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Digitized  by  the  Internet  Archive 
in  2016  with  funding  from 
Media  History  Digital  Library 


https://archive.org/details/motionpicturenew26sept 


SEPTEMBER  2,  1922 


Reg.  U.  S.  Patent  Office 


“ I turn  first  to  the  advertising 
pages,”  the  average  exhibitor  will  tell 
you. 

One  big  reason  why  8546  exhibitor 
subscribers  to  MOTION  PICTURE 
NEWS  read  it  by  preference  is  be- 
cause it  carries  each  year  from  800 
to  1300  more  advertising  pages  than 
any  other  trade  paper. 


OL.  XXVI  No.  10 


PRICE  20  CENTS 


Entered  as  Second  Class  Matter,  October  13,  1913,  at  the  Post  Office  at  New 

under  the  Act  of  March  S,  1879 

Published  Weekly — $3.00  a year 

J2Q  Seventh  Avenue,  New  York 


Los  Angeles 


Dominates 
the  Field 


1 

1 

■ 

■IH 


VITALITY  OF  FILM 


out. 


ILM  is  a delicate  substance.  Properly 
developed  and  printed  it  is  unbelievably 
strong.  But  unless  handled  with  extreme 
care  it  loses  its  vitality  and  soon  wears 
Light,  heat,  and  humidity  in  the  labora- 
tory all  play  their  parts  in  determining  the  life 
of  film. 

EGATIVE  and  prints  from  THE  STAND- 
ARD FILM  LABORATORIES  are  clearer 
and  last  longer  than  others,  although 
the  raw  stock  is  all  the  same.  The  treat- 
ment it  receives  in  the  laboratory  makes  the 
difference. 

HE  temperature  and  humidity  through- 
out our  plant  are  automatically  con- 
trolled. Dust  and  dirt  can’t  possibly 
get  in.  This  insures  100  per  cent  vitality 
and  increases  the  quality  immeasurably.  Our 
prints  and  negative  wear  longer,  look  better, 
and  save  the  producer  money. 


/. Sfcmcfcrrcf  Film  Laboratories 

/ /-i-  x-f  \r---r~i ■S.MTompJiins' 

Seward and Pomaino  Streets 

Hollywood  California 


John  M Nickolaus 

Phones 
Hollywood 
63/S  cuid  6943 


“Unlimited  Facilities  For  Quality  Work” 


September  2 , 1922 


10  77 


Leaving  the  Cream  in  the  Bottle 


I RECENTLY  left  the  West  Coast  Studios 
after  screening  practically  all  of  our  fall 
productions  to  be  released  under  the 
forty-one  picture  program  sold  to  exhibitors 
for  the  first  six  months  of  this  year. 

In  talking  to  exhibitors  of  these  pictures,  I 
promised  them  the  greatest  productions  that 
our  Producing  Department  had  ever  turned 
over  to  us  for  distribution. 

* * * 

Those  of  you  who  bought  these  productions 
on  faith  and  on  our  word  know  to  what  extent 
our  pledges  have  been  kept. 

We  are  releasing  these  productions  just  as 
fast  as  possible,  and  in  many  cases  pre-releas- 
ing, to  get  them  into  your  hands  at  the  earliest 
possible  moment. 

As  an  example,  “ Blood  and  Sand  ” is  just 
finishing  the  greatest  four  weeks  run  in 
Broadway’s  picture  history  and  could  have 
been  kept  on  indefinitely.  Everyone  knows  it 
— admits  it — but  there  was  something  else  to 
think  of  besides  the  profits  this  picture  would 
make  for  us  after  an  indefinite  run. 

Exhibitors  are  in  need  of  box  office  attrac- 
tions now  more  than  ever  before  in  their 
history,  so  “ Blood  and  Sand  ” is  being  sent 


on  its  way  so  that  YOU  and  YOU  and  YOU 
may  get  it  soon.  Not  only  to  make  you  money, 
not  only  to  start  your  new  season  right,  but  to 
show  to  the  people  who  support  your  theatre, 
that  this  is  one  of  the  kind  of  pictures  you  were 
talking  of  when  you  told  them  of  the  new 
Paramount  program  of  this  season. 

* * * 

And  this  is  but  one — there  are  more  to  fol- 
low— for  when  ' you  have  seen  “ Man- 
slaughter,” “ The  Old  Homestead,”  “ Burning 
Sands,”  “To  Have  and  to  Hold,”  “The 
Young  Rajah,”  “ The  Spanish  Cavalier,” 
“ Clarence,”  and  others,  you  will  realize  more 
than  ever  before  what  a dependable  source  of 
supply  means,  and  that  the  making  of  good 
pictures  is  the  result  of  good  planning,  good 
thinking,  good  resources,  and  good  organiza- 
tion— not  the  result  of  just  big  talk. 

$2  pictures?  Yes,  everyone  of  them  and 
they  could  have  been  shown  at  $2  for  a long 
run.  But  you,  Mr.  Exhibitor,  would  not  have 
had  them  for  six  or  eight  months,  and  you  need 
them  now. 

They  were  made  for  you,  for  picture 
theatres  to  run  at  popular  prices  and  bring 
back  your  business  as  only  pictures  of  this 
kind  can  do. 


paramount  (pictures 


1078 


Motion  Picture  News 


A Story  of  the  Mad  Age 

J 


No.  11 


From  the  novel  by  Alice  Duer  Miller 
Scenario  by  Jeanie  Macpherson 


WITH 


Thomas  Meighan 

Leatrice  Joy, 

Lois  Wilson 


FAMOUS  PLAYE  RS  * LASKY  CORPORATION  g) 

A.DOLOM  ZUKOB  t- . U 

««w  romj.  crnr 


r a \ 

(paramount 
\ (picture  J 


THE  masterpiece  of  the  world’s 
master  producer.  One  of  the 
biggest  box-office  pictures  of 
this  or  any  season. 


JESSE  L.LASKY 
PRESENTS 


PRODUCTION 

Manslaughter' 


This  is  the  4 col- 
umn newspaper  ad. 
Mats  and  electros 
at  exchanges. 


September  2 , 1922 


1079 


JESSE  L.  LASKY 


PRESENTS 


0y  «ff 

No.  13 

PENRHYN  Stanlaws’ great- 
est production,  with  a 
perfect  cast.  A tale  of 
adventure  and  love  in  the 
romance-land  of  diamonds. 


By 

Cynthia 

Stockley 

Scenario  by 

Ewart 

Adamson 

Adaptation 
by  Sonya 
LeVien  and 
J.  E.Nash 


(paramount  \ 
picture 


WITH 


FAMOUS  PLAYERS-LASKY CORPORATION 

AOOLPH  ZUKOP  . « . 


BEBE  DANIELS 
JAMES  KIRKWOOD 

ANNA  Q.  NILSSON 
RAYMOND  HATTON 

This  is  the  four  column 
newspaper  ad.  Mats 
at  exchanges. 


1080 


Motion  Picture  News 


IT'S  UNIVERSAL  YE 


NOVEMBER 

RELEASE 


PRISCILLA 


From  the  immortal  novel  bq  Ouida 


“Entire  Country 


It  never  rains  but  it  pours! 

Never  has  there  been  such  a downpour  of 
congratulatory  letters  and  telegrams  as  we 
are  receiving  every  day.  Among  the  many 
wires  received  congratulating  us  on  our 
great  upward  leap  in  quality  is  one  which 
says: 

“ALL  INDICATIONS  POINT  TO  THE 
ENTIRE  COUNTRY  GOING  UNIVERSAL 
THIS  YEAR  BY  A LARGE  MAJORITY.” 


There  are  volumes  of  truth  in  that  one 
sentence. 

It’s  Universal  year  and  it’s  YOUR  year! 

Never  have  so  many  contracts  poured 
into  our  offices. 

Never  have  so  many  exhibitors,  great  and 
small,  called  upon  us  in  person  or  by  tele- 
gram to  get  first  chance  at  the  super- 
pictures we  are  producing.  Never  was  our 


VIRGINIA  VALLI 

HOUSE  PETERS  & MATT  MOORE  irv 


P^HOUSE  PETERS 

And  a Wonderful  Cost  in 

HUNAN 


From  Geo  broad  hurst's  sensational 
broad  vOag  success  of  Lanqdon  McCormick's 
great  plat/. 

Directed  bg  Reginald  Barker 


HEARTS 

The  Great  American  Drama  from  the  famous  stage, 
p/ag  bg  Ha!  Re/d  Directed  bg  King  Baqqot 


U N 


V E R 


1081 


September  2 , 1922 


joing  Universal” 


product  so  WONDERFUL  FOR  THE  BOX 
OFFICE! 

It  is  the  talk  of  the  trade  that  “the  Uni- 
versal is  turning  out  the  stuff  we  want,” 
and  when  exhibitors  begin  to  pass  that 
sort  of  word  around  among  themselves, 
there’s  no  stopping  it! 

The  voting  is  on.  Cast  your  ballot  for 
Universal  product,  and  remember  that  “all 


indications  point  to  the  entire  country 
going  Universal  this  year  by  a large 
majority.’’ 

Always  bear  in  mind  our  clean  selling 
policy,  which  does  not  compel  you  to  buy 
something  you  don’t  want  in  order  to  get 
what  you  do  want.  Every  Universal  picture 
stands  on  its  own  merits.  Do  ALL  your 
booking  on  that  basis  and  you  can’t  help 
making  a profit  to  save  your  soul! 


REGINALD  DENNY &VIRGINIAVALLI 

^(e  KENTUCKY 

DERBY 

From  Charles  Dazeu's  great 
success -The  Suburban " 
Directed bg  King  Baqqof 


EILEEN  PERCY 

Supported  by  Helen  Jerome  Eddy  and  a superb  cast  in 

9/te  FLIRT 

Made  from  one  of  the  best  selling  novels  bg 
the  famous  author, ; Booth  Tarkmqton. 
Directed  bg  Hobart  Hen  leg 


A 1* 


JEWEL  PRODUCTIONS 

Presented  W Carl  Laemmle 


1082 


Motion  Picture  News 


THE  CHILD  WONDER  OF  THE  SCREEN 
IN  AN  EXQUISITE  PICTURIZATION  of 

Little  Red  Riding  Hood 

Ci  (SmfiuAy  Spjiciod  @AoducZLcr\^ 

Released  Through  Llniv/ersal 


September  2,  1922 


1083 


A SMASHINC 

SENSATIONAL  SUCCESS 


HOUSE  PETERS  ^ 

and  a wonderful  cast 

Presented  by 

CARL  LAEMMLE 

in  the  $reat  American  drama 
erHAL  REID 
Directed  by  King  Baggot 


WESTE 


UNION 

am 


GEORGe  ' 


e.  ATKINS.  v“ 


NEWCOMB 


CARCTON. 


MW*  TAT  » ^ wW)„  MICH  2«P  »»»  5 


ul 


CARL 


~~^===:=rr Z~  — ' twcOMBcA(»iT- 

^ ** « 

3Lue 


,F  sw««cisco  n,, 


MlVERS 41.  f(u 

^::rr,r£'^r- 

4™  “;;;7  w,“  <. »« E^Jr/r'f,csw 

fS“U  »n,ir££„  m 1 ‘ SP£ci«-  or  „w  m t r ‘“ 

T0  A VOTE  OF  ru  HY  Ttt°  PRDg*AM  OF  T°  EXP£Cr 

°F  THANKS  BY  rue  J^£LS  YOU  n 

BYTHE£RrIR£  INBustr^  y°"  are  enti  tleb 
J A P^TINGT0N 


Of  BUM*.  m*®0  ” „**  bio  w®“  P1E'‘EI' 

fICTO®  r»w  »^  oeserTO  ,oc„  oWHIt 
WITH  PRODUCTION  ^USK? 

'yt^00^' 

"/  Booked  by  the  Biggest! 

| CHICAGO,  Chicago  FA1RMOUNT,  PI 
f VICTORIA,  Pittsburg  TIVOLI,  Chicago 
| GRANADA,  Frisco.  LIBERTY,  Phila. 
\ RIVIERA,  Chicago  CAPITAL,  Cincin 
\ COLUMBIA,  Portland  GRANBY,  Norfol 
\ CAPITAL,  Detroit  LELAND,  Albany 
BIJOU,  Richmond 
\m>  VIRGINIA,  Wheeling 

RIALTO,  San  Diego 


* 


^ 


A*"' 


V'"’ 


T?M  going  to  set  the  world  ablaze — smash  box-office 
records — set  them  all  talking  about  the  most  thrill- 
ing and  intensely  fascinating  chapter-play  you’ve  ever 
seen — a high  tension,  lightning-action  story  of  adventure, 
romance  and  mystery  packed  with  marvellous  stunts 
showing  the  wonders  of  the  latest  and  most  popular 
thing  of  the  age — RADIO! 


CARL  LAEMMLE 

will  present 


UNIVERSAL 

CHAPTER- PLAY 


/TNE  of  the  greatest  all-star  casts 
ever  assembled  in  any  chapter 
play,  headed  by  ROY'  STEWART, 
LOOSE  LORRAINE,  ERNEST 
BITTER  WORTH  and  SIDNEY 

BRACEY. 

Directed  bv  Robert  F.  Hill 


The  Big  Birds  On  The  Horizon 


i 


Goldwyn 

announces 
the  first 
>P  the 


Goldwyn  Means  Big*  Pictures ! 


Goldwyn  announces  the  first 


A merica’s  greatest  dramatic  artist 


John 

Barrymore 


as  Sir  Conan  Doyle's  famous 
character  of  detective  fiction 


rlodC  V 

Holmes 


From  the  William  Gillette  play 

Directed  by  Albert  Parker 


A CAST  TOP-HEAVY  WITH  TALENT 


Anzia  Yezierska’s 


The  story  of  those  who  found 
love,  beauty  and  power  in 
America 


Maurice 
Tourneur’s  ^9 


biggest  motion 
picture  success 


The 


Christian 


By  Sir  Hall  Caine 

This  picture  will  create 
a photoplay  sensation 

with  Richard  Dix,  Mae  Busch, 
Gareth  Hughes,  Glaude  Gillingwater, 
Phyllis  Haver,  Joseph  Dowling 


Sold  individually.  Each  One 


of  the  Twenty  Big  Ones 


Chaney 


gives  us  liis  greatest 
character  role  in 


A Blind 
* Bargain 


The  story  of  a Man-devil  and  an  Ape-man 


A story  of  love  and  the  men.ace 
of  a mad  messenger  of  science 


Peter  B. 
K y n e ’ s 


Saturday  Evening 
Post  story 


Under  The 


Slcin 


Directed  by  E.  Mason  Hopper 


with  Pat  O'Malley,  Helene  Chadwick, 
Norman  Kerry,  Claire  Windsor  and 
Mae  Busch 


Marshall 

Neilan’s 


cleverest  picture 


Strangers’ 

Banquet 


with  Hobart  Bosworth,  Claire  Windsor, 
Rockliffe  Fellowes,  Nigel  Barrie,  Claude 
Gillingwater,  Margaret  Loomis  and 
Stuart  Holmes 


advertised  to  the  limit! 


Goldwyn  Pictures  in  1922 -23 


GOLDWYN  will  produce  and  distribute  during  the  coming 
year  only  TWENTY  BIG  PRODUCTIONS.  Each  one  is  a 
truly  BIG  picture  in  every  sense  of  the  word.  Each  picture 
is  being  produced  in  a BIG  way,  built  on  the  solid  foundation 
of  GREAT  stories,  directed  by  the  foremost  directorial  minds 
in  the  business,  backed  by  the  unlimited  resources  of  the 
Goldwyn  organization,  created  to  make  money  for  you. 
Each  will  be  sold  individually  on  its  own  merits. 

Intensively  Advertised 

BIG  pictures  are  BIG  from  the  point  of  view  of  your  box- 
office  and  bigger  when  they  are  properly  advertised  and 
exploited  to  your  audience.  We  are  going  to  tell  America 
about  each  GREAT  Goldwyn  production  through  a tre- 
mendous advertising  campaign.  We  will  tell  your  audience 
about  our  line-up  of  powerful  attractions  through  intensive 
national  and  local  advertising,  in  the  principal  magazines,  in 
hundreds  of  newspapers,  on  billboards. 

Goldwyn  Will  Make  “Ben  Hur” 

BEN  HUR,  the  most  widely  known  book  in  the  world  is 
being  made  by  Goldwyn  into  a colossal  dramatic  spectacle, 
filmed  in  Palestine,  Egypt,  Italy,  America. 

Other  great  Goldwyn  pictures  to  come: 

GIMME — another  Rupert  Hughes  knockout. 

SIX  DAYS — Elinor  Glynn’s  stupendous  love  drama. 

PASSIONS  OF  THE  SEA-R.  A.  Walsh  s first  Big  One 
for  Goldwyn. 

BROKEN  CHAINS-S  10,000  prize  story  directed  by 
Allen  Holubar. 

THE  BITTERNESS  OF  SWEETS— a wonderful  Rupert 
Hughes  story. 


COMEDIES 

Have  Earned 
Your  Patronage 


BECAUSE  their  quality  has 
been  consistently  high  and 
sustained  through  two  success- 
ful years  of  furnishing  laughter  to 
millions  of  theatre-goer§. 

They  are  produced  under  the 
personal  supervision  of  Jack 
White,  the  youngest  and  one 
of  the  most  highly  regarded 
directors  of  screen  humor. 


They'  do  not  depend  on  so-called 
“gags”  to  force  a laugh.  The  director’s 
artistry  consists  of  an  unusual  ability 
to  manufacture  genuinely  humorous 
situations  which  at  the  same  time  are 
possible  situations. 

Patrons  of  motion  picture  theatres  who 
have  enjoyed  any  of  the  following 
MERMAID  COMEDIES— 


A Fresh  Start 
Moonshine 
For  Land’s  Sake 
Step  This  Way 
The  Rainmaker 


The  Vagrant 
Bang! 

Free  and  Easy 
Rolling  Stones 
Poor  Boy 


Treasure  Bound  Rapid  Fire 
Robinson  Crusoe,  Ltd. 


will  be  glad  to  know  that  Educational 
will  release  thirteen  of  these  two-part 
productions  for  the  season  of  1922-1923. 

MERMAID  COMEDIES  are  always 
identified  by  our  trade-mark  on  posters 
and  lobby  cards  displayed  in  the  en- 
trances of  theatres  which  pay  for  qual- 
ity throughout  their  entire  programs. 


Ask  at  your  favorite  theatre  now  if  they 
have  contracted  for  MERMAID  COM- 
EDIES, the  great  humorous  gems  of 
the  screen. 


Patronize  theatres  displaying  this  sign  — 

It’s  the  Sign  of  a 

WHOLE  Evening’s  Entertainment 


MERMAID 

COMEDIES 

JACK  WHITE 

PRODUCTIONS 


"(jet  Away  to  a Strong  Start” 

SAYS  GEORGE  BLAISDELL,  SHORT  SUBJECT 
EDITOR  OF  EXHIBITORS  TRADE  REVIEW 


and  LADIES’  HOME  JOURNAL  Later  Issue 

Will  patronize  theatres  showing  Mermaid  Comedies  because  the  public, 
your  patrons,  always  buy  products  that  are  nationally  advertised. 

Contract  for  1923  Series  NO IV ! 

13  TWO-REEL  COMEDIES 

Produced  by  JACK  WHITE 

EDUCATIONAL  FILM  EXCHANGES,  Inc.  E.  tV.  Hammons,  President 


EDUCATIONAL  FILM  EXCHANGES,  Inc. 
E.  W.  Hammons,  President 


1090 


Motion  Picture  News 


Educational  Pictures 

1922  - 1923 


BOOKLET  is  being  mailed  this  week 
to  exhibitors  in  the  United  States  and 
Canada,  presenting  Educational  Pictures 
for  1922-1923. 

Keep  this  booklet  on  your  desk  through- 
out the  yean  Every  Short  Subject  pre- 
sented is  a feature  in  itself. 

The  products  listed  will  balance  any  pro- 
gram, and  you  need  some  of  them  for 
every  program. 

If  you  do  not  receive  your  book  by  Sep- 
tember 1st,  write  us  immediately  and  we 
will  mail  another.  No  exhibitor  should 
be  without  this  Short  Subject  Guide  for 
1922-1923. 


EDUCATIONAL  FILM  EXCHANGES,  Inc. 

E.  fV.  Hammons,  President 


September  2 , 1922 


1091 


The  Spice  of  the  Program 

1922  * 1923 


Christie  Comedies 

20  Tr/o-Reel  Subjects 
Supervised  by  Al.  Christie 

Lloyd  Hamilton  in 
Hamilton  Comedies 

6 Two-Reel  Special  Comedies 


Mermaid  Comedies 

Jack  White  Productions 
13  Two-Reel  Subjects 

The  Adventures  of 
Sherlock  Holmes 

12  Two-Reel  Subjects 
By  Sir  Arthur  Conan  Doyle 


Cameo  Comedies 

24  One-Reel  Subjects 
Rough-and-Tumble  Comedies 

Tony  Sarg’s  Almanac 

12  One-Reel  Comedies  in  Shadowgraf 


KINOGRAMS 

The  Visual  News  of  all  the  World 
Issued  Twice  a Week 


Wilderness  Tales 

By  Robert  C.  Bruce 
10  One-Reel  Subjects 

Earl  Hurd  Comedies 

6 One-Reel  Subjects 
Humorous  Combination  of  Living 
Actors  and  Animated  Cartoons 
Presented  by  C.  C.  Burr 

AND  SPECIALS 

Like 

"The  Radio  Special,"  "The  Enchanted 
City"  and  "Man  Versus  Beast” 


ALL  BACKED  BY  NATIONAL  ADVERTISING 
TO  TWENTY-FOUR  MILLIONS  OF  PEOPLE 


September  2 , i g 2 2 


1093 


DEVORE  IN  “LET  ’ER  RUN 


1094 


Motion  Picture  News 


The  absolute  last  word  in  de  luxe  comedy — the  smartest,  brightest,  breeziest 
young  couple  in  screendom — logical  successors  to  the  Drews — never-failing  fun- 
makers  who  sprinkle  joy  and  laughter  wherever  they  go!  The  screen  offers  noth- 
ing in  polite  comedy  to  touch  the  De  Havens.  They  reach  all  classes  of  audiences 
with  a brand  of  humor  that  is  absolute’y  in  a class  by  itself.  Book  them  at  once 
through  your  nearest  F.  B.  O.  Exchange. 


Inquire  NOW  about  the  entire  De  Haven  series, 
but  DON’T  FAIL  TO  LAND  the  GREATEST  of 
all  their  comedies: 


r 


WHEN  WILL  YOU  SEE? 

“RICH  1 

MEN 

’S  WIVES” 

Rothafel 

Saw 

Rothafel 

Booked 

Balaban  & Katz 

Saw 

Balaban  & Katz 

Booked 

Nicholas  Schenck 

(Loew  Circuit) 

Saw 

Nicholas  Schenck 

Booked 

A.  H.  Blank 

Saw 

A.  H.  Blank 

Booked 

Eugene  Roth 

Saw 

Eugene  Roth 

Booked 

Tom  Moore 

Saw 

Tom  Moore 

Booked 

Frank  Newman 

Saw 

Frank  Newman 

Booked 

Jensen  & Von  Herberg  Saw 

Jensen  & Von  Herberg 

Booked 

Fred  Miller 

Saw 

Fred  Miller 

Booked 

Skouras  Bros. 

Saw 

Skouras  Bros. 

Booked 

“RICH  1 

MEN 

PS  WIVES” 

BOOKED  AT  SIGHT 

By  exhibitors  who  can  afford  only  the  best 

IT’S  A MONEY  MAKER 


Arrange  to  see  it  at  the  nearest  A1  Lichtman  Exchange 

DISTRIBUTED  BY 

AL-LICHTMAN 

CORP  OJA  A T I O N 

576FIFTH  AVENUE  NEW  YORK  CITY 


Story  by  MARI  E CORELLI  Scenario  by  LUTHER  RECO  Directed  by  ROBERT  G VlCNQL/V  S/7-/AL.C 

Settings  by  JOSEPH  URBAN 


MARION 

DAVIES 


The  YOUNG 
DlAN  A" 


Storey  by 
MARIE  CORELLI 
Scenario  by 
LUTHER  REED 

Directed  by 

ROBERT  G.VIG  NOLAW  ALBERT  CAPELLAN  I 

Settings  by 
JOSEPH  URBAN 


THE  role  of  Diana  May  is  the 
most  interesting  Marion 
Davies  has  ever  created.  It  of- 
fers her  a wonderful  opportunity 
for  the  display  of  her  delicate 
dramatic  art — as  well  as  the  most 
gorgeous  collection  of  gowns  this 
delightful  star  has  ever  worn.  It 
will  appeal  tremendously  to 
every  member  of  the  fair  sex. 

“The  Young  Diana”  really  mer- 
its the  Motion  Picture  News 
characterization : 

"The  Picture  That 
Has  Everything ” 

Play  it  to  your  Profit. 


W 

j 


September  2,  1922 


1101 


15  Weeks 

and  Still  A-Runnin’ 


All  Long  Run  Records  for  the  City  of  Los  Angeles  Already 

TOPPED— SMASHED— BUSTED 

Week  of  August  20th  to  26th,  Dr.  H.  B.  Breckwedel’s  Sym- 
phony Theatre 

Hal  Roach  presents 

through 

ASSOCIATED  EXHIBITORS 

ARTHUR  S.  KANE,  President 

Harold  Lloyd 

in 

“Grandmas  Boy” 

15  Weeks  in  May -June- July -August 

His  first  since  “A  Sailor  Made 
Man,”  the  world’s  record  holder 
in  theatre  receipts. 


Physical  Distributors 

Pathe  Exchange,  Inc. 


Fo  reign  Representative 

Sidney  Garrett 


/yV 


DUSK 


TO  DAWN 


From  the  famous  novel  ' The  Shuttle  Soul ■ 

^ Katherine  Hill 


A King  Vidor  Production 


ASSOCIATED  EXHIBITORS 


ARTHURS.  KAHE'P*es 


Opening  Sunday,  August  27th 
at  the  New  York 

CAPITOL 

Direction  S.  L.  ROTHAFEL 

JV or  Id's  Largest  Theatre 


She  dared  Mrs.  Grundy! 

When  it  came  to  seemingly 
leading  the  life  to  expose  its 
denizens  and  clear  her  brother 
from  disgrace,  she  did  not  hes- 
itate! 

And  she  played  an  habitue  of 
the  lower  level  in  a way  to  de- 
ceive the  most  practiced. 


Foreign  Representative  Sidney" Garretir 


“Lying  Lips,”  “Beau  Revel,”  “Hail 
the  Woman,”  “Woman,  Wake  Up!” 
“The  Real  Adventure”  and  now 
“Dusk  to  Dawn”  add  to  her  name 
and  fame. 


its  alluring  contacts,  she  reaches  |LMp||BJ 
new  dramatic  heights.  Superbly 
played  by  the  star  and 

Jack  Mulhall  Truman  Van  Dyke 

Peter  Burke  Herbert  Fortier 

Lydia  Knott  Norris  Johnson 

James  Neill  Nellie  Anderson 

Sidney  Franklin 

Physical  Distributors 

jjr'  / Pai me  Exchange 


In  “Dusk  to  Dawn,”  based  on  the 
widely  discussed  novel,  with  its  ex- 
otic touches,  its  stirring  situations, 


1104 


Motion  Picture  News 


- 

; 

' 


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/>  > 


W Mli  (i  m r cV 

pre/e  r»t/ 

THE  fUPEIPf  PECIAL 

f©6l 

M 

WAS 


with 


THE  1922  MODEL 
VA  A\  PI  HL 


rrcm  the  ftase  Play  ty 

PORTER  EMERfON  BROWNE 

Inspired  by 

KIPLINO’/  Poem 

THE  VAMPIRE 

Directed  by  EMMETT  J.  PLYNN 


1105 


Motion  Picture  News 


K^ENDENCi 

o STRENGTH 


CONVINCING  ACTOR 
t / C « E E N 


6EQR6E  /CARIiOROICH 

I)  t •*  c c t e d by 

JCCTT  DUNLAP 

V G.  R.  WALLACE 


WILLI  A] 


» STRENGTH 


LIKE  FINDING 
A GOLDMINE 

in  your  own 

* _ / _ 1 _ t 


«;..\sS*fc 

wvmvtlM 


■BBS 


t dynamic 
drama  of 
the  mining 
fields  where 
even  the  pines 
whisper  tales 
of  Romance 
and  Adventure 


mmm 


Directed  by 

Howard  Mitchell 


Story  by 

Alan  Sullivan 


THE  HORSE  AID  SOCIETY  OF  NEW  YORK,  Inc.,  ismo 

Office  131  West  36th  Street.  - Phone  Fitzroy  59  and  5540 


REST  FARM  AND  HOSPITAL  FOR  HORSES  AND  SHELTER 
FOR  SMALLER  ANIMALS,  MILLWOOD.  N.  Y.  Briarcliff  135-F-ll 


PRESIDENT  AND  FOUNDER 

MRS.  JACOB  M.  EHRLICH 
VICE-PRESIDENT 

PERRY  A.  HUDSON 

TREASURER 

MRS.  ISAAC  GUGGENHEIM 
SECRETARY 

ROBERT  MORGAN  MCCAULEY 
DIRECTORS 

MRS.  JACOB  M.  EHRLICH 
PERRY  A.  HUDSON 
MRS.  ISAAC  GUGGENHEIM 
ROBERT  MORGAN  MCCAULEY 
MRS.  JAMES  W.  WARING 
HARRY  W.  BELL 
MISS  BELLE  BEACH 
COUNSEL 

JOHN  T.  BOOTH 

ROBERT  MORGAN  MCCAULEY 


V j W ■«: 

J SUfPOKlED  EMK&Y  BY  WUKIW  COMWWIIOK  ' ' 


>-  ^1  D^siCall  FREE  REST  FARM  FOR  HORSES 

ywnto  MILLWOOD  N Y 


ADVISORY  BOARD 
MISS  CLARA  S.  PECK 
MRS.  WILLIAM  H.  REYNOLDS 
MRS.  RUDOLPH  J.  SCHAEFER 
MRS.  PAUL  PRYIBIL 
MINNIE  MADDERN  FISKE 
MISS  LOUISE  CASTREE 
MRS.  REGINALD  PELHAM  BOLTON 
MRS.  MINNA  SCOTT  VON  REHM 
MRS.  HAYTON  CORSA 
MRS.  WARREN  B.  SANFORD 
MRS.  WILLIAM  K.  TOWNSEND 
MRS.  ROBERT  L.  MCCANN 
MRS.  H.  D.  LEWIS 
MRS.  C.  L.  HOUSMAN 
MRS.  FRED  WILLIAMS 
MRS.  GEORGE  MILLS 

VETERINARIANS 

WILLIAM  M.  FLEISCHMAN 
C.  G.'  ROHRER 


THIS  AMBULANCE  PATROLS  THE  STREETS  FULLY  EOUIPPEO  FOR  ALL 
ANIMAL  RELIEF 


New  York,  N.Y.  August  1?,  1922. 

Mr.  Joseph  Plunket,  Managing  Director, 

Strand  Theatre,  New  York  City. 

My  dear  Mr.  Plunket:  - 

Words  fail  to  express  my  appreciation  of  the  picture  entitled  "Just  Ton y".  I 
have  taken  several  friends  on  two  different  occasions.  This  is  the  first  time 
in  my  life  that  I have  ever  seen  a picture  twice,  and  enjoyed  it  as  much,  if 
not  more,  the  second  time  than  I did  the  first. 

I have  worked  with  horses  for  the  past  twenty  years  and,  of  course,  I know  how 
intelligent  these  faithful  creatures  are.  I hope  the  public  will  be  awakened 
through  this  picture  and  realize  how  much  more  can  be  done  with  animals  through 
kindness.  I am  sure  "Just  Tony"  will  have  a successful  run. 

Every  boy  and  girl,  as  well  as  the  grownups,  in  the  United  States  should  see 
this  picture  and  William  Pox  certainly  deserves  praise  for  producing  such  an 
excellent  entertainment. 

I thank  you  for  calling  my  attention  to  this  wonderful  picture,  and  giving  me  the 
opportunity  of  seeing  it.  You  know  I never  go  to  shows  of  any  kind  but  if  there 
were  more  pictures  like  this,  I would  always  go  to  see  them. 

Very  sincerely  yours, 

TIE  HORSE  AID  SOCIETY.  OF  NEW  YORK 


(Mrs.  J.M. ) 


SE-MM 


Pres  ident 


A SQUARE  DEAL  FOR  THE  HORSE 

Your  horse  will  give  you  better  service  and  live  longer  if  you  give  him  Three  Ample  Meals  Daily:  Water  Frequently,  Proper  Shoes;  A Blanket  in  Cold 
Weather;  Two  Weeks  Vacation  Annually  or  an  Occasional  Rest;  At  All  Times  a Comfortable  Bed  and  a Roomy  Stall. 

THROW  AWAY  THE  WHIPI  DISCARD  THE  BLINDERS!  BE  KINDI  IT  PAYS1 


and  JUST  TONY 

1 1 A WILLIAM  FOX  ATTRACTION 


independence 

STRENGTH 


U0&— 


Motion  Picture  News 


'"THIRTY  thousand  postal  cards  of  the  cut  used  in  this  advertisement  have  been  printed  and  are  being 
A mailed  from  Ernest  Shipman’s  New  York  office  to  all  the  moving  picture  and  legitimate  theatres  of 
the  United  States  and  Canada,  also  to  all  leading  exchanges  and  dealers  in  this  country  and  abroad. 
Over  5,000  will  be  mailed  to  the  list  of  newspapers  which  have  already  commented  most  favorably  on  Ernest 
Shipman’s  productions  of  past  years.  The  volume  of  correspondence  already  received  in  this  connection 
has  been  tremendous. 


New  Brunswick  Films,  Ltd.,  will 
produce  “ BLUE  WATERS  ” by 
Frederick  William  Wallace,  as 
their  first  film  production.  A big, 
stirring,  colorful  drama  with  en- 
tirely new  scenic  backgrounds 
and  settings. 

The  store  selected  for  Nova 
Scotia  is '“VIKING  BLOOD,” 
another  well-known  book  by 
Frederick  William  Wallace.  This 
story  ideally  fits  the  locality  for 
which  it  is  selected,  and  by  per- 
mission of  the  author  will  be  aug- 
mented in  picture  form  by  sev- 
eral novel  punches  and  twists  of 
the  adaptor  who  is  rapidly  work- 
ing the  picture  version  into 

shape.  " 

After  reviewing  several  excellent 
stories,  Newfoundland  Films, 
Ltd.,  have  selected  Kenneth 
O’Hara’s  original  “ RIP  TIDE  " 
for  their  first  film  offering.  The 
author  is  now  at  Newfoundland 
injecting  incidents  that  will  en- 
hance this  drama  and  to  take  'ad- 
vantage of  this  entirely  new 

locale.  ♦ » — — « — 

Ernest  Shipman's  representative 
at  Mexico  City,  where  a story  of 
the  AZTECS  will  be  filmed,  re- 
ports that  arrangements  are  now 
being  made  for  studio  accommo- 
dations. Ernest  Shipman  is  ne- 
gotiating with  Madame  Petrova 
to  play  the  stellar  role  of  the  first 
big  film  drama  of  the  Mexican 

unit.  

Sault  Ste.  Marie  Films,  Ltd.,  be- 
fore deciding  on  a director  to 
make  “THE  RAPIDS.”  had 
screened  for  them  “ BACK  TO 
GOD’S  COUNTRY,”  “ NOM- 
ADS OF  THE  NORTH  ” 
and  “ THE  GOLDEN  SNARE,” 
all  directed  by  David  M.  Hart- 
ford. The  result  was  Hartford 
was  asked  to  take  the  direction 
of  this  fascinating  book. 

It  was  during  a performance  of 

“CAMERON  OF  THE  ROYAL 
MOUNTED  ” — a picture  which 
Henry  MacRae  directed  under 
great  difficulties  in  the  Canadian 
Rockies — that  Ottawa  Film  Pro- 
ductions, Ltd.,  decided  upon  Mac- 
Rae to  make  “THE  MAN  FROM 
GLENGARRY”  and  “GLEN- 
GARRY SCHOOL  DAYS.” 

“ DR.  ISAACS,”  conceded  to  be 
F.  Marion  Crawford’s  greatest 
story,  will  be  produced  in  India 
during  the  current  year. 


ROMANCE. 

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V T A RZ AN 

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Of  T«r  ROYAlA\  I 

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/ GOD  S \ 
CRUCIBLE 


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TO  GOD S' 
COUNTRY 

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prt  connu>^  > 

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CHIVALRY 


”<'0UN0'- 


ROSPECTO 


COHMOR 

W&- PATROL 

/ A N thc 
/ESKIM0\SUN  DANCE  YM 
'ROMANCE  \ TRAIL 

The  tint  film  drat raj  Apfe’ 

U be  made  J&tpH 

W * 


XTRA! 


SHORT  REELS 


foouctions 


.SOUTH  AMfrRICA 


A production  to  be  made  at  Vancouver, 
Brit.  Col.,  entitled  “CHIVALRY,”  will 
either  refer  to  “THE  CHIVALRY  OF 
KEITH  LEICESTER  ” or  to  an  orig- 
inal manuscript  of  considerable  value  dis- 
covered by  Ernest  Shipman. 


“THE  LURE  OF  THE  LABRADOR,” 

the  first  great  romance  of  the  Eskimo, 
will  at  a later  date  be  filmed  by  New- 
foundland Films.  Ltd.  This  production 
will  be  made  in  the  Hudson  Bay  Coun- 
try. 


Ernest  Shipman  has  opened  up  temporary  booking 
offices  at  Toronto , Canada,  for  the  exploitation  of 
some  of  the  Canadian-made  pictures  over  the  Fall 
Fair  circuits  of  the  Dominion. 


The  “ ULTRA  ” Company  of 
Rome  will  produce  F.  Marion 
Crawford’s  “ THE  DIVA’S 
RUBY  ” as  their  second  Amer- 
ican-Italian  made  production. 


September  2 , 1922 


1109 


It’s  the  fastest  Comecty^D 
FeatureSmce'Reported  Missing* 

LEWIS  J.SELZNICK 

presents 

11 


Thine." 

V/ 


aaingOwen  Moore 

and  a notable  cast  including  Marjorie  Davd 

by  Victor  Heerman A Victor  Heerman  Production 


OhJBoyl 
Vhat  aKickf 


DISTRIBUTED  BY  SELECT 


1110 


Motion  Picture  News 


Isadore  Bernstein 

presents 


MONROE 

SALISBURY 


/lhe  Great  Alone 


' Directed,  by  Jacques  Jaccard 
Personally  Supervised  by  Isadore  Bernstein 


The  final  answer  on  a picture  is  found  in  a list  of 
the  first  run  accounts  that  play  it;  the  number  of 
circuits  that  play  it  and  in  the  reports  made  by 
the  exhibitors  who  have  played  it.  That  kind  of 
answer  is  the  answer  of  the  box-office  and  it  doesn’t 
lie  or  go  wrong  once  in  a thousand  times. 

In  "What  the  Picture  Did  for  Me”  and  in  the 
"Exhibitor  Box-Office  Reports”  you  find  highly 
favorable  reports  on  the  business  "The  Great 
Alone”  has  done  in  every  section  of  the 


country.  It  has  won  both  public  and  exhibito. 
favor. 

"The  Great  Alone”  is  a big,  virile,  full-of-action 
romantic  melodrama;  a snow  picture  of  blinding 
storms ; of  heroism ; of  physical  encounter  and  it 
contains  without  question  as  great  a fight  scene  as 
ever  caught  before  in  a motion  picture. 

It  has  story  value;  a big,  well-known  cast  and 
extremely  powerful  direction  by  Jaccard. 

Book  it  now. 


A WEST  COAST  FILM  CORPORATION  PRODUCTION 


September  2 , 1922 


1111 


Extended  Run  at  niod?  Sennett’s  mission 


Booked  immediately  on  sight  and  introduced  by  a tremendous  news- 
paper, billboard  and  exploitation  campaign  in  the  leading  extended 
run  theatre  on  the  Pacific  Coast,  opening  Saturday,  August  26th. 

Booked  for  the  Lubliner  and  Trinz  first  run  theatres  in  Chicago, 
opening  August  27  as  a pre-release,  having  its  world-premiere  at  the 
Los  Angeles  Mission;  following  over  the  entire  Lubliner  and  Trinz 
chain  in  Chicago;  booked  pre-release  by  Ed  Fay  in  Providence  and 
everywhere  announced  and  expected  to  be  a sensational  box-office 
success  based  on  the  picture  itself;  on  the  alluring  box-office  quality 
and  drawing  power  of  its  title. 


presents 


JJ  Ray  C.  SmalLuxvxrd  Production 


From  Paul  Potter's  Famous  Play 


Featuring  Martha  Mansfield,  Joseph 
Striker  and  Henry  Harmon. 

So,  this  is  Paris ! 

Mad,  fascinating  Montmartre. 
Parisian  night  life  that  brings  the 
amusement-seekers  of  the  world  to 
the  resorts  of  the  gayest  city  in  all 
the  world. 


A spectacular,  romantic  melodrama, 
full  of  color;  full  of  life;  full  of 
thrill  and  excitement  and  action;  a 
story  of  love  and  ambition  and 
temptation  revolving  around  the 
famous  Red  Mill. 

Prints  in  all  our  24  exchanges  now 
and  you  can  get  a pre-release  show- 
ing ahead  of  its  national  release 
September  10. 


American 

■ RELEASING  CORPORATION^ 


In  Canada:  Canad: 


Releasing  Corporation,  Limited 


QjUEEN  OF  THE 
MOULIN  ROUGE 


Deadly 

Division 


Because  we  have  argued  against  the  advertiser’s 
use  of  four  trade  papers  we  have  probably  been 
thought  just  humanly  selfish. 

j » 

Well,  maybe  so;  but  is  it  selfish  to  strive  for  sound 
business  for  the  good  of  all? 

And  trade  paper  advertising  is  only  a business 
matter;  strictly  that,  and  very  seriously  that, 
i * * * 

It  is  a matter  of  service  to  the  exhibitor — adequate 
service;  of  results  to  the  advertiser — adequate  results. 

Serious?  Yes— it  costs  over  a million  a year! 

* * 

When  the  average  trade  paper  advertising  ap- 
propriation is  equally  divided  among  four  or  five 
trade  mediums  its  average  life  is  a month. 

During  that  month  maybe  fifty  theatres  book  the 
picture;  several  thousand  get  it  during  the  balance 
of  the  year. 

Thousands  of  theatres  at  one  time  or  another  want 
to  know  all  about  it:  but,  after  one  month,  the  trade 
paper  advertising  pages  will  never  again  give  a line 
of  information  about  it. 

Salesmen  are  sent  out  to  sell  it — at  great  expense, 
comparatively.  Maybe  exploitation  men  travel 
about  to  give  the  service  the  trade  paper  pages  could 
just  as  well  give.  Expensive  press-books  go  with  it. 
Salesmen  go  out  repeatedly  after  play-dates. 


But  trade-paper  advertising  service  on  the  picture 
is  long  since  dead  and  buried — buried  with  fifty 
theatres. 

And  why? 

Simply  because  a division  of  an  adequate  ap- 
propriation made  it  inadequate— limited  it  to  a 
mere  announcement — made  each  of  four  mediums 
ineffective  to  do  what  a trade  paper  is  meant  to  do. 

*  *  * % 

If  the  same  appropriation  had  been  concentrated 
in. one  or  even  two  mediums,  trade  paper  pages  could 
have  been  used  continuously  for  six  months — 

To  tell  all  about  the  picture,  its  accessories,  its 
first  runs,  its  exploitation  by  exhibitors  in  all  types 
of  houses  and  sections — supplementing  and  rein- 
forcing the  sales  effort  at  every  turn. 

The  exhibitor  wants  this  service;  it  would  save  the 
producer  much  other  selling  and  advertising  ex- 
pense; it  would  pare  down  the  huge  cost  of  distribu- 
tion. 

Why  isn’t  it  done? 

We’ll  tell  why  next  week — in  a confession. 

^7" 


SERVICE 

28  Reasons 

WHY  VITAGRAPH  SERVICE 
PLEASES  ALL  EXHIBITORS 

Years  in  Vitagraph  Service 


G.  H.  BALSDON,  Manager  Vitagraph  New  York  Exchange  7 years  4 months 

C.  W.  SAWIN,  Manager  Vitgraph  Boston  Exchange  ....7  years  4 months 

J.  E.  HUEY,  Manager  Vitagraph  Dallas  Exchange  7 years  4 months 

F.  W.  REDFIELD,  Manager  Vitagraph  Pittsburgh  Exchange  6 years  7 months 

J.  T.  DROY,  Manager  Vitagraph  Toronto  Exchange  6 years  6 months 

Ji  P.  BETHELL,  Manager  Vitagraph  Philadelphia  Exchange  6 years  5 months 

J.  A.  STEINSON,  Manager  Vitagraph  Chicago  Exchange  6 years  4 months 

J.  E.  BECK,  Manager  Vitagraph  Cleveland  Exchange  6 year's 

JOHN  FLEMING,  Manager  Vitagraph  Winnipeg  Exchange  6 years 

R.  J.  ROMNEY,  Manager  Vitagraph  St.  John  Exchange  5 years  7 months 

FRANK  MEYERS,  Manager  Vitagraph  Montreal  Exchange  5 years  4 months 

' W.  C.  WHEELER,  Manager  Vitagraph  San  Francisco  Exchange.. ..5  years  4 months 

G.  H.  WARE,  Manager  Vitagraph  St.  Louis  Exchange  5 years  3 months 

EUGENE  WILSON,  Manager  Vitagraph  Washington  Exchange. .5  years 

B.  A.  GIBBONS,  Manager  Vitagraph  Albany  Exchange  4 years  5 months 

C.  W.  ANTHONY,  Manager  Vitagraph  Buffalo  Exchange  4 years  1 month 

N.  G.  SHAFER,  Manager  Vitagraph  Cincinnati  Exchange  3 years  8 months 

M.  W.  OSBORNE,  Manager  Vitagraph  New  Orleans  Exchange 3 years  8 months 

. A.  J.  BECK,  Manager  Vitagraph  Oklahoma  City  Exchange...... 3 years  3 months 

I.  P.  STONE,  Manager  Vitagraph  Atlanta  Exchange  3 years  1 month 

J.  H.  YOUNG,  Manager  Vitagraph  Detroit  Exchange  3 years 

H.  A.  BLACK,  Manager  Vitagraph  Seattle  Exchange  3 years 

C.  J.  MARLEY,  Manager  Vitagraph  Los  Angeles  Exchange 2 years  5 months 

T.  0.  BYERLE,  Manager  Vitagraph  Kansas  City  Exchange 2 years 

F.  H.  KNISPEL,  Manager  Vitagraph  Minneapolis  Exchange  2 years 

C.  A.  SCHULTZ,  Manager  Vitagraph  Omaha  Exchange  2 years 

JOHN  RUGAR,  Manager  Vitagraph  Salt  Lake  Exchange  2 years 

F.  E.  HICKEY,  Manager  Vitagraph  Denve  Exchange  1 year 


ALBERT  E.  SMITH  president 


Fresh  news  every  week. 


“ HURRICANE'S  GAL  ” IS 

CALLED  EXCEPTIONAL 

Starring  the  beautiful  Dorothy  Phillips  and 

produced  under  the  direction  of  Allen 

Holubar. 

Robert  Smith , manager  of  the  New 
Grand  Central  theatre,  St.  Louis,  wires: 

“ Exceptionally  good  picture.  Very 
thrilling  and  dramatic.  Acting  splendid 
and  pleased  our  patrons.  Business  very 
good.” 

William  J.  Bernardi,  manager  of  the 
Regent  theatre,  Pittsburgh,  wires: 

“ Eminently  satisfactory  from  every 
viewpoint.  Box  office  returns  BIG  and 
public  liked  the  picture.  Immensely 
more  talked  about  than  any  picture 
shown  here  in  months.” 

A.  G.  Stolte,  managing  director  of  the 
D es  Moines  theatre,  Des  Moines,  la., 
wires: 

“ Did  big  business  despite  strong  op- 
position and  extreme  hot  weather. 
Dorothy  Phillips  at  her  best.  A 100 
per  cent  picture.” 

W.  C.  Patterson,  manager  of  the 
Metropolitan  theatre,  Atlanta,  wires: 

“ A sure  money  getter,  alive  with  in- 
cidents and  unusually  thrilling.  Most 
satisfactory.” 

T.  J.  Eshck,  Hope  theatre,  Dallas, 
wires: 

“ Best  audience  picture  I have  ever 
played.  It  has  everything  and  made 
splendid  record  here.” 

Dave  Bershon,  West  Coast  theatres, 
wires  from  Los  Angeles  as  follows: 

“ Did  phenomenal  business  at  the 
Kinema  despite  summer  heat  and  sum- 
mer resort  exodus.  Bound  to  please 
audiences  everywhere  and  we  expect 
reports  of  big  business  from  all  over  our 
circuit.  It  is  there  100  per  cent.” 


“ SONNY  ” WENT  SO  BIG  THEY 
HAD  TO  HOLD  IT  OVER! 

An  Inspiration  Pictures,  Inc.,  picture  and 
directed  by  Henry  King. 

A.  M.  Bowles,  General  Manager  of 
Turner  and  Dahnken,  San  Francisco, 
wires: 

“ Sonny  gave  better  satisfaction  and 
proved  a bigger  box  office  attraction  even 
than  ‘ Tol’able  David.’  Enthusiastic 
praise  and  daily  increase  in  box  office  re- 
ceipts resulted  in  second  week.  Barthel- 
mess  the  most  popular  star  today  and  a 
big  asset  to  the  incomparable  First  Na- 
tional program.” 

Mrs.  Frank  Paul,  Marvel  theatre, 
Carlinville,  III.,  reports: 

“ ‘ Sonny’  and  ‘ Tol’able  David,’  with 
Richard  Barthelmess. — It’s  a pleasure  to 
show  pictures  like  these.  A-l  in  every 
respect  and  we  received  nothing  but 
compliments.  Barthelmess  great.  Also 
think  Pauline  Garon  in  1 Sonny’  a com- 
ing star.- — From  Exhibitor’ s Herald. 

Sig  Samuels,  M etropolitan  theatre, 
Atlanta,  says: 

“ 1 Sonny  ’ is  the  first  picture  in  all 
my  years  as  a theatrical  manager 
that  I have  backed  with  my  personal 
endorsement.  It  exemplifies  the  splendid 
principles  on  which  the  Better  Films 
Committee  is  founded — a cleaner,  finer, 
bigger  and  better  picture.  I am  happy 
to  present  it.” 

The  Philadelphia  Enquirer  says: 
u A picture  that  is  worthy  of  enshrine- 
ment in  a permanent  Hall  of  Fame  for 
Photoplays.  Richard  Barthelmess  holds 
the  audience  in  the  hollow  of  his  hand. 
He  brings  the  tear  to  the  eye  and  causes 
hearty  laughter.” 

The  Cincinnati  Enquirer  says: 

“ It  strikes  deep  into  the  heart.  It  is 
easily  Barthelmess’  best  role,  better  even 
than  ‘ Tol’able  David.’  ” 

The  New  York  Herald  says: 

“ Barthelmess  does  the  finest  work  he 
has  ever  performed.  A feature  shatter- 
ing all  previous  records — one  that  will 
linger  long  in  the  memory.” 


44  THE  CROSSROADS  OF  N.  Y.”  average.  It  is  one  of  the  best  dramatic 

PACKED  THEM  IN  subjects  produced  in  some  time.” 


Mack  Sennett’s  latest  big  comedy-drama 
feature,  starring  Mabel  Normand,  is  mak- 
ing the  money. 

Eugene  H.  Roth,  California  theatre, 
wires : 

“ We  packed  the  theatre  every  show 
today.  Another  ‘ Molly  O.’  ” 

The  Chicago  Herald  and  Examiner 
says : 

“ Alack  Sennett  has  produced  another 
super  comedy-melodrama.  The  picture 
has  characteristic  originality  and  humor. 
There  is  something  new  and  vigorous 
about  it — and  startlingly  brilliant  and 
inimitable.  That’s  the  Sennett  touch. 
It  is  rich  and  personal  and  one  of  the 
funniest  we’ve  seen.” 

The  Chicago  Tribune  says: 

“ An  intriguing  mixture  of  melodrama, 
straight  drama,  slapstick  comedy  and 
comedy  at  its  subtlest.  When  you  think 
you  know  what’s  coming,  Alack  Sennett 
fools  you.  Splendid  acting  and  scenery. 
I’d  like  to  see  it  over  again.” 

The  Cleveland  Press  says: 

“ It  maintains  the  interest  throughout. 
Alelodrama  that  gallops  and  races  with 
furious  fights,  auto  chases  and  wrecks. 
Some  very  funny  bits.  It’s  well  worth 
an  evening.” 

The  Cleveland  News  says: 

“ Real  melodrama,  romance,  thrills 
and  comedy  with  an  imposing  cast  of 
players.” 

The  Cleveland  Leader  says: 

“ Keen  satire  and  fitting  burlesque.” 

44  ONE  CLEAR  CALL  ” IS 
BEST  DRAMATIC  SUBJECT 

A John  M.  Stahl  production,  presented  by 
Louis  B.  Mayer. 


The  Pittsburgh  Press  says: 

“ One  of  the  season’s  finest  photoplays 
and  the  best  that  has  come  from  the  studio 
of  the  master  producer,  John  Al.  Stahl.” 

The  Pittsburgh  Sun  says: 

“ One  of  the  best  dramas  of  the  year. 
It  is  filled  with  powerful  human  interest 
as  well  as  possessing  thrills  and  appealling 
humor.” 

The  Chicago  Examiner  says: 

“ We  want  you  to  see  1 One  Clear  Call.’ 
It  is  one  of  the  most  realistic,  absorbing 
films  you  have  ever  seen.” 

The  Chicago  Tribune  says: 

“ Just  be  assured  that  if  you  enjoy  fine 
work  it  is  there  for  your  seeing.  Henry 
Walthall  is  immense.” 

44  FOOLS  FIRST  ” CALLED  A 
SURE  FIRE  PICTURE! 

A Marshall  Neilan  production,  taken  from 
the  story  by  Hugh  MacNair  Kaliler. 

The  Omaha  World  Herald  says: 
“There  are  sure-fire  situations  in 
4 Fools  First.’  A typical  Marshall  Neilan 
picture,  well  cast,  well  directed,  splendid 
subtitles,  a good  plot  and  an  unusual 
one,  plenty  of  suspense  and  interesting 
character  portrayals.” 

The  Atlanta  Georgian  says: 

“ A rattling  good  picture,  with  swift 
action,  lots  of  suspense  and  told  in  super 
six  style.” 

The  L os  Angeles  Herald  says: 

“ Many  original  scenes  showing  the 
masterhand  of  Neilan.  The  climax  is  so 
radically  new  one  realizes  there  is  no 
limit  to  the  genius  of  Neilan.” 

The  Los  Angeles  Record  says: 

“ Neilan  proves  himself  the  Charles 
Dickens  of  the  screen.” 

The  Atlanta  Georgian  says: 

“ One  of  the  most  thrilling,  entertain- 
ing and  best  produced  pictures  ever 


Balaban  and  Katz,  proprietors  of  a big 
chain  of  theatres,  wire  from  Chicago: 

“ 1 One  Clear  Call  ' gave  supreme 
satisfaction  to  critics  and  public  alike. 
Business  at  the  Chicago  theatre  above  the 


<vr 


oiiu  vv  ii  lait. 


The 

Masquerader 


Crowds  lined  up  at  ChicagoTheatre 


ipOO  waiting  in  line 

fbrhox  office  to  open 


“‘The  Masquerader’  opened  to  the  biggest  Monday 
in  history  of  Chicago  Theatre,  .with  the  thermometer 
registering  94  and  terrific  heat  all  day.  Crowds 
lined  up  one  hour  ' before  opening  of  box  office. 

• When  we  started  to  sell  tickets' we  had  at  least  1.000 
people  waiting  in  line  to  get  in.  First  time  this 
happened  in  the  history  of  any  of  our  theatres  in 
Chicago.  Picture  a sensation.” 


Richard  Walton  Tully 

presents  a picture  made  famous  by  6 
years  of  road  showing  to  record  crowds 
in  every  city,  town  and  hamlet. 

Taken  from  the  novel  by  Katherine  Cecil  Thurston 
and  the  play  by  John  Hunter  Booth 

Directed  by  James  Young 


One  of  the  Few  Pictures  Held  for  2nd  Week’s 

Run  at  the  N.  Y.  Strand 


A First  National  Attraction 


Katherine  MacDonald 


The  American  Beauty,  who  recently 
was  voted  the  most  beautiful  woman 
in  the  world  in  the  Chicago  Tribune- 
New  York  Daily  News  beauty  contest. 


Katherine  McDonald’s  new  series 


ia"dL0- 


iSuddenfy 


Zeroes  and  fHus£ands 


rom. 


tame. 


>rtm/  my 


your 


t zyon  lljou  dare  strike 
0 him  aqain/lSd  scene  from 


Lio)js 


f*  B.P.  Schulberg  presents 
cyhe  American  TSeauty  in  a new^ 
Series  of  photo  splays  that  are  the 
last  word  in  artistry  and  lavishness  of  pi* 
duction  - strong  stories  -fine  acting-  clean, fasc 
nating  entertainment  that  appeals  to  all  classes 


FIRST  NATIONAL 


Getting  Them  In 


THE  New  York  Times  recently  made  a stirring 
appeal  for  the  further  distribution  of  the  pic- 
ture “ Hamlet,”  with  Asta  Nielsen,  the  Danish 

star.  Considerable  discussion  was  aroused. 

#•  * 

After  achieving  a marked  success  in  Europe  the 
production  was  brought  to  New  York,  something  like 
a year  ago,  with  the  expectation  that  it  would  find  a 
ready  market  in  this  country.  But  so  far  no  distri- 
bution has  been  arranged. 

* * * 

We  make  mention  of  “ Hamlet”  here,  not  to  hold 
a brief  for  the  picture,  although  from  the  reviews  the 
production  received  during  its  run  at  the  Lexington 
opera  house,  New  York,  it  evidently  possesses  merit, 
but  because  some  large  and  fundamental  problems  are 
involved.  We  take  it  only  as  a type  of  the  foreign, 
and,  often,  the  American  picture. 

The  problems  are : 

What  is  to  be  done  here  with  the  foreign  picture? 
What  opportunity  has  the  so-called  “ high  brow 
picture,”  the  picture  of  classic  theme,  literary  excel- 
lence and  artistic  appeal? 

* * * 

These  are  weighty  matters.  They  concern  largely 
the  development  of  the  motion  picture  in  the  field  of 
dramatic  entertainment;  and  also  they  involve  in  a 
large  way  the  welfare  of  the  United  States. 

If  motion  pictures  are  to  continue  to  carry  abroad, 
to  millions  of  people,  the  important  story  of  Ameri- 
can life,  progress  and  ideals,  then  we  must  give  the 
foreign  picture  a home  here,  a home  it  deserves  to 
have.  We  must  reciprocate. 

* t-  * 

If  the  motion  picture  is  to  develop  as  it  should  and 
if  the  picture  theatre  is  to  thrive  as  it  should,  we  need 
the  greatest  possible  latitude  of  creative  effort — 
which  means  the  creative  effort  of  the  world. 

^ -t-  * 

The  critics  of  the  Metropolitan  press,  speaking  for 
varying  classes  of  some  millions  of  readers,  say  that 
Asta  Neilsen’s  “ Hamlet  ” is  rare  entertainment. 

If  our  picture  houses,  then,  are  not  to  show  it,  at 

least  one  of  two  charges  will  be  brought  readily  to 

light:  that  the  foreign  picture  is  deliberately  boy- 
cotted by  the  industry  here,  or  that  the  American  mo- 
tion picture  public  is  made  up  of  morons  insensible 
to  finer  creative  effort. 


Both  charges  are  manifestly  and  ridiculously 
untrue. 

* * * 

The  market  problem  here  with  “ Hamlet  ” — or 
with  any  foreign  picture  or  any  finer  American  pic- 
ture of  assured  entertainment  value  is  advertising. 

The  Chaplin,  Bickford,  Fairbanks,  Norma  Tal- 
madge  pictures — people  whose  name  and  charm  are 
household  words  in  millions  of  homes — need  adver- 
tising, and  lots  of  it. 

But  for  “Asta  Neilsen  ” and  “Hamlet”  to  ap- 
proach the  American  home  without  even  knocking 
and  then  expect  the  door  to  be  thrown  wide  open  is 
to  assume  that  the  American  household  knows  Asta 
Neilsen’s  “ Hamlet.” 

And  the  American  home  doesn’t. 

* * * 

We  assume  that  the  average  American  audience 
would  enjoy  Asta  Neilsen’s  “Hamlet” — once  they 
got  in  through  the  theatre  doors.  We  feel  confident 
they  would. 

But  what  is  to  get  them  in? 

Not  the  name  of  Asta  Neilsen.  Not  the  name  of 
“ Hamlet.”  We  are  speaking  now  of  that  broad  pub- 
lic necessary  to  box-office  success  throughout  the  large 
and  little  communities  of  this  country. 

But  one  thing  will  bring  them  in — a ringing  dec- 
laration that  a charming  actress  will  make  live  for 
them  a great  drama  of  human  passion,  love  and  tears. 

Advertising!  The  right  kind,  intelligently  directed. 

It  never  failed. 

* * 

What  we  have  to  say  of  this  picture  applies  quite  as 
well  to  many  and  many  an  American  picture. 

We  have  smashed  to  pieces  already  one  bugaboo — 
that  American  audiences  don’t  like  costume  pictures. 

But  what  did  it?  Better  pictures,  yes,  of  course, 
but  also  the  advertising  of  these  better  pictures,  the 
out  and  out  appeal,  through  star,  title  and  vivid  de- 
scription, to  the  widespread  human  hunger  for  enter- 
tainment. 

That's  all  that  counts — entertainment — whatever 
its  source  and  character. 

But — to  entertain  is  one  and  a great  thing;  to  get 
the  public  into  the  entertainment  is  another  factor  and 
just  as  important. 


VOL.  XXVI 


SEPTEMBER  2,  1922  No.  10 


1120 


Motion  Picture  News 


THE  purpose  of  the  Mo- 
tion Picture  Producers 
and  Distributors  of 
America,  Inc.,  is  revealed  in  a 
small  pamphlet  over  Will 
Hays’  signature.  The  watch- 
words are  CONFIDENCE 
and  CO-OPERATION. 

The  following  is  quoted  as 
a part  of  the  association  ar- 
ticles. 

“ The  object  for  which  the 
Association  is  created  is  to 
foster  the  common  interests  of 
those  engaged  in  the  motion 
picture  industry  in  the  United 
States  by  establishing  and  maintaining  the  highest  possible 
moral  and  artistic  standards  in  motion  picture  production,  by 
developing  the  educational  as  well  as  the  entertainment  value 
and  general  usefulness  of  the  motion  picture,  by  diffusing 
accurate  and  reliable  information  with  reference  to  the 
industry,  by  reforming  abuses  relative  to  the  industry,  by 
securing  freedom  from  unjust  or  unlawful  exactions,  and  by 
other  lawful  and  proper  means.” 

Mr.  Hays  comments  on  the  pamphlet  as  follows: 

“ Thus  the  purpose  of  our  activity  is  succinctly  stated  in 
legal  language  and  becomes  the  very  definite  program  of  our 
effort. 

“ This  is  not  a vague  gentlemen’s  agreement.  It  is  the 
legal  statement  of  a legal  purpose  by  a legally  organized 
body.  It  creates  no  super-court,  autocratically  to  pass  upon 
pictures,  nor  to  do  many  of  the  other  things  which  have  been 
suggested.  The  purpose  of  the  association  is  stated  in  its 
articles  of  association,  and  I respectfully  submit  to  you  that 
no  articles  of  association  breathing  a more  important  mes- 
sage could  well  be  found.” 

:jc  :jc  si: 

T TNIYERSAL  carries  off  the  honors  on  the  National  Board 
^ of  Review’s  latest  list  of  meritorious  pictures.  Take  no- 
tice of  the  Hoot  Gibson  feature,  “ The  Galloping  Kid,”  espe- 
cially recommended  for  adolescents,  and  “ The  Storm,”  star- 
ring House  Peters.  We  looked  for  the  asterisk  denoting  a par- 
ticularly fine  picture  opposite  “ The  Storm,”  and  noticing  its 
absence  we  shall  use  one  of  our  own  . . . (*)  . . . 

Fox  is  represented  on  the  list  with  two  short  subjects — a 
couple  of  Mutt  and  Jeff  cartoons,  while  Goldwyn  is  selected  for 
two  sport  reviews — “ Red  Man  Sport,”  and  “ AVestern 
Stuff.”  These  novel  westerns  are  marked  as  suitable  for  the 
juveniles,  but  we  wager  an  asterisk  against  a question  mark 
that  the  grown-ups  won’t  dismiss  them  as  “ kid  stuff.”  Two 
other  features  complete  the  selections — First  National’s  “ The 
Light  in  the  Dark,”  starring  Hope  Hampton  and  Producer 
Security’s  play  of  prison  life  and  reform,  “ The  Right  Way,” 
made  under  the  auspices  of  Thomas  Mott  Osborne. 

* * % 

rp  OM  TERRISS,  the  erstwhile  Vitagraph  director , is  at  work 
in  London  making  “ The  Ilahor  Lights ,”  an  adaptation  of 
a Drury  Lane  melodrama.  By  a curious  coincidence,  the  di- 
rector's father,  William  Terriss,  a famous  English  actor  of 
his  day,  scored  his  greatest  success  in  the  play  from  which  the 
picture  is  adapted.  Upon  the  completion  of  “ The  Harbor 
Lights  ” Mr.  Terriss  has  arranged  for  a series  of  pictures  that 
will  be  released  in  this  country  through  one  of  the  recognized 
companies. 

* * * 

ORE  good  news ! 

“ American  business  is  ready  for  an  unusual  pros- 
perity when  the  rail  and  coal  strikes  are  ended,  if  figures  on 
car  loadings  for  the  week  ending  July  22nd  as  compiled  by 
the  car  service  division  of  the  American  Railway  Associa- 
tion are  to  be  taken  as  a criterion. 

In  that  week  loadings  other  than  coal  were  the  heaviest 
of  any  week  of  this  season  of  the  year  in  the  history  of  the 
railroads  of  the  country  and  were  within  nine-tenths  of  one 
per  cent  of  the  peak,  October  15,  1920,  when  the  railroads 
made  their  record  of  loadings.” 


Michael  Comerford,  head  of 
the  important  Comerford  cir- 
cuit of  Eastern  Pennsylvania, 
is  in  New  York.  The  coal 
strike  has,  of  course,  severely 
affected  attendance  at  his 
houses  but  an  early  resump- 
tion of  business  is  now  ex- 
pected. 

* * * 

EW.  HAMMONS,  presi- 
• dent  of  Educational  Film 
Exchanges,  Inc.,  sailed  from 
New  York  on  the  White  Star 
liner  Homeric  August  19  for 
his  annual  conference  with  his 
business  associates  in  London.  He  expects  to  be  away  from 
New  York  a little  more  than  a month. 

Air.  Hammons  plans  to  make  arrangements  for  still  greater 
distribution  of  Educational’s  pi’oduct  in  Europe,  and  probably 
will  take  up  the  question  of  getting  these  pictures  into  more 
theatres  in  Australia  as  well. 

* * * 

ID  EARL  SIEBEL  postcards  from  Vienna  that  he  has  fin- 
ished  his  first  picture  with  Bert  Cann  as  cameraman.  His 
location  man  is  leading  him  on  to  Berlin,  France  and  Italy  to 
collect  exteriors  for  the  next  feature. 

* % * 

D OBERT  J.  FLAHERTY  is  going 
back  to  the  Arctic  next  Spring  to 
make  another  fine  picture  like  “ Nanook 
of  the  North  ” — perhaps  a finer  one. 

Bruce  Bliven,  in  the  New  York  Globe, 
rates  “ Nanook  ” as  one  of  the  three  great- 
est motion  pictures  ever  made.  That’s 
praise  indeed!  And  we,  too,  believe  that 
“ Nanook  ” is  one  of  the  greatest  contri- 
butions to  the  screen;  but  Mr.  Flaherty 
has  told  us  something  of  the  theme  of  his 
next  picture  and  we  are  keen  about  it. 

Mr.  Flaherty  is  a born  producer.  He  Robert  j.  Flaherty 
went  first  into  the  Arctic  as  a mining  engineer;  but  he  went 
back  as  a motion  picture  producer,  determined  to  express  in 
pictures  the  romance  of  the  great  white  north  as  he  saw  it — 
with  a born  producer’s  eyes.  It  was  mighty  difficult  to  make 
others  see  what  he  saw  but  like  all  determined  artists  he 
finally  got  there  and  he  came  back  with  what  he  saw.  We 
need  this  sort  of  imagination  plus  determination — need  it 
mightily.  There  are  plenty  of  good  mining  engineers  but 
few  knights  of  the  camera  like  Robert  J.  Flaherty.  Watch 
for  his  next  one,  but  don’t  be  impatient.  It  takes  time — lots 
of  time,  and  unending  patience,  trial  and  travel  to  make 
“ Nanooks.”  But  how  they  do  illumine  the  picture  horizon 
when  they  do  arrive ! 

* * * 

HOWARD  DIETZ  contributes  to  the  August  number  of 
“ Advertising  and  Selling  ” an  article  on  “ What  We  Have 
Learned  About  Human  Nature.”  It  is  a clear  and  interesting 
analysis  of  the  basic  appeal  to  American  audiences  of  the  pic- 
ture drama — not  only  an  advertising  article  but  “ a human 
nature  story  ” as  the  editor’s  note  points  out.  The  article  is 
illustrated  with  specimens  of  Goldwyn  advertising. 

* * * 

“ L>  I’SINESS  is  Better  ” announces  the  Nicholas  Power 
Company.  “ Twenty-two  years  entirely  devoted  to 
motion  picture  projection — a record  quite  unique  in  this  field 
— enables  us  to  properly  judge  conditions  in  every  branch  of 
the  film  industry.  Progressive  exhibitors  are  ordering  new 
equipment.” 

* * # 

Pola  Negri  sails  from  Europe  September  6th  on  the  Majestic. 
Ben  Blumenthal  accompanies  her  and  on  their  arrival  will  de- 
cide upon  production  plans.  It  is  not  as  yet  determined 
whether  her  first  picture  will  be  made  at  the  Famous  Players- 
Lasky  Long  Island  Studio  or  in  California. 


PICTURES 

AND 

PEOPLE 


HERFORD  T.  COWLING  has 
sailed  for  London,  his  purpose 
being  an  extended  photographic  tour 
around  the  Avorld,  taking  motion  pic- 
ture film  and  photographs.  If  you 
want  to  know  what  has  occupied  Mr. 
Cowling’s  attention  the  past  six 
years,  let  us  inform  you  that  he  pho- 
• tographed  the  Paramount-Burton 
Holmes  travel  pictures  abroad.  Some 
features  of  the  present  tour  will  be 
a trip  with  some  big  game  hunters 
into  the  wilds  of  Africa  over  the 
trails  covered  by  the  late  Col.  Theo- 
dore Roosevelt  and  an  expedition 
into  that  erstwhile  forbidden  land — 
Thibet. 

* # * 

f LAYTON  HAMILTON,  erst- 
while  dramatic  critic,  but  now 
writing  stones  and  continuity  for 
the  screen,  recently  returned  from 
Honolulu.  He  is  reported  seriously 
ill  at  the  Hollywood  Hotel,  where  he 
makes  his  home. 


J 


IRVING  GREENE,  director  of 
advertising  and  publicity  of  As- 
sociated Exhibitors,  packed  up  his  golfing  outfit  last  week  and 
left  for  a fortnight’s  outing  at  Stamford,  N.  Y.  Mrs.  Greene, 
ivho  is  also  an  enthusiastic  and  accomplished  golfist,  is  ivith 
him,  and  the  trip  is  really  in  the  nature  of  a honeymoon,  as 
the  couple  ivere  married  only  two  months  ago. 


The  photograph  reproduced  here  -is  especially  significant 
of  the  scenes  of  the  departure  of  the  seaplane  voyagers 
en  route  from  New  York  to  Rio  de  Janeiro,  Brasil, 
a flight  of  8,500  miles,  which  was  interrupted  by  the 
collapse  reported  in  the  newspapers.  Members  of  the 
crew  were  all  saved  when  the  machine  met  with  acci- 
dent between  the  Bahamas  and  Haiti.  The  Bathe 
Neves  cameraman,  J.  Thomas  Baltsell,  is  shown 
here  perched  on  the  nose  of  the  Sampaio  Correia,  ivith 
his  camera,  grinding  scenes  of  the  departure. 


M’ 


paging  the  market  for  one  big 
super-feature  and  six  good  program 
pictures  for  England.  This  is  highly 
flattering  to  authors  on  this  side  of 
the  big  pond,  considering  that  the 
British  Isles  is  and  always  has  been 
the  center  of  literary  activities. 
Among  the  visitors  who  have  called 
at  Mrs.  Cobb’s  offices  recently  are 
B.  S.  Lames  of  the  Canary  Islands, 
Spain,  and  S.  A.  G.  Swenson  of 
Stockholm,  Sweden.  Their  object? 
To  purchase  pictures  for  their  re- 
spective countries. 

>*c  >}j 

HP  HIS  is  positive.  Ray  Carroll 
A and  Helen  Jerome  Eddy  are 
leaving  New  York  shortly  with  a neg- 
ative, the  title  of  which  is  “ Love’s 
Coming  of  Age,”  for  distribution 
by  F.  B.  0. 

Headquarters?  The  Algonquin. 


IT’S  hard  keeping  track  of  W.  R. 

Rothacker  these  days.  Paris,  nat- 
urally, is  his  favorite  city  and  he 
postcards  from  Baden-Baden  that  he 
will  visit  the  city  on  the  Seine  again.  Other  old  world  capitals 
included  in  the  itinerary  are  Berlin,  Vienna  and  London. 

# 

JMONG  the  film  personages  at  the  Hotel  Pennsylvania  is 
II.  0.  Davis  of  Universal. 


JET  ARRY  BEAUMONT  and  wife  are  proud  parents.  No 
wonder.  Twins.  Girls. 


* % 

GM.  VINTON  has  arrived  in  New  York,  bringing  with 
• him  four  notable  scenic  films  with  human  interest 
stories  made  at  the  Kiser  Studios,  Portland,  Oregon.  The 
subjects  are  “ The  Royal  Chinook,”  “ The  Festive  Haul,” 
“ The  Price  of  Progress  ” and  “ Fleeced  For  Gold.”  Mr.  Vin- 
ton is  stopping  at  the  Hotel  Astor. 

* * * 


GLAD  to  see  a good  man  step  along.  Jimmy  Grainger  be- 
comes one  of  the  Goldwyn  executives.  He  will  continue, 
also,  to  represent  Marshall  Neilan. 


E are  willing  to  wager  that  the  threadbare  prejudice 
▼ ▼ against  costume  pictures  will  receive  another  knockout 
blow  when  “ Douglas  Fairbanks  in  Robin  Hood  ” makes  its 
appearance  on  the  horizon  of  the  screen.  A sixteen  page  illus- 
trated booklet  from  the  Fairbanks  studio,  entitled  “ An  Ideal 
—and  its  fulfillment  has  come  to  hand  and  judging  from  the 
sincerity  of  its  descriptions  and  the  beauty  and  splendor  of  the 
pictures ’s  settings  this  latest  creation  of  the  effervescent  actor 
surpasses  in  magnitude  most  of  the  productions— foreign  and 
domestic — that  have  been  called  “ big  ” in  the  past. 

Nothing  is  sillier  than  the  standpatism  of  the  prejudice 
against  the  costume  production.  And  we  are  sure  that  in  this 
glorious  old  romance  of  the  twelfth  century  Douglas  Fairbanks 
will  just  about  prove  the  truth  of  that  contention. 


# # # 

T G.  VON  IIERBERG  of  Portland  and  Seattle  is  in  New 
^ * York  serving  on  First  National’s  rotating  committee. 

^ ^ 

CHARLES  R.  CONDON,  Louis  B.  Mayer’s  publicity 
director,  and  Fred  Niblo,  returned  to  Los  Angeles  last 
week  It  was  Condon’s  first  visit  to  Gotham  in  three  years ; 
since  the  time  Charlie  was  one  of  the  most  popular  magazine 
representatives  in  the  trade.  On  his  arrival  Condon  freely 
and  anxiously  admitted  California  was  a great  place.  He  left 
convinced  of  it.  Walking  up  Broadway,  a terrific  rain  storm 
drove  us  into  the  gilded  palaces.  Over  two  orangeades 
Charlie  told  the  wonders  of  the  West  and  the  coming  sched- 
ule of  Meyer  releases.  The  writer  presented  a check  for 
$4.65  for  the  drinks.  It  included  a couvert  charge,  but  to 
Charlie  it  was  orangeade — and  much  worse  stuff  than  can 
be  obtained  for  five  cents  out  where  he  came  from. 

# ® * 

"D  S.  COLE  sends  us  an  engraved  announcement  advising 
-I'-*  his  friends  that  he  has  taken  over  the  distribution  of 
Stephens  Salient  Six  motor  cars  for  the  metropolitan  district 
and  all  foreign  countries.  His  concluding  paragraph  is  espe- 
cially interesting.  “ I have  decided  that  on  the  first  hundred 
I place  I will  make  a special  price  to  those  of  my  friends  who 
may  desire  cars.  ’ ’ Success. 


* # * 

T OHN  S.  ROBERTSON,  feature  director  for  Paramount, 
J who  has  just  completed  Mary  Pickford’s  new  production, 
“Tess,”  is  due  to  arrive  in  New  York  shortly.  Mr.  Robert- 
son’s contract  with  Famous  Players-Lasky  has  expired. 
His  plans  include  several  big  propositions  which  will  be 
boiled  down  to  one  when  he  arrives  in  the  city  to  give  them 
his  personal  attention,  according  to  his  publicity  purveyor. 

«=  # * 

A T Tyler,  Texas,  the  management  of  the  Electric,  Palace  and 
Broadway  theatres  are  admitting  shopman  on  strike  and 
their  families  free  of  charge  on  three  matinee  days  each  week 
until  the  railroad  strike  is  settled.  This  seems  to  be  one  of  the 
sanest  moves  ever  made  in  a local  crisis.  It  gives  the  strikers  a 
place  to  go,  takes  their  minds  from  their  worries — and,  inci- 
dentally, is  an  excellent  business  move.  It  seems  rather  a 
shame  that  such  an  act  on  the  part  of  an  exhibitor  can’t  be 
placed  along  side  of  a scandal  story  of  some  alleged  moving 
picture  star  who  Avas  never  more  than  an  extra.  But  news- 
papers, of  course,  aren’t  made  that  way. 

* * * 

O00NA  RUSTOMJEE  DHARWAR  of  Bombay,  India, 
writes  in  asking  us  to  send  him  some  samples  of  motion 
picture  stars  as  soon  as  possible.  We  are  sending  him  a gen- 
erous  sample  in  Fatty  Arbuckle,  who  is  speeding  full  steam 
ahead  for  the  Orient. 


1122 


Motion  Picture  News 


Organizations  Plan  Cooperation  With  Hays 

Liaison  Officer  Named  to  Function  With  and  Through 
Agencies  For  Betterment  of  Pictures 


AS  a result  of  a meeting'  held  June  22 
last  at  the  Hotel  Waldorf-Astoria  be- 
tween Will  H.  Hays,  president  of  the 
Motion  Picture  Producers  and  Distributors  of 
America,  and  about  one  hundred  representa- 
tives of  national  civic,  religious,  educational 
and  welfare  organizations,  there  has  come  into 
action,  it  was  learned  yesterday,  a definite 
plan  of  cooperation  between  those  who  make 
the  pictures  and  those  who  are  interested  in 
better  pictures  because  of  their  effect  upon 
the  people  of  the  nation. 

A body  of  men  and  women  whose  names 
are  well  known  in  welfare  work  of  various 
sorts  throughout  the  country  have  definitely 
organized,  have  prepared  to  go  to  work,  and 
have  chosen  an  executive  officer,  at  the  invita- 
tion of  the  producers  and  distributors,  whom 
they  have  assigned  to  duty  in  Mr.  Hays’  office. 
Colonel  Jason  S.  Joy,  formerly  executive  sec- 
retary of  the  American  Red  Cross,  is  the  man 
selected,  and  he  assumed  his  duties  last 
Monday. 

The  plan  of  cooperation  is  best  explained, 
perhaps,  by  the  following  resolutions  of  or- 
ganization and  declarations  of  purposes, 
enunciated  at  a meeting  of  some  of  the  welfare 
workers  in  Mr.  Hays’  office  several  days  ago: 
Whereas,  more  than  one  hundred  represen- 
tatives of  national  civic,  religious,  educational 
and  welfare  organizations  of  the  United 
States,  together  with  representatives  of  exhib- 
itors’, actors’,  and  authors’  organizations,  met 
in  New  York  City  on  June  22  at  the  invitation 
of  Mr.  Will  H.  Hays,  President  of  the  Motion 
Picture  Producers  and  Distributors  of  Amer- 
ica, Inc.,  to  discuss  methods  of  fostering  the 
production,  distribution,  exhibition  and  appre- 
ciation of  better  motion  pictures. 

Whereas,  these  representatives,  whose  or- 
ganizations include  in  their  affiliated  member- 
ship a substantial  portion  of  the  American 
public,  unanimously  passed  a resolution  of 
appreciation  to  the  producers,  confidence  in 
the  plans  as  announced  and  pledged  support 
through  an  elected  Committee  of  Three  with 
instructions  to  form  a committee  of  fifteen  to 
twenty-five  persons,  and  to  effect  a permanent 
organization  to  assist  in  realizing  the  objects 
set  forth  in  the  Articles  of  Association  of  the 
Motion  Picture  Producers  and  Distributors, 
namely : 

“ Establishing  and  maintaining  the  highest 
possible  moral  and  artistic  standards  in  motion 
picture  production,”  and 

“ Developing  the  educational  as  well  as  the 
entertainment  value  and  general  usefulness  of 
motion  pictures.”  Now,  therefore,  be  it 
Resolved,  That  a plan  of  organization  be 
set  up  as  follows  for  accomplishing  the  pur- 
poses mentioned  above : 

1.  A General  Committee,  representative  of 
national  organizations  similar  to  those  partici- 
pating in  the  meeting  of  June  22nd,  and 
forming  a nation-wide  consulting  body. 
( About  100  persons.) 

2.  The  undersigned  Committee  of  Twenty, 
chosen  from  the  General  Committee  by  the 
Committee  of  Three  elected  on  June  22nd — 
also  nationally  representative,  but  so  consti- 
tuted geographically  as  to  permit  of  frequent 
meetings. 

3.  An  Executive  Committee,  including 
members  of  the  Committee  of  Three  elected 
on  June  22nd,  to  act  between  meetings  of  the 
larger  committees. 


Rejected  Picture  Passes 
After  Revamping 

PICTURES  rejected  by  the  Motion 
Picture  Commission  of  New  York 
are  not  necessarily  barred  from 
screen  showing  for  all  time,  if  they  are 
revamped  and  in  their  new  state  meet 
with  approval.  This  was  shown  when 
“ Voices  Of  The  City  ” was  approved 
which  as  “ The  Night  Life  ” was  rejected 
in  its  entirety. 

The  original  picture  was  rearranged  by 
Goldwyn  and  eliminations  and  changes 
were  made,  with  the  result  that  it  was 
passed  by  the  commission. 


4.  An  Executive  Officer,  selected  by  and 
responsible  to  the  Committee  of  Twenty,  and 
charged  with  assisting  the  various  cooperating 
organizations  in  attaining  the  ends  herein  set 
forth.  Be  it  also 

Resolved,  That  no  action  taken  by  the  Com- 
mittee of  Twenty  or  by  any  representative  of 
a particular  association  thereon  shall  be  bind- 
ing upon  any  particular  organization  against 
its  own  wishes.  And  be  it  further 

Resolved,  That  the  purpose  of  the  work  of 
the  several  agencies  here  named  shall  include: 

a.  The  establishment  of  a channel  of  inter- 
communication between  the  agencies  instru- 
mental in  forming  and  interpreting  public 
opinion  and  the  motion  picture  industry. 

b:  The  increased  use  of  motion  pictures  as 

a force  for  citizenship  and  a factor  in  social 
benefit. 

c.  The  development  of  more  intelligent 
cooperation  between  the  public  and  the  motion 
picture  industry. 

d.  The  aiding  of  the  cooperative  move- 
ment instituted  between  the  National  Educa- 
tion Association  and  the  motion  picture  pro- 
ducers to  direct  the  making  of  pedagogic 
films  and  their  effective  employment  in  the 
schools. 

e.  The  encouragement  of  the  effort  to  ad- 
vance the  usefulness  of  motion  pictures  as  an 
instrument  of  international  amity,  by  correctly 
portraying  American  life,  ideals  and  opportu- 
nities in  pictures  sent  abroad,  and  the  proper 
portrayal  of  foreign  scenes  and  persons  in 
all  productions. 

f.  The  furtherance,  in  general,  of  all  con- 
structive methods  of  bringing  about  a sympa- 
thetic interest  in  attaining  and  maintaining 
high  standards  of  art,  entertainment,  educa- 
tion and  morals  in  motion  pictures. 

(Signed)  Mrs.  • Oliver  LIarriman,  Presi- 
dent Camp  Eire  Girls;  Mrs.  George  M. 
Minor,  President-General  Daughters  of  the 
American  Revolution ; Harold  S.  Braucher, 
Secretary  Community  Service,  Inc.,  and  Play- 
ground and  Recreation  Association  of  Amer- 
ica; Mrs.  Woodallon  Chapman,  Chairman 
Committee  on  Motion  Pictures,  General  Fed- 
eration of  Women’s  Clubs;  Hugh  Frayne, 
The  American  Federation  of  Labor;  James 
West,  Chief  Scout  Executive,  The  Boy 
Scouts  of  America  ; Lee  F.  Hanmer,  Director. 
Department  of  Recreation,  Russell  Sage  Foun- 
dation : Charles  A.  McMahon,  Editor  Na- 
tional Catholic  Welfare  Council  Bulletin: 
Rev.  F.  Ernest  Johnson,  Federal  Council 
of  Churches  of  Christ  in  America;  Harold 
Ross,  Editor  American  Legion  Weekly;  Mrs. 


Robert  E.  Speer,  President  Young  Women’s 
Christian  Association;  Mrs.  Jane  D.  Rippin, 
Director  The  Girl  Scouts;  Dr.  John  R.  Mott, 
General  Secretary  International  Committee  of 
Young  Men’s  Christian  Associations. 

The  men  and  women  whose  names  are  at- 
tached to  the  resolutions  and  declaration  of 
purposes  are  among  the  leaders  of  their 
national  organizations,  the  combined  member- 
ship of  which  is  more  than  11,000,000. 

Their  representative  at  motion  picture  head- 
quarters will  keep  them  informed  at  all  times 
as  to  the  constructive  work  being  done  by  the 
producers  and  distributors  looking  toward  the 
improvement  of  the  quality  and  the  raising 
of  the  standards  of  pictures.  He  will  also 
keep  Mr.  Hays  informed  of  the  aims  and  activ- 
ities of  the  organizations  he  represents  and 
of  their  cooperative  efforts. 

By  reason  of  the  presence  of  an  executive 
officer  right  at  the  headquarters  of  the  motion 
picture  industry,  it  is  hoped  both  by  the  wel- 
fare organizations  and  by  Mr.  Hays  that  his 
programme  of  “ Confidence  and  Cooperation  ” 
may  be  materially  furthered  and  the  present 
well-defined  improvement  of  the  pictures  may 
be  maintained  and  accelerated. 

Comments  upon  this  new  plan  of  procedure, 
made  by  both  the  motion  picture  industry  and 
by  the  public — “ whose  servant  the  industry 
is,”  as  Mr.  Hays  has  frequently  said — agree 
that  it  is  the  most  important  step  he  has  yet 
taken  toward  proving  that  motion  pictures 
are  being  and  will  be  improved,  and  that  those 
who  produce  them  are  working  with  sincerity 
and  zeal  to  that  end. 

Addressing  the  Committee  of  Twenty,  upon 
its  declaration  of  purposes,  Mr.  Hays  said: 

“ Your  adoption  of  this  Declaration  of  Pur- 
pose and  your  willingness  and  determination 
to  carry  out  its  provisions  mark  a definite 
mile  stone,  it  seems  to  me,  in  the  public  rela- 
tions of  this  industry.  With  these  great 
organizations  which  you  represent  and  with 
many  other  associations  giving  us  the  benefit 
of  their  criticism  and  cooperation,  both  the 
industry  and  the  public  may  look  toward  the 
future  with  the  fullest  hope  for  the  largest 
accomplishment. 

“ I am  deeply  grateful  for  your  concur- 
rence in  what  is  being  done  relative  to  the 
utilization  of  the  motion  picture  as  an  agency 
for  better  international  relationship,  and  for 
the  fullest  employment  as  a pedagogic  instru- 
ment. 

“ It  is  my  firm  conviction  that  the  motion 
picture  will  embody  within  itself  the  art,  as- 
pirations and  ideals  of  America;  and  having 
done  that,  it  will  be  instrumental  in  selling 
America  to  the  world.  In  the  accomplishment 
of  those  great  tasks,  we  shall  want  to  lean 
heavily  upon  you.  We  will  first  deserve  your 
confidence  and  thereafter  we  must  jointly 
bring  about  the  accomplishment  of  our  com- 
mon objectives.” 

Colonel  Joy,  the  new  executive  officer  for 
the  welfare  organizations,  is  a Wesleyan  man. 
1910;  was  a Major  of  Field  Artillery  in  the 
war:  after  the  armistice,  was  Director  of  the 
Commission  on  Training  Camp  Activities  as 
Lieutenant  Colonel;  was  later  Executive  Sec- 
retary of  the  American  Red  Cross  and  for 
the  past  year  as  Director  of  Domestic  Opera- 
tions had  charge  of  the  Red  Cross  responsi- 
bilities toward  ex-service  men. 


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S e p t e m b c r 2 


1922 


1123 


Public  Relations  and  the  Picture  Industry 

Expert  Points  Out  Ills  and  Cures  in  Series 
of  Four  Valuable  Articles 


Following  is  the  first  of  a series  of  four 
| articles  written  exclusively  for  Motion  Picture 
News  by  Turner  Jones,  Public  Relations 
Representative  for  Southern  Enterprises,  Inc., 
Atlanta,  Ga.  In  these  articles  Mr.  Jones  deals 
with  a subject  of  interest  to  everyone  in  the 
industry,  as  he  points  out  the  ills  and  cures 
as  they  are  and  as  they,  may  be  remedied.  Pro- 
1 ducer,  distributor  and  exhibitor  will  profit  by 
reading  the  series. 

THE  position  of  the  average  motion  pic- 
ture theatre  with  regard  to  public 
opinion  is  very  similar  to  that  of  the 
negro  whom  Polk  Miller  met  on  the  side  of 
the  road  one  day.  The  negro  was  getting 
up  and  sitting  down  in  a most  perturbed 
fashion,  with  perplexity  and  fear  visible  upon 
his  swarthy  countenance.  Polk  Miller  asked 
for  an  explanation  and  received  this  answer : 
“ Lordy,  Boss,  Pse  done  swallowed  a’  egg  and 
I’se  ’fraid  to  run,  ’fraid  it’ll  bust  an’  ’fraid  to 
sit  still,  ’fraid  it’ll  hatch.” 

For  the  motion  picture  theatre  to  please  the 
extremists,  or  chronic  agitators,  would  result 
in  a “bust.”  To  ignore  this  element  results 
in  the  “ hatching  ” of  censorship,  blue  laws, 
admission  regulations,  and  what  not.  To  steer 
a middle  course  pleases  neither  side. 

The  great  difficulty  at  present,  which  is  a 
i!  cumulative  situation,  is  that  the  public  has 
already  gained  wrong  impressions  of  the  aims 
and  methods  of  the  motion  picture  industry 
and  is  already  too  willing  to  believe  that  the 
purpose  of  the  industry  is  exploitation  of  the 
community  rather  than  the  rendering  of  an 
entertainment  service.  This  is  not  peculiar  to 
the  theatre,  for  we  find  every  branch  of  the 
public  utility  industries  confronted  with  the 
same  problem  and  we  can  learn  much  of  value 
as  to  the  proper  method  of  solving  this  prob- 
lem by  observing  the  methods  employed  by 
these  utilities. 

All  public  relations  work  is  based  upon  one 
general  assumption  : That  the  nature  and  prac- 
tice of  regulation  (political,  economic,  social), 
will  be  a reflection  of  public  sentiment,  which 
is  the  expression  of  the  people’s  understand- 
ing and  knowledge  of  the  industry.  If  the 
people  have  been  told  that  the  motion  picture 
industry  is  the  fourth  largest  industry;  that 
it  is  as  rich  as  Croesus,  etc.,  then  legislatures 
will  tax  us  accordingly. 

This  principle  cannot  be  over-emphasized, 
and  it  applies  equally  well  to  the  attitude  of 
religious  bodies,  women’s  organizations,  public 
agitation,  and  consequently  to  box  office 
receipts. 

The  intent  in  the  theory  of  regulation  will 
be  respected  in  the  practice  of  regulation  to 
the  extent  that  the  people  are  truthfully  in- 
formed of  the  facts,  circumstances  and  prob- 
lems of  our  industry.  For  example,  given  a 
state  with  censorship.  The  law  on  the  statute 
1 books  may  be  stringent  and  extreme,  but  the 
administration  of  that  law  will  reflect  the 
opinions  of  the  people  relative  to  the  moral, 
educational  and  recreational  value  of  pictures. 

With  this  principle  as  a starting  point,  the 
Public  Relations  Office  of  the  Southern  Enter- 
prises, Inc.,  has  formulated  four  definite 
objectives  toward  which  it  is  working.  These 
objectives  serve  equally  well  for  the  individual 
theatre  as  for  a number  of  theatres  and  equally 
as  well  for  a producer  or  distributor  as  for 


P.  N.  Brinch  Resigns  from 
Hodkinson  Corporation 

PN.  BRINCH  has  resigned  as  Man- 
ger of  Exchanges  of  the  W.  W. 
•Hodkinson  Corporation.  He  plans  a 
protracted  vacation  before  making  any 
new  affiliations.  Mr.  Brinch’s  resignation 
became  effective  on  Monday  of  this  week, 
August  21st. 

Mr.  Brinch  became  associated  with  the 
industry  at  the  time  that  W.  W.  Hod- 
kinson was  active  in  the  affairs  of  General 
Film  Company.  When  Hodkinson  sev- 
ered relations  with  General  Film  and 
joined  up  with  the  Triangle  organization, 
Brinch  accompanied  his  superior  into  the 
new  enterprise.  At  the  organization  of 
the  present  W.  W.  Hodkinson  Corpora- 
tion, Mr.  Brinch  took  a prominent  part  in 
the  formulating  of  the  company’s  policies 
and  became  assistant  to  the  president  and 
veneral  sales  manager  of  the  Hodkinson 
organization.  When  the  company  estab- 
lished its  own  exchange  system  about  a 
year  ago,  Mr.  Brinch  was  made  manager 
of  exchanges. 


a theatre.  However,  to  be  successful,  members 
of  the  industry  must  recognize  the  truth  of 
Roosevelt’s  statement  that:  “Every  man  in 
an  industry  owes  a part  of  his  time  to  making 
that  industry  better.” 

The  four  objectives  are: 

1.  To  secure  and  maintain  public  goodwill. 
I11  this  connection  goodwill  implies  confidence, 
friendliness,  sincere  interest,  and  worth-while 
regard. 

2.  To  better  the  public’s  conception  of  the 
motion  picture  industry.  Generally  speaking, 
the  public’s  conception  of  our  industry  is 
apparently  one  of  an  insolent,  fabulously 
wealthy  trust  which  ignores  the  community. 
Too  frequently  we  are  classed  with  agencies 
of  indecency  and  immorality. 

3.  In  regulatory  matters,  to  change  our 
stand  from  a defensive  to  an  offensive  position. 
In  too  many  states  we  now  sit  by  while  our 
opposition  organizes  agitation  for  our  regu- 
lation. Following  the  advice  of  professional 
lobbyists,  we  wait  quietly  for  fear  of  arousing 
agitation,  until  the  situation  is  past  curing 
save  by  lobbyists. 

4.  To  personalize  our  companies  and  the- 
atres to  the  public.  A corporation  is  readily 
classified  as  dishonest,  overbearing,  insolent, 
etc.  People  are  not  so  quick  to  falsely  classify 
or  believe  ill  of  a person. 

How  are  these  four  objectives  to  be  reached  ? 
Educational  propaganda  is  the  answer  and  the 
channels  through  which  it  must  reach  the  pub- 
lic are:  Press,  patrons,  civic  and  commercial 
organizations,  schools,  screen,  speakers,  good- 
will advertising. 

Practically  applied  these  methods  fall  under 
four  general  heads:  (1)  Organization  of 

opposition;  (2)  dissemination  of  information; 
(3)  personalization  and  public  goodwill;  (4) 
political  activities. 

Before  discussing  in  detail  the  methods  of 
public  relations  work,  it  is  to  be  observed  that 
no  hard  and  fast  line  can  be  drawn  between 
it  and  exploitation,  and  none  should  be  drawn. 
Just  as  every  point  of  contact  with  the  outside 
public  is  a sales  opportunity  for  the  theatre’s 
attraction,  so  it  is  a sales  opportunity  for  the 
reputation  of  industry  and  company,  a sales 


opportunity  for  the  worth  of  motion  pictures, 
for  the  inadequacy  of  censorship,  for  the  in- 
justice of  Sunday  discrimination,  etc.  And 
box  office  receipts  may  be  increased  by  availing 
ourselves  of  these  sales  opportunities,  since 
these  are  the  only  opportunities  to  develop 
new  patrons. 

Theatre  Owners  Urge 
Hays  Action 

The  Motion  Picture  Theatre  Owners  of 
Western  Pennsylvania  have  passed  resolu- 
tions prompted  by  utterances  of  Will  H. 
Hays,  in  which  the  public  was  urged  not  to 
patronize  pictures  that  might  affect  public 
morals.  These  resolutions  urge  Mr.  Hays  to 
inform  the  public  just  what  pictures  should 
and  should  not  be  patronized. 

They  follow: 

“ Whereas,  Mr.  Will  H.  Hays,  President  of 
the  Motion  Picture  Producers  and  Distribu- 
tors of  America,  has  in  public  speeches  and 
newspaper  interviews  confessed  that  the  com- 
panies represented  in  his  association  have  pro- 
duced and  are  now  distributing  photoplays  of 
such  a character  as  to  be  subversive  of  public 
morals;  and, 

“ Whereas,  Mr.  Hays  has  stated  that  such 
pictures  should  not  be  patronized;  and 

“ Whereas,  Mr.  Hays  has  stated  that  im- 
provement can  not  be  expected  until  next 
year;  and, 

“ Whereas,  the  public  has  no  means  of  de- 
termining which  of  the  pictures  can  be 
patronized  with  propriety; 

“ We,  the  Board  of  Directors  of  the  Motion 
Picture  Theatre  Owners  of  Western  Pennsyl- 
vania, voicing  the  sentiments  of  our  member- 
ship, as  being  unalterably  opposed  to  the 
presentation  of  indecent  pictures;  be  it 

“ Resolved,  That  we  hereby  solicit  Mr. 
Hays,  whom  we  appreciate  as  a competent 
judge  of  what  is  wholesome,  moral  and  clean, 
to  make  public  statements  upon  the  pictures 
distributed  by  the  members  of  his  organiza- 
tion, informing  the  public  which  of  the  pic- 
tures measure  up  to  the  standard  set  by  him 
and  which  do  not;  and, 

“ Whereas,  the  motion  picture  exhibitor  is 
compelled  to  buy  his  pictures  before  produc- 
tion and  has  no  means  of  determining  which 
of  the  pictures  are  fit  to  be  shown;  and, 

“ Whereas,  the  contracts  contain  what  is 
known  as  the  non-cancellable  clause;  be  it 
further 

“ Resolved,  That  we  hereby  solicit  Mr. 
Hays  to  secure  for  us  cancellation  of  contracts 
for  pictures  which,  in  his  opinion,  should  be 
condemned.” 

Exhibitor  of  Atlanta 
Passes  Away 

George  Schmidt,  manager  of  the  Strand 
theatre  and  one  of  the  best  known  and  best 
loved  figures  in  Atlanta  theatrical  circles,  died 
early  Monday  morning  at  his  residence,  250 
North  Jackson  street.  Mr.  Schmidt  had  been 
ill  for  several  weeks. 

Fie  was  thirty-one  years  old  at  the  time  of 
his  death,  and  had  been  a resident  of  Atlanta 
about  six  years,  coming  here  from  Spartan- 
burg, S.  C.,  to  manage  the  Strand,  Yaudette 
and  Alamo  No.  2 theatres. 


1124 


Motion  Picture  News 


ffU»mnHiwiiBiiTiwigiH«iiwinui)wwiiiuiiiiiuiHfmniM 


uaiuoiiBuiauuiiuuiiuiimiuuiiiiBiiiuttTDiujMimiuntimuuiiiiuiiLiiiiiuiiiuiiinmutmiiiiuiimiiiQi 


Los  Angeles  as  “ Do  1 lar- A- Week  Man  Saw  It 

By  A.  G.  STOLTE,  Manager  Des  Moines  Theatre,  Des  Moines,  la. 


MY  impression  of  mv  visit  to  Holly- 
wood? Oh  boy!  It  was  just  one 
grand  and  glorious  week,  so  filled 
enjoyment  and  education, 
I was  completely  over- 
whelmed with  the 
pleasure  of  being  one  of 
the  nine  fortunate  exhibi- 
tors, so  royally  enter- 
tained by  First  National. 
I cannot  begin  to  tell 
* how  very  much  I was 
benefited' by  that  trip  to 
Hollywood.  I returned 
thoroughly  imbued  with 
the  idea  that  out  there  on 
the  coast  several  hundred 
people  have  my  inter- 
est very  closely  at  heart. 
They  are  bending  every 
effort  to  make  First  National  pictures  just 
as  successful  as  possible  and  knowing  ot 
their  interest,  my  interest  is  doubled  and  e\er\ 
effort  I put  forward,  I know  will  be  thoroughly 
appreciated  by  the  folks  in  the  studio. 


I was  especially  pleased  at  the  interest  ex- 
hibited by  the  stars.  They  plied  us  with  ques- 
tions and  listened  attentively  as  we  told  them 
of  the  roles  in  which  our  patrons  preferred  to 
see  them  and  they  begged  for  any  suggestions 
we  might  have  for  their  future  appearances. 

We  obtained  many  interesting  insights  into 
the  mechanical  end  of  the  production  of  our 
photoplays.  Of  the  detail — the  painstaking 
detail — with  which  the  most  unimportant 
scenes  are  shot;  of  the  magnitude  of  some  of 
the  sets  and  of  the  genuine  labor  involved  in 
the  shooting  of  the  average  photoplay. 

We  found  Hollywood  just  an  average  city 
of  many  mammoth  factories  where  day  after 
day  hundreds  of  laboring  people  put  in  many, 
long,  weary  hours,  grinding  out  a product  that 
influences  the  world.  There  is  more  business 
in  Hollywood  than  there  is  pleasure  and  most 
of  the  nights  the  people  of  the  studios  drop 
into  their  beds  along  about  ten,  too  weary  of 
mind  and  body  to  think  of  stepping  out. 
Naturally  they  have  their  gay  times,  but  for 
the  most  part  it  is  work  all  day  and  rest  all 
night.  After  eight  or  ten  tedious  hours  in  the 


studio  or  on  location,  under  the  glare  of  the 
hot  lights,  repeating  scene  after  scene  under 
the  direction  of  a hard  taskmaster,  the  studio 
people  are  too  tired  for  the  “ gay  parties  ” of 
which  we  read. 

Among  the  studio  people  there  is  great  urge 
for  the  betterment  of  photoplays — wherever 
you  go  and  whoever  you  meet,  sooner  or  later, 
the  talk  will  turn  into  the  more  serious  channel 
of  the  future;  the  responsibility  that  rests  on 
every  one  in  the  industry;  the  plans  and  the 
dreams  for  the  coming  productions. 

And  so  I have  come  back  to  the  Des  Moines 
Theatre,  after  my  week,  ready  to  do  my  utmost 
at  this  end  of  the  road  to  fulfill  the  hopes  of 
the  folks  out  there  in  the  studio.  And  as  I 
work,  I know  they  are  working,  too,  and  be- 
cause of  this  knowledge  of  cooperation  I am 
looking  forward  to  a new  and  greater  success. 

It’s  a great  game — this  business  of  enter- 
taining the  world  in  your  theatre!  But,  know- 
ing the  people  behind  you ; knowing  their  de- 
termination and  their  ability  and  knowing  how 
much  vour  success  means  to  them,  vou  can’t 
fail! 


ft 


Review  of  “ Shall  the  Movies  be  Censored ?” 


Ur^*  HALL  the  Movies  Be  Censored?,  a 
W pamplet  published  by  the  Cleveland 
U chamber  of  Commerce,  proves  to  be 
bv  far  the  most  interesting  exposition  ot 
censorship,  pro  and  con,  that  we  have  read  thus 
far.  Its  origin  is  briefly  this:  In  the  sprint, 

of  1921,  A.  T.  Hills,  appointed  by  the  Chamber 
to  confer  with  other  organizations  on  ways  to 
improve  “the  tone  of  motion  pictures  then 
bein-  shown  in  Cleveland,”  made  a report  ot 
his  observations  to  the  Chamber.  Ilns  report 
the  Chamber  handed  over  to  its  Municipal 
Committee  with  a request  that  the  committee 
make  a study  of  censorship,  ^ committee 
did  so,  and  its  final  report,  submitted  to  the 
Chamber  a few  weeks  ago,  is  embodied  in  tins 

1 *Not  onlv  its  findings  but  also  its  conclusions 
are  presented  in  the  report  “Some  sort  of 
regulation  should  be  retained,  at  least  tor  the 
present  . . . this  function  of  regulation 
could  best  be  exercised  by  the  Federal  govern- 
ment.” Thus,  the  committee  states  its  conclu- 
sions Thirteen  committeemen  concur  m this 
verdict;  four  dissent,  rejecting  legalized  cen- 
sorship in  any  form. 

In  its  studv  of  sources,  the  committee  ex- 
amined some  fifty-five  official  reports,  magazine 
articles,  organizational  pamplets  and  bulletins, 
letters  from  prominent  people,  and  various 
other  documentary  data— all  bearing  on  m 
subject  of  censorship.  Besides,  eight  speak  s 

four  advocating  and  four  condemning 

censorship— were  given  hearings.  These  men 
bv  virtue  of  experience  and  office  were  well 
qualified  to  argue  their  respective  sides  Un 
such  written  and  oral  records  it  based  the 
committee’s  report — and  likewise  its  conclu- 
sions as  stated  above. 

The  report  states  the  case  for  and  a ainst 
censorship,  comprehensively  and  impartially. 
The  case  for  censorship  stands  as  inflows: 

(1).  Rapid  growth  of  Industry  demands 

drastic  control. 


By  E.  F.  Supple 

(2) .  Juvenile  delinquency  is  directly  trace- 
able to  screen. 

(3) .  Censorship  where  already  enforced  is 
good  as  deterrent  on  those  producers  who 
would  otherwise  foist  unclean  film  on  the 
public. 

(4) .  Opponents,  by  proposing  remedies 
other  than  censorship,  impliedly  acknowledge 
need  for  some  kind  of  regulation. 

(5) .  Screen  stories  contrast  good  with  the 
bad.  But  the  public,  through  the  censors — and 
not  the  producer,  who  is  an  interested  party — 
should  determine  how  much  bad  should  go  into 
a film. 

(6) .  The  prevalence  of  sex  themes  in 
pictures,  and — allied  with  this — the  elabora- 
tion of  the  sex  appeal  to  an  extreme  so  as  to 
make  for  success  at  the  box-office. 

Thus  rests  the  case  for  censorship.  Now  for 
the  counts  against,  as  recorded  in  the  report : 

(1) .  Censorship  is  unconstitutional,  freedom 
of  speech  and  press  being  guaranteed  in  “ The 
Constitution  of  the  United  States." 

(2) .  Proponents  often  fail  to  distinguish  be- 
tween bad  taste  and  bad  morals. 

(3) .  Is  un-American  and  a fore-runner  of 
stage  and  press  censorship  with  resultant 
abuses  made  possible  at  hands  of  machine 
politicians. 

(4) .  Public  is  free  to  choose  its  plays  and 
literature.  Why  not  its  pictures? 

(5) .  Mind  of  professional  censor,  predis- 
posed to  ferret  out  evil,  finds  it  where  it  does 
not  exist  in  many  cases. 

(6) .  Censors  must  “censor”  or  their  jobs 
will  be  abolished. 

(7) .  Laws  already  on  the  statute  books  are 
sufficient  to  provide  protection  against  the 
salacious  and  unclean. 

(8) .  Pictures  of  past  few  months  show  im- 
provement. “The  situation  is  righting  itself." 
This  is  obvious  when  comparison  is  made  with 
lower  types  of  production  of  a couple  of  years 
ago  which  were  due  “to  the  inevitable  backwash 


of  war.” 

(9) .  The  press  everywhere  has  declared/ 
against  censorship  editorially. 

(10) .  A censor  board,  in  the  final  analysis, I 
is  not  “a  cross-section  of  public  opinion” — asl 
is  claimed — but  an  embodiment  of  personal  j 
opinions.  Disparity  of  rulings  prove  this. 

(11) .  Pictures  can  not  be  reduced  to  the 
child  level  of  intelligence  as  85  per  cent  of 
the  patronage  is  adult.  Yet  such  is  the  aim  of  I 
many  censorship  advocates  while  practically  all  !! 
censorship  proponents  base  their  arguments  on  j 
harm  done  to  the  child  and  the  adolescent. 

And  so  rests  the  case  against  censorship. 

Our  own  opinion  concurs  with  the  four  dis-1 
senting  committeemen.  We  believe  that  the! 
evidence  against  censorship  far  outweighs — on  I 
the  face  of  the  record — that  in  its  favor.  I 
Space  does  not  permit  a detailed  refutation,  j 
but  we  would  call  attention  especially  to  the! 
“pro”  argument  advanced  under  Number  Five. 
Herein  the  proponents  say  the  public  should  I 
determine  the  bad  that  goes  into  a film  story. 
But  that  is  exactly  the  contention  of  the  oppo- 
nents of  censorship  everywhere — the  public  I 
should  be  the  one  to  determine,  and  not  a 
politically)  appointed  censorship  commission. 

What  has  the  Cleveland  Chamber  of  Com- 1 
merce  to  say  concerning  the  report  and  con- 
clusions of  its  Municipal  Committee  ? The 
president  and  secretary  of  the  Board  of 
Directors  give  the  answer,  with  their  eyes  on 
Will  Hays  and  the  Motion  Picture  Producers 
and  Distributors  of  America.  They  say: 

“The  pictures  which  are  being  produced  this] 
summer  will  be  released  in  the  autumn ; the 
people  will  be  able  to  judge  at  that  time 
whether  the  efforts  of  the  organization  have 
been  successful.  For  that  reason,  further  con- 
sideration of  this  report  is  postponed." 

And  we  feel  their  words  are  being  quietly 
repeated  by  plain  citizens  this  wide  country 
over. 


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1125 


September  2 , 1922 


Far  East  Exhibitors  Are  Having  Troubles 

Utility  Corporation  Secretary  Tells  Of  Conditions 
In  China , Japan  and  Philippines 


TT  ENNETH  McGAFFEY,  secretary  of 
14  the  Motion  Picture  Utility  Corporation 
of  San  Francisco,  has  just  returned  to 
hat  city  from  a five  months’  trip  through 
he  Orient  in  the  interest  of  his  company, 
irranging  to  make  productions  there  this 
vinter. 

According  to  McGaffey  the  exhibitors  of  the 
Par  East  countries  are  now  having  their 
roubles. 

“ The  rainy  season  in  the  Philippines  causes 
m annual  slump  in  business  at  this  time,” 
le  writes.  “ This  slump  is  expected  and 
igured  on  both  by  the  distributor  and  the 
ixhibitor.  But  there  has  been  an  additional 
dump  the  past  year,  owing  to  financial  depres- 
sion, and  in  the  Provinces  business  is  very 
)ad. 

‘ In  China  the  war  is  raising  hob  with  the 
theatres  in  Canton  and  Tiensien.  This  is  no 
comic  opera  conflict,  but  three  hundred  thou- 
sand fully  equipped  men  in  the  field.  The 
exhibitors  simply  have  to  shut  up  shop  in 
the  provinces  where  the  fighting  occurs.  If 
one  side  wins  the  money  they  take  in  is  all 
right.  If  the  other  side  happens  to  come  out 
ahead  the  other  money  makes  fine  cigar 
lighters.  There  are  only  about  fifty  theatres 
in  all  of  China  and  these  along  the  coast. 
So  it  does  not  take  much  to  put  a crimp  in 
the  exhibition  game  in  Quaint  Cathay. 


“In  Japan  the  picture  business  is  much, 
better.  The  craving  for  serials  is  on  the 
wane,  and  the  feature  coming  into  its  own, 
but  the  Japanese  exhibitors  are  hurting  them- 
selves by  giving  too  long  a program.  The 
usual  show  consists  of  an  American  feature, 
a Japanese  feature,  an  American  comedy  and 
a Japanese  comedy  or  two,  or  three  reels  of 
short  subjects.  One  theatre  in  Tokyo  was 
showing  four  feature  pictures  as  one  pro- 
gram. When  they  are  shy  of  a feature  they 
run  two  parts  of  a serial.  One  company  is 
making  Japanese  features  for  home  consump- 
tion only. 

“ They  turn  out  about  three  five-reelers  a 
month,  with  one  company  working,  and  they 
look  it.  One  firm  is  getting  ready  to  photo- 
graph a number  of  one-reel  stories  based  on 
the  old  Japanese  fairy  tales,  and  as  this  is 
being  handled  by  Japanese  trained  in  Amer- 
ican studios  it  is  expected  that  some  of  them 
will  be  acceptable  for  foreign  consumption,  as 
the  settings  of  the  old  temples  and  gardens 
are  wonderfully  beautiful. 

“ I was  in  Tokyo  when  Sessue  Hayakawa 
and  his  wife,  Yuru  Aoki,  arrived  for  the  first 
visiWto  their  native  land  in  many  years. 
Hayakawa  was  received  with  an  ovation  that 
is  generally  only  given  a victorious  general 
returning  from  the  wars.  In  his  home  town 


a huge  welcome  arch  was  erected  and  the 
Tokyo  crowds  lined  the  streets  and  cheered 
as  he  was  escorted  to  the  hotel.  The  story 
that  he  was  unpopular  over  there  is  erroneous. 
A number  of  the  local  film  publications  de- 
voted an  entire  issue  to  him  and  the  post 
cards  of  photographs  of  his  arrival  are  for 
sale  all  over  Japan. 

“ On  the  pirating  charge  George  Mooser, 
of  United  Artists,  is  going  after  all  users  of 
duped  film  tooth  and  nail,  and  has  stopped 
the  showing  of  pirated  copies  of  several  of 
his  firm’s  pictures. 

“ The  only  other  American  film  represen- 
tatives I met  over  there  were  Hugo  Amberg, 
Far  East  representative,  and  Edward  B.  Rowe, 
Tokyo  branch  manager  for  Universal,  although 
Tom  Cochran  was  on  his  way  over  for  Famous 
Players. 

“ Down  in  the  Strait  Settlements  conditions 
are  better.  Java,  Borneo  and  India  are  now 
a good  market  for  serials,  although  quite  a 
few  people  have  left  the  serial  theatre  and 
gone  over  to  the  feature.  Most  of  the 
Orientals  like  animal  serials.  The  Chinese 
can  get  more  kick  out  of  seeing  a lion  or 
tiger  get  after  a blonde  motion  picture  actress 
tran  anything  in  the  world.  ‘ Tarzan  of  the 
Apes’  made  a big  hit  over  there.” 


Rumor  Splits  Von  Stroheim  And  Universal 

Report  Says  “Merry  Go  Round ” Will  Be  Produced 
Under  Some  Other  Director 


WEST  COAST  film  circles  are  stirred 
by  the  persistent  rumor  that  Eric 
Yon  Stroheim  is  through  at  Universal 
City  and  in  consequence,  “ Merry  Go  Round,” 
which  he  has  been  planning  and  for  which 
the  cast  has  been  selected  and  the  sets  built, 
will  go  into  production  with  another  director. 

A break  between  Von  Stroheim  and  Uni- 
versal immediately  after  “Foolish  Wives” 
was  completed  would  not  have  been  surpris- 
ing and  was  even  anticipated,  since  it  was 
no  secret  that  many  of  the  “ U ” officials, 
including  Carl  Laemmle,  president  of  the  con- 
cern, were  disgruntled  over  the  picture’s 
enormous  cost  and  the  high  hand  which  their 
employee  had  exercised  in  connection  with 
the  production  of  the  feature.  Even  after 
the  picture  had  been  cut  and  titled  and  was 
being  given  its  premiere  at  the  Central  theatre, 
New  York,  there  were  rumors  of  friction. 

Yon  Stroheim  quarreled  with  anyone  who 
suggested  editing  the  film  to  even  a prodigal 
feature  length,  and  was  particularly  bitter 
over  deletions  that  were  made  in  anticipation 
of  censorship  objection.  However,  when 
“Foolish  Wives”  began  to  prove  that  even 
with  its  million  dollar  expense  sheet,  it  would 
still  get  off  the  nut,  matters  quieted  down  and 
Von  Stroheim  went  back  to  the  coast  to  plan 
a successor  to  his  most  ambitious  production. 

What  happened  thereafter  up  until  the  past 
week  is  a matter  of  trade  history.  Von  Stro- 
heim wrote  another  story,  with  its  locale  in 
Europe,  as  have  been  all  of  his  pictures, 
planned  the  sets,  started  the  Universal  studio 
force  at  work  building  them,  selected  the 


players  he  desired  for  the  long  cast,  and  was 
all  ready  to  start  shooting.  Even  the  title 
of  the  production,  “ Merry  Go  Round,”  had 
been  selected. 

What  has  caused  the  split,  if  one  has 
occurred,  is  only  a matter  of  conjecture.  At 
this  writing  Von  Stroheim  is  silent  on  the 
subject,  and  no  announcement  is  forthcoming 
from  Universal,  either  at  Universal  City  or 
the  New  York  office. 

R.  H.  Cochrane,  vice  president  of  the  Uni- 
versal, when  asked  concerning  the  rumor,  said: 
“ We  have  heard  nothing  here  in  the  home 
office  about  Von  Stroheim  quitting.  So  far 
as  we  know  here  everything  is  quiet  and 
serene  regarding  Von  Stroheim.  His  big  sets 
are  well  along  and  the  cast  is  engaged.” 

Von  Stroheim’s  career  has  been  spectaculai 
and  enviable  from  the  standpoint  of  his  suc- 
cess as  both  a direcctor  and  actor.  He  first 
made  a name  for  himself  as  an  actor,  playing 
various  peculiar  roles  for  which  he  was  a type 
under  a number  of  directors  and  on  several 
lots. 

It  was  in  the  early  days  of  Triangle  that 
Yon  Stroheim  began  to  attract  attention. 
Norma  Talmadge  was  making  a picture  at  the 
Ince  studio,  Culver  City.  There  was  a small 
role  calling  for  a type  to  play  a scandal  mon- 
gering  newspaper  reporter.  Von  Stroheim, 
at  that  time  not  even  rated  as  an  extra  but 
employed  at  the  studio  in  a menial  capacity, 
was  pressed  into  service.  He  ran  away  with 
the  scene,  and  both  press  and  public  gave  him 
generous  recognition.  Soon  after  he  appeared 


in  other  similar  roles,  always  scoring  as  a dis- 
tinctive personality. 

When  the  United  States  entered  the  war 
against  Germany,  Von  Stroheim’s  position, 
because  of  his  nationality,  Prussian,  became 
difficult.  He  dropped  from  sight  for  a time, 
but  finally  landed  with  Universal  as  a player. 
Here  he  progressed  in  technical  knowledge 
until  his  ability  was  freely  admitted. 

However,  Von  Stroheim’s  ambitions  were 
not  to  be  appeased  by  success  as  an  actor. 
Soon  he  had  convinced  Carl  Laemmle  that  he 
possessed  ability  as  a director  and  was  given 
his  chance.  The  result  of  this  venture  was 
“ Blind  Husbands,”  a picture  that  brought 
forth  unlimited  praise  from  the  critics  and 
labeled  him  as  a genius. 

With  “ Blind  Husbands  ” a hit,  Von  Stro- 
heim started  work  on  another  picture.  This 
production,  too,  was  successful,  and  then 
came  “ Foolish  Wives.” 

What  the  latter  production  cost,  the  time 
it  consumed  in  filming  and  its  more  recent 
history,  is  a matter  with  which  every  exhib- 
itor is  familiar. 

If  Von  Stroheim  is  done  at  Universal  City, 
his  future  affiliations,  and  he  most  certainly 
will  be  sure  of  a berth  in  the  industry,  will 
be  a matter  of  no  small  importance.  No  mat- 
ter what  rumors  of  temperamental  genius,  of 
wasteful  extravagance,  of  ungovernable  ten- 
dencies, have  been  heard,  there  will  be  those 
who  will  desire  his  services.  Genius  is  not  to 
be  denied,  and  Von  Stroheim  is  one  at  making 
a certain  type  of  picture  and  playing  a cer- 
tain type  of  part. 


1126 


Small  Town  Exhibitor  Gives  Views 

Discusses  Problems  Confronting  Picture 
Game  And  Offers  Cures  For  Them 


LH.  KLOCK.  Manager  of  the  Arcadia 
Theatre  Company  of  Wellsboro, 
• Penn.,  lias  considerable  to  say  regard- 
ing the  picture  business  at  present,  as  a result 
of  the  invitation  of  Motion  Picture  News 
for  opinions  on  remarks  recently  made  by 
J.  D.  Williams. 

The  following  was  received  from  Manager 
Kloek : 

“ As  you  invite  exhibitors  opinions  regard- 
ing Mr.  J.  D.  Williams’  remarks  relative  to 
the  picture  business  at  present,  we  venture  to 
state  some  of  the  thoughts  in  the  mind  of  an 
exhibitor  in  a small  country  town. 

“ The  depression  which  lias  been  general  in 
all  lines  of  business  for  many  months  natur- 
ally is  noticeable  in  the  receipts  at  the  box 
office  the  same  as  in  the  receipts  of  the  depart- 
ment store  or  any  other  line  of  business. 
People  do  not  have  the  money  to  spend  as 
lavishly  as  they  did  two  years  ago.  When 
they  make  purchases  they  watch  the  prices 
closely, — they  are  looking  for  bargains.  In 
the  picture  business  they  are  picking  their 
entertainment, — they  go  to  see  the  picture  that 
they  think  will  please  them.  There  are  of 
course  other  influencing  conditions,  such  as 
good  music,  modern  theatre  equipment  which 
includes  comfort,  that  tends  to  draw  them  to 
certain  theatres,  but  the  picture  is  THE  thing 
they  want  most. 

“ In  nearly  every  line  of  business  whether 
it  be  manufacturer,  jobber  or  retailer,  inven- 
tories have  been  reduced  with  the  lead  pencil, 
— they  have  reduced  their  prices  and  taken 
their  losses.  This  was  imperative  in  many 
instances  or  ruin  would  have  surely  over- 
taken them.  The  public  demanded  cheaper 
prices,  or  better  goods  at  the  same  prices. 
Admission  prices  can  not  be  materially  re- 
duced in  the  modem  picture  theatre  owing 
to  the  necessary  overhead,  and  I doubt  very 
much  that  it  would  help  business  to  any  extent 
to  reduce  prices  if  we  could. 

“ Now  the  thought  arises : have  the  pro- 
ducers and  distributors  reduced  their  inven- 
tories? Why  not  throw  away  much  of  the 
‘ junk  ’ that  has  been  hurting  business 
directly?  Take  their  losses  now  and  get  on 


firmer  ground.  Release  only  pictures  that  are 
box  office  winners.  In  so  doing  they  would 
certainly  win  the  confidence  and  esteem  of 
the  exhibitor  who  would  certainly  reciprocate 
when  opportunity  permitted.  Don’t  be  in  the 
class  with  the  landlord, — keep  the  prices  up 
on  undesirable  properties.  ‘ Can  ’ the  junk. 

“ Mr.  Williams  wisely  states  that  fewer 
and  better  pictures  are  necessary.  That  the 
number  of  box  office  knockouts  are  limited 
we  all  admit.  Then,  we  would  like  to  ask,  why 
arrange  to  make  60-70  the  coming  season? 
Why  does  Paramount  release  41  in  six 
months?  How  many  will  really  be  winners 
for  the  exhibitor?  With  the  at  figures  in  mind 
there  seems  to  be  no  relief  in  sight.  The 
exhibitor  who  knows  his  audience  can  already 
count  the  small  number  of  the  releases  an- 
nounced that  will  pull  good  at  his  house. 
There  is  certainly  lots  of  room  for  good  at- 
tractions but  no  room  for  the  stereotjqped 
class  of  pictures  which  are  being  announced 
and  heralded  at  present  by  some  of  the  best 
producers  and  distributors  in  the  country. 
Make  better  pictures  and  release  only  good 
pictures  and  conditions  will  improve  at 
once.” 


Accessories  Concern  to 
Start  on  Coast 

Sol  Lesser,  with  his  associates,  Mike  Rosen- 
berg and  Irving  M.  Lesser,  of  Principal  Pic- 
tures Corporation,  and  with  the  aid  of  his 
West  Coast  associates,  A.  L.  and  M.  Gore 
and  Adolph  Ramish,  has  launched  a project 
whereby  accessories  pertaining  to  the  exploita- 
tion and  better  showing  of  motion  pictures 
will  be  manufactured  and  sold  to  exchange 
centers  and  exhibitors  the  world  over. 

It  is  the  plan  of  Mr.  Lesser  and  associates 
to  erect  a building  in  Los  Angeles  in  the  indus- 
trial section  of  the  city.  In  this  edifice  will 
be  installed  machinery  and  workmen  who  will 
create  and  turn  out  every  available  accessory 
that  the  film  executives  deem  worthy  of 
exploiting  a photoplay. 


Manitoba  Exhibitors  Association  President 
Tells  of  Great  Britain  Conditions 

CONDITIONS  existing  in  the  moving  picture  business  in  Great  Britain,  as 
viewed  by  a Canadian,  have  been  described  by  R.  Kershaw  of  Winnipeg, 
Manitoba,  president  of  the  Motion  Picture  Exhibitors’  Association,  Mani- 
toba, who  returned  recently  from  a three  months’  visit  in  the  British  Isles.  Mr. 
Kershaw,  who  is  one  of  the  leaders  in  the  moving  picture  theatre  business  in  the 
Dominion,  was  given  an  enthusiastic  welcome  at  the  weekly  luncheon  of  the  Mani- 
toba association  in  Manitoba  Hall,  Winnipeg,  on  Thursday,  August  17. 

According  to  Mr.  Kershaw,  England  is  seriously  bent  on  rehabilitation  and 
everybody  and  everything  is  freely  taxed.  The  English  theatres,  particularly,  are 
under  a very  heavy  tax  burden.  The  presentation  of  pictures  in  England  was  on  a 
par  with  that  found  in  most  theatres  in  the  Dominion,  he  declared,  but  the  pro- 
jection does  not  measure  up  to  the  standard  in  Canada  or  the  United  States,  he 
believed.  One  fault,  he  pointed  out,  was  due  to  smoke,  many  of  the  English 
exhibitors  permitting  patrons  to  smoke  at  will. 

Mr.  Kershaw  attended  the  banquet  in  London  in  honor  of  William  Fox  at 
which  $25,000  was  raised  for  the  purpose  of  fighting  heavy  taxation  on  theatres  and 
pictures. 

The  association  members  took  steps  at  the  luncheon  in  Winnipeg  to  tighten  up 
on  circuses  and  traveling  carnivals  which  have  been  eating  into  the  moving  pic- 
ture theatre  business  in  Winnpeg  to  a considerable  extent.  A committee  represent- 
ing the  association  was  appointed  to  negotiate  with  Manitoba  municipalities  with 
a view  to  securing  restrictive  legislation  against  a certain  class  of  carnivals  that 
remain  in  a community  a week  at  a time. 


Motion  Picture  News 


Prime  Minister  Last  Word 
in  Censors 

THE  Prime  Minister  of  Australia  is 
now  the  court  of  last  appeal  on  all 
questions  of  motion  picture  censor- 
ship in  the  operation  there  of  a Parlia- 
mentary Censor  Board,  according  to 
word  just  received  by  Thomas  H.  Ince 
from  Australasian  Films,  Ltd. 

Here  is  the  Parliamentary  censorship 
chain: 

Censor  Board,  controlled  by  Act  of 
Parliament,  does  not  permit  film  importer 
to  take  film  out  of  customs  until  duty 
has  been  paid. 

Customs  duty  cannot  be  paid  until  film 
has  passed  the  Censor  Board. 

If  the  Censor  Board  rejects  the  film, 
the  importer  cannot  get  it  out  of  customs 
to  show  members  of  Parliament  and  rep- 
resentative citizens  without  an  appeal  to 
the  Minister  in  Parliament  for  Customs. 

If  the  Customs  Minister  fails,  then  comes  1 
the  Prime  Minister. 

Georgia  Censorship  Failure, 
Clubwoman  Says 

Mrs.  Alonzo  Richardson,  chairman  of  the  • 
department  of  citizenship  of  the  Georgia  Fed-  - 
erated  Women’s  Clubs,  has  issued  the  follow- 
ing with  regard  to  the  failure  of  censorship  • 
in  those  states  where  it  is  now  in  operation : - 
“ As  Chairman  of  the  Department  of  Citi-  s 
zenship^  of  the  Georgia  Federation  of  : 
A omen  s Clubs,  as  a member  of  the  Advisory 
Committee  of  the  ^National  Hoard  of  Review 
of  Motion  Pictures,  and  as  a member  of  the 
Better  Films  Committee  of  Atlanta,  I feel  that  * 
I can  legitimately  present  to  you,  as  a legis-  1 
lative  official  of  the  State  of  Georgia,  the  true 
attitude  of  the  Women’s  Clubs  of  this  state 
and  the  opinions  of  that  ever  increasing  num- 
ber of  men  and  women  now  working  in 
several  cities  in  Georgia  for  the  betterment  of 
motion  pictures. 

“After  making  a thorough  study  of  the 
operation  of  state  censorship  in  Ohio,  Penn- 
sylvania, New  \ork,  Maryland  and  Kansas,, 
the  only  states  in  which  it  exists,  we  have  :’ 
become  convinced  that  this  form  of  regulation  ' 
cannot  help  the  situation  and  that  it  has  s 
proven  a failure  in  these  states,  so  far  as  the  1 
betterment  of  pictures  is  concerned.  At  the 
recent  convention  in  Chautauqua,  N.  Y.,  many 
women  from  these  states  assured  us  of  this  1 
fact. 

“Yours  very  truly, 

(Signed)  “ Mrs.  Alonzo  Richardson, 
“Department  Citizenship,  Georgia  Federa-  ' 
tion  Women’s  Clubs.” 

Harmony  Body  to  Meet  at 
Kansas  City 

The  beginning  of  a reign  of  prosperity  and 
harmony  in  W estern  Missouri,  it  is  believed, 
will  be  marked  by  the  first  meeting  of  the 
Joint  Board  of  Arbitration,  formed  recently 
at  Kansas  City  by  the  M.  P.  T.  O.  Missouri, 
which  is  scheduled  to  be  held  at  the  Hotel 
Baltimore,  Kansas  City,  next  Tuesday,  and 
for  which  much  preparation  has  been  made. 

Scores  of  letters  of  congratulation,  inquiry 
and  commendation  have  been  received  by  Sec- 
retary Lawrence  E.  Goldman  of  the  M.  P. 

T.  O.  Missouri  since  the  formation  of  the  new 
body.  That  a similar  organization  will  be 
formed  in  the  St.  Louis  district  is  virtually 
a certainty,  while  Kansas,  Oklahoma  and 
Iowa  are  contemplating  the  adoption  of  the 
plan,  under  which  a decision  by  the  board 
is  final  and  must  be  obeved. 

J ! fife 


I • 


September  2,  1922 


112? 


Allen  Theatres  Seek  Time 
Extension 

Announcement  was  made  at  Toronto, 
Ontario,  on  August  18,  by  G.  T.  Clarkson, 
ifficial  receiver  and  assignee  for  Allen 
Theatres,  Limited,  Toronto,  that  an  applica- 
tion had  been  placed  before  the  judge  in 
bankruptcy  at  Osgoode  Hall,  Toronto,  for  an 
extension  over  several  years  to  enable  Allen 
Theatres,  Limited,  to  attempt  a recovery  in- 
stead of  being  compelled  to  sell  to  another  cor- 
ooration. 

. Clarkson  admitted,  however,  that  there  was 
some  objection  on  the  part  of  a number  of 
minority  shareholders  of  the  bankrupt  com- 
pany to  an  extension  being  granted  although 
;he  principal  creditors  favored  an  extension. 

The  matter  is  before  the  judge  in  bank- 
suptcy  who  will  decide  whether  the  extension 
,vill  be  officially  confirmed  or  the  assets  of  the 
Allen  company  be  sold  to  the  other  corpora- 
;ion. 

A committee  comprising  five  representa- 
tives of  creditor  firms  was  named,  it  was  an- 
nounced, to  manage  the  estate  of  Allen 
Theatres,  Limited,  if  the  court  will  now  set 
aside  the  bankruptcy  order.  The  committee 
is  composed  of  R.  J.  Bulkeley  of  Cleveland, 
Ohio;  M.  H.  Ludwig,  K.  C.,  Toronto;  G.  F. 
Perkins  of  the  Perkins  Electric  Company, 
Montreal;  M.  J.  Goldring  of  the  Robert 
Simpson  Company,  Toronto,  and  Lee  A. 
Kelly,  a lawyer  of  Ottawa,  Ontario. 

According  to  one  Allen  Theatre  official,  the 
nove  by  the  creditors  to  seek  the  setting  aside 
if  the  receiving  order  of  the  court  marks  the 
beginning  of  the  end  of  difficulties  for  the 
Allen  company. 


Music  Questionnaire  Is 
Sent  Exhibitors 

The  Motion  Picture  Theatre  Owners  of 
America  have  sent  a questionnaire  to  exhib- 
tors  in  which  their  cooperation  is  urged  in 
he  use  of  non-taxable  music.  The  status  of 
he  house  with  regard  to  the  musical  situation 
s requested  as  well  as  the  kind  of  music 
•equired. 

The  association  is  asking  exhibitors  to 
looperate  with  local  music  dealers  in  popu- 
arizing  license  free  compositions  and  popular 
lumbers.  The  music  department  is  in  a posi- 
ion  to  supply  lists,  catalogues,  professional 
lopies  and  orchestrations  of  music  carrying 
10  tax  or  license  fee. 


Censor  Believes  Censorship 
Will  Not  Work 

((rT  is  the  opinion  of  iny  wife,  a mo- 
I tion  picture  censor  in  Illinois,  as 
■*"well  as  myself,  that  it  is  doubtful  if 
censorship  of  movies  will  ever  be  effec- 
tive.” 

This  is  a declaration  made  by  Alhert 
D.  Albert,  noted  publicist,  in  the  course 
of  an  address  delivered  from  a Chautau- 
qua platform  at  Cedar  Point,  O.,  Lake 
Erie  summering  place,  according  to  in- 
formation received  by  Associated  First 
National  Pictures,  Inc.,  from  one  of  its 
correspondents. 

Albert,  former  newspaper  editor,  is  one 
of  the  leading  moral  uplift  workers  in 
Illinois  and  a member  of  various  organi- 
zations striving  for  higher  standards  of 
morality. 


MOTION  PICTURE 

NEWS 

William  A.  Johnston,  Pres.  & Editor 
E.  Kendall  Gillett,  Treasurer 
J.  S.  Dickerson,  Managing  Editor 
Fred.  J.  Beecroft,  Adv.  Mgr. 

Published  on  Friday  every  week  by 
MOTION  PICTURE  NEWS,  Inc., 

729  Seventh  Ave.,  New  York,  N.  Y.  ’Phone  9360  Bryant 


Chicago  Representative,  L.  H.  Mason,  752  South 
Wabash  Avenue;  ’Phone  Harrison  7667.  Los  Angeles 
Representative,  J.  C.  Jessen,  Room  616  Security 
Building,  Hollywood  Boulevard,  Hollywood,  Cat; 
’Phone  Hollywood  3568.  Subscription  S3  a year, 
postpaid,  in  United  States,  Mexico,  Hawaii,  Porto 
Rico  and  Philippine  Islands.  Canada,  $5.  Foreign, 
$8,  N.  B. — No  agent  is  authorized  to  take  subscrip- 
tions for  Motion  Picture  News  at  less  than  these 
rates.  Have  the  agent  who  takes  your  subscription 
show  his  credentials  and  coupon  book.  Western 
Union  registered  cable  address  is  “ Picknews,”  New 
York. 

Copyright,  1922,  by  Motion  Picture  News,  Inc. 

Paramount  Pep  Club  to 
Have  Outing 

The  members  of  the  Paramount  Pep  Club, 
the  social  organization  of  the  employees  of  the 
Paramount  home  office,  will  hold  their  second 
annual  outing  at  Asbury  Park,  N.  J.,  Septem- 
ber 16.  A special  boat  will  take  the  party  in 
the  morning  to  Atlantic  Highlands,  and  from 
there  a special  train  will  be  run  to  Asbury 
Park.  The  return  trip  will  be  made  in  the 
evening  by  special  train. 

During  the  afternoon  the  final  round  of  the 
golf  tournament,  the  preliminaries  of  which 
were  played  at  Adolph  Zukor’s  farm  early  this 
summer,  will  be  staged  on  one  of  the  local 
courses.  Those  who  will  compete  are  Adolph 
Zukor,  Eugene  Zukor,  E.  E.  Shauer,  S.  R. 
Kent,  John  C.  Flinn,  A.  M.  Botsford,  Oscar 
Morgan  and  Frank  V.  Chamberlin. 

Personal  Representative 
Named  for  Godsol 

James  R.  Grainger,  has  been  made  personal 
representative  of  F.  J.  Godsol  in  the  Sales  De- 
partment of  Goldwyn  Distributing  Corpora- 
tion of  which  Mr.  Godsol  is  president.  Last 
Saturday,  Grainger  started  on  a tour  which 
will  take  him  to  every  important  picture  center 
in  the  country. 

For  the  past  four  years,  Grainger  has  been 
General  Representative  for  Marshall  Neilan, 
who  is  now  making  pictures  in  association 
with  Goldwyn. 


Correction  in  Review  of 
“Heart’ s Haven  ” 

By  an  oversight  a statement  properly  be- 
longing to  the  review  of  Fox’s  “ The  New 
Teacher  ” — page  789,  issue  of  August  12th — - 
appeared  in  the  criticism  of  Benjamin  B. 
Hampton’s  “ Heart’s  Haven.”  The  statement 
which  should  be  read  in  connection  with  “ The 
New  Teacher  ” and  not  the  Hampton-Hodkin- 
son  subject  is  as  follows: 

“ Otto  Hoffman,  as  a hypochondriac,  fur- 
nishes the  other  jarring  note.  The  other 
players  are  adequate.” 

In  the  list  of  . the  cast  the  name  of  Otto 
Hoffman  is  correctly  placed  in  the  review  of 
“ The  New  Teacher.” 


Washington  Film  Board  of 
Trade  Elects  Officers 

The  Film  Board  of  Trade  at  Washington, 

D.  C.,  have  elected  new  officers,  and  an  an- 
nouncement just  issued  heralds  important 
changes  in  policy  to  be  made  effective  as  soon 
as  possible. 

R.  Clinton  Robin,  Pathe,  was  unanimously 
elected  president.  The  other  officers  elected 
were,  Walter  Price,  Goldwyn,  vice-president; 
Eugene  Wilson,  Vitagraph,  treasurer;  and  C. 
M.  Thomas,  Strand  Film,  secretary.  It  was 
also  voted  to  continue  the  services  of  Charles 

E.  Wagner  as  corresponding  secretary. 

Co-operation  as  espoused  by  Will  Hays 

and  the  Motion  Picture  Producers  and  Dis- 
tributors of  America,  Inc.,  will  form  the  basis 
of  the  new  policies  to  be  enacted  by  the 
W ashington  Board  of  Trade,  it  is  announced. 
Harmony  between  exhibitors  and  exchanges 
in  this  territory  is  to  be  sought  for  primarily, 
and  the  first  step  iii  this  direction  is  the  estab- 
lishment of  a Grievance  Committee  which  will 
comprise  three  exchange  representatives  and 
three  exhibitors.  Of  the  exhibitor  members, 
one  is  to  be  appointed  by  the  Virginia  Ex- 
hibitors League,  one  by  the  Maryland  Ex- 
hibitors League  and  one  by  the  exhibitors  of 
the  District  of  Columbia.  The  exchanges  will 
be  represented  on  this  committee  by  Clinton 
Robin,  Pathe;  Joseph  S.  Hebrew,  Fox;  and 
C.  M.  Thomas,  of  the  Strand  Film. 


Universal  N.  J.  Studio 
for  Auction 

The  contents  of  Universal’s  Coytesville, 
N.  J.,  studio  are  to  be  auctioned  off  September 
14.  The  auction,  to  be  conducted  by  J.  Mott 
Allaire,  will  be  held  at  the  studio,  on  Lemoyne 
avenue,  Coytesville. 

The  varied  assortment  of  articles  to  go  under 
the  hammer  include  studio  props  of  all  kinds, 
costumes  and  some  electrical  equipment. 

The  company  has  made  no  pictures  in  the 
studio  for  several  years. 


Cleveland  Wage  Scale 
Still  Unsettled 

No  decision  has  been  reached  between  Cleve- 
land motion  picture  operators  and  motion  pic- 
ture exhibitors  as  to  the  wage  scale  for  the  new 
season.  Committees  of  operators  and  exhibi- 
tors have  met,  and  while  all  negotiations  have 
been  entirely  amicable,  they  have  not  reached 
a satisfactory  amount  somewhere  between  the 
amount  now  paid  the  operators  and  the  20% 
increase  they  are  asking. 


Photographic  Process  to 
Have  Test  Case 

ANEW  photographic  process,  having 
to  do  with  double  exposures,  will 
result  in  a test  case' being  made  on 
the  coast.  The  controversy  is  between 
Norman  Dawn,  who  claims  to  be  respon- 
sible for  the  process,  and  Ferdinand  P. 
Earle  and  The  Rubaiyat,  Inc.  Dawn 
claims  that  infringements  have  been  made 
on  his  patents. 

Earle  makes  the  contention  that  many 
companies  used  the  process  before  Dawn 
secured  his  patents,  and  that  it  was  in 
general  use  previous  to  that  time.  He 
also  alleges  that  John  and  Douglas  Fair- 
banks have  assured  him  their  moral  and 
financial  support  in  the  controversy.  It 
is  said  the  process  was  used  in  “ Douglas 
Fairbanks  in  Robin  Hood.” 


1128 


Motion  Picture  News 


F.  B.  O.  Makes  Changes  in 
Field  Force 

Harry  M.  Berman.  General  Manager  of  Dis- 
tribution of  the  Film  Booking  Offices  of 
America,  this  week  returned  from  a tour 
throughout  the  exchanges  with  several  an- 
nouncements of  changes  in  the  personnel  of 
the  field  force. 

Milton  Simon,  who  has  been  manager  of 
the  Exchange  in  Washington,  D.  C.,  has  been 
transferred  to  the  St.  Louis  office  and  will 
act  in  the  capacity  of  Special  Representative. 

A new  exchange  will  open  at  Sioux  Falls, 
at  an  early  date  which  will  serve  exhibitors  of 
Xorth  and  South  Dakota.  Mr.  Sherman 
Fitch  has  been  appointed  Sales  Manager. 
Two  new  division  managers  are  also  an- 
nounced. J.  H.  Calvert  for  the  Omaha, 
Kansas  City  and  Oklahoma  territories  with 
headquarters  at  Omaha,  and  A.  R.  Cheery 
will  act  as  Division  Manager  with  headquart- 
ers at  Pittsburgh. 

New  Picture  Inspired  by 
Pope ’s  Illness 

•Jaxon  Film  Corporation  of  New  York  is  re- 
leasing a motion  picture  with  the  attractive 
title  “ The  Chair  of  Peter,”  produced  by  the 
San  Marco  Film  Company  of  Rome.  The  in- 
spiration for  the  picture  came  with  the  illness 
of  Pope  Benedict  XV.  The  company  obtained 
official  permission  to  make  films  of  the  Pope’s 
obsequies  and  the  coronation  of  his  successor, 
and  when  the  picture  was  completed  it  received 
the  endorsement  and  approval  of  Pius  XI. 

Blanche  Sweet  Before  Cam- 
era After  Long  Absence 

After  an  absence  of  almost  two  years, 
Blanche  Sweet  is  again  playing  before  a 
motion  picture  camera.  Her  reappearance  in 
the  studio  took  place  last  week  when  she 
played  in  the  opening  scene  of  “ Quincy 
Adams  Sawyer,”  in  the  role  of  Alice  Pettin- 
gill.  “ Quincy  Adams  Sawyer  ” is  being  made 
on  the  coast  for  Metro  under  the  direction  of 
Clarence  C.  Badger. 


“The  Loves  of  Pharaoh”  Is 
Set  for  August  28th 

PARAMOUNT’S  “The  Loves  of 
Pharaoh  ” has  been  set  for  general 
release  for  August  28th.  This  sub- 
ject is  presented  by  the  Hamilton  The- 
atrical Corporation,  and  its  all-star  cast 
contains  some  well-known  European 
screen  players,  including  Emil  Jannings, 
Paul  Wegener,  and  Harry  Liedtke. 
Dagny  Servaes,  a blonde  beauty  new  to 
American  audiences,  is  seen  in  the 
role  of  a slave  girl.  Much  of  the  action 
of  the  photoplay  revolves  around  this 
part.  Ernest  Lubitsch  directed  the  pro- 
duction. 

“ The  Loves  of  Pharaoh  ” is  a spec- 
tacle into  which  a dramatic  and  fervid 
love  story  has  been  injected.  The  pic- 
ture is  notable  for  its  massive  sets,  in- 
cluding a reproduction  of  an  ancient 
Egyptian  City  for  which  fifty  massive 
buildings  were  built.  The  spectacular 
battle  scenes  between  the  Egyptians  and 
invading  Ethiopians  are  also  a feature 
of  the  production.  Thousands  of  play- 
ers appear  in  these  scenes.  The  historic 
value  of  the  picture  has  been  widely 
commended  and  the  lighting  effects  and 
handling  of  the  crowds  are  acknowl- 
edged as  distinct  achievements. 

The  picture  played  to  big  business  at 
the  Criterion  theatre,  New  York,  for 
more  than  three  months. 


Jack  Holt  Returns  to 
Coast  Studio 

Having  finished  the  exterior  scenes  in  Xew 
York  for  his  latest  Paramount  picture, 
“ Making  a Man,”  Jack  Holt  has  returned  to 
California  where  the  remainder  of  the  picture 
will  be  filmed  at  the  Lasky  studio.  Joseph 
Henabery,  the  director,  Albert  Shelby  LeVino, 
who  adapted  the  Peter  B.  Kyne  story,  and 
Richard  Johnston,  assistant  director,  went  to 
the  Coast  with  Holt. 

The  Eastern  scenes  in  this  picture  include 
several  taken  at  Atlantic  City,  in  Central  park, 
at  the  Plaza  hotel,  on  Fifth  avenue  and  on  the 
Bowery. 


Hawks  Joins  Morosco  for 
Production 

Howard  Hawks  and  Walter  Morosco  have 
formed  Hawks-Moroseo  Productions  and  have 
contracted  with  M.  C.  Levee,  President  of 
United  Studios,  for  studio  space  and  produc- 
tion facilities.  The  “ Border  Patrol  ” is  the 
working  title  of  the  new  organization’s  initial 
vehicle. 

Jack  Conway  will  direct  and  the  featured 
players  will  be  Helene  Chadwick  and  Richard 
Dix.  Other  members  of  the  cast  so  far  en- 
gaged are  J.  Farrell  MacDonald  and  Tom 
Wilson. 


American  Legion  Will 
Produce  Picture 

Hanford  Mac  Xider,  national  commander  of 
the  American  Legion,  has  made  the  announce- 
ment that  Thomas  H.  Ince  has  been  engaged 
by  the  Legion  to  produce  a picture  tempo- 
rarily titled,  “ Blood  Bond.”  It  is  said  the 
cost  will  be  $200,000. 

It  is  said  further  there  is  a likelihood  of 
additional  production  by  the  Legion  of  pic- 
tures that  will  inspire  good  citizenship  and 
faith  in  the  Government  and  the  people.  Mac 
Xider  is  a member  of  the  Better  Films  Com- 
mittee of  the  Will  Hays  organization. 


Jed  Prouty  Is  Signed  by 
George  Fitzmaurice 

Jed  Prouty,  vaudeville  and  musical  comedy 
star,  has  been  signed  by  George  Fitzmaurice 
for  a part  in  the  producer’s  new  picture  for 
Paramount,  titled  “Kick  In.”  This  subject 
features  Betty  Compson  and  Bert  Lytell.  ^ 
Prouty  was  on  a visit  to  the  coast  at  the 
time  of  his  engagement.  He  is  probablv  best 
known  for  his  work  in  “ The  A elvet  Lady,” 

“ The  Only  Girl,”  “ Seeing  Things  ” and 
“ The  Pink  Lady.” 


Walter  Heirs  to  Take 
Matrimonial  Leap 

Walter  Heirs  now  making  personal  appear- 
ances throughout  the  east,  will  be  married 
about  Christmas  time.  The  bride  to  be  is 
Adah  McWilliams,  of  Syracuse,  X.  Y..  form-  F 
erly  of  Los  Angeles. 


Ten  Pictures  Start  F.  B.  O. 
Season 

TEN  pictures  have  been  anonunced 
by  the  Film  Booking  Office  oi 
America  as  their  contribution  to  the 
campaign  for  a prosperous  fall  season. 
These  pictures  include  the  output  of  a j 
majority  of  the  stars  who  are  now  busy 
at  the  R-C  Studios  in  California,  and  will 
from  the  bulk  of  the  F.  B.  O.  early  fall 
product. 

The  ten  will  start  the  newly-named  or- 
ganization on  its  first  season  with  an  im- 
petus which  they  expect  will  place  it 
among  the  leaders  of  the  industry. 

In  the  order  of  release  they  are:  "In 
the  Name  of  the  Law,”  “ The  Kick- 
Back,”  “The  Snowshoe  Trail,"  “Wreck- 
age,” “ The  Three  Cornered  Kingdom,” 

" When  Loves  Comes  of  Age."  “ Captain 
“Fly  By  Night,”  “ Good  Men  and 
True.”  “Thelma,”  and  “ The  Remittance 
Woman.” 


Scenes  from  “Minnie,”  First  National.  At  right,  top,  reading  from  left  to  right,  are  found 
George  Barnum,  Matt  Moore,  Leatrice  Joy,  Josephine  Crowell  and  Helen  Lynch. 


1129 


' e p t e mb  e r 2 , 1922 


Marilyn  Miller  May  Star  with 
Her  Husband  on  Screen 

Marilyn  miller,  the  Fio  zieg- 

feld  star,  and  recently  in  the  lime- 
light as  the  bride  of  Jack  Pickford, 
may  co-star  with  her  husband  for  the 
screen,  according  to  an  announcement 
emanating  from  the  United  Artists 
headquarters  in  New  York.  Miss  Miller’s 
contract  with  Ziegfeld,  it  is  understood, 
terminates  in  September,  and  it  is  not  un- 
likely that  arrangements  will  be  effected 
at  that  time  to  introduce  Miss  Miller  as  a 
screen  star. 

Jack  Pickford  is  at  present  completing 
“ Garrison’s  Finish.”  Arthur  Rosson  is 
directing  and  Elmer  Harris  supervising. 


“The  Christian”  Titles 
by  Hall  Cain 

• Goldwyn  has  completed  arrangements  by 
18  jable  whereby  Sir  Hall  Caine  will  write  the 
ties  for  the  screen  version  of  his  novel,  “ The 
,fi  Kristian,”  which  Maurice  Tourneur  is  now 
, roducing  for  Goldwyn  at  that  firm’s  studios 
ij  1 Culver  City,  Calif. 

ci  Sir  Hall  went  to  the  Isle  of  Man  with 
. director  Tourneur  and  the  leading  members 
f the  cast  while  the  exteriors  were  being  shot. 

laum  Is  Promoted  to  Equity 
Vice- Presid  ency 

At  a meeting  held  at  the  Equity  Pictures 
y orporation  last  Monday  week,  Louis  Baiun, 
e ormerly  general  manager,  was  promoted  to 
t ie  position  of  Vice  President  of  his  concern, 
t his  promotion  has  been  given  to  Mr.  Baum 
1 appreciation  of  his  past  services  rendered 
8 ) the  company. 


t 


illiam  Russell  in  scenes  from  “The  Crusader  ” 
Fox. 


In  “Moonshine  Valley,”  William  Farnum  zvill  claim  stellar  honors  in  the  William  Fox 
production,  directed  by  Herbert  Brenon. 


Fox  Heavy  Plunger  in  Fiction  Mart 

Announcement  Made  of  Story  and  Play 
Material  Secured  for  1922  Season 


WILLIAM  FOX  has  plunged  rather 
heavily  in  the  matter  of  story  mate- 
rial purchased  for  the  season  of  1922. 
Considerable  variety  is  manifest  in  the  line-up 
of  literary  and  dramatic  material  which  will 
serve  as  the  basis  for  current  and  forthcoming 
productions.  Among  the  stories  and  plays 
purchased  are  the  following,  as  announced  by 
the  Fox  Film  home  office  this  week : 

George  Owen  Baxter’s  “ Free  Range  Lan- 
ning,”  which  will  be  adapted  for  a screen 
western  and  very  likely  serve  as  a vehicle  for 
one  of  Fox’s  cowboy  stars. 

“ Alcatraz,”  by  Max  Brand.  This  story  is 
unique  in  that  it  is  about  a wild  horse  of  the 
western  plains.  The  exclusive  picture  rights 
were  bought  for  this  by  Mr.  Fox  for  Tom 
Mix  and  his  horse  Tony. 

“ Shadow  of  the  East,”  by  E.  M.  Hull,  au- 
thor of  “ The  Sheik.”  The  enormous  popu- 
larity of  “ The  Sheik  ” w’as  largely  responsible 
for  the  purchase  by  William  Fox  of  “ Shadow 
of  the  East.” 

“ Truxton  King,”  by  George  Barr  Mc- 
Cuteheon.  The  novels  of  George  Barr  Mc- 
Cutcheon  have  been  maintaining  a prominent 
position  among  the  best  sellers. 

“ The  Splendid  Outcast,”  by  George  Gibbs. 
George  Gibbs  has  the  distinction  of  being 
a successful  artist  and  illustrator  as  well  as  a 
writer. 

“ Mixed  Faces,”  by  Roy  Norton.  For  years 
Roy  Norton  has  traveled  all  over  the  world, 
and  his  novels  are  noted  for  their  dashing 
plots  of  adventure  and  love. 

“ The  Fanner,”  by  Kenneth  Perkins.  A 
delightful  story  that  was  instantly  assigned 
to  Tom  Mix. 

“ One  Way  Trail,”  by  Ridgwell  Cullum, 
described  to  be  fine  material  for  a thrilling 
western. 

“ Trooper  O’Neil,”  by  George  Goodchild,  a 
story  of  the  lands  adjoining  the  Arctic  Circle. 


Dr.  Rameau,”  a French  novel  by  George 
Ohnet,  that  has  attracted  attention.  The  novel 
will  appear  on  the  screen  under  the  title  of 
‘ My  Friend,  the  Devil.”  It  was  directed  by 
Harry  Millarde,  who  is  at  present  in  England 
producing  “ If  Winter  Comes.” 

“ A Self-Made  Man,”  by  George  Horace 
Lorimer.  This  author  is  the  editor  of  the 
Saturday  Evening  Post  and  one  of  the  widest 
read  authors  in  the  United  States. 

Mr.  Fox  also  has  acquired  the  exclusive 
motion  picture  rights  to  “ If  Winter  Comes,” 
by  A.  S.  M.  Hutchinson.  Records  show  .that 
month  after  month  this  story  has  held  first 
place  as  a best  seller. 

In  the  dramatic  field  Mr.  Fox  has  pur- 
chased “ The  Fast  Mail,”  by  Lincoln  J.  Carter. 
This  play  has  been  one  of  the  most  successful 
melodi’amas  ever  produced  either  in  the  United 
States  or  Great  Britain. 

“ The  Shepherd  King,”  a play  reputed  to 
have  done  more  to  disarm  church  criticism 
of  the  stage  than  any  other  factor.  This 
subject  was  made  in  Rome,  Egypt  and  Pales- 
tine by  G.  Gordon  Edwards. 

Mr.  Fox  also  holds  the  exclusive  dramatic 
rights  to  “ Monte  Cristo,”  which  he  has  made 
into  a special. 

Novel  to  Be  Based  on 
Sennett*  s “Suzanna” 

The  Macauley  Company,  publishers  in  New 
York,  will  publish  a book  version  of  Mack 
Sennett’s  production  “Suzanna,”  and  it  is 
planned  to  place  the  novel  on  sale  in  conjunc- 
tion with  the  showing  of  the  picture.  The  ar- 
rangements were  recently  effected  by  Mack 
Sennett  and  a representative  of  the  Macauley 
Company.  R.  E.  Drago,  a prominent  author, 
will  write  the  book  version  of  the  Mabel  Nor- 
mand  vehicle.  This  is  one  of  the  few  instances 
where  a picture  has  furnished  the  theme  for  a 
novel. 


I 


1130 

Universal  Competition  Is  Ended 

Exhibitors'  Exploitation  Suggestions 
Are  Numerous  for  “Robinson  Crusoe 


WHAT  is  conceded  to  have  been  one  of 
the  most  valuable  exhibitors’  contests 
ever  arranged  by  the  him  producing 
company  has  just  been  brought  to  a successful 
close  by  Universal.  It  is  the  Exploitation 
Contest  for  “ The  Adventures  of  Robinson 
Crusoe.’’  It  lasted  four  months,  during  which 
time  Universal  gave  away  $7,200  in  cash  as 
awards  to  exhibitors  showing  the  most  inge- 
nuity and  showmanship  in  putting  over  the 
Crusoe  serial. 

The  first  prize  winners  for  the  four  months 
of  the  contest  were  Arthur  Desormeaux  of 
the  Strand  theatre,  Madison,  Wis. ; Phil  Gers- 
dorf  of  the  Palace  theatre,  Macon,  Ga. ; Sam 
Harding  of  the  Doric  theatre,  Kansas  City, 
and  Harry  D.  Palmer  of  the  Liberty  theatre, 
Washington,  Ind. 

The  second  prize  winners  were  J.  S.  Wood- 
house  of  the  United  theatre,  Alhambra,  Cal.; 
•J.  F.  Churchill  of  the  Palace  theatre,  Santa 
Barbara,  Cal.;  James  C.  Adams  of  the  Domin- 
ion theatres,  Vancouver,  B.  C.,  and  R.  A. 
Czerny  of  the  Kent  theatre,  Kent,  Wash. 

The  third  prize  winners  were  A1  Hamilton 
of  the  Palace  theatre,  South  Norwalk,  Conn. ; 
Charles  Dutkin  of  the  Grant  theatre,  Philadel- 
phia; Will  Steege  of  the  Liberty  theatre, 
Great  Falls,  Mont.,  and  Vern  E.  Johnson  of 
the  Orpheum  theatre,  St.  Augustine,  Fla. 

The  $50  prize  winners  were  as  follows:  For 
April,  Arthur  Desormeaux,  Strand  theatre, 
Madison,  Wis.;  F.  M.  Plessner,  Susquehanna 
theatre,  North  Philadelpria,  Pa. ; Otto,  Meis- 
ter,  Wliitehouse  theatre,  Milwaukee,  Wis.; 
Harry  Holland,  Bishop  theatre,  Bishop,  Cal.; 
Max  Marcus,  U.  S.  theatre,  Cleveland,  Ohio; 
A.  T.  Simmons,  Dome  theatre,  Akron,  Ohio; 
A1  Hamilton,  Palace  theatre,  South  Norwalk, 
Conn.;  J.  S.  Woodhouse,  United  theatre, 
Alhambra,  Cal. ; D.  L.  Suddath,  Amusu  the- 
atre, Nathitoches,  La.;  Ray  Harding,  Casino 
theatre,  Des  Moines,  Iowa;  Lew  Booner,  Lyric 
theatre,  Camden,  N.  J. ; Y.  J.  A.  Smith,  Lowell 
P.  S.  theatre,  Lowell,  N.  C. ; Fred  S.  Meyer, 
Palace  theatre,  Hamilton,  Ohio;  M.  E.  Mei- 
nert,  Arcade  theatre,  Scottdale,  Pa. ; Frank 
Lofara,  Victoria  theatre,  Johnstown,  Pa. 

The  $50  prize  winners  wTere  for  May : Rob- 
ert Harmon,  Knickerbocker  theatre,  Colum- 
bus, Ohio;  Harvey  Williams,  Allen  Beach 
theatre,  Toronto,  Canada ; Andy  F.  Battiston, 
Lyric  theatre,  Yukon,  Pa.;  Phil  Gersdorf, 
Palace  theatre,  Macon,  Ga. ; J.  F.  Churchill, 
Palace  theatre,  Santa  Barbara,  Cal.;  John  J. 
Murray,  Opera  House,  Warren,  Ohio;  Jay 
Emanuel,  Ridge  Avenue  theatre,  Philadelphia, 
Pa.;  L.  D.  Plat,  Climax  theatre,  Milwaukee. 
Wis.;  J.  S.  Woodhouse,  Strand  theatre,  Ava- 


lon, C.  1.,  Cal. ; Eli  Rosenbaum,  Hippodrome 
theatre,  Ogdensburg,  N.  Y. ; Charles  Edward 
O’Donnell,  Hauber  theatre,  Pine  Bluff,  Ark.; 
Alec  Schreiber,  Victoria  theatre,  Detroit, 
Mich.;  Charles  Dutkin,  Grand  theatre,  Phila- 
delphia, Pa.;  A1  Hack,  Rex  theatre,  New  York 
City;  Jesse  E.  Jones,  Jones  theatre,  Canon 
City,  Col.;  W.  C.  MacNaughton,  Leader  the- 
atre, Washington,  D.  C.;  J.  V.  Lynn,  Amer- 
ican theatre,  Butte,  Mont. ; William  Elliott, 
Pleasure  Parlor  theatre,  Hazleton,  Pa.;  Alex- 
ander Frank,  Rialto  theatre,  Waterloo,  Iowa. 

The  $50  prize  winners  were  for  June:  B.  H. 
Wallerstein,  Broadway  theatre,  Buffalo,  N.  Y. ; 
L.  J.  Murdock,  Savoy  theatre,  Indianapolis, 
Ind. ; G.  G.  McCormick,  Greenwood  theatre, 
Greenwood,  Miss.;  Frank  Bligh,  Bligh  the- 
atre, Salem,  Ore.;  Frank  Wehrenberg,  Melba 
and  Cherokee  theatres,  St.  Louis,  Mo.;  J.  Vic- 
tor Wilson,  Olympic,  Watertown,  N.  Y. ; Will 
Steege,  Liberty  theatre,  Great  Falls,  Mont.; 
Sam  Harding,  Doric  theatre,  Kansas  City, 
Mo. ; S.  A.  Hayman,  Lyda  theatre,  Grand 
Island,  Neb.;  James  C.  Adams,  Dominion  the- 
atre, Vancouver,  B.  C. ; Wm.  Quigley,  Apex 
theatre,  Philadelphia,  Pa.;  J.  Shik,  Picture- 
land  theatre,  Kokomo,  Ind. 

The  $50  prize  winners  were  for  July:  J. 
Cooper,  Dominion  theatre,  Nanaimo,  B.  C. ; 
D.  M.  Bain,  Bijou  theatre,  Wilmington,  N.  C.; 
George  Leonardy,  Star  theatre,  Covina,  Cal.; 
John  T.  Hendry,  Temple  theatre,  Perry  Fla.; 

R.  C.  Hunt,  Grand  theatre,  Riverside,  Cal.; 

S.  Garr,  National  theatre,  Toronto,  Ont. ; 

V.  J.  Scott,  Ideal  Amusement  Co.,  Johnstown, 
Pa.;  Walter  F.  James,  Coliseum,  Cherokee, 
Iowa;  L.  L.  Goldsmith,  Society  theatre, 
Seattle,  Wash. ; V.  E.  Johnson,  Orpheum  the- 
atre, St.  Augustine,  Fla.;  Herman  Kersken, 
Jose  theatre,  San  Jose,  Cal.;  Charles  Triebel, 
Pastime  theatre,  Mavsville,  Ky.;  J.  Wright 
Brown,  Rialto  theatre,  Jacksonville,  Fia. ; 
H.  M.  Wilkinson,  Strand  theatre,  Altoona, 
Pa.;  Harry  M.  Palmer,  Liberty  theatre, 
Washington,  Ind.;  C.  G.  Chacos,  Utahna  the- 
atre, Coshocton,  Ohio;  R.  A.  Czerny,  Kent 
theatre,  Kent,  Wash.;  Richard  Hertzer,  Hip- 
podrome theatre,  Bucyus,  Ohio;  Mrs.  J.  W. 
Moore,  Lyric  Andome  theatre,  St.  Charles, 
Mo. ; Peareh  & Scheck,  Grand  theatre,  Balti- 
more, Md.  

London's  “Fish  Patrol " 
to  Be  Pictured 

Jack  Mulhall  will  be  starred  in  a series  of 
film  versions  of  Jack  London’s  famous  sea 
stories,  “ Tales  of  the  Fish  Patrol.” 

The  series  has  been  under  preparation  for 
some  time.  They  will  be  in  two  reels. 


Selznick  Will  Open  New  Production  Unit 
To  Operate  In  New  York  City 

THE  SELZNICK  PICTURES  CORPORATION  are  about  to  resume  pro- 
duction in  the  East.  A new  production  unit  under  the  personal  direction  and 
supervision  of  David  O.  Selznick  is  about  to  be  established  to  begin  work  in 
New  York  City  in  the  immediate  future. 

This  unit  will  be  in  addition  to  the  one  now  operating  on  the  Pacific  Coast. 

The  establishment  of  a second  unit  is  in  line  with  the  general  policy  of  expan- 
sion which  the  company  is  said  to  be  planning  for  the  future. 

The  first  picture  to  be  made  in  the  East  under  the  new  arrangement  will  be  the 
special  starring  Theda  Bara  which  will  mark  her  return  to  the  screen  after  an 
absence  of  almost  two  years. 

When  the  final  choice  of  a story  is  made  which  will  probably  be  some  time  dur- 
ing the  coming  week  Mr.  Selznick  will  name  the  director  and  start  casting.  It  is 
thought  that  the  studios  of  Forty-eighth  Street  formerly  occupied  by  Selznick  in 
the  East  will  be  used  for  the  Bara  production. 


Motion  Picture  News 


Scenes  from  “Garrison’s  Finish,”  an  Allied  Pro- 
ducers and  Distributors  release 


Live  Figures  and  Paintings 
Combined  in  New  Subject 

Another  production  similar  to  “The  En-  r 
chanted  City,”  in  which  live  figures  are  com- 
bined with  paintings,  has  been  completed  by 
Warren  A.  Newcombe.  “The  Enchanted  City”  j 
played  at  the  Rivoli  Theatre  last  February  and 
attracted  attention  for  its  novel  double  ex-  ? 
posure  effects.  The  new  picture  is  called  “Sea 
of  Dreams.”  The  story  is  based  on  Greek  and 
Roman  myths.  Hazel  Lindsley  plays  the  fea- 
tured role,  and  her  type  of  beauty  is  said  to 
blend  harmoniously  with  Mr.  Newcombe’s 
paintings.  Harry  Chandlee  is  titling  the  pic- 
ture. I 


Kane  Appoints  Crandall  f 
Field  Manager 

President  Arthur  S.  Kane,  announced  this  i 
week  the  appointment  of  Jean  J.  Crandall,  of  1 
Washington,-  as  Field  Manager  of  Associated 
Exhibitors,  and  Mr.  Crandall  entered  upon  his 
new  duties  at  once. 

The  new  appointee  entered  pictures  as  a 
salesman  for  the  World  Film  Corporation  at 
Buffalo  in  1917.  For  the  last  year  and  a half 
he  was  in  the  securities  business  in  the  national 
capital. 

B lack  ton- C arpentier  Film 
Named  “Gypsy Cavalier” 

“A  Gypsy  Cavalier”  has  been  selected  as  the 
title  for  the  film  now  being  produced  in  Lon- 
don by  J.  Stuart  Blackton,  with  Georges 
Carpentier  and  an  all-star  British  cast.  The 
picture  is  adapted  from  “My  Lady  April”  by 
John  Overton. 


September 


~ } 


1922 


1131 


“Hound  of  Baskervilles* 7 
Secured  by  F.  B.  O. 

The  Film  Booking'  Offices  of  America  will 
distribute  1 The  Hound  of  the  Baskervilles.” 
This  is  one  of  the  three  Sherlock  Holmes 
detective  stories  which  has  been-  published  in 
novel  form,  being  sufficiently  long  to  occupy 
an  entire  book.  The  film  version  is  a feature 
in  five  reels.  Eille  Norwood  plays  the  role 
of  Holmes,  and  Rex  McDougal  plays  the 
juvenile  role. 


Vignola  Starts  “ Adam  and 
Eva  **  for  Cosmopolitan 

Robert  G.  Vignola  starts  work  this  week 
011  his  new  subject  for  Cosmopolitan.  The 
picture  will  be  an  adaptation  of  Guy  Bolton 
and  George  Middleton’s  stage  success,  “ Adam 
and  Eva.”  Marion  Davies  will  be  starred. 

The  supporting  east  will  include  Tom  Lewis, 
Louella  Gear,  Leon  Gordon,  William  Norris, 
T.  Roy  Barnes,  Amy  Ongley,  William  David- 
son and  Edward  Douglas. 

Mr.  Vignola  and  his  company  left  New 
York  this  week  for  Stamford,  Conn.,  where 
the  initial  scenes  for  “ Adam  and  Eva  ” will 
be  photographed.  The  company  expects  to 
be  on  location  for  about  ten  days.  The 
interiors  will  be  shot  at  the  Cosmopolitan 
studios,  New  York  City.  The  settings  will  be 
designed  by  Joseph  Urban  and  are  to  be  of 
an  elaborate  character,  it  is  announced. 

Mr.  Vignola’s  staff  will  be  headed  by  D.  P. 
Carle,  who  has  been  his  assistant  for  several 
years. 


New  Casting  Director 
Named  at  Studio 

Ned  Hay,  formerly  an  assistant  director  at 
Paramount’s  Long  Island  studio,  has  been 
appointed  casting  director  at  the  studio.  He 
succeeds  Arthur  Cozine,  who  becomes  location 
manager. 


Fred  Greene,  Jr.,  Joins 
Universal 


Fred  V.  Greene,  Jr.,  one  of  the  best  known 
moving  picture  exploiters  in  the  industry,  has 
1 been  engaged  as  exploitation  man  for  the 
Big  “U”  E change,  LTniversaTs  New  York 
) distribution  center.  He  has  been  a Paramount 
1 exploitation  man  for  three  years,  first  in  Den- 
ver and  then  in  New  York. 

Greene  has  been  in  the  show  business  almost 
all  his  life,  having  been  a writer  of  vaudeville 
I acts  and  plays  before  entering  the  moving 
picture  field. 

Allied  to  Release  Mary 
Alden  Vehicle 


Four  scenes  in  “Grandma’s  Boy,”  showing  Harold  Lloyd  in  the  title  role.  ( Associated  Exhibitors.) 


The  east  will  also  include  Caesar  and  Al. 
Edmundson,  both  of  whom  appeared  in 
“ Foolish  Wives” ; Allan  Sears,  Albert  De 
Conti  Cedassamare,  George  Haekathorne,  Fay 
Holderness  and  Sidney  Bracey. 


Scenes  from  "The  Christian,”  Goldwyn. 


Announcement  is  made  by  Allied  Producers 
and  Distributors  Corporation  of  the  immediate 
release  of  “A  Woman’s  AYoman,”  with  Mary 
Alden  heading  an  all-star  cast. 

“A  Woman’s  Woman”  is  a Charles  Giblyn 
production  for  the  Albion  Productions,  Inc-., 
and  was  adapted  from  Mrs.  Nalbro  Bartley’s 
story  of  the  same  title  originally  appearing  in 
The  Saturday  Evening  Po'st. 


Fashion  Display  with  Castle 
Picture 

IRENE  CASTLE’S  latest  Hodkinson 
nicture,  “ Slim  Shoulders,”  will  be 
given  its  premiere  at  the  Capitol  theatre 
in  New  York  during  the  week  beginning 
September  3,  with  an  Irene  Castle  Fash- 
ion Promenade  prologue  in  which  thou- 
sands of  dollars’  worth  of  newly  imported 
gowns  from  Paris  will  be  featured. 

Many  of  the  gowns  that  will  be  shown 
in  the  Fashion  Promenade  are  duplicates 
of  the  gowns  that  Mrs.  Castle  brought 
back  with  her  from  Paris  when  she  re- 
turned four  weeks  ago.  Others  are  origi- 
nals from  the  smartest  shops  on  the  Paris 
boulevards  and  were  brought  over  last 
last  week  by  the  buyers  of  one  of  the 
largest  silk  manufacturing  houses  in 
America. 


Cast  Chosen  for  Von  Stro- 
heim ’s  New  Picture 

Erich  von  Stroheim  has  completed  the  selec- 
tion of  a cast  for  “ Merry  Go  Round,”  his 
next  Universal- Jewel  production. 

Norman  Kerry  and  Mary  Philbin  are  to 
have  the  outstanding  parts.  Kerry  will  play 
the  role  of  Count  Hoheneff.  Miss  Philbin 
will  appear  as  “ Agnes,”  a waif  of  the  Prater, 
or  pleasure  park  of  Vienna.  Wallace  Berry 
and  Dale  Fuller  will  be  seen  as  creatures  of 
the  Prater.  Spottiswoode  Aitken,  character 
actor,  will  impersonate  Count  Steinberg,  Min- 
ister of  War;  Colonel  Waverka,  late  of  the 
Austrian  army,  will  impersonate  Emperor 
Franz  Josef;  and  the  role  of  the  Arch  Duke 
Eugene  will  be  played  by  the  Earl  of  Glan- 
dore,  Major  Maurice  Talbot-Crosbie. 

Several  who  contributed  their  best  to 
“ Foolish  Wives  ” will  again  be  seen  in 
“ Merry  Go  Round.”  Among  them  are  Caesar 
Gravina  and  Al.  Edmundson. 


1132 


Scenes  from  Warner  Brothers’  “Rags  to  Riches,”  a Harry  Rapf  production,  directed  by 
Wallace  Worsley,  with  Wesley  Barry  the  featured  player. 


Urges  Business  Methods  for  Exhibs 


Showmanship  and  Methods  ofUp-to- 
Date  Merchants  Will  Win , Says  Levy 


retail  or  manufacturing  business,  they  meas- 
ure their  success  by  the  measure  to  which  they 
can  dramatize  their  business  and  present  their 
offerings  to  the  public  in  showman-like  way. 
If  exhibitors  as  a whole  would  wake  up  and 
follow  the  methods  of  up-to-date  merchants 
and  the  more  progressive  exhibitors,  then  there 
would  be  little  doubt  as  to  final  success.” 

Col.  Levy’s  first  entry  in  the  amusement 
line  was  with  the  B.  F.  Keith  interests  in 
Louisville.  Next  he  became  interested  in 
motion  pictures.  Besides  being  president  of 
Associated  First  National  of  Kentucky  and 
Tennessee,  he  is  president  of  the  Big  Feature 
Rights  Corporation  and  of  Educational  Films 
of  Kentucky  and  Tennessee.  He  also  is  presi- 
dent of  the  Strand  Amusement  Co.,  operating 
a chain  of  theatres  in  Western  Kentucky,  and 
of  the  Lafayette  Amusement  Co.,  operating 
theatres  in  Central  Kentucky. 


“ Rejuvenation ” Tells 
Unique  Story 

What  is  expected  to  be  one  of  the  most 
2>retentious  of  the  Fall  releases  of  American 
Releasing  Corporation  is  a production  by 
Lambert  Hillyer  of  Cyrus  Chapin’s  original 
story,  “ Rejuvenation,”  a story  which  parallels 
the  rejuvenation  of  a man  and  a great  city 
following  the  San  Francisco  fire  of  1906. 

It  is  a San  Francisco  and  Oakland  story 
which  is  to  be  photographed  in  those  cities. 
The  producer  is  Overland  Productions  which 
has  taken  over  the  plant  of  the  Stewart  Motion 
Picture  Co.  in  Oakland.  • Mr.  Hillyer  is  now 
casting  the  production  and  has,  to  date,  def- 
initely engaged  Jack  Mulhall,  Bessie  Love, 
Henry  Walthall  and  Tully  Marshall. 


UA/f  OTION  pictures  are,  more  than 
I A' I ever,  getting  down  to  a legitimate 
basis.  The  industry  has  grown  so 
rapidly  that  it  hasn't  been  directed  along  sane 
commercial  lines.  But  it  now  is  finding  its 
groove,  and  as  soon  as  it  begins  running  in 
that  groove,  nothing  will  be  able  to  stop  it.' 

This  statement  was  made  by  Col.  Fred 
Levy,  one  of  the  biggest  dry  goods  men  in 
the  South,  and  one  of  the  most  influential 
motion  picture  executives  below  the  Mason 
and  Dixon  line.  Col.  Levy,  who  is  president 
of  the  Associated  First  National  Pictures,  Inc., 
of  Kentucky  and  Tennessee,  will  serve  next 
eek  as  a member  of  First  National  s rotating 
committee.  For  eight  years  he  has  made  an 
intensive  study  of  motion  picture  showman- 
ship. He  has  studied  it  from  the  angle  of  a 
practical  and  successful  business  man,  because 
he  was  well  established  in  the  clothing  busi- 
ness in  Louisville  when  he  entered  the  field 
of  motion  pictures.  And,  as  he  did  in  the 
clothing  business,  he  has  made  a pronounced 
success  out  of  his  motion  picture  investments. 
An  insight  into  this  success  may  be  gained 
by  considering  the  fact  that  he  now  is  affiliated 
with  the  operation  of  thirty-one  motion  picture 
houses,  a number  of  which  are  in  Louisville. 

“ What  is  success  in  the  motion  picture 
business  to  be  based  on  ? ” Mr.  Levy  was 
asked. 

“ From  now  on  it  is  going  to  be  gauged 
more  or  less  by  the  manner  in  which  exhibitors 
present  their  attractions  to  the  public,”  was 
the  reply.  *'  In  bygone  days  the  showman  felt 
that  he  had  a clear  field  to  himself;  that  his 
business  was  exclusively  one  of  exploitation 
and  presentation.  It  seems  that  to-day  wide- 
awake merchants  are  making  some  showmen 
‘ take  a back  seat,’  because  they  have  learned 
the  art  of  showmanship,  and  whether  it  be  a 


From  the  Fox  comedy,  “The  Eskimo” 


Sidney  Franklin  to  Direct 
Chas . Norris’s  “Brass” 

Sidney  Franklin  has  been  engaged  by  Harry 
Rapf  to  direct  the  forthcoming  Warner  Bros, 
attraction  titled.  “Brass.”  This  subject  will 
be  an  adaptation  of  Charles  G.  Norris’s  novel 
of  the  same  title.  Mr.  Franklin  has  recently 
directed  a number  of  Norma  Talmadge's 
vehicles. 

Marie  Prevost  will  head  the  cast  of  players 
for  “ Brass.”  Monte  31.  Katterjolin  has  pre- 
pared the  screen  adaptation. 


“Up  on  the  Wings”  Made 
by  Camus  Company 

It  was  incorrectly  stated  in  the  August  26th 
issue  of  the  News  that  Luis  Lezama  of  Mexico 
City  had  produced  “ Up  on  the  Wings.”  Mr. 
Lezama  requests  that  it  be  pointed  out  that 
his  connection  with  the  picture  was  in  the 
capacity  of  director;  that  the  picture  was 
jmoduced  by  the  Camus  Pictures  Corporation, 
of  which  German  Camus  is  president;  and 
that  the  picture  was  sold  last  April  to  the 
Aywon  Film  Corporation  by  M.  Mier  of  New 
York,  agent  for  the  Camus  organization.  Mr. 
Lezama  is  no  longer  connected  with  the  Camus 
Company. 


Rupert  Is  Made  Coast 
Studio  Executive 

W.  L.  Rubert,  for  several  years  an  official 
in  Universal’s  Kansas  City  exchange,  has  been 
made  Assistant  Business  Manager  of  Universal 
City,  one  of  the  most  responsible  positions  at 
the  big  studio  plant.  He  will  aid  Julius  Bern- 
heim  in  the  commercial  administration  of  the 
studios  in  the  big  film  city. 


September  2,  1922 


1133 


Buffalo  Bill’'  Un  iversal  Serial. 

Lewis  Stone  Is  Signed  for 
Paramount  Stock  Company 

•Jesse  L.  Lasky  has  signed  Lewis  Stone, 
well-known  leading  man,  as  a permanent 
member  of  the  Paramount  Stock  Company 
under  a long-term  contract.  Mr.  Stone  wiil 
play  leads  in  special  productions  for  Para- 
mount, and  his  first  role  will  be  that  of  the 
leading  man  in  William  de  Mille's  next  pro- 
duction, “ Notoriety,”  by  Clara  Beranger. 
In  this  picture  Mr.  Stone  will  play  opposite 
Bebe  Daniels. 


Cast  for  <( Enter  Madame ” 

The  cast  which  will  be  seen  in  support  of 
Clara  Kimball  Young  in  her  next  Harry  Gar- 
son  production  titled,  “ Enter  Madame,”  will 
comprise  Lionel  Belmero,  Rosita  Marstini, 
Wedgewood  Nowell,  Orra  Deveraux,  Elliott 
Dexter,  Louise  Dresser,  Arthur  Rankin, 
George  Kuwa  and  Mary  Jane  Saunderson. 


Mary  Buys  “Dorothy  Vernon 
of  Haddon  Hall” 

THE  rights  to  “ Dorothy  Vernon  of 
Haddon  Hall  ” have  been  sold  to 
Mary  Pickford  by  the  Kenma  Cor- 
poration. The  rights  to  this  subject 
were  secured  in  January  of  this  year  by 
the  Kenma  organization  as  a screen  ve- 
hicle for  Madge  Kennedy.  Since  then 
there  have  been  a number  of  offers  for 
the  purchase  of  the  photoplay  rights  to 
the  story, ' including  one  as  high  as 
$80,000,  it  is  stated. 

Vice-President  Steele  of  the  Kenma 
Corporation  explains  that  the  rights  were 
finally  disposed  of  to  Miss  Pickford  “ not 
so  much  because  of  the  substantial  sum 
offered  for  it  ” as  because  of  the  com- 
pany’s determination  to  make  Miss  Ken- 
nedy’s next  vehicle  after  “ The  Purple 
Highway,”  just  completed,  a modern 
story.  Present  production  plans  would 
make  it  impossible  for  Kenma  to  pro- 
duce “ Dorothy  Vernon”  with  Madge 
Kennedy  before  next  summer,  declares 
Mr.  Steele. 


Pathe  Announces  Short-Subject  Releases  for 
Week  of  September  3rd 

A TWO-REEL  Western  titled  “His  Own  Law”  and  featuring  Leo  Maloney 
heads  the  Pathe  short-subject  release  schedule  for  the  week  of  September 
3rd.  This  is  one  of  “ The  Range  Rider  Series,”  which  is  being  distributed 
by  the  Pathe  organization. 

Episode  No.  8 of  the  Ruth  Roland  serial,  “ The  Timber  Queen,”  is  titled  “ The 
Smuggler’s  Cave.”  This  chapter  shows  the  liberation  of  Ruth  from  her  prison 
aboard  the  sinking  and  burning  tramp  steamer  and  her  rescue  from  a watery 
grave.  The  locale  once  more  shifts  to  the  timber  country  where  new  adventures 
await  the  hero  and  heroine  who  are  brought  together  again. 

“ Wet  Weather,”  with  Paul  Parrott,  is  the  Hal  Roach  Comedy  release.  Never 
were  there  such  rains.  The  hero  and  his  bride  are  washed  out  of  bed  into  the 
garage.  Mother-in-law  arrives,-  is  washed  out  into  the  street  and  back  again. 
The  hero,  trying  to  finish  his  sleep  in  the  automobile,  is  washed  away  in  the  ma- 
chine and  over  the  edge  of  a cliff — to  be  saved  for  more  watery  adventures,  in 
which  the  bride  and  mother-in-law  figure  with  much  comic  effect. 

The  Aesops  Film  Fable  released  in  this  schedule  is  called  “ Fearless  Fido,” 
the  moral  being,  “You  can’t  keep  a good  man  down.”  The  Harold  Lloyd  re- 
issue is  called  “ Off  the  Trolley.”  This  subject  presents  Snub  Pollard  as  th? 
motorman,  and  Harold  Lloyd  and  Bebe  Daniels  as  passengers  much  smitten  with 
each  other. 

Pathe  Review  No.  171  shows  a picturesque  storm  in  “ Photographic  Gems.” 

“ The  Man  from  Mars  ” is  a bit  of  speculation  in  astronomy.  “ Monkey  Shines  ” 
literally  illustrates  that  title,  while  “ The  Eagle’s  Nest  in  Provence  ” is  the  sub- 
ject of  the  beautiful  Pathecolor  feature. 


Mary  Pickford  Completes 
“Tess  of  Storm  Country” 

AFTER  fourteen  weeks  of  continu- 
ous work,  Mary  Pickford  has  com- 
pleted her  new  version  of  “ Tess 
of  the  Storm  Country,”  the  Grace  Miller 
White  story  which  constituted  one  of 
Miss  Pickford’s  earliest  triumphs.  Pres- 
ent indications  are  that  the  new  “ Tests 
of  the  Storm  Country  ” will  be  in  not 
more  than  seven  reels.  It  probably  will 
be  ready  for  United  Artists  release  by 
October  1st. 

Every  possible  effort  has  been  made 
to  make  new  “ Tess  ” superior  not  only 
to  Miss  Pickford’s  earlier  version  of  the 
story  but  her  other  productions  as  well, 
declares  a statement  from  the  United 
Artists’  home  office  this  week.  The  di- 
rector is  John  S.  Robertson,  loaned  to 
Miss  Pickford  for  this  feature.  Charles 
Rosher,  who  has  handled  the  camera  for 
practically  all  Miss  Pickford’s  notable 
starring  vehicles,  presided  over  the  pho- 
tography. In  the  cast  are  such  players 
as  Lloyd  Hughes,  Gloria  Hope,  Forrest 
Robinson,  David  Torrence,  Jean  Hers- 
holt,  Danny  Hoy  and  Mme.  de  Boda- 
mere. 

One  of  the  exteriors  built  for  the  pho- 
toplay consisted  of  an  entire  fishing  vil- 
lage, said  to  be  one  of  the  most  unique 
settings  of  its  kind  ever  erected.  Only 
four  locations  were  used,  thus  establish- 
ing a record  for  Miss  Pickford  of  the 
smallest  number  of  locations  ever  used 
by  her. 

Clara  K.  Young  May  Go  to 
Italy  to  Play  Lead 

It  was  learned  that  Clara  Kimball  Young 
may  go  to  Italy  to  appear  in  a photoplay  writ- 
ten by  Richard  Washburn  Child,  the  American 
novelist,  who  is  at  present  the  United  States 
Ambassador  to  Italy.  “The  Hands  of  Nara,” 
also  written  by  Mr.  Child,  furnished  the  story 
for  Miss  Young’s  latest  motion-picture.  Her 
present  work  in  California,  where  she  is  play- 
ing the  lead  in  “Enter  Madame”  for  the  screen, 
forestalls  any  immediate  plans  to  go  abroad. 
It  is  likely  that  she  will  make  one  more  pic- 
ture on  the  Coast  before  coming  to  any  definite 
decision  in  connection  with  Mr.  Child’s  pro- 
posal. 


Scenes  from  “In  the  Days  of 


Pola  Negri  Due  in  America 
September  15 

POLA  NEGRI,  Polish  star,  who  is 
coming  to  America  to  appear  in  Para- 
mount pictures,  will  sail  from  Europe 
on  the  Majestic  September  9 and  will  ar- 
rive in  New  York  the  15th,  ready  to  start 
work  at  the  Long  Island  City  studio,  ac- 
cording to  a statement  emanating  from 
the  Famous  Players-Lasky  home  office 
in  New  York. 

George  Fitzmaurice,  who  will  direct 
Miss  Negri  in  the  production  which  is  to 
mark  her  American  debut,  will  arrive 
from  the  West  Coast  with  his  produc- 
ing organization  at  about  the  same  date. 


I 


< 

N_EJV_S_J_  BRJ_EF_S_  FR_0_M  F_]_L_M  BJL_LJ_ 

Chicago  and  the  Mid-West 

L.  H.  MASON , REPRESENTATIVE , 752  S.  WABASH  AVE.  j 


The  Wisconsin  rights  to  “More 
to  be  Pitied  ” has  been  purchased 
by  the  Celebrated  Players  Film 
Corporation  of  Milwaukee. 

Manager  Shirley  has  returned 
from  New  York,  where  he  was  in 
conference  with  home  office  offi- 
cials, greatly  enthused  over  “Tri- 
fling Women,”  which,  he  declares, 
will  be  a record  breaking  picture 
both  from  an  artistic  and  box  of- 
fice standpoint. 


The  Cosmopolitan  National  ex- 
change is  now'  located  at  738  S. 
Wabash  Avenue,  having  removed 
from  its  former  offices  at  806  S. 
Wabash  Avenue. 


“Captain  Kidd,”  the  serial  re- 
cently acquired  by  Joe  Friedman 
of  Celebrated  Players  Film  Cor- 
poration, is  a sure  fire  winner,  in 
the  opinion  of  those  who  have 
viewed  the  first  few  episodes.  Full 
of  action  with  picturesque  scenes, 
it  carries  an  interesting  story 
throughout. 

Jake  Hendlesman’s  newr  theatre 
at  South  Bend,  Indiana,  is  rapidly 
nearing  completion  and  the  pop- 
ular exhibitor  is  already  arranging 
for  the  opening  of  this  twenty- 
five  hundred  seat  house,  which 
will  be  one  of  the  finest  moving 
picture  theatres  in  northern  In- 
diana. 


Emil  Stern,  of  the  Lubliner  & 
Trinz  Circuit  of  Chicago,  recently 
took  advantage  of  a big  Para- 
mount ad  tie-up.  With  the  open- 
ing of  the  Pageant  of  Progress 
Week,  Paramount  contracted  to 
run  an  extensive  campaign  in  all 
the  leading  Chicago  newspapers. 
Mr.  Stern  negotiated  to  run  his  ad 
alongside  of  Famous  Players  and 
it  proved  a genuine  business  stim- 
ulator. The  Lubliner  & Trinz  ad 
was  prepared  by  Albert  Dezel  of 
the  Master  Advertisers  Corpora- 
tion. 


This  in  the  ad  copy  used  to  announce 
the  premier  of  “ A 'J'aiUjr-Made  Man,” 
when  it  opened  at  the  California  Thea- 
tre, Los  Angeles 


Manager  Rozelle,  of  Aletro,  who 
has  just  returned  from  Indianapo- 
lis, reports  that  the  Hoosier  capital 
is  benefiting  by  the  business  re- 
vival which  is  helping  theatres 
generally  throughout  the  territory, 
and  that  materially  increased  at- 
tendance is  evident.  While  in  In- 
dianapolis Air.  Rozelle  closed  with 
the  Bringlinger  Company  for  the 
first  four  Aletro  releases  of  the 
season,  which  include,  “The  Pri- 
soner of  Zenda,”  “Broadw'ay 
Rose,”  “House  of  Nara”  and  “The 
Five-Dollar  Baby.”  “The  Pri- 
soner of  Zenda,”  which  is  herald- 
ed as  one  of  the  great  pictures  of 
the  year,  is  scheduled  to  open  at 
the  Roosevelt  on  completion  of  the 
“Blood  and  Sand”  run. 

Trustee  William  F.  Zibell  will 
sell  certain  films,  which  are  the 
property  of  the  bankrupt  Pioneer 
Film  Corporation  of  Illinois,  at  his 
rooms  in  the  Monadnock  Block,  on 
September  2nd  at  10  A.  M.,  ac- 
cording to  a notice  sent  out  by 
Sidney  E.  Eastman,  Referee  in 
Bankruptcy. 


The  musician’s  union  has  offi- 
cially notified  the  representatives 
of  the  motion  picture  theatre  own- 
ers and  managers  outside  the  loop 
that  the  union  will  not  accept  the 
10  per  cent  wage  cut,  as  proposed 
by  the  theatre  men.  It  is  under- 
stood that  negotiations  are  at  a 
standstill  and  little  likelihood  of  an 
agreement  before  September  15th, 
when  the  present  wage  and  work- 
ing agreement  expires,  is  seen. 
Many  theatre  managers  are  talk- 
ing of  abolishing  orchestras  alto- 
gether and  getting  along  with  or- 
gan and  other  instrumental  mu- 
sic. 


Goldwyn  Division  Alanagers  J. 
Koerpel,  of  Cleveland;  W.  E. 
Troug,  of  Kansas  City,  and  Cecil 
Maberry,  were  present  at  a con- 
ference in  Chicago  this  week, 
which  was  also  attended  by  J.  R. 
Granger,  of  Goldwyn’s  home  office. 
Plans  for  exploitation  and  sale  of 
Goldwn’s  Fall  and  Winter  product 
were  gone  over  at  the  meeting. 


Sidney  Heyman,  of  the  Or- 
pheum  Theatre,  Waukegan,  was  in 
the  city  this  w'eek  booking  pic- 
tures, and  reports  a marked  im- 
provement in  theatre  attendance  at 
the  Orpheum  and  other  Waukegan 
houses. 


Alaurice  Heilman  has  purchased 
the  Illinois  and  Indiana  rights  to 
eight  five-reel  westerns,  featuring 
Dorothy  Wood  and  Pete  Alorrison. 
The  first  release  date  for  this  ser- 
ies, which  was  acquired  from  San- 
ford Productions,  will  be  Septem- 
ber 15th.  Reelcraft’s  program 
for  the  year  is  now'  about  lined 
up  and  will  assure  exhibitors  a 


feature  a w'eek  for  fifty-two  weeks. 
Mr.  Heilman  is  now  planning  to 
open  up  offices  in  Milwaukee,  as 
welj  as  the  one  he  is  operating  in 
Indianapolis,  and  has  taken  quar- 
ters in  the  Toy  Building,  wffiere 
booking  will  begin  on  October  1st. 


William  C.  Aluir,  who,  although 
a Chicagoan,  has  been  connected 
with  the  film  business  in  Indianap- 
olis for  some  time  past,  was  in 
Chicago  this  week  and  it  is  re- 
ported, will  become  affiliated  with 
a large  distributing  organization. 


The  engagement  of  “Blood  and 
Sand,”  at  the  Roosevelt  Theatre, 
started  with  tremendous  business 
and  on  opening  day  the  entire 
house  was  filled  at  11  A.  M.  and 
every  seat  was  occupied  from  then 
until  closing  time.  Indications  are 
that  the  run  of  this  Valentino  feat- 
ure will  be  a record  breaker  for 
the  Balaban  & Katz  theatre. 


Julius  Stern,  president  of  Cen- 
tury Comedy  Company  and  vice- 
president  of  Universal  Film  Com- 
pany, with  David  Bader,  special 
press  representative  for  Century 
Comedy  Company,  spent  a few 
hours  at  the  Chicago  Universal  Ex- 
change en  route  from  Universal 
City  to  New  York.  Mr.  Bader  is 
responsible  for  the  splendid  Baby 
Peggy  Contests  being  conducted 
throughout  the  Pacific  Coast 
States.  Never  was  there  greater 
activity'  among  Century  and  Uni- 
versal studios  say's  Mr.  Stern. 


C.  F.  Young,  formerly  connected 
with  Goldwy'n’s  Chicago  exchange, 
is  now  representing  Reelcraft  on 
the  north  side,  Benny'  Weisenbach 
having  been  transferred  to  the 
south  side  territory'. 


Harry  Berman,  of  the  Film 
Booking  Offices  of  America,  was 
in  the  city  this  w'eek  and  while 
here  announced  the  appointment  of 
Joseph  Klein,  who  has  been  divi- 
sion manager  for  territory  east  of 
Chicago,  to  the  managership  of  the 
Chicago  office,  taking  the  place 
made  vacant  by  the  resignation  of 
C.  R.  Plough,  who  will  devote  his 
attention  to  the  management  of 
his  theatre  interests.  Air.  Berman 
is  gratified  over  the  forward  strides 
being  made  by  the  Film  Offices, 
both  in  this  territory  and  through- 
out the  country,  and  commented  on 
the  general  improvement  in  busi- 
ness done  by  motion  picture  the- 
atres as  bearing  out  his  predictions 
that  business  would  look  up  this 
Fall. 


Nathan  Wolf,  manager  of  the 
Biltmore  Theatre,  last  week  was 
the  victim  of  bandits,  who  waited 
for  him  in  the  vestibule  of  his 
apartment  at  1057  N.  Sacramento 


This  attractive  advertising  layout  used 
by  The  Mission  Theatre  in  Los  An- 
geles  for  ‘‘Human  Hearts” 


Boulevard,  and  got  five  hundred 
dollars  from  him,  which  he  was 
bringing  home  from  the  theatre. 


Louis  P.  Kramer  has  resigned 
as  manager  of  publicity  for  Uni- 
versal’s Kansas  City  office  to  di- 
rect the  publicity  and  advertising 
at  the  Chicago  exchange  of  the 
Film  Booking  Offices  of  America. 

“Kid”  Kramer  is  one  of  the 
youngest  exploitation  men  in  the 
country',  although  he  has  had  a 
wide  and  varied  experience  in  the 
exploitation  and  newspaper  field, 
and  is  known  from  coast  to  coast, 
having  been  special  press  repre- 
sentative for  Leonard  Wood  when 
the  general  was  a presidential  can- 
didate. He  handled  Shubert  vaude- 
ville at  Chicago  and  the  publicity 
on  the  Fox  specials,  “Over  the 
Hill,”  “The  Queen  of  Sheba,”  and 
“The  Connecticut  Yankee,”  during 
their  simultaneous  day  and  date 
run  at  forty-three  outlying  the- 
atres, a world’s  record.  Kramer 
then  joined  Universal  to  handle 
“Foolish  Wives”  at  Chicago  and 
was  later  assigned  to  Kansas  City. 

Harry'  AI.  Berman,  general  man- 
ager of  F.  B.  O.,  believes  that  with 
his  wide  experience  and  large  ac- 
quaintance among  the  exhibitors 
and  newspaper  folk  in  the  Chi- 
cago territory',  Kramer  is  just  what 
F.  B.  O.  and  the  exhibitors  need 
in  the  way  of  an  exploitation  di- 
rector at  the  Windy  City  office. 


September  2 , 1922 


1135 


PROGRAMS  FOR  THE  WEEK  OF 

AUGUST  26  T H 

Wit! 

1 First  Rui 

1 1 

ri 

leatres 

WIRE  REPORTS  FROM  C 

' 0 R R E 

SPONDENTS 

NEW  YORK  CITY 


Capitol  Theatre — 

Overture — “Poet  and  Peasant,” 
Suppe. 

Novelty — Sport  Review  — Western 
Stuff. 

Vocal — Aria  “Piangi,  Piangi,”  from 
Rigoletto — baritone. 

Current  Events — Capitol  News. 

Prelude — The  Flatterer — Dance — 

Doris  Niles. 

Feature — Rich  Men’s  Wives — Pre- 
ferred— Lichtman. 

Musical — Interlude  Selections  from 
“Mile.  Modiste”— Herbert. 

Comedy — Hy  Mayer  Travelaugh — 
Such  is  Life  in  Busy  London. 

Recessional — Organ. 

Mark-Strand  Theatre — 

Feature — The  Masquerader  — Guy 
Bates  Post — Second  week. 

Rivoli  Theatre — 

Feature  — Blood  and  Sand  — Ro- 
dolph  Valentino — Paramount — 
Third  week. 

Rialto  Theatre — 

Feature- — Blood  and  Sand  — Ro- 
dolph  Valentino — Paramount. 

Criterion  Theatre — 

1 Feature — Forget-Me-Not  — Metro 
— Fifth  week. 

Forty -fourth  Street  Theatre — 

Feature — Monte  Cristo — Fox — Sec- 
ond week. 

Lyric  Theatre — 

Feature — Nero — Fox — Last  week. 

Cameo  Theatre — 

Feature — Sherlock  Holmes — -John 
Barrymore — Continued. 

Astor  Theatre — 

Feature — The  Prisoner  of  Zenda — 
Metro — Third  week. 

Central  Theatre — 

Feature — Human  Hearts — Univer- 
sal— Fourth  week. 


YIOEFS  COLOMBIA  i;  j. 

=■-  ■ ^ — TODAY  Sit  WEEK—  


THE  LOVES  OF 
PHARAOH 


THE  MOST  SPECTACULAR  LOVE  DRAMA  EVER  FILMED 


SPLEMOID  ADDED  HITS 


Locw’s  Columbia  in  Washington,  D.  C., 
planned  this  ad  for  “The  Loves  of 
Pharaoh.” 


•wUk JAMES  KIRKWOOD,  ANMA  Q NILSSON  NORMAN  KERRY, 

filmed  in  fne  beauty  spot«  of  Italy,  and.  America. 


MR  AND  MRS.  OMAHA. 

"The  Man  From  Home”  will  rank  in  your  list  of 
lful\)  great  pictures! 

The  love  story  of  an  _ American  heiress  beseiged  by 
European  nobility,  woven  in  settings  that  are  like  rare 
paintings,  makes  "the  picture  unforgettable  I" 


“ The  Man  from  Home.”  when  at  the  Strand  Theatre,  Omaha,  ■ was  advertised 
as  the  above  illustration  shoies 


BROOKLYN 


Mark-Strand  Theatre — 

Overture — “Cavalleria  Rusticanna” 
(Mascagni),  by  the  Mark- 
Strand  Symphony  Orchestra — 
Alois  Reiser,  conductor. 

Specialty  Dance — An  original  com- 
position interpreted  by  Marian, 
Ruth  and  Alma.  Garbed  in 
filmy  raiment  with  vail  butter- 
fly wings,  the  performers 
danced  before  scrim  curtain  on 
which  was  projected  a butter- 
fly in  flight  in  prima  colors 
from  the  booth,  and  a falling 
roses  effect  casted  on  the  scrim 
curtain  from  either  side  of 
the  stage. 

Novelty — Claude  H.  MacGowan's 
Danse  Macabre — A film  syn- 
chronization of  Camille  Saint- 
Saens’  famous  composition. 

Music  — Instrumental  — Robert 
Thrane  — ’Cellist  Popper’s 
“Tarantella”  and  Saint-Saens’ 
“The  Swan.” 

Current  Events  Review — The  Mark 
Strand  Topical  Review. 

Vocal  — Mary  Fabian  — Soprano 
— Sings  Jewel  Song  from 
“Faust”  (Gounod).  Pseudo- 
Vocal — Walter  Smith — Basso — 
Singing  Grey’s  “Think,  Love,  of 
Me” — Special  set.. 

F eature  — The  Masquerader — Guy 
Bates  Post — First  National. 

Recessional — Organ  Solo — Flotow’s 
Selections  from  “Martha.” 

Next  Week — Lady  Diana  Manners 
in  The  Glorious  Adventure — 
LInited  Artists. 


PHILADELPHIA 


Stanley  Theatre — 

Overture — “ Phedre,” — Massenet. 
Vocal  Number- — George  Richard- 
son— baritone. 


Current  Events — Fox  and  Pathe 
News. 

Novelty — Topics  of  the  Day — 
Pathe. 

Feature — Her  Gilded  Cage — Gloria 
Swanson — Paramount 

Comedy — Torchys  Feud — Educa- 

tional. 

Novelty — Alexander  Hamilton  ■ — 
Vitagraph. 

Specialty — Dance — Desha,  in  select- 
ed numbers. 

Stanley  Orchestra — Excerpts  from 
“The  Blue  Kitten,” — Friml. 

Next  Week — Nice  People — Para- 
mount. 

Aldine  Theatre — 

Current  Events — Pathe  and  Inter- 
national Reviews. 

Feature — The  Top  of  New  York — 
May  McAvov — Paramount. 

Comedy — Puppy  Love — Fox. 

Next  Week — A Tailor-Made  Man 
— Charles  Ray — U.  A. 

Karlton  Theatre — 

Current  Events  — Pathe  News 
Weekly. 

Feature — The  Beautiful  Liar  — 
Katherine  MacDonald. 

Scenic  — Mooseback  in  the  Miri- 
mache. 

Comedy — Hope — Hodkinson. 

Next  Week — Evidence  — Elaine 
Llammerstein— Selznick. 

Palace  Theatre — 

Current  Events — Pathe  News. 

Feature — One  Clear  Call — First 
Nat’l  (second  run). 

Comedy — Bubbles. 

Scenic — Prizma  Sketches. 

Novelty — Topics  of  the  Day  — 
Pathe. 

Next  Week — If  You  Believe  It.  It’s 
So  — Thomas  Meighan  — 
Paramount  (second  run). 

Arcadia  Theatre — 

Current  Events  — Pathe  News 
Weekly. 

Feature — The  LTnderstudy  — Doris 
May— F.  B.  O. 


Novelty  — Movie  Chats  No.  29 — 
Hodkinson. 

Corned)- — The  Avenger. 

Next  Week — The  Ragged  Heiress 
— Shirley  Mason — Fox. 

Victoria  Theatre — 

Current  Events — Pathe. 

Feature  — The  Fast  Mail  — Fox 
(second  week). 

Comedy — The  Reporter — Fox. 

Novelty — Screen  Snapshots,  No.  7 
—Pathe. 

Next  Week — I Am  the  Law. 

Capitol  Theatre — 

Current  Events — Pathe  News. 

Feature  — The  Safety  Curtain  — 
Norma  Talmadge,  Eugene 
O’Brien — Re-issue — Selznick 

Comedy — The  Artist. 

Novelty — Kinograms. 

Next  Week — A Fool  There  Was — 
Fox  (second  run). 

Regent  Theatre — 

Feature — The  Stroke  of  Midnight 
- — Metro. 

Comedy — Falls  Ahead — Fox. 

Novelty — Screen  Review  No.  3. 

Next  Week — The  Homespun  Vamp 
— May  McAvoy — Paramount. 


CHICAGO 


Chicago  Theatre — 

Overture — “ Sweethearts.” 

Current  Events — News  Novelty. 

Specialty — Ralph  Errolle  in  a se- 
lected number. 

Novelty — Topic  of  the  Day. 

Music — “ Three  O’Clock  in  the 
Morning” — Organ  Solo. 

Scenic. 

Specialty — Charles  Oicott  (Piano- 
logue). 

Feature  — Nice  People  - — Wallace 
Reid — Paramount. 


This  “Monte  Cristo”  ad  of  the  Al- 
hambra Theatre  appeared  in  Los  An- 
geles newspapers 


11; >6 


Motion  Picture  News 


The  American  Theatre  in  Denver  ad- 
vertized Charles  Ran  in  '•  The  Barn- 
stormer” as  shown  above 
Comedy. 

Coming — Kindred  of  the  Dust. 
Tivoli  Theatre — 

Orphans  of  the  Storm — United 
Artists. 

Coming — If  You  Believe  It,  It’s  So 
— Thomas  Meighan  — Para- 
mount. 

Riviera  Theatre — 

Orphans  of  the  Storm — United 
Artists. 

Coming  Feature — If  You  Believe  It, 
It’s  So — Thomas  Meighan — 
Paramount. 

Roosevelt  Theatre — 

Feature — Blood  and  Sand — Rodolph 
V alentino — Paramount. 
Barbee’s  Theatre — 

Movie  Chats. 

Feature — The  Probation  Wife — 
Thomas  Meighan — Paramount. 
Comedy — A Pair  of  Kings — Larry 
Semon — Vitagraph. 

Randolph  Theatre — 

Organ  Selection. 

Comedy — Kid  Love. 

Feature — Don’t  Shoot — Universal. 
Coming  Feature — The  Gray  Dawn 
— Hodkinson. 
oodlawn  Theatre — 

Overture — Selected. 

Novelty — Pathe  Review. 

Current  Events — Woodlawn  News 
Comedy — Keep  Moving. 

Musical — Pinafore. 

Feature — The  Top  of  New  York — 
May  McAvoy — Paramount. 
Coming  Feature — The  Siren  Call — 
Dorothy  Dalton — Paramount. 


WASHINGTON 


Metropolitan- 

Overture — “ Melodious  Memories  ” 
— (Fink). 

Current  Events — Pathe  News — 

Topics  of  the  Day. 

Comedy — The  Frozen  North — First 
National. 

Feature— Rose  O’  the  Sea — First 
National. 

Next  Week — One  Clear  Call. 

Palace — 

Overture — “ The  Blue  Paradise.” 

Current  Events — Pathe  News — 

Topics  of  the  Day. 

Cartoon — Aesop’s  Fables. 

Feature — If  You  Believe  It,  It’s  So 
Thomas  Meighan — Paramount. 

Next  Week — The  Flands  of  Nara. 

Columbia — 

Overture  — “ Hungarian  Dances, 
Nos.  5 & 6 ” 

Current  Events — Universal  News. 

Cartoon — Mutt  and  Jeff. 

Feature — The  Gilded  Cage — Gloria 
Swanson — Paramount. 


Next  Week — Blood  and  Sand — 
Rodolph  Valentino  — Para- 
mount 

Rialto — 

Extra  Attraction — Houdini  in  per- 
son. 

Current  Events — Fox  News. 

Feature — The  Man  From  Beyond — 
Houdini. 

Next  Week — The  Married  Flapper 
— Universal. 

Comedy  — Torchv  Among  the 
Moonshiners — Educational. 


BALTIMORE 


Rivoli  Theatre — - 

Overture — “Katinka”— Rivoli  Sym- 
phony Orchestra. 

Current  Events — Rivoli  News — Se- 
lected. 

Comedy — The  Blacksmith — Buster 
Keaton. 


Layout  used  to  advertise  “ The  Dust 
Flower”  at  the  Colorado  Theatre, 
Omaha 


Novelty — Novelty  Review — Select- 
ed screen  magazine. 

Vocal — Solo — Leon  Zaretto,  Tenor. 

Feature — Heroes  and  Husbands — 
Katherine  MacDonald  — First 
National. 

Organ  Recital  — Ernie  Cooper  — 
Henry  Boehme. 

Century  Theatre — 

Overture — “Beautiful  Galathea”  — 
Century  Symphony  Orchestra. 

Current  Events — Century  Topical 
Review— Selected. 

Novelty — Poem  adaptation. 

Comedy — The  False  Alarm. 

Vocal — Solo — Jessica  Clement. 

Feature — If  You  Believe  It,  It’s  So 
— T homas  Meighan,  Para- 
mount. 

Recessional — Organ  Solo. 

Parkway  Theatre — 

Overture — Nessul’s  Parkway  Or- 
chestra. 

Current  Events— Parkway  Topical 
Review. 

Vocal — Solo — Clemence  duFort. 

Novelty' — Hope — Mary  Astor — with 
special  musical  program. 

Feature — The  Cradle  Buster. 

New  Theatre — 

Overture — New  Theatre  Orchestra. 

Current  Events — Pathe  News. 

Comedy' — The  False  Alarm. 

Feature — The  Top  of  New  York — • 
May*  McAvoy' — Paramount. 


ST.  LOUIS 


Missouri  Theatre — 

Current  Events  — Missouri  news 
and  views. 

Musical  — Organ  solo  — “Three 
O’Clock  in  the  Morning.” 
Cartoon — Felix  Saves  the  Day.” 


Specialty — “ Bits  of  Broadway  ” — 
Musical  review. 

Feature — The  Young  Diana — Mar- 
ion Davies. 

New'  Grand  Central,  Lyric 

Skydome,  West  End  Lyric  and 

Capitol — 

Overture — “’Neath  the  South  Sea 
Moon.” 

Current  Events — News  and  Views 
—Topics  of  the  Day. 

Cartoon — Aesop  Fable. 

Specialty' — Gene  Rodemich’s  Bruns- 
wick record  jazz  orchestra  with 
Dave  Silverman,  Allister  Wy- 
lie and  Gene  Rodemich — Piano 
trio. 

Specialty  — The  Browns  — Action 
picture  of  St.  Louis  Brow’ns, 
including  stars  of  other  years. 

Feature — The  Masquerader — First 
National. 

Delinar  Theatre — 

Overture — Booker’s  Orchestra. 

Current  Events — New's  and  View's. 

Comedy — Cartoon. 

Feature — Mr.  Barnes  of  New  York 
— Tom  Moore — Goldwvn. 

Criterion  Theatre — 

News  and  Views — Orchestra  Mu- 
sic— Comedy  Reels. 

Feature  — Mary  Pickford  in 
Through  the  Back  Door. 

Congress  Theatre — 

Music — Weekly  News  Reels — Cur- 
rent Events — Comedies. 


“ Nanook  of  the  North  ” was  adver- 
tised by  the  Alhambra  in  Los  Angeles, 
in  this  way 

Feature — The  Primitive  Lover — 
Constance  Talmadge  — First 
National. 

Arsenal — 

Feature  — Fools  First  — Marshall 
Neilan — First  National. 
Columbia  Theatre — 

Overture — Current  Events  — Fox 
News. 

Novelty — Screen  Magazine. 

Comedy  — Simply  Shocking — Uni- 
versal. 

Comedy — Fool  Days — A1  St.  John. 

Feature — Mr.  Barnes  of  New  York 
— Tom  Moore — Goldwyn. 

Also  five  acts  of  vaudeville. 


BUFFALO 


Shea’s  Hippodrome — 

Overture — “ Pique  Dame  Suppe. 
Vocal — Selection  by  Edgar  L. 
Kiefer,  concert  baritone. 


Feature — If  You  Believe  It,  It’s  So 
— Thomas  Meighan  — Para- 
mount. 

Comedy  — Splitting  Hairs  — Sun- 
shine. 

Current  E vents — Hippodrome  Re- 
view. 

Local  Events — Courier  Camera. 

Next  Week — Orphans  of  the  Storm.  E 

—United  Artists. 

Loew’s  State — 

Overture — Popular  Airs. 

Current  Events — Pathe  News. 

Feature — The  Man  Unconquerable 
— Jack  Plolt — Paramount. 

Comedy — Rapid  Fire — Mermaid. 

Next  Week — South  of  Suva — Mary 
Miles  Minter — Paramount. 

Lafayette  Square — 

Overture — Selection  on  Organ  by 
C.  Sharp  Minor. 

Current  Events — Fox  News. 

Local  Events — Courier  Camera. 

Feature  — Under  Oath  — Elaine 
Hammerstein — Selznick. 

Comedy — “Snub”  Pollard 

Special — Burlingame  Scenic. 

Mark-Strand — 

Overture — “ Cutie,”  from  “ The 
Blue  Kitten.” 

Current  Events — Kinograms. 

Feature — The  Right  That  Failed — 
Bert  Ly'tell — Metro. 

Comedy — Bew'are  of  Blondes — 
Hall  room. 

Next  Week — Divorce  Coupons — 
Corinne  Griffith— Vitagraph. 
Palace — 

Feature — The  Trap — Lon  Chaney — 
Universal. 

Special — The  Leather  Pushers. 
Shea’s  North  Park — - 

Feature — If  You  Believe  It,  It’s  So 
- — Thomas  Meighan  — Para- 
mount. 

Comedy  — Splitting  Hairs  — Sun- 
shine. 


CLEVELAND 


State  Theatre — 

Overture  — “Naughty  Marietta” 
by'  Victor  Herbert- — Violin 
Solo,  “ At  the  Cane-Break  ” 
rendered  by'  Benj.  Simon. 

Current  Events — Pathe  New'S  — 
Topics  of  the  Day. 

Comedy — The  Blacksmith — Buster 
Keaton. 


“Nobody  wanted,  roe 
Im  lame- they  adopted 


FORGET 
ME  NOT” 

THE  PLEA  OF  EVERY  ORPHAN.. 
— — BEGINNING  TODAY 

111  COLUMBIA® 


Lone’s  Columbia , Washington,  used 
this  copy  to  advertise  ” For-get-Me- 
Not  ” 


September 


2 


I 9 2 2 


1137 


Interpretative  Prologue  — Patrol- 
man Frank  Hunt  of  the  Cleve- 
land Police  Force,  popular 
baritone  of  the  force,  in  a 
repertoire  of  ballads  and  pres- 
ent day  favorite  songs. 

Specialty — State  entertainers,  fea- 
turing Tade’s  Singing  Orches- 
tra, in  new  songs  and  dances. 

Feature — In  the  Name  of  the  Law 
— F.  B.  O. 

Next  Week — The  Bonded  Woman 
— Betty  Compson. 

Allen  Theatre — 

Overture  — “William  Tell”  — 
symphony  orchestra. 

Current  Events  — Fox  News  — 
Plain  Dealer  Screen  Magazine 
(local) . 

Comedy  — Pop  Tuttle’s  Catch  — 
F.  B.  O. 

Feature — If  You  Believe  It,  It's  So 
— Thomas  Meighan  — Para- 
mount. 

Next  Week  — Trouble  — Jackie 
Coogan — First  Nat’l. 

Stillman  Theatre — 

Overture  — “ Second  Hungarian 
Rhapsody  ” by  Liszt. 

Current  Events — Kinograms. 

Cartoon — The  Original  Golfer. 

Feature — The  Prisoner  of  Zenda — 
Metro. 

Next  Week — same  continued. 

Park  Theatre — 

Overture — Symphony  program  in- 
cluding: (1)  “ Oberon  ” by 

Weber — (2)  “ Well  You  Know, 
Good  Mother”  from  Caval- 
leria  Rusticana  with  vocal  ac- 
companiment by  Beatrice  Ken- 
dall Eaton — (3)  "Evolution  of 
Dixie  ” by  Lake. 

Specialties — Organ  Solo — “ Mary 

Dear  ” by  Harold  Krell — Solo 
Dancers,  (1)  “The  Russian 
Bride.”  (2)  “Glow-Worm.” 

Prologue — A sea  shore  setting,  with 
light  house  in  distance  and 
Thomas  Wade  Lane,  basso, 
singing  “ Asleep  in  the  Deep.” 

Current  Events — Pathe  News. 

Comedy — Angel  Food. 

Feature — Rose  of  the  Sea — Anita 
Stewart — First  Nat’l. 

Next  Week — The  Five  Dollar  Baby 
— Viola  Dana — Metro. 


• FEATURING n 

! HELENE  CHADWICK  & JAMES  RENNIE  I 

1 DIVERTISSEMENTS ? 


3 

DIVERTISSEMENTS 

MERMAID  COMEDY  SCREAM.  "TREASURE  HUNTING" 

t 

+ 

POST  NATURE  SCENIC  BEAUTIFUL' 

n 

♦ 

EXCLUSIVE  SHOWING  LATEST  FOX  NEWS 

j 

FAMOUS  RIALTO  ORCHESTRA,  GEORGE  WILD.  DIRECTOR 
OVERTURE-SELECTIONS  FROM  “MARTHA,"  FLOTOW 
VIOLIN  SOLO-H.  SOKOLOV.  “THE  LAST  ROSE  OF 

I 

t 

I 

SUMMER” 

+ 

% OST  NEXT  WEEK 

? HARRY  HOUDINI  I 

♦ IN  PERSON  AND  ON  THE  SCREEN  S 


Copy  used  by  the  Rialto,  Washington, 
advertising  “The  Cast  Flower” 


Standard  Theatre — 

Current  Events  — International 
News. 

Comedy — Bath  Day — Century  com- 
edy. 

Sport — Leather  Pushers  No.  5 — 
Universal. 

Feature  — Don’t  Shoot  — Herbert 
Rawlinson. 

Next  Week — Paid  Back — Gladys 
Brock  well. 


KANSAS  CITY 


Newman  Theatre — 

Overture — “ The  Bohemian  Girl.” 

Current  Events — Newman  News 
and  Views. 

Muscial — Organ  Selections. 

Comedy — Danger — Mermaid  com- 
edy. 

Vocal  — Selections  from  “ The 
Spring  Maid  ” — Marie  Olivotti, 
soprano ; Arthur  Buckley, 
tenor. 

Specialty — The  Aaron  children,  ju- 
venile entertainers. 

Feature — -While  Satan  Sleeps — Jack 
Holt — Paramount. 

Next  Week — Nice  People. 

Liberty  Theatre — 

Overture — “Jolly  Fellows.” 

Current  Events — Pathe. 

Musical — Organ  Selections. 

Comedy — Pathe  Review  comedy. 


The  Denver  papers  carried  this  ad  of 

the  Colorado  theatre  on  “ Rose  of  the 
Sea  ” 

Feature — The  Dust  Flower — Helen 
Chadwick — Goldwyn. 

Next  Week — The  Young  Diana. 

Royal  Theatre — 

Overture — Selections. 

Current  Events  — Royal  Screen 
Magazine. 

Musical — Organ  Selections. 

Comedy — Torchy’s  Nut  Sunday— 
Torchy  comedy. 

Short  Subject — A Scandal  in  Bo- 
hemia— Sherlock  Holmes. 

Specialty — Songalogue  by  Stephen 
Slossar. 

F.eature — The  Married  Flapper — • 
Marie  Prevost — Universal. 

Next  Week — The  Woman  He  Mar- 
ried. 


Twelfth  Street  Theatre- 

Overture — Selections. 

Current  Events — Screen  Magazine. 
Musical — Organ  Selections. 

Comedy — The  Boat — Buster  Kea- 
ton— and  Aesop’s  Fables. 

Short  Subject  — At  Large  — Tom 
Santschi. 

Feature  — The  Infidel- — Katherine 
McDonald — First  National. 
Next  Week — To  be  selected. 


ATLANTA 


Howard  Theatre — 

Overture  — Poet  and  Peasant 
(Suppe) — The  Howard  Or- 
chestra, Enrico  Ledie  direct- 
ing. 

Current  Events  — Howard  News 
& Views. 

Prologue  — Remembrance  — Pre- 
senting Geo.  C.  Daniel,  bari- 
tone, in  a novel  arrangement  of 
the  world-famous  ballad 
“When  You  and  I Were 
Young,  Maggie.” 


Layout  advertising  “Rich  Men's 

Wives,”  at  the  California  Theatre, 
Los  Angeles 

Special — A Trip  to  Paramount 
Town. 

Feature — If  You  Believe  It,  It’s  So 
— Paramount. 

Metropolitan  Theatre — 

Overture — Orchestral  Selections. 

Current  Events — Kinograms. 

Musical — Dave  Love  Violin  Solo. 

Comedy — Cold  Feet — Christy. 

Feature — The  Hands  of  Nara. 

Strand  Theatre — 

Overture — Selections. 

Musical — Organ  Recital  by  Musi- 
cians De  Luxe. 

Comedy — Idle  Workers. 

Feature — The  Devil's  Pawn — Pola 
Negri. 

Rialto  Theatre — 

Overture — Rialto  Orchestra. 

Feature — South  of  Suva  (first  half) 
— Mary  Miles  Minter — Para- 
mount. 


INDIANAPOLIS 


Circle  Theatre — 

Overture — “ Beautiful  Galatea.” 

Current  Events — Pathe  News  and 
Kinograms. 

Novelty — Topics  of  the  Day — “ The 
Glow  Worm,”  musical  accom- 
paniment. 

Scenic — In  Switzerland. 

Comedy — Torchy’s  Feud — Educa- 
tional. 

Organ  Solo  — “ Sweet  Indiana 
Home.” 

Feature  — Fools  First  — Marshall 
Neilan — First  Nat’l. 

Next  Week  — Smudge  - — Charles 
Ray. 

Colonial  Theatre — 

Current  Events — Pathe  News. 

Corned}- — Aesop  Fable. 

Feature  — Under  Oath  — Elaine 
Hammerstein — Selznick. 

Next  Week — The  Dictator. 

Ohio  Theatre — 

Current  Events  — International 
News. 

Comedy — Speed  ’Em  Up. 


The  Einema,  Los  Angeles,  advertised  ■ 
■■ Hurricane’s  Cal”  using  the  above 
copy 

Feature — The  Trap — Universal. 

Next  Week  — Through  a Glass 
Window. 


LOS  ANGELES 


Superba  Theatre- 

Current  Events  — International 
News. 

Comedy — Bath  Day 

Feature  — Don’t  Shoot  — Herbert 
Rawlinson — Universal. 

Next  Week — Paid  Back. 

Symphony  Theatre — 

Feature  — Grandma’s  Boy  — Fif- 
teenth Week. 

Chine’s  Theatre — 

Current  Events — Kinograms — Edu- 
cational. 

Novelty — Starland  Revue — F.  B.  O. 

Comedy — A Jazz  Honeymoon — 
Lloyd  Reissue. 

Feature — The  Fatal  Marriage — F. 
B.  O. — Triangle  Reissue. 

Tally’s  Theatre — 

Feature — Heart’s  Haven — Hodkin- 
son — Third  Week. 

Grauman’s  Rialto — 

Feature — Blood  and  Sand — Para- 
mount— Fourth  Week. 

Mission  Theatre — 

Feature — Human  Hearts — Univer- 
sal— Second  Week. 

Miller’s  Theatre — 

Feature — A Tailor  Made  Man”- — 
Charles  Ray — United  Artists — - 
Fourth  Week. 

Grauman’s  Theatre — 

Overture — “ Thistle.” 

Current  Events — Pathe  News. 

Novelty  — Pathe  Review  — Movie 
Chats. 

Specialty — Organ  with  Slides  and 
Voice,  “ Mary  Dear,”  solo. 

Cartoon — Out  of  the  Inkwell — 
Mosquito  Atmosphere. 

Prologue — Day  and  Night  Snow 
scenes  with  girl  singing  “ I 
Love  You”  and  tenor  singing 
“ Somewhere  a Voice  Is  Call- 
ing.” 

Feature — The  Siren  Call. 

Next  Week  — The  Loves  of  Pha- 
raoh. 

Hill  Street  Theatre — 

Scenic — ’Mid  Sahara  Sands — Edu- 
cational. 

Novelty  — Great  Authors  Series 
Subject. 

Comedy — A Penny  Reward — Edu- 
cational. 

Feature — Light  of  the  Desert — 
Shirley  Mason — Fox. 

Five  Acts  of  Vaudeville. 


113S 


Motion  Picture  News 


Feature — The  Half  Breed — First 
National. 

Next  Week — Kindred  of  the  Dust. 


SEATTLE 


Coliseum  Theatre — 

Overture — “ Ballet  Egyptian.” 
Current  Events — Kinograms. 
Novelty — Topics  of  the  Day. 
Feature — Loves  of  Pharaoh,  Para- 
mount. 

Next  Week — Her  Gilded  Cage. 
Columbia  Theatre — 

Overture  — Selection  from  “Will- 
iam Tell.” 

Current  Events — International 
News. 

Comedy— Simply  Shocking. 


In  Denver  “ Nanook  of  the  North’’ 

teas  advertised  at  the  Colorado  Thea- 
tre, as  ubove 

California  Theatre — 

Overture — “ The  Prince  of  Pilsen,” 
Symphony  Orchestra ; Medley, 
“ In  a Clock  Store.” 

Current  Events — Fox  and  Interna- 
tional News. 

Novel ty — Topics  of  the  Day. 

Feature — The  Kingdom  Within. 

Comedy  — Please  Remit  • — Monte 
Banks. 

Next  Week — Flesh  and  Blood. 

Kinema— 

Overture — Medley. 

Novelty  — Sport  Review  — Once 
Upon  a Time — Goldwyn. 

Specialty — “Tomorrow  Will  Be 
Brighter  Than  Today,”  organ, 
with  violin  solo — “ Apple  Blos- 
soms,” introducing  “The  Echo.” 

Current  Events  — International 
News. 

Specialty — Pianologue. 

Comedy  — Be  Reasonable  — Mack 
Sennett. 


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DOROTHY 


In  ad  used  by  Crandall’s  Metropolitan, 
Washington,  offering  “ Hurricane’s  Gal” 


XYS 


THEATRE 


T.L  Tally  Presents 

World  Promimro  ol 

BENJ.  B.  HAMPTON’S 
GREATEST  PRODUCTION 


Hearts 

.haven 

| ' BY 

■ .Clara  Louise  Buinhanrv 


A mighty  achievement 
which  lifts  the  Cinematic  Art 
to  greater  heights 


YOU  WILL  FACE  LIFE'S 
PROBLEMS  WITH  A BET- 
TER UNDERSTANDING 
AND  LEARN  HOW  TO  FIND 
YOUR  HEART'S  HAVEN 
AFTER  SEEING  THIS  RE- 
MARKABLE PHOTOPLAY. 


ay  Day  Portrayed  by  One  . 
the  Fm««  Costs  Erra  Araot 
bled.  Including 


CLAIRE  ADAMS 
ROBERT  McKIM 
CARLCANTVOORT 


One  of  the  attractive  ads  arranged  by 
Tally’s  Los  Angeles  Theatre  for 
“Heart’s  Haven” 

Feature — The  Storm,  Universal. 
Strand  Theatre — 

Overture—”  Zampa.” 

Current  Events — Kinograms,  Edu- 
cational. 

Music — ■“  Love  Letters,”  Organ. 
Feature — The  Prisoner  of  Zenda, 
Metro. 

Blue  Mouse  Theatre — 

Overture—”  Down  by  the  Sea.” 
Current  Events — Fox. 

Comedy — The  Esquimo,  Fox. 
Feature — In  the  Name  of  the  Law, 
F.  B.  O. 

Liberty  Theatre — 

Overture — Popular  Medley. 

Current  Events — Selznick. 

Scenic — Pathe  Review. 

Comedy — Homemade  Movies. 
Feature — The  Top  of  New  York, 
Paramount. 

Specialty — Albert  Malotte  playing 
and  singing  “Old  Black 
Mammy.” 

Next  Week — While  Satan  Sleeps, 
Paramount. 

Winter  Garden  Theatre — 

Overture. 

Current  Events — International. 
Novelty — Screen  Snapshots. 


Comedy — Going,  Going,  Gone. 
Feature — The  Lying  Truth,  Amer- 
ican Releasing. 


SAN  FRANCISCO 


Granada  Theatre — 

Overture  — Excerpts  from 
‘‘Naughty  Marietta  ” and 
“ Angel  Face.” 

Current  Events  — Granada  News 
Film. 

Specialty  — Deiro,  Famous  Accor- 
dionist. 

Feature — Nice  People,  Paramount. 

Cartoon — Felix  in  the  Swim. 

Recessional  — “ Dance  of  the 
Hours,”  Organ. 

California  Theatre — 

Overture — Selections  from  “ High 
Jinks”  and  “Just  Because 
You’re  You.” 

Current  Events — California  Topi- 
cal Review. 

Specialty — “ Mary,”  a musical  nov- 
elty with  tenor  and  soprano. 

Feature — If  You  Believe  It.  It’s 
So,  Thomas  Meighan,  Para- 
mount. 

Added  Attraction  — A Spanish 
Dance  with  Special  Prizma 
Birds  Music  Film,  ‘ The  Span- 
ish Dance.” 

Imperial  Theatre — 

Overture  — “ The  Last  Rose  of 
Summer”  and  “Just  Because 
You’re  You.” 

Current  Events — Imperial  Special 
Screen  News  and  Magazine. 


FLAPPER 


// 


A ROAEING  ROMANCE  OF  LAUGHS 
AND  THRILLS  --  W1TM 


MARIE. 

PREVOST 


Striking  ad  arranged  by  the  Superba 
Theatre  of  Los  Angeles  for  “ The  Mar- 
ried Flapper  ” 

Vocal — Lyric  Soprano. 

Prologue  — Tableau  and  Special 
Music. 

Feature  — Blood  and  Sand,  Ro- 
dolph  Valentino,  Paramount. 
Next  Week — The  Old  Homestead. 

Rivoli  Theatre — 

Current  Events  — Kinograms  — 
Educational. 

Feature — The  Masquerader — First 
National. 


Added  Attraction  — Personal  Ap- 
pearance of  Guy  Bates  Post 
for  one  day. 

Comedy — Torchy’s  Holdup — Edu- 
cational. 

Strand  Theatre — 

Overture — “ The  Serenade.” 

Current  Events — Kinograms — Edu- 
cational. 

Musical — Violin  Solo — “ Little  Grey 
Home  in  the  West.” 

Features — Intrigue  and  The  Man 
from  Hell's  River. 

Cartoon — Mutt  and  Jeff — Fox. 


ST.  PAUL 


Capitol  Theatre — 

Overture — Selections  from  “ The 
Mikado  ” — Sullivan  — Sym- 
phony. 

Current  Events — Pathe  and  Inter- 
national News. 

Novelty — Tony  Sarg’s  Marionettes 
The  Original  Movie. 

Specialty — Jerry  and  Her  Piano 
Girls. 

Feature — If  You  Believe  It,  It’s  So 
— Thomas  Meighan  — Para- 
mount. 

Novelty — A Trip  to  Paramount- 
town. 

Recessional — Organ. 


NEWARK 


Brandford  Theatre — 

Overture  — “Madame  Sherry”  — - 
Symphony  Orchestra. 

Current  Events  — Branford  Re- 
view. 

Novelty — Topics  of  the  Day. 

Comedy — Danger. 

Musical — Tenor  solo  and  organ 
solo,  with  orchestra  accom- 
paniment. 

Prologue — The  Forest  Fire. 

Feature — The  Storm — Universal. 


WHAT DOES A 
WOMAN  EXPECT 
OF  MARRIAGE? 


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DOMESTIC 
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This  ad  copy  by  the  Strand  Theatre, 
Omaha,  for  “ Domestic  Relations” 


September  2 , 1922 


1139 


EXHIBITORS'  REPORTS  ON  NEW  RELEASES 

What  the  Big  Houses  Say 

EARLY  RETURNS  FROM  WEEK  RUN  THEATERS 


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vanced  prices.  Matinees  also  were 
crowded.  (Middle  West.) 


Remarkably  well  acted  feature  with 
story  which  will  appeal  to  high  grade 
audiences.  Did  big  business.  (Middle 
West.) 


Hurricane's  Gal — 

This  one  has  real  kick.  Many  came 
back  a second  time  bringing  their  friends. 
Good  business.  (Middle  West.) 


We  did  only  fairly  well  with  this  pic- 
ture. Can’t  tell  whether  it  was  excessive 
heat  that  affected  business  or  whether  the 
picture  was  not  popular.  (Middle  West.) 


Fools  First — 

A good  drawing  card.  Did  a good 
week’s  business.  (Middle  West.) 


Seemed  to  go  over  very  nicely  with 
patrons.  Heat  affected  business.  (Middle 
West.) 


Gypsy  Blood 

Patrons  liked  this  one  and  it  went  over 
good  for  a week.  (Middle  West.) 


The  Half  Breed — 

Good  picture  which  seemed  to  please 
my  patrons.  (West.) 


SELZNICK 

Woman  of  No  Importance — 

Hot  weather  failed  to  hold  this  one  back 
and  it  played  to  a good  weekly  attend- 
ance. (Middle  West.) 


Evidence — 

Good  plot  picture.  Drew  well  for  one 
week.  (Middle  West.) 


Under  Oath — - 

Excellent  picture  and  good  business  not- 
withstanding the  heat.  (Middle  West.) 


UNIVERSAL 

The  Trup — 

Very  good  picture.  Good  business  in 
spite  of  heat.  (Middle  West.) 


Don’t  Shoot — 

Clever  picture  with  mystery  and  plenty 
of  punch.  Holding  over  for  secon4.run 
on  account  of  big  business.  (Middle 
West.) 


Cashing  in  on  stars’  popularity  in  ad- 
vertising “ The  Fatal  Marriage”  Grand 
Opera  House,  Cincinnati 

FAMOUS  PLAYERS 
If  You  Believe  It,  It’s  So — 

A knockout;  had  the  pep  and  kick  to 
it  and  pulled  big  houses  for  one  week. 
(Middle  West.) 


Tom  Meighan  shows  to  advantage. 
Many  patrons  believe  it  his  best  work. 
Attendance  very  good.  (Middle  West.) 


Fair  picture.  Business  good,  consider- 
ing the  heat.  (East.) 


While  Satan  Sleeps — 

Held  up  well  for  second  run;  weather 
against  business.  (East.) 

Dramatically  wonderful  picture  but 
lacks  popular  appeal.  Hot  weather  hurt 
attendance.  ( Middle  West.) 


The  Loves  of  Pharaoh — 

Pulled  them  in  for  best  business  of 
summer  to  date.  A big  surprise  for  a 
foreign-made  production.  Well  liked  by 
patrons  and  press.  (East.) 

Poor  business  for  a good  picture.  Too 
heavy  entertainment  for  the  hottest  week 
of  the  summer.  (Middle  West.) 


Fairly  good  entertainment  and  business 
the  same.  (West.) 


Over  the  Border — 

Went  over  in  fine  shape  in  spite  of 
warm  weather.  This  is  an  ideal  summer 
offering,  well  acted.  Especially  good  for 
cities  along  U.  S. -Canadian  border. 

(East.) 


The  Beauty  Shop — 

Only  a fair  bu'siness,  due  mostly  to  un- 
usually hot  weather.  (Middle  West.) 


The  Dictator — 

Excellent  picture  shows  Wallace  Reid 
to  advantage  as  hero  of  South  American 
revolution.  Played  to  good  business. 
(Middle  West.) 


The  Young  Diana — 

Interesting  chiefly  as  spectacle.  Star 
not  a good  drawing  card  here.  Business 
only  fair.  (East.) 


Top  of  New  York — 

Fair  production  with  business  about  as 
usual.  (West.) 


The  Siren  Call — 

Fine  feature  which  brought  good  box 
office  receipts.  (West.) 


FIRST  NATIONAL 


Love’s  Penalty — 

Just  an  average  program  picture  that 
recorded  box  office  receipts  below  usual 
figures.  Not  enthusiastically  received. 
(East.) 


The  Deuce  of  Spades — 

Charley  Ray  always  pleases.  Did  fair 
business.  (Middle  West.) 


The  Silent  Call — 

One  of  the  best  pictures  shown  this 
season.  Many  strangers  in  audience.  Did 
excellent  business.  (Middle  West.) 


Fair  as  to  box  office  value.  Seemed  to 
please.  (West.) 


The  Loaded  Door — 

Mystery  play  with  more  mystery  than 
art.  Business  average  summer  attendance. 
(Middle  West.) 


FOX 

A Fool  There  W as — - 

A good  entertainment  and  did  better 
business  than  this  house  has  averaged 
lately.  (East.) 


ONE  BIG  WEEK  BEGINNING  TODAY 


Qfio  Man  oF a Thousand  Faces 


The  Masquerader — 

Great  picture  and  great  business  at  ad- 


At the  Pantheon,  Toledo,  “ The  Trap”  offered  as  the  feature  attraction. 


An  ad  offering  “ Grandma’ s Boy  ” at 
both  the  Rialto  and  Princess  Theatres, 
Denver 


The  Fast  Mail — 

All  that  was  promised  as  a picture; 
melodrama,  pure  and  simple.  Business 
big  all  week  despite  the  heat.  (East.) 


METRO 

The  Five  Dollar  Baby — 

Light  comedy  which  keeps  audiences 
laughing.  Played  to  average  business. 
(Middle  West.) 


Fascination — 

Considering  it  has  been  shown  in  sev- 
eral local  houses,  attendance  was  good 
(Middle  West.) 


Hate — 

Mediocre  picture.  Business  poor 
(East.) 


Prisoner  of  Zenda — 

Very  good  feature  with  resulting  good 
business.  (West.) 


ASSO.  EXHIBITORS 
Grandma’s  Boy — 

A comedy  feature  which  will  be  hard 
to  beat.  Played  to  remarkably  big  busi- 
ness for  season  of  year.  (Middle  West.) 


GOLDWYN 
Always  the  Woman — 

A very  entertaining  picture.  Betty 
Compson  well  liked.  Receipts  satisfac- 
tory. (Middle  West.) 


FILM  BOOKING 
Son  of  the  Wolf  - 

Good  action  stuff.  Held  up  for  four 
days.  (Middle  West.) 


In  the  Name  of  the  Law — 

Fair  picture  with  business  pretty  good. 
(West.) 


The  Fatal  Marriage — 

Fine  picture  for  the  summer  months 
and  it  went  over  good.  (West.) 

AMERICAN  RELEASING 
His  Wife’s  Husband — 

Light  entertainment  which  drew  mod- 
erately well.  (Middle  West.) 


STATE  RIGHTS 
The  Worldly  Madonna — 

Not  up  to  Clara  Kimball  Young’s 
standard.  Had  to  pull  the  picture  on 
fourth  day.  (Middle  West.) 


An  impossible  story  which,  neverthe- 
less, attracted  fair  business.  (East.) 


A light-house  in  the  center  of  the  lobby  of  the  Palace  theatre,  El  Paso,  Texas,  beckoned  patrons  to  “Reported  Missing.”  Xote  flash-search  light 

at  top. 


1 Advisory  Board  and  Contributing  Editors,  Exhibitor  Service  Bureau 


Bmi{«  J.  Schade,  Schade  theatre,  Sandusky. 

■.  C.  Horator,  Alhambra  theatre,  Toledo. 

| Edward  L.  Hyman,  Strand  theatre,  Brooklyn, 
f Thee.  L.  Hays,  Gen.  Mgr.  Flnklesteln  A Knbla, 
f Minneapolis. 

Lee  A.  Landan,  Alhambra  theatre,  Milwaukee. 

| Jerk  Kuhn,  Loew  theatres,  Cleveland. 

| S.  Barret  McCormick,  Managing  Director,  Mc- 
Vicker’s  theatre,  Chicago. 

I.  B.  Rogers,  Managing  Director,  Tivoli  and  Rialto 
theatres,  Chattanooga,  Tenn. 

Stanley  Chambers,  Palace  theatre,  Wichita,  Kaa. 

WUlard  C.  Patterson,  Criterion  theatre,  Atlanta. 

I.  B.  WUby,  Supervisor  of  Southern  Enterprises, 
lne.,  Birmingham,  Ala. 

■.  \.  Richards,  Jr.,  Gen.  Mgr.,  Saenger  Amuse- 
ment Co.,  New  Orleans. 

I.  L.  Newman,  Newman,  Royal  and  Regent 
theatres,  Kansas  City,  Mo. 

Arthur  G.  Stolte,  Des  Moines  theatre,  Des  Moines, 
Iowa. 

Chat.  Branham,  Famous-Lagky,  Ltd.,  Toronto, 
Can. 

W.  C.  Qulmby,  Managing  Director,  Strand  and 
J eat  arson  theatres,  Fort  Wayne,  Ind. 

*.  A.  Partington,  Imperial  theatre,  San  Francisco. 

ei— se  w.  Carpenter,  Paramount-Empress  theatre, 
■alt  Lake. 

ktstas  M.  Beth,  California  theatre,  San  Fran- 
•loco. 

Sidney  Granman,  Orannan's  theatre,  Los  Angeles. 

Louis  K.  Sidney,  Managing  Director,  William  Fez 
theatres,  Denver. 


These  “ dunces ” paraded  in  a street  ballyhoo 
for  “School  Days,”  for  the  Lyric  theatre, 
Harlan,  Iowa. 


A lobby  designed  to  sell  “Missing  Husbands,” 
at  Beaumont,  Texas,  Tivoli  theatre. 


Herbert  J.  Thatcher,  Strand  theatre,  Selina,  Kaa. 

Geo.  Rot  sky,  Managing  Director,  Allen  theatre. 
Montreal.  Canada. 

L.  W.  Barclay,  Managing  Director,  Nemo  theatre.  | 
Johnstown,  Pa. 

Phil.  Gleicbman,  Managing  Director.  Broadway- 
Strand  theatre.  Detroit. 

William  Johnson,  Director  of  Exploitation,  South- 
ern Enterprises,  Inc.,  of  Texas,  Dallas,  Texas. 

FreA  s.  Myer.  Managing  Director,  Palace  theatrs, 
Hamilton.  O. 

Harold  B.  Franklin.  Director  of  Theatres,  Famous  I 
Players-Lasky  Corp.,  New  York. 

L.  L.  Stewart,  Director  of  Exploitation,  Southern 
Enterprises,  Inc.,  Atlanta,  Ga. 

Joseph  Plunkett,  Managing  Director,  Mark  Strand  | 
theatre.  New  York. 

Samuel  Slvitz,  Director  of  Publicity,  Rowland  and 
Clark  theatres,  Pittsburgh. 

Ray  Grombacher,  Managing  Director,  Liberty  the-  | 
atre,  Spokane,  Wash. 

Ross  A.  McVoy,  Manager,  Temple  theatre, 
Geneva,  N.  I. 

George  Tooker,  Manager,  Regent  theatre,  Elmira, 

N.  Y. 

Ernest  G.  Stellings,  Manager,  Grand  theatre,  Wil- 
mington, N.  C. 

W.  8.  McLaren,  Managing  Director,  Capital 
theatre,  Jackson,  Mich. 

W.  Griffith  Mitchell,  Managing  Director.  Majeetle 
and  Family  theatres.  Pert  Huron,  Mich. 

A.  J.  Cobe.  Managing  Director,  Central  Theatre, 

New  York. 


HIIIHtmfN«tHHIIIIItHIIHniHlllllMMIMUMHHHIMI*lllllllllllllillllHIIIHIIinrtlllllHlllllllllllllMMIII.miHlllimilllllimilllHllllimi'IHHMmNIHtMtMIUIMM»Mmnniimt 


A Ballyhoo  and  prologue  for  “ Nanook  of  the  Nor  tli,”  zvlien  at  the  Grand  theatre,  Topeka,  Kansas. 


1141 


Racing  Display  Is  Great  Aid  to 
“My  Old  Kentucky  Home” 

El  Paso,  Texas. — For  the  small  sum  of  ten 
dollars  Manager  J.  M.  Edgar  Hart  of  the 
Palace  theatre  increased  his  business  thirty 
per  cent,  by  a novel  lobby  display  on  “ My 
Old  Kentucky  Home.”  It  consisted  of  a 
j beautifully  decorated  stall,  which  looked  like  a 
! white  fence  enclosure.  This  was  covered  with 
Icanvas  and  attractively  painted  and  lettered. 

In  the  stall  was  a live  pony,  with  the  regalia 
of  a thoroughbred  racer,  and  alongside  stood 
a young  lady  in  jockey  garb.  Behind  the  dis- 
play and  concealed  by  a large  stack  of  hay 
was  a victrola  which  played  “ My  Old  Ken- 
tucky Home.” 


Broken  Window  Draws  Crowd 
as  “Trouble”  Stunt 

Rock  Island,  111. — Manager  E.  R.  Cummings 
of  the  Fort  Armstrong  Theatre,  wins  the  prize 
for  a stunt  on  Jackie  Coogan  in  First  Na- 
tional’s “Trouble.” 

The  window  of  a prominent  retail  store  was 
marked  to  give  the  illusion  of  having  been 
broken  through.  It  was  exhibited  as  the 
broken  pane  that  got  Jackie  Coogan  into 
“Trouble.” 

Another  exploitation  angle  used  by  Cum- 
mings was  a freehand  drawing  contest,  a speci- 
fication being  that  the  drawings  had  to  be  7x11 
- — in  other  words  the  proper  size  for  window 
displays  later  on. 


Freckled  faced  boy  who  was  paid  for  looking 
like  Wesley  Barry,  driving  this  ballyhoo  to  ex- 
ploit “School  Days”  at  the  Arcade  theatre, 
Brookhaven,  Miss. 


Advance  Exploitation  on  “One 
Clear  Call”  Arouses 
City  Officials 

MADISON,  Wis. — Just  before  “ One 
Clear  Call  ” came  to  the  Strand 
Theatre,  all  the  city,  county  and 
state  officials,  leading  business  men,  and 
the  most  prominent  professional  men 
received  through  the  mail  scraps  of  wrap- 
ping paper  on  which  was  printed  in  red 
ink  the  figure  of  a horseman  in  the  re- 
galia of  the  Ku  Klux  Klan  . The  paper 
bore  no  other  sign  except  the  address. 

The  news  of  this  got  on  the  front  pages 
of  the  papers  with  conjectures  as  to  its 
portent.  Then  on  Saturday  night,  just 
before  “ One  Clear  Call  ” opened  the  next 
day,  a lone  horseman,  masked,  wearing 
white  robes,  appeared  and  rode  around 
the  capitol  souare.  He  was  arousing 
some  alarm,  and  was  taken  to  the  police 
station.  He  turned  out  to  be  an  adver- 
tisement for  “ One  Clear  Call,”  news  of 
which  was  in  the  Sunday  morning  papers. 

Manager  A.  P.  Desormeaux  was  well 
pleased  with  the  results  of  the  stunt. 


Mint  And  “The  Lotus  Eater” 
Brought  Fans  To  The  Midland 
Theatre 

Hutchinson,  Ivans. — Kansas  is  not  so  far 
from  the  Mason-Dixon  line  or  prohibition  so 
old  that  the  citizens  have  forgotten  the  lure  of 
mint  leaves. 

When  Earl  Haas,  manager  of  the  Midland 
Theatre  played  “The  Lotus  Eater”  he  sent 
around  small  tags  to  his  mailing  list  with  this 
copy : 

“In  Lotus  land  they  eat  leaves  like  these  to 
win  soothing  peace  and  dreamy  delights.  John 
Barrymore  inspires  that  in  ‘The  Lotus  Eater’ 
coming  to  the  Midland.” 

To  each  card  he  mailed  out  he  attached  a 
spray  of  mint.  The  leaves,  at  the  time  of 
sending  were  just  off  the  ice  and  their  odor  was 
a certain  incentive  to  open  the  package. 

The  cards  and  flowers  were  supplied  by  a 
local  florist  who  was  anxious  to  advertise  his 
business  in  this  way  and  all  Manager  Haas  had 
to  pay  for  this  stunt,  which  increased  box- 
office  receipts  considerably,  was  the  cost  of 
mailing  or  sending. 


Veiled  Figure  Silently  Exploits 
“One  Arabian  Night” 

Beatrice,  Neb. — Included  in  the  “ harem 
impersonation  ” connected  with  exploitation 
for  “ One  Arabian  Night,”  at  the  Gilbert 
theatre,  was  having  the  figure  on  the  street 
giving  out  cards,  completely  veiled. 

The  impersonator  was  grotesquely  garbed, 
and  this  fact,  coupled  with  the  veil,  which 
covered  the  entire  face,  instead  of  from  the 
chin  to  the  eyes,  aroused  interest  in  an  attempt 
to  determine  whether  the  stroller  was  male 
or  female.  In  this  case,  a glance  at  the  hand, 
which  was  ornamented  with  a sparkler  on 
one  of  the  delicately  formed,  fingers,  gave  a 
clue  as  to  the  sex. 

The  veil  bore  the  inscription,  “ One  Ara- 
bian Night,”  advertising  the  tie-up  between 
the  mysterious  figure  and  the  attraction  at 
the  Gilbert  theatre. 


Lights  and  Lobby  Display  Pro- 
vide Emergency  Exploitation 

Wilmington,  N.  C. — Ernest  G.  Stellings, 
manager  of  the  Grand  theatre,  was  forced  to 
act  quickly  in  getting  out  his  publicity  on 
“ The  Green  Temptation,”  because  of  a short 
notice  booking.  Having  only  two  days’  ad- 
vance notice  Manager  Stellings  at  once  set 
to  work  and  had  all  lights  in  his  lobby  dyed 
a deep  green,  which  were  worked  on  a flasher 
with  white  lights,  alternating  two  of  green 
and  one  of  white.  He  also  had  painted  lobby 
cards  of  medium  green,  using  two  other  shades 
of  green  for  his  lettering. 


When  “Across  the  Continent  ” hit  El  Paso, 
Texas,  these  decorations  held  forth  in  the 
lobby  of  the  Palace  theatre. 


1142 


Motion  Picture  News 


“Meet  Me  at  ‘The  Crossroads 
of  New  York’  ” Used  as  Slogan 

Jersey  City,  N.  J. — There  was  once  a 
popuiar  slogan  in  Chicago  “ Meet  me  at 
the  h ountain,”  which  referred  to  a certain 
rotunda  in  a large  department  store.  The 
slogan  traveled  as  far  as  Jersey  City, 
where  it  became  local,  referring  to  a 
meeting  place  in  a large  department  store. 

So  for  the  run  of  “ The  Crossroads  of 
New  York,”  both  the  Central  and  Tivoli 
Theatres  tied-up  with  the  department 
store  and  launched  a teaser  campaign.  A 
select  mailing  list  was  covered  with  cards 
that  read  “ Meet  me  at  the  Crossroads  of 
New  York.”  The  recipients  were  asked  to 
watch  the  newspapers,  paving  the  way  for 
the  first  big  display  splurge  on  the  pic- 
ture. 

xhe  management  report  that  this  pop- 
ular slogan,  slightly  paraphrased,  caught 
the  eye  and  was  effective  in  stimulating 
business  and  pass  it  along  for  the  benefit 
of  those  exhibitors  in  whose  towns  there 
is  a popular  meeting  place  which  might 
be  paraphrased  in  the  same  way. 


The  Question  of  “Where  Is  My 
Wandering  Boy  Tonight’’ 
Serves  as  Teaser 

Houston,  Texas. — Manager  H.  A.  Brown- 
lee, of  the  Capitol  theatre,  began  his  campaign 
on  “ Where  Is  My  Wandering  Boy  Tonight?  ” 
by  running  teaser  ads  in  the  newspapers. 

A large  cut-out  was  taken  from  the  twenty- 
four  sheet  lithograph  and  mounted  on  the 
marquee,  directly  over  the  entrance  to  the 
theatre.  It  showed  a picture  of  the  mother 
with  outstretched  arms  and  the  title  of  the 
picture  stood  out  boldly.  This  cut-out  and 
title  was  lighted  by  a portable  spot,  which 
played  upon  it  from  across  the  street. 

For  a ballyhoo,  Manager  Brownlee  had  a 
young  lady  dressed  as  an  aged  mother,  giving 
out  cards  reading,  “ Where  Is  My  Wandering 
Boy  Tonight?  Help  Me  Find  Him.” 

This  stunt  started  three  days  before  the 
opening.  And  after  the  picture  was  running, 
the  same  old  lady  stood  on  the  streets  and 
gave  away  a card  reading:  “ I have  found  my 
wandering  boy.  He  is  at  the  Capitol  theatre, 
and  lie’s  in  the  movies — better  see  him.  The 
picture  is  great  and  called,  ‘ Where  Is  My 
Wandering  Boy  Tonight  ? ’ ” 


“Which  Man?”  a Slogan  Ex- 
ploiting “The  Storm” 

NEW  YORK,  N.  Y.— For  the  ex- 
ploitation of  “ The  Storm  ” at  the 
Central  theatre,  Marc  Lachmann, 
Universal  exploiteer,  put  over  a tie-up 
with  the  Evening  Mail  which  ran  for 
eleven  days  in  that  publication.  It  was 
called  the  “ Which  Man  ” contest,  with 
$200  in  cash  offered  as  awards.  The  idea 
is  suggested  by  the  story  of  the  heroine 
of  the  play  and  the  two  extreme  types  of 
men  played  by  House  Peters  and  Matt 
Moore.  An  art  lay-out  ran  daily  with 
eight  column  streamers  announcing  the 
stunt. 

The  Mail  circulation  deoartment  ex- 
tended the  use  of  their  carrier  wagons  for 
the  period  of  the  stunt  and  posted  special 
2 sheets  regarding  “ The  Storm  ” on  the 
wagons.  Fifty  of  the  wagons  were  used 
in  a street  parade  up  and  down  Broad- 
way one  night  with  a band,  red  torches, 
etc. 


Scene  in  the  prologue  entitled  “The  Blacksmith  Shop ” a part  of  the  program  at  the  Cen- 
tral theatre.  New  York  City,  the  feature  being  “ Human  Hearts,” 


The  lobby  of  the  Hippodrome  was  decorated  as  above  for  “ Over  the  Border,”  when  at  that 

theatre  in  Waco,  Texas. 


Everything  Is  Turned  Green  for 
“My  Wild  Irish  Rose” 

New  York  City. — Henderson’s  Theatre  on 
Surf  Avenue,  Coney  Island,  made  an  extensive 
exploitation  of  “My  Wild  Irish  Rose.” 

The  week  before  the  opening  a drop  was  ar- 
ranged to  aceonunoodate  the  twenty-four  sheet. 
A gilt  frame  was  painted  around  it  and  this 
drop  was  lowered  during  the  overture  and 
some  of  the  acts  of  vaudeville  which  required 
no  special  setting. 

Three  days  before  the  opening  the  lobby  was 
arranged.  A large  cut-out  made  from  the 
twenty-four  sheet  poster  was  placed  in  the 
front  of  the  house.  The  lobby  was  decorated 
with  crepe  paper  showing  Irish  lads  and  col- 
leens doing  folk  dances.  Green  bulbs  replaced 
the  white  ones  in  the  lobby,  and  palms  and 
other  green  shrubbery  gave  a decidedly  green 
appearance  to  everything.  Irish  flags  were  used 
extensively  in  the  decoration,  and  as  a center- 
piece  a large  harp  draped  with  the  Irish  flag 
was  used. 

On  either  side  of  the  theatre  and  going  down 
to  the  marquee  were  strings  of  flags  giving  the 
exterior  of  the  theatre  a carnival  appearance. 
Streamers  of  green  lights  were  hung  from  the 
top  of  the  theatre  to  the  marquee,  and  on  the 
opening  night  large  quantities  of  green  Are 
were  burned  to  attract  attention. 


Family  Night  Proves  a Hit 
for  “ My  Boy  ” 

La  CROSSE,  Wis.— F.  L.  Koppelber- 
ger,  general  manager  of  the  La 
Crosse  Theatre,  and  his  general 
press  agent.  Bill  Freiss,  evolved  a plan 
during  the  dull  season  showing  splendid 
returns.  It  started  with  the  run  of  “ My 
Boy  ” and  has  continued  with  increasing 
gains  through  subsequent  attractions. 

The  idea  was  nothing  more  or  less  than 
“ family  night.”  Special  admission  of  55 
cents  at  the  Rivoli  and  28  cents  at  the 
Majestic,  including  war  tax,  were  in  order 
for  the  entire  family,  including  father, 
mother  and  the  children.  The  idea  was  ex- 
tensively advertised  and  the  largest  fam- 
ily appearing  was  to  be  awarded  the 
racoon  lined  coffee  percolator. 

On  the  second  week  of  the  plan  a gen- 
tleman and  lady  presented  themselves  at 
the  box  office  having  in  tow  what  Man- 
ager Koppelberger  declared  looked  like  a 
Sunday  School  picnic.  It  was  father, 
mother  and  eleven  children  and  they  all 
got  in  for  55  cents.  The  theatre  lost 
money  on  this  demonstration  of  the 
Rooseveltian  anti-“  race  suicide  ” demon- 
stration; but  the  family  consented  to  be 
photographed  for  advertising  and  exploi- 
tation purposes. 


September  2 , / 9 2 2 


1143 


Tu'o  doors  leading  into  the  main  lobby  of  the  Empress  theatre,  Oklahoma  City,  Okla.,  were  separated  by  an  artificial  “lighthouse,”  between  the 

latticed  doorways  leading  to  “Rose  of  the  Sea” 


Far  West  Makes  Exploitation 
History  on  “ Smilin’  Through  ” 

Spokane,  Wash. — A week  prior  to  the  open- 
ing performance  of  “ Smilin’  Through  ” at  the 
Liberty  theatre,  Manager  Ray  A.  Grombacher 
started  putting  over  a campaign  on  the  Tal- 
madge  picture  that  is  said  to  have  gone  down 
as  exploitation  history. 

He  began  with  having  his  pretty  ushers 
dressed  in  crinoline  costumes  and  exciting  the 
curiosity  of  regular  patrons.  Then  he  put  a 
card  with  slogan  “Let’s  Go  Smilin’  Through 
1922”  in  each  merchant’s  window,  in  telephone 
booths  and  at  cafe  tables,  and  a small  card  on 
each  ice  cream  and  cafe  menu  in  the  city  and 
later  in  each  hotel  mail  box. 

Followed  a teaser  campaign  in  three  news- 
papers, with  the  result  that  in  spite  of  heat 
and  a raise  in  admissions,  business  was  exceed- 
ingly gratifying. 

Black  Cats  Cut-Out  Bring  Good 
Luck  and  Business 

San  Diego,  Cal. — For  the  showing  of  “At 
the  Sign  of  the  Jack  0’  Lantern  ” at  the 
Superba,  Manager  W.  E.  Jones  arranged  a 
prologue,  which  included  the  singing  of 
“Sneakie”  by  Harry  Becker,  local  vocalist, 
with  a special  drop  appropriate  to  the  weird- 
ness of  the  picture.  The  Superba  lobby  was 
hung  with  lean  and  lank  black  cats,  cut  from 
black  paper,  and  strips  of  black  and  orange 
crepe  paper,  together  with  jack  lanterns. 


A training  quarters  in  the  lobby  of  the  Palace 
theatre,  Muskogee,  Okla.,  for  Wallace  Reid  in 
“The  World’s  Champion” 


Scatter  Ads  and  Newspapers 
Used  for  “Beside  the  Bon- 
nie Briar  Bush’’ 

Walkerville,  Ont. — Through  the  use  of 
stunts  conducted  by  Manager  Rosenthal 
of  the  Walkerville  Theatre  “ Beside  the 
Bonnie  Briar  Bush  ” is  reported  as  having 
enjoyed  good  business. 

Two  days  before  the  picture  opened, 
small  scatter  ads  appealing  to  the 
Scotch  element  were  published  in  the 
newspaper.  Typical  ones  read  “ Would 
you  enjoy  a weak  bit  of  Scotch?  Watch 
this  paper.”  “ Have  you  found  the  Bonnie 
Briar  Bush?”  “You  can  meet  all  your 
friends  Beside  the  Bonnie  Briar  Bush.” 
“ Notice!  The  MacDonalds,  MacDuffs, 
MacFarlanes,  MacLeans,  MacDougalls, 
MacArthurs  will  all  be  together  next 
week  at  the  Bonnie  Briar  Bush.” 

The  day  of  the  opening,  teasers  were 
distributed  and  after  the  first  day  of  the 
run,  Manager  Rosenthal  used  more  scat- 
ter ads,  including  the  names  of  prominent 
citizens  in  them,  for  instance  “ Mr.  Smith 
liked  ‘ The  Bonnie  Briar  Bush  ’ at  the 
Walkerville  Theatre  so  much  last  night 
that  before  he  left  he  bought  ten  tickets 
for  tonight  in  order  to  treat  his  office  em- 
ployes. Yes,  it  must  be  a good  picture.” 


Exploitation  Introduces  “The 
Prisoner  of  Zenda,”  to 
Broadway 

New  York. — A street  stunt  on  “ The  Pris- 
oner of  Zenda  ” caused  considerable  comment. 
A week  prior  to  the  opening  Broadwayites 
were  eager  to  know  just  what  nationality  were 
twenty-eight  men  in  gaudy  uniforms  who 
passed  them  in  the  street.  The  men  were 
selected  from  “extras”  who  work  quite  steadily 
in  pictures,  and  the  only  visible  signs  of  any 
advertising  in  connection  with  the  stunt  were 
the  gold  letters  “ Zenda  ” on  the  red  sash  from 
the  shoulder  to  the  waist.  The  financial  dis- 
trict, subways,  buses,  all  the  beaches  and  parks 
were  invaded  by  the  uniformed  men  and 
crowds  followed  wherever  they  appeared.  One 
afternoon  they  paraded  Broadway  on  horse- 
back. A teaser  ad  campaign  ran  in  the  dailies 
during  the  week  of  this  stunt.  The  opening 
night  the  men  were  used  as  “ atmosphere  ” in 
front  of  the  theatre. 


Large  Banners  Used  When 
Parade  Planned  Sells  Out 

Anniston,  Ala. — The  local  Ford  dealer  had 
promised  Roy  Smart,  Noble  theatre,  he  would 
stage  a parade  to  advertise  “Across  the  Conti- 
nent,” but  when  the  time  came  he  had  sold 
every  Ford  in  the  place  and  had  nothing  to 
parade  with.  Anyway  he  paid  for  two  big 
banners  advertising  the  picture  and  hung  them 
across  the  front  of  his  place.  So  Mr.  Smart 
forgave  him  for  the  parade  fiasco. 

Mr.  Smart  started  his  campaign  about  two 
weeks  in  advance  with  a series  of  teaser  slides 
changed  every  change  of  program.  Four  hand 
lettered  cards  were  placed  on  soda  fountains 
several  days  in  advance. 

For  the  principal  lobby  attractor  Mr.  Smart 
used  one  of  the  revolving  continent  maps  got- 
ten up  by  the  Exploitation  Department,  and 
being  routed  around  the  Southern  Enterprises 
territory.  This  was  augmented  by  a banner, 
two  cut-outs,  and  the  regular  lithos  and 
photos. 

Albany  Boy  Scout  Tieup  Brings 
Good  Financial  Returns 

Albany,  N.  Y. — The  Boy  Scouts  of  Albany 
were  having  financial  trouble  until  they  co-op- 
erated on  “Trouble”  showing  at  the  Strand 
Theatre.  Part  of  the  exploitation  campaign 
on  the  picture  consisted  of  a drive  by  which  the 
Scouts  were  given  a percentage  of  all  tickets 
they  sold  for  the  picture’s  run. 

The  Scouts  alone  netted  five  hundred  dollars 
for  their  end,  so  it’s  an  easy  guess  whether  or 
not  the  theatre  made  a profit. 


Lobby  and  decorations  used  in  the  Howard 
theatre,  Atlanta,  Ga.,  for  “School  Days” 


1144 


■ 

Motion  Picture  News 


Selling  “The  Stories”  at  Seattle 

Seattle  Exhibitor  “ Makes  Hay  ” While  His 
Theatre  Undergoes  Repairs 


Seattle,  Wash. — When  Manager  R.  W. 
Case  closed  the  Columbia  theatre  for  twelve 
days  during  August  to  allow  for  repairs  and 
decorations,  he  turned  his  attention  to  an  ex- 
ploitation campaign  on  “ The  Storm  ' to 
reopen.  The  biggest  feature  of  the  campaign 
was  the  “ outdoor  movies.”  These  were  given 
in  front  of  the  theatre  every  evening. 

While  the  interior  of  the  house  was  being 
remodeled,  the  lobby  was  closed  up  by  a large 
canvas  curtain  covered  with  a twenty-four 
sheet  bearing  the  words  “ The  Storm  Is  Com- 
ing,'' and  also  contained  stills  and  descriptive 
reading  matter  regarding  the  picture. 

In  the  right  hand  upper  corner  of  this  cur- 
tain was  placed  a glass  screen,  three  by  four 
feet  in  size,  and  each  evening  a complete 
“ miniature  sidewalk  movie  show  was  given. 
The  program  included  a news  reel,  a comedy, 
several  hundred  feet  of  trailer  on  “ The 
Storm,”  and  other  film  novelties.  The  pro- 
grams with  the  exception  of  the  trailer,  was 
changed  every  evening. 

The  Columbia  also  tied  up  with  Seattle 
music  house  representatives,  with  the  result 
that  each  evening  several  vocalists  would  sing 
their  latest  song  hits  while  the  slides  were 
shown  on  the  screen.  Music  during  the  pic- 
tures was  furnished  by  three  musicians  from 
a local  music  house,  who  furnished  their 
services  in  return  for  an  advertisement  upon 
the  screen.  All  vocal  and  musical  numbers 


One  Arabian  Night”  instigated  the  idea  for 
these  decorations  for  the  prologue. 


were  put  over  through  a magnavox,  so  that 
they  could  be  heard  at  a great  radius. 

All  the  entertainment  and  projection  was 
done  from  behind  this  large  curtain,  which 
completely  covered  the  lobby  of  the  theatre. 

Each  day  photographs  were  taken  of  the 
work  inside  and  slides  were  made  of  the  pho- 
tographs. 

During  the  time  that  the  Columbia  was 
closed  it  still  maintained  its  advertising  space 
in  the  newspapers.  Each  day  the  ads  men- 
tioned the  “ sidewalk  movies  ” and  also  told 
of  the  progress  of  workmen  inside  of  the 
house  in  bulletin  form. 

Aside  from  the  exploitation  around  the 
theatre,  Manager  Case  and  his  staff  tied  up 
with  several  business  firms  of  the  city.  Stills 
from  “ The  Storm  ” were  seen  in  many  shop 
windows.  A huge  fashion  show  linking  up 
with  the  picture  was  put  across  in  a large 
department  store  window.  Motion  pictures 
were  taken  and  projected  in  the  window  of 
another  store  in  the  heart  of  the  business  dis- 
trict. Banners,  showcards,  posters,  billboards 
and  dodgers  all  over  the  city  reminded  the 
public  that  “ The  Storm  Is  Coming.” 

These  four  words  were  also  emphasized 
every  night  on  one  of  the  largest  electric  signs 
in  the  city,  on  top  of  a twelve-story  down- 
town office  building.  Public  attention  was 
attracted  to  the  sign  by  a huge  spotlight 
mounted  on  the  building  and  focused  on  the 
sidewalk  so  that  it  would  shine  in  the  eyes 
of  the  pedestrians  and  autoists  on  the  street. 

The  day  before  the  reopening,  five  hundred 
kites  were  set  free  from  the  top  of  a down- 
town newspaper  office,  and  the  five  hundred 
children  who  caught  the  kites  and  brought 
them  to  the  Columbia  box  office  were  given 
free  admission  to  the  show.  Each  kite  bore 
the  words,  “ Fly  your  kite  now ; 1 The  Storm  ’ 
Is  Coming.” 

The  campaign  finally  ended  with  a great 
open  house  at  the  theatre  the  night  before 
the  formal  opening,  with  free  performances 
lasting  about  twenty-five  minutes  each. 


Free  “Gas”  an  Actuality  for 
“The  Ruling  Passion” 

FORT  MORGAN,  Colo. — Free  gaso- 
line became  an  actual  fact  when  H. 
L.  Hartman  manager  of  the  Cover 
Theatre,  played  “ The  Ruling  Passion.” 
For  five  days  before  the  showing  teaser 
ads  were  run  in  the  newspapers  calling 
attention  to  “ free  gas  ” at  the  Cover  The- 
atre on  the  nights  the  picture  was  to  be 
shown.  Arrangements  were  made  with  a 
filling  station  at  Fort  Morgan  to  furnish 
gasoline  free  to  the  exhibitor  on  the 
strength  of  the  good  advertising  in  it  for 
the  oil  company. 


Amarillo  Lobby  Transformed 
Into  Border  Cabin 

Amarillo,  Tex. — For  “Over  the  Border”  the 
entire  front  of  the  Mission  Theatre  was  cov- 
ered over  in  a canvas  frame,  cut  and  painted 
to  represent  a log  cabin  with  entrance  and  exit 
doors.  In  the  centre  was  painted  a realistic 
chimney,  of  the  old  fashion  type.  And  on  this 
chimney  was  a card  carrying  the  title  and  the 
stars  in  the  picture. 

The  cost  of  this  display  was  small,  yet  the 
effect  of  snow  and  ice  reported  to  have  been  a 
decided  stimulus  for  business. 


House  Artist  F.  C.  Gut  tier  ez,  of  the  Palace 
Theatre,  El  Paso,  Texas,  looking  over  the 
lobby  display  he  designed  for  the  run  of 
“ North  of  the  Rio  Grande.” 


September  2,  1922 


1145 


Entrance  to  the  Broadway  Theatre,  Charlotte 

Telling  Denver  About  “ My 
Wild  Irish  Rose” 

Denver,  Colo. — The  Isis  theatre,  Denver, 
was  the  center  of  a campaign  of  exploitation 
for  “ My  Wild  Irish  Rose.”  M.  Witmark  & 
Sons,  the  music  publishers,  through  their  dis- 
I:  trict  organization,  lent  effective  aid  in  the 
I general  program,  which  included  many  novel 
stunts.  Carnations,  dyed  green,  were  used  as 
j souvenirs ; a police  quartette  appeared  at  all 
j|  performances  and  rendered  Irish  melodies ; 
the  Denver  Post  entered  into  the  spirit  of  the 
I thing  with  a “ freckle  contest,”  challenging 
the  city  for  Mickey  Daniels,  the  speckled  kid 
!!  of  “ My  Wild  Irish  Rose.”  The  Post  also 
broadcasted  “ My  Wild  Irish  Rose  ” in  vocal 
solo,  and  announced  the  picture.  Not  many 
were  allowed  to  go  uninformed  that  it  was 
“ Irish  week  ” at  the  Isis,  and  Denver  is  still 
whistling,  singing,  playing,  listening  in  on 
and  talking  about  “ My  Wild  Irish  Rose.” 


6".  C.,  showing  decora  tions  used  when  “Star  Dust,”  starring  Hope  Hampton,  was  presented. 


Theatre  Uses  Wash  Line  to  Ad- 
vertise “The  Great  Adventure” 

Beatrice,  Neb. — The  Gilbert  theatre  reports 
some  successful  exploitation  out  of  a wash- 
line, a few  old  clothes,  a traveling  grip  and 
a selected  caption,  when  it  ran  “ The  Great 
Adventure.” 

The  idea  of  the  wash-line  in  itself  is  not 
new,  but  it  was  the  thought  behind  the  wash- 
line that  was  relied  upon  to  excite  curiosity. 
The  words  on  the  articles  joined  together  to 
form  a continuous  line  read : “ I Can’t  Take 
These  Along  on  the  Great  Adventure.” 


Special  Prologue  Used  for 
“ The  Man  Unconquerable  ” 

LOS  ANGELES,  Calif.  — It  would 
seem  that  Sid  Grauman,  of  Grau- 
man’s  Million  Dollar  Theatre,  goes 
in  for  prologues  with  a vim.  Ahead  of 
the  feature  “ The  Man  Unconquerable,” 
Mr.  Grauman  staged  a prologue  entitled 
‘‘A  Night  on  a South  Sea  Island.”  The 
stage  was  converted  into  the  interior  of 
a South  Sea  Island  shack,  wherein  drifted 
a group  of  men  and  two  girls  to  sing  and 
dance,  each  one  announced  by  a China- 
man, the  role  being  played  by  Victor 
Rodman,  local  actor. 

The  men  who  compose  the  Cosmopoli- 
tan Trio,  identified  with  the  theatre,  sang 
three  numbers,  “ Gray  Days,”  “ Wie 
House  Among  the  Heather  ” and  “ Wake 
Up,  Little  Girl,”  while  a light  melody  was 
sung  by  a feminine  soprano. 

A native  Hawaiian  girl  created  a sensa- 
tion with  a primitive  dance  of  the  South 
Sea  Islands,  clad  in  beads  and  a grass 
skirt,  which  lured  the  spectators  into  the 
atmosphere  of  the  tropics,  when  the  fea- 
ture began  to  unreel. 


An  exploitation  idea  used  by  the  Gilbert  Thea- 
tre, Beatrice,  Nebraska,  in  advertising  “The 
Great  Adventure.” 


“Dumb  Bell”  Stunt  Revived 
Used  to  Exploit  “Trouble” 

Des  Moines,  Ia. — Even  if  the  “ dumb  bell  ” 
stunt  is  one  that  has  been  used  before  with 
somewhat  different  accessories,  the  manager 
of  the  Des  Moines  Theatre,  used  it  in  a 
street  ballyhoo  of  a laborer  carrying  two  con- 
nected tin  signs  in  the  shape  of  a dumbbell. 
The  first  read : “ Even  a dumb  bell  knows  a 
good  picture  when  he  sees  one.”  The  second 
followed  up  with : “‘He  says  it’s  Jackie  Coo- 
gan  in  ‘ Trouble  ’ at  the  Des  Moines  Theatre.” 

The  “ dumb  bell  ” lived  up  to  the  name  by 
refusing  to  answer  any  questions,  simply 
pointing  to  the  sign. 

The  newspaper  display  ad : “ Don’t  Go 
Near  the  Window  at  607  Walnut  Street  or 
You’ll  Run  Into  ‘ Trouble,’  ” attracted  atten- 
tion and  directed  inquisitive  people  to  a 
beautiful  window  display  of  “ Jackie”  clothes 
that  had  been  made  into  a tie-up  for 
“ Trouble,”  with  the  Utica  Clothing  Company. 


Lobby  Display  Makes  Success  of 
“Over  the  Border” 

Denison,  Tex. — All  efforts  to  put  across 
“Over  the  Border”  at  the  Rialto  were  centered 
on  the  lobby  display.  And  Manager  Collins 
states  that  his  entire  theatre  force  put  their 
shoulders  to  the  job  and  thus  completed  it 
very  quickly  at  the  same  time  reducing  the  cost 
of  having  it  done  outside. 

The  effect  was  that  it  “radiated”  coolness 
and  made  it  look  inviting  to  all  that  passed  the 
theatre. 

For  snow  they  used  cotton  batting,  which 
was  made  to  hang  and  represent  icicles  and 
snow.  On  the  roof  of  the  cabin  and  around 
the  base  was  scattered  salt  to  appear  like  snow. 

Perforated  Window  Cards  Made 
Night  Display  for  “Smilin’ 
Through” 

Kearney,  Neb. — Manager  Swan,  of  the 
Empress  theatre,  solved  the  problem  of  night 
time  exploitation  when  he  played  “ Smilin’ 
Through.”  He  used  window  cards  in  his  retail 
merchant  tie-ups  and  had  them  perforated  and 
boxed  with  incandescent  lights  inside.  The 
perforations  outlined  the  illustrations  and  type 
in  the  picture  and  the  light  shining  from 
within  gave  a perfect  display  at  night  time 
without  the  cost  of  illuminating  the  whole 
windows. 


Window  display  arranged  for  exploitation  of 
“Smilin’  Through,”  when  about  to  run  at  the 
Jones  Theatre , Canon  City,  Colorado. 


1 he  way  the  lobby  of  the  Strand  Theatre,  Waterloo,  Iowa,  was  decorated  for  the  showing  of  “The  Primitive  Lover.' 


1146 


Political  Angle  for  “Our  Lead- 
ing Citizen’’ 

Asheville,  X.  C. — John  B.  Carroll  of  the 
Imperial  Theatre  huilt  a lobby  that  sold  the 
political  angle  of  “ Our  Leading  Citizen.” 

Politics  isn't  a dry  subject  and  stump 
speeches,  torchlight  parades,  political  watch- 
words and  the  like  have  as  much  inherent  ro- 
mance as  cowboy  life  or  the  South  Sea  Isles. 

Mr.  Carroll  cashed  in  on  these  possibilities. 
He  strung  a banner  across  his  lobby  reading 
“We  Want  Tommy,”  a tine  political  slogan 
modeled  after  the  famous  “ We  Want  Teddy  ” 
which  the  Bull  Moose  used  for  T.  J\.  in  1912. 

He  mashed  the  stanchion  rails  in  front  of 
the  box-office  to  resemble  a stump  platform, 
such  as  are  built  on  the  streets  for  candidates 
to  speak  from.  A cut-out  of  Meighan  was 
placed  on  the  platform. 


Wilmington  Theatre  Invites  Re- 
view and  Criticism 

Wilmington,  Del. — A departure  from  the  es- 
say contest  stunt  was  the  cash  prize  offered  by 
the  Queen  Theatre,  for  the  best  review  and 
criticism  of  “Our  Leading  Citizen.” 

The  offer — $25  in  cash — was  made  through 
the  Every  Evening,  newspaper,  which 
sponsored  the  contest  for  the  circulation  build- 
ing possibilities.  The  paper  got  behind  it  with 
abundant  free  publicity  for  both  “Our  Leading 
Citizen”  and  the  Queen. 


Freckled  Faced  Boys  Spread 
News  of  “Penrod” 

SAN  DIEGO,  CAL. — All  the  freckle- 
faced  kids  between  the  ages  of  6 and 
16,  were  invited  to  a free  showing  of 
“ Penrod,”  at  the  opening  performance 
of  the  Pickwick  theatre.  The  boys  had 
only  to  present  themselves,  with  a coupon 
cut  from  the  Evening  Sun,  with  which 
Manager  Dwight  Hill  had  made  a tie-up, 
and  if  they  showed  a well-mottled  coun- 
tenance they  were  admitted  without  cost. 
A special  show  was  put  on  at  8:30  a.  m. 
to  accommodate  the  early  gang. 


Improvised  Oil  Wells  in  Lobby 
for  “Gas,  Oil  and  Water” 

Atlanta,  Ga. — Contrary  to  the  popular  idea 
that  all  the  oil  wells  are  located  in  Texas,  ex- 
ploitation for  “Gas,  Oil  and  Water”  when  at 
the  Criterion  Theatre,  indicated  some  were 
right  on  the  main  street  of  Atlanta. 

The  manager  built  his  own  oil  wells  in  front 
of  the  lobby  and  found  they  attracted  sufficient 
attention  to  more  than  pay  for  the  expense, 
since  readers  of  the  signs  in  connection  with 
the  “gushers”  led  the  public  to  inquire  as  to 
whether  or  not  the  management  really  had  dis- 
covered an  oil  well  and  was  preparing  to 
finance  it.  This  started  gratifying  “ mouth  to 
mouth”  advertising  and  is  reported  to  have 
reaped  results. 


Tie-up  with  Shaving  Cream  Ex- 
ploits “Hail  the  Woman” 

Lansing,  Michigan. — Believing  that  “ Hail  I 
the  Woman  ” might  be  regarded  as  a picture  i 
mostly  for  the  feminine  sex,  Manager  Hamer, 
of  the  Strand  theatre,  decided  to  make  a spe- 
cial drive  for  male  interest. 

The  Barbasol  Shaving  Cream  Company  was  I 
just  putting  out  a new  product  and  the  ar- 
rangement was  that  a supply  of  small  tubes  1 : 
be  given,  one  to  every  man  who  attended  the 
photoplay,  accompanied  by  a pamphlet  adver-  j i 
tising  the  advantages  of  the  man  with  a clean 
face.  Advertising  for  the  theatre,  of  course,  I 
included  mention  that  there  was  a surprise  I 
for  the  men  in  connection  with  seeing  “ Hail  ! 
the  Woman.” 


Bread  and  Honey  Samples  Help 
with  “Wild  Honey” 

El  Paso,  Texas. — A novel  stunt  was  used  by 
Manager  -I.  51.  Edgar  Hart  of  the  Palace  the- 
atre in  connection  with  “ Wild  Honey.”  A j ; 
French  chef,  entirely  garbed  in  white  duck,  ; 
including  the  chef’s  cap,  bearing  a sign  on  . 
the  front,  “ Palace  Theatre,”  and  carrying 
small  wicker  baskets  over  either  arm.  dis- 
pensed honey  on  small  squares  of  bread. 

In  the  two  and  one-half  days  the  picture 
showed  the  chef  gave  away  nineteen  loaves  of 
bread  cut  into  inch  squares.  The  honey  and 
bread  were  furnished  by  a local  cafe,  and  the 
courtesy  was  returned  them  by  advertising  on 
ihe  screen. 


September  2 , 1^22 


1147 


Wall  paper  representing  builder’s  blocks  of  Solomon’s  time  was  used  to  decorate  the  lobby  of  the  Rialto  theatre,  San  Antonio,  Texas,  for  “The 

Queen  of  Sheba  ” 


Directions  Painted  On  Pave- 
ments Tells  Autoists  To  Go 
“Smilin’  Through” 

Madison,  N.  J. — Exploitation  painted  on 
the  sidewalks  has  been  in  common  use  for  some 
time  but  G.  T.  Spolfard,  of  the  Liberty 
Theatre,  used  this  angle  when  he  played 
“Smilin’  Through.” 

Some  of  the  main  roads  were  being  repaired, 
necessitating  detour.  For  the  benefit  of 
motorists  unfamiliar  with  these  by-ways  Man- 
ager Spoffard  had  the  pavements  painted  “Go 
[Smilin’  Through’  to  Morristown.”  Another 
feign  read:  “To  Dover'’  indicating  the  direc- 
tion of  the  intersection  with  an  arrow. 

The  city  council  was  glad  to  consent  to  such 
ja  plan  which  gave  the  theatre  abundant  pub- 
licity and  rendered  a useful  service. 

— 

Distributes  Visiting  Cards  When 
“Sonny”  Plays  South 

Richmond,  Va. — When  at  the  Broadway 
Theatre,  “Sonny”  distributed  visiting  cards, 
that  is  in  an  alias  for  Richard  Barthelmess. 
A number  of  boys  visited  the  residential  sec- 
tion and  left  cards  at  each  door  reading: 
“Sorry  I missed  you.  See  me  at  the  Broad- 
iway,  ‘SONNY.’  ” 

Retail  merchants  fell  in  line  with  the  ex- 
ploitation of  this  attraction,  the  sign  along  the 
Theatrical  section  varying  from : “Sonny  gets 

his  shoes  shined  here”  and  “Try  a Sonny 
Sujidae”  to  “Sonny  Buys  his  Lollypops  here.” 
By  the  time  the  retail  merchants  had  finished 
their  co-operation,  “Sonny”  was  an  animate 
individual  with  whom  the  entire  city  was 
acquainted. 


This  is  the  cabin  and  other  decorations  used  by 
A.  Hr-Cvfrbf <rf  -the  -Alamo  Tkentrr.  TA-iffiiiTGa:, 
for  “ I Am  the  Law  ” 


f 


Tied  to  Local  Politics  Picture 
Reaps  Benefits 

UNTSVILLE,  Ala.— Manager  C.  A. 
Crute  shook  up  the  town  with  his 
campaign  on  “ Our  Leading  Citi- 
zen.” His  most  important  stunt  was  a 
tie-up  with  the  local  paper  by  which  the 
leading  citizen  of  Huntsville  was  selected 
and  presented  with  a silver  loving  cup. 
The  loving  cup  was  presented  at  the  the- 
atre during  the  showing  of  a subsequent 
picture  and  resulted  in  front  page  stories 
and  a packed  house  to  see  the  presenta- 
tion. 

As  the  first  shot  in  his  direct  camDaign 
Mr.  Crute  teased  the  title  over.  A 24- 
sheet  board  was  blanked  out  and  a sign 
painter  lettered  on  “ Vote  for  Bentley, 
Our  Leading  Citizen.”  A Ford  car  with 
banners  carrying  the  same  copy  was 
driven  about  the  streets  for  three  days. 
On  opening  day  the  banners  were 
changed  to  read,  “ See  Thomas  Meighan 
as  Dan  Bentley  in  ‘ Our  Leading  Citizen,’ 
Lyric  Theatre  Today.” 

For  the  engagement  the  lobby  was 
turned  into  a campaign  headquarters  for 
a political  race.  There  were  desks,  a 
typewriter,  an  adding  machine,  filing 
cabinet,  etc.,  and  on  the  wall  several 
cards  with  campaign  slogans.  Also 
photographs  of  Washington,  Lincoln, 
Wilson,  Harding  and  Dan  Bentley 
(Thomas  Meighan)  were  draped  with 
American  flags  and  hung  around  the 
lobby. 


Theatre  Ties  Up  With  Elks’ 
Convention 

Galveston,  Tex. — This  island  city  has  a 
population  which  rarely  changes  from  one 
census  to  another,  but  suddenly  it  grew  five 
thousand  persons  larger  because  of  the  con- 
vention of  the  Elks. 

Manager  Charles  Sasseen  got  on  the  good 
side  of  the  visitors  by  displaying  a large  wall- 
board  shield  with  the  familiar  Elk’s  Head  and 
the  greeting:  “Welcome  B.  P.  0.  E.”  when 

he  played  “The  Green  Temptation.” 

Mr.  Sasseen  also  built  an  attractive  lobby 
with  a set  of  one-sheet  frames  which  occupy 
the  direct  center.  On  top  of  the  frame  were 
perched  five  miniature  figures  of  Betty  Comp- 
son  attached  by  strings  to  a large  head  of 
Theodore  Kosloff  suspended  from  the  celling. 
These  figures  were  all  cut-outs. 


Local  Election  Helps  Advertise 
“Our  Leading  Citizen” 

Muskogee,  Okla. — The  season  of  the  year 
was  in  Manager  Ollie  Brownlee’s  favor  since 
it  was  election  time,  so  he  took  advantage  of 
this  opportunity  to  exploit  Thomas  Meighan 
as  The  Leading  Citizen  and  billed  the  town 
heavily  with  signs  “Vote  for  Thomas  Meighan 
Our  Leading  Citizen  at  the  Palace  Theatre.” 
Several  automobiles  were  rented  carrying 
banners  with  the  title  of  the  picture  and  also 
emphasizing  the  voting  angle. 

One  thousand  cards  were  printed*  of  the  can- 
didate style,  asking  the  patrons  to  vote  for 
Thomas  Meighan.  These  cards  were  handed 
out  at  the  theatre  and  at  all  polling  booths. 

The  lobby  of  the  theatre  was  decorated  with 
cut-outs  from  the  twenty -four  sheet  and  every- 
thing was  in  keeping  with  the  campaign  head- 
quarters.   

Washington  Exhibitor  Recom- 
mends Energetic  Exploitation 

Washington,  D.  C. — Sydney  Lust,  theatre 
owner  and  state-right  distributor,  is  a strong 
believer  in  energetic  exploitation  of  his 
theatres.  For  “Robinson  Crusoe”  at  The 
Leader  Theatre,  an  employe  successfully  im- 
personated the  island  hermit,  a goat  being  duly 
provided;  also  the  “A  Prince  There  Was”  pre- 
sentation, featuring  Thomas  Meighan  and  tie- 
ing  up  with  “Eskimo  Pie.”  Mr.  Lust  recently 
blocked  traffic  with  his  outdoor  exploitation  of 
“Uncle  Tom’s  Cabin.” 


Ballyhoo  for  “ Robinson  Crusoe”  used 
recently  by  the  Liberty  theatre,  Washing- 
ton, D.  C. 


1148 


Motion  Picture  News 


Appropriate  Ballyhoo  for 
“Watch  Your  Step” 

Memphis,  Tenn. — Manager  H B. 

Clark,  Majestic  Theatre,  borrowed  an 
old  cut-down  Ford  for  a ballyhoo.  A 
man  drove  it  all  over  town  with  a cop 
aboard  as  though  he  were  being  taken  to 
jail.  One  sign  on  the  car  read,  “ Next 
time  you  will  “ Watch  Your  Step.”  And 
another  sign  reac’,  “ The  Driver  was  in  a 
Hurry  to  Reach  the  Majestic,  but  Watch 
Your  Step.”  This  ballyhoo  was  used  on 
the  streets  several  days  in  advance  and 
served  to  get  the  title  over. 

When  the  picture  opened  the  same  car 
was  placed  in  the  lobby  minus  a wheel 
and  showing  other  signs  of  having  been  in 
a wreck.  The  sign  referred  to  above  “ The 
Chauffeur  Was  in  a Hurry,  etc,”  tied  it 
up  with  the  picture  and  with  the  bally- 
hoo. There  were  also  in  the  lobby  a 6- 
sheet  cut-out  of  racing  car  and  cards  with 
sales  copy  for  the  picture. 


Lighthouse  Front  Makes  Exotic 
Display  for  “Rose  o’  the  Sea  ’’ 

Oklahoma  City,  Okla. — A light  house  front 
is  original  inasmuch  as  the  sense  of  personal 
touch  makes  it  different  from  other  displays  of 
similar  nature.  In  that  respect  the  Empress 
Theatre  presented  a unique  lobby  front  during 
its  run  of  “Rose  o’  the  Sea.”  The  two  en- 
trances to  the  theatre  were  done  over  in  trellis 
style,  permeating  the  summer  idea. 

Between  these  trellises  was  a painted  light 
house  with  a burning  beacon  at  the  top  that 
guided  passersby  to  the  Empress  evenings  when 
the  show  was  on.  The  manager  couldn’t  have 
made  a much  more  attractive  display,  but  by 
way  of  a finishing  touch  he  used  a small  cut- 
out of  Anita  Stewart  near  the  bottom  of  the 
light  house,  while  the  hand  painted  announce- 
ment of  the  attraction  was  done  with  an  eye  to 
synchronizing  curves. 

At  the  right  of  the  lobby  front  a handsome 
cut-out  of  the  star  was  a further  eye  attractor. 


Theatre  lobby,  the  Liberty,  Spokane,  Wash.,  dressed  for  “ Nanook  of  the  North 


Showing  wrecked  automobiles  used  for  lobby  attractions  by  H.  B.  Clarke,  manager  of  the 
Majestic  theatre,  Memphis,  Tenn.,  on  “ Watch  Your  Step  ” 


“I  Am  the  Law”  Exploitation 
by  Burke’s  Palace  Theatre 

FT.  WORTH,  Texas. — Manager  Barry 
Burke  arranged  for  “ I Am  The 
Law  ” a kind  of  atmospheric  pro- 
logue for  the  patrons  entering  the  theatre 
which  certainly  gave  them  the  impression 
that  it  was  much  cooler  in  the  theatre 
than  on  the  hot  streets. 

The  entire  foyer  and  lobby  front  was 
boxed  in  with  beaver-board,  painted  to 
represent  the  sides  of  a log  cabin.  Then 
all  joints  and  edges  of  the  logs  were 
painted  to  the  effect  that  they  were  cov- 
ered with  snow. 

A cutout  made  by  the  art  department 
showing  cedar  trees  covered  in  snow  and 
a scene  typical  of  the  arctic  regions, 
stood  just  in  front  of  the  door  or  en- 
trance.. . 

On  the  floor  salt  and  artificial  snow 
were  scattered,  making  it  even  cooler 
under  foot. 


Employs  Ku  Klux  Klan  Stunt  to 
Exploit  “One  Clear  Call  ’’ 

Bellingham,  Wash. — Manager  Al.  Finkel- 
stein,  of  the  Liberty  theatre,  used  the  Ku 
Klux  Klan  rider  on  the  streets  when  he  ex- 
ploited “ One  Clear  Call,”  but  also  took  care 
to  have  this  rider  dressed  in  a garb  that  did 
not  resemble  the  costume  of  any  known  organ- 
ization. This  added  to  the  mysterious  appear- 
ance of  the  rider,  and  increased  the  publicity 
value,  which  the  management  reports  to  have 
been  effective  in  securing  results. 


Loew’s  Cleveland  Houses  Show 
Prologue  Interest 

Cleveland,  Ohio. — For  the  past  few  weeks 
Loew’s  houses  here  have  given  superb  demon- 
strations of  prologue  interest  and  artistry. 

“ Good  References  ” was  played  at  the  State 
Theatre,  together  with  a repeat  run  of  Charles 
Chaplin  in  “ Sunnyside.”  The  curtain  rose  on 
a scene  representing  the  exterior  of  a Parisian 
cafe  that  was  complete  even  to  the  striped  awn- 
ing and  the  small  tables  for  apertifs.  vin  rouge 
and  liquers  in  front.  The  scene  was  quickly 
changed  into  a tabloid  musical  revue  with  com- 
edy elements,  synchronizing  with  the  themes  of 
the  double  bill. 

A week  later  the  State  Theatre  ran  “ One  . 
Clear  Call  ” and  the  Allen  Theatre  played  i 
“Star  Dust.”  “In  a Music  Shop”  was  the 
piologue  used  for  “ One  Clear  Call,”  combin-  ( 
ing  the  elements  of  a musical  revue,  which  had 
met  with  extreme  favor  at  the  hands  of  the 
State’s  patrons,  with  a classical  symphony- 
overture  by  the  orchestra  under  the  direction  , 
of  Angelo  Vitale. 


The  lobby  of  the  Hippodrome,  Ft.  Worth,  Texas,  decorated  with  real  trees,  artificial  snow  and  ice  for  “ Over  the  Border.”  The  ticket  office  was 

used  as  the  foundation  for  the  cabin. 


Exhibitor’s  Regular  Catch  Line 
Applied  to  Current  Attraction 

El  Paso,  Texas. — During  the  entire  summer, 
Manager  J.  M.  Edgar  Hart,  of  the  Palace 
theatre,  has  used  a catch  line,  which,  when 
die  attraction,  “Over  the  Border,”  was  play- 
ing at  his  theatre,  was  applied  to  his  exploita- 
tion. The  regular  line,  “ Kum  Keep  Kumfy 
Kool,”  is  lettered  on  a large  banner  and 
stretched  across  the  front  of  the  lobby  during 
hot  weather.  For  “ Over  the  Border  ” it  was 
decorated  with  imitation  snow  and  ice. 

Directly  in  the  center  of  the  lobby  of  the 
Palace  stood  a division  post,  carrying  the 
iUnited  States  on  one  side  and  Canada  on 
the  other.  In  front  of  the  post  stood  cut-outs 
of  Betty  Compson  and  Tom  Moore,  the  sug- 
gestion being  taken  from  a black  and  white 
still.  The  entire  box  office  was  enclosed  in 
peaver  board  painted  to  represent  a log  cabin 
with  ice  and  snow  banked  and  hanging  from  its 
corners  and  crevices.  All  lobby  frames  were 
banked  in  imitation  snow  and  cotton  batting. 

The  lights  of  the  lobby  were  dimmed  and 
jshaded  a pale  green,  thus  shedding  an  effective 
|ight  on  the  wintry  scene. 


i display  exploiting  the  coming  of  “One  Ara- 
\ bian  Night”  used  by  The  Strand  Theatre, 
| Lansing,  Mich. 


Banana  Trees  Used  to  Exploit 
“The  Dictator” 

AMPA,  Fla. — As  a special  lobby  at- 
traction for  the  showing  of  Wallace 
Reid  in  “The  Dictator,”  C.  *D. 
Cooley,  manager  of  the  Victory  theatre, 
transformed  his  lobby  into  a banana 
grove. 

He  got  about  twenty  large  banana 
trees,  from  eight  to  ten  feet  tall.  The 
roots  and  dirt  were  placed  in  buckets  and 
kept  watered  so  that  the  trees  held  their 
fresh  appearance  all  through  the  show- 
ing, making  a most  attractive  lobby.  The 
monster  green  leaves  flapping  in  the 
breeze  caught  the  attention  of  passers 
for  a block  or  more  in  each  direction. 
Though  most  of  the  people  in  the  south 
are  familiar  with  banana  trees,  still  it  was 
a novelty  to  see  them  in  the  theatre  lobby 
and  most  everybody  stopped  and  looked 
them  over,  and  the  posters  and  photos  on 
the  picture  did  the  rest  of  the  selling. 


Lobby  Transformed  to  Mexican 
Country  for  “North  of 
the  Rio  Grande” 

El  Paso,  Texas. — Manager  J.  M.  Hart  con- 
ceived the  idea  of  building  in  the  lobby  of 
the  Palace  theatre  a stage  effect  with  scenery 
and  cut-outs  of  the  stars,  “ North  of  the  Rio 
Grande.”  It  was  not  only  effective  for  a 
front  of  the  house  decoration,  but  served  also 
as  a prologue  to  the  picture.  In  the  display 
could  be  seen  the  Rio  Grande  flowing  between 
the  mountains;  then  in  the  proper  perspective 
stood  Jack  Holt  and  Bebe  Daniels  in  a char- 
acteristic pose.  In  front  of  the  pictures  of 
these  two  stood  a tripod.  Hanging  on  this 
was  an  iron  pot  with  fire  underneath.  Red 
lights  gave  the  effect  of  flames. 

Painted  on  the  beaver  board  front  were 
typical  scenes  of  Mexican  country,  with  the 
cactus  and  barren  country.  In  the  upper  right 
hand  corner  was  a painting  of  Holt  and  in 
the  left  hand  corner  a painting  of  Miss 
Daniels. 

On  the  tile  floor  painted  in  water  colors, 
were  the  title  of  the  picture  and  the  stars’ 
names. 


Strand  Theatre  of  Tampa,  Fla., 
Gets  Big  Tieup  for  ‘‘Foolish 
Wives” 

Tampla,  Fla. — C.  D.  Cooley,  manager  of  the 
Strand,  made  the  Sunday  edition  of  the  Tampa 
Tribune  look  like  a special  edition  exploiting 
“ Foolish  Wives.” 

There  was  a double  page  spread,  with  a 
heading  that  read,  “ ‘ Foolish  Wives  ’ vs.  ‘ Wise 
Wives,’  ” running  clear  across  the  two  pages. 
Then  down  the  center  was  a six-column  house 
ad  on  the  picture.  Surrounding  this  were  the 
ads  of  merchants,  all  with  headings  in  which 
the  wisdom  of  “ Wise  Wives  ” over  “ Foolish 
Wives  ” was  played  up. 

This  two-page  spread  was  not  ail  by  any 
means,  for  scattered  all  through  the  paper,  in 
the  ads  of  the  regular  advertisers,  was  some 
reference  to  the  title  of  the  picture,  “ Foolish 
Wives.” 


Display  of  Domestic  Requisites 
Makes  Lobby  Homelike 

Des  Moines,  Iowa. — The  special  eye-catchers 
which  Dan  Burgun,  manager  of  the  Garden 
theatre,  used  for  lobby  display  for  “ The  Song 
of  Life,”  a domestic  drama,  included  a wash- 
ing machine,  a steam  cooker  and  a dish  washer. 
In  addition,  the  home  ” touch  was  added 
by  the  buzz  of  a vacuum  cleaner  in  front  of 
the  box  office. 


Lobby  exploitation  for  “Over  the  Border,”  used 
by  the  Palace  Theatre,  El  Paso,  Texas. 


1150 


Inviting  decorations  transformed  the  lobby  of  the  Rialto,  San  Antonio,  Texas,  into  a rose  covered  bower,  with  letters  spelling  “Smilin’  Through," 

and  “Norma,"  flashing  on  and  off 


Dancing  Doll  and  Talking 
Machine  Used  for  Lobby 
Attraction 

Augusta,  Ga. — Across  the  front  of  the 
Rialto  Theatre  lobby  the  main  title  was 
spelled  out  with  large  red  hearts,  one  let- 
ter being  painted  in  white  on  the  center  of 
each  heart.  The  hearts  were  held  in 
place  on  a frame  covered  with  wide 
mesh  chicken  wire. 

A phonograph  was  secured  for  the  cen- 
ter of  the  lobby  and  on  this  was  the  very 
latest  thing  in  the  way  of  a dancing  doll. 
The  doll  was  about  twelve  inches  high 
and  according  to  Mr.  C.  F.  Creslein, 
“ shimmied  ” in  a most  realistic  fashion. 


Friedl  Devises  Something  For 
The  Kids 

Des  Moines,  Iowa. — E .ploiteer  Johnny 
Friedl  injected  a picture  puzzle  gag  into  a co- 
operative ad  taken  by  a local  clothing  house. 

He  took  a close-up  still  of  Thomas  Meighan 
and  cut  it  into  small  bits.  These  were  scat- 
tered about  so  as  to  make  the  face  unrecogniz- 
able. 

Printed  in  the  ad,  they  made  a fairly  dif- 
ficult picture  puzzle.  Anybody  presenting  the 
assembled  photo  at  the  store  between  9 and 
10  a.  m.  received  a free  admission  to  “Our 
Leading  Citizen,”  playing  at  the  Strand 
Theatre. 

The  caption  threw  the  readers  oft'  the  track. 
It  said : 


Local  Ku-Klux-Klan  Exploits 
“One  Clear  Call” 

\MARILLO,  Tex. — Three  weeks  in 
advance  of  “ One  Clear  Call  ” at 
the  Fair  Theatre,  manager  C.  R. 
Sullivan  began  his  campaign  by  covering 
the  town  well  with  paper  and  also  started 
trailer  and  slide  three  weeks  in  advance. 
All  small  paper  was  hung  two  weeks  in 
advance  and  as  a result  of  advance  ad- 
vertising, a tie-up  was  arranged  with  the 
Amarillo  Ku-Klux  Klan,  using  a photo  of 
the  masked  men  enlarged  to  48  x 72  as  a 
centerpiece.  Saturday  previous  to  show- 
ing Monday,  six  men  were  placed  in  Ku- 
Klux-Klan  robes  on  horses  and  they  rode 
the  streets  until  Wednesday. 


Corralled  Ballyhoo  Show;Used  It 
For  “Smilin’  Through” 

Augusta,  Kan. — Daredevils,  ballyhoo  artists, 
performing  under  the  auspices  of  a shoe  polish 
manufacturing  company,  were  doing  their 
tricks  in  Augusta  when  “Smilin’  Through”  was 
about  to  open  for  a run  at  the  Isis  Theatre. 
Manager  Johnson  seized  the  opportunity  to 
proclaim  the  merits  of  his  picture  through  her- 
alds on  “Smilin’  Through”  to  the  huge  crowd 
that  assembled  to  watch  the  stunts.  A “Smilin’ 
Through”  banner  was  also  used,  far  larger 
than  the  banner  to  advertise  the  shoe  polish 
and  it  practically  “stole  the  show.”  In  re- 
ciprocation, however,  Mr.  Johnson  repaid  the 
kindness,  because  his  banner  read  “Use  This 
Shoe  Polish  and  You’ll  Go  ‘Smilin’  Through’ 
1922.” 


“Here  is  a photograph  of  our  leading 
citizen.  Who  Is  He?  As  a Lawyer  he  is  a 
good  fisherman.  Not  much  of  a politician, 
yet  he  will  get  into  Congress.  He  stands  for 
clean  government  and  is  a favorite  with  every- 
one not  only  here  in  Des  Moines  but  with 
millions  all  over  this  country.” 


Exploitation  Simplicity  Puts 
Over  Matrimonial  Picture 

Stratford,  Ont. — When  the  Allen  Theatre 
landed  a double  truck  for  “Is  Matrimony  a 
Failure?”  they  topped  the  display  of  co-opera- 
tive displays  with  this  caption : “Is  Matri- 

mony a Failure,  Go  to  the  Allen  Theatre  and 
Find  Out.” 

This  has  simplicity  and  pulling  power  which 
the  box-office  later  testified. 


Exploitation  by  the  Barrel 
Used  with  “My  Boy” 

St.  John’s,  N.  B.— This  is  the  line  of  at- 
tack used  by  the  Queen’s  Theatre,  in  putting 
over  “ My  Boy” : painted  barrels  were  placed 
at  prominent  street  intersections  and  cap- 
tioned in  accordance  with  Jackie  Coogan’s 
vernacular  as  indicated  by  the  paper  on  the 
picture.  It  read : “We  kids  will  have  a barrel 
of  fun  at  the  Queen’s  Square  Theatre. 
Jackie  Coogan.” 

In  one  instance  it  was  possible  to  get  the 
traffic  cop  to  step  inside  the  barrel  and  direct 
traffic.  While  there  aren’t  many  cities  in 
which  exhibitors  may  get  away  with  this  stunt, 
yet  it  may  prove  worth  trying.  And  in 
Canada,  they  managed  to  do  it  on  a Sunday,  j 


( 


I.ooks  like  ci  window  display , but  it  was  a pa  ft  of  the  lobby  dec  ovation  s fov  ‘ The  Bachelor  Daddy  at  the  Palace  theatre , Ft.  If  ovth,  Texas 


I 


Produced  by  HAL  ROACH 


HE  Hal  Roach  comedies 

1 starring  “Snub”  Pollard 
have  played  during  the  past  two 
years  more  theatres  than  any 
one  reel  comedies  made. 

That  proves  positive  merit. 

In  response  to  the  demand 
Pollard  is  now  presented  in  a 
series  of  two  reel  comedies, 
produced  under  the  personal 
supervision  of  Hal  Roach  him- 
self. 

You  are  thus  assured  of 
“more  laughs,  longer  laughs, 
longer  comedies.  ” 

One  every  four  weeks 


“More  Laughs,  Longer  Laughs, 
Longer  Comedies  ” 


Now  in  two  reels 


“Snub”  Pollard  Comedies 


Big  laughs 
from  little  kids 


Hal  Roach  presents 


jran£  (comedies 

T wo  reels  each 


^VERY  father,  every  mother, 
y knows  how  funny  children 
unconsciously  are. 

Each  tiny  tot  is  a saint 
and  a sinner,  an  innocent 
and  an  outlaw  in  his  own 
little  self.  They  do  funny 
things  because  they  haven’t 


been  taught  by  experience 
to  fear  the  ridicule  of  others. 

Hal  Roach  has  caught  big 
laughs  from  little  kids,  and 
from  remarkably  trained 
domestic  animals. 

You’ll  roar! 


One  every  four  weeks 


traoe 


MARK 


Ruth 


Roland 


in 


The 


Timber 


Queen 


RUTH  ROLAND  has  made  a world 
of  money  for  exhibitors,  and  she  has 
done  it  in  Patheserials. 


“The  Timber  Queen,”  in  all  honesty , 
is  called  by  exhibitors,  the  Pathe  sales  force 
and  the  great  big  enthusiastic  serial  public 
the  best  Western  serial  yeti 

When  so  many  unbiased  persons  have 
taken  the  trouble  to  tell  us  this,  you,  Mr. 
Exhibitor,  should  certainly  have  this  serial 
screened  for  you. 

If  you  advertise  it  as  it  deserves,  you 
can’t  help  but  make  money,  for  the  serial 
will  back  your  every  claim. 


As  fast  and  thrilling 
as  a runaway  broncho. 


Produced  by  RUTH  ROLAND  SERIALS,  INC. 
Supervised  by  HAL  E.  ROACH 


Pafhe 


? 


September  2 , 1922 


1155 


FIRST  NATIONAL'S  OUTPUT  FOR 

THIS  SEASON 

Attractions  Selected  From  Work  of  Great  Stars  and  Producers  Whose  Reputations  Are 

Real  Asset  at  the  Box  Office 


By  Robert  Lieber, 

President  of  Associated  First  National 
Pictures , Inc. 

PERFORMANCE  is  more  potent 
than  promises  and  we  believe  the  se- 
lection of  productions  our  company 
will  distribute  this  season  is  the  best  evi- 
dence that  can  be  given  of  Associated 
First  National’s  business  plans. 

We  feel  that  it  is  pertinent  at  this  time 
to  emphasize  one  outstanding  fact  con- 
cerning our  forthcoming  product,  and  that 
is  that  the  pictures  offered  are  a most  care- 
fully selected  line  from  great  popular  stars 
and  producers  whose  reputations  are  a 
real  asset  at  the  box  office. 

First  National  Attractions  are  this  year 
culled  from  many  studios  and  are,  in  fact, 
a selection  of  the  finest  works  of  many  of 
the  best  paid  and  most  brilliant  artists  of 
the  screen.  Therefore,  First  National 
takes  pride  in  its  offerings,  which  repre- 
sent the  best  that  artistic  effort  and  skilled 
knowledge  of  actual  box  office  drawing 
power  have  combined  to  give  to  exhibitors. 
It  is  the  exhibitor  who  understands  the 
public.  He  is  constantly  in  touch  with 
his  audience  and,  unless  he  delib- 
erately blinds  himself  to  their  likes  or  dis- 
likes, he  knows  what  they  want. 

Let  no  man  in  the  industry  hesitate 
about  giving  the  exhibitor  full  credit  for  all 
he  does  to  elevate  the  tone  of  motion  pic- 
tures and  at  the  same  time  to  make  them 
successful.  He  works  hard.  He  is  con- 
scientious. Burdened  with  responsibility, 
he  discharges  every  duty  that  confronts 
him.  And  always  he  asks  only  for  fine 
pictures  that  play  upon  the  better  emo- 
tions of  his  patrons.  Necessarily  these 
pictures  must  make  money  for  him.  Like 
the  banker  or  any  merchant,  the  exhibitor 


is  in  business  for  money.  The  exhibitor 
of  today  realizes  he  cannot  make  money 
unless  he  shows  the  very  best  he  can  buy 
in  the  way  of  screen  entertainment. 

We  believe  that  First  National,  com- 
posed as  it  is  of  exhibitors,  has  a clearer 
insight  into  the  amusement  sentiment  of 
the  public  than  any  other  organization. 
First  National  profits  by  this  insight  to  the 
extent  of  insisting  upon  and  obtaining 
quality  and  box  office  power  in  its  attrac- 
tions. 

Business  organizations,  like  individuals, 
learn  by  experience,  and  First  National  is 
no  exception  to  the  rule.  My  associates 


Robert  Lieber 


have  determined  that  we  cannot  success- 
fully handle  several  grades  of  product. 
The  needs  of  the  vast  majority  of  our 
customers  demand  that  we  deal  in  none 
but  productions  which  promise  to  be  good 
enough  to  play  at  least  a full  week  in  the 
best  theatres..  In  a word,  we  are  special- 
izing in  Big  Time  attractions. 

We  recognize  a constantly  improving 
public  taste  and  believe  that  our  pictures 
must  be  of  a quality  which  will  win  the 
approval  of  discriminating  audiences. 

We  believe  business  will  improve  if  our 
industry  offers  the  public  the  proper  in- 
ducements in  worth  while  entertainment. 

The  product  we  now  have  scheduled  is 
an  absolute  guarantee  of  the  biggest  sea- 
son of  big  pictures  in  the  history  of  the 
industry.  The  reason  is  that  every  one 
of  our  production  sources  from  which 
we  have  obtained  the  releases  that  make 
up  this  schedule  is  hard  at  work  trying  to 
exceed  what  already  has  been  accom- 
plished. 

In  selecting  First  National’s  output  for 
this  season  we  have  measured  each  sub- 
ject by  more  rigid  standards  than  ever 
before.  Our  experience  of  five  years  has 
convinced  us  that  profits  for  producer,  dis- 
tributor and  exhibitor  come  only  from 
worthy  productions.  We  propose  to  sub- 
ject every  production  enterprise  with 
which  we  are'  associated  to  more  rigid  pre- 
production  examination. 

While  realizing  that  perfection  is  almost 
impossible,  we  still  hope,  plan  and  mean 
to  earnestly  strive  for  finer  First  National 
Attractions. 

First  National  policy  for  the  coming 
year  may  be  summed  up  by  stating  that 
our  goal  is,  “ Better  pictures  at  the  right 
price.” 


H.  0.  Schwalbe  E.  V.  Richards  A.  H.  Blank  Samuel  Katz 

President  and  Executive  Committee  of  Associated  First  National  Pictures , Inc. 


1156 


Motion 


Picture  News 


Joseph  M.  Schenck' s Plans  for  His  Stars 

Noted  Producer  Tells  of  Plays  for  Norma  and  Constance  Talmadge  and  Buster  Keaton 


Norma  Talmadge 


Joseph  M.  Schenck 


Constance  Talmadge 


Buster  Keaton 


BEFORE  sailing  for  Europe  Joseph 
M.  Schenck,  one  of  the  greatest  of 
American  producers,  whose  plays 
are  released  through  First  National,  gave 
out  a statement  in  which  he  said : 

That  there  will  be  a scarcity  of  pictures 
during  the  coming  season  and  that  in  con- 
sequence a “ feverish  haste  and  excite- 
ment ” in  production  may  be  looked  for. 

That  the  motion  picture  industry  now 
is  on  a pre-war  basis,  which  means  that 
the  “ fly-by-night  ” producer  has  been 
eliminated  from  the  industry. 

That  exhibitors  already  are  clamoring 
for  good  pictures  and  are  eager  to  sign 
up  for  future  productions  with  reliable 
firms. 

That  big  pictures  will  be  the  ones  in 
demand  during  the  forthcoming  season. 

That  he  is  going  abroad  not  only  for 
recreation  but  for  study.  He  will  visit 
Paris,  Berlin,  Munich,  Nuremberg,  Vien- 
na and  Algiers.  In  the  latter  country  he 


will  make  studies  with  the  idea  of  sending 
Norma  Talmadge  and  her  entire  company 
there  for  the  filming  of  the  exteriors  for 
“ The  Garden  of  Allah.” 

That  John  Emerson  and  Anita  Loos 
are  to  write  two  plays  for  Constance  Tal- 
madge. 

That  Buster  Keaton  finishes  his  twelfth 
comedy  in  September  and  then  comes  to 
New  York  for  a vacation,  after  which  he 
will  begin  work  on  a feature  comedy, 
from  a story  by  Keaton  and  Eddie  Cline. 

“ Mr.  J.  D.  Williams,  manager  of  First 
National,  was  recently  quoted  as  saying 
that  the  day  of  the  big  picture  has  arrived,” 
said  Mr.  Schenck.  “ I agree  with  him  that 
the  big  picture  is  bound  to  be  the  one  in 
demand.  By  this  I do  not  mean  the  spec- 
tacular picture,  but  one  with  a big  story 
and  a big  star.  Any  star  that  brings 
money  into  the  box  office  is  entitled  to 
good  money.  The  condition  of  overpay- 
ing actors  has  been  cured. 


Hope  Hampton  and  “ The  Light  in  the  Dark ” 


IN  “ The  Light  in  the  Dark,”  a First 
National  Attraction,  Hope  Hampton, 
one  of  the  most  winning  of  stars  has 
a play  that  is  something  new  for  the 
screen.  This  produc- 
tion has  in  it  a compel- 
ling story,  an  unusual- 
ly fine  cast,  marvelous 
photography,  embrac- 
ing color  work  such  as 
never  before  has  been 
shown  on  the  screen, 
and  superb  direction. 

Supporting  Miss 
Hampton  are  Lon 
Chaney,  E.  K.  Lincoln, 
Hope  Hampton.  Theresa  Maxwell  Con- 
over, Dorothy  Walters, 
Charles  Mussett,  Edgar  Norton  and  Dore 
Davidson. 


The  story  deals  with  the  finding  of  a 
cup,  believed  to  be  the  Holy  Grail.  This 
cup  exercises  a tremendous  influence  over 
the  person  possessing  it.  Like  the  cup 
that  descended  to  Sir  Galahad  in  Tenny- 
son’s poem,  it  has  a “ mystic  glow.”  But 
with  the  supposed  power  exercised  by  the 
cup,  there  is  brought  out  in  the  play  the 
power  exercised  by  a good  woman  over 
those  with  whom  she  comes  in  contact. 

Hope  Hampton  plays  the  part  of  this 
woman.  Lon  Chaney  is  seen  as  Tony 
Pantelli,  a gangster.  The  conclusion  of 
“ The  Light  in  the  Dark  ” furnishes  a 
tremendous  surprise.  The  color  sequence 
ing  the  picture  forms  a brilliant  contrast  to 
the  excellent  photography. 

Hope  Hampton’s  preceding  picture, 
“ Star  Dust,”  proved  a big  box  office  at- 
traction under  the  First  National  banner. 


“ Exhibitors  now  realize  that  there  will 
be  a great  shortage  in  pictures  and  they  are 
willing  to  sign  up  with  reliable  firms  for 
future  productions.  They  know  that  the 
public  insists  on  having  big  pictures  and 
that  to  make  money  they  must  supply  the 
demand." 

I 

As  to  future  production  plans  Mr.  I 
Schenck  said : 

“ Norma  Talmadge,  having  finished 
‘ The  Eternal  Flame  ’ and  ‘ The  Voice 
from  the  Minaret,’  will  next  star  in  ‘ With- 
in the  Law,’  a screen  adaptation  of  Bav- 
ard  Veiller’s  play.  Following  this  she  will 
be  starred  in  ‘ The  Garden  of  Allah.’ 

“ Constance  Talmadge,  having  finished 
‘ East  is  West,’  ” will  next  be  starred  in  an 
original  story  by  John  Emerson  and  Anita 
Loos. 


Strongheart  Laurence  Trimble 


Wonder  Dog  and  Director 

44  D RAWN  OF  THE  NORTH  ” is 
the  latest  picture,  for  First  Na- 
tional release,  in  which  Strong- 
heart,  “ the  wonder  dog  of  the  screen  ” 
will  be  seen.  This  is  said  to  be  a better 
picture  than  “ The  Silent  Call.”— and 
those  who  have  seen  the  latter  know  what 
that  means. 


S e p t e m b e r 2 , 1922 


1157 


Here  are  Franchise  Holders  Who  Helped 

Select  This  Year's  First  National  Attractions 


A chain  is  no  stronger  than  each  linl These  men  form  links  in  First  National’s  endless  chain 

of  pro  per ity 


Tom  Boland 


M Gordon 


John  diunsk 


MoeMavkj 


M/M.  Crandall 


J.  Jab i an 


M.  jC.  Jl  nkelstein  J5. 9.  Stapleton 


JM Mubin 


J.JJlllen 


Seed  Dahnken  Jules  Mastbauin 


J.T.  Turner 


Menvy 

J&rouse 


J..6. Clarke 


Mdolph 

Mamish 


/Michael 

dove 


Jiarnj Afolan^  Skouras  * Thomas  Saxe  - £.Mandelbaum  * HlfPDeivees  J ^ e 


1158 


Motion  Picture  News 

The  Most  Vital  Problem  Before  Exhibitors 

Is  That  of  Big  Productions  of  Future— History  of  Business  Supplies  Answer  to  Question 


By  J.  D.  Williams, 

Manager,  Associated  First  National  Pictures, 
Inc. 

PERHAPS  the  greatest  and  most  vital 
problem  before  every  exhibitor  today 
is  that  of  the  source  or  sources  from 
which  the  industry  will  obtain  the  big  pro- 
ductions of  the  future.  In  the  history  of 
the  business  are  facts  which  answer  this 
question  of  grave  and  vital  import  to 
everyone  identified  with  the  screen. 

Five  years  ago,  eighty  per  cent  of  all 
releases  were  produced  by  units  working 
under  about  three  releasing  brands.  Cen- 
tralized production  activity  was  the  vogue, 
and  program  booking  the  sales  policy.  The 
independent  producers  of  that  era  were 
few  in  number,  and  the  encouragement 
given  to  them  by  distributors  and 
exhibitors  was  little  indeed.  The  dis- 
tributor preferred,  for  obvious  reasons, 
to  control  production.  Certain  economies 
were  effected  in  negative  costs  by  the  in- 
escapable machine-like  methods  of  cen- 
tralized production  control.  Very  few 
realized  to  what  extent  those  methods  re- 
stricted the  ambitious,  imaginations  and 
abilities  of  those  who  actually  gave  to  the 
releases  of  that  day  their  box-office  value, 
whether  it  was  in  story,  star,  performance, 
or  direction.  The  exhibitor  found  it  neces- 
sary to  support  the  program  booking  pol- 
icy to  the  exclusion  of  the  worthwhile  oc- 
casional independent  production,  because 
he  needed  a minimum  number  of  releases 
virtually  guaranteed  to  him  for  even- 
change  of  program,  and  the  distributing 
organizations  controlling  production  were 
the  only  sources  from  which  he  could  ob- 
tain his  requirements. 

Gradually  this  order  of  things  changed. 
It  is  not  necessary  to  review  the  evolution 
step  by  step.  The  important  feature  of  it 
is  that  as  various  individuals  tested  and 
proved  their  ability  to  create  entertain- 
ment that  meant  profit  to  exhibitors  and 
increasing  public  demand  for  their  efforts 
they  experienced  an  awakening  confidence 


J.  D.  Williams  and  Constance  Talmadge. 
Taken  while  Miss  Talmadge  was  appearing 
in  “East  is  West,”  at  Los  Angeles. 


and  the  ambition  to  be  independent  of  the 
restraints  and  limitations  imposed  by  the 
systems  of  dual  unit  control  in  the  studios 
where  centralization  of  picture-making 
was  the  policy. 

When  First  National  Exhibitors  Cir- 
cuit sought  the  support  of  independent 
producers,  almost  five  years  ago,  its  ex- 
hibitor members  were  greatly  worried  by 
the  dangerously  few  individuals  availa- 
ble, who  had  the  ability  to  make  a class 
of  picture  needed  for  their  big  first-run 
theatres. 

Charles  Chaplin  was  the  first  of  the  big 
stars  to  break  away  and  become  an  inde- 
pendent producer.  The  great  number 
who  subsequently  followed  this  policy,  in 
pursuit  of  ambition  and  freedom  from  the 
restrictions  of  system  and  method,  which 
hampered  and  subordinated  personalities 
and  abilities,  do  not  need  to  be  named  in- 
dividually. They  are  the  backbone  of  the 
industry’s  production  sources  today. 


Even  as  these  independent  units  have 
progressed  and  built  up  their  standards, 
and  outdistanced  previous  remarkable  ac- 
complishments, they  have  within  them- 
selves created  new  identities,  both  stars 
and  directors,  who  in  turn  have  become 
the  heads  of  their  own  production  com- 
panies, and  these  newer  creative  artists 
are  gradually,  but  surely,  developing  their 
genius  to  the  point  where  it  will  compare 
equally  with  the  abilities  of  those  who  at 
one  time  were  their  masters. 

There  are  assistant  directors,  leading 
men,  leading  women,  and  others  in  the 
ranks  of  the  players  and  creators  of  the 
independent  productions  today,  who  will 
be  the  production  sources  of  tomorrow. 
There  is  no  barrier  to  their  future,  ex- 
cepting that  of  monopoly,  and  this  can  be 
accomplished  only  when  the  theatres  of 
the  country  submit  to  centralized  control, 
centralized  booking,  and  thereby  bar  from 
their  screens  all  independent  production. 

As  long  as  there  is  a free  field  and  ade- 
quate support  from  independent  exhibit- 
ors, the  foothold  that  the  independent  pro- 
ducers have  today,  by  virtue  of  the  prom- 
ising number  of  them  now  actively  at 
work,  will  increase,  and  as  it  grows  in 
surety  and  permanency,  it  will  automati- 
cally build  up  and  elevate  the  entire  busi- 
ness. The  strength  of  independence,  like 
the  strength  of  unity,  is  in  numbers,  but 
with  the  added  advantage  of  no  restraints 
and  unlimited  possibilities  where  every 
real  ability  exists. 

If  all  of  the  fiction  magazines  of  the 
country  were  suddenly  combined,  the 
quality  £nd  standard  of  current  literature 
would  be  shattered.  The  same  is  true  of 
motion  pictures. 

The  future  of  the -industry  rests  first 
with  the  independent  producer,  and  the 
grpwth  and  progress  of  the  business  will 
be  in  exact  proportion  to  the  ability,  gen- 
ius and  creative  faculties  of  those  who 
make  the  pictures. 


John  M.  Stahl.  Louis  B.  Mayer.  Lewis  S.  Stone. 


JOHN  M.  STAHL’S  latest  production,  presented  by  Louis  B. 

Mayer  for  First  National  release,  is  “ The  Dangerous  Age," 
a drama  that  is  filled  with  heart  interest  and  thrills.  In  “ The 
Dangerous  Age  ” Lewis  Stone  enacts  a powerful  role  as  the 
husband  who  tired  of  his  ever-attentive  wife. 


Here’s  Chaplin,  Better  Than  Ever 

HERE  is  Charles  Chaplin,  better  than  ever.  His  latest 
production  for  First  National  release  will  be  presented  this 
Fall.  This  will  be  a story  written  and  di- 
rected by  Chaplin  himself.  As  Chaplin  is  a 
master  at  writing  and  directing,  as  well  as 
acting  in  comedy,  it  is  a certainty  that  his 
next  picture  will  be  all  fun,  such  as  only 
Chaplin  is  able  to  create. 

Chaplin’s  last  picture,  “ Pay  Day,”  enjoyed 
phenomenal  success.  It  played  extended 
runs  to  capacity  houses  all  over  the  world. 

What  of  his  next  picture?  Reports  from  the 
coast  are  that  it  is  the  best  he  has  ever  made. 

East  is  East  and  West  is  West,  and  Chap- 
lin is  Chaplin.  As  a star  that  folks  living  in 
the  four  points  of  the  compass  talk  about 
and  admire,  he  holds  his  own  place  in  the  first  constellation. 
His  best  work  has  been  seen  under  the  First  National  emblem. 


I 


September  2 , 1922 


1159 


NATIONAL  CAMPAIGN 
WILL  ADVERTISE 
BARTHELMESS 

Magazines,  Billboards  and  Papers  to  Be  Employed 


Richard  Barthelmess 


HERE  is  news  for  exhibitors. 

It  applies  to  those  who  have 
shown  Richard  Barthelmess 
pictures,  released  through  First 
National,  as  well  as  those  who  have 
not.  It  means  greater  box  office 
value  for  Barthelmess  productions, 
which  already  have  wonderful 
drawing  power. 

Inspiration  Pictures,  Inc.,  which 
makes  the  Barthelmess  produc- 
tions, announces  herewith,  through 
its  President,  Charles  H.  Duell, 

Jr.,  that  within  a few  weeks  it  will 
begin  a smashing  National  adver- 
tising campaign  on  Richard  Bar- 
thelmess, already  one  of  the  most 
popular  male  stars  on  the  screen. 

The  campaign  opens  with  a page  advertisement  in  the  Satur- 
day Evening  Post.  This  will  be  devoted  to  the  latest  Bar- 
|thelmess  picture,  “ The  Bondboy.”  Then  will  follow  a poster 
campaign  to  take  in  one-fourth  of  the  billboards  in  the  United 
States.  Following  that  will  come  a magazine  and  newspaper 
jadvertising  campaign. 

Richard  Barthelmess,  on  the  screen,  typifies  the  average 
American  youth  of  today.  The  parts  he  plays  may  be  those  of 
a returned  soldier,  tugging  at  the  reins  of  civil  life,  a simple 
farm  boy  seeking  to  “ make  good,”  a clerk  trying  to  work  himself 
to  a higher  position  by  honest  effort,  a wealthy  youth  mingling 
with  wage  earners  and  falling  in  love  with  a plain,  but  pretty 
and  pure-hearted  girl — in  all  of  them  he  stands  out  as  Young 
jjAmerica  today.  And  because  he  feels,  looks  and  acts  the  part, 
he  is  beloved  by  young  folks  and  old  folks. 

Looking  at  motion  pictures  just  as  a business  man  would 
view  any  other  big  industry,  Mr.  Duell  considers  that  he  has  a 
star  very  much  in  demand,  and  so  he  is  going  to  “ sell  ” Bar- 
thelmess to  the  American  public  for  the  exhibitor  just  as  a big 
flour,  automobile  or  shoe  manufacturer  would  “ sell  ” his  product 
jto  the  public  through  National  advertising. 

Barthelmess  today  is  a tremendous  box  office  attraction. 
Such  pictures  as  “ Tol’able  David,”  “ The  Seventh  Day  ” and 
“ Sonny,”  released  through  First  National,  have  made  big  money 
for  exhibitors.  His  next  picture,  “ The  Bondboy,”  will  make 
even  more  money.  It  is  the  biggest  Barthelmess  success. 

With  the  showing  of  “ The  Bondboy  ” will  begin  the  National 
advertising  campaign.  One  of  the  officials  of  Inspiration  Pictures 
in  discussing  the  campaign,  said  : 

“ Our  advice  to  exhibitors — and  First  National  will  bear  us 

out  in  it- — is  to  book  Barthelmess 
productions  early.  Bookings  on 
‘Tolable  David,’  ‘The  Seventh 
Day  ’ and  ‘Sonny  ’ are  heavy.  Al- 
ready there  is  a hi?  demand  for 
‘ The  Bondboy.’  When  the  Na- 
tional advertising  campaign  begins 
this  demand  will  have  increased 
tenfold.  ‘ The  Bondboy  ’ is  one 
picture  in  a thousand.  It  is  Bar- 
thelmess at  his  best.” 

Directed  by  Henry  King.  “ The 
Bondboy,”  like  “ Tol’able  David,” 
shows  Barthelmess  as  a country 
youth.  In  it  he  is  called  upon  to 
do  the  strongest  and  most  varied 
Henry  King  acting  of  his  screen  career. 


Katherine  MacDonald 


POWERFUL  PICTURES 
WILL  DOMINATE 
THE  INDUSTRY 

By  B.  P.  Schulberg  of  Katherine  MacDonald  Co. 

PRESENTLY’,  the  strong  pic- 
ture will  be  the  rule  in  this 
business  rather  than  the  ex- 
ception. 

The  trend  is  already  apparent 
and  the  soundness  of  “ quality  ” 
productions  is  attested  by  the 
clamor  the  public  is  making  over 
pictures  into  which  thought,  talent 
and  honest  effort  have  been  poured. 

Dementia,  in  its  various  phases, 
is  responding  to  treatment. 

The  wild  orgy  of  spending  for 
spending’s  sake  in  the  making  of 
pictures  is  receding  to  the  vanish- 
ing point,  and  the  men  who  are 
producing  pictures  at  the  present 

time  are  doing  it  with  a degree  of  financial  sagacity  hitherto 
unknown  in  our  business.  We  shall  provide  lavishness  where 
necessary,  at  all  times,  and  splendor  of  set  and  scene,  when 
called  for;  but  waste  will  not  be  countenanced.  In  this  connec- 
tion I am  speaking  for  the  Katherine  MacDonald  productions, 
primarily,  but  I believe  I also  voice  the  intention  of  the  majority 
of  responsible  producers. 

That  phase  of  picture  thought  involving  a fixed  belief  on 
the  part  of  producers  that  they  could  make  pictures  of  indifferent 
quality  and  be  certain  the  exhibitors  would  take  them  also  has 
been  cured  to  a large  extent.  The  knowledge  has  finally  perco- 
lated through  the  clouds  of  self-satisfaction  that  the  public 
will  not  pay  real  money  to  see  pointless  pictures,  no  matter  how 
well  known  the  lead  may  be. 

In  addition  to  a commanding  personality  at  the  top  of  the 
cast,  there  must  be  in  the  cast  real  actors  and  actresses,  each 
capable  and  known  for  his  or  her  artistic  talent. 

We’ve  got  to  have  directors  who  have  proven  their  ability 
and  whose  names  are  a guarantee,  both  to  exhibitors  and  to  the 
public,  of  honest  picture  values. 

Paper-thin  plots  will  not  be  tolerated.  Stories  have  got  to 
be  stories  in  every  sense  of  the  word,  with  dramatic  power  and 
convincing  scenic  backgrounds. 

We  are  closer  to  this  ideal  today  than  at  any  time  in  the 
history  of  the  picture  business,  and  tomorrow  we  will  be  even 
closer.  We  are  certain  to  attain  our  goal  if  we  keep  on 
striving — and  we  must  keep  striving  or  give  up  entirely. 

Katherine  MacDonald  productions  are  good  instances  of 
strong  pictures  well  made.  Take  “ Heroes  and  Husbands,”  a 
recent  release,  for  instance.  Here  you  have,  first,  a star  who  is 
well  known,  who  is  famous  for  her  beauty  as  well  as  her  power 

as  an  actress.  She  is  supported  by 
such  actors  as  Nigel  Barrie, 
Charles  Clary,  Mona  Kingsley.  The 
picture  was  directed  by  Chet 
Withey  and  the  story  written  by 
Charles  A.  Logue.  Next,  there  is 
‘‘The  Woman  Conquers,”  directed 
by  Tom  Forman. 

Then  consider  her  latest  First 
National  release,  “ White  Shoul- 
ders.” Directed  by  Tom  Forman, 
this  is  from  the  Saturday  Evening 
Post  story  by  George  Ivibbe 
Turner.  Quality  and  sanity  have 
come  into  the  picture  business. 
Bunk  and  insanity  have  gone  out  of 

B.  P,  Schulberg  it. 


1160 


Motion  Picture  News 


What  Makes  Box-Office  Attractions  Today? 


Richard  A.  Rowland,  for  years  presi- 
dent of  Metro  Pictures  Corporation  and 
senior  member  of  the  firm  of  Rowland  & 
Clarke,  of  Pittsburg,  with  extensive  hold- 
ings in  Western  Pennsylvania,  recently 
joined  the  executive  forces  of  Associated 
First  National  Pictures,  Inc.  He  is  asso- 
ciated in  the  administration  of  the  com- 
pany’s activities  with  President  Licber, 
J.  D.  Williams  and  Harry  O.  Schwalbe. 
Mr.  Rowland  has  earned  a reputation  for 
honest  methods  and  square  dealing  in 
every  branch  of  the  industry  in  which  he 
has  served. 

* * * 

By  R.  A.  Rowland 

WHAT  is  a box-office  attraction? 
First,  a good  story.  From  there 
on  the  responsibility  rests  with  the 
star,  the  director,  the  title.  If  this  com- 
bination hits  around  80  per  cent,  the  pic- 
ture is  invariably  a success.  But  to  strike 
the  80  per  cent,  there  must  be  a certain 
amount  of  legitimate  exploitation  in  order 
to  call  to  the  attention  of  the  public  the 
quality  offered.  From  that  point  on  the 
success  of  the  picture  is  in  the  public’s 


R.  A.  Rowland. 

hands  and  mouth-to-mouth  advertising 
must  do  the  rest. 

A picture  based  on  a novel  that  has  had 


a big  sale  is  always  a box  office  attraction. 
If  the  novel  has  a great  sale  and  limited 
picture  possibilities  its  success  beyond  the 
title  lies  in  its  treatment. 

But  it  always  is  the  story  that  counts. 
Your  novel  that  has  had  a big  sale  would 
be  impossible  but  for  its  story.  Your  suc- 
cessful spoken  play  would  be  impossible 
as  such  or  as  a picture  but  for  the  big 
thought  or  lesson  it  carries.  Your  original 
scenario  must  have  a big  story.  And  then 
the  star,  the  director,  the  producer  must 
do  the  rest  to  make  it  a box  office 
attraction. 

We  now  are  in  the  epoch  of  the  Big 
Time  Attraction.  Our  pictures  today,  to 
be  box  office  attractions,  must  have  Big 
Time,  just  as  vaudeville  has  it.  We  believe 
First  National  has  Big  Time  Attractions 
for  the  forthcoming  season.  We  believe 
First  National  is  going  to  offer  the  best 
box  office  attractions  of  any  companv.  We 
say  this  with  all  due  respect  to  our 
competitors. 

Assuredly  the  exhibitor  who  plays  First 
National  Attractions  may  safely  anticipate 
a wonderful  season  for  he  will  get  Big 
Time  Box  Office  Attractions. 


Omar  the  Tentmaker 


Tully  Tells  of 

By  Richard  Walton  Tally 

IF  questioned  off-hand  as  to  what  I 
hope  to  accomplish  in  my  film  version 
of  “ Omar,  the  Tentmaker,”  a First 
National  Attraction,  I should  unhesitat- 
ingly reply, — to  provide  film-fans  with  a 
clean,  ioo  per  cent  entertainment.  That 
always  has  been,  and  always  will  be,  my 
endeavor  in  screen  and  stage  productions. 
Seldom,  perhaps,  do  any  of  us  exactly  hit 
the  ioo  mark,  but  it’s  a fine  thing  to  aim 
steadily  at  the  bullseye. 

However,  after  the  wonderful  recep- 
tion that  has  been  accorded  my  first  film, 
The  Masquerader,”  another  First  Na- 
tional attraction  starring  Guy  Bates  Post, 

I feel  much  more  certain  of  my  ground 
and  the  way  the  public  will  react  to 
“ Omar,”  in  which  Mr.  Post  will  of  course 
enact  the  bibulous,  lovable  poet  whom  he 


vivified  so  wonderfully  on  the  stage  for 
four  consecutive  years. 

Of  course  at  the  outset,  our  biggest 
problem  was  to  reproduce  in  Los  Angeles 
the  Persia  of  a thousand  years  ago  when 
Omar  Khayyam  sang  his  immortal  songs 
and  lived  his  exciting  life.  Personally  I 
had  studied  deeply  in  the  lore  of  ancient 
Persia,  and  three  years  agq  visited  Per- 
sia for  several  months, — studying  the  peo- 
ple, their  manners  and  dress,  their  archi- 
tecture and  their  modes  of  living, — all  of 
which,  especially  in  the  remote  sections, 
have  altered  scarcely  at  all  through  the 
centuries.  Then, I was  doubly  fortunate 
in  securing  the  advisory  services  of  Fran- 
cois Aga,  the  artist  and  Persian  expert,  as 
well  as  those  of  my  permanent  art-direc- 
tor. Wilfred  Buckland,  who  seems  to  have 


at  his  finger-tips  a conception  of  the 
proper  setting  and  peopling  of  any  scene  I 
anywhere  on  the  globe  and  at  any  time  I 
in  the  world's  history. 

Full  credit  for  painstaking  effort  and 
splendid  ability  in  the  making  of  “ Omar 
the  Tentmaker  ” should  be  given  to  James 
Young,  the  director,  and  to  Georges 
Benoit,  the  cameraman. 

This  is  all  only  a brief  idea  of  what  we 
have  tried  to  do  in  filming  “ Omar  the 
Tentmaker.”  I am  not  given  much  to 
prophecy,  but  I do  unqualifiedly  venture 
to  predict  that  Mr.  Post’s  recreation  of  the 
life  of  Omar  Khayyam,  will  be  univer- 
sally acknowledged  as  the  most  perfect 
and  enjoyable  characterization  the  screen 
has  ever  seen. 


E 

Si 

cii 

Ai 

he 

K 

K 

Si 

If: 

D; 


Oi 


Guy  Bates  Post. 


Richard  Walton  Tully. 


James  Young. 


Wilfred  Buckland. 


. 


September  2 , 1922 


1161 


INCE  EIGHT  SHOW 
WORK  OF  SCREEN 
MASTER 

{ Producer  Has  Put  Every  Ounce  of  Energy  Into  Them 


“SUZANNA”  ISTHE 
GOODS,  WIRES 
MACK  SENNETT 

Inside  Information  on  Mabel  N ormand’s  New  Picture 


IN  eight  special  productions  to  be  . 
released  as  First  National  at- 
tractions during  the  1922-23 
season,  Thomas  H.  Ince  has  done 
some  of  the  best  work  of  his  re- 
markable career. 

These  pictures,  listed  elsewhere 
on  this  page,  have  a box  office  value 
that  is  apparent  at  a glance  to  any 
experienced  showman.  First,  there 
is  the  name  of  Ince.  Second,  there 
is  the  story.  Third,  there  is  the 
cast,  containing  names  popularly 
familiar  to  every  motion  picture 
patron. 

Thomas  H.  Ince,  termed  by 
those  who  know  him  as  “ the  dra- 
matic dynamo  of  the  screen,”  has  put  every  ounce  of  his  energy 
into  these  productions.  The  result  is  that  they  are  tilled  with 
dramatic  “ punch.”  And  the  “ Ince  punch,”  indefinable,  inimi- 
table and  elusive,  yet  definite,  forceful  and  apparent,  is  that 
something  which  puts  an  unexplainable  force  into  the  pictures 
he  creates.  What  Belasco  is  to  the  spoken  drama  Ince  is  to 
the  screen.  His  was  one  of  the  first  names  to  be  identified  with 
good  and  popular  screen  entertainment. 

The  studios  of  Thomas  H.  Ince  at  Culver  City,  Cal.,  are 
the  most  practical  and  the  handsomest  in  the  world.  The  Ince 
organization  embodies  a personnel  that  has  long  been  identified 
with  the  noted  producer.  Every  department  of  the  great  studios 
works  under  the  direct  supervision  of  Mr.  Ince,  who  sets  a 
pace  for  his  staff.  Every  worth-while  story  passes  across  his 
desk  for  selection  or  rejection. 

In  business  life  a man’s  record  is  the  only  satisfactory  manner 
of  sizing  up  his  worth.  Mr.  Ince  has  always  produced  pictures 
that  made  money  for  the  exhibitor.  “ Mother  0 Mine,”  “Lying- 
Lips,”  and  “ Hail  the  Woman  ” were  big  box  office  attractions. 
The  “ Ince  8,”  to  be  released  by  First  National,  will  be  greater 
attractions. 

“ Skin  Deep  ” is  a fast  ac- 


HERE  ARE  THE  INCE  8 

HERE  are  the  eight  spe- 
cial productions  which 
Thomas  H.  Ince  will 
release  through  First  National 
during  the  1922-23  season. 

SKIN  DEEP.  A fast  ac- 
tion drama  of  New  York’s 
East  side.  In  it  are  Milton 
Sills,  Florence  Vidor  and  Mar- 
cia Manon. 

THE  HOTTENTOT. 
Adaptation  of  William  Col- 
lier’s stage  success.  Douglas 
McLean  and  Madge  Bellamy. 

BELL  BOY  13.  Douglas 
McLean. 

JIM.  John  Bowers,  Milton 
Sills,  Marguerite  De  La 
Motte,  Francelia  Billington. 

THE  SUNSHINE  TRAIL. 
Douglas  McLean. 

SOMEONE  TO  LOVE. 
Madge  Bellamy,  Cullen  Lan- 
dis. 

THE  BROTHERHOOD 
OF  HATE.  Frank  Keenan, 
Lloyd  Hughes,  Marguerite  De 
La  Motte. 

A MAN  OF  ACTION. 
Douglas  McLean. 


tion  drama  with  an  unusual 
plot.  “ The  Hottentot  ’’  is  a 
screenful  of  love  and  laughter. 
“ Jim  ” is  a tremendous  story 
of  the  conflict  between  a 
woman’s  ambition  and  a man’s 
love.  “ The  Brotherhood  of 
Hate  ” and  “ A Man  of  Ac- 
tion ” are  high  tension 
dramas,  and  “ Someone  to 
Love  ” has  been  pronounced 
one  of  the  most  remarkable 
dramas  ever  produced.  An- 
other dramatic  triumph  is 
“ Sunshine  Trail,”  while  “Bell 
Boy  13  ” is  filled  with  laughs 
and  thrills. 

The  “ Ince  Punch  ” is  evi- 
dent in  every  foot  of  these 
First  National  attractions. 
They  are  real  entertainment 
because-  Thomas  H.  Ince  look- 
all  the  time  that  was  neces- 
sary to  make  them  right  and 
had  all  the  resources  that  were 
necessary  to  produce  them  as 
he  wanted  them  produced. 


w 


MACK  SENNETT 
SAYS: 


((1 


HEN  Mack  Sennett 
starts  out  to  do  a thing 
he  does  it  right.  He 
made  and  is  making  a con- 
tinued success  of  his  com- 
edies. And  now,  as  a pro- 
ducer of  melodrama,  he  has 
put  everything  into  “ Suz- 
anna,”  a First  National  at- 
traction, in  which  Mabel 
Normand  is  the  star,  and  he 
believes  he  has  scored  a pro- 
nounced success. 

Mr.  Sennett  is  of  a retir- 
ing disposition.  He  rarely 
makes  a statement.  Recently 

business  an  effort  was  made  to  interview  him,  but  he  refused  to 
be  seen.  But  he  broke  his  usual  silence  when  he  returned  to 
the  coast  and  saw  a working  print  of  “ Suzanna.”  He  sent  to 
his  New  \ork  representative,  E.  M.  Asher,  the  statement  printed 
elsewhere  on  this  page.  And  Mr.  Asher  supplemented  that  state- 
ment with  the  following: 

“In  the  first  place,  work  started  on  ‘ Suzanna  ’ about  the 


UZANNA  is  the  finest 
romantic  comedy 
drama  I have  ever  wit- 
nessed. It  has  romance,  heart 
interest  and  comedy,  backed 
up  by  marvelous  production. 
In  fact,  it  is  a symphony.  We 
can  safely  promise  the  world 
IT  IS  THE  GOODS.” 

Telegram  from  Mack 

Sennett  to  E.  M.  Asher,  his  New 
York  representative. 


when  he  visited  New  York  on 


time  I left  Los  Angeles,  which  was  the  early  part  of  October, 
1921.  The  production  has  just  been  completed  but  is  not  finally 
out,  so  you  can  see  that  this  picture  has  been  in  work  for  ten 
months.  In  a recent  letter  from  our  auditor  he  advised  me 
that  the  production  would  cost  over  $400,000.  Mr.  Sennett 
states  that  this  picture  is  by  far  the  biggest  thing  he  has  ever 
done  and  is  a bigger,  greater  and  more  appealing  production 
than  ‘ Mickey  ’ or  ‘ Molly-O.’ 

Suzanna  ’ is  one  of  those  pictures  that  is  different.  It 
is  a romantic  story  of  early  California  and  contains  a little  of 
everything  which  goes  to  make  up  entertainment  value,  such 
as  comedy,  romance,  thrills.” 

So  much  for  what  Mr.  Asher  says.  An  out-of-the-industry 
evidence  of  the  power  of  “ Suzanna  ” is  the  fact  that  the 
Macauley  Co.,  one  of  the  biggest  publishing  concerns  in  the 
country,  has  retained  a noted  writer  to  novelize  the  picture  play. 
This  is  the  first  time  that  a prominent  writer  has  made  a novel 
of  a big  screen  play.  In  the  past  pictures  have  been  adapted 
from  novels  and  plays. 

“ Suzanna,”  directed  by  F.  Richard  Jones,  is  a romantic 
story  of  picturesque  old  Mexico.  Supporting  Mabel  Normand 
in  the  production  are  George  Nichols,  Evelyn  Sherman,  Walter 
McGrail,  Eric  Mavne,  Winifred  Bryson,  Carl  Stockdale,  Lon 
Pott,  Leon  Barry  and  George  Cooper. 

One  of  the  biggest  and  most 
thorough  exploitation  campaigns 
ever  launched  with  a motion  pic- 
ture has  been  laid  out  for  “ Suz- 
anna.” Tieups  for  a song,  phono- 
graph record,  albums,  silks,  hats, 
shoes,  a prepared  food  and  a brand 
of  candy,  all  covering  the  United 
States  and  Canada,  have  been  ar- 
ranged. Two  of  the  firms  in  the 
tieup  have  ordered  ten  million  re- 
productions of  pictures  from 
“ Suzanna  ” to  be  inserted  in  their 
cartons. 

Mack  Sennett  has  always  been 
a producer  of  integrity,  and  when 
he  writes  that  “ Suzanna  ” is  “ the 
goods,”  he  means  it  and  is  giving 
inside  information  to  exhibitors. 


Mack  Sennett 


1162 


Producers,  Stars,  and  Directors  Who  Helped 

Make  This  Season’s  First  National  Attractions  |i 


The  Best  is  None  too  Good — Ever.  Big  Pictures  Are  in  Prospect  From  Every  Director  and  | 

Star  Under  First  National' s Banner 


Maurice  Tourneur,  director  of 
Lorna  Doone,”  for  First  Na- 
tional release 


Sol  Lesser,  producer  of  “Trouble” 
and  other  Jackie  Coogan  specials 
for  First  National  release 


directed  “Kindred  of  the  Dust,” 
a First  National  Attraction 


Jackie  Coogan,  star  in 
“Trouble”  and  other  First 
National  attractions 


Edwin  Carewe,  who  is  pro- 
ducing and  directing  “Mighty 
Laik  a Rose” 


Alien  Holubar,  who 
directed  “ II urricane’s 
Gal,”  for  First  National 


Miriam  Cooper,  star  i 

“ Kindred  of  the  Dust” 


Dorothy  Phillips,  star  in 
‘'Hurricane’s  Gal,”  one  of  the 
season’s  biggest  successes 


Marshall  Neilan.  His  latest  pic- 
ture to  be  distributed  by  First 
National  is  “Minnie” 


Oliver  M orosco,  producer  of 
“ The  Half  Breed,”  for  First 
National  release 


September  2,  1922 


1163 


Reviews  of  the  Latest  Features 


-.Conducted  by  LAURENCE  REID. 


44  The  Isle  of  Doubt  ” 

Syracuse  Motion  Picture  Co. — 5,483  Feet 
(Reviewed,  by  Charles  Larkin ) 

THE  Syracuse  Motion  Picture  Company  is 
to  be  congratulated  upon  its  first  effort 
in  the  field  of  film  production.  This  is  a pic- 
ture much  above  the  average  of  those  released 
by  some  of  the  veteran  producers.  It  pos- 
sesses a cast  of  the  first  water.  Such  names 
as  George  W.  Fawcett,  Wyndham  Standing, 
Warner  Richmond  and  Dorothy  Mackaill 
mean  something  when  displayed  in  advertis- 
ing. The  picture  combines  the  appeal  of  a 
society  drama  with  the  lure  and  adventure 
of  the  South  Sea  isles. 

The  plot  has  been  worked  out  on  the  screen 
before,  but  in  the  present  instance  there  are 
several  original  twists  and  situations  injected. 
The  direction  of  Hamilton  Smith  is  praise- 
worthy. The  photography  is  uniformly  good 
throughout.  We  wish  that  it  has  been  pos- 
sible to  let  George  W.  Fawsett  “ live  ” a little 
longer  into  the  picture.  His  “ death  ” in  the 
second  reel  removes  one  of  the  picture’s  big- 
gest assets.  Miss  Mackaill  is  inclined  to  be 
too  theatrical  in  her  work.  Warner  Richmond 
does  well  in  the  heavy  role.  Mr.  Standing  is 
an  ideal  type  for  the  adventure-loving 
bachelor. 

The  scene  on  the  island  where  the  villain, 
seeking  to  kill  the  hero,  pursues  him  through 
the  woods  and  shoots  him — with  blank  car- 
tridges— is  well  worked  out  and  one  of  the 
big  moments  of  the  picture.  There  are  a num- 
ber of  other  dramatic  situations  in  the  pic- 
ture, notably  the  shanghaiing  of  the  villain, 
the  husband’s  discovery  of  the  plot  to  get  him 
to  divorce  his  wife  and  the  attempt  of  the  girl 
and  the  villain  to  steal  food.  The  dancing 
of 'Veronica  at  the  Hawaiian  ball  is  real  stuff. 
The  Cast 

Eleanor  Warbuton Dorothy  Mackaile 

Mrs.  Warbuton Marie  R.  Burke 

Gerry  Patten Warner  Richmond 

Burton  J.  Warbuton George  W.  Fawcett 

Dean  Deland Wyndham  Standing 

Bill  Hardy Arthur  Dewey 

Adapted  from  the  novel  by  Derek  Bram.  Di- 

rected by  Hamilton  Smith.  Distributed  by 
Playgoers  Pictures,  Inc.,  through  Pathe. 

The  Story- — Dean  Deland,  adventure-loving 

bachelor,  falls  in  love  with  Eleanor,  a daughter 
of  a socially  ambitious  family.  Eleanor,  how- 
ever, is  fascinated  by  a worthless  chap.  Assisted 
by  the  mother,  the  two  conspire  to  have  Deland 
marry  Eleanor  and  then  make  his  life  miserable 
so  that  he  will  be  glad  to  free  himself  for  a 
financial  consideration.  The  marriage  takes 
I place.  One  evening  Deland  overhears  his  wife 
and  Patten  talking  over  their  scheme.  Deland 
; ships  the  mother  to  Palm  Beach  and  takes  his 
wife  and  Patten  aboard  ship  which  starts  for  a 
<]'  small  tropical  island.  Here  the  real  character 
' of  the  two  men  is  displayed  in  a series  of  thrill- 
ing situations.  Deland  wins  the  love  of  his  wife. 

Classification — A romantic  drama  of  romance 
and  adventure  staged  in  a society  atmosphere 
and  a tropical  isle. 

Production  H'glilights — The  work  of  Wynd- 
ham Standing,  George  W.  Fawcett  and  Warner 
Richmond — film  play  veterans  all.  The  Hawai- 
ian ball  and  the  dancing  of  Veronica.  Some  at- 
tractive interiors.  The  reading  of  the  will.  The 
Exploitation  Angles — This  picture  gives  exhi- 
bitors opportunity  to  use  the  popular  south  sea 
island  atmosphere  in  the  lobby  and  as  a pro- 
logue. The  cast  is  a good  one  and  can  be  played 
up  in  advertising.  This  one  has  an  especial 
appeal  for  exhibitors  in  central  New  York  state, 
also,  because  of  the  fact  that  it  was  made  by  the 
Syracuse  Motion  Picture  Company.  This  fact 
should  be  emphasized  by  houses  in  that  district 
presenting  the  film. 

Drawing  Power — Suitable  for  second  class 
downtown  theatres,  towns  and  neighborhood 
houses. 


REVIEWED  IN  THIS  ISSUE: 

The  Isle  of  Doubt — Syracuse  M.  P.  Co. 
Barbed  Wire — Sunset  S.  R. 

Wildness  of  Youth — Abramson  S.  R. 
Rich  Men’s  Wives — A1  Lichtman. 

The  Hidden  Woman — American  Releas- 
ing. 

Paid  Back — Universal. 

Dust  to  Dawn — Associated  Exhibitors. 
My  Friend  the  Devil — Fox. 

A Little  Child  Shall  Lead  Them — Fox. 


44  Barb-Wire  ” 

Arrow  S.  R. — 5,000  feet 

(Reviewed  by  Eugene  Carlton ) 

THE  title  of  “ Barb-Wire  ” has  virtually 
nothing  to  do  with  the  theme  of  the  pro- 
duction, which  is  general  more  than  specific. 
It  is  just  a rambling  “ wild  west  ” story  with 
enough  two-fisted  heroes  and  villains  to  re- 
ceive the  sanction  of  the  ordinary  western 
fan.  Aside  from  the  first  and  last  parts  of 
the  story,  there  is  little  reason  why  any  title 
befitting  a western  picture  should  not  be 
tacked  on  this  production. 

However,  despite  a mediocre  vehicle,  the 
work  of  Jack  Hoxie  is  good,  as  his  acting 
alone  saves  the  production  from  dropping 
into  lower  ranks.  A quarrel  over  the  fenc- 
ing of  a ranch  is  nothing  unheard  of  in  a 
western.  Neither  is  the  triumph  of  a hero 
over  a villainous  cattle  king.  However,  when 
the  latter  becomes  entangled  in  the  barb- 
wire with  which  he  had  threatened  to  hang 
the  young  hero,  and,  during  the  course  of 
the  “ death  struggle  finale,”  is  hurled  from  a 
cliff,  then  the  unusual  enters  and  provides  vir- 
tually the  only  “.punch”  Of  the  picture.  For 
a defendant  in  a trial  to  dash  on  horseback 
through  the  window  of  the  court  room  would 
be  a real  thriller,  if  properly  executed,  but 
in  this  case  the  incident  has  been  slightly 
“ booted,”  and  lacks  the  smack  of  reality. 
Summed  up  as  a whole,  however,  it  can  char- 
itably be  said  that  the  picture  “ gets  by.” 

The  Cast 

Jack  Harding Jack  Hoxie 

Joan  Lome Jean  Porter 

Martha  Harding Olah  Norman 

Bart  Moseby Wm.  Lester 

Nick  Lazarre Joe  McDermott 

Bob  Lome Jim  Welsh 

Produced  by  Anthony  J.  Xydias.  From  the  story 
by  William  Lester  and  Marin  Sais.  Directed 
by  Frank  Grandon.  Photographed  by  William 
Nobles. 

The  Story — Young  rancher  starts  to  fence  in 
his  claim  of  government  land  and  is  warned  not 
to  do  so  by  villainous  cattle  king.  A “ band 
man  ” conspires  with  the  cattle  king  to  “get  ” the 
young  rancher.  Latter  hides  in  room  of  girl  he 
loves  to  overhear  cattle  king’s  conversation, 
while  the  “ band  man  ” takes  young  rancher’s 
hat  and  gun,  committing  a crime  and  leaving 
the  hat  and  gun  as  evidence.  Believing  her  son 
is  doomed,  mother  of  young  rancher  holds  up 
the  court  at  point  of  revolver  and  son  leaps 
through  window  on  back  of  horse  which  has 
been  brought  in  courtroom  as  evidence.  In  a 
death  battle  on  cliff  with  the  young  rancher, 
cattle  king  loses  life. 

Classification — Purely  a western  drama,  with 
melodramatic  touches  and  a love  story  mixed  in. 

Production  Highlights — Fight  on  cliff ; the 
saving  of  the  life  of  the  young  rancher  in  street 
fight. 

Exploitat'on  Angles — Jack  Hoxie’s  name  and 
reputation  as  a western  star  cannot  be  over 
played. 


44  Wildness  of  Youth  ” 
Abrahamson — State  Rights — Seven  Reels 
(Reviewed  by  Lillian  Gale) 

THIS  is  what  might  be  described  as  up-to- 
date  melodrama.  Although  there  is  a sus- 
picion of  a theme,  which  would  illustrate  that 
youth  will  have  its  fling.  It  indicates  that 
youth  seldom  takes  advantage  of  mature  ad- 
vice and  that  those  in  the  adolescent  state 
often  ignore  living  examples  of  elders  who 
are  “ paying  the  piper  ” for  indiscretions  of 
their  younger  days. 

There  is  a splendid  cast.  There  are  play- 
ers whose  reputations  are  founded  upon  work 
that  brought  them  recognition,  all  of  whom 
might  have  been  able  to  deliver  a better  per- 
formance had  their  parts  not  called  for  un- 
natural situations.  Mary  Anderson  deserves 
particularly  favorable  comment  for  work  well 
done.  Hers  was  the  difficult  role  of  an  over- 
indulged daughter  of  a rich  man.  Her  close 
ups  will  likely  add  to  her  list  of  admirers. 

Joe  Striker,  a juvenile  who  is  often  seen 
these  days,  handles  a thankless  sort  of  role 
with  commendable  precision,  while  the  old 
favorites,  Harry  Morey,  Virginia  Pearson, 
Thurston  Hall  and  Julia  Swayne  Gordon  do 
their  share  in  their  respective  roles. 

The  late  “ Bobby  ” Connelly  is  particularly 
appealing  as  a deserted  child  and  on  the 
whole,  those  who  follow  melodramatic  sub- 
jects and  enjoy  rapid  happenings,  pathos  un- 
interrupted by  comedy  incidents  and  happy 
endings,  will  likely  look  with  favor  on  “ The 
Wildness  of  Youth.” 

The  Cast 

Louise  Wesley Virginia  Pearson 

Jule  Grayton Mary  Anderson 

James  Surbrun Harry  T.  Morey 

Andrew  Kane Joseph  Striker 

Edward  Grayton Thurston  Hall 

Mrs.  Martha  Kane Julia  Swayne  Gordon 

Teddy  Wesley... “Bobby”  Connelly 

Dr.  Carlyle  Preston Harry  Southard 

Senora  Gonzalez Madeline  La  Varre 

Roger  Moore George  J.  Williams 

Story  and  scenario  by  Ivan  Abrahamson  and 
Don  Dundas.  Direction  by  Ivan  Abrahamson. 
Photography,  Marcel  Le  Pickard. 

The  Story — Andrew,  spoiled  son  of  Martha 
Kane,  whose  husband  dissipated  her  fortune 
and  then  disappeared,  is  in  love  with  Jule,  wil- 
ful daughter  of  a philanthropist  and  founder 
of  an  institution  for  homeless  children.  Louise 
Wesley,  who  would  seem  to  be  hiding  her  past, 
is  superintendent  of  the  home  and  admired  by 
the  rich  Edward  Grayson.  He  appeals  to  Lou- 
ise to  attempt  to  correct  the  impulses  of  his 
daughter. 

A stock  broker,  with  artificial  veneer,  is  An- 
drew’s rival,  also  old  enough  to  be  Jule’s  father. 
In  his  attempt  to  win  he  gives  a week  end 
party,  inviting  both  the  youngsters,  but  with  the 
purpose  of  convincing  Jule  that  he  is  preferable 
to  the  youthful  Andrew.  Nearby  is  a hut 
where  lives  an  old  man  and  his  grandson.  In- 
cident brings  the  boy  to  ask  aid  of  Andrew  and 
when  the  child  is  blinded  by  a flash  of  powder 
intended  for  Andrew,  it  is  necessary  to  find 
money  to  pay  for  an  operation  on  the  child’s 
eyes.  Through  this  many  evils  are  righted  and 
wrongs  uncovered,  with  the  outcome  that  the 
bad  man  meets  an  untimely  end,  leaving  youth 
and  love  to  conquer  all  other  obstacles. 

Classification — Society  melodrama. 

Production  Highlights — Explosion  of  powder 
which  blinds  little  boy.  Courtroom  scene  when 
mother  of  child  arrives  just  in  time  to  save  in- 
nocent boy  accused  of  murder. 

Exploitation  Angles — Popularity  of  players. 


1164 


Motion  Picture  News 


" Rich  Men’s  ives 


Gasnier-Preferred-Liclit  man — Six  Reels 


(Reviewed  by  Laurence  Reid ) 

\ GOOD  box-office  title  likely  to  attract 
■i  A-  the  eye  everywhere,  a couple  of  gifted 
troupers  in  House  Peters  and  Claire  Wind- 
sor, and  a society  background  charged  with 
real  smart  atmosphere — these  will  be  suffi- 
cient to  make  this  picture  popular  wherever 
shown.  They  will  probably  compensate  for  a 
obvious  story  which  is  trite  and  often  stupid 
and  which  never  gets  down  to  the  core  of  its 
subject  matter — the  “paying  the  piper  among 
the  wealthy  disciples  of  jazz.”  It  is  only  sug- 
gested, and  so  much  incident  and  background 
are  planted  in  the  introductory  reels  that  the 
plot  seems  to  be  an  arbitrary  side  issue. 

“ The  little  child  shall  lead  them  ’ formula 
brings  forth  the  happy  conclusion  and  after 
the  parents  have  learned  their  much  needed 
object  lessons  the  reconciliation  naturally 
follows.  Many  patrons  will  be  provoked  over 
the  husband  who  glowers  continually  before 
his  guests — who  has  little  sense  of  humor  and 
who  sends  his  wife  away  because  he  has  re- 
fused to  believe  that  she  is  the  innocent  vic- 
tim of  a flirtatious  idler.  He  keeps  the  boy. 
The  interlude  at  this  point  feature  the  re- 
morseful husband  and  the  pathetic  wife— the 
former  given  to  gazing  at  her  portrait,  the 
latter,  bearing  her  cross  in  scenes  of  poignant 
pathos. 

Naturally  there  is  only  one  solution — the 
child  must  be  taken  ill.  And  this  climax 
arrives  when  the  husband  and  father,  step- 
ping out  of  the  character  by  giving  a dance 
for  the  parasites  who  disrupted  his  home,  and 
allowing  an  “ excitement  eater  ” to  introduce 
his  boy  as  cupid  in  a bizarre  scene  when  the 
dance  proved  boresome  to  the  guests.  The 
father  catering  to  such  an  idea  is  a false 
touch,  but  the  moment  offers  some  heroics 
since  the  wife  overcomes  her  modesty  and 
steps  into  the  room  shouting  defiance  to  all. 
She  picks  up  the  youngster  and  saves  him 
from  serious  illness.  The  guests  are  sent 
away  and  the  husband  pleads  forgiveness  and 
receives  it. 

It  is  a woman’s  picture — the  mother  love 
spark  being  developed  well  enough  to  stim- 
ulate the  feminine  sex.  Miss  Windsor  is 
occasionally  too  emotional  in  the  hands  of 
Gasnier,  though  she  will  surprise  many  with 
her  technique.  The  society  atmosphere  is 
great.  And  the  touching  bit  of  the  child  kiss- 
ing the  mother  through  the  glass  door  is  a 
true  heart-wringer. 

The  Cast 


John  Masters House  Peters 

Gay  Davenport Claire  Windsor 

Mrs.  Lindley-Blair Rosemary  Theby 

Juan  Camillo Gaston  Glass 

Mrs.  Davenport Myrtle  Stedman 

Jackie Baby  Richard  Headrick 

Estelle  Davenport Mildred  June 

Mr.  Davenport Charles  Clary 

Maid Carol  Holloway 

Nurse Martha  Mattox 

Reggie William  Austin 

By  Frank  Dazey  and  Agnes  Christine  Johnston. 
Directed  by  Gasnier.  Distributed  by  Al.  Licht- 
man.  Corp. 

The  Story — Portrays  excitement  hunters 
among  the  wealthy  idlers.  Wife  is  pursued  by 
professional  lover  and  her  husband  misjudges 
her.  She  is  cast  from  home  and  the  child  taken 
away  from  her.  A time  comes  when  she  proves 
her  true  character  and  saves  the  child  from 
serious  illness.  Reconciliation  follows. 


Classification — Story  of  marital  infidelity  and 
the  breaking  up  of  a home  with  the  family  re- 
united through  a little  child.  Some  effective 


scenes. 

Production  Highlights — The  exceptional  back- 
ground, showing  many  lavish  sets.  The  society 
atmosphere.  The  creditable  acting  of  Claire 
Windsor  and  House  Peters.  The  ball-room 
scene.  The  incident  when  child  kisses  mother 
through  the  glass  door. 

Exploitation  Angles—  Properly  exploited  for 
its  idea  of  the  craving  for  excitement  among 
the  idle  rich  and  featuring  House  Peters,  Claire 
Windsor  and  Gaston  Glass  among  the  cast,  and 
playing  up  the  box-office  value  of  the  title — will 
certainly  put  this  one  over.  Some  artistic  dances 


“ Look  Out  Below  ” is  the  name  of  the  Educa- 
tional-Mermaid picture,  from  which  the  above  is 
an  extract. 


“ The  Hidden  Woman 


American  Releasing — Five  Reels 
(Reviewed  by  Stuart  Gibson) 

THIS  one,  taken  as  a whole,  isn’t  so  much. 

It  has  redeeming  features,  not  the  least 
of  which  is  a series  of  gorgeous  shots  in  the 
Adirondacks — at  least  the  subtitles  refer  to  it 
as  the  Adirondacks — which  do  much  to  ad- 
vertise what  some  brilliant  chap  has  nick- 
named “ the  great  outdoors.”  As  to  the  story, 
it  is  merely  a variation  of  a theme  long  ago 
hoary  with  honest  toil— the  regeneration  of  a 
“ poor  little  butterfly  ” through  her  regen- 
eration of  somebody  else  and  her  communion 
with  the  above-mentioned  section  of  the 
world.  Evelyn  Nesbit  is  the  “.poor  little 
butterfly.” 

But  observing  the  film  through  the  eye  of 
the  average  patron  it  will  pass.  It  is  like  a 
good  many  others;  but,  so  many  argue,  since 
the  others  paid,  this  one  may  also  pay.  There 
is  a humdinger  of  a fight  in  it,  and  the  afore- 
said lovely  outdoor  settings,  a small  boy  te 
act  as  hero  at  the  psychological  moment,  and 
the  really  great  fundamental  theme  of  a 
woman’s  struggle  with  her  soul — ever  old,  yet 
ever  new. 

There  isn’t  any  acting  to  speak  of,  that  of 
Murdock  MacQuarrie  as  the  elderly  reformer 
who  finds  that  in  his  zest  for  reforming  oth- 
ers he  has  let  his  own  kin  go  to  the  dogs — a 
situation  first  introduced  years  ago  on  the 
screen  by  D.  W.  G.,  being  the  only  part  worth 
mentioning.  Whether  the  situation  which 
arises  when  the  true  love  of  the  lady  sends 
her  away  to  a camp  wilderness  and  then  re- 
mains in  the  background  throughout  her 
series  of  dangerous  crises  with  men  and 
things  is  a likely  one,  may  be  overlooked. 


Ann  Wesley 

Bart  Andrews.  . . . 
“ Iron  ” MacLoid 

Vera 

Bill  Donovan. 
Johnny  Randolph. 
Mrs.  Randolph  . . . 


The  Cast 

Evelyn  Nesbit 

Crawford  Kent 

Murdock  MacQuarrie 

Ruth  Darling 

Albert  Hart 

Russell  Thaw 

Mary  Alden 


Authorship,  scenario,  etc.,  uncredited.  Pro- 
duced under  the  personal  direction  of  Allan 
Dwan. 

The  Story — Ann  Wesley  disregards  her  lov- 
er’s pleas  to  settle  down.  She  goes  broke,  is 
left  with  only  a bit  of  land  and  a cabin  in  the 
Adirondacks  and  retires  to  oblivion,  starting  to 
teach  school.  Her  interest  in  the  downtrodden 
and  world-weary  arouses  criticism  from  the  re- 
formers, but  she  persists  in  her  course,  regener- 
ating and  reuniting  with  his  wife  a ruffian  who 
had  been  derided  and  cursed  by  the  reformers. 
In  the  task  she  finds  the  “ hidden  woman  ” with- 
in herself. 

Classification — Drama  of  regeneration,  with  a 
moral  to  be  read  by  those  who  run. 

Production  Highlights — Ann’s  gay  parties. 
The  fight  between  the  villain  and  the  regener- 
ated drunkard.  Little  Johnny’s  row  across  the 
lake  for  his  teacher's  honor.  The  truly  magnifi- 
cent outdoor  settings. 

Exploitation  Angles — A woman’s  soul  groping 
for  light — and  finding  it.  The  come-back  which 
proves  that  a man  may  be  down  but  is  never  out. 
The  Adirondacks  settings. 


“ Paid  Back  ” 

Universal — Five  Reels 
(Reviewed  by  Laurence  Reid ) 


'T'  HIS  is  a domestic  drama  carrying  a sort  i 
of  quadrangle  for  its  plot  ramifications.  It 
is  a story,  conveniently  told,  relying  upon 
melodramatic  situations  for  its  highlights.  It 
revolves  solely  around  a young  wife’s  sacri-‘ 
fice  her  determination  to  spare  a friend  from 
anticipated  unhappiness,  rather  than  have  the 
latter’s  husband  discover  a liason  which  she 
had  before  her  matrimonial  adventure.  The  ; 
wife  pays  hush  money  to  recover  her  friend’s 
letters,  and  her  elderly  husband  placing  a 
wrong  conclusion  upon  discovering  the  inci-'j 
dent,  sends  her  away.  This  moment  occurs.! 
immediately  after  the  wedding  ceremony  (a 
good,  atmospheric  touch). 

What  follows  appears  to  be  episodic.  The 
villian,  sensing  a new  erotic  love  with  the 
forsaken  bride,  endeavors  to  compromise  her. ; 
But  it  is  her  plan  to  lure  him  to  the  South 
Seas  and  keep  him  there  by  the  point  of  a 
gun — so  that  he  may  not  practice  his  wiles 
upon  others  of  her  sex.  The  story  becomes 
lurid  melodrama  because  there  doesn’t  appear 
to  be  any  real  motive  for  her  conduct.  The 
bride  has  left  her  would-be  despoiler  severely 
alone  during  the  voyage  and  to  put  up  a good 
front,  passes  herself  off,  upon  her  arrival  at 
the  South  Sea  retreat,  as  his  sister.  There  is 
no  real  excuse  in  having  him  accompany  her 
to  the  island  in  view  of  what  follows.  Simply 
because  he  makes  unholy  love  to  her  should 
occasion  no  reason  for  such  revenge  upon  her 
part. 

The  hero  is  introduced  rather  late.  And  the 
director  has  resorted  to  a familiar  incident  to 
arouse  the  heroine’s  interest.  She  sees  the 
youth  for  the  first  time  punishing  a brutal 
overseer.  The  power  of  a manly  fist  is  sup- 
posed to  awaken  infatuation  upon  the  screen! 
The  rest  of  the  picture  concerns  the  girl’s, 
effort  to  frustrate  the  villain’s  attempt  to 
elope  with  the  hero’s  sister.  One  arbitrary 
incident  is  crudely  treated.  Papers  from  home 
arrive  simultaneously  with  the  young  man’s 
offer  of  undying  affection.  These  papers  an- 
nounce the  death  of  her  husband.  Thereafter 
it  is  smooth  sailing,  because  the  villain  to  es- 
cape the  clutches  of  the  angry  hero,  develops 
a fever  and  perishes  in  a swamp. 

Gladys  Brockwell  returns  to  the  screen  as 
the  heroine  and  flashes  some  of  her  old-time 
emotional  talent,  while  Stuart  Holmes  takes 
care  of  the  villainy  in  his  customary  style. 


Carol  Gordon . . . 
Jack  Gregory... 
David  Hardy... 
Dorothy  Britton. 
Carol’s  Servant. 
Elouise  Hardy.  . 
Jason  Lockhardt 
Ship  Captain.  . . 


The  Cast 

Gladys  Brockwell 

Stuart  Holmes 

Mahlon  Hamilton 

Lillian  West 

Kate  Price 

Edna  Murphy 

Arthur  Stewart  Hull 

Wilfred  Lucas 


By  Louis  Duryea  Lighton.  Scenario  by  Hope 
Loring.  Directed  by  Irving  Cummings.  Photo- 
graphed by  William  Fildew.  Produced  by  Uni- 
versal. 

The  Story — Tretats  of  young  bride,  who, 
though  innocent,  is  caught  in  compromising  sit- 
uation by  husband.  She  succeeds  in  luring  a 
philanderer  to  the  South  Seas,  passing  herself 
off  as  his  brother.  Eventually  she  finds  real 
love  and  marries  an  American  there  after  news 
is  brought  of  her  husband’s  death. 

Classification — Story  of  quadrangle,  revealing 
compromise,  disillusionment,  revenge  and  pun- 
ishment— as  well  as  romance. 

Production  Highlights — The  work  of  a com- 
petent cast.  Adequate  atmosphere  of  the  South 
Seas. 

Exploitation  Angles — The  cast  is  the  impor- 
tant angle  to  emphasize  in  this  picture.  Any 
mention  of  Stuart  Holmes,  Gladys  Brockwell, 
Edna  Murphy  and  Mahlon  Hamilton  is  likely  to 
stimulate  patronage.  For  a prologue  you  can 
put  over  a South  Sea  background  with  some 
native  dances  and  native  music.  Bill  it  as  a do- 
mestic drama  with  a punch. 

Drawing  Power — Good  for  program  audi- 
ences in  neighborhood  houses.  The  cast  should 
collect  the  average  crowd. 


September  2 , 1922 


1165 


44  Dust  to  Dawn  ” 

Associated  Exhibitors — Five  Reels 
(Reviewed  by  Charles  Larkin) 

'T'HE  fine  cast  and  the  high  artistic  mount  - 
1 ing  given  this  production  are  the  two 
biggest  points  of  appeal.  The  story  will  go 

Sail  right  with  an  intelligent  audience,  but  it 
will  be  unusually  hard  for  many  folks  to  fol- 
low its  devious  paths..  It  takes  a real  artist  to 
make  a dual  role  of  Marjorie  Latham  and 
Aziza,  beggar  girl  of  India,  convincing.  The 
fact  that  Florence  Vidor  is  a real  artist  saves 
the  situation.  In  the  interpretation  of  the 

I widely  different  characters,  Miss  Vidor  con- 
tributes to  the  screen  an  appealing  and  col- 
orful portrayal. 

(We  think  the  picture  would  have  been  vast- 
ly improved  if  the  sub-theme  in  India  had 
been  eliminated — keeping  a few  flashes  only. 
It  would  make  the  story  much  easier  to  fol- 
low and  not  detract  in  any  way  from  the 
power  of  the  plot.  This  is  another  “dream  ” 
tale.  Most  of  the  action  is  supposed  to  take 
place  in  dreams.  A girl  is  subject  to  such 
vividly  realistic  dreams  that  it  is  shown  her 
personality  has  a counterpart  in  the  body  of 

I Aziza,  a beggar  girl  of  India.  The  picture 
seeks  to  prove  that  it  is  possible  for  two  per- 
sonalities to  live  in  the  world  with  the  same 
soul.  Pretty  deep  stuff,  as  it  were. 

This  feature  has  one  of  the  finest  mount- 
ings of  any  seen  this  year.  The  opening 
scenes  showing  the  receiving  of  election  re- 
1 turns  and  their  broadcasting  by  radio  are  un- 
usually well  done.  The  shots  of  India  are 
artistic  gems,  especially  the  views  of  the 
marriage  procession  in  which  the  whole  Bar-  ■ 
num  & Bailey  elephant  family  must  have 
been  used.  Miss  Vidor’s  nautch  dance  is  a 
colorful  bit.  In  these  India  scenes  beautiful 
photography  and  lighting  is  in  evidence. 
There  is  an  exciting  chase  on  horseback  be- 
tween the  Rajah  and  the  beggar  girl.  The 
tiger  hunt  near  the  close  is  another  thriller. 
The  star’s  work  as  a woman  of  the  under- 
world is  praiseworthy.  Jack  Mulhall  is  ade- 
quate as  leading  man.  The  rest  of  the  cast  is 
good. 

The  Cast 
Florence  Vidor 
Jack  Mulhall 
Truman  Van  Dyke 
James  Neill 
Lydia  Knott 
Herbert  Fortier 
Norris  Johnson 
Nellie  Anderson 
Sidney  Franklin 

Adapted  from  Katherine  Hill’s  novel,  “ The 
Shuttle  Soul.’’  Directed  by  King  Vidor.  Sce- 
nario by  Frank  Howard  Clark.  Photographed 
by  George  Barnes. 

The  Story — Falling  in  love  with  the  man  she 
s trying  to  save  from  a dangerous  woman, 
Marjorie  Latham,  tells  him  she  can  never  marry 
iim  for  in  her  dreams  her  other  self  belonged 
0 a Rajah  in  India.  The  girl  seeking  to  save 
ler  brother  from  prosecution  for  forgery  has 
tgreed  to  win  the  banker’s  son  away  from  the 
he  above  mentioned  vamp.  Thus  she  masque* 
lades  as  a woman  of  the  cabarets  and  finally 
irings  the  vamp  to  justice,  showing  that  it  was 
his  woman  and  not  her  brother  who  committed 
he  forgery.  Then  comes  a lot  of  dream  stuff 
n India  with  the  Rajah  being  killed  and  Aziza, 
ler  other  soul,  dies  on  the  funeral  pyre.  Free 
igain  she  agrees  to  marry  the  banker’s  son. 

I Classification — A colorful  drama  of  dreams, 
omance  and  adventure  with  the  action  jumping 
:ver  and  anon  between  America  and  India.  A 
iroduction  marked  by  lavish  investiture. 

Production  Highlights — The  fine  character 
Ivork  of  Miss  Vidor.  The  exquisite  settings  in 
very  scene,  but  especially  those  in  India.  The 
Icenes  between  the  heroine  and  the  vamp.  The 
narriage  procession  and  the  human  sacrifice 
cenes  in  India.  The  fine  photography  and  light- 
ng.  The  good  cast.  The  election  return  crowds. 
The  lavish  interiors. 

Exploitation  Angles — The  popularity  of  the 
far.  The  dream  theme.  Start  a newspaper 
itil  ontest  on  the  power  of  dreams  and  their  in- 
lluence  on  our  actions.  Miss  Vidor’s  stunning 
jowns.  The  India  atmosphere. 


44  My  Friend  The  Devil  ” 

Fox — Nine  Reels 


(Reviewed  by  Charles  Larkin) 

TO  Charles  Richman  must  go  the  honor  of 
contributing  to  screen  literature  one  of 
the  finest,  most  powerful  dramatic  portrayals 
in  the  history  of  the  motion  picture  indus- 
try. As  Dr.  Rameau  in  this  very  excellent 
film  adaptation  of  Georges  Ohnet’s  novel, 
Mr.  Richman  gives  to  the  silent  art  a char- 
acterization of  surpassing  excellence. 

The  entire  picture  has  been  correctly 
mounted  and  costumed  in  the  period  in  which 
it  is  laid.  The  settings  are  elaborate  through- 
out, the  photography  being  of  unusual  beauty 
and  direction  by  Harry  Millarde  all  that  could 
be  desired..  The  only  fault  that  one  can  find 
with  this  production  is  its  length.  The  action 
is  draggy  in  the  early  reels.  By  careful  edit- 
ing the  picture  could  be  cut  to  seven  or  eight 
reels  at  the  most  and  would  benefit  tremen- 
dously as  a result.  The  quicker  the  observer 
is  taken  up  to  those  last  two  powerful  reels 
the  better.  The  picture  abounds  in  dramatic 
situations.  There  are  so  many  that  space 
prohibits  enumerating  them  all.  The  theme 
of  the  picture  deals  with  the  spectacle  of  a 
man  who  did  not  believe  in  God.  This  theme 
will  be  of  value  in  aiding  exhibitors’  tie-up 
with  local  clergy  in  putting  the  picture  over. 
The  storm  scenes  at  the  beginning  and  finish 
have  been  well  handled.  But  after  all,  the 
climax  is  the  big  thing  here.  It’ll  put  the 
production  over  anywhere. 

The  cast  is  a very  fine  one.  William 
Tooker  as  Dr.  Brewster  is  convincing  at  all 
times.  Peggy  Shaw  as  the  doctor’s  daughter 
is  a fine  type  for  the  character.  Barbara  Cas- 
tleton  displays  some  real  emotional  fireworks. 
The  scenes  between  her  and  the  artist  being 
especially  fine.  But  to  Mr.  Richman  must 
go  credit  for  the  outstanding  work  of  the 
film.  It  will  be  a long  time  before  we  see 
another  such  bit  of  acting. 


The  Cast 


Dr.  Rameau Charles  Richman 

Dr.  Rameau,  as  boy Bunny  Grauer 

Dr.  Brewster William  Tooker 

Jacques  Rameau Adolph  Milar 

Mrs.  J.  Rameau Myrtle  Stewart 

Anna  Ryder,  later  Mrs.  Dr.  Rameau.  .Barbara  Castleton 

Maid... Mabel  Wright 

Mrs.  Ryder Alice  May 

Beatrice  Rameau Peggy  Shaw 

Herbert  Chandler Robert  Kriezer 


Adapted  from  Georges  Ohnet’s  novel,  “ Dr. 
Rameau.”  Directed  by  Harry  Millarde.  Scenario 
by  Paul  H.  Sloane.  Photographed  by  J.  Ratten- 
berg. 

The  Story—  Calling  upon  God  to  strike  his 
brutal  stepfather  dead  because  of  his  treatment 
of  his  mother,  little  George  Dryden  sees  his 
mother  killed  by  lightning  instead.  He  renounces 
faith  in  God  and  becomes  an  atheist.  The  lad 
later  becomes  a prominent  surgeon,  who  believes 
only  in  science.  He  marries.  His  wife  becomes 
involved  in  an  affair  with  an  artist  whom  he  has 
aided.  The  event  is  kept  quiet  by  Dr.  Brewster, 
a friend.  Fifteen  years  later,  Dr.  Rameau  finds 
the  truth  in  his  dead  wife’s  diary.  In  a frenzy 
he  turns  his  daughter  away.  The  girl  becomes 
seriously  ill.  The  famous  doctor  exhausts  his 
knowledge  in  trying  to  save  her.  Unsuccessful, 
he  calls  upon  the  Almighty.  The  girl  becomes 
well.  So  he  acknowledges  God. 

Classification- — A powerful  drama  splendidly 
acted  by  a superb  cast.  Featuring  one  of  the 
most  absorbing  climaxes  in  the  history  of  the 
silent  art. 

Production  Highlights— The  masterful  inter- 
pretation of  the  role  of  Dr.  Rameau  by  Charles 
Richman.  The  fine  supporting  cast.  The  ex- 
quisite lighting  and  photography.  The  attractive 
mounting  given  the  picture.  The  tremendous 
climax.  The  prologue  in  which  the  mother  is 
killed.  The  moments  of  passion,  between  the 
Doctor’s  wife  and  the  artist. 

Exploitation  Angles — This  is  a special  in 
every  sense  of  the  word.  You  can  go  the  limit 
in  boosting  it  as  a dramatic  masterpiece.  You 
can  put  over  a great  book  store  tieup  with  “ Dr. 
Rameau,”  the  book,  as  the  central  display.  Your 
medical  societies  will  be  interested  in  this  pic- 
ture. Get  their  co-operation. 


44  A Little  Child  Shall  Lead  Them  ” 
Fox — Ten  Reels 
(Reviewed  by  Charles  Larkin) 

WOMEN  of  America,  yes,  men  too,  have 
a real  treat  in  store  for  them  in  this  ex- 
cellent Fox  special.  Its  theme  is  one  of  uni- 
versal appeal — motherhood  and  the  joys 
which  little  children  bring  into  the  house- 
hold. Never  has  a picture  been  able  to  boast 
of  more  talented  child  actors  and  actresses 
than  are  shown  here.  Even  the  two  year  olds 
act  like  Dave  Warfields.  The  story  seeks  to 
show  that  tyranny  in  the  home  inevitably  re- 
sults in  distrust  and  unhappiness  and  we  are 
taken  through  the  lives  of  two  sisters,  one 
who  has  ignored  the  divine  mission  of 
woman  and  the  other  who  dreams  of  the  day 
when  she  shall  be  led  by  a little  child. 

While  the  production  runs  for  10,000  feet, 
there  are  only  a few  places  where  the  action 
is  slowed  because  of  unessentials.  Many  of 
the  scenes  in  the  orphanage  could  be  elimi- 
nated with  propriety.  Roger  Lytton  as  the 
tyrannical  Colonel  Lewis  is  given  the  burden 
of  the  acting  and  he  acquits  himself  in  his 
usual  fine  manner 

The  production  has  been  mounted  correct- 
ly, many  of  the  exteriors  being  unusually  at- 
tractive. This  is  the  sort  of  picture  which 
motion  picture  audiences  everywhere  like  to 
see.  We  would  not  be  surprised  if  there  was 
a run  on  the  orphan  institutions  following 
the  showing  of  the  picture.  There  should  be 
many  adoptions  as  a result. 

There  are  a large  number  of  tense  mo- 
ments during  the  action,  all  of  which  have 
been  well  handled  by  Director  Dawley.  The 
scene  in  which  one  sister  tells  the  story  of  a. 
dog  family  and  its  trials  and  in  which  dogs 
are  used  is  a fine  bit  of  work.  It  will  create 
a deal  of  comment. 


The  Cast 


Colonel  Lewis 

Betty  Lewis 

Barbara  Draper 

Frank  Draper 

Bob  Hale 

Mrs.  Tyler 

Ken,  her  son 

Hannah 

Two  orphan  children 


. . . . Roger  Lytton 

Peggy  Shaw 

Florence  Billings 
. . Ernest  Hilliard 
■ . . Robert  Agnew 
. . Adelaide  Prince 

Niles  Welch 

.Marie  Reichardt 
f Florence  Haas 
( Jimmy  Hapsley 


Story  by  “ Mr.  X.”  Directed  by  J.  Searle  Daw- 
ley.  Scenario  by  Paul  H.  Sloane.  Photographed 
by  Bert  Dawley. 


The  Story — Deals  with  the  fact  that  tyranny 
m the  home  brings  distrust  and  unhappiness. 
Setting  forth  the  lives  of  two  women;  one  seek- 
ing motherhood,  the  other  shunning  it.  Prov- 
ing that  a little  child  is  the  solution  of  many 
domestic  troubles.  Showing  how  one  womai. 
is  won  over  to  real  happiness  through  the  adop- 
tion of  two  orphan  children.  Pointing  a won- 
derful moral  to  all  the  world. 


Classification — A drama  of  human  emotions, 
teeming  with  the  ingredients  that  strum  at  the 
heart  strings.  Placing  motherhood  in  the  su- 
blime position  where  it  belongs. 

Production  Highlights — The  excellent  acting 
by  the  children,  especially  the  babies  in  the  cast 
Mr.  Dawley’s  fine  direction.  The  intelligent 
titles.  The  lavish  exterior  settings  and  the  cor- 
rect interiors.  The  scenes  in  the  orphanage. 


The  work  of  the  cast.  Scene  where  father  learns 
of  daughter’s  attempt  to  deceive  him  and  of  her 
lover’s  death  in  an  accident.  Scene  in  which 
husband  discovers  his  wife  has  a child  by  a 
former  marriage  and  learning  that  he  is  an 
adopted  orphan  himself.  The  winning  of  the 
sister  to  the  joys  of  caring  for  little  children. 

Exploitation  Angles — You  have  a great 
chance  here  to  put  over  special  showing  for  or- 
phan asylums,  tieing  up  with  your  local  news- 
paper on  stunt.  Get  the  co-operation  of  Moth- 
ers’ Clubs  and  other  women’s  organizations. 
Give  private  showings  for  these  clubs.  Put  on  a 
special  performance  for  mothers  and  their 
babies.  Let  the  newspaper  in  on  it.  There  are 
countless  angles  for  exploitation  in  this  picture 
play  for  the  whole  family. 


1166 


Motion  Picture  News 


SUMMER  days  are  dancing 
days,  and  the  best  of  all  danc- 
ing pictures  is 
“FRENCH 
HEELS,”  in 
which  IRENE 
CASTLE 
comes  back  to 
the  screen  with 
the  most  fas- 
cinating- array 
of  new  gowns  and  novel  steps 
eve  rethrown  on  the  silver-sheet. 


"The  kind  of  picture,"  says  Film 
Daily,  "that  your  women  patrons  will 
‘eat  up.'  " 

Give  your  audiences  a summer  pro- 
gram of  light,  cheerful  entertainment. 
It’s  too  hot  to  get  worked  up  over 
heavy,  sensational-pictures. 

"FRENCH  HEELS"  takes  us  from 
Fifth  Avenue  to  a lumber  camp  in  the 
North  Woods.  The  lake  shots  alone 
will  bring  a breath  of  the  cool  out-of- 
doors  into  your  house,  and  IRENE 
CASTLE’S  danc- 
ing will  reflect 
what  is  in  the 
minds  of  nine 
tenths  of  your  au- 
dience. 

’’Her  admirers," 
says  the  A lotion 
Picture  News,  “will 
find  plenty  over 
which  to  enthuse. 

Says  the  New 
York  Evening  Journal:  "Even  without 
Mrs.  Castle,  ’FRENCH  HEELS' 
would  prove  an  interesting  offering." 

In  other  words,  in  "FRENCH 
HEELS,”  the  Exhibitor  has  star 
value  PLUS1  If  you  haven’t  played 
it,  Book  it  this  Summer,  while  its 
appeal  is  greatest. 


cru/TYl  u**/ 


HODKINSON 

PICTURES 


The  DeHavens,  and  two  scenes  from  their  first  F.  B.  O. 
release,  “ Their  First  Vacation  ” 


44  The  Chicken  Parade  ” 

(Aubrey-Vitagraph  Comedy — 2 Reels) 

THIS  is  Jim  Aubrey’s  newest  Vitagrapb 
fun  film.  First  of  all,  it  has  a misleading 
title.  There  is  no  chicken  parade  such  as  we 
of  the  20th  century  expect.  Instead  we  see 
just  one  small  shot  of  some  real  hens  stumbling 
about  after  lapping  up  some  hooch  spilled  from 
a truck.  These  scenes  always  bring  laughs. 
The  entire  two  reels,  however,  deals  with  one 
of  the  nation’s  leading  industries — bootlegging. 

The  plot  takes  up  the  adventures  of  our  hero 
in  his  pursuit  of  Tiny  .Tim,  a 300-pound  liquor 
vender.  The  best  thing  is  this  comedy  is  a 
flivver  that  does  everything  but  talk.  A large  pair 
of  ears,  nose,  eyes,  mouth,  etc.,  have  been  placed 
on  the  front  of  the  Henry  Built  and  the  “crit- 
ter ” follows  its  master  everywhere.  The  car  even 
pursues  Tiny  Jim  up  a high  oil  derrick.  The 
scenes  inside  the  distillery  are  amusing  and 
there  are  some  good  scenes  showing  hero  and 
villain  in  a race  in  barrels  which  takes  them 
over  barn  tops  and  into  a lake. 

The  comedy  is  timely,  fairly  amusing  and 
well  mounted.  The  cast  is  adequate.  Some  of 
the  scenes,  however,  are  sticky,  the  well  known 
syrup,  flour,  water  tanks,  etc.,  being  used  to 
excess.  “ The  Chicken  Parade  ” is  better  than 
most  comedies  now  being  released. — CHARLES 
LARKIN. 


Typical  New  England 

(Urban — One  Reel) 

Some  beautiful  scenes  accurately  filmed, 
showing  places  of  interest  in  the  New  England 
States,  where  flock  vacationists.  It  begins  with 
views  of  a quiet  little  town  in  Massachusetts, 
known  as  “Dalton,”  followed  by  Lenox,  show- 
ing “Main  Street”  and  Pittsfield,  with  its  noted 
golf  course.  Gloucester  is  shown  and  described 
as  the  great  fishing  center.  Then  Marble- 
head, with  yachts  gathered  for  the  race  feats. 
This  is  a pleasant  reel  to  see,  the  scenes  de- 
picted being  in  spots  that  are  most  inviting.— 
LILLIAN  GALE. 


44  A Spirited  Affair  ” 

(Star-Universal — One  Reel) 

BOOTLEGGING  is  becoming  a popular  idea 
for  comedy  expression.  Here  is  a Star  em- 
ploying Roy  Atwell  and  Lila  Leslie  as  the  chief 
comedians.  Where  is  the  whiskey  stored?  You 
will  be  surprised  to  locate  it  in  a large  doll 
which  is  mistaken  for  a baby.  Atwell  plays  the 
role  of  a husband  who  carries  a flask  on  his  hip. 
When  this  is  discovered  by  his  “ dry  ” uncle  he 
quickly  adjusts  a rubber  nipple  and  declares  it 
is  baby’s  bottle.  When  the  old  man  asks  for  the 
baby  he  is  shown  the  doll.  The  finish  intro- 
duces the  merry  conflict  between  bootleggers 
and  revenue  officers.  Many  of  the  gags  are 
familiar  which,  of  course,  makes  the  comedy 
only  mildly  aumsing.  We  are  glad,  however, 
that  comedy  directors  can  keep  their  liquor  in 
something  else  besides  a gas  jet. — LAURENCE 
REID. 


44  Through  the  Storm  ,r 

Playgoers  Pictures — Six  Reels 
( Reviewed  by  Charles  Larkin ) 
uTTONESTY  IS  THE  BEST  POLICY,”] 

AA  is  the  theme  of  this  H.  G.  Plimpton 
production,  which  runs  for  six  reels,  mainly 
because  there  are  too  many  subtitles.  These 
titles  are  verbose  and  are  stuck  in  between 
every  few  moments  of  action.  The  picture 
has  been  mounted  in  attractive  backgrounds, 
some  of  the  exteriors  being  unusually  beauti- 
ful. The  story  opens  with  a rather  thrilling 
moment  when  during  a storm  the  roof  of  a 
small  country  hotel  is  struck  by  lightning, 
collapses  and  kills  one  of  two  girls.  The 
storm  scenes  are  well  handled. 

The  story  is  slight  in  plot  and  does  not 
warrant  stretching  to  6,000  feet.  The  pho- 
tography is  below  par,  the  lighting  being 
especially  poor  in  many  of  the  scenes.  The 
direction  is  amateurish.  During  the  working 
out  of  the  later  part  of  the  plot,  Miss  Stock- 
ton  has  opportunity  to  wear  some  attractive 
gowns  as  well  as  sports  attire.  There  are 
some  very  finely  staged  interiors  in  the  home 
of  the  rich  aunt.  This  picture  would  be  much 
more  acceptable  if  half  of  the  subtitles  were 
edited  down  to  half  their  size  and  at  least  a 
fourth  of  them  eliminated. 

Edith  Stockton  has  the  leading  role.  She 
has  a good  screen  appearance  but  in  her  pres- 
ent role  she  is  forced  to  work  continually 
under  emotional  stress,  so  that  we  are  given 
little  opportunity  to  view  real  beauty  which 
would  be  disclosed  if  the  heroine  could  smile. 
Miss  Stockton  is  inclined  to  be  too  stiff  in 
her  acting.  Luis  Kimball  is  not  convincing 
in  the  leading  male  role.  The  remainder  of 
the  cast  is  mediocre. 

Just  what  success  the  feature  will  have  de- 
pends entirely  on  the  class  of  the  house  in 
which  it  plays  and  the  price  of  admission  the 
patron  pays.  The  ten-cent  theatre  can’t  play 
“Four  Horsemen’s”  all  the  time.  Maybe  this 
will  slide  by  without  raising  a storm  of  ob- 
jections, considering  that  it  is  frankly  a pro- 
gram release. 


The  Cast 

Helen  Stone Edith  Stockton 

Lillian  Atterbury Mary  Worth 

Dr.  Ernest  Bruce Louis  Kimball 

Jeremiah Leonard  Mudie 

Sally Gladys  Stockton 

Jack  Henderson Regan  Stewart 

Samuel  Drake James  Cooley 

A Horace  G.  Plimpton  production.  Photo- 
graphed by  Lawrence  Fowler.  Pathe  Exchange, 
distributors. 


The  Story — Helen  Stone,  a failure  in  both 
city  and  country,  is  on  her  way  back  to  town 
when  an  accident  holds  up  her  train.  W’th  a 
girl  companion  she  starts  for  the  one  hotel 
through  a storm.  During  the  night,  lightning 
strikes  the  inn,  the  roof  falls  upon  the  girls, 
killing  the  companion.  Helen  takes  her  place 
and  starts  with  a letter  of  introduction  to  a 
rich  aunt.  Enthroned  here  w'ith  every  luxury, 
her  real  identity  is  at  last  discovered  and  an 
attempt  made  to  blackmail  her.  Driven  by 
conscience  she  tells  all,  writh  the  usual  happy 
ending  ensuing.  • 1 

Classification — A melodrama  in  which  most  of 
the  space  is  taken  up  with  long  explanatory 
subtitles. 

Rroduction  Highlights — The  collapse  of  the 
roof  upon  the  sleeping  girls.  The  girl’s  confes- 
sion of  her  real  identity  and  the  situations  at- 
tending it.  Some  attractive  exteriors. 

Exploitation  Angles — Don’t  get  too  enthusias- 
tic in  advertising  this  one.  Use  as  few  superla- 
tives as  possible.  Play  up  the  melodramatic 
story  telling  of  a girl’s  rise  to  a high  position  in 
society  by  passing  herself  off  as  another.  \ou 
may  tie  up  with  some  sporting  goods  store 
with  the  photos  from  the  picture  showung  the 
golf  course  scenes. 

Drawing  Power — Will  get  by  where  patrons 
care  naught  for  logic,  acting,  photography,  etc., 
as  long  as  they  get  a little  thrill.  Suitable  for 
smaller  houses  in  towns  and  neighborhood  dis- 
tricts as  well  as  cities. 


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September  2 , 1922 


1167 


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Live  News  From  Producers 


— Conducted  by  EDMOND  F.  xttddtv 

Police  Picture  Widely  Booked 

Many  First  Run  Contracts  Secured 
for  “ In  the  Name  of  the  Law” 


Reports  Favorable  on 
“ One  Clear  Call  ” 

NE  Clear  Cal1’” 
I I Louis  B.  Mayer’s 
latest  John  M.  Stahl 
special,  is  not  only  proving 
a spectacular  box-office  suc- 

fcess  but  is  being  held  over 
for  two  weeks  in  many  one 
week  run  houses,  according 
to  reports  on  the  production 
received  by  Associated  First 
National  Pictures. 

It  was  the  first  picture  this 
year  to  play  two  weeks  in 
Jensen  and  Van  Herberg’s 
theatre,  Portland,  Oregon; 
i in  San  Francisco  it  held  the 

same  distinction  with  a two 
week  showing  at  Turner  and 
Dahnken’s  Tivoli  theatre; 
and  in  the  leading  Jensen 
and  Von  Herberg  theatre  in 
Seattle  “ One  Clear  Call  ” 
was  held  over  for  a second 
week  by  popular  demand. 

All  of  these  theatres  did  a 
tremendous  business,  with 
j the  evening  shows  packed 

and  a record-breaking  mati- 
nee attendance  in  spite  of 
the  hot  weather  conditions, 
according  to  First  National. 


South  Sea  Natives  in 
Battle  Scenes 

! Goldwyn  is  in  receipt  of  a cable- 
gram from  director  R.  A.  Walsh 
who  is  photographing  Carey  Wil- 
son’s “ Passions  of  the  Sea  ” in 
Tahiti,  stating  that  he  had  made 
some  great  battle  scenes  with  the 
South  Sea  natives  for  the  climax  of 
that  photoplay. 

The  scenes  on  board  ship  were 
completed  ten  days  ago.  Walsh 
has  made  such  excellent  progress  on 
the  picture  that  he  expects  to  have 
it  completed  several  days  in  ad- 
vance of  the  sailing  of  the  ship  on 
which  passage  has  been  booked  for 
San  Francisco.  The  company  is 
expected  back  in  the  studio  early  in 
: September. 

Rupert  Hughes’  latest  picture, 
“ Gimme,”  and  the  $10,000  prize 
winning  scenario,  “ Broken  Chains,” 
are  in  the  process  of  cutting  at  the 
Culver  City  studios. 


“The  Song  of  the  Lark” 
Praised  in  Review 

James  W.  Dean,  whose  reviews 
of  motion  picture  productions  have 

I wide  circulation  throughout  the 
United  States,  writes  as  follows 
about  F'athe’s  short  feature  called 
“The  Song  of  the  Lark”: 

1“  Let  those  who  decry  the  tawdri- 
ness of  the  films,  the  expounding  of 
1 salacious  themes,  pause  to  consider 
‘ The  Song  of  the  Lark,’  a new  two- 
j reel  drama  directed  and  written  by 
Arthur  Maude.” 


FOLLOWING  up  its  representa- 
tive  first  run  bookings  in  New 
York,  Los  Angeles  and  Detroit, 
“In  the  Name  of  the  Law,”  the 
Emory  Johnson  police  drama  which 
is  now  being  distributed  by  the  Film 
Booking  Offices  of  America,  will 
soon  be  seen  in  many  of  the  largest 
first  run  houses  in  the  country. 

A flood  of  contracts  has  reached 
the  F.  B.  O.  home  office  in  the  past 
two  weeks  which  prove  that  the  ex- 
ploitation possibilities  of  this  pic- 
ture,_ as  outlined  by  the  F.  B.  O. 
pullicity  and  advertising  depart- 
ment, and  illustrated  by  them  dur- 
ing the  pre-season  run  of  the  pic- 
ture at  the  George  M.  Cohan  the- 
atre in  New  York  have  been  fully 
appreciated  by  exhibitors  through- 
out the  country.  In  every  theatre 
which  the  picture  will  play  an  effec- 
tive tie-up  will  be  arranged  with  the 
police  departments  and  in  many 


PARAMOUNT’S  Fred  Niblo 
production,  “ Blood  and  Sand,” 
starring  Rodolph,  Valentino,  contin- 
ued its  record-breaking  perfor- 
mance at  the  New  York  Rivoli 
throughout  the  second  week  of  its 
run,  according  to  figures  submitted 
by  the  Rivoli  management  to  Para- 
mount’s statistical  department.  The 
first  week  it  grossed  both  in  at- 
tendance and  receipts  more  than 
any  other  picture  in  the  history  of 
the  house,  62,344  people  paying 
$37,006.42  to  see  it. 

Starting  its  second  week  on  Sun- 
day, August  14,  when  the  picture 
grossed  nearly  $200  more  than  on 
its  opening  day  a week  previous,  by 
closing  time  Monday  the  total  re- 
ceipts had  topped  all  previous  rec- 
ords for  the  first  two  days  of  a sec- 
ond week  of  a run  at  that  house  by 
more  than  $3,600,  according  to  the 
report.  The  previous  second-week 
record  for  that  period  was  held  by 
George  Fitzmaurice’s  production, 
“ Experience.”  Incidentally,  the 
Monday  receipts  far  exceeded  those 
for  any  other  picture  on  a second 
Monday  at  either  the  Rivoli  or  the 
Rialto. 

The  daily  record  for  a second 


COMING  SOON 

PERFECT  PICTURES 

“neither  screen  nor  stage — 

BUT  LIFE'S  WIN  UCW  " 


cities  the  picture  will  be  dedicated 
to  the  local  police  chiefs. 

The  picture  is  always  shown  to 
the  city  and  police  officials  before 
the  opening  of  the  run  and  the  re- 
sult, to  date,  has  been  a lavish  in- 
dorsement of  the  production  as  a 
truthful  document  which  presents 
in  an  entertaining  way  the  home 
life  of  the  American  policeman  in 
a vivid  and  fascinating  manner. 

Among  the  first  run  houses  which 
will  show  “ In  the  Name  of  the 
Law  ” for  a week’s  run  or  longer 
in  the  near  future  are  the  Apollo  in 
Indianapolis,  the  Walnut  in  Cincin- 
nati, the  Strand  in  Buffalo,  Loew’s 
State  in  Cleveland,  Fay’s  theatre  in 
Rochester,  the  State  theatre  in 
Pittsburgh,  the  Columbia  in  Day- 
ton,  Ohio,  the  Colonial  in  Rich- 
mond, the  Strand  in  San  Francisco, 
the  Pantheon  in  Toledo,  the  Wal- 
nut in  Louisville  and  the  Columbia 
in  Erie,  Pa. 


week  was  broken  every  day  with- 
out interruption  to  the  end  of  the 
week  and  when  the  figures  were 
totalled  it  was  found  that  “ Blood 
and  Sand  ” not  only  had  beaten  the 
second-week  record,  held  by  “ Be- 
yound  the  Rocks,”  by  $6,244.32,  but 
had  also  exceeded  the  best  previ- 
ous record  at  the  Rialto. 


Exploitation  Force  Is 
Near  Completion 

The  work  of  completing  the  per- 
sonnel of  the  Film  Booking  Offices 
exploitation  field  force  is  now  near- 
ing completion  under  the  direction 
of  Nat  G.  Rothstein,  director  of 
publicity,  advertising  and  exploita- 
tion of  F.  B.  O.  A1  Boasberg  will 
remain  at  the  Home  Office  to  super- 
vise the  work  of  the  men  in  the 
field.  Hal  Horne  is  now  in  the 
Omaha  territory  assisting  exhibitors 
in  staging  campaigns  on  “ In  the 
Name  of  the  Law,”  which  has  been 
widely  booked  throughout  the  Mid- 
dle West. 

Charles  Geieerich  will  exploit  in 
the  Eastern  States.  Frank  Leon- 
ard is  working  from  the  New  York 
office  and  will  stage  a campaign  in 
Newark  where  “ In  the  Name  of  the 
Law  ” will  enjoy  a week’s  run  at 
the  Strand  Theatre.  Harold  F. 
Wendt  has  been  stationed  at  the 
Cleveland  exchange,  M.  B.  Rice  at 
the  Seattle  Exchange  and  Charles 
Kramer  at  the  Chicago  office. 


Lasky  Studios  Resume 
Full  Activity 

THINGS  are  humming 
again  at  the  Lasky 
studio  with  the  return 
from  location  of  several  com- 
panies and  the  starting  of 
new  Paramount  pictures. 

“ The  Cowboy  and  the 
Lady,”  featuring  Mary  Miles 
Minter  and  Tom  Moore,  di- 
rected by  Charles  Maigne, 
topped  the  list  of  people  used 
last  week  with  112,  including 
principals  and  extras.  A cow- 
boy dance  was  the  occasion. 

George  Fitmaurice’s  “ Kick 
In,”  with  Betty  Compson, 
Bert  Lytell  and  May  Mc- 
Avoy,  is  next  on  the  list  with 
some  forty  or  more  people. 

“ The  Impossible  Mrs.  Bel- 
lew,”  a Sam  Wood  production 
starring  Gloria  Swanson,  fol- 
lows with  thirty-five  or  more. 


“Buffalo  Bill  ^ " Praised 
by  Exhibitor 

A.  B.  Cheatham,  manager  of  the 
Ideal  theatre,  Charlotte,  N.  C.,  re- 
ports he  is  breaking  all  records  for 
his  house  with  “ In  the  Days  of 
Buffalo  Bill,”  Universal’s  current 
historical  chapter-play,  starring  Art 
Acord.  In  a recent  letter  to  the 
Universal  home  office,  Cheatham 
accorded  high  praise  to  the  Buffalo 
Bill  picture. 

“ It  seems  that  the  Universal  has 
put  out  another  record  breaker  in 
the  way  of  a serial,”  he  wrote. 

“I  just  thought  it  might  be  of 
interest  to  you  to  know  ‘ In  the 
Days  of  Buffalo  Bill  ’ played  to 
more  > paid  admissions  on  the  first 
episode  than  any  serial  we  have 
ever  put  on  at  our  Ideal  theatre. 
It  broke  all  records  on  the  opening 
chapter.” 


Indian  Sports  Shown 
in  Review 

The  latest  issue  in  the  Sport  Re- 
view, edited  by  Grantland  Rice,  pro- 
duced by  Jack  Eaton  for  Artclass 
Pictures  and  released  by  Goldwyn, 
is  of  educational  value  as  well  as  of 
interest  to  those  who  like  to  see 
sports  reflected  upon  the  screen. 

Sports  in  which  the  descendants 
of  the  “ noble  red  man  ” indulge  in 
a two-day  midsummer  carnival  at 
Banff  in  the  Canadian  Rockies  are 
pictured  in  this  film,  beginning  with 
bow  and  arrow  shooting,  the  red 
man’s  primitive  weapon,  and  ending 
with  a woman’s  race. 

Horseback  wrestling,  in  which 
two  Indians,  riding  bareback,  at- 
tempt to  drag  each  other  off  the 
horse,  is  said  to  be  almost  as  excit- 
ing to  the  spectator  of  the  film  as 
is  the  event  itself  to  the  Indians. 


“Blood  and  Sand”  Sets  Record 

Valentino  Picture  Establishes  New 
Attendance  Figures  at  N.  Y.  Rivoli 


1168 


Motion  Picture  News 


Fox  Signs  Screen  Favorites 

Special  and  Program  Productions  to, 
Contain  Exceptional  Array  of  Talent 


Doug.  Gives  “Robin 
Hood’’  Archery  Trophy 

Announcement  is 
made  by  Louis  C. 
Smith,  secretary-treas- 
urer of  the  National  Archery 
Association,  that  the  forty- 
second  annual  tournament 
and  convention  will  be  known 
as  the  “ Robin  Hood  Tourna- 
ment,” and  will  be  held  at 
Cooperstown,  N.  Y.,  August 
22-25  next  inclusive. 

In  making  this  announce- 
ment Mr.  Smith,  whose  head- 
quarters are  in  Boston,  tells 
of  new  trophies  which  are  to 
be  competed  for  this  year  by 
members  of  the  association 
who  come  from  all  sections  of 
the  United  States.  Among 
these  trophies  is  an  excep- 
tionally handsome  cup  which 
is  being  given  by  Douglas 
Fairbanks,  and  will  be  known 
as  “ The  Douglas  Fairbanks 
Robin  Hood  Trophy.”  This 
cup  is  to  be  awarded  for  one 
year  to  the  winner  of  a spe- 
cial Robin  Hood  contest  in 
the  nature  of  a long-range 
wand  shoot. 


Broadway  Favorities  in 
Starland  Revue 

Every  member  of  the  “ Strut  Miss 
Lizzie  ” Darktown  musical  comedy, 
New  York  show,  contributes  to 
make  the  first  subject  which  opens 
Starland  Revue  Number  10  a 
peppy  one.  Creamer  and  Layton, 
the  composers,  show  how  they  com- 
posed the  musical  numbers  for  the 
show,  and  the  girls  dance  to  their 
lively  tunes. 

Phyllis  Jackson  and  Josephine 
Head  do  a classic  dance  called 
“ Three  Waltzes  ” with  which  they 
delighted  the  audiences  at  “ The 
Pin  Wheel.”  William  Kent,  Broad- 
way’s famous  clown  now  playing 
in  “ Good  Morning  Dearie,”  stages 
a tragedy  in  his  own  home  at  Long 
Beach,  but  all  finally  ends  well, 
and  he  and  friend  wife  are  happy 
again. 


Noah  Beery  Is  Added  to 
“Tentmaker’’  Cast 

Richard  Walton  Tully  has  added 
Noah  Beery  to  the  cast  of  “ Omar 
the  Tentmaker,”  a First  National 
attraction,  in  which  Guy  Bates  Post 
is  the  star.  Beery  will  be  seen  in 
the  role  of  the  Shah. 

In  addition  to  Beery  the  cast  sup- 
porting Post,  under  Director  James 
Young,  includes  Virginia  Brown 
Faire,  Nigel  de  Brulier,  Rose  Di- 
one,  Boris  Karloff,  Patsy  Ruth 
Miller,  Douglas  Gerrard,  Lefty 
Flynn,  Evelyn  Selbie,  Walton  Long, 
Will  Jim  Hatton  and  others. 


Frank  Nelson  to  Repeat 
Stage  Success 

Frank  Nelson,  who  won  much 
success  with  his  crook  role  in  the 
stage  play  “ Turn  to  the  Right,”  two 
seasons  ago,  has  been  given  a sim- 
ilar part  in  Jack  Holt’s  newest  Par- 
amount picture,  “ Making  a Man,” 
which  has  been  adapted  from  one 
of  Peter  B.  Kyne’s  stories. 


AN  unusual  and  brilliant  number 
of  screen  celebrities  has  been 
engaged  to  play  prominent  roles  in 
both  special  and  program  produc- 
tions to  be  released  by-  Fox  Film 
Corporation  during  the  season  of 
1922-23,  according  to  announcement 
from  New  York  headquarters  of 
the  organization  this  week. 

Flayers  who  have  been  starred 
or  featured,  screen  favorites,  and 
names  widely  known  in  the  motion 
picture  world  have  been  signed  to 
Fox  contracts.  Many  will  support 
present  stars,  and  others  will  appear 
in  the  giant  specials  for  the  sea- 
son’s schedule  of  production. 

“ Kentucky  Days,”  being  made  on 
the  West  Coast  under  the  direction 
of  Jack  Ford,  will  bring  Bessie  Love 
into  the  Fox  fold.  She  will  also 
play  opposite  John  Gilbert  in  “ St. 
Elmo,”  as  soon  as  the  present  fea- 
ture is  completed.  Others  who  will 
appear  in  the  Ford  cast  are  Virginia 
Valli,  George  Hackathorn  and  little 
Pat  Moore. 

Marc  McDermott  will  play  the 
lead  in  “ Lights  of  New  York,”  a 
Fox  special  for  the  coming  season, 
release  date  for  which  will  be  an- 
nounced shortly.  Estelle  Taylor, 


\ LL  Thomas  H.  Ince  produc- 
il  tions  for  the  coming  season 
will  be  released  through  the  Asso- 
ciated First  National  under  an 
agreement  just  reached  by  the  in- 
dependent producer  and  the  dis- 
tributing organization. 

Nine  specials  which  have  been 
in  production  at  the  Ince  studios 
will  be  released  shortly  under  the 
agreement  which  comes  as  the  cul- 
mination of  several  months  of  ne- 
gotiations between  Mr.  Ince  and  of- 
ficers of  the  First  National  to  de- 
termine the  exhibition  values  of  the 
forthcoming  pictures.  Satisfactory 
arrangements  were  reached  as  soon 
as  the  features  in  question  could  be 
seen  in  completed  form  or  near 
completion  by  First  National  offi- 
cials. 

The  Ince  schedule  is  the  most  pre- 
tentious ever  offered  in  a single 
season  by  an  independent  producer, 
according  to  John  McCormick,  Pa- 
cific Coast  representative  for  the 
First  National  who  announces  the 
following  productions  for  early 
showing : 

“ Skin  Deep,”  with  Milton  Sills, 
Florence  Vidor  and  Marcia  Manon 
heading  the  cast; 

“ Some  One  to  Love,”  a C.  Gard- 
ner Sullivan  story.  Madge  Bellamy, 
Cullen  Landis  and  Noah  Beery  are 
in  the  cast ; 

“ The  Hottentot,”  with  Douglas 
MacLean,  Madge  Bellamy  and  Ray- 
mond Hatton; 

“Jim  ” (working  title),  with  Mil- 
ton  Sills,  John  Bowers  and  Mar- 
guerite de  la  Motte; 

“ The  Brotherhood  of  Hate  ” 
(working  title),  with  Lloyd  Hughes, 


Marguerite  Seddon,  and  Clarence 
Nordstrom  will  support  the  actor. 

Niles  Welch,  Peggy  Shaw,  and 
Ernest  Hilliard  will  grace  the  cast 
of  “ A Little  Child  Shall  Lead 
Them,”  another  special  on  the  Fox 
schedule.  In  “A  Fool  There  Was,” 
the  cast  lists  such  names  as  Lewis 
Stone,  Estelle  Taylor,  Irene  Rich, 
Marjorie  Daw,  William  V.  Mong, 
and  Wallace  McDonald.  Besides 
Charles  Jones,  the  star,  “The  Fas. 
Mail,”  the  Fox  special  adaptation 
of  Lincoln  J.  Carter’s  melodrama, 
boasts  Eileen  Percy,  Adolph  Men- 
jou  and  James  Mason. 

“ Supporting  John  Gilbert  in 
“ Monte  Cristo,”  special,  are  Estelle 
Taylor,  Virginia  B.  Faire,  Gaston 
Glass,  Renee  Adoree,  Spottiswood 
Ailken,  Robert  McKim,  William  V. 
Mong  and  Jack  Cosgrove. 

Following  is  a list  of  names,  rep- 
resenting an  array  of  talent  from 
the  stage  and  screen  which  will  be 
seen  in  the  season’s  product: 

Helen  Ferguson,  Beatrice  Burn- 
ham, Mahlon  Hamilton,  Tully 
Marshall,  Violet  Mersereau,  Roger 
Lytton,  Holmes  Herbert,  Nigel  De 
Brullier,  Florence  Billings,  Adelaide 
Prince  and  Barbara  Bedford. 


Frank  Keenan  and  Marguerite  de 
la  Motte; 

“ A Man  of  Action  ” (working 
title)  with  Douglas  MacLean,  Mar- 
guerite de  la  Motte  and  Raymond 
Hatton ; 

“Sunshine  Trail”  (working  ti- 
tle), with  Dougtes  MacLean  and 
Edith  Roberts ; 

“ Bellboy  Thirteen,”  a Douglas 
MacLean  comedy; 

Maurice  Tourneur’s  “ Lorna 
Doone,”  with  Madge  Bellamy,  John 
Bowers  and  Frank  Keenan. 


“Screen  Snapshots”  Is 
Given  Praise 

The  following  letter  from  Fred 
A.  Miller,  managing  director  of  the 
California  Theatre,  Los  Angeles,  is 
quoted  by  Pathe  as  a representative 
indication  of  the  appeal  which  the 
new  series  of  “ Screen  Snapshots  ” 
has  for  exhibitors  and  their  pa- 
trons : 

“ I have  booked  the  entire  series 
of  ‘Screen  Snapshots’  from  Pathe 
for  the  California  Theatre,  and  am 
convinced  that  it  is  the  cleverest 
novelty  reel  on  the  market  today.” 


Katherine  MacDonald 
Support  Selected 

Among  capable  players  chosen  by 
B.  P.  Schulberg  to  support  Kath- 
erine MacDonald  in  “ The  Lonely 
Road,”  a First  National  attraction, 
are  Orville  Caldwell,  Kathleen  Kirk- 
ham,  Eugenie  Besserer,  Vera  Lewis, 
William  Conklin  and  Charles 
French. 


Pathe  Cameraman  on 
Brazil  Flight 

THOMAS  BALTZELL 
took  to  the  air  with  the 
* New  York  to  Brazil 
seaplane  expedition  Tuesday, 
August  15,  proud  and  confi- 
dent cameraman.  He  carried 
with  him  most  inspiring  rec- 
ollections of  the  farewell  din- 
ner given  in  his  honor  the 
night  before  by  Editor 
Emmanuel  Cohen  and  mem- 
bers of  his  Pathe  News  staff. 

Mr.  Baltzell,  whose  experi- 
ence and  fully  tested  re- 
sources as  a news  camera- 
man won  for  him  this  im- 
portant assignment,  is  twen- 
ty-five years  old.  He  is  mar- 
ried and  lives  in  Washing- 
ton, D.  C.  During  the  last 
five  years  he  has  done  much 
of  the  serial  photography 
screened  in  Pathe  News. 

Negative  of  Mr.  Baltzell’s 
“ Log  of  the  SC-1  ” will  be 
rushed  back  to  New  York 
from  different  ports  touched, 
for  printing  and  distribution 
in  regular  issues  of  Pathe 
News. 


Ballroom  Bullfight  Is 
Latest  Twist 

Bull-fights,  real  or  comic,  are  now 
the  vogue  in  motion  pictures  since 
“ Blood  and  Sand  ” flashed  its  tor-  B 
rid  way  across  the  cinema  horizon.  J 
And  so  it  is  that  a “ ballroom  bull-  I 
fight  ” is  announced  as  one  of  the  ' 
striking  features  of  a vivid  party  I 
given  in  “ The  Impossible  Mrs.  Bel-  I 
low,”  a new  Gloria  Swanson  Para-  I 
mount  picture. 

It  was  a rather  remarkable  set-  I 
ting  for  a bull-fight,  the  Turko-  U 
Oriental  room  in  the  luxurious  villa 
of  a Russian  Frince  at  Deauville,  1 
France.  Hundreds  of  players,  rep-  I 
resenting  the  fashionables  who  ■ 
throng  that  famous  watering  resort,  I 
used  pillows  to  sit  upon  instead  of  I 
chairs,  smoked  the  Turkish  water  I 
pipe,  were  served  by  Orientals  in  f 
fezes  and  otherwise  immersed  i 
themselves  in  the  color  and  atmo-  B 
sphere  of  the  East. 


“Through  the  Storm” 
Is  Loew  Attraction 

The  Loew  time,  in  Greater  New  I 
York,  has  added  another  to  its  | 
Playgoers  Pictures  attractions  in  I 
“ Through  the  Storm,”  the  five-reel  | 
photoplay  featuring  Edith  Stockton  I 
and  Louis  Kimball.  This  romantic  I 
and  spectacular  drama,  which  is  a I 
Horace  G.  Plimpton  production,  has  I 
proved  a hot  weather  favorite,  with  B 
its  wealth  of  attractively  mounted  B 
exteriors,  according  to  Associated  I 
Exhibitors. 

Besides  the  featured  players  the  I 
cast  is  composed  of  Mary  Worth,  ■ 
Leonard  Mudie,  Gladys  Stockton,  I 
James  Cooley  and  Regan  Stewart.  | 


Ince  Specials  Due  for  Release 

Season’s  Output  to  Be  Distributed 
Through  Associated  First  National 


"A  Rogue's  Romance'' 

EARLE  WILLIAMS  AND  RODOLPH  VALENTINO 


A STORY  of  the  clash  of 
wills  of  two  strong  men ; 
a story  of  the  glittering, 
fascinating,  subtle  Parisian 
i underworld ; a story  of  the 
i power  of  love  conquering  evil 
and  crime. 

The  “ demimonde  ” of  Paris 
presents  a manysided  picture 
with  its  gangs  of  ruthless 
Apaches,  its  well  dressed, 
gentlemen  crooks,  and  above  all 
i its  dainty  grisettes  and  in- 
sinuating cocottes.  The  two  ex- 
tremes of  this  colorful,  treach- 
I erous,  variegated  life  were 
represented  by  a certain  Mon- 
sieur Picard  and  an  individual 
known  in  the  dens  and  dance 
halls  of  Montmartre  as  the 
“ Ferret.” 

Monsieur  Picard  had  the 
manners  and  bearing  and  ac- 
cent of  a gentleman,  which 
easily  gained  him  entre  to  the 
highest  society  in  France.  He 


mingled  freely  with  the  richest 
and  noblest  members  of  the 
“ beau  monde  ” and  was  thus 
able  to  plan  at  leisure  his 
methods  of  robbing  them.  He 
stood  for  the  type  of  man  who 
becomes  a criminal  merely  for 
the  excitement  and  adventure 
of  the  life  and  not  from  sordid 
desires  and  inclinations — all  in 
all,  a handsome,  gay,  well-bred 
man  of  the  world. 

On  the  other  hand  was  the 
sinister  figure  of  the  Ferret. 
He  was  a good  looking, 
devil-may-care  young  fellow, 
swarthy  of  face  and  dark  of 
eye,  just  about  as  safe  and  easy 
to  handle  as  a rattlesnake  coiled 
to  strike.  Picturesquely  dressed 
in  velour  trousers  and  loose- 
fitting  coat,  with  a bright 
crimson  sash  wound  round  his 
waist,  it  was  not  hard  to  unj 
derstand  why  the  women' 
loved  him.  And  they  wor- 


shiped him  all  the  more  be- 
cause he  treated  them  like 
slaves.  A kiss  or  a blow,  but 
never  a kind  word,  was  all  his 
girls  got  from  him. 

One  day,  in  the  Cafe  D’Or,  a 
dance  hall  and  rendezvous  of 
thieves  and  wrongdoers,  Picard 
and  the  Ferret  met  and  became 
enemies.  The  Ferret  and  his 
woman,  Mimi,  had  just  finished 
a swirling,  tumultuous  Apache 
dance.  Picard,  to  show  his 
appreciation,  handed  the  girl  a 
fifty-franc  note,  and  compli- 
mented her  for  her  dance.  The 
Ferret  looked  Picard  insolent- 
ly in  the  face,  shrugged  his 
shoulders  and  then  roughly 
seized  the  money  from  her.  In 
an  instant  Picard  had  him  by 
the  wrist  in  such  an  iron  grasp 
that  the  Apache’s  fingers  fell 
apart.  With  a smile  Picard 
restored  the  bill  to  Mimi. 


“ She’s  mine — and  what’s 
hers  belongs  to  me,”  snarled 
the  Ferret,  caught  like  a fox  in 
a steel  trap.  “ Don’t  mix  in 
the  afifairs  of  the  Ferret,  Mon- 
sieur Picard.  The  Ferret  never 
forgets.” 

The  Ferret  did  not  forget. 
At  the  same  time,  Picard  falls 
in  love  with  Helene  Duprenay, 
whom  he  meets  when  he  forces 
his  way  into  her  country 
chateau.  Loving  a burglar  in 
spite  of  herself,  Helene  refuses 
to  listen  to  his  protestations  of 
love  until  he  has  redeemed  him- 
self by  receiving  as  noble  a 
tribute  from  society  as  the 
croix  de  guerre  he  won  on  the 
field  of  battle.  This  becomes 
Picard’s  single  aim  in  life.  But 
the  Ferret  stands  ever  in  his 
way.  It  is  a tense,  deadly  duel 
of  wits  and  strength  in  which 
the  best  man  finally  wins. 


Adv. 


1170 


Motion  Picture  News 


Strong  Support  Assured 
Agnes  Ayres 


6 6 


FOR  “A  Daughter  of  Lux- 
ury,” which  Paul  Powell 
will  direct,  with  Agnes 
Ayres  as  star,  another  of  the 
exceptional  casts  which  dis- 
tinguish all  Paramount  pic- 
tures has  been  chosen. 

Those  who  will  appear  in 
the  production  with  Miss 
Ayres  are  Tom  Gallery, 
Howard  Ralston,  Edith 
Yorke,  Edward  Martindel, 
Sylvia  Ashton,  Clarence  Bur- 
ton, Zasu  Pitts,  Robert  Sella- 
ble, Bernice  Frank,  Dorothy 
Gordon  and  Muriel  MacCor- 
mic. 

The  story  is  an  adaptation 
by  Beulah  Marie  Dix  of  the 
play,  “ The  Imposter,”  by 
Leona  Merrick  and  Michael 
Morton. 


Monte  Cristo”  Wins  Praise 

New  York  Critics  Are  Unanimous  in 
Their  Approval  of  the  Fox  Special 


Century  Changes  Name 
on  New  Comedy 


Johnny  Fox’s  latest  Century,  di- 
rected by  A1  Herman  has  been 
changed  from  “ At  the  Fair  ” to 
“ Slam ! Bang ! ” as  being  more  typi- 
cal of  the  jazz  it  portrays. 

Besides  Johnny  Fox,  Maudie,  the 
clever  Century  mule,  plays  a big  part 
in  the  story  which  shows  how  a boy 
and  his  trained  mule  get  in  and  out 
of  all  sorts  of  trouble  and  mischief. 
The  story  was  written  by  A1  Her- 
man, who  directed  it. 

Ena  Gregory',  the  little  blonde 
Australian  beauty,  takes  the  femi- 
nine lead.  Others  in  the  cast  are 
Percy  Pembroke,  Joe  Bonner,  Ed 
Carlie,  Lillian  Biron  and  Tom 
Dempsey'. 


I l^ITHOUT  exception,  the  New 
VV  York  newspaper  reviewers 
were  whole-hearted  in  their  praise 
of  “ Monte  Cristo,”  the  Fox  special, 
which  opened  an  indefinite  engage- 
ment at  the  Forty-fourth  Street 
theatre,  Monday,  August  14th. 

Following  are  a few  extracts 
from  the  New  York  papers: 

The  Herald : “ ‘ Monte  Cristo  ’ 

thrilling  as  a photoplay — Dumas’  ro- 
mance of  love,  hate  and  vengeance 
screened  with  fine  effect.  A wealth 
of  pictorial  and  dramatic  detail. 
One  of  the  real  achievements  of  the 
modern  screen.” 

The  Times : “ The  action  of  the 
story  is  swift,  sure  and  smooth — 
those  who  stood  with  Edmond  Dan- 
tes at  the  first  showing  of  ‘ Monte 
Cristo  ’ felt  its  thrill  as  keenly,  per- 
haps, as  any  audience  ever  did  at 
the  famous  play.” 

The  Journal:  “If  you  wish  to 

renew  your  youth,  see  ‘ Monte 
Cristo.’  All  the  adventure  and  ro- 
mance of  Dumas’  novel  woven  into 
the  Fox  production.” 

The  Sun:  “‘Monte  Cristo’  is 

a film  of  rare  pictorial  beauty.  It 
is  doubtful  if  any  previous  films 


excel  it  in  any  respect.  It  is  full  of 
real  thrills.” 

The  Mail:  “The  world  is 

‘ Monte  Cristo’s  ’—screen  version  of 
the  gorgeous  melodrama  preserves 
most  of  its  thrills — it  is  glorious 
picture  stuff,  this  greatest  of  adven- 
ture romance.” 

The  Telegram  : “ If  you  want 


For  Your  Convenience 


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Company 

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Samuel  S.  Hutchinson, 
President 


American  10  Points: 


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International  News 
Shows  Gliders 


Striking  shots  of  the  French, 
American  and  other  gliders,  speed- 
ing in  motorless  flight  in  the  tests 
just  completed  at  Clermont-Fer- 
rand, France,  are  included  in  Inter- 
national News  No.  66,  just  released 
by  Universal. 

This  subject  is  said  to  give  the 
audience  a strange  and  weird  sen- 
sation. The  sight  of  aeroplanes  in 
flight  without  motors  is  one  which 
grips  the  imagination. 


“Orphans  of  Storm” 
in  Chicago  Run 


r 


BELATED,  but  none  the 
less  important  in  the  mo- 
tion picture  industry  is 
the  news  that  comes  from  the 
new  management  of  the  re- 
modeled Roosevelt  theatre, 
Chicago,  of  the  remarkable 
run  all  during  the  month  of 
July  of  D.  W.  Griffith’s 
“ Orphans  of  the  Storm,”  a 
United  Artists  Corporation 
release. 

This  Griffith  production 
was  booked  by  the  new  man- 
agement of  the  Roosevelt  as 
the  proper  vehicle  to  open  the 
remodelled  house  and  to  serve 
as  a demonstration  of  the  fu- 
ture Roosevelt  policy  of  pre- 
senting only  the  biggest  and 
best  of  feature  productions. 

The  original  engagement 
was  for  the  first  two  weeks 
in  July.  Despite  the  terrific 
heat  of  Chicago  July  “ Or- 
phans of  the  Storm  ” is  re- 
ported to  have  played  to  ca- 
pacity for  six  performances 
daily  for  the  entire  two  weeks. 


real  thrills,  go  to  the  44th  Street 
theatre  and  watch  Edmond  Dantes, 
the  hero  of  ‘ Monte  Cristo,’  come 
to  life  on  the  screen.” 

The  World:  “ You  will  be  enter- 
tained to  your  heart’s  content.  We 
lay  a wager  on  its  success.” 


Good  Reports  on  “The 
Timber  Queen” 


With  the  Pathe  serial  “The  Tim- 
ber Queen’s  ” screen  career  barely  a 
month  old,  Pathe  reports  the  receipt 
of  an  unusually  large  number  of 
commendatory  letters  from  exhib- 
itors who  saw  in  the  latest  produc- 
tion starring  Ruth  Roland  a fine 
opportunity  to  stimulate  business. 
The  following  telegram  is  quoted 
from  Manager  Charles  H.  Barron 
of  the  Kansas  Theatre,  Wichita, 
Kansas : 

“ I am  pleased  to  state  that  my 
campaign  on  ‘ The  Timber  Queen' 
went  over  with  a bang.  Ruth  Ro- 
land is  the  talk  of  Wichita.  We 
stood  them  out  matinee  and  night 
for  three  days.” 


F.  B.O.  Expands  Short 
Subject  Program 

SEPTEMBER  will  see  the 
first  big  expansion  of  the 
short  subject  program  of 
the  Film  Booking  Offices 
During  that  month  the  first 
of  three  series  of  comedies 
will  be  available  for  exhibit- 
ors. They  are  “Their  First 
Vacation,”  the  initial  Carter 
DeHaven  comedy,  “ Pop  Tut- 
tle’s Movie  Queen,”  the  first 
Plum  Center  Comedy  star- 
ring Dan  Mason,  and  “ Sweet 
Thirteen,”  which  will  intro- 
duce Gloria  Joy  in  a series  of 
Sherwood  MacDonald  two 
reel  children’s  comedies. 

Heretofore  the  sort  subject 
program  of  the  F.  B.  O.  has 
consisted  of  two  single  reel 
short  subjects,  Hy  Mayer’s 
Travelaughs  and  Starland  Re- 
vue. Starland  Revue,  in  pre- 
senting intimate  scenes  of 
Broadway  players  and  plays, 
has  struck  a responsive  chord 
throughout  the  country,  ac- 
cording to  F.  B.  O. 


‘The  Christian”  Now 
Being  Edited 


The  last  scenes  for  Goldwyn’s 
picturization  of  Sir  Hall  Caine’s 
novel,  “ The  Christian,”  were  taken 
on  Wednesday  of  last  week  by 
Director  Maurice  Tourneur  after 
several  nights  of  work  with  mobs 
to  supplement  the  big  mob  scenes 
taken  in  London  last  June. 

The  work  of  editing  “The  Chris- 
tian has  already  begun  under  the 
direct  supervision  of  Paul  Bern 
Goldwyn’s  editor-in-chief,  and  of 
the  director.  A complete  print  of 
Pjjpfopl^y  will  be  sent  to  Sir 
Hall  Caine  in  London  immediately 
alter  the  assembling  and  editing  is 
finished,  and  the  author  will  himself 
write  the  titles  for  it. 


Bosworth  Joins  Neilan 
For  Picture 


Hobart  Bosworth,  well-known 
stage  and  screen  star,  after  con- 
siderable negotiations  and  purely 
through  his  friendship  for  Mar- 
shall Xeilan,  has  held  up  his  own 
productions  in  San  Francisco  and 
to  Los  Angeles  to  play  the  part 
of  Shane  Butler  Keogh  in  “The 
Strangers  Banquet,”  Mr.  Neilan’s 
first  production  in  association  with 
Goldwyn. 

Bosworth  played  the  lead  in  the 
first  motion  picture  ever  made  in 
,,  2,s  Angeles,  the  Selig  version  of 
I he  Count  of  Monte  Cristo.” 


“ Rupert  of  Hentzau  ” 
to  Have  Stars 


For  “Rupert  of  Hentzau”  to  be 
produced  as  a special  by  the  Selz- 
mck  Company,  Myron  Selznick  is 
reported  to  have  selected  a cast 
which  includes  no  less  than  four 
players  who  have  been  rated  as 
stars  for  the  past  several  years. 

The  announcement  is  temporarily 
held  up  pending  the  actual  signing 
of  one  of  these  stars  to  a contract. 


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1171 


September  2,  1922 


Standing  Star  In  “The 
Isle  of  Doubt” 

WYNDHAM  STAND- 
ING is  the  star  of 
“ The  Isle  of  Doubt,”  a 
six-reel  feature  which  Play- 
goers Pictures  announces  for 
release  September  10th.  This 
picture,  which  was  adapted 
from  the  novel  by  Derek 
Bram,  is  said  to  combine  the 
appeal  of  a high  class  society 
drama  with  the  adventure  and 
lure  of  the  tropics. 

Standing  portrays  the  hero, 
Dean  Deland. 

The  “ girl  ” of  the  picture  is 
played  by  Dorothy  Mackaill, 
a popular  figure  on  both  the 
stage  and  the  screen.  Miss 
Mackaill  has  sung  and  danced 
at  the  London  Hippodrome, 
and  in  the  big  Century  The- 
atre shows  and  the  Ziegfield 
Midnight  Frolics. 

In  the  cast  also  are  George 
Fawsett,  Warner  Richmond 
and  Marie  Burke. 


Quick  Bookings  for  Educational 

Earliest  Pictures  of  Program  Are 
Receiving  Commendation  of  Critics 


Enthusiastic  praise  from 

critics  and  quick  bookings  from 
big  first  run  houses  in  all  parts  of 
the  country  are  greeting  the  earliest 
pictures  in  Educational’s  1922-1923 
program  of  short  subjects  as  they 
become  available  for  release  or  for 
pre-release  private  reviews,  accord- 
ing to  the  Educational  office. 

A real  sensation  is  reported  cre- 
ated by  the  Earl  Hurd  Comedies, 
the  single-reel  novelties  presented 
by  C.  C.  Burr  in  which  Mr.  Hurd 
is  combining  “ shots  ” of  real  actors 
with  animated  cartoons  in  a manner 
that  leaves  the  audience  guessing  as 
to  how  it  is  done. 


Typical  expressions  from  exhibi- 
tors are  those  reported  to  Educa- 
tional’s home  office  from  the  Bos- 
ton and  Des  Moines  branches.  The 
buyer  for  a string  of  theatres  in 
New  England  declared  “One  01’ 
Cat,”  the  first  picture  of  this  series, 
the  “ best  thing  I ever  saw.”  “ The 
greatest  one-reel  special  ever  re- 
leased. Entirely  different  from  any- 
thing ever  made,”  is  what  the  buyer 
for  the  Blank  Enterprises  said 
when  taking  these  comedies  for 
these  big  first  run  houses  in  Iowa. 

Critics  in  and  out  of  the  industry 
speak  very  highly  of  these  short 
novelties,  reports  Educational. 


“Souls  for  Sale”  to 
Be  Pictured 

Rupert  Hughes  has  begun  the 
adaptation  of  his  latest  novel 
“ Souls  for  Sale  ” for  the  screen. 
This  is  a story  of  life  in  the  mo- 
tion picture  colony  in  California, 
and  ran  originally  in  the  Red  Book 
magazine. 

It  is  said  that  the  picture  will  dif- 
fer in  many  ways  from  the  printed 
version.  The  author-director’s  last 
picture  “ Gimme  ” which  now  is  be- 
ing edited  at  the  Goldwyn  studios, 
was  written  directly  for  the  screen 
in  collaboration  with  Mrs.  Hughes. 


“Garrison’s  Finish”  Completed 

Mary  Pickford  Helping  Edit  Brother 
Jacks  Story  of  the  Race  Course 


ALL  the  camera  work  has  been 
completed  on  Jack  Pickford’s 
“ Garrison’s  Finish,”  this  young 
star’s  first  photoplay  production  for 
early  autumn  release  by  Allied  Pro- 
ducers and  Distributors  Corpora- 
tion, and  the  further  work  of  edit- 
ing and  titling  is  well  under  way  in 
the  hands  of  Elmer  Harris,  who 
prepared  the  screen  version  of  the 
race-track  story.  In  this  task  Mr. 
Harris  is  aided  by  the  personal  su- 
pervision of  Mary  Pickford,  cele- 
brated sister  of  the  star-producer. 

Competent  critics  and  motion  pic- 
ture experts  who  have  seen  the  first 


working  prints  of  “ Garrison’s  Fin- 
ish ” declare  it  to  be  a real  picture 
in  every  sense  of  the  word ; assert 
that  it  has  in  it  everything  that 
goes  to  make  a photoplay  of  the 
highest  class,  predict  an  immediate 
public  approval  of  the  production 
and  the  star’s  artistry,  and  prophesy 
its  certain  success. 

“ Garrison’s  Finish  ” is  Jack 
Pickford’s  first  independent  produc- 
tion, and  he  plays  the  leading  role 
of  Billy  Garrison,  the  all-square 
jockey  who  is  double-crossed  by  an- 
other rider,  but  who  eventually  wins 
out  and  comes  under  the  wire  a 


FILM  FOLK 

PRODUCERS,  DISTRIBUTORS,  EXHIBITORS 

in  the  confusion  incident  to  erecting  and 
equipping  the 

EASTMAN  THEATRE 

ROCHESTER,  NEW  YORK 

it  has  been  physically  impossible  to  reach  all 
with  invitations  to  the  professional  opening, 

SATURDAY,  SEPTEMBER  2 

an  afternoon  of  inspection  with  informal  dress 
rehearsal  in  the  evening. 

64  Take  the  will  for  the  deed.” 

If  you  can  be  with  us  on  this  occasion  it  will 
be  a pleasure  to  forward  cards  of  admission 
upon  request. 


Address  Charles  H.  Goulding,  Manag 


:er. 


The  Eastman  Theatre  will  open  for  the  public 
Monday,  September  4 


Century  Makes  Changes 
in  Titles 

Changes  in  titles  of  pictures  have 
been  announced  by  the  Century 
Film  Corporation.  The  title  of 
“Freshie”  has  been  changed  to 
“ The  Fresh  Kid,”  as  another  pic- 
ture bore  the  former  title.  “ Too 
Many  Babies  ” has  been  changed  to 
“ The  Cabby.”  It  features  Maudie 
the  mule.  Others  in  the  cast  are 
Louise  Lorraine,  Jackie  Morgan, 
Terry  Mandy,  Bill  Irving  and  Hap 
Ward. 

Baby  Peggy’s  picture,  filmed  in 
the  Yosemite  Valley,  is  called 
“ Peggy  of  the  Mounted.”  It  paro- 
dies the  life  of  the  mounted  police. 


Clever  Impersonations^ 
in  New  Revue 

Starland  Revue,  number  9,  con- 
tains clever  impersonations  of 
Francis  White  done  in  a tip-top 
manner  at  the  Moulin  Rouge,  a 
popular  midnight  amusement  place 
on  Broadway,  New  York,  as  well 
as  some  swift  toe-dancing  by  Ve- 
ronica Marquise,  the  sensation  of 
more  than  one  midnight  show. 
Scenes  from  “Abie’s  Irish  Rose, 
the  Jewish-Irish  farce  show  just 
enough  of  this  new  Broadway  play 
to  interest  the  local  theatregoer, 
and  give  the  folks  far  away  from 
New  York  an  opportunity  to  know 
what  it’s  all  about. 


“ Sherlock  Holmes  ” in 
Tenth  Week 

THE  John  Barrymore  pic- 
ture, “Sherlock  Holmes,” 
which  will  be  the  second 
photoplay  released  by  Gold- 
wyn for  the  new  season,  has 
now  reached  its  tenth  week  at 
B.  S.  Moss’  Cameo  theatre, 
New  York,  and  that  following 
a week’s  engagement  at  the 
Capitol  theatre  where  it  came 
close  to  equalling  the  biggest 
week’s  receipts  in  the  history 
of  that  mammoth  theatre. 

The  appeal  of  this  picture  is 
due  to  the  strong  hold  which 
Conan  Doyle’s  famous  detec- 
tive has  upon  the  popular  im- 
agination, coupled  with  the 
very  human  and  authorita- 
tive embodiment  of  the  part 
by  John  Barrymore. 

“ Sherlock  Holmes  ” is 
scheduled  for  release  by  Gold- 
wyn  on  October  29. 


Noted  Character 
Women  in  “Gimme” 

Georgia  Woodthorpe  and  Kate 
Lester,  two  of  the  screen’s  best 
known  character  women,  are  in  the 
cast  of  “ Gimme,”  by  Mr.  and  Mrs. 
Rupert  Hughes,  which  will  be  the 
eminent  author-director’s  next 
Goldwyn  production. 

Miss  Lester  and  Miss  Wood- 
thorpe are  both  old-time  players  of 
the  stage.  Miss  Woodthorpe  con- 
tributed a delectable  piece  of  acting 
to  the  screen  version  of  “ Bunty 
Pulls  the  Strings,”  in  the  role  of  the 
Widow  Drummond.  Miss  Lester  is 
known  as  the  “grande  dame”  of 
the  screen,  having  appeared  as  the 
society  leader  in  “ Dangerous 
Curve  Ahead,”  and  many  other  pic- 
tures. Helene  Chadwick  has  the 
leading  role  in  “ Gimme.” 


Cast  Named  for  “With- 
out Compromise” 

Emmett  J.  Flynn,  who  directed 
“A  Fool  There  Was”  and  “Monte 
Cristo,”  two  Fox  specials  for  the 
season  of  1922-23,  has  begun  work 
on  “ Without  Compromise  ” the 
next  William  Farnum  vehicle,  with 
an  exceptionally  notable  cast  of 
artists,  according  to  word  from  the 
West  Coast  Studios  of  Fox  Film 
Corporation.  The  picture  will  be  a 
screen  adaptation  of  the  widely 
read  story  by  George  Hubbard  and 
Lillian  Bennett-Thompson. 

The  names  of  some  of  the  players 
who  will  participate  in  “Without 
Compromise  ” are  : Tully  Marshall, 
Robert  McKim,  Hardee  Kirkland, 
Alam  Bennett,  Eugene  Pollett,  Will 
Walling,  Otis  Harland,  Fred  Koh- 
ler, and  Jack  Dillon. 


1172 


Motion  Picture  News 


Chaney  Will  Be  Seen 
as  Hunchback 

LON  CHANEY  has  been 
engaged  by  Universal  to 
star  in  “ The  Hunchback 
of  Notre  Dame,”  that  com- 
pany’s forthcoming  Jewel 
production  of  “ Notre  Dame 
de  Paris,”  Victor  Hugo’s  im- 
mortal novel. 

Chaney’s  selection  is  said  to 
be  the  result  of  an  almost 
unanimous  demand  upon  the 
part  of  exhibitors  and  others 
in  the  industry.  Ever  since 
Universal  first  announced  the 
intention  of  filming  the  Hugo 
story,  suggestions  have  come 
from  all  sides  that  Chaney 
and  no ' one  but  Chaney 
should  be  cast  for  the  title 
role,  acording  to  Universal. 

Chaney  welcomed  the 
chance  to  interpret  the  quaint 
Parisian  dwarf  for  the  screen. 


Selznick  Turns  Down 
“Evidence”  Offer 

The  Selznick  Pictures  Corpora- 
tion has  received  an  offer  for  the 
stage  rights  of  the  Elaine  Hammer- 
stein  picture  “ Evidence.”  It  was 
refused  on  the  grounds  that  it  might 
conflict  with  the  screen  presenta- 
tion. Several  years  ago  the  Select 
Picture  “ Scandal  ” was  produced 
as  a play  and  enjoyed  a year’s  run 
on  Broadway.  In  this  case  the 
showings  did  not  conflict  as  they 
would  with  “ Evidence.” 

The  original  story  of  “ Evidence  ” 
was  written  by  Edward  J.  Mon- 
tagne  of  the  Selznick  staff.  He  is 
also  the  author  of  “ Under  Oath,” 
Elaine  Hammerstein’s  latest  picture. 


Hot  Weather  Fails  to 
Halt  Picture 

Torrid  weather  has  had  almost  no 
effect  on  the  bookings  of  “ When 
Husbands  Deceive,”  with  Leah 
Baird,  according  to  Associated  Ex- 
hibitors, who  released  the  feature 
August  20th. 

Many  first  run  exhibitors  are  now 
signing  contracts  for  the  picture  in 
order  to  give  it  an  early  place  on 
their  fall  programs.  One  of  the 
first  of  these  was  Edward  Reed, 
who  has  just  announced  his  inten- 
tion to  offer  this  as  the  feature  at- 
traction at  his  Strand,  the  largest 
picture  theatre  in  Providence,  R.  I., 
during  the  week  of  September  4th. 


Something  New  in 
“ Dusk  to  Dawn  ” 

“ Something  absolutely  new  ” is 
the  promise  Associated  Exhibitors 
has  been  making  in  its  preliminary 
announcements  of  “ Dusk  to  Dawn,” 
the  current  Florence  Vidor  release. 
The  new  feature  is  to  be  out  August 
27th.  Based  on  Katherine  Hill’s 
widely  discussed  novel,  “ The  Shut- 
tle Soul,”  with  its  stirring  situations 
and  its  exotic  touches,  this  photo- 
play is  said  to  have  opened  to  the 
star  dramatic  possibilities  of  which, 
according  to  all  reports,  she  has 
taken  full  advantage. 


Goldwyn  Line-up  Wins  Approval 

Exhibitor  Comment  Reported  Favorable 
On  Eight  Super  Special  Releases 


ARDLY  had  last  week’s  trade 
papers  got  off  the  presses  when 
Goldwyn  began  receiving  letters 
and  telegrams  from  prominent  ex- 
hibitors congratulating  the  produc- 
ing firm  on  the  line-up  of  eight 
super-features  for  release  between 
October  8 and  December  31. 

Judging  from  the  tenor  of  ex- 
hibitor comment  so  far  as  received, 
Goldwyn  has  struck  a responsive 
chord  with  its  new  policy  of  fewer 
pictures,  but  big  pictures,  and  also 
with  its  first  releases.  Many  of 
the  messages  received  state  that  the 
writers  expect  to  show  every  pic- 
ture that  Goldwyn  puts  out  for  the 
entire  new  season  even  though  they 


are  to  be  sold  individually. 

There  has  been  special  satisfac- 
tion expressed  that  the  first  of  the 
releases  is  to  be  a new  Rupert 
Hughes  picture  “ Remembrance.” 
They  feel  that  a companion  picture 
to  “ The  Old  Nest,”  doing  for 
Father  what  that  picture  did  for 
Mother,  should  rival  that  screen 
classic  in  popular  appeal. 

Frequent  mention  is  made  of  the 
John  Barrymore  picture,  “ Sherlock 
Holmes.”  The  combination  of  Bar- 
rymore and  Conan  Doyle’s  immor- 
tal detective  arouse  the  utmost  con- 
fidence before  the  film  is  seen,  ac- 
cording to  Goldwyn. 


CriticsLike“  The  Masquerader” 

Chicago  Reviewers  Are  Unanimous 
In  Their  Praise  of  Post  Picture 


(TJ.UY  BATES  POST  in  “The 
Masquegader,”  a First  Na- 
tional Attraction,  was  praised 
lavishly  by  the  motion  picture 
critics  of  the  Chicago  newspapers 
when  it  opened  there  at  the  Chi- 
cago theatre.  Here  is  what  the 
Chicago  critics  had  to  say: 

Carl  Sandburg  in  the  Daily 
News — The  acting  of  Guy  Bates 
Post  and  his  supporting  cast  in 
this  picture,  as  well  as  the  direc- 
tion and  swiftness  of  narrative, 
makes  it  an  out-of-the-ordinary 
specimen  of  silver  sheet  thespics. 

Bob  Reel  in  the  Evening  Amer- 
ican— “The  Masquerader,”  at  the 
Chicago,  marks  Guy  Bates  Post’s 
debut  on  the  screen.  His  stage 
presentation  of  this  play  was  won- 


derful ; his  film  performance  is 
beyond  description. 

Observer  in  the  Herald  and 
Examiner — “The  Masquerader”  is 
one  of  this  year’s  screen  classics. 
Merit  and  quality  characterize  it 
from  beginning  to  end. 

Caroline  Frum  in  the  Tribune — 
Here  is  a picture  it  is  a pleasure 
to  recommend.  It  is  the  best 
thing  I have  seen  on  the  screen 
for  a long  time. 

Genevieve  Harris  in  the  Evening 
Post— “The  Masquerader”  is  a 
thorobred  among  film  plays.  It 
has  manner,  distinction,  that 
something  which  we  may  sum  up 
in  the  language  of  the  day  as 
“class.” 


Paramount  Plans  Song  Tieups 

Music  Publishers  Will  Distribute 


Jolson  Pleased  With 
“Grandma’s  Boy” 

i i RANDMA’S  BOY  ’ is 
the  greatest  comedy 
picture  I ever  saw, 
and  I’ve  seen  them  all,”  de- 
clared Al.  Jolson,  arriving 
back  in  New  York  from  Los 
Angeles  the  other  day.  Just 
to  show  you  what  I Ihougnt 
of  it: 

“ I went  to  California  ex- 
pecting to  make  some  pic- 
tures of  my  own.  I saw  Har- 
old Lloyd  at  the  Symphony 
and — well  I got  cold  feet. 
That  line  of  Pope's  came  to 
me,  the  line  about  fools  rush- 
ing in  where  angels  fear  to 
tread,  and  I beat  it  back  to 
New  York  without  daring  to 
look  a camera  in  the  face.  I 
had  a long,  hard,  hot,  dusty 
trip  across  the  mountains  and 
deserts,  but  it  was  worth  it 
all — just  to  see  ‘ Grandma’s 
Boy.’  ” 

It  was  a fervent  tribute 
which  the  king  of  stage 
comedians  paid  the  young 
man  he  is  now  pleased  to  de- 
scribe as  the  monarch  of 
screen  funmakers. 


Cecil  DeMille  Ready 
for  Work 

Cecil  B.  DeMille  has  returned  to 
the  Lasky  studio  from  his  two 
weeks’  vacation  cruise  aboard  his 
new  yacht  and  is  busily  engaged  in 
preparing  for  the  forthcoming  Cecil 
B.  DeMille  production  which  is 
scheduled  to  start  within  thirty 
days. 

To  date  the  stoiy,  cast  and  other 
details  of  this  picture  have  been 
shrouded  in  mystery.  The  pro- 
ducer devoted  his  entire  time  prior 
to  his  vacation  to  the  wrork  of  cut- 
ting and  titling  “ Manslaughter,” 
which  will  be  released  by  Para- 
mount about  the  time  studio  pro- 
duction work  on  the  succeeding 
picture  starts. 


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Compositions  Dedicated  to  Pictures 


' 1 'HREE  important  song  tie-ups 
for  forthcoming  Paramount 
pictures  have  just  been  effected  by 
the  Paramount  publicity  department. 

The  first  of  the  pictures  to  be 
thus  popularized  is  the  Fred  Niblo 
production,  “ Blood  and  Sand,” 
starring  Rodolph  Valentino.  The 
well-known  music  publishing  firm, 
of  Watterson,  Berlin  & Snyder  has 
published  the  song,  “You  Gave  Me 
Your  Heart  (So  I Give  You  Mine)” 
and  has  dedicated  it  to  the  Para- 
mount picture.  The  cover  design 
includes  a full-width  still  from 
“ Blood  and  Sand,”  followed  by  the 
lines,  “ Dedicated  to  the  Paramount 
Picture,  ‘ Blood  and  Sand,’  Starring 
Rodolph  Valentino,  With  Lila  Lee 
and  Nita  Naldi.”  Professional 
copies  are  now  in  the  hands  of  sing- 
ers and  the  song  already  is  said  to 
have  made  a hit  in  New  York. 


Out  in  Los  Angeles,  Aubrey 
Stauffer,  well  known  as  a Para- 
mount scenario  writer,  has  com- 
posed a song  for  the  exploitation 
of  “ The  Young  Rajah,”  another 
picture  in  which  Rodolph  Valen- 
tino is  starred  and  which  is  adapted 
from  the  play  by  Alethea  Luce  and 
the  novel,  “ Amos  Judd,”  by  John 
Ames  Mitchell. 


Maigne  Company  Back 
from  Wyoming 

Charles  Maigne  and  his  company 
making  “ The  Cowboy  and  the 
Lady”  for  Paramount,  with  Mary 
Miles  Minter  and  Tom  Moore  in 
the  featured  roles,  have  returned 
to  the  Lasky  studio  from  Wyoming 
and  are  now'  at  work  on  interior 
scenes  for  this  Clyde  Fitch  play 
adapted  by  Julien  Josephson. 


Better  Times 

Are  always  in  a measure  due  to  better  business  methods,  better 
workmanship  and  better  business  relations. 

V e have  always  tried  to  do  our  share  toward  better  times  by 
taking  Personal  Interest  in  every  bit  of  work  that  goes  through 
our  laboratory. 

Better  times  are  right  on  our  heels.  Business  is  on  the  up  grade 
because  people  are  taking  a greater  Personal  Interest  in  things. 


Another  song  recently  issued  is 
“ The  Old  Homestead,”  which,  ac- 
cording to  the  cover,  is  based  on 
the  Paramount  picture,  with  Theo- 
dore Roberts,  George  Fawcett,  T. 
Roy  Barnes,  Harrison  Ford  and 
Fritzi  Ridgeway.  This  is  published 
by  the  Philip  Ponce  firm. 


Personal  Interest  Follows  Your 
Picture  Through  Every  Stage 

EVANS  FILM  LABORATORIES 

418  W.  216th  St.,  New  York  City 

Wadsworth  3443 


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September  2,  1922 


1173 


Selznick  News  Is  Full 
of  Action 

Selznick  News  1068-C  is  packed 
full  of  action  and  is  almost  certain 
to  give  theatregoers  a real  thrill, 
according  to  the  Selznick  office. 
First  there  are  pictures  of  the  head- 
on  railroad  collision  at  Horine,  Mo., 
in  which  two  giant  locomotives 
hurled  themselves  at  one  another. 
Another  wreck  at  Gary,  Ind.,  in 
which  four  were  killed,  shows  the 
engine  and  train  piled  over  a wide 
area. 

Following  the  wrecks  come  scenes 
of  Uncle  Sam’s  battering  war  fliv- 
vers going  over  the  top  at  Camp 
Meade,  Md.  The  sight  of  these 
lumbering  tanks,  battering  every- 
thing beneath  their  relentless  bows, 
'furnishes  a thrill. 


Clean  Pictures  Success 
I Even  in  Summer 

i During  the  month  just  past  the 
Aldine  theatre,  in  Philadelphia,  had 
for  its  manager,  Arthur  S.  Kane, 
president  of  Associated  Exhibitors 
(and  of  Arthur  S.  Kane  Pictures 
Corporation.  Mr.  Kane  was  con- 
ducting an  experiment.  He  set  out 
:o  prove  to  his  own  satisfaction— 
and  he  succeeded — that  even  in 
nidsummer  the  public  stood  ready 
:o  patronize  clean  pictures. 

Leasing  the  Aldine  from  Felt 
[Brothers  for  thirty  days,  Mr.  Kane 
nstalled,  successively,  Jules  Verne’s 
‘The  Isle  of  Zorda,”  Alfred  Lord 
Tennyson’s  “Lady  Godiva,”  George 
Eliot’s  “ Silas  Marner,”  and  “ The 
Power  Within,”  by  Dr.  Norwood, 
a popular  Philadelphia  clergyman. 
(The  public  response  was  gratifying. 
(Large  crowds  packed  the  house, 
aven  on  the  hottest  nights,  declares 
an  Associated  Exhibitor's  state- 
nent. 


Goldwyn  Strengthens 
Picture  Cast 

Not  satisfied  with  a cast  that 
loasts  House  Peters,  Antonio 
doreno,  Pauline  Starke,  Rosemary 
fheby,  George  Siegmann,  William 
Mong,  Carl  Harbaugh,  Mary 
ane  Irving,  William  Haines,  David 
Cing  and  Myrtle  Lind,  Goldwyn 
lias  made  two  additions  to  the  cast 
f Carey  Wilson’s  romance  of  the 
[south  Seas,  “ Passions  of  the  Sea,” 
ormerly  called  “ Captain  Black- 
ird.” 

The  two  new  additions  to  the 
ast  are  William  Moran  and  Eric 
idayne. 


Urban  Classic  Shows 
Battle  Fleet  at  Sea 


“ The  United  States  Battle  Fleet 
In  the  High  Seas  ” is  the  title  of 
le  newest  Urban  Popular  Classic 
eries  which  is  being  released 
weekly  by  Vitagraph. 

The  fleet  is  seen  at  anchor  before 
ailing ; then  comes  the  majesty  of 
ailing ; first  the  submarines,  then 
le  destroyers,  then  the  battleships. 

The  cameras  keep  in  touch  with 
ne  fleet  until  it  arrives  at  another 
(aval  base,  recording  the  daily  life 
: sea. 


Coast  Reviews  Praise  Picture 

Pathe  Reports  Enthusiasm  Over  First 
of  New  Johnny  Jones  Comedy  Series 


WEST  COAST  newspaper  re- 
views, and  a budget  of  ad- 
vices to  Pathe  from  Producer  J.  K. 
McDonald  show  both  the  critics  and 
celebrities  of  the  Hollywood  Film 
Colony  buzzing  over  the  latest  com- 
pleted picture  in  the  new  series  of 
Johnny  Jones  Comedies,  called 
“ Makin’  Movies.”  One  specimen 
of  critical  judgment  sufficiently  rep- 
resents that  aspect  of  the  preview 
result,  The  Hollywood  News 
printed  this : 

“‘Makin’  Movies,’  which  delight- 
ful comedy  was  given  a preview  at 
Hunley’s  theatre  on  Saturday  eve- 
ning, was  without  a doubt  a fore- 


cast of  what  pictures  are  coming  to. 
This  is  one  of  the  cleanest  and  most 
delightful  comedies  ever  flashed  on 
the  screen,  and  unless  the  writer  is 
mistaken,  is  destined  to  break  sev- 
eral long  records  for  two-reel  pic- 
tures. 

In  his  advices  to  Pathe,  Producer 
McDonald  writes  : “We  have  been 
utterly  besieged  with  telephone  con- 
gratulations all  day  long.  Rupert 
Hughes  told  me  in  the  presence  of 
Will  Hays  and  Jesse  Lasky  that 
‘ Makin’  Movies  ’ was  the  greatest 
kid  picture  he  had  ever  seen,  fea- 
ture or  otherwise.” 


Valentino  Completing 
“The  Young  Rajah” 

Rodolph  Valentino  will  soon  com- 
plete “ The  Young  Rajah,”  under 
the  direction  of  Phillip  Rosen.  In 
this  Paramount  picture  adapted  by 
June  Mathis  from  the  play  by  Ale- 
thea  Luce  and  the  story,  “ Amos 
Judd”  by  John  Ames  Mitchell,  the 
star  plays  not  only  a Harvard  man, 
who  in  reality  is  a Hindu  potentate, 
but  represents  in  vision  scenes, 
which  show  the  splendours  of  the 
Far  East,  characters  familiar  to  all 
students  of  Hindu  history  and  my- 
thology. 

The  picture  will  be  completed 
shortly  and  in  a matter  of  two 
weeks  Valentino  will  start,  under 
the  direction  of  Alan  Dwan,  his 
new  production  “ The  Spanish 
Cavalier.” 


Lloyd  Picture  for  N.  Y.  Strand 

Manager  Plunkett  Arranging  Prologue 
for  Opening  of  “ Grandma’s  Boy  ” 


JOSEPH  PLUNKETT,  managing 
director,  has  selected  the  Har- 
old Lloyd- Associated  Exhibitors 
“ Grandma’s  Boy,”  produced  by 
Hal  Roach,  as  the  feature  for 
Labor  Day  week  at  the  Mark 
Strand  Theatre,  New  York  City. 

Plunkett  is  arranging  an  elabo- 
rate prologue  to  introduce  Lloyd’s 
first  five-part  picture.  The  exact 
nature  of  this  he  declines  to  reveal, 
but  he  promises  that  it  will  be 
thoroughly  in  keeping  with  the  im- 
portance of  the  picture.  Members 
of  Mr.  Plunkett’s  staff  decorated 
the  Strand  lobby  with  stills  and  a 
huge  portrait  of  the  star  more  than 
a week  ago. 


Arthur  S.  Kane,  president  of 
Associated  Exhibitors,  announced 
this  week  that  on  Sunday  last, 
August  20,  “ Grandma’s  Boy  ” 

entered  upon  the  15th  week  of  its 
world’s  premier  run  at  Dr.  H.  B. 
Breckwedel’s  Symphony  theatre, 
Los  Angeles,  thus  smashing  the 
record  for  the  continuous  run  of 
any  picture,  feature  or  other,  in 
that  way. 

Mr.  Kane  took  occasion  also  to 
comment  on  the  unparalleled  tri- 
umph which  “ Grandma’s  Boy  ” 
has  achieved  wherever  else  it  has 
been  seen. 


Jack  London  Pictures  Started 

Eight  Two-Reelers  Being  Made  from 
Famous  Tales  of  the  “ Fish  Patrol 


PRODUCTION  has  begun  at 
Universal  City  on  a series  of 
eight  two-reelers  adapted  from 
Jack  London’s  celebrated  “Tales  of 
the  Fish  Patrol,”  virile  short  sto- 
ries of  the  marine  police  who  pre- 
serve order  among  the  lawless  for- 
eign fishermen  in  the  waters  around 
San  Francisco..  Jack  Mulhall  is 
starred  in  the  series.  Edward  Kull 
is  the  director. 

Titles  for  the  entire  series  have 
been  chosen.  The  first  will  be 
known  as  .“White  and  Yellow,” 
and  will  present  a vivid  cross  sec- 
tion of  the  drama  of  life  among  the 
white  and  yellow  men  who  vie  for 
fish  and  fortune  in  San  Francisco 
Bay. 

Foil-owing  the  first,  the  other  sev- 
en will  be  released,  one  every  second 
week,  in  the  following  order : 
“ King  of  the  Greeks,”  “ Pirates  of 
the  Deep,”  “ The  Law  of  the  Seal,” 
“ The  Fight  in  the  Fog,”  “ Danger- 
ous Waters,”  “The  Yellow  Hand- 


kerchief,” and  “ Wolves  of  the 
Waterfront.” 

The  “ Tales  of  the  Fish  Patrol  ” 
series  will  alternate  week  by  week 
in  Universal’s  two-reel  drama 
schedule,  with  a series  of  Lumber 
Jack  dramas  starring  Roy  Stewart. 

Kull  already  has  had  his  “ Fish 
Patrol  ” company  at  Balboa  and 
other  beaches  for  several  days’ 
work.  No  efforts  are  being  spared 
to  make  these  two-reelers  into  pic- 
tures of  feature  calibre  according 
to  Universal.  The  cast  is  being  se- 
lected during  the  filming  of  the 
series. 


Carter  Will  Continue 
with  Selznick 

Douglas  Carter,  the  colored  com- 
edian will  not,  as  has  been  reported, 
head  a comedy  company  which  is 
producing  all-negro  films  in  St. 
Louis.  Carter  has  just  signed  a con- 
tract with  the  Selznick  Company 
and  expects  to  be  with  that  organ- 
ization for  some  time  to  come. 

He  is  one  of  the  featured  players 
in  “ Love  Is  An  Awful  Thing,”  the 
latest  Owen  Moore  comedy.  In 
addition  he  is  President  of  the 
United  Order  of  Colored  Native 
Sons  of  California  and  if  he  ever 


Hackathorne  Signed  for 
“Merry  Go  Round” 

George  Hackathorne,  character 
juvenile,  has  been  engaged  by  Uni- 
versal for  “ Merry  Go  Round,” 
Eric  von  Stroheim’s  new  film 
masterpiece.  Hackathorne’s  most 
recent  work  with  Universal  was  the 
portrayal  of  the  half-wit  in  “Hu- 
man Hearts,”  the  Universal- Jewel 
starring  House  Peters,  which  now 
is  playing  its  pre-release  premiere 
in  the  Central  theatre,  New  York 
City. 

In  “Merry  Go  Round”  he  is  to 
interpret  the  role  of  a hunch-back, 
an  appalling  creature  of  the  Prater, 
as  Vienna’s  pleasure  park  is  known. 


“Town  That  Forgot 
God”  Has  Appeal 

“ The  Town  That  Forgot  God,” 
another  super-special  which  Fox 
Film  Corporation  announces  for  re- 
lease during  the  season  of  1922-23, 
possesses  a universal  appeal  in  its 
silent  delineation  of  the  small 
American  city  and  its  folk.  Harry 
Millarde  directed  the  production 
which  deals  entirely  with  the  pro- 
vincial community.  The  cast  is  one 
selected  from  the  best  group  of 
small  town  character-types  on  the 
stage.  Bunny  Grauer,  the  juvenile 
actor,  plays  the  lead. 


Cooley  Is  Engaged  for 
Selznick  Cast 

Hal  Cooley  has  been  engaged  by 
Myron  Selznick  for  one  of  the 
principal  parts  in  the  support  of 
Elaine  Hammerstein  and  Conway 
Tearle  in  “ One  Week  of  Love.” 


/HARRt 

SEMON 

,1M 

%XsOLF 


1174 


Motion  Picture  News 


TRADE  MARK  REG  D-S.  PAT  OFF. 


MOTION  PICTURE 
DEVELOPING  AND 
PRINTING 


TELEPHONE  AUDUBON  3716 


LABORATORIES  AND  STUDIO 


— — -■ 

Jessen’s  Studio  Notes  by  JVire 


LASKY 


William  DeMille’s  next  picture, 
titled  “ Notoriety,”  an  original  by 
Clara  Beranger,  includes  Bebe 
Daniels  and  Lewis  Stone  among 
the  principals. 

Allan  Dwan  will  direct  Rudolph 
Valentino  in  “ The  Spanish  Cava- 
lier,” and  Nita  Naldi  will  play  the 
feminine  lead  opposite. 

The  leading  male  role  in  “ A 
Daughter  of  Luxury,”  starring 
Agnes  Ayres,  will  be  played  by  Tom 
Gallery.  The  director  will  be  Paul 
Powell. 

Monte  Katterjohn  has  completed 
continuity  for  “ His  American 
Wife,”  adapted  from  Hector  Turn- 
bull’s  story'-  It  will  serve  as  a star- 
ring vehicle  for  Gloria  Swanson. 
Conrad  Nagel  will  play  opposite  the 
star,  under  the  direction  of  Sam 
Woods. 

Jack  Holt  is  expected  on  the 
coast  shortly  after  working  in 
“ Making  a Man,”  under  the  direc- 
tion of  Joseph  Henabery.  The  pic- 
ture was  made  in  the  New  York 
studio  and  photographed  by  Gilbert 
Warrenton.  Director  and  camera- 
man remained  in  the  east. 

The  cast  for  “ The  Pride  of  Pal- 
omar,”  a Cosmopolitan  production 
under  the  direction  of  Frank  Borz- 
age,  includes  Marjorie  Daw,  Joseph 
Dowling,  George  Nichols,  Warner 
Oland,  Tote  DeCrow,  Anna  Her- 
nandez, Evaline  Shennan  and  Jessie 
Heddard. 


PATHE 


CHRISTIE 


A1  Christie  is  directing  a bur- 
lesque on  “ The  Prisoner  of  Zenda,” 
temporarily  entitled  “ Choose  Your 
Weapons,”  featuring  Bobbie  Ver- 
non, with  Charlotte  Stevens,  Earl 
Rodney,  Natalie  Johnson  and  Maud 
Truax. 


INDE- 

PENDENT 


Sidney  Franklin  has  been  engaged 
to  direct  “ Brass,”  adapted  by  Monte 
Katterjohn  from  the  Charles  G. 
Norris  story  of  the  same  name. 

“ Little  Heroes  of  the  Street,”  di- 
rected by  William  Beaudine,  featur- 
ing Wesley  Barry  and  Marie  Pre- 
vost,  is  complete  and  ready  for 
shipment. 

William  Zeiter  will  direct  “ The 
Beautiful  and  Damned,”  from  a 
continuity  by  Olga  Printzlau. 

Among  the  Shulberg  productions 
are  three  subjects  in  the  making. 
They  are  “ Ching  Ching  China- 
man,” under  the  direction  of  Tom 
Forman ; “ Thorns  and  Orange 

Blossoms,”  made  by  L.  T.  Gasnier, 
and  “ The  Lonely  Road,”  starring 
Katherine  McDonald,  under  the  di- 
rection of  Victor  Shertzinger. 

Ray  Leek  has  been  appointed 


publicity  director  for  Schulberg. 


METRO 


Malobee  Productions,  formed  by 
Leo  Maloney  and  Ford  Beebe,  have 
completed  ten  of  the  range  rider 
series,  short  westerns,  for  Pathe. 
These  include  Josephine  Hill,  oppo- 
site Mr.  Maloney. 

Harold  Lloyd’s  five  reeler,  entitled 
“Dr.  Jack”  will  be  shipped  next 
week. 

Craig  Hutchinson  has  been  en- 
gaged by  Hal  Roach  to  alternate 
with  Charles  Parrott  in  the  pro- 
duction of  Snub  Pollard  two  reel 
comedies. 


The  Clara  Kimball  Young  sub- 
ject, “ Enter  Madame,”  is  complete. 

Fred  Niblo  returned  from  New 
York.  His  first  production  is  now 
reported  to  be  one  untitled,  as  yet, 
to  be  followed  by  “ Captain  Apple- 
jack,” the  screen  rights  of  which 
were  purchased  by  Louis  B.  Mayer 
for  a Fred  Nible  production. 

John  Stahl  has  completed  “The 
Dangerous  Age.” 

The  Reginald  Barker  Company 
engaged  in  the  filming  of  “ Hearts 
Aflame,”  have  returned  to  the  stu- 
dio, after  spending  some  time  on 
Canadian  location. 

Hugh  Fay  has  been  engaged  by 
Hunt  Stromberg  to  direct  Montana 
comedies,  and  is  now  making  “ The 
Punctured  Price.”  Harry  Gribbon, 
Eugenie  Gilbert  and  Alfred  Hol- 
lingsworth have  the  important 
parts.  The  next  Montana  story 
is  titled  “ Silk  Purses  and  Cauli- 
flower Ears.” 


UNIVERSAL 


Cast  for  “ Peg  o’  My  Heart,” 
starring  Laurette  Taylor,  includes 
Mahlon  Hamilton,  Ethel  Grey  Ter- 
ry, Russell  Simpson.  Lionel  Bel- 
more,  Vera  Lewis,  D.  R.  O.  Hat- 
well,  and  Nigel  Barry.  The  produc- 
tion is  under  the  direction  of  King 
Vidor,  and  the  continuity  is  the 
work  of  Mary  O’Hara. 

Irving  Willatt  is  casting  “ All  the 
Brothers  Were  Valiant,”  starring 
Billie  Dove. 

The  next  picture  which  will  be 
made  with  Viola  Dana  as  star,  will 
be  “ Emv  Lou.”  an  original  story 
by  Bernard  McConville. 


1st  NATIONAL 


Phyliss  Haver  has  been  engaged 
to  play  opposite  Buster  Keaton. 
Eddie  Kline,  who  will  direct,  will 
make  exteriors  at  Big  Bear  Valley 
and  Sacramento. 

When  Norma  Talmadge  returns 
from  abroad  in  November,  “With- 
in the  Law,”  with  Miss  Talmadge 
as  the  star,  will  go  into  production. 

Charles  Chaplin  has  completed 
his  latest  picture,  but  has  not  yet 
bestowed  a title  on  the  picture, 
which  is  in  the  editing  stage. 

Mack  Sennett  will  star  Phyliss 
Haver  in  five  feature  comedies, 
which  will  be  directed  by  Richard 
Jones. 


HERE  AND 
THERE 


There  are  three  subjects  nearing 
completion,  in  the  U editing  depart- 
ment. They  are:  “Wolf  Law,” 
starring  Frank  Mayo;  “Confi- 
dence,” starring  Herbert  Rawlin- 
son;  “The  Girl  Who  Ran  Wild,” 
from  Bret  Harte’s  “ M‘liss,”  star- 
ring Gladys  Walton. 

There  are  others,  all  ready  for 
shipment,  such  as  “ The  Kentucky 
Derby”  and  “The  Flirt.” 

“ The  Fourth  Musketeer,”  title  of 
number  seven  in  “ Leather  Push- 
ers ” series,  starring  Reginald  Den- 
ny, is  now  in  the  making. 

The  next  story  for  Herbert  Raw- 
linson  in  line  for  production  is 
“ One  Wonderful  Night,”  from  a 
play  by  Louis  Tracy.  Stuart*  Faton 
will  direct  the  picture. 

Sigmund  Moos,  manager  of  the 
leasing  department  of  the  U.  is 
scheduled  for  return  from  a trip  to 
Germany. 

Irving  Cummings  has  completed 
the  feature  “ The  Jilt,”  with  Ralph 
Graves,  Marguerite  De  La  Motte 
and  Matt  Moore. 


Eddie  Lyons  back  from  New 
York  after  making  contracts  with 
Shallenberger  for  series  of  twelve 
comedies  starring  Lyons  and  twelve 
additional  two  reel  Mirthquake 
comedies,  starring  Bobbie  Dunn, 
production  beginning  at  once. 

Harry  Cohn  is  beginning  a series 
of  two  reelers.  These  are  comedies 
for  C.  B.  C.,  featuring  three  year 
old  son  of  Chuck  Reisner,  whose 
name  is  probably  not  “ Dinky,”  but 
who  answers  to  the  same.  Father 
Reisner  will  direct. 

Cohn  is  also  beginning  a new 
series  of  Hallroom  Boys  comedies, 
with  Sid  Smith  and  George  Wil- 
liams. Noel  Smith  and  A1  Santell 
will  alternate  as  directors. 

Ed  LeSaint  is  now  completing  a 
continuity  for  “ Only  a Shop  Girl,” 
and  will,  also  direct  this  feature. 

Harry  Garson  is  preparing  to 
make  a series  of  independent  pro- 
ductions. The  first  will  be  from  the 
poem  by  James  Whitcomb  Riley, 
“ An  Old  Sweetheart  of  Mine.” 
Elliott  Dexter  and  Enid  Bennett 
will  head  the  all  star  cast. 


September  2 , 1922 


1175 


0 FFE  RINGS 


— . . . ? 

SALES  PURCHASES 


In  the  Independent  Field 


.Conducted  by  CHEST t R J.  SMITH = 


Warner  Product  Sold 
in  South 


rp  HE  entire  series  of 
I forthcoming  W a r n e r 
Brothers’  productions 
have  been  purchased  by  M. 
Mitchell,  of  the  Standard 

1 Productions  Company,  At- 
lanta, for  the  southern  terri- 
tory. The  rights  include 

(Georgia,  Florida,  Alabama 
and  North  and  South  Caro- 
lina. 

Mitchell  has  secured  “Your 
Best  Friend,”  featuring  Vera 
Gordon,  “ Ashamed  of  Pa- 
rents,” “ Parted  Curtains,” 
and  the  seven  productions  be- 
ing made  at  the  Warner 
coast  studios,  three  of  which 
are  Harry  Rapf  pictures. 
These  include  “ A Dangerous 
Adventure,”  with  Grace  Dar- 
mond;  “ Rags  to  Riches”  and 
“ Heroes  of  the  Street,”  both 
featuring  Wesley  Barry; 
“ Main  Street,”  by  Sinclair 
Lewis;  “ Brass,”  by  Charles 
G.  Norris;  “The  Beautiful 
and  Damned,”  by  F.  Scott 
Fitzgerald,  and  “Little 
Church  Around  the  Corner,” 
by  Marion  Russell. 

Standard  Productions  are 
Leave  Home  ” and  “ School 
also  handling  “ Why  Girls 
Days.” 


Rose  Coughlin  Joins 
Bennett  Cast 

Of  more  than  ordinary  interest 
to  the  trade  this  week  is  the  an- 
nouncement of  Whitman  Bennett 
i and  C.  C.  Burr  that  these  enterpris- 
ing producers  had  secured  the  serv- 
1 ices  of  Rose  Coughlin,  justly  re- 
puted to  be  one  of  the  world’s  most 
: famous  actresses,  to  portray  the  im- 
; portant  part  of  the  Owl  in  the  “ Se- 
crets of  Paris,”  now  being  made  by 
Bennett  and  Burr.  Aside  from  the 
actual  value  of  the  story  itself, 
which  is  based  on  Eugene  Sue’s 
“ Mysteries  of  Paris,”  the  addition 
■ of  Miss  Coughlin  to  the  all-star 
cast  is  considered  one  of  the  wisest 
' moves  made  in  casting  this  year. 
— 

First  Arthur  Trimble 
Picture  Finished 

The  filming  of  the  first  of  a series 
of  twelve  two-reelers  featuring  lit- 
||  tie  Arthur  Trimble,  the  new  boy 
j star,  has  been  completed  at  the 
Hollywood  Studio,  according  to  an 
| announcement  broadcasted  by  Fred- 
erick G.  Becker,  Master  Trimble’s 
i:  director. 

Two  more  of  these  specials  will 
be  produced  before  arrangements 
for  a release  will  be  attempted,  says 
! Mr.  Becker.  Production  on  the  sec- 
ond of  this  series  was  started  at 
•j  once. 

1 


Equity  Plans  Great  Campaign 

Widest  Publicity  to  Be  Arranged  for 
“What’s  Wrong  with  the  Women” 


GREAT  preparations  are  under 
way  in  behalf  of  “ What’s 
Wrong  With  the  Women,”  which 
Equity  Pictures  will  issue  on  the 
independent  market.  Daniel  Carson 
Goodman’s  production,  which  was 
produced  in  New  York  without  any 
great  advance  publicity  campaign 
has  already  been  shown  to  trade 
paper  critics. 

Equity  is  now  completing  plans 
for  a publicity  campaign  which  they 
claim  will  make  this  picture  one  of 
the  most  talked-of  screen  offerings 
of  the  season. 

“ It  is  not  our  intention,”  stated 
Mr.  Goodman,  “to  capitalize  a title. 
We  have  a story  behind  all  this, 
which  fully  justifies  our  selecting 
such  a name,  and  because  of  this 


we  feel  that  we  have  the  right  to 
create  advance  interest  in  the  pic- 
ture by  means  of  the  title.  There 
need  by  no  fear  that  our  advance 
publicity,  which  will  be  as  great  as 
any  ever  given  a motion  picture, 
will  react  to  disadvantage.  We 
want  people  to  come  into  the  theatre 
prepared  to  see  an  intelligent  and 
fair-minded  discussion  of  the  fem- 
inist question  because  we  know  that 
‘What’s  Wrong  With  the  Women’ 
will  afford  just  that. 

“ I need  only  point  to  the  reviews 
in  the  trade  papers  under  date  of 
August  12th  to  prove  that  we  have 
sincerely  and  faithfully  depicted  the 
current  unrest  among  women  and 
just  as  sincerely  proposed  an  an- 
swer.” 


Prints  Being  Rushed  on 
“Sure  Fire  Flint” 

Exchangemen 

throughout  the  country 
who  have  contracted  to 
distribute  “Sure-Fire  Flint” 
in  their  respective  territories 
received  heartening  news  this 
week  when  C.  C.  Burr,  the 
producer,  starring  Johnny 
Hines,  announced,  that  in 
order  to  meet  the  urgent  de- 
mands of  the  state-right  dis- 
tributors on  this  production 
for  early  distribution,  he  has 
arranged  with  the  Lyman  H. 
Howe  Film  Laboratories  of 
Wilkes-Barre,  Pennsylvania, 
to  give  special  day  and  night 
service  in  the  developing  of 
enough  prints  to  route  them 
to  all  exchanges  with  all 
possible  speed. 

This  arrangement  was  de- 
cided upon  by  Mr.  Burr  be- 
cause of  the  general  ex- 
change demand  for  this  sec- 
ond Hines  feature,  which  is 
reported  to  be  bigger  in  story 
and  production  than  “ Burn 
’Em  Up  Barnes.” 


Nigh  Turns  Over  “Notoriety” 

All-Star  Production  Is  Delivered 
in  Entirety  to  Weber  and  North 


THE  director  of  “ Why  Girls 
Leave  Home  ” and  “ School- 
days ” played  true  to  form  this 
week  when  he  made  his  entry  into 
the  offices  of  L.  Lawrence  Weber 
and  Bobby  North  flanked  by  a corps 
of  assistants  carrying  cases  of  film 
totaling  100,000  feet  in  length.  The 
huge  load  represented  the  scenes 
shot  on  “ Notoriety,”  Will  Nigh’s 
latest  high-powered  production. 
The  director  is  known  foor  the  ex- 
cess footage  he  takes.  It  generally 
amounts  to  ten  times  the  length 
used  in  the  finished  film,  and  al- 
ways guarantees  him  against  miss- 
ing any  of  the  high  lights  of  the 
picture. 

It  took  Will  Nigh  over  two 
months  to  make  “Notoriety” — the 
longest  he  ever  took  on  any  of  his 
output.  He  finished  “ Why  Girls 
Leave  Home  ” and  “ Schooldays  ” 
in  half  the  time  that  “ Notoriety  ” 
took.  The  reason  lies  in  the  magni- 
tude of  the  production,  according 
to  Nigh. 

In  number  of  stars  it  has  more 
than  both  of  his  previous  hits  put 
together.  In  “ Why  Girls  Leave 
Home  ” Nigh  had  only  two  big 
names  at  his  command.  In  “ School- 
days ” he  had  only  one — Wesley 
Barry.  In  “Notoriety”  he  has 
taken  the  star  of  “ Why  Girls  Leave 
Home”  — Maurine  Powers,  and 
added  first-hand  performers  like 
Mary  Alden,  Rod  La  Rocque, 
George  Hackathorne,  J.  Barney 
Sherry,  Richard  Travers  and  four 
others. 


The  action  deals  with  the  tempta- 
tion of  a country  girl,  played  by 
Maurine  Powers,  to  become  notori- 


ous and  cash  in  on  a society  scan- 
dal that  she  gets  mixed  up  in  by 
accident.  Her  name  and  face  ap- 
pear in  newspaper  headlines  and 
the  feeling  is  pleasant.  Along  come 
theatrical  agents  with  offers  to  star 
her,  now  that  she’s  so  prominent 
in  public  print. 

The  final  cast  includes  Maurine 
Powers,  Mary  Alden,  Mona  Lisa, 
Rod  La  Rocque,  George  Hacka- 
thorne, Richard  Travers,  J.  Barney 
Sherry,  Ida  Waterman,  William  H. 
Tooker,  Anders  Randolph  and  sup- 
porting cast.  Every  name  has  its 
laurels  in  picture  performance. 


Aywon  Announces  New 


Billboard  Campaign  on 
Burr  Picture 

Exhibitor  and  exchange  congratu- 
lations are  daily  pouring  into  C.  C. 
Burr’s  office  on  the  intensive  nation- 
wide out-door  billboard  campaign 
Burr  has  instituted  in  behalf  of 
“ Sure  Fire  Flint,”  starring  Johnny 
Hines.  In  New  York  City  alone, 
the  Thomas  Cusack  Company  has 
48th  Street,  directly  opposite  the 
Strand  Theatre,  the  other  at  Broad- 
way and  7th  Avenue. 

Coincident  with  the  outdoor  cam- 
paign in  New  York,  Burr  also  con- 
tracted for  campaigns  of  like  im- 
mensity in  every  principal  city 
throughout  the  country. 


Picture  Sales 

Nathan  Hirsh,  President  of  the 
Aywon  Film  Corporation,  New 
York  City,  announces  the  following 
recent  sales : three  Snowy  Baker 
pictures  and  six  Big  Boy  Williams 
pictures  to  Mr.  Zambreno  of  the 
Unity  Photoplay  Co.  of  Chicago, 
for  the  territory  of  Northern  Il- 
linois; six  Big  Boy  Williams  pic- 
tures to  the  Columbia  Film  Service 
of  Pittsburgh,  Pa.,  for  the  territory 
of  Western  Pennsylvania  and  West 
Virginia ; three  Snowy  Baker  pic- 
tures to  Luporini  Bros,  for  the  ter- 
ritory of  Argentine,  Paraguay  and 
Uraguay;  Fidelty,  Woman  Above 
Reproach,  Winning  of  the  West, 
Sons  of  the  West,  Gold  of  the 
Desert,  Evolution  of  Man  to  Mr. 
Werner  of  the  United  Film  Service 
of  St.  Louis,  for  the  territory  of 
Southern  Illinois  and  Eastern  Mis- 
souri. 


BATTLING 

YMMY 


/ j \ 


I • 


7ar 

A ^L_ 


1 V 


TOUCHY 

O M E P Y 

MASTODON  FILMS.  Inc. 

C.  C.  BURR,  Pres. 

133-135-137  W.  44th  St. 
New  York  City,  N.  Y. 


1176 


Motion  Picture  New  s 


Arrow  Releases  Sold  in 
Boston 

JS.  JOSSEY,  who  returned 
this  week  from  Boston, 

• brought  with  him  a con- 
tract signed  by  Patten  and 
Conville,  under  the  terms 
of  which  Independent  Films, 
Inc.,  acquire  the  New  Eng- 
land rights  to  three  Arrow 
releases,  “ The  Innocent 
Cheat,”  “ Chain  Lightning  ” 
and  “ The  Splendid  Lie.” 

“ The  Innocent  Cheat  ” is 
the  Arrow-Ben  Wilson  spe- 
cial which  created  a favorable 
impression  during  its  various 
engagements  in  and  about 
New  York. 

“ Chain  Lightning,”  another 
Ben  Wilson  production,  is  a 
race-track  story,  with  its 
locale  laid  in  the  Southland. 
Ann  Little  enacts  the  leading 
role. 

“ The  Splendid  Lie,”  in 
which  Grace  Davison  is 
starred,  is  a society  drama. 


Press  Book  Issued  on 
“Curse  of  Drink” 

Bobby  North  showed  the  benefit 
of  his  twenty-five  years  of  show- 
manship when  he  flashed  a twenty- 
page  press-book  on  “ The  Curse  of 
Drink”  before  interested  buyers 
and  picture  men  this  week.  The 
book  was  a surprise.  From  cover 
to  cover  it  is  different  from  the 
regular  run  of  campaign  literature 
that  goes  with  every  new  release. 

The  front  page  is  the  main  depar- 
ture from  the  beaten  path.  Insteaa 
of  the  usual  advertising  screamer 
that  decorates  a press-book  cover 
and  is  supposed  to  be  the  main 
noise  on  the  feature  there  is  a col- 
ored drawing  of  a buxom  babe 
“ asleep  at  the  switch.”  The  draw- 
ing is  taken  from  “Judge”  and 
shows  a baby  overcome  by  the  in- 
fluence of  the  milk  bottle,  dead 
asleep.  The  caption  underneath  is 
the  title  of  the  picture  “The  Curse 
of  Drink.” 

Extra  play  is  given  exploitation 
a page  full  of  practical  suggestions 
is  published. 


Territories  Sold  on  Serial 

Sam  Grand  Purchases  New  England 
Rights  on  Selig  Animal  Pictures 


SAM  GRAND,  Federated  mem- 
ber for  New  England,  made  a 
special  trip  to  New  York  this  week 
to  close  negotiations  with  the  Ex- 
port & Import  Film  Company  on 
the  Selig  serial,  “ The  Jungle  God- 
dess,” which  that  company  is  dis- 
tributing. 

Grand  had  been  dickering  for  this 
wild  animal  serial  ever  since  its 
completion,  it  is  reported.  No  fig- 
ures are  mentioned  in  the  announce- 
ment of  the  sale  by  Export  & Im- 
port but  it  is  understood  to  have 
been  a record  price  for  a serial  in 
this  territory.  Grand  will  release 
the  chapter  picture  about  September 
first  and  intends  to  start  an  exten- 
sive exploitation  campaign. 

Louis  Auerbach  also  announced 
that  following  the  signing  of  the 
contracts  on  this  deal  Grand  got 


into  touch  with  Bobby  North,  whose 
Apollo  Exchange  bought  the 
Greater  New  York  and  Northern 
New  Jersey  rights  on  the  serial 
some  time  ago  and  who  has  re- 
ported unusual  heavy  bookings 
thereon,  and  together  the  two  film 
men  closed  for  the  Upper  New 
York  State  rights  on  “The  Jungle 
Goddess.” 

It  is  said  that  within  the  next 
thirty  days  several  of  the  country’s 
biggest  independent  exchangemen 
will  close  on  the  Selig  serial  for 
September  first  release.  Sol  Lesser 
is  now  distributing  it  in  California, 
Arizona  and  Nevada;  Bob  Lynch  in 
Eastern  Pennsylvania  and  Southern 
New  Jersey;  Tom  Brannon  in 
North  and  South  Carolina,  Georgia, 
Florida,  Alabama  and  Tennessee 
and  Bobby  North  in  New  York. 


Backer  Western  Series  Is  Sold 

Sales  Manager  Announces  Closing  of 
Territories  on  J.  B.  Warner  Pictures 


'r'HE  Franklyn  E.  Backer  series 
A of  Westerns  starring  J.  B. 
Warner  has  been  sold  for  Western 
Pennsylvania  and  West  Virginia,  to 
the  Quality  Film  Corporation  of 
Pittsburgh,  of  which  Harry  Lando 
is  president.  The  Lando  Film  Dis- 
tributing Company  has  also  bought 
this  same  series  for  Ohio  and  Ken- 
tucky. 

The  territory  on  this  series  is  be- 
ing closed  up  rapidly,  Jack  Von  Til- 
zer,  General  Sales  Manager  of  East 
Coast  Productions  having  just 
closed  with  G.  A.  Wedig,  who  con- 
trols the  All  Star  Features  of  De- 
troit, for  all  of  the  state  of  Michi- 
gan except  the  upper  peninsula. 
Von  Tilzer  is  now  on  a tour 
through  that  section  and  reports 
much  enthusiasm  on  the  part  of 


State  Right  buyers  as  soon  as  they 
see  the  Warner  features  screened. 
These  Westerns  were  directed  by 
Clifford  S.  Elfelt.  Each  feature  is 
a five-reeler  adapted  from  a well 
known  magazine. 

Elfelt,  who  was  in  New  York  to 
confer  with  Mr.  Backer  for  several 
days,  has  returned  to  the  West 
Coast,  where  he  will  continue  to  di- 
rect Warner.  This  star  will  soon 
start  an  entirely  new  series,  Mr. 
Elfelt  and  Mr.  Backer  having  de- 
cided upon  this  series  as  a result  of 
the  success  of  the  current  Warner 
pictures. 

“ Big  Stakes  ” is  now  being  re- 
leased in  the  territories  closed  for 
the  series,  and  “ Flaming  Hearts  ” 
will  be  the  next  release. 


Big  Scenes  in  Burr  Picture 

tiugene  Sue’s  Romance,  “ Secrets  of 
Paris,”  Reported  About  Half  Finished 


THE  Charles  C.  Burr-Whitman 
Bennett  production  of  the  “ Se- 
crets of  Paris,”  taken  from  Eugene 
Sue’s  romance,  “ The  Mysteries  of 
Paris,”  is  about  half  finished.  Ken- 
neth Webb,  who  is  directing  the  pic- 
ture, is  more  than  pleased  with  the 
manner  in  which  the  big  scenes  have 
come  out.  The  biggest  scene  is  the 
fight  between  the  Prince  (Lew 
Cody)  and  The  Strangler  (Mon- 
tague Love).  This  battle  takes 
place  in  the  famous  Rat  Hole,  a 
cafe  so  well  known  to  all  readers 
of  both  Sue  and  Victor  Hugo.  It 
was  the  hang-out  of  all  the  thugs, 
cut  throats,  street  women  and  the 
dreaded  apache  in  Paris.  The  role 
of  the  Prince  is  one  that  appeals  to 
Mr.  Cody.  He  claims  it  to  be  the 
best  part  he  ever  had  and  he  is 
making  the  most  of  it.  Another  big 
scene  is  that  of  the  cabaret  and 
dance  of  the  apache.  In  this  Do- 
lores Cassinelli  as  a true  adven- 
turess is  shown  in  a part  that  gives 
her  every  opportunity  to  bring  out 


all  her  latin  temperament. 

The  scene  in  the  dungeon  show- 
ing the  rising  of  the  waters  of  the 
Seine,  coming  in  this  cellar  in  which 
the  Prince  and  Mayflower  (Gladys 
Huelette)  are  held  prisoners,  has 
been  most  cleverly  carried  out,  ac- 
cording to  Mr.  Bennett,  who  has 
taken  special  care  that  this  scene  is 
realistic  in  every  detail. 


Tieup  Is  Effected  on 
“Curse  of  Drink” 

Joe  Weil,  of  the  Export  & Im- 
port Film  Company,  has  effected  a 
tie-up  with  the  Leslie-Judge  Com- 
pany on  the  Blaney  melodrama, 
“ The  Curse  of  Drink,”  the  Ameri- 
can distribution  rights  of  which 
were  taken  over  by  Larry  Weber 
and  Bobby  North. 

An  extensive  twenty-four  sheet 
and  one-sheet  teaser  campaign  will 
mark  the  first  step  in  the  populariz- 
ing of  this  feature. 


Equity  Closes  Foreign 
Contracts 

CONCOMMITANT  upon 
the  announcement  last 
week  of  the  stupend- 
ous deal  made  by  Equity 
Pictures  Corporation  for  their 
latest  production,  “ What’s 
Wrong  With  the  Women,” 
is  the  fact  that  contracts  have 
already  been  closed  for  the 
sale  of  this  Special  for  Aus- 
tralia and  New  Zealand  and 
for  the  South  American  coun- 
tries: Arentine,  Uruguay, 

Paraguay,  Chile,  Peru,  Bolivia 
and  Ecuador. 

The  buyer  for  the  first- 
mentioned  territory  is  the 


rights  for  the  Spanish-speak- 
ing countries. 


Boy  Actor  Engaged  for 
New  Picture 

Before  the  Pine  Tree  produc- 
tion, “ The  Broken  Silence,”  was 
complete,  Joseph  Depew,  ten- 
year-old  actor,  was  engaged  for 
the  title  role  of  “ Timothy’s 
Quest.”  He  was  the  first  boy  Di- 
rector Sidney  Olcott  and  the 
author,  Kate  Douglass  Wiggin, 
agreed  could  play  the  most  im- 
portant part  in  the  screen  version 
of  her  popular  novel.  Therefore 
a vacation  planned  for  the  young- 
ster was  deferred.  Following  sev- 
eral weeks  in  Maine,  where  exte- 
riors of  the  production  were 
filmed,  there  were  three  weeks  in 
the  studio.  And  before  the  en- 
gagement was  terminated,  Joe 
was  sought  for  three  more  pic- . 
tures. 

Last  season  Joe  scored  a de- 
cided “ hit  ” in  the  stage  play, 
“ The  Hero,”  with  Richard  Ben- 
nett, and  established  his  histrionic 


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Hallroom  Boy  Comedies 
Going  Well 

THAT  all  signs  point  to 
the  new  series  of  Hall- 
room  Boys  Comedies  go- 
ing over  bigger  than  ever  is 
the  opinion  voiced  this  week 
by  two  of  the  buyers  of  this 
newest  series  of  two-reel 
gloom-chasers  based  on  the 
adventures  of  Percy  and  Fer- 
die  Hallroom. 

Pete  Oletsky,  head  of  Fed- 
erated Film  Exchange  of  Bal- 
timore, who  bought  the  new- 
est series  recently,  sent  a day- 
letter  to  Jack  Cohn  imme- 
diately upon  receipt  of  a print 
of  the  first  of  the  new  pic- 
tures, saying: 

“ Hallroom  Comedies  went 
over  big  in  this  territory. 
Everyone  a knockout.” 

Morgan  A.  Walsh,  manager 
of  Federated  Film  Distribu- 
tors, Inc.,  of  San  Francisco, 
also  wrote  to  the  New  York 
offices  of  the  producers  that 
his  organization  was  very 
enthusiastic  about  the  new 
series  of  Hallroom  Boys 
Comedies. 


\\ 


1177 


Increased  Activity  in  Serials 

Arrow  Executive  Points  Out  Popular- 
ity of  Conservative  Serial  Pictures 


WRAY  JOHNSTON,  Vice- 
• "President  of  Arrow  Film 
Corporation,  notes  an  increased  ac- 
tivity in  the  serial  market,  due,  he 
believes,  to  the  ever-growing  popu- 
larity of  this  particular  type  of 
screen  entertainment. 

“ I don’t  think,”  said  he  in  a 
recent  interview,  “ that  the  lurid, 
sensational  serial,  filled  with  impos- 
sible situations  and  spiced  with 
equally  impossible  ‘ thrills,’  is  what 
the  theatre-goers  want.  But  if  you 
give  them  real  entertainment  in 
serial  form, — a rational  and  logic- 
ally constructed  picture,  well  pro- 
duced and  well  executed, — it’s  a 
proved  truth  that  the  result  at  the 
box  office  is  invariably  highly  grati- 
fying. 

“ This,  I feel  sure,  accounts  for 


the  popularity  of  ‘ NAN  OF  THE 
NORTH,’  which,  since  its  release, 
has  been  registering  heavily  in 
every  section  of  the  United  States. 
It  was  made  by  Ben  Wilson,  and 
Ben, — as  the  old-timers  know, — was 
the  first  man  to  begin  developing 
the  serial  picture. 

“ During  the  past  week  we  have 
signed  four  important  contracts  on 
‘ Nan  of  the  North.’  In  Western 
Pennsylvania  and  West  Virginia  it 
will  be  marketed  by  Federated  Film 
Exchange,  in  Northern  Illinois  and 
Indiana  by  Progress  Pictures  Com- 
pany of  Chicago,  in  Ohio  and 
Michigan  by  Standard  Film  Service 
Company  of  Cleveland  and  in 
Delaware,  Maryland,  Virginia  and 
the  District  of  Columbia  by  Lib- 
erty Film  Exchange  of  Washing- 
ton.” 


Enthuse  Over  “Rags  to  Riches” 

Premiere  Presentation  on  West  Coast 
Brings  Good  Reports  to  Warner  Office 


September  2 , 1922 


Copeland  Interviewed 
for  Urban  Chats 

DR.  ROYAL  S.  COPE- 
LAND, New  York 
City’s  Health  Commis- 
sioner, gives  a pictorial  in- 
terview in  the  newest  issue 
of  the  Urban  Movie  Chats. 
He  gives  away  the  secret  of 
how  to  keep  cool  in  hot 
weather. 

Two  of  his  most  important 
pieces  of  counsel  are  these: 

“ Don’t  talk  politics.” 

“ Don’t  wear  yourself  out 
waving  a palm-leaf  fan. 


Phil  Goldstone  to  Make 
“Mother  and  Dad’" 

Phil  Goldstone,  who  arrived  in 
New  York  from  the  coast  during 
the  week,  announced  that  his  second 
picture  will  be  titled  “ Mother  and 
Dad.”  He  will  start  work  on  it  on 
his  return  fo  the  coast  in  about  a 
week. 

The  first  of  the  Goldstone  pic- 
tures, “ Deserted  at  the  Altar,”  will 
be  released  on  the  state  rights  mar- 
ket in  October. 


“American  Toreador” 
Purchased  in  N.  Y. 

Aywon  Film  Exchange  reports 
purchasing  the  rights  for  the  terri- 
tory of  Greater  New  York  and 
Northern  New  Jersey  for  the 
American  Toreador,  featuring  Vir- 
ginia Warwick  and  Jim  Fatten. 
This  feature  is  being  prepared  with 
an  elaborate  advertising  campaign. 
Release  date  is  set  for  October  1st. 


“Why  Do  Men  Marry” 
Is  Latest  Unity 

THE  advantage  of  a title 
carrying  a specific  idea 
is  illustrated  in  the  spe- 
cial production,  “ Why  Do 
Men  Marry?  ” which,  it  is 
now  announced,  will  be  mar- 
keted by  Unity  Pictures,  Inc., 
in  the  independent  field  com- 
mencing September  15. 

The  Unity  offices  in  New 
York  have  selected  this  pro- 
duction to  blaze  the  way  for 
several  big  pictures  which 
they  will  put  out  this  year.  . 
Edy  Darclea,  who  is  featured 
in  ‘‘Why  Do  Men  Marry?” 
will  be  the  star  of  the  subse- 
quent productions.  Her  suc- 
cess in  the  Fox  special, 

“ Nero,”  has  stamped  her  not 
only  as  a woman  of  rare 
charm  but  an  actress  of  ex- 
ceptional ability.  In  “ Why 
Do  Men  Marry?  ” she  has  the 
advantage  of  a modern  story, 
lavishly  produced,  and  a log- 
ical opportunity  to  wear 
gowns  which  will  be  of  spe- 
cial interest  to  women.  It 
is  said  that  Miss  Darclea 
wears  a different  gown  in 
practically  every  sequence  of 
the  picture. 

An  attractive  and  practical 
plan  book  on  “ Why  Do  Men 
Marry?”  has  been  prepared 
by  Victor  Nurnberg,  and  will 
be  off  the  press  the  first  of 
next  week. 


THE  premiere  presentation  of 
the  Wesley  Barry  picture, 
“ Rags  to  Riches,”  a Harry  Rapf 
production  made  for  the  Warner 
Brothers,  was  recently  given  at  the 
Strand  Theatre,  Pasadena.  Accord- 
ing to  Rapf  the  production  was  re- 
ceived with  enthusiasm  by  a large 
audience,  and  the  response  exceeded 
his  wildest  expectations. 

In  a telegram  to  Harry  M. 
Warner,  Rapf  said : “ Showed 

‘Rags  to  Riches’  at  Strand,  Pasa- 
dena. Picture  went  over  way  be- 
yond expectations.  Turned  out 
great  audience  picture.  It  has  class 
and  a big  story  full  of  laughs.” 

J.  H.  Goldberg,  of  the  S.  & 0. 
Pictures  Corp.,  Los  Angeles,  who 
was  one  of  the  spectators  at  the 
showing,  wired  the  Warner  offices 
as  follows  : “ Had  the  pleasure  of 
seeing  ‘ Rags  to  Riches  ’ and  cer- 
tainly must  compliment  you  upon 
making  one  of  the  greatest  produc- 
tions of  year.  It  is  a work  of  art, 
thrilling,  unique  and  original  in 
every  respect.” 


The  cast  supporting  Barry  in- 
cludes Niles  Welch,  Ruth  Renick, 
Russell  Simpson,  Richard  Tucker, 
Minna  D.  Redman,  Gilbert  Clayton, 
Elaine  Manning,  Eulalie  Jansen  and 
“ Snitz  ” Edwards.  The  story  was 
written  by  William  Nigh  and  Wal- 
ter De  Leon,  and  it  was  directed  by 
Wallace  Worsley. 


Foreign  Rights  Sold  on 
Neal  Hart  Series 

EXPORT  & IMPORT 
FILM  COMPANY, 
INC.,  which  controls  the 
foreign  rights  on  a series  of 
Neal  Hart  five-reel  features 
this  week  announced  the  sale 
for  Cuba  and  Venezuela  of 
six  subjects,  namely:  “ Hell’s 
Oasis,”  “ Danger  Valley,” 

“ God’s  Gold,”  “Black  Sheep,” 

“ Kingfishers  Roost  ” and 
“ Skyfire.” 


New  England  Sold  on 
“Curse  of  Drink” 

THE  five-star  state-right 
feature,  “ The  Curse  of 
Drink,”  was  sold  by  L. 
Lawrence  Weber  & Bobby 
North,  American  distributors 
of  the  picture,  to  Sam  Grand, 
leading  exchangeman  of  the 
New  England  territory.  The 
block  of  states  is  one  of  the 
most  important  in  the  coun- 
try and  includes  Maine,  New 
Hampshire,  Vermont,  Con- 
necticut and  Massachusetts. 

Negotiations  were  rapidly 
closed.  All  the  time  neces- 
sary to  execute  a deal  was 
that  taken  to  screen  the  pic- 
ture. 


Sam  Saxe  Joins  C.B.C. 
Sales  Force 

Sam  Saxe,  formerly  associated 
in  an  executive  and  sales  capacity 
with  Selznick,  has  joined  the  sales 
forces  of  the  C.  B.  C.  Film  Sales 
Corporation. 

He  has  a thorough  knowledge 
of  the  industry  and  has  for  years 
studied  its  wants  and  needs.  Mr. 
Saxe  is  now  making  an  extended 
trip  through  the  Middle  West. 


London  Comedienne 
Signed  for  Series 

Gladys  Westby,  a diminutive 
comedienne  from  London,  England, 
has  been  signed  by  A.  D.  V.  Storey 
for  a series  of  two-reelers  to  be 
released  by  Storey  Pictures,  Inc., 
for  the  State  Rights  market. 


w 


E TOLD  YOU  SO! 

“ The  exhibitor  has  learned  that  booking  H ALLROOM 
BOYS  COMEDIES  is  like  walking  into  a haberdashery 
and  purchasing  an  Arrow  Collar.” 

— Morgan  A.  Walsh,  Mgr., 
FEDERATED  FILM  DIST.,  San  Francisco. 


THEY  THINK  SO, 

Fed.  Film  Exch..  Boston. 

Apollo  Exch.,  N.  Y. 

Celebrated  Players  Film  Corp., 
Chicago,  Milwaukee,  Ind. 

Fed.  Film  Exch.,  Wash.,  Balto. 
Standard  Film  Service  Co., 
Cleveland,  Detroit,  Cincinnati. 


TOO 

Masterpiece  Film  Attractions, 
Phila. 

Fontenelle  Feature  Films, 
Omaha. 

Regal  Films,  Toronto. 

Fed.  Film  Dist.,  Los  Angeles, 
San  Francisco. 

Grand-North  Exch.,  Buffalo,  Al- 
bany. 


ALMOST  ALL  SOLD 
NEW  1922-23  SERIES 
THE  BEST  INDEPENDENT  COMEDIES 


1178 


Motion  Picture  News 


[C 

r" 


In  the  Film  Centers 

Activities  of  Exchange  Managers,  Exhibitors,  Salesmen  and  Others 


Buffalo 


Sarah  Rappaport,  formerly  with 
Filkins  & Murphy,  is  now  a member 
of  Educational  exchange  staff  in  the 
Beyer  building.  Miss  Rappaport  is 
one  of  the  veterans  along  Film 
Row.  John  H.  Lyons  has  been  en- 
gaged by  Manager  Howard  F. 
Brink  as  a member  of  the  sales 
force.  Gail  Lesch  is  the  new  book- 
keeper and  cashier  and  Eddie  Jauch 
is  booker.  Eddie  is  also  obtaining 
a lot  of  play  dates  in  his  spare  time, 
according  to  Mr.  Brink. 


Ralph  Mau  has  resigned  as  assist- 
ant booker  at  the  Faramount  ex- 
change to  become  associated  with 
Ralph  Myerson  in  Macy  Pictures, 
a new  local  company  formed  to  put 
over  a local  Topics  film. 


George  A.  Hickey  and  his  Gold- 
svyn  staff  will  move  into  the  Beyer 
building,  509  Pearl  street,  on  or 
about  October  1,  occupying  the 
north  half  of  the  first  floor.  The 
exchange  will  be  equipped  with 
every  modern  device  and  will  be  one 
of  the  finest  in  the  state.  Mr. 
Hickey  is  now  all  set  for  his  fall 
drive  on  the  big  20. 


Paul  B.  Elliott,  formerly  with 
Vitagraph  in  Syracuse  and  with 
Pathe  in  Albany  is  now  covering 
the  Southern  Tier  for  Paramount. 
It  looks  like  the  local  gang  is  going 
to  draw  down  a big  slice  of  that 
Paramount  Week  prize  money  as 
the  office  is  now  second  on  the  list 
for  the  entire  country.  All  one 
hears  in  the  exchange  these  days  is 
talk  about  the  1923  models  in  au- 
tomobiles. Everyone  in  the  office 
will  probably  have  a new  car  if  they 
get  the  expected  kale. 


R.  S.  Bendell  is  now  in  charge 
of  the  new  Albany  office  of  Film 
Booking  Offices  of  America.  Mr. 
Bendell  has  been  a member  of  the 
local  staff  for  a long  time.  He  has 
also  been  connected  with  several 
other  Buffalo  exchanges.  The 
Strand  here  will  put  on  a big  ex- 
ploitation campaign  in  connection 
with  the  week’s  run  of  “ In  the 
Name  of  the  Law,”  early  in  Sep- 
tember. The  home  office  of  F.  B. 
O.  will  send  an  exploitation  man  to 
assist  in  the  campaign. 


Henry  W.  Kahn  was  in  New 
York  last  week  for  a conference 
with  Metro  office  officials.  A.  C. 
Hayman,  president  of  the  new 
Strand  company  in  Niagara  Falls 
accompanied  Henry  to  Gotham. 


Kansas  City 


A farewell  party  marked  the  de- 
parture of  H.  N.  Holmes  from  the 
Kansas  City  Universal  branch  of- 
fice. Mr.  Holmes,  who  was  assist- 
ant manager,  has  accepted  a posi- 
tion as  special  representative  for 


the  Film  Booking  Offices  of  Amer- 
ica in  the  Kansas  City  territory  and 
will  be  under  his  staunch  friend, 
“ Curley  ” Calvert.  Friday  night 
Mr.  Holmes  gave  a farewell  party 
at  his  home  and  the  event  inci- 
dentally marked  the  birthday  of 
Calvert,  although  just  which  birth- 
day it  was  “Curley”  would  not  di- 
vulge. Art  Johnson  will  succeed 
Holmes  in  the  Universal  office. 


M.  J.  Meyer,  former  representa- 
tive of  Richards  and  Flynn  ex- 
change in  Kansas  City,  who  seven 
months  ago  was  forced  to  resign 
because  of  ill  health,  again  is  on  the 
old  job. 


Thomas  Dodd,  booker  at  the 
Kansas  City  Pathe  Office,  has  been 
promoted.  Last  week  Dodd  ven- 
tured forth  into  the  Northern  Kan- 
sas territory  in  search  of  contracts. 
He  will  be  succeeded  in  the  office 
by  “Curley”  Wilson. 


“ Physical  results  ” of  the  success 
of  C.  E.  Gregory,  the  prize  winning 
salesman  of  the  Kansas  City  Gold- 
wyn  office,  could  be  seen  this  week 
in  the  form  of  a 1922  red  sport 
Buick  roadster.  Had  the  contest 
lasted  a while  longer  it  is  difficult 
to  surmise  just  what  Gregory  might 
have  been  driving  about  the  streets. 


R.  E.  Recob,  formerly  with  the 
Kansas  City  Universal  office,  again 
is  back  on  the  same  job  after  an 
absence  of  three  years,  during  which 
time  he  was  with  the  Federated  Ex- 
change in  Oklahoma  City. 


Another  addition  to  the  sales 
force  of  the  Kansas  City  Associated 
Exhibitors  office  was  made  this 
week  — Roland  Ringo,  who  will 
spend  most  of  his  time  in  the  ter- 
ritory. 


Washington 


John  J.  Scully  of  the  New  York 
office  of  Educational  was  in  Wash- 
ington the  week  of  August  14th, 
looking  after  the  local  Educational 
exchange,  prior  to  the  appointment 
of  a new  manager.  This  is  Mr. 
Scully’s  second  trip  here  this 
month,  and  is  due  to  the  resignation 
of  J.  Howard  Beaver,  Washington 
manager  of  the  Educational  Film 
Exchanges. 

Mr.  Beaver’s  resignation  was  ef- 
fective, Saturday,  August  19,  as  he 
is  already  handling  his  new  duties 
as  exchange  general  manager  for 
Tom  Moore’s  franchise  in  the  A1 
Lichtman  organization. 


Leo  G.  Garner  of  The  Reliance 
Film  Corporation,  of  Washington, 
and  his  office  manager,  Fred  Ballin- 
ger, join  with  Manager  Nat  Sauber 
of  Rialto  Productions  of  Washing- 
ton, in  stating  that  they  are  absorb- 
ing the  Rialto  exchange,  whose  of- 
fice is  being  discontinued  and  moved 
into  the  quarters  of  the  Reliance, 


in  the  Mather  building.  Sauber  will 
be  assistant  manager  of  sales  in  the 
consolidated  organization.  The  Re- 
liance exchange  has  given  up  the 
handling  of  Triangle  re-issues,  and 
is  to  handle  new  releases  of  all  types 
of  product  on  the  states-right  plan, 
it  is  announced. 


Publicity  Director  Edmunds  of 
the  Associated  First  National  ex- 
change states  that  a private  show- 
ing of  “ Heroes  and  Husbands  ” was 
recently  held  at  the  residence  of 
former  President  Woodrow  Wilson, 
on  S Street,  Katherine  McDonald 
being  still  his  favorite  film  star. 
The  first  showing  in  public  of  Miss 
McDonald’s  new  release  was  the 
week  of  August  6 at  The  Metropoli- 
tan of  the  Crandall  chain. 


J.  E.  Storey  of  the  Pathe  Ex- 
change, Inc.,  general  representative 
of  the  home  office,  was  a visitor  at 
the  Washington  office  of  Pathe,  Sat- 
urday, August  19.  His  tour  of  the 
Southern  territory  under  his  super- 
vision convinces  him  that  business 
is  promising,  and  much  better  fur- 
ther South  than  here  or  in  the 
North. 


District  Supervisor  Kendall  of 
the  Eastern  territories  of  Vitagraph 
has  been  a Washington  visitor  the 
past  ten  days.  While  here  he  has 
been  directing  the  local  exchange, 
as  “ Gene  ” Wilson,  the  Washing- 
ton manager,  is  making  a fall  trade 
promotion  tour  and  annual  contract 
clean-up  of  Eastern  Shore  Mary- 
land and  Tide-water  Virginia. 


Manager  Etris  of  The  Savoy  and 
Garden  theatres  of  the  Crandall 
chain  here  announces  the  recent 
marriage  of  his  son,  R.  Wesley 
Etris,  general  manager  of  the  Cran- 
dall houses  at  Martinsburg,  W.  Va., 
the  Apollo  and  Strand  there  being 
under  young  Mr.  Etris’  direction. 
The  bride  was  Miss  Mary  Farns- 
worth of  Martinsburg,  and  the  wed- 
ding took  place  in  the  Episcopal 
parish  rectory  there. 


Cleveland 


The  Cleveland  Exhibitors’ 
League  staged  a picnic  on  Tues- 
day, August  15,  which  was  a roar- 
ing success.  Exchanges  were  rep- 
resented as  well  as  exhibitors, 
making  a friendly  gathering  of 
over  500  people.  Walter  Lusk, 
manager  of  First  National  Ex- 
change, was  the  star  of  the  picnic. 
In  the  ball  game  between  the  Ex- 
change Managers  and  Exhibitors, 
which  the  exchange  men  won  9 to 
6 in  seven  innings,  Lusk  did  a 
Babe  Ruth  that  should  have 
reduced  his  waist  line  several 
inches. 

The  exchanges  supplied  the 
prizes  for  games.  They  were  all 
motion  picture  products. 

Max  Shencker,  of  the  Family 
theatre,  walked  off  with  five 


prizes.  Translated  into  practical 
terms  that  means  that  he  won  $75 
worth  of  film  service.  He  starred 
in  a sack  race,  a married  man’s 
race,  a 50-yard  dash  and  a fat 
man’s  race.  It  sure  paid  Shencker 
to  attend  the  picnic. 

Joe  Leavitt  of  the  King  theatre 
won  a whole  show,  including  a 
news  reel,  comedy  and  feature. 

Martin  Printz  of  the  Lakewood 
won  a Lande  prize,  which  includes 
a whole  show  complete,  and  a 
whole  week’s  poster  service.  This 
was  in  a three-legged  race. 

Martin  Brown,  secretary  of  the 
Exhibitors’  League,  succeeded  in 
winning  a feature  from  S.  E.  Ger- 
son  and  another  from  Frank 
Greenwald  in  a sack  race. 

Dr.  Brody  of  the  Homesite 
theatre,  who  doctors  professionally 
and  exhibits  for  pleasure,  won  a 
feature  in  a three-legged  race. 

Even  the  girls  came  in  for  their 
share  of  the  profits.  Gertrude 
Sledz  of  the  Hodkinson  exchange 
won  the  bobbed-hair  backward 
race,  and  had  to  pass  around  the 
nice  box  of  candy,  which  was  her 
reward. 

A.  M.  Shiessel,  assistant  man- 
ager at  the  Hodkinson  office, 
show  what  training  will  do.  He 
won  the  managers’  race — a box  of 
cigars. 

Mrs.  Elmer  G.  Derr,  president 
of  the  Cinema  Club  of  Cleveland, 
was  conspicuously  present  at  the 
picnic.  Atid  “Uncle  Mannie” 
Mandelbaum,  president  of  Asso- 
ciated First  National  Exhibitors 
Company  of  Ohio,  did  the  honors. 


Mr.  E.  Mandelbaum,  president 
of  First  National  Exhibitors  Com- 
pany of  Ohio,  had  a new  title 
handed  to  him  this  week  when  his 
daughter,  Mrs.  William  Blau  of 
Cleveland,  presented  him  with  a 
granddaughter.  Congratulations ! 


St.  Louis 


George  Levine,  general  man- 
ager of  Universal  short  subjects, 
is  expected  to  call  at  the  local 
Universal  office  during  the  coming 
week.  He  is  touring  the  Univer- 
sal exchanges. 


Barney  Rosenthal,  Universal 
manager,  is  in  New  York  City. 


Manager  George  Ware  of  the 
local  Vitagraph  office  reports  much 
interest  in  Larry  Semon  Week, 
September  3 to  9. 


R.  A.  White,  sales  manager  for 
the  Fox  Film  Corporation,  spent 
August  21  and  22  in  St.  Louis. 
He  is  touring  the  Fox  exchanges. 


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Milton  Simon  of  New  York  City 
has  been  made  manager  of  the  St. 
Louis  F.  B.  O.  office.  He  took 
charge  Saturday,  August  19.  He 
succeeded  Gus  Garrick. 


September  2,  1922 


1179 


NEW  THEATRE 

Construction  & Equipment 

PROJECTION  Department  c a m e e * 

P.  M.  ABBOTT  - - TECHNICAL  EDITOR 

Making  the  Theatre  Fire  Proof  and 
Reducing  the  Insurance  Rate 

Automatic  Sprinklers  Applicable  to  All  Houses  for  Small  Cost 


FIRE  losses  in  theatres  and  motion 
picture  houses  from  1918  to  1920,  in- 
clusive, totalled  $5,427,000  according 
to  carefully  kept  records  of  the  Actuarial 
Bureau  of  the  National  Board  of  Fire 
I Underwriters. 

Such  figures  are  significant  not  so  much 
!!  because  of  the  huge  property  loss,  but  be- 
1 cause  such  wholesale  burning  of  places 
where  the  public  congregates  in  large 
numbers  is  bound  now  and  then  to  result 
j in  holocausts  like  the  recent  Rialto  The- 
atre fire  in  New  Haven  where  nine  died 
and  several  score  were  injured. 

It  is  beside  the  point  to  go  into  a de- 
tailed account  of  how  motion  picture 
theatres  should  be  built  to  be  safe.  Thou- 
sands of  theatre  owners  have  their  houses. 
They  can’t  rebuild  them.  They  want  to 
know  how  to  safeguard  them  and  their 
occupants  without  ruinously  expensive  and 
impractical  building  alterations.  They 
want  to  know  how  to  make  them  conform 
to  building  laws  and  safety  requirements 
present  and  to  come.  They  want  the 
answer  to  their  dilemma  to  be  definite  _and 
specific.  And  further,  they  want  it  to 
take  into  account  the  fact  that  many  of 
these  theatres  are  converted  mercantile 
buildings  located  in  congested  city  blocks, 
hemmed  in  on  every  side  so  that  there  is 
a limit  to  possible  exit  facilities. 

Under  such  circumstances  there  is  only 
one  answer — Automatic  Sprinkler  Sys- 
tems. Ninety-nine  out  of  every  hundred 
fire  protection  experts  would  agree  on 
that.  They  would  agree  with  Fire  Chief 
Fancher  of  New  Haven  who  said  after 
the  Rialto  theatre  fire:  “If  the  Rialto 
Theatre,  particularly  the  stage  section,  had 
been  properly  equipped  with  an  Automatic 
Sprinkler  System,  I am  confident  that  the 
fire  would  never  have  spread  into  the 
auditorium  and  that  consequently  there 
would  have  been  no  panic  nor  loss  of  life.” 
Automatic  Sprinkler  Protection  can  be 
applied  to  any  building.  Practically  every 
worth  while  manufacturing  and  mercan- 
tile property  is  so  equipped.  The  very 
simplicity  of  this  protection  has  in  some 
I measure  blinded  the  public  to  its  mar- 


By  J.  Donald  Pryor 
Fire  Prevention  Expert  Grinnell  Co.,  Inc. 


To  the  Exhibitors  Advantage 

Fire  protection  for  the  Motion  Picture 
Theatre  is  a subject  every  serious- 
minded  exhibitor  should  give  most  seri- 
ous attention. 

There  are  several  advantages  enjoyed 
by  the  house  that  has  taken  the  greatest 
precautions:  The  assurance  of  a mini- 

mum chance  for  a disastrous  panic, 
greater  popularity  for  the  house  among 
the  theatre  patrons  and  a decidedly 
lower  insurance  rate. 

There  is  no  better  protection  against  fire 
hazard  than  through  the  installation  of 
an  efficient  automatic  sprinkler  system. 
The  investment  necessary  is  relatively 
small,  in  fact,  insignificant  when  viewed 
from  the  safety  standpoint. 

The  advisability  of  installing  some  such 
projection  should  be  investigated  by  all. 
Consult  with  a representative  of  any  de- 
pendable Sprinkler  Concern. 


velous  adequacy.  Briefly,  a system  con- 
sists of  a series  of  pipe  running  near  the 
ceiling.  At  regular  intervals  Sprinkler 
Heads  are  installed.  These  heads  con- 
sist of  a bronze  body  protecting  a fusible 
metal  strut  capable  of  withstanding  a 
tremendous  water  pressure  so  that  the 
chance  of  accidental  opening  is  nil.  When 
a fire  starts,  the  heat  ascends.  The 
soldered  strut  melts  and  automatically  re- 
leases a shower  of  water  right  over  the 
fire  and  there  only — one  head  covering  a 
space  of  ten  by  ten  feet.  The  opening  of 
a head  automatically  sounds  a fire  alarm 
and  if  the  system  has  A.  D.  T.  Sprinkler 
Supervisory  Service,  also  calls  the  fire 
department. 

This  excerpt  from  the  Chicago  Tribune 
of  February  23d  shows  what  such  protec- 
tion means — “ Crossed  wires  had  started  a 
blaze  in  draperies  over  the  stage  of  the 
playhouse.  Heat  from  the  flames  started 
Automatic  Sprinklers  to  working.  Before 
the  Fire  Department  arrived — less  than 
three  minutes — the  last  spark  had  been 
extinguished.” 

That  is  one  recent  fire.  It  has  been 
practically  duplicated  in  fifty-four  other 


theatre  fires  under  Automatic  Sprinklers 
as  recorded  by  the  National  Fire  Protec- 
tion Association.  It  is  impossible  in  an 
article  of  this  length  to  go  into  a detailed 
discussion  of  the  extent  to  which  sprinkler 
protection  might  be  required  in  various 
types  of  motion  picture  theatres.  Some 
would  require  protection  only  in  stage 
sections,  others  in  concealed  spaces  over 
the  auditorium,  some  complete  protection 
throughout.  These  are  questions  of  de- 
tail on  which  the  engineers  of  any  reput- 
able Sprinkler  Company  would  be  glad  to 
advise  theatre  owners  without  cost  or 
obligation. 

In  general  it  would  seem  proper  to  use 
the  same  methods  in  equipping  motion 
picture  houses  as  has  been  generally  ap- 
plied to  theatres  throughout  the  country. 
For  instance,  it  has  not  been  considered 
feasible  or  necessary  to  equip  the  audi- 
torium itself,  but  it  has  been  found  de- 
sirable to  equip  all  other  portions. 

The  auditorium  is  usually  high  studded 
and  this  is  not  favorable  to  good  sprinkler 
protection.  Furthermore,  any  fire  in  the 
auditorium  would  be  promptly  discovered 
if  it  occurred  while  a performance  was 
being  given.  Similarly,  the  foyer  would 
not  ordinarily  need  to  be  equipped  with 
sprinklers  from  a standpoint  of  safety  to 
life. 

All  of  the  stage  portions  should  be 
equipped  both  above  and  below  the  stage 
floor,  also  the  basement,  if  any,  under  the 
auditorium,  and  all  store  rooms,  dressing 
rooms,  closets  or  concealed  spaces.  If 
there  is  a false  ceiling  over  the  auditorium 
or  an  attic,  this  should  be  equipped  with 
sprinklers  with  the  possible  exception  of  a 
concealed  space  which  is  absolutely  vacant 
and  unused,  without  electric  wiring,  or 
anything  else,  and  where  such  space  is 
shut  off  by  substantial  boarding  from  the 
stage  or  other  portion  so  that  a fire  cannot 
readily  spread  into  same. 

If  the  projection  room  is  constructed 
in  a standard  manner  and  is  in  the  audi- 
torium portion,  Automatic  Sprinklers 
would  not  be  necessary.  If,  however,  it  is 
in  a room  or  shut  off  from  the  auditorium, 
( Continued  on  page  1190) 


1180 


Motion  Picture  News  I - : 


Standard  arrangement  for  a system  of 
Grinnell  Automatic  Sprinklers  installed  in 
a motion  picture  theatre  having  for  water 
supply  a direct  connection  to  the  City 
Main;  also  a Fire  Department  Connection,  H 
so  that  when  necessary  the  firemen  can  I 
pump  directly  into  the  system 


Plan  of-  5prinkle.rs  j m Basl.ni  elmt  . 


The  citx  water  supply  is  controlled  by  a gate  valve  and  a Grinnell  straightway  alarm  valve.  This  alarm  valve  is  connected  to  a water  motor  alarm 
gong  locted  on  the  outside  of  the  building,  which  operates  automatically  upon  the  opening  of  a sprinkler  in  case  of  fire.  Automatic  sprinklers  are 
installed  throughout  all  portions  of  the  building,  including  the  basement,  boiler  room,  dressing  rooms,  fly-galleries,  under  rooj  and  over  drop 
curtain.  A line  of  open  sprinklers  is  also  installed  over  drop  curtain  'which  is  controlled  by  hand-operated  quick-opening  valve  located  at  con- 
venient point  so  as  to  be  reached  from  stage  floor.  A stand-pipe  system  with  hose  attached  is  also  installed  as  shown  for  emergency  use.  The  test 
valve  shown  connected  to  the  system  under  roof  is  for  the  purpose  of  testing  the  operation  of  the  alarm  valve  and  to  determine  whether  or  not  pull 
water  pressure  is  on  the  entire  system  at  all  times.  Sprinklers  installed  under  trap  in  stage  are  arranged  so  that  they  can  be  shut  off  and  readily 

disconnected  in  order  not  to  interfere  with  the  operation  of  the  trap 


1181 


The 

Gloom 

Chaser 


Life  is  too  short  to  put  in  a cheap  organ  that  does  not 
draw  the  crowds — especially  when  you  can  have  a Barton 
Orchestral  Organ,  a full  house  and  a line  at  the  box  office 
window. 

A Barton  Organ  is  a magnificent  instrument  in  the  hands 
of  any  organist — it  will  follow  every  emotion  of  your 
screen  stories  and  enable  you  to  put  on  effective  musical 
interludes — organ  solo  or  orchestral. 

The  Barton  is  a full  pipe  organ  with  orchestral  instru- 
ments of  great  range  and  variety — the  Barton  exclusive 
divided  manual  makes  possible  hundreds  of  exquisite 
combinations  never  before  obtained.  It  will  delight  your 
steady  patrons  and  bring  back  the  new  ones. 

The  Barton  isn’t  expensive — you  can  own  one  easily. 

The  Barton  special  plan  cares  for  that — write  for  it. 


it9§  a 


KqfttoiV 


©1CMESTML 

«(GAN 


O ) The  Bartola  Musical  Instrument  Company 
^ ^ 313-316  Mailers  Building 

C cago,  Illinois 


The  Barton  Console 
in  the 

Baldwin  Theatre, 
Royal  Oak,  Michigan 
Fred  D.  Beardsley,  Mgr. 


1182 


Motion  Picture  News 


National  Anti-Misframe  League  Forum 


Properties  of  the  Component  Elements 

for  Projection 

Continuation  of  Motion  Picture  Projection  with  Mazda  Lamps 
by  H.  H.  Madgsick  and  C.  E.  Egler,  National  Lamp  Works  of  G.  E.  Co. 

Adjustment  of  Mirrored  Reflector 


With  the  prismatic  condenser  lens,  the 
most  satisfactory  practical  method  of  set- 
ting the  mirror  is  to  close  the  dowser  and 
observe  the  image  of  the  coils  formed  on 
the  fire  shutter  through  a small  hole  in 
the  center  of  the  dowser.  For  the  mirror 
adjustment  it  is  not  important  that  this 
hole  be  exactly  in  the  optical  axis.  With 
the  lamp  operated  at  normal  current,  the 
mirror  may  be  moved  into  a position  where 
an  image  of  the  reflected  coils  will  be 
observed.  The  mirror  is  moved  back  and 
forth  until  this  image  is  of  the  same  size 


Fig.  40 — Filament  Image  Projected 
on  Rotary  Shutter  for  Observation  in 
Adjusting  Lamp 


as  the  image  of  the  filaments.  It  is  then 
slightly  tilted  or  moved  laterally  and  ver- 
tically until  the  image  of  the  reflected  coils 
appears  in  the  spaces  between  the  coils  of 
the  filament  image,  as  shown  in  Fig.  41. 
On  several  of  the  projection  machines  the 
lamp  house  may  be  moved  to  one  side. 
In  this  case,  the  image  of  the  coils  coming 
through  the  dowser  hole  may  be  shown 
greatly  enlarged  against  the  wall  of  the 
projection  room,  making  it  easier  to  ob- 
serve the  position  of  the  reflected  coils. 
It  is  very  important  that  the  two  images 
be  adjusted  to  the  same  size.  It  will 
be  noted  that  the  image  of  the  reflected 
coils  is  inverted  and  reversed ; the 
right  segment  of  the  direct  image 
shows  as  the  left  segment  of  the  reflected 
coils. 

The  most  accurate  method  of  setting 
the  mirror  is  to  reduce  the  lamp  current, 
open  the  dowser  and  fire  shutter,  and  to 


observe  the  images  of  the  coils  on  a black 
card  held  in  front  of  the  objective  lens  or 
on  the  blade  of  the  rotary  shutter  if  the 
coil  images  happen  to  be  focused  upon  it. 
Its  application  is  limited  since  a well  de- 
fined image  is  not  formed  outside  the  pro- 
jector head  where  the  card  can  be  held,  or 
in  the  plane  of  the  rotary  shutter,  except 
with  certain  lens  combinations. 

Where  plano-convex  condensers  are 
used,  the  mirror  adjustment  using  the  pin- 
hole in  the  dowser  should  be  supple- 
mented when  adjustment  must  be  made 
while  the  theater  is  in  use,  by  observing 
the  meshing  of  the  filament  and  reflected 
coil  reflections  on  the  surface  of  the  rear 
condenser  element.  The  best  results  with 
plano-convex  condenser  equipment  are, 
however,  obtained  by  observing  the  uni- 
fomity  of  illumination  and  color  on  the 
screen.  One  of  the  limitations  of  such 
condensers  is  the  need  for  this  procedure, 
which  is  usually  impracticable. 

Where  an  accurate  mirror  adjustment 
is  neglected  and  the  image  of  the  reflected 
coils  is  superimposed  on  that  of  the  coils 
themselves,  materially  reduced  and  uneven 
screen  illumination  results.  The  uneven- 
ness of  screen  illumination  is  less  marked 
with  the  prismatic  condenser. 

The  mechanism  of  a motion  picture  pro- 
jector always  causes  some  vibration,  hence 
all  clamping  screws  must  be  kept  tightened 
to  preserve  the  alignment  of  the  optical 
elements.  The  adjustments  should  be 
examined  from  time  to 
time,  and  in  case  a lamp 
is  replaced  during  the 
progress  of  the  perform- 
ance, the  adjustment 
should  be  checked  at  the 
first  opportunity. 

The  Complete 
Equipment 

A complete  equipment 
in  which  are  incorporated 
the  most  recent  features  of 
design,  including  the  pris- 
matic condensing  lens,  a 
lamp  setter,  and  other  de- 
sirable features  discussed 
above  is  shown  in  Fig.  42. 

Two  plano-convex  lenses 
are  mounted  on  the  same 
holder  with  the  prismatic 
condenser  in  such  a man- 
ner that  they  can  be  quick- 
ly moved  into  position  for 
slide  projection.  This  is 
accomplished  by  pushing 


the  lamp  housing  to  one  side  on  the  base 
provided ; guides  and  stops  limit  its  move- 
ment to  the  correct  positions  for  motion 
picture  and  slide  projection.  The  am- 
meter is  carried  on  the  housing  in  full  view 
of  the  projectionist  and  the  regulator  is 
mounted  on  the  base  directly  behind  the 
housing.  The  removable  socket  and  lamp 


Fig.  41 — Pinhole  Images  of  Lamp 
Filament  and  Reflected  Coils  on  Fire 
Shutter  for  Observation  in  Setting 
Mirrored  Reflector 

setter  shown  in  Fig.  37  (published  in  pre- 
vious issue)  form  a part  of  this  apparatus. ' 

Such  equipment,  designed  especially  for 
the  Mazda  lamp  and  providing  a conven-  ! 
ient  means  of  making  the  necessary  adjust-  • 
ments,  greatly  simplifies  the  mechanical  1 1 
operations  of  projection,  enables  the  pro- 1 
jectionist  to  devote  close  attention  to  the 
picture  on  the  screen,  and  permits  the  ad- 
vantages of  Mazda  lamp  projection  to  be 
realized  to  the  fullest  extent. 

This  is  the  last  installment  of  this  series  , 
of  articles  on  Mazda  Projection.  The  ma-. 
terial  here  printed  in  the  past  may  be  ob-^ 
tained  from  the  National  Lamp  Works  ini 
the  form  of  a bulletin. 

( Continued  on  page  1184) 


Fig.  42 — Complete  Equipment  for  Adapting  Mazda  Lamps 
to  Standard  Projectors 


1183 


S e p t e m b e r 2 , 1922 


More  Light  for  Less  Money  With  the 
G-E  Incandescent  Lamp  Projector 

Pictures  equalling  the  best  in  the  largest  theatres  can  now  be  obtained 
in  smaller  theatres  without  costly  apparatus. 

The  same  steady  illumination  possible  with  a direct  current  arc  can 
now  be  obtained  with  the  G-E  Incandescent  Lamp  Projector  on 
either  alternating  or  direct  current  at  a great  saving  in  first  cost  and 
at  one-fourth  the  current  consumed  by  the  arc,  taking  into  account 
all  inevitable  losses  by  either  method. 

Maintenance  cost  is  also  low  because  there  is  no  carbon  dust  to  in- 
jure the  mechanism  of  the  projection  machine;  and  the  cost  of  lamp 
renewals  does  not  exceed  the  cost  of  arc  lamp  carbons. 

The  G-E  Incandescent  Lamp  Projector  produces  better  screen  results 
than  any  a.c.  arc  equipment  and  is  the  equal  of  the  d.c.  arc  outfit 
up  to  50  amperes. 

The  simplicity  of  the  Incandescent  Lamp  Projector  (no  adjustments 
during  operation)  and  its  healthfulness  (no  fumes  or  dust)  recommend 
it  to  projectionists  everywhere. 


Send  for  literature  and  price  including  all  necessary  fittings  for 
attachment  to  any  American  made  projection  machine. 


1184 


Motion  Picture  News 


N.  A.  M.  L.  FORUM 


( Continued  from  page  1182) 

Dear  Sir: 

Please  publish  this  in  the  Motion  Picture 
News  advising  correspondents  or  publishers  of 
my  correct  address. 

To  the  Forum  of  the  league,  dear  member 
of  the  N.  A.  M.  L.,  I wish  to  inform  you  of  my 
change  of  address,  188  East  Eighth  street,  for- 
merly 181  East  Sixth  street,  Oswego,  N.  Y. 

Please  be  advised  that  I haven't  given  up 
writing  for  the  Forum.  The  last  of  my  write 
up  was  to  get  every  one  of  the  members  to- 
ward the  changing  of  the  name  in  which  J.  Stull 
suggested  first,  I was  the  second  one  to  favox 
his  suggestion,  in  which  his  suggestion  looked 
more  distinguished  to  me  than  N.  A.  M.  L. 

It  is,  I know  it ! And  so  do  you ! If  you  will 
set  yourself  down  to  a pen  or  a typewriter  and 
write  in  for  it?  Then  with  all  probabilities  we 
can  get  it  through.  It  won’t  be  if  you  don’t 
act.  There  were  only  a mighty  few  in  sug- 
gesting it.  With  all  that  there  are  in  the  league. 
So  let’s  hear  more  of  you  in  favor  of  this. 

I am  closing  here  and  thanking  you,  I am, 
Very  sincerely, 

G.  E.  Boardway,  No.  1273, 
Oswego,  N.  Y. 


Gentlemen : 

I am  enclosing  herewith  25  cents  for  which 
please  send  me  a bronze  N.  A.  M.  L.  button.  My 
number  is  1071. 

We  have  just  installed  a pair  of  Motiograph 
De  Luxe  projectors  at  the  Majestic  theatre 
where  I am  employed,  and  I hope  to  send  you  a 
picture  of  same  in  the  near  future. 

Trusting  to  receive  this  button  by  return  mail, 
I remain,  Very  truly  yours, 

Albert  T.  Wesener, 

1726  N.  11th  St. 

Sheboygan,  Wis. 


Dear  Sirs: 

Have  been  a member  of  this  league  for  over  a 
year  as  you  will  see  by  my  registration  number 
and  I am  sure  interested  in  the  work  the  league 
is  doing  for  the  betterment  of  projection.  I 
have  only  received  one  set  of  films  which  were 
inspected  by  a member  of  the  league,  but  they 
were  sure  in  good  condition. 

Have  been  operating  at  the  Liberty  theatre  for 
almost  six  years  with  two  Powers  6As  and  have 
so  far  had  very  good  projection. 

I would  like  very  much  if  you  would  send  me 
some  more  labels  as  I have  been  out  of  them 


Who  Can  Answer  These  ? 

Here’s  a real  live  letter  from  one  of 
our  members. 

Motion  Picture  News, 

New  York  City. 

Attention  P.  M.  Abbott 
Dear  Sir: 

I’ve  been  following  the  series  of  arti- 
cles on  Mazda  lamp  projection  that  have 
appeared  in  the  past  issues  of  the  NEWS 
and  wish  to  tell  you  that  the  series  has 
been  a real  education  in  itself.  There 
are  many  interesting  things  explained 
of  which  I previously  knew  little. 

There  are  a few  questions  I’d  like  to 
ask  as  I am  a user  of  Mazda  lamps: 

(1)  What  causes  the  glass  globe  of 
the  lamp  to  bulge  out  in  a spot  once  in 
awhile? 

(2)  How  about  using  the  hole  in  the 
dowser,  for  centering  the  condenser  and 
lamp  filament? 

(3)  When  do  you  think  the  crystal 
beaded  screen  can  be  used  to  advantage? 

(4)  I’ve  read  that  large  screens  are 
not  good  to  use,  how  do  you  figure  that 
out? 

The  fellows  that  send  in  their  letters 
don’t  seem  to  ask  many  questions.  How 
about  it,  Brothers?  When  you  ask  a 
question  and  somebody  answers  it,  we 
all  learn  something. 

I'd  like  to  have  the  fellows  give  their 
opinions  on  my  list  of  questions  and 
start  some  real  live  dope  along  for  our 
columns.  I’m  out  to  give  real  service 
to  my  manager  and  learn  my  business 
from  A to  Z.  Who’s  with  me  on  start- 
ing some  real  live  discussion? 

Yours  for  good  projection, 

RALPH  HARRINGTON, 

70  Westover  Rd.,  Caldwell,  N.  J. 

The  Editor  could  give  his  answers  to 
these  questions  but  would  rather  hear 
from  some  of  the  brothers  who  have 
their  own  ideas  on  these  matters.  Who’s 
going  to  give  Brother  Harrington  the 
best  list  of  answers? 

There  is  no  doubt  but  what  Harring- 
ton is  right  on  the  usefulness  of  discus- 
sion in  these  columns.  Ask  some  real 
questions  (no  one  knows  it  all)  and  get 
some  real  answers.  Editor. 


for  some  months.  I am  very  much  interested  in 
the  N.  A.  M.  L.  section  of  the  News  which  I 
read  every  issue. 

Yours  for  better  projection, 

Archie  Goss, 
Liberty  Theatre, 
Brigham  City,  Utah. 

Brother  Goss  has,  by  this  time,  received  his 
new  supply  of  labels. — Editor. 


.JtlllllllllllllllllllllinUIIIIIIIIIIJIIIIIIIIIIIIIIIIIIIIIIIIIMIIItllltlflllllllllllllllllllllllllllillllliiiliiiin  ,,  t ' ' iillllllilHIlill'MM* 

Let  your  ideas  help  some 
one  else 

Tiiiiiiiiiiiiiiuiiiiiiii  iiiiiiiiiiiiiiiinmiiiiiiiiiiiiiiiiiiiiiiiniimiiiiiiiii  t.niiiiiijiim  m 

Dear  Sirs : 

Please  find  enclosed  my  application  to  join  the 
N.  A.  M.  L.  I’m  now  stationed  at  Great  Falls, 
S.  C.  I have  been  reading  the  Motion  Picture 
News  for  some  little  time  and  haven’t  seen  any- 
thing in  it  from  this  neck  of  the  woods  or  rather 
‘whole  South  Carolina.  We  have  a very  up  to 
date  projection  room,  equipped  with  two  of  the 
very  latest  Powers’  machines,  enough  for  any 
projectionist  to  be  proud  of  and  it  is  at  any  time 
open  for  any  projectionist  to  look  it  over.  There 
is  one  thing  I can  kick  against  and  that  is  bad 
films  as  I’m  not  yet  a member  of  the  league.  I 
can  truthfully  say  that  films  have  been  going 
away  in  better  condition  than  they  came. 

Hoping  to  hear  from  you  and  other  projec- 
tionists soon  regarding  the  N.  A.  M.  L. ; any 
information  will  be  appreciated. 

Very  truly  yours, 
Harvey  King, 

Box  113, 

Great  Falls,  S.  C. 

Dear  Sir : 

As  I did  not  know  the  address  to  send  my 
application  in  to  become  a member  of  the  Na- 
tional Anti-Misframe  League,  I am  sending  my 
application  to  you.  If  it  is  not  correct  you  will 
find  an  extra  stamp.  Kindly  forward  it  to  cor- 
rect address.  Thanking  you  for  the  trouble. 

V ery  truly  yours, 

F.  J.  Ballon, 

St.  Anne,  111. 

Gentlemen : 

Enclosed  find  money  order  for  25  cents  for 
button,  also  for  membership  card.  I joined  sev- 
eral years  ago.  My  number  is  197.  I lost  my 
original  card  some  time  ago.  So  if  possible,  1 
would  like  to  have  another  re-issued  to  me. 

Respectfully  yours, 

Emmett  P.  Barber, 

Box  502, 

San  Antonio,  Texas. 


Dear  Editor : 

Please  find  enclosed  application  blank  for 
membership  in  the  N.  A.  M.  L.  Also  25  cents  in 
stamps  for  N.  A.  M.  L.  button. 

Very  truly  yours, 

Steward  D.  Moore, 
Princess  Theatre, 
Rensselaer,  Ind. 


Blank  for  New  League  Members 


Member’s  Name  

Home  Address  

Theatre  

Name  and  Address  of  Theatre  Manager 


NATIONAL  ANTI-MISFRAME  LEAGUE  PLEDGE 

/ 1 S a motion  picture  projectionist  who  has  the  interest 
of  his  profession  at  heart  and  is  willing  to  assist  in 
eliminating  some  of  the  evils  practised  in  the  projection- 
room , I promise  that  I will  to  the  best  of  my  ability  return 
films  to  the  exchange  in  reasonably  good  condition,  accord- 
ing to  conditions  of  film  when  received.  Furthermore,  1 
will  when  it  becomes  necessary  remedy  misframes,  bad 
patches,  etc.,  that  may  be  in  the  film  which  I receive  and 
in  this  zvay  co-operate  with  my  brother  projectionists  and 
give  greater  pleasure  to  those  who  make  up  the  motion 
picture  audience  by  shozving  films  that  are  free  from  such 
defects.  I also  promise  that  I will  not  make  punch  marks 
in  film,  and  when  film  is  received  by  me,  with  punch  holes, 
I will  notify  the  exchange  to  that  effect  so  that  they  may 
use  their  efforts  to  correct  this  evil. 


September  2,  1922 


1185 


FRONT  • PLATE 

SET  SCREW 
CLAMPS  SPLIT  COLLAR 

ADAPTOR  RING 


□ 


NEW  FRONT  PLATE  AND 
LENS  MOUNT  FOR 

POWER’S  PROJECTORS 

Has  a rack  and  pinion  adjustment  with  double  focusing  knobs  so  that  the  lens  may  be  easily  focused 
from  either  side  of  the  projector.  The  front  plate  is  a solid  casting  which  provides  a rigid  support  for 
the  lens  mount.  A thumb  screw  securely  locks  the  lens  mount  after  the  picture  has  been  brought  into 
accurate  focus. 

The  mount  proper  consists  of  a split  collar  which  is  securely  clamped  by  means  of  a set  screw,  thus 
holding  the  lens  firmly  in  position.  Adaptor  rings  can  be  supplied  to  hold  any  projection  lens  of  stand- 
ard diameter,  and  lenses  may  be  changed  without  difficulty  or  delay. 


LENS 


THUMB  SCREW 
S LENS  MOUNT 

U BLE 

G KN0B5 


POWER’S  NEW  FRONT  PLATE  AND  LENS  MOUNT 

CAN  BE  ATTACHED  WITHOUT  DIFFICULTY 
TO  ANY  MODEL  OF 

POWER’S  PROJECTORS 


S3* 


NICHOLAS  POWER  COMPANY 


1186 


Motion  Picture  News 


S< 


Shows  Continue  in  Old  Theatre;  Con- 
struct New  One  on  Same  Site 


The  McVicker’s  theatre,  Chicago,  now  being 
erected  by  Jones,  Linick  & Schaefer,  will  be 
given  over  exclusively  to  motion  pictures,  ac- 


The  original  McVicker’s  theatre,  Chicago, 
photographed,  in  1858 

cording  to  the  important  announcement  com- 
ing from  the  office  of  Aaron  J.  Tones. 

McVicker’s  theatre  has  housed  Marcus  Loew 
brand  of  vaudeville  for  the  past  eight  years, 
but  with  the  razing  of  the  old  structure  and 
the  rising  of  the  two  million  dollar  house  on 
the  site,  vaudeville  has  passed  out. 

“ We  have  performed  a unique  feat  of  engi- 
neering,” said  Aaron  J.  Jones,  in  speaking  of 
the  new  theatre.  “ While  the  house  was  still 
in  operation,  we  began  work  on  the  new  foun- 
dation. That  was  as  long  ago  as  December 
1st.  Bit  by  bit  we  removed  the  old  foundation 
from  beneath  the  building,  inserted  our  new 


brick  and  stone,  sunk  our  caissons  and  put  in 
our  steel.  In  fact  the  proscenium  arch  of  the 
new  building,  and  everything  back  of  the  stage 
line,  including  plumbing  and  tile  flooring  in 
dressing  rooms,  was  completed  before  the  the- 
atre closed  its  season  on  May  1st.  With  the 
opening  of  our  new  theatre  on  September  15th, 
we  will  have  broken  all  records  by  completing 
our  rebuilding  process  in  less  than  eighteen 
weeks  from  the  time  the  doors  of  the  old  house 
closed.  I am  leaving  for  New  York  next 
Tuesday  to  arrange  all  the  details  for  the  New 


Second  McVicker’s  theatre  to  occupy  the  old 
site  which  was  the  home  of  legitimate  drama 
and  later  vaudeznlle 


McVicker’s  theatre.  We  will  play  the  very 
biggest  first  run  motion  pictures  obtainable, 
with  unique  and  stupendous  presentations,  and 
with  synchronization  by  an  orchestra  of  forty 
pieces,  much  on  the  order  of  the  Capitol  and 
Strand  theatres  in  New  York.  Money  will  be 
no  object  in  preparing  our  entertainment.  I 
am  going  to  gather  about  me  the  finest  artists, 
stage  directors,  conductors  and  assistants  that 
it  is  possible  to  secure.” 


Million  Dollar  Niagara 
Falls  Theatre  Opens 

With  Senator  James  Walker,  Hope  Hamp- 
ton, Jules  Brulator,  Lew  Cody  and  other 
luminaries  of  the  film  world  in  attendance,  the 
beautiful  new  $1,000,000  Strand  theater  in 
Niagara  Falls  has  its  opening  Saturday  evening, 
August  26.  Miss  Hampton’s  new  picture,  ‘‘The 
Light  in  the  Dark,”  in  which  is  incorporated 
a reel  of  new  Eastman  color  process,  is  the 
feature. 

The  Strand,  which  was  built  by  a company, 
headed  by  A.  C.  Hayman,  has  a seating  capacity 
of  2,200,  and  is  one  of  the  finest  equipped  as 
well  as  lavishly  decorated  theatres  in  the  country 
The  interior  murals  by  Raephael  Beck,  all  sym- 
bolic of  Niagara  Falls  legend,  are  real  gems.. 


Architects  drawing  of  the  new  McVickeCs 
theatre  a fitting  monument  for  this  historical 
site 


Why  Take  the  Chance 
Another  Day 


Will  Save  You  From 

FILM  FIRE 


“0/ 

Jr 


THE  CO.,  752  S.  Wabash  Ave.,  Chicago, 

or  Southern  Address,  701  Throckmorton  St.,  Ft.  Worth. 
Mail  particulars. 

Name  

Address  


Positive 


Foolproof 


Economical 


Guaranteed 


Patented 


THE  VALLEN  AUTOMATIC 
CURTAIN  MACHINE 


Noiseless 


E.  J.  Vallen  Electrical  Co. 

85  So.  Canal  St.  Akron,  Ohio 


Theatre  Managers  Know 


That  the  curtain  and  draperies  of  the  house  exercise 
a mighty  influence  on  box  office  receipts. 

Harmony  of  design,  consideration  of  colors,  and  ap- 
propriate materials  decide  whether  a house  is  elegant 
or  tawdry. 

Our  long  experience  and  individual  study  of  each 
theatre  enable  us  to  make  draperies  pay  for  themselves 
plus  a profit. 

Architects,  owners  and  managers  are  invited  to  get 
our  ideas — and  we  manufacture  especially  good  equip- 
ment, too. 


Haller  & Haller 


Terminal  Building  Columbus,  Ohio 


1187 


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IESTINGHOUSE' 
ELECTRIC  . 


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- T ' 


Distributors  of  Westinghouse  Motion  Picture  Motor  Generator  Equipment 


New  York  City — Howells  Cine  Equipment  Co.. 
729-7th  Ave. 

Boston,  Mass. — Exhibitors  Supply  Co..  49  Church 
Street. 

Philadelphia,  Pa. — Williams,  Brown  & Earle  Co., 
918  Chestnut  St. 

Buffalo,  N.  Y. — Becker  Theatre  Supply  Co., 
184  Franklin  St. 


Pittsburgh,  Pa. — The  S.  & S.  Film  & Supply  Co.. 
Forbes  St. 

Denver,  Col. — The  Denver  Theatre  Supply  Co. 
Omaha,  Neb. — Cole  Theatre  Supply  Co. 

Kansas  City,  Mo. — Cole  Theatre  Supply  Co. 
Dallas,  Texas — Lucas  Theatre  Supply  Co. 

Los  Angeles,  Cal. — Pacific  Amusement  Supply 
Co. 


San  Francisco,  Cal. — Theatre  Equipment  Supply 
Co.,  134  Golden  Gate  Ave. 

Portland,  Ore.  — Service  Film  & Supply  Co., 
78  W.  Park  St. 

Seattle,  Wash. — The  Theatre  Equipment  Co. 
WESTINGHOUSE  ELECTRIC  & MANUFACTURING  COMPANY 
East  Pittsburgh,  Pa. 

Sales  Offices  in  All  Principal  American  Cities 


MOTION  PICTURE 


(he  Motor  Generator 


Ballast  Rheostat 


Type  A /u 


Panel 


1188 


Motion  Picture  News  ’ 


New  Owners  Make  Exten- 
sive Improvements 

The  Gralyn  theatre  in  Gouverneur.  N.  Y.,  has 
been  sold  to  James  and  Harry  Papayanakos, 
former  owners  of  the  Olympic,  Palace  and 
Antique  in  Watertown.  Extensive  improve- 
ments will  be  made  and  a large  orchestra  will 
be  installed.  Harry  Papayanakos  will  be  resi- 
dent manager  and  T.  Claire  Carpenter,  former 
owner  and  now  manager,  will  be  associated  with 
him. — Taylor. 

Mo tio graph  Projectors  In- 
stalled in  State- Lake  House 

The  installation  of  two  of  the  newest  model 
Motiograph  de  Luxe  projectors  has  been  com- 
pleted at  the  State-Lake  theatre,  Chicago,  one 
of  the  finest  and  most  popular  theatres  in  the 
United  States,  Projection  problems  offered  by 
this  house  are  very  difficult  and  the  splendid  pic- 
ture being  thrown  by  the  new  machine  is  very 
gratifying  to  both  the  house  management  and 
Amusement  Supply  Company  officials  who  made 


Theatres  and  Studios  for 
Transatlantic  Boats 

The  Orient  Steam  Navigation  Com- 
pany, a British  firm,  successor  to  the 
Old  P.  & O.  Steamers,  famous  for  over 
fifty  years  with  tourists,  has  announced 
the  equipment  of  their  newer  boats  with 
motion  picture  auditoriums,  up-to-date 
projectors,  and  with  camera  material  for 
taking  motion  pictures  aboard  ship. 

A similar  suggestion  was  made  at  the 
Picture  Theatre  convention  here  last 
spring,  by  Secretary  of  the  Navy  Denby, 
now  returning  from  Japan,  China  and 
the  Philippines,  for  use  by  American 
S.  B.  ships. — (Knappen.) 


S.  M.  P.  E.  Fall  Convention 
October  9th  to  12th 

The  fall  convention  of  the  Society  of 
Motion  Picture  Engineers  has  been  offi- 
cially set  for  Oct.  9th  to  12th,  the  con- 
vention to  be  held  at  the  Powers  Hotel, 
Rochester,  N.  Y.  From  all  indications 
the  selection  of  papers  to  be  presented 
at  this  meeting  will  prove  of  great  value 
for  the  advancement  of  this  industry. 
Papers  treating  of  Laboratories,  Studios, 
Projection  and  Theatre  Equipment  are 
among  those  listed. 


the  installation.  The  throw  is  148  feet  and  the 
angle  of  projection  24%.  The  new  blue  enamel 
machines  are  equipped  with  the  new  Motio- 
graph 125  Amp.  lamp  and  lamphouse.  Other 
important  Motiograph  installations  in  the 
Chicago  loop  district  are  now  under  way. 

New  Theatre  Opens  with 
Dime  Admission 

The  New  Jewel  theatre,  Poplar  Bluff,  Mo., 
was  opened  to  the  public  on  August  15.  This 
amusement  house  seats  600  persons  and  is  one 
of  the  finest  in  that  section  of  the  country. 
Henry  Turner,  owner  of  the  Jewel,  has  an- 
nounced a general  admission  price  of  10  cents. 
He  was  in  St.  Louis  arranging  programs  for 
his  new  house — Barrett. 

Truxton  Theatre  Changes 
Hands 

Oscar  Stein  has  puchased  the  Truxton  the- 
atre, Washington,  D.  C.,  and  Truxton  Theatre 
Corporation  from  Sidney  Lust  of  the  Super- 
Film  Attractions  and  has  spent  several  thou- 
sand dollars  in  renovating  the  house. — Knappen. 


New  Corporation  Formed 

Clarksburg,  West  Virginia,  is  to  have  a new  - 
theatre;  the  Fairmont  Theatre  Company  of 
444  West  Pike  Street,  being  recently  capitalized 
and  incorporated  as  a $50,000  concern.  Among 
the  incorporators  are : Claude  Robins,  Philip  P. 
Steptoe,  Louis  A.  Johnson,  Leslie  P.  Canfield, 
and  Charles  C.  Robb. — Farley. 


Building  House  of  1 ,200 
Capacity  for  $40,000 

B.  F.  McKeller  is  building  a theatre  in  Green- 
wood, S.  C.,  that  will  have  a seating  capacity ! 
of  twelve  hundred  on  two  floors  at  an  ap- 
proximate cost  of  $40,000.  Work  on  the  theatre 
has  been  progressing  for  some  time  and  it  is 
hoped  to  have  it  open  in  about  two  months. — 
Stellings. 


Reel  on  “How  To  Make  Radio” 

Standard  Film  Service  of  Cleveland  is 
putting  out  a single  reel  made  by  Rus- 
sell Productions,  Inc.,  called  “HOW  TO 
MAKE  A RADIO  FOR  60c.”  Every 
effort  is  being  made  to  use  this  reel  as  a 
booster  for  fall  business.  Standard  Film 
is  putting  out  a booklet  which  contains 
the  subtitles  in  the  reel,  and  which  will 
assist  the  novice  in  following  out  the  di- 
rections indicated  on  the  screen.  Con- 
tests will  be  held  in  neighborhoods,  the 
best  radio  made  according  to  the  direc- 
tions of  the  picture  to  get  a complete 
standard  radio  equipment  as  first  prize. 

“ How  to  Make  a Radio  for  60c.”  is 
being  booked  only  in  conjunction  with 
the  first  chapter  of  the  serial  “ Cap’n 
Kidd”  (Loeb). 


FOR  BETTER  MUSIC 

THE  FOTOPLAYER 

THE  AMERICAN  PHOTO  PLAYER  CO. 

1600  BROADWAY  64  E.  JACKSON  BOULEVARD  109  GOLDEN  GATE  AVENUE 

NEW  YORK  CITY  CHICAGO,  ILL.  S^N  FRANCISCO,  CAL. 


Small  jobs  and  releases  receive  the 
same  careful  and  personal 
attention.  They  are 

PRINTS 

EMPIRE  LABORATORIES,  Inc. 

'Want  IS  723  7th  Ave.,  N.  Y.  City 


No.  734  six  Flowering  Plants  including  pots  in  a box.  per  box 
$3.60 ; smaller  size  No.  733,  twelve  plants  to  a box.  complete  $5.00. 

Write  for  ILLUSTRATED  CATALOGUE  No.  7 mailed  FREE 
FOR  THE  ASKING 

FRANK  NETSCHERT.  INC. 

61  Barclay  Street  New  York,  N.  Y. 


Theatre  and  Exchange  Mailing  List  Service 

We  rent  lists  of  or  address  contemplated  ot 
existing  theatres,  exchanges,  state  rights  own- 
ers, publicity  mediums  and  producers,  selected 
as  to  territory,  class,  etc.  Twenty  thousand 
changes  were  recorded  in  our  list  last  year.  Its 
use  means  a saving  of  from  20  to  50%  in  post- 
age, etc. 

MOTION  PICTURE  DIRECTOR?  CO. 

244  West  42nd  St.  fhont,  Brj/tnt  Slit  Nsw  York 
Addreaaing  Printing 


September  2 , 1922 


1189 


American 


Qjn  Americas  ^oremotf  Hieatres 


THE  public-wise  manager  knows  that  an 
audience  comfortably  seated  is  half 
won.  He  "knows,  too,  that  with  the 
other  elements  of  attraction  more  or  less 
evenly  balanced,  the  more  comfortable  seats  of 
one  theatre  will  easily  swing  the  decision  of 
“ where  to  go  ” in  its  favor.  Seating  that  was 
tolerated  five  and  ten  years  ago  is  endured 


under  protest  now  or  altogether  avoided. 

Our  Theatre  Engineering  Seating  Depart- 
ment will  be  glad  to  consult  with  any  theatre 
owner  or  manager  on  new  installations  or 
renewal  of  old.  We  can  show  you  without 
obligation  how  your  theatre  can  “ cheat  old 
age  ” and  revive  its  youth  for  further  years  of 
service. 


iBnttican  Crating  Qrapnji 


NEW  YORK 
113  W.  Fortieth  St. 


CHICAGO 
10  E.  Jackson  Blvd. 


PHILADELPHIA 
705,  250  South  Broad  St. 


BOSTON 
77-D  Canal  St. 


1190 


Motion  Picture  News 


usiness 
fe  rings 


Experienced  and  highly  capable  organist  desires 
location.  Fine  library,  cue  carefully,  dependable,  de- 
voted to  work.  Organist,  31  A'a.  Building,  Richmond, 
Va. 


WE  buy  used  portable  suitcase  and  professional 
moving  picture  machines.  Highest  prices  paid.  What 
have  you  for  sale?  Monarch  Theatre  Supply  Co., 
724  So.  Wabash  Avenue,  Chicago,  111. 


FOR  SALE — CLASSY  LIGHT  FIXTFRES — Elec- 
tric, hang  from  ceiling,  32-inch  composition  bowl; 
easily  converted  into  combination  direct  and  indirect 
illumination;  rich  bronze  finish;  fine  condition;  photo- 
graph submitted.  $22.50  each.  A.  L.  Hayes,  Galva, 
111. 


Tor  5-10  W.tnd 
25-40  W.  Umpi 


Hoods 


rOR  SIGNS.  STAGE 
OR  CANOPY  LIGHTS 

They  Cover  the  Bulb  and  Show 
Brilliant  Lasting  Colors 
Have  Every  Advantage — Save 
Your  Dollars  in  Lamp  Renew- 
als, No  Bothersome  Dipping 
Eatily  Put  On  or  Taken  Off 
■DETNOIiDC 

M IUCTWIC  COWFAWY 


2622  W.  CONGRESS  ST. 


CHICAGO,  ILL 


ERTEL  PROFESSIONAL  MOTION 
PICTURE  CAMERA 


BASS  CAMERA  COMPANY 

111  N.  Dearborn  Street  Chicago 


A complete  equipment  of 
camera  and  tripod  ready 
to  use,  price  $150.00. 
Dozens  of  other  bargains 
in  the  new  Bass  Book  of 
Cinema  Apparatus.  Send 
for  your  copy. 


Making  the  Theatre  Fireproof 

( Continued  from  page  1179) 
this  room  should  be  equipped  with 
sprinklers. 

Experience  with  theatres  has  shown  that 
practically  all  fires  -which  do  any  serious 
damage  occur  outside  of  the  auditorium 
itself  and  a system  of  sprinklers  installed 
in  the  portions  above  mentioned  gives 
practically  complete  protection  from  the 
standpoint  of  fire  loss  as  well  as  safety  to 
life.  There  have  been  no  serious  fires  in 
such  properties  where  the  Sprinkler  Sys- 
tem wTas  in  service. 

Liberal  allowances  in  rates  are  made  by 
the  insurance  companies  for  theatres  and 
motion  picture  houses  equipped  with 
sprinklers  as  above  mentioned,  but  there 
is  no  uniform  percentage  of  rate  reduc- 
tion. Judging  from  the  protection 
afforded,  a reduction  of  at  least  fifty  per 
cent,  would  seem  to  be  warranted  but 
each  case  -would  have  to  be  taken  up  as 
a special  problem  and  insurance  com- 
panies will  name  rates  for  this  protec- 
tion. It  should  be  borne  in  mind  that 
in  most  cases  a considerable  percentage  of 
the  rate  without  sprinklers  may  be  due  to 
surrounding  buildings,  that  is,  exposure 
conditions,  and  the  reduction  in  rate  due 
to  sprinklers  would  depend  largely  on 
that  portion  of  the  rate  which  is  not  re- 
lated to  exposure. 

Automatic  Sprinklers  is  the  one  class 
of  protection  which  can  be  applied  to  all 
types  of  theatres  and  motion  picture 
houses  regardless  of  construction.  Such  a 
system  will  make  even  a flimsy  wooden 
building  relatively  safe  both  from  a stand- 
point of  fire  and  life. 

The  big  truth  to  learn  is  that  Auto- 
matic Sprinklers  can  be  successfully  ap- 
plied to  any  theatre  and  that  their  appli- 
cation will  render  comparatively  old  struc- 
tures safe  from  the  standpoint  of  both 
property  and  life. 


House  Open  During  Repairs 

The  Fairyland  theatre  arranged  an  unusual 
method  by  which  repairs  were  made  to  the  house 
and  at  the  same  time  not  closing  down  entirely. 
The  first  three  days  of  each  week  during  August 
the  theatre  was  closed,  with  performances  on 
as  usual  during  the  latter  half  of  the  week. — 
Gibson. 


H. 

ROBINS  BURROUGHS 

M.  AM.  SOC.  C.  E. 

CONSULTING  ENGINEER 

Designing 

THEATRE  SPECIALIST 

Checking 

Supervision 

Structural 

Inspection 

Examinations 

70  EAST  45th  STREET 

and  Reports 

NEW  YORK 

PERFECT  LABORATORY  RESULTS 

Are  Impossible  Without 

CORCORAN’S  DEVELOPING  TANKS 

A.  J.  CORCORAN,  Inc. 

753  Jersey  Avenue  Jersey  City,  N.  J. 


THE  NEW 
BOOKING 
GUIDE  WILL 
BE  ISSUED 
OCT.  1st. 


'MIMUSA' 

Gold  Fibre  Screens 


Make  possible  a kind  of  pic- 
ture that  can  be  obtained 
in  no  other  way. 

There's  a tone  and  a class 
that  is  particularly  satis- 
fying to  your  photoplay 
patrons  and  brings  them 
back  for  more. 

Send  for  literature  and  samples. 

minusa  cine  SCREEN  CO. 

ST.  LOUIS.  MO. 

^orld  s Largest  Producers^ 
Jdotion  PictureScreens. 


THE  NEWMAN 

TICKET 


CHOPPER 


PATENTED 

M u t i 1 a tes 
each  and 
every  ticket. 
Guaran- 
teed fully 
against  clog- 
ging. 

Used  by  all 
of  the  finest 
C h i c a g o 
houses. 

The  price 
has  just  been 
reduced. 


W rite  for 
Catalog  “ N." 


NEWMAN  MANUFACTURING  CO. 

418  Elm  Street  CINCINNATI,  OHIO 

Branch — 68  W.  Washington  St.  Chicago,  I1L 


Mailing  Lists 

MOVING  PICTURE  AND 
LEGITIMATE  THEATRES 

22166  Moving  Picture  by  States,  per  M.  (5.00 

1219  Film  Exchanges,  for  List 7.59 

196  Manufacturers  and  Studios 3.50 

419  Machins  and  Supply  Dealers.  ..  . 4.00 

3674  Legitimate  Theatres  U.  S.  and 


Canada 25.00 

810  Vaudeville  Theatres 7.50 

A.  F.  WILLIAMS 

166  W.  Adams  Street  Chicago 


MOVING  PICTURE  MACHINES 

COMPLETE  EQUIPMENTS 
SUPPLIES  OF  ALL  KINDS 
Exhibitors’  Bast  Friend 
CUT  RATE  PRICES 

MONARCH  THEATRE  SUPPLY  CO. 
228  Union  Avonuo  Momenta,  Tonn. 

724  South  Wabash  Asa.  Chicago,  III. 


September  2 , 1922 


1191 


men  and  Eprjij\rrj[  i_n_  the  film  centres 

With  “News”  Correspondents 

/ T EM  S OF  THE  EXCHANGES  A N D~  T HE  A T R EE 


OKLAHOMA 

CITY 

• — — — — — — — — — 

Lilly  & Wheeler  of  Commerce,  Texas, 
have  bought  both  houses  of  Barnes  and 
I Hunter  at  Sulphur  Springs.  Texas.  The 
l!  Buford,  one  of  the  houses,  will  be  closed 
temporarily,  but  is  expected  to  reopen 
i some  time  next  month. 

The  Amus-U  theatre  at  Cordell,  Okla., 
■is  made  quite  a hit  when  it  gave  the  people 
l!  of  that  place  complete  election  returns 
, by  radio  in  conjunction  with  the  regular 
i night  performance.  The  theatre  charged 

5 only  the  usual  admission  prices  and  after 
I the  show  everyone  was  admitted  free  to 
H get  the  returns. 

Jack  Schaefer,  chief  in  Hodkinson’s 
J Dallas,  Texas,  office,  has  returned  after  a 
I;  trip  to  the  home  office  in  New  York  City. 


I R.  I.  Payne,  assistant  manager  of  the 
Dallas,  Texas,  branch  of  the  Consolidated 
j Film  and  Supply  Co.,  is  vacationing  in 
Galveston,  Texas. 


H.  J.  Bailey,  branch  manager  for  Vita- 
i;  graph  at  Dallas,  Texas,  has  resigned  and 
I.  gone  to  New  York  to  live.  He  was  suc- 
j ceeded  by  J.  E.  Huey  of  Dallas,  as  branch 
ij  manager. 


Jack  Corbett,  for  a long  time  with 
i Southern  Enterprises  at  Dallas,  Texas, 
; has  been  transferred  to  Atlanta,  Ga.  He 
j is  succeeded  as  branch  manager  at  Dallas 
'•  by  Rockey  Newton  who  was  formerly 
r assistant  to  Mr.  Corbett. 


W.  F.  Lange  has  purchased  the  Queen 
theatre  at  Nordheirn,  Texas,  from  H.  F. 
i Heldt. 


The  Oasis  theatre  was  opened  at  Abi- 
lene, Texas,  August  10.  E.  G.  Langley, 
R.  E.  Brookshire  and  E.  A.  Holmes  are 
the  owners. 


WASHINGTON, 
D.  C. 


Saturday,  August  19,  the  Pathe  people 
1 gave  a screening  in  their  Washington 
' projection  room  of  No.  67  Pathe  Weekly, 
showing  the  Tank  Corps  at  Camp  Meade, 
a picture  taken  by  one  of  Tommy  Balt- 
zell’s  camera  men.  In  the  same  reel,  we 
saw  the  scenes  of  Tommy  Baltzell’s  de- 
parture on  the  international  air  flyer  from 
\ New  York  for  Rio  de  Janeiro,  Brazil. 


The  Capitol  theatre  at  Charleston,  W. 
Va.,  is  to  be  the  scene  of  the  annual 
memorial  services  for  the  dead  of  the 
80th  (Blue  Ridge)  division,  to  be  held  at 
the  third  annual  reunion  at  Charleston  of 
the  Division’s  Veteran  Association. 


The  mothers  of  the  Phenix  City, 
Georgia,  Parent-Teachers’  Association 
gave  performances  of  D.  W.  Griffith’s 
“ Way  Down  East,”  the  lion’s  share  of 
the  receipts  being  turned  over  to  them 
by  the  Phenix,  the  town  picture  house. 
Starting  last  Friday,  the  film  was  to  be 
shown  afternoon  and  evening  and  the  last 
performance  on  Saturday  night,  August 
19.  Proceeds  will  go  towards  the  school 
sanitation  scheme. 


Commencing  Sunday,  September  3,  the 
Strand,  under  the  management  of  Mr. 
Sparrow,  has  announced  the  better  1922- 
| 23  Loew  Vaudeville-Strand  theatre  fea- 
ture pictures.  Mid-summer  renovation, 
new  hangings,  and  change  in  entrance 
1 and  exit  lobbies,  are  to  greet  the  early 
fall  patronage.  One  change  will  make 
the  main  entrance  face  the  intersection 
of  9th  and  D streets,  thus  bringing  the 
present  entrance  into  harmony  with  the 
exit  foyer  on  D street.  A new  steel  and 
glass  marquee  is  to  feature  this  new  lime- 
stone office  building  front.  Over  the 
' lobby  will  be  a new  electric  sign  facing 
■ down  to  the  avenue.  All  these  changes 
have  been  made  gradually. 


The  Columbia  theatre  started  its 
morning  showings  to  orphans  last  week 
when  some  fifty  youngsters  were  guests 
of  Manager  Beattus  of  Loew’s  and  the 
Washington  Times.  The  Washington 
Bus  line  motored  the  little  ones  down, 
and  Mr.  Brownley,  a local  candy  man, 
presented  candy,  through  Miss  Hiser,  who 
sings  the  solo,  Forget-Me-Not,  composed 
by  Director  Ernst  Lutz  especially  for  the 
Metro  film  of  that  name,  now  showing 
at  the  Palace. 


CLEVELAND 


The  Stillman  theatre  opened  last  week 
with  big  feature  productions  for  long 
runs.  Prices  have  come  down.  They  are 
65  cents  for  evenings,  Sundays  and  holi- 
days, and  40  cents  for  matinees  as  against 
last  year’s  prices  of  75  cents  and  50  cents. 


Reade’s  Hippodrome  opens  this  week, 
thus  adding  another  home  of  feature 
photoplays.  The  Hippodrome  formerly 
showed  Keith  vaudeville.  Walter  Reade 
of  New  York  leased  the  house  when  the 
Keith  lease  expired.  In  addition  to  eight 
numbers  of  vaudeville,  the  Hippodrome, 
under  the  new  management  will  show  big 
features  and  a complete  picture  show. 
The  opening  production  is  “ Orphans  of 
the  Storm,”  the  first  release  of  this  fea- 
ture at  popular  prices. 


CANADA 


The  LaPlaza  theatre,  Toronto,  Ontario, 
has  long  been  looked  upon  as  a neighbor- 
hood institution  because  of  special  fea- 
tures which  have  been  presented  in  con- 
junction with  pictures.  The  theatre  has 
carried  out  this  idea  still  further  by  of- 
fering radio  concerts  at  evening  perform- 
ances. Community  singing  is  also  being 
conducted. 


R.  L.  Gregory  has  sold  his  theatre,  the 
“ Wonderland,”  at  Acton,  Ontario,  to  Mr. 
Silverthorn  and  has  arranged  to  build 
a new  moving  picture  theatre  at  Bramp- 
ton, Ontario. 


The  Opera  House  at  Bathurst,  N.  B., 
which  was  burned  last  spring,  is  being 
rebuilt  and  will  be  opened  in  September. 
The  original  theatre  was  built  only  two 
years  ago  for  the  presentation  of  pictures. 


The  Bijou  theatre,  St.  Stephen,  N.  B., 
which  was  destroyed  by  fire  last  spring, 
has  been  rebuilt  and  will  reopen  shortly. 
While  building  operations  were  under 
way,  the  local  curling  rink  was  utilized 
as  a moving  picture  theatre.  This  rink 
was  the  first  picture  house  in  St.  Stephen, 
by  the  way,  having  been  used  for  this 
purpose  12  years  ago. 

The  Gem  theatre,  Fredericton,  N.  S., 
is  nearing  completion  and  is  to  be  opened 
as  a moving  picture  house  by  F.  G. 
Spencer  of  St.  John,  N.  B.,  who  con- 
trols theatres  in  St.  John,  Fredericton, 
Woodstock,  Windsor,  Amherst  and  other 
centers  of  the  Maritime  Provinces. 


Herman  Kobold,  the  new  owner  of  the 
Dominion  theatre,  Winnipeg,  Manitoba, 
has  'installed  himself  as  the  manager  of 
the  house  with  Walter  Dolman,  a well- 
known  Winnipeg  organist,  as  musical  di- 
rector. Improvements  costing  $10,000 
were  recently  made  in  the  Dominion, 
which  is  one  of  the  oldest  houses  in 
Winnipeg. 


INDIANAPOLIS 


Great  dramas  in  the  Bible  some  day 
will  be  put  in  motion  pictures  and  wide- 
spread good  result,  declared  William 
Jennings  Bryan  in  a talk  in  Cadle  Taber- 
nacle on  Sunday,  August  13. 


Date  for  reopening  of  Loew’s  State  has 
not  been  announced.  Emil  Seidel,  direc- 


tor of  Loew’s  State  orchestra  before  the 
house  was  closed  early  in  July,  was  in- 
structed to  hire  musicians  a week  ago 
but  since  received  cancellation  of  the 
order  from  New  Y'ork.  He  will  become 
director  of  the  orchestra  at  the  Park, 
where  Shubert  vaudeville  starts  Labor 
Day. 


BALTIMORE 


The  Parkside  theatre,  which  has  been 
closed  for  several  months,  reopened  last 
week  with  a policy  of  three  or  four  pic- 
tures a week.  The  Parkside  is  a neigh- 
borhood playhouse  of  some  250  capacity. 


The  Southern  Moving  Picture  Corpora- 
tion has  been  incorporated  at  College 
Park,  Md.,  to  deal  in  motion  picture 
cameras  and  supplies.  Stock  totaling 
$100,000,  with  a par  value  of  $100  a 
share,  is  authorized.  Warren  E.  Claflin, 
Frederick  O.  Petrie  and  Eloise  P.  Claflin 
are  the  incorporators. 


Arrangements  have  been  made  for  a 
receiver’s  sale  of  the  entire  stock  of  sup- 
plies of  Palmore  and  Homand,  Inc.,  of 
this  city,  recently  declared  bankrupt  by 
the  Circuit  Court.  The  property  con- 
sists of  equipment  of  a film  exchange  of 
some  proportions,  and  includes  a number 
of  features  and  short  subjects  released  on 
a State  Rights  basis. 


William  E.  Stumpf,  secretary  of  the 
Exhibitors’  League  of  Maryland  and 
house  manager  of  the  Garden  theatre,  is 
at  Hebrew  Hospital  recuperating  from 
£n  operation.  He  will  return  to  work  in 
a fortnight. 


ATLANTA 


The  Better  Films  Committee  Of  At- 
lanta met  last  Thursday  at  their  regular 
monthly  meeting  in  the  private  dining 
room  of  the  Atlanta  Chamber  of  Com- 
merce and  Mrs.  B.  M.  Boykin,  president 
of  the  committee,  outlined  plans  already 
formulated  for  the  Better  Films  Week 
to  be  held  in  Atlanta  beginning  Septem- 
ber 18. 


S.  Y.  Freeman,  vice-president  of  South- 
ern Enterprises,  Inc.,  is  in  New  York  on 
a business  trip. 


An  attempt  was  made  last  Tuesday 
night  to  rob  the- safe  of  the  Southern 
Enterprises,  Inc.,  located  in  the  Howard 
Theatre  Building,  Atlanta.  The  intruder 
had  succeeded  in  clipping  one  bolt  from 
the  safe  and  had  removed  the  hinges  when 
the  approach  of  the  night  watchman 
frightened  him  away.  There  was  $1,000 
in  the  safe  at  the  time.  An  employee 
is  suspected  of  the  attempted  robbery. 


ST.  LOUIS 


“ Monte  Cristo  ” will  be  the  opening 
attraction  of  the  William  Fox  Liberty 
theatre  for  the  1922-23  season.  It  starts 
on  September  2.  Harry  Greenman,  man- 
ager of  the  Liberty,  returned  from  New 
York  Thursday,  August  17,  to  arrange 
for  the  opening. 


The  audience  at  a recent  showing  of 
“ The  Scoffer  ” in  the  Piasa  Chautauqua 
Moving  Picture  theatre  by  a 9 to  1 vote 
decided  in  favor  of  continuing  the  film 
when  some  of  those  present  protested  to 
Edwin  Johnson,  manager  of  the  theatre, 
that  certain  sub-titles  in  the  film  made 
too  lightly  of  religion.  Johnson  decided 
that  everyone  present  should  determine 
whether  the  picture  should  be  taken  off. 
About  90  per  cent  of  those  present  voted 
to  continue  the  show. 


Joe  Mogler,  president  of  the  St.  Louis 
Motion  Picture  Exhibitors’ _ League,  has 
been  re-elected  to  membership  on  the  Re- 


publican Missouri  State  Committee.  He 
has  held  the  honor  two  terms. 


The  Monmouth,  111.,  Ministerial  Alli- 
ance is  threatening  that  city  with  a Blue 
Law  drive.  At  a recent  meeting  the  or- 
ganization adopted  resolutions  condemn- 
ing Sunday  baseball  and  similar  amuse- 
ments. The  sky  pilots  charged  that  all 
such  Sabbath  practices  of  the  individual 
are  painful  to  the  Christian  conscience 
of  the  community  and  prevent  the  high- 
est moral  development. 


Fannie  LIurst,  well  known  moving  pic- 
ture -scenario  writer,  was  the  guest  of 
St.  Louis  relatives  recently.  She  plans 
a trip  to  Russia  to  study  social  condi- 
tions as  material  for  several  contemplated 
magazine  articles  and  moving  picture 
scenarios. 


The  continuation  of  the  coal  strike  in 
Illinois  has  the  managers  of  St.  Louis 
motion  picture  houses  alarmed  regarding 
their  winter’s  supply  of  fuel.  Usually 
they  stocked  up  in  August,  but  there  is 
hardly  a house  in  town  with  more  than 
a shovelful  of  coal  in  the  supply  bins. 


The  New  Grand  Central.  West  End 
Lyric,  Lyric  Skydome  and  Capitol  thea- 
tres controlled  by  Skouras  Brothers  and 
the  Missouri  theatre,  the  Famous  Players 
Missouri  Corporation  first  run  house,  paid 
their  respects  to'  the  St.  Louis  Browns 
the  week  of  August  19  by  showing  special 
moving  pictures  of  the  St.  Louis  Ameri- 
can League  club  in  action.  Skouras 
Brothers  supplemented  their  film  with 
pictures  of  Brown  stars  of  former  years, 
including  members  of  the  famed  Four 
Time  Pennant  Winners  of  1885-86-87-88. 
The  Browns  are  threatening  to  win  a 
pennant  for  St.  Louis. 


The  Opera  House,  O’Fallon,  111.,  has 
been  purchased  by  Sam  Taylor  from  H. 
P.  Schwarz.  The  price  paid  was  not 
made  known.  Taylor  takes  charge  Sep- 
tember 1.  The  house  seats  400. 


NEW  ORLEANS 


The  New  Orleans  Association  of  Com- 
merce wants  the  industry  to  tidy  up  their 
internationalism,  and  change  their  atti- 
tude of  showing  up  in  their  productions 
every  foreigner  as  “a  boob,”  accord- 
ing to  a series  of  resolutions  recently 
adopted  by  the  association’s  foreign  trade 
bureau.  The  commerce  association  mem- 
bers exhibited  great  anxiety  over  what 
they  described  as  the  “ impossibility  of 
a motion  picture  presenting  a Mexican  in 
any  other  light  than  that  he  is  a villain.” 


The  difficulties  between  the  New  Or- 
leans Fire  Board  and  the  motion  picture 
theatres  of  that  city  concerning  com- 
plaints by  the  board  that  the  houses  are 
not  adequately  protected  against  fire  haz- 
ards has  culminated  in  a proposition  by 
the  board  to  the  effect  that  each  theatre 
maintain,  at  its  own  expense,  of  course, 
a uniformed  city  fireman,  at  its  doors 
during  the  entire  business  hours.  To  this 
proposition  and  the  considerable  addi- 
tional expense  it  entails  the  picture  in- 
terests, through  the  Amusement  Division 
of  the  New  Orleans  Association  of  Com- 
merce, have  promptly,  emphatically  and 
unequivocally  sounded  the  voice  of  op- 
position. 

“ The  theatres  of  New  Orleans  are  ade- 
quately equipped  with  exits,”  declared  J. 
Eugene  Pearce,  chairman  of  the  amuse- 
ment division.  “ A fatality  from  panic 
would  be  virtually  impossible  and  in  case 
of  fire  any  theatre  could  be  emptied  be- 
fore the  blaze  would  gain  headway.  Li- 
cense fees  for  theatres  here  are  so  high 
in  comparison  with  other  communities 
that  it  would  be  unfair  to  impose  this 
additional  expense  on  theatres,  when  such 
a burden  is  not  placed  on  factories,  de- 
partment stores,  dance  halls  and  any 
other  place  where  large  crowds  of  people 
habitually  congregate.” 

No  definite  action  has  as  yet  been  taken 
by  the  citv  authorities  with  respect  to 
the  opposition  voiced  by  the  exhibitors. 


1192 


Motion  Picture  News 


J'llIIlllllllllllllll 


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illllllllllllPS 


FEATURE  RELEASE  CHART 


Productions  are  Listed  Alphabetically  and  by  Months  in  which  Released  in  order  that  the  Exhibitor  may 
have  a short-cut  toward  such  information  as  he  may  need.  Short  subject  and  comedy  releases,  as  well  as 
information  on  pictures  that  are  coming  will  be  found  on  succeeding  pages.  (5.  R.  indicates  State  Right 
release.) 


1 Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  March  g 


Hnillllllll 


llllll!llllllll)l 


lllilliilll 


MARCH 

Feature  Star  Distributed  By  Length 

Back  to  Yellow  Jacket. . Stewart-Kirkham  .Arrow-S.  R.  * reels.. 

Belle  of  Alaska Special  Cast Amer.  Releasing.  ....5  reels. . 

Blase  Away Big  Boy  William* . Herbst-Lorenxo-S.  R.5  reels.. 

Bluebeard.  Jr Special  Cast Amer.  Releasing 5 reels.. 

Bobbed  Hair Wanda  Hawley. .. -Paramount  5 reels.  . 

Boy  Craxy Doris  May Film  Book.  Offices.. 5 reels.. 

Come  On  Oyer Colleen  Moore. ..  .Goldwyn  5 reels. . 

Cradle  Buster.  The Glenn  Hunter Amer.  Releasing 6 reels.. 

Dangerous  Little  Demon.Marie  Prevost Universal  . . ._ 5 reels. . 

Daring  Danger Special  Cast Amer.  Releasing * reels. . 

Desert  Bridegroom,  A.. Jack  Hoxie Arrow-S.  R S reels., 

Desert’s  Crucible Jack  Hoxie Arrow-S.  R. 5 reels., 

Don’t  Doubt  Your  Wlis.Leah  Baird Assoc.  Exhib * reels.. 

Extra,  Extra Walker-Murphy  ...Fox  5 reels.. 

Fair  Lady  Special  Cast United  Artists  7 reels.. 

Fool’s  Paradise Special  Cast Paramount  8 reels.  . 

Forever  Special  Cast Paramount  7 reels. 

Glass  Houses Viola  Dana Metro  5 reels. 

Gypsy  Passion .Special  Cast Vitagraph  Creels.. 

Her  Husband's  Trade-  _ , . 

m.rV  Gloria  Swanson'. . .Paramount  5 reels. 

I Can  Explain Gareth  Hughes.  ...Metro S reels. 

Iron  to  Gold Dustin  Farnum...Fox  4 reels.. 

Island  Wive* Corinne  Griffith. . .Vitagraph  5 reels., 

Isle  of  Zorda Special  Cast. Pathe  B reels.. 

Ian  of  the  Big  Snows.  .Special  Cast Amer.  Releasing 5 reels.. 

Lady  Qodiva Special  Cast Assoc.  Exhib 6 reels.. 

Love's  Masquerade Conway  Tearle. ..  .Selznick  .... . 5 reels.. 

Lying  Truth Special  Cast Amer.  Releasing J reels. 

Man  to  Man  Harry  Carey  Universal  J „reel? 

Mistress  of  the  World... Special  Cast Paramount  ........ .20  reeU. 

Night  Riders,  The Special  Cast. Second  Nat.-S.  R..... 

Pardon  My  Nerve ~has.  Jones Fox  5 reels. 

Price  of  Youth,  The.... Neva  Gerber Arrow-S.  R.  S reels. 

Question  of  Honor.  A... Anita  Stewart  First  National 6 reels.. 

Ragged  Heiress 8hirley  Mason Fox  ...... S reels.. 

Rounding  Up  of  the  Law. Big  Boy  Williams. Aywon-S.  R. S reels.. 

Sheik’s  Wife,  The Special  Cast Vitagraph  6 reels. 

Stage  Romance,  A William  Farnum... Fox  7 reels. 

Tracked  to  Earth Frank  Mayo. Universal  5 reels. 

rravelin’  On William  8.  Hart..  .Paramount  5 reels. 

Vermillion  Pencil,  Th*..8essue  Hayakawa..Film  Book.  Offices.. 5 reels. 

Watch  Him  Step Richard  Talmadge.  .Goldstone-S.  R -5  reels. 

Wild  Honey  Priscilla  Dean Universal  (reels., 

Wise  Eid.  The Gladys  Walton Universal  5 reel*. 

Woman’s  Side  . .Kath’rine  M’D’nald.First  National 6 reels. 

Woman,  Wake  Florence  Vidor...  .Amoc.  Exhib • reels- 

World’s  Champion,  Tha. Wallace  Reid Paramount  5 reels. 

Yankee  Doodle.  Jr Special  Cast Burnside-S.  R 5 reels. 


Reviewed 


..Apr.  29 
..Apr.  1 
..May  20 
..Apr.  1 
..Mar.  11 
..Mar.  25 
..May  10 
. .Mar.  18 
..July  22 


.Mar.  25 
. Mar.  18 
.May  27 
.Dec.  24 
.Oct.  29 
• Feb.  25 
.Apr.  8 


..Mar.  4 
..Feb.  25 
. Mar.  25 
. Apr.  1 
.Mar.  25 
■June  24 
.Mar.  25 
.Apr.  22 
..Apr.  29 
Feb.  11 
.Mar.  18 
.Apr.  29 
..Mar.  4 


.Mar.  25 
.Mar.  25 


.Mar.  18 

• Feb.  25 
..Feb.  25 
..Mar.  4 
.Mar.  18 
.May  13 
.Mar.  11 
..Mar.  4 
..Apr.  29 
..Mar.  4 
..Mar.  11 
..Mar  15 


l 


APRIL 


Feature 
Angsl  of  Crooked  Strutt, 


Star 


Distributed  By 


Length  Reviewed 


■nf*l 

The 


e Alice  Calhoun Vitagraph  5 reels. 

Arabian  Love John  Gilbert Fox  * reels. 

Bear  Cat,  The Hoot  Oibeon Universal  5 raala. 


Blonde  Vampire.  The. . . .Ucia  Mooers Wid  Gunning 5 reels. . 

Bootleggers  The Special  Caat Wid  Gunning 5 reels.. 

B^der  ScoVts.  Bert  Hall State  Rights 5 reels.. 


'.Special  Caat. Paramount  5 reels. 

Ann  Little Arrow-S.  R 5 reels. 


Bought  and  Paid  For 

Chain  Lightning 

Channing  of  the  North-  _ , . . , 

wcst  Eugene  O Brie*. . . Selxmck  5 reels.. 

Cradle.  The Ethel  Clayton Paramount  I reds. 

Crimton  Challenge,  The. Dorothy  Dalton. ..  .Paramount  .. frees.. 

Destiny’s  Isle Special  Csst Amer.  Releasing 6 reels.. 

Devil’s  Pawn.  Ths Pola  Negri Paramount  5 reels.. 

Elope  If  You  Must Eileen  Percy Fox 5 reels.. 

Pace  Between,  The Bert  Lytell Metro (rees.. 

Pascination  Mae  Murray Metro  6 reels.. 

False  Fronts Special  Cast. Amer.  Releasing 6 reel*. 

Find  the  Woman Special  Cast Paramount  6 reels., 

First  Woman.  The Mildred  Harris. ...  Film  Book  Offices  — ( reels. 

Free  Air  Special  Cast Hodkinson  5 reels. 

Gas,  Oil.  Water Charles  Ray First  National. ...  .^  .5  reels. 

Give  Me  My  Son Pauline  Brunius . . , . Geo.  Hamilton-S.  R 6 reels. 

Qood  Provider.  The Special  Cast. Paramount  ..... ....« i reels. . 

Greater  Duty,  The Special  Cast East  Coast  Prod.-S.R5  reels. 

Green  Temptation,  Tke..Bttty  Compson Paramount  ........ .6  reels. 

Heart  of  a Texan,  The.  .Neal  Hart Wm.  Stemer-S.  R...5  reels. 

Heart  Specialist,  The. ...Mary  Miles  Minter.  Paramount  . . .. J reels. 

Hidden  Woman,  The ....  Special  Cast Amer.  Releasing 5 reels. 

the  Infidel K.  MacDonald First  National. ...... 6 reels. 

In  Self  Defense Special  Cast G.  H.  Hamilton-S.  R..6  reels. 

Is  Matrimony  a Fsilure?Special  Csst Paramount  5 reels. 

Kisses Alice  Lake Metro 8 reels., 

Ladies’  Man,  A Bull  Montana Metro  ree!s' 

Lariat  Thrower,  The W.  M.  3mith-8.  R...5  reals. 

Lonesome  Corners Special  Csst Playgoers  ( Pathe)  ...  5 reel* . 

Love  Slave,  The Lucy  Lorraine Russell  Clark-S.  R.  ..6  reels. 

Lure  of  Gold ,...Neal  Hart Wm.  Steiner-S.  R...5  reels. 

Madness  of  Love,  The.  . Special  Cast Wid  Gunning 5 reels. 

Man  From  Downing  ...  . , 

Street  The  Earle  Williams Vitagraph  I reels. 

Man  Under  Cover.  The.  .Herbert  Rawlinaon . U niversal  5 reels. 

Man’s  Law  and  God’s. . .Special  Cast Amer.  Releasing 5 reels. 

Money  to  Burn William  Russell  ...Fox  3 reels. 


..Apr.  29 
..Apr.  15 
.Apr.  8 

. .June  24 
. .Apr.  22 
..Apr.  21 
. . Mar.  25 


. May  6 
..Apr.  1 

• Apr.  21 

• Aug.  19 
.May  20 
.Apr.  1 
.Mar.  25 
. May  6 
..Mar.  11 

• Apr.  29 
..Apr.  29 
..Apr.  15 

.Apr.  15 
..Mar.  4 
.Apr.  21 
..Aug.  26 
. Apr.  1 


.Apr.  8 


. .Apr.  22 
. .May  13 
. Apr.  22 
. Mar.  25 


. . .July  29 


. .Apr.  22 


Feature  Star  Distributed  By  L< 

My  Old  Kentucky  Home.Special  Cast Amer.  Releasing  ...6 

Pasteboard  Crown,  A. ..  .Special  Cast Playgoers  (Pathe)...  6 

Queen  of  the  Turf Special  Cast Film  Book.  Offices.. 5 

Reckless  Youth E.  Hammerstein.  ...Selznick 5 

Reported  Missing  Owen  Moore Selznick 6 

Shackles  of  Gold Wm.  Farnum  Fox 7 

Silas  Marner  Special  Cast Asso.  Exhib 6 

Silent  Vow,  The Wm.  Duncan Vitagraph  5 

Bisters  Special  Cast Amer,  Releasing 7 

Sleepwalker,  The Constance  Binney.  .Paramount  5 

Smiling  Jim Franklyn  Farnum.  .Goldstone-S.  R 5 

So  This  Is  Arizona Special  Cast W.  M.  Smith-S.  R...5 

Soul  of  a Woman Jane  Novak Assoc.  Photoplays ...  5 

Spanish  Jade,  The Special  Cast Paramount  6 

Sunshine  Harbor Margaret  Beecher. . Playgoers  (Pathe)...  6 

Table  Top  Ranch Neal  Hart Wm.  Steiner-S.  R..  .5 

Three  Buckaroos,  The.  ..Special  Cast Amer.  Releasing 5 

Through  a Glass  WindowMay  McAvoy Paramount  5 

Too  Much  Business Special  Cast Vitagraph  7 

Trail's  End W.  M.  Smith 5 

Truthful  Liar,  The Wanda  Hawley ...  .Paramount  5 

Two  Orphans Foreign  Cast Russell  Clark-S.  R...6 

Up  and  Going Tom  Mix Fox  5 

West  of  the  Pecos Neal  Hart Wm.  Steiner-S.  R...5 

When  Knights  Wers 

Bold  Special  Cast. G.  H.  Hamilton-S.  R.5 

Why  Not  Marry? Margery  Wilson. . .Nat.  Exchanges-S.  R. 

Without  Fear Pearl  White Fox  6 

Woman’s  Woman Special  Cast. Rus.  Clark  Syn.-S.  R.5 

Wonderful  Wife,  A Miss  DuPont Universal  5 

Worldly  Madonna,  The..C.  Kimball  Young. Equity — S.  R 6 

Your  Best  Friend Vera  Gordon Warner  Bros. — S.  R.  .5 


ength  Reviewed 
reels. .. . May  S 
reels. ..  .June  3 
reels. . . . May  10 
reels. . . - Apr.  15 
reels. . . .Apr.  22 
reels. . . .May  27 
reels. ..  .June  3 
reels.  ...Apr.  II 

reels. Apr.  22 

reels.  . . .Apr.  25 
reels.  . - Aug.  26 
reels . . . Aug.  19 

reels 

reels. . . .May  13 
reels.  . . . Aug.  26 

reels 

reels. . ..Aug.  12 
reels. . . .Apr.  15 
reels. . . .Apr.  15 

reels 

reels. . ..Apr.  29 

reels 

reels. . ..Apr.  8 
reels 

reels 

reels. . . .Apr.  29 

reels 

reels. . ..Apr.  29 
reels. ...  May  13 
reels. . ..Apr.  15 


MAY 


...Apr.  15 
..  .Apr.  15 
...July  8 
...Apr.  22 


Feature  Star  Distributed  By  Length 

Angel  Citixens Franklyn  Farnum... W.  M.  Smith  Prod.  5 reels.. 

Bachelor  Daddy,  Ths.. .Thomas  Meighan.  . Paramount  5 reels. . 

Beauty  Shop,  The Raymond  HitchcockParamount  Steels.. 

Beauty’s  Worth Marion  Davies Paramount  6 reels.. 

Beyond  the  Rocks. .....  Qloria  Swanson. ...  Paramount  6 reels.. 

Brenda’s  Heritage Special  Cast Second  National 5 reels.. 

Broken  Silence,  The....Zena  Keefe Arrow-S.  R 6 reels.. 

Crossroads  of  New  York. Special  Cast  First  National (reels.. 

Deuce  of  Spades Charles  Ray First  National 6 reels.. 

Dollar  Devils  Special  Cast Wid  Gunning 5 reels. 

Don’t  Write  Letters ....  Gareth  Hughes. ...  Metro  6 reels. 

Evidence  E.  Hammerstein. ..  .Selznick 5 reels.. 

Fighting  Streak,  The.... Tom  Mix Fox 5 reels.. 

Fools  First Special  Cast First  National 5 reels.. 

Gay  and  Devilish Doris  May Film  Book.  Offices.  .6  reels. . 

Glory  of  Clementine,  Ths.Pauline  Frederick.  .Film  Book.  Offices.  .5  reels. . 

Gray  Dawn,  The Special  Cast Hodkinson  6 reels. 

Great  Alone,  The Monroe  Salisbury. . .Amer.  Releasing....  (reels. 

Hate  Alice  Lake Metro  6 reels. 

Head  Over  Heels Mabel  Normand. ..  .Goldwyn  5 reels. 

His  Wife’s  Husband Betty  Blythe Amer.  Releasing 5 reels.. 

impulse  Neva  Gerber Arrow-S.  R 5 reels. 

Kissed  Marie  Prevost Universal  5 reels.  . 

Man  From  Beyond,  The.Houdini  Houdini  Pictures 

— S.  R 5 reels. 

Man  From  Hell’s  River. Irving  Cummings.  .Irving  Lesser-S.  R...5  reels. 

Man  From  Home,  The.. Special  Cast Paramount  6 reels. 

Man  Who  Married  His 

Own  Wife.  The Frank  Mayo Universal  .5  reels. 

Marshall  of  Moneymint, 

The  Jack  Hoxie Arrow-S.  R 

Me  and  My  Gal Special  Cast Amer.  Releasing 5 reels. 

Men  of  Zanxtbar . Wm.  Russell Fox  6 reels. 

Missing  Husbands Special  Cast Metro 5 reels. 

Mohican’u  Daughter,  Tku-Special  Cast Amer.  Releasing 5 reels. 

North  of  the  Rio  Grand*. Holt-Dsniels Paramount  ( reels. 

Ordeal  The  Agnes  Ayres Paramount  (reels. 

Prisoner  of  Zends,  Ths. Special  Csst Metro....... (reels. 

Primitive  Lover,  The  ...C.  Talmadge First  National 6 reels. 

Real  Adventure,  The. ...  Florence  Vidor Assoc.  Exhib 6 reels. 

Referee,  The  Conway  Tearle  ...  .Selznick  5 reels. 

Restless  Souls Earle  Williams Vitagraph  5 reels. 

Ridin’  Wild  Roy  Stewart Irving  Lesser-S.  R.  ..5  reels. 

Second  Hand  Rose Gladys  Walton Universal  5 reels. 

Seeing**  Believing Viola  Dana Metro  6 reels. 

Sheik  of  Araby,  The '1.  B.  Warner Film  Book.  Offices..  6 reels. 

;onny  R.  Barthelmess  ....First  National  7 reels. 

Step  On  It Hoot  Gibson Universal  5 reels. 

Strange  Idols Dustin  Farnum Fox 5 reels. 

Tracks Special  Cast Playgoers  (Pathe)... 5 reels. 

Trail  of  Hate,  The Big  Boy  Williams.  .Lorenzo-S.  R 5 reels. 

Trap  The  Lon  Chaney Universal  6 reels. 

Very’  Truly  Yours Shirley  Mason. . . . .Fox  5 reels. 

Virgin’s  Sacrifice.  A .Connne  Griffith Vitagraph  S reels. 

Wall  Flower,  The Colleen  Moore Goldwyn  6 reels. 

Western  Speed Chas.  Jones Pox 5 reels. 

When  Romance  Rides. . .Special  Cast Goldwyn  5 reels. 

Wife  Trap Mia  May Paramount  ( reels. 

Woman  He  Married,  ThsAnita  Stewart First  National ( reel*. 

Yellow  Men  and  Gold.  .Special  Cast Goldwyn  *"*!*• 

Yellow  Stain.  The John  Gilbert Fox 5 reels 


Reviewed 

..Aug.  12 
..May  6 
..May  20 
..Apr.  8 
..May  13 


. May  6 

•June  3 
.May  13 


.May  13 
.June  10 
■ May  13 
•June  3 
.May  27 
.June  10 
. May  6 
. .June  14 
. .May  13 
. .May  13 
.May  27 


May  27 


..Apr.  15 
.Apr.  IS 
. .May  13 


. May  8 


Aug.  26 

.June  10 
• May  27 


■ May  27 
.May  13 
.Msv  t 
May  27 
.May  27 
.May  20 
. May  27 
May  13 
.May  13 
. Apr.  8 
.Aug.  26 
.June  10 
.May  20 
.June  10 
.June  24 
. .June  3 
May  13 
May  28 
May  13 
..Apr.  29 
. .May  13 
Apr.  22 
. May  13 
. Apr.  21 
..Aar.  8 


rr V W v rr w . , «•  • ■ >• 


September  2,  1922 


1193 


JUNE 

Feature  Star  Distributed  By  Length  Be  viewed 

Across  the  Continent. . .Wallace  Reid  Paramount  6 reels.  ...  May  6 

Always  the  Woman Betty  Compson. ..  .Goldwyn  5 reels. . ..July  22 

Barb-Wire  Jack  Hoxie Sunset-S.  R. 5 reel* 

Black  Bag,  The Herbert  Rawlinson. Universal  5 reels. ..  .June  17 

Blue  Blood  Alice  Calhoun Vitagraph  6 reels 

Bring  Him  In Special  Cast  Cbas.  Miller  Prod... 5 reels 

Broken  Shadows  Special  Cast  Second  National-S.  R.5  reels 

Cloudburst  Bombadier  Billy 

Wells  Lee-Bradford-S.  R. . ..5  reels. ..  .July  8 

Daddy’s  Love Special  Cast Roy  H.  Klumb  Prod.®  reels 

Divorce  Coupons Corinne  Griffith. ..  .Vitagraph  5 reels. ..  .July  1 

Don’t  Blame  Your  Chil- 
dren   Special  Cast Wid  Gunning 5 reels. . ..June  10 

Don't  Weaken  Irene  Castle Hodkinson  7 reels 

Eternal  Flame,  The Norma  Taimauge. . .First  National 6 reels 

Eyes  of  the  Mummy ...  .Pola  Negri  Paramount  5 reels. . ..June  10 

Fatal  Marriage,  The. ..  .Reid- Gish Film  Book  Offices...  5 reels. ..  .July  1 

For  Big  Stakes Tom  Mix Fox  5 reels. ..  .July  1 

Forget  Me  Not 3areth  Hughes Burston-S.  R 5 reels 

Girl  in  His  Room,  The.. Alice  Calhoun Vitagraph  S reels....  May  27 

Golden  Dreams Special  Cast Goldwyn  6 reels. ..  .June  17 

Half  Breed,  The Wheeler  Oakman..  .First  National 6 reels.  . ..July  1 

Her  Man Special  Cast  First  National J reels 

Her  Night  of  Nights.  ...Marie  Prevost Universal  5 reels.  ..  .July  1 

Hidden  Light Dolores  Cassinelli. .Arrow  5 reels 

Hurricane’s  Gal Dorothy  Phillips. . .First  National 6 reels.  ..  .Aug.  5 

I Am  the  Law Special  Cast Affil.  Dist.-S.  R 7 reels... .May  27 

John  Smith Eugene  O’Brien. ..  .Selznick 5 reels.  ..  .July  8 

Lights  of  the  Desert. ..  .Shirley  Mason Fox  5 reels. ..  .June  24 

Lost  and  Found Jackie  Coogan First  National 5 reels 

Love  Nest,  The Special  Cast Wid  Gunning S reels. . ..June  3 

Mr.  Barnes  of  New  York-lom  Moore Goldwyn  S reels. . ..Apr.  29 

Mr.  Pirn  Passes  By Special  Cast Sec.  National-S.  R..6  reels 

Mrs.  Dane’s  Confession.  .Special  Cast Wid  Gunning t reels. . ..June  10 

Nanook  of  the  North. ..  .Special  Cast Pathe 6 reels. ..  .June  24 

No  Trespassing Irene  Castle. Hodkinson  7 reels. ..  .Apr.  29 

One-Eighth  Apache Roy  Stewart Arrow-S.  R 5 reels 

Our  Leading  Citizen. . . .Thomas  Meighan..  .Paramount  6 reels.  ..  .June  24 

Out  of  the  Silent  North. Frank  Mayo Universal  5 reels. ..  .June  24 

Over  the  Border Betty  Compson. ..  .Paramount  6 reels. ..  .June  17 

Putting  It  Over Richard  Talmadge.  . Goldstone-S.  R S reels 

Queen  of  the  Moulin 

Rouge,  The -Special  Cast Amer.  Releasing 6 reels. ..  .Aug.  19 

Rough  Shod Charles  Jones Fox  5 reels. June  17 

Serving  Two  Masters. . -Josephine  Earle ....  Lee-Bradford-S.  R...5  reels 

Sherlock  Brown Bert  Lytell -Metro 6 reels. . ..June  10 

Skin  Deep Special  Cast First  National 6 reels 

Son  of  the  Wolf Special  Cast Film  Book.  Offices.. .5  reels. ..  .June  24 

Smudge Charles  Ray First  National 6 reels. . ..July  15 

Texas  Franklyn  Farnum. . Goldstone-S.  R 5 reels 

They  Like  ’Em  Rough..  Viola  Dana Metro 6 reels. . ..June  10 

Trouble  Jackie  Coogan First  National 6 reels. . ..June  3 

Understudy,  The Doris  May Film  Book.  Offices.  ..5  reels. ..  .July  8 

Up  in  the  Air  About 

Mary Lorraine-Moore  ...Asso.  Exhib 5 reels. ..  .July  1 

Way  of  a Man,  The. ...  Josephine  Earle Lee-Bradford-S.  R C reels 

When  the  Devil  Drives.  .Leah  Baird Asso.  Exhib 5 reels.  . . .June  3 

White  Faith  Hope  Hampton. ..  .First  National 5 reels 

White  Hell  Special  Cast Bartlett  Prod.-S.  R..5  reels... .May  27 

Wolf’s  Fang,  The Wilfred  Lytell Producers  Security.  .5  reels 

Woman  Breed,  The Pauline  Frederick.  .Film  Book.  Offices...  6 reels 

Woman  Conquers,  The.  .Kath’rine  M’D’nald. First  National 5 reels 

Woman  of  No  Import- 


ance  

Woman  Who  Walked 
Alone.  The  

.Fay  Compton 

.Dorothy  Dalton. . . 

.Selznick  

Paramount  

. .June  24 
. .June  17 

JULY 

Feature 

Star 

Distributed  By 

Length  Reviewed 

Afraid  to  Fight 

Alias  Julius  Caesar... 
Another  Man’s  Boots. 

.Frank  Mayo 

.Charles  Ray 

.Special  Cast 

Universal  

First  National..  v. 
.Anchor-S.  R 

. 6 reels. 

..July  29 
..Aug.  19 

Bellboy  13 

Black  Orchids  

Borderland  

.Special  Cast 

• Special  Cast 

.Agnes  Ayres 

.First  National 

.Metro 

Paramount  

..Aug.  5 

Colleen  of  the  Pines. . . 

• Jane  Novak 

.Film  Book.  Offices. 

. .5  reels. . 

..July  15 

Domestic  Relations. . . . 
Dust  Flower,  The. .... 

.K.  MacDonald. . . . 

• Helene  Chadwick. 

.First  National 

. Goldwyn  

. .June  24 
..July  15 

For  the  Defense 

Freshie,  The 

.Ethel  Clayton 

.Big  Boy  Williams. 

.Paramount  

.Di  Lorenzo-S.  R. .. 

..May  6 

Greater  Redemption,  The.David  Butler 

Greatest  Truth,  The Special  Cast 

Gun  Shy Franklyn  Farnum. 

.Burston-S.  R 

• Paramount  

. Goldstone-S.  R . . . . 

. .5  reels. . 

. .June  17 

I i Her  Majesty Mollie  King Playgoers  (Pathe).. .5  reels 

! Iron  Heart Pete  Morrison Sanford  Prod.-S.  R.  .6  reels 

! i Ladder  Jinx,  The Special  Cast Vitagraph  C reels. . ..July  12 

i Lights  of  the  Desert,  The.Shirley  Mason Fox  5 reels. . . .June  24 

Loma  Doone Special  Cast First  National 6 reels 

| Love  and  the  Law Special  Cast Arrow-S.  R 6 reels 

f Man  from  Glengarry,  TheSpecial  Cast Ernest  Shipman-S.  R.6  reels... 

t Man  Unconquerable,  Thejack  Holt Paramount  6 reels .July  29 

I Man  Who  Smiled,  The.  .Special  Cast First  National 6 reels 

Married  Flapper,  The... Marie  Prevost Universal  5 reels. . ..Aug.  5 

1 My  Dad.. Johnny  Walker.  ...  Film  Book.  Offices. . .5  reels. . ..July  22 

j Oliver  Twist  Jackie  Coogan Sol  Lesser-S.  R 6 reels 

One  Clear  Call Special  Cast First  National 6 reels. ..  .July  1 

Orphan  of  the  Ghetto, 

'l  The Special  Cast Arista-S.  R 6 reels 

Pawned  Special  Cast First  National 6 reels 

I Red  Hot  Politics Richard  Talmadge.. Goldstone-S.  R S reels 

j .Rose  O’  the  Sea Anita  Stewart First  National 7 reels. . ..Aug.  12 

I Sands  of  Humanity. ..  .Special  Cast Producers  Security.  ..5  reels 

if  Self  Made  Man,  A William  Russell ....  Fox  5 reels. ..  .July  15 

0 Shadow  Eater,  The Richard  Travers. . .Barlett  Prod 5 reels 

!0  South  of  Suva Mary  Miles  Minter. Paramount  5 reels. ..  .June  24 

P;  y-v f sUa  YJ IIIpi  a m A.  A 9 Vi  f r D — 


" Stroke  of  Midnight Victor  Seastrom. ...  Metro  6 reels.  . ..June  17 

Top  o’  the  Morning. ..  .Gladys  Walton Universal  {reels 

j Trimmed  Hoot  Gibson Universal  5 reels. ..  .July  8 

, Trooper  O’Neil Tom  Mix Fox 5 reels. ..  .July  29 

Trouper,  The Gladys  Walton Universal  5 reels. ..  .July  29 

jj  Veiled  Woman,  The Marguerite  Snow. . .Hodkinson  6 reels. ..  .June  24 

|]  Woman  Who  Came  Back, 

II  ' The  Evelyn  Brent Playgoers  (Pathe) ...  6 reels. ..  .July  29 


AUGUST 

Feature  Star  Distributed  By  Length  Reviewed 

Bonded  Woman,  The. ...  Betty  Compson. ..  .Paramount  ...8  reels. . ..Aug.  12 

Dictator,  The .' Wallace  Reid Paramount  5 reals.  ..  .July  15 

Don’t  Shoot Herbert  Rawlinson. Universal  5 reels 

Dusk  to  Dawn Florence  Vidor. ...  Asso.  Exhib 5 reels 

Fast  Mail,  The Charles  Jones. ....  Fox  5 reels. . . .July  15 

Heroes  and  Husbands. ..  K.  MacDonald.  ...  First  National 8 reels 

Honor  First John  Gilbert Fox 5 reels 

If  You  Believe  It,  It’s 

So  ...Thomas  Meighan. ..  Paramount  7 reels. . ..July  22 

In  the  Name  of  the  Law.  Walker-Hall  Film  Book  Offices.  ..6  reels. . ..July  22 

Just  Tony Tom  Mix  Fox  5 reels 

Loaded  Door,  The Marie  Prevost Universal  5 reels 

Loves  of  Pharaoh,  The.. Emil  Jannings Paramount  7 reels. ...  Mar.  4 

Masquerader,  The Guy  Bates  Post. ...  First  National 8 reels. . ..Aug.  12 

Moonshine  Valley William  Farnum...  Fox  5 reels 

New  Teacher,  The Shirley  Mason Fox  5 reels 

Oathbound  Dustin  Farnum. ...  Fox  5 reels.  ...Aug.  5 

Paid  Back Gladvs  Brockwell.  . Universal  .5  reels 

Silver  Wings Mary  Carr Fox  8 reels. ..  .June  3 

Through  the  Storm.  ...  .Stockton- Kimbell  ..Playgoers  (Pathe)...  6 reels 

Top  of  New  York,  The..  May  McAvoy Paramount  ^5  reels. ..  .July  1 

Under  Oath E.  Hammerstein. . .Selznick  5 reels.  ...Aug.  19 

Up  and  At  ’Em Doris  May Film  Book.  Offices.. .5  reels.  ..  .Aug.  19 

When  Husbands  Deceive  Leah  Baird Asso.  Exhib 6 reels 

Young  Diana,  The Marion  Davies Paramount  6 reels.  ..  .July  15 


1 Comedy  Releases 

^iiuiiiiiuiiiiniiiiiiiiiiinntiiiiiiiiiiiiuiiiiiiiniiiiiuiiiiiiiiiiiiiiiiiiiiiiiuuiiiiiiiiiiiuiiiniuiiinniiiniiiiiiMiniirnimnimiiniitmiimiiinimiiiniiimiiniiiiiimiiiiuimmimininmmiiJI 

Feature  Star  Distributed  By  Length  Reviewed 

Accidents  Will  Happen. Neely  Edwards. ...  Universal  1 reel 

All  is  Fair Eddie  Lyons Arrow  2 reels 

All  Wrong Bobby  Dunn Arrow  2 reels 

Amid  the  Pyramids Mutt  & Jeff  C’rtoon.Fox  reel 

Anvil  Chorus,  The Snub  Pollard Pathe  1 reel Apr.  15 

Any  Ice  Today... Mutt  & Jeff  C’rtoon.Fox  y2  reels  

Any  Old  Port Educational 2 reels 

Apartment  Wanted Lee  Moran Universal  2 reels 

Back  Yard,  The Jimmy  Aubrey ....  Vitagraph  2 reels  

Barnstormer,  The. Fox  2 reels  

Bath  Day Sweet  & Queenie.  . Universal  2 reels 

Bed  of  Roses Paul  Parrott Pathe  1 reel 

Blacksmith,  The Buster  Keaton. ..  .First  National  2 reels  

Bow  Wows,  The Snub  Pollard Pathe  1 reel 

Bride-to-Be,  The Paul  Parrott Pathe  1 reel... 

Broker.  The Lupino  Lane Fox  2 reels 

Bucking  Broadway Neal  Burns Educational  .2  reels. ..  .July  8 

Busy  Bees Paul  Parrott Pathe  1 reel 

But  a Butler Arrow-S.  R .2  reels 

Cashier,  The Mutt  & Jeff  C’rtoon.Fox  y2  reel 

Caesar’s  Ghost Roy  Atwell Universal  1 reel 

Cheerful  Credit  Brownie  Universal  2 reels 

Circus  Days Educational  .......  2 reels.  

Clear  Case,  A Mutt  & Jeff  C’rtoon.Fox  X reel  

Cold  Feet Educational  2 reels Apr.  22 

Coming  and  Going Vernon  Dent Folly-Pacific  1 reel  

Cops  Buster  Keaton First  National  2 reels. . ..July  22 

Cured  by  Radio Roy  Atwell Universal  1 reel 

Danger Lige  Conley Iducational  2 reels Apr.  29 

Dark  Horse,  A Universal  2 reels. . . .May  27 

Days  of  Old Snub  Pollard ..Pathe 1 reel May  20 

Do  Me  a Favor., Snub  Pollard Pathe  1 reel..... May  27 

Don’t  Be  Foolish C.  B.  C.-S.  R.....  2 reels 

Duck  In Lloyd  Hamilton. . .Educational  2 reels  

Dumb-Bell,  The .Snub  Pollard Pathe  4 reel.... July  22 

Dynamite  Lloyd  Hamilton.  . .Educational  t reels  

Easy  to  Cop Neely  Edwards Universal 1 reel 

El  Toro Fox  2 reels 

Excuse  Me,  Sheriff .Fox  ...2  reels 

Fair  Enough Dorothy  Devore Educational  2 reels. ..  .Apr.  22 

False  Alarm,  A Educational  2 reels. . .June  1® 

Fat  and  Sassy Vernon  Dent Folly-Pacific  1 reel  

Fire!  Fire! Sanford-S.  R 4 reels 

Fly  Time Roy  Klumb  Prod.-S.R.l  r»*S 

Follow  Me Eddie  Lyons Arrow-S.  R. 2 reels. 

For  Love  of  Money First  National  2 reals  

Fresh  Paint  Arrow-S.  R. a reels 

Fresh  Start,  A.. Educational  2 reels  

Friday  the  13th... ..Paul  Parrott Pathe  J reel. ..  .July  22 

Frozen  North,  The Buster  Keaton. ....  First  National. ..... .2  reels 

Full  of  Pep Snub  Pollard  Pathe  1 reel Apr.  22 

Gasoline  Trail Roy  Klumb  Prod.-S.  R.J  reel 

Gay  Deceiver,  The Roy  Atwell Universal - 1 reel .May  27 

Gee  Whiskers Neely  Edwards Universal  1 reel Apr.  15 

Get  the  Hook Vernon  Dent Folly-Pacific  1 reel  

Getting  Even Mutt  & Jeff  C’rtoon.Fox  y2  reel 

Give  Him  Air Bobby  Dunn Arrow  .2  reels. 

Golfing  Mutt  & Jeff  C’rtoon.Fox  .....y2  reel 

Golf  Insect,  A Roy  Atwell .Universal  1 reel  

Gymnasium  Gym Billy  Bevan First  National 2 reels 

Hale  and  Hearty Snub  Pollard Pathe  X reel 

Hands  Up... Arrow-S.  R 2 reels 

Hands  Up Geo.  Qvey Folly-Pacific  1 reel  

Hello  Mars  Harry  Sweet Universal  ..2  reels  

Hennessy  of  the  MountedGeo.  Ovey Folly-Pacific  .......1  reel  

Henpecked  Lee  Moran ...Universal  2 reels 

Hickory  Hick,  A Bobby  Vernon  ...Educational  2 reels. ..  .May  20 

High  and  Dry Educational  2 reels  

High  Fliers  Neely  Edwards Universal  1 reel 

Highly  Polished Bill  Franey O’Conor-S.  R.  2 reels 

His  Inheritance  Taxi Neely  Edwards Universal  1 reel 

His  Prehistoric  Blunder. Roy  Atwell Universal  1 reel 

His  Wife’s  Son .Fox  2 reels 

Hither  and  Thither Mutt  & Jeff  C’rtoon.  Fox  y reel 

Holding  His  Own Geo.  Ovey Folly-Pacific  1 reel  

Hoot  Mon! Mutt  & Jeff  C’rtoon.Fox  H reel 

Hop,  Skip  and  Jump. ..  .Mutt  & Jeff  C’rtoon.Fox  54  reel 

Horse  Tears Queenie  Universal  2 reels 

Hot  and  Cold Bill  Franey O’Conor-S.  R. 2 reels. 

Hot  Dog Clyde  Cook Fox  2 reels. . ..May  20 

Hot  Off  the  Press Snub  Pollard  Pathe  1 reel Apr.  1 

Hound  of  Tankerville. . . Otis  Harlan Educational  

House  of  1,000  TremblesNeely  Edwards. ...  Universal  1 reel 

Husband  and  Strife ..Arrow-S.  R .2  reels 


1194 


Motion  Picture  News 


In  at  the  Finiih Vernon  Dent Folly-Pacific  1 reel  

Janitor's  Wife,  The Arrow-S.  R.... 2 reels 

Jump  Your  Job Snub  Pollard Pathe  1 reel 

Kid  Love Century  Kids Universal  2 reels 

Kill  the  Nerve Snub  Pollard Pathe  1 reel May  27 

Landlord,  The Fox  2 reels 

Last  Shot,  The Matt  & Jeff  C'rtoon.Fox  Vi  reel 

Late  Hero,  The Geo.  Ovey Folly-Pacific  1 reel 

Late  Lamented,  The Eddie  Boland Pathe  1 reel 

Laughing  Gas Fox  2 reels 

Light  Showers Snab  Pollard Pathe  1 reel 

Little  Rascal,  The Baby  Peggy Universal  I reels 

Loose  Nuts Roy  Atwell Universal  1 reel 

Ma  and  Pa Bevan-June First  National 2 reels 

Man  Haters,  The Eddie  Boland Pathe 2 reels 

Many  Happy  Returns. ..  Eddie  Boland Pathe  1 reel 

Mile  a Minute  Mary ...  .Dorothy  Devore. . .Educational  2 reels. ..  .July  1 

Minute  Man,  The Roy  Atwell  Universal  1 reel 

Modern  Fishing Mutt  & Jeff  C’rtoon.Fox  Yi  reel 

Movie  Mix-Up,  A Roy  Atwell Universal  1 reel 

Movies,  The  Snub  Pollard  Pathe 1 reel 

Mummy’s  Nightmare.. .. Geo.  Ovey Folly-Pacific  1 reel  

Mutts  Brownie  Universal  1 reels  

My  Mistake  Eddie  Lyons  Arrow  t reels  

My  Wife’s  Relations. . ..Buster  Keaton. ..  .First  National  2 reels. . ..Aug.  26 

Mysterious  Stranger Jimmy  Aubrey Vitagraph  2 reels  

Nobody  Home Geo.  Ovey Folly-Pacific  1 reel  

No  Brains Harry  Sweet Universal  2 reels Apr.  29 

No  Brains Bill  Franey O’Conor-S.  R 2 reels 

No  Luck Bobby  Dunn Arrow  t reels 

Now  or  Never Vernon  Dent Folly-Pacific  1 reel  

Oh  Daddy Bevan-June First  National 2 reels 

Off  His  Beat Harry  Sweet Universal  2 reels  

Oh,  Promise  Me Neal  Burns Educational  2 reels  ...Mar.  18 

On  Patrol Billy  Bevan First  National 2 reels 

On  the  Jump Vernon  Dent Folly-Pacific  1 reel  

One  Horse  Town Harry  Sweet Universal  ..2  reels. ..  .Apr.  1 

Our  Gang Snub  Pollard Pathe  1 reel  

Pair  of  Kings,  A Larry  Semon Vitagraph  2 reels.  ...  Aug.  19 

Paniky  Pullman,  A Roy  Atwell  Universal  1 reel  

Papa’s  Night  Out Arrow-S.  R 2 reels 

Pardon  Me Snub  Pollard Pathe  1 reel... Mar.  18 

Pay  Day.. Charles  Chaplin ...  First  National  2 reels. ..  .Apr.  IS 

Peace  in  Pieces Bill  Franey O’Connor-S.  R 2 reels 

Peggy  Behave  Baby  Peggy  Universal  2 reels 

Penny  Reward,  A Educational  2 reels. ..  .May  20 

Piper,  The Fox  2 reels 

Please  Be  Careful Chas.  Doherty Fox  2 reels 

Poor  Boy Lloyd  Hamilton. .. Educational  2 reels. ..  .May  27 

Powder  Romance Roy  Atwell Universal  1 reel  

Punch  the  Clock Snub  Pollard  Pathe  1 reel July  8 

Rag  Doll  Romance,  A Educational  2 reels 

Rainmaker,  The Lloyd  Hamilton. . .Educational  2 reels  

Rapid  Fire Lige  Conley Educational  2 reels. July  1 

Red  Hot  Rivals Lee  Moran Universal  2 reels 

Rented  Trouble Arrow-S.  R Creels 

Rubberneck,  The Lee  Moran Universal  2 reels 

Safe  in  the  Safe Fox  2 reels 

Shaky  Family  Tree,  A..  Neely  Edwards. ..  .Universal  1 reel 

Sheik,  The Pox  2 reels  

Short  Weight Brownie-Fox  Universal  2 reels 

Should  Watchmen  Sleep. Neely  Edwards  ...Universal  1 reel 

Show.  The  Larry  Semon  Vitagranh  2 reels 

Sic  ’Em  Brownie Brownie  Universal  2 reels May  27 

Simply  Shocking Jack  Duffy Universal  1 reel 

Skipper’s  Policy,  The.  ...Dan  Mason Educational  2 reels. ...  May  6 

Sleeping  Sickness Vernon  Dent Folly-Pacific  1 reel  

Sleepyhead.  The Harry  Sweet Universal  2 reels  

Society  Sailors  Neely  Edwards  ....Universal  1 reel  

Some  Baby Snub  Pollard  Pathe 1 reel  

Some  Class Brownie Universal  2 reels 

Special  Delivery A1  St.  John Fox  2 reels.  ..  .July  1 

Speed  ’Em  Up Universal  2 reels. ..  .July  IS 

Spirited  Affair,  A Roy  Atwell Universal  1 reel 

Spooks  Lige  Conley Educational  8 reels 

Stand  Pat Pan]  Parrott Pathe  I reel 

Step  Forward  Ben  Tuinin First  National  2 reels 

Straight  from  the  Farm.Al  St.  John Fox  2 reels  

Strictly  Modern Snub  Pollard  Pathe  1 reel  

Studio  Rube,  The A1  St.  John Fox  I reels 

Such  Is  Life Billy  Bevan First  National 2 reels 

Take  a Tip Sanford-S.  R Creels . . 

Taking  Things  Easy Neely  Edwards  ....Universal  1 reel  

Ten  Seconds  Lee  Moran  Universal  2 reels.  ..  .July  8 

That’s  It Eddie  Lyons Arrow  2 reels 

They’re  Off  Vernon  Dent  Folly-Pacific  1 reel  

Three  Weeks  Off Universal  2 reels June  17 

Throbs  and  Thrills Roy  Klumb  Prod.-S.R.l  reel  

Tin  Foiled Mutt  ft  Jeff  C’rtoon.  Fox  reel 

Tis  the  Bull Bobby  Vernon Educational  2 reels  

Tom’s  First  Flivver Roy  Klumb  Prod.-S.R.l  reel  

Toonerville  Bines  Dan  Mason Educational  2 reels.  ..  .June  10 

Toonerville  Trials Dan  Mason Educational  2 reels 

Torchy  and  Orange 

Blossoms  Johnny  Hines Educational  I reels 

Torchy’s  Hold  Up Johnny  Hines Educational  2 reels. May  0 

Torchy’i  Ghost Johnny  Hines Educational  2 reels  

Torchy  Steps  Out Johnny  Hines Educational  2 reels. ..  .June  10 

’Twas  Ever  Thus viola  Daniel Educational  -....-  2 reels. ..  .Mar.  11 

Two  of  a Kind Harry  Sweet  Universal  2 reels  

Cnfermented  Bricks Neeley  Edwards.  ...Universal  1 reel 

Upper  and  Lower Lee  Moran  Universal  > reels. ..  .Apr.  II 

Village  Sheik,  The Al.  St.  John Fox  2 reels 

Wise  Duck.  The Fox  2 reels 

Why  Not  Now Eddie  Lyons Arrow-S.  R 2 reels 

You  and  Me Century  Kids Universal  2 reels..’ 

You’d  Be  Surprised Billy  West C.  B.  C-S.  R 2 reels 


, . May  27 

. Truart  

.Universal  

. Kineto 

.Universal  .... 

1 reel  . 

• Truart 

Title  and  Star  Distributed  By  Length  Reviewed 

Adventuree  of  Robinson  Crusoe  (Serial) Universal  18  episode*.Apr.  1 

Algeria,  The  Ancient  (Scenic) Prizma 1 reel 

Alice  in  Wonderland  (Serial) Warner  Bros. IS  episodes 


An  Arctic  Hike  on  the  Great  Aletsch  Glacier 

(Scenic)  Truart 1 reel.... Apr.  22 

Ancient  Customs  of  Egypt  (Kineto  Review) . .Hodkinson 1 reel 

At  Large  (Drama),  Tom  Santschi Universal 2 reels 

Ballad  of  Fisher’s  Boarding  House  (Drama) . .Pathe  1 reel Apr.  II 

Beyond  the  Horizon  (Kineto) Hodkinson 1 reel.... July  1$ 

Beyond  the  Trail  (Wes.  Drama),  Tom  Sanchi.  Pathe  2 reels  

Big  Ranger,  The  (Drama) Universal 2 reels 

Borneo  Venice,  A (Scenic) Truart  

Boy  and  His  Dog,  The  (Aesops  Fables) ...  .Pathe  2/3  reels.  .May  27' 

Brewing  Trouble  (Aesop’s  Fables) Pathe  2/3  reels 1 

Bridges  of  New  York  (Kineto  Review) Hodkinson  1 reel.. ..May  t 

British  Castles  (Kineto) Hodkinson —1  reel.... July  1 

Call  of  Courage,  The  (Drama) ...Universal 2 reels. ..  .Mar.  18 

Cap’n  Kidd  (Serial),  Eddie  Polo IS  episodes 

Case  of  Identity,  A (Sherlock  Holmes) Educational 1 reels 

Cat  and  the  Pig,  The  (Aesop’s  Fables) Pathe  2/3  reels 

Come  Clean  (Drama),  Tom  Santschi Universal 2 reels 

Country  Mouse  and  City  Cat,  The  (Aesop’s 

Fables)  Pathe  2/3  reels 

Crime  in  a Big  City  (Aesop’s  Fables) Pathe  2/3  reels 

Crowning  King  Blizzard  (Scenic) Educational  1 reel.... Aug.  26 

Dangerous  Adventure,  A (Serial) Warner  Bros 15  episodes 

Daring  Dangers  (Drama),  Tom  Santschi Universal X reels 

Dead  Game  (Drama),  Art  Acord Universal 2 reels 

Death  Trap,  The  (West.  Dr.),  Tom  Santschi .. Pathe  2 reel*  

Desperation  (Drama)  Universal 2 reels 

Devil’s  Foot,  The  (Sherlock  Holmes) Educational 2 reels.  ...  Feb.  11 

Dog  and  the  Wolves,  The  (Aesop’S  Fables) ..  Pathe  2/3  reels 

Dying  Detective,  The  (Sherlock  Holmes) ...  .Educational 2 reels. ..  .Feb.  11 

Expose  of  Sawing  a Lady  in  Half  (Novelty).  .Clarion-S.  R 1 yt  reels 

Eternal  Triangle,  The  (Aesops  Fables) Pathe 2/3  reels 

Farmer  and  His  Cat,  The  (Aesop’s  Fables) ...  Pathe  2/3  reels 

Farmer  and  the  Ostrich,  The  (Aesop’s  Fables). Pathe 2/3  reels.. Apr.  1 

Felix  All  at  Sea Winkler-S.  R 1 reel.... May  6 

Felix  Saves  the  Day  (Cartoon) Winkler-S.  R 1 reel Feb.  11 

Getaway,  The  (Drama),  Neal  Hart Universal  8 reels 

Go  Get  ’Em  Hutch  (Serial) Pathe  15  epis’des.Apr.  15 

Good  Things  of  Life  (Novelty) Wid  Gunning  ....lreel 

Great  American  Authors  (Series) Hodkinson  1 reel  

Grit  (West.  Drama),  Shorty  Hamilton McGovern  & Egler.2  reals  

Guilty  Cause,  A (Drama),  Tom  Santschi Universal I reels 

Hour  of  Doom,  The  (Drama),  Tom  Santschi. . Universal 2 reels 

How  to  Grow  Thin  (Novelty) Educational 1 reel.... Mar.  18 

Hunter  and  His  Dog,  The  (Aesops  Fables) ..  .Pathe 1/3  reels  

In  the  Days  of  Buffalo  Bill  (Serial) Universal 

Island  of  Cuba,  The  (Kineto) Hodkin: 

Island  of  Surprise  (Scenic) Truart 

It  Is  the  Law  (Drama),  Tom  Santschi Univeri 

Japan,  the  Garden  of  the  East  (Scenic) Kineto 

Jaws  of  Steel  (Drama),  Reginald  Denny Univer: 

juggernaut*  of  the  Jungle  (Educational) 

Jungle  Belles  of  Borneo  (Novelty) Truart 

Jungle  Goddess,  The  (Serial) Exp.  & Imp.-S.  R... 15  episodes. Feb.  4 

Leather  Pushers,  The  (Series),  Reginald 

Denny Universal 2 reels. ..  .Jan.  28 

Lion  and  the  Mouse,  The  (Aesop’s  Fables) ..  Pathe  2/3  reels 

Love  at  First  Sight  (Aesops  Fables) Pathe  2/3  reels 

Lochinvar  of  the  Line  (Drama),  Edgar  Jones.  .Pathe I reels 

Magic  Gems  (Study) Prizma  1 reel 

Matching  Wits  (Drama),  Art  Acord Universal I reels 

Missing  Men  (Drama) Educational  1 reel 

Model  Dairy,  The  (Aesops  Fables) Pathe  2/3  reels. .May  20 

Musselfish  Shell,  The  (Novelty) 1 reel 

My  Country  (Scenic) Educational 1 reel Apr.  29 

Mysterious  Tracks  (Drama) Pathe  1 reel  

Never  Let  Go  (Drama) Universal 2 reels 

Nights  of  Many  Shadows  (Wilderness  Tales)  ..  Educational 1 reel 

Official  Movie  Chats  of  M.  P.  T.  O.  of  A Hodkinson  Feb.  11 

Old  Moose  Trails  (Scenic) Educational 1 reel 

One  Man  Reunion  (Wilderness  Tales) Educational 1 reel 

Opossum,  The  (Novelty) Pathe  2 reels. ..  .Apr.  22 

Pageantry  in  India  (Scenic) Kineto 1 reel 

Pelican  Island  (Scenic) Truart  . . 

People  of  Old  Bruges  (World  Wanderings) . .Educational 2 reel 

Perilous  Ascent  of  thl  Zinal-Rothom  (Scenic)  .Truart  

Perils  of  the  Yukon  (Serial) . .Universal  July  8 

Plain  Grit  (Drama),  Reginald  Denny Universal 2 reels 

Pony  Boy  (Drama),  Shorty  Hamilton McGovern  ft  Egler.2  reels 

Quaint  Denizens  of  the  Zoo  (Novelty) Kineto  Review 1 real. ...  .Mae.  II 

Quaint  Holland  (Scenic) Educational I reels 

Radio  King,  The  (Serial) Universal 

Raid,  The  (Drama),  Neal  Hart Universal I reels 

Rich  Cat  and  Poor  Cat,  The  (Aesops  Fables).  .Pathe 2 3 reels 

Ride  ’em  Cowboy  (Drama),  Shorty  Hamilton. . McGovern  ft  Egler.2  reels..... 

Ridin’  Through  (Drama),  Art  Acord Universal 2 reels 

Scandal  in  Bohemia,  A (Sherlock  Holmes) ..  .Educational 2 reels 

Rome  (Kineto  Review) Hodkinson 1 reel.... Apr.  29 

Ropin’  Fool,  A (Will  Rogers,  W.  Dr.) I Mb.  ...mm.  ■ 

Seeing  Red  (Drama),  Tom  Santschi Universal I reels  

Seeing  the  Unseen  (Novelty) Prims 1 reel 

Sky  Ranger,  The  (Serial) Pathe  15  epiaodee 

Spendthrift,  The  (Aesops  Fables) Pathe  2/3  reels 

Squarin’  It  (Drama),  Neal  Hart Universal 2 reels 

Striking  Tires,  The  (Novelty) Bos  worth.  Da 

Prevee  ft  Felton...  1 reel 

Such  is  Life  in  Volendam  (Scenic  Cartoon) .. Film  Book.  Offices. 1 reel Apr.  21 

Such  is  Life  in  London’s  West  End  (Cartoon)  .Film  Book.  Offices.  1 reel Apr.  21 

Such  is  Life  in  Monte  Carlo  (Cartoon) ..Film  Book  Offices. 1 reel June  19 

Sunbeams  (Study) Prizma  1 reel 

Sweet  Heart  (Western  Drama),  Billy  West. ..Joan  film I reel* 

Terror  Trail  (Serial),  Eileen  Sedgwick Universal  18  episodes 

Thrills  and  Spills  (Novelty) Educational 1 reel.... May  6 

Tiger  and  the  Donkey.  The  (Aesops  Fables) ..  Pathe 2/3  reels 

Timber  Queen,  The  (Serial) Pathe  June  24 

Too  Much  Overhead  (Educational) Educational 1 reel 

Trail  of  the  Wolf,  The  (Drama),  Percy 

Pembroke  Universal 2 reels. ..  .Apr.  1 

Treacherous  Rival,  A (Drama),  La  Plante- 

Pembroke Universal 2 reels 

Trickery  (Drama)  Universal 2 reels 

Two  Men  (Drama),  Tom  Santschi Universal 2 reels 

United  States  Naval  Efficiency Kineto  i reel 

Unmasked  (Drama),  Art  Acord Universal 2 reels 

Vengeance  Is  Mine  (Drama),  Irene  Castle. ..  .Pathe  3 reels 

Verdict,  The  (Drama),  Eddie  Polo Universal 2 reels 

Village  Life  in  Switzerland  (Scenic) Kineto  Review 1 reel 

Vistas  of  the  Holy  Land  (Kineto  Review) ...  .National  Exch 1 reel....  Mar.  2] 

Wanderlust  (Scenic) Educational 1 reel 

Wedding  Feast,  Among  Borneo  Dayaka,  A 

(Novelty)  Truart  • 

White  Eagle  (Serial) '. Pathe  15  episode* 

White  Messenger,  The  (Drama).  Eddie  Polo.  .Universal 2 reels.. ..May  I 

Wicked  Cat,  The  (Aesops  Fables) Pathe 2/3  reels. . Apr.  19 

Wolf  in  Sheep’s  Clothing  (Aesop's  Fables) ..  Pathe 2/3  reels 


THX  WILLIAMS  TBINTINO  COMPANY,  NXW  TO»t 


EASTMAN 
POSITIVE  FILM 


Adds  good  photography  to  picture  interest 
— gives  that  truthful,  accurate  reproduction 
that  is  only  possible  when  the  reproductive 
scale  of  the  positive  material  parallels  that  of 
the  negative.  That’s  why  Eastman  Positive 
Film  carries  quality  through  to  the  screen. 


Eastman  Film,  both  regular  and  tinted 
base — -now  available  in  nine  colors,  is 
identified  throughout  its  length  by  the 
words  “Eastman”  “Kodak”  stenciled  in 
black  letters  in  the  transparent  margin. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.Y. 


B.  P.  Schulberg  presents 
Katherine  MacDonald  in 
“Heroes  and  Husbands'’ — 

Story  by  Charles  A.  Logue — 
Directed  by  Chet  Withey — 
Joseph  Brotherton  photography; 
Art  director,  Frank  Ormston. 
First  National  Exploitation — 
Rothacker  Prints. 


Miss  Katherine  MacDonald 
“ The  American  Beauty” 
in 

“ Heroes  and  Husbands.” 


The  laboratory 
with  a conscience . 


TBS**** 

Founded  1910 
by 

Watt  croon  R.  Rothiokw 


Rothacker- Aller  Laboratories,  Inc. 
Hollywood,  California 


Reg.  U.  S.  Patent  Office 


“Figures  Don’t  Lie 


Contained  in  this  issue  is  the  September  com- 
pilation of  “ Exhibitors’  Reports  in  Percent- 
ages,” the  most  comprehensive  and  dependable 
method  of  judging  the  box  office  and  entertain- 
ment value  of  feature  pictures  ever  devised. 


“ Exhibitors’  Box  Office  Reports  in  Percentages  ” 
is  published  once  each  month  only,  owing  to  the 
amount  of  clerical  work  involved  in  compiling 
the  table. 


XXVI  No.  1 1 

Los  Angeles 


Entered  as  Second  Class  Matter,  October  JS,  1913,  at  the  Post  Office  at  New  York,  N.  Y., 

under  the  Act  of  March  3,  1879 


Published  Weekly — $3.00  a year 

J2Q  Seventh  Avenue,  New  York 


PRICE  20  CENTS 

Chicago 


’ 


I 


JohnnyHines 

Doris^enuon 


Doris^lcjeny 
Edmund  Brcese 
Robert  Edeson 
J.Barney  Sherry 

Effie  Shannon 


Foreword 
from  scenario 


If  a man  gives  enough  and 
works  enough,  lie  gets  what 
lie  wants. 

Lap  dissolve  out  and  into 

There  was  Alexander  the 
Great,  Thomas  Edison,  Chris- 
topher Columbus,  King  Solo- 
mon, Abraham  Lincoln,  Mo- 
hamet, Peggy  Hopkins  and  the 
man  who  ate  the  first  oyster. 
Cut  to 

— and  there  was  Flint. 


That’s  the  start — 

Oh,  boy!  wait  till  you  see  it 


MAST  O D O N 
FILMS,  Inc. 

C.  C.  BURR.  Prts. 

133  W.  4411  Street 
New  York,  N.  Y. 


-I1*  ! W fcl 

i'i  i 'ii  i fi  i i lilffi'i  lit  iwrn  n n»  i MiSaiia 


ii 


l- — ,-r  5 SBfl 


ArtfJl 


DAVE  SEGAL 
Royal  Pictures.  Inc. 

I :;:;7  Vine  Street.  Philadelphia.  Pa. 
HOY  SEERY 

Associated  First  National  Pictures. 

s::i  So.  Wabash  Ave..  Chicago,  111. 
M.  A.  KLAUSNER 

Mountain  States  Film  Attractions. 

1525  Tremont  St.,  Denver,  Colo. 


DISTRIBUTED  BY 


LOUIS  HYMAN 

All-Star  Features  Distrib.,  Inc.. 

20!)  (Jnlrlen  Gate  Ave.,  San  Francisco.  Cal. 
SAM  MOSCOW 
Moscow  Films,  Inc.. 

54  Broadway,  Boston.  Mass. 

DAVIS  & ALEXANDER 
Columbia  Film  Service.  Inc.. 
119-121  Ninth  St.,  Pittsburgh,  Pa. 


FLOYD  BROWN 
The  H.  Lieber  Co.. 

122  West  New  York  St..  Indianapolis.  I nd. 
A.  II.  BLANK  ENTERPRISES 
Ops  Moines  Theatre  Bldg.. 

Dos  Moines.  Iowa. 

WM.  SKLRBOLL 
Skirboll  Bros.  Gold  Seal  Prod. 

21st  & Payne  Sts.,  Cleveland.  O. 


Foreign  Distributors — WM.  M.  VOGEL  126  West  46th  Street,  New  York  City 


J.  F.  CUBBERLEY 

FAR  Film  Co., 

I .nob  Arcade  Bldg..  Minneapolis.  Min 
M.  A.  KLAUSNER 
Mountain  States  Film  Attractions. 
200(1  Third  Ave..  Seattle.  Wash. 
SAM  ZIEULER 

Commonwealth  Picture  Corporation. 

72!)  Seventh  Arenue.  New  York.  N. 


The  Drama  that  has  brought 
smiles  and  tears  from  a 
million  American  hearts 


JESSE  L.LASKY  PRESENTS  A 
JAMES  CRUZE  PRODUCTION 


THE  OLD 


HOMESTEAD 


WITH 


Theodore  Roberts 
George  Fawcett 
T.  Roy  Barnes 
Harrison  Ford 
Fritzi  Riddjvay 


CC  paramount  (picture 


T ROY 
BARNES 


FRANK 

HAYES 


JAMES 

MASON 


presents 


THE  OLD, 
HOMESTEAD 


Theodore  Roberts 
George  Fawcett 


T.Roy  Barnes 
Harrison  Ford 
Fritzi  Ridowav 


An  emotional  cyclone— 

A tornado  of  laughs — 

A rainstorm  of  tears 
An  avalanche  of  thrills— 

That’s  “The  Old  Homestead.”  Here 
is  America’s  greatest  play  brought  to 
life  by  a perfect  cast,  with  all  the  old 
thrills  and  a hundred  new  ones. 

In  Theodore  Roberts,  Uncle  Josh 
lives  again.  And  all  the  other  char- 
acters— dear  to  the  hearts  of  the  Amer- 
ican people — are  so  real  you’ll  never 
forget  them. 

It’s  the  greatest  word-of-mouth  pic- 
ture ever  made.  Everybody  who  sees  it 
will  talk  about  it  to  everybody  else. 

Those  who  have  seen  it  say  it  is  a 
bigger  box-office  attraction  than 
“Blood  and  Sand.” 


Adapted  from  Denman  Thompson’s 
Play  by  Perley  Poore  Sheehan  and 
Frank  Woods.  Scenario  by  Julien 
Josephson. 


A JAMES  CRUZE  PRODUCTION 

d paramount  Cpicture 


KATHLEI 

OtON« 


FRITZI 


RJ  DC  WAY 


19  M going  to  set  the  world  ablaze 
— smash  box-office  records — set 
them  all  talking  about  the  most  thrill- 
ing and  intensely  fascinating  chapter- 
play  you’ve  ever  seen — a high  tension, 
lightning-action  story  of  adventure, 
romance  and  mystery  packed  with 
marvelous  stunts,  showing  the  won- 
ders of  the  latest  and  most  popular 
thing  of  the  age — RADIO! 


The  Envy  of 
every  Producer ! 


HERBERT 

m/UNSON 
'DON'T 

, shoot: 

v Bq  Geo  Bronson  Howard 
Dir  bq  JackConv-ey 


GLADYS 

WALTON 

TOP  O' the! 
.MORNING, 

Bu  Anne  Caldwell 
^Dir  btj  Edv  Idemmie 


HENPY B 

VALTHALT 

PALPH  MARJORIE 

r GRAVES  DAV 

/A/ 

LONG, 
CHANCE 

Bm  Perer-B  Ki+ne 
Dir  Bij  Jach  Convay 


GLADYS 

BROCKVELP 


PAID 
BACK 


Directed  txj  Irving 
k Cumminqs 


MOO’ 

GIBSON 


GALLOPING 
KID' 

Bl|  WM.  H.5iAN0V^ 

Dir  bt|  Nat  Poss 

GLADYS 

£ WALTON 

(he  iht 

JG1RL  WHO 
PAN  WILD 

Bqi  Bret  harfe 
^Dir  bcjPuperf Julian 


HOOT 

GIBSON' 

'"LONE 
HAND 

Bq  Ralph  CumminsE 
Dir  bi_j  Peeves  Eason 


Booking 
Like  IV ildfire 


THE  ADAMS, 

Detroit,  Mich. 

THE  GARDEN, 
Milwaukee,  Wis. 

THE  RANDOLPH, 
Chicago,  HI. 

THE  PARKWAY, 
Madison,  Wis. 

THE  PALACE, 
Cincinnati,  O. 

THE  VARIETY, 

Toronto,  Ont. 

THE  AMERICAN, 
Norfolk,  Va. 

THE  GLOBE, 

Kansas  City,  Kans. 

THE  ORPHECM, 
Youngstown,  O. 

THE  ANSONIA, 

Butte,  Mont. 

THE  ORPHECM, 

Grand  Rapids,  Mich. 

THE  DREAMLAND, 
Dubuque,  la. 

THE  ADAMS, 

Toledo,  O. 

THE  PATRICIA, 
Loudon,  Ont. 

THE  MOZART, 

Canton,  O. 

THE  WICHITA  and  KANSAS, 
Wichita,  Kans. 

— and  in  hundreds  of  the 
best  first  run  theatres. 


HRANN 

MAYO 

CAUGHT 

BLUFFING 

Bq  Jack  BechHoif- 
Dir  txj  L MillLjer 


HERBERT 

BMJNSOlf 

IN 

DNFIDENCE 

Blj  Bernard  tlqnndn 
Dir  bcj  Mdrri^  PolldfO 


Winning  Nine 

Universal  Attractions  de  Luxe 


1202 


Motion  Picture  N e u 


i**.  £*'<• 


1>*UR 


Happiness  in 


September  9 , 1922 


1203 


vm' 


mssm 


1 


■mm. 


mm M. 


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CARL  LAEMMLE 


the  one  great  American  author 
who  tells  his  own  story  on  the 
screen  has  written  and  directed  a 
perfect  motion  picture. 


The  Qreat 
All-Star  Cast 

Pop  - Claude  Gillingwater 
Mom  ....  Kate  Lester 
Mab  Grout,  Patsy  Ruth  Miller 
Seth  Smith  - Cullen  Landis 

Elise Nell  Craig 

Ethelwolf  Grout  - Dana  Todd 
John  P.  Jr.  - Richard  Tucker 
Beatrice  - - Esther  Ralston 

Elise’s  Boy  - Arthur  Trimble 
Elise’s  Girl  - Lucille  Ricksen 
lhrig  - - - Max  Davidson 

MacClune  - William  Carroll 
Secretary  - Helen  Hayward 


Your  audience  is  sold  on  Rupert  Hughes! 

They  like  his  brand.  It  hits  folks  where 
the  heart  is. 

That’s  what  made  “The  Old  Nest”  a box 
office  wonder  that  still  continues  to  reaj 
profits. 

Rupert  Hughes  has  now  written  an  everl 
bigger  drama  of  American  home  life,  , 
tender,  thrilling  yet  humorous  story  o 
father  who  pays  the  bills. 

It  has  the  Hughes  heart  wallop.  It  ha: 
the  Hughes  audience  angle.  It  has  tears 
laughs,  fights,  frolics. 

IT  HAS  EVERYTHING! 

If  you  know  a winner  when  you  see  it— | 

That’s  “Remembrance.”  Go  and  get  it 


Goldwyns  First  Big 


It  is  greater  than 

“The  Old  Nest” 


Picture  For  1922-23 


1206 


Motion  Picture  News 


YOU'LL 


GALORE  - 
AND  BOOST  YOUR 

BANK  ROLL 


SKYWARDS 
WHEN  YOU  BOOK 


Now  being  booked  and  boosted  by  the  most  prominent 
theatres  throughout  the  entire  country 


Keep  Your  Eye  on  F.  B.  O. 


Scene.'  from  “Strut  Miss 
“ The  Three  Waltzes.”  a 
Itow's  "Pin  Wheel  Revel, 
and  Phylis  Jaekson. 
William  Kent — of  “(rood 


I.izzie,”  the  Creole  Musical  Comedy. 
classieal  Grecian  dance  in  Michio 
Dance  executed  by  Josephine  Head 


Morning,  Dearie,”  at  home. 


and  other  big  attractions 


Film  Booking  Offices  of  America,  Inc. 

Main  Offices  F.  B.  O.  BUILDING,  723  7th  AVENUE,  NEW  YORK  - EXCHANGES  EVERYWHERE 


1207 


s\  September  p , 1922 


James  IV.  Dean 


Dean  says: 

This  Comedy  Reaches 
a High  Level  of 
Production!” 


The  “Dean”  of  Newspaper  Critics 

James  W.  Dean,  the  critic  for  the  Newspaper  Enterprise  Association  Service,  says  of  “That  Son  of  a Sheik” — 


“This  comedy  reaches  a high  level  of  pro- 
duction. Its  scenes  are  just  as  beautiful 
as  those  of  the  various  feature  pictures 
dealing  with  desert  themes.  Its  story  is 


more  interesting  than  most  of  them  and 
its  burlesque  portrayal  of  desert  life  just 
as  true  to  life  as  that  of  films  which  sought 
seriously  to  reproduce  that  life.” 


AND  He  said  it  as  part  of  a long  newspaper  review  of  the  first  of  the  new 


1922-23  SERIES 

Dean’s  illustrated  article  will  appear  in  hundreds 
of  newspapers  and  your  patrons  will  see  it! 


Contract  for  Christie  Comedies  NOW! 


20  TWO-REEL  COMEDIES  1922-23 


They  are 
Nationally 
Advertised 


Jk 


v "THE  SPICE  OF  THE  PROGRAM"  ^ 

\ / 


They  are 
Nationally 
Advertised 


r 


EDUCATIONAL  FILM  EXCHANGES,  Inc* 


E.  W.  HAMMONS.  President 


Motion  Picture  New 


To  jthe  Independent  Producers 

of  Motion  Pictures 

offering  services  not  hitherto  available 


Distribution 

Our  intimate  ac- 
quaintance with  all 
phases  of  distribu- 
tion — national,  in- 
dependent or  state- 
rights — enables  us  to 
place  your  product 
at  the  most  advan- 
tageous terms  and 
with  the  utmost  pro- 
tection. 


Field  Selling 

Our  organization  in 
the  field  will  under- 
take a new  and  vital 
service  for  indepen- 
dents by  watching 
every  first  run  situ- 
ation and  assisting 
the  local  exchanges 
in  placing  the  pro- 
duct advantageously, 
and  in  following  up 
unsold  territory. 


Auditing 

With  a thorough 
knowledge  of  values, 
we  will  approve  con- 
tracts, enforce  play 
dates,  and  with  a 
competent  auditing 
staff  in  the  field,  we 
will  check  up  every 
exchange  to  the  end 
that  our  clients  may 
obtain  their  due  rev- 
enue from  each 
booking. 


LEST  YOU  DO  NOT  KNOW — 
Alexander  S.  Aronson,  who 
pioneers  this  thorough  and 
long  - needed  service,  has  had 
a most  extensive  and  intensive 
experience  in  all  phases  of 
motion  picture  distribution. 

SOME  nine  years  ago  he  became  as- 
sociated with  the  WORLD  FILM 
CORPORATION,  confining  activi- 
ties at  different  times  to  their  producing 
and  distributing  divisions. 

Thereafter  he  organized,  with  others, 
REGAL  FILMS  of  CANADA,  and  sub- 
sequently GOLDW  \ N PICTURES 
LIMITED,  also  of  CANADA. 

Three  and  a half  years  ago  he  joined 
Goldwyn  in  the  United  States  and  con- 
trolled their  distribution  from  Denver 
west. 

In  December,  1920,  he  became  General 
Sales  Manager  and  \ ice-President  of  the 
GOLDWYN  DISTRIBUTING  CORPO- 
RATION, from  which  duties  he  volun- 
tarily resigned  this  year. 


Exploitation 

We  will  have  on  our 
staff  competent  peo- 
ple to  thoroughly 
exploit  your  product 
in  important  key 
cities,  and  to  coop- 
erate with  the  ex- 
ploitation depart- 
ments of  the  distrib- 
utors. 


Foreign  Department 

Our  foreign  division 
will  place  product  so 
that  our  clients  may 
obtain  the  maximum 
benefit  from  foreign 
sales.  Where  prod- 
uct is  disposed  on 
World’s  Rights,  this 
department  will  be 
an  invaluable  aid  in 
determining  the  For- 
eign value. 


Star  Appearances 

We  will  maintain  a 
department  to  book 
stars  or  featured 
players,  either  with 
or  without  film,  ob- 
taining the  most  ad- 
vantageous business 
arrangements. 


Every  Department  will  be  under  my  personal  supervision 


TO  WEST  COAST  PRODUCERS 

Within  the  next  three  weeks 
Mr.  Aronson  will  be  in  Los 
Angeles.  Write  or  wire  now  to 
arrange  interviews  when  there. 


Alexander  S.  Aronson 

(LOEW  BUILDING) 

1540  Broadway  New  York 


These  services  as  a whole  or  in 
part,  as  you  require  them,  are  avail- 
able at  a price  you  can  afford  to 
pay  either  on  a flat  basis  or  per- 
centage arrangement.  They  can  be 
applied  to  product  already  released 
as  well  as  to  product  contemplated 
for  release. 


September  9 , 1922 


1209 


9/ve 

GRAPHIC 

'America’s  Screen  ^Magazine 
of  Human  Interest 

EDUCATIONAL  has  desired  ever  since  its  inception  to  release 
a genuine  screen  magazine. 

Not  a release  made  up  of  scenery,  but  one  built  up  on  short,  terse 
stories  filled  with  zest  and  human  interest. 

To  build  such  a product  required  the  services  of  national  magazine 
and  newspaper  specialists  who  only  recently  became  available. 

Motion  picture  specialists  have  been  added  to  the  staff,  and  on 
October  first  the  premier  release  of  THE  GRAPHIC  will  be  ready 
for  your  closest  scrutiny. 

In  brief,  THE  GRAPHIC  will  be  a human  interest  digest  of  the 
world  and  its  people.  Not  necessarily  people  who  are  prominent 
in  the  sense  that  they  are  rich  and  powerful,  but  always  people 
who  are  picturesque. 

THE  GRAPHIC  will  reflect  not  only  what  people  are  doing,  but 
how  they  feel  about  what  they  are  doing. 


EDUCATIONAL  FILM  EXCHANGES,  Inc. 

E.  W.  HAMMONS,  President 


mnt  j 


V PRESS  A ND  ^ 
PUBLIC  UNANIMOUS  1 
IN  ACCLAIMING  IT  THE 
SUPERLATIVE  IN  MOTION 
PICTURE  ART 


fi  £ 

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V- 

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FOUR  OF  A KIND  THAT  WILL  MAKE 

A SERIES  OF  WILLIAM  FOX  SUPER -SPECIALS 


! 

I 


MONTE 


MONTE  CRIS^O 


William 


p*ejent S 


Alexandre 


Directed  by 

I £MfTTJFLYW 

| Wr^cXiHe 


L^S! 


W**i 

fit-****  >■*  * ♦ 


THOUSANDS  OF  FULL  HOUSES 

CREATING  MOTION  PICTURE  HISTORY 


96*9*’ 


A FOOL  THERE  WAS 


t He* 


/\Al  *-  Tl)»' 

r* ' ■ * *••"*»** 


: A FOOL  THERE  WAS 


1214 


Motion  Picture  News 


APIECE  ' 

OFTHtS 

EASY 

MONEY 

IS  YOURS 

FOR  THE 

ASKING 


Lillian  Gi 


0M9-  ^ ^ 


Directed  by 
WILLIAM 
CHRISTY 
CAB  ANNE 


A magnificent  request  revival  * 


September  p , 1922 


1215 


Are  You  After  Money? 

Then  Read  That  Wire 

13,000  paid  admissions  in  3 days 


— in  the  sizzling  heat  of  one  of  the  worst  show  towns  in  the  world  in  summer  time — 13,000  spot  cash 
admissions — that  crashes  the  records  of  any  comparative  receipts  of  the  biggest  success  on  Broad- 
way, N.  Y.  No  picture  ever  shown  on  Broadway,  New  York,  ever  drew  as  much  money  in  com- 
parison, theatre  for  theatre — picture  for  picture  and  population  for  population.  That’s  what  F.  B.  O.’s 
“THE  FATAL  MARRIAGE”  did  at— 

Clune’s  Broadway  Theatre,  Los  Angeles 

Read  the  telegram,  you  exhibitors  who  are  looking  for  cash  money  and  quick  dough.  Read  the 
telegram  you  exhibitors  who  are  howling  about  poor  business.  Read  the  telegram  you  exhibitors 
who  think  you’ve  played  real  money  getters.  Then  ask  yourself  if  you  haven’t  been  asleep  at  the 
switch.  “THE  FATAL  MARRIAGE”  is  a whale  of  an  attraction  with 


Wallace  Reid — Lillian  Gish — and  directed 

by  Christy  Cabanne.  A smashing  big  press  sheet  goes  with  every  booking  and  shows  you  enough 
exploitation  to  put  this  money  getter  across  with  a wallop.  Everything  is  complete.  Everything  is 
ready  for  a clean  up  for  you.  Are  you  going  to  sit  by  and  let  this  sure  fire,  cinch  money  slip  away 
from  you?  What’s  your  answer? 


Book  “The  Fatal  Marriage”  NOW  Thru  Your  Nearest  F.B.O.  Exchange 

FILM  BOOKING  OFFICES  OF  AMERICA  EXCHANGES3  EVERYWHERE 


I 


1216 


From  the  story  by 

JAMES  OLIVER  CURWOOD 

a (pa 


ramoun 


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W / th  r 

ALMA  RUBENS 

di  rec+rd  by 

FRANK  BORZAGE 


THE  VALLEY  OF 
SILENT  MEN 

Here  is  a Gold  Mine  For  You ! 


Curwood,  past  master  of  Northwest  country  fiction,  never 
wrote  a better  story  than  “The  Valley  of  Silent  Men.” 

Borzage,  who  directed  “Humoresque,”  took  his  company  to 
the  actual  location  where  the  scenes  are  laid  and  there,  amidst 
the  natural  surroundings,  made  his  picture.  He  has  created 
another  “Humoresque,”  the  gold  medal  winner,  the  picture 
exhibitors  fought  for  and  of  which  the  public  never  tired. 

Alma  Reubens  does  the  greatest  work  of  her  career.  Lew  Cody, 
George  Nash  and  Joe  King  are  included  in  the  all-star  cast. 


Cash  in  on  this  big  money  maker. 


C re*  o/’P  d by 

Cosmopolitan  productions 


September  g , 1922 


lift 


1217 


Announcement 


NEXT 

mmmmmmamm 

Vf  EER 


Qet  yours . 

'Jail  in  line  aurith 
the  hundreds  who 
are  boo  kind 

max 


Sensational  Jdurlesque  Q'  *• 


“HIE  THREE 
MUST-  GET-THERES 


J3id  showmen  throughout  \ 
the  country  recognize  the 
croiue  of  an  occasional 
feature-length  comedy 

Jferetr  a corking  burlesque 
of  one  of  the  best  known 
stories  ecrer  written 


Xjou  Must  Qet  TJoukt.* 


Ol lied  Producers  and  Distributors  Corporations 

729  Seventh  Ovenue,  S/ecv  Cjork  City 
— O J3ranch  Office  located  in  each  United  Crtistr  Corporation  CxchanVe  — 


This  biggest  and  best  Charles  Ray  feature  played  to  capac- 
ity in  Los  Angeles  in  spite  of  mid-summer  weather  condi- 
tions and  was  still  drawing  strong.  The  box-office  reports 
many  persons  seeing  the  picture  more  than  once.  Unan- 
imous praise  from  exhibitor,  public  and  critics. 

Qrthur  S KanO 

presents 

Oharles  rvay 


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A Tailor  Made  Man 

13  y Harry  James  Smith 

Os  produced  by  Cohan  and  Harris  in  the  United  States  oF  Qmerica 

Direction , Joseph  De  Grasse 

Released  by 

UNITED  ARTISTS  CORPORATION 


Weeks  in  Los  Angeles 


MARY  PICK. FORD  ■ CHARLIE  CHAPLIN 
DOUGLAS  FAIRBANKS  • D.W.  GRIFFITH 
HIRAM  ABRAMS  .PRESIDENT 


AM  HOMEST-TO-COD 
PRODUCTION  T 


Frank: 

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Is  the  fastest  booking  picture 
on  the  market  to-dati 

Distributed  by 

AL-LICHTMAN 


C ORPO RAT  I O N 


576  FIFTH  AVENUE  (I^)neW  YORK  CITY 


T S A BOX-OFFICE  TORNADO 


lyfovJNG  Picture  "World 


B.P.  Schulberg* 


PRESENTS 

A GASNIER  PRODUCTION 

'Rich  Men’s  Wives" 

^hile  New  York  crowds’  of  Mid-Winter  proportions  were  storming  the  Capitol 
Theatre  in  Mid-August  weather,  the  Trade  Press  Critics  paid  this  splendid  pro- 
duction the  very  highest  tributes. 


One  of  the  Outstanding  Attractions 

Martin  J.  Quigley,  editor  and  publisher  of  the 
Exhibitors  Herald,  wrote: 

“ ‘Rich  Men’s  Wives’  is  a valuable  addition  to  the 
list  of  big  pictures  of  the  current  season. 

A1  Lichtman  launches  his  distributing  organization 
with  a Gasnier  production  which  is  entitled  to  recog- 
nition as  a first  rate  attraction  in  every  important 
aspect.  It  is  a lavishly  and  effectively  produced  so- 
ciety drama.  It  is  enacted  by  a singularly  fine  cast. 
IT  IS  ONE  OF  THE  SEASON’S  OUTSTANDING 
ATTRACTIONS.” 


Head  and  Shoulders  Above  Others 

From  the  Exhibitors  Trade  Review: 

“The  quality  which  lifts  it  head  and  shoulders 
above  the  ordinary  photoplay  is  the  tremendous 
amount  of  sympathy  it  creates  for  the  suffering 
young  mother  and  her  pretty  baby  boy.  Has  a de- 
cided commercial  value.  ‘Rich  Men’s  Wives’  is  re- 
freshingly free  from  the  slushy  striving  after  effect. 
The  picture  gathers  force  as  it  proceeds.  Such  scenes 
as  that  in  which  the  baby  boy  kisses  his  outcast 
mother  through  the  glass  door  brought  tears  to  the 
eyes  of  the  huge  audience  which  packed  the  big 
Capitol  Theatre  during  its  initial  showing,  and  there 
were  many  moments  when  the  sympathy  of  the  crowd 
was  expressed  loudly,  a sure  test  of  the  heart  inter- 
est striking  right  home.  Artistically,  the  picture  is 
a treat.” 


Looms  up  like  a Million  Dollars 

Roger  Ferri,  in  Moving  Picture  World,  said: 

“A1  Lichtman  made  certain  promises  to  the  ex- 
hibitors of  the  country  that  he  would  strive  to  give 
them  pictures  that  would  fatten  box  office  receipts. 
And  he  has  wasted  no  time  in  fulfilling  that  promise, 
for  in  the  first  release  of  the  A1  Lichtman  Corpora- 
tion, ‘Rich  Men’s  Wives,’  he  has  a picture  that  will 
compare  favorably  with  the  best  in  the  business. 
It’s  sure-fire  material  that  he  has  given  the  theatre 
owners  in  this  production,  which  is  luxurious  in  set- 
tings, and  valuable  in  cast  and  story.  Whatever 
superlative  claims  you  make  for  this  feature  will  be 
substantiated  by  the  picture  itself,  for  it  has  every- 
thing— pathos,  humor,  thrills  and  romance.  This 
picture  can  be  shown  at  the  ‘blue  blood’  houses  and 
at  the  so-called  small  town  theatres,  and  go  over  like 
a tornado.  As  a production,  it  looms  up  like  a million 
dollars,  elaborate,  pretentious  and  extensive  in  many 
ways.  Go  after  this  one  tooth  and  nail.” 


A Woman’s  Picture 

Laurence  Reid,  in  Motion  Picture  News: 

“A  woman's  picture — the  mother  love  theme  be- 
ing developed  to  stimulate  the  feminine  sex.  A good 
box  office  title  likely  attract  the  eye  everywhere, 
a couple  of  good  troupers  in  House  Peters  and  Claire 
Windsor,  and  a society  background  charged  with  real 
atmosphere — these  will  be  sufficient  to  make  this 
picture  popular  wherever  shown.” 


"RICH  MEN’S  WIVES” 

It's  a Showman’s  Picture,  an  Audience  Picture  and  a Guaranteed. 
Money  Maker  for  Exhibitors  whose  Patrons  Demand  the  Best  — 

It  s a preferred  picture 

Distributed  bt/ 

AL-LICHTMAN 


C ORPORATI  O N 


576  FIFTH  AVENUE 


NEW  YORK  CITY 


raittami 


jborothy 


COUNTRY 


DIRECT  FROM  A RECORD  BREAKING  WEEK  IN  THE 

CAPITOL  THEATRE 

NEW  YORK 

BOOKED  BY  FRED  MILLER  OF  THE 

CALIFORNIA  THEATRE 

THEATRE  BEAUTIFUL) 

IN  LOS  ANGELES,  OPENING  SEPTEMBER  3 


DOROTHY  GISH  PRODUCTIONS 


Fez  mo  us  Z)ii'Gctoi‘  o/*  MICKEY' 
MOLLY-Otfrtd  CROSS  ROAD Sof  NEW  YORK 

Cl  Qemar liable  offering  for 


"WIRE  US  NOV 

PRODUCERS'  SECURITY  CORF? 


516  — v5TH.  AVE.  NEW  YORK 


w vr.1 * rm  rnii  rTixouc 


THE  DENVER  POST 


Harding  Finds  Comedy  Re- 
lief When  He  Sees  Harold 
Grandma’s  Boy/’ 


m 


Washington,  August  10. — It  took 
the  antics  of  a motion  picture 
comedian,  Harold  Lloyd,  to  bring  a 
smile  to  the  care-worn  face  of  Presi- 
dent Harding  Thursday  night,  for  the 
first  time  since  the  nation’s  chief  ex- 
ecutive has  been  over  burdened  by 
the* cares  of  the  coal  and  railroad 
strikes.'  For  an  hour  the  president 
forgot  the  momentous  cares  of  his  of- 
fice, and  almost  rolled  out  of  his^  chair 
with  hilarious  laughter.  He  came  out 
of  the  ‘‘show”  saying  he  felt  more 
refreshed  than  he  had  for  three  weeks. 

Harold  Lloyd’s  new  comedy,  “Grand- 
ma’s Boy,”  was  the  “medicine”  that 
brought  sunshine  back  to  the  presi- 
dent’s countenance.  It  was  ad 
ministered,  upon  the  urgent  request 
of  the  president’s  private  physician; 
after  every  other  remdy  had  failed. 
The  film  was  brought  from  a local 
film  exchange  to  the  White  house, 
where  a private  exhibition  was  givwn 
in  the  east  room.  The-  president  and 
Mrs.  Harding,  with  a dozen  members 
of  their  household,  attended  the  per- 
formance. 

The  president  expressed  amazement 
at  the  resourcefulness  of  the  young 
comedian  in  inventing  so  many  new 
“stunts,”  and  in  his  ability  to  provoke 
such  continuous  laughter  for  a solid 
hour. 


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X TOLEDO  0 AUG  24  1922 
« B FRANK 

ASSOCIATED  EXHIBITORS  INC  35  WST  NEW  YORK  NY 
THE  WEATHER  OR  THE  SEASON  DO  NOT  MEAN  ANYTHING  TO  GRANDMAS  BOY  OPENED 
LAST  SUNDAY  TO  CAPACITY  AND  IT  HAS  BEEN  CAPACITY  EVERY  DAY  AND  NIGHT 
STOP  WE  ARE  HOLDING  OVER  FOR  SECOND  WEEK  AND  FROM  ALL  INDICATIONS 
A THIRD  STOP  PUBLIC  AND  CRITICS  PRONOUNCE  IT  THE  GREATEST  COMEDY  EVER 
MADE  BEST  VI  ISHES 

EDDIE  ZORN 


Harold  Lloyd  and  Hal  Roach 

have  done  their  work.  These 
exhibitors  are  doing  theirs — 
Can  you  do  yours  ? 


EORE/GN  REPRESENTATIVE 

Sidney  garret  r 


Associated  Exhibitors 

ARTHUR  S KANfc  t’REyiOENT 


Physical  Distributors 

Pat  me  Exchange 


LOS  ANGELES  EXAMINER 


GRANDMAS 


THE  MOST  REMARKABLE  I 
COMEDY  IN  THE  ANNALS 
OF  F1LMDOM— SHOWN  FOR 
THE  FIRST  TIME  ANY- 
WHERE. 


Positively  Will  Not  Be 
Shown  in  Any  Other  Los 
Angeles  Theater  This  Sea- 
son— Better  See  It  Now  and 
Better  HURRY— It  Can’t 
Run  Forever. 


SYMPHONY 


ALWAYS  A GOOD  COMEDY" 


BROADWAY  AT  6TH. 


| Foreign  Representative  Sidney  Garrett 


Up  to  September  2nd 
Breaking  All  Records 

By  2 Weeks 

Presented  by 

Hal  Roach 

through 

Associated  Exhibitors 

Arthur  S.  Kane,  President 
Physical  Distributors 

Pathe  Exchange 


Arthur  F.  Bec\  presents 

When  Husbands 

Marcus  Loew,  W.  H.  Clune 
Messrs.  Jones,  Linick  & Schaffer 


amo?ig  others 

Opened  It  Release  Day 


A feature  tingling  with  emo- 
^ tion,  lavishly  gowned  and 
portrayed  skillfully  by  Leah 
Baird  and  a supporting  cast  which 
includes  Jack  Mower,  William 
Conklin,  Katherine  Lewis, 
Eulalie  Johnson  and  John  Cossar. 


Directed  by  Wallace  Worsley. 
Produced  by  Arthur  F.  Beck. 

All  critics  agree  with  the  Moving 
Picture  World  —“a  perfectly  safe 
bet  when  strong  drama  is  de- 
sired.” 


Associated  Exhibitors 


KANE.  PRES. 


FOREIGN  REPRESENTATIVE 
SlONEy  GARRETT 


Physical  Distributors 

Pathe  Exchance 


1228 


M o t i o n Picture  News 


r KEEP  > 
YOUR  EYE 
OK 


THE  MIGHTY  CLASH  0 
ALL  IN  A SWEEPING,  SURGI1 


BOOK 


THE  ONLY  BIG  WESTERN 
STAR  NOW  BEFORE  THE 
PUBLIC 


IN  A STUPENDOUS  DRAMA  OF  U 


by  HARRY  CAREY 


CONFLICT -THE  SCOURGE  OF  JEALOUSY -THE  LURE  OF  LOVE 
HQALWAVE OF  ROARING  DRAMA  UNDER  THE  DESERT  SUN. 


HARRY  CAREY  has  established  himself  as  a de  luxe  attraction  of  the  most  powerful 
caliber.  When  he  crashed  into  the  gorgeous  Capitol  Theatre,  New  York,  for  the 
first  time  recently  he  out-grossed  all  Broadway  competition  by  a decisive  margin. 

Harry  Carey’s  F.  B.  O.  attractions  are  huge,  fast-moving  SHOWS,  packed  to 
the  hilt  with  sure-fire  entertainment  and  backed  by  the  greatest  exploitation  and  show- 
manship in  the  business.  Now’s  your  chance  to  cash  in  on  Carey.  He’s  going  like  a 
billion  dollars!  Land  him  NOW  at  your  nearest  F.  B.  O.  Exchange. 


AND  ADVENTURE  AMID  ARIZONA  BADLANDS 


DISTRIBUTED  BY  FILM  BOOKING  OFFICES  OF  AMERICA,  me. 


Home  Offices,  F.  B.  0.  Bldg.,  723  Seventh  Avenue,  New  Yorlc.  Exchanges  Everywhere. 


NEW  YORK 


From  the  New  York  American 

“My  Wild  Irish  Rose”  is  a good  pic- 
ture, and  it  is  well  photographed. 


Turn  your  lobby  into  an  Irish  village. 
Go  to  it.  Now — next  fall — next  winter, 
and  next  St.  Patrick’s  Day!  Oh  Boy! 

— Motion  Picture  News 


From  the  New  York  Evening  Telegram 

“My  Wild  Irish  Rose”  is  a strange  coupling  of 
two  classics — a song  and  a story.  It  sips  the  sweetness 
from  both  Ghauncev  Olcott’s  song  and  Dion  Bouci- 
cault’s  famous  stage  success.  This  appealing  motion 
picture,  which  has  the  power  to  please  all  factions 
and  offend  none,  is  given  a surrounding  musical  pro- 
gram that  is  Celtic  to  the  core,  and  is  worthy  of  hear- 
ing, even  as  a separate  entity. 

From  the  New  York  Herald 

The  settings  have  been  well  chosen  and  the  picture 
will  be  enjoyed  by  all  those  who  travel  miles  to  hear 
Chauncev  Olcott  say,  “Ah  darlint.” 

From  the  New  York  Tribune 

“My  Wild  Irish  Rose”  is  unusually  good  enter- 
tainment. 

From  the  Motion  Picture  News 

No  picture  has  ever  been  placed  in  celluloid  form 
which  is  more  true  to  the  atmosphere  of  the  Emerald 
Isle.  One  can  almost  smell  “the  ould  sod”  and  the 
peat  bogs.  Scenicallv,  “My  Wild  Irish  Rose”  is  a 
thing  of  beauty. 


From  the  New  York  Evening  World 

If  anyone  enjoys  ANY  sort  of  entertainment  this 
sort  of  weather,  they  will  enjov  “My  Wild  Irish 
Rose.” 

From  the  New  York  Evening  Journal 

A liberal,  full-sized  bouquet  of  flowers  is  shown  in 
“My  Wild  Irish  Rose"  at  the  Strand  Theatre.  “My 
Wild  Irish  Rose”  is  a beautiful,  interesting  and  effi- 
cient adaptation  of  Boucicault’s  play,  “The  Shau- 
graun.  ” 

From  the  New  York  Sun 

“My  Wild  Irish  Rose,”  the  adaptation  of  Dion 
Boucicault’s  play  “The  Shaugraun,”  at  the  Strand 
this  week,  is  not  much  wilder  or  distinct  from  other 
roses,  but  it  will  be  enjoyed  by  those  who  like  any 
kind  of  roses.  It  has  been,  well  directed  by  David 
Smith,  and  there  is  a freckled  little  boy  in  it  whose 
popularity  may  lead  Jackie  Coogan  to  adopt  freckles, 
too. 

From  the  New  York  Daily  News  ( 

There’s  the  funniest  little  boy — Richard  Daniels — 
whose  freckles  rival  those  of  young  Wesley  Barry,  in 
this  picture. 


CHICAGO 


CHICAGO  TRIBUNE 
It’s  a nice  change  from  the  bobbed  heads 
and  abbreviated  frocks  of  today,  this  glimpse 
back  into  Victorian  times.  The  clank  of 
swords  and  the  mustu  scent  of  crinolines  have 
charm  that  never  dies.  It’s  a delightful  bit 
of  nineteenth  century  drama. 


Chicago  Herald-Examiner 

The  story  of  “My  Wild  Irish  Rose’’  is  romantic 
and  dramatic.  There  is  a great  deal  of  wit  and  beauty 
in  the  picture.  You  will  be  missing  something  out  of 
the  ordinary  if  you  miss  “My  Wild  Irish  Rose.’’ 

From  Chicago  American 

Pat  O’Malley  is  a real  Irish  boy  in  a role  that  he 
evidently  enjoys,  and  that  he  makes  you  like  as  much 
as  he  does.  A small  Irishman,  Mickey  Daniels,  will 
make  all  freckled  faced  youngsters  look  to  their 
laurels.  Stratford’s  musical  setting  for  “My  Wild 
Irish  Rose’’  makes  a double  reason  for  you  to  hurry 
there.  Come  on,  let’s  go. 

SAN  FRANCISCO 

From  San  Francisco  Bulletin 

“My  Wild  Irish  Rose”  abounds  in  dramatic  situa- 
tions. The  arrest  of  the  hero,  his  trial,  banishment  to 
Australia,  his  escape  from  the  prison  ship,  a stirring 
battle  atop  a cliff,  are  but  a few  of  them.  The  director 
has  achieved  an  array  of  living  and  lovable  character- 
izations that  stand  out  with  cameo  brilliance. 

From  San  Francisco  Call 

“My  Wild  Irish  Rose,”  the  feature  photoplay  at  the 
Tivoli  this  week  is  a thing  of  beauty,  and  runs  true 
to  the  atmosphere  of  the  Emerald  Isle.  The  picture 
has  a good  story,  one  which  holds  the  interest  at  all 
times,  and  a splendid  cast,  the  members  of  which  give 
some  fine  character  portrayals. 

From  San  Francisco  Chronicle 

“My  Wild  Irish  Rose”  drew  throngs  that  filled  the 
Tivoli  Theatre  all  day  yesterday,  crowds  that  laughed 
at  the  fun  and  thrilled  over  the  dramatic  situations 
of  the  story.  A merry-faced  youngster,  Mickey 
Daniels,  causes  many  a laugh  before  he  does  a thing. 
And  he  does  a lot  of  them. 


DENVER 


From  Denver  Post 

Mickey  Daniels,  with  his  justly  famous  freckles,  is 
at  the  Isis  this  week,  and  you  would  think  you  were 
in  a peaceful  spot  in  old  Ireland.  The  feature  is 
“My  Wild  Irish  Rose.”  An’  shure,  it’s  a foine  pic- 
ture, so  it  is.  It  is  a strange  coupling  of  two  classics, 
a song  and  a story.  One  was  sung  to  fame  by  Chauncey 
Olcott  and  the  other  was  Dion  Boucicault’s  “The 
Shaugraun.  ” The  combination  of  so  many  things,  all 
tend  to  make  an  excellent  entertainment  at  the  Isis 
this  week. 


\ REAL  special  production. 

All-star  cast.  Beautifully 
screened.  A ready-made 
demand.  Wonderful  tie-up 
plan.  A sure-fire  box  office 
opportunity. 


ALBERT  E.  SMITH  president 


i yOXJTH" presents  i 

IT'S  PERSONNEL 


Let  the  trade  say  the  rest! 

“ An  intensely  human  drama.*’  Harri- 
son’s Reports. 

“ Good  melodramatic  Story  logically  told 
— audience  appeal — well  sustained  in- 
terest ” — Film  Daily. 

“ Splendid  east — up-to  date  melodrama  ” 
— Motion  Picture  News. 

“ Powerful  — dramatic  — Abramson  has 
given  trade  what  patrons  are  demand- 
ing”— Moving  Picture  World. 

“Will  rank  with  the  best  of  recently 
screened  state  right  subjects.” — Exhibitors 
Trade  Review. 

“Well  directed — exceptional  cast — clev- 
erly told  story — should  find  ready  ac- 
ceptance.”— Exhibitor’s  Herald. 

“ Powerful  dramatic  story — big  surprise 
ending.” — Motion  Picture  Journal. 


Harry  T- 
Morey  ( 


-qQQQOq 


xSgSSSSn 


■^.Madeline  laVarre/^ 

(OX  I’i/- 


Joseph 

Striker 


OOOOOoi 


r Bobby  Connell 
^ooooqo^^ Thu.rston. 


George  J-- 
Williams 


lioooooS- 


Harry  Garson 

presents 


GEORGE  BEBAN 


in 


THE  SIGN  OF  THE  ROSE 


with 

HELENE  SULLIVAN 

and  a superlative  cast 

Written  and  Supervised  by  George  Beban 


THE  greatest  road  show  screen  attraction  in  the  United 
States  this  season  is  "The  Sign  of  the  Rose”  in  con- 
junction with  the  personal  appearance  of  Mr.  Beban 
and  his  company  enacting  the  famous  "flower  shop 
scene”  from  the  picture.  This  attraction  has  broken 
house  records  already  in  twenty-one  cities. 

American  Releasing  Corporation  is  pleased  to  announce 
that  our  Theatrical  Department  has  booked  Mr.  Beban 
and  company  and  his  tremendous  picture  for  a route 
that  embraces  these  big  motion  picture  theatres: 

LOS  ANGELES:  Fred  Miller’s  California  Theatre. 
WICHITA,  Kan.:  Stanley  Chambers’  Miller  Theatre. 
KANSAS  CITY:  Frank  L.  Newman’s  Newman  Theatre. 
ST.  LOUIS : Fred  Cornwell’s  Del  Monte  Theatre. 
PEORIA,  111.:  Dee  Robinson’s  Madison  Theatre. 

ROCK  ISLAND:  Joe  Hopp’s  Majestic  Theatre. 
CINCINNATI:  MacMahan  and  Jackson’s  Lyric  Theatre. 
CHARLESTON : T.  L.  Kearse’s  New  Kearse  Theatre. 
READING,  Pa.:  Carr  & Schad’s  Colonial  Theatre. 
COLUMBUS,  O.:  William  James’  James  Theatre. 

NEW  ARK,  N.  J.:  Adams  Bros.’  Newark  Theatre. 
PATERSON,  N.  J.:  Adams  Bros.’  U.  S.  Theatre. 
OKLAHOMA  CITY : Tom  Boland’s  Empress  Theatre. 

Other  tremendous  bookings  in  New  York  and  Chicago 
will  be  announced  next  week.  In  the  booking  of  this 
picture  we  are  confined  to  a 35-weeks’  season  linked 
with  the  appearance  of  Mr.  Beban  and  company  in 
person  and  more  than  twenty  of  these  have  been  closed 
and  play  dates  set. 

You  want  this  attraction.  To  be  sure  of  getting  it  you 
had  better  telegraph  us  immediately. 


^ ^~7tA  gL  i r* 

— . * * 'l 

ri  u * * 

* 

Ame 

RELEASING 

CORPORATION 

-J 

In  Canada:  Canadian  Releasing  Corporation,  Limited 


Y essir — here 
it  is!” 


If  you  had  a buzzer  on  your  desk — and  just  the  pressing  of  it — 
would  bring  in  an  assistant  who  would  rattle  off : — 

“ Yessir — here's  the  picture,  date  of  release,  star,  di- 
rector, cast,  story! 

" Here’s  what  the  reviewer  says  about  it — what  the  pro- 
ducer says  about  it — what  the  paper  is — hoiv  other 
exhibitors  have  advertised  it — what  first  runs  it  had — 
what  its  box-office  percentage  is — etc.,  etc.,  etc.” 

Well — you’d  pay  a lot  for  that  service. 


^ ^ 


Every  exhibitor  today  has  just  such  an  assistant. 

The  “NEWS”  BOOKING  GUIDE! 

Right  on  his  desk.  In  his  pocket  if  he  likes. 

And  right  at  his  elbow  a complete,  orderly  file  of  MOTION 
PICTURE  NEWS. 

It’s  a bookkeeping  index  to  all  the  booking  and  exploitation  service 
any  exhibitor  anywhere  needs  on  any  picture. 

He  can  be  without  press-books  or  any  other  such  aid  whatever. 
But  once  he  uses  this  unfailing  assistant  he’ll  never  trust  another. 
— And  he  needs  no  other! 


and  write  your  own  scenario.  Write  the  kind  of  a picture  you 
would  be  proud  to  show  your  patrons — the  kind  you  know  will 
fill  your  theatre.  It’s  10  to  1 you  will  create  a picture  just  like 


Keep 
your 
eye  on 


•Roy  Stewart  and  Splendid  Cast 

Snow  scenes  that  outdo  nature — Story  truer  than  life  itself — As  clean  as  a baby’s 
conscience — As  thrilling  as  a ’plane  flight.  It  shrieks  exploitation — it  generates  pub- 
licity. If  it’s  pictures  you  want,  not  alibis;  if  it’s  crowds  you  want,  not  disappoint- 
ments ! if  it’s  profits  you  want,  not  losses — Play  the  peer  of  all  snow  pictures — “ THE 
SNOWSHOE  TRAIL.”  Tell  us  when — We’ll  tell  you  how. 

Film  Booking  Offices  of  America,  Inc. 

MAIN  OFFICES  723  SEVENTH  AVENUE,  NEW  YORK  — EXCHANGES  EVERYWHERE 


. 


A Confession 


We  start  this  with  a confession. 

First,  we  make  the  broad  statement  that  very  few 
advertisers — the  men  who  spread  the  million  a year 
— know  what  a trade  paper  potentially  is.  That’s  a 
fact! 

But  it's  our  fault, — because  we  haven’t  told  them. 

We’ve  been  busily  engaged  in  making  good  papers 
— and  they  are  good.  We’ve  tried  generously  to  give 
editorially  what  the  advertiser  should  give  in  his  ad- 
vertising pages.  We’ve  been  prodigal  and  cheerful 
about  the  large  expense  of  it,  too — and  the  red  ink 
on  the  ledger. 

But — for  whatever  reason — we  haven’t  told  the  ad- 
vertiser what  the  trade  paper  means  to  him — can 
do  for  him — should  do  for  him. 

* * *- 

The  trade-paper  is  fully  enough  recognized — as 
an  established  and  indispensable  branch  of  the 
industry. 

Appropriations  are  made  without  debate,  divided 
(in  a deadly  way,  too  often)  and  handed  out. 

That’s  the  trouble;  they  are  handed  out. 

* * * 

Handed  out — as  a sop. 

To  have  the  paper  give  editorially  the  information 
the  advertiser  could  better  give  in  his  own  white 
space. 

Or  for  political  objectives,  or  to  buy  editorial 
good-will,  or  good-naturedly — or  what  not. 


The  general  feeling  seems  to  be  that  as  long  as  w 
get  the  advertising  money  we  should  not  kick  aboi 
the  way  it’s  used. 

An  advertiser,  the  other  day,  enthused  over  oi 
“ Booking  Guide.” 

“ That’s  the  finest  piece  of  service  ever  given  th| 
exhibitor,”  said  he. 

“ If  so,”  said  our  representative,  “ why  don’t  yoi 
use  it  more  fully  to  merchandize  your  pictures?” 

“ Oh  well,”  said  the  advertiser,  “ you  don’t  car] 
do  you,  so  long  as  we  advertise  right  along  i 
Motion  Picture  News?” 

*  *  * * 

Yes,  we  do  care — tremendously . 

We  want  the  advertiser’s  money  spent  profitabl 
to  himself  and  profitably  to  the  exhibitor.  We  d 
not  care  merely  to  receive  it.  We  want  it  to  givjl 
full  sendee  to  the  reader  and  to  him. 

Naturally  we  want  this.  A trade  paper  canno 
prosper  unless  it  helps  its  trade  to  prosper — through 
it. 

Its  value  to  itself  and  to  its  trade  is  measured  b; 
the  service  it  gives. 

So  its  advertising  must  serve — for  all  it  possibh 
can. 


jLCo 


Independent 

Producers 


DISTRIBUTION-SALES-RELEASE-AUDITING 
EXPLOITATION-LEGAL  SERVICE^  FINANCE 


MANY  TIMES  IMITATED 

NEVER  TRULY  COPIED 

\ 


Now  in'*  — Successful  year 

THE 

PRODUCERS  SECURITY  CORPORATION 

RICORD  CRA.DWELL  president 

GENERAL  OFFICES  - 516 -5t£  AVE.  NEW  YORK 


1238 


S'.; 


Motion  Picture  Ney 


Sol  Lessei 

presents 

JACKiE 


in 


TROUBLE 


A Jackie  Coogan  Production 
and  a First  National  Attraction 


One  of  the  Year’s  Big  Money  Makers 


1239 


September  9 , 1922 


No  Wonder  He  Laughs! 

And  your  patrons  will  roar  at  the  riotous 
mishaps  that  occur 

Behind  the  Wings 
In  the  “Movies” 

when 

MACK  SENNETT 

presents 

BEN  TURPIN 

in  his  latest 
and  his  best 


Don’t  overlook  any  of  the  Sennett- 
Turpin  2-reel  fun  makers, 

“ Step  Forward  ” “ Bright  Eyes  ” 

“ Love  and  Doughnuts  ” 


Ain’t  it  scandalous,  Mabel,  the  get-up  of 
these  old  flappers? 


Distributed  by  Associated  First 
National  Pictures,  Inc. 


1240 


Motion  Picture  News 


“Proves  Triumph 


at  Strand” 

— New  York  American. 


1 he  above  is  the  headline  in  the 
New  York  daily  which  comments 
follows : 

“ Guy  Bates  Post,  ap- 
pearing for  the  first  time  in 
the  cinemas,  scores  a new 
triumph  in  ‘ The  Masque- 
rader,’ at  the  Strand  Thea- 
tre this  week.  And  Richard 
Walton  Tully,  making  his 
debut  as  a movie  producer, 
has  set  a pace  so  high  that 
it  will  be  difficult  for  him 
to  keep  up  the  excellent 
standard  of  his  first  flicker- 
ing endeavor.  Mr.  Post’s 
acting  is  superb.  The  scenes 
are  wonderfully  well  done. 
Both  star  and  producer 
have  given  the  best  they 
have  to  make  ‘ The  Mas- 
querader ’ a picture  well 
worth  seeing.  They  have 
scored  a dual  triumph.'’ 


From  the  famous  novel  by 
Katherine  Cecil  Thurston 
and  the  stage  play  by  John 
Hunter  Booth. 


Directed  by 

James  Young 


A First  National 
Attraction 


big 

as 


Richard  Walton  Tully  Production  So 
Popular  It  Held  Over  for  2nd  Week’s  Run 


As  You  Make  It 


OF  all  the  many  and  impressive  business 
forecasts  made  we  like  best  the  shrewd 
terse  statement  of  the  silk  manufacturer 
who  said: 

“ Business  will  be  good  if  you  make  it  good.” 
And  that’s  about  all  there  is  to  this  much 
mooted  subject. 

But  it’s  a lot. 

* * * 

The  United  States  today,  from  a business 
standpoint,  is  like  a lusty  animal  straining  at 
its  traces,  eager  to  leap  ahead  into  booming, 
bounding  activity. 

Even  so  great  an  obstacle  as  the  European 
financial  debacle  doesn’t  seem  to  stand  heavily 
in  the  way. 

The  railroad  and  coal  strikes  do  not  affect  the 
stock  prices  of  the  railroads  and  industrials. 

Business — apparently — is  going  ahead  any- 
way! 

There  is  everywhere  a determination  to  do. 
The  crop  yield  is  tremendous.  Goods  are 
wanted.  Nothing — apparently — can  hold  the 

country  back.  It  is  on  its  way. 

* 

The  way  ahead  isn’t  altogether  clear.  There 
will  be  set-backs.  The  graph  line  of  business 
resumption  will  be  a jagged  one.  But  it  will 
be  upward.  That’s  certain. 

All  of  which  is  mighty  encouraging  in  a 
general  way. 

But  the  motion  picture  individual  is  asking: 
how  does  this  hit  my  particular  case? 

And  the  only  definite  answer  we  can  find  is 
the  silk  man’s  declaration : 

“ Business  will  be  good  if  you  make  it  good.” 

* * * 

The  business  revival  isn’t  going  to  pull  any 
particular  business  along  with  it. 

Success,  as  always,  will  be  measured  by  each 
man’s  individual  effort. 


And  every  man  who  reads  this  knows  better 
than  we  do  just  what  his  particular  business 
demands  of  him — just  how  much  hard  work 
and  brain  work. 

We  won’t  attempt  any  advice. 

* * * 

But  we  have  this  to  say  to  the  trade  at  large: 

The  time  has  come,  in  this  industry’s  career, 
for  better  business  practices  all-around,  for 
contracts  back  and  forth  between  producer, 
distributor  and  exhibitor  that  will  let  each  live 
and  prosper,  as  they  deserve  to. 

A contract  that  discourages  a good  producer 
is  a bad  contract,  mighty  bad.  A rental  price 
that  hurts  a good  exhibitor  is  a mighty  bad  busi- 
ness practice. 

In  other  words,  each  of  the  three  branches  of 
this  business  can  prosper  only  through  the 
prosperity  of  the  other. 

That’s  true  as  daylight;  and  every  sensible 
man  knows  it. 

But  the  principle  hasn’t  been  applied  in  the 
past.  Shortsighted  profits — more  commonly 
called  “ gypping  ” — have  been  a too  common 
aim. 

That  must  cease.  It  will  cease.  It  always 
does  in  any  industry.  And — knowingly  and 
sincerely  we  say — this  new  era  is  beginning 
right  now. 

* * * 

So  to  the  industry  at  large,  more  emphatically 
than  to  the  individual,  we  say: 

“ Business  will  be  good  if  you  make  it  good.” 

By  fair  dealing! 

'€e/*Ar}  HdZTzr 


Vol.  XXVI  SEPTEMBER  9,  1922  No.  11 


1242 


Motion  Picture  News 


M bombshell  into  the  Brit- 
ish Trade  with  his  dec- 
laration that  the  market  there 
should  be  swept  free  from  its 
accumulation  of  old  pictures. 

The  Kinematograph  takes  a 
decided  “ show  me  ” attitude, 
in  fact  questions  openly  Mr. 

Loew’s  sincerity.  Marcus  Loew 
is  known  here  to  mean  what 
he  says,  and  his  judgment  is 
cool  and  deliberate.  What  he 
said  will  undoubtedly  go  for 
Metro  pictures  and  we  believe 
he  will  make  a sincere  effort 

upon  his  arrival  here  to  get  uniform  action  from  the  leading 
American  producers.  We  have  asked  him  to  state  his  views 

on  the  subject  in  next  week’s  MOTION  PICTURE  NEWS. 

* * * 

\X7  E are  keen  for  all  that  serves  to  encourage  the  indepen- 

* v dent  producer ; so  we  note  with  pleasure  the  entrance  of 
A.  S.  Aronson  into  this  important  field.  Mr.  Aronson,  who 
organized  Regal  Films  and  Goldwyn  Pictures,  Ltd.,  in  Canada 
and  who  was  recently  Vice  President  and  General  Sales  Man- 
ager of  Goldwyn  Distributing  Corporation,  is  one  of  the  ablest 
and  most  experienced  distributors  in  the  business.  To  the 
independent  producer,  who  should  be  left  free  to  give  his  best 
efforts  to  production,  he  offers  such  important  service  as  ap- 
proval of  booking  contracts,  enforcement  of  play  dates,  audit- 
ing of  accounts  and,  last  but  not  least,  advertising  and  sales 
promotion.  A much  needed  service  and  a big  field  here  for  a 
capable  man. 

^ ^ 

JUTARRY  CHARNAS,  President  of  the  Standard  Film 
Service  Company  of  Ohio,  Michigan,  Kentucky,  western 
Pennsylvania  and  West  Virginia,  starts  on  September  10th  a 
four-day  dinner  trip  covering  the  cities  of  Pittsburgh,  Cincin- 
nati, Detroit  and  Cleveland.  Banquets  will  be  given  to  ex- 
hibitors in  these  exchange  centers.  A number  of  New  York 

people  will  accompany  Mr.  Charnas  as  his  guest. 

# # # 

\\7  ELL,  well,  well!  Our  old  friend,  Canon  Chase,  comes 

* * forth  after  a Summer’s  seclusion.  What  a jolly  old 
codger  he  is!  He  is  out  again  for  Federal  control  of  motion 
pictures — says  they  are  not  made  right  at  all  and  as  he 
would  have  them.  But  he  doesn’t  stop  there.  He  suggests 
Federal  control  of  the  private  lives  of  the  actors.  And  then 
— Federal  control  of  their  salaries! 

This  is  a solemn  thought.  Here  we  are  worrying  over  the 
economics  of  an  industry  and  the  Canon  from'  his  cloister 
clears  up  these  business  problems  with  one  clarion  call. 

Stars’  salaries?  Why  bother  about  the  competition  that 
makes  them  high?  Let  the  Government  step  in  and  control 
them.  Simple  as  A.  B.  C. 

Then  there’s  overproduction,  duplication  of  exchange  sys- 
tems, high  rentals,  exhibitor  competition,  overbuilding  of 
theatres — and  what  not? 

Federal  control!  That’s  the  answer.  All  the  Government 
has  to  do  is  to  step  in  and  regulate.  The  Canon  doesn’t 
cover  these  points;  but  he  is  naively  and  graciously  clever. 
He  leads  us  to  them  by  inference.  If  stars’  salaries  can  be 
regulated,  why — it’s  as  clear  as  daylight — so  can  all  the  other 
abuses  that  arise  from  business  competition. 

Why  on  earth  couldn’t  somebody  in  the  business  think  of 
this?  Where  are  our  economists,  anyway? 

It’s  all  so  simple. 

3*C  i*C  5fC 

Just  recently  on  the  map  itself,  Czecho- Slovakia  is  in  the 
way  of  establishing  the  American  motion  picture  permanently 
on  its  own  map.  At  least  that’s  the  avowed  purpose  of  Mr. 
I.  E.  Svoboda,  who  has  .just  arrived  from  the  lusty  infant 
Republic  in  Central  Europe  and  is  headquartered  temporarily 


at  the  Hotel  Astor,  New  York. 
In  addition  to  acquiring  films 
of  the  “Made  in  the  U.  S.’’ 
brand  for  Czecho-Slovakia,  Mr. 
Svoboda  is  here  to  negotiate  for 
the  distribution  of  American 
pictures  in  Germany,  Austria, 
Hungary,  Jugo-Slavia,  Rouma- 
nia,  and  Bulgaria.  In  his  own 
country,  Mr.  Svoboda  is  one  of 
the  industry’s  pioneers,  having 
established  the  first  exchange  in 
Prague  ten  years  ago.  He  has 
also  taken  a prominent  part  in 
the  organization  of  various  film 
enterprises  in  the  Balkan  states, 
including  the  first  studio  in  Prague  to  boast  of  mercury-vapor 
lighting  equipment.  He  officiated  as  Carl  Laemmle’s*  repre- 
sentative for  Central  Europe  just  prior  to  his  present  venture 
as  a foreign  distributor. 

* * # 

rT'  HE  London  press  is  not  using  superlatives  over  the  drama- 
J tization  of  A.  S.  M.  Hutchinson’s  book,  “ If  Winter 
Comes.”  Which,  of  course,  makes  it  easier  for  Harry  Millarde 
in  his  picturization  of  the  big  selling  novel.  All  he  has  to  do 
is  watch  his  step  and  profit  by  the  mistakes  of  the  dramatist. 
And  being  right  on  the  ground  in  touch  with  Mr.  Hutchinson 
and  the  charming  background  of  English  country  life,  there  is 
no  reason  why  he  should  not  succeed. 

* «=  # 

HP  HE  Ritz  Carlton  ushered  in  another  big  picture,  Con- 
stance Talmadge  scored  her  greatest  success,  Sidney 
Franklin  delivered  one  of  the  finest  pieces  of  direction  in  film 
history,  S.  L.  Rothafel  outdid  himself  in  score  and  pres- 
entation, Warner  Oland  scored,  Frances  Marion  and  others 
too  numerous  to  mention  did  their  cleverest  work — all  this 
when  “ East  Is  West  ” was  given  its  premiere  last  Friday 
evening. 

Joe  Schenck  beamed,  First  National  executives  smiled 
happily,  Samuel  Shipman  declared  the  picture  better  than 
the  play,  film  men  in  general  applauded  without  reservation 
and  a large  audience  that  was  friendly  at  the  beginning  got 
quickly  enthusiastic  and  then  positively  joyful. 

“ East  Is  West  ” is  a fine  piece  of  work — every  bit  of  it. 
We  congratulate  every  single  member  of  the  organization 
that  made  it.  It  is  another  harbinger  of  good  times. 

* * * 

ILIARRY  RAVER  becomes  a “ hired  man  ” for  the  first 
A time  in  many  moons  and  with  the  same  jump  he  leaves  the 
film  business.  Last  Spring  he  put  on  an  elaborate  exposition 
and  fashion  show  at  Madison  Square  Garden  for  the  Masons 
of  New  York  State.  The  tidy  sum  of  $175,000  was  cleared  for 
the  state  Masonic  hospitals;  and  now  the  Masons  of  other 
states  want  his  services  in  the  same  connection.  Harry  Raver 
is  a born  showman  and  a fine  one,  and  we  can  well  imagine 
how  he  will  enjoy  his  new  job,  even  as  a hired  man.  Just  the 
same  he  is  a film  man  and  always  will  be  and  he’ll  be  back  one 
of  these  days,  we  opine,  to  give  us  more  “ Cabirias  ” and  to 
take  other  forward  steps  in  the  field. 

Bert  Wheeler  succeeds  Mr.  Raver  as  President  of  Torino 
Films,  Inc. 

# * # 

Ti/T ARY  ALDEN  is  about  to  start  on  a production  which  will 
-*■  take  her  to  Porto  Rico.  The  famous  mother  of  “ The  Old 
Nest  ” — who  is  really  a young  woman  by  the  way — recently 

finished  her  work  in  a prominent  role  in  “ Notoriety.” 

* * * 

UY  BATES  POST  please  stand  up  and  receive  our  trib- 
ute  for  the  excellent  interpretation  of  the  dual  role  in 
the  screen  version  of  your  successful  play,  “ The  Masquera- 
der! ” Here  is  pantomime  of  the  highest  order.  The  differ- 
entiation of  this  dual  identity,  Chilcote  and  Loder,  the 
former  a gifited  irresponsible,  the  latter  a struggling  journal- 


1243 


September  p,  1922 


ist  is  an  expression  unsurpassed  in 
the  shadow  world.  How  easily  this 
play  could  have  faltered  in  less 
skillful  hands,  and  though  you 
know  the  outcome  of  the  story — the 
successful  masquerading — Post  car- 
ries you  along  with  your  eyes  riv- 
eted upon  the  screen.  There  isn’t 
one  false  move — every  whim,  every 
gesture  is  in  its  place.  We  might 
add  that  the  picture  contains  the 
best  sample  of  double  exposure 
ever  revealed. 

^ ^ >(c 

A DOLPH  ZUKOR  has  made  a 
private  pilgrimage  to  Roches- 
ter to  inspect  the  palatial  new  East- 
man theatre  without  waiting  for 
the  reception  to  the  industry  sched- 
uled for  Sept.  2.  Mr.  Zukor  devoted 
a full  day  to  the  subject,  and  was 
entertained  at  the  home  of  George 
Eastman,  who  donated  the  theatre 
and  the  Eastman  School  of  Music 
with  a supporting  endowment  to 
the  University  of  Rochester. 

Mr.  Zukor  was  enthusiastic  over  the  novel  enterprise, 
which  will  have  its  premiere  on  Labor  Day  as  a picture  pal- 
ace with  a weekly  break  of  continuity  on  Wednesday  nights 
when  concerts  will  be  given  and  on  infrequent  occasions 
when  grand  opera  will  be  presented. 

The  local  newspapers  devoted  considerable  space  to  Mr. 
Zukor’s  visit. 

# ;fc 

EARNEST  E.  VAN  PELT,  New  York  representative  of  Sa- 
^ cred  Films,  Inc.,  arrived  at  the  studio  and  home  office  this 
week  after  an  absence  of  seven  months.  During  his  sojourn 
in  the  East  Van  Pelt  made  many  alliances  with  educational 
and  religious  organizations  and  obtained  their  support  in 
helping  exhibitors  boost  the  Bible  films  from  the  pulpit  and  the 
class  room. 

The  company  will  film  the  lives  of  Joseph  and  Moses  in  the 
original  Biblical  locales,  the  players  sailing  next  month  for 
Egypt. 

0.  LARSEN,  general  sales  manager  of  Russell  Produc- 
tions, Chicago,  is  in  New  Yorlc  with  “ Saved  by  Radio,’' 
a feature  with  George  Larkin  and  Jacqueline  Logan.  Mr. 
Larsen  rises  to  remark  that  Ohio,  Michigan,  Kentucky,  West- 
ern Pennsylvania  and  West  Virginia  rights  have  been  sold. 

* 

ipVER  since  Gardner  Sullivan  invented  the  famous  sub- 
^ title  “ God’s  Vast  Cathedral  ” as  representative  of  the 
boundless  West,  the  expression  has  been  used  indiscrimi- 
nately. Any  background  that  indicated  several  towering  fir 
trees  or  pines  with  a few  mountain  cliffs  thrown  in  for  good 
measure  was  catalogued  under  the  colorful  caption.  It’s 
really  been  a misnomer  except  in  mighty  few  instances.  We 
will  say,  however,  that  Frank  Borzage  has  found  the  big 
cathedral.  It  lies  up  in  the  Canadian  Rockies — in  that  awe- 
inspiring country  around  Banff  and  Lake  Louise. 

Take  a look  at  his  production,  “ The  Valley  of  Silent 
Men,”  and  you  will  agree  with  us  that  under  the  big,  blue 
and  white  canopy  which  prisoners  call  the  sky — up  there 
where  men  are  men — up  yonder  in  the  far  off  places  where 
the  pines  stand  “ like  Druids  of  old  indistinct  in  the  twi- 
light,” indicating  that  they  are  silent  sentinels  guarding  the 
destinies  of  man,  Borzage  has  found  a cathedral  of  cathe- 
drals. 

It  is  easy  to  wax  poetic  in  writing  of  Nature’s  eloquent 
vistas.  But  the  title  writers  should  use  more  discretion. 
There  are  landscapes — and,  well,  there  are  landscapes.  When 
one  possesses  indescribable  beauty  so  that  the  observer  can 


The  Beery  Brothers,  Arline  Pretty  and  Virginia  Faire 
have  some  fun  between  scenes  of  “ Stormswept,”  for- 
merly titled  “ Wreckage which  F.  B.  O.  will  release. 
The  fearless  mariners  from  left  to  right  are  Noah  Beery, 
Arline  Pretty,  Virginia  Faire  and  Wallace  Berry 


only  offer  mute  expression  it  is  time 
to  use  the  picturesque  superlatives 
— the  pretty  paraphrases — the  sweet 
sounding  synonyms. 

UESS  who  is  going  to  make  a 
tour  of  the  world!  We  intro- 
duce to  you  Jackie  Coogan,  who, 
upon  the  completion  of  his  present 
feature,  as  yet  untitled,  will  depart 
for  a sail  over  the  seven  seas.  Ac- 
cording to  the  First  National  bulle- 
tin, Jackie  will  be  in  London  in  time 
for  the  English  premier  of  his  film 
version  of  “ Oliver  Twist.”  We  an- 
ticipate a stampede  from  Stamboul 
to  Stockholm,  from  Sebastopol  to 
Sydney  to  get  a close-up  of  young 
John. 

# * # 

HP  HE  news  has  broken  in  regard 
to  Lupino  Lane.  Fox  admits 


H. 


the  completion  of  the  first  series  of 
his  four  two-reel  comedies.  The  Eng- 
lish comedian,  whose  personality  and 
talent  caught  the  eye  of  William  Fox  during  the  engagement 
of  the  extravaganza,  “ Afgar,  ” has  arrived  in  New  York  en 
route  to  his  home  in  London,  where  he  will  remain  for  a num- 
ber of  weeks  before  returning  to  California.  The  names  of  his 
comedies  are  “ My  Hero,”  “ The  Pirates,”  “ The  Reporter,” 
and  “ Friend  Husband.” 

# # * 

CPEAKING  in  strictly  business  terms — please  be  advised 

^ that  F.  J.  Godsol,  president  of  Goldwyn,  left  Monday  for 
a visit  to  the  company  studios  at  Culver  City. 

^ ^ ^ 

TpRED  J.  BEECROFT,  advertising  manager  of  MOTION 

PICTURE  NEWS,  has  returned  to  New  York  and 
Douglas  Manor.  Three  weeks  of  pleasant  motoring  along 
the  open  road  under  the  open  sky. 

^ 

HpHE  SCRIPT,  that  breezy  little  bulletin  issued  as  the  of- 
ficial  organ  of  the  Screen  Writers’  Guild  and  which  is 
edited  by  Scenarist  Jack  Cunningham,  has  adopted  a snappy 
slogan.  It  paraphrases  Lincoln  with  a vengeance — With  Mal- 
lets toivard  none,  And  Clarity  for  all! 

* * * 

J TJCIEN  LITTLEFIELD,  the  w.  k.  character  actor,  and 
Patricia  Palmer,  the  equally  w.  k.  magazine  writer,  are 
cruising  upon  the  matrimonial  seas.  The  port  which  they  will 
call  home  is  Los  Angeles. 

^ # # 

np  ERRY  RAMSAYE,  who  is  making  screen  history  by  writ- 
*■  ing  about  the  history  of  the  screen  for  Photoplay,  is  doing 
some  scenics  for  the  Canadian  Pacific  R.  R.  He  is  up  at  that 
wonder  spot — that  haven  for  honeymooners,  Banff,  Alberta, 
Can. 

* * * 

CHARLES  CHAPLIN,  the  prominent  and  successful  young 
rancher  of  Gardner  Junction,  Cal.,  who  occasionally  dab- 
bles in  pictures,  has  been  the  guest  of  honor  recently  at  several 
farewell  dinner  parties  given  to  departing  Hollywoodians  who 
left  for  New  York.  “ We  have  with  us  this  evening  ” was 
uttered  at  the  fare-you-wells  of  Ralph  Block  and  Tom  Ger- 
aghty. 


E. 


R.  GOURDEAU  of  Australia  is  steaming  toward  New 
York,  where  he  will  arrive  Sept.  7th.  This  traveler 
from  the  Antipodes  is  general  manager  of  Australasian 
Films  (East),  Ltd.  His  headquarters  will  be  the  New  York 
office  during  his  stay  in  the  Occident. 


1244 


Motion  Picture  News 


Public  Relations  and  the  Picture  Industry 

Proper  Cooperation  Brings  Tremendous  Improve- 
ment in  Conditions  in  South 


ERALD  STANLEY  LEE  makes  a very 
striking  statements  in  his  “ Crowds," 
the  sense  of  which  is : Every  new  idea 
must  have  its  committee,  every  movement  must 
have  its  chairman,  every  new-born  thought 
must  have  its  conference,  every  plan  must  have 
its  propaganda,  etc. 

It  is  impossible  to  convince  a person  of  his 
error  in  judgment  unless  you  offer  some  sub- 
stitute. The  above  statements  of  Mr.  Lee 
would  indicate  that  whatever  substitute  pro- 
gram may  be  formulated  for  censorship  will 
require  an  organization  to  render  it  effective. 
No  member  of  the  industry  has  sufficient  time 
to  go  about  the  country  convincing  each  in- 
dividual of  the  error  of  censorship  as  a prin- 
ciple. Hence  we  must  have  a program  to  offer 
the  public  which  is  practical,  easily  adapted 
to  the  community,  and  which  precludes  censor- 
ship. 

In  approaching  this  question  the  Southern 
Enterprises,  Inc.,  tried  to  determine  what  the 
average  community  considers  its  most  serious 
problems  in  connection  with  motion  pictures. 
These  we  found  to  be  three : 

Lack  of  suitable  pictures  for  children, 

Lack  of  accurate,  reliable  information  as  to 
type  of  pictures,  prior  to  exhibition. 

Lack  of  some  means  of  securing  the  exhibi- 
tion of  more  of  the  better  pictures. 

No  one  witliin  the  industry  could  possibly 
object  to  the  realization  of  this  program  so  we 
then  set  about  finding  the  proper  methods  by 
which  a representative  group  from  each  com- 
munity could  accomplish  these  aims. 

It  will  be  seen  immediately  that  censorship 
cannot  accomplish  any  one  of  these  objectives. 
It  cannot  standardize  pictures  so  as  to  render 
them  suitable  for  children ; it  cannot  serve  as 
a guide  to  the  public  in  selecting  its  cinema 
entertainment;  it  cannot  insure  a forward 
progress  in  production.  Censorship  is  only  a 
restraint,  a “ verboten,”  so  our  task  was  really 
one  of  selling  the  public  on  “ what  their  prob- 
lems actually  are,”  rather  than  on  the 
“ method  of  cure.” 

Work  Begins  in  Atlanta 

This  work  was  begun  in  Atlanta.  We  called 
together  a few  influential  men  and  women, 
with  whom  we  discussed  the  question  from 
every7  angle.  They  in  turn  called  together 
others  and  established  the  first  Better  Films 
Committee  in  the  South. 

This  committee,  for  experimental  purposes, 
formed  three  sub-committees:  (1)  Committee 
on  Selected  Programs,  which  handles  Boys’ 
and  Girls’  Matinees  on  Saturday  mornings  as 
the  first  step  towards  a solution  of  the  first 
problem. 

(2)  Committee  on  publicity,  which  pub- 
lishes once  every  month  a Photoplay  Guide, 
taken  from  the  Selected  Lists  of  the  National 
Board  of  Review,  as  the  first  answer  to  prob- 
lem two. 

(3)  A review  Committee,  which  holds  itself 
in  readiness  to  review  any  picture  at  the  re- 
quest of  the  theatre  manager,  to  determine 
whether  or  not  it  shall  receive  the  committee’s 
endorsement. 

This  was  merely  the  beginning.  During  the 
past  twelve  months  sub-committees  have  been 
created  for  Visual  Instruction,  Extension 
Work,  Parent-Teacher  Associations,  etc. 

Better  Films  Committees  have  been  organ- 
ized in  Memphis,  Knoxville,  Dversburg,  Jack- 


By  Turner  Jones 


Gives  Remedy  for  Picture 
Ills 

Here  is  the  second  of  a series  of  four 
articles  written  by  Turner  Jones,  Public 
Relations  Representative  of  the  Southern 
Enterprises,  Inc.,  on  Public  Relations  of 
the  Motion  Picture  Theatre.  These  ar- 
ticles were  prepared  exclusively  for  the 
MOTION  PICTURE  NEWS.  They  are 
of  interest  to  everyone  in  the  industry  as 
they  point  out  the  ills  and  cures  as  they 
are  and  as  they  may  be  remedied.  In  this 
week’s  article  Mr.  Jones  adds  much  valu- 
able information  to  that  given  last  week. 
He  tells  of  the  wonderful  improvement 
of  conditions  in  the  south  as  a result  of 
proper  relations  with  the  public. 


son,  Tenn. ; Atlanta,  Augusta,  Monroe,  Ga. ; 
Jacksonville,  Tampa,  St.  Petersburg,  Fla.; 
Columbia,  Spartanburg,  Greenville,  Charles- 
ton, S.  C. 

What  is  the  Better  Film  Committee  from 
the  industry’s  standpoint?  It  is  an  effective 
method  of  organizing  and  capitalizing  the 
energies  and  efforts,  once  exercised  against  us, 
to  sell  our  best  attractions  for  us.  From  the 
public’s  standpoint,  it  is  the  surest  method  of 
reflecting  public  sentiment  to  the  producer, 
through  the  exhibitor,  and  insuring  an  orderly 
development  of  the  motion  picture. 

Now  as  to  results:  In  Atlanta  alone,  since 

the  first  of  the  year,  more  than  40,000  children 
have  been  entertained  at  the  Boys’  and  Girls’ 
Matinees  conducted  by  the  Howard  Theatre. 
No  one  activity  of  a theatre  in  the  South  has 
ever  created  as  much  goodwill,  among  both 
men  and  women,  in  the  community  as  has  the 
Boys’  and  Girls’  Matinee. 

This  matinee  also  places  the  theatre  in  a 
position  where  it  can  say : “ We  offer  a pro- 

gram suited  to  your  little  ones  and  we  do  not 
want  your  children  in  attendance  at  our  adult 
performances.”  Thus  the  burden  of  proof  is 
shifted  to  other  shoulders.  At  the  same  time 
the  theatre  is  developing  future  motion  picture 
patrons  and  identifying  itself  with  motion  pic- 
ture entertainment  in  the  mind  of  the  youthful 
patron.  These  matinees  are  self  supporting 
and  usually  make  a small  profit. 

Boys’  and  Girls’  Matinees  were  operated 
during  the  past  school  year  in  Birmingham, 
Montgomery,  Anniston,  Ala. ; Jacksonville, 
Tampa,  Orlando,  Lakeland,  St.  Petersburg, 
Fla. ; Atlanta,  Augusta,  Columbus,  Savannah, 
Ga. ; Asheville,  Salisbury,  N.  C.;  Columbia, 
Spartanburg,  Charleston,  S.  C.;  Memphis, 
Nashville,  Knoxville,  Chattanooga,  Dversburg, 
Jackson,  Tenn. 

The  Photoplay  Guide  is  accepted  by  news- 
papers as  a feature  so  that  no  expense  is  at- 
tached to  this  plan  of  giving  the  public  the 
means  of  selecting  their  cinema  entertainment. 
All  that  is  necessary  is  to  turn  over  to  the 
newspaper  the  Selected  List  from  the  National 
Committee  For  Better  Films. 

There  is  more  prejudice  and  ill-feeling  than 
we  realize  arising  from  the  fact  that  many 
people  feel  that  they  must  “ take  a chance  ” in 
entering  a picture  theatre.  It  is  also  poor 
salesmanship  to  make  a sales-transaction  be- 


fore the  customer  is  “ sold  on  ” the  commodity. 

The  Photoplay  Guide  obviates  much  of  this 
by  telling  the  people  what  type  of  pictures  the 
current  releases  are  and  enabling  them  to 
supervise  their  cinema  entertainment.  Such 
a Guide  also  gives  the  theatre  an  answer  to  the 
parent  who  permits  its  child  to  attend  per- 
formances other  than  the  weekly  matinee  for 
children  and  then  criticize  the  theatre.  It 
places  the  responsibility  for  supervision 
squarely  on  the  parent. 

The  Photoplay  Guide  originated  in  Atlanta 
more  than  a year  ago  and  has  been  inaugu- 
rated in  eight  Southern  cities,  as  well  as  in  San 
Francisco,  Cal.,  Billings,  Mont.,  and  Toledo  0. 

The  problem  of  securing  more  of  the  better 
pictures  resolves  itself  into  a question  of  pro- 
motion, or  exploitation,  of  the  best.  Once  the 
endorsement  of  the  Committee  has  been  given 
to  a picture  this  fact  is  accorded  full  pub- 
licity. The  Committee  has  access  to  many 
channels  of  publicity  which  are  closed  to  the 
theatre,  such  as  announcements  at  civic  clubs, 
bulletin  boards  in  churches,  libraries  and  pub- 
lic buildings,  special  mailing  lists,  etc. 

Three  examples  will  be  sufficient  to  illustrate 
this  principle.  “ Hail  The  Woman  ” played 
in  Atlanta  under  the  Committee’s  endorsement. 
Mr.  Willard  C.  Patterson,  Manager  of  the 
Metropolitan  theatre,  estimates  that  his  busi- 
ness was  increased  by  this  endorsement 
$1,700.00  for  the  week.  On  “ Tol’ble  David  ” he 
estimates  that  attendance  was  increased  400 
per  day  for  the  last  four  days  after  the  en- 
dorsement was  given.  “ Disraeli,”  a poor  box- 
office  attraction  throughout  the  South,  did  a 
very  respectable  business  in  St.  Petersburg, 
Fla.,  with  the  endorsement  and  active  support 
of  the  local  Better  Films  Committee. 

In  Birmingham  and  Nashville,  the  Better 
Films  Committees  have  conducted  Better  Films 
Weeks  which  resulted  in  a strong  stimulus  for 
theatre  business  and  created  much  interest  on 
the  part  of  the  public.  The  Atlanta  Commit- 
tee is  now  planning  probably  the  largest  Better 
Films  Week  ever  held,  for  the  third  week  in 
September.  These  weeks,  conducted  by  an 
agency  outside  of  the  industry,  usually  make  a 
number  of  new  patrons  for  motion  pictures, 
and  create  talk  which  is  reflected  at  the  box- 
office  for  four  to  six  weeks  afterwards. 

The  sub-committee  on  Visual  Instruction,  re- 
ferred to  above,  works  with  the  local  schools, 
encouraging  the  use  of  motion  pictures  for 
educational  purposes.  The  Atlanta  committee 
this  year  introduced  a bill  in  the  General  As- 
sembly, now  pending,  providing  for  motion 
picture  equipment  in  all  state  institutions. 

The  Committee  on  Extension  Work  is 
largely  responsible  for  the  spread  of  the  Bet- 
ter Films  Movement  throughout  the  Southern 
states  and  also  for  much  of  the  constructive 
propaganda  against  state  censorship. 

Enough  has  been  said  to  show  the  splendid 
effect  of  the  work  of  such  committees  on  the 
public  so  far  as  goodwill  and  patronage  is 
concerned.  What  effect  has  this  same  work 
had  on  censorship? 

On  April  28,  1922,  the  Better  Films  Com- 
mittee of  Atlanta  called  the  Southeastern  Con- 
ference for  Better  Films.  About  four  hun- 
dred educators,  civic  leaders,  ministers,  editors, 
( Continued  on  page  1246) 


September  9,  1922 


1245 


Valentino  Breaks  withFamousPlayers-Lasky 

Charges  Breach  of  Contract  in  Mode  of  Advertising; 

Paramount  to  Make  Court  Test 


Famous  player s-lasky  corpor- 
ation has  been  notified  by  Rodolph 
Valentino  that  be  has  severed  relations 
with  the  Paramount  organization  and  will  no 
longer  appear  as  a star  under  their  auspices. 
Valentino  alleges  a breach  of  contract  on  the 
part  of  Eamous  Players-Lasky  in  the  matter 
of  advertising  as  the  reason  for  his  action. 
Arthur  Butler  Graham  of  New  York,  the  legal 
counsel  of  the  star,  on  being  questioned,  re- 
fused to  affirm  or  deny  the  report.  Inquiries 
addressed  to  E.  J.  Ludvigh,  counsel  for 
Famous  Players-Lasky,  brought  the  informa- 
tion that  the  notice  had  been  received  an- 
nouncing Valentino’s  decision  to  withdraw 
from  the  stellar  ranks  of  the  Paramount 
organization.  When  asked  whether  Valentino 
had  established  connections  with  any  other 
company  or  was  negotiating  a new  contract, 
Mr  Graham  refused  to  make  any  definite  an- 
swer to  the  question.  Word  from  the  Famous 
Players-Laskv  headquarters  was  to  the  effect 
that  the  contract  with  Rodolph  Valentino  was 
an  iron-bound  agreement  and  that  he  would  be 
held  strictly  to  it. 

In  this  connection  Mr.  Ludvigh  declared  it 
to  be  the  intention  of  Famous  Players-Lasky 
to  establish  in  court  the  binding  force  of  its 
contract  with  Valentino  and  determine  legally 
whether  a contract  with  a motion-picture  star 
is  something  more  than  a mere  formality. 
This  action  would  be  taken,  Mr.  Ludvigh 
stated,  not  only  for  the  sake  of  Famous  Play- 
ers-Lasky but  in  the  interests  of  all  motion- 
picture  producers  that  become  parties  to 
similar  agreements  with  motion  - picture 
players. 

It  is  understood  that  the  controversy  has  to 
do  with  the  advertising  run  in  connection  with 
“ Blood  and  Sand,”  the  latest  Paramount  pro- 


duction to  feature  the  star.  Valentino  alleges 
that  the  advertising  conducted  in  behalf  of  the 
production  was  not  in  accordance  with  the  pro- 
visions in  his  contract.  Just  what  are  the 
specific  terms  of  the  agreement  covering  the 
mode  of  advertising  Mr.  Graham  refused  to 
divulge  at  the  present  time.  It  is  known  that 
during  the  three  week’s  engagement  of  “ Blood 
and  Sand  ” at  the  Rivoli  theatre,  New  York, 
the  names  of  Lila  Lee  and  Nita  Naldi  were 
presented  in  conjunction  with  Valentino’s  in 
the  house  paper  and  the  marquee  lights.  Mr. 
Graham  admitted  that  the  controversy  centered 
about  advertising  run  in  connection  with 
“ Blood  and  Sand  ” but  would  add  further  de- 
tails at  the  present  time. 

Valentino’s  decision  to  withdraw  from  the 
Paramount  organization  comes  closely  on  the 
heels  of  the  announcement  that  Pola  Negri  is 
coming  to  America  to  play  in  Paramount  pic- 
tures. It  was  reported  in  certain  quarters 
that  Paramount’s  plans  included  the  presenta- 
tion of  Valentino  in  a co-starring  vehicle  with 
the  European  star.  The  report  of  Valentino’s 
determination  to  break  with  the  Famous  Play- 
ers-Lasky organization,  first  given  circulation 
on  Wednesday  afternoon  of  this  week,  caused 
considerable  stir  in  Metropolitan  film  circles 
and  occasioned  much  speculation  as  to  the  out- 
come. 

While  Rodolph  Valentino  had  appeared  in 
quite  a number  of  screen  productions  pre- 
viously, he  attained  his  greatest  prominence  as 
a motion-picture  player  as  the  romantic  South 
American  hero  of  Rex  Ingram’s  elaborate 
film  version  of  Vicente  Blasco  Ibanez’  novel, 
“ The  Four  Horsemen  of  the  Apocalypse.” 
His  dancing  and  dramatic  acting  in  the  role 
of  Julio,  opposite  Alice  Terry,  established  him 
permanently  in  public  favor,  and  since  then 


he  has  been  an  acknowledged  box-office  attrac- 
tion of  the  first  magnitude.  His  subsequent 
appearance  in  “ Camille,”  opposite  Nazimova, 
in  “Beyond  the  Rocks  ” with  Gloria  Swanson, 
and  in  the  featured  role  of  Paramount’s  “ The 
Sheik  ” confirmed  him  in  public  prestige. 
“ Blood  and  Sand,”  in  which  Valentino  en- 
acted the  dashing  role  of  Juan  Gallardo,  a 
Spanish  matador,  played  to  record  business  on 
Broadway,  at  the  Rivoli  and  Rialto  theatres 
for  a period  of  three  weeks,  and  is  tins  week 
repeating  its  success  at  the  Marcus  Loew 
State  theatre,  New  York. 

Valentino  first  gained  attention  as  a cabaret 
dancer,  following  his  arrival  in  America  from 
Italy  several  years  ago.  His  stage  career  in- 
cludes three  years  in  vaudeville  with  Bonnie 
Glass  and  Joan  Sawyer.  He  next  played  two 
seasons  in  musical  comedy,  and  then  became 
associated  with  Universal.  Among  the  earliest 
pictures  in  winch  he  appeared  are  Uni- 
versal’s “ The  Delicious  Little  Devil,”  of  which 
Mae  Murray  was  the  star  and  Vitagraph’s  “ A 
Rogue’s  Romance,”  in  which  Earle  Williams 
was  the  featured  player.  Another  Mae  Mur- 
ray special  in  which  he  was  cast  was  “ The 
Big  Little  Person.”  Valentino  later  appeared 
in  the  Universal  attractions,  “ Society  Sensa- 
tion,” and  “ All  Night.”  His  next  work  was 
with  Dorothy  Gish  in  “ Out  of  Luck,”  and 
with  Clara  Kimball  Young  in  “ Eyes  of 
Youth.”  He  also  played  in  “ Passion’s  Play- 
ground,” a First  National  attraction,  with  May 
Allison  in  “ Parlor,  Bedroom,  and  Bath,”  and 
with  Dorothy  Phillips  in  “ Ambition.” 

Valentino  had  just  completed  “ The  Young 
Rajah”  for  Paramount  and  was  scheduled  to 
start  work  next  week  in  Hollywood  on  “ A 
Spanish  Cavalier.” 


Will  Hays  Makes  Hit  At  Minneapolis 

Great  Crowd  Enthuses  Over  Visitor  at  Inauguration 
of  “Go  to  Movie  Week” 


WILL  HAYS  is  reported  to  have  made 
a tremendous  hit  at  Minneapolis  last 
week  when  he  appeared  before  the 
Governor  of  the  state,  mayors,  church  people, 
school  authorities  and  representatives  of  or- 
ganized bodies.  At  the  conclusion  of  his 
address  the  entire  audience  rose  and  cheered 
for  several  minutes. 

There  were  three  reasons  for  this,  accord- 
ing to  word  from  Minneapolis. 

First,  Will  Hays  is  popular  for  his  own 
energetic  personality. 

Second,  this  week  is  “ Northwest  Go  to 
Movie  Week,”  and  the  city  is  interested  in  all 
things  pictorial. 

Thirdly,  Will  Hays  has  an  understudy  in 
Minneapolis — E.  A.  Purdy,  recently  resigned 
postmaster,  whom  Hays  called  “ a bird  of  a 
postmaster.” 

From  the  moment  Hays  hurled  himself  off 
a train  at  8 a.  m.  until  the  midnight  hour  he 
spent  an  extremely  busy  day.  Fact  was,  Mr. 
Hays  was  to  have  caught  a train  late  in  the 
evening,  but  everybody  was  having  such  an 
enjoyable  time  at  the  banquet  of  picture 
notables  at  the  Hotel  Radisson  that  the  guest 
of  honor  missed  his  train  for  the  East  and  was 
forced  to  stay  overnight.  Having  broken  his 


schedule,  Mr.  Hays  then  decided  to  remain 
all  day  Saturday. 

Here’s  how  the  day  was  spent : 

Breakfast  at  the  Hotel  Radisson  with  Mayor 
George  E.  Leach,  after  an  enthusiastic  recep- 
tion at  the  station.  W.  A.  Steffes,  president 
of  the  Picture  Theatre  Owners’  Association, 
and  Theodore  Hays,  general  manager  for  the 
Finkelstein  & Ruben  interests,  were  fellow 
hosts  with  the  Mayor. 

Address  before  the  exhibitors  of  the  North- 
west at  10  a.  m. 

Guest  of  honor  at  a luncheon  sponsored  by 
the  Civic  and  County  Commerce  Association 
at  noon. 

Talk  before  the  weekly  meeting  of  the 
Rotary  Club,  squeezed  into  the  noon  hour. 

Address  before  the  Twin  City  club  women 
at  the  New  Garrick  theatre,  St.  Paul,  at 
2 :30  p.  m. 

Evening,  banquet  at  the  Radisson,  presided 
over  by  William  Brinkman,  vice  president  of 
the  Minneapolis  Business  Men's  Association, 
and  attended  by  city  officials,  newspaper  men, 
Northwest  exhibitors  and  prominent  citizens. 
Among  the  speakers  was  Governor  R.  A. 
Nestos  of  North  Dakota, 

Motion  picture  theatres  must  be  placed  in 
the  list  of  essential  businesses  in  case  of  a 


coal  shortage,  Mr.  Hays  declared  during  his 
visit. 

During  the  last  fuel  shortage,  he  pointed 
out,  people  went  to  the  movies  to  keep  warm, 
when  homes  and  apartments  were  insuffi- 
ciently heated. 

In  his  talks  Mr.  Hays,  among  other  things, 
said : 

“ I am  opposed  to  political  censorship.  It 
necessarily  must  fail.  The  country  is  funda- 
mentally against  it,  whether  it  be  of  the  press, 
pulpit  or  pictures. 

“ It  is  the  public’s  duty  to  support  good 
pictures  not  only  ‘ Go  to  Movie  Week,’  but  at 
all  times.  This  support  will  insure  a con- 
tinuance of  the  better  pictures. 

“ Plans  are  afoot  among  the  producers  to 
extend  the  films  along  pedagogic  lines,  and  as 
a means  of  improving  international  relations. 

“ I am  taking  up  my  duties  and  approach- 
ing the  various  problems  in  connection  there- 
with not  only  from  the  standpoint  of  men 
with  millions  of  dollars  invested,  but — more 
important — from  the  standpoint  of  fathers 
and  mothers  with  an  investment  of  millions  of 
children.” 

The  motion  picture  theatres  of  Minneapolis 
presented  tempting  programs  when  “ Go  to 
Movie  Week  ” opened  last  Saturday. 


1246 


Motion  Picture  News 


Kansas  M.P.T.O.  Has  New  Plan 

Executive  Board  Appoints  Former  News- 
paper Man  to  Handle  All  Details 


THE  new  managerial  plan  of  the  M.  P. 
T.  0.  Kansas  now  is  in  full  progress, 
with  the  appointment  by  a special 
committee  of  C.  C.  Cook,  a Kansas  City, 
Kans.,  newspaper  man,  as  business  manager. 
The  appointment  followed  a meeting  Monday 
at  Kansas  City  of  the  executive  board  of  the 
M.  P.  T.  0.  Kansas. 

A bulk  of  business,  in  addition  to  the  nurn- 
ing  of  a committee  to  select  a business  man- 
ager, was  transacted  by  the  board  at  the 
meeting,  including  the  transferring  of  the  semi- 
annual convention  from  Salina,  Ivans.,  Sep- 
tember 25  and  26,  to  Wichita,  Ivans., 
September  25.  The  convention  was  reduced 
to  a one-dav  meeting,  as  no  election  of  officers 
will  be  held"  this  year,  and  the  important  issues 
to  be  brought  up  at  the  convention  are  so 
systematically  arranged  that  they  can  be  dis- 
posed of  in  a single  day.  However,  if  neces- 
sity demands  the  gathering  will  be  continued 
a day. 

All  current  bills  of  the  association  were 
paid  and  a full  board  was  present,  con- 
sisting of  Stanley  Chambers,  Wichita;  Harry 
McClure,  Emporia;  Roy  Burford,  Arkansas 
City;  Richard  Liggett,  Kansas  City;  A.  F. 
Baker,  Kansas  City;  M.  Van  Praag,  Kansas 
City ; Clarence  Smith,  Kansas  City,  and  il- 
liam  Meyn,  Kansas  City. 

It  is  to  Mr.  Cook,  the  new  business  man- 
ager, that  Kansas  exhibitors  now  look  to  in 
the  hope  of  perfecting  one  of  the  best  state 
organizations  in  the  Middle  West,  and  it  was 
with  the  utmost  confidence  that  the  committee, 
composed  of  Richard  Liggett,  M illiam  Meyn 
and  A.  F.  Baker,  selected  him. 

No  supreme  court  ever  disposed  of  a docket 
with  more  systematic  regularity  and  finality 
than  did  the"  newly  formed  arbitration  board 
at  Kansas  City  Tuesday  at  the  Hotel  Balti- 
more. 

Arguing,  which  develops  into  wrangling, 
was  absent.  There  was  a docket — the  same 


N.  Y.  Orphans  to  Have 
Picture  Treat 

ORPHANS  and  other  lonely  children 
throughout  the  State  of  New  York 
are  to  be  given  an  unusual  treat 
during  the  next  few  weeks.  Fifty  thou- 
sand of  these  little  ones  in  institutions 
are  to  be  taken  into  the  hearts  of  promi- 
nent women,  many  of  whom  are  members 
of  the  New  York  State  League  of 
Women  Voters,  a non-partisan  organiza- 
tion for  the  encouragement  of  civic  re- 
sponsibility in  women. 

God-mothers  will  be  provided  for  these 
institutional  charges,  and  on  Saturday 
morning,  October  14th,  every  orphan  in 
and  around  New  York  City,  Buffalo  and 
Albany  will  be  guests  at  motion  picture 
shows  arranged  especially  for  their  enter- 
tainment. 

Mrs.  Frank  A.  Vanderlip,  Chairman  of 
the  League,  and  Mr.  Will  H.  Hays,  Pres- 
ident of  the  Motion  Picture  Producers 
and  Distributors  of  America,  Inc.,  are 
sponsors  for  this  movement  to  awaken 
wide-spread  interest  in  the  orphans.  The 
film  industry  has  joined  forces  with  the 
women  of  the  State  in  a campaign  which 
has  as  its  slogan  “ Make  'Em  Happy.” 


as  any  civil  court,  and  the  cases  were  called 
in  order,  discussed  in  a judicial  and  impartial 
manner  and  a decision  which  is  as  final  as 
that  of  the  Supreme  Court  handed  down. 


Public  Relations  and  the 
Pictures 

( Continued  from  page  1244) 

etc.,  attended  from  the  six  Southeastern  states. 
The  Findings  Committee,  consisting  of  some  of 
the  most  prominent  men  and  women  in  the 
South,  reported  in  part : “We  doubt  the  wis- 

dom or  practicability  of  delegating  to  small 
groups  the  power  of  deciding  for  all  the  rest 
what  pictures  they  shall  see.  If  such  censor- 
ship should  be  established  it  would  have  to  be 
exercised  by  a single  national  body  rather  then 
by  censors  in  every  state  or  city  . . . But 

we  think  cooperation  should  be  thoroughly 
tested  before  censorship  is  tried.” 

It  is  also  worthy  of  notice  that  a Better 
Films  campaign  is  not  aimed  solely  at  legisla- 
tion, but  is  also  a very  definite  form  of  in- 
stitutional exploitation  which  breaks  down  the 
prejudices  of  non-theatre  goers  and  arouses 
interest  among  the  uninterested,  thus  develop- 
ing new  patrons  for  the  theatre.  The  better 
Films  Committee  reaches  those  people  who 
have  for  a number  of  years  ignored  the  same 
newspaper  ads,  the  same  lobby  displays,  the 
same  ballyhoos.  They  can  be  reached  only  by 
some  such  institutional  work. 

Today  we  can  truthfully  say  that  there  is 
practically  no  sentiment  in  support  of  censor- 
ship in  Georgia,  Alabama,  Florida,  South 
Carolina,  and  it  has  been  materially  lessened 
in  Tennessee.  North  Carolina  is  the  only  one 
of  the  Southeastern  states  in  which  this  senti- 
ment exists  to  a serious  degree. 

In  the  states  named  the  actual  cost,  in  dol- 
lars and  cents,  of  defeating  censorship  has 
been  reduced  to  anywhere  from  1/13  to  1/525 
of  the  cost  just  two  years  ago. 

Now  do  not  misunderstand  these  statements. 
The  Better  Films  Movement  is  not  a sop  to 
public  opinion  nor  an  insincere  method  of 
obviating  censorship,  or  of  securing  increased 
patronage  at  the  theatres.  It  has  been  suc- 
cessful in  these  fields  solely  because  it  is  a 
sincere  effort  on  the  part  of  the  Southern  mo- 
tion picture  industry  to  show  the  public  how 
to  secure  Better  Films. 

It  is  our  attempt  at  a solution  of  a far 
graver  problem  than  censorship — the  necessity 
for  creating  a demand  and  support,  on  the 
part  of  the  public,  for  better  pictures  in  order 
that  we  may  stabilize  our  business.  If  you  do 
not  recognize  this  as  an  economic  fact,  do  not 
attempt  to  organize  a Better  Films  Commit- 
tee, for  you  will  inevitably  fail. 

This  is  purely  institutional  public  relations 
work.  Banks,  railroads,  power  companies  and 
many  large  corporations  have  made  use  of  the 
same  principles  and  every  one  of  them  will 
tell  you  that  success  cannot  be  obtained  where 
SINCERITY  and  TRUTH  are  left  out. 
In  public  relations  work  every  statement  or 
promise  must  be  backed  up  with  facts,  for  you 
are  teaching  and  leading  the  public.  You  are 
attempting  to  mould  public  opinion  with  re- 
gard to  motion  pictures  and  that  is  the  crux 
of  the  majority  of  our  problems  today. 


Amusement  Tax  Takes  16 
Million  Drop 

A DROP  of  $16,356,895  in  admission 
taxes  collected  by  the  Government 
during  the  fiscal  year  ended  June 
30,  1922,  is  reported  by  the  Commissioner 
of  Internal  Revenue.  The  report  this 
year  totaled  $73,373,937,  as  against  $89,- 
730,832  last  year. 

However,  collection  from  the  seating 
tax  on  theatres,  circuses,  etc.,  this  year 
totaled  $1,850,075,  an  increase  of  $146,695 
over  the  amount  collected  in  the  same 
period  in  1921. 

The  tax  on  films  was  removed  January 
1,  1922.  During  the  six  months  of  the 
fiscal  year  in  which  this  tax  was  in  effect 
a total  of  $3,678,868  was  collected,  as 
against  $6,008,108  during  the  fiscal  year 
1921. 

The  taxes  indicate  that  during  the 
fiscal  year  1922  the  public  paid  about 
$100,000,000  less  for  amusements  than 
during  the  preceding  fiscal  year. 

San  Francisco  Starts 
Season  with  Bang 

One  of  the  greatest  campaigns  ever  inaugu- 
rated to  announce  a new  motion  picture  sea- 
son was  “pulled  off”  in  San  Francisco  when 
the  Granada,  California  and  Imperial  theatres 
announced  theirs.  Managing  Directors 
Eugene  H.  Roth  and  Jack  A.  Partington  of 
these  three  houses  started  advertising  the 
“ Greater  Movie  Season  ” two  weeks  ahead  of 
time  with  the  slogan,  “ It  Starts  August  20  ” 
and  “ Herbert  L.  Rothchild  Entertainment 
Starts  August  20.” 

On  the  screens  of  these  three  theatres  a 
masked  girl  came  out  (in  the  film)  and  wrote 
on  a blackboard  with  chalk  the  slogan  “ It 
Starts  August  20,”  and  “ one-sheet  ” size  art 
displays  with  similar  copy  was  shown  in  the 
lobbies  of  each  theatre. 

The  next  week,  or  week  before  August  20, 
they  covered  the  sheets  in  the  lobbies  with 
“ Greater  Movie  Season  Starts  at  the  Cali- 
fornia, Granada  and  Imperial  Theatres 
August  20.”  There  were  also  big  displays 
in  the  papers  and  the  ushers  wore  printed 
ribbon  badges  for  ten  days  ahead. 


T o Release  Picture  Here  and 
Abroad  on  Same  Date 

“ The  Christian,”  produced  by  Maurice 
Tourneur  for  distribution  through  the  Gold- 
wyn  Distributing  Corporation,  will  be  re- 
leased simultaneously  in  the  Ignited  States  and 
England.  December  10th  has  been  selected  as 
the  release  date  of  “ The  Christian.”  George 
Kann,  head  of  Goldwyn's  foreign  department, 
who  returned  last  week  from  a three  months’ 
stay  in  Europe,  arranged  for  the  simultaneous 
release.  This  is  stated  to  be  the  first  time  that 
an  American  photoplay  has  been  released  on 
the  same  date  here  and  in  England. 


New  Iowa  Concern  Buys 
Bankrupt  Stock 

The  Iowa  Theatre  Equipment  and  Supply- 
House  of  Des  Moines,  Iowa,  announces  the 
purchase  at  a bankrupt  auction  sale  of  the 
entire  stock  and  fixtures  of  the  Des  Moines 
Film  and  Supply  Company. 

The  owners  of  the  purchasing  concern,  re- 
cently organized,  are  former  employes  of  the 
Des  Moines  Film  and  Supply7  Company. 


September  p,  1922 


124  7 


Sydney  Cohen  Urges  Coal  Cooperation 

Requests  Theatre  Owners  to  Assist  Public 
and  Officials  in  Relieving  Situation 


PRESIDENT  SYDNEY  S.  COHEN  of 
the  Motion  Picture  Theatre  Owners  of 
America,  in  a special  statement  just 
issued,  urges  the  Theatre  Owners  of  Greater 
New  York  and  elsewhere  to  cooperate  as  far 
as  possible  with  public  officials  and  others 
interested  in  relieving  the  coal  shortage  which 
is  now  prevailing  in  all  parts  of  the  country, 
and  which  threatens  to  close  700  theatres  in 
New  York. 

Mr.  Cohen  was  appointed  a few  days  ago 
a member  of  the  Mayor’s  Coal  Committee  of 
Greater  New  York,  the  purpose  of  which  is 
to  devise  ways  and  means  to  handle  the  coal 
emergency  in  the  big  city.  Others  on  the 
committee  are  Preston  P.  Lynn,  General  Man- 
ager of  the  John  Wanamaker  store  and  Presi- 
dent of  the  Business  Men’s  League;  Simon  F. 
Rothschild,  President  of  the  Retail  Drygoods 
Association,  comprising  all  of  the  department 
stores  of  Greater  New  York;  Edward  P. 
Doyle,  Secretary  of  the  Real  Estate  Board 
of  New  York;  and  August  F.  Schwarzler,  of 
the  Taxpayers’  Alliance  and  Builders’  Asso- 
ciation of  the  Bronx.  Acting  Mayor  Murray 
Hulbert  called  the  meeting  at  which  this  com- 
mittee was  named,  and  is  himself  ex-officio  a 
member  of  the  committee. 

A meeting  of  this  Special  Committee  was 
held  Tuesday  afternoon  in  Commissioner 
Grover  A.  Whalen’s  office,  where  it  was  defi- 
nitely agreed  to  recommend  that  a special 
meeting  of  the  Board  of  Estimate  of  Greater 
New  York  be  called  for  the  purpose  of  en- 
abling the  committee  and  others  to  make 
definite  plans  for  emergency  transportation 
of  coal  in  the  event  that  the  present  carrying 


Sam  Rork  Signs  Young  as 
Director 

SAM  E.  RORK  has  closed  a contract 
with  James  Young,  director,  to  make 
four  special  feature  productions  of 
noted  stories  with  capable  casts  to 
be  known  as  James  Young  Productions. 

Young  directed  “The  Rosary”  among 
other  pictures.  He  also  directed  for  Rich- 
ard Walton  Tully  the  two  great  produc- 
tions starring  Guy  Bates  Post.  The  first 
of  these,  “ The  Masquerader,”  has  already 
been  hailed  a tremendous  success.  He 
has  just  completed  direction  on  “ Omar 
the  Tentmaker.” 

Mr.  Young’s  contract  with  Mr.  Rork 
will  not  interfere  with  his  agreement  to 
complete  two  pictures  during  the  next 
year  for  Mr.  Tully.  Young  will  be  given 
unlimited  backing  artistically  and  finan- 
cially to  make  productions  of  the  highest 
standard,  according  to  word  from  the 
coast. 

Mr.  Rork  left  the  coast  for  New  York 
Wednesday. 


systems  should  in  any  way  fail  to  meet  all 
necessary  demands.  This  meeting  of  the  Board 
of  Estimate  will  be  held  as  soon  as  possible 
in  conjunction  with  the  Special  Committee. 

Referring  to  the  coal  situation  as  embodied 
in  the  work  of  the  committee,  Mr.  Cohen  made 
the  following  statement: 

“ Giving  the  Motion  Picture  Theatre  Owners 
of  America  representation  on  the  Mayor’s  Coal 
Committee  is  an  official  recognition  on  the 


part  of  the  government  of  Greater  New  York 
that  the  theatre  is  an  essential  industry  and 
necessary  for  the  welfare  of  the  people.  It 
is  also  a very  distinct  approval  of  our  public 
service  efforts  wherein  the  theatre  owners 
cooperate  in  every  way  with  public  officials  in 
furthering  necessary  programs  of  all  kinds 
calculated  to  advance  the  general  welfare  of 
the  community. 

“ Theatre  owners  everywhere  throughout 
Greater  New  York  and  other  sections  should 
cooperate  fully  in  this  work  and  demonstrate 
the  great  utility  of  the  screen  as  a medium 
of  public  expression. 

“ Since  the  Washington  convention  of  the 
Motion  Picture  Theatre  Owners  of  America, 
this  public  service  work  has  been  developed 
in  many  parts  of  the  United  States,  and  in 
every  instance  operated  to  the  direct  advan- 
tage of  the  public  immediately  concerned  and 
the  theatre  owners.  It  established  a bond  of 
association  between  the  theatre  and  the  public 
which  gives  the  theatre  owner  a distinct  line 
of  leadership  as  well  as  making  the  theatre  a 
community  center. 

“I  am  indeed  very  gratified  to  know  that 
we  are  able  to  give  this  kind  of  service  to  the 
officials  and  the  people  of  Greater  New  York 
and  that  we  will  also  be  able  to  extend  it 
wherever  necessary  throughout  the  country. 

_ “A  public  service  manual  has  been  pub- 
lished by  the  Motion  Picture  Theatre  Owners 
of  America,  going  into  detail  along  various 
lines  of  cooperation  between  the  theatres  and 
those  in  official  positions,  and  copies  of  this 
booklet  have  been  sent  to  every  theatre  owner 
in  the  United  States.” 


Eastman  Theatre  Informally  Opens  Tonight 

$5,000,000  Rochester  House  Will  Be 
Opened  to  Public  Labor  Day 


LABOR  DAY  will  find  the  $5,000,000 
university-owned  and  university-oper- 
ated Eastman  theatre  in  active  operation 
in  Rochester.  Throughout  the  week  tests  and 
surveys  have  been  made  covering  every  fea- 
ture of  the  great  enterprise,  and  it  has  been 
pronounced  in  readiness  to  function  as  de- 
signed by  the  architects,  engineers  and  experts 
responsible  for  its  perfection,  and  George 
Eastman,  whose  philanthropy  placed  the  big 
model  theatre  in  the  hands  of  the  University 
of  Rochester  with  an  endowment  ample  to 
permit  of  the  widest  experimentation. 

On  Saturday,  September  2,  preceding  the 
public  opening  an  informal  gathering  of  lead- 
ing figures  of  the  film  industry  is  scheduled. 
Contrary  to  custom,  instead  of  an  observance 
of  the  inauguration  of  an  amusement  enter- 
prise, the  function  will  partake  of  the  char- 
acter of  a celebration  of  the  completion  of  a 
great  and  complex  structural  undertaking. 

Programme  featuring  usually  devoted  to  the 
producing  or  artistic  personnel  of  the  theatre 
is  accorded  to  those  whose  work  makes  the 
institution  the  magnificent  monument  that  it 
is — Messrs.  William  C.  Kaelber  and  Lawrence 


Grant  White,  architects;  Robert  E.  Hall,  con- 
sulting engineer;  Albert  A.  Hopeman,  general 
contractor;  Ezra  Winter,  in  supervision  of 
the  decorative  scheme.  Portraits  of  each  are 
used,  and  less  conspicuous  tribute  is  paid  a 
score  of  sub-contractors,  manufacturers  and 
supply  houses  of  various  sorts. 

Saturday  afternoon  will  be  devoted  to  an 
informal  reception  and  in  the  evening  a dress 
rehearsal  will  be  given  of  the  bill  which  opens 
on  Monday  for  the  entire  week.  This  pro- 
gramme follows: 

A.  Overture,  “1812.”  Tschaikowsky.  East- 
man theatre  orchestra,  Arthur  Alexander  and 
Victor  Wagner,  conducting. 

B.  Eastman  Theatre  Current  Events. 

C.  Music  Interpreted  Through  the  Dance, 
(a)  “Russia,”  Rachmaninoff  (G  Minor  Prel- 
ude) ; (b)  “ The  South  at  Work,”  Dvorak 
(Humoresque  in  A Minor).  Ester  Gustafson. 

D.  Eastman  Theatre  Magazine. 

E.  Vocal  Prologue.  “ The  World  is  Wait- 
ing for  the  Sunrise,”  Seitz.  Marion  Arm- 
strong, Scoteh-Canadian  soprano. 

F.  “ The  Prisoner  of  Zenda,”  from  the 
novel  by  Anthony  Hope,  featuring  Lewis 


Stone  and  Alice  Terry.  Produced  by  Rex 
Ingram,  with  an  all-star  cast,  including  Rob- 
ert Edeson. 

G.  Organ  Exits.  Dezso  d’Antalffy  and 
John  Hammond,  organists. 

Similar  programmes  will  be  given  through- 
out a full  week  for  the  first  month  of  opera- 
tion, after  which  Manager  Charles  H.  Gould- 
ing  has  arranged  to  slide  gradually  into  the 
fixed  policy  of  the  house.  This  contemplates 
a three-day  showing  of  a feature  picture  with 
incidental  music  starting  on  Sunday  of  each 
week. 

On  Wednesday  the  house  will  be  closed  until 
evening,  when  concerts  of  the  highest  order 
will  be  given.  Thursday  another  feature  pic- 
ture will  be  introduced  to  continue  until 
Saturday. 

In  October  a further  departure  is  scheduled 
when  picture  presentation  will  be  withdrawn 
for  a full  week  to  permit  of  a season  of  grand 
opera. 

None  of  the  details  of  the  latter  have  been 
made  public,  but  it  is  understood  that  one 
of  the  principal  operatic  organizations  will  be 
brought  intact,  with  an  important  array  of 
guest  artists  to  add  lustre  to  the  occasion. 


1248 


Alfred  Weiss  Leaves  Goldwyn  Staff 

Former  General  Manager  Sells  Inter- 
ests in  New  York  and  Buff alo  Off  ices 


ALFRED  WEISS,  formerly  vice-presi- 
dent and  general  manager  of  Goldwyn 
Distributing  Corporation,  has  sold  to 
that  company  his  entire  commission  interests 
in  the  operation  of  the 
Goldwyn  exchange  offices 
in  New  York  City  and 
Buffalo.  This  important 
transaction,  which  was 
consummated  the  latter 
part  of  last  week,  is  re- 
ported to  have  involved  a 
cash  transfer  of  $100,000. 

Mr.  'Weiss'  arrange- 
ment with  the  Goldwyn 
Alfred  Weiss*  company  has  been  in 
effect  for  the  past  five  years  and  in  lieu  of 
the  completion  of  the  arrangement  for  the 
two  years  to  run  the  payment  was  made. 

Mr.  Weiss  has  played  an  important  part  in 
the  development  of  distribution  systems  ever 
since  tbe  early  days  of  the  business.  He  took 
a prominent  part  in  organizing  the  Goldwyn 
distributing  branch  offices  when  that  company 
was  launched  in  1917,  and  for  five  years  he 
filled  a high  executive  post  with  conspicuous 
success.  Previous  to  his  connection  with  Gold- 
wyn he  occupied  important  executive  positions 
with  Triangle  Film  Company  and  also 
operated  his  own  exchange  for  five  years 
under  the  name  of  the  Alfred  W eiss  Film 
Exchange. 

It  is  understood  that  Mr.  Weiss  will  take 
a trip  to  Europe  and  that  after  his  return 
his  future  plans  will  be  announced. 

Mr.  Weiss’s  resignation  from  the  Goldwyn 
Pictures  Corporation  has  occasioned  regret  on 
the  part  of  his  associates.  F.  J.  Godsol,  presi- 
dent of  the  Goldwyn  organization,  in  a letter 
to  the  retiring  general  manager,  wrote  as 
follows : 

“My  Dear  Mr.  Weiss: — 

“I  want  to  tell  you  how  terribly  sorry  I 
am  that  you  have  decided  to  leave  us. 

“ Since  my  connection  with  the  Goldwyn 
Company  I have  learned  to  depend  upon  you 
and  your  absence  will  mean  a hardship  for 
me. 

“ I wish  you  every  success  in  your  future 
endeavors. 

“ Please  do  not  hesitate  to  call  on  me  at 
any  time  that  I can  be  of  assistance  to  you. 
“ With  best  wishes, 

“ Sincerely  vours, 

“F.  J.  Godsol.-” 

That  this  feeling  of  regret  over  the  sever- 
ance of  long  established  associations  is  mutual 
is  evinced  in  Mr.  Weiss’s  reply  to  the  letter 
from  F.  J.  Godsol.  Mr.  Weiss  writes: 

“ My  Dear  Mr.  Godsol: — 

Von  Stroheim  Back  on 
Universal  Lot 

ERIC  VON  STROHEIM  and  Uni- 
versal have  not  come  to  a parting  of 
the  ways  after  all.  According  to 
advices  from  the  coast,  the  difficulties 
have  been  smoothed  out  by  the  director 
and  producing  company  and  the  former 
has  returned  to  the  lot  to  resume  the 
direction  of  “ Merry  Go  Round.” 

The  bone  of  contention  is  said  to  have 
been  over  a point  of  production,  in  which 
Von  Stroheim  and  a company  official  did 
not  agree.  However,  it  is  said  that  har- 
mony  again  prevails. 


“ It  is  with  sincere  regret  that  I renounce 
my  business  connections  with  the  Goldwyn 
Company,  for  I have  felt  for  many  years  that 
I was  part  and  parcel  of  our  whole  scheme 
of  producing  and  distributing.  That  I must 
now  take  up  vaster  activities  is  a matter  of 
circumstance  and  in  no  way  affects  my  cordial 
relations  with  each  member  of  the  Goldwyn 
organization  with  whom  I have  come  in  con- 
tact. I shall  always  be  a booster  for  Gold- 
wyn, and  I am  confident  that  with  the 
momentum  we  have  gathered  in  these  years 
there  is  no  question  but  that  the  success  will 
be  outstanding. 

“ Your  letter  was  typical  of  the  generous 
way  in  which  you  have  fostered  your  associa- 
tion with  those  who  are  closest  to  you.  I am 
loyal  to  you  always  and  to  those  principles 
and  enterprises  for  which  you  stand.  Believe 
me,  sir, 

“ Yours  sincerely, 

“ Alfred  H.  Weiss.” 


First  National  Club  Holds 
Outing  at  Sheepshead  Bay 

The  First  National  Club,  composed  of 
officials  and  employes  of  Associated  First 
National  Pictures,  Inc.,  gave  a party  on 
Thursday  of  last  week,  which  was  attended 
not  only  by  New  York  workers  in  the  big 
organization  but  by  the  Eastern  district  branch 
managers  and  salesmen,  who  are  here  attend- 
ing a conference. 

Six  buses  filled  with  the  club  members  and 
their  guests  left  the  First  National  offices  at 
5 p.  m.  and  proceeded  to  Tappan’s  Inn, 
Sheepshead  Bay,  where  a shore  dinner  was 
served.  Afterward  they  went  to  Steeplechase 
Park,  where  they  remained  until  11  o’clock 
The  buses  then  brought  them  back  to  the  city. 

Among  the  First  National  executives  who 
attended  the  shore  dinner  were  J.  D.  Williams, 
general  manager;  H.  O.  Schwalbe,  secretary- 
treasurer;  Brace  Johnson,  of  the  foreign  de- 
partment; Samuel  Spring,  of  the  legal  depart- 
ment; R.  H.  Clark,  manager  of  First 
National’s  New  York  Exchange;  F.  M. 
Broekell,  supervisor  of  exchanges,  and  Wil- 
liam Morgan,  of  the  contract  department. 


Knickerbocker  Pensions 
Flayed  in  Senate 

Leading  members  of  the  Senate  flayed  the 
proposal  that  Knickerbocker  survivors  should 
be  pensioned  by  Congress,  during  the  Satur- 
day session  of  the  Senate.  Senator  Myers, 
who  is  so  antagonistic  to  the  industry,  said: 
“ I have  been  literally  astounded  to  read  in 
the  newspapers  the  past  few  weeks  that  the 
helpless  victims  of  the  Knickerbocker  disaster 
in  Washington  are  to  organize  and  come  to 
Congress  to  demand  appropriations  from  the 
Federal  Treasury,  as  compensation  for  their 
sufferings  and  damage  which  they  suffered  in 
person  in  that  frightful  catastrophe,  or  in- 
curred from  the  death  of  relatives.  The 
Federal  government  can  not  be  held  respon- 
sible. Why  they  should  expect  Congress  to 
reimburse  them  is  more  than  I can  understand. 
Congress  does  not  compensate  victims  of  other 
industrial  accidents;  why,  then,  do  they  feel  in 
need  of  Congressional  aid  ? ” 


Motion  Picture  New 


Universal  Purchases  St.  Louis 
House 

THE  Royal  Theatre,  Sixth  street  near 
Olive  street,  St.  Louis,  has  been 
purchased  by  the  Universal  Film 
Corporation  from  Harry  Koplar  and  his  I 
associates.  Universal  is  said  to  have  paid 
in  excess  of  $50,000  for  the  theatre  and 
plans  to  spend  approximately  $25,000  in 
improvements. 

Confirmation  of  the  sale,  which  has  , 
been  rumored  in  local  film  circles  for  sev- 
eral weeks,  was  obtained  from  Barney 
Rosenthal,  St.  Louis  manager  for  Uni- 
versal, and  Harry  Koplar  upon  their  re- 
turn from  New  York,  where  the  deal  was 
closed. 

Workmen  have  begun  tearing  down  the 
Royal  building  preparatory  to  reconstruc- 
tion and  enlargement  of  the  theatre.  The 
Royal  is  ideally  situated  for  a first  ran 
house,  being  located  in  the  heart  of  the 
financial  and  shopping  districts.  It  has 
700  seats  at  present  but  will  be  greatly 
enlarged. 


Three  Theatres  in  S.  F. 
Consolidate 

Arrangements  have  been  completed  for  the 
close  consolidation  of  the  California,  Imperial 
and  Granada  theatres,  San  Francisco,  to  be 
operated  by  the  Herbert  L.  Rothehild  Amuse- 
ment Company.  This  organization  takes  its 
name  from  the  president  of  the  corporation. 

These  theatres  have  just  inaugurated  an 
extensive  campaign  known  as  “ Greater  Movie 
Season,”  which  has  done  wonders  to  stimulate 
the  interest  in  motion  pictures  not  only  in 
these  houses  but  throughout  the  entire  city 
and  surrounding  territory.  The  aim  is  to  give 
greater  and  better  pictures,  surrounded  by 
entertainment  of  high  standard. 

The  California,  Imperial  and  Granada  are 
operated  under  the  joint  associate  director- 
ship of  Eugene  H.  Roth  and  J.  A.  Park- 
ington. 

New  Missouri  Head  for 
Famous  Players 

Nathan  Frank,  well  known  St.  Louis  i 
attorney  and  former  owner  of  the  St.  Louis 
Star,  has  succeeded  Fred  L.  Cornwell  as 
president  of  the  Famous  Players  Missouri  I 
Corporation,  owners  of  the  Missouri  theatre,  i 
Grand  boulevard  and  Lucas  avenue,  St.  Louis’ 
leading  picture  theatre. 

Cornwell  has  disposed  of  his  stock  in  the 
Famous  Players  Missouri  Corporation  to  the 
Famous  Players-Lasky  Corporation.  The 
amount  of  his  stock  and  the  price  for  it  have 
not  been  divulged.  However,  his  Holdings  are 
said  to  have  been  comparatively  small. 

North  Carolina  Launches 
Arbitration  Board 

The  North  Carolina  Board  of  Arbitration 
is  now  practically  a reality,  -with  the  first 
meeting  of  the  committee  there  next  week. 
The  Board  will  consist  of  three  members  of 
the  Film  Board  of  Trade  of  Charlotte,  E.  E. 
Heller  of  Pathe,  E.  F.  Dardine  of  Universal 
and  W.  J.  Kupper  of  Fox,  who.  together 
with  three  members  of  the  North  Carolina 
M.  P.  T.  O.,  J.  A.  Eastridge  of  Gastonia, 
H.  B.  Varner  of  Lexington  and  C.  L.  Welch 
of  Salisbury,  will  decide  all  or  any  dispute 
between  exhibitors  and  exchanges  that  may 
arise. 


September  9 , 1922 


1249 


H,  H.  Hurn  on  the  Hodkinson 
Sales  Control  Board 

Announcement  is  made  of  the 
appointment  of  H.  H.  Hurn,  for- 
merly branch  sales  manager  of  the 
W.  W.  Hodkinson  Corporation  at  Cin- 
cinnati, to  the  position  of  Central  Divi- 
sion Sales  Manager,  and  the  transfer  of 
W.  F.  Seymour,  formerly  Central  Divi- 
sion Sales  Manager,  to  the  post  of  East- 
ern Division  Sales  Manager. 

The  Hodkinson  Sales  Control  Board  is 
now  composed  of  six  members:  Vice- 

president  and  General  Manager  F.  C. 
Munroe,  who  is  personally  in  charge  of 
the  Western  division;  Vice-president  and 
Treasurer  Raymond  Pawley;  Advertising 
Manager  Foster  Gilroy;  Eastern  Division 
Sales  Manager  W.  F.  Seymour;  Central 
Division  Sales  Manager  H.  H.  Hurn; 
and  Southern  Division  Sales  Manager  L. 
W,  Kniskern. 


Scenes  from  the  First  National  Picture  “The  Light  in  the  Dark”  in  which  Hope  Hampton  is 
starred,  supported  by  E.  K.  Lincoln  and  Lon  Chaney 

Strand  Theatre , NiagaraF alls,  Opens 

Exhibitors, $ Film  Men  and  New  York 
iSi  Representation  Attend  Celebration 


Former  Paramount  Exploi- 
teers  Rejoin  Staff 

Oscar  Kantner  and  Harry  Swift,  two  for- 
ner  exploiteers  on  the  staff  of  Paramount, 
lave  returned  to  the  employ  of  Famous 
Hayers-Lasky  Corporation. 

Kantner  succeeds  John  Howard  at  Detroit, 
lie  latter  having  been  called  to  the  home 
iffiee  to  act  as  assistant  manager  of  the  The- 
itre  Department.  Swift  will  be  assigned  to 
Cincinnati,  where  he  will  succeed  Norman 
Dixon,  who  has  become  a house  manager  in 
;he  Theatre  Department. 


\ Scene  from  the  Johnny  Jones  Comedy,  “ Mak- 
J in’  Movies,”  released  by  Pathe.  In  this  in- 
| stance,  the  juvenile  producers  are  making 
“Uncle  Tom’s  Cabin” 


NIAGARA  FALLS  may  safely  boast  of 
having  one  of  the  finest  theatres  in 
the  United  States,  since  the  opening 
of  the  Strand  on  Saturday  evening,  August 
26th.  More  power  to  Exhibitor  A.  C.  Hay- 
man,  President  of  the  Cataract  Theatre 
Corporation  and  sponsor  for  this  amusement 
palace,  which  is  estimated  to  have  cost  a mil- 
lion dollars. 

With  a seating  capacity  of  2,200,  this  the- 
atre has  also  provided  for  the  comfort  and 
convenience  of  guests,  under  all  probable  cir- 
cumstances. There  is  not  a seat  in  the  house 
from  which  one  cannot  gain  a straight  view 
of  the  screen  and  the  elegant  simplicity  of 
the  entire  structure  and  composition  is 
marked  throughout. 

The  orchestra  for  the  new  Strand  will  con- 
tinue under  the  direction  of  Albert  Green- 
berg, formerly  conductor  of  Shea’s  North 
Park  orchestra  in  Buffalo,  N.  Y. ; Albert 
Bouchard,  formerly  conductor  and  organist 
for  the  Strand  and  Regent  theatres,  Buffalo, 
will  preside  at  the  $40,000  Marr  and  Colton 
organ. 

Ralph  W.  Thayer,  formerly  with  the  Para- 
mount Theatre  Department,  received  appoint- 
ment as  manager  of  the  Strand,  his  last  post 
for  Paramount  being  Merriton.  In  launch- 
ing a whirlwind  campaign  for  the  opening  of 
the  theatre  and  the  premiere  of  “ The  Light 
in  the  Dark,”  starring  Hope  Hampton,  Harold 
J.  Beecroft,  First  National  exploiteer,  assisted 
Manager  Thayer  and  was  responsible  for 
plastering  the  town,  heralding  the  opening 
and  the  personal  appearance  of  Hope  Hamp- 
ton. Mr.  Beecroft  was  responsible  for  the 
shopping  tour  arranged  for  Miss  Hampton, 
and  the  newspaper  tie-up  with  a special 
Strand  theatre  section,  which  commanded  gen- 
erous space.  He  planned  the  aeroplane  flight 
over  the  falls,  which  visited  in  addition  to 
Niagara  Falls,  Chippewa,  Merriton,  Thorold, 
Stamford,  Niagara-on-the-Lake  and  Queens- 
town. Tickets  for  the  Strand  were  thrown 
to  spectators,  some  good  for  only  one  admis- 
sion, others  for  twelve.  This,  being  advertised 
in  advance,  brought  out  crowds  of  people  to 
watch  the  flight.  Banners  were  stretched 
across  the  main  streets  reading,  “ Welcome, 
Hope  Hampton.”  Every  window  had  some 
kind  of  display  tie-up  with  the  picture.  The 
leading  ice  cream  parlor  put  on  a “ Hope 


Hampton  sundae  ” and  a “ Strand  special.” 

Following  the  feature,  “ The  Light  in  the 
Dark,”  Mayor  Thompson  made  a speech  con- 
gratulating Mr.  A.  C.  Hayman  and  the  Cata- 
ract Theatre  Corporation,  and  introduced 
Hope  Hampton,  who  first  told  the  audience 
how  pleased  she  was  to  be  there  to  welcome 
them  to  the  new  Strand,  and  then  sang  two 
popular  numbers,  which  met  with  rounds  of 
applause. 

Many  exhibitors  from  near-by  points  were 
in  attendance,  as  well  as  several  representa- 
tives of  the  trade  press,  and  J.  E.  Brulatour, 
pf  the  Eastman  Film  Company,  from  New 
York.  Following  a reception  at  the  theatre, 
where  A.  C.  Hayman,  Ralph  Thayer  and 
Harold  Beecroft  acted  as  hosts  to  interested 
inspectors  and  patrons,  a midnight  supper 
was  held  for  out-of-town  guests  at  Neff’s 
Niagara  Inn,  with  Hope  Hampton  the  guest 
of  honor. 

Sacramento  Corporation  to 
Make  Pictures 

Sacramento  Pictures  Corporation,  has  been 
formed  at  Sacramento  to  make  a series  of 
features.  The  first  will  be  entitled  “ Graft,” 
from  William  R.  Leighton’s  story  in  the  Satur- 
day Post.  Helen  Lynch  will  be  the  lead. 


Three  Paramount  Exploiteers 
Are  Promoted 

THREE  Paramount  exploiteers  have 
been  promoted  to  executive  posi- 
tions in  recognition  of  services  ren- 
dered as  members  of  the  exploitation 
staff. 

John  D.  Howard,  who  has  served  as 
an  exploiteer  in  the  Los  Angeles,  Albany 
and  Detroit  exchanges,  has  been  ap- 
pointed assistant  to  Harold  Franklin,  di- 
rector of  the  Theatre  Department. 

Leon  J.  Bamberger,  Paramount  ex- 
ploiteer at  Toronto,  was  called  to  the 
home  office  as  assistant  to  Claud  Saund- 
ers, director  of  exploitation.  Mr.  Bam- 
berger also  served  as  exploiteer  in  the 
Minneapolis  territory. 

Norman  Dixon,  exploiteer  at  Cincin- 
nati, has  been  made  manager  of  the  Em- 
pire Theatre,  New  Bedford,  Mass. 


1250 


Motion  Picture  News 


Grand  Premiere  for  “ East  Is  West” 

Brilliant  Audience  Views  Screening 
of  Constance  T almadge  Film  in  N.Y . 


THE  NEW  YORK  premiere  of  “ East  Is 
West."  the  Constance  Talmadge  pro- 
duction which  First  National  is  distrib- 
uting. at  the  Ritz-Carlton  last  Friday  night, 
was  attended  by  one  of  t lie  most  brilliant  audi- 
ences that  ever  graced  the  presentation  of  a 
motion  picture. 

Among  the  many  hundred  guests  who  filled 
the  spacious  ballroom  were  many  of  the 
nation's  leading  writers,  society  matrons,  the- 
atrical producers,  screen  producers,  editors, 
actors  and  actresses. 

It  is  no  misstatement  to  declare  that  the 
sponsors  of  the  decorative  presentation  which 
greeted  the  eye  upon  entering  the  reception 
room  surpassed  anything  ever  attempted  be- 
fore in  offering  a truly  arresting  background. 

Mr.  Schenck  and  Beulah  Livingstone,  the 
publicity  mentor  of  the  Schenck  forces,  spared 
no  effort  in  giving  to  the  affair  an  atmosphere 
thoroughly  celestial.  At  the  head  of  the  first 
stairway  leading  to  the  Ritz  ballroom  was  a 
huge  Chinese  flower  boat,  with  sails  full  set. 
In  it  wearing  the  costumes  of  their  native 
country  were  a Chinese  couple  and  several 
almond-eyed  youngsters,  borrowed  from  New 
York's  Chinatown.  In  an  alcove  at  the  head 
of  the  next  stairway  was  a Chinese  orchestra. 
The  odor  of  Chinese  incense  filled  the  corridor 
and  the  ballroom. 

Before  the  showing  of  the  picture  Mr. 
Schenck,  Norma  Talmadge,  Constance  Tal- 
madge and  their  mother  held  an  informal  re- 
ception, which  also  was  in  the  nature  of  a 
farewell  affair,  for  on  the  following  day  they 
sailed  for  Europe  on  the  Majestic.  Another 
reception  followed  the  showing  of  the  picture 
and  Constance  Talmadge  was  showered  with 
congratulations  and  predictions  that  “ East  Is 
West”  would  prove  one  of  the  greatest  suc- 
cesses of  the  1922-23  motion  picture  season. 

Among  those  who  attended  the  screening 
were : 


Alma  Rubens,  Justine  Johnstone,  Mae  Mur- 
ray, Marion  Davies,  Eugene  O'Brien,  Ray- 
mond Hitchcock,  Jules  Brulatour,  Jesse  L. 
Lasky.  John  Emerson,  Anita  Loos,  Mr.  and 
Mrs.  Hugo  Ballin,  Irving  Berlin,  Messmore 
Kendall,  Olga  Petrova,  S.  L.  Rothafel, 
Florenz  Ziegfeld,  Adolph  Zukor,  Eugene 
Zukor,  Al.  Woods,  Mr.  and  Mrs.  Sam  Harris, 
Hugo  Riesenfeld,  Edgar  Selwyn,  Arch  Sel- 
wyn,  Edward  Bowes,  Nicholas  Schenck,  Louis 
Selzniek,  Winehell  Smith,  Charles  H.  Duell, 
Jr.,  Joseph  Plunkett,  Sam  Shipman  and  John 
B.  Ilymes,  authors  of  the  play;  J.  D.  Wil- 
liams, manager  of  Associated  First  National 
Pictures,  Inc.,  H.  0.  Schwalbe,  Bruce  John- 
son, of  First  National;  R.  A.  Rowland,  of  the 
First  National  Executive  Staff;  Joseph  M. 
Schenck.  Norma  and  Constance  Talmadge  and 
Mrs.  Talmadge,  Mr.  and  Mrs.  Nate  Spingold, 
Mr.  and  Mrs.  Herbert  Brenon,  Hassard 
Short,  D.  W.  Griffith,  Robert  Vignola,  Mr. 
and  ill’s.  Conway  Tearle,  Roland  West,  Mr. 
and  Mrs.  John  Golden.  Al  Liehtman,  Ben 
Moss,  Hiram  Abrams,  Joseph  Godsol,  Sam 
Goldwyn,  Jules  Mastbaum,  Eugene  V. 
Brewster. 

A pleasing  feature  of  the  evening’s  enter- 
tainment was  the  special  musical  accompani- 
ment arranged  by  S.  L.  Rothafel. 


“Grandma ’s  Boy  ’ 9 Topples 
} Em  Again  in  Oregon 

Here's  another  “ record  smashed  ” chalked 
up  for  “ Grandma's  Boy,”  the  Harold  Lloyd 
comedy  released  by  Associated  Exhibitors. 
The  latest  record  was  staged  in  Portland, 
Ore.,  where  the  picture  has  entered  its  fourth 
week  at  the  Heilig  theatre.  The  management 
reports  big  business  despite  the  competition 
of  Barnum  & Bailey  and  Ringling  Bros.’ 
circus. 


Scenes  from  the  Thomas  H.  Ince  Production  “ Skin  Deep,”  to  be  released  through  First  No^ 

tional 


William  Russell  and  others  in  “ Saved  by 
Radio.”  Fox  six-reeler 

California  University  Oars- 
men Stage  Race  Scenes 

Oarsmen  of  the  University  of  California 
assisted  a screen  star  recently  when  Rodolph 
Valentino  went  to  San  Francisco  to  make  the 
Harvard- Yale  boat  race  scenes  for  his  latest 
Paramount  picture,  “ The  Young  Rajah,” 
adapted  from  the  play  by  Alethea  Luce  and 
the  novel,  “Amos  Judd,”  by  John  Ames 
Mitchell. 

When  the  company  arrived  in  San  Fran- 
cisco, Director  Philip  Rosen  engaged  Coach 
Ben  Wallis,  of  University  of  California,  to 
aid  in  staging  the  race  and  coaching  the  con- 
testants and  several  members  of  the  U.  C. 
crew  of  1922  to  row  the  shells  in  the  race 
staged  for  this  sequence  of  the  picture. 

Third  B'way  Showing  for 
“Sherlock  Holmes  9 ’ 

Goldwyn  announces  that  the  John  Barry- 
more picture,  “ Sherlock  Holmes,”  which  is 
now  in  its  eleventh  week  at  the  Cameo  the- 
atre. will  be  screened  for  an  entire  week  at 
the  Broadway  theatre,  New  York,  beginning 
September  4th. 

This  will  make  three  Broadway  showings 
for  the  detective  film  in  advance  of  release. 
The  first  showing  was  at  the  Capitol  theatre. 
B.  S.  Moss  then  booked  it  into  his  Cameo  the- 
atre on  Forty-second  street,  near  Broadway. 

The  release  date  for  “ Sherlock  Holmes  ” 
is  October  29. 

Metro  Special  on  Opening 
Program  of  the  Eastman 

Rex  Ingram's  “ The  Prisoner  of  Zenda  ” 
has  been  selected  as  the  feature  attraction 
on  the  opening  program  of  the  new  Eastman: 
theatre  in  Rochester.  The  Eastman  theatre 
will  open  on  Monday,  September  4th. 


Galaxy  of  Stars  to  Attend  Poli 
Opening,  Bridgeport 

MARCUS  LOEW  and  Adolph  Zukor 
are  cooperating  with  S.  Z.  Poli, 
owner  of  the  Poli  circuit  of  thea- 
tres throughout  New  England,  to  open 
the  New  Poli’s  Palace  Theatre,  Bridge- 
Port,  Monday  night,  September  4th. 

Among  some  of  the  stars  who  have  al- 
ready acepted  the  invitation  to  appear 
are  Mae  Murray,  Raymond  Hitchcock, 
Thomas  Meighan,  Alice  Brady,  Johnny 
Hines,  Nita  Naldi,  Ann  Pennington,  Dor- 
aldina,  Montague  Love,  Virginia  Pear- 
son, Lew  Cody.  Hope  Hampton,  May 
Allison,  Zena  Keefe,  Lou  Tellegen,  Anita 
Stewart,  and  about  forty  others. 

The  party  will  remain  in  Bridgeport 
two  days  and  then  go  to  New  Haven  on 
Wednesday  for  one  day,  returning  to 
town  Thursday  morning. 

New  Brunswick  Films  to 
Make  Picture 

New  Brunswick  Films,  Limited,  is  the  name 
of  the  moving  picture  producing  company 
which  has  been  organized  at  St.  Johns,  New- 
foundland, by  Ernest  Shipman  of  Ottawa, 
Ontario,  for  the  making  of  the  picturization  of 
“Blue  Waters,”  a story  by  Frederick  William 
Wallace. 


George  Beban  to  Open 
California  Season 

George  Beban  and  Troup  presenting  an  act 
“ The  Sign  of  the  Rose  ” will  open  the  coming 
season  at  the  California  Theatre,  Los  Angeles, 
Sept.  6.  Troup  has  appeared  with  the  film  in 
fifteen  cities  playing  twenty-five  weeks  to 
gross  of  $167,000. 


4t  top,  Effie  Shannon  and  Lew  Cody ; center 
- Eat  Hole”  Cafe  and  at  bottom  Rose 
soghlan  and  Harry  Southern,  all  in  scenes 
oecrets  of  Paris’  Burr-Whitman-  Bennett 
Production 


Some  scenes  in  which  Mary  Aldcn  appears  in  “A  Woman’s  Woman,”  an  Allied  Producers, 
and  Distributors  Corporation  release 

3 First  Nat’l  Specials  in  September 

Norma  Talmadge  and  Hope  Hampton 
Vehicles  and  Ince  Picture  on  Schedule 


NORMA  TALMADGE  in  “ The  Eternal 
Flame” ; Hope  Hampton  in  “ The 
Light  in  the  Dark”;  and  “ Skin 
Deep,”  a Thomas  LI.  Ince  special,  in  which 
Florence  Vidor,  Milton  Sills  and  Marcia 
Manon  appear  in  the  principal  roles,  are 
among  the  releases  scheduled  by  Associated 
First  National  Pictures,  Inc.,  for  the  month 
of  September.  These  three  subjects  have  al- 
ready been  booked  heavily  for  first  runs 
throughout  the  country,  according  to  word 
from  the  First  National  headquarters  in  New 
York. 

Norma  Talmadge  in  “ The  Eternal  Flame,” 
is  scheduled  for  National  release  September  4. 
This  picture  is  presented  by  Joseph  M. 
Schenck,  adapted  by  Frances  Marion  from 
Balzac’s  “ ‘Duchess  de  Langeais,”  and  was 
directed  by  Frank  Lloyd.  “ The  Eternal 
Flame  ” tells  the  story  of  the  love  of  one  of 
Napoleon’s  Generals  for  the  Duchess  de 
Langeais,  a noted  beauty  in  the  court  of 
Louis  XVIII. 

Supporting  Miss  Talmadge  as  the  Duchess 
de  Langeais  is  Conway  Tearle,  who  plays  the 
role  of  General  de  Montriveau.  Also  in  the 
cast  are  Rosemary  Theby,  Adolphe  Jean  Men- 
jou,  Wedgewood  Nowell  and  Kate  Lester. 

“ The  Light  in  the  Dark  ” is  scheduled  for 
release  September  11.  Adapted  from  William 
Dudley  Pelley’s  story,  the  film  version  is 
declared  to  be  noteworthy  not  only  for  its 
originality  and  strong  cast,  but  for  a colored 
reel  sequence,  made  under  the  new  Eastman 
process  and  presented  for  the  first  time  on  the 
screen  in  this  subject. 

Hope  Hampton  plays  the  role  of  Bessie 
MacGregor,  a New  York  shop  girl,  who  finds 
a home  with  Mrs.  Temple  Orrin,  a wealthy 
society  woman.  J.  Warburton  Ashe,  Mrs. 
Orrin’s  brother,  young,  thoughtless,  makes 
love  to  the  girl,  and  then  believing  it  would 
be  folly  to  marry  her,  seeks  forgetfulness  by 
a journey  to  England.  During  a hunting 
trip  there  he  discovers,  in  the  ruins  of  an 
ancient  castle,  a silver  cup  of  rare  artistic 
design.  Much  of  the  remainder  of  the  play 
centers  around  the  cup.  Recovered  by  the 
police  in  a raid  on  a pawn  shop  after  it  has 
been  stolen  from  the  Ashe  home,  it  suddenly 
gives  a dazzling  light  in  darkness.  Through- 


out the  city  the  cup  is  publicized  with  legen- 
dary stories  and  becomes  a byword.  It  is 
intimated  that  the  cup  is  the  Holy  Grail,  and 
it  is  reputed  to  have  miraculous  healing 
powers.  It  is  in  this  part  of  the  play  that 
a strong  part  of  the  colored  sequence  appears, 
unfolding  the  story  of  Sir  Galahad’s  Quest  of 
the  Grail. 

Ashe,  stricken  with  remorse,  searches  for 
Bessie,  finds  her  in  poor  circumstances,  and 
offers  her  his  heart  and  hand.  The  ending 
of  the  story  furnishes  a distinct  surprise.  Lon 
Chaney  has  a powerful  role  as  Panetelli,  an 
underworld  character,  and  E.  K.  Lincoln  is 
seen  as  Ashe. 

“ Skin  Deep  ” is  scheduled  for  release  Sep- 
tember 25.  It  is  a story  of  a returned  soldier, 

Berman  Now  Assistant 
to  Bowes 

A.  C.  Berman,  formerly  of  United  Artists, 
has  been  appointed  executive  assistant  to  Ed- 
ward Bowes,  vice  president  of  Goldwyn  Pic- 
tures Corporation,  and  has  assumed  his  new 
duties  at  the  home  office  in  New  York. 

During  the  past  few  years  Mr.  Berman  has 
made  an  enviable  record  in  the  sales  organiza- 
tion of  United  Artists,  with  which  he  became 
connected  when  that  company  was  formed. 
Prior  to  that  time  he  practiced  law  for  fifteen 
years  in  Boston,  his  home  city. 


New  Eastern  Representative 
for  Pacific  Film  Company 

TO  fill  the  vacancy  created  by  the 
resignation  of  Julius  Singer,  Presi- 
dent John  J.  Hayes  of  the  Pacific 
Film  Co.,  Inc.,  of  Culver  City,  Cal.,  an- 
nounces the  appointment  of  Robert 
Bertschy  as  Eastern  representative. 

Mr.  Bertschy  was  formerly  manager  of 
Warner’s  Albany  (N.  Y.)  branch  and  is 
well  known  in  state  rights  circles.  He 
will  have  his  office  with  Bill  Alexander, 
130  West  Forty-sixth  Street. 

According  to  Mr.  Hayes,  Mr.  Singer  re- 
signed to  formulate  a consolidation  of 
state  rights  exchange  managers  for  book- 
ing purposes. 


1252 


Motion  Picture  News 


Paramount  Releases  For  September 

“Blood  and  Sand ” and  “ Manslaughter  ’’ 

Are  Included  in  List  of  7 Features 


THE  month  of  September  will  mark  the 
release  of  seven  Paramount  produc- 
tions. which  include  two  specials — 
Fred  Niblo’s  production,  " Blood  and  Sand.-' 
starring  Rodolph  Valentino;  and  Cecil  B. 
DeMille’s  production,  “ Manslaughter,”  with 
Thomas  Meighan,  Leatrice  Joy  and  Lois 
Wilson. 

Introducing  Paramount  Week,  the  company 
will  release  on  the  3rd,  Gloria  Swanson  in 
“ Her  Gilded  Cage  ” and  William  DeMille’s 
production,  " Nice  People,”  each  of  which 
has  been  booked  day  and  date  in  nearly  250 
houses,  it  is  declared.  " Her  Gilded  Cage  ” 
is  a Sam  Wood  production,  the  story  being 
written  by  Elmer  Harris,  who  based  it  upon 
the  play  by  Anne  Nichols.  Percy  Heath 
wrote  the  scenario.  David  Powell  is  Miss 
Swanson’s  leading  man  and  Anne  Cornwall, 
Charles  Stevenson,  Walter  Hiers  and  Harrison 
Ford  are  seen  in  support. 

“ Blood  and  Sand,”  the  Fred  Niblo  produc- 
tion starring  Rodolph  Valentino,  which  has 
just  finished  a record-breaking  run  at  the  New 
York  Rivoli  and  Rialto,  is  scheduled  for  re- 
lease the  10th.  This  is  the  story  of  a bull- 
fighter’s life,  adapted  by  June  Mathis  from 
the  novel  by  Vicente  Blasco  Ibanez  and  the 
play  by  Tom  Cushing.  A feature  of  the  pro- 
duction is  its  artistic  settings  and  distinctively 
Spanish  types.  Lila  Lee,  as  leading  woman, 
and  Nita  Haldi,  in  the  role  of  a Spanish 
vampire,  are  featured  with  Mr.  Valentino, 
who  is  here  seen  for  the  first  time  as  a star. 
Prominent  in  the  cast  are  Charles  Belcher, 
Walter  Long,  Leo  White,  George  Field  and 
Rose  Rosanova. 

The  other  feature  due  the  10th  is  the  Cos- 
mopolitan production,  “ The  Valley  of  Silent 
Men,”  with  Alma  Rubens.  This  is  from  the 
novel  by  james  Oliver  Curwood,  and  w-as 
directed  by  Frank  Borzage,  creator  of 
Humoresque  ” and  “ The  Good  Provider.” 
John  Lynch  wrote  the  scenario  of  this  story 
of  the  Canadian  Northwest  in  which  Miss 


Rubens  has  the  role  of  a French-Canadian 
girl.  Lew  Cody  is  seen  as  an  officer  of  the 
Northwest  Mounted,  and  others  in  the  cast  are 
Joseph  King,  Mario  Majeroni,  George  Nash 
and  J.  W.  Johnston. 

On  the  17th  comes  an  Irvin  Willat  produc- 
tion, “ The  Siren  Call,”  with  Dorothy  Dalton 
supported  by  David  Powell  and  Mitchell 
Lewis.  This,  too,  is  a story  of  the  far  North, 
from  an  original  by  J.  E.  Nash,  with  scenario 
by  J.  E.  Nash  and  Philip  Hurn.  Edward 
Brady,  Will  Walling,  Leigh  Wyant,  Lucien 
Littlefield  and  George  Williams  also  appear 
with  the  players  mentioned  above. 

For  the  same  date  is  scheduled  Jack  Holt 
in  “ While  Satan  Sleeps,”  from  the  novel, 
" The  Parson  of  Panamint,”  by  Peter  B. 
Kyne.  Albert  Shelby  LeVino  wrote  the 
scenario  and  Joseph  Henabery  directed. 

In  “ Manslaughter,”  adapted  by  Jeanie 
Macpherson  from  Alice  Duer  Miller’s  sensa- 
tional novel  and  scheduled  for  release  the  21th, 
Cecil  B.  DeMille  has  produced  his  greatest 
masterpiece,  according  to  Jesse  L.  Laskv  and 
other  Paramount  executives  who  have  seen  it. 
Thomas  Meighan,  Leatrice  Joy  and  Lois  Wil- 
son are  featured  with  other  prominent  roles 
in  the  hands  of  John  Miltera,  George  Fawcett, 
Julia  Faye,  Edythe  Chapman,  Jack  Mower, 
Dorothy  Cumming,  Casson  Ferguson,  Mickey 
Moore,  James  Neill,  Sylvia  Ashton,  Raymond 
Hatton,  Charles  Ogle,  Guy  Oliver  and  othex-s. 


Carroll  Trowbridge  London 
Manager  for  Allied 

Carroll  S.  Trowbridge,  formerly  Assistant 
General  Sales  Manager  for  United  Artists 
Corporation,  is  now  General  Manager  of 
Allied  Artists  Corporation,  Ltd.,  of  London. 


Lew  Cody  and  Alma  Rubens  in  some  important  scenes  of  the  Cosmopolitan  Production 
( Paramount ) “The  Valley  of  Silent  Men” 


Scenes  from  “Peaceful  Peters,”  one  of  the 
series  of  Ben  Wilson  Productions,  for  Arrow 
release 

{Geldert  Resigns  as  Presi- 
dent of  Mission  Film 

At  a x-ecent  meeting  of  the  Board  of  Dixec- 
tors  of  the  Mission  Film  Corporation,  Clar- 
ence H.  Geldert,  author-director  of  “ Science — 
or  God?”  the  recent  Mission  production,  re- 
signed as  President  of  the  corporation.  Mr. 
Leon  Rice,  Vice-President  of  the  corporation, 
will  succeed  Mr.  Geldert  to  the  Presidency, 
t hereby  permitting  the  former  President  to 
devote  his  entire  time  to  his  directox-ial  duties. 

Mr.  Rice  is  a coneei’t  singer  of  international 
reputation,  having  sung  in  concert  in  prac- 
tically every  city  of  importance  in  the  United 
States,  Canada  and  Europe.  Unlike  most 
most  singers,  he  has  had  considerable  busi- 
ness experience.  For  several  years  he  was 
assistant  manager  of  the  Credit  Clearing 
House  in  Detx-oit,  Mich. 

Christie  Inaugurates  Cut 
and  Mat  Service 

In  order  to  serve  theatres  which  advertise 
comedy  atti’actions  in  newspapers  and  house 
organs  of  their,  own,  the  Christie  Film  Com- 
pany has  inaugurated  a special  cut,  photo- 
graph and  mat  sex-vice  on  all  the  new  Christie 
Comedies  beginning  with  “ That  Son  of  a 
Sheik,”  which  is  to  be  x-eleased  in  September 
through  Educational  exchanges.  All  of  this 
matex-ial  is  being  prepared  under  tbe  direc- 
tion of  the  exploitation  depax-tment  and  will 
be  available  through  Educational  exchanges 
before  release  dates  on  all  pictures. 

Barclay  Will  Co-Star  with 
Conley 

Lon  Barclay,  stage  and  vaudeville  comedian, 
who  jumped  from  burlesque  to  “ Ziegfield 
Follies  ” a few  years  ago,  has  been  engaged  by 
Jack  White  to  co-star  with  Lige  Conley  in 
Mermaid  Comedies  for  Edxicational. 


September  p , 1922 


1253 


Figures  Show  Magnitude  of 
Fairbanks  Subject 

WITH  a view  to  showing  the  magni- 
tude of  Douglas  Fairbanks’  latest 
production  for  release  by  United 
Artists,  titled  “ Douglas  Fairbanks  in 
Robin  Hood,”  the  following  figures  have 
been  submitted  in  a statement  issued  this 
week  from  the  home  office  of  the  United 
Artists  Corporation: 

“ Eighteen  hundred  players  used  in  the 
biggest  scenes. 

“ Three  hundred  horses  used  in  a single 
scene. 

“ Total  scenes  shot,  eleven  hundred 
and  eight. 

“ Maximum  number  of  scenes  in  a day, 
thirty.  (In  Sherwood  Forest). 

“ Minimum  number  of  scenes  in  a day, 
two  (In  banquet  hall.) 

“ Thirty  thousand  calls  issued  through 
casting  department  to  players.” 

The  United  Artists  statement,  in  addi- 
tion, claims  a new  record  for  the  speedy 
production  of  a special  of  gigantic  pro- 
portions. The  rapid  progress  made  is 
credited  principally  to  Fairbanks  himself 
and  Allan  Dwan,  who  had  charge  of  the 
direction.  No  time  was  lost  on  account 
of  rain.  The  company  worked  on  one 
holiday — Memorial  Day — afid  four  Sun- 
days. Only  four  locations  were  used  de- 
spite the  magnitude  of  the  picture.  While 
the  sets  were  under  construction  a crew 
of  eight  hundred  men  were  employed, 
part  of  this  number  working  at  night  to 
speed  the  work,  it  is  stated. 

The  editing  and  titling  are  now  prac- 
tically completed,  and  the  premiere  will 
probably  be  staged  late  in  September  or 
early  in  October. 


Fox  to  Star  Chas.  Gilbert 
in  “St.  Elmo” 

Augusta  Evans’  novel,  “ St.  Elmo,”  Avill 
soon  be  seen  as  a motion  picture,  with  John 
Gilbert  playing  the  leading  role.  It  will  be 
a William  Fox  production  and  will  be  directed 
by  Jerome  Storm.  The  scenario  is  by  Jules 
Furthman. 


Scenes  in  “ A Little  Child  Shall  Lead  Them,’’ 
Fox  production  directed  by  J.  Searle  Dazvley 


Pathe  Names  Releases  for  Sept.  10 

Schedule  Introduces  First  of  Roach 
Two-Reel  SeriesTitled  “Our  Gang’  ’ 


THE  Pathe  release  schedule  for  Septem- 
ber 10th  will  introduce  the  first  of  the 
new  Plal  Roach  series  of  two-reelers 
which  are  to  be  distributed  under  the  brand 
name  of  “ Our  Gang  ” comedies.  These  two- 
reelers  will  present  children  and  animals  in 
the  principal  roles.  The  first  of  the  series 
is  titled  “ One  Terrible  Day.”  The  story  starts 
■with  an  invitation  from  a rich  and  benevolent 
lady  to  the  Kids  to  attend  a party  in  her 
beautiful  residence.  The  Kids  bring  their 
four-legged  friends  along,  including  a flock 
of  geese,  and  the  subsequent  developments 
are  reported  to  be  exceedingly  funny. 

The  Pathe  serial,  “ The  Timber  Queen,”  with 
Ruth  Roland,  reaches  its  ninth  episode,  en- 
titled “Horned  Fury.”  It  carries  the  hero 
and  heroine. to  Argentina,  where  Ruth  stages 
some  hazardous  feats  of  horsewomanship. 

“ The  Landlubber,”  Plal  Roach  Comedy, 
with  Paul  Parrott,  presents  the  comedian 
eloping  on  the  yacht  of  the  angry  father  in 
the  case.  The  captain  is  sympathetic,  how- 
ever, and  father  and  the  violent  rival  suitor 
are  suppressed — until  the  captain  falls  over- 
board. Thereupon  the  elopers  fall  over  after 
him,  and  are  seen  bound  for  shore  on  a life 
preserver  built  for  two.  The  Aesop’s  Film 
Fable  offering  is  called  The  Boy  and  the 
Bear,”  carrying  the  moral,  “ action  speaks 
louder  than  words.” 

“ Si,  Senor,”  as  the  Plarold  Lloyd  re-issue 
for  September  10  is  called,  involves  the 
comedian,  with  “ Snub  ” Pollard  and  Bebe 
Daniels,  in  violent  disturbances  inaugurated 
by  a fire-eating  Mexican  bandit.  At  the  crisis, 
when  “ all  seems  lost,”  the  comedy  hero  fights 
the  bandit  with  swords  with  such  characteris- 
tic comic  success  that  the  dreadful  bandit  is 
saddened,  presumably,  for  the  remainder  of 
Lis  career. 

In  Pathe  Review  No.  172.  the  New  Jersey 


fish  hatcheries  provide  a fascinating  subject 
presented  in  wonderful  detail.  In  a varied 
programme  of  other  interesting  material,  the 
Water  Market  of  Venice  is  shown  in  beautiful 
Pathecolor. 

Screen  Snapshots  in  this  release  schedule 
present  a studio  scene  with  “ a million  dollar 
cast,”  including  Mary  Miles  Minter,  Bessh 
Love,  Agnes  Ayres,  Theodore  Roberts,  Wanda 
Hawley,  Bert  Lytell,  Conrad  Nagel,  May  Me- 
Avoy,  Director  Paul  PoavcII  and  Antonio 
Moreno,  staging  a movie  for  visitors.  In 
other  scenes  half  a dozen  different  screen 
favorites  are  intimately  shown. 

“ Hungry  Hearts”  Opens  at 
N.  Y.  Capitol  Sept.  10  th 

“ Hungry  Hearts,”  the  Goldwyn  special 
production,  is  booked  for  showing  at  the  Capi- 
tol, N cav  York,  the  Aveek  beginning  Sunday, 
September  10.  This  is  the  picture  founded 
upon  Anzia  Yezierska’s  stories  of  immigrant 
life  on  NeAA7  \ ork’s  East  Side.  E.  Mason 
Hopper  directed  the  picture,  and  in  the  cast 
are  seen  Bryant  V ashburn,  Rose  Rosanova, 
Helen  Ferguson,  E.  A.  Warren,  George  Sieg- 
man  and  many  others. 

An  exploitation  campaign  “ of  an  unusual 
sort  for  Ncav  Tork”  Avill  also  be  used  in  con- 
nection with  the  showing,  it  is  announced. 

Enid  Bennett  Returns  to  the 
Legitimate  Stage 

Enid  Bennett  will  make  her  return  to  the 
legitimate  stage  in  Oliver  Morosco’s  neAV  pro- 
duction, “ The  Sporting  Thing  to  Do.”  by 
Thompson  Buchanan.  The  play  will  be  pre- 
sented in  Los  Angeles  at  the  Auditorium, 
starting  September  4th,  for  four  weeks  and 
then  brought  East. 


Scenes  from  “If  I Were  Queen,”  initial  starring  vehicle  for  Ethel  Clayton,  via  F.  B.  O. 
release.  The  picture  was  directed  by  Wesley  Ruggles,  adapted  from  “ The  Three  Cornered 
Kingdom,”  by  DuV ernet  Rabell,  and  includes  Andree  Lejon,  Warner  Baxter,  Victory  Bate- 
man, Murdock  MacQuarrie  and  Genevivc  Blinn 


1254 


Educational  Plans  New  Magazine 

Weekly  Screen  Issues  Will  Contain 
Appealing  Short 

Announcement  was  made  at  the 

home  office  of  Educational  Film  Ex- 
changes, 1 11c.,  this  week  of  the  forth- 
coming issue  of  a magazine  for  t lie  screen 
to  be  called  " The  Graphic.  1 here  will  be 
fifty-two  issues  a year,  and  release  will  begin 
October  1. 

This  new  screen  magazine,  which  is  to  be 
produced  by  Educational  Films  Corporation, 
will  be  a departure  from  the  accepted  standard 
of  short  reel  magazines  in  several  respects. 

Instead  of  confining  itself  to  scenic  shots, 
stereotyped  stunt  photography  and  odds  and 
ends  left  over  from  news  reels,  “ The 
Graphic " will  put  into  pictures  genuinely 
dramatic  and  appealing  short  stories  taken 
from  life  itself. 

All  stories  that  go  to  make  up  this  maga- 
zine will  be  from  specially  prepared  material, 
and  will  be  photographed  by  cameramen 
trained  for  this  work.  “ The  Graphic  ” will 
not  be  content  with  merely  showing  the  out- 
ward aspect  of  material  things,  but  will  seek 
to  have  a more  deeply  human  touch  that  will 
show  the  trend  of  people’s  thoughts  and  hopes 
and  desires. 

Broadly  speaking,  this  magazine  will  par- 
allel to  some  extent  the  function  of  the  better 
Sunday  magazines,  inasmuch  as  its  subjects 
will  contain  elements  of  appeal  that  are  fun- 
damental and  interest  all  classes  of  people, 
regardless  of  their  particular  calling  or  their 
particular  limitations  and  tastes. 

The  stories  carried  in  “ The  Graphic  ” will 
be  primarily  stories  about  people — people 
who  in  one  way  or  another  have  a legitimate 
claim  on  the  public  interest.  They  will  not 
necessarily  be  prominent  people  in  the  sense 
that  they  are  rich  or  powerful,  but  they  will 
always  be  picturesque  characters  in  whom  the 
public  will  be  interested. 


Scenes  from  “ The  Yosemite  Trail,”  Fox  production,  starring  Dustin  Farnum 


Stories  of  Life 

In  brief,  “ The  Graphic  ” will  be  a human 
interest  digest  of  the  world  and  its  people, 
reflecting  not  only  what  people  are  doing  but 
what  they  think  and  how  they  feel  about  what 
they  are  doing. 

Plans  for  this  magazine  have  long  been 
under  consideration,  but  the  editors  and 
artists  under  whose  direction  it  was  desired 
to  issue  it  were  not  available  until  the  present 
time. 

Educational  plans  to  have  the  first  issue  of 
“ The  Graphic  ” in  all  branch  exchanges  some 
time  prior  to  the  first  release  date,  October 
I,  for  private  screening  for  exhibitors. 

Burton  Holmes  Back  from 
Far  East 

Burton  Holmes,  of  Travelogue  fame, 
reached  New  York  during  the  week  overland 
from  Seattle,  after  an  extensive  trip  through 
Japan,  Manchuria,  Korea  and  China. 

In  Japan  he  made  a specialty  of  visiting 
the  places  made  famous  by  the  writings  of 
Lafcadio  Hearn,  and  in  China  he  made  an 
extensive  voyage  up  the  Yang-tse-Kiang,  a 
trip  which  he  found  marvelously  interesting 
and  beautiful. 


Paramount  Pictures  for 
Twin  Cities 

Paramount  pictures  in  the  future  will  be 
shown  at  the  Finkelstein  and  Ruben  theatres 
in  the  Twin  Cities  and  other  leading  cities  of 
Minnesota.  Sidney  R.  Kent,  general  manager 
of  the  Famous  Players-Lasky  Corporation, 
was  in  Minneapolis  and  signed  a contract  with 
the  Finkelstein  and  Ruben  firm. 


Motion  Picture  New 


Sennett  to  Star  Phyllis  Have 
in  Series 


Zui 


MACK  SENNETT  has  selected 
Phyllis  Haver  to  head  a separate 
comedy  unit,  and  he  will  star  Miss 
Haver  in  a series  of  full-length  comedy 
drama  productions  which  will  be  released 
through  Associated  First  National  Pic- 
tures. 

In  a statement  emanating  from  the 
First  National  home-office  this  week, 
Miss  Haver’s  elevation  to  stardom  under 
the  auspices  of  Mack  Sennett  is  accred- 
ited entirely  to  her  proved  ability  in  past 
productions  on  the  Sennett  lot.  From 
the  galaxy  of  screen  beauties  known  as 
the  Mack  Sennett  Bathing  Girls,  Miss 
Haver  arose  and  successfully  worked  her 
way  up  to  her  present  position  as  a Sen- 
nett star.  Her  first  vehicle,  as  yet  un- 
titled, will  be  ready  for  production  this 
week. 


I\ 


New  Manager  for  F.B.O.’ s 
Chicago  Branch 


c 


Harry  Berman,  general  manager  of  distri 
bution  of  Film  Booking  Offices  of  America, 
this  week  announces  the  appointment  of 
Joseph  Klein  as  manager  of  the  F.  B.  0 
Chicago  branch,  to  succeed  C.  R.  Plough,  who 
has  resigned. 

Mr.  Klein  has  served  as  Eastern  District 
Manager  for  the  Film  Booking  Offices  for  the 
past  few  years.  Mr.  Plough  will  devote  his 
time  to  the  management  of  theatre  interests. 
Another  addition  to  the  F.  B.  0.  Chicago  staff 
is  Louis  P.  Kramer,  who  has  resigned  as  man- 
ager of  publicity  for  Universal’s  Kansas  City 
office  to  direct  the  publicity  and  advertising 
at  the  Chicago  Exchange. 


Earle  Williams  Starts 
New  Feature 


Yitagraph’s  west  coast  studio  has  begun 
work  on  the  new  Earle  Williams  feature, 
“ You  Never  Know.”  The  scenes  are  laid  in 
San  Francisco,  along  the  water  front  in  the 
days  of  South  American  revolutions,  and  gun- 
running  Americans. 

Earle  Williams  will  be  seen  in  the  role  of 
a secret  service  operative,  assigned  the  task 
of  running  down  a band  of  American  revolu- 
tion backers. 


(t 


Honeymoon  for  Three 
Sloman ’s  Next 


On  the  eve  of  his  departure  from  Hollywood 
for  New  York  where  he  is  to  arrange  for  the 
distribution  of  his  first  personally  produced 
picture,  “ Blind  Justice,”  Frank  R.  Adams’ 
magazine  story,  Edward  Sloman  announced 
t hat  his  next  picture  will  be  A Honeymoon 
for  Three,”  the  popular  story  that  has  been 
running  in  serial  form  in  the  magazine  section 
of  the  Hearst  newspapers. 


“ Madame  Sans  Gene’’ 
for  Independents 


The  Independent  Market  is  to  get  another 


special  feature.  It  is  “ Madame  Sans  Gene," 


the  world  famous  story  and  stage  play.  This 
announcement  comes  from  Producers’  Security 
Corporation,  which  states  that  the  feature  will 
be  released  immediately.  This  latest  feature 
is  presented  by  Aubrey  Kennedy  and  is  titled 
by  Margaret  Mayo. 


Scenes  in  which  Miriam  Cooper  and  Ralph  Graves  appear  in  “ Kindred  of  the  Dust,”  First 

National 


Preferred  Pictures  Buys  “The  Hero ” 

Dramatic  Critics  Proclaimed  Play 
Among  Best  Presented  Last  Season 


Zukor  on  Radio  Opens  Para- 
mount Week 

NEXT  week,  September  3-9,  is  Para- 
mount Week,  the  fifth  annual  event 
which  each  year  registers  the  high 
water  mark  of  simultaneous  showings  of 
Paramount  pictures.  As  a formal  prelim- 
inary to  the  opening  of  the  week  Presi- 
dent Adolph  Zukor,  of  the  Famous 
Players-Lasky  Corporation,  spoke  by 
radio  to  more  than  a million  people  last 
night.  Mr.  Zukor’s  brief  address,  which 
was  broadcasted  from  Station  WJZ  at 
Newark,  N.  J. 

Mr.  Zukor’s  speech  was  in  the  nature 
of  a felicitation  for  picture  patrons  upon 
the  fact  that  the  motion  picture  industry 
is  once  more  standing  securely  upon  its 
feet  and  is  now  placing  before  the  public 
the  biggest  and  best  pictures  in  its  his- 
tory. 


“If  I Were  Queen  ” Ethel 
Clayton  Film  for  F.B.O. 

Ethel  Clayton’s  first  picture  made  for  re- 
lease by  F.  B.  0.  bears  the  title  of  “ If  I 
Were  Queen.”  This  subject,  which  was  made 
under  the  working  title  of  “ The  Three  Cor- 
nered Kingdom,”  is  a screen  adaptation  of 
the  magazine  story  by  De  Vernet  Rabell. 
Wesley  Ruggles  directed  the  production.  The 
cast  includes  Warner  Baxter  (opposite  the 
star),  Andree  Lejon,  Victory  Bateman,  Mur- 
dock MacQuarrie,  and  Genevieve  Blinn. 
Joseph  A.  Dubray  was  in  charge  of  the  pho- 
tography. The  picture  is  scheduled  for  re- 
lease in  October. 

A picturesque  Balkan  kingdom  serves  as 
the  locale  of  the  story  and  some  elaborate 
court  settings  are  stated  to  be  among  the  fea- 
tures of  the  production.  The  story  also  pos- 
sesses a gripping  climax  in  which  a realistic 
railroad  wreck  is  staged.  The  adventures  of 
an  American  girl  in  a mythical  Balkan  prin- 
cipality furnish  the  theme  of  the  picture. 


Scenes  from  the  Fox  production,  starring 
Shirley  Mason,  entitled  “ Youth  Must  Have 
Love  ” 


HE  HERO,”  which  was  proclaimed 
I by  New  York’s  dramatic  critics  as 
■*-  one  of  the  finest  plays  by  an  Ameri- 
can author  in  1921,  has  been  purchased  by 
Preferred  Pictures,  Inc.,  of  which  B.  P. 
Sclmlberg  is  president,  for  immediate  screen 
production. 

Negotiations  for  the  play  have  been  on  for 
some  time  and  were  finally  closed  with  Sam 
H.  Harris  on  Monday  of  this  week  by  A1 
Lichtman,  Vice-President  of  Preferred  Pic 
tures  and  president  of  the  A1  Lichtman  Cor- 
poration, which  is  distributing  the  Preferred 
product. 

The  play  was  written  by  “ Gilbert  Emery,” 
in  reality  Emery  Pottle,  a noted  short  story 
writer,  and  marked  his  advent  as  a playwright. 
It  was  presented  at  a series  of  matinees  with 
Grant  Mitchell  in  the  leading  role  and  later 
came  to  the  Belmont  theatre  for  a regular  run, 
with  a new  cast  headed  by  Richard  Bennett, 
with  Robert  Ames,  Fania  Marinoff  and  other 
well  known  players. 

Branded  as  daring  ” by  most  of  the 
critics,  “ The  Hero  ” was  a sensation  because 
it  marked  the  first  effort  of  an  author  to 
analyze  the  appeal  of  a uniform  for  the 
feminine  sex  and  to  present  the  problem  of 
physical  courage  versus  moral  courage. 

The  story  centers  around  two  brothers,  one 
a stay-at-home  plodder,  the  other  a harum- 
scarum  youth  who  leaves  the  United  States, 
joins  the  French  Foreign  Legion  and  serves 
with  conspicuous  gallantry  in  the  war.  It  is 
upon  the  soldier’s  return,  bearing  scars  and 
decorations,  that  the  author  matches  his  char- 
acter against  the  brother  who  had  stayed  home 
and  shielded  his  mother  and  family  while  other 
men,  physically  courageous  were  in  Europe 
fighting. 

B.  P.  Schulberg,  under  whose  supervision 
“ The  Hero  ” will  be  produced  for  the  screen, 
said : — 

“ In  purchasing  ‘ the  Hero,’  Preferred  Pic- 
tures is  only  following  its  fixed  policy  of  ac- 
quiring the  best  stories  possible  for  screen 


production.  Mr.  Pottle’s  play  was  rated  as 
the  best  dramatic  work  of  the  1921  season,  and 
we  have  been  trying  to  get  the  rights  to  it  for 
some  time  past.  And  in  this  connection,  I 
may  also  add  that  we  are  considering  a num- 
ber of  others  just  as  important  from  the  stand- 
point of  dramatic  value.” 

Non-  Theatrical  Concern 
Absorbs  Pictures 

Through  contracts  signed  Wednesday  the 
entire  non-theatrical  activities  of  the  Alex- 
ander Film  Corporation,  130  West  Forty-sixth 
street,  are  absorbed  by  the  National  Non-The- 
atrical Motion  Pictures,  Inc.,  of  which  Harry 
Levey  is  president  and  Arthur  James  vice 
president.  By  the  terms  of  the  agreement  one 
hundred  and  fifty  subjects,  including  William 
S.  Hart,  Douglas  Fairbanks,  Norma  Tal- 
madge,  Charles  Ray,  Frank  Keenan,  Ray 
Stewart  and  a number  of  specials,  will  be 
marketed  non-theatrically  solely  by  the  Na- 
tional Non-Theatrical  Company. 


Pola  Negri’s  First  to  Be 
“Bella  Donna” 

POLA  NEGRI’S  first  Paramount  pic- 
ture to  be  made  in  this  country  will 
be  “ Bella  Donna,”  according  to  an 
announcement  made  by  Jesse  L.  Lasky 
at  Hollywood  Tuesday.  George  Fitz- 
maurice  will  direct  the  Polish  star  and 
Ouida  Bergere  is  now  at  work  on  the 
scenario  of  the  novel  by  Robert  Hichens. 

Lasky  further  announced  that,  con- 
trary to  original  plans,  the  picture  will  be 
made  at  the  Lasky  studio  in  California 
instead  of  the  Long  Island)  City  studio. 
Miss  Negri  sails  for  this  country  on  the 
Majestic  September  6 and,  arriving  here 
about  a week  later,  will  remain  in  New 
York  just  long  enough  to  see  the  town 
before  entraining  for  the  West  Coast. 
Fitzmaurice  plans  to  start  the  production 
about  September  23. 


1256 


Motion  Picture  News 


EXHIBITORS'  REPORTS  ON  N E IV  RELEASE 


S l 


What  the  Big  Houses  Say 


EARLY  RETURNS  FROM  WEEK  RUN  THEATERS 


f 


TO  THE  PUBLIC: 


Owing  to  imastBitiiti  made  for  the  ihoiniig  of  Rodol| 
Valeatuao  id  "Blood  »nd  Sand."  wo  com  rolmim  "The  Pniooer 
7. -A."  only  |V—  weefc.  deapate  the  nnpreoedenle d patrenaj* 
U attracting.  It  u gratifying  to  note  that  the  public  ha»  b»- 
«<aick  and  (anoroua  ia  aU  recognition  of  the  eatraordinary  mer 
thia  aaperb  pactmre  Th.^  boweeer.  U only  one  of  the  mi 
eat  production!  which  trill  bo  ahoi^1  ,B  tt“*  tbeatre  during  t 


The  Beauty  Shop — 

Not  much  of  a picture,  and  only  a fair 
drawing  card.  (Middle  West.) 

If  hite  Satan  Sleeps — 

The  best  drawing  card  in  two  months. 
Played  to  good  houses  for  a week’s  run. 
( Middle  West.) 


The  Top  of  New  York — 

Clever  interesting  picture  and  played 
to  good  business.  (Middle  West.) 


A ice  People — 

One  of  the  best  Wally  Reid  has  ap- 
peared in  for  some  time.  Is  strong  draw- 
ing card.  (Middle  West.) 


The  1 oune  Diana- 

Proved  rather  disappointing.  Business 
off.  (Middle  West.) 


SfflLwra 


Great  picture. 
(Middle  West.) 


Business  excellent. 


Reid's  popularity  helped  carry  it.  Pic- 
ture ordinary.  Average  receipts.  (Mid- 
dle West.) 


FIRST  NATIONAL 
Rose  O'  the  Sea — 

A typical  scenario  of  mediocre  kind. 
Plot  is  weak.  Characters  hackneyed.  A 
big  musical  program  was  responsible  for 
a successful  week  with  this  feature. 
(Middle  West.) 


Fools  First — 

A fine  picture,  which  went  over  big. 
Good  story,  excellent  cast.  (Middle 
West.) 


Smudge — 

All  critics  found  fault  with  picture. 
Business  fair.  (Middle  West.) 


The  Infidel — 

Patrons  liked  this  one  and  it  did  a good 
week’s  business.  (Middle  West.) 


The  Masquerader — 

One  of  the  year's  best  pictures.  Did 
good  business.  (Middle  West.) 


« The  Prisoner  of  Zenda was  adver- 
tised with  the  above  lay-out,  by  the 
Stillman  Theatre,  Cleveland. 


FAMOUS  PLAYERS 
If  You  Believe  It.  It's  So — 

A well  acted  and  produced  picture 
which  attracted  very  satisfactory  business. 
Meighan  real  favorite  here.  (East.) 


Similar  to  “ Miracle  Man  ” but  not 
nearly  so  good.  People  here  rather  dis- 
appointed in  this  picture.  Business  not 
what  we  expected.  (Middle  West.) 


SELZNICK 
The  Probation  Wife — 

Combination  of  Thomas  Meighan  and 
Norma  Talmadge  in  this  good  picture 
pulled  big  business  despite  the  fact  that 
it  is  a revival.  (Middle  West.) 


Not  Meighan’s  best  but  good  enough 
and  much  on  lines  of  “ The  Miracle 
Man.”  Did  good  on  average.  (Middle 

West.) 


The  Referee — 

Full  of  action  and  excitement.  Star 
popular  here.  Drew  well.  (Middle  West.) 


7 he  Dictator — 

Light  comedy  stuff,  with  a touch  of  ap- 
pealing romance  and  adventure.  Held  up 
fair  for  week.  (Middle  West.) 


I rider  Oath — 

One  of  the  best  things  Elaine  Hammer- 
stein  has  done.  Business  close  to  ca- 
pacity at  all  shows.  (East.) 


Ilf  I CseliMMi  Perform**** 
* 1 Tabr. 

2;  IS,  4.  S 4S. 
ntf,  7 34.  9:  IS. 


IT.  Cm!  tl  Ik#  A ►ell.. 


The  Man  Unconquerable — 

Too  much  action  said  patrons.  Busi- 
ness fair.  Women  did  not  like  it  and 
said  so.  (East.) 


Through  a Glass  Window — 

Good  picture.  Buusiness  fair.  (Middle 
West.) 


Borderland — 

A rather  unusual  picture.  Plot  artifi- 
cial. Photography  and  acting  excellent. 
Average  business.  (Middle  West.) 


[la'netlammerstein 
"Under  Oath" 


■ *kU*  Hemal tM 
Nil.a  Welt*  e*4 
* allac  • HaaDneU 
Added  Fee  tenet 
"Three  Week* 
Off." 


•‘Attend  the  Mtilatet" 


The  Bonded  W oman — 

Average  picture.  Miss  Compson  s act- 
ing above  her  average.  Seemed  to  please 
audiences.  (Middle  West.) 


In  Detroit,  “ The  Fast  Mail”  icas  ad- 
vertised as  above  by  the  Fox-Washimj- 
ton  theatre. 


FILM  BOOKING  OFFICE 


In  the  Name  of  the  Law — 

A good  melodrama.  Pretty  fair  busi- 
ness. (Middle  West.) 

Heart  interest  picture  that  opened  to 
nice  business  that  increased  daily  during 
entire  week’s  run.  Local  police  force 
guests  of  house  management.  (Middle 
West.) 


The  Primative  Lover — 

Did  fairly  well.  Constance  Talmadge 
has  done  better  work.  Business  fair. 
(Middle  West.) 


The  Right  That  Failed — 


Star  popular  and  did  pretty  well  in 
this  picture.  (Middle  West.) 


The  Married  Flapper- 


The  Storm — 


The  above  advertising  copy  in  Kansas 
City  newspapers  announced  “ Under 
Oath  ” at  the  Apollo. 


hold  out  for  that  long.  Lacks  something. 
(Middle  West.) 


The  Dust  Flower — 


Not  so  good.  Attendance  was  below 
average,  although  the  week  was  the  hot- 
test of  the  summer.  (Middle  West.) 


UNITED  ARTISTS 
Orphans  of  the  Storm — 


HODKINSON 
The  Grav  Dawn — 


Queen  of  the  Turf — 

Hot  weather  and  the  State  Fair  did  not 
help  business  which  was  halting.  The 
picture  hasn’t  any  well  known  player  but 
is  pretty  good  for  a race  story.  (Middle 
West.) 


METRO 

The  Prisoner  of  Zenda — 

A real  picture!  Opened  to  capacity 
and  played  to  full  houses  all  week.  Did 
so  well  that  we  held  it  over  a second 
week.  Play,  cast,  direction,  equally 
praised  by  everyone.  (Middle  West.) 


This  one  staged  an  old-fashioned  box 
office  revival  at  this  theatre.  Held  them 
out  for  every  show  on  opening  day. 

(East.) 


Five  Dollar  Baby — 

A good  summer  picture.  Drew  well  in 
a poor  week.  (Middle  West.) 


• UNIVERSAL 
Don’t  Shoot — 

Good  box  office  attraction  which  pieced 
our  patrons  and  packed  them  in.  (Mid- 
dle West.) 


Good  stuff.  Patrons  liked  it.  Business 
better  than  average.  (Middle  West.) 


ROADWAY  STRAND 


DOUBLE  FEATURE  PROGRAM 


2 


MAX  LINDER 

Supreme  Butlasquc 

'THE  THREE  , 
MIKT-GET-THERES 


JAMK  OUVSR  Om'GDDS 


A good  box  office  attraction.  Good 
week’s  attendance.  (Middle  West.) 


T A«  OhI  7 Acfv'. 
rA«  A at F Hat  P.' 
wim  Ity  Endor—d 


Seemed  to  meet  with  popular  approval. 
Well  advertised  and  lived  up  to  the  ad- 
vertisement. Did  good  business.  (Middle 
West.) 


BEST 

Peerless  Orefeestrs 

SOT  QUANTITY  tut  QUALIT  Y 


OTHER  SPECIAL  ATTRACTIONS 

V <5  i*9r***ttt*x  fgw  T a A 


EVENINGS  A 


GOLDWYN 
The  Wall  Flower — 

Advertised  for  the  week  but  did  not 


Mr.  Barnes  of  New  York — 

Was  well  received.  Star  is  popular 
with  patrons.  (Middle  West.) 


Did  big  business  for  second  run.  (Mid- 
dle West.) 


A really  great  picture  which  proved 
itself  a big  box  office  attraction.  Busi- 
ness very  heavy.  (Middle  West.) 


AMERICAN  RELEASING 
Belle  of  Alaska — 

Good  snow  story  for  warm  weather. 


but  held  up  for  only  three  days.  (Middle 
West.) 


FOX 

The  Fast  Mail — 

A regular  thriller  which  played  to  a 


good  summer  business.  (Middle  West.) 


About  the  average  Western  picture. 
Fair  business.  (Middle  West.) 


When  “ The  Three  Must-Gct-Thcres  ” 
and  "The  Girl  from  Porcupine"  plaucd 
Broadway  Strand,  Detroit,  the  above 
advertising  copy  teas  used. 


September  9 , 1922 


1257 


PROGRAMS  FOR  THE  WEEK  OF  SEPT.  2ND 

With  First  Run  Theatres 

fT  I R E REPORTS  FROM  CORRESPONDENTS 


“A  Pair  of  Kings” 

.Illarion  Davies 

mThe  TJotuvq  Diana ' 

American  Harmonists  Liberty  Sextette 

emm 

Attractive  copy  used  by  the  Colonial 
theatre,  Indianapolis,  advertising  “ The 
Young  Diana.” 

NEW/  YORK  CITY 


Capitol  Theatre — 

Overture — New  World  Symphony, 
Capitol  Grand  Orchestra. 

Specialty — Ballet  from  “Prince 
Igor,”  introducing  “Polovtzian 
’Dances,”  by  Capitol  Ballet 
Corps. 

Current  Events — Capitol  News. 

Dance — Hindu,  Doris  Niles. 

Feature — From  Dust  to  Dawn, 
Florence  Vidor,  Associated  Ex- 
hibitors. 

Interlude  — “Morgen  - J o u r n a 1,” 
Strauss,  Lidja  de  Buda,  from 
the  Budapest  Opera  Company. 

Comedy — Makin’  Movies,  Johnny 
Jones,  Pathe. 

Rivoli  Theatre — 

Overture — “Phedre,”  Rivoli  Or- 
chestra. 

Novelty — Rivoli  Pictorial. 

Dance — Spring,  Lillian  Powell  and 
Martha  Mason. 

Feature — The  Young  Diana,  Mar- 
ion Davies. 

Vocal — “Sunrise  and  You,”  Duet. 

Comedy — The  Pawnshop,  a Charles 
Chaplin  revival. 

Rialto  Theatre — 

Overture  — “Morning,  Noon  and 
Night  in  Vienna”  and  Reisen- 
feld  Classical  Jazz. 

I Current  Events— Rialto  Magazine. 

Vocal — “My  Heart  Is  Calling,’’ 
Grace  Bowman,  soprano. 

Feature— The  Valley  of  Silent 
Men,  Paramount. 

1 Musical — Selections,  Arthur  J.  Mar- 
tell  at  the  Wurlitzer. 

J Comedy— Flies,  an  Out-of-the-ink- 
well  cartoon. 

Criterion  Theatre— - 
1 Feature  — Forget-Me-Not,  Metro, 
j (Last  week.) 

Forty-fourth  Street  Theatre — 

I Feature— Monte  Cristo,  Fox,  con- 
tinued. 


Lyric  Theatre — 

Feature — Nero,  Fox.  (Last  week.) 

Astor  Theatre — 

Feature — The  Prisoner  of  Zenda, 
Metro. 

Central  Theatre — 

Feature — Human  Hearts,  Universal. 
(Last  week.) 

Cameo  Theatre — 

Feature  — Sherlock  Holmes,  con- 
tinued. 

Mark-Strand  Theatre — 

Overture — “Merry  Wives  of  .Wind- 
sor,” Strand  Symphony  Or- 
chestra. 

Current  Events — Mark-Strand  Top- 
ical Review. 

Feature  - — Kindred  of  the  Dust, 
First  National. 


NEWARK 


Rialto  Theatre — 

Current  Events — Rialto  Review  of 
Events. 

Double  Feature — The  Wall  Flower, 
Goldwyn,  and  When  Romance 
Rides,  Goldwyn. 

Branford  Theatre — 

Overture — “The  Pink  Lady,”  Bran- 
ford Symphony  Orchestra. 

Current  Events  — Branford  Re- 
view of  Events. 

Novelty — Topics  of  the  Day. 

Musical — Organ  solo. 

Comedy — Torchy’s  Feud,  Educa- 
tional. 

Vocal — Anne  Jago,  contralto. 

Feature — The  Masquerader,  First 
National. 

LOS  ANGELES 

Mission  Theatre — 

Overture — Serenade  Espagnole  and 
“Who  Loves  You  Most,  After 
All  ?” 

Current  Events — Fox  News. 


The  copy  used  by  the  California  Thea- 
tre, Los  Angeles,  to  advertise  “ The 
Kingdom  Within.” 

Vocal — Duet  from  “Cavalleria  Rus- 
ticana,”  sung  by  Harold  Brown, 
tenor,  and  Kitty  McLaughlin, 
soprano. 

Comedy  — The  Three  Must-Get- 
Theres,  Max  Linder. 

Recessional — Organ  solo. 

BROOKLYN 

Mark  Strand  Theatre — 

Overture — “Sicilian  Vespers,”  by 
the  Mark  Strand  Symphony 
Orchestra,  Alois  Reiser,  leader. 
(Guiseppe  Verdi.) 

Vocal  — Mary  Fabian,  soprano, 
“The  Song  of  the  Soul,”  from 
Breil’s  “The  Climax.” 

Dance  — Mendelssohn’s  “Spring 
Song,”  interpreted  by  Marian, 
Helen,  Ruth  and  Alma. 

Current  Events — The  Mark  Strand 
Topical  Review. 

Novelty — Combination  Vocal-Pan- 
tomime — Georges  Du  Franne 
sings  Herbert’s  “Ah,  Sweef 
Mystery  of  Life,”  while  Marian, 
Helen,  Ruth  and  Alma  inter- 
pret it  in  the  pantomime, 

Feature — The  Glorious  Adventure, 
Lady  Diana  Manners,  United 
Artists. 

Comedy — Golf,  Larry  Semon,  Vita- 
graph. 

Next  Week — Kindred  of  the  Dust. 


LOEWS 


PALACE 


THEATER 


WEEK  BEGINNING  TODAY  -SUNDAY,  AUGUST  ib 


CLARA  KIMBALL  YOUNG 

Who  finds  one  of  the  greafCEt  rales  of  her  career  In 
ibis  stirring  and  mysterious  drama  of  re/olutlonary 
Russia  nnd,  luxurious  Fifth  Avenue! — Written  by 
Richard  Washburn  Child,  the  ambassador  to  Italy. 

“THE  HANDS  OF  N4RA” 


METRO  PICTURE 


F'eature — Flesh  and  Blood. 

Novelty — Topics  of  the  Day. 

Next  Week — Just  Tony. 

Grauman’s  Theatre — 

Overture  - — Capriccio  Espanol, 
Grauman’s  Orchestra. 

Scenic — Movie  Chats,  Urban. 

Specialty  — Dancing  Act,  Three 
people. 

Novelty  — Organ  — ■ “ My  Wife’s 
Husband  ” with  slides — Pathe 
Weekly  Review  — The  Man 
From  Mars  and  Monkey 
Shines. 

Feature — The  Loves  of  Pharaoh — 
Paramount. 

Next  Week — Her  Gilded  Cage. 

Loew’s  Theatre — - 

Current  Events  — International 
News. 

Novelty — Movie  Chats. 

Feature — Boy  Crazy. 

Five  acts  of  vaudeville. 

Superba  Theatre — 

Current  Events  — - International 
News. 

W estern — Sure  Shot  Morgan — Re- 
issue. 

Comedy — Kid  Love — Century. 

Feature — Paid  Back — Universal. 

Next  Week — The  Storm. 

Tally’s  Theatre — 

Current  Events — Kinograms. 

Comedy — Let  ‘Er  Go — Sennett  Re- 
issue. 

Feature — The  Spanish  Jade — Para- 
mount. 

Chine’s  Theatre — 

Current  Events — Kinograms. 

Comedy — Spring  Fever — Lloyd  Re- 
issue. 


MERMAID  COMEDY— "LOOK  OUT  BELOW" 


Advertising  used  by  LoeicTs  Palace  in 

Washington,  offering  “ The  Hands  of 
Kara.” 

Music — “Narcissus,”  organ. 

Scenic — Mt.  Blanc,  Burlingham. 

Novelty — Such  Is  Life  in  Paris 
Shops,  Hy  Mayer  Travelaugh. 

Feature — Queen  of  the  Moulin 
Rouge. 

California  Theatre — 

Overture  — Symphony  Orchestra 
Concert,  “The  Barber  of  Se- 
ville,” other  selections. 

Current  Events — Fox  and  Interna- 
tional News. 

Cartoon — The  Mechanical  Horse, 
Fable. 

Scenic — Nights  of  Many  Shadows, 
Bruce-Educational. 

Vocal — “By  the  Waters  of  the  Min- 
netonka.” “The  Sneak”  and 
“The  Kiss,”  soprano. 


This  ad  appeared  in  Detroit  newspa- 
pers, advertising  “ The  Masquerader  ” 
at  the  Capitol. 


1258 


Motion  Picture  News 


Striking  ad  used  6 y the  Superha  The- 
atre, Los  Angeles,  to  announce  “Don’t 
Shoot.” 

Feature — Back  to  Yellow  Jacket — ■ 
g R 

Next  Week — The  Self  Made  Man. 

Symphony  Theatre — 

Feature — Grandma’s  Boy — Harold 
Lloyd — First  National  (six- 
teenth week). 

Grauman’s  Rialto — 

Feature — Blood  and  Sand — Para- 
mount (sixth  week). 

Hill  Street  Theatre — 

Current  Events — Kinograms. 

Comedy — Toonerville  Blues — Edu- 
cational. 

Scenic — Bonnie  Briar  Country. 

Feature — Ashamed  of  Parents. 

Five  acts  of  vaudeville. 

Kinema  Theatre — 

Overture — Novelty  musical  and 
Vocal  Numbers. 

Current  Events  — International 
News. 

Musical — Banjo  Duet. 

Scenic  — Cataracting  Around 
Niagara. 

Music  — “Mighty  Lak  a Rose” — 
Organ. 

Vocal — “Lone  Star  Blues” — three 
singers. 

Cartoon — Felix  in  the  Swim. 

Specialty — Musical  Number  Re- 
view of  old  and  popular  melo- 
dies. 

Feature — Kindred  of  the  Dust — 
First  National. 


CHICAGO 

Chicago  Theatre — 

Overture. 

Current  Events — News  Weekly  — 
Topics  of  the  Day. 

Specialty  — Waring’s  Pennsylva- 
nians— 10  College  Syncopators. 

Music — Popular  Selections — Organ 
Solo. 

Scenic. 

Prologue— Roy  Dieterich  in  vocal 
numbers. 

Feature — Kindred  of  the  Dust — 
First  National. 

Coming  Feature  — Her  Gilded 
Cage — Paramount. 


Tivoli  Theatre — 

Overture. 

Current  Events — News  Weekly  — 
Topics  of  the  Day. 

Specialty — Charles  Olcott  — Piana- 
logue. 

Music — Organ  Solo. 

Scenic. 

Prologue. 

Feature — If  You  Believe  It,  It’s  So 
— Thomas  Meighan  — Para- 
mount. 

Comic  Cartoon. 

Coming  Feature  — While  Satan 
Sleeps — Jack  Holt. 

Riviera  Theatre — 

Overture. 

Current  Events — News  Weekly. 

Specialty— Charles  Donald,  vocal 
numbers. 

Music — Organ  Solo. 

Specialty — Hans  Hanke,  pianist. 

Feature — If  You  Believe  It,  It’s  So 
— Thomas  Meighan  — Para- 
mount. 

Coming  Feature  — While  Satan 
Sleeps — Jack  Holt. 

Roosevelt  Theatre — 

Feature  — Blood  and  Sand  — Ro- 
dolph  Valentino — Paramount. 

Woodlawn  Theatre — 

Overture — Scenes  picturesque. 

Current  Events — Woodlawn  News 
and  Views. 

Corned}- — Torchy’s  Nut  Sundae. 

Novelty — Pathe  Review. 

Feature — The  Siren  Call — Dorothy 
Dalton — Paramount. 

Coming  Feature — Nice  People — 
Wallace  Reid — Paramount. 

Barbee’s  Theatre — 

Movie  Chats. 

Comedy — The  Saw  Mill 

Feature — The  Broken  Silence — Ar- 
row. 

Randolph  Theatre — 

Overture — Organ  Selections. 

Current  Events  — International 
News. 

Comedy — A Hicksville  Romeo. 

Feature  — The  Gray  Dawn — Hod- 
kinson. 


PHILADELPHIA 


Stanley  Theatre — 

Overture — Excerpts  from  “ The 
Debutante”  (Herbert),  and 
“ Canzonetta  ” ( D’Ambrosio ) . 

Current  Events — Fox  and  Pathe 
News  Weekly. 

Vocal  Number  — Gladys  Rice, 
soprano,  in  “ Oh  Dry  Those 
Tears”  (Del  Riego),  and 
“Kiss  Me  Again”  (Herbert). 

Music— Stanley  Orchestra — “ The 
Bat.” 

Novelty  — Topics  of  the  Day, 
Pathe. 

Feature  — Nice  People — Wallace 
Reid — Paramount. 

Comedy— The  Drifters. 

Recessional  — Organ  Selections  — 
“The  Debutante.” 

Next  Week — Blood  and  Sand. 
Aldine  Theatre — 

Current  Events — Pathe  Review,  In- 
ternational News. 

Feature  — A Tailor-Made  Man 
— Charles  Ray — United  Artists. 

Comedy— The  Challenge. 

Next  Week — The  Valley  of  Sil 
Men. 

Karlton  Theatre — 

Current  Events  — Pathe  N< 
Weekly. 

Feature — Evidence — Elaine  H; 

merstein — Selznick. 

Comedy — Millionaire  Without 

Cent. 

Novelty — Hy  Mayer  No.  10. 


Added  Attraction — Baby  Show  in 
Squirreh  ille. 

Next  Week — The  Bonded  Woman. 

Capitol  Theatre — 

Feature — A Fool  There  Was — 
Fox  (second  run). 

Comedy — Torchy’s  Feud. 

Novelty — Kinograms — Electric. 

Next  Week  — Borderland  (second 
run) — Paramount. 

Victoria  Theatre — 

Current  Events  — Pathe  News 
Weekly. 

Feature — I Am  the  Law — Metro. 

Comedy — All  Wet — Fox. 

Next  Week— Her  Gilded  Cage 
(second  run) — Paramount. 

Arcadia  Theatre — 

Current  Events  — Pathe  News 
Weekly. 

Novelty — Movie  Chats  No.  30. 

Comedy — Circus  Day. 

Feature — The  Ragged  Heiress — 
Shirley  Mason — Fox. 

Next  Week — The  Siren  Call. 

Palace  Theatre — 

Feature — If  You  Believe  It,  It’s  So 
— Thomas  Meighan  — Para- 
mount (second  run). 

Cartoon — One  Old  Cat. 

Novelty — Educational — Walt  Whit- 
man. 

Current  Events  — Pathe  News 
Weekly. 

Novelty — Topics  of  the  Day,  Pathe. 

Next  Week — Nice  People  (second 
run ) — Paramount. 

Regent  Theatre — 

Feature — A Homespun  Vamp — 
May  McAvoy — Paramount. 

Comedy — Hear  ’Em  Rave. 

Novelty — Spell  of  the  Game  Clan. 

Next  Week — South  of  Suva — Mary 
Miles  Minter — Paramount. 


CLEVELAND 


State — 

Overture — Selections  from  “Lucia,” 
featuring  the  Sextette. 

Current  Events — Pathe  News,  Top- 
ics of  the  Day. 

Comedy — A Penny  Reward,  Educa- 
tional. 

Specialty — Tade’s  Singing  Orches- 
tra, with  State  Entertainers,  in 
new  modern  songs  and  dances. 
Feature  — The  Bonded  Woman, 
Betty  Compson,  Paramount. 
Next  Week — The  Valley  of  Silent 
Men. 

Allen — 

Overture  — Opera  Bouquet  from 
Giacomo  Puccini. 

Current  Events — Allenette,  selected 
news  events,  including  Plain 
Dealer  Screen  Magazine  of 
local  events. 

Scenic — The  Splendid  Sun,  with 
original  settings  and  special 
music,  “Titl’s  Serenade”  ren- 
dered by  the  Allen  Trio. 
Comedy — Weak  End  Party. 
Prologue — "The  Enchanted  Forest,” 
original  composition  by  Philip 
S p i t a 1 n y,  with  interpretive 
dances. 

Feature — Trouble,  Jackie  Coogan. 
First  National. 

Next  Week — The  Gilded  Cage, 
Gloria  Swanson,  Paramount. 

Stillman — 

Overture  — “Second  Hungarian 
Rhapsody.” 
s Current  Events — Select  News. 
Comedy — The  Original  Golfer. 
Feature — The  Prisoner  of  Zenda, 
Metro,  second  week, 
a Next  Week — Blood  and  Sand. 
Park — 

Concert — 1,  “Mignon,”  rendered  by 


Mischa  Guterson  and  orchestra , 
2,  “Mile.  Modiste” ; 3,  “An- 
dante,” cello  solo  by  Goiter- 
man,  played  by  Naoun  Dinger. 

Vocal — Iris  Male  Quartet,  with 
special  scenic  setting,  singing : 

1,  “Love’s  Old  Sweet  Song” ; 

2,  “Some  Little  Bird  Is  Calling 
You” ; 3,  “Gypsy  Love  Song.” 

Ballet — “Song  of  India,”  by  Rim- 
sky-Korsakoff,  interpreted  by 
Serge  Popeloff  and  Marjorie 
Frank;  dance  arranged  and 
presented  under  personal  direc- 
tion of  Mischa  Guterson. 

Current  Events — Fox  News. 

Pi  iznia — “Poor  Butterfly,”  with  spe- 
cial musical  settings. 

Comedy — Torchy’s  Feud,  Johnny 
Hines,  Educational. 

Feature — The  $5  Baby,  Viola  Dana, 
Metro. 

Next  Week — Jack  Holt  in  While 
Satan  Sleeps. 

Standard — - 

Current  Events  — International 
News. 

Comedy — Kid  Love,  Century  Com- 
edy. 

Added  Attraction — Leather  Pushers 
No.  6. 

Feature— Paid  Back,  Universal. 

Next  Week — Marked  Men. 


BUFFALO 


Shea’s  Hippodrome — 

Overture — “Orphans  of  the  Storm” 
— Special  score. 

Stage  Setting — Hippodrome  Birth- 
day Party. 

Vocal — Selections  by  Edgar  Kiefer, 
baritone. 

Feature — Orphans  of  the  Storm. 

Current  Events — Hippodrome  Re- 
view. 

Next  Week  — Her  Gilded  Cage — 
Gloria  Swanson  - — Paramount 


d^Mrealand 
1 forceful  epic  of 
ftheTlorthvest- 
'of  the  Ims  and 
passions  of  the 


eternal  sms  and 
tk  dance  halls-' 
a picture  of  fire 


•'•"BECIN 
MONDAY 
Aftalph  XuVvr  . 


WiuLMT* 

PRODUCTION 


' mo  POWELL 

AuoMmtiLLmr- 


And  as  a 

Storing  Atmospheric  prologue.  Sid  Crau- 
man  offers  a Stage  Presentation  of  the 
Frozen  North  that  mill  be  a Revelation  ! 
Nine  other  attractions. 


TODAY  LAST  TAMES— 
THOMAS  MEIGHAN 

in  "If  You  Believe  It,  It  s So" 
Stage  Presentation,  "On  the  Bowery 
After  Dark,"  15  Artists 
A Positive  Sensation. 


Grail  man’s  Los  Angeles 
certified  " The  Siren  Call 


Theatre 
” as  a 


ad- 

bore. 


September  p , i p 2 2 


1259 


and  Grandma's  Boy — Harold 
Lloyd — .hirst  National. 

Loew’s  State — 

Overture — Popular  Airs. 

Current  Events — Pathe  News. 

Feature  — South  of  Suva  — Mary 
' Miles  Minter — Paramount. 

Comedy — Game  Birds — Hallroom. 

Special — Who’s  Who  in  Buffalo. 

Next  Week — The  Dictator — Wal- 
lace Reid — Paramount. 

Lafayette  Square — 

Overture  — Organ  selections  by 
Preston  Sellers  of  Chicago. 

Current  Events — Fox  News — Local 
Events — The  Courier  Camera. 

Feature — The  Deuce  of  Spades — ■> 
Charles  Ray — First  National. 

Comedy — Snub  Pollard. 

Scenic — Burlingham  scenic. 

Mark-Strand — 

Overture — Selections  from  Zieg- 
feld  Follies. 

Current  Events — Kinograms. 

Feature  — Divorce  Coupons  — Co- 
rinne  Griffith — Vitagraph. 

Comedy  — Simply  Shocking  — Uni- 
versal. 

Next  Week — In  the  Name  of  the 
Law — F.  B.  O. 

Shea’s  North  Park — 

Feature — Orphans  of  the  Storm. 


BALTIMORE 


Century  Theatre — 

Overture — “Aida”  — Century  Sym- 
phony Orchestra. 

Current  Events  — Century  Topical 
Review  and  Magazine. 

Vocal — Jessica  Clement,  soprano — 
Solo. 

Comedy — Torchy’s  Nut  Sundae — 
Johnny  Hines — Educational. 

Prologue  — Egyptian  dance  — Miss 
Bobby  Tremaine. 

Feature — The  Loves  of  Pharaoh — - 
Paramount. 


I JOHN  M.  STAHL’S  SPECIAL  FOR  FIRST  RATIONAL  ft 

= l<  1 Which  h Superbly  Vlsuuttcrd  the  Story  of  a Wondering  Wife  ~r 

— and  a Waiting  Mother— Both  SrekDig  the  Same  Haypintss . •In 

— Coward  Who  Found  Courage  "nd  a H'ro  Who  U’./x  o Cmerii—  r ■ 
= Both  Loving  the  Same  Woman;  oj  .Xnolhci  Lm!r  Wife  V.hfT 

— bought  Only  to  Save  Her  Baby  s I. Hr— and  saved  f ar  .’J-., . / 1, 0,1  ~;r.. 
= She  Knew;  ol  the  Sacrth".  ol  Mono  Women,  of  Hate.  Lev  nod  3 ' 
= Hope  Found  When  the  Depths  of  Xrw  Emotions  are  Plumbed  J 


==  THIS  WEEK  “Wj  p 

1 A PLAY  WITH  THE  PUNCH  OF  A DOZEN  i 


MILTON  SILLS  == 

JOSEPH  J.  DOWLING-r~=H 
DONALD  MacDONALD'^ 
DORIS  PAWN  =3 

ANNETTE  DE  FOE  == 
FRED  KELSEY  = 


N.  MIRSKEY.  Conducting 

WASHINGTON’S  FINEST  ORCHESTRA 


This  is  the  icay  the  Metropolitan 
Theatre,  Washington,  advertised  “ One 
Clear  Call  ” in  the  newspapers 


Rivoli  Theatre — - 

Overture  — Symphonic  prelude  — 
Rivoli  Orchestra. 

Organ  Recital — By  Ernie  Cooper. 

Current  Events — Rivoli  News — se- 
lected. 

Vocal — Celeste  Aida — Leon  Zaretto, 
tenor — Solo. 

Feature — Hurricane’s  Gal — Dorothy 
Phillips — Universal. 

Comedy — Bucking  Broadway — Neal 
Burns. 

Recessional — Organ  Recital. 

New  Theatre — 

Overture — New  Theatre  Orchestra. 

Current  Events — Pathe  News. 

Comedy — Please  Be  Careful. 

Novelty — LYban  Movie  Chats. 

Feature — The  Worldly  Madonna — 
Clara  Kimball  Young — S.  R. 

Wizard  Theatre — 

Comedy — Get  Out  and  Get  Lffider — 
Harold  Lloyd. 

Feature — A Woman  of  No  Im- 
portance— Selznick. 


OMAHA 


Rialto  Theatre — - 

Overture — Mignon. 

Current  Events — Kinograms. 
Special — Julius  Johnson  at  organ 
nlavffig  “ It  Seems  You  Love 
Me.” 

Comedy — The  Speeder. 

Feature — The  Ordeal — Paramount. 
Next  Week — Blood  and  Sand. 
Moon  Theatre — 

Overture — Orchestral  Selections. 
Current  Events — Moon  News. 
Comedy — Henpecked. 

Feature — Her  Only  Way. 

‘■■trand  Theatre — 

Overture — Serenade. 

Current  Events — Selznick  News. 
Comedy — That  Son  of  A Sheik. 
Feature — The  Masquerader — First 
National 
Sun  Theatre — 

Overture — Orchestral  Selections. 
Current  Events  — International 
Weekly. 

Feature — The  Storm — Universal. 


KANSAS  CITY 

Newman  Theatre — - 

Overture — Selections. 

Current  Events  — Newman  News 
and  Views. 

Musical — Organ  selections. 

Comedy — That  Son  of  a Sheik. 

Specialty — French  Cabaret,  present- 
ing a cast  of  ten  and  the  Aaron 
children. 

Feature — Her  Gilded  Cage — Gloria 
Swanson — Paramount. 

Next  Week — Nice  People — Wallace 
Reid — Paramount. 

Liberty  Theatre — 

Overture — Selections. 

Current  Events — Pathe. 

Musical — Organ  selections. 

Comedy — Making  Movies — Johnny 
Jones  Comedy — Pathe. 

Feature — The  Young  Diana — Ma- 
rion Davies — Cosmopolitan. 

Next  Week — Monte  Cristo — Spe- 
cial cast — Fox. 

Royal  Theatre — 

Overture — Selections. 

Current  Events  — Royal  Screen 
Magazine. 

Musical — Organ  selections. 

Comedy — Golf — Larry  Semon. 

Feature — The  Woman  He  Married 
— Anita  Stewart  — First  Na- 
tional. 

Next  Week — If  You  Believe  It,  It’s 
So — Thomas  Meighan  — Para- 
mount. 


Twelfth  Street  Theatre — 

Overture — Selections. 

Current  Events — Screen  Magazine. 
Musical — Organ  selections. 

Comedy — Christie  Comedy. 

Feature — Man  From  Hell’s  River — 
Irving  Cummings — Irving  Les- 
ser. 

Next  Week  — Over  the  Border  — 
Betty  Compson — Paramount. 


W ASHINGTON , D.  C. 


Metropolitan — 

Overture — “Undine.” 

Current  Events — Pathe  News,  Top- 
ics of  the  Day. 

Comedy — The  Frozen  North,  First 
National. 

Feature — One  Clear  Call,  First  Na- 
tional. 

Next  Week — Grandma’s  Boy,  Pathe. 

Rialto — 

Overture — “Ziegfeld  Follies,  1922.” 

Current  Events — Fox  News. 

Comedy  — Pop  Tuttle’s  Clever 
Catch,  F.  B.  O. 

Scenic — Drifting,  Bruce. 

Feature  — The  Married  Flapper, 
LIniversal. 

Palace — 

Overture — “Fingal’s  Cave.” 

Current  Events — Pathe  News,  Top- 
ics of  the  Day. 

Comedy — Look  Out  Below,  Edu- 
cational. 

Feature — The  Hands  of  Nara, 
Metro. 

Next  Week — Nice  People,  Para- 
mount. 

Columbia — 

Feature — Her  Gilded  Cage,  Para- 
mount, continued. 

Next  Week — Blood  and  Sand. 


INDIANAPOLIS 


Circle  Theatre — 

Overture — “Raymond,”  by  Thomas. 

Current  Events — Pathe  News  and 
Kinograms. 

Novelty — Topics  of  the  Day,  “Love 
Days,”  musical  accompaniment. 

Scenic — Missing  Men. 

Comedy — Treasure  Bound. 

Music — “ Three  O’Clock  in  the 
Morning,”  organ  solo. 

Feature  — Smudge,  Charles  Ray, 
First  National. 

Next  Week — The  Masquerader 

Colonial  Theatre- 

Current  Events — Pathe  News. 

Comedy — Aesop  Fable. 

Feature — The  Dictator,  Wallace 
Reid,  Paramount. 

Next  Week — The  Young  Diana, 
Marion  Davies 

Ohio  Theatre — 

Current  Events  — International 
News. 

Comedy — Keep  Moving. 

Feature — Through  a Glass  Win- 
dow. 

Novelty — The  Mirror. 

Next  Week — Nice  People. 


DES  MOINES 


Des  Moines  Theatre — 

Current  Events — International. 

Overture  — Medley  of  selections 
from  “Faust”,  “Rigaletto”  and 
other  favorite  operas,  by  the 
Des  Moines  Theatre  Orchestra. 

Comedy — Golf — With  Larry  Semon 
— Vitagraph. 

Feature — While  Satan  Sleeps  — 
With  Jack  Holt — Paramount. 

Next  Week  — The  Masquerader — 
First  National. 


Strand  Theatre — 

Current  Events — Educational  Kino- 
grams. 

Comedy  — The  Son  of  a Sheik — 
Christy; 

Special  Music  — “Why  Should  I 
Cry  Over  You” — Organ  selec- 
tion by  F.  Donald  Miller. 

Feature  — Fools  First — First  Na- 
tional. 

Next  Week — Her  Gilded  Cage. 

Rialto  Theatre — 

Feature — The  Connecticut  Yankee 
— Fox. 

Next  Week — North  of  the  Rio 
Grande. 

Palace  Theatre — 

Comedy — A one-reel  comedy,  name 
unknown. 

Feature — Travelin’ — W.  S.  Hart. 


ATLANTA 

Howard  Theatre — 

Overture  — “Wang,”  featuring 
“Every  Rose  Has  Its  Thorn”— 
Enrico. 

Prologue — “The  Last  Hope.” 

Current  Events  — Howard  News 
and  Views. 

Instrumental  — - Cornet  Solo  by 
Perry  Bremer. 

Special — Hope — A moving  visuali- 
zation of  the  famous  painting. 

Feature  — Grandma’s  Boy — Harold 
Lloyd. 

Metropolitan  Theatre — 

Overture — Metropolitan  Orchestra. 

Current  Events — Kinograms. 

Instrumental — “Dreaming  Alone  in 
the  Twilight.” 

Special — Bernice  Barlow  and  Floyd 
Jennings  in  Musical  Comedy 
Bits. 

Feature- — The  Masquerader — Guy 
Bates  Post. 

Criterion  Theatre — - 

Overture — Orchestra. 

Current  Events — Kinograms. 

Feature — The  Fatal  Marriage — Lil- 
ian Gish  and  Wallace  Reid. 


MINNEAPOLIS 


State — 

Overture — “March  Slave,”  Tschai- 
kowsky,  State  Concert  Or- 
chestra. 


Copy  used  by  the  Liberty  theatre, 
Kansas  City,  advertising  “ The  Young 
Diana.” 


1260 


Motion  Picture  News 


AIL  St  ATS  35c 
CHILDREN  IO* 


“You’re  making  a tool  ol 
my  boy.  T\e  had  you  lot - 
lowed.  Sow — would  yoo 
dare  tell  him  what  you  do 
while  he  is  away?" 


woman 

arriecT. 


FORE 1 


(Golf 


P«KTH£  WOOItS 
INTHEROWL 
PLAYROOM 


With  ANITA  STEWART 

FBED^NIBLO 
-THtEI ' ■BSKTEI1S- 


The  Kansas  City  papers  carried  the 

above  ad  when  “ The  Woman  He 

Married  ” teas  booked  for  the  Royal 
Theatre. 

Current  Events — State  Digest. 

Specialty — Interpretative  Dance. 
Aragonaise  from  “Carmen,” 
Bizet,  Eleanor  Sussman,  dan- 
seuese. 

Novelty — Away  Dull  Care,  Prizma 
natural  color  subject. 

Vocal  — Laurette  Rietz,  dramatic 
soprano,  (a)  “My  Dreams.”  F. 
Paola  Tosti ; (bj  “Little  Grey 
Home  in  the  West,”  Lohr. 

Cartoon — Felix  Comes  Back,  new 
adventures  of  Felix,  the  cat. 

Added  Attraction — The  Original 
Brown  Saxophone  Six  for- 
merly of  Ziegfeld  Follies. 

Feature — Her  Gilded  Cage,  Gloria 
Swanson,  Paramount. 


KANSAS  CITY.  MO. 

Newman  Theatre — 

Overture — 

Feature — Her  Gilded  Cage,  Gloria 
Swanson,  Paramount. 

Specialty — Oviotti  & Burkley. 
Corned}- — The  Son  of  the  Sheik. 
Current  Events — Newman  Screen 
Magazine. 


.AmmsmYm. 

^ Special  Program 


GUY  DATES 
l POST 

Ohe  Masquerader 


no£*ta*a-Ii  cawws-It  thrills 1 
: most  V-Jia  d d the 


This  is  the  tcay  the  Circle  Theatre, 
Indianapolis,  advertised  “ The  Mas- 
querader." 


Royal  Theatre — 

Feature — The  Woman  He  Married, 
First  National. 

Comedy — Golf. 

Current  Events — Royal  Magazine 
and  News. 

Songologue — Stephen  Slosser,  or- 
ganist. 

12th  Street  Theatre — 

Feature — Man  From  Hell's  Rivet 

Comedy — Ohl  Promise  Me.  Chris- 
tie. 

Novelty — Sport  Review,  Aesop 
Fables. 


CINCINNATI 


Capitol  Theatre — - 

Overture — A specially  arranged 
score — -Capitol  orchestra. 

Current  Events — Capitol  News. 

Feature — The  Storm — Universal. 

Next  Week — Nice  People. 

Walnut  Theatre — 

Overture — Special  novelty — Walnut 
Symphony  Orchestra. 

Novelty — Topics  of  the  Day. 

Current  Events — Pathe  News. 

Comedy — That  Son  of  A Sheik — 
Neal  Burns. 

Feature — The  Stroke  cf  Midnight 
— Metro. 

Next  Week — Her  Gilded  Cage — 
Paramount. 

Strand  Theatre — 

Current  Events — Pathe  News. 

Feature — A Fool  There  Was — 
Fox. 

Musical  Score — By  Hewitt  Thomas 
— Strand  Orchestra. 

Next  M eek — Valley  of  Silent  Men 
— Paramount. 

Lyric  Theatre — 

Comedy  Feature — The  Three  Must- 
Get-Theres — Max  Linder. 

Added  'Attraction — The  Studio  Girl 
— Hines-Constance  Talmadge. 

Next  Week — Orphans  of  the  Storm 
— United  Artists. 

Keith's  Theatre — 

Current  Events — B.  F.  Keith’s 
Pictorial  Review. 

Cartoon — Aesop  Fable— Pathe. 

Feature — Rose  of  the  Sea — Anita 
Stewart — First  Nat’l. 

Comedy. 

Grand  Theatre — 

Comedy — Golf — Larry  Semon. 

Feature — Blind  Wives — Fox. 

Added  Attraction — Kava  and  His 
production  of  Oriental  splendor 
A Night  in  the  Orient. 


ST.  LOUIS 


Missouri  Theatre — - 

Current  Events — Missouri  News. 
Music — “Georgette,”  Wurlitzer  solo, 
by  Stuart  Barrie. 

Specialty — Musical  revue  including 
Missouri  beauty  chorus. 
Comedy — The  Reporter — two  reels. 
Feature — The  Bonded  Woman — 
Betty  Compson. 
illiam  Fox  Liberty — 

Overture  — Libert}-  concert  or- 
chestra. 

Current  Events — Fox  News. 
Cartoon — Mutt  and  Jeff. 

Comedy — The  Reporter. 

Feature — The  Delicious  Little  Devil 
— Re-issue — Universal. 

New  Grand,  West  End  Lyric. 
Lvric  Skydonie,  Capitol 
Theatre — 

Overture. 

Current  Events — News  and  Views. 
Novelty — Topics  of  the  Day. 
Cartoon — Aesop  fable. 


Musical  Revue  — “The  Flapper 
Party.” 

Special  Feature — The  Cardinals — 
Views  of  St.  Louis  National 
League  Club. 

Feature — Nice  People — Paramount. 

Dehnonte  Theatre — 

Overture — Delmonte  Orchestra. 

Current  Events — News  and  Views. 

Novelty  Act — Kitty  Gordon  in  per- 
son, supported  by  own  com- 
pany. 

Prologue  — Irene  Castle’s  Fashion 
Promenade. 

Feature  — Slim  Shoulders  — Irene 
Castle. 

Delinar  Theatre — 

Overture — Booker’s  Orchestra. 

Current  Events — News  and  Views. 

Feature — The  Wall  Flower — Gold- 
wyn. 

Criterion  Theatre — 

Music — News  and  Views — Comedy 
reels. 

Feature — Bov  Crazy — Doris  May — 

f.  b.  o: 

Congress — 

Comedy. 

Current  Events. 

Feature — Gav  and  Devilish — Doris 
May— F.  B.  O. 

Columbia  Theatre — 

Current  Events — Fox  News. 

Novelty — Universal  Magazine. 

Comedy — The  Reporter. 

Serial — 8th  chapter  of  The  Timber 
Queen — Ruth  Roland. 

Feature — When  Romance  Rides — 
Goldwyn. 

Also  five  acts  of  vaudeville. 


MINNEAPOLIS 


Capitol  Theatre — 

* Overture — Mosaic  from  the  “Choc- 
olate Soldier,”  Capitol  Sym- 
phony Orchestra. 

Current  Events — Pathe  and  Inter- 
national News. 

Specialty — “Three  O’Clock  in  the 
Morning.” 

Comedy — Any  Old  Port. 

Vocal — “Eli,  Eli,”  sung  by  Coster 
and  Clements. 

Feature — Her  Gilded  Cage,  Gloria 
Swanson.  Paramount. 

Musical — Organ  recital,  “Morning 
Mood”  and  “Dreams.” 


DALLAS 


Palace  Theatre — 

Overture- 

Current  Events — Palace  News. 
Specialty — “Suez,”  by  members  of 
the  orchestra. 

Novelty — Palace  Tours. 

Scenic- 

Prologue — The  Soul  Kiss. 

Music  (instrumental) — “Kiss  Me 
Again.”  Herbert. 

Feature — Our  Leading-  Citizen. 
Cartoon — Aesop  Fable. 

Recessional — Organ. 

Old  Mill  Theatre- 

Current  Events — Old  Mill  News. 
Feature — The  Little  Minister,  Par- 
amount. 

Specialty — Old  Mill  Melody  Men 
playing  selections  from  “Sally.” 
Comedy — The  Chicken  Parade. 
Recessional — Organ. 


SAN  FRANCISCO 


California  Theatre — 

Overture — “Fa"st”  and  “By  the 
Sapphire  Sea.” 


This  ad  teas  set  in  large  space  in  Los 
Angeles  newspapers,  advertising  “ The 
Half  Dreed." 


Current  Events — California  Topical 
Review. 

Specialty — Operatic  Gems  from 
“Carmen”  by  colortura  soprano 
and  tenor. 

Feature — Her  Gilded  Cage,  Para- 
mount. 

Comedy — Golf,  Larry  Semon,  Vit- 
agraph. 

Recessional  — “Haunting  Blues,” 
organ. 

Next  Week. — The  Dictator. 

Granada  Theatre — 

Overture — Selections  from  “Fan- 
tana”  and  “My  Girl  Is  Like  a 
Rainbow.” 

Current  Events  — Granada  News 
Film  and  Pathe  Review. 

Specialty — Deiro,  accordianist. 

Feature — While  Satan  Sleeps,  Par- 
amount. 

Recessional — Organ. 

Loew’s  Warfield  Theatre — 

Overture — “Mile.  Modiste,”  intro- 
ducing “Kiss  Me  Again”  as 
violin  solo,  followed  by  “Blue 
Eyed  Blues.” 

Current  Events  — Loew’s  Minute 
\ iews  of  Current  Views. 

Specialty — Frolics  of  the  Season  in 
Four  Episodes,  combined  with 
music  and  dancing. 

Added  Attraction  — Shadowgraphs, 
Why  Noah  Put  the  Cat  Out 

Prologue — Duel  scene  by  experts 
at  fencing. 

Feature — The  Prisoner  of  Zenda. 

Next  Week — Broadway  Rose,  Uni- 
versal. 

Tivoli  Theatre — 

Feature — The  Masqueraders,  second 
week. 

Imperial  Theatre — 

Feature — Blood  and  Sand,  second 
week. 


The  above  copy  t ras  employed  by  the 
Twelfth  Street  Theatre.  Kansas  City, 
advertising  “ The  Man  From  Hell's 
River.” 


Exhibitors’  Service  Bureau — Pages  1261-1268 

Conducted  by  J.  S.  DICKERSON 


Two  views  of  the  front  of  Calvin  Heilig’s  theatre,  Portland,  Oregon,  and  also  a view  of  the  lobby  showing  decorations  which  were  especially 

designed  and  carried  out  for  the  run  of  “ Grandma  s Boy  ” 


t HtNiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiniiiuiiiiiiiiiiiiniiiiiiiiiMiiiniiiiiniiiiiiiiiiiiiiiiiiiiiiiniinMiiiiiiiHiiiiiMiiiiiiiiniiiiiiniHiiiiiiMiiuiiliniMiiiiniiiiiiiMUiiiiiiniiHiiiiMiiniiiiiMuiii'iiMiniiiiiiiiiiMiiiHMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiM  lining 

| Advisory  Board  and  Contributing  Editors,  Exhibitors’  Service  Bureau  ( 


George  J.  Scbade,  Schade  theatre,  Sandusky. 

I.  0.  Horator,  Alhambra  theatre,  Toledo. 

■dward  L.  Hyman,  Strand  theatre,  Brooklyn. 

f Thee.  1..  Hays,  Gen.  Mgr.  Flnklestetn  & Sabin. 

| Minneapolis. 

Lee  A.  Landau,  Alhambra  theatre,  Milwaukee. 

dark  Kuhn,  Loew  theatres,  Cleveland. 

| S.  Barret  McCormick,  Managing  Director,  Mc- 

| Vicker’s  theatre,  Chicago. 

B.  K.  Rogers,  Managing  Director,  Tivoli  and  Blalte 
theatres,  Chattanooga,  Tenn. 

Stanley  Chambers,  Palace  theatre,  Wichita,  Kan, 

Willard  C.  Patterson,  Criterion  theatre,  Atlanta. 

B.  B.  WUby,  Supervisor  of  Southern  Enterprises, 
Inc.,  Birmingham,  Ala. 

B.  T.  Richards,  Jr.,  Gen.  Mgr.,  Saenger  Amass- 
ment Co.,  New  Orleans. 

V.  L.  Newman,  Newman,  Royal  and  Begent 
theatres,  Kansas  City,  Mo. 

Arthur  G.  Stolte,  Des  Moines  theatre,  Des  Moines, 
Iowa. 

Chaa.  Branham,  Famons-Lasky,  Ltd.,  Toronto, 
Can. 

W.  C.  Qnlmby,  Managing  Director,  Strand  and 
Jefferson  theatres,  Fort  Wayne,  Ind. 

A.  Partington,  Imperial  theatre,  San  Francises. 

Units  3.  Carpenter,  Paramount-Empress  theatre, 
Balt  Lake. 

Magcme  B,  Roth,  California  theatre,  San  Fran- 
cisco. 

Sidney  Granman,  Graumsn's  theatre,  Los  Angelas. 

Louis  K.  Sidney,  Managing  Director,  William  Fez 
theatres,  Denver. 


Picking  the  Program 


PICKING  the  program  be- 
comes a pleasure  for  the  ex- 
hibitor who  files  THE  NEWS 
and  uses  the  Booking  Guide  reg- 
ularly. No  more  wondering  what 
the  picture  is  all  about — you  have 
at  your  fingertips  a concise  syn- 
opsis, an  index  of  the  review  and 
of  all  exploitation  material  that 
has  appeared  in  THE  NEWS  on 
that  picture. 

And — just  a little  inside  tip — 
the  new  Booking  Guide,  out  in 
October,  will  have  valuable  new 
features  which  will  make  it  more 
than  ever  invaluable  to  the  live 
exhibitor. 


liiiiiiiiiiiiiiiiiiiiiimiiiiiinnuiiuMimmmwssw — mwst»miuiismmim««s»im»ntisiiiiswm 


Herbert  J.  Thatcher,  Strand  theatre,  Sallna,  Kan.  | 

Geo.  Rotsky,  Managing  Director,  Allen  theatre,  | 
Montreal,  Canada. 

L.  W.  Barclay,  Managing  Director,  Nemo  theatra,  f 
Johnstown,  Pa.  | 

Phil.  Gleichman,  Managing  Director,  Broadway-  I 

Strand  theatre,  Detroit. 

William  Johnson,  Director  of  Exploitation,  South-  I 
mm  Enterprises,  Inc.,  of  Texas,  Dallas,  Texas.  | 

Frm)  s.  Myer,  Managing  Director,  Palace  theatre,  | 
Hamilton.  O. 

Harold  B.  Franklin,  Director  of  Theatres,  Famous  I 
Players-Lasky  Corp.,  New  York. 

L.  L.  Stewart,  Director  of  Exploitation,  Southern 
Enterprises,  Inc.,  Atlanta,  Ga.  I 

Joseph  Plunkett,  Managing  Director,  Mark  Strand  I 
theatre.  New  York. 

Samuel  Sivitz,  Director  of  Publicity,  Rowland  and 
Clark  theatres,  Pittsburgh. 

Ray  Grombacher,  Managing  Director,  Liberty  the- 
atre, Spokane,  Wash. 

Ross  A.  McVoy,  Manager,  Temple  theatre, 
Geneva,  N.  Y. 

George  Tooker,  Manager,  Regent  theatre,  Elmira,  i 

N.  Y.  | 

Ernest  G.  Stelllngs,  Manager,  Grand  theatre,  Wil- 
mington, N.  C.  f 

W.  S.  McLaren,  Managing  Director,  Capitol  § 

theatre,  Jackson,  Mich.  1 

W.  Griffith  Mitchell,  Managing  Director,  Majestic 
and  Family  theatres.  Port  Huron,  Mich. 

A.  J.  Cobe.  Managing  Director,  Central  Theatre, 

New  York.  | 


1262 


Motion  Picture  News  I 


Street  ballyhoo  used  to  exploit  “Penrod”  when  playing  the  Lyric  theatre,  Harlon,  Iowa 


Social  Lights  Make  Personal 
Appearances  in  Tie-up 

MEMPHIS,  Term.  All  house  attend- 
ance records  were  shattered  at 
Loew’s  Palace  Theatre,  Memphis, 
and  the  box  office  closed  at  8:15  o’clock 
when  G.  E.  Brown,  director  of  publicity 
and  advertising  for  the  Consolidated  En- 
terprises, Inc.,  booked  an  aggregation  of 
25  of  the  prettiest  society  girls  of  Mem- 
phis to  appear  on  the  stage..  A line  a 
block  long  hung  around  the  theatre  hop- 
ing to  get  in  an  hour  after  the  box  office 
closed. 

The  occasion  was  the  selection  of  the 
girl  who  is  to  represent  Memphis  at  the 
Atlantic  City  bathing  revue  this  fall  and 
in  which  74  other  cities  in  the  country 
participated..  Brown  tied  into  the  Com- 
mercial Appeal,  the  morning  paper  which 
conducted  the  competition  and  arranged 
for  the  judges  to  select  the  winner  upon 
their  personal  appearances  on  the  stage 
of  the  Palace  Theatre.  Twenty-five  of 
the  prettiest  girls  entered  into  the  com- 
petition were  given  a dinner  at  one  of 
the  leading  hotels  and  from  there  con- 
veyed to  the  theatre,  where  they  appeared 
before  nearly  2,500  people. 

Free  publicity  ranging  in  size  from  two 
columns  to  a full  page  was  obtained 
through  the  tie-up,  aggregating  more 
than  75  columns.  The  stunt  boosted  box 
office  receipts  more  than  100  per  cent, 
for  the  day. 


Exhibitor  Masks  Entire  Front 
And  Gives  Picture  Big  Smash 

Yakima,  Wash. — Manager  H.  A.  Gillespie, 
of  the  Liberty  theatre,  never  economizes  on 
wall-board  and  oil  paint. 

For  the  run  of  “Across  the  Continent” 
he  walled  in  his  entire  front  and  painted  re- 
productions of  the  lithographs,  the  4-sheet, 
and  the  6-sheet,  the  1-sheet. 

Mr.  Gillespie  and  Harry  C.  Eagles,  Para- 
mount exploiter,  who  co-operated  on  the  stunt, 
also  sent  out  a ballyhoo  consisting  of  a racing 
car  bannered  to  read:  “ The  Dent  Wins  Over 
All  Cars.  The  Trans-Continental  Record 
Smashed.” 

Eagles  located  a mud-hole  just  outside  of 
town.  Every  half-hour  he  had  the  car  driven 
through  the  hole  and  then  shoot  into  town  all 
spattered  with  wet  mud.  As  the  car  skidded 
around  a corner  and  came  to  a halt  near  the 
curb,  people  naturally  ran  up. 

The  driver  then  proceeded  to  distribute  nov- 
elty heralds.  These  were  little  “ Across  the 
Continent  ” games  which  can  be  played  with 
dice  and  pins. 


Contribution  to  Policemen’s 
Organization  Secures  Help- 
ful Cooperation 

Los  Angeles,  Cal. — In  the  opening  “ In  The 
Name  Of  The  Law  ” at  the  Mission  theatre, 
the  management  agreed  to  contribute  $1,000 
from  the  receipts  of  the  first  week  to  the  Los 
Angeles  Police  Relief  Association  and  mem- 
bers of  the  entire  force  got  back  of  the  picture 
and  boosted.  The  police  department  band  of 
forty  pieces  paraded  the  principal  business 
streets  of  the  city  on  the  evening  of  the  open- 
ing and  the  use  of  Sunlight  Arcs  in  front  of 
the  Mission  theatre  on  Broadway  used  to  take 
motion  pictures  of  the  crowd  served  to  attract 
thousands  of  people. 

For  the  first  time  in  the  history  of  the  Mis- 
sion theatre  the  lobby  was  used  for  display 
material.  In  the  center  was  a ten  foot  en- 
largment  of  Ralph  Lewis  in  his  makeup  of  the 
picture  and  also  enlargements  of  letters  of 
endorsement  from  the  Mayor  and  Chief  of 
Police  of  Los  Angeles.  The  management  of 
the  theatre  had  banners  hung  across  the  street 
in  several  places  and  more  than  one  hundred 
life  sized  cut-outs  were  on  display  in  shop 
windows. 

All  members  of  the  production  director 
Emory  Johnson  and  members  of  the  cast  were 
present  at  the  opening  and  were  introduced. 

Mask  Over  Theatre  Front  for 
“Love’s  Redemption” 

Owensboro,  Ky. — Arch  Bamberger,  of  the 
Empress  theatre,  began  his  campaign  on 
“ Love’s  Redemption  ” the  Sunday  before  the 
showing  on  Wednesday  and  Thursday  with  a 
mask  placed  over  the  front  of  the  theatre. 
The  mask,  as  painted  on  eompo  board  by 
a local  artist,  contained  a scene  of  the  beach 
at  Jamaica,  where  the  greater  part  of  the 
story  takes  place,  with  Ginger,  Xorma  Tal- 
madge's  screen  figure  in  the  story,  in  the  fore- 
ground. 


Inside  the  foyer  display  for  " The  Love’s  of 
Pharaoh  ” put  in  one  week  in  advance,  by 
De  Sales  Harrison , Manager,  Howard 
theatre,  Atlanta,  Ga. 


Local  Angle  Opens  Newspaper 
Columns  to  Strand  Theatre 

SYRACUSE,  N.  Y.  The  Strand  The- 
atre gobbled  nearly  a thousand  lines 
of  free  publicity  out  of  the  Syracuse 
Herald  with  an  essay  contest  on  “ Our 
Leading  Citizen.” 

With  the  cooperation  of  Harry  L. 
Royster,  Paramount  exploiteer  from 
Buffalo,  the  newspaper  was  sold  to  spon- 
sor the  contest.  The  paper  asked  for  es- 
says from  their  readers  proposing  some 
local  light  as  the  “ leading  citizen  ” of  the 
town.  The  three  best  essays  were  to 
bring  $10  each  in  cash  prizes. 

The  contest  ran  six  days,  four  of 
which  were  given  over  to  the  publica- 
tion of  typical  letters.  The  first  two  days 
were  used  for  the  announcements. 

The  idea  of  the  contest  hit  home  with 
every  reader.  The  American  public  is 
extremely  concerned  about  honors  and 
distinction,  and  Syracuse  proved  no  ex- 
ception. The  whole  town  watched  the 
Herald  to  see  whose  name  was  singled 
out  for  the  headlines. 

Allen  Eddy,  news  editor  of  the  Herald, 
was  found  to  be  an  old  associate  of 
George  Ade.  author  of  the  story,  and  was, 
of  course,  selected  as  one  of  the  judges. 
Royster  and  one  other  completed  the 
jury. 

Royster,  who  wrote  the  copy,  took 
care  that  the  theatre  and  the  picture 
should  not  be  forgotten  in  the  competi- 
tion. The  prize  was  called  “ The  Thomas 
Meighan-George  Ade  Prize  for  the  Best 
Essay  on  ‘ Our  Leading  Citizen.’  ” 


LTiited  Cigar  Store  Window 
Corailed  for  “Borderland” 

Columbia,  S.  C. — For  the  first  time  in 
Columbia  the  window  of  the  United  Cigar 
Store  was  secured  by  the  Imperial  theatre 
for  display  in  connection  with  " Borderland.” 
The  window  would  have  been  vacant  for  about 
three  days,  as  the  store's  next  display  had  not 
arrived,  so  Mr.  Irvin  induced  the  store  man- 
ager to  permit  him  to  decorate  it.  putting  in 
an  attractive  display  of  sixteen  stills  and  a 
card  about  the  size  of  a one  sheet. 

Columbia  was  also  the  first  town  in  the 
south  to  play  “ Borderland,”  which  Mr.  Irvin 
accentuated  in  his  advertising  and  publicity, 
alleging  that  the  Imperial  constantly  en- 
deavored to  give  its  patrons  desirable  pictures 
at  the  earliest  possible  moment.  Otherwise, 
the  advertising  was  largely  concentrated  on 
newspapers  and  played  up  the  star,  the  lead- 
ing man  and  the  nature  of  the  story. 


9 

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View  of  decorations  exploiting  “ The  Dictator.”  First,  the  walls,  as  painted  with  water  color  one  iveek  in  advance,  and  second,  display  used  during 

the  run  of  the  picture  in  Spartansburg , S.  C.,  at  A.  C.  Cowles  Rex  theatre 

Hidden  Gold  Stunt  Pulled  on  B’way 

New  York  Exploitation 
Gets  Big  Spread  in 


NEW"  YORK’S  theatrical  district  expe- 
rienced a “ gold  ’’scramble  this  week 
that  brought  “ Monte  Cristo,”  playing 
r second  week  of  an  indefinite  run  at  the 
Forty-fourth  street  theatre,  an  unusual 
nnount  of  publicity. 

For  days  advertisements  in  the  various 
lailies  heralded  the  coming  to  New  York  of 
;he  “ Count  of  Monte  Cristo,”  who  was  to 
share  his  vast  fortunes  with  the  people  of 
he  metropolis  by  distributing  certificates  of 
lifferent  denominations  in  many  nooks  and 
sorners  within  300  feet  of  the  theatre  build- 
ng.  Those  finding  the  certificates,  which  rep- 
'esented  sums  of  $1,  $5,  $10,  $15,  $25,  $50 
md  a grand  prize  of  $100,  were  to  cash  them 
n at  the  box  office  of  the  theatre. 

Promptly  at  noon  Friday,  August  25th,  the 
‘ Count,”  attired  in  the  costume  in  which  he 
ippears  in  the  picture,  drove  up  to  the  front 
if  the  Forty-fourth  street  house  and  an- 
lounced  to  the  large  throng  awaiting  him  that 


howing  how  the  three  sheet  cut-out  of  "In 
le  Name  of  the  Law  ” was  used  in  Cleveland, 
wing  the  run  of  the  picture  at  Loew’s  theatre, 
he  cut-out  was  placed  next  to  traffic 
maphores  at  important  crossings  of  the  city 


for  “ Monte  Cristo  ” 
Metropolitan  Papers 

the  money  certificates  had  been  hidden  and 
that  the  “ gold  rush  ” was  on. 

Within  less  than  five  minutes  more  than 
15,000  treasure-seekers  were  engaged  in  the 
scramble  and  more  than  100,000  others  were 
interestedly  witnessing  the  rush,  as  men, 
women  and  children  pushed,  fought  and 
searched  about  the  Times  Square  district  of 
New  York  for  gold. 

When  the  battle  was  over,  $250  worth  of 
certificates  had  been  brought  forth  from  their 
hiding  places  and  exchanged  for  their  cash 
equivalent  by  the  Count  of  Monte  Cristo  at 
the  theatre  lobby.  All  during  the  search  the 
Count  drove  about  the  streets  encouraging 
the  people  to  look  for  the  money. 

Following  the  stunt  large  advertisements 
were  used  to  tell  New  Yorkers  about  the  suc- 
cessful finders  and  the  rewards  that  resulted 
from  their  labors. 

Despite  the  difficulty  press  agents  have  bad 
in  breaking  into  the  columns  of  New  York’s 
dailies,  The  Times,  the  leading  and  most  con- 
servative newspaper,  devoted  a half -column  to 
the  details  of  the  stunt,  and  the  other  New 
York  papers  gave  the  stunt  big  spreads. 


“Who  Is  ‘The  Masquerader’  ”? 
Capitol  Theatre  Asked  Patrons 

St.  Paul,  Minn. — The  Old  Raffles  stunt  has 
been  modernized  with  the  coming  of  the  auto- 
mobile; and  accordingly  we  see  the  masked 
marvel  seated  in  a seven  passenger  touring  car. 

In  the  case  of  the  Capitol  Theatre,  St.  Paul 
he  covered  the  main  streets  the  week  before 
actual  advertising  and  announcement  of  the 
picture  began.  St.  Paulites  were  asked  to 
guess  who  “The  Masquerader”  was;  and  in- 
terest in  this  First  National  picture  was  in- 
augurated even  before  the  fans  had  any  idea 
it  was  coming. 

“The  Masquerader”  happened  to  be  a tall, 
well  formed  gentleman,  immaculately  dressed 
who  might  have  aroused  interest  in  many 
feminine  hearts  even  without  a mask.  With 
this  equipment,  plus  a touring  car  and  liveried 
attendants  (borrowed  from  the  Capitol 
Theatre)  he  proved  a vortex  of  curiosity.  The 
papers  caught  onto  it  as  a story  and  the 
theatre  gained  several  columns  of  free  pub- 
licity. 


Weather  Forecast  Applied  to 
Advertising  “The  Storm’’ 

DANVILLE,  111.  Thomas  P.  Ronan, 
manager  of  the  Home  Theatre  Co., 
controlling  the  Terrace,  Fischer 
and  Palace  theatres,  might  qualify  as  a 
forecaster  in  the  Weather  Bureau.  Last 
week  he  devised  a novel  exploitation 
stunt  for  “ The  Storm,”  with  surprising 
results. 

Two  girls,  employed  for  the  purpose, 
called  up  every  telephone  subscriber  in 
town  and  delivered  the  following  mes- 
sage: “This  is  a Warning — ‘The  Storm’ 
is  Coming!”  The  girls  would  hang  up 
immediately,  thus  avoiding  any  conver- 
sation with  the  person  called.  This  proved 
so  effective  that  the  manager  of  the  tele- 
phone company  was  inundated  with  calls 
for  further  information  on  the  predicted 
weather  disturbance. 

The  following  Sunday,  the  day  on 
which  the  picture  opened  its  run  at  the 
theatre,  one  of  the  worst  thunder  storms 
of  the  year  struck  Danville.  Despite  a 
terrific  downpour  punctuated  by  light- 
ning flashes  and  thunderbolts,  the  house 
played  to  capacity  business  and  continued 
to  do  so. 

Another  means  of  exploitation  em- 
ployed by  Manager  Ronan  was  the  snip- 
ing of  “ snow  birds  ” — several  hundred 
cards,  furnished  by  the  local  exchange, 
tacked  on  a pointed  lath  and  struck  in 
the  ground.  These  cards,  reading,  “ The 
Storm  is  Coming  ” were  “ planted  ” a 
week  in  advance  and  proved  effective  in 
calling  attention  to  the  run  of  the  pic- 
ture. 


Amarillo  Uses  Freak  Stunts  on 
“Reported  Missing” 

Amarillo,  Tex. — Manager  Rogers  of  the 
Mission  Theatre  created  lots  of  additional  in- 
terest in  “Reported  Missing”  by  appealing  to 
bis  patrons  with  freak  stunts  and  novel  types 
of  advertising. 

First,  he  had  a ballyhoo  that  stopped  every- 
one. A local  Aeroplane  company  loaned  the 
theatre  the  use  of  an  old  plane  body,  which  was 
built  upon  a truck  and  carried  banners  about 
being  the  plane  that  rescued  the  couple  in  the 
picture.  This  stunt  worked  fine  and  was  kept 
on  the  streets  during  the  run  also. 

Novel  banners  hung  in  front  of  the  theatre, 
all  stressing  the  unusualness  of  this  picture. 


1264 


Motion  Picture  News 


Front  of  the  house  decorations  used  by  R. 

Improvised  Slate  in  Lobby  At- 
tracts Interesting  Comments 

Griffin,  Ga. — Some  lobby  displays  are  just 
announcements,  some  have  prologue  value  and 
occasionally  a manager  gets  both  prologue  and 
“ contest  ” value  in  his  display.  Such  was  the 
desire  of  Manager  A.  H.  Cobb,  Jr.,  of  the 
Alamo  theatre,  when  “ School  Days  ” was 
the  attraction. 

In  the  latter  case,  the  lobby  display  was 
tested  out  as  being  efficiently  a sales  attractor. 
Manager  Cobb  built  a large  slate  about  6^2  x 
8,  of  beaver  board.  Instead  of  covering  the 
face  of  the  slate  with  cut-outs  and  titles,  he  left 
the  biggest  part  of  it  blank  and  had  lettered 
across  the  top  “ $5.00  for  the  best  comment  on 
‘School  Days’ — Not  over  ten  words.  Write 
comment  and  name  below,  after  seeing  the 
picture.” 

Mr.  Cobb  states  that  the  children  fell  for  it 
immediately  and  began  writing  their  comments 
after  the  first  show.  It  was  a bit  harder  to 
get  the  grown-ups  started  but  with  a little 
persuasion  they  tried  it  and  before  the  engage- 
ment was  over  the  board  contained  comments 
from  many  of  the  most  prominent  citizens  in 
Griffin.  The  front  side  wouldn’t  hold  them  all 
so  Mr.  Cobb  painted  the  back  side  black  and 
let  them  write  on  that.  A crowd  always  col- 
lected when  anyone  started  to  write  a comment. 

The  effectiveness  of  the  slate  was  increased 
by  a rear  view  cut-out  of  Wessley  Barry 
placed  just  in  front  of  the  slate  as  though  he 
were  reading  the  comments. 


II.  B.  Clark,  manager  of  the  Majestic  theatre, 
Memphis,  Tenn.,  decorated  his  lobby  as  above, 
for  the  play  date  of  “Love’s  Boomerang  ” 


y.  J.  Bettis,  manager  of  the  Broadway  Theatre, 
run  of  three  days 

Savoy  Theatre’s  Lobby  Display 
Exploits  Picture  at  the  Noble 

ANNISTON,  Ala.  An  advance  lobby 
display,  featured  in  the  lobby  of  the 
Savoy  Theatre  which  is  temporar- 
ily closed,  put  “ Polly  of  the  Pollies  ” 
show  over  at  the  Noble.  The  lobby  was 
closed  in  on  the  sides  with  lattice  work, 
and  a stage  effect  was  produced  by  the 
use  of  dancing  girl  cut-outs  arranged 
against  a background  of  draperies.  This 
was  illuminated  with  footlights  and  over- 
head lights  at  night. 

A banner  clear  across  announced  “Con- 
stance Talmadge  in  Polly  of  the  Follies  ” 
at  the  Noble  Theatre  such  and  such  a 
date. 

This  display  was  left  standing  during 
the  entire  two-days’  run. 


Decorations  Lend  Tropical  Note 
fo  * Run  of  “South  of  Suva” 

Ft.  Smith,  Ark. — For  “ South  of  Suva,” 
Manager  J.  B.  Robertson  decorated  the  lobby 
of  the  Palace  theatre  to  represent  a tropical 
South  Sea  Island  by  the  use  of  flowers,  leaves 
and  a rope  dyed  green  to  represent  vines. 
There  were  also  three  parrots,  made  of  paper 
and  stuffed  with  cotton.  They  were  hung  in 
wire  rings,  which  were  also  decorated  to  fit  a 
tropical  setting. 

During  the  same  week  Manager  Robertson 
appealed  to  the  American  Legion  through 
postcards,  worded  to  sell  the  attraction,  “ The 
Dictator.”  The  copy  started  out : “ Enlist 
today.  Join  the  army  of  ‘ The  Dictator,’  ” etc. 


Enlargements  for  “Smilin’ 
Through”  in  N.  Y. Plaza 

New  York. — Colored  enlargements  supplied 
the  basis  of  the  attractive  lobby  display  used 
by  the  Plaza  Theatre,  New  York,  for  “ Smilin’ 
Through.”  They  were  placed  at  each  side  of 
lobby,  surrounded  by  trellises  and  roses  cov- 
ering the  edges  of  the  pictures.  The  cost  was 
less  than  five  dollars  but  the  simple  arrange- 
ment was  responsible  for  a great  deal  of 
patronage  that  was  drawn  in  by  the  display. 

Leo  Brecher,  managing  director  of  the 
Plaza,  and  Milton  Chamberlain,  resident  man- 
ager, assisted  by  S.  Charles  Eiufeld,  put  in 
the  display. 


Charlotte,  S.  C-,  when  “ Trouble  ” was  in  for  a.. 

Bobbed  Hair  Girls  Extended  In- 
vitation to  see  “Bobbed  Hair” 

Atlanta,  Ga. — During  the  first  two  days  of 
the  four  days  run  of  “ Bobbed  Hair,”  manager 
G.  M.  Phillips,  of  the  Rialto  Theatre,  admit- 
ted all  girls  with  bobbed  hair  free,  between 
the  hours  of  eleven  and  one.  This  created 
sufficient  stir  among  the  flappers  that  on  the 
second  day  seven  hundred  and  fifty  took  ad- 
vantage of  the  offer,  while  on  the  first  day  only 
two  hundred  and  fifty  claimed  admittance  on 
bobbed  hair. 

The  three  Atlanta  papers  carried  special 
stories  on  the  stunt. 


Lobby  Front  for  “One  Clear 
Call”  Plays  Up  Highlights 
of  Production 

Amarillo,  Texas. — Manager  R.  C.  Sullivan, 
of  the  Fair  theatre,  reports  that  an  effective 
yet  inexpensive  lobby  front  was  devised  for 
his  house  during  the  run  of  “ One  Clear  Call.” 
The  incident  of  the  riding  clansmen,  in  the 
picture,  was  played  up  by  a board  front  that 
borrowed  a photograph  of  a klansman’s  gath- 
ering, and  emphasized  the  words,  “ One  Clear 
Call,”  “ Ku  Klux  Ivlan  ” and  “ 1,000  Riders,” 
in  bold  lettering. 

Six  sheets  and  cut-outs  of  the  masked  rider 
stood  out  boldly  at  each  side  of  the  entrance 
and  on  the  sidewalks.  Eight  masked  riders 
also  rode  during  the  picture’s  run. 


Street  ballyhoo  used  to  exploit  “My  Dad,” 
zvhen  at  the  Geo.  M.  Cohan  Theatre,  New 
York 


September  p , 1922 


1265 


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Exterior  decorations  used  by  manager  Harry  Gould,  of  the 


Hippodrome,  Ft.  Worth,  Texas,  when  playing  "Foolish  Wives” 


Masked  Riders  Parade  for 
“Smilin’  Through” 

RACINE,  Wis.  Manager  McKivett 
of  the  Bijou  Theatre,  has  a new 
idea  that  worked  for  the  showing 
of  “ Smilin’  Through.”  He  used  the 
masked  riders — ordinarily  associated 

with  “ One  Clear  Call  ” for  his  exploita- 
tion. 

It  was  part  of  a campaign  tie-up  with 
the  Journal  News  to  photograph  the  best 
smiles  in  the  city.  The  masked  men  trav- 
eled around  in  their  automobiles  camera 
ready  to  jump  out  at  any  moment  and 
snap  what  gave  evidence  of  being  a logi- 
cal contender  in  the  “ Best  Smile  ” ex- 
ploitation. The  campaign  aroused  tre- 
mendous interest  and  the  Bijou  gained 
about  200  inches  of  free  publicity  space. 


Colorful  Lobby  Decorations 
Exploit  “Reckless  Youth” 

Atlanta,  Ga.— Manager  Phillips  of  the 
Rialto  theatre,  took  his  cue  from  the  hotel 
part  scenes  in  “ Reckless  Youth  ” and  dressed 
his  lobby  in  gay  colors,  as  though  for  a big 
celebration. 

In  the  center  of  the  lobby  was  hung  a large 
Japanese  lantern.  Running  out  from  this  in 
eight  directions  were  wires  with  two  lanterns 
hung  on  each.  Then  vari-colored  strips  of 
crepe  paper  were  twined  around  the  wires 
giving  the  effect  of  a large  dome.  Masses  of 
confetti  were  draped  and  thrown  over  every- 
thing in  the  lobby  and  colored  balloons  were 
suspended  at  various  points.  All  of  the  lan- 
terns were  lighted  with  electric  lamps. 

Mr.  Phillips  got  up  a special  novelty  herald 
with  an  attractive  cut  and  good  catc-h  lines. 


Horseshoe  made  from  beaver  board,  painted 
I white  with  blue  shading.  Lamps  set  hi  sockets 
dyed  red,  situated  in  center  of  lobby  of  the 
Imperial  Theatre,  Charlotte,  N.  C.,  sold  “ When 
Romance  Rides” 


Fulton  Theatre  Exploitation 
Aided  by  Local  Editor 

Jersey  City,  N.  J. — The  publicity  and  ex- 
ploitation work  for  Fred  Merten’s  Fulton 
theatre  is  handled  by  A.  S.  Pittenberg,  who 
recently  devised  a plan  to  circulate  publicity 
on  “ Our  Leading  Citizen,”  as  follows: 

The  editor  in  chief  of  a daily  was  sold  on 
the  question,  “ Who  Is  Our  Leading  Citizen  ? ” 
to  the  extent  that  he  invited  readers  to  tell  in 
a limited  number  of  words  who  they  thought 
was  the  local  leading  citizen  and  why.  From 
numerous  answers,  the  better  ones  were  pub- 
lished over  a period  of  ten  days,  the  reading 
space  devoted  to  these  letters  amounting  to 
over  three  hundred  inches.  Like  other  towns, 
Jersey  City  had  its  several  political  and  popu- 
lar leaders  whose  admirers  are  legion,  conse- 
quently the  opinions  were  of  great  variety. 

The  offer  was  open  a week  before  the  picture 
wgs  shown  and  continued  for  three  days  after. 
Of  course,  all  regular  display  advertising  was 
tied  up  with  the  contest,  but  a supplementary 
stunt  was  used  in  connection,  which  kept  up 
the  interest. 

The  man  who  was  the  subject  of  the  first 
prize  winning  letter  was  asked  to  be  guest  of 
honor  upon  the  occasion  of  awarding  the 
prizes  and  to  speak  on  the  subject  of  good 
citizenship. 

The  next  day  front  page  space,  with  cuts, 
was  devoted  to  the  “ Leading  Citizen  ” contest 
by  every  Jersey  City  daily.  This  is  significant 
in  view  of  the  fact 'that  the  Fulton  advertises 
only  in  the  paper  which  conducted  the  contest. 
Also  a business-getting  board  of  judges  was 
selected,  including  a prominent  member  of  the 
clergy,  a well  known  and  respected  philan- 
thropic worker — a woman — and  a principal  of 
a large  local  school. 


“La  Paloma”  Serenades  Folks 
And  Attracts  Patrons 

Columbia,  S.  C— When  the  Imperial 
played  “ The  Dictator,”  Manager  Warren 
Irvin  took  his  cue  from  the  posters  and 
dressed  a tall  blond  young  man  in  a South 
American  costume.  He  wore  a high  straw 
sombrero,  white  shirt  and  trousers  and  a red 
sash.  Of  course  he  carried  the  proverbial 
guitar — and  he  <?ould  play  it,  too. 

The  day  before  the  opening  and  during  the 
opening  this  man  strolled  about  the  streets 
strumming  on  the  instrument. 

The  first  day  he  wore  a. sign  reading,  “ I Am 
‘ The  Dictator.’  ” On  the  second,  it  was 
changed  to  read,  “ See  Wallace  Reid  in  ‘ The 
Dictator’  at  the  Imperial  Now.” 


Spanish  Atmosphere  and  Art 
Gallery  at  the  Rivoli 

NEW  YORK.  Spanish  atmosphere 
and  an  art  gallery  of  stills  featured 
the  Rivoli  Theatre  lobby  for 
“ Blood  and  Sand  ” when  the  picture  was 
given  its  world  premiere  in  New  York. 

John  C.  Flinn  and  Lewis  Gardy,  who 
had  charge  of  the  exploitation  for  Dr. 
Riesenfeld’s  house  followed  the  Para- 
mount lobby  suggestion  and  gave  a bril- 
liant yellow  and  red  flash  to  the  Rivoli 
front.  These  Spanish  national  colors  are 
the  most  successful  attention-getting 
combination  on  record. 

A ball-shaped  frame-work  of  wire  was 
fastened  mid-way  up  the  front  and  was 
covered  with  the  red  and  yellow  bunting. 
Streamers  in  the  two  colors  flowed  down 
to  the  marquee.  The  under  side  of  the 
marquee  was  hung  with  American  and 
Spanish  flags. 

The  foyer  was  hung  with  red  and  yel- 
low bunting,  which  also  decorated  the 
dead  radiators.  A copy  of  Spanish  news- 
papers with  headlines  over  a bull  fight, 
stories  were  also  shown.  Two  large 
heads  of  bulls  were  hung  on  the  walls. 


Circus  Stuff  and  Two  Ballyhoos 
for  “Love’s  Boomerang” 

Memphis,  Tenn. — The  circus  front  animated 
by  two  clever  clowns  is  reported  to  have  sold 
“ Love’s  Boomerang  ” for  Manager  H.  B. 
Clarke  of  the  Majestic  theatre.  The  clowns 
did  their  stunts  out  on  the  sidewalk.  They 
always  kept  a crowd  looking  on. 

Toy  animals  borrowed  from  a department 
store  occupied  a table  in  front  of  the  box 
office  and  were  arranged  to  resemble  a minia- 
ture circus  ring.  A large  card  was  tacked 
on  the  table  with  ad  copy  for  the  picture. 


Lobby  of  the  Phillips  Theatre,  Orlando,  Fla., 
for  the  play  date  of  “ Love’s  Boomerang  ” 


1266 


Motion  Picture  News 


Unique  Advertising  Exploits 
“Robinson  Crusoe”  Serial 

CA.LGARY,  Alberta,  Canada.  A com- 
bination page  to  introduce  the  ini- 
tial episodes  of  “ Robinson  Crusoe,” 
at  the  Regent  Theatre,  appeared  in  the 
Calgary  Herald. 

There  were  twelve  advertisements  on 
the  combination  page  and  30  free  tickets 
to  the  Regent  Theatre  were  offered  in  a 
contest  in  which  the  general  public  was 
invited  to  designate  what  articles  they 
would  like  to  have  with  them  in  case 
they  were  shipwrecked  like  “ Robinson 
Crusoe.” 

The  advertisements  on  the  “ Crusoe  ” 
page  included  those  for  drugs,  hats,  choc- 
olates, musical  instruments,  flour,  wash- 
ing machines,  bread,  bicycles  and  cop-/ 
fectionery.  Many  replies  were  received 
by  the  newspaper’s  contest  editor. 


Political  Campaign  Tie-up  for 
“Our  Leading  Citizen” 


Exploitation  used  by  the  Liberty  Theatre, 

Teaser  Want  Ad  Used  with  Other 
“Bachelor  Daddy”  Advertising 

Savannah,  Ga. — Manager  John  G.  Evins,  of 
the  Odeon  theatre,  started  his  campaign  on 
“ The  Bachelor  Daddy  ” with  teaser  ads 
originating  in  Spartansburg,  which  were  used 
by  A.  C.  Cowles.  They  were  worked  along 
these  lines: 

“ Wanted:  Well  known  local  man  to  become 
the  bachelor  daddy  of  five  small  children. 
Inquiries  treated  as  strictly  confidential. 
Phone  974.” 

These  ads  were  run  for  three  days  and  the 
interest  created  was  remarkable.  Not  less 
than  seventy-five  people  phoned  the  theatre, 
and  many  called  the  newspaper  to  find  out 
what  it  was  all  about. 

A big  lot  of  children’s  clothing  was  bor- 
rowed from  a local  dealer  and  suspended  on 
wires  in  the  lobby.  Cut-outs  of  Meighan,  Joy 
and  the  five  kids  were  arranged  in  the  lobby. 
The  title  was  spelled  across  the  marquee  by 
letters  painted  on  square  pasteboard  boxes, 

A tie-up  was  made  with  a shoe  store  by 
which  they  put  in  a complete  window  display 
for  “ The  Bachelor  Daddy  ” in  return  for  100 
passes.  They  distributed  these  passes  to  their 
customers  after  mentioning  the  picture  and 
the  passes  in  their  ads  for  two  days. 


Atmospheric  Setting  Effects 
Exploit  “Over  the  Border 

McALESTER,  Okla.  In  the  front  of 
the  lobby  of  the  Palace  Theatre  sat 
a large  bottle  labeled  “ Moonshine,” 
Just  across  the  dividing  line  representing 
Canada  and  the  United  States  sat  a 
barrel  marked  “ Canadian  Club  ” with 
another  sign,  “ Take  your  choice — 
Canada  or  the  United  States.”  The  divi- 
sion post  between  the  two  countries  was 
covered  in  snow,  also  several  cedar  trees 
in  the  lobby  were  given  the  touch  of  win- 
ter by  being  covered  in  imitation  snow. 
Across  the  sidewalk  was  painted  a large 
white  line  on  one  side  the  letters,  “ The 
Domnion  of  Canada  ” on  the  other  side, 
“ United  States.”  About  the  only  thing 
lacking  to  fully  carry  out  each  country’s 
possessions  were  their  national  flags. 

The  main  thing  about  Manager  Settle’s 
exploitation  was  the  fact  that  he  played 
up  an  atmospheric  setting  for  this  snow 
and  ice  picture.  The  lighting  effects  were 
of  such  a color  that  they  added  coolness 
to  the  entire  display. 


Yakima,  Wash.,  for  “Across  the  Continent’’ 

Personal  Appearance  of  Beauty 
Tied  up  with  Rialto  Program 

HOUSTON,  Texas.  A double  bill 
was  offered  to  the  patrons  of  the 
Queen  Theatre  during  the  week  of 
“I  Am  the  Law.” 

In  the  lobby  of  the  theatre  were  five 
cut-outs  of  leading  characters  in  the  pic- 
ture. All  were  dressed  in  furs  and  north- 
ern paraphernalia,  which  together  with 
the  ice  and  snow  effects  gave  the  theatre 
a cool  atmosphere,  which  was  certainly  in 
demand  just  now. 

All  safety  zones  and  permanent  block- 
ing places  around  the  town  were  heavily 
billed  with  signs,  “ I Am  the  Law.”  Oth- 
ers read,  “ Be  Careful — I Am  the  Law.” 
The  program  was  double  barrelled,  con- 
sisting of  the  feature  picture,  “ I Am  ^he 
Law  ” and  the  personal  appearance  of 
Miss  Edith  Mae  Patterson.  Miss  Patter- 
son won  the  beauty  contest  held  recently 
by  several  Eastern  judges. 


Sumter,  S.  C. — The  town  was  in  the  throes 
of  a hot  political  race  for  city  council  at  the 
time  “ Our  Leading'  Citizen  ” was  due.  So,  as 
Manager  Oscar  White  is  somewhat  of  an 
opportunist,  he  decided  to  cash  in  on  this  and 
play  up  the  political  angle. 

The  lobby  was  turned  into  a campaign  head- 
quarters with  desks,  chairs,  telephones,  a type- 
writer, and  cards  with  campaign  slogans. 
There  was  also  a large  banner  across  the  front 
in  addition  to  the  usual  lithographs  and  lobby 
idiotos.  Many  ladies  availed  themselves  of 
the  chance  to  sit  in  a comfortable  chair  and 
use  the  telephone. 

Slips  made  up  to  look  like  the  regular  city 
ballots  were  printed  and  distributed  all  over 
town.  They  got  a laugh  by  carrying  the  line 
at  the  bottom,  “ Vote  Early  and  Often.” 

On  opening  day  Mr.  White  secured  a 
Mitchell  car  from  the  local  dealer  and  this 
was  bannered  and  driven  around  the  streets. 
The  banners  read,  “ Vote  for  Our  Leading 
Citizen  at  the  Rex  theatre  Today.” 


Manager  Davis ; Magic  Theatre,  New  Orleans,  conceived  the  idea  of  a lobby  display  that  would 
illustrate  one  of  the  thrilling  moments  in  " T he  Timber  Queen.”  The  circular  saw  shown  in 
the  illustration,  was  kept  buzzing  by  an  electric  motor  during  the  entire  showing  of  the  pic- 
ture. A wax  figure  of  the  star,  costumed  as  Ruth  Roland  appears  in  the  scene,  further  illus- 
trated the  scene  in  the  Pathe  Serial 


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Lobby  decorations  and  (right)  window  display  used  by  the  City 


Park  Theatre,  Alexandria,  La.,  to  exploit  “The  Sheik  of  Araby 


“Smilin’  Through”  Adapted 
to  Needs  of  $2,000,000  Drive 

TACOMA,  Wash. — The  title  “ Smilin’ 
Through  ” has  been  used  in  numer- 
ous ways  but  it  remained  for  Man- 
ager C.  C.  Pratt  of  Jensen  and  Von  Her- 
berg’s  Rialto  Theatre,  Tacoma,  Wash., 
to  adapt  it  to  a $2,000,000  hotel  drive. 

They  used  it  on  street  cars,  ballyhoo 
signs  and  in  a huge  banner  stretched  fifty 
feet  across  the  street  directly  in  front  of 
the  theatre. 

Tacoma  civic  pride  was  aroused  over 
the  building  of  a new  hotel.  The  Rialto 
theatre  took  up  the  cry  with  the  com- 
mand: “Come  ‘Smilin’  Through’  for  the 
New  Hotel.” 

.The  campaign  had  the  co-operation  of 
the  Tacoma  Ad  Club  and  furnished  won- 
derful exploitation  for  the  theatre.  The 
usherettes  were  decorated  in  fancy  cos- 
tumes, imitating  court  pages  with  the 
“ Smilin’  Through  ” ribbon  across  their 
blouses. 

Combination  of  Ideas  Used  to 
Exploit  “My  Boy”  in  Savannah 

Savannah,  Ga. — Through  the  efforts  of  Man- 
ager J.  G.  Evins,  of  the  Odeon  Theatre,  a 
newsboys’  parade  was  arranged,  permitting 
[the  lads  to  parade  through  the  streets  with 
drums  and  bugles  exploiting  “ My  Boy.”  Each 
boy  was  placarded  with  a window  card  and  a 
banner  headed  the  procession.  In  connection 
with  this,  Manager  Evins  used  a ballyhoo  of  a 
very  small  boy  dressed  as  Jackie  Coogan. 

In  the  center  of  his  lobby,  Manager  Evins 
featured  a cut-out  from  the  twenty-four  sheets 
while  on  one  side  a one  sheet  was  displayed  in 
a barrel,  and  on  the  other  a tub  carrying  an- 
other cut-out  from  a one  sheet. 


Window'  displays  were  not  overlooked,  one 
being  secured  in  the  most  prominent  shoe  store 
;and  the  other  in  a large  clothing  store. 


I Lobby  display  for  “ The  Jungle  Goddess,” 
used  by  manager  Claude  Lee,  of  the  Pied- 
mont Theatre,  Charlotte,  N.  C. 


Theatre  Ties  Up  with  Hotel  in 
Exploiting  “Arabian  Love” 

Niagara  Balls,  Ontario. — An  arrangement 
between  the  management  of  the  Web  theatre 
and  the  Clifton  Hotel,  resulted  in  combined 
erforts  in  securing  publicity  lor  “ Arabian 
Love,”  and  for  an  evening  at  the  hotel  pre- 
ceding the  opening  of  the  picture,  which  was 
advertised  as  “ An  Arabian  Night.  ’ 

The  plan  included  the  holding  of  a musical 
soiree  and  dance  at  the  Clifton  Hotel  in  the 
ballroom  the  evening  before  the  opening  of 
“ Arabian  Love.”  For  a week  prior  the  hotel 
inserted  ads  in  the  Buffalo  and  Niagara  Falls, 
N.  Y.,  newspapers  and  issued  also  two  thou- 
sand invitations.  A musical  comedy  celebrity, 
who  was  a guest  at  the  hotel,  opened  the 
evening  with  a rendition  of  operatic  selections 
and  afterward  appeared  in  the  musical  pro- 
logue at  the  Web  theatre  arranged  for  pre- 
senting the  picture.  In  the  lobby  of  the  hotel 
was  a huge  frame  in  which  w'ere  pictures  of 
the  soloist,  and  carried  also  wording  that  ad- 
vertised “ Arabian  Love,”  as  well  as  the  fact 
that  the  singer  would  appear  in  a special 
prologue  at  the  Web  theatre.  In  addition, 
the  invitations  and  advertising  carried  this 
announcement. 

The  leading  stores  in  Niagara  Falls  car- 
ried photographs  of  the  singer  and  stills  from 
“ Arabian  Love  ” in  their  windows.  A special 
canvas  of  all  men’s  and  women’s  clubs  both  in 
Niagara  Falls,  Ontario,  and  New  York,  was 
made.  Cut-outs  decorated  the  front  of  the 
theatre,  in  addition  to  frames  with  photo- 
graphs and  lobby  cards  of  the  picture.  Dur- 
ing the  day  these  cut-outs  were  affixed  to  the 
back  and  sides  of  a large  touring  car  which 
was  driven  throughout  the  town  and  Niagara 
Falls,  N.  Y. 

The  “ Arabian  Night,”  was  further  heralded 
by  stories  in  the  papers.  The  ballroom, 
attractively  decorated  with  Oriental  drapings 
and  color  schemes,  was  filled  with  hotel  guests 
and  visitors  from  Buffalo,  Lockport.  and 
Niagara  Falls,  N.  Y. 

Attractive  ads  were  designed  expressly  for 
this  picture.  They  consisted  of  a large  web 
in  the  centre  of  which  were  the  words,  “ Ara- 
bian Love,”  with  suitable  wording  at  the  top 
and  bottom,  followed  by  four  lines  of  verse. 


Go  It  Alone— Do  Your  Own  Thinking 

Invest  3 cents  per  review  and  guarantee 
a saving  of  thousands  in  rentals. 

Learn  how  by  reading 


Costs  3 cents  Per  Review.  CHICAGO,  ILL. 


New  McYickers  Displays  Un- 
named Stars  to  Appear 

Chicago,  111. — Stars,  nameless,  but  not 
unknown,  arrest  the  attention  in  the  24- 
sheet  stand  which  is  being  used  to  bill 
the  opening  of  Jones,  Linick  and  Schaef- 
er's New  McVickers  Theatre. 

In  the  left  corner  of  the  stand  is  a stun- 
ning head  of  Gloria  Swanson  more  than 
six  sheets  in  size.  In  the  top  back- 
ground are  figures  of  Thomas  Meighan 
as  he  appears  in  “ Manslaughter,”  Ro- 
dolph  Valentino  in  “ Blood  and  Sand,” 
Dorothy  Dalton  in  “ The  Siren  Call,” 
Theodore  ‘ Roberts  as  Uncle  Josh  in 
“ The  Old  Homestead,”  Agnes  Ayres  in 
“ Borderland,”  and  Valentino  as  the 
“ Young  Rajah.” 

The  big  catch  line  in  white  letters  is 
“ For  You.”  The  rest  of  the  text  an- 
nounces that  the  new  theatre  will  be  de- 
voted exclusively  to  Paramount  Pictures. 


Advance  Teasers  for  “The  Dic- 
tator” Used  on  Slides  and 
Newspapers 

Houston,  Texas. — Some  days  in  advance, 
teaser  slides  were  run  in  the  local  theatres  and 
newspapers  heralding  the  coming  of  an  attrac- 
tion at  the  Queen  theatre.  It  finally  proved 
to  be  “ The  Dictator.” 

A tie-up  was  arranged  with  several  mer- 
chants securing  space  in  their  windows  for 
art  displays  and  window  cards.  These  read: 
“ We  are  the  Dictators  in  Style  and  Value. 
See  Wallace  Reid,  also  a Dictator,  at  the 
Queen.” 

The  local  hotels  cooperated  by  displaying 
one  sheet  frames  and  allowing  heralds  to  be 
placed  in  the  reading  rooms.  At  the  head 
of  the  main  street  where  every  automobile 
turns  to  come  to  town,  there  were  two  large 
signs  which  carried  the  title  of  the  picture, 
a sales  line  and  the  name  of  the  theatre. 


In  Spartansburg,  S.  C.,  in  the  lobby  of  the 
Rex  Theatre,  this  huge  “slate”  appeared, 
advertising  “School  Days  ” 


1268 


Exhibitor 

Individual  Opinions 


Motion  Picture  New 


Reports  in  Percentage^ 

on  Features  Averaged  by  Use  of  Key  Rating  | 


Number  Enter - Box 
of  tainment  Office 
Reports  Value  Value 

AMERICAN  RELEASING 

Belle  of  Alaska 12  60  54 

Cardigan  19  67  62 

Great  Alone,  The 10  55  55 

My  Old  Kentucky  Home 16  67  64 

Sisters 25  70  62 

ASSOCIATED  EXHIBITORS 

Don't  Doubt  Your  Wife 10  65  62 

Grandma’s  Boy 10  76  79 

Handle  With  Care 10  65  60 

Hills  of  Missing  Men 10  56  51 

Isle  of  Zorda,  The 17  70  70 

Nanook  of  the  North 21  70  70 

Woman  Wake  Up 26  62  56 

Women  Who  Wait 10  64  58 


FAMOUS  PLAYERS 

Across  the  Continent 37 

Bachelor  Daddy,  A 45 

Back  Pay 24 

Beauty’s  Worth 21 

Beyond  the  Rocks ■ 59 

Bobbed  Hair.  19 

Boomerang  Bill 32 

Borderland  . ... H 

Bought  and  Paid  For 30 

Bride's  Play,  The 22 

Cradle,  The 20 

Crimson  Challenge 21 

Dancin’  Fool,  The 12 

Dictator,  The IS 

Fighting  Chance.  The 10 

Find  the  Woman..- 19 

First  Love 

Fool's  Paradise 75 

For  the  Defense 13 

Game  Chicken,  A 19 

Good  Provider,  The 33 

Green  Temptation,  The 37 

Heart  Specialist,  The 12 

Her  Husband’s  Trade  Mark.  . 39 

Her  Own  Money 22 

Homespun  Vamp 10 

Is  Matrimony  a Failure?..-..  31 
Lane  That  Had  No  Turning, 

The  35 

Law  and  the  Woman 31 

Love's  Boomerang 12 

Man  From  Home,  The  15 

Man  Unconquerable,  The 17 

Miss  Lulu  Bett 32 

Moran  of  the  Lady  Letty.  ....  52 

Nancy  from  Nowhere 22 

North  of  the  Rio  Grande 28 

One  Glorious  Day 34 

Ordeal,  The 25 

Our  Leading  Citizen 19 

Over  the  Border.. 17 

Peter  Ibbetson 49 

Red  Peacock,  The H 

Rent  Free 11 

Saturday  Night 01 

Sleep  Walker,  The 13 

Three  Live  Ghosts 42 

Through  a Glass  Window 11 

Tillie  28 

Too  Much  Wife 18 

Travelin’  On 24 

Truthful  Liar,  The H 

Virginia  Courtship,  A H 

Woman  Who  Walked  Alone, 

The  30 

World’s  Champion,  The 37 


69 

69 
62 

70 

71 
39 

70 

73 

71 
68 

67 
66 
70 

68 
64 
62 
63 

74 
59 
66 
74 
67 
62 
70 

67 
70 
69 

66 

72 
52 

69 

70 

68 
72 
59 
67 
63 
62 
69 
57 

71 

55 

67 
76 

72 
71 
66 

68 
66 
61 

56 
63 

68 

67 


72 

70 

65 
70 
72 
43 

66 
68 

69 

57 
60 

63 
59 

70 
56 

55 
61 
72 

51 
61 
75 

65 

64 
70 

66 
70 
68 

62 

67 

52 

64 

68 

65 
70 

63 

64 
62 
61 
72 

51 

66 
50 
69 
64 

59 

63 

58 
66 

60 

64 

52 

56 

69 

68 


FIRST  NATIONAL 

Barnstormer,  The 27  47  46 

Crossroads  of  New  York,  The  16  68  70 

Gas,  Oil  and  Water 16  62  67 

Hurricane’s  Gal 16  70  68 

Invisible  Fear 31  57  58 

Lotus  Eater,  The 53  65  62 

My  Boy 70  76  72 

Penrod  46  73  76 

Polly  of  the  Follies 53  73  69 

Primitive  Lover,  The 19  69  69 

Question  of  Honor 25  67  62 

Rosary,  The 28  66  62 

Seventh  Day,  The 35  65  62 


Ratings  on  Features 
Explained 

Exhibitor  Reports  in  Percentages  is  the 
result  of  giving  figure  ratings  to  word 
box  office  and  entertainment  value  re- 
ports from  exhibitors,  and  by  arithmetic 
reducing  the  total  number  of  reports  to 
percentages. 

The  key  ratings  accepted  for  use  are: 
Poor  Fair  Average  Good  Big 
20%  40%  50%  70%  100% 

To  arrive  at  the  rating  of  a picture,  the 
number  of  reports  at  each  individual  rat- 
ing are  multiplied  by  the  key  rating  per- 
centage, the  whole  is  totaled  and  the 
sum  obtained  divided  by  the  total  num- 
ber of  reports  received. 

The  rating  is  applied  separately  to  the 
box  office  and  entertainment  value  re- 
lated by  each  report. 

No  picture  will  be  included  in  the  list 
which  does  not  receive  at  least  ten  re- 
ports. 


Number 

■ Enter • 

Box 

of 

tainment  Office 

Reports 

Value 

Value 

Smilin’  Thru 

. 91 

76 

66 

Sonny  

71 

75 

Star  Dust 

67 

65 

Trouble 

. . 17 

72 

76 

Wife  Against  Wife 

- - 21 

52 

48 

Woman  He  Married,  The.  . . 

. . 15 

60 

52 

Woman’s  Side,  The 

. . 18 

59 

52 

FILM  BOOKING  OFFICE 

Beyond  the  Rainbow 

. . 27 

69 

66 

Billy  Jim 

. . 11 

65 

65 

Boy  Crazy 

. . 16 

66 

65 

Call  of  Home,  The 

. 15 

72 

62 

Five  Days  to  Live 

. . 12 

70 

67 

Glory  of  Clementina,  The  . 

. . 10 

65 

65 

Queen  of  the  Turf 

. . 14 

61 

54 

Two  Kinds  of  Women 

. . 20 

65 

57 

Vermillion  Pencil,  The 

. . 16 

66 

62 

FOX 

Any  Wife 

. . 28 

58 

54 

Arabian  Love 

. . 33 

55 

59 

Broadway  Peacock 

55 

55 

Chasing  the  Moon 

43 

66 

70 

Fighting  Streak,  The 

. . 13 

66 

70 

Gleam  O’  Dawn 

. . 20 

60 

60 

Iron  to  Gold 

. . 23 

64 

63 

Little  Miss  Smiles 

. 15 

69 

67 

Pardon  My  Nerve . . . . 

. . 20 

70 

65 

Ragged  Heiress,  The 

68 

56 

Shackles  of  Gold 

. . 10 

59 

53 

Sky  High 

. 50 

69 

63 

Smiles  Are  Trumps 

. . 10 

70 

70 

Stage  Romance 

. . 33 

58 

51 

Strange  Idols 

16 

59 

56 

Strength  of  the  Pines 

. 11 

65 

60 

Up  and  Going 

67 

* 63 

Western  Speed 

67 

65 

Winning  With  Wits  ....... 

. 10 

64 

64 

Without  Fear 

12 

60 

55 

GOLDWYN 

Come  on  Over 

69 

68 

Doubling  for  Romeo.  

. . 28 

74 

72 

Glorious  Fool,  The 

. . 24 

67 

66 

Grand  Larceny 

61 

55 

Head  Over  Heels 

58 

56 

His  Back  Against  the  Wall. 

. . 21 

69 

60 

Man  From  Lost  River,  The.  . 

. . 21 

65 

61 

Mr.  Barnes  of  New  York--- 

. 10 

52 

49 

Theodora  

72 

67 

Wall  Flower,  The 

15 

65 

68 

Watch  Your  Step 

. . 25 

69 

59 

When  Romance  Rides 

. . 18 

70 

67 

Yellow  Men  and  Gold.  ...... 

. . 24 

70 

65 

h 


Number 

of 

Reports 

Enter- 

tainment 

Value 

Bo: ) 
Off «. 
Vali 

- 

HODKINSON 

French  Heels 

30 

64 

62 

J 

Other  Women’s  Clothes.  . 

10 

68 

65 

METRO 

Don’t  Write  Letters 

10 

57 

64 

Fascination  

38 

71 

72 

Fourteenth  Lover,  The.. 

20 

68 

62 

Glass  Houses 

25 

72 

70 

Golden  Gift 

13 

66 

60 

Kisses  

11 

58 

61 

Little  Eva  Ascends 

16 

65 

56 

Peacock  Alley 

77 

76 

72 

Right  That  Failed,  The.  . 

15 

68 

67 

They  Like  ’Em  Rough.  . 

10 

60 

57 

Turn  to  the  Right 

59 

74 

67 

SELZNICK 

Channing  of  the  North  West.  . 

10 

60 

55 

Prophet’s  Paradise,  A... 

19 

51 

53 

i- 

Reported  Missing 

48 

70 

65 

Shadows  of  the  Sea 

1G 

60 

58 

Way  of  a Maid,  The.... 

31 

67 

66 

Why  Announce  Your 
riage? 

Mar- 

38 

68 

63 

Wide  Open  Town 

10 

68 

61 

( 7 

STATE  RIGHTS 

Call  From  the  Wild 

17 

67 

70 

t 

Where  Is  My  Wandering  Boy 
Tonight?  

30 

68 

70 

Worldly  Madonna,  A.  . . . 

14 

66 

66 

Your  Best  Friend 

10 

65 

61 

c- 

UNITED  ARTISTS 

Doll’s  House 

18 

62 

59 

Fair  Lady 

15 

67 

59 

Orphans  of  the  Storm... 

50 

74 

73 

UNIVERSAL 

Across  the  Deadline 

24 

68 

68 

: 

Bear  Cat,  The 

17 

64 

60 

tr: 

Black  Bag,  The 

12 

67 

55 

; 

Dangerous  Little  Demon,  The. 

24 

67 

60 

r 

Delicious  Little  Devil,  The... 

12 

67 

65 

Don’t  Get  Personal 

24 

68 

65 

Foolish  Wives 

70 

69 

67 

t 

Golden  Gallows 

14 

67 

61 

T_ 

Guttersnipe,  The 

20 

60 

54 

tr 

Headin’  West 

30 

70 

69 

Man  To  Man 

46 

71 

68 

Man  Under  Cover,  The.. 

14 

68 

68 

Man  Who  Married  His 
Wife,  The 

Own 

16 

70 

68 

Out  of  the  Silent  North. 

10 

64 

66 

If 

Scrapper,  The 

25 

68 

67 

F 

Second  Hand  Rose 

17 

68 

62 

Shattered  Dreams 

22 

66 

67 

| ^ 

Step  On  It 

15 

67 

64 

Tracked  To  Earth 

21 

70 

68 

Trap,  The 

29 

65 

62 

r 

Wild  Honey 

63 

67 

66 

Wise  Kid,  The 

19 

67 

66 

Wonderful  Wife,  The.  . - . 

12 

58 

57 

VITAGRAPH 

Angel  of  Crooked  Street, 

The 

12 

68 

61 

t: 

Island  Wives 

12 

65 

63 

L 

Little  Minister,  The 

52 

74 

70 

Man  From  Downing  Street, 
The  

10 

56 

51 

ts> 

o : 

Prodigal  Judge,  The 

18 

69 

58 

Received  Payment. ...... 

12 

66 

63 

Sheik’s  Wife,  The 

33 

68 

65 

Silent  Vow,  The 

10 

73 

70 

Too  Much  Business 

11 

68 

60 

0- 

* 

t: 

* 

September  Q,  1922 


1269 


MEN  AND  EVENTS  I N THE  FILM  CENTRES 


With  “News”  Correspondents 

TteHTs  OF  THE  EXCHANGES  A N D T H EA  T RES 


KANSAS  CITY 


The  Film  Booking  Offices  of  America 
has  opened  its  headquarters  for  exploita- 
tion in  the  middle  western  division  in 
Kansas  City.  Harold  Horne  of  Omaha, 
a veteran  in  the  exploitation  field,  has 
been  placed  in  charge. 


Films,  valued  at  more  than  $10,000, 
stolen  from  the  Kansas  City  Pathe  branch 
during  the  last  year,  have  resulted  in  two 
arrests,  with  more  expected  to  follow. 
Although  the  office  has  not  been  bur- 
glarized, films,  mostly  old  ones,  constantly 
have  been  disappearing,  much  to  the 
mystification  of  Harry  Graham,  branch 
manager.  Investigation  revealed  that 
Roy  Ballinger,  a motion  picture  theatre 
operator  of  Independence,  Mo.,  a suburb 
of  Kansas  City,  had  been  selling  films  to 
a film  broker.  Upon  arrest  Ballinger 
testified  that  he  had  purchased  the  films 
from  Luther  Lawton,  a negro  janitor  in 
the  Pathe  office.  Lawton,  after  being 
cross  examined  by  the  police,  admitted  he 
had  been  stealing  the  prints  and  selling 
them  for  small  sums,  according  to  the 
police. 


Samuel  Harding,  owner  of  a chain  of 
motion  picture  theatres  in  Kansas  City, 
Omaha  and  Oklahoma  City,  has  gained 
control  of  the  Wichita  theatre,  Wichita, 
Kas.,  by  acquiring  the  majority  of  stock 
and  a sub-lease  on  the  building.  Mr. 
Harding,  who  is  president  of  the  Over- 
land Amusement  Company,  plans  big  im- 
provements on  the  house,  which  he  hopes 
to  make  the  largest  in  Wichita. 


“ See  yourself  in  the  movies.” 

That  line  was  featured  in  all  advertis- 
ing of  the  Pantages  theatre  in  Kansas 
City  last  week.  Motion  pictures  of  the 
audience,  to  be  shown  at  the  theatre  the 
following  week,  were  widely  heralded  and 
succeeded  in  drawing  good  crowds. 


INDIANAPOLIS 

Most  all  of  the  picture  houses  have 
changed  policies.  The  Colonial  was  the 
first  to  change,  opening  with  Wallace 
Reid  in  “ The  Dictator  ” and  doing  a 
wonderful  business. 

The  Circle  is  adding  15  pieces  to  their 
orchestra,  making  a total  of  40.  Several 
of  the  houses  that  cut  down  their  or- 
chestras for  the  summer,'  are  engaging 
more  men  than  they  had  last  season. 


The  Keith  interests  failed  in  their  effort 
to  get  Loew’s  State  theatre  for  vaude- 
ville, it  is  reported.  There  are  reports 
to  the  effect  that  “ Blood  and  Sand  ” will 
open  the  house  September  17th. 


Mique  O’Brien,  dramatic  critic  of  the 
Terre  Haute  Tribune,  who  is  spending 
the  week-end  in  Indianapolis,  says  that 
16,000  coal  miners  work  in  and  around 
Terre  Haute  and  the  city  was  just  be- 
ginning to  feel  the  effects  of  the  strike 
when  it  was  settled.  The  railroad  situa- 
tion is  more  serious  than  the  coal  strike 
ever  was  in  the  coal  mining  section.  All 
the  movie  houses  in  Terre  Haute  kept 
open  all  summer  and  apparently  made 
expenses  at  least. 

OKLAHOMA 

CITY 

The  Oklahoma  Exhibitors  Association 
Will  convene  at  the  Skirven  Plotel,  Okla- 
homa City,  Okla.,  September  7-8  and  a 
large  number  of  exhibitors  and  visitors 
are  expected  to  attend.  Future  legisla- 
tion at  the  hands  of  the  coming  sessions 
| of  the  Oklahoma  Legislature  will  be  dis- 
' cussed. 

The  Palace  theatre  at  Oklahoma  City 
will  reopen  on  August  27th,  with  pictures 
and  musical  comedy  as  the  policy.  The 
Orpheum  theatre  at  Oklahoma  City  is 
scheduled  to  reopen  on  September  16th 
with  high  class  vaudeville  and  pictures 
as  the  attractions. 


The  Stage  and  Screen  Club  of  Houston, 
Texas,  at  its  luncheon  had  Mayor  Hol- 
come,  M.  E.  Foster  and  W.  E.  Woods 
for  one  minute  talks  for  their  part  of 
the  program.  Other  features  of  the  pro- 
gram were  a reel  of  pictures,  orchestral 
music  and  vaudeville  stunts  from  the  Isis 
theatre. 

C.  A.  McFarland,  city  manager  of  the 
Southern  Enterprises,  is  the  president, 
and  the  membership  already  numbers 
several  hundred. 


T.  B.  Triplet  has  purchased  the  Olym- 
pic theatre  at  Lockney,  Texas. 


W.  B.  Wesley  has  accepted  position  as 
film  salesman  for  Goldwyn  with  head- 
quarters at  Houston,  Texas. 


The  Rialto  theatre  at  Wilson,  Okla., 
has  reopened,  after  having  been  dark  for 
the  past  several  weeks.  Sam  Horton,  an 
experienced  theatre  man,  will  manage  the 
house. 


CANADA 


First  National’s  “ Strongheart  ” was 
chosen  by  the  Allen  theatre,  Toronto,  for 
the  feature  attraction  for  the  opening  of 
the  “ fall  season  ’’  at  the  theatre,  starting 
August  28.  This  picture  was  intended 
by  Manager  Ben  Cronk  as  the  special 
feature  to  be  presented  during  the  Can- 
adian National  Exhibition  at  Toronto 
which  opened  August  26. 


Mrs.  Jennie  Rappaport  has  sold  the 
Crescent  Palace  theatre  at  3265  Dundas 
street  West,  Toronto,  to  Bernard  Press 
for  $38,000.  This  theatre,  which  has  long 
been  successfully  operated  in  the  north- 
western section  of  the  city,  is  of  solid 
brick  and  stone  construction  with  a front- 
age of  30  feet  and  a depth  of  137j4  feet. 


Manager  J.  C.  Kennedy  of  Allen’s  Re- 
gent theatre,  Ottawa,  Ontario,  made  a 
ten-strike  by  booking  “ Chain  Lightning  ” 
for  the  week  of  August  28,  this  being 
race  week  for  the  Canadian  Capital  with 
the  bang-tails  performing  at  the  Con- 
naught Park  Jockey  Club,  the  local  track. 
Manager  Kennedy  secured  this  picture 
immediately  after  it  had  been  given  its 
first  Canadian  run  at  the  Allen  theatre, 
Toronto. 


The  Family  theatre,  Ottawa,  is  being 
reopened  on  Labor  Day  under  the  man- 
agement of  Jack  Soanes.  This  has  been 
a moving  picture  house  but  it  will  be 
used  for  the  presentation  of  stock  drama. 
It  is  owned  bv  Harry  Brouse,  also  owner 
of  the  Imperial  theatre,  Ottawa. 


PROVIDENCE, 
R.  I. 


The  Capitol  theatre  is  the  latest  acqui- 
sition to  the  motion  picture  life  of  this 
rity  and  will  open  on  T,abor  Day.  It 
has  been  renovated.  The  bills  to  be 
presented  will  be  changed  every  two  days, 
and  two  features  and  a comedy  will  be 
shown.  The  house  is  unique  in  that  one 
price  will  be  charged,  15  cents  admitting 
to  any  seat  in  the  house  between  10:30 
a.  m.  and  10:30  p.  m.  The  theatre  will 
be  under  the  direction  of  the  Strand  and 
Modern  theatres  management  with  second 
run  features. 


Fay’s  theatre  which  shows  a big  fea- 
ture picture  weekly  in  connection  with 
its  vaudeville  bill,  beginning  August  28 
cut  its  lowest  price  of  17  cents  to  10 
cents  to  any  part  of  the  first  balcony 
up  to  5 o’clock. 


The  Rialto  theatre  has  procured  the 
sole  rights  to  the  six  Fox  features,  which 
are  to  be  shown  at  intervals  during  the 
fall  at  advanced  prices,  the  top  price 
being  55  cents.  The  first  one.  “ Monte 
Cristo,”  is  booked  for  Labor  Day  week. 


BALTIMORE 


The  Strand  theatre",  a 500-seat  down- 
town house,  which  has  been  putting  on 
three  shows  a week  for  several  months, 
will  be  restored  to  the  basis  of  a first- 
run  theatre  early  in  September.  The 
theatre  will  begin  one-week  showings, 
with  admission  prices  at  25  and  33  cents 
compared  to  the  present  17  and  25-cent 
schedule. 


Two  theatres  in  residential  neighbor- 
hoods which  have  been  closed  for  the 
summer  have  reopened — the  New  Gem, 
under  the  direction  of  J.  Rabinowich,  and 
the  Good  Time.  Both  theatres  have  been 
renovated  and  improved  during  the  period 
when  they  were  idle. 


The  possibility  of  this  city  having  an- 
other new  theatre  in  the  next  year  or 
so  is  being  forecast  locally  as  a result 
of  the  association  in  the  management  of 
the  Victoria  with  Fred  C.  Nixon-Nird- 
linger  of  Jules  E.  Mastbaum  and  the 
Stanley  Company  of  America. 


WILMINGTON, 
N.  C. 


The  Royal  theatre  has  cut  its  admis- 
sions from  39  cents  matinees  and  55  cents 
evenings  to  25  cents  matinees  and  40 
cents  evenings,  in  an  effort  to  stimulate 
business.  The  same  class  of  attractions 
are  to  be  shown  as  heretofore. 


Starting  September  4th  the  Victoria 
theatre,  Wilmington,  N.  C.,  will  open 
with  feature  pictures,  using  the  same 
class  of  service  that  has  been  shown  in 
the  Royal  which  will  then  house  the 
tabloid  shows.  Road  attractions  will  also 
be  shown  in  the  Victoria,  the  pictures 
being  between  road-show  dates.  The 
policy  of  the  Grand  theatre  will  vary 
very  little,  a little  better  class  of  attrac- 
tions being  shown  there. 


The  Rialto  theatre  in  Greer,  South 
Carolina,  has  been  sold  by  J.  E.  Barton 
to  C.  H.  Stokes,  a banker  of  that  city. 
C.  E.  Davenport,  its  present  manager, 
will  remain  in  charge. 


SPRINGFIELD, 

ILL. 


Frank  Rinks,  formerly  operator  at  the 
Gaiety,  Princess  and  Vaudette  theatres 
of  this  city,  was  killed  at  Dixon,  111., 
recently.  Rinks  was  employed  as  elec- 
trician by  the  Heth  Carnival  Company. 
He  was  a member  of  the  local  motion 
picture  operators’  union  and  K.  of  P. 


Springfield  musicians  are  working  only 
part  time.  The  old  wage  scale  expired 
on  August  1.  They  worked  until  Au- 
gust 12  pending  a settlement.  Now  they 
work  only  at  night  and  on  Sunday  after- 
noon. It  is  understood  they  accepted 
these  conditions  rather  than  take  a slight 
reduction  in  pay. 


The  Vaudette  is  fast  being  made  over 
into  one  of  the  city’s  finest  playhouses. 
It  is  booked  to  reopen  Sunday,  Septem- 
ber 3. 

The  Majestic  opened  for  its  regular  sea- 
son, Sunday,  August  20.  George  Eck- 
lund,  former  leader  at  the  Gaiety,  is  now 
in  the  Majestic  orchestra. 


WESTERN 
NEW  YORK 


According  to  very  reliable  information, 
Harold  P.  Dygert  is  about  to  acquire 
the  Strand  and  Andrews  theatres  in  Sal- 
amanca, N.  Y.,  and  O.  T.  Schroeppel, 
now  in  Fairport,  is  to  manage  both 


k^us.es-  A.  B.  Depauw  is  now  manager 
° , eT,T??ite  .a.nd  Opera  House  in  New- 
‘l,1K ’ N.  Y.  Mr.  Depauw  will  manage 
the  Capitol  in  the  same  city  when  it 
opens  around  the  first  of  the  year.  The 
Dygert  interests  will  soon  take  over  the 
Park  theatre  m Bath,  N.  Y.  and  W.  L. 
ager  °*  -^ansvi^e  will  be  named  man* 


-uuudio  s lamous  shea’s  Hippodrome 
the  past  week  celebrated  its  eighth  an- 
niversary with  “ Orphans  of  the  Storm  ” 
as  the  feature  film.  The  big  Wurlitzer 
Hope  Jones  unit  organ  will  be  ready 
Octoher  1.  It  will  have  four  keyboards 
and  pedal  boaid,  209  stop-keys  and  70 
pistons.  It  is  32  feet  long.  The  instru- 
ment  is  now  being1  installed. 

Some  class  to  Hornell.  Puts  over  a 
pre-release  showing  of  Harold  Lloyd  in 

qw?”  i M Boy'  TT  Il:  happened  at  the 
Shattuck  Opera  House  where  Charlie 
Smith  holds  forth.  All  box  office  records 
Droken  and  the  town’s  laughing  yet. 


the  Peerless  theatre  in  Hornell.  N.  Y., 
to  James  Cranideas  who  controls  several 
houses  in  Olean. 


, E-  O.  Weinberg,  formerly  manager  of 
the  Buffalo  Strand  and  now  in  charge  of 
the  Mark-Strand  in  Syracuse,  will  be 
™anagcr  of  the  Troy  Strand  when  that 
2,400-seat  film  palace  opens  about  Jan- 
uary 1. 


T *1'$  Kothb’ite,  David  Cohen  and  Fred 
J.  Gillen  are  the  directors  of  the  newly 
organized  Endicott  Theatre  Corporation, 
which  has  been  capitalized  at  $80,000. 
The  company  intends  to  build  a new 
house  in  Endicott. 


A1  Beckerich,  manager  of  Buffalo’s 
Loew  s State,  has  been  named  on  the 
committee  to  pick  the  winners  of  the  En- 
quirer’s Beauty  Contest.  A1  has  not  been 
feeling  well  of  late,  but  this  job  ought 
to  make  him  perk  up  a bit. 


The  Elmwood  and  Shea’s  North  Park 
m Buffalo  were  both  entered  one  evening 
last  week  by  safe  blowers  who  cracked 
the  strong  boxes  in  both  theatres  and 
got  away  with  large  sums.  In  the  Elm- 
wood, however,  they  missed  about  $500 
m one  compartment  which  they  were  un- 
able to  open. 


The  old  Buffalo  Empire  managed  for 
a long  time  by  Sam  Carver,  who  recently 
resigned  to  accept  the  post  of  exploita- 
tion manager  at  the  Detroit  Universal 
office,  is  now  the  home  of  burlesque  once 
more  and  the  name  has  been  changed  to 
the  Garden. 


ST.  LOUIS 


Harry  Earl,  for  many  years  connected 
with  the  local  staffs  of  prominent  metro- 
politan newspapers  throughout  the  coun- 
try, is  the  new  manager  of  the  Rialto 
theatre.  It  opened  for  the  season  on 
Sunday,  August  27  with  Orpheum  Junior 
vaudeville  and  motion  pictures.  The  pro- 
gram changes  twice  weekly. 


Charles  Vollmer,  manager  of  the  Del- 
monte  theatre,  plans  to  have  some  movie 
star  appear  in  person  with  each  feature 
picture  booked  at  his  theatre  this  season. 
In  conjunction  with  “ Slim  Shoulders,” 
Irene  Castle’s  Fashion  Promspade  is  be- 
ing given.  The  Delmonte  opened  on 
September  1. 


Miss  Ruth  Lamar,  27  years  old,  1516 
Grand  boulevard,  St.  Louis,  an  actress, 
while  playing  at  the  Elite  Airdome  Sun- 
day, August  20,  was  struck  on  the  head 
by  a brick  thrown  into  the  theatre  by 
one  of  a gang  of  boys.  A few  minutes 
previously  the  manager  ordered  the  lads 
from  in  front  of  the  airdome.  Miss  Lamar 
was  treated  at  the  City  Hospital.  Her 
condition  is  not  serious. 


1270 


Motion  Picture  News 


0 FFE RINGS 


SALES 


PUR  CHASES 


In  the  Independent  Field 


New  Sales  for  “Your 
Best  Friend” 


Negotiations  for  the 

purchase  of  the  Warner 
Brothers  picture,  “ Your 
Best  Friend,”  a Harry  Rapf 
production  starring  Vera 
Gordon,  were  consummated 
with  A.  H.  Blank  Enterprises, 
Des  Moines,  and  Balaban  & 
Katz,  of  Associated  Second 
National  Pictures,  Chicago, 
according  to  Harry  M.  War- 
ner. 

Blank  has  secured  the 
rights  to  Iowa  and  Nebraska, 
and  Balaban  & Katz  have 
purchased  the  territory  of 
Northern  Illinois.  Both  these 
organizations  have  also 
signed  for  the  entire  series  of 
seven  forthcoming  Warner 
pictures,  three  of  which  are 
being  produced  by  Harry 
Rapf  at  the  west  coast  stu- 
dios. 


Foreign  Buyers  Seek 
Picture  Rights 


The  Edward  L.  Klein  Company, 
exporters  and  importers  of  Motion 
Pictures,  New  York,  has  received 
an  unusual  number  of  enquiries 
from  Foreign  Buyers  for  the  rights 
to  “ Is  a Mother  to  Blame,”  for 
which  the  Klein  Organization  con- 
trols the  International  distribution 
rights. 

A number  of  deals  are  now  being 
negotiated  by  foreign  buyers  for 
this  attraction  and  from  present  in- 
dications the  foreign  territories  will 
quickly  be  disposed  of. 


“Orphan  Sally”  For 
Sept.  Release 

It  was  learned  at  the  office  of  the 
Lee-Bradford  Corporation  that 
their  September  release  will  be  em 
titled  “ Orphan  Sally.”  It  was  pro- 
duced by  the  New  Superior  Produc- 
tions, and  features  Flora  Finch, 
Sydney  Mason  and  Margaret 
Beecher.  It  was  made  from  the 
original  story  by  Maibelle  Heikes 
Justice. 


PERCY 


and 


IN  THE  NEW 
1922-23 


HALLROO 
A BOYS 


COMEDIES 


.Conducted  by  CHESTER  J.  SMITH ; 


Equity  Sells  Canadian  Rights 

“What’s  Wrong  With  The  Women”  Goes 
Through  Famous  Players  Film  Service 


“W 


HAT’S  WRONG  WITH 


Carson  Goodman’s  production  for 
release  on  the  independent  market 
through  Equity  Pictures  Corpora- 
tion, will  be  issued  to  Canadian 
exhibitors  through  the  Famous 
Players  Film  Service,  Ltd.,  of  Tor- 
onto, Canada.  This  sale  was  con- 
summated recently  between  Abbe 
Cohn,  of  the  Canadian  exchange 
and  Louis  Baum,  vice-president  of 
Equity,  who  is  now  on  a tour  of 
exchanges  in  the  interest  of  the 
Goodman  picture. 

The  opinion  of  Mr.  Cohn  on  this 
unusual  production  coincided  with 
those  of  Mr.  Sam  Zierler  of  New 
York,  Sam  Grand,  of  Boston;  Joe 
Friedman  of  Chicago,  and  lien 
Amsterdam  of  Philadelphia,  four 
leading  independent  exchangmen 
who  have  already  purchased  the 


picture  for  their  respective  terri- 
tories. 

“ It  is  seldom,”  stated  Mr.  Cohn, 
“ That  I have  agreed  so  perfectly 
with  the  trade  paper  critics  in  their 
opinion  of  a picture.  The  reviews 
I had  read  on  this  picture  naturally 
led  me  to  expect  one  of  the  big- 
gest independent  productions  of 
many  years  and  I entered  the  pro- 
jection room  thoroughly  convinced 
that  the  production  would  have  to 
be  100  per  cent,  from  every  stand- 
point in  order  to  enthuse  me.  I 
found  it  just  that.  Seldom  have  I 
seen  a picture  that  shows  such  a 
keen  knowledge  of  box  office 
values  on  the  part  of  its  producer. 
There  is  an  appeal  here  for  every 
class  of  people,  and  people  of 
every  age.  It  is  a story  which 
leaves  a profound  impression  upon 
the  mind,  yet  first  and  foremost  it 
is  entertainment,  not  preachment.” 


Warner  Series  Rights  Are  Sold 

Washington  Exchange  Will  Start  Re- 
leasing First  of  Pictures  At  Once 


L-I  ARRY  THOMAS  of  the 
*■  Thomas  Film  Company,  Wash- 
ington, D.  C.,  has  purchased  from 
East  Coast  Productions,  Inc.,  the 
rights  of  the  J.  B.  Warner  series 
for  Delaware,  Maryland,  the  Dis- 
trict of  Columbia  and  Virginia. 

Thomas  will  start  releasing  the 
subjects  in  his  territory  imme- 
diately, starting  with  the  first  War- 
ner special,  “ Big  Stakes.” 

Clifford  S.  Elfelt,  who  is  direct- 
ing Warner,  recently  arrived  in  Los 
Angeles  aftter  a trip  East  to  confer 
with  Franklyn  E.  Backer,  president 
of  East  Coast  Productions,  and 
wired  Mr.  Backer  last  Saturday, 
that  production  had  been  finished  on 
“ Flaming  Hearts  ” and  started  on 


the  next  special,  “ Crimson  Gold.” 
All  of  the  Warner  series  are  being 
made  from  well  known  magazine 
stories.  In  each  of  them  the  star 
is  seen  opposite  a well  known  lead- 
ing woman. 

Backer  has  been  in  conference 
most  of  the  past  week  with  various 
independent  producers.  The  suc- 
cess of  this  firm  in  covering  the 
State  Right  field  and  the  fact  that 
considerable  activity  is  expected  in 
this  field  commencing  next  month 
have  caused  several  producers  in 
this  division  of  the  industry  to  ap- 
proach Mr.  Backer  and  try  to  ef- 
fect arrangements  for  East  Coast 
to  market  their  products. 


Nigh  Is  Cutting  “Notoriety” 

Special  Staff  Engaged  to  Eliminate 
Thousands  of  Feet  from  Picture 


A special  staff  of  six  has  been 
engaged  by  Lawrence  Weber 
and  Bobby  North  to  assist  Will 
Nigh  and  Ben  Behrens,  the  direc- 
tor’s associate,  in  cutting  the  100000 
feet  of  film  shot  on  the  director’s 
latest  picture  “ Notoriety.” 

The  job  of  eliminating  footage 
from  the  thousand  reels  down  to 
the  finished  length  of  the  feature, 
which  will  probably  be  seven,  is  one 
of  the  tasks  that  confronts  Will 
Nigh  every  time  he  finishes  a new 
film.  Nigh  followed  the  same 
policy  of  over-shooting  on  all  of 
his  previous  pictures,  like  “ Why 
Girls  Leave  Home”  and  “ School- 


Specialists  to  Handle 
“Sure  Fire  Flint” 


THE  manner  in  which 
C.  C.  Burr  intends  ex- 
ploiting Johnny  Hines’ 
latest,  “ Sure-Fire  Flint,”  was 
disclosed  this  week  when  it 
was  announced  in  the  Affil- 
iated offices  that  all  ex- 
changes that  had  contracted 
to  distribute  ‘‘Sure-Fire 
Fint  ” had  arranged  to  en 
gage  special  exploitation  men 
to  devote  their  entire  time 
towards  the  intensive  adver- 
tising and  ballyhooing  of  this 
latest  Burr  feature 
This  arrangement  to  devote 
their  time  exclusively  towards 
the  selling  of  the  picture  to 
the  public. 

The  aids,  Minch  walking 
dolls  which  bear  the  im- 
ing  dolls  which  bear  the  im- 
print, “ Ima  Walker  Says 
Take  a Hint  and  See  Johnny 
Hines  in  ‘Sure-Fire  Flint’”; 
feather  jacks  which  explode 
when  hurled  to  the  ground; 
specially  prepared  matches 
and  match-boxes  also  bearing 
suitable  imprint  apropos  of 
“ Sure-Fire  Flint.” 


Figure  It  Out 


If  Will  Nigh  and 
One  Star  could 
make  a box-office 
gold-mine  like 
“Schooldays” 


What  can  Will 
Nigh  and  Ten 
Stars 


m a 


k e ? 


Answer 


days.” 

The  variety  of  scene  and  the 
great  number  of  dramatic  punches 
is  proving  quite  a problem  to  the 
independent  director,  in  his  effort 
to  cut  the  length  down  to  exhibition 
size.  But  Nigh  is  a firm  believer 
in  the  principle  that  it  is  better  to 
have  too  much  footage  than  too 
little. 

Stills  on  “Notoriety”  are  ar- 
riving in  large  number  daily.  To 
date  over  three  hundred  different 
scene  stills  are  at  hand  and  more 
are  on  their  way.  This  will  as- 
sure a wide  choice  for  lobby  and 
publicity  purposes. 


NOTORIETY 


COUNT  THE  STARS! 
Maurioe  Powers  Rod  La  Rocque 
Mary  Alden  Geo.  Hackatborne 

Mona  Lisa  J.  Barney  Sherry 

Ida  Waterman  Richard  Travers 
Anders  Randolf  Wm.  H.  Tooker 


Ready  for  Independent 
Release  in  September 

by 

L LAWRENCE  WEBER  and 
BOBBY  NORTH 
1600  Broadway  New  York  City 


1 


September  p,  1922 


1271 


Becker  Will  Direct 
Trimble  Series 

Frederick  g.  beck- 

ER,  who  has  just  com- 
pleted editing  of  the 
first  of  the  series  of  “spe- 
cials ” featuring  Arthur  Trim- 
ble, the  boy  starlet,  celebrated 
the  event  by  signing  a con- 
tract to  direct  the  entire 
series,  which  will  consist  of 
twelve  two-reel  comedy- 
dramas,  with  just  a touch  of 
child  lore. 

The  Trimble  concern  also 
announces  that  rtobert  Lee, 
who  wrote  the  original  story 
and  continuity  for  the  first 
release,  has  also  signed  an 
agreement  to  furnish  stories 
for  the  whole  series.  The  pro- 
duction staff  will  remain  un- 
changed. 


Warners  Have  Great 
Producing  Plans 

One  of  the  largest  and  most  am- 
bitious producing  plans  attempted 
by  an  independent  organization  for 
the  season  of  1923  was  made  known 
by  Harry  M.  Warner,  of  Warner 
Brothers.  The  Warner  organiza- 
tion at  this  early  date  has  planned 
to  produce  eighteen  pictures  for 
next  year,  and  it  is  declared  that 
when  the  titles  of  the  eighteen 
stories  are  made  known  they  will 
startle  the  industry. 

To  formulate  the  plans  for  1923, 
Abe  Warner  left  last  week  for  the 
Warner  coast  studios  to  confer  with 
his  brothers,  Sam  and  Jack,  both 
of  whom  are  at  present  producing 
several  well  known  novels. 


Burr  Picture  Ready 
Within  Week 

With  the  continuity  of  “Sure- 
Fire  Flint”  almost  completed  it  is 
possible  that  prints  on  this  latest 
Johnny  Hines  feature,  produced  by 
C.  C.  Burr  will  be  in  the  hands  of 
many  exchanges  before  another 
week  has  passed. 

The  task  of  cutting  some  forty- 
thousand  feet  of  negative  on  this 
production  to  five  reels  was  en- 
trusted to  Director  Dell  Hender- 
son, Johnny  Hines,  Dick  Thorpe, 
production  manager,  and  C.  C. 
Burr  with  the  result  that  the  con- 
tinuity to  date  is  claimed  to  be  the 
best  ever  turned  out  on  any  of  the 
Hines  pictures. 


PERCY 

and 

FERME 

IM  THE  MEW 
1922-25 

HALLROOI 
BOYS  | 
COMEDIES 


“Arrow  Month”  Plans  All  Set 

Dr.  Shallenberger  Expects  Sales  Drive 
Well  Under  Way  Within  Few  Days 


THE  plans  for  “ Arrow  Month  ” 
September — have  now  been  per- 
fected and  Dr.  W.  E.  Shallenberger, 
president  of  the  organization,  and 
his  associates,  expect  to  have  the 
sales  drive  well  under  way  within 
the  next  few  days. 

The  first  big  event  of  “ Arrow 
Month  ” will  be  the  world’s  premier 
presentation,  “ Night  Life  in  Holly- 
wood,” at  Woods  Theatre,  Atlantic 
City,  which  will  be  backed  up  by  as 
extensive  an  advertising  and  ex- 
ploitation campaign  as  has  ever 
been  placed  behind  a feature.  Ar- 
row’s Department  of  Advertising 
and  exploitation  will  assist  Mr. 
Dave  Starkman,  Manager  of  Woods 
Theatre. 

Following  the  engagement  of 
“ Night  Life  in  Hollywood  ” at 
Woods  Theatre  it  will  play  an 
equally  important  engagement  at  H. 
C.  Horater’s  Alhambra  Theatre  in 
Toledo,  where  once  again  the  house 
management  will  be  assisted  by  Ar- 
row’s staff  of  exploiteers. 


September  will  also  see  the  be- 
ginning of  the  campaign  on  the 
William  Fairbanks  series,  recently 
acquired  by  Arrow  Film  Corpora- 
tion. - The  first  of  this  series, 
“ Peaceful  Peters,”  has  been  com- 
pleted by  Ben  Wilson  in  his  Holly- 
wood studios,  and  a print  is  now  on 
the  way  East. 

Camera  work  has  been  begun  on 
the  second  picture,  “ The  Sheriff  of 
Sun  Dog,”  under  the  direction  of 
Lewis  King. 

A trade  paper  campaign  has  been 
mapped  out  for  the  William  Fair- 
banks series  which  is  said  to  be 
possessed  of  strong  appeal  and 
which  should  undoubtedly  create  a 
great  deal  of  interest  in  the  pro- 
duction. Arrow  has  also  prepared, 
in  conjunction  with  this  campaign, 
a brochure  of  exceptional  merit, 
and  neither  time  nor  expense  were 
spared  to  make  it  beautiful  in  every 
sense  of  the  word. 


Urban  Classics  Being  Finished 

Fitzpatrick  Concluding  One-Reel 
Series  on  “Great  British  Authors” 


Anew  series  of  Urban  Popular 
Classics  are  receiving  finish- 
ing touches  at  Urban  Institute  at 
Irvington,  N.  Y.  where  James  A. 
Fitzpatrick  is  putting  into  shape 
his  twelve  one-reel  subjects  on 
“ Great  British  Authors.” 

This  is  a companion  series  to  the 
“ Great  American  Authors.”  Fitz- 
patrick has  just  returned  from 

England  where  he  went  early  in  the 

year  to  procure  the  material  for 
the  series. 

The  first  reel  in  the  series  will 
be  entitled  “ The'  Brownings.”  Be- 
sides its  biographical  contents  it 
will  contain  dramatizations  of 
“ Pippa  Passes  ” by  Robert  Brown- 
ing and  of  “ The  Romance  of  a 
Swan’s  Nest”  by  Elizabeth  Bar- 

rett Browning. 

Alfred,  Lord  Tennyson,  is  the 
subject  matter  of  the  second  reel 
in  the  series.  Two  of  his  poems 


figure  in  the  dramatic  portions ; 
“Home  They  Brought  Her  War- 
rior Dead  ” and  “ Crossing  the 
Bar.” 

Robert  Burns,  to  whom  the  third 
reel  is  devoted,  will  be  dramatized 
through  his  “ Auld  Lang  Syne  ” 
and  “ Cornin’  Through  the  Rye.” 

“The  Lady  of  the  Lake”  from 
Sir  Walter  Scott  furnishes  the 
dramatic  moments  of  the  fourth 
reel,  one  which  is  especially  rich 
in  biography. 

Out  of  the  wealth  of  material  on 
Robert  Louis  Stevenson,  the  direc- 
tor chose  his  poem  “The  Vagabond  ’ 
as  the  best  illustration  of  his  sub- 
ject’s personality;  also  having  in 
mind  the  limitations  of  the  single 
reel  within  which  length  he  is 
confining  each  subject. 

The  sixth  reel,  devoted  to 
Shakespeare,  is  almost  entirely 
autobiographical. 


Foreign  Sales  Are  Numerous 

Lee-Bradford  New  Department  Re- 
ports Disposition  of  Feature  Pictures 


ARTHUR  A.  LEE,  President  of 
the  Lee-Bradford  Corporation, 
announces  that  the_  company  has 
recently  opened  a foreign  depart- 
ment in  charge  of  Frank  Whittle. 
Although  this  department  is  com- 
paratively new,  they  have  been  suc- 
cessful in  making  the  following- 
sales  : 

“Determination”  has  been  pur- 
chased by  the  Belgo  International 
Film  of  Brussels  for  Belgium. 
This  picture  was  also  sold  to  the 
Argentine  American  Film  Corpora- 
tion of  New  York  for  Argentine, 
Uraguay,  Paraguay,  Feru,  Chile, 
Brazil  and  Bolivia.  The  Isidro 
Sanchez  Film  Company  of  San  Juan 


purchased  same  for  Porto  Rico. 

“ The  Unconquered  Woman  ” has 
been  sold  to  the  Stoll  Film  Company 
of  London  for  the  United  Kingdom, 
also  to  the  Arrow  Film  Corporation 
of  New  York  for  Argentine  and 
Cuba;  to  the  Belto  International 
Film,  Brussels  for  Belgium  ; to  the 
International  Film  Agency  of  San 
Juan  for  Porto  Rico  and  to  the 
Cine  Bucareli  for  Mexico. 

“ Flesh  and  Spirit  ” has  been  pur- 
chased by  the  Sociedad  General 
Cinematografica  of  New  York  for 
Argentine;  also  to  the  Isidro  San- 
chez Film  Company  of  San  Juan 
for  Porto  Rico  and  the  Cine  Bu- 
careli for  Mexico. 


“The  Curse  of  Drink” 
Territory  Sold 

Distribution  of 

“ The  Curse  of  Drink,” 
a five-star  romantic 
melodrama  adapted  from 
Chas.  E.  Blaney’s  famous 
stage  play,  is  being  rapidly 
disposed  of  by  L.  Lawrence 
Weber  and  Bobby  North. 
This  week  another  important 
block  of  territory  was  sold — 
the  Philadelphia  district.  The 
buyer  was  Ben  Amsterdam. 
The  section  involved  in  the 
deal  was  Eastern  Pennsylva- 
nia and  Northern  New  Jersey. 

The  picture  cast  includes 
Harry  T.  Morey,  Edmund 
Breese,  Marguerite  Clayton, 
George  Fawcett  and  Miriam 
Batista. 


“The  Innocent  Cheat” 
Well  Received 

“ The  Innocent  Cheat,”  a Ben 
Wilson  production  released  by  Ar- 
row Film  Corporation  and  starring 
Roy  Stewart  and  Kathleen  Kirk- 
ham,  has  been  creating  a vast 
amount  of  comment  wherever 
shown,  according  to  the  Arrow  of- 
fices. This  is  the  production  which 
was  so  extensively  exploited  when 
it  played  B.  S.  Moss’  Broadway 
Theatre. 

The  most  recent  triumph  of  “ The 
Innocent  Cheat  ” is  indicated  in  the 
following  telegram  from  Harry  T. 
Diggs,  publicity  director  of  the 
State  Theatre,  Jersey  City,  just  re- 
ceived by  C.  R.  Seelye  of  Arrow 
Exchanges,  New  York  City: 

“ The  ‘ Innocent  Cheat ’ exceeded 
all  box  office  expectations.  Opened 
to  biggest  matinee  of  the  summer 
at  our  new  million  dollar  State  The- 
atre. Standing  them  tonight.” 


Foreign  Trade  Reported 
Picking  Up 

Louis  Auerbach,  of  the  Export  & 
Import  Film  Company,  reports  that 
the  usual  summer  lull  in  foreign 
business  has  been  of  short  duration 
this  season.  Business  is  already  be- 
ginning to  pick  up  and  a good  fall 
season  is  expected. 


AMD  ORANGE 
H.O//OM 


A TOUCHY 
COMEDY 

MASTODON  FILMS.  Inc. 

C.  C.  BURR,  Pres. 

133-135-137  W.  44th  St. 
New  York  City,  N.Y. 


I 


1272 


Motion  Picture  News 


Chicago  Premiere  For 
C.  B.  C.  Picture 

THE  premiere  of  “ More 
To  Be  Pitied  ” will 
take  place  at  the  Ran- 
dolph Theatre,  Chicago. 

This  C.  B.  C.  feature  has 
been  booked  into  the  Ran- 
dolph for  a run,  starting  Sun- 
day. September  3d.  It  is  the 
first  time  in  its  film  history 
that  this  theatre  has  booked 
an  Independent  feature. 

The  management  declared, 
after  seeing  the  film  version, 
that  it  had  been  given  excel- 
lent picturization,  end  that  the 
cast  was  a strong  one,  includ- 
ing as  it  does  Alice  Lake, 
Rosemary  Theby  J.  Frank 
Glendon,  Phila  McCollough, 
Gordon  Griffith  and  Josephine 
Adair. 


“Why  Do  Men  Marry” 
Screened  for  Staff 

The  first  special  production  of 
Unity  Pictures,  Inc.,  “ Why  Do 
Men  Marry?”  was  screened  for  the 
staff  at  the  Unity  offices,  New  York 
City',  during  the  week,  the  final  cut- 
ting, titling  and  editing  having  been 
completed  last  week. 

The  work  of  Edy  Darclae,  who 
heads  the  all-star  cast  in  this  pic- 
ture, was  regarded  as  exceptional, 
not  only  by  the  members  of  the 
Unity'  organization  but  by  all  who 
witnessed  the  screening,  and  sev- 
eral of  these  were  men  prominent  in 
the  independent  film  field. 


Canada  Rights  Sold  on 
Hallroom  Comedies 

Canadian  rights  were  sold  this 
week  on  the  new  series  of  Hallroom 
Boys  Comedies. 

The  C.  B.  C.  Film  Sales  Corpor- 
ation, which  is  distributing  this 
series  of  two-reelers,  signed  con- 
tracts with  Regal  Films  of  Toronto, 
whereby  that  company  takes  over 
the  releasing  rights  to  the  1922-23 
series  throughout  Canada. 


Local  Concern  Receives 
Foreign  Pictures 


Export  & Import  Film  Company', 
which  has  connections  in  all  the 
European  capitals,  has  received 
from  abroad  several  features  which 
.net  with  considerable  success  across 
the  water,  according  to  word  from 
that  office.  These  will  probably  be 
whipped  into  shape  for  American 
distribution. 


IN  THE  NEW 
1922-23 


HALLROOM 

BOYS 

COMiftlES 


Warners  in  Hays  Organization 

Elected  To  Membership  In  Pro- 
ducers and  Distributors  Association 


WARNER  BROTHERS  were 
elected  last  week  to  member- 
ship in  the  Motion  Picture  Pro- 
ducers and  Distributors  Association 
headed  by  Will  H.  Hays,  according 
to  Harry'  M.  Warner. 

In  explaining  his  reasons  for 
joining  the  Hays  organization,  Mr. 
Warner  declared  that  he  is  firmly' 
convinced  that  Mr.  Hays  can  re- 
store the  public  confidence  in  not 
only  the  motion  picture,  but  also  in 
the  producers  and  distributors  of 
pictures. 

“ Early  in  the  history  of  the  in- 
dustry,” said  Mr.  Warner,  “ the  mo- 
tion picture  public  idolized  both  the 
screen  entertainment  offered  them 
and  the  people  who  made  that  en- 
tertainment possible.  For  a number 
of  years  this  continued,  but  gradu- 
ally we  noticed  dissatisfaction  was 


getting  rife  among  the  picture  fans. 

“ We  believe  that  Mr.  Hays  is 
performing  a wonderful  service  to 
the  industry.  We  believe  that  he  is 
wielding  a tremendous  weapon  in 
developing  the  educational  as  well 
as  the  entertainment  value  and  gen- 
eral usefulness  of  the  motion  pic- 
ture in  the  eyes  of  the  public.  We 
believe  that  he  will  safeguard  the 
interests  of  all  those  concerned  in 
any'  way  with  the  industry'. 

“ And  in  advocating  the  diffusion 
of  accurate  and  reliable  information 
about  the  motion  pictures,  in  mak- 
ing known  the  great  scope  of  this 
wonderful  medium  for  the  trans- 
mission of  clean,  wholesome  and  in- 
structive ideas,  he  is  performing  a 
great  service  to  the  industry  and  to 
the  American  public.  And  that  is 
why  we  joined  Mr.  Hays.” 


“Secrets  of  Pans”  Due  Soon 

Picture  Made  from  Eugene  Sue’s 
Famous  Novel  Is  Nearing  Completion 

WITHIN  the  next  two  weeks  literature  will  find  that  the  screen 
the  feature  picture  “ The  story'  follows  the  book  leaving  out 
Secrets  of  Paris,”  based  upon  the  none  of  the  interesting  incidents 


romantic  story  of  Eugene  Sue’s 
famous  novel  “ The  Mysteries  of 
Paris,”  starring  Lew  Cody  and  in- 
cluding such  well  known  screen 
favorites  as  Montagu  Love,  Gladys 
Hulette,  Rose  Coghlin,  William 
Collier,  Jr.,  Effie  Shannon.  Harry- 
Southern,  Walter  James  and 
Dolores  Cassinelli  will  be  com- 
pleted. 

While  both  Mr.  Bennett  and  Mr. 
Burr  are  anxious  to  complete  this 
feature  with  all  possible  speed  in 
order  to  get  it  on  the  Independent 
market,  ample  time  is  being  de- 
voted to  all  the  scenes.  Mr.  Ben- 
nett claims  that  “ The  Secrets  of 
Paris  ” will  be  the  finest  acted 
picture  he  has  ever  produced. 

This  famous  story  by  Eugene 
Sue  is  said  to  offer  every  oppor- 
tunity' for  the  producer.  It  is  filled 
with  many  thrilling  scenes  and 
novel  characters.  Lovers  of  French 


for  which  Sue  became  famous.  Mr. 
Bennett  and  Miss  Farnum  spent 
a year  or  more  in  making  this 
screen  version,  and  both  feel  they 
have  completed  their  task  in  a 
most  satisfactory'  manner. 

The  street  scenes  showing  those 
haunts  of  the  underground  deni- 
zens of  Old  Paris  are  said  to  be 
most  realistic.  Having  lived  in  the 
French  capital  a long  time,  Mr. 
Bennett  not  only  secured  pictures 
and  photographs  of  those  places, 
but  he  also  secured  several  old 
prints  of  places  that  have  long 
been  torn  down.  It  took  weeks 
to  build  these  scenes,  and  it  is 
claimed  any  one  who  is  familiar 
with  Paris  will  immediately  recog- 
nize them. 


A record  breaker!  That  is  ichat  they  say  about  Col. 
Wm.  N.  Selig's  serial 


“The 


JUNGLE  GODDESS 


the  most  sensational  wild-animal-stunt  chapter-drama  ever  produced! 
Ask  these  men  about  it: 

SAM  GRAND 
Fed.  Film.  Exch.,  Boston 
BOBBY  NORTH 
Apollo  Exch.,  New  York  City 
TOM  BRANNON 
Eltahran  Film  Co.,  Atlanta 

For  open  territory  wire: 

EXPORT  & IMPORT  FILM  CO.,  INC. 


BOB  LYNCH 

Metro  Film  Excli.,  Phila. 

SOL  LESSER 

All  Star  Feat.  Dis.,  Calif. 

GRAND-NORTH  EXCH. 

Buffalo,  New  York 


729  7th  Ave.,  New  York  City 


Cable  Address:  KXIMFILM,  N.  Y. 


15  Melodramatic  Episodes  ! 


Star  Purchases  Rights 
To  Own  Picture 

C~\  NE  of  the  most  un- 
j usual  bits  of  news 
sent  out  by  state  rights 
distributors  for  a long  time  is 
an  item  broadcasted  by  the 
Pacific  Film  Co.,  Inc.,  of  Cul- 
ver City,  Cal.,  of  which  John 
J.  Hayes  is  president. 

According  to  Mr.  Hayes, 
Reed  Chapman,  who,  with 
Lillian  Hall,  is  featured  in 
“ The  Forest  King,”  one  of 
Pacific’s  outdoor  features,  has 
purchased  the  rights  to 
Northern  California  and  Ne- 
vada of  “The  Forest  King” 
and  is  touring  with  the  print, 
making  personal  appearances 
in  all  towns  in  which  this  sort 
of  exploitation  is  practicable. 


Predicts  Scarcity  of 
Good  Serials 

Louis  Auerbach,  vice-president  of 
the  Export  & Import  Film  Co.,  Inc., 
in  commenting  on  business  pros- 
pects, predicts  that  there  will  be  a 
scarcity  of  good  serials  this  fall. 

" The  lengthy  depression,”  says 
Mr.  Auerbach,  “scared  producers 
for  a long  time,  wfith  the  result  that 
until  recently  it  looked  as  if  there 
would  be  hardly  any'  new  indepen- 
dent product  this  fall.  Signs  of  busi- 
ness revival  brought  the  motion 
picture  men  into  activity  again,  with 
the  result  that  the  independent  mar- 
ket is  at  the  present  time  better 
equipped  for  record  business  than 
ever  before. 

“‘The  Jungle  Goddess’  is  the 
only  new  serial  offered  to  indef 
pendents  this  year.  In  the  few  ter- 
ritories where  it  has  been  released 
it  is  doing  remarkable  business.” 


Federated  Radio,  New 
Comedy  Series 

The  Federated  Film  Exchanges 
of  America,  Inc.,  announce  another 
two-reel  comedy  release  that  is  to 
be  known  as  the  “Federated  Radio 
Comedies,”  which  are  being  pro- 
duced by  Ben  Wilson  at  his  Coast 
Studios.  Wilson  is  now-  busy  pre- 
paring for  his  second  subject,  en- 
titled “ Money  Or  My  Life.” 

The  Federated  Monty  Banks 
Comedies,  as  the  Brand  name  im- 
plies, Monty  Banks. 

The  Federated  Jo-Rok  Comedies 
—are  being  directed  and  the  cast  is 
led  by  Joe  Rock.  The  first  release 
will  be  called  “Ali  Baba,”  and  the 
second,  “ Aladdin.” 


FEDERATED  FILM  EXCHANGES 

BROADCASTING 


TUNE  IN  (FFE) 


Kids,  Animals,  Laughs! 

Hal  Roach 

prese?its 


“Our  Gang”  Comedies 

Two  Reels 


new  as  tomorrow;  as 
brilliant  as  sunlight! 
jHal  Roach  has  given 
Old  Man  Gloom  a death- 
blow with  this  cast  of  ir- 
resistible kids,  assisted  by 
the  funniest  trained  do- 
mestic animals  you  ever 
saw. 


There  is  nothing  like 
them. 

Put  them  on  your  screen 
so  every  man,  woman  and 
child  in  your  community 
can  have  the  luxury  of 
a solid  half  hour  of 
laughter. 

One  every  four  weeks. 


More  Laughs,  Longer  L 


Ml  LLIONS  are  laughing  at 
the  funny  little  fellow 
with  the  big  mustache  in 
Hal  Roach  one  reel  comedies, 
produced  during  the  last  two 
years. 


Fens  of  millions  will  thank 
Hal  Roach,  as  they  hold  their 
sides,  for  the  new  two  reel 


“Snub”  Pollard  comedies  made 
as  Roach  knows  how  to  make 


them. 


Marie  Mosquini,  “Sunshine 
Sammy” and  “Cross-eyed Slim,” 
the  others  of  that  brilliant  cast, 
are  in  them  too. 


Yours  for  “more  laughs,  longer 
laughs,  longer  comedies.  ” 


One  every  four  weeks 


aughs,  Longer  Comedies 


rd  Comedies 

Reels 


“Snub”  Pollard  Comedies 

Produced  by  Hal  ROACH 


Pafhecomedy 


TRADE 


MARK 


/' 


Ruth 
Roland 


1 in 


The 

Timber  Queen 


It  teeters  on  the  very  edge. 
Will  it  fall? 

AS  though  gripped  by  the  irresist- 
^ **  ible  force  of  an  avalanche,  the 
house  with  Ruth  and  the  hero  rushes 
to  the  very  edge  of  the  towering  cliff, 
and  half  over  the  chasm  teeters  and 
sways. 

Will  it  fall? 

That’s  just  one  of  a thousand 
mighty  thrills  in  the  best  acted,  best 
produced,  strongest  storied  and  most 
censor-proof  Western  serial  exhibi- 
tors have  yet  seen. 

Do  the  public  like  it? 

They’re  eating  it  up! 


Produced  by  RUTH  ROLAND  SERIALS.  INC. 
Supervised  by  HAL  E.  ROACH 


Patheserial 

— ngr — 


September  p,  1922 


1277 


Jessen’s  Studio  Notes  by  Wire 


LASKY 

“ Sacrifice,”  adapted  by  Will 
Ritchie  will  be  the  next  starring 
vehicle  for  Mary  Miles  Minter,  to 
be  directed  by  Charles  Maigne. 
Production  will  go  under  way  on 
September  5th. 

Production  has  begun  on  “ A 
Daughter  of  Luxury,”  starring  Ag- 
nes Ayres.  It  was  adapted  from 
the  play,  “ The  Imposter,”  by  Beu- 
lah Marie  Dix  and  is  under  the  di- 
rection of  Paul  Powell. 

“ Thirty  Days,”  starring  Wallace 
Reid,  is  in  production  under  the  di- 
rection of  James  Cruze,  whose  cast 
includes  Wanda  Hawley,  Cyril 
Chadwick,  Herschel  Mayall,  Car- 
men Philips,  Helen  Dunbar,  Kalla 
Pasha  and  others. 

Penrhyn  Stanlaws  and  company, 
headed  by  Bebe  Daniels,  are  at  San 
Francisco,  making  exteriors  for 
“ Singed  Wings.” 

Casting  for  “ His  American 
Wife,”  starring  Gloria  Swanson, 
under  the  direction  of  Sam  Woods, 
is  now  in  order. 

George  Melford  is  finishing  “ Ebb 
Tide.” 

In  production  are  “ Kick  In,”  a 
George  Fitzmaurice  production  fea- 
turing Bert  Lytell,  Betty  Compson 
and  Mae  MacAvoy.  Also,  “ The 
Man  Who  Saw  Tomorrow,”  star- 
ring Thomas  Meighan,  which  is  un- 
der the  direction  of  Alfred  Green. 


imtflMtiniHMiiiniiiMiiir 


| UNIVERSAL  I 

SlIIIUIIIMIMMUIUIIIMtHllUUniimiUllHIWUllHMMIMIII.HMMilllHIIMIIIIIIIIIimillimMIIII' 

The  cast  for  “ Ridin’  Wild,” 
starring  Hoot  Gibson,  under  the  di- 
rection of  Nat  Ross,  includes  Edna 
Murphy,  Wade  Boteler,  William 
Welsh  and  Otto  Hoffman. 

Carl  Coolidge  has  written 
“Around  the  World  in  Eighteen 
Days,”  a serial  to  be  directed  by  J. 
P.  McGowan,  which  is  now  being 
cast.  Numerous  foreign  settings, 
now  at  Universal,  will  serve  for 
this  subject. 

Emile  Chautard  has  been  engaged 
to  direct  “ Forsaking  All  Others,” 
a story  by  Mary  Lisner,  which  ap- 
peared in  Collier’s  Weekly,  and  is 
lining  up  his  cast. 

“ Drifting,”  the  forthcoming  Pris- 
cilla Dean  starring  vehicle,  will  be 
made  from  an  original  story  by  Lu- 
cien  Hubbard,  laid  in  China. 

Todd  Browning  is  now  directing 
“ Lady  Raffles.” 

“The  Hot  Head/’  by  Lillian 
Chester,  with  continuity  by  George 
Randolph  Chester,  the  next  Frank 
Mayo  picture,  will  be  directed  by 
Edward  Sedgwick. 

The  cast  for  “ One  Wonderful 
Night,”  starring  Herbert  Rawlin- 
son,  includes  Lillian  Rich,  Disney 
Bracey,  Disney  DeGrey,  Joseph 
Girard  and  Dale  Fuller.  Stuart 
Paton  is  directing. 

Director  Von  Stroheim  made  his 
first  scenes  for  “ Merry-Go-Round” 
last  Thursday.  His  revised  cast  in- 
cludes Norman  Kerry,  Mary  Fhil- 
bin,  Dale  Fuller,  Spottiswoode  Ait- 


ken,  A1  Edmundson,  Maude  George, 
Caesar  Gravina,  Captain  Albert 
DeConti  Cesassamre,  Allan  Sears, 
Colonel  Waverka,  Earl  of  Glan- 
dore,  Fay  Holderman,  George 
Hackathorne  and  Sidney  Bracy. 

GOLDWYN  | 

“ Souls  for  Sale,”  a novel  depict- 
ing life  of  film  people  by  Rupert 
Hughes,  will  be  his  next  story  for 
production. 

R.  A.  Walsh  and  “ Passions  of 
the  Sea  ” Company,  are  now  return- 
ing from  Tahiti. 

| CENTURY 

Contracts  have  been  consum- 
mated for  Baby  Peggy  Montgom- 
ery to'  appear  in  sixteen  additional 
comedies.  Alf  Goulding  is  now  di- 
recting “ Peggy  ” in  “ The  Little 
Match  Girl,”  a fair  tale  with  com- 
edy relief,  in  which  Joe  Bonner, 
vaudevillean  is  playing  the  lead. 

| METRO 

RiiiiiMMiniiiiiiMMiiHiMmiiiiiiiiiiMiiiniHiHimmiiiiimiiiHmiMiiitniitimtHiimimiijm- 

Malcolm  MacGregor  will  play  op- 
posite Billie  Dove  in  “ All  the 
Brothers  Were  Valiant.” 

Aileen  O’Malley  and  Fred  Hunt- 
lev  have  been  added  to  the  cast  of 
“ Peg  o’  My  Heart.” 

FOX 

The  cast  for  Shirley  Mason’s  cir- 
cus story,  under  the  direction  of 
Rowland  V.  Lee,  will  include 
George  O’Hara,  Craufurd  Kent, 
Alan  Hale,  Lule  Warrenton,  Maude 
Wayne  and  Matilda  Brundage. 

“While  Justice  Waits, starring 
Dustin  Farnum,  is  going  into  pro- 
duction. It  will  be  directed  by 
Bernard  Durning.  The  story  is  one 
by  Camera-Man  Don  A.  Short  and 
is  said  to  incorporate  a religious 
treatament.  The  cast  incldes  Irene 
Rich,  Earl  Metcalf,  Junior  Del- 
meter,  Frankie  Lee,  Hector  Sarno, 
Peaches  Jackson  and  Gretchen 
Hartman. 

Lynn  Reynolds  is  directing  Tom 
Mix  in  “An  Arabian  Knight,”  and 
has  selected  for  supporting  cast, 
Claire  Adams,  George  Hernandez, 
Ralph  Yearsley,  Norman  Selby,  Ed- 
ward Piel. 

Lois  Wilson  has  been  loaned  by 
Famous  Players  for  the  leading 
role  opposite  William  Farnum  in 
“ Without  Compromise,”  which  will 
be  directed  by  Emmett  Flynn. 

Jack  Ford  has  begun  production 
with  an  all  star  cast,  on  a subject 
titled  “ Drink.”  Henry  Walthall 
and  Ruth  Clifford  lead  the  cast, 
with  Walter  Emerson,  Frederick 
Sullivan,  Norval  MacGregor,  Alma 
Bennett  and  Michael  Dark  in  sup- 
port. 


UNITED 


“One  Week  of  Love”  (Selz- 
nick),  starring  Elaine  Hammer- 
stein,  under  the  direction  of  George 
Archainbaud  is  nearing  final  edit- 
ing. 

Richard  Walton  Tully  has  had  a 
number  of  mammoth  sets  built  for 
the  making  of  titles  for  “ Omar, 
the  Tent  Maker,”  which  he  prom- 
ises to  be  an  innovation. 

•iiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMsiiiiHiiiniiiiiiiiiiiiiiiiiiiiiiiiiiii 

I VITAGRAPH  j 

jiiiiiiii'iiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiliiiiiiiiiiiiiiiiiiiiliiiiiiiiiniiir 

General  Manager  William  S. 
Smith  is  back  from  the  east. 

William  Duncan  has  begun 
“ When  Danger  Smiles,”  Edith 
Johnson  playing  opposite. 

Earl  Williams  has  begun  “ You 
Never  Know,”  with  Gertrude  Astor 
as  leading  woman. 

Corinne  Griffith  is  expected  here 
September  1st. 

Larry  Semon  has  completed  his 
comedy,  temporarily  titled  “ The 
Gringo,”  and  is  beginning  a Ca- 
nadian story,  centering  about  a 
trading  post,  for  which  a big  set 
has  already  gone  up. 

iiiiiiiniiiiiiiiiiiiiiiiiiiiiiimiiiiMiiii'iii'iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimmiiiimiiir.g 

| PREFERRED 

Tom  Forman,  director,  and  com- 
pany included  in  trip  to  Del  Monte, 
where  a fishing  village  and  a big 
barge  were  used  for  exteriors  to 
be  incorporated  in  “ Ching,  Ching, 
Chinaman,”  are  again  at  work  in 
the  studio  where  Preferred  Pictures 
are  being  produced. 

The  Katherine  McDonald  and 
some  of  her  company  are  making 
a small  town  sequence  at  Culver 
City,  this  week. 

! WARNER 

BROTHERS  | 

SiiimimiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiMiiiHiiiMiiimimiiiiiiiiniimimmiiiiiiiiiiimiiiiMin” 

Louise  Fazenda,  Kathleen  Key 
and  George  Kuwa  have  been  cast 
for  important  roles  in  “ The  Beau- 
tiful and  the  Damned.”  William 
Seiter  will  direct. 

IiiinMtiniM—  mniiiiiiillilini^ 

independent! 

iMiiiimmiiwniimnirtiiiniimmiiiiiiMiiiuiiimnvimTniHiMtMimirimniminiNmimm.' 

Marshall  Neilan  has  added  Ford 
Sterling  and  Lucile  Ricksen  to  his 
cast  of  “ The  Stranger’s  Banquet.” 
Principal  Pictures  have  arranged 
with  Irving  Cummings  to  produce 
a series  of  three  features,  the  first 
to  be  “ Chicago  Sal,”  by  Harvey 
Gates. 

Arthur  Trimble  Productions  or- 
ganized for  making  series  of  semi- 
educational  two  reel  subjects  at 
Hollywood  Studios,  will  be  known' 
as  Trimble  Endowment  Series,  di- 
rected by  George  G.  Becker.  The 
first  features  Little  Arthur  Trim- 
ble, age  four,  with  Bessie  Love,  Roy 
Coulson  and  Charles  Belcher. 


William  R.  Leighton  Productions, 
Inc.,  have  been  formed  to  film 
stories  by  Mr.  Leighton,  now  being 
written  for  the  Saturday  Evening 
Post.  The  company  plan  to  have 
the  picture  ready  for  release  before 
the  story  appears  in  print. 

Ward  Lascelle  has  engaged  Clara 
Horton,  Larry  Steers,  Caroline 
Rankin,  Ruth  Hanford,  Grace  D. 
Gordon  and  George  Guyton. 

Ralph  Graves  is  leading  man  for 
Trixie  Friganza,  in  “ Made  Over 
Motor,”  for  Hodkinson,  producing 
at  Universal. 

Edward  Sloman  has  purchased 
film  rights  for  “ A Honeymoon  for 
Three,”  a newspaper  serial,  which 
will  be  his  next  production. 

Bertram  Bracken’s  production  en- 
titled “ Over  Here,”  a soldier  story, 
is  completed  and  now  being  edited 
at  Hollywood  studios.  Mr.  Bracken, 
well  known  as  a director,  is  also 
author  of  his  story  and  the  cast  for 
his  all  star  production  includes  Es- 
telle Taylor,  Wilfred  Lucas,  Jean 
Perry,  Tully  Marshall,  Margaret 
Landis,  Margaret  McWade,  Snitz 
Edwards  and  others. 

J.  W.  McDonald  productions  are 
beginning  fifth  release  of  Johnny 
Jones  comedies,  with  Mason  Lit- 
son,  directing. 

Hawks-Morosco  Pictures  Com- 
pany recently  organized,  have  bor- 
rowed Jack  Conway  from  Universal 
to  direct  first  subject  titled  “The 
Border  Patrol,”  the  cast  headed  by 
Richard  Dix,  Helen  Chadwick  and 
Eddie  Sutherland.  The  company 
are  at  present  a Cavalry,  with 
Ninth  Cavalry  Post  in  Arizona, 
making  exteriors. 

Gibson  Dyer  ' Ranger  Company 
has  sent  troup  to  Susana,  headed  by 
Bill  Miller  and  Patricia  Palmer  to 
make  exteriors  for  series  of  west- 
ern subects,  with  Tom  Gibson  di- 
recting. 

Sennett  Is  Busy  With 
“Susanna” 

Mack  Sennett’s  return  to  his 
studios  in  Los  Angeles  was  hastened 
through  his  desire  to  begin  imme- 
diately with  the  work  of  editing 
and  titling  his  recently  completed 
special,  “ Suzanna,”  a First  Na- 
tional attraction  in  which  Mabel 
Normand  is  starred. 

In  this  colorful  tale  of  early  Cali- 
fornia, Miss  Normand  is  said  to  ac- 
complish what  has  been  termed,  by 
those  who  have  been  privileged  to 
witness  her  performance,  the  crown- 
ing achievement  of  her  long  and 
eventful  career  in  the  realm  of  pic- 
ture making. 


Pacific  Features  Are 
Purchased 

Pacific  Film  Co.,  Tnc.,  of  Culver 
City,  Cal.,  announces  that  Mike  Con- 
heim  of  Greater  Features,  Minne- 
apolis, Minn.,  has  purchased  Pa- 
cific’s entire  program  of  features, 
consisting  of  “The  Girl  from  Rocky 
Point,”  “ The  Forest  King,”  “ The 
Fatal  30,”  " The  Able  Minded 

Lady”  in  which  Ora  Carew,  Henry 
Walthall.  Reed  Chapman  and  Lil- 
lian Hall,  Fritzi  Ridgeway  and 
Elinor  Fair  are  featured. 


In  the  Film  Centers 

Activities  of  Exchange  Managers,  Exhibitors,  Salesmen  and  Others 


CANADA 


W . A.  Bach,  former  general  man- 
ager of  the  Famous-Lasky  F'ilm 
Service,  Limited,  Toronto,  has  been 
appointed  special  sales  representa- 
tive of  the  Fox  Film  Corporation, 
Limited,  Toronto. 


Leon  Bamberger,  Toronto,  who 
has  been  handling  exploitation  for 
Famous-Lasky  Film  Service,  Lim- 
ited, in  Canada,  has  been  appointed 
assistant  to  Claude  Saunders,  di- 
rector of  exploitation  for  Famous 
Players-Lasky,  New  York.  Mr. 
Bamberger  has  already  left  Tor- 
onto for  New  York  to  take  over 
his  new  duties. 


George  Faulkner,  who  recently 
left  Vancouver,  B.  C.,  where  he  had 
been  local  branch  manager  for 
Regal  Films,  Limited,  to  join  the 
head  office  staff  of  the  Regal  com- 
pany at  Toronto,  has  made  another 
move  to  New  York  City  where  he 
has  obtained  a new  position. 


Meyer  Fischer,  Toronto,  former- 
ly Ontario  branch  manager  for 
Regal  Films,  Limited,  is  now  with 
the  Canadian  Universal  Film  Com- 
pany, Toronto,  with  whom  he  is 
now  busy  as  sales  manager  of  Uni- 
versal special  attractions  for  the 
Province  of  Ontario. 


Charles  Stephenson,  Bud  Len- 
non, T.  Scott,  of  Canadian  Exhibi- 
tors Exchange,  and  I.  Soskin,  form- 
erly with  Famous  Players  Film 
Service,  all  of  Toronto,  are  prom- 
inent exchange  men  who  are  in- 
terested in  a syndicate  for  the  ac- 
quiring of  moving  picture  theatres 
in  Canada,  it  is  stated.  The  thea- 
tres are  to  be  known  as  an  inde- 
pendent chain,  it  is  understood. 


BUFFALO 


The  local  Goldwyn  exchange  at 
509  Pearl  street  will  be  ready  on 
September  1,  a month  earlier  than 
planned.  Manager  George  A. 
Hickey  has  engaged  H.  L.  Levvy 
and  M.  H.  Goldstein  as  members  of 
his  sales  force.  Mr.  Levvy  was 
formerly  with  First  National  and 
Mr.  Goldstein  was  with  the  same 
company  in  Albany.  Levvy  will 
cover  Rochester  and  Goldstein 
Syracuse. 


Harry  Buxbaum  was  in  town  last 
week.  He  congratulated  Manager 
Allan  S.  Moritz  and  his  staff  on 
their  fine  showing  for  Paramount 
week.  The  Buffalo  boys  are  now  in 
second  place  so  are  sure  to  get  in 
the  prize  money. 


Fred  A.  Zimmerman  of  Nu-Art 
announces  the  engagement  of  Sher- 
man Webster  as  special  represen- 
tative covering  the  Rochester  dis- 


trict. Mr.  Webster  has  been  with 
Select.  Sam  Zierler  has  been  in 
town  visiting  Mr.  Zimmerman  and 
conferring  on  the  fall  output  of 
Commonwealth. 


G.  C.  Balsdon,  assistant  general 
manager  of  Vitagraph,  was  a Film 
Row  visitor  the  past  week.  David 
Bader  of  Century  Comedy  studios, 
has  been  in  town  visiting  promi- 
nent exhibitors. 

T.  C.  Leonard,  Universal's  genial 
exploitation  manager,  has  returned 
from  a publicity  drive  on  “ Foolish 
Wives,”  in  the  Thousand  Islands 
district. 


CLEVELAND 


The  Film  Booking  Office,  held  a 
central  western  sales  meeting  in 
Cleveland  this  week,  attended  by 
General  Manager  Harry  Berman, 
eastern  division  manager  Joe  Klein, 
the  office  managers  and  salesmen 
from  the  Buffalo,  Detroit  and 
Cleveland  exchanges.  Cleveland 
exchange  manager  M.  Goldman 
was  host. 


M.  J.  Click,  formerly  manager  of 
the  Lffiiversal  exchange  at  Wash- 
ington, D.  C.,  is  back  at  Cleveland, 
covering  the  nearby  territorv  for 
F.  B.  O. 


Bill  Sipe,  erstwhile  Vitagraph 
salesman,  has  joined  the  Cleveland 
Film  Booking  Office’s  sales  family 
and  is  a regular  visitor  among  the 
exhibitors  of  Mansfield,  Fremont 
and  other  middle  state  towns. 


Sign  seen  in  front  of  the  Lincoln 
theatre,  West  25th  street,  Cleve- 
land: CLOSED  ON  WEAK 

DAYS.  One  who  appreciates  film 
conditions  here  during  the  summer 
has  ventured  the  opinion  that  the 
Lincoln  was  probably  not  open  at 
all. 


KANSAS  CITY 


James  Reilly  is  the  new  branch 
manager  of  the  Kansas  City  Select 
office.  Reilly’s  arrival  in  Kansas 
City  last  week  was  rather  im.- 
promptu.  To  make  certain  that  no 
delay  would  result  from  the  rail- 
road strike,  Reilly,  who  was  Select 
branch  manager  at  Buffalo,  N.  Y., 
jumped  into  a motor  car  and  spat- 
tered mud  all  the  way  to  Kansas 
City.  M.  A.  Tanner,  formerly  of 
Omaha,  will  be  assistant  to  Mr. 
Reilly. 


Joseph  Desberger,  former  man- 
ager of  the  First  National  branch 
at  St.  Louis,  now  is  on  the  job  as 
branch  manager  of  the  Kansas  City 
American  Releasing  Corporation 
office. 


Hugh  Dierker,  producer,  visited 
Kansas  City  last  week  as  a guest 


of  C.  C.  Ezell  and  found  a climate 
that  would  rival  deserts  of  Mexico. 


Two  new  Vitagraph  salesmen 
started  on  the  road  last  week  for 
the  Kansas  City  branch  office — C. 
W.  Allen  and  H.  L.  Brownfield. 
Allen  formerly  was  booker  at  the 
Vitagraph  office,  while  Brownfield 
decided  to  cease  selling  Fords  and 
enter  the  film  game. 


Ten  musicians  from  the  Liberty 
Theatre,  Kansas  City,  paid  tribute 
to  David  Harding,  part  owner  of 
the  theatre,  who  was  shot  by  ban- 
dits in  an  attempted  hold  up  of  the 
theatre,  August  2,  Wednesday,  by 
going  to  St.  Joseph’s  hospital, 
where  Mr.  Harding  is  recovering 
from  a bullet  wound  in  the  back, 
and  serenading  him,  much  to  the 
delight  of  the  other  patients  in  the 
hospital.  Mr.  Harding,  who  was 
not  expected  to  live  following  the 
shooting,  now  is  well  on  the  road 
to  complete  recovery. 


OMAHA 


Succeeding  T.  E.  Delaney  as 
branch  manager  for  Vitagraph  in 
Omaha,  C.  A.  Schultze,  of  Min- 
neapolis, arrived  in  Omaha  last 
week.  Mr.  Delaney  accepted  a po- 
sition on  the  sales  force  of  the  Fox 
Film  Company  in  Chicago.  William 
Grant,  a former  booker  for  Para- 
mount in  Minneapolis,  also  went  to 
Omaha  as  booker  for  Vitagraph. 
Carl  L.  Nedley  was  promoted  from 
booker  to  assistant  manager  in  the 
Vitagraph  office  in  Omaha. 


Sidney  K.  Meyer,  manager  of 
Fox  Film  Company  in  Omaha,  was 
married  last  week  to  Miss  Xenia 
Wolfson  of  Miami,  Fla. 


J.  F.  Connelly,  a showman  of 
wide  experience,  will  handle  Ne- 
braska territory  for  W.  & W.  Hod- 
kinson  company  with  headquarters 
in  Omaha. 


BALTIMORE 


Guy  L.  Wonders,  manager  of  the 
Rivoli  theatre,  has  returned  from  a 
business  trip  to  New  York,  during 
which  he  inspected  a number  of 
theatres  and  “ told  the  world  ” 
about  his  new  $50,000  Kimbal  or- 
chestral organ. 


Thomas  D.  Goldberg,  manager  of 
the  Blue  Mouse,  Wizard  and  Strand 
Theatres,  likewise  has  put  con- 
cluded a visit  to  New  York. 


Harry  L.  Price,  connected  with 
the  same  chain  of  theatres,  saw  Lew 
Tendler  battle  Benny  Leonard,  and 
put  in  a little  business  on  the  side 
during  his  jaunt  out  of  town. 


ST.  LOUIS 


lames  P.  Grainger,  personal  rep- 
resentative of  Goldwyn’s  president, 
F.  J.  Godsil,  was  in  St.  Louis  Au- 
gust 28  and  29. 


Jack  Weil  has  two  new  salesmen 
in  his  St.  Louis  Goldwyn  organiza- 
tion. They  are:  J.  King,  formerly 
with  First  National  in  Kansas  City 
and  W.  C.  Ansell,  who  also  came 
over  from  Kansas  City. 


R.  E.  Boswell,  of  Independent 
Producers,  has  been  very  success- 
ful with  his  road  show  on  “ Silver 
Threads  Among  the  Gold.”  Joe 
Schrempp,  formerly  owner  of  the 
Knickerbocker  theatre  has  charge. 
Theatres  are  booked  on  a percent- 
age. 


MINNEAPOLIS 


Several  shifts  in  the  managerial 
line-up  of  Twin  City  theatres  have 
been  announced  by  Theodore  Hays, 
general  manager  for  the  Finkelstein 
and  Ruben  corporation. 

“ Bnzz  ” Bainbridge,  formerly 
manager  of  the  Shubert,  is  now 
production  manager  for  the  firm, 
with  Charles  F.  Murphy,  who  for 
two  years  has  been  manager  of  the 
Strand,  as  assistant.  Stan  Brown, 
of  the  Loring  theatre,  formerly  of 
Duluth,  is  the  new  manager  of  the 
Strand.  A1  Kaells,  treasurer  of  the 
Shubert  under  Bainbridge,  goes  to 
the  Garrick,  where  Shubert  Unit 
vaudeville  will  replace  motion  pic- 
tures for  the  season.  Ted  Force, 
who  managed  F.  & R.’s  Park  thea- 
tre at  Brainerd,  becomes  manager 
of  the  Loring.  Charles  C.  Perry 
has  resigned  as  manager  of  the 
Capitol,  St.  Paul,  to  form  his  own 
Theatre  Owners’  Service  company, 
and  is  succeeded  at  the  Capitol  by 
Stanley  Siegelbaum. 


DES  MOINES 


McCurdy,  of  Universal  exploita- 
tion, knocked  off  Saturdav  after- 
noon to  look  ’em  over  at  the  State 
Fair. 


Jimmy  Shorgl,  booking  manager, 
thought  there  wasn’t  a suit  in  Des 
Moines  good  enough  for  him  so  he 
took  a trip  to  Kansas  City  just  to 
purchase  one.  Everyone  admits  that 
there’s  not  another  one  in  town 
like  it,  such  as  it  is. 


Freidl.  publicity  man  for  F.  P.. 
returned  Saturday  morning  from 
several  weeks  spent  in  Omaha  lin- 
ing up  advertising  for  Paramount 
week. 


George  Stephens  is  the  name  of 
the  new  booking  clerk  at  the  F.  P. 
exchange.  He’s  a Des  Moines  boy 


September  p , 1922 


1279 


BOOKINGS 


CASTS 


RELEASES 


Live  News  From  Producers 


.Conducted  by  EDMOND  F.  SUPPLE. 


Virginia  Pearson 

“Fighting  Blood’’  Hero 
Still  Undecided 

The  leading  man  for  the  “ Fight- 
ing Blood  ” series  of  two-reel  sub- 
jects which  will  be  produced  by  R-C 
Pictures  and  released  through  the 
Film  Booking  Offices  of  America, 
will  be  announced  in  a short  time, 
states  that  company.  Several  of 
the  leading  screen  favorites  are  be- 
ing considered  for  the  important 
role  of  “ Gale  Galen,”  who  becomes 
“Six  Second  Smith  ” and  eventual- 
ly middleweight  champion. 

The  “ Fighting  Blood  ” stories 
are  from  the  pen  of  H.  C.  Witwer, 
whose  initial  series  of  prize  fight 
stories  have  already  been  so  suc- 
cessfully picturized. 


International  Notable 
in  Picture  Cast 

Latest  of  the  many  international 
notables  who  have  taken  a flyer  at 
1 acting  in  motion  pictures  is  Lars 
i Lithander  of  Stockholm,  Sweden, 
1 who  in  1919  won  the  Swedish  cham- 
1 pionship  for  broadjumping  with  a 
i horse,  his  leap  being  27  feet. 

Lieutenant  Lithander,  on  leave 
}:  from  the  Swedish  “ Royal  Skanska,” 
1 or  crack  Dragoon  regiment,  has  just 
I finished  a role  in  “The  Impossible 
!,  Mrs.  Bellew-y”  the  new  Gloria 
t Swanson  Paramount  picture. 


Gloria  Swanson  Finish- 
es “Mrs.  Bellew’’ 

Director  Sam  Wood  has  finished 
' his  Paramount  production  of  “ The 
Impossible  Mrs.  Bellew,”  starring 
! Gloria  Swanson,  and  with  the  same 
I star  already  has  started  work  at 
the  Lasky  studio  on  his  next  picture. 
The  title  is  “ His  American  Wife.” 
It  is  an  original  story  by  Hector 
Turnbull,  author  of  “The  Cheat,” 
and  Monte  M.  Katterjohn  has  writ- 
ten the  scenario. 


Slim  Shoulders”  At  Capitol 

New  York  House  Conducting  Great  Ex- 
ploitation Campaign  On  Castle  Picture 


ONE  of  the  biggest  advertising} 
and  exploitation  campaigns  in  “ 
the  history  of  the  Capitol  Theatre, 
New  York,  is  being  conducted  this 
week  in  conjunction  with  the  open- 
ing on  September  3,  of  the  new  W. 
W.  Hodkinson  released  production, 

“ Slim  Shoulders,”  starring  Irene  ■ 
Castle,  and  the  Irene  Castle  Fash-  -r 
ion  Promenade.  • 

The  exploitation  campaign,  which  j 
is  being  conducted  jointly  by  the  ^ 
Hodkinson  publicity  department  and 
the  Capitol  publicity  department, 
consists  of  special  posters  on  ele-  , 
vated  stations,  car  signs  in  the  sub- 
ways  and  surface  lines,  special  ij 
heralds,  extra  newspaper  space  and  j 
a number  of  window  displays  on 
Fifth  Avenue,  Broadway  and  Forty- 
second  Street. 

Second  in  importance  to  “ Slim 
Shoulders  ” on  the  Capitol  program 
for  the  week  of  September  3rd  will 
be  the  Irene  Castle  Fashion  Prom-  j, 


enade,  which  is  staged  in  conjunc- 
tion with  the  picture.  Six  of  the 
most  beautiful  mannequins  in  New 
York  appear  in  the  spectacle,  wear- 
ing scores  of  costly  imported  gowns 
and  wraps.  Copies  of  beautiful 
evening  gowns  that  Mrs.  Castle 
brought  back  from  Paris,  chic 
street  dresses  and  entrancing  after- 
noon frocks  are  shown  in  the  latest 
colors  and  styles.  One  of  the  most 
distinctive  frocks  in  the  display  is 
fashioned  from  material  of  green 
gold  and  black  Castle  Co-ket  with 
draped  skirt  of  Castle  Duvene,  two 
new  materials  that  are  being 
brought  out  for  the  first  time  this 
season. 

One  of  the  most  fashionable 
gowns  in  the  display  is  an  all  silk 
evening  gown  of  apple  green  satin 
crepe,  the  beauty  of  which  is  ac- 
centuated by  the  use  of  rhinestone 
ornaments. 


Pyramid’s  Billboard  Campaign 

Extensive  Advertising  Planned  for 
“The  Queen  of  the  Moulin  Rouge” 


PYRAMID  Pictures,  Inc.,  has  an- 
nounced its  plan  to  devote  a 
special  24-sheet  campaign  to  each 
Pramid  production,  beginning  with 
its  third,  “ The  Queen  of  the 
Moulin  Rouge.”  This  24-sheet 
campaign  will  be  inaugurated  in 
New  York  City  and  vicinity,  and 
extended  throughout  the  country 
gradually,  according  as  details  of 
the  plan  are  completed  in  the  home 
office  in  New  York  City. 

“ The  Queen  of  the  Moulin 
Rouge  ” will  be  released  for  ex- 
hibitors on  September  10th,  and 
before  that  date  the  24-sheet  stands 
throughout  the  five  boroughs  com- 
prising the  City  of  Greater  New 
York  will  be  carrying  the  24-sheet 
designed  for  this  production.  This 
scene  shows  a dance  in  the  Moulin 
Rouge,  famous  Parisian  resort,  in 
which  a girl  and  a cloven-hoofed 
satyr  participate,  together  with  a 
detail  showing  the  old  wind-mill, 
which  for  so  many  years  has  been 
symbolic  of  the  old  Paris  Moulin 
Rouge. 

Billboards  in  Northern  New 
Jersey  and  parts  of  Connecticut 
will  also  be  used  for  the  initial 
campaign  and  with  the  release  on 
October  29th  of  Pyramid’s  George 
W.  Terwilliger  production,  “Flap- 
per Love,”  this  feature  also  will 
be  given  a far-reaching  24-sheet 
campaign.  The  plan  will  be  ex- 
tended to  include  the  new  Ray  C. 
Smallwood  production,  “ When  the 
Desert  Calls,”  in  which  Violet 
Heming  heads  an  all-star  cast,  and 


which  will  be  released  on  October 
8th. 

“ The  Queen  of  the  Moulin 
Rouge  ” was  directed  by  Ray  C. 
Smallwood,  from  a scenario  pre- 
pared by  Peter  Milne  and  Garfield 
Thompson,  and  based  on  Paul  M. 
Potter’s  original  story  used  in  the 
famous  musical  comedy  of  the 
same  name.  The  cast  includes 
Martha  Mansfield,  Joe  Striker, 
Henry  Harmon,  Fred  T.  Jones, 
Tom  Blake  and  Mario  Carillo. 


Pathe  Serial  Winning 
Exhibitor  Praise 

The  statement  of  Elmer  Pear- 
son, general  manager  of  Pathe,  to 
the  effect  that  the  standardized, 
gun-proof  and  censor-proof  Pathe 
serial  was  “here  to  stay,”  has  been 
given  wide  publicity  both  in  the 
trade  press  and  in  newspapers 
throughout  the  United  States. 

In  evidence  that  the  point  was 
well  made,  Pathe  refers  to  many 
approving  responses  received  from 
theatre  owners  and  managers,  the 
following  being  quoted  as  an 
example : 

From  William  D.  Webb,  mana- 
ger Star  Theatre,  Corinth,  Miss. : 

“I  cannot  help  but  write  and 
tell  you  what  a splendid  serial 
‘White  Eagle,’  featuring  Ruth 
Roland,  is.  We  played  the  twelfth 
episode  last  night  to  a packed 
house.  This  serial  seems  to  get 
better  in  each  episode.” 


Irene  Castle,  whose  picture,  “ Slim  Shoul- 
ders ” (Hodkinson),  is  scheduled  for  the 
Capitol  theatre,  New  York,  week  of 
September  3 

Underwater  Scenes  in 
“Monte  Cristo’’ 

Underwater  scenes  are  an  inter- 
esting feature  of  the  new  William 
Fox  super-production,  ‘‘Monte 
Cristo,”  adapted  from  the  famous 
novel  by  Alexandre  Dumas  and 
constituting  one  of  the  specials 
listed  by  Fox  for  the  season  of 
1922-23. 

Few  scenes  of  this  character  have 
been  used  as  a sequence  or  part  of 
a dramatic  narrative.  Readers  of 
the  great  novel  will  recall  the  sen- 
sational escape  of  Edmund  Dantes 
from  the  Chateau  d’lf;  how,  after 
twenty  years’  imprisonment,  he  sews 
himself  in  a sack,  is  thrown  into 
the  sea  as  dead,  rips  himself  free 
from  the  bag  and  makes  his  way  to 
the  island  of  concealed  treasure. 

The  feat  was  successfully  accom- 
plished mainly  because  John  Gilbert, 
playing  Dantes,  is  an  expert  swim- 
mer and  diver. 


Lichtman  Honor  Guest 
of  Exhibitors 

A1  Lichtman,  president  of  the  A1 
Lichtman  Corporation  and  vice 
president  of  Preferred  Pictures, 
Inc.,  will  be  the  guest  of  honor  at 
a series  of  exhibitor  gatherings  to 
be  held  in  three  states  the  early 
part  of  September. 

The  meetings  are  being  arranged 
by  Harry  L.  Charnas,  president  of 
the  A1  Lichtman  Exchange  and  of 
the  Standard  Film  Service  Com- 
pany, to  inaugurate  the  Lichtman 
service  in  Western  Pennsylvania, 
Southern  Michigan,  Northern  and 
Southern  Ohio. 

At  these  meetings,  which  will  be 
held  in  leading  theatres  of  the  cities 
visited,  “ Rich  Men’s  Wives,”  the 
initial  release  of  the  A1  Lichtman 
Corporation  will  be  screened,  and 
Mr.  Lichtman  will  outline  the  plans 
and  policies  of  his  organization. 


9 


1280 


Motion  Picture  News 


Capitol  Shows  Second 
“ Makin'  Movies” 

THE  Capitol  Theatre 
showing  of  “ Makin’ 
Movies,”  beginning 
August  27.  started  the  second 
of  Pathe’s  Johnny  Jones 
series  of  “ juvenile  business  ” 
comedies  on  its  auspicious 
career.  Following  the  ~pro- 
nounced  success  of  the  pre- 
vious Johnny  Jones  release  at 
the  big  Broadway  house, 

“ Makin’  Movies  ” is.  reported 
to  have  received  a warm  wel- 
come by  the  management. 

All  indications  point,  says 
Pathe,  to  even  heartier  ex- 
hibitor and  public  approval  of 
this  comic  juvenile  aspect  of 
the  film  industry  than  has 
been  won  from  the  start  by  its 
predecessor,  “ Supply  and  De- 
mand.” 

In  the  case  of  “ Makin’ 
Movies,”  the  Hollywood  pre- 
view was  represented  in  West 
Coast  newspaper  reviews  as 
“ destined  to  break  several 
long  records  for  two-reel  pic- 
tures.” 


Smallwood  Add  to 
Pyramid  Cast 

Ray  C.  Smallwood,  who  is  di- 
recting “When  the  Desert  Calls,” 
for  Pyramid  Pictures,  Inc.,  has 
added  Huntley  Gordon  to  his  cast 
supporting  Miss  Violet  Heming. 
The  cast  includes  Sheldon  Lewis, 
Robert  Fraser  and  David  Wall. 
“When  the  Desert  Calls”  was  done 
in  scenario  form  by  Peter  Milne 
from  the  story  by  Donald  Mc- 
Gibney  that  appeared  in  “The 
Ladies  Home  Journal.” 


Serial  Wins  Approval 
in  Singapore 

Tan  Cheng  Kee  & Co.,  Ltd., 
proprietors  of  the  Alhambra 
Theatre  at  Singapore,  number 
among  their  thousands  of  patrons 
of  Pathe  serial  attractions  at 
least  one  who  is  thoroughly  con- 
versant with  present  requirements 
in  serial  production.  In  a letter  to 
Pathe  dated  at  Singapore  on  July 
12  and  signed  J.  Morris,  inclosing 
the  current  program  announcement 
of  the  Alhambra  Theatre,  the 
writer  expresses  himself  as  fol- 
lows : 

“I  congratulate  you  very  much 
on  the  successs  of  the  Pathe  serial, 
‘Hurricane  Hutch.’  In  Singapore 
thousands  are  visiting  the  theatre 
nightly  to  see  this  serial.” 


Confiscated  Liquor  Stirs 
Anti-Drys 

A current  issue  of  Kinograms, 
Educational’s  news  reel,  created 
quite  a furore  in  a big  Baltimore 
theatre,  according  to  a story  in  the 
Baltimore  News.  This  issue  of 
Kinograms  contains  scenes  showing 
the  destruction  of  a large  amount 
of  liquor  seized  in  a prohibition 
raid.  These  scenes,  according  to 
the  Baltimore  News,  brought  a vio- 
lent anti-dry  demonstration  from 
the  audience. 


Fox  Announces  Sept.  Releases 

Specials  Heading  List  Have  Enjoyed 
Prosperous  Runs  Along  Broadway 


THREE  giant  specials  head  the 
September  release  program  an- 
nounced at  the  New  York  offices 
of  Fox  Film  Corporation  this  week. 
They  are  “ Monte  Cristo,”  sched- 
uled for  publication  September  3; 
“A  Fool  There  Was,”  for  Septem- 
ber 10;  and  “Nero,”  for  Septem- 
ber 17. 

“ Monte  Cristo,”  directed  by  Em- 
mett J.  Flynn,  began  an  indefinite 
pre-release  engagement  at  the 
Forty-Fourth  Street  Theatre,  New 
York,  on  August  21. 

“A  Fool  There  Was,”  the  Em- 
mett J.  Flynn  directed  version  of 
Porter  Emerson  Browne’s  stage 
play  of  that  name  has  already  had 
the  Broadway  showing  at  the  Strand 
Theatre.  “ Nero,”  produced  at 
Rome,  Italy,  under  the  direction  of 
J.  Gordon  Edwards,  completes  its 
New  York  run  at  the  Lyric  Thea- 


tre, September  1,  after  a most  suc- 
cessful summer  business  which  be- 
gan on  May  23. 

Charles  Jones  will  be  seen  in 
“ West  of  Chicago,”  the  screen 
adaptation  of  the  story  by  George 
Scarborough  and  directed  by  Reeves 
Eason.  It  is  a picturization  of  the 
strenuous  events  in  the  life  of  a 
western  youth  whose  fortune  and 
family  have  been  attacked  by  an  un- 
scrupulous group  of  marauders. 
The  picture  will  be  released  Sep- 
tember 3rd. 

“The  Yosemite  Trail”  is  the  title 
of  the  Dustin  Farnum  vehicle.  It 
was  directed  by  Bernard  J.  Durning 
and  is  the  screen  adaptation  of 
Ridgwell  Cullum’s  story  by  Jack 
Strumwasser.  It  was  originally 
announced  under  the  title  of  “ The 
One  Way  Trail.”  Release  date  is 
September  24th. 


Pyramid  Productions 
Under  Way 

WITH  the  release  on 
September  10  of  “The 
Queen  of  the  Moulin 
Rouge,”  Pyramid  Pictures, 
Inc.,  will  have  big  pictures 
showing  in  the  theatres 
throughout  the  United  States. 
This  is  a record  for  achieve- 
ment within  one  year,  but  the 
added  success  that  has  been 
won  by  Pyramid  is  in  the  fact 
that  this  company  at  the 
present  moment  claims  two 
splendid  stories  in  course  of 
production  in  its  Astoria, 
L.  I.,  studios,  namely,  “ When 
the  Desert  Calls  ” and  “ Flap- 
per Love,”  besides  having 
three  stories  in  the  scenario 
department  being  whipped 
into  shape  for  early  produc- 
tion. 

These  last  three  pictures 
planned  are  “ Wife  in  Name 
Only,”  by  Bertha  M.  Clay; 
“ Captain  Eri,”  by  Joseph  C. 
Lincoln,  and  a special  tem- 
porarily titled,  “ What  Fools 
Men  Are.”  Pyramid’s  previ- 
ous releases  are  “ My  Old 
Kentucky  Home  ” and  “ His 
Wife’s  Husband.” 


Florence  Vidor  Highly  Praised 

Star  Wins  N.Y.  Critics’  Approval 
In  Dual  Role  In  “Dusk  To  Dawn” 


CROWDS  that  packed  S.  L. 

Rothafel’s  Capitol,  New  York, 
the  largest  theatre  in  the  world, 
at  every  showing  on  Sunday,  the 
opening  day,  and  have  continued 
large  on  each  succeeding  day, 
greeted  the  new  Associated  Exhib- 
itors attraction,  Florence  Vidor  in 
“ Dust  to  Dawn,”  this  week.  Both 
audiences  and  reviewers  gave  en- 
thusiastic praise  to  the  popular 
star,  notably  to  the  charm  she  dis- 
plays in  playing  a dual,  or,  is 
actually  the  case,  a triple  role,  in 
this  adaptation  of  Katherine  Hill’s 
celebrated  novel,  “ The  Shuttle 
Soul.” 

Said  the  Evening  Journal:  “The 
picture  is  very  well  done,  with 
Florence  Vidor  playing  both  roles 
in  a very  pleasing  manner.  It  is 
an  interesting  picture,  absorbing 
and  unusual.” 

Said  the  Evening  Post:  “ Here  is 
another  young  woman  who  under- 
stands the  art  of  acting  before  the 
camera’s  merciless  eye.  It  makes 


one  hopeful  for  the  wane  of  the 
star  who  is  merely  pretty.” 

Dual  roles  are  not  foreign  to  the 
screen  but  this  is  the  first  time  we 
have  seen  one  person  give  such  de- 
cidely  different  impersonations  of 
two  characters.  The  entire  cast 
shows  more  than  the  average  abil- 
ity of  the  average  motion  picture 
cast.  All  together  it  is  an  enjoy- 
able film  of  an  unusual  story  which 
has  received  the  right  treatment.” 
Harriette  Underhill  said  in  the 
New  York  Tribune:  “The  picture 
is  interesting.  Miss  Vidor  is  one 
of  our  favorites.  Some  one  said 
the  other  day  that  he  liked  her 
work  because  she  is  a lady,  and 
that  is  not  such  a poor  explanation 
of  her  charm  either.” 

Said  Robert  G.  Welsh  in  the 
Evening  Telegram:  “Florence 

Vidor  is  seen  in  a thrilling  drama 
which  gives  this  charming  screen 
star  a dual  role.  Splendid  work 
is  done  in  the  picture.” 


Lichtman  Picture  Well  Booked 

Many  Prominent  Theatres  Contract 
To  Exhibit  “ Rich  Men’s  Wives  ” 


LEADING  theatres  throughout 
the  country  are  booking  “Rich 
Men’s  Wives,”  the  initial  release  of 
Preferred  Pictures  through  the  A1 
Lichtman  Corporation. 

The  picture  had  its  Broadway 
premier  at  the  Capitol  Theatre  dur- 
ing the  week  of  August  20,  and  in 
addition  to  its  presentation  by  S.  L. 
Rothafel  it  has  been  booked  by  the 
foremost  exhibitors  in  the  United 
States,  according  to  the  Lichtman 
offices. 

On  September  11  it  will  start  a 
ninety-six  day  run  on  the  Loew 
circuit  in  Greater  New  York  and 
early  in  October  will  be  shown  in 
Chicago  through  Balaban  & Katz 
at  the  finest  theatres  in  the  middle 
west  including  the  Chicago,  the 


Fairbank’s  Cameramen 
Have  Strenuous  Time 

Arthur  Edeson,  chief  cameraman 
for  Douglas  Fairbanks,  and  his 
assistant,  Richard  Holohan,  fought 
a five-hour  battle  against  death  in  a 
wind-lashed  sea  off  the  Southern 
California  coast,  this  week,  when 
they  went  to  Abalone  Point,  nine 
miles  below  Balboa,  Calif.,  to  re- 
take a scene  for  “ Douglas  Fair- 
banks in  Robin  Hood,”  now  being 
edited  and  titled  for  United  Ar- 
tists Corporation  release. 

After  making  the  picture  on  the 
cliff  two  hundred  feet  high,  Edeson 
and  Holohan  loaded  their  equip- 
ment into  a small  skiff  in  which 
they  had  been  landed  by  two  boat- 
men and  the  four  of  them  started 
to  row  to  the  launch,  “ How  Come,” 
which  was  waiting  off  shore  about 
a mile. 

Once  thejr  had  passed  through  the 
Breakers  it  quickly  became  apparent 
that  they  would  founder  before 
reaching  the  launch.  An  improvised 
signal  of  distress  was  raised,  and 
despite  the  danger  of  going  ashore, 
the  pilot  of  the  launch  came  in  and 
rescued  the  four. 


Tivoli,  the  Riviera  and  the  Central 
Park. 

Tn  the  not  far  distant  future 
“Rich  Men’s  Wives”  will  also  play 
the  entire  A.  H.  Blank  chain  of 
theatres  in  Iowa  and  Nebraska  as 
well  as  Frank  Newman’s  large 
house  in  Kansas  City,  Missouri. 


Durand  Joins  Cast  of 
“Anna  Ascends” 

Edward  Durand,  who  played  Irene 
Bordoni’s  “papa”  in  “The  French 
Doll  ” last  season  on  Broadway, 
makes  his  debut  in  Paramount  pic- 
tures with  Alice  Brady  in  the  screen 
adaptation  of  her  stage  play,  “ Anna 
Ascends.” 


“Ching,  Ching  China- 
man” Being  Pictured 

When  Edward  J.  O'Brien  selected 
“ Ching,  Ching.  Chinaman  ” as  the 
prize  storv  of  the  list  of  honor 
stories  published  in  1917,  he  must 
have  had  the  remarkable  picture 
possibilities  of  the  Daniel  Wilbur 
Steele  plot  in  mind. 

For  the  rugged  New  England 
shores,  the  atmosphere  of  mystery, 
the  picturesque  characters  and  the 
tremendous  surprise  clirrtax  that 
caused  the  tale  to  stand  out  as 
unique,  all  are  being  transferred  to 
the  screen  with  rare  fidelity  in  the 
production  being  filmed  by  Tom 
Forman  as  a Special  Picture,  ac- 
cording to  B.  P.  Schulberg. 


September  p,  1922 


1281 


Allied  Releases  Seen 
In  Greater  N.Y. 

THE  week  beginning  Au- 
gust 27th  saw  two  re- 
leases of  Allied  Produc- 
ers and  Distributors  Corpora- 
tion playing  representative 
theatres  in  Greater  New 
York,  day  and  date. 

J.  Stuart  Blackton’s  “ The 
Glorious  Adventure,”  the  first 
Prizma  color  photoplay,  fea- 
turing Lady  Diana  Manners, 
started  a run  at  the  Brooklyn 
Strand,  following  an  negage- 
ment  at  the  Capitol  theatre, 
New  York,  and  Max  Linder’s 
sensational  burlesque,  “ The 
Three  Must  - Get  - Theres,” 
opened  at  the  Strand,  New 
York. 

After  its  run  at  the  Strand 
“ The  Three  Must  - Get  - 
Theres  ” goes  into  the  houses 
of  the  Keith-Proctor-Moss 
circuit,  where  it  will  feature 
their  bils. 


“ Kick -Back”  F.  B.  O.  Release 

Star  As  Carefree  Cowpuncher  On  Mexican 
Border  Said  To  Offer  Many  Thrills 


u^THE  KICK-BACK,”  the  first 
JL  Harry  Carey  production  to 
be  issued  through  the  Film  Book- 
ing Offices  of  America,  is  the  cur- 
rent release  of  that  company,  fol- 
lowing close  upon  the  Emory  John- 
son police  drama,  “In  the  Name  of 
the  Law,”  which  has  been  creating 
a sensation  in  every  city  in  which  it 
has  been  shown. 

Carey’s  first  F.  B.  O.  production 
brings  the  star  to  the  screen  in  a 
virile  story  of  the  West.  One  of 
its  pre-season  runs  was  at  the  Cap- 
itol Theatre,  New  York,  where  it 
was  booked  by  Samuel  Rothafel  as 
a mid-summer  attraction.  Its  cast 
includes  Ethel  Grey  Terry  as  the 
leading  woman,  and  Henry  B.  Wal- 
thall in  the  role  of  the  “heavy.” 
Val  Paul,  who  has  sponsored  Carey 


in  past  productions,  directed  the  pic- 
ture. 

The  locale  of  “ The  Kick-Back  ” 
is  laid  near  the  Mexican  border, 
where  Carey  plays  the  role  of  a 
carefree  cowpuncher,  the  proud 
possessor  of  the  only  water  hole  in 
that  section  of  the  desert.  A com- 
mission to  drive  a herd  of  horses 
into  the  United  States  takes  him 
across  the  Rio  Grande,  where  he 
discovers  that  his  papers  have  been 
forged  and  that  the  Mexican  offi- 
cials are  seeking  to  arrest  him.  A 
tremendous  thrill  is  said  to  be  of- 
fered in  this  sequence.  Carey  en- 
gages in  a hand-to-hand  fight  in 
the  center  of  the  river,  which  for 
sheer  realism,  has  seldom  been  ex- 
celled on  the  screen. 


“Blood  and  Sand”  Going  Big 

Valentino  Picture  Threatens  to  Eclipse 
Success  Scored  by  “ The  Sheik  ” 


“Rich  Men’s  Wives” 
Does  Well  in  N.  Y. 

The  engagement  of  “ Rich  Men’s 
Wives,”  the  initial  Preferred  Pic- 
ture which  B.  P.  Schulberg  pre- 
sented at  the  Capitol  Theatre,  New 
York,  through  the  Al  Lichtman 
Corporation,  during  the  week  of 
August  20,  was  one  of  the  most 
satisfactory  the  big  Broadway  house 
has  had  in  months,  according  to 
announcement.  The  picture  opened 
to  packed  houses  on  Sunday,  with 
something  in  excess  of  18,000  paid 
admissions  for  the  day,  and  main- 
tained a fast  pace  all  through  the 
week. 

This  showing  at  the  Capitol,  as 
well  as  those  in  the  California,  Los 
Angeles,  and  the  California,  San 
Francisco,  and  the  U.  S.  Theatre, 
in  Paterson,  N.  J.,  was  in  the  na- 
ture of  a pre-release.  Actual  re- 
lease of  the  picture  will  begin  with 
its  showing  on  the  Loew  Metropoli- 
tan circuit  the  week  of  Septem- 
ber 11. 


PARAMOUNT  believes  that  its 
Fred  Niblo  production,  “Blood 
and  Sand,”  starring  Rodolph  Val- 
entino, is  destined  to  eclipse^  the 
sensational  success  scored  by  “The 
Sheik,”  and  bases  its  opinion  upon 
the  great  record  which  the  picture 
has  set  up  in  New  York,  Los  An- 
geles and  Chicago  during  its  pre- 
release engagements  in  those  cities. 

In  New  York,  where  “Blood  and 
Sand”  played  to  capacity  through- 
out the  past  three  weeks  at  the  Ri- 
voli  anu  for  a simultaneous  week 
at  the  Rialto,  it  was  found  neces- 
sary to  terminate  the  run  at  its 
very  peak,  in  order  to  make  way 
for  other  important  productions 
scheduled  for  those  theatres.  All 
records  were  smashed  at  the  Ri- 
voli  for  first,  second  and  third  week 
attendance  and  receipts,  while  at 


the  Rialto  there  was  turn-away 
business  at  nearly  every  perform- 
ance during  the  week  it  played 
there. 

In  Los  Angeles,  where  the  pic- 
ture opened  four  weeks  ago  at 
Grauman’s  Rialto,  it  has  taxed  the 
seating  capacity  at  all  perform- 
ances, Paramount  states,  and  at  the 
end  of  the  fourth  week  the  crowds 
were  just  as  big  as  ever. 

In  Chicago,  where  “Blood  and 
Sand”  played  the  Roosevelt,  the 
picture  received  the  most  unani- 
mously flattering  notices  from  the 
newspaper  critics  that  have  been  ac- 
corded any  picture  in  that  city  in 
more  than  a year,  and  the  business 
throughout  the  run,  according  to 
Paramount,  has  more  than  justified 
the  praise. 


Strong  Cast  with  Hamilton 

“No  Luck”  Is  Second  of  Series  of 
Comedies  for  Educational  Release 


Elsie  Ferguson  Back  in 
“Outcast” 

After  a year’s  absence  from  the 
screen,  Elsie  Ferguson,  Paramount 
star,  has  returned  to  make  the  pic- 
turization  of  her  stage  play,  “ Out- 
cast,” at  the  Paramount  Long  Island 
studio.  Miss  Ferguson’s  last  work 
in  pictures  was  in  “ Peter  Ibbet- 
son,”  in  which  she  was  co-starred 
with  Wallace  Reid,  a year  ago. 
Since  that  time  she  has  appeared 
on  the  stage  in  “Varying  Shore” 
and  has  toured  Europe  on  a vaca- 
tion trip. 


Larry  Semon  Shown  as 
“Dry”  Detective 

Larry  Semon’s  new  comedy,  title 
for  which  has  not  yet  been  selected, 
is  to  have  a down-town  picture 
house  showing  in  Los  Angeles.  In 
this  new  comedy  Larry  is  a “dry” 
detective,  deeply  concerned  in  tbe 
operations  of  a gang  of  moon- 
shiners on  the  Mexican  border. 

There  are  said  to  be  some  very 
elaborate  and  colorful  sets,  and  the 
cast  includes  some  new  types. 


Lloyd  Hamilton  can  boast  one  of 
the  largest  and  best  casts  he  has 
ever  used  in  a comedy  in  the  second 
of  his  series  of  feature  laugh-mak- 
ers for  Educational,  according  to 
that  office.  Having  delivered  the 
first  of  the  new  Hamilton  Comedies, 
“ The  Speeder,”  which  Educational 
will  soon  release,  Hamilton  has 
plunged  into  work  on  the  next  sub- 
ject, which  he  has  tentatively  titled 
“ No  Luck.” 

Heading  Hamilton’s  support  in 
the  second  picture  is  Ruth  Hiatt, 
who  made  such  an  impression  with 


COMING  SOON 

PERFECT  PICTURES 

"neither  screen  nor  stage — 

BUT  LIFE'S  WINDOW" 


her  work  in  “ The  Speeder  ” that 
she  was  immediately  signed  for  the 
next  production.  Miss  Hiatt  is  a 
combination  of  the  classic  dancer 
and  the  modern  flapper,  her  natural 
beauty  and  artistic  training  in  es- 
thetic dancing  being  combined  with 
the  characteristics  of  the  up-to-date 
girl. 

Two  of  the  best  known  “kiddies” 
in  motion  pictures,  Coy  Watson,  Jr., 
and  Bobbie  De  Vilbiss,  contribute 
largely  to  the  fun.  Lloyd  Bacon, 
son  of  Frank  Bacon,  who  occasion- 
ally lends  his  fine  talents  to  straight 
characterization  in  the  Hamilton 
Comedies,  will  be  seen.  Last  but 
not  least  are  Tom  Kennedy  and 
Tom  McGuire.  Kennedy  has 
played  the  villain  in  scores  of  fa- 
mous dramatic  and  comedy  produc- 
tions. Tom  McGuire  is  an  actor 
and  comedian  of  long  stage  experi- 
ence. 


“A  Tailor  Made  Man” 
Still  Booming 

FRED  MILLER,  manag- 
ing director  of  the  Cali- 
fornia Theatre  in  Los  An- 
geles, reports  that  Charles 
Ray’s  “A  Tailor  Made  Man,” 
his  first  United  Artists  Cor- 
poration feature,  is  still 
booming  along  to  big  bus- 
iness at  Miller’s  theatre,  des- 
pite exceptional  summer 
weather. 

“A  Tailor  Made  Man”  is  now 
in  its  fourth  week.  After  play- 
ing two  weeks  at  the  Califor- 
nia to  capacity  business,  it 
was  transferred  to  the  Miller 
theatre  for  an  indefinite  run. 

“ From  present  indications,” 
said  Mr.  Miller,  “ ‘A  Tailor 
Made  Man  ’ will  go  into  its 
fifth  week,  with  a possibility 
of  six  weeks  if  weather  con- 
ditions favor  a run.” 


“The  Storm”  Sets  New 
Record  in  Seattle 

“ The  Storm,”  Universal’s  Jewel 
production,  starring  House  Peters, 
of  Langdon  McCormick’s  celebrated 
stage  play,  opened  to  the  biggest 
business  ever  experienced  in  the 
city  of  Seattle,  reports  from  the 
Columbia  Theatre  indicate. 

In  the  face  of  strong  counter-at- 
tractions, “ The  Storm  ” played  to 
more  than  15,000  admissions  during 
the  first  three  days  of  its  run,  it  is 
stated,  breaking  all  records  at  the 
Columbia. 

The  opening  day’s  attendance  was 
5,170,  the  second  day’s  attendance 
5,071,  and  the  third  day’s  4,146, 
with  a promise  of  larger  crowds 
during  the  succeeding  days  of  the 
week. 


Charles  Ray  Becomes 
Radio  Announcer 

Charles  Ray,  producer  and  star  of 
“ A Tailor  Made  Man,”  his  first 
United  Artists  Corporation  release, 
which  is  having  an  unprecedented 
summer  run  in  Los  Angeles,  recent- 
ly joined  the  ranks  of  radio  “an- 
nouncers,” when  he  read  over  the 
Los  Angeles  Examiner’s  radio 
James  Whitcomb  Riley’s  wonder- 
fully appealing  poem,  “The  Girl  I 
Loved.” 

Afterward  the  management  of  the 
Examiner  wrote  Mr.  Ray  that  they 
had  received  many  letters  from  his 
admirers  commenting  on  how  splen- 
didly his  voice  carried  and  how  dis- 
tinctly plain  the  words  of  the  Riley 
poem  were  heard. 


“Nanook”  Producer 
Tells  of  Experiences 

The  extraordinary  reception  of 
“Nanook  of  the  North”  by  the 
press  and  by  the  picture-going 
public  all  over  the  country,  says 
Pathe,  caused  Robert  J.  Flaherty, 
its  producer,  to  be  early  besieged 
b}'  magazine  editors  for  accounts 
of  his  experiences  in  photograph- 
ing this  epic  of  the  frozen  regions. 
The  World’s  Work  for  September, 
just  out,  contains  a handsomely 
illustrated  article  by  Mr.  Flaherty, 
entitled  “How  I Filmed  ‘Nanook 
of  the  North’,”  describing  inci- 
dents of  absorbing  interest. 


1282 


Motion  Picture  News 


Buy  Carefully,  Laemmle  Warns 

Universal  President  Advises  Exhibi- 
tors To  Look  Before  Purchasing 


Stars  of  Associated 
Shine  on  Broadway 

THE  names  of  Associated 
Exhibitors  stars  and 
feature  players  loom 
large  and  bright  in  the  incan- 
descents  in  front  of  Broad- 
way picture  palaces  these 
nights.  For  at  least  three 
straight  weeks  feature  offer- 
ings of  this  company  are  the 
attractions  in  three  of  the  big- 
gest houses  on  the  Great 
White  Way. 

During  half  of  last  week 
“ When  Husbands  Deceive,” 
with  Leah  Baird,  was  the 
photoplay  feature  at  Loew’s 
State. 

This  week  the  Capitol,  the 
largest  theatre  in  the  world, 
is  presenting  the  greatest,  of 
the  Associated  Exhibitors- 
Leah  Baird  pictures.  “ Dusk 
to  Dawn.” 

On  Sunday,  September  3rd, 
the  Mark  Strand  begins  the 
run  of  the  Harold  Lloyd-As- 
sociated Exhibitors  super  at- 
traction, “ Grandma’s  Boy. 


24  Houses  Run  “Foolish 
Wives”  Day  and  Date 

What  is  considered  a record  for 
day  and  date  booking  is  reported 
from  Detroit  this  week,  where 
“ Foolish  Wives,”  the  Universal- 
Jewel-Von  Stroheim  special  is  be- 
ing shown  simultaneously  in 
twenty-four  theatres.  This  com- 
bination run  follows  a four  weeks’ 
run  enjoyed  recently  by  the  picture 
in  one  of  Detroit’s  leading  theatres. 

Among  the  two  dozen  theatres 
showing  the  million  dollar  picture 
to  Detroit  theatre  goers  are  the 
DeLuxe,  the  New  Home,  the  Crys- 
tal Park,  the  Myrtle,  the  Stratford, 
the  East  Side,  the  Library,  the 
Lakewood,  the  Beechwood,  the 
Priscilla,  the  Holbrook,  the  La 
Veeda,  the  Knickerbocker,  the 
Grande,  the  Ferndale,  the  Virginia, 
the  Brooklyn,  the  Strand,  the  Oak- 
man,  Boulevard,  the  Mack,  the 
Farnum,  the  Merrick,  the  Black- 
stone  and  the  Fairmount. 

“ Foolish  Wives,”  perhaps  more 
than  any  film  of  recent  days,  has 
been  booked  for  day  and  date  runs 
in  many  cities.  In  Jersey  City,  N. 
J.  six  theatres  not  only  played  the 
feature  on  the  same  days,  but  pooled 
the  advertising  and  obtained  great 
splurges  in  the  local  papers. 


Clean  Comedies  Shown 
in  Chautauqua 

An  example  of  the  clean  appeal  of 
Century  Comedies  is  afforded  by 
their  success  at  Chautauqua  this 
summer,  according  to  the  Century 
office.  The  Chautauqua  Institute, 
which  holds  its  summer  school  about 
70  miles  from  Buffalo,  N.  Y.,  con- 
trols not  only  the  homes,  stores  and 
lighting,  but  the  entertainment 
schedule  as  well. 

College  deans  and  instructors 
from  every  big  University  in  the 
country  lecture  there  and  the  best 
features  and  short  subjects  are  run 
in  the  theatre  this  institution  con- 
trols. Century  comedies  were  used 
almost  exclusively  this  summer  and 
special  advertising,  billing,  and  ex- 
ploitation were  given  the  Baby 
Peggy  and  Brownie  pictures. 


THE  exhibitor  who  books  pic- 
tures willy-nilly,  and  who  does 
not  look  at  what  he  is  buying,  will 
always  be  buried  under  a depres- 
sion wave,  in  the  opinion  of  Carl 
Laemmle,  president  of  Universal. 
In  a statement  just  made  public  at 
the  Universal  home  office,  he  urges 
exhibitors  to  look  at  every  picture 
they  buy,  no  matter  what  the  cost 
in  time  and  trouble  for  its  screen- 
ing. This  method,  he  asserts,  is  the 
only  salvation  for  the  exhibitors 
with  the  sick  box  office. 

“ The  time  has  passed,”  he  says, 
“ when  an  exhibitor  can  be  success- 
ful by  booking  shows  for  a whole 
year  at  a time,  or  by  contracting 


“GRANDMA’S  BOY,”  the 

k-J  Harold  Lloyd  — Associated 
Exhibitors  super-attraction,  pro- 
duced by  Hal  Roach,  is  now  in  the 
16th  week  of  its  record-smasl  ing 
run  in  Dr.  H.  B.  BreckwecM’s 
Symphony  Theatre,  Los  Ange..  c. 
already  surpassing  by  two  weeks 
the  longest  previous  run  of  any 
picture,  of  whatever  length  or 
nature,  in  that  city.  The  Los 
Angeles  record  for  the  continuous 
showing  of  a comedy,  established 
by  Harold  Lloyd  with  “A  Sailor- 
Made  Man,”  was  shattered  nine 
long  weeks  ago. 

Many  other  cities,  meanwhile, 
are  sharing  figure-shattering 
honors  with  Los  Angeles.  When 
Calvin  Heilig,  on  August  21st, 
started  “Grandma’s  Boy”  on  its 
third  week  in  the  Heilig  Theatre, 
Portland,  Ore.,  the  high  water 
mark  for  the  showing  of  a photo- 
play in  the  Oregon  metropolis  was 
passed.  The  picture  ran  fourteen 
days  in  P.  Mortimer  Lewis’s  Bijou 


Cathedral  Cities  Being 
Studied  for  Picture 

IN  order  to  obtain  an  exact 
film  replica  of  the  little 
cathedral  city  of  Tidbor- 
ough,  as  described  by  the 
author  in  the  novel,  “ If  Win- 
ter Comes,”  Harry  Millarde 
is  now  in  England  producing 
a special  screen  version  of  the 
most  famous  cathedral  cities 
in  the  country. 

When  A.  S.  M.  Hutchinson 
acknowledged  that  he  had  not 
written  the  story  around  any 
particular  city,  Millarde  set 
forth  to  find  one  which  tallied 
exactly  with  the  description. 
He  has  now  decided  to  take 
the  scenes  in  two  different 
places  — Winchester,  where 
Sabre’s  house  will  be  found, 
and  Canterbury,  where  are 
situated  the  book  store  of 
Fortune,  East  and  Sabre,  and 
the  Barracks  of  the  famous 
Pinks. 


for  pictures  which  are  not  even 
made.  The  exhibitor  of  today  can- 
not even  afford  to  invest  in  any 
picture  which  he  has  not  seen  and 
with  which  his  showman's  judg- 
ment does  not  assure  him  a crowd- 
ed house. 

“ The  man  who  buys  a pig  in  a 
poke  usually  gets  nothing  but  the 
poke.  It  should  be  the  self-consti- 
tuted duty  of  every  exhibitor  to 
make  of  himself  a committee  of 
one  to  review  all  jiictures  submitted 
for  purchase  and  to  buy  only  the 
very  best.  Otherwise  he  might 
succeed,  but  only  through  unadul- 
terated luck.  The  cards  will  be 
stacked  against  him.” 


Theatre,  Atlantic  City,  which  is 
three  days  longer  than  any  film 
ever  played  in  that  seaside  resort 
town  before.  Until  “Grandma’s 
Boy”  appeared  simultaneously  in 
Homer  Ellison’s  Princess  and 
Rialto,  each  of  them  a large  down- 
town theatre,  no  picture  ever  had 
divided  its  first  run  in  Denver  be- 
tween two  houses. 

A telegram  from  Eddie  Zorn, 
owner  of  the  big  Temple  Theatre, 
Toledo,  to  President  Arthur  S. 
Kane,  of  Associated  Exhibitors, 
tells'  of  the  smashing  triumph 
“Grandma’s  Boy”  is  scoring  in  that 
city  and  of  the  upset  it  has 
occasioned  in  his  booking  arrange- 
ments. 


Elaborate  Sets  For 
‘‘Broadway  Rose” 

One  of  the  most  distinctive  feat- 
ures of  Robert  Z.  Leonard’s  forth- 
coming presentation  of  Mae  Mur- 
ray in  “ Broadway  Rose,”  is  said  to 
be  the  beauty  of  the  settings.  Care- 
ful attention  invariably  has  been  ex- 
pended on  artistic  settings  for  all 
of  the  Mae  Murray  photoplays,  with 
the  idea  of  making  them  not  only 
beautiful,  but  accurate  from  the 
point  of  view  of  nationality. 

Elaborate  as  have  been  the  for- 
mer Mae  Murray  releases,  those 
who  have  had  an  opportunity  of 
witnessing  her  latest,  “ Broadway 
Rose,”at  its  recent  private  showing, 
are  reported  to  be  convinced  that  it 
excels  anything  that  this  star  has 
ever  attempted. 


Standing  Is  Star  in 
“Isle  of  Doubt” 

“The  Isle  of  Doubt,”  the  six 
reel  feature  which  Playgoers  Pic- 
tures has  announced  for  release 
September  10.  is  said  to  be  admi- 
rably adapted  to  the  abilities  of 
Wyndham  Standing,  who  is  the 
star  in  the  production.  The  storv 
opens  in  New  York  City,  with 
ulimpses  of  life  in  “high”  society, 
but  transfers  to  the  tropics,  whose 
adventure  and  lure  are  said  to  be 
presented  with  all  their  wealth  of 
charm. 


Architectural  Review 
Praises  Sets 

THE  American  Architect 
and  the  Architectural 
Review  devotes  a full 
page  in  its  issue  of  August 
second  to  the  lavishness  and 
care  displayed  in  the  con- 
struction of  the  magnificent 
“ sets  ” used  in  “ Rich  Men’s 
Wives,”  a Preferred  Picture 
being  distributed  by  the  A1 
Lichtman  Corporation. 

Stills  from  the  production 
were  used  to  illustrate  what 
the  paper  considered  a “ fine 
example  of  motion  picture 
architecture.”  The  skill  and 
accuracy  employed  in  build- 
ing the  settings  were  com- 
mented upon  from  the  point 
of  view  of  experts  along  this 
line. 


Ray  Asked  to  Play  Old 
King  Neptune 

Fancy  Charles  Ray,  famous  for 
his  roles  embodying  virile  youth, 
playing  an  old  man  part!  He  has 
one  admirer,  anyway,  who  thinks 
he  could  get  away  with  it.  Edward 
L.  Bader,  Mayor  of  Atlantic  City’, 
N.  J.,  sent  a message  to  the  star 
urging  him  to  take  the  role  of  King 
Neptune  in  that  famous  resort’s 
annual  pageant  on  September  6,  7 
and  8. 

Ray  has  a full  appreciation  of  the 
honor,  for  only  men  of  celebrity 
and  achievement  are  considered  for 
the  place,  but  he  had  to  decline. 


Duratize 

YOUR  FILMS 


CONSULT 

Dura  Film  Protector  Co. 

INCORPORATED 

220  WEST  42nd  STREET 
NEW  YORK  CITY 
Allan  A.  Lownes,  President 
Phone  Byrant  5576 

ABOUT  adding  to  the 
life  of  your  Film 


INSIST  UPON 

Duratized 

FILMS 


Records  For  “Grandma’s  Boy’ 

Harold  Lloyd  Picture  Is  Having  Ex- 
tended Runs  In  All  Parts  of  Country 


September  p , 1922 


1283 


Critics  Favor  Allied  Picture 

“The  Three  Must-Get-Theres”  Gets 
Unanimous  Approval  Along  Broadway 


Tanks  Provide  Water 
to  Flood  Town 

Fifteen  railroad  tank  cars,  each 
with  a capacity  of  5,000  gallons, 
which  were  emptied  and  refilled 
six  times,  provided  the  flood  water 
for  the  realistic  climax  to  “The 
Town  That  Forgot  God,”  the  Fox 
special  production  for  the  season  of 
1922-23.  The  village,  consisting  of 
thirty  frame  buildings,  was  built  at 
the  foot  of  a hill  near  Fort  Lee, 
New  Jersey.  A railroad  spur 
along  the  top  of  the  hill,  and  the 
fifteen  tank  cars  were  stationed  on 
this  track. 

A system  of  hose  carried  the 
water  from  the  tank  cars  to  the 
inlet  of  a concrete  moat  built 
around  the  village.  More  than  five 
miles  of  hose  were  used  in  filming 
the  flood  scenes.  The  entire 
seventy-five  thousand  gallons  of 
water  were  turned  loose  into  the 
well  or  moat  at  one  time. 


Sales  Manager  Sees 
Bright  Future 

W.  B.  Frank,  general  sales 
manager  of  Associated  Exhibitors, 
returning  this  week  from  a trip 
that  took  him  as  far  west  as  Cin- 
cinnati and  soifth  to  Louisville, 
brought  reports  of  a spirit  of 
decided  optimism  manifested  by 
exhibitors  in  Pennsylvania,  Ken- 
tucky and  West  Virginia. 

“There  is  no  question  but  that 
business  in  these  states  is  picking 
up,”  said  Mr.  Frank.  “Evidences 
of  the  improved  outlook  were 
apparent  in  every  city  and  town  I 
visited,  and  they  manifested  them- 
selves in  more  than  one  way.  Not 
only  are  exhibitors  willing  to  pay 
higher  prices  for  big  productions 
than  they  would  have  considered  a 
year  ago,  but  several  regard  busi- 
ness prospects  as  justifying  the 
building  of  new  theaters  or  the 
1 econstruction  or  improvement  of 
existing  houses.” 


Engineering  Feat  Seen 
in  News  Reel 

The  last  issue  of  Kinograms, 
Educational’s  news  reel,  shows  some 
interesting  glimpses  of  “ The 
greatest  engineering  feat  ever  at- 
tempted in  South  America,”  and 
one  of  the  biggest  engineering  jobs 
ever  undertaken  in  the  world."  This 
remarkable  engineering  work  is  the 
razing  by  American  engineers  of 
Castle  Hill,  a mountain  in  the  heart 
of  the  city  of  Rio  de  Janeiro, 
Brazil. 


Private  Showing  For 
Rogers’  Picture 

A private  showing  of  “ The 
! Headless  Horseman  or  The  Legend 
of  Sleepy  Hollow,”  was  given  at 
the  Plaza  Theatre,  New  York,  last 
Wednesday  morning.  The  film 
adaptation  of  Washington  Irving’s 
masterpiece  was  seen  in  ten  reels 
and  it  is  to  be  cut  to  seven. 

Carl  Stearns  Clancy,  the  producer, 
explained  that  the  showing  was 
given  so  that  his  friends  in  the  pro- 
fession might  make  any  suggestions 
which  they  cared  to  that  would  help 
the  picture  before  the  final  cutting 
and  editing  which  will  be  in  the 
hands  of  Will  Rogers,  the  star  of 
the  production,  and  himself. 


MAX  LINDER'S  “The  Three 
Must-Get-Theres  ” ran  away 
with  all  the  honors  on  New  York’s 
Rialto,  Broadway,  this  week,  if  the 
critics  are  to  be  taken  as  the  cri- 
terion. This  first  production  for 
the  newly  formed  subsidary  of 
United  Artists,  the  Allied  Produc- 
ers and  Distributors’  Corporation 
played  the  Strand  theatre.  There 
was  not  an  unfavorable  comment 
by  either  critic  or  public  and  the 
Strand  theatre  did  a capacity  busi- 
ness with  the  production,  accord- 
ing to  the  Allied  Producers. 

“ Do  not  miss  this  picture,”  is 
the  way  Harriette  Underhill  of  the 
Tribune  begins  her  review.  “It  is 
an  extremely  amusing  burlesque  on 


ONE  of  the  most  unusual  ele- 
ments in  the  success  of  the 
Pathe  feature,  “Nanook  of  the 
North,”  is  said  to  be  the  phe- 
nomenal amount  of  newspaper 
advertising  taken  by  exhibitors. 
In  San  Pedro,  Cal.,  a town 
of  20,000  inhabitants,  four  news- 
paper pages  heralded  the  coming  of 
“Nanook  of  the  North"  at  the 
Victoria  Theatre. 

The  same  amount  of  space  was 
taken  in  a leading  Salt  Lake  City 
newspaper  during  the  local  run. 

A cleverly  constructed  advertise- 
ment appeared  in  the  Wenatchee 
Daily  World,  in  the  vicinity  of 
Spokane.  The  newspaper  covered 
the  surrounding  territory'  and 
twelve  different  towns  all  showing 
the  photoplay  at  different  times 
were  including  in  the  advertise- 
ment, telling  of  the  date  and  place 
of  the  showing. 

Ralph  Lieber,  business  manager 
of  the  Circle  Theatre,  Indianapolis, 
writes  as  follows  : 

“We  have  just  finished  with 
‘Nanook  of  the  North,’  and  it 


' The  Three  Musketters.”  Max 
Linder  is  ‘ Dart-in-again  ’ and  in 
his  plumed  hat  he  looks  just  like 
Irene  Bordoni.  In  some  places 
slow  motion  pictures  are  used  with 
telling  effect.  Whoever  directed 
this  comedy  got  all  the  fun  pos- 
sible out  of  it  and  the  titles  are  not 
only  smart,  they  are  clever.” 

The  New  York  Times  said,  “It 
is  good-natured  and  lots  of  fun, 
abounding  in  broad  and  whole- 
hearted mockery.  Following  Fair- 
banks in  the  story  almost  step  by 
step,  it  parallels,  rather  than  fol- 
lows him.  It  never  tries  to  be  ro- 
mantic, it  is  content  to  be  a bur- 
lesque.” 


certainly  was  a pleasure  to  have 
run  this  picture.  It  was  univer- 
sally well  liked,  and  there  were 
many  of  our  patrons  who  came 
two  and  three  times  to  see  it.” 


“Sherlock  Holmes”  an 
October  Release 

Goldwyn’s  second  release  for  the 
new  season — John  Barrymore  in 
“ Sherlock  Holmes,”  to  be  released 
on  October  9 — has  many'  angles  of 
appeal  to  exhibitors  and  the  picture 
going  public  aside  from  the  name  of 
America’s  outstanding  dramatic 
genius  in  the  title  role  of  a picture 
about  the  most  famous  character  in 
the  world’s  detective  fiction,  accord- 
ing to  the  Goldwyn  offices. 

The  leading  woman  is  Carol 
Dempster.  The  arch  villain  is  Gus- 
tav von  Seyffertitz. 

The  Dr.  Watson  to  Mr.  Barry- 
mores Sherlock  Holmes  is  played 
bv  Roland  Young. 

The  villainess  is  beautiful  Hedda 
Hopper. 


Schulberg  Cast  Now 
Completed 

Another  strong  cast  of  players 
has  been  completed  by  B.  P.  Schul- 
berg with  the  announcement  of  the 
selection  of  Edith  Roberts  to  enact 
an  important  part  in  his  forthcom- 
ing Preferred  Picture,  “Thorns 
and  Orange  Blossoms.” 

Miss  Roberts,  who  will  be  seen 
as  the  young  wife  in  the  Bertha  M. 
Clay  story,  was  selected  as  much 
because  of  her  unusual  gift  for 
characterization  as  for  the  screen 
charm  that  has  won  her  a niche  of 
her  own  on  the  silver  sheet. 

The  picture  now  is  being  screened 
with  an  all-star  company  that  in- 
cludes, in  addition  to  Miss  Roberts, 
Estelle  Taylor,  Kenneth  Harlan, 
Arthur  Hull,  Carl  Stockdale  and 
Evelyn  Selbie. 


Marion  Davies  Returns 
For  Interiors 

Robert  G.  Vignola  and  his  com- 
pany have  returned  to  Cosmopolitan 
Studio,  New  York,  after  a two 
weeks’  location  trip  in  and  around 
Stamford,  Conn.,  doing  exteriors 
for  his  forthcoming  production, 
“Adam  and  Eva.”  This  is  the  Guy 
Bolton-George  Middleton  comedy 
which  Vignola  is  now  doing  with 
Marion  Davies  in  the  leading  role. 

The  interior  scenes  for  this  pro- 
duction, designed  by  Joseph  Urban, 
will  be  taken  at  the  company’s 
studio  in  New  York. 


Chinese  Picture  Gets 
Character  Actors 

Two  of  the  greatest  character 
actors  of  the  screen  will  be  seen 
in  “Ching,  Ching,  Chinaman,”  the 
second  Preferred  Picture  for  re- 
lease through  the  A1  Lichtman 
Corporation.  When  the  cast  for 
this  story  was  chosen,  the  services 
of  Lon  Chaney  and  Walter  Long 
were  secured  to  portray  two  parts 
which  required  the  highly  special- 
ized talents  which  both  possess. 

The  production  is  now  well 
under  way.  Tom  Forman  is 
directing. 


Century  Comedies  For 
Eastman  House 

William  A.  Calihan,  who  manages 
the  Piccadilly  Theatre,  the  Regent 
Theatre,  and  other  Rochester  thea- 
tres, which  are  accounted  the 
finest  in  the  city  of  Rochester, 
N.  Y.,  has  signed  up  for  the  entire 
output  of  Century  Comedies. 

Special  showings  in  the  city’s  big- 
gest clubs,  and  especially  written 
articles  for  the  papers  are  among 
Mr.  Calihan’s  plans  for  getting  be- 
hind Century  Comedies. 


Andree  Tourneur  En- 
gaged for  Universal 
Series 

Andree  Tourneur,  noted  as  a 
screen  beauty,  has  been  engaged  to 
play  opposite  Roy  Stewart  in  the 
Universal  two-reel  “ lumberjack  ” 
stories  now  being  filmed  under 
Robert  Hill's  direction  at  Fort 
Bragg,  in  Mendocino  County,  Cal. 


Fox  Picture  For  Oct.  Release 

4 A Little  Child  Shall  Lead  Them’’  Due 
To  Op  en  In  New  York  Lyric  Labor  Day 

OCTOBER  15th  is  the  date  set  sary  that  “A  Little  Child  Shall 
by  the  Fox  Film  Corporation  Lead  Them”  should  be  able  to 
for  the  release  of  “A  Little  Child  stand  comparison  with  its  pre- 
Shall  Lead  Them,  ’ the  sixth  of  the  decessors.  Everything  points  to  a 
special  productions  announced  by  flattering  result  of  the  test,  accord- 
the  Fox  organization  for  the  ing  to  the  Fox  office, 
present  season.  The  picture,  which  Two  more  specials  that  will  soon 
is  scheduled  to^  open  at  the  Lyric  be  placed  in  the  hands  of  the  ex- 
Theatre,  New  York,  on  Labor  Day,  hibitor  are  “Lights  of  New  York” 
Monday,  September  4th,  is  a heart  and  “My  Friend,  the  Devil.”  This 
story  along  the  lines  of  the  success-  last  named  picture,  which  is  a 
ful  domestic  dramas  that  have  screen  version  of  Georges  Ohnet’s 
been  shown  by  this  company  on  celebrated  novel  “Doctor  Rameau,” 
Broadway  and  then  made  a trium-  has  the  well  known  Charles  Rich- 
phant  progress  in  the  picture  man  in  the  leading  role.  Those 


houses  of  the  country. 

Following  such  important  and 


who  are  familiar  with  the  power- 
ful situations  contained  in  this 


highly  esteemed^  productions  as>  work  of  the  French  author  who 
“The,,  Fast  Mail,”  “A  Fool  There  wrote  “The  Ironmaster,”  will 
Was,”„  “Silver  Wings,”  “Monte  readily  recognize  its  excellence  as 
Cristo”  and  “Nero,”  it  was  neces-  screen  material. 


Exhibitors  Advertise  Picture 

“Nanook  Of  The  North  Is  Given 
Wide  Exploitation  in  Newspapers 


I 


1284 


Motion  Picture  News  tj 


First  National  Expects 
Big  Season 

ONE  of  the  strong  indica- 
tions that  the  1922-23 
season  will  be  a big  one 
for  motion  pictures  is  em- 
bodied in  telegrams  received 
by  Floyd  M.  Brockel,  super- 
visor of  exchanges  for  Asso- 
ciated First  National  Pic- 
tures, Inc.,  from  branch  man- 
agers and  salesmen  through- 
out the  country  who  have 
been  holding  sale  conferences 
in  their  various  districts. 
One  of  these  telegrams,  sent 
during  the  First  National 
Central  District  meeting  at 
Cleveland,  is  as  follows: 

“ Unanimous  opinion  man- 
agers and  salesmen  attending 
Central  District  Conference 
that  First  National  releases 
announced  for  Fall  excel  by 
far  and  previous  lineup  for 
similar  period.  These,  in  com- 
bination with  distributon 
plan  outlined  by  District 
Manager  Bandy,  assure  cer- 
tain success.  Entire  staff  ju- 
bilant over  prospects  for 
greatest  business  in  history  of 
organization.” 


“Grandma’s  Boy”  Song 
For  N.  Y.  Strand 

Big  exhibitors  throughout  the 
country  are  welcoming  the  new 
song,  “Grandma’s  Boy,”  which  was 
inspired  by  the  Harold  Lloyd- 
Associated  Exhibitors  feature 
comedy  of  the  same  name,  produc- 
ed by  Hal  Roach. 

Joseph  Plunkett,  managing  direc- 
tor of  the  Mark  Strand  Theatre, 
New  York,  expressed  a desire  to 
hear  the  song  and  promptly 
arranged  for  its  use  in  the  elab- 
orate prologue  with  which  the 
Strand  will  welcome  “Grandma’s 
Boy,”  during  its  run  there,  begin- 
ning September  3. 

The  song,  which  is  set  to  fox 
trot  music,  is  by  Herb  Crooker, 
Jean  Haves  and  Pete  Wendling. 
and  promises  to  be  a decided  hit. 


Goldwyn  Gets  Booking  Requests 

Announcement  of  Release  Order  Brings 
Quick  Response  For  Showings 


Goldwyn  pictures  cor- 
poration states  that  since 
the  announcement  of  the  order  and 
date  of  release  of  the  first  eight  of 
its  twenty  big  super-features  for  the 
new  season,  the  requests  for  book- 
ings in  first  run  theatres  of  the  first 
release  have  been  heavy. 

The  first  of  the  releases  is  the  new 
Rupert  Hughes’  “ Remembrance,” 
of  which  Goldwyn  expects  a record 
that  will  surpass  that  of  its  com- 
panion picture,  also  by  Mr.  Hughes, 
“The  Old  Nest.”  “Remembrance” 
was  conceived  in  the  same  vein  as 
“ The  Old  Nest,”  but  tells  another 
side  of  the  story  of  home — that  of 
the  unsung  Father  of  the  family. 

With  Rupert  Hughes’  reputation 
as  a writer  of  “ best  seller  ” screen 


stories  to  back  up  its  claims  for 
“ Remembrance,”  Goldwyn  sent  its 
selling  force  into  the  field  prepared 
for  a great  response.  Already  the 
response  is  setting  in  and  “ Remem- 
brance ” will  be  soon  shown  in  a 
host  of  big  cities. 

Exhibitors  are  confident  of  the 
picture’s  appeal  to  the  public,  not 
only  because  of  the  success  of  all 
previous  Hughes  photoplays,  but 
because  of  the  special  cast  engaged 
— Claude  Gillingwatej,  Patsy  Ruth 
Miller,  Cullen  Landis  and  Kate  Les- 
ter— and  because  of  the  localized 
newspaper  advertising  campaign 
which  Goldwyn  is  going  to  conduct 
in  connection  with  the  big  city  show- 
ings. 


Mack  Sennett  Discusses  Comedy 

Story  and  Action  Essential,  As  Well  As 
El  imination  o f Slap-Stick  H ok  um 


STORY  and  action  are  what 
count  in  up-to-date  comedies, 
according  to  Mack  Sennett,  whose 
productions  are  released  through 
First  National.  Sennett  said: 

“The  American  sense  of  humor, 
which  without  doubt  is  the  keenest 
in  the  world,  demands  nourishment. 
There  is  no  known  medium 
through  which  laugh-making  can 
hope  to  continue  its  present  day 
progress  and  receive  the  wide  na- 
tional distribution,  other  than  the 
screen,  to  which  the  major  portion 
of  the  public  have  learned  to  look 
for  its  entertainment.” 

“The  producer  of  comedy,  much 
the  same  as  the  producer  of  dra- 
ma and  comedy-drama,  must  con- 
sider more  seriously  the  worth  of 
story  material  and  at  the  sacrifice 


of  other  picture  making  detail,  in- 
sert more  ‘reason’  for  doing  things. 
One  thing  most  necessary  to  over- 
come, to  more  firmly  establish  com- 
edy films  as  a part  of  the  ‘big  the- 
atre’ program  is  the  immediate 
elimination  of  a lot  of  the  old  style 
slapstick  hokum  and  play  up  in  its 
place,  an  appealing  story  of  love, 
romance  or  adventure — something 
with  a plot  behind  it.  The  old  meth- 
od of  hooking  up  a series  of  time- 
worn gags  to  a mere  thread  of  a 
story  is  worn  out. 

“There  is  no  sensible  reason  why 
comedy  entertainment,  whether  it 
be  of  the  two  reel  variety  or  of 
longer  length,  should  not  be  treated 
with  the  same  serious  consideration 
as  is  the  more  heavy  material  given 
to  the  screen.” 


“Rich  Men’s  Wives” 
on  Broadway 

“Rich  Men’s  Wives,”  the  initial  I 
release  of  Preferred  Pictures 
through  the  A1  Lichtman  Corpora-  j 
tion,  which  S.  L.  Rothafel  booked 
for  a week’s  run  at  the  Capitol 
beginning  August  20,  is  proving  a 
powerful  antidote  for  the  usual 
hot  weather  depression. 

The  box  office  reported  that  the 
crowd  storming  the  theatre  when 
the  picture  opened  on  Sunday  sur- 
passed any  previous  attendance 
this  summer,  the  receipts  parallel- 
ing the  average  winter  perfor- 
mance. 


Drives  1,500  Miles  to 
Paint  Scenery 

Christian  Von  Schneidau,  who 
for  the  last  six  months  has  been 
painting  portraits  of  Alary  Pickford 
and  Douglas  Fairbanks,  has  left 
Los  Angeles  to  motor  fifteen  hun- 
dred miles  to  Crater  Lake,  Ore., 
where  he  will  paint  several  can- 
vasses. 

Von  Schneidau,  who  is  rated  as 
the  most  celebrated  Swedish  painter 
in  America,  is  anxious  to  study 
light  vibrations  in  the  Crater  Lake 
country  where,  due  to  the  altitude 
and  peculiar  light  conditions,  an  al- 
together  new  and  complex  field  for 
study  is  offered. 


“Trouble”  Wins  Praise 
of  Exhibitor 

A.  P.  Desmoreaux,  manager  of 
the  Strand  Theatre,  Aladison,  Wis., 
has  written  to  Associated  First  Na-  : 
tional  Pictures,  Inc.,  regarding  his 
experience  in  showing  Jackie  Coo- 
gan  in  “ Trouble,”  a First  National 
Attraction. 

“ I am  pleased  to  advise  you  that 
this  picture  gave  one  hundred  per 
cent  satisfaction  and  I cannot  think  t 
of  any  picture  shown  here  in  the 
past  that  received  as  many  favor- 
able comments  from  the  public  as 
this  one,”  he  says  in  his  letter.  ' 


P’APOWERS  PRESENTS 


nELAW 

AN  EMORY  JOHNSON  PRODUCTION 


Di*T«i*oT€0 


FILM  BOOKING  OFFICES  OF  AMJERlCA., 


IN  THE 


The  Picture  with  a Soul  ' 


For  use  in  exploiting  “In  the  Name  of  the  Law,”  F.  B.  O. 


September  p , i p 2 2 


1285 


NEW  THEATRE 

Construction  & Equipment 

PROJECTION  Department  c * m e b * 

P.  M.  ABBOTT - TECHNICAL  EDITOR 


Loew’s  Warfield  Theatre  Embodies 
Many  Commendable  Features 

Building  Cost  $1,250,000  With  Seating  Capacity  For  Three  Thousand 


SAN  FRANCISCO’S  latest  theatre, 
the  Warfield,  was  erected  by  Marcus 
Loew  at  a cost  of  $1,250,000.  The 
structure  also  includes  a nine-story  office 
building.  The  Warfield  is  one  of  the  most 
beautiful  and  pretentious  houses  in 
America.  It  has  a seating  capacity  of 
3,000  and  combines  everything  that  goes 
into  the  “ personality  ” for  the  modern 
playhouse.  G.  Albert  Lansburgh  was  the 
architect. 

On  entering  the  auditorium  proper,  its 
great  roominess  is  very  noticeable,  being 
furnished  in  marble  walls,  and  decorated 
with  crystal  clusters  of  electric  lights, 
plaster  work,  leaded  glass,  and  paintings. 

The  ventilating  system  installed  is 
| known  as  the  Duct  System.  The  huge 
blowers  located  on  the  floor  line  at  each 
1 side  of  the  stage  and  facing  the  audito- 
rium feed  fresh  air  from  the  conducts  on 
the  floor.  The  outlet  to  this  air  is  given 
by  means  of  small  mushrooms  placed 
under  each  seat.  The  used  air  is  drawn 
lout  of  the  building  through  the  ceiling. 

] Because  of  this  perfect  ventilation,  smok- 
ing is  permitted. 

The  stage  is  exceedingly  well  equipped 
with  every  conceivable  device  that  saves 
time.  The  sliding  “ tormentors,”  or  wings, 
'n  the  front  just  behind  the  arch  are  new 
to  the  local  stage,  making  it  unnecessary 
raise  the  curtain  in  order  to  bring  on 
the  piano  or  any  piece  of  property  for 
special  concerts.  The  “ tormentors  ” are 


s Warfield,  San  Francisco,  has  a capacity 
of  3,000 


Slow  Burning  Film 

THE  Ontario  Fire-Fighters  Associa- 
tion, comprising  the  fire  departments 
of  municipalities  throughout  the  Province 
of  Ontario,  in  annual  convention  at  Brant- 
ford, Ontario,  adopted  a resolution  sub- 
mitted by  the  Toronto  delegates  calling 
upon  the  motion  picture  industry  to  adopt 
at  once  the  exclusive  use  of  “ slow- 
burning  film.”  The  resolution  referred  to 
“ the  present  expensive  burden  of  inspec- 
tion, regulation  and  surveillance  of  mov- 
tion  picture  theatres  placed  upon  public 
fire  and  safety  departments  ” because  of 
the  nitro-cellulose  film  now  commonly  in 
use  and  declared  that  the  attitude  of  the 
motion  picture  industry  was  unwarranted 
and  indefensible.  The  mover  urged  that 
it  was  the  “ moral  duty  ” of  the  industry 
to  adopt  slow-burning  film. 

Col.  John  A.  Cooper  of  Toronto,  secre- 
tary of  the  Canadian  Motion  Picture  Dis- 
tributors Association,  declared  in  an  in- 
terview, in  reply  to  the  Fire-Fighters 
Association,  that  “ producers  were  willing 
and  anxious  to  use  slow-burning  film  ” 
but  that  the  latter  was  yet  in  its  early 
stages  of  production.  Col.  Cooper  drew 
attention  to  the  types  of  projection  ma- 
chines now  in  general  use  which  pre- 
vented heat  from  reaching  the  film  and 
also  outlined  the  safeguards  which  are  to 
be  found  in  all  projection  rooms  of 
theatres. 

A great  many  controversies  have  been, 
and  undoubtedly  will  be,  instigated  by  the 
merits  of  non-inflamable  film  versus  flam- 
able  film.  Great  progress  has  been  made 
in  the  development  of  the  non-inflamable 
films  and  it  seems  quite  probable  the 
future  will  see  its  universal  adoption. 
However,  at  present,  there  are  several 
drawbacks  for  general  use  in  the  theatres 
due  to  certain  particular  physical  charac- 
ters of  the  film.  There  is  no  question  of 
the  great  advantages  this  industry  will 
reap  when  the  time  comes  for  the  uni- 
versal use  of  a film  that  burns  very 
slowly. 


taken  forward  and  the  piano  brought  on 
from  the  entrance  to  the  stage.  In  this 
way  the  audience  cannot  see  what  is  going 
on  behind  the  curtains. 

The  orchestra  and  balcony  chairs  are 
designed  for  the  maximum  comfort  and 
great  care  was  given  the  loge  and  box 
seats  to  insure  their  popularity  with  the 
patrons.  The  mezzanine  floor  is  deco- 
rated with  a great  deal  of  art  work  and 
is  also  furnished  with  large  easy  chairs, 


beautiful  rugs,  draperies,  lamps,  and  other 
effects. 

The  projection  room  is  equipped  with 
all  the  latest  devices  to  insure  the  crite- 
rion in  screening  the  picture. 

The  ladies’  and  men’s  rest  rooms  are 
also  salient  features  of  the  Warfield, 
decorated  with  colors  and  furniture  be- 
fitting the  style  of  the  house.  The  patrons 
will  find  it  a pleasing  place  to  rest  in  these 
rooms. 

The  $100,000  Moller  organ  will  furnish 
the  accompaniment  for  a large  orchestra. 

Every  seat  in  the  theatre  is  accessible 
to  an  exit.  There  are  many  exits,  all  of 
which  improve  the  looks  of  the  house 
rather  than  spoil  the  appearance.  Per- 
sons can  reach  any  seat  without  climbing 
an  unnecessary  step,  and  may  leave  the 
same  way. 

Comfort  and  convenience  have  been  de- 
manded by  Marcus  Loew  in  the  construc- 
tion of  the  Warfield. 

The  opening  of  the  new  Warfield  was 
marked  by  the  appearance  of  thirty  screen 
stars,  never  before  brought  together  on 
one  stage.  The  stars  were  brought  to  San 
Francisco  on  a special  train  and  were 
dined  and  generaled  at  the  Palace  Hotel. 
The  most  prominent  of  the  stars  who  as- 
sisted in  the  opening  were : Mary  Mc- 
Avoy,  Lois  Wilson,  Mary  Miles  Minter, 
Bebe  Daniels,  Billie  Dove,  Lila  Lee,  Theo- 
dore Roberts,  Thomas  Meighan,  Fred 
( Continued  on  page  1294) 


Main  stairway  on  lower  floor  leading  up  to 
the  mezzanine  promenade  of  Loew’s  Warfield 
theatre,  San  Francisco,  Cal. 


1286 


Motion  Picture  News 


Loews  U arficld,  San  Francisco,  showing  the  stage  and  proscenium  arch.  Beautiful  Muriel  paintings  decorate  the  ceiling  and  panels.  The  theatre 

and  building  cost  $1,250,000  and  has  a seating  capacity  of  3,000 


Texas  Dealer  Reports  Good  Business  in 

Usual  Dull  Season 


TTE  R.  D.  Thrash  Company,  Texas  dis- 
tributors of  Motiograph  projectors,  Gardi- 
ner velvet  gold  fibre  screens  and  Greenwood 
changeable  electric  signs,  reports  several  com- 
plete installations  for  the  month  of  July  which 
is  usually  the  dullest  month  in  the  year  in  the 
Texas  theatre  equipment  budget. 

Indicating  their  belief  that  a revival  of  busi- 
ness will  be  seen  this  Fall,  a number  of  Texas 
exhibitors  are  constructing  new  theatres,  and 
completely  overhauling  those  now  in  operation. 

The  recent  installations  of  the  New  Model 
Motiograph  projectors,  and  other  equipments, 
include  cities  in  nearly  every  section  of  the 
State.  It  would  seem  that  improvement  in  con- 
ditions is  not  local  but  general. 

The  Gen  theatre,  Texarkana,  has  completed 
installation  of  two  new  model  motiograph  pro- 
jectors, Gardiner  velvet  gold  fibre  screens  and 
specially  built  lobby  display,  and  reports  a 
capacity  business  for  the  past  thirty  days. 

J.  M.  Vivion,  Princess  theatre,  Denton. 
Texas,  has  just  completed  the  installation  of 
new  model  motiograph,  and  reports  a nice 
summer  business. 

Hall  Erothers,  Radio  theatre,  $150,000.00, 
opens  at  Beeville,  Tex.,  August  1st,  with  new 
model  motiograph,  Gardiner  velvet  gold  fibre 


screen  and  complete  equipment  installed  by  R. 
D.  Thrash. 

Mr.  H.  T.  Hodge,  owner  of  a string  of 
theatres  in  West  Texas,  has  placed  his  order 
with  the  Thrash  Company  for  complete  equip- 
ment including  new  model  motiograph  projec- 
tors, Gardiner  velvet  gold  fibre'  screen,  motor 
generator  and  specially  built  lobby  frames  and 


CONFIRMATION  of  the  cabled  an- 
nouncement from  Berlin  that  Dr.  Lee 
de  Forest  had  perfected  his  Talking 
Motion  Picture  Film,  and  that  he  would 
shortly  sail  for  this  country  in  order  to 
give  a public  demonstration  of  his  inven- 
tion, has  been  given  at  the  De  Forest 
Radio  laboratories  in  Jersey  City  by  Mr. 
Charles  Gilbert,  President  and  General 
Manager  of  the  De  Forest  Radio  Tele- 
phone and  Telegraph  Company.  Mr. 
Gilbert  stated  that  the  De  Forest  Phono- 
film  or  Talking  Motion  Picture  Film  was 
made  possible  by  the  De  Forest  Audion 
lamp  otherwise  named  the  triode  or  three 
element  vacuum  tube,  now  used  univer- 
sally in  Radio,  the  first  patents  for  which 
were  taken  out  by  Dr.  Lee  de  Forest  in 
1906. 


decorations  for  his  new  Palace  theatre,  now 
under  construction  at  Abilene,  Tex. 

C.  K.  Goss  directs  the  sales  and  service  ef- 
forts of  the  Thrash  Co.,  personally  supervises 
the  installation  of  even-  projector  in  the  Texas 
territory. 

The  Royal  theatre,  Waco,  Texas  has  in- 
stalled new  projectors,  and  is  undergoing  a 
complete  overhauling  and  increasing  its  seating 
capacity. 

A.  A.  Kelley,  Sunshine  theatre,  Brownwood, 
Texas,  recently  opened  a new  theatre,  motio- 
graph equipped,  and  reports  conditions  are  fine 
in  that  section. 


British  Exhibitors  Import- 
ing Machines 

British  exhibitors  are  becoming  more  and 
more  sold  on  American  built  projectors,  and  a 
number  of  the  latest  model  Motiograph  Pro- 1 
jectors  have  been  installed  in  English  moving  p 
picture  theatres,  one  of  the  latest  installations 
being  at  the  Majestic  in  City  Square,  Leeds, 
where  two  of  this  type  machine  are  now  being 
operated,  and  it  is  reported  are  giving  great 
satisfaction. 

The  Motiographs  were  purchased  on  the 
recommendation  of  Ike  Collins,  the  well  known 
New  Castle  exhibitor,  who  has  them  installed 
in  his  entire  chain  of  theatres. 


September  p , 1922 


1287 


Matt  Glazed  White  and  Old  Ivory  Terra  Cotta 


RIALTO  THEATRE 
MACON,  GA. 


C.  K.  Howell,  Architect 


“That  looks  like  a good  Movie  House” 


THAT’S  what  most  people  would  say  when  they 
saw  the  Rialto  Theatre  pictured  above.  A cer- 
tain percentage  of  them  would  step  up  to  the  box 
office — others  would  remember  this  theatre  and  return 
when  they  wanted  to  see  a good  picture. 

A theatre-front  like  the  Rialto’s  attracts  patrons. 
It  is  a permanent  advertisement  that  suggests  quality 
programs  and  pleasant  surroundings.  And  this  dis- 
tinctive appearance  has  been  obtained  simply  and 
inexpensively  by  the  effective  use  of  Terra  Cotta  as 
ornament  and  trim. 

Terra  Cotta  gives  real  architectural  distinction  at 
less  cost  than  any  material  of  equal  worth.  And  as 
Terra  Cotta  can  readily  be  had  in  any  shape  or  color 


it  can  be  used  for  the  most  intricate  ornamentation 
as  readily  as  for  the  simplest — made  to  harmonize 
with  any  style  of  architecture. 

And  remember  that  Terra  Cotta  is  permanent — 
proof  against  weather  and  time.  It  is  thoroughly  fire- 
resistant — its  colors  are  fadeless  and  unchanging. 
When  dust  and  grime  settle  on  its  surface,  an  easy 
washing  with  soap  and  water  makes  Terra  Cotta  clean 
and  bright — freshness  and  color  completely  restored. 

We  have  prepared  some  interesting  literature  on 
the  use  of  Terra  Cotta  in  theatre  construction  which 
give  many  valuable  facts.  We  suggest  you  write 
for  it.  Address  National  Terra  Cotta  Society, 
19  West  44th  St,  New  York,  N.  Y. 


TERRA  COTTA 


Permanent 


Beautiful 


Vrofitable 


1288 


Motion  Picture  News 


Kenosha  Audiences  Delighted  by  East 
India  Organist  at  Orpheum  Theatre 


MUCH  interest  has  been  aroused  in  Kenosha, 
Wisconsin  by  the  appointment  of  Dr.  Hy- 
land Eiman  Slatre-Wilson  to  preside  at  the  big 
three  manual  Barton  Orchestral  Organ  installed 
in  Saxe  Brothers’  half-million  dollar  Orpheum 
Theatre. 

Dr.  Slatre-Wilson  is  one  of  the  best  educated 
musicians  in  the  United  States.  His  education 
was  begun  in  the  public  schools  of  Syracuse, 
New  York  and  continued  at  the  college  of  the 
City  of  New  York,  the  State  University  of  New 
York  and  under  such  masters  of  music  as 
Leschetizky,  Marescalchi,  Consolo,  Vitale  and 
others  in  piano,  violin,  voice  orchestration  and 
composition. 

From  his  youth  Dr.  Slatre-Wilson  took  up 
the  study  of  the  organ  and  at  the  age  of  fifteen 
became  city  organist  of  the  All-India  University 
of  Bombay,  India,  his  native  land.  For  the 
succeeding  few  years  he  was  one  of  the  leaders 
of  East  Indian  musical  world.  He  organized 
the  150  piece  Emin  D’Nalyh  Orchestra,  named 
after  him.  (Emin  D’Nalyh  is  Dr.  Slatre-Wil- 
son’s  family  name). 

Dr.  Slatre-Wilson  comes  from  a long  line  of 
great  East  Indian  educators.  To  one  of  his 
ancestors  is  credited  the  founding  of  Theosophy. 
About  ten  years  ago  Dr.  Slatre-Wilson  returned 
to  the  United  States  with  the  internationally 
famous  Dr.  John  Alexander  Dowie  of  Zion 
City,  Illinois.  Dr.  Dowie  at  that  time  was  build- 
ing the  Zion  City  tabernacle  and  planned  to 
install  one  of  the  best  pipe  organs  in  the  United 
States  to  be  used  in  connection  with  a large 
choir  and  extensive  musical  festivals.  Dr. 
Slatre-Wilson  was  placed  in  charge  of  the  organ 
selection  and  installation  and  himself  designed 
one  of  the  best  Cathedral  Organs  in  the  United 
States,  which  even  now  is  a famous  feature  of 
Zion  City.  The  organization  and  establishment 
of  the  great  Zion  City  Choir,  whose  singing  has 
brought  pleasure  to  hundreds  of  thousands  in 
dozens  of  cities,  was  also  a work  of  Dr.  Slatre- 
Wilson. 

Moving  to  Kenosha,  Wisconsin,  Dr.  Slatre- 
Wilson  founded  the  Conservatory  of  Music, 
which  he  conducted  with  great  success  until  the 
opening  of  the  Orpheum,  when  he  took  his 
place  at  the  console  of  the  Barton  Orchestral 


Dr.  Slatre-Wilson's  musical  skill  and  the  widely 
versatile  three  manual  Barton  Organ  has  cap- 
tivated Kenosha’s  music  loving  “ movie  ” goers, 
and  the  Orpbeum  is  crowded  daily  and  nightly. 
The  delicately  shaded,  thousand-toned  melodies 
pouring  from  the  dozens  of  throats  of  the 
Barton  Organ  in  response  to  the  touch  of  Dr. 
Slatre-Wilson’s  gifted  fingers  is  a revelation 
both  of  human  skill  and  instrumental  perfec- 
tion. 

In  explanation  of  the  marvelously  intricate 
improvisations  and  minute  tonal  gradations  with 
which  Dr.  Slatre-Wilson  delights  Orpheum 
audiences,  he  modestly  gives  great  credit  to  the 
Barton  Divided  Manual.  “ I was  greatly  sur- 
prised,” he  says,  “ to  find  that  in  spite  of  the 
fact  that  more  tonal  combinations  and  a richer 
expression  are  possible  with  the  Barton  than  I 
have  ever  been  able  to  find  heretofore.  I was 
able  to  play  it  readily  on  sight,  without  a minute 
of  study  and  I find  it  a constant  inspiration  in 
my  daily  striving  to  gain  further  mastery  of 
organ  playing.” 


Ralph  Pccorelli.  who  has  joined  the  staff  of  the 
neiij  Duart  Laboratory.  Pecorelli  started  his 
career  in  this  industry  in  1907 


Ralph  Pecorelli  Joins  Staff  of  New  Duart 

Laboratories 

R 


ALPH  PECORELLI,  who  was  a pioneer 
in  this  industry  and  has  specialized 
throughout  his  career  in  the  laoratory  in- 
dustry, will  now  cooperate  in  running  the  new 
Duart  Laboratory  which  has  recently  opened  in 
New  York  City  for  the  purpose  of  specializing 
in  the  development  of  negatives  and  first  prints. 
All  the  work  done  in  this  laboratory  is  to  be 
done  personally  by  a small  staff  of  experts  who 
have  specialized  in  laboratory  work  for  a num- 
ber of  years  and  in  this  way  hope  to  give  the 
producer  and  distributor  the  criterion  in  the 
finished  product.  An  idea  of  the  vast  expe- 
rience which  Ralph  Pecorelli  has  had  in  this 
important  phase  of  the  industry  may  be  best 
gained  from  an  interview  that  the  News  repre- 
sentative had  with  him : 

“ I started  among  the  pioneers  in  this  game 
as  a mere  helper  in  the  laboratories  of  the 


Organ  installed  there.  The  combination  of  American  Biograph  Company  in  Hoboken,  X.  J.. 


The  Saxe  Brothers  half-million  dollar  Orpheum  theatre  at  which  Dr.  Slatre-Wilson,  the 
Indian  Musician,  performs  on  the  mammoth  Barton  Orchestral  Organ. 


m 1907,  and  there  worked  from  the  capacity 
or  helper  through  all  the  various  departments 
ot  the  laboratory,  especially  devoting  a great 
deal  ot  study  to  developing  and  timing.  At  that 
tune  I was  working  with  Allen  & Schultz  and 
ot  er  men  who  at  that  time  were  considered 
the  most  expert  in  their  time.  I was  given  com- 
plete charge  of  the  plant  in  1912  and  remained 
in  that  capacity  to  1919,  at  which  time  I be- 
came connected  with  Universal  in  the  capacity 
ot  inspector  and  remained  with  this  company 
until  1920.  I then  became  affiliated  with  the 
late  Mr.  Karger.  at  that  time  head  director  of 
the  Metro  Film  Corporation,  where  I was  given 
charge  of  their  first  prints  and  negatives.  In 
my  present  connections  with  the  Duart  Labora- 
tory  I feel  that  I will  find  a splendid  opportu- 
nity tor  the  expression  of  my  ability  in  the  art 
of  developing  and  printing  as  I will  aid  in 
the  actual  work  myself. 

“ ^ er-v  few  producers  and  directors  today 
actually  understand  and  recognize  the  impor- 
tance of  the  developing  of  the  negative  and  the 
making  of  the  first  print.  It  is  only  through 
the  combined  efforts  of  both  the  cameraman 
and  the  darkroom  man  that  a high-class  nega-1 
tive  is  turned  out.  The  inside  man  has  to  be 
just  as  expert  and  capable  in  his  line  as  the 
cameraman  is  in  his.  Either  can  spoil  a scene 
and  thus  necessitate  its  remaking.  A great  deal 
depends  on  the  manner  in  which  a negative  is 
developed.  Negatives  which  are  developed  with 
imperfections  may,  in  many  instances,  turn  out 
fairh  commendable  first  prints,  but  when  used 
for  general  use  in  the  laboratory  for  release 
work  they  are  found  to  be  lacking  in  the  quali- 
ties which  are  necessary  for  good  release  work. 
Too  much  stress  cannot  be  laid  on  the  desira- 
bility of  perfection  in  the  negative. 

A1  \ oung,  who  is  also  well  known  in  this 
industry  and  .who  has  had  a great  amount  of 
experience  in  the  laboratory,  will  work  person- 
ally on  all  the  work  submitted  in  this  laboratory. 
Young  first  started  his  career  in  this  industry 
with  the  Erbograph  Laboratories,  where  he  re- 
ceived a very  thorough  knowledge  of  laboratory 
work  through  assembling,  cutting  and  editing. 


September  g , 1 g 2 2 


1289 


There  are 
no  music  fools 

You  can't  fool  people  with  poor  music 
—they  may  stand  it  while  they  are  there, 
but  they  will  never  come  back  to  hear 
it  over  again.  Your  public  will  pay  you 
for  good  music.  Even  jazz  lovers  are 
attracted  by  that  wonderful  strain  of 
melody  that  haunts  the  Barton  Orches- 
tral Organ  syncopation,  and  the  real 
music  lovers  find  endless  enjoyment  in 
the  great  variety  of  harmony  made  possi- 
ble with  the  Barton  Divided  Manual. 


The  Barton  Console 
in  the 

Appleton  Theatre, 
Appleton,  Wisconsin. 
F.  W.  Fischer,  Owner 


It  costs  less  to  have  the  right  music — 
the  Barton  Organ,  an  instrument  of  a 
thousand  emotions,  can  be  yours  for 
the  same  cost  or  less  than  an  imitation. 
It  makes  a big  house  out  of  a small  one 
and  makes  the  big  house  a leader. 


You  can  own  a Barton  easily — 
we  will  tell  you  how  — write 
for  information  today. 


313-316  Mailers  Bldg. 
Chicago,  Illinois 

t 


1290 


Motion  Picture  News 


National  Anti-Misframe  League  Forum 


Dear  Editor : 

1 have  heard  several  arguments  on  the  cross- 
ing of  the  light  rays  as  they  go  from  the  aper- 
ture to  the  screen.  Some  claim  that  all  the  rays 
cross  inside  of  the  objective  lens,  while  others 
say  they  all  cross  just  in  front  of  the  objective 
lens  at  the  place  where  the  light  beam  is  nar- 
rowest. I’ve  been  having  an  argument  about 
this  myself  and  I claim  they  all  cross  at  the 
narrowest  part  of  the  beam  directly  in  front  of 
the  objective  lens. 

If  there  is  any  reason  to  believe  that  this  is 
not  so,  that  is,  I mean  any  good  reason  so  I 
can  either  prove  I’m  right  or  wrong,  I’d  like  to 
know  about  it. 

I suppose  a lot  of  the  fellows  have  got  all 
“ het  up  ” in  this  argument  at  some  time  or  other 
and  maybe  they’ve  looked  up  or  tried  some  ex- 
periments to  show  I’m  right  or  wrong.  Any- 
way, I’d  like  to  know  what  the  others  think 
on  this  question. 

I’ve  been  having  pretty  goodh  luck  with  my 
film  lately. 

I find  that  a little  study  on  my  work  makes  it 
easier  for  me  and  I guess  I also  give  better 
proection  to  my  manager. 

Hoping  to  hear  from  some  of  the  boys  who 
know  how  to  answer  my  question. 

John  Linehan, 

N.  aston,  Mass. 


Dear  Sir : 

I have  been  reading  the  Projection  Depart- 
ment of  the  Motion  Picture  News  for  some- 
time and  I think  the  N.  A.  M.  L.  is  of  greater 
importance  among  all  projectionists. 

Every  projectionist  that  thinks  anything  of  his 
profession  should  belong  to  the  League  and  film 
evil  would  be  a thing  of  the  past.  I am  sending 
in  my  application  for  membership  and  hope  you 
accept  it;  also  you  will  find  stamps  enclosed  for 
membership  button. 

Hoping  the  Forum  will  soon  bring  many  more 
members  into  the  League, 

Very  truly  yours, 

William  Oakes, 

Oil  City,  La 


Dear  Editor: 

Enclosed  you  will  find  25  cents  in  stamps  for  a 
button.  I think  it  is  a good  thing  because  every 
projectionist  is  proud  to  show  he  is  a member 


fiiuiuiiiuiiiiiiiiiiiiiiuiiiimiiiiuiiiiiiiiiiiiiiiiuiiiuiiiiiiiuiiliiiiiiiiiiiuiiiiuiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiniig 

HONOR  ROLL 

= (1818)  Melvin  Elms Anadarko,  Okla.  = 

g (1819)  E.  E.  Rawl Batesburg,  S.  Car.  1 

g (1820)  Rudolph  Chicko  Braddock,  Pa.  g 

g (1821)  Walter  Franks Braddock,  Pa.  1 

= (1822)  Stanley  Wisneiwski Braddock,  Pa.  g 

1 (1823)  Clarence  Albrecht Bushnell,  111.  g 

g (1824)  Walter  Hoffman Camden,  N.  J.  1 

g (1825)  Sigismund  Baffin Cristobal,  C.  Z.  1 

g (1826)  Donald  K.  Wiegman De  Graff,  Ohio  g 

= (1827)  Charles  R.  Crane Devol,  Okla.  g 

§ (1828)  George  Follis Everett,  Mass,  g 

g (1829)  Leonard  Woodward Ft.  Scott,  Kans.  g 

g (1830)  J.  E.  Buttner Guerneville,  Cal.  i 

g (1831)  Kenton  J.  Long Harrisonburg,  Va.  g 

§(1832)  Antone  Roeper... Hawarden,  Iowa  g 

g (1833)  Lawrence  Richardson Hickory,  N.  C.  § 

g (1834)  Abner  Pembleton Junction  City,  Kans.  g 

g (1835)  Geo.  M.  Smith Lancaster,  Ohio  g 

§(1836)  Emmett  R.  Griggs Lancaster,  Ohio  § 

§ (1837)  R.  J.  Crosby Latrobe,  Pa.  § 

= (1838)  Malcolm  O.  Grow Lehighton,  Pa.  § 

g (1839)  S.  Carl  Garner Lockhart,  Tex.  g 

= (1840)  Chas.  Allen Louisa,  Ky.  g 

g (1841)  Ed  Tillman Louisa,  Ky.  § 

§(1842)  Waldon  Mayfield Mangum,  Okla.  § 

= (1843)  Tony  Canta Mercedes,  Tex.  §j 

= (1844)  Fred  Hunter Newton,  Kans.  g 

g (1845)  Eugene  W.  Paxton Piedmont,  W.  Va.  g 

g (1846)  J.  G.  Thompson Pineville,  Ky.  = 

§ (1847)  T.  A.  Sullivan . .Pittsburgh,  Pa.  g 

g (1848)  David  E.  Laing Richland  Center,  Wis.  § 

g (1849)  Arthur  Hemmel Rutherford,  N.  J.  g 

g (1850)  Gerald  S.  Knisely Salem,  Ohio  g 

§ (1851)  Pedro  Feliciano  Cabrera.  . .Santurce,  P.  R.  g 

= (1852)  W.  E.  Wolfenbarger Sentinel,  Okla.  = 

§(1853)  T.  W.  White Sesser,  111.  | 

= (1854)  C.  E.  Bannister Sesser,  111.= 

g (1855)  Wendell  W.  Paulding Vinita,  Okla.  § 

g (1856)  David  B.  McGee.  ......  . Westernport,  Md.  = 

g (1857)  Harold  Foster Williamston,  S.  C.  g 

g (1858)  Cecil  J.  Watts Winchester,  Ky.  g 

= (1859)  Price  Linsey Wynne,  Ky.  g 

= (I860)  Joseph  Zito Yonkers,  N.  Y.  g 

g (1861)  Willis  Anderson Yonkers,  N.  Y.  g 

g (1862)  Walter  G.  Vanosdoll Keokuk,  Iowa  g 


siiiiiiiiiiiiii[iiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiniiiiiitiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiii!iiiuiimiiiiiiiiiiimii!iiiiiiiniiiiiiimR7 


of  the  N.  A.  M.  L.  I have  been  operating  five 
years  and  think  the  N.  A.  M.  L.  is  helping  pro- 
jectionists all  over  the  country  to  get  in  touch 
with  the  projection  room.  I have  been  watching 
the  Forum  grow  from  week  to  week  and  enjoy 
reading  it. 

Yours  for  a larger  N.  A.  M.  L. 

C.  C.  Price,  Jr.,  No.  1322, 
Royal  Theatre, 
Tarpon  Springs,  Fla. 


Dear  Editor : 

Will  you  kindly  send  me  some  labels.  Have 
been  getting  pretty  good  films  lately,  except  for 
punch  marks.  These  punch  artists  sure  do  take 


a long  time  in  wising  up.  I never  allowed  a 
punch  in  my  projection  room  and  never  will.  I 
find  the  little  tin  disk  the  best  signal.  Have 
never  had  any  trouble  with  it.  Have  picked  up 
more  than  a few  useful  tips  from  the  Forum 
and  am  for  it  strong. 

Enclosed  25  cents  in  stamps  for  button. 

Yours  very  truly, 

C.  V.  Martin,  No.  1619, 
Temple  Theatre, 
Sault  Ste.  Marie,-  Mich. 

Dear  Sir : 

Enclosed  you  will  find  one  application  blank 
filled  out  for  which  I hope  you  will  send  me  all 
of  the  propoganda  that  go  to  make  up  a member. 
I read  some  time  ago  about  the  league  but  have 
been  unable  to  get  a blank.  I am  a member  of 
the  I.  A.  T.  S.  E.,  Local  181,  of  Baltimore.  For 
further  information  I refer  you  to  them. 

Yours  fraternally, 

M.  R.  Martin, 

1519  W.  Baltimore  St., 
Baltimore,  Md. 


Dear  Editor: 

I am  a member  of  the  league  and  am  very 
proud  of  it.  I think  it  is  about  the  best  move- 
ment ever  made  in  the  way  of  projection.  I do 
not  get  many  bad  prints,  I am  glad  to  say.  I 
have  been  a projectionist  in  Birmingham  for 
seven  years.  I haven’t  a projection  room  to  brag 
about  so  I won’t  do  it.  Although  I get  a picture 
that  pleases.  Enclosed  will  find  stamps  for  but- 
ton. Please  send  me  some  labels. 

Yours  very  truly, 

Harry  McGimsey,  No.  1483, 
Avondale  Theatre,  Birmingham,  Ala. 


Dear  Editor: 

Enclosed  please  find  amount  for  bronze  button 
and  to  pay  postage  on  some  more  labels  as  I am 
getting  low.  I am  glad  to  see  new  members 
signing  the  pledge  so  numerous.  There’s 
nothing  like  the  good  old  N.  A.  M.  L. 

I have  been  getting  lots  of  good  ideas  from  the 
Forum  and  I know  it  has  been  a big  help  to  all 
brother  members. 

Here’s  hoping  for  a much  bigger  League  and 
success. 

Samuel  McAllister,  No.  1161, 

Gem  Theatre,  Port  Norris,  N.  J. 


Blank  for  New  League  Members 


Member’s  Name 


Home  Address  

w 

Theatre  

Name  and  Address  of  Theatre  Manager 


New  members  when  sending  in  application  blanks  for  membership  in 


NATIONAL  ANTI-MISFRAME  LEAGUE  PLEDGE 

/ 1 S a motion  picture  projectionist  who  has  the  interest 
of  his  profession  at  heart  and  is  willing  to  assist  in 
eliminating  some  of  the  evils  practised  in  the  projection- 
room,  I promise  that  1 will  to  the  best  of  my  ability  return 
films  to  the  exchange  in  reasonably  good  condition,  accord- 
ing to-  conditions  of  film  when  received.  Furthermore,  1 
will  when  it  becomes  necessary  remedy  misframes,  bad 
patches,  etc.,  that  may  be  in  the  film  which  I receive  and 
in  this  rvay  co-operate  with  my  brother  projectionists  and 
give  greater  pleasure  to  those  who  make  up  the  motion 
picture  audience  by  showing  films  that  are  free  from  such 
defects.  I also  promise  that  I will  not  make  punch  marks 
in  film,  and  when  film  is  received  by  me,  with  punch  holes, 
I will  notify  the  exchange  to  that  effect  so  that  they  may 
use  their  efforts  to  correct  this  evil. 


the  N.  A.  M.  L.,  please  enclose  twenty-five  cents  for  a membership  button 


September  9,  1922 


1291 


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HOW  DISTRIBUTORS  OF  f 

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I ALL  “FIRST  RUN”  DOWN-TOWN  HOUSES  I 


sssssaM 


Organ  Console  Placed  on 
Elevator 

The  Cataract  Amusement  Company  opened 
their  new  million  dollar  Strand  Theatre  on 
Saturday,  Aug.  26th.  Ne  expense  has  been 
spared  to  make  this  the  most  complete  and 
modern  theatre  in  the  country. 

Among  the  unusual  features  in  this  new 
theatre  is  the  elaborate  Marr  & Colton  Concert 
organ  which  will  be  played  by  the  well  known 
organist  Mr.  Geo.  Bouchard  and  will  be  the 
principal  feature  in  each  days  program. 

The  organ  console  is  placed  on  a push  button 
controlled  elevator  which  brings  the  console 
and  organist  in  plain  view  of  everyone  in  the 
audience  when  the  musical  program  is  being 
rendered.  Upon  completion  of  this  part  of  the 
program  the  elevator  descends  to  the  floor 
level  of  the  orchestra  pit  which  is  its  normal 
position. 

The  organ  is  placed  in  three  sound  proof 
chambers  at  the  right  of  the  stage,  being  so 
arranged  and  placed  as  to  fill  every  part  of  the 
theatre  with  its  splendid  tone.  The  many  new 
features  in  connection  with  this  organ  have 
excited  much  favorable  comment. 


H.  J.  Hallberg  Sends  Re- 
gards 

The  Motion  Picture  News  has  received  a 
post  card  from  J.  H.  Hallberg  sending  his  best 
regards  and  telling  how  he  is  enjoying  his 
first  real  vacation  in  several  years.  From  the 
view  on  the  card,  we  certainly  agree  with  H.  J. 
that  he  would  find  it  difficult  not  to  enjoy  him- 
self among  those  surroundings. 


Organ  installed  in  the  A iagara  Falls  Strand  theatre  by  Marr  & Colton  has  its  console  placed 
on  a push  button  controlled  eleiator , the  arrangement  for  this  apparatus  is  shown  in  the  view 
above.  When  the  musical  selection  is  rendered  the  organist  and  console  are  brought  in  view 

of  the  audience 


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For  twelve  years  Gundlach  Projection  Lenses  have  demon- 
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cation of  the  original  optical  formula  increases  their  efficiency 
and  adds  wonderfully  to  their  effectiveness  for  the  Mazda  as 
well  as  arc  light  source. 

UNSURPASSED  LUMINOSITY 
with  brilliancy  of  Image  and  accurate  rendition  of  tone  values  Is  characteristic 
of  these  lenses. 

You  may  always  depend  upon  the  name  Oundlach  to  represent  the  best  In 
Projection  Lenses,  service  and  reasonable  prices. 

No.  1 Size  Projection  Lenses,  No.  2 Size  Projection  Lenses. 

without  Jacket  $17.00  without  Jacket  $30.00 

No.  1 Size  Jackets 3.00  No.  2 Size  Jackets 5.00 

Sold  subject  to  approval  by  all  dealers 

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Write  for  TransVerteR  Facts 
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The  Cinephor  sharply  defines  details, 
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POLLS 

New  Palace  Theatre 

HAS  INSTALLED 

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POSITION  WANTED — By  experienced  Musical 
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Large  library.  Expert  picture  cueing.  Stage  pro- 
logues. A1  references.  Prefer  first  class  Motion  Pic- 
ture Theatre  in  live  city.  Box  200.  care  of  Motion 
Picture  News.  729  Seventh  Avenue.  New  York  City. 


FOR  SALE — Ernimen  motion  picture  camera. 
Complete  with  tripod,  tilting  head  and  50  M.M. 
F-3.5  lens.  Will  trade  for  Powers  6-A  projector  or 
DeVry  portable  projector.  Carol  Fenvvessy,  Strand 
Theatre,  Rochester,  N.  Y. 


WE  buy  used  portable  suitcase  and  professional 
moving  picture  machines.  Highest  prices  paid.  What 
have  you  for  sale?  Monarch  Theatre  Supply  Co., 
724  So.  Wabash  Avenue,  Chicago.  111. 


FOR  SALE 

Am  closing  out  my  film  exchange  to  enter 
producing  field.  Star  features,  tense  dramas, 
gripping  Westerns  and  snappy  comedies  at  half 
the  cost  of  raw  stock.  Schwartz  Film  Ex- 
change. 730  S.  Olive  St.,  Los  Angeles,  Cal. 


Mailing  Lists 

MOVING  PICTURE  AND 
LEGITIMATE  THEATRES 

22166  Moving  ttctura  by  States,  per  M.  $5.00 


1219  Film  Exchanges,  for  List 7.50 

196  Manufacturers  and  Studios 3.50 

419  Machine  and  Supply  Dealers 4.00 

3674  Legitimate  Theatres  U.  S.  and 

Canada 25.00 

S10  Vaudeville  Theatres 7.50 

A.  F.  WILLIAMS 

166  W.  Adams  Street  Chicago 


Exhibit  of  Optical  Instru- 
ments 

Arrangements  are  now  being  completed  for 
the  exhibit  of  optical  instruments  and  apparatus 
to  be  held  at  the  National  Bureau  of  Standards, 
Washington,  in  connection  with  the  annual 
meeting  of  the  Optical  Society  of  America, 
October  26-28,  1922. 

The  leading  manufacturers  of  optical  equip- 
ment have  already  signified  their  intention  ot 
participating.  However,  the  exhibit  will  not  be 
limited  to  standard  commercial  types.  Indi- 
viduals and  research  laboratories  are  also  in- 
vited to  exhibit  special  research  apparatus. 
Brief  descriptions  of  instruments  and  their  pur- 
poses supplied  by  the  exhibitors  will  be  printed 
in  the  program  and  published  later  in  the 
minutes  of  the  meeting  in  the  Journal  of  the 
Optical  Society.  The  exhibit  of  new  apparatus 
will  thus  constitute  just  as  definite  a contribu- 
tion to  science  as  a paper  communicated  to  the 
meeting.  The  authors  of  papers  communicated 
at  this  meeting  are  urged  to  supplement  their 
papers  by  an  exhibit  of  apparatus  in  case  such 
an  exhibit  is  suitable  and  practicable. 


Marcus  Loew,  upon  opening  his  Warfield 
theatre,  San  Francisco,  raised  the  total  number 
of  his  houses  to  three  hundred 


Loew’s  Warfield  Theatre 

( Continued  from  page  1285) 

Niblo,  Conrad  Nagel,  Ruth  Roland,  Clain 
Windsor,  Viola  Dana,  Shirley  Mason 
Jack  Mulhall,  Walter  Hiers,  Malcom  Mc- 
Gregor, Lupino  Lane,  George  O’Brien 
Hobart  Bosworth,  Dan  Mason,  June 
Elvidge,  Clara  Kimball  Young  and  Mati 
Moore. 

Viola  Dana,  the  star  in  the  “ Fourteenth 
Lover,”  which  was  screened  for  the  open- 
ing week  at  Loew’s  Warfield,  appeared  at 
every  performance  for  a week. 

“ We  find,”  said  Marcus  Loew,  “ courte- 
ous ushers  are  a great  asset  to  picture 
houses,  the  same  as  good  pictures  are, 
and  our  policy  will  be  to  have  the  most 
courteous  ushers  and  usherettes  obtain- 
able, as  well  as  the  best  pictures  in  the 
market.  As  usherettes  we  demanded, 
firstly,  courteous  ones;  secondly,  sensible 
ones,  and,  thirdly,  no  bobbed-haired, 
painted  or  flapper-like  rpaids.” 

Fred  G.  Weiss,  formerly  manager  of 
Loew’s  Garden  theatre  at  Kansas,  will 
be  the  manager  and  Kenneth  P.  Behr,  of  i 
New  York,  and  Arthur  Frahm  will  be  f 
assistant  managers. 


Mr.  Exhibitor: 

Ask  Your  Film  Company  for  the 

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1295 


September  p , 1922 


Reviews  of  the  Latest  Features 


-.Conducted  by  LAURENCE  REIDi 


w Fortune’s  Mask  ” 

Vitagraph — Five  Reels 
(Reviewed  by  Charles  Larkin) 

THE  fact  that  the  action  is  kept  moving 
swiftly  is  a saving  grace  in  this  picture. 
One  doesn’t  stop  to  consider  the  impossibility 
of  many  of  the  situations.  Earl  Williams  has 
been  given  a good  role  in  this  picturization  of 
a popular  O.  Henry  tale.  He  gets  a lot  out 
of  the  character  of  “ Dicky  Maloney,”  who  re- 
turns to  his  father’s  land  to  “ kick  out  ” the 
gang  of  intriguers.  The  selection  of  Patsy 
Ruth  Miller  for  the  principal  feminine  role 
was  a fortunate  one.  Patsy  makes  an  ideal 
senorita  and  she  is  one  of  the  bright  spots  of 
the  picture. 

The  settings,  while  not  elaborate,  are  ade- 
quate. The  costuming  is  correct  in  detail,  es- 
pecially the  uniforms  of  the  officials.  There 
must  have  been  a rush  on  the  medal  market 
when  this  picture  was  made.  The  sessions  of 
the  cabinet  resemble  an  Odd  Fellow  grand 
lodge.  There  is  some  quick  love  making  in 
the  film.  This  at  least  speeds  up  the  action. 
“ Dicky  ” meets  the  heroine  and  marries  her 
all  in  the  course  of  a few  feet  of  film. 

We  have  seen  some  stories  that  Patsy  is 
one  of  the  few  actresses  who  has  never  been 
kissed  on  the  screen.  This  production  puts 
the  damper  on  that  story.  The  way  “ Dicky  ” 
knocks  the  police  and  “ army  ” about  the  land- 
scape will  amuse  the  proletariat.  He  just 
pushes  the  “ army  ” about  at  will.  He  also 
shows  some  of  our  embryonic  second  story 
workers  how  easy  it  is  to  get  out  of  a cell. 
The  action  is  a trifle  too  obvious  in  spots, 
but  the  climax  is  a real  surprise  and  well 
worked  up. 

Oliver  Hardy  as  the  Commandante  is 
amusing  at  times.  There  are  a few  thrill- 
ing moments,  especially  the  capture  of  the 
spy  and  Dicky’s  escape  from  jail.  “ For- 
tune’s Mask  ” is  a fair  program  picture. 

The  Cast 

Ramon  Olivarra,  alias  “Dicky  Maloney” . Earle  Williams 

Pasa  Ortiz patSy  Ruth  Miller 

Losada Henry  Hebert 

General  Pilar Milton  Ross 

Madame  Ortiz Eugenie  Ford 

Vicenti Arthur  Tavares 

Espiration Frank  Whitson 

Chief  of  Police Oliver  Hardy 

Captain  Cronin William  McCall 

Adapted  from  O.  Henry’s  “Cabbages  and 
Kings.”  Directed  by  Robert  Ensminger. 
Scenario  by  C.  Graham  Baker.  Photographed 
by  Steve  Smith. 

The  Story — The  familiar  tropical  republic 
dot.  The  president  is  murdered.  His  son  is 
arought  back  from  the  States  incognito.  Under 
the  name  of  “Dicky  Maloney,”  he  becomes  the 
dol  of  the  people.  After  a series  of  thrilling 
adventures,  the  son  is  acclaimed  the  “man  of 
the  hour” — and  president. 

Classification — A fast  moving  romance  with 
a tropical  locale,  filled  with  the  impossible,  but 
nevertheless  entertaining. 

Production  Highlights — The  murder  of  the 
[^resident  starts  the  picture  off  with  action. 

atsy  Ruth  Miller’s  characterization  of  the 
kenorita.  The  capture  of  the  spy.  “Dicky’s” 
l,k  Ibscape  from  jail.  The  surprise  climax.  Some 
M I fair  exterior  sets. 

■—  Exploitation  Angles — The  tropical  atmos- 
phere of  this  picture  will  give  you  an  oppor- 
unity  to  decorate  your  lobby  in  Spanish 
:ashion,  palms,  flags,  ticket-taker  dressed  in 
miform  of  Central  American  officer,  the  main 
reature  of  which  is  usually  about  a million 
nedals  and  a bright  sash.  Dress  your  girl 
ishers  as  Spanish  senoritas.  A Spanish  dance 
)rologue  will  be  appropriate.  The  star’s 
popularity  and  Patsy  Ruth  Miller’s  following. 

Drawing  Power — Suitable  for  second  class, 
lowntown  houses,  neighborhood  theatres  and 
mall  towns. 


REVIEWED  IN  THIS  ISSUE 
Fortune’s  Mask — Vitagraph 
The  Heart  of  a Texan — Steiner  (S.  R.). 
The  Light  in  the  Dark — First  National. 
West  of  the  Pecos — Steiner  (S.  R.l. 
Remembrance — Goldwyn. 

Saved  bv  Radio — Russell  Productions 

(S.  R.). 

Top  o’  the  Morning — Universal. 

The  Valley  of  Silent  Men — Paramount. 


“ The  Heart  of  a Texan  ” 
William  Steiner  Production — Five  Reels 
( Reviewed  by  D.  I.  Gest ) 

THERE  is  nothing  startlingly  new  in  “ The 
Heart  of  a Texan,”  a typical  Western 
melodrama  of  the  cattle-rustling  days.  How- 
ever, there  is  plenty  of  action  crowded  into  its 
five  reels  and  it  should  take  well  with  lovers 
of  Westerns. 

Neal  Hart  in  the  chivalrous  role  of  “ King  ” 
Calhoun  has  many  opportunities  to  display  his 
ability  as  a two-fisted  fighting  man  and  with 
the  shooting  irons. 

The  plot  of  “ Heart  of  a Texan  ” is  too  ap- 
parent, and  too  inconsistent  at  times,  from  a 
strictly  technical  viewpoint.  But  those  things 
are  too  deep  for  Western  fans.  Action  is  the 
thinv  with  them  and  there  is  action  aplenty  in 
“ The  Heart  of  a Texan.” 

The  Cast 

King  Calhoun Neal  Hart 

Pete  Miller William  Quinn 

Ma  Jackson Sarah  Bindley 

June  Jackson Hazel  Maye 

Link  Yakima  Conutt 

Commanche  Horse Ben  Corbett 

Author — James  Britton.  Scenario  by  Paul 
Hurst.  Directed  by  Paul  Hurst.  Distributed 
by  William  Steiner  Productions. 

The  Story — King  Calhoun,  son  of  an  old 
Texan  family,  learns  that  outlaws  are  prepar- 
ing to  raid  the  Jackson  ranch  and  carry  off 
June,  the  beautiful  daughter  of  Ma  Jackson. 
Previously  Calhoun  had  saved  the  girl  from 
the  leader  of  the  outlaws.  With  volunteers 
recruited  from  neighboring  ranches  Calhoun 
prepares  to  defend  the  Jackson  home.  Amid 
the  attack  he  rides  off  with  a dummy.  The 
outlaws,  thinking  he  has  June,  pursue.  Learn- 
ing of  his  ruse  they  are  determined  to  kill  him, 
but  he  gets  back  to  the  ranch  and  saves  June  as 
his  men  rout  the  outlaws. 

Production  Highlights — The  seige  of  the 
Jackson  ranch.  Calhoun’s  flight  with  the 
dummy  as  the  outlaws  give  chase. 

Classification — Western  melodrama  filled 

with  the  usual  stock  situations. 

Exploitation  Angles — Bill  this  as  a vigorous 
type  of  western  melodrama.  Make  use  of  the 
title  for  a tie-up  with  your  paper.  A cowboy 
executing  lariat  stunts  will  help  in  a prologue. 

Drawing  Power — This  will  please  the  average 
follower  of  Westerns.  Neal  Hart  has  a follow- 
ing and  in  using  his  name  prominently  where 
you  are  sure  of  him — you  should  get  adequate 
returns.  Don’t  promise  them  anything  big. 


Line-up  of  Fifth  Avenue  Coaches  loaned  to 
accommodate  children  invited  to  “For-get- 
Me-Not,”  at  the  Criterion  Theatre,  New  York. 


“ The  Light  in  the  Dark  ” 

First  National — 5600  Feet 
(Reviewed  by  Lillian  Gale ) 
u'-pHE  LIGHT  IN  THE  DARK  ” may 

A be  described  as  a thoroughly  satisfac- 
tory production  founded  upon  a worth-while 
story,  incorporating  a popular  theme,  from 
which  the  title  is  taken — a photoplay  teeming 
with  romance  and  equipped  with  enjoyable 
melodramatic  incident. 

Surrounded  by  a flawless  cast,  Hope  Hamp- 
ton delivers  the  best  characterization  of  any 
role  assigned  her  to  date.  She  has  been  sup- 
plied with  a starring  vehicle  that  offers  a 
star  part  which  has  brought  out  evidence  of 
her  ability  as  an  actress  to  compare  favor- 
ably with  her  acknowledged  beauty.  Miss 
Hampton’s  improvement  over  previous  ef- 
forts is  bound  to  command  favorable  com- 
ment. • 

Foremost,  considering  the  production  as 
a whole,  is  the  introduction  of  a color  process 
unprecedented  in  perfection.  It  is  used,  in 
this  instance,  to  accentuate  the  sub-plot  or 
integral  story  from  the  main  theme.  It  is 
likely  to  create  a sensation  and  inasmuch  as 
it  registers  color  as  accurately  as  the  eye,  it 
illustrates  Miss  Hampton’s  natural  coloring 
and  displays  this  attribute  to  extreme  ad- 
vantage. Needless  to  say,  the  photography 
is  necessarliy  A-l  to  keep  an  even  pace  with 
the  reel  of  color  work. 

The  story  is  an  interesting  departure  from 
the  cut  and  dried  starring  vehicle,  insomuch 
as  it  has  required  a cast  and  real  players. 
For  instance,  the  role  of  Tony  Pantelli,  a 
thief  by  nature  and  choice,  but  with  a heart  of 
gold,  is  a “ made  to  order  ” for  Lon  Chaney, 
who  delivers  his  usual  splendid  performance. 
Then  comes  a toss-up  for  favor  between  Dore 
Davidson,  who  makes  a small  part  stand  out 
with  marked  distinction  and  Edgar  Norton, 
valet  to  a man  of  wealth  and  fancies,  ably 
portrayed  by  E.  K.  Lincoln. 

This  picture  will  appeal,  primarily,  to 
patrons  who  seek  altogether  clean  entertain- 
ment, but  which  has  not  suffered  a loss  of 
character  because  of  an  attempt  to  avoid 
censors.  It  is  romantic  enough  for  the  young, 
serious  enough  for  the  studious  and  produced 
with  marked  consideration  for  picture  goers 
who  demand  the  best. 

The  Cast 

Bessie  MacGregor Hope  Hampton 

J.  Warburton  Ashe E.  K.  Lincoln 

Tony  Pantelli Lon  Chaney 

Mrs.  Templeton  Orrin Theresa  Maxwell  Conover 

Mrs.  Callerty Dorothy  Walters 

Detective  Braenders Chas.  Mussett 

Peters Edgar  Norton 

Jerusalem  Mike Dore  Davidson 

Story  by  William  Dudley  Pelley.  Directed  by 
Clarence  L.  Brown.  Photography  by  Alfred 
Ortlieb. 

The  Story — Has  to  do  with  accident  of  poor 
girl,  who  finds  home  with  rich  people  respon- 
sible for  misfortune.  Brother  of  rich  woman 
trifle’s  with  affections  of  the  girl,  tires  and  seeks 
diversion  abroad.  Poor  girl,  forced  to  fight  for 
existence,  meets  professional  thief  in  third-rate 
boarding  house  where  she  lies  ill.  Meantime, 
rich  man  has  returned  with  cup  alleged  to  have 
healing  power,  which  introduces  the  theme  of 
the  Holy  Grail,  and  illustrates  the  power  of 
Faith. 

Classification — Romantic,  historic,  yet  thor- 
oughly modern  drama,  cross  between  society 
drama  and  life  in  the  underworld. 

Production  Highlights  — Entire  reel  which 
tells  integral  story  of  Holy  Grail.  Another  big 
moment  when  police  raid  pawn  shop.  Well 
worked  up  suspense  when  Tony  makes  second 
theft  of  cup. 


1296 


Motion  Picture  News 


“ East  Is  West  ” 

(Schenck-Talmadge-First  National — 
Seven  Reels) 

(Reviewed  by  Laurence  Reid) 

THIS  play  was  bound  to  reach  the  screen! 

The  favorite  story  of  the  unbreakable 
barrier  of  East  versus  West — the  fact  that  it 
had  an  unusually  long  run  on  Broadway,  the 
fact  that  it  contains  a fine  romance  and 
atmosphere — these  qualities  which  build  pop- 
ularity have  made  it  one  of  the  hits  of  the 
season  as  a photoplay.  It  is  easily  Con- 
stance Talmadge’s  finest  achievement  and  her 
greatest  portrayal  since  the  mountain  maid 
in  “Tolerance.”  Frances  Marion’s  script 
adheres  to  the  original  in  all  the  important 
episodes  and  incident.  If  there  is  any  de- 
parture it  is  to  give  scope  to  the  camera — 
such  as  collecting  the  Chinese  atmosphere 
and  the  enchanting  scene  of  the  love  boat 
when  the  heroine  is  placed  on  the  auction 
block  to  be  sold  to  the  highest  bidder. 

The  picture  carries  so  much  charm,  so 
much  opulence,  that  even  if  you  saw  the  play 
you  are  certain  to  call  the  new  version  a 
greater  achievement  insofar  as  its  background 
and  atmosphere  are  concerned.  The  story  of 
the  Chinese  girl  who  escapes  from  a horrible 
marriage  through  the  aid  of  a friendly  Amer- 
ican youth  is  familiar  to  most  everyone.  How 
she  reaches  San  Francisco — how  she  learns 
American  manners  and  slang — how  she  nearly 
becomes  the  property  of  the  influential  king 
of  Chinatown,  Charlie  Yong — how  she  is 
rescued  again  by  her  Occidental  benefactor 
and  taken  to  his  home  and  accepted  by  his 
parents  when  it  is  proven  that  she  is  a white 
girl  stolen  from  missionaries — these  points 
are  well  established  in  scenes  of  perfect  con- 
tinuity. 

The  photography  is  of  a de  luxe  quality, 
and  through  it  Constance  Talmadge  radiates 
a gifted  expression.  A black  wig  cut  in  Chin- 
ese fashion  enhances  her  features.  She  will 
delight  her  following  and  establish  a greater 
audience  for  her  pictures  than  ever.  • Sydney 
Franklin  has  brought  forth  the  glamour  of 
the  East  in  vivid  style.  His  Chinatown  is 
truly  atmospheric.  And  the  manner  in 
which  he  guides  the  players  shows  that  he 
had  his  eye  upon  the  correct  dramatic  values. 
Witness  Warner  Oland  as  Charlie  Yong,  the 
“ heavy  ” of  the  story.  This  capable  charac- 
ter actor,  who  can  interpret  the  Chinaman 
more  realistically  than  any  other  player,  will 
receive  an  ovation  everywhere.  Some  scenes 
could  be  shortened,  particularly  those  which 
emphasize  the  comedy  relief  of  the  dance 
hall  and  Ming  Toy’s  penchant  for  chewing 
gum. 

In  all  it  is  a picture  which  should  make  a 
barrel  of  money.  It  carries  the  breath  of 
romance  and  charm  and  we  catalogue  it  as 
a sure-fire  hit.  Dust  off  your  S.  R.  O.  sign. 


Ming  Toy . ... 
Lo  Sang  Kee. 

Hop  Toy 

Billy  Benson. 
Jimmy  Potter 
Mr.  Benson . . 
Mrs.  Benson.  . 
Charlie  Yong. 


The  Cast 

Constance  Talmadge 

E.  A.  Warren 

Frank  Lanning 

Edward  Burns 

Nigel  Barrie 

Winter  Hall 

Lillian  Lawrence 

Warner  Oland 


By  John  Hymer  and  Samuel  Shipman,  Scenario 
by  Frances  Marion.  Directed  by  Sydney  Frank- 
lin. Produced  by  Joseph  M.  Schenck.  Dis- 
tributed by  First  National. 

The  Story — Ming  Toy,  supposedly  a Chinese 
girl,  escapes  from  her  evil  guardian  through  the 
aid  of  an  American  youth.  She  reaches  San 
Francisco  and  is  introduced  as  the  charge  of  a 
friendly  Chinaman.  Her  beauty  attracts  king 
of  Chinatown,  but  when  he  attempts  to  take  her 
away,  the  American  youth  arrives  and  befriends 
her.  He  places  her  in  his  home  and  his  parents 
become  reconciled  to  his  desire  to  marry  her 
when  it  is  proven  that  she  is  a white  girl. 

Classification — Romance  taking  in  the  Orient 
and  Occident.  Based  upon  elimination  of  bar- 
rier of  East  versus  West.  Considerable  love 
interest  and  some  melodrama. 

Production  Highlights — The  star’s  best  per- 
formance since  “Intolerance.”  The  fine  work 
of  Warner  Oland  as  Charlie  Young,  approach- 
ing George  Nash’s  portrayal  in  stage  play.  The 
fine  atmosphere  and  photography. 


In  the  IVeber  and  North  offering  “ The  Curse 
of  Drink”  Harry  Morey,  old  favorite,  is 
the  central  figure. 


West  of  the  Pecos 


William  Steiner  Production— Five  Reels 
. (Reviewed  by  D.  I.  Gest) 


<<'\17'EST  OF  THE  PECOS”  gives  Neal 
VV  Hart  plenty  of  opportunity  to  show 
his  versatile  accomplishments.  The  story  is 
one  that  has  often  been  told  of  the  West,  the 
troubles  of  the  early  settlers  with  the  out- 
laws and  claim  jumpers  of  the  prairie 
schooner  days.  But  it  is  very  well  done. 
Helen  Mayo  handles  her  part  very  well  as 
does  the  little  prairie  child. 

The  story,  scenario  and  direction  were  all 
by  Neal  Hart  and  of  course  he  has  the  star 
part  of  Jack  Laramie,  the  hero.  Hart  has  a 
large  following  among  the  picture  fans,  es- 
pecially in  the  small  towns  and  neighbor- 
hood houses,  and  they  most  certainly  should 
have  no  fault  to  find  with  their  idol  in  this 
one.  There  is  much  vigorous  action  and 
thrills  aplenty. 

There  is  plenty  of  beautiful  scenery 
throughout  the  picture.  The  drama  is  han- 
dled with  pleasing  directness  and  is  not  long 
drawn  out. 


The  Cast 

Jack  Laramie Neal  Hart 

Chuck  Wallace William  Quinn 

Joe  Madison Max  Wessel 

Mrs.  Osborne Sarah  Bindley 

June  Osborne Helen  Mayo 

Wolf  Bradley Ben  Corbett 

Story  and  scenario  by  Neal  Hart.  Directed  by 
Neal  Hart.  Distributed  by  William  Steiner 
Productions. 

The  Story — The  United  States  marshall  in 
the  southwest  learns  that  a man  and  son  have 
been  killed  in  a raid  by  outlaws  on  their  home 
and  that  the  bandits  have  carried  off  the 
daughter,  June  Osborne.  He  rushes  his  best 
man,  Jack  Laramie,  to  the  scene  under  orders 
to  round  up  the  band  at  any  cost.  Jack  en 
route  rescues  a little  girl,  whose  parents  have 
been  killed  while  crossing  the  prairie  to  stake 
out  a new  home.  Laramie  drops  into  a cafe 
and  there  learns  the  identity  of  the  outlaw 
gang  and  the  place  where  June  is  imprisoned. 
That  night  he  descends  upon  the  cottage, 
shoots  June’s  captor  and  later  brings  about  the 
arrest  of  the  other  bandits.  He  claims  June 
for  his  bride  and  they  decide  to  take  the  little 
prairie  girl  into  their  home. 

Production  Highlights— The  rescue  of  the 
little  girl  on  the  prairie  by  Laramie.  His  raid 
upon  the  cottage  where  June  is  held  prisoner. 
The  round  up  of  the  outlaw  band. 

Classification — Western  melodrama  featuring 
the  outlaw  raids  and  the  stamping  out  of 
villainy  by  government  agents.  Love  interest 
and  thrills  abound. 

Exploitation  Angles— Since  Neal  Hart  has  a 
definite  following  among  small  town  patrons, 
be  sure  to  play  him  up.  Bill  it  as  an  “up  and  at 
’em”  western,  filled  with  characteristic  action 
and  thrills.  Use  your  cowboy  quartette  for  a 
prologue. 

Drawing  Power — Likely  to  please  small 
town  and  neighborhood  houses.  If  public  is 
not  tired  of  usual  westerns  this  one  will  get 
over. 


“Remembrance” 
Goldwyn — 5650  Feet 
(Reviewed  by  Charles  Larkin ) 

IT  is  with  a deep  feeling  of  reverence  that 
we  take  our  pen  in  hand  to  comment  on 
what  will  undoubtedly  be  one  of  the  most 
talked  of  pictures  of  the  new  season.  Here 
is  a feature  so  far  above  the  usual  run  of 
filmplays  that  it  sets  a new  standard.  There 
is  only  one  word  applicable  to  it  and  that  is 
— masterpiece.  This  is  a photoplay  in  which 
“ Dad  ” comes  into  his  own.  The  screen  has 
been  inundated  with  mother  stuff.  It  is  there- 
fore eminently  fitting  that  father  should  have 
a chance.  Well,  he  gets  it  in  “Remem- 
brance,” which  is  one  of  the  finest  things 
Goldwyn  or  any  other  company  has  ever 
contributed  to  the  literature  of  the  silent  art. 

A niche  in  the  film  hall  of  fame  must  needs 
be  set  aside  for  Claude  Gillingwater  who  as 
John  P.  Grout,  the  “ pop  ” of  the  story,  gives 
the  shadowstage  one  of  its  truly  great  char- 
acterizations. This  veteran  actor  makes  the 
role  a living,  breathing  thing.  One  moment 
our  eyes  are  moist,  the  next  we  are  taking 
part  in  the  rare  humor  of  the  comedy  mo- 
ments. This  is  life  stripped  bare — life  as  it 
is  undoubtedly  lived  in  thousands  of  homes 
in  this  land.  We  predict  a real  reform  around 
these  thousand  fireplaces  after  some  folks  see 
“ Remembrance.”  If  ever  a film  drove  home 
a lesson,  a forceful  moral,  it  is  this  one. 

All  praise  to  Rupert  Hughes  for  his  enter- 
taining story,  his  transcribing  of  it  to  the 
screen  and  his  flawless  direction  The  cast 
is  one  of  uniform  excellence.  Kate  Lester 
does  some  of  the  best  work  of  her  long  ca- 
reer. Patsy  Ruth  Miller’s  smile  and  charm- 
ing personality  shines  throughout  the  action. 

“ Remembrance  ” has  been  mounted  with 
unusual  care  in  every  detail.  The  sub-titles 
are  unusually  expressive  and  well  worded. 
The  scenes  during  which  “ Pop  ” is  hanging 
between  life  and  death  and  in  his  delirium 
tells  mother  of  the  old  days  and  how  he  longs 
for  a word  of  love  are  moments  that  set  the 
heart  strings  strumming.  We  recommend 
“ Remembrance  ” as  a 100  per  cent,  picture. 
It  has  everything. 


The  Cast 


John  P.  Grout.  . . 
Mrs.  Grout- . . . 

Mab  

Seth  Smith  

Georges  Cartier. 
J.  P.  Grout,  Jr. 
Ethelwolf  Grout 

Elise  

Beatrice  

Mrs.  Frish 

Two  children  . . 


Claude  Gillingwater 

Kate  Lester 

. Patsy  Ruth  Miller 

Cullen  Landis 

. . Max  Davidson 
. . Richard  Tucker 

Dana  Todd 

. Nell  Craig 

...  Esther  Ralston 
...  Helen  Hayward 


f Lucille  Ricksen 
1 Arthur  Trimble 


By  Rupert  Hughes.  Directed  by  Rupert 
Hughes.  Scenario  by  Rupert  Hughes.  Photo- 
graphed by  Nobert  Brodin.  Art  director, 
Cedric  Gibbons. 


The  .Story- -Like  many  other  "Pops’  John  P. 
Grout  has  grown  old  and  had  almost  walked 
into  bankruptcy  trying  to  keep  his  family  in 
style  and  his  sons  out  of  scrapes.  One  day  he 
became  seriously  ill  and  in  his  delirium  calls 
on  God  to  save  him  so  that  he  can  work  and 
keep  his  children  out  of  the  poorhouse.  A\  hen 
Dad  is  on  the  verge  of  death  the  family  seek  the 
great  light.  The  doctor  pulls  him  through,  but 
the  near  passing  of  “Pop”  has  been  the  cause 
of  a complete  reform  of  every  member  of  the 
family. 

Classification — A wonderful  drama  of  life  as 
it  is  lived  in  many  American  homes.  Charac- 
terized by  masterful  acting  on  the  part  of  every 
member  of  cast, 

Production  Highlights — The  work  of  Claude 
Gillingwater  as  “Pop.”  The  fine  support  given 
him.  The  exquisite  comedy  moments.  The 

Drawing  Poivcr — No  matter  what  the  size  of 
your  theatre,  you  can  put  this  one  on.  Large 
houses  should  easily  be  able  to  show  it  a week 
or  longer.  This  is  one  of  the  pictures  which 
signalizes  the  return  of  real  art  in  the  fifth 
industry. 


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September  9 , 1922 


1297 


“ Saved  By  Radio  ” 

(Russell  Productions — Six  Reels) 
(Reviewed  by  Laurence  Reid ) 

THE  radio  has  found  its  way  into  the  plot 
of  a motion  picture  in  “Saved  By  Radio.’’ 

It  is  an  “ up  and  at  ’em  ” type  of  story. 
A sequence  of  three  is  given  up  to  a grand 
melee  with  George  Larkin  as  the  hero,  in  the 
midst  of  every  fight,  sending  out  a good  right 
or  left,  occasionally  allowing  himself  to  bite 
the  dust,  and  emerging  triumphant  according 
to  the  ethics  of  heroism.  The  plot  introduces 
a few  crude  touches — one  of  which  should  be 
stricken  out.  It  shows  the  hero,  pleading 
with  a physician,  who  no  longer  practices  his 
profession,  to  save  his  mother’s  life.  The 
doctor  refuses  and  his  obstinacy  results  in 
his  being  dragged  by  the  scruff  of  the  neck 
through  the  village  street  and  compelled  to 
show  some  humanity. 

We  dare  say  this  touch  will  not  please  the 
members  of  the  medical  profession  who  wit- 
ness it.  We  also  offer  the  idea  that  a doctor, 
whether  retired  or  not,  would  not  so  far  for- 
get the  ethics  of  his  calling.  When  he  enters 
the  sick  chamber,  there  is  not  a particle  of 
dust  on  his  clothes  though  he  has  just  been 
forced  to  make  a dusty  trip.  This  is  a jar- 
ring note  in  a melodrama  which  carries  con- 
siderable thrill.  The  doctor  has  his  enemies, 
yet  when  the  youth,  a product  of  the  village 
made  threats  against  him  the  natives  become 
exceedingly  wrathful  and  cause  the  sheriff  to 
imprison  him  because  the  medic  has  disap- 
peared. They  do  this  notwithstanding  the 
presence  in  their  midst  of  a disreputable 
stranger  and  his  hirelings.  This  is  also  a 
jarring  note  though  it  will  likely  pass  un- 
noticed because  of  the  physical  action  which 
accompanies  nearly  every  scene.  There  is  a 
punch  to  the  picture — some  corking  good 
stunt  scenes  executed  by  Larkin,  and  the 
atmosphere  is  first  rate.  Ditto  the  photog- 
raphy. The  acting  is  adequate  though  the 
star  becomes  too  enthusiastic  here  and  there. 
The  love  interest  is  a side  issue.  What  puts 
the  offering  over  is  the  climax  and  the  fact 
that  most  of  the  players  are  right  up  on  their 
toes  every  minute.  Call  it  an  adequate  audi- 
ence picture. 


John  Powell . . 

Spike  Jones 

Dr.  Ezra  Stafford 
Philip  Morton 

Constable 

Pat  Hennessey 

Powell’s  mother. 

Mary  Stafford 

I By  Tom  Berrien. 


The  Cast 

. . George  Larkin 

William  Gould 

. • Wilson  Hummel 

Harry  Northrup 

Monti  Collins 

Andrew  Arbuckle 

Minna  Redman 

Jacqueline  Logan 

Directed  by  Win.  Craft. 


Produced  by  Russell  Productions. 

The  Story — Retired  doctor  seeks  monopoly 
of  shipping  enterprises  and  discharges  his  hon- 
est foreman  for  interference  with  his  plans. 
The  youth  had  merely  attempted  to  save  his 
employer  from  being  mulcted  by  a crooked 
schemer.  When  doctor  is  kidnapped  by  enemies, 
the  youth  is  locked  up  because  he  made  a threat 
against  him.  He  gets  a two-hour  reprieve  to 
hunt  down  the  crooks  and  saves  his  erstwhile 
employer  by  means  of  radio. 


Classification — Melodrama  based  upon  virtue 
versus  villainy,  with  hero  emerging  triumphant 
after  overcoming  several  obstacles.  Physical 
action  introduced  and  incident  relating  to  radio 
activities. 


Production  Highlights  — Scene  when  hero 
climbs  down  rope  over  cliff.  The  radio  scenes. 
The  pursuit  of  the  villains  escaping  in  fast 
launch.  The  hydroplane  scene.  The  dive  of 
Larkin  off  the  cliff. 


Exploitation  Angles  — This  one  carries  im- 
mense exploitation  possibilities  by  means  of 
the  radio.  The  radio  stores  of  your  town  may 
be  linked  up.  And  if  your  theatre  is  equipped 
with  one,  by  all  means  use  it.  Bill  it  as  a fast 
and  exciting  melodrama. 


Drawing  Power — Should  draw  in  all  neigh- 
borhood houses  and  especially  among  followers 
|of  the  radio.  Fans  who  like  them  packed  with 
stunts  will  eat  it  up. 


From  “ Night  Life  in  Hollywood, ” an  Arrow  picture. 

Top  "0  the  Morning  ” 
Universal — 4627  Feet 


(Reviewed  by  Lillian  Gale) 


'T'HIS  is  built  along  tried  and  true  lines, 
works  toward  a perfectly  obvious  end- 
ing, the  culmination  of  the  romance  between 
the  rich  young  American  and  the  Irish  col- 
leen who  is  sort  of  a princess  in  disguise  and 
never  develops  any  great  amount  of  suspense 
but  it  is  the  kind  of  a picture  that  most  of  the 
fans  have  always  voted  first  class  entertain- 
ment, so  the  matter  of  appraising  it  is  large- 
ly one  of  comparison  with  what  has  gone  be- 
fore. 

The  role  of  the  Irish  lass  who  emigrates  to 
America  where  her  pater  has  acquired  some 
money  and  an  upstage  second  wife  who 
doesn’t  like  the  stepdaughter,  gives  Gladys 
Walton  an  opportunity  for  her  particular 
style  of  portrayal  and  in  it  she  is  winsome, 
nice  looking  and  vivacious.  Harry  Meyers 
as  the  hero  is  seen  in  a less  favorable  light, 
since  his  part  gives  him  little  to  do.  Harry 
Carter,  appearing  in  the  role  of  the  heavy, 
is  somewhat  mis-cast. 

The  production  is  very  well  done  all  the 
way  through.  The  scenes  laid  in  Ireland  are 
realistic  and  artistic.  The  sets  for  the  inte- 
riors are  all  up  to  standard  and  the  acting 
of  capable  cast  is  excellent.  Several  storm 
sequences  are  more  than  good. 

All  in  all,  this  picture  ought  to  get  by  as 
light  entertainment,  suitable  for  the  average 
fan  who  likes  his  pictures  clean,  wholesome 
and  not  too  complicated  as  to  story. 


The  Cast 


“Jerry”  O’Donnell 

John  Garland 

Dot  Garland 

Jerry’s  Aunt 

Dermott  O'Donnell. 

Mulrooney 

Father  Quinn 

Mrs.  O’Donnell.  . . . 
Eugene  O'Donnell.. 
Katherine  Vincent.. 

Blakely  Stone 

Thomas  Wilson 
Katie  McDougal.  . . . 
Miss  Murdock 


....  Gladys  Walton 

......  Harry  Myers 

. . . .Doreen  Turner 
...Florence  D.  Lee 
. . . .William  Welsh 

Don  Bailey 

. . .Duck  Cummings 
Margaret  Campbell 
.Ralph  McCullough 

Ethel  Shannon 

Harry  Carter 

. . . .William  Moran 

Sally  Russell 

....Martha  Mattox 


Directed  by  Edward  Laemlle.  Story  by  Anne 
Caldwell.  Scenario  by  George  Randolph  Ches- 
ter and  Wallace  Clifton.  Photographed  by 
Charles  Stumar.  Produced  by  Universal. 

The  Story — Irish  colleen  comes  to  America, 
where  her  father  is  successful,  but  finding  the 
surroundings  of  her  new  home  distasteful,  runs 
away.  She  finds  a position  with  a young  wi- 
dower, whom  she  has  previously  met  in  Ireland, 
falls  in  love  with  him  and  when  the  matter  of 


stealing  of  some  bonds  of  which  her  brother 
has  been  unjustly  accused  is  cleared  up,  and  in 
which  she  inadvertently  becomes  implicated  is 
cleared  up,  finds  that  the  widower  is  also  in 
love  with  her. 


Classification — Romantic  drama,  with  a coun- 
ter plot  having  to  do  with  the  theft  of  some 
bonds  and  an  innocent  person  suspected  of 
stealing  them. 

Exploitation  Possibilities  — The  Irish  atmos- 
phere of  the  story.  The  leading  characters  in 
the  picture,  Miss  Walton,  Harry  Myers  and 
Harry  Carter.  The  stage  play  from  which  the 
feature  was  adapted.  Chance  for  atmospheric 
prologue  and  lobby  display. 

Drawing  Power  — Recommended  for  family 
and  fan  trade. 


“ The  Valley  of  Silent  Men” 

( Cosmopolitan-Paramount — Six  Reels) 
(Reviewed  by  Laurence  Reid) 


TT  ERE’S  James  Oliver  Curwood  for  you! 

A glance  at  the  title  is  sufficient  to  in- 
form you  that  you  are  in  for  one  of  his  North- 
west Mounted  formulas.  If  you  have  become 
surfeited  with  the  theme  of  “ get  your  man  ” 
at  least  the  picture  offers  ample  compensa- 
tion in  the  most  marvelous  collection  of 
scenes  ever  found  in  a snow  feature.  Frank 
Borzage,  undoubtedly  said  to  himself  “ Let’s 
see,  this  is  an  ancient  idea,  why  not  concen- 
trate entirely  upon  background?”  And  he 
took  his  company  to  the  Canadian  Rockies— 
up  to  the  country  around  Banff,  and  allowed 
them  to  work  out  the  faithful  pattern  against 
its  majestic  mountains  and  glaciers. 

The  pictorial  appeal  of  “The  Valley  of 
Silent  Men  ” is  everything  here.  It  actually 
dwarfs  the  story  which  concerns  a couple  of 
Mounties  chasing  a Mountie  and  the  girl  of 
his  choice.  Borzage  has  hidden  the  rusty  ma- 
chinery of  the  plot  fairly  well.  He  starts  you 
off  tingling  with  suspense  because  of  the  man 
hunt.  _ The  heroic  corporal  has  been  wounded 
by  his  “man  ” and  thinking  his  rescuer  is 
guilty  of  murder  assumes  the  guilt  when  he 
believes  his  end  is  near.  He  miraculously 
recovers  and  with  his  recovery  the  heroine  is 
introduced.  She  effects  his  escape.  Since 
his  superior  officer  is  a deadly  enemy  the 
latter  sends  two  Mounties  in  pursuit. 

And  here  comes  the  pictorial  appeal.  The 
rugged  mountains,  the  vast  expanse  of  snow, 
the  treacherous  glaciers  remarkably  beauti- 
ful in  their  ice  formations — these  fascinate 
the  spectator.  The  fugitives  are  lost  and 
nearly  succumb  but  eventually  reach  a cabin. 
The  Mounties  are  about  to  take  them  back 
to  camp  when  the  girl’s  father  makes  a dying 
confession  that  he  committed  the  triple 
crime  out  of  revenge  for  his  wife’s  death. 
This  touch  is  arbitrary  and  wholly  conveni- 
ent.. Curwood  seldom  varies  in  his  plots. 
Consequently  the  steady  follower  of  his 
stories  can  anticipate  the  end  far  in  advance. 

But  hats  off  to  Borzage  and  his  settings. 
And  Alma  Rubens  makes  an  attractive  hero- 
ine. Lew  Cody  is  the  hero  and  you’d  never 
know  that  once  he  scoffed  at  true  love  when 
portraying  male  vamp  parts,  so  easily  and 
naturally  does  he  play  his  role  here. 

With  Hearst  newspaper  publicity,  a popular 
author,  a fine  cast  and  a tried  and  true  theme 
what  more  can  the  exhibitor  ask  for? 


The  Cast 


Marette  Radison,  a Canadian  girl Alma  Rubens 

Corporal  James  Kent  of  the  R.  N.  W.  M.  P. . .Lew  Cody 

"Buck”  O’Connor.... Joseph  King 

Pierre  Radison,  the  father Mario  Majeroni 

Inspector  Kedsty,  of  the  Mounted George  Nash 

Jacques  Radison,  the  brother J.  W.  Johnston 

By  Tames  Oliver  Curwood.  Scenario  by  John 
Lynch.  Directed  by  Frank  Borzage.  Photo- 
graphed by  Chester  Lyons.  Produced  by  Cos- 
mopolitan. Distributed  by  Paramont. 


The  Story — Corporal  of  the  Mounted  is  sus- 
pected^ of  _ murder.  While  convalescing  in 
friend’s  ca-bin,  he  thinking  death  is  near,  assumes 
the  guilt.  The  Inspector  arrests  him  later,  but 
a girl  rescues  him  and  together  they  escape.  A 
short  time  after  the  Inspector  is  mysteriously 
murdered.  The  Mounted  pursue  the  fugitives 
and  capture  them.  Their  freedom  is  assured 
when  the  real  assassin  confesses  to  the  triple 
murder. 


Classification  — Northwest  Mounted  formula 
based  upon  the  pursuit  of  innocent  parties. 
Typically  Curwood. 

Production  Highlights — The  majestic  scenery 
caught  by  Borzage  in  Canadian  Rockies.  Truly 
awe-inspiring.  The  good  work  of  cast.  Scene 
when  fugitives  escape  over  glacier. 

Exploitation  Angles — Curwood  has  his  fol- 
lowers. So  use  his  name  in  all  billing.  Con- 
centrate upon  most  marvelous  scenery  ever  pre- 
sented in  snow  picture.  Use  title,  use  ballyhoo 
and  atmosphere. 

Drawing  Power  — Good  for  all  downtown 
houses  and  neighborhood  houses.  Scenery 
will  be  advertised  by  word  of  viouth. 


1298 


Motion  Picture  News 


MARCH 

Feature  Star  Distributed  By  Length  Reviewed 

Back  to  Yellow  Jacket. . Stewart- Kirkham  .Arrow-S.  R C reels 

Belle  of  Alaska Special  Cast Amer.  Releasing S reels... .Apr.  29 

Blase  Away Big  Boy  Williams. Herbst-Lorenso-S.  R.5  reels. . ..Apr.  1 

Bluebeard,  Jr Special  Cast Amer.  Releasing 5 reels... .May  20 

Bobbed  Hair Wanda  Hawley. ..  .Paramount  5 reels. ..  .Apr.  1 

Boy  Crasy Doris  May Film  Book.  Offices..  S reels. . ..Mar.  11 

Come  On  Over Colleen  Moore. ..  .Goldwyn  I reels. ..  .Mar.  25 

Cradle  Buster,  The Glenn  Hunter Amer.  Releasing 6 reels. . ..May  10 

Dangerous  Little  Demon. Marie  Prevost Universal  S reels. ..  .Mar.  IS 

Daring  Danger Special  Cast Amer.  Releasing S reels. . ..July  22 

Desert  Bridegroom,  A.. Jack  Hoxie Arrow-S.  R S reels 

Desert’s  Crucible Jack  Hoxie Arrow-S.  R S reels 

Don’t  Doubt  Tour  Wife.Lcah  Baird Assoc.  Exhib ( reels. ..  .Mar.  21 

Extra,  Extra Walker-Murphy  ...Fox  5 reels. ..  .Mar.  18 

Fair  Lady  Special  Cast United  Artists  7 reels.... May  27 

Pool’s  Paradise Special  Cast Paramount  8 reels. ..  .Dec.  24 

Porever  Special  Cast Paramount  7 reels Oct.  29 

Qlass  Houses Viola  Dana Metro  S reels. . ..Feb.  25 

Gypsy  Passion Special  Cast Vitagraph  6 reels. ..  .Apr.  8 

Her  Husband's  Trade- 
mark   Gloria  Swanson. . .Paramount  I reels. . ..Mar.  4 

1 Can  Explain Gareth  Hughes.  ...Metro 5 reels. . ..Feb.  25 

Iron  to  Oold Dustin  Farnum...Fox  ( reels. ..  .Mar.  25 

Island  Wives Corinne  Griffith. . .Vitagraph  5 reels...  .Apr.  1 

Isle  of  Zorda Special  Cast. Pathe  9 reels. ..  .Mar.  25 

Jan  of  the  Big  Snows.  .Special  Cast Amer.  Releasing 5 reels. ..  .June  24 

Lady  Oodiva Special  Cast. Assoc.  Exhib i reels. ...  Mar.  25 

Love’s  Masquerade Conway  Tearle. . . .Selznick 5 reels. ..  .Apr.  22 

Lying  Truth Special  Cast Amer.  Releasing. ...  J reels. . ..Apr.  29 

Man  to  Man Harry  Carey  Universal  6 reels  Feb.  11 

Mistress  of  the  World.  ..Special  Cast Paramount  20  reels. . .Mar.  18 

Night  Riders,  The Special  Cast. Second  Nat.-8.  R. Apr.  29 

Pardon  My  Nerve "has.  Jones Fox  5 reels. . ..Mar.  4 

Price  of  Youth,  The.... Neva  Gerber Arrow-S.  R 5 reels 

Question  of  Honor,  A. ..Anita  Stewart  ....First  National 6 reels... 

Ragged  Heiress Shirley  Mason Fox  5 reels... 

Rounding  Up  of  the  Law.Big  Boy  Williams. Aywon-S.  R. 5 reels... 

Sheik's  Wife,  The .Special  Cast Vitagraph  -Creels... 

Stage  Romance,  A William  Farnum...  Fox  7 reels.. 

Tracked  to  Barth Frank  Mayo Universal  5 reels... 

Travelin'  On William  S.  Hart..  .Paramount  5 reels.. 

Vermillion  Pencil,  Tha..8essue  Hayakawa. .Film  Book.  Offices.  .5  reels.., 

Watch  Him  Step Richard  Talmadge.  .Goldstone-S.  R..,..d  reels... 

Wild  Honey  Priscilla  Dean Universal  (reels... 

Wise  Eld.  The Oladys  Walton. ..  .Universal  5 reels.. 

Woman’s  Side  Kath’rine  M’D’nald.First  National 6 reels.. 

Woman,  Wake  Up Florence  Vidor...  .Assoc.  Exhib • reels- • 

World's  Champion,  The. Wallace  Reid Paramount  5 reels.. 

Yankee  Doodle.  Jr Special  Cast Burnside-S.  R I reels.., 


. Mar.  25 
.Mar.  25 

• Mar.  18 
.Feb.  25 
,Feb.  25 
.Mar.  4 
.Mar.  18 
.May  13 
.Mar.  11 
.Mar.  4 
.Apr.  29 

• Mar.  4 
.Mar.  11 
.Mar-  15 


APRIL 


Star 


Distributed  By  Length  Reviewed 


Feature 
Angel  of  Crooked  Street, 

Tne  Alice  Calhoun Vitagraph  5 reels.. 

Arabian  Love John  Gilbert Fox  5 reels. , 

Bear  Cat,  The Hoot  Gibson Universal  I reels.. 

Blonde  Vampire,  The. ...facia  Mooers Wid  Gunning 5 reels.. 

Bootleggers,  The Special  Cast Wid  Gunning 5 reels. . 

Border  Scouts Bert  Hall State  Rights 5 reels.. 

Bought  and  Paid  For. ..  .Special  Cast. Paramount  5 reels.. 

Chain  Lightning Ann  Little Arrow-S.  R 5 reels.. 

Channing  of  the  North- 
west   Eugene  O’Brien. . .Selxnick  5 reels.. 

Cradle,  The Ethel  Clayton Paramount  (reels.. 

Crimson  Challenge,  The.  Dorothy  Dalton ....  Paramount  5 reels.. 

Destiny's  Isle Special  Cast Amer.  Releasing (reels.. 

Devil’s  Pawn.  The Pola  Negri Paramount  5 reels.. 

Elope  If  You  Must Eileen  Percy Fox 5 reels.. 

Face  Between,  The Bert  Lytell Metro Creels.. 

Fascination  Mae  Murray Metro 6 reels.. 

False  Fronts Special  Cast. Amer.  Releasing 6 reels.. 

Plnd  the  Woman Special  Cast Paramount  6 reels.. 

First  Woman,  The Mildred  Harris. ...  Film  Book  Offices.  ...S  reels., 

Free  Air Special  Cast Hodkinson I reels.. 

Gas,  Oil,  Water Charles  Ray First  National 5 reels.. 

Give  Me  My  Son Pauline  Brunius. ...  Geo.  Hamilton-S.  R 6 reels.. 

Good  Provider,  The Special  Cast- Paramount  6 reels.. 

Greater  Duty,  The Special  Cast East  Coast  Prod.-S.R.5  reels.. 

Green  Temptation,  The.. Betty  Compson. ..  .Paramount  6 reels. . 

Heart  of  a Texan,  The.. Neal  Hart Wm.  Steiner-S.  R...5  reels.. 

Heart  Specialist,  The.... Mary  Miles  Minter. Paramount 5 reels.. 

Hidden  Woman,  The. ..  .Special  Cast Amer.  Releasing 5 reels., 

Che  Infidel K.  MacDonald First  National 6 reels.. 

In  Self  Defense Special  Cast G.  H.  Hamilton-S.  R..6  reels.. 

Is  Matrimony  a FailurePSpecial  Cast Paramount  5 reels. . 

Kisses Alice  Lake Metro (reels.. 

Ladies’  Man,  A Bull  Montana Metro  3 reels.. 

Lariat  Thrower,  The W.  M.  Smith-8.  R...5  reels.. 

Lonesome  Corners Special  Cast Playgoers  (Pathe)  ...  5 reels. . 

Love  Slave,  The Lucy  Lorraine Russell  Clark-S.  R...6  reels.. 

Lure  of  Gold Neal.  Hart Wm.  Steiner-S.  R.  ..5  reels.. 

Madness  of  Love,  The.  .Special  Cast Wid  Gunning 5 reels.. 

Man  From  Downing 

Street,  The  Earle  Williams ....  Vitagraph  5 reels.. 

Man  Under  Cover,  The.. Herbert  RawUnaon . Universal  5 reels.. 

Man's  Law  and  God’s. . .Special  Cast Amer.  Releasing 5 reels.. 

Money  to  Burn William  Russell  ...Fox  5 reels. 


Feature  Star  Distributed  By  Length 

■ROM  Kentucky  Home. Special  Cast Amer.  Releasing 6 reels., 

Pasteboard  Crown  A . . . . Special  Cast Playgoers  ( Pathe) ...  6 reels . , 

Rer'ki.c.  v*16,?11** Special  Cast Film  Book.  Offices.  .5  reels. . 

Reckless  Youth E.  Hammerstein.  ...Selznick 5 reels.. 

£?poJIted  hissing  Owen  Moore Selznick 6 reels.. 

Shackles  of  Gold Wm.  Farnum Fox 7 reels.. 

Special  Cast Asso.  Exhib 6 reels.. 

Silent  Vow..  Tba Wm.  Duncan Vitagraph  5 reels. 

Special  Cast Amer,  Releasing 7 reels.. 

fle*pwalk?r>  The Constance  Binney.  .Paramount  5 reels. . 

brnihng  Jim.... Franklyn  Farnum.  .Goldstone-S.  R 5 reels.. 

So  This  Is  Arizona Special  Cast W.  M.  Smith-S.  R... 5 reels. 

* Woman Jane  Novak Assoc.  Photoplays. . .5  reels.. 

Spanish  Jade,  The Special  Cast Paramount  6 reels. . 

5“P,,hl“e  HarboJ Margaret  Beecher. . Playgoers  (Pathe) ...  6 reels. . 

Thr«  Top  Ranch......  ^ea1  Hart Wm.  Steiner-S.  R...5  reels.. 

Three  Buckaroos,  The. . . Special  Cast. Amer.  Releasing 5 reels.. 

Through  a Glass  WindowMay  McAvoy Paramount  5 reels.. 

Too  Much  Business Special  Cast Vitagraph  7 reels.. 

Trail  s End w u Smith  < r..i. 

Truthful  Liar,  The Wand.  Hawley. ! ! .Paramoun?  .’.’.’.’.’:  j reels'.'. 

Two  Orphans Foreign  Cast Russell  Clark-S.  R... 6 reels.. 

Up  and  Going Tom  Mix Fox  5 reels.. 

West  of  the  Pecos. Neal  Hart Wm.  Steiner-S.  R...5  reels.. 

When  Knights  Were 

J?°W  Special  Cast. Q.  H.  Hamilton-S.  R.I  reels.. 

Why  Not  Marry? Margery  Wilson... Nat.  Exchanges-S.  R. 

Without  Fear Pearl  White Fox  6 reels.. 

Wonif°  * Woman  Special  Cast. Rus.  Clark  8yn.-8.  R.5  reels.. 

Wonderful  Wife,  A.. ..  .Miss  DuPont Universal  5 reels.. 

Worldly  Madonna.  The..C.  Kimball  Young. Equity — S.  R 6 reels 

Your  Best  Friend Vera  Gordon Warner  Bros.— S.  R..5  reels.. 


Reviewed 
..May  t 
..June  3 
. . May  20 
. .Apr.  15 
. .Apr.  22 
. .May  27 
. .June  3 
..Apr.  II 
..Apr.  22 
..Apr.  22 
..Aug.  26 
..Aug.  19 

.’.May  ii 

..Aug.  26 

..Aug.  12 
. .Apr.  15 
..Apr.  15 

..Apr.  2* 

..Apr.  I 


..Apr.  29 

..Apr.  29 
. .May  13 
..Apr.  II 


..Apr.  29 
..Apr.  15 
. .Apr.  • 
. .June  24 
..Apr.  22 
. .Apr.  22 
..Mar.  25 


, . May  6 
..Apr.  1 
, . Apr.  22 
■ Aug.  19 
. . May  20 
, . Apr.  1 
.Mar.  25 
. May  6 
..Mar.  11 
..Apr.  29 
..Apr.  29 
..Apr.  15 
. Apr.  15 
..Mar.  4 

• Apr.  22 
..Aug.  26 

. Apr.  1 

• Apr.  8 
. Sept.  2 
. .Apr.  22 
. .May  13 

.Apr.  22 
.Mar.  25 


. .July  29 

.’.Apr.  22 

..Apr.  II 
..Apr.  15 
..July  8 
. .Apr.  22 


MAY 

Feature  Star  Distributed  By  Length 

Angel  Citizens Franklyn  Farnum... W.  M.  Smith  Prod.  .5  reels., 

Bachelor  Daddy,  Tba... Thomas  Meighan .. Paramount  5 reels.. 

Beauty.  Shop,  The Raymond  HitchcockParamount  6 reels., 

Beauty  s Worth  .. . ...g-s  Marion  Davies Paramount  6 reels.. 

Beyond  the  Roekd..Vuva  Gloria  Swanson. ...  Paramount  6 reels.. 

Brenda  s Heritage. Special  Cast Second  National 5 reels. 

Broken  Silence,  The....Zena  Keefe Arrow-S.  R 6 reels 

Crossroads  of  New  York. Special  Cast  First  National  Creels 

Device  of  Spades Charles  Ray First  National 6 reels.. 

Dollar  Dev.ls  Special  Cast Wid  Gunning 5 reels. 

Dont  Write  Letters ....  Gareth  Hughes Metro  6 reels. , 

Evidence  E.  Hammerstein Selznick 5 reels.. 

Fighting  Streak,  The.  ...Tom  Mix Fox  5 reels.. 

Fools  First...... Special  Cast First  National 5 reels.. 

£,ay  “LP'^-li-Dons  May Film  Book.  Offices.  .6  reels. . 

Glory  of  Clementine.  TheRauline  Frederick. . Film  Book.  Offices.  .4  reels. . 

Gray  Dawn,  The Special  Cast Hodkinson  6 reels.. 

Great  Alone,  The Monroe  Salisbury..  .Amer.  Releasing Creels.. 

gat«  • •••; Alice  Lake Metro  t reels.. 

*Jend  Over  Heels. Mabel  Noruaand Goldwyn  5 reels.. 

His  Wife  s Husband Betty  Blythe Amer.  Releasing 5 reels.. 

Impulse  Neva  Gerber Arrow-S.  R 5 reels.. 

Kissed  Marie  Prevost Universal  5 reels.. 

Man  From  Beyond.  The.Houdini  Houdini  Pictures 

— S.  R 5 reels.. 

Man  From  Hells  River. Irving  Cummings.  .Irving  Lesser-S.  R. . .5  reels.  . 

Man  From  Home,  The..  Special  Cast. ......  Paramount  6 reels 

Man  Who  Married  His 

Own  Wife.  The Frank  Mayo Universal  5 reels.. 

Marshall  of  Moneymint, 

The  Jack  Hoxie Arrow-S.  R 

Me  and  My  Oal... Special  Cast Amer.  Releasing 5 reels. 

Men  of  Zanzibar Wm,  Russell Fox  6 reels.. 

Missing  Husbands Special  Cast Metro 5 reels 

Mohican’s  Daughter,  TWSpecial  Cast Amer.  Releasing .5  reels.  .’ 

North  of  the  Rio  Grande.  Holt-Daniels Paramount  C reels.  . 

Ordeal,  The  Agn«»  Ayres ..Paramount  6 reels. . 

Prisoner  of  Zeada,  Tba. Special  Cast Metro • reels. . 

Primitive  Lover,  The  ...C.  Talmadge First  National  6 reels.. 

Real  Adventure,  The ....  Florence  Vidor. ..  .Assoc.  Exhib Creels.. 

Referee,  The  Conway  Tearle  ....Selznick  5 reels.. 

Restless  Souls Earle  Williams Vitagraph  5 reels. . 

Ridin’  Wild  Roy  Stewart Irving  Lesser-S.  R...5  reels.. 

Second  Hand  Rose Gladys  Walton Universal  5 reels.. 

Seeing^  Believing Viola  Dana Metro  6 reels.. 

Sheik  of  Araby,  The....’i.  B.  Warner Film  Book.  Offices..  6 reels.. 

Sonny  R.  Barthelmess  ....First  National  7 reels.. 

Step  On  It Hoot  Gibson Universal  5 reels.. 

Strange  Idols Dustin  Farnum Fox  5 reels.. 

Tracks  ..Special  Cast Playgoers  (Pathe). ..5  reels.. 

Trail  of  Hate,  The Big  Boy  Williams. . Lorenzo-S.  R 5 reels.. 

Trap,  The  Lon  Chaney Universal  6 reels.. 

Very  Truly  Yours Shirley  Mason Fox  5 reels. 

Virgin’s  Sacrifice,  A Corinne  Griffith. ..  .Vitagraph  A reels.. 

Wall  Flower,  The Colleen  Moore Goldwyn  6 reels.. 

Western  Speed Chas.  Jones Fox  5 reels.. 

When  Romance  Rides. . .Special  Cast Goldwyn  5 reels.. 

Wife  Trap Mia  May Paramount  i reels.. 

Woman  He  Married,  ThaAnita  Stewart First  National Creels.. 

Yellow  Men  and  Gold.  .Special  Cast Goldwyn  Creels.. 

Yellow  Stain,  The John  Gilbert Fox  5 reds.. 


Reviewed 

, ..Aug.  12 
..May  6 
..May  20 
. . Apr.  8 
. . May  13 

..May  6 

..June  3 
..May  13 

, . .May  13 
..June  10 
. .May  13 
. .June  3 
..May  27 
. .June  10 
. . May  6 
. .June  24 
. .May  13 
..May  13 
..May  27 

.‘.May  27 

..Apr.  15 
. .Apr.  13 
. .May  13 

..May  6 


Aug.  26 
.June  10 
.May  27 


.May  27 
. May  13 
.Mav  f 
May  27 
.May  27 
. May  20 
. May  27 
.May  13 
.May  13 
. Apr.  8 
.Aug.  26 
.June  10 
.May  20 
.June  10 
.June  24 
.June  3 
May  13 
.May  20 
.May  13 
, .Apr.  29 
.May  13 
■ Apr.  22 
.May  13 

• Apr.  22 

• Apr.  I 

Hi,  n 


September  p , I p 2 2 


1299 


JUNE 

Feature  Star  Distributed  By  Length 

Across  the  Continent. . .Wallace  Reid  Paramount  6 reels. 

Always  the  Woman Betty  Compson. . . .Goldwyn  5 reels. 

Barb-Wire  Jack  Hoxie Sunset-S.  R. 5 reels. 

Black  Bag,  The Herbert  Rawlinson.  Universal  5 reels.. 

Bring  Him  In Special  Cast  Cbas.  Miller  Prod.. .5  reels. 

Broken  Shadows  Special  Cast Second  National-S.  R.S  reels. 

Daddy’s  Love Special  Cast Roy  H.  Klumb  Prod. 6 reels. 

Divorce  Coupons Corinne  Griffith. ...  Vita  graph  5 reels. 

Don’t  Blame  Your  Chil- 
dren   Special  Cast 


Be  viewed 
. . May  6 
..July  22 

. . Sept.  2 
. .June  17 


..July  1 


For  Big  Stakes Tom  Mix. 


Hidden  Light 


Nanook  of  the  North. ..  .Special  Cast. 


Meighan. 


Rough  Shod Charles  Jones. 


Smudge 


Trouble  Jackie  Coogan. 

Understudy,  The Doris  May.... 

Up  in  the  Air  About 


Woman  of  No  Import- 
ance   

Woman  Who  Walked 


Feature 


Star 


Borderland 


, .Wid  Gunning 

.5  reels. . 

..June  10 

..First  National 

.6  reels. . 

. . Paramount  

.5  reels. . 

..June  10 

.Film  Book  Offices.. 

.5  reels.  . 

..July  1 

..July  1 

. .Burston-S.  R 

.5  reels.  . 

..Vitagraph  

-5  reels. . 

. .May  27 

. . Goldwyn  

.6  reels.  . 

. .June  17 

..First  National 

. 6 reels,  . 

••July  1 

.Universal  

. 5 reels . . 

..July  1 

..Arrow  

. S reels.  . 

..First  National 

.6  reels.  . 

..Aug.  5 

. . Affil.  Dist.-S.  R.... 

.7  reels. . 

..May  27 

, .Selznick 

.5  reels.  . 

..July  8 

. Fox  

. 5 reels. . 

. .June  24 

Wid  Gunning 

, 5 reels. . 

..June  3 

, .Goldwyn  

.5  reels. . 

..Apr.  29 

..Sec.  National-S.  R. 

.8  reels.  . 

. . Wid  Gunning 

.t  reels. . 

..June  10 

, . Pathe 

. 6 reels. . 

. .June  24 

..Hodkinson  

..Apr.  29 

, .Arrow-S.  R 

.5  reels. . 

..Paramount  

.6  reels. . 

. .June  24 

..Universal  

.5  reels. . 

. .June  24 

. Paramount  

.6  reels.  . 

..June  17 

.Goldstone-S.  R 

.5  reels. . 

..Fox  

.5  reels. . 

. .June  17 

. -Metro 

. 6 reels . . 

..June  10 

.Film  Book.  Offices.. 

.5  reels.  . 

. .June  24 

..First  National 

.6  reels.  . 

..July  15 

..Goldstone-S.  R 

..June  10 
..June  3 

..First  National 

.6  reels. . 

, . Film  Book.  Offices. . 

.5  reels. . 

..July  8 

, .Asso.  Exhib 

. 5 reels. . 

..July  1 

. . Lee-Bradford-S.  R... 

.1  reels.. 

..Asso.  Exhib 

.5  reels. . 

. .June  3 

..Bartlett  Prod.-S.  R. 

.5  reels. . 

..May  27 

, . Producers  Security . 

.5  reels.. 

..Selznick  

. .June  24 

. Paramount  

.5  reels. . 

. .June  17 

iY 

Distributed  By 

Length  Reviewed 

..July  29 
..Aug.  19 

, .First  National. . . . . . 

. 6 reels. . 

, Anchor-S.  R 

. .Metro 

. 7 reels . . 

, . Paramount  

. 6 reels.  . 

..Aug.  5 

• Film  Book.  Offices.. 

.5  reels. . 

. .July  15 

..First  National 

.6  reels.  . 

. .June  24 

. . Goldwyn  

.6  reels. . 

..July  15 

. . Paramount  

.5  reels. . 

..May  6 

. . Di  Lorenzo-S.  R. . . . 

.5  reels. . 

..Burston-S.  R 

.5  reels. . 

. .Paramount  

.6  reels.  . 

. .June  17 

..Goldstone-S.  R 

£ reels. . 

Her  Majesty Mollie  King Playgoers  (Pathe)...S  reels 

Iron  Heart Pete  Morrison Sanford  Prod.-S.  R..6  reels 

Ladder  Jinx,  The Special  Cast Vitagraph  fi  reels. . ..July  *2 

Lights  of  the  Desert,  Th«.Shirley  Mason Fox  5 reels June  24 

Love  and  the  Law Special  Cast Arrow-S.  R 6 reels 

Man  from  Glengarry,  TheSpecial  Cast Ernest  Shipman-S.  R.6  reels 

Man  Unconquerable.  Thcjack  Holt Paramount  6 reels. ..  .July  29 

Married  Flapper,  Tne... Marie  Prevost Universal  5 reels.  . ..Aug.  5 

My  Dad Johnny  Walker. ...  Film  Book.  Offices. . .5  reels. . ..July  22 

One  Clear  Call Special  Cast First  National 6 reels. ..  .July  1 

Orphan  of  the  Ghetto^Special  Cast Arista-S.  R 6 reels 

Red  Hot  Politics Richard  Talmadge..Goldstone-S.  R 5 reels 

Rose  O’  the  Sea Anita  Stewart First  National 7 reels. . ..Aug.  12 

Self  Made  Man,  A William  Russell. ..  .Fox  5 reels. ..  .July  IS 

Shadow  Eater,  The Richard  Travers. . .Barlett  Prod 5 reels 

South  of  Suva Mary  Miles  Minter. Paramount  5 reels. ..  .June  24 

Stranger  of  the  Hills. . .Special  Cast Anchor-S.  R 5 reels 

Stroke  of  Midnight Victor  Seastrom.  ...Metro  6 reels.  . ..June  17 

Trimmed  Hoot  Gibson Universal  5 reels. ..  .July  8 

Trooper  O’Neil Tom  Mix Fox  5 reels. ..  .July  29 

Trouper.  The Gladys  Walton Universal  5 reels. ..  .July  29 

Veiled  Woman.  The Marguerite  Snow. . .Hodkinson  6 reels.  ..  .June  24 

Woman  Who  Came  Back,Evelyn  Brent Playgoers  (Pathe)  ...  6 reels. . . .July  29 

AUGUST 

Star  Distributed  By  Length  Reviewed 

Betty  Compson. Paramount  B reels.  . ..Aug.  12 

Wallace  Reid Paramount  S reels.  ..  .July  IS 

Herbert  Rawlinson. Universal  S reels 

Florence  Vidor.  ...  Asso.  Exhib 5 reels.  ..  Sept.  2 

Charles  Jones Fox  5 reels.  ..  .July  15 

K.  MacDonald.  ...  First  National 8 reels 

John  Gilbert Fox  5 reels 


Feature 
3onded  Woman,  The... 

Dictator.  The 

Don’t  Shoot 

Dusk  to  Dawn 

Fast  Mail,  The 

Heroes  and  Husbands.. 

Honor  First 

f You  Believe  It,  It’s 

So  

In  the  Name  of  the  Law. 

Just  Tony 

-oaded  Door,  The 

oves  of  Pharaoh,  The.  . 

Masquerader.  The 

Moonshine  Valley 

jMew  Teacher,  The 

Dathbound  

’aid  Back 

jsilver  Wings 

Through  the  Storm 

'op  of  New  York,  The. . 

Tnder  Oath 

Jn  and  At  ’Em. . . . 

When  Husbands  Deceive 
roung  Diana,  The. 


Thomas  Meighan. ..  Paramount  7 reels ...  .July  22 

Walker-Hall  Film  Book  Offices...  6 reels.  . ..July  2t 

Tom  Mix  Fox  5 reels 

Marie  Prevost Universal  5 reels 

Emil  Jannings Paramount  7 reels. .. -Mar.  * 

Guy  Bates  Post. ...  First  National 8 reels. . ..Aug.  12 

William  Farnum...Fox  5 reels 

Shirley  Mason Fox  5 reels 

Dustin  Famum.  ...Fox  S reels.  ...  Aug.  S 

Gladvs  Brockwell.  . Universal  5 reels.  ..  Sept.  2 

Mary  Carr Fox  8 reels...  Tune  3 

Stockton-Kimbell  ..Playgoers  (Pathe)...  6 reels.  ..  Sept.  2 

May  McAvoy Paramount  5 reels ....  July  1 

E.  Hammerstein. . . Selznick  5 reels.  ...  Aug.  19 

Doris  May Film  Book.  Offices...  5 reels.  ...  Aug.  19 

Leah  Baird Asso.  Exhib 6 reels 

Marion  Davies Paramount  6 reels.  ..  .July  15 


Feature 

Blood  and  Sand 

Caught  Bluffing 

Confidence  

Crimson  Clue 

Crusader,  The 

Five  Dollar  Baby 

Fools  of  Fortune 

Fool  There  Was,  A 

Galloping  Kid,  The 

Her  Gilded  Cage 

Manslaughter  

Married  People 

Monte  Cristo 

My  Wild  Irish  Rose.... 

N ero  

Nice  People 

Queen  of  the  Moulin 

Rouge  

Siren  Call,  The 

Storm,  The 

Timothy’s  Quest 

Top  O’  the  Morning.  . . 

Under  Two  Flags 

Veiled  Woman,  The... 

West  of  Chicago 

While  Satan  Sleeps... 


SEPTEMBER 

Star  Distributed  By  Length  Reviewed 

Rodolph  Valentino. Paramount  7 reels. ..  .Aug.  19 

Frank  Mayo Universal  5 reels... 

Herbert  Rawlinson . Universal  5 reels... 

Rich’rds'n-SedgwickClark-Cornelius  ....5  reels... 

William  Russell ....  Fox  

Viola  Dana Metro 6 reels.. 

Marg.  de  la  Motte.Amer.  Releasing.  ...  5 reels... 

Special  Cast ,.Fox  5 reels.. 

Hoot  Gibson Universal  5 reels.. 

Gloria  Swanson.  . . .Paramount  5 reels.  . 

Thomas  Meighan ..  Paramount  

Mabel  Ballin Hodkinson  6 reels.  . 

Special  Cast Fox  5 reels.. 

Special  Cast Vitagraph 7 reels.. 

Special  Cast Fox  11  reels. 

Special  Cast Paramount  7 reels.. 


une  17 
Aug.  19 
July  29 


Martha  Mansfield.  . Amer.  Releasing 6 reels.. 

Dorothy  Dalton.  . . . Paramount  

House  Peters Universal  8 reels.. 

Special  Cast Amer.  Releasing 6 reels.. 

Gladys  Walton ....  Universal  5 reels.. 

Louise  Vale Clark-Corneliu's 5 reels.. 

Marguerite  Snow. . . Hodkinson  5 reels . . 

Charles  Jones Fox  5 reels.  . 

Jack  Holt Paramount  5 reels.. 


Aug.  12 


Aug.  5 
Apr.  8 
June  10 
June  3 
Aug.  19 


Aug.  19 


July  1 


June  24 
Aug.  26 
July  8 


Feature  Star  Distributed  By  Length  Reviewed 

Accidents  Will  Happen. Neely  Edwards. ...  Universal  1 reel 

All  is  Fair Eddie  Lyons Arrow  Z reels 

All  Wrong .Bobby  Dunn .Arrow  2 reels 

Amid  the  Pyramids Mutt  & Jeff  C’rtoon.Fox  J4  reel 

Anvil  Chorus,  The Snub  Pollard Pathe 1 reel Apr.  If 

Any  Ice  Today Mutt  & Jeff  C'rtoon.Fox  y2  reels 

Any  Old  Port Educational 2 reels 

Apartment  Wanted Lee  Moran Universal  2 reels 

Back  Yard,  The Jimmy  Aubrey ....  Vitagraph  2 reels  

Barnstormer,  The Fox  2 reels  

Bath  Day Sweet  & Queenie. . Universal  2 reels 

Bed  of  Roses Paul  Parrott Pathe  i reel 

Blacksmith,  The Buster  Keaton. ..  .First  National  2 reels  

Bow  Wows,  The Snub  Pollard Pathe  1 reel 

Bride-to-Be,  The Paul  Parrott Pathe  1 reel 

Broker,  The Lupino  Lane Fox  2 reels 

Bucking  Broadway Neal  Burns Educational  2 reels. ..  .July  • 

Busy  Bees Paul  Parrott Pathe  .....J  reel 

But  a Butler Arrow-S.  R 2 reels 

Cashier,  The Mutt  & Jeff  C’rtoon.Fox  54  reel 

Caesar’s  Ghost Roy  Atwell Universal  1 reel 

Cheerful  Credit  Brownie  Universal  t reels 

Circus  Days Educational  2 reels 

Clear  Case,  A Mutt  & Jeff  C’rtoon.Fox  54  reel  

Cold  Feet Educational  2 reels Apr.  22 

Coining  and  Going Vernon  Dent Folly-Pacific  1 reel  

Cops  Buster  Keaton First  National  2 reels. . ..July  22 

Cured  by  Radio Roy  Atwell Universal  1 reel 

Danger Lige  Conley Educational  .2  reals ....  Apr.  29 

Dark  Horse,  A Universal  2 reels. ...  May  27 

Days  of  Old Snub  Pollard Pathe 1 reel May  20 

Do  Me  a Favor. Snub  Pollard Pathe  1 reel May  27 

Don’t  Be  Foolish C.  B.  C.-S.  R.....  I reels 

Duck  In Lloyd  Hamilton. . .Educational  2 reels  

Dumb-Bell,  The Snub  Pollard Pathe  X reel ....  July  22 

Dynamite  .Lloyd  Hamilton. . .Educational  2 reals  

Easy  to  Cop Neely  Edwards. ...  Universal 1 reel 

El  Toro Fox  2 reels 

Excuse  Me,  Sheriff Fox  z reels 

Fair  Enough Dorothy  Devore. ..  .Educational  2 reels Apr.  22 

False  Alarm,  A Educational  2 reels... June  10 

Fat  and  Sassy Vernon  Dent Folly-Pacific  1 reel  

Fire!  Fire! Sanford-S.  R .2  reels 

Fly  Time Roy  Klumb  Prod.-S.R.l  reel 

Follow  Me. Eddie  Lyons Arrow-S.  R 2 reels 

For  Love  of  Money First  National  2 reels  

Fresh  Paint  Arrow-S.  R 2 reels 

Fresh  Start,  A Educational  2 reels 

Friday  the  13th -Paul  Parrott Pathe  i reel.... July  22 

Frozen  North,  The Buster  Keaton First  National ..2  reels 

Full  of  Pep Snub  Pollard  ....Pathe  l reel Apr.  22 

Gasoline  Trail - Roy  Klumb  Prod.-S.R.l  rati 

Gay  Deceiver,  The Roy  Atwell Universal 1 reel May  27 

Gee  Whiskers Neely  Edwards Universal  1 reel Apr.  15 

Get  the  Hook Vernon  Dent Folly-Pacific  1 reel  

Getting  Even Mutt  & Jeff  C’rtoon.Fox  54  reel 

Give  Him  Air Bobby  Dunn Arrow  2 reels 

Golfing Mutt  & Jeff  C’rtoon.Fox  y2  reel 

Golf  Insect,  A Roy  Atwell Universal  1 reel  

Gymnasinm  Gym Billy  Bevan First  National 2 reels 

Hale  and  Hearty Snub  Pollard Pathe  1 reel 

Hands  Up Arrow-S.  R 2 reels 

Hands  Up Geo.  Ovey Folly-Pacific  1 reel  

Hello  Mars  Harry  Sweet Universal  2 reel*  

Hennessy  of  the  MountedGeo.  Ovey Folly-Pacific  1 reel  

Henpecked  Lee  Moran Universal  2 reels 

Hickory  Hick,  A Bobby  Vernon  ...Educational  2 reels. ..  .May  20 

High  and  Dry Educational  2 reels  

High  Fliers  ....Neely  Edwards Universal  1 reel 

Highly  Polished Bill  Franey O’Conor-S.  R 2 reels 

His  Inheritance  Taxi. ..  .Neely  Edwards. ..  .Universal  1 reel 

His  Prehistoric  Blunder. Roy  Atwell Universal  1 reel 

His  Wife’s  Son Fox  2 reels 

Hither  and  Thither Mutt  & Jeff  C’rtoon.  Fox  54  reel 

Holding  His  Own Geo.  Ovey Folly-Pacific  1 real  

Hoot  Mon! Mutt  & Jeff  C’rtoon.Fox  54  reel 

Hop,  Skip  and  Jump. ..  .Mutt  & Jeff  C’rtoon.Fox  54  reel 

Horse  Tears Queenie  Universal  2 reels 

Hot  and  Cold .....Bill  Franey O’Conor-S.  R 2 reels 

Hot  Dog Clyde  Cook Fox  2 reels. . ..May  20 

Hot  Off  the  Press Snub  Pollard  Pathe  1 reel Apr.  I 

Hound  of  Tankerrllle. . . Otis  Harlan Educational  

House  of  1,000  TremblesNeely  Edwards ....  Universal  1 reel. 

Husband  and  Strife ...Arrow-S.  R .2  reels 


1300 


Motion  Picture  News 


• May  27 


la  at  the  7 ini  eh Vernon  Dent Folly-Pacific  1 reel 

Janitor’s  Wife,  The Arrow-S.  R 2 reels. 

jump  Your  Job Snub  Pollard Pathe  1 reel  . 

Kid  Love Century  Kids Universal  2 reels 

Kill  the  Nerve Snub  Pollard Pathe  1 reel. 

Landlord,  The Fox  2 reels 

Last  Shot,  The Matt  & Jeff  C’rtoon.Fox  $4  reel 

Late  Hero,  The Geo.  Ovey Folly-Pacific  1 reel 

Late  Lamented,  The Eddie  Boland Pathe 1 reel 

Laughing  Gas Fox  2 reels 

Light  Showers Snab  Pollard Pathe  1 reel 

Little  Rascal,  The Baby  Peggy Universal  I reels 

Loose  Nuts Roy  Atwell Universal  1 reel 

Ma  and  Pa Bevan-June  First  National 2 reels 

Man  Haters,  The Eddie  Boland Pathe 2 reels 

Many  Happy  Returns. ..  Eddie  Boland  Pathe  1 reel 

Mile  a Minute  Mary. ..  .Dorothy  Devore.  . .Educational  2 reels.  ..  .July  1 

Minute  Man,  The  ......Roy  Atwell  Universal  1 reel 

Modern  Fishing Mutt  & Jeff  C’rtoon.Fox  Yi  reel 

Movie  Mix-Up,  A Roy  Atwell Universal  1 reel 

Movies,  The  Snub  Pollard  Pathe 1 reel 

Mummy’s  Nightmare.. . .Geo.  Ovey Folly-Pacific  1 reel  

Mutts  Brownie  Universal  f reels  

My  Mistake  Eddie  Lyons  Arrow  > reels  

My  Wife’s  Relations. . ..Buster  Keaton. ..  .First  National  2 reels. . ..Aug.  26 

Mysterious  Stranger Jimmy  Aubrey Vitagraph  2 reels  

Nobody  Home Geo.  Ovey Folly-Pacific  1 reel 

No  Brains Harry  Sweet Universal  2 reels. 

No  Brains Bill  Franey O’Conor-S.  R 2 reels. 

No  Luck Bobby  Dunn Arrow  2 reels 

Now  or  Never Vernon  Dent Folly-Pacific  1 reel 

Oh  Daddy Bevan-June First  National 2 reels 

Off  His  Beat Harry  Sweet Universal  2 reels 

Oh,  Promise  Me Neal  Burns Educational  2 reels 

On  Patrol Billy  Bevan First  National 2 reels 

On  the  Jump. Vernon  Dent Folly-Pacific  3 reel  

One  Horse  Town Harry  Sweet Universal  2 reels. ..  .Apr.  1 

Our  Gang Snub  Pollard Pathe  1 reel  

Pair  of  Kings,  A Larry  Semon Vitagraph  2 reels.  ...Aug.  19 

Paniky  Pullman,  A Roy  Atwell  Universal  1 reel  

Papa’s  Night  Out Arrow-S.  R 2 reels 

Pardon  Me Snub  Pollard  Pathe  1 reel... Mar 

Pay  Day Charles  Chaplin. . .First  National  2 reels. 

Peace  in  Pieces Bill  Franey O’Connor-S.  R 2 reels. 

Peggy  Behave  Baby  Peggy  Universal  2 reels 

Penny  Reward,  A Educational  2 reels. 

Piper,  The Fox  2 reels 

Please  Be  Careful Chas.  Doherty Fox  2 reels  

Poor  Boy Lloyd  Hamilton. . .Educational  2 reels. ...  May  27 

Powder  Romance Roy  Atwell Universal  1 reel 

Punch  the  Clock Snub  Pollard  Pathe  1 reel.. 

Rag  Doll  Romance,  A Educational  I reels. 

Rainmaker,  The Lloyd  Hamilton. . .Educational  2 reels 

Rapid  Fire Lige  Conley Educational  2 reels. 

Red  Hot  Rivals Lee  Moran Universal  2 reels 

Rented  Trouble Arrow-S.  R .2  reels 

Rubberneck,  The Lee  Moran Universal  2 reels 

Safe  in  the  Safe Fox  2 reels 

Shaky  Family  Tree,  A. . .Neely  Edwards. ..  .Universal  1 reel 

8heik,  The Fox  2 reels  

Short  Weight Brownie-Fox  Universal  2 reels 

Should  Watchmen  Sleep. Neely  Edwards  ...Universal  1 reel 

Show.  The  Larry  Semon  Vitagranh  2 reels 

Sic  ’Em  Brownie Brownie  Universal  2 reels. ..  .May  27 

Simply  Shocking Jack  Duffy Universal  1 reel 

Skipper’s  Policy,  The. ...Dan  Mason Educational  2 reels. ...May  6 

Sleeping  Sickness Vernon  Dent Folly-Pacific  1 reel  

Sleepyhead,  The Harry  Sweet Universal  2 reels  

Society  Sailors  Neely  Edwards  ...  .Universal  1 reel  

Some  Baby Snub  Pollard  Pathe 1 reel  

Some  Class Brownie Universal  2 reels 

Special  Delivery A1  St.  John Fox  2 reels. ..  .July  1 

Speed  ’Em  Up Universal  2 reels.  ..  .July  15 

Spirited  Affair,  A Roy  Atwell Universal  1 reel ....  Sept.  2 

Spooks  Lige  Conley Educational  I reels 

Stand  Pat Paul  Parrott Pathe  i reel 

Step  Forward  Ben  Turpin First  National  2 reels 

Straight  from  the  Farm.Al  St.  John Fox  2 reels  

Strictly  Modern Snub  Pollard  Pathe  1 reel  

Studio  Rube,  The At  St.  John Fox  I reels 

Such  Is  Life Billy  Bevan First  National 2 reels 

Take  a Tip Sanford-S.  R 2 reels . . 

Taking  Things  Easy Neely  Edwards  ...  .Universal  1 reel  

Ten  Seconds  Lee  Moran  Universal  2 reels.  ..  .July  8 

That’s  It Eddie  Lyons Arrow  2 reels 

They’re  Off  Vernon  Dent  .....Folly-Pacific  1 reel  

Three  Weeks  Off Universal  2 reels June  17 

Throbs  and  Thrllla Roy  Klumb  Prod.-S.R.l  reel  

Tin  Foiled Mutt  & Jeff  C’rtoon.Fox  reel 

Tis  the  Bull Bobby  Vernon Educational  2 reels  

Tom’s  First  Flivver Roy  Klumb  Prod.-S.R.l  reel  

Toonerville  Blues  Dan  Mason Educational  2 reels. ..  .June  10 

Toonerville  Trials Dan  Mason Educational  2 reela 

Torchy  and  Orange 

Blossoms  Johnny  Hines Educational  I reels 

Torchy’s  Hold  Up Johnny  Hines Educational  2 reels.... May 

Torchy ’s  Ghost Johnny  Hines Educational  1 reels  

Torchy  Steps  Out johnny  Hines Educational  2 reels ...  .June  10 

'Twas  Ever  Thus Viola  Daniel Educational  I reels..  " 

Two  of  a Kind Harry  Sweet  Universal  2 reels 

Unfermented  Bricks Neeley  Edwards.  ...Universal  1 

Upper  and  Lower Lee  Moran  Universal  .2  reels. ..  .Apr.  II 

Village  Sheik,  The Al.  St.  John ..Fox  2 reels 

Wise  Duck.  The Fox  

Why  Not  Now Eddie  Lyons Arrow-S.  R.. 

You  and  Me Century  Kids Universal  ... 

You’d  Be  Surprised Billy  West C.  B.  C-S.  R .2  reels 


. . Apr.  29 


• Mar.  18 


18 

Apr.  15 


. .May  20 


• July  8 


• July  1 


..May  6 

. .June  10 
..Mar.  11 

. .Apr.  11 

. 2 reels 

. 2 reels 

Jiuuiijujiiuiiiuiiiniiiuiuiiiuuiuuiuuiiiuiiiuniiiiiiii! 


MminnniunniniuiniiitiiiiniinnnnmtiiniiiiiiiniitmmiiiiiiiiiMmmuiiinniinmumiiiiiiimmiiiimTg 


Short  Subjects 


Title  and  Star  Distributed  By  Length  Reviewed 

Adventures  of  Robinson  Crusoe  (Serial) Universal  18  episodes.Apr  1 

Algeria,  The  Ancient  (Scenic) Prizma 1 reel 

Alice  in  Wonderland  (Serial) Warner  Bros 15  episodes 


An  Arctic  Hike  on  the  Great  Aletsch  Glacier 

(Scenic)  Truart 1 reel. ...Apr.  22 

At  Large  (Drama),  Tom  Santschi Universal 2 reels 

Ballad  of  Fisher’s  Boarding  House  (Drama) . .Pathe  1 reel Apr.  If 

Beyond  the  Trail  (Wes.  Drama),  Tom  Sanchi . Pathe  2 reels  

Big  Ranger,  The  (Drama) Universal 2 reels 

Borneo  Venice,  A (Scenic) Truart  

Boy  and  His  Dog,  The  (Aesops  Fables) ...  .Pathe  2/3  reels.  .May  27 

Brewing  Trouble  (Aesop’s  Fables) Pathe  2/3  reels 

Call  of  Courage,  The  (Drama) Universal 2 reels. ..  .Mar.  II 

Cap’n  Kidd  (Serial),  Eddie  Polo 15  episodes 

Case  of  Identity,  A (Sherlock  Holmes) Educational X reels 

Cat  and  the  Pig,  The  (Aesop’s  Fables) Pathe  2/3  reeltf; 

Come  Clean  (Drama),  Tom  Santschi Universal 2 reels 

Country  Mouse  and  City  Cat,  The  (Aesop’s 

Fables)  Pathe  2/3  reels 

Crime  in  a Big  City  (Aesop's  Fables) Pathe  2/3  reels 

Crowning  King  Blixsard  (Scenic) Educational  1 reel.... Aug.  26 

Dangerous  Adventure,  A (Serial) Warner  Bros 15  episodei 

Daring  Dangers  (Drama),  Tom  Santschi Universal  2 reels 

Dead  Game  (Drama),  Art  Acord Universal 2 reels 

Death  Trap,  The  (West.  Dr.),  Tom  Santschi. . Pathe  2 reels  

Desperation  (Drama)  Universal 2 reels 

Devil’s  Foot,  The  (Sherlock  Holmes) Educational 2 reels. ..  .Feb.  11 

Dog  and  the  Wolves,  The  (Aesop’s  Fables) ..  Pathe  2/3  reels 

Dying  Detective,  The  (Sherlock  Holmes) ....  Educational .2  reels. ...  Feb.  11 

Expose  of  Sawing  a Lady  in  Half  (Novelty) . .Clarion-S.  R 1 y»  reels 

Eternal  Triangle,  The  (Aesops  Fables) Pathe 2/3  reels 

Farmer  and  His  Cat,  The  (Aesop's  Fables)  ...  Pathe  2/3  reels 

Farmer  and  the  Ostrich,  The  (Aesop’s  Fables). Pathe 2/3  reels.  .Apr.  1 

Felix  AH  at  Sea Winkler-S.  R 1 reel.... May  6 

Felix  Saves  the  Day  (Cartoon) Winkler-S.  R 1 reel.. ..Feb.  11 

Getaway,  The  (Drama),  Neal  Hart Universal  8 reels 

Go  Get  ’Em  Hutch  (Serial) Pathe  15  epis’des.Apr.  15 

Good  Things  of  Life  (Novelty) Wid  Gunning  . ...Ireel 

Great  American  Authors  (Series) Hodkinson  Ireel 

Grit  (West.  Drama),  Shorty  Hamilton McGovern  ft  Egler.2  reels  

Guilty  Cause,  A (Drama),  Tom  Santschi Universal I reels 

Hour  of  Doom,  The  (Drama),  Tom  Santschi. . Universal 2 reels 

How  to  Grow  Thin  (Novelty) Educational 1 reel. ...Mar.  18 

Hunter  and  His  Dog,  The  (Aesops  Fables) ..  .Pathe 8/3  reels  

In  the  Days  of  Buffalo  Bill  (Serial) Universal  

Island  of  burpriss  (Scenic) Truart  

It  Is  the  Law  (Drama),  Tom  Santschi Universal  I reels 

Japan,  the  Garden  of  the  East  (Scenic) Kineto 1 reel Apr.  21 

Jaws  of  Steel  (Drama),  Reginald  Denny Universal  2 reels 

juggernauts  of  tha  Jungle  (Educational) 1 reel  

Jungle  Belles  of  Borneo  (Novelty) Truart 

Jungle  Goddess,  The  (8arial) Exp.  ft  Imp.-S.  R. ..15  episodes. Feb.  4 

Leather  Pushers,  The  (Series),  Reginald 

Denny Universal 2 reels. ..  .Jan.  28 

Lion  and  the  Mouse,  The  (Aesop’s  Fables) . .Pathe  2/3  reels 

Love  at  First  Sight  (Aesops  Fables) Pathe 2/3  reels 

Lochinvar  of  the  Line  (Drama),  Edgar  Jones.. Pathe ....I  reels 

Magic  Gems  (Study) Prism*  1 reel 

Matching  Wits  (Drama),  Art  Acord Universal I reels 

Missing  Men  (Drama) Educational  1 reel 

Model  Dairy,  The  (Aesops  Fables) Pathe  2/3  reels.. May  20 

Musselfish  Shell,  The  (Novelty) 1 reel 

My  Country  (Scenic) Educational 1 reel Apr.  20 

Mysterious  Tracks  (Drama) Pathe  1 reel  

Never  Let  Go  (Drama) Universal 2 reels 

Nights  of  Many  Shadows  (Wilderness  Tales)  ..  Educational 1 reel 

Official  Movie  Chats  of  M.  P.  T.  O.  of  A Hodkinson  Fab.  11 

Old  Moose  Trails  (Scenic) BdaeatUmal 1 reel 

One  Man  Reunion  (Wilderness  Tales) Educational 1 reel 

Opossum,  The  (Novelty) ...Paths  2 reels Apr.  22 

Pageantry  in  India  (Scenic) Elnato 1 reel 

Pelican  Island  (8cenic) Truart  

People  of  Old  Bruges  (World  Wanderings)  ..  Educational 1 reel 

Perilous  Ascent  of  the  Zinal-Rothom  (Scenic)  .Truart  

Perils  of  the  Yukon  (Serial) Universal  July  8 

Plain  Grit  (Drama),  Reginald  Denny Universal 2 reels 

Pony  Boy  (Drama),  Shorty  Hamilton McGovern  4 Egler.2  reels 

Quaint  Denizens  of  the  Zoo  (Novelty) Kineto  Review . . 1 fad Mil.  88 

Quaint  HoUand  (Scenic) Educational I reels 

Radio  King,  The  (Serial) Universal 

Raid,  The  (Drama),  Neal  Hart Umversal 2 reels. I 

Rich  Cat  and  Poor  Cat,  The  (Aesops  Fables) ..  Pathe • • 3 reels 

Ride  ’em  Cowboy  (Drama),  Shorty  Hamilton. . McGovern  ft  Egler.2  reels.. 

Ridin’  Through  (Drama),  Art  Acord Universal ^ reels. .. 

Ropin’  Pool,  A (Will  Rogers,  W.  Dr.) 8 

Scandal  in  Bohemia,  A (Sherlock  Holmes) ..  .Educational 2 reels 

Seeing  Red  (Drama),  Tom  Santschi Universal I reels  

Seeing  the  Unseen  (Novelty) Prism*  J «r**,  i 

Sky  Ranger,  The  (8erial) P«th*  IS  episode* 

Spendthrift,  The  (Aesops  Fables) Pathe  2/3  reels 

Squarin’  It  (Drama).  Neal  Hart Universal  2 reels 

Striking  Tire*.  The  (Novelty) Bosworth,  De 

Freve*  ft  Felton  1 reel 

Such  is  Life  in  Volendam  (Scenic  Cartoon).  .Film  Book.  Offices  1 reel Apr.  2» 

Such  is  Life  in  London’s  West  End  (Cartoon) . Film  Book.  Offices  1 reel Apr.  It 

Such  is  Life  in  Monte  Carlo  (Cartoon) ..Film  Book  Offices.  1 reel June  18 

Sunbeams  (Study) .••••.•• ?*»“*••••  i r**,1 

Sweet  Heart  (Western  Drama),  Billy  West... Joan  Film 8 reels 

Terror  Trail  (Serial),  Eileen  8edgwick Universal  . ...  . * episodes. • 

Thrills  and  Spills  (Novelty).. .........Educational  ..  1 reel  . May  8 

Tiger  and  the  Donkey.  The  (Aesops  Fables) ..  Pathe .2/3  reels  

Timber  Queen,  The  (S_eri=l)  Pathe  ...... ; • June  2< 

Too  Much  Overhead  (Educational) .....Educational  1 reel 

Trail  of  the  Wolf,  The  (Drama),  Percy 

Pembroke  .Universal 

Treacherous  Rival,  A (Drama),  La  Plante- 

Pembroke Universal 

Trickery  (Drama)  • ; Universal  ... 

Two  Men  (Drama),  Tom  Santschi Universal  ... 

United  States  Naval  Efficiency.. kineto  

Unmasked  (Drama),  Art  Acord Universal  .. 

Vengeance  Is  Mine  (Drama),  Irene  Castle. ...  Pathe  .... 

Verdict,  The  (Drama),  Eddie  Polo. Universal 

Village  Life  in  Switzerland  (Scenic) ........ .Kineto  R«v”’* 

Vistas  of  the  Holy  Land  (Kineto  Review) ...  .National  Exch 

Wanderlust  (Scenic)  ..Educational 

Wedding  Feast,  Among  Borneo  Dayaks,  A 

(Novelty)  .....  £"£* 

White  Messenger,  The  (Drama),  Eddie  Polo.  .Universal'  . 

8STC.  SiJWSar  <S5S?.- 


i reels. 


. Apr. 


2 reels 

2 reels 

.2  reels 

.1  reel  

2 reels 

3 reels 

< reels  

reel  .... 

1 reel.  . . . Mar.  25 
' reel  


* -e’tndes 
2 reels.  . . .May  I 
2^3  reels.  Apr.  W 
2/3  reels 


THB  WILLIAMS  FBINTINO  COMPAHT,  KSW  rosx 


EASTMAN 
POSITIVE  FILM 


Adds  good  photography  to  picture  interest 
— gives  that  truthful,  accurate  reproduction 
that  is  only  possible  when  the  reproductive 
scale  of  the  positive  material  parallels  that  of 
the  negative.  That’s  why  Eastman  Positive 
Film  carries  quality  through  to  the  screen. 


Eastman  Film,  both  regular  and  tinted 
base — now  available  in  nine  colors,  is 
identified  throughout  its  length  by  the 
words  “Eastman”  “Kodak”  stenciled  in 
black  letters  in  the  transparent  margin. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.Y. 


Rothacker-Aller  Laboratories,  Inc. 
Hollywood,  California 


Arthur  S.  Kane  presents 
Charles  Ray  in  a picture 
Entitled  “Alias  Julius  Caesar.” 
Directed  by  Charles  Ray  aided 
By  Albert  Ray,  Irven  H.  Ford, 
Harry  L.  Decker,  Howard  Berbeck 
And  Edward  Withers.  Camera 
Supervision  by  George  Rizard. 

A First  National  Attraction 
With  Rothacker  Prints. 


Mr.  Charles  Ray 
in 

“ Alias  Julius  Caesar ” 


The  laboratory 
with  a conscience . 


Founded  1910 
by 

IVatterson  II.  Rotharker 


SEPTEMBER  16,  1922 


Reg.  U.  S.  Patent  Office 


Pall  Announcement 
of 

Selznick  Pictures  Corp. 
Contained  in  tins  issue 


Los  Angeles 


Y Y\/I  M _ 1 O Entered  as  Second  Class  Matter,  October  IS,  191S,  at  the  Post  Office  at  New  York,  N.  Y., 

••  AAV  1 1^1  O*  x Ct  under  the  Act  of  March  S,  1879 

Published  Weekly — $3.00  a year 

729  Seventh  Avenue,  New  York  — 


PRICE  20  CENTS 

Chicago 


From  Camera  to  Screen 


XCUSES  don’t  rectify  errors.  Producers 
want  the  best  possible  work  from  a film 
laboratory,  not  explanations  why  such 
excellence  is  lacking.  They  want  clear 
durable  negatives;  honest  sample  prints  giving 
truthful  production  records;  release  prints  of 
highest  quality,  that  last.  To  obtain  this  the 
same  laboratory  should  handle  a production 
from  the  camera  to  the  screen.  Then  the  re- 
sponsibility is  undivided. 


HE  foremost  producers  of  the  West  rely 
upon  THE  STANDARD  FILM  LABO- 
RATORIES for  complete  service.  They 
realize  the  advantages  of  our  superior 
equipment,  our  fine,  new  plant,  and  our  efficient 
organization.  They  appreciate  the  meaning  of 
our  slogan:  “Unlimited  Facilities  For  Quality 
Work.”  They  know  our  treatment  brings  out 
all  the  artistry  the  director  and  cinematog- 
rapher have  put  into  a negative. 


jSttrijcfcrrcL Filnj  Laboratories 


John  M Nickolaus 

Phones 
Hut t ij  ivooct 

63/Sant/  6943 


S M Tompkins 


Seward and  ttomauie  Streets 
Hollywood  California 


“Unlimited  Facilities  For  Quality  Work” 


I 


Adolph.  Zukor 

Presents  . — ■ A 


George 

Fitzmaurice 

PROD  UCTION 

Jo  Jfave 
Jo  fold’ 


with 

BETTY  COMPSON 
and  BERT  LYTELL 

ted  by  Theodore  Koslolf,  WJ.  Fergus 
nond  Hatton  and.  Walter  Ac 
Adaptation  by  Ouida  Beigere 
From  the  novel  by  Mary  Johnston 

(X  (paramount  (picture 


- 


' 


THE  trouble  with  most  costume 
pictures  is  that  the  characters 
are  not  made  to  seem  real. 


ADOLPH  ZUKOR  PRESENTS  A 

Geo  me  Rtzmaurice 

PRODUCTION  // 

To  Have  mToHold. 


WITH 


Belli)  Compson  and  Beit  Lijlell 


In  “To  Have  and  To  Hold,”  George 
Fitzmaurice  has  slain  the  costume 


bugaboo  for  once  and  all. 


i 


The  people  are  as  real  as  yourself. 
The  story  is  so  exciting,  so  full  of 
action,  romance,  heart-interest  and 
thrills,  the  people  are  so  human,  the 
cast  is  so  great,  the  production  is  so 
elaborate,  that  everyone  who  sees  it 
will  have  the  time  of  his  life. 

The  novel  has  been  loved  for  twenty- 
five  years,  and  it’s  the  greatest  action 
story  every  filmed. 

It’s  one  of  the  four  biggest  of  the 
season. 

From  the  Novel  by  Mary  Johnston 
Adaptation  by  Ouida  Bergere 

Q,  (paramount  Q>iclure 


FIVE 

WEEKS 

OF 

BOOKING 


First  cEsim  on  Broadway 

THAT’S  THE  RECORD  FOR 


EARL  HURD  COMEDIES 

Presented  by  C.  C.  BURR 

ONE  OL’  CAT,  the  first  of  the  series,  during  the  week  of  August 
20th  played  its  third  consecutive  week,  first  run,  at  the  RIVOLI 
Theatre,  and  also  played  day-and-date  at  the  RIALTO  Theatre. 

FRESH  FISH,  the  second  of  the  series,  during  the  same  week  of 
August  20th  played  its  second  consecutive  week  at  the  STRAND 
Theatre. 

EARL  HURD  COMEDIES  are  humorous  combinations  of  living 
actors  and  animated  cartoons.  The  cartoons  are  made  to  leave  the 
drawing  board  and  mingle  in  fun  and  play  with  living  actors. 

The  series  of  six  are  now  ready  for  inspection.  Contract  for  these  special  one- 
reel  novelties  immediately  if  you  want  the  best  in  Short  Subjects  for  1922-23. 

Six  ‘Distinct  One-cI{eel  (7^lpcvelties 

THEY  ARE  AMONG  EDUCATIONAL’S  SHORT  SUBJECTS 
NATIONALLY  ADVERTISED  TO  24,000,000  READERS 


EDUCATIONAL  FILM  EXCHANGES,  Inc.  E.  IV.  Hammons,  President 


1308 


Motion  Picture  News 


' ^ Barnes—.  ' 

1 cracker-pacu  , 
ne  of  the  few  r p!eases 

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Johnny  Hines, 
was  a return 
hie  business.— 
Itheatre,  Oklal 

patronage.  __ 


General 


T^hyrioo^J 

theatre.  Omaha, 
age. 


C.  C.  Burr  Presents 

‘“Suxe  Fire  Flint,'  most  extraordinary  story,  by  one  of 
the  best  writers  in  the  country.” 

Directed  by 

Dell  Henderson 


Art  Director 

Chas.  Osborn  Seessel 


Sub-Titles  by 

Ralph  Spence 
Photography  by 

Charles  Gilson 

and 

W.  G.  (Billy)  Bitzer 


A Sensational  Cast 
JOHNNY  HINES 
DORIS  KENYON 
EDMUND  B REESE 
ROBERT  EDESON 
EFFIE  SHANNON 
J.  BARNEY  SHERRY 


MASTODON 

Films,  Inc. 

C.  C.  BURR,  Pres. 
133  W.  44th  Street 
New  York.  N.  Y. 


'Make  more 


is  even  better  than 


September  i 6 , 1922 


like  this  one 


,iy  good.  / j "urjj 

■ffiTi"'  "P^ef„huntlre?'per 

'eSxlL$; •i5^^S2?f~nea'trer "4  - °°k  iVli  Burn  Era’  Up  Barnes  ( moving'  sub-Igingi 

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vertising;  newsoaoer  ^ ® thl?  one-  Ad- 
Jtronage ; mixed  AttAr,!^  SIX  s^eets.  Pa-s.^  / 

P.  Helbling,  Pleasant  Horn^Ti,  g0od-  Nornsf  I 

[field, .Ohio  ^ - HCU^  Theatre,  Wcod^^%^ 

"'  ilP""" ' -iTTC  pYlfr  0fl. 


’"^ARNES  (C.  C.  Burr),  f , ®Urn  ’E^TTrT^ 

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Bum  Em  Up  Barnes/ 


DISTRIBUTED  BY 


DAVE  SEGAL 
Royal  Picture.,  Inc., 

1337  Vine  St..  Philadelphia,  Pa. 

ROY  SEERY 

Aatociated  Firat  National  Picture., 

831  So.  Wabash  Ave..  Chicago.  111. 

M.  A KLAUSNER 
Mountain  State*  Film  Attraction., 

1525  Tremont  St.,  Denver,  Colo. 


LOUIS  HYMAN 
All-Star  Features  Distrib.,  Inc., 

209  Golden  Gate  Ave.,  San  Francisco  Cal. 

SAM  MOSCOW 
Mo.cow  Film.,  Inc- 

54  Broadway,  Boston,  Mass. 

DAVIS  & ALEXANDER 
Columbia  Film  Service,  Inc- 

119-121  Ninth  St-  Pittsburgh,  Pa. 


FLOYD  BROWN 
The  H.  Lieber  Co- 

122  West  New  York  St-  Indianapolis.  Ind. 

A.  H.  BLANK  ENTERPRISES 
Des  Moines  Theatre  Bldg- 

Des  Moines,  Iowa. 

WM.  SKIRBOLL 
Skirboll  Bros.  Gold  Seal  Prod- 

21st  & Payne  Sts.,  Cleveland,  O. 


J.  F.  CUBBERLEY 
FAR  Film  Co., 

Loeb  Arcade  Bldg-  Minneapolis,  Minn, 

M.  A.  KLAUSNER 
Mountain  State.  Film  Attraction., 

2006  Third  Ave-  Seattle,  Wash. 

SAM  ZIERLER 

Commonwealth  Picture  Corporation. 

729  Seventh  Ave..  New  York.  N.  Y, 


Foreign  Distributors — WM.  M.  VOGEL,  I2S  West  46th  Street,  New  York  City 


This  picture  has  eveiythinsr  / 

Humor ! Pathos  ! Tenderness  ! 
Heart-throbs ! Punch ! Power  ! 

Pep ! Warmth  ! 


YOUR  audience  is  sold  on  Rupert  Hughes! 

They  like  his  brand.  It  hits  folks  where 
the  heart  is. 

That’s  what  made  “The  Old  Nest’’  a box-office 
wonder  that  still  continues  to  reap  profits. 

Rupert  Hughes  has  now  written  an  even  big- 
ger drama  of  American  home  life,  a tender, 
thrilling  yet  humorous  story  of  father  who 
pays  the  bills. 

It  has  the  Hughes  heart  wallop.  It  has  the 
Hughes  audience  angle.  It  has  tears,  laughs, 
fights,  frolics. 

IT  HAS  EVERYTHING! 

If  you  know  a winner  when  you  see  it — 
That’s  “Remembrance.”  Go  and  get  it!  9 


Oh  Boy!  What  a Picture  ! 


i fjfr 


Rupert 

Hughes’ 

Appealing  Drama 
oF  American 
Family  Life 


S trouper  than 


The  Old  Nest 


with 

Claude  Gillingwater 
Patsy  Ruth  Miller 
Cullen  Landis 


and 

Kate  Lester  Lucille  Ricksen 
Richard  Tucker  Dana  Todd 
Esther  Ralston  Nell  Craig 
Arthur  Trimble  Max  Davidson 


It  Has  Everything  Thai  a Won 

If  there  happens  to  be  some  mean,  crabbed,  flint-hearted 
fellow  in  your  city  or  town  who  "just  hates  children”  or 
some  poisonous  old  viper  of  a woman  who  sends  her 
children  out  begging  on  the  streets— well,  they  won’t  like 
"Timothy’s  Quest.”  But  everybody  else  will  and  you  will. 

It’s  all  ready  for  you  to  screen  to  prove  how  much  you’ll 
like  it. 

Dirigo  Films  Inc. 
presents 


KATE  DOUGLAS  WICGIN’S 


Story  of  the  Heart 

timothy’s 


Directed  by  Sidney  Olcott 


This  is  the  perfectly  cast  picture 
— the  sweetest  story  of  the 
entire  year  in  pictures.  Helen 
Rowland,  James  Depew,  Marie 
Day,  Vivia  Ogden,  Margaret 
Seddon,  Bertram  Marburgh — 
your  hats  will  come  off  to  them 
for  their  splendid  acting. 


derfid  Picture  Should  Have 


Kate  Douglas  Wiggin,  the  beloved  author,  will  weep  for 
joy  when  she  sees  her  famous  story  as  a motion  picture. 
Her  characters  have  lived  between  the  covers  of  a book. 
The  characters  now  have  walked  out  of  the  book  and  are 
living  beings.  Here  is  a story  of  the  heart,  in  our  opinion, 
bigger,  sweeter,  finer  than  "Rebecca  of  Sunnybrook  Farm." 
Nobody  makes  a better  picture  than  "Timothy’s  Quest” 
because  it  can’t  be  done. 


QUES 

Scenario  by  Katherine  Stuart 


Let  us  tell  you  how  carefully 
this  famous  story  was  made — 
the  story  of  two  slum  children 
who  fled  the  city  to  "adopt  a 
mother”  and  softened  an  em- 
bittered spinster’s  heart. 

Kate  Douglas  Wiggin  watched 
every  phase  of  converting  her 
story  into  a picture. 

Katherine  Stuart,  who  did  "The 
Cinderella  Man,”  a famous  pic- 
ture, did  the  continuity. 

Sidney  Olcott,  a refined  and 
human  director  who  loves  child- 
ren, has  directed  it. 

All  who  have  touched  it  have 
put  their  hearts  into  the  picture. 

It  is  big,  human,  fine.  You’ll 
play  it  in  your  theatres. 


American 

RELEASING  CORPORATION 


In  Canada:  Canadian  Releasing  Corporation.  Limited 


« 


A Weekly  Feature 
for  All  of  America’s 
100  Million  People 


There  Are  Thousands 
In  Your  Town  Who 
Want  to  See — 

The  Temple  Solomon  built  on  Mt.  Moriah 
Golgotha,  the  place  of  Crucifixion 
The  spots  that  Jesus  visited 
The  home  of  the  wives  of  Solomon 

• i ' 

Where  Judas  ended  his  life 

Where  David,  the  shepherd  boy,  was  born 

The  Pool  where  David  had  the  murderers 
hanged 

Where  Philip  baptized  the  Ethiopian 

Eschol,  where  the  spies  of  Moses’  army 
visited 

V;  * 

Where  Esau  sold  his  birthright  to  Jacob 

Where  Abraham  denies  his  wife  to  King 
Abimelech 

Gaza,  the  scene  of  the  escapades  of  Samson 

Bethany,  the  home  of  Martha,  Mary  and 
Lazarus 

Where  the  Jordan  parted  to  allow  the 
Israelites  to  cross 

The  spot  where  Ahab  was  killed 

The  point  where  Jesus  was  baptized 

The  place  where  Abraham  saw  the  angels 

Shiloh,  the  temple  that  remained  the 
longest 

The  place  of  Salome’s  dance  before  Herod. 


What  Tissot,  the  great  painter  did  twenty 
years  ago  when  he  went  to  the  Holy  Land  at 
the  order  of  Samuel  S.  McClure  to  paint  the 
lands  where  religious  history  began,  has  been 
exceeded  by  this  remarkable  expedition  con- 
ceived and  financed  by  the  Cincinnati  organ- 
ization of  which  Albert  Krippendorf  is 
President  and  J.  E.  Holley,  Treasurer  and 
General  Manager. 

Dr.  Holley,  who  had  made  two  extended  trips 
in  previous  study  and  preparation,  led  the 
Geographic  expedition  and  was  instructed  to 
"get  everything  to  be  had”  before  he  returned. 
This  he  did,  bringing  back  the  most  amazing 
and  enthralling  motion  picture  panorama  the 
screen  has  ever  known. 

T he  Voice 

A Picture  Panorama 

Every  city,  every  hill,  every  river,  every  sea, 
every  place  having  mention  in  the  Bible  was 
filmed ; Damascus,  Jerusalem,  Bethlehem, 
Nazareth,  Hehme,  Beersheba,  Gaza,  Joppa, 
Caeserea,  Tyre,  Samaria,  Shiloh,  Jericho. 
Every  mountain  and  valley,  in  all  more  than 
1500  places  having  connection  with  any  part 
of  the  Bible,  were  photographed  and  it  was 
done  with  a purpose:  to  prove  that  an  educa- 
tional film  may  be  made  with  tremendous 
magnetic  entertainment  values. 

If  Abraham,  or  Jacob,  or  David,  or  Solomon 
or  Jesus  or  any  other  Bible  character  has 
been  at  any  of  these  spots  this  great  series 
contains  pictures  of  each  and  all  of  these 
places.  And  not  only  the  places  but  the 
people,  their  habits  and  customs;  whether 
they  work  or  play,  whether  they  sow,  reap  or 
grind;  shepherds,  peasants, farmers,  merchants; 
every  type  and  their  environment  are  shown 
in  these  unusual  pictures. 


In  Canada:  Canadian  Releasing  Corporation,  Limited 


American  Releasing  Corporation  will  distribute,  beginning  in  October  at  the 
rate  of  one  each  week,  fifty-two  one  reel  pictures  produced  in  the  Holy  Land 
and  showing  the  actual  scenes  of  every  significant  place  mentioned  in  the  Old 
and  New  Testaments.  These  are  so  assembled  and  titled  that  they  eliminate 
every  shred  of  doctrine,  creed  or  preachment  and  they  are  embellished  and 
beautified,  with  Prizma  natural-color  and  otherwise,  to  make  them  both  inter- 
esting and  entertaining. 

The  time  has  arrived  for  the  theatre-owners  of  America  to  begin  a systematic 
endeavor  to  build  up  their  businesses  by  creating  new  screen  audiences.  The 
body  of  people  who  will  be  drawn  into  theatres  by  these  features  are  what  may 
be  termed  the  religious  and  educational  forces  of  the  nation. 


presents 


Of  the  Land 

of  the  Cradle  of  Religious  History 


These  amazing  pictures  will  not  be 
booked  for  private  or  public  showings 
in  any  other  places  until  the  theatres 
of  the  country  have  had  ample  opportun- 
ity to  present  them  as  much  as  they  wish. 

We  are  positive  that  when  these  en- 
grossing pictures  are  run  in  your  theatres 
that  every  moral  and  religious  factor  in 
the  country  will  recognize  for  the  first  time 
that  there  is  a real  desire  on  the  part  of 
exhibitors  to  be  constructive  in  the  selec- 
tion of  their  programs. 

We  believe  that  the  presentation  of  these 
productions  will  cause  a reaction  against 
censorship  and  the  increased  agitations 


for  Sunday  closing.  These  pictures  on 
your  screen  are  an  evidence  of  your  good 
faith  in  making  an  endeavor  to  broaden 
the  appeal  of  your  theatre  by  catering 
regularly  to  the  conservative,  and  best 
elements  of  your  community  or  neigh- 
borhood. 

The  protection  of  theatres  for  a long  period 
against  any  form  of  non-theatrical  showing 
is  granted  by  us  because  it  will  place  in 
the  hands  of  theatre-owners  a subject  that 
will  do  more  to  alleviate  all  of  the  de- 
structive criticism  of  motion  pictures  and 
the  theatres  that  show  them  than  any 
single  factor  ever  before  known  in  this 
industry. 


»—  — .yy ' '''  ..Tryt  p'"flr  ,.;r 

Ameriran 

RELEASING  CORPORATION 

' ’ \y*  ' " 

In  Canada:  Canadian  Releasing  Corporation,  Limited 


1316 


Motion  Picture  News 


or  Production 


From  the  Story  of  Jees-Uck 

by  JACK  LONDON 

Directed  by  S.  E.  V.  Taylor 
Produced  by  P.  T.  B.  Inc. 


EXHIBITORS  are  getting  good  box-office  results  from 
this  Jack  London  story.  This  isn’t  a matter  of 
our  saying  so;  its  a matter  of  printed  record  that  you 
read  in  the  box-office  report  departments  in  the  trade 
journals. 

In  Amusements,  Minneapolis,  you  find  this : 

’’Well  directed  and  with  a good  plot,  this  picture  drew 
better  than  any  picture  we  have  played  in  two  months. 
Print  in  perfect  condition.” 

In  Exhibitors  Herald  you  read: 

"They  surely  like  this  one.  I have  cleaned  up  with 
both  of  the  ’Mohican’  pictures — Taylor’s  Jack  London 
story  and  Tourneur’s.  Where  does  anyone  get  the  idea 
that  an  Indian  story  fails  to  draw  patronage?  Play  this 
one  without  fail.” 


In  Moving  Picture  World  you  find: 

"A  mighty  good  picture  that  brought  us  the  business 
in  the  middle  of  an  extremely  hot  spell.  We  advertised 
moderately;  the  patronage  was  out  of  proportion  to  the 
limited  effort  we  put  forth  on  the  story.” 


This  is  a business  builder  and 
once. 


In  Canada:  Canadian  Releasing  Corporation,  Limited 


* 

^ * *13  LI'  * * 

-5vme 

V_ 

RELEASING 

..  1 i i i 

CORPORATION 

1 — 1 

September  16,  1922 


1317 


UNIVERSAL  "JEWELS  PRESENTED  BY  CARL  LAEMMLE 


Starring' 

VIRGINIA  VALLI 
HOUSE  PETERS 
HATT  HOORE 

From  the  Plan  bg  Langdon  McCormick 
Directed  bq  REGINALD  BARKER, 


<<TJLAYED  to  capacity  houses 
despite  keen  competition. 
It  is  a box-office  ace.  Com- 
ments from  patrons  wonderful. 
Give  us  more  like  it.” 

MERLE  DAVIS, 

Ansonia  Theatre,  Butte,  Mont. 


“MAGNIFICENT!” 

<<I7INANCIALLY  and  artistic- 
1 ally  successful  engage- 
ment. If  ‘Human  Hearts’  is  a 
specimen  of  your  1922  program 
of  Jewels  you  are  entitled  to  a 
vote  of  thanks  by  the  entire 
industry.” 

J.  A.  PARTINGTON, 

Granada  Theatre  San  Franciso 


HOUSE  PETERS 


WITH  A WONDERFUL  CAST 
From  the  Plau  bq 
HAL  REID 


“A  BOX  OFFICE  ACE!” 


1318 


Motion  Picture  News 


RALPH  PECORELLI 


The  importance  of  negative  developing 
is  equally  as  great  as  camera  work  — 


Therefore, 

It  is  necessary  to  trust  this  responsibility  to  experienced 
men  who  understand  photography  not  only  in  dark 
room  processes,  but  also  in  lighting  and  effects,  so  that 
the  cameraman  can  find  in  his  dark  room  associate  clear 


judgment  and  understanding  of  light  values. 

The  Du-Art  Laboratories  is  fully  equipped  to  answer  and  satisfy  the  expectations 
of  the  most  exacting  directors  and  cameramen. 

r ’* 

MR.  RALPH  PECORELLI,  one  of  the  pioneers  of  the  industry  and  for 
eight  years  in  charge  of  the  old  Biograph  Laboratories,  is  taking  personal 
supervision  of  the  Du-Art  Laboratories,  with  the  assistance  of  experts 
well  known  in  the  laboratory  field. 


Du-Art  Means  Quality 


Du-Art  Film  Laboratories,  Inc. 

761  JACKSON  AVE.,  BRONX,  N.  Y. 

TELEPHONE  MELROSE  7793 


FIRST  PRINTS 


NEGATIVE 

DEVELOPING 


TITLES 

PHOTOGRAPHED 


September  i 6 , 1922 


1319 


I 


1320 


Motion  Picture  News 


The  Screen  Must  Have  a Fat 


Comedian  ! 


T.  R.  COFFIN 

PRODUCTIONS 


of 


of 


FATTY  KARR 


Distributed  through 

EAST  COAST 

PRODUCTIONS,  Inc. 

Franklyn  E.  Backer,  President 

TIMES  BUILDING  NEW  YORK 

Bryant  1351  and  1352 


announce 

Releasing  Arrangements 


Special  Two-Reel  Comedies 
Featuring 


Produced  under  the  personal  supervision  of 


papers. 

The  Fatty  Karr  Come- 
dies will  prove  that  a 
logical  story  can  be  fun- 
nier than  hokum. 


BRUCE  MITCHELL 


Fatty  Karr  is  being  starred  through  exhibitor  demand.  He  has  ap- 
peared in  prominent  roles  in  many  big  productions  which  have  made 
money  for  showmen,  and  has  shown  that  he  is  not  merely  fat — he  is 
a comedian.  In  “ Human  Hearts,”  “ Omar  the  Tentmaker,”  “ Shadows 
of  Conscience,”  “ Big  Stakes  ” and  other  productions,  he  proved  him- 
self a master  of  comic 
pantomime,  and  in  two 
of  these  elicited  special 
praise  from  the  review- 
ers of  New  York  news- 


September  16,  1922 


1321 


“BROKE  ALL  RECORDS” 

<<1_IAD  more  paid  admissions 
* * than  any  serial  we  have 
ever  put  on  at  our  theatre  — it 
broke  all  records.  It  has  the 
punch  — everybody  highly 
pleased.” 

A.  B.  CHEATHAM, 

Ideal  Theatre,  Charlotte,  N.  C. 


Starring 

'ARTACORD 

Stori|  bq  Robert  Dillon 

Directed  bq  EDWARD  LAEMMLE 


UNIVERSAL  CHAPTER  PLAYS  Presented  by  Cadfaemmle 


ROY  STEWART 

«9fe 


witk^ 

ERNEST  BUTTERWORTH 
SIDNEY  BRACEY 
LOUISE  LORRAINE 
Directed  bc| 

GOBT.  WILL 


THE  NEWEST  THING  IN  THRILLRES! 

P'OR  the  first  time  all  the 
*•  fascinating  wonders  of  the 
most  popular  thing  of  the 
age  — RADIO — is  shown  in  this 
sensationally  thrilling  chapter 
play  soon  to  be  released.  A sure 
winner  from  the  opening  flash! 


i 


COMEDIES 


xA^ 


\v'%r&b'  rt 


'M 


S yEtM.f^^ 


Keep  your  eyes  on  the 
De  Havens — They're  the 
comic  sensations  of  filmdom — 
They're  filling  that  gap  in  the  field  of  clean 
comedy  created  by  the  loss  of  the  Drews — 
A master  showman  himself,  De  Haven  is 
putting  into  each  of  his  two-reelers  all  the 
sure-fire  comedy  elements  that  make  enter- 
tainment of  the  funniest  kind — And  pretty 
little  Mrs.  De  Haven,  always  a delight  to 
the  eye,  adds  a dainty  touch  of  romance  that 
never  fails  to  hit  the  women  plumb  in  the 
heart — Make  room  for  the  De  Havens — 
They’re  the  absolute  class  among  comedy 
performers  on  the  screen — Book  the  latest 
screamer 

“THEIR  FIRST  VACATION” 


NOW — It’s  a riot! 

Presented  by  P.  A.  Powers 


1 

s 


Distributed  by  Film  Booking  Offices  of  America,  Inc.  Main  Office,  723  Seventh  Ave.,  N.  Y.  Exchanges  Everywhere 


Lewis  J.  Selznick 


OR  the  year  1922-23  the  Selznick  Pictures 
Corporation  will  produce  only  SUPER  SPE- 
CIAL PHOTOPLAYS. 

The  Star  Series,  or  Program  Plan,  has 
been  abandoned. 

SIXTEEN  SUPER  SPECIAL  PHO- 
TOPLAYS are  already  definitely  planned 
and  in  production.  It  is  the  aim  of  Lewis  J.  Selznick  to  make  these  sixteen 
photoplays  the  biggest  and  most  important  group  of  pictures  of  the  year. 

In  their  decision  to  divert  from  the  Program  Plan  to  a policy  of  SUPER 
SPECIALS  only,  the  Selznicks  are  but  following  the  dictates  of  a demand  that 
is  both  unmistakable  and  insistent.  No  man  championed  the  Star  Series  sys- 
tem with  more  vigor  than  did  Lewis  J.  Selznick  at  that  time  when  the  Star  Se- 
ries enjoyed  its  early  vogue:  no  man  was  quicker  to  realize  the  present  neces- 
sity of  its  abandonment. 

Because  they  represent  the  definite  result  of  a Selznick  production  plan 
which  has  been  many  years  in  the  making,  Selznick  s SIXTEEN  SUPER  SPE- 
CIALS will  unquestionably  fit  present-day  exhibitors’  needs  better  than  any 
other  group  of  attractions  being  offered  in  the  industry. 

To  this  end  the  Selznick  company  has  been  carefully  building  and  per- 
fecting a producing  organization  capable  of  excelling  in  any  task,  no  matter 
what  its  magnitude,  which  may  be  laid  out  for  it. 

For  years  the  Selznick  company  has  kept  a vigilant  watch  over  the  literary 
field  in  its  determination  to  secure  the  best  stories  for  photoplay  production 
which  have  been  flashed  across  the  market. 


novel  screen  treatment — no  matter  what  the  screen  situation,  and  has  been  ex- 
perimenting with  new  technical  ideas  involving  the  most  advanced  methods  of 
lighting  and  scenic  investiture. 

With  acute  care  and  discrimination  the  Selznick  company  has  been  enter- 
ing into  contracts  with  screen  notables  ideally  suited  for  the  various  parts  they 
are  being  called  upon  to  play  in  these  SIXTEEN  SELZNICK  SPECIALS. 
Every  Selznick  Picture  produced  during  the  season  1922-23  will  have  in  its 
cast  stars  of  the  first  magnitude,  chosen  without  restrictions  from  the  motion 
picture  industry  at  large. 

All  these  careful  preparations  which  have  been  in  the  making,  not  for 
months  but  for  the  past  three  years,  will  enable  Lewis  J.  Selznick,  first  in  the 
industry  to  advocate  screen  plays  of  a real  Broadway  character,  to  continue 
his  leadership  in  the  industry  by  making  not  only  "big”  pictures,  but  the  kind 
of  "big”  pictures  which  will  insure  the  exhibitor  record  business  at  his  box- 
office. 

In  this  booklet  the  Selznicks  tell  you  of  the  first  eight  of  this 
group  of  SIXTEEN  SUPER  SPECIALS.  In  view  of  the 
tremendously  big  scale  upon  which  each  of  these  features 
will  be  produced,  it  would  be  well  nigh  impossible  to 
announce  with  accuracy  the  details  of  a year’s  en- 
tire output.  Announcements  covering  the  re- 
maining eight  pictures  will  follow  in  due  time. 

Selznick  Pictures  will  continue  to  be  distri- 
buted by  its  releasing  organization.  Select 
Pictures  Corporation.  Following  its  an- 
nounced policy,  Select  will  also  distribute 
such  other  high-class  product  as  may  be 
arranged  for  with  the  better  Independent 
Producers. 


LEWIS  J.SELZNICK 

Presents 


ELAINE 


EUGENE 

CONWAY 

OWEN 


A Visualization  of 


Celebrated  Romance 


A Victor  Heerman  Production 
Scenario  by  Eduard  J.  M ontagne 


his  spectacular  sequel  to  “The  Prisoner  of  Zenda” 
features  the  biggest  cast  of  screen  notables  the 
amusement  world  has  ever  known  - a cast  that 
could  only  be  assembled  for  a picture  as  big  as  this. 


HAMM  ERST  BIN 
O'BRIEN 

TEAREE 


MOORE 


and  an  astounding  supporting 
cast  in  the  biggest  picture  of  the 


year 


IMIVHEOTM 

is  the  pride  of 
file  entire  Selznick 
organization  which 
challenges  its  com 
parison  With  any 
other  photoplay 
of  the  year. 


Robert 

^hamber5 


set  the  literary  world  agog  when  “The 
Common  Law”  was  published  in  maga- 
zine and  book  form.  Everywhere  it  was 
proclaimed  the  greatest  piece  of  fiction 
ever  penned.  This  picture  version  of 
“The  Common  Law”  is  being  made  on 
the  tremendously  lavish  scale  which  the 
bigness  of  the  story  demands. 


The  Selznick  production  force  is  making 
“The  Common  Law”  and  “Ruppert  of 
Hentzau”  its  master  works  of  all  time. 
Everything  that  brains,  money  and  experi- 
ence ever  injected  into  a picture  is  being 
put  into  this  production. 


One  oP  the  Truly 
Great  Photoplays 
of  1923 


hambers 


an  elaborate  picturization  of  the  big- 
gest and  best  known  piece  ever 
written  by  this  favorite  author* 

Conceded  by  the  entire  industry  to 
be  the  greatest  of  all  screen  stories, 
“The  Common  Law’1  will  have  in 
its  cast  for  additional  box  office 
magnetism  the  most  remarkable  com- 
bination of  names  in  picture  history. 


returning  to  the  millions  who 
are  eager  to  see  her  in  the 
most  notable  production  in 
which  she  has  ever  appeared. 


the  most  celebrated  of  all  stars  — the  one  screen 
in  whose  work  all  the  world  is  interested. 


whose  announced  return  to  the  photoplay  has  already  caused  editorial 
comment  in  newspapers  the  country  over,  will  star  in  a special  product- 
ion which  Selznick  will  unsparingly  develop  into  the  greatest  attraction 
ever  made. 


; 


and 


(whose  name  we  are  unable  to  announce  at  present 
because  of  her  existing  contractual  obligations) 


in  a comedy  drama  that  will  win  the  hearts  of  all  the  world 


by  Victor  Heerman A Victor  Heerman  Production 

Absolutely  the  biggest  thing  in  which  Owen  Moore  or  his  famous  co-star  has  appeared— 
for  delightful  humor,  for  heart-stirring  pathos,  for  sheer  good  entertainment  this  production 
is  probably  the  finest  picture  it  has  ever  been  the  pleasure  of  the  Selznicks  to  present  — it  will  rank 
in  the  realm  of  comedy-drama  with  “Lightning.”  Remember  the  name— “A  Dollar  Down!” 


in  a blazing  romance  of  society  teas  and 
' desert  sands,  of  red  blooded  men  and  blue 

blooded  flappers 


U 


Directed  by  Qeorgc  Archahiband 


Without  a doubt  the  most  powerful  screen  story 
ever  filmed  — a story  so  full  of  dramatic  action, 
heart  interest  and  pleasing  comedy  reliefs  that  its 
instant  appeal  is  assured. 


HE  story  of  a Foolish  But' 
terfly,  a product  of  Society’s 
> Hothouse,  who  has  flitted 
f?  here  and  there,  tasting  all 
the  Sweets  of  Life  without  shar- 
ing any  of  its  pains,  sufferings  or 
emotions.  In  a single  night  this 
pretty  creature  was  stripped  of 
her  golden  wings.  In  one  night 
she  knew  the  full  meaning  of 
Fear,  Hate — and  Love.  Instant- 
ly she  became  part  of  the  big, 
pulsating  Outside  World  she 
had  never  known  before.  Magic- 
ally, she  became — a Woman. 


ELINOR 

GLYN 


from  the  celebrated 
novel  and  Cosmopolitan  Mag- 
azine serial,  “ The  Reason  Why  ” 


from  the  story  by  William  Mac- 
Harg  which  created  a furore  in 
magazine  circles  when  published  in  Hearst’s  International 


WWWWWft 


WILUAM  MAC  HARG 


written  by  Eugene  Walter  and  produced  by  David  Belasco, 
it  was  recognized  as  the  greatest  American  drama  ever 
staged.  This  picture  version  is  being  made  in  keeping 
with  the  bigness  of  the  subject  matter  with  renouned  stars 
in  the  familiar  roles  of  Laura  Murdock,  Willard  Brockton, 
Jim  Madison  and  Effie  St.  Clair. 


EUGENE 
\ /ALTER 


pi 

3J3 JJL5.P  ■■■■■■■■■■■■■■■■■■■■■ 

A Feature  Necessary  to  Every 
Exhibitor’s  Program 


“The  World’s  Greatest 


EXCLUSIVE 

The  Only  Reel  with  a Woman’s 
Supplement 

Always  First— and  Every  Subject 
a Front  Page  Story 

Expertly  Trained  Cameramen  Cover 
Every  Inch  of  the  Globe 


Presented  with  Newspaper  Heads 


Selznick  News  “Scooped”  all  competition  on : First  Ascent  of 
Mt.  Rainier;  Prince  of  Wales  Tour;  Massacre  in  Herrin,  111.; 
Secrets  of  the  Ku  Klux  Klan;  Pickford-Miller  Wedding;  Con- 
clave in  Rome  and  countless  other  momentous  events. 


PICTURES 


Select  Field  Service  is, as  always, 
unsurpassed  '—These  men  will 
personally  attend  to  your  every  need 


:NRY  E .WILKINSON 
ALBAKJY 


— 

CINCINNATI 


HEtlRY  SIEGEL 


IHOMMEI 

I I 


R.AUST  NAT  BEIER 
ISEATTLI JJAGEI 


fc-UDE  C.EZELL . PHIL  SELZNLCK. 

CLDEXECUTIVE  FIELD  EXECUTIVE 

SELECT  EXCHANGES 

Branch  Address 

Albany  670  Broadway 

A tlantV  106-108  Walton  St. 

Buffalo * 67  Franklin  St. 

Charlotte '=1  »«•  Church  St. 


SAN FRAN 


JOHN  E. O’TOOLE 
p===J41NN  EAPOlIS 


NEW  ORLEANS 


131  So.  Wabash  Aye. 
■ er  St.  and  Broadway 
* Aye.  and  E.  21st  St. 
lsol'/a  Commerce  St. 
,1728  Wei  ton  St. 


Chicago 

Cincinnati 
Cleyi  land.. 

Dallas 

Den ver 


159  E.  Elizabeth  St 

. 60  W.  New  York  St, 
19th  & Wyandotte  Sts, 

818  So.  Olive  St 

172  Second  St 


Detroit 

Indiana)  < lis 
Kansas  City 
Eos  AngeLs 
Vi  iiwaukee.... 


^amUel 


EDWARDC.MECSAITLj 


)YD  LEWIS  ST.LOUIS 


608  First  Ave.  N, 

19  Portsea  St, 

1006  Gravier  St 

729  Seventh  Ave 

29  Seventh  Ave.,  N.  Y.  C 


412  W.  Reno  St. 
1411  Harney  St, 

1308  Vine  St 

.1024  Forbes  St 
915  Congress  St, 


Oklahoma  City 

Omaha 

Philadelphia 

Pittsburgh 

Portland 


...3617  Washington  St. 

160  Regent  St, 

104  Golden  Gate  Ave, 
2024  Third  Ave, 
916  G St.  S.  W 


St.  Louis 

Silt  Lake  City 
San  Francisco. 

Seattle 

Washington 


DUDLEY  WILUSTON 
INDIANAPOLIS  A 


'benjamin  p.; 

BOSTON 


B RANCHES 

32  Elina  ltloek 

12  Mayor  Street 

7 Prince  William  st. 

21  Dundcs  Street 

Leigh-Spencer  Bldg. 
Phoenix  Block 


CANADIA  N 


Calgary 

Vlontr  al... 

St.  John 

I oronto 

Y a n cou ver 
Winnipeg... 


■P^OREl 

=^T.WOOI 

LOSANGEL1 


E.LOTZ 

’BUFFALO 


'JOHNT 
I EZELL 
ATLANTi 


CHARLES  D.TOUCHON 

.CURRAN  PORTLAND,! OAHOMAC1TY 


ILADEUP] 


Circle  Press,  Inc.,  New  York 


HODKINSON 

P ICTUHES 


The  Practical  Fulfilment 
of  a PictureTdeal 


FOR  the  first  three  months  of  the  new 
season^  the  W.  W.  Hodkinson  Corpo- 
ration makes  one  of  the  most  impor- 
tant announcements  in  its  history — an  an- 
nouncement that  constitutes  in  a practical 
manner  the  fulfilment  of  a picture  ideal. 

In  presenting  the  features  and  short  sub- 
jects listed  on  the  succeeding  pages,  we 
have  sought  to  give  expression  to  the  sense 
of  responsibility  which  we  have  always  felt 
toward  the  Exhibitor,  a responsibility  that 
begins  with  good  product  and  ends  only 
when  the  full  service  implied  by  a HOD- 
KINSON CONTRACT  has  been  faith- 
fully and  expeditiously  performed. 

' That  the  Hodkinson  policies  have  met 
with  the  full  recognition  of  the  Exhibitors 
of  the  country  is  best  evidenced  by  senti- 
ments such  as  the  following  which  are  con- 
tinually making  their  appearance  in  the  Box 
Office  Records  of  the  trade  press.  They  are 
typical  of  the  Exhibitor-attitude  toward 
Hodkinson  product  and  Hodkinson  service : 

“Have  played  a great  many  Hodkinson  Pictures,  and 
each  one  has  proved  to  be  a good  attraction.” 

R.  H.  Durham, 

Mission  Theatre, 

Mt.  Vernon,  Wash. 

“Hodkinson  Pictures  are  the  most  satisfactory,  clean 
and  entertaining,  and  at  a price,  too,  exhibitors,  that 
enables  you  to  make  money.” 

L.  L.  Connor, 

Victory  Theatre, 
Cambridge,  N.  Y. 


“Hodkinson  Pictures  are  the  talk  of  Bristol.  We  have 
never  had  a poor  picture  or  a poor  film  since  we  began 
receiving  prints  from  your  Boston  office.” 

William  F.  Eddy, 

Star  Theatre, 

Bristol,  R.  I. 

“All  Hodkinson  Pictures  are  good,  and  their  prices  are 
right.  They  don’t  ask  you  to  give  them  a share  of  the 
theatre  to  pay  the  rental.” 

Charles  Holtz, 

Princess  Theatre, 
Danforth,  Me. 

“I  find  all  Hodkinson’s  are  above  the  average.” 

J.  E.  Higgins, 

Majestic  Theatre, 
Cullom,  Ills. 

“The  fine  condition  of  Hodkinson  prints  invariably 
makes  it  safe  to  run  them  even  a bit  old.” 

Fred.  Hinds, 

Cresco  Theatre, 

Cresco,  la. 

“Hodkinson  paper  and  photographs  show  up  well.” 

A.  S.  Kelsted, 

Rialto  Theatre, 

Hood  River,  Ore. 

And  so  we  might  go  on  for  many  pages. 
It  is  significant  that  not  only  have  Hbdkin- 
son  Pictures  demonstrated  their  audience- 
values,  but  when  the  Exhibitor  goes  out  of 
his  way  to  mention  the  condition  of  prints, 
the  square-dealing  prices  and  the  effective- 
ness of  paper  and  accessories,  it  is  proof 
positive  that  he  is  getting  more  than  so 
many  feet  of  film  when  he  buys  a Hodkinson 
Picture,  that  an  element  of  service  goes 
with  the  sale  which  makes  for  satisfaction. 


W.  W-  HODKINSON  CORPORATION 
469  Fifth  Avenue,  New  York 


HOD 


rgmntcSnou! 


HODKINSON 


m 


c7he 

ILED 


■ 

from  the  factious  story  ’ji 
Spinner  in  the  Sun  ■ 6 

' *™RTLE  REE! 


ONE  OF  THE  BEST 

Class  A-b.  (Superior).  One  of 
the  most  interesting  of  modern 
screen  achievements. 

Screen  Opinions 

The  picture  is  almost  flawless. 

The  Morning  Telegraph 

There  is  easily  enough  drama 
with  its  accompanying  love  story 
to  keep  spectators  firmly  interest- 
ed throughout. 

Moving  Picture  World 

A very  unusual  picture.  Gets 
away  from  the  general  run  of 
picture  theme. 

The  Film  Daily 

Screen  entertainment  of  the  best 
and  highest  grade.  Exhibitors 
should  find  this  production  a 
valuable  treasury  aid. 

Exhibitors  Trade  Review 


Hi  . 


MARRIED 
PEOPLE 


featuring 


GET  THIS  ONE 

Class  A-c  (Excellent).  This  pro- 
duction may  be  classed  among 
the  best  of  the  year.  A high  class 
feature  that  will  be  enjoyed  by 
all. 

Screen  Opinions 

The  picture  holds  the  interest 
and  has  the  quality  that  will 
attract. 

The  Morning  Telegraph 

Mr.  Ballin  has  provided  his  usu- 
al finished  and  artistic  produc- 
tion. Audiences  will  be  pleased 
with  “Married  People”  and  you 
have  a title  with  good  exploita- 
tion possibilities. 

The  Film  Daily 

Mr.  Ballin’s  direction  soars  high 
above  any  of  his  other  efforts. 

Exhibitors  Trade  Review 


in 


SLIM 


j£rom  the  story  by^- 

Charles  K.  Harris 

\ Directed  by 

\ ManCrosland 


A SURE  MONEY  MAKER 


St  ' - - 

Benj.  B.  Hampton 

Prod u.ct£e>n,  — 


One  of  the  nearest  approaches  to 
thorough  satisfaction  an  exhibit- 
or in  any  locality  might  be  able 
to  get  hold  of. 

Exhibitors  Trade  Review 


HEARTS 


L 


from,  the  great  not/el  by- 

CLARA  LOUISE  BURNHAM  / 

lAiith 

Robert  /n£Rim  - Claire  Adams 
and  Carl  Qantuoorb 


WILL  MAKE  GOOD 
ANYWHERE 

Class  A (Very  Good). 

A picture  that  holds  inspiration. 
Wholesome  and  entertaining. 

Screen  Opinions 


The  kind  of  picture  which  the 
public  will  enjoy  thoroughly. 

Morning  Telegraph 


This  picture  will  have  a tremen- 
dous appeal. 

Exhibitors  Trade  Review 


Good  to  look  at  from  start  to 
finish.  One  that  you  can  rely 
upon  to  please. 


Exudes  a wholesomeness  sure  to 
be  appreciated. 

Motion  Picture  News 


The  picture  is  well  made.  A 
finished  piece  of  work. 

The  Morning  Telegraph 

Will  interest  many.  A very  in- 
teresting feature.  Should  prove 
a sure-fire  success. 

The  Film  Daily 


The  Film  Daily 

Eclipses  anything  the  star  has 
appeared  in. 

Motion  Picture  News 

Should  have  universal  appeal. 

Harrison’s  Reports 


I 


i 


C.S.  Clancy 

renlQflC 


Ward  Lascelle 

presents 


HEADLESS 

HORSEMAN 


from  the  popular  story  hy 


MARY  ROBERTS  RINEHART 


WILL 


'.uriny 


COLLEEN 

MOORE 

and] OHN  BOWERS 


Adapted  ‘from 

Washing  ton  Irving's 

Great  Classic  Legend 
of  Sleepy  Hollou/ 


BOX-OFFICE  DYNAMITE 


1000%  ADVERTISING  VALUE 

“Affinities”  is  an  ideal  showman’s 
picture.  It’s  a rip-snorting  comedy- 
drama  tremendously  rich  in  enter- 
tainment values. 


Here  is  one  that  is  guaranteed  to 
get  them'  in. 

Exhibitors!  Look  at  the  DYNA- 
MITE TRIO  you  have  in  this  produc- 
tion to  assist  you  in  making  some  easy 
money. 

WILL  ROGERS,  one  of  the  most 
popular  characters 'on  the  stage  today 
and  the  big  star  of  the  nationally- 
known  Ziegf eld, Follies,  and  also  one 
of  the  sure-fire  drawing  names  of  our 
industry.  ^ 

WASHINGTON  IRVING,  whose 
classics  are  to  be  found  in  every  nook 
and  corner  of  the  universe. 

“THE  HEADLESS  HORSEMAN,” 
that  mysterious,  terrifying  spectre  of 
the  “Legend  of  Sleepy  Hollow”  that 
caused  one  of  the  best-known  charac- 
ters of  fiction,  Ichabod  Crane,  so  many 
uneasy  moments. 

Man  alive!  Here  is  a picture  that 
will  pull  them  in  rain  or  shine. 


It  was  written  by  Mary  Roberts 
Rinehart,  the  author  of  “Affinities,” 
whose  books  are  known  to  millions. 


It  has  Colleen  Moore,  one  of  the 
great  shining  lights  of  today’s  galaxy 
of  popular  screen  stars. 


It  has  John  Bowers,  that  versatile 
young  actor,  who  has  climbed  to  such 
heights  of  popularity  that  his  name 
has  become  a great  power  at  the  box- 
office. 


“Affinities”  has  all  those  values  that 
go  to  make  a big  money  maker. 


HODKINSON 


Ward  Lascelle 

presents 


DOVER 
MOTOR' 

featuring 

TRIXIE  FRIGANZA 

front  the  story  by 

MARY  ROBERTS 
RINEHART 


HODKINSONk 


BUILD  BETTER 
PROGRAMS 


HODKINSON 


TRIART  PRODUCTIONS 

Heralded  in  every  section  of  the 
country  as  the  finest  two-reelers  ever 
made. 

“ The  Beggar  Maid,” — “ The  Bash- 
ful Suitor” — “The  Young  Painter” — 
“ Hope  ” featuring  Mary  Astor. 

TECHNICAL  ROMANCES 

The  foremost  novelty  to  make  its 
appearance  in  several  seasons.  All  of 
one  reel  length. 

BRAY  COMEDIES 

New  adaptation  of  the  animated  cartoon 
idea. 

FUN  FROM  THE  PRESS 

Consists  of  the  wit  and  humor  of  the  world 
as  compiled  by  one  of  America’s  leading  week- 
lies, LITERARY  DIGEST,  and  the  only  reel 
sponsored  by  them.  One  reel  a week. 

DAYS  AFIELD  WITH  ROD  AND 
GUN 

Six  one-reel  specialties,  prepared  under  the 
supervision  of  Eltinge  Warner,  publisher  of 
“ Field  and  Stream.” 

MOVIE  CHATS 

Official  Urban  Movie  Chats  of  the  Motion 
Picture  Theatre  Owners  of  America.  Should 
be  in  every  theatre  in  the  country. 


' Mary  Roberts 
Rinehart 


.t — , 1.,-.. — — . . ■ 


PACKED  WITH  LAUGHS 

“ Mind  Over  Motor  ” is  one  of  the 
famous  Mary  Roberts  Rinehart 
“ Tish  ” comedies  that  became  tre- 
mendously popular  through  the  me- 
dium of  the  Saturday  Evening  Post. 
Very  few  writers  of  today  have  such 
an  enthusiastic  following  as  Mary 
Roberts  Rinehart. 

Her  name  has  become  a powerful 
box-office  factor  in  the  moving  picture 
business.  Additional  advertising  value 
has  been  added  to  “Mind  Over  Motor” 
through  the  selection  of  Trixie  Fri- 
ganza,  who  plays  the  lead  in  this 
exceptionally  amusing  photoplay. 
The  American  public  from  Coast  to 
Coast  remember  Trixie  Friganza  as 
one  of  the  greatest  comediennes  that 
ever  graced  the  musical  comedy  stage. 

With  a good  picture  and  two  such 
business  getting  names,  exhibitors 
are  assured  of  more  than  satisfactory 
returns  at  the  box  office. 


I 


IVjJIiaitv 


he  New  York  Evening  World  says: 
!M£  /ajY  a fciperpictare- 
staggering  in  its  magni- 
ficence—gripping  in  its 
story  — the  Acme  of~  the 
Spectacular  in  Aiotion 


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( f sTttCNGSL 


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14 1 

’ We  never  sleep 

I FOX  NEWS 

Always  on  I he jobfl 


SPEED-SYSTEA 
EXPERT  EDITORS 
QUANITY-QUALITY 
SPECIALl-SCOOPS 


,N  DEPENDENT! 

y srRENgllt 


To  the  Exhibitor — 


THE  BOOKING  GUIDE 

Next  Issue  dated  OCTOBER 

Covers  pictures  released  between  March  1 and  September  1,  1922 

As  a subscriber  to  the  NEWS  you  will  receive  a copy. 

The  GUIDE  plus  a file  of  the  NEWS  means  that  you  know 
everything  about  every  picture  released  between  these  dates. 

NEW  FEATURES 

EXHIBITORS’  REPORTS  on  all  pictures  released  for  one 
year — this  is  arranged  on  a percentage  basis.  It  is  the  most  com- 
plete chart  ever  compiled.  It  tells  exactly  the  success  of  every 
picture. 

An  EQUIPMENT  SECTION  for  ready  references  for  the 
busy  theatre  man — when  you  want  something  you  know  where  to 
get  it. 

The  entire  book  is  built  to  help  the  theatre  man.  It  will  save 
him  time  and  give  him  all  the  actual  information  on  all  pictures 
before  he  books  them. 

This  is  what  the  theatre  man  wants  most. 

To  the  Producer — 

THE  BOOKING  GUIDE  is  now  an  integral  part  of  MO- 
TION PICTURE  NEWS  circulation.  The  subscription  price  of 
MOTION  PICTURE  NEWS  was  raised  from  $2.00  per  year  to 
$3.00  per  year  to  include  the  GUIDE.  Every  theatre  subscriber  of 
the  NEWS  gets  a copy  of  the  GUIDE;  8615  of  the  last  issue  were 
mailed  to  the  exhibitors.  There  will  be  a greater  number  of  the 
next  issue  distributed. 

The  following  excerpt  from  a letter  received  from  a theatre 
owner  is  typical  of  the  regard  in  which  this  publication  is  held: 

“ My  file  of  the  NEWS  is  complete  back  to  January, 

1921,  and  I use  them  constantly  since  I got  the  first 

GUIDE.  Salesmen  have  to  stick  to  facts  with  a fellow 

who  has  the  GUIDE  backed  by  a file  of  the  NEWS.” 

Play  up  the  pictures  that  are  not  being  currently  advertised. 

Bring  back  to  mind  the  campaign  you  carried  on  some  time  ago. 
Thousands  of  theatres  who  could  not  use  them  THEN — can  use 
them  NOW.  Remind  them  of  the  “ bets  ” they  overlooked. 

GET  YOUR  COPY  IN  EARLY. 


A CHINESE  MySTERy  DRAMA 

Aqripping story  ot American  and Chinese  life;  with  an  intricate plot;  exciting situations, 
realistic  acting,  set  amid  beautiful  scenes,  it  holds  you,  by  the  magnetism  of its 
mystery,  and baffies  aii attempts  at  elucidation  untii  the  very  end. 

OFFERED  TO  STATE  RIGHT  BUYERS  1 

EASTERN  FILM  CORPORATION,  220  W.  42  nd  ST.,  N.VC. 


=A  THRILLER  |- 

EASTERN  FILM  CORPORATION  PRESENTS 

The  House  of 
Darkened 


Office  of 

EDWARD  L.  HYMAN 
Managing  Director 


MOE  MARK 
President  and 
General  Manager 


Aug*  30,  1922. 


Mr.  W.  B.  Frank, 
Associated  Exhibitors, 
35  West  45th  St. , 

New  York  City. 


Dear  Mr.  Frank: 

Upon  viewing  Harold  Lloyd’s  latest, 
n Grandma’s  Boy”,  I was  so  overwhelmed  and  delighted 
with  the  general  excellence  of  the  production,  that 
I selected  it  to  be  the  principal  screen  attraction 
during  the  Brooklyn  Mark  Strand  Theatre’s  Third 
Anniversary  Week,  September  10th  to  l6th. 

Appreciating  the  extent  of  Lloyd’s  popu- 
larity, and  coupling  to  that,  the  undeniable  furore-creating 
possibilities  of  *' Grandma’s  Boy”,  I feel  quite  certain  that 
the  picture  will  reach  -my  fullest  expectations. 

Very  xtruly  yours,  , 


Managing  Director 


HAROLD  LLOYD 

IN 

“GRANDMA’S  BOY” 

) 

His  First  5 Part  Feature 

Presented  by  Through 

Hal  Roach  Associated  Exhibitors 

Arthur  S.  Kane,  President 

Week  of  September  3rd 

Is  Now  In  Has  Finished 


1st  Week. . . . 

4 Weeks.  . . . 

1st 

66 

. . . .Park 

4 

66 

. . . .Rijon  and  Capitol  . 

Atlantic  City 

1st 

66 

3 

66 

1st 

66 

3 

66 

. . . .San  Francisco 

1st 

66 

3 

66 

. . . .Roosevelt 

1st 

66 

2 

66 

1st 

66 

1 

Week 

1st 

66 

1 

66 

1st 

66 

1 

66 

. . . .Majestic 

1st 

66 

1 

66 

1st 

66 

1 

66 

.Colorado  Springs 

1st 

66 

1 

66 

. . . .T.  & D 

1st 

66 

1 

66 

. . . .T.  & D 

1st 

66 

1 

66 

. . . .T.  & D 

1st 

66 

1 

66 

.Jacksonville,  Fla. 

1st 

66 

1 

66 

....  Rialto 

1st 

66 

1 

66 

1st 

66 

1 

66 

. . .Hornell,  N.  Y. 

1st 

66 

Fond  du  Lac 

1 

66 

. Ocean  City,  N.  J. 

1st 

66 

. . .Burlington,  N.  C. 

GREATEST  BOX-OFFICE 

17th 

66 

Los  Angeles 

ATTRACTION  EVER  KNOWN 

Proved  Sensation  of  1922-1923 


Foreign  Representative  Physical  Distributors 

Sidney  Garrett  Pathe  Exchange,  Inc. 


^xvilhj 

‘George  Fawceti 

and. 

Dorothy  Mackaill 

story  by  Dere\  Brain 

Directed,  by  Hamilton  Smith 

Photographed  by  Arthur  Cadwell 

A Playgoers  Picturi 

borb/g/v  rbprbsbu  ta  t/vb 
S/DA/BY  GARRerr 


Physical  Distributors 

Pathe  Exchange 

INC 


Wyndham  Standing,  the  star,  George  Fawcett, 
Dorothy  Mackaill  and  Warner  Richmond.  These  are 
the  central  figures  of  “The  Isle  of  Doubt.” 


i 


It  starts  on  Park  Avenue  and  ends  on  a tropical  island 
where  a faithless  wife  makes  her  final  choice  between 
husband  and  lover.  It  combines  the  appeal  of  a 
society  drama  with  the  lure  and  adventure  of  the 
South  Seas.  .■wumwRi  ij  j 


The  Motion  Picture  News,  September  2nd,  says, 
“This  is  a picture  much  above  the  average  of  those 
released  by  some  of  the  veteran  producers.  It  possesses 
a cast  of  the  first  water.  Their  names  mean  some- 
thing when  displayed  in  advertising.” 


The  first  of  Playgoers  Fall  releases,  now  available. 


1348 


And  Finally 


Motion 


Picture 


News 


We  laid  the  arguments — given  in  this  series —*  * 
before  a prominent  executive,  the  other  day;  and  he 
said : 

“ Your  contentions  are  sound  and  I agree  with 
you.  Furthermore,  your  principles  will  win  out. 
The  advertiser  is  buying  space  more  carefully  these 
days.  The  depression  has  taught  us  economy  in 
every  way — a new  efficiency  and  seriousness  of  pur- 
pose. Here,  in  the  office,  we  are  just  beginning  to 
realize  the  use  of  a trade  paper  by  linking  it  up 
with  our  department  of  distribution,  sales  and  ex- 
hibitor service.  You  will  see  new  methods  shortly.” 

Which  is  mightily  encouraging. 

^ * 

It  is  a very  simple  matter  after  all — the  use  of  a 
trade  paper  by  the  advertiser. 

It  should  parallel  his  sales  and  service  effort,  that’s 
all. 

* * * 


dividual  pictures.  He  issues  press-books  on  each 
picture;  he  sends  out  exploitation  men — all  to  help 
the  exhibitor  resell  the  picture  to  the  public. 

* * 

All  this  effort  is  serious,  vital,  expensive. 

All  this  effort  is  also  the  job  of  the  trade-paper, 
contracting,  play-date  realization,  exhibitor  exploita- 
tion service,  throughout  the  year. 

But — all  the  trade  paper  advertising  is  permitted 
to  do,  in  most  cases,  is  merely  to  announce  the  pic- 
ture. There's  no  further  announcement,  no  further 
information,  no  exploitation  service — after  one 
month. 

* * * 

And  all  because  the  appropriation  is  spent  at  the, 
start — because  it  is  made  short  lived  by  division 

And  by  a division  that  is  based  upon  anything 
but  good  advertising  principles,  economy  and  good 
service  to  the  picture  and  the  entire  industry. 


Right  now  he  is  sending  forth  his  salesmen — 
through  the  exchange  managers — to  contract  for  his 
pictures.  Later  and  repeatedly  throughout  the 
year  he  will  put  renewed  selling  effort  in  the  in- 


jLLo  ^0> 7 


September  16,  1922 


1349 


“Something  New— With  a Surprise!” 

Moving  Picture  World 


I 

( 

t 


ii 

1 


\ 


“ Here  is  something  new — a 
picture  with  a surprise  element. 
Play  up  the  odd  angle  of  the 
story  and  play  it  strongly.  Then 
add  in  Miss  Stewart  and  the 
romantic  locale.”  — Moving 
Picture  World. 


Directed  by  Fred  Niblo 

Director  of  “The  Three  Musketeers” 


From  the  book  by  Countess 
Barcynska ; Scenario  by 
Bess  Meredith ; Photog- 
raphy by  Dal  Clawson. 

A First  National 
Attraction 


“ I left  him  lying  there. 
He  zuas  your  son!” 


- ANITA 

STEWART 

presented  by 

Louis  B. Mayer,  in 

T^ose  O’the  Sea 


THE  MOTION  PICTURE  TRIUMPH 


Midnight  Shows  for  Overflow  Crowds! 


Richard  Walton  Tully’s  Production 
Breaks  All  Records  at  Chicago  Theatre 


Read  Balaban  and  Katz  wire  from  Chicago: 


64  4 The  Masquerader  fin- 
ished the  biggest  week's 
business  in  the  history  of 
the  Chicago  theatre . 
Sunday , the  last  day's 
showing , crowds  were 
so  imjnense  we  were 
forced  to  give  extra  mid- 
night performances  to 
almost  full  capacity . 
Never  in  our  experience 
did  a production  give 
such  comi 


leie  satis fac- 


m. 


From  the  famous  novel  by  Katherine 
Cecil  Thurston  and  the  stage  success 
by  John  Hunter  Booth. 


Directed  by 

James  Young 


A First  National  Attraction 


THE  ETERNAL  FLAME 


A.  a STOLTE 

Directing  Manager,  De*  Moin< 
Theatre,  Det  Moine*,  Iowa 


The  Dollar-a-W eek”  Men 


make  a report  on 


NORMA  TALMADGE 


— in  — 


“The  Eternal  Flame” 


They  ought  to  know  a picture  when  they  see 
one  for  they  are  all  practical  showmen  and 
winners  of  the  National  Exploitation  Contest 
last  First  National  Anniversary  Week 


rORMA  TALMADGE  has  scored  an- 
other dramatic  and  artistic  triumph ! 

Such  was  the  consensus  of  opinion  from 
the  eight  prize-winning  Associated  First 
National  exhibitors,  after  witnessing  her 
latest  super- production,  “The  Eternal 
Flame,"  as  guests  of  Joseph  M.  Schenck. 
The  private  showing  was  held  for  the  ex- 
hibitors in  Hollywood,  which  they  visited  on 
their  tour. 

“Miss  Talmadge  runs  the  gamut  of  emo- 
tions and  reaches  the  pinnacle  of  her  chosen 
work,"  said  A.  G.  Stolte  of  the  A.  H.  Blank 
Enterprises.  Des  Moines,  Iowa.  . 

" 'The  Eternal  Flame’  is  screen  literature," 
said  Frank  Steffe,  after  witnessing  the  pre- 
view. “I  predict  that  in  my  locality  it  will 
have  a long  run  and  will  do  the  screen  an 
immeasurable  good.  It  is  a gem  and  there 
is  not  a slow  spot  in  the  7400  feet.” 


“The  film  has  a heart  appeal  that  grips 
and  holds  one  and  I predict  it  will  be  a tre- 
mendous success,"  was  the  expression  of 
Ben  Davis  of  the  Colonia  Theatre,  Norwich, 
New  York. 

"Marvelous  acting  and  photography, 
backed  by  a heart  interest  story  that  has  no 
equal,  makes  The  Eternal  Flame'  a master- 
piece as  well  as  a magnet  that  will  attract 
S.  R.  O.  crowds,"  said  Joe  Burton  of  the 
Star  Theatre,  Toccoa,  Georgia. 

O.  K.  Mason,  who  represents  the  Regent 
Theatre  of  Wichita,  Kansas,  w as  equally 
vehement  in  his  praise  of  the  film.  "It  is  a 
wonderful  picture,  excellently  directed  and 
photographed  and  replete  with  dramatic 
value  that  will  please  all,”  he  said  en- 
thusiastically. 

"A  brilliant  star  and  a picture  the  value 
of  which  is  enhanced  through  the  spending 


of  large  sums  of  money  to  give  it  the  neces- 
sary artistic  finish — a film  that  will  satisfy 
audiences  and  make  money  for  exhibitors,” 
is  the  manner  in  which  Alfred  Gottesman 
characterized  the  picture. 

Ralph  Lieber,  nephew  of  Robert  Lieber, 
president  of  Associated  First  National  and 
Business  Manager  of  the  Circle  Theatre  of 
Indianapolis,  and  Nick  McMahon,  Jr.,  of 
Ironton,  Ohio,  were  equally  enthusiastic  in 
praising  the  picture  to  Mr.  Schenck,  who 
asked  for  candid  opinions  regarding  the 
production. 

Conway  Tearle,  who  plays  opposite  Miss 
Talmadge,  gives  the  best  performance  of  his 
career,  say  these  experts.  They  also  praise 
Frank  Lloyd  for  his  fine  direction;  Frances 
Marion  for  her  adaptation  and  titles,  and 
Tony  Gaudio  for  his  photography.  The 
story  is  adapted  from  "La  Duchesse  de 
Langeais,”  by  Honore  de  Balzac. 


You’ll  All  Agree  When  You  See  It! 


A FIRST  NATIONAL  ATTRACTION 


Motion  Picture  News 


Information— Please  ! 


THE  industry  has  turned  its  better  side  to  the 
public,  of  fate. 

And  the  motion  picture,  in  consequence,  stands 
higher  in  public  esteem. 

Mr.  Hays  has  helped  a lot. 

So  has  the  National  Board  of  Review,  with  its  local 
efforts  to  harness  the  theatre  up  to  its  community 
forces. 

The  M.  P.  T.  O.  A.  is  going  very  seriously  about 
its  “ Public  Service  ” work. 

The  Better  Films  Committee  campaign  inaugurated 
by  Southern  Enterprises  in  Atlanta — and  about  which 
Turner  Jones  writes  for  MOTION  PICTURE  NEWS — is 
so  successful  that  it  will  be  extended  not  alone 
throughout  the  South  but  undoubtedly  duplicated 
throughout  other  sections  of  the  country. 

All  in  all,  a new  seriousness  of  thought  and  purpose, 
manifest  within  the  industry,  is  naturally  making  itself 
manifest  to  the  public  eye. 

* *■ 


In  other  words,  we  are  at  last  giving  forth  good 
publicity  about  ourselves. 

* * 


Time  was  when  all  our  publicity  was  bad. 

We  became  known  for  stars’  salaries,  amazing  ex- 
travagance, easy-made  wealth,  stock-jobbing,  daring 
production  and  hectic  advertising.  It  was  mighty  bad 
publicity. 

Then  the  war  came  and  the  picture  enlisted  im- 
mediately, showed  its  prowess  and  became  known  for 
its  good  deeds. 

But  the  stigma  of  bad  publicity  remains — to  a 
degree. 


In  the  average  mind  today  two  facts  seem  to  stand 
uppermost — in  many  a mind  they  symbolize  the  pic- 
ture industry — that  we  can  afford  to  pay  amazing 
salaries  to  stars  and  that  we  make  heaps  of  money 
easily. 


This  is  characteristic  of  the  public  mind;  some 
generalization,  easily  received,  thoughtlessly  accepted, 
registers  and  remains  with  it. 

And  that  is  true,  unfortunately,  of  the  minds  of  the 
most  influential  citizens. 

-x-  * * 


Today,  the  generalization  has  been  pretty  well 


broadcasted  that  we  want  to  be  and  intend  to  be  good. 

But  we  cannot  merely  continue  to  extoll  ourselves. 

^ 

The  kind  of  publicity  that  is  now  needed — so  it 
seems,  and  forcibly  so,  to  the  writer — is  informative 
publicity. 

A lot  of  it.  Definite  figures  and  facts  about  the  size 
of  the  industry  and  its  operation.  Definite  facts  about 
the  making,  the  distribution  and  the  exhibition  of 
pictures. 

The  public  doesn’t  know  anything  about  it — except 
downright  misinformation.  And  that’s  a very  bad 
situation. 

Let  us  say  that  the  opinion  prevails  that  we  make 
pictures  pretty  much  as  we  darn  please.  That  isn’t 
a favorable  impression.  It  doesn’t  rest  easily  in  the 
minds  of  mothers  and  parent-teachers’  associations, 
women’s  clubs  and  other  social  forces  for  betterment. 

But  when  you  add  to  this  the  further  belief  that  we 
make  a lot  of  easy  money  at  this  job,  that  greed  is  at 
the  bottom  of  it — well,  you  have  censorship,  that’s  all. 

The  American  public  doesn’t  like  a combination 
like  that. 

Now,  you  can  sit  down  with  any  individual  or  any 
association  thus  minded  and  get  their  sympathetic 
understanding  by  a simple  fact  recital  of  the  economics 
of  this  business — which,  boiled  down,  means  the  large 
risk  and  heavy  struggle  to  make  pictures  that  please 
the  public  well  enough  to  pay. 

* * *■ 

What  we  need  is  an  extensive  outpouring  of  these 
solid  facts. 

It  can  be  done.  They  are  interesting  enough. 
There  was  never  so  romantic  a business  as  this  to  the 
general  public. 

Other  campaigns,  much  more  difficult,  have  been 
conducted  successfully. 

It  can  be  done — 

But  we  can’t  wait  too  long. 


VOL.  XXVI 


SEPTEMBER  16,  1922 


No.  12 


1354 


Motion  Picture  N e 


zv  s 


w 


H E N William  Fox 
takes  off  his  coat  and 
goes  after  anything 
you  can  always  count  upon  re- 
sults. 

He  now  is  ready  to  an- 
nounce Fox  Educational  Pic- 
tures. He  had  the  idea  in 
mind  over  two  years  ago;  in 
fact,  he  was  enthusiastic  over 
it  and  it  has  been  a pet  hobby 
ever  since.  He  addressed  the 
last  sales  convention  of  the 
Fox  Film  organization  at 
length  on  the  subject  and 
prophesied  for  the  educational 

picture  a very  large  and  important  place  in  the  future  of  mo- 
tion pictures. 

Herbert  E.  Hancock,  who  headed  the  Fox’s  new  depart- 
ment, was  placed  in  charge  of  the  new  educational  depart- 
ment about  a year  ago  and  he  has  been  quietly  working  over- 
time ever  since..  He  has  a huge  staff  of  camera  correspon- 
dents covering  the  world.  He  issues  a scenario  on  volca- 
noes. icebergs,  flying  fish,  rubber,  coffee,  coral,  pearls  or 
what  not,  and  in  due  time  the  material  arrives  from  the  four 
corners  of  the  world  for  an  up-to-date  and  complete  treatise 
on  a subject  at  once  romantic  and  instructive. 

A goodly  sized  library  is  already  at  hand  and  releases  to 
the  picture  theatres  begin  this  month. 

We  speak  prominently  here  of  this  new  enterprise  because 
we  regard  it  of  great  fundamental  importance.  This  kind  of 
picture  brings  the  exhibitor,  as  we  have  stated  before,  in 
sympathetic  touch  w ith  those  community  groups  which 
today,  unfortunately  and  wrongly,  are  often  opposing  him. 
And  it  is  just  this  bridging  of  the  gap — and  only  this — which 
will  eventually  eliminate  censorship. 


T^\  OUGLAS  FAIRBANKS’  colossal  production,  “ Douglas 
Fairbanks  in  Robin  Hood,”  is  to  be  sent  out  as  a road 
attraction.  This  was  to  be  expected  considering  its  proportions. 
Harry  D.  Buckley  is  leaving  Los  Angeles  this  week  to  manage 
several  companies  through  the  principal  cities.  Headquarters, 
New  York.  Simultaneous  premieres  of  the  picture  will  be 
given  in  New  York  and  Los  Angeles,  the  film  serving  as  open- 
ing attraction  for  Grauman’s  new  Hollywood  theatre.  Who  is 
Harry  D.  Buckley?  We  advise  you  that  he  was  former  man- 
ager of  United  Artists’  exchange  on  the  Coast. 


Er  ATTY  ARBTJCKLE  has  turned  liis  eyes  toward  the  setting 
sun.  Due  to  ah  infection  of  his  hand,  the  rotund  Roscoe, 
who  is  now  in  Tokyo,  has  given  up  the  remainder  of  his  Ori- 
ental trip  and  will  leave  shortly  for  California. 

« * # 

JD.  WILLIAMS  comes  to  bat  with  a splendid  suggestion 
• — that  the  1924  convention  of  the  American  Newspaper 
Publishers’  Association  be  held  in  Los  Angeles.  Why  not? 
And  why  hasn’t  it  been  thought  of  before?  The  American 
Bankers  met  there  last  year.  They  enjoyed  Studio  Land  and 
they  learned  a lot  of  practical  things  about  the  picture  indus- 
try. It  was  a good  idea  all  around.  But  surely  this  is  a bet- 
ter one.  If  there’s  one  subject  the  editors  and  publishers 
should  know  about  and  don’t — and  one  that  we  want  them 
to  know  all  about — it  is  Hollywood  and  the  motion  picture. 

Mr.  Williams  asks  our  advice.  But  why  argue  about  such 
an  all-around  desirability.  Let’s  start  it  now. 

There’s  Harry  Chandler  of  the  Los  Angeles  Times,  and 
Motley  Flint  and  Frank  Garbutt,  and  a host  of  others — The 
Los  Angeles  Chamber  of  Commerce,  the  Wampas,  the  Di- 
rectors’ Association,  the  Southern  California  Exhibitors’ 
Association,  etc.  Let  the  ball  start  rolling  and  then  let  New 
York  get  busy! 


PICTURES 

AND 

PEOPLE 


T 


\\7’  E are  presenting  Walter 
y y Long  to  you  as  a charac- 
ter actor  who  has  made  rapid 
strides  since  he  chased  Mae 
Marsh  over  the  cliff  in  “ The 
Birth  of  a Nation.”  Watch  his 
work  in  “ The  Dictator,”  and 
Blood  and  Sand,”  and  you’ll 
agree  with  us.  Even  with  Wal- 
lace Reid  and  Rodolph  Valen- 
tino as  the  stars,  Long  put'  his 
personality  over. 

* # * 

■ J?T  C II  ARD  WALTON 

TULLJ  lias  tucked  the 
negative  print  of  “ Omar  the 
Tentmaker under  his  arm  and  left  for  New  York. 

* # # 

HP  HE  National  Board  of  Review  uncovers  its  asterisk  in 
its  latest  bulletin  of  meritorious  pictures.  It  tells  the 
world  that  the  Board  considers  “ Above  All  Law  ” (for- 
merly known  as  “ Mysteries  of  India)  and  “ A Tailor  Made 
Man,’  the  Charles  Ray-United  Artists  picture,  as  particu- 
larly exceptional  achievements.  Other  features  which  are 
listed  include  Paramount’s  “ Burning  Sands,”  “ The  Siren 
Call,”  Hodkinson’s  “ Hope,”  First  National’s  “ Skin  Deep,” 
and  Pathe’s  “ Dusk  to  Dawn  ” and  “ Till  We  Meet  Again.” 
There’s  a whale  of  a picture  recommended  to  the  adoles- 
cents. It  is  Elmer  Clifton’s  production  of  the  whaling  indus- 
try among  the  Quakers,  entitled  “ Down  to  the  Sea  in 
Ships.” 

HE  Physioc  Studios,  New  York,  were  damaged  by  fire  last 
Tuesday  night  to  the  extent  of  $100,000.  The  buildings 
are  located  opposite  Bellevue  Hospital  and  the  nurses  and  doc- 
tors were  impressed  on  emergency  duty  calming  some  of  the 
1,300  patients  who  were  frightened,  and  keeping  order  among 
those  able  to  scramble  to  the  windows  for  a look  at  the  big 
blaze  and  the  other  dramatic  effects  such  as  the  fireboats,  the 
department  searchlight,  the  busy  firemen,  and  police  reserves. 

# * # 

A BSOLUTELY  Mr.  Gallagher?  Positively  Mr.  Shean.  Paul 
Lazarus  and  Kenneth  Hodkinson  are  congratulating  each 
other — Paul  having  been  made  sales  manager  of  United 
Artists  and  Kenneth,  sales  manager  of  Allied  Producers. 

* # * 

ABOUT  every  blue  moon  an  artist  comes  forward  with 
his  or  her  selection  of  the  country’s  most  beautiful 
women.  Neysa  McMein,  whose  name  adorns  more  than  one 
magazine  cover  as  an  artist  of  feminine  pulchritude — whose 
covers  have  made  her  as  popular  as  Gibson,  Fisher  or 
Christy — has  selected  what  is,  in  her  opinion,  the  ten  most 
beautiful  women  in  these  United  States.  Of  course  we  all 
know  that  no  artist  can  penetrate  into  the  private  walks  of 
life.  Beauty  flourishes  there  as  much  as  it  does  upon  the 
stage  or  screen  or  at  Bar  Harbor  and  Newport,  though  it 
doesn't  have  the  value  of  publicity.  In  Miss  McMein’s  list 
are  included  Alice  Joyce  and  Mary  Pickford.  Her  choice 
here  will  not  be  disputed. 

Heywood  Broun,  who  writes  about  anything  and  every- 
thing for  the  New  York  World,  satirizes  the  artist  in  a way. 
He  goes  to  the  masculine  sex  and  is  stumped  after  selecting 
John  Barrymore.  He  is  forced  to  go  to  the  ball  field  and 
pick  Speaker,  Sisler  et  al. 

We  rise  to  remark  that  he  has  overlooked  the  screen.  And 
if  you  want  ten  dyed-in-the  wool  beauties — ten  true  types 
who  would  make  Adonis  turn  green  with  envy  we  modestly 
submit  for  your  inspection  and  blue  ribbon.  Bull  Montana, 
Ben  Turpin,  Slim  Summerville,  Al  Jennings,  Walter  Long, 
Tully  Marshall,  Zalla  Pasha,  Victor  Potel,  Louis  Wolheim 
and  Glen  Cavender.  Grace  and  piquancy,  charm  and  win- 
someness are  theirs  in  abundance. 


' e p t c in  b c r i 6 , 1922 


1355 


yyr  AURICE  BARBER,  general  man- 
VI  ager  and  secretary  of  Cinema  Fi- 
lance  Corporation,  Los  Angeles,  is  on 
Lis  way  to  New  York  to  engage  in  con- 
erences  with  the  different  national  dis- 
ributing  agencies,  and  with  other  in- 
erests  connected  with  the  picture  in- 
lustry,  for  the  purpose  of  furthering 
he  constructive  work  which  has  been 
ccomplished  on  the  Coast — that  of 
inancing  and  assisting  the  independent 
troducer  in  the  production  of  meritori- 
ius  pictures.  Mr.  Barber’s  headquar- 
ers  will  be  the  Ritz-Carlton. 


V. 


R.  ROTH  ACKER  postcards 
from  London  that  he  will  sail  for 
,ome  this  week.  One  of  the  high  lights 
f his  trip  abroad  is  the  flight  from 
iondon  to  Paris. 


Director  Robert  G.  Vignola  (center)  directing  a 
scene  in  “ When  Knighthood  Was  in  Flower,” 
Cosmopolitan  production  starring  Marion  Davies 
(on  the  director’s  right.) 


\ UTHOR ! Author!  Author!  We  hope  this  cry  will  bring 
Tl  Edward  J.  Montagne  forward  to  take  his  bow  when  his 
lystery  drama,  “ The  Scarlet  Hour,”  is  given  its  premiere 
n the  New  York  stage  the  current  season.  Mr.  Montagne 
an  indefatigable  worker.  During  the  past  few  months  he 
as  written  several  original  productions  as  associate  editor 
f the  Selznick  scenario  department  as  well  as  adapting 
iany  others  to  the  screen.  “ The  Scarlet  Hour  ’ is  now  in 
re  hands  of  one  of  New  York’s  leading  theatrical  producers. 
* * * 

rHRILLS  come  high  these  days.  Take  Andree  Pevre  for 
instance.  She  has  just  sailed  for  her  dear  Paris  after 
3mpleting  some  punch  scenes  for  the  Pathe  serial,  “ The  Rid- 
le  of  the  Range,”  in  which  Ruth  Roland  is  the  star.  Mile, 
'eyre’s  record  on  two  continents  as  an  expert  and  fearless  avi- 
trix  was  fully  upheld  by  the  exciting  part  she  and  her  plane 
layed  in  filming  the  serial. 

# # 

If  W.  O’MAHONEY  of  Educational  is  in  Los  Angeles  for  a 
• short  visit  with  the  producing  units  of  the  company. 

# # * 

rHE  Motion  Picture  Directors’  Association  staged  “ Mid- 
summer Night’s  Dream  ” a fantastic  spectacle  in  the 
[ollywood  Bowl,  the  night  of  the  seventh.  Major  Maurice 
ampbell  is  the  manager,  Frederick  Sullivan  the  producer. 

* * * 

^ OSE  SHULSINGER,  former  personal  representative  to 
V Marion  Davies  and  at  the  same  time  publicity  writer  for 
uternational,  has  deserted  the  screen  temporarily.  Miss  Shul- 
nger  is  now  serving  in  a similar  capacity  with  Robert  M. 
latts,  the  owner  and  guiding  spirit  in  various  enterprises 
hose  headquarters  are  in  the  Grand  Central  Palace. 

* * # 

rHE  weekly  list  of  meritorious  pictures  submitted  by  the 
National  Board  of  Review  includes  “ Broadway  Rose,” 
Metro  attraction  suitable  for  adult  audiences  only.  United 
rtists  have  one,  however,  which  wins  the  asterisk — namely 
The  Man  Who  Played  God.”  Another  picture  belonging 
) U.  A.  recommended  for  your  consideration  is  “ A 
/Oman’s  Woman.”  Paramount  is  reckoned  with  in  “ The 
alley  of  Silent  Men,”  while  Universal  is  considered  with 
Once  to  Every  Boy,”  which  is  suggested  for  the  adolescent 
rind.  “Remembrance  ” is  offered  too.  This  is  a Goldwyn. 
he  short  subjects  completing  the  list  are  two  Pathe  reviews 
id  two  Educational  comedies,  “ The  Speeder,”  and  “ That 
on  of  a Sheik.” 


PLAYERS  of  the  screen  and  stage 
do  not  confine  their  activities  to 
one  branch  of  the  industry  any  more. 
Time  was  when  those  identified  with 
the  spoken  drama  did  not  care  to  ex- 
press themselves  through  the  silver 
sheet — thinking  that  they  would  lose 
the  public’s  esteem  by  sinking  to  what 
they  called— THAT  LEVEL.  But 
that  was  in  the  long  ago  and  with  the 
exception  of  John  Drew,  David  War- 
field  and  one  of  two  others  who  have 
gone  on  record  as  declaring  themselves 
strict  adherents  to  the  spoken  drama 
and  faithful  to  the  footlights,  most  of 
the  acting  gentry  are  willing  to  listen 
to  reason  when  the  camera  calls. 

Occasionally  a screen  celebrity  has 
an  opportunity  of  reaching  the  stage, 
although  if  he  or  she  is  popular  with  the 
picture  public  and  there  is  no  let  down  in  production,  there 
is  no  reason  why  the  player  should  want  to  appear  in  the 
flesh.  Then  again  a film  player  urged  on  by  the  voice  within 
him  to  test  his  histrionic  wares  leaves  the  studio  behind  him 
and  seeks  an  engagement  in  a play. 

Here  is  Sessue  Hayakawa  who  is  about  to  be  presented  by 
the  Shuberts  in  a stage  play,  the  rehearsals  of  which  will 
begin  about  October  1st  in  New  York.  If  the  play  is  any- 
thing like  the  memorable  picture  “ The  Cheat,”  one  of  the 
best  features  ever  released  even  if  it  goes  back  several  years 
— then  the  talented  Jap  is  assured  of  success. 

The  screen  can  ill  afford  to  lose  such  a talented  actor. 
But  what  is  the  silent  drama’s  loss,  is  the  spoken  drama’s 
gain.  It  is  safe  to  assume  that  some  day — not  so  far  distant 
— he  will  again  respond  to  the  camera  and  give  us  some  of 
pantomime  de  luxe. 

C GREEN  stars  do  not  always  employ  doubles  for  hazardous 
^ work.  Witness  the  injury  to  Eugene  O’Brien  recently. 
The  other  day  Jack  Gilbert,  the  Fox  star,  while  working  in 
“ Where  the  Heart  Lies,”  was  kicked  in  the  face  by  a horse, 
necessitating  a number  of  stitches.  Production  is  expected  to 
be  resumed  in  about  two  weeks.  We  sincerely  hope  that  Mr. 
Gilbert  has  not  suffered  a serious  injury.  The  entire  trade 
welcomes  a speedy  recovery. 

rHE  fire  chiefs  have  been  in  convention  in  Frisco.  Sixty- 
five  of  them,  including  Smoky  Joe  Martin  and  Chief  Ken- 
Ion  of  the  New  York  department,  took  part  recently  in  a com- 
edy for  the  Fox  weekly.  The  wives  in  the  party  played  ‘ at- 
mosphere 


A 


LMER  R.  PEARSON  of  Pathe  has  arrived  in  Los  Angeles 
for  a conference  ivith  the  producing  companies  releasing 
kder  the  Pathe  banner. 


CLEAR  and  concise  statement  of  Thomas  H.  Ince’s  plans 
for  the  forthcoming  season  is  issued  in  a parchment  bul- 
letin. Mr.  Ince,  over  his  signature,  makes  plain  that  his  eight 
specials,  “ Skin  Deep,”  “ Someone  to  Love,”  “ The  Hotten- 
tot,” “ A Man  of  Action,”  “ Bell  Boy  13,”  “ Jim,”  “ The 
Brotherhood  of  Hate,”  and  “ The  Sunshine  Trail,”  carry  the 
audience  value  of  appealing  novelty. 

# # * 

TJ9  OZJLD  you  know  what  has  become  of  Ruth  Stonehousef 
She  has  been  engaged  by  Premium  Pictures  Corpora- 
tion of  Portland,  Ore.,  to  be  featured  in  its  productions. 

# * ^ 

\\T  HEN  a ball  player  has  an  off  day,  one  would  think  that 
v * he  would  give  up  the  cares  of  business  and  go  fishing 
like  Shuffln’  Phil.  But  you’ll  invariably  find  him  idling  away 
at  a ball  park  talking  shop.  Which  reminds  us  that  actors 
are  built  from  the  same  kind  of  clay.  Douglas  Fairbanks 
had  no  sooner  completed  the  long  grind  of  work  on  his 
“ Robin  Hood  ” picture  than  he  wandered  over  to  the  Lasky 
lot  and  watched  them  “ shoot  ” some  scenes. 


1356 


M o t i o n Picture  News 


Fuel  Situation  in  Theatres  Is  Not  Alarming 

News  Survey  So  Far  Fails  to  Show  Serious 
Shortage  of  Heat  Supply 


REPORTS  from  correspondents  of  Mo- 
tion Picture  News  this  week  failed  to 
disclose  any  seriously  disturbing  facts 
regarding  the  fuel  supply  for  theatres  this 
winter.  Many  theatres  have  a supply  of  coal 
on  hand,  others  have  a supply  assured,  and  a 
large  number  do  not  use  coal,  depending  upon 
municipal  heat,  oil,  or  some  such  source.  Only 
in  isolated  instances,  so  far,  has  the  fuel  situa- 
tion been  such  as  to  make  closing  likely. 

Unless  additional  reports  from  corre- 
spondents change  the  appearance  of  the  sit- 
uation radically,  there  is  little  reason  to 
anticipate  any  serious  disturbance  in  the  in- 
dustry this  winter  due  to  the  closing  down 
of  theatres. 

Detailed  reports  received  to  date  are  as 
follows : 

GREATER  BOSTON,  MASS.:  Seven  the- 
atres, Scollay  Square,  Olympia,  Washington 
Street  Olympia,  Central  Square  (Cambridge), 
Shawmut,  Old  Howard,  Fenway  and  Exeter, 
have  or  are  installing  oil  heat.  Nine  theatres, 
New  Palace,  Olympic,  Waldron’s  Casino,  Bea- 
con, Park,  Criterion,  Loew’s  Orpheum,  Wash- 
ington and  Community  Playhouse  (Wellesley 
Hills),  are  supplied  with  heat  by  other  com- 
panies, and  all  but  one  of  these  is  sure  of  an 
adequate  supply.  Nine  houses,  Bowdoin 
Square,  Grand  Opera  House,  Loew's  State, 
Lancaster,  Allston  (Allston),  Columbia,  Mel- 
rose (Melrose),  Medford  (Medford)  and  Gor- 
don’s Olympia  (Chelsea)  have  amounts  on 
hand  sufficient  to  run  them  well  into  Novem- 
ber, with  the  promise  of  a further  supply. 
Three,  the  Modern,  Olympia  (Newton)  and 
Fellsway  (Medford),  have  a promise  of  a 
supply.  The  Cobb  has  gas  heat.  The  Globe 
has  enough  for  a month,  with  a promise  of 
more.  Eight  houses,  the  Star,  National,  Mat- 
tapan,  Hyde  Park,  Gorman’s  Elite  (Wal- 
pole), Broadway  (Chelsea)  and  Strand 
(Waverly),  have  little  or  none,  and  no  defi- 
nite promise  of  supply. 

DES  MOINES,  IOWA:  Coal  mine  at  the 
edge  of  town,  and  there  is  no  worry  regard- 
ing shortage.  H.  M.  Havner,  controller  of 
this  mine,  owns  the  building  in  which  the 
Des  Moines  theatre  is  located.  The  Palace 
theatre  building  is  owned  by  the  Bankers’ 
Trust  Company,  which,  it  is  believed,  will  have 
no  difficulty.  The  other  theatres  express  no 
anxiety. 

TAMPA,  FLA.:  Southern  Florida  has 

slight  need  of  coal  for  heating  purposes.  Most 
theatres  have  only  gas  or  electric  heaters,  and 
these  are  seldom  used. 

PROVIDENCE,  R.  I.:  Four  houses,  Rialto, 
Emery,  Strand  and  Shubert  Majestic,  burn 
oil.  Six  houses,  Modern,  Capitol,  Victory, 
Fay’s,  Bijou,  Gaiety,  burn  soft  coal,  but  most 
of  them  have  fair  amount  on  hand,  and  none 
express  any  anxiety  concerning  their  ability 
to  get  through  the  winter. 

ALLENTOWN,  PA.:  Three  houses,  Colo- 
nial, Rialto  and  Lotus,  have  a supply  on  hand 
and  say  there  is  no  danger  of  a shutdown. 
One,  the  Victor,  obtains  heat  from  a public 
utilities  company.  The  Strand  and  Orpheum 
can  burn  the  very  small  sizes  of  anthracite, 
which  are  available.  Three,  the  Hippodrome, 
Pergola  and  Nedson,  have  none  on  hand. 

BALTIMORE,  MD. : Exhibitors  are  facing 
winter  season  with  confidence.  Metropolitan, 
large  house  under  construction,  is  being 


Interesting  Facts  Relative 
to  Heating  Situation 

THIS  article  is  the  first  of  a series  to 
be  published  in  MOTION  PIC- 
TURE NEWS  concerning  the  heat- 
ing situation  for  the  coming  winter  in  the 
motion  picture  theatres  of  the  country. 
Further  data  will  be  published  from  week 
to  week,  as  correspondents’  reports  come 
in. 

Every  effort  will  be  made  to  make  this 
survey  truly  representative  of  actual  con- 
ditions, by  obtaining  reports  from  cities 
of  all  sizes  and  from  every  section  of  the 
country. 


rushed  for  fall  opening.  Victoria,  damaged 
by  fire,  is  to  reopen.  Eight  others,  the  Park- 
side,  Colonial,  Ruby  (formerly  the  Bunny), 
York  (formerly  the  Pastime),  New  Gem,  Good 
Time,  Broadway  Plaza  and  Elektra,  are  re- 
opening. Ten  theatres,  Rivoli,  Idle  Hour, 
Lubin,  Wizard,  Blue  Mouse,  Clover,  Harford, 
Apollo,  Capitol  and  Broadway,  obtain  fuel 
from  a public  utilities  company.  Nine,  the 
Parkside,  Grand,  Strand,  New  Pickwick,  Wal- 
brook,  Rialto,  Poplar,  Sunset  and  Goldfield, 
have  varying  amounts  on  hand,  and  can  start 
the  season,  at  least.  Two,  the  Horn  and 
Aurora,  have  a full  supply  on  hand.  Three, 
the  Grand,  Crystal  and  Aurora,  have  none 
on  hand. 

ST.  LOUIS,  MO.:  Absolutely  no  danger  of 
coal  shortage  unless  miners  suspend  work 
again.  There  are  twenty-one  large  mines 
within  an  hour’s  drive  by  truck,  and  theatres 
anticipate  no  difficulty.  Eight  houses,  the 
Missouri,  Casino,  Lincoln,  Olympia,  Comet, 
Erber’s  Avenue  and  Cherokee,  have  large  sup- 
plies on  hand;  in  many  cases  the  entire  win- 
ter’s supply.  Nine  houses,  the  Shubert- 
Jefferson,  Orpheum,  Grand  Opera  House, 
Columbia,  Strand,  American,  Rialto,  Retina 
and  Melba,  are  heated  by  public  utilities  com- 
panies or  other  buildings,  and  are  amply  pro- 
tected. 

CLEVELAND,  OHIO:  Situation  not  acute 
just  at  this  time.  Ten  downtown  houses  and 
many  small  houses  get  their  heat  from  the 
Illuminating  Company,  including  the  Still- 
man, Allen,  State,  Mall,  Orpheum,  Strand, 
Standard,  Corona,  Gaiety,  Cameraphone.  Up- 
town, many  theatres,  including  the  Park, 
Alhambra,  Monarch,  Circle,  Keith’s  105th 
street,  all  of  the  houses  in  the  Euclid-East 
105th  street  district,  Loew's  Liberty,  Superior 
avenue  and  East  105th  street,  Manhattan, 
Superior  avenue,  get  their  heat  from  the  city. 
Reports  from  neighborhood  houses,  now  be- 
ing collected,  are  less  favorable.  The  Wind- 
a-Meer  has  none  and  no  prospect  of  getting 
any.  Exhibitors  in  eastern  Ohio  are  so  near 
the  mines  they  can  always  get  coal  on  very 
short  notice. 

CADILLAC,  MICH.:  Lyric,  only  picture 
house  open,  has  several  weeks’  supply  on  hand, 
and  can  burn  wood  if  necessary. 

CUMBERLAND,  MD.:  Supply  on  hand  to 
run  until  March.  Coal  can  be  trucked  in  from 
mine  fields  if  necessary.  No  shutdowns  are 
anticipated.  Three  theatres,  the  Maryland, 
Capitol  and  Belvidere,  are  heated  from  other 
sources,  and  are  certain  of  heat.  Two,  the 
Crandall  and  Leader,  are  uncertain  of  supply. 
The  Liberty  and  New  theatres  are  sure  of  a 


supply.  Within  a fifty-mile  radius  the  situa- 
tion is  as  follows : Frostburg,  Md. : This  is  a 
coal  mining  center,  and  all  three  houses,  the 
Opera  House,  Lyric  and  Echart  Mines,  are 
sure  of  a supply.  Lonaconning,  Md. : Mines 
one  mile  away.  Opera  House  and  San  Toy 
both  sure  of  supply.  Mount  Savage,  Md. : 
Majestic  sure  of  supply.  Westernport,  Md. : 
Star  theatre  sure  of  supply.  Piedmont,  W. 
Va. : Opera  House  and  Majestic  each  sure 
of  supply.  Kevser,  W.  Va. : Music  Hall  sure 
of  coal  from  Piedmont. 

FARGO,  N.  D. : Municipal  heating  plant 
furnishes  heat  to  practically  all  houses,  and 
little  difficulty  is  anticipated. 

SPRINGFIELD,  ILL. — Theatres  will  be 
able  to  operate  right  through  winter.  Nine 
houses,  Gaiety,  Princess,  Majestic,  Lyric, 
Vaudette,  Amuse-U,  Capitol,  Strand  and 
Savoy,  are  furnished  heat  by  the  local  light, 
heat  and  power  company,  which  will  be  able 
to  give  service  through  winter.  The  Chatter- 
ton  and  Empress  have  their  own  heat,  but  will 
have  no  difficulty.  Theatres  in  the  district 
around  Springfield  will  have  slight  difficulty, 
if  any,  as  they  are  in  the  heart  of  a coal  belt. 


Cleveland  Musicians  Out; 
Operators  May  Go 

The  threatened  strike  of  motion  picture 
theatre  musicians  in  Cleveland,  Ohio,  was  put 
into  effect  this  week.  On  Monday  there  was 
no  music  in  any  downtown  house,  with  the 
exception  of  Reade’s  Hippodrome,  which  met 
the  demand  of  the  musicians  for  a wage  of 
$60  a week.  This  strike  affected  all  Loew 
houses. 

A general  strike  of  operators  also  threatens. 
The  Cleveland  operators  have  demanded  an 
increase  of  wage  approximating  forty  per 
cent. 

The  executive  committee  of  the  operators’ 
union  addressed  an  open  meeting  of  the  Cleve- 
land exhibitors  last  Thursday  afternoon  in 
the  Exhibitor  League  rooms,  Cleveland  Film 
Exchange  building.  An  open  forum  was 
maintained,  questions  from  the  audience  be- 
ing answered  by  the  operator  representa- 
tives. Thursday  night  the  committee  of  ex- 
hibitors were  guests  of  the  operators,  where, 
before  a full  meeting  of  operators,  the  ques- 
tion of  wage  increase  was  further  discussed. 
The  matter  rested  with  the  exhibitors  offering 
the  operators  an  increase  of  10  per  cent,  as 
opposed  to  their  40  per  cent  demand.  So  far 
as  can  be  ascertained,  the  operators  have  made 
no  definite  answer  to  the  exhibitors'  proposi- 
tion at  this  time.  If  no  agreement  can  be 
reached  it  is  expected  that  there  will  be  a 
general  operators’  strike. 


Robert  Vignola ’s  Mother 
Dies  in  Albany 

On  Labor  Day,  at  her  home  in  Albany, 
N.  Y.,  the  mother  of  Robert  G.  Vignola,  Cos- 
mopolitan director,  died,  following  a long 
illness.  There  was  no  hope  of  recovery  and 
the  end  was  not  unexpected.  The  director  was 
at  her  bedside,  as  were  the  other  members  of 
the  family.  Mrs.  Vignola  is  survived  by  her 
husband,  three  sons  and  a daughter.  Inter- 
ment was  in  Albany. 


September  i 6 , 1922 


1357 


Public  Relations  and  the  Picture  Industry 

Means  of  Winning  Back  Community  Confidence 
Discussed  by  Expert 

By  Turner  Jo  ties 


IN  the  first  of  this  series  of  articles  the  gen- 
eral principle  was  laid  down  that  legisla- 
tion, patronage,  regard  and  agitation,  all 
reflect  the  public’s  knowledge  of  the  facts  con- 
cerning a given  industry.  We  have  all  heard 
and  read  enough  of  adverse  publicity  con- 
cerning Hollywood.  We  have  seen  taxes  raised 
until  here  in  the  South  we  pay  14.3  per  cent 
of  our  gross  income  because  of  the  stories  of 
exorbitant  salaries  paid  and  excess  profits 
made  within  the  industry.  We  have  seen  cen- 
sorship laws  written  upon  the  statute  books  of 
certain  states  more  because  of  immoral  ad- 
vertisements than  because  of  immoral  pictures. 

We  have  built  up  for  ourselves  an  unen- 
viable reputation  which  must  be  lived  down. 
The  same  tools  with  which  it  was  built  can 
be  used  to  destroy  it,  but  it  will  require 
harder  work  and  every  theatre  manager  will 
have  to  contribute  his  part  in  honest  effort. 
The  prejudices  of  the  people  are  assiduously 
cultivated  and  kept  alive  by  the  self-seeking 
politician,  the  damagogue  and  the  irresponsible 
agitator.  They  are  a small  and  militant  minor- 
ity, but  powerful  in  their  influence  in  the  ab- 
sence of  refutation. 

AATe  must  take  the  public  frankly,  candidly 
and  avowedly  into  our  confidence  in  making  it 
conversant  with  the  facts  and  problems  of 
our  theatres,  comp'anies  and  industry.  Our 
problems  must  be  laid  before  the  public  in  a 
favorable  manner;  we  must  teach  the  public 
constructive  means  of  securing  better  pic- 
tures through  cooperation;  we  must  tell  the 
truth  about  company  and  industry. 

First,  we  will  pick  out  some  of  the  more 
glaring  cases  where  an  understanding  on  the 
part  of  the  public  is  needed  and  then  will 
deal  with  the  methods  to  be  used. 

During  a period  of  deflation  in  many  busi- 
nesses our  patrons  can’t  understand  why  we 
do  not  immediately  reduce  admission  prices. 
In  some  cities  ordinances  have  been  passed 
regulating  admission  charges.  Would  a city 
council  be  so  quick  to  take  this  action  if  the 
eouncilmen  and  the  public  know  that : 

Since  1912  Advertising  has  increased  300%  ; 
Union  labor  has  increased  60%  , Light,  power, 
fuel  increased  80%  ; Film  rental,  due  to  public 
demand  for  the  luxurious,  350%. 

And  finally  that  patronage  since  1912,  in 
proportion  to  population  and  number  of  thea- 
tres, has  decreased  200%. 

A certain  element  of  the  public  desires  cen- 
sorship, because  of  the  large  number  of  chil- 
dren, in  the  formative  period  of  life,  who  at- 
tend the  theatres  and  see  unsuitable  pictures. 
Would  not  selection  and  special  performances 
appear  a better  solution  if  this  element  were 
advised  that: 

13%  of  the  audiences  are  under  15  years 
of  age? 

28%  of  the  pictures  produced  in  1921  were 
suited  to  this  age  and  that  where  standardiza- 
tion is  impossible  that  selection  will  and  does 
work  ? 

The  enormous  salaries  paid  stars;  excess 
profits  realized  by  exchanges  and  theatres ; and 
the  fact  that  we  are  the  “ fourth  ” industry, 
serve  as  adequate  reasons  with  legislators  for 
increased  taxes.  Legislators  have  an  under- 


Public  Should  Know  Facts 
Regarding  Business 

TELLING  the  public  the  truth  about 
the  motion  picture  industry  as  a 
means  of  regaining  the  confidence 
and  co-operation  of  the  community  is 
recommended  in  this  article  by  Turner 
Jones,  Public  Relations  Representative  of 
the  Southern  Enterprises,  Inc.,  the  third 
of  a series  of  articles  written  exclusively 
for  the  MOTION  PICTURE  NEWS. 

Some  of  the  methods  employed  with 
great  success  by  Southern  Enterprises 
are  here  outlined,  and  can  be  profitably 
employed  by  almost  any  exhibitor  at  the 
present  time. 

The  fourth  ar.d  last  article  will  be  pub- 
lished next  week. 


standing  of  business  and  would  like  to  know : 

That  very  few  stars  receive  the  exorbitant 
salaries  we  read  about,  but  that  a large  per- 
centage of  these  so-called  salaries  cover  pro- 
duction costs,  or  are  received  as  royalties,  etc. 

That  the  margin  of  profit  on  the  dollar 
taken  in  by  the  theatre  is  often  smaller  than 
that  of  a soda  fountain;  that  few  theatres  are 
today  on  the  right  side  of  the  ledger;  that 
the  theatre  is  a local  investment  and  makes 
local  expenditures  which  compare  well  with 
the  average  retail  concern  and  is  therefore  as 
reasonably  interested  in  the  development  and 
prosperity  of  the  community. 

That  the  motion  picture  industry,  from  the 
standpoint  of  value  of  product  at  place  of 
manufacture,  not  only  is  not  the  fourth  in- 
dustry, but  ranks  far  down  the  line. 

Many  producers,  we  are  informed  by  re- 
liable sources,  have  to  pay  30  to  60  per  cent, 
for  money.  Banks  are  not  normally  avoid- 
ing good  business  propositions  and  would 
listen  more  favorably  to  the  producer  if  they 
were  not  so  unfamiliar  with  our  industry  and 
if  they  knew  : 

That  our  stability  is  such  as  to  have  sus- 
tained only  a 25%  decrease  in  attendance  in 
1921  and  5%  in  1920. 

That  we  have  one  of  the  widest  markets 
known  to  modern  distribution ; a risk  and 
profit  equalled  in  few  new  industries; 

That  the  liquidity  of  a film  compares  most 
favorably  with  merchandise!  and  is  not  a 
frozen  credit,  etc. 

That  the  demand  for  our  product  is  next  to 
that  of  food,  etc. 

Above  are  sufficient  examples  of  the  broad 
and  growing  need  for  frank  statements  of 
fact  to  the  public.  Many  of  our  troubles 
arise  from  lack  of  knowledge  and  misunder- 
standings, as  suggested  above,  but  many  more 
arise  from  the  “ mud-slingers.”  That  trou- 
bles arising  from  all  three  causes  can  be 
effectively  settled  by  means  of  publicity  is 
evidenced  by  the  recent  action  of  the  Mary- 
land Bottlers  Association.  These  Bottlers  suf- 
fered a material  decrease  in  sales  at  the  be- 
ginning of  each  summer,  when  sales  should 
normally  increase,  due  to  the  “ mud-slinging  ” 
of  the  various  city  sanitary  departments  rela- 


tive to  sanitary  conditions  of  the  bottling  es- 
tablishments. 

The  Bottlers  Association  framed  a bill  pro- 
viding sanitary  regulations  for  bottling  and 
had  it  passed  by  the  state  legislature.  They 
then  took  full  pages  in  the  newspapers  of  the 
state  telling  the  public  what  they  had  done, 
why  it  had  been  done,  and  something  about 
themselves.  They  have  experienced  no  trou- 
ble in  this  connection  since  that  time.  This  is 
a stinking  example  of  squelching  the  “ mud- 
slinger.” 

We  are  considering  here  in  the  South  a 
program  of  work  similar  to  that  of  the 
Maryland  Bottlers,  but  it  is  first  necessary 
that  a firm  foundation  be  built  before  such 
spectacular  methods  are  used. 

In  order  to  lay  this  foundation  we  employed 
two  excellent  speakers  and  sent  them  into  the 
leading  cities  of  the  Southern  states  where 
they  appeared  before  civic  organizations  of 
men  and  women,  religious  and  educational 
bodies.  Their  subject  was  the  motion  picture 
in  general.  They  dealt  with  its  history,  growth, 
uses,  problems,  and  possibilities.  They  en- 
couraged Better  Films  Committees  and  told 
of  accomplishments  in  other  cities. 

This  can  be  done  in  a given  city  by  a local 
manager  equally  as  well.  Civic  organizations 
are  interested  in  the  motion  picture,  they  are 
interested  in  the  policies  and  aims  of  local 
business  enterprises  and  they  will  listen  to 
you,  but  you  had  better  know  your  subject 
from  the  time  Edward  Muybridge  photo- 
graphed the  famous  trotter  “ Occident  ” down 
to  the  title  of  the  picture  you  have  booked  for 
the  next  week,  because  they  ask  questions  and 
lots  of  them. 

This  is  the  logical  method  of  creating  the 
necessary  interest  for  follow-up  work.  It 
does  no  good  to  distribute  literature  among 
uninterested  people.  The  next  important  ele- 
ment of  the  community  to  be  interested  is  the 
newspaper.  The  editor  is  interested  in  ad- 
vertising and  how  much  free  space  you  get, 
but  seldom  is  he  interested  in  the  policies  of 
your  theatre,  the  problems  of  your  industry, 
the  kind  of  publicity  he  accords  motion  pic- 
tures in  his  news  columns,  etc. 

This  can  be  accomplished  best  by  personal 
visits  which  have  nothing  to  do  with  business, 
but  rather  seek  his  advice  upon  your  rela- 
tions with  the  community.  Every  editor 
thinks  he  knows  the  public  better  than  the 
public  knows  itself  and  will  appreciate  re- 
quests for  advice. 

If  an  editor  publishes  a detrimental  state- 
ment about  motion  pictures,  which  we  feel  is 
unjustified  or  untrue,  an  interview  is  sought 
immediately.  Our  representative  does  not 
abuse  the  editor,  nor  call  the  paper  names. 
He  remembers  that  the  editor  is  human  and 
subject  to  error,  but  we  do  not  ignore  an  in- 
justice. We  have  found  this  policy  effective 
in  many  instances. 

We  do  not  use  all  of  the  free  space  ac- 
corded us  by  the  papers  for  “ readers,”  but 
from  time  to  time  devote  a.  portion  of  it  to 
items  of  legitimate  news  about  the  industry 
in  general  which  are  calculated  to  give  the 
public  a better  conception  of  us.  With  this 
( Continued  on  following  page) 


1358 


Motion  Picture  N e z i 


Public  Relations  and  The  Picture  Industry 


(Continued  from  page  1357) 

end  in  view  we  issue  a press  bulletin,  called 
“ One  Reel — Issued  When  We  Have  News.” 

In  this  news-letter  we  do  not  attempt  to  ex- 
ploit an  individual  picture,  theatre  or  com- 
pany, but  try  to  sell  the  motion  picture  and 
the  industry  as  institutions. 

To  do  this  we  clip  from  trade  journals,  and 
elsewhere,  items  which  show  the  industry  co- 
operating with  worthy  organizations  such  as 
the  Red  Cross;  new  and  constructive  uses  of 
the  motion  picture  in  educational,  civic  and 
scientific  fields;  quotations  from  prominent 
men  and  women  favorable  to  us;  etc.  The 
theatre  manager  can  accomplish  the  same  end 
by  turning  these  clippings  over  to  his  local 
newspaper  as  legitimate  news  stories. 

The  manager  can  also  serve  the  same  pur- 
pose by  giving  interviews  from  time  to  time 
concerning  the  policies  of  his  theatre ; the 
type  of  pictures  which  he  desires  to  present; 
the  type  of  pictures  which  the  public  seems 
to  want;  the  good  pictures  which  are  poorly 
attended.  In  this  way  he  may  hope  to  bring 
public  sentiment  to  recognize  that  progress  is 
dependent  upon  the  patronage  and  cooper- 
ative encouragement  of  the  best. 

During  an  emergency,  or  time  of  peculiar 
agitation,  we  have  found  it  profitable  to  take 
paid  advertising  space  in  tbe  newspapers  in 
order  to  present  our  side  of  the  question. 
This  policy  was  most  effective  in  an  Alabama 
city  when  an  evangelist  had  organized  a boy- 
cott of  the  theatres  because  the  theatres  re- 
fused to  close  on  Sunday  at  his  request. 

Another  striking  example  of  this  method 
of  gaining  public  sympathy  and  understand- 
ing is  that  of  the  Templar  Motors  Company. 
Following  a business  depression  of  one  year 
ago,  it  was  common  talk  in  Cleveland  that  the 
Templar  Company  was  nothing  more  than  a 
stock-jobbing  concern.  The  Company  not  only 
found  all  sources  of  credit  closed  to  it,  but 
had  difficulty  in  securing  agents  to  represent 
it. 

The  Templar  officials  decided  upon  a most 
drastic  campaign  of  newspaper  advertising 
under  the  general  heading  of  “ Templar 
Truths,”  in  which  they  told  their  story  of  how 
they  started  with  plenty  of  money,  how  the 
banks  then  turned  them  down  until  they  faced 
financial  starvation.  By  the  time  the  last  ad 
ran  they  were  enabled  to  state  in  display 
type  “ The  sun  is  beginning  to  shine,”  and 
today  it  is  shining  rather  brightly  on  Temp- 
lar. There  are  many  methods  of  securing 
such  constructive  publicity. 

Where  Better  Films  Committees  have  been 
established  we  find  that  the  local  papers  per- 
mit these  committees  to  edit  a short  column 
once  a week.  This  column  is  usually  placed 
upon  the  society  page,  where  the  theatre  could 
not  even  buy  space,  and  it  offers  an  excellent 
opportunity  to  bring  “ constructive  news  ” of 
the  industry  before  the  public. 

Last  year,  by  working  through  the  state 
officials,  we  succeeded  in  having  Motion  Pic- 
tures designated  as  the  subject  for  high  school 
debates  throughout  Georgia.  We  then  pre- 
pared, in  brief  form,  material  which  would  be 
helpful  once  disseminated,  and  distributed 
these  little  pamphlets  to  more  than  two  hun- 
dred high  schools.  The  results  were  most 
gratifying,  in  that  the  affirmative  won  in  the 
vast  majority  of  instances. 

■Whenever  a person  or  a company  decides 
to  attempt  to  influence  public  opinion,  beauti- 
fully printed  pamphlets  and  leaflets  attract 


Paramount  Going  Ahead  on 
Valentino  Plans 

COMPLETE  ignorance  is  professed 
at  the  West  L-oast  studios  of  Fam- 
ous Pi'ayers-Lasky  regarding  any 
break  between  that  company  and  Ro- 
dolph  Valentino,  according  to  a wire  from 
the  coast. 

Allan  Dwan  has  been  engaged  to  direct 
Valentino  in  “ The  Spanish  Cavalier,” 
from  a continuity  by  June  Mathis,  and 
Nita  Naldi,  who  appeared  with  him  in 
“ Blood  and  Sand,”  has  been  engaged  to 
play  opposite. 

It  is  stated  at  the  studios  that  Valen- 
tino went  east  on  a three  weeks’  vacation, 
and  that  he  is  expected  back  in  a week. 

Meanwhile,  Guggenheim,  Untermeyer 
and  Marshall,  attorneys  for  Famous  Play- 
ers, have  sent  a letter  to  Will  H.  Hays, 
which  he  in  turn  forwarded  to  the  mem- 
bers of  his  association,  requesting  that 
other  companies  refrain  from  entering 
into  a contract  with  Valentino,  pending 
the  hearing  of  an  application  for  an  in- 
junction. 

Valentino’s  contract  with  Famous  Play- 
ers, including  renewal  options,  has  about 
two  and  one-half  years  yet  to  run. 


the  first  attention.  There  is  probably  no 
quicker  way  of  alienating  sympathy  and 
goodwill  than  to  load  people  up  with  a mass 
of  literature  before  their  interest  is  sufficient 
to  cause  them  to  read  it.  Unread  literature 
is  propaganda,  while  a sympathetically  read 
pamphlet  will  be  a statement  of  the  case. 

We  have  used  many  methods  to  awaken 
this  essential  first  interest.  Conferences,  to 
which  your  entire  proposed  mailing  list  is 
invited,  serves  to  lay  a splendid  foundation. 
Individual  managers  may  talk  to  patrons  and 
friends.  A speaker  may  talk  before  various 
organizations,  the  interest  of  which  is  desired. 
A questionnaire,  asking  for  opinions  or  criti- 
cisms upon  different  phases  of  the  motion 
picture,  may  be  mailed  rather  indiscrimi- 
nately and  a mailing  list  for  literature  can 
then  be  compiled  according  to  replies. 

Once  a propaganda  mailing  list  has  been 
compiled  we  find  that  the  choice  of  literature, 
and  the  use  of  a minimum  amount,  is  of 
supreme  importance.  Today  we  use  only  four 
pamphlets  in  all  and  never  send  more  than 
two  to  one  person.  One  is  the  Findings  Re- 
port of  the  Southeastern  Conference  for  Bet- 
ter Films,  referred  to  above:  a small  pam- 
phlet which  serves  as  a guide  book  for  Better 
Films  Committees:  a speech  of  the  writer  de- 
livered at  the  Forty-Ninth  Annual  Confer- 
ence on  Social  Work,  at  Providence,  R.  I. : 
and  a brief  story  of  the  beginning,  develop- 
ment and  progress  of  the  motion  picture. 

It  does  little  or  no  good  to  distribute  liter- 
ature which  denies  an  idea  fixed  in  the  public 
mind,  which  offers  only  reasons  against  some 
plan,  or  is  purely  negative  in  its  sense.  All 
propaganda  must  be  essentially  positive  and 
constructive  to  be  of  any  value.  Everything 
of  this  kind  which  we  use  is  aimed  at  the 
community  as  a unit,  written  sincerely,  so 
formulated  as  to  avoid  the  danger  of  arousing 
a controversy,  and  distributed  only  when  our 
company  is  ready  to  stand  behind  even-  word 
of  it. 

In  this  office  we  maintain  a file  of  influential 
citizens  in  the  leading  communities  where  we 
supervise  the  operation  of  theatres.  On  each 


card  is  indicated  the  attitude  of  the  individu 
towards  us  specifically  and  towards  the  iudu 
try  generally.  In  this  way  we  are  enabled  * 
concentrate  upon  those  who  disagree  with  i 
and  attempt  to  win  their  friendship  and  su] 
port.  A red  tab  upon  the  caid  ot  opponen 
serves  as  a constant  reminder  and  challeng 
Personal  interviews,  correspondence  and  a] 
pearances  before  civic  organizations  are  uti 
ized  in  this  work  to  the  fullest  possible  e: 
tent. 

There  has  been  a great  deal  of  talk  withi 
the  industry  about  using  the  screens  to  figl 
our  battles  and  some  costly  mistakes  ha\ 
been  made  in  this  connection.  We  belie\ 
that  the  quickest  possible  method  to  have  th 
motion  picture  industry  classified  as  a “ pul 
lie  utility”  and  consequently  to  loose  ever 
vestige  of  liberty  and  control,  is  to  throw  tb 
screen  openly  into  politics.  On  the  othe 
hand,  there  is  no  more  powerful  method  o 
presenting  legitimate  facts  concerning  ou 
industry. 

We  have  adopted  the  plan  of  presentin 
in  the  form  of  a trailer  a brief,  pointed  state 
j ment,  signed  by  the  company,  each  week 
These  trailers  are  routed  from  theatre  t 
theatre  just  as  a picture  would  be  handled  am 
run  for  one  week  at  each  house  regardless  o 
the  local  policy.  The  trailers  deal  with  th 
same  subjects  discussed  above.  For  example 
“ An  honest  tale  speeds  best  being  plain!; 

told ” — King  Richard  III. 

From  week  to  week  we  will  present  ; 
“ plainly  told  ” message  to  our  patrons. 

This  theatre  is  operated  under  the  super 
vision  of  the  Southern  Enterprises,  Inc. 

It  is  our  desire  to  offer  entertainment  wliici 
makes  a clean  and  wholesome  contribution  b 

the  life  of  this  community  and 

To  guard  against  any  tendency  which  ma; 
jeopardize  any  phase  of  that  life. — Souther: 
Enterprises,  Inc. 

The  Photoplay  has  well-nigh  replaced  stree 
carnivals,  dance  halls,  cheap  vaudeville,  am 
dime  novels. 

Justice  Ben  B.  Lindsey,  of  Denver,  fore 
most  authority  on  juvenile  delinquency,  de 
dares : “ All  of  my  experience  in  the  juvenib 
court  is  that  movies  are  positively  in  the  in 
terest  of  morality  and  good  citizenship.” 

Southern  Enterprises,  Inc 
“ Life  is  too  short  in  which  to  make  tw< 
reputations — ” One  reason  we  exhibit  onl; 
pictures  passed  by  tbe  National  Board  of  Re 
view. 

It  is  not  our  policy  to  exhibit  pictures  base: 
ou  scandals,  criminal  acts,  or  starring  peopl 
whose  sole  value  is  notoriety — such  attrac 
tions  place  undue  premium  upon  lawlessnes 
and  immorality. 

Southern  Enterprises.  In< 
By  placing  before  our  audiences  week  afte 
week,  facts  concerning  our  industry,  policie 
of  company  and  theatre,  and  the  ideals  of  th 
theatre,  we  hope  to  accomplish  some  very  ref 
results.  When  this  plan  has  had  time  to  wor 
' out  a bit  and  make  its  first  impressions  w 
expect  to  discuss  specific  problems,  such  a 
censorship,  Sunday  laws  and  taxation. 

While  we  have  not  progressed  far  enoug 
as  yet  with  the  use  of  the  screen  to  say  def 
r.itely  what  the  results  will  be.  we  are  satisfie 
that  this  is  the  proper  and  effective  approac 
to  the  question  and  are  satisfied  that  any  ai 
tempt  to  throw  the  screen  openly  into  politic 
will  result  in  legislation,  not  only  to  forbi 
such  practice,  but  to  regulate  us  far  mot 
drastically  than  has  been  attempted  as  yet.l 


September  i 6 , 1922 


1359 


■«nBmmiiiBiuiiimiimaiiiiiiuitiiiuiiiufliHMiBmimminn»iaiwi»B 


mimimimiiiiruminniiimnmimiumnmuiiiiiiiimiiiiiiiiiimiiiiiiiiinmiimimraiun 


Los  Angeles  as  “ Dollar- A-' Week”  Man  Saw  It 

By  O.  K.  MASON,  Manager  Regent  Theatre,  Wichita,  Kansas 


THE  past  has  brought  to  practically 
every  exhibitor  many  hardships  and 
discouragements.  In  fact,  I,  at  times, 
almost  lost  confidence  in  the  stability  of  the 
motion  picture  industry  and  wondered  if  it 
would  not  be  policy  to  take  up  some  other  line 
of  endeavor  which  held  out  more  opportunities 
for  the  future. 

However,  at  the  most  discouraging  time  of 
the  year,  the  hot  summer  season,  it  was  my 
good  fortune  to  be  one  of  the  men  who  made 
the  trip  to  Los  Angeles  as  a guest  of  First 
National  to  tour  the  studios.  I am  only  sorry 
that  all  my  fellow  exliibitors  could  not  have 
been  with  us,  for  this  trip  has  taken  from 
my  mind  all  doubts  as  to  the  ultimate  future 
and  success  of  the  picture  industry,  for  no 
business  can  possibly  fail  that  is  backed  by 
the  enormous  amount  of  capital,  and  far  more 
important,  the  enthusiasm,  brains  and  talent 
that  predominate  throughout  this  organiza- 
tion. 

It  was  a revelation  to  me  to  see  the  un- 


Cleveland  Film  Men  Elect 
New  Officers 

New  officers  for  the  next  six  months 
were  elected  by  the  Film  Board  of  Trade 
of  Cleveland  on  Monday,  Aug.  28,  as  fol- 
lows: Robert  Cotton,  Fox  manager, 

president;  E.  C.  Holah,  Hodkinson,  vice 
president;  C.  E.  Almy,  Metro,  secretary 
and  treasurer.  Howard  Christman  re- 
mains as  office  secretary. 

Following  the  election  of  officers,  means 
of  preventing  the  bicycling  of  film  were 
discussed. 

The  meeting  day  has  been  changed 
from  Friday  to  Monday. 


ending  effort  and  sincerity  of  purpose  that 
enters  into  the  making  of  pictures;  producers, 
directors,  camera  men,  actors  and  everyone 
connected  with  the  studios  seem  to  be  wrapped 
up  in  their  work  and  no  detail  is  too  small 
to  receive  their  closest  attention. 


Instead  of  a mad  scramble  of  extras,  shout- 
ing directors  and  all  the  hurly-burly  we  read 
about,  I found  an  air  of  business-like  effi- 
ciency prevailing  in  every  department.  One 
cannot  help  but  feel  that  the  producers  realize 
the  importance  of  their  position  in  the  indus- 
try and  are  thoroughly  aware  of  the  fact  that 
the  future  of  the  business  depends  upon  their 
ability  to  give  the  exhibitor  real  honest-to- 
goodness  box  office  attractions.  For  years  wre 
have  heard  the  old  story  of  “ fewer  and  better 
pictures,”  but  I am  sure  that  in  many  in- 
stances this  year  will  see  it  a reality. 

I could  not  bring  this  to  a close  without  at 
least  trying  to  place  in  words  my  appreciation 
of  the  wonderful  hospitality  extended  to  our 
party  by  the  First  National  and  every  one 
of  their  producing  organizations,  for  no  crown 
king  of  Europe  could  possibly  have  received 
more  attention  and  a heartier  welcome  than 
was  extended  to  the  dollar-a-week  men  on 
their  never-to-be-forgotten  trip  through  the 
First  National  Studios. 


Universal  Improving  Foreign  Distribution 

Branch  Offices  Opened  in  Continental  Cities; 

“ Direct  to  Exhibitor  * ’ Service  Planned 


DECLARING  that  the  European  exhibi- 
tor is  just  where  the  American  ex- 
hibitor stood  ten  years  ago  because  of 
war  stagnation  and  inefficient  distributing 
methods  and  expressing  it  to  be  his  purpose 
to  “ re-establish,  rebuild,  and  improve  the 
motion  picture  situation  ” abroad,  Carl 
Laemmle,  president  of  Universal  Film  Manu- 
facturing Company,  who  is  now  on  the  Con- 
tinent, announced  this  week  well-defined  plans 
to  establish  throughout  Europe  a distribution 
system  for  Universal  product  similar  in  scope 
and  operation  to  the  Universal  distributing 
system  in  the  United  States.  Branch  offices 
have  already  been  opened  in  some  of  the 
leading  Continental  cities  with  native  man- 
agers in  charge.  Home  talent  was  engaged 
in  most  instances  because  of  their  acquain- 
tance with  sectional  conditions.  The  Euro- 
pean exchanges  will  be  under  the  direct  super- 
vision of  Universal’s  Export  Department,  of 
which  James  Y.  Bryson  is  the  manager. 

In  the  announcement  of  the  inauguration 
of  Universal’s  European  distributing  system 
it  was  pointed  out  that  the  meaning  of  “ direct 
to  exhibitor  ” distribution  is  practically  un- 
known in  Europe,  film  being  in  most  instances 
distributed  through  middle  men  or  commis- 
sion men.  These  operators,  it  is  explained, 
very  often  wait  until  the  picture  is  well  out 
of  date  and  at  bottom  price  before  buying. 
This  results  in  months’  and  even  years’  delay 
in  the  exhibition  of  popular  American-made 
productions.  It  is  well  known  that,  due  to 
the  “ block  ” method  of  booking,  the  showing 
of  American  pictures  abroad  often  takes  place 
from  a year  to  eighteen  months  subsequent 
to  the  date  of  release  in  America.  In  the 
Universal  system  of  distribution  now  being 
established  there  will  be  the  same  liaison  be- 
tween exchange . and  theatre  owner,  it  is 
declared,  as  marks  the  American  distribution 
field. 


| Dominion  Firemen  Demand 
Non-Flame  Film 

THE  Dominion  Fire  Chiefs’  Associa- 
tion, comprising  the  heads  of  fire 
departments  in  cities  and  towns 
throughout  Canada,  adopted  a resolution 
at  its  annual  convention  at  Chatham,  On- 
tario, on  August  29  calling  upon  the 
Dominion,  provincial  and  municipal  Gov- 
ernments to  take  legislative  steps  to  pro- 
hibit the  use  of  nitro-cellulose  moving 
picture  films  in  theatres  and  otherwise 
after  January  1,  1925. 

This  action  followed  closely  upon  the 
adoption  of  a similar  motion  by  the  an- 
nual convention  of  the  Ontario  Fire- 
Fighters’  Association,  a provincial  organ- 
ization, which  met  recently  in  Brantford, 
Ontario. 


Universal  further  plans  to  release  pictures 
in  Europe  practically  at  the  same  time  as  the 
American  release  dates.  It  has  been  found 
that  all  pictures  in  production  in  America 
get  certain  advance  publicity  in  European 
trade  and  fan  publications.  Usually  the  force 
of  this  publicity  is  lost  because  of  the  long 
wait  between  the  production  period  and  the 
exhibition  period  for  the  average  European 
theatre.  Under  Universal’s  new  plan,  prints 
of  Universal  pictures  will  reach  the  European 
exchanges  while  the  production  news  and 
publicity  is  at  its  crest,  it  is  declared. 

“ After  four  months  of  study  of  the  Euro- 
pean conditions,  and  after  having  met  and 
talked  with  motion  picture  men  in  most  of  the 
prominent  cities  of  the  Continent,  I have 
come  to  the  decision  that  American  capital 
and  aid  is  needed  to  re-establish,  rebuild  and 
improve  the  motion  picture  situation  over 
here,”  comes  the  word  from  Mr.  Laemmle. 

“ I find  the  public  of  Europe  just  as  alert 


and  anxious  to  patronize  motion  pictures  as 
the  public  in  America,  and  I find  the  show- 
men of  Europe  just  as  brainy  and  capable  of 
being  first-class  showmen  as  the  exhibitors 
back  home,  but  I find  them  hampered  by  con- 
ditions over  which  they  have  no  control. 

“ The  European  exhibitor  is  just  where  the 
American  showmen  stood  ten  years  ago.  This 
is  partly  due  to  war  stagnation  and  partly 
due  to  the  present  European  distribution  sys- 
tem. And  it  is  my  firm  belief  that  if  Euro- 
pean motion  picture  men  hope  to  bring  con- 
ditions up  to  par  with  American  conditions, 
they  must  depend  upon  American  capital, 
American  cooperation  and  to  a great  extent 
upon  American  films,  just  as  American 
exhibitors  once  pulled  themselves  out  of  a 
tough  hole  depending  upon  European  pro- 
ducers. 

“ Remembering  that  it  was  European  film 
that  gave  me  my  start  in  the  motion  picture 
business,  and  that  I owe  everything  to  the 
European  motion  picture  men  who  helped 
me  then,  I am  ready  today  to  return  that 
obligation,  and  I am  pledging  Universal  sup- 
port to  the  European  exhibitor  in  the  form 
of  direct  and  economical  service.  I aim  to 
make  it  possible  for  any  European  exhibitor 
to  walk  into  a Universal  exchange  near  his 
home  and  book  any  Universal  picture 


Black  Theatres  Lease 
Quincy  House 

The  Black  New  England  Theatres,  Inc., 
have  leased  for  a long  period  of  years  the 
Quincy  Theatre,  at  Quincy,  Mass.,  to  the  Han- 
cock Theatre  Company,  of  which  Fred  Mur- 
phy of  that  city  is  President. 

Mr.  Murphy’s  company  operates  the  theatre 
that  was  formerly  conducted  in  opposition  to 
the  Quincy  theatre. 


1360 


Motion  Picture  News 


Capitol  Theatres  Chain 
Managers  Meet 

Au  important  conference  of  prominent  mov- 
ing picture  theatre  men  took  place  at  Winni- 
peg. Manitoba,  on  August  28,  when  the  heads 
of  the  Capitol  theatres'  chain  in  Western 
Canada,  operated  by  the  Famous  Players 
Canadian  Corporation,  gathered  with  X.  L. 
Xathanson  of  Toronto,  managing  director  of 
the  corporation,  for  a final  discussion  of  sea- 
son's plans  and  preparations  which  were  to 
take  effect  throughout  the  chain  on  Sep- 
tember 4. 

Those  present  at  the  conference  included 
Oral  Cloakey,  manager  of  the  Winnipeg  Capi- 
tol : J.  Muir  of  Vancouver,  B.  C.,  supervisor 
of  Famous  Players'  theatres  in  British  Colum- 
bia: Harry  Dahn,  manager  of  the  Begina 
Capitol : John  Hazza.  manager  of  the  Calgary 
Capitol  and  supervisor  of  other  houses,  and 
Henry  Xathanson. 

Another  large  him  conference  in  Winnipeg 
recently  was  the  sales  convention  of  the 
Canadian  Universal  Film  Company,  which 
was  conducted  by  Clair  Hague  of  Toronto, 
general  manager  of  Canadian  Universal.  Those 
attending  included  Harry  Bernstein  of  V in- 
nipeg,  district  manager  for  Western  Canada: 
George  Law,  Western  representative;  Robert 
Scott,  Vancouver  branch  manager;  W.  A. 
Sault,  Calgary  manager,  and  W.  A.  Schwartz. 


BewareC  onfidence  Man  Im  - 
personating  Von  Herberg 

J.  G.  A~on  Herberg,  of  Jensen  & Von  Her- 
berg, First  Xational  franchise  holders  of 
Seattle.  Wash.,  has  sent  out  a warning  that 
a confidence  man  is  traveling  around  the 
country  representing  himself  either  as  Mr. 
Von  Herberg  or  his  brother. 

“ This  man  is  visiting  exhibitors  in  the 
East  and  Middle  West  and  also  business  men 
in  other  lines,  such  as  architects,  builders,  etc., 
and  1 have  received  three  communications  in 
the  past  few  days  from  those  he  called  upon,” 
said  Mr.  Von  Herberg.  “ To  some  he  pre- 
tends to  be  my  brother  and  to  others  he 
impersonates  myself.  He  has  been  active 
around  Detroit  and  Xew  York  during  the  past 
two  weeks.  The  man’s  object  is  to  raise  money 
under  false  pretenses,  and  persons  in  the  in- 
dustry are  warned  against  him.” 


Palmer  Photoplay  Concern 
to  Produce  Pictures 

PRODUCTION  of  motion  pictures 
will  be  undertaken  shortly  by  the 
Palmer  Photoplay  Corporation,  in  ad- 
dition to  its  present  activities  in  the  sale 
of  scenarios  and  the  training  of  writers 
in  screen  technique.  The  offices,  which 
have  been  located  in  Los  Angeles,  were 
moved  on  September  1st  to  the  Palmer 
Building  in  the  heart  of  the  studios  in 
Hollywood. 

The  corporation  offers  $1,000  and  roy- 
alties for  acceptable  scenarios.  To  those 
who  can  create  screen  material,  even  to 
those  who  lack  a wide  reputation  or  pre- 
vious experience,  a minimum  of  $1,000 
cash  will  be  paid,  together  with  perpetual 
royalties  on  the  profits  of  the  picture. 
This  arrangement  permits  photodrama- 
tists, for  practically  the  first  time,  to 
share  in  the  success  of  their  own  crea- 
tions on  the  same  basis  as  the  novelist 
and  the  playwright. 


Seek  to  Collect  Music  Fee 
in  North  Carolina 

H.  MANNING  of  Raleigh,  N.  C„ 
has  been  appointed  as  North  Caro- 
• lina  representative  of  the  American 
Society  of  Composers  and  Authors,  and 
the  society  is  now  making  its  first  at- 
tempt to  collect  its  fees  from  the  theatre 
owners  of  the  state. 

Reports  indicate  that  the  society  is 
meeting  with  strong  opposition,  the  the- 
atre owners  declaring  that  they  will  use 
tax  free  music  only. 

The  Atlanta  office  of  the  society  has 
had  a “ spotter  ” around  the  state  of 
Georgia,  and  he  has  found  a number  of 
infringements  against  taxable  music,  it 
is  said. 


Central  Theatre  Closes  as 
a Picture  House 

The  Central  theatre,  Broadway  and  Forty- 
seventh  street,  which  has  been  operated  by 
Andrew  J.  Cobe  during  the  last  year  as  a 
motion  picture  theatre  for  the  first  run  show- 
ing of  Universal  pictures,  this  week  closed  its 
doors  as  a screen  theatre.  Its  owners,  the 
Shuberts,  want  it  during  the  coming  season 
for  regular  stage  productions. 

During  its  tenancy  by  Universal,  the  Central 
housed  such  big  pictures  as  “ Foolish  Wives,” 
“ The  Storm,”  “ Human  Hearts,”  “ Con- 
flict,” “Wild  Honey,”  “ No  Woman  Knows,” 
“ Man  to  Man  ” and  “ The  Fox.” 

Mr.  Cobe,  a veteran  theatre  manager,  has 
specialized  in  colorful  prologues,  lobby  dis- 
plays and  street  stunts. 


Southern  Enterprises  Re - 
tains  Exchanges 

Notwithstanding  persistent  reports  to  the 
contrary,  Southern  Enterprises  will  retain 
operation  of  the  five  exchanges  in  the  South 
for  the  distribution  of  Paramount  Pictures. 

That  is  the  substance  of  a statement  of 
Y.  F.  Freeman,  vice-president  and  general 
manager  of  the  concern,  who  also  added  that 
there  will  be  no  change  in  policy  or  personnel 
of  the  present  organization. 

The  organization  will  even  be  further  ex- 
tended by  the  opening  of  an  exchange  in 
Memphis,  Tenn.,  to  handle  distribution  in  that 
territory. 

Real  Picture  Romance 
in  Atlanta 

Miss  Anna  Eugene  Aiken,  publisher  of  the 
Weekly  Film  Beview  of  Atlanta,  Ga.,  and 
Willard  C.  Patterson,  manager  of  the  Metro- 
politan and  Criterion  Theatres,  Atlanta,  have 
announced  their  engagement,  the  ceremony  to 
take  place  early  in  September. 

Both  Miss  Aiken  and  Mr.  Patterson  are  well 
known  both  locally  and  nationally  for  their 
motion  picture  work,  Mr.  Patterson  being 
known  as  the  “ Wizard  of  the  South.” 


Wilmington  Sunday  Lid  Is 
Slightly  Lifted 

Wilmington,  Ohio,  has  just  experienced  its 
second  “ blue  Sunday.”  Mayor  Greene  last 
week  closed  up  everything  in  the  town.  This 
week  he  has  slightly  loosened  the  reins.  He 
will  now  permit  the  operation  of  taxicabs,  and 
the  operation  of  gasoline  stations  “ in  cases 
of  necessity.” 


Hope  to  Avert  Operators  * 
Strike  by  Arbitration 

The  expiration  of  an.  agreement,  under 
which  Baltimore  projection  room  operators 
have  been,  working,  is  said  to  have  been  fol- 
lowed by  a demand  for  increased  wages.  The 
establishment  of  au  open  shop  has  been  pre- 
dicted by  some  of  the  exhibitors  in  the 
Maryland  city. 

The  present  scale  is  85  cents  an  hour,  with 
time  and  a half  for  supper  hour  work.  The 
union  demands  call  for  95  cents  an  hour  with 
the  same  overtime  provision,  while  exhibitors 
of  the  city,  represented  by  the  Exhibitors’ 
League  of  Maryland,  are  insisting  on  a reduc- 
tion of  the  scale  to  65  cents  an  hour. 

Agreement  was  reached  between  Frank  H. 
Durkee,  president  of  the  League,  and  George 
Kingston  Howard,  head  of  the  union  in  Bal- 
timore, it  is  understood,  to  appoint  an  arbi- 
tration committee  by  the  decision  of  which 
both  sides  would  abide.  One  member  was  to 
be  named  by  each  group,  with  the  understand- 
ing that  should  they  be  unable  to  agree  a 
third  man  will  be  selected  by  both. 

The  exhibitors  are  prepared,  it  is  under- 
stood, to  replace  union  men  in  many  instances 
with  non-union  operators,  and  begin  at  once 
upon  the  training  of  other  men. 

Missouri  M.P.T.  O.  Out  for 
Lower  Film  Rentals 

Another  blow  of  the  hammer  will  be  struck 
upon  the  head  of  lower  film  rentals  in  an 
effort  to  drive  this  problem  to  the  goal  at  the 
fall  convention  of  the  M.  P.  T.  0.  Missouri, 
for  which  a number  of  cities  are  bidding 
earnestly  and  for  which  a date  and  place  will 
be  announced  soon.  The  selection  of  the  city 
for  the  convention  will  depend  largely  upon 
the  plans  of  Will  Hays  and  Sydney  Cohen, 
both  of  whom  are  expected  to  attend.  St. 
Joseph,  Joplin,  Sedalia,  Excelsior  Springs, 
Booneville  and  Popular  Bluff  have  entered  a 
lively  bidding  contest  for  the  convention  and 
one  of  the  largest  attendances  in  recent  years 
is  anticipated. 

A new  feature  in  the  way  of  a convention 
probably  will  be  introduced,  that  of  holding 
a state  convention  of  Missouri  exchanges  in 
conjunction  with  the  exhibitors’  meetings.  It 
is  believed  that  such  a meeting  would  be  a 
great  step  towards  a harmonious  state  of  co- 
operation between  exhibitors  and  exchanges. 
The  suggestion,  which  came  from  Harry 
Graham,  president  of  the  Kansas  City  Film 
Board  of  Trade  and  manager  of  the  Pathe 
Kansas  City  branch  office,  is  regarded  with 
great  approval. 


Globe  Sees  Encouragement 
in  Loew  Situation 

THE  financial  department  of  the  New 
York  Globe  has  the  following  to  say 
regarding  the  condition  of  Loew’s, 
Inc.:  “ Resumption  of  dividends  on 

Loew’s  is  reported  as  the  incentive  for 
the  advance  in  the  stock.  The  com- 
pany’s programme  of  construction  was 
completed  last  April  except  for  a theatre 
in  San  Francisco.  This,  however,  is  now 
in  operation.  The  company  is  thus  re- 
lieved of  tne  burden  of  these  unproduc- 
tive commitments  which  have  now  become 
remunerative  producers.  Since  August, 
1921,  it  has  strengthened  its  position  by 
paying  off  $2,200,000  bank  loans  and  re- 
ducing its  construction  loans  from  ap- 
proximately $1,100,000  to  $150,000.  The 
total  loans  paid  off  is  said  to  be  in  the 
neighborhood  of  $4,500,000.” 


September  i 6 , 1922 


1361 


Cosmopolitan  Leases  N.  Y. 
Criterion 

THE  Cosmopolitan  Corporation,  pre- 
senting Cosmopolitan  Productions, 
has  leased  the  Criterion  theatre, 
New  York,  from  Paramount  and  will 
take  over  the  house  on  September  10. 
The  first  attraction  will  be  Cosmopoli- 
tan's picturization  of  the  famous  romantic 
play,  “ When  Knighthood  Was  in 
Flower,”  starring  Marion  Davis.  It  will 
remain  at  the  Criterion  indefinitely. 

The  Criterion’s  present  attraction  will 
close  at  midnight  on  September  9,  and 
immediately  an  army  of  craftsmen,  under 
direction  of  Joseph  Urban,  will  proceed 
to  remodel  and  redecorate  the  theatre  to 
correspond  with  the  period  of  the  picture. 


A " Punctured  Prince  ’ ’ Will 
Feature  “Bull”  Montana 

Work  has  been  begun  at  the  Meti’o,  Holly- 
wood Studios,  on  “ A Punctured  Prince,”  the 
second  of  a series  of  eight  comedies,  featur- 
ing “Bull”  Montana.  Hughie  Fay  is  direct- 
ing the  series. 

“ A Punctured  Prince  ” is  an  original  story 
by  Hunt  Stromberg  in  which  the  hero  rises 
from  a restaurant  cook  to  the  top  of  the  social 
ladder. 

J.  R.  Lockwood  has  charge  of  the  camera 
work  and  Coy  Watson  is  assistant  director. 
Del  Andrews  is  production  manager. 


Webb  Completes  Whitman 
Bennett  Contract 

Kenneth  Webb,  who,  during  the  past  two 
years,  lias  directed  for  the  Whitman  Bennett 
organization,  has  concluded  his  contract  with 
that  concern.  After  a two  weeks’  motor  trip 
he  will  announce  his  future  plans. 


These  scenes  are  from  the  Playgoers  Pictures 
Corporation’s  production,  ■“  Face  to  Face  ” 


These  scenes  from  “ Brothers  Under  the  Skin,”  a Goldwyn  picture. 


New  Concern  Will  Aid  Independents 

Aronson  Launches  Organization  De- 
voted to  All  Branches  of  Service 


NEWS  of  interest  to  independent  pro- 
ducers of  motion  pictures  is  contained 
in  the  announcement  by  Alexander  S. 
Aronson  of  the  launching  of  an  extensive  busi- 
ness organization  devoted  entirely  to  impor- 
tant services  to  the  independent  producer 
seeking  adequate  distributing  arrangements. 

Aronson  resigned  as  General  Sales  Manager 
and  Vice-President  of  Goldwyn  Distributing 
Corporation  earlier  in  the  year  to  perfect  the 
details  of  his  own  company  to  render  service 
to  independent  producers  in  placing  product 
for  distribution,  controlling  sales,  auditing, 
field  selling  and  in  other  departments  that 
combine  to  make  his  organization  unique  in 
the  field  and  a complete  business  aide  to 
producers. 

Because  of  his  intimate  knowledge  of  all 
the  factors  that  concern  distribution  not  only 
by  the  old  line  distributors  but  also  by  inde- 
pendent distributors,  and  in  the  state  right 
market,  Mr.  Aronson  is  qualified  to  place 
product  to  advantage  and  with  the  highest 
degree  of  security  to  the  independent  picture 
men.  In  addition  to  arranging  distribution 
this  unique  organization  will  control  all  sales 
by  the  apjmoval  of  contracts,  by  enforcing 
play  dates  and  through  a competent  auditing 
staff  in  the  field  it  will  check  up  local  ex- 
changes so  that  the  independent  may  secure 
what  is  coming  to  him  from  each  booking. 

Mr.  Aronson  states  that  his  organization 
will  work  actively  in  the  field  watching  every 
first  run  situation  and  conferring  with  the 
distributor’s  selling  force  in  the  exchanges  so 
that  product  may  be  placed  in  the  theatres 
with  the  maximum  benefit  to  the  producer  and 
so  that  unsold  territories  may  be  followed  up. 

A capable  foreign  department  will  look 
after  the  distribution  of  world  rights  on  inde- 
pendent product,  and  in  this  important  field 
the  producer  will  know  that  he  has  sold  his 


pictures  to  the  utmost  advantage.  Other 
departments  of  the  new  company  include 
exploitation  in  which  competent  men  will  thor- 
oughly exploit  product  requiring  this  sales 
stimulation  and  will  act  in  conjunction  with 
the  exploitation  departments  of  the  releasing 
organizations. 

Another  department  will  concern  itself  with 
the  booking  of  stars  or  featured  players  for 
personal  appearances  over  periods  of  weeks 
or  months,  either  with  or  without  accompany- 
ing productions. 


A.  E.  to  Release  * "Face  to 
Face”  September  17th 

Playgoers  Pictures  announces  the  release  on 
September  17th  of  “ Face  to  Face,”  a mystery 
drama  in  five  parts.  The  central  figure  in  the 
production  is  Marguerite  Marsh.  Playing 
opposite  Miss  Marsh  is  Coit  Albertson.  Edna 
Holman,  Joseph  Marba,  Frances  White, 
Richard  Stewart  and  William  Kendall  are 
other  popular  players  who  have  important 
roles. 


“The  Famous  Mrs.  Fair”  Has 
Been  Purchased  by  Metro 

METRO  announces  the  second  of  two 
purchases  of  theatrical  hits.  The 
first  was  “ Captain  Applejack,”  the 
Walter  Hackett  play,  upon  which  actual 
studio  work  has  been  begun.  The  sec- 
ond, just  announced,  is  “The  Famous 
Mrs.  Fair,”  by  James  Forbes. 

Fred  Niblo  will  direct  both  photoplays 
which  will  be  presented  by  Louis  B. 
Mayer  for  distribution  by  Metro. 


1362 


Motion  Piet  n r e N e w s 


Scenes  from  “ Caught  Bluffing,”  Frank  Mayo’s 
latest  starring  vehicle  (Universal)  directed  by 
Lambert  Hillyer. 

Lesser  On  Way  to  New  York 
for  Road-Show  Campaign 

Sol  Lesser  is  expected  to  arrive  in  New 
York  within  a few  days  with  plans  for  a road- 
show campaign  with  Jackie  Coogan’s  latest 
picture,  “ Oliver  Twist.” 

According  to  the  announcement,  the  film 
executive  will  establish  headquarters  in  his 
New  York  offices,  and  the  picture  will  he  re- 
leased about  the  first  of  October. 

It  is  said  that  plans  are  under  way  to  or- 
ganize from  thirty  to  forty  road  shows  which 
will  tour  the  country  simultaneously,  leaving 
New  York,  Chicago  and  Los  Angeles  at  the 
same  time.  Practically  every  principal  city 
in  the  United  States  and  Canada  will  be 
visited  with  the  Coogan  production  during  the 
holiday  season.  Picture  houses  will  not  be 
played  exclusively,  as  arrangements  will  be 
made  to  show  the  picture  in  many  legitimate 
houses  as  well.  The  booking  will  be  open  to 
all.  • 

“ Oliver  Twist/'  directed  by  Frank  Lloyd, 
is  in  eight  reels  and  will  be  released  in  that 
length.  The  cast  of  players  supporting  Jackie 
Coogan  includes  Lon  Chaney,  Gladys  Brock- 
well,  George  Siegmann,  Lionel  Belmore.  Carl 
Stockdale  and  a host  of  others  equally  as 
popular. 


Jess  Robins  to  Produce  on 
Coast;  Not  in  New  York 

Jess  Robins,  the  Vitagraph  producer,  will 
make  his  ne  t feature  on  the  coast  instead 
of  in  New  York,  as  originally  planned.  Ed- 
ward Horton,  who  plaved  in  the  principal 
roles  in  “ Too  Much  Business  ” and  “ The 
Ladder  Jinx,”  two  of  Jess  Robins’  produc- 
tions for  Vitagraph,  will  again  play  leading 
man  in  the  forthcoming  feature. 


To  Handle  Series  of  Biblical  Films 


American  Releasing  Contracts  For 
52  Geographic  One-Reel  Subjects 


CONTRACTS  have  been  signed  for  the 
distribution  of  a series  of  fifty-two 
one-reel  motion  pictures  of  the  Bible 
produced  by  the  Geographic  Film  Company, 
Inc.,  of  Cincinnati,  and  taken  by  an  expedi- 
tion that  for  many  months  has  been  in  the 
depths  of  the  Arabian  desert  beyond  the 
Tigris  and  Euphrates  rivers,  it  was  an- 
nounced this  week  by  American  Releasing 
Corporation. 

What  Tissot,  the  great  painter  did  twenty- 
years  ago  when  he  went  to  the  Holy  Land 
at  the  order  of  S.  S.  McClure  to  paint  the 
lands  where  religious  history  began,  has  been 
exceeded  by  this  remarkable  expedition  con- 
ceived and  financed  by  the  Cincinnati  organi- 
zation of  which  Albert  Ivrippendorf  is  presi- 
dent and  J.  E.  Holley,  treasurer  and  general 
manager.  D \ Holley,  who  had  made  two  ex- 
tended trips  in  previous  study  and  prepara- 
tion, led  the  Geographic  expedition  and  was 
instructed  to  “ get  everything  to  be  had  ” 
before  he  returned. 

Every  city,  every  hill,  every  river,  every 
sea,  every  place  having  mention  in  the  Bible 
was  filmed;  Damascus,  Jerusalem,  Bethle- 
hem, Nazareth,  Hebme,  Bersheba,  Gazu, 
Joppa,  Caeserea,  Tyre,  Samaria,  Shiloh,  Jeri- 
cho. Every  mountain  and  valley,  in  all  more 
than  1,500  places  having  connection  with  any 
part  of  the  Bible,  were  photographed,  and  it 
was  done  with  a purpose:  to  prove  that  an 
educational  film  may  be  made  with  tremen- 
dous entertainment  values. 

This  series  taken  by  Dr.  Holley’s  expedi- 
tion is  called  basically  “ The  Voice  of  the 
Land,”  and  it  consists  of  fifty-two  reels  to  be 
released  at  the  rate  of  one  each  week  for  a 
year,  embellished  throughout  in  Prizrna  nat- 
ural-color photography.  This  is  not  a sec- 
tarian series  of  productions;  it  is  a vast, 
cumulative  history  of  the  very  cradle  of  civi- 
lization’s foundation  period  or  era. 

To  dispel  the  idea  that  this  huge  work  is.  de- 
signed for  religious  or  sectarian  distribution, 


announcement  is  made  by  American  Releas- 
ing Corporation  that  the  churches  and  organi- 
zations of  America,  with  a first  interest  in  the 
series,  have  not  only  preferred  but  insisted 
that  the  series  shall  be  sold  to  and  shown  in 
the  regular  picture  theatres  first,  ahead  of 
showing  anywhere  else,  and  American  also 
announces  that  no  individual  one-reel  produc- 
tion out  of  the  series  can  be  shown  in  or  be 
offered  to  any  non-theatrical  channel  of 
presentation  for  four  months  from  the  release 
date  of  each  individual  unit  of  the  program. 


Selznick  Picture  Playing  at 
N.Y.  Criterion 

“ Love  Is  an  Awful  Thing,”  Selzuiek’s  latest 
Owen  Moore  comedy  special,  opened  an  en- 
gagement at  the  Criterion  theatre,  New  York, 
on  Sunday,  September  3rd. 

“ Love  Is  an  Awful  Thing  ” was  directed 
by  Victor  Heerman,  who  is  also  the  author  of 
the  story.  The  cast  includes  Marjorie  Daw, 
Snits  Edwards,  Alice  Howell,  Charlotte 
Mineau,  Katherine  Perry  and  Douglas  Carter. 

Neal  Alexander  Is  Engaged 
by  Warner  Brothers 

Something  of  a precedent  in  motion  picture 
production  was  created  this  week  by  S.  L.  and 
Jack  Warner  and  Harry  Rapf,  when  Alex- 
ander Neal,  well  known  comedy  scenarist,  was 
added  to  the  scenario  department.  Neal  is  a 
specialist  in  injecting  the  requisite  amount 
of  humor  into  serious  screen  plays. 

He  has  been  delegated  to  the  task  of  placing 
light  touches  into  “ Brass,”  the  Charles  G. 
Norris  novel  of  marriage  and  divorce;  “The 
Beautiful  and  Damned,”  F.  Scott  Fitz- 
gerald’s tirade  against  the  modern  flapper; 
“ Main  Street,”  Sinclair  Lewis’  novel  of  rural 
America,  and  “ Little  Church  Around  the 
Corner,”  by  Marion  Russell. 


Scenes  from  “ When  Knighthood  Was  in  Flower,”  Cosmopolitan  production  starring  Marion  Davies  under 
the  direction  of  Robert  G.  Vignola,  which  is  scheduled  for  premier  at  the  Criterion  theatre,  New  York, 

on  September  14th. 


September  i 6 , 1922 


1363 


Scenes  from  “ Burning  Sands,”  a George  Melford  production  for  Paramount,  with  Wanda  Hawley,  Robert 

Cain  and  Milton  Sills. 

Pathe  Lists  September  17  Releases 

“Snub  ’’Pollard  Is  Introduced  as  Star  in 
Hal  Roach  Comedy  Titled  “ 365  Days  ” 


THE  Pathe  lelease  schedule  for  Septem- 
ber 17th  will  introduce  “ Snub  ” Pol- 
lard as  a Plal  Poach  comedy  star.  The 
title  of  Pollard's  lirst  starring  vehicle  is  “ 365 
Days,”  a fantastic  story  in  which  Pollard  is 
said  to  register  effectively  in  his  characteris- 
tically humorous  vein.  “ Come  and  Get  Me,” 
another  of  the  Range  Rider  Series,  featuring 
Leo  Maloney,  is  set  for  the  same  date.  The 
September  17th  episode  release  of  Ruth 
Roland's  serial,  “The  Timber  Queen,”  is  titled 
“Human  Vultures.”  A daring  leap  from  the 
back  of  a horse  to  the  neck  of  a maddened 
bull  in  an  effort  to  impede  the  animal's  pur- 
suit of  the  hero  is  represented  in  the  Pathe 
announcement  as  a high-light  of  the  episode’s 
thrills  and  Miss  Roland’s  hazardous  work. 

“ Bone  Dry  ” is  the  title  of  the  Hal  Roach 
comedy  featuring  Paul  Parrott.  This  subject 
presents  the  comedian  as  a detective  among 
a gang  of  desperate  “ moonshiners.”  “ The 
Two  Explorers,”  in  which  Tom  Cat  and  Jerry 
Mouse  make  a balloon  voyage,  is  the  title  of 
the  Aesop’s  Film  Fable  for  September  17th. 
“ Trouble  and  adversity  are  the  true  tests  of 
character,”  is  the  moral  of  the  fable.  “ Count 
the  Votes”  is  the  Harold  Lloyd  re-issue.  In 
(his  subject  Harold  acts  as  a “ pinch  hitter  ’ 
for  the  reform  party  and  not  only  escapes 
annihilation  on  the  part  of  the  toughest  gang 
in  the  town,  but  neatly  turns  the  tables  on 
them. 

Pathe  Review  No.  173  presents  an  exciting 
adventure  with  a bear  in  the  Rockies.  “ The 
Alchemy  of  Sunlight  ” shows  the  actual 
growth  of  a plant  recorded  in  “ speed  visi- 
bility ” motion  pictures.  “Shadow  Shapes,” 
a black  and  white  little  drama,  enlivens  with 
“ a little  nonsense  now  and  then.  The  great 
cathedral  of  Milan  is  pictured  as  a veritable 
epic  in  stone.  The  beautiful  Patliecolor  offer- 
ing represents  the  ocean  grottos  at  Morgat, 
Brittany,  called  “ The  Palaces  of  the  Sea 
Gods.”  ' 


In  “ 365  Days  ” Pollard  is  the  chief  of  half 
a hundred  heirs  of  an  eccentric  rich  uncle 
who  insists  that  the  whole  bunch,  married  and 
single,  make  their  separate  homes  on  a small 
plot  of  ground  for  a period  of  one  year.  The 
heir  who  sets  the  best  example  of  domesticity 
and  good  nature  in  these  trying  circumstances 
will  come  into  the  bulk  of  the  old  man’s 
wealth.  Space  on  the  lot  is  too  limited,  and 
the  other  heirs  prove  so  greedy  that  the  hero 
and  his  little  family  find  only  anchorage  for 
a captive  balloon,  which  supports  their  house 
and  “grounds.”  In  this  situation,  “Snub” 
Pollard’s  comic  tribulations  all  through  those 
“ 365  Days  ” are  easier  imagined  than  de- 
scribed. 

In  “ Come  and  Get  Me,”  with  Leo  Maloney, 
hard  riding  and  hard  fighting  with  bare 
knuckles,  together  with  the  exercise  of  a quick 
wit,  enable  the  hero  to  get  the  better  of  an 
intriguing  “ straw  boss  ” of  the  ranch,  and  win 
the  owner’s  daughter.  When  his  rival  accuses 
him  of  robbing  the  owner’s  desk  is  when  the 
hero  says,  “ Come  and  Get  Me.”  General 
acceptance  of  the  invitation  makes  this  a 
notable  opportunity  for  Leo  Maloney  to  ride 
and  fight  his  way  through  to  a triumphant 
denouement. 


Rockett  - Naylor  Company 
Changes  Name 

The  company  picturing  “ The  Life  of  Abra- 
ham Lincoln  ” announces  a change  in  its  cor- 
porate name  from  Rockett-Naylor  Produc- 
tions, Incorporated,  to  the  Roekett-Lincotn 
Film  Company. 

David  H.  Naylor,  Jr.,  retires  from  the  presi- 
dency and  all  connections  with  the  company 
and  is  succeeded  by  R.  R.  Rockett  as  presi- 
dent, while  Al.  Rockett  succeeds  his  brother 
as  vice  president. 


Paramount  Office  at  Sioux 
Falls  and  Wilkes-Barre 

PARAMOUNT  announces  the  opening 
of  two  new  exchanges,  one  at 
Wilkes-Barre,  Pa.,  and  the  other  at 
Sioux  Falls,  South  Dakota. 

The  Wilkes-Barre  exchange  is  located  at 
62-66  State  Street  and  is  under  the  man- 
agement of  Earle  W.  Sweigert,  formerly 
sales  manager  at  the  Philadelphia  office, 
and  Edward  J.  McMullen  is  office  man- 
ager. The  Wilkes-Barre  territory  is  in- 
cluded in  the  Philadelphia  district,  of 
which  W.  E.  Smith  is  district  manager. 

The  new  Sioux  Falls  exchange  will 
be  under  the  management  of  A.  B.  Leak, 
the  territory  being  included  in  the  Min- 
neapolis district,  presided  over  by  Philip 
Reisman,  district  manager. 


from  the  Ivan  Abrahamson  production, 
‘Wildness  of  Youth,”  showing  Joe  Striker,  Mary 
and  Thurston  Hall,  at  top,  reading  from 
to  right.  In  the  center  and  lower  views  we 
discover  Harry  Morey. 


larry  Carey  Begins  “The 
One  Man  ” for  F.  B.  O. 


Harry  Carey  has  started  production  on 
The  One  Man,”  his  third  starring  vehicle 
>r  F.  B.  0.  release,  at  the  R-C  Studios. 

“ The  One  Man  ” is  an  adaptation  of  a 
pry  of  the  same  name  by  Elizabeth  Dejeans, 
nidi  has  appeared  in  the  “ Blue  Book  ” 
jagazine.  Vola  Vale  is  cast  in  the  leading 
minine  role,  and  Cullen  Landis  plays  one 
: the  important  roles. 

In  the  supporting  cast  are  included  Myrtle 
peadman,  Charles  J.  LeMoyne,  Winifred 
(ryson,  Joseph  Harris  and  Donald  MacDon- 
d.  The  cast  is  not  yet  fully  completed. 

■ “ The  One  Man  ” is  being  directed  by  Val 
',  with  William  Thornley  and  Robert 
in  charge  of  the  cameras.  Beatrice 
adapted  the  story. 


1364 


M o t i o n 


Picture  N e w s I 


i(Snow  Shoe  Trail ” F.  B.  O.  Release 

Jane  Novak  Star  of  Chester  Bennett 
Production  Now  Being  Offered 


^rr^HK  SNOW  SHOE  TRAIL,”  a Ches- 
ter Bennett  production  starring  Jane 
Novak,  is  the  current  attraction  of- 
fered by  the  Film  Booking  Offices  of  America, 
the  picture  being  scheduled  for  mid-Septem- 
ber release.  “ The  Snow  Shoe  Trail  ” is  the 
third  of  the  F.  B.  0.  “Box  Office  Ten,”  with 
which  that  company  is  opening  the  Fall 
season. 

Following  “Colleen  of  the  Pines,”  this  new 
Chester  Bennett  production  will,  it  is  stated, 
further  enhance  Miss  Novak’s  reputation  as 
a star  in  her  own  right.  It  is  a story  of  the 
Northwest  which  combines  a goodly  number 
of  society  scenes  in  the  earlier  reels.  The 

star  plays  the  part  of  a young  girl  of  a 

large  American  city  who  goes  to  the  North 
in  search  of  a fiance  who  has  disappeared. 
Her  adventures  in  the  land  of  the  big  snows 
form  a large  part  of  the  action,  which  is 
brought  to  a thrilling  climax  by  the  rescue 

of  the  star  from  the  brink  of  the  falls.  In- 

cidentally, no  “ doubles  ” were  used  in  the 
filming  of  this  scene,  Miss  Novak  and  Roy 
Stewart,  who  plays  the  leading  male  role, 
performing  the  feat  in  the  icy  waters  them- 
selves, to  furnish  the  necessary  thrill. 

In  supplying  Miss  Novak  with  such  a lead- 
ing man  as  Roy  Stewart,  Mr.  Bennett  has 
answered  the  demand  for  a popular  male 
player  opposite  the  star.  While  the  star 
now  has  a steady  and  unfailing  following 
in  every  city  in  the  country,  the  appearance 
of  Stewart  will  be  an  added  attraction,  inas- 
much as  he  has  often  appeared  as  star  in 
his  own  productions  and  has  created  a 
definite  box  office  value  for  his  name. 

“The  Snow  Shoe  Trail”  will  follow  Harry 
Carey’s  “ The  Kick-Back  ” on  the  F.  B.  0. 
schedule.  Reports  from  exchanges  indicate 


that  Miss  Novak  has  already  increased  her 
following  in  “ Colleen  of  the  Pines,”  and  that 
the  advance  interest  in  “ The  Snow  Shoe 
Trail  ” is  unusually  great. 


New  Appointments  to  Para- 
mount Exploitation  Staff 

Claud  Saunders,  Director  of  Exploitation 
for  Famous  Players-Lasky  Corporation,  an- 
nounces the  appointment  of  Russell  B.  Moon, 
I).  H.  Finke  and  Harry  C.  Eagles  to  the 
Paramount  exploitation  staff. 

Moon  was  former  publicity  director  for  the 
Navy  Recruiting  Office,  and  has  been  assigned 
to  the  New  Haven  territory,  succeeding  Fred 
E.  Walters,  who  has  been  transferred  to 
Indianapolis. 

Finke,  a former  up-state  New  York  exhib- 
itor, has  been  sent  to  Albany.  Eagles  was 
formerly  accessories  manager  of  the  Para- 
mount exchange  at  Seattle,  and  has  been  given 
charge  of  the  exploitation  in  both  the  Port- 
land, Ore.,  and  Seattle  exchange  districts. 


(tOne  Week  of  Love ’ ’ Will 
Head  Selznick  Schedule 

“ One  Week  of  Love  ” has  been  selected  to 
introduce  the  1922-23  program  of  “ Selznick 
Specials.”  This  subject,  which  is  now  being 
cut  and  titled  on  the  West  Coast,  co-stars 
Elaine  Hammerstein  and  Conway  Tearle.  The 
subject  is  reported  to  have  been  “ lavishly 
produced.”  The  sets,  which  are  stated  to  be 
“ out  of  the  ordinary,”  and  artistic  lighting 
effects  are  represented  to  be  among  the  fea- 
tures of  the  production. 


Scenes  from  “ The  Bells  of  San  Juan,”  Fox  produc- 
tion starring  Charles  Jones. 

Pre-Release  Bookings  for 
New  Arliss  Production 

Several  important  pre-release  bookings  for 
George  Arliss’s  feature,  “ The  Man  Who 
Played  God,”  are  reported  by  United  Artists’ 
Corporation  which  will  release  this  produc- 
tion. The  general  release  date  has  been  set 
for  October  8th. 

These  bookings  cover  the  Eastman  theatre, 
Rochester,  N.  Y.,  for  the  week  of  September 
10th,  and  the  Strand  theatre,  New  York,  for 
the  week  of  October  1st.  Other  bookings  in- 
clude the  Strand  theatre,  Brooklyn;  the 
Strand,  Syracuse;  the  Strand,  Albany;  the 
entire  Keith-Proetor-Moss  circuit,  and  the 
Walter  Reade  circuit  of  houses. 

" The  Man  Who  Played  God  ” was  adapted 
by  Forrest  Halsey  from  Jules  Eckert  Good- 
man's play,  “ The  Silent  Voice,”  which  was 
founded  on  the  Gouverneur  Morris  story  of 
the  same  title  as  the  picture.  Harmon  Weight 
directed  this  Arliss  feature,  with  Edward  C. 
Morrison  assisting.  Clark  Robinson  was  the 
art  director,  and  Harry  C.  Fishback  camera- 
man. 

Child  Players  in  Important 
Roles  in  “Penzie” 

Several  children  who  have  already  appeared 
in  screen  productions  will  be  included  in  the 
cast  of  “ Penzie,”  which  is  now  in  production 
at  the  William  Fox  studios,  New  York,  with 
Mary  Carr  in  the  leading  role.  As  already 
announced,  Miriam  Battista,  the  eight-year-old 
I ) layer  who  appeared  in  “ Humoresque,”  will 
be  presented  in  an  important  role.  Jerry 
Devine,  who  gained  recognition  as  one  of  the 
children  in  the  prologue  of  “ Over  the  Hill." 
and  Ernest  Hilliard,  who  has  been  seen  in 
many  recent  features,  will  also  appear  in  chil- 
dren roles. 


In  “ Hungry  Hearts,”  Goldwyn  production,  screen  favorites  are  found.  They  include  Bryant  Washburn, 
E.  A.  Warren,  Rose  Rosanova,  Helen  Ferguson  and  Otto  Lederer 


September  i 6 , 1922 


1365 


Pathe  to  Distribute  New 
Short-Length  Series 

BEGINNING  late  in  the  fall,  Pathe 
will  distribute  a series  of  short- 
length  productions  presenting 
striking  scenes  from  important  industries 
in  real  life.  The  pictures  are  reported  to 
have  already  won  the  endorsement,  in  the 
course  of  their  previews,  of  the  heads  of 
a number  of  the  West  Coast  industries 
because  of  their  fidelity  and  realism  in 
depicting  “ the  gigantic  operation  of  men 
and  machinery.”  The  pictures  are  further 
declared  to  be  “ designed  solely  for  ab- 
sorbing public  entertainment.” 

The  three  subjects  thus  far  delivered 
are  titled  “ The  Price  of  Progress.”  “ The 
Royal  Chinook,”  and  “ Fleeced  for  Gold.” 
“The  Price  of  Progress”  shows  the  daring 
chances  taken  by  the  foresters  in  felling 
the  giant  trees  and  getting  the  timber  out 
of  its  native  environment  and  ready  for 
shipping,  according  to  the  Pathe  state- 
ment. This  subject,  and  others  of  the  se- 
ries won  the  hearty  approval  of  Hamilton 
Wayne  in  the  Sunday  Oregonian  of  Au- 
gust 6th  for  both  their  scenic  and  educa- 
tional value. 

These  pictures  are  being  made  by  the 
Fred  Kiser  Studios,  Inc.,  of  Portland, 
Ore. 


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Scenes  from  “ Notoriety,”  production  directed  by  William  Nigh,  produced  and  distributed  by  L.  Laurence 

Weber  and  Bobby  North. 

Universal  s Schedule  for  September 

“The  Storm  ” and  New  Frank  Mayo  Sub- 
ject Among  Five  Features  on  the  List 


British  Rights  Is  Sold  on 
“Rich  Menfs  Wives” 

David  Tobbitt,  of  the  W.  and  E.  Film  Serv- 
ice of  London,  lias  secured  the  rights  on  “ Rich 
Men’s  Wives  ” for  the  United  Kingdom.  He 
concluded  the  final  arrangements  with  the  A1 
Liclitman  Corporation  before  his  departure 
for  England  on  the  Aquitania  August  22.  He 
stated  that  it  was  the  best  picture  he  had 
seen  during  his  v isit  to  America. 


Elaine  Hammerstein  and  Conway  Tearle,  in  scenes 
from  “ One  Week  of  Love,”  first  for  release  on  the 
1922-3  Selznick  program. 


UNIVERSAL  announces  five  feature  re- 
leases for  the  month  of  September. 
The  schedule  is  headed  by  “ The 
Stors,”  a Jewel  production  starring  House 
Peters.  “ Top  o’  the  Morning,”  starring 
Gladys  Walton,  has  been  set  for  September 
4th.  The  next  release  is  the  Hoot  Gibson 
picture,  titled  “ The  Galloping  Kid.”  For 
September  18th  has  been  scheduled  Frank 
Mayo’s  new  production,  “ Caught  Bluffing.” 
“ Confidence,”  starring  Herbert  Rawlinson, 
has  been  set  for  September  25th. 

“ Top  0’  the  Morning  ” is  an  Irish  romance, 
showing  Miss  Walton  in  the  role  of  a fanciful 
Irish  girl  who  comes  to  the  United  States.  It 
was  directed  by  Edward  Laemmle.  In  “ Top 
o’  the  Morning”  Miss  Walton  is  supported  by 
Harry  Myers,  William  Welsh,  Dick  Cum- 
mings, Harry  Carter  and  others. 

The  Floot  Gibson  picture,  “ The  Galloping 
Kid,”  which  follows  “ Top  0’  the  Morning," 
on  the  Universal  release  schedule,  already  has 
favorable  comment,  despite  the  fact  it  is  the 
first  five  reeler  ever  made  by  its  director,  Nat 
Ross.  It  was  adapted  from  the  story,  “ Misfit 
Becomes  Chaperone,”  by  William  Hamby,  and 
concerns  the  escapades  of  a happy-go-lucky 
cow-boy  who  falls  heir  to  the  job  of  chap- 
eroning the  lively  daughter  of  a wealthy 
rancher.  Edna  Murphy  plays  the  role  of  the 
girl.  Others  in  the  cast  are  Lionel  Belmore, 
Leon  Barry,  Jack  Walters  and  Percy  Chan- 
lenger. 

“ Caught  Bluffing,”  Frank  Mayo’s  new  pic- 
ture, is  a feature  production,  directed  by 
Lambert  Hillyer  from  a story  by  Jack  Bech- 
dolt,  and  is  laid  in  Alaska.  Edna  Murphy 
plays  opposite  Mayo,  in  a supporting  cast 
which  includes  Wallace  MacDonald  Ruth 
Royce,  Jack  Curtiss,  Andrew  Arbuckle  and 
others. 


In  “ Confidence,”  the  Herbert  Rawlinson 
picture,  the  picture  going  public  will  have  the 
first  opportunity  of  seeing  Harriet  Ham- 
mond, popular  bathing  beauty,  in  a leading 
woman  role.  It  is  her  advent  into  serious 
drama,  and  reports  from  Universal  City  indi- 
cates she  has  done  well  in  her  part.  The  pic- 
ture is  from  the  pen  of  Bernard  Hymen  and 
was  directed  by  Harry  Pollard.  Among  those 
in  the  cast  are  Hallam  Cooley,  Lincoln 
Plainer,  William  A.  Carroll,  Gerald  Pring  and 
others. 

“ Top  o’  the  Morning,”  “ The  Galloping 
Kid,”  “Caught  Bluffing”  and  “Confidence’ 
form  an  important  group  in  Universal  s 
“ Winning  Nine,”  the  first  nine  Universal  At- 
tractions to  be  released  in  the  1922-1923 
program.  “ Don’t  Shoot  ” and  “ Paid  Back,” 
two  August  releases,  and  “ The  Long  Chance,” 
“ The  Girl  Who  Ran  Wild”  and  “ The  Lone 
Hand,”  three  October  releases,  complete  the 
“ Winning  Nine.” 


“Drifting”  to  Be  Made  Into 
Picture 

$ j |-v  RIFTING,”  William  A.  Brady’s 
J stage  success  of  last  season,  has 
been  bought  by  Universal  and 
will  be  screened  as  a Universal-Jewel,  it 
is  announced  at  the  Universal  home  of- 
fice. It  is  very  probable  that  it  will  be 
used  as  a starring  vehicle  for  Priscilla 
Dean. 

“Drifting”  was  written  by  John  Col- 
ton, formerly  a member  of  the  Universal 
scenario  staff,  assisted  by  Daisy  H.  An- 
drews, now  deceased. 

Alice  Brady  created  the  first  stage  role 
of  “ Cassie.”  She  was  followed  in  the 
role  by  Helen  Menken.  The  leading  male 
role  was  played  by  Robert  Warwick. 


j 


1366 


Motion  Picture  News 


Paramount  to  Film  In  East  and  West 

Each  Production  Will  Be  Made 
In  Studio  Best  Adapted  to  Its  Story 


FOLLOWING  the  announcement  of  the 
reopening  of  the  Paramount  Long  Island 
Studio,  the  full  scope  of  the  new 
Famous  Players-Lasky  production  scheme 
was  brought  out  this  week  with  the  further 
announcement  that,  hereafter,  each  Para- 
mount picture  will  he  made  in  the  studio  best 
adapted,  by  reason  of  equipment  or  location, 
to  the  diming  of  it.  If  the  story  requires 
scenes  in  the  east,  the  Long  Island  studios 
will  be  the  production  headquarters;  if  it  re- 
quires a western  setting,  it  will  be  dimed  in 
the  Hollywood  studios.  If  it  requires  both, 
then  both  studios  will  be  utilized. 

One  picture  to  come  under  this  new  scheme 
will  be  “ Java  Head,”  which  George  Melford 
will  produce  following  “ Ebb  Tide,”  which 
1 now  drawing  to  a close  at  the  Lasky  studios. 
*•  Java  Head  ” is  generally  conceded  to  be  the 
best  story  ever  written  by  Joseph  Herges- 
heimer,  the  well  known  novelist,  and  author 
of  “ Tollable  David,”  the  Richard  Barthelmess 
success.  The  interiors  for  this  will  be  taken 
at  the  Long  Island  studio  and  the  exteriors  at 
Salem,  Mass.,  where  the  story  is  laid.  Lea- 
trice  Joy,  Jacqueline  Logan  and  Raymond 
Hatton  will  be  among  the  featured  players. 
The  author  will  collaborate  on  the  continuity 
with  Waldemar  Young. 

Several  examples  of  this  combining  of  re- 
sources of  the  Paramount  company  have  been 
evident  recently.  Jack  Holt  and  Joseph 
Henabery,  his  director,  made  all  of  the  New 
York  exterior  scenes  for  “ Making  a Man  ” 
in  New  York  and  then  went  to  California  to 
film  the  remainder  of  the  picture  because  bet- 
ter production  facilities  for  the  type  of  scenes 
required  wbre  to  be  found  at  the  Lasky  studio. 

“ Back  Home  and  Broke,”  the  George  Ade 
story  which  Thomas  Meighan  will  do  for 
Paramount  under  the  direction  of  Alfred 
Green,  will  be  made  at  the  Long  Island  studio 
because  the  story  has  Eastern  atmosphere 
which  can  be  obtained  easily  from  the  East 
Coast  base  of  operations. 

Pol  a Negri,  who  was  originally  scheduled 
to  work  in  the  East,  will  go  to  California  to 
play  the  leading  role  in  “ Bella  Donna  ” under 
George  Fitzmaurice  direction,  following  out 
the  plan  for  perfect  locations  for  all  Para- 
mount pictures.  The  Egyptian  and  desert 
scenes  for  this  picture  can  be  made  with  much 


more  facility  and  fidelity  in  California  than 
in  the  East. 

Sam  Wood  already  has  started  Hector  Turn- 
bull’s  “ His  American  Wife,”  starring  Gloria 
Swanson,  and  the  Lasky  studio  schedule  calls 
for  the  starting  on  September  4 of  “ Sacri- 
fice, by  Stephen  French  Whitman,  starring 
Mary  Miles  Minter  under  the  direction  of 
Charles  Maigne. 

First  National  to  Handle 
Strongheart  Film 

ii  r\RAWN  OF  THE  NORTH,”  the 
second  picture  starring  Strong- 
heart,  the  dog  star  of  “ The  Silent 
Call,”  will  be  released  on  the  First  Na- 
tional franchise  basis,  according  to  an- 
nouncement this  week  from  Associated 
First  National  Pictures,  Inc.,  confirmed 
by  Laurence  Trimble  and  Jane  Murfin, 
the  producers.  The  release  is  set  for 
early  in  November. 

Almost  seven  months  were  spent  in  the 
actual  filming  of  the  second  starring  ve- 
hicle for  the  dog  that  made  such  a re- 
markable impression  in  “ The  Silent 
Call.”  The  story  was  written  especially 
for  Strongheart  by  Mr.  Trimble  and 
Miss  Murfin  and  the  locale  was  selected 
with  special  attention  to  the  scenic  possi- 
bilities. 

Miss  Murfin  and  Mr.  Trimble,  who  dir- 
ected the  picture,  which  was  filmed  in  the 
high  Sierras,  came  to  New  York  as  soon 
as  Mr.  Trimble  returned  from  location 
to  negotiate  the  contract  which  has  just 
been  made  with  First  National. 

Picture  Producing  Comp  any 
Formed  by  Friedgen 

J.  Ray  Friedgen,  well  known  film  man,  has 
entered  the  rank  of  producers  as  president  of 
Eifanem  Photoplays,  Inc.,  a New  York  con- 
cern, it  was  learned  this  week. 

The  first  production,  “ When  the  Cows 
Come  Home,”  has  been  completed  at  the 
Lincoln  studios,  Fort  Lee.  N.  J.,  with  a cast 
including  Maurice  Costello,  Robert  Elliot, 
Gladys  Leslie,  Norma  Shearer,  Ernest  Hil- 
liard, Edna  May  Spooner  and  Charles  Ascott. 
Distributing  arrangements  will  be  announced 
shortly. 


Scenes  from  Ben  Wilson  Productions  for  Fed- 
erated Release,  showing  Monty  Banks  and  mem- 
bers of  supporting  cast  in  “Simple  But  Pure”;  Eddie 
Barry,  Billy  Bletcher  and  Cecil  Spooner  in  “Family 
Affairs,”  center,  while  in  the  foreground  of  the  bottom 
still  are  Billie  Rhodes,  Joe  Rock  and  Frank  Alexander 

Ben  Wilson  Productions  Re- 
leased Through  Federated 

Motion'  Picture  News  regrets  the  error 
which  appeared  in  a caption  on  page  1003  in 
the  issue  of  August  20.  In  describing 
“ Simple  but  Pure,”  and  “ Family  Affairs,” 
Ben  Wilson  productions  for  Federated, 
through  error  the  caption  read  “ for  Arrow.” 
We  acknowledge  and  herewith  correct  the 
error. 


Fox  Special  at  N.  Y.  Lyric 
Touches  Social  Problems 

H \ LITTLE  CHILD  SHALL  LEAD 
THEM,”  the  Fox  special  feature 
A which  opened  at  the  New  York 
Lyric  Theatre  on  September  xst  for  an 
indefinite  run,  has  met  with  general  ap-  1 
proval  from  the  public  and  the  newspaper 
critics. 

The  story  is  by  a writer  who  chooses 
to  disguise  his  identity  under  the  signa- 
ture of  “ Mr.  X,”  and  deals  with  the  social 
life  and  problems  in  the  average  Amer-  • 
ican  home. 

The  ever-present  subjects  of  race-sui-  I 
cide  and  birth-control  are  dealt  with 
frankly,  but  not  in  a manner  to  make 
them  morbid  or  unpleasant. 

The  production  was  directed  by  J.  I 
Searle  Dawley,  and  the  scenario  was  pre- 
pared by  Paul  H.  Sloane. 

A large  cast  of  characters  includes  the 
following  names: 

Roger  Lytton,  Peggy  Shaw,  Florence 
Billings,  Frederick  Miller,  M.  Hatesoka, 
Earnest  Hilliard,  Robert  Agnew,  William 
T.  Hays,  Dorothy  Allen,  Adelaide  Prince, 
Niles  Welch,  Marie  Reichardt,  Florence 
Haas  and  Jimmy  Lapsley. 


Conrad  Nagel  Chosen  as  Pola  Negri  Lead; 
Other  Lasky  Plans  Announced 

THE  selection  of  Conrad  Nagel  to  play  opposite  Pola  Negri  in  “ Bella  Donna,” 
which  George  Fitzmaurice  is  to  produce  on  the  coast  as  soon  as  the  famous 
Polish  star  arrives,  was  announced  this  week  by  Jesse  L.  Lasky  at  Holly- 
wood. Nagel  will  portray  the  easy-going,  unsuspecting  and  devoted  husband  of 
the  fascinating  Mrs.  Chepstow  in  the  Robert  Hichens  story,  a role  for  which  he  is 
believed  to  be  admirably  fitted. 

Mr.  Lasky  also  announced  that  Betty  Compson’s  next  picture  will  be  from  an 
original  story  by  Julia  Crawford  Ivers.  The  title  is  “ The  White  Flower,”  and 
the  scene  is  laid  in  Honolulu.  All  the  location  scenes  wil  be  made  in  Honolulu 
and  vicinity. 

A third  announcement  is  that  “ The  Covered  Wagon,”  by  Emerson  Hough,  is  to 
be  the  next  James  Cruze  production  following  the  completion  of  “ Thirty  Days,” 
in  which  Wallace  Reid  is  starred.  Jack  Cunningham  is  now  doing  the  continuity 
and  a cast  of  featured  players  will  soon  be  chosen.  Among  the  many  big  features 
in  the  epic  picture  will  be  the  start  of  three  hundred  and  fifty  wagons  westward 
from  Westport  Landing,  now  Kansas  City:  incidents  of  travel  across  the  prairies, 
with  a big  buffalo  hunt  and  attacks  by  Indians,  and  the  final  stages  of  the  great 
gold  rush  to  California.  The  book  will  be  followed  closely,  Mr.  Lasky  said. 


September  i 0 , 1922 


1367 


Assoc.  Exhibs.  Will  Release 
“ Till  We  Meet  Again” 

Associated  exhibitors  win 

release  “ Till  We  Meet  Again.” 
This  subject  was  produced  by  the 
Dependable  Pictures  Corporation,  of 
which  Morris  Kohn  is  president.  Nega- 
tives and  prints  are  now  in  the  hands  of 
Associated,  and  it  is  likely  that  the  pic- 
ture will  be  made  available  in  October. 

The  production  is  in  six-reels  and  was 
directed  by  Christy  Cabanne.  The  cast 
includes  Mae  Marsh,  Norman  Kerry, 
Martha  Mansfield,  Walter  Miller,  Julia 
Swayne  Gordon,  Cyril  Chadwick,  J.  Bar- 
ney Sherry,  Tammany  Young,  Danny 
Hughes,  Fred  Kaligren,  and  Dick  Lee. 

The  production  is  reported  to  have 
been  made  on  an  elaborate  scale  and  to 
have  a story  carrying  a peculiarly  dra- 
matic appeal  with  a strong  element  of 
sympathy  pervading  it  and  interest 
working  up  to  a powerful  climax. 


Sessue  Hayakawa  Will  Act 
on  Stage  This  Season 

Sessue  Hayakawa  will  abandon  screen 
work,  at  least  during  the  coming  season,  and 
will  make  his  debut  in  the  spoken  drama  on 
Broadway  late  in  the  fall.  The  Japanese  star 
is  returning  from  a vacation  in  his  native 
land  and  is  scheduled  to  arrive  in  San  Fran- 
cisco September  12th. 

He  plans  to  begin  rehearsals  in  New  York 
about  October  1st.  It  is  understood  that  his 
stage  role  will  closely  follow  those  character- 
izations that  have  marked  his  work  on  the 
screen. 


Elinor  Glyn  Takes  Scenes 
in  Paris  for  Goldwyn 

Elinor  Glyn,  who  has  been  visiting  Paris, 
recently,  took  a number  of  atmosphere  scenes 
in  the  French  capital  for  the  picturization  of 
her  story,  “ Six  Days,”  which  has  been  ac- 
cepted by  Goldwyn  for  production.  These 
atmosphere  scenes  will  be  used  where  needed 
during  the  course  of  actual  production  of  the 
story  on  the  West  Coast.  No  director  has  yet 
been  announced  for  the  subject. 


Scenes  from  “ Bow  Wow,’  Mack  Sennett’s  comedy, 
in  which  John  Henry,  Jr.  (right)  appears  in  an 
important  child  role. 


Paramount’s  September  10  Releases 


(( Blood  and  Sand” 
tino  and  ‘ ‘ Valley 

ON  September  10,  Paramount  releases 
Fred  Niblo’s  production,  “ Blood  and 
Sand,”  with  Rodolpli  Valentino;  and 
the  Cosmopolitan  production,  “ The  Valley  of 
Silent  Men,”  with  Alma  Rubens. 

Paramount  points  to  the  records  “ Blood 
and  Sand  ” already  has  made  during  pre- 
release engagements  in  New  York,  Chicago 
and  Los  Angeles  in  justification  of  its  claim 
that  it  is  in  the  way  of  proving  one  of  the 
greatest  box-office  attractions  of  recent  years. 

In  this  thrilling  story  of  a bullfighter’s  life 
and  loves,  Valentino  is  admitted  by  all  to 
have  risen  to  the  greatest  heights  of  his 
career.  Moreover,  it  is  claimed,  Fred  Niblo 
has  applied  his  directorial  genius  with  even 
more  telling  effect  than  in  “ The  Mark  of 
Zorro  ” and  “ The  Three  Musketeers.”  The 
story,  which  was  written  by  the  Spanish  nov- 
elist, Vicente  Blasco  Ibanez,  author  of  “ The 
Four  Horsemen  of  the  Apocalypse,”  and  the 
stage  version  by  Tom  Cushing,  were  adapted 
by  June  Mathis,  who  wrote  the  scenario  of 
“ The  Four  Horsemen.” 

Thrilling  and  authentic  bullfight  scenes  are 
incorporated  and  the  picture  abounds  in  pic- 
turesque Spanish  types,  chief  among  whom 
are  Lila  Lee,  in  the  leading  feminine  role,  and 
Nita  Naldi,  who  plays  a Spanish  vampire, 
both  of  whom  are  featured  in  the  east.  Others 
who  do  effective  work  are  George  Field,  Wal- 
ter Long,  Rose  Rosanova,  Leo  White,  Charles 
Belcher,  Marie  Marstini,  Gilbert  Clayton  and 
George  Periolat. 

Cosmopolitan’s  “ The  Yallev  of  Silent 
Men,”  which  has  just  finished  an  engagement 
at  the  New  York  Rialto,  has  been  hailed  as 
the  ideal  picture  of  the  Canadian  Northwest, 
with  its  endless  snows  and  forests.  The  story 
was  written  by  James  Oliver  Curwood  and 
the  scenario  by  John  Lynch.  The  director 
was  Frank  Borzage,  producer  of  “ Humo- 


With  Rodolph  Valen- 
of  Silent  Men  ” Set 

resque  ” and  “ The  Good  Provider.” 

In  this  romance  of  the  Royal  Northwest 
Mounted  Police,  Alma  Rubens  has  the  role  of 
a Frencli-Canadian  girl — a part  which  has 
given  her  a fine  opportunity  to  reveal  her 
charm  and  talent  as  an  actress.  She  is  ably 
supported  by  Lew  Cody — not  as  a villain  this 
time,  but  as  leading  man — and  Joseph  King, 
Mario  Majeroni,  George  Nash  and  J.  W. 
Johnston. 

The  picture  abounds  in  beautiful  mountain 
and  river  scenery,  some  of  which  was  photo- 
graphed in  the  Rockies  and  some  in  Northern 
Quebec. 


Geo.  R.  Meeker  Made  Sales 
Chief  for  Cosmopolitan 

GEORGE  R.  MEEKER  has  been  ap- 
pointed general  sales  director  of 
Cosmopolitan  Productions,  suc- 
ceeding James  R.  Grainger,  now  with 
Goldwyn. 

Mr.  Meeker,  who  has  been  for  some  time 
connected  with  the  production  depart- 
ment of  Cosmopolitan,  has  had  a long  ex- 
perience in  motion  pictures,  beginning 
with  the  time  when  Klaw  and  Erlanger 
took  over  the  Biograph.  Mr.  Meeker  was 
with  Paramount  from  the  time  of  its  or- 
ganization and  originated  the  first  screen 
magazine,  the  “ Pictograph,”  of  which  he 
was  editor-in-chief.  He  resigned  to  go 
with  the  World  Film  Corporation,  first  as 
special  representative  and  later  as  mana- 
ger of  the  Philadelphia  exchange.  He  re- 
signed this  position  to  distribute  govern- 
ment pictures,  and  at  the  end  of  the  war 
returned  to  the  World  Film  Corp.  as  gen- 
eral manager.  In  association  with  Tony 
Sarg,  Mr.  Meeker  started  the  Tony  Sarg 
Almanac,  and  managed  it  until  joining 
Cosmopolitan. 


Some  of  the  scenes  in  “ The  Galloping  Kid,”  starring  Hoot  Gibson,  directed  by  Nat  Ross,  for  Universal. 


1368 


Motion  Picture  News 


June  Mathis  Will  Prepare 
Continuity  for  <(Ben  Hur" 

A.  L.  Erlanger  announces  that  June  Mathis, 
who  wrote  the  continuity  for  “ The  Four 
Horsemen,"  “ The  Conquering  Power  ” and 
“ Blood  and  Sand,"  has  been  engaged  for  the 
pieturization  of  Goldwyn’s  production  of  Ben 
Hur.  Miss  Mathis  will  not  only  write  the 
scenario  but  will  collaborate  on  the  produc- 
tion and  edit  the  tilm  when  the  picture  is 
completed. 

As  recently  announced  in  Motion  Picture 
News,  the  making  of  “Ben  Hur”  by  the 
Goldwyn  organization  will  be  conducted  on  an 
elaborate  scale.  Tlie  players  will  be  sent  to 
Palestine  and  to  Italy  for  the  making  of  ex- 
teriors in  the  locations  described  in  the  Wal- 
lace novel.  Interiors  will  be  made  at  the 
Goldwyn  Studios  in  Culver  City,  Cal. 

■ v o = , . . .. 

New  Supervisor  in  N.  Y. 
Office  for  Goldwyn 

S.  Eckman,  Jr.,  vice-president  of  Goldwyn 
Distributing  Corporation,  who  for  several 
months  past  has  been  supervising  Goldwyn’s 
Eastern  branches,  will  take  up  active  super- 
vision of  the  Metropolitan  district  and  adja- 
cent territory  with  headquarters  at  the  New 
York  exchange. 

George  S.  Jeffrey,  formerly  associated  with 
Famous  Players  in  Canada,  will  actively  man- 
age the  New  York  exchange  under  the 
supervision  of  Mr.  Eckman. 


GeorgeLarkin  Leading  Man 
in  “Saved  by  Radio" 

In  the  issue  of  September  9 on  page  1250, 
appeared  a trio  of  scenes  which  should  have 
been  captioned  “ George  Larkin  and  others  in 
‘ Saved  By  Radio  ’ a Russell  Productions,  Inc., 
six  reeler.”  Instead,  our  error  identified  the 
leading  man  as  William  Russell,  and  referred 
to  the  picture  as  a “ Fox  ” production. 

Motion  Picture  News  desires  to  acknowl- 
edge and  hereby  correct  this  error. 


Archers  Compete  for  Doug. 
Fairbanks  Trophy 

THE  forty-second  annual  meeting  and 
shoot  of  the  National  Archery  Asso- 
ciation of  the  United  States,  held  at 
Cooperstown,  N.  Y.,  August  22  to  25  in- 
clusive, was  made  the  occasion  of  an  ef- 
fective tie-up  for  Douglas  Fairbanks’  new 
production  for  United  Artists’  release, 
“ Douglas  Fairbanks  in  Robin  Hood.” 

For  this  tournament  Mr.  Fairbanks 
donated  a handsome  Robin  Hood  trophy, 
competition  for  which  occupied  one  entire 
day  of  the  meeting.  The  trophy  was  won 
by  Dr.  Robert  P.  Elmer,  Wayne,  Pa., 
who  was  sucessful  in  this  contest  against 
a held  of  seventy  competitors.  Dr.  Elmer 
holds  the  Fairbanks  trophy  for  one  year, 
when  it  will  again  go  into  competition. 
Any  archer  who  wins  the  trophy  for  three 
successive  years  holds  it  permanently. 

The  tie-up  was  made  by  S.  Edward 
Manson,  working  with  Louis  C.  Smith, 
national  secretary.  Handsomely  engraved 
four-page  programs  were  gotten  out  by 
the  Association  and  mailed  broadcast  to 
members,  newspapers,  magazines,  and  all 
publications  which  might  be  interested  in 
the  archery  meeting  and  competition  for 
the  Fairbanks  trophy.  The  meet  itself 
was  covered  by  a dozen  syndicate  cam- 
era-men and  news  stories  and  photo- 
graphs were  sent  and  published  broad- 
cast. 


Randolph,  Chicago,  Books 
Independent  for  Run 

T ORE  TO  BE  pitied,”  c.  b. 

jVJ[  C.  Films’  feature,  went  over 
as  a success  on  the  occasion  of 
its  premiere  at  the  Randolph  Theatre, 
Chicago,  last  Sunday,  where  it  opened 
for  a run. 

This  showing  and  the  record  it  achieved 
was  unusual  in  that  it  is  the  first  time  the 
Randolph  has  booked  an  independent 
feature,  and  it  was  chosen  as  a signal 
honor  for  a holiday  week-end — opening 
in  Chicago  the  day  before  Labor  Day. 

The  all-star  cast  includes  Alice  Lake 
Rosemary  Theby,  J.  Frank  Glendon, 
Philo  McCollough,  Gordon  Griffith  and 
Baby  Josephine  Adair. 

“ Hound  of the  Baskervilles'  ’ 
F-  B.  O.  Picture  inCapitol 

The  Hound  of  the  Baskervilles,”  a screen 
adaptation  of  the  famous  Sherlock  Holmes 
novel  by  Conan  Doyle,  will  be  the  feature  at- 
traction at  the  Capitol  theatre,  New  York 
during  the  week  of  September  10th.  The 
“ Hound  of  the  Baskervilles  ” is  a Film  Book- 
ing Offices  of  America  release,  which  has  been 
scheduled  for  early  distribution  through 
F.  B.  0.  Exchanges. 

The  picture  features  Ellie  Norwood  in  the 
role  of  Sherlock  Holmes,  the  greatest  detective 
of  all  fiction.  The  screen  version  follows  the 
novel  in  every  detail  and  as  a result  the  sus- 
pense is  such  that  the  mystery  is  kept  until 
the  final  moment. 

Ford  Sterling  Signed  for 
Neilan  Picture 

Closely  following  his  announcement  involv- 
ing the  acquisition  of  Hobart  Bosworth  for 
“ The  Strangers’  Banquet,”  Marshall  Neilan 
has  just  signed  Ford  Sterling  for  the  part  of 
A1  Norton  in  the  Donn  Byrne  story. 

Sterling  is  another  player  in  the  Neilan  cast 
who  has  starred  in  his  own  right.  Among 
other  players  now  appearing  in  this  picture 
who  have  starred  in  their  own  pictures  are 
Hobart  Bosworth,  who  has  held  up  his  own 
pictures;  Rockcliffe  Fellowes,  Thomas  Hold- 
ing, Claire  Windsor  and  Stuart  Holmes — not 
to  forget  “ Teddy,”  the  Sennett  dog. 

Export  and  Import  Co. 
Have  Acquired  “Othello  ” 

'fhe  Export  and  Import  Film  Company  an- 
nounces that,  in  conjunction  with  David 
Howells,  they  have  acquired  the  American 
rights  for  the  European  production,  “ Oth- 
ello.” 

The  work  of  editing  and  cutting  the  film 
to  program  length  has  been  begun  and  the 
distributers  say  that  a Broadway  run  has 
been  assured  them. 

Emil  Jannings,  who  starred  in  “ Decep- 
tion,” “ Passion  ” and  the  “ Loves  of  Pha- 
raoh ” is  the  featured  player  and  is  said  to 
be  supported  by  a capable  cast. 

Change  Title  of  “ Wreck- 
age ’ ’ to  “Stormswept  9 ’ 

The  title  of  the  first  Robert  Thornby  pro- 
duction for  F.  B.  0.,  which  was  produced 
under  the  working  title  of  Wreckage,”  has 
been  changed  to  “ Stormswept.”  It  is  an 
original  story  by  H.  H.  Van  Loan,  and  is 
enacted  by  an  all-star  cast,  including  Wallace 
and  Noah  Beery,  Virginia  Faire  and  Arline 
Prettv. 


Murray  Garsson  Will  Make 
uWay  Down  South' 9 

“ \Y  ay  Down  South,”  the  novel  by  Harry 
P.  Diggs  and  Adelaide  Leitzbach,  has  been 
purchased  for  film  purposes  by  Murray 
Garsson,  according  to  a recent  announcement. 

Miss  Leitzbach,  who  wrote  the  stage  play, 
“ The  Night  Call,”  is  preparing  the  scenario 
and  the  production  will  be  under  the  personal 
supervision  of  Mr.  Diggs. 

The  story  deals  with  a present  day  romance 
of  Southern  chivalry  coupled  with  intrigue 
and  mystery. 

Mr.  Garsson  plans  to  make  a number  of 
other  feature  pictures  and  makes  the  state- 
ment that  he  will  lend  financial  aid  to  re- 
sponsible directors  and  players  for  the  mak- 
ing of  worthwhile  pictures  and  will  aid  in  the 
distribution  and  exploitation  of  such  produc- 
tion. 

“Vanity  Fair"  to  Be  Next 
Ballin  Subject 

Hugo  Ballin  is  to  produce  “ Vanity  Fair,” 
it  is  announced.  He  will  commence  casting 
for  this  special  next  week.  Mabel  Ballin  will 
head  the  all-star  cast. 

The  selection  of  the  Thackeray  novel  for 
a subject  is  the  result  of  an  announcement 
made  by  Mr.  Ballin  some  time  ago  in  which 
he  stated  that  he  would  make  no  more  so-called 
“ program  pictures  ” but  would  devote  his 
time  to  specials,  owing  to  the  success  of 
“Jane  Eyre,”  “East  Lynne”  and  “Married 
People.”  Mr.  Ballin,  in  his  announcement, 
asked  the  public  to  select  the  subject  for  this 
forthcoming  special.  The  result  is  “ Vanity 
Fair,”  styled  by  Thac-keray  himself  “a  novel 
without  a hero.” 

“Barbed  Wire  ’’  Is  Not  an 
Arrow  Picture 

In  a review  of  the  Jack  Hoxie  starring 
vehicle,  “ Barbed  Wire,”  appearing  on  page 
11G3  of  the  issue  of  September  2nd,  credit’ 
was  incorrectly  given  to  the  Arrow  Film 
Corporation. 

“ Barbed  AVire  ” was  produced  b%r  Anthony 
J.  Xydias  and  distributed  b}’  Sunset  instead 
of  Arrow,  as  stated. 


Educational  Will  Release 
“Enchanted  City” 

Educational  film  ex- 
changes, Inc.,  will  release 
Warren  A.  Newcombe’s  single-reel 
production,  “ The  Enchanted  City,”  with- 
in a few  weeks,  by  arrangement  with 
Howard  Estabrook,  it  was  announced 
this  week. 

This  subject  was  shown  at  the  Rivoli 
Theatre,  New  York,  and  following  this 
run  has  received  most  enthusiastic  praise 
from  magazines,  newspapers  and  trade 
publications  as  a new  type  of  picture 
which,  as  one  critic  expressed  it,  “ estab- 
lishes a new  standard  of  comparison  for 
moving  pictures.” 

“ The  Enchanted  City  ” is  a love  fan- 
tasy, the  story  of  a dream  told  by  a youth 
to  his  beloved  as  they  sit  on  a cliff  by 
the  sea.  The  story  is  told  by  means  of 
a series  of  paintings  by  Mr.  Newcombe. 

Mr.  Newcombe  had  already  won  fame 
in  the  art  field  of  motion  pictures  before 
he  made  “ The  Enchanted  City,”  and  his 
name  and  work  are  associated  with  some 
of  the  greatest  of  recent  feature  suc- 
cesses, including  “ The  Four  Horsemen 
of  the  Apocalypse,”  “ Passion.”  “ Kis- 
met ” and  “ The  Inside  of  the  Cup.” 


September  i 6 , 1922 


1369 


PROGRAMS  FOR  THE  WEEK  OF  SEPT.  2ND 

With  First  Run  Theatres 

IFIRE  REPORTS  FROM  CORRESPONDENTS 


NEW  YORK  CITY 


Capitol  Theatre — 

Overture  — “ Orpheus,”  Capitol 
Grand  Orchestra. 

Divertissement  • — “ 0 Solo  Mio  ” 
(An  Italian  folk  song)  ; Nola, 
(a  silhouette),  Alexander  Ou- 
mansky,  Doris  Niles  and  Thalia 
Zanou. 

Current  Events — Capitol  Magazine. 

Added  Attraction — Promenade,  a 
fashion  show  interspersed  with 
dances. 

Feature  — Slim  Shoulders,  Irene 
Castle. 

Interlude — “Parade  of  the  Wooden 
Soldiers”  from  Chauve  Souris. 

Novelty — Hy  Mayer’s  latest  travel- 
laugh,  Such  is  Life  at  a Dutch 
County  Fair. 

RiVoli  Theatre — 

Overture — Ballet  music  from  “The 
Queen  of  Sheba.” 

Current  Events — Rivoli  Pictorial. 

Feature — Burning  Sands,  Para- 

mount. 

Musical — “A  Trip  to  Coney  Island,” 
Rivoli  Orchestra. 

Comedy — Golf,  Farry  Semon. 

Recessional — Organ. 

Rialto  Theatre — 

Overture — “ II  Guarney,”  and  Rie- 
senfeld  classical  jazz — Rialto 
Orchestra. 

Current  Events — Rialto  Magazine. 

Dance — Spring,  a Fantasy. 

Feature— The  Young  Diana,  Marion 
Davies,  Paramount. 

Vocal — “Sunrise  and  You.”  1 

Comedy — The  Pawnshop,  Chaplin 
revival. 


Mgjpi 

sWfflLE SAIMSLEEPS’ 

& y PEIBRKYNESSIORY 


Park  Mall  theatre,  Cleveland , dis- 
play copy  on  “While  Satan  Sleeps 


Now  Playing 

A Melodrama f Yes' 

A Lor’C  Story f Certainly' 
But  Also  Another  Ncvcr-to- 
Bc-Forgotten  Portrayal  by  Ihe 
Famous  Star  of  " The  Miracle 
Man  " "The  Penalty"  and  the 
"Blind  Bargain  “ 


/.\In?ing  Cummings'  Production 


Hear 

Elinor’s 

Superb 

Orclicstr, 


A Sensational  True-to-Life  Tale  of  San  Francisco's  Colorful  and  Romi 
Underworld.  Cast  includes  Noah  Beery.  Edith  Roberts.  Jack  Mulhall 
Ralph  Lewis. 

SPECIAL  ADDED  ATTRACTIONS 

Robert  C Bruce's  A’ne  H'ildcmess  Talc.  "Nights  of  Many  Shadows ” 
Aesop  Fable — Topics  of  the  Day— California  Magazine 


Great  C 


striking  display  used  by  the  California  theatre , Los  Angeles,  on  “ Flesh 

and  Blood.” 


Criterion  Theatre — 

Overture — -“Serenade.” 

Current  Events — Criterion  Maga- 
zine. 

Dance — Minuetto.  1 

Feature — Love  is  an  Awful  Thing, 
Selznick. 

Recessional — Organ. 

Lyric  Theatre- 

Feature — A Little  Child  Shall  Lead 
Them,  Fox. 

Forty-fourth  Street  Theatre! — 

Feature — Monte  Cristo,  Fox,  con- 
tinued. 

Astor  Theatre — 

Feature — The  Prisoner  of  Zenda, 
Metro,  continued. 

Cameo  Theatre — 

Overture — -“Song  of  India,”  Cameo 
Concert  Orchestra. 

Current  Events — Cameo  News. 

Scenic — Cameo  Travelog. 

Musical — Cello  solo. 

Feature  — - Nice  People,  Wallace 
Reid,  Paramount.  •, 

Recessional — Organ  solo. 

Mark-Strand  Theatre — 

Overture  - — - “Second  Hungarian 
Rhapsody,”  Strand  Symphony 
Orchestra. 

Novelty  — Tree  Land  (Prizma 
color) . 

Vocal — Eldora  Stanford  soprano. 

Musical — “Rigoletto  Paraphrase,” 
George  Halprin,  pianist. 

Current  Events  — Mark-Strand 
Topical  Review. 

Prologue — Male  Quartette. 

Feature  — Grandma’s  Boy  — First 
National. 

Novelty — Odds  and  Ends;  Red 
Man  Sport. 

BROOKLYN 


Mark-Strand  Theatre — 

Overture — “ The  Bohemian  Girl  ”• — 
Balfe  — Mark  Strand  Sym- 


phony Orchestra. 

Vocal  — Ruth  Smith,  soprano  — 
Weatherly-Wood’s  “ Love’s 
Garden  of  Roses.” 

Specialty — Pantomime — “ Dance  of 
the  Toys,”  by  Marian  and 
Grace.  Music,  “ March  of  the 
Toys,”  from  Herbert’s  “ Babes 
in  Toyland.” 

Current  Events  — Mark  Strand 
Topical  Review. 

Musical — Jackson  Kinsey,  baritone, 
Georges  Dufranne,  tenor,  and 
Walter  Smith,  basso,  in  a scene 
from  Gounod’s  “Faust.”  Organ 
solo — Rubinstein's  “Serenade.” 

Feature — Kindred  of  the  Dust — 
First  National. 

Comedy — Max  Linder  in  “ The 
Three  Must-Get-Theres  ” — 
United  Artists. 

Next  Week — Third  Anniversary 
Week — “Grandma’s  Boy.” 

SAN  FRANCISCO 


Granada  Theatre — 

Overture  — “ I’m  Wild  About 
Harry  ” and  “ The  West  a Nest 
for  You.” 

Current  Events — Granada  News 
Film. 

Feature — The  Loves  of  Pharaoh — 
Paramount. 

Cartoon — Felix  in  Love. 

Recessional  — “ Remembrances  of 
Robin  Hood  ” and  “ I’ve  Gotta 
Buy  a New  Kentucky  Home.” 

California  Theatre — 

Overture — “ Dance  of  the  Hours  ” 
and  “ Romany  Love.” 

Current  Events — California  Topical 
Review. 

Specialty  — Musical  Extravaganza 
by  Coloratura  soprano  and 
tenor. 

Scenic — The  Swanee  River. 

Feature— The  Dictator  — Wallace 
Reid — Paramount. 


Comedy — Look  Out  Below. 

Recessional — Organ. 

Next  Week — The  Valley  of  Silent 
Men. 

Tivoli  Theatre — 

Overture — “Just  Because  You’re 
You.” 

Features — Fools  First — First  Na- 
tional, and  Woman,  Wake  Up 
— Ass.  Ex. 

Next  Week — The  Eternal  Flame. 

Imperial  Theatre — 

Feature — Blood  and  Sand — Third 
Week. 

Loew’s  Warfield — 

Feature — The  Prisoner  of  Zenda 
— Second  Week. 

Next  Week — Broadway  Rose. 

Strand  Theatre — 

Overture — “ Three  O’Clock  in  the 
Morning.” 

Current  Events — Fox  News. 

Feature — In  the  Name  of  the  Law? 
— F.  B.  O. 

Comedy  — Pop  Tuttle’s  Clever 
Catch. 

Added  Attraction — Personal  ap- 
pearance of  Dan  Mason. 


SEATTLE 


Coliseum  Theatre — 

Overture — “ Pan  Americana.” 
Current  Events — Pathe  and  Kino- 
grams. 

Novelty — Topics  of  the  Day. 

Feature — The  Masquerader — First; 
National. 

Recessional — Organ. 

Next  Week — Domestic  Relations. 


The  Rialto  theatre,  Omaha,  used 
this  three  column  display  on  “Tier 
Gilded,  Gage." 


1370 


Motion  Picture  News 


Here's  how  the  Sun  theatre. 

Omaha,  advertised  “ The  Storm.” 

Columbia  Theatre — 

Overture — “ Mighty  Lak  a Rose.  ’ 

Current  Events  — International 
News. 

Comedy — Cured. 

Specialty — Jazz  Week — Columbia 

Orchestra,  augmented  by  ten 
piece  Jazz  band  and  company 
of  singers  and  dancers,  in 
medly  of  popular  selections. 

Feature — The  Married  Flapper — 
Universal. 

Recessional — Organ. 

Next  Week — Paid  Back. 

Strand  Theatre — 

Overture — Selections  from  “ Mile. 
Modiste.” 

Current  Events — Kinograms. 

Comedy — The  Speeder. 

Specialty — Couple  featuring  “When 
Frances  Dances  with  Me”  in 
Apache  song  and  dance  number. 

Feature  — Nice  People — Wallace 
Reid — Paramount. 

Recessional — Organ.' 

Blue  Mouse  Theatre — 

Overture — “ Humoresque.” 

Feature — Monte  Cristo — Fox. 

Liberty  Theatre — 

Overture — Popular  Medley. 

Current  Events  — International 
News. 

Scenic — The  Drifters. 

Comedy. — One  Old  Car, 

Musical — “ Say  it  While  Dancing,” 
— Organ. 

Feature — The  Bonded  Woman — 
Betty  Compson — Paramount. 

Recessional — Organ. 

Next  Week  — Grandma’s  Boy  — 
Harold  Lloyd — First  National. 

Winter  Garden  Theatre — 

Overture — Winter  Garden  Orches- 
tra. 

Current  Events — Winter  Garden 
— International  News. 

Novelty — Screen  Snapshots. 

Comedy — The  City  Slicker. 

Feature  — Strange  Idols — Dustin 
Farnum — Fox. 

Recessional — O rgan . 

Next  Week — Broadway  Peacock. 


LOS  ANGELES 


California  Theatre — - 

Overture — Selections  from  “ Mile. 
Modiste  ” — California  Orches- 
tra. 

Current  Events — Fox — Local  and 
International  News. 

Musical — “ Carnival  of  Venice  ” — 
trumpet  solo  and  medley  of 
jazz  numbers  featuring  cornet. 


Comedy — Supply  and  Demand — 

Johnny  Jones' — Pathe. 

Feature — Just  Tony — Tom  Mix — 
Fox. 

Added  Attraction — Personal  ap- 
pearance of  Tom  Mix  and 
equine  actor  two  nights. 

Novelty — Topics  of  the  Day. 

Recessional — Organ. 

Next  Week — George  Beban  with 
act  and  “ The  Sign  of  the 
Rose.” 

Gratunan's  Theatre — 

Overture — ” Robespierre,”  full  or- 
chestra. 


The  Superha.  Los  Angeles,  used 
this  display  on  “Paid  Hack”  and 
“ Sure  Shot  Morgan.” 

Current  Events — Pathe  Weekly  and 
Movie  Chats. 

Novelty — Organ,  with  slides  and 
voice;  ten  year  old  blind  girl 
in  saxophone  solo. 

Feature — Her  Gilded  Cage — Gloria 
Swanson — Paramount. 

Recessional — Organ. 

Kinema  Theatre — 

Overture — Medley  of  Popular  Jazz 
numbers — Kinema  orchestra. 

Current  Events  — International 
News. 

Scenic — South  Sea  Island — Burling- 
ham. 

Musical — Boy  violinist,  solo. 

Novelty — Topics  . of  the  Day. 

Specialty — Jazz  orchestra  number 
and  a Prizma  color-film 
“ Arabian  Dance.” 

Vocal — “ I’m  Looking  for  A Blue 
Bird  to  Chase  My  Blues  Away.” 

Cartoon — Felix  in  Love. 

Feature — The  Masquerader — First 
National. 

Next  Week- — The  Eternal  Flame. 
Grauman’s  Rialto — 

Overture — Rialto  Grand  Orchestra. 

Current  Events — Pathe  News  and 
International  Weekly. 

Music — “ I Wish  I Knew  ” — Organ. 

Feature  — Manslaughter  — Para- 
mount. 

Recessional — Organ. 

Chine’s  Theatre — 

Overture — Orchestra. 

Current  Events — Kinograms. 

Novelty — Starland  Revue. 


Comedy — Going,  Going,  Gone — - 

Lloyd  Re-issue. 

Musical — Organ  solo. 

Feature— A Self  Made  Man. 

Recessional — Organ. 

Tally’s  Theatre — 

Current  Events — Kinograms. 

Comedy — The  Star  Border — Sen- 
nett  Re-issue. 

Feature — The  Sleep  W alker — Con- 
stance Binney — Paramount. 

Recessional — Organ. 

Superba  Theatre — 

Current  Events  — International 
News. 

Comedy — The  Insurance  Agent. 

Feature — The  Storm — Universal. 

Next  V’eek — Caught  Bluffing. 

Recessional  Organ. 

Hill  Street  Orpheum  The- 
atre— 

Current  Events — Kinograms. 

Scenic-Educational — People  of  Old 
Bruges. 

Comedy  — Torchy’s  Hold-up  — 
Johnny  Hines — Educational. 

Feature — Love’s'  Boomerang — Para- 
mount. 

Six  acts  of  vaudeville. 


Used  hy  Loew’s  State  theatre, 
Cleveland,  on  “The  Valley  of 
Silent  Men.” 

Symphony  Theatre — 

Feature — Grandma’s  Boy,  seven- 
teenth week. 

Loew’s  State  Theatre — 

Current  Events  — International 
News. 

Novelty — A Trip  Through  Film 
land,  Eastman. 

Feature — Treat  ’Em  Rough,  Viola 
Dana,  Metro. 

Recessional — Organ. 

New  Week — Strange  Idols. 


BALTIMORE 


Rivoli  Theatre — 

Overture — “Evolution  of  Dixie,” 
Rivoli  Symphony  Orchestra. 
Current  Events  — Rivoli  News, 
selected. 

Vocal — Solo,  Emily  Marks. 

Novelty — Selected  screen  magazine. 
Feature — The  Masquerader,  Guy 
Bates  Post,  First  National. 
Comedy  — The  Landlubber,  Paul 
Parrott. 


Organ — Recitals  by  Ernie  Cooper 
and  Henry  Boehme. 

Century  Theatre^ — 

Overture  — Century  Symphony 
Orchestra. 

Current  Events — Century  Topical 
Review,  selected. 

Comedy — Torchy’s  Nut  Sundae, 
Johnny  Hines. 

Scenic — The  Delta  of  the  Nile. 

Vocal — Solo,  Joseph  Parsons,  bari- 
tone. 

Feature — Her  Gilded  Cage,  Gloria 
Swanson,  Paramount. 

Recessional — Organ  solo. 

Parkway  Theatre — 

Overture — Parkway  Orchestra. 

Current  Events — Parkway  Topical 
Review,  selected. 

Comedy — Torchy’s  Nut  Sundae, 
Johnny  Hines. 

Vocal  - — Jane  Kirby,  coloratura 
soprano. 

Feature — Sisters,  American  Releas- 
ing. 

New  Theatre — 

Overture — New  Theatre  Orchestra. 

Current  Events — Pa‘he  News. 

Comedy — Radio  Hounds. 

Feature — W'here  Is  My  Wandering 
Boy  Tonight 


OMAHA 


Rialto  Theatre — 

Overture — “ Jolly  Robbers.” 

Music — “All  Over  Nothing  at  All” 
— Organ. 

Current  Events — Kinograms. 
Specialty — Ernest  Dudos,  Athenian 
pianist. 


BEGINNING 
TODAY  - 


17  rKctd- 
teeaknc  veete 
maveted  if  Bis 
acta  Ik*  it  cores  tojro 
in  all  & tafcig  ^terrier! 
SeyOtyp^shpa-seat 
to  see  it — but  QretnnanS 
trices  rsnain  ire  sane!! 


jiarire  $1,000,000 


tte  searnjJfie  Co*s  cf  Pharaoh", 
. Douglas  Fairbanks  exclaimed 
k ’St's  a Whale  cf  a picture!  * 
S\and  Charles  Chaplin  sad: 
fiat  ’ St  is  the  Greatest 
k Production  3 have 
r S l ever  seen ! • 


TO  LOS  ANGELES : 

T}fiis  is  ^ 

ihe  Photoplay  9 lake  pride  in 
reccrnmendii$  as  Ihe  finest 
of  the  season  ‘ 


This  impressive  display  ad  was 
used  by  Grauman's.  Los  Angeles, 
on  "The  Loves  of  Pharaoh.” 


September  / 6 , 1922 


1371 


The  dominant  theatre- 


eJdZZjCr/e&pored! 


COON -SANDERS 

NOVEUY  SINGING  ORCHESTRA 


Mill  01N0TTI.AINHWBUPMLY 
. , Mi  MJ  will  WNCII  5 
■ 

RAPID  FIDE  y?7w tW(o~,v, 

wtomitrasA 


NEWMAN  ENTERTAlriMENTS] 


William  deMille 

"NICE  „ 
PEOPLE 

WALLACE  REID 
BEBE  DANIELS 

CONRAD  NAGEL 
JULIA  FAYE 

*2T 


The  Newman  theatre,  Kansas  City, 
used  this  ad  on  “Nice  People.” 

Feature — Her  Gilded  Cage — Gloria 
Swanson — Paramount. 

Next  Week — Blood  and  Sand. 

Sun  Theatre — 

Overture — Orchestral  selections. 
Current  Events  — International 
weekly. 

Feature — The  Storm — Universal. 
Next  Week — Grandma’s  Boy. 
Moon  Theatre — 

Overture — Orchestral  selections. 
Current  Events — Moon  News. 
Feature— I Am  the  Law. — S.  R. 

Strand  Theatre — 

Overture — “ Prometheus." 

Current  Events — Selznick  News. 
Comedy — Look  Out  Below. 

Feature — Nice  People  — Y\  allace 
Reid — Paramount. 


CINCINNATI 


Capitol — 

Current  Events — Capitol  News. 

Novelty — Short  Subject — Ballad  of 
Fisher’s  Boarding  House — 

Pathe. 

Musical  Number — Popular  Airs — 
Jazz  Unit. 

Feature  — - Nice  People  — Wallace 
Reid — Paramount. 

Next  Week — Blood  and  Sand. 

W alnut — 

Current  Events — Pathe  News. 

Novelty — Topics  of  the  Day. 

Pathe  Sport  Review — Grantland 
Rice. 

Cartoon — Aesop’s  Fables — Pathe. 

Feature — Her  Gilded  Cage — Gloria 
Swanson — Paramount. 

Next  Week — Kindred  of  the  Dust. 

Strand — 

Current  Events — Pathe  News. 

Comedy — Speeders — Lloyd  Hamil- 
ton. 

Feature — Valley  of  Silent  Men — 
Paramount. 

Next  Week — Monte  Cristo. 

Keith’s — 

Current  Events — Keith’s  Pictorial 
Review. 

Cartoon — Aesop’s  Fables — Pathe. 

Comedy — The  Skipper  Has  His 
Fling. 

Feature— Heroes  and  Husbands — 
First  National. 

Next  M eek — Not  booked. 

Grand — - 

Current  Events  — International 
News. 

Comedy — A Pair  of  Kings — Semon. 

Feature — Shackles  of  Gold — Fox. 

Next  Week — A Woman’s  Sacrifice. 


DES  MOINES 


Des  Moines  Theatre — 

Overture — “ Slavonic  Rhapsody  ” — 
Des  Moines  theatre  orchestra. 

Current  Events  — International 
News. 

Novelty — Special  news  feature — 
Super-Golf — Pathe  ; local  news. 

Comedy — Home  Made  Movies. 

Feature  — Nice  People  • — Wallace 
Reid,  Bebe  Daniels. 

Next  Week — The  Eternal  Flame — 
Norma  Talmadge — First  Na- 
tional. 

Strand  Theatre — 

Current  Events  — News  — Educa- 
tional Kinograms. 

Comedy — All  W et — A1  St.  John. 

Music — “ Sweet  Indiana  Home  ” — 
Organ  number,  with  F.  Donald 
Miller. 

Feature — Her  Gilded  Cage — Gloria 
Swanson — Paramount. 

Next  Week — Blood  and  Sand — 
Roclolph  Valentino  - — Para- 
mount. 

Rialto  Theatre — 

News — Fox. 

Comedy  — Blow  ’Em  LTp  — Snub 
Pollard. 

Feature — Fool’s  Paradise — Dorothy 
Dalton — Paramount. 

Next  Week — Borderland — Agnes 

Ayres — Paramount. 

CLEVELAND 


State — 

Overture  — ‘‘Light  Cavalry”  by 
Suppe. 

Current  Events  — Pathe  News  — 
Topics  of  the  Day. 

Comedy — Mosquito. 

Specialty  — State  Entertainers,  a 
chorus  of  singers  and  dancers, 
featuring  the  Radio  Girl’s  Band. 

Feature— The  Valley  of  Silent 
Men — Paramount. 

Next  Week — Fools  First. 


JC0iXX>00{XXXXX:o:XXX:XXJ<X5' 


N OTE  -m 


X REDUCED  SCHEDULE  PRICES  SEASON 

""  DAILY : MORMING.  25c  MATINEE.  3k 

SUNDAYS  AND  HOLIDAYS.  50c 


1922-23 

NIGHT,  50c 


“WE  ARE  FLAPPERS  TODAY  AND  FLAPPERS 
WE  LL  STAY,  AND  THERE  BREATHES  NOT  A 
MAN  WHO  SHALL  DARE  SAY  US  NAY"- 


IN  THE  STORY  OF  AN  ULTRA  MODERN  GIRL  WHO  PROVES  g 
TO  THE  WORLD  THAT  A FLAPPER’S  HEART  CAN  BE  AS  X 
TRUE  AS  THAT  OF  ANY  WOMAN  X 

m MARRIED  1 
FLAPPER  1 

Supporting  Cast  Includes  ft 

KENNETH  HARLAN  AND  PHILO  McCULlOUGH  v 
DIVERTISSEMENTS - $ 

COMEDY.  'Pop  Tuttle’*  Clever  Catch,  featuring  Dan  Ma.on. 
SCENIC Beautiful  Bruce  Nature  S^udy^  "Drifting. ” 

MUSK:—1 Rialto  Orche.tra,  George^ Wiid^Direclor.  ^ 

<XXXXXXXXXXCXXXXXXXXXXXJ«4 


The  Rialto  theatre.  Washington,  adver- 
tised " The  Married  Flapper”  as  above. 


This  eye-catching  layout  was  used 
by  the  Isis  theatre.  Indianapolis, 
on  “ The  Son  of  the  Wolf.” 


Stillman — 

Overture — Potpourri  of  Spanish 
Airs. 

Current  Events — Fox  News. 

Novelty — Spanish  Holiday — Prizrna. 

Feature  — Blood  and  Sand  — 
Rudolph  Valentino  — Para- 
mount. 

Next  Week — Same. 

Allen — 

Overture — Finale  from  “The  New 
World  Symphony”  by  Dvorak. 
(2)  Violin  solo  — “Caprice 
Nennoise”  by  Kreisler. 

Current  'Events  — International 
News — Cleveland  Plain  Dealer 
Screen  Magazine. 

Comedy — The  Egg. 

Novelty — Melody  Vision — “ Sweet- 
est Story  Ever  Told” — Prizrna 
- — with  special  musical  setting, 
of  the  song — “ Sweetest  Story 
Ever  Told”  rendered  as  a 
saxophone  solo  by  Mr.  Gordon. 

Feature — Her  Gilded  Cage — Gloria 
Swanson — Paramount 

Next  Week — The  Storm. 

Park- 

Concert  — Mischa  Guterson,  con- 
ductor— (1)  Selections  from 
“La  Boheme  ” — (2)  Hungarian 
Dance  “Nachez” — (3)  “Poet 
and  Peasant.” 

Vocal  — Pauline  Drusike,  lyric 
soprano  from  California,  sing- 
ing “ Brilliant  Bird  ” by  David. 

Current  Events — Fox  News. 

Comedy — All  Balled  Up. 

Feature  — While  Satan  Sleeps  ■ — 
Paramount. 

Next  Week — Kindred  of  the  Dust. 

Strand — 

Overture — (a)  “ Poet  and  Peas- 

ant”; (b)  “The  Rosary.” 

Cartoon — Mutt  and  Jeff. 

Feature — Monte  Cristo — Fox. 

Next  Week — Same  continued. 

Standard — 

Current  Events  • — International 
News. 

Western— Tracked  Down. 

Corned}- — Matinee  Idols — Century. 

Feature  — Marked  Men  — Harry 
Carey — Universal. 


CHICAGO 


Chicago  Theatre — 

Overture — “Southern  Overture.” 
Current  Events — Topics  of  the 
Day,  News  Weekly. 

Operatic  Number — Fair  Scene  from 
“Martha.” 

Musical — Organ  solo,  “Long,  Long 
Trail.” 


Vocal — “Childhood  Dreams.” 

Feature — Her  Gilded  Cage,  Gloria 
Swanson,  Paramount. 

Comedy — Golf,  Larry  Semon,  Vita- 
graph. 

Tivoli  Theatre — 

Overture — “March  of  the  Toys.” 
Organ  Solo — “Old  Fashioned  Girl.” 
Current  Events — News  Weekly. 
Specialty — “Three  for  Jack,”  Char- 
les Donald. 

Comedy— My  Wife’s  Relations, 

Buster  Keaton. 

Specialty  — Waring’s  Pennsylva- 
nians (syncopators). 

Feature — While  Satan  Sleeps,  Jack 
Holt,  Paramount. 

Riviera  Theatre — 

Overture — “Egmont.” 

Specialty — “Old  Fashioned  Girl.” 
Current  Events — Topics  of  the 
Day,  News  Weekly. 

Specialty — Charles  Olcott  in  a 
pianologue. 

Feature — While  Satan  Sleeps,  Jack 
Holt,  Paramount. 

Comedy — My  Wife’s  Relations, 

Buster  Keaton. 

Roosevelt  Theatre — 

Feature — Blood  and  Sand,  Rodolph 
Valentino,  third  week. 
Woodlawn  Theatre — 

Overture — Selection  from  “ Aida,” 
by  Verdi. 

Current  Events — Woodlawn  News 
and  Views. 

Novelty — Pathe  Review. 

Musical — Organ  selections. 

Feature — Nice  People,  Wallace 

Reid,  Paramount. 

Cartoon — Aesops  Fables. 

Next  Week — The  Good  Provider. 
Barbee’s  Theatre — 

Novelty — Movie  Chats. 

Feature — Back  to  Yellow  Jacket. 
Comedy — Golf,  Larry  Semon. 
Randolph  Theatre — 

Currents  Events  — International 
News. 

Comedy — Foolish  Wives. 

Feature — More  to  be  Pitied  Than 
Scorned. 


PHILADELPHIA 


Stanley — 

Current  Events — Fox  and  Pathe 
News. 

Musical — “Toreador  Song”  from 
“ Carmen  ” — Millo  Picco. 

Current  Events — Topics  of  the  Day 
- — Pathe. 

Cartoon — Aesop’s  Fable — The  Two 
Explorers — Pathe. 

Feature — Blood  and  Sand  — Ro- 
dolph Valentino — Paramount. 

Next  Week — Blood  and  Sand — 
Paramount. 

Stanton — 

Feature — Monte  Cristo — Fox — In- 
definite. 

Arcadia — 

Current  Events  — Pathe  News  — 
Pathe. 

Feature — The  Siren  Call — Para- 
mount. 

Next  Week — Red  Hot  Romance. 

Aldine — 

Current  Events — Pathe  and  Inter- 
national Reviews. 

Novelty — Starland  Review. 

Comedy — One  Terrible  Day — Pathe. 

Feature — The  Valley  of  Silent  Men 
- — Paramount. 

Next  Week — Thp  Three  Must  Get 
There’s. 

Regent — - 

Comedy  — Court  Plastered  — Fox 
cartoon. 

Feature — South  of  Suva  — Mary 
Miles  Minter — Paramount. 

Next  Week — The  Forbidden  City. 


1372 


Motion  Picture  News 


Copy  used  by  the  Apollo  Theatre,  In- 
dianapolis, offering  ••  In  the  Name  of 
the  Law.” 

Karlton — 

Current  Events — Pathe  News — 

Pathe. 

Feature — The  Bonded  Woman — 
Paramount. 

Next  Week — The  Storm. 

Palace — 

Current  Events  — Pathe  News  - — 
Topics  of  the  Day — Pathe. 
Novelty — Home  Made  Movies. 
Comedy — The  Drifters. 

Feature — Nice  People — Paramount. 
Next  Week  — The  Tailor  Made 
Man. 

Victoria — 

Current  Events  — Pathe  News  — 
Pathe. 

Feature — Her  Gilded  Cage — Para- 
mount. 

Next  Week — Just  Tony — Fox. 

Capitol — 

Current  Events — Kinograms. 
Comedy — All  Wet — Fox. 

Feature — Borderland — Paramount. 
Next  Week — Oathbound. 


INDIANAPOLIS 


Circle  Theatre — 

Overture — “ Peer  Gynt  Suite,”  by 
Grieg. 

Current  Events — Pathe  Review. 

Novelty — Topics  of  the  Day. 

Musical  — Organ  Solo  — “ When 
Francis  Dances  With  Me.” 

Specialty — Prologue  from  “ Pagli- 
acci  ” with  baritone  soloist. 

Feature — The  Masquerader — First 
National. 

Next  Week — Her  Gilded  Cage. 

Colonial  Theatre — 

Current  Events — Pathe  News. 

Comedy — Aesop  Fable. 

Feature  — The  Young  Diana  — 
Marion  Davies — Paramount. 

Next  Week — The  Bonded  Woman. 

Ohio  Theatre — 

Current  Events  — International 
News. 

Comedy — Give  Him  Air. 

Feature  — Nice  People  — Wallace 
Reid — Paramount. 

Next  Week — Nice  People — Held 
over. 


BUFFALO 


Shea's  Hippodrome — 

Overture — Medley  of  Current  Hits. 

Feature — Her  Gilded  Cage — Gloria 
Swanson — Paramount. 

Comedy — Grandma's  Boy — Harold 
Lloyd — First  National. 

Current  Events— Hippodrome  Re- 
view. 

Next  Week— Blood  and  Sand — 
Rodolph  Valentino  — Para- 
mount. 

Loew’s  State — - 

Overture — “ The  Blue  Kitten.” 

Current  Events — Pathe  News. 

Novelty — Who’s  Who  in  Buffalo. 

Feature  — The  Dictator — Wallace 
Reid — Paramount. 

Comedy — Poor  Boys — Lloyd  Hamil- 
ton. 

Next  Week — North  of  the  Rio 
Grande  — Jack  Holt  — Para- 
mount. 

Lafayette  Square — 

Overture — Selections  on  Wurlitzer 
organ  by  Preston  Sellers. 

Feature  — The  Young  Diana  — 
Marion  Davies — Paramount. 

Comedy — Snub  Pollard. 

Current  Events — Fox  News. 

Local  Events — Courier  Camera. 
Mark-Strand — 

Overture — “ The  Blushing  Bride.” 

Current  Events — Kinograms. 

Feature — In  the  Name  of  the  Law 
— F.  B.  O. 

Comedy — Plum  Center  comedy. 

Next  Week — Undecided. 

Olympic — 

Overture  — Selections  on  new 
Wurlitzer  organ. 

Current  Events — Olympic  Review, 
including  International  News. 

Feature — The  Storm — Universal. 

Next  Week — Second  week  of  The 
Storm. 

Shea’s  North  Park — 

Feature — Her  Gilded  Cage — Gloria 
Swanson — Paramount. 

Comedy — Grandma’s  Boy — Harold 
Lloyd — First  National. 


KANSAS  CIT J 


Newman  Theatre- 

Overture — Selections. 

Current  Events  — Newman  News 
and  Views. 

Musical— Organ  selections. 

Comedy — Rapid  Fire — Mermaid. 
Novelty — Coon-Sanders  orchestra. 
Specialty — Mile.  Olivotti,  Arthur 


Buckley  and  six  Marie  Kelly 
dancers,  presenting  A Chinese 
Cabaret. 

Feature  — Nice  People  — Wallace 
Reid  and  Bebe  Daniels — Para- 
mount. 

Next  Week  — Blood  and  Sand 
— Rodolph  Valentino  — Para- 
mount. 

Liberty  Theatre — 

Overture — Selections. 

Current  Events — Pathe  News. 

Musical — Organ  Selections. 

Feature — Monte  Cristo — Fox. 

Next  Week — In  the  Name  of  the 
Law. 

Royal  Theatre — 

Overture — Selections. 

Current  Events  — Royal  Screen 
Magazine. 

Musical — Organ  Selections. 

Comedy — A Hickory  Hick — Christie 
comedy. 

Feature — If  You  Believe  It,  It’s 
So,  Thomas  Meighan,  Para- 
mount. 

Next  Week — Crossroads  of  New 
York,  First  National. 

Twelfth  Street  Theatre — 

Overture — Selections. 

Current  Events — Screen  Magazine. 

Musical — Organ  selections. 

Comedy — Pathe  comedy. 

Cartoon — Aesop’s  Fables. 

Feature — Over  the  Border,  Betty 
Ccmpson,  Paramount. 

Next  Week — The  Fighting  Streak, 
Tom  Mix. 


ST.  PAUL 

Capitol  Theatre — 

Overture — Triumphal  march  from 
“Aida,”  Capitol  Orchestra. 

Current  Events — Capitol  Digest, 
Pathe  and  International  News. 

Dance — Interpretative  number  Ara- 
gonaise  from  “Carmen.” 

Novelty — Seeing  the  Unseen,  Priz- 
ma  natural  color  subject. 

Vocal — “My  Dreams,”  Laurette 
Reitz. 

Cartoon — Felix  Comes  Back. 

Specialty — Original  Brown  Broth- 
ers Saxophone  Six. 

Feature — Rich  Men’s  Wives,  A1 
Lichtman. 

Recessional — Organ. 

ST  LOUIS 

Missouri  Theatre — 

Overture — “II  Trovatore.”  Missouri 
Symphony  Orchestra,  with 
vocal  solos. 


Current  Events — Missouri  News — 
Weeklies. 

Musical  — “ Meditation,”  Wurlitzer 
solo ; Musical  Review. 

Feature — Her  Gilded  Cage,  Gloria 
Swanson,  Paramount. 
Recessional — Organ. 

New7  Grand  Central,  West  End 
Lyric,  Lyric  Skydome  and 
Capitol  Theatres — 

Overture — "Espana.” 

Current  Events — News  and  Views. 
Novelty — Topics  of  the  Day. 
Musical  — “Ruffenreddy,”  organ 
solo;  “A  Carmen  of  the  Patio,” 
musical  presentation. 

Feature — Blood  and  Sand,  Rodolph 
Y'alentino,  Paramount. 

Cartoon — Aesop  Fables. 

William  Fox  Liberty  The- 
atre— 

Overture — Liberty  Concert  Orches- 
tra. 

Current  Events — Fox  News. 
Feature — Monte  Cristo — Fox. 
Recessional — Organ. 

Delmonte  Theatre — 

Overture — Delmonte  Orchestra. 
Current  Events — News  and  Views. 
Novelty — Fun  from  the  Press — 
Local. 

Specialty — Kitty  Gordon  and  Com- 
pany presenting  “ A Song  and 
Dance  Divertissement.” 

Comedy — Happy  Birthday. 

Prologue — Irene  Castle’s  Fashion 
Promenade. 

Feature — Slim  Shoulders — Hodkin- 
son. 

Recessional — Organ. 

Columbia  Theatre — 

Overture — Columbia  Orchestra. 
Current  Events — Fox  News. 
Novelty — Universal  Screen  Maga- 
zine. 

Cartoon — Mutt  and  Jeff. 

Comedy  — Splitting  Hairs  — Sun- 
shine. 

Feature — The  Beauty  Shop,  first 
half ; The  Devil’s  Pawn,  last 
half — Both  Paramount. 

Serial — Ninth  episode  The  Timber 
Queen — Ruth  Roland — Pathe. 
Five  acts  of  vaudeville. 

Arsenal  Theatre — 

Current  Events — News  and  Views. 
Novelty — Topics  of  the  Day. 
Feature — If  You  Believe  It,  It’s  So 
— Thomas  Meighan  — Para- 
mount. 

Recessional — Organ. 

Delmar  Theatre- — 

Feature — The  Sin  of  Martha 

Queed. 

Congress  Theatre — 

Feature— The  Sin  of  Martha 

Queed. 

Criterion  Theatre — 

Feature — The  Forbidden  Woman. 


MINNEAPOLIS 


State  Theatre — 

Overture — “ Mignon  ” — State  Con- 
cert Orchestra. 

Current  Events — State  Digest. 

Musical — “ Hungarian  Fantasy” — 
Edward  French,  concert  pianist. 

W estern. 

Specialty — “ An  Old  Fashioned  Girl 
and  an  Old  Fashioned  Song 
vocal  and  harp  duet. 

Novelty — The  First  Earful — Sarg 
Almanac. 

Added  Attraction  — Personal  ap- 
pearance of  “ Dainty  June  ” — 
Famous  Hollywood  Baby. 

Feature — Rich  Men's  Wives — Licht- 


LDEW  5 VALENTINE 


effective  layout  used  by  Loew’s  Valentine,  Toledo,  to  advertise  “ The  Loves 

of  Pharaoh.” 


man. 


September  16,  1922 


1373 


EXHIBITORS'  REPORTS  ON  N E W RELEASES 


What  the  Big  Houses  Say 

EARLY  RETURNS  FROM  IF  E E K RUN  THEATERS 


FAMOUS  PLAYERS 
Nice  People — 

Went  over  very  big.  Played  to 
good  audiences  through  very  warm 
week.  (Middle  West.) 


Very  good  picture.  Business 
warrants  holding  over  for  second 
week  and  possible  third.  (Middle 
West.) 

Good  picture,  but  business  only 
fair.  (East.) 


Good  picture,  business  above 
average.  (West.) 


Her  Gilded  Cage — 

Gloria  Swanson’s  popularity 
aided  the  production  m playing  to 
a lively  week’s  attendance.  (Mid- 
dle West.) 


The  Bonded  Woman — 

Patrons  considered  it  one  of  the 
most  entertaining  and  pleasing  pic- 
tures of  the  year.  Drew  excel- 
lently throughout  the  week.  (Mid- 
dle West.) 


The  picture  was  a disappoint- 
ment. Play  did  not  show  Betty 
Compson  at  her  best.  Not  up  to 
average  of  entertainment.  Only 
fair  business.  (Middle  West.) 


The  Ordeal — 

Poor  and  uninteresting;  no  plot; 
held  up  for  three  days.  (Middle 
West.) 


The  Young  Diana — 

With  cooler  weather,  this  one 
did  a good  business  for  a week’s 
run.  (Middle  West.) 


Good  picture.  Business  good 
though  somewhat  affected  by  heat 
latter  part  of  the  week.  (Middle 
W est.) 


If  You  Believe  It,  It's  So — 

Strong  cast  helped  put  this  one 
ever.  Business  fair.  (Middle 
West.) 


The  Siren  Call — 

Not  up  to  Dorothy  Dalton’s 
best  feature.  Played  to  fair  busi- 
ness. (Middle  West.) 


South  of  Suva— 

There  was  much  interest  in 
Mary  Miles  Minter’s  return  to  the 
screen.  The  vehicle  was  well  re- 
ceived and  the  box  office  receipts 
good.  (East.) 


Travelin’  On — 

Did  satisfactory  business  in  house 
which  generally  wins  a fair  audi- 
ence. Some  seemed  leary  that  it 
was  a second  run.  (Middle  West.) 


While  Satan  Sleeps — 

Just  fair.  Nothing  over  ordinary; 
pretty  good  business  considering 
“Fair  Week.”  (Middle  West.) 


Picture’s  all  right.  (Middle 
West.) 


FIRST  NATIONAL 
The  Deuce  of  Spades — 

Attracted  good  business  all  week, 
but  Ray  admirers  expected  a bet- 
ter story.  (East.) 


The  W oman  He  Married — 

A good  drawing  card.  Good 
weekly  attendance.  (Middle  West.) 


The  Masquerader — 

Great  picture.  Capacity  houses 
every  performance.  Extreme  heat, 
latter  part  of  week  had  no  effect  on 
business.  (West.) 


One  of  the  big  pictures  of  the 
season ; did  big  business  for  week. 
(Middle  West.) 


Kindred  of  the  Dust — 

Splendid  feature  which  kept 
house  crowded  despite  heat.  (West.) 


Domestic  Relations — 

Picture  drew  well.  Business  good. 
(West.) 


Trouble — 

Great  for  grown  ups  and  little 
folk.  Splendid  performance.  We 
did  very  well  with  it,  with  help 
of  good  publicity  and  exploitation. 
(Middle  West.) 


Grandma’s  Boy — 

Did  only  fair.  (West.) 

Fool'  First — 

Considering  the  rainv  weather 
and  the  diversion  the  State  Fair 
occasioned,  this  picture  did  good 
business.  A feature  with  general 
appeal.  (Middle  West.) 


Love  Never  Dies — 

Fine  romance,  full  of  human  in- 
terest and  did  fair  business  for 
week.  (Middle  West.) 


GOLDWYN 

IJ  hen  Romance  Rides— 

A very  good  program  picture. 
Fair  attendance.  (Middle  West.) 

METRO 

They  Like  ’Em  Rough — 

Caveman  stuff  with  considerable 
pep.  Star  well  liked  and  seemed 
to  meet  with  general  approval. 
Business  all  right.  (Middle  West.) 


The  Prisoner  of  Zenda — 

A wonderful  picture.  The  kind 
that  stands  out  pre-eminently.  At 
the  end  of  the  second  week,  we 
sold  out  completely.  Could  have 


This  second  day  copy  teas  used  by 
the  Strand  theatre , Cleveland,  on 
“ Monte  Crist o.” 

played  another  week,  easily.  (Mid- 
dle W^est.) 


The  Five  Dollar  Baby — - 

Pleasant  entertainment  that  re- 
quires no  strain  on  the  mind.  Viola 
Dana  is  decidedly  popular  here. 
She  always  draws  well.  Strong 
accompanying  bill  helped  put  over 
a pretty  big  week.  (Middle  West.) 


The  Stroke  of  Midnight — 

Excellent  picture,  but  only 
played  to  fair  business.  (Middle 
West.) 


FOX 

A Fool  There  W as — 

A fine  picture.  Average  box 
office  attraction.  (Middle  West.) 


The  Ragged  Heiress — 

Bad  picture  and  business  to 
match.  (East.) 


Strange  Idols — 

Disappointing.  Business  not 
good.  (Fox.) 


A Connecticut  Yankee — 

On  second  run  showing  it  did 
fine  business.  The  week  averaged 
up  well  though  it  didn’t  start  out 
as  big  as  expected.  The  local 
critics  liked  it.  (Middle  West.) 


Shackles  of  Gold — 

Not  so.  good  as  a picture,  but 
it  did  satisfactory  business.  (Mid- 
dle Wrest.) 


Monte  Cristo — 

Our  patrons  liked  this  one.  Box 
office  receipts  satisfactory.  (Mid- 
dle Wrest.) 


UNIVERSAL 
The  Storm — 

A regular  thriller,  which  played 
to  the  best  business  of  the  month. 
(Middle  W^est.) 


Paid  Back — 

Great  picture.  Biggest  week 
we’ve  had  this  summer.  Had  to 
put  up  ropes  on  opening  day  to 
keep  crowds  in  order.  (West.) 


Good  picture.  Business  up  to 
standard.  (West.) 


The  Delicious  Little  Devil — 
With  very  little  advance  adver- 
tising and  despite  extremely  hot 
weather,  box  office  receipts  ex- 
ceeded expectations.  Heard  many 
favorable  comments  after  the  per- 
formance. (South  West.) 


HODKINSON 
Slim  Shoulders — 

Opened  the  season  with  it  to 
record  house  attendance.  Every- 
body seemed  pleased.  (Middle 
West.) 


The  Gray  Dawn — 

Fine  story  of  early  California 
days  with  action  and  suspense.  It 
pulled  the  business.  (Middle  West.) 


UNITED  ARTISTS 
The  Three  Must-Get  There’s — 

Fairly  good  . burlesque  which 
played  to  satisfactory  business. 
(Middle  West.) 


Orphans  of  the  Storm — 

Put  on  for  a few  days  and  did 
a nice  flop.  Too  heavy  for  modern 
day  audiences,  especially  when 
shown  second  run.  (East.) 


First  time  at  popular  prices.  Al- 
most a riot,  had  to  stop  selling 
tickets.  Couldn’t  begin  to  take  care 
of  the  crowds.  Holding  it  over 
another  week.  (Middle  West.) 


F.  B.  O. 

Gay  and  Devilish — 

An  average  picture.  Receipts 
about  as  usual.  (Middle  West.) 


SELZNICK 
Her  Only  Way — 

A revival  with  Norma  Talmadge. 
Held  up  for  four  days.  (Middle 
West.) 


VITAGRAPH 
Divorce  Coupons — 

Co  rinne  Griffith  always  attracts 
good  sized  audiences  to  this  house. 
An  interesting  story  helped  to  put 
this  one  over  to  very  satisfactory 
figures.  (South  West.) 


STATE  RIGHTS 
The  Broken  Silence — 

Average  northwest  police  story. 
Business  slightly  off.  (Middle 
West.) 


The  Man  From  Hell’s  River — - 

An  average  picture  to  average 
box  office  returns  for  the  week 
(Middle  West.) 


3T: 


Service  Bureau — Pages  1374-1379 

Conducted  by  J.  S.  DICKERSON 


.:_r 

Lobby  display  for  “The  Kick  Back”  executed  by  E.  J.  Bauman,  publicity  director  of  the  Plaza  Theatre.  Wheeling.  IV.  I'a. 

maw— smussssHmsmHiinf  mnwimiiiiiiiiHiusiinotjiiiiiniimne 

Advisory  Board  and  Contributing  Editors,  Exhibitor  Service  Bureau 


George  J.  Schade,  Schade  theatre,  Sandusky. 

■ . C.  Uorator.  Alhambra  theatre,  Toledo, 

■Award  L.  Hyman,  Strand  theatre,  Brooklyn. 

Thee.  I..  Hays,  Gen.  Mgr.  Flnklesteln  & Rubin, 
Minneapolis. 

Lee  A.  Landan,  Alhambra  theatre.  Milwaukee. 

Jack  Kuhn,  Loew  theatres.  Cleveland. 

S.  Barret  McCormick,  Managing  Director,  Mc- 
Vicker’s  theatre,  Chicago. 

I.  R.  Rogers,  Managing  Director,  Tivoli  and  Rlalte 
theatres,  Chattanooga,  Tenn. 

Stanley  Chambers,  Falace  theatre,  Wichita,  Kaa. 

Willard  C.  Patterson,  Criterion  theatre,  Atlanta. 

I.  B.  Wllby,  Supervisor  of  Southern  Enterprises, 
Inc.,  Birmingham,  Ala. 

■•  V.  Richards,  Jr.,  Gen.  Mgr.,  Saenger  Amuse- 
ment Co.,  New  Orleans. 

W.  L.  Newman,  Newman,  Royal  and  Regent 
theatres,  Kansas  City,  Mo. 

Arthur  G.  Stolte,  Des  Moines  theatre.  Des  Moines, 
Iowa. 

Chaa.  Branham,  Famous-Laeky,  Ltd.,  Toronto, 
Can. 

W.  C.  Qulmby,  Managing  Director,  Strand  and 
Jed arson  theatres.  Fort  Wayne.  Ind. 

S . A Partington,  imperial  theatre.  San  Francisco. 

■■o,|e  hi.  Carpenter,  Paramount-Empress  theatre, 
Balt  Lake. 

Mogene  I.  Roth,  California  theatre,  San  Fran- 
slseo. 

Sidney  Graoman.  Grau man’s  theatre,  Los  Angeles. 

Lon  Is  K.  Sidney,  Managing  Director,  William  Pox 
theatres.  Denver. 


INDISPENSABLE 

The  following  letter  is  typical  of  hundreds 
received  from  exhibitors  voicing  the  same 
sentiment  relative  to  the  BOOKING 
GUIDE. 

CASTALIA  THEATRE 
V.  G.  Bollman,  Manager 
CASTALIA,  IOWA 

Motion  Picture  News,  Inc. 

New  York  City,  New  York. 

Dear  Sirs: 

I am  in  receipt  of  the  copy  of  the  BOOK- 
ING GUIDE  published  by  your  concern 
which  was  mailed  for  my  inspection;  for 
which  I thank  you.  In  expressing  my  opinion 
regarding  a publication  of  this  nature,  I need 
only  state  that  the  days  of  “hit  and  miss” 
booking  df  pictures  is  past  forever  and  a live 
exhibitor  of  today  would  as  much  think  of 
buying  wearing  apparel  with  his  eyes  shut  as 
to  buy  pictures  without  first  ascertaining  their 
real  worth. 

Your  GUIDE  incorporates  certain  features 
that  make  it  of  inestimable  value — such  as  the 
release  dates,  length  of  productions,  etc. ; that 
are  indispensable  to  a real  exhibitor. 

Again  thanking  you,  I am, 

Yours  truly, 

(signed)  V.  G.  Bollman. 


Herbert  J.  Thatcher,  Strand  theatre,  Sallna,  Kaa. 

Geo.  Rotsky,  Managing  Director,  Allen  theatre, 
Montreal,  Canada. 

L.  W.  Barclay.  Managing  Director,  Nemo  theatre, 
Johnstown,  Pa. 

Phil.  Gleichman,  Managing  Director,  Broadway- 
Strand  theatre,  Detroit. 

WUllam  Johnson,  Director  of  Exploitation.  South- 
ern Enterprises,  Inc.,  of  Texas,  Dallas,  Texas. 

FraJ  S.  Myer.  Managing  Director,  Palace  theatre, 
Hamilton,  O. 

Harold  B.  Franklin,  Director  of  Theatres,  Famous 
Players-Lasky  Corp.,  New  York. 

L.  L.  Stewart,  Director  of  Exploitation,  Southern 
Enterprises,  Inc.,  Atlanta,  Ga. 

Joseph  Plunkett,  Managing  Director,  Mark  Strand 
theatre.  New  York. 

Samuel  Slvltz,  Director  of  Publicity,  Rowland  and 
Clark  theatres,  Pittsburgh. 

Ray  Grombacher,  Managing  Director,  Liberty  the- 
atre, Spokane,  Wash. 

Ross  A.  McYoy,  Manager,  Temple  theatre,  j 

Geneva.  N.  Y. 

George  looker,  Manager,  Regent  theatre,  Elmira,  | 
N.  Y. 

Ernest  G.  S tellings,  Manager,  Grand  theatre,  WU-  i 
mington,  N.  C. 

W.  S.  McLaren,  Managing  Director,  Capital  I 

theatre,  Jackson,  Mich. 

W.  Griffith  Mitchell,  Managing  Director,  Majestie 
and  Family  theatres,  Pert  Huron,  Mich. 

A.  J.  Cobe.  Managing  Director,  Central  Theatre, 
New  York. 


1375 


September  i 6 , 1922 


Miniature  barnyard  “set"  in  the  lobby  of 

Tie-up  with  Jeweler  Exploits 
“The  Man  Unconquerable’ * 

Sumter,  S.  C. — With  $700  worth  of  real- 
pearls  as  the  keynote  of  his  display,  Manager 
Oscar  White  of  the  Rex  theatre,  sold  this 
picture  at  about  40  per  cent  above  average 
receipts.  Manager  White  borrowed  the  pearls 
from  a local  Jeweler  and  placed  them  in  a 
large  case  lined  with  black  satin.  The  case 
was  placed  on  a frame  in  the  front  of  the 
lobby.  The  frame  stood  about  3 feet  high. 
Covering  the  front  of  the  frame  was  a com- 
bination display  banner  with  seven  $1.00  bills 
and  a revolver  fastened  to  it.  Just  above  the 
bills  and  the  revolver  was  the  line,  “ These 
Did  Not  Conquer  Him.”  On  the  lower  part 
of  the  banner  was  a 1-sheet  cut-out  and  the 
line.  “.  . . . Pearls  Made  Him  a Million, 

But  a Girl  Made  Him  a Man.” 

Hanging  above  this  display  was  a large 
banner  giving  star,  title  and  play  dates.  A 
card  crediting  the  jeweler  for  the  pearls  dis- 
played was  tacked  on  the  box  office. 

Mr.  White  says,  “ The  pearls  made  quite  a 
I display,  one  that  caught  the  eyes  of  every- 
body, especially  the  women  and  children.  The 
lobby  as  a whole  was  effective  and  got  away 
from  the  ‘ Samson,  strong  man  ’ impression 
created  by  the  Title.” 


Street  ballyhoo,  showing  the  method  used  by 
the  management  of  the  Istrione  theatre,  Jackson, 
Miss.,  in  exploiting  “Across  the  Continent  ” 


the  Strand  theatre,  Ash  eiillc,  N.  C.,  to  exploit 


Buses  and  Candy  Aid  in 
“ Forget-Me-Not  ” Exploitation 

Exploitation  for  “Forget-Me- 
Not  ” which  opened  July  23rd,  at 
the  Criterion  Theatre,  enlisted  the 
support  of  the  Fifth  Avenue  Coach  Com- 
pany which  operates  the  fleet  of  stages 
in  the  city,  and  of  the  United  Candy 
Company.  Both  of  these  influential  bus- 
iness organizations  gave  their  assistance 
in  making  the  Criterion  presentation  of 
the  photoplay  a success. 

A representative  called  upon  the  head 
of  the  Fifth  Avenue  Coach  Co.,  and  sug- 
gested that  the  buses  not  used  during  the 
early  afternoon  be  employed  to  trans- 
port the  children  to  and  from  the  theatre. 
The  plan  met  with  a hearty  response,  and 
not  only  were  the  buses  provided,  but 
each  of  the  large  number  of  the  vehicles 
which  form  an  important  part  of  New 
York’s  transportation  system  carried  a 
large  announcement  that  the  orphans 
would  share  in  the  receipts  of  the  picture. 

When  the  officials  of  the  United  Candy 
Company  learned  of  the  move,  they  vol- 
unteered to  supply  the  young  guests  of 
the  Criterion  with  chocolates.  Represen- 
tatives of  the  company  have  appeared  at 
each  of  the  “ orphans’  matinees  ” and 
have  met  an  enthusiastic  response  from 
the  lucky  youngsters. 

Almost  daily,  at  two  o’clock  in  the  af- 
ternoon, as  many  as  ten  of  the  green 
automobiles  stop  in  front  of  the  theatre, 
and  the  children  are  led  into  the  theatre. 
The  trip  to  the  playhouse  is  something  in 
the  nature  of  a triumphal  parade,  as  a 
prominent  feature  of  the  event  is  the  ap- 
pearance of  a boys’  band  of  twenty-five 
musicians  at  its  head. 


Worked  Dance  and  Theatre  To- 
gether Putting  Over  “Sonny” 

Worcester,  Mass. — Because  he  controls  a 
dance  hall  as  well,  Manager  Daniels  of  the 
Olympia  theatre,  Worcester,  Mass.,  arranged 
a special  “ Sonny  ” dance  for  his  hall  at  the 
same  time  that  the  attraction  played  his  the- 
atre. The  combination  proved  a hit  and  made 
the  title  of  the  picture  a byword  in  Worcester. 

You  don’t  have  to  control  the  dance  hall 
to  do  this.  If  the  locality  and  patronage  make 
it  advisable  the  tie  up  could  be  easily  effected 
with  any  hall  in  the  neighborhood. 


e coining  of  “My  Old  Kentucky  Home’’ 

Doubles  Stunt  Wins  Publicity 
for  “The  Masquerader” 

CLEVELAND,  OHIO. — From  ex-Presi- 
dent  Wilson  to  Marceline  all  well 
known  men  have  had  doubles.  The 
Stillman  theatre  took  this  angle  for  its  ex- 
ploitation partly  because  it  had  a human  in- 
terest-appeal and  partly  because  it  was  espe- 
cially appropriate  to  the  plot  of  the  picture  it 
was  exploiting,  “ THE  MASQUERADER,” 
Especial  interest  was  placed  upon  local 
celebrities  in  staging  this  stunt  for  the  First 
National  attraction.  Mayor  Kohler,  Tris 
Speaker  and  others  were  made  targets  for  the 
doubles.  The  Cleveland  Press  concocted  a 
humorous  story  in  which  a man,  apparently 
Tris  Speaker,  walked  out  on  the  diamond  be- 
fore the  big  league  game  started  and  ordered 
Pitcher  Guy  Morton  to  play  shortstop  and 
the  moundsman,  unquestioning  in  his  obedi- 
ence, started  to  do  so.  The  story  wound  up 
with  the  denouement  that  the  order  was 
given  by  a stranger  who  was  a perfect  double 
for  the  Indians’  manager. 

The  Masquerade  Manager  of  the  Stillman 
theatre  sponsored  the  stunt.  “ Doubles  ” for 
famous  Clevelanders  were  invited  to  send  their 
photographs  to  him  and  if  he  recognized  them 
they  were  sent  passes  to  “ The  Masquerader.” 
The  stunt  Avon  about  100  inches  of  newspaper 
space. 


Prologue  produced  by  Andrew  J.  Cobe,  which 
was  used  during  the  run  of  “In  the  Name  of 
the  Law,’’  at  the  George  M.  Cohan  Theatre, 
Nezv  York. 


1376 


Motion  Picture  News 


KUWv 


fgSjft 


Lobby  decorations  for  “ Over  the  Border ” and  “The  Wonderful  Thing,”  Palace  theatre,  McAlester,  Okla.,  which  manager  Earl  Settle  arranged 

for  these  attractions 


Hart  Exploits  Importation ; 
Dwells  on  its  Being 
Foreign-Made 

EL  PASO,  Tex. — In  all  of  Manager  J. 
M.  Edgar  Hart’s  advertising  of 
“ The  Sheik’s  Wife  ” he  stressed  that 
it  was  a novelty  attraction,  showing  how 
different  the  foreign  pictures  are,  com- 
pared to  the  American.  Hart  began  by 
dipping  all  the  lights  in  his  marquee  and 
foyer  in  Oriental  colors,  blue,  mauve,  yel- 
low, pink,  green  and  orange.  Then  he 
used  red  draperies  with  the  gold  arches 
and  crescents.  Moorish  arches,  three  al- 
together, combined  with  the  plush  tapes- 
tries and  draperies  adorned  the  entrance 
to  the  theatre.  On  the  floor  of  the  lobby 
was  painted  a scroll  medallion  with  a por- 
trait of  the  Sheik  and  the  wife,  kissing. 


Exploiting  “ Nanook  of  the  North”  in 

Memphis,  Tenn..  the  picture  playing  the 
Pantages  theatre 


Efforts  to  Sell  Town  on  Singu- 
larity of  Attraction 

Charlottesville,  Ya. — Manager  H.  W.  Twy- 
man,  of  the  Lafayette  theatre,  wanted  to  sell 
the  idea  that  “Beyond  the  Rocks”  was  more 
than  “ just  another  picture.” 

He  figured  the  best  way  to  convince  people 
it  was  a different  picture  was  to  bill  it  dif- 
ferently. For  months  he  had  been  taking 
three  columns  in  the  newspapers  for  press 
sheet  ads  and  lay-outs.  He  knew  that  that 
had  to  be  changed,  too. 

With  the  co-operation  of  Leslie  F.  Whelan, 
Paramount  exploiter,  an  open  letter  to  the 
people  of  Charlottesville  was  drafted.  This 
occupied  the  regular  newspaper  space  and 
gave  all  the  salient  advertising  points : Gloria 
Swanson  supported  by  Rodolph  Valentino  in 
an  Elinor  Glyn  story.  There  was  a subtle 
suggestion  that  the  crowd  better  come  early 
if  they  wanted  seats. 

Mr.  Twvman  got  Whelan  to  conduct  one  of 
his  celebrated  resemblance  contests.  The  ex- 
ploiter tied  up  the  Daily  Progress  for  front 
page  publicity.  The  girl  most  resembling 
Gloria  Swanson  received  a season’s  pass  to 
the  Lafayette.  Other  prizes  were  also  passes. 


Atmospheric  Lobby  Display 
Exploits  “I  Am  the  Law” 

Montgomery,  Ala. — In  exploiting  “ I Am 
the  Law”  Manager  W.  A.  Doster,  of  the 
Strand  theatre,  made  his  principal  appeals 
through  atmospheric  lobby  display  and  ads 
in  the  papers  which  he  terms  “ dramatic.” 

An  atmospheric  snow  scene  display  in 
miniature  was  arranged  in  the  center  of  the 
lobby.  Against  the  rail  in  front  of  the  box 
office  was  hung  a snow  covered  landscape 
drop.  Cotton  batting  on  the  floor  was  ar- 
ranged in  snowdrifts  and  branches  of  cedar 
trees  were  set  upright  and  sprayed  with 
white.  The  11  x 14  lobby  cards  were  set 
around  in  this  space  on  small  easels  and  gave 
the  effect  of  miniature  signboards. 

The  title  was  strung  across  the  front  of  the 
lobby  in  cut-out  letters  against  a background 
of  artificial  icicles  made  from  beaver  board. 

A 24-sheet  cut-out  was  mounted  in  a frame 
on  top  of  the  marquee  four  days  in  advance. 

A series  of  “ dramatic  ” teaser  slides  was 
started  two  weeks  in  advance  and  on  the  two 
days  prior  to  opening  “dramatic”  ads  were 
run  in  the  papers. 


Improvised  Stage  in  Lobby 
Presenting  ‘‘The  Man 
From  Home” 

Ft.  Worth  Texas. — The  lobby  front 
that  Manager  Harry  Gould  arranged  for 
“ The  Man  from  Home  ” at  the  Hippo- 
drome, is  reported  to  have  increased  busi- 
ness to  an  extent  to  have  made  his  in- 
vestment worth  while. 

The  display  consisted  in  a stage  effect, 
with  drops  and  scenery,  and  the  paintings 
were  all  in  the  proper  perspective.  What 
made  the  display  so  attractive  and  have 
such  excellent  attention  value  was  the 
striking  colors  used  by  the  artist  in  paint- 
ing the  blue  sky  and  the  costumes,  or 
bathing  suits  on  the  girls.  The  contrast 
was  very  noticeable. 

Also  in  the  lobby  were  exhibited  sev- 
erel  gilded  frames,  with  insert  cards,  these 
being  the  regular  accessory  frames  and 
stock  cards,  but  arranged  artistically 
around  the  lobby  together  with  large 
vases  of  flowers. 


Unique  exploitation  idea,  carried  into  lobby 
display  at  Keith's  Hamilton  theatre,  Nezv  York, 
exploiting  “ The  Storm  ” 


1 

i 


S c p t c m o e r jo,  1922 


1377 


This  unique  window  display  exploiting  “The  Crossroads  of  New  York,”  was  arranged  by  the  management  of  the  Cozy  theatre , Topeka,  Kansas 


Ballyhoo  Starts  Word-of-Mouth 
Advertising 

Roanoke,  Va. — Manager  Elmer  D.  Heins 
believes  in  word-of-mouth  advertising,  and 
with  the  co-operation  of  Harry  Swift,  Para- 
mount exploiter,  saw  that  he  got  it  for  “ If 
You  Believe  It,  It’s  So.” 

They  located  a neatly  dressed  old  man  with 
a square-trimmed  white  mustache — in  fact,  a 
respectable  and  attractive  person.  He  has 
lived  in  Roanoke  all  his  life  and  knows  nearly 
everybody  on  the  streets. 

He  sauntered  up  to  the  first  acquaintance 
and  said : “ 1 If  You  Believe  It,  It’s  So.’  ” 

“ What  on  earth  are  you  talking  about?” 
“ I’m  talking  about  a picture,  ‘ If  You  Be- 
lieve It,  It’s  So.’  It’s  playing  at  the  Rialto 
theatre,  and  is  just  about  the  best  you 
ever  saw.” 

The  old  man  kept  it' up  all  day,  and  after 
he  got  a good  line  perfected  he  grew  bolder 
and  tried  it  on  strangers. 


Window  display  employed  by  Andrew  Cox, 
manager  of  the  Reynolds  theatre,  Union  City, 
Tenn.,  in  exploiting  “My  Boy” 


Genuine  Flappers  Employed 
to  Exploit  “ The  Married 
Flapper  ” 

BALTIMORE,  Md.  Flappers  were 
appealed  to  as  competitors  in  “ flap- 
ping ” when  the  Garden  Theatre, 
one  of  the  Whitehurst  chain,  ran  “ The 
Married  Flapper.”  During  the  contest, 
which  was  to  determine  the  three  most 
successful  flappers  from  the  point  of 
view  of  the  audience,  the  Garden  reports 
gratifying  results. 

George  A.  McDermit,  of  the  White- 
hurst interests,  and  Miss  Hattie  K.  Mor- 
rell, of  the  Universal  publicity  depart- 
ment in  Washington,  carried  out  the  con- 
test. Prizes  of  an  ankle  watch,  a gold 
cigarette  case  and  a manicuring  set  were 
offered  the  three  winners,  and  young 
women  were  urged  to  register  at  the 
theatre  in  order  to  enter. 

Prior  to  the  showing  of  the  picture  at 
evening  performances  the  flappers  were 
called  upon  to  promenade  across  the 
stage,  and  the  audience  did  the  judging 
in  accord  with  time-honored  “amateur 
night  ” procedure.  As  a touch  of  fun  a 
man  dressed  as  the  utmost  in  burlesque 
on  flappers  likewise  took  part  in  the 
promenade. 


Atmospheric  Lobby  Brings 
Egypt  to  Florida 

Jacksonville,  Fla. — Manager  Guy  Kenimer, 
of  the  Arcade,  reports  that  lie  sold  “ The 
Loves  of  Pharaoh!  ” with  the  aid  of  a lobby. 

The  front  Was  dressed  to  represent  a big 
archway  with  Egyptian  figures  covering  the 
front.  Under  it,  looking  into  the  theatre,  was 
a large  reproduction  of  the  treasure  house, 
which  plays  an  important  part  in  the  picture. 

Mr.  Kenimer  worked  a newspaper  essay 
contest  which  forced  the  participants  to  see  the 
picture  first.  “ What  Were  the  Loves  of 
Pharaoh?”  was  the  topic.  This  is  not  an 
easy  subject,  as  superficially  it  seems  that 
Pharaoh  had  only  one  love — the  slave  girl. 
But,  giving  it  a little  thought,  one  perceived 
a second  one:  Pharoah’s  undying  love  for 
himself. 


Red  Carnations  as  Favors  on 
“Sonny” 

Lafayette,  Ind. — Manager  H.  H.  Johnson  of 
the  Luna  Theatre  played  upon  the  appeal  to 
mothers  of  veterans  in  his  presentation  of 
“ Sonny.”  He  had  ushers  stationed  at  the 
entrances  who  asked  every  woman  entering : 
“ Are  you  the  mother  of  an  overseas  veteran  ? ” 
Women  answering  in  the  affirmative  were 
given  a red  carnation  for  identification.  From 
the  stage  Mr.  Johnson  announced  that  at  the 
conclusion  of  the  performance  a reception 
would  be  held  for  these  mothers  and  their 
families.  Patriotic  melodies  were  rendered 
during  a brief  intermission  and  the  curtain  was 
raised  on  a stage  decorated  with  flags  and  a 
huge  punch  bowl  and  service  set  in  the  center. 


Showing  how  Manager  G.  R.  Stewart , of  the 
Iris  and  American  theatres,  Casper,  Wyoming, 
used  a cut-out  ^ to  exploit  Buster  Keaton  in 
“ The  Black  smith  ” 


1378 


Motion  Picture  News 


Lobby  of  the  American  theatre,  Colorado  Springs.  Colorado,  as  it  was  dressed  for  the  run  of  “ Nano  ok  of  the  North” 


Leads  in  “Wildness  of  Youth” 
Appear  in  Person  in  Prologue 

ASBURY  PARK,  N.  J.  “ Wildness 
of  Youth,”  a production  recently 
completed  by  Ivan  Abramson,  with 
Mary  Anderson  and  Joe  Striker  in  the 
leading  roles,  was  given  a premier  show- 
ing at  the  Main  Street  Theatre.  By  spe- 
cial arrangement  it  was  possible  to  se- 
cure the  two  leading  players  to  deliver  a 
prologue  for  the  presentation.  A set,  as 
nearly  like  the  one  in  the  picture  as  pos- 
sible was  staged,  and  the  youthful  play- 
ers enacted  an  important  scene  from  the 
picture,  using  words  to  contrast  the  dif- 
ference in  acting  for  the  stage  and  for 
the  screen. 


Natural  Resources  Make  Up  for 
Lack  of  Scenic  Artist 

Spartansburg,  S.  C. — The  lobby  of  the  Hex 
theatre  is  long  and  narrow,  which  fact  was 
used  by  Manager  A.  C.  Cowles  for  “ The 
Dictator.” 

A week  in  advance  Mr.  Cowles  covered  both 
sides  of  his  lobby  with  signs  painted  in  water 
colors,  which  gave  off  “ Wallace  Reid  in  ‘ The 
Dictator  ’ ” in  enormous  letters. 

The  night  before  the  opening  Mr.  Cowles 
and  his  assistants  made  a thatched  straw  hut 
of  the  box  office  and  a jungle  roadway  of  the 
lobby  itself.  Tall  bamboo  was  cut  from  the 
brakes  and  lined  both  sides  of  the  lobby,  meet- 
ing at  the  top  in  “ natural  ” archway.  Ferns 
and  small  potted  palms  were  arranged  along 
both  sides,  and  a large  artificial  palm  stood 
on  each  side  at  the  front.  The  box  office  was 
completely  masked  with  cane  and  wheat  straw. 


Window  display  arranged  by  the  Star  theatre, 
Stanley,  Wisconsin,  advertising  “My  Boy” 


Orphanage^Tieup  For  Meighan 
Picture 

Amarillo,  Tex. — “One  of  the  best  selling 
angles  for  a Tommy  Meighan  picture  con- 
tinues to  be  his  love  for  children,”  says  Man- 
ager Ross  Rogers  of  the  Mission  Theatre,  who 
got  the  whole  town  interested  in  the  “Bachelor 
Daddy”  by  giving  a free  showing  to  the  in- 
mates of  the  local  orphanage. 

Local  automobile  companies  not  only  en- 
dorsed the  project  but  donated  enough  trucks 
to  transport  the  youngsters  to  and  from  the 
theatre.  Mr.  Rogers  gave  the  agencies  per- 
mission to  banner  their  trucks  with  advertising 
matter,  and  the  agencies  came  back  at  him  and 
let  him  put  on  announcements  of  the  picture. 

Naturally  a hundred  kids  piled  on  each 
truck  didn’t  maintain  the  decorum  of  a church 
and  they  transferred  their  conveyances  into 
noisy  ballvhoos  for  the  picture.  The  trucks 
gave  the  kids  a ride  through  town. 

A confectioner  also  saw  a chance  of  combin- 
ing good  philanthropy  with  good  publicity  and 
set  the  kids  up  to  ice  cream  cones  and  candy. 

The  newspapers  took  advantage  of  the  news 
angle  of  the  stunt  and  the  theatre,  the  picture, 
the  agencies,  and  the  confectioner  got  front 
page  stories. 


Ready  Made  Tie-Up  With  Navy 
Used  For  “Hurricane’s  Gal” 

Des  Moines,  la. — The  U.  S.  Navy  has 
started  after  recuits  again,  and  the  exploita- 
tion men  are  right  on  the  trail  of  the  recruit- 
ing Sergeants. 

The  fact  was  put  to  the  test  when  “Hurri- 
cane’s Gal”  was  the  attraction  at  the  Des 
Moines  Theatre.  It  was  known  that  some  of 
the  sensational  scenes  of  the  picture  were  made 
with  the  co-operation  of  the  Navy  Department 
in  the  use  of  torpedo  destroyers  and  hydro- 
planes so  the  theatre  based  their  advertising 
on  the  strength  of  it  and  decorated  every 
prominent  square  of  the  city  with  bill  posters 
reading:  “See  the  Navy,  in  Action  All  This 

Week  in  ‘Hurricane’s  Gal’  at  the  Des  Moines 
Theatre.” 

Copy  on  the  regulations  for  enlistment  in 
the  navy  accompanied  the  poster  for  the  pic- 
ture and  a vigorous  recruiting  campaign 
backed  up  the  exploitation  and  completed  the 
tie-up. 


A Bank  Account  Points  to 
“ Our  Leading  Citizen” 

KANSAS  CITY,  Mo.  When  it  comes 
to  effective  exploitation,  manager 
Frank  L.  Newman,  of  the  Newman 
Theatre  would  advise  that  while  he 
doesn’t  stage  a campaign  on  every  pic- 
ture he  plays,  when  he  does,  he  aims  to 
get  results.  Therefore,  when  about  to 
play  “ Our  reading  Citizen,”  Mr.  New- 
man negotiated  with  the  Fidelity  Trust 
Company  of  Kansas  City,  to  set  aside 
$30,000  to  redeem  for  $1  issued  by  the 
theatre  to  each  person  who  saw  the  pic- 
ture. The  checks  were  redeemable  if 
deposited  at  the  Trust  Company  with  a 
$10  savings  account.  The  line  “ Start 
Saving  Today  and  Become  ‘ Our  Leading 
Citizen.’  Thomas  Meighan  will  show 
you  how  in  his  latest  Paramount  picture,” 
was  used  in  the  advertising  which  Mr. 
Newman  reports  brought  the  results  he 
expected. 


Coogan  Head  and  Three  Sheet 
Make  Lobby  for  “My  Boy” 

Stanley,  Wis. — A triple  display  of  Jackie 
Coogan  heads  above  the  box  office  in  a 
triang-ular  shape  and  the  cutout  from  the 
three-sheet,  furnished  the  lobby  display  ar- 
ranged with  limited  resources  by  Tom  Foster 
of  the  Star  theatre  during  the  run  of  “ My 
Boy.”  The  arrangement  was  neat,  attractive 
and  inexpensive,  illustrating  what  can  be  done 
for  very  little  money. 


Advance  teaser-exploitation  employed  by  Marc 
Lachman,  when  preparing  his  campaign  for 
" Under  Two  Flags” 


September  i 6 , 1922 


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Front  of  the  Best  theatre,  Parsons,  Kansas,  used  on  the  three  days  engage ment  of  “Smilin’  Through” 


Twenty-four  Sheet  a Basis 
for  Lobby  Decoration 

CHICKASHA,  Okie.  The  acces- 
sory twenty-four  sheet  acted  as  the 
basis  of  the  display  in  the  lobby  of 
the  Rialto  Theatre  for  the  picture,  “ Re- 
ported Missing.”  This  paper  was  mount- 
ed upon  beaver  board  and  then  erected 
in  the  lobby  directly  in  front  of  the  box 
office.  A spot  light  was  made  to  play 
upon  the  life  saver  carrying  the  picture 
of  Owen  Moore. 


Nursery  in  Theatre  Lobby  Ex- 
ploits  “The  Bachelor  Daddy” 

Salisbury,  N.  C.- — For  “ The  Bachelor 
Daddy,”  manager  A.  B.  Cooper  put  in  a 
nursery  lobby  display  in  the  Strand  Theatre. 

The  back  and  sides  of  the  lobby  were  hung 
with  dark  colored  cloth  draperies  as  a back- 
ground for  the  display.  A new  style  baby 
crib  was  placed  in  the  lobby  and  a 3-sheet  cut- 
out of  the  star  and  the  youngest  of  the  chil- 
dren was  arranged  to  look  as  though  he  were 
just  about  to  put  the  baby  in  the  crib.  Cut- 
outs of  the  other  four  children  were  looking 
toward  this  cut-out.  To  one  side  was  a child’s 
size  Victrola  and  scattered  about  the  floor  of 
the  lobby  were  building  blocks,  dolls,  and  toys 
of  various  descriptions.  At  the  e treme 
sides  of  the  lobby  were  special  still  frames 
with  a cut-out  head  of  the  star  and  cut-outs 
of  two  small  children.  Stills  showed  through 
openings  cut  in  the  beaver  board. 


IVindoiv  display,  a part  of  the  exploitation  used 
by  manager  Andrew  Cox,  Reynolds  theatre, 
Union  City,  Tenn.,  for  “My  Boy” 


Exploitation  for  “I  Am  the  Law” 
Begins  3 Weeks  in  Advance 

Memphis,  Tenn. — Manager  Thos.  G.  Cole- 
man started  his  campaign  for  “ I Am  the 
Law  ” by  placing  in  the  back  of  his  lobby 
three  weeks  before  opening  cut-outs  of  the 
six  figures  from  the  24-sheet.  And  at  the 
same  time  he  put  on  display  a 6-sheet  panel 
containing  dramatic  ad  copy  and  listing  the 
entire  cast.  It  was  illustrated  with  figures  from 
the  3-sheet  and  had  the  play  dates  displayed 
prominently.  This  advance  display  told  the 
cast  and  kept  the  play  date  before  his  patrons 
at  all  times. 

Two  weeks  in  advance  the  special  trailer 
furnished  by  the  Exchange  was  started.  Also, 
500  block  one  sheets  were  posted  all  over 
the  city.  These  were  made  locally  and  con- 
tained only  the  title  printed  in  bold  red 
letters. 

One  inch  teaser  ads  were  run  in  the  three 
daily  papers  for  three  days  before  the  picture 
opened.  And  2,000  heralds  were  very  care- 
fully distributed  over  a period  of  several  days 
to  secure  the  maximum  efficiency  from  this 
form  of  advertising. 

The  lobby  display  was  of  the  “ snow  and 
ice  ” type. 


Decorations  to  Match  Title 
“The  Green  Temptation” 

Dallas,  Texas. — Beginning  one  month  in 
advance,  a teaser  card  was  tacked  around 
town.  It  was  blank  except  for  a green  splotch 
in  the  center.  The  following  week  the  card 
read  “Watch  for  it!  Alluring!  Fascinating! 
The  green ! ” 

The  third  week  similar  teaser’s  started  in 
the  newspapers,  following  up  what  had  been 
done  in  billposting  around  town.  Then  the 
last  week  appeared  “ The  Green  Temptation  ” 
at  the  Palace  theatre  in  place  of  the  teaser 
cards,  and  the  papers  carried  advertising  tell- 
ing about  the  cast  and  the  production. 

In  the  theatre  every  light  and  almost  every- 
thing was  painted  green.  The  lighting  effects 
in  the  dome  of  the  house  were  all  green  and 
even  the  orchestra  lights  were  in  green.  All 
art  displays  in  and  about  the  theatre  were  in 
green,  while  exhaust  fans  kept  green  tissue 
paper  streamers  flying  in  the  breeze,  seeming 
to  beckon  people  to  come  in.  The  streamers 
were  effective  to  the  extent  that  they  were  used 
for  other  attractions  in  different  colors. 


Miniature  Trail  in  Lobby 
Offers  a Fitting  Display 

EVANSTON,  111.  One  week  before 
W.  G.  Sturdivant,  manager  of  the 
Hoybum  theatre,  Evanston,  111., 
opened  with  Rex  Beach’s  “ The  Iron 
Trail,”  he  put  a table,  three  feet  by  seven, 
in  his  outer  lobby.  On  the  front,  hang- 
ing down,  was  a big  sign,  “ The  Iron 
Trail.”  The  top  was  covered  green,  and 
there  was  a background  representing  a 
forest  view,  on  which  was  another  sign, 

“ Rex  Beach’s  ‘ The  Iron  Trail.’  ” On 
the  table  was  an  electric  train,  running  on 
a miniature  track,  with  a station,  two 
bridges,  semaphores,  tunnel,  etc. 

Horse  Race  on  Broadway  Ad- 
vertises “My  Dad” 

New  York,  N.  Y. — Stopping  traffic  on 
Broadway  at  a busy  intersection  during  the 
noon  hour  and  drawing  the  eyes  of  thousands 
to  the  theatre  where  “ My  Dad  ” was  showing, 
was  the  result  obtained  during  the  run  at  the 
George  M.  Cohan  theatre. 

For  the  first  time  in  its  history,  Broadway 
saw  a horse  race,  between  high-class  race 
horses  mounted  by  actual  jockeys.  Four 
horses,  each  carrying  their  respective  colors, 
were  started  at  the  barrier  and  raced  at  full 
speed  between  crowds  that  lined  the  sidewalk 
and  part  of  the  street  from  Forty-fifth  steret 
to  the  entrance  of  the  George  M.  Cohan  the- 
atre, where  they  crossed  the  tape  almost  neck 
and  neck.  Of  course  each  horse  carried  a 
banner  in  plain  sight  advertising  “ My  Dad,” 
which  was  then  beginning  its  second  week  at 
the  Cohan  theatre. 


Ballyhoo  used  by  the  Crystal  theatre,  Chicago, 
exploiting  “The  Storm” 


■ 


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Motion  Picture  News 


NEWSY  BRIEFS  FROM  CENTRAL  FILM  BELT 

Chicago  and  the  Mid-West 

L.  H.  MASON,  REPRESENTATIFE,  752  S.  tFABASH  AFE. 


L.  Rudolph,  former  owner  of  the 
Virginia,  Empress  and  Ravinia 
theatres,  the  Portray  Film  Com- 
pany, and  who  also  was  interested 
in  the  Ziegfeld  Studios,  Chicago, 
has  purchased  the  five  hundred  seat 
Violet  theatre  at  24th  and  Vliet 
streets,  Milwaukee,  Wisconsin.  He 
will  conduct  the  house  as  a first- 
class  picture  and  vaudeville  theatre, 
and  is  installing  a magnificent 
Hope-Jones  organ,  which  is  now 
being  completed  by  the  Rudolph 
Wurlitzer  Company  of  Cincinnati. 


Pietro  Cavallo,  assistant  con- 
ductor and  manager  of  the  new 
McVicker’s  orchestra,  is  in  Los 
Angeles  to  hear  the  playing  of  two 
violinists,  who  may  be  engaged  for 
this  theatre’s  orchestra  if  their 
work  proves  satisfactory.  Mr.  Spi- 
talnv,  musical  director  of  the  new 
house,  announces  the  engagement, 
for  the  new  orchestra,  of  Frank 
Crisafulli  and  Mateo  Manna,  who 
have  played  for  the  last  six  years 
for  the  Chicago  Grand  Opera  Com- 
pany. 


The  Paramount  Pep  Club,  fifty 
strong,  journeyed  to  George  Ade’s 
farm  in  Indiana,  a week  ago,  by 
autos.  The  day  was  spent  in  play- 
ing golf,  base  ball,  croquet,  tennis, 
while  many  of  the  ladies  of  the 
party  donned  their  bathing  suits 
and  swam  in  the  pool  on  the  farm. 
A big  chicken  dinner  was  served  at 
noon  and  a light  lunch  in  the  even- 
ing just  before  the  party  left  for 
Chicago.  Mr.  Ade,  according  to 
the  Pep  Club  members,  lived  up  to 
his  reputation  as  an  ideal  host,  and 
according  to  reports  nobody  came 
'‘Back  Home  and  Broke,”  but  all  re- 
turned voting  him  to  be  “Our  Lead- 
ing Citizen.” 

Nat  Wolf  is  again  in  Chicago, 
having  returned  from  Dallas,  Texas, 
to  take  a position  as  salesman  with 
First  National,  and  is  covering  the 
west  side  territory. 


Edward  Grosman,  who  a year 
ago  left  the  Chicago  office  of  Par- 
amount to  accept  the  managership 
of  the  Denver  exchange  for  the 
Associated  Producers,  will  again 
make  his  headquarters  in  Chicago, 
having  been  appointed  manager  of 
the  A1  Lichtman  Corporation  in 
this  city.  Tn  his  present  position 
he  will  work  with  J.  L.  Friedman, 
of  the  Celebrated  Players,  Mr. 
Friedman  having  the  A1  Lichtman 
franchise  for  Illinois  and  Indiana. 

Herb  Given,  district  manager  for 
Paramount,  reports  the  largest 
number  of  bookings  for  the  fifth 
annual  Paramount  week,  Septem- 
ber 3rd  to  9th,  in  the  history  of  the 
Chicago  exchange,  and  with  thea- 
tre business  on  the  up-grade, 
predicts  that  this  week  will  also 
surpass  previous  ones  in  the  box 
office  receipts  at  numerous  theatres, 
which  will  show  Paramount  pic- 
tures. 


Peck  Collins  whose  purchase  of 
the  Marquette  theatre,  at  La  Salle, 
was  recently  announced,  has  re- 
named the  house,  Peck’s  theatre, 
and  arranged  to  run  First  National 
pictures  four  days  a week. 


A district  convention  of  First 
National  managers  and  salesmen 
from  exchange  centers  of  the  ter- 
ritory, brought  a throng  of  First 
National  sales  experts  to  Chicago 
Thursday  and  Friday  of  last  week. 
District  Manager  Seery  presided  at 
the  conferences,  which  were  held 
at  the  Congress  Hotel,  and  plans 
for  the  Fall  and  Winter  cam- 
paigns were  mapped  out.  Sam 
Katz  addressed  the  assembled  man- 
agers and  salesmen  at  the  opening 
meeting,  and  District  Manager 
Seery  presided  at  the  sessions.  The 
convention  closed  with  a very  suc- 
cessful dinner  party  at  the  Mari- 
gold Gardens  on  Friday  night. 
Managers  present  included : E.  J. 

Eichenlaub,  Chicago ; Harry  Wein- 
berg, Des  Moines;  H.  J.  Fitzgerald, 
Milwaukee ; R.  E.  Bradford,  Min- 
neapolis; E.  L.  Alperson,  Omaha; 
E.  C.  Rhoden,  Kansas  City,  and 
Harry  Weiss,  St.  Louis. 


Hail  stones  during  the  terrific 
storm  of  last  week  broke  more  than 
one  thousand  electric  globes  on  the 
front  of  Ascher’s  Commercial  Thea 
tre,  but  failed  to  keep  away  the 
crowds  who  wanted  to  see  Univer- 
sal’s  “Storm,”  and  this  theatre  is 
reported  to  have  done  over  five 
hundred  dollars  business  dur- 
ing the  evening.  “The  Storm,” 
according  to  reports  coming  in  from 
both  city  and  country  territory,  is 
proving  one  of  the  big  box  office 
successes  of  the  year. 


“Nanook  of  the  North,”  a re- 
markable picturization  of  Eskimo 
life  in  the  Arctic,  which  has  won 
unstinted  praise  from  reviewers 
throughout  the  country,  is  scheduled 
to  open  at  Orchestra  Hall  this  week 
end  for  an  indefinite  run.  An  or- 
chestra of  fourteen  pieces  will 
render  the  musical  setting  for  this 
epic  of  the  frozen  north,  and  a 
male  quartette  will  sing  Eskimo 
songs  and  other  selections.  Ben 
Garretson,  popular  publicity  expert, 
will  be  in  charge  of  the  exploita- 
tion and  advertising  of  "Nanook  of 
the  North,”  during  this  run. 

The  chief  of  the  Bureau  of  Fire 
Prevention  and  Public  Safety  has 
notified  all  Chicago  moving  picture 
theatres  of  three  hundred  seats  and 
over  that  all  persons  employed  as 
stage  firemen  or  fire  guards  must 
appear  at  the  chief's  office  to  be 
qualified  and  receive  a license,  as 
provided  for  under  an  ordinance 
passed  by  the  city  council  on  May 
3rd  of  this  year.  The  license  fee  is 
five  dollars,  and  it  is  understood 
that  the  city  authorities  will  close 
up  houses  which  have  not  complied 
with  the  Bureau  of  Fire  Prevention 
order  by  September  10th. 


Business  Manager  Leserman,  of 
Universal,  has  returned  from  a tour 
of  Illinois  rural  centers  and  reports 
business  greatly  improved,  and  that 
exhibitors  in  these  farming  com- 
munities are  planning  to  keep  their 
houses  open  two  or  three  days  a 
week  instead  of  one,  as  they  have 
been  doing  for  some  time  past.  The 
excellent  crops,  according  to  Mr. 
Leserman,  have  changed  the  atti- 
tude of  the  farmers,  who  are  now 
spending  money  more  liberally  and 
attending  the  moving  picture  shows 
in  ever  increasing  numbers.  As  an 
evidence  of  the  way  exhibitors  re- 
gard the  outlook,  Mr.  Leserman  ex- 
hibited contracts  which  he  had  se- 
cured from  seventeen  of  the  twenty 
towns  he  visited. 


Cecil  Maberry,  of  Goldwyn,  is  in 
Milwaukee,  Wisconsin,  this  week 
arranging  for  opening  of  a Gold- 
wyn exchange  in  that  city.  Joe 
Hickey,  who  has  been  a salesman 
in  that  territory,  has  been  promoted 
to  manager  and  will  have  charge  of 
the  new  exchange. 


A1  Gallas  has  accepted  a position 
with  Select’s  local  exchange  and  will 
cover  city  territory  for  Manager 
Eddie  Silverman. 


E.  W.  Penrod,  formerly  Univer- 
sal branch  manager  at  Indianapolis, 
has  arrived  in  Chicago  to  take  up 
his  new  duties  as  assistant  manager 
of  the  local  Film  Booking  Offices  of 
America  branch. 


Carl  Miller  is  preparing  to  open 
his  Spencer  Square  theatre  at  Rock 
Island,  on  September  3rd,  and  will 
inaugurate  his  Fall  and  Winter 
season  with  a series  of  Paramount 
pictures.  The  Spencer  Square  has 
been  thoroughly  decorated  and 
many  improvements  installed  dur- 
ing the  time  it  was  dark. 

Gus  Stathis,  of  the  Casimir  thea- 
tre, on  Milwaukee  Avenue,  is  re- 
ported to  have  purchased  the  Elston 
theatre,  Elston  and  Belmont  Ave- 
nues, from  John  Gilbert,  and  will 
continue  to  operate  it  as  a moving 
picture  house. 


James  R.  Grainger,  personal  rep- 
resentative ot  F.  J.  Godsol.  of  Gold- 
wvn  Distributing  Corporation,  left 
Chicago  for  the  west  coast  early 
this  week,  after  spending  several 
days  in  conference  with  chiefs  of 
the  local  exchange.  He  expects  to 
visit  the  leading  picture  centers  of 
the  country  before  returning  to 
New  York  City. 


G.  A.  Durlam  has  been  appointed 
branch  manager  of  Paramount’s 
Milwaukee  exchange,  as  successor 
to  A.  E.  Bernstein,  recently  re- 
signed. Mr.  Durlam  had  been  con- 
nected with  the  Paramount  ex- 
change at  Minneapolis. 

Ralph  Bradford,  one  of  the  most 
popular  members  of  Chicago’s  film 


colony,  has  left  for  Minneapolis, 
where  he  succeeds  J.  F.  Cubberly 
as  manager  of  First  National’s  ex- 
change. Among  important  positions 
held  in  Chicago  by  Mr.  Bradford, 
was  that  of  manager  of  the  local 
Paramount  exchange,  and  as  sales 
manager  of  Celebrated  Players 
Film  Corporation. 


Reports  that  Lubliner  & Trinz 
will  add  another  modern  and  beau- 
tiful theatre  to  their  large  circuit 
have  been  confirmed,  and  the  new 
house  will  be  erected  on  Bc'mont 
Avenue  just  west  of  Lincoln.  Work 
of  razing  the  present  building  on 
the  site,  to  make  way  for  the  new 
building,  will  be  started  shortly. 


An  important  theatrical  transac- 
tion was  recently  consummated  at 
Kenosha,  Wis.,  whereby  the  Or- 
pheum  Theatre  Company  secures 
the  lease  on  the  Rhode  Opera 
House  for  a period  of  ten  years. 

A consideration  in  the  amalga- 
mation of  the  Orpheum;  Majestic 
and  Rhode  theatres,  it  is  the  acqui- 
sition by  Joseph  Rhode,  former 
owner  of  the  Opera  House,  of  a 
block  of  stock  in  the  Orpheum 
Theatre  Company.  Mr.  Rhode  also 
was  elected  a member  of  the  board 
of  directors  of  the  Kenosha  Or- 
pheum Theatre  Company,  and  will 
replace  John  E.  Saxe,  of  the  Saxe 
Amusement  Enterprises,  Milwau- 
kee. 

The  following  is  the  personnel 
of  the  company  officers : Thomas 
E.  Saxe,  president;  S.  M.  Tull- 
gren,  vice-president ; H.  M.  Vale, 
secretary-treasurer;  Fred  L.  Day- 
ton,  assistant  secretary,  and  A.  B. 
McCall,  trustee. 

The  new  board  of  directors  is 
made  up  of  the  following  men : 
Thomas  E.  Saxe,  S.  M.  Tullgren, 
Edward  Dayton,  H.  M.  Vale  and 
Joseph  G.  Rhode. 

The  deal  was  put  through  by  Ed- 
ward and  Fred  Dayton,  well  known 
promoters  and  realty  operators, 
who  will  in  future  have  charge  of 
the  realty  division  of  the  Orpheum 
Theatre  Company. 

The  three  theatres  will  be  under 
the  management  of  Joseph  Rhode 
and  Jack  Quinlan. 

The  Rhode  Opera  House  will 
pursue  virtually  the  same  policy  as 
in  former  years,  and  opened  this 
season  August  26,  with  “ The 
Storm,”  the  successful  Universal 
feature. 


Carter  De  Haven  has  started  on 
a novel  tour  of  the  country,  which 
will  take  him  from  Washington  to 
Maine  and  from  the  Canadian 
border  to  the  Gulf,  during  which 
Mr.  De  Haven  will  be  host  at  lun- 
cheons in  twenty-seven  important 
kev  cities  of  the  country. 

Mr.  De  Haven  has  not  been  away 
from  his  coast  studios  on  a vaca- 
tion trip  for  two  vears  and  his 
present  iourney  will  be  in  the 
nature  of  a vacation  and  at  the 
(Continued  on  f<acjr  13821 


1381 


In  the  Film  Centers 

Activities  of  Exchange  Managers,  Exhibitors,  Salesmen  and  Others 


WASHINGTON, 
D.  C. 


Eight  girls  employed  in  the 
Washington  exchange  of  First 
National,  were  recently  the  Satur- 
day and  Sunday  guests  of  Phillip 
Miller  of  the  Republic  theatre, 
Annapolis.  They  left  Washington 
at  2 o’clock  Saturday  and  were  en- 
tertained overnight  at  the  Cavel 
Hall  Hotel.  Sunday  they  visited 
the  Naval  Academy  reservation, 
had  a chicken  dinner,  Maryland 
style,  and  attended  the  Midship- 
men’s hop.  Miss  Risdon  and  her 
sister,  Mrs.  Estes,  were  the  official 
chaperones  of  the  party. 

Following  their  recent  get  to- 
gether at  the  Arlington,  the  sales 
force  of  the  Washington  First  Na- 
tional exchange  went  to  New  York 
for  a conference  at  the  home  office. 
Among  the  local  delegation  were 
Manager  Lou  Bache,  Sales  Man- 
ager Charles  Tyson,  and  the  sales- 
men, John  Golder,  Frank  Green- 
lagh,  Harry  Levy  and  E.  A. 
Sherwood.  They  returned  in  time 
to  be  at  their  desks  here  Monday. 

Walter  A.  Pinchbeck,  who  has 
been  connected  with  the  Globe 
Amusement  Company  for  some 
time,  and  who  has  been  manager  of 
their  Republic  theatre  ever  since 
it  opened  on  May  30,  1921,  has 
tendered  his  resignation  to  that 
company.  The  resignation  is  to 
take  effect  September  6.  Although 
no  successor  has  yet  been  ap- 
pointed, an  early  announcement  is 
expected. 


Mr.  J.  L.  Cathrot  has  joined  the 
Metro  sales  force,  covering  Mary- 
land and  Delaware  for  the  Wash- 
ington office.  He  was  formerly 
manager  of  the  Washington  office 
of  Wid  Gunnings. 


KANSAS  CITY 


E.  E.  Sprague,  an  exhibitor  of 
Goodland,  Kans.,  has  announced 
that  he  will  file  suit  against  Para- 
mount, under  the  Kansas  anti-trust 
law  and  prosecute  under  the  fed- 
eral statutes,  in  an  attempt  to 
obtain  an  injunction  preventing 
Paramount  from  doing  business  in 
Kansas,  as  a result  of  a contract 
on  “The  Sheik.’’  Sprague  charges 
that  the  picture,  which  was  shipped 
to  him,  had  500  feet  of  film  miss- 
ing, the  remainder  being,  as  he 
termed  it,  “junk.”  A sales  repre- 
sentative immediately  made  a new 
contract  with  Sprague  but  the 
company  repudiated  it,  according 
to  Sprague. 


“Home  Again”  is  the  slogan  of 
Howard  E.  Jameyson,  former  ad- 
vertising manager  of  the  Liberty 
and  Doric  theatres,  Kansas  City, 
and  more  recently  managing  di- 
rector of  the  Butterfly  theatre, 


Milwaukee.  This  time  “Jamey”  re- 
turns in  the  capacity  of  exploita- 
tion manager  of  the  Kansas  City 
Liniversal  branch. 


Jack  Pickford  and  his  wife, 
Marilyn  Miller,  were  in  Kansas 
City  Tuesday  on  their  way  from 
California  to  New  York.  Mrs. 
Pickford,  during  the  earlier  part 
of  the  journey,  was  ill,  but  had 
recovered  sufficiently  to  beam  her 
radiant  smile  upon  the  few  ad- 
mirers who  greeted  her. 


Sid  Rosenthal,  manager  of  the 
Mid-States  Distributing  Company, 
is  covering  the  Missouri  and  Kan- 
sas territory  in  an  effort  to  find 
out  what  type  of  pictures  exhibitors 
desire  before  he  departs  on  a buy- 
ing trip  to  New  York.  Rosenthal’s 
headquarters  probably  will  be  made 
in  Kansas  City. 


“Somebody  loves  a fat  man !” 
That  is  the  gospel  which  Walter 
Hiers  preached  to  audiences  at  the 
Newman  theatre,  Kansas  City. 
Walter  obtained  some  “bang-up” 
publicity  in  Kansas  City  when  be 
broke  the  ice  by  telling  the  initial 
crowded  house  about  his  “wife- 
to-be,”  Miss  Adah  McWilliams,  out 
in  California,  and  Frank  L.  New- 
man incidentally  enjoyed  packed 
houses  during  Walter’s  stay. 


CAROLINAS 


The  entire  trade  in  the  Carolinas 
mourns  the  death  of  C.  E.  Pep- 
piatt’s  little  two  year  old  child.  It 
is  said  that  Mrs.  Peppiatt  is  taking 
the  death  very  hard,  and  it  has 
been  necessary  for  Mr.  Peppiatt  to 
place  a substitute  in  his  office  tem- 
porarily so  that  he  may  take  his 
wife  away  for  a time. 


Martin  F.  Schnibben,  manager  of 
the  Opera  House,  Florence,  S.  C., 
is  visiting  friends  and  relatives  in 
Wilmington,  N.  C.,  his  former 
home.  He  says  that  rains  have 
materially  damaged  the  tobacco  and 
cotton  in  his  territory  and  is  ex 
pecting  a tough  fall  season. 


Jack  Elwell,  Metro’s  Carolina 
salesman,  is  again  in  his  territory 
after  spending  the  week  end  in  the 
office.  He  was  to  be  accompanied 
by  Sam  MacIntyre,  Metro  man- 
ager, but  it  was  necessary  for  him 
to  go  to  the  hospital  for  a slight 
operation. 

Well  known  “ Bill  ” Wassmann  is 
now  traveling  the  Carolinas  in  the 
interests  of  the  F.  B.  O.,  making 
tie-ups  with  the  city  officials  when- 
ever possible  on  their  police  pic- 
ture, “ In  The  Name  Of  The  Law.” 


BUFFALO 


There  was  a big  shift  in  Buffalo’s 
Film  Row  this  week.  Tt  leaked  out 
that  George  A.  Hickey  is  leaving 


the  management  of  the  local  Gold- 
wyn  office  to  enter  a wider  field  of 
work  for  the  same  company.  In 
fact,  rumor  hath  it  that  George  will 
be  nothing  less  than  district  man- 
ager in  charge  of  the  Boston,  Phila- 
delphia and  Washington  exchanges. 
Mr.  Hickey  is  one  of  the  most  pop- 
ular exchange  men  in  western  New 
York,  where  during  the  some  ten 
years  or  so  of  his  connection  with 
the  business,  he  has  won  a host  of 
friends  all  of  whom  will  be  sorry 
to  hear  of  his  leaving.  At  the  same 
time  they  will  be  glad  to  know  that 
he  is  “ going  up.”  Mr.  Hickey’s 
successor  will  be  Thomas  W. 
Brady,  better  known  as  just  plain 
“ Tom,”  who  has  been  holding  down 
the  Hodkinson  exchange  manage- 
ment and  who  has  been  manager  of 
several  other  large  exchanges  in 
Buffalo  in  past  years.  Tom  will 
take  up  his  new  duties  on  Septem- 
ber 9.  Fenton  Lawlor,  a member  of 
the  Hodkinson  sales  force,  it  is  re- 
ported, has  been  recommended  as 
Mr.  Brady’s  successor. 


M.  A.  Chase,  district  manager  for 
Universal,  with  headquarters  in 
Buffalo,  has  returned  from  a trip 
through  the  territory,  and  reports 
“ The  Storm  ” set  in  all  the  key 
cities.  Mr.  Chase  says  that  he  has 
not  seen  such  smiling  faces  on  ex- 
hibitors in  the  last  two  years.  He 
takes  this  as  a sure  sign  that  busi- 
ness has  “ turned  the  corner.” 


The  Buffalo  Paramount  office  is 
leading  the  country  in  the  sales 
contest.  Every  member  of  the  ex- 
change is  on  tip  toe,  but  there’s  four 
weeks  to  go  so  it’s  necessary  to 
keep  going  “ on  high,”  if  all  those 
boys  expect  to  get  the  new  auto 
they’ve  been  figuring  on.  Allan  S. 
Moritz  has  received  a wire  from 
Harry  Ballance  congratulating  him 
on  the  showing  of  the  Queen  City 
boys. 


C.  W.  Anthony,  Vitagraph  chief, 
is  wearing  a very  broad  smile  these 
days.  There’s  a reason.  Business 
is  coming  in  as  it  never  came  before 
and  the  office  force  is  working  like 
bees  trying  to  keep  up  with  the  rush. 
Looks  like  good  times  have  re- 
turned, eh,  C.  W.  ? 


E.  M.  Hopcraft,  Associated  Ex- 
hibitors’ representative,  has  re- 
turned from  a long  trek  through  the 
wilds  of  the  territory  with  his  pock- 
et filled  with  contracts.  Howard 
Boyle,  formerly  connected  with 
Hodkinson,  started  this  week  as  an 
Associated  Exhibitors’  salesman. 


ST.  LOUIS 


Harry  Weiss  and  his  hustling 
First  National  gang  are  back  from 
the  convention  of  branch  managers 
and  salesman  held  recently  in  Chi- 
cago. The  contract  grabbers  now 
with  Weiss  are:  Lester  Bona,  H.  D. 
Dwyer,  Billy  Weiss,  S.  Andrews 
and  L.  A.  Laurent. 


Recent  changes  in  the  local  sales 
organization  are:  J.  J.  Delson,  Chi- 
cago, now  Eastern  Missouri  sales- 
man for  F.  B.  O.  J.  Behnryer, 
formerly  with  Vitagraph,  now 
Southern  Illinois  salesman  for  F. 
B.  O.  Johnny  O’Brien,  Southern 
Illinois  for  Fine  Arts.  Paul  Haynes 
from  Pathe,  Salt  Lake  City,  to  In- 
diana, Kentucky,  Tennessee  and 
Arkansas  salesman  for  Vitagraph. 
J.  F.  Duthrie  from  Vitagraph  to 
Select.  J.  Hickman  from  F.  B.  O. 
to  Associated  Exhibitors.  W.  O. 
Bloomberg  from  Select  to  Boston, 
where  he  became  assistant  to  R.  C. 
Fox,  manager  of  a string  of  New 
England  theatres. 


Sam  Werner  of  United  Film  Ser- 
vice has  “Where  is  My  Wander- 
ing Boy  Tonight”  for  Southern 
Illinois  and  Eastern  Missouri.  He 
will  open  his  sales  campaign  very 
shortly. 


Floyd  Lewis  plans  to  move  his 
Select  exchange  to  3332  Olive 
Street.  The  place  is  now  being 
whipped  into  shape.  The  recent 
opening  of  the  Universal  and  Fox 
exchanges  in  that  block  has  at- 
tracted the  attention  of  other  ex- 
change managers  and  is  expected 
that  several  other  offices-  will  mi- 
grate to  that  vicinity  within  the  next 
few  months. 


Manager  Milton  Simon  of  the 
local  F.  B.  O.  arranged  a banquet 
in  honor  of  Carter  De  Haven  at  the 
Melbourne  Hotel  roof  garden 
Wednesday  evening,  September  6. 
All  St.  Louis  fildom  was  there. 
The  affair  was  very  nicely  ar- 
ranged. 


“ Jack  ” Underwood  of  Enter- 
prise hit  the  tall  grass  during  the 
week.  He  reports  that  business  is 
or,  the  mend.  Looks  for  big  fall 
and  winter,  especially  in  Illinois. 
Miners  are  working,  and  every  one 
is  happy. 


CLEVELAND 


•F.  F.  North  has  recently  been 
named  manager  of  the  Detroit  office 
of  First  National.  North  was  for- 
merly Detroit  manager  for  Famous 
Players. 

Harry  Scott,  who  was  First  Na- 
tional exchange  manager  in  Detroit 
is  now  manager  of  the  Detroit  Pathe 
office. 


Paul  Tessier,  veteran  exchange 
manager  of  Cleveland,  has  just  been 
appointed  exchange  manager  for 
Film  Booking  Offices  in  New 
Orleans. 


Miss  Rickey  Labowitz,  private  sec- 
retary to  Famous-Players’  local 
manager,  Eddie  Fontaine,  has  just 
returned  from  a two  week’s  visit 
to  New  York  and  all  eastern  points 
of  interest. 


1382 


Motion  Picture  News 


Jess  en’s 


Studio  Notes  by  Wire 


LASKY 


Waldemar  Young  has  been  as- 
signed to  write  continuity  of  the 
Joseph  Hergesheimer  novel,  “ Java 
Head,"  the  next  George  Melford 
production.  Young  has  gone  east 
this  week  where  the  picture  will 
be  made,  using  scenes  near  Salem, 
Mass.  Leatrice  Joy,  Jacqueline 
Logan  and  Raymond  Hatton  will  be 
featured  players  in  the  George 
Melford  Production,  all  to  leave 
shortly  for  the  east. 

Joseph  Henabery,  directing 
“ Making  a Man,"  starring  Jack 
Holt,  with  Eva  Xovak  in  the  lead- 
ing feminine  role,  has  also  cast  Bert 
Woodruff,  Frank  Xelson,  Robert 
Dudley,  T.  P.  Locknev  and  others 
for  the  picture.  Albert  S.  Levine 
adapted  the  Peter  B.  Kyne  story. 

Sam  Woods  is  now  making  the 
first  scenes  of  “His  American 
Wife,”  starring  Gloria  Swanson. 

In  production  are  “ Kick  In,’’ 
under  the  direction  of  George  Fitz- 
maurice,  with  Betty  Compson,  Bert 
Lytell  and  May  MacAvoy ; “ Singed 
Wings,”  directed  by  Penrvn  Stan- 
laws,  with  Bebe  Daniels,  Conrad 
Xagel  and  Ernest  Torrence;  “A 
Daughter  of  Luxury,”  with  Paul 
Powell  and  Agnes  Ayres ; “ The 
Man  Who  Saw  Tomorrow,”  direct- 
ed by  Alfred  Green  with  Thomas 
Meighan,  star,  Leatrice  Joy,  June 
Elvidge,  Eva  Xovak,  Theodore 
Roberts,  John  Miltern  and  others : 
also  “ Thirty  Days,”  direction  of 
James  Cruze,  starring  Wallace 
Reid. 

Jack  Cunningham  has  been  as- 
signed to  prepare  continuin'  for 
“ The  Covered  Wagon,”  by  Emer- 
son Hough,  which  is  to  be  an  all 
star  special  directed  by  James 
Cruze. 

GOLDWYN 


F.  J.  Godsol,  here,  announces  his 
intention  of  producing  “ Vanity 
Pair.” 

R.  A.  Walsh  and  the  “Captain 
Blackbird  ” Company  arrived  from 
Tahiti  and  report  excellent  coopera- 
tion from  the  French  government. 
They  had  a narrow  escape  in  gale 
while  at  sea  in  small  vessel  and 
also  claim  a “ find,”  the  discover}'  of 
a native  girl  named  Xua  Xua,  who 
gives  promise  of  being  a Pickford 
of  the  South  Sea  Islands  and  may 
be  brought  here  to  play  in  pictures. 
Interior  scenes  for  “ Captain  Black- 
bird ” will  require  three  weeks  at 
the  studio. 

All  scenes  for  “ The  Christian  ” 
have  been  filmed,  is  the  report  of 
director  Maurice  Tourneur. 

| HAL  ROACH  | 


“ Doctor  Jack,”  starring  Harold 
Lloyd,  shipped  Pathe,  will  be  the 
first  release  under  the  new  Lloyd 
contract,  according  to  decision  of 
Hal  Roach  and  Elmer  Pearson. 
The  Snub  Pollard  comedy,  entitled 


“ Xewly  Rich,”  directed  by  Charles 
Parrott,  has  been  shipped,  also. 

Tom  McXamara,  who  has  written 
stories  for  previously  made  “ kid  ” 
comedies,  is  now  directing  “ The 
Rascal  Kid  ” company. 

James  Davis  is  back  at  the  Studio 
after  weeks  of  absence  because 
of  ptomaine  poisoning.  He  is  now 
directing  Paul  Parrott  Company  in 
a cannibal  story.  The  sixth  “ kid  ” 
comedy,  entitled  “ Saturday  Morn- 
ing.” was  shipped  last  week. 


I R-C  PICTURES  I 

The  following  have  been  added  to 
the  cast  of  the  Chester  Bennett 
production  of  “ Thelma,”  Harry 
Lonsdale,  Lila  Leslie,  Wedgwood 
Xowell,  June  Elvidge. 

Harry  Carey’s  next  production 
entitled  “ The  One  Man,”  from  a 
story  by  Elizabeth  Dejeans,  will  be 
directed  by  Val  Paul,  the  continuity 
by  Beatrice  Van.  The  cast  will  in- 
clude Vola  Vale,  Cullen  Landis, 
Myrtle  Stedman,  Charles  Lemoyne, 
William  Bryson,  Joseph  Harris, 
Donald  MacDonald. 

Ethel  Clayton’s  first  starring  role 
in  an  R-C  production  for  F.  B.  0. 
will  have  the  permanent  title  “A 
Three  Cornered  Kingdom.” 


! WARNER 

brothersI 

j i 

William  Seiter,  director,  has 
selected  the  following  cast  for  “ The 
Beautiful  and  Dammed”:  Harry 
Myers,  Clarence  Burton,  Walter 
Long,  Tully  Marshall,  Charles  Mc- 
Hugh, Parker  McConnell. 

Sydney  Franklin  begins  produc- 
tion o*f  “ Brass  ” next  week. 

Olga  Printzlau  is  writing  an  orig- 
inal story  and  continuity  under  the 
title  “ The  Little  Church  Around 
the  Corner.” 


METRO 


Allan  Forrest,  Lillian  Leighton 
and  Claude  Gillingwater  have  been 
engaged  to  support  Viola  Dana  in 
“ Emmy  Lou,”  which  will  be  direct- 
ed by  Hariyf  Beaumont. 

Irving  Willat  has  returned  from  a 
search  for  exterior  locations  at 
Monterey  for  “ All  the  Brothers 
Were  Valiant,”  in  order  to  begin 
on  this  production  starring  Billie 
Dove. 

Members  of  the  “ Quincy  Adams 
Sawyer  ” Company  are  back  from 
two  weeks  on  location  on  the 
Columbia  River  in  Washington. 

The  Bull  Montana  comedy  “ A 
Punctured  Prince  ” is  complete. 

UNIVERSAL 

i i 


“Forsaking  All  Others,”  a Col- 
lier’s Weekly  story  by  Mary  Ler- 
ner,  will  be  made  an  all  star  Jewel 
production,  to  be  directed  by  Emile 


Chautard.  Colleen  Moore  has  been 
engaged  for  the  lead,  while  other 
roles  are  being  cast,  gradually. 

William  Desmond  will  be  the 
lead  in  “Around  the  World  in 
Eighteen  Days,”  a serial,  under  the 
direction  of  Reeves  Eason. 

Edward  Laemmle  is  back  from 
Europe  and  will  direct  the  serial 
“The  Trail  Blazers”  starring  Art 
Acord. 

Lucien  Hubbard,  author  of  the 
original  story  entitled  “ Drifting,” 
the  next  starring  vehicle  for  Priscilla 
Dean,  is  also  preparing  the  con- 
tinuity. 

The  next  starring  role  for  Gladys 
Walton  wil  be  “ The  Run  Away 
Girl,”  which  will  be  directed  by 
King  Baggott. 

Rupert  Julian  will  direct  Lon 
Chaney  and  an  all  star  cast  in 
“ The  Hunchback  of  Xotre  Dame.” 

Dorothy  Wallace  James,  Mont- 
gomery Flagg  poster  girl,  arrives 
from  Honolulu  to  play  in  Von  Stro- 
heim’s “ Merry  Go  Round.” 

Helen  Ferguson  has  been  select- 
ed as  leading  w'oman  for  Frank 
Mayo  in  “ The  Hot  Head,”  to  be 
directed  by  Edward  Sedgwick. 


PICKFORD- 

FAIRBANKS 


“ Monsieur  Beaucaire,”  Booth 
Tarkington’s  novel  and  stage  play, 
has  been  decided  upon  as  Doug’s 
next. 

Elmer  Harris  is  now  writing  con- 
tinuity for  “ Dorothy  Vernon  of 
Haddon  Hall,”  w'hich  will  be  the 
next  production  for  Marv  Pick- 
ford. 

“ Tess  of  the  Storm  Country” 
will  be  a regular  release  by  United 
Artists,  opening  about  the  same 
time  in  Xew  York  as  Fairbank’s 
“ Robin  Hood,”  now  in  final  edit- 
ing. 

Art  Rosson  is  now  engaged  in  the 
final  editing  of  “ Garrison’s  Finish,” 
starring  Jack  Pickford,  which  will 
be  the  first  release  of  Allied  Pro- 
ducers through  United  Artists  Ex- 
changes. Jack  will  possibly  make 
one  picture  in  Xew  York  before 
he  returns  to  the  west  coast. 


UNITED 

i ; 

Kate  Lester  and  Frank  Hayes 
have  been  added  to  the  cast  of  Selz- 
nick’s  “ One  Week  of  Love.”  For 
this  production,  one  of  the  largest 
sets  ever  erected  at  United  is  be- 
ing used,  representing  a country 
estate  mansion,  with  sw'imming 
pool,  sunken  gardens  and  spacious 
surroundings. 

Principal  Pictures  announce  cast 
of  Irving  Cummings  production 
“ Chicago  Sal  ” to  include  Milton 
Sills,  Alive  Lake,  Ralph  Lewis, 
Richard  Headrick  and  others. 

Fred  Hibbard  Productions  will 
make  a series  of  twenty-six  com- 
edies, featuring  Jimmy  Adams,  for 
Educational,  under  the  direction  of 
Fred  Fishback,  formerly  of  a Cen- 
tury unit. 


| INDEPENDENT  | 

Harry  Garson  has  engaged  Elliot 
Dexter,  Helen  Jerome  Eddy, 
Arthur  Hoyt,  Lloyd  Whitlock  and 
Barbara  Worth  as  principals  for 
the  film  version  of  James  Whit- 
comb Riley’s  poem  “ An  Old  Sweet- 
heart of  Mine."  Continuity  for 
this  production,  under  way.  was 
written  by  Luis  Leighton  and  Hope 
Loring. 

Wallace  Worsley  is  directing 
Leah  Baird  in  " All  Mine,”  at  the 
Ince  studio  supported  by  a cast 
including  Richard  Tucker.  Walter 
McGrail  and  Tom  Santschi. 

The  first  William  R.  Leighton 
production  is  being  cast  at  the 
Hollywood  Studio. 

Doubleday  Productions,  making 
“ Blazing  Arrows,”  starring  Lester 
Cuneo,  for  which  Francelia  Billing- 
ton  has  been  engaged  for  the  femi- 
nine lead,  will  be  distributed  by 
Western  Pictures,  the  company  now 
working  at  Mt  Baldy. 

Schulberg  Productions  have  pur- 
chased an  original  story  by  Larry 
Evans,  titled  “ Are  You  a Failure  ” 
for  the  next  Tom  Forman  produc- 
tion. which  is  now  being  cast.  Con- 
tinuity for  same  is  being  prepared 
by  Eve  Unsell.  A stage  play  from 
this  story  has  been  contracted  for 
and  after  picture  is  released,  the 
story  will  be  published  in  a maga- 
zine. 

Victor  Schertzinger  is  making 
the  last  scenes  for  the  Katherine 
McDonald  subject,  “ The  Lonely 
Road,”  and  Louis  J.  Gasnier  is  now 
editing  “ Thorns  and  Orange  Blos- 
soms.” 


News  from  Chicago 

(Continued  from  fage  1380) 
Ascher  Brothers  are  planning  to 
pay  more  attention  to  music  and 
short  subjects,  as  part  of  their  new 
policy  for  improving  the  presenta- 
tions and  conduct  of  their  nu- 
merous theatres.  Orchestras  will  be 
increased  in  size,  as  well  as  quality 
and  in  several  houses  entire  new' 
orchestras  installed.  Harry  Hos- 
ford  and  his  Hollywood  entertain- 
ers are  now  the  star  feature  of  the 
Commercial,  which  is  proving  very 
popular  with  the  audiences.  The 
feature  picture  at  this  theatre  is 
being  played  by  the  organ,  the  en- 
tertainers rendering  the  overture 
and  playing  selections  during  the 
short  reel.  Lois  Mannon  and  her 
orchestra  have  been  transferred 
from  the  Oakland  Square  theatre 
to  the  Frolic,  and  other  changes  are 
in  prospect.  Ascher  Brothers  have 
arranged  to  play  forty-one  Para- 
mount pictures  at  all  their  houses 
during  the  year  and  this  wTeek 
started  showing  “Orphans  of  the 
Storm,”  which  will  be  screened  at 
all  the  houses  of  the  Ascher 
Brothers  circuit,  for  a four  day  run, 
being  an  innovation  as  to  length  of 
run.  a similar  prolonged  booking 
never  having  been  attempted  before 
in  all  their  houses. 


1383 


September  i 6 , 1922 


Reviews  of  the  Latest  Features 


.Conducted  by  LAURENCE  REID ; 


Chain  Lightning  ” 

Arrow — Five  Reels 
< Reviewed  by  Laurence  Reid ) 

A SCREEN  author  can  never  go  very  far 
astray  in  public  approval  when  he 
places  a story  in  the  sunny  South,  introduces 
an  impoverished  family  and  brings  forth  a 
racehorse  for  the  big  highlight.  You  will 
naturally  ask:  “Where  have  I seen  this  plot 

before?  ” True,  it  has  served  long  and  faith- 
fully in  fiction.  The  pathos?.  Wait.  The 
Southern  gentleman,  suh,  must  always  be- 
long to  an  old,  established  family.  He  must 
become  involved  in  financial  difficulties,  and 
his  total  assets  must  include  his  charming 
daughter  and  her  fast  steed. 

Work  it  out  for  yourself.  Must  you  know 
that  the  girl  returns  to  find  that  her  horse 
has  been  sold  to  her  father’s  bitterest  enemy 
| — ,a  man  who  has  never  recovered  from  be- 
ing jilted  by  her  mother  in  the  heyday  of 
his  youth?  So  the  plot  narrows  down  to  the 
Derby  with  the  major  putting  up  his  last 
1 penny  on  Chain  Lightning.  The  crooked 
: jockey  attempts  to  make  advances  to  the  girl. 
And  with  her  refusal  to  entertain  his  ad- 
I vances,  threatens  to  “pull”  the  horse.  So  to 
relieve  her  father’s  worries,  she  consents 
to  the  jockey’s  plans,  though  she  escapes  in 
the  nick  of  time  to  ride  the  horse  under  the 
wire  a winner. 

j Racehorse  stories  usually  make  sure-fire 
audience  picture.  And  “Chain  Lightning”  lives 
up  to  its  anticipated  highlights.  The  racing 
scenes  are  filled  with  color  and  thrills,  and 
there  are  sufficient  elements  of  a dramatic 
nature  to  provide  a first  rate  entertainment. 

! Heart  interest?  Oh,  surely.  And  romance — 
to  say  nothing  of  villainy.  You  may  know 
how  this  story  will  develop  from  the  opening 
caption  and  scene,  but  notwithstanding  its 
familiarity  of  plot,  it  manages  to  hold  the 
spectator’s  interest.  The  atmosphere  is  well 
suggested  while  the  interpretation  is  well 
taken  care  of  by  Ann  Little  as  the  girl  and 
Norval  MacGregor  as  her  father. 

There  is  no  chance  of  failure  when  the 
daughter  wears  the  family  colors.  Which 
suggests  to  us  that  many  owners  of  fast 
steeds  which  have  developed  into  “ platers  ” 
should  turn  their  jockeys  out  and  bring  on  the 
girls. 

The  Cast 

Peggy  Pomeroy Ann  Little 

Major  Pomeroy Norval  McGregor 

Red  Rollins William  Carroll 

Colonel  Bradley Joseph  Girard 

Bob  Bradley Jack  Daugherty 

By  J.  Grubb  Alexander.  Scenario  by  Agnes 
Parsons.  Directed  by  Ben  Wilson. 

The  Story — Southern  family  becoming  im- 
poverished and  involved  in  scandal,  the  father  is 
forced  to  sell  his  daughter’s  racehorse.  The 
noble  steed  is  entered  in  the  'Derby  and  it  is  all 
planned  to  run  a crooked  race.  The  girl,  how- 
ever, rides  the  horse  and  wins. 

Classification — Racehorse  story  carrying  the 
usual  plotting  of  villain  to  conduct  a crooked 
race.  Some  romance  and  a note  of  pathos  as 
the  scene  is  laid  in  the  South. 

Production  Highlights — Able  work  of  cast. 
The  race  track  scenes  which  look  like  the  real 
thing.  The  love  interest.  First  rate  details. 

Exploitation  Angles — This  title  is  a good  one 
and  can  be  linked  up  for  advertising  in  several 
ways.  Flay  up  the  race  track  element  and  men- 
tion that  it  carries  several  thrills.  Put  one  of 
your  employees  in  a jockey  uniform  and  let 
him  parade  the  streets  on  a race  horse. 

Drawing  Pozver — Will  please  neighborhood 
audiences  everywhere. 


The  Educational  comedy  entitled  “Pardon  My 
Glove,”  includes  the  two  scenes  above. 

“ Rounding  Lip  the  Law  ” 

Ay  won  Film  Corporation — Five  Reels 
(Reviewed  by  D.  I.  Gest ) 

THIS  is  a fair  sort  of  Western  in  which 
Big  Boy  Williams  as  Larry  Connell  is 
pretty  much  the  whole  works,  although  Patri- 
cia Palmer  as  Doris  Hyland  appears  to  ad- 
vantage. 

The  plot  has  been  used  in  all  its  angles, 
times  innumerable,  but  is  one  that  always 
has  a certain  appeal  to  the  lovers  of  Western 
films.  Williams  gets  a kick  into  his  work, 
furnishing  sufficient  thrills  and  excitement  to 
carry  through  the  five  reels.  His  stunt  in 
jumping  from  his  horse  to  overpower  the 
sheriff  following  his  arrest  for  the  hold-up  of 
“ Branch  ” Doughty  is  cleverly  done. 

The  blowing  up  of  the  sheriff’s  office  by 
Larry  and  his  gang  as  Larry  rescues  Doris 
from  Branch  furnishes  an  exciting  climax  for 
the  picture. 

The  directing  and  photography  in  “ Round- 
ing Up  the  Law”  are  satisfactory.  Some 
of  the  out-door  shots  are  excellent.  The 
poker  game  in  which  Larry  wins  the  sheriff’s 
ranch  is  featured,  but  is  decidedly  not  an  in- 
novation. Westerns  appear  incomplete  with- 
out a draw  poker  game  or  two. 

Exhibitors  who  cater  to  patrons  who  de- 
light in  Westerns  should  satisfy  with  this 
one. 

The  Cast 

Larry  Connell... Big  Boy  Williams 

Doris  Hyland Patricia  Palmer 

“ Bull  ” Weyman ....  Chet  Ryan 

“ Branch  ” Doughty Russell  Gordon 

Judge  Hyland William  McCall 

Produced  by  Charles  R.  Seeling.  Distributed 
by  Aywon  Film  Corporation. 

The  Story — Crooked  sheriff  and  his  pal,  run 
their  border  town  as  they  see  fit  until  hero 
blows  in  one  day  and  wins  the  sheriff’s  ranch 
at  draw'  poker.  The  latter  is  determined  to 
get  back  his  property  at  any  cost  and  hero  is 
equally  decided  to  keep  it.  Hero  decides  to 
fight  the  pair  with  law  instead  of  guns.  Villain 
escapes  and  hires  a lawyer,  but  is  later  captured 
by  the  sheriff.  Then  follows  his  thrilling 
escape,  the  rescue  of  the  girl  and  the  blowing 
up  of  the  sheriff’s  office.  Romance  and  order 
triumph. 

Production  Highlights — Larry’s  rescue  of 
Doris  Hyland,  picking  her  from  the  back  of  a 
runaway  horse.  Larry’s  leap  from  his  horse 
in  overpowering  Sheriff  Weyman  to  escape 
after  his  arrest.  The  blowing  up  of  the 
sheriff’s  office. 

Classification — Western  melodrama  punctured 
with  customary  action  which  takes  in  fast 
riding  and  quick  gun-plav  . Is  similar  to  other 
pictures  of  Big  Boy  Williams. 

Exploitation  Angles — If  you  have  played  the 
other  Big  Boy  Williams  pictures,  this  one  will 
surely  get  over.  It  gives  this  virile  star  plenty 
of  opportunity  to  show  his  skill  in  the  saddle 
and  with  the  customary  tw'O  guns.  Use  your 
usual  exploitation  ideas. 


“ Heroes  and  Husbands  ” 

First  National — Eight  Reels 
(Reviewed  by  Stuart  Gibson) 

DESPITE  a rather  trite  title — which,  it 
must  be  admitted,  nevertheless  fits  the 
picture  to  perfection — “ Heroes  and  Hus- 
bands ” is  a really  fine  dramatic  narrative, 
well  acted,  well  directed  and  well  photo- 
graphed. It  is  woven  of  considerably  more 
subtle  material  than  many  features  in  these 
days  of  balderdash  and  hokum.  The  theme 
isn't  a new  one — what  theme  is? — but  it  has 
been  done  with  a series  of  unusual,  original 
twists  and  the  consequence  is  a picture  of 
far  more  than  ordinary  merit.  Taking  100  as 
par,  its  percentage  would  be  pretty  near  99 
per  cent. 

Katherine  MacDonald  is  one  of  the  stars 
who  knows  how  to  act,  and  her  supporting 
cast  in  “ Heroes  and  Husbands  ” has  helped 
her  wonderfully.  The  work  of  Charles  Clary 
and  Charles  Gerrard  is  very  good  indeed,  and 
Nigel  Barrie  plays  a rather  unsatisfying  hero 
in  a manner  to  make  him  as  pleasant  as  he 
can  be  mde. 

Dealing  as  it  does  with  a young  novelist 
and  playwright  who  makes  of  her  house- 
party  companions  the  characters  in  her  new 
play  and  through  her  manipulation  of  them 
succeeds  in  straightening  out  several  compli- 
cated lives  and  love  affairs,  including  her 
own,  the  story  gives  opportunity  for  several 
bits  of  subtlety  which  are  aptly  cared  for  by 
the  intelligent  acting  and  direction. 

The  play  has  a “ big  punch  ” in  it — when 
the  heroine  stands  with  smoking  revolver, 
having  shot  quite  unintentionally  one  of  her 
fellow  guests — and  this  “ punch  ” is  the  cli- 
max of  a sequence  of  scenes  which  lead  up 
to  it  with  action  which  takes  the  breath  time 
after  time.  Despite  the  latter  fact,  there  is 
none  of  the  customary  thrilling  which  winds 
up  with  a lady’s  hair  over  her  shoulders,  a 
naked  shoulder,  or  a surprised  amour  behind 
the  drawing  room  curtains. 

The  Cast 

Su’sanne  Danbury  Katherine  MacDonald 

Walt  Gaylord -Nigel  Barrie 

Hugh  Bemis Charles  Clary 

Martin  Tancray Charles  Gerrard 

Agatha  Bemis  Mona  Kingsley 

Annette  Ethel  Kay 

Story  by  Charles  A.  Logue.  Directed  by  Chet 
Withey.  A First  National  Attraction. 

The  Story — Susanne  Danbury,  novelist,  goes 
to  a houseparty  where  the  man  whom  she 
loves,  the  man  who  loves  her,  the  woman  who 
loves  Susanne’s  lover  and  the  husband  of  her 
rival  all  are  assembled.  By  pretending  they 
are  characters  in  her  play  and  carrying  out 
this  pretense,  she  moulds  them  under  her. 
fingers.  Rehearsing  the  pretended  climax,  she 
shoots  her  rival’s  husband  with  a pistol  “fixed” 
for  the  latter  to  use  upon  the  man  she  loves. 
Her  arrest  brings  confession  from  the  man 
who  loves  her,  and  after  that  the  tangled  skein 
is  unraveled  through  the  shock  which  comes 
from  the  shooting. 

Classification — Straight  drama  of  love  and 
life,  laid  among  wealthy  folk. 

Production  Highlights  — ■ The  rich  scenes  in 
the  houseparty.  The  highly  dramatic  sequence 
when  Katherine  MacDonald  takes  the  deadly 
pistol  after  it  has  been  trice  aimed  for  firing — 
and  fires  it.  The  confession  of  Tancray.  The 
splendid  acting. 

Exploitation  Angles — Katherine  MacDonald 
is  in  herself  a big  card.  Women  ought  to  grab 
a line  like  this — “If  you  saw  the  man  you 
love  succumbing  to  the  charms  of  a married 
woman,  how  would  you  get  him  back?”  The 
idea  of  a play  within  a play  likewise  ought  to 
appeal. 


1584 


M o t i o ii  Picture  N e xv  s 


" The  Man  ho  Played  God  * 

Distinctive  Production — Six  Reels 


(Reviewed  by  Charles  Larkin/ 

EXHIBITORS  who  have  open  dates  around 
the  coming  winter  holiday  season  should 
lose  no  time  in  booking  this  outstanding  pro- 
duction. Here  is  a picture  that  carries  the 
message  of  the  Yuletide  season  — give  to 
others  that  you  may  be  happy  yourself.  It 
is  a delightfully  refreshing  story  that's  off  the 
beaten  path  of  screen  literature.  It  has  a 
powerful  moral.  It  shows  us  'hat  no  matter 
how  wretched  we  ourselves  may  be  there  are 
others  in  this  world  in  more  dire  straits.  Real 
happiness  for  ourselves  is  to  be  found  in  help- 
ing those  less  fortunate.  Theatregoers  will 
remember  Otis  Skinner’s  fine  work  on  the 
stage  in  “ The  Silent  Voice.”  the  play  on 
which  this  picture  is  based.  As  John  Arden, 
the  famous  musician  who  loses  his  hearing 
and  becomes  a hypochrondriac,  only  to  be 
made  into  a different  man  and  happy  again 
through  the  joy  he  gets  in  helping  unfortu- 
nates who  roam  into  the  park  opposite  his 
secluded  apartment.  Mr.  Arliss  gives  us  a 
characterization  of  wonderful  appeal. 

The  production  has  been  excellently 
mounted  in  every  detail,  although  the  story  is 
the  thing  here  and  lavish  settings  are  not 
needed.  One  forgets  all  but  the  intensely  in- 
teresting theme.  We  are  taken  through  some 
dramatic  moments  when  Arcen  renounces 
God  and  decides  to  take  his  own  life.  Saved 
by  his  butler  he  is  made  to  see  the  beauty  of 
helping  others.  Arden,  through  his  knowl- 
edge of  lip  reading  which  he  has  >tudied  while 
in  seclusion  in  New  York  and  with  the  aid  of 
a pair  of  field  glasses,  is  able  to  ascertain  the 
things  which  are  troubling  other  folks.  Right- 
ing the  sorrows  of  others  he  forgets  his  own 
misfortune. 

The  Yuletide  spirit  of  the  story  is  what 
makes  the  offering  an  especially  valuable  one 
for  the  midwinter  season.  Ann  Forrest  as 
the  wife  is  as  attractive  as  ever.  The  other 
players  are  adequate.  “ The  Man  Who  Played 
God  ” is  an  example  of  what  the  public  is 
yearning  for. 

The  Cast 


John  Arden 
Margery  Blaine 

Carter 

Philip  Stevens. 

Mildred 

Little  Girl 

Little  Boy 

Young  Woman. 
Young  Man 
Old  Woman 
Old  Man.  ... 


. . . George  Arliss 
Ann  Forrest 
. . . Ivan  Simpson 
. . Edward  Earle 
Effie  Shannon 
M riam  Battista 
. Mickey  Bennett 
....  Mary  Astor 
Pierre  Gendron 
Margaret  Seddon 
J.  D.  Walsh 


Adapted  from  Jules  Eckert  Goodman’s  play  and 
based  on  the  story  by  Gouveneur  Morris.  Di- 
rected by  Harmon  Weight.  Scenario  by  Forrest 

Halsey.  Photographed  by  Harry  Fischbeck. 

The  Story — John  Arden,  a famous  musician, 
loses  his  hearing  and  as  a result  goes  into  seclu- 
sion. He  studies  lip  reading,  and  “hears”  un- 
fortunates in  the  park  tell  of  their  troubles.  He 
finds  that  others  also  have  their  sorrows. 
Eventually  he  interests  himself  in  aiding  these 
poor  folk  and  through  the  joy  which  this  aid 
brings  to  others  he  is  made  into  a different  man. 

Classification — A dramatic  treat  sending  home 
a real  sermon  in  film  form  and  carrying  the 
message  of  “ peace  on  earth,  good  will  to  men.” 
Excellently  portrayed  by  a remarkable  cast. 

Production  Highlights — The  masterful  char- 
acterization given  the  role  of  John  Arden  by 
that  distinguished  artist,  George  Arliss.  The 
excellent  moral  of  the  picture.  The  work  of 
the  cast.  The  scenes  showing  Arden  aiding 
other  unfortunates.  The  scene  in  which  he  of- 
fers his  wife  her  freedom.  The  regaining  of  his 
hearing  in  the  church. 

Exploitation  Angles — Play  up  Arliss  in  blazing 
letters.  The  picture  offers  an  opportunity  of 
putting  on  a private  showing  for  the  deaf  in- 
stitute inmates  of  your  city.  Also  the  wonders 
of  lip  reading  may  be  made  the  subject  for  a 
newspaper  article  by  the  specialists  of  your  city. 
Play  up  the  fine  production  and  cast.  You  can 
go  the  limit  on  superlatives  here. 

Drawing  Power — Put  this  one  on  any  time  in 
any  house  and  with  proper  exploitation,  it  should 
be  a box  office  winner. 


Scene  from  the  Arrow1  Mirthquake  comedy,  “ The 
Fast  Mail  Man.” 

“"Back  to  A ellow  Jacket 

Arrow  Film  Corporation — Six  Reels 
< Reviewed  by  D.  I.  Gest) 

«DACK  TO  YELLOW  JACKET”  has  a 

-D  happy  combination  from  an  exhibitor’s 
standpoint.  It  is  a Peter  B.  Kyne  feature 
story  that  has  been  published  in  the  Cosmo- 
politan Magazine;  while  Ben  Wilson,  the 
sponsor,  has  built  up  considerable  of  a repu- 
tation as  a producer  through  years  of  arduous 
work,  and  Roy  Stewart,  Kathleen  Kirkham 
and  Earl  Metcalf,  who  have  the  principal 
parts,  have  a large  following  among  the 
movie  fans. 

“Back  to  Yellow  Jacket”  is  a story  of  the 
great  outdoors — of  the  West  in  the  pioneer 
days.  There  is  plenty  of  action  and  Wilson 
has  directed  it  smoothly,  swiftly  and  uner- 
ringly toward  the  most  dramatic  climax. 

While  Carmen,  the  wife,  in  disobedience  of 
her  husband’s  command  attends  a public 
dance  with  “ Flush  ” Kirby,  notorious  gam- 
bler, and  previously  had  asked  William  Car- 
son,  an  old  admirer  to  carry  her  back  East 
with  him.  there  is  nothing  in  the  play  to 
offend  the  most  fastidious.  It  is  not  over- 
sexed, in  any  sense.  Even  as  a public  dance 
hall  girl,  Carmen  does  not  forget  her  vows. 
When  she  saves  Carson  as  her  husband,  Jim 
Ballantyne,  is  about  to  blow  him  to  pieces, 
thinking  that  he  was  the  man  who  caused 
Carmen  to  desert  her  home,  the  wife  has  no 
difficulty  in  explaining  all. 

“Back  to  Yellow  Jacket”  should  please, 

and  is  especially  adapted  to  the  smaller  towns 
and  neighboring  houses. 

The  Cast 

Jim  Ballantyne  Roy  Stewart 

Carmen,  his  wife Kathleen  Kirkham 

William  Carson Earl  Metcalfe 

Author — Peter  B.  Kyne.  Director — Ben  Wilson. 

Distributed  by  Arrow  Film  Corporation. 

The  Story — Carmen,  wife  of  “ Sunny  Jim  ” 
Ballantyne,  prospector,  defies  husband  and  at- 
tends public  dance  with  “ Flush  ” Kirby,  notori- 
ous gambler.  Following  quarrel  she  vainly  asks 
William  Carson,  an  old  sweetheart,  to  take  her 
East  with  him.  Ballantyne  after  battle  with 
Kirby  finds  Carmen  has  left  for  parts  unknown. 
Later  he  returns  from  desert  mine  and  meets 
Carmen,  now  a dance  hall  girl.  Believing  Car- 
son,  his  pal,  the  wrecker  of  his  home  and  father 
of  Carmen’s  boy,  he  returns  to  mine  to  kill  him. 
Carmen  arrives  in  time  to  prevent  tragedy. 

Classification — A drama  with  plenty'  of  action 
and  sufficient  heart  appeal. 

Production  Highlights — The  battle  between 
Jim  and  Kirby'  in  dance  hall  after  Ballantyne 
brands  Carmen  with  cigar.  Jim’s  return  to 
Yellow  Jacket  to  find  Carmen  a dance  hall  girl. 
Carmen’s  timely'  arrival  at  mine  to  prevent  Jim 
from  blowing  up  his  pal,  William  Carson,  who 
he  believes  wrecked  his  home. 

Exploitation  Angles — Play'  up  the  author. 
Cash  in  on  the  Cosmopolitan  circulation.  Stars 
are  sufficiently'  popular  to  be  used  prominently 
in  advertising.  Title  and  locale  can  be  utilized 
for  street  ballyhoo.  A mining  camp  lobby'  should 
go  well. 

Drawing  Power — Should  go  especially  well  in 
the  neighborhood  houses  and  in  smaller  towns. 


“ Little  Wildcat  " 


Vitagraph — Five  Reels 
( Reviewed  by  Laurence  Reid ) 


VITAGRAPH  seems  to  be  having  a diffi- 
cult time  finding  an  ideal  story  for  Alice 
Calhoun.  Whether  it  is  because  her  sponsors 
think  her  more  adaptable  for  ingenue  roles 
and  don’t  go  to  the  trouble  of  looking  for 
dramatic  stories  with  vital  characterizations — 
the  fact  remains  that  this  fragrant  personality 
whose  charm  and  talent  endeared  her  to  pic- 
ture patrons  everywhere  in  “ The  Little  Min- 
ister,” has  not  as  yet  found  a play  which  may 
be  ranked  with  Barrie’s  quaint  study.  True, 
“ Little  Wildcat  ” comes  the  closest. 

Its  characterization  is  far  more  important 
than  its  plot  and  while  both  have  been  used  a 
score  of  times,  the  star’s  interpretation  of  a 
tough  little  street  gamin  who  is  transformed 
into  a gorgeous  creature  of  society  will  win 
her  many  superlatives  among  the  writing 
gentry,  and  a host  of  new  friends  among  the 
picture  public  because  of  the  vitality,  en- 
thusiasm, and  genuine  talent  for  character 
expression  which  she  puts  into  her  role  of 
Mag.  One  would  never  think  such  a trans- 
formation possible.  And  while  it  is  a credit 
to  Miss  Calhoun,  the  plot  isn’t  always  con- 
vincing because  the  old  life  is  seldom  referred 
to  and  never  investigated.  However,  it  is  in- 
teresting most  of  the  way  and  doubtless  the 
seamy  side  of  life  as  depicted  in  the  early 
reels  will  score  more  readily  than  the  society 
episodes. 

A practical  judge  argues  in  his  club  that 
these  street  waifs  can  never  rise  above  their 
training  and  environment.  A sentimentalist 
— call  him  a humanitarian — argues  that  all 
they  need  is  a chance.  So  he  adopts  this 
gamin  and  straightway  makes  her  into  a lady. 
And  Alice  Calhoun  is  just  as  easy — just  as 
sure  in  this  study  as  she  is  when  playing  the 
wildcat  of  the  slums.  The  role  brings  her 
right  up  to  the  front.  And  the  time  is  ripe 
to  scour  the  literary  field  for  a real,  dramatic 
story.  There  are  little  touches  which  are 
needed  here.  As  she  goes  through  the  trans- 
formation her  guardian  should  have  found  her 
some  girl  friends  for  the  sake  of  companion- 
ship. She  cultivates  all  the  graces  too  quickly. 
Which  sort  of  indicates  that  the  picture  suf- 
fered in  its  editing.  The  author  uses  the  war 
for  dramatic  substance.  And  the  heroine  as 
a nurse  rescues  the  youthful  judge,  who  is 
unaware  of  her  identity  until  the  conflict  is 
over.  He  has  worshipped  a memory  and  it 
becomes  a reality  eventually.  Thus  he  is 
forced  to  admit  his  argument  is  false.  The 
picture  is  well  staged,  carries  good  atmos- 
phere, and  is  capably  played  by  the  cast. 


The  Cast 

“a/  °’Ath*  A1Iey Alice  Calhoun 

Judge  Arnold Ramsey  Wallace 

“ D>eut>.'Y^rfi-  Herbert  Fortier 

wBun,.,.,*?.ulI,gan  Oliver  Hardy 

Mrs.  Wx  dmg. Adele  Farrington 

**r-.  Wilding Arthur  Hoyt 

Jack  Wilding Frank  Crane 

Sete  • : • • J ames  F arley 

Captain  Carl  Herman Henry  Hebert 

Babette Maud  Emery 

By  Gene  Wright.  Scenario  by  Bradley  J.  Smol- 

len.  Directed  by  David  Divad.  Produced  by 


Vitagraph. 

7 he  Story — Girl  of  the  slums  is  rescued  from 
her  environment  by  humanitarian  who  adopts 
her.  Her  benefactor  has  saved  her  from  prison 
term,  the  judge  condemning  her  from  the  argu- 
ment that  such  types  are  not  worth  saving. 
War  breaks  out  and  she  enlists  as  nurse  and 
rescues  the  judge.  He  does  not  know  her  but 
worships  her  memory.  Eventuallv  he  is  forced 


to  admit  that  his  theory  is  wrong  when  he  falls 
in  love  with  her. 


Classification — Heart  interest  story  tinctured 
with  romance.  Carries  atmosphere  of  slums  and 
that  of  society. 

Production  Highlights — Star's  fine  perform- 
ance getting  into  character  throughout.  Her 
costumes.  Scenes  of  slum  life.  The  good  at- 
mosphere. 

Exploitation  Angles — Ballyhoo  the  star  as 
having  her  best  picture  since  “ The  Little  Min- 
ister.” Play  up  title  and  describe  it  as  a highly 
interesting  study  of  character  in  the  making. 


It’s  good  business  to  sell  fifteen  shows 
instead  of  one,  without  increasing 
your  overhead 


Ruth  Rolan 


The  Timber  Que 


Every  retailer  knows  that  it’s  fine  business  to 
sell  fifteen  of  an  article  at  one  time , instead 
of  one. 

His  selling  effort  is  no  greater.  His  over- 
head is  no  greater.  He  has  insured  against  hav- 
ing the  balance  of  the  business,  with  its  profit, 
going  to  a competitor.  With  a good  article  he 
has  pleased  the  customer  and  more  than  pleased 
himself. 

You  can  do  just  that  thing  with  “The 
Timber  Queen.”  Give  it  a good  send-off  in  your 
advertising.  Get  your  people  in  for  the  first 
episode. 

They  are  sold  for  the  whole  fifteen. 

It’s  a great  big  Western  serial,  beautiful, 
thrilling,  splendidly  produced.  It  will  live  up  to 
every  good  thing  you  say  of  it. 


Produced  by 

Ruth  Roland  Serials,  Inc. 

Supervised  by 
Hal  E.  Roach 


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that  any  exhibitor  can 
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ESTERN  DRAMA  is  very 
popular  for  the  reason  that 
people  like  to  be  thrilled,  like  to 
see  the  life  and  romance  of  the  last 
frontier. 

The  chief  criticism  of  many 
Westerns  has  been  due  to  the 
stories.  People  don’t  like  to  know 
beforehand  how  the  picture  is 
going  to  end. 

Pafhepicture 


The  Range  Rider  Series  have 
true  feature  stories. 

Any  one  of  them  has  enough 
story  to  fill  a good  five  reel  feature. 

And  each  one  has  a real  wallop 
for  a finish. 

Quality  sticks  out  all  over  them 
like  the  quills  on  a porcupine. 

Directed  by  Ford  Beebe 


September  i 6 , 1922 


1387 


“ The  Galloping  Kid  ” 

Universal — 4783  Feet 

(Reviewed  by  Laurence  Reid) 

THIS  is  going  to  please  them.  Any  story 
laid  in  the  West  which  gets  away  from 
the  usual  cattle  rustling  will  send  any  patron 
away  satisfied.  Ed  (Hoot)  Gibson  has  a breezy 
comedy  melodrama  here — one  which  places 
him  in  a likeable  role — a happy  - go  - lucky 
drifter  who,  apparently,  doesn’t  care  what 
happens,  and  while  it  doesn’t  rely  upon  a 
display  of  armament  or  furious  riding,  the 
highlights  are  taken  care  of  in  some  slices  of 
intimate  hokum. 

The  National  Board  of  Review  has  recom- 
mended this  picture  as  especially  suitable  for 
adolescents.  But  we  rise  to  remark  that  it 
will  please  a considerable  majority  who  voted 
for  Cleveland  or  Blaine.  It  keeps  going  from 
the  moment  that  Hoot  seats  himself  on  a 
baggage  truck  and  waits  for  something  to 
happen.  And  when  he  accepts  a ten  spot  to 
drive  a rancher’s  daughter  to  her  home  you 
sit  right  up  and  pay  attention.  There  is  an 
oily  villain  here  whose  life  is  threatened  if  he 
does  not  give  up  his  attention  to  the  girl.  So 
he  bribes  our  hero.  Gibson  doesn’t  care 
a hoot  whether  he  gets  over  with  her  or  not. 
He  reaches  the  house  and  is  employed  on  the 
spot  to  act  as  chaperon  for  the  girl.  But  she 
is  a little  tease  and  before  you  know  it  she 
has  trapped  him  with  the  aid  of  the  crook — 
trapped  him  up  among  the  rocky  cliffs  the 
erstwhile  abode  of  the  cliff  dwellers. 

And  here  comes  the  characteristic  Gibson 
action.  He  learns  that  the  villain  is  schem- 
ing to  mulct  the  rancher  out  of  his  property. 
In  reality  the  crook  is  a mining  engineer  de- 
termined to  gain  title  to  the  girl’s  heart  and 
to  the  cliffs  for  the  sake  of  the  platinum 
secreted  in  them.  So  he  rounds  up  the  hire- 
lings and  the  chief  arch-plotter.  This  is  all 
presented  in  a happy-go-lucky  fashion,  the 
melodrama  being  evenly  balanced  with  the 
comedy.  And  because  he  looks  the  drifter 
and  drifts  along  in  an  indifferent  way,  the 
girl  soon  becomes  interested.  Hoot  performs 
his  duty,  and  the  conclusion  is  a breezy  touch 
since  it  shows  him  endeavoring  to  pass  out 
of  her  life  by  riding  the  bumpers  on  a freight 
car.  But  he  drops  to  the  rails  and — there  is 
the  girl  waiting  for  him  with  a horse  and 
buggy.  A neat  little  Western  and  you’ll  agree 
with  us  that  it  offers  variation  from  the  usual 
pattern.  The  direction  is  particularly  good— 
there  being  several  novel  incidents  introduced. 

The  Cast 

“Simplex”  Cox Ed  (Hoot)  Gibson 

Helen  Arnett Edna  Murphy 

“Five-Notch”  Arnette Lionel  Belmore 

Fred  Bolston Leon  Bary 

Steve  Larabee Jack  Walters 

Zek  Hawkins Percy  Challenger 

By  William  H.  Hamby.  Scenario  by  A.  P. 

Younger.  Directed  by  Nat  Ross.  Photographed 
by  Arthur  E.  Reeves,  Produced  by  Universal. 

The  Story — Drifter  is  hired  by  crook  posing 
as  artist  to  take  wealthy  rancher’s  daughter 
from  station  to  her  home — the  crook  fearing  for 
his  life.  The  drifter  is  so  fearless  that  the 
rancher  employs  him  to  act  as  chaperon  for  the 
girl.  She  makes  life  miserable  for  him.  The 
crook  double-crosses  him,  but  the  hero  discovers 
his  scheme  and  saves  her  father’s  property.  As 
a result  he  wins  the  girl. 

Classification — Comedy  melodrama  offering 
variation  of  usual  western  plot.  Some  thrills 
and  plenty  of  romance. 

Production  Highlights — The  adaptability  of 
Gibson  for  his  role  of  happy-go-lucky  drifter. 
Scene  when  he  is  trapped  in  cliff.  Scene  when 
he  captures  the  hirelings  of  the  crook.  The 
comedy  moments.  The  pleasing  work  of  Edna 
Murphy.  The  novel  touches  in  the  direction. 

Exploitation  Angles — There  is  a snappy  title 
to  this  picture.  So  use  it.  Use  a ballyhoo  stunt 
with  a cowboy  galloping  up  and  down  the  streets 
advertising  the  picture.  Play  it  up  as  a breezy 
and  interesting  picture.  And  use  a comedy 
angle  in  all  your  copy. 

Draiving  Power — This  will  get  over  wherever 
shown. 


A scene  from  “ In  the  Night,”  a new  Producer’s 
Security  release  via  State  Rights. 


“ A Ladies’  Man  ” 


Metro — 3000  Feet 


(Reviewed  by  Charles  Larkin) 

MOST  motion  picture  audiences  have  seen 
Bull  Montana  in  some  of  the  biggest 
screen  offerings,  notably  with  Doug  Pair- 
banks.  Many  have  suggested  that  he  would 
be  good  as  a star.  Well,  here  the  Adonis  of 
the  shadow  stage  gets  his  chance  and  he 
makes  the  most  of  it.  The  film  is  in  three 
reels  and  every  one  of  them  is  packed  with 
action  fast  and  furious  at  times. 

Bull  as  Oswald,  the  orphan,  who  makes  his 
debut  into  society,  gives  the  screen  a charac- 
ter that  is  a distinct  novelty,  to  say  the  least. 
His  entrance  at  the  “ soup  and  fish  ” recep- 
tion after  ten  years  in  the  underworld,  is  a 
moment  not  soon  to  be  forgotten.  Bull  is 
given  ample  opportunity  to  display  his  athlet- 
ic prowess  and  in  the  scenes  in  which  he 
rids  a house  of  “ ghosts,”  he  demonstrates 
that  he  wields  a wicked  right  and  left. 

The  comedy  has  been  given  a very  attrac- 
tive mounting — high  class  in  every  way.  The 
cast  contains  several  names  well  known  in 
screenland.  Myrtle  Lind  is  an  attractive 
leading  lady,  but  we  would  have  liked  to  see 
someone  other  than  Claire  McDowell  as  the 
mother.  We  have  always  associated  Claire 
with  the  better  things  in  filmplay  and  it  was  a 
distinct  shock  to  see  her  here.  Snitz  Edwards 
overdoes  his  part  as  an  ex-jockey. 

The  novelty  of  Bull  Montana  in  evening 
clothes  has  its  appeal.  Bull  also  stages  a 
dance  with  Edwaras  that  is  amusing,  but  the 
throwing  of  a dozen  or  so  “ ghosts  ” down 
a clothes  chute  is  the  fun  climax  of  the  pic- 
ture. “A  Ladies’  Man  ” is  a novelty.  Novel- 
ties are  scarce  on  the  screen  at  present.  Moral 
— book  this  one. 

The  Cast 


The  Orphan 

The  Millionaire.  . 

His  Wife 

His  Niece 

Her  Fiance 

The  Rival 

Ex-Jockey 

Hard  Boiled  Egg 
His  Offspring.  . . 


Bull  Montana 

Charles  Mailes 

. . . .Claire  McDowell 

Myrtle  Lind 

Stanhope  Wheatcroft 

Frank  Kingsley 

Snitz  Edwards 

Chuck  Reisner 

Dicky  Reisner 


Story  and  direction  by  Hunt  Stromberg. 

The  Story — Oswald,  an  orphan,  runs  away 
from  home  at  the  age  of  ten.  Years  later  he 
returns  to  his  wealthy  foster  parents  after  grow- 
ing into  a real  underworld  bully.  Naturally, 
parents  and  guests  are  shocked,  but  they  all 
take  him  to  their  arms  when  he  throws  out  a 
couple  of  burglars.  Then  he’s  called  upon  to 
rid  an  aunt’s  home  of  “ ghosts.”  He  does.  He 
wins  the  beautiful  girl. 

Classification — A fast  moving  comedy  with 
the  handsomest  man  on  the  screen  tossing 
humans  about  the  landscape. 

Production  Highlights — The  fine  setting  given 
the  picture.  The  cast  of  well  known  stars.  The 
scenes  in  the  gymnasium  and  the  “ ghost  ” epi- 
sodes. The  society  reception  and  the  dance 
executed  by  Montana  and  Snitz  Edwards.  The 
fast  action  in  the  last  reel. 

Exploitation  Angles — Tell  them  Bull  Montana 
has  reached  stardom  at  last.  The  gymnasium 
scenes  offer  an  opportunity  for  a tie-up  with 
your  sporting  goods  store.  The  title  offers  a 
hint  for  some  good  stunts.  Might  dress  up  the 
biggest,  toughest  guy  in  town  in  evening  clothes 
and  put  him  on  the  street 


“ The  Woman  He  Loved  ” 


F rothinghain-American  Releasing — 5200 
Feet 

(Reviewed  by  Laurence  Reid) 

WHEN  WILLIAM  V.  MONG,  the  char- 
acter actor,  started  out  to  write  his 
own  story  here,  he  had  the  best  intentions  in 
the  world  of  contributing  one  of  those  hu- 
man, soul-stirring  dramas  of  a persecuted  life. 
His  characterization  is  sound  enough,  and  he 
gets  down  to  the  core  of  the  persecution  in 
showing  a Jew  leaving  Russia  at  the  height 
of  a pogrom  and  suffering  all  sorts  of  mental 
worries  before  he  gets  on  his  feet  and  smiles 
happily  over  his  new  found  prosperity  and  the 
fact  that  racial  discrimination  has  been  elimi- 
nated. 

Mr.  Mong  covers  too  much  ground.  When 
he  bobs  up  as  a stray  peddler  in  New  York’s 
Ghetto,  his  wife  leaves  him,  taking  with  her 
their  little  boy.  This  upsets  him  so  that  he 
migrates  to  Chicago,  San  Francisco  and  final- 
ly settles  down  as  a Colorado  farmer.  Years 
elapse  and  the  neighboring  rancher  voices  his 
opinion  of  Jews  in  general  and  the  erstwhile 
peddler  in  particular.  Meanwhile  the  child 
has  been  adopted  by  a wealthy  family  and  is 
in  love  with  the  neighbor’s  daughter.  The 
Russian  suffers  again  when  his  buildings  bum 
so  he  returns  to  his  peddling  activities  in 
Gotham’s  Ghetto.  What  of  the  wife?  Her 
conscience  returns  when  the  philanderer  is 
taken  in  custody  by  the  law,  and  soon  after 
a reconciliation  is  effected.  And  the  father 
and  son  are  reunited  when  the  former  saves 
the  youth’s  fiancee  from  disgrace  in  a con- 
veniently melodramatic  scene. 

The  trouble  with  this  picture  is  its  re- 
liance upon  the  long  arm  of  coincidence. 
Where  it  scores  is  in  the  detail  and  character- 
ization. Mr.  Mong,  always  dependable  in  his 
portrayals,  manages  to  get  a deal  of  human- 
ity and  pathos  into  his  study  of  the  Russian 
dreamer  who  would  come  to  America  and  be- 
come a rich  farmer.  The  scenes  of  the  Ghetto 
are  handled  with  a good  eye  for  the  atmo- 
sphere. And  the  human  touch  here  is  well 
established.  Of  course  the  actor-author’s 
theme  of  the  futility  of  race  prejudice  is 
carried  on  to  the  end.  Thus  the  story  serves 
a purpose  after  all,  even  though  it  loses  in 
logic  and  dramatic  force  as  a result  of  the 
convenient  episodes,  which  bring  his  family 
back  into  the  Jew’s  life. 

The  forepart  of  the  story  is  much  more 
genuine  than  the  latter  reels  when  Mr.  Mong, 
thinking  a punch  is  needed,  supplies  the 
melodrama.  Still  it  may  be  labeled  a hu- 
man interest  story  because  of  its  character- 
ization and  detail.  And  doubtless  will  please 
the  steady  patron. 

The  Cast 


Nathan  Levinsky William  V.  Mong 

Esther  Levinsky Marcia  Manon 

Jimmy  Danvers . .Eddie  Sutherland 

Helen  Comstock • • • ...  Mary  Wynn 

John  Comstock Charles  French 

Max  Levy Fred  Malatesta 

John  Danvers Harvey  Clark 

David  Levinsky  (as  a child) Bruce  Guerin 

Rosie  Romansky Lucile  Ward 


Story  and  Scenario  by  William  V.  Mong.  Di- 
rected by  Edward  Sloman.  Photographed  by 
Antonio  Gaudio.  Produced  by  J.  L.  Frothing- 
ham.  Distributed  by  American  Releasing  Corp. 

The  Story — Russian  Jew  suffers  from  pogrom 
in  Russia  but  escapes  to  America.  Ekes  out 
living  as  New  York  peddler.  His  wife  leaves 
him,  taking  with  her  their  little  boy.  Some 
years  later  the  father  purchases  a farm  in  the 
West  but  again  suffers  hardships  through  fire. 
Discovers  his  boy  and  is  reconciled  to  his  wife. 
He  becomes  instrumental  in  saving  the  youth’s 
fiancee  from  disgrace. 

Classification — Heart  interest  story  based  upon 
family  separation.  Much  sentiment  and  char- 
acter study  here. 

Production  Highlights — The  good  effort  of 
the  author  and  featured  player  to  make  his  story 
genuine.  Atmospheric  details  of  life  in  Ghetto. 
The  heart  interest  note.  Good  work  of  cast. 

Exploitation  Angles — Play  it  up  for  its  heart 
interest,  mentioning  the  suffering  of  the  leading 
character.  If  you  have  a Jewish  clientele,  this 
will  go  like  a house  afire.  Atmospheric  prologue 
will  help  in  putting  it  over. 


1388 


Motion  Picture  News 


“ Moonshine  \ alley 

Fox — 5679  Feet 

(Reviewed  by  Charles  Larkin) 

(t  \ ND  a little  child  shall  lead  them!" 

Here  we  have  another  version  of  that 
ever  popular  theme.  Its  pure  unadulaterated 
melodrama,  a red-blooded  story  which  gives 
our  old  friend  Bill  Farnum  opportunity  to 
put  over  a portrayal  of  real  dramatic  power. 
The  plot  puts  Bill  right  down  in  a wild  out- 
doors locale  and  makes  him  wage  a couple 
of  fistic  encounters  witn  the  villain  that  will 
please  the  most  jaded  movie  fan. 

The  title  is  misleading.  There’s  no  moon- 
shine in  this  one.  whatever,  unless  that  is 
what  they  are  drinking  in  the  cne  saloon  set. 
The  picture  opens  with  action  and  keeps  up 
a merry  pace  until  the  climax.  There’s  some 
fine  acting  by  Holmes  Herbert  and  Sadie 
Mullen,  the  former  as  the  doctor  and  the  lat- 
ter as  the  wife.  One  of  the  features  of  the 
picture  is  the  work  of  Dawn  O Day,  a three- 
year-old,  who  will  certainly  interest  your 
feminine  fans.  Then  there’s  a dog  that  s al- 
most human  and  has  some  important  action 
to  put  over. 

The  picture  has  its  moments.  Yes,  there 
are  several  battles  between  the  hero  and  the 
villain,  one  on  the  brink  of  a steep  bluff  and 
the  other  in  the  cabin  at  the  close  of  the 
picture.  Both  will  make  fans  sit  up  and  take 
notice.  The  story  is  not  an  original  one  in 
theme,  but  its  well  done  in  this  instance  and 
Herbert  Brenon’s  fine  direction  is  evident 
throughout. 

The  outdoor  views  give  us  some  attractive 
woodland  shots,  mountains,  waterfalls,  for- 
ests and  long  stretches  of  landscape.  Most 
folks  like  Farnum  in  this  type  of  picture  and 
exhibitors  who  know  their  patrons  like  ac- 
tion can  book  this  one  safely.  The  story 
runs  smoothly  throughout,  the  subtitles  are 
readable  and  the  lighting  effects  up  to  the 
usual  Fox  standard. 


The  Cast 

Ned  Connors William  Farnum 

Dr*  Martin .7.7.  .7.  .7.7.7.77  HoSffi 

Jeanne,  the  dog Jean  BrotUe 

By  Mary  Murillo.  Directed  by  Herbert 
Brenon.  Scenario  by  Mary  Murillo  and  Herbert 
Brenon.  Photographed  by  Tom  Molloy. 


The  Story — Deals  with  the  adventures  of  a 
man  whose  wife  elopes  with  a doctor.  A child 
is  born  to  them.  Later  on  she  becomes  lost  and 
is  found  by  the  husband  who  takes  her  to  his 
mountain  home.  The  husband,  now  crazed  with 
drink  and  his  misfortunes  since  his  wife  s elope- 
ment, is  reformed  by  the  child.  The  doctor  is 
killed  in  a fight  with  the  husband,  who  is  re- 
united with  his  wife. 

Classification— A melodramatic  tale  of  the 
eternal  triangle  type,  containing  a full  cpiota  of 
thrills  and  some  fine  natural  settings. 

Production  Highlights— The  strong  charac- 
terization given  by  William  Farnum.  The 
appeal  of  Dawn  O Day  as  the  child.  The  good 
supporting  cast.  The  long  shots  of  attractive 
outdoor  views.  The  rescue  of  the  doctor  just 
as  the  carriage  is  about  to  plunge  over  a cliff. 
The  fights  between  Farnum  and  Herbert.  The 
work  of  the  dog,  who  is  a real  star.  The  mo- 
ments between  the  husband  and  the  child.  Some 
excellent  photography  and  direction. 

Exploitation  Angles — Bill  Farnum  is  a pop- 
ular player.  Play  up  his  name.  Tell  patrons 
Bill  is  back  again  in  the  “ rough  stuff.”  There 
is  also  a talented  child  actress  who  should  be 
given  prominent  space  in  the  ads.  Might  dress 
the  front  of  the  lobby  and  box  office  in  log 
cabin  fashion  with  miner’s  tools  placed  about. 
Might  put  some  old  whiskey  barrels  in  the  scene 
also,  labeled  “ Moonshine.” 

Drazving  Power — If  your  audiences  like  melo- 
drama, book  this  one.  It’s  your  old  friend  Bill 
Farnum  at  his  best  is  the  kind  of  picture  for 
which  he  is  best  suited.  Should  go  over  most 
anywhere. 


Scene  from  “ When  Summer  Comes,’’  a Mack 
Sennett  Comedy 


“ Face  to  Face  ” 


Playgoers  Pictures — Five  Reels 
(Revieived  by  Charles  Larkin) 

\ YOUTHFUL  burglar,  with  a drug- 
stained  mind,  intent  on  robbing  a home, 
gets  in  through  the  bathroom  window.  Be- 
ing filled  with  “ snow  ” he  is  naturally  in  fine 
condition  for  seeing  things.  He  sees  himself 
reflected  in  the  mirror  which  runs  the  entire 
length  of  the  door.  Alarmed  he  fires  at  the 
image,  believing  it  to  be  another  person. 
At  the  same  time  that  the  “ dope  ” fires  at 
his  image  in  the  glass,  a wealthy  man  com- 
mits suicide.  He,  of  course,  being  caught  in 
the  bathroom  with  a gun  in  his  hand,  is 
accused  of  the  murder.  It’s  rather  meagre 
stuff  with  which  to  weave  a five-reel  story. 

Marguerite  Marsh  in  the  role  of  a female 
Sherlock  Holmes  solves  the  mystery,  al- 
though we  must  admit  that  the  story  does 
possess  its  moments  of  surprise.  The  picture 
is  well  staged  with  one  exception.  A jarring 
note  is  sounded  when  in  most  of  the  interiors 
we  gaze  through  windows  and  see  cotton  de- 
corating the  railings  without.  One  can  al- 
ways tell  snow  from  cotton.  The  ice  sport 
scenes  in  the  beginning  of  the  picture  show 
some  good  camera  work.  Frances,  White  is 
very  much  miscast  as  the  “ vamp.”  She  is 
not  the  least  convincing  in  the  role.  Miss 
Marsh  is  attractive,  but  is  not  called  upon  for 
much  histrionic  display.  Joseph  Marba  is 
too  theatrical  in  his  interpretation  of  the 
“ heavy.”  Coit  Albertson  as  the  son  is  ade- 
quate. 

The  story  opens  with  the  trial  and  then 
throughout  the  picture  skips  back  and  forth 
from  the  trial  to  incident  of  the  action  being 
explained  by  those  on  the  witness  stand.  This 
makes  for  rough  continuity.  There  are  a 
number  of  legal  inconsistencies  during  the 
progress  of  the  investigation  of  the  case  and 
in  the  courtroom.  There  are  some  dramatic 
situations. 

The  Cast 


Helen  Marsley.  . 
Grace  Weston.  . 
John  W.  Weston 
Jack  Weston 
Martin  Hartley . . 

Cleo  Rand 

Bert  Manners.  . . 


Marguerite  Marsh 
. . . . Edna  Holman 
. . Richard  Stewart 
...Coit  Albertson 
. . . Joseph  Marba 
. . Frances  White 
William  Kendall 


Reginald  Warde  Production.  Playgoers  Pic- 
ture distributed  through  Associated  Exhibitors. 

The  Story— John  W.  Weston,  weighed  down 
by  the  financial  collapse  of  his  company,  takes 
his  own  life.  About  the  same  time  as  the  fatal 
shot  is  fired,  a dope  crazed  youth  climbed 
through  a window  of  the  home,  sees  himself  in 
a mirror,  thinks  it  is  someone  else  and  also 
fires.  He  is  caught  with  the  gun  in  his  hand. 
He  is  accused  of  murder.  A chum  of  the 
dead  man’s  daughter,  however,  frees  the  youth 
after  solving  the  mystery  and  proving  the  guilt 
of  the  villain  for  stealing  securities. 

Classification — A mystery  drama  which  is  not 
overly  convincing. 

Production  Highlights — Some  attractive  in- 
teriors. The  winter  sports  scenes.  The  trial 
and  the  solving  of  the  cause  for  the  man’s 
death.  The  pleasing  personality  of  Marguerite 
Marsh. 


Exploitation  Angles — Play  this  one  up  as  a 
mystery  tale.  The  star  is  well  known,  but  let 
them  know  that  she  is  the  sister  of  Mae  Marsh. 
Go  easy  on  lauding  this  to  the  skies,  however. 


“ Love  Is  an  Awful  Thing  ” 
Selznick — Five  Reels 
( Reviewed  by  Laurence  Reid) 

THE  farcical  complications  are  ample 
enough  in  this  latest  Owen  Moore  entry 
which  is  a fitting  companion  piece  to  his 
“ Reported  Missing,”  even  if  it  doesn’t  depend 
upon  a deal  of  physical  action  for  its  high- 
lights. It  mostly  concerns  getting  into  a 
dilemma  and  then  getting  out  of  it — and  the 
course  determined  upon  is  more  or  less  that 
of  the  grand  pursuit.  Naturally  with  all  far- 
cical stories — a word  of  explanation  by  one  of 
the  characters  would  have  smashed  the 
bubble.  But  then  such  a procedure  would  be 
against  the  ethics  of  this  type  of  entertain- 
ment. 

This  bubble  foams  with  breezy  incident, 
giving  Moore  a happy  role  which  he  plays  in 
a mocking  manner.  To  be  a true  farceur  it 
behooves  the  interpreter  to  wear  a sober  ex- 
pression. “ Love  Is  An  Awful  Thing  ” is 
broad  farce  throughout,  yet  il  never  slackens 
for  want  of  a spontaneous  episode.  It  be- 
comes highly  ridiculous  and  as  a result  the 
audience  is  kept  in  a gay  moed  most  of  the 
time.  There  are  no  gaps — »he  characters 
jumping  on  the  scene  to  complete  the  incident 
without  making  it  seem  obvious.  This  is 
good  farcical  development.  In  fact  the  treat- 
ment of  it  is  much  better  than  the  plot  which 
concerns  hoodwinking  a girl  so  that  she  will 
not  discover  her  fiance’s  horrible  past — a past 
which  turns  out  to  be  quite  devoid  of  sin. 

Our  hero  has  a troublesome  time  winning 
consent  of  the  girl’s  father.  Then  when 
things  look  pretty,  along  comes  a chorus  girl 
from  the  misty  yesteryear.  He  is  caught  at 
the  station  by  his  beloved  and  to  make  it  ap- 
pear that  he  is  married  to  the  aging  chorine, 
he  employs  the  superintendent’s  wife  to  ap- 
pear much  married  to  him.  And  the  kids  are 
introduced  as  evidence.  This  introduces  a 
couple  of  counterplots,  since  the  superin- 
tendent must  be  kept  in  the  dark.  The  farce 
develops  with  a creditable  pace  right  down 
to  the  altar  where  the  bride  is  kept  waiting 
as  the  groom  dodges  a process  server  and 
seeks  to  recover  some  damaging  letters. 

It’s  a grand  and  merry  chase  and  a number 
of  the  episodes  sparkle  with  humor.  Occa- 
sionally a riotous  moment  occurs  when  the 
pseudo  wife  holds  the  scene  or  when  the 
negro  comedian  Douglass  Carter,  playing  a 
porter,  puts  over  a Bert  Williams  touch.  The 
feminine  support  is  offered  by  Marjorie  Daw, 
Kathryn  Perry  and  Alice  Howell.  All  give 
first  rate  performances.  Arthur  Hoyt  makes 
a fussy  valet  and  lawyer  highly  amusing.  In 
all  the  picture  is  an  enjoyable  skit — one  well 
played,  directed,  captioned,  and  photographed. 


The  Cast 


Anthony  Churchill.  . . . 

Judge  Griggs 

Helen  Griggs 

Ruth  Allen 

Harold  Wright 

Porter 

Marion 

Superintendent 

Superintendent’s  Wife 


....  Owen  Moore 
. . .Thomas  Guise 
. . Marjorie  Daw 
. . . Kathryn  Perry 

Arthur  Hoyt 

. . . Douglas  Carter 
Charlotte  Mineau 
. . Snitz  Edwards 
. . . .Alice  HowelT 


By  Victor  Heerman.  Directed  by  Victor  Heer- 
man.  Produced  by  Selznick. 


The  Story — Youth  about  to  marry  sweetheart 
finds  himself  in  considerable  trouble  when  girl 
of  former  romance  comes  on  the  scene  and  at- 
tempts to  make  him  keep  his  promise  to  wed 
her.  To  eliminate  her  he  has  another  man’s 
wife  act  as  his  own.  This  complicates  matters, 
for  his  fiancee  discovers  the  evidence  and  be- 
lieves him  a scoundrel.  Explanations  occur 
eventually  when  the  bride  is  left  waiting  at  the 
altar,  while  he  dodges  a process  server  and  tries 
to  steal  some  incriminating  letters. 

Classification — Farce-comedy  which  carries 
on  complications  of  a young  couple  approaching 
matrimony.  Plenty  of  speed,  high  jinks  and 
adventure. 


Drazving  Power — Is  entertaining  enough  for 
week’s  run.  Will  please  most  any  class  of  au- 
dience except  the  congenital  dumb-bells.  And 
they  don’t  matter,  as  they  won’t  know  what  it  is 
all  about. 


September  16,  1922 


1389 


“ A Broadway  Rose  *’ 

Metro — Eight  Reels 
(Reviewed,  by  Charles  Larkin) 

MAE  MURRAY  can  dance!  There’s  no 
denying  that  fact.  In  this,  her  most 
elaborately  mounted  starring  vehicle  to  date, 
the  star’s  terpsichorean  exhibitions  are  the 
real  feature  of  the  picture  and  they  are  given 
in  settings  of  exquisite  beauty  and  charm. 

The  story  has  been  done  before.  We  have 
all  heard  about  the  country  girl  who  rises  to 
ethereal  heights  on  the  Great  White  Way, 
falling  in  love  with  the  millionaire’s  son,  say- 
ing farewell  to  Broadway  so  that  she  may 
fully  enjoy  her  romance,  finding  that  she  is 
unwelcome  in  the  home  of  her  husband  and 
then  realizing  final  happiness  in  the  arms  of 
her  country  sweetheart.  It’s  all  been  done 
over  again,  but  never  has  the  idea  been 
mounted  in  such  lavish  scenic  investiture. 

Monte  Blue  is  ideal  as  the  rural  sweetheart. 
Monte  never  overacts  and  therein  lies  the 
secret  of  his  success. 

The  subtitles  are  finely  colored,  being 
snappy  and  original.  The  camera  work  is 
unusually  artistic  and  the  lighting  exquisite. 
The  action  could  be  speeded  up  if  some  of 
Mae’s  over-emotional  moments  were  cur- 
tailed and  the  scenes  in  the  theatre  during 
the  dancer’s  farewell  performance  edited. 

The  picture  affords  excellent  opportunity 
for  musical  accompaniment,  especially  in  the 
many  dance  scenes.  Lovers  of  horseflesh 
will  find  delight  in  the  tryouts  at  the  big 
country  estate  track.  The  society  tea  is  well 
staged  and  contains  moments  of  real  dra- 
matic display  on  the  part  of  the  star.  “A 
Broadway  Rose  ” is  a good  box  office  sub- 
ject. Folks  in  “ the  sticks  ” are  always 
curious  over  the  mysterius  high  life  in 
Gotham.  This  picture  will  satisfy  that  cur- 
iosity. 

The  Cast 

Rosalie  Lawrence Mae  Murray 

Tom  Darcy Monte  Blue 

Hugh  Thompson Ray  Bloomer 

Reggie  Whitley • • Ward  Crane 

Barbara  Royce Alma  Tell 

Peter  Thompson Charles  Lane 

Mrs.  Thompson Mary  Turner  Gordon 

Mrs.  Lawrence Mrs.  Jennings 

Colored  Maid • • - Pauline  Dempsey 

By  Edmund  Goulding.  Scenario  by  Edmund 
Goulding.  Directed  by  Robert  Z.  Leonard. 
Photographed  by  Oliver  T.  Marsh. 

The  Story — A country  girl  wins  favor  on 
Broadway  as  a dancer.  She  loves  Hugh  Thomp- 
son. His  parents,  wealthy  folk,  oppose  his  in- 
fatuation. Seeking  only  happiness  for  herself 
and  the  man  she  loves,  she  consents  to  a secret 
marriage  to  avoid  a break  between  Hugh  and 
his  family.  The  family,  however,  discovers  the 
facts,  and  convince  the  son  to  break  off  with 
his  wife.  The  dancer  finds  happiness  with  her 
country  lover  after  a series  of  dramatic  com- 
plications. 

Classification — An  elaborately  produced  ro- 
mance of  Broadway  and  the  country  featured 
by  the  dancing  of  Mae  Murray. 

Production  Highlights — The  elaborate  mount- 
ing of  the  picture.,  The  dancing  of  the  star. 
The  scenes  of  the  theatre  interior.  The  fine 
shots  of  the  country  estate  and  the  horse  try- 
outs. The  humiliation  of  the  little  dancer  at 
the  Society  Tea.  The  beautiful  lighting  effects. 
Miss  Murray’s  striking  costumes. 

Exploitation  Angles — Tell  the  folks  they’ll  see 
Broadway  life  as  it  really  is.  Thousands  will 
respond  to  that.  Put  over  tieups  with  your 
fashion  shops  using  photos  of  Miss  Murray  and 
her  striking  gowns  as  worn  in  the  picture.  The 
picture  affords  fine  opportunity  for  a solo  dance 
prologue  copied  after  any  one  of  the  several  in 
the  picture.  The  distributing  has  prepared  some 
attractive  paper.  Use  it  freely. 

Drawing  Power— Should  go  over  in  first  class 
theatres.  Especially  good  for  the  towns  and 
should  appeal  to  community  house  audiences. 


“ Burning  Sands  ” 

Melford-Paramount — Six  Reels 

(Reviewed  by  Laurence  Reid) 

THE  vogue  for  romances  of  the  Orient — 
of  the  call  of  the  white  hot  sands  is  still 
upon  us.  “ The  Sheik  ” really  established  it 
because  of  Valentino  and  the  idea  is  becom- 
ing as  popular  for  screen  fiction  as  the  North- 
west Mounted  formula.  There  is  no  variation 
in  “ Burning  Sands,”  which,  of  course,  robs 
it  of  any  real  story  interest.  Merely  placing 
a fugitive  from  civilization  near  an  oasis  in 
the  desert  and  presenting  him  as  one  of  na- 
ture’s noblemen  when  the  girl  comes  into  his 
life  is  too  simple.  Even  with  the  colorful 
background — the  palms,  the  charging  tribes- 
men, and  all  the  other  atmospheric  details 
enhancing  it  the  story  is  too  obvious,  too 
sugar-coated  with  sentiment  and  virtue  to 
quicken  the  pulse  and  stir  the  imagination. 

And  with  no  variation  the  picture  falters 
as  entertainment  among  those  who  want 
something  else  than  bringing  two  romancers 
together.  “ Burning  Sands  ” is  trite.  It  tells 
nothing.  You  look  upon  the  luxury  loving 
society  girl  charmed  by  the  colorful  tan  and 
wardrobe  of  the  hero.  She  seems  to  be  ready 
for  the  big  love  and  it  comes  to  her  because 
the  worldly  attractions  of  civilization  are  not 
there  to  beckon.  The  rugged  simplicity  and 
honesty  of  the  Englishman  who  exiled  himself 
are  virtues  enough  to  mould  her  life  and  love. 
There  are  some  scenes  of  physical  action, 
Milton  Sills  sees  to  it  that  interlopers  with 
evil  thoughts  must  be  punished.  And  there 
is  some  rivalry  between  the  heroine  and  a 
French  dancer  for  the  attention  of  the  made- 
over  Arab. 

Since  Mr.  Melford  made  “ The  Sheik,”  he 
knew  his  background.  And  as  far  as  the 
production  is  concerned  the  picture  is  com- 
plete with  all  the  necessary  trimmings  and 
trappings.  The  picture  carries  no  mean  title 
The  mere  mention  of  it  at  the  table  where 
the  younger  generation  are  seated  will  be 
enough  to  attract  them  to  the  theatre.  But 
the  story  did  not  have  the  sale  of  “ The 
Sheik.”  And  naturally  it  won’t  be  such  a 
boxoffice  attraction.  Mr.  Sills  extracts  every 
vital  element  from  the  characterization.  His 
performance,  almost  convincing,  and  the  pic- 
turesque background,  offer  some  compensa- 


tion for  a mediocre  story.  The  rest  of  the 
players  are  adequate. 

The  Cast 

Muriel  Blair,  an  English  girl.  Wanda  Hawley 

Daniel  Lane,  a philosopher Milton  Sills 

Kate  Bindane,  Muriel’s  friend Louise  Dresser 

Lizette,  a dancer Jacqueline  Logan 

Robert  Barthampton,  an  English  official.  ..  Robert  Cain 

Mr.  Bindane Fenwick  Oliver 

Governor Winter  Hall 

Secretary Harris  Gordon 

Ibrihim,  an  Arab Albert  Rooscoe 

Old  Sheik Cecil  Holland 

Hussein • Joe  Ray 

By  Arthur  Weigall,  Scenario  by  Olga  Printzlaux 


and  Waldemar  Young.  Directed  by  George  Mel- 
ford. Produced  by  Famous  Players. 

The  Story — -Young  Englishman,  tired  of  civ- 
ilization, takes  up  his  abode  in  the  Arabian 
desert.  The  call  of  romance  is  heard  and  he 
charms  a frivolous  society  girl  from  his  own 
country  and  succeeds  in  winning  her.  Jealous 
French  girl  nearly  disillusions  her  rival  but 
true  love  finally  conquers. 

Classification — Romance  of  the  desert  based 
upon  the  customary  formula — the  white  girl  fall- 
ing in  love  with  the  adventurous  white  man  and 
willing  to  follow  him  to  the  ends  of  earth. 
Usual  atmosphere. 

Production  Highlights — Milton  Sills  gives  con- 
vincing performance.  Atmospheric  production 
by  director  who  staged  “The  Sheik.”  Scenes 
on  the  Nile  and  in  the  desert.  Good  work  of 
cast  which  includes  Wanda  Hawley,  Jacqueline 
Logan,  Albert  Roscoe  and  Louise  Dresser. 

Exploitation  Angles— Did  you  cash  in  on  “The 
Sheik?”  Then  go  after  the  crowd  on  this  one. 
Title  should  attract  them  now  that  the  Oriental 
story  is  in  vogue.  Put  on  your  atmosphere  in 
your  music  and  presentation. 

Drawing  Power— Will  please  the  romancers. 
Colorful  production  will  get  i+  over. 


EVERY  woman  in  America 
is  interested  /in  “OTHER 
WOMEN’S  CLOTHES,’’  and 
-80  per  cent,  of 
motion  picture 
audiences  are 
women.  This  is 
one  of  thereon; 
siderations  that 
prompted  the 
following  big 
theatres  to  book 
newest  picture 
success,  “OTHER  WOMEN’S 
CLOTHES,”  starring  winsome 
Mabel  Ballin  in  one  of  the 
season’s  most  enthralling  society 
dramas: 

GOODWIN  THEATRE 
Newark 

BARBEE'S  LOOP  THEATRE 
Chicago 

WASHINGTON  THEATRE 
Pallas 

ORPHEUM  THEATRE 
Detroit 

THE  HIPPODROME 
San  Francisco 
BLUE  MOUSE 
THEATRE 
Baltimore 

WALNUT  THEATRE 
Lodisville 

STRAND  THEATRE 
Akron 

' ISIS  THEATRE 
Grand  Rapids 
AMERICAN 
THEATRE 
Troy,  N.  Y. 

MAJESTIC  THEATRE 
Wilmington,  Del. 

STATE  THEATRE 
Sacramento 

Here  are  a dozen  successful  exhibitors  whose 
leadership  you  can  well  afford  to  follow 
They  recognized  the  exhibition  values  in 
' OTHER  WOMEN’S  CLOTHES"  by  book- 
ing it  for  first-run  in  their  territories. 


7 


Hugo  Ballin's 


1390 


Motion  Picture  News 


Reviews  of  Latest  Short  Subject  Releases 


“ Pop  Tuttle’s  Movie  Queen 


44  Ma  and  Pa  ” 

(Sennett-First  National  Comedy — Two 
Reels) 

BILLY  BEVAX  and  Mildred  June  are  fea- 
tured in  this  latest  release  from  Mack  Sen- 
nett's  laugh  shop.  The  picture  opens  with  a 
wedding,  in  which  the  rejected  suitor  figures 
conspicuously.  Then,  after  Bevan  has  been 
struck  by  a boot  with  a brick  in  it,  the  action 
cuts  to  five  years  later,  with  Bevan  pacing  the 
floor  with  an  armful  of  youngsters.  Later,  we 
see  the  children  washed  and  hung  out  on  the 
line  to  dry. 

The  rejected  suitor  returns  and  renews  his 
advances.  The  husband  returns,  and  some  com- 
edy business  follows  in  which  Bevan  attempts 
to  break  down  the  door,  although  there  is  a 
large  hole  in  the  wall  beside  it. 

The  villain  disposed  of,  Bevan,  who  is  a paper 
hanger,  goes  to  work.  He  meets  a vaudeville 
actress,  and  arranges  to  paper  her  room.  He 
does  so,  covering  windows,  doors  and  base- 
board. The  husband  breaks  in,  and  Bevan  is 
thrown  out. 

She  has  promised  him  a job  at  the  theater, 
however,  and  we  next  see  him  behind  the  scenes, 
where  “ Way  Down  North  ” is  being  presented. 
The  usual  mishaps  follow,  ending  in  the  acci- 
dental starting  of  the  wind  and  rain  machine, 
which  blows  everything  to  pieces.  The  picture 
then  ends  with  Bevan  happily  reunited  with  his 
family. 

The  best  part  of  this  comedy  is  in  the  first 
reel,  and  the  scenes  with  the  cute  kids  and  small 
dog  should  go  big  in  any  house.  Most  of  the 
comedy  business  is  not  particularly  new,  though 
there  should  be  a fairly  plentiful  number  of 
laughs.  Mildred  June  appears  to  advantage. 
All  in  all,  it  is  a good,  average  release. — L.  C. 
MOEN. 


44  Their  First  Vacation  ” 
(Carter  DeHaven  Comedy — Two  Reels 
- — Released  through  F.  B.  O.) 

THE  DeHavens,  Carter  and  Flora,  are  back 
in  the  short  subject  field,  being  sponsored 
by  the  Film  Booking  Offices  in  a series  of  two- 
reel  domestic  comedies.  The  first  is  a refined, 
high-class  laughgetter,  with  swift  action  and 
many  spontaneous  laughs.  It  should  be  a 
splendid  supplement  to  the  program  of  any 
first-run  house  in  the  country  and  is  easily  en- 
titled to  a generous  space  in  the  billing. 

“ Their  First  Vacation  ” brings  the  newly- 
weds to  the  country  in  search  of  hotel  accommo- 
dations, and  after  some  introductory  gags  in  the 
hotel  lobby,  the  action  starts  with  an  automobile 
trip,  in  the  course  of  which  occurs  a break- 
down and  a kidnapping.  The  richest  part  of  the 
comedy  is  the  scene  showing  Carter  tied  to  a 
log  floating  down  a stream  towards  a sawmill. 
He  is  hoisted  up  the  runway  and  the  saw 
descends  to  where  his  feet  would  be  if  he  did 
not  draw  them  up.  The  log  moves  on  and 
when  the  saw  again  comes  into  place  he  is 
nearly  decapitated.  And  he  is  tossed  into  the 
mill,  a talking,  walking  piece  of  lumber. 

“ Their  First  Vacation  ” undoubtedly  gives  the 
DeHavens  an  auspicious  start  in  the  short 
subject  field.  The  story  is  by  Mr.  DeHaven 
himself  and  the  direction  by  Mai  St.  Clair. — 
LAURENCE  REID. 


44  In  the  Days  of  Buffalo  Bill  ” 

(18  Episode  Serial — 
Universal) 

DOESN’T  this  title  ring  with  romance  and 
adventure?  Doesn’t  it  convey  to  you  a 
world  of  entertainment,  touching  as  it  does, 
upon  the  historical  drama  of  America  in  the 
making  when  buffaloes  and  Indians  roamed 
the  plains— when  the  pony  express  carried 
the  mail  across  the  Rockies — when  Col.  Wil- 
liam F.  Cody,  later  known  as  Buffalo  Bill, 
established  himself  as  the  country’s  greatest 
scout?  Universal  should  feel  immensely 
proud  over  this  achievement.  It  is  a serial 
which,  like  the  company’s  other  continued 
stories  of  late,  gets  away  from  the  exploita- 
tion of  heroic  daredeviltry  for  the  sake  of  a 
thrill.  The  excitement  is  there,  nevertheless, 
and  what  is  shown  bears  the  stamp  of  authen- 
tic realism. 

The  historical  values  keep  pace  with  the 
dramatic  values  and  because  of  the  glamour 
attached  to  the  stirring  days  of  the  sixties 
and  seventies,  every  spectator  will  respond 
and  thank  his  stars  that  the  screen  has  hu- 
manized this  adventurous  epoch.  It’s  a pic- 
ture of  the  great  outdoors  interspersed  with 
views  of  Lincoln’s  cabinet,  his  signing  of  the 
bill  for  the  great  iron  trail,  now  called  the 
Union  Pacific  Railroad,  and  his  assassina- 
tion. These  particular  scenes  have  a place 
here  and  are  executed  with  appreciation  for 
historic  records.  Some  of  the  cabinet  inci- 
dents appear  like  fac-similes  of  the  original 
plates. 

“ In  the  Days  of  Buffalo  Bill  ” exudes  ro- 
mance and  adventure.  There  is  something 
doing  every  minute  in  the  shape  of  vigorous 
action.  And  the  suspense  keeps  pace  with  it. 
The  prairie  schooners,  the  raids  of  the  Sioux, 
the  exploits  of  Col.  Cody  and  his  fearless 
companions  of  the  pony  express,  played  with 
dash  and  enthusiasm  by  Art  Acord,  the  vital 
moulding  of  historical  facts  coupled  with  just 
enough  fiction  to  provide  story  interest — 
these  are  all  incorporated  here.  The  days  of 
the  Civil  War  are  just  far  enough  removed  in 
the  background  of  history  to  lend  an  irresist- 
ible glamor  for  the  spectator.  He  will  res- 
pond and  your  returns  will  stuff  the  money 
boxes. 

The  serial  offers  great  exploitation  values. 
You  have  your  schools,  your  educational  so- 
cieties, and  a hundred  other  tie-ups  for  put- 
ting the  picture  over.  It  will  travel  by  word 
of  mouth.  Buffalo  Bill  lingers  in  the  memory 
as  one  of  the  country’s  most  picturesque 
figures.  While  he  belongs  to  the  ages  atop 
Lookout  mountain,  his  vivid  personality  has 
been  humanized  by  Duke  R.  Lee  so  excel- 
lently that  he  lives  again.  There  is  love  inter- 
est, sentiment,  adventure,  pathos,  excitement, 
conflict — and  other  elements  which  quicken 
the  pulse  and  enliven  the  imagination.  Get  it 
quick.  Don’t  hesitate.  Your  failure  to  do  so, 
is  your  loss  and  your  competitor’s  gain.  Give 
them  real,  moving  history;  give  them  vivid 
drama. 

Universal  deserves  unbounded  praise  for  its 
achievement.  Educational,  historical  and 
dramatic  values  are  present  in  rich  array — all 
of  them  woven  together  in  a vital  fabric  of 
America  in  the  making.  Robert  Dillon,  the 
scenarist,  and  Edward  Laemmle,  the  director, 
deserve  all  the  honors  which  are  bound  to  be 
heaped  upon  them.  It  must  have  taken  pains- 
taking research  to  accomplish  so  much.  And 
not  a scene  is  out  of  place.  The  technical  de- 
tails are  perfect.  And  the  players  (those  who 
interpret  the  historical  figures)  have  been 
selected  for  their  adaptability. 

LAURENCE  REID. 


(Plum  Center  Comedy — Two  Reels — 
Released  through  F.  B.  O.) 

UR  old  fr.end  Dan  Mason,  whom  we  last 

saw  as  the  Skipper  in  the  Toonerville 
Trolley  series,  has  returned  in  a series  of  rustic 
comedies  which  Film  Booking  Offices  is  releas- 
ing, and  judging  from  the  first,  he  is  going  to 
hit  a thousand  per  cent  in  the  entertainment 
league.  “Pop  Tuttle’s  Movie  queen”  is  the 
funniest  rube  comedy  we  have  ever  seen.  It  is 
the  richest  in  gags,  the  cleverest  in  titles,  and 
at  the  same  time  the  most  convincing  in  its 
story  and  characterizations.  It  is  so  easy  to 
make  a “ rube  ” so  thoroughly  burlesqued  that 
the  effect  is  anything  but  funny,  and  the  wonder 
is  that  Mason  can  keep  from  straining  the 
credulity  of  the  audience  and  still  hit  the  laugh 
gong.  Probably  his  long  experience  and  the 
guiding  hand  of  Robert  Eddy,  who  directed  him 
in  the  first  of  the  Toonerville  series,  are  the 
responsible  factors. 

“ Pop  Tuttle”  hits  the  trail  that  “Chic”  Sale 
blazed  in  “ His  Nibs  ” in  this  comedy,  and  in 
some  scenes  goes  ahead  of  him.  A good  part 
of  the  action  is  laid  in  a small  town  movie 
“ palace,’’  where  “ Pop  ” is  manager,  billposter, 
projectionist  and  announcer.  Scenes  of  New 
York  during  the  Third  Liberty  Loan  Drive  and 
the  latest  Kalem  drama  are  on  the  program. 
He  proves  his  worth  as  an  exploiteer  by  intro- 
ducing a “ famous  movie  star  in  person.”  He 
atomizes  the  entire  theatre  immediately  before 
the  showing,  and  he  fights  the  reformers  who 
try  to  stop  his  show.  His  official  capacity  is 
that  of  bus  driver,  where  an  actress  named 
Wilma  Hervey  acts  as  a splendid  foil.  Every 
title  is  a laugh.  And  a great  many  of  the  gags 
have  never  before  been  seen  on  the  screen  in 
any  shape  or  form. 

If  the  Paul  Gerson  Pictures  Corporation,  pro- 
ducers of  these  comedies,  can  keep  up  the  pace, 
they  are  going  a long  way  towards  giving  the 
exhibitor  a short  subject  series  that  will  com- 
mand a big  following. — LAURENCE  REID. 


44  Felix  Comes  Back  ” 

I Pat  Sullivan — Winkler) 

Pat  Sullivan  has  produced  another  ingenious 
animated  cartoon  in  “ Felix  Comes  Back.”  His 
pet  character,  Felix  the  cat,  annoys  the  town 
butcher  by  luring  away  the  sausages,  that  the 
enraged  shop  keeper  hurls  him  into  the  bay. 
Felix  is  swallowed  by  a whale  and  an  animated 
Nanook  digs  him  out  up  in  the  frozen  north. 
Felix  has  a hard  time  saving  himself  from  the 
unfriendly  animals  in  this  new  clime  but 
eventually  he  takes  refuge  in  a cake  of  ice. 
Thus  he  returns  to  the  butcher  shop. 

Sullivan’s  animation  always  has  been  about 
the  best  there  is  in  this  particular  line  of  pic- 
ture making.  Furthermore  he  always  seems  able 
to  introduce  novelty  into  his  work.  He  depends 
as  much  on  novel  business  as  does  a comedian. 
The  gag  of  using  interrogation  points  in  the 
action  itself  is  still  funny  and  Sullivan  utilizes 
it  just  often  enough  to  have  it  remain  so.  The 
Felix  series  ought  to  become  as  popular  in  its 
line  as  the  comedies  of  the  slapstick  kings  are 
in  their  lines. — PETER  MILNE. 


BOOKINGS 


CASTS 


RELEASES 


Live  News  From  Producers 

* - Conducted  by  EDMOND  F.  g|7pp J F 


Selznick  Feature  on  Broadway 

“Love  Is  An  Awful  Thing,”  Playing 
at  the  N.  Y.  Criterion  1 his  Week 


“Heart’s  Aflame”  Is 
Being  Edited 

WITH  the  production  of 
“ Hearts  Aflame  ” as  a 
big  all-star  special  for 
Louis  B.  Mayer  a new  inde- 
pendent producer  makes  his 
debut  in  the  person  of  Reg- 
inald Barker,  long  recognized 
as  one  of  the  greatest  direc- 
tors in  the  industry.  Com- 
pleted in  the  filming  last  week 
and  now  in  the  cutting  and 
titling  stages,  the  picture  is 
predicted  to  be  one  of  the 
outstanding  box  office  tri- 
umphs of  the  fall  season. 

The  story  is  based  on 
Harold  Titus’  famous  novel, 

“ Timber,”  and  was  prepared 
for  the  screen  by  J.  G.  Hawks 
and  L.  G.  Rigby.  In  the  cast 
are  Frank  Keenan,  Anna  Q. 
Nilsson,  Craig  Ward,  Richard 
Headrick,  Russell  Simpson, 
Richard  Tucker,  Walt  Whit- 
man, Martha  Mattox,  Stanton 
Heck,  Ralph  Cloninger,  Irene 
Hunt,  Joan  Standing,  Lee 
Shumway,  John  Dill  and  Gor- 
don Magee.  Percy  Hilburn, 
who  has  photographed  all  of 
the  Reginald  Barker  pictures 
of  the  past  five  years,  was 
chief  cameraman. 


Tarkington’s  “Flirt”  to 
Be  Completed  Soon 

“ The  Flirt,”  Universal’s  Jewel 
production  of  Booth  Tarkington’s 
celebrated  novel,  is  nearing  comple- 
tion at  Universal  City.  The  fea- 
tured players  are  Eileen  Percy  and 
Helen  Jerome  Eddy,  who  are  strik- 
ingly contrasted  in  the  two  leading 
roles. 

Hobart  Henley,  the  director,  is 
drawing  the  production  to  a close 
after  thirteen  weeks  of  painstaking 
effort. 

A.  P.  Younger  prepared  the  adap- 
tation and  Virgil  Miller  photo- 
graphed. 

The  final  scenes  probably  will  be 
made  within  a week. 


Critic  Lists  Thrills  in 
‘‘The  Fast  Mail” 

The  following  statistics  were 
compiled  by  a motion  picture  critic 
after  witnessing  ‘‘The  Fast  Mail,” 
Lincoln  J.  Carter’s  famous  melo- 
drama adapted  to  the  screen  by 
Fox  Film  Corporation. 

“One  hundred  and  eleven  thrills 
that  stand  the  hair  on  end — 

“Seventy-eight  dramatic  mo- 
ments that  keeps  one  on  the  edge 
of  the  seat — - 

“ A steplechase  that  will  beatify 
the  most  fastidious  follower  of  the 
turf — 

“SeVen  situations  never  before 
exhibited  on  the  silent  sheet — 

“The  blowing  up  of  a river 
steamboat  in  which  an  actual  ves- 
sel is  destroyed  and  no  miniatures 
used.” 


ZOOMING  to  the  Criterion  thea- 
^ tre  beginning  Sunday  is  an- 
other one  of  those  hilarious  Owen 
Moore  farces  called  “Love  Is  an 
Awful  Thing.”  The  story  was 
written  and  directed  by  Victor 
Heerman  and  it  is  acted  by  a cast 
which  includes  many  of  the  players 
who  appeared  in  “Reported  Miss- 
ing ’ with  some  interesting  addi- 
tions. 

Kathryn  Perry  formerly  of  the 
Follies,  whose  decorative  qualities 
are  well-known  to  the  so  called 
tired  business  men,  appears  in 
“Love  Is  an  Awful  Thing.”  After 
looking  at  her  no  one  will  agree 
with  the  title. 

Another  young  lady  who  isn’t 
hard  to  look  at  is  Marjorie  Daw. 


<* C KIN  DEEP,”  a melodrama 
produced  from  an  original 
story  by  Marc  Edmond  Jones,  will 
be  Thomas  H.  Ince’s  next  special 
production  for  distribution  by  As- 
sociated First  National  Pictures, 
Inc. 

Coming  as  it  does  on  the  heels 
of  “Hail  the  Woman,”  and  follow- 
ing such  exceptional  box  office  pro- 
ductions as  “Lying  Lips,”  “Mother 
o’  Mine”  and  ‘The  Cup  of  Life,” 
“Skin  Deep”  is  expected  to  be  one 
of  the  big  attractions  of  the  sea- 
son. The  Ince  schedule  for  1922 
includes  eight  special  productions. 

The  principal  roles  in  “Skin 
Deep”  are  carried  by  Milton  Sills 
and  Florence  Vidor,  the  latter  of 
whom  has  won  new  laurels  for 
herself  as  a result  of  the  work  she 
did  as  Judith  Beresford  in  “Hail 


«(TT  UNGRY  HEARTS”  the 

FI  Goldwyn  picture  about  which 
such  wonderful  reports  have  been 
leaking  out  for  several  months 
past,  is  to  receive  its  first  pre- 
release screening  at  New  York’s 
Capitol  Theatre  soon.  This  is  the 
photoplay  of  East  Side  immigrant 
life  in  New  York  made  from  the 
volume  of  short  stories  by  Anzia 
Yezierska,  bearing  the  same  title  as 
the  picture. 

E.  Mason  Hopper  directed  the 
photoplay  and  his  many  friends 
in  the  film  world  have  been  main- 
taining for  months  that  he  has 
gone  his  own  remarkable  direction 
of  “Dangerous  Curves  Ahead”  one 


She,  too,  will  try  to  convince  the 
customers  of  the  futility  of  love. 
Marjorie  is  a protege  of  Geraldine 
Farrar's  and  is  a really  intense 
“Gerry  Flapper.” 

There  is  a real  treat  in  store  for 
those  who  have  not  yet  seen  Doug- 
las Carter,  the  Western  comedian 
of  color.  Not  since  the  days  of 
Bert  Williams  has  there  been  so 
promising  a negro  laughmaker  as 
this  long,  lean,  lonesome  looking 
native  son  of  California.  He  is 
the  last  word  in  unconscious 
comedians. 

Others  in  the  cast  who  are 
known  for  their  ability  to  inspire 
hilarity  are  Snitz  Edwards,  Alice 
Howell  and  Charlotte  Mineau. 


the  Woman.”  The  rest  of  the  cast 
includes  Marcia  Manon,  Frank 
Champeau,  Charles  Clary,  Joe  Sin- 
gleton and  Winter  Hall. 

The  production  was  directed  by 
Lambert  Hillyer  under  the  super- 
vision of  Mr.  Ince.  Mr.  Hillyer, 
who  made  his  debut  in  pictures  as 
a cameraman  for  Mr.  Ince  in  the 
old  days  at  Inceville,  returned  to 
the  Ince  studios  to  write  the  con- 
tinuity and  direct  this  new  picture. 
Mr.  Hillyer’s  work  as  a scenarioist, 
as  a writer  of  original  stories  and 
as  a director  is  well  known. 

“Skin  Deep”  has  been  in  the 
course  of  production  for  more 
than  six  months,  and  has  reached 
the  final  stages  of  cutting  to  which 
Mr.  Ince  has  devoted  his  personal 
attention.  During  the  filming  of 


better  in  the  new  film.  He  advised 

The  chief  characters  in  “Hungry 
Hearts  ” are  said  to  be  acted  with 
remarkably  life  like  coloring  by 
Rose  Rosanova,  E.  A.  Warren, 
Bryant  Washburn,  Helen  Fergu- 
son, George  Siegman,  A.  Budin  and 
a dozen  others.  Each  role  s'ands 
out  like  one’s  next  door  neighbor, 
so  vividly  and  sympathetically  is  it 
rendered,  yet  without  ever  becom- 
ing obtrusive  and  getting  in  the  way 
of  another  character. 

S.  L.  Rothafel,  manager  of  the 
Capitol  Theatre,  is  arranging  for 
one  of  his  special  presentations  in 
connection  with  “Hungry  Hearts.” 


“Rich  Men’s  Wives  ” 
Opens  on  Loew  Circuit 

ON  the  strength  of  the 
business  he  did  with 
“Rich  Men’s  Wives,” 
the  B.  P.  Schulberg  Preferred 
Picture,  at  the  U.  S.  theatre 
in  Paterson,  N.  J.,  Peter 
Adams  has  booked  it  into  his 
big  Newark  theatre,  at  New- 
ark, through  the  Jans  Film 
Service,  New  Jersey  franchise 
holders  in  the  A1  Lichtman 
Corporation.  The  picture  will 
play  the  Newark  the  week  of 
September  18. 

“ Rich  Men’s  Wives  ” has 
been  fully  listed  for  showing 
in  New  England,  the  first 
runs  including  the  Boston 
theatre,  Boston;  the  Strand, 
Hartford,  and  the  Rialto,  in 
Providence,  the  Lichtman 
Corporation  announces. 

It  has  been  booked  into 
thirteen  houses  of  the  West 
Coast  Theatres  chain,  and  ex- 
tensive dates  are  reported 
from  the  Minneapolis  terri- 
tory, where  J.  F.  Cubberley 
is  the  Lichtman  franchise 
holder. 

“ Rich  Men’s  Wives  ” opens 
on  the  Loew  Metropolitan 
circuit  September  11. 


“The  Hot  Head”  Will  Be 
Next  Mayo  Production 

Frank  Mayo  has  finished  “ The 
Altar  Stairs  ” and  will  begin  produc- 
tion immediately  at  Universal  City 
or.  “ The  Hot  Head.” 

G.  B.  Lancaster  wrote  “ The  Altar 
Stairs.”  It  is  a colorful  cruise 
through  glowing  South  Seas. 

Louise  Lorraine  appears  opposite 
the  star.  Dagmar  Godowsky,  his 
wife,  has  an  exotic  role  as  a native 
girl.  Lambert  Hillyer  directed. 

“The  Hot  Head”  will  give  Mayo’s 
versatility  plenty  of  exercise.  Mrs. 
George  Randolph  Chester  wrote  it 
and  her  husband,  a staff  writer  at 
Universal  City,  prepared  it  for 
screening. 


Gertrude  Astor  Appears 
With  Earle  Williams, 

Work  has  begun  on  Earle  Wil- 
liams’ new  feature,  “ You  Never 
Know,”  and  a number  of  the  open- 
ing scenes  have  been  shot.  Ger- 
trude Astor  is  playing  opposite 
Earle  Williams.  Miss  Astor,  whose 
clever  work  in  “ The  Spenders,” 
“ The  Lion  Man,”  “ Through  the 
Back  Door,”  and  other  successes,  is 
vividly  remembered,  was  selected 
for  her  eminent  fitness  for  the  part 
of  Miriam  Follansbee.  George 
Field,  another  favorite  heavy,  who 
will  be  remembered  in  “Diamonds 
Adrift,”  will  have  the  part  of 
Medina,  the  gun-running  South 
American  revolutionist. 


New  Ince  Special  Is  Announced 

“Skin  Deep”  Will  be  Distributed 
Soon  by  First  National  Pictures 


“Hungry  Hearts”  Pre-released 

Special  Presentation  to  be  Given 
Goldwyn  Picture  at  Capitol  Theatre 


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Motion  Picture  News 


Strong  Cast  Supports  Meighan 

“The  Man  Who  Saw  Tomorrow” 

Is  Justification  for  Title 


Fairbanks  Portrait  To 
Be  Hung  in  Lobby 

A PORTRAIT  of  Doug- 
las Fairbanks,  painted 
by  the  celebrated  Swed- 
ish artist,  Christian  Von 
Schneidau,  will  probably  be 
hung  in  the  lobby  of  the  the- 
atre in  New  York  where  the 
initial  showing  of  this  fa- 
mous producer-actor’s  latest 
celluloid,  officially  titled 
“ Douglas  Fairbanks  in 
Robin  Hood,”  is  shown. 

“ Instead  of  the  elaborate 
decorations  which  frequently 
adorn  a theatre  lobby,”  Von 
Schneidau  explained,  “ it  is 
planned  to  substitute  the  por- 
trait against  a background  of 
rich  plush  drapes  which  will 
bring  out  its  pictorial  value 
to  best  advantage.” 

“Kindred  of  the  Dust” 
Appeals  to  Chicago 

“ Kindred  of  the  Dust,”  a First 
National  attraction,  produced  and 
directed  by  R.  A.  Walsh,  with 
Miriam  Cooper  as  the  star,  did  a 
tremendous  business  at  its  Chicago 
opening,  according  to  a telegram  re- 
ceived at  the  New  York  office  of 
Associated  First  National  Pictures, 
from  Balaban  & Katz.  The  tele- 
gram follows  : 

“ Kindred  of  the  Dust  ” opened 
Chicago  Theatre  today  tremendous 
business.  From  our  Observa- 
tion of  the  impression  picture  is 
making  on  our  audiences  First  Na- 
tional has  a worthy  successor  to  the 
biggest  dramatic  production  of  this 
year.  It  is  perfect  in  every  de- 
tail and  we  canont  recommend  it 
too  highly. 

“ Balaban  and  Katz.” 

Goldwyn  Prepares  Sales 
Book  on  New  Product 

Goldwyn  has  prepared  a 28-page 
book,  for  the  use  of  its  salesmen, 
which  includes  a brief  printed  and 
pictorial  account  of  its  productions 
for  the  season  of  1922-23.  In  all 
ten  productions  are  dealt  with  at 
length,  while  four  features  in  or 
approaching  production  are  more 
briefly  considered.  The  salesman 
equipped  with  this  literature  has  in 
a handy  form  in  front  of  him  a 
sample,  or  foretaste,  of  each  photo- 
play which  will  give  the  exhibitor 
an  idea  of  what  it  is  like.  Num- 
erous stills  giving  highlights  from 
each  picture  are  reproduced,  to- 
gether with  some  line  drawings, 
photos  of  stars,  directors  and  au- 
thors. 

More  Sherlock  Holmes 
Features  Are  Ready 

“ The  Tiger  of  San  Pedro  ” and 
“ The  Priory  School  ” are  the  two 
subjects  in  Educational’s  series  on 
The  Adventures  of  Sherlock  Holmes 
which  are  now  being  prepared  for 
release.  These  pictures,  from  the 
original  stories  by  Sir  Arthur  Conan 
Doyle,  will  follow  “ The  Copper 
Beeches  ” and  “ The  Empty  House,” 
and  will  feature  the  same  actors  in 
the  principal  roles,  Eille  Norwood 
as  Sherlock  Holmes  and  Hubert 
Willis  as  Dr.  Watson. 


SELDOM  is  there  found  in  a mo- 
tion picture  more  justification 
for  a title  than  will  be  apparent  in 
“ The  Man  Who  Saw  Tomorrow,” 
the  new  Thomas  Meighan  picture 
which  Alfred  Green  is  now  direct- 
ing at  the  Lasky  studio,  says  a 
statement  from  Paramount. 

The  idea  suggested  by  the  title  is 
worked  out  in  a series  of  vision 
scenes  in  which  Meighan  sees  him- 
self at  the  Durhar  as  Viceroy  of 
India ; as  a high  government  offi- 
cial in  London;  as  one  of  the  prin- 
cipals in  a romance  with  a Russian 
beauty,  this  time  in  New  York,  and 
as  the  leading  figure  in  wild  experi- 
ences in  the  South  Seas. 

Beatrice  Joy,  who  played  the  fem- 
inine lead  in  Cecil  B.  DeMille’s 
“ Manslaughter,”  opposite  Mr.  Mei- 
ghan, has  the  role  of  Rita,  daugh- 
ter of  a trader  in  the  South  Seas, 
while  Theodore  Roberts,  veteran  of 


“QLIM  SHOULDERS,”  released 

^ by  the  W.  W.  Hodkinson 
Corporation,  and  the  “ Irene  Castle 
Fashion  Promenade,”  hooked  in 
conjunction  with  the  picture,  opened 
to  crowded  houses  at  the  Capitol, 
New  York,  and  the  Delmonte,  St. 
Louis,  last  Sunday. 

More  than  5,000  paid  admissions 
were  recorded  at  the  Delmonte, 
which  constituted  the  largest  day’s 
business  in  the  history  of  the  the- 
atre. The  attendance  at  the  Capitol 
in  New  York  was  greatly  in  excess 
of  this,  nearly  15,000  persons  at- 
tending the  opening  of  the  big  pro- 
duction in  the  metropolis. 

Newspaper  reviews  in  both  cities 
were  unanimous  in  their  praise  of 
the  picture  and  the  fashion  revue. 


VITAGRAPH  branches  are  re- 
porting more  demand  for  “A 
Rogue’s  Romance”  than  booking 
limitations  will  allow.  It  is  an 
unusual  picture  in  every  sense,  a 
feature  in  which  two  stars  divide 
honors. 

In  “A  Rogue’s  Romance,” 
Rodolph  Valentino  is  cast  as  The 
Ferret,  a cafe  dancer,  and  member 
of  the  underworld.  It  is  considered 
dangerous  to  cross  The  Ferret,  and 
yet  Mons.  Picard,  a role  assumed 
by  Earle  Williams,  deliberately 
antagonizes  this  man,  and  engages 
in  a fist  fight  with  him.  From  that 
hour  The  Ferret  hounds  Picard, 
and  cleverly  informs  the  police  of 
his  every  move.  But  Picard  is  al- 
ways able  to  outwit  the  police,  and 
make  an  exciting  escape. 

A girl  induces  Picard  to  turn  his 
powers  to  the  benefit  of  society, 
and  this  man,  whose  love  for  chil- 
dren has  caused  him  to  adopt  three, 
aids  the  police  in  capturing  a dan- 
gerous band  of  criminals.  He  is 


forty  years  of  stage  and  screen,  is 
seen  in  a modern  semi-freebooting 
role  and  supplies  both  comedy  and 
serious  moments. 

John  Miltern,  who  played  the 
Governor  in  “ Manslaughter,”  has 
the  part  of  a philosopher,  Pro- 
fessor Jansen  ; June  Elvidge,  former 
star  in  her  own  right,  is  portraying 
a society  role  as  Lady  Helen ; Eva 
Novak,  erstwhile  star,  has  the  part 
of  Vonia,  a Russian  girl ; Laurance 
Wheat,  former  star  of  stage  drama 
and  musical  comedy,  is  seen  as 
Larry  Camden;  Albert  Roscoe  is 
Jim  McCleod,  a bully  and  des- 
perado; Alec  Francis,  specialist  in 
father  roles,  plays  Sir  William 
deVry;  Robert  Brower,  an  old-time 
stage  actor,  has  a typical  role  and 
Edward  Patrick  and  Jacqueline 
Dyris  appear  in  native  characteriza- 
tions. 


A feature  at  the  Capitol  opening 
which  was  not  included  on  the  pro- 
gram was  the  unexpected  appear- 
ance in  the  State  Box  of  Mrs. 
Castle  herself.  Coming  to  New 
York  from  her  home  in  Ithaca,  with 
her  shoulder  and  left  arm  in  a plas- 
ter cast,  Mrs.  Castle  insisted  upon 
being  present  at  the  opening  of  her 
latest  picture  and  reviewing  for  her- 
self the  new  styles  that  she  brought 
back  on  her  recent  return  from 
Paris.  Each  gown  worn  in  the 
“ Promenade  ” was  one  that  Mrs. 
Castle  personally  selected  during 
her  sojourn  in  the  French  canital, 
and  then  were  exhibited  at  the  Cap- 
itol and  Delmonte  by  mann  kins  se- 
lected by  Mrs.  Castle’s  personal 
representative. 


cornered  often  but  in  each  instance 
he  manages  to  elude  his  pursuers 

Earle  Williams  has  climbed  to 
popularity  through  years  of  hard 
work  and  clever  performance.  His 
films  are  always  heralded  with 
enthusiasm  by  pic.ure  lovers 
throughout  the  country. 

Rodolph  Valentino  leaped  to 
popularity  almost  over  night.  Aside 
from  his  ability  as  an  actor,  he 
has  won  an  enviable  reputation  as 
a dancer.  Perhaps  there  is  no  one 
in  the  profession  who  more  vividly 
interprets  the  dance  of  the  Apaches 
than  Valentino.  This  dance  is  a 
feature  of  “A  Rogue’s  Romance." 

Other  well-known  and  popular 
members  of  the  cast  are  Kathryn 
Adams,  Brinsley  Shaw,  Marion 
Skinner,  Maude  George,  Harry  Van 
Meter  and  Herbert  Standing. 

James  Young,  who  directed  the 
picture,  is  one  of  the  outstanding 
directors  of  today.  The  story  is 
from  the  pen  of  H.  H.  \ an  Loan. 


Makes  a Record  on  the 
Loew  Circuit 

THREE  Educational  pic- 
tures began  a run  in  the 
Loew  Circuit  in  and 
about  New  York  City  on 
September  4,  setting  a record 
for  one  distributing  organiza- 
tion. 

The  pictures  in  this  ex- 
traordinary run  are  “A  Hick- 
ory Hick,”  a Christie  Comedy 
featuring  Bobby  Vernon; 
“Fair  Enough,”  a Christie 
Comedy  featuring  Dorothy 
Devore,  and  “ Spooks,”  a 
Mermaid  Comedy,  with  Lige 
Conley  and  Elinor  Lynn. 

With  several  prints  with 
each  of  these  subjects  in  use 
on  the  Loew  Circuit,  there  is 
a total  of  150  days’  bookings 
for  these  recent  Educational 
releases. 


Two  Reel  Fairy  Tales 
For  Arthur  Trimble 

Three  completed  two-reel  produc- 
tions featuring  little  Arthur  Trim- 
ble will  be  ready,  before  screening 
for  release  contract  will  be  at- 
tempted, according  to  Director 
Frederick  G.  Becker,  who  is  now 
hard  at  work  on  the  second  of  the 
contemplated  series  of  twelve  pic- 
tures. 

“ The  Strange  Adventures  of 
Prince  Courageous.”  as  the  series 
will  be  known,  will  consist  of  twelve 
stories  from  the  pen  of  Robert  Lee. 
A touch  of  fairies  and  witches  will 
attract  the  children  to  this  series, 
states  Mr.  Becker,  but  an  appeal  to 
the  adult  class  of  patronage  will 
not  be  sacrificed  to  this  end. 

May  Tinee  Lists  These 
As  Among  the  Best 

May  Tinee,  motion  picture  critic 
of  the  Chicago  Tribune,  lists  “ Hur- 
ricane’s Gal,”  and  Mack  Sennett’s 
“ Crossroads  of  New  York,”  First 
National  Attractions,  among  the  best 
photoplays  of  July,  in  a long  article 
which  appeared  in  a recent  issue  of 
the  Tribune.  She  writes : 

“ Hurricane’s  Gal  ” — was  a whirl- 
wind of  a film — effective  in  a melo- 
dramic,  vivid  sort  of  way,  it  was  just 
one  fight  after  another,  with  Miss 
Dorothy  Phillips  in  the  lead,  being 
stormy  and  tender  by  turns — but 
always  beautiful.  The  picture  fairly 
SIZZLED,  there  was  so  much  do- 
ing. The  big  scenes  were  well  ac- 
complished— so  well  that  you  for- 
gave occasional  faults  of  detail. 

“The  Crossroads  of  New  York” 
was  a “ Mack  Sennett  ” it  was  Mack 
Sennett  at  his  best.  It  was  Mack 
Sennett  sending  a chill  up  your 
spine,  making  you  laugh  like  an 
idiot,  bring  you  up  standing  with  a 
handful  of  straight  drama  ably  done. 
A picture  nobody  should  miss. 

Tom  Mix  Starts  Work 
on  New  Fox  Subject 

Work  has  been  started  on  the 
forthcoming  Tom  Mix  starring 
v ehicle  “An  Arabian  Knight,"  in  the 
William  Fox  West  Coast  Studios. 
Claire  Adams  will  play  opposite  the 
star. 


Big  Audiences  Welcome  Castle 

“Slim  Shoulders”  Please  in  New 
York  and  St.  Louis  Houses 


“A  Rogues  Romance”  Unusual 

Valentino  and  Williams  are  Coupled 
in  Harry  Van  Loan’s  Thriller. 


September  16,  1922 


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Fox  to  Release  Educationals 

Series  of  Six  Short-Subjects  Will  Be 
Introduced  on  Sept.  24  Schedule 


THREE  short  subjects,  which 
William  Fox  Corporation 
describe  as  “ entertaining-educa- 
tionals,”  were  recently  shown  as  a 
forerunner  of  a series  of  one  and 
two  reel  contributions,  to  be  released 
on  September  24,  in  a series  of  six. 
The  sample  offerings  were  found 
to  be  engaging  and  informative, 
with  traces  of  “ educational  intent  ” 
removed.  Release  dates  for  follow- 
ing series,  will  be  announced,  later. 

The  first,  in  one  reel  length  en- 
titled “Volcanoes  of  the  World,” 
described,  vividly,  these  mounts  of 
historical  and  geographical  interest, 
from  many  interesting  angles. 
Especially  are  the  close-up  views  of 
lava  being  expelled  from  Mt. 
Vesuvius  and  other  angry  craters, 
out  of  the  ordinary.  And  deserv- 
ing of  special  mention,  are  the 
views  of  a cross  section  of  a vol- 
cano, showing  the  process  and  the 
likely  cause  of  volcanic  eruption. 
The  descriptive  subtitles  help  carry 
out  the  plan  of  making  an  educa- 
tional film  really  entertaining,  while 
splendidly  tinted  views  add  to  the 
beauties  of  the  scenes. 


Secondly,  “ The  Story  of  Ice  ” 
serves  as  a balance  to  the  forego- 
ing. It  tells  of  the  interesting  pro- 
cess of  harvesting  ice,  showing 
modern  improvements  of  electrical 
power  in  use  in  comparison  with 
past-date  methods.  The  proper 
storing  of  ice  is  one  of  the  most 
important  things  to  know  about  it. 
While  this  reel  is  not  so  interest- 
ing as  the  one  devoted  to  volcanoes, 
(from  a reviewer’s  standpoint)  un- 
doubtedly in  some  parts  of  the 
world  it  will  carry  an  equal  value 
in  quality  of  entertainment  and  in- 
formation. 

“ Alligator  Hunting  and  Farm- 
ing” is  a reel  with  many  thrills. 
These  reptiles  are  seldom  considered 
by  the  casual  observer  to  stand  for 
more  than  a species  to  decorate  a 
zoo  or  to  make  a personal  appear- 
ance for  the  benefit  of  children. 
But  the  alligator  industry  is  shown 
in  all  its  departments  in  the  film 
devoted  to  a study  of  their  “hatch” 
and  how  they  develop  into  mild  and 
tame  companions,  in  captivity,  or 
dangerous  fellows  to  meet  on  their 
home-grounds. 


“Young  Diana”  Goes  to 
Rialto  from  Rivoli 

WING  to  the  signal  suc- 
ess  of  Marion  Davies  in 
“The  Young  Diana,”  at 
the  Rivoli,  the  picture  has 
been  held  over  for  a sec- 
ond week  on  Broadway  at 
the  Rialto.  With  the  sole 
exception  of  “Blood  and 
Sand,”  “The  Young  Diana” 
carried  off  the  record  for  sum- 
mer receipts  at  the  Rivoli. 
Miss  Davies’  surprising  im- 
personation of  the  drab  little 
spinster  and  her  startling 
transformation  proved  the 
sensation  of  Broadway. 

Cosmopolitan’s  picturization 
of  James  Oliver  Curwood’s 
popular  story,  “ The  Valley 
of  Silent  Men, ' with  Alma 
Rubens  as  the  feature  player, 
also  scored  at  the  Rialto.  Only 
the  necessity  of  its  making 
way  for  “ The  Young  Diana  ” 
prevented  its  being  held  over 
another  week. 


Semon  Comedy  Show- 
ing Proves  a “Riot” 

Reports  from  Los  Angeles  on  the 
pre-showing  of  the  new  Larry 
Semon  comedy  at  the  Rivoli  are 
briefly  that  it  was  “ a riot.”  As  the 
Rivoli’s  patronage  is  made  up  of  a 
rather  dignified  class  of  screen 
critics,  and  hard  boiled  as  to  com- 
edies, Larry  is  pleased.  Whatever 
the  Rivoli  thinks  of  it,  the  comedy 
is  certainly  full  of  action.  As  yet 
it  has  no  title.  Vitagraph  has  not 
settled  upon  anything  quite  explo- 
sive enough. 


Playgoers’  September  Releases 

Three  Productions  Differing  Widely 
in  Theme  and  Locale  Are  Scheduled 


“Hound  of  the  Basker- 
villes”  to  Be  Early 
Release 

urrvHE  HOUND  OF 
B A S K E R VILLES, 
the  film  version  of 
famous  Sherlock  Holmes 
novel  of  the  same  name,  with 
Eille  Norwood  in  the  role  of 
the  great  detective  of  fiction 
will  be  an  early  release  of  the 
Film  Booking  Offices  of 
America,  announces  that  com- 
pany. It  has  been  tentatively 
set  to  follow  the  first  Ethel 
Clayton  production.  “ If  I 
Were  Queen  ” on  the  F.  B.  O. 
Program. 

This  Sherlock  Holmes  pic- 
ture is  of  feature  length  and 
follows  closely  the  original 
story  by  Sir  A.  Conan  Doyle, 
which  is  published  as  a com- 
plete novel.  Because  of  this 
latter  fact,  states  the  F.  B.  O. 
the  title  has  a definite  box  of- 
fice value,  inasmuch  as  the 
story  is  known  under  its  own 
title  and  not  simly  as  “ one  of 
the  Sherlock  Holmes  stories.” 


Good  Publicity  Wins 
Against  Heat  Wave 

“ Queen  of  The  Moulin  Rouge,” 
now  in  its  second  week  at  the  Mis- 
sion Theatre,  Los  Angeles,  has  over- 
come the  hottest  of  the  hot  weather 
now  prevailing  in  Southern  Calif- 
ornia and  is  launched  as  a genuine 
success. 

The  quarter-page  ads  placed  in 
every  Los  Angeles  newspaper  have 
done  much  to  stimulate  business. 
Careful  study  of  the  press  sheet  and 
advertising  material  prepared  by 
American  Releasing  Corporation  is 
shown  in  all  the  copy. 


Filming  “Thelma”in 
Santa  Cruz  Islands 

Chester  Bennett  and  his  entire 
company  producing  “Thelma,” 
Marie  Corelli’s  story,  in  which 
Jane  Novak  is  starring,  for  F.B.O. 
release,  spent  two  weeks  on  the 
Santa  Cruz  Islands  making  exte- 
rior scenes  for  the  production. 

Among  those  who  are  on  loca- 
tion in  the  islands  are  Bert  Sprotte, 
June  Elvidge,  Wedgwood  Noel, 
Barbara  Tennant,  Gordon  Mullen, 
Peter  Burk,  Jack  Rollens,  Harvey 
Clark  and  Harry  Lonsdale  and  a 
corps,  from  the  production  forces 
of  the  R-C  Studios,  where 
“Thelma”  is  being  filmed. 


BusterfKeaton  to  Take 
His  Family  Abroad 

Upon  the  completion  of  two  more 
laugh  fests  for  First  National,  Bus- 
ter Keaton  will  take  a long  rest. 
Accompanied  by  Natalie  Talmadge 
Keaton  and  Joseph,  Jr.,  Buster  will 
probably  visit  several  foreign  coun- 
tries before  returning  to  his  studio. 


Lillian  Hackett  to  Sup- 
port Baby  Peggy 

Lillian  Hackett,  Clyde  Cook’s 
former  leading  lady  and  less  re- 
cently of  musical  comedy  stage,  has 
been  engaged  by  Abe  Stern  to  play 
.an  important  role  with  Baby  Peggy. 


PLAYGOERS'  Pictures  offers 
three  big  releases  during  Sep- 
tember. First  on  the  list  is  “ The 
Isle  of  Doubt,”  a six  reel  offering 
in  which  Wyndham  Standing  is 
starred.  This  photoplay,  adapted 
from  the  well  known  novel  by 
Derek  Bram,  combines  some  of  the 
characteristics  of  a high  class  so- 
ciety drama  with  the  adventure  and 
lure  of  the  tropics.  Besides  Mr. 
Standing,  the  cast  includes  such 
popular  players  as  Dorothy  Mac- 
kaill,  George  Fawcett,  Warner 
Richmond,  and  Marie  Burke.  Ham- 
ilton Smith  directed  the  production, 
which  is  on  an  elaborate  scale.  Re- 
lease of  “The  Isle  of  Doubt”  is 
set  for  September  10th. 

September  17th  will  see  the  re- 
lease of  “ Face  to  Face,”  another 
six  reeler,  which  combines  a baffling 
criminal  cas  with  an  appealing  ro- 
mance. Marguerite  Marsh  and  Coit 
Albertson  are  featured,  with  Rich- 
ard Stewart,  Edna  Holman,  Fran- 
ces White,  William  Kendall,  and 
Joseph  Marba  playing  some  of  the 
other  roles. 

In  “ The  Man  She  Brought 
Back,”  to  be  released  September 
24th,  appear  Earle  Fox,  Doris  Mil- 
ler, Frank  Losee,  Donald  Russ, 
Harry  Lee,  Frederick  Burton  and 
Charles  Mackay,  each  of  whom  has 


COMING  SOON 

PERFECT  PICTURES 

'*  NEITHER  SCREEN  NOR  STAGE 

BUT  LIFE'S  WINDOW” 


a fine  record  in  pictures.  This  is 
a five  reel  feature,  the  work  of 
Charles  Miller  Productions,  and 
was  directed  by  Mr.  Miller  himself. 
It  is  a drama  of  the  Canadian 
Northwest  Mounted  that  is  said  to 
be  full  of  punch  and  heart  inter- 
est, and  which,  in  plot  and  handling, 
makes  a wide  departure  from  the 
usual  run  of  even  the  best  of  for- 
mer tales  of  that  country  of  hero- 
ism and  adventure. 


Wears  Royal  Robes  in 
Filming  of  Sue  Story 

There  are  many  features  in  the 
Burr-Whitman  Bennett  production 
of  the  “ Secrets  of  Paris,”  taken 
from  Eugene  Sue’s  famous  novel, 
‘“The  Mysteries  of  Paris,”  but  the 
one  that  will  no  doubt  appeal  to  the 
women  picture-lovers  will  be  the 
robes  worn  by  Miss  Gladys  Hulette 
in  the  throne  scene.  The  robes  for- 
merly belonged  to  the  Marchioness 
of  Ely,  and  were  worn  by  that  titled 
lady  at  the  coronation  of  the  late 
King  Edward  VII.  of  England. 


Mabel  Normand  Ex- 
pected Back  From 
Europe 

Mabel  Normand,  it  is  expected, 
will  return  to  Los  Angeles  from  her 
European  trip  during  the  latter  part 
of  September,  when  she  will  begin 
production  on  her  next  starring 
vehicle  under  the  Mack  Sennett 
banner.  “ Suzanna,”  her  recently 
completed  First  National  picture, 
wili  be  released  on  November  6. 


‘‘The  Isle  of  Doubt”  to 
be  Given  Loew  Time 

“The  Isle  of  Doubt,”  the  Play- 
goers’ feature  in  which  Wyndham 
Standing  is  the  star,  has  been  se- 
cured for  the  Loew  time  in  Greater 
New  York,  and  is  about  to  begin 
the  round  of  its  houses.  The  book- 
ing manager  of  Marcus  Loew  en- 
terprises completed  arrangements 
with  Lester  W.  Adler,  of  Play- 
goers’ New  York  exchange,  this 
week.  This  feature,  which  is  in 
six  reels,  is  Playgoers’  current  re- 
lease, September  10th  being  the 
date  set  for  its  first  appearance. 


Hope  Loring  to  Help  on 
Script  for  Preferred 

The  name  of  Hope  Loring  will 
appear  as  a collaborator  with  Eve 
Linsell  on  the  script  of  “Ching, 
Ching,  Chinaman,”  Wilbur  Daniel 
Steele’s  prize  story  which  Tom 
Forman  is  directing  for  Preferred 
Pictures. 

Miss  Loring  is  among  the  best 
known  screen  writers  and  aided  in 
the  adaptations  of  several  successes 
made  by  Preferred  Pictures. 


Animal  Comedy  Coming 
In  September 

The  September  release  in  the  Edu- 
cational-Campbell  Comedy  series 
will  be  “A  Ring  Tail  Romance,” 
Charlotte  Herriam,  Doreen  Turner, 
Laurence  Licalzi  and  their  animals 
friends,  “Pal,”  the  dog,  and  “ Joe,” 
the  monkey,  have  the  principal  parts. 


1394 


Motion  Picture  News 


A1  Lichtman  to  Tour 
South  and  Mid -West 

AL  LICHTMAN  only  re- 
cently returned  from  a 
tour  of  the  country 
that  took  in  all  sections  ex- 
cept the  South,  and  on  Thurs- 
day of  last  week  he  left  for 
New  Orleans  to  hold  a con- 
ference with  E.  V.  Richards, 
general  manager  of  the 
Saenger  Amusement  Com- 
pany and  owner  of  the  Licht- 
man Corporation  franchise 
for  the  eleven  Southern 
states. 

Following  his  trip  South 
Mr.  Lichtman  will  visit  some 
of  the  principal  film  centers 
of  the  Middle  West  as  the 
guest  of  Harry  Charnas,  the 
independent  distributor.  A 
special  party,  including  the 
trade  paper  editors,  is  being 
planned  to  accompany  Mr. 
Lichtman  on  his  Mid-West 
tour  as  guests  of  the  Charnas 
organization. 

Beginning  Sunday,  Septem- 
ber 10,  Mr.  Lichtman  will  be 
the  honor  guest  at  a dinner  of 
exhibitors  in  tne  William 
Penn  Hotel  at  Pittsburgh. 
The  next  night  a similar 
honor  will  be  accorded  him  in 
Cincinnati;  on  Tuesday  there 
will  be  another  at  Detroit; 
and  on  Wednesday  the  tour 
will  wind  up  with  a banquet 
in  Cleveland. 


Paramount  Adds  Stars 
To  Cast  of  Picture 

Two  notable  additions  to  the 
cast  of  Alice  Brady’s  new  Para- 
mount picture,  “Anna  Ascends,” 
have  been  made  during  the  past 
week.  One  is  Florence  Dixon,  who 
has  bee  playing  leading  roles  op- 
posite Conway  Tearle  and  Eugene 
O’Brien.  The  other  is  Hilda 
Moreno,  the  Spanish  beauty  and 
dancer  of  this  year’s  “Ziegfeld 
Follies.”  Miss  Moreno  does  a 
special  Spanish  dance  in  the  “Fifty 
Club”  scenes. 


Educational  Has  Two  on 
Opening  Program 

The  opening  program  at  the  beau- 
tiful new  Strand  Theatre  in  Niagara 
Falls,  one  of  the  finest  motion  pic- 
ture houses  between  New  York  and 
Chicago,  which  was  opened  August 
26,  included  two  subjects  released 
by  Educational.  The  first  number 
on  the  program  was  “ Syria,  Land 
of  Religious  Hatred,”  a scenic  sub- 
ject, and  the  program  closed  with 
“ Nothing  Like  It,”  a Christie  Com- 
edy featuring  Dorothy  Devore. 


Estelle  Taylor  Next  in 
Gasnier  Production 

In  the  course  of  a few  months 
Estelle  Taylor  has  emerged  from 
obscurity  into  the  limelight 
through  her  notable  performances 
in  “A  Fool  There  Was”  and 
"Monte  Cristo,”  two  widely  known 
stories.  She  will  next  appear  in 
"Thorns  and  Orange  Blossoms,”  a 
Gasnier  Production  now  being 
“shot”  by  Preferred  Pictures. 


Cosmopolitan  Plans  Premiere 

Elaborate  Preparations  for  Opening 
of  Marion  Davies  Special  on  B’way 


WITH  some  of  the  most  elab- 
orate preparations  ever 
made  for  a motion  picture  showing 
on  Broadway,  the  much-talked-of 
Cosmopolitan  Production  “When 
Knighthood  Was  in  Flower,”  star- 
ring Marion  Davies,  will  open 
Thursday,  September  14,  at  the 
Criterion  Theatre  for  an  indefinite 
run. 

Cosmopolitan  Corporation,  pre- 
senting Cosmopolitan  Productions, 
has  leased  the  Criterion  from 
Paramount  and  will  take  over  the 
house  on  September  10. 

From  advance  reports  “ When 
Knighthood  Was  in  Flower”  will 
set  a new  record  in  screen  classics, 
declare  Cosmopolitan  officials. 
Joseph  Urban’s  settings  are  declar- 
ed to  be  “marvelous,”  and  no  less 
an  art  authority  than  Sir  Joseph 
Duveen  of  London  has  stated  that 
the  court  scenes  are  “the  most 
faithful  reflection  of  the  time  of 
King  Henry  VIII  of  England  ever 
made.” 

Supporting  the  star,  Marion 
Davies,  is  a cast  of  brilliant  screen 
players  including  Lyn  Harding, 
famous  English  actor  brought  over 
from  London  especially  to  play 
King  Henry  VIII;  Forrest  Stane- 
ly,  who  has  been  Miss  Davies’  lead- 
ing man  in  several  of  her  screen 
successes ; Pedro  de  Cordoba, 
Ernest  Glendinning,  Ruth  Shepley, 
Johnny  Dooley,  William  Kent, 
George  Nash,  Macey  Harlam, 
William  Norris,  Gustave  Von 
Scyffertitiz,  and  dozens  of  others. 

Unusual  preparations  have  been 
made  at  the  Criterion  for  the  open- 


ing on  September  14  and  for  the 
ensuing  run.  The  theatre  is  being 
remodeled  and  twelve  loges  in- 
stalled in  the  balcony.  These  will 
be  specially  reserved.  The  orchestra 
pit  has  been  enlarged  to  accommod- 
ate fitty-two  musicians.  An  orig- 
inal musical  score  has  been  com- 
posed by  William  Fred  Peters. 
Victor  Herbert  has  composed  two 
numbers  especially  for  the  produc- 
tion. One  is  the  Marion  Davies 
march,  the  other  "When  Knight- 
hood Was  in  Flower”  waltz.  A 
prologue  has  been  arranged  by 
Joseph  Urban. 

A special  Marion  Davies  edition 
of  the  book  “When  Knighthood 
Was  in  Flower”  has  been  prepared 
by  Grosset  and  Dunlap.  These 
books  will  be  on  sale  in  the  lobby 
of  the  Criterion  during  the  show- 
ing. There  is  to  be  a special  show- 
ing of  the  picture  for  book  sales- 
men from  the  leading  big  depart- 
ment stores  from  all  over  the 
country. 

One  thousand  sixteen-by-twenty 
enlarged  stills  of  scenes  from  the 
production  printed  in  sepia  are  to 
be  distributed  to  stores  all  over 
the  country  in  addition  to  a number 
of  twenty  by  twenty-four  portraits 
of  Marion  Davies.  Striking  pos- 
ters of  Miss  Davies  in  the  costumes 
she  will  wear  as  Princess  Mary 
Tudor  have  been  painted  by  four 
of  the  leading  artists  of  the 
country,  Howard  Chandler  Christy, 
Frank  X.  Leyendecker,  W.  T. 
Benda  and  Carl  Link,  and  will  be 
used  in  connection  with  the  adver- 
tising campaign. 


‘‘Grandma’s  Boy’’ 
Chosen  For  Anni- 
versary 

THE  Harold  Lloyd-Asso- 
ciated Exhibitors  super- 
attraction, “ Grandma’s 
Boy,”  produced  by  Hal, 
Roach,  which  began  its  New 
York  run  at  the  Mark  Strand, 
Manhattan,  September  3rd, 
has  been  selected  by  Edward 
L.  Hyman,  managing  director 
of  the  Brooklyn  Mark  Strand, 
as  the  film  feature  for  that 
house’s  third  anniversary 
week  celebration,  beginning 
Sunday,  September  10th. 

Mr.  Hyman  and  his  asso- 
ciates are  arranging  a con- 
tinuous gala  demonstration, 
with  special  musical  pro- 
grams, the  personal  appear- 
ance of  a number  of  picture 
stars,  and  the  cooperation  of 
city  officials. 

Mr.  Hyman  says  in  a letter 
to  W.  B.  Frank,  general  sales 
manager  of  Associated  Exhi- 
bitors: 

“Appreciating  the  extent  of 
Lloyd’s  popularity,  and  cou- 
pling with  that  the  undeni- 
able furore-creating  possibili- 
ties of  ‘ Grandma’s  Boy,’  I 
feel  certain  that  the  picture 
will  reach  my  fullest  expecta- 
tions.” 

Joe  Bonner  to  Appear 
in  Baby  Peggy  Cast 

Joe  Bonner,  former  vaudeville 
head-liner  and  now  of  the  picture 
fraternity,  is  again  appearing  under 
the  Century  banner,  this  time  in 
support  of  Baby  Feggy  in  the  Cen- 
tury Comedy  she  is  at  present  work- 
ing on,  “The  Little  Match  Girl.” 
Bonner’s  last  silver  sheet  appear- 
ance was  in  support  of  Colleen 
Moore  in  “ Affinities.” 

Service  Book  for  “Re 
membrance”  Goes 
to  Press 


LosAngelesSees^Manslaughter” 

Cecil  De  Mille’s  New  Picture  Meets 
with  General  Approval  From  Critics 


CECIL  B.  DEMILLE’S  new 
Paramount  production  "Man- 
slaughter,” scored  a sensational 
success  at  its  opening  at  Grauman’s 
Rialto  Sunday,  according  to  a tele- 
gram received  from  Los  Angeles 
at  the  home  office  of  Paramount. 
One  of  the  biggest  crowds  in  the 
city’s  theatrical  history  waited  for 
hours  for  the  doors  to  open  and 
and  capacity  audiences  received  the 
picture  with  tremendous  applause. 

The  showing  of  a new  Cecil  B. 
DeMille  picture  has  come  to  be  an 
important  event  in  Los  Angeles, 
and  invariably  the  newspaper  re- 
viewers are  most  searching  and 
exhaustive  in  their  criticism.  Jeanie 
Macpherson’s  adaptation  of  Alice 
Duer  Miller’s  novel,  in  which 
Thomas  Meighan  Beatrice  Joy  and 
Lois  Wilson  are  featured,  was  no 
exception. 

Epitomizing  her  detailed  review, 
Grace  Kingsley  said  in  The  Times: 
“The  great  American  photoplay  is 
with  us  at  last.  What  other  di- 
rectors have  been  groping  around 
after  Cecil  DeMille  has  at  last 
really  accomplished.  This  one 
stands  beside  ‘ Male  and  Female.’  ” 
The  Herald’s  critic  said:  “‘Man- 
slaughter’ is  a cinematic  success  bv 
unanimous  opinion.  It  is  Cecil 


DeMille’s  greatest  and  most  honest 
effort.  This  Paramount  film  will 
go  down  as  one  of  the  most  vital 
works  of  motion  picture  art.” 

The  Examiner  said:  “‘Man- 

slaughter must  be  seen.  ...  It 
is  a mighty  indictment  of  the  spirit 
of  the  age.  . . . There  are  many 
moments  of  forceful  poignant  in- 
terest.” 


Goldwyn  is  soon  going  to  press 
with  its  exhibitors’  service  book  for 
the  new  Rupert  Hughes  picture, 
“ Remembrance,”  which  is  the  first 
Goldwyn  release  for  the  new  sea- 
son. It  will  be  a sixteen  page  book 
of  a larger  size  than  usual  and  ex- 
hibitors will  find  it  crammed  full  of 
exploitation  and  publicity  features 
which  are  out  of  the  ordinary. 


Long  Live  the  Print! 

Long  life  of  film  is  not  a hokus  pokus  process,  hut  a matter  of 
Personal  Interest  in  its  developing  and  printing. 

For  fifteen  years  we  have  heen  turning  out  Long  Life  Prints 
because  we  have  given  Personal  Attention  to  every  foot  of  film 
we  handled. 

Personal  Interest  is  the  only  secret  and  successful  process  we 
have  found  in  our  many  years  in  the  laboratory  field. 

Our  insurance  rate  is  the  lowest 

EVANS  FILM  LABORATORIES 
418  W.  216th  St.,  New  York  City 

M’adsirorth  3443 


September  i 6 , 1922 


1395 


Mary  Carr  in  New  Mother  Role 

Her  Part  in  “Penzie”  Will  Differ 
from  Former  Character  Delineations 


MARY  CARR,  the  Fox  actress, 
who  won  international  fame 
with  her  admirable  portrayal  of  the 
sad  and  mistreated  mother  in 
“Over  the  Hill”  and  whose  follow- 
ing successes  “ Thunderclap,”  a 1921 
special,  and  “Silver  Wings,”  a 
special  on  the  current  season’s  pro- 
gram which  recently  completed  a 
summer  run  on  Broadway,  New 
York,  have  been  distinguished  by 
similar  character  delineation,  is  to 
be  seen  in  an  entirely  different 
“ mother  ” part  in  “ Penzie,”  Paul  H. 
Sloane’s  screen  version  of  Florence 
Bingham  Livingston’s  novel,  “The 
Custard  Cup,”  now  under  produc- 
tion at  the  New  York  studios  of 
Fox  Film  Corporation  with  Herbert 
Brenon  directing. 

That  motherly  soul,  famed  in 
nursery  rhyme,  who  lived  in  a 
shoe  and  had  so  many  children  she 
didn’t  know  what  to  do,  probably 
owned  the  oddest  dwelling  place  of 
which  history  has  any  record.  Mrs. 
Penfield,  the  optimistic  heroine  of 
the  story  has  many  of  the  charac- 


teristics belonging  to  the  lady  by 
the  name  of  Hubbard.  In  the  first 
place,  Mrs.  Penfield  does  not  live 
in  a house  but  in  a barn,  and,  like 
her  famous  prototype,  has  so  many 
children  that  (some  times)  she 
doesn’t  know  what  to  do  in  order 
to  feed  and  clothe  them.  But  she 
never  regrets  the  scrimping  and 
saving  and  long  hours  of  work  that 
are  necessary  to  keep  her  house- 
hold comfortable  and  happy. 

Ma  Penfield’s  children  are  all 
adopted  and  are  three  in  number, 
not  to  mention  Filabuster  Carsar, 
the  homeless  dog  brought  into  the 
family  by  tender  hearted  Crink  and 
treated  as  a friend  and  a brother. 

The  scenes  with  the  children 
promise  to  be  among  the  favorite 
episodes  of  the  picture.  Director 
Herbert  Brenon  has  a particular 
fondness  for  building  up  “kiddie 
scenes,”  and  takes  infinite  pains 
with  the  juvenile  actors.  Miriam 
Battista,  Jerry  Devine  and  Ernest 
McKay,  who  impersonate  the  three 
youngsters,  respond  quickly  to  the 


“A  Tailor  Made  Man”  Scores 

Philadelphia  Critics  are  Unanimous 
in  Praise  of  New  Ray  Comedy 


<«/~iHARLES  RAY'S  photoplay, 

VJ  ‘ A Tailor  Made  Man’  is  just 
as  good  as  the  charming  comedy 
Grant  Mitchell  starred  a few  sea- 
sons ago,”  said  the  critic  for  the 
Philadelphia  Public  Ledger  when 
this  United  Artists  release  was 
shown  at  the  Aldine  Theatre,  Phil- 
adelphia. “ Audiences  who  have 
made  a study  of  Raydiology,  so  to 
speak,  may  be  inclined  to  think  this 
the  best  thing  the  young  star  has 
ever  done." 

“ ‘ A Tailor  Made  Man  ’ is  a note- 
worthy addition  to  the  screen  in 
every  way,”  said  the  reviewer  for 
the  Philadelphia  Inquirer.  “ In  it 
Charles  Ray  does  without  doubt  the 
best  work  of  his  career,  and  his  por- 
trayal of  the  title  role  leaves  noth- 


ing to  be  desired.  Every  moment 
of  the  star’s  interpretation  is  a sur- 
prise. He  plays  with  wit,  charm, 
enthusiasm,  mirth,  sympathy  and 
understanding.” 

“Witness  the  rejuvenation  of 
Charles  Ray,”  said  the  critic  for 
the  Evening  Public  Ledger.  “ In 
his  screen  adaptation  of  ‘ A Tailor 
Made  Man  ’ there  returns  the 
Charles  Ray  of  old,  honest,  human 
and  sometimes  overpoweringly  life- 
like, There  are  moments  when  Mr. 
Ray’s  nervousness  in  ‘A  Tailor 
Made  Man  ’ during  his  society 
debut  is  played  so  realistically  that 
the  spectators  squirm  in  their  seats 
in  their  desire  to  help  him  out. 
The  cast  is  an  extraordinarily  good 
one.” 


Arrow  Picture  Pleases  Author 

“Peaceful  Peters”  is  First  of  a 
New  William  Fairbanks  Series 


THE  series  of  six  William  Fair- 
banks pictures  which  Arrow 
Film  Corporation  will  release  dur- 
ing the  coming  year  has  gotten  away 
to  a most  auspicious  start.  The  first 
picture,  “PEACEFUL  PETERS,” 
was  privately  viewed  by  officials 
of  the  Arrow  organization  this  week 
and  they  were  unanimous  in  their 
praise  of  it.  The  direction  of  Lewis 
King  is  especially  praiseworthy,  as 
is  the  work  of  the  entire  supporting 
cast. 

W.  C.  Tuttle,  the  author  of 
“ Peaceful  Peters,”  is  most  enthusi- 
astic about  the  way  in  which  his 
story  has  been  handled.  He  em- 
bodies his  ideas  in  a letter  which 
he  sent  to  Mr.  Ben  Wilson,  the  pro- 
ducer, immediately  after  viewing  the 
first  showing  of  the  picture.  The 


letter  follows : 

My  dear  Mr.  Wilson  : 

Just  a line  or  two  regarding  a 
pre-view  of  “ Peaceful  Peters,” 
which  I witnessed  at  your  studio 
a few  days  ago. 

I was  very  well  pleased  with  the 
picture,  and  it  was  a pleasant  sur- 
prise to  find  that  Mr.  King,  the 
director,  had  so  closely  followed  the 
original  story  of  “ Peaceful.”  He 
has  handled  the  theme  in  good 
shape,  kept  the  action  consistent  and 
deserves  much  credit  for  the  charac- 
terizations. 

Quite  a number  of  my  stories 
have  been  put  on  the  film,  but  I 
can  truthfully  say  that  none  of  the 
so-called  Western  leads  have  equal- 
led the  work  of  William  Fairbanks. 


STATE  RICHTERS! 

Here's  the  chance  of  a lifetime! 

Read  and  Reap! 


15  Great  Stars — 8 Big  Pictures 
Everything  for  a Cleanup ! 


Lon 

CHANEY 
Jack  Mulhall 


Dorothy 

-PHILLIPS 

Joseph  de  Grasse 


in  a stirring  drama  of  the  great  Northwest — teeming  with 
action  and  heart  interest 

44  The  Place  Beyond  the  Winds  ” 
HOBART  BOSWORTH 

in  one  of  his  finest  and  strongest  pictures  made  from  the 
famous  novel  by  Bret  Harte 

44  Two  Men  of  Sandy  Bar  ” 

Lon  Franklin  Juanita 

CHANEY  — FARM  AT  — HANSEN 

in  a powerful  photoplay  of  love  and  action 

“ Fast  Company  ” 

ELAINE  HAMMERSTEIN 

in  a forceful  drama  of  a girl  who  had  to  make  the  greatest 
decision  that  can  come  to  any  girl 

44  The  Co-respondent  ” 

Adapted  by  RALPH  INCE 

CARTER  De  HAVEN 

in  a breezing,  bounding  comedy — one  of  the  best  of  this 
clever  comedian’s 

44  From  Broadway  to  a Throne  ” 

Jack  Virginia  Noble 
MULHALL  — LEE  — JOHNSON 

in  an  action-filled  picture  of  the  purple  underworld  from 
the  well  known  story  by  Raymond  Wells 

44  The  Terror” 


Rupert 

JULIAN 


Ella 

HALL 


Kingsley 

BENEDICT 


in  a crashing  story  by  Robt.  H.  Davis  with  an  appeal  that 
is  universal 


44  The  Bugler  of  Algiers 


MONROE  SALISBURY 

with  a special  cast  in  a stirring  picture  of  the  golden  days 
of  old  California 

44  Sundown  Trail  ” 

YOUR  TERRITORY  IS  STILL  OPEN 
WRITE— WIRE— OR  SEE 

PICTURE  ART  SALES  CORP.,  Inc. 

MAURICE  PIVAR,  Mgr. 

1600  Broadway — 3rd  Floor — New  York  City 


1396 


Motion  Picture  News 


Universal  Stars  Are  Kept  Busy 

Priscilla  Dean  is  finishing  New  Under- 
world Play  by  Tod  Browning 


Around  World  Trip  as 
Universal  Serial 

JULES  VERNE’S  globe- 
trotting imagination 
suggested  “ Around  the 
World  in  Eighteen  Days,” 
which  will  be  Universal’s  next 
attempt  to  thrill  and  instruct 
theatre-goers  in  a chapter- 
play. 

The  story  is  being  written 
by  Carl  Coolidge  under  the 
supervision  of  Robert  Dillon, 
serial  and  short  reel  feature 
editor  at  Universal  City.  J. 

P.  McGowan  will  direct  it. 

The  title  suggests  speed. 
By  aeroplane  and  racing  cars, 
trains  and  boats,  the  hero 
dizzy-clips  around  the  25,000 
miles  circumference  of  the 
earth  and  winds  up,  quite  nat- 
urally with  a fortune  and  a 
bride. 

Most  of  the  picture  will  be 
filmed  at  Universal  City 
where  there  are  ninety-seven 
permanent  foreign  settings. 


REPORTS  from  Universal  City 
indicate  the  early  completion 
of  a number  of  feature  productions 
to  be  released  later  this  fall  as  Uni- 
versal Jewels  and  Attractions. 

Priscilla  Dean,  whose  current 
picture,  “ Under  Two  Flags,”  will 
be  shown  on  Broadway  in  the  near 
future,  is  two-thirds  through  her 
next  production,  “ Lady  Raffles,”  a 
London  and  New  York  underworld 
and  society  story  written  by  Tod 
Browning,  who  also  is  directing  it. 
After  “ Lady  Raffles  ” Miss  Dean 
will  start  work  on  “ Drifting,”  a 
screen  adaptation  of  William  A. 
Brady’s  stage  success. 

Herbert  Rawlinson  is  well  into 
the  production  of  “ One  Wonderful 
Night,”  a screen  version  of  Louis 
Tracy's  famous  play.  He  is  sup- 
ported by  Lillian  Rich,  Sidney 
Bracy.  Sidney  de  Grey,  Joseph  Gi- 
rard, and  Dale  Fuller.  Stuart  Pa- 
ton,  director  of  “ Reputation  ” and 


many  other  Universal  successes  is 
in  charge  of  the  latest  Rawlinson 
him, 

Gladys  Walton  has  just  completed 
studio  work  in  “ The  Lavender 
Bath  Lady,”  a feature  production 
directed  by  King  Baggot.  It  is 
from  a story  by  Shannon  Fife,  and 
was  put  into  screen  form  by  George 
Randolph  Chester,  the  popular 
author,  who  now  is  a member  of 
Universal’s  scenario  staff.  Bag- 
got  and  his  staff  now  are  cutting 
and  editing  the  picture,  which  will 
be  ready  for  shipment  to  New' 
York  in  a few  weeks.  It  probably 
will  be  released  late  in  October  or 
early  in  November. 

Hoot  Gibson  has  started  a new 
production  under  the  direction  of 
Nat  Roos,  Universal’s  newest  fea- 
ture director.  It  will  be  called 
“ Ridin’  Wild,”  and  is  from  a story 
written  especially  for  Hoot  by  Roy 
Myers,  who  also  scenarized  it. 


“Grandma’s  Boy”  Wins  Critics 

Lloyd  Comedy  At  N.Y.  Strand  Ends 
Too  Soon  To  Satisfy  the  Scribes 


Ince  Representative 
Sees  Good  Season 

The  motion  picture  industry  is  en- 
tering upon  one  of  the  most  suc- 
cessful seasons  enjoyed  since  the 
war,  in  the  opinion  of  E.  A.  Smith, 
personal  representative  of  Thomas 
H.  Ince,  who  has  just  completed  a 
tour  of  thr  country. 

After  talking  W'ith  exhibitors  in 
every  section  of  the  east  and  west, 
Smith  is  convinced  not  only  that 
the  business  rapidly  is  returning  to 
normal  but  that  for  worth  while 
pictures  there  is  a growing  and  in- 
sistent demand. 


Dorothy  Devore HasNew 
Leading  Man 

“ Let  ’Er  Run,”  the  third  picture  in 
the  new  series  of  Chistie  Comedies, 
has  been  completed  and  delivered  to 
Educational.  It  features  Dorothy 
Devore,  and  marks  the  introduction 
of  George  Stewart,  brother  of 
Stewart,  who  plays  opposite  Miss 
Devore.  It  is  a race  track  story, 
with  some  thrilling  race  scenes  in 
which  Dorothy  rides  a jockey.  ‘‘Let 
’Er  Run  ” will  follow  “ That  Son  of 
a Sheik  ” and  “ Pardon  my  Glove.” 


THE  Harold  Lloyd-Associated 
Exhibitors  feature,  “ Grand- 
ma’s Boy,”  produced  by  Hal  Roach, 
made  its  New  York  debut  at  the 
Mark  Strand  Theatre,  Sunday,  Sep- 
tember 3rd  wdh  this  result : 

From  4 o’clock  on  until  the  close 
of  the  last  Sunday  showing  the 
“ S.  R.  O.  in  the  balcony  only  ” 
sign  was  displayed  and  the  sole  ad- 
verse criticism  uttered  by  a news- 
paper reviewer  was  that  the  film 
was  too  short. 

Joseph  Plunkett,  the  Strand’s 
managing  director  introduced  the 
feature  with  an.  especially  attrac- 
tive prologue,  in  which  the  new 
“ Grandma’s  Boy  ” song,  composed 
by  Herb  Crooker,  Jean  Havez  and 
Pete  Wendling,  sung  by  the  Strand 
quartette,  scored  a hit. 

Quinn  Martin  in  New  York 
World  said : “ ‘Grandma’s  Boy  ’ 

is  the  funniest  screen  comedy  which 
we  have  seen  this  year.  The  really 
humorius  situations  in  it  are  whole- 
some and  original  and  seem  to  have 
a reason  for  being  there. 


Joseph  Mulvaney  in  New  York 
American : 

“ It’s  too  short — that’s  what’s  the 
matter  with  ‘ Grandma’s  Boy,’  and 
it’s  a vital  defect.  The  hour  in 
which  the  five  reels  were  screened 
was  the  swiftest  hour  that  most  of 
us  ever  spent  in  the  Strand  Theatre. 

Harriette  Underhill  in  New  York 
Tribune : 

“ ‘Grandma’s  Boy’  is  entirely  free 
from  vulgarity  and  it  is  filled  with 
surprises. 

J.  O.  Spearing  in  New  York 
Times : 

“ ‘ Grandma’s  Boy  ’ is  amusing 
nearly  always  and  hilarious  a good 
part  of  the  time. 

Bon  Allen  in  Evening  World: 

“ We  have  already  claimed  Har- 
old Lloyd  is  one  of  the  best  if  not 
THE  best  comedian  in  celluloid, 
and  now  we  are  surer  than  ever.” 

Evening  Journal : 

“ Five  reels  of  folly  were  screened 
and  there  was  in  every  reel  enough 
material  for  mirth  to  all  out  an  en- 
tire farce.” 


Wallace  Reid’s  Picture 
On  “Classic”  Cover 

WALLACE  REID  has 
been  voted  the  month- 
ly favorite  of  Classic 
readers  and  in  recognition  of 
this  popularity  his  portrait 
will  appear  on  the  cover  of 
this  popular  fan  magazine  for 
its  December  issue. 

This  is  the  third  consecu- 
tive month  that  Paramount 
players  have  won  the  popu- 
larity contest  for  Classic  cov- 
ers. Rodolph  Valentino  ap- 
pears in  the  bull  fighting  cos- 
tume from  “ Blood  and  Sand  ” 
on  the  cover  of  October 
Classic. 

The  November  issue  of 
Classic,  now  on  the  press, 
has  May  McAvoy  on  the 
cover.  Miss  McAvoy  sur- 
prised even  her  warmest  ad- 
mirers by  piling  up  the  high- 
est vote  during  the  second 
month  of  the  contest. 

And  now  Wallace  Reid  has 
scored  for  Paramount  because 
975  of  his  admirers  have  been 
interested  enough  in  their  fa- 
vorite to  write  to  the  editor 
of  Classic  to  request  that  his 
picture  appear  on  the  cover. 


Rupert  Hughes  Prepar- 
ing “Souls  for  Sale” 

Rupert  Hughes  is  making  rapid 
progress  in  preparing  his  latest 
novel,  ‘‘Souls  For  Sale,”  for  screen 
production.  He  expects  to  begin 
casting  as  soon  as  the  continuity 
is  completed. 

Studio  reports  on  “Gimme”  indi- 
cate that  this  photoplay  measures  up 
fully  to  Goldwyn’s  big  advance  ex- 
pectations of  it  and  that  it  is  another 
striking  addition  to  Mr.  Hughes’ 
series  of  photoplays  of  life  as  it  is 
lived  by  the  average  American 
family. 


Prefers  Football  and 
“Movies”  to  Calculus 

Orville  Caldwell,  who  plays  oppo- 
site Katherine  MacDonald  in  her 
latest  First  National  attraction, 
“The  Lonely  Road,”  confesses  that 
when  he  was  at  the  University  of 
California  he  found  football  vastly 
more  attractive  than  Calculus. 


LUDWIG  G.B.ERB 

PRESIDENT 


TRADE  MARK  REG  U.S.  PAT  OFF. 


MOTION  PICTURE 
DEVELOPING  AND 
f PRINTING 

TELEPHONE  AUDUBON  3716 

203  to  211  W.  146™  St.,  NewYop 


LABORATORIES  AND  STUDIO 


September  i 6 , 1922 


1397 


Stroheim  Begins  Work 
On  “Merry  Go  Round” 

Thursday,  August  24, 

1922.  Remember  the 
date.  It  marks  the  be- 
ginning of  “ Merry  Go 
Round,”  Erich  von  Stroheim’s 
forthcoming  picture.  Dates 
are  important  when  von 
Stroheim  gets  into  action. 

Norman  Kerry  and  Mary 
Philbin  have  principal  roles  in 
the  new  von  Stroheim  story. 
Other  players  are  Dale 
Fuller,  Spottiswoods  Aitken, 
Al.  Edmundson,  Maude 
George,  Caesar  Gravina,  Cap- 
tain Albert  de  Conti  Cedassa- 
mare,  Allan  Sears,  Colonel 
Wacerka  of  the  Austrian 
Army,  the  Earl  of  Glandore 
(Maj.  Maurice  Talbot-Cros- 
bie),  Fay  Holderness,  George 
Hackathorne  and  Sidney 
Bracey. 


< i 


Cincinnati  Cham.  Com. 
Praises  Pathe  News 

Pathe  News  quotes  the  follow- 
ing letter  dated  August  23,  from  the 
Cincinnati  Chamber  of  Commerce 
over  the  signature  of  James  A. 
Reilly,  President,  apropos  of  Pathe 
News  pictures  of  the  U.  S.  Aero- 
plane Mail  Service: 

“ Pathe  News,  35  West  45th  Street, 
New  York  City: 

“ Gentlemen  : Permit  me  to  take 

this  means  of  extending  our  heart- 
felt thanks  and  appreciation  of  con- 
sistent cooperation  and  service 
which  you  have  and  are  rendering 
to  Cincinnati,  most  recently  exem- 
plified in  the  release  on  your  circuit 
of  the  aeroplane  pictures. 

“ Hoping  that  the  policies  you 
have  followed  in  the  past  will  be 
maintained.  I remain, 

“Very  truly  yours, 
“James  A.  Reilly, 

“ President.” 


Ascher  Bros.  Book  En- 
tire Century  Output 

On  the  strength  of  three  Century 
Comedies,  “A  Small  Town  Derby” 
featuring  “Queenie,”  the  Century 
horse  star;  “Just  Dogs,”  starring 
Brownie;  and  “Foolish  Lives” 
starring  Lee  Moran,  the  entire 
Century  output  has  just  been 
booked  by  the  Ascher  brothers. 


Snub”  Pollard  Becomes  Star 

Pathe  Launches  Comedian  in  the 
Farce  Comedy  Entitled  “365  Days” 


IN  the  two-reel  comedy  called 
“365  Days,”  which  Pathe  has 
scheduled  for  release  on  September 
17,  “Snub”  Pollard  is  converted  by 
Producer  Hal  Roach  into  a full- 
fledged  star.  Exhibitors  who  have 
played,  and  picture  patrons  who 
have  seen,  Pollard  screened  in  sev- 
eral scores  of  one-reelers  with 
Harold  Lloyd,  are  quoted  by  Pathe 
as  manifesting  active  interest  in 
published  announcements  that  the 
one  was  so  successfully  following 
in  the  footsteps  of  the  other.  The 
long  list  of  one-reel  comedies  fea- 
turing Pollard,  with  Marie  Mos- 
quini  playing  opposite,  since  Lloyd 
entered  upon  his  multiple-reel  ca- 
reer, are  said  to  have  further  sat- 
isfied exhibitors  that  he  was  un- 
questionably real  “star  timber.” 
Never  was  a comic  star  kept  so 
busy  getting  in  and  out  of  trouble. 
Along  with  forty  or  fifty  other  pre- 
sumptive heirs  of  an  eccentric  and 
rich  old  “Grandpa”  he  is  required 
to  establish  his  home  and  continue 
for  a whole  year  to  live  in  amity 
with  the  whole  bunch  on  a plot  of 
ground  barely  large  enough  for  a 


P.B.Schulberg  Announces  Plans 

Hop  es  to  Form  Stock  Company 
of  Well  Known  Stars  and  Players 


'T'vETAILED  plans  for  our  fea- 
m-J  tines  to  be  released  shortly 
are  maturing  rapidly,”  announces 
B.  F.  Schulberg,  president  of  Pre- 
ferred Pictures  and  vice-president 
of  the  Al  Lichtman  Corporation, 
which  is  handling  the  distribution 
of  his  products. 

“ About  six  weeks  after  the  gen- 
eral release  date  of  ‘ Rich  Men’s 
Wives  ’ set  for  September  first,  we 
will  have  ready  for  the  public  our 
second  offering,  the  screen  version 
of  Wilbur  Daniel  Steele’s  prize 
story,  ‘ Ching,  Ching,  Chinaman,’ 
which  Tom  Forman  is  directing. 
The  complete  cast  headed  by  Lon 
Chaney,  Harrison  Ford  and  Mar- 
guerite De  La  Motte  has  already 
been  announced. 

“ The  release  of  the  Gasnier  pro- 
duction of  1 Thorns  and  Orange 
Blossoms,’  featuring  Estelle  Taylor, 
Edith  Roberts  and  Kenneth  Har- 


COMMERCIAL FIBRE  CO.  OF  AMERICA,  Inc. 

Phone:  Madison  Square  4430  15  East  26th  Street 


SOLE  AGENTS  FOR 


FABBRICA  ITALIANA  LAMINE  MILANO 

“F.I.L.M.” 

Positive  raw  film  manufactured  in  Italy 
Ask  for  samples  and  prices 


lan,  will  follow  closely  upon  ‘ Ching, 
Ching,  Chinaman.’  Work  on  Bertha 
M.  Clay’s  famous  novel  is  already 
well  under  way.” 

“ The  next  feature  on  our  first 
year’s  program  will  be  ‘ Are  You  a 
Failure?’”  Mr.  Schulberg  contin- 
ues. “ This  is  a screen  original 
written  by  Larry  Evans,  a maga- 
zine writer  of  wide  repute,  which 
is  bound  to  be  a powerful  film  story. 
Tom  Forman  will  direct  it  and  for 
the  leading  masculine  role  we  have 
chosen  Harrison  Ford  because  of 
his  fine  work  in  ‘ Smilin’  Through,’ 
‘ The  Old  Homestead  ’ and  ‘ Ching, 
Ching,  Chinaman.’ 

“ We  will  probably  schedule  ‘ The 
Hero,’  Gilbert  Emery’s  distin- 
guished play,  to  follow  ‘ Are  You 
a Failure?  ’ According  to  our  pres- 
ent plans  Gasnier,  who  made  ‘ Rich 
Men’s  Wives,’  will  direct  it  and  we 
are  attempting  to  secure  the  services 
of  a stage  actor  of  wide  prominence 
for  the  title  role. 

“ We  are  in  close  contact  with  the 
finest  free-lance  artists  available 
and  while  we  expect  to  draw  from 
their  ranks  to  fill  the  varying  needs 
of  our  productions,  we  hope  ulti- 
mately to  form  our  own  stock  com- 
pany of  well  known  plavers. 


“ Glorious  Adventure  ” 
Liked  in  Brooklyn 

J.  Stuart  Blackton’s  Prizma  color 
production,  “ The  Glorious  Adven- 
ture,” featuring  Lady  Diana  Man- 
ners, England’s  most  beautiful 
woman,  and  the  first  all-color  mo- 
tion picture  feature  ever  made,  was 
received  enthusiastically  last  week 
by  large  audiences  at  the  Brooklyn 
Strand,  and  won  praise  from  both 
public  and  critics. 


“Rose  of  The  Sea”  Plays 
Two  Big  Houses 
Day  and  Date 


it 


single  cottage  and  garden.  The 
fact  that  the  bunch  is  composed 
of  relentless  “gimmes,”  makes  the 
situation  desperate  for  the  hero 
and  his  young  family.  He  finds 
just  room  enough  to  anchor  a cap- 
tive balloon  from  which  his  house 
and  “grounds”  are  suspended. 

As  “the  good  grandson”  with 
Marie  Mosquini  his  “good  wife,” 
he  is  kept  busy  trying  to  avoid 
fights  with  all  the  other  heirs,  of 
whom  “the  hard  boiled  party,” 
played  by  Noah  Young,  is  the 
large,  coarse  and  violent  ring- 
leader. A visit  of  “Grandpa”  and 
his  lawyer  on  the  365th  day  plunges 
them  into  the  thick  of  the  critical 
battle  among  the  “gimmes,”  of 
which  the  good  grandson  and  his 
family  bear  the  brunt.  Just  as  the 
old  man  is  “disowning  everybody,” 
the  good  grandson  proves  his 
peaceable  intentions,  a twenty-dol- 
lar  gold  piece  is  put  in  the  gas 
meter  and  the  balloon  sails  away 
from  the  “gimmes”  carrying  the 
house  and  its  lucky  inmates  away 
with  it — including  Grandpa  and  his 
wealth. 


R‘ 


OSE  OF  THE  SEA,” 
the  First  National 
attraction  starring 
Anita  Stewart,  ran  a week 
simultaneously  at  Loew’s 
Park  and  Mall,  two  of  Cleve- 
land’s first  run  houses.  The 
Park  seats  3,600,  the  Mall 
1,400. 

Joint  ads  for  the  two  the- 
atres were  used.  Small  teaser 
ads  were  inserted  in  all 
newspapers  first,  leading  up 
to  quarter  page  ads  on  the 
Saturday  preceding  the 
week’s  run. 

A special  musical  program 
was  used  at  the  Park  in  con- 
nection with  the  picture.  This 
included  a special  overture  by 
the  Park  symphony  orches- 
tra, under  the  direction  of 
Mischa  Giterson  who  came  to 
Cleveland  from  Los  Angeles 
to  take  charge  of  the  Park  or- 
chestra. The  overture  and 
rest  of  the  musical  program 
was  given  prominent  display 
in  the  ads. 


Expert  Says  Stevenson 
Classic  Is  Well  Cast 

Frederick  O’Brien,  author  of 
“ White  Shadows  in  the  South 
Seas,”  said  to  be  the  best  selling 
book  of  travels  ever  written,  was  a 
recent  visitor  at  the  Lasky  studio 
and  viewed  with  the  eye  of  an  ex- 
pert the  making  of  scenes  for 
George  Melford’s  Paramount  pro- 
duction of  “ Ebb  Tide,”  the  famous 
Robert  Louis  Stevenson-Lloyd  Os- 
borne classic  of  the  South  Seas. 

Among  the  characters  which  Mr. 
O’Brien  pronounced  “ absolutely 
true  to  type  ” were  Huish,  played 
by  Raymond  Hatton  ; Captain  Davis, 
George  Fawcett;  Attwater,  Noah 
Beery;  and  Herrick,  James  Kirk- 
wood. 


Three  Goldwyn  Pictures 
in  Titling  Stage 

Goldwyn  pictures 

CORPORATION  an- 
nounced that  three 
more  of  its  “ big  twenty  ” 
productions  for  the  coming 
season  have  reached  the  edit- 
ing and  titling  stage. 

The  three  productions  now 
being  edited  are  “ The  Chris- 
tian,” “Gimme”  and  “Brok- 
en Chains.” 

The  pictures  in  Goldwyn’s 
first  list  of  eight  releases  en- 
tirely completed  are  Rupert 
H u g h e s’  “ Remembrance,” 
John  Barrymore  in  “ Sher- 
lock Holmes,”  “ The  Sin 
Flood,”  Peter  B.  Kyne’s 
story,  “ Brothers  Under  the 
Skin,”  Anzia  Yezierska’s 
“ Hungry  Hearts,”  and  “ A 
Blind  Bargain  ” with  Lon 
Chaney.  The  other  two  are 
“ The  Christian  ” now  being 
edited  and  “ The  Strangers’ 
Banquet,”  which  Marshall 
Neilan  is  filming  at  the  Gold- 
wyn studios. 


0 FFE RINGS 


SALES 


PURCHASES 


In  the  Independent 

i — ' " =Conducted  by  CHESTER  J.  SMITH. -- 


Sam  Grand  Purchases 
“Jungle  Goddess” 

SAM  GRAND,  who  pur- 
chased the  entire  New 
England  rights  to  the  Ex- 
port & Film  Company  serial, 

“ The  Jungle  Goddess,”  and 
who  expected  to  release  the 
wild-animal  film  in  October, 
has  now  announced  that  he 
will  release  the  Selig  thriller 
immediately. 

Business  has  been  improv- 
ing so  rapidly  in  the  East  that 
Grand  decided  to  start  the 
fall  season  off  with  “ The  Jun- 
gle Goddess  ” instead  of 
holding  it  over.  Quite  a long 
time  has  elapsed  since  the  re- 
lease of  the  last  big  inde- 
pendent serial  in  New  Eng- 
land. 

Louis  Auerbach  of  Export 
& Import,  stated  that  his 
company  will  cooperate  with 
Grand  to  get  his  exploitation 
under  way. 


“Sure-Fire  Flint”  is 
Ready  For  Release 

C.  C.  Burr,  producer  of  Johnny 
Hines  latest  six-reel  feature  was 
four  prominent  exchangemen  who 
had  bought  “Sure-Fire  Flint”  for 
their  respective  territories  extended 
their  congratulations  to  the  pro- 
ducer-distributor after  viewing  a 
private  showing  of  this  all-star 
particularly  elated  this  week,  when 
production.  Peculiarly  enough 
these  same  exchangemen  who  had 
bought  “ Burn  ’Em  Up  Barnes,” 
Johnny  Hines’  first  starring  vehicle, 
which  is  said  to  have  proven  a 
clean-up  in  all  territories,  unani- 
mously expressed  themselves  as  be- 
ing of  the  opinion  that  “ Sure-Fire 
Flint”  surpassed  “Burn  ’Em  Up 
Barnes  ” in  action,  story,  cast  and 
box-office  appeal. 

Prints  on  “Sure-Fire  Flint”  are 
now  being  rushed  by  the  Lyman  H. 
Howe  Laboratories  of  Wilkes- 
Barre,  and  should  be  ready  for  dis- 
tribution to  all  exchanges  within 
the  next  ten  days. 


Poster  Campaign  Plan 
by  Apollo  Exchange 

A big  twenty-four  sheet  cam- 
paign that  will  cover  New  York 
City  and  the  Greater  New  York 
territory  is  one  feature  of  the  ex- 
ploitation being  planned  on  “More 
to  Be  Pitied”  by  the  Apollo  Ex- 
change. 

Bobby  North,  of  this  company, 
which  has  distributing  rights  to  the 
Greater  New  York  territory  on  'he 
first  of  the  C.B.C.  Film  Sales  Cor- 
poration Box  Office  Winners  series 
announces  that  he  has  already  con- 
tracted for  some  of  the  most  prom- 
inent and  valuable  twenty-four 
sheet  stands  throughout  the  city 
and  the  upper  part  of  the  state. 


Re-Issues  Will  be  Released 

Picture-Arts  Announce  List  of  Former 
Successes  For  State  Right  Market 


THE  Picture-Arts  Sales  Corp., 
Inc.,  a newly  formed  motion 
picture  sales  company,  has  just  an- 
nounced the  immediate  release  of 
a group  of  strong  five-reel  pictures 
for  the  State  Rights  market.  The 
pictures  are  the  pick  of  various 
producing  company  successes  of  sev- 
eral years  ago,  and  have  been  re- 
edited  and  re-titled  and  otherwise 
brought  up  to  date  for  rc-issue 
The  films  feature  such  stars  as  Lon 
Chaney,  Elaine  Hammerstein,  Dor- 
othy Phillips,  Hobart  Bosworth, 
Rupert  Julian  and  others. 

Maurice  Pivar,  manager  of  the 
new  concern,  asserts  he  will  release 
his  product  in  groups  of  eight.  The 
first  group,  consists  of  the  follow- 
ing pictures: 

“Two  Men  of  Sandy  Bar,”  by 
Bret  Harte,  starring  Hobart  Bos- 
worth ; “ The  Place  Beyond  the 

Winds,”  starring  Lon  Chaney  and 
Dorothy  Phillips;  “The  Co-Res- 
pondent,” starring  Elaine  Hammer- 
stein, adapted  by  Ralph  Ince  from 
the  popular  stage  play ; “ The  Bug- 
ler of  Algiers,”  by  R.  H.  Davis,  star- 
ring Rupert  Julian;  “Fast  Com- 


pany,” starring  Lon  Chaney  and 
Franklyn  Farnum ; “From  Broad- 
way to  a Throne,”  with  Carter  De 
Plaven ; “ The  Sundown  Trail,”  star- 
ring Monroe  Salisbury;  and  “The 
Terror”  by  Raymond  Wells,  featur- 
ing Jack  Mulhall  and  Virginia  Lee. 

It  is  to  be  especially  noted  that 
these  pictures,  although  bettered  and 
brought  to  date,  are  being  re-issued 
under  their  original  names — the 
names  by  which  they  filled  many  a 
box  office  three  or  four  years  ago. 

“ The  Picture-Arts  Sales  Corpor- 
ation has  selected  these  pictures  with 
great  care,”  says  Mr.  Pivar.  “ They 
represent  the  very  best  of  hundreds 
of  popular  films.  There  is  nothing 
old-timer  about  them.  Only  those 
have  been  chosen  which  pass  the  test 
of  present  day  production  stand- 
ards. 

“ They  are  all  well  directed  pic- 
tures made  by  popular  stars  from 
stories  written  by  well  known 
authors. 

“ Within  a few  weeks  I expect  to 
announce  to  the  State  Rights  field 
another  group  of  eight  of  similar 
merit  at  similar  give-away  prices.” 


“Fatty”  Karr  to  be  Featured 

Comedian  Will  Be  Starred  in  Series 
of  Comedies  to  Meet  Public  Demand 


BOTH  Franklyn  E.  Backer  of 
East  Coast  Productions  and 
Bruce  Mitchell,  managing  director 
of  the  T.  R.  Coffin  Company,  believe 
that  the  time  is  ripe  for  a series  of 
two-reel  comedies  starring  a fat 
comedian,  as  at  the  present  time 
there  is  no  such  comedian  on  the 
screen.  Exhibitors,  according  to 
reports,  have  felt  keenly  the  loss 
of  a comedy  unit  of  this  nature 
since  the  departure  of  “ Fatty  ” 
Arbuckle  from  the  screen.  Exhibi- 
tors who  have  conferred  with  Mr. 
Backer  and  Mr.  Mitchell  are  au- 
thority for  the  staatement  that  their 
crying  need  today  is  for  a good 
comedy  unit. 

“ Fatty  ” Karr  was  placed  under 
contract  by  Mr.  Backer  and  Mr. 
Mitchell,  and  he  will  be  the  star  of 
the  new  comedy  series.  “ Fatty  ” 
has  appeared  in  many  big  pictures 
among  which  are  “ Human  Hearts,” 
“Omar  the  Tentmaker,”  “Big 
Stakes,”  adapted  from  the  Ameri- 
can Magazine  story,  and  others. 

“ All  of  the  productions  which  I 
am  now  handling,”  said  Mr. 
Backer.  “ have  grown  out  of  the 
demand  of  the  exhibitors  who 
wanted  a definite  type  of  picture 
which  thev,  in  turn,  believed  the 
public  wanted. 

“ Several  exhibitors  wanted  two- 


reel  comedies  with  ‘ Fatty  ’ Karr  in 
the  featured  role,  and  that  is  why 
we  are  making  them.  They  are  to 
be  produced  by  Bruce  Mitchell,  who 
is  now  directing  the  Dresent  Com- 
edies, concerning  which  there  has 
been  so  much  favorable  comment. 
His  cameraman  is  Vernon  Walker, 
known  as  one  of  the  most  success- 
ful cinemaphotographer  in  the  in- 
dustry, and  who  has  specialized  in 
photographing  comedies. 

“ In  my  picture,  ‘ Big  Stakes,’ 
Fatty  Karr  showed  himself  capable 
of  handling  a comedy  role  with 
more  than  ordinary  ability.  Karr 
is  a true  comedian,  and  while  he 
does  not  have  to  depend  upon  his 
sheer  avoidupois  to  get  his  laughs, 
his  peculiar  physique  undoubtedly 
intensifies  his  laugh-producing 
qualities.  But  we  pin  our  faith  to 
him,  not  because  he  is  a fat  man, 
but  because  he  is  admittedly  a splen- 
did actor. 

“It  was  his  hit  in  ‘Big  Stakes’ 
that  decided  Mr.  Mitchell  to  star 
him. 

“ Fatty  ” Karr  will  begin  work 
immediately  on  the  first  two-reeler 
of  the  series,  with  Mr.  Mitchell  as 
managing  director. 

The  first  comedy  will  be  ready 
for  release  by  November  first. 


Field 


“The  Curse  of  Drink” 
Sold  Up-State 

DEMAND  for  sure-fire 
melodramas  brought 
about  another  sale  of 
territory  on  “ The  Curse  of 
Drink  ” feature  this  week. 
The  picture  stars  Harry  T. 
Morey,  Edmund  B r e e s e, 
George  Fawcett,  Marguerite 
Clayton  and  Miriam  Batista, 
and  is  being  distributed  on 
the  state-right  market  by  L. 
Lawrence  Weber  & Bobby 
North. 

The  buyer  was  the  Grand 
North  Exchange  of  Buffalo 
and  Albany,  operating  in  the 
upper  part  of  New  York 
State.  Sam  Grand  of  the 
Federated  Film  Exchange, 
Boston,  bought  the  melo- 
drama for  New  England  and 
Ben  Amsterdam  of  the  Mas- 
terpiece Film  Attraction, 
Philadelphia,  for  the  Quaker 
territory. 

Sydney  Samson  prepared 
the  press-book  on  “ The 
Curse  of  Drink.” 


September  / 6 , 1922 


1399 


“Lost  in  a Big  City” 
Acquired  by  Arrow 

Arrow  Film  Corporation 
announces  the  acquirement  of 
“ Lost  in  a Big  City  ” for  fall 
distribution.  The  story  is  by 
N.  S.  Woods  and  the  picture 
is  now  being  completed  by 
the  Blazed  Trail  Productions, 
Inc. 

The  cast  includes:  John 

Lowell,  Jane  Thomas,  Charles 
. .Mackay,  Leotta  Miller,  James 
Phillips,  Edgar  Keller  and 
Evangeline  Russell. 

George  Irving  is  the  direc- 
tor and  the  photography  is  by 
Joseph  Settle. 


Weber,  North  Planning 
New  Studio 

It  was  learned  this  week  that 
the  independent  producing  and 
distributing  firm  of  L.  Lawrence 
Weber  & Bobby  North  are  receiv- 
ing estimates  and  blue-prints  from 
architects  and  contractors  on  plans 
for  a studio  to  be  exclusively  used 
for  Weber  & North  productions 
during  the  coming  season.  The 
ownership  of  their  own  studio  was 
considerel  an  advisable  step  by  the 
producers  in  view  of  the  extensive 
program  of  releases  planned. 

Weber  and  North  are  understood 
to  have  selected  a site  for  the  con- 
templated studio  fronting  a wide 
area  of  lawn  and  stream,  that  will 
avoid  special  trips  to  outdoor  loca- 
tions. 


“Only  a Shop  Girl”  to 
Have  All-Star  Cast 

Plans  for  the  production  of 
“ Only  a Shop  Girl,”  the  second  of 
C.B,C.  Film  Sales  Corporation’s 
series  of  Six  Box  Office  Winners 
are  being  rapidly  completed  and 
production  will  be  under  way  al- 
most immediately.  The  cast  will  be 
an  all-star  one. 


“More  to  Be  Pitied”  is 
Booked  for  Altoona 

“ More  To  Be  Pitied  ” will  open 
for  a run  at  the  Victoria  Theatre 
in  Altoona,  starting  September  25th. 
The  Quality  Film  Corporation  of 
Pittsburgh  negotiated  the  booking. 


Raymond  McKee  engaged  by  C.  C. 
Burr  for  “ All  Star  Comed'es.” 


Praise  for  “Rags  and  Riches” 

Warner  Offering.  Liked  by  the  Los 
Angeles  Critics  at  Preview  Show 


THE  first  pre-view  presentation 
of  the  Warner  Brothers  pic- 
ture, “ Rags  to  Riches,”  featuring 
Wesley  Barry,  at  the  Symphony 
Theatre,  Venice,  Cal.,  elicited  con- 
siderable praise  from  Art  Meyer, 
of  the  Los  Angeles  Motion  Picture 
Bulletin  and  Ciem  Pope,  of  the 
Symphony. 

According  to  the  review  by 

Meyer,  Wes  Barry  scores  another 
triumph  in  “Rags  to  Riches.”  He 
declares  that  it  is  a splendid  pro- 
duction with  a wonderful  moral, 
with  plenty  of  thrills  and  humor. 
Clem  Pope  remarked  after  the  pic- 
ture was  screened: — “It  is  one  of 
the  best  pictures  this  year.” 

Meyer,  in  the  Bulletin,  said  in 
part:  “Warner  Brothers  have 

scored  another  triumph  in  ‘Rags  to 
Riches,’  their  latest  Wesley  Barry 
feature.  It  is  a splendid  production 
with  a wonderful  moral  and  does 

not  lack  thrills.  One  scene  that 

shows  Wesley  and  his  pal  on  a rail- 


T NFORMATION  from  the  offices 
1 of  L.  Lawrence  Weber  and 
Bobby  North  this  week  set  at  rest 
the  report  that  the  producers  of 
“Notoriety”  were  considering  the 
release  of  that  production  through 
a national  distributing  organization. 
The  producers  will  go  ahead  with 
their  plans  to  sell  territorial  rights 
on  Nigh’s  latest  special,  just  as 
originally  planned. 

Weber  and  North  have  have  been 
announcing  the  independent  distri- 
bution of  “Notoriety”  for  the  past 
month,  although  it  is  understood 
they  were  in  possession  of  a num- 
ber of  offers  of  national  distribu- 
tion from  other  organizations.  The 
interest  shown  by  outsiders  in 


road  trestle  in  a machine  with  a 
train  approaching  them  rapidly, 
furnishes  some  hair-raising  feats. 
Wesley  and  his  pal  jump  from  the 
machine  into  the  river  below  and 
the  picturization  is  most  vivid. 
There  is  some  excellent  camera 
work  here. 

“The  supporting  cast  is  most  sat- 
isfactory. The  photography  is 
flawless  and  the  director  has  not 
lost  one  single  opportunity  to  bring 
out  every  detail  in  a splendid  man- 
ner.” 

“Rags  to  Riches,”  a Harry  Rapf 
production,  was  directed  by  Wal- 
lace Worsley.  In  the  cast  support- 
ing Barry  are  Niles  Redman, 
Eulalie  Jenson,  Gilbert  Clayton, 
Elaine  Manning,  Lillian  Leeds  and 
“Snitz”  Edwards.  The  story  was 
adapted  by  Will  Nigh  and  Walter 
De  Leon  from  the  book  and  stage 
play  of  the  same  name  by  Chas.  A. 
Taylor. 


Nigh’s  latest  output  was  predicted 
by  the  producers  when  Nigh  first 
signed  with  Weber  and  North.  The 
director  of  “Why  Girls  Leave 
Home”  and  “Schooldays”  in  fact 
was  asked  to  join  the  directing 
staff  of  some  of  the  producers  who 
are  now  bidding  for  “Notoriety,” 
but  preferred  to  work  on  his  own, 
with  a releasing  firm  that  would 
specialize  on  his  output,  such  as 
Weber  and  North. 

The  sale  of  territory  will  there- 
fore begin.  A number  of  buyers 
expressed  their  willingness  to  take 
“Notoriety”  on  its  face  value,  but 
Weber  and  North  Rave  delayed 
closing  any  deal  till  the  picture  is 
cut  down  to  its  final  form.  This  is 
expected  in  two  weeks. 


Warner  Offerings  Have 
Good  Bookings 

THE  big  deals  recently 
made  by  the  Warner 
Brothers  with  repre- 
sentative showmen  through- 
out the  country  assure  first 
run  bookings  of  the  entire 
series  of  seven  forthcoming 
Warner  pictures. 

The  pictures  include  “ Rags 
to  Riches,”  and  “ Little 
Heroes  of  the  Street,”  featur- 
ing Wesley  Barry;  “The 
Beautiful  and  Damned,”  the 
F.  Scott  Fitgerald  novel; 

“ Main  Street,  ” by  Sinclair 
Lewis;  “Brass,”  the  novel  by 
Charles  G.  Norris;  “A  Dan- 
gerous Adventure,”  with 
Grace  Darmond;  “Little 
Church  Around  the  Corner,” 
by  Marion  Russell. 


“Deserted  at  the  Altar” 
Sold  for  N.  Y.  and  N.  J. 

Phil  Goldstone  of  Los  Angeles, 
arrived  this  week  in  this  city  with 
his  supreme  achievement,  “ Deserted 
at  the  Altar,”  from  the  famous 
stage  success  by  that  name. 

The  cast  includes  such  well 
known  stars  as  Bessie  Love,  Tully 
Marshal,  Wade  Boutler,  Barbara 
Tennent,  Frankie  Lee  and  Jackie 
Coogan's  Dog,  Queenie,  and  Bill 
Scott.  Direction  is  by  W.  K.  How- 
ard and  the  production  is  in  seven 
reels. 

Immediately  upon  the  arrival  of 
a print  here,  it  was  screened  for 
the  Capital  Film  Exchange,  and 
purchased  by  them  for  the  territory 
of  Greater  New  York  and  Northern 
New  Jersey. 

Herman  Gluckman,  manager  of 
the  Capital  Film  Exchange,  said 
that  he  is  arranging  for  a full 
twenty-four  sheet  showing  in  the 
city,  and  also  contemplates  a big 
subway  campaign.  He  is  arrang- 
ing now  for  a trade  showing. 


“Hall  Room  Boys”  Sold 
in  New  Territories 


Will  State  Right  “Notoriety” 

National  Distributors  Bid,  but  Film 
Will  be  Sold  on  Independent  Basis 


Graphic  Issues  Campaign  Book 

“Wildness  of  Youth”  Subject  of  a 
16-Page  Press  Book  for  Exhibitor 


Eight  states  were  sold  this  week 
on  the  new  series  of  Hallroom  Boys 
Comedies,  including  the  states  of 
Colorado,  Wyoming,  Utah,  New 
Mexico,  Washington,  Oregon,  Mon- 
tana, and  Idaho. 


A SIXTEEN-PAGE  press  book 
replete  with  exploitation  and  ad- 
vertising suggestions  as  well  as  am- 
ple press  copy  has  been  published  in 
connection  with  “ Wildness  of 
Youth,”  produced  by  Graphic  Pro- 
ductions, Inc.,  under  the  direction 
of  Ivan  Abramson  and  distributed 
through  Graphic  Film  Exchanges. 

The  campaign  book  opens  with  an 
introductory  word  by  Ivan  Abram- 
son as  to  the  production  merits  of 
the  picture  and  its  appeal  as  a box- 
office  attraction.  Then  folows  three 
pages  devoted  to  the  exploitation  of 
the  subject  with  announcements  of 
the  exploitation  novelties  and  acces- 
sories available  on  the  picture.  One 
of  these  novelties  is  gold-tipped 
whistle  cigarettes.  Each  of  the 
" cigarettes  ” is  stamped  with  the 
title  of  the  Dicture  and  carries  the 
question,  “ Should  Women  Smoke?” 


On  the  following  pages  are  pre- 
sented cuts  of  the  advertising  and 
newspaper  mats  prepared  for 
“ Wildness  of  Youth  ” and  a brief 
resume  of  the  storv  illustrated  by 
strik  ng  moments  from  the  picture. 
Pages  ten  to  twelve  inclusive  are 
devoted  to  press  stories  of  vary- 
ing sizes,  all  descriptive  of  the 
theme  or  the  cast  personnel  of  the 
photoplay  and  providing  space  for 
the  insertion  of  the  theatre’s  name 
and  the  dates  of  the  showing. 

The  campaign  book  concludes  with 
a series  of  mats  to  be  used  in  con- 
nection with  a six-day  teaser  cam- 
paign ; a special  word  of  approba- 
tion from  Ivan  Abramson  concern- 
ing the  work  of  the  late  Bobby  Con- 
nolly, “ called  to  the  Eternal  Set  by 
the  Great  Director  General,”  since 
Bobby’s  participation  in  the  produc- 
tion ; and  posters  descriptive  of  the 


G H © ■/■  T 


A TOUCHY 
COM  E D Y 


MASTODON  FILMS.  Inc. 
lifin 111  C-  C-  BURR,  Pres. 

WM  133-135-137  W.  44th  St 
--3^Kr.  New  York  City,  N.Y. 


1400 


Motion  Picture  News 


McKee  Engaged  by  C.  C.  Burr 

Lead  in  “All-Star  Comedies”  is 
Well  Known  on  Stage  and  Screen 


Exhibitors  Approve 
“Arrow  Month” 

FROM  every  corner  of  the 
United  States  wires  and 
letters  have  been  coming 
into  the  home  office  of  Arrow 
Film  Corporation,  according 
to  their  announcement,  ten- 
dering assurances  of  support 
for  Dr.  Shallenberger  and  his 
organization  from  prominent 
men  in  the  exhibition  and  ex- 
change fields. 

Every  indication  points  out 
a triumphant  success  for  “Ar- 
row Month  ” - the  project 
outlined  by  Dr.  Shallenber- 
ger and  his  associates  some 
weeks  ago.  That  the  exhibit- 
ors and  the  exchange  men  re- 
alize the  timeliness  of  such  a 
drive  is  evidenced  in  the  let- 
ters alluded  to  above,  of 
which  the  following,  just  re- 
ceived from  Progress  Film 
Company  of  Detroit,  may  be 
considered  typical: 

We  are  writing  in  obser- 
vation of  Arrow  Month.  We 
take  great  pleasure  in  an- 
nouncing we  have  the  follow- 
ing pictures  set  in  first  run 
so  far  and  we  will  have  a 
great  many  more  in  the  next 
week. 

Kalamazoo,  Elite  Theatre, 
“ The  Marshall  of  Money- 
mint.”  Saginaw,  Regent  The- 
atre, “ The  Marshall  of  Mon- 
eymint.”  Flint,  Orpheum 
Theatre,  “ Desert’s  Crucible.” 
Bay  City,  Wenonah  Theatre, 
“ Desert’s  Crucible.”  De- 
troit, Broadway  Strand  Thea- 
tre, “ Desert’s  Crucible.” 


WITH  the  announcement  this 
week  that  Producer  C.  C. 
Burr  had  signed  Raymond  McKee, 
popular  legitimate  actor  and  male 
lead  to  Shirley  Mason  in  over  a 
dozen  pictures,  to  appear  as  the 
male  star  of  the  new  series  of  two- 
reelers  to  be  known  as  “ All-Star 
Comedies,”  this  enterprising  pro- 
ducer gave  vital  form  to  his  beliefs 
that  the  two-reel  comedy  when  pro- 
duced by  an  efficient  organization 
that  understands  public  and  box- 
office  psychology  is  invaluable  to  the 
exhibitor  and  deserving  of  concen- 
trated thought  in  production.  With 
this  thought  in  mind,  C.  C.  Burr  in- 
tends making  comedies  that  are  all- 
star  in  every  respect.  Burr’s  suc- 
cess with  the  Torchy  Comedies, 
featuring  Johnny  Hines  are  said  to 
have  made  history  in  the  comedy 
production  market,  and  judging 
from  the  plans  of  this  enterprising 
producer  the  All-Star  Comedies 
will  probably  equal  the  record  made 
hy  the  “ Torchy  Comedies.” 

Production  on  this  new  series  has 
already  been  started  at  Burr’s  Glen- 
dale Studio  under  the  guidance  of 
the  same  production  staff  that  was 
responsible  for  the  success  of  the 
“ Torchies.” 

Raymond  McKee,  male  lead  of 
C.  C.  Burr’s  new  venture,  has  been 
on  the  stage  since  he  was  three 
years  old.  As  a youngster  of  No. 
14  he  was  starred  in  one  of  the  old 
melodramas  called  “ Grit,  the  News- 
boy.” 


After  a successful  stage  career 
his  work  as  the  juvenile  attracted 
the  attention  of  the  old  Edison 
Company  and  McKee  was  signed 
to  a two-years’  contract.  Follow- 
ing service  in  the  war,  McKee  ap- 
peared in  “ The  Fortune  Teller,” 
with  Marjorie  Rambeau,  after 
which  he  was  cast  in  “ The  Phan- 
tom Legion,”  which  played  at  the 
Playhouse  in  New  York  City.  Then 
came  the  urge  of  the  screen  and  a 
contract  to  appear  as  the  male  sup- 
port of  Shirley  Mason  in  a dozen 
pictures,  best  remembered  of  which 
are  “ Love’s  Harvest,”  “ The  Little 
Wanderer,”  “ The  Flame  of  Youth,” 
“ The  Lamp  Lighter  ” and  “ Wing 
Toy.” 

C.  C.  Burr  had  been  carefully  not- 
ing the  strides  to  stardom  McKee 
was  making,  with  the  result  that 
upon  the  completion  of  the  “ Torchy 
Comedies  ” featuring  Johnny  Hines, 
who  has  graduated  into  the  feature 
fold,  this  enterprising  producer  im- 
mediately signed  McKee  to  work  in 
this  new  series  which  will  be  known 
to  the  trade  and  public  as  the  “ All- 
Star  Comedies.” 


“Money  or  My  Life”  is 
Next  Radio  Comedy 

The  next  Federated  Radio  Com- 
edy is  “ Money  or  My  Life  ” — and 
Ben  Wilson,  the  producer,  is  sur- 
passing all  past  efforts  in  this  enter- 
taining two  reel  comedy,  it  is  stated. 


Second  National  Issues 
Unique  Press  Book 

SECOND  NATIONAL 
PICTURES  CORPOR- 
ATION, which  recently 
announced  eight  new  pictures 
for  release  early  in  the  com- 
ing season,  in  addition  to  the 
four  already  booking,  has  is- 
sued the  fourth  number  of 
the  “ Exhibitor’s  Guide  ” as  a 
press  book  for  “ Broken 
Shadows,”  picturization  of 
the  novel,  “ Nance,”  by 
Charles  Garvice. 

A feature  of  the  new  press 
book  is  the  replacing  of  the 
conventional  “ Catchlines  ” 
and  “Teaser  Lines”  with 
columns  of  “ Shadows  ” and 
“ Whys.” 


Joe  Rock  Has  Another 
Satire  Nearly  Ready 

Joe  Rock,  “ Our  Village  Cut  Up  ” 
with  the  ‘ million  dollar  smile  ’ 
wires  the  home  office  of  the  FED- 
ERATED FILM  EXCHANGES 
OF  AMERICA  that  he  is  on  the 
high  road  to  completing  his  second 
picture  entitled  “ Aladdin  ” — 
another  satire  on  Arabian  Nights 
fairy  tales.  A most  pretentious 
production  is  promised  and  even 
though  a two  reeler,  it  may  be  truly 
classified  as  a special  feature.  Win- 
some Billie  Rhodes  will  again  ap- 
pear in  the  cast. 


THAN  SCORNED 

CHAS  . E . BLANEV1S 

GREAT  BROADWAY  SUCCESS 

ALICE  LAKE, ROSEMARY  TWEBy; 

J FRANK  GLENDON,  PHILO  McCOLlOUGH. BABY  ADAIR 

RELEASED  BY  C BC.FILM  SALES  CORP  1600  B' WAV  SJYCIT>^ 


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Samuel  S.  Hutchinson, 

President 


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K r 


September  16,1922 


1401 


Selznick  Prepared  for  New  Policy 


• • 

• • 


THE  announcement  made  some 
time  ago  that  the  Selznick 
Pictures  Corporation  had 
abandoned  the  Star  Series,  or  Pro- 
gram Plan,  of  production  and 
would,  during  the  season  of  1922-23, 
make  only  super-special  pictures 
created  a mild  furore  throughout 
the  motion-picture  industry.  It  also 
created  a great  deal  of  discussion 
in  which  the  ability  of  the  company 
to  do  the  big  things  which  it  is  set- 
ting out  to  do  was  a topic  fre- 
quently referred  to.  The  formal 
listing  of  the  company’s  plans 
showing  that  such  stories  as  Sir 
Anthony  Hope’s  “ Rupert  of  Hent- 
zau,”  Robert  W.  Chambers’  “ The 
Common  Law,”  Eugene  Walter’s 
“ The  Easiest  Way,”  and  others  of 
like  calibre  are  to  be  transferred  to 
the  screen  is  likely  to  start  the 
same  discussion  anew. 

Throughout  the  industry,  from 
its  earliest  days,  it  has  been  pretty 
generally  known  that  Lewis  J.  Selz- 
nick, whose  name  the  company 
bears,  is  the  fountain  source  of 
every  important  policy  which  the 
Selznick  company  undertakes.  The 
decisions  on  these  policies  are  not 
arrived  at  and  passed  upon  in  the 
perfunctory  manner  all  too  common 
in  big  organizations.  It  is  only 
after  an  exhaustive  examination  of 
every  conceivable  detail  which  has 
to  do  with  a particular  policy  that 
L.  J.  definitely  makes  up  his  mind. 
It  would  seem  then  that  the  Selz- 
nick plan  for  1922-23  is  best  ex- 
amined by  a consideration  of  just 
what  “ L.  J.”  has  been  doing  and 
what  preparations  have  been  made 
for  carrying  out  the  new  policy. 

It  is  quite  a tribute  to  the  head 
of  the  Selznick  company  that  a 
great  majority  of  his  associates  in 
the  trade — not  only  exhibitors  but 
producers  and  distributors  — are 
satisfied  to  accept  each  new  an- 
nouncement from  the  Selznick 
offices  with  the  statement:  “Well, 

if  he  says  he’s  going  to  do  it,  he’ll 
do  it!”  basing  their  conviction 
upon  what  the  doughty  boss  of  the 
fourteenth  floor,  of  729  Seventh 
Ave.  has  done  in  the  past.  There 
are,  however,  some  “ slants  ” of 


particular  interest  which  are  worth 
uncovering  at  this  time. 

There  is  the  element  of  surprise 
in  the  Selznick  announcement  that 
the  company’s  plan  of  producing 
only  special  photoplays  is  one  that 
was  long  ago  decided  upon  and  a 
plan  which  has  been  worked  out  in 
detail  for  at  least  three  years — sur- 
prise, for  the  reason  that  the  Selz- 
nick organization  seemed  so  solidly 
wedded  to  the  Star  Series  idea  to 
which  they  adhered  so  valiantly 
and  so  long.  That  the  plan  was 
decided  upon  long  ago  and  that 
systematic  preparations  for  it  have 
been  under  way  for  a long  time 
seems  apparent,  however,  upon  a 
little  examination  of  the  Selznick 
company’s  recent  activities. 

It  will  be  recalled  that  in  the 
earlier  days  of  the  industry  it  was 
Lewis  J.  Selznick,  then  identified 
with  the  World  Film  Corporation, 
who  first  advocated  the  presentation 
on  the  screen  of  the  type  of  photo- 
plays which  were  calculated  to  have 
the  same  kind  of  box-office  draft 
as  attractions  on  the  so-called  legiti- 
mate stage.  It  was  during  Mr. 
Selznick’s  ' days  with  the  World 
Film  that  many  of  the  big  stage 
successes  were  first  made  into 
photoplays.  This  would  seem  to 
indicate  that  he  has  always  been 
rather  keen  on  the  kind  of  screen 
entertainment  which  the  exhibitor 
could  well  afford  to  make  a fuss 
about — and,  after  all,  this  is  exactly 
what  is  meant  by  the  “ super 
special.” 

When  the  present  Selznick  or- 
ganization which  comprises  as  its 
most  active  units  the  Selznick  Pic- 
tures Corporation  and  Select  Pic- 
tures Corporation,  the  former  en- 
gaged solely  in  the  production  and 
the  latter  in  the  distributing  end  of 
the  business  was  whipped  into 
working  shape  Mr.  Selznick  was 
confronted  with  a lot  of  problems 
not  so  easy  of  solution.  A pro- 
ducing organization  qualified  to  do 
anything  and  everything  which 
might  be  required  of  it — and  to  per- 
form its  tasks  with  an  efficiency 
calculated  to  insure  not  only  its 
own  success  but  also  the  success  of 
its  patrons  or  customers — could  not 


be  born  over  night,  no  matter  what 
the  experience  of  the  one  man  who 
was  bringing  it  into  existence.  A 
distributing  and  selling  organization 
sufficiently  strong  to  cope  with  con- 
stantly changing  conditions  seemed 
equally  difficult  of  establishing.  A 
policy  of  steady,  consistent  develop- 
ment, Mr.  Selznick  says,  seemed  to 
be  the  logical  one.  “ We  were  per- 
fectly satisfied  to  creep  a little  be- 
fore we  walked,”  is  the  way  the 
head  of  the  company  puts  it. 
“ That  we  didn’t  do  much  ‘ creep- 
ing ’ may  have  been  the  result  of 
our  having  picked  up  in  record  time 
the  kind  of  photoplay  attractions 
with  stars  like  Olive  Thomas, 
Elaine  Hammerstein,  Eugene 
O’Brien  and  Owen  Moore  which 
the  industry  seemed  anxious  to  buy 
from  a selling  organization  built 
around  the  same  chaps  who  had 
handed  them  Norma  and  Constance 
Talmadge,  Clara  Kimball  Young, 
Alice  Brady,  and  others.  But  mind 
you,  now  that  those  old  chapters  are 
closed,  I’m  perfectly  willing  to  con- 
fess that  we  would  have  been  will- 
ing to  ‘ creep  ’ and  not  to  ‘ run  ’ as 
we  did — for  we  were  even  then  in 
training  for  what  we  are  setting  out 
to  do  in  1922-23  and  in  subsequent 
years.” 

The  trade  has  seen  the  develop- 
ment of  the  Selznick  producing  unit 
under  the  personal  supervision  of 
Myron  Selznick,  who  has  always 
borne  the  title  of  President  of 
Selznick  Pictures  Corporation.  It 
is  only  natural  that  that  younger 
Selznick  should  be  loyal  to  the  in- 
terests of  his  father’s  organization. 
However,  there  is  often  a feeling 
upon  the  part  of  the  younger 
generation  that  their  elders  are  all 
right  in  their  way  but  a bit  old  fash- 
ioned. Such  a condition  does  not 
exist  in  the  Selznick  family.  Myron 
Selznick  has  an  admiration  for  L. 
J.  which  is  unusual  even  between 
father  and  son.  Therefore  from 
the  beginning  he  eagerly  absorbed 
the  knowledge  his  father  had 
gained  by  actual  experience. 

This  attitude  proved  to  be  invalu- 
able to  him  when  he  was  called 
upon  to  take  entire  charge  of  the 
supervision  of  the  Selznick  produc- 


tion forces.  Just  how  splendid  has 
been  his  training  for  the  bigger 
things  which  the  Selznick  company 
had  then  decided  to  do  “ when  the 
time  was  ripe  ” is  evidenced  by  the 
Selznick  productions  which  have 
been  turned  out  during  the  past 
three  years.  With  almost  unfailing 
regularity  each  Selznick  picture  has 
been  just  a little  bit  better  than  its 
predecessor.  For  a year  or  more, 
L.  J.  Selznick  says,  the  producing 
unit  has  been  “ rarin’  to  go  ” with 
the  bigger  things  which  were  in 
prospect. 

David  O.  Selznick,  now  Vice- 
President  of  Selznick  Pictures  Cor- 
poration, has  contributed  materially 
to  the  restlessness  and  the  desire 
to  do  the  bigger  things  ever  since 
he  has  been  working  “ across  the 
organization,”  touching  practically 
every  angle  of  the  business  pertain- 
ing to  both  producing  and  dis- 
tributing. 

The  development  of  the  distribut- 
ing end  of  the  business,  on  the 
face  of  it,  would  seem  to  have  been 
attended  with  fewer  difficulties. 
In  the  case  of  Select  organization 
it  got  under  way  very  rapidly  prob- 
ably for  the  reason  that  the  product 
provided  by  its  producing  units 
struck  the  buyers’  fancy.  In  prepa- 
ration for  the  sale  of  nothing  but 
super  specials,  however,  a lot  of  de- 
tails had  to  be  carefully  worked  out 
and  this  has  been  under  way  for 
quite  a while,  most  actively  since 
the  accession  of  John  S.  Woody  to 
the  position  of  general  manager  of 
the  Select  company,  directly  in 
charge  of  sales. 

In  taking  up  their  new  policy,  it 
would  seem  that  the  organization 
headed  by  Lewis  J.  Selznick,  are 
'splendidly  fortified  :against  any- 
thing other  than  the  most  success- 
ful results.  The  organizations  are 
tight  as  the  proverbial  drum  with 
the  Selznick  triumvirate — L.  J., 
Myron  and  David — blazing  the 
trail  and  men  like  Morris  Kohn, 
Treasurer  of  the  Select  organiza- 
tion, and  John  S.  Woody,  General 
Manager  of  Select,  at  hand  to  aid 
materially  in  the  big  push. 


1402 


Motion  Picture  News 


Selznick  Has  Veteran  Sales  Staff 


THE  somewhat  radical  change 
in  the  production  plans  of 
the  Selznick  Pictures  Cor- 
poration will  naturally  affect  the 
Selznick  product.  Each  of  the  new 
big  Selznick  specials  will  be  mar- 
keted individually,  strictly  on  its 
own  merits,  with  only  the  prestige 
heretofore  established  by  Selznick 
productions  to  back  it  up. 

During  the  early  part  of  the  cur- 
rent year,  J.  S.  Woody,  who  needs 
no  introduction  to  anyone  con- 
nected with  the  picture  idustry,  as- 
sumed the  general  management  of 
Select  Pictures  Corporation.  Since 
Mr.  Woody’s  return  to  the  organ- 
ization (he  having  been  a former 
cabinet  member  of  the  same  com- 
pany) but  few  changes  have  been 
made  in  the  selling  ranks.  One  or 
two  new  appointments  were  made, 
for  the  good  of  the  service ; here 
and  there  a branch  executive  has 
been  transferred  to  some  point 
where  he  was  deemed  to  be  more 
valuable  to  the  organization. 

Altogether,  General  Manager 
Woody’s  intimate  knowledge  of 
men-who-sell  has  stood  him  in  good 
stead.  The  general  character  of 
every  branch  manager  and  sales 
representative  now  in  the  field  for 
the  Select  Corporation  reflects  most 
favorably  on  their  chief’s  ability 
as  an  organizer. 

While  there  may  be  a new  face 
or  two  in  a few  of  Select’s  branch 
offices,  as  a whole  exhibitors 
throughout  the  country  will  find 
it  possible  to  do  business  during  the 
ensuing  season  with  practically  the 
same  men  who  have  been  serving 
them  so  well  for  a long  time. 

Select  Pictures  is  proud  of  their 
representation  on  the  selling  line, 
as  well  it  may  be.  And  in  turn  it 
is  quite  apparent  that  “the  boys” 
of  the  Select  family  manifest  an 
unusual  loyalty  to  the  parent  office. 
Such  co-ordination  naturally  makes 
for  an  ideal  combination,  one  de- 
void of  the  petty  policies  and  little 
jealousies  which  unfortunately 
sometimes  exist  among  the  per- 
sonnel of  the  larger  corporations. 
Then  again,  the  Home  Office  re- 
poses an  unusual  faith  in  the  ability 
and  judgment  of  its  representa- 
tives, thus  affording  the  latter  much 
more  leeway  than  is  customary.  Of 
course,  General  Manager  Woody 
has  laid  down,  for  each  branch 
manager  to  follow,  his  own  per- 
sonal code  of  business  ethics,  which 
is  well  known  to  exhibitors  every- 
where. 

Henry  E.  Wilkinson  (“Wilkie”) 
will  be  found  in  charge  of  the  Al- 
bany Branch.  Mr.  Wilkinson  isn’t 
a newcomer  to  the  distributing  busi- 
ness and  is  also  a veteran  exhibitor 
having,  among  other  positions  of 
equal  importance,  held  down  the 
managing  directorship  of  the 
Olympic  theatre,  Pittsburgh,  sub- 
sequently coming  to  the  Arthur  S. 
Kane  Pictures  Corporation  as  Sales 
Manager.  Wilkie’s  engaging  per- 
sonality will  be  welcomed  by  ex- 
hibitors in  Albany  territory,  where 
he  is  well  known. 

“ Ezell”  is  a password  in  film  cir- 
cles down  South — it’s  known  from 
El  Paso  to  Jacksonville  and  when 
its  mentioned  southern  showmen 
hang  out  the  welcome  sign.  John 
friends  he’s  made  down  there  think 
T.  Ezell,  who  guides  the  destinies 


John  S.  IVoody,  general  manager 

of  Select  Pictures  Corporation 

of  the  Select  Atlanta  Exchange,  is 
an  old-time  Selectite. 

Benjamin  P.  Rogers  has  been  in 
charge  of  Select’s  New  England 
affairs  for  several  years  and  ex- 
hibitors in  the  Boston  territory, 
where  Ben  has  built  an  enviable 
reputation  as  a square  shooting  ex- 
ecutive, swear  by  him  and  they’ll 
all  be  genuinely  pleased  to  know 
that  he  will  be  doing  business  with 
Selznick’s  “Big  Sixteen”  at  the  old 
stand. 

Harry  E.  Lotz  not  only  is  a pio- 
neer in  the  picture  selling  business 
but  is  a Select  pioneer  with  it,  hav- 
ing held  the  position  of  Western 
Division  Manager  for  the  corpora- 
tion some  three  years  ago.  He  re- 
turns to  the  organization  and  inci- 
dentally to  his  old  home  town.  Buf- 
falo. Exhibitors  in  that  territory 
are  already  congratulating  the  com- 
pany on  the  acquisition  of  Mr.  Lotz, 
the  latter  being  perhaps  the  most 
popular  as  well  as  the  most  widely 
known  individual  in  that  part  of  the 
country. 

James  U.  McCormick  is  just 
plain  “Mac”  down  in  the  “tarbeel 
state”  where  the  trade  in  general 
has  come  to  look  upon  him  as  a 
fixture.  Mac  opened  the  Charlotte 
office  for  Select  and  has  been  there 
ever  since,  and  any  talk  of  trans- 
ferring his  genial  personality  from 
that  field  would  certainly  cause 
something  in  the  nature  of  a riot. 

Edwin  Silverman  grew  up  with 
the  Chicago  branch  from  boyhood — 
he  started  as  a booking  clerk  five 
years  ago  and  he’s  now  manager, 
but  the  men  he  does  business  with 
never  have  stopped  calling  him 
“Eddie.”  Chicago  claims  Eddie  as 
its  own  and  well  might  they  be 
proud  of  this  forceful,  progressive 
young  executive. 

Otto  P.  Hall,  in  Cincinnati,  is  in 
new  territory,  having  spent  the 
major  part  of  his  fourteen  years 
in  the  picture  business  in  New  Eng- 
land and  on  the  South  Atlantic 
Coast.  He’s  only  been  in  Portown 
seven  months  but  the  host  of 


Morris  Kohn,  treasurer  of  Select 
Pictures  Corporation 

there’s  nobody  like  him,  because 
he’ll  go  out  of  his  way  any  time  to 
deliver  a little  more  than  the  con- 
tract calls  for. 

Albert  W.  Eden,  familiarly 
called  “The  Antelope”  out  west 
where  he  previously  did  time  in  the 
service  of  Fox,  Select  and  Realart, 
is  a stranger  in  a strange  land  in 
Cleveland,  but  Al's  willingness  to 
please  and  his  knowledge  of  tak- 
ing care  of  exhibitor  wants  and  dis- 
position to  co-operate  will  win  a 
place  for  him  in  his  new  surround- 
ings. 

Every  exhibitor  in  Texas  knows 
Diaz  Callahan.  He  did  some  fine 
work  down  there  for  the  Fox  and 
Realart  Corporations  and  it  will 
certainly  be  good  news  to  his  army 
of  friends  and  well-wishers  to 
know  that  he’s  back  home. 

James  S.  (“Jimmie”)  Hommel 
came  back  from  the  big  fracas  in 
France  a first  lieutenant  and  his 
friends  still  call  him  “The  Loot.” 
Los  Angeles  exhibitors  will  recall 
the  smiling  Jimmie  as  a Select 
salesman.  Later  Jimmie  handled 
Robertson-Cole  in  Pittsburgh  and 
now  returns  to  his  old  stamping 
ground,  Denver,  which  he  has 
adopted  as  his  home.  Hommel  is 
well  known  to  Denver  exhibitors, 
having  also  sold  film  for  Select  in 
that  section. 

James  O.  (“Jimmie”)  Kent  is  a 
Select  landmark  in  Detroit;  he 
opened  the  place  some  five  years 
ago  and  is  still  the  boss.  Jimmie 
was  formerly  connected  with  the 
Harry  Garson  Enterprises  and 
practically  grew  up  in  the  business 
around  Detroit. 

Dudley  (“Dud”)  Williston  has  a 
wide  and  favorable  acquaintance  in 
the  Hoosier  State.  He  earned  pro- 
motion in  Select  ranks  from  sales- 
man to  manager. 

James  B.  (“Jim”)  Reilly  is  abso- 
lutely brand  new  in  Kansas  City 
but  he  isn't  new  to  the  branch 
managerial  end  of  the  picture  busi- 
ness, by  any  means.  Jim  dates 
his  experience  back  to  the  old  O.  T. 


Crawford  days,  fifteen  years  ago, 
when  he  introduced  talking  pictures 
throughout  the  South.  Later  he 
came  to  Illinois  and  entered  the 
exhibiting  business  in  Kankakee. 
He  opened  up  the  Realart  Ex- 
change in  Cleveland  and  made  a 
wonderful  record  there.  Jim  has 
always  wanted  to  go  to  Kansas 
City,  as  he  likes  the  place  and  the 
people  out  there — and  exhibitors 
will  learn  to  like  him. 

Oren  F.  Woody’s  able  hands  will 
hold  the  Select  reins  in  Los  An- 
geles. Woody  returns  to  Select 
after  an  absence  of  three  years, 
having  previously  managed  the 
Denver  office  for  the  corporation. 
But  he’s  a long  way  from  being  a 
stranger  in  the  Los  Angeles  ter- 

ritory. Oren  grew'  up  in  the  busi- 
ness in  the  Pacific  Coast  region  and 
knows  exhibitors  from  Seattle  to 
San  Diego  by  their  first  names,  and 
particularly  do  they  know  them 

throughout  the  Los  Angeles  terri- 
tory. 

Frank  M.  DeLorenzo,  Milwaukee 
branch  manager,  won  the  promo- 
tion to  this  post  some  time  ago 
because  of  the  wonderful  record 

he  established  in  the  selling  ranks. 

Frank  stands  high  in  the  eyes  of 
exhibitors  throughout  Wisconsin 
and  the  peninsular  section  of  Mich- 
igan. Exhibitors  have  found  Frank 
the  right  kind  and  they  like  him. 

John  E.  (Jack)  O’Toole  is  prob- 
ably the  best  known  branch  execu- 
tive in  the  middle  and  northwest 
country.  In  Minneapolis,  where  he 
holds  forth  as  Select  Director-in- 
Chief,  Jack  actually  numbers  among 
his  personal  friends  every  ex- 
hibitor in  the  territory — it’s  a large 
order  but  Jack  can  deliver  on  it. 

Frederick  F.  Goodrow  needs  no 
introduction  to  the  trade  in  the 
Gulf  Coast  section.  He  has  been 
extremely  successful  as  Select’s 
New  Orleans  manager  for  the  past 
several  years.  They  think  the 
world  of  Fred  in  Dixey. 

Henry  Siegel  has  been  Director 
of  Sales  in  the  New  York  territory 
s nee  Select’s  inception  and  if 
there’s  anybody  in  the  Manhattan, 
Brooklyn  or  Lip-State  districts  that 
don't  know  Henry,  he  certainly 
can’t  be  an  exhibitor. 

Nat  Beier,  who  sells  the  New 
Jersey  territory  and  has  his  office 
in  Siegel’s  New  York  exchange,  is 
a veritable  Select  trade-mark  in  the 
“ skeeter  State.”  Nat  occupies  a 
place  in  the  hearts  of  the  Jersey 
exhibitors  that  simply  couldn’t  be 
filled  by  anyone  else. 

Charles  D.  (Charlie)  Touchon 
has  been  doing  big  things  for  Se- 
lect down  in  Oklahoma  for  a long 
time  and  he’s  built  up  a mighty  fine 
standing  with  exhibitors  out  that 
way.  They’ve  had  plenty  of  chance 
to  look  him  over  and  he’s  long  since 
been  given  the  stamp  of  approval. 

To  exhibitors  out  Omaha  way, 
there’s  only  one  Sherman  T. 
(“Steve”)  O’Brien.  Showmen  all 
over  the  Middle  West  district  w 11 
tell  you  that  “the  big  fellow,”  as 
he  is  good-naturedly  referred  to,  is 
just  simply  a part  of  that  territory, 
that  his  ready  wit,  good  humor  and 
his  wholesome  Irish  smile  could  he 
just  as  easily  dispensed  with  as 
Farnam  Street  in  Omaha. 

Max  Milder  has  been  Select’s 
( Continued  on  page  1404) 


September  I 0 , 1922 


1403 


Owen  Moore  Elaine  Hammerstein  Eugene  O’Brien  Conway  Tearle 


Great  Authors  Secured  by  Selznick 


AN  impressive  feature  of  the 
Selznick  Pictures  Corpora- 
tion 1922-23  season  an- 
nouncement is  the  calibre  of  the 
authors  who  will  furnish  the 
stories  for  the  forthcoming  produc- 
tions. Any  schedule  which  includes 
one  or  more  stories  from  such  lit- 
erary notables  as  Robert  W. 
Chambers,  Sir  Anthony  Hope, 
Elinor  Glyn  and  Eugene  Walters 
must  necessarily  be  admitted  to 
have  exceptional  strength. 

While  Anthony  Hope  has  written 
many  other  successful  novels  and 
stories,  he  is  best  known  for  “The 
Prisoner  of  Zenda,”  and  “Rupert 
of  Hentzau.”  It  is  the  latter  story 
which  will  be  one  of  the  series  of 
really  big  specials  of  the  coming 
year  to  be  produced  by  Selznick. 
The  tremendous  success  of  “The 
Prisoner  of  Zenda”  cannot  but  help 
increase  the  box  office  value  of 
“Rupert  of  Hentzau,”  which  is  a 
sequel  to  it. 


Robert  W.  Chambers  needs  no 
introduction  to  the  American  pub- 
lic. He  is  an  author  with  a real 
value  at  the  box  office.  For  years 
he  has  been  the  best  circulation 
builder  the  popular  magazines  have 
had.  His  appeal  to  the  masses  is 
tremendous.  His  works  transferred 
into  terms  of  motion  pictures  have 
repeated  their  magazine  successes 
and  invariably  mean  money  to  ex- 
hibitors. 

The  Chambers  story  which  Selz- 
nick will  produce  is  “The  Common 
Law,”  an  internationally  famous 
work  of  unquestioned  theatrical 
worth. 

Eugene  Walters  is  just  such  an- 
other as  Robert  W.  Chambers.  His 
field  is  the  drama,  and  his  plays 
have  been  among  the  outstanding 
successes  for  years.  The  name  of 
Eugene  Walters  in  front  of  a 
theatre  is  an  asset.  He  is  one  of 
the  writers  who  has  the  happy  fac- 
ulty of  hitting  the  bull’s-eye  most 


every  time,  “The  Easiest  Way” 
was  the  play  which  brought  Mr. 
Walters  the  greater  part  of  his 
distinction.  It  is  known  to  all 
theatregoers  and  generally  ac- 
knowledged to  be  among  the  ten 
best  American  plays  ever  pro- 
duced. It  is  this  work  the  Selznick 
company  will  include  in  its  1922-23 
program  of  “Sixteen  Only.” 

Everybody  knows  Elinor  Glyn. 
At  the  present  writing  she  is  more 
in  demand  for  screen  stories  than 
any  other  living  writer.  Her  re- 
cently produced  stories,  as  everyone 
connected  with  the  motion  picture 
industry  knows,  have  been  among 
the  biggest  money-makers  of  the 
year.  She  draws  on  a par  with 
an  all  star  cast,  first  class  direc- 
tion and  a generally  lavish  pro- 
duction, and  there  can  be  only  one 
answer — capacity  houses.  “Her 
Unwelcome  Lover,”  adapted  from 
“The  Reason  Why,”  one  of  the 
best  of  all  the  Glyn  stories,  will 


be  offered  by  Selznick  during  the 
coming  season. 

For  the  many  followers  of  the 
motion  picture  industry  who  have 
learned  to  analyze  everything  they 
read  from  the  standpoint  of  the 
photoplay,  “Wine,”  written  by  Will- 
iam MacHarg,  will  have  particu- 
lar interest  as  one  of  the  early 
Selznick  super  specials.  “Wine”  was 
published  in  the  Cosmopolitan 
Magazine  some  months  ago  and  the 
ink  on  the  story  was  scarcely  dry 
before  a spirited  bidding  for  the 
picture  rights  was  begun.  In  the 
judgment  of  practically  every  per- 
son who  read  it,  it  stood  out  as 
exceptional  photoplay  material  be- 
cause of  the  timeliness  of  its  sub- 
ject matter  and  the  vividness  with 
which  the  story  was  told.  The 
Selznick  company  was  fortunate 
enough  to  be  able  to  secure  the 
right  to  do  it  in  pictures. 


“Rupert  of  Hentzau”  Selznick  “Pet 


•>  ■» 


IT  is  being  quite  freely  said 
around  the  Selznick  offices  that 
“ Rupert  of  Hentzau  ” is  to  be 
the  “ pet  ” picture  of  the  year.  The 
enthusiasm  which  all  those  con- 
nected with  the  producing  organiza- 
tion have  for  the  picture  has  prob- 
ably been  transmitted  to  them  by 
President  Myron  Selznick  who 
seems  to  have  come  quite  honestly 
by  it  through  his  personal  contact 
with  the  distinguished  English  au- 
thor and  the  intimate  inside  infor- 
mation he  was  given  about  the 
story. 

Mr.  Selznick  came  back  to  the 
United  States  with  a cast  definitely 
outlined  in  his  own  mind.  He  had 
been  told  many  interesting  things 
which  had  to  do  with  the  writing 
of  the  story  and — most  importantly 
— following  his  visit  with  the  au- 
thor, he  had  personally  traveled 
through  the  beautiful  country  which 
is  being  reproduced  on  the  screen 
as  the  background  for  the  highly 
romantic  action. 

It  is  entirely  right  and  proper  to 
say  that  the  Selznick  company’s 
“ Rupert  of  Hentzau  ” has  been  “ in 
production  ” for  the  past  six  or 


eight  months.  Ever  since  his  re- 
turn from  Europe,  Mr.  Selznick 
has  had  a staff  of  men  and  women 
at  work  on  the  matter  of  locations, 
settings,  and  costumes.  The  value 
of  their  research  work,  conducted 
not  only  in  this  country  but  abroad, 
will  be  greatly  in  evidence  when  the 
finished  photoplay  is  shown. 

There  are  few  even  casual 
readers  of  fiction  of  adult  age  to- 
day who  have  not  read  and  enjoyed 
both  “ The  Prisoner  of  Zenda  ” and 
“ Rupert  of  Hentzau.”  And  those 
who  have  read  the  books  still  retain 
in  their  mind’s  eye  vivid  pictures  of 
the  dashing  Rupert,  the  romantic 
Rudolph,  the  charming  Queen 
Flavia,  and  the  other  splendidly 
drawn  characters.  The  biggest  suc- 
cesses of  their  respective  careers 
would  seem  to  be  assured  Elaine 
Hammerstein,  Eugene  O’Brien, 
Owen  Moore,  and  Conway  Tearle 
through  their  being  cast  for  the  big 
Sir  Anthony  Hope  picture. 

While  all  of  the  pictures  an- 
nounced for  early  production  by  the 
Selznick  company  during  the  sea- 
son of  1922-23  are  of  outstanding 
importance,  just  at  this  time  the 


announcement  that  Sir  Anthony 
Hope’s  “ Rupert  of  Hentzau  ” is 
among  them  will  probably  be  of 
particular  interest.  “ Rupert  of 
Hentzau  ” is  the  sequel  to  “ The 
Prisoner  of  Zenda”  which  has  just 
been  given  an  elaborate  screen  pro- 
duction and  is  now  meeting  with 
great  success. 

President  Myron  Selznick,  of  the 
Selznick  Pictures  Corporation,  was 
in  Europe  some  months  ago  on  a 
combination  business  and  pleasure 
trip  about  the  time  the  initial  steps 
to  produce  “ The  Prisoner  of 
Zenda  ” in  this  country  were  being 
taken.  He  was  looking  for  stories 
calculated  to  fit  into  the  1922-23 
Selznick  production  plan  and  found 
considerable  activity  on  the  part  of 
several  American  companies  over 
the  purchase  of  “ Rupert  of  Hent- 
zau ” to  follow  the  more  or  less 
introductory  “ Prisoner.” 

The  Selznick  company  entered 
the  bidding  and  Mr.  Selznick  was 
fortunate  in  being  able  to  get  to  Sir 
Anthony  Hope  personally  with  an 
offer  which  was  accepted.  In  nego- 
tiating directly  with  the  author,  Mr. 
Selznick  got  considerably  more 


than  the  screen  rights  to  the  story 
because  off  the  author’s  personal  in- 
terest in  the'production. 

At  a number  of  conferences  the 
distinguished  English  author  made 
many  valuable  suggestions  as  to 
just  how  he  thought  the  story 
ought  to  be  transferred  to  _ the 
screen.  He  very  clearly  outlined 
the  cast  for  the  production  by  de- 
scribing just  the  kind  of  people  he 
had  in  mind  when  he  drew  the 
characters  for  the  story  and  gave 
Mr.  Selznick  the  actual  location  of 
the  beautiful  section  of  Southern 
Europe  which  he  had  in  mind  when 
the  story  was  written. 


A1  Herschfield  Makes 
Art  Sketches 

THERE  appears  in  this 
issue  a number  of 
sketches  of  Selznick 
and  Select  officials.  Much 
credit  is  due  their  originator, 
A1  Herschfield,  a regular 
member  of  the  Selznick  Art 
Department. 


1404 


Motion  Picture  News 


^Voody  Foresees  Greatest  Prosperity 

By  J.  S.  WOODY 

General  Manager,  Select  Pictures  Corp. 


THE  motion  picture  industry 
today  has  just  reached  the 
crest  surmounting  the  tough- 
est grade  it  has  ever  been  asked 
to  climb.  As  we  pause  at  the  top 
and  look  back  over  the  arduous 
journey  we  have  just  completed,  it 
prompts  the  hope  that  we  will  never 
again  be  compelled  to  make  a sim- 
ilar pilgrimage. 

Looking  forward,  it  is  quite  ap- 
parent that  we  now  stand  on  the 
very  brink  of  the  greatest  cycle 
or  prosperity  ever  conceived  in  the 
brain  of  the  most  confirmed 
dreamer.  There  is  no  great  se- 
cret as  to  what  will  bring  about 
this  sudden  and  propitious  change 
in  conditions.  It  can  be  explained 
by  three  simple  words — truly  great 
pictures. 

1 predict  for  the  season  of 
1922-23  the  greatest  improvement 
in  the  quality  of  motion  picture  en- 
tertainment attained  since  the 
advent  of  the  multiple  reel.  The 
public  will  enjoy  one  great  attrac- 
tion after  another,  well  into  the 
New  Year;  all  of  our  old  patrons 
—augmented  by  a host  of  new 
friends — with  increasing  confidence 
will  attend  the  theatres  until  the 
box  offices  literally  hum  with  ac- 


Theda  Bara,  who  has  joined  Selznick 
forces  and  will  be  starred  in  a produc- 
tion, now  in  the  stage  of  preparation. 


Theda  Bara’s  Return 
Anxiously  Awaited 

Unquestionably  the 

return  of  Theda  Bara  to 
the  screen  will  be  one  of 
the  most  interesting  film 
events  of  the  year,  and 
good  business  for  such  ex- 
hibitors as  show  the  Theda 
Bara  production  which  is  on 
the  1922-23  Selznick  sched- 
ule of  “ Sixteen  Onlv.” 

Lewis  J.  Selznick  is  deter- 
mined that  Miss  Bara’s  re- 
turn will  be  a most  auspicious 
one  and  is  sparing  no  effort 
hich  will  tend  to  bring  about 
such  a condition. 


tvity  and  the  old  S.  R.  O.  sign 
again  becomes  a permanent  fixture. 

For  the  last  six  months  every 
producer  of  any  prominence  what- 
soever has  been  busily  creating 
pictures  especially  designed  to  sat- 
isfy the  public’s  abnormal  appetite 
for  productions  worthwhile — each 
striving  to  outdo  the  other,  in  a 
frantic  rush  to  fabricate  something 
surpassingly  great  and  distinctive. 

This  laudable  activity  is  the 
saving  influence — for  this  reason 
alone  our  business  will  advance 
once  more.  And  so  it  must  needs 
be  with  every  form  of  entertain- 
ment. To  lapse  into  the  vernacular, 
“give  them  the  goods”  and  they’ll 
respond — whether  it  be  pictures, 
circuses,  boxing,  baseball  or  racing. 

Boxing,  even  at  the  height  of 
the  season,  amounts  to  nothing  in 
New  York  unless  the  attraction  is 
there.  The  unknown  display  their 
fistic  ability  to  empty  chairs, 
despite  a population  of  eight  mil- 
lion. But  give  them  Benny  Leonard 
at  any  time  of  the  year  and  you’ll 
have  to  pay  the  speculator’s  prem- 
ium on  the  tickets. 

Then  again,  why  did  people  jour- 
ney from  the  four  corners  of  the 


Philadelphia  representative  from 
the  day  they  opened  for  business 
until  now.  He’ll  never  be  known  as 
anything  but  a Select  trooper,  and 
if  there’s  any  question  about  Max’s 
standing  in  that  community,  try  to 
say  that  hes  not  the  greatest  fel- 
low in  the  world  and  get  away 
with  it.  It  can’t  be  done. 

David  J.  Selznick,  who  is  at  the 
wheel  for  Select  in  Pittsburgh,  has 
won  a myriad  of  friends  in  western 
Pennsylvania  and  West  Virginia 
s' nee  he  took  over  his  executive 
responsibilities  in  the  “ smoky 
city.”  Try  to  find  an  exhibitor  in 
Dave’s  domain  who  won’t  say  he’s 
a regular  fellow  and  a high  class 
business  man 

James  H.  Curran,  who  presides 
over  Portland,  Me.,  for  Select  is 
another  former  salesman  who  ele- 
vated himself  from  the  ranks  to  a 
managerial  chair  by  sheer  force  of 
personality  and  application  to  his 
work. 

Floyd  Lewis  arrived  a long  time 
ago.  He’s  been  at  the  head  of  St. 
Louis  exchange  organizations  for 
ten  years  and  has  a faculty  of 
coming  right  back  and  doing  busi- 
ness with  the  same  people  over  and 
over  again.  Floyd  has  stood  the 
acid  test  of  years  without  a tarnish 
and  when  exhibitors  received  the 
news  of  his  appointment  with  Se- 
lect there  was  great  rejoicing. 

Edward  C.  Mix,  branch  manager 
in  Salt  Lake  City,  is  playing  a re- 
turn engagement  there  after  having 
handled  Select  in  Los  Angeles  for 
a considerable  length  of  time.  Ed 
stands  like  the  Mormon  church  in 
Utah. 


nation  to  Latonia  to  see  Morvich 
defend  his  crown  against  real  con- 
tenders? And  why  is  stock  on  both 
St.  Louis  ball  clubs  now  worth 
many  times  what  it  could  be  ob- 
tained fer  up  to  this  season?  The 
Boston  teams  are  not  drawing  a 
corporal’s  guard  anywhere,  but 
what  a difference  there  would  be 
if  either  Boston  club  had  as 
players  Babe  Ruth  and  a few  other 
stars.  Boston  wouldn't  have  a 
park  big  enough  to  hold  the 
crowds. 

Our  country  today  undoubtedly  is 
a bit  more  prosperous  than  it  has 
been,  but  this  will  mean  but  little  to 
the  box-office  unless  we  have  real 
honest  - to  - goodness  attractions. 
P-I-C-T-U-R-E-S  the  biggest  and 
best  they  have  ever  seen — that’s  the 
way  to  spell  salvation.  There’s 
your  tonic  for  our  old  customers’ 
jaded  appetites:  they’ll  gorge  them- 
selves and  come  back  for  more — 
and  there’ll  be  an  abundance  to 
serve. 

Select’s  offerings  for  the  Season 
of  1922-23  will  include  stories  from 
such  distinguished  authors  as  Sir 
Anthony  Hope,  Elinor  Glyn,  Eu- 
gene Walters  and  Robert  W.  Cham- 
bers. The  program  will  also  in- 


Ralph  B.  Quive  comes  back  to 
his  native  San  Francisco  after  a 
lapse  of  three  years.  Ralph  opened 
the  old  Vitagraph  Company  offices 
in  Frisco  and  later  introduced 
Realart  pictures  in  that  territory. 
There  is  no  more  popular  exchange 
man  anywhere  than  Ralph. 

Paul  R.  Aust  of  Seattle  is  one  of 
the  youngest  exchange  executives 
in  the  business,  but  in  his  two  years 
and  a half  with  the  Realart  Cor- 
poration, he  built  up  a vast  follow- 
ing and  fine  reputation  among  ex- 
hibitors throughout  Oregon,  Wash- 
ington, Idaho  and  Montana.  Paul 
has  enjoyed  phenomenal  success  as 
a manager. 

Louis  (Tiny)  Reichert’s  ex- 
hibitor friends,  who  are  a legion 
all  over  the  country,  will  be  truly 
glad  to  learn  of  his  return  to  Wash- 
ington territory. 

“ Silent  ” Phil  Selznick  and 
Claude  C.  Ezell  are  the  “ fence 
riders  ” of  the  Select  outfit,  serv- 
ing as  field  representatives  of  the 
powers-that-be  at  the  Select  home 
office. 


Selznick  News  Expects 
Banner  Year 

SELZNICK  News  expects  1922- 
23  to  be  a banner  year  for  its 
new  reel.  Added  to  the  al- 
ready big  camera  personnel  of 
392,  Selznick  News  has  developed 
plans  to  extend  its  pictorial  news 
gathering  activities  to  isolated 
regions  of  Europe,  which  have  fig- 
ured economically  and  politically 
all  out  of  proportion  to  their  geo- 
graphical significance. 


elude  a production  which  will 
mark  the  return  of  Theda  Bara  to 
the  screen. 

An  excellent  example  of  the  man- 
ner in  which  Select  proposes  to  pro- 
duce its  forthcoming  offerings  is 
the  first  production  to  be  made 
“ Rupert  of  Hentzau.”  In  the  cast 
of  this  picture  are  Elaine  Hammer- 
stein,  Eugene  O’Brien,  Conway 
Tearle  and  Owen  Moore. 

Here  you  have  a really  famous 
author,  a widely  read  story  and  a 
truly,  All-Star  Cast.  Every  one  of 
Select’s  Sixteen  for  1922-23  will 
have  the  same. 

Select  will  not  be  confined  to  the 
releasing  of  the  Selznick  product 
and  is  at  the  present  time  engaged 
in  preliminary  arrangements  for  the 
handling  of  a series  of  special  pro- 
ductions to  be  made  by  three  of  the 
really  well-known  directors  of  the 
industry.  From  these  men  we  will 
get  a series  of  specials  in  every 
sense  of  the  word.  They  will  pro- 
duce independently  and  though 
each  of  them  has  been  heretofore 
noted  for  extravagance  and  lavish- 
ness in  production  it  is  promised 
their  pictures  for  Select  will  ex- 
ceed all  previous  efforts. 


Sam  Morris,  general  representative 
of  Selznick  productions. 


Selznick  Pictures  All 
Over  World 

GENERAL  Foreign  Rep- 
resentative Sam  E. 
Morris  has  been  un- 
usually successful  in  dispos- 
ing of  foreign  rights  of  Selz- 
nick Productions. 

During  the  short  space  of 
time  he  has  been  abroad  Mr. 
Morris  has  concluded  con- 
tracts for  the  sale  of  the  for- 
eign rights  of  Selznick  and 
Select  Pictures  in  the  follow- 
ing countries:  France,  Bel- 

gium, Switzerland,  Spain, 
Portugal,  Italy,  Austria-Hun- 
gary, Poland,  Czecho-Slova- 
kia,  Jugo-Slava.  Greece,  Bul- 
garia, Rumania,  Albania  and 
Turkey. 


Selznick  Has  Veteran  Sales  Staff 

{Continued  from  page  1402) 


September  16,  1922 


1405 


NEW  THEATRE 

Construction  & Equipment 

PROJECTION  Department  CAMERA 

P.  M.  ABBOTT  ----- TECHNICAL  EDITOR 


What  Light  Is  and  Some  of  Its 
Peculiar  Characteristics 


Non-existing  Without  the  Eye  and  Is  Propagated  Like  Waves  in  Pond 


WITHOUT  the  eye  there  would  be 
no  light  and  the  sensation  of  light 
is  caused  by  a stimulus.  In  the 
ordinary  sense,  therefore,  light  is  the 
agent  which  causes  the  sensation  of  light 
when  it  falls  upon  the  eye.  The  ordinarily 
accepted  explanation  of  light  is  that  it  is 
due  to  waves  in  a substance  called  the 
ether,  which  extends  through  space  and 
through  all  bodies.  This  ether  extends 
to  the  most  distant  stars,  and  it  is  through 
it  that  we  are  able  to  see  the  stars. 

The  waves  in  the  ether,  which  are  very 
small,  are  similar  to  those  of  the  sea  and 
are  transverse  in  character.  A good  idea 
of  these  transverse  waves  can  be  obtained 
by  shaking  a rope,  which  is  fastened  to  a 
post  at  one  end.  A wave  passes  from  one 
end  of  the  rope  to  the  other,  though  it  is 
obvious  that  the  particles  of  the  rope  have 
only  moved  up  and  down.  The  same  will 
be  seen  with  a piece  of  cork  or  stick  on 
the  sea.  It  will  be  noticed  that  when  the 
wave  reached  the  cork  or  stick,  it  is  raised 
to  the  top  of  the  wave,  and  when  the  wave 
passes  on  falls  down  into  the  trough  im- 
mediately behind  the  wave  in  the  same 
position  as  it  was  before,  then  to  be  raised 
on  to  the  crest  of  the  succeeding  wave. 
Waves  of  the  ether  are  of  different  sizes: 
there  are  waves  which  are  very  much 
larger  than  those  which  cause  the  sensa- 
tion of  light,  and  also  waves  which  are 
very  much  smaller. 

Size  of  the  Waves  of  Light 

The  waves  which  affect  the  eye  are  of 
a certain  defined  range,  and  waves  above 
and  below  this  range  have  no  effect  for 
the  purpose  of  vision.  Light  moves  with 
extreme  rapidity,  traveling  at  a rate  of 
186,380  miles  per  second.  There  is  no 
other  movement  which  exceeds  the  speed 
of  light.  An  idea  can  be  gained  of  its 
enormous  velocity  when  it  is  noted  that 
light  will  travel  seven  times  round  the 
world  between  two  ticks  of  a clock.  A 
bullet  travels  at  the  rate  of  about  half  a 
mile  per  second ; sound  in  a steel  wire 
about  three  miles  per  second.  It  is  be- 
cause the  velocity  of  light  is  so  much 
greater  than  sound  that  the  lightning 
flash  is  seen  some  time  before  the  thun- 
derclap is  heard. 


THE  study  of  light  is  found  most  in- 
teresting, especially  to  those  inter- 
ested in  this  industry  where  light 
plays  such  an  important  part.  Many  of 
us  have  a vague  idea  of  what  light  ac- 
tually is,  but  fail  to  realize  the  surprising 
likeness  of  light  to  other  phenomena  with 
which  we  are  more  intimately  acquainted. 

If  every  living  thing  on  this  earth  that 
has  the  sense  of  seeing  were  to  be  exter- 
minated would  there  be  such  a thing  as 
light?  There  are  strong  theories  sup- 
porting contention  that  there  would  be 
no  light  under  those  conditions. 

It  is  hard  to  imagine  that  light  travels 
by  means  of  wave  propagation  in  much 
the  same  manner  as  to  the  waves  in  a 
pond  created  by  plunging  stone. 

And  again,  some  living  things  can  see 
objects  in  what  appears  to  be  apparent 
darkness  to  the  human  eye.  Eyes  of  dif- 
ferent living  creatures  are  sensitive  to  dif- 
ferent wave  of  light. 

The  same  character  of  wave  that  causes 
the  sensation  of  seeing  also  causes  the 
sensation  of  heat,  depending  on  the 
length  of  the  wave. 

The  article  herewith  presented  prepared 
by  Maurice  Bart  Bloom,  Esq.,  chairman 
of  the  Board  of  Optics,  Ltd.,  London, 
Eng.,  brings  out  in  an  interesting  man- 
ner many  of  these  peculiar  characteristics 
of  light. 


The  size  of  the  wave  is  the  distance 
measured  from  the  trough  of  one  wave  to 
the  trough  of  the  succeeding  one,  that  is, 
the  distance  between  two  consecutive 
crests,  or  between  two  consecutive  troughs. 
The  size  of  a light  wave  is  about  1/50,000 
of  an  inch. 

Light  waves  are  not,  however,  all  of  the 
same  size.  The  waves  giving  rise  to  the 
sensation  of  red  are  a little  larger  than  a 
1/50,000  of  an  inch.  Those  causing  vio- 
let are  a little  smaller.  The  waves  giv- 
ing rise  to  the  sensation  of  red  are  about 
twice  the  size  of  those  causing  violet. 

If  a thin  strip  of  light,  such  as  obtained 
by  light  passing  through  a fine  slit,  is  al- 
lowed to  fall  upon  a triangular  prism  and 
then  upon  a white  surface,  it  will  be 
noticed  that  the  white  light  is  now  spread 
out  into  a rectangle  of  colors,  and  that  this 
rectangle  is  bent  downwards  in  the  direc- 
tion of  the  base  of  the  prism.  This  band 
of  colors  is  called  a Spectrum,  and  is  seen 


in  daily  life  as  a rainbow.  The  order  of 
the  colors  is  red,  orange,  yellow,  green, 
blue  and  violet.  It  will  be  noticed  that  the 
red  is  least  bent  and  the  violet  the  most. 
The  visible  spectrum  of  light  can,  there- 
fore, be  split  up  into  six  colors,  red  being 
the  extreme  on  one  side  and  violet  on  the 
other.  Below  the  red  there  are  other 
waves  larger  than  those  of  the  red,  which, 
whilst  not  visible,  produce  other  effects. 
These  waves  are  designated  infra-red 
waves,  and  cause  a sensation  of  heat.  If 
a poker  be  placed  in  the  fire  and  heated, 
but  not  until  it  appears  red,  on  placing 
the  hand  near  it,  a sensation  of  heat  will 
be  experienced.  Heat  may  also  be  felt 
when  a hand  is  placed  near  a kettle  con- 
taining boiling  water.  The  sensation  of 
heat  is  caused  by  these  infra-red  rays. 
Photographs  have  also  been  taken  by 
means  of  them. 

On  the  other  side  of  the  Spectrum  above 
the  violet  there  are  still  smaller  waves 
which  are  designated  the  ultra-violet. 
These  rays,  whilst  invisible  to  the  eye,  also 
have  powerful  effects  as  shown  by  their 
action  on  a photographic  film.  These 
ultra-violet  rays,  whilst  they  are  of  no  use 
for  the  purpose  of  vision,  may  have  very 
deleterious  effects  on  the  eye. 

Absorption 

No  substance  is  perfectly  transparent, 
that  is,  in  a thick  layer  it  will  obstruct  a 
certain  amount  of  light,  and  no  substance 
is  absolutely  opaque,  that  is,  if  a suffi- 
ciently thin  film  be  taken  it  will  transmit 
some  light. 

The  color  of  a substance,  as  for  in- 
stance, colored  glass,  is  not  due  to  a color 
in  the  substance,  but  to  the  fact  that  it  is 
opaque  to  certain  rays,  and  transparent 
to  those  which  when  mixed  give  the  color 
of  the  glass.  If  a deep  red  glass  be  taken 
and  interposed  between  the  prism  and  the 
spectrum,  which  has  been  formed  on  the 
white  paper,  it  will  be  found  that  the  only 
color  which  appears  on  the  white  paper  is 
red,  and  a certain  amount  of  orange.  The 
portion  of  the  spectrum  which  appeared 
yellow,  green,  blue,  and  violet,  has  now 
disappeared ; therefore,  the  red  glass  owes 
its  color  to  the  fact  that  in  the  white  light 
( Continued  on  page  1414) 


1406 


Motion  Picture  News 


Exhibitor  Brings  Physical  Charms 
Theatre  to  Patrons’  Attention 


of 


THE  Miller  theatre,  Wichita,  Kans.,  is  one 
of  the  modern  motion  picture  theatres  that 
have  a great  many  striking  features. 

In  an  endeavor  to  bring  forcibly  to  the  at- 
tention of  the  patrons  the  rich  appointments  of 
this  theatre  the  house  organ  published  an  ar- 
ticle accredited  to  one  of  the  patrons  of  the 
theatre. 

It  is  a worthwhile  effort  on  the  part  of  the 
exhibitor  to  strive  to  make  the  clientele  appre- 
ciate the  physical  charms  of  the  house. 

The  following  is  a reprint  of  the  letter. 

My  Impressions  of  the  Miller 
Theatre 

By  A Tired  Buusiness  Woman 

When  I am  tired,  just  awfully  tired,  both 
mentally  and  physically,  then  I like  to  turn  my 
steps  toward  the  Miller  theatre.  Its  dim,  cool 
depths  have  the  power  to  soothe  me.  Its  roomy, 
soft  seats  rest  me.  Its  calm,  unhurried  at- 
mosphere relaxes  me. 

When  I am  sick  of  the  humdrum  of  work, 
the  petty  details  and  responsibilities  of  busi- 
ness, then  the  Miller  theatre  offers  me  a devi- 
ation from  the  commonplace,  a taste  of  luxuri- 
ous leisure.  When  I walk  slowly  across  one  of 
its  wide  expanses,  marble  about  me,  satin  and 
velour  and  gold  fringe,  ponderous  divans, 
slender  tall  lamps,  quaint  dull-framed  mirrors, 
quick,  silent  uniformed  attendants,  and  beyond 
in  the  glowing  mysterious  depths  of  the  thea- 
tre the  low,  exulting  voice  of  the  organ  or  the 
triumphant  crash  of  the  orchestra,  I am  trans- 
ported into  another  world  in  which  I am  a 
being  without  cares,  a play  world  in  which  I am 
a princess  free  to  do  what  I will,  free  to  turn 
my  attention  and  thoughts  to  the  pleasures  and 
the  ideals  of  a freer,  higher  existence. 

Someone  before  me  must  have  realized  what 
my  soul  needed  in  its  play  moments,  must  have 
known  even  before  me  just  what  my  mood 
would  be,  for  when  I finally  sink  down  in  one 
of  the  cool,  soft  seats,  the  stories  that  flash  be- 
fore my  enchanted  eyes  are  never  other  than  in 
complete  accordance  with  my  desire  and  my 
mood.  There  are  no  melodramatic  blood-and- 


thunder  fictions  to  irritate  me.  No  mawkish 
sentimentalities  to  sicken  me.  No  veiled  sala- 
city to  offend  my  sense  of  good  taste.  Instead 
I am  given  the  tales  of  real  men  and  women, 
the  problems  that  come  to  human  beings  to 
harass  them  and  try  them,  the  sufferings 
through  which  they  pass  in  order  to  grow  and 
develop  to  their  best  selves.  I live  these  mo- 
ments of  their  lives  with  them,  see  into  their 
hearts  when  moral  struggles  wrench  them,  re- 
joice when  I see  them  choose  aright,  and  ex- 
perience their  remorse  when  they  have  chosen 
wrongly.  In  a way,  their  moral  problems  be- 
come mine,  aiding  me  to  a broader  and  clearer 
vision  as  to  what  my  own  duty  should  always 
be,  and  creating  in  me  finer  and  stronger  ideals. 

In  the  lighter  moments  I am  given  the  de- 
light of  hearty,  unashamed  laughter  over  some 
incongruous  situation  of  some  very  human  and 
ordinary  comedian.  There  is  no  slap-stick  at- 
tempts at  being  funny.  Then  there  is  the  News 
Review,  selected  with  a view  to  giving  me  a 
glimpse  of  the  very  things  that  interest  me  in 
my  daily  paper,  often  accompanied  by  a clever 
and  timely  fable  or  animated  cartoon.  Thus 
all  sides  of  my  nature  are  appealed  to  and  ap- 


R.  R.  Russell,  exploitation  man  for  Loew’s 
Palace,  Memphis,  Tenn.,  put  over  a very  strik- 
ing mechanical  lobby  display  which  had  a great 
amount  of  action. 

The  accompanying  photographs  show  the  in- 
side construction  of  the  miniature  racing  device 
and.  the  finished  display  as  installed  in  the 
lobby. 

In  contrast  to  other  racing  devices  (where 
the  surface  or  continent  revolved  beneath  the 
autos)  this  “racer”  is  so  arranged  that  eight 
small  cars  are  continuously  passing  each  other 
as  they  race  over  the  ground  in  front  of  the 
map  of  the  U.  S.  Each  car  was  a distinctly 
different  color.  Those  who  looked  on  never 
knew  which  car  would  show  up  first — which 
would  be  “ahead.” 

This  device  was  actuated  by  one  motor  driv- 


peased  in  this  marvelous  and  lengthy  program 
of  pictures,  lights  and  music. 

Moreover,  the  theatre  has  come  almost  to 
mean  what  a club  means  to  a man,  for  any 
night  I drop  in,  I meet  countless  numbers  of 
my  friends  and  acquaintances.  I have  never 
felt  a stranger  in  this  theatre,  even  upon  the 
first  night  I visited  it,  for  there  is  a very 
friendly  atmosphere  always  prevailing. 

In  view  of  all  the  material  and  spiritual  en- 
joyment and  benefit  the  Miller  theatre  has  af- 
forded me,  I can  only  say  that  the  architects 
who  planned  it,  the  contractors  who  executed 
it,  and  the  management  whose  vision  it  was, 
and  whose  present  mode  of  conduction  has 
given  the  final  perfect  touches,  have  been  thor- 
oughly successful  in  creating  an  exquisite  and 
harmonious  whole.  M.  R.  P. 


New  equipment  for  Harry  De  Baggio’s  Star 
theatre  at  Colfax,  la.,  which  was  destroyed  by 
fire  August  5,  has  been  replaced  by  the  Western 
Theatre  Supply  Company  of  Omaha.  This 
equipment  consists  of  Powers  6B  improved  pro- 
jection machine,  Gardiner  gold  velvet  fibre 
screen  and  booth  equipment. 

Edwin  A.  Boss  of  Allyn,  la.,  has  purchased 
the  opera  house  at  Independence,  la.,  and  is 
equipping  the  new  place  for  pictures. 


ing  a shaft  on  which  were  various  sized  pulleys. 

These  various  sized  pulleys  were  belted  to  the 
three  larger  pulleys  which  carried  the  canvas 
belts  with  the  miniature  racing  cars.  This  con- 
struction is  clearly  shown  in  the  photograph. 
In  the  Dent,  or  small  car  which  was  numbered 
3,  was  a cut-out  likeness  of  Wallace  Reid. 

A week  in  advance  of  “Across  the  Con- 
tinent,” simultaneously  with  the  showing  of  the 
trailer  an  advertising  prologue  was  used.  A 
cut-out  was  made  from  the  24-sheet  automobile. 
This  was  concealed  next  to  the  screen.  Just  as 
the  trailer  appeared  two  sharp  blasts  of  an  auto- 
horn were  sounded,  the  black  screen  curtains 
were  drawn  and  a spotlight  was  played  on  the 
cut-out.  This  was  then  withdrawn  in  such  a 
way  as  to  fade  out  into  the  trailer  and  made  an 
animated  display  of  the  coming  attraction. 


Mechanical  Lobby  Display  Embodies 
Great  Amount  of  Action 


NEff  HTTMCnON 


Mechanical  display  used  in  Lobby  of  Lowe's  Palace,  Memphis,  Tenn.,  in  connection  with  Wallace  Reid  in  “Across  the  Continent."  Eight  miniature 
racing  automobiles  travelled  in  a constant  cycle  over  revolving  belts.  By  using  various  sized  pulleys  the  speed  of  the  cars  were  varied.  The 
apparatus  was  designed  by  R.  R.  Russell,  exploitation  man 


S e p t e m b e r i 6 , 1922 


1407 


mencas  GForemotf  iheatres 


J0jntticau/Smtmg  Qompanji 

NEW  YORK  CHICAGO  PHILADELPHIA  BOSTON 

113  W.  Fortieth  St.  10  E.  Jackson  Blvd.  705,  250  South  Broad  St.  77-D  Canal  St. 


1408 


Motion  Picture  News 


National  Anti-Misframe  League  Forum 


W ill  Fit  Many  Cases 

Not  long  ago  a member  from  Iowa  wrote  the 
Editor  remarking  about  a certain  “ operator  ” 
who  was  employed  in  his  vicinity.  From  the 
general  trend  of  this  member's  letter  the  Editor 
suggested  to  him  that  a few  remarks  directed 
to  our  columns  might  make  interesting  reading 
with  this  “operator’’  as  the  subject. 

The  following  description  would  fit  a great 
many  instances  in  our  industry.  Just  such  con- 
ditions as  brought  forth  in  this  letter  are  what 
cause  many  black  eyes  for  the  motion  picture 
business. 

Clyde  Edmondson,  employed  in  the  Grand 
theatre.  Perry,  Iowa,  goes  on  to  say : 

In  regard  to  “ that  operator  ” I haven’t  near 
as  much  to  say  as  when  writing  before.  He  cer- 
tainly has  changed  and  I think  has  become  at 
least  a little  interested  in  his  work.  However, 
I shall  tell  some  of  the  things  he  did. 

In  the  first  place  I did  not  see  how  we  could 
blame  this  “ operator  ” for  not  knowing.  He 
had  never  seen  a “ booth  ” but  a few  times  be- 
fore starting  to  work.  He  said  that  he  had 
never  thought  of  being  an  “ operator  ” until 
asked  to  take  the  job. 

I do  not  wish  to  write  what  I think  of  a man- 
ager who  will  do  a thing  like  this — but  no  doubt 
you  can  “ think.’’ 

This  operator  is  also  handicapped  by  working 
conditions.  His  “ booth  ” (not  projection 
room)  is  not  large  enough  for  one  machine, 
yet  there  are  two  “ stuck  in.” 

But  this  is  no  good  reason  why  it  should  not 
be  kept  clean — even  though  there  is  not  a place 
to  keep  his  carbons  and  reels. 

I have  tried  several  times  to  get  him  to  join 
the  National  Anti  Misframe  League  but  he  does 
not  seem  interested.  Before  asking  what  it  wan 
or  what  good  it  did  he  asked  “ How  much  does 
it  cost?  ” 

He  told  me  he  had  never  read  any  trade  mag- 
azines or  books  on  projection — that  he  did  not 
care  as  long  as  the  film  got  through  the  ma- 
chine. 

After  explaining  a cue-sheet  he  told  me  that 
he  just  let  the  reel  run  out,  sometimes  showing 
a white  screen. 

He  said  he  did  not  punch  or  scratch  warnings 
at  the  end  of  reels.  (This  is  the  best  thing  he 


“ does  not  do.’’)  However,  he  does  not  try  to 
remedy  the  punches  or  bad  splices  and  mis- 
frames. 

Starting  out  of  frame,  showing  “ The  End  of 
Part  One  ” and  starting  the  next  reel  showing 
“ Part  Two,”  and  not  keeping  the  light  clear 
surely  can  not  be  classed  under  Good  Projec- 
tion. 

But  “ his  ” work  is  not  all  I have  noticed 
lately.  On  a trip  to  one  of  Iowa's  leading  cities 
I noticed  one  thing  that  surprised  me — punch 
marks. 

, It  being  a strong  union  town,  I had  expected 
to  see  some  good  projection — but  in  place  of 
that  I saw  punches,  scratches  and  paper  pasted 
on  the  end  of  reels  so  thick  you  could  not  count 
them.  (I  tried  to.) 

I attended  seven  theatres  and  they  all  used 
punches  but  one. 

And  here  I have  been  working  on  a new 
show  every  other  day,  cutting  out  as  high  as 
135  frames  ruined  by  punches. 

I closing  I wish  to  ask  for  some  more  N.  A. 
M.  L.  labels  as  I am  out. 


Change  Over  Devise 

Dear  Editor: 

At  your  request  I am  sending  you  my  change 
over  system  again  as  it  might  be  of  some  help 
to  a few  of  the  boys. 

I always  put  my  show  together  before  start- 
ing. I have  a file  hanging  on  the  wall  between 
the  machines.  At  the  end  of  each  reel  I take  a 
cue;  for  instance,  the  last  title  and  scene,  as,  for 
example,  a close  up  of  a man  or  woman  or  a 
fade  out,  should  there  be  one.  Then  when  my 
film  gets  down  to  the  hub  I have  plenty  of  tim« 
to  strike  the  other  arc  and  watch  for  my  cu#. 

I have,  therefore,  no  need  of  scratching  or 
punching  the  film  in  any  manner. 

On  starting  my  last  show,  on  coming  to  the 
end  of  a single  reel  I simply  drop  a piece  of 
paper  in  the  take  up  reel  and  then  have  no  trou- 
ble in  finding  the  place. 

Hoping  this  will  be  of  some  service  to  the 
fellows, 

Yours  very  truly, 

D.  F.  Glancy, 

Colonial  Theatre, 

Jasper,  Ala. 


British  East  Africa 

A projectionist  from  the  far  off  country  of 
British  East  Africa  sends  in  a few  interesting 
remarks  concerning  the  general  conditions  of 
affairs  in  the  Motion  Picture  business  in  hi* 
country.  It  probably  is  hard  for  many  of  the 
readers  to  realize  the  places  and  people  reached 
by  The  News.  Foreign  countries  are  active  in 
motion  pictures  and  watch  the  activities  of  the 
industry  on  this  side  of  the  water  with  keen  in- 
terest. America  is  the  criterion  for  motion  pic- 
tures and  we  must  therefore  keep  well  out  in 
advance  to  retain  our  prestige. 

An  excerpt  from  P.  J.  Gallagher’s  letter  fol- 
lows : 

“ I am  in  receipt  of  your  letter  dated  April 
25th,  1922,  and  am  sending  you  a Postal  Order 
for  25c.  for  the  N.  A.  M.  L.  Membership  but- 
ton and  shall  also  send  you  a postcard  of  the 
theatre  I am  working  in;  I am  Projectionist  to 
the  largest  and  best  built  theatre  in  B.  E.  A. 
It  has  seating  accommodation  for  660  people, 
and  a large  stage,  four  dressing  rooms,  and  is 
equipped  with  a Phoenix  Generator,  a Tyler 
Apparatus  Co.  and  a Motiograph  Cinema  ma- 
chines. The  pictures  are  screened  to  a piano 
accompaniment.  I must  tell  you  the  films 
screened  here  are  not  the  latest,  for  instance, 
“ Daddy  Long  Legs  ” will  be  shown  for  the 
first  time  in  Nairobi  a week  hence.  An  oppo- 
sition show  opened  a Cinema  show  in  the  Lyric 
Hall,  a few  paces  away  from  us,  and  from  all 
accounts  (papers  and  gossip)  it  is  a knockout; 
the  films  are  not  screened  right  and  they  are 
older  than  what  we  show.  Could  you  possibly 
get  me  an  instructor  for  the  following  machines 
— Powers  6B  Simplex,  U.  T.  E.  or  any  other 
machines  on  the  market  excepting  the  Motio- 
graph, as  I have  one  already? 

“Nairobi  is  in  its  infancy,  the  population 
amounts  to  2,000  Europeans.  B.  E.  A.  is  a very 
expensive  country  to  live  in ; has  a good  cli- 
mate ; plenty  of  game,  small  as  well  as  big. 
Mr.  H.  A.  Snow  has  taken  very  good  films  of 
the  game  here,  the  only  disadvantage  here  is 
owing  to  Nairobi  being  about  300  miles  from 
Mambasy,  the  seaport,  the  freightage  is  heavy 
and  it  takes  a day  and  night  from  the  port  to 
Nairobi  owing  to  the  engines  being  fired  with 
wood  instead  of  coal,  coal  not  having  been  dis- 
( N . A.  M.  L.  Forum  continued  on  page  1412) 


Blank  for  New  League  Members 

Member’s  Name  


NATIONAL  ANTI-MISFRAME  LEAGUE  PLEDGE 

S a motion  picture  projectionist  who  has  the  interest 
of  his  profession  at  heart  and  is  willing  to  assist  in 
eliminating  some  of  the  evils  practised  in  the  projection- 
room,  I promise  that  I will  to  the  best  of  my  ability  return 
films  to  the  exchange  in  reasonably  good  condition,  accord- 
ing to  conditions  of  film  when  received.  Furthermore,  1 
will  when  it  becomes  necessary  remedy  misframes,  bad 
patches,  etc.,  that  may  be  in  the  film  which  I receive  and 
in  this  way  co-operate  with  my  brother  projectionists  and 
give  greater  pleasure  to  those  who  make  up  the  motion 
picture  audience  by  showing  films  that  are  free  from  such 
defects.  I also  promise  that  I will  not  make  punch  marks 
in  film,  and  when  film  is  received  by  me,  with  punch  holes, 
/ will  notify  the  exchange  to  that  effect  so  that  they  may 
use  their  efforts  to  correct  this  evil. 


New  members  when  sending  in  application  blanks  for  membership  in  the  .V.  A.  M.  please  enclose  twenty-five  cents  for  a membership  button 


S e p t e m her  i 6 , 1922 


1409 


Installations 

inNewYorMbeatres  / 


e tnca 


MOTION  PICTURE 


WESTINGHOUSE 


ELECTRIC 


Distributors  of 

Westinghouse  Motion  Picture 
Motor  Generator  Equipment 

NEW  YORK  CITY 
Howells  Cine  Equipment  Co. 
729  7 th  Ave. 

BOSTON,  MASS. 
Exhibitors’  Supply  Co. 

49  Church  St. 

PHILADELPHIA,  PA. 
Williams,  Brown  & Earle  Co. 
918  Chestnut  St. 

BUFFALO,  N.  Y. 

Becker  Theatre  Supply  Co. 
184  Franklin  St. 

PITTSBURGH,  PA. 

The  S.  & S.  Film  & Supply  Co. 
Forbes  St. 

DENVER,  COL. 

The  Denver  Theatre  Supply  Co. 

OMAHA,  NEB. 

Cole  Theatre  Supply  Co. 

KANSAS  CITY,  MO. 

Cole  Theatre  Supply  Co. 

DALLAS,  TEX. 

Lucas  Theatre  Supply  Co. 

LOS  ANGELES,  CAL. 
Pacific  Amusement  Supply  Co. 

SAN  FRANCISCO,  CAL. 
Theatre  Equipment  Supply  Co. 
134  Golden  Gate  Ave. 

PORTLAND,  ORE. 
Service  Film  & Supply  Co. 

78  W.  Park  St. 

SEATTLE,  WASH. 

The  Theatre  Equipment  Co. 


THEATRE  EQUIPMENT 


1410 


Motion  Picture  News 


Proposals  for  Construction  of 

Many  New  Theatre  Buildings 


DISTRICT  OF  COLUMBIA 

Washington — Theatre  and  office  building,  six 
stories,  to  cost  $500,000,  to  be  built  at  1325  E 
St.  N.  \Y.  Architect,  Warren  & Wetmore,  16 
E.  47th  St.,  New  York  City.  Owner,  Estate, 
care  W.  H.  Randolph,  National  Theatre,  1325 
E St.  N.  W. 

ILLINOIS 

Chicago — Cohen  & Harris  have  plans  by  A. 
N.  Xebori,  332  S.  Michigan  Ave.,  for  one-story 
brick  and  reinforced  concrete  theatre,  100  by 
123  feet,  seating  capacity  1,000,  to  be  erected  at 
119  North  Clark  St.,  costing  $350,000. 

De  Kalb — Skoglund  & Wedburg  have  con- 
tract to  erect  two  and  three  story  brick  and 
reinforced  concrete  moving  picture  theatre  and 
store  building,  44x140  feet,  for  stock  company, 
care  Dale  A.  Leit'ert,  355  Augusta  Ave.,  to  cost 
$100,000. 

Evanston,  III. — John  A.  Nyden,  19  N.  State 
St.,  Chicago,  drew  plans  for  Main  St.  Bldg. 
Corp.  for  theatre,  hotel  and  office  building  to 
be  erected  on  Main  St.  between  Himan  & Chi- 
cago Aves.  Cost,  $2,000,000. 

IOWA 

Oelwein  — Brownell  & Luthmer  have  plans 
drawn  by  Edward  N.  Tourtellet  for  two-story 
brick  and  concrete  moving  picture  and  vaude- 
ville theatre,  50x100;  cost,  $50,000. 


KANSAS 

Kansas  City  — Swenson  Construction  Co., 
Shubert  Theatre  Bldg.,  has  contract  for  one- 
story  theatre,  80x125  feet,  with  balcony  to  be 
erected  at  628  Minnesota  Ave.  for  F.  C.  and 
E.  J.  Grubel,  546  Minnesota  Ave.,  to  cost  $250,- 
000. 


KENTUCKY 

Henderson — E.  S.  Tremble  has  contract  to 
erect  theatre  for  Henderson  Theatre  Co.,  to 
cost  $250,000. 


MASSACHUSETTS 

Wakefield  — Chas.  W.  Hogdon,  Greenwood, 
has  plans  drawn  by  Funk  & Wilcox,  26  Pember- 
ton Square,  Boston,  for  brick  moving  picture 
theatre  to  be  erected  at  Main  and  Chestnut  Sts. 


MICHIGAN 

Grand  Rapids — Consolidated  Theatre  Com- 
pany, Orpheum  Theatre  Bldg.,  has  plans  drawn 
by  C.  H.  Crane,  400  Huron  Bldg.,  Detroit,  for 
brick  theatre  and  office  building  to  be  erected 
at  Monroe  and  Division  Sts.,  to  cost  $500,000. 


NEBRASKA 

Beatrice — George  Monroe  of  the  Gilbert  The- 
atre, will  erect  two-story  theatre,  with  seating 
capacity  of  1,000,  to  cost  $20,000. 


NEW  JERSEY 

Johnstown — Schubert  Theatre  Company  has 
plans  drawn  by  Herbert  J.  Krapp,  114  E.  16th 
St.,  New  York  City,  for  two-story  theatre,  82x 
136  feet,  with  balcony,  to  be  erected  at  Frank- 
lin and  Vine  Sts.,  cost  $500,000. 

Hoboken — Construction  work  has  started  on 
State-Capitol  Twin  Theatres,  L'nion  Hill,  for 
Capitol  Amusement  Co. 


OREGON 

Portland — David  H.  Ryan  will  erect  moving 
picture  theatre  with  seating  capacity  of  750  at 
East  Forty-seventh  St.  and  Sandy  Boulevard. 


New  Texas  Theatre  Opens 

The  new  Rialto  theater  was  opened  at  Bee- 
ville,  Texas,  Aug.  19th  with  J.  H.  Hall  as  man- 
ager. The  new  theater  seats  701  persons.  Half 
of  the  balcony  will  be  reserved  for  colored  peo- 
ple. 

An  up-to-date  organ  has  been  installed  and 
two  of  the  latest  projectors  put  in.  Beautiful 
electrical  fixtures  throughout  the  building, 
which  is  fireproof,  have  been  installed  and  also 
a modern  ticket  booth. 

A $500  wireless  outfit  will  furnish  radio  news 
messages  of  all  kinds  for  the  pleasure  of  the 
audiences. 

The  screen  is  of  the  latest  pattern  and  interior 
furnishings  complete  in  color  design.  A large 
stage  was  added  to  the  equipment  so  that  road 
shows  can  be  shown,  although  feature  pictures 
will  be  the  policy. — Noble. 


The  $50,000  Wurlitzer-Hope-Jones  organ  was 
thoroughly  overhauled  by  the  manufacturers  of 
this  musical  instrument.  No  expense  was 
spared  in  replacing  and  overhauling  minor  neces- 
sities in  the  California  theatre.  The  total  cost  of 
renovating,  including  new  draperies,  was  ap- 
proximately $75,000. 

“ On  a five-year  period,”  said  Mr.  Roth,  I 
“ divided  up  into  fifty-two  weeks  per  year  or  I 
260  weeks  for  the  entire  time,  would  amount  to  I 
but  $288,  a comparatively  small  amount,  which  j 
a large  house  like  this  adds  to  overhead  ex-  | 
pense.”  It  was  also  pointed  out  that  since  the  I 
management  spent  $1,894,000  to  complete  the  j 
California  theatre  and  is  catering  to  the  highest  I 
class  of  patrons  in  San  Francisco,  employing  an 
orchestra  of  fifty  pieces  at  an  annual  expense  of  | 
$200,000,  the  renovating  expense  was  a minor  | 
one.  “While  all,”  said  Mr.  Roth,  “ cannot  af-  I 
ford  $75,000,  they  can  afford  a proportionate  j 
amount  and  must  afford  it  if  they  desire  to  keep  j 
their  clientele.” — Gross. 


99 


Approved  by 

National  Board  of  Fire  Underwriters 

As  a Safeguard  Against  Film  Fire 


Their  Report  of  Test  reads: — “ When  installed  and  operated  in  the  manner  specified  by  the  manu- 
facturer the  performance  of  this  device  was  as  intended  and  such  safeguarding  as  designed  was 


afforded.” 


The  performance  is  as  dependable  as  the  current  that  supplies  the  light  and  the  safeguarding  covers 
every  possible  chance  of  fire  in  the  projector. 

It  is  ELECTRICAL,  not  mechanical 

It  affords  COMPLETE  PROTECTION,  not  part  protection 


90%  of  the  Film  Fires  originate  in  the  projector  and  often  wipe  out  entire  fortunes. 

YOU  MAY  BE  NEXT 


Would  you  stake  your  Entire  Investment  against  the  small  cost  of  protection? 


1 wki£  protects 

As  No  Other  Device  Does 


THE  CO.,  752  S.  Wabash  Ave.,  Chicago,  111. 

Or  Southern  Address:  701  Throckmorton  St.,  Ft.  Worth,  Texas 

Mail  particulars  and  description. 

Name  

Address  


September  i 6 , 1922 


1411 


Another 


Fabian  Theatre 


JACOB  FABIAN 

Believes  That 

“Better  Projection 

Pays” 

For  Over  Ten  Years 
He  Has  Used 

POWER’S  EXCLUSIVELY 
CONSTANTLY  DEMANDING 
PRACTICAL  PROOF 

of  the 

RELIABILITY 

OF 

POWER’S  PROJECTORS 

AND 

SUPERIORITY 

OF 

POWER’S  PROJECTION 


THE  REGENT 

Elizabeth,  New  Jersey 

OPENS  WITH 


POWER’S 

PROJECTORS 

and 


POWER’S  G-E 
HIGH 

INTENSITY 
ARC  LAMPS 


NICHOLAS  POWER  COMPANY 


1412 


Motion  Picture  News 


*MINUSA* 

Gold  Fibre  Screens  j 


Make  possible  a kind  of  pic- 
ture that  can  be  obtained 
in  no  other  way. 

There's  a tone  and  a class 
that  is  particularly  satis- 
fying to  your  photoplay 
patrons  and  brings  them 
back  for  more. 

Send  for  literature  and  samples. 

MINUSA  CINE  SCREEN  CO. 
ST.  LOUIS.  MO. 


CVorld  s Lar$estProd  ucersj/ 
Jdotion  Picture  Screens 


N.  A.  M.  L.  FORUM 


( Continued  from  page  1408) 
covered  in  the  country.  My  home  is  not  in  B. 
E.  A.  I was  brought  up  from  South  Africa 
(Johannesburg). 

“ I shall  explain  about  my  work  in  another 
letter”. 


An  Efficient  Department 

Here’s  a chap  that  has  things  running  in 
pretty  nearly  perfect-  condition  and  1 guess 
we’ll  all  admit  he’s  using  the  light  from  his  arc 
to  best  advantages.  Having  a 117  ft.  throw 
with  forty  amperes  at  the  arc,  he  secures  a clear 
bright  picture  on  the  screen.  With  a very  small 
picture  we  would  naturally  expect  a bright 
screen,  but  the  house  has  a capacity  of  approxi- 
mately 850  seats,  which  indicates  that  an  average 
sized  screen  must  be  used. 

There  are  several  other  good  points  about 
this  projection  department,  according  to  David 
Hunter,  who  writes : 

“ Since  my  last  letter  to  you  I have  obtained 
a position  in  the  Park  theatre,  Merchantville, 
N.  J.  It  is  one  of  a circuit  of  nine  houses  in 
the  vicinity  of  Camden. 

“ I am  assistant  to  Operator  Walter  Hoffman, 
who  has  worked  at  this  trade  for  fifteen  years. 
He  does  all  the  installing  and  repairing  for 
these  houses.  The  Park  seats  about  800  or  900 
people.  It  is  very  prettily  decorated  inside  with 
eight  medium  sized  domes.  There  are  three 
large  rooms  over  the  lobby,  one  being  an  office, 
the  other  end  one  contains  a stairway  and  the 
switches,  while  the  middle  one  is  the  booth.  We 
have  two  Power’s  6-B,  motor  driven  of  course. 
Two  Power’s  Inductors  regulate  the  current  on 
a 220  volt  line.  The  booth  is  modern  in  every 
way,  having  a high  ceiling  and  being  large  and 
square  shaped,  with  two  windows  opening  out 
on  the  main  street.  A Safety  First  cabinet  pro- 
tects the  film  and  an  automatic  closing  can 
holds  the  waste.  We  have  two  large  shelves 
extending  the  whole  length  of  the  booth  and 
serving  as  rewind  bench,  while  the  other  holds 
supplies.  We  are  not  annoyed  by  draughts  com- 
ing in  the  port  holes  because  Mr.  Hoffman  cov- 
ered them  with  glass  which  at  any  time  can  be 
removed  and  washed. 

‘‘The  picture  is  great:  the  throw  is  117  feet 
and  we  use  only  40  amps.  Gundlach  lenses  are 
used  and  they  give  a perfectly  defined  picture. 
The  picture  is  soft  and  does  not  glare,  yet  every 
portion  of  the  picture  is  distinct.  Mr.  Hoffman 
has  the  intermittent  and  tension  regulated  so 
that  you  can  sit  10  feet  from  the  screen  and  not 
see  a jump.  I proved  this  to  myself  by  actually 
sitting  that  distance  and  could  not  discern  a 
jump  except  for  bad  patches.  We  run  all  early 


pictures  of  the  better  kind  because  we  play  to  a 
select  trade.  Mr.  Hoffman  would  like  to  join 
the  League,  so  I am  enclosing  his  application. 
I’m  sure  he  will  give  the  brothers  some  valu- 
able information.  We  are  going  to  experiment 
with  the  aerial  image  soon. 

“ With  best  wishes  for  the  League, 

David  Hunter,  No.  1669, 
Philadelphia,  Pa.” 


New  Contract  Signed 

R.  A.  Root,  Business  Agent  for  Local  236, 
advises  new  contracts  have  been  signed  with 
all  the  theatres  in  Birmingham,  Ala.,  for  the 
coming  year;  the  agreement  to  run  from  Sept. 
1 to  Sept.  1,  1923. 

The  contract  committee  composed  of  Brothers 
Root,  Business  Agent ; J.  H.  Sapp.  President, 
and  F.  E.  Walker,  Vice-President,  at  first  asked 
for  an  increase  in  wages  for  the  coming  year, 
but  after  several  conferences  with  the  theatre 
owners,  signed  up  for  next  year  at  the  present 
wage  scale  and  conditions. 

Dear  Editor: 

I being  a projectionist  and  interested  in  the 
Cinema  Profession  would  like  to  know  if  the 
N.  A.  M.  L.  enroll  oversea  members  as  I am 
anxious  to  become  a member.  If  so  please  let 
me  know  at  your  earliest  convenience  the  mem- 
bership fees.  Faithfully, 

G.  J.  Gallagher,  U.  A.  C.  O., 
Theatre  Royal, 
Nairobi,  B.  E.  Africa. 

Brother  Gallagher  is  now  a member  of  the 
Forum. — Editor. 


Dear  Sir: 

I am  sending  my  name  and  address  for  mem- 
bership in  the  N.A.M.L.  as  Brother  E.  E.  Fran- 
cisco of  Portsmouth,  Ohio,  was  at  our  show  a 
few  days  ago  and  he  told  me  about  the  League. 
He  gave  me  the  blank  to  sign. 

Hoping  this  will  meet  with  your  approval,  I 
remain 

Very  truly  jours, 

Henry  L.  Dugan, 

Head  Projectionist, 
Auditorium  Theatre, 
Georgetown,  Ohio. 

Dear  Editor: 

Enclosed  find  25  cents  in  stamps  for  which 
please  send  me  one  of  your  league  buttons.  I 
think  that  j-ou  are  doing  the  right  thing,  but  still 
the  projectionists  are  not  always  to  blame.  Most 
of  the  managers  want  10  to  11  minutes  a reel  and 
films  cannot  last  long  under  such  conditions. 
Others  refuse  to  buy  new  parts,  etc. 

Yours  truly, 

Morris  H.  Thacker, 

2606  N.  Clark  St. 

Chicago,  111. 


No.  734  six  Flowering  Plants  including  pots  in  a box,  per  box 
$3.60 ; smaller  size  No.  733,  twelve  plants  to  a box,  complete  $5.00. 

Write  for  ILLUSTRATED  CATALOGUE  No.  7 mailed  FREE 
FOR  THE  ASKING 

FRANK  NETSCHERT,  INC. 

61  Barclay  Street  New  York,  N.  Y. 


H. 

ROBINS  BURROUGHS 

M.  AM.  SOC.  C.  E. 

CONSULTING  ENGINEER 

Designing 

THEATRE  SPECIALIST 

Checking 

Structural 

Supervision 

Inspection 

Examinations 

70  EAST  45th  STREET 

and  Reports 

NEW  YORK 

PERFECT  LABORATORY  RESULTS 

Are  Impossible  Without 

CORCORAN’S  DEVELOPING  TANKS 

A.  J.  CORCORAN,  Inc. 

753  Jersey  Avenue  Jersey  City,  N.  J. 


September  16,  IQ22 


1413 


Olympic  Theatre  Com- 
pletely Remodelled 

The  Olympic  theatre,  Buffalo,  N.  Y.,  follow- 
ing several  months’  closing,  during  which  time 
the  interior  was  completely  remodeled  and  re- 
decorated in  elaborate  style,  reopened  to  the 
public  Sunday  evening,  Sepember  3,  with  Uni- 
versal’s special,  “ The  Storm.”  A large  Wur- 
litzer  orchestral  organ  is  a feature  of  the  house. 
A striking  stage  setting  has  also  been  installed. 
Beautiful  mural  paintings  adorn  the  walls  of 
the  house.  The  Olympic  is  operated  by  the 
same  company  that  operates  the  big  Lafayette 
Square  in  Buffalo.  A fine  exploitation  cam- 
paign preceded  the  opening  of  “ The  Storm.” 
T.  C.  Leonard,  Buffalo  Universal  exploitation- 
ist,  aided  the  management  in  the  campaign. — 
Noble. 


University  Theatre  Re- 
modeled 

Complete  remodelling  of  the  University  Thea- 
ter at  Norman,  Okla.,  has  been  started  and  will 
be  rushed  to  completion. 

The  lobby  will  be  tile  floored  with  marble 
base  and  marble  box  office. 

New  spring  bottom,  leather  upholstered 
chairs  will  be  put  in,  seating  484  people.  Two 
Powers  projectors  have  been  installed  and  a 
new  Halftone  screen  added.  The  theatre  will 
be  steam  heated  and  well  ventilated  and  will 
show  Paramount  and  First  National  pictures. 


Commercial FibreCo.  Opens 
Raw  Film  Dept. 

The  Commercial  Fibre  Co.  of  America,  Inc., 
New  York  City,  announces  the  opening  of  a 
Raw  Film  Department  under  the  management 
of  Mr.  G Zezza  to  handle  a new  raw  positive 
film  manufactured  by  the  Fabbrica  Italiana 
Lamine  Milano  (F.  I.  L.  M.).  A large  stock 
of  said  film  has  already  reached  this  country. 
Mr.  G.  Zezza,  before  the  world  war,  was  the 
manager  in  this  city,  of  the  Raw  Film  Supply 
Co.  and  the  Ambrosio  American  Co. 


New  Lighting  System 
Installed 

The  Strand  theatre,  Binghamton,  N.  Y.,  held 
its  fall  opening  last  week.  A completely  reno- 
vated interior,  with  a new  lighting  system, 
greeted  the  eyes  of  patrons.  A novelty  drop 
setting,  with  artistic  colorings,  provided  an  ef- 
fective stage  setting  for  the  cinema  screen. 
Walter  Stanzel  is  conducting  the  15-piece 
orchestra. 


A Program  Feature  You  Don’t  Have 

to  Buy  Every  Week 


Everyone  enjoys  good  stage  lighting  accomplished  by 
the  Major  System  and  it  adds  an  unmistakably  great 
feature  to  your  program  at  little  or  no  cost,  for  you 
must  have  light  anyway.  Controlled  light  is  a repu- 
tation builder  that  has  made  many  Major  Equipped 
theatres  of  nation-wide  fame.  Have  you  considered 
how  much  beautiful  lighting  effects  are  used  in  modern 
photoplay  houses?  Practically  every  house  built  today 
makes  light  an  important  feature — they  invest  in  ap- 
paratus to  give  them  the  widest  variety  of  marvelous 
light  blendings. 

The  Major  System  of  Light  Control  is  used  in  the 
majority  of  the  finest  theatres  everywhere.  It  is  of 
unit  construction  fitting  every  size  house,  and  can  be 
installed  without  closing  the  house  for  a single  day. 
It  is  pre-selective,  remote  control,  extended  remote 
control,  flashless,  safe  in  every  particular,  reduces  fire 
and  panic  hazard  and  is  simple  to  operate.  No  other 
switchboard  or  control  has  the  Major  advantages. 


We  will  help  you  plan  your  improve- 
ments without  cost  to  you.  Write  us 
of  your  problem;  our  theatre  light- 
ing engineers  are  at  your  service. 

&rank  o€dam 

ELECTRIC  COMPANY 

ST.  LOUIS 


DISTRICT  OFFICES: 

Detroit,  Cleveland,  New  York,  Dallas, 
Minneapolis,  Kansas  City,  Cincinnati, 
New  Orleans,  Chicago,  San  Francisco, 
Los  Angeles,  Seattle 


MANUFACTURERS  ALSO  OF: 

The  Triumph  Line  of  Safety  panel  boards, 
cabinets,  knife  switches,  safety  switches, 
fan  hanger  out-lets,  reversible-cover  floor 
boxes  and  A.  C.  and  D.  C.  Distribution 
Switchboards. 


Many  contracts  call  for 
PRINTS 

“There’s  a Reason” 


EMPIRE  LABORATORIES,  Inc. 


Phones  5437 
BRYANT  5736 


723  7th  Ave.,  N.  Y.  City 


Theatre  Managers  Know 

That  the  curtain  and  draperies  of  the  house  exercise 
a mighty  influence  on  box  office  receipts. 

Harmony  of  design,  consideration  of  colors,  and  ap- 
propriate materials  decide  whether  a house  is  elegant 
or  tawdry. 

Our  long  experience  and  individual  study  of  each 
theatre  enable  us  to  make  draperies  pay  for  themselves 
plus  a profit. 

Architects,  owners  and  managers  are  invited  to  get 
our  ideas — and  we  manufacture  especially  good  equip- 
ment, too. 


Haller  & Haller 


Terminal  Building  Columbus,  Ohio 


1414 


Motion  Picture  News 


usiness 

ferities 


CAMERAMAN  WANTED. — Motion  picture  photog- 
rapher Must  have  cartoon  photography  experience 
as  well  as  studio  and  field.  State  salary  expected 
experience  and  references  in  first  letter.  National 
Film  Publicity  Studios,  471S  Delmar  Boulevard,  ».  t. 


Louis. 

FOR  SALE. — Generator.  220  Volt,  3 phase,  deliver- 
ing  71  amperes  D.  C.  Has  emergency  panel  and  com- 
pensarcs.  $275.00.  G.  E.  Rectifier  with  tube,  $110.00. 
J.  Bunce,  4239  Park  Avenue,  Chicago,  111.  


One  Wurlitzer  Style  K and  one  Wurlitzer  Style  A 
Organs  for  sale  cheap.  P.  O.  Box  64  3,  Troy,  N.  Y. 


WE  buy  used  portable  suitcase  and  professional 
moving  picture  machines.  Highest  prices  paid.  What 
have  you  for  sale?  Monarch  Theatre  Supply  Co., 
724  So.  Wabash  Avenue,  Chicago.  111. 


FOR  SALE. — Theatre  chairs.  All  widths.  Any 
quantity.  Lowest  priced  chairs  on  market.  Imme- 
diate shipment.  J.  Bunce,  4239  Park  Avenue,  Chi- 
cago. 111. 


DE-TRY  suitcase  projector,  new  condition,  com- 
plete Sell  very  reasonably.  Quantity  of  negative 
and  positive  raw  stock,  perforated,  not  old,  sell  at 
good  discount.  Address  Box  205,  Motion  Picture 
News.  New’  York  City. 


REPLACE  your  broken  chair  seats  and  backs  now. 
Submit  a sample.  I can  duplicate  it.  J.  Bunce, 
4239  Park  Avenue,  Chicago,  111. 


ERTEL  PROFESSIONAL  MOTION 
PICTURE  CAMERA 

A complete  equipment  of 
camera  and  tripod  ready 
to  use,  price  $150.00. 
Dozens  of  other  bargains 
in  the  new  Bass  Book  of 
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for  your  copy. 

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RadiO-  ^ -Mat 

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WITH  your  quickly 

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TYPEWRITTEN  MESSAGES, 

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50  RADIO-MATS  $2. 

WHITE,  AMBER  or  GREEN. 

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Accept  no  substitute. 

Cxi 

L 

• is  the  Stationery  of  the  Screen 

Light  and  Its  Peculiar 
Characteristics  Explained 

( Continued  from  fage  1405) 

falling  upon  it,  only  the  red  and  a small 
amount  of  orange  are  allowed  to  pass,  the 
remaining  colors  being  absorbed  bt  the 
glass.  The  color,  therefore,  of  the  red 
glass  is  due  to  the  subtraction  of  certain 
elements  from  white  light. 

With  the  aid  of  the  prism  other  glass 
can  be  tested.  A yellow  glass  will  be 
found  to  have  cut  off  a large  amount  of 
the  violet  and  blue,  but  the  orange,  yellow 
and  green  and  most  of  the  red  are  allowed 
to  pass.  A blue  glass  when  examined  in 
a similar  way  will  show  that  the  yellow 
is  absorbed  in  the  glass,  but  the  blue,  vio- 
let and  green  and  a small  band  at  the  ex- 
treme red  are  allowed  to  pass.  If  now 
the  two  glasses  be  placed  together  and  a 
white  cloud  viewed  through  them,  this  ap- 
pears green,  but  if  the  two  glasses  be  tested 
together,  it  will  be  found  that  only  the 
green  rays  are  able  to  pass  through  the 
two  glasses,  therefore,  the  green  color  has 
been  produced  by  the  subtraction  of  the 
other  colors  from  white  light,  the  other 
colors  being  absorbed  by  the  combined 
glasses. 

It  will  be  noticed  that  the  green  seen 
through  the  combined  glasses  is  very 
much  darker  than  the  color  of  either  of 
these  glasses  alone,  just  as  each  of  these 
glasses  is  much  darker  than  the  original 
white  light. 

The  color  of  all  pigments  is  produced 
in  a similar  manner  and,  therefore,  no 
color  in  a picture  can  be  of  the  same 
luminosity  as  white. 

Tust  as  the  visible  rays  which  cause  a 
sensation  of  light  can  be  absorbed  by  a 
colored  medium,  so  can  the  invisible  rays, 
the  ultra-violet  and  infra-red,  be  absorbed 
by  a substance  which  is  transparent  to  the 
light  rays.  As  has  already  been  stated 
photographs  can  be  taken  by  means  of  the 
ultra-violet  rays  alone.  The  light  of  the 
mercury  vapor  lamp  is  very  rich  in  these 
rays  and  if  a photograph  of  its  spectrum 
be  taken,  it  will  be  seen  that  its  effects 
extend  far  above  the  visible  spectrum  into 
the  ultra-violet.  If  now  a piece  of  a par- 
ticular type  of  glass  be  placed  in  front  of 
the  lens  of  the  photographic  camera,  the 
ultra-violet  region  wil  be  cut  off.  and  the 


spectrum  will  appear  to  terminate  at  the 
end  of  the  visible  region. 


Pre-War  Prices 
Note  Being  Quoted  For 

NEWMAN 

METAL  FRAMES 

Make  a wonderful  show- 
ing in  your  lobby. 

Sizes  for  8 x 10"  and 
11  x 14"  photos,  1-sheet 
and  3-sheet  posters,  and 
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Furnished  in  finishes 
that  are  artistic  and 
never  require  polishing. 

Write  for  Catalog  “ N.” 


NEWMAN  MANUFACTURING  CO. 


418  Elm  Street  CINCINNATI,  OHIO 


Branch — 68  W.  Washington  St.  Chicago,  IlL 


Mr.  Exhibitor: 

Ask  Your  Film  Company  for  the 

"THEMATIC  MUSIC  CUE  SHEET" 

(Pat.  Applied  For) 

It  means  more  to  you  than  any 
other  accessory.  It  is  the  cue  sheet 
that  insures  a musically  perfect 
picture  presentation. 


Theatre  and  Exchange  Mailing  List  Service 

We  rent  lists  of  or  address  contemplated  of 
•listing  theatres,  exchanges,  state  rights  own- 
ers, publicity  mediums  and  producers,  selected 
as  to  territory,  class,  etc.  Twenty  thousand 
changes  were  recorded  In  oar  list  last  year.  ItB 
use  means  a saving  of  from  20  to  50%  in  post- 
age, otc. 

MOTION  PICTURE  DIRECTORY  CO. 

244  West  42nd  St.  Phont,  Bryant  81  it  New  York 

Addressing  Printing 


Mailing  Lists 

MOVING  PICTURE  AND 
LEGITIMATE  THEATRES 

22166  Moving  Flexure  by  States,  per  M.  $5.00 


1219  Film  Exchanges,  for  List 7.50 

196  Manufacturers  and  Studios 3.50 

419  Machine  and  Supply  Dealers 4.00 

3674  Legitimate  Theatres  U.  S.  and 

Canada 25.00 

810  V audeviile  Theatres 7 .50 

A.  F.  WILLIAMS 

166  W.  Adams  Street  Chicago 


FOR  BETTER  MUSIC 

THE  FOTOPLAYER 

THE  AMERICAN  PHOTO  PLAYER  CO. 

1600  BROADWAY  64  E.  JACKSON  BOULEVARD  109  GOLDEN  CATE  AVENUE 

NEW  YORK  CITY  CHICAGO.  ILL.  SAN  FRANCISCO,  CM.. 


September  i 6 , 1922 


1415 


MEN 

AND 

EVENTS'  IN  THE  FILM  CENTRES 

Wi 

ti 

i “] 

N 

fews”  Correspondents 

ITEMS 

OF 

THE  EXCHANGES  AND  THEATRES 

WESTERN 
NEW  YORK 


Herman  Lawrence,  manager  of  the 
Bellevue  theatre,  Niagara  Falls,  N.  Y., 
the  past  week  celebrated  the  first  anni- 
versary of  the  attractive  Cataract  City 
house  by  offering  an  “ All-Fun  Bill,” 
headed  by  Harold  Lloyd  in  1 1 Grandma’s 
Boy.”  Herman  reports  the  house  attend- 
ance record  being  shattered. 


Yeggs  were  frightened  away  before 
they  were  able  to  crack  the  safe  in  the 
Regent  theatre,  Buffalo,  early  on  the 
morning  of  August  28.  A hole  had  been 
drjlled  in  the  safe  in  Manager  J.  H. 
Michael's  office  and  “ soup  ” poured  in 
and  a fuse  attached  when  the  bandits 
were  frightened  by  a scrub  woman,  who 
started  to  work  earlier  than  usual  and 
saw  the  men.  She  rushed  to  the  front 
door  and  called  two  men,  who  in  turn 
called  the  police.  This  is  the  second  at- 
tempt on  the  Regent  safe  this  year. 


C.  J.  Carlson,  one  of  the  most  popular 
exhibitors  in  western  New  York,  is  dead. 
Mr.  Carlson  operated  the  Grand  theatre 
in  the  town  of  Westfield,  in  the  heart 
of  the  Great  Lakes  grape  belt. 


Dewey  Michaels  of  the  Plaza  theatre 
on  William  street,  Buffalo,  announces  a 
change  in  policy  of  his  popular  east  side 
house.  Dewey  is  now  offering  vaudeville 
and  pictures.  The  Plaza  has  been  a 
straight  picture  house. 


Stage  hands  and  operators  in  Syracuse 
theatres  have  been  granted  an  increase 
in  wages  of  $2  a week,  it  is  announced 
by  A.  P.  Reed,  secretary  of  the  local 
union.  The  increase  marked  the  settle- 
ment of  a wage  dispute  between  man- 
agers, stage  hands  and  operators,  which 
has  lasted  for  months. 


Shea’s  theatre  in  Jamestown,  N.  Y., 
has  added  Keith  vaudeville  to  its  pro- 
gram. Its  new  policy  is  vaudeville  and 
high  class  photoplays.  Mae  Murray  in 
“ Fascination,”  was  the  opening  feature 
Labor  Day 


“ The  Glorious  Adventure,”  starring 
Lady  Diana  Manners,  followed  “ The 
Orphans  of  the  Storm  ” as  the  special 
attraction  at  Shea’s  Hippodrome. 


WASHINGTON, 
D.  C. 


Appearing  before  the  House  District 
Committee  Saturday,  Representative  Up- 
shaw of  Georgia,  uncle  of  a girl  who 
died  as  a result  of  injuries  sustained  in 
the  Knickerbocker,  urged  that  the  Gov- 
ernment appropriate  one  or  two  million 
dollars  for  a payment  to  the  survivors 
and  relatives  of  victims  as  damages  for 
their  misfortunes  and  sorrows.  Charging 
that  government  agencies  had  been  de- 
linquent in  safeguarding  the  lives  of 
those  who  went  to  9uch  a place.  Repre- 
sentative Upshaw  said  he  spoke  for  a 
number  of  those  who  had  lost  dear  ones, 
as  well  as  the  Knickerbocker  Victims' 
Congressional  Relief  organization.  Rep- 
resentative Fred  Zihlman  of  Maryland, 
active  member  of  the  District  Committee, 
questioned  the  District  Committee’s  juris- 
diction in  the  matter  and  doubted  the 
possibility  of  making  such  an  appropria- 
tion, suggesting,  however,  the  individual 
right  to  argue  the  matter  out  before  the 
claims  committee  and  claims  court. 


Last  week  at  the  instigation  of  the  na- 
tional executives  of  Stage-hands’  and  Op- 
1 erators’  organization,  Washington  local 
224  operators,  agreed  to  a reduction  of 
ten  per  cent  from  $60  to  $54.  Washing- 
ton is  the  only  city  in  the  country  where 
the  union  has  a strength  permitting  it  to 
enforce  the  employment  of  three  operators 
and  an  assistant  in  larger  houses.  Had 
' 


the  local  failed  to  accept  the  cut,  they 
were  told  from  their  International  that 
the  three  and  a half  in  booth  rule  might 
be  permanently  suspended.  An  agreement 
of  national  scope  would  eliminate  the 
extra  two  or  three  men. 


The  children  of  Trinity  Community 
House  recently  presented  Harry  M.  Cran^ 
dall  with  a handsome  silver  tray  as  an 
expression  of  their  gratitude  for  the 
photoplay  entertainment  that  Mr.  Cran- 
dall for  many  months  has  afforded  them 
gratuitously. 


Permits  to  build  the  following  Wash- 
ington business  properties  were  recently 
issued : A new  film  studio  to  be  built 
by  E.  G.  Smith  at  1359-1365  C street, 
S.  W.,  cost  to  be  around  $64,000. 

Rapley  Theatre  Company  to  repair 
1313-1325  E street,  N.  W.,  cost  $850  000. 
This  means  the  extensive  alterations  to 
the  National  theatre,  including  the  new 
roof  girder  which  was  recently  placed  and 
is  the  largest  in  the  world. 


CANADA 


The  Orpheum  theatre,  Fort  William, 
Ontario,  was  opened  as  a unit  of  the 
Famous  Players  Canadian  Corporation  in 
the  company’s  chain  of  theatres  across 
Canada  on  August  26  under  the  direction 
of  Oral  Cloakey  of  Winnipeg,  manager 
of  the  Capitol  theatre  in  that  city.  The 
opening  was  a marked  success,  the  house 
being  packed  to  the  doors  a half  hour 
before  the  scheduled  opening  took  place. 


The  Arcade  theatre,  859  St.  Catherine 
street  East,  Montreal,  Quebec,  was  partly 
destroyed  by  fire  early  on  the  morning 
of  August  31  in  a blaze  that  lasted  40 
minutes  before  being  put  under  control. 
The  gallery  of  the  theatre  was  destroyed, 
the  fire  having  started  immediately  below 
the  projection  room.  A.  Denis,  proprietor 
of  the  theatre,  could  not  estimate  the 
damage  but  declared  that  the  loss  would 
be  covered  by  insurance. 


Unusual  interest  has  been  taken  in 
moving  picture  circles  in  Canada  in  the 
arrangements  for  the  release  of  “ Blood 
and  Sand  ” which  was  scheduled  for  lead- 
ing theatres  of  the  Famous  Players 
Canadian  Corporation  chain  in  eight  cities 
of  the  Dominion  simultaneously  on  Sep- 
tember 11.  The  chosen  cities  were  Mon- 
treal, Toronto,  Winnipeg,  Calgary,  Van- 
couver, Regina,  Edmonton  and  Hamilton. 


Two  features  were  held  over  for  a sec- 
ond week’s  showing  at  Toronto,  Ontario, 
theatres  for  the  week  of  September  4. 
One  picture  was  “The  Prisoner  of  Zenda” 
at  Massey  Hall  while  “ The  Loves  of 
Pharaoh  ” was  continued  at  the  Strand 
theatre. 


CLEVELAND 


M.  B.  Horwitz,  head  of  the  Washington 
Circuit  of  Cleveland  motion  picture  thea- 
tres, has  been  south  all  week.  It  is  said 
that  Horwitz  is  off  on  a vaudeville-book- 
ing expedition,  and  that  he  will  play 
small  time  vaudeville  at  the  Globe  theatre, 
Woodland  avenue  and  East  55th  street. 


Christie  Deible  of  the  Liberty  theatre, 
Youngstown,  was  in  Cleveland  shopping 
last  week.  Among  his  purchases  is  the 
new  forty-one  Paramount  series.  Others 
in  these  parts  who  have  booked  the  series 
of  forty-one  Paramounts  are  the  Loew 
circuit  in  Cleveland : the  Allen  and  Or- 
pheum, Akron;  Valentine  and  Strand, 
Canton. 


INDIANAPOLIS 

A reward  of  $100.00  offered  by  the  In- 
dianapolis Times  for  the  capture  of  the 
“ Masquerader  ” who  appeared  on  the 
streets  in  connection  with  the  picture  of 


that  name  at  the  Circle  theatre,  was  con- 
sidered by  the  Circle  management  to  be 
one  of  the  greatest  publicity  stunts  ever 
put  over  in  this  city. 


Loew’s  State  theatre  is  to  be  known 
in  the  future  as  “ The  State.”  The  house 
opened  Saturday,  September  2,  with 
“ Blood  and  Sand,”  with  but  two  days’ 
notice.  Herb  Jennings,  who  has  again 
taken  over  the  management,  says  there 
wasn’t  time  to  engage  an  orchestra,  so 
the  house  will  use  only  the  organ  for 
the  present. 


KANSAS  CITY 


The  Electric  theatre  at  Edena,  Mo., 
has  been  purchased  by  Carl  Muff,  while 
the  Cozy  and  Elite  theatre,  Pratt,  Kas., 
are  being  remodeled  by  S.  F.  Meade  and 
F.  W.  Meade,  new  owners.  The  Electric 
theatre  at  St.  Joseph,  Mo.,  has  been  re- 
opened after  having  undergone  several 
improvements. 


Eugene  Dennis,  psychic  wonder  girl  of 
Atchison,  Kas.,  who  recently  filled  en- 
gagements at  the  Doric  theatre,  Kansas 
City,  will  be  given  an  opportunity  to  ap- 
pear before  the  American  public  in  mo- 
tion pictures,  having  signed  a three-year 
contract  for  $52,000  a year  with  the  Co- 
rona Pictures  Corporation,  according  to 
George  Davidson,  Jr.,  of  Wichita,  Kas., 
one  of  the  directors  of  the  company. 


ST.  LOUIS 


William  Goldman,  manager  of  the  Mis- 
souri theatre,  and  Joseph  Mogler,  owner 
of  the  Mogler,  Bremen  and  Excello  thea- 
tres, were  selected  to  represent  the  ex- 
hibitors on  the  joint  arbitration  board  of 
the  theatre  owners  and  musicians  during 
1922-23.  The  selection  was  made  at  a 
meeting  held  Tuesday,  August  30.  Frank 
Geeks,  president  of  the  St.  Louis  Musi- 
cians’ Mutual  Benefit  Association,  and 
Steve  Butler,  business  agent,  will  repre- 
sent the  musicians  on  the  board.  When 
the  four  cannot  agree  they  will  select  an 
outsider  to  decide  any  questions  in  dis- 
pute. 


John  Karzin’s  Casino  theatre,  1618 
Market  street,  St.  Louis,  was  robbed 
early  Sunday,  August  27.  The  intruders 
escaped  with  $5  in  small  change  secured 
from  the  safe.  A desk  was  also  rifled. 


Tuesday,  September  6,  was  the  St. 
Louis  “ Browns  ” Testimonial  Night  at 
the  Missouri  theatre.  Nathan  Frank,  new 
president  of  the  Missouri  Famous  Play- 
ers, as  chairman  of  the  Citizens’  Testi- 
monial Committee,  presented  each  mem- 
ber of  the  team  from  Manager  Fohl  to 
the  mascot  with  a gift  from  the  fans  of 
St.  Louis.  More  than  $3,000  was  raised 
by  popular  subscription  to  reward  the 
players  for  their  great  playing  this  year. 
Billy  Goldman,  manager  of  the  Missouri, 
headed  the  list  with  $100. 


Eli  Gory  will  open  his  new  theatre  at 
Wilsonville,  111.,  on  September  15.  For 
the  present  he  will  play  but  four  nights 
a week  but  if  business  proves  sufficiently 
good  he  will  increase  to  seven  days.  .The 
house  seats  385.  Wilsonville  is  a mining 
community  just  east  of  Gillespie,  111. 


SAN  FRANCISCO 


Sunday,  August  27,  ushered  in  a new 
policy  for  Loew’s  Warfield  theatre  in  this 
city.  The  combination  vaudeville  and 
partly  motion  picture  programs,  with 
which  this  new  3,000-seat  house  has  been 
operated  since  its  opening,  are  supplanted 
by  photoplays,  exclusively,  with  elabor- 
ately staged  scenic  and  dramatic  effects. 
In  speaking  of  the  change  Lionel  H. 
Keene.  Western  representative  of  Loew’s 
said,  “ We  believe  the  people  demand 


good  pictures  and  we  will  give  them  the 
best  in  our  San  Francisco  theatre.  To- 
gether with  these  pictures  will  be  offered 
music  worthy  of  the  name  by  artists 
known  all  over  the  country.” 


Sixty  exchange  managers  and  members 
of  the  sales  and  exploitation  departments 
of  Associated  First  National  Pictures, 
Inc.,  representing  Seattle,  Portland,  Los 
Angeles,  Denver,  Butte,  Spokane,  San 
Francisco  and  other  Pacific  Coast  states, 
met  in  convention  for  a few  days  begin- 
ning Wednesday,  August  23,  as  guests 
of  the  local  exchange.  L.  O.  Lukan, 
Western  division  manager,  hurried  West- 
ward from  a conference  with  General 
Manager  J.  D.  Williams  in  New  York 
City,  so  that  he  might  explain  the  com- 
ing season’s  releases.  The  exchange  man- 
agers were  all  enthused  over  the  coming 
program  and  left  with  a feeling  that  they 
were  to  have  a big  year. 


Edward  Belasco,  president  of  the  Bel- 
asco  Productions,  Inc.,  has  just  returned 
from  a trip  to  Los  Angeles,  accompanied 
by  Dallas  M.  Fitzgerald,  director  general 
of  the  company.  They  are  in  San  Fran- 
cisco looking  over  locations  for  the  film- 
ing of  their  first  big  picture. 


SPOKANE 


Nell  Shipman,  moving  picture  actress, 
star  of  “ The  Grubstake,”  Bert  Van 
Tuyle,  her  director,  and  her  cameraman 
have  gone  to  San  Francisco  to  complete 
the  making  of  the  picture,  acocrding  to 
word  from  Spokane  men  financially  in- 
terested  in  the  undertaking..  The  animal 
scenes  were  concluded  at  Priest  Lake  last 
week  and  the  party  came  directly  to 
Spokane,  leaving  at  once  for  the  south. 


Monroe  Salisbury,  pioneer  stage  and 
screen  actor,  asks  that  justice  be  given 
the  moving  picture  players  by  the  public, 
in  the  matter  of  sentiment  these  days. 
“ The  public  and  the  press  have  taken 
a peculiar  and  flagrantly,  unjust  stand 
upon  receiving  the  news  of  the  com- 
paratively few  improprieties  in  and  around 
the  studio,”  Mr.  Salisbury  said. 


Fox  Finishes  “St. Elmo” 
with  Gilbert  as  Star 

ALL  camera  work  on  “ St. 
Elmo,”  the  screen 
adaptation  of  Augusta 
Evans’  best-seller,  has  been 
completed  at  the  West  Coast 
studios  of  Fox  Film  Corpora- 
tion under  the  direction  of 
Jerome  Storm,  according  to 
advices  from  Hollywood  this 
week. 

The  production  stars  John 
Gilbert.  The  members  of  the 
supporting  cast,  headed  by 
Bessie  Love  in  the  feminine 
lead,  are  Warner  Baxter  as 
Murray  Hammond;  Nigel 
Brullier  as  Alan  Hammond; 
Barbara  La  Marr  as  Agnes 
Hunt,  and  Lydia  Knott  as 
Mrs.  Thornton.  Gilbert  es- 
says the  part  of  St.  Elmo 
Thornton.  The  continuity  was 
prepared  by  Jules  Furthman. 

“ St.  Elmo  ” has  been  on 
the  stage  for  many  years 
where  it  scored  as  a great 
drama.  The  picture  will  b« 
an  early  fall  release. 


1416 


Motion  Picture  News 


1“  IIIIIIIIIIIIIUIIIIIIIIIII! IIIEIIIIIIIIIllllHIIUlllllllillMIllllM IIIIIIIIHIIIIIIIIIIIII Illlllll III nnm^. 

. FEATURE  RELEASE  CHART  | 

Productions  are  Listed  Alphabetically  and  by  Months  in  which  Released  in  order  that  the  Exhibitor  may 
have  a short-cut  toward  such  information  as  he  may  need.  Short  subject  and  comedy  releases,  as  well  as 
information  on  pictures  that  are  coming  will  be  found  on  succeeding  pages.  ( S . R.  indicates  State  Right 
_ release.)  g 

s Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  March  B 


gjnmiiiiiiiiiiiiiiiiiiiiiiiii 


MARCH 

Feature  Star  Distributed  By  Length  Reviewed 

Back  to  Yellow  Jacket. . Stewart-Kirkham  . Arrow-S.  R 6 reels 

Belle  o f Alaska Special  Cast Amer.  Releasing 5 reels.  . ..Apr.  29 

Blue  Away Big  Boy  Williams. Herbst-Lorenxo-S.  R.5  reels Apr.  1 

Bluebeard,  Jr Special  Cast Amer.  Releasing 5 reels... .May  20 

Bobbed  Hair Wanda  Hawley ...  .Paramount  5 reels.  ..  .Apr.  1 

Boy  Crasy Doris  May Film  Book.  Offices.. 5 reels. . ..Mar.  11 

Come  On  Over Colleen  Moore. ..  .Gold wyn  5 reels. ..  .Mar.  25 

Cradle  Buster,  The Glenn  Hunter Amer.  Releasing 6 reels. . ..May  20 

Dangerous  Little  Demon. Marie  Prevost Universal  5 reels. ..  .Mar.  18 

Daring  Danger Special  Cast Amer.  Releasing C reels ...  .July  22 

Desert  Bridegroom,  A.. Jack  Hoxie Arrow-S.  R 5 reels 

Desert’s  Crucible Jack  Hoxie Arrow-S.  R 5 reels 

Don’t  Doubt  Your  Wlit.Leah  Baird Assoc.  Exhib I reels. ..  .Mar.  25 

Extra,  Extra Walker-Murphy  ...Fox  5 reels.  ...  Mar.  18 

Fair  Lady  Special  Cast United  Artists  7 reels. ...May  27 

Fool's  Paradise Special  Cast Paramount  8 reels. .,  .Dec.  24 

Forever  Special  Cast Paramount  7 reels.  . ..Oct.  29 

Glass  Houses Viola  Dana Metro  5 reels. . ..Feb.  25 

Gypsy  Passion .Special  Cast Vitagraph  6 reels. ..  .Apr.  8 

Her  Husband’s  Trade- 
mark   Gloria  Swanson. . .Paramount  5 reels.  . ..Mar.  4 

I Can  Explain Gareth  Hughes.  ...Metro 5 reels. . ..Feb.  25 

Iron  to  Gold Dustin  Farnum...Fox  I reels. ..  .Mar.  25 

Island  Wives Corinne  Griffith. . .Vitagraph  5 reels Apr.  1 

Isle  of  Zorda Special  Cast. Pathe  9 reels. ..  .Mar.  25 

Jan  of  the  Big  Snows.  .Special  Cast Amer.  Releasing 5 reels. ..  .June  24 

Lady  Qodiva Special  Cast Assoc.  Exhib 6 reels. ...  Mar.  25 

Love’s  Masquerade Conway  Tearle. ..  .Selznick 5 reels. ..  .Apr.  22 

Lying  Truth Special  Cast Amer.  Releasing 5 reels. . ..Apr.  29 

Man  to  Man  Harry  Carey  Universal  8 reels  Feb.  11 

Mistress  of  the  World. . .Special  Cast Paramount  20  reels. ..  Mar.  18 

Night  Riders,  The Special  Cast. Second  Nat.-S.  R. Apr.  29 

Pardon  My  Nerve "has.  Jones Fox  5 reels. . ..Mar.  4 

Price  of  Youth,  The. ...Neva  Gerber Arrow-S.  R 5 reels 

Question  of  Honor,  A. ..Anita  Stewart  ....First  National 6 reels. ...  Mar.  25 

Ragged  Heiress Shirley  Mason Fox  5 reels. ...  Mar.  25 

Rounding  Up  of  the  Law.Big  Boy  Williams. Aywon-S.  R. 5 reels 

Sheik’s  Wife,  The Special  Cast Vitagraph  6 reels. ...  Mar.  18 

Stage  Romance,  A William  Farnum... Fox  7 reels. . ..Feb.  25 

Tracked  to  Earth Frank  Mayo Universal  5 reels. . ..Feb.  25 

rravelin’  On William  S.  Hart..  .Paramount  5 reels. . ..Mar.  4 

Vermillion  Pencil,  The..Sessue  Hayakawa. . Film  Book.  Offices.  .5  reels. . ..Mar.  18 

Watch  Him  Step Richard  Talmadge. . Goldstone-S.  R 5 reels. ...May  13 

Wild  Honey  Priscilla  Dean Universal  t reels. ..  .Mar.  11 

Wise  Kid.  The Gladys  Walton .Universal  5 reels. . ..Mar.  4 

Woman’s  Side  Kath’rine  M’D’nald.First  National 6 reels. . ..Apr.  29 

Woman,  Wake  Up Florence  Vidor...  .Assoc.  Exhib • reels- • ..Mar.  4 

World's  Champion,  The.  Wallace  Reid Paramount  5 reels. . ..Mar.  11 

Yankee  Doodle,  Jr Special  Cast Bumside-S.  R I reels.  ...Mar.  85 


APRIL 


8tnr 


Distributed  By  Lenrth  Reviewed 


Feature 
Angel  of  Crooked  Street, 

The  Alice  Calhoun Vitagraph  5 reels.. 

Arabian  Love John  Gilbert Fox  ( reels.. 

Bear  Cat,  The Hoot  Gibson Universal  I reels.. 

Blonde  Vampire,  The. ...iacia  Mooers Wid  Gunning 5 reels.. 

Bootleggers,  The Special  Cast Wid  Gunning 5 reels.. 

Border  Scouts Bert  Hall State  Rights 5 reels.. 

Bought  and  Paid  For.... Special  Cast. Paramount  5 reels.. 

Chain  Lightning Ann  Little Arrow-S.  R 5 reels.. 

Channing  of  the  North- 
west   Eugene  O’Brien. . .Selxnick  5 reels.. 

Cradle,  The Ethel  Clayton Paramount  f reels.. 

Crimson  Challenge,  The. Dorothy  Dalton. ..  .Paramount  5 reels.. 

Destiny’s  Isle Special  Cast Amer.  Releasing 6 reels. . 

Devil’s  Pawn.  The Pola  Negri Paramount  5 reels.. 

Elope  If  You  Must Eileen  Percy Fox 5 reels.. 

Pace  Between,  The Bert  Lytell Metro 6 reels.. 

Fascination  Mae  Murray Metro 6 reels.. 

False  Fronts Special  Cast. Amer.  Releasing • reels.. 

Find  the  Woman Special  Cast Paramount  6 reels.. 

First  Woman,  The Mildred  Harris. ...  Film  Book  Offices....!  reels.. 

Free  Air Special  Cast Hodkinson 5 reels.. 

Gas,  Oil,  Water Charles  Ray First  National 5 reels.. 

Give  Me  My  Son Pauline  Brunius. ...  Geo.  Hamilton-S.  R 6 reels.. 

Good  Provider.  The Special  Cast Paramount  6 reels.. 

Greater  Duty,  The Special  Cast East  Coast  Prod. -S. R.5  reels.. 

Green  Temptation,  The..  Betty  Compson. ..  .Paramount  6 reels.. 

Heart  of  a Texan,  The.. Neal  Hart Wm.  Steiner-S.  R. . . 5 reels.. 

Heart  Specialist,  The.... Mary  Miles  Minter. Paramount 5 reels.. 

Hidden  Woman,  The. ..  .Special  Cast Amer.  Releasing 5 reels.. 

Che  Infidel K.  MacDonald First  National 6 reels.. 

In  Self  Defense Special  Cast G.  H.  Hamilton-S.  R..6  reels.. 

Is  Matrimony  a FallerePSpecial  Cast Paramount  5 reels.. 

Kisses  Alice  Lake Metro 6 reels... 

Ladies’  Man,  A Bull  Montana Metro  3 reels.. 

Lariat  Thrower,  The W.  M.  Smith-8  R...S  reels.. 

Lonesome  Corners Special  Cast Playgoers  (Pathe)...  5 reels.. 

Love  Slave,  The Lucy  Lorraine Russell  Clark-S.  R...  6 reels.. 

Lure  of  Gold Neal  Hart Wm.  Steiner-S.  R...5  reels.. 

Madness  of  Love,  The.. Special  Cast Wid  Gunning 5 reels.. 

Man  From  Downing 

8treet,  The  Earle  Williams.  ...  Vitagraph  5 reels.. 

Man  Under  Cover,  The..  Herbert  Rawlinson.  Universal  5 reels.. 

Man’s  Law  and  God’s ...  Special  Cast Amer.  Releasing 5 reels.. 

Money  to  Burn William  Russell Fox  5 reels.  . 


..Apr.  29 
..Apr.  15 
.Apr.  • 
. .June  24 
. .Apr.  22 
. .Apr.  21 
. .Mar.  25 


1 


. .May 
..Apr. 

■ .Apr.  22 
. - Aug.  19 
. . May  20 
. . Apr.  1 

• Mar.  25 

• May  6 
..Mar.  11 
..Apr.  29 
..Apr.  29 
..Apr.  15 
. .Apr.  15 
..Mar.  4 

• Apr.  22 
..Aug.  26 

. Apr.  1 

• Sept.  9 

• Apr.  8 
. Sept.  2 
. .Apr.  22 
. .May  13 

.Apr.  22 
.Mar.  25 


■ Aug.  19 

• July  29 

.Apr.’ 22 

.Apr.  15 
.Apr.  15 
..July  8 
. .Apr.  22 


Feature  Star  Distributed  By  Length 

My  Old  Kentucky  Home.Special  Cast Amer.  Releasing 6 reels.. 

Pasteboard  Crown,  A. ..  .Special  Cast Playgoers  (Pathe)  ..  .6  reels. . 

9ue,en  Turf Special  Cast Film  Book.  Offices . .5  reels. . 

Reckless  Youth E.  Hammerstein.  ...Selznick 5 reels.. 

cifp°LTe<^  Owen  Moore Selznick 6 reels.. 

Shackles  of  Gold Wm.  Farnum  Fox 7 reels.. 

Special  Cast Asso.  Exhib 6 reels.. 

Silent  Vow.  The Wm.  Duncan. ..... .Vitagraph  5 reels.. 

Bisters  Special  Cast Amer,  Releasing 7 reels.. 

Sleepwalker,  The. ...... .Constance  Binney.  .Paramount  5 reels.  . 

Franklyn  Farnum.  .Goldstone-S.  R 5 reels.  . 

So  This  Is  Arizona Special  Cast W.  M.  Smith-S.  R...5  reels.. 

Soul  of  a Woman Jane  Novak Assoc.  Photoplays. . .5  reels.. 

Spanish  Jade,  The Special  Cast Paramount  6 reels.. 

Sunshine  Harbor Margaret  Beecher. . Playgoers  (Pathe) ...  6 reels  . . 

Table  Top  Ranch .. ....  Neal  Hart Wm.  Steiner-S.  R...5  reels.. 

Three  Buckaroos,  The. . .Special  Cast Amer.  Releasing 5 reels.. 

Through  a Glass  WindowMay  McAvoy • Paramount  5 reels.. 

Too  Much  Business Special  Cast Vitagraph  7 reels.. 

“ai*  ,Kn.d.-  • ••  - • -••••••-- W.  M.  Smith 5 reels.. 

rI"u*/!u  Liar,  The Wanda  Hawley ....  Paramount  5 reels.. 

rr  0 °rp£a?s Foreign  Cast Russell  Clark-S.  R... 6 reels.. 

Up  and  Going Tom  Mix Fox  5 reels  . 

West  °f  ‘he  Pecos. Neal  Hart Wm.  Steiner-S.  R...  5 reels.. 

When  Knights  Were 

®0,d„- ••••••••  ; Special  Cast. Q.  H.  Hamilton-S  R.5  reels.. 

Why  Not  Marry  ? Margery  Wilson. . .Nat.  Exchanges-S.  R 

Without  Fear Pearl  White Fox  6 reels.. 

Woman  s Woman  . Special  Cast. Rua.  Clark  Syn.-8.  R.5  reels.. 

Wonderful  Wife,  A Miss  DuPont Universal  5 reels.. 

Worldly  Madonna  The..C.  Kimball  Young. Equity — S.  R 6 reels.. 

Your  Best  Frienu Vera  Gordon Warner  Bros. — S.  R..5  reels.. 


Reviewed 
. . May  6 
..June  3 
. .May  IC 
. .Apr.  15 
. .Apr.  22 
. . May  27 
..June  3 
..Apr.  II 
..Apr.  22 
. . Apr.  21 
..Aug.  26 
..Aug.  19 

. . May  13 
..Aug.  26 

..Aug.  12 
. .Apr.  15 
. .Apr.  15 

..Apr.  29 

..Apr.  S 

.Sept.  9 


.Apr.  29 


..Apr.  29 
. .May  13 
..Apr.  11 


MAY 

Feature  Star  Distributed  By  Length 

Angel  Citizens Franklyn  Farnum... W.  M.  Smith  Prod.. 5 reels.. 

Bachelor  Daddy,  The..  .Thomas  Meighan. . Paramount  5 reels. . 

Beauty^  Shop,  The. ....  .Raymond  Hitchcock  Paramount  6 reels.. 

Beauty  s Worth  ..  ....5-.  Marion  Davies Paramount  6 reels.. 

Beyond  the  Rock*. .....  Gloria  Swanson. ...  Paramount  6 reels.. 

Brenda  s Heritage. Special  Cast Second  National 5 reels.. 

Broken  Silence,  The Zena  Keefe Arrow-S.  R 6 reels 

Crossroads  of  New  York. Special  Cast  First  National  6 reels.  . 

Deuce  of  Spades Charles  Ray First  National 6 reels.. 

DoHar  Devils  Special  Cast Wid  Gunning 5 reels.. 

Don’t  Write  Letters Gareth  Hughes Metro  6 reels.. 

Evidence  E.  Hammerstein.  ...Selznick 5 reels.. 

Fighting  Streak,  The.... Tom  Mix Fox  5 reels.. 

Fools  First...... Special  Cast First  National 5 reels.. 

£,ay  Doris  May Film  Book.  Offices.  .6  reels. . 

Glory  of  Clementina.  The.Pauline  Frederick.  .Film  Book.  Offices.  .5  reels. . 

Gray  Dawn,  The Special  Cast Hodkinson  6 reels.. 

Great  Alone,  The. ..... .Monroe  Salisbury. . .Amer.  Releasing Creels.. 

"at«  • Alice  Lake Metro  6 reels.. 

Head  Oyer  Herts. Mabel  Norm  and Goldwyn  5 reels.. 

His  Wife’s  Husband Betty  Blythe Amer.  Releasing 5 reels.. 

Impulse  Neva  Gerber Arrow-S.  R 5 reels.. 

Kissed  Marie  Prevost Universal  5 reels.. 

Man  From  Beyond,  The.Houdini  Houdini  Pictures 

Man  From  Hell’s  River. Irving  Cummings.  .Irving  Lesser-S.  R...5  reels.. 

J{an  Home,  The.. Special  Cast Paramount  6 reels.. 

Man  Who  Mamed  His 

Own  Wife.  The Frank  Mayo Universal  5 reels.. 

Marshall  of  Moneymint, 

The  Jack  Hoxie Arrow-S.  R 

Me  and„My  Gel... Special  Cast Amer.  Releasing 5 reels.. 

Men  of  Zanzibar Wm.  Russell Fox  6 reels.. 

Missing  Husbands Special  Cast Metro 5 reels 

Mohican’s  Daughter,  ThuSpecial  Cast Amer.  Releasing 5 reels.. 

North  of  the  Rio  Ocunde.Holt-Daniels Paramount  6 reels. . 

Ordeal,  The  Agnes  Ayres Paramount  6 reels.. 

Prisoner  of  Zends,  Thu. Special  Cast Metro 8 reels.. 

Primitive  Lover,  The  ...C.  Talmadge First  National 6 reels.. 

Real  Adventure,  Thu. ..  .Florence  Vidor. ..  .Assoc.  Exhib 6 reels.. 

Referee,  The  Conway  Tearle  ....Selznick  5 reels.. 

Restless  Souls Earle  Williams Vitagraph  5 reels.. 

Ridin’  Wild  Roy  Stewart Irving  Lesser-S.  R...5  reels.. 

Second  Hand  Rose Gladys  Walton Universal  5 reels.. 

Seeing"  s Believing Viola  Dana Metro  6 reels.. 

Sheik  of  Araby,  The. . . .'1.  B.  Warner Film  Book.  Offices. . 6 reels. . 

Sonny  R.  Barthelmess  ....First  National  7 reels... 

Step  On  It Hoot  Gibson Universal  5 reels... 

Strange  Idols Dustin  Farnum Fox 5 reels... 

Tracks Special  Cast.  ....  Playgoers  (Pathe)  ...  5 reels. . , 

Trail  of  Hate,  The Big  Boy  Williams . . Lorenz o-S.  R 5 reels.. 

Trap,  The  Lon  Chaney Universal  6 reels.. 

Very  Truly  Yours Shirley  Mason Pox  5 reels... 

Virgin’s  Sacrifice,  A Corinne  Griffith. ..  .Vitagraph  5 reels... 

Wall  Flower,  The Colleen  Moore Goldwyn  6 reels.. 

Western  Speed Chas.  Jones Fox 5 reels.., 

When  Romance  Rides. . .Special  Cast Goldwyn  5 reels... 

Wife  Trap Mia  May Paramount  6 reels.. 

Woman  He  Married.  TheAnita  Stewart First  National ( reels... 

Yellow  Men  and  Gold.  .Special  Cast Goldwyn  6 reels... 

Yellow  Stain.  The John  Gilbert Fox  5 reels.., 


Reviewed 

..Aug.  12 
..May  6 
..May  20 
..Apr.  8 
..May  13 

..May  6 
..June  3 
..May  13 

. .May  13 
. .June  10 
. .May  13 
. .June  3 
..May  27 
. .June  10 
..May  6 
. .June  24 
. .May  13 
..May  13 
..May  27 

. . May  27 

..Apr.  15 
. .Apr.  15 
. .May  13 

. . May  8 


■ Aug.  26 
■June  10 
• May  27 


.May  27 

■ May  13 
Mav  t 
May  27 

• May  27 
. May  20 
. May  27 
.May  13 
.May  IS 
. Apr.  8 
.Aug.  26 
•June  10 
.May  20 
•June  10 
.June  24 
.June  3 
.May  13 
. May  20 

May  13 
.Apr.  29 
.May  13 

■ Apr.  22 
.May  13 
.Apr.  21 

• Apr.  5 
If.,  v 


September  16,  1922 


1417 


JUNE 

Feature  Star  Distributed  By  Length  Reviewed 

Across  the  Continent. . .Wallace  Reid  Paramount  6 reels . . . . May  6 

Always  the  Woman Betty  Compson. ..  .Goldwyn  5 reels. . ..July  22 

Barb- Wire  Jack  Hoxie Sunset-S.  R. 5 reels. .. Sept.  2 

Black  Bag.  The Herbert  Rawlinson.Universal  S reels. ..  .June  17 

Bring  Him  In .Special  Cast Cbas.  Miller  Prod... 5 reels 

Broken  Shadows Special  Cast Second  National-S.  R.5  reels 

Daddy’s  Love Special  Cast Roy  H.  Klumb  Prod. I reels 

Divorce  Coupons Corinne  Griffith Vitagraph  5 reels. ..  .July  1 

Don’t  Blame  Your  Chil- 
dren   Special  Cast 

Don’t  Weaken  Irene  Castle. 


For  Big  Stakes Tom  Mix 

Forget  Me  Not Gareth  Hughes. 

Girl  in  His  Room,  The.  .Alice  Calhoun. 


Her  Night  of  Nights. .. .Marie  Prevost. .. 

Hidden  Light Dolores  Cassinell 

Hurricane’s  Gal Dorothy  Phillips. 


John  Smith .Eugene  O’Brien. 

Lights  of  the  Desert. ...  Shirley  Mason.. 
Love  Nest,  The Special  Cast.... 


Nanook  of  the  North... 


Our  Leading  Citizen. ..  .Thomas  Meighan. 
Out  of  the  Silent  North. Frank  Mayo 


Putting  It  Over Richard  Talma 

Rough  Shod Charles  Jones. 

Sherlock  Brown Bert  Lytell. . . 


Up  in  the  Air  About 
Mary Lorraine-Moore 


loWid  Gunning 

..June  10 

.Hodkinson  

.1  reels.. 

.First  National 

.6  reels. . 

.Paramount  

.5  reels. . 

..June  10 

.Film  Book  Offices.. 

.5  reels.  . 

. - July 

1 

..July 

1 

. Burston-S.  R ...... . 

.5  reels. . 

..Vitagraph  

•5  reels. . 

. .May  27 

..Goldwyn  

.6  reels. . 

. .June  17 

. First  National ..... . 

. 6 reels. . 

..July 

1 

.Universal  

.5  reels. . 

..July 

1 

. .Arrow  

. 5 reels.  . 

.First  National 

.6  reels.  . 

. .Aug. 

5 

. .Affil.  Dist.-S.  R.... 

.7  reels. . 

..May 

27 

.Selznick 

.5  reels.  . 

..July 

8 

.Fox  

.5  reels. . 

. .June  24 

Wid  Gunning 

. 5 reels. . 

..June 

3 

.Goldwyn  

.5  reels . . 

..Apr. 

29 

.Sec.  National-S.  R. 

.S  reels. . 

.Wid  Gunning. 

.t  reels. . 

..June 

10 

. Pathe 

. 6 reels. . 

. .June 

24 

.Hodkinson  

. .Apr.  29 

, .Arrow-S.  R 

.5  reels. . 

.Paramount  

.6  reels. . 

. .June  24 

• Universal  

. .June  24 

.Paramount  

.6  reels. . 

. .June 

17 

.Goldstone-S.  R 

.5  reels. . 

. Fox  

. .June 

17 

. .Metro 

.6  reels. . 

..June 

10 

.Film  Book.  Offices.. 

.5  reels.  . 

. .June 

24 

• First  National 

.6  reels.  . 

..July 

15 

■ Goldstone-S.  R 

. Metro  

.6  reels. . 

..June 

10 

..First  National 

.6  reels. . 

..June 

3 

.Film  Book.  Offices.. 

.5  reels. . 

..July 

8 

.Asso.  Exhib 

. 5 reels. . 

• - July 

1 

. . Lee-Bradford-S.  R.. . 

. 5 reels . . 

.Asso.  Exhib 

. .June 

3 

..Bartlett  Prod.-S.  R. 

.5  reels. . 

• .May 

27 

AUGUST 


Charles  Jones.. 
K.  MacDonald. 
John  Gilbert... 


Feature 

Bonded  Woman,  The....  Betty  Ci 

Dictator.  The Wallace 

Don’t  Shoot Herbert 

Dusk  to  Dawn Florence 

Fast  Mail,  The 

Heroes  and  Husbands... 

Honor  First 

If  You  Believe  It,  It’s 

So  

In  the  Name  of  the  Law. 

Just  Tony 

Loaded  Door,  The 

Loves  of  Pharaoh,  The.  . 

Masquerader.  The 

Moonshine  Valley 

New  Teacher,  The 

Oathbound  

Paid  Back 

Silver  Wings 

Through  the  Storm 

Top  of  New  York,  The. . 

Under  Oath 

Ud  and  At  ’Em 

When  Husbands  Deceive 
Young  Diana,  The 


Star 


William  Farnum. 


Distributed  By 

Length 

Reviewed 

.Paramount  

...Aug.  12 

. Paramount  

. . - July  15 

• Universal  

.Asso.  Exhib 

..Sept.  2 

.Fox  

. . .July  15 

.First  National 

. Fox  

.Paramount  

...July  22 

.Film  Book  Offices.. 

.6  reels. 

...July  22 

.Fox  

.Universal  

. Paramount  

...Mar.  4 

• First  National 

. ..Aug.  12 

. Fox  

. Fox  

. Fox  

...Aug.  5 

.Universal  

. . Sept.  2 

. Fox  

..Tune  3 

.Playgoers  (Pathe).. 

. 6 reels . 

. . Sept.  2 

. Paramount  

...July  1 

. Selznick  

...Aug.  19 

• Film  Book.  Offices.  . 

. 5 reels. 

...Aug.  19 

.Paramount  

...July  15 

Fox  

Paramount  

Hodkinson  ...... 

Fox  

Vitagraph 

Fox  

Paramount  

Amer.  Releasing.  . 

Universal  

Amer.  Releasing.  . 

Universal  

Clark-Cornelius  . . . 

. . 5 reels. . 

Hodkinson  

Fox  

Paramount  

[une  17 
Aug.  19 
July  29 


Aug.  12 


SEPTEMBER 

Feature  Star  Distributed  By  Length  Reviewed 

Blood  and  Sand Rodolph  Valentino. Paramount  7 reels.  ..  .Aug.  19 

Caught  Bluffing Frank  Mayo Universal  ....5  reels. 

Confidence  Herbert  Rawlinson. Universal  ..........5  reels. 

Crimson  Clue .Rich’rds’n-SedgwickClark-Cornelius  ....5  reels. 

Cru'sader,  The. William  Russell. ...  Fox  

Five  Dollar  Baby Viola  Dana . .Metro 6 reels. 

Fools  of  Fortune Marg.  de  la  Motte.Amer.  Releasing.  ...  5 reels. 

Fool  There  Was,  A Special  Cast Fox  

Galloping  Kid,  The Hoot  Gibson Universal 

Her  Gilded  Cage Gloria  Swanson ....  Paramount 

Manslaughter  ..Thomas  Meighan.  . Paramount 

Married  People..... .Mabel  Ballin. 

Monte  Cristo Special  Cast. . 

My  Wild  Irish  Rose. . . . Special  Cast. . 

Nero  Special  Cast.. 

Nice  People Special  Cast.. 

Queen  of  the  Moulin 

Rouge  Martha  Mansfield.  . Amer, 

Siren  Call,  The Dorothy  Dalton.  ...  Paramount 

Storm,  The House  Peters. 

Timothy’s  Quest Special  Cast.. 

Top  O’  the  Morning. ...  Gladys  Waltoi 

Under  Two  Flags Louise  Vale... 

Veiled  Woman,  The ....  Marguerite  Sn< 

West  of  Chicago Charles  Jones. 

While  Satan  Sleeps. ...  Jack  Holt.... 


Aug.  5 
Apr.  8 
June  10 
June  3 
Aug.  19 

Aug.  19 


July  1 


Sept. 


June  24 
Aug.  26 
July  8 


Wolf’s  Fang.  The Wilfred  Lytell Producers  Security..?  reels 

Woman  of  No  Import- 
ance   ...Fay  Compton Selznick  5 reels. ..  .June  24 

Woman  Who  Walked 

Alone.  The  ...Dorothy  Dalton. Paramount  S reels. ..  .June  17 

JULY 

Feature  Star  Distributed  By  Length  Reviewed 

Afraid  to  Fight Frank  Mayo Universal  5 reels.  ..  .July  29 

Alias  Julius  Caesar Charles  Ray First  National 6 reels.  . ..Aug.  19 

Another  Man’s  Boots. . .Special  Cast Anchor-S.  R 5 reels 

Black  Orchids  Special  Cast Metro 7 reels 

Borderland  Agnes  Ayres Paramount  6 reels.  ..  .Aug.  5 

Colleen  of  the  Pines Jane  Novak Film  Book.  Offices.  . .5  reels.  . . .July  15 

Domestic  Relations K.  MacDonald First  National 6 reels.  ..  .June  24 

Dust  Flower,  The Helene  Chadwick. . Goldwyn  6 reels.  . ..July  15 

For  the  Defense Ethel  Clayton Paramount  5 reels. . ..May  6 

Freshie,  The Big  Boy  Williams ..  Di  Lorenzo-S.  R 5 reels 

Greater  Redemption,  The.David  Butler Burston-S.  R 5 reels 

Greatest  Truth,  The Special  Cast Paramount  6 reels.  . . .June  17 

Gun  Shy Franklyn  Farnum. . Goldstone-S.  R .5  reels 

Her  Majesty Mollie  King Playgoers  (Pathe)...5  reels 

Iron  Heart ...Pete  Morrison Sanford  Prod.-S.  R..6  reels 

Ladder  Jinx,  The Special  Cast Vitagraph  6 reels. . ..July  22 

Lights  of  the  Desert,  The.Shirley  Mason Fox  5 reels.  . . .June  24 

Love  and  the  Law Special  Cast Arrow-S.  R 6 reels 

Man  from  Glengarry,  TheSpecial  Cast Ernest  Shipman-S.  R.6  reels 

Man  Unconquerable,  TheJack  Holt Paramount  6 reels. ..  .July  29 

Married  Flapper,  The... Marie  Prevost Universal  5 reels.  . ..Aug.  5 

My  Dad Johnny  Walker.  ...  Film  Book.  Offices. ..5  reels. . ..July  22 

One  Clear  Call Special  Cast First  National 6 reels. ..  .July  1 

Orphan  of  the  Ghetto, Special  Cast Arista-S.  R 6 reels 

Red  Hot  Politics Richard  Talmadge. . Goldstone-S.  R f reels 

Rose  O’  the  Sea Anita  Stewart First  National 7 reels. . ..Aug.  12 

Self  Made  Man,  A William  Russell. ..  .Fox  5 reels. ..  .July  15 

Shadow  Eater,  The Richard  Travers. . .Barlatt  Prod 5 reels 

South  of  Suva Mary  Miles  Minter. Paramount  5 reels June  24 

Stranger  of  the  Hills. . .Special  Cast Anchor-S.  R 5 reels 

Stroke  of  Midnight Victor  Seastrom. ...  Metro  6 reels.  . ..June  17 

Trimmed  Hoot  Gibson Universal  5 reels. ..  .July  8 

Trooper  O’Neil Tom  Mix Fox 5 reels. ..  .July  29 

Trouper,  The Gladys  Walton Universal  5 reels. ..  .July  29 

Woman  Who  Came  Back,Evelyn  Brent Playgoers  (Pathe)  ...  6 reels. . . .July  29 


Feature  Star  Distributed  By  Length  Reviewed 

Accidents  Will  Happen. Neely  Edwards — .Universal  1 reel 

All  is  Fair Eddie  Lyons Arrow  z reels 

All  Wrong Bobby  Dunn Arrow  2 reels 

Amid  the  Pyramids Mutt  & Jeff  C’rtoon.Fox  y2  reel [ 

Anvil  Chorus,  The Snub  Pollard Pathe 1 reel Apr.  ii 

Any  Ice  Today Mutt  & Jeff  C’rtoon.Fox  y2  reels 

Any  Old  Port..... Educational  2 reels 

Apartment  Wanted Lee  Moran Universal  2 reels 

Back  Yard,  The ..Jimmy  Aubrey ....  Vitagraph  2 reels  

Barnstormer,  The Fox  2 reels  

Bath  Day Sweet  & Queenie. . Universal  2 reels 

Bed  of  Roses Paul  Parrott Pathe  .1  reel.........”. 

Blacksmith,  The Buster  Keaton. ...  First  National  2 reels  

Bow  Wows,  The Snub  Pollard Pathe  1 reel ” 

Bride-to-Be,  The Paul  Parrott Pathe  1 reel ’ 

Broker.  The Lupino  Lane Fox  2 reels 

Bucking  Broadway Neal  Burns Educational  2 reels. ..  .July"  * 

Busy  Bees Paul  Parrott Pathe  I reel 

But  a Butler Arrow-S.  R .2  reels . 

Cashier,  The Mutt  & Jeff  C’rtoon.Fox  $£  reel  ...  ..... 

Caesar’s  Ghost Roy  Atwell Universal  1 reel 

Cheerful  Credit  Brownie  Universal  t reels . ” 

Circus  Days Educational  2 reels ” 

Clear  Case,  A Mutt  & Jeff  C’rtoon.Fox  Jj  reel 

Cold  Feet Educational  2 reels Apr.  22 

Coming  and  Going Vernon  Dent Folly- Pacific  1 reel  

Cops  Buster  Keaton First  National  2 reels July  *22 

Cured  by  Radio Roy  Atwell Universal  1 reel 

Danger Lige  Conley Educational  2 reels.  ..  .Apr/ 29 

Dark  Horse,  A Universal  2 reels May  27 

Days  of  Old Snub  Pollard Pathe 1 reel May  20 

Do  Me  a Favor., Snub  Pollard Pathe  l reel Mav  17 

Don’t  Be  Foolisn C.  B.  C.-S.  R.....  I reels 

Duck  In Lloyd  Hamilton. . .Educational  2 reels  

Dumb-Bell,  The Snub  Pollard Pathe  1 reel. . . .July"  22 

Dynamite  Lloyd  Hamilton.  . .Educational  t reels  

Easy  to  Cop Neely  Edwards. ...  Universal 1 reel......".”.”” 

El  Toro Fox  2 reels 

Excuse  Me,  Sheriff Fox  Z reels . . .[ 

Fair  Enough Dorothy  Devore Educational  2 reels Apr.  22 

False  Alarm,  A Educational  2 reels... June  10 

Fat  and  Sassy Vernon  Dent Folly-Pacific  1 reel  

Fire ! Fire ! Sanford-S.  R 2 reels ........... 

Fly  Time Roy  Klumb  Prod.-S.R.I  reel 

Follow  Me Eddie  Lyons Arrow-S.  R. 2 reels. .......... 

For  Love  of  Money First  National  2 reels  

Fresh  Paint  Arrow-S.  R 2 reels ", 

Fresh  Start,  A Educational  2 reels 

Friday  the  13th -Paul  Parrott Pathe  I reel.... July  22 

Frozen  North,  The Buster  Keaton First  National 2 reels . 

Full  of  Pep Snub  Pollard  Pathe  .1  reel Apr.  22 

Gasoline  Trail  Roy  Klumb  Prod.-S.  R I real 

Gay  Deceiver,  The Roy  Atwell Universal 1 reel. ...  .May  27 

Gee  Whiskers Neely  Edwards Universal  1 reel Apr  15 

Get  the  Hook Vernon  Dent Folly-Pacific  1 reel  

Getting  Even. Mutt  & Jeff  C’rtoon. Fox  ............... y2  reel. 

Give  Him  Air Bobby  Dunn.. Arrow  2 reels ” 

Golfing Mutt  & Jeff  C’rtoon.  Fox  . ,y2  reel !” 

Golf  Insect,  A Roy  Atwell Universal  1 reel  ” 

Gymnasium  Gym Billy  Bevan First  National 2 reels 

Hale  and  Hearty Snub  Pollard .Pathe  1 reel ” ‘ 

Hands  Up .Arrow-S.  R 2 reels. 

Hands  Up Geo.  Ovsy Folly-Pacific  1 reel  

Hello  Mars Harry  Sweet Universal  i reels  

Hennessy  of  the  MountedGeo.  Ovcy Folly-Pacific  .1  reel  

Henpecked  Lee  Moran .Universal  2 reels 

Hickory  Hick,  A Bobby  Vernon  ...Educational  2 reels. ..  .May  20 

High  and  Dry Educational  t reels  

High  Fliers  Neely  Edwards Universal  1 reel 

Highly  Polished Bill  Franey O’Conor-S.  R.  1 reels... 

His  Inheritance  Taxi. ..  .Neely  Edwards. ...  Universal  1 reel 

His  Prehistoric  Blunder. Roy  Atwell Universal  1 reel 

His  Wife’s  Son Fox  .2  reels.... 

Hither  and  Thither. ...  .Mutt  & Jeff  C'rtoon. Fox  H reel. 

Holding  His  Own Geo.  Ovey Folly-Pacific  1 reel  

Hoot  Monl Mutt  & Jeff  C’rtoon.Fox  Vt  reel. 

Hop,  Skip  and  Jump. ..  .Mutt  & Jeff  C’rtoon.Fox  reel 

Horse  Tears Queenie  Universal  2 reels 

Hot  and  Cold Bill  Franey O’Conor-S.  R. 2 reels 

Hot  Dog Clyde  Cook Pox  2 reels... .May  20 

Hot  Off  the  Press Snub  Pollard  Pathe  1 reel Apr.  1 

Hound  of  Tankerville. . . Otis  Harlan Educational  

House  of  1,000  Trembles  Neely  Edwards ....  Universal  1 reel 

Husband  and  Strife Arrow-S.  R .2  reels 


1418 


Motion  Picture  News 


la  at  the  Finish Vernoa  Dent Folly-Pacific  1 reel  

Janitor’s  Wife,  The Arrow-S.  R .2  reels 

Jump  Your  Job Snub  Pollard Pathe  1 reel 

Kid  Love Century  Kids Universal  2 reels 

Kill  the  Nerve Snub  Pollard Pathe  1 reel May  27 

Landlord,  The Pox  2 reels 

Last  Shot,  The Matt  & Jeff  C’rtoon.Fox  ££  reel 

Late  Hero,  The Geo.  Ovey Folly-Pacific  1 reel 

Late  Lamented,  The Eddie  Boland Pathe  1 reel 

Laughing  Gas Fox  2 reels 

Light  Showers Snab  Pollard Pathe  1 reel 

Little  Rascal,  The Baby  Peggy Universal  I reels 

Loose  Nuts Roy  Atwell Universal  1 reel 

Ma  and  Pa Bevan-June First  National 2 reels 

Man  Haters,  The Eddie  Boland Pathe 2 reels 

Many  Happy  Returns. ..  Eddie  Boland Pathe  1 reel 

Mile  a Minute  Mary. ..  .Dorothy  Devore.  ..Educational  2 reels. ..  .July  1 

Minute  Man,  The Roy  Atwell  Universal  1 reel 

Modern  Fishing Mutt  & Jeff  C’rtoon.Fox  y2  reel 

Movie  Mix-Up,  A Roy  Atwell Universal  1 reel 

Movies,  The  Snub  Pollard  Pathe 1 reel 

Mammy’s  Nightmare.. . .Geo.  Ovey Folly-Pacific  1 reel  

Mutts  Brownie Universal  I reels  

My  Mistake  Eddie  Lyons  Arrow  t reels  

My  Wife’s  Relations Buster  Keaton ....  First  National  2 reels. . ..Aug.  26 

Mysterious  Stranger Jimmy  Aubrey Vitagraph  2 reels  

Nobody  Home Geo.  Ovey Folly-Pacific  1 reel  

No  Brains Harry  Sweet Universal  2 reels. ...  Apr.  29 

No  Brains Bill  Franey O’Conor-S.  R 2 reels 

No  Luck Bobby  Dunn Arrow  2 reels 

Now  or  Never Vernon  Dent Folly-Pacific  1 reel  

Oh  Daddy Bevan-June First  National 2 reels 

Off  His  Beat Harry  Sweet Universal  2 reels  

Oh,  Promise  Me Neal  Bums Educational  2 reels  ...Mar.  18 

On  Patrol Billy  Bevan First  National 2 reels 

On  the  Jump Vernon  Dent Folly-Pacific  1 reel  

One  Horse  Town Harry  Sweet Universal  ..2  reels. ..  .Apr.  1 

Our  Gang Snub  Pollard Pathe  1 reel  

Pair  of  Kings,  A Larry  Semon Vitagraph  2 reels.  ...Aug.  19 

Paniky  Pullman,  A Roy  Atwell  Universal  1 reel  

Papa's  Night  Out Arrow-S.  R 2 reels 

Pardon  Me Snub  Pollard Pathe  1 reel... Mar.  18 

Pay  Day Charles  Chaplin. . .First  National  2 reels Apr.  IS 

Peace  in  Pieces Bill  Franey O’Connor-S.  R 2 reels 

Peggy  Behave  Baby  Peggy  Universal  2 reels 

Penny  Reward,  A Educational  2 reels.... May  20 

Piper,  The Fox  2 reels 

Please  Be  Careful Chas.  Doherty Fox  2 reels 

Poor  Boy Lloyd  Hamilton. . .Educational  2 reels.  ...  May  27 

Powder  Romance Roy  Atwell Universal  1 reel  

Punch  the  Clock Snub  Pollard  Pathe  1 reel July  8 

Rag  Doll  Romance,  A Educational  I reels 

Rainmaker,  The Lloyd  Hamilton. . .Educational  2 reels  

Rapid  Fire Lige  Conley Educational  2 reels. ..  .July  1 

Red  Hot  Rivals Lee  Moran Universal  2 reels 

Rented  Trouble Arrow-S.  R .2  reels 

Rubberneck,  The Lee  Moran Universal  2 reels 

Safe  in  the  Safe Fox  2 reels 

Shaky  Family  Tree,  A. . . Neely  Edwards. ..  .Universal  1 reel 

Sheik.  The Fox  2 reels  

Short  Weight Brownie-Fox  Universal  2 reels 

Should  Watchmen  Sleep. Neely  Edwards  ...Universal  1 reel 

Show,  The  Larry  Semon  VitagraDh  2 reels 

Sic  ’Em  Brownie Brownie  Universal  2 reels. ..  .May  27 

Simply  Shocking Jack  Duffy Universal  1 reel 

Skipper’s  Policy,  The. ...Dan  Mason Educational  2 reels. ...May  6 

Bleeping  Sickness Vernon  Dent Folly-Pacific  1 reel  

Sleepyhead,  The Harry  Sweet Universal  2 reels  

Society  Sailors  Neely  Edwards  ....Universal  1 reel  

Some  Baby Snub  Pollard  Pathe 1 reel  

Some  Class Brownie Universal  2 reels 

Special  Delivery A1  St.  John Fox  2 reels.  ..  .July  1 

Speed  ’Em  Up Universal  2 reels.  ..  .July  15 

Spirited  Affair,  A Roy  Atwell Universal  1 reel. ...  Sept.  2 

Spooks  Lige  Conley Educational  I reels 

Stand  Pat Paul  Parrott Pathe  I reel 

Step  Forward  Ben  Turoin First  National  2 reels 

Straight  from  the  Parm.Al  St.  John Fox  2 reels  

Strictly  Modem Snub  Pollard  Pathe  1 reel  

Studio  Rube,  The A1  St.  John Fox  I reels 

Such  Is  Life Billy  Bevan First  National 2 reels 

Take  a Tip Sanford-S.  R 2 reels 

Taking  Things  Easy Neely  Edwards  ...  .Universal  1 reel  

Ten  Seconds  Lee  Moran  Universal  2 reels.  ..  .July  8 

That’s  It Eddie  Lyons Arrow  2 reels 

They’re  Off  Vernon  Dent  Folly-Pacific  1 reel  

Three  Weeks  Off Universal  2 reels. ..  .June  17 

Throbs  and  Th  rills Roy  Klumb  Prod.-S.R-l  reel  

Tin  Foiled Mutt  & Jeff  C’rtoon. Fox  reel 

Til  the  Bull .Bobby  Vernon Educational  2 reels  

Tom’s  First  Flivver Roy  Klumb  Prod.-S.R.l  reel  

Toonerville  Blues  Dan  Mason Educational  2 reels. ..  .June  10 

ToonerviHe  Trials Dan  Mason Educational  2 reels 

Toreby  and  Orange 

Blossoms  Johnny  Hines Educational  I reels 

Torchy’s  Hold  Up Johnny  Hines Educational  2 reels. ..  .May  8 

Torchy’s  Ghost Johnny  Hines Educational  2 reels  

Torchy  Steps  Out Johnny  Hines Educational  2 reels ...  .June  10 

Twas  Ever  Thus Viola  Daniel Educational  1 reels ....  Mar.  11 

Two  of  a Kind Harry  8weet  Universal  2 reels  

Unfermented  Bricks Neeley  Edwards.  ...Universal  1 reel 

Upper  and  Lower Lee  Moran  Universal  1 reels. ..  .Apr.  II 

Village  Sheik,  The Al.  St.  John Fox  2 reels 

Wise  Duck.  The Fox  2 reels 

Why  Not  Now Eddie  Lyons Arrow-S.  R 2 reels 

You  and  Me Century  Kids Universal  2 reels 

You’d  Be  Surprised Billy  West C.  B.  C-S.  R .2  reels 


mmnnnimuiiiiiiiiuiiuiinnuuiii[HmminiiiinnTniiinmnTTnniniiiimTTnuti 


Short  Subjects 


Tltla  and  8 tar  Distributed  By  Length  Reviewed 

Adventures  of  Robinson  Crusoe  (Serial) Universal  IS  episodeaApr.  1 

Algeria,  The  Ancient  (Scenic) Prizma 1 reel 

Alice  in  Wonderland  (Serial) ....Warner  Bros. IS  episodes 


An  Arctic  Hike  on  the  Great  Aletsch  Glacier 

(Scenic)  ...................  Truart 1 reel Apr.  22 

At  Large  (Drama),  Tom  Santschi Universal  ......... 2 reels 

Ballad  of  Fisher’s  Boarding  House  (Drama) . .Pathe  1 reel Apr.  II 

Beyond  the  Trail  (Wes.  Drama),  Tom  8snchl. Pathe  2 reels  

Big  Ranger,  The  (Drama) Universal 2 reels 

Borneo  Venice,  A (Scenic) Truart  

Boy  and  His  Dog,  The  (Aesops  Fables) Pathe  2/3  reels.. May  27 

Brewing  Trouble  (Aesop’s  Fables) Pathe  2/3  reels 

Call  of  Courage,  The  (Drama) ...Universal 2 reels. ..  .Mar.  II 

Cap’n  Kidd  (Serial),  Eddie  Polo. oe.15  episodes 

Case  of  Identity,  A (Sherlock  Holmes) Educational X reels 

Cat  and  the  Pig,  The  (Aesop’s  Fables) Pathe  2/3  reelrf-. 

Come  Clean  (Drama),  Tom  Santschi Universal 2 reels 

Country  Mouse  and  City  Cat,  The  (Aesop’s 

Fables)  Pathe  2/3  reels 

Crime  in  a Big  City  (Aesop’s  Fables) Pathe  2/3  reels 

Crowning  King  Blizzard  (Scenic) Educational  1 reel.... Aug.  26 

Dangerous  Adventure,  A (Serial) Warner  Bros. 15  episodes 

Daring  Dangers  (Drama),  Tom  Santschi Universal 2 reels 

Dead  Game  (Drama),  Art  Acord Universal 2 reels 

Death  Trap,  The  (West.  Dr.),  Tom  Santschi .. Pathe  2 reels  

Desperation  (Drama)  Universal 2 reels 

Devil’s  Foot,  The  (Sherlock  Holmes) Educational 2 reels. ..  .Feb.  11 

Dog  and  the  Wolves,  The  (Aesop’s  Fables) ..  Pathe  2/3  reels 

Dying  Detective,  The  (Sherlock  Holmes).  ..  .Educational 2 reels. ..  .Feb.  11 

Expose  of  Sawing  a Lady  in  Half  (Novelty) . .Clarion-S.  R IfJ  reels 

Eternal  Triangle,  The  (Aesops  Fables) Pathe 2/3  reels 

Farmer  and  His  Cat,  The  (Aesop’s  Fables)  ...  Pathe  2/3  reels 

Farmer  and  the  Ostrich,  The  (Aesop’s  Fables). Pathe 2/3  reels.  .Apr.  1 

Felix  All  at  Sea Winkler-S.  R. 1 reel.... May  6 

Felix  Saves  the  Day  (Cartoon) Winkler-S.  R 1 reel Feb.  11 

Getaway,  The  (Drama),  Neal  Hart Universal  I reels 

Go  Get  ’Em  Hutch  (Serial) Pathe  15  epis’des.Apr.  15 

Good  Things  of  Life  (Novelty) Wid  Gunning  ....ireel 

Great  American  Authors  (Series) Hodkinson  1 reel 

Grit  (West.  Drama),  Shorty  Hamilton McGovern  & Egler.2  reels  

Guilty  Cause,  A (Drama),  Tom  Santschi Universal I reels 

Hour  of  Doom,  The  (Drama),  Tom  Santschi. . Universal 2 reels 

How  to  Grow  Thin  (Novelty) Educational 1 reel.. ..Mar.  II 

Hunter  and  His  Dog,  The  (Aesops  Fables) ..  .Pathe 1/3  reels  

In  the  Days  of  Buffalo  Bill  (Serial) Universal  

Island  of  Surprise  (Scenic) Truart  

It  Is  the  Law  (Drama),  Tom  Santschi Universal  8 reels 

Japan,  the  Garden  of  the  East  (Scenic) Kineto 1 reel Apr.  29 

Jaws  of  Steel  (Drama),  Reginald  Denny Universal 2 reels 

Juggernauts  of  the  Jungle  (Educational) 1 reel  

Jungle  Belles  of  Borneo  (Novelty) Truart 

Jungle  Goddess,  The  (8arial) Exp.  & Imp.-S.  R...  15  episodes. Feb.  4 

Leather  Pushers,  The  (Series),  Reginald 

Denny Universal 2 reels. ..  .Jan.  21 

Lion  and  the  Mouse,  The  (Aesop’s  Fables) ..  Pathe  2/3  reels 

Love  at  First  Sight  (Aesops  Fables) Pathe 2/3  reels 

Lochinvar  of  the  Line  (Drama),  Edgar  Jones.. Pathe I reels 

Magic  Gems  (Study) Prizma 1 reel 

Matching  Wits  (Drama),  Art  Acord Universal I reels 

Missing  Men  (Drama) Educational  1 reel 

Model  Dairy,  The  (Aesops  Fables) Pathe 2/3  reels.. May  20 

Musselfish  Shell,  The  (Novelty) 1 reel 

My  Country  (Scenic) Educational 1 reel Apr.  29 

Mysterious  Tracks  (Drama) Pathe  1 reel  

Never  Let  Go  (Drama) Universal  2 reels 

Nights  of  Many  Shadows  (Wilderness  Tales) ..  Educational 1 reel 

Official  Movie  Chats  of  M.  P.  T.  O.  of  A Hodkinson  Fab.  11 

Old  Moose  Trails  (Scenic) Educational 1 reel 

One  Man  Reunion  (Wilderness  Tales) Educational 1 reel 

Opossum,  The  (Novelty) ....Paths 2 reels. .. .Apr.  21 

Pageantry  in  India  (Scenic) Kineto 1 reel 

Pelican  Island  (Scenic) Truart  

People  of  Old  Bruges  (World  Wanderings)  . .Educational 2 reel 

Perilous  Ascent  of  the  Zinal-Rothom  (Scenic) .Truart  

Perils  of  the  Yukon  (Serial) Universal July  8 

Plain  Grit  (Drama),  Reginald  Denny Universal  2 reels 

Pony  Boy  (Drama),  Shorty  Hamilton McGovern  ft  Egler.2  reels 

Quaint  Denizens  of  the  Zoo  (Novelty) Kineto  Review 1 red Mat.  SI 

Quaint  Holland  (Scenic) Educational I reels 

Radio  King,  The  (Serial) Universal - 

Raid,  The  (Drama),  Neal  Hart Universal I reels 

Rich  Cat  and  Poor  Cat,  The  (Aesops  Fables).  .Pathe 2 3 reels 

Ride  ’em  Cowboy  (Drama),  Shorty  Hamilton.  .McGovern  ft  Egler.2  reels..-. 

Ridin’  Through  (Drama),  Art  Acord Universal 2 reels.... 

Ropin’  Fool,  A (Will  Rogers,  W.  Dr.) S Mk.  - ..Si*.  ■ 

Scandal  in  Bohemia,  A (Sherlock  Holmes) ..  .Educational 2 reels 

Seeing  Red  (Drama),  Tom  Santschi Universal I reels  

Seeing  the  Unseen  (Novelty) Prime 1 reel... 

Sky  Ranger,  The  (Serial) Paths  15  episodes 

Spendthrift,  The  (Aesops  Fables) Pathe  2/3  reels 

Squarin’  It  (Drama),  Neal  Hart Universal 2 reels 

Striking  Tires,  The  (Novelty) Bos  worth,  De 

Proves  ft  Felton. ..1  reel 

Such  is  Life  in  Volendam  (Scenic  Cartoon) .. Film  Book.  Offices.  1 reel Apr.  29 

Such  is  Life  in  London’s  West  End  ( Cartoon)  . Film  Book.  Offices.  1 reel Apr.  29 

Such  is  Life  in  Monte  Carlo  (Cartoon) ..Film  Book  Offices. 1 reel June  10 

8unbeams  (Study) Prizma  1 reel 

Sweet  Heart  (Western  Drama),  Billy  West.. .Joan  Film I reels 

Terror  Trail  (Serial).  Eileen  Sedgwick Universal  18  episodes 

Thrills  and  Spills  (Novelty) Educational 1 reel.... May  • 

Tiger  and  the  Donkey.  The  (Aesops  Fables) ..  Pathe 2/3  reels  

Timber  Queen,  The  (Serial) Pathe  June  24 

Too  Much  Overhead  (Educational) Educational 1 reel 

Trail  of  the  Wolf,  The  (Drama),  Percy 

Pembroke  ...» Universal 2 reels. ..  .Apr.  1 

Treacherous  Rival,  A (Drama),  La  Plante- 

Pembroke  ••••••.••••••••.. .••••••••••••••U niversal  - 2 reels . 

Trickery  (Drama)  Universal 2 reels 

Two  Men  (Drama),  Tom  Santschi Universal 2 reels 

United  States  Naval  Efficiency Kineto  1 reel 

Unmasked  (Drama),  Art  Acord Universal 2 reels 

Vengeance  Is  Mine  (Drama),  Irene  Castle. ...  Pathe  ...•••• 3 reels •••• 

Verdict,  The  (Drama),  Eddie  Polo Universal 2 reels 

Village  Life  In  Switzerland  (Scenic) Kineto  Review 1 reel...... 

Vistas  of  the  Holy  Land  (Kineto  Review) ....  National  Exch.  ....1  reel Mar.  2J 

Wanderlust  (Scenic) Educational 1 reel 

Wedding  Feast,  Among  Borneo  Dayaks,  A 

(Novelty)  Truart  

White  Eagle  (Serial) Pathe  IS  t*i*o4t*  • • ■ 

White  Messenger.  The  (Drama),  Eddie  Polo . . Uni versal 2 reels. ..  .May  I 

Wicked  Cat.  The  (Aesops  Pables)  . ...Pathe 2/3  reds.  .Apr.  *9 

Wolf  in  Sheep’s  Clothing  (Aesop’s  Fables) ..  Pathe 2/3  reels 

THI  WILLIAMS  OOMFA1TT,  K1W  TOtt 


EASTMAN 
POSITIVE  FILM 


Adds  good  photography  to  picture  interest 
— gives  that  truthful,  accurate  reproduction 
that  is  only  possible  when  the  reproductive 
scale  of  the  positive  material  parallels  that  of 
the  negative.  That’s  why  Eastman  Positive 
Film  carries  quality  through  to  the  screen. 


Eastman  Film,  both  regular  and  tinted 
base — now  available  in  nine  colors,  is 
identified  throughout  its  length  by  the 
words  “Eastman”  “Kodak”  stenciled  in 
black  letters  in  the  transparent  margin. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


me  laooratory 
with  a conscience. 


rounded 

by 

IVatterson  R.  Kotlmeker 


In  the  long  run  Rothacker 

Prints  actually  cost  you  less  than 

ordinary  prints,  for  the  many  savings  in  our 
superior  product  and  service  soon  cancel  the 
slight  difference  in  first  cost  which  distinguishes 
Rothacker  Prints  from  less  beautiful  and  less 
durable  prints. 

The  relation  of  first  cost  to 

final  economy  is  the  important  thing, 

and  to  buy  ordinary  prints,  which  are  priced 
according  to  their  quality,  is  to  be  extravagant. 

Our  price  represents  no 

excessive  premium  — it  represents  a 

screen  reflection  of  all  that  is  beautiful  in  the 
negative. 

Rothacker  Prints  may  cost 

a fraction  more  than  ordinary  prints, 

but  their  screen  appearance  and  service  prove  that 
they  are  worth  the  slight  difference. 


Rothacker’ Aller  Laboratories,  Inc. 
Hollywood,  California 


SEPTEMBER  23,  1922 


Reg.  U.  S.  Patent  Office 


Dominating  Space 


in  motion  picture  trade  paper  advertising 
is  worth  its  price. 


Cone  entrat  ion 


in  Motion  Picture  News  allows  the  adver- 
tiser to  accomplish  this  at  a minimum  of 
expenditure. 

The  News  Alone  Covers  the  Field 


’ \/l  M _ 1 Q Entered  as  Second  Claes  Hatter,  October  IS,  1913,  at  the  Post  Office  at  New  York,  N.  Y., 

^ * 1^0*  lO  under  the  Act  of  March  3,  1879 

Published  Weekly — $3.00  a year 

Los  Angeles  — 72Q  Seventh  Avenue,  New  York  — 


PRICE  20  CENTS 


Salaried  from 
the  actual  film. 


Johnny  Hines 
Doris  Kenyon 
Edmund  Breese 
Robert  Edeson 
Effie  Shannon 
J.  Barney  Sherry 


WITH 


Laughs  — Laughs  — Speed 
Thrills  and  perhaps  a 
Tear 


that’s  our  formula. 


No  great  trick.  We  have  developed  writers  of  picture  stories, 
especially  for  the  screen,  honest  production,  and  supreme  efforts  do 
the  rest. 


Result: 


a rip  snorting,  fast-moving  melodrama  with 
a lot  of  laughs. 


DISTRIBUTED  BY 


DAVE  SEGAI. 

Royal  Pictures.  Inc. 

) !?.7  Vine  Street..  Philadelphia,  Pa. 
ROY  SEERY 

Associated  First  National  Pictures. 

S:>1  So.  Wabash  Ave.,  Chicago,  III. 
M.  A.  KLAUSNEK 
Mountain  States  Film  Attractions, 
1525  Tremont  St.,  Denver.  Colo. 
FLOYD  BROWN 
The  H.  Lieber  Co., 

122  West  New  York  St.,  Indianapolis.  Ind. 
A.  H.  BLANK  ENTERPRISES 

Des  Moines  Theatre  Bldg., 

Des  Moines.  Iowa. 

WM.  SKTRROLL 
Skirboll  Bros.  Gold  Seal  Prod. 

21st  & Payne  Sts..  Cleveland,  O. 


LOUIS  HYMAN 

All-Star  Features  Distrib.,  Inc.. 


Cal. 


209  Golden  Gate  Ave.,  San  Francis* 

SAM  MOSCOW 
Moscow  Films,  Inc., 

54  Broadway,  Boston.  Mass. 

DAVIS  & ALEXANDER 
Columbia  Film  Service,  Inc., 

119  121  Ninth  St..  Pittsburgh. 

J.  F.  CUBBERLEY 
F & R Film  Co., 

Loeb  Arcade  Bldg.,  Minneapolis,  Minn. 
M.  A.  KLAUSNER 
Mountain  States  Film  Attractions. 
2006  Third  Ave..  Seattle.  Wash. 
SAM  ZIERLER 

Commonwealth  Picture  Corporation. 

729  Seventh  Avenue,  New  York.  N.  Y. 


Foreign  Distributors — WM.  M.  VOGEL , 126  West  46th  Street f New  York  City 

MASTODON 


Films,  Inc. 

C.  C.  BURR,  Prea. 

133  W.  44th  Street 
New  York,  N.  Y. 


» 


JESSE  L LASKY 
PRESENTS  A 


GEORGE 

MELFORD 


PRO  DUCT  I ON 


BURNING  SUMS 


WITH 

WANDA  HAWLEY,  MILTON  SILLS, 
ROBERT  CAIN,  JACQUELINE  LOGAN 


<2  (paramount  (picture 


1 '%  i 

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1 


d (paramount  Gpiclure 

Hk 


FAMOUS  PLAYERS  I SSKY  ( OKPOKATION  . 

■ : 


JESSE LLASKY  PRESENTS  A 

George  Melford 


PRODUCTION 


BURNING  SmtS 


wanda  hawley'"  milton  sins, 

ROBERT  CAIN,  JACQUELINE  LOCAN 

A MAN’S  flaming  answer  to  “The 
Sheik’’ — and  a picture  that  will  be 
like  “The  Sheik’’  in  popularity. 

Made  by  the  producer  of  “The  Sheik,” 
with  one  of  the  most  distinguished  casts 
in  history. 

When  a rash  and  beautiful  woman 
throws  herself  on  the  mercy  of  a strong, 
determined  man  what  happens? 

Your  audiences  will  thrill  to  see. 
They’ll  thrill  at  the  wild  desert  rides,  the 
fierce  conflicts,  the  revelries  of  Cairo’s 
underworld,  the  dark  stratagems  of  the 
crafty  Arabs— and  above  all,  they’ll  thrill 
at  the  heart-story  of  the  little  dancer, 
who  risked  her  life  for  the  man  she  loved. 

From  the  Novel  by  Arthur  Weigall. 

Scenario  by  Olga  Printzlau  and 
Waldemar  Young. 


/ 


Starring 


ROWSE  IMMOPm  NWEL  BY  OUfS 
IRECMB  BY  TOD  SAWN NG 


AT  NEW  YORK'S  BEAUTIFUL  BRQAIW  THEATRE 


JOS.  PLUNKETT  Honq.Dir. 


MMK*  I Presented  by 

BiWEiL.  CARL  LAENMII 


1426 


Motion  Picture  News 


II 


CARL  LAEMMLE 

presents 

FOOUSH 
VIVE 

by  and  with 

Vbn  Stroheim 


A TREMENDOUS  avalanche  of 
bookings,  never  before 
equalled  by  any  screen  pro- 
duction, has  greeted  this  superb 
box-office  marvel  at  the  beginning 
of  the  Fall  season.  Every  wise 
showman  knows  that  here  is  the 
season’s  biggest  and  surest  bet. 
Get  your  dates  now — it’s  a won- 
derful money  maker. 

UNIVERSAL 
Super- Jewel 


VIRGINIA  VALLI 
HOUSE  PETERS 
MATT  MOORE 


From  LANGDON  McCORMICK’S  Play 

Directed  by 

REGINALD  BARKER 


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Financially  and  artisticallyfsuccessful’ 

J.  A.  Partington,  GRANADA  THEATRE, 
San  Francisco,  Calif. 

“Business  big.  Everyone  pleased.” 

J.  H.  Kunsky,  CAPITOL  THEATRE, 
Detroit,  Mich. 

“It  hit  the  spot  in  Milwaukee!” 

Ralph  Wettstein,  Ascher’s  MERRILL  THEATRE, 

Milwaukee,  Wis. 


“One  of  the  most  satisfactory  pictures  we  ever  exhibited” 

BALABAN  & KATZ,  Chicago,  111. 

“Most  remarkable  picture  of  the  year!” 

J.  Feasel,  KARLTON  THEATRE,  Philadelphia,  Pa. 

“Turned  away  2,000.  Crowds  broke  ropes!” 

H.  C.  Horater,  PANTHEON  THEATRE,  Toledo,  O. 


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The  Great 
American  Drama 


Starring 

HOUSE  PETERS 

and  a wonderful  cast. 

Directed  by  KING  BAGGOT 
From  the  famous  stage  play  by 
HAL  REID 


TheGreatest  Box-Office 
Atfnac+ion  ever  conceived 
in  Short  Features! 

REGINALD 

DENNY 


as  Kid  Roberts  in 


'/Ihe 


II 


Leather 

Pushers 


Directed  by  HARRY  POLLARD 
From  the  famous  Collier’s  stories 
by  H.  C.  WITWER 

UNIVERSAL  JEWEL 
COLLIER’S  SERIES 


Second  to  None! 

“V  CAN  say  without  a second 
thought  that  Century  Com- 
edies are  second  to  none.  I 
cannot  praise  them  too  highly!” 

D.  J.  Walsh, 
HIPPODROME 
~ ^ THEATRE 

Buffalo,  N.  Y. 


“I  will  always  be  glad 
to  show  a Century  at 
this  theatre!” 

Eugene  Quigley, 
ASCHER’S  CAPITOL 
Cincinnati,  O. 


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£7 % ■ 


AJ 


WEENIE"- 

THE  TRICK  HORSE 

JOHNNY  FOX 

THE  KLEVER  KID 

BROWNIE 

THE  WONDER  D06 

LEE  MORAN 

THE  MERRY  MIMIC 

CONSISTENT!? 
COOD! 


Sweetest  Kiddie  in 
A Story  Everybody 
Knows! 


YOUR  patrons  have 
waited  patiently 
for  this  combina- 
tion-Little  Baby  Peggy 
in  “Little  Red  Riding 
Hood.”  Now  you  can 
give  it  to  them!  Every 
kiddie  in  your  tow  n will 
want  to  see  the  story 
they  know  by  heart  on 
the  screen — and  they'll 
bring  their  mothers 
and  fathers!  See  your 
Universal  Exchange  to- 


Tr 


ay 


JULIUS  STERN  W/ present 


II 


Directed  bq 
ALF.GOULDING 


rtillEASEDTim; 

V E R S A L 


Short  Subjects 
are  Half* 

hm  show  Aim  at  the  1 00% 


I 

w 


No  matter  how  good  the  feature  pic  - 
ture, how  fine  the  story,  or  how  prom- 
inent the  name  of  the  star  may  be, 
such  a picture  is  only  half  of  a motion 
picture  theatre  program. 


1 


The  other  half  is  comprised  of  Short 
Subjects,  such  as  the  news  reel,  the 
scenic  drama,  the  comedy,  the  special- 
ties in  short  length. 


You  are  entitled  to  a whole  evening’s 
entertainment,  and  will  get  it  at  thea- 
tres whose  owners  pay  for  high  qual- 
ity throughout  their  entire  programs 
and  give  as  careful  thought  to  the  Short 
Subjects  as  they  do  to  the  feature. 


Show 


How  many  shows  were  saved  last  year  by  short  subjects? 
How  many  exhibitors  had  to  count  on  the  comedy  or 
novelty  reel  for  the  words  of  commendation  that  tell  them 
when  patrons  are  coming  back  again? 

“Don’t  exercise  the  utmost  of  judgment  and  shrewd  show- 
manship on  the  selection  of  your  feature  attraction  now — 
and  then  decide  to  ‘take  a chance’  on  the  short  subjects  as 
they  come  along. 

“That’s  only  half  doing  your  job. 

“Book  short  subjects  that  are  worthy  of  it — then  advertise 
them!  There  are  opportunities  here  for  creating  a follow- 
ing that  will  bridge  over  many  a weak  offering.” 

EDITOR-IN-CHIEF 
MOVING  PICTURE  WORLD. 

Educational  Pictures 

have  a following 


These  conscientious  exhibitors  select 
their  Short  Subjects  from  this  list  of 
guaranteed  entertainment-value  mo- 
tion pictures: 


CHRISTIE  COMEDIES 
HAMILTON  COMEDIES 
MERMAID  COMEDIES 
CAMPBELL  COMEDIES 
TORCHY  COMEDIES 
CAMEO  COMEDIES 
THE  ADVENTURES  OF 
SHERLOCK  HOLMES 

By  Conan  cDoyle 

WILDERNESS  TALES 

By  Robert  C.  B ruce 

Tony  Sarg’S  Almanac 
EARL  HURD  COMEDIES 
Kinograms-NewsWeekly 

and 

Short  Length  Specials 


All  the  above  may  be  identified  by  our 
trade-mark  on  posters  and  lobby-cards 
in  theatre  entrances.  When  you  see  it, 
Go  In — It’s  the  Sign  of  a 
JVHOLE  Evening’s  Entertainment 


Because  their  quality  has  been  high  and  sustained  through 
two  years  of  successful  distributing. 

Because  Educational  pounds  away  with  paid  advertising  in 
publications  like  THE  SATURDAY  EVENING  POST  and 
THE  LADIES’  HOME  JOURNAL,  telling  24,000,000 
people  constantly  that  good  showmen  present  EDUCA- 
TIONAL PICTURES  on  their  programs. 

It  pays  to  book  EDUCATIONAL  PICTURES  and  LET 
THE  PUBLIC  KNOW  YOU  HAVE  THEM.  Display 
our  posters  and  lobby-cards  prominently  and  talk  about 
them  in  your  newspaper  advertising! 

c ■■  «THIS  AD  appears  n 

The  Saturday  Evening  Post  (°cT':T ,rlj 
a™  THE  LADIES’  HOME  JOURNAL  ( NT“ber ) 


EDUCATIONAL  FILM  EXCHANGES,  Inc.  E.  IV.  Hammons,  President 


EDUCATIONAL  FILM  EXCHANGES,  Inc. 

E.  W.  Hammons,  President 
EXECUTIVE  OFFICES-NEW  YORK 


7*he  one  great  American  author 
who  tells  his  own  story  on  the 
screen  has  written  and  directed  a 


Exhibitors  are 
Grabbing*  — 

Goldwyn’s  First  Big 
Picture  of  the  Year 


3ook?d  by  — 

apitol  Theatre 

New  York 

Chicago  Theatre 

Chicago 

alifomia  Theatre 

Los  Angeles 

Liberty  Theatre 

Kan.  City 

merica  Theatre 

Denver 

Majestic  Theatre 

Tulsa 

/alnut  Theatre 

Cincinnati 

Goddard  Theatre 

Sacramento 

rand  Theatre 

Dayton 

California  Theatre 

San  Fran. 

olonial  Theatre 

Columbus 

Liberty  Theatre 

Portland 

merica  Theatre 

Col.  Springs 

Liberty  Theatre 

Seattle 

. Grand  Central 

St.  Louis 

Stanley  Circuit 

Phila. 

Motion  Picture  M e w s Sept  9 > 1 9 2 2 


“Remembrance** 
Goldwyn — 5650  Feet 
(Reviewed  by  Charles  Larkin ) 

IT  is  with  a deep  feeling  of  reverence  that 
we  take  our  pen  in  hand  to  comment  on 
what  will  undoubtedly  be  one  of  the  most 
talked  of  pictures  of  the  new  season.  Here 
is  a feature  so  far  above  the  usual  run  of 
filmplays  that  it  sets  a new  standard.  There 
is  only  one  word  applicable  to  it  and  that  is 
— masterpiece.  This  is  a photoplay  in  which 
“ Dad  ” comes  into  his  own.  The  screen  has 
been  inundated  with  mother  stuff.  It  is  there- 
fore eminently  fitting  that  father  should  have 
a chance.  Well,  he  gets  it  in  “ Remem- 
brance,” which  is  one  of  the  finest  things 
Goldwyn  or  any  other  company  has  ever 
contributed  to  the  literature  of  the  silent  art. 

A niche  in  the  film  hall  of  fame  must  needs 
be  set  aside  for  Claude  Gillingwater  who  as 
John  P.  Grout,  the  “ pop  ” of  the  story,  gives 
the  shadowstage  one  of  its  truly  great  char- 
acterizations. This  veteran  actor  makes  the 
role  a living,  breathing  thing.  One  moment 
our  eyes  are  moist,  the  next  we  are  taking 
part  in  the  rare  humor  of  the  comedy  mo- 
ments. This  is  life  stripped  bare — life  as  it 
is  undoubtedly  lived  in  thousands  of  homes 
in  this  land.  We  predict  a real  reform  around 
these  thousand  fireplaces  after  some  folks  see 
“ Remembrance.”  If  ever  a film  drove  home 
a lesson,  a forceful  moral,  it  is  this  one. 

All  praise  to  Rupert  Hughes  for  his  enter- 
taining story,  his  transcribing  of  it  to  the 
screen  and  his  flawless  direction.  The  cast 
is  one  of  uniform  excellence.  Kate  Lester 
does  some  of  the  best  work  of  her  long  ca- 
reer. Patsy  Ruth  Miller’s  smile  and  charm- 
ing personality  shines  throughout  the  action. 

“ Remembrance  ” has  been  mounted  with 
unusual  care  in  every  detail.  The  sub-titles 
are  unusually  expressive  and  well  worded. 
The  scenes  during  which  “ Pop  ” is  hanging 
between  life  and  death  and  in  his  delirium 
tells  mother  of  the  old  days  and  how  he  longs 
for  a word  of  love  are  moments  that  set  the 
heart  strings  strumming.  We  recommend 
“Remembrance”  as  a 100  per  cent,  picture. 
It  has  everything. 


1432 


.\l  o i 10  n Picture  News 


Goldwryn  wants 

the  Best 

Exploitation 

Men  obtainable . 

Men  with  actual  experience 
either  in  the  field  or  in 
managing  theatres  will 
be  given  preference. 

opportunity  is  as  big- 

as  the  m an . 


IP  out  of  town,  wire  . If  in  New  York,  telephone 
Vanderbilt  6200  and  ask  for  exploitation  manager. 


1433 


September  23,  1922 


Three  smashing  weeks  at  Mack  Sennett’s  Mission 
Theatre,  Los  Angeles,  under  the  skilled  exploitation 
and  handling  of  Harry  David ; ready  at  the  end  of 
the  Mission  run  to  open  the  following  day  in  Chine’s 
Broadway.  A sensational  hit  this  week  at  the  Casino, 
San  Francisco  and  Lyric,  Cincinnati. 

zMkt, 


* PICTURES  INC.  & 


presents 

QUEEN  OF  THE 
MOULIN  POUGE 


From  Paul  Potters  Famous  Stage  Success 

Jl  flay  C.  Smallwood  Pnoduction 


Months  ago  Pyramid  knew  that 
the  title  of  this  big  exploitation- 
valile  play  meant  box-office  success 
and  Ray  C.  Smallwood  directed  it 
to  make  certain  its  immense 
audience  values.  In  every  big  city 
where  it  has  opened  it’s  an  assured 
success. 


For  the  largest  cities  we  are 
booking  Martha  Mansfield  in  per- 
son with  a big  dancing  act  called 
"The  Evolution  of  the  Queen” 
together  with  Pyramid’s  big  pic- 
ture. Opening  week  of  the  act 
and  picture  together  Del  Monte 
Theatre,  St.  Louis,  September  24th. 


iVmerican 


RELEASING  CORPORATION 


In  Canada:  Canadian  Releasing 


1434 


Motion  Picture  News 


Lewis  J.  Selznick 
presents 


LOVE  IS  AN 

AWFUL  THING? 


starring 


bv  Victor  Heerman 


OWEN  MOORE 


%e  King  ofSfarce 
Comedy  in  another 
Riotously  Chinny 
feature,  ably 
supported  by  a 
notable  Selznick 
cast  Which  in- 
cludes Marjorie  Venn 


A Victor  Heerman  Productions 


/ 


ft  3 


l 


1435 


eptember  23,  1922 


QpfiOOjOOO 


dUfST eyes 

modify 


Cash  In  On  This  Red  Hot 
Box-Office  Scoop 

Direct  from  the  Capitol  Theatre,  New  York 

Cash  In  On  The  National 
Publishers  Tie-Up 

With  the  exception  of  “ I11  the  Name  of  the 
Law,”  this  is  perhaps  the  greatest  exploitation 
and  box-office  proposition  of  the  year. 

The  national  tie-up  with  Grosset  and  Dunlap, 
book  publishers — the  great  exploitation  and 
showmanship  provided  by  F.  B.  0.  experts — 
the  powerful  posters— will  put  this  greatest  of 
all  mystery  plays  across  with  a crash  SECOND 
ONLY  TO  “ IN  THE  NAME  OF  THE  LAW.” 

The  whole  world  loves  Sherlock  Holmes.  Here 
he  is  at  his  best,  played  by  a great  artist,  in 


mv/iiz 


WITH  EILLE  NORWOOD  as  SHERLOCK  HOLMES 

FILM  BOOKING  OFFICES  OF  AMERICA,  Inc.,  723  Seventh  Ave.,  N.  Y.  City.  Exchanges  Everywhere 


(ESTABLISHED  APRIL  16,  1877) 


PORTLAND,  ORE.,  SEPTEMBER  2nd,  1922 


Editorial 

FOR  FOUR  WEEKS  one  of  Portland’s  leading  theatres  has  played  a film-comedy  to 
crowded  houses.  Between  seventy-five  and  one  hundred  thousand  people  have  laughed  and 
cried  over  the  predicaments  and  trials  of  “ Grandma’s  Boy,”  and  there  are  probably  as 
many  more  who  would  enjoy  its  intense  human  appeal  if  the  management  of  the  theatre  con- 
tinued to  play  it. 

This  same  film  is  now  on  its  seventeenth  week  in  Los  Angeles  where  nearly  four  hundred 
thousand  people  have  seen  it  at  one  theatre.  In  New  York  during  the  hot  month  of  August  it 
broke  all  attendance  records. 

The  success  of  “ Grandma’s  Boy,”  not  only  in  Portland,  but  in  New  York  and  Los  Angeles,  is 
convincing  argument  that  the  American  people,  as  a whole,  still  love  the  clean,  the  true,  and  the 
beautiful  in  life. 

No  salacious  sex  problem  trails  its  slimy  length  through  the  film,  the  eternal  triangle  is  limited 
in  its  application  to  two  boys  who  vied  in  basking  in  the  smiles  of  one  innocent,  wholesome  girl, 
there  is  fighting  enough  to  satisfy  the  most  belligerent,  for  cause  enough  to  suit  the  most  critical, 
and  bloodless  enough  to  suit  the  most  sensitive.  There  is  lack  of  lavish  display  of  wealth.  Vamps 
and  villains  are  relegated  to  limbo,  and  freak  thrills  are  placed  on  the  absentee  list. 

The  comedy  appeals  to  everyone  who  still  has  faith  in  men  and  women.  We  love  “ grandma  ” 
because  our  memories  still  retain  visions  of  some  one  who  had  faith  in  her  grandchild  and  whose 
face  was  good  for  a boy  to  see.  We  laugh  at  the  boy,  and  wipe  away  a tear,  because  we  have  not 

forgotten  the  rebuffs,  the  timidity,  the  fear,  the  hopes,  the  heartaches  of  our  younger  days. 

* 

“ Grandma's  Boy  ” is  everyone.  The  film  is  not  an  expression  of  the  vagaries  of  a diseased 
imagination,  it  does  not  represent  the  morbid,  the  debased,  the  fetid  side  of  life;  it  tries  only  to  tell 
a simple  story  of  human  faith,  a story  in  which  each  of  us  finds  some  counterpart  in  his  own  life, 
and  it  only  tries  to  make  us  laugh  between  our  smiles  and  tears,  which  is  life  after  all. 

The  success  of  “Grandma’s  Boy”  is  America's  answer  to  the  film  makers.  Create  what  is 
pure,  and  sweet,  and  real,  and  the  American  people  will  open  their  hearts  and  let  you  in. 


WEEK  OF  SEPTEMBER  10th 


5tli  Month. 

Is  Now  In 

...  Los  Angeles 

2nd  Week.  . 

. . . Mark  Strand . . . . 

. New  York  City 

2nd 

u 

. . . Park 

Boston 

2nd 

U 

. . . Alamo 

Louisville 

2nd 

U 

. . . Grand  . 

1st 

(.(. 

. . .Sun 

Omaha 

1st 

<.<. 

. . . Mark  Strand. . . . 

1st 

U 

. . .Temple 

Lockport 

1st 

u 

. . .Castie 

Chicago 

1st 

u . 

. . . Madison 

Peoria 

1st 

u 

. . .Lincoln  Square.. 

1st 

u 

. . .Grove 

........  Elgin 

1st 

u 

. . . State 

Fargo 

1st 

u 

. . . Strand  

Canton 

1st 

u 

. . . Liberty 

1st 

u 

. . Orpheum 

1st 

u 

. . .Auditorium  . . . . 

....  Newark.  0. 

1st 

u 

. . . Marion 

Alarion,  0. 

1st 

u 

. . . Apollo 

. . . Indianapolis 

1st 

u 

. . . Capitol 

. . . Clinton,  Ind. 

1st 

66 

. . . Orpheum 

Ft.  Wayne 

1st 

66 

. . . Movette 

. Richmond,  Ind. 

1st 

u 

. . . Liberty 

. . .Terra  Haute 

1st  Week Victory Evansville,  Ind. 

1st  44  Victory Kokomo 

1st  44  Moon Vincennes 

1st  44  Des  Moines Des  Moines 

1st  44  Strand Marshaltown 

1st  44  Spanish  Casino Ybor  City 

1st  44  Columbia Portsmouth,  O. 

1st  44  Criterion Enid 

1st  44  Paris Durham,  N.  C. 

1st  44  New  Piedmont Oakland 

1st  44  Lowe Berkeley 

1st  44  Gem Durango,  Colo. 

1st  44  Ogden Ogden 

1st  44  Oak Logan,  Utah 

1st  44  Okay Enterprise,  Ore. 

1st  44  Highway Rose  City,  Ore. 

1st  44  Real  Art Astoria,  Ore. 

Has  Finished 

4 Weeks Heilig Portland,  Ore. 

3 44  . . . 

3 44  . . . 

3 44  . . . 

3 44  . . . 

2 44  ... 


Bijou  and  Capitol.  . .Atlantic  City 

Princess  and  Rialto Denver 

Strand San  Francisco 

Roosevelt Chicago 

Temple Toledo 


HAL  ROACH 

Presents  Through 

Associated  Exhibitors 

Arthur  S.  Kane,  President 

HAROLD  LLOYD 


IN 


U 


GRANDMA’S  BOY” 

His  Only  New  Picture  Since  “A  Sailor- Made  Man” 


Foreign  Representative 

Sidney  Garrett 


Physical  Distributors 

Pathe  Exchange,  Inc. 


'T'HE  accused  admitted  breaking  into  the  house 
— and  bonds  were  stolen.  He  admitted  firing 
a shot — and  a man  was  found  dead. 

A girl,  a guest  in  the  house,  challenged  this  con- 
clusive evidence.  Her  heart  told  her  that  justice 
was  being  thwarted. 

Marguerite  Marsh,  Coit  Albertson,  Richard 
Stewart,  Edna  Holman,  Joseph  Marba,  William 
Kendall  and  Frances  White  in  five  reels  of  ex- 
citement. 


FOREIGN  REPRESENTATIVE 


to  Jace 

with 

MARGUERITE  MARSH  and  COIT  ALBERTSON 


Physical  Distributors 

Pathe  Exchange 

INC 


■ ![»h>  m m 

COMEDIES 


A brilliant  showman,  gifted  with  a supreme 
genius  for  fun-making,  Carter  De  Haven 
stands  at  the  peak  among  screendom’s 
comics.  His  most  recent  comedy  hit, 
“ Their  First  Vacation,”  played  the  great 
Capitol  Theatre,  New  York,  and  almost 
wrecked  it  with  laughs. 


two  solid  reels  of  side-splitting  hysterics 


De  Haven  knows  how  to  PLEASE  all 
classes  of  people.  His  comedies  are  gilt- 
edged  and  de  luxe  in  their  dressing.  But 
they  have  touches  of  good  old  hoakum  that 
would  get  a laugh  from  a dyspeptic.  Make 
room  for  ALL  the  De  Havens.  But  make 
room  ESPECIALLY  for  their  latest  and 
greatest  triumph 


the  sweetest  little  couple  in  all  filmdom. 


Presented  by  P.  A.  Powers 


Distributed  by  FILM  BOOKING  OFFICES  OF  AMERICA,  Inc. 

Main  Offices:  723  SEVENTH  AVENUE,  NEW  YORK  - EXCHANGES  EVERYWHERE 


I 


■ 


Seasons 
(B  est  ” 


These  words  have  more  than  one  important 
significance  to  the  Metro  exhibitor  this  year. 

They  voice  Metro’s  wishes  for  the  prosperity 
of  the  showman: 


The  season’s  best” 


They  fix  the  quality  of  the  new  big  Metro 
pictures,  in  relation  to  all  others: 


The 


season  s 


best ” 


They  foretell  the  kind  of  business  the  Metro 
exhibitor  will  do  with  the  amazing  array  of 
special  photoplay  attractions  now  about  to 
be  released: 


The  season’s  best 


Metro 

res  Corporation 


Tictu 


Here 

are 

the 

Crowds 


W Story  by 

rAnthony 


Set  nay io  by 
WARY  O’HARA 

Pholoqraph.t/  by 

JOHN  F.  SEITZ 

5iae)cVtr5ton  bu 

edward  rose 


Jury  imperial  'pictures  Jpt<i-  Exclusive 
Distributors  throughout  Qreat  'Britqtn 
Sir  lJUiUiciniJun/  J^anoging  ^Director 


Distributed  Exclusively  by 


Pictures 

Corporation 

A Bidder  Success  than  the  4 HORS 


Iff  v 

' jkJB 

and  Criticisms 


• • 


2 Proofs  positive 
that  CFhe 


L that  Qfie 

Tlexlngram 


Production  of 


The  Prisoner 


of  Zenda 


is  a picture  no  exhibitor 
can  afford  not  to  capture 


ESSS- 


y 


Here  are  the  criticisms: 


Arthur  James  in  the  Moving  Picture 
World— 

“A  great  attraction  picture.” 

Motion  Picture  News — 

“Bears  all  the  earmarks  of  a 
million-dollar  production.” 

Moving  Picture  World — 

“Rex  Ingram  once  more . . . 
has  supplied  the  screens  of 
the  country  with  a moving 
picture  achievement.” 

Exhibitor’s  Herald — 

“‘The  Prisoner  of  Zenda’ 
has  several  things  in  it  that 
may  make  the  famous  quar- 
tet of  ‘ Horsemen  ’ look  out 
for  their  blue  ribbons.” 


Morning  Telegraph — 

“ ‘The  Prisoner  of  Zenda’ 
should  occupy  a place 
among  our  best  photo- 
plays.” 


New  York  World — 

“ Reflects  credit  upon  its 
makers.” 


Picture  Play — 

“Pure  romance  and  en- 
chantment.” 


Film  Daily — 

“A  splendid  box  office,  sure 
fire  picture.” 

Translated  from  Cine-Mundial — 

“Will  win  applause  and 
profits.” 

New  York  Sun — 

“Easily  the  peer  of  all  ro- 
mantic photoplays.” 

New  York  Journal — 

“A  good  evening’s  entertain- 


New  York  Herald — 

“A  very  good  one,  making 
it  worthwhile  to  fight  one’s 
way  through  the  horde.” 


Daily  News — 

“A  thrilling  and  well  done 
picture  ...  it  is  distinctly 
worth  while.” 

'METRO' 

PICTURE 


ment. 


EMEN  of  the  APOCALYPS 


fjtt  The  Hands 

a\  of  JSTara 

? $L  grab  tbe  fat 
, profits  foryou 

; j A picture  with 
||  - m Business  inevery 


Toun 


Presented,  by  HARRY  GARS  ON 

Photoplay  owned  and  copyrighted  hi/  $uvy  imperial  Pictures  ltd  & elusive 

SAMUEL  ZIER/LER.  Dhbibuiovs  tkruout  C/reat  Britain 

Photo  plaij  Corporation  Sir  W/illiam  fan/  M'n'g  IGiv. . . 


Clara  Kimball 


* .-v 


i , / Ox 


Clara 
K imball 
Young 
is  the 
Star 


Great 

cast,  includ- 
ing Elliott 
Dexter,  Sup 
ports  her 


Harry 
Oarson 
is  the 
Director 


Author  ! 
famous: 
Richard  Wash 
burn  Child, 
Ambassador 
to  Italy 


Advance 
interest 
through  novel 
a best 
seller 


r ~ 

Produc- 
tion is 
Miss  Young's 
most 
lav  ish 


Exploita 
tion  unlim- 
ited , every 
body  has 
hands 


Story 

reveals 

Mysterious 

Russia 


Co-operat 
tive  Adver- 
tising  by 

Publishers  / Everybody 
//  read 
v Serial  in 
Colliers 

^ * ■"  Week,y  a 


The  Hands 


or  Nara 


■n 


wm'-  -r 


Wmm 


mam 


Disiributed  except  in  A lew  Ijovk  and  Novtkevn  Nei^'jeysiij  by 


\>1  Pictures 

A ▼ vi  VJ  Corporation 


' S '+ 

% 


What  a destruct- 
ive youngster, 

The  $5.  BABY 


Site  keeps  smashing 
Box  Office  Records 

Tuck  her  in  the  crib 
of  your  hooking  sched- 
ule, and  watch  her  tell 

Old  Dull  Business 

"Bye  Bye” 


a mvi 


you  forget  ioboolc 


Story  by  Henry  K Symonas 
Scenario  byfohnJj.  Clymev 
Directed  by  W.S.  Van  Dyke 

Jury  Svnpe/iol  Pictures  tid  Exclusive 
Distributor  thruoui  CJreat  Srrtoin 
Sir  William  Jury  Manac/inc/  Dir . 


Tfoui'  Competitors 
■wont ! Not 

after  notices 
like  these : 


NEW  YORK  TIMES— 

Genuinely  poignant . Wins  your  spon- 
taneous sympathy. 


NEW  YORK  WORLD - 

It  is  an  excellent  production  in  every 
particular. 


Jl  LOUIS  BURS  TON  Production 


EVENING  MAIL— 

It  strikes  its  note  of  appeal  as  few 
films  that  have  crossed  the  horizon  of 
the  silver  sheet.  "Forget-Me-Not”  is 
a fine , clean , beautiful  picture. 


NEW  YORK  AMERICAN— 

"Forget-Me-Not,”  at  the  Criterion , 
held  the  attention  engrossingly  from 
the  start  to  finish . It  was  charmingly 
and  artistically  told — genuinely  poig- 
nant drama.  Anybody  who  can  sit 
nonchalantly  through  these  several 
scenes  must  be  callouser  than  any 
professional  critic. 

VARIETY — 

The  picture  looks  strong  enough  to  go 
into  any  of  the  week  stand  houses  and 
get  money. 

NEW  YORK  REVIEW - 

A most  remarkable  picture.  It  is  one 
of  the  finest  pieces  of  work  all  the 
way  around — in  directing,  acting  and 
photography — that  we  have  yet  seen 
on  the  silver  sheet. 

SIEWS— 

"Forget-Me-Not”  is  aptly  named.  Few 
who  see  this  little  screen  drama  will 
soon  forget  its  sweetness  and  charm. 


FILM  DAILY— 

Exhibitors  . . . can  rest  assured  that 
they  will  be  pleased  with  "Forget-Me- 
Not.”  Exploitation  should  be  simj 
enough. 

BILLBOARD— 

The  world  will  not  soon  forget  "Forget- 
Me-Not.” 

SUITABILITY — Show  this  everywhere. 
ENTERTAINMENT  VALUE— 100  percent. 


7vom.  the  novel  by 
Charles  'Jeltorx 
^Pidqivo. 

Adopted  bij 
Bernard 
Mc  Conv ti /e 

Directed  by 
Clar&nce  G 
ftadcjev' 


f Well, I swart! 
If  here  ain’t 

QUINCY  ADAMS 

r^iif  O /Vt irirr^n 


SAWYER. 

in  the  pitchers ! 

I don’t  swear  often, 
but  this  picture 


if  QUINCY 

Madams 

sawyer 


i s a plain  humdintfer 

HERBERT 
LUBIN 


'Pictures 


Presented  hi/  SAWYER 
JL  METRO  S.L  SpeciaLProduction 


Distributed  bif 


G 1 

' 

^jgv/ 

h/1  /a-t  vn\  Pictures 

±V JL ^ LX  V-/  Corporation. 

Junj  Umperiai  Pictures Jdtd.  ticlutive  Distributors  ikruout  tyreat  Qriiain.5ir  )d injury  Wriy  Dir. 


Well,  I alius  said  the  boy’d  make  good 

More’ii  ten  million  people  have  read  the 
book  about  him 

An’  the  play  went  quicker  ’n  hot  cakes 


Say,  who’s  that  playin’  Alice  Pettengill  ? Why,  it’s 

Blanche  Sweet 

And  there’s  Obadiah  Strout  himself.  No,  it’s 


Lon  Chaney 


Who’s  that  purty  girl  with  the  black  eyes  — Lindy 
Putnam,  the  village  vamp? — 

Barbara  La  Marr 


An’  Abner  Stiles,  the  blacksmith? — 


Elmo  Lincoln 


Is  that  Mandy  Skinner?  No,  I d’ clare,  it’s 


Louise  Fazenda 


Say,  where’d  they  get  this  cast? 

Never  saw  such  a high-priced  collection. 
Why  there’s 


June  Elvidge 
Gale  Henry 
Hank  Mann 
Joseph  Dowling 
Edward  Connelly 
Victor  Potel 
Claire  McDowell 


Kate  Lester 
Billy  Franey 
Taylor  Graves 
and  Harry  Depp 


^youtie  Only  Read 


tkeJirst  Chaffte, 

in  the  book  of  big  box-office  business 
Metro  is  printing  on  the  screen  this  year 

Watch  for  these  to  come: 

The  Rex  Ingram  Production  of 

TRIFLING  WOMEN 
♦ 

VIOLA  DANA  in  June  Madness 

A Harry  Beaumont  Production 

♦ 

Louis  B.  Mayer  will  present  the 
FRED  NIBLO  PRODUCTION  of 

THE  FAMOUS  MRS.  FAIR 
COLD  COURAGE 

A Special  Production  of  Ben  Ames  Williams’s  stirring  sea  romance 

All  the  Brothers  Were  Valiant 

♦ 

Robert  Z.  Leonard  will  present 

MAE  MURRAY  in  a new  production 

LAURETTE  TAYLOR 
Peg  O’  My  Heart 


in 


By  J.  Hartley  Manners 


And  Other  Equally  Big, 

Equally  Powerful  Drawing -Cards 

Metro  Fictures 


'METRO' 

PICTURE 


MS 


Co rpora,tionJ  vy$yj-°  " 


directed  by  JAMES  YOUNG 

AV3JA.GRAPH  PICTURE 


ONE-SHEET  POSTER 


ONE-SHEET  POSTER 


ONE-SHEET  POSTER 


(ADV.) 


1454  Motion  Picture  New 


September  23,  1922 


1455 


JUST  what  they  want — THE  REAL  THING!  No  doubles 
used.  Two  famous  stars  ventured  to  the  very  edge  of 
the  grave  to  give  YOUR  PATRONS  A GENUINE 
THRILL!  Imperilled  by  the  crashing  ice,  numbed  by  icy 
water,  lashed  by  a blizzard,  Jane  Novak  and  Roy  Stewart 
WENT  THE  LIMIT  THAT  YOUR  PATRONS  MAY  BE 
ENTERTAINED.  Here’s  a great,  big,  crashing  show  of  the 
snowlands  that  moves  at  high  speed  throughout.  A love  story 
that  goes  straight  to  the  heart.  A show  you  can  bill  like  Mr. 
Ringling’s  circus  and  literally  yank  ’em  into  the  tent. 

Greatest  line  of  posters  and  exploitation  you  ever  saw. 


A Chester  Bennett  Production.  Adapted  by  Marion  Fairfax  from  the  novel  by  Edison  Marshall. 
Book  it  NOW  and  knock  it  for  a row  of  cash-stuffed  box-offices. 


FILM  BOOKING  OFFICES  of  AMERICA,  me. 


723  Seventh  Avenue,  New  York  City 


Exchanges  Everywhere 


We  have  searched  in 
vain  to  Find  adequate 
superlatives  to  de- 
scribe the  splendour 
magnitude  and  d^matic 


Jhe  William  Fox  grandiose 
spectacle  of  ancient  Home 

STAGED  IN  ITALY  - -.2- — 1% 

J.  GORDON  ,«  J^^S>  li 

EDWAR.0S  / I, LI 

ch/rleTsarve iLiZfr'  If  J iMj 

»,a»  - 1 f JL  A fhm 

TRACY  / / ^ I „ .yf%  1)1  M)  >W 


i independenc 

^strength 


L 

INDEPENDENCE 

^STRENGTH 


Ym 

. 

Krc  & , 

I . 

k 


m 


Story  by  RIDGWELL  CULLUM 
Scenario  by  JACK  STRUM  WASSER. 

DIRECTED  By 

BERNARD!.  OURNING 


Q bx  T'ilm 
Corporation 


Released  by 

UNITED  APTUTT  CORPORATION 

MARY  PICKFOPD  CWAflLIE  CWAPLIN 

DOUGLAJ"  TAIf^DANKJ'  D.  V GRimTU 

UIRAM  ADRAMjC  PnCJ-IPENT 


A New  Charles  Ray 
In  a New  Portrayal 

THAT  shows  him  better  than  his  best. 
THAT  brings  the  laughs  fast  and  often. 
THAT  draws  better  after  every  showing. 
THAT  brings  patrons  back  with  friends. 
THAT  has  big  exploitation  possibilities. 

A New  Charles  Ray 
As  a Box-  Office  Star 

Orthur  UP  Kane 

presents 

CWlestcaji 

'ATulorMaJeMan' 

J3y  J'fan'y  (James  Smith 
Os  produced  by  Cohan  and  JSarris 
in  the  United  States  of  Omerica 

Direction • • -(Joseph  De  C/rasse 


OUVUATA 


.’Sr 


BUT 


Queen ie  helps  to  make  this  bur- 
lesque the  outstanding  comedy 
success  of  the  season. 

>Ux  Linder’s 

Sensational  /burlesque 

“THE  THREE 
MJST-GET-THEEES 

Che  Jheuj  Qo/'Ic  J/eusspa pens  Said 

Do  not  miss  “The  Three  Must-Get-Theres” 
— N.  Y.  Tribune. 

It  abounds  in  broad  and  wholesome  mock- 
ery. It  is  enjoyable  and  Mr.  Linder  is  a 
bright  and  resilient  Dart-in-Again  and  it  is 
hoped  that  he  has  come  back  to  the  pic- 
tures for  good. — N.  Y.  Times. 

It  was  good  fun  throughout. — N.  Y.  Globe. 

If  Mr.  Linder’s  comedies  have  been  few 
and  far  between,  quality  more  than  recom- 
penses his  audiences  for  the  irregular  ap- 
pearances of  each. — N.  Y.  Evening  Tele- 
gram. 

This  superlative  comedian  (Max  Linder) 
is  seen  all  too  seldom  on  the  screen. — N. 

Y.  Mail. 

It  is  a dashing,  lively  play  that  leaps  from 
one  joyous  situation  to  another. — N.  Y. 
Call. 

'Why  Jsfot  Qet  Xjouis  ? 


"Ai 


■i  \ 


yj 


r 


,11 


OHied  Producers  and  (Distributors  Corporations 

729  Seventh  O venue,  Shear  C/ork  City 
*-0  ./branch  Office  located  in  each  United  Qrtirtr  Corporation  CxchanUe  — 


r 


From  the  story  by 

JAMES  OLIVER  CURWOOD 


THE  VALLEY  OF 
SILENT  MEN 

With  ALMA* RUBENS 

Played  to  the  biggest  business  of  the 
summer  at  the  Rialto  Theatre,"  week 
of 'August  27th.  Acclaimed  by  New 
York  dailies  and  trade  papers  as  one  of 
the  greatest  pictures  of  the  year. 

Read  what  these  authorities  say: 

The  Picture  is  a real  triumph.  The  writer 
has  seen  at  least  7,684  pictures  of  the 
great  North-west,  but  never  such  a world 
of  scenic  beauty. — Morning  Telegraph 

This  is  one  of  the  best  pictures  recently 
shown. — Film  Daily 

Hats  off  to  Borzage  and  his  settings. 

— Motion  Picture  News 

It  Will  Put  Money  Into  Your  House 

Directed  by  FRANK  BORZAGE 

C?J>  aram  ount  ^picture 


£V<»at*»d  by  Cosmopolitan  productions 


S.  MORGAN  POWELL  in 
“Montreal  Star 


“Captain  Wallace  has  proved  himself 
the  Kipling  of  the  ‘Bluenoses.’  Blue 
Water  is  an  epical  masterpiece  of  the 
sea!” 


THE  SAILOR — official  organ  of 
Canadian  Navy  League 

U.  S.  A. 

“A  vivid  tale  of  the  life  of  the  fisherman 
on  the  wild  Nova  Scotia  coast.” 


Boston  Transcript 


“The  story  brims  over  with  plot  and  action 
• • • is  a most  faithful  insight  into  the  deep- 
water fisherman.” 


DIRECTED  BY 

DAVID  M.  HARTFORD 


PAST  SUCCESSES 

“BACK  TO  GOD’S  COUNTRY” 
“NOMADS  of  the  NORTH” 
“THE  GOLDEN  SNARE” 
“THE  RAPIDS” 

etc. 


“Wallace  can  visualize  for  his 
audience  all  the  evil  and  all  the 
good  there  is  in  the  fisherman.” 


ENGLAND 

“Wallace  is  well  versed 
in  the  mystery  of  the 


PALL  MALL  GAZETTE 

AUSTRALIA 

“Here  is  a virile  writer  that 
out-Kiplings  Kipling.” 

SYDNEY  BULLETIN 

CANADA 


FREDERICK  WILLIAM  WALLACE 

AUTHOR  OF 

“BLUE  WATER” 

and 

“VIKING  BLOOD” 

etc. 

EDITOR  “FISHING  GAZETTE” 


NEW  BRUNSWICK  FILMS,  LTD. 

(ST.  JOHN,  CANADA) 

PRESENT 

“BLUE  WATER” 


A TALE  OF  THE  BAY  OF  FUNDY  FISHER  FOLK 


Portland  (Me.)  Express 


TO  BE  READY  FOR  FALL  RELEASE 
DISTRIBUTION  IN  UNITED  STATES 


MANAGEMENT  OF 

17  West  44th  Street 


1462 


Motion  Picture  News 


When  the  Magnificent  ^ i 

new  EASTMAN!  theatre  f 

in  Rochester  opened 
its  doors  it  presented  the  world’s  best  in 
productions — novelties  and  comedies — 

THAT’S  WHY 

Mr.  George  Eastman 

Personally  Selected 

PLUM  CENTER 
COMEDIES 

That’s  why  the  discriminating  Mr.  Eastman  went  out  of  his  way 
to  land  the  greatest  of  all  rural  comedians  in  the  greatest  of  all 
rural  comedies.  Mr.  Eastman  sought  the  absolute  de  luxe  in 
comedy  entertainment.  He  wanted  the  VERY  BEST  the  mar- 
ket afforded.  So  he  chose  Dan  Mason  and  his  Plum  Center 
Comedies!  No  comedies  have  ever  received  a greater  compli- 
ment. No  words  of  salesmanship,  no  words  of  advertising,  can 
say  more  than  Mr.  Eastman’s  PERSONAL  CHOICE  OP 
PLUM  CENTER  COMEDIES,  the  latest  of  which  is 


Produced  by 
Paul  Gerson 
Pictures  Corp. 


Directed  by 
Robt.  Eddy 


Gentlemen — it’s  an  absolute  out-and-out  RIOT 


Keep  Your 
Eye  on 

F.B.O. 


It  has  that  wonderful  heart  appeal  that  “ made  ” 
“ The  Kid.”  It  has  the  never  - failing  element  of 
human  interest.  It  has  laughs  by  the  yard — sure- 
fire, belly  laughs  all  classes  of  people  enjoy. 


It  is  a comedy  we  can  recommend  with  the  utmost 
sincerity.  It  is  in  every  sense  of  the  word — A 
RIOT!  Follow  Mr.  Eastman’s  lead  and  BOOK  IT 
YOURSELF— RIGHT  NOW! 


FILM  BOOKING  OFFICES  of  America 

723  SEVENTH  AVE.,  N.  Y.  CITY  Exchanges  Everywhere 


September  2 3 , 1922 


1463 


i Story  the  Whole  Nation  Loves** 
Proves  a Real  Box  Office  Picture/ 


Read  Balaban  and  Katz’  wire 
of  extraordinary  business  at 
the  Chicago  theatre — 

“‘Kindred  of  the  Dust’ 
opened  at  the  Chicago  Thea- 
tre to  tremendous  business. 
From  our  observation  of  the 
impression  the  picture  is  mak- 
ing on  our  audiences  First 
National  has  a worthy  suc- 
cessor to  the  biggest  dramatic 
production  of  the  year.  Both 
men  and  women  wept  at  the 
powerful  emotional  scenes  in 
this  picture.  Exhibitors  have 
an  opportunity  for  great 
results  by  getting  back  of  this 
picture.  It  is  perfect  in  every 
detail  and  we  can  not  recom- 
mend it  too  highly.” 

Your  Patrons  Are 
Waiting  for  It! 

5,000  persons  thrilled  to  this  story 
in  the  Saturday  Evening  Post. 
Hundreds  of  thousands  are  reading 
the  novel  which  is  one  of  the  best 
sellers. 

Every  one  of  them  will  want  to  see 
it.  Book  it  NOW! 

A First  National  Attraction 


An  R.A.Walsh  production 

with 

MIRIAM  COOPER 


I 


1464 


Motion  Picture  N e t L 


THE  CAST 


Miriam  Cooper 
Lionel  Belmore 
Ralph  Graves 
Ln genie  Besserer 
Elizabeth  Waters 


Maryland  Morne 
W.  J . Ferguson 
Carolyn  Rankin 
Pat  Rooney 
Bruce  Guerin 


Complete  Description 


L Everythin? 


CHARACTER  OF  STORY 

A big,  human  story  of  love  in  the  lumber  camps  .k 
the  giant  forests  of  the  Northwest — colorful  romati 
— pathos  that  makes  men  and  women  weep — tenctr 
poignant— thrills  of  breaking  log  booms,  surging  watr 
and  men  fighting  for  life — a drama  of  a man’s  undyii 
faith  in  the  woman  he  loves — tense  suspense — r-< 
touches  of  humor — a real  audience  picture. 


A TASTE  OF  THE  PLOT 


Nan  and  her  father  settle  as  squatters  on  “the  sawdust  pilc’v 
the  lumber  camps  of  the.  rich  Hector  McKaye.  She  and  i 
lumberman  s son  form  a childhood  friendship  which  growsh 
love  as  they  mature.  To  break  the  friendship  McKaye  sends  i. 
son  to  college  and  Nan  to  the  city  to  have  her  unusual  va> 
trained.  There  she  is  swept  off  her  feet  by  a man  of  the  welt 
who  marries  and  deserts  her  and  a child  that  is  born.  Nan  retux. 
to  “the  sawdust  pile"  broken  hearted.  Her  childhood  sweethe 
is  back — and  real  love  comes.  But  the  lumber  king  forbids  li 
marriage.  Nan  quits  the  place,  sacrificing  her  own  love  for  ’i 
sweetheart.  He  is  true  to  his  love,  and  grieving  over  her  hs 
he  exposes  himself  in  the  lumber  camps  and  becomes  delirious 
ill.  Dying,  Nan  is  sent  for,  and  he  recovers.  Then  he  learns  L 
father  is  sending  Nan  away  again,  and  leaves  his  home  to  s I 
her.  They  are  married,  but  father  and  sou  are  estranged.  f \ 
lows  a series  of  thrilling  episodes — a new  heir — and  a touch  t 
reconciliation. 


ACCESSORIES 


Twenty-four-sheet  poster. 
Six-sheet  poster. 

Two  sorts  of  three-sheets. 

Two  sorts  of  one-sheets. 

Eight  11x14  lobby  photos  in 
full  eolors. 

Two  22x28  lobby  photos  in  full 
colors. 

Set  of  8x10  lobby  photos — sepia. 


Window  card,  14x22,  in  i|i 
colors. 

Set  of  three  slides. 

Trailer. 

Music  cue  sheet. 

Set  of  press  photos. 

Set  of  ad.  stills. 

Set  of  star  photos. 
Rotogravure  window  card. 


Its  too  bad  you  re  so  sinful " 


A FIRST  NATIONAL  ATTRACTIO 


"You  shan't  touch  him." 


7be  baby  brought  reconciliation 


'Give  her  up  or  get  out  of  my  house " 


AnR.A.Walsh  Productior 


September  23,  1922 


1465 


FACTS  ABOUT  THE  PICTURE 
FOOTAGE— 7424  ft.  RUNNING  TIME- 
88  minutes. 

AUTHOR — Peter  B.  Kyne,  famous  as  a 
novelist  throughout  the  country,  writer  for  the 
Saturday  Evening  Post  and  other  big  magazines. 
DIREC  i OR — R.  A.  Walsh,  a famous  director 
who  has  made  such  successes  as  “ The  Oath,” 
“ Serenade  ” and  “ The  Honor  System.” 
SCENARIO — J.  T.  O’Donohoe,  one  of  the 
most  successful  of  screen  writers. 
PHOTOGRAPHY  — Especially  noteworthy 
with  rugged  outdoor  scenes  and  admirable  in- 
teriors— including  a novel  “ focus  out  ” instead 
of  a “ fade  out.  By  Lyman  Broening  and  Charles 
Vanenger.  The  exquisite  art  settings  are  accomplished 
by  William  Menzies. 

LIGHTING — Especially  fine  and  carefully  done,  with 
unusual  effects. 


HOW  TO  PLAY  IT 

Play  up  name  of  author 
who  has  an  international 
reputation,  and  character 
of  the  story.  Star’s  name 
also  will  draw. 

A rustic  effect  in  your 
lobby,  with  hack  to  give  a 
log  cabin  effect,  will  pre- 
sent the  correct  atmos- 
phere. Photographs  of  the 
north  lands,  streams  and 
forests  will  be  effective.  A 
sawdust  pile  with  chips 
and  twigs  and  a minature 
log  cabin  to  give  the  touch 
ot  the  lumber  camps  will 
attract  attention.  A tie  up 
with  the  bookstores  and 
lib  raries  on  the  now  fa- 
mous novel  will  aid. 


CATCH  LINES 


Peter  B.  Kyne’s  famous  novel  a 
picture  triumph. 

“ Kindred  of  the  Dust  ” — the 
drama  of  a man’s  belief  in  the 
woman  he  loves. 

Drama  moves  as  swiftly  as  the 
roaring  flood  of  timber  which 
bore  down  on  two  grappling  men 
— one  fighting  for  his  life,  the 
other  almost  throwing  life  away. 
A story  of  the  great  Nor’west 
and  the  people  who  grow  there. 
“ It  has  more  human  appeal 
than  any  picture  I have  ever 
made,”  says  R.  A.  Walsh — and 
he  certainly  has  made  some 
mighty  pictures. 

A play  as  strong  as  the  forest 
giants  that  tang  it. 

1 he  stern  old  Laird,  the  Son, 
Nan  of  Sawdust  Pile — love’s 
own  outcast — stride  from  hook 
to  screen  in  “ Kindred  of  the 
Dust.” 


Treacher 


fU 


Bedtime 


Then  the  fi^ht  he^an . 


"KINDRED  oTthe  DUST" 


1466 


Motion  Picture  N e w 


"It  makes  you  hold  your  breath  f 


a*  \ 

/ f \ \ 
% ’ 


/■ 


i 


That'  s what  the  Chicago  Tribune  says — but  it  will  pay  you 
to  read  their  review  in  full.  We’ve  only  space  to  give  you  ex- 
cerpts of  the  other  reviewers,  but  they’re  just  as  strong.  This 
picture  has  made  a big  hit  in  New  York,  Chicago  and  Los 
Angeles.  It’ll  do  it  for  you  too! 


FLAWalsh 


The  N eus papers  say. 


“ Just  as  good  a film  as  it  was  a story  and  we  can’t 
think  of  anything  more  praiser  to  describe  it.” — New 
York  Evening  World. 


“Unusually  interesting.” — Arew  York  Sun. 


“ A vigorously  presented  story,  told  smoothly  and 
eloquently  and  swiftly.  Well  worth 
York  Journal. 


seeing.” — New 


“ Graphically  told  with  absorbing  interest  from 
beginning  to  end.  True  to  life  and  a genuine  pleasure 
to  see.” — New  York  American. 


“ A rare  pleasure  of  enjoying  a good  photoplay 
beautifully  and  simply  done.  The  acting  is  wonderful. 
Direction  is  inspired.” — Netv  York  Evening  Post. 

“ Beautiful  in  detail.” — Los  Angeles  Times. 

held 


“ Suspense  and  interest 
Los  Angeles  Record. 


are 


throughout. ”- 


“ All  that  can  be  asked — a noteworthy  film.” — 
Los  Angeles  Herald. 

“ Handled  in  masterly  fashion — poignantly  inter- 
esting— played  with  remarkable  strength.  The  picture 
is  unusual.” — Los  Angeles  Express. 

“ Superb  direction — a splendid  portrayal.” — Los 
Angeles  Examiner. 


The  Trade  Experts  say 


“ Sympathetic  in  appeal  and  strong  in  human  inter- 
est. Expert  acting  and  direction.  Smooth,  swift — a 
valuable  box  office  asset.” — Exhibitors  Trade  Review. 


“ Holds  the  sympathy  from  first  to  last, 
interest.” — New  York  Telegraph. 


Great  heart 


“ Splendid  direction  and  good  acting.  A colorful 
romance  with  audience  appeal — originality  in  treat- 
ment. Hard  to  equal.  The  photography  is  excep- 
tional. No  better  story  could  be  selected  for  Miriam 
Cooper.  She  makes  it  rich  with  tender  emotion.  It 
is  Mr.  Walsh’s  masterpiece.  There  is  sentiment, 
humor,  rugged  exteriors,  a fine  thrill,  tense  suspense, 
and  a fight  realistic  enough  to  startle  anyone.  A weli 
rounded,  high  class  feature — every  class  of  audience 
can  appreciate  it.” — Motion  Picture  News. 


A First  National  Attraction 


99 


KINDREDS  DUST 


Motion  Picture  News 


Tell  the  Truth 


EVER  since  the  days  of  the  first  store 
show,  the  motion  picture  has  been,  in  the 
minds  of  certain  very  influential  people, 
an  undesirable  addition  to  an  already  menacing 
institution — the  theatre. 

As  the  industry  grew,  the  opposition  of  these 
misguided  but  probably  in  most  cases,  perfectly 
sincere  persons,  increased  in  a corresponding 
ratio. 

This  opposition  has,  obviously,  been  aided 
and  abetted,  by  our  own  indifference  to  criticism 
and  our  failure  to  take  advantage  of  opportuni- 
ties presented  for  defense. 


constructive  means  of  securing  better  pictures 
through  cooperation;  we  must  tell  the  truth 
about  company  and  industry.” 

And  Mr.  Jones  knows  whereof  he  speaks. 
Southern  Enterprises  has  been  carrying  on  an 
educational  campaign,  fully  explained  by  Mr. 
Jones’  articles,  the  last  of  which  appears  in  this 
issue  that  proves  beyond  a doubt  that  fair 
minded  people  can  be  won  to  the  cause  of  the 
photoplay.  Its  proof  is  the  best  of  all  evidence 
— it  has  been  done. 


It  has  become  a tradition  that  we  must  be 
maligned  in  various  degrees,  depending  on  the 
attitude  of  the  opposition — whether  simply 
through  ignorance  or  prejudice  or  by  malicious 
intent. 

And  yet  the  remedy  for  this  condition  that 
has  cost  so  much,  is  relatively  simple.  Just  a 
matter  of  telling  the  truth — the  manner  of 
telling  to  be  intelligently  selected  of  course. 

Here  is  the  way  Turner  Jones  of  the  South- 
ern Enterprises,  who  is  writing  a series  of  four 
articles  in  Motion  Picture  News  on  the  sub- 
ject of  motion  pictures  and  their  relations  with 
the  public,  briefs  our  case: 

“ We  must  take  the  public  frankly,  candidly 
and  avowedly  into  our  confidence  in  making 
it  conversant  with  the  facts  and  problems  of 
our  theatres,  companies  and  industry.  Our 
problems  must  be  laid  before  the  public  in  a 
favorable  manner;  we  must  teach  the  public 


The  methods  that  have  been  employed  could 
only  be  epitomized  in  this  limited  space.  We 
recommend  to  our  readers,  those  who  have  not 
already  done  so,  a careful  study  of  the  four 
articles  referred  to  above.  They  tell  the  story 
of  perhaps  the  most  constructive  step  of  its  kind 
yet  undertaken  and  of  what  is  certainly  a most 
illuminating  example  of  the  results  accruing 
from  intelligent  and  expertly  conceived 
propaganda. 

* * 

The  whole  industry  owes  a debt  to  Mr.  Jones 
and  Southern  Enterprises  that  can  not  be 
measured  in  dollars  and  cents  alone.  They 
blazed  a trail  that  every  circuit  organization 
should  emulate  to  the  nth  degree  and  every 
individual  manager  should  copy  so  far  as  it 
is  possible. 


VOL.  XXVI 


SEPTEMBER  23,  1922 


No.  13 


146S 


Motion  Picture  News 


HAIL  to  Pola  Negri!  The 
eminent  Polish  star  has 
stepped  on  American 
soil  where  she  will  continue  to 
flash  her  charm  and  person- 
ality under  the  guidance  of 
Famous  Players.  It  was  in- 
deed fitting  and  proper  that 
contractual  obligations  should 
be  forgotten  while  the  Para- 
mount executives  in  general 
and  Adolph  Zukor  in  particu- 
lar tendered  a luncheon  in  her 
honor. 

Last  Wednesday  at  Sherry’s 
the  representatives  of  the  press  ” ” “ “ “ “ ^ ” ” 
and  other  guests,  including  E.  J.  Ludvigh,  E.  E.  Shauer, 
Ben  Blumenthal,  S.  R.  Kent,  Hugo  Reisenfeld,  Robt.  T Kane, 
and  Thomas  Meighan  came  and  saw  and  Pola  Negri  con- 
quered. After  a brief  visit  in  New  York,  the  new  Paramount 
star  will  leave  for  Los  Angeles  to  begin  work  in  her  first 
American  production,  “ Bella  Donna.” 

It  is  an  accepted  fact  concerning  America  that  we  always 
demand  the  best.  Art  has  no  nationality  when  this  country 
beckons.  We  take  Caruso,  Godowsky,  Gabrilowitsch, 
Stransky,  Schumann-Heink,  Galli-Curci,  Kreisler — to  men- 
tion a few — and  call  them  our  own.  And  now  Pola  Negri 
comes  to  us.  We  hope  she  will  like  this  country  well  enough 
to  call  it  HOME. 

# * # 

Carter  DeHaven,  F.  B.  0.  comedy  star,  arrives  in  New  York 
today  and  will  be  entertained  at  a luncheon  at  the  Hotel  Astor 
on  Monday,  together  with  representatives  of  the  press  and  film 
notables.  He  recently  completed  five  two-reel  comedies  for 
Film  Booking  Offices,  and  has  been  taking  his  vacation  in  the 
form  of  a cross-country  personal  appearance  tour.  He  will 
remain  in  New  York  several  days  and  then  head  south,-  taking 
in  Philadelphia,  Washington  and  southern  cities,  after  which 

he  will  return  to  Los  Angeles  to  resume  work. 

# # # 

rr,IIE  Majestic  steamed  into  port  Tuesday  and  among  the 
-*■  passengers  u'ho  registered  happiness  was  Mabel  Normand. 
The  star  of  “ Molly  0 ” will  leave  for  the  Coast  shortly. 

IT’S  an  eerie  atmosphere  which  greets  the  spectator  from  the 
Rivoli  and  Capitol  screens  this  week.  Wallace  Reid’s  pic- 
ture, ‘‘  The  Ghost  Breaker,”  at  the  Rivoli,  takes  you  on  a 
spooky  journey  through  the  chambers  of  a castle  in  Spain, 
while  “ The  Hound  of  the  Baskervilles  ” at  the  Capitol  intro- 
duces a “ creepy  ” canine  who  dashes  afire  along  the  moors 

of  Devonshire.  The  ghost  should  walk  in  on  these  pictures. 

*=  # # 

RICH  characterization  marks  the  Kate  Douglas  Wiggin 
story,  “ Timothy’s  Quest,”  which  comes  to  the  screen 
singing  a cheery  song  of  love  and  faith.  Here  is  a picture 
which  needed  the  most  perfect  of  types  to  land  fidelity  to 
the  original.  And  they  step  into  their  characters  so  ad- 
mirably that  it  seems  as  if  they  might  have  stepped  right 
from  the  pages  of  the  book. 

Marie  Day  gives  a marvelous  study  as  the  stern,  unyield- 
ing aunt.  Her  severe  manner  of  wearing  her  hair — her 
expression  of  looking  into  yesterday  and  remembering  some- 
thing which  should  have  been  forgotten — the  prim  attitude 
of  the  congenital  old  maid,  brought  forth  in  every  gesture, 
whether  it  is  manifested  in  the  folded  arms,  the  “ cross- 
patch  ” look,  or  the  measured  tread  of  her  carriage — these 
points  suggest  perfect  pantomime.  You  will  recognize  this 
religious  spinster  if  you  have  lingered  in  the  country.  She 
is  out  of  touch  with  things.  Hers  is  an  old-fashioned  school 
— a school  which  taught  her  that  a frequent  smile  is  akin 
to  a sinful  thought.  And  Marie  Day  never  loses  her  grasp 
upon  this  character. 

The  other  spinsters  are  well  played,  too.  One  is  expressed 


PICTURES 

AND 

PEOPLE 


in  the  garrulous  type — the 
little  fussy,  fidgety,  talkative 
woman,  admirably  caricatured 
by  Vivian  Ogden.  She  gossiped 
in  “ Way  Down  East,”  and  she 
gossips  in  “ Timothy’s  Quest,” 
though  tragedy  doesn’t  follow 
through  her  idle  chatter  here. 
Margaret  Seddon  plays  a third 
spinster.  This  figure  is  also 
recognizable,  for  she  represents 
the  victim  of  a broken  ro- 
mance. Her  day  is  over  and 
she  knows  it.  So  she  broods 
and  smiles  and  is  kind  toward 
everyone.  Watching  these 
three  actresses  express  such  perfect  acting  is  a treat  indeed. 

* * * 

HERE  is  an  item  of  interest  which  will  come  as  a severe 
shock  to  the  industry.  Benjamin  B.  Hampton  has 
issued  announcement  that  he  has  retired  from  the  film  busi- 
ness and  it  is  not  his  intention  to  engage  in  picture  produc- 
tion again  either  now,  or  in  the  future.  Mr.  Hampton’s 
policy  of  production  has  always  been  marked  by  an  honesty 
of  purpose.  He  has  always  striven  to  make  clean,  whole- 
some pictures — and  his  sincerity  in  this  direction  has  made 
these  pictures  censor-proof. 

Everyone  identified  with  the  screen  wishes  Mr.  Hampton 
the  best  of  health  and  success. 


L 


ONGFELLOW’S  celebrated  poem,  “ The  Courtship  of 
Miles  Standish,”  is  going  to  be  picturized.  And  Charles 
Ray  will  doubtless  speak  for  himself  in  the  role  of  John  Alden. 
The  star  is  at  present  engaged  upon  the  picturization  of  the 
Whitcomb  Riley  poem,  “ The  Girl  I Love.” 

# # * 

TIT  ALT)  EM  All  Young  has  arrived  in  New  York  where  he 
will  be  engaged  in  writing  the  continuity  for  the  Herge- 
sheimer  novel,  “ Java  Head.” 

# # # 

MAYBE  you  don’t  think  Bull  Montana  is  a good  business 
man ! Back  in  his  old  home  town  in  Italy  he  was  visited 
by  a committee  appointed  by  the  mayor  to  ask  him  if  he  would 
permit  a statue  of  himself  to  be  erected  on  the  public  square. 
Bull’s  modesty  came  to  the  rescue  and  while  he  blushed  over 
the  thought  of  his  classic  features  being  handed  down  to  pos- 
terity, he  tersely  replied  in  a characteristic  manner  that  brooks 
no  argument — “ They  can  pay  to  see  me  on  the  screen.” 

# # * 

TO  TIN  C.  COLTON,  one  of  the  guiding  spirits  of  the  Marr 
J and  Colton  Co.,  Inc.,  Warsaw,  N.  Y .,  builders  of  organs, 
arrived  in  New  York  last  iceek  for  a business  jaunt  through 
the  metropolitan  district. 

« # * 

ttnpHE  fault  dear  Brutus  lies  not  in  our  stars  but  in  our- 
A selves.”  To  the  citizens  who  live  in  Stratford-on- 
Avon,  picture  dramas  are  lurid  plays  of  life.  The  birthplace 
of  Shakespeare  is  to  be  kept  sacred  from  the  “ malign  atmos- 
phere ” of  “ lurid  ” plays  put  out  by  American  screen  pro- 
ducers. 

According  to  a despatch  gleaned  from  the  New  York 
Herald,  American  Consul  Bailey  has  reported  to  the  Com- 
merce Department  that  a project  to  invade  Stratford  with 
“ picture  palaces  ” stirred  the  townsfolk  to  indignation.  A 
mass  meeting  attended  by  leading  citizens  promptly  squelched 
the  plan. 

When  American  producers  suggested  the  idea,  in  line  with 
a plan  to  expand  their  field  of  activity  abroad,  practically  the 
whole  of  Stratford’s  population  was  up  in  arms  and  made 
successful  attack  upon  purely  sentimental  grounds. 

As  Lady  Macbeth  has  it — “Out,  damned  spot!” 


1469 


September  2 j , / p 2 2 


Joseph  Plunkett,  managing  director  of  the  Mark  Strand  the- 
atre, New  York,  and  R.  H.  Clark,  treasurer  and  general  man- 
ager of  First  National’s  New  York  Exchange,  looking  over  the 
print  and  lobby  stills  of  Norma  Talmadge  in  “The  Eternal 
Flame,’’  which  will  be  shown  at  the  Strand  next  week 


THROUGH  courtesy  of  Marshall 
Neilan,  Pete  Smith  has  been 
loaned  to  Douglas  Fairbanks  to 
supervise  the  exploitation  for  the 
“ road  showing  ” of  “ Robin  Hood.” 
Loaning  a publicity  man  is  worthy 
of  mention  since  there  appears  to  be 
no  record  that  the  idea  is  in  general 
practise.  Pete  appears  to  be  making 
his  typewriter  count  for  something. 

'T'HOMAS  INCE  decided  to  give 
. his  picture  “ Jim  ” a new  title. 
So  lie  offered  $250  for  a winner.  The 
best  suggestion  came  from  Harry 
Wilbur,  proprietor  of  the  Rialto 
theatre,  Fullerton,  Calif.,  who  icon 
the  prize  with  “ What  A Wife 
Learned.” 


OUR  congratulations  to  the  Wil- 
liam S.  Harts.  William  S.  Hart, 

Jr.,  arrived  on  this  planet  recently 
and  reports  have  it  that  Mrs.  Hart 
(Winifred  Westover)  and  child  are 
doing  nicely,  thank  you.  It  is  a well 
known  fact  that  when  the  stork  de- 
posits an  heir  upon  a father’s  door- 
step, his  friends  always  rise  to  re- 
mark that  he  is  a chip  of  the  old 
block.  We’d  like  to  wager  a type- 
writer against  a couple  of  guns  and  a 
pinto  pony  that  Dad  was  asked  this 
one— not  once  but  five  and  fifty  times 
— “ Well,  Bill,  are  you  going  to  make 
a cowboy  star  out  of  him?  ” 

ife 

THE  train  kept  moving  that 
carried  Thomas  Meighan  from 
the  Coast.  The  Paramount  star  ar- 
rived in  New  York  Monday  and 
after  a jaunt  into  the  George  Ade  country,  where  he  will 
confer  with  the  famous  Hoosier  author  and  humorist,  will 
return  to  the  metropolis  to  begin  work  on  Mr.  Ade’s  “ Back 
Home  and  Broke,”  written  especially  for  the  star.  If  you 
want  to  know  how  long  the  friendship  has  endured  between 
the  author  and  the  actor,  consult  your  old  theatre  programs 
or  your  memory.  You  will  need  to  return  to  many  yester- 
days when  “ The  College  Widow  ” graced  the  stage.  There 
was  Tom  in  the  leading  role  of  the  football  player. 

>|c  >(j  jj; 

PEERING  westward  toward  the  land  of  the  studios  is  Louis 
Burston,  producer  of  “ Forget  Me  Not.”  His  plans?  To 
begin  work  on  a neiv  large  production,  the  name  of  which  has 
not  been  announced. 

* * * 

HERE  is  a picture  which  should  make  some  noise.  We 
present  “ Blow  Your  Own  Horn,”  which  Wesley  Ruggles 
will  produce  at  once,  starring  his  brother,  Charles  Ruggles. 
The  film  is  an  adaptation  of  Owen  Davis’  play  of  the  same 
name. 

# * # 

HE  Broadway  Limited  steamed  into  the  Pennsylvania  Sta- 
tion, Monday  and  Sol  Lesser  and  Harry  D.  Wilson  stepped 
forth  with  a world  of  news  which  will  be  found  on  another  page 
of  this  issue.  <■ 

j/:  jj*. 

JEROME  LACHENBRUCH  writes  from  Berlin  that  much 
film  activity  is  going  on  in  the  land  beyond  the  Rhine. 
New  ideas  are  constantly  being  tried,  though  most  continu- 
ities are  still  undeveloped.  The  correspondent  feels  sure  that 
the  Germans,  with  their  freedom  from  puritanical  censorship, 
are  closer  to  real  MOTION  PICTURE  than  the  Americans. 
He  advises  us  that  if  we  don’t  watch  our  step,  they  are  going 
to  put  one  over  on  us,  and  show  us  up  as  good  technicians 
and  little  more.  They  have,  through  technical  inefficiency, 
spoiled  hundreds  of  marvelous  stories.  We  spoil  them  by 
changing  the  stories  into  unrecognizable  monstrosities.  Mr. 
Lachenbruch  believes  in  calling  a spade  a spade.  This  is  one 
industry  where  one’s  toes  are  not  sacred.  A little  stepping 
on  them  now  and  then  makes  walking  easier  in  the  end. 

, ^ * 

MOTION  PICTURE  NEWS  reviews  Norma  Talmadge’s 
new  picture,  “ The  Eternal  Flame  ” this  week.  Mr. 
Larkin  says  “ Better  than  ‘ Smilin’  Through,’  ” which  is  a 
comparison  that  certainly  ought  not  be  odious  to  anyone,  Miss 
Tadmadge,  Joe  Sclienck,  First  National  or  the  exhibitor. 

It  looks  as  if  J.  D.  Williams  when  he  talked  for  publication 
in  Motion  Picture  News  on  big  pictures,  some  time  ago,  knew 
that  his  ivords  wouldn’t  boomerang  to  the  detriment  of  First 
National’s  product  this  fall. 


ROBERT  E.  PRITCHARD  and  Howard  Deitz,  Gold- 
wyn’s  advertising  manager,  are  busy  organizing  an 
exploitation  department  that  is  intended  to  be  second  to 
none.  It  will  be  headed  by  Mr.  Pritchard. 

Motion  Picture  News  is  eager  to  predict  great  things  for 
Mr.  Pritchard  and  his  new  department.  No  one  in  the  busi- 
ness deserves  more  credit  for  the  place  that  exploitation  and 
the  exploitation  man  holds  in  the  film  world,  than  “ Bob  ” 
Pritchard.  No  man  is  to  be  found  who  is  more  of  a veteran 
in  the  field.  As  long  ago  as  the  “ Triangle  Days,”  “ Bob  ” 
was  practising  practical  exploitation  from  the  newspaper 
picture  page  angle  in  New  Orleans. 

Then  he  came  to  Motion  Picture  News,  where  he  developed 
what  had  been  a rather  perfunctory  exhibitor  department 
into  the  Exhibitor’s  Service  Bureau,  the  first  real  exploitation 
service  to  be  offered  trade  paper  readers.  Now  this  further 
step  upward  in  a field,  in  which  few  have  specialized  so  suc- 
cessfully. Congratulations  to  both  Goldwyn  and  Mr. 
Pritchard.  # *=  * 

IF  further  evidence  is  needed  to  convince  either  exhibitor  or 
layman  that  Harold  Lloyd’s  latest  picture,  “ Grandma’s 
Boy,”  is  a knockout,  same  can  be  found  in  the  fact  that  it  is 
playing  the  New  York  Mark  Strand  for  the  second  week. 

Managing  Director  Plunkett  likes  to  keep  the  regulars  com- 
ing around  once  a week,  and  it  takes  something  way  above  the 
just  good  picture  to  make  him  change  his  policy,  which  by  the 
way,  isn’t  such  bad  showmanship  either. 

So  when  Joe  holds  a production  over  put  it  down  that  there 
is  a jam  at  the  box  office  window  and  a pleased  crowd  in  the 
theatre.  Incidentally  Lloyd  might  well  take  unto  himself  a 
middle  name — consistency.  This  makes  about  a dozen  good 
ones,  with  never  a flop.  Who  said  making  a good  picture  was 
more  or  less  of  a chance? 

# 

66  WHEN  knighth°OD  WAS  IN  FLOWER,”  Cos- 
* ▼ mopolitan’s  latest  and  without  a doubt  greatest 
production  has  begun  its  indefinite  New  York  run  at  the 
rejuvenated  Criterion  theatre,  leased  from  Famous  Players- 
Lasky  as  a permanent  home  for  Cosmopolitan  pictures  prior 
to  their  general  release  throughout  the  country. 

This  famous  play,  almost  a generation  old,  has  proven 
wonderful  picture  material.  All  its  rorpance,  dramatic  values 
and  originality  has  been  brought  to  the  screen  and  much 
which  the  stage  could  never  hope  to  present  has  been  added. 

The  Cosmopolitan  production  staff  has  outdone  itself. 
Such  opulence  is  a revelation  even  in  these  days  when  the 
million  dollar  picture  is  not  an  unusual  occurence. 

All  that  an  unstinted  appropriation,  skilled  technicians, 
master  directors  and  an  all  star  cast  might  be  expected  to 
deliver,  is  realized. 

“ When  Knighthood  Was  in  Flower  ” enters  the  class  of 
great  motion  pictures,  with  never  a dissenting  vote. 


1470 


Motion  Picture  New 


Few  Theatres  Expect  Serious  Fuel  Shortagi 


Further  Reports  from  News  C orrespondents 
Show  Few  Houses  Will  Have  to  Close 


! 


FURTHER  reports  from  correspondents 
^.his  week  failed  to  alter  the  statement 
made  last  week  in  Motion  Picture  News 
to  the  effect  that  the  fuel  situation  of  theatres 
for  tills  winter  was  not  as  serious  as  believed 
by  some,  and  that  no  serious  disturbance 
should  be  caused  in  the  industry  this  winter 
through  the  closing  of  theatres. 

In  certain  areas,  however,  conditions  are  not 
as  favorable  as  might  be  desired,  and  much  de- 
pends upon  the  length  and  severity  of  the 
winter.  In  almost  every  case,  exhibitors  ex- 
press their  determination  to  keep  open  this 
winter,  even  though  they  are  forced  to  burn 
oil  or  wood. 

The  following  reports  have  been  painstak- 
ingly gathered  by  correspondents  of  Motion 
Picture  News,  and  present  the  best  informa- 
tion obtainable  in  the  respective  localities: 
BUFFALO.  N.  Y. : Situation  in  this  city 
rather  unfavorable,  and  managers  face  winter 
with  varying  degrees  of  optimism.  Three 
houses,  Mark  Strand,  Victoria  and  Regent, 
have  their  coal  in  for  the  winter.  Loew’s  State 
has  a few  days’  supply  on  hand,  and  plans 
to  burn  wood.  The  Lafayette  Square  and 
Olympic  have  none  on  hand,  but  state  they 
can  get  necessary  supply.  The  Elmwood  has 
none  on  hand,  but  has  order  in  for  half  a win- 
ter’s supply.  At  Niagara  Falls,  the  Strand 
has  two  carloads  on  hand,  and  the  Imberg 
plans  to  burn  coke  mixed  with  pea  coal. 

WASHINGTON,  D.  C. : Situation  here 
fairly  good,  as  a whole.  The  three  Notes 
Brothers’  houses.  Criterion,  Plaza  and  Em- 
press, buy  six  months  in  advance.  The  Strand 
and  Empire  have  about  three  weeks’  supply  on 
hand.  The  Crandall  houses  have  a consider- 
able supply  on  hand,  and  can  run  up  to 
March,  1923;  some  of  the  houses  longer  than 
this.  These  include:  Metropolitan,  Knicker- 
bocker (now  being  replaced  by  the  Ambassa- 
dor'), Savoy,  York,  Joy,  Avenue  Grand, 
Apollo,  Park  View  (building)  and  the  Lincoln. 
The  Strand,  Cumberland.  Md. ; Apollo  and 
Strand,  Martinsburg,  W.  Va.,  and  Rialto  and 
American,  Roanoke,  Va.,  will  get  through  the 
winter,  as  will  also  the  Virginia  and  Maryland. 
The  Leader  and  Keith’s  have  about  two  weeks’ 
supply  on  hand.  The  Rialto,  Palace  and 
Loew’s  Columbia  are  not  very  favorably  sit- 
uated. although  the  latter  may  receive  its  reg- 
ular supply  because  of  the  office  building  in 
which  it  is  located. 

GREENSBORO,  N.  C.:  The  general  man- 
ager for  the  Pryor  Brothers  and  Leitch  in- 
terests, operating  eleven  houses  in  the  south, 
states  that  there  is  no  coal  on  hand  and  that 
a statement  of  requirements  has  been  filed. 

MINNEAPOLIS,  MINN.:  Coal  situation 
comparatively  bright,  despite  poor  condition 
of  state,  as  majority  of  theatres  are  owned 
by  Finkelstein  and  Ruben  interests,  and  the 
purchasing  department  of  this  firm  has  made 
provision  for  fuel  for  several  months.  Coal 
on  hand  at  present  will  last  until  January  1, 
1923.  The  situation  throughout  the  state  is 
not  so  good.  Coal  for  Minnesota  is  largely 
shipped  down  the  Great  Lakes,  and  after 
navigation  on  the  lakes  closes,  little  more  can 
be  brought  in.  The  governor  of  the  state  has 
urged  residents  to  observe  war  time  conserva- 
tion. 

RACINE,  WIS.:  Situation  rather  bad.  The 
Rialto,  a leading  theatre,  has  no  coal  on  hand 
and  none  in  siarht.  The  Bijou  has  none  on 


Further  Facts  Relative  to 
Heating  Situation 

ADDITIONAL  data  on  the  heat- 
ing situation  in  theatres,  gathered 
by  correspondents  of  MOTION 
PICTURE  NEWS,  is  presented  here- 
with. Every  effort  has  been  made  to 
make  this  survey  as  comprehensive  as 
possible,  and  nearly  every  section  of  the 
country  is  represented  in  it. 

Complete  data,  as  submitted  by  corre- 
spondents. is  presented,  so  that  the 
reader  may  draw  his  own  conclusions. 


hand,  but  has  its  winter  supply  promised.  The 
Rex  has  none,  but  has  about  half  its  needs 
promised.  The  Palace  has  none  on  hand  and 
none  in  sight. 

SALT  LAKE  CITY,  UTAH:  No  prospect 
of  coal  shortage.  Utah  mines  have  large  sup- 
ply on  hand.  The  Orpheum  theatre  is  heated 
by  the  Utah  Light  and  Traction  Company. 
Three  houses,  the  Paramount  Empress,  Isis 
and  Kinema,  are  heated  from  central  heating 
plants  in  the  buildings  in  which  they  are  lo- 
cated. Pantages  and  the  Wilkes  have  their 
own  heating  plants,  but  will  be  able  to  obtain 
all  the  coal  they  need. 

SPOKANE,  WASH. : Very  little  concern  is 
being  felt  here  over  the  fuel  situation.  Nine 
houses,  the  Auditorium,  Casino,  Class  A, 
Unique,  Clemmer,  Hippodrome,  Rex,  Pantages 
and  Majestic,  are  heated  by  the  Spokane  Cen- 
tral Heating  Company,  which  has  10,000  tons 
of  coal  on  hand.  The  coal  is  obtained  from 
Montana.  The  two  other  houses  open,  the 
Empress  and  Lyric,  are  supplied  with  heat 
from  plants  in  the  buildings  in  which  they  are 
located. 

PHOENIX,  ARIZ. : Houses  here  have  not 
used  a ton  of  coal  in  five  years. 

OMAHA.  NEB. : Theatres  in  Omaha  and 
surrounding  territory  are  not  worrying  about 
the  coal  shortage.  Should  the  supply  of  coal 
fail,  exhibitors  plan  to  use  oil,  electricity  and 
cord  wood.  The  Strand,  Rialto  and  Empress 
are  heated  by  a central  plant,  where  three 
to  four  carloads  of  coal  are  kept  on  hand  con- 
stantly. The  World.  Sun,  Moon,  Princess  and 
Muse  have  enough  for  three  or  four  weeks  of 
extremely  cold  weather.  The  Apollo,  Ben- 
alto,  Comfort,  Mueller,  Park,  Rohlff,  Victoria. 
Grand  and  Alhambra  carry  only  a small  quan- 
tity, but  anticipate  no  difficulty.  Film  sales- 
men report  that  theatre  owners  throughout 
Nebraska  and  Iowa  are  not  alarmed  over  the 
threatened  shortage. 

MILWAUKEE,  WIS.:  No  fear  of  shortage 
is  felt  here.  Coal  dealers  give  assurance  that 
plenty  of  coal  will  arrive  by  boat  before  the 
close  of  navigation  to  meet  all  needs.  All  of 
the  downtown  houses  are  heated  by  a central 
heating  plant,  which  will  be  able  to  obtain  all 
coal  needed. 

CLEVELAND.  O. : No  worry  felt  here.  All 
downtown  houses  are  heated  by  the  Illuminat- 
ing Company,  which  will  receive  priority  in 
coal  supply.  The  Regent  has  an  entire  win- 
ters supply.  The  Sun  has  a small  amount  on 
hand,  but  in  the  event  that  coal  cannot  be  ob- 
tained, will  burn  oil.  which  has  been  done 
before. 


ST.  LOUIS,  MO.:  Practically  all  theatr  \ 
are  protected  on  their  supply  for  the  wint*  ^ 
and  the  nearness  of  coal  fields  makes  it  certa  i 
that  there  will  be  no  shortage  here.  The  ft  i 
lowing  theatres  either  have  their  supply-  in  t , 
bins  or  are  protected  by  strong  contract  f 
Arsenal,  Lafayette,  Maffitt,  Shaw,  Pageai  E 
Arc-o,  Grand-Florissant,  Gravois,  Juniata,  Li  • 
dell,  Manchester,  New  Shenandoah,  Novelt 
Pershing,  Capitol,  Grand-Central,  Lyric,  We 
End  Lyric,  Cinderella,  Woodland,  Empi-esj; 
O’Fallon  Park,  Baden,  Plaza,  Congress,  D«  ‘ 
mar,  Broadway,  Exc-ello,  Mogler,  King  Be 
Liberty,  Midway,  Majestic,  King’s.  The  Crit 
rion  is  heated  by  the  Union  Electric  Ligi  ; 
and  Power  Company  and  the  Delmonte  fro  ; 
the  Delmonte  hotel.  The  Kniekerboc-kt 
changed  hands  recently,  and  no  provision  h:  ‘ 
been  made  as  yet. 

PHILADELPHIA,  PA.:  The  situation  he:  £ 
is  not  especially  critical.  The  Stanley  con  - 
pany,  controlling  a large  number  of  the  in  . 
portant  houses,  is  covered  by  contracts  fc  ; 
several  years  to  come.  The  Nixon-Nirdlingt  ; 
houses,  Strand,  Locust,  Belmont,  Colonial  an 
Imperial,  have  from  one  to  ten  tons  on  han 
per  house.  The  legitimate  houses  declare  the:t 
intention  of  keeping  open  even  should  they  t . 
forced  to  use  some  emergency  fuel,  suc-h  as  oi  - 

ATLANTA,  GA. : Exhibitors  here  are  n<  ‘ 
worrying  about  the  c-oal  situation.  The  weathi  ; 
is  still  mild  and  is  likely  to  continue  so  fc  ; 
a month  or  more,  and  exhibitors  are  confidei  ; 
that  ample  supplies  of  coal  will  arrive  befoi  j 
the  need  arises. 

CINCINNATI,  O.:  All  of  the  houses  i \ 
the  Frankel  Enterprises  chain  can  be  heate  j 
by  gas  if  necessary,  but  the  company  state  ‘ 
that  no  difficulty  in  obtaining  the  neeessar  J 
coal  is  anticipated.  This  includes  the  follov 
ing  theatres : Palace,  Park  Hill,  Lubin,  Alban 
bra,  Colonial,  Victoria  and  Hippodrome  i 
Cincinnati:  Temple  and  Hippodrome  at  Xev 
port,  Ky. ; Majestic  at  Columbus,  O.;  an 
New  Lyceum  at  Dayton,  O. 

SEATTLE,  WASH. : Theatres  in  this  vic-ii 
itv  are  not  in  the  least  worried  about  heatin 
conditions  and  expect  no  interruption  in  thei 
service  this  winter.  Practically  all  houses  i 
Seattle  are  heated  by  steam  heat  fumishe 
by  the  Puget  Sound  Light  and  Power  Con 
pany.  This  company  is  now  burning  c-oa 
but  is  prepared  to  use  oil  at  any  time,  if  nec-es 
sary.  The  coal  mines  of  Washington  are  a 
working  to  normal  capacity  and  are  produ< 
ing  more  than  enough  to  supply  the  stab 
Railroad  service  has  not  been  noticeably  ir 
terrupted.  and  there  should  be  no  trouble  dis 
tributing  this  coal  to  the  cities. 


Missouri  Film  Rentals 
Show  Reduction 

A canvass  of  film  rentals  just  complete* 
by  the  M.  P.  T.  O.  Missouri  shows  that  th 
exhibitors  in  the  “ Show  Me  ” state  are  pay 
ing  on  an  average  of  about  40  per  cent  lowe 
film  rentals  this  year,  as  compared  to  las 
year. 

The  fact  that  a depression  has  led  exhib 
itors  to  be  more  careful  in  buying,  as  well  a 
more  economical,  is  the  reason  for  lower  filn 
rental  expense,  according  to  Lawrence  E 
Goldman,  secretary  and  counsel  of  the  Mis 
souri  organization. 


1 9 2 2 


1471 


September  23 , 


New  England  Exhibitors  Addressed  by  Cohen 

Massachusetts  and  New  Hampshire  Groups  Told 
Antiquated  Distribution  Methods  Must  Go 


l'|  T EEDLESS  waste,  excessive  cost,  and 
j antiquated  methods  of  picture  dis- 

4 ^ ^ tribution  now  in  vogue  were  charged 
by  Sydney  S.  Cohen  in  the  course  of  an  ad- 
1 dress  before  a joint  conference  of  the  M. 
I::  P.  T.  0.  A.  of  Massachusetts  and  New 

I Hampshire  held  at  the  Hotel  Arlington,  Bos- 

II  ton,  on  Tuesday  of  this  week,  September  12. 
■j  “ Present  distribution  systems  are  anti- 
quated,” he  declared,  “ and  must  be  so  changed 

! that  the  cost  of  handling  pictures  will  be 
materially  reduced,  and  the  independent  pro- 
ducers  given  an  opportunity  to  market  their 
product  among  exhibitors.  Discriminatory 
practices  in  this  relation,  directed  against 
the  independent  producer,  must  be  set  aside 
and  an  absolutely  square  deal  supplant  present 
unfair  processes.” 

Others  to  speak  were  W.  J.  O'Toole,  chair- 
man of  the  department  of  public  service; 

1 William  A.  True,  president  of  the  Connecticut 
1 body;  A.  J.  Moeller,  general  manager  of  the 
national  organization;  Senator  G.  A.  Bean, 
New  Hampshire  president;  Edward  M.  Fay, 
Rhode  Island;  and  Jacob  Lourie,  president 
of  the  Massachusetts  M.  P.  T.  0.  A. 
j Resolutions  were  adopted  by  the  more  than 
100  owners  present,  scoring  state  censorship 
as  a burden  on  production  and  invasion  of 
; popular  rights;  commending  the  extension  of 
public  work  by  the  M.  P.  T.  0.  A.,  promoting 
progress  in  the  community  and  making  the 
theatre  a center;  favoring  distribution  of  pic- 
tures on  a fair  basis,  guaranteeing  equality; 
emphasizing  the  right  of  the  exhibitor  to  make 
such  changes  or  omissions  from  pictures  as 
he  might  deem  right;  and  commending  and 
pledging  support  to  the  national  body  in  their 
work  in  behalf  of  the  exhibitors  of  the  United 
I States. 

In  the  matter  of  providing  unhampered 
1 channels  for  the  circulation  of  independent 
, product  to  theatre-owners,  Mr.  Cohen  de- 
!'  dared:  « 

“ Unless  the  means  of  reaching  the  theatre 
owner  with  a picture  is  provided  to  the  in- 
dependent producer,  the  picture  thus  made 
will  not  be  given  the  proper  circulation  among 
the  theatres.  This  feature  of  the  business  is 
, of  the  highest  consequence  to  the  theatre  owner 
and  the  public.  We  mean  to  so  arrange 
systems  of  distribution  in  this  country  that 
I any  maker  of  meritorious  motion  pictures 
j shall  have  the  opportunity  of  reaching  the 
j theatre  owner  and  the  public.  Only  in  this 
i way  will  we  be  able  to  bring  to  its  highest 
: point  American  genius  in  the  matter  of  pro- 
ducing world-beating  motion  pictures.” 

Mr.  Cohen  further  charged  that  the  “block” 
system  of  selling  was  one  of  the  most  objec- 
I tionable  features,  in  that  an  exhibitor  must 
| buy  forty  or  more,  most  of  them  having  no 
! exhibition  value,  in  order  to  get  a few  of 
j real  merit,  the  others  having  no  special  in- 
j terest  to  the  public.  This  practice  he  char- 
acterized as  an  imposition  on  theatre  owner 
i and  public  alike,  and  declared  it  must  cease. 

“ Art  must  be  free  to  attain  its  highest  ex- 
pression,” he  continued.  “ It  is  a rank  as- 
sumption on  the  part  of  the  few  groups,  now 
seeking  to  control  picture  play  product,  to 
conclude  that  they  have  a monopoly  of  genius 
when  the  brain  power  of  100,000,000  Amer- 
icans is  considered.  The  time  has  arrived  for 
affirmative  action  in  this  relation.” 


Paul  Brunet  Resigns  Presidency 
of  Pathe,  Inc. 

THROUGH  Lewis  Innerarity,  secre- 
tary of  the  company,  Pathe  Ex- 
change, Inc.,  announces  the  're- 
signation of  Paul  Brunet,  as  president. 
Mr.  Brunet’s  action  was  not  unexpected 
by  those  closely  associated  with  him,  as 
family  reasons  have  made  his  return  to 
France  necessary. 

No  information  could  be  obtained  from 
Pathe  officials  as  to  Mr.  Brunet’s  prob- 
able successor. 

It  is  understood  that  Brunet  will  re- 
main a member  of  the  board  of  directors, 
return  to  the  United  State  occasionally 
and  continue  to  take  an  active  interest 
in  the  affairs  of  the  company. 


Before  discussing  the  question  of  censor- 
ship, Mr.  Cohen  paid  a high  tribute  to  the 
women  of  New  England.  He  said  it  was  a 
matter  of  great  consequence  to  the  people  of 
New  England  and  the  nation  that  the  women 
of  the  country  were  provided  with  the  ballot, 
as  it  would  certainly  have  the  effect  of  bring- 
ing American  politics  and  American  official 
life  to  a much  higher  standard. 

“ Speaking  specifically  on  this  point,”  he 
said,  “ women  constitute  the  saving,  balanc- 
ing and  effective  element  calculated  to  bring 
the  nation  from  every  uncertain  phase  now 
confronting  it  back  to  a sound,  normal  basis. 
In  this  relation,  the  motion  picture  theatre 
is  a cooperating  agency  in  every  respect,  and 
the  women  voters  of  the  United  States  in 
common  with  the  other  citizens  can  always 
feel  sure  that  the  good  offices  of  the  Motion 
Picture  Screen  will  be  at  their  service  in 
carrying  forward  every  line  of  progressive 
action  which  tends  in  any  way  to  advance 
the  welfare  of  the  nation  or  the  interests  of 
any  American  community.” 

“ Most  people,”  Mr.  Cohen  continued,  “ con- 
fuse good  pictures  with  censorship.  The  fact 
of  the  matter  is  there  never  was  and  never  can 
be  any  definite  relationship  between  the  two. 
Censorship  represents  only  the  opinion  of 
those  who  censor.  It  cannot  be  made  to  rep- 
resent the  opinion  of  those  who  are  in  no  way 
associated  with  censorship.  Hence  it  follows 
that  political  or  official  censorship  applied  to 
any  subject,  whether  it  be  a film,  a news- 
paper article,  a speech,  a sermon  or  anything 
else,  is  representative  only  of  the  commission 
or  the  person  who  is  doing  the  censoring. 

“ It  is  not  reasonable  that  the  American 
people  should  be  obliged  to  read  only  and 
see  only  and  hear  only  the  things  that  some 
other  person  or  official,  designated  or  other- 
wise acting,  feels  disposed  to  permit  them 
to  enjoy.  There  are  manifestly  some  divisions 
of  government  where  regulation  may  be  tol- 
erated. But  these  have  to  do  with  the  more 
concrete  propositions  and  are  never  applied 
with  any  real  degree  of  safety  in  a govern- 
ment like  ours  to  matters  affecting  speech  or 
any  other  element  of  public  expression.” 

Mr.  O’Toole  discussed  ways  and  means  of 
dignifying  and  ennobling  the  picture  industry, 
and  of  cooperation  with  officials  of  country, 
state  and  city,  all  to  the  end  that  exhibitors 
would  find  relief  in  many  forms,  such  as  from 


taxation,  censorship,  and  the  like.  This  he 
said,  would  make  the  theatre  owner  an  im- 
portant public  factor  and  a force  for  good 
that  would  give  him  a standing  in  his  com- 
munity equal  to  that  of  a leading  newspaper 
editor,  the  members  of  which  profession  he 
characterized  as  the  best  censor  material  ob- 
tainable. 

“ As  in  the  case  of  any  office-holder,  there 
is  so  much  glamor  and  glitter  to  a censors 
position  that  we  can  never  hope  to  abolish 
the  job,  but  what  we  can  and  must  do  is  to 
destroy  the  principle. 

“ The  screen  should  be  as  important  a factor 
in  the  community  as  the  newspaper,  and  you 
should  make  yourself  as  conspicuously  im- 
portant as  the  editor,  for  then  you  will  have 
the  same  liberty  that  he  enjoys,  and  those  who 
cry  for  censorship  would  never  dare  censor 
the  newspapers. 

“ There  is  nothing  in  censorship  that  will 
help  the  industry  in  any  way,  and  everything 
that  will  work  against  it.  It  is  bad  for  busi- 
ness and  community  alike.  You  have  got  to 
get  after  the  question  in  your  own  neighbor- 
hood, and  make  yourself  so  popular  that  your 
people  will  come  to  consider  your  judgment 
on  the  question  the  best.  Make  your  opinion 
the  opinion  of  your  neighborhood.” 

Mr.  True  outlined  the  work  done  in  his 
state,  declaring  that  they  had  no  fear  of  cen- 
sorship there  and  that  they  had  plans  laid 
for  the  defeat  of  certain  bills  coming  before 
this  winter’s  session  of  the  legislature.  He 
prophesied  that  the  state  amusement  tax  of 
five  per  cent  would  also  be  done  away  with. 
He  described  their  methods  of  raising  the 
funds  needed  without  taxing  the  members  of 
the  state  body;  in  one  instance,  through  ad- 
vertising contracts  with  national  advertisers 
by  means  of  animated  cartoons  in  film  form. 

The  Arlington  meeting  resolved  itself  into 
two  conventions  and  a general  conference. 
The  conventions  were  held  under  the  respec- 
tive auspices  of  the  Motion  Picture  Theatre 
Owners  of  Massachusetts  and  New  Hamp- 
shire. Exhibitor  members  of  the  state  or- 
ganizations of  Maine,  Vermont,  Connecticut 
and  Rhode  Island  were  also  present,  making 
the  gathering  entirely  representative  of  the 
business  in  New  England. 

The  different  meetings  were  featured  with 
much  enthusiasm  and  interest  was  accentuated 
by  the  fact  that  a referendum  on  censorship 
will  be  submitted  to  the  people  of  Massachu- 
setts at  the  November  election. 

Mr.  Cohen  was  accompanied  to  Boston  by 
M.  J.  O’Toole,  chairman  of  the  National  Public 
Service  Committee  of  the  Motion  Picture 
Theatre  Owners  of  America. 


Theatre  Owners  Will  Hold 
Convention  in  Omaha 

A convention  of  Motion  Picture  Theatre 
Owners  will  be  held  in  Omaha,  Neb.,  Septem- 
ber 19-20,  at  which  many  important  visitors 
are  expected. 

According  to  A.  L.  Pramer,  president  of  the 
Nebraska  M.  P.  T.  O.,  the  gathering  is  for 
the  purpose  of  discussing  the  problems  that 
have  confronted  the  exhibitor  during  the  past 
year. 


1 


1472 


Motion  Picture  News 


Pennsylvania  Adopts  Non -Theatrical  Rules 

Regulations  Passed  After  Year's  Stormy  Debate  Put  All 
Educational  Exhibitions  Under  Control 


AFTER  a year  of  stormy  debate  the  Penn- 
sylvania regulations  governing  the  use 
of  educational  motion  pictures,  compiled 
by  the  State  Department  of  Labor  and  Indus- 
try, and  declared  by  Labor  Commissioner  G. 
B.  Connelley  to  be  “ the  first  attempt  in  any 
state,  in  the  interest  of  safety,  to  bring  non- 
theatrical  exhibitions  under  governmental  con- 
trol," have  been  finally  adopted  and  became 
effective  as  of  September  1,  it  is  just 
announced. 

The  Pennsylvania  code  provides  that  where 
the  “ safety  ” type  of  film  is  used  the  cus- 
tomary fire-proof  booth  may  be  eliminated 
and  the  pictures  may  be  shown  from  one  of 
the  numerous  portable  types  of  projectors. 
On  the  other  hand,  if  the  nitro-cellulose  or 
flammable  film  is  used,  a fire-proof  booth 
must  enclose  the  projector. 

I p to  this  time,  “ educational  movies  ” were 
exhibited  throughout  the  state  from  portable 
machines,  in  buildings  that  were  unprotected 
from  the  fire  hazard,  and  operators  were 
employed  who  held  no  license.  These  things 
are  corrected  in  the  revised  code,  and  the 
machinery  for  enforcement  has  been  set  up 
through  the  Department  of  Labor  and 
Industry. 

The  regulations  were  adopted  by  the  State 
Industrial  Board,  a branch  of  the  Labor 
Department,  after  a year  of  stormy  debate 
and  public  discussion.  They  were  opposed 
first  bv  the  underwriters  as  leaving  open  the 
door  to  disaster  from  fire,  and  later  when 
this  hazard  was  taken  care  of,  the  representa- 


” Robin  Hood”  Will  Open  on 
Oct.  18  at  Hollywood 

“ Douglas  Fairbanks  in  Robin  Hood  ” 
will  open  Grauman’s  Hollywood  theatre 
on  October  18,  according  to  an  announce- 
ment made  on  Tuesday  by  Sid  Grauman 
at  a luncheon  tendered  members  of  the 
Hollywood  Chamber  of  Commerce  and 
representatives  of  the  press  at  the  Fair- 
banks studio. 

The  run  is  to  be  indefinite  and  the  con- 
sideration  involved  is  said  to  be  large. 

tives  of  the  churches,  schools  and  civic 
organizations  who  are  affected  directly,  pro- 
tested the  restrictions  would  drive  out*  of  the 
state  a most  important  kind  of  motion  picture 
performance. 

From  the  applications  that  are  being  re- 
ceived at  the  Department  of  Labor  and 
Industry  in  Harrisburg,  there  is  every  reason 
to  believe,  Commissioner  Connelley  says,  that 
these  interests  are  accepting  the  regulations 
and  are  preparing  to  adhere  to  their  enforce- 
ment. The  Bureau  of  Inspection  has  notified 
interested  parties  of  the  method  of  pro- 
cedure to  obtain  permits  for  operation  of 
machines,  with  or  without  a booth,  as  well  as 
the  procedure  for  securing  building  permits. 

To  assist  in  the  enforcement  of  the  regula- 
tions the  Bureau  of  Inspection,  Mr.  John  H. 
Walker,  Chief,  has  drafted  the  following 
Rules  of  Administration,  summarizing  the 
regulations  and  setting  forth  the  method  of 


procedure  to  secure  the  various  permits: 

1.  No  permit  will  be  issued  for  any  audi- 
torium for  the  use  of  flammable  film  where 
an  enclosing,  standard  fire-proof  booth  is  not 
provided  for  the  projection  machine. 

2.  No  permit  will  be  issued  for  any  audi- 
torium located  above  or  below  the  first  floor 
of  a building  where  it  is  intended  to  use 
flammable  film, 

3.  No  permit  will  be  issued  for  any  audi- 
torium located  above  the  second  floor  of  a 
building. 

4.  No  permit  will  be  issued  for  any  audi- 
torium for  the  use  of  any  balcony  for  any 
purpose  other  than  to  accommodate  the  pro- 
jection machine,  booth  and  accessory  equip- 
ment. 

5.  No  permit  will  be  issued  for  an  audi- 
torium without  an  enclosing,  standard  fire- 
proof booth,  where  the  machine  to  be  used 
has  not  been  approved  by  the  Industrial  Board 
for  the  use  intended. 

6.  No  permit  will  be  issued  for  any  audi- 
torium where  the  machine  operator  has  not 
first  applied  for  and  received  the  permit  re- 
quired by  the  Industrial  Board  Rulings. 

7.  To  obtain  a permit  for  any  auditorium,*1 
floor  plans  or  sketches,  in  duplicate,  showing 
aisles,  seating  arrangement,  and  all  exit  facili- 
ties, with  all  dimensions  plainly  marked  and 
drawn  to  scale,  must  be  submitted  to  the  office 
of  the  Chief  Inspector,  Department  of  Labor 
and  Industry. 


Charnas-Lichtman  Tour  Is  Highly  Successful 

Many  Exhibitors  Attend  Dinners  in  Pittsburgh, 

Cincinnatti,  Detroit  and  Cleveland 


MORE  than  a hundred  exhibitors  and  their 
families  filled  the  banquet  hall  of  the 
William  Penn  hotel,  Pittsburgh,  at  the 
first  of  the  series  of  dinners  given  in  Pitts- 
burgh, Cincinnati,  Detroit  and  Cleveland  by 
Harry  Charnas,  president  of  the  Standard 
Film  Service,  Inc.,  and  A1  Lichtman,  president 
of  the  A1  Lichtman  corporation. 

An  elaborate  screen  entertainment  was  pro- 
vided, consisting  of  “ Rich  Men's  Wives," 
Sacred  Films  in  Prizma  colors,  cartoon  and 
novelty  pictures.  Motion  pictures  were  taken 
of  the  New  York  arrivals  at  the  railway  sta- 
tion and  added  to  the  program. 

At  the  speakers’  table  were  Jacob  Silver- 
man,  toastmaster;  Harry  Charnas,  A1  Licht- 
man, Carroll  Dunning  of  Prizma  Pictures; 
William  Brewer,  president  of  the  Otis  Litho- 
graphing Company;  Dr.  and  Mrs.  Ashcom  of 
Pittsburgh;  Joseph  Lefke,  Joseph  Danneberg, 
Robert  E.  Welsh,  L.  J.  Boynton,  Lynn  Bon- 
ner and  William  A.  Johnston.  Addresses 
were  made  from  the  floor  by  Michael  Rosen- 
bloom  of  Charleroi  and  Fred  J.  Herrington, 
secretary  of  the  Western  Pennsylvania  League 
of  Exhibitors. 

The  speeches  centered  about  the  topics  of 
uniform  contracts,  Will  Hays’  program  of 
“ Confidence  and  Cooperation  ” and  the  impor- 
tance to  the  exhibitor  of  the  independent 
producer. 

A1  Lichtman.  in  the  closing  address,  said 
that  uniform  and  equitable  contracts  were  not 
needed  if  the  distributor  sold  fairly  and  the 


exhibitor  bought  sensibly  and  justly.  He  re- 
viewed briefly  the  history  of  the  industry  with 
respect  to  so-called  “ trusts  ” and  so-called 
“ independent  ” oppositions.  True  inde- 
pendence, he  pointed  out,  means  the  inde- 
pendence of  each  branch  of  the  industry, 
exhibitor,  distributor  and  producer  from  each 
other.  He  outlined  the  cooperative  principle 
of  his  organization — cooperation  in  produc- 
tion, in  distribution  and  with  the  welfare  of 
the  exhibitor. 

Many  fine  tributes  were  paid  to  the  in- 
tegrity and  enterprise  of  Harry  Charnas  and 
his  organization.  Exhibitors  were  present  from 
Pittsburgh,  McKeesport,  Newcastle,  Sharps- 
burg,  Johnston  and  Washington,  Pa.,  and 
many  others  cities. 

After  the  dinner  the  party  left  for  Cincin- 
nati, where  on  Monday  night  a dinner  was 
held  at  the  Sinton  hotel.  Commercial  optimism 
and  a renewed  pledge  to  give  the  public  bigger 
and  better  motion  pictures  were  the  keynotes 
of  the  dinner.  There  were  present  nearly  250 
exhibitors  and  their  families,  producers,  edi- 
tors and  newspaper  critics. 

Mr.  Lichtman  was  introduced  by  the  toast- 
master, Fred  E.  Meyer,  owner  of  the  Palace 
theatre,  Hamilton.  Ohio.  He  made  an  appeal 
for  open  dates. 

“ It  makes  no  difference,”  he  said,  “ who 
makes  a picture,  so  long  as  it  is  good,  and  the 
exhibitor  will  miss  good  pictures  if  he  con- 
tracts blindly  for  quantitv  product.  It  is  lack 
of  courage  on  the  exhibitor’s  part  not  to  re- 


fuse to  buy  pictures  he  knows  his  public  does 
not  want.  It  is  the  exhibitoFs  first  duty  to 
himself  and  to  the  worth-while  producer  to 
buy  judiciously.” 

Harry  A.  Kress,  of  Picqua,  Ohio,  who  sue-  : 
cessfully  fought  the  blue  laws  there,  said : 

“ Business  will  be  good  this  fall.”  Fred 
Meyer  made  the  same  prophecy. 

Carol  Dunning,  vice  president  of  Prizma, 
Inc.,  stressed  showmanship,  rather  than  side- 
showmanship,  and  urged:  “ When  you  put  on 
a show  put  on  as  much  inside  as  you  do 
outside.” 

Following  the  Cincinnati  dinner  the  itin- 
erary called  for  a stop  in  Detroit,  where  the 
Statler  had  been  selected  for  the  third  gath- 
ering. The  presence  of  the  trade  paper 
editors  in  the  city  prompted  the  Motion  Pic- 
ture Theatre  Owners  of  Michigan  to  give  them 
a special  luncheon,  at  which  W.  A.  MacLaren 
of  the  Palace  theatre,  Jackson,  was  the  toast- 
master. 

The  wind-up  of  the  series  occurred  in 
Cleveland  at  the  Carlton  Terrace.  Here,  as 
in  the  other  three  cities,  the  first  Lichtman 
release,  “ Rich  Men’s  Wives,”  was  screened 
for  the  assembled  exhibitors.  All  through  the 
territory  the  series  of  dinners  had  been  her- 
alded lone:  in  advance  of  their  actual  occur-  ( 
rence,  and  a good  deal  of  interest  had  been 
aroused  in  exhibiting  circles  by  such  an  intro- 
duction, which  the  Charnas  organization 
claims  to  have  been  the  first  of  its  kind  for 
a producing  and  distributing  company. 


September  23,  1922 


1473 


Free  Film  Import  Question  Agitates  Germans 


Opinion  Divided  Concerning  Lifting  of  Present 
Much  Abused  Permit  System 


THE  German  film  world  is  at  present 
greatly  agitated  over  the  discussion  of 
the  free  admission  of  foreign  films. 
When  one  thinks  of  foreign  films  here,  one 
substitutes  mentally  the  word  “American  ” for 
“ foreign,”  inasmuch  as  one-half  to  three-fifths 
of  foreign  films  that  enter  Germany  are  of 
American  manufacture.  Should  the  present 
restriction  upon  importation  be  removed,  the 
percentage  of  American  films  here  would  im- 
mediately rise. 

It  is  a matter  of  common  knowledge  that 
most  of  the  best  American  films  have  never 
been  shown  in  Germany.  The  dutv  on  films 
is  small,  practically  negligible,  but  the  re- 
strictions placed  upon  foreign  films  make  it 
difficult  for  many  importers  to  obtain  Amer- 
ican-made pictures. 

As  to  the  advisability  of  admitting  foreign 
films,  opinion  is  divided:  about  seventy-five 
per  cent,  for  and  twenty-five  against.  Among 
the  twenty-five  per  cent,  may  be  numbered  a 
group  of  speculators  who  have  made  nice 
little  “ Schieber  ” profits  from  the  condition 
that  obtains  at  present. 

Some  of  the  German  film  journals  are 
strongly  for  exclusion,  and  a few  film  firms 
agree  with  these  periodicals.  But  from  the 
tenor  of  their  statements,  I gather  that  most 
protectionists  are  still  such  merely  because 
many  German  films  have  not  found  a welcome 
in  the  American  market,  and  they  approve  of 
a so-called  exclusion  act  as  a gesture  of  re- 
taliation. The  others  have  a personal  interest 
which  will  be  enlarged  upon  later. 

In  order  to  present  both  sides  of  the  ques- 
tion, it  is  best,  perhaps,  first  to  give  a short 
history  of  the  German  ban  on  foreign  films 
and  then  to  quote  some  interested  authorities 
on  the  present  state  of  affairs. 

Ban  Put  On  in  1916 

In  1916,  all  importation  of  luxuries  was 
forbidden.  Among  these  was  film  negative. 
Of  course,  during  the  blockade,  it  was  impos- 
sible to  import  films.  Nevertheless,  in  July, 
1917,  the  edict  against  certain  articles  was 
lifted,  but  with  definite  restrictions.  One 
could  import  certain  wares,  but  only  with  a 
government  permit.  Films,  however,  were 
still  banned.  In  1921,  the  importation  of  films 
was  permitted  in  an  amount  equal  to  about 
half  of  what  was  made  in  Germany.  The  con- 
ditions under  which  importation  could  be  car- 
ried on  was  laid  down  in  a ruling  known  as 
the  “ contingent.”  The  government  issued 
I contingent  permits,  the  holders  of  which  might 
import  a stated  number  of  meters  of  film.  The 
intention  of  the  government  officially  w7as  to 
permit  those  German  producers  and  exporters 
who  sold  German  films  to  foreign  countries  to 
import  foreign  films  to  give  variety  and  nov- 
elty to  the  native  theatre  programs.  The 
amount  of  importations  varied  from  ten  to 
fifteen  per  cent,  for  the  larger  companies, 
while  fly-by-night  concerns  managed  to  grab 
a number  of  contingent  permits  and  so  import 
films  that  they  had  no  moral  right  to  bring 
| into  the  country.  These  concerns  then  sold 
their  contingent  permits  to  bona  fide  film  com- 
panies, which  paid  huge  middleman  profits  for 
a privilege  that  the  government  intended  them 
to  enjoy. 

Immediately  after  the  war,  the  restriction 
on  films  was  a measure  of  protection  for  the 


By  Jerome  Lachenbruch 


THIS  is  the  second  of  a series  of  ar- 
ticles which  Jerome  Lachenbruch 

is  writing  for  MOTION  PIC- 

TURE NEWS,  dealing  with  conditions  in 
the  foreign  film  field.  Mr.  Lachen- 

bruch, who  was  connected  wtih  the  home 
office  publicity  staff  of  Goldwyn  Pictures 
Corporation,  and  is  well  known  as  a 

writer  on  film  topics,  is  now  abroad 
where  he  is  able  to  observe  conditions  in 
the  motion  picture  industry  there  at  first 
hand. 

The  present  article,  which  was  written 
in  Berlin,  presents  an  authentic  summary 
of  the  attitude  in  Germany  toward  the 
importation  of  pictures,  particularly  those 
made  in  America.  Other  articles  will  ap- 
pear from  time  to  time. 


film  industry;  but  since  then,  the  demand  for 
pictures  has  been  greater  than  the  supply, 
and  consequently  the  make-shift  contingent 
idea  was  brought  into  being. 

In  1921,  about  300,000  meters  of  foreign 
films  were  imported  into  Germany;  and  dur- 
ing the  past  year,  or  rather  ten  months,  from 
Oct.,  1921,  to  August,  1922,  about  500,000 
meters  have  come  into  the  country.  These 
figures  are  exclusive  of  titles,  and  represent 
approximately  the  number  of  meters  of  film 
that  were  passed  by  the  official  censorship 
board.  Of  the  films  imported  in  1922,  about 
225,000  meters  came  from  America,  and  the 
rest  from  Italy,  Denmark,  Austria,  Sweden, 
Hungary,  France,  England,  Spain  and  Fin- 
land. Very  little  was  brought  in  from  the 
last  three  countries. 

Fear  Flood  of  Pictures 

The  overhanging  fear  among  the  honest 
protectionists  is  that  if  importation  is  ab- 
solutely free,  American  films  will  flood  the 
German  market  and  German  film  companies 
will  have  to  go  to  the  wall.  Against  this  point 
of  view,  the  free  traders  say  that  small  films 
and  those  of  a purely  local  flavor  should  not 
be  produced.  They  see  no  reason  why  the 
German  film  should  not  consider  the  entire 
world  as  a market,  just  as  the  American  pro- 
ducers look  to  other  countries  in  selling  their 
product.  In  presenting  these  contrasted  opin- 
ions, let  me  quote  some  of  the  interested 
authorities : 

“ I know  very  well,”  said  Mr.  Powell,  the 
general  sales  manager  of  the  Decla-Bioscope, 
“ that  with  the  free  importation  of  foreign 
films,  our  production  will  be  reduced.  Never- 
theless. I hold  it  to  be  a good  thing  because 
we  will  then  be  able  to  present  a greater 
variety  of  pictures  in  our  programs.  We  shall 
also  be  able  to  concentrate  on  pictures  that 
deserve  to  have  a world  market.  The  fact 
that  many  German  films  have  been  exported  to 
America  and  still  remain  unsold  is  very  likelv 
due  to  the  fact  that  their  technical  handling 
is  years  behind  what  America  is  accustomed 
to. ' During  the  war,  the  United  States  kept  on 
producing,  while  we  turned  out  practically 
nothing.  It  is  quite  understandable  that  these 
old-fashioned  pictures  are  unsalable  in  a mar- 
ket well  supplied  with  its  own  product.  To 
break  into  the  American  field,  we  must  make 
pictures  technically  as  good  as  the  American 


variety  and  supply  a new  type  of  story.  I 
believe  we  can  do  it.” 

Dr.  W alter  Friedmann,  in  a polemic  pub- 
lished in  the  Film  Courier , cites  the  large  per- 
centage of  foreign  films  imported  into  Ger- 
many within  the  past  year  and  refers  petulant- 
ly to  the  unsold  German  pictures  in  the  Amer- 
ican market.  He  does  not,  however,  state  that 
in  most  instances,  meters  and  meters  of  ex- 
pensive negative  have  been  used  to  show  mes- 
sengers leaving  rooms,  walking  in  the  street, 
reaching  their  destination  and  finally  deliver- 
ing a letter.  Such  drawn-out  work  hasn’t 
been  seen  in  America  since  1913.  Although 
the  example  quoted  c-an  easily  be  cut  out  ot?  a 
picture,  it  is  typical  of  the  directing  and  the 
general  treatment  of  German  films  immediate- 
ly after  the  war.  The  number  of  new  German 
films  that  have  been  and  will  be  sold  THIS 
year,  I believe,  is  likely  to  make  Dr.  Fried- 
mann change  his  opinions. 

Claim  American  Discrimination 

^ Although  Dr.  Kuehnert,  the  chief  of  the 
Government  Film  Export  department,  pre- 
sented the  facts  and  the  history  of  the  im- 
portation bann  on  films  unbiasedly,  he  feels 
that  America  discriminates  against  German 
films  because  they  are  German.  He  referred 
to  the  vicious  reception  that  “Caligari”  re- 
ceived at  the  California  theatre  about  a year 
and  a half  ago.  This  picture  would  probably 
not  have  been  boycotted,  had  there  been  plenty 
of  work  for  American  actors  to  do  at  the 
time.  The  boycott  was  an  economic  means  of 
self-protection,  but  that  has  been  understood 
only  by  the  few  in  Germany  who  follow  Amer- 
ican film  conditions  closely  and  understand- 
ingly.  All  that  is  generally  known  here  is 
that  an  artistic  German  film  was  horribly 
“ razzed.”  From  this  attitude,  it  is  but  a 
step  to  the  point  of  view  that  if  America  will 
not  have  German  films  because  they  are  Ger- 
man, Germany  ought  not  to  import  American 
films.  Dr.  Kuehnert  himself  is  personally  not 
interested  either  way  in  the  question,  but  he 
remarked  that  one  of  the  strongest  estab- 
lished American  firms  in  Germany  made  a 
fortune  on  propaganda  films  during  the  war. 
That  is  a particularly  bitter  pill  to  swallow, 
as  the  head  of  this  concern  is  a born  German. 

Another  factor  that  has  expressed  itself  in 
no  uncertain  terms  is  the  theatre  owner.  To 
owners  of  theatres,  the  red  tape  and  chicanery 
connected  with  the  Contingent  idea  is  a perni- 
cious restriction  on  their  business.  Although 
it  is  a fact  that  many  of  the  large  chains  of 
film  theatres  are  owned  by  film  producing  and 
distributing  interests,  they  are  motivated  in 
their  stand  only  by  the  showing  of  their  box 
office  receipts. 

Recently,  several  well  known  film  producers, 
directors  and  exchange  men  stated  in  the  press 
their  advocacy  of  the  principle  of  free  film 
importation.  They  all  welcome  foreign  com- 
petition, and  believe  that  the  animosity  that 
still  exists  in  some  quarters  against  German 
films  will  be  removed  not  by  restricting  im- 
portation, but  by  producing  pictures  that  will 
succeed  in  spite  of  past  hostilities. 


1474 


Motion  Picture  News 


Loew  Finds  England  Interesting 

Electric  Sign  Stops  London  Traffic; 
Exploitation  Methods  Conservative 


MARCUS  LOEW,  who  recently  returned 
from  seven  weeks  in  Great  Britain,  this 
week  gave  out  his  first  interview  on 
conditions  as  he  found  them  there. 

“ The  one  fault  I have  to  find  with  English 
exhibitors,’’  says  Mr.  Loew,  “ is  that  they  are 
too  conservative  in  their  advertising  methods. 
Such  advertising  as  they  do  we  would  not 
consider  advertising  here  at  all.  They  have 
their  programs  a year  ahead  and  t hey  proceed 
along  set  lines. 

“ This  block  system  of  booking  I think  to 
be  faulty,  as  the  new  product  does  not  reach 
the  English  screens  until  it  has  become  old 
and  of  less  value. 

“ Metro  hopes  to  relieve  this  situation,  pro- 
viding the  proper  co-operation  is  forthcoming 
from  the  exhibitors  in  retiring  some  of  the  old 
product  and  supplanting  it  with  new  material. 
This  will  not  only  bring  the  foreign  market 
up  to  date,  but  determine  proper  values  for 
the  new  product. 

“ Presenting  super-features  in  legitimate 
theatres  or  in  a method  as  we  know  as  ‘ road 
show,’  is  somewhat  new  to  English  exhib- 
itors, and  proved  quite  satisfactorv  with  our 
presentation  of  “ The  Four  Horsemen  of  the 
Apocalypse  ” at  the  Palace  theatre,  in  Lon- 
don. The  results  were  and  are  continuing  to 
prove  beneficial  beyond  all  expectations. 

“ The  English  taste  for  pictures  leans  to 
the  drama,  with  an  occasional  comedy-drama 
as  relief.  American  productions  are,  of 
course,  the  most  popular  because  of  the  lim- 
ited scope  afforded  a ‘ home-made  ’ product. 

“ The  admission  prices  to  motion  picture 
theatres  of  the  same  calibre  as  our  Broadway 
houses  are  much  higher  in  England.  Five 
shillings,  or  the  equivalent  of  one  dollar  and 
a quarter  in  American  currency,  is  charged 
for  mediocre  productions.  This  refers  to 
orchestra  seats,  the  balcony  prices  being 
graded  in  proportion. 

“ There  are  about  3,500  cinema  theatres  in 
all  Great  Britain,  and  I discovered  that  the 
very  best  elements  are  interested  financially  in 
the  industry.  Lord  Ashley  and  Lord  Beaver- 
brook  I found  to  be  actively  interested  in  the 
motion  picture  industry. 

“ I had  been  lamenting  the  lack  of  elec- 
trical advertising  display  among  European 
exhibitors  when  Sir  William  Jury,  who  rep- 
resents our  enterprises  in  England,  advised 
me  that  there  was  a huge  electric  sign  in  the 


First  National  Will  Distribute 
Folio,  Listing  Pictures 

UNDER  the  title  of  “The  Great  Se- 
lection” First  National  Pictures,  In- 
corporated, will  distribute  to  exhib- 
itors a detailed  list  of  its  pictures,  includ- 
ing those  ready  for  distribution  and  those 
in  the  course  of  production  or  contem- 
plated. Twenty  thousand  copies  of  the 
folio  are  said  to  have  been  printed  to 
date. 

A foreword  outlines  the  purposes  of  the 
book  and  the  value  which  the  publishers 
believe  it  will  be  to  the  exhibitors.  This 
is  followed  by  the  list  of  First  National 
Releases.  A more  or  less  detailed  ac- 
count of  each  picture  is  given,  including 
names  of  the  featured  players,  the  pro- 
ducer and  director  and  a short  descrip- 
tion of  the  nature  of  the  story  itself. 


course  of  construction  nearby  and  invited  me 
to  have  a look. 

“ As  we  approached  the  sign,  which  was 
bare  of  any  advertising  material  but  held  only 
the  outer  edge  of  bulbs  in  place,  the  power 
was  turned  on.  The  police  were  quite  right 
about  it  blocking  traffic.  It  seemed  that  every- 
one forgot  all  else  but  that  sign,  which, 
though  only  a feeble  illumination  on  Broad- 
way, was  the  one  bright  spot  of  that  London 
street. 

“ In  another  minute  the  power  was  turned 
off  and  the  next  day  I was  advised  of  the 
cause.” 


Fox  Erects  New  Film  Build- 
ing in  Dallas , Tex . 

Fox  Film  Corporation  will  begin  erection 
of  a modern  two-story  film  exchange  building 
in  Dallas,  on  Jefferson  street. 

The  building  will  be  twenty-five  feet  wide 
by  ninety  feet  long  and  will  include  a pro- 
jection room  for  use  in  the  private  showing 
of  films.  The  structure  is  expected  to  be  com- 
pleted in  November. 

The  structure  will  be  the  first  film  exchange 
building  to  be  erected  outside  of  what  is  pop- 
ularly known  as  the  Dallas  “ film  row.”  The 
Fox  Corporation  at  present  maintains  offices 
at  1907  Commerce  street. 


Cleveland  Musicians  De- 
mand Increased  Wage 

Cleveland  holiday  audiences  were  without 
music  on  Labor  Day  as  a result  of  a walk-out 
of  the  musicians  in  their  strike  for  higher  pay. 
Managements  of  the  State,  Allen,  Stillman, 
Park,  Alhambra,  Mall  and  Liberty  Theatres, 
negotiated  a temporary  peace  and  the  music 
was  resumed  in  the  various  houses  at  the 
Wednesday  matinees. 

The  musicians  are  asking  an  increase  from 
$46.50  to  $60.00  per  week.  About  seventy- 
five  theatres  and  five  hundred  musicians  are 
affected  by  the  strike. 


MOTION  PICTURE 

NEWS 

William  A.  Johnstoil,  Pres.  & Editor 
E.  Kendall  Gillett,  Treasurer 
J.  S.  Dickerson,  Managing  Editor 
Fred.  J.  Beecroft,  Adv.  Mgr. 

Published  on  Friday  every  tceek  by 
MOTION  PICTURE  NEWS,  Inc., 

72 9 Seventh  Ave.,  New  York,  N.  Y.  ’Phone  9360  Bryant 


Chicago  Representative,  L.  H.  Mason,  752  South 
Wabash  Avenue ; ’Phone  Harrison  7667.  Los  Angeles 
Representative,  J.  C.  Jessen,  Room  616  Security 
Building,  Hollywood  Boulevard,  Hollywood,  Cal. ; 
'Phone  Hollywood  3568.  Subscription  $3  a year, 
postpaid,  in  United  States,  Mexico,  Hawaii.  Porto 
Rico  and  Philippine  Islands.  Canada,  $5.  Foreign, 
$8.  N.  B. — No  agent  is  authorized  to  take  subscrip- 
tions for  Motion  Picture  News  at  less  than  these 
rates.  Have  the  agent  who  takes  your  subscription 
show  his  credentials  and  coupon  book.  Western 
Union  registered  cable  address  is  “ Picknews,”  New 
York. 

Copyright,  1922,  by  Motion  Picture  News,  Inc. 


Patterson- Aiken  Wedding  J 
on  Sept.  5 at  Atlanta 

The  marriage  of  Miss  Anna  Eugene  Aiken, 
editor  and  publisher  of  the  Weekly  Film  Re-  1: 
view , to  \\  illard  C.  Patterson,  manager  of  the  ii 
Metropolitan  theatre,  Atlanta,  Ga.,  took  place  t 
in  that  city  on  Sept.  5,  according  to  cards  re-  p 
ceived  here  this  week. 

Mr.  Patterson  came  into  prominence  in  At-  * 
lanta  when  he  associated  himself  with  the  l1 
Sig.  Samuels  interests,  Associated  First  Na- 
tional Franchise  holders,  and  literally  raised  * 
the  now  famous  Criterion  theatre  “from  the  ' 
dead."  The  result  of  the  successful  run  of  * 
the  Criterion  theatre  was  the  building  of  the  t 
Metropolitan  theatre.  Mr.  Patterson  is  a ' 
member  of  several  fraternal  organizations  and  I 
is  a 32nd  degree  Mason.  Mrs.  Patterson  is  - 
the  daughter  of  Mr.  and  Mrs.  A.  B.  Aiken,  t 
She  was  educated  at  the  Georgia  State  Normal  1 
school  in  Athens  and  at  the  University  of  I 
Chicago. 

Mr.  and  Mrs.  Patterson  were  to  be  at  home  ; 
after  September  15  at  247  St.  Charles  avenue, 
Atlanta. 


Oklahoma  M.  P.  T.  O.  Hold 
Convention 

The  annual  convention  of  the  Oklahoma 
Owners  and  Managers’  Association  last  week 
at  Oklahoma  City  was  extremely  successful. 
Many  matters  of  interest  to  the  industry  were  P 
discussed. 

The  convention  voted  that  each  exhibitor 
in  the  state  of  Oklahoma  run  one  slide  of 
national  advertising  free,  for  benefit  of  the 
state  association.  The  tax  on  music  was  at- 
tacked and  the  executive  committee  authorized 
to  fight  the  tax  proposition  in  every  way 
possible. 

The  action  of  certain  film  corporations  in 
charging  alleged  high  prices  for  pictures  was 
denounced. 

The  executive  committee  was  authorized  to 
be  on  the  job  during  the  coming  session  of 
the  Oklahoma  legislature  and  to  use  all  hon- 
orable means  to  prevent  adverse  legislation 
from  being  passed. 

The  question  of  no  Sunday  shows  was  dis- 
cussed, and  it  was  agreed  that  all  means  pos- 
sible would  be  used  to  prevent  Sunday  thea- 
tre closing  in  the  state  of  Oklahoma. 

It  was  voted  to  hold  the  next  annual  meet- 
ing of  the  association  at  Oklahoma  City  either 
the  last  of  April  or  the  first  of  May,  the  date 
to  be  fixed  later  by  the  executive  committee. 

The  exhibitors  attending  claimed  to  have 
sufficient  fuel  in  the  way  of  coal  and  gas  to 
last  until  a new  supply  of  coal  could  be  pro- 
cured from  the  Oklahoma  coal  mines,  which 
have  recently  been  reopened. 

The  following  executive  committee  was  ‘ 
elected:  Ralph  Talbot.  Tulsa;  Morris  Lowen- 
stein,  Oklahoma  City;  Josh  Billings,  Norman; 
Harry  Britton,  Norman ; W.  A.  Moman,  Shaw- 
nee, who  in  turn,  elected  the  following  officers : 
Ralph  Talbot,  re-elected  president,  Shawnee; 
Morris  Lowenstein,  re-elected  vice  president. 
Oklahoma  City;  Josh  Billings,  secretary,  Nor- 
man; and  Harry  Britton,  treasurer,  Norman. 

No  further  business  appearing,  the  associa- 
tion adjourned  to  meet  on  call  of  the  executive 
committee. 

The  association  on  Friday  and  the  second  , 
day  of  the  convention  attended  a private 
screening  of  “ Remembrance,”  a Goldwvn  pro- 
duction, and  “ Grandma’s  Boy,”  a Pathe  pic- 
ture featuring  Harold  Lloyd,  at  the  Orpheum 
theatre. 


September  23,  1922 


1475 


twenty- Seven  Corporations 
Formed  in  August 

Incorporations  of  motion  picture  companies 
a the  state  of  New  York  during  the  month 
f August  numbered  twenty-seven,  represent- 
lg  a capitalization  amounting  to  $1,011,000. 
»ut  one  of  these  companies  had  a eapitaliza- 
ion  of  $500,000,  the  others  ranging  all  the 
my  from  $1,000  to  $250,000.  The  complete 
st  follows: 

Independent  Finance  Corporation,  $1,000, 
!.  W.  Peck,  D.  E.  Hurwitz,  New’  York  City; 
l.  A.  Kelley,  Montclair,  N.  .J. ; Under 
lawaiian  Skies,  Inc.,  $10,000,  Esther  Fried- 
lan,  David  Eachstock,  Milton  Adler,  New 
"ork;  First  Graphic  Exchanges,  Inc.,  $10,000, 
larry  Berkowitz,  Sam  Kerzner,  Benjamin 
lilberg,  New  York;  S.  L.  B.  Corporation, 
500,  Henry  Herzbrun,  Harry  Lewis,  Walter 
lerzbrun,  New  York;  Endicott  Theatre  Co., 
ne.,  Binghamton,  $80,000,  Ned  Kornblite, 
\ J.  Gillen,  Binghamton;  Maxine  Alton,  Inc., 

1.000,  M.  A.  and  William  A.  Allen,  New 
rork  City;  F.  P.  Harrington,  Tuckahoe;  the 
/eland  Theatre,  Inc.,  Albany,  $100,000,  Jacob 
1.  Tarsches,  Christopher  H.  Buckley,  Samuel 
,'aplan,  Albany;  the  Sofranski  Theatrical 
'reductions,  Inc.,  $5,000,  Henry  Sofranski, 
lylvia  Achw’artzman,  Alibel  Corey,  H.  S. 
leeliheimer,  New  York  City;  Lafayette  Thea- 
tres Corporation,  Utica,  $50,000,  Nathan  Rob- 
ins, Julius  Rothstein,  W.  C.  Doolittle,  Utica, 
Halt  Pictures  Corporation,  $5,000;  I.  S.  Bor- 

11,  New  York;  George  M.  Arthur,  Randolph 
laller,  Brooklyn;  Louis  Rosen  Productions, 

20.000,  Louis  Rosen,  Harry  Rosenthal,  Isabel 
losen,  New  York;  Mempico,  Inc.,  $100,000, 
ames  L.  Burke,  Edward  Bailey,  New  York; 

. N.  Hurtt,  Sherman,  Cal.  Willis  Avenue 
Tieatre  Corporation,  $20,000,  Charles  F. 
faring,  L.  F.  Blumenthal,  Hyman  Sonn,  New 
lock;  Monopol  Pictures,  Inc.,  $20,000,  George 
derrick,  Irving  Messing,  Max  Cohen,  New 
lork;  Capitol  Educational  Films  of  Eastern 
Jew  York,  Inc.,  $3,000,  Troy,  George  H.  and 
i.  P.  Briger,  Albany;  R.  G.  Matteson,  Troy; 
)aniel  Carson  Goodman  Corporation,  $500, 
).  C.  Goodman,  Joseph  Schnitzer,  New  York; 
T-eda  Freeman,  Brooklyn;  Albany  Theatre 
Corporation,  Schenectady,  $24,000,  Theodore 
elenk,  Paul  Albert,  Marcus  Arginteanu, 
ichenectady;  Effkay  Amusement  Corpora- 
ion,  Brewster,  $5,000,  Hyman  Kaplan,  West 
loboken,  N.  J.;  William  F.  Fix,  New  York; 
lernard  Zorn,  Brewster;  the  Dramus  Pro- 
ucing  and  Releasing  Co.,  Ins.,  $500,000,  Ola 
>.  Campbell,  Philip  Van  Loan,  Esther  R. 
ibbot,  New  York;  Norman  Productions,  Inc., 

5.000,  William  G.  Lovatt,  Sylvia  Schwartz- 
ian, H.  S.  Hechheimer,  New  York;  Warde 
nd  Morrison,  Inc.,  $15,000,  A.  F.  Warde, 
|>rooklyn;  Lee  Morrison,  Frederick  DeVries, 
lew  York;  H.  & B.  & J.  Corporation,  $1,000, 
iamuel  E.  and  M.  S.  Jacobs,  C.  F.  Haring, 
lew’  York;  Stauloup  Cinema  Service,  Inc., 
2,500,  Ernest  Martin,  Sheepshead  Bay; 
I.  P.  Stauloup,  Isabel  Kaplan,  New  York; 
!etsy  Ross  Theatre  Co.,  Inc.,  $25,000,  Ed- 
•ard  I.  Berriman,  Gertrude  Malbin,  Marie 
isher,  New  York  City;  Leader  Film  Corpora- 
ion,  $6,000,  Richard  J.  Cronan,  Clifford 
halmer,  Dorothy  Straus,  New  York;  Motion 
'icture  Directors  Holding  Corporation,  $500, 
.shley  Miller,  J.  Searle  Dawley,  James  Vin- 
ent,  New  York;  All  Star  Comedies,  Inc., 

1.000,  Franklin  Waldheim,  New  York; 
.gnes  R.  Mav,  Jamaica,  L.  I.;  A.  C.  Head, 
lewark,  N.  .J. 


“ Dorothy  Vernon”  Probably 
Pickford’ s Next 

ACCORDING  to  present  indications, 
Mary  Pickford’s  next  starring  re- 
lease for  United  Artists  Corpora- 
tion will  be  “ Dorothy  Vernon  of  Had- 
don  Hall.”  The  rights  to  the  Charles 
Major  novel  had  been  purchased  for 
Madge  Kennedy  a few  weeks  ago,  but 
Miss  Kennedy  decided  to  relinquish  the 
rights  upon  receiving  an  offer  from  Miss 
Pickford,  through  Ruth  Allen,  the  photo- 
play agent.  The  consideration  involved 
is  said  to  be  one  of  the  largest  this  year. 

“ Dorothy  Vernon  of  Haddon  Hall  ” is 
laid  in  the  Elizabethan  period,  and  will  be 
a costume  picture.  As  it  will  be  some- 
what of  a departure  from  her  customary 
photoplays,  Miss  Pickford  plans  to  give  it 
special  attention,  and  will  not  begin  work 
on  it  for  several  weeks  after  the  com- 
pletion of  “ Tess  of  the  Storm  Country.” 
It  is  practically  settled  that  Douglas 
Fairbanks  will  produce  Booth  Tarking- 
ton’s  “ Monsieur  Beaucaire  ” following 
“ Robin  Hood.”  Both  of  the  foregoing 
productions  will  probably  be  started  be- 
fore the  close  of  1922. 


Operators  ’ U nionHead  Gets 
Sixty  Day  Sentence 

The  Omaha  “World-Herald”  of  Septem- 
ber 2nd  reports  that  Mayo  Paden,  head  of 
the  Omaha  local,  International  Alliance  of 
Motion  Picture  Operators,  was  convicted  of 
contempt  of  court  in  Council  Bluffs,  Iowa, 
and  sentenced  to  sixty  days  in  the  county  jail. 

Thomas  E.  Smith,  a member  of  the  same 
local,  received  a thirty-day  sentence  on  the 
same  charge,  and  A.  R.  Ivrake,  tried  at  the 
same  time,  was  acquitted. 

The  arrests  and  convictions  grew  out  of  a 
series  of  alleged  offenses  perpetrated  against 
Council  Bluffs  theatres  in  connection  with  the 
strike  and  lock-out  of  the  operators.  On 
August  16  the  theatre  managers  were  granted 
an  injunction  by  the  district  court  enjoining 
the  members  of  the  union  from  interfering 
with  the  operation  of  the  theatres. 

The  arrests  were  made  near  the  Liberty 
theatre  in  Council  Bluffs  after  a “ stink 
bomb  ” had  been  thrown  into  the  lobby.  The 
odor  from  the  “ bomb  ” is  said  to  have  satu- 
rated the  business  district  for  several  hours. 


Operators ’ Strike  Settled 
in  Cleveland 

Meetings  between  the  executive  committee 
of  the  motion  picture  operators  union  and  a 
committee  of  Cleveland  Motion  Picture  Ex- 
hibitors’ League,  have  resulted  in  a peaceful 
settlement  of  differences  between  them. 

The  new  scale  affects  every  motion  picture 
theatre  in  Cleveland  with  the  exception  of  the 
Loew  circuit,  and  is  retroactive  to  the  first 
of  September.  By  the  new  terms  operators 
working  seven  nights  and  one  matinee  in  a 
house  of  500  seats  and  over  getting  20-cent 
net  admissions,  are  receiving  $52,  as  against 
the  old  price  of  $37.91.  Operators  working 
seven  nights  and  two  matinees  are  getting  $60, 
as  against  $47.50.  All  day  grinds  are  paying 
$68,  as  against  $55.88  a week. 

Loew  interests  made  separate  arrangements 
with  the  operators  and!  are  consequently  not 
affected  by  the  agreement  of  the  Exhibitors’ 
League. 


New  Theatre  Buildings 
for  St.  Louis 

The  Missouri  Famous  Players  will  spend 
$1,000,000  for  the  completion  of  a 12-story 
office  building  in  conjunction  with  the  Mis- 
souri Theatre,  Grand  boulevard  and  Lucas  av- 
enue. An  announcement  to  this  effect  was 
made  by  Nathan  Frank,  recently  elected  pres- 
ident of  the  organization,  a few  days  ago  upon 
his  return  from  New  York.  Frank  also  stated 
that  $50,000  had  been  appropriated  for  per- 
manent decorations  and  other  improvements 
to  the  Missouri. 

Charles  H.  Tkimmig,  owner  of  the  Midway 
Theatre,  Grand  and  Washington  boulevards, 
Las  also  completed  arrangements  for  the  erec- 
tion of  a theatre  and  office  building  on  the 
present  site  of  his  theatre.  It  is  said  a lead- 
ing moving  picture  producing  organization 
has  arranged  to  lease  the  theatre  which  will 
have  accommodations  for  about  3,000. 


M.  P.  T.  O.  Convention  at 
Witchita,  Kan . 

Western  exhibitors  are  highly  interested  in 
the  coming  convention  of  the  Motion  Picture 
Theatre  Owners,  to  be  held  at  Wichita,  Kan., 
Sept.  25,  at  the  Hotel  Broadview.  Important 
speakers  are  expected  from  all  parts  of  the 
state. 

Among  the  more  prominent  names  that  are 
down  on  the  program  for  addresses  are  those 
of  Attorney  General  Richard  J.  Hopkins  and 
the  Rev.  Earl  Blackman,  one  of  the  best 
known  ministers  in  Kansas. 

The  activities  of  the  convention  will  be 
centered  upon  the  securing  of  lower  film 
rentals  and  the  discussion  of  pending  censor- 
ship legislation,  it  is  stated. 

A feature  of  the  convention  will  be  a free 
banquet,  given  at  the  expense  of  the  Kansas 
City  exchanges. 


Nat  Royster  Made  Manager 
of  Orpheum 

“ Nat  ” L.  Royster,  who  has  been  handling 
publicity,  advertising  and  exploitation  for  the 
Knickerbocker  and  other  theatres  owned  by 
the  Crescent  Amusement  Company,  Nashville, 
Tenn.,  has  been  appointed  manager  of  the 
Orpheum  theatre,  a legitimate  house  in  that 
city,  according  to  word  received  here  this 
week. 


Youngstown  Operators 
Return  to  Work 

Youngstown  motion  picture  theatres,  closed 
for  one  day  on  account  of  the  operators’  strike, 
reopened  when  an  agreement  was  reached  with 
the  exhibitors. 

Under  the  terms  of  the  settlement  operators 
returned  to  work  at  the  old  scale  of  $50.40  a 
week  until  January  1,  1923,  after  which  the 
scale  will  be  $56.00. 


Legislative  Matters  to  Be 
Postponed 

Action  on  legislative  matters  in  Washing- 
ton affecting  the  industry  will  be  postponed 
till  November,  according  to  the  remarks  of 
chairmen  of  committees,  such  as  Education, 
District  of  Columbia,  Judiciary,  Interstate 
Commerce  and  others. 


1476 


Motion  Picture  News 


MacManus  Company  in  Forto  Rico 

Work  Started  on  New  Subject  for  Asso- 
ciated Exhibitors ,*  Islanders  Interested 


EDW  AED  A.  MacMANUS  is  again  “ on 
location  in  Porto  Rico  and  proceeding 
with  his  new  subject  for  release  by 
Associated  Exhibitors.  The  title  of  the  new 
production  has  not  yet  been  announced.  While 
m New  York  during  the  past  few  weeks,  Mr. 
MacManus  assembled  a cast  for  his  new  pic- 
ture which  includes  Monte  Blue,  Mary  Thur- 
man, Alary  Alden,  Frank  Currier,  Macey 
Harlam,  Charles  Lane,  Sallie  Crute  and 
Alartin  Faust.  As  was  recently  announced  in 
.Motiox  Picture  News,  MacManus’s  produc- 
tion enterprise  is  being  financed  by  a group 
of  wealthy  Porto  Ricans  and  a studio  has 
been  erected  for  the  production  company  near 
San  Juan.  The  first  picture  already  completed 
is  titled  “ The  Woman  Who  Fooled  Herself,” 
and  features  Alav  Allison  and  Robert  Ellis. 
The  story  is  from  the  pen  of  Charles  A. 
Logue.  Associated  Exhibitors  has  set  “ The 
Woman  Who  Fooled  Herself”  for  release  on 
October  29th. 

That  the  work  of  the  AfacManus  company 
in  Porto  Rico  has  won  favorable  notice  from 
the  business  interests  located  on  the  island  is 
evident  from  the  fact  that  upon  the  arrival 
in  San  Juan  last  week  of  the  new  production 
company,  assembled  for  the  next  subject,  the 
Rotary  Club,  under  the  leadership  of  Gov- 
ernor E.  Alont  Reilly,  turned  out  to  welcome 
the  players  and  tendered  them  a banquet  at 
the  Hotel  Condado. 

In  a statement  from  the  home  office  of 
Associated  Exhibitors  this  week  the  screen 
careers  of  the  various  players  engaged  for 
the  new  MacManus  production  are  sketched 
as  follows: 

Alonte  Blue  entered  pictures  after  two 
years  on  the  vaudeville  stage,  and  some  of 
the  more  notable  productions  in  which  he 
plays  prominent  roles  were  “ Wild  and 
Woolley,”  “ The  Alan  from  Painted  Post,” 

“ The  Squaw  Alan,”  “ Everywoman  ” and 
“ Peacock  Alley.” 

Alary  Thurman  began  her  career  soon  after 
her  graduation  from  the  University  of  Utah. 


She  had  important  parts  in  “ The  Sin  of 
Alartha  Queed,”  “ The  Scoffer,”  “ Bare 
Knuckles  and  in  Richard  Barthelmess's  re- 
cent success,  “ The  Bond  Boy.” 

Before  entering  pictures  Alary  Alden  played 
with  Phillips  Smalley  in  “ The  Wolf,”  and 
with  Airs.  Fiske,  and  on  the  screen  she  has 
had  big  parts  in  the  “ Argyle  Case,”  “ The 
Land  of  Promise  ” and  “ Common  Clay.”  She 
played  the  mother  role  in  “ The  Old  Nest.” 
Frank  Currier  started  in  pictures  after 
playing  with  Julia  Marlowe,  Viola  Allen  and 
Nat  Goodwin.  Among  the  screen  successes 
in  which  he  had  parts  were  “ Revelation,” 
“ Toys  of  Fate  ” and  “ The  Brat.” 

Alacey  Harlam,  after  a successful  stage 
career,  had  important  roles  in  “ Ruggles  of 
Red  Gap,”  “ The  Man  from  Mexico,” 
‘•'Wanted — A Husband,”  “Dr.  Jekyl  and  Mr. 
Hyde  ” and  “ The  Restless  Sex.” 

Alartin  Faust  has  scored  successes  in  a num- 
ber of  features,  the  most  recent  of  which  was 
“ A Face  in  the  Fog.” 


Obtain  New  Injunction 
Against  Union  Operators 

Theatre  managers  in  Council  Bluffs,  Iowa, 
are  still  having  their  troubles. 

A third  injunction  restraining  union  mov- 
ing picture  operators  from  interfering  with 
the  operation  of  Council  Bluffs  theatres  was 
granted  in  district  court  September  6,  by 
Judge  E.  B.  Woodruff.  It  was  obtained  by 
Morris  Cohn,  Abe  Smead  and  Benjamin  Har- 
ding, managers  of  the  Strand,  Majestic  and 
Liberty  houses,  respectively. 

The  first  injunction  issued  by  Judge  0.  I). 
AVheeler  covered  all  four  Bluffs  houses,  but 
did  not  restrain  the  union  men  from  picketing 
the  theatres.  The  second  restraining  order 
prohibits  picketing  in  addition  to  all  the  things 
ceovered  by  the  first  order,  but  protects  only 
the  Garden  and  Liberty  theatres. 


In  Louis  B.  Mayer’s  “ Hearts  Aflame,”  a Reginald 
Barker  Production,  Lee  Shuraway,  Anna  Q.  Nil- 
son,  Frank  Keenan  and  Ward  Crane  are  shown 
above,  in  two  dramatic  incidents  of  the  picture. 

Fox  to  Build  Theatre  ir 
Cleveland 

Plans  for  a new  theatre  to  be  erected  in 
Cleveland  are  announced  by  AVill  Page,  special 
Fox  representative.  John  C.  Eisle,  treasurer 
of  the  Fox  Film  Corp.  has  been  in  Cleveland 
for  several  days  with  a view  to  obtaining  a 
suitable  location  for  the  proposed  building. 

A site  has  been  secured,  one  block  from 
Playhouse  Square,  on  Euclid  Avenue  and 
work  will  be  commenced  immediately.  The 
theatre  will  accommodate  three  thousand  peo- 
ple and  is  expected  to  be  ready  for  opening 
by  September,  1923. 


Abe  Warner  Goes  to  Coast 
For  Six  Weeks 

ABE  WARNER,  of  Warner  Broth- 
ers, left  last  Wednesday  for  the 
West  coast,  where  he  will  spend  six 
weeks  in  conference  with  his  brothers, 
Sam  and  Jack,  relative  to  the  production 
schedule  of  eighteen  pictures,  announced 
by  Harry  M.  Warner  for  the  season  of 
1923. 

The  purpose  of  the  trip,  it  is  said,  will 
be  to  engage  a number  of  prominent  di- 
rectors and  popular  screen  players  for 
the  eighteen  pictures,  the  production  of 
which  will  begin  as  soon  as  the  present 
series  has  been  completed. 

In  the  estimation  of  Harry  M.  Warner 
the  production  schedule  for  1923  will  out- 
strip any  production  plan  hitherto  at- 
tempted by  an  independent  organization. 
The  eighteen  stories,  the  titles  of  which 
have  not  been  made  known  for  the  pres- 
ent, are  well  known  novels  and  stage 
plays. 

Sam  and  Jack  Warner  are  at  present 
producing  “ The  Beautiful  and  Damned,” 
with  Marie  Prevost  in  the  leading  role. 
Following  the  completion  of  this  picture 
they  will  begin  work  on  Sinclair  Lewis’ 
novel,  “ Main  Street,”  and  “ Little 
Church  Around  the  Comer  ” written  by 
Marion  Russell. 

Harry  Rapf  is  now  producing  the 
Charles  G.  Norris  novel,  “ Brass,”  which 
is  being  directed  by  Sidney  Franklin  and 
which  will  also  feature  Marie  Prevost. 


Scenes  from  “ The  Bond  Boy,”  First  National  Attraction,  starring  vehicle  for  Richard  Barthelmess. 


September  23,  1922 


1477 


Jane  Novak  Starts  Work  on 
“Thelma”  for  F.  B.  O. 

“ Thelma/'  Marie  Corelli’s  famous  novel, 
went  into  production  this  week  under  the  di- 
rection of  Chester  Bennett,  with  Jane  Novak 
as  star.  It  will  be  distributed  through  the 
Film  Booking  Offices  of  America. 

The  picture  is  being  personally  directed  by 
Mr.  Bennett,  and  will  afford  Miss  Novak  a 
new  type  of  role  inasmuch  as  she  plays  the 
Norwegian  girl  whose  love  story  has  been  read 
by  thousands.  A large  part  of  the  action  is 
laid  in  the  Scandinavian  village,  which  re- 
quired the  building  of  an  entire  village  near 
the  Pacific  ocean,  several  miles  north  of  Santa 
Monica,  where  the  scene  strongly  resembles 
that  of  Norway.  Boats  of  special  Norwegian 
design  were  also  built  for  the  ocean  scenes  of 
the  production. 

The  east  supporting  Miss  Novak  in 
“ Thelma  ” includes  Vernon  Steel,  who  plays 
opposite  the  star,  Bert  Sprotts,  June  Elvidge, 
Wedgewood  Noel,  Barbara  Tennant,  Harvey 
Clark,  Jack  Rollons,  Gordon  Mullen,  Harry 
Lonsdale  and  little  Virginia  Novak. 


Scenes  from  the  Fox  production,  “ St.  Elmo,”  starring  vehicle  for  John  Gilbert,  directed  by  Jerome  Storm 

Canada  Urged  as  Production  Source 

Shipman  Indicates  Advantages  Accruing 
From  Tariff  and  Natural  Endowments 


Universal  Has  Engaged 
E.  D.  Leishman 

E.  D.  Leishman,  formerly  connected  with 
Warwick,  Mitchell  & Co.,  public  accountants, 
has  been  engaged  by  Universal  as  a traveling 
auditor.  He  has  left  New  York  for  Pitts- 
burgh, where  he  will  begin  work. 

Leishman,  who  is  a native  of  Edinborough, 
was  a lieutenant  in  the  Royal  Flying  Corps 
during  the  war. 


Scenes  from  “ The  Galloping  Kid,”  Universal  picture 
starring  Hoot  Gibson,  the  first  to  be  directed  by  Nat 
Ross  for  the  “ U ” 


RNEST  SHIPMAN,  just  returned  to 
New  York  from  an  extensive  Canadian 
trip,  declares  that  the  Dominion  as  a 
location  for  motion  picture  production  has 
some  decided  advantages. 

Not  the  least  of  these  ad- 
vantages, according  to 
Mr.  Shipman,  is  the  pref- 
erential tariff  under 
which  motion  pictures 
produced  in  Canada  can 
be  exported  from  that 
country  to  Great  Britain, 

Australia,  New  Zealand, 

India,  Africa  and  Scan- 
dinavia at  rates  lower 
than  would  apply  to  the  Ernest  Shipman 
same  film  shipments  made  from  the  United 
States. 

Mr.  Shipman  cites  as  an  example  the  fact 
that  pictures  entering  New  Zealand  from  the 
United  States  are  subject  to  a duty  of  one  cent 
per  foot  while  pictures  of  Canadian  manu- 
facture shipped  from  Canada  to  New  Zea- 
land are  entirely  exempt  from  duty.  In  the 
matter  of  tariff  the  various  states  comprising 
the  British  Empire  determine  their  own 
respective  schedules.  Because,  however,  of 
the  reciprocal  tariff  regulations  obtaining  be- 
tween each  of  these  states,  shipments  from 
one  to  the  other  can  be  made  at  materially 
lower  rates  than  would  apply  to  countries 
which  are  not  parties  to  such  reciprocal 
arrangements.  This  saving  in  preferential 
tariffs  on  a normal  picture  output  is  tremen- 
dous, according  to  Mr.  Shipman,  and  the 
Canadian  producing  units  are  planning  to 
combine  their  product  and  export  nationally. 

Mr.  Shipman  further  affirms  that  Canada, 
by  reason  of  its  natural  endowments,  is  in  a 
better  position  to  serve  as  a location  for 
motion  picture  production  than  many  other 
countries.  It  is  Canada’s  natural  advan- 
tages that  are  particularly  appealing,  he 
states,  and  declares  that  in  this  respect  the 
surface  has  not  yet  been  even  scratched.  The 
only  pictures  made  of  Canada  to  amount  to 
anything  to  date  have  been  stories  of  the 


Royal  Mounted  and  a few  pictures  of  Alaska 
and  the  Yukon,  he  declares.  The  Royal 
Mounted  is  one  of  the  smallest  features  of 
Canadian  national  life.  There  are  nine 
provinces  forming  the  federation  known  as 
the  Dominion  of  Canada,  and  each  one  of 
them  is  as  diversified  in  regard  to  scenery, 
types  of  people,  romance,  legend  and  adven- 
ture as  almost  any  five  separate  countries  to 
be  found  elsewhere,  asserts  Mr.  Shipman. 

A meeting  of  all  the  producing  units  in 
Canada  is  scheduled  to  be  held  at  Ottawa  in 
the  near  future  to  devise  means  for  further 
production  and  direct  export  of  pictures  upon 
a large  scale. 

Elaborate  Production  for 
Emerson  Hough  Story 

“ The  Covered  Wagon,”  Emerson  Hough’s 
story  of  the  epic  period  in  the  history  of  the 
West,  will  go  into  production  under  the  direc- 
tion of  James  Cruze  immediately  after  the 
completion  of  “ Thirty  Days,”  starring  Wal- 
lace Reid. 

The  features  embraced  in  this  story  are 
many  and  varied  and  include  among  others 
the  start  of  350  covered  wagons  from  West- 
port  Landing  (now  Kansas  City)  in  1848. 
The  terrors  of  fording  freshet  rivers,  prairie 
fires  and  the  like  will  be  depicted  with  great 
realism,  it  is  stated.  A buffalo  hunt  will  be 
one  of  the  most  exciting  scenes.  Old  Fort 
Bridger  with  a night  attack  and  fight  by  day 
with  Indians,  will  be  shown.  The  dividing 
of  the  trails  to  Oregon  and  California  at  old 
Fort  Hall;  a touch  of  the  gold  fever  in  Cali- 
fornia, magnificent  mountain  shots  and  a cul- 
mination of  the  romance  with  the  establish- 
ment of  one  of  the  first  homesteads  in 
Oregon — these  are  all  incidents  in  a picture 
that  is  promised  to  bristle  with  big  scenes. 
Jack  Cunningham  is  adapting  the  book  which 
he  says  is  being  closely  followed. 

Such  historical  characters  as  Kit  Carson, 
Jim  Bridger  and  Bill  Jackson,  scouts  and 
typical  Western  types,  are  to  be  portrayed. 


1478 


Motion  Picture  News 


Announce  Sept  24  Pathe  Releases 

Schedule  Includes  Screen  Snapshots , 

Johnny  Jones  Comedy , Roland  Serial 


PATHE’S  schedule  of  releases  for  Sep- 
tember 24  is  headed  by  Johnny  Jones 
in  the  two-reel  comedy,  “ For  Rent — 
Haunted."  The  action  in  these  two  reels  is 
enlivened  by  juvenile  business  efficiency,  as 
was  the  case  in  his  previous  comedies,  “ Sup- 
ply and  Demand  ” and  “ Makin’  Movies,” 
which  had  their  New  York  premier  at  the 
Capitol  theatre. 

In  “ For  Rent — Haunted,”  the  young  star, 
supported  by  little  Gertrude  Messinger  and  a 
capable  cast  of  children  and  grown-ups,  puts 
through  an  ingenious  scheme  to  win  a fat  com- 
mission by  renting  a “ haunted  house  ” for  a 
skin-flint  landlord  who  has  evicted  the  lovable 
old  lady  who  had  made  the  place  her  home 
for  years. 

In  the  eleventh  episode  of  “ The  Timber 
Queen,”  entitled  “ The  Runaway  Engine,” 
Ruth  Roland  is  seen  in  one  of  her  most  thrill- 
ing “ stunts.”  The  action  continues  down  in 
Argentine. 

“ Screen  Snapshots  ” No.  9 shows  Betty 
Compson  and  Bert  Lytell;  Pearl  White,  back 
from  Paris  and  starring  in  a new  Pathe  serial; 
Snowy  Baker;  a picnic  captures  Johnny 
Hines,  Edward  Earle,  Grace  Darmond,  the 
ex-Mrs.  Valentino,  Jane  and  Katherine  Lee, 
Mabel  Ballin,  Crawford  Kent,  Hugo  Ballin 
and  Zena  Keefe;  Wesley  Barry  and  Niles 
Welsh  make  a scene  for  Director  Wallace 
Worslev;  Colleen  Moore  gives  a radio  lunch- 
’eon,  and  Director  Raoul  Walsh  tries  out  child 
actors. 

In  Pathe  Review  No.  174  Photographic 
Gems  show  the  “ painted  waters  ” of  the  Ad- 
irondacks;  the  “ Mud  Pie  Man  ” does  wonder- 
ful things  with  lumps  of  clay ; “ The  Passing 
of  Pong  ” is  pictured  in  Celibes,  Dutch  East 
Indies;  handwriting  analysis,  and  the  Ampi- 


theatre  at  Athens,  Greece,  in  beautiful  Pathe- 
color. 

" Soak  the  Shiek,”  with  Paul  Parrott,  is  the 
Hal  Roach  comedy  on  this  schedule.  The 
comedian  arrives  on  a radio-equipped  camel, 
upsets  the  decorum  of  a whole  Arab  desert 
encampment,  and  gallops  away  with  the 
Shiek’s  favorite  wife. 

Harold  Lloyd  is  at  his  single-reeler  funniest 
in  the  re-issued,  “ Two  Scrambled,”  with 
“ Snub  ” Pollard  and  Bebe  Daniels. 

The  Aesop's  Film  Fables  release  for  Sept. 
24  is  called  “ Two  Slick  Traders.”  What  hap- 
pens points  the  moral : “ A fair  exchange  is 
no  robbery.” 

Pathe  News  Nos.  78  and  79,  and  Topics  of 
the  Day,  No.  39.  are  on  this  schedule. 


Meeker  Now  Sales  Director 
of  Cosmopolitan 

George  R.  Meeker,  who  has  been  connected 
with  the  production  department  of  Cosmo- 
politan, has  been  appointed  general  sales 
director,  succeeding  James  R.  Grainger,  who 
resigned  to  go  with  Goldwyn. 

Meeker  has  had  a long  experience  in  motion 
pictures,  dating  from  the  time  when  Biograph 
was  taken  over  by  Klaw  and  Erlanger.  He 
was  connected  with  Paramount  from  the  time 
that  company  was  organized,  and  for  that 
company  was  editor-in-chief  of  Pictographs, 
a screen  magazine.  Resigning,  he  went  with 
World  Film  as  special  representative  and 
later  as  manager  of  the  Philadelphia  exchange. 
More  recently,  in  association  with  the  well 
known  artist,  Tony  Sarg,  he  started  Tony 
Sarg’s  Almanac  and  managed  it  until  going 
with  Cosmopolitan. 


A few  of  the  thrilling  moments  in  the  Universal  serial,  “The  Radio  King,”  featuring  Roy  Stewart 


Some  scenes  from  the  Fox  comedy  “ The  Pirate,” 
with  Lupino  Lane. 

* ‘Do  and  Dare  ’ y Will  Be  the 
Next  Tom  Mix  Release 

AVilliam  Fox  has  selected  “Do  and  Dare,” 
a comedy  drama  with  a portion  of  the  scenes 
laid  in  South  America,  as  a suitable  vehicle 
for  the  next  Tom  Mix  production.  The  story 
is  by  Marion  Brooks,  and  is  directed  by  Ed-  I 
ward  Sedgwick  of  the  Fox  West  Coast  staff. 

“ Do  and  Dare  ” is  the  story  of  a passive 
American  youth  who  is  suddenly  awakened 
from  inactivity  and  sent  forth  into  the 
romantic  realms  of  adventure  by  the  yarn  of 
an  old  denizen  of  the  corner  drug  store. 

Demands  of  the  role  bring  Mix  to  the  screen 
in  the  comic  opera  uniform  of  the  revolution- 
ists and  coupled  with  a monocled  eye  and  a 
laughable  stern  visage,  Tom’s  followers  will 
find  many  situations  that  will  amuse  them. 

Mix  does  some  daring  riding,  transferring  I 
himself  at  one  time  from  the  saddle  of  a horse 
to  the  fusilage  of  an  air  machine  and  at  an-  j 
other  place  slides  down  the  45-degree  angle  \ 
of  a mountain  side  astride  his  favorite  and 
famous  steed,  “ Tony.” 

Claire  Adams  plays  opposite  the  Fox  star 
and  does  her  work  creditably. 


Goldwyn  Opens  Branch  in 
Milwaukee 


James  R.  Grainger,  recently  appointed 
by  F.  J.  Godsol,  president  of  Goldwyn 
Pictures  Corporation,  as  his  personal  rep- 
resentative, has  completed  arrangements 
for  opening  a new  Goldwyn  branch  sub- 
office in  Milwaukee  to  care  for  the  exhib- 
itors in  central  and  northern  Wisconsin 
and  the  eastern  part  of  Minnesota.  This 
will  give  Goldwyn  twenty-three  domestic 
exchanges. 


September  23,  1922 


1479 


Chas.  Ray  to  Do  “Courtship 
of  Miles  Standish” 

CHARLES  RAY  will  produce  a 
screen  version  of  Henry  Wads- 
worth Longfellow’s  classic,  “ The 
Courtship  of  Miles  Standish.”  Produc- 
tion work  will  begin  as  soon  as  possible 
after  the  completion  of  Ray’s  current  pic- 
ture which  is  based  on  James  Whitcomb 
Riley’s  ‘‘The  Girl  I Loved.”  The  latter 
subject  will  follow  the  current  release, 
“ A Tailor  Made  Man.” 

The  selection  of  “ The  Courtship  of 
Miles  Standish  ” is  stated  to  be  in  pur- 
suance of  Mr.  Ray’s  policy  to  reproduce 
literary  classics  or  dramatic  works  of  es- 
tablished reputation.  It  will  be  the  third 
American  poem  which  he  has  secured  for 
picturization.  The  first  was  “ The  Old 
Swimmin’  Hole  ” by  James  Whitcomb 
Riley. 

Preliminary  to  actual  production,  Mr. 
Ray  and  his  associates  expect  to  indulge 
in  as  much  research  work  as  is  necessary 
to  ensure  a picture  which  will  be  historic- 
ally correct  in  every  detail.  It  is  the 
star’s  determination,  says  Arthur  S. 
Kane,  that  the  picture  shall  be  of  great 
educational  value,  while  taking  full  ad- 
vantage of  the  limitless  opportunities  for 
entertainment  that  are  offered. 


Famous  to  Distribute  “Rich 
Men’ s Wives’’  in  Canada 

“ Rich  Men’s  Wives,”  the  first  Preferred 
Picture  and  initial  release  under  the  new  Ben 
Schulberg-Al  Lichtman  producing  and  dis- 
tributing plan,  will  be  distributed  in  Canada 
by  the  Famous  Players  Film  Service,  Ltd. 
Henry  Ginsberg,  sales  manager  of  the  Licht- 
man Corporation,  has  just  returned  from  Can- 
ada where  he  closed  the  deal  with  Louis  Rosen- 
feld,  general  manager  of  the  Canadian  dis- 
tributing unit. 


Scenes  from  “ The  Ghost  Breaker,”  latest  Wallace 
Reid  starring  vehicle  for  Famous  Players-Lasky. 


Scenes  from  “ The  Isle  of  Doubt,”  in  which  Wyndham  Standing  and  Dorothy  Mackaill  play  the  leading  roles. 

(Playgoers  through  Pathe) 

Japan  Moves  to  Stop  Film  Piracy 

Injunction  Halts  Showing  of  Duped 
Print  of  “ Way  Down  East”  in  Nippon 


A PRECEDENT  for  the  protection  of 
American  film  producers  against  piracy 
in  Japan  has  grown  out  of  an  action 
brought  by  United  Artists  Corporation  to  pre- 
vent illegal  showing  of  D.  W.  Griffith’s  “ Way 
Down  East,”  in  which  the  court  granted  an 
injunction  forbidding  . the  further  exhibition 
of  a duped  print  and  confiscating  the  print  in 
question.  This  is  the  first  court  decision  of 
this  sort  in  Japan. 

The  following  story  \#as  carried  in  the 
Japan  Advertiser,  one^uf,  the  leading  news- 
papers of  Tokio:  . 

“ Film  piracy  as  well  as  the  exhibition  of 
‘ duped  ’ motion  pictures  throughout  the 
Empire  of  Japan  is  thought  to  have  received 
a death  blow  yesterday  in  the  form  of  a legal 
decision  in  the  ciyil  action  brought  last  May 
by  United  Artists  Corporation  to  prevent  the 
illegal  showing  of  David  W.  Griffith’s  film 
masterpiece,  ‘Way  Down  East.’ 

“ The  decision  establishes  the  precedent  for 
invoking  the  protection  of  the  law  relative  to 
the  ‘ rights  of  author  ’ in  favor  of  the  legal 
holder  of  copyrights  in  foreign  films  in  Japan. 

“ The  civii  action  was  brought  by  the 
plaintiff  against  Mr.  Hanjiro  Sudo,  who  ex- 
hibited the  ‘ duped  ’ film  at  the  Nippon-kan 
in  Asakusa  Park  on  the  night  of  May  4,  the 
object  of  the  suit  being  to  obtain  judicial 
affirmation  of  the  fact  that  the  rights  of 
authorship  in  the  motion  picture — which,  in 
a more  intelligible  wording,  would  be  ‘ copy- 
right ’ — belonged  to  United  Artists  ■ Corpo- 
ration, and  to  ask  for  a writ  of  injunction 
against  the  unauthorized  presentation  of  the 
picture. 

“In  this  action  the  plaintiff  prayed  the 
court  to  judge  and  declare  that  the  right  of 
authorship  in  the  film  called  ‘Way  Down 
East  ’ was  vested  in  the  plaintiff,  to  prohibit 
the  defendant  from  exhibiting  the  same,  and 


the  defendant  should  be  ordered  to  pay  costs. 

“ The  judgment  was  declared  precisely  in 
the  words  of  the  plaintiff. 

“ On  May  4,  immediately  upon  this  action 
being  brought,  the  court  issued  a temporary 
writ  of  injunction  against  the  exhibition  of 
the  duped  copy.  At  the  same  time  the  plaintiff 
requested  the  court  to  order  the  provisional 
seizure  of  the  duped  film;  that  petition  was 
also  granted,  the  film  being  surrendered  vol- 
untarily to  the  United  Artists  Corporation  by 
Haruo  Takamura,  a local  exhibitor,  who 
proved  to  be  the  purchaser  of  the  duped  print 
and  who  had  sold  the  exhibition  rights  to  the 
defendant,  Mr.  Sudo.” 


Mary  MacLaren  to  Support 
Elsie  Ferguson 

The  supporting  cast  of  Elsie  Ferguson  in 
“ Outcast,”  her  next  Paramount  picture,  will 
include  Mary  MacLaren,  it  was  announced 
this  week. 

Miss  MacLaren,  who  played  the  leading 
feminine  role  with  Wallace  Reid  in  “ Across 
the  Continent,”  will  play  the  important  part 
of  V alentine.  She  recently  portrayed  the 

queen  in  “ The  Three  Musketeers,”  and  has 
also  appeared  in  Cosmopolitan  productions. 


Arthur  Swanks  to  El  Dorado 
as  Advertising  Manager 

Arthur  Swanks,  formerly  advertising  man- 
ager for  the  Palace,  Hippodrome  and  Rialto 
theatres,  located  in  Ft.  Worth,  Texas.,  has 
been  appointed  to  the  exploitation  and  adver- 
tising managership  of  the  Rialto  and  Mission 
theatres  in  El  Dorado,  Ark. 


14S0 


Motion  Picture  News 


Transform  House  for  Knighthood ” 

Urban  Decorates  Criterion  in  Tudor  Style 
For  Marion  Davies  Special  Production 


T THEN'  KNIGHTHOOD  WAS  IN 
VV  FLOWED,"  Cosmopolitan’s  latest 
’ ” production,  with  Marion  Davies 
in  the  leading  role,  opened  at  the  Criterion 
theatre.  Now  York,  Thursday  evening  be- 
fore a packed  audience  of  film  first-nighters 
who,  by  every  clever  device  of  theatric  art, 
were  transported  back  to  the  Tudor  period 
of  the  picture.  The  spectacular  pageantry 
of  kings  and  courts  depicted  so  realistically 
on  the  silver  screen  were  reflected  in  the 
harmonious  decorations  of  the  theatre,  so  that 
the  spectator  might  easily  imagine  himself 
in  Hampton  Court  palace  personally  wit- 
nessing the  royal  revels,  political  and  love 
intrigues  of  Bluff  King  Hal's  court. 

" When  Knighthood  Was  in  Flower  ” is 
not  only  a wonderful  picture,  but  it  has  been 
fitted  with  a frame  which  enhances  its  atmos- 
phere and  makes  it  look  like  the  million-and- 
a-half  dollars  which  the  production  cost 
Cosmopolitan. 

Transforming  a picture  theatre  into  a 
Tudor  palace  is  no  small  task,  and  when  it 
comes  to  accomplishing  it  in  four  days’  time 
it  becomes  something  akin  to  modern  magic. 
Yet  that  is  what  Joseph  Urban,  the  art  direc- 
tor of  Cosmopolitan  Productions,  did  to  the 
Criterion. 

The  Cosmopolitan  corporation  took  over  the 
theatre  .at  midnight  on  Saturday  night,  and 
immediately  mobilized  an  army  of  carpenters, 
painters,  decorators  and  electricians,  who 
worked  in  day  and  night  shifts.  Not  only  was 
the  entire  interior  of  the  theatre  and  the  lobby 
redecorated  in  Tudor  style,  proper  to  the 
period  of  the  picture,  but  several  notable 
changes  were  made  in  the  structure  of  the 
house. 

Twelve  new  loges  were  installed,  and  deco- 
rated after  the  style  of  the  royaL  boxes  at  the 


tournament  scene  of  “ When  Knighthood 
A as  in  Flower.”  The  orchestra  pit  was  en- 
larged to  accommodate  the  symphony  orches- 
tra and  vocal  choir  who  furnish  harmonious 
musical  accompaniment  to  this  magnificent 
picture  of  the  days  of  King  Henry  Till. 

The  front  of  the  house  was  not  neglected : 
here  has  been  installed  one  of  the  largest 
and  most  unique  electric  signs  on  Broadway. 
The  decorations  of  the  lobby  form  an  object 
lesson  in  what  can  be  done  with  limited  space 
by  an  artist  who  is  thoroughly  versed  in  his 
subject.  Such  effects  were  not  dreamed  of 
twenty -one  years  ago,  when  Julia  Marlowe 
presented  “ When  Knighthood  Was  in 
Flower  ” on  the  stage  of  this  same  theatre, 
and  illustrate  the  advance  made  by  motion  pic- 
tures in  theatric  art. 

The  magnificent  work  of  Joseph  Urban  is 
seen  not  only  throughout  the  theatre,  but  in 
every  portion  of  the  production.  A glittering, 
colorful  spectacle  which  makes  one  especially 
regret  the  inability  of  the  camera  to  record 
color  is  the  ambassadoPs  reception  given  in 
the  throne  room  of  King  Hemy  VIII  when 
the  French  ambassador  comes  to  ask  for  the 
hand  of  Princess  Mary  Tudor  for  old  King 
Louis  XII  of  France. 

The  satins  and  gold  laces,  slashed  doublets, 
silken  tights,  plumes,  jewels  and  swords  make 
a wonderful  spectacle  when  the  knights  and 
ladies  assemble  in  the  great  room.  Overhead 
are  the  silken  banners  with  the  various  coats 
of  arms  and  crests  of  royalty.  “ When 
Knighthood  Was  in  Flower  ” was  directed 
by  Robert  G.  Yignola.  Prominent  in  the  cast 
are  Lyn  Harding  as  King  Henry  VIII,  For- 
rest Stanley  as  Charles  Brandon,  Ruth  Sliep- 
ley  as  Lady  Jane  Doling!) roke  and  many 
others  whose  names  are  well  known  on  stage 
and  screen. 


Scenes  from  “ Oliver  Twist,”  in  which  Jackie  Coogan  will  be  seen  in  the  production  sponsored  by  Sol  Lesser, 
starring  the  juvenile  actor  in  the  screen  version  of  the  Charles  Dickens  story 


There  are  pathetic  moments  in  “ For  Rent — 
Haunted,”  featuring  Johnny  Jones,  as  the  above 
scenes  from  the  Pathe  comedy  indicate. 

Canadian  Lieutenant  Goverm 
nor  Heads  Film  Company 

New  Brunswick  Films,  Ltd.,  of  Canada,  has 
been  organized.  The  board  of  directors  is 
headed  by  Hon.  William  Pugsley,  Lieutenant- 
Governor;  Hon.  W.  E.  Foster,  Premier; 
ex-Mayor  E.  A.  Schofield;  R.  T.  Hayes,  M.  P.; 
F.  G.  Spencer,  theatre  man,  and  others.  The 
enterprise  has  been  underwritten  by  the  East- 
ern Securities  Company,  Ltd.,  and  J.  M. 
Robinson  & Sons,  private  bankers. 

The  first  production  will  be  from  Frederick 
William  Wallace’s  story  of  the  Bay  of  Fundv 
fisher-folk  entitled  “ Blue  Water.”  David  M. 
Hartford,  who  has  recently  completed  the  pro- 
duction of  “ The  Rapids  ” at  Sault  Ste.  Marie 
has  moved  his  entire  organization  to  St.  John 
and  it  is  estimated  that  the  picture  will  be 
completed  in  about  ten  weeks'  time. 

Ernest  Shipman  will  market  the  product 
in  the  United  States. 


West  Coast  Theatres,  Inc., 
to  Play  Legitimate 

An  increased  range  of  activities  for 
West  Coast  Theatres,  Inc.,  Los  Angeles, 
by  which  the  company  will  lease  and  op- 
erate a downtown  legitimate  house  in  Los 
Angeles  and  play  the  best  legitimate  and 
musical  comedy  attractions  available,  was 
announced  this  week  by  Sol  Lesser  and 
A.  L.  Gore,  vice  president  and  secretary, 
respectively,  who  are  in  New  York. 

An  amount  in  excess  of  $250,000  will 
be  spent  in  remodeling  this  theatre,  ac- 
cording to  present  plans,  and  every  suc- 
cessful attraction  obtainable  in  New  York 
and  Chicago  will  be  played. 

According  to  Mr.  Gore,  the  company, 
which  now  holds  fifty-five  theatres,  ex- 
pects to  have  at  least  six  more  before  the 
year  is  over.  These  new  houses  will  be 
oatterned  after  the  most  modem  eastern 
houses. 


September  23,  1 $ 2 2 


1481 


Colleen  Moore  to  Star  in 
“ Forsaking  All  Others” 

UNIVERSAL-JEWEL  officials  an- 
nounce that  Colleen  Moore  has 
been  engaged  to  head  the  cast  in 
their  coming  production  of  " Forsaking 
All  Others.”  Miss  Moore  will  be  sup- 
ported by  Cullen  Landis,  juvenile  leading 
man  and  a suitable  cast. 

“ Forsaking  All  Others  ” is  a story  with 
a ‘ mother  love  ’ theme,  by  Mary  Lerner. 
It  appeared  in  Collier’s  Weekly. 

The  picture  will  be  directed  by  Emile 
Chautard  who  has  recently  been  added  to 
the  staff  at  Universal  City. 


Milton  Crandall  Now  With 
Hodkinson  Force 

Milton  Crandall,  exploiteer,  has  been  added 
to  the  exploitation  department  of  the  W.  W. 
Hodkinson  Corporation,  headed  by  Harry  Mc- 
Donald, it  was  announced  this  week.  He  will 
give  his  attention  to  productions  such  as 
the  Irene  Castle  Fashion  Promenade  now  be- 
ing offered  exhibitors  with  “ Slim  Shoulders.” 

Crandall  has  already  put  in  some  excep- 
tionally good  exploitation  stunts  in  the  St. 
Louis  territory  in  connection  with  the  en- 
gagement of  “ Slim  Shoulders  ” and  the  Irene 
Castle  Fashion  Promenade  for  the  re-opening 
of  the  beautiful  Delmonte  theatre.  Sunday 
at  the  baseball  game  between  the  Cardinals 
and  Giants  in  St.  Louis  Crandall  arranged  for 
an  announcement  to  be  made  from  the  field 
to  the  fifteen  thousand  fans  to  the  effect  that 
Irene  Castle  had  telegraphed  for  four  seats 
for  the  world’s  series  this  year  in  St.  Louis. 


In  “ Ching  Ching  Chinaman,”  the  B.  P.  Scbulberg 
production  for  Preferred  Pictures,  distribution 
through  A1  Lichtman  Corporation,  these  scenes 
show  Harrison  Ford  and  Lon  Chaney,  top,  Mar- 
guerite De  La  Motte,  center,  and  an  off-stage  shot 
at  the  bottom  of  director  Tom  Forman  having  a 
noon-day  bite  with  two  of  his  company 


Scenes  from  the  Goldwyn  production,  “ A Blind  Bargain,”  with  Lon  Chaney  and  Jacqueline  Logan,  directed 

by  Wallace  Worsley 

Famous  Polish  Actress  Arrives 

Pola  Negri  Welcomed  at  Pier  by 
Notables  of  the  Stage  and  the  Screen 


POLA  NEGR I,  the  famous  Polish  star, 
received  a warm  welcome  when  she  ar- 
rived in  New  York  Tuesday  afternoon 
on  board  the  White  Star  liner  Majestic. 

Miss  Negri  is  making  her  first  visit  to  the 
United  States  under  the  auspices  of  the  Ham- 
ilton Theatrical  Corporation,  by  whom  she 
lias  been  engaged  to  appear  for  Paramount  in 
a picturization  of  the  Robert  Hichens  novel 
“ Bella  Donna.”  She  spoke  with  enthusiasm 
of  her  work  and  of  the  pleasure  she  antici- 
pated in  doing  it  in  an  American  studio. 

On  board  the  Majestic  were  E.  E.  Shauer, 
assistant  treasurer  and  head  of  the  foreign 
department  of  the  Famous  Players-Lasky 
Corporation,  and  Mrs.  Shauer,  who  have  been 
abroad  three  months;  Ben  Blumenthal,  presi- 
dent of  Hamilton  Theatrical  Corporation; 
Frank  A.  Vanderlip,  Samuel  Untermeyer, 
Mabel  Normand,  former  Senator  O’Gorman 
and  other  noted  people,  but  the  attention  of 
the  reporters,  photographers  and  passengers 
as  well  as  the  throng  of  people  at  the  pier 
was  focussed  upon  Pola. 

Miss  Negri  went  to  the  Hotel  St.  Regis, 
which  will  be  her  headquarters  during  her 
brief  stay  in  New  York,  and  there  met  more 
reporters. 

Wednesday  noon,  at  Louis  Sherry’s,  Miss 
Negri  was  the  guest  of  honor  at  a luncheon 
given  by  the  Hamilton  Theatrical  Corpora- 
tion. There  were  eighty  guests  in  attendance, 
including  representatives  of  all  the  trade 
papers,  New  York  newspapers  and  fan  mag- 
azines, as  well  as  the  executives  of  the  Famous 
Players-Lasky  and  Hamilton  corporations,  in- 
cluding Adolph  Zukor,  Ben  Blumenthal,  E.  E. 
Shauer,  E.  J.  Ludvigh,  Ralph  Kohn,  Eugene 
Zukor,  S.  R.  Kent,  Robert  T.  Kane,  H.  G. 
Ballanee,  George  W.  Weeks,  John  Clarke, 
Hugo  Riesenfeld  and  Felix  Kahn;  also 
Thomas  Meighan,  who  arrived  from  the  Coast 
Monday.  Mr.  Ludvigh  presided  informally 
as  toastmaster. 

On  Thursday  a luncheon  was  given  Miss 
Negri  by  the  Coffee  House  Club,  an  organiza- 
tion of  artists,  authors  and  members  of  the 
theatrical  and  newspaper  professions,  all  of 
whom  are  admirers  of  the  star  and  her  art. 
Among  the  invited  guests  were:  Alexandra 
Carlisle,  Mary  Nash,  Tallulah  Bankhead,  Elsie 


Ferguson,  Blanche  Bates,  Ina  Claire,  Lenore 
Ulric,  Grace  Moore,  Doris  Keane,  Julia  Hoyt, 
Ethel  Barrymore,  Carlotta  Monterey,  Neysa 
McMein,  Marie  Tempest,  Theresa  Helburn, 
Mary  Boland,  Laura  Hope  Crews,  Madge 
Kennedy,  Billie  Burke,  Alice  Brady,  Gerald- 
ine Farrar,  Peggy  Wood,  Ruth  St.  Denis, 
John  V.  A.  Weaver,  Graham  Browne,  Alex- 
ander Woolcott,  George  Jean  Nathan,  Karl 
Kitchin,  Herbert  Bayard  Swope,  Will  H. 
Hays,  Chester  H.  Aldrich,  Sidney  Blackmer, 
Robert  Bridges,  Hey  wood  Broun,  Royal  Cor- 
tissoz,  Frank  Craven,  John  Cross,  Charles  B. 
Dillingham,  Dwight  Franklin,  Arnold  Genthe, 
Howard  Greenley,  Jascha  Heifetz,  Avery 
Hopwood,  Wallace  Irwin,  Ernest  Lawford, 
H.  T.  Lindeberg,  Guy  Lowell,  Gilbert  Miller, 
Grant  Mitchell,  Kenneth  M.  Murchison,  Conde 
Nast,  Tony  Sarg,  Ernest  Truex,  Whitney 
Warren,  H.  J.  Whigham,  Efrem  Zimbalist, 
Frank  Crownenshield,  Adolph  Zukor,  Robert 
T.  Kane,  Ralph  Cohn,  Eugene  Zukor  and 
Charles  E.  McCarthy. 

Miss  Negri  will  leave  New  York  for  Cal- 
ifornia in  time  to  start  work  in  “Bella  Donna,” 
under  the  direction  of  George  Fitzmaurice, 
about  September  25. 


Sawyer  and  Lubin  Start 
Work  on  Studio 

Construction  work  has  commenced  on  the 
S.  L.  Studios  at  San  Diego,  on  a site  near 
Grossmont,  secured  early  in  the  year.  A.  H. 
Sawyer  and  Herbert  Lubin  are  associated  in 
the  venture. 

According  to  the  announced  jqlans,  the  first 
unit  will  contain  stages,  dressing  rooms,  prop- 
erty rooms  and  interior  sets,  sufficient  for  the 
handling  of  three  companies  at^  a time. 


“Bishop  of  Ozarks”  Bought 
By  P.  A,  Powers 

“ The  Bishop  of  the  Ozarks,”  a Finis  Fox 
production  made  by  the  Cosmopolitan  Film 
Company,  has  been  purchased  by  P.  A. 
Powers  for  Film  Booking  Offices  of  America, 
Inc.,  according  to  word  received  from  the 
Coast  this  week. 


1482 


Motion  Picture  News 


Non-Taxable  Music  Only  On 
“ Moulin  Rouge”  Cue  Sheet 

Deep  appreciation  has  been  expressed  by 
the  Motion  Picture  Theatre  Owners  of  Amer- 
ica for  the  co-operation  extended  to  the  new 
Music  Department  of  the  organization  by 
F.  B.  Warren  of  the  American  Releasing  Cor- 
poration in  entirely  revising  the  cue  sheet 
on  The  Queen  of  the  Moulin  Rouge  ” so  as 
to  include  only  tax-free  music.  All  American 
Releasing  music  cue  sheets  are  to  conform  to 
this  condition  in  the  future,  it  is  announced 

The  Music  Department  of  the  Motion  Pic- 
ture Theatre  Owners  of  America  now  has 
special  writers  who  prepare  new  and  appro- 
priately catchy  music  for  new  motion  pictures. 
This  music  when  applied  and  adapted  to  a 
picture  is  broadcasted  in  all  of  the  motion 
picture  theatres  of  the  United  States,  giving  it 
unrivaled  lines  of  popularization. 

All  producers  and  distributors  of  pictures 
are  invited  to  avail  themselves  of  this  service, 
and  their  cooperation  in  having  only  tax-free 
music  in  the  cue  sheets  associated  with  their 
productions  is  being  solicited.  A complete  list 
of  producers  and  distributors  thus  cooperating 
will  soon  be  forwarded  to  all  theatre  owners 
by  the  Motion  Picture  Owners  of  America. 

Goldwyn  Closes  Contracts 
for  Foreign  Release 

Contracts  have  been  closed  by  Goldwyn 
Pictures  Corporation  for  the  distribution  of 
its  fifth  year  product  in  a number  of  foreign 
countries,  according  to  announcement  this 
week. 

A new  contract  has  been  closed  for  the  dis- 
tribution of  fifth  year  pictures  in  Japan 
through  the  Yanuma  Company. 

The  Liberty  Film  Company  of  Cuba  has 
taken  over  the  pictures  for  distribution  in 
Cuba. 

In  Porto  Rico  the  Goldwyn  product  will 
be  handled  by  Selection  Film  Company. 

For  the  Australasian  market  a contract  has 
been  closed  with  Australasian  Films,  repre- 
sented bv  Millard  Johnson.  

Goldwyn  Organizes  Exploita- 
tion Department 

Goldwyn  pictures  corpor- 
ation announces  the  establish- 
ment of  an  exploitation  department 
as  part  of  its  intensive  campaign  to  sup- 
port the  twenty  Goldwyn  specials  which 
will  be  released  during  the  coming  sea- 
son. The  exploiteers  working  from  Gold- 
wyn exchanges  all  over  the  country  will 
assist  theatres,  running  the  Goldwyn  spe- 
cial product,  in  putting  the  pictures  over 
with  the  public. 

While  the  personnel  of  the  staff  and 
the  exchanges  to  which  the  exploitation 
men  will  be  assigned  will  be  published  in 
full  in  the  near  future,  it  is  already  an- 
nounced that  the  department  will  be  under 
the  direction  of  Howard  Dietz,  director 
of  advertising  and  publicity  for  Goldwyn; 
with  R.  E.  Pritchard,  formerly  director  of 
the  Exhibitors’  Service  Bureau  of  MO- 
TION PICTURE  NEWS,  as  exploita- 
tion manager. 

The  initial  work  of  the  new  exploitation 
staff  will  be  in  connection  with  “ Remem- 
brance,” which  will  be  shown  October  8th. 
Heavy  bookings  are  reported  on  this  sub- 
ject, and  it  is  planned  to  send  Goldwyn 
exploiteers  to  as  many  first-run  houses  as 
possible.  The  second  of  the  Goldwyn  spe- 
cials, which  wil  be  aided  by  the  staff,  will 
be  “ Sherlock  Holmes.”  The  staff  when 
fully  organized  will  be  adequate  to  cover 
the  entire  field,  it  is  announced. 


“ Madame  Sans  Gene”  Rights 
Are  In  Dispute 

FOLLOWING  the  announcement  last 
week  by  Aubrey  Kennedy,  film  pro- 
ducer, that  he  had  completed 
“ Madame  Sans  Gene  ” and  would  release 
it  to  the  independent  market  immediately, 
Kathryn  Kidder,  who  appeared  in  a stage 
play  of  the  same  name,  this  week  engaged 
attorneys  to  restrain  the  showing  of  this 
picture. 

She  alleges  that  the  entire  rights  to 
the  play  belong  to  her  and  that  Mr.  Ken- 
nedy has  no  right  to  release  this  picture. 

Mr.  Kennedy,  in  turn,  alleges  that  the 
picture  is  based  upon  historical  facts, 
familiar  to  all,  and  that  his  story  of  the 
famous  washerwoman  who  rose  to  a 
duchess  has  nothing  to  do  with  the  stage 
play. 


Clune  Film  Exchange  Has 
Been  Reorganized 

With  the  consent  of  the  Commissioner  of 
Corporations  of  the  State  of  California,  the 
Clune  Film  Exchange,  which  bears  the  name 
of  W.  H.  Clune,  has  been  reorganized  and  an 
issue  of  $75,000  of  preferred  stock  bearing 
8 per  cent  interest  has  been  approved  for  the 
purchase  of  new  pictures.  Common  stock  has 
been  approved  at  $100,000. 

The  exchanges  are  situated  in  Los  Angeles 
and  San  Francisco,  and  are  distributing 
throughout  California,  Arizona  and  Nevada 
and  the  Hawaiian  Islands. 

The  Clune  Film  Exchange  is  now  on  the 
market  for  the  addition  of  some  first-class 
productions  capable  of  booking  in  first  run 
houses  in  their  territory. 


Seiter  Engaged  to  Direct 
“Beautiful  and  Damned” 

The  engagement  of  William  Seiter  to  direct 
the  Warner  Brothers  production,  “ The  Beau- 
tiful and  Damned,”  from  F.  Scott  Fitzgerald’s 
novel,  was  announced  this  week.  Previous  re- 
ports were  that  E.  Mason  Hopper  would  han- 
dle the  megaphone  on  this  picture,  but  this 
did  not  materialize,  it  is  said. 

A east  of  prominent  screen  players  have 
been  engaged  for  this  picture,  and  the  com- 
plete list  includes:  Marie  Prevost,  in  the  lead- 
ing feminine  role;  Kenneth  Harlan,  as  the 
male  lead;  Harry  Meyers,  Louise  Fazenda, 
Tullv  Marshall,  Walter  Long,  Kathleen  Key, 
Clarence  Burton,  Parker  McConnell.  Charles 
McHugh  and  George  Kuwa.  The  story  was 
adapted  for  the  screen  by  Olga  Printzlau. 


Eichherg  Film  May  Produce 
for  Fox  in  Germany 

In  connection  with  the  report  recently  pub- 
lished in  Motion  Picture  News  to  the  effect 
that  William  Fox  would  produce  in  Germany, 
it  is  learned  that  there  is  a report  current  in 
the  trade  in  Berlin  to  the  effect  that  Eichberg 
Film  will  produce  for  Fox  to  some  extent, 
and  that  Lee  Parry,  a Central  European  star, 
is  to  appear  in  the  pictures. 

While  in  Germany  Fox  conferred  with  a 
number  of  German  distributors  for  the  pur- 
pose, it  is  said,  of  selecting  an  executive  head 
for  the  exchanges  he  proposes  establishing  in 
Germany.  It  is  understood  that  while  in 
Vienna  he  closed  with  Sascha  Films  for  the 
distribution  of  Fox  films  in  Austria. 


Martin  Johnson’ s Adven- 
ture Film  Due  Oct.  1st 

“ Head  Hunters  of  the  South  Seas,”  show- 
ing the  latest  adventures  of  Martin  Johnson 
among  the  savage  tribes  of  Malekula,  will  be 
released  by  Associated  Exhibitors  on  October 
1st.  This  picture  is  five  reels  in  length  and 
is,  in  a sense,  a sequel  to  Johnson’s  subject, 
“ Captured  by  Cannibals,”  which  was  shown 
at  the  Capitol,  New  York,  about  a year  ago. 
A strange  tribe  of  “ Monkey  People,”  photo- 
graphed in  the  jungles  of  Lombumbubu,  is 
also  said  to  be  a feature  of  the  new  picture. 


Use  Pathecolor  Prologue  on 
“Blood  and  Sand” 

What  is  said  to  have  been  a most  effective 
atmospheric  introduction  to  the  feature, 
“ Blood  and  Sand,”  was  used  at  the  Rivoli  and 
Rialto  theatres,  New  York,  and  the  Stanley 
theatres  in  Philadelphia. 

As  the  scenes  are  laid  in  Spain,  the  man- 
agements of  the  theatres  mentioned  believed 
that  to  precede  “ Blood  and  Sand  ” with  a 
suitable  Spanish  scenic  would  be  an  excellent 
idea.  So  they  applied  to  Pathe  and  were  sup- 
plied with  prints  of  a Spanish  Pathecolor 
subject  called  “ A Day  in  Spain.”  This  short 
reel,  with  charms  enhanced  by  the  natural 
tints  of  Pathecolor,  not  only  pleased  the  aud- 
iences on  its  own  account,  but  is  said  to  have 
served  admirably  as  a scenic  introduction  to 
the  announced  feature. 


Geo.  M.  Dillon  to  Manage 
Hodkinson  N.  Y.  Exchange 

According  to  an  announcement  from  the 
W.  W.  Hodkinson  Corp.,  George  M.  Dillon 
is  succeeding  F.  Kilgour  as  sales  manager  of 
the  New  York  exchange. 

The  change  is  effective  at  once.  Mr.  Dillon 
is  well  known  in  the  trade  and  comes  to  his 
new  position  with  a fine  record. 


Ben  Blumenthal  Back  With 
Continental  Spectacle 

unODOM  AND  GOMORRHA”  has 
^ been  acquired  by  Ben  Blumenthal, 
^ president  of  the  Export  and  Import 
Film  Company.  The  “ Filmshau,’’  Ber- 
lin, is  quoted  as  acknowledging  this  sub- 
ject to  be  the  “ finest  example  of  contin- 
ental cinematographic  art.”  The  produc- 
tion is  stated  to  be  of  a spectacular  order 
and  is  reported  to  have  taken  over  eight- 
een months  to  produce.  In  its  present 
form  the  picture  is  in  ten  reels. 

The  story  was  prepared  for  the  screen 
by  Ladislaus  Vajda  and  adapted  by 
Michael  Kertesz,  the  European  novelist. 
No  advices  have  been  received  as  to  who 
the  principal  players  are. 

Just  what  Export  & Import  Film  Com- 
pany plans  to  do  with  the  teature  is  not 
stated.  It  is  interesting  to  note  that  last 
week  this  company  announced  the  ac- 
quisition, in  conjunction  with  David  P. 
Howells,  of  the  continental  feature 
“ Othello.” 

Ben  Blumenthal  is  scheduled  to  arrive 
from  London  on  the  Majestic  this  week 
and  is  then  expected  to  make  an  an- 
nouncement concerning  both  “ Othello  ” 
and  “ Sodom  and  Gomorrha.” 


September  23,  1922 


1483 


To  Test  “East  is  West” 
for  Exhibition  Valuation 

In  order  to  obtain  the  exhibition  value  of 
Constance  Talmadge  in  “ East  Is  West,”  a 
series  of  test  showings  have  been  agreed  upon 
between  Joseph  M.  Schenek,  producer  of  the 
picture,  and  First  National,  Inc.,  through 
whom  it  will  be  released.  The  manner  of 
making  the  tests  is  announced  by  First 
National  as  follows: 

“ Play  dates  for  preliminary  test  runs  in 
six  theatres  are  now’  arranged.  Upon  the 
result  of  these  engagements  a temporary  or 
tentative  exhibition  value  will  be  set,  at  which 
rate  forty  additional  test  engagements  will 
be  played.  Upon  the  results  of  the  forty-six 
engagements  the  final  exhibition  value  for  all 
rentals  will  be  set. 

“ The  general  release  date  has  been  set  for 
October  23rd.  The  test  engagements  will  pre- 
cede the  release  date.  Exhibitors  will  be  kept 
informed  as  to  what  the  picture  does  at  test 
runs  by  advertisements  in  the  trade  papers. 


Two  Sales  Representatives 
Added  to  A.  E.  Staff 

Two  more  sales  representatives  have  been 
appointed  by  Arthur  S.  Kane,  president  of 
Associated  Exhibitors.  R.  H.  Winn  has  been 
assigned  to  the  Memphis  branch  and  Robert 
A.  Bertschy  has  been  appointed  to  the  New 
Haven  office. 

Mr.  Winn  has  had  many  years'  experience, 
largely  in  Indiana.  He  formerly  was  on  the 
sales  staff  of  First  National  in  that  state,  and 
recently  has  been  managing  a large  picture 
theatre  in  Washington,  Ind. 

Mr.  Bertschy  gained  his  first  picture  expe- 
rience with  United  Pictures  Corporation  and 
was  branch  manager  for  that  organization  in 
Indianapolis,  St.  Louis  and  Boston,  succes- 
sively. Subsequently  he  was  with  Educational 
as  New  Haven  manager,  and  more  recently 
has  served  as  a special  representative  of  Asso- 
ciated Producers,  under  Al.  Lichtman. 


Wesley  Barry  Signs  Warner 
Brothers  Contract 

Wesley  Barry,  whose  contract  with 
Marshall  Neilan  has  expired,  has  been 
signed  for  a number  of  years  to  appear 
exclusively  in  Warner  productions,  it  was 
announced  this  week  by  Harry  M.  War- 
ner, of  Warner  Brothers. 

“ Freckles  ” Barry  recently  completed 
two  productions  for  Warner  Brothers, 
“ Rags  to  Riches,”  and  “ Little  Heroes  of 
the  Street.”  which  were  produced  by 
Harry  Rapf.  and  directed  respectively  by 
Wallace  Worsley  and  William  Beaudine. 

With  the  completion  of  the  second  pic- 
ture a tour  of  the  country  has  been 
planned  for  Barry.  Arrangements  have 
been  made  with  G.  H.  Dumond,  formerly 
owner  and  manager  of  the  famous  Sher- 
wood’s act,  whereby  the  latter  will  take 
the  freckled  youngster  on  a tour  of  the 
principal  cities  of  America. 

Mr.  Dumond  is  said  to  have  arranged 
an  act  which  will  keep  the  freckled  star 
on  the  stage  during  the  entire  perform- 
ance, and  it  will  give  the  public  a good 
opportunity  to  study  his  ability  both  as  a 
legitimate  and  screen  juvenile  actor. 

Following  the  completion  of  the  tour, 
which  is  expected  to  last  fifteen  weeks, 
Barry  will  immediately  return  to  the 
coast  where  another  Warner  vehicle  will 
be  in  readiness  for  him. 


“Under  Two  Flags”  to  Open 
at  Strand  Theatre 

Priscilla  Dean’s  latest  Universal-Jewel 
production,  “ Under  Two  Flags,”  an 
adaptation  of  Ouida’s  celebrated  novel 
and  play,  will  have  its  New  York  premiere 
at  the  Strand  theatre,  where  it  opens  on 
September  24  for  a week,  and  perhaps 
longer. 

“ Under  Two  Flags  ” is  said  to  be  Uni- 
versal’s greatest  fall  release.  No  expense 
was  spared  in  the  making  of  the  film. 
Those  who  have  seen  a pre-view  of  the 
big  special,  say  that  Tod  Browning,  its 
director,  has  outdone  himself  in  the  big- 
ness of  its  theme,  settings  and  character 
portrayals. 

The  picture  will  receive  an  unusual 
presentation,  in  keeping  with  its  colorful 
theme  and  its  exciting  action.  Manager 
Plunkett,  who  is  noted  for  his  presenta- 
tions, says  the  picture  offers  unlimited 
opportunities  for  exotic  prologues  and 
striking  lobby  decorations. 

New  Production  Is  Started 
by  Sacred  Films 

Having  completed  the  first  year’s  product,  a 
series  of  twelve  Old  Testament  narratives, 
Sacred  Films  of  Burbank,  Calif.,  are  now 
proceeding  with  additional  chapters  of  the 
pictorial  Bible  as  rapidly  as  possible. 

The  stories  of  “ Isaac  and  Rebecca,” 
“ Jacob  and  Esau,”  “ Jacob’s  Flight  ” and 
“The  Reconciliation,”  are  now  in  the  course  of 
construction  under  the  personal  supervision 
of  Dr.  Edgar  James  Banks,  noted  Bible 
scholar  and  archaeologist. 

Upon  the  completion  of  these  reels,  Sacred 
Films  will  send  a company  to  Egypt  for  the 
filming  of  the  stories  of  Joseph  and  Moses. 
The  film  stories  of  the  lives  of  these  Biblical 
characters  will  be  made  in  single  reels  and 
will  constitute  a great  part  of  the  1923  release. 

Ernest  E.  Tan  Pelt  has  been  appointed 
manager  of  Sacred  Films’  New  York  office,  it 
was  announced  this  week,  and  will  be  located 
here  permanently  after  October.  Mr.  Van 
Pelt  is  at  present  in  Portland,  Ore.,  where  he 
is  attending  the  general  convention  of  the 
Episcopal  Church.  He  will  swing  around 
through  Seattle,  Denver,  Omaha  and  Kansas 
City,  en  route  here. 


Sam  Sax  Is  Representative 
for  Will  Nigh  Product 

L.  Lawrence  Weber  & Bobby  North  this 
week  engaged  Sam  Sax  as  special  representa- 
tive and  sales  manager  for  the  Will  Nigh  pro- 
ductions to  be  state-righted  by  that  firm.  Sax 
will  begin  his  new  connection  immediately  and 
will  take  care  of  the  inquiries  from  exchange- 
men  for  “ Notoriety  ” and  the  future  releases 
of  Weber  & North  to  the  independent  market. 

Mr.  Sax  was  formerly  sales  manager  for 
Select  and  later  for  Robertson-Cole.  He  has 
also  acted  as  representative  for  various  inde- 
pendent releases  and  is  well-known  throughout 
the  states-rights  field  and  among  exhibitor 
circles. 

“Shriek  of  Araby”  Latest 
Turpin  Comedy 

The  title  of  the  latest  Mack  Sennett  comedy 
feature  in  which  Ben  Turpin  and  Kathryn 
McGuire  appear,  was  announced  this  week  as 
“ The  Shriek  of  Araby.” 

This  production,  which  will  be  released 
through  First  National,  is  said  to  be  one  of 
Sennett’s  best  efforts  in  the  comedy  line. 


J.  Frank  Shea  Joins  Sales 
Staff  of  Hodkinson 

The  addition  of  J.  Frank  Shea,  until  re- 
cently general  manager  of  the  Grey  circuit  of 
theatres  in  Maine  and  New  Hampshire,  to  the 
special  sales  force  of  the  W.  W,  Hodkinson 
Corporation,  where  he  will  work  with  Harry 
McDonald,  was  announced  this  week. 

After  leaving  Holy  Cross  College,  Shea 
joined  the  foreign  department  of  the  Fox  Film 
Corporation,  and  made  several  trips  abroad. 
He  resigned  in  1919  to  go  with  the  S.  A.  Lynch 
enterprises,  for  whom  he  was  South  Texas 
district  manager  and  state  manager  of  Okla- 
homa and  Arkansas.  He  resigned  some  time 
ago  to  join  the  Grey  Company  in  Maine. 


“Remembrance  ’ ’ Screened 
for  T.  O.  C.  C, 

The  new  Rupert  Hughes  photoplay,  “ Re- 
membrance,” was  screened  before  nearly  200 
members  of  the  Theatre  Owners’  Chamber  of 
Commerce  at  the  Hotel  Astor  on  Tuesday  of 
this  week,  who  were  guests  of  the  Goldwyn 
organization.  This  is  believed  to  be  the  first 
occasion  on  which  a new  film  has  been  screened 
before  the  entire  membership  of  the  T.  0.  C.  C. 

The  screening  was  arranged  by  S.  Eckman, 
Jr.,  in  supervisory  charge  of  Goldwyn  distri- 
bution for  the  metropolitan  district,  and  it 
followed  a luncheon  given  for  the  members  of 
the  organization.  Mr.  Eckman  had  arranged 
for  special  music  to  accompany  the  picture. 

“ Remembrance  ” is  the  first  Goldwyn  re- 
lease for  the  new  season  in  its  list  of  twenty, 
and  arrangements  are  being  completed  for 
an  early  pre-release  booking  in  New  York 
City.  The  release  date  for  the  photoplay  is 
October  10. 


W m.  Fred  Peters  Writes 
Score  for  Cosmopolitan 

An  operatic  score  has  been  composed  by 
William  Fred  Peters  for  Cosmopolitan’s 
“ When  Knighthood  Was  in  Flower,”  starring 
Marion  Davies.  This  picture  opened  at  the 
Criterion  theatre,  New  York,  this  week. 

Mr.  Peters  is  well  known  on  Broadway  as 
the  composer  of  several  successful  light 
operas,  including  “ Iole,”  from  the  book  by 
Robert  W.  Chambers,  and  “ The  Purple 
Road,”  which  he  wrote  with  Fred  De  Grissac 
for  the  famous  French  baritone,  Victor  Mau- 
rel.  Mr.  Peters  also  wrote  the  music  for  “ The 
Passing  Show  of  1915  ” at  the  Winter  Gar- 
den, and  the  next  season  for  the  London 
Hippodrome  revue.  Returning  to  this  country 
he  was  engaged  by  D.  W.  Griffith  to  write  the 
incidental  music  for  “Way  Down  East”  and 
“ Orphans  of  the  Storm.” 

Drew  Post,  American  Le- 
gion, Installs  Officers 

A meeting  of  the  S.  Rankin  Drew  Post, 
American  Legion,  was  held  at  Keen’s  chop 
house  on  Friday  evening,  September  8th.  The 
meeting  was  for  the  purpose  of  installing  the 
officers  of  the  Post  for  1922-23. 

Wells  Hawks,  the  new  Post  Commander, 
called  the  meeting  to  order. 

Chairman  Brady  of  New  York  County 
committee  of  the  Legion  conducted  the  instal- 
lations, assisted  by  Commander  Hawks,  Chap- 
lain Peter  H.  Hoey  and  Glen  Condon. 

The  Post  is  named  for  S.  Rankin  Drew, 
son  of  the  late  Sydney  Drew.  S.  Rankin  Drew 
was  an  aviator,  killed  in  the  late  war. 


1484 


Motion  Picture  News 


PROGRAMS  FOR  THE  W E E K OF  SEPT.  10TH 

With  First  Run  Theatres 


WIRE  REPORTS  FROM  CORRESPONDENTS 


Mil  YORK  CITY 


Capitol  Theatre — 

Overture  — “ Fourth  Symphony,’' 
Tchaikovsky. 

Novelty — An  Indian  Fantasy  (a) 
“Tepee  Town”  (film),  fol- 
lowed by  Indian  Dance,  by 
Doris  Niles. 

Specialty7 — Impressions  of  Vienna, 
including  vocal  and  dance  num- 
bers. 

Feature  — The  Hound  of  the 
Baskervilles. 

Vocal— Zerola,  noted  tenor  from 
Metropolitan  Grand  Opera 
Company,  singing  “Di  Quella 
Pira,”  from  “II  Trovatore.” 

Comedy— Their  First  Vacation,  the 
De  Havens. 

Recessional — Organ. 

Rialto  Theatre — 

Overture — “ The  Queen  of  Sheba," 
Riesenfeld’s  Classifical  Jazz. 

Current  Events— Rialto  Magazine. 

Specialty — “ Orientale,  ’ Mary  Fa- 
bian, saprano ; Giovanni  Diaz ; 
tenor;  Margaret  Daily,  dancer. 

Feature  — Burning  Sands,  Para- 
mount. 

Novelty — Frank  Stewart  Adams  at 
the  Wurlitzer. 

Comedy7 — Mile  a Minute  Mary. 

Recessional — Organ. 

Rivoli  Theatre — 

Overture — “Pique  Dame,’  Franz 
von  Suppe. 

Current  Events — Rivoli  Pictorial. 

Vocal  — “Dreams,”  Fred  Jagel, 
tenor;  Ocy  Shoff,  soprano. 

Feature — The  Ghost  Breaker,  Wal- 
lace Reid.  Paramount. 

Specialty — “ La  Cinquantaine,”  in- 
terpreted by  Paul  Oscard,  Nel- 
lie Parker  Spaulding  and  Anna 
Delane. 

Comedy — One  Terrible  Day. 

Recessional. 

Astor  Theatre — 

Feature — The  Prisoner  of  Zenda. 

Forty-fourth  Street  Theatre — 

Feature — Monte  Cristo. 

Lyric  Theatre — 

Feature — A Little  Child  Shall  Lead 
Them. 

Cameo  Theatre — 

Overture — “ Madame  Butterfly.” 

Current  Events — Cameo  News. 

Novelty — Topics  of  the  Day. 

Musical— Cello  solo. 

Comedy — Shoulder  Arms,  Charles 
Chaplin. 

Mark-Strand  Theatre — 

Overture  — Strand  Symphony  Or- 
chestra. 

Novelty — Tree-Land.  Prizma  Color, 
with  solo  by  Eldora  Stanford. 

Musical — “Rigoletto  Paraphrase,” 

George  Halprin,  pianist. 

Current  Events — Mark-Strand  Top- 
ical Review. 

Prologue—"  Grandma’s  Boy,”  quar- 
tette. 

Feature — Grandma’s  Boy,  Asso.  Ex- 
hibitors. 

Novelty — Odds  and  Ends. 


This  copy  advertising  “In  the  Name  of  the  Law”  at  the  Liberty  Theatre,  ran 
in  Kansas  City  newspapers. 


BROOKLYN 


Mark-Strand  Theatre — 

Overture — “Symphony  Pathetique” 
and  symphonized  jazz  selec- 
tion, Mark-Strand  Symphony 
Orchestra. 

Novelty — Scene  Orientale  in  four 
units,  (a)  “Song  of  India” 
( Rimsky  - K o r s a k o w),  by 
Georges  Du  Franne,  tenor, 
Jackson  Kinsey,  baritone,  and 
Edna  Burhans,  soprano,  (b) 
“Chant  Hindou”  (Bemberg)  by 
Edna  Burhans,  soprano,  (c) 
Dance  Orientale,  ballet,  (d) 
“Song  of  India”  (Rimsky-Kor- 
sakow),  ensemble. 

Novelty— Our  Third  Anniversary, 
a film  made  by  the  Brooklyn 
Mark-Strand  theatre  and  dedi- 
cated to  its  patrons,  thanking 

Current  Events  - — Mark-Strand 
Topical  Review  accompanied 
with  perfect  synchronization 
by  the  orchestra. 

Vocal — Georges  Du  Franne,  tenor, 
sings  Pouchelli’s  aria  from 
“Gioconda.” 

Dance — Dance  medley  of  1922,  by 
Marian,  Grace,  Alma,  Ruth, 
Anna,  and  Helen. .hree  O’clock 
in  the  Morning,”  sung  by 
Jackson  Kinsey,  baritone. 

Feature — Grandma’s  Boy,  Harold 
Lloyd,  Associated  Exhibitors. 

Short  Subject  — Western,  Sport 
Pictorial  by  Grantland  Rice. 

Solo  — Dethier’s  “ Albumleaf.” 
George  Crook  and  Harold 
Smith,  organists. 

PHILADELPHIA 


Stanley  Theatre — 

Current  Events — Fox  and  Pathe 
News  and  Kinograms. 

Scenic — A Day  in  Spain. 

Novelty — Topics  of  the  Day,  Pathe- 
Comedy — The  Two  Explorers — 
Pathe. 

Feature — Blood  and  Sand,  Rodolph 
Valentino,  Paramount. 

Next  Week — Hurricane’s  Gal. 


Stanton  Theatre — 

Feature — Monte  Cristo,  Fox,  indefi- 
nite. 

Aldine  Theatre — 

Current  Events  — - International 
News  and  Pathe  Review. 

Short  Subject — The  Dying  Detec- 
tive. 

Feature — The  Three  Must-Get- 
Theres,  United  Artists. 

Next  Week — Your  Best  Friend. 

Karlton  Theatre — 

Current  Events — Pathe  News  and 
Kinograms. 

Comedy — Dandy  Dan,  Fox. 

Feature — The  Storm,  Universal. 
Next  Week — Same. 

Arcadia  Theatre — 

Current  Events — Pathe  News. 
Novelty — Movie  Chats. 

Short  Subject — The  Yellow  Face. 
Feature — Red  Hot  Romance,  First 
National. 

Regent  Theatre — 

Comedy — Off  the  Trolley,  Pathe. 
Feature — The  Forbidden  City. 

Next  Week — Her  Mad  Bargain. 

Palace  Theatre — 

Current  Events — Pathe  News. 
Topics  of  the  Day — Pathe. 

Comedy — Felix  50-50. 

Feature — The  Tailor  Made  Man, 
United  Artists. 

Next  Week — What’s  Wrong  with 
the  Women? 

Victoria  Theatre — 

Current  Events — Pathe  Newrs. 
Sports — Golf,  Larry  Semon,  Vita- 
graph. 

Novelty — Screen  Reviews  No.  4. 
Feature — Just  Tony,  Fox. 

Next  Week  — Moonshine  Valley, 
Fox. 

Capitol  Theatre — 

Current  Events — Kinograms. 
Novelty — Hope,  Hodkinson. 
Comedy — The  Challenge. 

Feature — Oathhound,  Fox. 

Next  Week — A Motion  to  Adjourn. 


BUFFALO 


Shea’s  Hippodrome — 

Overture  — “ Caprice  Espagnola,” 
Rimsky-Korsokow. 

Vocal  — “ You  Gave  Me  Your 
Heart.” 

Feature — Blood  and  Sand,  Rodolph 
Valentino,  Paramount. 

Comedy — The  Eskimo,  Clyde  Cook. 

Current  Events— Hippodrome  Re- 
view. 

Next  Week — The  Prisoner  of  Zen- 
da, Metro. 

Loew’s  State — 

Overture — Medley  of  Popular  Airs. 

Current  Events — Pathe  News. 

Feature — North  of  the  Rio  Grande, 
Jack  Holt,  Paramount. 

Comedy  — The  Small  Time  Hero, 
Chester. 

Novelty  Local  Film — Who’s  Who 
in  Buffalo. 

Next  Week — The  Fighting  Streak, 
Tom  Mix — Fox. 

Lafayette  Square — 

Overture — Organ  selections. 

Current  Events — Fox  News. 

Feature — Footfalls,  Fox. 

Comedy — “ Snub  ” Follard. 

Mark-Strand — 

Overture — “ Southern  Rhapsody.” 

Current  Events — Kinograms. 

Feature  — Trooper  O’Neil,  Chas. 
Jones,  Fox. 

f'omedy — Easy  to  Con.  Universal. 

Next  Week — Don’t  Write  Letters, 
Gareth  Hughes. 

Olympic — 

Feature — The  Storm.  Universal. 

Shea’s  North  Park — 

Feature— Blood  and  Sand,  Rodolph 
Valentino,  Paramount. 

Palace — 

Feature — The  Conquering  Power, 
Alice  Terry,  Metro. 


PITTSBURG 

Olympic  Theatre — 

Current  Events — Pathe  News. 

Feature — Blood  and  Sand,  Rodolph-. 

Valentino,  Paramount. 

Comedy — Oh  Louise. 

Grand  Theatre — 

Overture — Serenade. 

Current  Events  — Grand  News- 
* Weekly. 

Feature — Grandma's  Boy,  Harold' 
Lloyd,  Associated  Exhibitors. 
Specialty  — The  Policeman  and'  - | 
Baby. 

Novelty — Topics  of  the  Day  and  ' 
Movie  Chats. 

Next  Week — Skin  Deep. 

Duquesne  Theatre — 

Current  Events — Selznick  News. 

Feature — Evidence,  Selznick. 

Comedy — Movies  and  Maniacs. 

Alhambra  Theatre — 

Current  Events — Fox  News. 

Feature — Fast  Mail,  Fox. 

Comedy — Penny  Reward. 

Liberty  Theatre — 

Current  Events — International.. 


i 


September  23,  1922 


1485 


Feature — Blood  and  Sand,  Rodolph 
Valentino,  Paramount. 

Comedy — Any  Old  Port. 

Next  Week — Skin  Deep. 

Regent  Theatre — 

Current  Events — Kinograms. 

Feature — Rich  Men’s  Wives,  Licht- 
man. 

Comedy — Splitting  Hairs. 

Next  Week — Her  Gilded  Cage, 
Gloria  Swanson,  Paramount. 

Cameraphone  Theatre — 

Current  'Events — Selznick  News. 

Feature — Top  of  New  York — Para- 
mount. 

Comedy — Golf,  Larry  Semon. 

Next  Week — Grandma’s  Boy. 

Garden  Theatre — 

Current  Events  — ■ International 
News. 

Feature — Nice  People  (first  half) 
The  Young  Diana  (second  half) 
Paramount. 

Blackstone  Theatre — 

Current  Events — Kinograms. 

Feature — Just  Tony,  Fox. 

Comedy — Splitting  Hairs. 

Next  Week — In  the  Name  of  the 
Law. 

State  Theatre — 

Current  Events — Fox  News. 

Feature — Rich  Men’s  Wives,  Licht- 
man. 

Comedy — Penny  Reward. 

Next  Week — Silver  Wings. 


CLEVELAND 


State  Theatre — - 

Current  Events — Pathe  News  and 
Topics  of  the  Day. 

Comedy — Their  First  Vacation, 

Carter  DeHaven. 

Feature — Fbol’s  First,  Marshall 

Neilan — First  National. 

Specialty — Style  Show,  arranged 

through  co-operation  with  the 
Ames  Company.  Automobile 
show  in  the  lobby. 

Next  Week — Forget  Me  Not. 

Stillman  Theatre — 

Overture — “Sari.” 

Scenic — Spanish  Holiday. 

Feature — Blood  and  Sand — Para- 
mount— Second  week. 


Tfcter  B.  Kjyne 

Produced  amid  the 
logging  camps  and  on 
the  grim  coast  of  the 
North  Pacific. 

Featuring 
RALPH 
GRAVES 
Merriam  Cooper 
a*  Lionel  Bellmore  /> 


park  Augmented  Orchestn 
Mischa  Guterson 
Conducting 

(1)  From  The  Highlands' 
A selection  of  Scotch 

Melodies— Otto  Langejy"^ 

(2)  “March  Slave / j 
— Tschaikowsky 

Concerts  Daily  vT^l 
at  3 and  8:45 


■Tames  Blackball 
John  MacKenzie 
Bagpipes 


THREE  DAYS 


ALL  WEEK 


OP  THE 


PHIL  BACKER 
Songs  of 
Harry  Lauder 


Margaret  Maclver 
Scotch  Dances 


The  above  illustrates  copy  used 
by  the  Park  Mall  theatre,  Cleve- 
land, on  “Kindred  of  the  Dust.” 


Next  Week — Broadway  Rose,  Mae 
Murray,  Metro. 

Allen  Theatre — 

Overture — “Jewels  of  the  Madon- 
na.” 

Current  Events — Plain  Dealer  Mag- 
azine. Fun  from  the  Press 
Screen  Snap  Shots. 

Feature — The  Storm,  Universal. 

Next  Week — Nice  People,  Wallace 
Reid,  Paramount. 

Strand  Theatre — 

Overture — “ Poet  and  Peasant.” 

Cartoon — Mutt  and  Jeff. 

Feature — Monte  Cristo,  Fox — Sec- 
ond week. 

Next  Week  — Monte  Cristo,  con- 
tinued. 

Park  Theatre — - 

Concert  Program — (1)  “From  the 
Highlands,”  a Scotch  selection, 
with  melodies  by  Otto  Langey, 
special  stage  setting  and  special 
dances.  (2)  “ March  Slave,” 
Tschaikowsky;  arranged  and 
presented  by  Mischa  Guterson, 
musical  and  art  director.  (3) 
Vocal,  songs  by  Harry  Lauder, 
rendered  by  Phil  Backer.  (4) 
Specialty,  bagpipes,  by  James 
Blackhall  and  John  MacKenzie. 

Current  Events — Fox  News. 

Comedy — The  Land  Lubber. 

Feature — Kindred  of  the  Dust,  First 
National. 

Next  Week — Domestic  Relations. 
Katherine  McDonald. 

Standard  Theatre — 

Current  Events  — International 
News. 

Comedy — Cured,  Century  comedy. 


Ad  copy  used  by  the  Grand  Opera 
House,  Cincinnati,  on  “ A Rogue’s 
Romance.” 

Western — The  Gypsy  Trail. 

Feature — Top  O’  the  Morning,  Uni- 
versal. 

Next  Week  — The  Galloping  Kid, 
Hoot  Gibson. 


ST.  LOUIS 


Missouri  Theatre — 

Overture — “ II  Guarny  ” ; “ Humor- 
esque,” played  by  Missouri’s 
Baby  Grand  Orchestra,  with 
duet  of  vocalists. 

Current  Events — Missouri  News. 

Musical — “ Wait  ’Til  the  Sun  Shines 
Again,”  Stuart  Barrie  at  the 
Wurlitzer. 

Prologue  — Missouri  Presentation 
Unique,  “ The  Pilgrim  Chorus,” 
Missouri  Symphony  orchestra 
with  Wurlitzer. 


reature — The  Siren  Call. 

Recessional — Organ. 

New  Grand  Central  Theatre — 

Overture  — “Evolution  of  Dixie,’ 
Concert  Orchestra. 

Current  Events — News  and  Views. 

Novelty — Topics  of  the  Day. 

Musical — “ Sweet  Indiana  Home,” 
organ  solo. 

Specialty — Club  Royal  Orchestra. 

Feature — The  Song  of  Life. 

Cartoon  — Aesop  Fable,  The  Boy 
and  the  Bear. 

Recessional — Organ. 

Capitol  and  West  End  Lyric 

Theatres;  Lyric  Skydome — - 

Overture — “ Evolution  of  Dixie.” 

Current  Events — News  and  Views. 

Novelty — Topics  of  the  Day. 

Musical — “ Sweet  Indiana  Home,” 
organ  solo. 

Comedy — Shoulder  Arms,  Charles 
Chaplin. 

Feature  — ■ Alias  Julius  Caesar, 
Charles  Ray. 


The  way  the  Isis  theatre,  Indian- 
apolis, a nnounced  “ Trooper 
O’Neil.” 

Cartoon  — Aesop  Fable,  The  Boy 
and  the  Bear. 

William  Fox  Liberty  Thea- 
tre— 

Overture — Liberty  Concert  Orches- 
tra. 

Current  Events — Fox  News. 

Feature — Monte  Cristo — Fox. 

Delmonte  Theatre — 

Overture — Delmonte  Orchestra. 
Current  Events — News  and  Views. 
Specialty — Joseph  Sheehan  Opera 
Company  in  selections. 

Feature — The  Crossroads  of  New 
York — First  National. 
Recessional — Organ. 

Columbia  Theatre — 

Overture — Orchestra. 

Current  Events — Fox  News. 
Cartoon — Mutt  and  Jeff. 

Comedy — A Pair  of  Aces. 

Serial — -The  Timber  Queen — Tenth 
Episode. 

Feature — The  Son  of  the  Wolf — 
F.  B.  O. 

Also  five  acts  of  vaudeville. 


ST.  PAUL 


Capitol  Theatre — 

Overture — “ Stars  and  Stripes  For- 
ever.” 

Current  Events — Capitol  Digest. 
Scenic — Western  Stuff. 

Novelty — Style  Revue. 

Feature — The  Wall  Flower  — Col- 
leen Moore. 

Comedy — Hickory  Hick  — Christie 
Comedy. 

Palace  Theatre — - 

Overture. 

Current  Events — Palace  News. 


This  unusual  layout  was  used  to 
tell  the  public  about  the  showing 
of  “ Blood  and  Sand  ” at  the  New 
Grand  Central,  Capitol  and  Dyric 
Skydome  theatres,  St.  Louis. 

Scenic — Palace  Tours. 

Cartoon — Aesop  Fable. 

Prologue — Staged  and  produced  by 
Don  Albert,  The  Hour  of  Ro- 
mance in  Seville. 

Feature — Blood  and  Sand— Para- 
mount. 

Comedy — The  Adviser. 

Recessional — Don’t  Bring  Me 
Posies.” 

Old  Mill  Theatre — 

Overture. 

Current  Events — Fox  News. 

Feature — In  the  Name  of  the  Law 
— F.  B.  O. 

Comedy — Rookies  Fresh  Air. 

Recessional — Organ. 


SEATTLE 


Coliseum  Theatre — 

Overture — “ Orpheus.” 

Current  Events — Pathe  Weekly  and 
Kinograms. 

Novelty — Topics  of  the  Day. 

Comedy — Look  Out  Below. 

Feature — Domestic  Relations — First 
National. 

Recessional — Organ. 

Next  Week- — The  Eternal  Flame — 
First  National. 

Columbia  Theatre — 

Overture — Selection  from  Carmen 
and  Hawaiian  Chimes. 

Current  Events  — International 
News. 

Novelty — First  Reel  Bible  Pictures. 

Comedy — The  Kicking  Fool. 

Short  Subject— Never  Let  Go. 

Feature — Paid  Back. 

Recessional — Organ. 

Next  Week — Human  Hearts. 

Strand  Theatre — 

Feature — Nice  People,  Paramount, 
second  week. 

Blue  Mouse  Theatre — 

Feature — Monte  Cristo,  Fox,  second 
week. 

iberty  Theatre — 

Overture — Popular  medley. 

Current  Events — International  and 
Selznick  News. 

Scenic — Pathe  Review. 

Short  Subject — Valley  of  Missing. 

Feature — Grandma’s  Boy,  Harold 
Lloyd,  Associated  Exhibitors. 

Recessional — Organ. 

Winter  Garden  Theatre — 

Overture — Orchestra. 

Current  Events  — International 
News. 

Novelty — Screen  Snapshots. 

Comedy — The  Show. 

Feature — Broadway  Peacock,  Pearl 
White,  Fox. 

Recessional — Organ. 

Next  Week — No  Trespassing. 


SAN  FRANCISCO 


California  Theatre — 

Overture — “Naughty  Marietta.” 


1486 


Motion  Picture  News 


The  Circle  theatre,  Indianapolis, 
advertised  “The  Eternal  Flame’1 
as  above. 

Current  Events — Topical  Review, 
Fox,  Selznick  and  International 
News. 

Feature — The  Valley  of  Silent  Men, 
Paramount. 

Comedy — The  Speeders. 

Specialty — Gypsy  act.  with  dancers, 
singers  and  characteristic  in- 
struments. 

Recessional — Organ. 

Next  Week— A Fool  There  Was. 

Tivoli  Theatre — 

Feature — The  Eternal  Flame,  Nor- 
ma Talmadge,  First  National. 
Comedy — Torchy’s  Feud. 

Granada  Theatre — 

Overture — "Honolulu  Blues”  and 
“Coal  Black  Mammy.” 

Current  Events — Granada  News. 
Novelty— Pathe  Review. 

Specialty  — Saxophone  and  piano 
novelty. 

Feature  — The  Bonded  Woman, 
Paramount. 

Comedy — That  Son  of  a Sheik. 
Recessional — The  Time,  the  Place 
and  the  Girl,”  organ. 

Loew’s  Warfield  Theatre — 
Overture — “Orpheus”  and  “Nobody 
Lied.” 

Novelty — Loew’s  Minute  Views. 
Specialty — Russian  Ballet. 

Feature — Broadway  Rose,  Mae 
Murray,  Metro. 

Comedy — Ridin’  the  Goat. 

Specialty  — Musical  Aloha  and 
Spanish  dance. 

Comedy — Rockin’*  the  Boat. 
Recessional — Organ. 

Next  Week — Nero. 

Strand  Theatre — 

Overture — Selections  from  “The 
Merry  Widow,” 

Current  Events — Kinograms. 
Feature — Chasing  the  Moon. 
Comedy — Straight  from  the  Farm. 
Recessional — Organ  solo. 

Imperial  Theatre — 

Overture — “Extase.” 

Novelty — Pathe  Review. 

Vocal — “I  Wish  I Knew.” 

Feature  — Manslaughter,  Para- 
mount. 


KANSAS  CITY 


Newman  Theatre — 

Overture — Selections. 

Current  Events  — Newman  News 
and  Views. 


Musical — Organ  selections. 

Comedy  — Earl  Hurd  — Cartoon 
comedy. 

Special  .Numbers — Song  and  dance 
novelty — Grace  Nelson,  prima 
donna  — Coon-Sanders  novelty 
orchestra. 

Feature — Blood  and  Sand — Rodolph 
Valentino — Paramount 

Next  Week — The  .Masquerader. 

Liberty  Theatre — 

Overture — Selections. 

Current  Events — rathe  News, 

Musical — Organ  selections. 

Comedy — Mack  Sennett  comedy. 

Specialty  — Kansas  City  Grand 
Opera  Male  Quartette. 

Feature — In  the  .same  ot  the  Law. 

Next  Week — The  Storm. 

Royal  Theatre — 

Overture — Selections. 

Current  Events  — Royal  Screen 
Magazine. 

Musical — Organ  selections. 

Comedy — Johnny  Hines  comedy. 

Feature — The  Crossroads  of  New 
York— First  National. 

Next  Week  — Orphans  of  the 
cstorm. 

Twelfth  Street  Theatre — - 

Overture — Selections. 

Current  Events — Screen  Magazine. 

Musical — Organ  selections. 

Cartoon- — Aesop’s  Fables. 

Comedy — Toonerville  comedy. 

Novelty — One  Sherlock  Holmes 
series. 

Feature- — The  Fighting  Streak- 
Tom  Mix — Fox. 

Next  Week  — The  Kick-Back  — 
F.  B.  O. 


LOS  ANGELES 


California  Theatre — 

Overture. 

Current  Events  — Fox  and  local 
news  happenings. 

Cartoon — Aesop’s  Fable,  The  Boy 
and  the  Bear. 

Prologue  — Symphony  Orchestra 
Concert,  “ The  Sign  of  the 
Rose,”  with  George  Beban  and 
cast  of  seven,  presenting  thirty 
minute  act  of  same  name. 

Feature  — The  Sign  of  the  Rose, 
American  Releasing. 

Novelty — Topics  of  the  Day. 

Recessional — Organ. 

Kinema  Theatre — 

Feature — The  Masquerader,  First 
National,  second  week. 


Grauman’s  Theatre — 

Overture — “ Dance  of  the  Hours,” 
" The  Heart  of  Her  ” and  inter- 
mezzo from  “ Shanewis.” 
Current  Events — Pathe  News. 
Specialty  — Organ  and  slides  and 
new  song  by  Charles  Wakefield 
Cadman,  “ Los  Angeles,  the 
Beautiful,”  and  musical  novelty, 
“ In  Our  Apartment  House.” 
Novelty — Movie  chats;  motor  boat 
racing;  Pathe  Review;  Cathe- 
drals of  Milan  and  Shadow 
Shapes. 

Musical  Number — Charles  Wake- 
field Cadman,  soprano  and  flute 
soloist,  rendering  three  Cad- 
man numbers. 

Added  Novelty  — Fun  from  the 
Press. 

Feature  — The  Valley  of  Silent 
Men,  Paramount. 

Recessional — Organ. 

Next  Week — Burning  Sands. 
Grauman’s  Rialto  Theatre — 
Feature — Manslaughter,  Paramount, 
second  week. 

Tally’s  Theatre — 

Feature — The  Sleep  Walker,  Para- 
mount, second  week. 

Mission  Theatre — 

Feature  - — Queen  of  the  Moulin 
Rouge,  American  Releasing, 
third  week. 

Miller’s  Theatre — 

Feature — Just  Tony,  Fox,  second 
week. 

Loetv’s  State  Theatre — 

Overture. 

Current  Events  — International 
N ews. 

Novelty — Movie  chats,  Time  Flies. 
Feature — Strange  Idols,  Fox. 

Five  Acts  of  Vaudeville. 

Pantages  Theatre — 

Feature — Trooper  O’Neil.  Fox. 
Serial — The  Timber  Queen,  Ruth 
Roland,  Fathe. 

Five  Acts  of  Vaudeville. 

Chine’s  Theatre — 

Overture. 

Current  Events— Kinograms. 
Novelty — Starland  Revue. 

Comedy  — The  Gasoline  Wedding, 
Lloyd  Re-issue. 

Feature — The  Stroke  of  Midnight, 
Metro. 

Recessional — Organ. 

Next  Week — A Woman  of  No  Im- 
portance. 

Snperba  Theatre — 

Feature  — The  Storm,  Universal, 
second  week. 


• 1022  MAIN  ST. 

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Mack  Sennett's 

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Sent  by  fat®  to  keep  * 

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header — more  thrllU  than  a 
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than  a circus  of  clowns. 


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hafts  to  the  right  of  you — gasps  ti 
the  left — towers  of  mirth  ahead — 
acres  of  joy  behind — it’s  a jovial, 
jubilant  joyride  in  a Snicker  special, 
equipped  with  a melodramatic  motor. 


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TORCHY 

COMEDY 


ROYAL 

ORCHESTRA 


Appropriate  copy  used  "by  the  Royal  theatre . Kaunas  City , advertising 
“ The  Crossroads  of  New  York.,f 


Shows 

SHOWS 

Today 

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Starts  Today — Ends  Sat. 

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The  way  the  Moon  theatre,  Omaha , 
advertised  “ For  Big  Stakes  ” in 
newspapers. 

Hill  Street  Theatre — 

Overture. 

Current  Events — Kinograms. 
Scenic — My  Country,  Bruce. 
Novelty — Sport  Review. 

Comedy — False  Alarm. 

Feature — Men  of  Zanzibar,  Fox. 
Six  Acts  of  Vaudeville. 


BALTIMORE 


Century-  Theatre — 

Overture  — “ Mignon  ” — Century 
Symphony  Orchestra. 

Current  Events — Century  Topical 
Review. 

Comedy — Selected. 

Prologue  — - By  Bobbie  Tremaine 
and  Joseph  Parsons,  Spanish 
dances. 

Feature — Blood  and  Sand — Rodolph 
Valentino — Paramount. 

Rivoli  Theatre — - 

Overture — “ Dance  of  the  Hours  ” 
Rivoli  Symphony  Orchestra. 

Current  Events — Rivoli  News. 

Vocal — Solo  by  Miss  Emily  Marks, 
soprano. 

Novelty — Selected  screen  magazine. 

Feature — Kindred  of  the  Dust — 
First  National. 

Comedy — Golf — Larry  Semon. 

Recessional — Organ  solos. 

Parkway  Theatre — 

Overture — Parkway  Orchestra. 

Current  Events — Parkway  Topical 
Review. 

Scenic  — The  Castaway  — Special 
musical  setting. 

Vocal — Selections — Warren  Quar- 
tet. 

Feature — Up  and  At  ’Em — Doris 
May— F.  B.  O. 

New  Theatre — 

Overture — New  Theatre  Orchestra. 

Current  Events — Pathe  News. 

Novelty — Urban  Movie  Chats. 

Comedy — West  is  West. 

Feature — Honor  First — Fox. 


CHICAGO 


Chicago  Theatre — 

Overture — “11  Guarany.” 

Specialty — Waring’s  Pennsylvan- 

ians (syncopators). 


September  2 3,  1922 


1487 


I Current  Events — News  Weekly. 
Music — Organ  solo,  “Why  Should 
I Cry  Over  You?’’ 

! Novelty — Topics  of  the  Day. 
j Feature — Human  Hearts,  Univer- 
sal. 

Comedy — Treasure  Bound. 
Recessional — Organ. 


Tivoli  Theatre — 

Overture — “Martha.” 

! Specialty — Fair  scene  from  “Mar- 
tha.” 

Current  Events — News  Weekly. 
Music — Organ  solo,  “All  for  the 
Love  of  Mike.” 

Novelty — Topics  of  the  Day. 
Specialty — Garden  Fantasie. 
Feature — Kindred  of  the  Dust, 
First  National. 

Recessional — Organ. 

Riviera  Theatre — 


Overture — “Migon.” 

Vocal  Solo — “Son  of  the  Desert. 

Current  Events — News  Weekly. 

Novelty — Topics  of  the  Day. 

Feature — Kindred  of  the  Dust, 
First  National. 

Recessional — Organ. 

Roosevelt  Theatre — 

Feature — Blood  and  Sand,  fourth 
week. 

Woodlawn  Theatre — 

Overture — Selected. 

Novelty — Pathe  Review. 

Vocal — “Some  Sunny  Day.” 

Comedy — One  Terrible  Day. 

Musical — Woodlawn  Orchestra. 

Feature  — The  Good  Provider, 
Paramount. 

Intermission— “Suez.” 

Coming  Feature  — Her  Gilded 
Cage,  Gloria  Swanson,  Para- 
mount. 

Randolph  Theatre — 

Overture — Organ  selections. 

Current  Events  — International 
News. 

Comedy — Foolish  Wives. 

Feature — Confidence,  Herbert  Raw- 
linson,  Universal. 

Barbee’s  Theatre — 

Novelty — Movie  Chats. 

Comedy — Golf,  Larry  Semon. 

Feature — The  New  Moon,  Norma 
Talmadge. 

Coming  Feature — In  the  Hand  of 
Nara,  Clara  Kimball  Young, 
Metro. 


mm 

OroC) 

i — 

.‘TKekf-re ' 

Effective  copy  for  “ Broadway 
Rose  ” used  try  the  Ohio  theatre, 
Indianapolis. 


INDIANAPOLIS 


Circle  Theatre — 

Overture — -“Dance  of  the  Hours.” 

Current  Events  — Kinograms  and 
Pathe  News. 

Novelty — Topics  of  the  Day. 

Comedy — That  Son  of  a Shiek, 
Christie. 

Vocal  Soloist — Ford  Palmer. 

Musical  Organ  Solo  — “A  Trip  to 
the  State  Fair.” 

Feature — Her  Gilded  Cage — Gloria 
Swanson — Paramount. 

Next  Week — The  Eternal  Flame. 

Loew’s  State  Theatre — 

Novelty — Hy  Mayer — Travelaugh. 

Current  Events — Pathe  News. 

Feature — Blood  and  Sand  — Ro- 
dolph  Valentino — Paramount. 

Next  Week — Same. 


DES  MOINES 


Des  Moines  Theatre — 

Current  Events  — International 
News. 

Novelty — One  Old  Cat — Cartoon. 

Scenic — The  Drifters. 

Musical  Violin  Solo  — “At  Dawn- 
ing.” 

Feature — The  Eternal  Flame — Nor- 
ma Talmadge — First  National. 

Next  Week — Grandma’s  Boy — Har- 
old Lloyd. 

Strand  Theatre — 

Overture  — Evolution  of  Yankee 
Doodle,  by  Strand  Theatre  or- 
chestra. 

Current  Events — Kinograms. 

Comedy — Treasure  Bound  — Mer- 
maid. 


This  copy  on  “ Grandma’ s Boy  ” 
was  used  hy  the  Hun  theatre, 
Omaha. 

Feature  — Blood  and  Sand  — Ro- 
dolph  Valentino — Paramount. 
Next  Week — Same. 

Rialto  Theatre — 

Current  Events — Pathe. 

Comedy — Bone  Dry. 

Feature — The  Ordeal — Agnes  Ayres 
— Paramount. 

Next  Week — More  to  Pitied  Than 
Scorned. 

Garden  Theatre — 

Feature — The  Count  of  Monte 
Christo — Fox. 

CINCINNATI 


Strand  Theatre — 

Current  Events — Pathe  News. 
Feature — Monte  Cristo,  Fox. 


Next  Week — The  Masquerader. 

Walnut  Theatre — 

Current  Events — Pathe  News. 
Novelty— Topics  of  the  Day. 
Feature — Kindred  of  the  Dust. 
Next  Week — The  Eternal  Flame. 
Gapitol  Theatre — 

Current  Events — Capitol  News. 
Feature — Blood  and  Sand,  Rodolph 
Valentino,  Paramount. 

Next  Week — Manslaughter. 

rand  Theatre — 

Current  Events  — International 
News. 

Novelty — Topics  of  the  Day. 


— ' • ■ 

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ANOTHER. 

STUPENDOUS 

PROGRAM 

, Toed  Palm.se.  . 

On  the  Bo  ad  toMandalai) 
.1ST 

Organ  Solo  . 

’A  Trip  to  the  State  Pair " 
Played  bij  Louis  R.  Swain 
3? 

DeLuxe  Performances 

Circlette  ^News 

Stage  Specialty 
Afternoon 
3:00 

Topics  the  Daq 
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m 

Evening 

7:15—9:15 

Comedy 

“ That  Son  of  a Shield  f 

St 

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1 Ttp  IS*?  ££ 

This  hand-lettered  display  was 
used  hy  the  Circle  theatre,  Indian- 
apolis, on  “ Her  Gilded  Gage.” 

Feature — A Rogue’s  Romance. 
Added  Feature — A Woman’s  Sacri- 
fice. 

Palace — 

Current  Events  — International 
News. 

Novelty — Topics  of  the  Day. 
Feature — Oath  Bound,  Fox. 

Next  Week — Don’t  Shoot. 


WASHINGTON 


Metropolitan — 

Overture  — ■ “ Songs  from  the  Old 
Folks.” 

Vocal  Prelude — -“That  Wonderful 
Mother  of  Mine.” 

Current  Events  — Pathe  News  — 
Topics  of  the  Day. 

Feature — Silver  Wings,  Fox. 

Next  Week — Alias  Julius  Caesar. 

Palace — 

Overture — Master  Melodies  in  Mod- 
ern Style,  arranged  from  Pade- 
rewski’s “Minuet”;  Drdla’s 
“ Souvenir  ” ; “ Tales  of  Hoff- 
man ” and  the  “ Song  of  India.” 

Current  Events  — Pathe  News  — 
Topics  of  the  Day. 

Comedy — Torchy’s  Nut  Sundae. 

Feature — While  Satan  Sleeps,  Para- 
mount. 

Next  Week — The  $5  Baby. 

Rialto — 

Current  Events — Fox  News. 

Comedy — The  First  Vacation,  De- 
Haven. 

Feature — Rich  Men’s  Wives,  Pre- 
ferred Pictures. 

Next  Week — How  Women  Love. 

Columbia — 

Feature  — Blood  and  Sand,  Para- 
mount, continued. 


“ Trimmed  ” teas  advertised  this 
way  hy  the  Palace  theatre,  Des 
Moines. 

Next  Week  — The  Prisoner  of 
Zenda. 

Strand — 

Feature — Lights  of  the  Desert,  Fox. 

ATLANTA 

Howard  Theatre — 

Overture  — “Spanish  Rhapsody,” 
Howard  Orchestra. 

Current  Events — Pathe  News. 

Prologue — Toreador  song  from 
“Carmen,”  tenor  solo  and 
dance. 

Novelty — Pithy  Paragraphs. 

Feature — -Blood  and  Sand,  Rodolph 
Valentino,  Paramount. 

Metropolitan  Theatre — 

Overture  — - “The  Evolution  of 
Dixie,”  Metropolitan  Sym- 
phony Orchestra. 

Current  Events — Kinograms. 

Musical — Baritone  solo. 

Feature — The  Storm,  Universal. 

Rialto  Theatre — 

Overture — Rialto  Melody  Artists. 

Current  Events  — International 
News. 

Comedy — Sunshine  Comedy. 

Feature — The  Siren  Call,  Dorothy 
Dalton,  Paramount. 


OMAHA 


Strand  Theatre — 

Overture — Orchestral  selections. 

Current  Events — Selznick  News. 

Comedy — One  01’  Cat. 

Feature  — The  Eternal  Flame, 
Norma  Talmadge,  First  Na- 
tional. 

Sun  Theatre — 

Overture — Orchestral  selections. 

Current  Events  — International 
News. 

Feature — Grandma’s  Boy,  Harold 
Lloyd,  Associated  Exhibitors. 

Rialto  Theatre — 

Overture — Orchestral  selections. 

Current  Events — Kinograms. 

Special — Prince  Lei  Lani  in  songs. 

Feature — Blood  and  Sand,  Rodolph 
Valentino,  Paramount. 

Moon  Theatre- 

Overture — Orchestral  selections. 

Current  Events — Moon  News. 

Feature — For  Big  Stakes — Fox. 


1488 


Motion  Picture  N ewi 


EXHIBITORS'  REPORTS  ON  N E W RELEASES': 


What  the  Big  Houses  Say 


EARLY  RETURNS  FROM  IF  E E K RUN  THEATERS 


FAMOUS  PLAYERS 
A ice  People — 

An  excellent  picture  which  went 
over  big  in  spite  of  a poor  week. 
(Middle  W est.) 


Nothing  extra;  no  particular  ap- 
peal excepting  Reid ; ran  fair  for 
week.  (West.) 


Played  to  good  business.  Satis- 
factory picture.  (West.) 


Business  was  good.  Picture  re- 
ceived with  general  satisfaction.  A 
clever  little  play,  good  cast  and 
good  direction.  (Middle  West.) 


Good  picture  which  went  over 
well.  Audiences  off  a little  account 
of  unreasonable  hot  weather.  (Mid- 
dle West.) 


Went  over  great.  W allace  Reid 
and  Bebe  Daniels  always  draw  well 
here.  (South  West.) 


If  You  Believe  It,  It's  So — 

A lively  week’s  business  with  this 
one.  (Middle  West.) 


Her  Gilded  Cage — 

A good  picture  and  box  office  at- 
traction. (West.) 


Good  stuff ; pulled  better  than  fair 
for  full  week.  (Middle  West.) 


Turned  them  away  many  nights. 
Gloria  Swanson,  always  popular 
won  new  admirers  with  this  one. 
Wonderful  receipts.  (Middle 
West.) 


Fairly  well  liked.  Nothing  extra. 
Business  good  considering  hot 
weather.  (Middle  West.) 


Over  the  Border — 


The  Valley  of  Silent  Men — 

Vigorous  drama  with  excellent 
scenery.  Fair  box  office  value. 
(Middle  W est.) 


Very  poor  week,  due  partly  to  ex- 
cessive heat  and  part  to  lack  of  in- 
terest in  this  picture.  (Middle 
West.) 


Fair  picture;  business  not  at  all 
good.  (East.) 


The  Devil’s  Pau  n — 


An  excellent  picture  in  every  re- 
spect. Good  attendance  throughout 
the  week.  (Middle  West.) 


The  Siren  Call — 


Picture  only  fair.  Business  pretty 
good.  (East.) 


Blood  and  Sand — 

Valentino’s  greatest  work.  Played 
to  capacity  all  week.  (Middle 
West.) 


Very  big  week  with  thermometer 
at  90  degrees  and  a musicians’  strike 
on  so  that  we  had  no  music  for  two 
performances.  Playing  it  a second 
week.  (Middle  West.) 


Excellent  picture  and  doing  tre- 
mendous business.  (East.) 


South  of  Suva — 

Very  bad  picture  and  business  not 
good.  (East.) 


Fairly  good  business  though  han- 
dicapped by  rain  and  hot  weather. 
One  of  those  dressy  pictures  that 
seem  to  satisfy,  though  not  new  in 
plot.  (Middle  West.) 


This  is  not  equal  to  Gloria  Swan- 
son’s best,  but  did  fair  business  con- 
sidering extremely  hot  weather. 
(Middle  West.) 


Picture  centers  altogether  on 
Swanson.  If  you  like  her,  you  like 
the  picture.  She  has  lost  some  of 
her  popularity  here,  and  the  picture 
didn’t  do  much  for  us.  (Middle 
West.) 


Hot  weather  did  not  keep  this 
one  from  doing  a good  week’s  busi- 
ness at  box  office.  (Middle  West.) 


Pleased  90% ; played  to  largest 
house  this  year.  Film  in  first-class 
condition.  Best  photography  I have 
run  in  months.  (South.) 


Premiere  Presentation 


Ol  m Cdomml  fUetMrlsmti* . 

H W«  Created  fUrmwt  of  Loot, 
Bate  ami  femgetimrr. 


By  ALEXANDER  DUMAS 

SMASHING-CRASHING 


Climaxes  Thunder  Forth  One  After 
Another  Until  the  Breathkaa  Spectator 
Wod^p  if  a Single  Element  of  Potas 
bility  Haa  Bora  l*fl  Uonaed  in  Pre 
paring  This 


Supreat  Symhol  if  Druattt  Hffct 


At  Familiar  At  Your  Oum  Name 


-SPECIAL  ANNOUNCEMENT- 

A R~N  O RA  P~P  E 


TIME  or  SBOWS 


Second  largest  business  in  his- 
tory of  the  house.  Weather  torrid. 
(Middle  West.) 


This  twenty-four  inch  ad  (three 
columns  wide)  on  - Monte  Cristo  ” 
was  used  by  the  Garden  theatre , 
Des  Moines,  la. 


FOX 

1 Icnte  Cristo — 


Considering  hot  weather,  this  one 
proved  a good  drawing  card.  (Mid- 
dle West.) 


FooF{s  Paradise — 

On  second  showing  this  picture 
did  business  entirely  satisfactory 
and  was  shown  during  the  week, 
when  hot  weather  and  rain  was 
bucked  up  against  it  too. 


If  hile  Satan  Sleeps — 

High  class  feature  which  proved 
good  box  office  attraction.  (Mid- 
dle West.) 


Strong  picture.  Big  business,  but 
business  is  due  in  large  degrees  to 
wonderful  concert  programs  that 
are  featured  twice  daily.  (Middle 
West.) 


The  Young  Diana — 

Played  to  capacity  every  night 
and  good  matinee  business.  (East.) 


The  Dictator — 

Business  good  despite  heat,  espe- 
cially at  matinees.  (East.) 


houses  constantly  for  two  weeks. 
(Middle  West.) 


Opened  well,  then  flopped ; not 
exploited  enough.  (East.) 


Paid  Back — 


Good  picture ; business  average. 
(West.) 


FIRST  NATIONAL 
Domestic  Relations — 

Not  best  picture  of  its  kind,  but 
did  fairly  well.  (West.) 


Heroes  and  Husbands- 


Better  than  the  average  Katherine 
McDonald  film.  Average  business. 
(Middle  West.) 


The  Cup  of  Life — 

Business  fair.  The  picture  is  en- 
tertaining with  a good  story  and 
not  of  the  usual  Bosworth  line. 
Good  picture  where  they  like  ac- 
tion. (West.) 


F.  B.  O. 

In  the  Name  of  the  Law — 

Drew  satisfactory  business,  fol- 
lowing big  exploitation  campaign ; 
held  up  for  week.  (East.) 


As  great  as  the  book  itself.  Many 
came  to  see  it  a second  time.  Go- 
ing into  second  week.  (Middle 
West.) 


GOLDWYN 
The  Night  Rose — 

Business  was  just  fair.  This  is 
a good  crook  mystery  melodrama. 
Star  does  not  seem  strong  enough 
to  draw  against  other  attractions. 
(Middle  West.) 


Opened  very  big.  Dropped  off 
some  when  thermometer  rose  way 
out  of  sight,  but  finished  the  week 
strong.  Matinees  especially  good. 
(Middle  West.) 


AMERICAN  RELEASING 
Bluebeard.  Jr. — 

Great  comedy.  Our  patrons  liked 
it  very  much.  Photography  a little 
dark  in  print  used.  (Middle  West.) 


Great  picture,  everybody  liked  it, 
but  played  to  poor  money.  (Middle 
West.) 


STATE  RIGHTS 
Living  Lies — 

Best  independent  picture  we  have 
ever  shown.  Story  was  good,  so 
was  lead  and  direction.  Business 
out  of  the  ordinary.  (West.) 


First  class  picture  and  business 
to  match.  (East.) 


ASSOCIATED  EXHIBITORS 

Grandma’s  Boy — 

Broke  all  records  first  half  of 
week,  but  lopped  off  last  half  be- 
cause of  tremendous  heat.  (East.) 


Diamond  Carlisle — 

Snappy  northwestern  ; our  natrons 
were  well  pleased  and  business  ex- 
tremely good.  (West.) 


Did  big  week,  will  hold  over  for 
another.  (East.) 


I Am  the  Laic — 

Good  picture,  full  of  action  and' 
fine  scenerv.  Held  up  for  one  week. 
(West.) 


On  second  week  took  a flop ; 
nothing  to  brag  about  on  first. 
(West.) 


Back  to  Yellow  Jacket — 

Tust  fair  feature  and  hot  weather 
affected  business  verv  severely. 
(Middle  West.) 


The  Bonded  Woman — 

Fair  picture ; fair  business. 


UNIVERSAL 
The  Storm — 

One  of  the  best  out  of  door  pic- 


Be  Pitied  Than 


(East.) 


More  to 
Scorned — 

Did  not  get  business  which  ox- 
r-Hlpnrp  of  feature  justified.  (Mid— 
tnres  in  a long  while;  attracted  big  West  ) 


September 


IN  EW  S 


23,  1922 


Y BRIE  F S FROM 


CENTRAL  FILM 


1489 


BELT 


m. 


Chicago  and  the  Mid-West 


L.  EL  MAJWN,  REPRESENTATIVE,  752  S.  WABASH  AVE. 


The  Astor  theatre  opened  its 
doors  for  the  first  time  Saturday, 
September  2,  and  got  away  to  ex- 
cellent business  considering  the 
weather.  This  new  loop  house  is 
located  on  Clark  at  Madison,  and 
while  small  in  size,  three  hundred 
seats,  it  is  beautifully  decorated  and 
the  equipment  is  of  the  highest  class. 
The  house  is  owned  and  will  be 
operated  by  the  Astor  Amusement 
Company,  the  principal  owners  of 
which  are  Roder  Brothers,  who  are 
interested  in  the  Union  Restaurants 
and  other  enterprises.  Richard 
Healy,  well  known  theatre  man,  is 
manager  of  the  new  house. 


Century  comedies  last  week  had 
a splendid  representation  in  the 
Chicago  loop  district,  being  run 
simultaneously  at  the  Rose,  Ran- 
dolph, Orpheum  and  Casino. 
Ascher  Brothers  have  just  closed 
contract  for  their  entire  circuit  of 
theatres  to  use  these  popular  come- 
dies regularly  each  week. 


Tom  Delaney  and  Tom  Norman 
are  two  recent  additions  to  Man- 
ager Eckhardt’s  Fox  sales  staff. 


I.  Natkin  is  now  covering  eastern 
Illinois  territory  for  Metro,  and 
Charles  EL  Dingman  is  working 
Indiana  territory,  having  succeeded 
T.  C.  Baker  in  that  district. 


H.  D.  Johnson,  formerly  con- 
nected with  the  Standard  Film 
Service  in  Detroit,  is  now  connected 
with  Goldwyn  and  is  covering  the 
Northwestern  Illinois  territory  for 
Manager  Harry  Lorsch. 


Walter  A.  Rosenfield,  chairman  of 
the  Republican  State  Central  Com- 
mittee, is  in  Chicago  to  open  cam- 
paign headquarters  at  the  Morrison 
Hotel.  Mr.  Rosenfield  who  is  a 
member  of  the  firm  of  Rosenficdd- 
Hopp  & Company,  which  operate 
the  Fort  Armstrong  at  Rock  Island 
and  many  other  theatres  throughout 
Illinois  and  Wisconsin,  has  a wide 
acquaintance  among  exhibitors. 
This  enterprising  firm,  by  the  way, 
is  booking  some  big  attractions  for 
their  large  Rock  Island  house,  in- 
cluding “ The  Sign  of  the  Rose,” 
and  “ Slim  Shoulders.”  During  the 
showing  of  “ The  Sign  of  the 
Rose,”  George  Beban  and  his  com- 
pany will  appear  in  a playlet  of  the 
same  name,  and  a fashion  show  will 
be  put  on  during  the  “ Slim  Shoul- 
ders ” showing. 


Henry  Goldson,  Irving  Mack,  Emil 
Stern,  Burley  A.  Lucas,  Arthur  R. 
Telser,  Christie  H.  Otto,  Julius 
Lamm,  Sidney  H.  Selig,  Carl  M. 
Lesserman,  Theodore  H.  Schlanger, 
Edward  T.  Cassanave,  Walter  S. 
Altland,  Edward  L.  Brichetto, 
Frank  L.  Drumm,  Thomas  Green- 
wood, Ephraim  Goldberg,  Claud 
R.  Plough,  Jacob  Lock,  Henry 
Wooden,  A.  Krueger,  Louis  M. 
Noto  and  Russell  C.  Smith.  Illini 
Lodge  is  now  operating  under  dis- 
pensation but  expects  to  receive  its 
charter  at  an  early  date. 


Manager  Rozelle,  of  Metro’s  Chi- 
cago exchange,  was  host  at  a de- 
lightful luncheon  last  week,  given  in 
honor  of  Mae  Murray  and  her  hus- 
band, Director  Leonard,  at  the 
Blackstone  Hotel.  Frank  Bacon, 
Jesse  Dandy,  and  other  famous 
stage  stars,  as  well  as  leading  ex- 
hibitors and  representatives  of  the 
press,  were  present.  The  beautiful 
Metro  star  made  a short,  but  inter- 
esting, talk  and  invited  exhibitors 
to  send  in  criticisms  on  her  pictures 
and  also  suggestions  for  improve- 
ment, wherever  possible,  and  ex- 
pressed her  pleasure  at  the  oppor- 
tunity given  her  to  meet  them. 
Messrs.  Bacon,  Dandy  and  others 
also  made  witty  talks,  which  added 
greatly  to  the  pleasure  of  the  occa- 
sion. 


Maurice  Heilman,  of  Reelcraft 
Pictures,  put  on  a trade  showing 
of  “Barbed  Wire,”  starring  Jack 
Hoxie,  at  the  Fulco-Scaffer  Projec- 
tion room,  on  Wednesday. 


A.  A.  Schmidt,  general  manager 
of  Universal,  was  in  Chicago  last 
week  in  conference  with  Manager 
Herman  Stern,  and  his  sales  staff. 


Edward  H.  Hayden  made  his 
headquarters  at  the  Rothacker 
laboratory  while  in  Chicago  obtain- 
ing Windy  City  atmosphere  scenes 
for  the  Irving  Cummings  produc- 
tion, “ Chicago  Sail,”  an  original 
story  by  Harvey  Gates,  who  wrote 
“ Hurricane’s  Gal.”  Milton  Sills, 
Alice  Lake  and  Little  Richard  Hed- 
rick have  roles  in  the  picture. 


Sales  Manager  Herman  Stern, 
of  Universal’s  Chicago  office,  spent 
the  week  with  the  hoosiers — hav- 
ing started  out  on  a flying  motor 
trip  through  the  Indiana  section 
of  his  territory — a sort  of  a “get 
acquainted”  trip.  Business  is  look- 
ing up  in  Indiana,  as  well  as  in 
other  Illinois  and  central  west 
states,  according  to  the  report 
brought  back  by  Mr.  Stern. 

Century  comedies  last  week  had 
a splendid  representation  in  the 
Chicago  loop  district,  being  run 
simultaneously  at  the  Rose,  Ran- 
dolph, Orpheum  and  Casino. 
Ascher  Brothers  have  just  closed 
contract  for  their  entire  circuit  of 
theatres  to  use  these  popular 
comedies  regularly  each  week. 

Tom  Delaney  and  Tom  Norman 
are  two  recent  additions  to  Mana- 
ger Eckhardt’s  Fox  sales  staff. 


Busine^  Manager  I.  Lesserman, 
of  Universal’s  Chicago  exchange, 
after  a record  breaking  two  weeks 
out  in  the  state  gathering  in  a string 
of  nice  contracts  for  Universal’s 
new  product,  rested  a week,  but  the 
lure  of  the  selling  game  proved  too 
much  for  him  and  he  is  out  in  In- 
diana with  the  boys  of  the  regular 
sales  force  tieing  ’em  up  for  LTni- 
versal's  proven  brand  of  attractions. 


I.  Natkin  is  now  covering  east- 
ern Illinois  territory  for  Metro, 
and  Charles  H.  Dingman  is  work- 
ing Indiana  territory,  having  suc- 
ceeded T.  C.  Baker  in  that  district. 


H.  D.  Johnson,  formerly  con- 
nected with  the  Standard  Film 
Service  in  Detroit,  is  now  connect- 
ed with  Goldwyn  and  is  covering 
the  northwestern  Illinois  territory 
for  Manager  Harry  Lorsch. 


Verifying  District  Manager  Her- 
bert Given’s  prediction  that  1922 
Paramount  week  would  be  the 
greatest  of  these  events  ever  put 
across  in  Chicago  territory,  one 
hundred  and  seventy-five  theatres 
in  Chicago  proper  and  forty  in 
close-in  suburbs  showed  Paramount 
pictures  for  a solid  week.  Included 
in  these  theatres  were  all  the  large 
fiist  run  houses  in  the  loop  and  all 
the  principal  circuits.  This  year 
the  number  of  houses  taking  part 
in  Paramount  week  exceeds  those 
which  participated  last  year  by  a 
large  margin. 


Roy  B.  Shonoway,  who  has  been 
connected  with  various  Chicago  film 
exchanges,  is  now  a member  of  the 
Goldwyn  sales  staff  and  will  work 
Wisconsin  territory,  making  his 
headquarters  at  Milwaukee  branch 
office.  L.  Klar,  formerly  manager 
of  Robertson-Cole’s  Milwaukee 
office,  is  another  Goldwyn  recruit 
and  will  cover  Indiana  territory. 
Manager  Harry  Lorsch  and  Sales 
Manager  Shurman  are  starting  on 
a tour  of  Illinois,  Indiana  and  Wis- 
consin key  centers  this  week  and 
expect  to  be  gone  about  ten  days. 
They  desire  to  get  in  personal  touch 
with  exhibitors  throughout  the  ter- 
ritory and  see  where  the  service 
can  be  improved. 


Charles  Raymond,  formerly  of 
the  exploitation  department,  First 
National,  Boston,  has  assumed  his 
duties  as  manager  of  the  Strand 
theatre  at  Kokomo,  Indiana,  which 
has  been  recently  taken  over  by  the 
Consolidated  Realty  and  Theatres 
Corporation. 


Illini  Lodge,  of  Masonic  Order, 
is  a new  organization,  which  it  is 
believed  is  unique  in  both  fraternal 
and  film  circles  of  the  United 
States,  as  its  membership  is  com- 
posed almost  exclusively  of  men 
connected  with  the  motion  picture 
industry.  The  roster  of  the  new 
lodge,  which  reads  like  a directory 
of  film  row,  includes:  Joseph  Hopp, 
Edgar  Hopp,  E.  W.  Johnson,  Clyde 
Eckhardt,  Lee  Mitchell,  Max 
Schwartz,  David  Dubin,  Robert  T. 
Smith,  Edwin  Silverman,  Archie 
Spencer,  Henry  D.  James,  Simeon 
Greiver,  Philip  Dunas,.  John  S. 
Mednikow,  George  R.  Weinberg, 
John  Bobeng,  Louis  Natelson,  Fred 
Aiken,  Harry  Weiss,  Harry  Birch, 
George  Taif,  William  Hamm,  Her- 
bert Washburn,  Frederick  Martin, 
Charles  Cassanave,  Aaron  Saper- 
stein,  Sidney  J.  Goldman,  Charles 
A.  Lundgren,  Harold  M.  Gollos, 
George  Gollos,  Lyman  Ballard, 
Samuel  Rieger,  George  H.  Oldfield, 
Cresson  E.  Smith,  Charles  Filkins, 


With  the  cessation  of  the  terrific 
heat,  which  had  put  a severe  crimp 
in  the  moving  picture  theatre  busi- 
ness, as  well  as  all  other  lines  of 
endeavor  in  the  Chicago  district, 
crowds  thronged  back  to  the  the- 
atres Sunday,  which  was  reported 
to  be  the  biggest  day  in  point  of 
attendance  in  many  months.  This 
is  very  cheering  to  the  exhibitors, 
who  had  had  a very  bad  ten  days, 
especially  as  it  indicates  that  the 
public  is  as  anxious  as  ever  for  this 
type  of  amusement  and  was  only 
kept  away  by  the  torrid  weather. 


Charles  Biglow,  assistant  super- 
intendent of  the  Chicago  Rothacker 
laboratory  since  the  close  of  the 
war,  has  been  transferred  to  the 
Rothacker-Aller  plant  in  Holly- 
wood. The  Chicago  crowd  gave 
him  a farewell  dinner  at  the  Edge- 
water  Beach  Hotel.  He  joined 
Watterson  R.  Rothacker  six  years 
ago. 

O.  F.  Spahr,  of  the  Enterprise 
Optical  Manufacturing  Company, 
has  returned  from  a fishing  and 
vacation  trip  spent  at  Squaw  Lake 
on  the  northern  border  of  Wis- 
consin. Sixty  fine  bass  in  two 
hours  is  one  of  the  pleasant  fea- 
tures of  his  sojourn  in  the  north 
woods,  as  well  as  several  battles 
with  muskies. 


Joe  Koppel,  widely  known  in 
Chicago  film  circles  as  a success- 
ful theatre  manager,  has  turned  to 
the  selling  game  and  is  now  a 
member  of  Film  Booking  Office  of 
America  sales  staff,  and  will  cover 
city  territory. 


Bill  Brimmer,  one  of  the  veter- 
ans of  film  row;  Theodore  Stover, 
formerly  with  Paramount,  and  E. 
A.  Rockerbrandt,  recently  connect- 
ed with  First  National,  are  three 
additions  to  the  sales  staff  of 
Educational.  Mr.  trimmer  will 
cover  northwest  Chicago  territory, 
Mr.  Stover,  northern  Illinois,  and 
Mr.  Rockerbrandt,  middle  Illinois. 


Carl  Fulton  left  this  week,  ac- 
companied by  his  family,  for  a 
prolonged  auto  tour,  during  which 
he  will  combine  business  and 
pleasure.  He  will  go  first  to  St. 
Louis  and  from  there  to  New 
York,  and  on  his  return  trip  will 
stop  at  several  eastern  centers.  He 
expects  to  be  back  in  Chicago  by 
September  18. 


C.  O.  Stevens,  of  Preston,  111., 
wias  in  Chicago  last  week,  and 
while  here  purchased  two  new 
Motiongraph  De  Luxe  projectors 
for  installation  in  his  Apollo. 


fm 


Exhibitors  Service  Bureau — Pages  1490-1497 

Conducted  by  J.  S.  DICKERSON 


Two  views  of  the  Brandford  theatre,  Newark,  N.  J.,  lobby,  showing  the  interior  decorations  as  well  as  the  box  office  transformed  into  a cabin. 

The  general  scheme  of  display  intended  to  lend  atmosphere  to  “ The  Storm  ” 


Advisory  Board  and  Contributing  Editors,  Exhibitors’ Service  Bureau 


J.  Schade,  Schade  theatre,  Sandusky. 

■ . C.  Horator,  Alhambra  theatre,  Toledo. 

Bdward  L.  Hyman,  Strand  theatre,  Brooklyn. 

Thee.  L.  Hays.  Gen.  Mgr.  Finklesteln  £ Babin. 
Minneapolis. 

Lee  A.  Landau,  Alhambra  and  Garden  theatres, 
Milwaukee. 

Jack  Kuhn,  Lor*  theatres.  Cleveland. 

S.  Barret  McCormick,  Managing  Director,  Mc- 
Vicker’s  theatre,  Chicago. 

I,  B.  Rogers,  Managing  Dlrretor,  Tivoli  and  Rialte 
theatres,  Chattanooga,  Tenn. 

Stanley  Chambers,  Palace  theatre,  Wichita,  Kan, 

Willard  C.  Patterson,  Criterion  theatre,  Atlanta. 

B.  B,  Wllby,  Supervisor  of  Southern  Enterprises, 
Ine.,  Birmingham,  Ala. 

B.  ¥.  Richards,  Jr.,  Gen.  Mgr.,  Saenger  Amuse- 
ment Co.,  New  Orleans. 

t.  L.  Newman,  Newman,  Royal  and  Regent 
theatres,  Kansas  City,  Mo. 

Arthur  G.  Stolte,  Des  Moines  theatre,  Des  Moines, 
Iowa. 

Char.  Branham,  Famons-Lasky,  Ltd.,  Toronto, 
Can. 

<m.  C.  Qulmby,  Managing  Director,  Strand  and 
Joiferson  theatres.  Fort  Wayne,  Ind. 

*.  A.  Partington,  Imperial  theatre,  San  Francisco. 

e*w),  Carpenter,  Paramount- Em  press  theatre, 
■alt  Lake. 

I,  Both,  California  theatre,  San  Fran- 
cisco. 

Sidney  Grauman,  Grauman’s  theatre.  Los  Angeles 

Louis  K.  Sidney,  Managing  Director.  William  Fei 
theatres.  Dearer . 


Window  display  described  as  “ Smokers' 
Paradise,”  but  which  zvas  decorated  to  exploit 
“ If  You  Believe  It,  It’s  So,”  when  that  picture 
played  Allentown , Pa.,  at  the  Strand  theatre 


Herbert  J.  Thatcher.  8trand  theatre,  Sallna.  Kan. 

Geo.  Rotsky.  Managing  Director,  Allen  theatre, 
Montreal.  Canada. 

L.  W.  Barclay.  Managing  Director.  Nemo  theatre, 
Johnstown.  Pa. 

Phil.  Gleichnmn.  Managing  Director.  Broadway- 
Strand  theatre.  Detroit. 

William  Johnson.  Director  of  Exploitation.  South- 
ern Enterprises.  Inc.,  of  Texas,  Dallas,  Texas. 

Ft—1  S.  Myer.  Managing  Director,  Palace  theatre. 

Hamilton,  O. 

Harold  B.  Frr.nklin,  Director  of  Theatres,  Famous 
Players-Lasky  Corp.,  New  York. 

L.  L.  Stewart.  Director  of  Exploitation,  Southern 
Enterprises.  Inc..  Atlanta,  Ga. 

Joseph  Plunkett.  Managing  Director,  Mark  Strand 
theatre.  New  York. 

Samuel  Slvitz.  Director  of  Publicity,  Rowland  and 
Clark  theatres,  Pittsburgh. 

Ray  Grombacher.  Managing  Director,  Liberty  the- 
atre, Spokane.  Wash. 

Ross  A.  McYoy,  Manager,  Temple  theatre, 
Geneva,  N.  Y. 

George  Tooker,  Manager,  Regent  theatre,  Elmira,  i 

N.  Y. 

Ernest  G.  8 tellings.  Manager,  Grand  theatre,  Wil-  j 
mington.  N.  C. 

W.  S.  McLaren.  Managing  Director,  Capitol 
theatre,  Jackson,  Mich. 

W.  Griffith  Mitchell,  Managing  Director,  Majestle 
and  Family  theatres.  Pert  Huron,  Mich. 

» J.  Cohe.  Managing  Director,  Central  Theatre, 

New  York. 


September  23,  1922 


1491 


This  is  the  zmy  the  lobby  of  the  Strand  theatre,  Asheville,  N.  C.,  was  decorated  under  the  direction  of  Manager  J.  C.  Duncan,  when  he  played 

“ Silver  Wings  ” 


Manager’s  Personal  Endorse- 
ment Used  in  Exploitation 

Columbus,  Ga. — Major  I.  C.  Holloway, 
manager  of  the  Rialto  theatre,  based  his 
campaign  on  a personal  endorsement  of  this 
picture. 

Some  time  in  advance  he  started  a series  of 
slides  worded  along  the  following  line : 

“We  say  that  ‘ Tol’able  David’  is  so  good 
that  after  you  have  seen  it,  if  you  are  not 
I satisfied — if  it  has  not  proven  all  that 
our  advertising  claims  it  to  be — then 
you  can  disregard  all  our  future  advertise- 
ments. . . Do  you  think  we  would  say  that 

if  we  were  not  sure  of  our  grounds?” 

The  slides  were  varied  somewhat  with  every 
change  of  program. 

The  night  before  the  picture  opened  500 
i cards,  11  x 14  inches,  were  fastened  to  sharp- 
ened sticks  and  placed,  facing  the  houses,  in 
the  yards  throughout  the  best  residence  dis- 
tricts. 3 * 

During  the  engagement  a card  was  dis- 
played in  the  lobby,  reading : 

“ Go  in  and  see  ‘ Tol’able  David.’  If  you 
like  it  pay  as  you  come  out.  . . If  you 

don’t  like  it.  . . Well  Then.  . . Just 
don’t  pay.” 

Very  few  failed  to  buy  their  tickets  before 
going  in.  But  all  those  who  did  accept  the 
offer  paid  when  they  came  out.  Everybody 
noticed  the  card  and  commented  on  it. 


When  “Over  the  Border”  was  booked  for  the 
Rialto  theatre,  Columbus,  Ga.,  Major  l.  C. 
Holloway,  manager,  decorated  the  front  of 
his  house,  as  shown  above 


Schenectady  Exhibitor  Worked 
Without  Newspaper  in  Put- 
ting Over  “Sonny” 

SCHENECTADY,  N.  Y. — After  the 
newspapers  in  Schenectady  had 
turned  down  the  possibility  of  finding 
the  most  popular  person  to  whom  to 
award  a collie,  Manager  William  Shirley 
of  the  Strand  Theatre  decided  to  go  it  on 
his  own,  buying  the  space  to  announce 
the  arrangement  whereby  a collie  would 
be  given  to  the  most  popular  person  in 
town. 

The  white  dog  was  supposed  to  per- 
sonify the  “ Waggles  ” of  “ Sonny,”  which 
was  then  playing  at  the  theatre.  On  the 
first  day  21,000  votes  were  received  in 
answer  to  the  advertisement  which  was 
unaccompanied  by  any  aid  from  the  pa- 
per with  the  exception  of  one  or  two 
small  readers. 

The  dog  was  displayed  outside  the 
theatre,  resulting  in  such  a crowd  that 
he  had  to  be  moved  away  a bit  to  allow 
people  to  pass  from  the  box  office  into 
the  house.  The  dog  cost  only  five  dollars 
and  was  believed  to  have  been  responsi- 
ble for  a stupendous  business  that  ex- 
ceeded what  the  picture  might  have  done 
normally. 


Money  Back  Offer  Made  on  “I 
Am  the  Law” 

Waco,  Texas. — To  start  right  with  “I  Am 
the  Law,”  Manager  J.  P.  Harrison  of  the  Hip- 
podrome theatre  had  printed  in  the  local 
papers  a letter  calling  attention  to  the  fact 
that  anyone  paying  to  see  the  picture  and 
coming  away  dissatisfied  would  have  his  money 
refunded.  All  of  the  sidewalks  and  curbings 
in  the  town  carried  large  footprints  with  the 
sign,  “ I Am  the  Law  ” in  the  center. 

For  a lobby  display  Manager  Harrison 
erected  a miniature  snow  scene,  placing  it  in 
the  center  of  the  lobby.  It  consisted  of  a small 
bit  of  art  work,  showing  a winter  landscape, 
everything  being  covered  with  ice  and  snow. 
The  small  hut  reproduced  in  miniature  gave 
this  artistic  painting  a touch  of  realism.  The 
rest  of  the  lobby  is  completely  enclosed  in 
cedar  branches  and  cedar  trees,  whose  limbs 
had  been  dipped  in  whiting  and  then  covered 
with  imitation  snow. 


Effective  Lobby  Attractor  at  a 
Cost  of  Fifty  Cents 

Ft.  Smith,  Ark. — For  only  fifty  cents  Man- 
ager J.  B.  Robertson,  of  the  Palace  theatre, 
reports  building  an  effective  lobby  attractor 
for  “ The  Man  Unconquerable.” 

Taking  the  suggestion  of  the  Exploitation 
Department  for  what  it  was  worth,  he  decided 
to  build  a front  that  in  some  way  brought 
out  the  idea  of  pearl  poaching. 

Since  pearls  in  a theatre  lobby  are  novel 
and  out  of  place  they  attracted  lots  of  atten- 
tion, and  the  placing  of  them  on  a table  which 
was  covered  with  a plush  cloth  added  to  their 
finer}’  or  expensive  appearance. 

The  imitation  pearls  were  put  into  a jar  of 
water,  carbonated  water  being  the  most  effec- 
tive for  this  stunt.  The  gas  collection  on  the 
pearls  caused  them  to  rise  to  the  top,  and  as 
soon  as  they  hit  the  surface  they  would  sink 
again,  only  to  go  over  again  the  same  process. 
This  caused  a great  deal  of  curiosity  from 
people  passing,  and  a nice  crowd  filled  the 
theatre  as  well  as  the  lobby. 

A large  sign  told  that  Holt  had  found  those 
in  his  trip  to  the  South  Seas  and  that  he  was 
the  star  in  the  picture. 


An  exhibitor  in  Havana,  Cuba,  used  a ballyhoo 
in  connection  zvith  exploiting  “ Robinson 
Crusoe.”  The  picture  shows  the  lobby  of  the 
Campoamor  theatre 


1492 


Motion  Picture  News 


Appropriate  Prologue  Precedes 
“ In  the  Name  ot  the  Law  ” 

NEW  YORK,  N.  Y.  When  “In  the 
Name  of  tne  Law  ” opened  at  the 
George  M.  Cohan  Theatre,  a pro- 
logue staged  by  Andrew  J.  Cobe,  designed 
to  entertain  and  lend  atmosphere,  was 
used  just  ahead  of  the  feature.  It  con- 
sisted of  a male  quartette,  dressed  in 
police  uniforms,  the  set  being  “ head- 
quarters,” where  the  men  were  awaiting 
orders.  When  the  singing  had  hushed 
the  house,  there  appearing  in  center  back 
a policeman  standing  as  if  on  watch,  in 
a steady  downpour.  He  was  dressed  in  a 
rubber  coat  and  hat,  stood  rigid,  as  if  in- 
tent upon  his  work — every  outline  dis- 
tinct inasmuch  as  the  house  was  dark 
and  lights  were  centered  on  the  figure. 
Then  the  “ vision  ” faded  and  the  picture 
was  immediately  screened. 

Police  Cooperation  Aids  “In  the 
Name  of  the  Law”  Campaign 

Cleveland,  Ohio. — An  exploitation  cam- 
paign which  caused  the  State  theatre  to  bill 
a coming  attraction  over  its  current  feature 
preceded  the  run  of  “ In  the  Name  of  the 
Law.”  The  exploitation  was  staged  by  Harold 
Wendt,  F.  B.  0.  held  exploiter. 

The  campaign  started  when  the  picture  was 
screened  for  Chief  of  Police.  Permission 
was  also  obtained  from  the  police  to  place 
three  three-sheet  cut-outs  in  the  congested  dis- 
trict under  the  charge  of  three  men,  who  car- 
ried them  from  one  busy  comer  to  another 
during  the  entire  day.  The  stunt  used  during 
the  New  York  run,  that  of  having  a motion 
picture  camera  take  pictures  of  the  crowds 
from  an  automobile,  was  also  used  in  Cleve- 
land. A few  feet  of  film  was  taken  at  inter- 
vals of  a crowd  around  the  cameraman,  who 
had  plastered  his  stand  with  announcements 
of  “ In  the  Name  of  the  Law.” 

A unique  tie-up,  made  possible  by  the  title 
of  the  picture,  was  arranged  with  the  Steward- 
Warner  Speedometer  Company,  which  carried 
a circular  compo-board  representing  a 
speedometer  on  their  trucks,  on  the  bottom  of 
which  was  printed.  “ Dr;ve  carefidlv  to  see 
‘ In  the  Name  of  the  Law  ’ at  the  State 
theatre. 


Decorations  on  “ Smilin’ 
Through”  Attract  Lan- 
sing Residents 

LANSING,  Mich. — Among  the  attrac- 
tive theatre  decorations  that  have 
come  to  hand,  the  most  tasteful  were 
those  used  by  Manager  Ellsworth  Hamer 
of  the  Strand,  for  “ Smilin’  Through.” 
A wax  bust  of  Norma  Talmadge  in  the 
starring  role  was  the  centerpiece.  It 
stood  inside  a latticed  bench,  such  as  one 
sees  in  summer  houses  on  a country  es- 
tate. At  the  right  a gilded  stairway  led 
to  the  balcony  of  the  theatre  but  was 
closed  to  allow  the  display  to  have  the 
space  it  needed.  The  stone  stairway  be- 
fore the  waxed  figure  was  decorated  with 
potted  plants  and  shrubs.  Local  mer- 
chants co-operated  in  lending  the  floral 
display  and  furniture  necessary  for  this 
layout  and  received  recognition  in  adver- 
tising signs. 


Lobby  display  designed  to  exploit  “ The  Delicious  Little  Devil,"  at  the  Majestic  theatre, 

Portland,  Oregon 


A prologue  for  “My  Dad”  at  the  George  M.  Cohan  theatre,  New  York,  was  staged  and 
executed  by  Andrew  J.  C.obe,  who  put  into  use  a genuine  train  sled  and  real  dogs.  During  the 
run  of  the  prologue  a constant  drive  of  “snow  ” lent  desirable  atmosphere  to  introduce  the 

picture  of  the  Far  North 


Merchants  Go  Double  Truck  One 
Better,  Stage  Parade  For 
“Smilin’  Through” 

Bristol,  Ya. — Manager  Cod  Goebel,  of  the 
Isis  Theatre,  started  out  with  a vim  and  “sold” 
the  idea  of  co-operative  exploitation  sufficient- 
ly well  to  hook  up  retail  merchants  on  a double 
truck  in  local  papers.  Then,  to  advertise  their 
advertising,  they  combined  a “Smilin’ 
Through”  parade. 

Every  merchant  who  was  represented  in  the 
double  truck,  had  a delivery  automobile  or 
float  in  the  parade  advertising  his  wares  and 
the  fact  that  they  would  be  advertised  in  the 
coming  issue  of  the  paper.  It  was  advertised 
advertising,  such  as  Bristol  had  never  seen  be- 
fore and  was  estimated  that  seventy  per  cent 
of  total  population  of  the  town  knew  about  the 
run  of  “Smilin’  Through.” 

In  connection,  therewith,  manager  Goebel 
varied  the  garden  wall  idea  for  the  lobby,  by 
using  a picket  fence  built  along  the  lines  used 
in  that  part  of  the  country. 


Women’s  Orchestra  Engaged 
Exploits  “Red  Hot  Romance” 

SANDUSKY,  Ohio.  — At  George 
Schade’s  picture  theatre,  during  the 
run  of  “ Red  Hot  Romance,”  an  or- 
chestra composed  entirely  of  women  was 
engaged  to  play  in  the  theatre  and  also 
give  public  concerts  outside.  They  at- 
tracted crowds  who  were  bound  to  read 
the  banners  exploiting  the  comedy  fea- 
ture. 

Mr.  Schade  reports  that  not  only  was 
this  good  exploitation,  but  that  it  won 
popularity  for  the  theatre,  since  the  or- 
chestra played  well,  and  to  Sandusky  a 
women’s  nretiesYa  "'a  a noveltv 


September  2 3 , 1922 


1493 


The  above  illustrations,  left  and  right,  show  liozv  Manager  Clayton  T unstill,  of  the  Rialto  theatre,  Chickasha,  Okla.,  dressed  his  lobby  for 
“Reported  Missing”  and  “The  Woman  Who  Walked  Alone.”  The  center  illustration  shows  the  lobby  of  the  Rex  Theatre,  Sumter,  S.  C.,  trans- 
formed into  temporary  political  headquarters  for  the  play  date  of  “ Our  Leading  Citizen.” 


Advance  Exploitation  Brings  Re- 
sults on  “Foolish  Wives” 

Columbus,  Ga. — Manager  I.  C.  Holloway, 
Rialto  theatre,  got  his  dates  on  “ Foolish 
Wives  ” about  two  months  before  playing. 
He  immediately  placed  a story  with  each 
paper  as  the  first  announcement.  Thereafter 
he  never  allowed  the  town  to  forget  that 
Foolish  Wives”  was  coming.  An  occa- 
sional slide  on  the  screen  and  short  notices 
in  the  papers  kept  it  before  them. 

One  month  in  advance  the  trailer  was 
! started.  Every  few  days  he  cut  about  50  feet 
out  of  the  trailer  so  that  it  would  not  become 
tiresome  to  the  patrons.  As  the  trailer  be- 
came shorter  more  typed  slides  with  sales  talk 
were  put  on.  The  slides  were  changed  with 
; every  change  of  program. 

A large  show  window  was  secured  and  a 
i display  put  in  with  three  reels  of  junk  film 
! having  a section  of  the  “Foolish  Wives”  trailer 
attached  to  the  end  of  each.  These  trailers 
were  run  up  to  the  front  of  the  window  so  the 
scenes  and  subtitles  could  be  seen  from  the 
sidewalk.  One  of  the  papers  published  a 
large  photo  of  this  window  and  write-up  of  the 
display.  This  display  was  put  in  three  days 
before  opening. 

One  sheets  were  placed  in  every  service  sta- 
tion in  town  and  in  the  majority  of  store  win- 
dows. Oil  paintings,  14  x 36’s,  and  22  x 28’s 
were  placed  in  all  drug  stores  and  soft  drink 
stands. 

A number  of  merchants  were  tied  up  for 
two  co-operative  pages  in  the  morning  paper, 
one  on  opening  day  and  the  other  on  the 
second  day.  Mr.  Holloway  says  it  was  much 
easier  to  get  them  this  way  than  for  a double 
truck.  2500  rotogravures  were  distributed  in 
the  city  circulation  of  the  morning  paper. 


Window  display  secured  by  the  Isis  theatre, 
Denver,  Colorado,  when  exploiting  “ My  Wild 
Irish  Rose” 


Exploitation  Stunts  Used  in 
Buffalo  Campaign 

BUFFALO,  N.  Y.— When  Arthur  L. 
Skinner  presented  “ Nanook  of  the 
North,”  at  the  Victoria  theatre,  he 
put  over  some  exploitation  that  aided  him 
in  swelling  box  office  receipts. 

The  best  stunt  was  the  one  he  arranged 
with  jitney  drivers.  Buffalo  is  in  the 
throes  of  a trolley  strike  and  most  of  the 
transportation  has  been  in  jitneys.  Re- 
cently these  jitneurs  were  ruled  illegal  by 
a court  justice  and  were  ordered  off  the 
streets.  The  drivers,  however,  took  off 
their  signs  and  continued  to  give  service. 
A wink  of  the  eye  and  other  signalling 
gave  the  hint  that  the  auto  was  carrying 
Dassengers.  One  driver,  however,  hap- 
pened into  the  Victoria  and  discussed  a 
plan  with  Mr.  Skinner  whereby  a num- 
ber of  the  vehicles  offered  to  use  signs 
carrying  advertising  for  the  Victoria. 
The  idea  seemed  a good  one,  so  he  gave 
the  drivers  cards  reading  “ Nanook  of 
the  North  ’ and  Constance  Talmadge  in 
‘ The  Primitive  Lover’  at  Victoria  Now.” 
These  signs  were  placed  on  the  wind- 
shields of  the  gas  buggies  and  in  addi- 
tion to  giving  the  theatre  some  fine  pub- 
licity, also  told  that  the  jitney  was  going 
in  the  general  direction  of  the  Victoria. 

Another  good  stunt  was  the  placing  of 
an  Eskimo  doll  dressed  a la  Arctic  in  the 
center  of  a cake  of  ice.  The  ice  was 
placed  in  a large  tin  tub  in  the  center  of 
the  lobby  with  suitable  cards  on  it  tell- 
ing patrons  of  the  coming  of  the  picture. 
A local  ice  company  froze  the  doll  in  the 
ice  for  Mr.  Skinner. 

Window  displays  were  arranged  in  all 
the  stores  in  the  community  and  a fine 
shadow  box  arranged  for  use  in  the 
lobby.  This  was  brilliant  with  color  and 
was  lighted  in  realistic  manner.  The 
stunts  used  necessitated  little  financial 
outlay. 


Huge  Cutout  of  Masked  Rider 
Adorns  Top  of  Theatre  for 
“One  Clear  Call” 

\\  inston-Salem,  N.  C. — The  Auditorium 
theatre  got  over  the  Ivu  Klux  Ivlan  effect  of 
“One  Clear  Call”  without  the  use  of  night 
riders  by  simply  taking  the  six-sheets  and 
standing  a huge  cut-out  of  the  klansman  (that 
measured  at  least  seven  feet)  and  putting  it 
on  the  top  of  the  marquee. 

Simple,  broad  in  construction  and  a sure 
eye  attracter,  it  offered  a good  example  of  how 
marquee  space  can  be  used  for  exploitation 
when  it  becomes  impossible  or  inadvisable  to 
use  the  street  ballyhoo. 


Shepherd  Tries  Page  Ad  for  “The 
Storm” — Theatre  Establishes 
Local  Precedent 

Newark,  N.  J. — D.  J.  Shepherd,  manager  of 
the  Branford  theatre,  has  established  a repu- 
tation for  ingenuity  in  his  presentations. 
When  he  booked  “ The  Storm,”  he  decided 
to  play  it  up  in  a big  way. 

The  result  was  the  first  full-page  moving 
picture  theatre  ad  ever  used  in  Newark,  which 
attracted  the  attention  Mr.  Shepherd  desired. 

Covering  this  innovation  in  Newark  ad- 
vertising methods,  Manager  Shepherd  says : 

“ With  regards  to  the  full  page  advertise- 
ment we  used  in  last  Saturday’s  issue  of  the 
Newark  Star-Eagle  on  our  presentation  of 
‘ The  Storm,’  I will  say  that  there  is  only 
one  way  to  sell  your  entertainment  and  that 
is  to  let  the  public  know  you  have  it,  and  it 
is  a proven  fact,  at  least  to  me,  that  the  bigger 
you  go  after  things,  the  better  the  returns.” 

Shepherd  also  arranged  a striking  front 
and  lobby  decoration.  The  interior  of  his 
lobby  was  built  into  a scenic  cut-out  effect 
reproducing  the  impressive  vista  of  snow- 
clad  mountains,  such  as  are  featured  in  parts 
of  the  picture.  His  box  office  was  trans- 
formed into  a log-cabin,  flanked  on  both  sides 
by  lobby  walls  covered  with  snow  effects. 
Viewed  from  the  street,  the  log  cabin  was 
seen  against  the  colorful  background  supplied 
by  the  lobby  interior. 

“ In  reality  it  might  seem  that  we  have 
spent  a fortune  in  building  this  set,”  says 
Shepherd,  “ but  I would  say  that  this  out- 
side set,  and  also  a prologue  representing  a 
forest  fire,  came  to  just  a little  under  a hun- 
dred dollars.  This  seems  to  me  to  be  very 
inexpensive  and  can  be  used  by  most  any 
house.” 


Lobby  decorations  employed  to  exploit  “ The 
Silent  Call,”  used  by  manager  A.  R.  Lynch, 
Lyric  theatre,  Jackson,  Tenn. 


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Motion  Picture  News 


*1*  »■ 


Exploitation  used  by  Ray  Grombacher,  managing  director  of  the  Liberty  theatre,  Spokane 
Washington,  when  announcing  the  coming  of  “ Grandma's  Boy” 


Woman  Exhibitor  Sets  Stand- 
ard for  Window  Tie-Ups 

TOPEKA,  Kans. — Because  she  has 
the  feminine  touch  of  artistry  and 
knows,  with  an  expert’s  experience, 
what  is  what  in  women’s  hats,  Ruth 
Wright,  owner  and  manager  of  the  Cozy 
theatre,  was  able  to  effect  and  assist  in 
installing  an  unusually  nifty  window  dis- 
play for  “ The  Crossroads  of  New  York.” 
The  background  for  the  millinery  dis- 
play was  a drop  curtain  of  a street  cross- 
ing marked  “The  Crossroads  of  New 
York,  ’ concentrated  entirely  upon  scenic 
effects  and  with  no  attempt  to  introduce 
a purchaseable  commodity  in  the  display. 
In  this  instance  the  addition  of  hats  gave 
the  store  a chance,  added  an  attractive 
feature  bound  to  catch  the  feminine  eye 
and  made  more  friends  for  the  Cozy. 


Exploitation  and  Prologue  for 
“Human  Hearts’’ 

New  \ ork  City. — Good  street  exploitation,  a 
tasty  lobby  display  and  a colorful  prologue 
did  much  to  fill  the  Central  theatre  during 
the  run  of  “ Human  Hearts.” 

The  street  stunt,  arranged  by  Marc  Lach- 
mann,  consisted  of  a victoria,  containing  two 
silk-hatted  men  and  expensively  gowned 
women,  driven  around  New  York  bearing  the 
following  sign : 

“ How  many  ‘ Human  Hearts  ’ are  there 
among  New  York’s  brilliant  400?” 

The  theatre  front  and  lobby  were  decorated 
with  attractive  and  elaborately  mounted  oil 
paintings  and  panels. 

The  prologue,  arranged  by  Andrew  J. 
Cobe,  manager  of  the  theatre,  consisted  of 
a scene  showing  the  interior  of  a blacksmith 
shop,  with  a smith  at  the  forge,  and  his 
helper  working  near  him. 


Birthday  Party  for  “My  Boy” 
at  the  Reynolds  Theatre 

UNION  CITY,  Tenn. — Coincidentally 
with  the  first  appearance  in  Ten- 
nessee of  the  Jackie  Coogan  sta- 
tuettes the  young  star  gave  a birthday 
party  to  the  kids  of  Union  City.  It  was 
staged  to  harmonize  with  the  showing  of 
“ My  Boy  ” at  the  Reynolds  theatre. 
Manager  Andrew  Cox  arranged  a tie- 
up  with  an  ice  cream  manufacturer 
awake  to  the  possibilities  of  effectively 
advertising  his  wares  and  the  cream  for 
Jackie’s  party  was  furnished  free  in  a 
mutual  advertising  arrangement.  The 
ice  cream  company’s  wagons  advertised 
the  party  days  in  advance  and  a small 
army  of  youngsters  ranging  in  age  from 
7 to  70  were  on  hand. 

Manager  Cox  barred  those  over  20,  but 
afterwards  decided  that  some  of  those 
over  65  came  within  the  specifications, 
as  belonging  to  “ us  boys.” 

One  of  the  most  effective  window  tie- 
ups  was  used  with  the  small  Jackie  Coo- 
gan statuettes.  These  little  plaster  fig- 
ures were  very  popular  and  cost  only  a 
small  sum  or  can  be  borrowed  from  the 
exploiteer. 


A unique  lobby  decoration.  It  was  used  to  exploit  “ The  Little  Minister,”  at  the  Rialto 
theatre,  Chickasha,  Okla.,  under  the  direction  of  Clayton  Tunstill 


Made  Animated  Dirigible  for 
Play-date  of  “Molly-O” 

Bristol,  Va. — As  the  outstanding  feature  of 
a “ Molly  0 ” campaign  at  the  Isis  theatre,  the 
manager  fixed  up  a lobby  display  of  two  ani- 
mated attractors.  One  was  a miniature 
dirigible  eight  feet  long  suspended  under  the 
marquee.  A battery  in  the  cabin  kept  the 
propeller  in  motion,  while  a strip  of  leather 
between  the  blades  produced  the  realistic 
whirring  sound.  Red  lights  were  placed  in  the 
cabin  and  the  windows  reflected  the  light.  This 
display  cost  three  dollars,  the  paint  costing  two 
and  one  dollar  being  spent  for  sundries.  The 
gasbag  consisted  of  an  old  sign  cloth,  re- 
painted with  silver  color. 

The  second  animated  display  was  a Mabel 
Normand  cut-out  from  the  twentj'-four  sheet. 
A real  umbrella  was  inserted  in  her  hand  to 
replace  the  lithographed  one  and  a syphon 
pump  worked  by  a dry  cell  battery  produced 
the  effect  of  water  pouring  over  the  figure.  A 
circular  pan  about  six  feet  in  diameter  caught 
the  flow  and  fed  the  pump  at  the  same  time, 
the  total  cost  being  four  dollars,  which  was 
spent  foi  the  pan.  The  other  articles  were 
borrowed  from  retail  merchants. 


Telephone  Cut-out  for  Exploit- 
ing “The  Storm” 

Nr  EW  YORK  CITY.— Eddie  Burns, 

J manager  of  Keith’s  Hamilton  the- 
' atre,  contributed  several  ideas  to 
the  growing  exploitation  field  for  “ The 
Storm.” 

In  the  center  of  his  lobby  Bums  set 
up  a huge  telephone  cut-out  bearing  the 
caption: 

“ Call  off  your  appointments.  The 
Storm  is  coming.” 

Over  the  inside  entrance  to  the  theatre 
he  arranged  a forest  fire  cut-out  with 
flashing  electric  lights  that  flickered  and 
made  an  effective  eye-catch  for  passers-by. 


AUG. 


1495 


These  decorations,  with  a miniature  track  and  fast  running  toy  train,  were  placed  in  the  lobby  of  the  Arcade  theatre,  Asheville,  N.  C.,  for  the  play 

date  of  “ The  Fast  Mail” 


Unique  Tie-Up  With  Furrier 
Advertising  “1  Am  the  Law” 

Austin,  Texas. — realizing  the  value  of  con- 
trast, Manager  R.  P.  Whitefield  interested  a 
local  furrier  in  giving  up  one  of  his  windows 
for  a display  on  “ I Am  the  Law  ” at  the  Ma- 
jestic theatre,  in  which  he  was  to  display  furs, 
and  the  latest  fashions  for  women  for  the 
coming  season.  Cut-outs  from  the  accessory 
paper  and  art  displays  including  black  and 
white  stills  from  the  picture  and  window 
cards  were  given  first  consideration.  The 
display  was  advertised  in  the  newspapers : 

“ See  the  latest  in  ladies’  Purs  for  the  Fall 
and  Winter,  now  on  display  in  our  windows.” 
But  the  picture  received  its  full  share  of 
this  advertising  stunt.  Another  tie-up  was 
arranged  with  a local  gun  store,  displaying 
hunting  materials  and  weapons  of  defense. 

In  the  lobby  and  enclosing  the  box  office 
was  a log  cabin  made  from  beaver  board.  The 
top  of  this  cabin  was  covered  in  “ fake  ” 
snow  and  icicles  hung  from  the  edge  of  the 
roof.  Cedar  trees,  also  covered  in  white  paint 
and  imitation  snow  stood  in  the  lobby.  Across 
the  front  of  the  lobby  hung  a ten-foot  banner 
telling  the  story,  the  cast  and  title.  All  light- 
ing effects  were  in  pale  green. 

Footprint  stickers,  carrying  the  title  of  the 
picture,  were  pasted  on  every  possible  loca- 
tion in  town. 


Exhibitor  Sponsors  Local 
Motion  Picture 

DEFIANCE,  Ohio. — First  hooking 
up  with  a local  newspaper,  Harold 
F.  Wendt,  manager  of  the  Rivoli 
theatre,  won  the  approval  of  his  public 
by  pointing  out  to  the  editor  what  an 
honor  it  was  to  the  city  to  have  a real 
motion  picture  produced  within  its  limits, 
a town  of  eight  thousand  and  a theatre 
with  a seating  capacity  of  three  hun- 
dred and  twenty. 

The  paper  carried  front  page  stories 
reporting  on  the  enterprise  while  Man- 
ager Wendt  carried  advance  advertising. 
Players  were  selected  by  votes,  ballots 
being  given  each  purchaser  of  a ticket. 
Tabulated  returns  were  printed  each  day, 
all  of  which  acted  as  a stimulant  to  bus- 
iness. Finally,  with  a script  written  by 
Mr.  Wendt,  production  was  put  under 
way.  Scenes  being  taken  always  attracted 
attention,  especially  since  there  was  a 
bona  fide  director  and  camera-man  em- 
ployed. 

Scenes  that  attracted  the  most  atten- 
tion were  those  calling  for  interiors  in  a 
bank,  the  main  title  being  “ Theft  for 
Love,”  and  when  the  “ trick  photog- 
raphy ” was  employed,  people  thronged  to 
see  the  cameras  in  action.  When  the  pic- 
ture was  finally  shown,  it  brought  them 
in  and  put  a lot  of  “pep  ” in  business  dur- 
ing its  production. 


Advance  Publicity  on  Lobby  for 
“Over  the  Border^ 

Columbus,  Ga. — Major  Holloway,  Rialto 
theatre,  depended  largely  on  his  lobby  display 
to  sell  “ Over  the  Border.”  But  he  didn’t  just 
stick  the  display  in  and  let  it  go  at  that. 

Several  days  in  advance  he  started  telling 
them  by  slides  that  he  would  have  a lobby 
display  for  “ Over  the  Border  ” entirely  dif- 
ferent from  any  display  ever  used  at  the 
Rialto.  He  didn’t  tell  them  that  it  would 
be  a “ snow  ” display,  but  he  did  say  that  it 
would  be  worth  a trip  down  town  just  to 
look  at  the  display  this  hot  weather. 

The  box  office  was  completely  enclosed  in 
rough  pine  slabs  and  the  chinks  were  stuffed 
with  cotton.  Just  over  the  ticket  window 
was  a regulation  border  sign,  U.  S. — Canada. 
A low  platform  ceiling  of  white  lattice  work 
was  put  in  the  lobby  and  along  the  front  edge 
of  this  a pine  forest  was  “ grown.”  The  trees 
were  sprayed  with  white  alabastine  wash  to 
give  them  the  snow  effect  and  small  pieces  of 
cotton  were  placed  in  the  forks  of  limbs,  etc. 

Betty  Compson  is  very  popular  in  Colum- 
bus, so  her  name  was  featured  in  cut-out 
letters  suspended  just  under  the  front  edge 
of  the  platform  ceiling.  Back  of  the  cut-out 
letters  was  a row  of  white  frosted  lamps.  Blue 
lights  were  used  in  the  marquee  reflectors 
and  above  the  “ pine  forest  ” display  to  make 
the  entire  effect  as  cold  as  possible. 


Exterior  decorations  showing  arch  erected  for 
the  run  of  “ Hail  the  Woman,”  by  the  Broad- 
way theatre,  Muskogee,  Okla. 


Mahomet  Goes  to  the  Moun- 
tains, to  Exploit  “Forever” 

Provo,  Utah. — Manager  Billy  Ashton,  of 
the  Columbia  theatre,  took  to  heart  the  old 
tale  that  when  the  mountain  wouldn’t  come 
to  Mahomet,  Mahomet  went  to  the  mountain. 

Just  as  he  booked  “Forever,”  he  found 
that  the  Mt.  Timpanogos  Hiking  Club  had 
announced  their  annual  outing,  which  prom- 
ised to  take  fifteen  hundred  people  away  from 
the  romantic  love  affair  of  Elsie  Ferguson 
and  Wallace  Reid. 

“ Mount  Timp,”  as  the  jawbreaking  mon- 
icker is  locally  referred  to,  is  the  pride  of 
Provo.  If  Mr.  Ashton  did  anything  to  inter- 
fere with  the  annual  pilgrimage  he  might  be 
found  lacking  in  civic  pride.  So  he  called 
forth  an  essay  contest  on  “ Forever.”  First 
prize  was  awarded  to  the  man  who  compared 
the  picture  with  Mt.  Timp.  This  got  the  front 
page  of  the  newspaper. 


Idea  for  lobby  display  used  by  Manager  H.  B. 
Clarke,  Majestic  theatre,  Memphis,  Tenn.,  for 
“ Reported  Missing  ” 


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Motion  Picture  News 


Parade  and  Tie-up  with  Car  for 
“Our  Leading  Citizen” 

Atlanta,  Ga. — About  five  days  before  open- 
ing Manager  DeSales  Harrison  staged  a big 
“ political  ” parade  at  about  8 P.M.  Heading 
the  march  was  a band  of  ten  pieces.  Behind 
them  came  two  porters  carrying  a large  ban- 
ner, both  sides  of  which  read,  “ Our  Leading 
Citizen  will  be  at  the  Howard  Theatre  next 
week.”  Walking  on  either  side  of  the  banner 
were  five  ushers  in  Howard  uniform,  each 
carrying  a red  fusee  on  a long  stick.  These 
fusees  kept  the  banner  illuminated  so  that 
it  could  be  read  at  all  times.  Next  in  line 


Stuffed  Bear  in  Home-made 
Lobby  Cage  for  “ The  Trap  ” 

ATLANTA,  Ga.  For  the  showing  of 
“ The  Trap  ” Manager  John 
Thomas  of  the  Strand  tneatre,  had 
gathered  a lot  of  pine  boughs  from  neigh- 
boring forests,  and  placed  them  effec- 
tively in  the  lobby.  In  the  center  of  the 
lobby  he  placed  a home-made  c age 
and  borrowed  a stuffed  animal  from  a 
local  furrier,  placing  it  in  the  cage,  thus 
giving  the  idea  of  an  animal  trapped. 


Old  Sign  Combined  with 
Vaudeville  Novelty  Artist 

LEXINGTON,  Ky. — The  ballyhoo 
artist  with  a sign  on  his  back  com- 
bined a vaudeville  novelty  with  his 
street  peregrinations  when  he  appeared  to 
exploit  “ Fools  First,”  at  the  Ada  Meade 
theatre. 

Manager  Henry  Eger,  who  was  ap- 
proached by  the  man,  saw  the  novelty  in 
his  act  after  he  had  rattled  off  the  notes 
of  several  dozen  popular  airs  on  his  trom- 
bone. He  was  widely  advertised.  His 
odd  make  up,  rural  character,  identified 
him  at  once  and  he  played  any  tune  that 
was  called  for  on  his  trombone. 

In  two  days  he  became  the  best  known 
figure  in  Lexington,  as  he  was  constantly 
advertising  the  theatre  and  the  picture. 


Boys  Parade  Streets  in  Ballyhoo 
for  “Pay  Day” 

Wilmington,  N.  C.— For  a ballyhoo  to  ex- 
ploit “ Pay  Day,”  Ernest  G.  Stellings,  man- 
ager of  the  Grand  theatre,  placed  a want  ad 
in  the  paper  for  twenty-five  boys  to  appear 
at  the  Grand,  dressed  as  imitators  of  Charles 
Chaplin,  stating  that  the  first  twenty-five  ap- 
pearing would  get  the  jobs. 

Stellings  placed  the  boys  in  line,  each  one 
carrying  a card  with  a letter  spelling 
“ Charlie  Chaplin  in  ‘ Pay  Day  ’ at  the  Grand 
Monday,  Tuesday  and  Wednesday.”  They 
covered  the  city  with  their  parade. 

In  addition  to  this,  Stellings  also  had  five 
thousand  large  hand-bills  distributed  by 
twenty  boys  in  Chaplin  costume  on  every 
porch  in  town  and  also  distributed  three  thou- 
sand pay  envelopes,  twelve  hundred  of  these 
going  into  the  offices  of  the  Coastline  Kail- 
road  the  day  that  the  employes  were  paid. 

Stellings  also  had  two  cutouts  of  Chaplin 
in  his  lobby  in  advance  of  the  showing  and 
used  the  cards  carried  by  the  boys  in  the 
parade  as  a banner  for  his  lobby. 


was  a Stutz  car  made  up  to  resemble  Thomas 
Meighan  in  frock  c-oat  and  high  hat.  Banners 
on  the  car  read,  “ Our  Leading  Citizen  owns 
The  Leading  Car  . . . Stutz.”  Bringing 

up  the  rear  were  about  200  newsboys  whoop- 
ing and  shouting  and  attracting  lots  of 
attention. 

A week  in  advance  a trailer  was  run  an- 
nouncing that  during  the  week  of  showing 
“ Our  Leading  Citizen  ” a ballot  would  be 
taken  in  the  foyer  to  determine  Atlanta's  lead- 
ing citizen.  A near  ballot  box  was  arranged 
and  voting  was  rather  brisk.  The  man  de- 
termined by  the  ballot  was  photographed  and 
his  picture  shown  on  the  screen  the  week 
following  the  engagement. 


Huskies  from  Dog  Train  in 
Realistic  Prologue 

NEW  YORK  CITY.  In  connection 
with  the  run  of  “ My  Dad  ” at  the 
George  M.  Cohan  theatre,  a pro- 
logue, staged  by  Andrew  J.  Cobe,  was  a 
part  of  the  presentation.  This  was  es- 
pecially designed  to  shed  northern 
“ atmosphere,”  and  to  put  the  audience 
in  a receptive  mood  for  the  showing 
of  the  picture,  locale  of  which  is  the  far 
north.  Genuine  Esquimaux  dogs  were 
employed  to  make  the  prologue  effective, 
it  being  the  scene  of  a snow  storm  in  the 
land  of  the  frozen  north,  when  a train 
sets  out  through  the  storm  for  a destina- 
tion which  may  never  be  reached. 


A nearly  life-sized  figure  representing  Ruth  Rou'land  in  “ The  1 imher  Queen.”  It  teas  kept 
in  a galloping  motion  by  electric  motor,  wires  being  run  from  the  log  cabin  box-office  of  the 
Ottoway  theatre,  Charlotte,  N.  C.  The  built  up  cliffs  served  to  decorate  the  sides  of  the  lobby 


September  23,  1 c>  2 2 


1497 


Weird  effects  together  with  the  decorations  illustrated  above,  were  used  b ” Manager  Guy  A.  Kenimer,  of  the  Arcade  theatre,  Jacksonville,  Fla.,  for 
, , the  play  date  of  “ While  Satan  Sleeps” 


Decorating  Odd  Corners  Proves 
Good  Exploitation  Angle 

Chillieothe,  Mo. — There  is  a way  to  fill  up 
odd  corners  of  a lobby  and  give  them  a hand 
in  putting  over  an  attraction,  such  as  Manager 
John  W.  Creamer  reports  to  have  met  with 
success  when  he  played  “ The  U.  P.  Trail  ” at 
the  Strand  and  Empire  theatres.  He  mounted 
the  one-sheet  cut-out  on  eight-ply  cardboard, 
which  allowed  the  figures  to  curl  somewhat, 
giving-  them  a more  lifelike  appearance.  Then 
he  painted  in  the  blue  water  and  brown  rocks 
and  pasted  the  extreme  edges  at  the  back  of 
each  column  with  a strip  of  thin  board  run- 
ning across  for  a brace.  This  also  supported 
the  cut-out.  The  “ forest  ” at  the  back  was 
filled  in  with  small  willow  branches  held  in 
position  by  wires,  and  while  the  decorative 
scheme  entailed  some  painstaking  effort,  Mr. 
Creamer  reports  that  the  effect  was  worth  it. 


7 ie-up,  incorporating  tivo  familiar  figures,  in  a 
window  display,  for  the  exploitation  of 
“Trouble,”  ivhen  at  the  Strand,  Marshalltown, 
Iowa 


Advance  Exploitation  Used  to 
Put  Over  “Reported  Missing” 

ORSICANA,  Texas.  Ten  days  in 
advance  of  showing  “ Reported 
Missing  ” slides  were  run  on  the 
screen  of  the  teaser  type  working  up  in- 
terest on  the  coming  attraction  at  the 
Palace  Theatre.  Following  this  campaign 
of  slides  a large  lobby  card  in  the  form 
of  a “ reported  missing  ” bulletin  an- 
nounced those  going  into  the  theatre. 
The  card  read,  “Missing:  Your  reported 
missing  articles  here,”  and  to  bring  out 
the  humorous  side  of  the  picture  Manager 
Grist  had  painted  on  this  card  small 
squares,  with  the  following  captions — 
“ false  teeth,  cork  legs,  rattlers,  powder 
puffs,  dispositions  and  tempers,  etc.” 
The  newspapers  gave  this  stunt  consid- 
erable free  publicity,  mentioning  in  sev- 
eral articles  the  novel  foyer  card  now  on 
display  at  the  Palace  Theatre.  Teaser 
ads  were  run  in  all  the  newspapers  one 
week  in  advance. 

Baseball  is  quite  a local  pastime,  so 
the  management  secured  permission  to 
hang  banners  and  teaser  signs  at  the  ball 
park  three  days  in  advance  of  the  show- 
ing of  the  picture.  All  the  street  cars  car- 
ried signs  one  week  in  advance  and  three 
alrge  grocery  stores  donated  their  trucks 
to  help  Grist  sell  the  picture  to  the  pub- 
lic. 

In  the  lobby  during  the  run  of  the  pic- 
ture were  large  cut-outs  of  Owen  Moore 
and  several  artificial  life  savers.  One  ban- 
ner carried  this  caption,  “ Don’t  be  Re- 
ported Missing  this  week;  we  hate  to 
think  about  anyone  missing  all  the  fun.” 


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Seven  Poses  of  Star  Used  to  Ex- 
ploit “Polly  of  the  Follies” 

Augusta,  Ga. — A footlight  trough  about 
twelve  feet  long  was  built  of  beaver  board 
and  fitted  with  electric  sockets,  for  the  pur- 
pose of  exploiting  “ Polly  of  the  Follies  ” 
when  at  the  Modjesea  theatre.  Mounted  just 
above  this  was  a cut-out  of  the  seven  small 
figures  for  the  twenty-four  sheet,  showing 
Constance  Talmadge  in  several  different  poses. 
A painted  back  drop  was  stretched  on  a frame 
'back  of  the  cut-out. 

Alternate  red  and  blue  lights  were  used  in 
the  footlight  trough,  giving  an  unusual  effect 
when  they  reflected  on  the  row  of  cut-outs. 
The  color  scheme  of  the  trough  was  light  blue 
and  orange. 


Window  display  arranged  for  by  the  Stillman 
theatre,  Cleveland,  Ohio,  in  connection  with  a 
tie-up  exploiting  “The  Prisoner  of  Zenda” 


1498 


Motion  Picture  News 


Reviews  of  the  Latest  Features 

- — • Conducted  by  LAURENCE  


“ The  Unconquered  Woman  ” 
Pasha-Lee-Bradford — Five  Reels 
( Reviewed  by  Stuart  Gibson ) 
u-pHE  UNCONQUERED  WOMAN” 
A makes  an  appeal  to  two  distinct  types 
of  movie-goer.  To  those — and  there  are 
many — who  revel  in  sitting  in  an  upholstered 
chair  and  living  mentally  through  melodra- 
matic moments  set  among  the  hardships  and 
rigors  of  a winter  in  the  Great  Northwest,  it 
will  undoubtedly  prove  pleasing.  To  those 
who  like  yarns  of  the  Great  White  Way  as 
distinguished  from  the  Great  White  Spaces, 
the  picture  will  also  find  a way — for  it  jumps 
from  the  wooded  northland  to  the  spangled 
city  midway,  and  shows  one  a satisfactory 
eyeful  of  both  sections. 

It  contains  every  element  guaranteed  to 
“ put  over  ” such  a drama — although  that 
may  not  be  considered  by  some  especially 
high  praise.  Rubye  de  Remer  is  the  star,  and 
she  succeeds  in  getting  over  quite  capably 
the  undoubted  power  that  is  latent  in  the 
role  of  Helen  Chappelle,  whose  life  is 
moulded  among  the  cold  and  snow  of  the 
northland  and  the  natural  drama  that  springs 
up  among  men  close  to  nature  in  its  phases 
which  most  certainly  emphasize  the  fact  that 
there  must  be  a God. 

The  part  of  Victor  Chappelle,  Helen’s 
father,  played  by  an  actor  unnamed  in  the 
film,  is  one  of  the  best  pieces  of  character 
work  seen  by  this  reviewer  for  some  time. 
Nick  Thompson,  as  Antione,  keeper  of  a 
gambling  house,  also  does  good  work,  al- 
though it  is  of  conventional  cut.  The  photo- 
graphy has  been  well  done,  some  lovely  ex- 
teriors in  the  snowy  and  tree-capped  sec- 

tions of  the  land  being  shown,  and  the  direc- 
tion assures  that  the  story  progresses  smooth- 
ly at  all  times. 

The  Cast 

Helen  Chappelle Rubye  de  Remer 

Bruce  Devereaux Walter  Miller 

Serge  Ronoff Fred  Jones 

Mildred Frankie  Mann 

Antione Nick  Thompson 

By  John  B.  Clymer.  Directed  by  Marcel  Percy. 

Photographed  by  William  Cooper. 

The  Story — Helen  Chappelle  is  led  to  gamble 
her  father’s  timber  lands  against  money  in  a 
gambling  den  in  an  effort  to  obtain  funds  to 
replace  money  stolen  by  her  brother.  Bruce 
Devereaux  intercedes  after  she  has  lost  the 
lands,  gives  them  back  to  her,  with  money  to 
cover  her  brother’s  defalcation,  and  later  mar- 
ries her.  He  starts  on  a search  for  the  brother. 
When  he  fails  to  return  Helen  worries  and  at 
last  is  convinced  by  confession  of  the  bogus 
priest  who  married  her  that  Bruce  has  deceived 
her.  She  goes  to  New  York  and  after  a lapse 
of  five  years  weds  Serge  Ronoff,  musician  and 
dilettante,  whose  cavorting  with  other  women 
eventually  disgusts  her.  Bruce  has  found  the 
brother  and  after  a fruitless  search  for  Helen 
they  have  become  wealthy  fur  importers.  By 
chance  they  meet  at  Ronoff’s  home,  and  after 
a series  of  difficulties  Ronoff  steps  into  the  next 
world  and  the  wedding  bells  ring  a second  time. 

Classification — Drama  of  the  outdoors  and  of 
love. 

Production  Highlights — When  Helen  surprises 
her  brother  in  thefts.  The  scenes  in  the  gam- 
bling den.  The  lovers’  meeting.  Helen’s  con- 
fession that  her  son  is  the  offspring  of  Bruce, 
not  Ronoff. 

Exploitation  Angles — The  problem  of  a wo- 
man’s duty.  The  scenes  in  the  frozen  Canadian 
wilds. 

Drawing  Power — Ought  to  satisfy,  but  should 
not  be  played  up  as  a world-beater. 


Oriental  atmosphere  marks  the  above  scene  in  “The 
House  of  Darkened  Windows,”  Eastern  Film  Cor- 
poration  release. 

4'  Desert  s Crucible  ” 

Arrow — Six  Reels 
(Revieieed  by  D.  I.  Gest) 

IN  “ Desert’s  Crucible  ” the  followers  of 
Jack  Hoxie,  Western  character  actor,  have 
an  opportunity  of  seeing  him  play  two  parts 
that  are  almost  directly  opposed — the  slow- 
thinking,  methodical  half-breed  and  the  prod- 
uct of  Eastern  civilization  who  proves  to  the 
West  that  he  is  a He-man. 

There  is  plenty  of  the  typical  Jack  Hoxie 
action  in  this  picture.  It  should  fit  into  any 
program  in  which  a Western  is  desired.  The 
plot  is  one  that  has  been  used  on  the  screen 
repeatedly.  It  is  the  old  story  of  an  East- 
erner landing  on  a ranch  and  in  love  with  the 
queen  of  the  outfit  about  the  same  time. 

Of  course  she  doesn’t  respond  immediately 
and  it  is  up  to  him  to  prove  his  courage. 
Then  follows  the  customary  busting  of  a bad 
horse,  the  fight  with  the  gang  headed  by  the 
villain,  Tex  Fuller,  who  also  wanted  the  girl, 
and  eventual  victory.  As  usual  the  half- 
breed,  who  secretly  loves  the  girl  in  his  quiet 
way,  risks  his  life  to  protect  the  hero  when 
the  gang  opens  its  attack. 

The  picture  is  well  directed  by  Roy  Clem- 
ents, and  the  photography  is  very  good.  An- 
dree  Tourneur  and  Claude  Payton  hold  up 
their  ends  excellently,  Miss  Tourneur  making 
a clever  little  heroine. 

There  is  much  beautiful  scenery  in  the  out- 
door shots.  On  the  whole  “ Desert’s  Cruci- 
ble ” should  go  very  well  in  the  neighborhood 
houses  and  smaller  towns  where  Westerns 
are  always  popular. 

The  Cast 

Jack  Hardy,  Jr Jack  Hoxie 

Deerfoot Jack  Hoxie 

Tex  Fuller.. Claude  Payton 

Miss  Benson Andree  Tourneur 

Author,  Roy  Clements.  Director,  Roy  Clements. 
Produced  by  Ben  Wilson.  Distributed  by 
Arrow. 

The  Story — Jack  Hardy,  Sr.,  sends  his  son 
West  to  make  a man  of  him.  Jack  falls  in 
love  with  Miss  Benson,  ranch  secretary. 
Taunted  by  the  girl  he  busts  an  intractable 
horse  to  prove  his  courage.  When  Tex  Fuller 
and  his  gang  try  to  get  Jack,  Deerfoot,  his 
half-breed  brother,  to  protect  Jack  takes  the 
missiles  intended  for  his  brother.  Jack  fights 
his  way  through  the  gang  and  brings  them  to 
justice.  But  Miss  Benson  is  not  won  yet.  She 
thinks  of  the  girl  back  East  to  whom  jack  was 
engaged.  Then  Jack’s  father  appears,  and  an- 
nounces that  he  is  engaged  to  the  Eastern  girl. 
Miss  Benson  surrenders. 

Classification — Western  drama. 

Production  Highlights — Jack’s  busting  of  bad 
horse  to  prove  his  courage.  The  battle  with 
Tex  Fuller’s  gang. 

Exploitation  Angles — Play  up  Hoxie’s  popu- 
larity with  Western  fans.  Might  use  a cowboy 
and  broncho  as  street  ballyhoo. 


“ The  Man  She  Brought  Back  ” 
Playgoers  Pictures — Five  Reels 
( Reviewed  by  Charles  Larkin ) 

THE  poor  Canadian  mounted  police!  What  I 
lives  they  must  lead  if  we  are  to  believe  i 
all  these  things  depicted  on  our  shadow  stage. 

It  seems  that  when  stories  run  low,  someone 
is  always  called  in  and  taking  the  usual  for-  j 
mula  dashes  off  a tale  of  the  Mounted.  Of  ! 
course  there’s  a deal  of  romance  connected  I 
with  these  sleuths  of  the  snows,  but  it’s  get- 
ting a bit  monotonous  watching  this  ever- 
lasting effort  of  a trooper  “ bringing  in  his 
man.” 

The  present  effort  is  no  worse  or  no  better 
than  those  which  have  gone  before.  The  pro- 
duction’s redeeming  features  consist  of  some 
very  attractive  wood  land  exteriors.  In  fact 
the  story  has  been  “ shot  ” in  a very  con- 
vincing locale.  The  cast,  too,  is  a fairly  good 
one.  Charles  Mackay  is  a good  type  as  a 
Commander  of  a Mounted  post.  Frank  Losee 
portrays  “ a voice  in  the  wilderness,”  which 
means  undoubtedly  a man  of  God.  He  does 
it  well,  as  usual.  Earl  Fox  is  the  hero.  He 
works  hard,  but  is  inclined  to  overact.  Doris 
Miller  is  too  “ proper  ” in  her  acting.  She 
should  put  more  pep  in  her  love  making. 

There  are  a number  of  thrills  in  the  picture 
and  some  comedy  relief.  The  capture  of 
Trooper  Ramsey  by  the  gang  of  bootleggers, 
his  forced  return  to  headquarters  and  dis- 
grace, and  the  scenes  attending  nis  expulsion 
from  the  Mounted  are  well  worked  out.  Ram- 
sey’s finding  of  himself,  his  conquering  of 
fear  under  the  power  of  Fenton  and  his  cap- 
ture of  two  criminals  forms  the  other  high 
light  of  the  production.  The  shooting  of  one 
of  the  hooch  gang  by  the  villain  is  staged  in 
fine  manner. 

The  direction  is  only  fair.  There  are  a 
number  of  abrupt  closes  of  scenes.  The  sub- 
titles are  attractive  and  the  photography  and 
lighting  adequate. 

The  Cast 

Neil  Shanley ..Charles  Mackay 

J?ar8° Doris  Miller 

Fenton .Frank  Losee 

Songatawa ....Donald  Russ 

John  Ramsey Earl  Foxe 

Sergeant  Hawkins Harry  Lee 

Bruce  Webster Frederick  Burton 

By  Jasper  Ewing  Brady.  Directed  by  Charles 
Miller.  Photographed  by  Lawrence  E.  Williams. 

The  Story — Deals  with  the  adventures  of  John 
Ramsey,  a “ newcomer  ” in  the  Royal  Mounted. 
Through  fear  he  loses  “his  first  man”  and 
brings  disgrace  upon  himself.  Through  the 
kind  offices  of  an  aged  friend  of  his  mother,  he 
is  brought  to  see  a new  light.  He  overcomes  his 
fear,  brings  in  not  only  one  but  two  criminals 
and  wins  his  chevrons  and  the  girl. 

Classification  — The  familiar  Northwest 
Mounted  “ thriller.” 

Production  Highlights  — The  exterior  sets, 
showing  some  very  attractive  natural  scenes  in 
winter.  The  capture  of  Trooper  Ramsey  and 
his  return  to  headquarters  in  disgrace.  Ram- 
sey’s conquering  of  fear,  his  going  out  “on  his 
own  hook  ” and  bringing  in  his  man — and  an- 
other criminal.  The  murder  of  Le  Loup,  a 
bootlegger.  The  fine  photography. 

Exploitation  Angles — During  your  exhibitorial 
career,  you’ve  probably  pulled  a lot  of  North- 
west Mounted  stunts.  Well  you  can  repeat  them 
all  here.  Dress  the  lobby  in  lc>g  cabin  style. 
Use  a Royal  Mounted  trooper  on  the  streets 
with  suitable  advertising.  The  moonshine  theme 
will  suggest  tie-ups. 

Drawing  Power  — If  your  patrons  like 
Mounted  stories,  put  this  one  down  for  a day 
or  two. 


September  2 3 , 1922 


1499 


“ The  Curse  of  Drink  ” 

(Export  and  Import — Weber — North 
5500  Feet) 

( Reviewed  by  Laurence  Reid) 

A OTHER  old-timer  of  yesteryear— one 
straight  from  the  old  gallery  days  is 
“ The  Curse  of  Drink,”  an  adaptation  of 
Charles  E.  Blaney’s  melodrama.  The  picture 
should  be  a good  investment  for  the  state 
right  buyer  because  it  carries  a “ kick  ” and  a 
moral.  It  is  capably  directed  and  excellently 
acted  by  a cast  comprising  such  well  known 
names  as  Harry  Morey,  Marguerite  Clayton, 
Edmond  Breese,  George  Fawcett  and  Brins- 
ley Shaw.  Of  course  such  a story  is  obvious 
and  you  know  just  how  it  will  develop — even 
though  you  never  saw  the  original.  How- 
ever, it  holds  the  interest  because  Harry  O. 
Hoyt  has  brought  out  the  highlights  of  the 
play  by  emphasizing  the  melodramatic 
punch. 

The  plot  reveals  a railroad  engineer  whose 
taste  for  liquor  brings  sorrow  upon  his  fam- 
ily. A man  of  ability,  his  weakness  has 
brought  his  household  to  the  brink  of 
ruination.  He  is  not  trusted  with  a passenger 
train  but  is  forced  to  drive  a switch  engine. 
The  introductory  reels  present  his  abuse  of  his 
family  which  culminate  in  the  oldest  daugh- 
ter’s humiliation.  There  is  an  evil  plotter 
whose  influence  over  him  causes  the  unhap- 
piness to  spread.  This  villain  is  determined 
to  win  the  girl.  So  his  story  told  to  the 
president  of  the  road — that  the  later’s  son  is 
cheapening  himself  in  his  attention  to  her 
and  the  fact  that  her  father  is  unable  to 
keep  sober — precipitates  a climax  which  con- 
tains a good  thrill. 

The  drink-crazed  engineer,  thinking  he  has 
killed  his  youngest  child,  starts  to  avenge 
himself  upon  the  president  by  driving  the 
special  on  a mad  ride.  There  is  only  one 
thing  to  be  done.  The  girl  and  the  youth 
must  follow  and  stop  the  train  before  it 
reaches  the  edge  of  the  bridge  which  has  gone 
down.  The  long  shots  here  are  good  and 
there  is  suspense  in  the  pursuit  of  the  train. 
The  girl  climbs  over  the  cars  and  saves  the 
lives  of  her  father  and  the  president.  And 
romance  triumphs.  The  atmosphere  is  ap- 
propriate  

The  Cast 

Bill  Sanford Harry  T.  Morey 

John  Rand Edmund  Breese 

Ruth  Sanford Marguerite  Clayton 

Ben  Flartey George  Fawcett 

Baby  Betty Miriam  Batista 

Sam  Handy Brinsley  Shaw 

Mother  Sanford Alice  May 

Harry  Rand Albert  Barrett 

Margaret  Sanford June  Fuller 

By  Charles  E.  Blaney.  Scenario  by  Harry  O. 
Hoyt.  Directed  by  Harry  O.  Hoyt.  Presented 
by  Export  & Import.  Distributed  by  Lawrence 
Weber  and  Bobby  North. 

The  Story— Railroad  president  opposes  the 
romance  between  his  son  and  stenographer,  the 
latter  the  daughter  of  an  engineer  who  has 
« strong  liking  for  liquor.  The  engineer  brings 
ruination  to  his  family  and  thinking  the  presi- 
dent is  interfering  with  him,  plans  a revenge. 
He  drives  a special  train  containing  the  execu- 
tive and  the  girl  realizing  that  both  lives  are 
in  danger  gives  chase  in  a locomotive.  She  suc- 
ceeds in  saving  their  lives  in  the  nick  of  time. 
This  is  sufficient  to  win  the  executive’s  forgive- 
ness. 

Classification — Adaptation  of  melodrama  of 
same  name.  Some  thrills  and  romance. 

Production  Highlights — Good  work  of  cast 
The  chase  of  the  runaway  train. 

Exploitation  Angles — Play  up  the  theme  and 
use  the  title.  Mention  the  players.  Their  names 
spell  box-office  receipts.  Put  on  a special  bally- 
hoo. 

Drawing  Power — Good  audience  picture. 


Scene  from  the  Christie  Comedy  “Let  ’er  Run” 

44  The  Snowshoe  Trail  ” 

F.  B.  O. — Six  Reels 

( Revieuecl  by  L.  C.  Moen) 

TAKE  one  winsome  and  appealing  heroine, 
plus  a broad-shouldered  “ he-man  ” hero, 
plus  a dastardly  villain  and  a pair  of  half- 
breeds;  add  a few  log  cabins  and  a gold  mine, 
and  you  have  a picture  that  is  as  sure-fire  as 
anything  in  this  uncertain  industry. 

Such  is  the  formula  employed  by  the  mak- 
ers of  this  Jane  Novak  vehicle.  Though  the 
material  is  not  especially  new,  it  has  been 
well  handled,  and  there  are  a number  of  novel 
twists  that  should  put  it  over  in  good  shape. 

The  pensive  Miss  Novak  has  been  well 
photographed  and  has  ample  opportunity  to 
display  her  emotional  ability.  Her  following 
should  be  well  pleased  with  her  showing  in 
this  picture. 

The  box-office  value  of  the  picture  should 
be  further  enhanced  by  the  presence  of  Roy 
Stewart  as  leading  man.  Stewart’s  name  is 
closely  identified  with  roles  of  this  sort,  and 
he  plays  them  well.  The  remainder  of  the 
cast,  Lloyd  Whitlock,  Herbert  Prior,  Kate 
Toncray  and  Spottiswoode  Aitken,  are  well 
known,  and  give  satisfactory  performances. 

There  are  several  strong  punches  in  the 
picture,  which,  in  the  latter  part,  are  further 
enhanced  by  the  fact  that  the  hero  has  been 
temporarily  blinded  by  smoke. 

The  Cast 

Virginia  Tremont Jane  Novak 

Bill  Bronson Roy  Stewart 

Harold  Lounsbury Lloyd  Whitlock 

Kenly  Lounsbury.  Herbert  Prior 

Mrs.  Bronson Kate  Toncray 

Herbert  Lounsbury Spottiswoode  Aitken 

Mah  Lung Chai  Hung 

By  Edison  Marshall.  Adapted  by  Marion  Fair- 
fax. Directed  by  Chester  Bennett.  Distributed 
by  Film  Booking  Offices  of  America,  Inc. 

The  Story — Society  girl  goes  into  far  north- 
west to  search  for  her  fiance,  accompanied  by 
her  guardian  and  a guide.  The  guardian  deserts 
with  the  horses,  leaving  them  in  a cabin  with 
insufficient  supplies.  They  locate  her  fiance,  now 
a squaw  man.  His  true  nature  is  revealed,  and 
she  realizes  her  love  for  the  guide. 

Classification — Northwest  melodrama  with 
usual  situations  gives  some  clever  twists. 
Romance  and  humor  are  also  present. 

Production  Highlights — Rescue  of  heroine 
from  falls.  Struggle  of  hero  with  grizzly. 
Hero,  blind,  feeling  way  along  snowshoe  trail. 
His  fight,  while  still  blind,  with  three  men. 

Exploitation  Angles — Title  lends  itself  well  to 
special  lobby  displays  with  pine  trees,  asbestos 
snow,  snowshoes,  and  the  like.  A log  cabin 
front  on  your  box  office  should  go  well.  You 
might  have  a man  go  about  town  in  furs  on  a 
pair  of  snowshoes,  with  a banner  announcing 
the  picture. 

Drawing  Power — Should  go  big  in  smaller 
houses  and  anywhere  that  they  like  straight 
melodrama. 


44  The  Hound  of  the  Baskervilles  ” 

F.  B.  O. — Six  Reels 

( Reviewed  by  Laurence  Reid ) 

THE  most  exciting  of  the  Conan  Doyle 
stories  written  around  Sherlock  Holmes 
has  been  adapted  to  the  screen.  The  curious 
part  of  it  is  no  American  producer  had  the 
foresight  to  see  picture  material  in  “ The 
Hound  of  the  Baskervilles,”  and  so  an  Eng- 
lish company  took  advantage  or  its  stirring 
action,  its  cumulative  interest  and  suspense. 

All  things  considered  they  have  turned  out 
a film  calculated  to  make  anyone  sit  up  and 
take  notice.  If  they  have  faltered  it  is  in 
allowing  too  many  captions  to  interrupt  the 
sequences — captions  which  explain  facts 
which  are  immediately  followed  by  the  illus- 
trations. This  is  contrary  to  good  construc- 
tion. And  the  Americans  know  better.  Again 
the  adaptors  have  fallen  into  the  habit  of 
showing  considerable  letter  writing  in  these 
same  captions.  And  Holmes  does  not  intrude 
to  any  extent — his  place  being  taken  until  the 
climax  by  “ my  dear  Watson.”  Eliminate 
many  of  these  subtitles  and  the  picture  would 
carry  more  mystery.  Yet  it  carries  suspense. 
It  couldn’t  help  but  carry  it — seeing  that  it 
is  an  adaptation  of  a masterpiece  of  its  kind. 

The  English  countryside  is  brought  out 
with  its  bleak  looking  moors — the  back- 
ground of  the  story.  It  is  thrilling  to  see  the 
master  of  Baskerville  Hall  worried  over  the 
ghostly  hound  which  has  haunted  his  family 
for  generations.  And  when  he  dies  of  fright 
and  Holmes  and  Watson  are  called — the  story 
picks  up  and  releases  an  intensity  of  scene 
sufficient  to  thrill  everyone.  You  may  be  able 
to  guess  the  identity  of  the  conspirator  res- 
ponsible for  the  mystery  of  the  fiery  hound. 
Even  so  you  are  deeply  interested.  It  is  a 
compelling  touch  when  the  servant  is  ob- 
served flashing  a signal  to  someone  on  the 
moor.  The  little  group  in  the  house  are 
awaiting  anxiously  the  developments.  And 
another  good  incident  is  that  which  discloses 
the  Druid  stones  silhouetted  against  the  dark- 
ened sky.  What  about  that  scene  when 
Holmes  is  horror-stricken  in  watching  the 
criminal  sink  in  the  quagmire?  There  is 
imagination  there. 

The  lighting  is  faulty  in  the  interiors.  The 
exteriors  are  misty  and  therefore  correct  for 
such  a story  and  its  locale.  Eille  Norwood 
makes  a good  Holmes.  He  seems  to  step 
right  out  of  the  pages  of  the  story.  The  book 
is  more  exciting,  but  the  picture  will  give  you 
a thrill. 

The  Cast 

Sherlock  Holmes... Eille  Norwood 

Dr.  Watson Hubert  Willis 

Sir  Henry  Baskerville Rex  McDougall 

Osborne . Allen  Jeaves 

Sir  Hugo  Merrepet Lewis  Gilbert 

Beryl  Merrepet Betty  Campbell 

By  Sir  Arthur  Conan  Doyle.  Distributed  by 
F.  B.  O. 

The  Story — Holmes  is  called  to  investigate 
the  mysterious  presence  of  a fiery  hound  near 
Baskerville  Hall.  The  dog’s  appearance  has  al- 
ways marked  the  death  of  the  occupant  of  the 
Hall.  Holmes  sends  Watson  and  investigates 
the  case  himself  from  Lqndon.  He  captures 
the  criminal  responsible  for  the  dog  whose  fiery 
appearance  is  due  to  a phosphorus  coating.  The 
criminal’s  ambition  is  to  gain  title  to  the  Basker- 
ville estate. 

Classification — Adaptation  of  Conan  Doyle’s 
famous  detective  story.  Thrills  and  excitement 
Production  Highlights— The  bleak  exteriors 
silhouetted  against  the-  darkening  sky.  The 
moor  and  the  appearance  of  the  strange,  mys- 
terious dog.  The  scene  of  the  Druid  Stones. 
The  scene  when  Holmes  is  silhouetted  when 
observing  the  death  of  the  criminal  The  sus- 
pense. The  fine  acting  of  Eille  Norwood- — a 
genuine  Holmes. 

Exploitation  Angles — This  story  is  widely 
read  and  everyone  will  want  to  see  the  picture. 
Play  it  up  for  its  mystery  and  thrills.  Stage  a 
prologue  and  use  incidental  music.  Make  your 
atmosphere  creepy.  Play  up  the  author.  He 
has  a worldwide  reputation. 

Drawing  Power — Get  out  your  posters  and 
use  all  the  copy.  And  get  the  crowd  They  will 
come  if  they  remember  the  book. 


1500 


Motion  Picture  News 


4’  Men.  Women  Marry  ” 

Edw.  Dillon-Genius-M.  H.  Hoffman — 
Six  Reels 

(Reviewed  by  Laurence  Reid) 

EDWARD  DILLON  has  taken  Adelaide 
Heilbron’s  story  of  a girl  who  learns 
humility  through  a realization  that  all  are 
“ sisters  under  the  skin  ” and  given  it  a pro- 
duction which  is  certain  to  be  appreciated  as 
a good  box-office  bet  by  the  states  rights  buy- 
ers. It  is  an  involved  tale  of  a financier,  who, 
having  lost  his  wife  and  child,  adopts  his 
servant’s  baby.  And  because  she  is  thrown 
in  contact  with  a false  aristocracy  she  gets 
out  of  harmony  with  human  nature.  In  other 
words,  she  is  brought  up  as  a snob  a mer- 
cenary title  hunter. 

The  story  is  not  easy  of  solution.  The 
climax  takes  you  by  surprise.  But  it  comes 
where  is  should— at  the  finisti.  The  father 
dies  suddenly  and  when  the  will  is  read,  the 
girl  discovers  that  she  is  the  daughter  of  the 
humble  servants.  This  is  a severe  shock. 
Another  shock  comes  when  the  equally 
haughty  wife,  a social  climber  too,  ejects  her 
from  the  house.  And  a second  surprise  ar- 
rives when  a second  will  is  read  making  the 
girl  sole  beneficiary.  Having  learned  humil- 
ity she  accepts  the  modest  love  of  the  hard- 
working youth. 

The  picture  teaches  a lesson  in  deportment. 
It  teaches  a lesson  for  the  socially  ambitious 
who  have  no  time  to  get  in  touch  with  hu- 
manity. The  picture  is  well  mounted,  pro- 
gresses evenly  to  its  climax,  and  is  certain 
in  its  appeal.  The  acting  is  in  capable  hands, 
E.  K.  Lincoln  playing  the  humble  youth  like  a 
regular  fellow,  while  Hedda  Hopper  flashes 
a true  finesse  as  the  mercenary  wife.  Flor- 
ence Dixon  enacts  the  part  of  the  haughty 
girl  as  if  to  the  manner  born — a true  Ritzy 
touch  throughout.  Charles  Hammond  makes 
the  father  a recognizable  type — a fine  per- 
formance. The  technical  arrangements — 
lighting,  photography,  etc.,  are  O.  K.  In  all 
an  interesting  society  drama. 

The  Cast 

Dick  Clarke E.  K.  Lincoln 

Montgomery  Rogers... Charles  Hammond 

Emerie  Rogers Florence  Dixon 

Eleanor  Carter.... Hedda  Hopper 

Brooks  Fitzroy.  V Cyril  Chadwick 

Lady  Fitzroy ...Emily  Fitzroy 

Aunt  Gertrude Julia  Swayne  Gordon 

Adam,  the  butler Richard  Carlyle 

Hetty,  the  cook Margaret  Seddon 

By  Adelaide  Heilbron.  Directed  by  Edward 
Dillon.  Photographed  by  Roy  Overbaugh. 
Produced  by  Genius  Film  Corp.  Distributed  by 
M.  H.  Hoffman. 

The  Story — Rich  man  loses  his  wife  and 
child  and  adopts  the  infant  of  his  servants — 
the  child  to  be  reared  as  his  own.  Her  aunt 
has  social  ambitions  for  her  and  takes  her  to 
London  where  plans  are  made  to  marry  her 
off  to  an  impoverished  lord.  On  return  voyage 
she  is  accidentally  thrown  into  contact  with 
youth  who  is  working  his  passage.  Eventually 
he  comes  into  her  house  as  servant  and  when 
her  father  dies  his  will  establishes  her  as  child 
of  servants.  His  mercenary  wife  ejects  her  and 
she  goes  to  live  with  her  parents.  A second 
will  is  read  and  the  girl  comes  into  a good 
fortune. 

Classification — Drama  of  domestic  complica- 
tions when  adopted  child  allows  herself  to  be- 
come haughty — not  knowing  that  she  is  off- 
spring of  humble  parents. 

Production  Highlights — The  good  directing. 
The  capable  cast.  The  atmosphere  of  society. 
Scene  when  father’s  will  is  read  and  girl  dis- 
covers that  she  has  no  name.  Scene  when  girl 
meets  youth  on  ship. 

Exploitation  Angles — What  about  the  title 
here  to  exploit?  It  will  attract  attention.  Play 
it  up  as  society  drama  which  carries  a lesson 
for  all.  Bring  forth  in  your  copy  that  it  is  a 
picture  of  modern  society  well  acted  and 
directed.  Feature  the  players — E.  K.  Lincoln 
being  well  known. 

Drawing  Poiver — Title  will  attract  them.  If 
played  up  to  take  advantage  of  this  title  the 
picture  should  draw.  Suitable  for  all  classes 
of  houses  except  factory  districts. 


Scene  from  “ The  Radio  King,”  Universal  Chapter 
Play 


“ Putting  It  Over  ” 

Goldstone — Five  Reels 
(Reviewed  by  D.  1.  Gest) 

GROVER  JONES  has  turied  out  a pic- 
ture that  is  ideally  suited  for  the  neigh- 
borhood patronage  in  “ Putting  It  Over  ” in 
which  Richard  Talmadge  has  the  star  role. 

It  is  a lively  little  story  of  small  town 
politics  with  a somewhat  limited  appeal. 
There  is  nothing  elaborate  about  the  settings, 
but  it  moves  forward  at  an  agreeable  pace, 
with  the  proper  mixture  of  love,  villainy,  com- 
edy and  thrills. 

There  is  a certain  boyishness  about  Rich- 
ard Talmadge  in  this  picture,  but  he  puts  on 
just  enough  comedy  of  the  strenuous  sort  to 
make  it  peppy,  and  thoroughly  removes  the 
effeminate  effect  at  times  he  imparts.  The 
prize  ring  scene  is  rather  thrilling,  while  the 
cattle  parade  during  the  electioneering  is  real 
comedy.  The  final  shot  in  which  the  hero 
permits  the  train  to  pass  through  without  him 
is  a fitting  finish  for  the  picture. 

Jones  has  handled  his  subject  excellently 
and  no  fault  can  be  found  with  his  directing. 
Barbara  Norton’s  part  is  very  cleverly  han- 
dled by  Doris  Pawn. 

Properly  exploited  “ Putting  It  Over  ” 
should  go  good  in  any  neighborhood  house. 
It  is  a picture  that  probably  will  never  be  fea- 
tured in  the  bright  lights  of  Broadway  but 
on  Main  Street,  that’s  different. 

The  Cast 

Bob  Merritt Richard  Talmadge 

Barbara  Norton Doris  Pawn 

Arnold  Norton ...Thomas  Ricketts 

Mark  Durkham Harry  Van  Meter 

James  Merritt ...  Henry  Barrows 

Tate  Busby Victor  Metzetti 

George  Norton 'William  Horne 

“Porky”  Donovan Earl  Schaeffer 

Lem  Kendall Andrew  Waldron 

Author,  Grover  Jones.  Scenario  by  Grover 
Jones.  Directed  by  Grover  Jones.  Distributed 
by  Goldstone. 

The  Story — James  Merritt,  powerful  politi- 
cian, gives  his  wayward  son,  Bob,  a thirteenth 
chance  to  make  good  by  being  elected  mayor 
of  Carterville  over  Arnold  Norton.  When  Bob 
meets  Barbara  Norton  and  learns  the  tactics 
being  used  to  defeat  her  father  he  chucks  his 
thirteenth  job  and  enters  upon  his  fourteenth 
that  of  electing  Norton.  He  puts  it  over,  after 
much  excitement. 

Classification — A light  drama  with  sufficient 
romance  and  comedy  to  carry  it  through. 

Production  Highlights — The  prize  ring  battle 
in  which  Bob  has  leading  part.  The  cattle 
parade  at  the  psychological  moment. 

Exploitation  Angles—  Play  up  title.  Can  be 
used  for  tie-ups  with  local  merchants  and  news- 
papers. Prize  ring  lobby  display  could  be  used 
advantageously.  Might  use  election  campaign 
copy  for  advertising. 

Drawing  Power — Made  to  order  for  the 
neighborhood  houses. 


44  Why  Do  Men  Marry?”  • 
(Unity — Six  Reels — State  Rights) 

(Reviewed  by  Laurence  Reid) 

THIS  picture  is  evidently  an  Italian  prod- 
uct, with  the  story,  characters,  detail 
production  carrying  a strictly  continental 
flavor.  It  is  a highly  involved  plot — one 
which  points  toward  a satirical  vein  here  and 
there  but  which  in  its  background  relies  heav- 
ily upon  its  dramatic  quality.  The  title  is 
doubtless  an  after-thought  and  replying  to  its 
inquisitive  demands  we  would  say  that  some 
men  marry  just  to  satisfy  their  vanity.  That  the 
story  contains  a suggestion  of  light  comedy 
is  noticeable  in  the  wager  of  two  clubmen — 
that  if  one  of  them  marries  a certain  actress 
who  bears  a strong  resemblance  to  a society 
woman — the  latter  undecided  in  her  choice  of 
a husband  between  the  two  men — well,  if  one 
marries  the  gay  charmer  the  other  must  set- 
tle a princely  sum  on  him. 

That’s  the  plot  in  a nutshell.  And  in  work- 
ing it  out  one  is  treated  to  high  life  in  some 
city  of  Italy — probably  Milan,  since  there  is 
a reproduction  on  a lavish  scale  of  the  La 
Scala  Theatre.  There  is  fine  atmosphere  in 
this  particular  scene  even  if  the  lighting  is 
characteristic  of  most  European  products — 
rather  cloudy.  Knowing  that  the  two  women 
bear  a strong  resemblance  he  lures  his  wife 
to  the  other’s  home  and  elopes  with  her 
though  making  it  evident  that  it  is  her  double 
who  is  driving  away.  Meanwhile  the  rival  is 
taken  from  the  house  and  secreted  in  a dun- 
geon. The  husband  returns  and  soon  appre- 
ciates his  friend’s  treachery.  A trusted  ser- 
vant has  been  killed  and  the  worthless  club- 
man is  the  victim  of  a duel. 

The  story  holds  one’s  interest  because  it 
has  suspense  and  the  players  are  ideal  types 
for  their  respective  roles,  particularly  the 
men  who  portray  the  clubmen.  Edy  Darclea, 
a statuesque  type  of  beaucy,  plays  a dual  role 
and  gives  a good  performance.  The  scenes  of 
Venice  are  the  real  thing,  and  the  atmosphere 
is  entirely  correct.  Lesley  Mason  has  edited 
the  picture  so  that  it  carries  an  even  sequence 
throughout,  the  story  interest  being  empha- 
sized through  his  captions.  The  picture 
should  please  American  audiences. 

The  Cast 


Flavia 

Mousselaine  Edy  Darclea 

Glenmore  ) 

Madoc  ^ Players  not  mentioned 

Companion  j 


By  Leo  Gozlor.  Scenario  and  titles  by  Lesley 
Mason.  Directed  by  Genina.  Distributed  by 
Unity  Pictures. 

The  Story— Two  clubmen  wager  that  one  or 
the  other  must  win  a celebrated  actress,  the 
loser  to  give  $50,000  to  the  winner,  while  the 
loser  must  also  pay  court  to  a certain  beauty 
of  society.  The  latter  is  happy  in  her  unre- 
sponsive way.  The  winner  of  the  wager  in- 
dulges in  a practical  joke  which  ends  in  his 
death. 

Classification — Domestic  drama  carrying  a 
strong  note  of  satire,  although  tragic  climax 
brings  story  to  an  end.  An  Italian  picture 
strong  in  continental  flavor  in  plot,  characters 
and  detail. 

Production  Highlights — The  big  sets  of  the 
theatre.  The  fine  atmosphere.  Scene  of  recep- 
tion in  theatre.  Scene  when  clubmen  pay  court 
to  the  actress.  Scene  when  one  double-crosses 
the  other.  The  duel.  The  good  acting  by 
principals. 

Exploitation  Angles — All  you  have  to  capi- 
talize is  the  main  title — which  is  sure  to  awaken 
interest.  Once  in  their  seats,  the  patrons  should 
find  entertainment.  Mentioning  the  players  will 
not  help,  as  only  one  name  is  given  and  she 
is  unknown  to  American  audiences.  Play  up  the 
fine  atmosphere. 

Drawing  Power  — Will  doubtless  please 
audiences  where  it  is  shown.  But  don’t  adver- 
tise the  fact  that  it  is  foreign  unless  you  know 
your  crowd.  Title  should  draw. 


“Snub  Pollard 


A 

al 

is 

i 

K 

is 

s 

e 


Two  Reel  Comedies 


r I 'HE  one  reel  Hal  Roach 
comedies  starring  Pollard 
have  had  a wider  distribution 
than  any  series  of  one  reel  com- 
edies ever  made. 

The  new  two  reel  Pollard  com- 
edies have  a sparkle,  a finish  and 
a brilliance  superior  even  to 
those  splendid  one  reel  comedies. 

They  are  business  getters  first, 
last  and  all  the  time. 

“More  laughs , longer  laughs, 
longer  comedies. 


Produced  by  HAL  ROACH 


Pafhecomedy 

TRADE , w MARK 


RuthU 


in 


The  Tinni 


•M- 


Produced  by 
Ruth  Roland  Serials, 


Supervised  by 
Hal  E.  Roach 


Blazing  action  on  the  plains,  in 
the  mountains,  in  the  land  of  the 
great  big  timber,  in  Alaska  and 
the  Argentine. 

It  starts  big,  gets  bigger  and 
bigger  and  ends  with  a smashing 
climax  of  sensation. 


Poland 

3er  Queen 


Ruth  Roland’s  greatest  serial. 
See  the  electrifying  forest  fire; 
the  jump  from  plane  to  plane  in 
mid-air;  the  dog  team  chase;  the 
burning  of  the  ship  out  at  sea;  the 
amazing  adventures  in  the  Ar- 
gentine. 


The  perfect  serial;  a perfect  busi- 
ness getter. 


Johnny  Jones  Comedies 

Two  Reels 

Rarely  has  a new  series  of  two  reel  comedies  been  so  well  received 
by  the  big  houses  and  newspapers  alike  as  the  Johnny  Jones 
Comedies. 

They  are  original,  breezy,  snappy,  delightful.  The  stories  are 
real  stories,  the  Kids  act  like  real  Kids. 

To  give  freshness  and  novelty  to  your  program,  put  on  the 
Johnny  Jones  Comedies. 


Pafhepicture 

TRADE  f 

[TJ 


G.  K.  McDonald 
Productions,  Inc. 


September  23,  1922 


1505 


44  The  Ghost  Breaker  ” 

(Paramount — Five  Reels) 

(Reviewed  by  Laurence  Reid) 

IT  is  a nonchalant  Wallace  Reid  who  wan- 
ders on  and  off  the  sets  in  this  adaptation 
of  the  play  by  Paul  Dickey  and  Charles  W. 
Goddard.  While  he  has  his  work  cut  out  for 
him  he  takes  it  so  easy  as  to  make  it  appear 
almost  farcical  at  times.  Really  he  doesn’t 
“bat  an  eyelid”  in  protecting  himself  or  the 
girl,  although  he  is  confronted  on  all  sides 
by  desperate  men.  It  seems  to  us  that  more 
could  have  been  made  of  the  ghost  scenes. 
What  are  secret  panels  and  trap-doors  for? 
They  seem  to  have  a place  in  serials  for  build- 
ing suspense.  Yet  in  this  story  they  might 
have  been  used  to  add  a rip-roaring  climax. 

The  star  is  introduced  long  after  Lila  Lee. 
She  has  inherited  a castle  in  Spain  which  is 
supposed  to  secrete  a deal  of  treasure.  But 
the  missing  plans  are  in  New  York  and  a 
neighbor  is  determined  to  make  life  miser- 
able for  her  by  getting  possession  of  them  if 
possible.  It  is  he  who  is  supplying  the  ghosts 
— it  is  he  who  has  spirited  the  girl’s  brother 
away.  Meanwhile  the  star  has  journeyed 
down  to  the  feud  country,  Kentucky,  and 
helped  himself  to  a lot  of  trouble.  This  in- 
cident might  just  as  well  have  been  elimi- 
nated because  it  doesn’t  advance  the  action. 
It  merely  starts  Wally  on  his  nonchalant 
way.  He  comes  to  New  York  and  the  well 
known  hotel  scene  is  used.  This  introduces 
him  getting  into  the  wrong  room — the  girl’s 
room.  So  they  become  acquainted.  And  to 
avoid  more  trouble  he  secretes  himself  in  a 
trunk  and  is  taken  aboard  the  steamer.  The 
rest  of  the  picture  is  taken  up  with  frighten- 
ing off  the  ghosts,  scaring  them  with  a gun 
or  two  and  protecting  the  girl.  The  villain 
is  caught  and  exposed  and  romance  triumphs. 

The  picture  carries  a few  laughs,  but  they 
do  not  center  around  the  rotund  personality 
of  Walter  Hiers  in  blackface.  Had  he  played 
the  part  straight  he  would  have  encouraged 
a bit  of  laughter  here  or  there — but  black- 
face is  not  his  forte.  It  is  his  duty  to  act  as 
1 Wally’s  valet.  There  are  some  gaps  which 
nwd  bridging  because  some  scenes  release 
the  idea  that  it  is  too  fantastic — too  improb- 
able. And  that  brings  us  back  to  the  thought 
that  the  star  played  it  too  lightly.  Lila  Lee 
is  much  more  in  character  as  the  Spanish 
senorita.  The  settings  are  excellent.  In 
fact  the  technical  equipment  is  of  a fine  qual- 
ity throughout. 

The  Cast 


Warren  Jarvis,  a ghost  breaker Wallace  Reid 

Maria  Theresa,  a Spanish  heiress Lila  Lee 

Rusty  Snow,  a colored  servant Walter  Hiers 

Duke  D’Alva,  leader  of  ghosts Arthur  Carewe 

Sam  Marcum,  a Kentucky  feudist.  ..  .J.  F.  MacDonald 

Aunt  Mary  Jarvis Frances  Raymond 

Maurice  Snitz  Edwards 


By  Paul  Dickey  and  Charles  Goddard.  Scenario 
by  Jack  Cunningham.  Directed  by  Alfred 
Green.  Photographed  by  William  Marshall. 

Produced  by  Famous  Players. 

The  Story — Adaptation  of  well  known  stage 
play  of  the  same  name.  Deals  with  the  adven- 
tures of  a devil-may-care  Kentuckian  who  aids 
a beautiful  Spanish  senorita  to  rid  her  castle 
in  Spain  of  a band  of  robbers  posing  as  ghosts, 
and  eventually  wins  her  love. 

Production  Highlights — Fine  atmosphere  and 
detail.  First  rate  lighting  and  technical  details. 
Star  gives  adequate  performance.  Lila  Lee 
well  cast  and  gives  a pleasing  portrayal.  A 
good  sense  of  adventure  in  plot. 

Classification  — Comedy-drama  containing 
much  adventure  and  romance. 

Exploitation  Angles — This  being  a Wallace 
Reid  picture  you  won’t  have  much  trouble  in 
filling  the  house.  Get  the  paper  and  posters 
and  go  to  it.  Use  a mystery  campaign  in  your 
copy  to  suggest  the  character  of  story. 

Drazuing  Pozver — Will  fill  your  house  in  every 
community.  Reid  has  his  following. 


Scene  from  “The  Klectric  House.”  The  bath  tub 
operates  by  electricity  and  moves  at  the  wrong  time. 

44  Youth  Must  Have  Love” 

Fox — 4368  Feet 

(Reviewed  by  Laurence  Reid) 

THE  old  law  of  averages  is  being  obeyed 
in  this  picture — the  latest  from  the  Fox 
lots  starring  Shirley  Mason.  The  piquant 
star  who  has  been  frolicking  around  in  ro- 
mantic tales,  the  plots  of  which  were  kept 
moving  with  little  intimate  touches  of  the 
heart  and  home  is  not  so  fortunate  with 
“ Youth  Must  Have  Love.”  It  is  quite  fa- 
miliar and  old-fashioned  and  wholly  improb- 
able if  you  accept  the  premise  of  a father 
willing  to  condemn  his  daughter’s  lover  to 
keep  himself  from  being  suspected  of  a 
crime  of  which  both  are  innocent.  The  pic- 
ture, once  the  characters  are  introduced,  fol- 
lows a conventional  groove,  with  the  climax 
anticipated  from  the  start.  Such  develop- 
ment builds  tedium. 

Of  course  there  is  only  one  possible  course 
— and  that  is  for  the  father  to  overcome  his 
cowardice  and  save  his  daughter’s  happiness. 
And  suspense  is  absent  because  you  know  in 
advance  what  is  coming.  In  other  words  it  is 
a single  track  story  told  without  any  relief 
from  its  obvious  pattern.  The  picture  car- 
ries a romantic  title,  but  the  plot  is  more  coiv 
cemed  with  melodrama.  The  director  has 
done  as  well  as  possible  with  the  story  and  in 
technical  detail  he  has  officiated  in  a first 
rate  manner — the  production  and  lighting 
being  up  to  the  requirements. 

It’s  a case  of  circumstantial  evidence  with 
the  hero  being  suspected  because  he  happened 
to  be  around  when  the  villain  takes  advantage 
of  his  opportunity  to  steal.  The  father  ac- 
companies the  thief  and  afraid  of  being  im- 
plicated he  keeps  quiet  concerning  the  real 
identity  of  the  crook.  But  eventually  things 
are  straightened  out  and  happiness  and  love 
are  the  girl’s  reward.  The  star  is  pleasing  in 
her  role  though  she  hasn't  many  oppor- 
tunities to  flash  her  winsome  appeal.  Wallace 
MacDonald  is  the  hero — a conventional  one, 
while  Landis  Stevens  makes  the  villain  fairly 
convincing.  The  best  plan  here  is  to  forget 
the  story  and  follow  the  players.  It  will  suit 
the  neighborhood  houses. 

The  Cast 

Della  Marvin Shirley  Mason 

Marvin Cecil  Van  Auker 

Earl  Stannard Wallace  MacDonald 

John  Hibbard Wilson  Hummel 

George  Hibbard.. Landis  Stevens 

By  Dorothy  Yost.  Scenario  by  Dorothy  Yost. 
Directed  by  Joseph  Franz.  Photographed  by 
George  Schneiderman.  Produced  by  Fox. 
The  Story— Deals  with  cowardly  father  who 
to  throw  suspicion  upon  daughter’s  lover  rather 
than  take  any  blame  for  robbery  engineered  by 
his  friend.  The  latter  has  threatened  to  im- 
plicate him.  Consequently  the  father  exposes 
youth.  Eventually  he  discloses  the  guilty  friend. 

Classification — Melodrama  which  involves  a 
crime  with  coward  featured  as  afraid  to  tell  the 
truth  to  spare  an  innocent  man.  Romance 
triumphs. 

Production  Highlights — Good  work  of  star  and 
support  is  adequate.  Exteriors  first  rate.  Scene 
when  man  overcomes  his  cowardice  and  dis- 
closes the  guilty  party.  The  romantic  moments. 

Exploitation  Angles — This  title  will  attract 
the  star’s  following.  Feature  the  star  in  all  your 
copy.  Her  name  is  the  best  bet  here. 


44  Caught  Bluffing  ” 

Universal — 4517  Feet 

(Reviewed  by  Laurence  Reid) 

HERE  is  a compact,  “ up  and  at  ’em  ” type 
of  westen  which  is  laid  up  in  the  Alaskan 
country — a western  which  builds  well  toward 
its  climax,  furnishing  a full  quota  of  romantic 
moments,  a few  thrills  and  some  hefty  in- 
fighting. It’s  a story  of  a “ one-woman  man  ” 
who  is  called  a woman  hater,  but  who  fights 
shy  of  the  feminine  sex  because  he  is  unable  to 
find  his  ideal.  You  may  call  it  a character 
study  for  most  of  the  action  and  incident 
center  around  the  proprietor  of  the  gambling 
hall — a proprietor  who  is  always  on  the 
square  and  who  will  not  allow  any  crooked 
work  at  cards  among  the  visitors. 

Frank  Mayo  makes  the  figure  a virile,  he- 
man  type.  The  plot  is  not  original.  It  goes 
back  to  an  old  situation — one  which  has  been 
used  scores  of  times,  but  which  never  fails 
to  compel  attention.  It  presents  two  men — ■ 
one  a scoundrel,  the  other  our  hero,  gambling 
at  cards  for  the  woman.  The  heroine  has 
come  West  to  meet  her  fiance,  but  that  un- 
worthy has  absconded  with  some  funds.  Nat- 
urally, the  “ one-woman  man  ” is  blamed  by 
the  girl  although  she  doesn’t  know  him.  She 
employs  a guide  to  help  her  locate  the  miss- 
ing youth.  And  once  in  the  wilderness  he 
attacks  her.  This  is  Jack  Curtis’  moment. 
And  Jack  can  make  any  type  a regular  tough 
guy.  The  stranger  enters.  It  is  the  honest 
gambler.  So  he  suggests  a game  of  cards 
and  stakes  his  gold  against  the  girl.  And  for 
once  in  his  life  he  cheats  and  wins. 

The  following  scene  is  of  the  “ knock-em- 
down-and-drag-’em-out  ” variety.  It  is  a 
gruelling  fight  and  the  hero  triumphs.  But 
with  his  success  his  real  name  is  mentioned. 
And  the  concluding  incident  presents  the  girl 
upbraiding  him  for  his  influence  with  her 
fiance.  The  youth  enters  and  shows  his  true 
colors.  So  the  hero  accepts  the  girl’s  apol- 
ogy. A lively  western,  characteristic  of  the 
director,  Lambert  Hillyer,  who  hasn’t  di- 
rected Bill  Hart  all  these  years  for  nothing. 
He  knows  when  to  add  the  punch  and  de- 
velop his  incident.  And  the  atmosphere  is 
well  suggested.  Mayo  is  supported  by  a com- 
petent cast,  the  feminine  roles  being  well 
cared  for  by  Edna  Murphy  and  Ruth  Royce. 
There  are  no  false  heroics  here.  It  is  a sam- 
ple of  straightforward  story-writing,  direction 
and  acting. 

The  Cast 

John  Oxford Frank  Mayo 

Doris  Henry Edna  Mutphy 

Wallace  Towers Wallace  MacDonald 

Pete  Scarr Jack  Curtis 

Ham  Thomas Andrew  Arbuckle 

College  Kate Ruth  Royce 

Siwash  Sam "Bull”  Durham 

Silk  O’Malley. Jack  Walters 

Jones Scott  Turner 

Broome Martin  Best 

Indian  Guide Tote  Ducrow 

By  Jack  Bechdolt.  Scenario  by  Charles  Sarver. 
Directed  by  Lambert  Hillyer.  Photographed  by 
Charles  Stumar. 

The  Story — Gambler  boasts  reputation  for 
playing  fair.  Occasion  arises  where  he  has  to 
resort  to  underhand  card  play  for  the  first  time 
in  his  career  to  save  the  life  and  honor  of  the 
only  girl  who  ever  fascinated  him.  After  a bit 
of  misunderstanding  the  girl  appreciates  him. 
Love  triumphs. 

Classification — Melodrama  laid  in  Alaska. 
Revolves  around  fight  of  two  men  for  a girl. 
Situation  of  cheating  at  cards  furnishing  the 
climax. 

Production  Highlights — Mayo’s  vigorous  per- 
formance. Appealing  work  of  Edna  Murphy. 
Jack  Curtis  a good  heavy.  Scene  when  men 
gamble  for  girl.  The  atmosphere.  The  good 
direction. 

Exploitation  Angles — Bill  it  as  a vigorous 
melodrama  directed  by  Lambert  Hillyer,  re- 
sponsible for  many  Bill  Hart  pictures.  The 
title  can  be  worked  out  in  some  snappy  teaser 
ads. 

Drazuing  Pozver — Wherever  westerns  are 
popular  and  Mayo  has  a following  picture  will 
draw.  Those  who  see  it  will  like  it. 


1506 


Motion  Picture  News  i - 


*’  The  Eternal  Flame  ” 

First  National — 7453  Feet 

(Reviewed  by  Charles  Larkin ) 
*<C;MILIN’  THROUGH”  was  a splendid 
picture.  “ The  Eternal  Flame  ” is  a bet- 
ter one. 

As  the  Duchesse  de  Langeais,  Honore  de 
Balzac's  colorful  character,  Norma  Talmadge 
attains  new  emotional  heights.  Whether  as 
the  loyal  wife,  the  court  beauty,  the  coquette, 
or  the  nun  fleeing  from  love  in  a convent, 
Miss  Talmadge  is  superb. 

“ The  Eternal  Flame  ” has  been  produced 
without  regard  for  expense.  The  setting  for 
the  grand  ball  at  the  palace  sets  a new  stan- 
dard for  lavish  interiors.  It  is  a treat  for  the 
eye.  The  French  streets,  the  interior  of  the 
Duchesse’s  home,  the  Boar’s  Head  Inn,  the 
convent,  all  have  been  staged  with  meticulous 
attention  to  detail.  The  subtitles  are  unusu- 
ally artistic,  being  changed  ever  and  anon  to 
relieve  monotony.  The  photography  and 
lighting  are  perfect. 

The  production  brings  before  our  eyes 
all  the  grandeur,  romance,  thrill,  adventure, 
beauty  and  tragedy  of  the  days  of  Louis 
XVIII.  Although  the  feature  is  in  eight  reels, 
there  is  very  little  padding.  Here  is  an  in- 
stance where  such  length  is  needed.  It  is 
impossible  here  to  enumerate  all  the  dramatic 
situations.  The  most  thrilling  moment,  how- 
ever, is  that  in  which  General  de  Montriveau 
seeking  to  destroy  the  beauty  of  the  woman 
who  has  played  with  his  heart,  seeks  to  brand 
her  with  a red  hot  iron.  In  staging  the 
scenes  attending  this  climax,  every  oppor- 
tunity for  thrilling  an  audience  is  taken  ad- 
vantage of. 

This  is  Frank  Lloyd’s  finest  directorial 
work  to  date.  The  cast  is  one  of  uniform 
excellence.  Conway  Tearle  gives  a masterful 
portrayal  of  de  Montriveau,  Adolphe  Jean 
Menjou  is  convincing  as  the  Due  de  Lan- 
geais, Rosemary  Theby  is  an  admirable 
Madame  de  Serizy,  Kate  Lester  lends  dignity 
to  anything  in  which  she  appears.  “ The 
Eternal  Flame  ” should  be  a box  office  bon- 
anza. 

The  Cast 

Duchesse  de  Langeais Norma  Talmadge 

Due  de  Langeais ..Adolphe  Jean  Menjou 

Marquis  de  Ronquerolles Wedgewood  Nowell 

General  de  Montriveau Conway  Tearle 

Madame  de  Serizy Rosemary  Theby 

Princess  de  Vlamont-Chaurray Kate  Lester 

Vidame  de  Pamier Thomas  Ricketts 

Count  de  Marsay Irving  Cummings 

Abbe  Conrand Otis  Harlan 

Adapted  by  Frances  Marion  from  Honore  de 
Balzac’s  “ La  Duchesse  de  Langeais.”  Directed 
by  Frank  Lloyd.  Photographed  by  Antonio 
Gaudio. 

The  Story — The  Duchesse  de  Langeais,  re- 
garded as  a toy  by  her  soldier  husband,  becomes 
enraged  when  the  latter  wagers  upon  her  purity. 
He  leaves  for  the  front.  In  her  loneliness  she 
accepts  the  attentions  of  many  men.  Then 
comes  de  Montriveau.  She  plays  with  his  love. 
The  general  kidnaps  her,  determined  to  make 
her  pay  for  her  deception  by  branding  her.  Be- 
cause of  his  great  love  he  is  unable  to  carry  out 
the  torture.  He  flees  and  remains  aloof  from 
her.  Her  letters  to  him  are  unanswered.  In 
despair  she  decides  to  enter  a convent.  After 
a year,  the  general  gets  word  of  her  place  of 
hiding.  There  is  a happy  reunion. 

Classification — A story  of  real  heart  interest, 
revolving  around  the  petty  jealousies,  romance 
and  intrigues  of  the  court  of  Louis  XVIII. 

Production  Highlights — The  magnificent  set- 
ting given  the  production.  The  gorgeous  gowns 
worn  by  Norma.  The  masterful  portrayal  by 
Miss  Talmadge  of  the  role  of  the  Duchesse. 
The  excellent  supporting  cast.  The  grand  ball 
at  the  Palace.  The  branding  scene.  The  kid- 
napping of  the  Duchesse.  The  love  scenes  be- 
tween the  general  the  Duchesse.  The  reunion 
at  the  convent. 

Exploitation  Angles — First  National  has  pre- 
pared an  unusually  large  number  of  advertising 
aids  on  this  picture.  Use  them.  Play  up  the 
star,  of  course. 

Drawing  PoTver — Don’t  hesitate  about  booking 
this  picture.  It’s  “there!”  No  matter  how 
large  your  house,  this  one  should  fill  it. 


Earl  Wiiliams  in  a scene  from  the  Vitagraph 
Picture  “A  Rogue’s  Romance ” 

“ A Rogue’s  Romance  ” 

^ itagraph — Five  Reels 
( Revieiced  by  Charles  Larkin) 

TAKING  advantage  cf  Rodolph  Valen- 
tino’s phenomenal  rise  to  fame,  Vitagraph 
is  reviving  this  production  of  other  days  and 
in  billing  the  picture  is  giving  “ The  Perfect 
Lover  ” equal  prominence  with  the  star,  Earl 
Williams.  This  is  all  well  and  good  and  fine 
business  practice,  but  Williams  is  the  boy 
who  does  the  work.  It  was  as  a dancer  that 
Valentino  first  won  public  attention  and  in 
this  feature  he  gyrates  through  a couple  of 
wild  Apache  dances,  in  which  his  fair  partner 
undergoes  some  rough  treatment  and  other- 
wise distinguishes  himself  in  the  role  of  The 
Ferret,  a Montmartre  hard-boiled  egg.  The 
girls  will  undoubtedly  rush  to  see  Rody  dance, 
so  this  picture  has  a real  box  office  value. 

So  much  for  the  Valentino  end.  To  Earl 
Williams,  however,  goes  the  honor  of  por- 
traying a very  entertaining  character,  that  of 
M.  Picard,  master  criminal.  Williams  domin- 
ates every  scene  and  it  is  Earl  at  his  best. 

The  atmosphere  of  Paris  has  been  fairly 
well  transferred  to  the  screen.  The  Cafe 
D’Or  being  a colorful  underworld  setting  for 
the  Valentino  dances.  There  are  some  elab- 
orate shots  at  a fashionable  hotel.  The  story 
is  one  that  holds  the  interest  throughout.  It 
deals  mostly  with  the  theft  and  recovery  of 
pearl  necklaces  and  the  capture  of  a band  of 
grafters.  The  exposure  of  the  plot  and  sub- 
sequent escape  of  Picard  forms  a dramatic 
climax.  James  Young  directed  this  one.  That 
is  a decided  asset.  The  thing  tor  exhibitors 
to  do  when  they  book  this  one  is  not  to  over- 
play the  Valentino  end  too  much. 

The  Cast 

M.  Picard Earl  Williams 

The  Ferret Rodolph  Valentino 

Helene  DuPrenay . . Katherine  Adams 

M.  Henri  DuVal Brinsley  Shaw 

Jeanne  Derneau.  ■ Maud  George 

By  H.  H.  Van  Loan.  Scenario  and  direction  by 
James  Young. 

The  Story — M.  Picard,  a master  criminal,  an- 
tagonizes The  Ferret,  a dangerous  Apache.  The 
Ferret  in  return  hounds  Ficard,  informing  the 
police  of  his  every  move.  Picard  always  out- 
wits the  police  and  escapes.  A girl  induces 
Picard  to  turn  his  powers  to  the  aid  of  society. 
He  helps  the  police  capture  a dangerous  band 
of  grafters  as  well  as  recover  a valuable  pearl 
necklace.  He  is  cornered  several  times  but  al- 
ways gets  away. 

Classification  — One  of  those  interesting 
French  crook  stories  that  always  appeal. 

Production  Highlights — The  Apache  dances 
performed  by  Valentino  and  a sprightly  little 
partner.  The  work  of  Earl  Williams  as  Picard, 
the  criminal.  The  exciting  escapes.  The  theft 
and  discovery  of  the  necklace.  The  fine  pho- 
tography, direction  and  lighting  effects.  The 
correct  Montmartre  atmosphere.  The  thrilling 
climax. 

Exploitation  Angles — -Your  one  best  bet  here, 
of  course,  is  to  tell  them  that  Valentino  dances 
in  this  picture.  That  will  evoke  interest  at  once. 
You  have  a chance  for  a colorful  prologue  on 
this  theme. 

Drawing  Power — A very  satisfying  program 
picture  which  should  go  over  in  second  class 
down-town  houses,  neighborhood  theatres  and 
towns. 


“ Timothy’s  Quest  ” 

Dirigo-Amer.  Releasing — 6377  Feet 

(Reviewed  by  Laurence  Reid ) 

HERE  is  American  Releasing’s  finest  *■ 
achievement.  A simple,  homespun  story 
filed  with  a great  heart  tug,  wtitch  overflows 
with  sentiment  and  pathos  and  kindly  humor 
— a story  so  faithful  in  its  adaptation — so 
faithful  to  its  people,  its  environment  that 
Kate  Douglas  Wiggin  must  feel  immensely  i. 
proud.  The  pages  are  opened  and  Timothy, 
Lady  Gay,  Miss  Avilda,  Samanthy,  Jabe, 
Hitty,  Miss  Dora  and  Dave  Milliken  step 
forth  to  be  humanized — to  live  on  the  screen,  fr 
Nothing  is  amiss.  Everything  is  in  place. 
And  the  result  is  a masterpiece  of  its  kind. 
There  is  no  thought  in  the  spectator’s  mind 
of  a camera  lurking  about,  so  real,  so  intimate  t 
are  the  human  touches.  It  is  as  if  you  were 
actually  transplanted  to  the  country  and  were 
a part  of  the  scheme.  We  go  on  record  as 
saying  that  Olcott’s  backgrounds  have  never 
been  excelled.  Where  did  he  go?  Where  is  g 
this  rustic  spot?  There  is  nothing  of  the  f. 
studio  stamped  upon  it.  Look  into  the  white  K 
farm  house,  take  notice  of  the  quaint  furni- 
ture, the  rag  carpets,  the  quilts  on  the  four- 
poster  beds,  the  sittin’  room.  Look  outside 
and  marvel  in  the  romantic  landscape.  Watch 
the  oxen  plodding  along.  So  much  for  the 
details. 

We  look  at  the  story  and  we  find  it  unusual 
— a story  of  a little  dreamer,  who,  having  no 
mother,  runs  away  from  the  city  slums  in 
search  of  a real  home.  His  companion  is  a 
tiny  girl.  And  they  catch  a freight  and 
reach  the  countryside  up  Maine  way.  And 
straightway  they  stop  at  the  white  frame- 
house. They  are  not  wanted.  Inside  lives  a 
stern,  unyielding  old  maid  and  another  spin- 
ster, a victim  of  lost  love.  These  little  people 
conquer  them  slowly  but  surely.  The  boy 
brings  back  vivid  memories  to  the  straight- 
laced  woman,  whose  sister  took  the  primrose 
path  and  died  in  sin.  He  has  the  dead  girl’s 
eyes.  The  spinster  of  the  broken  romance 
adopts  the  little  girl,  but  the  boy  is  sent 
away.  The  minute  he  leaves  the  stern  woman  J 

is  sorry.  And  so  she  brings  him  back. 

Simple  isn’t  it?  Yet  it  tugs  at  the  heart 
without  any  recourse  to  maudlin  sentiment. 

The  story  is  told  in  a straightforward  fashiem 
—and  told  with  a wealth  of  humanities.  If 
you  want  to  see  character  acting  of  the  high- 
est quality  take  notice  of  Marie  Day’s  study- 
of  the  stern,  relentless  spinster.  She  is  real. 
Margaret  Seddon  also  gives  an  exceptional 
portrayal,  and  Vivia  Ogden  lends  color  and 
humor  to  a familiar  type  of  old  maid. 

The  Cast 


Timothy 

“ Lady  Gay  ” 

Miss  Avilda  Cummins 
Samantha  Ann  Ripley 

Jabe  Slocum 

Hitty  Tarbox 

Miss  Dora 

Dave  Milliken 


Master  Joseph  Depew- 
• Baby  Helen  Rowland 

Marie  Day 

Margaret  Seddon 

...Bertram  Marburgh 

Vivia  Ogden 

Gladys  Leslie 

Wm.  F.  Haddock 


By  Kate  Douglas  Wiggin.  Directed  by  Sidney 
Olcott.  Photographed  by  A1  Liguori  and  Gene 
French.  Produced  by  Dirigo  Films,  Inc.  Dis- 
tributed by  American  Releasing  Corp. 

The  Story — Orphan  of  the  slums  to  avoid  an 
asylum  runs  away—  taking  a little  girl  with  him 
—his  quest  being  a real  home  and  the  possi- 
bility of  finding  a mother.  They  hop  off  a. 
freight  car  in  the  country  and  select  a house, 
but  the  spinster  living  there  declines  to  do  any 
adopting.  Eventually  she  yields  and  adopts  both 
children. 


Classification — Heart  interest  story  filled  with 
sentiment  and  pathos. 

Production  Highlights — The  marvelous  at- 
mosphere of  the  country.  The  rich  details.  The 
splendid  direction.  The  fine  acting,  especially 
by  Marie  Day  and  Margaret  Seddon. 

Exploitation  Angles — Play  this  up  as  the  best 
human  interest  story  of  the  year.  Play  up  the 
heart  touches.  Use  the  author’s  name.  Bill  it 
as  a fine  adaptation  of  the  story.  Don’t  be 
afraid  of  the  superlatives  here. 

Draiving  Power — Certain  of  getting  over 
everywhere.  Especially  suited  for  family 
audiences 


September  22,  1922 


1507 


Reviews  of  Latest  Short  Subject  Releases 


44  West  Is  Worst  ” 

(Crescent  Comedy  — Two  Reels  — Re- 
leased Through  East  Coast  Prod.) 

The  outstanding  feature  of'  this  T.  R.  Coffin 
Production’s  comedy  is  the  excellence  of  the 
settings,  cast  and  photography.  Interiors  are 
built  with  a lavishness  worthy  of  a feature, 
i and  the  cast  includes  such  well  known  names  as 
Jack  Richardson,  Eddie  Barry,  Spottiswoode 
Aitken,  Helen  Darling  and  Gale  Henry. 

Richardson  appears  as  Gordon  Gynn,  a way- 
ward son.  Finally,  when  he  proposes  to  three 
girls  in  one  evening,  while  “ under  the  in- 
fluence,” his  father  sends  him  west  to  Colorado. 
Here  the  cowpunchers  proceed  to  frame  him 
up,  but  luck  is  with  him  and  he  triumphs 
over  them.  The  foiled  villian  then  kidnaps 
the  “ goil,”  and  our  hero  goes  to  the  rescue. 
He  is  thrown  from  the  car,  and  in  so  doing 
strikes  oil,  and  all  ends  as  it  should. 

This  comedy  is  of  a somewhat  new  type, 
striking  a note  midway  between  polite  “ situa- 
tion ” comedy  and  slapstick.  There  is  an  ele- 
ment of  slapstick  present  at  times,  but  there 
! is  more  of  situation  and  story  than  is  usually 
present  in  these  subjects.  There  should  be  a 
goodly  number  of  laughs  in  this,  and  the  titles 
help  it  along.  Direction  is  by  Bruce  Mitchell. — 
L.  C.  MOEN. 


44  Water  Sports  ” 

(Fox  Educational — One  Reel) 

EVERY  form  of  water  sport,  with  a plentiful 
admixture  of  thrills,  is  contained  in  this  in- 
teresting release. 

As  might  be  expected,  there  is  a generous 
quota  of  bathing  beauties,  but  all  manner  of 
novel  water  sports  are  included,  such  as  water 
tennis,  canoe  tilting  and  the  old  reliable  shoot 
the  chutes. 

These  are  followed  by  scenes  of  surf  riding 
in  Hawaii,  with  frail  craft  riding  easily  over  the 
rolling  surf.  The  real  thrill,  however,  comes 
from  the  scenes  showing  aquaplaning,  the  aqua- 
plane being  a water  toboggan  towed  behind  a 
swift  motorboat,  and  on  which  the  rider  stands 
upright.  The  rider  (or  should  we  say  “ aqua- 
planer”?)  has  it  under  remarkable  control,  and 
performs  breath-taking  gyrations  with  it.  Aqua- 
planing behind  a seaplane  is  also  shown. 

The  picture  then  closes  with  the  modern, 
highly  perfected  speed  boat  skimming  the  water. 
This  is  an  unusual  release  of  its  sort. — L.  C. 
MOEN. 

44  Two  of  a Kind  ” 

(Universal — Two  Reels) 

THIS  concerns  the  weird  happenings  which 
ensue  when  a plumber’s  helper,  fleeing  an 
irate  boss,  enters  a fashionable  home  and  dons 
evening  dress  as  a disguise.  It  happens  that  the 
home  is  that  of  a wealthy  young  man,  double 
of  the  plumber,  who  is  being  guarded  by  the 
father  of  a young  woman  until  the  young 
woman  is  brought  to  the  house  by  the  young 
man’s  father  for  a wedding.  Much  wealth  is 
the  goal  of  both  fathers.  When  the  doubles 
begin  tiptoeing  about  seeking  escape  and  the 
guard  begins  to  follow  first  one  and  then  the 
other,  some  real  laughs  are  introduced. 

The  stealthy  young  men  are  always  appear- 
ing and  disappearing  in  the  most  disconcerting 


manner,  as  for  example  when  the  guard  closes 
the  only  one  he  knows  of  in  a closet  and 
turns  to  see  apparently  the  same  man  slipping 
through  a door  on  the  other  side  of  the  room. — 
Stuart  Gibson. 


44  Speed  ” 

(Pathe  Serial — Fifteen  Episodes) 

FINDING  a name  for  this  rapidly  moving 
chapter  play,  must  have  been  the  only 
easy  task  connected  therewith,  since  the  first 
three  episodes  show  indications  of  hard,  pains- 
taking and  diligent  application.  However, 
“Speed”  is  right,  for  there  is  not  a moment 
in  the  first  six  reels  that  something  is  not 
happening  at  a breath-taking  pace,  and  every 
lightning-like  move  has  some  direct  bearing 
upon  the  story. 

Charles  Hutchinson  “ out-stunts  ” himself  in 
swift  movement  and  when  it  comes  to  fighting 
his  way  through  outnumbered  thugs,  de- 
tectives, and  various  obstacles,  “ Speed  ” illu- 
strates how  he  earned  the  appropriate  nick- 
name and  why  it  was  given  the  photoplay  with 
Mr.  Hutchinson,  as  the  hero. 

Director  George  B.  Seitz  has  kept  the  rest  of 
his  company  on  an  even  tempo  with  the  star, 
with  the  result  that  an  instantaneous  interest 
is  aroused,  which,  to  the  end  of  the  third  epi- 
sode holds  on  like  a hungry  leach.  While  the 
happenings  and  thrills  are  typical  of  the  serial, 
yet  the  fights  and  scenes  showing  “Speed”  mak- 
ing miraculous  escapes  from  death-traps,  are 
not  altogether  divorced  from  logic,  and  Ber- 
tram Millhause  has  provided  a continuity  that 
leaves  the  thread  of  the  story  at  a point  com- 
pelling curiosity,  at  the  fade  out  of  each  epi- 
sode. 

“ Speed  ” Stanbury,  heir  to  large  fortune,  is 
in  love  with  Lucy  Durant,  plucky  girl  the  kind 
of  partner  “ Speed  ” would  need  in  life,  to  keep 
up  with  him.  The  first  thrill  is  when  these  two 
are  driving  to  the  Country  Club  and  rescue 
a child  playing  on  the  railroad  track,  with  a 
training  rushing  fast  upon  the  baby  victim. 
“ Speed  ” _ steps  on  the  accelerator,  and  while 
his  car  is  going  at  a dangerous  pace,  consigns 
the  wheel  to  Lucy.  Then  “ Speed  ” make  a 
leap  for  the  front  of  the  engine,  rides  the 
cowcatcher  and  grabs  the  child  from  the  jaws 
of  death  just  in  time. 

From  that  moment  things  happen  in  such 
swift  successsion  that  it  would  be  impossible 
to  relate  them  in  sequence.  “ Speed  ” is  ac- 
cused of  attempting  to  assault  his  uncle  and 
guardian  but  can  prove  his  innocence  by  an 
alibi  to  which  only  one  man  can  swear.  Learn- 
ing that  the  man  has  gone  to  South  America, 
“ Speed  ” shows  how  fast  he  thinks  and  moves 
when  a patrol  of  plain  clothes  men  fail  to 
catch  him,  as  he  scrambles  over  roofs,  in  and 
out  of  a huge  chimney,  and  finally  embarks 
on  a boat,  bound  for  the  tropics.  Lucy,  keep- 
ing in  touch  with  the  situation,  takes  “ Speed’s  ” 
valet,  and  goes  too. 

There  is  a production  behind  this  serial  with 
a worthy  cast  and  the  kind  of  direction  that 
is  needed  to  save  many  ill-fated  “ features  ” 
from  doom.  A few  more  serials  like  “Speed  ” 
and  the  Chapter  play  is  bound  to  hold  its  own 
with  cinema  attractions  that  keep  the  man  in 
the  box  office  busy. — LILLIAN  GALE. 


44  Ancient  Rome  ” 

(Fox  Educational — One  Reel) 

ALL  of  the  well  known  features  of  ancient 
Rome,  and  some  not  so  well  known,  are 
covered  in  this  interesting  and  instructive  reel. 

It  opens  with  an  animated  map,  showing  the 
extent  of  the  Roman  Empire  at  its  height.  This 
is  followed  by  views  of  the  Pantheon,  the  Coli- 
seum, the  Forum  and  various  of  the  monuments 
left  by  the  Caesars. 

These  ruins  have  been  well  photographed,  and 
a considerable  amount  of  pictorial  beauty  has 
been  obtained.  The  titling  has  been  handled  in 
a clean  cut  manner,  so  that  they  impart  a con- 
siderable amount  of  information  without  being 
especially  pedantic.  The  average  person  seeing 
this  film  will  probably  have  a better  idea  of 
ancient  Rome  than  most  Cook’s  tourists  obtain. 
— L.  C .MOEN. 


44  The  Landlubber  ” 

(Hal  Roach — Two  Reels) 

COMEDY  of  conventional  design,  still  fast 
moving  and  sufficiently  original  to  be  re- 
freshing is  contained  in  this  production.  Paul 
Parrott  plays  the  part  of  a fond  lover  who, 
after  various  vicissitudes  gets  his  lady  fair 
aboard  a yacht  which  he  has  chartered,  only 
to  find  that  the  belligerent  captain  has  shang- 
haied for  a crew  his  deadly  rival  and  the  father 
of  his  affinity.  He  uses  the  captain  as  a club 
to  force  them  to  keep  hands  off  him,  but  the 
worthy  skipper  falls  overboard  and  then  the 
owner-lover  has  a heck  of  a time.  But  it  all 
turns  out  pleasantly. — STUART  GIBSON. 

44  Take  the  Next  Car  ” 

(Patlie — Two  Reels) 

THIS  isn’t  as  funny  as  it  could  have  been. 

Most  of  the  action  centers  in  the  efforts 
of  the  conductor  of  a mule-drawn  car  to  get 
the  vehicle  moving,  and  his  eventual  success  in 
overcoming  the  competition  of  an  automobile 
jitney.  By  doing  so  of  course  he  wins  the 
girl  of  his  dreams  and  is  given  the  franchise 
of  the  one-horse,  one-car  line  as  her  dower. 
It  appears  at  times  that  comedies  are  being 
turned  out  with  greater  attention  to  quantity 
production  and  getting  released  on  the  right 
date  than  on  quality.  The  children  may  like 
this  a good  deal,  however. — STUART  GIBSON, 

44  The  Farmer  and  His  Cat  ” 

(Pathe-Aesop’s  Film  Fables — 2/3  Reel) 

CLEVERLY  done  cartooning  is  this  one, 
which  tells  of  the  cat  that  wouldn’t  be  got 
rid  of,  no  matter  how  much  the  miserable 
farmer  tried.  Cartoon  pictures  allow  of  a 
grotesqueness  of  caricature  obviously  impos- 
sible in  comedies  in  which  human  beings  par- 
ticipate, and  as  a consequence  there  is  a 
bizarre  humor  about  them  that  brings  laughs 
on  its  own  account.  The  conclusion  of  this 
picture,  in  which  the  cat  after  a series  of  horri- 
fying escapes  from  death  is  apparently  dashed 
to  destruction,  only  to  produce  something  like 
40  kittens  and  chase  the  farmer,  is  pretty  sure 
to  leave  the  crowd  laughing. — STUART  GIB- 
SON. 


1508 


Motion  Picture  News 


5 


Official  Movie  Chat  No.  31 

(Urban — One  Reel) 

THE  latest  issue  of  Urban  Movie  Chats 
describes  the  unique  way  in  which  the 
populace  of  a part  of  Cincinnati  go  to  their 
homes.  Those  who  live  on  the  “ Heights,” 
an  exclusive  residential  section  of  the  city,  must 
needs  reach  the  heighth  of  their  home  en- 
vironments by  the  elevator. 

Another  section  shows  how  a resourceful 
dairyman  in  Georgia,  under  the  impression  that 
cows  enjoy  music,  placed  a phonograph  in 
his  meadow  and  put  on  the  record  “ The  Cows 
are  in  the  Clover,”  at  the  conclusion  of  said 
open  air  concert,  the  owner  reports  that  the 
cows  returned  to  their  barns,  “ all  in  excellent 
spirits  and  gave  better  milk  than  ever.” 

“ Learn  a little  every  day  ” is  an  old  adage, 
one  which  illustrates  that  part  of  the  reel  of 
chat  which  informs  that  there  are  special  labora- 
tories maintained  by  the  U.  S.  Bureau  of  Agri- 
culture for  experiments  with  ripe  fruit  in  behalf 
of  public  safety. 

There  is  a bird  of  prey  that  seeks  the  most 
secluded  places  in  the  woodlands,  known  as 
the  “ horned  owl,”  the  name  indicating  two 
feathery  tufts  springing  from  the  sides  of  its 
head.  The  ornithologist  sets  himself  a task 
when  he  goes  in  quest  of  a species,  a sort  of 
unique  adventure  on  his  part  in  behalf  of 
science. 

Concluding  with  showing  the  process  of 
manufacture  of  whole  wheat  bread,  this  “ chat  ” 
is  an  animated  bit  of  film  conversation. — LIL- 
LIAN GALE. 

44  Pardon  My  Glove  ” 

(Educational — Two  Reels) 

A comedy  based  upon  a hopeless  college 
career.  Jimmie  Carter,  played  by  Bobby  Ver- 
non, finds  it  hard  to  study,  since  it  takes  so 
much  time  from  his  athletic  training.  Finally, 
the  faculty  decide  that  the  school  can  do  with- 
out Jimmie  and  his  father,  having  read  of  said 
son’s  ability  to  bout,  writes  that  he  needn’t 
come  home. 

But  Jimmie’s  reputation  as  a fighter  has  come 
to  the  attention  of  a professional  manager,  one 
with  a daughter.  This  man’s  idea  of  staging 
a bout  is  to  employ  one  man  on  whom  he  can 
depend  to  lose,  so  he  offers  Jimmie  the  job. 

The  second  reel  is  devoted  to  the  fight,  when 
Jimmie  finds  that  his  own  father  is  among  the 
spectators,  besides  the  pretty  daughter  of  his 
manager,  he  decides  it  is  up  to  him  to  win,  re- 
gardless of  any  arrangement.  This  shows  the 
ring,  and  all  the  atmosphere  that  goes  with  a 
boxing  match,  and  runs  in  mighty  fast  style, 
spreading  laughs  along  the  way.  It  is  well  di- 
rected and  well  titled,  while  a cast  has  been 
selected  to  support  the  featured  player,  that  is 
entirely  adequate. — LILLIAN  GALE. 

44  Thrills  and  Spills  ” 

(Fox  Educational — One  Reel) 

THIS  reel,  prepared  by  the  Fox  Educational 
department,  presents  a splendid  array  of 
winter  sport  scenes  of  every  sort. 

It  opens  at  St.  Moritz,  France,  where  ice 
sports  are  in  full  swing.  From  these  general 
scenes,  the  interest  is  narrowed  down  to  the 
various  sports  in  turn.  These  include  skating, 
with  some  fancy  dancing  on  skates,  skii  jump- 
ing, always  good  for  a thrill,  tobogganing,  and 
the  like. 

The  closing  portion  of  the  picture,  showing 
ice  boating,  combines  beauty  and  “ kick  ” to  an 
unusual  degree. 

The  photography  is  capable  and  the  reel  is 
intelligently  titled.  This  release  should  prove 
very  satisfactory  on  almost  any  program  — 
L.  C.  MOEN. 


44  The  Speeder  ” 

(Educational — Two  Reels) 

\ N up-to-the  minute  comedy,  one  that  is 
Fl  really  funny  beginning  with  the  description 
of  the  different  kinds  of  automobiles  of  to-day 
and  some  of  the  people  who  ride  in  them, 
finally  showing  Lloyd  Hamilton  feeling  very 
important  in  a new  flivver,  for  which,  the  sub- 
title informs,  he  has  spent  his  life-savings. 
When  the  comedian  attempts  to  park  the  little 
car,  the  fun  begins  and  it  keeps  right  on  rolling 
along  wherever  the  wheels  of  the  vehicle  run. 
When  prevented  from  parking  his  car  in  front 
of  the  fire-house,  Lloyd  finds  a way  to  make 
room.  He  turns  in  an  alarm  and  soon  the 
street  is  deserted,  so  that  he  may  park  in  com- 
fort. 

Along  comes  the  “ Sheik  of  Avenue  B,”  who 
has  an  eye  on  the  pretty  cashier  of  a restaurant, 
upon  whom  Lloyd,  also,  looks  with  favor. 
Their  presence  complicates  matters  for  Lloyd, 
who  finds  it  difficult  to  make  an  impression 
with  his  motor  driven  property.  He  happens 
along  where  a ballyhoo  artist  is  describing  the 
uses  of  frog  liniment.  A frog  lights  on  Lloyd's 
bare  head  and  remains  under  his  cap  when 
he  puts  it  on,  which  causes  feminine  passers-by 
to  think  he  is  politely  raising  his  hat  to  them. 
With  the  consequence,  that  Lloyd  is  followed 
by  a bevy  of  anything  but  beauties.  One  of 
the  funniest  things,  which,  by  the  way  is  more 
or  less  of  a novelty,  is  when  a shot  is  fired 
and  punctures  the  oil  tank  on  Lloyd’s  flivver. 
As  he  drives  on,  the  leaking  oil  becomes  ignited, 
and  follows  the  trail  until  the  car  stops  while 
Lloyd  examines  a display  of  fireworks,  when 
there  is  a general  blow  up  with  many  funny 
incidents  involved.  This  is  one  of  the  best  slap- 
stick comedies  in  which  Lloyd  has  appeared. — 
LILLIAN  GALE. 


44  Amsterdam  and  Ahlkoom 

i Hv  Mayer  Travelaugh — One  Reel — Dis- 
tributed Through  Film  Booking  Offices 
of  America,  Inc.) 

HY  MAYER  continues  to  maintain  the  high 
standard  of  these  novel  releases  in  this 
subject,  dealing  with  Holland  life.  He  has  an 
unusual  faculty  for  seizing  upon  the  interesting 
and  novel  features  of  a city,  and  through  his 
clever  combination  of  cartoon  animation  and 
straight  photography  manages  to  inject  a good 
bit  of  clean  comedy. 

This  issue  deals  particularly  with  the  cities 
of  Amsterdam  and  Ahlkoom.  The  unique  con- 
struction of  the  former,  which  rests  on  piles, 
is  shown,  and  picturesque  views  of  the  streets, 
Dutch  types,  and  the  like,  make  interesting 
material.  Ahlkoom  is  a cheese  manufacturing 
center,  and  unusual  views  of  the  handling  of 
cheese,  well  interspersed  with  comedy,  are  in- 
cluded. 

This  is  a high  class  release,  and  should 
please  almost  any  audience. — L.  C.  MOEN. 

44  You  and  Me  ” 

(Universal — Two  Reels) 

THE  Century  Kids  make  a charming  little 
comedy  of  this,  and  incidentally  show  them- 
selves entirely  fearless  so  far  as  water  is  con- 
cerned. The  children  really  “ act  ” and  their 
entire  naturalness  and  freedom  from  constraint 
is  refreshing  after  the  efforts  of  many  of  their 
elders  in  the  profession.  “You  and  Me”  is  the 
story  of  a kid  love  affair,  with  a villain  and  a 
vamp  and  a bold,  brave  rescue  of  the  ’’cheeild,” 
in  this  case  a doll,  from  a watery  grave. 

During  the  rescue  nearly  everybody  gets  stuck 
in  the  mud.  Some  tedious  horseplay  by  a 
group  of  typical  “comedy”  lifesavers  is  intro- 
duced, but  in  spite  of  this  the  picture  sparkles 
like  the  little  gem  it  is. — Stuart  Gibson. 


44  Easy  Pickin’  ” 

I Crescent  Comedy  — Two  Reels  — Re- 
leased Through  East  Coast  Prod.) 

Director  Bruce  Mitchell  has  worked  with  a 
free  hand  in  producing  “ Easy  Pickin’.”  Many 
excellent  locations  have  been  obtained  and  the 
sets  are  all  that  could  be  desired.  Vernon 
Walker,  the  cameraman,  has  taken  full  advan- 
tage of  the  material  offered. 

Although  the  story  includes  several  familiar 
situations,  new  gags  have  been  introduced  to 
freshen  them  up. 

Jack  Richardson  plays  the  part  of  a wealthy 
orange  grower.  His  three  assistants,  attired 
in  dress  suits  and  woolly  chaps,  shoot  down 
the  oranges  with  revolvers.  One  of  them,  be- 
ing cross-eyed,  is  unable  to  hit  them,  and  he 
gives  him  a double-barreled  shotgun.  As  a 
result,  he  is  caught  in  a veritable  cloudburst 
of  oranges. 

Precisely  at  four,  they  stop  for  tea.  Among 
the  guests  is  his  fiancee,  played  by  Vera  Rey-  I 
nolds.  He  writes  his  father  for  permission 
to  marry  her,  but  his  father  receives  a pic-  j 
ture  of  the  maid  (Gale  Henry)  instead,  and 
sends  a lawyer  and  three  attractive  girls  to 
break  up  the  match  at  once.  Meanwhile,  they 
elope,  and  when  the  matrimonial  wrecking  crew 
arrives,  all  sorts  of  complications  ensue.  A 
promising  comedian  is  introduced  in  the  person 
of  “Fatty”  Karr.— L.  C.  MOEN. 


44  That  Son  of  a Sheik  ” 

(Educational— Two  Reels) 

' ■ 'HIS  is  a travesty  upon  the  popularity  of 
•*-  the  type  of  man  familiarly  known  as  “ The 
Sheik,”  such  as  the  hero  in  the  widely  read 
book  and  the  characterization  of  the  love  ban- 
dit, as  seen  in  the  screen  version. 

The  comedy  has  to  do  with  a ‘Sheik-struck  ” 
girl,  who  is  so  infatuated  with  the  character, 
that  she  makes  life  miserable  for  her  fiance. 
The  girl’s  father  is  another  victim  of  the 
“ Sheik  malady,”  since  her  mother  is  another 
enthusiast. 

The  older  masculine  head  lays  a plan  for  cur- 
ing the  women  folk  of  the  “ Sheiks  ” and  takes 
the  prospective  son-in-law  into  his  confidence. 
They  employ  a motion  picture  outfit,  on  loca- 
tion, to  make  a picture  and  cast  the  younger 
man  in  the  role  of  the  Arab,  with  a view  to 
winning  back  the  strayed  affections  of  the  girl, 
while  the  father  sets  a trap  to  bring  the  mother 
back  to  earth,  by  playing  a few  “ Sheik”  tricks, 
himself. 

Neal  Burns  is  the  neglected  hero  who  be- 
comes a picture  actor,  whilo  Viora  Daniel 
is  the  girl  who  is  responsible  for  the  happen- 
ings. The  comedv  is  rapid,  clean  and  teems 
with  laughter. — LILLIAN  GALE. 


44  Apartment  Wanted  ” 

(Universal — Two  Reels) 

TrIIS  comedy  deals  with  a janitor,  his  wife 
and  five  graduated  offspring.  Lee  Moran 
becomes  a janitor  after  he  is  unable  to  find  an 
apartment  satisfying  to  his  wife.  Their 
quarters  in  the  basement  are  no  more  agreeable 
to  her,  and  Moran  begins  a campaign  of  terror- 
ism among  the  tenants  in  an  effort  to  make  the 
occupants  of  any  suitable  apartment  vacate. 
There  is  considerable  rough-and-tumble  as  a 
consequence.  None  of  it  is  likely  to  cause  hys- 
terics in  the  audience,  but  there  is  enough  real 
fun  to  make  it  worthy  of  the  name  “comedy.” 
Some  of  the  ideas,  among  them  the  saving  by 
each  tenant  of  his  most  treasured  possession 
when  Moran  raises  a false  cry  of  fire,  are 
worked  out  well  for  the  humor  in  them — 
STUART  GIBSON. 


September  23,  1922 


1509 


Foolingf  the  Pu  blic  an  Injurious  Policy 


IN  reviewing  the  many  evils  that 
are  constantly  besetting  the  mo- 
tion picture  industry,  Harry  M. 
Warner  contends  that  the  attempt 
by  theatre  owners  and  producers 
and  distributors  to  fool  the  pub- 
lic with  false  advertising  relative  to 
a picture  not  only  helps  to  kill  off 
theatre  patronage  but  also  im- 
measurably hurts  the  industry. 

“If  the  producers  and  distributors 
of  pictures  continue  to  splurge 
smooth  but  false  facts  about  a pic- 
ture, this  industry  will  gradually 
lose  its  popularity  in  the  eyes  of 
the  theatre  going  public,”  said  Mr. 
Warner.  “ For  when  this  sort  of 
advertising  is  carried  on  incessantly, 
and  the  picture  does  not  back  up  the 
statements  made  in  the  newspaper 
and  trade  press,  the  succeeding  ads 
will  thereby  lose  their  force  and 
conviction. 

“ It  simply  means  that  when  a 
real  box-office  attraction  comes 
along,  all  the  smooth  phrasing  and 
ballyhooing  will  do  it  no  good.  Be- 
cause the  public  has  become  used 
to  the  same  line  of  advertising,  be- 
cause it  feels  that  in  the  past  that 


same  advertising  did  not  truthfully 
tsU  about  a picture,  he  public  p ys 
no  attention  to  future  announce- 
ments. Now  more  than  ever  be- 
fore in  the  history  of  the  business 
is  there  a greater  need  for  sane  and 
truthful  advertising  in  both  the 
newspapers  and  the  trade  press. 

“We  have  dedicated  ourselves  to 
exhibitor  co-operation,  and  in  ren- 
dering this  co-operation  we  will  not 
wilfully  mislead  exhibitors  into  the 
belief  that  what  is  hailed  as  white 
will  turn  out  to  be  black.  In  other 
words,  our  policy  will  be  rigidly 
adhered  to  as  far  as  our  advertising 
and  publicity  copy  is  concerned. 
When  we  are  truthfully  sold  on  the 
merits  of  our  features,  we  will 
truthfully  tell  both  exhibitors  and 
public  about  it. 

“ The  seven  pictures  we  will  re- 
lease this  fall  are,  in  my  estima- 
tion, worthy  of  the  highest  com- 
mendation because  each  and  every 
one  of  them  contains  the  big  essen- 
tials needed  for  big  box-office  at- 
tractions. Merely  a glance  at  the 
list  of  our  pictures,  the  names  of 
the  screen  players,  the  scenario 


writers,  and  the  directors  we  have 
engaged  for  these  films,  will  con- 
vince the  most  skeptical  person  that 
the  Warner  pictures  are  indeed 
worthy  of  all  the  praise  that  can  be 
bestowed  upon  them. 

“ This  contention  to  the  unknow- 
ing will  at  once  seem  superficial, 
but  those  who  will  stop  to  look  over 
the  names  of  the  representative  the- 
atre owners  and  prominent  ex- 
changes that  have  contracted  for 
our  entire  series  of  pictures  will  be 
firmly  convinced  that  these  pictures 
will  be  given  first  run  showing  in 
all  the  large  theatres  throughout 
America. 

“ To  help  maintain  the  public  con- 
fidence in  the  motion  picture,  to 
help  theatre  owners  derive  the 
maximum  results  from  these  at- 
tractions, we  will  constantly  en- 
deavor to  inform  them  of  the 
salient  features  and  truthful  facts 
concerning  each  and  every  one  of 
our  productions.  Let  us  have  more 
advertising  in  the  trade  press  and 
in  1 he  newspapers,  but  let  that  ad- 
vertising spell  real  worth  in  the 
eyes  of  .hose  who  have,  made  our 


industry  what  it  is  today  the  fourth 
in  industrial  importance. 


Albert  Warner 


Harry  M.  Warner 


Warner  Production  Plans  for  1923 


By  Harry  M.  Warner 

IGHTEEN  big  pictures  is  our 
production  goal  for  1923  1 
And  each  one  of  these  pro- 
ductions will  be  made  with  the  best 
talent  available  in  the  industry — 
meaning,  that  we  will  engage  the 
best  directors,  the  best  screen  play- 
ers and  the  best  known  scenario 
writers  to  whip  our  stories  into 
shape. 

All  of  the  eighteen  pictures  will 
be  made  from  books  and  plays 
which,  when  made  known,  will 
startle  the  industry.  I say  this 
without  exaggeration.  And  I’ll 
back  up  any  assertion  I make. 

As  has  been  announced  to  the 
trade  press,  the  forthcoming  series 
of  seven  Warner  Brothers’  pictures 
have  been  made  from  seven  popu- 
lar stories.  Each  work  is  known 
to  thousands  of  people,  and  the 
reading  percentage  of  the  entire 


series  runs  into  the  millions.  Fur- 
thermore, the  men  behind  the 
stories,  from  the  novelist  to  the 
directors,  the  players  and  the 
scenario  writers,  have  a following 
that  also  runs  into  the  millions. 

We  are  not  only  striving  to  pro- 
duce money-making  attractions, 
but  we  have  also  dedicated  our- 
selves to  exhibitor  co-operation.  By 
co-operation  I mean  that  we  leave 
no  stones  unturned  in  helping  the 
showmen  of  the  country  with  pub- 
licity and  advertising  suggestions 
from  the  time  he  books  the  pic- 
ture until  the  time  he  shows  it  to 
his  patrons. 

An  instance  of  the  wide  scope 
of  our  publicity  and  exploitation 
campaigns  to  aid  exhibitors  can  be 
evidenced  from  the  fact  that  we 
are  sending  a huge  float  containing 
the  names  of  our  seven  productions 
from  New  York  direct  to  Cali- 
fornia. This  stunt  is  unprecedent- 


ed in  the  history  of  motion  pic- 
tures. And  to  say  that  it  will  help 
those  exhibitors  who  will  play  our 
pictures  is  putting  it  mildly. 

We  have  joined  the  Will  H. 
Hays  organization  and  we  are  glad 
to  be  with  him  in  helping  to  re- 
store the  public  confidence  in  mo- 
tion pictures  and  in  the  industry 
in  general.  We  believe  that  he  is 
wielding  a powerful  weapon  in  de- 
veloping the  educational  as  well  as 
the  entertainment  value  and  gen- 
eral usefulness  of  the  motion  pic- 
ture in  the  eyes  of  the  public. 
And  in  advocating  the  diffusion  of 
accurate  and  reliable  information 
about  the  motion  picture,  in  mak- 
ing known  the  great  scope  of  this 
wonderful  medium  for  the  trans- 
mission of  clean,  wholesome  and 
instructive  ideas,  he  is  performing 
a great  service  to  the  industry  and 
the  great  American  public. 

And  that  is  why  we  joined  Mr. 
Hays. 


“Rags 


to 


Riches” 


Release  Is  Announced 


ARNER  BROTHERS  an- 
nounce “ Rags  to  Riches,”  a 
Harry  Rapf  production  fea- 
turing Wesley  Barry,  as  their  first 
of  seven  fall  releases.  The  picture 
was  given  a preview  presentation  at 
the  Symphony  theatre,  Venice,  Cal., 
and  it  is  said  to  have  been  accorded 
an  unusual  reception  by  both  the 
critics  and  the  public. 

Here’s  the  first  review  of  the  pic- 
ture by  Art  Meyer  in  the  Los 
Angeles  Motion  Picture  Bulletin : 

“ Warner  Brothers  have  scored 
another  triumph  in  ‘ Rags  to 
Riches,’  their  latest  Wesley  Barry 
feature.  It  is  a splendid  production 
with  a wonderful  moral.  It  is  one 
of  the  few  pictures  that  have  been 


produced  recently  that  really  gives 
you  something  to  think  about.  A 
much  misinterpreted  definition  gives 
the  picture  a splendid  moral. 
Webster  gives  as  his  definition  for 
Riches : Wealth,  Opulence,  Plenty, 
Abundance.  But  how  many  of  us 
define  RICHES  with  just  one  word, 
and  that  is  MONEY. 

“ Wesley  Barry’s  parents  (in  the 
play)  are  indeed  monied  people  but 
Wesley  is  far  from  rich.  They  try 
to  bring  him  up  as  a much  pam- 
pered, molly-coddled  youngster  but 
the  desire  to  be  a real  honest-to- 
goodness,  red-blooded,  HE  boy  pre- 
vails and  in  spite  of  a high  fence, 
tutors  and  servants,  Wesley  makes 
his  get-away  and  before  the  story 


proceeds  many  reels,  we  find  our 
poor  little  rich  boy  one  of  the 
roughest  roughnecks  that  has  ever 
been  pictured  in  a Diamond  Dick 
novel.  And  after  the  child  has  dis- 
appeared and  the  old  folks  are  left 
alone  with  their  thoughts  they 
realize  their  grave  mistake  in  not 
allowing  their  child  to  grow  up  as 
children  should — to  play  and  romp 
with  other  boys,  to  enjoy  the 
games  and  sports  of  other  boys ; and 
in  their  misery  they  decided  they 
are  poor  indeed. 

“ The  picture  does  not  lack  thrills. 
One  scene  that  shows  Wesley  and 
his  pal  on  a railroad  trestle  in  a 
machine  with  a train  approaching 
them  rapidly,  furnishes  some  hair- 


raising feats.  Wesley  and  his  pal 
jump  from  the  machine  into  the 
river  below  and  the  picturization  is 
most  vivid.  There  is  some  excel- 
lent camera  work  here.” 

Wesley  Barry  is  supported  by  a 
popular  cast  which  includes  Niles 
Welch,  Russell  Simpson,  Ruth 
Renick,  Richard  Tucker,  Minna 
Ferry  Redman,  Eulalie  Jensen, 
Gilbert  Clayton,  Elaine  Manning, 
" Snitz  ” Edwards  and  Lillian 
Leeds. 

“ Rags  to  Riches  ” was  directed 
by  Wallace  Worsley,  and  it  was 
adapted  for  the  screen  by  Walter 
De  Leon  and  William  Nigh  from 
the  book  and  stage  play  of  the  same 
name  written  by  Charles  A.  Taylor. 


1510 


i 


Motion  Picture  News 


Independent  Producers  Elevating  Standards 


Jack  L.  Warner  S.  L.  Warner 


By  Sam  and  Jack  Warner 

THE  encouragement  of  the  in- 
dependent producers  is  tend- 
ing to  elevate  the  motion 
picture  to  its  greatest  and  highest 
standard,  according  to  Sam  and 
Jack  Warner,  members  of  the 
Warner  Brothers  organization,  who 
are  producing  a number  of  the 
forthcoming  series  of  seven  Warn- 
er pictures.  Both  Sam  and  Jack 
have  been  allied  with  the  industry 
since  its  infancy,  and  during  this 
period  they  have  found  that  the 
smaller  producing  companies  are 
helping  to  maintain  the  excellent 
standard  of  motion  picture  produc- 
tion. 

“ Since  1918  the  smaller  prod- 
ducers  of  pictures  have  had  a hard 
struggle,”  say  Sam  and  Jack  Warn- 
er. “ But  the  earnest  endeavor  to 
bring  forth  high  class  money-mak- 
ing features  has  been  very  suc- 
cessful indeed.  In  1918  the  picture 
business  was  being  rapidly  cornered 
by  the  big  producing  organizations. 
Had  their  aims  been  accomplished, 
the  small  producers  would  have 
been  forced  out  of  business,  and 
the  market  would  have  been  clut- 
tered with  only  a few  brands  of 
films. 

“ These  films,  good  or  bad,  would 
have  been  foisted  on  the  public 
and  no  doubt  patronized  because 
the  public  demands  and  must  have 
entertainment.  Today,  however, 
due  to  the  fact  that  the  big  com- 


panies could  not  monopolize  the 
industry,  the  exhibitors  realize 
that  the  small  producing  units  are 
turning  out  pictures  which  more 
than  meets  with  public  approval. 
And  the  standard  is  ever  soaring 
upward  toward  bigger  and  better 
productions. 

“ The  smaller  producing  com- 
panies have  one  big  advantage  over 
the  larger  concerns,  and  that  is 
the  personal  contact  between  the 


producer  and  the  director  and  the 
actual  filming  of  the  pictures. 
This  advantage  has  proved  its 
worth,  for  the  simple  reason  that 
every  successful  producer  has 
studied  the  public's  demand  and 
knows  what  will  satisfy  their 
amusement  appetites. 

“ In  short,  the  producer  is  on 
the  ground  from  the  day  the  pic- 
ture is  started  up  to  and  including 
the  day  the  film  is  shipped  from 


the  cutting  room  ready  for  exhibi- 
tion. This  fact  is  proved  when  we 
consider  the  working  methods  of  a 
genius  like  David  Belasco.  When 
Belasco  stages  a production  for  the 
legitimate  stage,  the  public  throngs 
to  the  box-office  because  they  know 
they  can  expect  something  unusual, 
because  Belasco  has  consistently 
satisfied  the  public  with  his  plays. 

“ Briefly,  he  has  created  an  in- 
ternational reputation  by  catering 
to  and  studying  the  wants  of  the 
public.  And  he  has  done  this  sim- 
ply because  he  personally  looks 
after  every  detail  in  the  staging 
and  producing  of  a play. 

“ Another  change  that  has 
served  for  the  betterment  of  the 
industry  is  the  eradication  of  mob 
scenes  and  large  mammoth  struc- 
tures in  picture  making.  The 
spectacular  photoplay  has  given 
way  to  the  picture  that  has  actors 
of  ability,  and  a story  that  is  de- 
lightfully clean  and  wholesome. 
The  public  has  been  educated  to 
the  point  where  quality  and  not 
quantity  is  the  main  factor.  The 
producers  that  fight  shy  of  artificial 
structures,  the  producers  that  avoid 
a melange  of  mob  scenes,  but  in- 
stead center  their  efforts  in  pic- 
tures that  are  really  entertaining  i 
— these  same  producers  will  always  I 
keep  going  and  they  will  always  | 
find  a ready  market  for  their  pro- 
ductions.” 


or  Big  Productions 


Rapf  f 

By  Harry  Rapf 

HARRY  RAPF,  who  is  pro- 
ducing three  productions  for 
the  Warner  Brothers,  namely, 
“ From  Rags  to  Riches,”  and  “ Lit- 
tle Heroes  of  the  Street,”  both  fea- 
turing Wesley  Barry  and  “ Brass  ” 
the  Charles  G.  Norris  novel  of  mar- 
riage and  divorce  featuring  Marie 
Prevost,  is  firm  in  the  conviction 
that  the  coming  season  will  witness 
the  production  of  the  biggest  pic- 
tures ever  made  in  the  history  of 
the  industry. 

“ The  coming  season  will  mark 
the  release  of  the  biggest  pictures 
yet  produced,”  said  Mr.  Rapf. 
“ For  the  past  year  the  pictures  re- 
leased have  been  only  of  the  pro- 
gram standard,  not  big  enough  to 


cause  comment  and  just  fair  in  their 
entertainment  value — that  is,  with 
the  exception  of  a few  special  fea- 
tures from  a comparatively  few 
companies ; but  now  the  producers 
have  broken  away  from  the  blue 
booked  standards  of  production  and 
are  launching  forth  into  the  making 
of  pictures  which,  although  they 
do  not  run  according  to  the  rule 
book,  will  be  of  greater  value  both 
to  the  theater  and  the  makers. 

“ Every  scenario  writer  and  every 
director,”  continued  Mr.  Rapf,  “ is 
following  one  light  and  the  motto 
seems  to  be  ‘ Good  stories  well  di- 
rected.’ There  was  a time  when 
to  mention  the  cost  of  a picture  was 
to  sell  it,  but  now  that  the  motion 
picture  business  is  becoming  estab- 
lished, systematic  business  pictures 


that  would  have  cost  $500,000  a 
year  or  two  ago  can  now  be  made 
for  half  that  amount  for  the  reason 
that  there  is  no  waste.  There  is 
now  a keen  rivalry  between  the  mo- 
tion picture  companies  not  to  out- 
spend  the  other  people  but  to  turn 
out  a picture  that  the  public  will 
flock  to  see,  for  the  least  amount 
possible  without  sacrificing  it  in 
any  way. 

“ After  looking  over  the  list  of 
pictures  scheduled  for  production 
and  release  and  seeing  many'  pre- 
views, it  strengthens  my  conviction 
that  there  will  be  pictures  on  the 
market  this  coming  season  that  will 
exceed  all  previous  years  both  in 
amusement  value  and  box  office 
drawing  power.” 


Harry  Rapf 


w arner  Product  Sold  Throughout  Country 


THE  entire  series  of  seven 
forthcoming  Warner  Brothers 
productions  made  from  popu- 
lar novels  and  stage  plays  have  been 
sold  solid  throughout  the  country, 
according  to  Harry  M.  Warner.  An 
unprecedented  feature  of  the  nego- 
tiations is  that  the  seven  pictures 
have  not  all  been  completed,  and 
this  is  said  to  indicate  in  no  small 
measure  the  confidence  placed  by 


the  buyers  of  the  films  in  the  War- 
ner Brothers. 

The  seven  features  include 
“ Rags  to  Riches  ” and  “ Little 
Heroes  of  the  Street,”  both  star- 
ring Wesley  Barry ; “The  Beautiful 
and  Damned,”  featuring  Marie 
Prevost;  “Brass,”  starring  Marie 
Prevost;  “Main  Street,”  the  novel 
by  Sinclair  Lewis;  “A  Dangerous 
Adventure,”  featuring  Grace  Dar- 
mond,  and  “The  Little  Church 


Around  the  Corner,”  by  Marion 
Russell. 

The  names  of  the  purchasers  of 
the  pictures  include : Balaban 

and  Katz,  Rubin  and  Kinkelstein, 
A.  H.  Blank  Enterprises,  The  H. 
Lieber  Company,  J.  S.  Skirboll, 
Skouras  Brothers  Enterprises,  As- 
sociated First  National  Pictures  of 
New  Jersey,  Independent  Film 
Corporation,  Philadelphia ; War- 
ner’s Exchange,  Detroit;  Big  Fea- 


ture Rights,  Louisville,  Ky. ; The 
Standard  Productions  Co.,  Atlanta; 
Creole  Enterprises,  New  Orleans; 
Tri-State  Film  Exchange,  Minne- 
apolis; Franklin  Film  Co.,  Boston; 
S.  and  O.  Picture  Corporation,  San 
Francisco;  Kwality  Pictures,  Seat- 
tle; A.  L.  Kahn  Film  Enterprises, 
Kansas  City,  Mo.;  Skirboll  Gold 
Seal  Productions,  Cleveland;  W-B 
Film  Exchange,  New  York;  Spec- 
ialty Film  Co.,  Dallas,  Texas,  and 
Regal  Films  Ltd.,  Toronto. 


V 

j September  23,  1922 


1511 


Huge  Float  to  Tour  From  Coast  to  Coast 


WHAT  is  probably  the  most 
striking  advertising  stunt 
that  has  been  evolved  in 
a the  industry  was  launched  last 

n week  by  Eddie  Bonns,  director  of 
e advertising  and  publicity  for  War- 
5 ner  Brothers,  and  his  assistant, 
Lou  Marangella,  for  the  forthcom- 
I ing  series  of  seven  Warner  pic- 

tures. 

The  advertising  stunt  is  a huge 
float  with  seven  books  mounted  on 
a truck.  The  float  is  thirteen  feet 
high,  and  the  total  length  of  the 
seven  books  is  seventeen  feet.  The 
books  are  in  striking  colors,  and 
the  names  of  the  seven  pictures  are 
emblazoned  on  both  sides  of  the 
truck. 

This  huge  float  will  make  a tour 
of  the  country,  beginning  in  New 
York  and  ending  in  California. 
On  the  tour  will  be  a driver  for 
the  truck,  and  a publicity  man,  who 
will  visit  every  mayor  and  gover- 
nor along  the  route,  carrying  with 
him  a letter  of  introduction  from 
Will  H.  Hays  and  Mayor  Hylan  of 
New  York. 

An  unusual  number  of  publicity 
stunts  will  be  put  over,  and  it  is 
conservatively  estimated  that  about 
25,000,000  people  will  see  the  float 
■display  of  the  Warner  pictures.  In 
this  respect  it  will  exceed  the  circu- 
lation of  the  largest  and  best- 
Icnown  national  magazine  published 
in  America. 

The  seven  productions  to  be 
advertised  by  the  float  include 


Warner  Brothers  have  launched  this  huge  float,  which  will  tour  from  New  York 
to  Los  Angeles.  Insert::  Eddie  Bonns  and  Lou  Marangella,  Advertising 
Manager  and  Publicity  Director  respectively,  of  Warner  Brothers,  who  planned 

the  stunt. 


“Rags  to  Riches,”  and  “Heroes  of 
the  Street,”  both  with  Wesley 
Barry;  “The  Beautiful  and  Damn- 
ed,” by  Scott  Fitzgerald;  “Main 
Street,”  by  Sinclair  Lewis;  “Brass,” 
by  Charles  G.  Norris;  “A  Danger- 


ous Adventure,”  with  Grace  Dar- 
mond,  and  “Little  Church  Around 
the  Corner,”  by  Marion  Russell. 

The  truck  will  be  equipped  with 
a radio  amplifer,  and  reports  of 
current  news  events  and  concerts 


will  be  given  at  street  corners  in 
the  various  cities  visited.  Also,  a 
portable  projector  will  be  used  on 
the  tour,  and  during  the  evening 
trailers  of  the  Warner  pictures 
will  be  shown  to  the  public. 

The  publicity  man  will  visit  the 
Chamber  of  Commerce  and  the 
Rotary  Clubs  in  the  various  cities, 
and  he  will  give  a talk  on  the  idea 
of  the  trip  relative  to  it  usefulness 
as  a means  of  stimulating  interest 
in  clean  pictures  as  advocated  by 
Mr.  Hays. 

The  float  will  tour  through  New 
York]  city  for  one  week,  after 
which  it  will  make  a trip  to  Boston 
and  come  back  to  New  York.  Then 
it  will  proceed  direct  to  the  Warner 
Brothers  west  coast  studios.  The 
route  outlined  is  as  follows: 

From  New  York  to  Philadelphia, 
Washington,  Baltimore,  Pittsburgh, 
Cleveland,  Detroit,  Toledo,  Colum- 
bus, Cincinnati,  Terra  Haute, 
Indianapolis,  Chicago,  Milwaukee, 
return  to  Chicago,  Davenport,  Des 
Moines,  St.  Louis,  Kansas  City, 
Omaha,  Cheyenne  to  Denver,  Salt 
Lake  City,  across  the  desert  to  San 
Bernadino,  Los  Angeles,  San 
Francisco  and  return  to  Los  Ange- 
les. 

Upon  the  completion  of  the  tour 
the  return  route,  which  in  all  pro- 
bability will  encompass  the  south 
and  southwest,  will  be  mapped  out 
at  the  Warner  coast  studios. 


Warner  Brothers  Announce  Fall  Rel 


eases 


THE  roster  of  seven  produc- 
tions to  be  released  by  the 
Warner  Brothers  for  the 
■coming  season  includes  three  Harry 
Rapf  productions,  and  four  Warner 
features,  directed  by  prominent  di- 
rectors and  adapted  by  well  known 
scenario  writers  from  seven  popular 
books  and  stage  plays.  A group  of 
prominent  screen  players  were  en- 
gaged to  interpret  the  varied  roles 
for  each  production. 

“ Rags  to  Riches,”  featuring 
Wesley  Barry,  is  announced  for  re- 
lease in  September.  This  is  a 
Harry  Rapf  production,  directed  by 
Wallace  Worsley  and  adapted  from 
the  stage  play  and  book  of  Charles 
A.  Taylor  by  William  Nigh  and 
Walter  De  Leon. 

Barry  is  featured  in  what  is  de- 
clared to  be  one  of  the  finest  roles 
of  his  screen  career.  He  is  sup- 
ported by  an  exceptional  cast  of 
players  including  Niles  Welch,  Ruth 


Renick,  Russell  Simpson,  Richard 
Tucker,  Ninna  D.  Redman,  Eulalie 
Jensen,  Elaine  Manning,  Gilbert 
Clayton  and  “ S'nitz  ” Edwards. 

“ The  Beautiful  and  Damned,” 
with  Marie  Prevost  and  Kenneth 
Harlan  in  the  leading  roles,  is 
named  as  the  second  release.  S.  L. 
and  Jack  Warner  produced  the  pic- 
ture, E.  Mason  Hopper  directed, 
and  Olga  Printzlau  adapted  it  for 
the  screen. 

The  combination  of  director, 
scenario  writer  and  producer  of  F. 
Scott  Fitzgerald’s  widely  read  and 
discussed  novel  dealing  with  the 
modern  flapper  is  said  to  have 
brought  forth  an  unusual  box  office 
attraction.  It  is  a picture  which  re- 
veals in  a vivid,  entertaining  and 
truthful  manner  the  stirring  conflict 
of  two  souls  in  the  mesh  of  wealth 
and  social  gaiety. 

“ Brass,”  the  Charles  G.  Norris 
novel  of  marriage  and  divorce,  fea- 


tures Marie  Prevost.  It  is  a Harry 
Rapf  production,  directed  by  Sidney 
Franklin  who  has  been  responsible 
for  “ Smilin’  Through,”  “ East  Is 
Vv  est,”  and  many  other  screen  suc- 
cesses. Monte  M.  Katterjohn 
adapted  the  story  for  the  screen. 

The  Norris  novel  is  enjoying  a 
tremendous  vogue  among  the  fiction 
reading  public,  and  hundreds  of 
thousands  of  copies  have  been  sold 
by  the  publishers.  Its  appeal  is  na- 
tion-wide, in  that  it  serves  to  pre- 
sent in  an  absorbing  manner  the 
conditions  which  make  or  destroy 
marriage. 

“ Heroes  of  the  Street,”  starring 
Wesley  Barry,  is  a Harry  Rapf  pro- 
duction directed  by  William  Beau- 
dine.  The  book  and  stage  by  Lem 
Parker  has  enjoyed  years  of  un- 
diminished popularity.  The  setting 
of  the  story  is  the  colorful  and 
romantic  slum  section  of  New  York, 
and  it  graphically  and  realistically 


portrays  the  trials  and  tribulations 
of  the  ironic  and  humorous  side  of 
the  seething  pot  of  humanity. 

In  the  cast  supporting  Barry  are 
Marie  Prevost,  Jack  Mulhall,  Wil- 
fred Lucas,  Philo  McCullough, 
Wedgewood  Nowell,  Aggie  Herron, 
Will  Walling,  Phil  Ford,  “Peaches” 
Jackson,  and  Joe  Butterworth.  The 
story  was  adapted  for  the  screen  by 
Edmund  Goulding,  Mildred  Con- 
sidine  and  Isabel  Johnston. 

“ A Dangerous  Adventure,”  fea- 
turing Grace  Darmond,  is  hailed  as 
a monumental,  spell-binding  story 
of  strange  adventure  in  the  African 
jungles.  Thousands  of  wild  animals, 
and  thousands  of  natives  against  the 
background  of  the  jungles  are  said 
to  furnish  a veritable  feast  of  elec- 
tric action. 

The  production  was  made  by  S. 
L.  and  Jack  Warner,  and  the  story 
was  written  by  Frances  Guihan. 


From  left  to  right,  directors  William  Seiter  and  William  Baudine;  centre  ovals,  scenario  writers  Julien  Josephson  and  Monte  J.  Katterjohn;  last  two,  directors 

Sidney  Franklin  and  Wallace  Worsley,  all  connected  with  Warner  Brothers  Production  units. 


1512 


Motion  Picture 


New 


S'  i 


In  the  Film  Centers 


Activities  of  Exchange  Managers,  Exhibitors,  Salesmen  and  Other! 


I 


BUFFALO 


Fenton  Lawlor,  formerly  a mem- 
ber of  the  local  Hodkinson,  sales 
staff,  has  been  appointed  sales 
manager,  succeeding  Thomas  W. 
B-rady,  who  has  taken  over  his  new 
duties  as  manager  of  the  Goldwyn 
exchange. 


Howard  Riehl,  formerly  with 
Pathe,  Nu-Art  and  other  offices, 
has  been  engaged  to  cover  the 
Rochester  territory  for  Grand  & 
North.  Manager  Syd  Samson 
toured  to  New  York  in  his  Haynes 
brougham  last  week.  While  going 
through  New  Brighton,  he  started 
to  see  just  what  the  old  boat  would 
do.  When  it  was  doing  its  best, 
the  “constabule”  congratulated  Syd 
and  then  told  him  to  appear  in 
court. 


M.  A.  Chase,  district  manager 
for  Universal,  announces  the  clos- 
ing of  a contract  with  the  new 
Eastman  theatre  in  Rochester  for 
the  showing  of  “Human  Hearts.” 
“The  Storm”  is  tacking  up  new 
records  in  this  city,  Syracuse  and 
Albany,  according  to  Mr.  Chase. 


C.  S.  Williams,  for  five  years 
treasurer  of  the  Shubert-Teck 
theatre,  is  now  in  charge  of  explo- 
itation at  the  local  Fox  exchange. 
Clayton  P.  Sheehan,  district  mana- 
ger, is  back  on  the  job  after  an 
extended  vacation.  He  announces 
the  new  exchange  building  in 
North  Pearl  street  will  be  ready 
for  occupancy  on  October  1. 

Bill  Gehring  of  the  Fox  educa- 
tional department  is  out  lining  up 
contracts  in  schools,  colleges,  etc. 
Frank  King,  local  Fox  News  repre- 
sentative, is  getting  a local  of 
Buffalo  stuff  these  days.  Fox  News 
will  soon  put  Buffalo  on  the  map. 


Filkins  & Murphy,  distributors 
of  Merit  products  in  New  York 
state,  north  of  Westchester  county, 
have  moved  into  their  new  quarters 
in  ^ the  Grand  & North  building, 
265  Franklin  street.  Bob  Murphy 
is  now  arranging  for  the  local  ap- 
pearance of  Franklyn  Farnum,  who 
is  about  to  make  a tour  of  western 
New  York. 


Berkowitz  and  Mills,  two  old 
timers  in  the  film  industry  and  for 
many  years  identified  with  Elk 
Photoplays  in  New  York  city,  are 
opening  a new  exchange  in  Buffalo 
under  the  name  of  First  Graphic 
Exchanges,  Inc.  The  exchange  will 
be  located  at  Franklyn  street, 
Buffalo. 


CANADA 


been  completed  by  Gerald  E. 
Akers,  who  has  succeeded  Wil- 
liam A.  Bach  as  general  man- 
ager for  Canada.  Morris  Milli- 
gan is  now  in  charge  as  manager 
of  the  Toronto  branch  of  the  com- 
pany, having  been  transferred  from 
Winnipeg.  Carl  Weeks,  brother 
of  George  Weeks  of  New  York,  is 
now  manager  at  Winnipeg.  A.  J. 
Ferte,  formerly  with  Regal  Films, 
Ltd.,  at  Montreal,  is  manager  of 
the  Calgary,  Alberta,  branch  of 
Famous-Lasky,  and  G.  A.  Mar- 
getts,  formerly  Universal  manager 
at  St.  John,  N.  B.,  has  become  St. 
John  manager  for  Famous-Lasky. 
Ed.  English  is  the  manager  of  the 
Montreal  office  and  William  Hans- 
her  is  the  company’s  manager  at 
Vancouver,  B.  C. 


Clair  Hague  of  Toronto,  general 
manager  of  the  Canadian  Universal 
Film  Company,  Ltd.,  has  organized 
his  sales  campaign  for  the  fall  and 
winter  season  throughout  the  Dom- 
inion after  having  held  conferences 
with  the  various  Universal  district 
representatives  who  are  established 
as  follows : Montreal  manager, 

Frank  LeDuc;  St.  John,  N.  B.,  P. 
C.  Taylor;  Western  Canada,  dis- 
trict sales  manager,  Harry  Bern- 
stein, Winnipeg;  Western  Canada 
district  manager,  George  Law; 
Vancouver,  B.  C.,  manager,  Robert 
Scott;  Calgary,  Alberta,  manager, 
W.  A.  Sault ; sales  representative 
for  Manitoba  and  Saskatchewan, 
W.  A.  Schwartz. 


Recent  prominent  visitors  in 
Toronto,  Ontario,  have  included  G. 
W.  Kawn  of  New  York,  foreign 
sales  manager  for  Goldwyn,  and 
A.  H.  Berman,  who  conferred  with 
Mr.  Chantler,  Goldwyn  general 
manager  for  Canada,  and  Mr.  S. 
E.  Abels  of  New  York,  foreign 
manager  of  the  Fox  Film  Corpora- 
tion, who  consulted  Mr.  Barrett, 
general  manager  of  the  Fox  com- 
pany for  Canada. 

H.  L.  Nathanson,  of  Toronto, 
general  manager  of  Pathe  distribu- 
tion in  Canada,  is  making  a busi- 
ness trip  through  Western  Canada 
to  the  Pacific  coast.  Announce- 
ment is  made  that  H.  E.  Masters, 
formerly  a branch  manager  in 
Canada  of  United  Artists  Corp.,  is 
now  special  sales  representative  for 
Pathe  with  headquarters  at  Tor- 
onto. 


The  CAROLINAS 


Jack  Elwell,  Metro’s  dashing 
salesman  is  now  covering  his  ter- 
ritory in  a new  Chalmers  car.  He 
has  his  spare  wheel  covered  by  an 
ad  for  Metro  Pictures  and  he 
seems  to  be  getting  the  business. 


The  organization  of  the  person-  J.  C.  Gidley,  owner  of  the  three 
nel  of  branch  managers  for  Fam-  theatres  in  Athens,  Ga.,  is  visiting 
ous-Lasky  Film  Service,  Ltd.,  in  Percy  W.  Wells  in  Wilmington, 
Canada  for  the  coming  year  has  


R.  A.  Davis  of  F.  B.  O.  is  now 
in  the  Carolinas  in  the  interest  of 
his  fall  product. 


The  Eltabran  Film  Company  has 
added  C.  B.  Whitehead  to  • its 
sales  force  and  given  him  the 
Tennessee  territiry  to  cover. 


Harry  Sudekum,  of  Nashville, 
Tenn.,  and  his  family  passed 
through  Charlotte  on  their  way  to 
visit  friends  in  Atlanta. 


OMAHA 


William  Benjamin,  well  known 
in  Mid  - West  film  circles,  has 
opened  the  Omaha  branch  for  Film 
Booking  Offices.  His  sales  cru- 
saders are : E.  Haynes,  Oscar 

Kimmel,  G.  L.  Lee,  John  Graham, 
F.  C.  Thortsen,  E.  H.  Strickland, 
Phil  Zacharia,  O.  S.  Whittaker,  and 
Sam  Goldflam. 

Visitors  to  Omaha  film  ex- 
changes preparatory  to  booking 
new  releases  were : W.  T.  Biggs, 

Unique  theatre,  Anita,  la.;  Robert 
Wall,  Wall  theatre,  Fremont,  Neb.; 
A1  Byars,  Opera  House,  Valley, 
Neb. ; Robert  Booth,  Paramount 
theatre,  Nebraska  City,  Neb.; 
Charles  Smith,  Triangle  theatre, 
Dow  City,  la.;  Tack  Rousek, 
Dome  theatre,  Schuyler,  Neb. ; 
F.  M.  Honey,  Moon  theatre,  Te- 
cumseh.  Neb.;  Oliver  Van  Husen, 
Favorite  theatre,  Schuyler,  Neb.; 
Mr.  and  Mrs.  B.  B.  Holdrege, 
Zenith  theatre,  Shenandoah,  la., 
and  William  Bowker,  Lyric  the- 
atre, Hartington,  Neb. 

Barney  B.  Breen,  representative 
for  Famous  Players-Lasky  and  W. 
W.  Hodkinson,  respectively,  is  now 
working  out  of  the  Metro  Film  Co. 
in  Omaha. 


ST.  LOUIS 


J.  B.  Underwood,  manager  of 
the  local  Enterprise  Distributing 
Corporation,  plans  to  release 
“ Flesh  and  Blood,”  featuring  Lon 
Chaney,  September  16. 


John  A.  Walsh,  formerly  with 
Pathe,  is  travelling  for  Enterprise. 
He  fills  the  vacancy  caused  by  the 
resignation  of  Lew  Bent,  who  re- 
cently joined  Educational. 


W.  H.  Leahy,  of  the  Houdini 
Film  Company,  was  a visitor  of 
the  past  week. 


James  Grainger,  vice  president 
of  Goldwyn,  passed  through  St. 
Louis  the  early  part  of  the  week. 


Douglas  B.  Rothacker,  of  the 
Rothacker  Film  Laboratory,  was 
another  caller  of  the  week. 


Harry  Weiss,  manager  for  Asso- 
ciated First  National,  is  sporting  a 


new  Hudson  coupe.  Tried  it  ou 
by  hiking  out  into  the  country.  Re 
turned  with  a bunch  of  contracts 
Good  car. 


The  First  National  baseball  tean 
went  down  to  defeat  before  Barnej 
Fegan’s  Independents  last  Satur- 
dad.  Score  14  to  6.  The  previou:  E 
week  First  National  won  frorr  ti 
Fox.  li 


]' 


Charles  Henry,  of  the  Imaginary  ’ 
theatre,  Glen  Carbon,  111.,  came  in 
for  features  and  shorts  for  his  fall  5 
programs. 


J.  R.  Calvin,  of  Washington, 
Mo.,  is  an  ardent  Brown  rooter. 
He  came  in  last  week  to  make  res- 
ervations for  the  World’s  Series. 


Jack  Weil,  of  Goldwyn,  returned  f 
Saturday  from  Evansville,  Ind.,  ; 
and  vicinity. 


Joseph  Desberger  has  opened  a 
new  office  for  the  American  Re- 
leasing Corporation  at  3405  Olive 
street.  He  will  have  charge  of  both 
St.  Louis  and  Kansas  City  offices 
for  the  present,  dividing  his  time 
between  the  two  cities.  The  In- 
dependent Producers  and  New  Era 
Films  that  formerly  occupied  the 
ground  floor  have  moved  upstairs.  P: 

u 


L 1 ■ — 01 

SEATTLE 


IS 

John  Hamrick,  owner  and  man- 
ager  of  the  Blue  Mouse  theatre,  v 
recently  returned  from  a short  trip  SI 
to  Astoria,  Ore.,  where  he  opened 
the  Blue  Mouse  theatre  in  that  city  ;; 
during  the  latter  part  of  August  Jr 
The  opening  of  the  Astoria  house  L 
makes  the  fourth  Blue  Mouse  the-  pT 
atre  owned  by  Mr.  Hamrick,  Ta-  t 
coma,  Wash.,  and  Portland,  Ore.,  K 
are  the  other  cities  where  he  is  H 
interested.  !] 

Gene  O’Keefe  has  been  placed  as  p 
manager  of  the  new  Astoria  the-  a: 
atre.  Mr.  O’Keefe  is  a prominent  p; 
theatre  man  of  Montana. 


J.  Von  Herberg,  head  of  the  Jen- 
sen-Von  Herberg  Circuit  of  the- 
atres in  the  Pacific  Northwest, 
sailed  for  Europe  from  New  York 
the  end  of  August,  according  to  ad-  r 
vice  received  at  his  Seattle  office,  j 
Mr.  Von  Herberg  had  gone  on  to  £ 
New  York  to  attend  the  First  Na-  jj 
tional  convention,  but  his  trip  to  n 
Europe  was  unexpected.  The 
length  of  his  trip  is  unknown  at  his  ti 
local  office.  :jj 

— li 

Frank  Leon,  for  the  past  twenty-  ~ 
one  months  head  organist  at  the  •„ 
Blue  Mouse  theatre  of  this  city,  left 
the  end  of  August  for  Buffalo,  N.  ’ 
Y.,  where  he  will  become  head  j 
organist  at  the  Elmwood  theatre. 


September  23,  1922 


1513 


BOOKINGS CASTS RELEASES 

'Live  News  From  Producers 

t - rnnHurtoA  by  EDMOND  F.  SUPPLE  ■ ■* 


“G 


‘ ‘ Grandma’ s Boy  ’ ’ 
Has  Extended 
Run  at  Strand 

RANDMA’S  BOY” 
scheduled  as  a sin- 
gle week’s  run  for 
the  Harold  Lloyd-Associated 
Exhibitors  super-attraction  at 
the  Mark  Strand  Theatre  was 
less  than  half  finished  when 
Joseph  Plunkett,  managing  di- 
rector, announced  the  con- 
tinuation of  the  run  during  a 
second  week.  Hence, 

“ Grandma’s  Boy,”  which 
opened  on  Broadway  Septem- 
ber 3rd,  is  still  there. 

“ The  house  has  been 
packed  every  afternoon  and 
every  night  since  the  engage- 
ment began,”  declares  Mr. 
Plunkett.  “ The  attendance 
has  smashed  — not  merely 
broken — the  record  for  this 
time  of  the  year.  It  may 
have  done  more  than  that.  I 
shall  have  to  wait  for  the 
complete  figures  before  I can 
tell  the  extent  of  this  Harold 
Lloyd  success.” 


Katherine  Grant  in 
Beauty  Contest 

The  Hal  Roach  Studios  comedy 
producing  forces  at  Culver  City, 
Cal.,  are  reported  to  be  very  proud 
of  having  supplied  “ Miss  Los  An- 
geles ” for  the  National  Beauty 
Contest  held  at  Atlantic  City.  She 
is  Katherine  Grant,  eighteen  years 
old,  and  for  the  past  six  months  has 
lived  up  to  her  successful  debut 
with  that  organization  as  a comedy 
stock  player. 

Combined  beauty  of  form  and 
face,  according  to  the  group  of 
artists  who  made  the  selection  of  a 
Los  Angeles  candidate,  caused  the 
prize  to  be  bestowed  on  Miss  Grant. 
She  is  a good  swimmer  and  is 
noted  for  her  graceful  dancing. 
Harold  Lloyd  showed  his  personal 
approval  of  the  judges’  choice  by 
posing  with  “ Miss  Los  Angeles  ” 
at  the  request  of  West  Coast  news- 
papers for  photographs  which  have 
been  widely  printed. 


Toronto  News  About 
Century  Comedies 

The  Griffen  Circuit  composed  oi 
12  theatres  in  Toronto,  Canada,  has 
signed  for  the  entire  output  oi 
Century  comedies.  These  theatres 
include  some  of  the  finest  in  th( 
province  of  Ontario. 

The  National  Toronto  Exhibi- 
tion with  an  attendance  reported  al 
about  100,000  daily  booked  a Cen- 
tury comedy  for  the  last  and  mosl 
mportant  week  of  the  fair.  The 
aicture  was  “ Radio  Hounds  ’ 
.tarring  Brownie  the  Century  won- 
ier  dog  and  posters  announced  il 
as  being  the  premier  showing  oi 
he  picture  in  Canada. 


“Kindred  of  the  Dust”  Liked 

Walsh  Production,  with  Miriam  Cooper, 


Approved  by  the 

**  TV' INDRED  OF  THE  DUST,” 
1A.  the  R.  A.  Walsh  production 
with  Miriam  Cooper  as  the  star, 
which  is  being  released  through 
First  National,  received  praise 
from  the  motion  picture  critics  of 
the  Los  Angeles  newspapers  when 
it  was  shown  at  the  Kinema 
theatre  there.  Following  is  the 
substance  of  what  they  wrote: 
George  Marion,  Jr.,  Examiner — ■ 
In  the  film  version  of  Peter  B. 
Kyne’s  novel,  “ Kindred  of  the 
Dust,”  Mr.  Walsh  has  succeeded 
admirably  in  bringing  to  the  screen 
every  pictorial  value  in  this 
straightforward  story. 

Los  Angeles  Herald — “ Kindred 
of  the  Dust,”  an  R.  A.  Walsh  film 
version  of  Peter  B.  Kyne’s  famous 


Los  Angeles  Critics 

novel  of  that  name,  is  all  that  can 
be  asked.  It  was  well  deceived  by 
the  spectators,  who  found  in  its 
North  woods  scenes  refreshment 
from  the  Summer  heat. 

Los  Angeles  Record — Suspense 
and  interest  are  held  throughout 
the  picture.  Each  director  in  the 
story  of  the  lumber  mill  town  of 
Washington  is  admirably  cast. 
Raoul  Walsh,  who  directed  the 
production,  has  carried  out  every 
detail  of  the  picture  with  extreme 
care. 

William  Foster  Elliott  in  The 
Times — Beautiful  in  detail  it  cer- 
tainly is,  “ Kindred  of  the  Dust  ” 
contains  many  fine  shots  of  forest 
and  sea  and  is  on  the  whole  enter- 
taining. 


Release  Two  Serials  in  Month 


Universal  Announces  “Radio  King” 
and  “Days  of  Buffalo  Bill”  for  Sept. 


THE  release  of  two  serials  in  a 
single  month,  an  innovation  in 
Universal’s  serial  release  policy,  has 
been  brought  about  by  a complex 
situation.  Among  the  factors 
which  determined  the  new  depar- 
ture are  the  general  film  situation 
this  fall,  and  also  the  subject  mat- 
ter of  the  chapter-plays  concerned. 

“In  the  Days  of  Buffalo  Bill,” 
is  a story  of  the  Indian  fighting 
days  of  America’s  empire  builders. 
It  is  a 36-reel  drama  of  events  from 
American  history,  woven  into  a 
romance.  The  picture  is  said  to 
have  an  especial  appeal  for  chil- 
dren, and  to  be  adaptable  for 
schools  and  colleges  in  the  study 
of  history.  Its  September  release 
is  timed  with  the  opening  of  schools 


throughout  the  country. 

“ In  the  Days  of  Buffalo  Bill  ” 
was  directed  by  Edward  Leaemmle. 

“ The  Radio  King,”  starring  Roy 
Stewart,  is  the  second  serial  for 
September  release.  Being  both 
educational  and  instructive,  its  re- 
lease at  the  beginning  of  the  school 
year  affords  the  exhibitor  another 
strong  tie-up  between  his  theatre 
and  the  local  class-rooms.  It  is 
constructed  around  the  develop- 
ment and  projected  progress  of  the 
present  radio  craze,  and  is  expected 
to  have  a strong  appeal  for  radio 
“ fans  ” throughout  the  country. 

“ The  Radio  King  ” was  directed 
by  Robert  F.  Hill  from  a story  of 
his  own.  Roy  Stewart  is  the  star, 
supported  by  Louise  Lorrine. 


“While  Satan  Sleeps”  Ready 

Paramount  Will  Release  Jack  Holt 
Feature  and  “Siren  Call”  Sept.  1 8 


FOR  September  18,  Paramount 
announces  as  its  feature  re- 
leases Jack  Holt  in  “ While  Satan 
Sleeps,”  and  an  Irvin  Willat  pro- 
duction, “ The  Siren  Call,”  with 
Dorothy  Dalton. 

“ While  Satan  Sleeps  ” is  an 
adaptation  of  “ The  Parson  of 
Panamint,”  one  of  Peter  B.  Kyne’s 
earlier  and  most  popular  novels. 
The  scenario  is  by  Albert  Shelby 
Le  Vino  and  Joseph  Henabery  di- 
rected. 

Playing  opposite  Holt  is  Fritzi 
Brunette  who  makes  her  first  ap- 
pearance for  Paramount  as  leading 
woman.  Betty  Francisco  plays  an 
ingenue  role  and  character  parts 


are  played  by  Mabel  Van  Buren, 
Wade  Boteler,  J.  P.  Lockney,  Will 
R.  Walling,  Fred  Huntly,  Bobby 
Mack,  Sylvia  Ashton  and  Herbert 
Standing. 

“ The  Siren  Call,”  the  picture  in 
which  Dorothy  Dalton  is  featured, 
with  David  Powell  and  Mitchell 
Lewis  as  leading  support,  is  a story 
of  the  Far  North  by  J.  E.  Nash, 
who  wrote  the  scenario  in  collabo- 
ration with  Philip  Hurn.  The  pro- 
ducer, Irvin  Willat,  is  noted  as  the 
director  of  “ The  Grim  Game,” 
“ Behind  the  Door  ” and  “ Below 
the  Surface,”  all  Paramount  pic- 
tures. 


Plum  Center  Series  to 
Play  Eastman 

The  Eastman  theatre,  of 
Rochester,  N.  Y.,  the  new 
four  million  dollar  temple  of 
the  motion  picture  which 
opened  recently  in  that  city, 
will  show  the  entire  series  of 
Plum  Center  comedies,  which 
are  being  released  through 
Film  Booking  Offices  of 
America. 

These  comedies,  which  are 
produced  by  the  Paul  Gerson 
Pictures  corporation  of  San 
Francisco  and  in  which  Dan 
Mason  is  starred,  were 
booked  by  Mr.  Eastman  him- 
self, builder  of  the  mammoth 
playhouse,  after  he  had  seen 
the  first  three  of  the  series, 
including  “ Pop  Tuttle’s 
Movie  Queen  ” which  ran  at 
the  George  M.  Cohan  theatre, 
New  York,  in  connection  with 
“ In  the  Name  of  the  Law  ” 
and  “ Pop  Tuttle’s  Clever 
Catch  ” which  was  presented 
by  Dr.  Huge  Reisenfeld  at  the 
Rialto  theatre,  New  York. 


Fighters’  Pictures  Are 
in  Montana  Comedy 

Jack  Dempsey,  Benny  Leonard 
and  other  well  known  figures  in  the 
boxing  world  appear  in  Bull  Mon- 
tana’s new  comedy,  “A  Punctured 
Prince,”  which  Hunt  Stromberg  is 
producing  for  Metro.  They  do  not 
appear  in  person  but  in  pictures 
hung  on  the  walls  of  the  short  or- 
der restaurant  in  which  Bull  por- 
trays the  part  of  the  chef. 

All  these  ring  notables  are  per- 
sonal friends  of  Mr.  Montana.  He 
appeared  in  a serial  thriller  with 
Leonard,  the  lightweight  champion, 
and  he  worked  out  daily  at  Atlantic 
City  with  Dempsey  when  the  latter 
was  preparing  to  defend  his  heavy- 
weight crown  against  Georges  Car- 
pentier  last  year.  “ Strangler  ” 
Lewis,  Joe  Stecher,  Earl  Caddock, 
noted,  wrestlers,  are  among  Bull’s 
athletic  friends. 

All  the  pictures  on  the  walls  of 
the  restaurant  were  taken  from 
honored  positions  in  the  comedy 
star’s  dressing  room. 


Melford  Brings  Com- 
pany East  for  Pro- 
duction 

Director  George  Melford,  Wal- 
demar  Young,  scenarist,  Leatrice 
Joy,  Jacqueline  Logan,  Raymond 
Hatton,  and  members  of  Melford’s 
production  unit  arrive  Monday 
from  the  west  coast  to  begin  pro- 
duction of  “Java  Head,”  Joseph 
Hergesheimer’s  novel,  at  the  Para- 
mount Long  Island  studio. 

Work  on  the  picture  will  begin 
immediately  with  the  company  go- 
ing to  Salem,  Mass.,  where  exterior 
scenes  will  be  taken.  Some  of  the 
Oriental  scenes  already  have  been 
photographed  on  the  west  coast. 


1514 


Motion  Picture  N e w i- 


“Omar  the  Tentmaker  ” Finished 

Elaborate  Production  Given  Persian 
Romance,  by  First  National  Pictures 


Paramount  Signs 
Jacquelin  Logan 

BECAUSE  of  her  work  in 
“ Burning  Sands,”  Jac- 
queline Logan  has  been 
added  to  Paramount’s  list  of 
permanent  players,  Jesse  L. 
Lasky  announces  that  a five 
year  contract  has  been  signed 
with  Miss  Logan. 

Miss  Logan  also  will  ap- 
pear among  the  featured 
players  of  Mr.  Melford’s  new 
picture,  “ Ebb  Tide  ” the  other 
being  Lila  Lee,  James  Kirk- 
wood, Raymond  Hatton, 
George  Fawcett  and  Noah 
Beery. 

Shortly  Miss  Logan  will 
come  East  wiht  George  Mel- 
ford’s company  to  work  in 
“ Java  Head,”  in  which  she 
will  be  featured  with  Leatrice 
Joy  and  Raymond  Hatton. 


“The  Ruling  Passion’’ 
Praised  by  Editor 

When  the  George  Arliss  photo- 
play, “ The  Ruling  Passion,”  a 
United  Artists  release,  was  shown 
recently  at  the  Broadway  theatre, 
South  Boston,  Mass.,  it  won  high 
editorial  praise  in  the  columns  of 
the  South  Boston  Gazette,  which 
said,  in  part,  as  follows : 

“ The  Broadway  is  to  be  compli- 
mented on  running  such  a fine,  con- 
structive and  wholesome  bit  of 
movie  entertainment.  . . . Readers 
of  this  editorial  do  well  to  request 
the  theatre  to  book  more  picture 
plays  of  the  calibre  of  ‘ The  Ruling 
Passion.’  Any  who  are  interested 
in  better  plays,  will  do  well  to  let 
the  local  theatres  know  their 
opinion.  George  Arliss,  the  whim- 
sical and  incisively  clever  screen 
artist,  proves  that  a movie  vehicle 
may  be  popular,  effective,  and  amus- 
ing without  being  punk  and  im- 
moral” 


Pauline  Garon  Engaged 
• by  C.  B.  DeMille 

Pauline  Garon,  who  played  op- 
posite Richard  Barthelmess  in 
“Tol’able  David”  and  “Sonny,”  has 
been  engaged  by  Famous  Players- 
Lasky  to  take  one  of  the  leading 
roles  in  Cecil  B.  DeMille’s  next 
production  for  Paramount. 

Miss  Garon  will  leave  in  a few 
days  for  Hollywood  where  Mr. 
DeMille  is  already  making  prepara- 
tions for  the  picture  in  which  she 
will  take  part.  A detailed  an- 
nouncement concerning  the  nature 
of  the  story  and  the  other  members 
pf  the  cast  is  expected  from  the 
producer  shortly. 


Mabel  Bardine  and 
Maxine  Alton  Join 
Forces 

Mabel  Bardine  and  Maxine  Al- 
ton have  joined  forces.  They  have 
leased  a suite  of  offices  in  New 
York,  where  Miss  Bardine  will 
conduct  a casting  bureau.  Miss 
Alton  will  continue  to  act  as 
representative  of  authors,  having 
already  earned  the  reputation  as 
a successful  play  broker  in  New 
York. 


LATE  this  week  marked  the 
actual  filming  of  the  final  scene 
in  Guy  Bates  Post’s  second  screen 
vehicle  for  First  National  release, 
“ Omar,  the  Tentmaker,”  an  adapta- 
tion of  Richard  Walton  Tully’s 
stage  play  of  the  same  name  that 
served  Post  on  the  speaking  stage 
for  over  four  years.  “ Omar  the 
Tentmaker  ” will  follow  “ The  Mas- 
querader,” and  like  its  predecessor, 
was  directed  by  James  Young.  It 
is  a colorful  story  of  Persia  in  the 
days  when  Omar  Khayyam  wrote 
the  Rubaiyat. 

In  the  supporting  cast  are  Vir- 
ginia Brown  Faire,  Nigel  de  Bru- 
liere,  Noah  Beery,  Rose  Dione, 
Patsy  Ruth  Miller,  Douglas  Ger- 
rard,  Brois  Karloff,  Maurice 
(Lefty)  B.  Flynn,  Edward  M.  Kim- 
ball, Walter  Long,  Evelyn  Selbis, 
John  Gribner,  Will  Jim  Hatton, 
George  Rigas  and  Gordon  Mullen. 
Practically  each  one  of  these  play- 
ers has  been  starred  in  the  past,  but 


The  exhibitor  booking  Jackie 
Coogan’s  “Oliver  Twist”  is  going 
to  be  given  what  is  declared  to  be 
the  greatest  campaign  book  ever 
given  the  film  industry.  The  volume 
contains  approximately  100  pages — 
each  and  every  one  devoted  to 
arguments  not  to  the  exhibitor  but 
for  the  exhibitor.  One  section  of 
15  pages  is  devoted  to  stunts  of 
exploitation  that  both  the  big  and 
little  exhibitor  can  utilize. 

Forty  pages  are  devoted  to  ex- 
clusive press  stories  ranging  from 
paragraph  length  to  full  page 
length  and  taking  into  considera- 
tion every  phase  of  the  Charles 
Dickens’  masterpiece  and  its  noted 
star  and  cast. 

A gigantic  newspaper  campaign 
consumes  another  eight  pages  and 
messages  to  the  exhibitor  from  the 
producers,  director,  musical  score 


WHILE  two  new  Christie  Com- 
edies have  gone  into  produc- 
tion, the  first  three  pictures  of  the 
new  series  through  Educational 
Film  Exchanges  are  now  ready  for 
fall  showing. 

The  first  picture,  “ That  Son  of 
a Sheik,”  has  already  been  an- 
nounced and  in  fact,  has  opened  in 
a number  of  cities  with  pre-re- 
leases. In  the  second  picture,  Bob- 
by Vernon  dons  fighting  trunks 
and  gloves.  The  comedy  is  “ Par- 
don My  Glove.”  Vera  Steadman, 
George  Pearce,  Tommy  O’Brien, 
Zack  Williams  and  Ward  Caulfield 
play  the  main  supporting  roles. 

The  third  picture  w:ll  be  a horse- 
racing story  called  “ Let  ’er  Run,” 
featuring  Dorothy  Devore.  George 
Stewart,  recently  signed  by  Chris- 
tie, plays  the  leading  role  with  Miss 


all  worked  in  supporting  characteri- 
zations with  Post,  joining  their  ef- 
forts in  a concerted  attempt  to 
make  this  an  ideal  photoplay. 

Director  James  Young  has  given 
“ Omar  the  Tentmaker  ” the  benefit 
of  his  wide  experience.  Settings 
were  designed  and  executed  under 
the  direction  of  Wilfred  Buckland. 

A large  number  of  costumes  and 
properties  was  needed  for  these 
great  sets  and  for  the  hundreds  of 
players  who  participated  in  the  var- 
ious scenes.  These  were  all  under 
the  direction  of  Milano  Tilden,  who 
has  been  associated  with  Mr.  Post 
for  many  years  as  his  stage  man- 
ager. Francois  Nazare  Aga  was 
the  Persian  expert  on  this  film. 
Georges  Benoit,  who  photographed 
“ The  Masquerader,”  was  in  charge 
of  the  cinematographic  corps ; while 
John  Ellis,  a well  known  Eastern 
photographer,  made  the  special  pro- 
duction stills. 


compiler,  etc.,  form  another  im- 
portant part.  Detailed  descrip- 
tions of  the  records  broken  in  the 
world  premieres  and  how  they  were 
broken  is  still  another  - interesting 
portion. 

Several  double  truck  rotogravure 
sections  stand  out  in  the  book.  A 
page  of  accessories  that  would 
equal  the  listing  of  accessories  for 
ten  ordinary  productions  is  also 
inserted  in  the  book.  Complete 
music  score,  etc.,  is  also  furnished. 

To  make  the  volume  complete  in 
every  detail,  the  contract  for  exhi- 
bition of  “Oliver  Tist”  is  attached 
to  the  back  of  the  book.  This 
contract  is  in  four  parts,  one  orig- 
inal and  three  duplicate  copies. 

The  book  was  designed  and  com- 
piled by  Harry  D.  Wilson  and  Wal- 
ter Anthony  of  the  Jackie  Coogan 
Productions,  Los  Angeles. 


Devore.  In  this  picture  personally 
directed  by  A1  Christie,  there  is 
promised  a great  comedy  horse- 
race. 

Neal  Burns  will  be  featured  in 
“Ocean  Swells,”  which  has  gone 
into  production  at  Balboa  Beach 
and  the  studio  under  the  direction 
of  Scott  Sidney.  This  is  a house- 
boating comedy  by  Frank  R.  Conk- 
lin. Prominent  in  the  support  of 
Burns  will  be  Sylvia  Ashton,  bor- 
rowed from  Paramount  Pictures; 
Charlotte  Merriam  and  Bebe  Black- 
burn, a child  of  three  and  a half 
who  does  some  diving  and  swim- 
ming scenes. 

A1  Christie  has  started  work  on 
“Choose  Your  Weapons,”  a large 
presentation  of  comedy  characters 
in  a mythical  kingdom  atmosphere. 
Bobby  Vernon  is  featured. 


Cameraman  Loses 
Equipment  in  Hinton^ 
Wreck 

Editor  emmanuel 

COHEN  of  Pathe 
News  corroborates  the 
statements  published  in  the 
New  York  World  that  Cam- 
eraman Thomas  Baltzell  con- 
tinues with  the  Lieutenant 
Hinton  party  flying  to  Brazil, 
as  the  motion  picture  maker 
of  “ The  Log  of  the  SC-2,”  as 
the  new  seaplane  has  been  of- 
ficially designated.  These 
pictures  of  land  scenes  along 
the  route  of  the  flight  and  of 
events  aboard  the  plane  will 
be  screened  in  regular  issues 
of  Pathe  News  as  fast  as  the 
film  is  received  at  the  New 
York  headquarters. 

As  reported  in  George  T. 
Bye’s  correspondence  for  the 
New  York  World  Baltzell 
lost  10,000  feet  of  film  and 
most  of  the  rest  of  his  equip- 
ment in  the  wreck  of  the 
SC-1. 


Famous  Dog  to  Play  in 
“Peg  O’  My  Heart’’ 

Laurette  Taylor  came  to  Holly-  I 
wood  to  star  in  the  Metro  screen 
version  of  J.  Hartley  Manners’  fa- 
mous play,  “ Peg  o’  My  Heart.” 
Michael,  Miss  Taylor’s  Irish  terrier 
who  has  appeared  with  her  in 
every  performance  of  the  play  on 
the  stage,  accompanied  her  to  the 
Coast  merely  for  the  trip. 

But  with  the  start  of  production 
Michael  was  forced  to  don  his 
makeup  and  to  take  his  place,  an 
important  one,  in  the  cast.  During 
the  first  day  it  took  a deal  of  ca- 
joling on  the  part  of  Miss  Taylor 
and  Director  King  Vidor  to  smooth- 
the  dog’s  ruffled  feelings.  He  soon 
entered  into  the  spirit  of  his  part 
and  played  it  as  he  knew  it  should 
be  played. 

A real  effort  was  made  to  secure 
an  Irish  terrier  to  take  Michael’s 
place.  Several  were  tried  out  but 
none  proved  satisfactory. 


Description  of  Music 
Scores  in  Press  Sheet 

The  mus’cal  accompaniment  ar- 
ranged by  Dr.  Hugo  Riesenfeld  for 
“ The  Enchanted  City,”  Warren  A. 
Newcombe’s  love  fantasy,  when  it 
was  shown  at  the  Rivoli  theatre  in 
New  York,  will  be  full  described 
for  the  benefit  of  other  exhibitors 
in  the  press  and  exploitation  sheet 
which  is  being  issued  bv  Educa- 
tional, which  is  distributing  this 
single-reel  subject. 

“The  Enchanted  City”  is  to  be 
released  October  1. 


Playgoers  Pictures  Gets 
Elinor  Glyn  Film 

Officials  of  Attractions  Distribut-  [ 
ing  Corporation  announced  this 
week  that  that  organization  has 
placed  its  forthcoming  feature, 
“The  Man  and  the  Moment,”  from 
the  novel  of  that  name  by  Elinor 
Glyn,  with  Playgoers  Pictures  for 
handling.  B.  P.  Schulberg  is  presi- 
dent, and  J.  G.  Bachmann,  treasurer 
of  Attractions.  * 


Oliver  Twist  Pressbook  Large 

Nearly  1 00  Pages  of  Exploitation 
Advertising  and  Publicity  Material 


Christie  Announces  Comedies 

“That  Son  of  a Sheik”  is  one  of 
Three  Ready  for  Fall  Distribution 


September  23,  1922 


1515 


“Cold  Courage”  For  Billie  Dove 

Much  of  Action  Laid  On  High  Seas; 

Irvin  Willat  to  Direct  New  Star 


“Monte  Cristo”  Heads 
Bill  in  Many  Houses 

MORE  than  100  theatres, 
representing  the  most 
important  first  run 
houses  and  circuits  in  the 
country,  inaugurated  the  new 
motion  picture  season  the 
week  beginning  September  3, 
with  unusual  programs  headed 
in  each  instance  by  “ Monte 
Cristo,”  the  Fox  special, 
which  is  about  to  enter  the 
sixth  week  of  its  indefinite 
run  at  the  44th  Street  The- 
atre, New  York  City. 

Numerous  reports  from 
many  of  the  houses  evidence 
drawing  power  of  the  screen 
version  of  Alexandre  Dumas’ 
novel.  A large  number  of  the 
theatres  are  said  to  have 
created  new  box  office  rec- 
ords with  the  opening  en- 
gagement. In  New  York, 
where  the  picture  is  running 
at  $1.50  prices  despite  an  ex- 
ceptionally warm  summer, 
many  have  been  the  days 
when  S.  R.  O.  sign  was  hung 
outside  the  box  office,  the  pro- 
ducers report. 


Lucille  Rickson  to  Play 
Flapper  Role 

Lucille  Ricksen,  seen  in  many 
Goldwyn  photoplays  as  a child 
actress,  can  no  longer  be  classified 
as  such.  She  has  been  engaged 
by  Marshall  Neilan  to  act  a flapper 
role  in  his  first  production  in  asso- 
ciation with  Goldwyn,  “ The 
Strangers’  Banquet,”  from  Donn 
Bryne’s  novel. 

Mr  Neilan  decided  little  Miss 
Ricken  was  just  the  flapper  type  he 
wants  in  “ The  Strangers’  Ban- 
quet.” She  will  be  in  distinguished 
company  in  this  production — Her- 
bert Bosworth,  Claire  Windsor, 
Rockliffe  Fellowes,  Ford  Sterling, 
Eugenia  Besserer,  Nigel  Barrie, 
Stuart  Holmes,  Claude  Gilling- 
water,  Arthur  Hoyt,  Cyril  Chad- 
wick, Aileen  Pringle.  Jean  Hersholt 
and  others. 


Reeves  Eason  to  Direct 
Universal  Serial 

. Universal  announces  the  selec- 
tion of  Reeves  Eason  as  director 
for  its  ‘ chapter-play,’  “ Around 
the  World  in  Eighteen  Days,”  pro- 
duction of  which  will  begin  soon. 

Mr.  Eason  has  been  a director 
of  feature  pictures  for  Universal 
for  a number  of  years  and  his  ap- 
pointment as  director  of  this  serial 
is  in  accordance  with  the  company’s 
announced  plan  to  have  all  future 
‘ chapter-plays  ’ directed  by  men 
who  have  been  successful  in  fea- 
ture directing. 


Larry  Semon  Comedies 
to  Open  New  House 

Larry  Semon  comedies  have  been 
booked  for  the  two  new  Washing- 
ton, (D.  C.)  theatres,  the  Ambassa- 
dor and  the  Rivoli.  The  Ambassa- 
dor is  to  occupy  the  site  of  the  ill- 
fated  Knickerbocker,  in  the  north- 
west section  of  the  Capitol  City. 


THE  next  Metro  production  in 
which  Billie  Dove  is  to  be 
seen  at  the  head  of  a distinguished 
cast  is  “Cold  Courage,”  a screen 
version  of  the  powerful  sea  story 
by  Ben  Ames  Williams,  which  was 
published  under  the  title  of  “All 
the  Brothers  Were  Valiant.”  Irvin 
Willat  has  already  been  selected  to 
direct  the  picturization  of  the 
story. 

She  will  be  called  upon  to  dem- 
onstrate her  ability  as  a sailorette 
inasmuch  as  a great  part  of  the 
action  of  the  story  takes  place  on 
the  high  seas.  Mr.  Willat  is  plan- 


THE  first  Carter  DeHaven 
comedy  on  the  F.  B.  O.  sched- 
ule, which  has  just  been  issued  has 
been  given  a reception  by  the  big- 
gest first  run  houses  which  equals 
that  of  the  star  himself  who  is  now 
touring  the  key  cities  en  route  to 
New  York.  “Their  First  Vaca- 
tion,” which  introduces  Mr.  and 
Mrs.  DeHaven  in  their  series  of  re- 
fined domestic  comedies  is  this 
week  running  at  the  Capitol  theatre, 
New  York,  where  it  supplements 
“ The  Hound  of  the  Baskervilles,” 
another  F.  B.  O.  release. 

Mr.  and  Mrs.  DeHaven  have 
completed  the  first  five  of  their 
series  for  F.  B.  O.  under  the  direc- 
tion of  Mai  St.  Clair  and  the  star’s 
tour  of  the  country  is  resulting  in  a 
great  amount  of  publicity  which  is 
expected  to  prove  an  excellent  ad- 
vance campaign  to  precede  the  first 
of  his  new  series  of  comedies. 

“Their  First  Vacation”  was 
given  an  important  place  in  the  bill- 
ing at  the  Capitol  theatre  this  week. 


THE  success  of  D.  W.  Griffith’s 
production  of  “Orphans  of  the 
Storm”  on  the  occasion  of  the  ini- 
tial showing  in  Toronto,  Canada, 
of  this  United  Artists  release,  has 
resulted  in  one  more  huge  theatre 
being  added  to  the  list  of  motion 
picture  palaces  of  that  city.  The 
Griffith  spectacular  film  was  shown 
at  Shea’s  Hippodrome,  formerly 
devoted  exclusively  to  vaudeville. 
So  great  was  the  success  of  the 
engagement  that  Michael  Shea  has 
abandoned  his  policy  of  vaudeville 
and  will  hereafter  display  only  the 
larger  feature  pictures  in  this 
house. 

The  Toronto  premier  of  “Or- 
phans of  the  Storm”  took  place  the 
week  previous  to  the  opening  of 
the  great  Canadian  National  Ex- 
hibition in  that  city.  Ordinarily 
the  week  before  this  annual  event 
is  a dull  one  for  theatres  and  other 
public  offerings.  Despite  this,  Mr. 
Griffith’s  picture  adaptation  of  the 
old  play  “The  Two  Orphans,”  and 


ning  to  spend  several  weeks  work- 
ing on  a vessel  which  has  been 
chartered  for  the  picture. 

Miss  Dove  recently  completed 
her  work  in  “Youth  to  Youth,”  the 
first  of  the  Metro  special  story  series 
of  productions,  in  which  she  ap- 
peared at  the  head  of  a distin- 
guished cast.  This  was  an  adapta- 
tion of  Hulbert  Footner’s  story, 
“ Country  Love,”  and  was  directed 
by  Emile  Chautard.  It  was  Miss 
Dove’s  first  picture  for  Metro. 

Julian  Josephson  prepared  the 
screen  adaptation  for  “Cold  Cour- 
age.” 


The  story  tells  of  the  adventures 
of  a newly-married  couple  who 
spend  their  first  holiday  in  a large 
hotel. 

The  trade  paper  critics  received 
“Their  First  Vacation”  as  a high- 
class  domestic  comedy.  Lawrence 
Reid  in  the  Motion  Picture  News 
stated  that  this  comedy  is  a “ refined 
high-class  laugh  getter,  with  swift 
action.  It  should  be  a splendid  sup- 
plement to  the  program  of  any  first- 
run  house  in  the  country  and  is 
easily  entitled  to  a generous  space 
in  the  billing.” 

The  Carter  DeHaven  series  will 
be  released  at  intervals  of  three 
weeks.  Production  is  already  far 
ahead  of  release  schedule,  with  four 
comedies  waiting  publication.  The 
second,  “ Twin  Husbands,”  shows 
the  star  trying  to  pose  as  his  own 
twin  brother ; “ Entertaining  the 

Boss,”  “ Keep  ’Em  Home  ” and,  for 
the  Holiday  season,  “ Christmas,” 
which  tells  an  amusing  story. 


including  events  of  the  French 
Revolution,  is  said  to  have  broken 
all  attendance  records  for  the  city. 

In  connection  with  the  booking 
Mr.  Shea  wrote  the  following  let- 
ter to  Hiram  Abrams,  president  of 
United  Artists  Corporation : 

“It  is  a pleasure  to  tell  you  how 
greatly  I am  pleased  with  the  re- 
ceipts we  are  getting  with  ‘Or- 
phans of  the  Storm’  at  my  Toronto 
theatre  (Shea’s  Hippodrome).  It 
is  double  the  business  ever  done  by 
any  former  picture  production  in 
Toronto.” 

Following  the  success  of  “Or- 
phans of  the  Storm,”  Manager 
Shea  showed  Lady  Diana  Manners 
in  “The  Glorious  Adventure,”  re- 
leased by  Allied  Producers  and 
Distributors  Corporation,  a United 
Artists  subsidiary  organization. 
This  picture  will  be  followed  by 
a number  of  other  noted  produc- 
tions being  released  by  United 
Artists. 


“Ching,  Ching,  China- 
man” Not  Laid  in 
Orient 

THE  first  Tom  Forman 
Production  for  Pre- 
ferred Pictures,  Inc., 
for  distribution  through  the 
A1  Lichtman  Corporation  is 
“ Ching,  Ching,  Chinaman,” 
which  is  now  being  com- 
pleted on  the  coast. 

The  principal  members  of 
the  cast  are  Lon  Chaney  who 
appears  as  Yen  Sin,  Harrison 
Ford  as  John  Malden,  the 
minister;  Marguerite  De  La 
Motte  as  Sympathy  Gibbs; 
John  Sainpolis  as  Nate  Snow 
and  Walter  Long  as  Daniel 
Gibbs. 

The  story  is  not  an  oriental 
one  as  the  title  might  indic- 
ate, but  deals  with  life  in  a 
New  England  fishing  village. 
Wilbur  Daniel  Steele,  the  au- 
thor, has  written  a number  of 
stories  about  a place  called 
Urkey,  and  “ Ching,  Ching, 
Chinaman  ” is  another  of  that 
series. 


“Captain  Blackbird” 
Filmed  in  Tahiti 

Director  R.  A.  Walsh  and  the 
cast  filming  Carey  Wilson’s  South 
Sea  romance,  “ Captain  Blackbird,” 
are  back  at  the  Goldwyn  studio 
from  Tahiti  where  they  spent  two 
months  at  work  on  the  exteriors 
and  ship  scenes. 

Director  Walsh  discovered  a na- 
tive _girl  whom  he  describes  as  a 
Polynesian  Pola  Negri.  She  has 
a small  part  in  “ Captain  Black- 
bird ” and  may  be  brought  to  this 
country  for  development.  Director 
Walsh  and  the  members  of  the 
company  say  the  girl  possesses 
beauty  and  dramatic  ability. 

“ Captain  Blackbird  ” will  be 
completed,  insofar  as  photography 
is  concerned,  within  two  weeks, 
after  which  editing  and  titling  will 
be  begun. 


Pathe  Predicts  Success 
For  New  Series 

Pathe’s  statement  that  it  never 
started  a new  series  of  comedies 
with  a better  initial  release  than 
“ One  Terrible  Day,”  first  of  Hal 
Roach’s  new  “ Our  Gang  ” series  of 
two-reelers,  is  reflected  in  reports 
from  Branch  Managers  following 
their  first  screening  of  that  picture. 

Pathe’s  announcement  of  a series 
of  “ Our  Gang  ” Comedies  for  re- 
lease once  every  four  weeks,  sup- 
plemented by  the  acknowledged 
quality  of  “ One  Terrible  Day,"  is 
said  to  have  stimulated  heavy  ad- 
vance bookings  of  the  entire  series. 


Bobby  Vernon  Appears 
in  Fighting  Clothes 

Bobby  Vernon  dons  fighting 
trunks  and  gloves  in  his  first 
Christie  Comedy  of  the  season 
which  is  called  by  the  lady-like 
title  “Pardon  My  Glove.”  Vera 
Steadman,  George  Pearce,  Ward 
Caulfield,  Tommy  O’Brien  and 
“Zack”  Williams  have  leading 
parts. 


Two  F.  B.  O.’s  at  N.  Y.’Capitol 

DeHaven  to  Make  Personal  Appearance 
at  Showing  of  “Their  First  Vacation” 


Toronto  Likes  “Two  Orphans” 

Griffith  Production  Draws  Big 
Crowds  in  Canadian  Theatres 


1516 


Motion  Picture  News 


F.  B.  O.  to  Release 

Sherlock  Holmes  Story 

BECAUSE  of  its  excellent 
reception  at  the  Capitol 
Theatre,  New  York, 
where  it  is  this  week  com- 
pleting its  run,  “ The  Hound 
of  the  Baskervilles,”  a screen 
version  of  the  Sherlock 

Holmes  novel  of  the  same 
name,  has  been  scheduled  for 
early  release  by  the  Film 
Booking  Offices  of  America, 
which  is  releasing  this  fea- 
ure.  This  production  will  be 
offered  to  exhibitors  early  in 
October,  and  will  follow 
“ The  Snowshoe  Trail,”  star- 
ring Jane  Novak,  which  is  the 
current  F.  B.  O.  Release. 

Entering  the  Capitol  The- 
atre with  practically  no  ad- 
vance advertising,  the  picture 
proved  the  drawing  power  of 
its  title  on  the  opening  day  by 
playing  to  highly  successful 
Sunday  business.  The  critical 
comment  was  universal  that 
this  novel  makes  excellent 
screen  material.  In  every  re- 
view the  character  develop- 
ment of  Sherlock  Holmes  as 
portrayed  by  Eille  Norwood 
was  commended. 


Fox  Specials  Endorsed 
By  Films  Committee 

The  Better  Films  Committee  of 
Atlanta,  Ga.,  through  its  president, 
Mrs.  B.  M.  Bogkin,  issued  a 
statement  this  week  endorsing  the 
first  two  of  the  Fox  schedule  of 
special  productions  for  this  season, 
to  be  shown  in  that  city.  The  en- 
dorsement concerns  “Silver  Wings” 
with  Mary  Carr,  and  “The  Fast 
Mail”  with  Charles  Jones  which  is 
an  adaptation  of  Lincoln  J.  Carter’s 
famous  stage  play. 

Three  Christie  Come- 
dies Play  Minneapolis 

Three  Christie  Comedies  played 
first  runs  in  Minneapolis  three 
weeks  in  succession,  and  in  that  ter- 
ritory, as  in  practically  all  of  the 
others,  leading  downtown  theatres 
are  ready  for  the  new  fall  series. 
“ Any  Old  Port,”  played  at  the 
State,  and  was  followed  by  “ Mile- 
a-Minute  Mary  ” at  the  Blue  Mouse 
and  then  by  “ Bucking  Broadway  ” 
at  the  Strand. 


New  .Universal  Series  Coming 

Group  Named  Prosperity  Nine  is  Being 
Completed  For  Release  This  Fall 


UNIVERSAL’S  new  series  of 
features  attractions,  to  be 
called  the  “ Prosperity  Nine,”  and 
to  be  released  this  fall,  is  nearing 
completion  at  Universal  City.  One 
of  the  nine  already  has  been  re- 
ceived in  the  East,  and  others  are 
expected  next  week. 

The  “ Prosperity  Nine  ” is  com- 
posed of  Universal  Attractions, 
made  by  such  stars  as  Frank  Mayo, 
Lois  Wilson,  Jack  Mulhall,  Her- 
bert Rawdinson,  Gladys  Walton, 
Hoot  Gibson,  Colleen  Moore, 
Ralph  Graves  and  Cullen  Landis. 
Universal’s  best  corps  of  directors 
has  been  engaged  in  turning  out 
these  special  productions.  Carl 
Laemmle  has  named  the  group  the 
Prosperity  Nine  because  he  be- 
lieves ihe  pictures  will  arrive  on 


the  screen  simultaneously  with  a 
wave  of  better  times. 

The  pictures,  to  be  released  one 
each  week  beginning  October  23, 
are  “ Wolf  Law,”  starring  Frank 
Mayo,  directed  by  Stuart  Paton; 
“ Broad  Daylight,”  featuring  Lois 
Wilson,  and  Jack  Mulhall,  directed 
by  Irving  Cummings;  “Another 
Man’s  Shoes,”  starring  Herbert 
Rawlinson,  directed  by  Jack  Con- 
way; “The  Lavender  Bath  Lady,” 
a new  Gladys  Walton  feature; 
Hoot  Gibson  in  “ Ridin’  Wild;” 
“The  Jilt,”  an  all-star  production, 
directed  by  Irving  Cummings; 
“ The  Altar  Stairs,”  starring  Frank 
Mayo ; Colleen  Moore  and  Cullen 
Landis  in  “ Forsaking  All  Others,” 
directed  by  Emile  Chautard,  and 
“ One  Wonderful  Night,”  another 
Herbert  Rawlinson  feature. 


“One  Terrible  Day”  at 
New  York  Rivoli 

THE  new  Hal  Roach 
“ Our  Gang  ” series  of 
two-reel  children  and 
animal  comedies  made  its  first 
appeal  to  New  York  audi- 
ences at  the  Rivoli  with  “ One 
Terrible  Day.”  According  to 
New  York  newspaper  review- 
ers, “ Our  Gang  ” has  made 
an  auspicious  beginning.  The 
Herald  said: 

“ The  outstanding  hit  of  the 
bill  is  a rollicking  Pathe  com- 
edy, ‘ One  Terrible  Day,’  in 
which  a parcel  of  kids  on  an 
outing  do  all  that  they  can  to 
wreck  the  peace.” 

The  World  said:  “There  is 
an  extremely  funny  comedy 
film  tacked  to  the  bill  at  the 
Rivoli  called  ‘ One  Terrible 
Day,’  dealing  with  philan- 
thropic women  and  slum  chil- 
dren.” 


Long  Runs  for  Fox  Specials 


Turpin  to  Be  Seen  in 
Desert  Satire 


“Over  the  Hill” 
in  Australian 

THE  advent  of  the  big  Fox 
specials,  such  as  “ Over  the 
Hill,”  “Connecticut  Yankee”  and 
“The  Queen  of  Sheba,”  is  causing 
a change  in  the  methods  of  the  ex- 
hibitors in  Australia  and  New 
Zealand,  according  to  reports 
from  the  Fox  offices  in  New  York 
City. 

Mr.  Fox  says  that  until  the  ad- 
vent of  these  big  productions  the 
picture  houses  had  been  showing 
about  16,000  feet  of  film  at  each 
performance,  using  two  features, 
and  the  exhibitor  was  contracting 
for  his  films  at  so  much  per  week, 
instead  of  buying  each  feature,  as 
is  done  in  this  country.  The  rental 
price  of  the  big  picture  was  so  much 
in  advance  of  the  weekly  film  rental 
that  the  city  exhibitors  were  com- 
pelled to  turn  to  long  runs.  With 
the  overwhelming  success  of  “Over 
the  Hill,”  the  first  of  the  big  Fox 
pictures  shown,  the  surburban 
theatre  exhibitors  immediately  be- 
gan to  clamor  against  these  long 
city  runs,  claiming  that  the  short 
runs  should  continue,  so  that  they 
would  be  able  to  cash  in  better 
with  the  pictures. 

But  before  the  matter  came  to 
a head,  the  suburban  exhibitors 
found  that  the  long  city  runs 
caused  the  suburban  patrons  to  get 
quite  excited  over  the  new  picture 
and  that  the  suburban  theatre 
profited  to  a greater  extent. 

The  Australasian  exhibitors  have 
been  shown,  and  have  taken  advan- 
tage of  the  American  methods  of 
exploitation,  going  in  for  extensive 
newspaper  advertising,  running 
three  and  four  column  ads  half, 
three-quarters  and  whole  pages 
deep.  They  play  up  in  bold  type, 
the  fact  that  “Over  the  Hill”  ran 
a year  on  Broadway. 

The  newspapers  in  Sydney,  Mel- 
bourne, Auckland,  Wellington  and 
in  the  smaller  cities  give  the  exhi- 
bitors excellent  support. 

Fox  is  now  showing  first  run  in 
Hoyt’s  theatre,  Sydney,  instead  of 
the  Empress  and  the  Majestic 


Is  Well  Liked 
Film  Theatres 

The  manner  in  which  W.  J. 
Hutchinson,  the  Fox  New  York 
representative  in  Australasia,  got 
behind  the  big  specials  has  con- 
vinced exhibitors  that  proper  ex- 
ploitation and  plenty  of  it  will  get 
the  people  into  the  theares  and 
bring  them  big  returns. 


Meighan  on  Way  East 
to  Make  Picture 

Immediately  after  the  completion 
of  “ The  Man  Who  Saw  Tomor- 
row,” Thomas  Meighan,  Para- 
mount star,  left  Hollywood  Tues- 
day for  New  York  where  he  will 
start  work  at  the  Long  Island 
studio  in  “ Back  Home  and  Broke,” 
by  George  Ade.  Director  Alfred 
Green  and  his  staff  will  follow  in  a 
few  days,  as  also  will  Lila  Lee, 
who  has  been  assigned  the  leading 
f e m i n i n e role,  and  Laurance 
Wheat,  who  will  work  in  the  pic- 
ture. 

On  his  way  East  Mr.  Meighan 
will  stop  at  the  home  of  Mr.  Ade 
in  Indiana  for  final  consultation 
with  the  author  on  this,  his  second 
original  screen  story  for  the  star. 


The  novel  appearance  of  Ben 
Turpin,  dressed  as  a Sheik,  is  one 
of  the  many  interesting  situations 
in  “ The  Shriek  of  Araby,”  a 
recently  completed  Mack  Sennett 
comedy  special,  for  First  National 
release. 

Ben  Turpin  presents  a ridicu- 
lously odd  appearance  in  fez  and 
red  pantaloons,  with  a threatening 
looking  sword  dangling  at  his  side. 
The  balance  of  the  cast  has  been 
well  and  carefully  chosen. 

In  “The  Shreik  of  Araby”  Ben 
Turpin  assumes  a character  entirely 
new.  This  latest  comedy  special 
starring  Turpin  is  now  in  the  cut- 
ting and  titling  department  pre- 
paratory to  early  release  by  First 
National.  It  was  directed  by  F. 
Richard  Jones. 


Ade  Gives  Private  Show- 
ing of  “Grandma’s  Boy” 

“ Fun,  to  be  appealing,  need  not 
be  expressed  in  words.”  This  is  the 
judgment  of  George  Ade,  voiced 
after  he  had  seen  “ Grandma’s 
Boy.”  The  humorist  took  steps  to 
arrange  a private  view  for  his 
friends  at  his  home  in  Brook,  Ind. 

“The  original  treatment  of  all  the 
episodes,  direction,  characterizations 
and  photography  are  all  very  good,” 
said  Mr.  Ade. 


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1517 


“West  of  Chicago’’  Is 
Said  to  Be  Thriller 

CHARLES  JONES  in 
“ West  of  Chicago,” 
will  be  released  early 
in  September  by  the  Fox  Film 
Corporation.  The  story,  a 
western  melodrama,  is  by 
George  Scarborough,  the 
playwright,  and  is  said  by  the 
producers  to  be  full  of  thrills 
and  unusual  situations. 

Jones,  as  Conroy  Daly,  as- 
sists in  unravelling  a murder 
mystery,  performing  some 
surprising  stunts  in  the  proc- 
ess and  incidentally  winning 
the  heroine. 

The  supporting  cast  is 
headed  by  Renee  Adoree  and 
the  direction  is  by  Scott  Dun- 
lap and  C.  R.  Wallace. 


Song  and  Fox  Trot 
Written  for  Jackie 
Coogan 

Jackie  Coogan  now  is  the  hero 
of  a song.  Having  won  the  hearts 
of  motion  picture  patrons  all  over 
the  world  as  the  star  in  First  Na- 
tional Attractions,  Jackie  will  now 
go  down  in  history  along  with 
“ Sweet  Rosie  O’Grady,”  “ Little 
Boy  Blue,”  and  others  immortalized 
by  music. 

The  song  dealing  with  the  star 
in  “ Peck’s  Baa  Boy  ” and 
“Trouble,”  is  entitled,  “Jackie,” 
and  is  a fox  trot.  It  was  written 
especially  for  and  dedicated  to 
Jackie  Coogan  by  Vaughn  De 
Leath,  and  the  air  will  be  featured 
as  a musical  theme  in  all  his  pic- 
tures. The  song  is  published  by  M. 
Witmark  & Sons,  New  York. 


Fox  Announces  “Youth 
Must  Have  Love’’ 

“ Youth  Must  Have  Love,”  the 
new  Fox  picture  starring  Shirley 
Mason,  will  be  released  October  5. 
Directed  by  Joseph  Franz,  the  story 
is  said  to  provide  Miss  Mason  with 
a novel  character  and  to  permit  her 
to  exhibit  her  skill  as  a toe-dancer. 

Miss  Mason  wears  a number  of 
handsome  frocks  in  “ Youth  Must 
Have  Love.”  She  also  has  some- 
thing novel  in  the  line  of  riding 
suits  for  cross  saddle  purposes.  A 
sleeveless  coat  is  worn  over  a 
checkered  blouse  of  a becoming 
cut  and  there  are  trim  breeches 
and  riding  boots. 

The  company  in  support  of  Miss 
Mason  is  headed  by  Wallace  Mc- 
Donald. 


Century  Comedies  Make 
Additions  to  Casts 

Important  appointments  to  the 
casts  of  Century  Comedies  are  an- 
nounced by  Abe  Storm. 

“Kewpie”  King,  formerly  with 
the  United  Studios,  has  been  en- 
gaged by  Mr.  Storm  to  support 
Lee  Moran.  “Kewpie”  weighs 
well  over  200  pounds. 

Thomas  Wonder,  the  six-year- 
old  dancer  who  appeared  with  An- 
nette Kellerman  makes  his  debut 
in  pictures,  appearing  with  Baby 
Peggy  in  “The  Little  Match  Girl,” 
a Century  comedy  now  in  the 
course  of  production. 


Exploit  Castle  Road  Shows 

Parades  and  Window  Advertising  Used 
With  “Slim  Shoulders”  Openings 


RENE  CASTLE  in  “ Slim  Shoul- 
ders,” released  by  the  W.  W. 
Hodkinson  Corp.,  and  the  Irene 
Castle  Fashion  Promenade  opened 
to  capacity  houses  in  three  different 
points  last  Sunday.  The  theatres 
and  cities  where  the  attraction  is 
playing  this  week  are  the  Capitol  in 
Detroit,  Princess  in  Quincy,  111.,  and 
the  Rialto  in  Newark. 

Next  week  the  shows  move  on 
to  the  Brooklyn  Mark  Strand,  the 
Princess  in  Springfield,  111.,  and 
the  Capitol  in  Jackson,  Mich. 

The  opening  in  Newark  on  Sun- 
day was  accompanied  by  an  inten- 
sive exploitation  compaign  through- 
out the  week,  closing  on  Saturday 
with  a big  parade  through  the 
principal  streets  of  the  city. 

Other  noteworthy^  campaigns 


were  conducted  in  Quincy  and  De- 
troit, where  the  Hodkinson  repre- 
sentatives kept  the  towns  keyed  up 
with  parades,  window  displays  and 
other  novelties. 

The  Quincy  opening  is  also  re- 
ported as  one  of  the  biggest  in  the 
history  of  the  house  and  indications 
are  that  the  picture  and  promenade 
will  break  the  house  records  for 
attendance. 

Home  office  officials  are  enthus- 
iastic over  the  first  week  reports  of 
the  production  and  it  is  anticipated 
that  the  Irene  Castle  Fashion 
Promenade  will  be  one  of  the  most 
successful  road  shows  ever  sent 
out  of  New  York.  Sufficient 

bookings  have  already  been  accept- 
ed to  keep  each  company  out  for 
more  than  three  months. 


“Till  We  Meet  Again”  Ready 

First  Dependable  Pictures  Production 
For  Release  by  Associated  Exhibitors 


SINCE  the  announcement,  made 
recently,  that  Dependable  Pic- 
tures Corporation  has  finished  its 
first  production,  “Till  We  Meet 
Again,”  and  placed  it  with  Asso- 
ciated Exhibitors  for  release,  Mor- 
ris Kohn,  president  of  the  former 
organization,  has  ■ received  many 
letters  and  telegrams  of  congratu- 
lation from  picture  executives  and 
exhibitors. 

The  tone  of  these  communications 
shows  that  the  return  of  Mr.  Kohn, 
who  was  president  of  Realart  Pic- 
tures Corporation  until  its  absorp- 
tion, to  the  active  leadership  of  a 
film  enterprise,  is  warmly  welcomed. 
During  his  long  career  in  the  in- 
dustry, Mr.  Kohn  has  developed  an 
acquaintance  with  exhibitors  that 
is  country  wide. 

It  is  felt,  too,  that  Dependable  is 
entering  upon  its  career  under  par- 


ticularly favorable  circumstances. 
Arthur  S.  Kane,  president  of  Asso- 
ciated Exhibitors,  announces  the 
release  of  “Till  We  Meet  Again” 
on  October  15th. 

The  cast  of  “ Till  We  Meet 
Again  ” is  headed  by  Mae  Marsh, 
well  known  for  her  work  in  “ The 
Birth  of  a Nation,”  “ Intolerance,” 

“ The  Face  in  the  Dark,”  “ Hidden 
Fires,”  and  other  big  successes,  and 
associated  with  her  in  important 
characterizations  are  Norman 
Kerry,  Martha  Mansfield,  Walter 
Miller,  Julia  Swayne  Gordon,  Cyril 
Chadwick,  J.  Barney  Sherry,  Tam- 
many Young,  Denny  Hughes,  Fred 
Kalgren,  and  Dick  Lee. 

The  story,  which  is  said  to  carry 
a peculiarly  dramatic  appeal,  is  by 
William  Christy  Cabanne,  who  also 
had  charge  of  the  direction.  The 


Police  Tie-Ups  Bring  Results 

Many  Exploitation  Concessions  are 
Allowed  on  “In  the  Name  of  the  Law” 


The  police  tie-ups  arranged  on 
the  Emory  Johnson  photodrama, 
“ In  the  Name  of  the  Law,”  by  the 
Film  Booking  Offices  field  force, 
continue  to  obtain  all  manner  of 
important  concessions  in  first  run 
centres,  making  it  possible  to  put 
over  exploitation  campaigns  of  un- 
usual magnitude. 

Perhaps  the  most  extraordinary 
exploitation  arranged  to  aid  the 
picture  is  the  police  parade  stunt. 
In  Des  Moines,  Jess  Day,  manager 
of  the  Palace  theatre,  stopped 
traffic  half  a dozen  times  during 
the  day.  He  obtained  a motion 
picture  camera  with  which  he  “shot” 
scenes  of  the  police  parade,  to  be 
shown  in  connection  with  “ In  the 
Name  of  the  Law  ” at  his  theatre. 
Practically  this  same  campaign  was 
staged  in  Portland,  Oregon,  where 
the  picture  ran  at  the  Blue  Mouse 
theatre;  in  Los  Angeles,  in  Enid, 
Oklahoma,  while  similar  drives 
were  executed  in  Cleveland,  Buf- 
falo, Atlantic  City,  Topeka  and 


That  the  picture  is  worthy  of  the 
advertising  afforded  it  and  is  able 
to  stand  up  against  the  hardest  op- 
position is  shown  by  the  Blue 
Mouse  in  Portland,  which  wired : 
“ ‘ In  the  Name  of  the  Law  ’ opened 
to  greatest  business  in  the  history 
of  the  house.” 

Fred  Desberg,  of  Loew’s  State  in 
Cleveland,  wired : “ ‘ In  the  Name 
of  the  Law  ’ opened  yesterday  to 
very  big  business.  Picture  offers 
great  opportunities  for  exploitation 
and  tie-ups.” 

“ Any  exhibitor,”  wrote  A.  H. 
McLaughlin,  manager  of  the  Cri- 
terion theatre  of  Oklahoma  City, 
“ who  will  exploit  ‘ In  the  Name  of 
the  Law  ’ like  we  did  will  reap  a 
box  office  reward.” 

In  Tulsa,  Oklahoma,  the  picture 
opened  at  the  Broadway  theatre, 
and  despite  the  fact  that  the 
weather  was  hot  and  the  house 
opened  against  big  opposition,  the 
opening  smashed  all  summer  rec- 
ords. 


“Kentucky  Derby” 
Coming  to  Screen 

UnTHE  KENTUCKY 
X DERBY,”  a screen 
version  of  Charles  T. 
Dazey’s  “ The  Suburban,”  is 
being  edited  and  will  soon  be 
available  for  exhibitors.  The 
picture  is  a Universal-Jewel 
Production,  featuring  Regin- 
ald Denny,  star  of  the  “ Lea- 
ther Pushers,’”  and  directed 
by  King  Baggot. 

In  addition  to  Mr.  Denny, 
the  cast  includes:  Lillian 

Rich,  Wilfred  Lucas,  Emmet 
King,  Walter  Grail,  Gertrude 
Astor,  Lionel  Palmore, 
Kingsley  Benedict,  Bert 
Woodruff,  Harry  Carter,  Bert 
Tracy,  Pat  Harmon,  Anna 
Hernandez  and  Verne  Win- 
ter. 


“The  Storm”  Acclaimed 
at  Detroit  Showing 

“ The  Storm,”  Universal’s  Jewel 
production  of  Langdon  McCor- 
Cormick’s  famous  stage  play,  drew 
great  praise  at  its  recent  preview 
showing  in  the  Adams  theatre,  De- 
troit, Mich.  The  showing  was  at- 
tended by  a large  audience  of  ex- 
hibitors, public  officials,  newspaper 
men  and  other  invited  guests.  ^ 
The  Detroit  Free  Press,  in  com- 
menting upon  the  showing  and  the 
picture,  said  : 

This  picture,  produced  by  the 
Universal  Film  Company,  promises 
to  take  place  among  the  great  pro- 
ductions of  the  year.  It  contains 
all  the  elements  which  go  to  make 
up  a successful  photoplay,  includ- 
ing heart  interest,  action,  dramatic 
situations  which  grip  powerfully, 
continuity,  perfection  of  detail  and 
masterful  direction. 

Reginald  Barker  directed  the 
picture  with  consummate  skill. 

The  Storm  ’ will  be  shown  in 
Detroit  about  the  middle  of  Sep- 
tember, when  it  will  come  to  the 
Adams  for  an  indefinite  run.” 


Loew  Houses  Showing 
“Rich  Men’s  Wives” 

The  Loew  theatre  chain  in 
^Greater  New  York  is  now  playing 
“Rich  Men’s  Wives”  the  first  of 
the  Preferred  Pictures  to  be  re- 
leased under  the  new  Ben  Schul- 
bery-Al  Lichtman  producing  and 
distributing  plan. 

The  booki  ng,  which  provides  for 
96  days,  was  launched  at  the  State 
in  New  York  and  the  Metropolitan 
in  Brooklyn  simultaneously.  In 
spite  of  warm  weather  and  strong 
competition  from  the  big  Broad- 
way first  runs,  the  picture  made  a 
creditable  showing. 


Educational  Books 
Honolulu  Theatre 

Kahn  and  Greenfield,  owners  of 
a big  circuit  of  theatres  in  and 
about  San  Francisco,  have  just  com- 
pleted a big  picture  house  in  Hono- 
lulu, and  have  signed  for  the  entire 
list  of  pictures  to  be  furnished  by 
Educational  Film  Exchanges,  Inc., 
during  the  present  season. 

This  means  that  Educational  will 
supply  practically  all  of  the  short 
subjects  for  this  fine  new  house, 
except  for  a few  special  star  pro- 
ductions. 


1518 


Motion  Picture  News 


“Face  to  Face”  Is  Well  Cast 

Well-known  Actors  to  Be  Seen  in 
Playgoers’  New  Mystery  Melodrama 


Six  Leading  Ladies 
in  Christie  Comedies 

CHRISTIE  COMEDIES 
will  have  six  different 
leading  ladies  in  their 
first  five  pictures  this  fall. 
Here’s  the  line-up:  Viola 

Daniel  and  Helen  Darling  ap- 
pear with  Neal  Burns  in  the 
first  picture,  “ That  Son  of  a 
Sheik”;  Vera  Steadman  plays 
the  lead  with  Bobby  Vernon 
in  “Pardon  My  Glove”; 
Dorothy  Devore  is  starred  in 
“Let  ’Er  Run”;  Charlotte 
Merriam,  former  Christie  girl, 
has  been  re-engaged  for  the 
fourth  comedy,  a house-boat- 
ing expedition;  and  Charlotte 
Stevens  supports  Bobby  in 
the  next  picture  of  the  series. 


Life-like  “ Stills  ” for 
Doug’s  “Robin  Hood’’ 

Those  theatres  that  book  “ Doug- 
las Fairbanks  in  Robin  Hood”  will 
have  what  is  believed  to  be  the 
most  artistic  and  useful  set  of  stills 
with  which  to  publicize  this  feature, 
that  has  ever  been  turned  out 

These  pictures  are  unique  in  that 
they  have  been  made  with  a graflex 
camera  and  were  snapped  during 
the  action  of  the  play  instead  of  be- 
ing posed  after  the  taking  of  the 
scene.  As  a result  they  express  the 
.spirit  of  the  story  and  depict  the 
■same  grace  and  naturalness  of  the 
players  that  is  expressed  on  the 
screen.  Art  critics  who  have  viewed 
the  prints  declare  them  to  be  the 
most  meritorious  photographs  ever 
taken  in  connection  with  a film  play. 


WITH  a strong  cast  and  tell- 
ing a story,  the  Playgoers 
feature,  “Face  to  Face,”  out  Sep- 
tember 17th,  is  said  to  rank  high 
among  the  year’s  offerings. 

Marguerite  Marsh  and  Coit 
Albertson  play  the  featured  leads. 
Marguerite  is  a sister  of  Mae 
Marsh,  and  both  girls  began  their 
screen  careers  under  the  direction 
of  D.  W.  Griffith. 

Coit  Albertson,  a pleasing  lead- 
ing man,  had  important  roles  in 
“Madam  Sherry”  and  “The  Girl 
from  Rector’s,”  starred  in  “Stub- 
born Cinderella”  and  “The  Dance 
Dream,”  and  has  been  prominent 
in  Universal,  Fox  and  Metro  fea- 
tures. The  remainder  of  the  cast 
is  equally  satisfactory,  and  includes 
William  Kendall,  Edna  Holman, 
Joseph  Marba,  Richard  Stewart, 
Cleo  Rand  and  Frances  White. 

“Face  to  Face,”  which  is  in  five 
reels,  presents  a drama  in  which 
Bert  Manners  is  being  tried  for 
the  shooting  of  John  Weston,  a 
financier.  Evidence  is  against  him, 
for  he  admits  breaking  into  the 
house  for  the  purpose  of  stealing, 
and  firing  a revolver,  but  insists  he 
shot  at  a young,  not  an  elderly  man. 
Helen  Marsley,  school  chum  of  the 
victim’s  daughter,  and  in  love  with 
his  son,  Jack,  does  some  investi- 
gating after  curious  actions  and 
remarks  by  Martin  Hartley,  a rela- 
tive, have  aroused  her  suspicions. 
In  the  midst  of  the  trial,  Helen 


rushes  into  the  courtroom  with 
evidence  that  shows  that  Manners 
shot  at  his  own  reflection  in  a mir- 
ror. A letter  found  in  Hartley’s 
room,  written  by  Weston  to  his 
son,  explains  his  suicide  and  the 
whereabouts  of  certain  bonds, 
which  have  been  missed.  Hartley, 
called  to  the  stand,  confesses  to 
stealing  the  bonds  and  keeping 
the  suicide  secret  to  hide  his 
theft. 

Associated  exhibitors  announce 
that  “Face  to  Face”  is  a story  to 
keep  the  public  guessing,  and  the 
surprise  that  comes  in  the  last  reel 
is  by  no  means  the  least  of  the 
appealing  situations. 


Mabel  Normand  Re- 
lease Optimistic 
in  Theme 

Mack  Sennett  announces  that 
“ Suzanna,”  starring  Mabel  Nor- 
mand, is  completed  and  will  be  re- 
leased through  First  National.  Di- 
rector F.  Richard  Jones  and  Miss 
Normand  say  that  they  have  com- 
bined their  best  efforts  in  the  mak- 
ing of  this  picture. 

The  theme  of  “ Suzanna  ” is  one 
of  optimism.  The  story  deals  with 
the  experiences  of  two  girls,  born 
of  families  at  the  two  extremes  of 
society  and  who,  through  knavery, 
have  been  substituted  for  each 
other  at  the  time  of  their  births. 


Next  Paramount  Re- 
lease, Stevenson’s 
“Ebb  Tide” 

George  Melford’s  production  of 
“ Ebb  Tide,”  the  Stevenson  - Os- 
bourne story,  will  be  ready  for  re- 
lease soon  as  a Paramount  Picture. 

The  story  was  adapted  by 
Waldemar  Young  and  it  is  reported 
that  he  has  kept  the  South  Sea  at- 
mosphere of  the  original,  in  his 
film  version. 

The  producers  announce  that  one 
of  the  high  points  in  the  story  is  a 
realistic  fight  with  an  octopus. 

The  cast  is  headed  by  Lila  Lee 
and  James  Kirkwood.  Among 
those  supporting  them  are  Ray- 
mond Hatton,  George  Fawcett, 
Noah  Beery  and  Jacquelin  Logan. 

Bert  Glennon  was  in  charge  of 
the  photography  and  C.  V.  Clegg 
acted  as  assistant  director. 


French  Fire  Chief  Sees 
Hollywood 

Major  Paul  Varginot,  chief  of 
the  fire  department  of  Paris, 
France,  went  from  San  Francisco 
to  Los  Angeles  to  have  a look  at 
the  movies,  so  ’tis  said. 

Among  the  many  studios  he  felt 
impelled  to  visit  was  that  of  Mary 
Pickford  and  Douglas  Fairbanks. 
It  is  said  that  Douglas  Fairbanks 
apologized  for  not  being  able  to 
show  the  chief  a fire  at  the  studio, 
but  the  chief  responded  by  saying 
that  the  sets  for  Douglas  Fair- 
banks in  “Robin  Hood”  and  “Tess 
of  the  Storm  Country”  were  al- 
most as  exciting. 


Have  You  Attractions 

To  Draw  Business 

(SUNDAYS  ONLY) 

Republic  Theatre 

Broadway  and  42d  Street 


Apply  JEROME  ROSENBERG,  Lessee 
SAVOY  THEATRE,  34th  St.  and  Broadway 
Telephone  6691  Fitzroy 


1519 


September  23,  1922 

OFFERINGS  SALES  PURCHASES 


In  the  Independent  Field 

— rMtAM*oA  by  CHESTER  J.  ™rrn—  - - » 


Federated  Comedies 
to  be  Censorproof 

JOE  BRANDT,  executive 
director  of  the  Federated 
Film  Exchange  of  Amer- 
ica, Inc.,  wires  the  New  York 
office  that  he  has  had  a con- 
ference with  Joe  Rock  and 
Ben  Wilson,  who  are  produc- 
ing a series  of  comedies  for 
the  “ Federated,”  at  which 
plans  were  formulated  not  to 
sidestep  from  the  original  in- 
tention of  making  high  class 
comedies;  and  above  all  it 
was  determined  that  the  new 
comedies  being  produced 
must  be  censorproof.  Pri- 
marily the  conference  was 
called  to  give  the  directors 
first  hand  information  which 
was  gleaned  by  Joe  Brandt 
from  the  theatre  owners  and 
exchanges  visited  by  him  in 
his  trip  to  the  coast. 


Arrow  Picture  Bought 
by  Barbee's  Loop 

That  Arrow  pictures  continue  to 
meet  with  their  usual  reception  in 
Chicago  is  evidenced  in  two  let- 
ters just  received  at  the  home  office 
of  the  company  from  Frank  Zam- 
breno,  who  operates  Progress  Pic- 
tures Company  in  the  above  men- 
tioned city.  In  the  first  of  these 
two  letters  Mr.  Zambreno  says  that 
Barbee’s  Loop  theatre  has  con- 
tracted for  “ The  Broken  Silence,” 
which  many  people  consider  one  of 
James  Oliver  Curwood’s  best  pic- 
tures. 

The  second  letter  states  that  the 
same  theatre  ran  “ Back  to  Yellow 
Jacket”  during  the  week  of  Sep- 
tember 3.  These  two  bookings  are 
quoted  as  being  particularly  signifi- 
cant in  view  of  the  drive  which  the 
various  independent  exchanges 
handling  Arrow  product  are  mak- 
ing in  order  to  make  Arrow  Month 
—September— memorable. 


“The  Jelly  Fish”  Being 
Gut  and  Titled 

The  second  Smith-Cadwell  pro- 
duction has  been  completed  and  is  in 
the  cutting  room. 

Wyndham  Standing  is  the  star 
and  is  supported  by  Dorothy  Mac- 
kaill  and  J.  Barney  Sherry.  Hamil- 
ton Smith  directed  the  feature  and 
Arthur  Cadwell  is  the  Cinmatogra- 
pher. 

Immediately  upon  completing 
“ The  Jellyfish,”  Wyndham  Stand- 
ing sailed  for  Holland  to  co-star 
with  Marguerite  Marsh,  in  “ The 
Lion’s  Mouse.” 

Advance  reports  state  “ The  Jelly- 
fish ” is  a super  production,  and  one 
of  the  brightest  pictures  of  the  year. 

Producers  Security  Corporation 
will  handle  the  releasing  arrange- 
ments. 


Special  Screenings  Planned 

“Sure-Fire  Flint”  Will  be  Shown  to 
Exchange  Managers  and  Exhibitors 


WITH  the  completion  of  the 
first  print  this  week  of 
“Sure-Fire  Flint  ” featuring  Johnny 
Hines,  and  supported  by  Doris 
Kenyon,  Edmund  Breese,  Robert 
Edeson,  J.  Barney  Sherry,  Effie 
Shannon  and  Charles  Gerrard, 
it  was  announced  that  Lester 
Scott,  sales  manager  of  Affiliated 
Distributors,  Inc.,  would  leave 
shortly  on  a coast  to  coast  trip 
taking  in  the  various  exchanges 
with  the  print  in  his  possession. 

It  is  Scott’s  first  intention  to 
stop  off  at  all  the  exchanges  from 
Philadelphia  to  Los  Angeles  that 
have  contracted  for  the  release  of 
“Sure-Fire  Flint,”  and  screen 
Johnny  Hines’  latest  six  reel 
comedy-drama  for  each  local  ex- 
change and  its  salesman.  Coinci- 
dent with  this  Affiliated  Exchange 
managers  have  arranged  to  have 
all  the  principal  first-run  theatre 
owners  in  their  respective  terri- 
tories attend  the  screening  as  soon 
as  Scott  arrives  with  the  print.. 

According  to  present  Reports  is- 
sued from  C.  C.  Burr’s  offices, 
“Sure-Fire  Flint”  has  already  made 


a better  sales  record  to  exchanges 
than  Johnny  Hines  first  starring 
feature,  “Burn  ’Em  Up  Barnes,” 
which  is  still  playing  to  capacity 
houses  all  over  the  country. 

C.  C.  Burr,  producer  of  Johnny 
Hines  in  “Sure-Fire  Flint”  an- 
nounces that  each  of  the  one,  three 
and  six  sheets  soon  to  be  issued  on 
“Sure-Fire  Flint”  have  been  de- 
signed not  from  the  production 
stills  as  has  formerly  been  the 
case,  but  from  enlargements  of  the 
actual  film  negative.  This  devia- 
tion from  the  usual  course  was  the 
result  of  the  clearness  of  the  photo- 
graphy obtained  by  Billy  Bitzer, 
former  chief  cameraman  for  D. 
W.  Griffith  and  Charles  Gilson, 
both  of  whom  were  engaged  to 
“ shoot  ” “ Sure-Fire  Flint.” 

Charles  Murray,  veteran  Mack 
Sennett  star  and  one  of  the  leading 
lights  of  the  film  comedy  world, 
was  signed  up  this  week  by  C.  C. 
Burr  to  appear  with  Rav  McKee, 
former  lead  to  Shirley  Mason,  in 
Burr’s  new  “All-Star  Comedies,” 
which  shortly  will  make  it’s  debut 
to  the  trade  and  public. 


Atlantic  City  Opening  Success 

“Night  Life  in  Fiollywood”  Plays  to 
Large  Business  at  Premiere  Showing 


BACKED  by  a heavy  exploitation 
and  advertising  campaign, 
“ Night  Life  in  Hollywood,”  re- 
leased by  Arrow,  opened  to  big 
business  at  the  Wood’s  theatre,  At- 
lantic City,  N.  J.,  on  Monday,  Sep- 
tember 11. 

Mr.  Starkman,  managing  direc- 
tor, made  liberal  use  of  twenty- 
four-sheet,  six-sheet  and  three- 
sheet  stands  in  every  section  of  the 
city  and  almost  without  exception 
every  desirable  shop  window  car- 
ried a card  so  that  the  townspeople 
knew  when  and  where  to  expect 
the  production.  In  conjunction  with 
this  he  distributed  in  the  theatre, 
during  the  week  prior  to  the  en- 
gagement of  the  picture,  novelty 
souvenir  postcards  whereon  were 
imprinted  photographs  of  the  dif- 
ferent stars  who  play  in  “ Night 
Life  in  Hollywood,”  and  an  un- 
usual amount  of  space  was  used  in 
the  daily  newspapers. 

The  opening  of  the  picture  fol- 
lowed immediately  after  the  closing 
of  the  Atlantic  City  pageant.  This 
was  a fortunate  coincidence  for  it 
permitted  of  a tie-up  that  resulted 
in  many  additional  admissions.  One 
of  the  features  of  the  pageant  was 
a tremendous  inter-city  beauty  con- 
test, in  which  Arrow  Film  Corpo- 
ration co-operated  by  offering  a 
motion  picture  contract  to  one  girl 


chosen  from  the  ranks  of  the  con- 
testants. After  a great  deal  of  de- 
liberation a girl,  Edria  Fisk,  of 
Trenton,  N.  J.,  was  chosen  and 
given  a contract  under  the  terms 
of  which  she  will  appear  in  “Jac- 
queline,” a forthcoming  James 
Oliver  Curwood  story,  directed  by 
Dell  Henderson  and  produced  by 
Pine  Tree  Pictures,  Inc. 

Another  interesting  feature  of 
the  exploitation  campaign,  which 
assisted  in  putting  the  picture  over 
the  top,  was  a gorgeously  deco- 
rated float,  which  was  introduced 
into  the  boardwalk  parade,  bearing 
the  billing  of  the  production.  This 
float,  done  in  vivid  purple  and  flam- 
ing orange,  carried  two  shapely 
young  misses  in  attractive,  similar- 
ly colored  bathing  suits,  and  was 
the  occasion  of  considerable  com- 
ment. 

Frankie  Lee  Comedies 
Being  Cast 

Clarence  Bricker  left  New  York 
city  for  Los  Angeles  last  Thursday 
and  reached  there  this  week,  im- 
mediately starting  to  cast  the  first 
of  the  new  series  of  two-reel 
Frankie  Lee  comedies. 

The  new  Frankie  Lee  comedies 
will  be  distributed  through  East 
Coast  Productions, 


Bromberg  Forming 
State  Rights  Cor- 
poration 

Arthur  C.  Bromberg  of  the 
Arthur  C.  Bromberg  attrac- 
tions, operating  independent 
exchanges  in  Atlanta,  Char- 
lotte and  New  Orleans,  spent 
last  week  in  New  York  at  the 
offices  of  the  Arrow  Film 
corporation  and  has  just  an- 
nounced the  closing  of  one  of 
the  biggest  independent  deals 
ever  made  in  the  southeastern 
territory. 

Mr.  Bromberg  announced 
while  in  New  York  that  he  is 
at  work  on  the  formation  of  a 
new  corporation  capitalized  at 
$100,000,  to  be  known  as 
Progress  Pictures,  Inc.,  which 
corporation  will  take  over  and 
distribute  the  product  already 
controlled  by  the  Arthur  C. 
Bromberg  attractions  and  in 
addition  the  new  company 
has  purchased  from  Arrow 
Film  corporation  a program 
consisting  of  forty  single  reel 
subjects,  twenty-six  features 
and  three  special  productions. 


Seiter  to  Direct  “Beau- 
tiful and  Damned” 

William  A.  Seiter  is  back  in 
Hollywood  with  a fresh  coat  of 
tan  and  some  new  ideas  to  incor- 
porate in  the  film  version  of  F. 
Scott  _ Fitzgerald’s  book,  “The 
Beautiful  and  Damned,”  which 
he  has  been  engaged  by  Warner 
Brothers  to  direct.  Seiter  recently 
slipped  away  to  Catalina  Island  for 
a short  outing  and  for  seclusion  in 
which  to  study  his  new  undertak- 
ing. 

Seiter  established  himself  as  a 
director  of  farce-comedy  in  his 
handling  of  the  Doris  May  series 
ot  pictures,  recently  completed. 


A TOUCHY 
COMEDY 


MASTODON  FILMS.  Inc. 
C.  C.  BURR,  Pre*. 

133-135-137  W.  44th  St. 
New  York  City,  N.Y. 


1520 


Motion  Picture  New 


Second  Hallroom  Boys 
Comedy  Is  Now  Ready 

THE  second  release  on 
the  new  Hallroom 
Boys  Comedies  series 
is  announced  as  complete  and 
ready  for  showing. 

“ Tailor  - Made  Chauffeur  ” 
is  the  title  that  has  been  given 
this  new  comedy,  according  to 
announcement  from  the  C.  B. 
C.  Film  Sales  Corporation, 
and  the  picture  is  completely 
edited,  titled,  and  ready  for 
release.  This  means  that  it 
has  been  sent  to  the  Eastern 
distributing  offices  only  after 
being  formally  shown  in  two 
theatres  on  the  West  Coast. 

Sid  Smith  is  again  featured 
in  this  comedy,  which  was 
directed  by  Noel  Smith,  whose 
knowledge  of  comedy  direct- 
ing has  been  in  a large  meas- 
ure responsible  for  the  suc- 
cess of  the  Hallroom  Boys 
Comedies. 


Atlas  Film  Co.  Acquires 
“Why  Do  Men  Marry?’’ 

Unity  Pictures,  Inc.,  announces 
that  the  Atlas  Film  Distributing 
Co.  has  purchased  “Why  Do  Men 
Marry?”  for  Greater  New  York 
and  Northern  New  Jersey.  This 
announcement  is  the  forerunner  of 
many  other  territorial  purchases 
which  will  be  given  shortly. 

The  box  office  value  of  the  title 
of  this  society  drama  in  which 
Edy  Darclea,  seen  recently  in  the 
female  lead  of  Fox’s  spectacle 
“Nero,”  is  the  star,  has  been 
quickly  recognized  and  Unity 
Pictures,  Inc.,  state  that  a great 
many  exhibitors  who  have  seen  the 
picture  are  of  the  opinion  that  it  is 
a “bring  ’em  in”  title. 

“Why  Do  Men  Marry?”  is  the 
first  of  many  productions  in  which 
Edy  Darclea  is  to  play  the  leading 
role.  Recently  she  completed 
work  on  “Sant  ’Ilario,”  a Henry 
Kolker  production  which  is  to  be 
released  shortly. 


Broadway  Run  for  “Notoriety” 

Weber  and  North  Expect  Extended 
Run  for  Will  Nigh’s  Next  Picture 


INFORMATION  gained  from  the 
1 offices  of  L.  Lawrence  Weber  & 
Bobby  North,  producers  and  dis- 
tributors of  Will  Nigh’s  coming 
special  “ Notoriety  ” points  to  plans 
for  an  extended  Broadway  run  on 
that  production.  The  feature  is 
nearing  its  final  length,  and  a week 
or  two  will  find  it  cut  down  to  ex- 
hibition footage.  Arrangements  are 
being  made  for  a run  on  Broadway. 

The  calibre  of  the  picture  as 
shown  from  the  100,000  feet  that 
were  shot,  convinced  the  producers 
that  “ Notoriety  ” is  above  the  aver- 
age feature,  and  is  easily  big  enough 
to  stand  an  extended  run  on  Broad- 
way. As  matters  now  stand,  Weber 
& North  must  take  the  choice  be- 


tween housing  “ Notoriety  ” in  a 
legitimate  theatre  or  booking  it  into 
one  of  the  first-run  picture  theatres. 

The  same  problem  confronted  the 
producers  of  Will  Nigh’s  “ School- 
days.” The  shortage  of  good  legit- 
imate houses  made  it  necessary  to 
book  the  Barry  feature  in  a first- 
run  picture  theatre.  This  may  be 
the  case  with  “ Notoriety.” 

More  than  half  of  “Notoriety” 
has  been  cut.  The  excess  footage 
has  enabled  Will  Nigh  to  pick  the 
meat  out  of  the  mass,  so  that  the 
finished  product  is  said  to  be  all 
action.  Screenings  of  the  society 
drama  to  date  have  shown  the  wis- 
dom in  the  selection  of  the  cast. 


Bennett  Says  Cast  Is  Strong 

Charles  Burr  Production  of  “ Secrets 
of  Paris’’  Ready  for  Release 


WHITMAN  BENNETT,  who 
with  Charles  C.  Burr  has 
produced  “ The  Secrets  of  Paris,” 
which  is  a screen  version  of  Eu- 
gene Sue’s  famous  novel  of  “ The 
Mysteries  of  Paris,”  claims  that  the 
cast  in  this  picture  is  the  strongest 
he  ever  assembled  during  his  long 
career  as  a picture  producer.  Mr. 
Bennett  was  for  years  assistant  to 
Jesse  Lasky,  and  later  Assistant 
Production  Manager  for  Famous 
Players-Lasky.  During  that  time 
he  helped  to  produce  many  well 
known  pictures. 

The  role  of  the  Prince  is  played 
by  Lew  Cody.  Mr.  Bennett  felt 
that  such  a role  needed  a man  of 
French  extraction  to  give  proper 
feeling  to  the  part.  Montagu  Love 
plays  the  Schoolmaster. 

Gladys  Hulette  plays  the  role  of 
Mayflower  and  in  the  coronation 


scenes  is  gowned  in  robes  that  were 
worn  by  the  Marchioness  of  Ely  at 
the  coronation  of  King  Edward  VII. 

Rose  Coghlan,  at  the  ripe  age  of 
seventy-one,  and  just  recovering 
from  illness,  returned  for  the  part 
of  The  Owl.  Harry  Sothern,  a 
nephew  of  E.  H.  Sothern,  plays 
the  part  of  Hoppy,  the  hunchback. 
Others  in  the  cast  are  such  well 
known  screen  favorites  as  William 
Collier,  Jr.,  J.  Barney  Sherry,  Do- 
lores Cassinelli,  Walter  James  and 
Effie  Shannon. 

This  picture  was  directed  by 
Kenneth  Webb.  The  court  scene 
was  directed  bv  Gaston  Duval,  a 
friend  of  Mr.  Webb’s,  who  was  for 
many  years  connected  with  the  dip- 
lomatic service. 

“ The  Secrets  of  Paris  ” will  soon 
be  ready  for  the  market 


Heavy  Bookings  Re- 
ported for  “Curse 
of  Drink” 

THE  first  test  of  the  box- 
office  strength  of  “ The 
Curse  of  Drink,”  the 
five-star  feature  distributed 
by  L.  Lawrence  Weber  & 
Bobby  North  is  at  hand.  Con- 
tracts arriving  at  the  sales  de- 
partment of  the  distributors 
show  that  the  Blaney  melo- 
drama is  headed  for  a pros- 
perous career  among  exhibit- 
ors and  exchangemen. 

The  trade  reviews  on  “ The 
Curse  of  Drink,”  which  are 
just  beginning  to  appear,  as- 
sisted in  convincing  the  ex- 
hibitor that  the  picture  was  a 
clean-up.  The  demand  for 
melodramas  with  action  and 
cast  is  another  reason  for  the 
popularity  of  “ The  Curse  of 
Drink.” 

Schwartz  states  that  “ The 
Curse  of  Drink  ” has  come  in 
for  more  praise  than  any  of 
the  melodramas  of  recent 
years,  because  its  appeal  in- 
cludes women  as  well  as  men. 


“The  Play’s  the  Thing” 
Says  Film  Official 

“ The  House  of  Darkened  Win- 
dows,” the  Eastern  Film  Corpora- 
tion’s Chinese  melodrama  now  of- 
fered on  the  independent  market, 
is  said  to  be  unique  in  respect  of  the 
simplicity  of  its  exploitation  details. 

An  official  of  the  Company  says : 
“ We  are  not  featuring  the  name 
of  the  author  of  the  story,  the  direc- 
tor or  the  cast,  but  we  have  concen- 
trated all  our  energies  on  the  story 
to  the  exclusion  of  many  things  that 
usually  hamper  the  relation  of  a 
screen  narrative. 

“ We  believe  that  the  wisdom  of 
our  policy  will  be  confirmed  by 
those  to  whom  we  are  offering  the 
picture.” 


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September  23,  1922 


1521 


Moss  Books  C.  B.  C.  Picture 

“ More  to  Be  Pitied’’  Opens  Run  at 
the  Broadway,  September  Eighteen 


Release  “In  the  Night” 
for  Independents 

The  cutting  process  for  “ In  the 
Night,”  the  Producers  Security  Cor- 
poration’s new  mystery  drama,  has 
been  completed  and  the  picture  is 
now  ready  for  release  to  State 
Right  Distributors. 

To  back  up  its  great  faith  in  this 
new  melodramatic  feature,  the  Pro- 
ducers Security  Corporation  is  pre- 
paring an  elaborate  exploitation 
campaign,  and  a punchy  press  and 
exploitation  sheet  will  be  off  the 
press  this  week. 

Many  inquiries  of  “ In  the 
Night”  have  already  reached  the 
Producers  Security  Corporation  of- 
fices. 


Joe  Rock’s  “Aladdin” 
in  Cutting  Room 

Joe  Rock  has  advised  the  New 
York  office  of  Federated  Film 
Exchanges  of  America  Inc.,  that 
“Aladdin”  has  just  been  completed 
and  it  is  now  in  the  cutting  room 
for  titling. 

The  producer  has  seen  fit  to 
satire  the  stories  and  is  making  the 
most  of  the  grotesque  characters 
and  humorous  situations  in  which 
the  author  placed  them.  The  third 
of  the  series  will  be  called  “Little 
Red  Robin  Hood,”  work  on  which 
is  already  well  under  way. 


New  Souvenirs  for  “The 
Jungle  Goddess” 

The  Export  and  Import  Film 
Co.  report  an  indrease  dJemand 
for  exploitation  novelties,  in  con- 
nection with  Col.  Selig’s  latest 
serial,  “The  Jungle  Goddess.” 
Among  the  new  souvenirs,  for 
distribution  in  theatres,  there  are 
post  cards,  sets  of  miniature  photo- 
graphic reproductions  from  the 
serial  and,  for  the  youngsters,  a 
three-color  lion  mask,  strung  and 
ready  for  use. 


J.  B.  Warner  Announces 
New  Western  Ready 

James  B.  Warner,  the  new  cow- 
boy star,  has  completed  “ Flaming 
Hearts.”  This  is  the  second  of 
the  Franklyn  E.  Backer  series  of 
Westerns  adopted  from  magazine 
stories.  Mr.  Warner  will  immed- 
iately commence  production  on  the 
third  five-reeler  of  the  series, 
“Crimson  Gold.” 

Warner  has  a new  leading 
woman  in  each  picture.  The 
series  is  being  directed  by  Clifford 
S.  Elfelt. 


Pete  Morrison  Westerns 
for  Export  and  Import 

Export  and  Import  Film,  Co. 
have  just  announced  the  closing  of 
a contract  with  the  Sanford 
Productions  of  Hollywood,  Cal., 
under  the  terms  of  which  they 
take  over  the  entire  foreign  rights, 
including  Canada,  for  the  new 
series  of  Pete  Morrison  semi- 
western productions  now  being 
made  by  that  company.  Included 
in  the  series  are  several  north- 
western dramas.  All  the  subjects 
are  of  five  reel  length. 


THE  New  York  premiere  of 
“ More  to  Be  Pitied  ” will  take 
place  on  September  18th. 

This  feature,  the  first  of  a series 
of  six,  has  been  booked  at  Moss’ 
Broadway  Theatre  for  a run  last- 
ing throughout  the  week,  is  the  an- 
nouncement from  the  Apollo  Ex- 
change, which  handles  Greater  New 
York  rights  on  this  feature. 

The  showing  of  “ More  to  Be 
Pitied  ” at  the  Randolph  Theatre, 
Chicago,  and  the  record  it  made 
there,  where  it  was  the  first  Inde- 
pendent picture  to  be  booked  into 
that  theatre,  has  attracted  consid- 
erable attention  throughout  the  ter- 
ritory. 

The  booking  of  “ More  to  Be  Pit- 
ied ” for  the  Broadway  followed 


THE  work  of  cutting  and  as- 
sembling “ Flapper  L o v e,” 
Pyramid’s  fourth  production  for 
the  American  Releasing  Corpora- 
tion’s program,  is  being  completed 
in  Pyramid’s  Astoria  studio  by  Di- 
rector George  W.  Terwilliger.  This 
is  to  be  an  October  release.  The 
cast  includes  Faire  Binney  as 
“ Peggy  Kendricks,”  Lucy  Fox  as 
“ Ola,”  the  maid  ; Florence  Billings 
as  “ Kate  Claybourne,”  Huntley 
Gordon  as  “ Bartley  Claybourne,” 
Joseph  Striker  as  “ Ralph  Demar- 
est,”  J.  Barney  Sherry  as  “ Horace 
Demarest,”  Templer  Saxe  as  “Bay- 
ard Thomas  ” and  Harry  Clay 
Blaney  as  “ Steve  O’Malley.” 

The  story,  by  Eugene  Walter,  is 
that  of  a beautiful  young  society 
flapper  who  wrecks  her  sister’s 
heme  as  a result  of  her  brother-in- 
law’s  attentions  to  her,  and  who 
comes  mighty  near  to  breaking  up 


a special  screening  of  the  feature 
in  the  theatre  itself.  Mr.  North, 
of  Apollo,  is  specially  pleased  over 
this,  because  the  Broadway  Thea- 
tre goes  in  for  big  exploitation  and 
effective  displays.  Other  big  book- 
ings are  coming  through  in  great 
numbers  in  the  New  York  territory, 
according  to  Mr.  North,  and  it 
only  wants  the  favorable  reports 
that  he  is  confident  will  result  from 
the  Broadway  showing  to  make  this 
picture  a success. 

A truck  to  canvass  the  city  and  a 
great  part  of  New  York  territory 
is  now  in  preparation — which  will, 
according  to  Apollo,  prove  a most 
effective  ballyhoo  and  serve  to 
rouse  interest  in  “ More  to  Be 
Pitied.” 


other  homes  before  the  comedy 
drama  is  brought  to  a delightful 
ending. 

Faire  Binney  is  a sister  of  Con- 
stance Binney,  and  has  played  in 
“ The  Wonder  Man,”  “ The  Fron- 
tier of  the  Stars”  and  “A  Man’s 
Home.” 

Lucy  Fox  will  be  remembered  in 
such  screen  successes  as  “ The 
Winchester  Woman.” 

Florence  Billings,  in  the  role  of 
the  young  wife  in  “ Flapper  Love,” 
has  a part  for  which  she  is  admir- 
ably suited. 


COMING  SOON 

PERFECT  PICTURES 

"neither  screen  nor  stage — 

BUT  LIFE’S  WINLOW” 


Warner  Features  Sold 
Three  States 

The  last  three  deals  recently  con- 
summated with  state  right  buyers 
by  Harry  M.  Warner  for  the  forth- 
coming series  of  seven  Warner 
Brothers  productions  gives  the  fea- 
tures fulll  distribution  throughout 
the  country,  it  is  announced.  The 
three  deals  were  made  with  the  Cre- 
ole Enterprises,  New  Orleans,  Big 
Feature  Rights,  Louisville,  Ky.,  and 
Warner’s  Exchange,  Detroit. 

The  seven  pictures  include  “ Rags 
to  Riches,”  and  “ Little  Heroes  of 
the  Street,”  both  featuring  Wesley 
Barry;  “Brass,”  with  Marie  Pre- 
vost;  “ The  Beautiful  and  Damned,” 
also  featuring  Marie  Prevost; 
“ Main  Street,”  by  Sinclair  Lewis ; 
“ A Dangerous  Adventure,”  featur- 
ing Grace  Darmond,  and  “ Little 
Church  Around  the  Corner,”  by 
Marion  Russell. 


“More  to  Be  Pitied”  to 
Have  Novel  Trailer 

What  is  said  to  be  something  new 
in  trailers  has  just  been  completed 
by  the  C.  B.  C.  Film  Sales  Corpor- 
ation on  “ More  to  Be  Pitied,”  the 
first  of  its  new  series. 

The  purpose  of  this  trailer  is  not 
only  to  show  scenes  of  a coming 
attraction,  therefore,  but  to  drive 
home  a selling  argument.  It  was 
prepared  as  an  actual  piece  of  ex- 
ploitation by  Esther  Lindner,  who 
handles  publicity  and  advertising 
for  C.  B.  C. 

It  contains  some  of  the  best 
scenes  of  the  picture  with  appro- 
priate titles,  and,  in  addition  to  this, 
has  several  direct  selling  titles  cal- 
culated to  arouse  interest  in  the 
film  and  its  spirit. 


Warner  Announcement 

( Continued,  from  page  1511) 
Prominent  members  of  the  cast  sup- 
porting Miss  Darmond  include  Jack 
Richardson,  Phil  McCullough,  Rob- 
ert Agnew,  and  Derelys  Perdue. 

“ Main  Street  ” is  declared  to  be 
the  greatest  novel  ever  written  of 
rural  America.  It  was  written  by 
Sinclair  Lewis,  and  it  was  produced 
by  S.  L.  and  Jack  Warner.  The 
story  enjoyed  unusual  success  on 
the  speaking  stage,  and  the  novel 
with  its  quaint  characters  is  known 
to  millions  of  readers. 

The  picture  serves  to  reveal  the 
bitter  clash  of  new,  free  ideas 
against  the  entrenched  complacence 
of  small  town  tradition.  There’s  a 
Main  Street  in  every  town,  and  this 
is  said  to  be  but  one  of  the  many 
exploitation  hints  on  the  box  office 
possibilities  of  the  picture.  Harriet 
Ford  and  Harvey  O’Higgins  drama- 
tized the  story,  and  Julien  Joseph- 
son  adapted  it  for  the  screen. 

" Little  Church  Around  the 
Corner,”  in  its  many  years  before 
the  public  as  a stage  play  and  as  a 
book,  has  become  known  all  over 
the  world.  The  story  was  written 
by  Marion  Russell,  produced  by  S. 
L.  and  Jack  Warner,  and  adapted 
for  the  screen  by  Olga  Printzlau. 

It  is  declared  to  be  one  of  the 
sweetest  stories  ever  told  on  the 
silver  screen.  It  is  a homely  human 
document  with  an  appeal  as  broad 
as  humanity  itself,  and  for  real 
story  value,  lavishness  of  investi- 
ture. it  is  said  the  production  will 
rank  as  one  of  the  big  box  office 
attractions  of  the  season. 


Graphic  Announces  Releases 

First  of  Series  of  Features  Now 
Read  for  the  Independent  Market 

“W/’ILDNESS  OF  YOUTH,” 


Abramson’s  recently  com- 
pleted feature  with  an  all  star  cast, 
is  to  be  disposed  of  through  the 
previously  announced  channels  of 
independent  exchanges  who  have 
tied  themselves  up  with  Graphic 
Productions,  in  some  territories, 
while  in  others  the  picture  will  in 
all  probabilities  be  offered  for  state 
rights  release.  This  is  the  first  of 
the  announced  series  which  Abram- 
son intends  making  and  releasing 
through  state  righters  who  are  affil- 
iated with  him  under  the  name  of 
Graphic  Exchanges,  Inc.  The  rea- 
sons for  the  double  mode  of  re- 
lease, Mr.  Abramson  announces,  is 
the  fact  that  certain  territories,  as 
yet  lack  affiliations  with  his  project 
of  partnership  with  the  exchange. 
Graphic  Exchanges  will  soon  be 


established  in  those  territories,  he 
states. 

Frank  Zambrino,  one  of  the  first 
independents  to  take  the  Graphic 
franchise  and  who  is  handling 
Abramson’s  product  for  his  Prog- 
ress Pictures  Co.  in  Chicago,  has 
completed  arrangements  for  a first 
run  of  “Wildness  of  Youth,”  in  the 
loop  district.  Announcement  of  the 
theatre  and  the  extensive  exploita- 
tion campaign  planned  will  be  made 
later.  The  showing  will  open  on 
Oct.  2nd. 

The  Graphic  Exchange  of  New 
York  announces  its  first  run  open- 
ing September  21st,  at  the  Grand 
Opera  House,  8th  Avenue  and  14th 
Street.  Additional  first  runs 
throughout  the  country  will  be  an- 
nounced later. 


“Flapper  Love”  Soon  Ready 

Pyramid  Announces  Strong  Cast  for 
New  Comedy  Drama  by  Eugene  Walters 


1522 


Motion  Picture  News 


Jessen’s 


Studio  Notes  by  Wire 


FOX  I 


Circus  story  starring  Shirley 
Mason,  under  the  direction  of  Row- 
land V.  Lee,  has  been  titled 
“Shirley  of  the  Circus.” 

William  Beauline  has  been  en- 
gaged to  direct  the  next  Tom  Mix 
picture. 

The  complete  cast  for  William 
Farnum’s  “ Without  Compromise,” 
which  will  be  directed  by  Emmett 
Flynn,  in  addition  to  Lois  Wilson 
includes  Robert  McKim,  Tully 
Marshall,  Hardee  Kirkland,  Otis 
Harlan,  Will  Walling,  Eugene 
Paulette,  Alma  Bennett. 

UNIVERSAL 


Production  on  “ Forsaking  All 
Others,”  under  the  direction  of 
Emile  Shautard,  has  started,  with 
Colleen  Moore  and  Cullen  Landis 
in  the  leading  roles. 

Herbert  Rawlinson  has  completed 
his  work  in  “ One  Wonderful 
Night,”  which  Stuart  Paton  di- 
rected. 

Hoot  Gibson,  also,  has  finished 
" Ridin’  Wild,”  the  second  for  the 
TJ  star  under  the  direction  of  Nat 
iRoss. 

The  Priscilla  Dean  feature,  under 
the  direction  of  Tod  Browning,  has 
ra.  new  title,  changed  from  *'  Lady 
Raffles  ” to  “ White  Tiger.” 

Production  on  “ Around  the 
World  in  Eighteen  Days,”  starring 
William  Desmond  with  Laura  La- 
Plante,  his  leading  lady  has  begun, 
under  the  direction  of  Reeves 
Eason. 


METRO 

L — ___ - , „ I 

Mae  Murray  and  her  director- 
husband,  Robert  Z.  Leonard,  have 
arrived  for  the  making  of  “ Coro- 
nation,” for  which  Rod  LaRocque 
was  also  transported  to  the  west 
coast  to  play  the  lead  opposite  Miss 
Murray. 

The  cast  supporting  Billie  Dove 
in  “ All  the  Brothers  Were 
Valiant,”  under  the  direction  of 
Irving  Willat,  includes  Malcolm 
MacGregor,  Wallace  Beery,  William 


Orlamond,  Robert  McKim,  Curt 
Rahfeld,  Robert  Kortman  and  Jack 
Richardson.  The  company  have 
gone  to  San  Francisco,  for  three 
weeks  on  exteriors. 

Harry  Beaumont,  director,  and 
members  of  the  “ Emmy  Lou  ” 
company,  with  the  star  Viola  Dana, 
spent  the  week  taking  exteriors  at 
Littlebear  Lake. 

In  production  are  “ Peg  o’  My 
Heart  ” and  “ The  Punctured 
Prince.” 


LASKY 


Julia  Crawford  Ibers,  author  of 
“ The  W.hite  Flower,”  next  starring 
vehicle  for  Betty  Compson,  has 
selected  a locale  in  the  Hawiian 
Islands,  where  exteriors  will  be 
made. 

The  Emerson-Hough  novel  “ The 
Covered  Wagon,”  is  now  being 
prepared  for  the  screen  by  Jack 
Cunningham.  It  will  be  directed  by 
James  Cruze. 

Alfred  Green,  his  staff  and  Lila 
Lee  are  leaving  Wednesday  for 
New  York,  where  they  will  produce 
“ Back  Home  ” and  “ Broke,”  by 
George  Ade,  starring  Thomas 
Meighan. 

William  DeMille  has  selected  the 
following  to  support  Bebe  Daniels 
and  Lewis  Stone  in  a production  yet 
without  a name,  cn  which  he  will 
begin  September  18.  The  cast  em- 
braces Kathlyn  Williams,  Adolphe 
Menjou,  Winter  Hall,  Edward 
Martindel,  Bernice  Frank,  Maym 
Kelso. 

“ Sacrifice,”  by  Stephen  French 
Whitman,  the  scenario  by  Will  M. 
Ritchey,  will  offer  as  the  next  star- 
ring vehicle  for  Mary  Miles  Min- 
ter,  directed  by  Charles  Maigne. 
The  story  is  laid  in  Central  Africa. 
A cast  is  being  assembled. 

Director  Sam  Woods  is  casting 
“ His  American  Wife,”  which  will 
star  Gloria  Swanson. 

In  production  are  “ Thirty  Days,” 
starring  Wallace  Reid,  direction 
James  Cruze;  “Making  a Man,” 
starring  Jack  Holt,  direction  Joseph 
Henabery:  “ Singed  Wings,”  featur- 
ing Bebe  Daniels,  under  the  direc- 
tion of  Penrhyn  Stanlaws;  “Kick 
In,”  with  Betty  Compson,  Bert 
Lytell  and  May  McAvoy,  under  the 


direction  of  George  Fitzmaurice 
and  an  unnamed  subject  starring 
Agnej  Ayres,  directed  by  Paul 
Powell. 

CENTURY  | 

Thomas  Wonder,  age  six,  dancer 
with  Gus  Edwards,  makes  his 
screen  debut  in  “ The  Little  Match 
Girl,”  starring  Baby  Peggy. 

A1  Herman  has  been  assigned  to 
direct  Lee  Moran,  in  an  unnamed 
subject  with  Betty  May  playing 
opposite.  Kewpie  King,  weighing 
two  hundred  and  forty  pounds,  is 
also  in  the  cast. 


UNITED 


Myron  Selznick  is  at  San  Fran- 
cisco, selecting  locations  for  a com- 
ing production. 

Director  George  Archainbaud  is 
making  final  scenes  for  “ One  Week 
of  Love  ” featuring  Elaine  Ham- 
merstein  and  Conway  Tearle. 

SENNETT  | 

“ The  Shriek  of  Araby,”  starring 
Ben  Turpin  with  Katherin  McGuire 
opposite,  under  the  direction  of 
Richard  Jones,  has  been  completed 
and  undergone  final  editing.  Fol- 
lowing its  preview,  it  is  being  for- 
warded to  First  National. 

Melford  Brown  and  Rex  Taylor 
have  been  added  to  the  scenario  de- 
partment of  the  Sennett  produc- 
tions, with  John  Gray,  editor  in 
chief.  They  are  now  working  on 
the  first  starring  vehicle  for 
Phyllis  Haver,  which  will  be  a rural 
story  directed  by  Richard  Jones. 

The  next  story  for  Mabel  Nor- 
mand  is  ready. 

Roy  Del  Ruth  will  direct  Ben 
Turpin’s  next  subject. 

Indications  are  that  Sennett  will 
engage  a number  of  people  for  pic- 
tures to  be  made  this  fall. 


CHRISTIE 

A1  Christie  has  completed  “ Let 
’Er  Go  ” a race  horse  comedy  fea- 


turing Dorothy  Devore,  with 
George  Stewart  and  Lincoln 
Plumer. 

Scott  Sidney  is  directing  Neal 
Burns  in  a beach  comedy  entitled 
“ Ocean  Swells,”  no  bathing  girls. 

Charlotte  Merriam  has  been  re- 
engaged by  Christie  to  play  leads. 

^IIIIIIIUlHllllHIIIIII^IIIIIIIUIIIIIIISIIIIIIIIHMIllllUI'IIIIIIIIIIIUIIIIMIIIIIIINMIllumil'IMIIUt. 

| L.  B.  MAYER  | 

^ Illllll lUIIMIItllMailllllltlllfttlllllltllllMII^ 

Frances  Marion  has  been  engaged 
to  write  continuity  for  the  first 
Fred  Niblo  production  “The 
Famous  Mrs.  Fair,”  a stage  play. 

John  Stahl  is  editing  “ The 
Dangerous  Age.” 

Reginald  Barker  is  putting  the 
finishing  touches  on  “ Hearts 
Aflame.” 


I SCHULBERG 

“ The  Hero,”  a successful  play 
produced  by  Sam  Harris,  has  been 
purchased  and  will  be  directed  by 
L.  J.  Gasnier.  Eve  Unsell  is  writ- 
ing the  continuity. 

Tom  Forman  has  completed 
“ Ching,  Ching  Chinaman,”  and  is 
now  engaged  in  editing  of  the  pic- 
ture. 

Katherine  McDonald  has  gone 
“ north,”  for  a three  weeks’  vaca- 
tion. 


First  of  William  Fair- 
banks Series  Screened 

“Peaceful  Peters,”  the  first  of  the 
Arrow-William  Fairbanks  Series, 
was  viewed  by  exchange  men  last 
week.  Among  those  who  signed 
contracts  for  the  series  were, 
A.  C.  Bromberg,  who  operates  in- 
pendent  exchanges  in  the  South, 
and  Frank  Zambreno  of  the  Prog- 
. ress  Pictures  Company,  Chicago. 

Mr.  Bromberg  declared  “Peace- 
ful Valley  ” the  equal  of  any  West- 
ern he  had  ever  seen.  He  expressed 
himself  as  optimistic  concerning 
the  prospects  for  the  series. 

Mr.  Zambreno  telegraphed  con- 
gratulations to  Dr.  Shallenberger 
of  Arrow  Film  Corporation,  upon 
his  acquiring  the  service  of  so  pop- 
ular a star  as  William  Fairbanks. 


Scenes  from  " More  to  be  Pitied  than  Scorned,"  C.  B.  C.,  in  which  appear  J.  Frank  Glendon,  Alice  Lake,  Rosemary  Theby,  Philo  McCollough, 
• Gordon  Griffith  and  Josephine  Adair. 


September  23,  1922 


1523 


NEW  THEATRE 

Construction  & Equipment 

PROJECTION  Department  c * m e b a 

P.  M.  ABBOTT TECHNICAL  EDITOR 

Illumination  in  Auditorium  Vitally 
Effects  Screen  Brightness 

Extraneous  Light  from  Orchestra  Pit  or  House  Units  Very  Detrimental 


THE  illumination  of  the  auditorium 
during  the  projection  of  the  picture 
vitally  affects  the  required  screen 
brightness,  and  the  selection  and  placing 
of  the  lighting  equipment  must  therefore 
be  treated  as  a phase  of  the  projection 
problem.  There  must  be  sufficient  light  to 
create  an  agreeable  atmosphere  and  to  per- 
mit the  theatre  patrons  to  find  or  leave 
their  seats  safely  during  the  projection  of 
pictures,  yet  the  eye  should  encounter  no 
very  bright  areas  and  the  light  directed  to 
the  screen  from  fixtures  or  vertical  sur- 
faces facing  the  stage  should  be  kept  at  a 
minimum,  in  order  that  contrasts  in  the 
screen  picture  will  not  be  materially  af- 
fected. If  but  one  per  cent  of  the  screen 
brightness  is  contributed  from  sources 
other  than  the  projector,  the  screen  illu- 
mination must  be  increased  by  30  to  40  per 
cent  in  order  to  produce  as  satisfactory 
results  as  though  no  extraneous  light 
reached  the  screen.  The  other  surfaces 
at  the  front  of  the  house  should,  however, 
receive  some  illumination  so  that  excessive 
contrasts  of  brightness  may  be  avoided. 

Gradation  of  Intensity 

The  theatre  exterior,  lobby,  and 
foyer  are  usually  brilliantly  lighted  in  or- 
der to  appear  cheerful  and  attrac- 
tive. However,  the  eyes  of  the  patrons 
are  thereby  adapted  to  this  level 
and  it  requires  time  for  their  adjustment 
to  the  lower  level  desirable  in  the  audi- 
torium. By  lighting  the  rear  of  the  audi- 
torium to  a moderate  intensity  and  grad- 
ually decreasing  this  to  the  front,  the  eyes 
are  given  an  opportunity  to  adapt  them- 
selves as  one  passes  down  the  aisle,  and  at 
the  same  time  the  illumination  reaching 
the  screen  is  kept  at  a minimum.  The 
use  of  indirect  lighting  equipments,  or 
units  with  deep  reflectors,  shades,  or 
shields,  and  of  auxiliary  aisle  lighting,  ob- 
viates the  interference  with  vision  caused 
by  bright  surfaces  near  the  field  of  view. 
Frequently  beams  or  other  architectural 
features  may  be  employed  to  prevent  the 
direct  light  from  reaching  the  stage  and 
to  shield  the  eyes  of  the  audience.  The 
brightly  lighted  music  sheets  of  the  or- 
chestra may  cause  annoyance  when  in  the 


Partial  List  of  Papers  for  Fall 
S.  M.  P.  E.  Meeting 

The  Papers  Committee  of  the  Society  of 
Motion  Picture  Engineers  has  been  ex- 
tremely busy  in  securing  a list  of  papers 
for  presentation  at  the  fall  convention  to 
be  held  in  Rochester,  October  9th  to  12th 
inclusive. 

The  complete  list  of  papers  has  not  as 
yet  been  obtained.  The  following  are  the 
tentative  titles  of  a few  subjects  which 
will  be  treated  by  their  respective  ex- 
perts: 

A Motion  Analyzer  by  Dr.  Hermann 
Kellner. 

Accu/ate  Method  for  Expressing  the 
Performance  of  Lenses,  by  Mr.  Wilbur 
B.  Rayton. 

A Demonstration  Model  for  Showing 
Lens  and  Condenser  Action  in  the  Motion 
Picture  Projector  by  Dr.  Sander  Stark. 

A New  Sensitometer  for  the  Determi- 
nation of  Exposure  in  Positive  Printing, 
by  L.  A.  Jones  and  J.  V.  Crabtree. 

Standard  Dimensions  and  Characteris- 
tics of  a New  Film  for  Home  Motion 
Picture  Use  by  Dr.  C.  E.  K.  Mees. 

Standardization  of  Positive  Density 
and  Printing  Exposure,  by  L.  A.  Jones. 

As  additional  papers  are  added  to  the 
above  list  they  will  be  announced  in  this 
department  of  the  NEWS. 


line  of  vision,  and  they  sometimes  reflect 
a considerable  amount  of  light  to  the 
screen.  Judicious  placing  and  masking  of 
the  music  racks  will  frequently  improve 
these  conditions. 

The  above  discussion  of  the  illumina- 
tion of  the  theatre  auditorium  is  an  extract 
from  the  bulletin  issued  by  the  National 
Lamp  Works  on  Motion  Picture  Projec- 
tion. 

In  general,  the  illumination  of  theatre 
auditoriums  has  not  received  the  proper 
thought  and  study  that  it  warrants. 

Excellent  Illustration 

To  cite  an  example  of  the  importance 
of  the  proper  placing  of  orchestra  lights 
for  music  sheets  the  writer  recently  visited 
that  new  monument  to  motion  pictures, 
the  Eastman  Theatre  at  Rochester,  N.  Y., 
and  had  occasion  to  study  the  interior 
lighting.  During  a discussion  of  the  il- 
lumination of  the  projection  screen  the 
probability  of  the  orchestra  lights  having 


any  effects  on  the  brightness  and  contrast 
of  the  picture  was  discussed.  A decision 
was  made  to  make  a test  of  this  that  very 
evening. 

After  the  performance  the  engineers 
from  the  Eastman  Laboratories  con- 
ducted a series  of  tests  of  the  effects  of 
the  reflection  of  light  from  the  music 
sheets  in  the  orchestra  and  also  the  effects 
on  the  extraneous  light  thrown  on  the 
screen  from  the  general  house  lighting. 

The  results  of  the  tests  showed  that  the 
extraneous  light  received  by  the  screen 
from  the  orchestra  pit  was  so  great  that 
it  was  possible  to  double  the  general  audi- 
torium illumination  before  an  equal 
amount  of  extraneous  light  was  received 
by  the  screen. 

In  other  words  the  light  received  by 
the  screen  from  the  general  house  il- 
lumination actually  was  much  less  harm- 
ful to  the  picture  than  that  received  from 
the  lights  in  the  orchestra  pit.  Precau- 
tions were  immediately  taken  to  eliminate 
all  light  reaching  the  screen  from  the 
orchestra  pit. 

Importance  Not  Realized 

Yet  how  many  exhibitors  fail  to  realize 
the  extreme  detrimental  effects  to  the 
picture  from  the  lights  used  in  the 
orchestra  unless  they  are  properly  de- 
signed and  positioned. 

It  is  a simple  matter  to  secure  fixtures, 
which,  with  the  proper  arrangement  will 
not  reflect  light  to  the  screen. 

Another  extremely  important  factor  in 
auditorium  illumination  is  the  design  and 
position  of  the  lighting  units  during  the 
presentation  of  the  picture. 

Brightly  lighted  objects  in  the  audience’s 
line  of  vision  to  the  screen  are  to  be  con- 
demned. This  glare  proves  annoying  and 
distracting  to  anyone  watching  the  picture 
and  also  results  in  apparently  a lower 
screen  illumination  to  the  observer. 

In  case  a picture  appears  gray,  pre- 
senting no  clearly  defined  contrasts  in  the 
blacks  and  whites,  the  exhibitor  should 
thoroughly  investigate  the  possibilities  of 
extraneous  light  reaching  the  screen  for 
therein  lies  the  source  of  many  puzzling 
projection  problems. 


1524 


Motion  Picture  News 


Since  the  Shubcrt  Corp.  changed  their  Rialto  theatre,  Newark,  N.  }.,  into  a combination 
vaudeville  and  motion  picture  house,  the  Libman-Spanjer  Corp.  constructed  a beautiful  ticket 
selling  booth,  as  shown  in  the  photograph  above.  These  booths  are  greatly  used  now  in  the 

up-to-date  houses 

Actual  Stereoscopic  Pictures  Obtained 
Thru  Invention  of  New  Process 


A MEANS  for  taking  stereoscopic  motion 
x pictures  has  been  developed  that  appears 
to  be  actually  successful.  The  principles  under- 
lying the  process  are  scientifically  sound  and 
no  wonderful  claims  of  revolutionizing  the 
motion  picture  industry  are  made. 

An  interesting  demonstration  of  this  process 
was  recently  held  at  the  Emerald  Studio,  Chi- 
cago, by  Barnett  W.  Harris,  inventor. 

The  representatives  of  the  daily  press,  trade 
papers  and  others  present  agreed  that  Harris 
had  succeeded  in  actually  adding  depth  to  the 
pictures  which  were  truly  stereoscopic  in  their 
effect. 

The  pictures  were  shot  by  two  motion  pic- 
ture cameras,  placed  side  by  side,  and  were 
then  printed  by  a special  process  on  to  a 
single  film,  the  pictures  taken  by  the  right  and 
left  cameras  alternating  on  the  film. 

This  film  was  then  placed  in  a projection 
machine  with  a double  aperture  plate,  so 


that  when  thrown  on  the  screen,  pictures  taken 
by  one  camera  appear  directly  above  those 
taken  by  the  second  camera,  the  projection  ma- 
chine being  run  at  such  a speed  that  the  pic- 
tures give  continuous  action  as  in  usual  mo- 
tion picture  projection.  It  is  understood  that 
in  order  to  get  this  effect  the  reels  are  run 
at  double  the  speed  of  the  usual  picture. 

Each  spectator  is  provided  with  a “ rectifier  ” 
built  somewhat  like  an  old  fashioned  stereo- 
scope, and  provided  with  a prism  for  each  eye, 
which  is  masked  in  such  a manner  that  when 
you  look  at  the  screen  through  the  rectifier, 
the  two  pictures  appear  as  one  and  the  stereo- 
scopic effect  is  secured. 

The  reels  shown  at  the  demonstration  in- 
cluded close-ups  and  long  and  short  shots,  all 
of  which  had  the  effect  of  depth  or  stereoscopic 
pictures  to  a remarkable  degree. 

Among  those  who  witnessed  the  demonstra- 
tion, was  Professor  Frank  R.  Moulton  of  the 


Chicago  University,  known  as  one  of  the 
world's  leading  astronomers  and  mathema- 
ticians, who  stated  that  the  stereoscopic  ef-  i 
feet  obtained  by  Harris  pictures,  is  one  hun- 
dred per  cent,  and  that  Harris  has  developed  1 
his  discovery  along  correct  scientific  lines. 

It  is  obvious  that  this  process  has  decided 
limitations,  though  for  special  work  or  the  edu- 
cational use  it  will  probably  be  found  of  high 
value. 

Harris  is  widely  known  in  Chicago  amuse- 
ment circles,  having  been  connected  with  the 
theatrical  and  motion  picture  industry  for  fif- 
teen years,  starting  as  treasurer  of  the  Mar- 
lowe theatre,  during  the  time  when  Ralph  i 
Kettering  now  general  representative  for  Jones,  | 
Linick  & Schaefer,  was  manager. 


Canadian  Hippodrome  Devoted 
to  Motion  Pictures 

More  than  ordinary  interest  has  been 
taken  in  the  re-opening  of  Shea’s  Hippo- 
drome, Toronto,  which  took  place  on  Au- 
gust 21  with  an  entirely  new  policy  and 
after  important  changes  had  been  made 
in  the  large  downtown  theatre.  The 
house  was  re-opened  with  Griffith’s  “ Or- 
phans of  the  Storm,”  which  was  shown 
continuously  afternoon  and  evening  at 
prices  ranging  up  to  75  cents.  Arrange- 
ments had  been  made  for  an  indefinite 
run  of  this  picture  and  other  large  fea- 
tures have  been  booked  for  the  Hippo- 
drome, it  was  announced. 

The  Hippodrome  opened  some  years 
ago  under  the  direction  of  Jerry  Shea  as 
a combination  picture  and  vaudeville  the- 
atre. It  was,  at  that  time,  the  largest 
theatre  in  Toronto.  It  is  now  to  present 
moving  pictures  exclusively.  Much  work 
has  been  done  during  the  past  two 
months  in  the  way  of  remodelling  the 
theatre. 


Much  New  Equipment  For 
Cleveland  Territory 

The  following  equipment  notes  are  furnished 
by  the  Theatre  Supply  Company  of  Cleveland, 
which  is  making  the  installations: 

Arcade  theatre,  Georgetown,  A.  C.  Markey 
manager,  is  installing  a new  6B  Powers  pro- 
jection machine. 

Robert  J.  Hirsch,  manager  of  the  New  Sigma 
theatre,  a new  Dayton  motion  picture  house 
has  placed  an  order  for  entire  equipment,  in- 
cluding a 6B  Powers  projection  machine,  motor 
generator,  and  a white  screen. 

J.  Bernard  Mills  has  completely  renovated  the 
People’s  theatre,  Dayton,  and  has  put  in  all 
new  projection  equipment. 

W.  E.  Weiberg  of  the  Royal  theatre,  Salem, 
Ohio,  painted  up  his  house  and  installed  all  new 
Powers  equipment  for  his  fall  opening. 

Tri-State  Amusement  Company  of  Steuben- 
ville, which  operates  the  Strand  and  Orpheum 
theatres,  have  installed  all  new  Powers  equip- 
ment in  both  houses. 

Weber  theatre  of  Dover,  0.,  and  the  Strand, 
of  New  Philadelphia,  O.,  have  substituted  the 
new  G.  E.  Mazda  equipment  for  their  old  car- 
bon arc  equipment,  saying  that  the  mazda  equip- 
ment can  be  run  much  more  economically  than 
the  carbon  arc  equipment — Loeb. 

Draws  Plans  for  3,600 
House 

Preston  J.  Bradshaw,  architect,  has  drawn 
the  plans  for  the  structure  which  include  a 
3, 600-seat  vaudeville  and  moving  picture  theatre 
cn  Grand  boulevard  topped  by  the  office  struc- 
ture while  the  apartments  would  face  on  Wash- 
ington boulevard. — Barrett. 


September  23,  1922 


1525 


The  Heart  N ever  Grows  Old 


A young  heart  is  a musical  heart — and  there  isn’t  any 
other  kind!  Grandpa  beats  with  his  cane  to  the  same 
lively  tune  the  youngsters  hop  to — music  is  universal  and 
appeals  to  everyone. 

But  music  has  its  imitators  and  only  real  music  appeals  to 
the  heart.  That  is  where  many  exhibitors  lose  a profit — 
you  may  not  know  one  note  from  another  but  you  can  tell 
good  music  when  you  hear  it,  and  so  can  everyone  else. 

The  safe  way  is  to  install  a Barton  Orchestral  Organ  that  any 
organist  can  play.  It  is  just  a beautiful,  full-toned  pipe  organ 
with  complete  orchestral  instruments  added,  and  made 
wonderfully  flexible  with  the  Barton  Divided  Manual. 


You  don’t  have  to  pay  cash  for  a Barton 
even  if  it  is  worth  it.  We  can  point  the 
way  to  owning  one  easily.  Write  today. 


!T9§  A 


01CMESTML 
«(GAN 


The  Bartola  Musical  Instrument  Company 

313-316  Mailers  Bldg 
Chicago  Illinois 


1526 


Motion  Picture  News- 


Grauman  Hollywood  Theatre  Strictly 
Egyptian  Architecture  Thruout 


WITH  the  construction  practically  completed 
on  the  picturesque  new  Grauman  Holly- 
wood theatre,  the  date  of  opening  is  very  near, 
in  fact,  it  will  probably  take  place  within  the 
next  seven  or  eight  weeks. 

The  new  theatre  is  a distinct  addition  to  the 
artistic  buildings  that  have  made  this  motion 
picture  capital  one  of  the  most  attractive  resi- 
dental  meccas  on  the  coast,  and  when  it  opens 
its  doors  to  the  public,  the  film  industry  will 
be  presented  with  the  finest  settings  ever  of- 
fered for  its  best  efforts. 

The  theatre  is  strictly  Egyptian  architecture 
and  every  detail  has  been  given  the  benefit  of 
exhaustive  research.  Egypt’s  grandeur  tells  of 
past  glories  but  this  new  temple  is  a monument 
to  present-day  enterprise  and  stands  as  the 
realized  inspiration  of  a great  exhibitor  whose 
faith  has  led  him  to  rear  this  $800,000  structure 
for  future  triumph.  In  Egyptian  architecture 
the  builders  aimed  at  stability  and  so  the  walls 
of  this  edifice  are  formed  of  huge  cement 


blocks,  hand  colored  with  the  soft  blues  and 
reds  and  yellows  in  which  these  ancients  de- 
lighted. The  interiors,  with  its  wide  foyer, 
auditorium  with  its  2,000  seats,  smoking  and 
waiting  rooms,  are  fascinating  with  their  mar- 
velous decorations  that  have  incorporated  the 
famous  Egyptian  motif  of  Sphinx  pyramids, 
hieroglyphic  inscriptions  and  other  ornamen- 
tations used  in  Temples  of  bygone  days. 

Marvelous  new  heating,  cooling  and  ventilat- 
ing systems  have  been  installed,  assuring  com- 
fort both  winter  and  summer,  while  the  latest 
invention  of  diffused  lighting  throws  the  glow 
through  the  atmosphere  and  turns  the  vaulted 
ceiling  into  a glorious  blue  sky  with  dazzling 
stars  twinkling  like  our  very  own  California 
heavens. 

There  is  a tiled  court  of  much  spaciousness, 
with  a stone  wall  fountain,  and  shops  along  one 
side,  a la  Bagdad,  and  a picturesque  roof  gar- 
den. These  are  but  a few  of  the  features 
that  lure  the  fancy. 


Will  Hays  to  Attend  S.  M.  P.  E.  • 

The  president  of  the  Society  of  Motion 
Picture  Engineers  tendered  Will  Hays  an 
invitation  to  attend  their  fall  convention 
scheduled  to  be  held  in  Rochester,  N.  Y., 
October  9th  to  12th  inclusive. 

In  replying  Mr.  Hays  states  that  he  in- 
tends to  be  present  for  at  least  one  ses- 
sion  of  the  convention. 

Endicott , N.  Y.,  to  Have 
Modern  House 

Ned  Kornblite,  president  of  the  Kodeco 
Realty  company,  announces  that  a new  $100,000 
theatre  will  be  erected  in  Endicott,  N.  Y.  on 
the  property  between  the  Endicott  Bulletin  of- 
fice and  the  Earl  W.  Travis  store  on  Washing- 
ton avenue.  The  three  lots  which  comprise  the 
site  were  purchased  from  Dr.  Mark  Welch 
of  Endicott.  The  plot  is  75  feet  wide  and 
100  feet  deep.  Construction  will  begin  at  once. 
It  is  hoped  to  open  the  house  January  1. 

The  new  theatre  will  be  of  modern  fire-proof 
coustruction  and  will  be  equipped  with  a mod- 
ern ventilating  system.  Yellow  tapestry  brick 
will  be  used  on  the  front.  The  remainder 
will  be  of  hollow  tile  and  concrete  with  steel 
framework — Taylor. 


Spahr  Reports  Improved 
Market 


Curtains  and  Draperies  Give  Patrons 
All  Important  First  Impression 


A marked  improvement  in  the  market  for 
high  class  projectors  is  reported  by  O.  F. 
Spahr,  general  manager  of  the  Enterprise  Opti- 
cal Manufacturing  Company,  who  states  that 
a splendid  business  in  Motiographs  was  done 
during  August,  the  month’s  record  being  the 
best  in  the  past  year. 

Among  large  contracts  consummated  was  one 
with  the  Philadelphia  public  schools,  whereby 
a large  number  of  Motiographs  will  be  installed, 
and  one  with  the  United  States  Navy,  which 
will  place  Motiographs  on  many  of  the  larger 
ships  of  the  battle  fleet. 

Among  installations  completed  during  the 
month,  were  those  in  the  Majestic  theatre, 
Chicago;  Seventh  street,  Minneapolis;  the  Ma- 
jestic, Milwaukee;  and  the  Palace  at  South 
Bend,  all  Orpheum  Time  houses,  which  are 
devoting  more  attention  to  the  showing  of 
pictures  than  in  the  past. 

The  Palace  at  South  Bend  is  one  of  the  finest 
Orpheum  Time  houses  in  the  country,  and  is 
scheduled  to  open  on  September  15th. 

Mr.  Spahr  is  enthusiastic  over  the  business 
outlook  for  the  fall  and  winter. 


CURTAINS  and  draperies  give  to  your  pa- 
trons a definite  impression  of  your  taste — 
your  idea  of  an  expression  of  harmony  and 
beauty. 

More  than  anything  else  allied  to  your 
decorative  scheme  and  colorings  rests  a real  re- 
sponsibility' upon  your  curtains  and  draperies. 
They  may  enhance  and  emphasize  the  beauty 
of  your  theatre  or  may  entirely  ruin  it.  Their 
importance  are  most  vital. 

The  first  impressions  are  lasting  and  if  they 
are  what  you  want  them  to  be,  your  patrons 
instantly  become  favorably  impressed  with 
their  surroundings  and  because  of  those  favor- 
able impressions  their  visits  are  more  frequent. 
If  your  curtains  and  draperies  fail  to  properly 
represent  your  house,  they  are  sure  to  create 
a depressing  effect  on  your  patrons. 

An  enormous  curtain  that  represents  a large 
investment  was  recently  installed  in  the  Frank- 
lin County  Memorial  Hall.  This  curtain  which 
extended  across  the  proscenium  of  80  feet  2 
inches  required  over  600  yards  of  Mercerized 
Velour.  A description  of  the  many  features 
of  this  curtain  is  supplied  by  Haller  and 
Haller  of  Columbus,  Ohio,  specialists  in  thea- 


thre  curtains,  draperies,  etc.,  who  made  the  in- 
stallation. 

Both  curtain  and  lambrequin  are  heavily  plait- 
ed. The  opening  ends  and  bottom  edge  are 
hemmed  12  inches  deep.  The  bottom  of  curtain 
and  lambrequin  are  weighted;  top  of  curtain 
reinforced  with  heavy  web.  Ten  inch  mer- 
cerized bullion  fringe  is  used  and  a two  inch 
metal  galloon.  The  monogram  and  scroll  are 
appliqued. 

The  operating  of  the  curtain  is  absolutely 
noiseless,  the  runners  are  hard  wood,  self- 
lubricating;  U shaped  cast  iron  hangers,  quar- 
ter inch  self  lubricating  wire  cable.  The  machine 
operating  the  curtain  is  automatic;  switch  con- 
trol ; one  throw  of  the  switch  opens  or  closes  the 
curtain.  When  the  curtain  has  been  opened 
or  closed  the  motor  automatically  stops.  Being 
equipped  with  an  automatic  clutch,  the  curtain 
or  equipment  cannot  become  damaged  or  in- 
jured in  any  way  if  a possible  mishap  occurred 
from  any  cause. 

Haller  & Haller  have  furnished  many  thea- 
tre and  moving  picture  houses  with  curtains 
and  draperies. 


Curtain  installed  by  Haller  & Haller  in  the  Franklin  C ounty  City  Hall  which  required  over  600  yards  of  material 


September  23,  1922 


1527 


ABSOLUTELY  SINCERE 

AND 

PRACTICAL  PRAISE 

OF 

POWERS  PROJECTORS 


No.  515.  Vol.  XX.  THE  CINEMA,  LONDON,  ENG.  THURSDAY,  AUGUST  24,  1922 


WHAT  THE  OPERATOR  SHOULD  KNOW  ABOUT  HIS  PROJECTOR 

By  C.  H.  DAVIES, 

(Late  Cine-Technical  Expert,  International  Committee  of  the  American  Y.  M.  C.  A.) 


In  the  last  issue  I urged  the  need — and  it  is  a vital 
one — for  raising  the  status  of  the  cinema  operator, 
or  as  I prefer  to  call  him,  projectionist.  And  in  so 
doing,  I pointed  out  that  such  improvement  could, 
under  present  conditions,  only  come  about  as  a result 
of  initiative  movement  on  the  part  of  exhibitors.  I 
say,  with  a knowledge  born  of  many  years’  practical 
experience,  that  the  most  ruinously  expensive  en- 
cumbrance to  any  picture  theatre  is  an 
incompetent,  careless,  or  discontented 
projectionist.  He  can  do  more  harm  to 
business  in  one  month  than  an  inexpe- 
rienced manager  can  accomplish  in 
six.  Managerial  incapacity  may  dam- 
age the  prestige  of  a house  in  the 
long  run,  but  faulty  projection  is  work- 
ing havoc  during  every  hour  that  the 
house  is  open. 

Perhaps  one  of  the  most  potent  causes 
of  imperfect  projection  is  to  be  found 
in  the  brevity  of  time  allowed  for  care 
and  study  of  the  projector,  the  veritable 
heart  of  the  system.  Sometimes  the 
“ operator  ” is  called  upon  to  do  so 
many  jobs  around  the  theatre  that  he  is 
led  to  neglect  his  own  department, 
but  more  often  he  is  disinclined  to 
make  more  than  a perfunctory  study  of 
the  delicate  and  exacting  piece  of  ma- 
chinery upon  which  very  largely  rests 
the  success  or  otherwise  of  the  screen 
presentment.  It  is  in  the  hope  that  a 
deeper  interest  may  be  aroused  in  the 
vital  functions  of  the  cine-mechanism, 
and  that  a fuller  understanding  of  its 
character  may  lead  to  greater  care  and 
better  pictorial  presentment,  that  I pen 
these  explanatory  notes. 

For  the  purpose  of  my  first  descriptive  analysis, 
I propose  to  deal  with  the  Power’s  No.  6.  And  I make 
that  particular  selection  because  actual  experience 
has  proved  to  me  that  it  is  one  of  the  most  perfect, 
reliable,  and  durable  projectors  on  the  market,  if  given 
a modicum  of  care  and  attention.  Of  the  “ hardy  ” 
qualities  of  the  Power’s  No.  6 I was  afforded  str.king 
evidence  during  my  charge  of  the  Cinematograph 


BETTER 

PROJECTION 

PAYS 


Section  of  the  American  Expeditionary  Force,  Y.  M. 
C.  A.  Thirty-five  of  these  machines  were  returned  to 
me  at  the  Base;  most  of  them  had  been  either  buried 
in  the  trenches  or  under  water,  and  all  were  more 
or  less  corroded  into  utter  uselessness.  Yet  after  I had 
taken  apart,  cleaned,  repaired  and  re-assembled  these 
machines,  no  fewer  than  32  were  returned  to  France 
and  Russia  in  perfect  running  order.  A more 


searching  test  would  scarcely  be  easy  to  find.  Fig- 
ure I gives  a general  “ close-up  ” of  the  Power’s  No. 
6 from  the  gate  aspect. 

The  constancy  of  motion  of  this  machine  is  often 
remarked  by  those  who  use  it,  and  the  secret  of  this 
is  in  the  intermittent  movement,  which  differs  greatly 
from  the  method  usually  employed.  Within  a grease- 
tight  casing  the  driving  element  revolves;  a cam 
of  hardened  steel,  diamond  in  shape,  which  engages 
the  pins  of  a cross  mounted  on  the  end  of  the  inter- 
mittent spindle.  The  cross  and  pins  are  cut  from 
one  block  of  steel  so  that  the  pins  remain  fixedly 
in  precise  relation  to  the  cam.  The  motion  of  cam 
and  cross  is  so  smooth  and  devoid  of  friction  that 


it  is  almost  noiseless,  and  tire  travel  of  the  film  is 
not  only  more  rapid  but  there  is  less  strain  on  the 
perforations  than  with  many  other  types.  Careful 
study  of  this  movement  by  means  of  Figures  II  and 
III  will  result  m a clearer  understanding  of  the 
chief  function  of  a projector. 

Second  only  in  importance  to  the  intermittent 
movement  is  the  film  feed,  and  an  intelligent  grasp  of 
the  principles  underlying  this  will  go- 
far  to  minimize  the  chances  of  trouble 
while  running.  It  will  be  understood, 
of  course,  that  the  purpose  of  the  in- 
termittent sprocket  is  to  transmit  the 
movement  of  cross  and  cam  to  the  film- 
in  order  that  its  travel  may  synchron- 
ize with  the  operation  of  the  shutter. 
But  the  important  work  of  the  top 
and  bottom  feed  sprockets  is  not  usual- 
ly so  well  appreciated.  The  condition 
of  the  top  feed  sprocket  and  its  rela- 
tionship to  its  rollers  governs  the  feed 
to  the  intermittent  action,  and  perfect 
engagement  of  the  film  is  a sine  qua 
non  of  “ sweet  ” running.  Adjustment 
of  the  gate  springs  to  the  exact  pres- 
sure necessary  to  ensure  smooth 
passage  of  the  film  without  putting 
strain  upon  the  edges  of  joins  is  a 
point  calling  for  careful  study.  Films 
vary  not  only  in  thickness,  but  also  in 
condition,  and  the  extra  trouble  of  ad- 
justing the  pressure  to  the  film  is  well 
worth  the  while ; it  is  not  difficult,  and 
it  makes  for  good  results  on  the  screen. 

The  function  of  the  “ take-up  ” 
sprocket  is  important,  and  care  in  see- 
ing that  the  film  is  firmly  engaging 
and  that  the  idler  roller  lies  snug  is  time  well  spent. 

Jumping  ” of  the  loop  will  thus  be  guarded  against,, 
and  the  possibility  of  failure  of  the  take-up  mini- 
mized. In  the  Power’s  No.  6 mechanism  it  will  be 
found  that  the  idler  rollers  are  so  arranged  that 
pressure  upon  the  moving  film  is  obviated,  while 
the  adjustment  is  so  fine  that  the  rising  of  the  film, 
from  the  sprockets  is  practically  an  impossibility.. 


5,ooo  POWER’S 
SOLD  IN  THE 
UNITED 
KINGDOM 


For  the  purpose  of  my  first  de- 
scriptive analysis,  I propose  to  deal 
with  the  Power’s  No.  6.  And  I make  that 
particular  selection  because  actual  experience 
has  proved  to  me  that  it  is  one  of  the  most  perfect, 
reliable,  and  durable  projectors  on  the  market,  if 
given  a modicum  of  care  and  attention.  Of  the 
“ hardy  ” qualities  of  the  Power’s  No.  6 I was  af- 
forded striking  evidence  during  my  charge  of  the 
Cinematograph  Section  of  the  American  Expedi- 
tionary Force,  Y.  M.  C.  A.  Thirty-five  of  these  ma- 
chines were  returned  to  me  at  the  Base ; most  of 
them  had  been  either  buried  in  the  trenches  or  un- 
der water,  and  all  were  more  or  less  corroded  into 
utter  uselessness.  Yet  after  I had  taken  apart, 
cleaned,  repaired  and  re-assembled  these  ma- 
chines, no  fewer  than  32  were  returned  to 
France  and  Russia  in  perfect  running 
order,  A more  searching  test  would 
scarcely  be  easy  to  find. 


* 


NICHOLAS  POWER.  COMPANY 


INCORPORATED 

EDWARD  EARL.  President 

N inetv  Gold  St.  New  York.,  N .Y. 


1528 


Motion  Picture  News 


Good  Information 

One  projectionist,  in  replying  to  the  letter 
written  by  R.  Harrington  who  requested  in- 
formation on  Mazda  lamp  projection  and 
screens,  gives  a good  set  of  answers  and  ap- 
parently has  had  considerable  experience  in 
working  with  Mazda  equipment. 

Motion  Picture  News, 

New  York  City, 

Technical  Dept. 

Dear  Editor: 

I’ve  just  finished  reading  the  letter  you  pub- 
lished written  by  R.  Harrington  in  which  he 
asks  for  answers  to  some  pointers  on  the  way 
to  use  Mazda  lamps  for  projection  and  also  on 
screens. 

As  I’ve  been  a user  of  this  sort  of  apparatus 
for  a long  time  and  have  run  into  all  kinds 
of  experiences  with  it  in  getting  thoroughly 
acquainted  with  it,  I believe  I can  give  some 
dope  to  Harrington  that  will  help  him. 

Before  I go  into  that  discussion  I’d  like  to 
say  that  a projectionist  must  study  how  to  oper- 
ate a Mazda  equipment  just  the  same  as  he 
needs  -o  study  to  operate  an  arc.  There  are 
many  different  things  about  this  apparatus  and 
the  way  to  use  it.  If  the  proper  methods  are 
not  used  then  the  best  projection  will  not  be 
obtained. 

As  to  question  one  “ where  the  lamp  bulb 
bulges  out  on  the  side  once  in  a while  ” I’ve 
never  read  just  why  this  is  but  I figured  (I’ve 
had  this  happen  to  me  once)  that  there  was  a 
weak  spot  in  the  glass  and  when  the  lamp  got 
hot  this  weak  spot  showed  up. 

Question  two : The  hole  in  the  dowser  of 
the  G.  E.  Mazda  apparatus  is  not  to  be  used 
for  anything  except  to  get  the  mirror  in  the 
right  place,  because  it  does  not  always  come 
in  the  center  of  the  condenser  lens.  The  way 
I line  up  my  condenser  is  to  first  light  the 
lamp  in  the  lamp  house  after  it  has  first  been 
set  correctly  in  the  lamp  setter.  I don’t  turn 
on  all  the  juice  the  lamp  should  carry  so  there 
won’t  be  too  much  light  to  work  with.  Next 
I hold  a piece  of  cardboard  out  in  front  of 
the  objective  lens  (maybe  about  2 or  3 inches 
or  maybe  farther  away  or  closer)  until  I get  an 
image  of  the  rings  of  the  prismatic  condenser. 
These  rings  will  show  up  clearly  and  also  an 
outline  of  the  aperture  plate  can  be  seen  on 
the  card.  The  image  of  the  rings  can  be  cen- 


tered with  the  aperture  outline  by  moving 
the  lamp  house  sidewise  or  up  and  down  and 
then  when  the  rings  are  centered  in  this  way  the 
adjustments  on  the  lamp  house  can  be  adjusted 
and  set  so  the  house  will  always  come  back 
in  that  position  when  it  is  ready  for  projecting 
a picture. 

Don’t  use  this  hole  in  the  dowser  for  cen- 
tering the  lamp  filament  because  it’s  just  the 
same  as  when  you  center  the  condenser.  If  the 
hole  is  not  in  the  center  then  the  lamp  filament 
will  not  be  in  the  center.  Just  use  the  same 
way  to  center  the  lamp  filament  as  for  the  con- 
denser only  be  sure  that  the  mirror  doesn’t 
throw  any  light  into  the  condenser.  I always 
push  the  mirror, away  around  to  one  side  and 
burn  the  lamp  on  the  least  amperage  that  I 
can  so  it  won’t  be  too  bright.  Then  hold  the 
pasteboard  card  (better  have  it  kind  of  a gray 
color)  out  in  front  of  the  objective  lens  just 
the  same  as  before  and  find  where  you  can 
see  the  image  of  the  lamp  filament.  (The  lamp 
should  be  placed  back  from  the  center  of  the 
condenser  two  inches  before  the  image  is  looked 
for.)  Then  by  moving  the  lamp  sideways  the 
filament  can  be  placed  in  the  center  of  the  spot 
of  round  light  on  the  card  you  hold  in  front 
of  the  objective  lens.  You  don’t  have  to  do 
all  this  only  when  putting  up  the  equipment 
because  if  the  adjustments  are  made  right  the 
next  lamp  fits  right  in  the  same  place. 

If  the  lamp  and  condenser  aren’t  set  right, 
the  light  on  the  screen  will  be  poor  and  un- 
even. 

When  it  comes  to  screens  I don’t  know  much 
about  the  crystal  beaded  screen,  but  the  size 
of  the  screen  to  use  is  something  I guess  we 
could  all  talk  about.  I’ve  got  my  own  ideas 
about  that  but  I don’t  suppose  all  the  fellows 
will  agree  with  me. 

Favors  Large  Size 

I’m  for  a pretty  big  screen  so  that  the  people 
can  see  all  the  details  in  the  picture.  I mean 
by  that  a pretty  big  picture  for  the  house.  Of 
course  I don’t  mean  a twenty  foot  picture  in  a 
house  that  seats  about  five  or  six  hundred,  but 
say  a picture  about  sixteen  feet  wide.  I don’t 
get  the  dope  on  the  small  picture  myself. 

Anyway  I hope  I help  out  by  telling  how  I 
do  things  for  I get  pretty  good  results  and 
don’t  receive  any  kicks  from  the  manager. 

Maybe  I’ll  have  some  questions  to  ask  the 


fellows  and  hope  they’ll  bounce  to  it  and  give 
me  some  good  dope.  I guess  this  country  must 
have  fellows  in  it  that  know  about  all  there  is 
to  know  on  good  projection. 

Here’s  hoping  good  luck  to  your  league, 
EUGENE  HILL, 
Mansfield,  Mass. 

The  answer  concerning  how  to  line  up  the 
condenser  and  lamp  filament  of  the  Mazda 
lamp  as  outlined  by  E.  Hill  is  to  be  recom- 
mended. Apparently  Hill  has  had  considerable 
experience  with  this  type  of  apparatus  and  has 
also  either  read  or  received  personal  instruc- 
tions on  this  subject.  His  answer  is  quite  com- 
plete and  definite. 

Reason  for  Bulging 

However,  when  it  comes  to  the  reason  for 
the  lamp  bulb  bulging  out  the  Editor  does  not 
agree.  This  effect  is  probably  due  to  the  light 
reflected  from  the  spherical  mirror  being 
focussed  on  the  glass  of  the  bulb.  At  this 
point  of  focus  the  temperature  is  high  and  in 
time  softens  the  glass.  As  the  bulb  is  filled 
with  gas  under  high  pressure  the  softened 
glass  caused  by  the  focus  of  the  reflected  light 
falling  directly  on  it  will  bulge  out. 

This  will  never  occur  providing  the  mirror 
is  correctly  placed.  It  is  well  to  check  up  on 
the  mirror  setting  every  day  or  even  oftener 
thus  obtaining  the  maximum  efficiency  from 
this  element. 

The  question  of  the  crystal  beaded  screen  is 
discussed  in  another  letter  printed  in  the  Forum 
this  week. 

There  is  a great  deal  to  be  said  on  the  sub- 
ject of  the  size  of  screen  best  suited  for  the 
particular  theatre.  The  Editor  in  his  opinion 
does  not  agree  with  E.  Hill  in  the  views  that 
a comparatively  large  picture  should  be  used. 
It  must  be  remembered  that  the  people  sitting 
in  the  front  seats  will  find  it  very  difficult  to 
follow  the  action  of  a large  picture.  There 
is  necessary  a compromise,  i.  e.,  a picture  which 
favors  the  front  seats  slightly  through  its 
smaller  dimensions  will  be  very  satisfactory  for 
the  center  of  the  house  though  possibly  some- 
what small  for  the  rear. 

Large  pictures  are  apt  to  cause  eye  strain 
which  result  in  headaches. 

The  size  of  picture  to  use  of  course  depends 
on  the  size  of  the  house — Editor. 

( N A-M  L P continued  on  page  1530) 


Blank  for  New  League  Members 


Member’s  Name 


Home  Address  

Theatre  

Name  and  Address  of  Theatre  Manager 


NATIONAL  ANTI-MISFRAME  LEAGUE  PLEDGE 

/4  S a motion  picture  projectionist  who  has  the  interest 
^ of  his  profession  at  heart  and  is  willing  to  assist  in 
eliminating  some  of  the  evils  practised  in  the  projection- 
room,  I promise  that  I will  to  the  best  of  my  ability  return 
films  to  the  exchange  in  reasonably  good  condition,  accord- 
ing to  conditions  of  film  when  received.  Furthermore,  1 
will  when  it  becomes  necessary  remedy  misframes,  bad 
patches,  etc.,  that  may  be  in  the  film  which  I receive  and 
in  this  way  co-operate  with  my  brother  projectionists  and 
give  greater  pleasure  to  those  who  make  up  the  motion 
picture  audience  by  showing  films  that  are  free  from  such 
defects.  I also  promise  that  I will  not  make  punch  marks 
in  film,  and  when  film  is  received  by  me,  with  punch  holes, 
l will  notify  the  exchange  to  that  effect  so  that  they  may 
use  their  efforts  to  correct  this  evil. 


New  members  when  sending  in  application  blan  ks  for  membership  in  the  N.  A.  M.  L.,  please  en  close  twenty-five  cents  for  a membership  button. 


September  23,  1922 


1529 


lransV^rleK 


Meters  Show  Volts  and  Amperes 


Adjustment  for  Amperes 


Full  Control  of  Arcs 
with  the  Switches 
on  side  of  Projection 
Machine.  No  Com- 
plicated Moves.  No 
Chance  for  Mistakes. 


Reduces  Your  Power  Bills 
And  Makes  Better  Pictures 

Motion  picture  projection  in  theatres  the  country  over 
has  greatly  improved  since  the  perfection  of  TransVerteR — 
the  original  series  arc  M-G  outfit,  which  set  a new  standard 
for  the  entire  industry. 

TransVerteR  changes  alternating  current  into  direct 
current  which  is  more  suitable  for  projection  arcs.  It  auto- 
matically supplies  only  such  voltage  as  is  needed  for  the  arc, 
and  no  wasteful,  current  consuming  ballast  is  used. 
It  uses  less  current  than  any  other  device,  and  is  therefore 
more  economical  to  operate. 


$ 


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Motor  Generating  Unit 

Ball  Bearing  Quiet  Efficient 
Built  to  Last  and  Give  Satisfactory 
Service 


All  Arcs  in  Series  Two  or  More 

Any  Two  Simultaneously 
Same  Amperes  in  Each  Arc 


It  is  easily  adjusted  for  light  and  dark  por- 
tions of  film.  TransVerteR  gives  the  projec- 
tionist perfect  arcs,  clear-white,  steady  light 
that  is  easily  directed  and  controlled.  It 
makes  possible  the  projection  of  clear,  sharp- 
lined  pictures  which  patrons  appreciate  and 
come  again  to  enjoy. 

Write  today  for  TransVerteR  Facts.  Room  for  only 
a few  here — but  you  should  know  all  of  them. 

The  Hertner  Electric  Co. 

1900  W.  112th  Street 
Cleveland,  Ohio 


WONDERFUL  OPPORTUNITY 

A nearly  new  Bell  & Howell  Camera,  170  degree  shutter, 
one  32  mm.,  one  50  mm.,  one  75  mm.,  and  one  6-in. 
Telephoto  lens ; one  50  mm.  and  one  75  mm.  finder  lens ; 
four  400  ft.  magazines,  carrying  case  for  camera,  carry- 
ing case  for  magazines,  Bell  & Howell  tripod.  Condition 
of  entire  outfit  will  pass  for  new.  Price,  $1500.00  cash. 

Wire  deposit.  Balance  on  examination 

BASS  CAMERA  COMPANY 

109  No.  Dearborn  St.  Dept.  Ill  Chicago,  111. 


RAVEN 

HAFTONE 

SCREEN 

Installed  in  the  New  Fabian  Theatre 

REGENT 

Elizabeth,  New  Jersey 

After  Successful  Practical  Tests  in  the 
Branford,  Elizabeth,  New  Jersey 

RAVEN  SCREEN  CORPORATION 

ONE-SIXTY-FIVE  BROADWAY,  NEW  YORK 


An  Improved 
Projection  Lens 
for  Best  Film 
Projection. 
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Ghindlach  Ra- 
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tion Lenses. 


GUNDLACH 


PROJECTION  LENSES 

For  twelve  years  Gundlach  Projection  Lenses  have  demon- 
strated their  superiority  and  uniformity  of  quality,  a modifi- 
cation of  the  original  optical  formula  increases  their  efficiency 
and  adds  wonderfully  to  their  effectiveness  for  the  Mazda  as 
well  as  arc  light  source. 

UNSURPASSED  LUMINOSITY 

with  brilliancy  of  Image  and  accurate  rendition  of  tone  falues  is  characteristic 
of  these  lenses. 


Toil  may  always  depend  upon  the  name  Gundlach  to  represent  the  best  In 
Projection  Lenses,  service  and  reasonable  prices. 

No.  1 Size  Projection  Lenses,  No.  2 Size  Projection  Lenses. 

without  jacket  $17.00  without  jacket  S30.M 

No.  1 Size  Jackets 3.00  No.  2 Size  Jackets I.M 

Sold  tubject  to  approval  by  all  dealer* 

GUNDLACH-MANHATTAN  OPTICAL  COMPANY 


853  Clinton  Avenuev  South 


Rochester,  N.  Y 


1530 


Motion  Picture  News 


N.  A.  M.  L.  FORUM 


( Continued  from  page  1528) 

Concerning  Screens 

The  list  of  questions  submitted  by  R.  Har- 
rington, as  published  in  these  columns  in  our 
issue  dated  September  2,  has  caused  consider- 
able comment  among  the  projectionists.  The 
following  extract  is  taken  from  a letter  re- 
ceived from  George  Shepard  of  Dallas,  Texas, 
who  writes  on  the  subject  of  screens. 

“ I’ve  run  up  against  the  Crystal  Beaded 
screen  at  a few  places  and  in  some  places  it 
sure  did  some  good  work.  I cannot  say  this 
about  it  every  place  I saw  it. 

“ From  what  I’ve  seen  and  heard  about  this 
kind  of  screen  it  goes  well  in  a theatre  where 
there  is  a straight  throw  and  no  balcony.  But 
if  you  take  a house  that  has  a big  angle  for 
the  projection  and  has  a balcony  then  the 
Crystal  Beaded  screen  is  no  good.  I’ve  heard 
this  explained  by  people  who  ought  to  know 
who  say  that  the  biggest  part  of  the  light  that 
hits  the  screen  is  reflected  back  again  right 
in  the  direction  it  comes  from.  Don’t  use  the 
Crystal  screen  where  there  is  much  angle  to  the 
projection  or  where  there  is  a balcony  in  the 
house.  That’s  my  opinion  on  this  anyway. 

“ When  it  comes  to  the  size  of  picture  to 
use  in  the  house  I say  use  a moderate  size 
screen.  This  idea  of  using  a picture  twenty 
four  feet  wide  in  a small  house  as  I’ve  had 
the  good  fortune  (?)  of  seeing,  is  absolutely 
the  wrong  idea.  I’ll  say  a house  which  say 
seats  a thousand  or  so  people  on  one  floor  with 
a throw  of  about  a hundred  feet  from  the  pro- 
jector to  the  screen  should  use  a picture  about 
fifteen  feet  wide.  And  I’ve  seen  pictures  up 
in  the  twenty  feet  in  houses  no  larger  than 
that.” 

When  it  comes  to  the  explanation  for  the 
action  of  the  reflected  light  from  the  Crystal 
Beaded  screen  and  the  proper  place  to  use  it 
G.  Shepard  has  the  right  ideas. 

The  Crystal  Beaded  screen  throws  the  re- 
flected light  back  right  along  the  axis  of  pro- 
jection. In  the  case  where  the  projection  room 
is  placed  up  over  the  balcony  then  the  balcony 


seats  will  receive  by  far  the  best  picture  while 
the  orchestra  seats  will  suffer 

The  Crystal  Beaded  screen  proves  very  satis- 
factory when  used  for  house  with  no  balcony 
and  practically  straight  projection.  The  screen 
is  really  of  the  reflector  type  though  there  is 
a certain  amount  of  diffusion  given  the  pro- 
jected light;  more,  in  fact,  than  is  given  by 
most  other  reflector  types  of  screens. 

A fifteen-foot  picture  (width)  for  a theatre 
with  a seating  capacity  of  one  thousand  and 
length  of  approximately  one  hundred  feet, 
seems  to  be  just  about  the  right  size,  though 
probably  a picture  of  fourteen  and  a half  to 
sixteen  foot  width  would  be  feund  quite  satis- 
factory—Editor. 


Dear  Editor : 

Am  wishing  to  acquire  the  best  information 
in  moving  picture  machines  and  other  things  I 
believe  of  great  importance. 

Herewith  you  will  find  my  application  blank 
for  becoming  a member  of  the  great  motion  pic- 
ture association  which  I believe  is  the  National 
Anti-Misframe  League. 

Am  also  sending  the  25  cents  for  the  button. 
Am  assistant  projectionist  of  the  Porto  Rico 
threatre.  Waiting  for  your  answer, 

Respectfully  yours, 

Miguel  Angel  Castro, 
Santurce,  Porto  Rico. 


Dear  Sir : 

I am  only  an  assistant  projectionist  but  I am 
interested  in  the  National  Anti-Misframe  League 
and  want  to  join. 

I have  been  reading  the  letters  and  ideas  in 
your  magazine  and  have  received  lots  of  help 
through  them. 

Enclosed  you  will  find  a blank  I have  clipped 
and  filled  out  from  which  I hope  to  hear  from 
you  soon.  Very  truly  yours, 

Howard  McLuen, 

1718  Second  St., 
Perry,  Iowa. 


Dear  Editor : 

Please  find  enclosed  application  blank  for 
membership  in  the  National  Anti-Misframe 
League  and  also  25  cents  in  stamps  for  N.  A.  M. 
L.  button. 


Let  your  ideas  help  some 
one  else 

r>iiiiiiiiiiiMiiiiiniiiiiiiiiiiimiiiiimiiinniiiiitiii«iiiiimiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiiiii||||ii||Nnii,l|,|,|U„„„|||IIIUl 

I have  been  a reader  of  the  News  for  the  last 
six  years  and  have  found  the  Forum  very  inter- 
esting. I think  that  this  is  a very  good  organiza- 
tion for  the  betterment  of  projection,  as  each  in- 
dividual reading  the  different  letters  from 
brother  projectionists  can  obtain  some  very  good 
suggestions  in  their  line  of  work. 

Yours  very  truly, 

Dale  E.  Thurlow, 
Princess  Theatre, 
Rensselaer,  Ind. 

Former  Secretary  306 
Again  Fortunate 

On  the  fifth  day  of  September  Mrs.  Rotker 
presented  the  former  Secretary  of  Local  306 
and  now  the  Chairman  of  the  Examining  Board 
and  also  the  President  of  the  Bronx  Electrical 
Contractors  Association  with  an  eight  pound 
girl.  This  makes  two  girls  and  tw'O  boys. 
Mother  and  daughter  are  doing  well. 


Two  Hundred  Thousand 
Dollar  Plant  Designed 

Plans  have  been  completed  by  local  archi- 
tects for  a $200,000  plant  for  the  Wilart  Cinema 
Industries,  Inc.,  a concern  which  will  establish 
a factory  in  this  city  for  the  manufacture  of 
motion  picture  projectors  and  cameras.  The 
plant  is  expected  to  employ  300  skilled  work- 
men.— Gibson. 


Installs  Ventilating  System 

The  Bijou  theatre,  Wilmington,  N.  C.,  re- 
cently closed  for  remodeling,  has  just  been  re- 
opened with  two  hundred  more  seats,  two  big 
typhoon  fans  and  new  decorations  and  paint- 
ings. The  owners,  the  Howard-Wells  Amuse- 
ment Co.,  is  planning  for  big  business  for  this 
house  in  the  fall. — Stellings. 


TheNewEraOrgan 

THE  MARR  & COLTON  COMPANY,  Inc. 


This  pipe  organ  has  in  truth  made  possible  a new 
era  of  music  for  the  medium  and  smaller  sized 
theatre.  EVERY  OWNER  IS  A SATISFIED  OWNER. 
( Write  for  Literature) 

WARSAW,  N.  Y. 


Also  Builders  of  Famous  Man  A Colton  Concert  Organ 


1600  Broadway 


LIBMAN-SPANJER  corp 


LOBBY  FRAMES  DE  LUXE 


CHANGEABLE  SIGNS 
TICKET  BOXES 

Factory: 

NEWARK,  N.  J 


TICKET  BOOTHS 
FOYER  LAMPS,  ETC 
Factory : 

CHICAGO,  ILL. 


Office : 
NEW  YORK 


September  23,  1922 


1531 


For  Better  Projection 

— Better  Definition — Flatter 
Field- — Greater  Contrasts — - 
Brilliant  Illumination. 


BAUSCH  & LOMB 

CINEPHOR 

The  New  Projection  Lens 

Write  for  interesting  literature. 

BAUSCH  & LOMB  OPTICAL  CO. 

St.  Paul  Street,  Rochester,  N.  Y. 

New  York  Washington  Chicago  San  Francisco  London 

Leading  American  Makers  of  Photographic  Lenses,  Microscopes,  Pro- 
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CINCINNATI,  OHlo 


Kino  Hypar 

Saves  Many  a Day 

With  a Kino  I-Iypar  you  can  work  many  a day  when  the  light  is  poor, 
because  this  remarkable  lens  has  the  speed,  brilliancy  and  crisp  defi- 
nition that  makes  the  most  of  what  light  there  is. 

Ask  your  dealer  to  let  you  test  this  lens.  The  Goerz  Guarantee  Tag 
marks  the  genuine  and  protects  you. 

C.  P.  Goerz  American  Optical  Company 

31 7J  East  34th  Street 


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DEBRIE  CAMERAS 

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THE  DEBRIE  HIGH 
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240  pictures  per  second 
For  Analyzing  Rapid  Motion 

THE  FOREMOST  CAMERA  OF  THE 
MOTION  PICTURE  WORLD 

Many  attempts  have  been  made  in  recent  years  . to 
manufacture  a high-speed  camera  capable  of  analyzing 
rapid  motion  and  slowing  it  down  sufficiently  for  the 
eye  to  follow  such  motion  in  detail.  None  of  these 
cameras  has  been  equal  to  the  task  of  the  rapid  me- 
chanical action  required  to  produce  pictures  at  the  rate 
of  200  or  more  per  second. 

It  remained  for  DEBRIE,  after  long  experimentation, 
to  perfect  a camera,  which,  though  light  and  simple  of 
manipulation,  has  been  found  to  fulfill  all  the  require- 
ments,- producing  as  steady  a picture  on  the  screen  as 
though  taken  at  the  normal  rate  of  16  pictures  per 
second. 

Most  directors  and  camera  men  are  familiar  with  the 
results  of  this  high  speed  camera,  which  are  shown  on 
the  screen  daily  by  the  numerous  REVIEWS  and  edu- 
cational Feature  films. 

Illustrated  DEBRIE  AMERICAN — Catalog  on  request. 

Motion  picture 

APPARATUS  CO.  | 

INCORPORATED  6CT9 

118  West  44th  Street,  New  York  City 


1532 


Motion  Picture  News 


usiness 


fe  rings 


GOOD  THEATRE  in  city  of  35,000,  best  of  location. 
Seats  450,  can  be  enlarged  to  1,000.  Pictures  and 
vaudeville.  Will  sell  outright  or  half  interest.  Don’t 
answer  unless  you  have  some  cash  and  mean  busi- 
ness, my  time  taken  up  in  Kevin  oil  field.  Address 
Box  97,  Great  Falls,  Mont. 


WE  buy  used  portable  suitcase  and  professional 
moving  picture  machines.  Highest  prices  paid.  What 
have  you  for  sale?  Monarch  Theatre  Supply  Co., 
714  So.  Wabash  Avenue,  Chicago,  111. 


Mailing  Lists 

MOVING  PICTURE  AND 
LEGITIMATE  THEATRES 

22166  Moving  picture  by  States,  per  M.  $5.00 

1219  Film  Exchanges,  for  List 7.50 

196  Manufacturers  and  Studios 3.50 

419  Machine  and  Supply  Dealers 4.00 

3674  Legitimate  Theatres  U.  S.  and 

Canada 25.00 

810  Vaudeville  Theatres 7.50 

A.  F.  WILLIAMS 

166  W.  Adams  Street  Chicago 


TRY 


Hoods 


KOR  SIGNS,  STAGE 
OR  CANOPY  LIGHTS 

They  Cover  the  Bulb  and  Show 
Brilliant  Lasting  Colors 


For  5-10  W.iod 
25-40  W.  Lampe 


Have  Every  Advantage — Save 
Your  Dollars  in  Lamp  Renew- 
als, No  Bothersome  Dipping 
Easily  Put  On  or  Taken  Off 

f>  EYKOM  c, 

M ^4  IUCTWIC  COMPANY 


2622  W.  CONGRESS  ST. 


CHICAGO,  ILL 


Mr.  Exhibitor: 

Ask  Your  Film  Company  for  the 

“THEMATIC  MUSIC  CUE  SHEET’ 


(Pat.  Applied  For) 

It  means  more  to  you  than  any 
other  accessory.  It  is  the  cue  sheet 
that  insures  a musically  perfect 
picture  presentation. 


Theatre  and  Exchange  Mailing  List  Service 


We  rent  lists  of  or  address  contemplated  of 
existing  theatres,  exchanges,  state  rights  own- 
ers, publicity  mediums  and  producers,  selected 
as  to  territory,  class,  etc.  Twenty  thousand 
changes  were  recorded  In  our  list  last  year.  ItB 
use  means  a saving  of  from  20  to  50%  In  post- 
age, etc. 

MOTION  PICTURE  DIRECTORY  CO. 

244  West  42nd  St.  Phont,  Bryant  S/33  New  York 
Addreteino  Printing 


Theatre  Construction  Activities  Reported  i 
From  Many  Various  Localities 


MANAGER — Wishes  to  connect  with  high  class 
theatre  where  the  services  of  a high  caliber  man, 
with  complete  knowledge  of  motion  pictures,  exploi- 
tation and  careful  film  buying  are  required.  Now 
employed.  Money  not  the  reason  for  a change,  but 
wish  to  afliliate  with  some  concern  that  could  offer 
some  big  possibilities  Address  R.  E.  S.,  care  of 
Motion  Picture  News,  New  York  City. 


DISTRICT  OF  COLUMBIA 
li  ashing  ton — Architect  J.  J.  Zink  is  drawing 
plans  for  a fireproof,  brick  and  concrete  motion 
picture  theatre,  one  story,  18th  & Columbia 
Road  N.  W.,  $250,000.  Owner,  care  of  Tom 
Moore,  Hadleigh  Apts.,  Washington,  D.  C. 


II  ashington — Architect  J.  J.  Zink  is  drawing 
plans  for  a fireproof,  brick  and  concrete  one 
story  motion  picture  theatre,  location  withheld, 
$150,000.  Owner,  care  of  Tom  Moore,  Hadleigh 
Apts.,  Washington,  D.  C. 


MICHIGAN 

Detroit — Architect  J.  P.  Jogerst,  1921  Ford 
Bldg.,  Detroit,  has  plans  for  a two  story  theatre 
building  with  9 stores,  93  x 90,  at  the  S.  E.  Cor. 
La  Salle  Avenue  & Buchanan  Street,  Detroit.  - 
Seating  capacity,  1,000.  Owner.  Wm.  A.  Mont- 
gomery, 1652  Penobscot  Bldg.  Building  of  brick 
and  steel. 


ILLINOIS 

Chicago- — Fugard  & Knapp,  212  E.  Superior 
Street,  Chicago,  have  plans  for  a fireproof,  brick, 
two  story  motion  picture  theare  building,  seating 
1,500,  117  x 124,  $300,000,  at  N.  W.  Cor.  Western 
& Cortland. 


Detroit — Scisrek  & Malkin,  1327  1st  Natl. 
Bank  Bldg.,  have  plans  for  remodeling  and 
additions  to  a two  story  theatre  building,  50  x 
105,  Jefferson  & Lycaste  Avenue.  Owner  with- 
held. Gen.  Constr.  let  to  S.  E.  Benjamin  & Co., 
504  Free  Press  Bldg.,  Detroit. 


Chicago— C.  H.  Crane,  127  N.  Dearborn 
Street,  Chicago,  have  plans  for  a two  story  and 
basement  theatre,  office  and  store  building,  re. 
cone,  and  steel,  brick  walls,  stone  trim.  117  x 
142,  S.  E.  Cor.  Roosevelt  Road  & Kominsky 
Avenue.  $400,000.  Owner,  Mrs.  Hankes,  care 
architect.  Taking  bids. 


Grand  Rapids — C.  J.  Barnes,  1305  Kresge 
Bldg.,  Grand  Rapids,  has  plans  for  alterations  to 
Orpheum  Theatre,  S.  E.  Cor.  Shelby  & Lafay- 
ette. Owner,  Strikers  Cafe  Co.,  Donald  M. 
Sarbaugh,  atty.,  representing  owner,  1428  Majes- 
tic Bldg.,  Grand  Rapids.  Gen.  contract  let  to 
A.  R.  Yops  Co.,  803  Kresge  Bldg. 


Springfield — Architect  F.  J.  Klein,  331  Main 
Street,  Peoria,  111.,  has  plans  for  remodeling  of 
the  “ Chatterton.”  Plot  75  x 37,  $200,000. 
Owner,  Geo.  C.  Hickox,  Reisch  Bldg.,  Spring- 
field.  Brick  and  concrete,  stone  trim. 


IOWA 

Council  Bluffs— Architect  Chris  Jensen,  305 
Broadway,  Council  Bluffs,  has  plans  for  a three 
story  theatre  building  and  two  stores,  plot  62  x 
162,  at  317-21  Broadway.  Owner,  B’way.  Bldg. 
Co.,  care  R.  B.  Wallace,  11  Pearl  Street,  Council 
Bluffs.  Seating  capacity,  1,500,  $130,000.  Gen- 
eral contraction  contract  let  to  Parsons  Constr. 
Co.,  404  Arthur  Bldg.,  Omaha,  Nebr. 


MASSACHUSETTS 

Webster — L.  C.  Pierce,  150  Eaton  Avenue, 
Meriden,  Conn.,  has  plans  for  a one  story  theatre 
building  and  basement  on  Main  Street,  Webster. 
Owner,  Steinberg  Theatre,  care  H.  J.  Steinberg, 
Webster.  Gen.  Constr.  let  to  H.  Wales  Lines 
Co.,  134  State  Street,  Meriden,  Conn.  Work  to 
begin  soon. 


MOVING  PICTURE  MACHINES 

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For  Advice 
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Refer 

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The  News 


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September  23,  1922 


1533 


MEN  AND  E V ENTS  IN  T H E FJ^  L M CENTRES 

With  “News”  Correspondents 


ITEMS  OF  THE  EXCHANGES  AND 


ST.  LOUIS 


The  Melvin  theatre,  2914-16  Chippewa 
street,  has  been  reopened  after  being 
dark  for  several  months.  Several  days 
ago  Gladino  Lange  and  associates  pur- 
chased the  house  from  Joseph  Hollo- 
mann.  The  price  paid  was  not  given 
out.  The  house  seats  600. 


The  Wilsonville,  III.,  theatre  owned  by 
Eli  Gory  opened  on  September  15.  Gory 
plans  to  operate  four  nights  a week.  If 
business  warrants  he  may  increase  to 
every  day  in  the  week.  The  theatre  seats 
385. 


The  Juniata  theatre,  Grand  boulevard 
near  Juniata  street,  was  robbed  of  $326 
on  Tuesday  morning,  September  5.  The 
robbers  used  two  padded  sledge  hammers 
to  force  open  the  safe.  The  St.  Louis 
Amusement  Company  is  the  owner. 


Carter  De  Haven  was  the  guest  at  a 
banquet  given  in  his  honor  at  the  Mel- 
bourne Roof  Garden  Wednesday  evening, 
September  6.  Thomas  McKean  of  the 
Film  Booking  Offices  of  America  was 
host  to  De  Haven  during  his  stay  in 
St.  Louis. 


J.  A.  Seipker,  formerly  manager  of  the 
Wildie  theatre,  Edwardsville,  111.,  has 
taken  charge  of  the  Ozark  theatre,  Web- 
ster Grove,  Mo. 


Charley  Vollmer  has  resigned  as  man- 
ager of  the  Delmonte  theatre,  5624  Del- 
mar  boulevard,  and  returned  to  the  Mid- 
way theatre.  C.  Olmstead  is,  the  new 
manager  of  the  Delmonte. 


Secretary  of  State  Becker  has  issued 
certificates  of  incorporation  to  the  Rivoli 
Theatre  Company  with  a capital  stock  of 
$30,000.  Barney  Rosenthal,  Nat  Stein- 
berg and  R.  G.  Taylor  hold  100  shares 
each.  They  represent  Universal  which 
recently  purchased  the  Royal  theatre. 
The  house  will  be  known  as  the  Rivoli. 


Certificate  of  incorporation  has  been 
issued  also  to  the  Allied  Amusement 
Company ; capital,  $20,000.  Forrest  P. 
Trelles  has  two  shares  and  Eulalie  L. 
Kuh  and  Fred  J.  Hoffmeister  99  shares 
each.  This  company  is  said  to  contem- 
plate the  erection  of  a theatre  on  the 
South  Side. 


OKLAHOMA 
CITY  . 


The  Royal  Amusement  Co.  has  been 
incorporated  at  Waco,  Texas,  with  cap- 
ital stock  of  $4,000,  and  the  following 
incorporators:  J.  Leslie  Witt,  C.  E.  Witt 
and  Guy  F.  Witt,  three  brothers.  The 
corporation  will  take  over  and  operate 
the  Royal  theatre  at  Waco,  formerly 
owned  and  managed  by  Louis  Santokos. 


Fire  destroyed  two  machines,  rectifier, 
operator’s  booth  and  9,000  feet  of  film 
in  the  Dixie  theatre  at  Huntsville,  Texas, 
last  week,  the  damage  amounting  to 
about  $3,000,  covered  by  insurance. 


W.  H.  Gibson  has  opened  his  new  sub- 
urban house  at  Austin,  Texas. 


Joe  H.  Patterson,  commissioner  of 
public  works  at  Oklahoma  City,  has  de- 
clared war  on  some  of  the  Oklahoma 
City  theatres.  He  said  that  some  of  the 
theatres  have  persistently  violated  city 
regulations  against  posting  signs  in  park- 
ings, and  he  has  ordered  all  signs  torn 
down,  and  the  guilty  persons  arrested. 


A near  fire  was  staged  at  the  Haskell 
theatre  at  Haskell,  Texas,  when  a reel 
of  film  caught  on  fire  in  the  projection 
booth.  The  flames  were  quickly  brought 
under  control,  however,  with  no  damage 
except  the  destruction  of  one  film. 


Ed  Goeman,  popular  Dallas,  Texas, 
theatre  man,  has  been  appointed  manager 
of  the  Rex  theatre  at  Dallas  and  has 
taken  charge. 


The  new  Rex  theatre  at  Graham, 
Texas,  has  opened  with  J.  C.  Coleman  as 
manager.  The  theatre  is  modern  in  every 
respect. 


KANSAS  CITY 


Aerial  motion  pictures  of  the  mayor’s 
picnic  at  Kansas  City  Saturday,  were  a 
part  of  the  program  at  the  Newman 
theatre  this  week,  Howard  Curtis,  cam- 
eraman for  the  Newman  theatre,  having 
taken  the  pictures  and  had  the  films  de- 
veloped in  twelve  hours. 


F.  B.  McCracken,  branch  sales  man- 
ager of  the  Kansas  City  Hodkinson  cffice, 
accepted  a position  with  United  Artists 
Friday.  Mr.  McCracken’s  successor  has 
not  yet  been  named. 


A radio  concert  tie-up  between  the 
Newman  theatre,  Kansas  City,  and  the 
Kansas  City  Star,  resulted  in  consider- 
able publicity  this  "week.  The  music  of 
the  Newman  concert  orchestra  was 
“ picked  up  ” by  a microphone,  carried 
through  a special  cable  to  the  Star’s  500- 
watt  broadcasting  apparatus  and  sent  to 
the  antenna  above  the  Star  building.  The 
concert,  composed  of  classical  and  pop- 
ular music,  lasted  an  hour  and  received 
front  page  prominence. 


The  following  changes  in  ownership 
and  opening  of  new  theatres  in  the  Kan- 
sas City  territory  have  taken  place  dur- 
ing the  last  week  : 

Broadmour  theatre,  purchased  by  A. 
M.  Eisner ; Lyric  theatre,  Strong  City, 
Kas.,  and  Odson,  Cottonwood  Falls,  Kas., 
purchased  from  C.  W.  Hermes  by  T.  W. 
Davis;  Highland  theatre,  Kansas  City, 
reopened  by  S.  K.  Williams. 


CLEVELAND 


William  J.  Kimes  has  resigned  as  man- 
ager of  the  Goldwyn  Film  Exchange  of 
Cleveland.  Kimes  has  been  associated 
with  the  exchange  for  the  past  five  years, 
first  as  assistant  manager  and  later  as 
manager. 


Nat  Barach  arrived  here  last  Saturday 
to  take  over  the  management  of  the  local 
Goldwyn  exchange.  Barach  was  manager 
of  the  Goldwyn  Pittsburg  exchange  for 
the  past  three  years. 


Lester  Sturm,  former  Fox  exchange 
manager  in  Chicago,  succeeds  Barach  as 
Goldwyn  manager  in  Pittsburg. 


J.  A.  Koerpel,  central  western  district 
manager  for  Goldwyn,  has  been  in  Cleve- 
land the  past  week  getting  Manager 
Barach  installed.  Koerpel  announced 
that  there  will  be  a new  branch  Goldwyn 
office  opened  in  Indianapolis  October  1, 
in  a new  one-story  building  erected  at 
North  Illinois  and  Michigan  avenues. 


E.  Mandelbaum,  president  of  Asso- 
ciated First  National  Exhibitors  Com- 
pany of  Ohio,  is  at  Battle  Creek,  Michi- 
gan, for  several  weeks. 


Manager  Irwin  Hirsch  of  the  American 
Releasing  Corporation  reports  that  the 
Ohio  Censor  Board  passed  “ The  Queen 
of  the  Moulin  Rouge  ” with  practically 
no  cuts,  and  with  the  comment  that  it 
was  “ well  handled  by  Director  Ray 
Smallwood.” 


E.  W.  Penrod  has  joined  the  F.  B.  O. 
outfit.  His  brother,  C.  E.  Penrod  was 
recently  appointed  manager  of  the  Cleve- 
land exchange.  E.  W.  Penrod  has  been 
manager  of  the  Indianapolis  Universal 
exchange  for  the  past  ten  years. 


Lemotto  Smith,  owner-manager  of  the 


Columbia  theatre,  Alliance,  Ohio,  is  off 
on  a two-weeks  motor  trip  vacation  some- 
where through  the  East.  Smith  says  it’s 
been  a vacation  all  summer,  running  a 
picture  house,  with  all  of  the  incon- 
veniences and  none  of  the  recreations. 
Now  he’s  off  for  the  recreation — provided 
the  good  ship  Cadillac  behaves. 


WESTERN 
NEW  YORK 


E.  S.  Kramer  has  resigned  as  treasurer 
of  the  Shea  Amusement  Company,  Buf- 
falo. The  resignation  is  effective  Oc- 
tober 1. 


S.  H.  Meinhold,  general  manager  of 
Loew’s  Theatre,  Inc.,  was  in  Buffalo  last 
week  for  conferences  with  Al.  Beckerich, 
manager  of  the  local  Loew  house. 


Si  Bunce  of  Arrow  Film  Company  was 
in  Buffalo  over  the  week-end.  Mr.  Bunce 
is  interested  in  the  local  Strand  and 
other  houses. 


Irene  Castle,  in  spite  of  injuries  suf 
fered  in  a fall  from  one  of  her  horses  at 
her  Ithaca  home,  appeared  at  the  Ro- 
chester horse  show,  but  did  not  ride 
“ over  the  jumps.” 


Arthur  L.  Skinner,  manager  of  the  Vic- 
toria theatre  in  Buffalo  put  on  a free 
matinee  last  Saturday  for  the  opening  of 
“ Captain  Kidd.”  Of  course  it  was  free 
for  kids  only.  Art  said  he  never  saw  so 
many  children  at  one  time  in  his  life. 
They  were  perched  everywhere,  chairs, 
arms  of  chairs,  in  the  aisles,  on  the  bal- 
cony ledges,  etc.  Art  figures  that  he 
will  have  half  of  the  number  at  the  Vic 
every  Saturday  afternoon  to  see  the  suc- 
ceeding chapters. 


Buffalo’s  oldest  exhibitor  is  dead. 
Rudolph  Wagner,  67  years  old,  who  op- 
erated the  Little  Hippodrome  and  Keith 
theatres  on  lower  Main  street,  fell  un- 
conscious in  New  York,  Sunday,  Septem- 
ber 3,  and  died  a few  days  later.  The 
funeral  was  held  Friday,  September  8, 
in  Buffalo.  Mr.  Wagner  is  said  to  have 
established  the  first  moving  picture  thea- 
tre in  Buffalo,  “The  Little  Hippodrome,” 
and  it  was  always  his  proud  boast  that 
he  was  the  first  man  to  install  an  organ 
in  a moving  picture  house  in  this  country. 


The  Musicians’  Association  of  Buffalo 
has  proposed  the  establishment  of  a Thea- 
trical Commission,  which  shall  establish 
wage  scales  and  regulations  for  service 
in  all  local  theatres.  The  committee  is 
to  have  a personnel  of  ten  members.  The 
commission  is  to  consist  of  two  constitu- 
tional officers  of  the  association  and  eight 
elected  members,  actively  playing  reg- 
ularly in  theatres.  The  making  of  all 
rules  governing  services  in  theatres  shall 
be  the  prerogative  of  the  commission 
and  the  rules  shall  be  binding  on  all 
members  of  the  union.  All  transgres- 
sions of  the  rules  will  be  tried  by  the 
commission  sitting  at  a trial  board.  Mem- 
bers are  compelled  to  obey  the  verdicts 
and  orders  issued,  but  have  the  right  of 
appeal  to  the  local  board  of  directors  of 

the  union.  

Six  hundred  and  twenty-two  persons 
filled  out  the  coupon  in  the  Niagara 
Falls  Gazette,  entitling  the  holier  to  a 
photo  of  Hope  Hampton,  who  appeared 
in  person  at  the  Strand  opening.  Almost 
every  town  in  western  New  York  near 
the  Falls  and  along  the  Canadian  border 
is  represented  in  the  list. 


CANADA 


The  Garrick  theatre,  Winnipeg,  Man- 
itoba, continues  to  be  a real  home  of 
British  film  productions  in  Canada.  The 
management  of  this  theatre  has  an- 
nounced the  forthcoming  presentation  of 
a number  of  British  attractions  such  as 
“ Tansy,”  “ Her  Son  ” and  “ Branded.” 


TH  EAT- REE 

In  announcing  plans  for  “Capitol  En- 
tertainment ” for  the  season  among  thea- 
tres forming  the  chain  for  the  Famous 
Players  Canadian  Corporation,  Ltd.,  N. 
L.  Nathanson,  managing  director  of  the 
company,  gave  an  official  list  of  theatres 
in  Canada  which  the  corporation  now 
controls.  This  list  shows  that  there  are 
now  exactly  36  theatres  which  are  under 
the  direction  of  Famous  Players. 


Another  interesting  turn  has  occurred 
in  the  developments  attending  the  settle- 
ment of  the  financial  difficulties  surround- 
ing Allen  Theatres,  Limited,  Toronto. 
While  negotiations  were  under  way  for 
an  official  extension  of  time  for  the  com- 
pany in  which  to  satisfy  claims,  G.  T. 
Clarkson  of  Toronto,  the  official  assignee 
and  trustee  of  the  company,  was  sud- 
denly taken  ill  with  a communicable  dis- 
ease and  was  forced  to  relinquish  his 
duties  for  the  time  being. 


The  Alberta  Motion  Pictures,  Limited, 
has  been  organized  at  Edmonton,  Al- 
berta, for  the  making  of  a picture,  “ The 
Scarlet  Keeper,”  featuring  the  Royal 
Canadian  Mounted  Police.  The  company 
is  being  financed  by  local  business  men. 


FLORIDA 


Jack  Frost,  assistant  manager  of  the 
Consolidated  Amusement  Co.  of  Tampa, 
Florida,  is  back  at  his  desk,  looking  fine 
and  full  of  pep. 


Tavares,  Florida,  is  advertising  a big 
barbecue  and  picnic  for  the  fourth  of 
September.  Besides  the  many  day-time 
events,  they  announce  moving  pictures 
at  night.  Tavares  has  no  motion  picture 
theatre. 


C.  D.  Cooley  is  “ hanging  them  on  the 
rafters  ” every  Thursday  night  with  his 
Country  Store,  at  the  Strand  theatre, 
Tampa.  It  has  held  up  for  13  weeks. 
He  will  continue  it  until  October. 


A new  house  is  being  built  in  Cler- 
mont, Florida.  Mr.  Winston  has  leased 
it  and  has  the  promise  that  it  will  be 
ready  for  him  on  October  1. 


PROVIDENCE, 
R.  I. 


“ Monte  Cristo  ” opened  at  the  Rialto 
theatre  Monday,  September  4,  for  a run 
of  two  weeks,  although  the  press  agent 
didn’t  tell  the  public  it  was  going  to  be 
held  over  until  Thursday.  As  3 result 
of  the  plan  the  first  four  days  of  the 
week  did  a tremendous  business,  which 
was  all  for  the  good  of  the  advertising 
exploitation.  The  theatre’s  prices  were 
slightly  advanced  for  the  picture. 


Miss  Clara  Blaney,  who  has  been  press 
agent  for  the  Keith  interests  in  this  city 
and  Pawtucket  for  many  years,  has  re- 
signed. She  has  not  definitely  stated 
what  her  future  work  will  be. 


The  new  Capitol  theatre  opened  on 
Monday,  September  4,  at  15  cents  for 
all  seats  at  all  times.  The  Labor  Day 
attendances  were  ’Said  to  have  come  up 
to  the  expectations  of  the  managers. 


SAN  DIEGO 


The  Bush  theatres  have  announced  a 
new  policy  at  the  Broadway,  one  of  their 
string  of  motion  picture  houses,  in  that 
only  first  run  pictures  will  be  scheduled 
there  hereafter,  and  no  more  serials  will 
be  run.  No  change  is  made,  however, 
in  the  prices. 

Following  a special  pre-view,  given  to 
a number  of  city  and  county  officials, 
naval  officers  and  welfare  workers,  the 
seven-reel  feature,  “ Some  Wild  Oats,” 
began  a week’s  engagement  at  the 
Spreckles  theatre  on  September  4. 


1534 


Motion  Picture  News 


FEATURE  RELEASE  CHART 


Productions  are  Listed  Alphabetically  and  by  Months  in  which  Released  in  order  that  the  Exhibitor  may 
have  a short-cut  toward  such  information  as  he  may  need.  Short  subject  and  comedy  releases,  as  well  as 
information  on  pictures  that  are  coming  will  be  found  on  succeeding  pages.  (S.  R.  indicates  State  Right 
1 release. ) 1 

1 Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  March  ■ 


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lilUlfflUlk? 


MARCH 

Feature  Star  Distributed  By  Length 

Back  to  Yellow  Jacket. . Stewart- Kirkham  . Arrow-S.  R 6 reels. 

Belle  of  Alaska Special  Cast Amer.  Releasing S reels. 

Blue  Away Big  Boy  Williams.  Herbst-Lorenxo-S.  R.S  reels.. 

Bluebeard,  Jr Special  Cast Amer.  Releasing 5 reels.. 

Bobbed  Hair Wanda  Hawley ...  .Paramount  5 reels. . 

Boy  Craay Doris  May Film  Book.  Offices.. 5 reels.. 

Come  On  Over Colleen  Moore. ..  .Goldwyn  (reels.. 

Cradle  Buster,  The Glenn  Hunter Amer.  Releasing (reels.. 

Dangerous  Little  Demon. Marie  Prevost Universal  (reels.. 

Daring  Danger Special  Cast Amer.  Releasing (reels.. 

Desert  Bridegroom,  A.. Jack  Hoxie Arrow-S.  R 5 reels.. 

Desert’s  Crucible Jack  Hoxie Arrow-S.  R S reels.. 

Don’t  Doubt  Your  Wife. Leah  Baird Assoc.  Exhib (reels.. 

Extra,  Extra Walker-Murphy  ...Fox  (reels.. 

Fair  Lady  Special  Cast United  Artists  7 reels.. 

Fool’s  Paradise Special  Cast Paramount  8 reels.. 

Perever  Special  Cast Paramount  7 reels.. 

Blass  Houses Viola  Dana Metro  5 reels.. 

Gypsy  Passion .Special  Cast Vitagraph  (reels.. 

Her  Husband’s  Trade- 

aaark  Gloria  Swanson. . .Paramount  (reels.. 

I Can  Explain Gareth  Hughes. ...Metro 5 reels.. 

Iron  to  Gold Dustin  Farnuna.  ..Fox  (reels.. 

Island  Wives Corinne  Griffith. . .Vitagraph  (reels.. 

Isle  of  Zorda Special  Cast. Pathe  (reels.. 

Ian  of  the  Big  Snows.  .Special  Cast Amer.  Releasing 5 reels.. 

Lady  Godiva Special  Cast. Assoc.  Exhib (reels.. 

Leve’s  Masquerade Conway  Tearle. . . .Selznick (reels.. 

Lying  Truth Special  Cast Amer.  Releasing. ...  J reels.. 

Man  to  Man  ...........H a rry  Carey  ..... U ni versal  ( reels 

Mistress  of  the  World.  ..Special  Cut. Paramount  20  reels. 

Night  Riders,  The Special  Cast. Second  Nat.-8.  R. 

Pardon  My  Nerve Z has.  Jones Pox  ( reels.. 

Price  of  Youth,  The.... Neva  Gerber Arrow-S.  R S reels.. 

Question  of  Honor,  A. ..Anita  Stewart  ....First  National (reels.. 

Ragged  Heiress Shirley  Mason Pox  (reels.. 

Rounding  Up  of  the  Lew. Big  Boy  Williams . Aywon-S.  R. 5 reels.. 

Sheik’s  Wife,  The .Special  Cast Vitagraph  (reels.. 

Stage  Romance,  A William  Parnum...Fox  7 reels.. 

Tracked  to  Earth Prank  Mayo Universal  ( reels.. 

Travelia’  On William  8.  Hart..  .Paramount  5 reels.. 

Vermillion  Pencil,  The..8easue  Hay  aka  wa.  .Film  Book.  Offices..!  reels.. 

Watch  Him  Step Richard  Talmadge.  .Goldstone-S.  R S reels.. 

Wild  Honey  Priscilla  Dean Universal  (reels.. 

Wise  Kid.  The Gladys  Walton. ..  .Universal  ( reels.. 

Woman’s  Side  Kath’rine  M’D'nald. First  National 6 reels.. 

Woman,  Wake  Up Florence  Vidor... .Assoc.  Exhib ( reels-- 

World’s  Chanspioa,  The. Wallace  Reid Paramount  ( reels.. 

Yankee  Doodle,  Jr Special  Cast Bumside-S.  R ( reels.. 


Reviewed 
. . Sept.  16 
...Apr.  29 
..Apr.  1 
...May  20 
...Apr.  1 
...Mar.  11 
. .Mar.  2$ 
..May  10 
, .Mar.  18 
..July  22 


.Mar.  21 

• Mar.  18 
. . May  27 
, .Dec.  24 
..Oct.  29 
..Feb.  25 

■ Apr.  8 

..Mar.  4 
..Peb.  25 
-Mar.  25 
.Apr.  1 
. Mar.  25 
•June  24 
.Mar.  25 
.Apr.  22 
.Apr.  29 
Feb.  11 

• Mar.  18 

• Apr.  29 
..Mar.  4 


APRIL 


Star 


Distributed  By  Length  Reviewed 


Feature 
Angel  of  Crooked  Street, 

The  Alice  Calhoun Vitagraph  (reels.. 

Arabian  Love John  Gilbert Pox  5 reels.. 

Bear  Cat,  The Hoot  Gibson Universal  ( reels.. 

Blonde  Vampire,  The....)acia  Mooers Wid  Gunning ! reels.. 

Bootleggers,  The Special  Cast Wid  Gunning 5 reels. . 

Border  Scouts Bert  Hall State  Rights 5 reels.. 

Bought  snd  Paid  For....  Special  Cast Paramount  (reels.. 

Chain  Lightning Ann  Little Arrow-S.  R 3 reels.. 

Channing  of  the  North- 
west   Eugene  O’Brien. . .Selxnick  (reels.. 

Cradle,  The Ethel  Clayton Paramount  I reels.. 

Crimson  Challenge,  Tb«.  Dorothy  Dalton. ..  .Paramount  5 reels.. 

Destiny’s  Isle Special  Cast Amer.  Releasing (reels.. 

Devil’s  Pawn.  Tho Pola  Negri Paramount  (reels.. 

Elope  If  You  Must Eileen  Percy Fox 5 reels.. 

Pace  Between,  The Bert  Lytell Metro (reels... 

Fascination  Mae  Murray Metro 6 reels.. 

Palae  Fronts Special  Cast. Amer.  Releasing ( reels.. 

Find  the  Woman Special  Cast Paramount  ( reels.. 

First  Woman,  The Mildred  Harris. ...  Film  Book  Offices... .(  reels.. 

Pree  Air Special  Cast Hodkinson I reels.. 

Gas,  Oil,  Water Charles  Ray First  National (reels.., 

Give  Me  My  Son Pauline  Bruniua . . . . Geo.  Hamilton-S.  R ( reels.. 

Sood  Provider,  The Special  Cast. Paramount  (reels... 

Greater  Duty,  The Special  Cast East  Coast  Prod.-S.R.5  reels.. 

Breen  Temptation,  The.. Betty  Compton Paramount  (reels... 

Heart  of  a Texan,  The.  .Neal  Hart Wm.  Steiner-S.  R.  ..5  reels.. 

Heart  Specialist,  The.... Mary  Miles  Minter. Paramount 5 reels... 

Hidden  Woman,  The ....  Special  Cast Amer.  Releasing 5 reels.. 

Che  Infidel K.  MacDonald First  National (reels.. 

In  Self  Defense Special  Cast G.  H.  Hamilton-S.  R..(  reels.. 

Is  Matrimony  a Fall«re?Specia]  Cast Paramount  (reels... 

Kisses Alice  Lake Metro (reels... 

Ladies'  Man,  A Bull  Montana Metro  5 reels.. 

Lariat  Thrower,  The W.  M.  Smith-8.  R...5  reals... 

Lonesome  Corners Special  Cast Playgoers  (Pathe)...  5 reels.. 

Love  Slave,  The Lucy  Lorraine Russell  Clark-S.  R...  6 reels.. 

Lure  of  Gold Neal  Hart Wm.  Steiner-S.  R...5  reels.. 

Madness  of  Love,  The.. Special  Cast Wid  Gunning 5 reels.., 

Man  From  Downing 

8treet,  The  Earle  Williams Vitagraph  I reels.. 

Man  Under  Cover,  The.. Herbert  RawHnaon. Universal  5 reels.., 

Man’s  Law  and  God’s. . .Special  Cast Amer. -Releasing 5 reels.. 

Money  to  Burn William  Russell  ...Fox  (reels.. 


..Apr.  29 
..Apr.  15 
..Apr.  i 
•June  24 

■ Apr.  22 

■ Apr.  22 
. Mar.  25 
• Sept.  16 


. May  6 
..Apr.  1 

• Apr.  22 

• Aug.  19 
. May  20 
. Apr.  1 
. Mar.  25 
.May  6 
..Mar.  11 
•Apr.  29 
..Apr.  29 
..Apr.  15 
.Apr.  15 
,.Mar.  4 
.Apr.  22 
■Aug.  26 

• Apr.  1 

• Sept.  9 

• Apr.  8 
. Sept.  2 

• Apr.  22 
, .May  13 

• Apr.  22 
. Mar.  25 

• Sept.  16 


• Aug.  19 

• July  29 

• Apr.  22 

■Apr.  15 
.Apr.  15 
..July  8 
..Apr.  22 


Feature  Star  Distributed  By  Length 

S,0'd  Kentucky  Home.Special  Cast Amer.  Releasing 6 reels., 

nni«?0afd.iFra^iA Special  Cast Playgoers  (Pathe) ..  .6  reels. . 

R^-lfl^«fvhe»?urf Special  Cast Film  Book.  Offices.  .4  reels. . 

Uout?1 E-  Hammerstein.... Selznick 5 reels.. 

fwwuf  Owen  Moore Selznick 6 reels.. 

e-iackM  of  ^old Wm.  Farnum Fox 7 reels.. 

Si W*va^eVfcl |PecIal  Cast Asso-  Exhib 6 reels.. 

a?.??,*. ^ow-  Wm.  Duncan Vitagraph  5 reels.. 

Rllmli  iv-Y  * * vn.’ Special  Cast Amer,  Releasing 7 reels.. 

5le*Pw*1*?r>  The ...Constance  Binney.  .Paramount  5 reels.. 

bmiling  Jim..„ Franklyn  Farnum.  .Goldstone-S.  R 5 reels.. 

Is  Anzon» Special  Cast W.  M.  Smith-S.  R... 5 reels.. 

Woman Jane  Novak Assoc.  Photoplays. . .5  reels.. 

Jaie’  !he Special  Cast Paramount  (reels.. 

T<LHi?rboE Margaret  Beecher. . Playgoers  (Pathe)  ...  6 reels. . 

Thrit  n.  PvRanch^il’”  Wm.  Steiner-S.  R... 5 reels.. 

®,UCk^00a’nPV * ‘ Cast Amer.  Releasing 5 reels.. 

§***•*  WlndowMay  McAvoy Paramount  5 reels.. 

uch  Business Special  Cast Vitagraph  7 reels. . 

Truthful  Liar! ' The\\V."Wanda ' Hawley! ! ! • Paramount'  \ 5 reels.. 

ura?drpfc : : : : ; ; ; ; ioTi^r.v;: : • f "r11  Clark-S-  R-f 

W^n^gh^Wei;--^1  Han Wm.  Steiner-S.  R. ! ! 5 reels'.". 

Sd««»I  Cast. O.  H.  Hamilton-S.  R.3  reels 

Why  Not  Marry? Margery  Wilson. . .Nat.  Exchanges-S.  R 

Without  Fear Pearl  White Fox  6 reels  Apr  29 

W^S.“rit-lVw?fa*'V £?ecial  Cast. Rua.  Clark  Syn.-S.  R.5  reels.'.".'.’..!.'... 

Wonderful  Wife,  A Miss  DuPont.  ••••• . UniTersil  5 reels  Anr  20 

YourrdlBeJfap0?n*-'  'v  Ki?b*J1  Young  .Equity— S.  R. .'.'6  reels hfay  13 

Your  Best  Fnenu Vera  Gordon Warner  Bros. — S.  R..(  reels. . ..Apr.  1( 


Reviewed 
...May  8 
...June  3 
, . . May  20 
, . .Apr.  15 
. . .Apr.  22 
...May  27 
..June  3 
...Apr.  1( 
..Apr.  22 
. .Apr.  22 
. ..Aug.  2fi 
. ..Aug.  19 

. .May  IS 
...Aug.  26 

..Aug.  12 
. .Apr.  15 
. .Apr.  15 

..Apr.  29 

..Apr.  I 

• Sept.  9 


.Mar.  25 

• Mar.  25 

• Sept.  16 

• Mar.  18 

.Feb.  25 
,Feb.  25 

• Mar.  4 
.Mar.  18 
.May  13 

• Mar.  11 
..Mar.  4 
..Apr.  29 
..Mar.  4 
.Mar.  11 

• Mar.  25 


MAY 

Feature  star  Distributed  By  Length 

Angel  i Citizens. ........ .Franklyn  Farnum..  .W.  M.  Smith  Prod. .5  reels., 

Bachelor  Daddy,  The. ..Thomas  Meighan .. Paramount  5 reels. . 

Beauty>  Shop,  The Raymond  Hitchcock  Paramount  ( reels.. 

Beauty  s Worth  . .. ..  .6->  Marion  Davies Paramount  6 reels.  . 

Beyond  the  Recks. Gloria  Swanson. ...  Paramount  (reels.. 

Brenda  s Heritage. Special  Cast Second  National 5 reels.. 

Broken  Silence,  The...  .Zena  Keefe Arrow-S.  R (reels.. 

Crossroads  of  New  Yerk. Special  Cast  First  National  (reels.. 

Rence  ™ sP*de8 Charles  Ray First  National  (reels.. 

DoUar  Devils  Special  Cast Wid  Gunning 5 reels.. 

Dont  Write  Letters. .. .Gareth  Hughes Metro  ( reels 

Evidence  • -••• E-  Hammerstein Selznick j reels.. 

Fighting  Streak,  The Tom  Mix Fox  5 reels.. 

Fools  First.  • •••  Special  Cast First  National 5 reels.'.' 

niay  a“d  • •••  • -Doris  May Film  Book.  Offices. .(  reels. . 

Glory  of  Clementine.  TheJPauline  Frederick.  .Film  Book.  Offices.  .4  reels. . 

Gray  Dawn,  The Special  Cast Hodkinson  6 reels.. 

ureat  Alone,  The Monroe  Salisbury..  .Amer.  Releasing • reels.. 

2atj  A,ice  Lake Metro  ( reels.. 

Mabel  Nornsand. ..  .Goldwyn  5 reels.. 

His  Wife  s Huthaad Betty  Blythe Amer.  Releasing 5 reels.. 

[S'P’11/*  Neva  Gerber Arrow-S.  R 5 reels.. 

Kissed  ............... .Marie  Prevost Universal  5 reels.. 

Man  Prom  Beyond,  Tne.Houdini  Houdini  Pictures 

Man  From  Hell’s  River. Irving  Cummings.  .Irving  Lesser-S.  E...5  reels. 

Men  From  Home,  The . . Special  Cast Paramount  6 reels.. 

Man  Who  Mamed  His 

Own  Wife  The...... Frank  Mayo Universal  5 reels.. 

Marshall  of  Moneymint, 

„Tbe  . „ _ , Jack  Hoxie Arrow-S.  R 

*}'  , r*1--* „Pecl«  Caat Amer.  Releasing 5 reels.  ...Aug.  2( 

Men  of  Zanzibar Wm.  Russell Fox  6 reels. . . .June  10 

Missing  Husbands. ..... .Special  Cast Metro 5 reels May  27 

Mohican’s  Daughter,  ThmSpecial  Caat Amer.  Releasing 5 reels 

North  of  the  Rio  Grand*. Holt-Daniels Paramount  ( reels.  . . .May  27 

Ordeal,  The  Agnes  Ayres Paramount  (reels May  13 

Prisoner  of  Zemda,  The. Special  Cast Metro 8 reels. . . .Mav  f 

Primitive  Lover,  The  ,..C.  Talmadge First  National  ( reels.... May  27 

Real  Adventnre,  The ....  Florence  Vidor ....  Assoc.  Exhib ( reels..  May  27 

Referee,  The  Conway  Tearle  ....  Selznick  5 reels. ..  May  20 

Restless  Souls Earle  Williams Vitagraph  5 reels...  May  27 

Ridin’  Wild  .Roy  Stewart Irving  Lesser-S.  R.  .5  reels May  II 

Second  Hand  Rose Gladys  Walton Universal  5 reels...  .May  13 

Seeing’s  Believing  Viola  Dana Metro  6 reels..  .Apr  I 

Sheik  of  Araby,  The 'L  B.  Warner Film  Book.  Offices.  . 6 reels.  . Aug  2( 

Sonny  R.  Barthelmess  ....First  National  7 reels June  10 

Step  On  It Hoot  Gibson Universal  5 reels...  .May  20 

Strange  Idols Dustin  Farnum Fox  5 reels  . ’June  10 

Tracks  ..Special  Cast Playgoers  (Pathe) ...  5 reels. .!  June  24 

Trail  of  Hate,  The Big  Boy  Williams.  .Lorenzo-S.  R 5 reels. ..  .June  3 

Trap,  The  Lon  Chaney Universal  ( reels!!.. May  13 

Very  Truly  Yours Shirley  Mason Fox  ( reels ....  May  20 

Virgin’s  Sacrifice,  A ....  .Corinne  Griffith. ..  .Vitagraph  J reels. ..!  May  13 

Wall  Flower,  The Colleen  Moore Goldwyn  6 reels. . . .Apr.  29 

Western  Speed Chas.  Jones Fox  5 reels.... May  13 

When  Romance  Rides. . .Special  Cut Goldwyn  5 reels . . . . Apr.  22 

Wife  Trap Mia  May Paramount  ( reels May  13 

Woman  He  Married.  TheAnita  Stewart First  National ( reels ....  Apr.  21 

Yellow  Men  sad  Quid.  .Special  Cut Goldwyn  ( reels. ..  .Apr.  8 

Yellow  Stain.  The John  Gilbert Fox 5 reels.... Map  27 


Reviewed 
, ..Aug.  12 
..May  6 
. . May  20 
..Apr.  8 
..May  13 

..May  ( 
..June  3 
..May  13 

! .‘May  13 
..June  10 
. May  13 
..June  3 
. .May  27 
. .June  10 
. . May  C 
. .June  24 
. .May  13 
. .May  13 
..May  27 

.’.  May  27 

..Apr.  II 
. .Apr.  II 
..May  13 

..May  I 


September  23,  1922 


1535 


JUNE 

Feature  Star  Distributed  By  Length  Reviewed 

Across  the  Continent. . .Wallace  Reid  Paramount  6 reels.  ..  .May  6 

Always  the  Woman Betty  Compson. . . .Goldwyn  5 reels. . ..July  22 

Barb-Wire  Jack  Hoxie Sunset-S.  R. 5 reels. . .Sept.  2 

Black  Bag,  The Herbert  RawlinsomUniversal  5 reels. ..  .June  17 

Bring  Him  In ....Special  Cast Cbas.  Miller  Prod... 5 reels  - 

Broken  Shadows  .......Special  Cast Second  National-S.  R. 5 reels. 


Don’t  Blame  Your  Chil- 
dren   


For  Big  Stakes Tom  Mix. 


Girl 


Room, 


Her  Night  of  Nights.  ...Marie  Prevost. 
Hidden  Light Dolores  Cassin 


Lights  of  the  Desert. ...  Shirley  Mason. 


Mr.  Barnes  of  New  Yorkfom  Moore. 


Our  Leading  Citise 


Rough  Shod. 


Smudge 


Up  in  the  Air  About 


Way  of  a Man,  The. ...  Josephine  Earle. 


.Roy  H.  Klumb  Prod 
• Vitagraph  

L.f  reels. . 

..July  1 

.Wid  Gunning 

..June  10 

.First  National 

. Paramount  

..June  10 

.Film  Book  Offices.. 

.5  reels.  . 

..July  1 

..July  1 

.Burston-S.  S. ..... . 

• Vitagraph  

. £ reels. . 

. . May  27 

.Goldwyn  

. .June  17 

.First  National 

..July  1 

.Universal  

..July  1 

..Arrow  

.First  National 

. . Aug.  5 

.Affil.  Dist.-S.  R..,. 

..May  27 

.Selznick 

..July  8 

. Fox  

. .June  24 

Wid  Gunning 

. 5 reels. . 

..June  3 

. Goldwyn  

..Apr.  29 

.Sec.  National-S.  R..S  reels.. 

.Wid  Gunning 

..June  10 

. Pathe  

. .June  24 

.Hodkinson  

. .Apr.  29 

, .Arrow-S.  R 

.Paramount  

. .June  24 

. .June  24 
..June  17 

. Paramount  

.Goldstone-S.  R.... 

• Fox  

..June  17 

. Metro 

..June  10 

.Film  Book.  Offices. 

. .5  reels. . 

. .June  24 

..First  National 

..July  15 

■ Goldstone-S.  R.... 

. Metro 

..June  10 

..First  National 

..June  3 

• Film  Book.  Offices. 

. .5  reels. . 

..July  8 

, .Asso.  Exhib 

..July  1 

. . Lee-Bradford-S.  R.. 

. .8  reels. 

..Asso.  Exhib 

. .June  3 

AUGUST 


Feature 
Bonded  Woman,  The.  . . . 

Dictator.  The 

Don’t  Shoot 

Dusk  to  Dawn 

Fast  Mail,  The 

Heroes  and  Husbands. 

Honor  First. 

If  You  Believe  It,  It’s 
So  


Just  Tony 

Loaded  Door,  The. 


Masquerader.  The. . . 

Moonshine  Valley 

New  Teacher,  The.. 

Oathbound  

Paid  Back 

Silver  Wings 

Through  the  Storm. 

Top  of  New  York,  The. . 

Under  Oath 

Up  and  At  ’Em. . . . 
When  Husbands  Deceive 
Young  Diana,  The. 


Star 

Distributed  By 

Length 

Reviewed 

. Betty  Compson . . . 

.Paramount  

...Aug.  18 

• Wallace  Reid 

. Paramount  

...July  15 

.Herbert  Rawlinson 

• Universal  

.Florence  Vidor... 

.Asso.  Exhib 

. . Sept.  2 

.Charles  Jones.... 

.Fox  

. . Tulv  1 * 

. K.  MacDonald... 

.First  National.... 

. . Sept.  16 

• John  Gilbert..... 

.Fox  

.Thomas  Meighan.. 

. Paramount  

...July  27 

.Walker-Hall  

.Film  Book  Offices. 

. . 6 reels . 

...July  23 

.Tom  Mix  

.Fox  

.Marie  Prevost 

.Universal  

.Emil  Jannings.... 

. Paramount  

. . . Mar.  4 

. Guy  Bates  Post. . . 

■ First  National.... 

. . .Aue.  12 

.William  Farnum.. 

. Fox  

■ . Sept.  16 

. Shirley  Mason. . . . 

■ Fox  

. Dustin  Farnum. . . 

. Fox  

...Aug.  5 

. Gladvs  Brockwell . 

.Universal  

. . Sept.  2 

. Mary  Carr 

. Fox  

. . . Tune  3 

. Stockton-Kimbell  . 

• Playgoers  (Pathe). 

. . 6 reels. 

. . Sept.  2 

.May  McAvov 

. Paramount  

. . . Julv  ' 

.Selznick  

.. . Aug.  19 

.Doris  May 

• Film  Book.  Offices. 

. . 5 reels. 

...Aug.  19 

: Leah  Baird 

• Asso.  Exhib 

. Marion  Davies .... 

. Paramount  

...July  15 

SEPTEMBER 

Feature  Star  Distributed  By  Length  Reviewed 

Blood  and  Sand. .......  Rodolph  Valentino. Paramount  7 reels. ..  .Aug.  15 

Caught  Bluffing Frank  Mayo Universal  5 reels 

Confidence  Herbert  Rawlinson.Universal  5 reels 

Crimson  Clue Rich’rds’n-SedgwickClark-Cornelius  ....5  reels 

Crusader,  The William  Russell. ...  Fox  

Five  Dollar  Baby Viola  Dana Metro 6 reels... June  17 

Fools  of  Fortune Marg.  de  la  Motte.Amer.  Releasing. ...  5 reels.  ...Aug.  19- 

Fool  There  Was,  A Special  Cast Fox  5 reels.  ..  .July  29 

Galloping  Kid,  The Hoot  Gibson Universal  5 reels.  ..  Sept.  16 

Her  Gilded  Cage Gloria  Swanson.  ...  Paramount  5 reels.  ...  Aug.  12 

Manslaughter  Thomas  Meighan. . Paramount  

Married  People .Mabel  Ballin Hodkinson  6 reels.  . ..Aug.  5 

Monte  Cristo Special  Cast Fox  5 reels.  ..  .Apr.  8 

My  Wild  Irish  Rose.  ...  Special  Cast Vitagraph 7 reels.  ..  .June  10 

Nero  Special  Cast Fox  11  reels.. .June  3 

Nice  People Special  Cast Paramount  7 reels.  . ..Aug.  19 

Queen  of  the  Moulin 

Rouge  Martha  Mansfield.  .Amer.  Releasing 6 reels.  ...Aug.  19 

Siren  Call,  The Dorothy  Dalton.  ...  Paramount  

Storm,  The House  Peters Universal  8 reels.  ..  .July  1 

Timothy’s  Quest Special  Cast Amer.  Releasing 6 reels 

Top  O’  the  Morning.  ...  Gladys  Walton. ...  Universal  5 reels. ..  Sept.  9 

Under  Two  Flags Louise  Vale Clark-Corneliu's 5 reels 

Veiled  Woman,  The.  ...  Marguerite  Snow. ..  Hodkinson  S reels.  ..  .June  24 

West  of  Chicago Charles  Jones Fox  5 reels.  . ..Aug.  26 

While  Satan  Sleeps. ...  Jack  Holt Paramount  5 reels.  ..  .July  l 


Feature 


Star 


White  Hell  Special  Cast Bartlett  Prod.-S.  R.  .5  reels... .May  27 

Wolf’s  Fang.  The Wilfred  Lytell Producers  Security.  .5  reels 

Woman  of  No  Import- 
ance   ..Fay  Compton Selznick  5 reels. ..  .June  24 

Woman  Who  Walked 

Alone,  The  Dorothy  Dalton. ..  .Paramount  5 reels. ..  .June  17 

JULY 

Feature  Star  Distributed  By  Length  Reviewed 

Afraid  to  Fight Frank  Mayo Universal  5 reels.  ..  .July  29 

Alias  Juliu6  Caesar Charles  Ray First  National 6 reels Aug.  19 

Another  Man’s  Boots. . .Special  Cast Anchor-S.  R 5 reels 

Black  Orchids  Special  Cast Metro 7 reels 

Borderland  Agnes  Ayres Paramount  6 reels. . ..Aug.  5 

Colleen  of  the  Pines Jane  Novak Film  Book.  Offices... 5 reels.  ..  .July  15 

Domestic  Relations K.  MacDonald First  National 6 reels. ..  .June  24 

Dust  Flower,  The Helene  Chadwick.  .Goldwyn  6 reels.  . ..July  15 

For  the  Defense Ethel  Clayton Paramount  5 reels.... May  6 

Freshie,  The Big  Boy  Williams.. Di  Lorenzo-S.  R 5 reels 

Greater  Redemption,  The.David  Butler Burston-S.  R 5 reels 

Greatest  Truth,  The Special  Cast Paramount  6 reels. . . .June  17 

Gun  Shy Franklyn  Farnum.  .Goldstone-S.  R .5  reels 

Her  Majesty Mollie  King Playgoers  (Pathe)...5  reels 

Iron  Heart  Pete  Morrison Sanford  Prod.-S.  R.  S reels 

Ladder  Jinx,  The Special  Cast Vitagraph  6 reels. . ..July  22 

Love  and  the  Law Special  Cast Arrow-S.  R 6 reels 

Man  from  Glengarry,  TheSpecial  Cast Ernest  Shipman-S.  R.6  reels 

Man  Unconquerable.  Thejack  Holt Paramount  6 reels. ..  .July  29 

Married  Flapper,  The. ..Marie  Prevost Universal  5 reels.  . ..Aug.  5 

My  Dad Johnny  Walker. ...  Film  Book.  Offices.  . .5  reels. . ..July  22 

One  Clear  Call Special  Cast First  National 6 reels ....  J uly  1 

Orphan  of  the  Ghetto,Special  Cast Arista-S.  R 6 reels 

Red  Hot  Politics Richard  Talmadge.. Goldstone-S.  R 5 reels 

Rose  O’  the  Sea Anita  Stewart First  National 7 reels. . ..Aug.  12 

Self  Made  Man,  A William  Russell. ..  .Fox  5 reels. ..  .July  15 

Shadow  Eater,  The Richard  Travers. . .Barlett  Prod 5 reels 

South  of  Suva Mary  Miles  Minter. Paramount  5 reels. ..  .June  24 

Stranger  of  the  Hills. . -Special  Cast Anchor-S.  R 5 reels 

Stroke  of  Midnight Victor  Seastrom.  ...Metro  6 reels.  . ..June  17 

Trimmed  Hoot  Gibson Universal  5 reels. ..  .July  8 

Trooper  O’Neil Tom  Mix Fox 5 reels. ..  .July  29 

Trouper,  The Gladys  Walton Universal  5 reels. ..  .July  29 

Woman  Who  Came  Back,Evelyn  Brent Playgoers  (Pathe)  ...  6 reels. . . .July  29 


Distributed  By  Length  Reviswad 

Accidents  Will  Happen. Neely  Edwards.  ...  Universal  1 reel 

All  is  Fair Eddie  Lyons Arrow  Z reels 

All  Wrong Bobby  Dunn Arrow  2 reels 

Amid  the  Pyramids Mutt  & Jeff  C’rtoon.Fox  % reel 

Anvil  Chorus,  The Snub  Pollard Pathe 1 reel Apr.  If. 

Any  Ice  Today Mutt  & Jeff  C’rtoon.Fox  reels 

Any  Old  Port Educational 2 reels 

Apartment  Wanted Lee  Moran Universal  2 reels 

Back  Yard,  The Jimmy  Aubrey ....  Vitagraph  2 reels  

Barnstormer,  The Fox  2 reels  

Bath  Day Sweet  & Queenie. . Universal  2 reels 

Bed  of  Roses ...Paul  Parrott Pathe  J reel 

Blacksmith,  The Buster  Keaton. ..  .First  National  2 reels  

Bow  Wows,  The Snub  Pollard Pathe  1 reel _ 

Bride-to-Be,  The Paul  Parrott Pathe  1 reel 

Broker,  The Lupino  Lane Fox  . ; 2 reels 

Bucking  Broadway Neal  Burns Educational  2 reels. ..  .July  8 

Busy  Bees Paul  Parrott Pathe  1 reel., 

But  a Butler Arrow-S.  R 2 reels 

Cashier,  The Mutt  & Jeff  C’rtoon.Fox  H reel 

Caesar’s  Ghost Roy  Atwell Universal  1 reel 

Cheerful  Credit  Brownie  Universal  t reels 

Circus  Days Educational  2 reels 

Clear  Case,  A Mutt  & Jeff  C’rtoon.Fox  y£  reel  

Cold  Feet Educational  2 reels Apr.  32 

Coming  and  Going Vernon  Dent Folly-Pacific  1 reel  

Cops  Buster  Keaton First  National  3 reels. . ..July  22 

Cured  by  Radio Roy  Atwell Universal  1 reel 

Danger Lige  Conley Educational  J reels ....  Apr.  29 

Dark  Horse,  A Universal  2 reels. ...  May  27 

Days  of  Old Snub  Pollard Pathe 1 reel May  20 

Do  Me  a Favor., Snub  Pollard Pathe  1 reel May  37 

Don’t  Be  Foolish C.  B.  C.-S.  R.....  (reels 

Duck  In Lloyd  Hamilton. . .Educational  2 reels  

Dumb-Bell,  The Snub  Pollard Pathe  J reel.... July  12 

Dynamite  Lloyd  Hamilton. . .Educational  1 reels  

Easy  to  Cop Neely  Edwards. ...  Universal 1 reel 

El  Toro Fox  2 reels 

Excuso  Me,  Sheriff Fox  2 reels 

Fair  Enough Dorothy  Devore. ..  .Educational  2 reels. ..  .Apr.  81 

False  Alarm,  A Educational  3 reels... June  10 

Fat  and  Sassy Vernon  Dent Folly-Pacific  1 reel  

Fire!  Fire! Sanford-S.  R 2 reels 

Fly  Time Roy  Klumb  Prod.-S.  R.l  reel 

Follow  Me Eddie  Lyons Arrow-S.  R 2 reels 

For  Love  of  Money First  National  3 reels  

Fresh  Paint  Arrow-S.  R 2 reels 

Fresh  Start,  A Educational  2 reds 

Friday  the  13th -Paul  Parrott Pathe  2 reel . . . . July  22 

Frozen  North,  The Buster  Keaton First  National 2 reels 

Fall  of  Pep Snub  Pollard  ....Pathe  1 reel Apr.  31 

Gasoline  Trail  Roy  Klumb  Prod.-S.  RJ  reel 

Gay  Deceiver,  The Roy  Atwell Universal 1 reel May  27 

Gee  Whiskers Neely  Edwards Universal  1 reel Apr.  11 

Get  the  Hook Vernon  Dent Folly- Pacific  1 reel  

Getting  Even Mutt  & Jeff  C’rtoon.Fox  y2  reel 

Give  Him  Air Bobby  Dunn Arrow  2 reels 

Golfing Mutt  & Jeff  C’rtoon.Fox  reel 

Golf  Insect,  A Roy  Atwell Universal  1 reel  

Gymnasium  Gym Billy  Bevan First  National 8 reels 

Hale  and  Hearty Snub  Pollard Pathe  1 reel 

Hands  Up Arrow-S.  R 2 reels 

Hands  Up Geo.  Ovey Folly-Pacific  1 reel  

Hello  Mars  Harry  Sweet Universal  8 reels  

Henneasy  of  the  MountedGeo.  Ovey Folly-Pacific  .......1  reel  

Henpecked  Lee  Moran Universal  2 reels 

Hickory  Hick,  A Bobby  Vernon  ...Educational  2 reels.... May  20 

High  and  Dry Educational  8 reels  

High  Fliers  Neely  Edwards Universal  1 reel 

Highly  Polished Bill  Franey O’Conor-S.  R 8 reels 

His  Inheritance  Taxi. ..  .Neely  Edwards. ...  Universal  1 reel 

His  Prehistoric  Blunder. Roy  Atwell Universal  1 reel 

His  Wife’s  Son Fox  2 reels 

Hither  and  Thither Mutt  & Jeff  C’rtoon.Fox  reel 

Holding  His  Own Geo.  Ovey Folly-Pacific  1 reel  

Hoot  Mon! Mutt  & Jeff  C’rtoon. Fox  reel 

Hop,  Skip  and  Jump. ..  .Mutt  ft  Jeff  C’rtoonJPox  Vi  reel 

Horse  Tears Queenie  Universal  2 reels 

Hot  and  Cold Bill  Franey O’Conor-S.  R.  3 reels 

Hot  Dog Clyde  Cook Fox  2 reels. ...May  Iff 

Hot  Off  the  Press Snub  Pollard  Pathe  1 reel. ...  .Apr.  1 

Hound  of  Tankerville. . . Otis  Harlan Educational  

House  of  1,000  Trembles  Neely  Edwards ....  Universal  1 reel 

Husband  and  Strife ..Arrow-S.  R 2 reels 


1536 


Motion  Picture  News 


In  at  the  Finish Vernon  Dent Folly-Psciic  1 reel  

Janitor’s  Wife,  The Arrow-S.  R 2 reels 

unp  Your  Job Snub  Pollard Pathe  1 reel 

Kid  Love Century  Kids Universal  2 reels 

Kill  the  Nerve Snub  Pollard Pathe  1 reel May  27 

Landlord,  The Fox  2 reels 

Last  Shot,  The Matt  ft  Jeff  C’rtoon.Fox  reel 

Late  Hero,  The Geo.  Ovey Folly-Pacific  1 reel 

Late  Lamented,  The Eddie  Boland Pathe  1 reel 

Laughing  Gas Fox  2 reels 

Light  Showers Snab  Pollard Pathe  1 reel 

Little  Rascal,  The Baby  Peggy Universal  2 reels 

Loose  Nuts Roy  Atwell Universal  1 reel 

Ma  and  Pa Bevan-June First  National 2 reels. ..  Sept.  16 

Man  Haters,  The Eddie  Boland Pathe 2 reels 

Many  Happy  Returns. ..  Eddie  Boland Pathe 1 reel 

Mile  a Minute  Mary ...  .Dorothy  Devore. . .Educational  2 reels.  ..  .July  1 

Minute  Man,  The Roy  Atwell  Universal  1 reel 

Modern  Fishing Mutt  ft  Jeff  C’rtoon. Fox  y2  reel 

Movie  Mix-Up,  A Roy  Atwell Universal  1 reel 

Movies,  The  Snub  Pollard  Pathe 1 reel 

Mummy’s  Nightmare.. . .Geo.  Ovey Folly-Pacific  1 reel  

Mutts  Brownie Universal  2 reels  

Mistake  Eddie  Lyons  Arrow  I reels  

My  Wife’s  Relations. . ..Buster  Keaton. ..  .First  National  2 reels. . ..Aug.  26 

Mysterious  Strsnger Jimmy  Aubrey Vitagraph  2 reels  

Nobody  Home Geo.  Ovey Folly-Pacific  1 reel  

No  Brains Harry  Sweet Universal  .2  reels. ..  .Apr.  29 

No  Brains Bill  Franey O’Conor-S.  R 2 reels 

No  Luck Bobby  Dunn Arrow  2 reels 

Now  or  Never Vernon  Dent Folly-Pacific  1 reel  

Oh  Daddy Bevan-June First  National 2 reels 

Off  His  Beat Harry  Sweet Universal  2 reels  

Oh,  Promise  Me Neal  Burns Educational  2 reels  ...Mar.  18 

On  Patrol Billy  Bevan First  National 2 reels 

On  the  Jump Vernon  Dent Folly-Pacific  1 reel  

One  Horse  Town Harry  Sweet Universal  2 reels. ..  .Apr.  1 

Our  Gsng Snub  Pollard Pathe  1 reel  

Pair  of  Kings,  A Larry  Semon Vitagraph  2 reels.  ...Aug.  19 

Paniky  Pullman,  A Roy  Atwell  Universal  1 reel  

Papa’s  Night  Out Arrow-S.  R 2 reels 

Pardon  Me Snub  Pollard Pathe  1 reel... Mar.  18 

Pay  Day Charles  Chaplin. . .First  National  2 reels Apr.  15 

Peace  in  Pieces Bill  Franey O’Connor-S.  R 2 reels 

Peggy  Behave  Baby  Peggy  Universal  2 reels 

Penny  Reward,  A Educational  2 reels May  20 

Piper,  The Fox  2 reels 

Please  Be  Careful Chas.  Doherty Fox  2 reels 

Poor  Boy Lloyd  Hamilton. . .Educational  2 reels. ...  May  27 

Powder  Romance Roy  Atwell Universal  1 reel  

Punch  the  Clock Snub  Pollard  Pathe  1 reel July  8 

Rag  Doll  Romance,  A Educational  I reels 

Rainmaker,  The Lloyd  Hamilton. ,.  Educational  2 reels  

Rapid  Fire Lige  Conley Educational  2 reels. ..  .July  1 

Red  Hot  Rivals Lee  Moran Universal  2 reels 

Rented  Trouble Arrow-S.  R Creels 

Rubberneck,  The Lee  Moran Universal  2 reels 

Safe  in  the  Safe Fox  2 reels 

Shaky  Family  Tree,  A. ..  Neely  Edwards. ..  .Universal  1 reel 

Sheik,  The Fox  2 reels  

Short  Weight Brownie-Fox  Universal  2 reels 

Should  Watchmen  Sleep. Neely  Edwards  ...Universal  1 reel 

Show,  The  Larry  Semon  Vitagraoh  2 reels 

Sic  ’Em  Brownie Brownie  Universal  2 reels. ..  .May  27 

Simply  Shocking Jack  Duffy Universal  1 reel 

Skipper’s  Policy,  The.  ...Dan  Mason Educational  2 reels. ..  .May  6 

Sleeping  Sickness Vernon  Dent Folly-Pacific  1 reel  

Sleepyhead,  The Harry  Sweet Universal  2 reels  

Society  Sailors  Neely  Edwards  ....Universal  1 reel  

Some  Baby Snub  Pollard  Pathe 1 reel  

Some  Class Brownie Universal  2 reels 

Special  Delivery A1  St.  John Fox  2 reels. ..  .July  1 

Speed  ’Em  Up Universal  2 reels. ..  .July  15 

Spirited  Affair,  A Roy  Atwell Universal  1 reel.  ...  Sept.  2 

Spooks  Lige  Conley Educational  8 reels 

Stand  Pat Paul  Parrott Pathe  I reel 

Step  Forward  Ben  Turpin First  National  2 reels 

Straight  from  the  Farm.Al  St.  John Fox  2 reels  

Strictly  Modern Snub  Pollard  Pathe  1 reel  

Studio  Rube,  The A1  St.  John Fox  2 reels 

Such  Is  Life Billy  Bevan First  National 2 reels 

Take  a Tip Sanford-S.  R 2 reels . . 

Taking  Things  Easy Neely  Edwards  ...  .Universal  1 reel  

Ten  Seconds  Lee  Moran  Universal  2 reels.  ..  .July  8 

That’s  It Eddie  Lyons Arrow  2 reels 

They’re  Off  Vernon  Dent  .....Folly-Pacific  1 reel  

Three  Weeks  Off Universal  2 reels.  ..  .June  17 

Throbs  and  Thrill* Roy  Klumb  Frod.-S.R.l  reel  

Tin  Foiled Mutt  ft  Jeff  C’rtoon.  Fox  ^ reel 

Tii  the  Bull Bobby  Vernon Educational  2 reels  

Tom’s  First  Fliwor Roy  Klumb  Prod.-S.R.l  reel  

Toonerville  Blues  Dan  Mason Educational  2 reels. ..  .June  10 

Toonerville  Trials Dan  Mason Educational  2 reels 

Torchy  and  Orange 

Blossoms  Johnny  Hines Educational  I reels 

Torchy’s  Hold  Up johnny  Hines Educational  2 reels. ...  May  8 

Torchy’s  Ghost Johnny  Hines Educational  2 reels  

Torchy  Steps  Out Johnny  Hines Educational  2 reels. ..  .June  10 

*Twms  Ever  Thus Viola  Daniel Educational  i reels ....  Mar.  11 

Two  of  a Kind Harry  Sweet  Universal  2 reels  

Unfermented  Bricks Neeley  Edwards.  ...Universal  1 reel 

Upper  and  Lower Lee  Moran  Universal  ...8  reels. ..  .Apr.  12 

Village  Sheik,  The Al.  St.  John Fox  2 reels 

Wise  Duck.  The Fox  2 reels 

Why  Not  Now Eddie  Lyons Arrow-S.  R 2 reels 

You  and  Me Century  Kids Universal  2 reels 

You’d  Be  Surprised Billy  West C.  B.  C-S.  R 2 reels 


nnmuunmnHiHHiiimmniiiiiiiiiiaM«iiiiumiiuuiuBiunmiinniiinmuuninnnimminnTHUwiuni 


Short  Subjects 


Title  and  Star  Distributed  By  Length  Reviewed 

Adventures  of  Rob  insert  Crusoe  (Serial) Universal  18  episodes.Apr.  1 

Algeria,  The  Ancient  (Scenic) Prizma  1 reel 

Alice  in  Wonderland  (Serial) Warner  Bros 15  episodes 


An  Arctic  Hike  on  the  Great  Aletsch  Glacier 

Scenic)  Truart 1 reel Apr.  22 

At  Large  (Drama),  Tom  Santschi Universal 2 reels 

Ballad  of  Fisher’s  Boarding  House  (Drama) . .Pathe  1 reel Aor  II 

Beyond  the  Trail  (Wes.  Drama),  Tom  Sanchi. Pathe  2 reels  

Big  Ranger*  The  ( Drama) ,11  niv<»rsal  ] reels  . 

Borneo  Venice*  A (Scenic) Truart  * 

Boy  and  His  Dog,  The  (Aesops  Fables) Pathe 2/3  reels. .May  27 

Brewing  Trouble  (Aesops  Fables) Pathe  2/3  reels 

CaU  of  Courage,  The  (Drama) Universal 2 reels Mar.  12 

Cap  n Kidd  (Serial),  Eddie  Polo episodes 

Case  of  Identipr*  A (Sherlock  Holmes) Educational J reels 

Cat  and  the  Pig,  The  (Aesop’s  Fables) Pathe  2/3  reel£ 

Come  Clean  (Drama),  Tom  Santschi Universal  2 reels 

Country  Mouse  and  City  Cat,  The  (Aesop’s 

Fables)  Pathe  2/3  reels 

Crime  in  a Big  City  (Aesop’s  Fables) Pathe  2/3  reels 

Crowning  King  Blixxard  (Scenic) Educational  1 reel Aug.  2i 

Dangerous  Adventure,  A (Serial) Warner  Bros 15  episodes 

Daring  Dangers  (Drama),  Tom  Santschi Universal 2 reels 

Dead  Game  (Drama),  Art  Acord Universal 2 reels 

Death  Trap,  The  (West.  Dr.),  Tom  Santschi.  .Pathe  2 reels  

Desperation  (Drama)  Universal 2 reels 

Devil’s  Foot,  The  (Sherlock  Holmes) Educational 2 reels. ..  .Feb.  11 

Dog  and  the  Wolves,  The  (Aesop’s  Fables) ..  Pathe  2/3  reels 

Dying  Detective,  The  (Sherlock  Holmes)  .<... Educational 2 reels. ..  .Feb.  11 

Expose  of  Sawing  a Lady  in  Half  (Novolty).  .Clarion-S.  R 1J4  reels 

Eternal  Triangle,  The  (Aesops  Fables) Pathe 2/3  reels 

Farmer  and  His  Cat,  The  (Aesop’s  Fables) ...  Pathe  2/3  reels 

Farmer  and  the  Ostrich,  The  (Aesop’s  Fables). Pathe 2/3  reels.  .Apr.  1 

Felix  All  at  Sea Winkler-S.  R 1 reel.... May  0 

Felix  Saves  the  Day  (Cartoon) Winkler-S.  R 1 reel... .Fab.  11 

Getaway,  The  (Drama),  Neal  Hart Universal  2 reels 

Go  Get  ’Em  Hutch  (Serial) Pathe  15  epis’des.Apr.  15 

Good  Things  of  Life  (Novelty) Wid  Gunning  ....lreel 

Great  American  Authors  (Series) Hodkinson  1 reel 

Grit  (West.  Drama),  Shorty  Hamilton McGovern  ft  Egler.2  reels  

Guilty  Cause,  A (Drama),  Tom  Santschi Universal I reels 

Hour  of  Doom,  The  (Drama),  Tom  Santschi. . Universal 2 reels 

How  to  Grow  Thin  (Novelty) Educational 1 reel.... Mar.  12 

Hunter  and  His  Dog,  The  (Aesops  Fables) ..  .Pathe  8/3  reels  

In  the  Days  of  Buffalo  Bill  (Serial) Universal 18  e’s’d’s.Sept.  18 

Island  of  Surprise  (Scenic) Truart  

It  Is  the  Law  (Drama),  Tom  Santschi Universal  8 reels 

Japan,  the  Garden  of  the  East  (Scenic) Kineto 1 reel Apr.  29 

Jaws  of  Steel  (Drama),  Reginald  Denny Universal 2 reels 

juggernauts  of  the  Jungle  (Educational) 1 reel  

Jungle  Belles  of  Borneo  (Novelty) Truart 

Jungle  Goddess,  The  (Serial) Exp.  ft  Imp.-S.  R...  15  episodes. Feb.  4 

Leather  Pushers,  The  (Series),  Reginald 

Denny Universal  2 reels. ..  .Jan.  21 

Lion  and  the  Mouse,  The  (Aesop’s  Fables) ..  Pathe  1/3  reels 

Love  at  First  Sight  (Aesops  Fables) Pathe 2/3  reels 

Lochinvar  of  the  Line  (Drama),  Edgar  Jones.. Pathe I reels 

Magic  Gems  (Study) Prizma  1 reel 

Matching  Wits  (Drama),  Art  Acord Universal 2 reels 

Missing  Men  (Drama) Educational  1 reel 

Model  Dairy,  The  (Aesops  Fables) Pathe  2/3  reels.. May  20 

Musselfish  Shell,  The  (Novelty) 1 reel 

My  Country  (Scenic) Educational 1 reel Apr.  29 

Mysterious  Tracks  (Drama) Pathe  1 reel  

Never  Let  Go  (Drama) Universal 2 reels 

Nights  of  Many  Shadows  (Wilderness  Tales) ..  Educational 1 reel 

Official  Movie  Chats  of  M.  P.  T.  O.  of  A Hodkinson  Feb.  11 

Old  Moose  Trails  (Scenic) Educational 1 reel 

One  Man  Reunion  (Wilderness  Tales) Educational 1 reel 

Opossum,  The  (Novelty) Path* 2 reels. ..  .Apr.  22 

Pageantry  in  India  (Scenic) Kineto 1 reel 

Pelican  Island  (Scenic) Truart  

People  of  Old  Bruges  (World  Wanderings)  ..  Educational J reel 

Perilous  Ascent  of  the  Zinal-Rothom  (Scenic) .Truart  

Perils  of  the  Yukon  (Serial) Universal  July  8 

Plain  Grit  (Drama),  Reginald  Denny Universal 2 reels 

Pony  Boy  (Drama),  Shorty  Hamilton McGovern  ft  Egler.2  reels 

Quaint  Denizens  of  the  Zoo  (Novelty) Kineto  Review 1 lad. . 

Quaint  Holland  (Scenic) Educational 2 reels.. 

Radio  King,  The  (Serial) Universal 

Raid,  The  (Drama),  Neal  Hart Universal 8 reels 

Rich  Cat  and  Poor  Cat,  The  (Aesops  Fables).  .Pathe 2 3 reels 

Ride  ’em  Cowboy  (Drama),  Shorty  Hamilton.  .McGovern  ft  Egler.2  reels..-. 

Ridin’  Through  (Drama),  Art  Acord Universal 2 reels 

Ropin’  Fool,  A (Will  Rogers,  W.  Dr.) 8ieaM  ..Mao.  22 

Scandal  in  Bohemia,  A (Sherlock  Holmes) .. .Educational 2 reels 

Seeing  Red  (Drama),  Tom  Santschi Universal 2 reels  

Seeing  the  Unseen  (Novelty) Frissna 1 reel 

Sky  Ranger,  The  (Serial) Path*  IS  episodes 

Spendthrift,  The  (Aesops  Fables) Pathe  2/3  reels 

Squarin’  It  (Drama),  Neal  Hart Universal I reels 

Striking  Tires,  The  (Novelty) Bos  worth,  De 

Proves  ft  Felton...  1 reel 

Such  is  Life  in  Volendam  (Scenic  Cartoon) .. Film  Book.  Offices. 1 reel Apr.  29 

Such  is  Life  in  London’s  West  End  ( Cartoon)  . Film  Book.  Offices. 1 reel Apr  29 

Such  is  Life  in  Monte  Carlo  (Cartoon) ..Film  Book  Offices. 1 reel June  10 

Sunbeams  (Study) Prism ■ 1 rest 

Sweet  Heart  (Western  Drama),  Billy  West.. .Joan  FUas 2 reels 

Terror  Trail  (Serial),  Eileen  Sedgwick Universal  18  episodes. . .. 

Thrills  and  Spills  (Novelty) Educational 1 reel.... May  0 

Tiger  and  the  Donkey.  The  (Aesops  Fables) . . Pathe 2/3  reels 

Timber  Queen,  The  (Serial) Pathe  June  24 

Too  Much  Overhead  (Educational) Educational 1 rest 

Trail  of  the  Wolf,  The  (Drama),  Percy 

Pembroke  Universal 2 reels. ..  .Apr.  I 

Treacherous  Rival,  A (Drama),  La  Plante- 

Pembroke Universal 2 reels 

Trickery  (Drama)  Universal 2 reels 

Two  Men  (Drama),  Tom  Santschi Universal  2 reels 

United  States  Naval  Efficiency Kineto  i reel 

Unmasked  (Drama),  Art  Acord Universal 2 reels 

Vengeance  Is  Mine  (Drama),  Irene  Castle. ...  Pathe  3 reels 

Verdict,  The  (Drama),  Eddie  Polo Universal 2 reels 

Village  Life  in  Switzerland  (Scenic) Kineto  Review 1 reel 

Vistas  of  the  Holy  Land  (Kineto  Review)  ....  National  Exch 1 reel Mar.  23 

Wanderlust  (Scenic) Educational 1 reel 

Wedding  Feast,  Among  Borneo  Dayaks,  A 

(Novelty)  Truart  •••••••• 

Whit*  Eagle  (Serial) Pathe  15  episode* 

White  Messenger.  The  (Drama),  Eddie  Polo.  .Universal 2 reels May  I 

Wicked  Cat,  The  (Aesops  Fables) Pathe  2/3  reels.  .Apr.  29 

Wolf  in  Sheep’s  Clothing  (Aesop’s  Fables) ..  Pathe  2/3  reels 


THB  WILLIAMS  PSIWTINe  COMP  ANT,  NSW  T*«X 


EASTMAN 
POSITIVE  FILM 


Adds  good  photography  to  picture  interest 
— gives  that  truthful,  accurate  reproduction 
that  is  only  possible  when  the  reproductive 
scale  of  the  positive  material  parallels  that  of 
the  negative.  That’s  why  Eastman  Positive 
Film  carries  quality  through  to  the  screen. 

Eastman  Film,  both  regular  and  tinted 
base — now  available  in  nine  colors,  is 
identified  throughout  its  length  by  the 
words  “Eastman”  “Kodak”  stenciled  in 
black  letters  in  the  transparent  margin. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.Y. 


Roihacker-Aller  Laboratories,  Inc. 
Hollywood,  Lali/omia 


R.  A.  Walsh  presents 
“ Kindred  of  the  Dust  ” 

With  Miriam  Cooper  and 
Splendid  supporting  players. 

This  great  Peter  B.  Kyne 
Story,  with  scenario  by 
J.  T.  O’Donohoe,  shows 
R.  A.  Walsh  at  his  best. 

Photography  by  Lyman 
Broening  and  Charles 
Van  Enger  ; art  direction 
By  Wm.  C.  Menzies. 

“ Kindred  of  the  Dust” 

An  R.  A.  Walsh  production— 
First  National  Exploitation — 

Roth  acker  Prints. 


R.  A.  Walsh 


The  laboratory 
with  a conscience . 


Founded  1910 
by 

Watterson  K.  Rothacker 


SEPTEMBER  30,  1922 


Reg.  U.  S.  Patent  Office 


3L.  XXVI  No.  14 

Los  Angeles 


Entered,  as  Second  Class  Matter,  October  IS,  1913,  at  the  Post  Office  at  New  York,  N.  Y., 

under  the  Act  of  March  S,  1819 

Published  Weekly — $3.00  a year 

— 729  Seventh  Avenue,  New  York  — 


price  20  CENTS 

Chicago 


by  the  producers  we  are  serving.  They 
know  none  of  the  artistry  they  have  put  into 
their  work  is  lost  in  our  workrooms.  They  know 
each  daily  consignment  is  as  carefully  handled 
as  if  they  personally  followed  it,  step  by  step, 
through  our  plant.  They  know  every  foot  of 
film  we  send  out  is  the  best  foot  of  film  it  is 
possible  to  make  from  the  negative. 


HE  foremost  producers  of  the  West  have 
learned  to  depend  upon  our  service  from 
camera  to  screen 


They  realize  the  ad- 
^ w vantage  of  our  superior  equipment  and 
of  our  efficient  organization  of  laboratory  ex- 
perts. No  job  is  hurried  through,  but  no  one  is 
held  up  by  delayed  “rushes”  or  release  prints. 
We  are  working  24  hours  a day  to  give  such 
service.  We  reiterate,  it  is  gratifying  to  find 
this  service  appreciated. 


-S’.  M Tompkins 

Seward and ftomaine  Streets 

Hollywood  California 


John  M.Nickolaus 

Phones 
Hot ( ywood 
63/S  and  0943 


Unlimited  Facilities  for  Quality  Work 


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September  30,  1922 


1 54  j 


a 

(paramount 
(_ picture 


II 


JESSE  L.  LA  SKY 


PRESENTS 


They'll  All  Come! 

T HE  greatest  of  all  emotion- 
dramas — the  play  that  has 
drawn  laughs  and  tears  from  a mil- 
lion American  hearts — at  last  given 
a production  worthy  of  its  story. 

With  the  screen's  greatest  character 
actor,  Theodore  Roberts,  in  the  role 
he  was  born  for — “ Uncle  Josh.” 

A story  made  of  the  sorrows  and  joys 
of  plain  folks  and  a great  love  that 
weathered  adversity.  Reaching  its 
climax  in  a mighty  cyclone  scene  that 
dwarfs  any  storm  ever  shown  on  the 
screen  before. 

Certainly  one  of  the  four  biggest 
money-makers  of  the  season! 

A James  Cruze 
Production 


Adapted  from  Denman  Thompson’s  play  by 
Perley  Poore  Sheehan  and  Frank  Woods. 
Scenario  by  Julien  Josephson. 


*1  FAMOUS  PLAYERS-IASKY CORPORATION 

J AOOLDH  ZUKOB.  O^s.Uent  < 

"NEW  VOOK  CITY' 


m 


W. L €i 


The  Old  „ 
Homestead 

Theodore  Roberts, 

George  Fawcett,  Harrison  Fora, 
T • Roy  Barnes.  Fritzi  Ridgway 


(This  is  the  4-column  Press  Book  Ad.  Mats  and  electros  at  your  Exchange) 


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Some  interesting  reading 
— worth  your  while! 


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‘Manslaughter’ 
Must  Be  Seen 

BY  GE6RGE  MARION  JR. 

! AATV  T ANSLAUGHTER.”  the  new 

IVI  Paramount  picture  show- ; . 
ing  at  Grauman's,  will  un-  ‘ 
doubtedly  be  a table  topic  this  sea- 
son. therefore,  uuless  one  would 
fain  go  into  silence,  an  inspection 
of  the  photoplay  in  question  is  im- 
perative. 

1-  Manslaughter  is  a mighty  ;n 
i dictment  of  the  spirit  of  this  age 
:It  has  its  periods  of  tedium — nue^ 

I —but  they  are  infinitely  exceeded 
! by  the  many  moments  of  forceful,  | 

[ poignant  interest. 

Cecil  B.  de  Mille,  who  directed  [ 

| the  production,  attacks  the  jazzy 
generation  with  heavier  artillery  I 
i than  did  brother  William  in  “Nice 
! People,”  at  the  same  theater  some 
! weeks  ago.  “Manslaughter”  sounds 
I a somber  note  of  warning  to  the 
, speed-craving  ladies  of  today. 

The  chorus  of  captious  ones  who 
| find  it  fashionable  to  lash  out  at 
j De  Mille’s  shins  with  the  hobnailed 
boots  of  caustic  criticism  will  dis- 
' cover  but  little  of  the  tendencies  of 
'old.  The  distinguished  director,  of 
course,  must  nave  his  allegorical 
; and  historical  episodes — in  this  in- 
' stance  a vivid  Roman  orgy  com- 
plete with  Bacchantes,  Nubian 
, slaves,  gladiatorial  combats  and  in- 
truding Goths,  staged  by  Theodore 
; Kosloff  and  pupils,  aided  by  Deni- 
; shawn  dancers.  Tne  opening  scenes 
of  the  picture -are  in  the  ancient 
De  Mille  manner,  but  ah,  the  glori- 
1 ous-  directorial  redemption  in  the 
i ensuing  episode^.  The  director  is 
; saved  as  completely  as  the  heroine, 
t Thomas  MLeighan  gives  a straight- 
forwad’,  superb  portrayal  of  the  Dis- 
trict Attorney.  Mr.  Meighan  is  not 
| content  to  use  the  profile,  the  per- 
manent wave  or  the  lustrous  eye 
l in  a screen  characterization.  He 
gets  along  beautifully  by  giving  the 
I brain  a chance.  Of  course,  Mr. 
Meighan  has  this  advantage  over 
many  of  his  rivals— he  bas  one  to 
: use. 

[ Leatrice  Joy  is  consistently 
1 splendid  as  the  girl,  while  Lois  Wik 
j son  makes  of  the  maid  an  interest- 
! ing  character.  John  Miltern,  Jack 
i Mower,  Julia  Faye,  George  Faw- 
cett and  other  favorites  are  in  the 
cast.  Jeanie  Macpherson^has  made 
an  adroit  adaptation  of  this  Alice 
\Duer.  Miller  no.vel. 


AMOUS  PIAVI  RS  1ASK>  ( OWOKAfK  IN 

* * -eb-c- ™-~C,  * 


Los  Angeles 

Ex  aminer 


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JOHNNY  HINES 


“Every  human  birth  has  its  pre- 
ordained purpose.  No  doubt 
the  day  Henry  Ford  was  born 
there  was  a panic  among  horse- 


One  of  Ralphf_Spen.ee' s sub-titles  from  “Sure  Fire  Flint. 


A laugh  a second,  a thrill  a 
minute,  an  hour  and  a quarter 
of  pure  unadulterated  enter- 
tainment. 


The  comedy-drama  sensation  of  this 
year  or  any  year. 


MASTODON 

Films,  Inc. 

C.  C.  BURR,  Pres. 
133  W.  44th  Street 
New  York,  N.  Y. 


Enlarged  from 
the  actual  film,. 


1546 


Motion  Picture  News 


CL'  C3'J2)U,RaR)  prefenff 

Secrets 
£ Paris 


Jro/n  Eugene  Sue's  famous  story 
■The  Mysteries  of  Paris" 


Lew  Cody 
Gladys  Hulette 
^ Montague  Love 

'Jldapted  by  Dorothy pparnutixs  1 . -i  -i . 

Directed  by  Kpnneth  "h)ebb  ■L'OlOP0S  V^clSSiriGlll 

t&S&SJZv*  J.^meST' Sherry 

Jlrt  ‘Director-  Qlsa  Jopez^  Walter  J dfllCS 

Oh  boy! 

Open  for  the  independent  market  except  California, 
Washington,  Oregon,  Idaho,  Montana,  N.  & S.  Dakota, 
Wisconsin,  Ohio,  Kentucky,  Pennsylvania,  W.  Virginia, 
Maryland,  Delaware  and  all  New  England. 


MASTODON 

Films,  Inc. 


C.  C.  BURR,  Pres. 


133  W.  44th  Street 
New  York.  N.  Y. 


1547 


S e p t c m b c r jo,  1922 


—'this  is  the  most 
remarkable  cast 
that  has  ever 
passed  through 
my  hands- 


Buster  Collier 
Rose  Coghlan 
Effie  Shannon 
Harry  oothern 
Bradley  Barkgr 
Jane  Thomas 


JHgJdsky's  assistant  and  produc- 
ing Jipma&er  of  Jamous  Players- 
j(asky  for  years  — this  means 
something 


Get  this! 


Here  is  a winner — don’t  let  it  get  away  from  you.  We 
can  recommend  and  stand  solidly  behind  this  picture. 
It  is  a sensational  and  entertaining  attraction. 


MASTODON 

Films,  Inc. 


C.  C.  BURR,  Pres. 


133  W.  44th  Street 
New  York,  N.  Y. 


9 


/GREATER  than  “The  Old  Nest”—  that's  fact l It  will 
prove  itself  in  the  leading  theatres  of  the  country  within 
the  next  few  weeks.  The  most  conservative  critics  in  the 
United  States  after  witnessing  the  preview  have  volunteered 
columns  of  publicity  for  a production  which  they  say  is  “100 
per  cent  entertainment.”  When  a great  showman  selects  a 
picture  and  goes  out  to  push  it  you  have  an  argument  that 
is  pertinent  and  personal  to  every  other  exhibitor  who  is 
eager  to  book  the  best  films  to  be  had. 


These  leading  show- 
shops  have  signed  up! 


In  Cities  of  all  sizes 


Capitol  Theatre  . 
California  Theatre 
America  Theatre 
Walnut  Theatre  . 
Strand  Theatre 
Colonial  Theatre 
America  Theatre 
N.  Grand  Central 
Chicago  Theatre 
Liberty  Theatre  . 
Majestic  Theatre 
» Goddard  Theatre 
California  Theatre 
Liberty  Theatre  . 
Liberty  Theatre  . 
Stanley  Circuit 
Majestic  Theatre 
Ansonia  Theatre 
Ogden  Theatre 
California  Theatre 
Blackstone  Theatre 
Miller  Theatre 
Liberty  Theatre  . 
Hollywood  Theatre 
Towers  Theatre  . 
Strand  Theatre 


. Neui  York 
Los  Angeles 
. . Denver 

Cincinnati 
. . Dayton 

. Columbus 
Col.  Springs 
. St.  Louis 
. Chicago 
. Kan.  City 
. . Tulsa 

Sacramento 
. San  Fran. 
. Portland 
. . Seattle 

. . Phila. 
. . Beloit 

. . Butte 

. . Ogden 

Bakersfield 
South  Bend 
. Wichita 
Long  Beach 
Hollywood 
. St.  Paul 
. Iowa  City 


And  Hundreds  More! 


CHARLIE  CHAPLIN  Says: 
“Remembrance  is  the 
most  human  picture  ever 
put  on  the  screen” 


The  picture  the  whole  country  is  talking  about/ 


\ John  Barrymore 

Sherlock  holmes 


(ASK  GOLDWYN) 


AT  LAST  the  screen's  foremost  actor  portrays  the  most 
l vivid  role  that  has  ever  been  created  in  fiction*  Not  only 
is  this  picture  considered  the  most  exciting  story  the  films  have 
revealed  in  years,  but  the  box-office  and  exploitation  value  of 
the  star's  name  and  the  title  are  an  asset  that  the  exhibitor  finds 
in  his  grasp  only  once  or  twice  a season*  The  high  merit  of  this 
picture  is  so  much  more  eloquent  than  words  that  an  early 
screening  at  your  Goldwyn  exchange  will  bring  to  your  own 
lips  adjectives  of  praise  which  you  might  possibly  question  in 
our  own  advertisement* 

John 

Barrymore 

is  supported  by  this  cast 

Carol  Dempster 

(Courtesy  of  D.  YV.  Griffith) 

Hedda  Hopper  Reginald  Denny 

Peggy  Bayfield  David  Torrence 

Margaret  Kemp  Albert  Bruning 

Roland  Young  Robert  Fischer 

Anders  Randolf  Lumsden  Hare 

William  H.  Powell  Louis  Wolheim 

Robert  Schable  Jerry  Devine 

Percival  Knight  John  Willard 

Gustave  von  SeyfFertitz 


Photographed  in 
LONDON, 
SWITZERLAND 
and  AMERICA— 

With  the  costliest  cast  ever 
grouped  for  one  picture 


John  Barrymore  -Sherlock  Holmes-  that's  enough  J 


The  man  who  daily  dares  death  with  a smile 

CHARLES 

HUTCHISON 


With  LUCY  FOX 


A serial  of  countless  thrills, 
surprising  sensations  and  mul- 
titudinous marvels. 


Produced  and  directed  by  Geo.  B.  Seitz. 

Pafheserial 

——Tzzrr  & n \ 

\t) 


MARGUERITE  SNOW 

^VEILED  WOMAN 


Let  us  follow  this  strangely  veiled  figure 
through  one  of  the  most  intriguing  mys- 
teries ever  screened,  listening  the  while 
to  the  strains  of  Will  the  Piper,  as  he 
roams  the  countryside  spreading  a rare 
philosophy  of  life.  A picture  of  breath- 
catching  suspense  superbly  developed  by 
a master  hand. 


Taken  from  “ A Spinner  in  the  Sun,”  a great 
story  by 

MYRTLE  REED 

Directed  by  LLOYD  INGRAHAM 
A Renco  Film  Production 


■H 


MABEL  BALUN 

"MARRIED  people" 

A shot  in  the  dead  of  night,  a tiny  form 
falls  across  a beam  of  moonlight,  and  the 
fast-diverging  lives  of  two  on  the  brink 
of  despair  are  brought  together  on  the 
one  plane  of  common  understanding 
which  all  “ Married  People  ” know — the 
patter  of  little  feet.  An  intensely  inter- 
esting production  and  one  that  possesses 
unlimited  exploitation  possibilities. 

$1000  Prize  Scenario 
A Hugo  Ballin  Production 


ROBERT  MCKIM 

HEARTSHAVEN" 

Another  “ Miracle  Man,”  with  all  its  pos- 
sibilities, in  which  the  triumph  of  stead- 
fast faith  over  bodily  affliction  drives 
home  a story  of  impelling  power.  A pic- 
ture utterly  unlike  the  average  run  of 
screen  diversion,  handled  with  an  intelli  - 
gence that  lifts  it  to  a plane  of  its  own. 

From  the  popular  book  by 

CLARA  LOUISE  BURNHAM 

A Benj.  B.  Hampton  Production 


' 


COLLEEN  MOORE; 

Affinities’ 

A rollicking  comedy  in  which  one  rib- 
tickling laugh  fast  follows  another  from 
the  time  the  first  “affinity”  swings  by  his 
tail  as  he  vamps  his  brother  Simian’s  bet- 
ter-half, to  the  finish  of  a thoroughly  so- 
phisticated and  up-to-the-moment  adven- 
ture along  the  same  age-old  lines. 

From  the  story  by 

MARY  ROBERTS  RINEHART 

Presented  by  Ward  Lascelle 


EVERY  ONE  BUILT  FOR 

Distributors  of  Official  Urban  Movie  Chats 


IRENE  CASTLE 

m 

SUM  SHOULDERS 


The  climax  of  Mrs.  Castle’s  screen 
achievements.  In  it,  she  dances  more 
divinely,  wears  more  beautiful  gowns  and 
plays  more  appealingly  than  in  any  other 
picture  of  her  career.  Which  is  possibly 
why  “ Slim  Shoulders  ” was  chosen  to 
open  the  Autumn  season  of  the  Capitol 
Theatre,  New  York. 


Story  by  CHARLES  K.  HARRIS 

Directed  by  ALAN  CROSLAND 


i^WILL  ROGERS 

HEADLESS  HORSEMAN! 


What  if  the  weird  Headless  Horseman, 
tearing  through  Sleepy  Hollow  during 
dark  o’  the  moon,  did  carry  a pumpkin 
for  his  top-piece?  Ichabod  Crane  never 
suspected  it,  until  the  selfsame  pumpkin 
crashed  upon  his  own  luckless  pate  and 
thus  shattered  his  hopes  of  the  hand  of 
winsome  Katrina  Van  Tassel. 


Adapted  from  the  great  classic  by 

WASHINGTON  IRVING 
The  Legend  of  Sleepy  Hollow 
Presented  by  C.  S.  Clancy 


Release 


f 


[HE  bo: 

and  Literary  Digests  Fun  From  The  Press 


TRIXIE  FRIGANZA 

"MIND  OVERMOTOR:' 


A “ Tish  ” story  that  has  its  beginning  in 
an  ear-to-ear  smile  and  its  ending  in  a 
side-shaking  roar  of  delight.  In  his  two 
new  comedies,  Ward  Lascelle  has  struck 
a new  vein  of  humor,  a staccato  of  laugh- 
ter that  should  echo  from  the  four  walls 
of  every  theatre  in  the  country. 


From  the  popular  Saturday  Evening 
Post  “ Tish  ” stories  by 

MARY  ROBERTS  RINEHART 


Presented  by  Ward  Lascelle 


OFFICE 


f 


WAA  AA  VOCE  L A 

FOREIGN  DISTRIBUTOR 

FAMOUS  PLAYERS  FILM  SERVICE  LTD 

CANADIAN  DISTRIBUTORS  / 


flcvi4< 

C E and 


Here  is  the  undying,  beloved  story 
of  the  greatest  of  all  American 
authors — Mark  Twain. 


The  story  of  the  ragged  son  of  a 
thief  who  for  a time  changes  place 
with  the  youthful  Prince  of  Wales 
and  is  almost  crowned  King  of  Eng- 
land. 


It  is  an  honor  for  a Distributor  to 
announce  its  possession  of  this  gi- 
gantic and  human  picture. 

It  will  bring  profit  with  honor  and 
reputation  to  the  thousands  of  Ex- 
hibitors who  present  it  in  their 
theatres. 


American 


RE 


In  the  hottest  week  of  August,  the 
hottest  week  of  New  York’s  summer, 
Rothafel  gave  “The  Prince  and  the 
Pauper”  its  American  premiere — to 
winter-time  patronage  in  Sahara 
weather. 


A etc  York  Daily  Netvs : Produced  in  a way 

that  would  have  pleased  Mark  Twain  if  he 
could  have  seen  it.  . . . You  owe  it  to 

your  children  and  yourself  to  take  them  to 
see  it.  Magnificently  directed. 

Evening  Telegram:  This  fascinating  ro- 

mance of  the  beggar  lad  and  the  little  King 
of  England  who  changed  places  so  strangely 
makes  a notably  excellent  film.  A sumptuous 
production  with  thousands  of  assisting  play- 
ers. The  true  spirit  of  Mark  Twain. 

New  York  Mail:  This  picture  is  done  on  a 
grand  scale.  The  program  announces  10,000 
persons  in  the  picture  and  this  seems  to  he 
truthful  advertising.  Tibi  Lubin,  an  adora- 
ble youngster  in  the  dual  role  of  the  Prince 
and  Tom  Canty,  the  son  of  a thief. 


We  make  the  amazing  admission  as 
its  Distributor,  that  we  have  more 
favorable  reviews  of  “The  Prince 
and  the  Pauper”  than  we  are  able  to 
print.  Here  are  some  of  them,  all 
from  daily  issues  of  August  14: 


Curaiwi'A- 

Uhe  PAUPER^, 


In  Canada:  Canadian  Releasing  Corporation,  Limited 


Neiv  York  Times:  You  enjoy  the  story  as 

you  are  privileged  to  enjoy  only  a few  photo- 
plays in  a season.  Well  worth  seeing;  it’s  a 
darn  good  picture. 

New  York  Tribune:  An  amazing  child  hero, 
Tibi  Lubin,  as  both  the  Prince  and  the  pau- 
per. He  reminds  us  of  the  Jackie  Coogan 
we  know  in  real  life;  not  the  one  on  the 


meripan 


RELEASING  CORPORATION 


screen. 

New  York  Herald:  Pomp  and  pageantry 

which  would  have  delighted  the  heart  of 
Mark  Twain  are  seen  on  the  Capitol  screen 
in  “The  Prince  and  the  Pauper.”  A fine  air 
of  imagination  about  this  picture. 

Journal  of  Commerce:  An  inspired,  sym- 

pathetic production  of  the  story  of  the  wan- 
dering Prince  and  the  royal  pauper  brought 
to  the  screen  in  a memorable  manner. 

New  York  Commercial:  A picture  of  rare 
excellence  and  beauty  that  will  be  still 
further  reviewed  and  commented  on  in  this 
paper  again  tomorrow. 

New  York  World:  This  extremely  effective 
picture  is  unusually  well  done. 

New  York  American:  It  is  such  a good 

story  that  nothing  can  ever  weaken  its  senti- 
mental grip. 

The  Trade  Press  Says  This: 

The  Film  Daily:  Enjoyable  rendition  of 

famous  Mark  Twain  story.  Interestingly  told 
and  occasionally  good  spectacular  bits.  Un- 
usually good  photography. 

Variety:  There  are  no  dull  moments  and 

it  looks  as  if  this  picture  is  certain  of  being 
a money-getter.  Tibi  Lubin,  a star  youngster, 
a great  supporting  cast  and  a production  that 
stands  out  as  a world-beater. 

New  York  Telegraph:  One  of  the  best  pic- 

tures the  screen  has  ever  produced.  A story 
so  well  told  that  at  the  end  we  find  our- 
selves clamoring  for  more. 

Exhibitors’  Herald:  The  picture  is  so  full 

of  human  interest,  pleasing  situations  and 
beautiful  settings  that  it  must  be  said  the 
producers  conferred  a favor  on  American 
audiences  in  the  selection. 

Pre-released  for  big  city  first  runs 
October  15.  Wire  our  nearest  of  26 
exchanges  for  open  dates  and  a con- 
tract. 


1556 


Motion  Picture  News 


A Human  Picture  With  Pathos  and  Ccrmedy 


What  the  Critics  Say: 


The  Film  Daily:  The  theme  of 

“The  Woman  He  Loved”  is  satis- 
factory stuff  with  happy  and  pa- 
thetic moments  so  distributed  as  to 
maintain  interest.  It  is  essentially 
a human  interest  drama.  In  our 
opinion  it  is  not  a big  picture,  but 
a pleasing  one  and  it  will  prove 
satisfactory  entertainment. 

Trade  Review : An  entertaining 

story  with  an  appeal  that  will  be 
fairly  general.  Excellent  types; 
good  comedy  situations  and  at 
times  revealing  a real  sympathetic 
appeal.  Will  prove  a worth  while 
attraction  in  houses  where  “Hu- 
moresque” and  “The  Sign  of  the 
Rose”  have  found  favor. 

Reeland  Reviews:  A good,  clean 

picture  that  tells  a heart  story;  has 
a nice  love  interest,  plenty  of 
smiles  and  is  very  well  made  in 
every  detail.  Plenty  of  humor  and 
real  pathos — not  over  done  and  one 
that  will  interest  every  type  of 
audience. 


Moving  Picture  World:  William 

Mong,  considered  by  many  to  be 
among  the  foremost  character 
actors  on  the  screen  draws  a fine 
characterization  in  this  picture. 
He  wins  immediate  sympathy  for 
the  man  he  portrays.  You  can 
make  this  another  “Humoresque” 
with  some  driving.  A story  built 
on  the  idea  of  making  certain 
human  appeal,  which  it  has  in  no 
small  degree. 

Motion  Picture  News:  Heart  in- 

terest story  based  on  family  sepa- 
ration. Much  sentiment  and  char- 
acter study  here.  Play  it  up  for 
heart  interest  ...  it  will  go 
like  a house  afire. 

We  beg  also  to  report  that  Pete 
Harrison,  of  Harrison’s  Reports, 
and  Fred  Schader,  of  Variety,  had 
attacks  of  mental  dyspepsia  the  day 
they  saw  the  picture  and  wrote  dys- 
peptic reviews.  With  a quorum 
present  they  are  out-voted. 


\ 

American 

RELEASING  CORPORATION 

/ 

In  Canada:  Canadian  Releasing  Corporation,  Limited 


Here  is  a production  that  we  know  possesses  unusual  box  office 
values.  This  knowledge  is  based  upon  the  picture  having 
proved  these  values  across  the  big  new  “Third  Circuit’’  in  New 
York  and  elsewhere.  Sydney  Cohen  and  others  have  said  they 
believed  it  to  be  as  strong  as  “Humoresque.”  We  don’t  say 
that  ourselves,  but  we  cannot  help  exhibitors  from  saying  it 
after  the  picture  has  made  good  at  their  box-offices. 

c ^ J.  L.Frothingham  Production 

THE  WOMAN 
HE  LOVED 

From  the  story  by  William  V Mong 

‘Directed  by  Edward  Slomarc 


m 


/'M 


William  V.  Mong  who  wrote  this  unusual  story,  with 
laughter  and  tears  combatting  each  other  for  control 
of  your  emotions,  acts  the  role  of  a Jewish  refugee 
who  found  sorrow — and  happiness — in  America.  The 
challenging  Marcia  Manon  plays  the  leading  feminine 
role.  You  will  like  the  story  even  more  than  the 
critics  who  are  quoted  below. 


September  s°>  1922 


J 

of  the  AXE 


By  Ridgewell  Cullum 
Directed  by  Ernest  C.  U larde 


We  take  pleasure  in  an- 
nouncing for  immediate  re- 
lease a typical  Dustin  Farnum 
production — a romantic  melo- 
drama of  power  and  box- 
office  quality,  from  a story 
by  one  of  the  best  known  of 
present-day  American  novel- 
ists. Prints  are  now  in  all  our 
24  exchanges  for  screening. 


— ■ and  not  a 
foot  to  spare/ 


For  weeks  the  Selznick  production 
force  has  labored  tirelessly  in  an  effort  to 
reduce  its  newest  and  greatest  Owen 
Moore  feature  to  a maximum  of  5,000 
feet  of  film. 

Every  situation  not  absolutely  necessary 
has  been  eliminated-every  incident  short- 
ened to  its  limit.  Even  the  titles  are 
confined  to  a minimum  of  footage. 

And  still  there  remains  6,500  feet  of 
film  fun  with  not  a single  “frame”  to  “cut”. 

That  is  but  one  indication  of  the  big- 
ness of 


LEWIS  J.SELZNICK'S 

“Love  Is  An 
Awful  Thin$,“ 

sfcarri  nlOwCh  Mo01*C 

by  Victor  Heerman-  A Victor  Heerman  Production 

With  a splendid  selznick  cast  including  marjorie  daw 


7^01  ' 7<^FZ 


✓1 


IMPORTANT 

ANNOUNCEMENT 

William  Fox  desires  to  make  known 
to  Exhibitors  and  Motion  Picture 
theatre  Owners  the  fact  that^s 

FOX 

ED  UCATION  AL 
ENTERTAINMENTS 

are  now  ready  For  release  to  the  trade 

Another  Mile -Stone  in  Motion 
Picture  History  Has  Been  Passed 

Th  e release  of  the  first  ^roup  of  Fox 
Educational  pictures  marks  the  beginning 
of  a new  Epoch  of  public  Appreciation  of 
the  Service  rendered  the  Community1 
by  the  Motion  Picture  Theatre.  <=wL 

See  three  following  pages  for  details. 


FOX  FILM  CORPORATION 


IN 


What  are  Fox  Educational  Entertainments? 


They  are  short  pictures  of  from  one-half  reel  to  one  reel  in  length  made  so 
that  they  are,  first  of  all,  entertaining  to  the  general  public;  but,  at  the 
same  time,  conveying  information  on  popular  subjects  in  a manner  which 
make  them  of  real  value  from  an  educational  standpoint.  Each  picture 
deals  with  a single  subject.  Fox  Educational  Entertainments  are  not  to 
be  confounded  with  screen  reviews  or  other  make-shift,  pieced  together 
so-called  educational  reels. 


Who  are  they  made  for? 


v 


3 


First  and  foremost  for  motion  picture  theatres  and  their  audiences.  Fox 
Educational  Entertainments  will  please  the  regular  patrons  of  their  thea- 
tres because  of  their  entertaining  qualities,  and  will  create  a new  body  of 
patrons  for  you  because  of  their  educational  value. 


3 —  Where  can  they  be  booked? 

Fox  Educational  Entertainments  can  be  booked  through  any  of  the  estab- 
lished Fox  Exchanges  in  the  United  States  and  Canada  in  just  the  same 
manner  as  any  other  William  Fox  motion  picture  is  booked.  The  mana- 
ger of  the  Fox  Exchange  which  serves  you  has  prints  in  his  office  and  is 
prepared  to  screen  these  pictures  for  you. 

4 —  When  can  they  be  shown  at  your  theatre? 

On  September  24th  the  first  six  Fox  Educational  Entertainments  (listed 
on  the  opposite  page)  will  be  ready  for  release,  and  can  be  shown  at  your 
theatre  on  and  after  that  date  as  quickly  as  you  may  desire  to  play 
them. 


5 — How  can  they  be  booked? 

You  can  book  for  your  theatre  either  one  or  all  of  the  first  six  of  Fox 
Educational  Entertainments.  This  means  that  these  pictures  can  be 
booked  and  presented  on  an  individual  or  a group  basis,  as  you  may  elect. 


6 — How 


will  they  benefit  your  theatre? 

First:  By  adding  a unique  and  highly  desirable  entertainment  value  to 

your  program.  Exhibitors  and  the  public  have  long  expressed  the  desire 
for  short  numbers  on  the  program  of  the  motion  pictu  e theatre,  different 
from  the  comedies,  news  reels,  screen  reviews  and  other  product  now 
available.  A novel  and  welcome  addition  to  any  theatre's  program  will 
be  found  in  these  pictures. 

Second:  By  bringing  into  your  theatre  a new  and  valuable  class  of 

patronage  and  thus  make  friends  for  your  theatre  of  the  very  best 
people  in  your  community.  In  this  manner  there  will  be  created  between 
your  theatre  and  the  community  in  which  it  is  situated  a closer  contact 
and  community  of  interest. 


Fox  Educational  Pictures  awaited 


by  Trade 


Here  Are  The  First  Six 

FOX  EDUCATIONAL 
ENTERTAINMENTS 

All  A re  Released  September  24 

Alligator  Hunting  and  Farming 

Modern  methods  of  raising  alligators, 
contrasted  with  the  thrills  and  dangers 
of  hunting  them  in  the  tropics. 

(Half  Reel) 

Thrills  and  Spills 

All  the  joys  of  winter  sports,  the  thrills 
of  skiing,  ice  skating  and  tobogganing 
in  a reel  of  real  entertainment. 

(Half  Reel) 

Volcanoes  of  the  World 

An  aeroplane  trip  over  the  burning 
craters  of  the  world’s  greatest  active 
volcanoes,  including  famous  Mt. 
Vesuvius,  with  a graphic  illustration 
explaining  how  they  are  formed. 

( Otie  Reel) 

Water  Sports 

The  thrills  of  surf-riding,  aquaplaning 
and  speed-boating  plus  the  appeal  of 
the  modern  sea  nymph  in  fancy 
diving  and  swimming  exhibitions. 

(Half  Reel) 

A Story  of  Ice 

Ancient  and  modern  methods  of  har- 
vesting ice — fighting  the  perils  of  ice- 
bergs on  the  high  seas — dynamiting 
veritable  mountains  of  ice  to  prevent 
river  jams — all  in  a reel  of  picturesque 
beauty  and  exceptional  interest. 

(Half  Reel) 

Ancient  Rome 

A camera  jaunt  through  this  beauty 
spot  of  the  Old  World,  showing  inti- 
mate glimpses  of  the  ancient  and  his- 
toric structures,  with  thrilling  scenes 
taken  from  an  aeroplane. 

( One  Reel) 


ana  ruDiicr . . . 

fcV  

. . dee  comments  on  next  page . ■■ 

ic^i 


'si 


Educational  Entertainments: 

Wm.  A.  Johnston,  Publisher  Motion  Picture  News 

says  editorially,  (See  page  1354,  issue  Sept.  16.) 

“When  William  Fox  takes  off  his  coat  and  goes  after  anything  you  can  always  count  on  re- 
sults. We  speak  prominently  here  of  this  enterprise  because  we  regard  it  of  great  fundamental 
importance.  This  kind  of  picture  brings  the  exhibitor  in  sympathetic  touch  with  those  com- 
munity groups  which  today  are  often  opposing  him.  And  it  is  just  this  bridging  the  gap — and 
only  this — which  will  eventually  eliminate  censorship.’' 

Robert  E.  Welch,  Editor  Moving  Picture  World 

says  editorially,  (See  page  182,  issue  Sept.  16.) 

“There  is  going  to  be  unusual  interest  in  Fox  Educational  Entertainments.  William  Fox  is 
spending  a lot  of  money  here  on  an  idea  that  is  akin  to  an  ideal.  If  all  the  subjects  hold  up 
to  the  first  ones  he  has  lived  up  to  every  calculation  he  has  made.’’ 

Martin  J.  Quigley,  Publisher  Exhibitors  Herald 

says  editorially,  (See  page  19,  issue  Sept.  23.) 

“The  significance  of  this  undertaking  is  very  great.  The  time  is  most  opportune  for  the  pro- 
duction of  motion  picture  subjects  of  an  educational  character. . .but  the  effort  of  the  Fox  organi- 
zation does  not  stop  merely  with  the  production  of  subjects  that  inform  and  instruct ...  these 
subjects  afford  genuine  entertainment.  They  place  in  the  hands  of  the  theatreman  an  instru- 
ment that  certainly  will  be  productive  of  excellent  results  in  gaining  the  attention  of  the  best 
people  of  his  community.  The  Fox  organization  in  this  matter  has  identified  itself  with  a 
highly  commendable  undertaking. 


Coming  Fox  Educational  Entertainments 


Future  Releases 

The  Educational  Division  of 
Fox  Film  Corporation  plans  to 
release  fifty-two  subjects  yearly 
of  from  300  to  1,000  feet  in 
length.  These  will  be  pictures 
of  current  educational  and 
entertainment  value  and  will 
not  be  of  a scientific  or  technical 
nature.  They  will  be  produced 
from  the  showman’s  angle  for 
the  purpose  of  entertaining  and 
amusing  the  theatre-going  public. 
Each  one  will  be  a distinct  nov- 
elty, unlike  anything  heretofore 
offered  the  motion  picture 
theatre. 


FOX  FILM 


Production  Plans 

More  than  200  experienced  cam- 
eramen are  now  gathering  espe- 
cially ordered  material  for  Fox 
Educational  Entertainments. 

Frederick  Fesneau  and  L.  Maes, 
two  cameramen  thoroughly  ac- 
quainted with  the  Old  Country, 
now  are  in  Europe  making  spe- 
cial pictures  for  these  subjects. 
Russell  Muth,  who  won  fame  by 
his  daring  flight  over  Mt.  Vesuvius 
is  in  South  America.  A1  Brick, 
another  of  the  Educational  staff, 
has  just  returned  from  China, 
where  many  unusual  subjects 
were  made  for  your  use.  These 
pictures  set  a new  standard  of 
exceptional  entertainment. 


CORPORATION 


IN 


8 


From  The  Motion  Picture  News 

September  23,  1922 


“A  Rogue’s  Romance” 
Vitagraph — 5 Reels 

( Reviewed  by  Charles  Larkin) 

TAKING  advantage  of  Rodolph  Valentino’s 
phenomenal  rise  to  fame,  Vitagraph  is  re- 
viving this,  production  of  other  days  and  in  bill- 
ing the  picture  is  giving  “The  Perfect  Lover” 
equal  prominence  with  the  star,  Earl  Williams. 
This  is  all  well  and  good  and  fine  business  prac- 
tice, but  Williams  is  the  boy  who  does  the  work. 
It  was  as  a dancer  that  Valentino  first  won  pub- 
lic attention  and  in  this  feature  he  gyrates 
through  a couple  of  wild  Apache  dances,  in 
which  his  fair  partner  undergoes-  some  rough 
treatment  and  otherwise  distinguishes  himself  in 
the  role  of  The  Ferret,  a Montmartre  hard-boiled 
egg.-  , The  girls  will  undoubtedly  rush  to  see 
Rody  dance,  so  this  picture  has  a real  box  office 
value. 

So  much  for  the  Valentino  end.  To  Earl 
Williams;  however,  goes  the.hgmor  of  portraying 
a very  entertaining  character,  that  of  M.  Picard, 
master  criminal.  Williams  dominates  every  scene 
and  it  is  Earl  at  his  best. 

The  atmosphere  of  Paris  has  been  fairly  well 
transferred  to  the  screen.  The  Cafe  D’Or  being 
a colorful  underworld  setting  for  the  Valentino 
dances.  There  are  some  elaborate  shots  at  a 
fashionable  hotel.  The  story  is  one  that  holds 
the  interest  throughout.  It  deals  mostly  with 
the  theft  and  recovery  of  pearl  necklaces  and 
the  capture  of  a band  of  grafters.  The  exposure 
of  the  plot  and  subsequent  escape  of  Picard 
forms  a dramatic  climax.  James  Young  directed 
this  one.  That  is  a decided  asset.  The  thing 
for  exhibitors  to  do  when  they  book  this-  one  is 
not  to  overplay  the  Valentino  end  too  much. 

The  Cast 

M.  Picard  Earl  Williams 

The  Fei'ret  Rodolph  Valentino 

Helene  DuFrenay Katherine  Adams 

M.  Henri  DuVal Brinsley  Shaw 

Jeanne  Derneau ...Maud  George 

By  H.  H.  Van  Loan.  Scenario  and  direction  by 
James  Young. 

The  Story — M.  Picard,  a master ' criminal,  an- 
tagonizes The  Ferret,  a dangerous  Apache.  The 
Ferret  in  return  hounds  Picard,  informing  the  po- 
lice of  his  every  move.  Picard  always  outwits  the 
police  and  escapes.  A girl  induces  Picard  to  turn 
his  powers  to  the  aid  of  society.  He  "helps  the  po- 
lice capture  a dangerous  band  of  grafters  as  well 
as  recover  a valuable  pearl  necklace.  He  is  cor- 
nered several  times  but  always  gets  away. 

Classification — One  of  those  interesting  French 
crook  stories  that  always  appeal. 

Production  Highlights — The  Apache  dances  per- 
formed by  Y'alentino  and  a sprightly  little  partner. 
The  work  of  Earl  Williams  as  Picard,  the  crim- 
inal. The  exciting  escapes.  The  theft  and  dis- 
covery of  the  necklace.  The  fine  photography,  di- 
rection and  lighting  effects.  The  correct  Mont- 
martre atmosphere.  The  thrilling  climax. 


(ADV.) 


WILLIAM 


A - >MA5H//MC 

FOX  FILM 


iTffig-H 


'•  1 1 < ' 1 1 _■ 


^srRENGTfy 


r^o\arr-s 


•inefv:p\‘ 


AZ°JACK  FOftP 

~--L  r tTlrrwwTrmw-rrrK"- 


ONE  YEAR. 
FROM  TODAY 

Vfc/2  you  check  up  the  greatest 
successes  of  the  792223  season, 
you  will  find  that  these  five  head 
the  list  ~ 

WILLIAM  FOX  presents 

THE  FIRST  FIVE 
OF  THIS  SEASONS 

SUPER 
SPECIALS 


FILM 


COR  P O R 


I drama  replete  With 
mystery <yet  bubbling 
With  the  sparkle  op 
youth  ana  romance, 

Story  by  ‘Dorothy  ‘Vo^t 

DIRECTED  BY  7 

Joseph  ^ranTr 


i ) N DEPEN  PENCE  | 
p STRENGTH  j 


( ^ojc  Q^ilm 


I’M  GLAD  YOU  M4 


No.  301. ---Straight  from  the  Shoulder  Talk  by  Carl 
Laemmle,  President  of  the  Universal  Film 
Manufacturing  Company 


A competitor  scolded  me  and  kidded  me  the  other  day. 

He  said,  “You’re  the  easiest  mark  in  the  business.  Why,  man,  the  exhibitors 
are  SIMPLY  CLEANING  UP  MONEY  on  ‘The  Storm’  and  they  are  LAUGHING 
BEHIND  YOUR  BACK  because  you  practically  gave  them  the  picture  instead  of 
getting  big  money  for  it.” 

His  criticism  did  not  have  the  effect  he  thought  it  would.  Instead  of  hurt- 
ing my  feelings,  IT  MADE  ME  GLAD. 

Whenever  I hear  that  the  exhibitors  are  CLEANING  UP  PROFITS  with 
Universal  Pictures,  it  gives  me  a thrill  of  delight  because  it  means  more  good  will  is 
added  to  the  huge  pile  of  good  will  the  Universal  has  always  had. 


But  my  friend  made  one  slight  mistake.  The  exhibitors  are  not  laughing  be- 
hind my  back.  They  are  honestly  telling  me  to  my  very  face  how  well  they  are 
doing  with  “The  Storm.”  I never  in  my  life  received  so  many  messages  of  gratitude 
and  congratulation,  not  only  because  of  the  big  money  the  showmen  have  made  and 
are  making  on  the  picture  BUT  BECAUSE  I DID  NOT  USE  IT  AS  A CLUB  TO  MAKE 
THEM  BOOK  OTHER  PICTURES  WITH  IT. 


I ask  you  to  pause  just  a moment  and  carefully  compare  the  Universal’s  selling 
and  booking  policy  with  that  of  other  companies. 


REGINALD  DENNY 

IIV^ 

TheKentudaj 

Deify 

PI aq  bq  Chas.T.  Dazeq 

Directed  txj  King  Ba^ot 


V 


September  30,  1922 


1569 


PRISCILLA 

DEAN 

as  “Cigarette, the  Daughter 
of  the  Regi  merit  in 


Novel  bi|  Ouida 
Directed  tx|Tod  Browning 


E THE  MONEY 


How  many  others,  if  they  had  had  such  a powerful  box-office  success  as  “The 
orm”  would  have  permitted  you  to  book  it  WITHOUT  BOOKING  OTHER  PIC- 
JRES  AT  THE  SAME  TIME? 


The  policy  of  clubbing  the  exhibitor  over  the  head  with  a good  picture  to  make 
m book  other  pictures  less  meritorious  has  been  very  successfully  worked  in  this 
isiness.  You  have  stood  for  it  a long  time.  It  has  temporarily  enriched  the 
>ffers  of  the  people  who  did  it,  but  IT  HAS  STORED  UP  BAD  WILL  AGAINST 
HEM  IN  YOUR  MIND. 

The  Universal’s  policy  is  the  simplest  of  all,  because  our  basic  thought  has 
;en  to  EARN  YOUR  GOOD  WILL. 


We’ve  got  other  pictures  coming  from  the  studio  all  the  time,  as  good  as 
rhe  Storm”  and  better.  They  don’t  need  anything  to  sell  them  except  their  own 
Lerits.  When  you  make  a clean-up  with  them,  it  won’t  make  us  mad.  We  will 
sver regret  that  we  did  not  wring  a higher  price  out  of  you. 

I’m  glad  you  made  a pile  of  money  on  “The  Storm.”  You’ll  make  just  as 
luch  on  our  pictures  to  come,  and  not  a blessed  one  of  them  will  be  used  as  a club 
> bang  you  over  the  head. 

Good  will  comes  from  the  heart.  I’m  going  to  hang  on  to  yours  with  all  my 
ight  and  main.  I’m  not  an  easy  mark  just  because  you  make  money  on 
niversal  Pictures.  I’m  GLAD — eternally,  almighty  and  doggone  GLAD  ! 


LON 

CHANEY 

with  VIRGINIA  VALLI 

Bitter 

Sweet 

Directed  bi|  Lambert  Hiliqer 


1570 


Motion  Picture  New 


Louise 


Edward 


LORRAINE 


Lois  WILSON 

By  Courtesy 

F.  P.  - L . Cot  p , 


Herbert 

RAWLINSON 


Cullen 


Sylvia 


Colleen 


BREAMER 


Frank 


GRAVES 


PUOSPEI 


Here  are  nine  splendid  pictures  with  great  titles,  real  1 
office  easts,  directed  by  well  known  directors,  from  pc 
lar  stories  by  authors  of  repute.  They  have  been  nai 
“ THE  PROSPERITY  NINE  ” because  they  are  the  t 
of  pictures  sure  to  bring  prosperity  to  everyone  who  sh 
them. 


AUTHORS 


Hugh  Pendexter 
Harvey  Gates 
Victor  Bridges 
Shannon  Fife 
Roy  Myers 
R.  Ramsay 
G.  B.  Lancaster 
Mary  Lerner 


Stuart  Paton 
Irving  Cummings 
Jack  Conway 
King  Baggot 
Lambert  Hillyer 
Nat  Ross 
Emile  Chautard 


Louis  Tr; 


September  30,  1922 


1571 


| Barbara 

BEDFORD 


|i 


m is  Universal’s 


ITT  NINE 


.11  the  brains  and  equipment  of  Universal  City  were 
rought  to  bear  in  order  to  turn  out  this  high  grade  product 
-THE  KIND  YOU’VE  GOT  TO  HAVE  TO  FILL  YOUR 
[OUSE  WEEK  AFTER  WEEK.  Get  busy — see  your 
fniversal  Exchange  at  once — sign  up  for  “ THE  PROS- 
'ERITY  NINE  ” — they  offer  you  nine,  big  sure  teays  to 
rosperity. 


NOTH  : 

All  about  the  Prosperity 
Nine  in  the  Universal 
Weekly  dated  September 
30th,  out  September  23rd. 
Make  sure  you  see  this  issue. 
Additional  copies  at  your 
Universal  Exchange 


TITUvS 


W olf  Law 
Broad  Daylight 
Another’s  Man  Shoes 
The  Lavender  Bath  Lady 
Rulin'  Wild 
The  Jilt 

The  Altar  Stairs 
Forsaking  All  Others 
One  TV  onderful  Night 


si 


1572 


Motion  Picture  News 


lit 


think!  what  does  this 

mean  to  VXJli  ? 


C 


, JACK  LONDON S 

^ ^ Famous  Sea  stories 


TITLES  OF 
THE  8 PICTURES 


1 —  White  and  Yellow 

2 —  The  Channel  Raiders 

3—  — Pirates  of  the  Deep 

4 —  Law  of  the  Sea 

5 —  The  Fight  in  the  Fog 

6 —  Dangerous  Waters 

7 —  The  Yellow 

Handkerchief 

8 —  Wolves  of  the  Water 

Front 


produced  in  ei^ht  two  — 
reel  features  starring 


JACK  MULHALL 


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resettled  1 >y 

(>RL  Uemml 


NOW  BOOK  I NIG- 


TWO-REELERS  TOU'LL 
WANT  TO  FEATURE/ 


powerful  smashing  series 
of  Two -reel 


LUMBER-JACK  STORIES 

featuring  the  popuiar  star 

ROY* 

STEWART 


WITH  ROY 
STEWART 
in  the  leading 
role  exhibitors  who  play 
these  wonder-stories  will 
cash  in  on  the  value  of  his 
name  as  a big  feature  star. 
He  is  known  and  liked  by 
millions.  The  first  of  this 
action  outdoor  series  is — 


GIANTS 
of  the 
OPEN 


Directed,  b 


ROBERT 


l by 

HILL 


See  your  Universal  Exchange 


- 


1573 


t e mb  e r 50,  1 q 2 2 


OW  ueu  can  "fla*h"i|our  whole 

town  i he  Bifif  MEWS : 


\t  here 


featuring 

ROY  STEWART 

as  The  Radio  King 

LOUISE  LORRAINE 

as  The  Girl  in  the  Case 

SIDNEY  BRACEY 

as  Mar  nee,  The  Wizard  of  the  Air 


We’ve  given  you  the  real  thing 
and  are  putting  it  over  for  you ! 


HERE  is  the  most  timely,  the  most 
thrilling  of  all  Chapter  Plays!  It 
comes  to  you  backed  with  the  most 
practical  exploitation  ever  conceived  for  a 
continued  feature. 


SEE  YOUR  UNI- 
VERSAL EXCHANGE! 


Presented  by 

CARL  LEAMMLE 


ERNEST  BUTTERWORTH,  Jr., 

as  Jimmy,  The  Boy  Detective 


Directed  by  ROBT.  HILL 


■ 


;il 


mm 


It’s  a Box-Office  Feature  that  will  back 
up  all  your  statements.  Look  at  your  Ex- 
ploitation Hand  Book — at  the  wonderful 
tie-up  Universal  has  made  with  the  big- 
gest of  radio  publications,  THE  RADIO 
NEWS;  and  at  the  innumerable  exploita- 
tion ideas. 

It’ll  stir  up  more  interest  in  your  town 
than  the  circus.  Count  the  radio  fans 
among  your  own  patrons — 
figure  that  they  are  yours  if  you 
beat  your  competitor  to  this  ten 
episode  attraction. 


INIYERf ALf  flARTIINC  CHAPTER  FUY 


1574 


u 

Motion  Picture  N e zv . 

GOING  BIGGER  EVERY  WEEK 


Millions  of  people  outside  of  New  York  want  to  see  what’s 
going  on  in  the  Big  Town.  Show  ’em  STARLAND  REVUE 
and  build  up  a regular  patronage  on  this  unusual  reel 

Millions  have  never  been  to  the  world  metropolis.  To  them  there  is  no  more 
interesting  phase  of  New  York  life  than  the  stage.  Starland  Revue  gives  them 
the  glittering  picture  of  the  Great  White  Way  and  the  famous  stars  who  perform 
nightly  in  the  greatest  theatres  in  the  world.  It  will  give  your  patrons  the  very 
finest  entertainment. 

++* 

These  headliners  and  bits  from  great  productions  are  seen  in 
the  latest  Starland  Revue: 

♦♦♦ 

ADELE  ROWLAND,  noted  star  of  musical  comedy  and  vaude- 
ville, at  her  beautiful  country  home;  FRANCINE  LARRI- 
MORE,  famous  Broadway  comedienne  and  star  of  “Nice 
People’’  arid  “Scandal’’;  JOHN  MURRAY  ANDERSON,  rival- 
ing Ziegfeld  as  the  world’s  greatest  producer  of  reviews; 
FRANK  REICHER  and  vivid  scenes  from  Theatre  Guild  hit 
“From  Morn  to  Midnight”;  thecast’of  the  Greenwich  Village 
Follies,  great  musical  triumph  ofy Broadway;  Michio  Itow, 
sensational  Japanese  dancer;  Arnaut  Brothers,  comedy  acro- 
bats of  vaudeville;  Officer  Vokes  and  Don,  his  famous  dog, 
and  other  novelties  of  the  utmost  interest. 


♦♦♦ 

Book  and  play  this  Box-office  novelty  NOW!  Special  one-sheets  to  bill  it  as  a 
special  screen  vaudeville  programme — SOMETHING  EXTRA!  First  run 
theatres  everywhere  are  grabbing  it  through  their  nearest  F.  B.  O.  Exchanges. 

Distributed  by  FILM  BOOKING  OFFICES  OF  AMERICA,  Inc. 

Main  Offices:  723  SEVENTH  AVENUE,  NEW  YORK  - EXCHANGES  EVERYWHERE 


"‘The  <£Mo§l  Exquisitely  beautiful  Thing 

. 

That  Has  Ever  Ween  T)one  in  Films’  * MOVING  PICTURE 


A NEW  TYPE  OF 
MOTION  PICTURE 

Toothing  Like  It  Has 
Ever  Ween  Done  Wefore 


“The 

Enchanted 

City” 

qA  Love  Fantasy 

By 

WARREN  A. 
NEWCOMBE 

By  arrangement  with 
HOWARD  ESTABROOK 


Robert  E*  Sherwood  says  in  “LIFE”: 
“It  is  a gorgeously  beautiful  picture 
that  brings  a new  quality— something 
higher  than  photography— to  the  screen” 


EDUCATIONAL  FILM  EXCHANGES,  Inc. 

E.  IV.  Hammons,  President 


Motion  Picture  Net 


ANNOUNCING 

To  the  Exhibitors  and  the  Public  the 

GENE  STRATTON-PORTER 

Productions 


Which  will  be  made  under  the  personal  supervision  of  the  Author,  and  which  will  include  the  film  dramatiza- 
tions of  the  following  of  her  record-making  books : 

MICHAEL  O’HALLORAN  A DAUGHTER  OF  THE  LAND 

THE  HARVESTER  HER  FATHER’S  DAUGHTER 

A GIRL  OF  THE  LIMBERLOST  AT  THE  FOOT  OF  THE  RAINBOW 
LADDIE  THE  FIRE  BIRD 

and  others 

Gene  Stratton-Porter  leads  all  other  contemporary  novelists  in  the  number  of  her  readers  and  sales.  More 

than 

10,000,000  COPIES  OF  HER  BOOKS 

have  been  printed  and  sold  to  English  speaking  readers,  giving  her  an  estimated  audience  of 

50,000,000  READERS 

and  a marvelous  sales  record,  beginning  with  the  famous  “ Freckles  ” down  to  the  present  time  of 

1,645  COPIES  SOLD  EACH  DAY  FOR  18  YEARS 

In  addition  to  this  matchless  record  of  sales  in  the  English  language,  there  are  EIGHT  FOREIGN 
TRANSLATIONS,  including  the  Arabic,  and  three  Braille  point  editions  for  the  blind. 

The  famous  Bird  Woman  of  the  Limberlost  country,  in  Indiana,  is  known  wherever  books  are  read.  Her 
readers  include  lovers  of  clean,  wholesome,  inspiring  fiction  and  nature  studies  between  the  ages  of  fifteen  and 
ninety. 

The  first  of  her  personally  produced  pictures,  now  being  made  with  an  all-star  cast  at  the  Ince  Studios  in 
Los  Angeles,  will  be  MICHAEL  O’HALLORAN — a clean,  simple  story  of  real  people,  doing  things  in  a 
sincere  way,  under  the  inspiring  influence  of  an  unusual  newsboy — Michael  O’Halloran,  the  most  lovable 
youngster  of  modern  fiction. 

Up  to  June  x,  1922,  the  certified  figures  of  the  Doubleday,  Page  & Company,  showed  that 

1,061,374  COPIES  OF  MICHAEL  O’HALLORAN 

had  been  sold.  Publishers  estimate  readers  on  a basis  of  five  readers  to  the  book,  which  gives  this  novel,  alone, 
more  than  FIVE  MILLION  READERS  who  will  be  anxious  to  see  Mrs.  Porter’s  own  screen  version  of  her 
story. 

Gene  Stratton-Porter  has  carefully  selected  a competent,  experienced  staff  of  picture  makers  to  produce  her 
films.  She  will  be  with  them  every  day  to  contribute  her  own  genius  to  the  work,  to  add  the  little,  intimate, 
psychological  touches  that  have  made  her  fiction  people  beloved  by  all  the  world ; and  to  assure  her  millions  of 
readers  of  a film  version  which  will  be  true  in  spirit  to  the  books. 

MICHAEL  O’HALLORAN  will  be  ready  for  the  public  early  in  the  Winter.  Distribution  arrangements 
will  be  announced  later.  Meanwhile,  exhibitors  who  wish  to  make  plans  for  booking 

The  Biggest  Box-Office  Attractions  of  the  Year 
and  Most  Widely  Read  Stories  of  Modern  Fiction 

may  do  so  by  communicating  with, 


GENE  STRATTON-PORTER  PRODUCTIONS 


609  North  Western  Avenue 


Los  Angeles,  California 


September  30,  1922 


1577 


Have  you  Played  (T)  "THAT  SON  OF  A SHEIK”  (2)  "PARDON  NY  GLOVE”? 


BIG  BOX  OFFICE 
MONEY-GETTER 


RODOLPH 


STATES  SOLD 


NEW  ENGLAND  STATES 
Crown  Film  Exchange 
Boston.  Mass. 


TEXAS,  OKLAHOMA 
ARKANSAS 
Specialty  Film  Co. 
Dallas,  Texas 


WASHINGTON,  DELA- 
WARE, MARYLAND  and 
VIRGINIA 

Super  Film  Attractions 
Washington,  D.  C. 


EASTERN  PENNSYL- 
VANIA and  SOUTHERN 
NEW  JERSEY 
Rialto  Productions 
Philadelphia,  Pa. 


LOUISIANA  and 
MISSISSIPPI 
Pearce  Films 
New  Orleans,  La. 


STATE  OF  INDIANA 
Lyric  Amusement  Co. 
Connersville,  Ind. 


VALENTINO 


JULIAN  ELTINGEni 
RODOLPH  VALENTINO 

THE  ISLE  OF  LOVE 


Revised  From  AN  ADVENTURESS 


HIRAIO  PRODUCTION 


STATE  RIGHT  BUYERS 

Wire — W rite — NO 


For  Your  Territory 
to 


HERALD  PRODUCTIONS 


245  West  47th  Street 
New  York  City 


EXHIBITORS 


Book  your  play  dates 
from  your  nearest  ex- 
change 


NOW! 


Phone  Bryant  0359 


POUR  support  and  encour- 
l agement  has  made  it  possible 
d for  us  to  bring  forth  the 


unusual  array  of  box-office 


attractions  described  on  the  following 
pages. 

The  most  brilliant  group  of  directors, 
authors,  scenario  writers,  cameramen 
and  a stellar  aggregation  of  screen 
players  have  worked  in  harmony  and 
with  the  utmost  enthusiasm  to  create 
these  wonderful  productions. 

Popularity  - prestige  profits  will  all 
be  yours  because — 

Millions  have  read  the  books — 

Millions  will  want  to  see  the  pictures. 

“Our  policy  is  dedicated  to  exhibi- 
tor co-operation.” 


WARNER  BROTHERS 


m. 


ros 


HIS  production,  adapted  from  the  tre- 
mendously  popular  novel  and  stage  play 
will  be  one  of  the  season’s  greatest  box- 
office  attractions. 

It  will  endear  itself  not  only  to  those  who  have 
risen  from  “Rags  to  Riches”,  but  also  to  that  countless 
multitude  earnestly  striving  to  attain  the  same  goal. 

Wesley  Barry,  a star  of  unquestioned  popularity 
and  ability,  is  supported  by  a brilliant  cast  of  screen 
favorites  including  Niles  Welch,  Ruth  Renick, 
Russell  Simpson,  Richard  Tucker,  Minna  D.  Redman 
and  others  equally  well  known. 


A Harry  Rapf  Production 


Directed  by 
Wallace  Worsley 


Adapted  by 

W.  Nigh  and  W.  De  Leon 


il 


s 


art\cr  ^ros. 


HE  fiction  sensation  of  the  year! 

It  has  caused  more  comment  than  any 
other  book  published  during  the  current 
season,  and  it  is  unanimously  conceded  by  the  critics 
to  be  the  greatest  story  ever  written  about  the 
modern  flapper. 

Marie  Prevost  and  Kenneth  Harlan  head  a cast  of 
well  known  screen  players  which  includes  Louise 
Fazenda,  Jimmy  Morrison,  Tully  Marshall,  Eileen 
Percy  and  Clarence  Burton! 

This  picture  will  prove  to  be  another  screen 
sensation! 


Produced  by  Warner  Brothers 


Directed  by 
William  Seiter 


Adapted  by 
Olga  Printzlau 


reels  of  cyclonic  action! 

Unquestionably  the  greatest  wild  animal 
novelty  sensation  ever  produced,  with 
thousands  of  gleaming  savages  and  hordes  of  wild 
beasts  furnishing  a veritable  feast  of  electric  action 
interwoven  in  a thrilling  story  of  strange  adventure 
in  the  African  jungles. 


Grace  Darmond  heads  an  excellent  cast  including 
Philo  McCullough,  Jack  Richardson,  Robert  Agnew 
and  Derelys  Perdue. 


Produced  by 
Warner  Brothers 


Written  by 
Frances  Quihan 


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A Harry  Rapf  Production 


Directed  by 
Sidney  Franklin 


Adapted  by 
Monte  M.  Katterjohn 


It  was  adapted  from  one  of  the  most 
widely  read  and  discussed  novels  of  the 
year.  It  deals  with  conditions  which  make  or  de- 
stroy  marriage,  and  this  problem  will  strike  a poig- 
nant  chord  in  the  hearts  of  humanity. 


“Brass”  has  been  staged  in  a most  lavish  and 
elaborate  manner.  It  contains  romance,  pathos  and 
comedy  in  profusion,  and  it  is  enacted  by  a strong 
cast  headed  by  Marie  Prevost. 


Uros. 


ERE  is  another  Wesley  Barry  film  achieve- 


The  setting  of  the  story,  adapted  from 
the  book  and  stage  play  that  has  enjoyed  years  of 
popularity,  is  the  colorful  and  romantic  slum  section 
of  New  York. 

The  popular  freckle-faced  idol  is  supported  by  an 
exceptionally  strong  cast  including  Marie  Prevost, 
Jack  Mulhall,  Wilfred  Lucas,  Philo  McCullough  and 
Aggie  Herron. 


A Harry  Rapf  Production 


Adapted  by 
Edmund  Qoulding 
Mildred  Considine 
Isabel  Johnston 


Directed  by 
William  Beaudine 


NE  of  the  sweetest  stories  ever  told! 

A homely  human  document  with  an  ap- 
peal as  broad  as  humanity  itself.  In  its 
many  years  before  the  public,  as  a stage  play  and  as 
a novel,  the  story  has  become  known  all  over  the 
world. 


For  real  story  value,  lavishness  of  sets  and  a dis- 
tinguished cast  of  players,  “Little  Church  Around 
the  Corner”  will  rank  as  one  of  the  big  box-office 
pictures  of  the  season. 


Produced,  by 
Warner  Brothers 


Adapted  by 
Olga  Printzlau 


- 


^ros. 


This  splendid  production  will  surpass 
the  success  of  the  fiction  version  and  the  stage  play. 


It  serves  tc  reveal  the  bitter  clash  of  new,  free 
ideas  against  the  entrenched  complacence  of  small 
town  tradition.  There’s  a Main  Street  in  every  town, 
and  this  is  but  one  of  the  many  exploitation  hints 
on  the  box-office  possibilities  of  this  attraction. 


Produced  by  Warner  Brothers 


Dramatized  by 
Harriet  Ford  and 
Harvey  O’Higgins 


Adapted  by 
Julien  Josephson 


REATEST  novel  ever  written  of  rural 
America! 


CO-OPERATION 

UR  pictures  have  been  sold  100°/0  throughout  the 
country! 

When  you  book  the  Warner  Brothers  produc- 
tions, you  are  guaranteed 

Powerful  money-making  box-office  attractions 

With  an  aggregation  cf  celebrated  sera  n players 

Backed  by  a national  advertising  arid  publicity 
campaign. 

And  when  we  receive  your  contract  helpful  advertising 
suggestions  which  will  aid  you  in  deriving  the  maximum  re- 
sults from  our  pictures  will  be  sent  direct  to  your  theatre. 

A perusal  of  the  names  of  the  exchanges  on  the  following 
page  distributing  our  productions  will  convince  you  that  our 
features  will  be  given  first  run  showings  in  the  most  represent- 
ative theatres  throughout  the  country. 

We  have  entered  into  a co-operative  arrangement  with 
these  exchanges,  and  they  have  pledged  themselves  to  give 
exhibitors  booking  our  pictures  the  utmost  co-operation. 

Double-barreled  guarantees  mean  double-barreled  box-office 
receipts  when  you  book  a Warner  Brothers  production! 


WARNER  BROTHERS 


g 


Balaban  &.  Katz 
Second  National  Pictures 
831  S.  Wabash  Ave. 

Chicago,  111. 

Rubin  &.  Finkelstein 
407  Loeb  Arcade 
Minneapolis,  Minn. 

A.  H.  Blank  Enterprises 
303  West  2nd  Street 
Des  Moines,  Iowa 

The  H.  Lieber  Oompany 
122  W.  New  York  Street 
Indianapolis,  Ind. 

Skouras  Bros.  Enterprises 

New  Grand  Central  Theatre  Building 
Grand  &.  Lucas  Sts. 

St.  Louis,  Mo. 

A.  H.  Fabian 

Associated  First  National  of  N-.w  Jersey 
729  Seventh  Avenue 
New  York,  N.  Y. 

S.  & O.  Pictures  Corporation 
298  Turk  Street 
San  Francisco,  Cal. 

913  S.  Olive  Street 
Los  Angeles,  Cal. 

Independent  Film  Corporation 
1319  Vine  Street 
Philadelphia,  Pa. 

Franklin  Film  Company 
40  Court  Street 
Boston,  Mass. 

Warner’s  Exchange 
601  Film  Building 
Detroit,  Mich. 


Warner  Bros.  Productions 


J.  S.  Skirboll 

Iron  City  Film  Corporation 
119  Ninth  Street 
Pittsburgh,  Pa. 

The  Standard  Productions  Co.,  Inc. 
143  Marietta  Street 
Atlanta,  Ga. 

Creole  Enterprises 
1401  Tulane  Avenue 
New  Orleans,  La. 

E.  G.  Tunstall 
505  Toy  Building 
Milwaukee,  Wis. 

Big  Feature  Rights  Corporation 
Film  B'. tiding 
223  u.  3rd  Street 
Louisviiic,  Ky. 

A.  L.  Kahn  Film  Enterprises 
il5  W.  17th  Street 
Kansas  Citv,  Mo. 


Kwality  Pictures 
2005  Third  Avenue 
Seattle,  Wash. 
i525  Tremont  Street 
Denver,  Colo. 

Skirboll  Gold  Seal  Productions,  Inc. 
21st  Street  &.  Payne  Avenue 
Cleveland,  Ohio 

'Specialty  Film  Company 
107  S.  St.  Paul  Street 
Dallas,  Texas 

W-B  Film  Exchange,  Inc. 

1600  Broadway 
New  York,  N.  Y. 


Regal  Films,  Ltd. 
21  Dundas  Street,  E. 
Toronto,  Canada 


B 


iSfilS^i 


GU5  5.  SCHLESINGER 


GENERAL  MANAGER 
FOREIGN  DEPARTMENT 


Sailing  on  the  S*  S*  Berengaria,  September  22nd*  Will  visit 
London,  Paris,  Brussels, The  Hague,  Berlin  and  Vienna  to  negoti- 
ate for  the  foreign  rights  of  the  Warner  Brothers  Screen  Classics* 

London  Headquarters:  Savoy  Hotel 


Cable  Address:  Wanewar,  N.  Y. 


Bentley9 s Code 


. 


LONG 


B.P.  Schulbercf 

presents  & 


PRISCILLA 

BONNER 


MARGUERITE 
DE  LA  MOTTE 


JOHN 

SAINPOLIS 


U/ATTFR 


DIRECTED  BY 

TOM  FORMAN 

PORTRAYED  BY  A 

WONDERFUL  CAS1 


HARRISON  FORD 


LON  CHANEY 


TOM  FORMAN 


I ^ 

- ' 


A Tom  Forman 

production 


he  greatest  story  eVev  told  in  motion  pictures / 


V 


Preform)  Pictured 

5chulber£,  Pres.:  J.G.Bachmann,Trer 


adapted  for  the  screen  by 

Etfe  Unsell  and  Hope  Lormcf 

jVom  & 

WILBUR  DANIEL  STEELE'S 

famous  prize  story 

CHING,  CHING,  CHINAMAN" 

Cl  great  dmerican  photoplay  by  a great  Qmerican  author. 
Produced  for  exhibitors  who  can  afford  only  the  best. 
Ready  for  exhibition  in  October. 


a.  a.  a.  ^ ^ ^ x x SZPZ3ZX 

Its  a Preferred  Picture 


.sag 

DISTRIBUTED  B Y 

7\L  LICHTMAN 
CORPORATION 


576  Fifth  Ave..  New  York 


1592 


Motion  Picture  News 


Presented  by 

HAL  ROACH 


Through 

ASSOCIATED  EXHIBITORS 

Arthur  S.  Kane,  President 


HAROLD  LLOYD 


IN 


“GRANDMA’S  BOY” 

Proved  Sensation  of  1922-1923 

WEEK  OF  SEPTEMBER  1 7th 


Is  Now  In 


19th  W 

3rd 

2nd 

2nd 

2nd 

2nd 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

l8t 

1st 

1st 

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1st 

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L3t 

l8t 

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eek . 


.Symphony Los  Angeles 

.Park Boston 

. Apollo Indianapolis 

.Castle  Chicago 

.Sun  Omaha 

. Liberty  Seattle 

.West  End  Lyric St.  Louis 

.Capitol St.  Louis 

.New  Grand  Central St.  Louis 

. Orpheum St.  Joseph,  Mo. 

.Des  Moines Des  Moines 

Rialto Newark,  N.  J. 

. Avon .Utica 

.Garden Milwaukee 

.Majestic  and  Avon  Lhica 

.Palace Tarentun,  Pa. 

.Orpheum  Jersey  City 

.Lyric Asbury  Park 

.Park Champaign,  111. 

. Alcazar Americus,  Ga. 

.Rialto  Harrisburg,  Ore. 

.Circle Washington,  D.  C. 

.Pastime Union  Hill,  N.  J. 

.Lincoln Union  Hill,  N.  J. 

.Regent Geneva,  N.  Y. 

.Pearl Highland  Park,  111. 

.Lincoln  Massilon,  O. 

.Majestic Mansfield,  O. 

.Schade Sandusky,  0. 

, v.  Kerrage Hancock,  Mich. 

. .Marshall  Manhattan,  Kans. 

..National  Greensboro,  N.  C. 

..Broadway Oakland,  Cal. 


1st 

Wr  eek . 

Virginia 

1st 

4b 

West  Hoboken 

1st 

44 

1st 

44 

1st 

44 

1st 

44 

U.  S.  Co 

1st 

44 

Englewood 

1st 

44 

1st 

44 

1st 

44 

. . . Grand  Island,  Nebr. 

1st 

44 

1st 

44 

1st 

44 

Grand 

1st 

44 

Strand  

1st 

“ 

Fayetteville,  Ark. 

1st 

44 

1st 

1st 

44 

1st 

44 

1st 

44 

Star  

1st 

44 

Gem  

1 St 

44 

1st 

44 

1st 

44 

Quilna 

Has  Finished 

4 Weeks.  . . 

3 

44 

3 

44 

Princess  and  Rialto 

Denver 

3 

“ 

Strand 

3 

44 

Roosevelt  

2 

44 

Temple  

2 

44 

Mark-Strand 

New  York  Citv 

9 

44 

Alamo  

2 

44 

Grand  

Not 

a Single 

Criticism 

Foreign  Representative 

Sidney  Garrett 


Physical  Distributors 

Pathe  Exchange,  Inc. 


i 


Dependable  Pictures 

Morris  Kohn,  President 

Has  Placed  for 
Distribution  by 

Associated  Exhibitors 

‘"Arthur.  S.  Kane.  President.. 


A William  Christy  Cabanne 

Production^ 

With  a distinguished  cast  including 

Mae  Marsh 

Norman  Kerry  Walter  M/ller 

Martha  Manse/eld  Julia  S/yayne  Gordon  J.  Barney  Sherry 

Cldapted  by  Sclmund  Moulding 
rfrom  a story  hy  (Billiam  Christy  Cabanne 

C~Photojr<xphed  by  frV///ia/n  7uers 


FOREIGN  REPRESENTATIVE^ 
SIDNEY  GARRETT 


Physical  Distributors 


Pathe  Exchange 

INC 


IT  has  the  dramatic  punch  that 
audiences  are  strong  for.  A 
young  recruit  in  the  Royal 
Mounted  is  sent  out  to  get  his 
man.  He  sneaks  back  alone.  He 
is  disgraced  and  dishonored  be- 
fore the  girl  he  loves.  Then  her 


faith  rekindles  his  manhood  and 
he  fights  his  way  to  her  favor. 
When,  single  handed,  he  wades 
into  a snarling  pack  of  lawbreak- 
ers and  licks  them  with  his  bare 
fists,  you’ll  know  by  the  noise 
your  audience  is  happy. 


Produced  by  Charles  Miller,  who  directed  Dor- 
othy Dalton  in  “The  Flame  of  the  Yukon,”  Norma 
Talmadge  in  “By  Right  of  Purchase”  and  “Ghosts  of 
Yesterday.” 


I 


Charles  Miller  Productions 

p re  se  n t S 


THE  MAN  SHE 


BROUGHT  BACK 


with  Earle  Fox,  Doris  Miller  and  Frank  Losee 


If  Your  Patrons  Like 
Royal  Mounted  Stories, 

PUT  THIS  ONE  DOWN— 


Motion  Picture  News, 

September  23rd,  *1922. 


A PLAYGOERS 
PICTURE 


1596 


Motion  Picture  N e xv  s 


READ  WHAT  THE  NEW  YORK  NEWSPAPER  REV 


Wins  New  Triumph 

Joseph  M.  Schenclc 


presents 


Go  and  See  It 

“Miss  Talmadge’s  wonderful  acting  is 
8.000,000  candlepower  as  compared  with  other 
films  we  have  beheld.  Go  to  the  Strand  to 
see  how  it  all  comes  out.  You  will  like  ‘ The 
Eternal  Flame.’” — New  York  Tribune. 

Strong — Unusual 

“Unquestionably  a fine  picture.  It  presents 
the  always  competent  Miss  Talmadge  with  an 
excellent  story,  intelligent  direction  and  an 
unusually  strong  supporting  cast.” — New  York 
Times. 

Remarkably  Fine 

“ A great  deal  of  beauty  and  dramatic 
strength.  Miss  Talmadge  gives  a remarkably 
fine  performance.  A sincerity  of  direction  and 
splendor  of  background  make  it  a real  and 


holding  drama.  We  have  not  seen  Miss 
Talmadge  in  a more  effective  role.  It  con- 
tains a type  of  romantic  acting  seldom  seen. 
It  is  destined  to  be  a success.” — New  York 
IV  orld. 

Overwhelms  You 

“ More  effective  than  usual.  Miss  Talmadge 
overwhelms  hearts  and  in  this  lavish  picture 
has  upheld  the  standard  she  set  in  ‘ Smilin’ 
Through.’  And  it  is  decidedly  worthwhile 
watching  her  perform  that  feat." — New  York 
Sun. 

Excellent — Exceptional 

“ The  characterizations  are  exceptional  with 
an  excellent  cast.  All  the  pomp  and  glory  of 
the  Court  of  Louis  is  brilliantly  presented.” — 
New  York  Evening  Telegram. 

“ The  dramatic  interest  is  enough  to  set  the 


modern  woman  in  a whirl.  More  consistei 
dramatic  than  ‘ Smilin  ’ Through.'  Suffici 
intense  scenes  to  outfit  several  romances.  A: 
Talmadge  is  very  moving,  playing  with 
ceptional  variety  in  her  different  moods.  T 
ladies  will  have  to  busy  themselves  w 
powdering  their  noses  after  the  weeping 
over.” — New  York  Herald. 

It’?  Very  Human 

“It  deals  with  elemental  passions — hea 
that  are  human,  very,  very  human.  M 
Talmadge  is  wistful  and  lovely  and  her  e; 
speak  volumes.” — New  York  Globe. 

Exceptional  Acting 

“ Norma  Talmadge  has  never  played  a p 
more  sincerely.  Exceptional  acting  with 
charming  personality.” — New  York  Post. 


1597 


1 September  50,  1922 


n 


Latest  Picture/ 


Miss  Talmadge  is  creating  another  sensation  in  her  exceptional 
photoplay  at  the  New  York  Strand,  which  is  being  filled  daily  by 
vast  throngs.  It  is  making  as  big  a hit  as  “ Smilin’  Through  ” and 
the  public  and  Press  alike  acclaim  it  as  another  masterpiece.  You 
can  take  Managing  Director  Joseph  Plunkett’s  word  that  it  is  a 
money  making  attraction. 


The 


Personally  Directed  and 
Supervised  by  Frank  Ldoyd 

Adapted  by  Frances  Marion  from  Honore  de  Balzac’s  “La  Duchesse  de  Langeais 
Photographed  by  Tony  Gaudio. 

A I - i r i- 1 \ /itiAno  A Hmotion 


Eternal  Flame” 


EWERS  HAVE  TO  SAY  OF  THIS  BIG  PRODUCTION 


Superlative  Art 

“Artistic  in  screening — it  possesses  an  in- 
efinable  something  of  superlative  art  that 
.ves  it  the  atmosphere  of  a classic.  Fascinat- 
ng  from  beginning  to  end,  and  so  beautifully 
rid  splendidly  staged.  The  cast  gives  the 
:ory  a perfect  interpretation,  in  support  of 
fiss  Talmadge  who  is  one  of  our  finest 
ramatic  screen  actresses.” — New  York  Mail. 

Very  Enjoyable 

“ In  every  way  an  enjoyable  picture.  Norma 
'almadge  and  Conway  Tearle  are  fascinating 
nd  every  foot  of  the  picture  is  interesthig. 
>ne  of  those  pictures  which  keep  people  going 
0 the  theatres.” — New  York  Tribune. 


Most  Appealing 

“ Miss  Talmadge  does  a most  appealing 
piece  of  acting  in  a picturesque  film.  See  it 
at  the  Strand.” — New  York  Morning  Tele- 
graph. 

Regal  in  Magnificence 

“Love  is  the  eternal  flame,  of  course,  from 
which  Norma  Talmadge’s  new  picture  takes 
its  title  and  the  picture  should  be  considered 
under  that  title  for  a spectator  to  appreciate 
the  adaptation  fairly.  Balzac  made  of  the 
romance  of  the  Duchess  of  Langeais  and 
General  de  Montriveau  a vibrant  novel  of 
the  Court  of  Louis  XVIII,  while  the  film  nar- 
rows the  perspective  to  the  Duchess  and  the 
soldier,  almost  exclusively.  There  are  scenes 


of  regal  magnificence  now  and  then,  scenes  in 
which  the  director  must  have  revelled,  but 
against  them  the  figures  of  the  lovers  stand 
out  as  on  a cameo,  which  is  a tribute  to  the 
taste  of  the  director,  and  adds  much  to  the 
artistic  merit  of  the  picture.  Antoinette,  the 
Duchess  who  was  driven  to  coquetry,  is 
executed  by  Miss  Talmadge  with  supreme 
skill.  An  actress  of  less  force,  of  less  ex- 
perience, of  less  judgment  in  the  delicacies  of 
the  art  would  have  spoiled  the  rare  oppor- 
tunity for  emotional  expression  and  repres- 
sion of  which  this  star  makes  so  much.  Love 
was  shown  as  a flame  that  glows  and  sears 
and  consumes  completely  and  this  idea  was 
stressed  vividly  throughout.”- — New  York 
Journal. 


1598 


Motion  Picture  New 


What  Fu  st  National 

Bio  Time  Attractions 

& are  doing/ 

Fresh  news  every  week, . 


“SONNY” 

Richard  Barthelmess  in  an  Inspiration 
Picture,  directed  by  Henry  King. 

Frank  L.  Browne,  Liberty  Theatre,  Long  Beach, 
Cal.,  says: 

“ An  exceptionally  fine  picture  and  star.  Did  a 
big  week’s  business  despite  its  being  the  hottest 
week  of  the  year.  Pictures  like  this  one  make 
friends  for  the  star,  the  theatre  and  the  industry. 
I wish  there  were  more  of  the  same  calibre.” 

“HURRICANE’S  GAL” 

Starring  the  beautiful  Dorothy  Phillips 
and  produced  under  the  direction 
of  Allen  Holubar. 

The  Cleveland  News  says: 

“ Splendid  screen  entertainment.  A whale  of 
a tale.” 

The  Cleveland  Press  says: 

“ It  has  as  many  thrilling  incidents  as  three 
average  movies.” 

The  Seattle  Times  says: 

“ Undoubtedly  one  of  the  screen's  most  artistic 
offerings,  filled  with  thrilling  action  and  exquisite 
sea  scenery.” 

The  Seattle  Post  Intelligencer  says: 

“ It  involves  some  of  the  best  acting  of  the  cinema 
season.” 

The  Seattle  Star  says: 

“ This  film  contains  all  the  best  elements  of  all 
the  sea  stories  that  have  been  told  in  films.” 

Charles  II.  Ryan,  Garfield  Theatre,  Chicago: 

“ The  type  of  picture  my  patrons  like.  Many 
stopped  me  to  say  how  'good  it  was.  A real  action 
picture  of  the  sea  with  an  interesting  love  story. 
Business  good.” 

“TROUBLE” 

Jackie  Coogan — Presented  by  Sol  Lesser. 
M.  Golomb,  Franklin  Theatre,  Union  Hill,  N.  /.. 
says,  as  reported  in  the  Exhibitor’s  Herald: 

“Grab  this.  Pleased  ioo  per  cent.  You  will 
sure  make  money.  Very  good.” 

Raymond  Gear,  Mayflower  Theatre,  Florence,  Kas., 
reports: 

“A  good  one  both  from  entertainment  and  box 
office  standpoint.” 

J.  A.  Hopkins,  Arcade  Theatre,  Holtsvillc,  Cal., 
says: 

“ Exceptionally  good  picture.  Pleased  ioo  per 
cent.” 


“ONE  CLEAR  CALL” 

A John  M.  Stahl  production,  presented  by 
Louis  B.  Mayer. 

W.  IV.  Booth,  American  and  Strand  theatres,  reports 
in  the  Exhibitor’s  Herald: 

“ A wonderful  production.  Splendid  acting, 
photography,  direction  and  story.  Should  go  good 
where  better  pictures  are  appreciated.” 

The  Birmingham  Neu's  says: 

“ A simple,  strong  and  gripping  story — novel 
treatment.” 

“THE  CROSSROADS  OF  NEW  YORK” 

Mack  Sennett’s  latest  big  comedy-drama 
feature,  starring  Mabel  Normand, 
is  making  the  money. 

The  New  York  Picture  News  says: 

“ This  picture  has  one  of  the  biggest  and  best 
casts  ever  assembled.” 

The  Pittsburgh  Press  says: 

“ One  of  the  season’s  most  novel  and  entertain- 
ing comedy  dramas.  It  is  entirely  different  from 
anything  that  has  preceded  it.” 

The  New  York  Star  says: 

“ Some  thrills,  many  laughs  and  a timely  touch 
of  human  interest.  Action  good,  picture  well  cast 
and  directed.” 

The  Seattle  Times  says: 

“ Now  delighting  enthusiastic  audiences.  It  is 
another  feature  which,  like  ‘ Mickey  ’ and  ‘ Molly 
O,’  has  brought  the  comedy  king  to  the  front  as  a 
director  of  high  class  drama.” 

The  Cleveland  News  says: 

“ Real  old-fashioned  melodrama.  Contains 
romance,  thrills,  drama  and  comedy,  and  an  impos- 
ing cast.” 

The  Yonkers  Herald  says: 

“ An  unusual  photoplay.  Not  satisfied  with  the 
title  of  King  of  Komedy,  Sennett  set  out  to  con- 
quer the  field  of  comedy  drama  with  tremendous 
success.  His  latest  screen  offering  as  notable  as 
previous  successes.” 

The  Los  Angeles  Times  says: 

“ Sennett  opus  goes  over  as  clever  burlesque.  It 
reaches  highest  point  yet  reached  in  this  form  of 
entertainment.  Is  sparkling  satire  and  rollicking 
burlesque.” 

The  Omaha  Bee  says: 

“ The  ‘ Crossroads  ’ has  drama  uppermost,  leav- 
ened with  humor  and  culminating  in  many  unusual 
thrills.  Sennett  never  before  gave  such  an  entirely 
unusual  production.” 


A FIRST  NATIONAL  ATTRACTION 


Motion  Picture  News 

. 

Independence 


GOOD  picture  is  good  no  matter  what  its 
source. 

Its  goodness,  for  instance,  isn’t  determined  by 
the  fact  that  it  comes  from  an  independent  or  a 
program  producer  or  distributor. 

And  exhibitors  want  good  pictures — more  than  ever 
this  season  because  the  public  is  more  than  ever 
apathetic  and  competition  is  more  than  ever  keen — 
and  times  have  been  mighty  bad.  There’s  a lot  of 
catching  up  to  do.  It’s  serious,  all  around. 

Good  pictures! — that’s  the  first  and  highest  con- 
sideration. The  need  is  urgent — critical. 

But — 

—And  this  is  important — there’s  something  beside 
the  immediate  present  to  consider,  there’s  a look  ahead 
always  to  be  taken  if  this  business  is  to  have  a stable 
future;  and  it  is  necessary,  highly  necessary,  that  the 
independent  producer  get  all  the  encouragement  his 
product  deserves,  so  that  we  may  have  many  and 
capable  independent  producers. 

It  is  necessary  to  the  health  of  the  box-office;  and 
the  box-office  is  the  heart  and  arteries  of  the  whole 
industry,  high  and  low.  Every  company,  every  in- 
dividual, is  concerned  with  this  great  problem  of 
holding  the  public  favor. 

There  seems  to  be  widespread  confusion  about  the 
term  “ independent.” 

Throughout  the  history  of  the  industry  the  word 
has  been  applied,  at  times  of  competitive  crises,  to  all 
those  who  operated  outside  of  a so-called  “ trust.” 

At  present  however,  and  fundamentally  at  all  times, 
the  word  has  a broader  economic  application. 

“ Neutral  ” is  a better  word. 

An  independent  exhibitor,  or  distributor  or  pro- 
ducer is  one  engaged  wholly  in  the  ownership  and 
operation  of  his  own  particular  branch  of  the  business, 
and  with  no  such  interest  in  either  of  the  others. 

An  independent  producer,  in  other  words,  produces 

only.  He  doesn’t  distribute  or  exhibit  his  goods. 

% % 

It  is  of  this  independent  producer  we  would  speak 
here — 

And  of  his  importance  to  the  industrv  at  large. 

-x-  * 

We  are  engaged  in  the  business  of  entertaining — in 
this  country  alone — many  millions  of  people  in  several 
thousand  communities  with  a daily  and  weekly  change 


of  program.  No  such  magnitude,  no  such  respon- 
sibility was  ever  before  approached  in  the  show 
business. 

To  this  end  an  industry  has  been  reared  with  an 

investment  said  to  total  a billion  and  a quarter  dollars. 

^ % 

This  huge  investment,  the  present  security  of  it,  the 
responsibility  for  its  future  growth  are  swung,  you 
might  say,  from  the  sources  of  production. 

And  the  sources  of  production  mean,  primarily,  the 
brains  that  conceive  and  build  the  pictures  that  will 

please  the  great  public. 

* * * 

It  is  apparent  to  anyone  that  these  sources  of  crea- 
tive effort  must  not  be  kept  narrow. 

The  book  and  magazine  field  today  has  thousands 
of  contributing  minds. 

We  need  as  many — if  the  public  is  to  be  pleased,  as 
the  picture  can  please. 

Sf  %- 

How  many  dependable  creators  of  good  pictures 
have  we  today? 

Make  your  own  estimate. 

Then  multiply  it  by  a hundred — and  you  won’t  have 
too  many — 

—If  the  public  is  to  be  pleased — and  kept  pleased. 

^ 

There’s  too  much  similarity  in  pictures  today,  too 
much  copying,  however  skillful. 

The  public  is  bilious  with  the  sameness  of  the  food 
it  gets. 

We  hew  too  much  to  the  narrow  line. 

The  whole  wide  world  is  ours  but  we  stick  to  studio 
walls  and  standards. 

We’ve  got  to  expand. 

For  this  expansion,  for  this  freshness  of  creative 
effort,  we  have  got  to  look  constantly  afield,  and  far 
afield. 

We’ve  got  to  encourage  the  man,  whoever  or  wher- 
ever he  is,  who  feels  the  urge  of  production. 

And  the  problem,  we  repeat,  is  the  problem  of  all 
because  we  all  as  an  industry  will  thrive  only  on  public 
favor  realized  at  the  box-office. 


VOL.  XXVI 


SEPTEMBER  30,  1922 


No.  14 


1600 


Motion  Picture  New 


THE  echoes  in  New  York 
of  the  Harry  Charnas — 

A1  Lichtman  trip — Pitts- 
burg - Cincinnati  - Detroit- 
Cleveland — pronounce  it  an 
unqualified  success. 

It  was  good  for  the  state 
rights  market,  it  was  good  for 
the  independent  producer — 
and  for  the  motion  picture  at 
large,  because  the  largely  at- 
tended banquets  were  as  dig- 
nified as  they  were  interesting, 
and  the  press  in  each  city  got 
a favorable  impression  of  the 
enterprise  and  seriousness  of 
this  industry. 

Several  hundred  exhibitors  altogether  were  in  attendance 
and  a lot  of  good  resulted  from  the  close  contact.  Some 
New  Yorkers  we  might  mention  got  some  new  ideas  of  ex- 
hibitor conditions. 

Everybody  likes  Harry  Charnas,  and  everybody  likes  A1 
Lichtman;  and  everybody  respects  them  roundly  for  their 
enterprise  and  ability  and  because  they  play  the  game  abso- 
lutely on  the  square. 

>?:  >jc 

It  was  some  eight  years  ago,  we  believe,  that  Harry  Char- 
nas got  his  first  start  in  Cleveland.  Today  his  offices  cover 
almost  the  entire  floor  and  he  does  as  big  a business  through- 
out his  territory  as  any  of  the  National  distributors.  If  all 
other  independent  exchanges  were  run  like  the  Standard 
Film  Service  there  wouldn’t  be  any  question  about  the  size 
and  solidarity  of  the  state  rights  field. 

We  like  A1  Lichtman’s  speeches.  His  statements  are  lib- 
eral and  sound — broad,  like  his  experience  in  this  field.  He 
doesn’t  even  brag  about  his  own  product,  so  we’ll  say  here 
for  him  that  “ Rich  Men’s  Wives  ” had  a lot  of  nice  things 
said  about  it  by  exhibitors  who  had  run  it.  It  seems  to 
please  everybody.  Ben  Schulberg  should  have  been  present 
and  heard  his  child  praised. 

The  only  boasting  A1  did  was  over  his  associate,  Ben 
Schulberg.  They  started  in  the  film  business  together,  have 
always  been  in  the  thick  of  it  and  now  their  original  dream 
has  been  realized.  They  have  their  own  company.  We 
prophesy  success  for  them  because  both  deserve  it. 

“ Shadows  ” is  Schulberg’s  new  picture,  recently  changed 
from  “ Ching,  Ching  Chinaman.”  The  new  title  suggests 
itself  to  us  as  more  suitable  also. 

It  wasn’t  an  easy  matter  to  press-agent  and  handle  the 
thousand  worrisome  details  of  this  one  night  stand  banquet 
tour  through  four  cities.  It  took  veterans  to  do  it.  So  our 
hats  are  off  to  Linn  Bonner  and  Frank  G.  Hard. 

* * * 

LOIS  WEBER,  who  has  held  a conspicuous  position  as  the 
only  picture  director  of  her  sex,  will  have  to  share  this 
honor  with  Julia  Crawford  Ivers.  The  Famous  Players’  sce- 
nario writer  leaves  in  a very  short  time  for  the  Hawaiian 
Islands  with  a company  to  make  one  of  her  own  stories  into  a 
picture.  Mrs.  Ivers  will  have  under  her  direction  such  play- 
ers as  Betty  Compson,  Sylvia  Ashton,  Ed.  Martindale  and 
Arthur  Iloyt.  It  is  the  director’s  intention  to  make  all  the 
exteriors  there  and  lights  will  be  transported  for  some  of  the 
scenes. 

3 3=  * 

tACKIE’S  mother  (there  is  only  one  Jackie)  arrives  in  New 
J York  this  week  to  be  present  at  the  metropolitan  showing 
of  “ Oliver  Twist,”  Jackie’s  recently  completed  feature  pro- 
duction. This  marks  the  first  eastern  trip  of  Mrs.  Coogan  in 
a year. 

* # * 

THE  jaded  New  Yorkers  who  are  accustomed  to  the 
huge  advertising  signs  along  the  Great  White  Way — 
who  occasionally  look  up  and  give  them  a passing  notice  in 


their  hurried  rush  to  the  sub  r 
way,  stopped  in  their  track  - 
the  night  that  the  Criterioi 
flashed  “ When  Knighthooi 
Was  in  Flower.”  The  sign  an 
nouncing  Marion  Davies  a 
star  in  the  picture  covers  th< 
entire  front  of  the  theatre.  I 
is  positively  the  biggest  eye 
catcher  which  has  ever  adver 
tised  a play  or  picture.  Bj 
comparison  the  signs  advertis 
ing  the  wares  of  the  dramatic 
producers  fade  into  insignifi  ! 
cance.  It’s  candle-power  is  in  • 
tense,  sending  forth  a radiance  , 
during  the  nocturnal  hours  comparable  to  a full  Septembei 
moon. 

:jc  5jc 

\T7 HEX  a globe  trotter  steps  into  the  rostrum  he  usually 
* * has  something  to  offer.  Here  is  E.  M.  Newman  back 
from  Africa  with  30,000  feet  of  negative  of  his  journey.  Ac- 
companied by  two  cameramen,  he  made  a 7,000  mile  trip 
through  the  heart  of  the  dark  continent  from  the  Cape  to 
Cairo — the  trip  taking  five  months. 

“ It  was  well  worth  the  effort,”  said  Mr.  Newman.  “ I 
don’t  believe  there  is  a single  specie  of  animal  in  the  African 
jungles  that  we  failed  to  get  on  the  film.  We  made  cinema 
studies  of  200  different  tribes  of  natives.” 

For  a year  he  will  show  the  picture  exclusively  with  his  lec- 
tures. They  will  be  released  to  the  theatres,  eventually.  Mr. 
Newman’s  first  lecture  will  be  at  Cleveland,  October  9th,  to  be 
followed  by  an  engagement  at  Orchestra  Hall,  Chicago,  Octo- 
ber 11th. 

* # % 

Lj'  RICHARD  JONES,  the  director  of  those  three  little 
■*-  * maids  from  Hollywood,  “ Mickey,”  “ Molly  0 ' ” and 
“ Suzanna,”  all  servants  for  Mabel  Normand,  has  arrived  in 
New  York  where  he  expects  to  remain  until  “ Suzanna  ” 
makes  her  debut  on  the  screen  of  one  of  Broadway’s  big  nick- 
elodeons. 

# «=  s 

DW.  GRIFFITH  is  living  up  to  his  title — “ the  man  of 
• mystery.”.  One  never  knows  what  this  producer  has 
up  his  sleeve  or  behind  the  walls  of  his  studio.  We  have 
gleaned  the  information  that  he  has  finished  the  production 
upon  which  he  has  been  working  for  the  last  five  months. 

The  problem  of  the  coal  shortage  has  brought  complica- 
tions to  his  future  plans.  It  has  been  his  intention  to  make 
at  least  one  or  more  pictures  in  this  country  before  taking 
up  his  plans  for  the  productions  he  intends  to  make  abroad. 

It  is  doubtful  whether  the  Mamaroneck  studio  can  be 
operated  since  it  is  only  equipped  for  hard  coal  fuel,  and  the 
shortage  may  cause  an  immediate  shutting  down  of  the  work 
there. 

D.  W.  has  not  allowed  any  visitors  at  his  studio  while  the 
new  picture  was  being  produced.  Costly  experiences  with 
the  advance  news  about  his  productions  has  recommended 
a conservative  policy  of  information. 

* * * 

A DOG  is  always  up  to  tricks.  Those  of  you  who  saw  the 
stage  production  of  “ Peg  o’  My  Heart  ” will  remember 
Michael.  If  you  didn't  see  the  play,  doubtless  you  have  heard 
of  the  canine,  anyway,  for  no  dog  ever  received  more  volumes 
of  publicity.  The  little  terrier  has  appeared  in  2,000  per- 
formances of  the  play.  A few  days  ago  just  when  Laurette 
Taylor  was  in  the  midst  of  production  of  the  screen  version  of 
the  play,  Michael  deserted  the  cast  abruptly.  For  the  first 
time  in  his  life  he  was  late  to  rehearsal.  He  retired  tempo- 
rarily to  become  a mother.  Which  leads  us  to  suggest— What 's 
in  a name? 


PICTURES 

AND 

PEOPLE 


September  30,  1922 


1601 


T\OU  GLAS  FAIRBANKS  in  Hol- 
lywood  lias  sent  “ Douglas  Fair- 
banks in  Robin  Hood  ” to  Neiv  York. 

The  film  left  Los  Angeles  in  care  of 
Harry  D.  Buckley.  Nothing  like 
having  a traveling  companion  for 
these  precious  photoplays — seeing  as 
hoiv  they  represent  a few  bars  of 
gold  ingots. 

# # s 

GORDON  EDWARDS,  direc- 
• tor  general  of  the  spectacular 
photoplay  specials  of  the  William 
Fox  organization,  returned  from 
Palestine  last  week.  He  took  an 
r entire  company  with  him  to  the 
holy  land,  and  in  the  very  places  de- 
scribed in  the  Bible,  he  photo- 
graphed the  picturization  of  Wright 
Lorimer’s  famous  novel,  “ The 
Shepherd  King.”  The  story  deals 
with  the  life  of  David,  beginning 
when  he  is  a mere  shepherd  lad  and 
kills  the  giant  Goliath. 

Mr.  Edwards  enacted  a prologue 
to  the  principal  story,  showing 
Moses  leading  the  tribe  of  Israel  out 
of  bondage,  passing  the  Pyramids  and  the  Sphinx. 

Subsequent  scenes  were  taken  in  and  near  Jerusalem  and 
the  battle  with  Giant  Goliath  was  staged  in  the  actual  valley 
where  the  original  combat  took  place.  The  giant  Goliath 
was  impersonated  by  a tremendous  Egyptian,  seven  feet  six 
inches  tall,  a well  known  character  in  Cairo,  Egypt,  who  was 
engaged  specially  for  the  role.  Miss  Violet  Mersereau,  the 
leading  woman  of  the  cast  of  “ The  Shepherd  King,”  also 
returned  to  America  with  Mr.  Edwards.  The  remainder  of 
the  company  returned  to  the  William  Fox  studios  in  Rome, 
Italy,  where  other  pictures  will  be  made.  Meanwhile,  Mr. 
Edwards  will  remain  in  America  for  the  first  showing  of 
“ The  Shepherd  King  ” which  will  take  place  sometime  dur- 
ing the  winter  after  the  task  of  cutting  and  titling  has  been 
completed. 

* * * 

THEY  are  making  a scene  out  Hollywood  way — which  will 
represent  one  of  the  longest  streets  ever  built  for  a mo- 
tion picture.  It  is  said  to  be  nearly  a mile  long  and  depicts 
the  tenement  district  of  Chicago  with  buildings  constructed  on 
both  sides  of  the  street.  The  picture  is  “ Chicago  Sal,”  and 
among  the  players  who  will  walk  or  ride  up  the  lengthy  avenue 
are  Milton  Sills,  Alice  Lake,  Ralph  Lewis,  Claire  McDowell, 
Richard  Hedrick  and  others.  Irving  Cummings  is  the  director. 

& * * 

TfiLLIS  PARKER  BTJTLER , author  of  “ Pigs  Is  Pigs,”  and 
■*-*  other  essays,  satires  and  stories,  has  been  engaged  by 
Norma  Talmadge  to  write  a series  of  six  advertisements  for  her 
productions.  “ Pictures  is  Pictures  ” these  days  with  Norma. 
Have  you  booked  “ The  Eternal  Flame  ” ? If  not,  why  not? 

>£ 

ARTHUR  S.  KANE  has  left  New  York  on  a short  business 
trip  in  the  interest  of  Associated  Exhibitors.  His  itinerary 
reads  like  ‘ ‘ big  time.  ’ ’ Among  the  cities  visited  on  the  motor 
trip  are  Albany,  Buffalo,  Cleveland,  Detroit,  Chicago,  Mil- 
waukee, Indianapolis,  Cincinnati,  Pittsburg  and  Philadelphia. 
Mr.  Kane’s  chauffeur  has  been  requested  to  make  stop-over 
privileges  at  interesting  points  of  the  trip. 

% % 

TRAIGHT  from  Lasky  lots  comes  the  information  that  Con- 
rad Nagel  ivill  love  or  lose  Pola  Negri  in  “ Bella  Donna  ” 
— that  Maurice  Flynn  ivill  stand  ready  to  do  or  die  for  Mary 
Miles  Minter  in  “ Sacrifice,”  and  that  Antonio  Moreno  will 
keep  the  home  fires  burning  for  Gloria  Swanson  in  “ My 
American  Wife.” 


COSMOPOLITAN’S  stupendous 
picture,  “ When  Knighthood 
Was  in  Flower,”  has  made  screen 
history.  It  is  not  only  Cosmopoli- 
tan’s greatest  achievement,  it  is  one 
of  the  greatest  achievements  of  the 
silversheet.  A stirring  story  of  the 
chivalrous  days  of  Hampton  Court, 
the  producers  remembered  that  the 
grandeur  of  the  court  life  during  the 
reign  of  Henry  VIII  must  be  dupli- 
cated in  every  way  possible.  It  is  a 
costly  picture,  but  every  penny  has 
been  spent  wisely  if  lavishly. 

It  seems  as  if  the  sponsors  said 
to  themselves — “ We’ll  keep  faith 

with  that  colorful  chapter  of  Eng- 
lish history ; we’ll  keep  faith  with 
Charles  Major’s  vital  and  vivid  ro- 
mance ; we’ll  keep  faith  with  all  the 
atmosphere,  detail  and  background, 
not  only  as  they  pertain  to  the 
author’s  novel,  but  as  they  pertain 
to  the  court  life  of  the  Tudors.” 

Let  us  look  into  this  production. 
What  do  we  see?  Thousands  of 
people,  ancient  armor,  a reproduc- 
tion of  the  Hall  of  Hampton  Court  palace.  Gothic  tapestries, 
a tremendous  street  scene  of  Paris,  and  an  array  of  costumes 
which  must  have  cost  a princely  sum.  The  backgrounds  have 
been  re-created  by  Joseph  Urban,  whose  genius  in  this  direc- 
tion has  been  appreciated  before.  Art  dealers  and  collectors, 
authorities  on  armor,  modistes,  designers — these  and  many 
others  whose  services  were  necessary  to  reproduce  the  de- 
tails carefully  were  called  upon  to  make  the  picture  genuine. 
But  the  greatest  credit  belongs  to  Robert  G.  Vignola  for  his 
masterly  direction.  He  was  given  these  rich  gifts  and  he 
fashioned  them  into  a gorgeous  tapestry.  Discretion  has 
been  his  watchword  throughout.  And  what  a gift  in  itself 
is  discretion ! 

The  cast  reads  like  a blue  book  of  stage  and  screen.  Marion 
Davies  as  Mary  Tudor  does  the  greatest  work  of  her  career. 
Lyn  Harding’s  portrayal  of  Henry  VIII  is  marvelous.  He 
is  Bluff  King  Hal  to  the  life  as  Holbein  and  Shakespeare, 
Major  and  history  have  painted  him.  Wolsey  is  imperson- 
ated impressively  by  Arthur  Forrest,  while  William  Norris 
as  the  decrepit  old  King  Louis  XII  of  France,  gives  a fas- 
cinating performance.  He  has  caught  the  eccentricities  of 
the  aged  monarch — his  make-up  being  a work  of  art,  indeed. 

With  such  a cast — with  such  opulence  and  display — with 
such  colossal  effects — with  such  a story,  the  picture  version 
of  the  play  and  story  stands  as  a monument  for  the  industry. 
None  have  excelled  it  in  its  appeal  to  the  eye,  the  heart  and 
the  imagination.  Very  few  have  equalled  it. 

* * * 

RICHARD  WALTON  TULLY  and  “ Omar  the  Tent- 
maker  ” are  in  New  York,  the  picture  being  the  second  in 
which  Guy  Bates  Post  is  starred.  Mr.  Tully,  accompanied  by 
his  wife  and  daughter,  will  sail  shortly  for  England,  where  he 
will  produce  “ The  Masquerader  ” on  the  London  stage,  as 
well  as  superintend  the  London  premier  of  the  play  in  picture 
form. 

# * # 

HILE  working  on  location  recently,  Arthur  Trimble,  a 
five  year  old  actor,  featured  in  two  reel  child  stories,  was 
nearly  drowned  in  a diving  scene  and  later  in  the  day  was 
thrown  from  a horse.  Fortunately,  no  serious  injuries.  Isn’t 
it  about  time  that  these  yougsters  had  their  doubles? 

^ * 

jL  RANCES  MARION  has  completed  the  scenario  of  the  life 
* of  Abraham  Lincoln  for  the  Rockett -Lincoln  company. 
This  is  NOT  an  adaptation  of  John  Drinkwater’s  play. 


Hobart  Bosworth  in  a scene  from  “On  the  Lap  of  the  Gods,” 
which  was  filmed  at  the  famous  Argonaut  mine,  the  last  scene 
Being  completed  only  a few  days  before  the  disaster  which  en- 
tombed forty-seven  miners.  A number  of  the  men  who  were 
used  as  “extras”  in  the  picture  were  among  those  trapped 
under  ground 


Motion  Picture  New 

| 

I Optimism  Keynote  Among  Independents 

By  CHESTER  J.  SMITH 

fiiiM-jniiiiniii!  T| 


A TOUR  of  the  Independents  these  days 
sounds  a new  note,  a note  that  is  ring- 
ing throughout  the  industry,  but  one 
that  has  not  rung  for  many  months.  It  is  the 
note  of  optimism  that  has  replaced  that  of 
pessimism. 

The  Independent  producer  and  distributor 
sees  the  bright  light  ahead.  The  little  fellow 
and  the  big  fellow  see  it  in  the  immediate 
future.  They  figure  the  time  is  here  that  will 
either  make  or  break  them.  There  is  none  of 
them  who  expects  the  break. 

Ready  for  the  “Shoppers 
Much  has  been  heard  of  “ shopping  for  pic- 
tures.” From  all  parts  of  the  United  States 
comes  the  word  that  the  public  is  shopping  for 
its  pictures  and  the  exhibitor  is  shopping  for 
his  pictures. 

And  so  the  Independent  is  ready  now  with  a 
challenge.  He  is  ready  now  to  place  his 
product  against  the  big  national  producers 
and  distributors  and  to  stand  or  fall  by  the 
judgment  of  the  exhibitor  and  the  public.  He 
feels  that  he  has  the  goods  and  is  willing  to 
play  it  fifty-fifty  against  the  opposition.  If 
it  is  a survival  of  the  fittest  based  on  picture 
merit,  the  hat  of  the  independent  is  in  the 
ring  and  he  can  see  nothing  but  prosperity 
from  now  on. 

William  A.  Johnston,  publisher  of  Motion 
Picture  News,  says  in  his  editorial  that  the 
independent  offers  the  salvation  of  the  in- 
dustry. The  independent  wants  to  be  the 
savior  and  thinks  he  has  the  goods  if  he  can 
get  those  goods  displayed. 

“ If  the  exhibitor  is  on  the  level  with  us  and 
will  give  us  a break,  you  will  soon  see  an  im- 
provement in  pictures,”  is  the  trend  of  the 
statement  coming  from  every  independent 
office.  “ Each  of  our  pictures  is  sold  on  its 
individual  merit,  unlike  the  program  pictures 
of  these  big  national  producers  and  distribu- 
tors. We  have  to  make  good  with  every  pic- 
ture to  make  a livelihood. 

“ Our  product  has  improved  to  a greater 
extent  than  the  other  fellows.  If  it  is  a case 
of  shopping,  our  show  windows  are  open  and 
we  invite  the  closest  inspection.” 

Unfortunately  for  the  independent  market 
there  have  been  within  its  ranks  unscrupulous 
producers  and  distributors,  but  it  has  been 
a long  hard  fight  and  not  many  of  these  have 
survived.  Those  who  have  and  whose  business 
methods  have  stood  the  test  are  certainly  put- 
ting forth  every  effort  to  produce  better  pic- 
tures, for  they  realize  the  keen  competition 
both  in  their  own  field  and  in  the  opposition 
forces  and  know  that  only  better  pictures  can 
bring  them  results  on  their  investments. 

The  independents  with  headquarters  in  New 
York  want  only  the  cooperation  of  the  exhibi- 
tors, which  has  often  been  promised  them  but 
has  not  yet  been  realized  to  the  extent  it  should. 
If  it  is  a fact  that  the  exhibitor  is  doing  his 
shopping  more  carefully  he  must  give  a good 
share  of  his  patronage  to  the  independent  mar- 
ket. Producers  in  this  field  have  been  sincere 
for  the  past  year  in  their  cleaning-up  methods. 
They  have  supplanted  the  cheap,  tawdry7  pic- 
tures with  real  productions  of  merit  and  if  they 
can’t  get  the  latter  over,  then  control  of  the 
industry  must  pass  absolutely  to  the  other  fel- 


low, which  would  not  serve  for  the  betterment 
of  the  whole  industry. 

Variety  of  Product  Available 

Among  the  independent  releases  for  the 
1922-23  season  are  included  big  specials, 
spectacles,  features,  serials,  novelties  and  all 
sorts  of  short-subjects.  There  is  a wide  variety 
from  which  an  exhibitor  may  select,  and  little 
excuse  for  a lack  of  patronage. 

Take  the  Warner  Brothers,  one  of  the  larg- 
est of  the  independents,  for  instance.  Included 
in  their  list  of  coming  productions  are:  “ Rags 
To  Riches  ” and  “ Little  Heroes  Of  The 
Street,”  both  starring  Wesley  Barry ; “ Brass,” 
by  Charles  Norris,  and  one  of  the  recent  best 
sellers  in  book  form ; “ Dangerous  Adventure,” 
in  which  Grace  Darmond  will  be  starred ; 
“ Main  Street,”  “ Little  Church  Around  the 
Corner,”  and  “ Beautiful  and  Dammed.”  All 
of  these  have  been  produced  or  are  in  process 
of  production.  And  then  there  are  “ School 
Days,”  which  is  proving  its  value  as  a box- 
office  attraction  wherever  it  is  shown;  and 
“ Your  Best  Friend,”  with  Yera  Gordon. 

The  A1  Lichtman  Corporation,  recently 
organized,  promises  some  pictures  of  excep- 
tional merit  in  “ Rich  Men’s  Lives,”  “ Ching, 
Ching,  Chinaman,”  A Bird  In  A Gilded 
Cage,”  “ Poor  Men’s  Wives,”  and  “ When  A 
Woman  Marries.”  The  Lichtman-Schulberg 
combination  is  highly  respected  throughout  the 
industry,  and  it  is  reasonable  to  suppose  they 
are  putting  forth  their  best  efforts  in  every 
picture  they  handle  or  turn  out. 

The  C.  B.  C.  Film  Sales  Corporation  re- 
cently started  distribution  of  “ More  To  Be 
Pitied  Than  Scorned,”  which  has  received  fav- 
orable comment  wherever  it  has  been  shown. 

Charles  C.  Burr’s  “ Sure  Fire  Flint,”  “ I Am 
The  Law  ” and  “ Go  Get  ’Em  Gallagher  ” have 
been  registering  successes  from  the  exhibitor’s 
standpoint.  The  Aywon  Film  Corporation 
with  “ Wildness  of  Youth,”  now  being  distrib- 
uted, and  a number  of  other  features  appears 
to  have  some  real  winners.  The  Clark- 
Cornelius  Corporation  with  a series  of  melo- 
dramas and  “ Laughographs  ” has  what  ap- 
pears to  be  an  attractive  list. 

Dr.  Shallenberger,  President  of  the  Arrow 
Film  Corporation,  can  be  proud  of  the  record 
made  with  “ Ten  Nights  In  A Barroom,”  one 
of  the  successes  of  the  season.  “ The  Innocent 
Cheat  ” and  “ The  Splendid  Lie  ” are  among 
others  of  the  numerous  Arrow  successes,  which 
include  a wide  variety  of  subjects. 

“ Where  Is  My  Wandering  Boy,”  an  Equity 
product  is  one  that  the  entire  independent  field 
can  be  proud  of.  The  Export  and  Import 
Film  Company  proves  its  desire  to  distribute 
better  pictures  by  acquiring  the  big  foreign 
spectacle,  “ Sodom  And  Gomorrha,”  and 
“ Othello.”  The  former  is  said  to  be  one  of  the 
biggest  spectacles  ever  produced  in  Europe. 
The  story  was  prepared  for  the  screen  by 
Ladislaus  Yajda  and  adapted  by  Michael 
Kertesz. 

Lee-Bradford  have  made  the  statement 
that  they  were  successful  in  getting  twice  as 
much  money  in  Boston  recently  for  “ Determi- 
nation ” than  they  could  have  had  a few 
months  ago  and  promise  eight  additional  pic- 
tures of  exceptional  merit  for  fall  release. 


Mr.  Lee  declares  the  recent  slump  in  tl 
game  has  been  a decided  help  to  the  indepei 
dents,  and  that  it  has  broken  the  control  c 
the  big  fellows.  Nathan  Hirsh,  Presider 
of  Aywon,  has  said  in  his  observations  h 
has  found  the  exhibitor  more  willing  to  cc 
operate  with  the  independent  than  ever  b< 
fore  and  that  they  are  re-ordering  more  tha 
ever  before.  “ If  you  have  the  goods,”  h 
says,  “ you  can  sell  them.”  That  is  the  prin 
ciple  upon  which  the  independent  market  i 
functioning  at  present. 

In  vasion  of  Foreign  Field 

Where  the  independents  have  gained  ; 
strong  foothold  in  the  past  year  has  beei 
in  the  foreign  market.  William  A.  Brady 
theatrical  producer,  said  in  an  interview  re 
eently  that  the  American  independents  ha< 
a great  chance  to  cut  into  the  foreign  mar 
ket  because  the  big  national  producers  heri 
would  not  cooperate  byT  handling  foreign  pic 
tures.  Whether  the  increased  business  abroac 
on  the  part  of  the  independents  is  a resul 
of  this  is  hard  to  say,  but  the  fact  remain; 
that  the  American  independent  product  i; 
being  rather  widely  distributed  in  all  f'oreigr 
countries. 

Pictures  in  large  numbers  are  being  shipped 
to  France,  England,  Belgium.  Argentine- 
Cuba,  Porto  Rico.  India  and  other  countries 
abroad.  As  an  example  of  the  possibilities 
abroad  six  distributors  from  Argentine  are 
reported  to  have  been  vieing  with  each  other: 
here  for  independent  product. 

Getting  Behind  the  picture 

Not  only  are  the  independents  putting  out: 
a better  product  but  they  are  getting  behind 
their  pictures  to  a greater  extent  than  ever 
before.  Real  money  is  being  dispensed  in 
the  exploitation  and  advertising  of  the  inde- 
pendent pictures.  They  are  vieing  with  the 
big  fellows,  and  they  are  offering  press  books 
and  exploitation  ideas  that  are  of  real  value 
to  the  exhibitor. 

The  old  utter  lack  of  organization  in  the 
handling  of  the  independent  product  is  being 
supplanted  by7  an  organized  movement  to 
bring  results  to  the  producer,  distributor,  and 
exhibitor  alike.  It  is  no  longer  a hit-and- 
miss  game  where  the  interest  of  the  producer 
ceased  as  soon  as  his  picture  was  disposed  of. 
Service  is  the  watchword  of  the  reliable 
independent,  and  that  service  is  now  being 
continued  as  long  as  it  can  be  applied  to  ad- 
vantage. 

The  public  and  the  exhibitor  have  long 
been  crying  for  better  pictures.  The  ex- 
hibitor has  said  for  some  time  he  knew  he 
must  support  the  independent  producer  and 
distributor.  The  latter  claim  to  be  doing  their 
bit  to  bring  about  the  desired  improvement. 
It  has  about  come  to  a showdown.  Last  week, 
no  less  a power  among  the  country’s  exhibitors 
than  National  President  Sydney  S.  Cohen  de- 
clared emphatically  for  the  Independent  when 
he  said,  before  the  Massachusetts  and  New 
Hampshire  state  exhibitor  organizations  in 
convention  at  Boston,  that  distribution  systems 
must  be  so  changed  that  the  independent  pro- 
ducers will  be  given  an  opportunity  to  market 
their  product  among  exhibitors. 


eptember  30,  1922 


1603 


Spokane  “Go  to  Theatre  Week ” Successful 

Despite  Unfavorable  Weather,  Parade  and  Other 
Stunts  Register  With  Public 


DESPITE  the  fact  that  the  elements 
seemed  to  have  had  an  antagonistic  at- 
titude toward  the  movement,  fifteen 
heatres  of  Spokane,  Wash.,  celebrated  the 
rst  “ Go  to  Theatre  Week  ” in  the  city’s  his- 
ory  eight  days,  August  26  to  September  2, 
nth  good  results. 

Opening  on  Saturday,  August  26,  “ Go  to 
,’heatre  Week  ” bucked  up  against  four  days 
hat  averaged  more  than  96  in  the  shade,  un- 
isually  hot  weather  for  Spokane.  On  Wednes- 
day, ten  minutes  before  the  parade  which  ex- 
jiibitors  had  been  working  on  for  a month 
darted  on  its  route  through  the  down  town 
eetion,  the  heavens  broke  loose  and  following 
1 half  hour  of  heavy  rain  a hail  storm  played 
lavoc  with  the  floats,  marchers  and  thousands 
Vho  lined  the  downtown  streets  to  see  the 
Wade.  In  spite  of  the  heavy  downpour  and 
he  fact  that  the  plane  which  flew  over  the 
parade  fell  into  the  river  when  the  hail 
Topped  the  engines  at  an  altitude  of  500  feet, 
;he  parade  was  run  off  on  schedule  time  and 
10  deviations  from  the  original  plans  were 
nade  from  the  time  of  starting  until  the  line 
)f  over  a hundred  automobiles  and  floats  dis- 
banded at  the  terminus.  The  spirit  of  the 
barade  was  one  of  the  most  commented  upon 
features  of  the  celebration. 

On  Saturday,  Pilot  Nick  Mamer,  driving  a 
Casino  theatre  plane,  flew  over  the  city  and 
listributed  20,000  programs  for  “ Go  To  Thca- 
;re  Week.”  Each  theatre  distributed  5,000 
>r  more  programs  during  the  preceding  week 
md  with  department  stores,  hotels,  clubs, 
barks  and  music  dealers  participating,  it  is 
loubtful  if  many  Spokane  people  missed 
;eeing  the  schedule  of  attractions  for  August 
16  to  September  2.  Slides  screened  at  all  thea- 
;res  for  two  weeks  previous  were  used  up  to 
md  including  Sunday  August  27  and  the  city 
vas  well  placarded  with  special  window  cards 
md  photographs  and  window  tie-ups  of 
various  screen  stars  whose  pictures  were  shown 
luring  the  celebration.  Ten  window  tie-ups 
vere  effected  on  current  attractions.  A band 
n a transport  truck  paraded  the  downtown 
md  residential  sections  of  the  city  at  noon 
sach  day  during  the  celebration.  On  Monday, 
Pilot  Mamer  and  J.  L.  Johnston,  special  repre- 
;entative  for  the  celebration,  flew  over  the  city 
’or  a stunt  exhibition  and  distributed  250 
basses  to  various  theatres  along  with  20,000 
brograms. 

Through  G.  E.  Foster,  photoplay  editor  of 
he  Chronicle,  Spokane’s  leading  newspaper, 

1 movie  stars’  impersonation  contest  was  con- 
lucted,  a special  column  being  devoted  to  the 
dea  each  day.  The  Spokane  Press  ran  a spe- 
dal  three  page  advertising  section  on  August 
16  and  another  on  August  29.  The  SpoJces- 
nan  Review  also  gave  the  event  considerable 
bublicity.  Fifty  dollars  of  the  five  hundred 
lollar  fund  subscribed  by  the  theatremen  to 
idvertise  the  fete  was  given  the  Chronicle  as 
brizes  for  the  best  impersonations  of  stars 
md  the  Associated  First  National  Exchange 
bf  Seattle  contributed  fifty  dollars  to  be 
livided  by  Chronicle  judges  among  the  three 
heatres  contributing  the  three  best  floats  in 
he  parade.  Judges  of  the  dual  competition 
vere  Harry  Eagles,  Paramount  Pictures ; Mrs. 
rohn  T.  Little,  Spokane  society  matron  and 
W.  E.  McMillan,  Universal  Film  Exchanges. 
First  prize  for  floats  was  awarded  to  Dr. 


Mayor  Turns  Down  Plea 
from  W.  C.  T.  U. 

Mayor  samuel  lewis 

SHANK  of  Indianapolis  Tuesday 
turned  down  a request  of  a dele- 
gation from  the  Marion  County  W.  C. 
T.  U.  urging  that  he  close  all  theatres  on 
Sunday.  The  women  said  they  had  a pe- 
tition signed  by  twelve  thousand  favoring 
Sunday  closing. 

“ I told  them  if  they  did  have  twelve 
thousand  signatures  the  theatres  could  put 
out  papers  in  their  lobbies  next  Sunday 
and  get  one  hundred  thousand  names  in 
favor  of  Sunday  shows,”  said  the  mayor. 

The  women  threatened  to  bring  suit  to 
compel  the  mayor  to  enforce  the  Sunday 
closing  law  and  the  mayor’s  reply  was  to 
go  ahead,  that  he  would  have  to  clamp 
the  blue  law  lid  on  everything  in  town 
if  they  did  and  he  hoped  it  would 
not  come  to  such  a pass. 


H.  S.  Clemmer  of  the  Clemmer  theatre  who 
entered  a rich  red  cloth  float  on  which  was 
mounted  a throne  occupied  by  a bejewelled 
beauty  who  posed  for  a moving  picture  made 
by  a feminine  cameraman  whose  tripod  rested 
on  the  snowy  surface  of  a miniature  mountain 
at  the  other  end  of  the  display.  Second  prize 
went  to  O.  W.  Newton  of  the  Rialto  theatre, 
Hillyard,  Wash.,  whose  float  was  a canoe  made 
of  paper  roses  and  containing  six  little  girls 
in  white  dresses  who  tossed  candy  kisses  as 
they  paddled.  Third  prize  was  awarded 
George  Terhune  of  the  Rex  theatre  whose  float 
was  made  to  resemble  a tropical  scene  from 
“ The  Idol  Dancer,”  the  First  National  at- 
traction he  featured  during  “ Go  to  Theatre 
Week.”  A dancer  who  closely  resembled 
Clarine  Seymour  and  impersonators  of  Richard 
Barthelmess  and  Creighton  Hale  also  rode 
in  the  float.  Mr.  Terhune  also  entered  twTo 
decorated  cars. 

Manager  Ray  A.  Grombacher  entered 
twenty-two  new  cars  bearing  the  impersonators 
of  the  Chronicle  contest  as  the  Liberty  theatre 
display.  Each  car  was  decorated  and  bore 
a two  by  five  canvas  sign  calling  attention 
to  some  feature  of  Liberty  theatre  service 
or  the  name  of  some  forthcoming  attraction. 
Manager  Stillwell  of  the  Casino  entered  a 
“ Monte  Cristo  ” float  on  a huge  7 ton  truck; 
the  Empress,  Lyric  and  Majestic  theatres  had 
decorated  cars.  The  American  theatre  had 
ten  cars  and  six  Northwest  Mounted  Police- 
men in  uniform.  Pantages  had  two  decorated 
trucks  and  four  cars,  the  Rotary  and  Ad  clubs 
had  decorated  cars  and  Pathe,  Hodkinson 
and  Universal  and  the  Alexander  Film  Labora- 
tories had  decorated  cars.  Pathe  employees 
distributed  1,000  asters  to  people  watching 
the  parade  and  the  Pathe  cameraman  took 
pictures  of  the  parade  for  showing  at  the 
Casino  theatre  the  same  evening.  Associ- 
ated First  National  Pictures  of  Seattle  entered 
a handsome  float  of  white  and  silver  on  which 
Miss  Ruth  Harkins,  prize  winning  beauty  of 
the  Inland  Empire,  dressed  in  a dainty  pink 
crinoline  gown  of  1865  rode  with  a prize 
Siberian  wolf  hound  tied  to  a leash.  Miss 
Harkins  distributed  asters  to  the  crowds  and 
also  tossed  away  several  thousand  miniature 
real  photographs  of  First  National  stars. 
Over  300  vari-colored  asters  were  used  in  the 


folds  of  the  cloth  on  the  First  National  float. 

The  Casino  theatre’s  Curtis  plane  was  ap- 
propriately decorated  for  flying  low  above  the 
parade.  Only  skillful  handling  of  his  plane 
enabled  Pilot  Mamer  to  land  in  the  river,  just 
below  the  twin  falls,  without  accident.  Try- 
ing to  alight  in  the  stadium  floor,  Aviator 
Mamer  noticed  children  at  play  there  and  in 
an  effort  to  avoid  killing  them  by  suddenly 
alighting  in  their  midst  he  fell  into  the  river 
bed,  causing  considerable  damage  to  the  plane 
and  narrowly  escaping  fatal  injury  to  him- 
self and  companion,  who  was  tossed  head- 
long into  the  rapids. 

Ad  club,  Rotary,  Kiwanis,  Lions  and 
Chamber  of  Commerce  club  organizations  gave 
the  principal  speaker’s  privilege  to  theatre 
men  at  each  regular  meeting  during  the  week 
and  at  each  event  all  theatre  men  of  the 
city  were  present  as  guests  of  the  clubs. 

Members  of  the  committees  in  charge  of 
“ Go  To  Theatre  Week  ” were:  Ray  A.  Grom- 
bacher and  James  E.  Yesey,  Liberty  theatre; 
E.  Clark  Walker,  Pantages;  Dr.  H.  S.  Clem- 
mer and  Hugo  C.  Lambach,  Clemmer  theatre; 
George  Terhune,  Rex;  C.  E.  Stillwell,  Casino; 
E.  C.  Schaffer,  Class  A;  Charles  Packeritz, 
Empress;  O.  W.  Newton,  Rialto,  Hillyard; 
Major  Laird  and  J.  P.  McGovern,  American 
and  J.  L.  Johnston,  First  National  Pictures 
and  manager  of  the  celebration. 

Blanche  Sweet  and  John  Bowers  spent  a 
few  hours  in  Spokane  during  “ Go  To  Theatre 
Week  ” en  route  from  Marcus,  Wash.,  to  Los 
Angeles.  Miss  Sweet  gave  a message  over  the 
Chronicle  radiophone. 

Programs  of  all  theatres  participating: 

Liberty — Mack  Sennett’s  “ Crossroads  of 
New  York”  (4  days),  John  M.  Stahl’s  “ The 
Song  of  Life  (3  days). 

Clemmer — Thomas  Meighan  in  “ If  You 
Believe  It,  It’s  So”  (4  days),  Anita  Stewart 
in  “Rose  o’  the  Sea”  (3  days). 

Pantages — Charles  Chaplin  in  “ The  Idle 
Class”  (one  week)  and  vaudeville. 

Casino — Hobart  Bosworth  in  “ The  Sea 
Lion”  (all  week). 

Class  A. — Norma  Talmadge  in  “ Smilin’ 
Through  ” (all  week  second  run). 

Rex — “ Last  of  the  Mohicans  ” (three  days), 
“The  Idol  Dancer”  (first  run,  4 days). 

Lyric — Buck  Jones  in  “ Bar  Nothing,”  Bill 
Hart  in  “ Sand,”  Henry  Walthall  in  “ A 
Splendid  Hazard,”  Wallace  Reid  in  “ Double 
Speed”;  “While  New  York  Sleeps”;  Kath- 
erine MacDonald  in  “Trust  Your  Wife”; 
Tom  Mix  in  “ The  Big  Town  Round-Up.” 

Majestic — Tom  Mix  in  “ Sky  High  ” (3 
days),  “Unseen  Forces”  (one  day),  “Not 
Guilty”  (one  day),  Marguerite  Clark  in 
“'Scrambled  Wives”  (one  day),  Constance 
Talmadge  in  “ Dangerous  Business  ” (one 
day),  Rodolph  Valentino  in  “Moran  of  the 
Lady  Letty  ” (one  day). 

Empress — “Heart  of  the  North”  (1  day), 
Constance  Talmadge  in  “ Lessons  in  Love  ” 
(2  days),  Mildred  Harris  in  “Old  Dad”  (2 
days),  Norma  Talmadge  in  “Yes  or  No”  (3 
days). 

American — Ackerman  & Harris  vaudeville. 

Auditorium — Wesley  Barry  in  “ School 
Days.” 


Fox  Launches  Educational  Brand 

New  Division  of  Company  to  Release 
Short  Subjects , Starting  on  Sept.  24 


AFTER  a year  of  preparation  and  re- 
search, the  Educational  division  of  Fox 
Film  corporation  will  be  inaugurated 
on  Sept.  24  with  the  release  of  six  short  sub- 
jects. 

To  pave  the  way  for  this  far-reaching  task, 
Mr.  Fox  one  year  ago  turned  over  to  the  Edu- 
cational division  all  the  physical  and  executive 
resources  of  his  establishment,  including  his 
studios,  his  equipment,  and  his  staff  of  expert 
workers,  with  the  entire  technical  department 
of  laboratories,  cutting  rooms,  scenario  staff, 
title  writers  and  competent  artists;  giving 
every  possible  facility  for  the  turning  out  of 
the  very  highest  type  of  educational  films  to 
meet  the  entertainment  requirements  of  all  ex- 
hibitors as  well  as  the  most  fastidious  demands 
of  the  educational  field. 

Mr.  Fox  called  upon  his  two  hundred  and 
fifty  cameramen  in  all  parts  of  the  world — 
men  trained  in  all  the  skill  of  the  filming  art 
and  alert  for  all  possible  subjects  of  educa- 
tionaal  value,  with  thrills  and  interest,  to  serve 
in  bringing  to  the  screen  of  the  exhibitor  a pro- 
gram of  short  subjects  covering  travel,  geog- 
raphy, science,  natural  history,  sports  and 
athletics,  history,  invention,  medicine  surg- 
ery, progress  in  society,  politics,  music  and 
art. 

The  regular  motion  picture  exhibitor  will 
now  have  within  his  reach  a variety  of  rare 
and  novel  short  reel  subjects  which  he  may 
advantageously  add  to  his  program  and  which 
will  prove  to  be  as  attractive  to  the  general 
public  as  the  subject  matter  is  varied  and 
authoritative. 

These  subjects  will  run  from  four  hundred 
and  fifty*  to  a thousand  feet  in  length  and  will 
be  packed  from  beginning  to  end  with  live 
matter  of  continuous  action  and  universal  in- 
terest. 


Mr.  Fox  thus  promises  the  public  through 
the  exhibitor  the  fulfillment  of  its  demands  in 
providing  the  right  kind  of  entertainment — 
entertainment  that  is  mixed  with  short  doses 
of  education — highly  interesting  information 
that  is  combined  with  entertainment  served  to 
fhe  public  in  a way  to  both  please  and  instruct. 
The  practice  of  showing  the  Fox  educationals 
will  soon  win  for  the  exhibitor  an  enviable 
name  among  educators,  clergymen,  leaders  of 
welfare  work  and  the  intellectuals  in  his  com- 
munity, and  he  will  by  this  means  win  the  ap- 
proval and  cooperation  of  the  leaders  of 
thought  and  social  service  everywhere. 

Mr.  Fox  has  entrusted  the  production  of  his 
Educational  pictures  to  Herbert  E.  Hancock 
who  is  assisted  by  Mr.  Frank  A.  Tierney.  The 
Fox  Educational  Sales  organization  is  headed 
and  managed  by  Mr.  Edward  J.  O’Donnell. 

Hancock  is  a New  Yorker.  For  15  years  he 
worked  successfully  on  all  the  big  metropolitan 
dailies — New  York  Herald,  Evening  Telegram, 
Sun,  Evening  World,  Journal  and  American. 

When  the  International  Film  Service  was 
first  formed,  he  was  transferred  and  became 
manager  of  the  Animated  Cartoon  depart- 
ment. Later  on  he  was  appointed  feature  edi- 
tor. When  the  U.  S.  entered  the  war,  Han- 
cock joined  the  Creel  Bureau  in  Washington, 
D.  C.  The  war  over,  he  blossomed  out  as  an 
independent  producer,  and  had  already  re- 
leased two  pictures  when  William  Fox  came 
along  and  took  him  ovier  to  organize  and  launch 
his  news  reel. 

Frank  A.  Tierney,  assistant  director,  was 
for  many  years  one  of  the  best  known  political 
reporters  in  this  country.  He  was  associated 
with  Martin  H.  Glynn  of  the  Albany  Times 
Union  for  twenty-five  years  and  served  as  Mr. 
Glynn’s  secretary  when  the  latter  was  lieuten- 
ant-Governor  and  governor  of  New  York  state. 


Jack  Gilbert,  star  of  “ In  Calvert’s  Alley  ” and  Lulu  Warrenton,  in  the  Fox  production  nearing  completion 


“ Lost  in  a Big  City,”  an  Arrow  release,  contains  the 
above  scene 

Paramount  Pep  Club  Holds 
Election  of  Officers 

The  annual  election  of  officers  of  the  Para- 
mount Pep  Club  was  held  at  the  home  office 
of  Famous  Players-Lasky,  New  York,  Tuesday 
evening,  September  12th.  The  following  of- 
ficers were  chosen : 

President,  Eugene  J.  Zukor;  vice-president, 
Melville  A.  Shauer;  treasurer,  E.  A.  Brown, 
and  secretary,  Bertha  Wiener.  The  Board  of 
Governors  comprise  : Elsie  Hemmer,  Florence 
McGovern,  G.  B.  J.  Frawley,  Julian  Johnson, 
Paul  Morgan,  George  Spidell,  Harry  G.  Wylie. 

The  report  of  the  treasurer  showed  the 
finances  of  the  club  to  be  in  a highly  satisfac- 
tory condition,  while  the  chairman  of  the  ath- 
letics committee  reported  a most  successful 
year. 

The  annual  outing  of  the  club  was  held  at  i 
Asbury  Park,  N.  J.,  on  Saturday.  Members 
to  the  number  of  four  hundred  left  by  boat  at 
8:30  for  Atlantic  Highlands,  where  a special 
train  took  the  party  to  Asbury  Park.  There 
the  members  enjoyed  dancing,  bathing,  golf 
and  other  amusements  throughout  the  day. 
Both  luncheon  and  supper  were  served  at  the 
Balconades  at  the  Beach  Arcade.  The  return 
trip  was  made  by  special  train,  the  party  leav- 
ing Asbury  Park  at  8 :15. 

‘ Remembrance ” Booked  for 
Showing  at  Capitol 

“Remembrance,”  the  Rupert  Hughes  pic- 
ture, written,  directed,  edited  and  titled  by 
himself,  and  the  first  of  Goldwyn’s  “ big 
twenty  ” productions  for  the  new  season,  is 
to  be  shown  at  the  Capitol  theatre,  New  York, 
a week  in  advance  of  its  national  release  date. 

This  is  the  picture  which  Goldwyn  is  confi- 
dent will  surpass  in  popular  appeal  and  in 
boxoffice  success  the  other  big  Hughes  photo- 
play, “ The  Old  Nest.”  It  was  shown,  fol- 
lowing a luncheon  at  the  Astor  hotel,  last  week 
to  the  entire  membership  of  the  Theatre 
Owners  Chamber  of  Commerce  and  held  the 
exhibitors  enthralled  by  its  drama  and  its 
humor. 

An  advance  advertising  campaign  for 
“ Remembrance  ” lias  been  in  progress  in  the 
New  York  newspapers  for  two  weeks  and  will 
be  continued  until  the  showing  is  finished. 
The  picture  will  be  given  special  exploitation 
and  a special  Rothafel  presentation. 

Kann  to  Direct  Publicity 
for  Litchman 

Maurice  Kann,  for  four  years  assistant  to 
the  editor  of  The  Film  Daily,  has  been  ap- 
pointed director  of  publicity  for  the  A1  Licht- 
man  Corporation. 

Before  entering  the  film  publication  field. 
Kann  was  a reporter  for  the  New  York  Jour- 
nal of  Commerce. 


September  50 


1922 


1604a 


Public  Relations  and  the  Picture  Industry 

Five  C’s  Necessary  for  Success  of  Theatre 
Told  by  Public  Relations  Expert 


By  Turner  J ones 

THE  Five  “ C’s  ” of  Cinema  are  far 
more  important  to  the  theatre  from  a 
box-office  standpoint  than  the  average 
manager  is  willing  to  admit  and  from  the 
standpoint  of  goodwill,  they  are  everything. 
The  Five  “ C’s  ” are : 

Confidence 

COURTESY 

CO-OPERATION 

CIVILITY 

COME-AGAIN 

The  letter  “ C,”  as  a Roman  numeral,  means 
one  hundred,  and  if  the  first  four  “ C’s  ” are 
practiced  sincerely,  the  fifth  will  take  care  of 
itself,  and  the  letter  “ C ” in  Cinema  will  stand 
for  100  per  cent  success.  Any  public  utility 
officer  will  tell  you  that  all  of  the  public  rela- 
tions work  and  publicity  in  the  world  won’t 
help  unless  it  is  backed  up  with  service,  effi- 
ciency and  the  Five  “ C’s,”  which  are  the  fun- 
damental basis  of  building  goodwill  for  a thea- 
tre or  an  industry. 

It  is  worthwhile  to  glance  for  a moment  at 
the  definitions  of  these  words,  since  it  would 
be  impossible  to  over-emphasize  their  signifi- 
cance in  this  connection. 

Confidence — Trust,  belief,  assurance,  faith. 
Courtesy — Politeness,  favor  or  indulgence 
as  opposed  to  right. 

Co-operation — Association  or  collective  ac- 
tion of  persons  for  common  benefit. 

Civility — Polite  education  or  training ; hence 
good  breeding,  refinement,  culture. 

Come-Again — Is  the  cumulative  result  of  the 
application  of  the  first  Four  “ C’s.” 

All  public  relations  requirements  are 
summed  up  in  those  five  words. 

It  is  unnnecessary  to  say  that  no  goodwill 
is  lasting  unless  confidence  is  its  essence. 

Goodwill  is  not  to  be  gained  unless  uniform 
courtesy  is  shown,  and  here  it  may  be  pointed 
out  that  indulgence  is  part  of  courtesy.  The 
theatre  belongs  to  the  public  in  a very  real 
sense,  since  it  can  live  only  by  the  public  and 
the  public  must  be  indulged  often. 

Co-operation,  as  has  been  stated,  is  the  dem- 
ocratic principle  upon  which  all  of  the  Better 
Films  program  is  based. 

Civility,  or  refinement,  is  essential  to  the  at- 
mosphere of  the  theatre  if  we  are  to  lift  our 
industry  above  the  plane  and  ethics  of  the  old 
“ Barnum-sliowman.” 

Every  theatre  employee  should  be  instilled 
with  these  principles.  The  theatre’s  lobby  is 
its  show-window,  and  the  manager,  cashier, 
and  doormen  are  its  salesmen.  Its  business  is 
as  competitive  as  that  of  a department  store. 
Competition  today  is  largely  waged  with  these 
Five  “ C’s  ” as  the  weapons  in  the  biggest  busi- 
nesses, and  we  need  them  badly  in  the  theatre 
business. 

In  the  larger  cities  we  have  compiled  what 
we  call  “ Policy  Pass  Lists.”  These  lists  carry 
the  names  of  prominent  men  and  women  rep- 
resenting various  enterprises  and  organiza- 
tions throughout  the  city.  Season  passes  are 
issued  to  each  one.  The  importance  of  this 
lies  not  in  the  issuance  of  passes,  but  in  the 
manner  of  issuance.  With  each  pass  goes  a 
letter  stating  many  facts,  which  we  have  dis- 
cussed in  these  articles,  and  emphasizing  the 
necessity  for  the  theatre  “ to  maintain  a vital 


Business  Fundamentals  in 
Relation  to  Theatre 

Application  to  the  theatre  of 
those  fundamental  principles  that 
must  regulate  the  policy  of  any 
business  in  its  relation  to  the  public,  if 
it  is  to  be  successful,  is  explained  and  dis- 
cussed in  this  article  by  Turner  Jones, 
Public  Relation  Representative  of  the 
Southern  Enterprises,  Inc.  This  is  the 
fourth  and  last  of  a series  of  articles 
written  exclusively  for  the  MOTION 
PICTURE  NEWS. 

What  Southern  Enterprises  has  done, 
other  theatres  can  do,  and  this  series  of 
four  articles  presents  a logical  and  effec- 
tive working  plan  for  the  exhibitor  who 
desires  to  become,  if  he  is  not  already, 
an  integral  part  of  the  life  of  his  com- 
munity. That,  in  a great  measure,  is  the 
answer  to  the  difficulties  facing  the  mo- 
tion picture  industry  today. 


touch  with  public  sentiment  if  it  is  to  render 
an  entertainment  service  to  the  community.” 
These  people  are  requested  to  criticize  us  and 
make  suggestions. 

The  results  of  this  “ kitchen  cabinet  ” pass 
list  have  been  astounding.  We  hear  of  agita- 
tion before  it  breaks  out.  These  people  feel 
that  they  are  having  a say-so  in  the  manage- 
ment of  our  theatres  and  consequently  they 
often  rally  to  our  defense  when  most  needed. 
This  is  at  once  one  of  the  most  economical 
and  most  effective  means  of  establishing  con- 
tact with  community  leaders. 

We  are  now  experimenting  with  theatre 
managers’  clubs  in  a few  cities.  The  idea  is 
that  all  of  the  managers  shall  gather  once  a 
week  for  lunch,  at  which  time  some  local  per- 
sonage will  address  them.  Newspaper  report- 
ers will  be  present  to  tell  the  public  through 
their  paper’s  columns  that  the  Rev.  Dr. 

So-and-So,  or  Mayor  said  this  or  that 

to  the  theatre  managers.  Thus  we  offer  some 
of  our  bitterest  opponents  an  opportunity  to 
unburden  themselves  where  it  does  us  the  least 
harm,  yet  gives  them  the  greatest  satisfaction. 
Further,  this  is  a constructive  step,  since  there 
are  many  improvements  which  we  can  make 
when  they  are  brought  to  our  attention. 

The  theatre’s  investment  compares  favorably 
with  that  of  other  retail  concerns  and  its  in- 
terests are  equally  as  permanent.  Therefore 
it  is  logical  that  the  theatre  should  be  inter- 
ested, as  any  other  business  enterprise,  in  the 
development  and  growth  of  the  community. 
With  this  in  mind  we  encourage  all  managers 
to  become  members  of  local  chambers  of  com- 
merce and  civic  organizations.  There  is 
scarcely  any  civic  asset  to  a theatre  greater 
than  to  count  its  manager  among  the  members 
of  the  Rotary,  Kiwanis,  or  Civitan  clubs. 

Whether  our  manager  is  a member  of  such 
civic  organizations  or  not,  we  encourage  him 
to  appear  before  them  and  talk  on  motion 
pictures.  No  contact  with  the  public  is  as 
valuable  as  personal  contact,  and  public 
opinion  is  born  in  these  civic  organizations. 
These  are  strategic  positions  for  the  represen- 
tatives of  the  motion  picture  industry  to  pre- 
sent our  story.  We  also  encourage  the  exhi- 


bition of  especially  good  pictures  at  the 
meetings  of  these  civic  clubs,  as  our  contri- 
bution to  their  programs. 

Probably  no  other  company  has  carried  this 
method  of  public  relations  work  as  far  as  has 
the  Southern  Bell  Telephone  Company.  This 
organization  has  specially  built  demonstration 
sets  which  its  representatives  use  before  civic 
organizations  in  order  to  present  the  prob- 
lems of  the  Central,  the  repair  man  and  also 
to  give  the  public  an  elementary  knowledge 
of  the  mechanism  of  the  telephone  system. 
They  also  follow  out  this  principle  in  window 
displays. 

It  would  be  well  for  the  motion  picture 
industry  to  borrow  a leaf  from  the  telephone 
company’s  book.  Models  of  the  old  Zoetrope, 
Kinetoscope  and  the  modern  projector  would 
make  a most  interesting  display  and  deliver 
a story  of  the  progress  of  an  industry  that 
was  born  less  than  fifty  years  ago. 

As  a further  means  of  getting  a direct  con- 
tact with  our  patrons  we  sometimes  advertise 
that  “ stills  ” of  certain  popular  stars  will  be 
mailed  to  all  who  leave  their  names  at  the 
theatre  office.  With  each  “ still  ” goes  a little 
statement  of  policy,  explanation  of  some  irri- 
tating condition,  or  a few  lines  relative  to  our 
problems. 

We  spoke  at  some  length  in  an  earlier  ar- 
ticle relative  to  the  “ personalization  of  the 
theatre  or  company.”  It  was  pointed  out  that 
a corporation  seems  to  draw  attacks  and 
slander,  while  an  individual  is  not  so  quickly 
subjected  to  such  malignity.  The  same  is 
true,  to  a lesser  degree,  of  the  theatre.  The 
Isis  theatre  may  be  cold,  arrogant  and  incon- 
siderate, but  the  manager  of  the  Isis  can 
change  this  reputation.  He  can  so  humanize 
his  theatre,  inject  his  own  personality  into  it 
and  create  a new  atmosphere  that  a new  repu- 
tation will  be  the  result. 

Where  a theatre  or  corporation  does  busi- 
ness with  thousands  of  people  it  is  impossible 
to  make  effective  contacts  with  each  individual. 
Consequently  the  vast  majority  feel  rather  far 
removed  from  the  theatre  or  corporation  and 
feel  that  the  human  element  in  its  management 
is  distant.  The  lack  of  personal  contact  is 
one  of  the  things  which  has  made  sales  a 
difficult  problem  in  big  business,  and  the 
motion  picture  industry  has  suffered  as  much 
as  any  other  from  becoming  big.  “ A soulless 
corporation  ” is  a favorite  epithet  thrown  at 
every  concern  by  patrons  who  do  not  come 
in  personal  contact  with  the  management.  This 
difficulty  may  be  overcome  in  a measure  by 
the  use  of  advertising  to  put  flesh  and  blood 
into  the  “ soulless  corporation.”  The  Pacific 
Gas  and  Electric  Company  is  attempting  this 
on  a rather  large  scale. 

Their  ads  show  linemen  clinging  to  the  top 
of  icy  poles  repairing  lines,  or  their  “ hello 
girls  ” working  late  into  the  night  to  handle 
some  emergency.  Advertising  can  accomplish 
much  in  this  way,  but  it  is  not  sufficient  .in 
itself. 

To  accomplish  this  end  it  will  be  necessary 
for  the  manager  to  utilize  every  opportunity 
to  meet  and  effect  a contact  with  the  public. 
With  this  in  view  we  are  planning  to  place 
the  name  of  each  manager,  in  the  form  of  a 
neat  gold  and  black  sign,  upon  the  box  office 
where  every  passerby  will  see  it. 

(Continued  on  following  page) 


1604b 


Motion  Picture  News 


Public  Kelations  and  the  Picture  Industry 


( Continued  from  page  1004a) 

The  old  coffee  distributors  advertised  their 
drink  so  universally  and  with  so  little  regard 
for  the  health  of  the  public  that  they  aroused 
tile  antagonism  of  the  physicians  oi  the  coun- 
try. The  Joint  Coffee  Trade  Publicity  Com- 
mittee has  been  recently  formed  and  charged 
with  the  duty  of  advertising  to  doctors  and 
public  alike  the  truth  about  coft'ee.  They 
deal  fairly,  telling  its  ill  effects  as  well  as 
its  good  effects. 

Any  number  of  examples,  similar  to  those 
mentioned,  could  be  cited,  but  it  would  seem 
that  sufficient  has  been  said  lo  indicate  that  a 
greater  respect  for  the  truth  in  motion  picture 
advertising  in  regard  to  the  suitability  of  the 
picture  for  adults  or  children,  in  regard  to 
the  type  of  pictures,  and  in  regard  to  the 
admission  prices,  would  be  the  best  business 
policy. 

In  conclusion,  be  it  observed  that  every  con- 
tact with  the  outside  public  is  a definite  sales 
opportunity — an  opportunity  to  sell  your 
policies,  your  attractions,  your  sincerity,  your 
difficulties  and  the  motion  picture  as  a com- 
munity institution,  and  to  receive  in  return 
a sympathetic  understanding  and  fair  play 
at  the  hands  of  the  public. 

Sufficient  has  been  said  to  show  the  close 
connection  and  interdependency  of  sound  pub- 
lic relations  and  politics.  Unfortunately,  we 
exhibitors  have  to  enter  the  political  arena 
occasionally,  and  we  usually  get  pretty  well 
fleeced  before  we  are  permitted  to  depart. 

This  is  usually  the  case  because  of  two  facts : 
( 1 ) We  seldom  have  anything  like  cooperation 
and  unity  among  ourselves,  and  (2)  we  sel- 
dom know  anything  definite  about  politicians. 

Here  in  the  South  we  are  attempting  to 
overcome  these  two  obstacles  by  following  a 
definite  plan  of  procedure.  First,  we  are  try  - 
ing to  form  state  units  of  exhibitors  to  handle 
such  questions.  Usually  the  downfall  of  a 
business  association  comes  about  through 
internal  dissensions  on  account  of  questions 
arising  within  the  business.  By  confining  the 
activities  to  what  may  be  called  our  “ foreign 
relations,”  we  hope  to  avoid  disastrous 
friction. 


Virginia  Censors  Are  Kept 
Busy 

THE  Virginia  State  Board  of  Motion 
Picture  censors  has  examined  a total 
of  293  separate  pictures,  representing 
783,000  feet  of  film,  since  the  Board  en- 
tered upon  its  duties  on  August  1st. 

The  Censors  work  on  the  pictures  from 
9 A.  M.  to  5 P.  M.  each  day,  the  average 
number  of  reels  examined  daily  being 
about  thirty-five,  although  forty  reels 
have  been  disposed  of  on  some  days. 

Evan  R.  Chesterman.  chairman  of  the 
board,  stated  that  an  effort  will  be  made 
to  show  some  of  the  films  at  the  State 
penitentiary  and  the  Virginia  Home  and 
Industrial  School  for  Girls,  in  Chester- 
field county.  In  order  to  do  this,  it  will 
be  necessary  for  the  board  to  move  to 
the  point  at  which  the  picture  is  to  be 
shown,  and  to  carry  on  the  censorship 
there,  as  no  picture  can  be  shown  more 
than  once  by  the  board. 

No  entire  pictures  have  as  yet  been 
eliminated  by  the  Virginia  censors,  but 
many  scenes  have  been  cut  out. 


Allen  Creditors  Ask  an 
Extension 

AN  application  has  been  finally  and 
formally  made  to  George  S.  Holm- 
sted,  K.C.,  Registrar  in  Bank- 
ruptcy, Osgoode  Hall,  Toronto,  by  the 
creditors  of  the  Allen  Theatres,  Limited, 
for  the  granting  of  an  extension  of  time 
to  the  company  in  which  to  satisfy 
claims. 

This  action  was  agreed  to  by  a major- 
ity of  the  creditors  of  the  company,  it 
was  announced,  who  felt  that  an  exten- 
sion would  be  preferable  to  selling  out 
to  another  theatre  company  which  has 
made  several  offers  to  buy  the  Allen  the- 
atre assets. 

The  application  to  the  registrar  in 
bankruptcy  for  his  approval  for  an  ex- 
tension which  was  made  on  September  14, 
is  the  final  legal  move  on  the  part  of  the 
creditors  to  provide  for  the  solution  of 
the  financial  difficulties  in  which  Allen 
Theatres.  Limited,  had  been  involved. 


The  next  step  is  to  have  each  exhibitor 
establish  friendly  relations  with  his  represen- 
tatives, whether  they  be  in  council  or  in  con- 
gress. Each  one  is  issued  a season  pass  with 
a frank  letter  which  states  that  the  pass  is 
given  in  order  that  he,  “ as  a member  of  the 
government,  may  become  thoroughly  familiar 
with  methods  and  policies  of  the  motion 
picture  industry,”  since  he  will  be  called  upon 
to  pass  on  matters  vital  to  the  industry.  This 
frankness  is  disarming  in  itself  and  appre- 
ciate!. 

Each  exhibitor  is  expected  to  secure  full 
information  upon  all  members  of  state  legis- 
latures and  send  it  to  a central  office  where 
it  is  recorded  as  follows  in  a loose  leaf  index : 

Name,  county,  district,  representative,  sena- 
tor, address,  state,  party,  term,  stand  on  cen- 
sorship, stand  on  Sunday  closing,  business 
affiliations  (type  of  business  engaged  in, 
relations  with  business  concerns,  such  as  in- 
vestments, legal  affiliations,  personal  connec- 
tions, banking  connections,  etc.),  political 
career  (positions  held  in  the  past,  factional 
affiliations,  political  friends,  future  aspira- 
tions, etc.),  platform  (election  promises  if 
significant),  contact  (through  what  individual 
or  firm  can  this  member  be  reached ?)i  re- 
marks. 

This  enables  one  to  sit  in  the  office  and 
direct  our  political  interests  with  fair  accu- 
racy and  intelligence.  It  prevents  duplication 
and  wastage  in  many  instances. 

But  of  far  greater  importance  than  any  of 
these  points  is  the  fact  that  when  we  are 
forced  to  enter  a legislature  we  do  so  with 
clean  hands,  with  frankness  and  a willingness 
to  meet  the  other  man  half  way.  When  a 
fight  comes  we  know  that  we  have  done  all  in 
our  power  to  present  the  facts  of  the  case 
legitimately  and  fairly  and  we  usually  meet 
with  a corresponding  fairness. 

Tlie  results  of  a year  and  a half  devoted 
to  this  general  program  are  concrete  and  defi- 
nite. We  have  seen  the  agitation  for  censor- 
ship practically  die  out  in  four  states  and 
materially  wane  in  two  others.  Civic  and 
religious  organizations  have  taken  an  active 
part  in  the  defeat  of  regulatory  measures  in 
several  instances. 

We  are  beginning  to  see  a more  liberal  and 


progressive  attitude  on  the  part  of  some  of 
file  leading  newspapers  and  in  a few  instances 
this  change  is  reflected  in  denominational 
publications.  There  is  a more  sincere  note  in 
the  public’s  interest,  and  we  feel  that  there 
is  discernable  a distinct  growth  of  sympathy 
toward  us. 

To  attain  the  goal  which  we  have  set  for 
ourselves  the  intelligent  assistance  of  every 
emplove  is  essential,  and  with  this  end  in  view 
we  have  published  a pamphlet,  “ Information 
for  Employes,”  which  seeks  to  give  them  the 
altitude  of  the  company  upon  important  ques- 
tions, the  company’s  policies  and  ideals,  and 
an  understanding  of  its  growth  in  the  past 
and  its  aims  in  the  future. 

After  all  is  said  and  done,  the  man  who 
makes  contact  with  the  public,  whether  it  be 
the  corporation’s  president  or  the  theatre’s 
doorman,  is  the  one  who  determines  the  repu- 
tation of  the  concern.  No  amount  of  work 
with  the  public  will  avail  if  employes  are 
misrepresentatives  instead  of  representatives 
of  those  policies  and  ideals  which  serve  as  the 
company’s  or  theatre’s  goal. 


Seventeen  Companies 
Launched  in  N.  Y. 

With  an  aggregate  capitalization  of  a little 
less  than  $700,000,  the  first  half  of  September 
brought  the  incorporation  of  seventeen  motion 
picture  companies  in  this  state.  The  records 
in  the  secretary  of  state’s  office  here  show  the 
following  companies  as  having  been  formed 
so  far  this  month : 

Shea’s  Incorporated,  $100,000,  Buffalo, 
Micha  I.  Shea,  James  Franklin,  Thomas  D. 
Powell,  Buffalo;  Emessen  Pictures  Corpora- 
tion, $2,500  M.  S.  and  P.  B.  Nathan,  Elsie 
Langf elder,  New  York;  Amalgamated  Ex- 
changes of  America,  Inc..  $200,000,  Charles 
Kranz,  George  M.  Davidson,  Harry  Gross 
man,  New  York;  Life  Like  Film  Co.,  $50,- 
000,  Antonio  Papano,  Joseph  Ornato,  Alice 
Mary  Belikios,  New  York;  Dependable  Sales 
Corporation,  $10,000,  Charles  R.  Rogers,  Ed- 
ward Smail,  Edward  Mackay,  New  York; 
Thomas  Film  company,  $25,000,  Louis  and 
Sophia  A.  Thomas,  New  York;  David  Thomas, 
Washington,  D.  C. ; Lee  Film  Corporation, 
$10,000,  Henry  Herzbrun,  May  Spero,  Harry 
Lewis,  New  York  ; Murray  W.  Garsson,  Inc-., 
$5,000,  M.  W.  Garsson,  H.  F.  Lane,  Samuel 
Harnick.  New  York;  S.  R.  F.  Amusement  Co., 
Inc.,  $5,000,  M.  H.  Sa  e,  Henry  Fried.  I.  M. 
Racer,  New  York  City;  Marguerite  Gale 
Productions,  Inc.,  $100,000,  Marguerite  Gale, 
Charles  B.  Strunk,  William  D.  Bosler,  New 
York;  Main  Theatres  Corporation,  $100,000. 
Joseph  Weinstock,  New  York;  Joseph  .Toffe, 
Cedarhurst,  L.  I.;  L.  F.  Naftalison.  White 
Plains;  Great  Neck  Theatres  Corporation. 
Great  Neck.  $15,000,  George  A.  Duck,  David 
Baron,  Gieat  Neck;  Joseph  P.  Biekerton,  Jr  , 
New  York;  The  Dancing  Dozen,  Inc.,  $5,000. 
Lyman  Hess,  N.  H.  Cousins,  J.  S.  Cohn.  New 
York;  Better  Day  Pictures,  Inc.,  $500,  F.  S. 
Hutchins,  R.  A.  Young,  George  C.  Lay,  New 
York;  Primrose  Pictures  Corporation.  $25,- 
000,  C.  H.  Rosenfeld.  Celia  Seid,  M.  M. 
Shapiro,  New  York ; Seminole  Film  Produe- 
tions,  $25,000.  I.  C.  Miller,  James  1’.  Bell. 
Samuel  J.  Cottman,  New  York;  Akron  Oper- 
ating Co.,  Inc.,  $5,000,  H.  L.  Watkins,  John 
Kolvoord,  Jr.,  J.  A.  Hopkins,  New  York  city. 


September  30,  1922 


1604c 


New  Ad  Cut  System  Inaugurated  by  Franklin 


Makes  Possible  High  Type  of  Advertising  for 
All  Theatres  in  Famous  Chain 


ANEW  system  of  interchangeable  unit 
advertising  cuts  was  this  week  inau- 
gurated by  Harold  B.  Franklin,  direc- 
tor of  theatres  for  the  Famous  Players-Lasky 
corporation,  which  will  make  it  possible  for 
the  smallest  house  in  the  chain  to  have  adver- 
tising as  distinctive  as  that  of  the  houses  which 
have  their  own  artist. 

This  system  consists  of  a special  series  of 
cuts,  to  be  used  in  conjunction  with  the  regu- 
lar pressbook  cuts,  which  will  be  furnished 
to  each  Famous  Players  theatre. 

A considerable  number  of  these  cuts  are 
name-cuts,  made  up  in  two  shapes,  rectangular 
and  triangular.  These  cuts  make  it  possible 
: to  accomplish  an  important  result  seldom 
gotten  with  type-set  heads — that  of  trade- 
marking  the  advertising  of  that  particular 
theatre  by  having  the  name  appear  in  distinc- 
tive lettering,  the  same  day  in  and  day  out. 

Furthermore,  these  cuts  are  being  made  up 
in  a number  of  styles  that  will  give  variety, 
holiday  appeal,  and  a community  spirit  to  the 
advertising  of  the  theatre,  in  that  cuts  are 
available  with  thumbnail  illustrations  appro- 
priate to  election  day,  Christmas,  New  Year’s, 
Fourth  of  July,  Labor  Day,  Thanksgiving, 
Mothers’  Day  and  all  such  important  dates, 
as  well  as  one  for  the  anniversary  date  of 
the  house. 

There  are  also  special  cuts  reading : 
“ Matinee,”  “ Coolest  Spot  in  Town,”  “ Con- 
tinuous,” “ Matinee  Daily,”  “ Exclusively 
Paramount  Pictures,”  “ A Super-special,”  and 
the  like,  in  several  styles  and  shapes. 

These  cuts  are  furnished  in  various  sizes, 
and,  in  conjunction  with  the  regular  pressbook 


WHERE 
| PARAMOUNT 
PICTURES 
PREVAIL 


EMPIRE 


ONE  WEEK 
ONLY 

BEGINNING  I 
TOMORROW  I 


Advertising  Plan  Has  Many 
Unique  Features 

THE  accompanying  article  sets  forth 
a new  plan  put  into  effect  this  week 
by  Harold  B.  Franklin,  director  of 
theatres  for  Famous  Players-Lasky  cor- 
poration, which  should  be  of  interest  to 
theatre  men  everywhere. 

This  plan  makes  it  possible  for  the 
smallest  house  in  the  Famous  Players 
chain  to  carry  advertising  as  high  class 
as  the  largest  house,  at  a minimum  of 
expense  and  effort. 

If  this  plan,  or  a suitable  modification 
of  it,  can  be  made  available  to  houses 
throughout  the  country,  it  should  work  a 
revolution  in  motion  picture  theatre  ad- 
vertising. Meanwhile,  the  plan  merits 
the  consideration  of  all  owners  of  theatre 
chains. 


cuts  and  mats,  make  it  possible  for  the  exhib- 
itor to  prepare  advertising  of  distinction, 
carrying  a uniform  style,  and  standing  out 
strongly  on  the  theatre  page  from  mediocre 
type-set  displays. 

This  plan  marks  a distinct  advance  in  thea- 
tre advertising,  since  it  places  the  small  thea- 
tre without  an  artist  or  engraving  plant  in 
a position  to  prepare  advertising  that  will 


EMPIRE 

I k ii 


Thanksgiving  Name  Cut. 

compare  favorably  with  that  of  any  house  in 
the  country. 

It  has  the  further  advantage  over  the  use 
of  straight  pressbook  ads  that  it  is  flexible, 
and  can  be  adapted  to  tit  any  space  require- 
ments and  special  conditions  of  any  sort. 

Proofs  and  cuts  of  all  of  these  units  are 
being  sent  to  all  Famous  Players  houses,  to- 
gether with  numerous  examples  of  advertise- 
ments made  up  with  them.  The  letter  which 
accompanies  them,  from  Mr.  Franklin,  con- 
tains so  much  sound  advice  on  advertising 
layout  from  one  who  knows,  that  portions  of 
it  are  worth  quoting : 

“ The  object  of  furnishing  you  with  a series 
of  cuts  is  so  that  your  newspaper  advertising 
will  be  attractive  at  a minimum  of  expense. 
Most  small  town  newspapers  have  not  the 
facilities  nor  the  compositors  to  properly  set 
up  attractive  advertising. 

“ You  will  note  that  in  getting  up  this  sheet 
we  have,  in  every  instance,  made  use  of  por- 
tions of  the  various  press  books  that  are  fur- 
nished for  each  production.  Intelligent  use 
of  the  press  books,  together  with  the  special 
cuts,  should  give  your  theatre  ‘ big  time  ’ ad- 
vertising, providing  judgment  is  used  in 
selecting  good  copy  and  in  the  arrangement 
of  the  ad.  We  particularly  wish  to  call  your 
attention  to  the  spacing  and  the  abundant  use 
of  white  space. 

“ In  the  preparation  of  your  ads  you  are 
not  to  be  guided  by  the  amount  of  space  we 
have  taken  in  those  on  the  sample  sheet,  for 
we  feel ‘that  with  judgment  you  can  cut  down 
your  newspaper  appropriation  considerably 
in  some  instances,  and  still  prepare  effective 
and  distinctive  ads. 


A gorgeous  romance  that 
carries  you  through  gilded 
Paris  cabarets  and  New  York 
society  revels.  Glittering 
Gloria  in  50  new  eye-filling 
gowns. 

Cast  includes 

David  Powell  and  Harrison 
Ford 


Ad  Made  up  with  Unit  Cuts. 


“ Please  observe  especially  the  signature 
cuts  in  which  various  holidays  are  made  part 
of  the  cut.  The  use  of  these  various  headings 
helps  to  promote  a certain  amount  of  civic 
pride,  when  properly  connected  with  patriot 
days,  etc.  It  also  serves  to  give  your  ad  in- 
terest that  it  might  not  otherwise-  have,  and, 
of  course,  prevents  monotony.  While  these 
special  signature  ads  are  shown  in  different 
styles,  still  they  succeed  in  distinctly  asso- 
ciating your  theatre  with  a certain  style  of 
advertising.” 

There  is  a possibility  that  this  plan,  or  a 
modification  of  it,  will  later  be  made  a part 
of  the  Paramount  pressbook  service  to  all 
exhibitors. 


Elaborate  Renovation  for 
Fox’s  New  York  Studios 

An  elaborate  reconstruction  of  many  fea- 
tures of  the  $3,000,000  building,  housing  the 
New  York  studio  and  offices  of  the  Fox  Flm 
Corporation,  is  under  way.  Several  thousands 
of  dollars  have  been  devoted  to  the  new  addi- 
tions and  decorations  which  are  being  installed. 

The  reconstruction  began  with  an  enlarged 
entrance  on  the  Tenth  Avenue  side.  New  tile 
walls,  mural  fixtures,  and  pretentious  wood- 
work form  the  embellishments  here.  The  re- 
ception room  has  been  similarly  redecorated 
and  a large  oil-finished  walnut  standard  case 
stationed  in  full  view  of  all  who  enter  the 
building. 

Two  new  projection  rooms  have  been  ereoted 
one  to  be  used  by  officials  of  the  corporation, 
and  the  other  for  trade  and  private  showings. 
These  projection  rooms  possess  all  the  lat- 
est theatrical  appointments.  The  construction 
is  such  as  to  permit  full  ventilation  and  perfect 
view  for  each  of  the  thirty  possible  visitors. 

The  advertising  and  publicity  department 
has  been  provided  with  larger  quarters,  now 
occupying  an  entire  section  of  the  top  floor 
The  54th  Street  Annex  has  also  been  the  object 
of  many  improvements. 


Specimen  ad  made  up  by  Franklin. 


1604d 


Motion  Picture  News 


Little  Coal  Trouble  Expected,  Reports  Show 

Many  Theatres  to  Use  Other  Fuel;  Large  Number 
Furnished  Heat,  News  Correspondents  Find 


REPORTS  from  cities  not  heretofore 
covered  in  the  fuel  survey  of  Motion 
Picture  News  this  week  failed  to 
materially  change  the  appearance  of  the 
situation. 

The  survey  has  developed  the  fact  that  a 
surprising  number  of  theatres  are  heated  by 
municipal  heating  plants,  public  utilities  com- 
panies, and  central  plants  in  the  buildings  in 
which  they  are  located.  A considerable  num- 
ber, too,  use  gas-steam  boilers,  oil  or 
electricity. 

Including  the  reports  published  below,  in- 
formation has  been  gathered  from  virtually 
every  section  of  the  country,  and  the  outlook 
revealed  has  been  far  more  cheerful  than  that 
predicted  by  the  “ calamity  howlers.”  The 
reports  have  been  mainly  from  the  larger 
cities,  of  course,  and  it  may  be  that  the  situa- 
tion in  the  small  towns  will  be  more  serious, 
but  such  towns  as  have  reported  have  mostly 
signified  their  intention  of  burning  wood  or 
other  substitute  fuel  in  the  event  that  coal 
could  not  be  obtained. 

This  week’s  reports,  in  detail,  follow : 

KANSAS  CITY,  MO.:  All  downtown 
houses  use  city  heat,  and,  as  the  city  has  an 
unlimited  supply  of  coal,  these  houses  are 
assured  of  heat.  About  twenty  per  cent  o? 
the  suburban  houses  use  oil  for  fuel.  The 
Warwick  has  five  months’  supply  on  hand. 
The  Ellsworth,  Bancroft,  Strand,  Isis,  Sum- 
mit, Mozart,  Palace,  Empire,  Bonaventure, 
Benton  and  Gladstone  have  amounts  on  hand 
varying  from  two  weeks’  to  two  months’  sup- 
ply. The  Murray,  Rainbow,  Centre  and 


Final  Results  of  Survey 
of  Fuel  Situation 

* LTHOUGH  the  coal  strike  has  been 
A settled,  the  fuel  situation  is  still  a 
pressing  one,  since  the  lost  pro- 
duction cannot  possibly  be  made  up  be- 
fore winter  comes. 

Hence,  the  NEWS  is  publishing  this 
third  and  last  installment  of  reports  from 
its  correspondents  in  every  part  of  the 
country,  giving  in  detail  the  source  of 
heat  used  by  theatres,  supply  of  fuel  on 
hand,  plans  for  emergency  heating,  and 
the  like. 

This  article,  together  with  the  two 
published  previously,  presents  a compre- 
hensive picture  of  conditions  throughout 
the  United  States. 


Maple  have  uone  ou  hand  but  have  coal 
prdered.  The  Circle,  Alamo,  Broadmour, 
Spillane,  Bell,  Penn  Valley,  Brooklyn,  Dia- 
mond, St.  John,  Belmont,  American,  Lin  wood 
and  Admiral  have  none  on  hand  and  none 
ordered. 

FOND  DU  LAC,  WIS. : Bijou  has  coal  on 
hand  to  last  until  January  1.  The  Orpheum 
has  ten  weeks’  supply.  New  Garrick  has 
practically  none.  The  Idea  has  heat  included 
in  its  renting  contract. 

RENO,  NEV. : Motion  picture  theatres  here 
will  not  suffer  from  possible  coal  shortage 
or  be  forced  to  close  down,  as  they  will  be 
heated  by  oil  burners.  This  means  of  heating 
was  tested  last  year  in  the  Majestic,  and  it 
is  planned  to  extend  this  to  the  Rialto  and 
Grand  this  winter. 


BRIDGEPORT,  CONN.:  Prospects  of  a 1 
shortage  and  of  excessive  prices  is  causing  ! 
some  worry,  hut  few  houses  admit  possibility  • 
of  closing  down.  Poli’s  is  understood  to  be  'J 
protected  by  a standing  contract,  the  Elite,  j1 
Victory  and  Orpheum  have  none  on  hand  and  p 
none  in  sight.  The  Strand,  Hippodrome,  r 
Bamum,  Park,  West  End  and  Liberty  are  I1 
confident  of  a supply.  The  Empire,  Para-  h 
mount,  Dawe’s,  Bijou  and  Palace  will  burn 
oil  if  it  becomes  necessary.  The  Capitol  has  k 
a supply  of  wood  available,  should  it  bt  k 
needed. 

HARRISBURG,  PA.:  Peculiar  situation  f, 
exists  here,  making  fuel  shortage  out  of  ques-  L 
tion.  The  city  is  located  on  the  Susquehanna  l, 
river,  which  runs  through  the  hard  coal  min-  I 
ing  regions  of  the  state,  and  has  for  years  I. 
been  depositing  a supply  of  anthracite  coal, 
of  a size  adapted  to  steam-making  use,  at  j 
the  very  front  doors  of  the  city.  This  fine  j 
coal,  not  much  larger  than  sand,  is  dredged 
from  the  river.  The  principal  theatres,  in- 
cluding the  Majestic,  Orpheum,  Colonial, 
Victoria  and  Regent,  buy  city  heat,  as  do 
several  of  the  smaller  houses. 

SAN  DIEGO,  CAL. : The  fuel  situation  is 
one  phase  of  the  motion  picture  business  I 
which  does  not  affect  houses  here,  as  the  cli-  ' 
mate  is  such  that  none  of  the  theatres  have  j 
to  worry  about  coal. 

CINCINNATI,  0.:  In  addition  to  previous 
reports,  seven  theatres,  the  Royal,  Gifts,  Ohio, 
Avenue.  Rex,  Gem  and  Main,  are  heated  by 
gas,  and  hence  express  little  concern  over  the 
possibility  of  a fuel  shortage. 


New  Exhibitor  Service  by  First  National 

Offers  Free  Advertising , Publicity  and 
Exploitation  Material  for  Fall  Opening 


Associated  first  national 

PICTURES  comes  forward  with  a 
genuine  innovation  in  the  way  of  direct 
service  to  the  exhibitor.  The  service  is  to  be 
given  free  to  franchise  holders  and  exhibitors 
playing  the  First  National  product,  and  is 
instituted  with  a special  eye  to  the  assistance 
of  the  small-town  exhibitors.  The  service 
consists  in  the  distribution  of  a complete  line 
of  advertising,  publicity  and  exploitation 
fanfare  with  which  to  feature  the  fall  open- 
ing and  announce  in  effective  display  the 
many  attractions  that  are  to  come  to  the 
screen  of  the  theatre  during  the  new  season. 

The  material,  which  is  shipped  in  what  is 
termed  “ a fall  announcement  package,”  com- 
prises the  following: 

“ A two  color  campaign  press  sheet,  con- 
taining brief,  concise  news  stories  of  First 
National  attractions  and  stars  for  the  coming 
year  that  can  be  used  in  newspapers  as  a 
program  announcement  by  theatres  that  will 
play  the  First  National  schedule. 

“ Five  rotogravure  sheets  in  subdued,  hand- 
some colors.  There  is  one  each  on  Mack  Sen- 
sett’s  ‘ Suzanna,’  Richard  Walton  Tally's  ‘ The 
Masquerader,’  starring  Guy  Bates  Post;  R.  A. 
Walsh’s  ‘ Kindred  of  the  Dust,’  and  Thomas 
H.  luce’s  ‘The  Hottentot.’  A fifth  one  is  a 
composite  of  big  scenes  from  many  of  the 
forthcoming  attractions. 


To  Arrange  New  Contract 
for  Jackie  Coogan 

THE  present  contract  for  the  ser- 
vices of  Jackie  Coogan,  whose  next 
picture,  “ Oliver  Twist,”  is  soon  to 
be  released,  having  nearly  expired,  his 
parents  are  now  on  their  way  to  New 
York  from  the  coast  to  make  final  ar- 
rangements with  some  Eastern  produc- 
ers, several  of  whom  have  made  flatter- 
ing offers  for  the  services  of  the  child 
star. 

The  last  time  the  elder  Coogans  were 
here  was  over  a year  ago,  when  they  en- 
tered into  a contract  for  Jackie’s  services 
that  has  kept  him  busy  ever  since. 


“ A five-colored  announcement  sheet  with  a 
film  strip  of  First  National  stars  and  featured 
players  and  a list  of  attractions  to  be  re- 
leased through  First  National. 

“ Sixteen  11  x 14  finely  lithographed  col- 
ored star  portraits,  including  the  following 
favorites:  Norma  Talmadge,  Constance  Tal- 
madge,  John  Bairymore,  Richard  Barthelmess, 
Guy  Bates  Post,  Katherine  MacDonald, 
Jackie  Coogan,  Charlie  Chaplin,  Hope  Hamp- 
ton, Mabel  Normand,  Dorothy  * Phillips, 
Miriam  Cooper,  Buster  Keaton,  Anita  Stew- 
artt,  Claire  Windsor  and  Strongheart,  the 
wonder  dog. 


“ A slide  enabling  exhibitors  to  make  a 
screen  announcement  of  the  comiqg  annual 
opening  display. 

“ A postcard  to  request  cuts  and  mats  repro- 
duced in  the  press  sheet  from  the  First 
National  exchange.  The  cuts  and  mats  in  this 
press  sheet  will  be  supplied  without  charge.  v 

“ Miscellaneous  material  consisting  of  pro- 
gram suggestions,  samples  of  miniature  star 
photographs  to  be  given  away  at  small  cost, 
lobby  strips  with  the  pert  and  pertinent  slo- 
gans from  the  First  National  symbol,  ‘ Stand- 
ing Room  Only.  A First  National  Attraction 
Today,’  ‘ Look,  Who’s  Here  for  the  Whole 
Year,’  the  latter  being  especially  appropriate 
for  exhibitors  featuring  First  National  attrac-  ; 
tions  and  wish  to  sell  their  patrons  on  this  < 
standard  of  entertainment. 

“ Equally  valuable  with  the  element  of  J 
timeliness  for  a fall  display  are  the  all-year  . 
advertising  and  exploitation  possibilities  that 
t he  announcement  package  offers.  Some  of  I 
the  rotogravure  sheets  feature  special  attrac- 
tions, but  the  composite  one  can  be  used 
throughout  the  year  as  well.  In  the  case  of 
the  star  portraits  these  are  adaptable  as  long 
as  .the  theatre  contemplates  using  any  attrac-  . 
tions  with  these  stars.  Second  only  to  the  < 
precedent  established  in  a stupendous  fall 
opening  is  the  exploitation  aid  that  these  ac-  j 
eessories  offer.” 


'eptember  30,  1922 


1604e 


Valentino  Troubles  Are 
Aired  in  Court 

Rodolph  Valentino,  through  his  attorney, 
rthur  Butler 'Graham,  recounted  his  troubles 
ith  the  Famous  Players-Lasky  organization 
3fore  the  New  York  Supreme  Court  during 
le  week. 

Among  the  charges  lodged  by  the  star,  in 
le  hope  of  severing  his  connections  with  the 
rodueing  company  was  one  that  the  latter 
ad  mentioned  the  names  of  two  women  as 
3-stars  in  the  advertising  o f the  picture, 
Blood  and  Sand,”  which  he  claimed  was 
gainst  the  conditions  of  the  contract. 
Valentino  also  claimed  he  had  been  put  to 
onsiderable  physical  disadvantage,  and  that 
ae  salary  of  $i,250  a week  was  inadequate, 
le  said  the  company  had  given  him  a dressing 
00m  smaller  than  a cell  in  a building  reserved 
or  “ extras  ” though  several  dressing  rooms 
rare  available  in  the  building  reserved  for 
tars. 

His  attorney  also  contended  that  a request 
or  a couch  in  the  star’s  dressing  room  re- 
ulted  only  in  the  placing  there  of  a table,  a 
tool  and  two  small  chairs.  Because  of  this 
Jleged  treatment  Valentino  quit  work  last 
aonth  and  came  to  New  York. 

Famous  Players-Lasky,  through  its  attor- 
ieys,  Guggenheim,  Untermyer  and  Marshall, 
sked  the  Supreme  Court  for  an  injunction  re- 
training Valentino  from  acting  for  anyone 
ise  until  his  contract  expires  in  February, 
924.  Decision  was  reserved. 


Mrs.  Samuel  Katz , Wife 
of  Chicago  Exhibitor, 
Passes  Away 

The  1 ffices  of  the  Tivoli,  Chicago,  Riviera 
aid  Roosevelt  theatres,  of  Chicago,  were 
dosed  over  the  past  week-end  in  tribute  to 
die  passing  away  of  the  wife  of  Exhibitor 
Samuel  Katz.  Particulars  in  further  refer- 
■nce  to  Mr.  Katz’  bereavement  were  not  avail- 
ible  upon  going  to  press. 


Carter  De  Haven  Host  at 
N.  Y.  Luncheon 

ONE  HUNDRED  AND  TWENTY- 
FIVE  leading  exhibitors,  represent- 
atives of  the  daily  and  the  motion 
picture  trade  press  greeted  Carter  De- 
Haven,  whose  two-reel  comedies  are  now 
being  released  through  the  Film  Booking 
Offices  of  America,  at  an  informal  lun- 
cheon at  the  Hotel  Astor  in  New  York 
on  Monday,  September  18th.  Mr.  De- 
Haven  was  the  host  of  the  afternoon. 

The  F.  B.  O.  comedy  star  is  making 
a Coast  to  Coast  tour  and  in  every  city  is 
renewing  acquaintances  with  old  friends 
and  making  a host  of  new  ones.  At  the 
Hotel  Astor  on  last  Monday  he  kept  his 
audiences  laughing  during  the  entire  lun- 
cheon with  a running  fire  of  stories  and 
“ gags.”  The  entire  gathering  was  strictly 
informal  and  not  a serious  note  was 
sounded. 


$500 ,000  House  Opens 
at  Elizabeth , N.  J. 

The  Regent  theatre  at  Elizabeth,  N.  J.,  one 
of  the  handsomest  and  best  appointed  motion 
picture  theatres  in  the  country,  erected  at  a 
cost  of  $500,000,  recently  opened  with  an  all 
First  National  program.  This  big  house 
forms  another  link  in  the  New  Jersey  chain 
controlled  by  the  Fabian  Enterprises,  of  which 
Jacob  Fabian,  second  vice  president  of  Asso- 
ciated First  National  Pictures,  Inc.,  is  the 
head. 

The  Regent  opened  on  Wednesday,  Sept. 
6th,  with  Guy  Bates  Post  in  “ The  Masquer- 
ader,” Buster  Keaton  in  “ Cops,”  and  other 
First  National  Attractions.  The  initial  show- 
ing was  an  invitation  affair.  The  mayor  of 
Elizabeth,  who  was  one  of  the  guests  of  honor, 
made  a talk  in  which  he  praised  motion  pic- 
tures and  came  out  squarely  in  favor  of  Sun- 
day picture  shows.  John  K.  English,  presi- 
dent of  the  Elizabeth  Chamber  of  Commerce, 
also  spoke  and  presented  George  K.  Robin- 
son, the  manager  of  the  Regent,  with  a letter 
from  the  Chamber  of  Commerce. 


Charnas  Proves  Lavish 
Host  to  Exhibitors 

Harry  Charnas,  president  of  the  Standard 
Film  Service  Company  of  Cleveland,  the  larg- 
est independent  film  exchange  in  the  country, 
entertained  all  of  northern  Ohio  motion  pic- 
ture exhibitors  and  their  families  last  Wednes- 
day evening  at  a dinner-dance,  followed  by  a 
premiere  screening  of  “ Rich  Men’s  Wives,” 
the  first  Preferred  Picture  released. 

There  were  approximately  450  guests 
assembled  at  the  Carlton  Terrance,  the  scene 
of  the  Standard  Film  party.  Invitations 
were  issued  to  every  exhibitor  in  the  north- 
ern Ohio  territory.  And  every  exhibitor  had 
the  privilege  of  bringing  one  guest.  Never 
before  has  an  independent  exchange  enter- 
tained on  so  lavish  a scale  nor  has  an  indepen- 
dent exchange  ever  staged  a premiere  screen- 
ing so  elaborately. 

“ Rich  Men’s  Wives,”  as  Fred  Desberg,  of 
Loew’s  Ohio,  Inc.  said,  “ is  a real  picture. 
Every  exhibitor  present  at  the  screening,  and 
every  competitive  excliangeman  who  saw  it, 
agreed  that  it  contained  every  element  for  suc- 
cess. Film  men  were  particularly  enthusiastic 
over  the  Prizma  title  decorations. 


Labor  Troubles  Loom  for 
Toronto 

Labor  troubles  are  looming  up  for  Toronto 
exhibitors  as  a result  of  the  demand  of  thea- 
tre employes  for  the  restoration  of  the  1921 
scale  of  wages  for  musicians,  projection  ma- 
chine operators,  electricians,  stage  hands,  and 
other  organized  workers. 

A walkout  was  threatened  on  September  7, 
but  it  was  averted  by  the  arranging  of  a two 
weeks’  truce  by  W.  Covert,  business  represen- 
tative of  the  projection  machine  operators. 
The  differences  are  far  from  being  settled. 
The  locals  pointed  out  that  they  had  accepted 
a 10  per  cent  reduction  in  wages  last  winter 
when  business  conditions  were  causing  the  ex- 
hibitors considerable  worry,  but  they  now  want 
the  old  rates  of  pay  restored. 


Canadian  Producers  Pro- 
tect Pictures 

At  a conference  of  delegates  representing 
the  active  and  proposed  Canadian  producing 
units,  held  at  Ottawa,  September  16,  it  was 
decided  to  reserve  for  Canadian  management 
the  distribution  of  all  productions  made  with 
Canadian  capital  on  Canadian  soil. 

By  the  adoption  of  this  policy,  Canada 
does  not  establish  a new  precedent,  but 
merely  elects  to  exercise  the  same  rights  en- 
joyed by  the  United  States,  Great  Britain, 
Italy  and  France,  in  regard  to  the  market- 
ing of  their  product. 

The  paramount  factor  in  determining  this 
move  on  the  part  of  Canadian  producers  is 
the  preferential  tariffs  and  special  commer- 
cial treaties  in  force  between  the  Dominion 
and  a majority  of  the  foreign  countries. 


Schnitzer  Baby  F . B.  O. 
Latest  Star 

Mr.  and  Mrs.  Joseph  I.  Schnitzer  are  receiv- 
ing congratulations  on  the  birth  of  a daughter, 
who  arrived  on  Sunday,  September  17th.  The 
F.  B.  O.  vice-president  brought  the  news  to 
the  Home  Office  on  Monday  morning,  and 
there  was  general  rejoicing  throughout  the  big 
R-C  building. 

Little  Miss  Schnitzer  will  be  called  Joan. 


John  C.  Flinn  Elected  President  of  A.  M.  P.  A. 
Victor  Shapiro  Made  Vice-President 

AT  the  annual  election  of  officers  of  the  Associated  Motion  Picture  Adver- 
tisers, held  in  New  York  City  at  the  Cafe  Boulevard,  on  Thursday,  Septem- 
ber 14th,  the  following  ticket  was  selected  for  the  new  term: 

President,  John  C.  Flinn,  of  Famous  Players-Lasky;  vice-president,  Victor 
Shapiro,  of  Pathe;  secretary,  Thomas  G.  Wiley,  of  Photo  Repro;  and  treasurer, 
Horace  Judge,  of  First  National. 

The  Board  of  Directors  comprises:  Charles  Barrell,  A.  M.  Botsford,  Arthur 
Brilant,  Howard  Dietz,  Paul  Lazarus,  P.  A.  Parsons,  Nat.  Rothstein,  Harry  Reich- 
enbach,  C.  L.  Yearsley. 

Managing  Editor  A.  M.  P.  A.  Bulletin,  J.  M.  Loughborough. 

Chancellor  Chamber  of  Commerce,  Samuel  D.  Palmer. 

The  only  opposition  in  the  ticket  was  for  the  office  of  vice-president.  Mr. 
Shapiro  running  against  J.  W.  O’Mahoney,  of  Educational,  Mr.  Shapiro  being 
elected.  Later  his  election  was  made  unanimous  by  a rising  vote. 

Mr.  Flinn  succeeds  C.  L.  Yearsley,  who  retires  as  president  to  become  a mem- 
ber of  the  Board  of  Directors.  After  the  result  of  the  election  had  been  an- 
nounced Paul  Gulick  paid  tribute  to  the  splendid  work  done  by  Mr.  Yearsley  and 
the  other  retiring  officers  of  the  A.  M.  P.  A.  Mr.  Flinn  was  then  called  on  for  a 
speech.  He  said: 

“ I feel  a particular  pleasure  in  being  elected  for  the  reason  that  I have 
been  away  from  New  York.  To  come  back  and  be  received  like  this  is  gratify- 
ing. I hope  we  can  accomplish  much  during  the  coming  year.  I have  been  a 
member  of  the  A.  M.  P.  A.  ever  since  it  was  started  some  six  or  seven  years  ago, 
and  can  look  back  with  pride  on  its  splendid  record.  While  every  other  similar 
organization  has  disintegrated,  the  A.  M.  P.  A.  has  stuck.  There  is  a very  good, 
definite  reason  for  this.  The  officers  you  had  heretofore  stuck  on  the  job.” 

“ My  hat  is  in  the  ring  with  John  Flinn,”  said  Mr.  Shapiro.  “I  hope  I shall 
be  something  more  than  John  Flinn’s  only  vice.” 

Harry  Wilson,  a publicity  man  from  the  Coast  who  attended  the  meeting,  ex- 
tended greetings  from  the  Western  Association  of  Motion  Picture  Advertisers. 


1604f 


Motion  Picture  New 


Colored  Picture  Syndicate  Formed 


William  Travers  Jerome  Announces 
Corporation  to  Develop  New  Process 


Gene  Stratton-Porter  Enter. 
Production  Field 


^ William  Travers  Jerome,  former  Dis- 
trict Attorney  of  New  York  county,  of 
the  formation  of  a syndicate  to  develop  and 
perfect  a new  process  for  coloringm  otion  pic- 
tures. The  organization  is  controlled  by 
forty-live  business  men  who  have  subscribed 
$1,000,000.  The  process  was  invented  by 
Daniel  1 rost  Comstock,  a scientist  and  engi- 
neer, who  for  several  years  has  been  a member 
of  the  faculty  of  the  Massachusetts  Institute 
of  Technology. 

The  first  public  showing  of  a complete  film 
under  the  new  process,  which  is  said  to  be  the 
most  inexpensive  applied  to  moving  pictures, 
will  be  shown  in  New  York  in  October. 

The  Tecni  Color,  Inc.,  the  name  of  the  new 
corporation  was  chartered  in  Delaware  on 
September  12,  with  a subsidiary  concern  in 
Maine  called  The  Tecni  Colored  Picture  Cor- 
poration of  Maine. 

Dr.  Herbert  T.  Kalmus,  a member  of  the 
industrial  engineering  firm  of  Kalmus,  Com- 
stock and  Wescott  of  Boston  is  the  president 
of  the  new  company.  William  Travers 
Jerome  is  vice-president,  and  the  directors  are 
Will  mm  Hamlin  Childs  of  Brooklyn,  Eversley 
Childs,  president  of  the  Bon  Ami  Company, 
X.  T.  Pulsifer,  president  of  Valentine  & Co., 
Thomas  W.  Slocum,  of  Minot,  Hooper  & Co., 
C.  E.  Danforth,  a broker;  Alfred  W.  Erickson, 
of  t lie  Erickson  Co.,  Inc.;  and  Alfred  Fritzsch 
of  the  Grinnell  Company,  Inc.  Marcus  Loew 
will  he  added  to  the  directorate  next  Tuesday. 

Among  others  who  are  interested  in  the 
syndicate  are:  Frederick  H.  Ecker,  Vice  Presi- 
dent and  Director  of  the  Metropolitan  Life  In- 
surance Company;  Horace  S.  Wilkinson. 
Chairman  of  the  Board  of  the  Crucible  Steel 
Company;  William  L.  Ward,  the  Republican 
boss  in  Westchester  County;  Henry  A.  Col- 
gate, Secretary  of  Colgate  & Co. : Austen  Col- 


gate, Second  Vice  President  and  Director  of 
Colgate  A Co. ; Leroy  \\  . Baldwin,  President 
of  the  Empire  Trust  Company  of  120  Broad- 
way; Nicholas  ■ M.  Schenck,  Secretary  of 
Loew's  Theatrical  Enterprises ; H.  Hobart 
Porter,  the  consulting  engineer;  James  C.  Col- 
gate of  3(3  Wall  Street,  and  Frank  Foster  of 
the  Congoleum  Company. 


Lieber  Will  Open  New  In- 
dependent Office 


The  H.  Lieber  Company  of  Indianapolis, 
who  have  been  handling  their  state  right  fea- 
tures in  conjunction  with  First  National  at- 
tractions in  that  district,  will  open  a new 
office  within  the  next  few  weeks  to  handle 
independent  films  exclusively.  They  have  pur- 
chased the  entire  Warner  Brothers  series,  also 
special  C.  C.  Burr  attractions,  and  will  con- 
tinue to  buy  the  biggest  and  best  pictures 
available  to  the  independent  distributors. 

They  are  entering  into  contract  with  the 
Cusack  Company  for  billboard  display  on  their 
coming  attractions,  which  will  surpass  any- 
thing in  the  way  of  co-operation  the  exhibitor 
has  ever  had  in  this  district,  in  the  way  of 
selling  attractions  direct  to  the  public. 

Mr.  M.  J.  Doody,  who  will  manage  the  ex- 
change, in  a letter  to  Motion  Picture  News 
states  that  the  outlook  is  very  promising  for 
independent  pictures  in  consideration  of  the 
exceptional  product  now  on  the  market  as 
practically  all  of  the  big  pictures  have  already 
been  sold  in  the  key  cities.  He  adds  that  busi- 
ness conditions  in  general  have  shown  a decided 
turn  for  the  better  and  that  the  next  few 
months  will  entirely  eliminate  that  malady 
which  has  genreally  been  referred  to  as 
grief.” 


One  of  the  most  attractive  and  interestinj 
production  announcements  for  the  fall  am 
winter  season  comes  from  Gene  Stratton 
Porter,  who  has  just  returned  to  Los  Angele 
from  a summer  vacation 
spent  among  the  birds 
flowers,  and  swamps  o 
her  beloved  Limberlos 
country  in  Indiana 
Mrs.  Porter  has  de 
c-ided  that  after  mam 
years  waiting,  she  ii 
ready  to  produce  her  owi 
stories  in  pictures,  undei 
her  own  supervision 
Her  books  include  sue! 
successes  as  “ Th< 
Harvester,”  “Michael  O’Halloran,”  “ The  Girl 
Laddie,"  “ Her  Father’s 


4 


Gene  Stratton  Porter 


of  Limberlost,”  7 

Daughter,”  “ Freckles,”  “ At  the  Foot  of  th< 
Rainbow,"  “ A Daughter  of  the  Land,”  am 
“ The  Fire  Bird.” 

“ Michael  O’Halloran  the  story  of  tfa< 
best  beloved  and  most  widely  known  youngstei 
of  modei'n  fiction — has  been  chosen  for  the  ini 
tial  production.  It  will  be  screened  with  ar 
all-star  cast,  and  a competent  technical  stafl 
of  skilled  picture  makers,  at  the  luce  Studios 
where  Mrs.  Porter  will  give  it  her  daily  per 
sonal  attention.  She  will  supervise  the  entin 
production. 

Because  Mrs.  Porter  has  strenuously  ob- 
jected to  the  practice  of  many  producers 
changing  the  theme  and  spirit  of  novels  when 
adapting  them  to  the  screen,  she  has  persis- 
tently refused  offers  from  picture  producers 
for  the  screen  rights  to  her  novels. 


Business  Picking  Up  in 
Atlanta  Territory 

Business  is  picking  up  in  the  Atlanta  terri- 
tory, according  to  word  from  M.  Mitchell,  man- 
ager of  the  Standard  Productions,  whose  head- 
quarters are  in  Atlanta.  Writing  to  Motion' 
Picture  News  lie  says:  “ May  I not  congratu- 
late you  on  an  independent  issue?  This  kind 
of  co-operation  spells  success  for  the  inde- 
pendent pictures,  and  I am  sure  that  the  good 
work  that  you  have  started  will  produce  satis- 
factory results. 

“ Business  in  the  Atlanta  territory  is  pick- 
ing up  and  we  are  looking  forward  to  a won- 
derful fall  and  winter  season.  Also  wish  to 
say  that  the  Exhibitors  are  on  the  lookout 
for  good  independent  productions  and  those 
with  merit  have  no  trouble  in  being  exhibited! 
in  the  big  first  run  houses.  V e have  been  verv 
fortunate  in  securing  Warner  Brothers'  big  in- 
dependent productions  and  I do  not  hesitate 
to  say  that  we  are  e xpecting  to  do  big  busi  ie=r 
with  them.” 


Kansas  Puts  Ban 
‘Movie  Cop” 


t ( \ 


on 


Scenes  from  Cecil  B.  DeMille’s  Paramount  picture,  '‘-Manslaughter,”  his  latest  contribution  to  the  screen 


“ Any  burlesque  of  an  officer  of  the  law  or 
any  scene  which  would  tend  to  create  disre- 
spect for  any  law.  Federal  or  State,  or  miti- 
gate against  its  proper  enforcement,  shall  be 
eliminated." 

That  is  the  resolution  passed  by  the  Kan- 
sas State  Board  of  Review.  The  “ movie  cop  ”■ 
is  doomed  in  Kansas.  The  ruling,  according 
to  members  of  the  Censor  Board,  not  only  pro-  a 
liibits  a comical  role  in  police  attire,  but  for- 1 
bids  “ making  light " of  the  Prohibition  - 
Amendment. 


eptember  jo,  1922 


1604g 


osmopolitan  Leases  London 
House 

Simultaneously  with  the  sig- 
nal success  of  Marion  Davies  in 
“ When  Knighthood  Was  in  Flower  ” 
it  the  New  York  Criterion  comes  the 
lews  by  cable  from  London  that  Cos- 
nopolitan  has  leased  the  Scala  Theatre, 
.vhere  this  historical  picture  will  begin 
an  indefinite  run  the  first  of  October. 
The  Scala  is  London’s  finest  and  most 
fashionable  film  theatre,  and  the  fact 
:hat  the  Prince  of  Wales  has  given  royal 
approval  to  this  pictorial  romance  of 
English  royalty  means  that  it  will  be- 
come the  vogue  in  England. 

Jack  Potter,  of  Philadelphia,  who  has 
become  the  representative  of  the  Hearst 
publications  abroad,  took  the  film  to  Lon- 
don and  was  commanded  to  give  a pri- 
vate showing  at  York  House,  the  town 
residence  of  the  Prince  of  Wales. 


pyramid  Pictures  to  Film 
on  West  Coast 

Production  activities  of  Pyramid  Pictures, 
c.,  will,  according  to  announcement  this  week, 
extended  to  Hollywood,  where  two  feature 
lotoplays  will  be  made  with  Ray  C.  Small- 
>od  in  charge  of  production.  “ The  Deer- 
tyer,”  James  Fennimore  Cooper’s  famous 
ivel,  and  “ What  Fools  Men  Are,”  will  be 
ade  on  the  coast.  In  Pyramid’s  Astoria 
j.  I.)  studios,  George  Terwilliger  will  make 
Wife  in  Name  Only,”  by  Bertha  M.  Clay, 
id  a second  director  will  make  Joseph  C. 
ncoln’s  “ Captain  Eri.” 

An  official  of  the  company  said : “ In  ex- 
uding the  scope  of  our  production,  activities 
ive  outgrown  one  or  two  studios.  We  must 
ive  ample  room  in  which  to  move,  and  just 
rapidly  as  we  can  come  to  it,  we  shall  put 
If  a dozen  productions  into  work  simultan- 
usly.” 


The  Oliver  Morosco  production, 


A few  scenes  describing  dramatic  moments  in  “ Missing  Millions,”  starring  Alice  Brady. 


Harold  Lloyd’s  “Dr.  Jack” 
Shipped  to  New  York 

HAROLD  LLOYD’S  new  feature 
comedy  production,  titled  “ Dr. 
Jack,”  has  been  shipped  to  New 
York,  according  to  word  from  the  Pathe 
home  office.  The  picture  was  completed 
at  the  Hal  Roach  studios  several  weeks 
ago  and  was  recently  given  a “ try-out  ” 
before  the  regular  patrons  of  the  Strand 
Theatre,  Pasadena,  Cal.  The  Pathe  home 
office  reports  that  the  consensus  of  ver- 
dicts on  the  new  picture  is  “ ‘ Dr.  Jack  ’ 
contains  more  laughs  than  ‘ Grandma’s 
Boy.’  It  is  liikely  that  Lloyd’s  new  mul- 
tiple-reel comedy  will  be  showing  before 
the  public  before  the  end  of  the  year. 

In  the  cast  of  “ Dr.  Jack  ” besides 
Harold  Lloyd  and  Mildred  Davis,  are 
Eric  Mayne,  John  T.  Prince,  C.  Norman 
Hammond  and  Oscar  Morgan.  The  pic- 
ture was  directed  by  Fred  Mewmeyer 
from  the  story  by  Hal  Roach,  Sam  Tay- 
lor and  Jean  Havez. 


Gladys  Walton  ’s  Latest y 
Bret  Harte  Story 

Gladys  Walton’s  latest  feature  picture, 
adapted  by  Universal  from  “M’liss,”  one  of 
Bret  Harte’s  most  famous  stories,  will  he  re- 
leased under  the  title  “The  Girl  Who  Ran 
Wild.” 

Universal  officials  explain  that  the  title 
change  was  made,  not  because  of  any  com- 
mercial motive,  but  because  another  film  com- 
pany requested  it. 

Years  ago,  so  it  is  e plained,  Mary  Pick- 
ford  made  a picture  called  “M’liss.”  Al- 
though prints  of  this  picture  are  no  longer 
available,  Universal  was  requested  not  to  use 
the  title  and  readily  acceded  to  the  request 
as  a courtesy  to  the  other  company. 

“The  Girl  who  Ran  Wild”  has  been  com- 
pleted and  the  first  print  received  in  New 
York  from  Universal  City. 

The  picture  will  be  released  October  9,  and 
constitutes  the  eighth  unit  of  the  “Winning 
Nine,”  Universal’s  first  group  of  1922-1923 
attractions. 


Goldwyn  Opens  Branch  at 
Indianapolis 

Goldwyn  Distributing  Corporation  has 
opened  another  new  branch  office.  It  is  in 
Indianapolis,  Inch,  and  is  located  at  Nos.  438- 
440  Illinois  street. 

The  name  of  the  manager  of  the  Indian- 
apolis branch,  and  also  of  the  new  sub-office 
to  be  opened  by  Goldwyn  in  Milwaukee  will 
be  announced  within  a short  time.  It  is  ex- 
pected that  a third  new  exchange  will  shortly 
he  opened. 


“ Slippy  McGee,”  contains  these  scenes 


1f,04h 


Motion 


Picture 


N e wi 


Pathe  Lists  October  1st  Releases 

Schedule  Headed  by  Leo  Maloney  in 
“Deputized”  and  12th  Roland  Episode 


PATHE'S  October  1st  release  schedule  is 
headed  by  Leo  Maloney  in  “ Deputized,” 
one  of  the  Range  Rider  series.  Horse- 
manship, some  realistic  two-fisted  hard  light- 
ing, and  a story  of  complications  built  around 
the  jealousy  of  a misguided  husband  are  pre- 
sented as  the  high-lights  of  the  new  western. 
In  the  “ The  Abyss,”  the  twelfth  episode  of 
Hath  Poland's  serial,  “ The  Timber  Queen,” 
t he  heroine  is  faced  with  some  new  thrillers, 
including  her  imprisonment  in  a shack  mount- 
ed on  rollers  which  is  sent  sliding  down  the 
hillside  towards  the  brink  of  a deep  chasm 
while  the  hero,  outside,  resolutely  tries  to  break 
his  way  into  the  moving  prison  and  effect  a 
rescue. 

The  Hal  Roach  comedy  released  on  October 
1st,  presents  Paul  Parrott  with  Jobyna  Ral- 
ston in  a comic  reel  of  pageantry  entitled, 
“ Face  the  Camera.”  In  the  Aesop’s  Film 
Fable,  “ The  Big  Flood,”  it  literally  “ rains 
cats  and  dogs.”  It  is  an  animated  cartoon  with 
Farmer  A1  Falfa  and  the  whole  Paul  Terry 
menagerie  doing  and  suffering  an  ark-full. 

“ Pay  Your  Dues  ” is  the  Harold  Lloyd  re- 
issue in  this  schedule.  The  comedian  is  in- 
veigled into  a secret  society  which  employs 
imitation  horrors  wonderfully  ingenious  and 
abundant.  “ Snub  ” Pollard  has  his  full  share 
in  these  proceedings.  But  Bebe  Daniels  springs 
a few  horrors  of  her  own  in  time  to  save  the 
victim’s  life  and  sanity,  and  he  is  able  to  turn 
the  tables  neatly  on  bis  tormentors. 

Pathe  Review  No.  175  presents  in  its  series 
of  photographic  views  a charming  “ silhouette 
of  Nature”;  a bit  of  life  in  the  Congo  coun- 
try, Africa ; an  object  lesson  in  the  visible 
effect  upon  individuals  in  a life  crisis;  a dog’s 


own  story  of  his  best  friend;  and  a beautiful 
Pathecolor  example  showing  the  olive  harvest 
in  Tunisia. 


Noah  Never  Had  an  Ark 
It  Was  a Pyramid 

O.  C.  Getsinger,  archeological  student,  is  in 
town  with  the  first  two  of  a series  of  animated 
diagrams  dealing  with  the  original  sources  of 
historical  and  Biblical  facts  and  fancies. 

The  first  of  these  takes  up  the  origin  and 
meaning  of  the  signs  of  the  Zodiac  and  the 
second  deals  with  the  making  of  the  Pyramids 
of  Egypt,  one  of  which  it  seems,  according 
to  Mr.  Getsinger,  was  built  by  Noah,  as  a 
refuge  from  the  flood,  instead  of  the  wooden 
ship  described  in  the  Bible. 

Mr.  Getsinger’s  subjects  are  not  without  in- 
terest, but  seem  better  suited  to  the  class-room 
than  the  motion  picture  theatre. 

Geo.  IT.  Wiley,  Incorporated,  is  handling  the 
film.  It  was  made  under  the  personal  direc- 
tion of  Mr.  Getsinger,  with  the  assistance  of 
William  Hopkins,  artist  and  James  T.  Giboney, 
cameraman. 

Cast  Is  Announced  for  New 
Leah  Baird  Feature 

The  fourth  Leah  Baird  attraction  for  Asso- 
ciated Exhibitors  is  well  under  way.  It  is 
being  directed  by  Wallace  Worsley.  Dorian 
Neve  wrote  the  story,  which  at  present  bears 
the  title,  “ All  Mine.”  Prominent  in  the  cast 
are  Richard  Tucker,  Walter  McGrail  and  Tom 
Santschi. 


The  above  scenes  in  the  Pathe  serial,  starring 

Charles  Hutchinson,  a George  B.  Seitz  production, 
indicate  why  “ Speed  ” is  so  named. 

Two  Lichtman  Subjects  tc 
Be  Released  Shortly 

October  15  is  the  release  date  set  for  “ Shad 
ows,”  the  second  release  of  the  A1  Liehtmar 
Corporation.  Incidentally  it  is  the  second  pic- 
ture to  be  made  for  Lichtman  by  B.  P.  Sc-hul 
berg,  president  of  Preferred  Pictures,  Inc. 

The  production  is  practically  completed  ant 
reaches  that  stage  almost  simultaneously  witl 
“ Thorns  and  Orange  Blossoms  ” which  Loui; 
J.  Gasnier  is  directing.  The  production  title 
for  “ Shadows  ” was  “ Ching,  Ching,  China 
man,”  the  story  of  which  was  written  bj 
Wilbur  Daniel  Steele.  The  other  picture  i; 
based  on  the  novel  by  Bertha  M.  Clay  anc 
will  be  released  about  six  weeks  aftei 
“ Shadows.” J|| 

Two  More  Best-Sellers  Are 
Acquired  by  William  Fox 

WILLIAM  FOX  continues  his  am- 
bitious shopping  tour  among  the 
high-class  contributions  to  popular 
fiction.  His  latest  acquisitions  in  the 
field  of  the  best-sellers  are  Booth  Tar- 
kington’s  “ Gentle  Julia  ” and  E.  M. 
Hull’s  “ The  Shadow  of  the  East.”  a se- 
quel to  Mr.  Hull’s  now  famous  “ The 
Sheik.” 

“ Gentle  Julia  ” is  typically  American  in 
atmosphere  and  deals  with  a young 
woman  in  a fair-sized  city,  who  is  pur- 
sued by  numerous  swains.  Each  of  these 
ardently  presses  his  suit  but  in  the  end 
loses  out.  The  book  is  to  be  made  into 
a big  Fox  production.  “ The  Shadow  of 
the  East  ” is  the  story  of  a voung  Eng- 
lishman and  his  numerous  affairs  of  the 
heart.  The  locales  shift  from  Japan  to 
England,  thence  to  Africa  and  finally 
back  to  England  again.  ‘ 


Scenes  from  ‘‘The  Sin  Flood,”  Goldwyn  production,  with  a cast  of  notable  screen  players 


1605 


Scene  from  “ Confidence,”  the  Universal  production  starring  Herbert  Rawlinson 

Associated  Exhibitors’  October  List 

Martin  Johnson  Adventure  Film,  Kohn - 
Cabanne  Picture  and  MacManus  Feature 


ANNOUNCEMENT  is  made  by  Associated 
Exhibitors  of  the  three  productions 
scheduled  for  release  during  the  month 
of  October.  They  are  Martin  Johnson’s  “ The 
Head  Hunters  of  the  South  Seas,”  set  for  Oc- 
tober 1st;  the  Dependable  Pictures  attraction, 
“ Till  We  Meet  Again,”  produced  by  William 
Christy  Cabanne  and  scheduled  for  October 
15th;  and  the  Edward  MacManus  production, 
“ The  Woman  Who  Fooled  Herself,”  to  be  re- 
leased October  29th. 

In  its  statement  describing  the  new  Martin 
Johnson  film,  Associated  Exhibitors  writes  as 
follows : “ It  includes  scenes  from  the  actual, 
every  day  life  of  the  savage  head  hunters;  a 
weird  and  frenzied  tribal  dance ; some  remark- 
able shark  pictures,  a strange  tribe  of  pygmies 
who  live  in  trees  and  climb  about  with  the 
dexterity  of  monkeys,  and,  for  perhaps  the 
first  time,  a real  earthquake  recorded  on  film.” 
On  September  15th  Associated  will  present 
Morris  Kohn’s  Dependable  Pictures  attraction 
“ Till  We  Meet  Again.”  This  is  a William 
Christy  Cabanne  production.  The  cast  is 
headed  by  Mae  Marsh,  and  includes  Norman 
Kerry,  Martha  Mansfield,  J.  Barney  Sherry, 
Julia  Swayne  Gordon,  Cyril  Chadwick,  Walter 
Miller,  Dick  Lee.  Tammany  Young,  Danny 
Hays  and  Fred  Kalgren.  It  was  adapted  by 
Edmund  Goulding  from  the  story  by  William 
Christy  Cabanne.  It  is  said  to  contain  a wide 
variety  of  scenes  and  large  and  costly  sets  as 
well  as  a gripping  plot. 

October  29th  is  the  date  set  for  the  release 
of  Edward  A.  MacManus’  six-reel  production, 
“ The  Woman  Who  Fooled  Herself.”  From  an 
original  story  by  Charles  A.  Logue,  this  at- 
traction offers  as  the  featured  players,  May 
Allison  and  Robert  Ellis.  It  was  co-directed 
by  Mr.  Logue  and  Mr.  Ellis.  Others  in  the  east 
include  Robert  Schabel,  Louis  Dean,  Frank 
Currier,  Raphael  Arcos  and  Bessie  Wharton. 
The  story  deals  with  a beautiful  Broadway 


favorite  who  is  made  the  tool  of  American 
capitalists  in  their  efforts  to  secure  certain  rich 
interests  in  South  America.  The  production 
was  made  in  Porto  Rico. 


Sales  Representatives  for 
Associated  Appointed 

Additional  sales  representatives  for  Asso- 
ciated Exhibitors  were  appointed  last  week. 
Harry  Sigmond,  well-known  in  the  film  circles 
of  the  Northwest,  goes  to  the  Seattle  office. 
D.  R.  Davis,  who  has  been  associated  with 
Pathe's  St.  Louis  and  Chicago  offices,  has  been 
placed  in  charge  of  the  St.  Louis  branch  for 
Associated. 

Walter  F.  Haynor,  formerly  Goldwyn 
manager  at  Washington,  D.  C.,  has  been  ap- 
pointed an  Associated  Exhibitors  representa- 
tive in  the  Philadelphia  territory. 

Paul  DeOnto,  well  known  throughout  the 
Middle  West  has  been  named  an  Associated 
salesman  under  Bert  Mandelson  at  Kansas 
City. 


Shapiro  Made  Manager 
of  Boston  Office 

William  D.  Shapiro  has  resigned  as  Home 
Office  Representative  of  the  Fox  Film  Cor- 
poration to  take  charge  of  the  Franklin  Film 
Company  in  Boston.  Shapiro  is  well  known 
in  the  industry  as  he  has  been  connected  with 
it  in  various  capacities  for  many  years. 

He  started  with  the  Fox  Company  in  Boston 
seven  years  ago  and  after  a year  was  made 
assistant  manager  in  Boston.  Shortly  after  he 
was  promoted  to  foreign  manager  at  the  home 
office,  where  he  remained  about  a year.  From 
there  he  took  charge  of  the  Fox  Cleveland 
office  for  two  years. 


Ince  Announces  Titles  of 
Three  Productions 

PERMANENT  titles  of  three  of  his 
eight  forthcoming  productions  to  be 
distributed  by  Associated  First  Na- 
tional Pictures,  Inc.,  has  been  announced 
by  Thomas  H.  Ince. 

The  picture  which  has  been  in  produc- 
tion under  the  title  “ Jim,”  with  Mar- 
guerite de  la  Motte,  John  Bowers  and 
Milton  Sills,  from  Bradley  King’s  orig- 
inal story  has  been  titled  “ What  a Wife 
Learned,”  as  a result  of  a contest  con- 
ducted among  exhibitors  and  motion  pic- 
ture editors,  which  was  won  by  Harry 
W.  Wilbur,  owner  of  the  Rialto  Theatre, 
Fullerton,  Calif. 

The  picture,  which  has  been  produced 
under  the  working  title,  “ Some  One  to 
Love,”  and  in  which  Madge  Bellamy  and 
Cullen  Landis  have  the  principal  parts, 
has  been  titled  “ Ten  Ton  Love.”  The 
story  is  a tense  human  interest  drama 
built  around  the  affection  of  a circus 
elephant  for  an  abused  child  of  the  circus. 

“ The  Brotherhood  of  Hate,”  which  was 
the  working  title  of  a drama  in  which 
Frank  Keenan,  Marguerite  de  la  Motte 
and  Lloyd  Hughes  have  chief  roles,  has 
been  finally  titled  “ Scars  of  Jealousy.” 
This  was  produced  from  a story  by  An- 
thony E.  Rudd,  under  the  direction  of 
Lambert  Hillyer. 


French  Performers  Signed 
for  Century  Comedies 

Julius  Stern,  president  of  Century  Film 
Corporation,  has  cabled  his  home  office  from 
Europe  that  he  has  signed  up  the  Renault 
brothers,  a celebrated  pair  of  French  clowns. 
The  Renault  brothers  will  leave  for  this  coun- 
try shortly  and  will  go  straight  through  to 
Hollywood  to  begin  their  contract  at  the  Cen- 
tury studios. 


Scenes  from  the  Fox  production  starring  A1  St. 
John,  in  “ The  City  Chap.” 


1606 


c 


Some  of  the  scenes  in  “The  Hands  of  Nara,”  in  which  Harry  Garson  presents  Clara  Kimball  Young. 
The  subject  is  on  the  Metro  release  schedule. 


Goodman  Production  Booked 
to  Play  Cameo 

“ What’s  Wrong  with  the  Women?”  a Dan- 
iel Carson  Goodman  production  being  dis- 
tributed on  the  state  right  market  by  Equity 
Pictures,  opened  at  the  Cameo  theatre,  New 
York,  on  Sunday,  Sept.  17.  The  picture  was 
booked  at  the  Moss  house  by  Sam  Zierler  of 
Commonwealth  Filin,  the  company  distribut- 
ing the  feature  in  the  New  York  territory. 

“What’s  Wrong  with  the  Women?”  has 
also  been  booked  over  the  entire  U.  B.  0.  cir- 
cuit in  New  York.  These  are  the  first  reports 
of  big  bookings  on  the  picture  received  at  the 
Equity  office,  although  it  is  understood  that 
negotiations  are  now  under  way  in  other  ter- 
ritories where  the  picture  has  been  sold  which 
will  assure  it  a representative  first  run  in 
every  key  city. 

Mr.  Goodman’s  production  will  follow 
Marion  Davies  in  “ The  Young  Diana  ' at  the 
Cameo.  This  new  B.  S.  Moss  theatre,  while 
it  is  one  of  the  smallest  of  the  Broadway  pic- 
ture houses,  is  nevertheless  looked  upon  as  one 
of  the  most  important  houses  in  New  York. 

“What’s  Wrong  with  the  Women?  is  en- 
acted by  a cast  including  Montagu  Love,  Bar- 
bara Castleton,  Rod  La  Rocque,  Huntley 
Gordon,  Julia  Swayne  Gordon,  Wilton  Lack- 
aye  and  Constance  Bennett. 


Wm.  Fox  Revising  J ane  and 
Katherine  Lee  Comedies 

Jane  and  Katherine  Lee  have  been  brought 
back  to  the  screen  by  Fox  Film  Corporation  in 
re-edited  versions  of  some  of  their  former 
successes.  The  pictures  have  been  edited  by 
Ralph  Spence  and  cut  down  in  two  reels.  The 
first  of  the  series  of  the  comedies  is  called  " A 
Pair  of  Aces  ” and  is  made  up  of  the  funniest 
situations  and  bits  of  business  culled  from 
several  of  the  original  eight  reelers. 


“Notoriety”  Will  Have 
Special  Showing 

L LAWRENCE  WEBER  and  Bobby 
North  are  preparing  plans  for  a spe- 
• cial  presentation  on  “ Notoriety,” 
the  seven-reel  feature  recently  completed 
by  Will  Nigh.  The  picture  is  now  being 
cut  under  Nigh’s  supervision,  after  which 
unique  art  titles  by  one  of  the  foremost 
artists  of  the  day  will  be  inserted.  The 
presentation  will  celebrate  the  union  of 
L.  Lawrence  Weber  & Bobby  North  and 
Will  Nigh,  the  director.  “ Notoriety  ” is 
Nigh’s  first  picture  for  that  distributing 
firm. 

In  the  past,  every  one  of  Nigh’s  pro- 
ductions were  deemed  big  enough  to 
warrant  a special  showing.  “ Why  Girls 
Leave  Home,”  School  Days”  and  “Your 
Best  Friend,”  each  were  individually 
staged  for  private  screening  at  the  Astor 
Ballroom. 

The  cast  of  “ Notoriety  ” includes 
Maurine  Powers,  Mary  Alden,  Rod  La- 
Roque,  Geo.  Hackathorne,  Richard  Trav- 
ers, J.  Barney  Sherry,  Mona  Lisa,  Wm. 
H.  Tooker,  Anders  Randolf  and  Ida 
Waterman. 


New  Universal  Manager  in 
New  Zealand  Chosen 

Appointment  of  Clifford  F.  Eskell,  well 
known  motion  picture  man  in  Australasia,  as 
general  manager  for  Universal’s  New  Zealand 
exchanges  is  announced  by  J.  V.  Bryson, 
Universal’s  export  manager.  Mr.  Eskell’s 
headquarters  will  be  in  Wellington. 

The  new  Universal  manager  has  been  with 
the  Universal  for  two  years  most  of  the  time 
as  manager  of  the  New  South  W7ales  branch 
of  the  Universal  exchange  system  in  the 
Antipodes.  Before  joining  Universal  he  was 
identified  with  distribution  of  motion  pictures 
in  Australia  for  about  eight  years. 


Motion  Picture  New 


Goldwyn  Announces  Changes 
at  Branch  Offices 


SEVERAL  changes  at  the  branch  ex- 
changes of  Goldwyn  Pictures  Cor-  j 
poration  were  announced  this  week, 
effective  at  once. 

Nat  Barach,  for  several  years  in  charge 
of  the  Pittsburgh  office,  has  been  trans- 
ferred to  the  Cleveland  exchange,  suc- 
ceeding W.  J.  Kimes,  resigned. 

Lester  Sturm  has  been  appointed  man- 
ager of  the  Pittsburgh  office,  replacing 
Mr.  Barach. 

Thomas  W.  Brady  has  been  appointed 
in  charge  of  the  Buffalo  branch  office,  re- 
leasing George  A.  Hickey,  who  will  be 
assigned  to  more  important  work. 

J.  H.  Hill,  who  has  been  assistant  man- 
ager in  the  Kansas  City  exchange,  has 
been  promoted  to  be  the  manager  of  that  . 
branch  office. 

Goldwyn  recently  announced  the  open-  , 
ing  of  two  new  exchanges — in  Milwaukee 
and  in  Indianapolis.  No  managers  for 
these  exchanges  have  been  announced 
yet. 

A.  A.  Schayer,  formerly  assistant  man- 
ager at  Denver,  has  been  made  manager 
of  the  Goldwyn  exchange  in  that  city. 


Strong  Supporting  Cast  for 
Dustin  Farnum 

An  excellent  supporting  cast  has  been| 
chosen  for  Dustin  Farnum’s  next  vehicle, 
“While  Justice  Waits,”  according  to  an-! 
nouncement  from  the  Fox  West  Coast  Studios. 

Irene  Rich,  who  played  the  wife  in  “ A Fool 
There  Was,”  the  Fox  special  for  the  current 
season,  has  been  chosen  by  Director  Bernard 
J.  Burning  for  the  feminine  lead.  Her  work 
was  the  subject  of  much  praise  by  many  of 
the  New  York  critics.  Durning  has  to  his 
credit  the  direction  of  “ The  Fast  Mail,”  an- 
other current  Fox  special. 

Earl  Metcalf,  well  known  character  actor, 
will  play  the  role  of  George  Perkins;  Junior 
Delameter  will  play  Hunt,  Jr.;  Frank  Lee 
will  be  Jos;  Hector  Sarno,  a man;  Peaches 
Jackson,  the  man’s  daughter;  and  Gretchen 
Hartman  will  essay  the  character  of  Mollie 
Adams. 

Don  Short,  who  will  photograph  the  pic- 
ture and  who  has  been  a cameraman  for  many 
Fox  stars  in  recent  screen  plays,  is  one  of  the 
co-authors  of  the  story,  which  offers  many 
unusual  situations  and  promises  the  elusive 
“ something  new  ” so  eagerly  sought  by  picture 
exhibitors  and  fans.  The  other  co-author  is 
Charles  A.  Short,  while  the  story  was  adapted 
for  the  silver  sheet  by  Jack  Strumwasser. 


Cosmopolitan  Players  Sail 
to  Europe 

Cosmopolitan  Productions  sent  a specially 
selected  company  to  Europe  Saturday  on 
the  President  Harding,  to  film  Blasco  Ibanez’s 
story,  “The  Enemies  of  Women.”  amidst  the 
scenes  where  the  author  located  his  latest,  and 
as  many  consider  his  greatest  romance. 

The  members  of  the  cast  who  sailed  are 
Lionel  Barrymore,  Alma  Rubens,  Gareth 
Hughes,  TV . H.  Thompson,  M illiam  C oilier, 
Jr.,  and  Gladys  Hulette.  Alan  Crosland,  who 
will  direct  the  picture,  also  sailed  and  the 
party  in  addition,  includes  Daniel  Carson 
Goodman  as  company  manager;  Lynn  Shores, 
assistant  director;  Ira  H.  Morgan,  camera- 
man, and  Harry  Wild,  assistant  cameraman. 


September  30,  1922 


1607 


Scenes  from  “ The  Veiled  Woman,”  a Hodkinson  fall  release,  produced  by  Renco  Film  and  featuring 

Marguerite  Snow  and  J.  Landers  Stevens. 


Lichtman  Forms  Southern  Exchange 

Makes  Agreement  with  E.  V . Richards  for 
Distribution  of  Preferred  Pictures 


Goldwyn  Appoints  District 
Supervisors 

SEVEN  district  supervisors,  to  over- 
see distribution,  have  been  appointed 
by  Goldwyn  Distributing  Corpora- 
tion, in  addition  to  its  twenty-four 
branch  managers. 

The  country  has  been  divided  into 
seven  districts  and  each  supervisor  will 
have  several  exchanges  in  his  territory. 
The  supervisors  were  formerly  managers 
of  Goldwyn’s  branch  exchanges.  Their 
names  and  the  cities  where  they  will 
make  their  headquarters  follow: 

S.  Eckman,  Jr.,  New  York;  Ben  Fish, 
Denver;  J.  A.  Koerpel,  Cleveland;  H. 
Leonhardt,  Los  Angeles;  Arthur  Lucas, 
Atlanta;  C.  E.  Maberry,  Chicago;  W.  E. 
Truog,  Kansas  City. 


Thomas  Dixon  Enters  Field 
of  Picture  Production 

Thomas  Dixon,  author  of  “ The  Clansman  ” 
and  many  other  popular  novels  and  plays,  has 
begun  producing  for  the  screen  the  first  of  a 
series  of  photoplays  based  on  his  own  stories. 
The  new  company  is  to  be  known  as  the 
Thomas  Dixon  Corporation,  and  has  engaged 
space  at.  the  Tilford  Studio,  New  York, 
where  “ The  Beast,”  the  initial  subject  of  the 
group,  is  now  being  filmed. 

Madelyn  Clare  and  Robert  Ellis  have  been 
east  in  the  leading  roles.  Helen  Ware  and 
Gustav  Von  Seyfertitz  will  also  appear  in 
important  parts.  It  is  announced  that  Mr. 
Dixon  has  arranged  for  a stage  production 
of  “ The  Beast  ” to  follow  its  screen  presen- 
tation. 

William  A.  White,  Arthur  S.  Bandler  and 
Oscar  F.  Grab  are  said  to  be  identified  finan- 
cially with  the  new  producing  company. 


Export  and  Import  Acquires 
Latest  Negri  Film 

“ Sappho,”  the  latest  Pola  Negri  film  to  be 
brought  into  this  country,  has  been  acquired 
by  the  Export  & Import  Film  company.  It 
is  a modern,  five  part  version  of  the  world 
famous  story. 

Miss  Negri’s  visit  to  America  will  have  espe- 
cial significance  in  the  distribution  plans  now 
being  arranged  for  this  feature.  At  the  offices 
of  Export  & Import  no  information  was  given 
out  as  to  whether  the  film  would  be  placed 
on  the  independent  market  or  distributed 
through  some  national  organization. 

It  was  stated  that  three  national  distribu- 
tors were  negotiating  for  the  American  rights 
to  “ Sappho.”  Release  was  to  be  definitely 
decided  upon  this  week. 


Myron  Selznick  in  East 
to  Complete  Picture 

Myron  Selznick,  president  of  Selznick 
Pictures  Corporation,  arrived  in  New  York 
City  from  Los  Angeles  Monday,  September 
18.  He  was  accompanied  to  New  York  by 
Elaine  Hammerstein  and  Owen  Moore,  both 
stars  in  Selznick  pictures. 

His  principal  mission  in  New  York  at  this 
time  is  to  put  the.  finishing  touches  on  “ One 
Week  of  Love,”  which  was  made  on  the  coast 
and  is  being  cut  and  titled  for  release  soon 
after  the  middle  of  next  month.  Mr.  Selznick 
brought  the  working  print  of  the  picture  with 
him  from  Los  Angeles.  Miss  Hammerstein 
and  Conway  Tearle  are  co-starred. 


EV.  RICHARDS,  general  manager  of 
' the  Saenger  Amusement  Co.  of  New 
• Orleans,  and  A1  Lichtman  have  en- 
tered upon  an  agreement  covering  the  distri- 
bution of  Preferred  Pictures  through  the  A1 
Lichtman  Corporation  in  the  eleven  Southern 
States.  Under  the  terms  of  the  deal  the  A1 
Lichtman  Southern  Exchanges  will  come  into 
existence. 

The  arrangement  further  provides  for  the 
formation  of  three  subsidiary  companies  to 
operate  under  the  direct  supervision  of  Rich- 
ards who  makes  his  headquarters  in  New 
Orleans.  The  key  points  will  be  Dallas, 
Atlanta  and  New  Orleans.  One  subsidiary 
unit  will  be  known  as  the  A1  Lichtman  Ex- 
change of  Dallas,  and  will  handle  sales  in 
Texas,  Arkansas  and  Oklahoma.  The  second 
will  be  known  as  the  A1  Lichtman  Exchange 
of  Atlanta,  and  will  cover  North  and  South 
Carolina,  Tennessee,  Georgia,  Florida  and 
Alabama.  The  third  will  be  called  the  A1 
Lichtman  Exchange  of  New  Orleans,  and  will 
handle  distribution  in  Louisiana  and  Mis- 
sissippi. 

Messrs.  Richards  and  Lichtman  are  joint 
partners  in  the  transaction.  The  deal  swings 
behind  the  Lichtman  company  the  full  power 
and  prestige  of  the  Saenger  circuit  of  the- 
atres, one  of  the  most  powerful  in  the  country, 
in  view  of  the  fact  that  Richards  is  vice- 
president  and  general  manager  of  the  Saenger 
Amusement  Co. 

Final  arrangements  and  details  were  made 
by  Richards  personally  in  New  York.  E.  C. 
Leeves,  former  district  sales  manager  for 
Associated  Producers  in  Texas,  Oklahoma  and 
Arkansas,  was  also  here  earlier  in  the  week 
preparatory,  to  starting  for  Dallas,  where  he 
will  assume  the  general  managership  of  the 
Dallas  territory.  He  is  now  en  route  to  start 
operations  in  that  block  of  territory. 


At  a later  date  an  office  will  be  opened  in' 
Oklahoma  City. 

Henry  Ginsberg,  sales  manager  of  the  A1 
Lichtman  Corporation,  left  for  Atlanta  Tues- 
day evening  to  arrange  for  the  opening  of 
an  exchange  there.  From  Atlanta  he  wifi  go 
to  New  Orleans  for  a conference  with  Mr. 
Richards. 

The  New  Orleans  office  will  open  for  busi- 
ness neH  Monday  morning.  The  others  will 
start  work  as  soon  as  jmssible.  The  tie-up 
is  considered  important  in  view  of  the  support 
sure  to  be  given  the  Preferred  Pictures  by 
the  Saenger  circuit,  in  its  particular  territory. 


(< Ching, Ching, China  man  * 
Is  Changed  to  <f  Shadows  9 9 

“ Shadows  ” will  be  the  definite  title  of  the 
second  release  of  Preferred  Pictures  through 
the  A1  Lichtman  Corporation.  The  working 
title  was  “ Ching,  Ching,  Chinaman,”  but  it 
is  believed  that  the  new  name  will  be  a closer 
approach  to  the  real  character  of  the  story, 
than  the  author’s  title.  Wilbur  Daniel  Steele 
wrote  the  story,  which  is  based  on  life  in  a 
New  England  fishing  village.  Lon  Chaney  as 
Yen  Sin  carries  the  principal  role. 


Well-Known  Fun  Writers 
Added  to  Sennett  Staff 

Word  has  been  received  from  the  First  Na- 
tional home  office  to  the  effect  that  Mack  Sen- 
nett’s  scenario  department  have  been  register- 
ing unusual  activity  in  anticipation  of  the 
1922-1923  Sennett  producing  campaign  which 
is  now  opening.  Three  authors  recently  added 
to  the  staff  are  John  Grey,  Mell  Brown,  and 
Rex  Taylor.  This  trio  of  writers  have  gained 
considerable  attention  for  their  ability  toorigi- 
nate  funny  situations. 


1608 


Motion  Picture  News 


PROGRAMS  FOR  THE  IF  E E K OF  SEPT.  17TH 


With  First  Run  Theatres 


IF  I R E REPORTS  FROM  CORRESPONDENTS 


NEW  YORK  CITY 


Capitol  Theatre — 

Overture  — “ Pagliacci,”  Capitol 
Grand  Orchestra. 

Musical  — “ Hungarian  Fantasy,” 
Liszt,  Julia  Glass,  noted  young 
pianist. 

Current  Events — Capitol  Magazine. 

Divertissements  — - “ Deep  River,” 
sung  by  quartette,  and  “ Une 
Tabiere  de  Musique,’V  danced 
by  Mile.  Gambrelli ; “ Broad- 
way Rose,”  danced  by  Thalia 
Zanou  and  Alexander  Ouman- 
sky ; also  Capitol  Quartette. 

Feature  — Broadway  Rose,  Mae 
Murray,  Metro. 

Recessional — Capitol  Organ. 

Criterion  Theatre — 

Feature — When  Knighthood  Was 
In  Flower,  with  special  mu- 
sical accompaniment. 

Rivoli  Theatre — 

Overture  — “ The  Force  of  Des- 
tiny,” Rivoli  Orchestra. 

Feature — Manslaughter. 

Recessional — Organ. 

Rialto  Theatre- 

Overture — “ Lohengrin  ” and  Rie- 
senfeld's  Classical  Jazz. 

Novelty  — Through  English  Eyes, 
Post  Nature  Picture. 

Current  Events — Rialto  Magazine. 

Specialty — “ Serenade,”  Arturo  Ce- 
rino,  French  horn  virtuoso. 

Feature  — Missing  Millions,  Alice 
Brady,  Paramount. 

Divertissement — Circassian  Sword 
Dance,  an  original  by  Lillian 
Powrell. 

Comedy — Home  Made  Movies,  Ben 
Turpin. 

Forty-fourth  Street  Theatre — 

Feature— Monte  Cristo,  Fox.  In- 
definite run. 

Lyric  Theatre — 

Feature— A Little  Child  Shall  Lead 
Them,  Fox.  Indefinite  run. 


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Attractive  ad  which  appeared  in  Los  Angeles  newspaper,  announcing 
‘■Manslaughter,”  at  Orauman’s  Rialto 


Astor  Theatre — 

Feature— The  Prisoner  of  Zenda, 
Metro.  Indefinite  run. 

Cameo  Theatre — 

Overture  — Selections  from  “The 
Chocolate  Soldier.” 

Current  Events — Cameo  News. 

Cartoon — Aesop  Fable. 

Novelty — Fashion  Hints,  The  Evo- 
lution of  Style. 

Musical — Violin  Solo. 

Comedy — Our  Gang,  in  One  Ter- 
rible Day. 

Feature — What’s  Wrong  with  the 
Women?,  Equity. 

Recessional — Organ. 

Mark-Strand  Theatre — 

Overture — Selections  from  “ Car- 
men,” Bizet. 

Vocal — “ Toreador,”  sung  by  Louis 
Roza,  baritone. 

Current  Events— Mark-Strand  Top- 
ical Review. 

Vocal  Prologue  — “ Evening  and 
You.” 

Feature — The  Eternal  Flame,  Nor- 
ma Talmadge,  First  National. 

Novelty — A Tony  Sarg  Almanac. 

Recessional — Organ  Solo. 


SEATTLE 


SAN  FRANCISCO 


The  Pantheon  theatre,  Toledo,  used  the 
above  copy  lor  “ In  the  Name  o]  the 
Law  ” 


California  Theatre — 

Overture  — Gypsy  Airs  and  “ I 
Wish  I Knew.” 

Current  Events — California  Topical 
Review. 

Vocal — “ Songs  of  Yesterday.” 

Feature — A Fool  There  Was,  Fox. 

Comedy — Home  Made  Movies. 

Recessional — Organ. 

Granada  Theatre- 

Overture — Selections  from  “Will- 
iam Tell”  and  “When  Winter 
Comes.” 

Current  Events  — Granada  News 
films. 

Added  Attraction — Personal  appear- 
ance of  Edna  Wallace  Hopper, 
telling  of  her  youth. 

Feature — Borderland,  Paramount. 

Comedy — Pardon  My  Glove. 

Recessional  — Organ,  “ Rigoletto  ” 
and  “ I Wish  I Knew.” 


Liberty  Theatre — 

Feature  — ■ Grandma’s  Boy,  second 
week. 

Next  Week — The  Valley  of  Silent 
Men. 

Winter  Garden  Theatre — 

Overture. 

Current  Events — International. 
Novelty — Screen  Snapshots. 
Comedy — Hear  Them  Rave. 

Feature — No  Trespassing. 
Recessional — Organ. 

Next  Week — Gleam  of  Dawn. 


LOS  ANGELES 


Strand  Theatre — 

Overture — “ Home  Sweet  Home  ” 
as  played  in  different  countries. 

Current  Events — Kinograms. 

Feature — The  Tailor  Made  Man, 
Charles  Ray,  United  Artists. 

Recessional — Organ. 

Tivoli  Theatre — 

Feature — The  Eternal  Flame,  First 
National;  second  week. 

Next  Week — Hurricane’s  Gal. 

Loew’s  Warfield  Theatre — 

Feature  — Broadway  Rose,  second 
week. 

Next  Week — Nero. 

Imperial  Theatre — 

Feature  — Manslaughter,  second 
week. 


Coliseum  Theatre — 

Overture — “ Light  Cavalry.” 

Current  Events — Pathe  and  Kino- 
grams. 

Novelty — Topics  of  the  Day. 
Feature — The  Eternal  Flame,  Nor- 
ma Talmadge,  First  National. 
Recessional — Organ. 

Next  Week — Broadway  Rose. 
Columbia  Theatre — 

Overture — “ Roses  from  the  South.” 
Current  Events  — International 
News. 

Novelty — Starland  Review. 

Vocal — Solo,  “ Morning  and  Yoo- 
hoo.” 

Feature — Human  Hearts,  Universal. 
Recessional — Organ. 

Strand  Theatre — 

Overture — “ La  Paloma.” 

Current  Events — Kinograms. 

Vocal — “ Love’s  Own  Kiss.” 

Feature — Blood  and  Sand. 
Recessional — Organ. 

Blue  Mouse  Theatre — 

Overture — Selections  from  “ Mile. 
Modiste.” 

Comedy — All  Wet.  Fox. 

Feature — A Fool  There  Was,  Fox. 
Recessional — Organ. 

Next  Week — A Tailor-Made  Man. 


Superba  Theatre — 

Overture. 

Current  Events  — International 
News. 

Comedy  — Hickville  Romeo,  Cen- 
tury. 

Feature — Caught  Bluffing,  Univer- 
sal. 

Recessional — Organ. 

Next  Week — Confidence. 

Chine’s  Theatre — 

Overture. 

Novelty — Starland  Revue  Number 
Five. 

Current  Events — Kinograms. 

Comedy — A City  Slicker,  Lloyd  Re- 
issue. 

Vocal  — Tenor  Solo,  “ Someone 
Else.” 

Feature — A Woman  of  No  Impor- 
tance. 

Recessional — Organ. 

Hill  Street  Theatre — 

Overture. 

Novelty — Sport  review. 

Comedy — Torchy  Steps  Out. 

Feature — The  Beauty  Shop,  Para- 
mount. 

Also  Five  Acts  of  Vaudeville. 

Kinema  Theatre — - 

Overture — From  “ William  Tell.” 


Second  big  week 


Mae  Murray 

Monte  Blue 


m 


Rose’ 


!'Br°aU 


n •preuculiu  I'roduc- 


-I  i f 

In  \ 

op'o  M0m 


Second  week  copy  used  by  Ohio 
theatre,  Indianapolis,  on  “ Broadway 
Rose  ” 


1609 


'KllUi  SCALE  OF  FIICES-COME  UILT  FOI  SEATS — 


Appealing  ad  designed  for  advertising 

‘ Silver  Wings  ” by  the  Metropolitan 
theatre,  Washington 

Current  Events  — International 
News. 

Musical — “ The  Eternal  Flame.” 

Movelty — Sport  pictorial,  How  Do 
You  Get  Your  Exercise? 

Musical — Jazz  soloist,  medley. 

Novelty — Topics  of  the  day,  Priz- 
ma  Hindu  Temple  Dance. 

Feature — The  Eternal  Flame. 

Vocal — Tenor  aria  from  “ La 
Tosca”. 

Mission  Theatre — 

Dverture. 

Current  Events — Fox  News. 

Cartoon- — Out  of  the  Inkwell  Bub- 
bles. 

Vocal — “ For  the  Sake  of  Auld 
Lang  Syne  ” and  “ All  Over 
Nothing  at  All.” 

Musical — Orchestra  with  violin 

obligato ; three  numbers. 

Feature — My  Friend,  the  Devil, 
Fox. 

Recessional — Organ. 

California  Theatre — 

Overture — Symphony  Concert  play- 
ing “ The  Mikado,”  “ Rondo  ” 
and  another  number. 

Current  Events — Fox  and  Inter- 
national News. 

Movelty — Screen  Snapshots,  Topics 
of  the  Day. 

Cartoon — The  Two  Explorers, 
Aesop  Fable. 

Feature — On  the  High  Seas. 

Grauman’s  Theatre — 

Overture  - — Selections  from  “ La 
Boheme  ” and  “ Madame  But- 
terfly,” in  variations. 

Current  Events — Pathe  News. 

Novelty — Organ  with  slides  and 
voice,  “True  Blue  Sam,”  and 
“ Why  Should  I Cry  Over 
You,”  Pathe  Review,  The  Mud 
Pie  Man,  Fun  from  the  Press. 

Musical — Harp  solo. 

Prologue — Night  scene  on  the  des- 
ert, quartette  singing  three 
numbers. 

Feature — Burning  Sands. 

Recessional — Organ. 

Next  Week — The  Ghost  Breaker. 


Rialto  Theatre — 

Feature  — Manslaughter,  DeMille- 
Paramount,  second  week. 

Miller’s  Theatre — 

Feature — Just  Tony,  Tom  Mix, 
Fox,  third  week. 

Symphony  Theatre- 

Feature — Grandma’s  Boy,  Harold 
Lloyd,  Associated  Exhibitors, 
nineteenth  and  last  week. 

Loew’s  State  Theatre — 

Overture — II  Guarny,”  orchestra. 

Current  Events  — International 
News. 

Scenic — Sunset  Burrud. 

Prologue — Re-enactment  of  duel 
scene  in  dungeon  between  Ras- 
sendyll  and  Michael  with  set- 
ting built  for  picture. 

Feature — The  Prisoner  of  Zenda, 
Metro. 

Pantages  Theatre — 

Overture. 

Current  Events — Kinograms. 

Serial — The  Timber  Queen,  Pathe. 

Feature — The  Ladder  Jinx,  Vita- 
graph. 

Five  acts  of  Vaudeville. 


ST.  LOUIS 


Missouri  Theatre — 

Overture — “ Orpheus  of  the  Under- 
world,” “ Pilgrim’s  Chorus,”  in 
variations. 

Vocal — Solo,  “ Vest  i la  Giubba,” 
Frank  Ridge. 

Feature — The  Valley  of  Silent  Men, 
Paramount. 

Recessional — Organ. 

New  Grand  Central,  West  End 
Lyric,  Capitol  and  Lyric  Sky- 
dome — 

Overture — “ Firefly.” 

Current  Events  — Topics  of  the 
Day;  News  and  Views. 

Musical — Organ  Solo,  “ Sweet  In- 
diana Home.” 

Novelty — “ The  Ballad  of  Fisher’s 
Boarding  House.” 

Specialty — Coster  and  Clements  in 
Bits  of  Son. 

Feature  — Grandma’s  Boy,  Harold 
Lloyd,  Asso.  Ex. 

Comedy  — The  Two  Explorers, 
Aesop  Fable. 

Recessional — -Organ. 

William  Fox  Liberty  Thea- 
tre— 

Overture— Liberty  Concert  Orches- 
tra. 

Current  Events — Fox  News. 

Feature — Monte  Cristo,  Fox,  third 
week. 


Columbia  Theatre — 

Overture — Columbia  Orchestra. 
Cartoon — Mutt  and  Jeff. 

Comedy — Puppy  Love. 

Serial — The  Timber  Queen,  Tenth 
Episode. 

Feature  — They  Like  ’Em  Rough, 
Metro. 

Also  Five  Acts  of  Vaudeville. 
Delmonte  Theatre — 

Overture — Delmonte  Orchestra. 
Current  Events — News  and  Views. 
Novelty — Fun  from  the  Press. 
Specialty — Joseph  Sheehan  Opera 
Company. 

Feature — Rich  Men’s  Wives,  Licht- 
man. 

Recessional — Organ. 


DALLAS 


Palace  Theatre — 

Overture  — Thirty-eighth  Palace 
Symphony  Concert. 

Current  Events — News  Weeklies. 
Novelty — Palace  Tours,  Scenic. 
Cartoon — Aesop  Fable. 

Prologue — “ In  the  Shadows.” 
Feature — While  Satan  Sleeps,  Para- 
mount. 

Comedy — Oh  Promise  Me. 
Recessional — “Nobody  Lied,”  Or- 
gan. 

Old  Mill  Theatre- 

Current  Events — News  Weeklies. 
Feature — Flesh  and  Blood.  Fox. 
Comedy — Educational. 

Specialty — Old  Mill  Melody  Men. 


ST.  PAUL 


Capitol  Theatre — 

Overture  — “ Southern  Rhapsody,” 
Symphony  Orchestra. 

Current  Events  — Capitol  Digest, 
News  Weeklies. 

Cartoon — The  Boy  and  His  Dog, 
Aesop  Fable. 

Musical — Heimann  Weistine,  local 
violinist;  selections. 

Feature — Blood  and  Sand,  Rodolph 
Valentino,  Paramount. 

Recessional — Organ. 


CINCINNATI 


Walnut — 

Current  Events — Pathe  News. 
Feature- — The  Eternal  Flame — 

Norma  Talmadge — First  Na- 
tional. 

Next  Week — Same. 

Strand — 

Current  Events — Pathe  News. 


Large  space  ad  used  by  the  Temple  theatre,  Toledo,  on  “Her  Gilded  Cage.” 


BVAY 
AT 

_ 1510  ST. 

WORLD’S  LARGEST  AND  FOREMOST  MOTION  WCTUM  ttUAB 
EDWARD  BOWES  MANAGING  OtSECTOO. 


IRENE  CASTLE  FASHION  PROMENADE 

and 


IRENE  CASTLE 

" SLIM  SHOULDERS 


“Slim  Shoulders" 

A PANORAMA  of  ihe  Southern 
playground  of  the  rich;  a daih 
at  d raying  apeed  through  tortuoua 
Florida  waterway*  at  the  wheel  of 
a powerful  motorboat;  a dancing 
interlude  of  rare  charm  and  grace; 
a myaterioua  midnight  adventure  in 
male  diiguiiVL*  profuaion  of  beau- 
tiful gowna,  and,  above  all,  a gen- 
, uinely  and  abiorbingly  interetting 
'atovyof  love  and  intrigue  in  the 

her  newest  motion  picture  triumph. 


Fashion  Promenade 

JJERE^n  the 


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ainCorti- 
that  Pan#  haa  produced, 
ted  for  the  diacrimi- 
ting  women  of  America  by  the 
»t  dreased  woman  in  the  world' 
kaleidoscopic  review  of  the  moil 
autiful  gowns  and  wrap*  the  mat- 
,.r  designer*  of  France  have  created, 
ihown  on  livfng  model),  and  aeeojn- 


i Pjomenade  by  Mr.  S.  L. 


« HODKINSON  PICTURE 


The  Capitol,  Hew  York,  used  this  two- 
column  display  on  “ Slim  Shoulders  ” 


Feature — Monte  Cristo — Fox — Sec- 
ond Week. 

Next  Week — The  Masquerader. 
Lyric — 

Short  Subject  — Movie  Chats  — 
Urban. 

Comedy  — Pop  Tuttle’s  Movie 
Queen. 

Feature — Slim  Shoulders — Hodkin- 
son. 

Next  Week — The  Ruling  Passion. 

Capitol — 

Current  Events — Capitol  News. 

Feature — Blood  and  Sand — Rodolph 
Valentino  — Paramount. — Sec- 
ond week. 

Next  Week — Manslaughter. 

Palace — 

Current  Events  — International 
News. 

Novelty — Topics  of  the  Day. 

Feature — Don’t  Shoot — Universal. 

Next  Week — The  Siren  Call. 


DES  MOINES 


Des  Moines  Theatre — 

Current  Events— News — Selections 
from  Pathe  news  reel — Interna- 
tional. 

Overture — Excerpts  from  old  time 
songs,  by  Des  Moines  Theatre 
orchestra. 

Short  Subject — The  Dying  Detec- 
tive— Sherlock  Holmes  mystery. 

Feature — Grandma’s  Boy  — Harold 
Lloyd — Ass.  Ex 

Next  Week — The  Masquerader — 
Guy  Bates  Post — First  Nat’l. 

Strand  Theatre — 

News — Educational  Kinograms. 

Comedy — Treasure  Bound — A Mer- 
maid. 

Feature  — Blood  and  Sand  — Ro- 
dolph Valentino— Paramount. 

Next  Week — The  Bonded  Woman. 

Garden  Theatre — 

Comedy — A Rag  Doll  Romance — 
Camel  comedy. 

Feature — Rose  o’  the  Sea — Anita 
Stewart — First  National. 

Next  Week — The  Five  Dollar 
Baby. 


1610 


Motion  Picture  N e u 


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On*  Week 
Only 

Be<  T>D»« 


0 nan-hili  Premiere  of 

The  Sensational  Screen  Achievement 
of  the  Year 
WTUIAM  FOX  presents 


Cincinnati  Premiere  of  W 

\ 

monk  anno 

^ALEXANDRE  D_UMAS  I 

An  Immortal  Tale  of  <| 

Adventure,  Mystery  and  Romance  ■ 

Filled  Vi ith  Scenes  of  Dazzling  Splendor.  U 

Dramaik  Cbmaxw  and  Towering  Peaks  of  Emotion  B 

1 "The  Count  of  Monte  Criato"  Has  Been  Read  by  50.000,000  Persons.  ■ 

— Acted  on  the  Stage  12.000  Times— I*  the  Most  Celebrated  V 
Story  >n  the  History  of  All  Romantic  Literature  ■ 

John  Gilbert.  Estelle  Taylor.  Gaston  Glass.  Virginia  Fair*.  RobL  B 
Mckira,  « m V,  Mong.  Spottiswood  Aitken  are  in  the  cast.  ■ 

DON'T  MISS  SEEING  "MONTE  CRISTO"  1 

The  Fulfillment  of  a Great  Ambition.  M 


Type  ad  used  It  1/  the  Strand 
theatre,  Cincinnati,  on  ‘‘  Monte 
Cristo.” 


1 ” 

CHICAGO 


Barbee’s  Loop  1 heatre — 

Novelty — Movie  Chats. 

Comedy — Charles  Chaplin  in  His 
First  Job. 

Feature — The  Hands  of  Xara,  Clara 
Kimball  Young. 

Randolph  Theatre — 

Current  Events  — International 
News. 

Comedy — The  Radio  Hound. 

Feature — The  Long  Chance,  Henry 
B.  Walthall. 

Coming  Feature— Under  Two  Flags, 
Priscilla  Dean. 

Woodlawn  Theatre — 

Overture — Selected. 

Novelty — Pathe  Snapshots. 

Specialty  — Cello  Solo,  “ Gypsy 
Airs.” 

Current  Events — Woodlawn  News 
and  Views. 

Vocal— Selected  Melody. 

Comedy— The  Village  Sheik. 

Musical — “ March  Slav." 

Frologue. 

Feature— Her  Gilded  Cage,  Gloria 
Swanson. 

Intermission — Popular  Selections. 

Coming  Feature  — Grandma’s  Boy, 
Harold  Lloyd. 


PHILADELPHIA 


Leature — The  Storm,  Universal. 
Next  Week  — The  Masquerader, 
Lirst  National. 

Palace  Theatre — 

Current  Events — Pathe  News  and 
Topics  of  the  Day. 

Feature — What’s  Wrong  with  the 
Women  ? Equity. 

Next  Week — Blood  and  Sand. 
Arcadia  Theatre — 

Current  Events — Pathe  News. 
Novelty — Movie  Chats — Hodkinson. 
Feature — What’s  Wrong  with  the 
Women?  ” — Equity. 

Next  Week — Gas,  Oil  and  Water. 
Regent  Theatre- 
Cartoon — Riding  the  Goat — Fox. 
Comedy — Si  Senor — Pathe. 


Attract  ire  copy  employed  by  the  Cali- 
fornia theatre,  Los  Angeles,  on  “ The 
Kingdom  Within  ’’ 


Feature- — Her  Mad  Bargain — First 
National. 

Next  Week — Above  All  Law — 
Paramount. 

Victoria  Theatre — 

Current  Events — Pathe  News. 

Comedy — Toonerville  Top. 

Feature — Moonshine  Valley — Fox. 

Next  Week — In  the  Name  of  the 
Law. 

Capitol  Theatre — 

Current  Events — Kinograms. 

Comedy — Still  Going  Strong. 

Feature — A Motion  to  Adjourn — 
S.  R. 

Next  Week  — The  Storm  — Uni- 
versal. 


Stanley  Theatre — 

Overture  — Melodies  from  “The 
Firefly,”  Rudolf  Friml. 

Current  Events  — Fox  and  Pathe 
News,  Topics  of  the  Day,  and 
Kinograms. 

Prologue — In  conjunction,  the  Stan- 
ley Company  and  Gimbel  Broth- 
ers presfent  the  Semi-annual 
Fashion  Review.  The  Dancer 
—Desha. 

Scenic  — Hy  Mayer  Travelaugh 
Ns.  9. 

Feature — Hurricane’s  Gal.  First  Na- 
tional. 

Next  Week— The  Ghost  Breaker. 

Stanton  Theatre — 

Feature — Monte  Cristo.  Fox. 

Next  Week — Manslaughter. 

Aldine  Theatre — 

Current  Events — Pathe  and  Inter- 
national Review. 

Novelty — Starland  Review,  F.  B.  O. 

Cartoon — Riding  the  Goat.  Fox. 

Feature — Your  Best  Friend,  S.  R. 

Next  Week— Rich  Men’s  Wives. 

Karlton  Theatre — 

Current  Events  — Kinograms  and 
Pathe  News. 

Comedy — Dandy  Dan. 


BALTIMORE 


Century  Theatre — 

Overture  — “ Pomp  and  Circum- 
stance ” — Century  Symphony 
Orchestra. 

Comedy  — The  First  Vacation  — 
Carter  De  Havens. 

Current  Events  — Century  Topical 
Review — Selected. 

Interlude — “ Celebrated  Pastorale” 
— Dorothy  Coates,  harp ; Her- 
bert Bangs,  violin:  Siegfried 
Hemberger,  cello. 

Novelty — Life  in  Amsterdam — Hy 
Mayer  Travelaugh. 

Prologue — Fifty  years  ago  and  to- 
day. 

Feature  — Nice  People  — Wallace 
Reid— Paramount. 

Recessional — Organ. 

Rivoli  Theatre — 

Overture — “ Tannhauser  ” — Rivoli 
Symphony  Orchestra. 

Current  Events  — Rivoli  News  — 
Selected. 

Vocal — Solo  by  Miss  Marie  Nichol- 
son. 

Prelude — “ The  Eternal  Flame  ” — 
Violin  solo. 


Feature  — The  Eternal  Flame  — 
Norma  Talmadge — First  Na- 
tional. 

Novelty  — Rivoli  Review — Screen 
magazine. 

Comedy — Bone  Dry — Paul  Parrott. 

Organ  Recital — By  Ernie  Cooper 
and  Henry  Boehme. 

New  Theatre — 

Overture — -New  Theatre  Orchestra. 

Current  Events — Pathe  News. 

Vocal — “ Zenda  ” — Sung  by  Miss 
Alice  West. 

Feature — The  Prisoner  of  Zenda — 
Metro. 

Parkway  Theatre — 

Overture- — Parkway  Orchestra. 

Current  Events — Parkway  Topical 
Review. 

Comedy — Treasure  Bound. 

Prelude — Carminita  and  Spanish 
dance  performed  by  Miss  Jane 
Kirby. 

Feature — Blood  and  Sand — Ro- 
dolph  Valentino — Paramount 


ATLANTA 


Howard  Theatre — 

Overture — “ Nice  Music,”  a combi- 
nation of  popular  selections. 

Current  Events — Pathe  News. 

Pithy  Paragraphs — A reel  of  bright 
sayings. 

Prologue — “ Poor  Butterfly,”  grand 
opera  presentation  under  direc- 
tion of  Signor  Volpi;  Riely 
Eakin,  soprano. 

Feature  — Nice  People,  Wallace 
Reid — Paramount. 


“Kindred  of  the  Dust  ’’  teas  advertised 
in  this  four-column  display  by  the 
Kinema,  Los  Angeles 


Metropolitan  Theatre — 

Overture — Metropolitan  Symphony 
Orchestra. 

Current  Events — Kinograms. 

Prologue — “ The  Perfect  Love,” 
Don  Ferrandou,  baritone,  and 
Inez  Marvin,  soprano. 

Feature — The  Prisoner  of  Zenda, 
Metro. 

Rialto  Theatre — 

Overture— Rialto  melody  artists 
under  direction  of  Chas.  Cesser. 

Current  Events  — International 
News. 

Musical — Violin  solo,  “ O Sole 
Mio.” 

Novelty — How  to  Grow  Thin,  Ed- 
ucational. 

Feature — Love  Is  An  Awful  Thing, 
Owen  Moore,  Selznick. 


INDIANAPOLIS 


Circle  Theatre — 

Overture — “ Grandrta." 
Scenic — Pathe  Review. 


Current  Events — Pathe  News  and 
Kinograms. 

Novelty — Topics  of  the  Day. 

Musical — Egbert  Van  Alstyne,  com-  1 
poser. 

Feature — The  Eternal  Flame,  First  | 
National. 

Next  Week — Kindred  of  the  Dust. 

Colonial  Theatre — 

Current  Events — Pathe  News. 

Comedy— The  Lander  Lubber. 

Feature — The  Grim  Comedian, 

Goldwyn. 

Next  Week — Mr.  Barnes  of  New 
York. 

State  Theatre — 

Current  Events — Pathe  News. 

Novelty — Starland  Review. 

Feature — Blood  and  Sand,  Rodolph 
Valentino,  Paramount. 

Next  Week — Blood  and  Sand. 

Apollo  Theatre — 

Feature — Grandma’s  Boy. 

Next  Week — Grandma’s  Boy. 


CLEVELAND 


State — 

Overture — “ Beautiful  Galatea,”  by  I 
Von  Suppe. 

Current  Events — Pathe  News,  Top- 
ics of  the  Day. 

Scenic — Where  Spray  Meets  Bough. 

Cartoon — Felix  at  Sea. 

Feature — Forget-Me-Not,  Metro. 

Specialty — Southern  Jubilee  Band, 
syncopated  singing  and  dancing. 

Stillman — 

Overture — “ Southern  Rhapsody.” 

Scenic — The  Message  of  Flowers,  I 
with  a dancer  to  accompany  the  ] 
picture,  and  special  lighting  ef- 
fects. 

Feature  — Broadway  Rose,  Mae 
Murray,  Metro. 

Next  Week — Manslaughter. 

Allen — 

Overture — “ Wagneriana.” 

Current  Events  — International 
News,  Plain  Dealer  Weekly,  ] 
Fun  From  The  Press. 

Comedy — One  Terrible  Day. 

Feature  — Nice  People,  Wallace 
Reid,  Paramount. 

Next  Week — Rich  Men’s  Wives. 

Park — 

Overture  — 2nd  Hungarian  Rhap- 
sody by  Liszt. 

Current  Events — Fox  News. 

Comedy — Ma  and  Pa,  Mack  Sennett 
comedy. 


Copy  used  by  the  Rivoli  theatre,  Balti- 
more, on  “The  Eternal  Flame” 


September  30,  1922 


1611 


Feature — Domestic  Relations,  Kath- 
erine McDonald,  First  National. 

1 Special — Style  Show,  living  models, 
special  sets. 

Next  Week — Pink  Gods. 

Strand — 

Overture — “ Poet  and  Peasant.” 

Cartoon — Mutt  and  Jeff. 

Feature — Monte  Cristo,  Fox;  third 
consecutive  week. 

Next  Week — Fast  Mail. 

Standard — 

Current  Events  — International 
News. 

Comedy — Off  the  Earth,  Century. 

Feature — The  Galloping  Kid,  Hoot 
Gibson,  Universal. 

Added  Feature — Sure  Shot  Mor- 
gan, Harry  Carey,  Universal. 

Next  Week  - — Caught  Bluffing, 
Frank  Mayo. 


KANSAS  CITY 


Newman  Theatre — 

Overture — “ Poet  and  Peasant  ” — • 
Suppe. 

Current  Events — Newman  News 
and  Views. 

Musical— Organ  Selections. 

Comedy — 365  Days — Snub  Pollard 
comedy. 

Novelt  — Coon-Sanders’  singing 
orchestra. 

Vocal  — Grace  Nelson,  Kansas 
City’s  Prima  Donna. 

Specialty  - — Mile.  Ollivotti  and 
Arthur  Burckley,  in  song  hits 
from  “ Mary.” 

Feature — The  Masquerader  — ■ Guy 
Bates  Post — First  National. 

Next  Week — Manslaughter. 

Liberty  Theatre — 

Overture — Selections. 

Current  Events — Pathe  News. 

Musical — Organ  selections. 

Feature  — The  Storm  — House 
Peters — Universal. 

Next  Week — The  Fast  Mail. 

Royal  Theatre — 

Overture — Selections. 

Current  Events  — Royal  Screen 
Magazine. 


This  ad  announced  “Paid  Bad;”  at 
the  Super  ba  theatre,  Bos  Angeles 


Musical — Organ  selections. 

Feature — Orphans  of  the  Storm — 
United  Artists. 

Next  Week — Pink  Gods. 

Doric  Theatre — 

Overture — Selections. 

Musical — Organ  selections. 

Specialty — Marjah,  psychic  wonder. 

Feature  — Too  Much  Business  — 
Vitagraph. 

Next  Week — To  be  selccfcd. 

Twelfth  Street  Theatre — 

Overture — S elections. 

Current  Events — Screen  Magazine. 

Musical — Organ  selections. 

Comedy — Pathe  comedy. 

Cartoon — Aesop’s  Fables. 

Feature — Blood  and  Sand — Rodolph 
Valentino — Paramount  — Sec- 
ond week. 

Next  Week  — The  Kick  Back  — 
Harry  Carey — F.  B.  O. 


WASHINGTON 


Crandall’s  Metropolitan — 

Overture — La  Burlesque.” 

Current  Events — Pathe  News,  Top- 
ics of  the  Day. 

Comedy — Golf,  Larry  Semon,  Vita- 
graph. 

Feature — Alias  Julius  Ceasar,  First 
National. 


Beginning  Today  and  au  this  week. 


FAITH  ITS  A 
GRAND 

pitcher: 

SURE  YER'll  All  BE  AFTER. 
WISHIN'YEZ  HAD  WENT  WHIN 
YER  NEIGHBORS  BEGIN 
TEIUN'  ABOUT 


'me  wild. 

ISMRMll 

| Adapted  from  two  classics,  a sons  and  story- 1 
| it  sips  the  sweetness  from  both  Chauncey  Olcofts  1 
I son?  and  Dion  Boucicaultffamous  sta?e  success.  1 

YOU'll  IIKL  'AICKEY'DANIEIS  I 

THE  COECKLEDCST* FACED  BOY  IN  THE  wOftLD-ALSO  | 

I PAT  OH ALtEY-PAULINt  STAPKt«"°»HQSToEorHEi?s-| 

POi.fi.ARD 

'W  b£d  OF^ROSfS^ 

KINEfO  REVIEW  PRESENTS 


|1  BIGGER  AND  ] 
BETTER  / 
XPICfURlT/? 


25£ 

..EvENfNGJ  . 

“The  Shamrock  Medley”  35/ 


Hand-lettered  advertising  layout  used 
by  Isis  theatre,  Denver,  on  '•  My  Wild 
Irish  Rose  ” 


Loew’s  Palace — 

Overture — “ A Day  at  the  Fair.” 

Current  Events — Pathe  News,  Top- 
ics of  the  Day. 

Comedy — Pardon  My  Glove,  Chris- 
tie. 

Feature — The  $5  Baby,  Metro. 

Next  Week — The  Siren  Call,  Para- 
mount. 

Loew’s  Columbia — 

Current  Events  — International 
News. 

Feature — The  Prisoner  of  Zenda, 
Metro. 

Moore’s  Rialto — 

Overture—”  The  Blue  Kitten.” 

Current  Events — Fox  News. 

Comedy — 365  Days,  Pathe. 


Feature — How  Women  Love,  S.  R. 
Next  Week — The  Storm,  Universal. 


OMAHA 


Sun  Theatre — 

Overture — Orchestral  selections. 
Current  Events — Pathe  News. 
Special — Pathe  Scenics. 

Feature — Grandma’s  Boy,  Harold 
Lloyd,  Associated  Exhibitors. 
Rialto  Theatre — 

Overture  “ Semiramide.” 

Musical — Julius  K.  Johnson  at 
organ  featuring  “Love’s  Old 
Sweet  Song.” 

Added  Attraction  — Charles  S. 
Laird,  basso  profundo. 


Three-column  ad  used  by  the  California, 
Ban  Francisco,  on  “ Divorce  Coupons  ” 
and  “ My  Wife’s  Relations  ” 


Comedy — Pardon  My  Glove. 

Feature — Rich  Men’s  Wives,  Licht- 
man. 

Strand  Theatre- 

Overture — Orchestral  selections. 

Current  Events — Selznick  News. 

Feature  — ■ The  Eternal  Flame, 
Norma  Talmadge,  First  Na- 
tional. 

Moon  Theatre — 

Overture — Orchestral  selections. 

Current  Events  — • International 
News. 

Feature — The  Kickback,  F.  B.  O. 


BUFFALO 


Shea’s  Hippodrome — 

Overture  — “ Capriccio  Espagnol,” 
Rimsky,  Korsakoff. 

Current  Events — Hippodrome  Re- 
view. 

Feature — The  Prisoner  of  Zenda, 
Metro. 

Comedy — Home  Made  Movies,  Ben 

Turpin. 

Local  Events — Covirier  Camera. 
Next  Week — Manslaughter. 
Loew’s  State — 

Overture — Popular  Airs. 

Current  Events — Pathe  News. 
Feature — The  Fighting  Streak,  Tom 
Mix,  Fox. 

Comedy  — Torchy  Steps  Out, 
Johnny  Hines. 

Novelty  Local — Who’s  Who  in  Buf- 
falo. 

Next  Week — The  Bonded  Woman, 
Betty  Compson. 

Lafayette  Square — 

Overture — Selections  on  organ  by 
Preston  Sellers,  Jr. 

Current  Events — Fox  News. 

Local  Events — Courier  Camera. 


S UNDAY  and.  ALL  WEEK. 
DANCING, 

d£l''  DAZZLl NGgfgjl* 


[&ALgQ;JC>l^ 


^ HARRIS'S  , 
HiqH  SOCIETY  PLAy 
>nZ  SENSATION  OF  , 
THE  NEW  PALL  SEASON! 
She  was  aris'K>c.-acys'  darling! It y moA  graceful  ywunmer- 
ItS  moat  darihg  dancer ! And  yet  - she  effmed  burglar ! 
She  #ot  what  she  wasn’t  looking  for—  a.h.usba*uL! 

IN  THIS  PRODUCTION  PREPARE  TO  SEE  TH£ 
MOST  WONDERFUL  FAIL  COWN?  EVER  BROUGHT 
FROM  PARIS  AND  WORN  IN  A PICTURE ! 


The  Lyric,  Cincinnati,  announced 
“ Slim  Shoulders  ” in  this  way 


P'eature — The  Siren  Call,  Dorothy 
Dalton,  Paramount. 

Comedy — “ Snub  ” Pollard. 

Next  Week — Undecided. 

Mark-Strand — 

Overture — “ The  Blue  Moon.” 

Currents  Events — Kinograms. 

Feature  — Don’t  Write  Letters, 
Gareth  Hughes,  Metro. 

Comedy — Plum  Center  Comedy. 

Novelty — Abraham  and  Sarah,  Bi- 
ble series. 

Next  Week  — The  Cradle  Buster, 
Glenn  Hunter. 

Olympic — 

Double  Feature  Bill— (a)  What’s 
Wrong  With  the  Women? 
Barbara  Castleton,  Equity,  (b) 
Voices  of  the  Git}',  Lon  Chaney. 
Shea’s  North  Park — 

Feature — The  Prisoner  of  Zenda, 
Metro. 

Comedy — Home  Made  Movies,  Ben 
Turpin. 


In  No  wi  icr  Th’atcr 
In  America  Such 
Notabl  Entertainment 
Value  a*  the  Program* 
Each  Week  at  the 


MONDAY  i, 
MEM0RA3LE  ONE! 


Betty  Compson 

"Dhe  Bonded 


WOMAN 

<2  epamaowd  (picture 


CAST  INCLUDES 

Richard  Oix 

AND 

John  Bowers 


P.  HANS  FLATH 


MILLER 

WONDER 

ORCHESTRA 


E 


Organ  Playing 
-C.II/0.  ma- 


in “The  Bonded 
Woman”  Betty 
Compson  has  an- 
other trump  card 
like  “The  Creen 
Temptation”  — But 
radically  different 
One  might  say  that 
‘‘The  Bonded 
Woman” 

starts  where  "The 
Green  Temptation’* 
left  off— 

As  powerful  as  ita 
predecessor. 


Unique  copy  for  “The  Bonded  Woman,” 
used  by  Miller’s  theatre,  Wichita 


1612 


Motion  Picture  News 


EXHIBITORS'  REPORTS  ON  NEW  RELEASES 

What  the  Big  Houses  Say 

EARLY  RETURNS  FROM  WEEK  RUN  THEATERS 


FAMOUS  PLAYERS 
Blood  and  Sand — 

Two  solid  weeks  of  capacity  busi- 
ness. Wonderful  picture.  Valen- 
tino draws  large  houses.  Splendid 
newspaper  notices  helped  fill  the 
theatre.  (Middle  West.) 


Played  to  packed  houses  the  sec- 
ond week.  Fine  picture  for  Val- 
entino. (Middle  West.) 


Good  business  second  week  and 
held  on  for  third  week.  (Middle 
West.) 


Went  splendidly  on  second  week 
run.  (East.) 


Opened  to  capacity  business 
which  sloped  off  a bit  the  last  half 
of  week.  Turned  away  for  four 
days.  (East.) 


Business  rushing  at  times  with 
some  lockouts,  but  it  wasn’t  as  big 
as  expected.  Reason  not  known. 
No  records  broken.  Being  held 
over  for  second  week’s  business. 
Some  dissatisfaction  was  expressed 
at  an  unhappy  ending.  (Middle 
West.) 


Fairly  good  business  on  this  Val- 
entino picture.  Nice  picture. 
(West) 


Valentino’s  greatest  picture. 
Drew  capacity  houses  throughout 
the  week  at  40c  top.  Held  for  sec- 
ond week.  (Middle  West.) 


A great  drawing  card.  A ca- 
pacity business  the  first  week. 
(Middle  West.) 


Business  much  improved  with  this 
one.  (West.) 


The  Ordeal — 

Business  satisfactory.  Picture 
did  not  seem  to  meet  with  entire 
satisfaction,  however.  Miss  Ayres 
is  not  strong  enough  to  carry 
through  in  picture  of  this  type. 
(Middle  West.) 


The  Siren  Call — 

A good  feature.  Dorothy  Dal- 
ton well  liked  here.  Good  receipts. 
(Middle  West.) 


The  Good  Provider — 

Good  heart  interest  in  this  pic- 
ture. Went  over  big  at  this  house. 
(Middle  West.) 


North  of  the  Rio  Grande — 

Bebe  Daniels’  popularity  helped 
pull  them  in  on  this  one.  Box  of- 
fice receipts  very  satisfactory. 
(East.) 


FIRST  NATIONAL 
The  Eternal  Flame — 

As  fine  a picture  as  “ Smilin’ 
Through  ” and  d’d  enormous  busi- 
ness the  first  week.  (Middle  West.) 


Fairly  good  picture  and  fair  busi- 
ness. (West.) 


Business  very  good ; splendid  pic- 
ture. (West.) 


Very  fine  comment  by  patrons. 
Good  business.  (Middle  West.) 


Business  good  and  maintained  a 
good  average  for  entire  week.  Pic- 
ture seemed  to  give  general  and  en- 
thusiastic satisfaction.  (Middle 
West.) 


Red  Hot  Romance — 

Poor  picture  and  business  very 
much  off.  (East.) 


Kindred  of  the  Dust — 

Not  much  of  a picture.  Fair  box 
office  attraction.  (Middle  West.) 


Many  people  thought  this  was  the 
best  of  all  recent  pictures.  Good 
business.  (Middle  West.) 


The  Crossroads  of  New  York — 

An  average  attendance  turned  out 
for  this  one.  (Middle  West.) 


Good  entertainment.  Excellent 
patronage.  (Middle  West.) 


Alias  Julius  Caesar — 

Plenty  of  action  and  humor.  A 
typical  Ray  hit.  Good  receipts. 
(Middle  West.) 


The  Song  of  Life — 

An  average  picture.  Other  at- 
tractions proving  drawing  power 
for  week.  (Middle  West.) 


FooFs  First — 

Had  a very  big  week.  Picture 
was  put  over  with  an  elaborate  style 
show  with  living  mannequins,  a run- 


This  half  page  ad  was  used  by  the  New 
theatre,  when  announcing  “ The 
Prisoner  of  Zenda  ” 


way  and  special  attractions.  (Mid- 
dle West.) 


FOX 

Monte  Cristo — 

Business  in  second  week  justified 
another  seven  additional  days.  Ca- 
pacity limitation  of  business  at  ad- 
vanced prices.  (Middle  West.) 


Three  consecutive  weeks  of  excel- 
lent business,  in  a house  out  of 
the  beaten  path.  Unusually  large 
matinees.  (Middle  West.) 


Fine  picture  which  drew  the 
crowds.  Held  for  second  week. 
(Middle  West.) 


Did  good  business.  Was  first  pic- 
ture to  be  reviewed  by  local  board 
of  endorsement  appointed  by  fed- 
eration of  women’s  clubs  and  was 
well  recommended.  It  was  thought 
that  it  might  be  held  over  until  an- 
other week,  but  business  did  not 
warrant  this.  Was  run  in  competi- 
tion with  two  big  features.  (Mid- 
dle West.) 


Oathbound— 

Picture  and  business  both  fair. 
(East.) 


Business  not  so  good.  Competed 
with  three  big  features.  Otherwise 
picture  pretty  fair.  (Middle  West.) 


A Fool  There  Was — 

Good  picture  and  fine  business. 
(West.) 


Not  so  good  — business  fair. 
(West.) 


The  Fighting  Streak — 

The  picture  played  to  a good 
week’s  attendance.  (Middle  West.) 


Footfalls — 

A long  drawn  out  feature.  Busi- 
ness fair.  Patrons  not  enthusiastic 
over  it.  (East.) 


Trooper  O'Neil — 

Just  another  Northwest  Mounted 
story.  It  attracted  average  busi- 
ness. (East.) 


For  Rig  Stakes — 

Ordinary  for  Mix;  good  action 
picture  and  plaved  to  fair  houses. 
(Middle  West.) 


Just  Tony — 

Fair  picture  and  business  fair. 
(East.) 


UNIVERSAL 
The  Storm — 

Fine  nicture  and  business  excel- 
lent. (East.) 


Snlendid  picture.  Tremendous 
outdoor  scenes  that  pleased.  Busi- 
ness better  than  it  has  been.  (Mid- 
dle West.) 


Striking  ad  copy  for  “ The  Storm,”  as 
used  by  the  Colorado  theatre,  Denver 


Did  a flop.  Not  properly  ex- 
ploited. Held  second  week.  (East.) 


Top  O’  the  Morning — 

Bright,  interesting  and  entertain- 
ing. Business  better  than  average. 
(Middle  West.) 


Confidence — 

A good  drawing  card.  Good  at- 
tendance for  the  week.  (Middle 
West.) 


Human  Hearts — 

Fair  picture  and  fair  business. 
(West.) 


Good  picture;  business  fine. 
(West.) 


F.  B.  O. 

Son  of  the  Wolf — 

Enough  red-blooded  action  in  this 
one  to  satisfy  any  audience.  Above 
average.  Nice  business.  (Middle 
West.) 


In  the  Name  of  the  Law — 

This  one  played  to  good  crowds 
for  a week’s  run.  (Middle  West.) 

A SSOCIA  TED  EXHIBITORS 
Grandma's  Boy — 

Knocked  ’em  dead  first  week. 
Plaved  to  big  houses.  Lloyd’s  best. 
(Middle  West.) 


Third  week  — business  good. 
(West.) 


Packed  them  out  onto  the  side- 
walk and  haded  by  patrons  and 
newspaper  critics  as  the  best  com- 
edy in  years.  Held  over  for  an- 
other week.  (Middle  West.) 

UNITED  ARTISTS 
Three  Must-Get-Theres — 

Good  picture  but  would  have 
done  better  if  run  as  a shorter  fea- 
ture. (East.) 


HODKINSON 

No  Trespassing — 

Fairlv  good  feature  and  business. 
(West.) 


September  30,  1922 


1613 


NEWSY  BRIEFS  FROM  CENTRAL  FILM  BELT 

Chicago  and  the  Mid-West 

L.  H.  MASON,  REPRESENTATIVE,  752  S.  IVA  B A S H AVE. 


The  New  Linden,  located  on  Bel- 
mont Avenue,  has  reopened  after 
being  thoroughly  redecorated  and 
improvements  made  in  equipment 
and  furnishings. 

L.  M.  Rubens,  who  has  been  con- 
fined to  the  Presbyterian  Hospital, 
Chicago,  for  some  weeks,  has  un- 
dergone a third  minor  operation 
and  now  is  reported  as  definitely 
on  the  highway  to  recovery.  His 
many  friends  were  glad  to  learn 
that  no  further  operations  will  be 
necessary,  and  that  the  popular 
president  of  the  Illinois  Motion 
Picture  Theatre  Owners  will  be 
able  to  be  out  again  within  two  or 
three  weeks  at  the  outside. 


Joe  Friedman,  of  Celebrated  is 
enthusiastic  over  A1  Lichtman  s first 
release,  “Rich  Men’s  Wives,”  and 
declares  it  the  fastest  booking  pic- 
ture that  Celebrated  has  ever  han- 
dled. Edward  Grossman,  Mr. 
Lichtman’s  representative  in  the 
territory,  has  just  returned  from  a 
trip  to  Indianapolis  and  other  In- 
diana key  centers,  and  reports  the 
picture  has  been  booked  into  all  of 
them,  and  in  Chicago  it  has  been 
booked  into  The  Chicago  Theatre, 
Woodlawn,  Stratford,  the  entire 
Lubliner  & Trinz  circuit,  including 
the  Senate  and  Pantheon,  as  well  as 
many  other  houses.  The  compelling 
heart  interest  of  this  fine  picture 
has  been  particularly  commented 
on  by  exhibitors,  who  declare  it  will 
be  one  of  the  greatest  box  office 
attractions  for  women  ever 
screened,  and  that  it  brings  tears  to 
the  eyes  of  “ hard  boiled  ” theatre 
men,  which  is  a real  proof  of  a 
picture’s  power. 


Louis  Bloom,  former  owner  of 
the  Crystal  Theatre,  63rd  and  Ash- 
land Avenue,  has  purchased  the 
Lawndale,  on  Grand  Avenue,  from 
Tony  Arado. 


President  Kempner,  of  Kempson 
Pictures,  was  in  Chicago  this  week, 
conferring  with  General  Manager 
Bush.  Mr.  Kempner  expects  to 
leave  for  New  York  the  latter  part 
of  the  week,  visiting  several  ex- 
changes en  route,  and  Mr.  Bush 
also  is  scheduled  to  make  a swing 
around  the  circuit,  visiting  Kempson 
exchanges  in  the  west. 


Goldwyn  Pictures  took  possession 
of  their  new  Milwaukee  office  in 
the  Toy  Building  this  week,  and  this 
new  exchange  will  be  in  operation 
within  a few  days,  with  Manager 
Joe  Hickey  in  charge.  Goldwyn 
will  maintain  a force  of  inspectors 
and  others  necessary  for  the  physi- 
cal distribution  of  films,  as  well  as 
a sales  force  at  the  Milwaukee  ex- 
change, and  expects  to  be  able  to 
greatly  improve  its  service  to  Wis- 
consin exhibitors. 


Clay  Roberts,  recently  connected 
with  the  First  National  exchange  at 


Salt  Lake  City,  has  become  a mem- 
ber of  Manager  Steinson’s  staff  of 
salesmen,  and  will  cover  central 
Illinois  for  Vitagraph. 


Joe  Koppel  has  been  appointed 
manager  of  the  Astor,  the  handsome 
three  hundred  seat  loop  theatre 
which  opened  a few  weeks  ago. 


Harry  Grampp  has  purchased  the 
Lincoln  Square  Theatre,  at  De- 
catur, where  he  also  operates  the 
Avon  Theatre,  and  will  make  his 
headquarters  in  that  city.  The  Lin- 
coln Square  is  a fifteen  hundred 
seat  house,  according  to  Bob  Lucas, 
who  looks  after  the  interests  of  the 
Grampp  Circuit  in  Chicago. 


H.  H.  Hurn,  formerly  branch 
sales  manager  of  the  W.  W.  Hod- 
kinson  Corporation  at  Cincinnati, 
has  been  appointed  central  division 
sales  manager  and  will  make  his 
headquarters  in  Chicago.  Mr.  Hurn 
is  widely  and  favorably  known 
throughout  the  central  west  as  a 
film  executive,  and  will  be  a wel- 
come addition  to  Chicago’s  film 
row.  W.  F.  Seymour,  formerly  cen- 
tral division  sales  manager,  has  been 
transferred  to  the  post  of  eastern 
division  sales  manager. 


The  Orpheum,  at  Bay  City, 
Michigan,  is  now  being  managed 
by  Charles  Menzing,  who  is  well 
known  in  Chicago  film  circles  as 
manager  of  Windy  City  houses. 
The  Orpheum,  which  is  a Butter- 
field house,  will  be  remodeled  to  in- 
clude a mezzanine  floor,  a rest  room 
for  women,  play  room  for  children, 
and  a smoking  parlor  for  men.  It 
will  also  be  enlarged  so  that  its 
capacity  will  be  eighteen  hundred 
seats. 


Maude  George,  who  has  just  com- 
pleted a tour  of  twenty-eight  cities, 
where  she  made  personal  appear- 
ances in  connection  with  the  show- 
ing of  “ Foolish  Wives,”  passed 
through  Chicago  last  week,  en  route 
to  Los  Angeles,  where  she  is  to 
start  work  in  a new  Von  Stroheim 
directed  picture. 


Frank  Thielan,  of  the  Thielan 
Circuit,  which  operates  motion  pic- 
ture houses  in  Galesburg,  Bloom- 
ington, Ottawa,  Elgin,  and  Aurora, 
is  at  St.  Joseph’s  Hospital,  Joliet, 
suffering  from  the  effects  of  a se- 
vere injury,  which  he  received  last 
week.  Mr.  Thielan  was  walking 
along  the  street  in  Joliet  when  a 
heavy  stone  fell  from  a building  in 
the  course  of  construction,  and 
struck  him  on  the  head,  fracturing 
his  skull.  Fears  were  expressed 
that  the  injury  might  prove  fatal, 
but  physicians  now  state  that  he 
may  pull_  through  and  be  himself 
again.  Fifteen  pieces  of  bone  were 
removed  from  his  head  during  an 
operation  following  the  accident 
and  pressure  on  his  brain  relieved. 


G.  A.  Durian  has  been  appointed 


manager  of  Famous  Players- 
Lasky’s  Milwaukee  exchange,  tak- 
ing the  position  made  vacant  by  the 
resignation  of  A.  E.  Bernstein. 


Hobart  Henley,  one  of  the  di- 
rectors actively  engaged  in  produc- 
tion work  for  Universal,  passed 
through  Chicago,  en  route  from  the 
Pacific  Coast  to  New  York,  last 
week.  Mr.  Henley  states  that  this 
Fall  points  to  one  of  the  busiest  sea- 
sons of  the  industry.  After  a two 
weeks’  stay  in  New  York  he  will  re- 
turn for  further  work  at  Universal 
City. 


Ben  Garretson,  known  to  film  row 
as  an  energetic  and  able  publicist, 
is  about  to  move  to  Joliet,  where  he 
plans  to  open  an  up-to-date  dance 
hall  about  October  15th. 


Lester  Sturn,  having  become  as- 
sociated with  Goldwyn’s  Pittsburgh 
exchange,  Tom  Norman  will  cover 
the  Milwaukee  territory  for  Fox. 


Sales  Manager  Larson,  of  Rus- 
sell’s Productions,  is  in  the  east, 
where  he  has  sold  the  state  rights 
for  several  territories  for  some  of 
his  company’s  latest  productions. 
W.  D.  Russell  made  a flying  trip 
to  Cleveland  this  week.  Both  Mr. 
Russell  and  Mr.  Larson  expressed 
themselves  as  encouraged  over  the 
outlook  for  state  right  business  this 
Fall  and  Winter.  They  believe  that 
good  independent  pictures  will  find 
a ready  market. 


District  Manager  Herbert  Given, 
of  Famous  Players-Lasky  Corpora- 
tion, has  completed  plans  for  the 
opening  of  a branch  at  Peoria  on 
October  5th,  with  Milton  Hirsh,  who 
has  been  connected  with  the  Mil- 
waukee branch,  in  charge.  This  is 
in  line  with  the  Famous  Players’ 
policy  of  building  up  the  sales  force 
in  this  state  and  facilitating  the 
shipment  of  film  to  down  state 
cities.  The  same  policy  is  being 
carried  forward  in  other  states  and 
in  both  Pennsylvania  and  South 
Dakota  new  exchanges  have  been 
opened,  which,  with  the  addition  of 
the  Peoria  branch,  brings  the  total 
number  of  thirty-four. 


Jones,  Linick  & Schaefer  are  plan- 
ning to  open  their  new  McVicker’s 
early  in  October,  as,  notwithstand- 
ing the  remarkable  speed  made  in 
building  this  house,  it  is  impossible 
to  get  certain  details  finished  to  give 
premier  performance  on  September 
18th,  as  originally  planned.  The 
production  department  for  the  new 
house  has  been  established  in  a suite 
of  offices  on  the  seventh  floor  of 
the  Masonic  Temple,  and  each  day 
Aaron  Jones  presides  over  a con- 
ference at  which  S.  Barrett  McCor- 
mick submits  ideas  for  presenta- 
tions, H.  Leopold  Spitalny,  musical 
director,  outlines  musical  accom- 
paniments, and  Zimmerer  paints 
artistic  and  colorful  settings.  It  is 
said  the  plans  for  the  first  two 


months’  campaign  at  the  new  Mc- 
Vicker’s are  now  practically  com- 
pleted. 


J.  J.  Collins,  who  recently  sold 
his  Apollo  Theatre  at  Ottawa,  Il- 
linois, and  purchased  the  Marquette 
of  La  Salle,  Illinois,  which  he  re- 
named the  Peck,  was,  with  his  wife, 
a guest  of  the  Universal  exchange 
at  Chicago  last  week.  Mr.  Collins 
is  making  plans  for  the  Peck,  which 
will  assure  the  town  of  La  Salle  of 
first  class  motion  picture  presenta- 
tions. 


Short  Subject  Sales  Manager  As- 
trachan,  of  Universal,  is  showing  a 
lot  of  speed  these  days  and  is  proud 
of  the  contracts  being  brought  in 
by  his  salesmen.  The  Orpheum  and 
Ascher’s  Palace  at  Peoria  have  both 
signed  up  for  International  News, 
day  and  date,  seven  days  a week. 
The  Majestic  Theatre  at  Chicago  is 
also  playing  the  International  News, 
and  other  Orpheum  houses  in  the 
territory  are  signing  up.  Another 
important  short  subject  contract 
was  that  made  with  A s c h e r 
Brothers,  who  will  play  the  Century 
Comedies  every  week  in  their  en- 
tire Chicago  circuit  of  sixteen  the- 
atres. 


The  National  Screen  Service  has 
opened  Chicago  offices  at  732  S. 
Wabash  Avenue.  H.  C.  Young, 
who  has  been  connected  with  the 
company  for  several  years,  is  in 
charge.  The  National  Screen  Serv- 
ice already  is  making  announcement 
trailers  for  more  than  forty  theatres 
in  Chicago,  which  it  has  been  serv- 
ing from  its  New  York  office,  and 
in  order  to  facilitate  service  in  the 
central  west,  has  established  this 
branch  in  Chicago. 


Frank  Young,  formerly  connected 
with  Goldwyn,  is  now  selling  Uni- 
versal product  in  Chicago  and 
suburbs. 


Harry  Weiss,  who  is  now  occupy- 
ing the  manager’s  chair  at  the  First 
National  Exchange  in  St.  Louis,  has 
forsaken  the  old  fishing  hole  in  Lo- 
gansport,  Indiana,  and  now  can  be 
found  on  Sundays  at  Spanish  Lake, 
Missouri.  Harry  sends  word  that 
the  only  difference  between  catch- 
ing fish  in  Indiana  and  Missouri  is 
that  in  the  latter  state  the  fish  look 
up  to  the  slogan  of  “ show  me.” 


A.  “ Milo  ” De  Haven,  well 
known  theatre  manager,  whose 
presentations,  atmospheric  pro- 
logues, etc.,  have  made  him  a well 
known  figure  in  the  industry  from 
coast  to  coast,  is  vacationing  at  his 
cottage  at  Benton  Harbor,  Michi- 
gan. Mr.  De  Haven,  it  is  under- 
stood, has  offers  from  several  large 
theatres  to  become  managing  direc- 
tor, but  will  not  announce  his  fu- 
ture plans  for  a few  davs.  as  he  de- 
sires to  have  an  opportunitv  to  rest 
up  before  resuming  his  business  ac- 
tivities. 


m 


Exhibitors’  Service  Bureau — Pages  1614-1620 

Conducted  by  J.  S.  DICKERSON 


Decorations  used  in  the  inner  lobby  of  the  Blackstonc  theatre,  Pittsburgh,  a simple  but  an  appropriate  display  for  " The  Fast  Mail" 

| Advisory  Board  and  Contributing  Editors,  Exhibitors’ Service  Bureau  I 


George  J.  Schade,  Schade  theatre,  Sandusky. 

H.  C.  Horator,  Alhambra  theatre,  Toledo. 

Edward  L.  Hyman.  Strand  theatre,  Brooklyn. 

Theo.  L.  Hays,  Gen.  Mgr.  Finklestein  & Rubin, 
Minneapolis. 

Leo  A.  Landau.  Alhambra  and  Garden  theatres, 
Miuwaukee. 

Jack  Kuhn.  Loew  theatres,  Cleveland. 

S.  Barret  McCormick,  Managing  Director,  Allen 
theatre,  Cleveland. 

E.  R.  Rogers,  Managing  Director,  Tivoli  and 
Rialto  theatres,  Chattanooga,  Tenn. 

Stanley  Chambers,  Palace  theatre.  Wichita,  Kan. 

Willard  C.  Patterson,  Criterion  theatre,  Atlanta. 

E.  B.  Wilby.  Supervisor  of  Southern  Enterprises, 
Ine.,  Birmingham,  Ala. 

E V.  Richards,  Jr.,  Gen.  Mgr.,  Saenger  Amuse- 
ment Co.,  New  Orleans. 

F.  L.  Newman,  Newman,  Royal  and  Regent 
theatres,  Kansas  City,  Mo. 

Arthur  G.  Stolte,  Des  Moines  theatre,  Des  Moines, 
Iowa. 

Chas.  Branham,  Famous-Lasky.  Ltd.,  Toronto, 
Can. 

W*  C.  Quimby,  Managing  Director,  Strand  and 
Jefferson  theatres.  Fort  Wayne,  Ind. 

J.  A.  Partington.  Imperial  theatre,  San  Francisco. 

George  E.  Carpenter,  Paramount-Empress  theatre. 
Salt  Luke. 

Eugene  II.  Roth.  California  theatre,  San  Fran- 
cisco. 

Sidney  Grauman,  Grauman’s  theatre,  Los  Angeles. 

Louis  K.  Sidney,  Managing  Director,  William  Fox 
theatres,  Denver. 


DiiiHimiiiiiiiiiiiiiiifniiiiMiiiiMiiiiiiiiiiiiiiiiiiiiMHiiiiiiiiiMiiiitiiiinnii 


Poster  frame  in  the  lobby  of  the  Tivoli  theatre, 
Chattanooga,  on  “The  Eternal  Flame” 


Herbert  J.  Thatcher,  Strand  theatre,  Salina,  Kan.  | 

Geo.  Rotsky,  Managing  Director,  Allen  theatre,  f 
Montreal,  Canada. 

L.  W.  Barclay.  Managing  Director,  Nemo  theatre,  | 
Johnstown.  Pa.  | 

Phil.  Gleiehman,  Managing  Director,  Broadway-  \ 

Strand  theatre,  Detroit. 

William  Johnson.  Director  of  Exploitation.  South.  1 
ern  Enterprises,  Inc.,  ot  Texas,  Dallas,  Texas. 

Fred  S.  Myer,  Managing  Director.  Palace  theatre.  f 
Hamilton,  O.  f 

C.  C.  Perry,  Manager,  Capitol  theatre,  St.  Paul.  1 
Minn. 

L.  L.  Stewart,  Director  of  Exploitation.  Southern  f 
Enterprises,  Inc.,  Atlanta,  Ga. 

Joseph  Plunkett,  Managing  Director,  Mark  Strand  | 
theatre,  New*  York.  | 

Samuel  Sivitz,  Director  of  Publicity,  Rowland  and  f 
Clark  theatres,  Pittsburgh. 

Ray  Grombacher.  Managing  Director,  Liberty  the-  1 

atre,  Spokane.  Wash. 

Ross  A.  McYoy,  Manager,  Temple  theatre.  ’ f 

Geneva,  N.  Y. 

George  Tooker,  Manager.  Regent  theatre.  Elmira.  I 
N.  Y. 

Ernest  G.  Stellings,  Manager,  Grand  theatre,  § 

Wilmington,  N.  C.  f 

Phil  Gersdorf,  Supervisor,  Southern  Enterprises  | 

theatres,  Macon,  Ga. 

W.  S.  McLaren.  Managing  Director.  Capitol  | 
theatre,  Jackson.  Mich. 

W.  Griffith  Mitchell.  Managing  Director,  Majestic  | 

and  Family  theatres.  Port  Huron,  Mich. 

A.  J.  Cobe,  Managing  Director,  Central  theatre,  f 

New  York. 


September  j o,  1922 


1615 


TODiV 


BigpoubleStxc 


Chicago  Theatre  Arranged 
Tie-Up  and  Proved  It  Can 
Be  Done 

CHICAGO,  111. — Both  in  the  scope 
of  circulation  and  the  intensity  of 
interest  the  tie-up  arranged  by  the 
Chicago  Theatre  with  the  Chicago  Daily 
News  on  “ The  Masquerader,”  stands 
prominently  among  big  exploitation 
events.  It  marked  the  first  time  in  recent 
memory  that  a paper  of  such  huge  cir- 
culation gave  such  an  unstinted  tie-up, 
and  among  the  few  times  that  a big  city 
paper  has  gone  in  for  motion  picture  ex- 
ploitation wholeheartedly. 

The  story  was  run  in  serial  form  by 
the  News,  which  advertised  it  from  all 
its  delivery  trucks  and  created  its  own 
slogan  for  the  story.  It  sold  the  serializ- 
ation to  its  subscribers  as  “ A Drama  of 
Tangled  Lives.” 


Illustrating  decorations  on  marquee  of  the  Park 
theatre,  Youngstown,  Ohio,  during  the  run  of 
“Monte  Cristo ” 

Week  of  Advance  Publicity  De- 
voted to  “I  Am  the  Law” 

Corsicana,  Texas. — One  week  in  advance  of 
play  date  of  “ I Am  the  Law,”  slides  were  mn 
on  the  screen  of  the  Palace  theatre,  announc- 
ing the  coming  of  the  picture. 

For  several  days  in  advance  a local  grocery 
company  loaned  the  theatre  space  on  the  sides 
of  all  its  trucks  to  carry  one-sheets  about 
the  picture.  The  town  was  billed  heavily  with 
regular  accessories. 

In  the  lobby  Manager  W.  W.  Grist  erected 
in  one  side  a large  cabin  which  carried  a sign 
over  the  entrance,  “ R.  N.  W.  M.  P.”  painted 
in  the  rustic  style.  Also,  in  the  lobby  stood 
a star  some  six  feet  tall  which  acted  more 
as  a six-sheet  frame  than  anything  else.  The 
title  of  the  picture  was  painted  on  this  star 
in  such  a way  that  it  balanced  perfectly.  In 
the  center  of  the  star  attractive  still  photo- 
graphs were  mounted,  giving  to  the  star  an- 
other duty — that  of  a still  photograph  frame. 

In  front  of  the  theatre  was  painted  on  the 
street  two  large  white  lines  designating  the 
non-parking  space.  This  space  was  further 
designated  by  two  posts,  both  carrying  a large 
star,  the  title  of  the  picture  painted  thereon. 
A local  drug  store  co-operated  with  Mr.  Grist 
by  allowing  him  to  paint  signs  on  the  soda 
fountain  mirrors,  telling  the  public  about  the 
picture  at  the  Palace  theatre. 

In  the  newspapers  there  appeared,  one  week 
in  advance,  a series  of  teaser  ads. 


Tulsa,  Okla. — Home  made  movies  with 
local  comedians  have  been  all  the  rage  since 
“ The  Crossroads  of  Louisville  ” started  the 
idea  of  exploiting  “ The  Crossroads  of  New 
York  ” with  a local  take  off.  It  remained 
for  the  Rialto  theatre,  Tulsa,  Okla.,  to 
broaden  the  scope  of  public  interest  by  hav- 
ing the  fans  take  part  in  the  scenario  writing 
as  well. 

Manager  W.  M.  Smith  offered  a prize  for 
the  best  scenario  for  a short  comedy  to  be 
enacted  by  a local  cast.  It  wasn’t  that  he 
didn’t  have  the  men  who  could  write  one 
themselves  but  he  thought  that  this  angle  of 
enlisting  public  interest  was  worth  the  money. 

Some  25  scenarios  were  turned  in  and,  in 
conjunction  with  the  Tulsa  Tribune  the  stunt 
was  worked  to  a successful  conclusion  eclips- 
ing the  exploitation  possibilities  on  the  at- 
traction that  were  initially  visualized  by 
George  Sine  of  Louisville. 


Ballyhoo  which  was  used  in  exploiting  “Fools 
First,"  at  the  Ada  Meade  theatre,  Lexington,  Ky. 

Go-operation  of  Newspaper  As- 
sists in  Coogan  Resemblance 
Stunt 

Montgomery,  Ala. — Manager  H.  C.  Farley, 
of  the  Empire  theatre,  secured  the  cooperation 
of  the  Montgomery  Journal  in  putting  on  a 
Coogan  resemblance  contest  and  parade  for 
“ My  Boy.” 

On  Sunday,  Monday  and  Tuesday  before 
the  picture  opened  on  Thursday  the  Journal 
carried  illustrated  stories  on  the  front  page 
inviting  all  the  boys — and  girls,  too — in  Mont- 
gomery to  get  in  on  the  fun. 

The  first  prize  was  $10.00,  the  second  prize 
$5.00  and  all  who  entered  the  contest  were 
given  free  admission  to  see  the  picture.  The 
entrants,  numbering  over  100,  collected  at  the 
Journal  office  at  3:00  p.  m.  on  opening  day. 
Mr.  Farley  furnished  appropriate  banners 
and  they  staged  a parade  from  there  to  the 
theatre.  A girl  won  first  prize  and  a boy 
second.  Sex  of  contestants  was  not  specified, 
it  only  being  required  that  they  look  like 
Jackie  Coogan. 

Mr.  Farley  also  tied  up  with  the  Boys’  De- 
partment of  a local  store  by  which  he  got  a 
window  and  mention  in  the  store’s  ads  in 
return  for  100  passes.  The  theatre  distributed 
the  passes  to  their  customers,  not  more  than 
one  to  each  customer,  as  long  as  they  lasted. 


Adds  Scenario  to  Stunt  on 
“Crossroads  of  New  York” 


The  above  illustrates  exploitation  ideas  executed  by  George  Pea,  manager  of  the  Forum  theatre,  Hillsboro,  Ohio,  when  playing  “Pay  Day,' 

“The  Sawmill”  and  “The  World’s  Champion” 


Exploitation  array  used  by  the  Quality  theatre,  Independence,  Kansas,  on  “ The  Silent  Call 


Lobby  Display  for  “I  Am  the 
Law"  Results  in  Drawing 
Crowds 

Ft.  Smith,  Ark. — The  lobby  of  the  Palace 
theatre,  under  the  management  of  J.  B.  Rob- 
inson, took  on  the  atmosphere  of  ice  and  snow 
for  the  play  date  of  “ 1 Am  the  Law,”  when 
the  lobby  was  cloaked  in  white  cloth,  repre- 
senting snow,  and  electric  light  bulbs  were 
frozen  in  cakes  of  ice. 

Directly  in  the  center  of  the  lobby  was  a 
miniature  display  showing  trees,  hillsides  and 
everything  as  if  covered  in  a mantle  of  snow, 
but  the  most  effective  feature  of  the  display 
was  the  frozen  lake  made  from  a block  of 
ice,  on  the  inside  of  which  were  electric  light 
bulbs  which  were  seen  to  burn.  Mr.  Robin- 
son arranged  with  the  ice  company  to  freeze- 
an  electric  light  bulb  along  with  still  photo- 
graphs from  the  picture,  in  a huge  block  of 
ice.  When  placed  in  the  lobby  in  connection 
with  the  display,  with  the  bulb  connected  to 
the  electric  circuit  so  that  it  burned,  it  de- 
veloped an  altogether  different  effect  from 
anything  seen  before  in  Ft.  Smith,  and  at- 
tracted sufficient  attention  that  receipts  proved 
the  investment  worth  the  time  and  expense 
involved. 


Window  display  which  was  secured  by  a tie-up 
with  a furniture  dealer  in  Allentozvn,  Pa.,  on 
“ While  Satan  Sleeps,"  which  was  the  attraction 
at  the  Strand  theatre  a half  block  away  from 
the  store 


Colorful  Decorations  Used  when 
Presenting  “Fascination" 

DENISON,  Texas.  Novel  electric  ar- 
rangement proved  a business 
stimulator  for  Manager  E.  E.  Col- 
lins, of  the  Rialto,  when  he  exploited 
“ Fascination.” 

The  entire  front  of  the  theatre  was 
boxed  in  with  beaver  board.  This  beaver 
board  was  painted  a “ fiery  ” red  with 
small  ornaments  and  Spanish  designs 
painted  in  yellow.  There  were  eight 
openings  besides  the  entrance  and  exits  to 
the  theatre  in  this  beaver  board  display. 
Behind  these  openings  hung  electric 
lights,  each  a different  color  with  the  en- 
tire group  connected  to  the  electrical 
theatre  sign.  As  the  sign  flashed  on  and 
off,  so  did  these  lights,  and  the  fact  that 
they  were  concealed  by  colored  tissue 
paper  attract  considerable  attention  from 
the  outside. 

Directly  in  the  center  of  the  lobby 
stoqd  a cut-out  of  Mae  Murray  taken 
from  the  six  sheet.  This  cutrout  was 
dressed  up  in  silks  and  satins  according 
to  the  Spanish  days.  Behind  the  cut-out 
and  acting  as  a background  was  a cir- 
cular desk  covered  with  red  stain.  This 
same  display  was  used  in  Dallas  at  the 
Palace  Theatre  some  weeks  before  the 
run  in  Denison. 


Best  Smiles  for  Six  Days  Boost 
“Smilin’  Through" 

Janesville,  Wis. — The  manager  of  the 
Apollo  theatre,  Janesville,  Wis.,  had  the  city 
smiling  for  six  days  steadily  as  part  of  his 
tie-up  on  “ Smilin’  Through  ” with  the  Janes- 
ville Daily  Gazette. 

The  paper  had  a cameraman  out  in  an  auto- 
mobile snapping  smiling  citizens  in  its  search 
for  the  best  smile  each  day.  Prominent  per- 
sonalities figured  in  the  daily  news  stories 
run  in  connection  with  the  feature  and  it  was 
one  of  the  best  attractions  for  the  paper 
that  had  ever  been  run.  It  helped  work  up 
“ optimism  ” business  for  the  picture  and 
created  a better  spirit  throughout  the  busi- 
ness section  with  its  message  to  go  “ Smilin’ 
Through.” 


Exhibitors  Judge  Best  Make-up 
Imitating  Star  of  “Trouble" 

Madison,  Wis. — Two  hundred  children 
under  twelve  years  of  age,  all  dressed  in  cast- 
off clothes,  “daddy’s  old  breeches”  and  a cap 
with  the  bill  to  one  side,  loose  sweater  and 
safety-pinned  suspenders,  imitating  Jackie 
Coogan,  describes  the  method  used  by  Man- 
ager A.  P.  Desormeaux  when  “ Trouble  ” was 
the  attraction  at  the  Strand.  The  “ exploi- 
ters ” all  saw  the  show  free.  Two  of  them, 
four  and  twelve,  respectively,  were  awarded 
prizes  for  being  the  most  effective  imitators 
of  the  young  star.  A department  store  fur- 
nished a dress  for  the  little  girl  who  won, 
and  a men’s  furnishing  store  donated  a 
“Jackie  Coogan”  suit  for  the  four-year-old 
boy. 

Motion  pictures  were  made  of  the  con- 
testants and  the  judges,  who  were  managers 
of  the  five  theatres  here,  which  were  run  the 
first  three  days  of  the  week  following  the 
showing  of  “ Trouble.”  This  brought  crowds 
of  relatives  and  friends  of  the  contestants,  and 
both  local  daily  newspapers  found  room  for 
many  human  interest  stories  of  the  contest. 


Window  display  advertising  “ Trouble,"  at  the 
Rivoli  theatre,  LaCrosse,  Wis. 


September  30,  1922 


1617 


Street  ballyhoo  lined  up  in  front  of  the  Rivoli  theatre,  LaCrosse,  Wis.,  ready  for  the  exploitation  march  on  "One  Clear  Call 


Copped  Diogenes’  Stunt  But 
Went  Him  One  Better 
for  “ Trouble  ” 

A CROSSE,  Wis.— Manager  Wil- 
liam Friese  copped  Diogenes’  stunt 
but  he  went  the  old  Greek  one  bet- 
ter in  putting  over  “ Trouble,”  at  the 
Rivoli  Theatre.  The  exhibitor  sent  out  a 
man  with  a lantern  on  the  streets  and 
the  sign  “ I see  TROUBLE  coming.”  So 
far  that  stuck  to  the  lines  of  classic  his- 
tory; but  Manager  Friese  also  gave  his 
ballyhoo  artist  a magnifying  glass,  so 
that  he  could  see  trouble  long  before  it 
saw  him. 

And  when  he  saw  “ Trouble  ” coming 
he  ran  to  meet  it  and  a large  percentage 
of  La  Crosse’s  population  did  likewise. 

The  Jackie  Coogan  impersonate*  con- 
test is  old  but  it  still  works  wonders. 
They  used  it  as  part  of  the  campaign  on 
“ Trouble.”  By  actual  count  175  young- 
sters thought  it  worth  while  to  get  out 
the  old  overalls  and  doll  up  like  Jackie 
Coogan  for  the  sake  of  getting  in  free 
to  see  the  picture.  Some  of  the  contest 
Jackies  were  girls;  but  little  questions 
like  braids  and  skirts  didn’t  bother  them 
when  it  came  to  seeing  “ Trouble  ” for 
nothing. 


How  Manager  Frank  J.  Miller  of  the  Modjeska 
theatre,  Augusta,  Georgia,  made  use  of  a cut-out 
in  exploiting  “ Fascination  ” 


Florida  Exhibitor  on  Job  Puts 
Over  Timely  Exploitation 

Lakeland,  Fla. — To  Manager  B.  B.  Garner, 
of  the  Casino  theatre,  goes  credit  for  a cam- 
paign on  “ Our  Leading  Citizen.”  In  addi- 
tion to  a newspaper  contest  and  a lobby  dis- 
play, both  executed  in  the  most  approved 
fashion,  he  put  over  a novelty  co-operative 
page  consisting  of  a tie-up,  made  with  the 
Lakeland  Telegram,  by  which  the  paper  got 
right  behind  a contest  to  determine  Lakeland’s 
leading  citizen.  Twenty  dollars  in  prizes  was 
offered  for  the  best  letters  nominating  the 
leading  citizen  of  Lakeland  and  stating  rea- 
sons for  the  choice.  Representatives  of  the 
various  civic  organizations  formed  the  com- 
mittee of  judges. 

This  contest  went  over  so  big  that  it  became 
the  town  topic  for  days.  The  rival  paper 
took  it  up  and  wrote  a long  editorial  on  the 
qualifications  for  a “ Leading  Citizen.”  And 
the  editor  ended  up  by  saying,  “ Anyway,  we 
are  going  to  see  the  picture  at  the  Casino 
that  has  caused  all  this  speculation.” 

The  only  expense  of  this  contest  was  $20.00 
for  prizes.  It  gave  front  page  publicity  for 
over  a week  in  one  paper  and  the  editorial 
in  the  other. 

For  the  novelty  co-operative  page  Mr.  Gar- 
ner lined  up  fourteen  merchants.  Each  ad 
carried  a partly  obliterated  photograph  of 
some  prominent  citizen  of  Lakeland.  And 
each  merchant  offered  a prize  for  identifica- 
tion of  the  photograph  in  his  ad  and  the  best 
letter  setting  forth  the  qualifications  for  the 
leading  citizen  of  Lakeland.  Mr.  Garner  took 
a space  on  the  page  and  offered  as  his  prize 
$2.00  worth  of  tickets  to  the  Casino.  This 
was  the  only  expense  to  him. 

The  lobby  display  was  a “ campaign  head- 
quarters ” with  desks,  chairs,  banners,  cam- 
paign slogans,  ballot  boxes,  etc. 


Poster  Developed  Into  Lobby 
Display 

EL  PASO,  Tex. — A lobby  display  for 
“ Across  the  Continent,”  Manager  J. 
M.  Edgar  of  the  Palace,  used  a cut- 
out from  the  six-sheet  poster  showing 
Wallace  Reid  speeding  across  the  con- 
tinent with  an  audience  of  men  and  boys 
laughing  at  the  car  he  drives. 

Above  this  display  was  a sphere,  rep- 
resenting the  world,  around  which  was 
built  a race  track  on  which  Reid  and  his 
Dent  speeded.  The  flash  told  the  passer- 
by the  idea  that  the  Palace  was  a cool, 
snappy  place  full  of  excitement’ and  fun. 

The  local  Ford  agency  came  in  for  a co- 
operative newspaper  ad,  the  first  the  bor- 
der city  has  ever  seen. 


Improved  Lighthouse  Attracts 
Spot  Shows  on  “Reported 
Missing” 

EL  PASO,  Texas. — In  the  lobby  of  the 
Palace  Theatre,  during  the  run  of 
“ Reported  Missing  ” stood  a light- 
house, made  from  Upson  board,  and  so 
painted  that  it  resembled  stone.  This 
tower  was  the  full  height  of  the  lobby 
and  in  its  top  was  placed  a search-light 
that  is  spot,  which  revolved  and  by  use  of 
mirrors  a continual  stream  of  light  played 
on  the  street  directly  in  front  of  the  the- 
atre. Where  the  light  hit  the  pavement 
was  painted  the  title  of  the  picure. 

Around  the  base  of  this  lighthouse  Hart 
had  placed  large  rocks,  which  fitted  in 
unusually  well  with  the  painted  scenery  in 
the  background.  Then  a small  boat,  with 
sails  all  set  was  rigged  up  in  the  water 
around  these  rocks  so  that  it  appeared 
shipwrecked. 

High  above  these  displays  hung  an 
aeroplane,  which  was  connected  to  a mo- 
tor and  ran  or  flew  all  the  day. 


Decorations  for  “Her  Gilded  Cage,”  used  by 
manager  J.  T.  Clancy,  of  the  Capitol  theatre, 
Hartford,  Conn.,  included  the  erection  of  this 
huge  gilded  enclosure,  which  was  set  in  the 
center  of  the  main  lobby 


1618 


Motion  Picture  New 


*3*'  £1 ' A 

“Request  Week”  Acclaimed 
As  Exploitation  Stunt 

SAN  DIEGO.  Cal.  As  a mid-summer 
stunt  the  management  of  the  SuDerba 
theatre  put  on  a week  of  “ request  ” 
features,  making  a daily  change.  While 
of  necessity  the  repertoire  included  some 
of  the  popular  films  which  had  already 
had  a showing  in  San  Diego,  many  peo- 
ple were  attracted  by  the  presentation  of 
such  a variety  of  the  prominent  pic- 
tures which  have  been  released  in  the 
past  few  months.  Manager  W.  E.  Jones 
added  some  special  musical  numbers  to 
the  daily  programs.  The  pictures  shown 
included  “ The  Mollycoddle,”  “ The  Idol 
Dancer,”  “ The  Kid,”  and  other  popular 
returns.  Short  comedy  reels  were  given 
in  connection  with  the  features. 


Front  of  tlic  house  arrangement  used  by  the  Midway  theatre,  Montreal,  Canada,  during  the 

run  of  “Smilin’  Through” 


“Two  for  One”  Stunt  Wins 
Popularity  in  Ohio 

MT.  VERNON,  Ohio.— H.  V.  Smoots, 
manager  of  the  Vine  Theatre,  one 
of  the  Harris  and  Smoot  houses, 
reports  that  for  the  past  two  months  the 
use  of  a coupon,  printed  in  their  news- 
paper advertising,  offering  two  seats  for 
the  price  of  one  to  the  attraction  playing 
on  a certain  date,  stirred  up  sufficient  in- 
terest to  warrant  continuing  the  use  of 
same.  The  ads  are  “ keyed,”  so  that  tjie 
management  is  able  to  gauge  what  paper 
earns  the  most  returns.  The  coupon 
reads:  “The  Vine” — then  in  large  type — 
“2  for  1,”  under  which  the  date  coupons 
may  be  used  is  given. 


Lobby  Display  Played  Part  in 
Exploiting  Meighan  Feature 

Abilene,  Texas. — The  lobby  of  the  Queen j 
theatre  was  the  big'  factor’  in  getting  people! 
in  to  see  “ If  You  .Believe  It,  It’s  So, ' accord- 
ing to  Manager  Hugo  Plath  who,  acting  upon 
the  suggestion  sent  out  by  the  exploitation 
department,  got  busy  with  his  keyhole  saw  and; 
sandpaper  and  made  cut-out  letters  to  go! 
across  the  front  of  the  lobby. 

These  were  hung  on  wires  in  such  a way| 
that  to  anyone  passing  they  seemed  to  be; 
hanging  in  the  air.  The  letters  were  painted 
in  the  most  brilliant  colors  and  spelled  out 
the  title  and  the  star  in  the  picture. 

Then  under  the  letters  stood  a large  cut-out 
of  Tlios.  Meighan  in  a pose  as  if  making  an 
address.  Often  the  accessory  paper  lends 
itself  to  attractive  cut-outs  and  serve  just  as 
well  as  an  art  display  that  would  amount  up 
into  figures  that  would  be  prohibitive.  This  ' 
manager  has  always  been  very  conservative,  ; 
yet  the  displays  in  front  of  his  theatre  have 
always  been  attractive  and  in  keeping  with 
the  high  standard  set  by  the  pictures  shown. 


This  attractive  bower,  representing  a scene  in  “Nice  People,''  was  arranged  by  J.  T.  Clancy, 
manager  of  the  Capitol  theatre,  Hartford,  Conn. 


Effective  Tie-Up  with  Shoe  Store 
for  “The  Woman  Who 
Walked  Alone” 

Little  Rock,  Ark.— Manager  George  Waters, 
of  the  Capitol  theatre,  secured  an  appropriate 
tie-up  when  exploiting  “ The  Woman  Who 
Walked  Alone,”  by  enlisting  a local  shoe 
store’s  cooperation.  The  advertising  of  the 
attraction  was  combined  with  that  of  t he 
Kempner  shoe  store,  attaching  the  name  of 
“The  Dorothy  Dalton  Model  for  Ladies’  to 
their  footwear,  having  secured  an  alleged  wire 
of  endorsement  from  the  star,  which  was 
duplicated  and  placed  in  all  windows  carry- 
ing the  Kempner  slipper,  combined  with 
photographs  of  Miss  Dalton  in  attractive 
frames.  It  was.  also  announced  through  the 
newspapers  and  on  advance  slides  that  during 
the  run  of  “ The  Woman  Who  Walked  Alone 
special  matinees  would  be  given  lor  the  ladies, 
and  that  each  lady  attending  would  receive  an 
autographed  “ Fanphoto  of  the  star.  Neat 
cut-outs  of  the  star  and  display  mats  in  the 
lobby  furnished  an  atmosphere  altogether  in 
harmony  with  the  general  scheme  of  exploi- 
tation. 


Silent  Cowboy  for  Lobby  in 
Advance  of  “Sky  High” 

SOUTH  PITTSBURG,  Tenn.  Man- 
ager Ogg  of  the  Imperial  Theatre 
secured  a model  which  he  dressed 
in  cowboy  costume  and  placed  in  his  lobby 
four  days  ahead  of  showing  “ Sky  High.” 


Lobby  display  arranged  by  Manager  De  Sales  Harrison  of  the  Howard  theatre,  Atlanta,  Ga,,  on  “ Fool’s  Paradise 


Rex  Theatre  Features  a Floral 
Lobby 

SPARTANSBURG,  S.  C.  Manager  A. 

C.  Cowles,  Rex  Theatre,  arranged 
with  a local  florist  for  a display  in  his 
lobby  in  connection  with  “ The  Wonder- 
ful Thing.”  And  flowers,  both  cut  and 
potted  plants,  were  banked  around  a large 
cut-out  from  the  twenty-four  sheets  in 
the  center  of  the  lobby. 

On  the  last  night  of  the  showing  all 
cut  flowers  were  given  away  to  the  lady 
patrons  of  the  theatre,  one  flower  to 
each  lady. 

This  display  was  secured  at  the  cost 
of  running  a slide  for  the  florist  during 
the  two  days’  run  of  the  picture. 


IV.  G.  Carter,  manager  of  the  Princess  theatre, 
Greenville,  Tenn.,  decorated , his  lobby  as  above 
shown  for  “ The  Song  of  Life  ” 


Decorations  and  Streamers 
Combined  Dress  Lobby 
of  Palace 

Dallas,  Texas. — An  advance  campaign  on 
“ The  Man  From  Home  ” was  begun  by  the 
Palace  theatre  several  days  prior  to  the  show- 
ing by  placing  insert  cards  in  prominent  loca- 
tions around  the  city. 

The  lobby  front  was  made  by  a local  Art 
Department  and  consisted  of  a beaver  board 
arch, ‘representing  the  covering  of  an  Italian 
villa.  By  means  of  scenic  drops,  a background 
was  furnished  on  which  was  painted  a view 
of  the  Mediterranean  Sea,  with  Mt.  Vesuvius 
in  the  distance. 

Purple  paper  streamers  floated  in  the  breeze 
in  front  of  the  theatre,  which  were  kept  blow- 
ing by  the  use  of  fans  pulling  the  air  out  from 
the  theatre. 

A prologue  entitled,  “ The  Venetian  Night,” 
consisted  of  a scene  in  Venice  at  night,  with 
the  moon  rising.  A Venetian  boatman  was 
seen  standing’  in  the  distance,  who  rendered 
ajDpropriate  vocal  selections. 


Exploiting  Local  Personages 
Wins  Publicity  and  Favor 

UFFALO,  N.  Y,  “Who’s  Who  in 
Buffalo,”  is  the  new  local  film  stunt 
being  put  over  by  A1  Beckerich, 
manager  of  the  Loew  State.  Prominent 
business  men  are  “ shot  ” and  back  and 
side  views  are  shown  on  the  screen.  Pat- 
rons who  guess  the  names  of  the  list 
shown  are  given  money  pirzes.  The  next 
week  the  front  views  of  the  men  are 
shown  and  the  winners  of  the  past  week 
announced.  The  same  stunt  is  being  used 
Niagara  Falls  by  Herman  Lorence  of  the 
Bellevue. 


Discussion  on  Marriage  and 
Men  Used  to  Exploit 
“The  Storm” 

EATTLE,  Wash.  — Twenty-four 
prizes  for  the  best  answers  to  the 
question  “ Should  a Girl  Choose  a 
City  Man  or  an  Outdoors  Man,”  were 
awarded  a few  weeks  ago  by  the  Seattle 
Star,  an  evening  daily,  cooperating  with 
the  Columbia  Theatre  in  putting  over  ad- 
vance exploitation  on  “ The  Storm.” 
Manager  R.  W.  Crane  believed  that  the 
problem  of  Manette,  in  the  photoplay, 
was  a theme  worthy  of  public  discussion, 
and  therefore  made  arrangements  with 
the  newspaper  to  carry  on  the  contest  for 
several  weeks  before  the  engagement  of 
“ Th  Storm  ” began. 

For  many  days  the  contest  editor  of 
the  Star  was  deluged  with  letters  upon 
the  subject. 


Illustrating  how  Manager  W.  G.  Carter  of  the 
Princess  theatre,  Greenville,  Tenn.,  secured  a 
window  display  and  tie-up  with  a washing- 
machine,  in  exploiting  “The  Song  of  Life” 


1620 


Motion  Picture  N ew  s\ 


Window  display  illustrating  a tie-up  secured  by  the  Stanley  theatre,  Philadelphia,  advertising 
the  book  and  the  picture  “ Blood  and  Sand  ” 


Exploitation  for  “Molly-O” 
Serves  Also  to  Clean  up  Town 

Electra  Fla. — Old  tin  cans  were  legal  ten- 
der at  the  Liberty  theatre,  and  they  came  at 
a rate  that  was  surprising. 

It  was  a part  of  the  plan  of  Manager  H.  D. 
Morgan  of  the  Liberty  to  aid  Mayor  William 
Calvert.  A receptacle  was  made  of  twelve- 
inch  boards  about  ten  feet  long,  and  placed 
just  in  front  of  the  curbing  at  the  Liberty. 
There  was  a big  placard  bearing  the  sign. 
" Boys — Bring  twenty  cans  and  get  a free 
ticket  to  “ Molly-O.” 

The  cans  started  coming  in  early,  and  they 
continued  all  day  long.  It  seemed  surprising 
that  so  many  old  cans  could  be  found  in  one 
community.  At  any  rate,  it  is  reasonably  sure 
there  is  a considerable  depletion  of  cans  in 
back  yards  and  alleys. 

New  Englanders  Mystified  by 
Visit  of  “Antinea” 

BOSTON,  Mass.  An  exploitation 
stunt  which  aroused  the  interest  and 
curiosity  in  New  England  was  re- 
cently devised  in  connection  with  the 
showing  of  “ Missing  Husbands.” 

It  consisted  in  a visit  to  that  city  of 
“ Antinea,”  a mysterious  young  woman, 
who  claimed  that  her  body  contained  the 
spirit  of  the  ancient  “ Antinea,  Queen  of 
the  Egyptians,”  whose  fascination  is  re- 
vealed in  “ Missing  Husbands.”  She  car- 
ried with  her  a message  of  freedom  for 
her  sex,  and  gave  newspaper  interview- 
ers a lively  story  of  her  opinions  on  the 
modern  woman. 

The  leading  dailies  played  up  promi- 
nently the  arrival  of  the  mysterious  and 
beautiful  young  woman,  and  most  of 
them  published  her  photograph.  Her  sec- 
retary was  kept  continually  busy  arrang- 
ing appointments  with  the  press  repre- 
sentatives clamoring  for  interviews  with 
Antinea,  at  her  luxurious  suite  at  the 
fashionable  Copley-Plaza  Hotel  in  Bos- 
ton. Her  intended  talk  to  Boston  women 
on  historic  Boston  Common  aroused 
great  interest. 

“ Man  glories  in  his  sex  triumphs,” 
voiced  the  mysterious  beauty.  “ Women 
should  glory  in  hers  and  not  struggle  to 
disguise  her  exultation  as  she  does.” 

“ Antinea’s  ” contention  that  she  was 
the  reincarnation  of  the  ancient  Egyptian 
queen  aroused  as  much  curiosity  as  her 
rather  liberally-inclined  views  on  the 
future  of  her  sex. 


Miniature  Church  Forms  Lobby 
Display  for  “Little  Minister” 

CHIC  KASHA,  Okla.  A reproduc- 
tion of  an  Episcopal  Church  com- 
posed the  lobby  display  in  the 
Rialto  Theatre  when  “ The  Little  Min- 
ister ” was  presented.  A cut-out  of  Betty 
Compson  and  John  Hackathome  stood  di- 
rectly in  front  of  the  entrance  to  the 
church.  At  night  the  display  was  so  ar- 
ranged that  lights  seemed  to  shine 
through  the  transparent  windows.  In  the 
background  was  seen  a trellis. 

The  sign  across  the  front  of  the  lobby 
announced  the  standing  of  the  contestants 
in  a movie  contest  being  held. 


Natives  Who  Passed  Crossroad 
See  Themselves  on  Screen 

ATLANTA,  Ga.  Manager  Willard 
C.  Patterson  of  the  Metropolitan 
Theatre,  employed  a method  of  ex- 
ploiting “ The  Crossroads  of  New 
Y ork  ” by  having  a motion  picture  taken 
of  several  “ crossroads  ” in  Atlanta,  and 
calling  it  “ The  Crossroads  of  Atlanta  ” 
and  then  in  his  advertising,  invited  Atlan- 
ta’s populace  to  come  and  see  themselves 
in  pictures.  The  picture  was  made  by  a 
local  scenic  house,  and  consisted  of  show- 
ing several  of  the  busiest  sections  of  At- 
lanta’s downtown  section  and  close-ups 
of  several  social  and  civic  leaders. 

It  was  very  easy  to  get  the  impression 
from  the  advertising  that  a photographer 
had  secretly  caught  a close-up  of  each 
Atlantan,  and,  of  course,  this  had  the  de- 
sired effect  upon  business. 


Contest  Brings  Publicity  for 
“Our  Leading  Citizen” 

Jacksonville,  Fla. — Manager  Guy  Kinimei 
of  the  Arcade  theatre  succeeded  in  getting  con- 1 
siderable  publicity  for  “ Our  Leading  Citizen  ’ ' 
by  convincing  the  editor  and  editorial  writei 
of  the  Journal  of  the  contest  possibilities  ir 
the  title. 

The  paper  ran  a six  inch  two-column  an- 
nouncement on  the  front  page  of  the  after- 
noon edition  reading  in  part  as  follows: 

“ Our  leading  citizen — who  is  he?  Is  he  the i 
man  who  merely  boasts  that  he  has  amassed 
the  most  money?  Is  he  the  man  who  wields 
political  influence  but  only  for  his  private 
gain?  Is  the  mayor  our  leading  citizen?  Isj 
the  president  of  our  chamber  of  commerce  the 
real  leader  of  the  community  ? ” 

The  Journal  offered  $5  for  the  best  letter) 
submitted,  not  to  exceed  200  words,  and  twenty 
pairs  of  tickets  to  the  Arcade  for  best  of  the 
others. 


TROUBLE 


9V 


f.v.uA, 

Jackie  Coogan 


Lobby  display  used  by  H.  B.  Clarke,  manager  of  the  Strand  theatre,  Memphis,  Tennessee,  for 

the  play  date  of  “ Trouble’’ 


September  30,  1922 


1621 


Reviews  of  the  Latest  Features 


.Conducted  by  LAURENCE  REIDi 


“The  Siren  Call” 
(Paramount — Five  Reels 
(Reviewed  by  Laurence  Reid ) 

YOU  won’t  find  anything  new  in  plot  or 
characterization  in  this  picture.  It 
takes  Dorothy  Dalton  back  to  the  day  when 
she  made  a regular  appearance  as  a dance 
hall  girl.  Inasmuch  as  no  actress  ever  equaled 
her  vital  and  vivid  portrayal,  let  it  be  said 
that  the  star  makes  the  offering  a crisp  melo- 
drama through  her  spirited  acting.  The  plot 
is  very  familiar.  All  the  old-time  ingredients 
are  in  their  accustomed  places.  There  is  the 
dance  hall  and  there  is  the  girl  and  the  mot- 
ley throng  includes  a gambler  husband,  a 
vicious  trapper  and  the  usual  derelicts  of  the 
frozen  North. 

The  trapper  finds  a baby  whose  parents 
perished.  He  gives  it  to  the  girl  for  adop- 
tion, and  straightway  her  redemption  is  in 
sight.  The  thrills  creep  in  here  and  enliven 
the  picture  through  its  conclusion.  The  re- 
formers are  also  in  the  plot.  And  they  burn 
the  dance  hall  (a  picturesque  episode).  We 
must  discover  the  gambler  and  his  wife  pre- 
siding over  a store  which  the  husband  even- 
tually sells  to  the  trapper.  The  physical  ac- 
tion continues  for  the  villain  is  killed  by  the 
heroine.  The  hero,  a young  prospector  pur- 
sues the  faithless  husband  and  the  subsequent 
shot  reveals  an  exciting  touch  as  they  fight 
on  a raft  in  mid-stream.  Naturally  the  youth 
triumphs  and  happiness  is  complete  when  the 
gambler  eventually  loses  his  life. 

Some  may  call  the  picture  commonplace. 
But  the  star  and  a good  supporting  cast  make 
its  moments  interesting  for  those  who  love 
melodrama  in  the  raw.  You  will  probably 
recognize  every  scene  as  having  been  “ shot  ” 
before.  What  of  it?  The  primitive  touch 
will  always  be  found  in  the  frozen  spaces. 
And  a picture  of  the  North  should  live  up  to 
it.  It  seems  good  to  see  the  star  in  the  type 
of  role  which  established  her  popularity.  As 
long  as  she  can  play  the  primitive  woman 
better  than  anyone  else — let  her  sponsors 
place  her  in  the  character  occasionally.  At 
least  she  will  do  her  part,  even  though  the 
story  is  old  stuff.  David  Powell,  Mitchell 
Lewis  and  Edward  J.  Brady  give  convincing 
performances. 

The  Cast 

Charlotte  Woods,  a dancer Dorothy  Dalton 

Ralph  Stevens,  a prospector..... David  Powell 

Beauegard,  a trapper... Mitchell  Lewis 

Edward  Brent,  a gambler Edward  J.  Brady 

Gore Will  Walling 

Eleanor  Du  Bois Leigh  Wyant 

Irishman Lucien  Littlefield 

Judge  Green George  Williams 

By  J.  E.  Nash.  Scenario  by  J.  E.  Nash  and 
Philip  Hurn.  Directed  by  Irvin  Willat.  Pro- 
duced by  Famous  Players. 

The  Story — Trapper  finds  a baby  in  the 
frozen  north  and  takes  it  to  dance  hall  girl  as  a 
bribe  to  win  a kiss.  The  girl  is  the  wife  of  a 
gambler,  but  she  adopts  the  child  and  sells  her 
kisses  to  provide  a bank  account  for  the  infant. 
The  reform  element  burn  the  saloon  and  the 
girl  and  her  husband  open  a store.  This  is 
sold  to  the  trapper.  The  girl  kills  him  and  the 
worthless  husband  is  pursued  by  a young  pros- 
pector. And  the  girl  finds  happiness  with  him 
after  the  death  of  her  husband. 

Classification — Melodrama  of  far  north,  typ- 
ical of  Dorothy  Dalton’s  releases  of  two  and 
three  years  ago. 

Production  Highlights — The  atmosphere.  The 
exteriors.  The  acting  of  the  star.  The  burn- 
ing of  the  dance  hall.  The  fight  on  the  raft. 

Exploitation  Angles — Get  out  your  far  north 
atmosphere,  such  as  snow  shoes,  moccasins,  etc., 
for  a lobby  display.  Play  it  up  as  a typical  Dal- 
ton attraction. 


A garden  scene  in  “East  Is  West”  with  Constance 
Talmadge  as  Ming  Toy,  who  is  the  star  of  the 
First  National  attraction 


“ The  Orderly  ” 

Pathe — 5373  Feet 

( Reviewed  by  Eugene  Carlton) 

REMEMBER  your  attitude  towards  the 
first  foreign-made  picture  you  ever  saw? 
Too  overburdened  with  detail  to  be  dramati- 
cally interesting,  to  be  sure,  but  yet  the 
European  atmosphere  commanded  curiosity. 
That  is  just  about  the  status  of  “ The  Ord- 
erly,” a production  which  distinctly  is  French 
from  beginning  to  end,  opening  with  a sui- 
cide and  closing  with  a murder — all  over  a 
woman,  which  is  more  conclusive  proof  that 
it  is  French. 

Technically,  there  is  nothing  in  the  produc- 
tion unusual — just  the  simplest  of  simple 
plots,  but  exterior  backgrounds,  portraying 
beautiful  French  scenes,  and  some  good 
photography  in  spots  aid  the  picture  to  place 
among  the  “ also  rans  ” at  least. 

That  a woman  who  had  married  a 
colonel  as  a result  of  mere  appreciation  of 
kindness,  should  later  betray  his  trust  in  her 
when  she  finds  the  young  handsome,  “ one 
and  only,”  is  nothing  startling,  while  the 
eventual  suicide  of  the  wife  and  the  murder 
of  the  “ other  man  ” conforms  with  the  ex- 
pected regularity  of  events  about  as  con- 
sistently as  the  “ nineteenth  hole  ” after  a 
hard  match  on  the  links.  Paul  Hubert  dis- 
plays unusual  ability  in  assuming  the  role 
of  the  “ other  man,”  as  far  as  looking  and 
acting  deceitful  is  concerned,  but  that  just 
about  lets  the  entire  cast  out. 

The  Cast 

Jeanne... Mme.  Nathalie 

Col.  de  Limousin ...  . K Colas 

PMlip Paul  Hubert 

From  the  story  by  Guy  de  Maupassant. 
The  Story — A colonel’s  wife  has  committed 
suicide,  the  reason  being  unknown  to  him. 
Following  the  funeral  he  finds  a letter  from  her, 
telling  him  how  he  had  promised  to  care  for 
her  after  her  mother’s  death,  how  she  later  had 
married  him,  but  that  she  did  not  really  love 
him  and  had  become  infatuated  with  a young 
officer  and,  fearing  the  worst,  had  taken  her  own 
life.  The  colonel  calls  his  orderly  to  him  and 
asks  the  identity  of  the  lover.  The  orderly  hes- 
itates and  is  shot  by  the  colonel. 

Classification — A love  triangle  containing  less 
than  the  average  amount  of  human  interest. 

Production  Highlights — Picturesque  scenes, 
showing  Notre  'Dame  and  Eiffel  Tower;  the 
scene  where  orderly  is  called  before  colonel  and 
killed. 

Exploitation  Angles — The  unusual  scenic 
value  of  the  production  and  the  fact  that  it  is 
a foreign  picture  should  attract  interest  if  prop- 
erly played  up. 

Drawing  Power — A success  in  the  big  houses 
only.  A poor  bet  with  anything  other  than  a 
highly  cultured  audience. 


“ The  Price  of  Youth  ” 

Arrow  Film  Corporation-Five  Reels 
(Reviewed  by  D.  I.  Gest) 

H.ERE  is  a pretty  little  story  of  love  and 
youth  and  villainy  and  heart  throbs  that 
will  fit  excellently  into  the  average  pro- 
gramme. Supervised  by  Ben  Wilson  “ The 
Price  of  Y outh  ” is  one  of  the  best  pictures 
of  its  class  turned  out  during  the  current 
season.  It  does  not  rank  with  the  super- 
dramas of  the  larger  producing  units  and 
probably  never  will  be  featured  on  Broad- 
way but  it  has  plenty  of  dramatic  interest 
and  makes  pleasing  entertainment. 

Neva  Gerber  as  Adela  Monmouth  is  in  a 
part  well  suited  to  her  particular  style  of 
beauty.  She  handles  the  many  trying  situa- 
tions that  fall  to  her  lot  most  charmingly. 
Jack  Pratt  as  Spencer  Trayes  also  does  an 
artistic  job  in  portraying  the  polished  villain 
that  infests  the  big  cities  waiting  to  prey 
upon  the  pretty  country  girls  that  come  in 
search  of  musical  or  artistic  careers.  Spottis- 
woode  Aitken  in  the  role  of  Gregory  Mon- 
mouth gives  a presentation  that  shows  real 
ability. 

The  plot  of  “Price  of  Youth”  has  often 
appeared  on  the  screen.  It  is  the  old  story  of 
a country  gentleman  whose  wife  had  de- 
serted him  for  a musician.  Then  daughter 
shows  the  maternal  fondness  for  music  which 
forces  father  to  tell  his  story  for  the  first 
time  but  without  revealing  the  name  of  the 
villain.  Father  dies  of  shock  when  the 
brother  is  killed  and  daughter  does  not  learn 
the  man  in  her  mother’s  case. 

Although  it  rarely  happens  in  real  life  it 
always  seems  necessary  in  pictures  to  have 
the  very  same  villain  seek  to  befriend  the 
daughter  so  that  he  can  force  himself  on  her. 
And  the  hero  never  fails  to  return  from 
Canada  or  somewhere  else  at  the  proper 
time.  He  would  probably  do  so  even  today 
when  the  shopmen  have  the  railway  schedules 
shot  to  pieces.  At  any  rate  he  does  so  in 
“The  Price  of  Youth.” 

The  Cast 

Adela  Monmouth.. Neva  Gerber 

Gregory  Monmouth..  . Spottiswoode  Aitken 

SWe£  ?/rwe11  V ..Ashton  Dearholt 

Hugh  Monmouth Charles  King 

Doctor  Holt joseph  Girar! 

Spencer  Trayes... jack  pratt 

Kerenski Pietro  Sosso 

Directed  by  Ben  Wilson  Produced  by  Berwilla 
Film  Corp.  Distributed  by  Arrow. 

The  Story — When  Adela  Monmouth  insists 
upon  a music  career,  her  father  tells  how  his 
wife  ran  off  with  a musician.  The  son  is  killed, 
and  the  shock  causes  the  father’s  death.  Adela 
never  learns  the  musician’s  name.  In  New 

York  she  meets  reverses  and  is  befriended  by 
Spencer  Trayes,  Wall  street  broker.  He  pre- 
tends to  invest  her  small  funds  but  she  learns 
the  truth  when  he  makes  violent  love  to  her. 
When  told  that  Trayes  is  a sharper  Adela  agrees 
to  help  trap  him.  When  Owen  Barwell,  her 
brother’s  chum,  arrives  at  the  lodge  where  she 
holds  Trayes  prisoner  and  informs  her  that 
Trayes  was  the  man  who  stole  her  mother’s 
love. 

Classification — Pretty  little  love  drama.  Not 
too  heavy. 

Production  Highlights  — When  Monmouth 
tells  the  children  of  his  wife’s  desertion.  Trayes’ 
attempt  to  force  his  love  on  Adela,  revealing 
the  source  of  her  income.  Barwell’s  arrival  at 
the  lodge  and  unmasking  Trayes  as  the  man 
who  stole  love  of  Adela’s  mother. 

Exploitation  Angles — Play  up  the  title  and 
Miss  Gerber.  She  is  sufficiently  popular  to  at- 
tract many  patrons.  Can  work  tie-up  with 
music  stores  on  theme  and  with  druggists,  mo- 
distes, clothing  dealers,  etc.,  on  title 


1622 


Motion  Picture  News 


“ Skin  Deep  *’ 

First  National — 6500  Feet 


Reviewed  by  Charles  Larkin) 


THIS  is  a picture  with  punch  plus.  It’s 
different.  It  grips.  It  reminds  us  that  we 
have,  at  least  most  of  us,  forgotten  a great 
duty— to  help  the  disabled  former  service 
man  back  on  his  way  “ up.”  While  it  is  en- 
tertaining us,  it  is  making  us  think. 

We  see  a “ ten-minute  egg  ” from  the  un- 
derworld going  through  the  fire  of  hell  in 
the  front  line  trenches,  where  he  displays 
superhuman  bravery.  He  of  the  hardboiled 
qualities  comes  home.  The  cops  still  hound 
him.  Finally  he’s  railroaded  to  jail.  He 
makes  a sensational  escape,  but  is  seriously 
injured  in  a fall  from  an  airplane.  Taken  to  a 
disabled  soldier’s  hospital,  he  is  brought  back 
to  health  and  with  the  aid  of  plastic  surgery, 
his  crime  smeared  visage  is  changed  to  more 
respectable  proportions.  He  is  treated  so 
kindly  by  everyone  that  he  becomes  a new 
man.  He  goes  back  unrecognized  to  his  un- 
derworld lair  and  aids  the  district  attorney  to 
“ clean  up.” 

In  the  viewing  of  this  colorful  tale,  we  are 
carried  through  a series  of  thrilling  scenes 
which  comes  to  a climax  when  Milton  Sills 
as  Bud  Doyle,  leaps  over  the  prison  wall  to 
the  roof  of  a moving  train  and  thence  up  a 
rope  ladder  to  an  airplane.  Talk  about  punch! 
It’s  only  one  of  the  stirring  moments. 
There’s  a host  of  other  scenes  equally  ex- 
citing. 

The  Cast 


Bud  Doyle.  . . . 
Ethel  Carter.. 
Sadie  Doyle... 
James  Carlson 
Dr.  Langdon . . 
Joe  Culver.  . . . 
McQuarg.  .... 
Mrs.  Carlson 
Baby  Carlson 
The  Aviator.  . 


. Milton  Sills 
. Florence  Vidor 
. . Marcia  Nanon 
• Charles  Clary 
. . . .Winter  Hall 
...Joe  Singleton 
Frank  Campeau 
. Gertrude  Astor 
. . . Muriel  Dana 
. . . B.  H.  deLay 


By  Marc  Edmund  Jones.  Directed  by  Lam- 
bert Hillyer.  Scenario  by  LeRoy  Stone.  Pho- 
tographed by  Charles  Stumar.  Personal  super- 
vision Thomas  H.  Ince. 

The  Story — Deals  with  the  complete  change 
in  identity  of  the  ringleader  of  a gang  of 
crooks.  The  transformation  is  effected  by 
plastic  surgery  following  the  injury  of  the 
crook  in  an  airplane  accident  while  he  is  trying 
to  escape  from  jail.  His  wife  and  another  crook 
had  “ railroaded  ” him  into  prison.  The  man 
returns  to  his  old  haunts.  He  learns  how  his 
wife  and  her  friends  are  planning  to  double- 
cross  him  and  also  of  a plot  to  steal  a disabled 
soldier  fund.  He  aids  the  district  attorney  in 
cleaning  up  the  political  crooks  and  weds  the 
daughter  of  the  doctor  who  “ brought  him 
back.” 

Classification — Something  new  in  high  class 
melodrama,  replete  with  thrills,  subtle  charac- 
terization and  exciting  incident. 

Production  Highlights — The  work  of  Milton 
Sills  in  the  role  of  Bud  Doyle.  The  uniformly 
excellent  supporting  cast.  The  opening  scenes 
in  the  trenches.  The  escape  from  jail  by  jump- 
ing from  the  walls  to  a swiftly  moving  train 
and  thence  to  the  rope  ladder  of  an  airplane. 
The  changing  of  Bud’s  face.  The  raid  on  the 
political  crooks.  The  holdup  and  robbery  of 
the  doctor  in  his  home  and  the  theft  of  the 
soldier  fund.  The  fine  moral  of  the  story. 

Exploitation  Angles — This  is  one  of  the  finest 
pictures  ever  produced  which  gives  exhibitors 
opportunity  to  tie  up  with  American  Legion 
posts.  Dress  the  ushers  in  uniform.  Dress 
your  lobby  with  war  and  crook  articles  com- 
bined. If  there  is  a flying  field  in  your  city, 
arrange  with  the  aviator  to  drop  heralds  from 
the  sky.  Play  up  the  fine  cast,  the  thrills,  the 
big  train-airplane  escape.  This  picture  will 
stand  up  under  the  biggest  campaign  you  ever 
put  on. 

Drawing  Power — Suitable  for  high  class 
theatres  everywhere.  Should  be  a clean-up  if 
properly  exploited. 


Scene  from  “ Lorna  Doone,”  screen  version  of 
the  famous  classic  produced  under  the  direction 
of  Maurice  Tourneur. 


“ The  Yosemite  Trail  ” 

Fox — Five  Reels 


( Reviewed  by  Laurence  Reid) 

DUSTIN  FARNUM  is  deserving  of  better 
things  than  this  old  school  melodrama 
which  takes  him  and  the  spectators  back  to 
the  early  days  of  the  nickelodeon.  In  the 
first  place  it  carries  a hero  who  is  actually  a 
coward  at  heart  and  he  eventually  loses  all 
sympathy  for  his  strange  conduct  in  perform- 
ing the  self-sacrifice  to  the  limit. 

In  the  first  place  he  calmly  steps  aside 
when  his  cousin  double-crosses  him  in  draw- 
ing for  the  privilege  of  the  first  proposal. 
This  makes  the  character  heroic — a pose 
which  never  leaves  him.  The  self-sacrificing 
young  man  goes  away,  but  returns  after  a 
year  to  find  his  rival  mistreating  his  wife. 
Her  husband  has  become  utterly  worthless 
and  to  keep  up  his  double-crossing  tactics  he 
contrives  to  make  the  hero  suspected  of  being 
the  robber  of  the  stage  coach.  And  with  the 
law  hard  on  his  heels  the  righteous  hero  is 
ready  to  sacrifice  his  life  for  the  girl. 

The  picture  has  some  compensation  in  its 
backgrounds,  the  exteriors  presenting  many 
gorgeous  shots.  Also  there  are  a few  thrills 
if  you  haven’t  been  surfeited  with  the  eternal 
chase  as  it  is  found  in  westerns.  But  try  as 
he  might,  Dustin  Farnum  cannot  make  this 
hero  real.  It  is  an  unconvincing  story — with 
an  unconvincing  characterization.  The  play- 
ers must  have  appreciated  its  weakness  for 
they  don’t  act  with  any  show  of  spirit.  The 
titling  is  not  up  to  present  day  standards. 

In  all,  a picture  which  goes  back  many 
years,  although  the  production  is  meritorious 
in  itself.  Such  two  capable  players  as  W.  J. 
Ferguson  and  Frank  Campeau  are  lost  com- 
pletely here — their  talents  never  having  a 
chance  for  real  expression.  The  star  needs 
vital  material.  He  will  do  his  part  when 
given  the  opportunity. 


The  Cast 


Jim  Thorpe 

Eve  Marsham . . . 
Ned  Henderson. 
Jerry  Smallbones 

Peter  Blunt 

Sheriff 


. Dustin  Farnum 

Irene  Rich 

Walter  McGrail 
Frank  Campeau 
. W.  J.  Ferguson 
.Charles  French 


By  Ridgwell  Cullum.  Scenario  by  Jack  Strum- 
wasscr.  Directed  by  Bernard  Durning.  Photo- 
graphed by  Don  Short.  Produced  by  Fox. 

The  Story — Youth  and  his  cousin  both  love 
the  same  girl.  They  draw  for  privilege  of  first 
proposal  and  the  former  wins.  However,  the 
cousin  double-crosses  him  and  wins  the  girl. 
The  hero  goes  away,  but  returns  a year  later 
to  discover  that  his  rival  is  mistreating  his  lost 
sweetheart.  The  husband  has  become  a bandit 
and  after  a time  is  eliminated,  thus  paving  the 
way  for  the  happiness  of  the  other. 

Classification — Melodrama  on  triangle  theme. 

Production  Highlights — Fine  backgrounds. 

Exploitation  Angles— Play  up  Dustin  Farnum. 
He  is  your  big  bet  here.  Use  stills  of  him  and 
fill  up  your  program  with  interesting  short  sub- 
jects. 

Drawing  Power — Will  possibly  draw  in  small 
houses. 


**  Wlien  Knighthood  Was  In  Flower 
Cosmopolitan-Paramount — Twelve  Reels 
(Reviewed  by  Lillian  Gale ) 


\ WORTHY  example  of  photoplay  ex- 
cellence  is  “ When  Knighthood  Was  in 
Flower,”  an  achievement  which  marks  an  im- 
portant milestone  in  motion  picture  annals. 
Teeming  with  reality,  startling  in  historical 
atmosphere,  custom  and  detail,  it  is  a vivid, 
impressive  and  colossal  spectacle,  the  acme 
of  directorial  perfection,  the  pinnacle  of 
cinematographic  accomplishment. 

Undertaking  to  adapt  Charles  Maj'or’s 
famous  novel,  founded  upon  historical  inci- 
dent allied  with  the  reign  of  King  Henry 
VIII,  was  nothing  short  of  a Herculean  task 
at  the  outset.  It  stretched  the  imagination 
to  visualize  the  possibility  of  reproducing  the 
necessary  background  period  and  palatial  re- 
quisites. Nevertheless,  the  efforts  of  all  con- 
cerned have  combined  in  delivering  a motion 
picture  accurately  adherent  to  the  thrilling 
tale  of  romance  and  adventure,  overwhelm- 
ing in  suspense,  an  innovation  that  will  win 
new  followers  of  the  screen  and  gratify  the 
ambitions  of  the  most  altruistic  patrons  of 
the  motion  picture  theatre. 

The  cast  is  composed  of  a number  of  gen- 
uine notables,  each  of  whom  deserve  individ- 
ual comment  and  personal  praise,  which  only 
the  lack  of  space  prevents.  In  the  role  of 
Mary  Tudor,  Marion  Davies  is  delightful. 
She  is  the  madcap  princess  personified.  Not 
in  the  history  of  her  career  has  she  ever  de- 
livered a performance  to  compare  with  her 
splendid  work,  having  scored  in  a number 
of  difficult  scenes  to  a point  commanding 
recognition.  And  it  must  be  said  that  Lynn 
Harding  as  King  Henry  VIII,  William  Nor- 
ris as  the  decrepit  King  Louis  of  France, 
and  Forrest  Stanley  as  Charles  Brandon,  the 
hero-knight,  seem  to  have  stepped  from  out 
the  pages  of  the  book,  so  life-like  and  precise 
are  their  characterizations. 

The  most  lavish  sets  ever  designed  even  by 
Joseph  Urban  lend  valuable  assistance  in 
making  this  capital  performance  a marvel. 
Sponsored  by  Cosmopolitan  Productions, 
Robert  G.  Vignola,  his  assistant  Philip  Carle 
and  the  working  staff  have  brought  a 1922 
masterpiece  to  the  screen. 

“ The  King  is  dead.”  Long  live  “ When 
Knighthood  Was  in  Flower.” 


The  Cast 


Mary  Tudor 

Henry  VIII 

Louis  XII 

Charles  Brandon 

Duke  of  Buckingham 

Sir  Edwin  Caskoden 

Duke  Francis... 

Cardinal  Wolsey .. 

Due  de  Longueville 

Will  Sommers 

King’s  Tailor 

Grammont 

Sir  Adam  Judson 

An  Adventurer 

Sir  Henry  Brandon 

Queen  Catherine 

A french  Lady-in-Waiting 
Lady  Jane  Bolingbroke.  . . 


Marion  Davies 

Lynn  Harding 

William  Norris 

Forrest  Stanley 

. .Pedro  de  Cordoba 

Ernest  Glendinning 

William  H.  Powell 

Arthur  Forrest 

Macy  Harlam 

Johnny  Dooley 

William  Kent 

. . . . Gustav  von  Seyffertitz 

Charles  Gerrard 

George  Nash 

Arthur  Donaldson 

Theresa  Maxwell  Conover 

Flora  Finch 

Ruth  Shepley 


From  a book  by  Charles  Major.  Scenario  by 
Luther  Reed  Directed  by  Robert  G.  Vignola, 
assisted  by  Phil  Carle.  Settings  by  Joseph  Ur- 
ban Produced  by  Cosmopolitan  Productions. 


Classification — Spectacular,  historical  drama, 
with  a background  of  pomp,  ceremony,  and  ac- 
curate description  of  how  women  in  the  reign 
of  King  Henry  YHI  were  at  the  mercy  of  his 
selfish  lusts  and  ambitions. 


Highlights — The  scene  showing  Mary  Tudor 
at  the  altar  in  prayer,  when  appealing  to  stay 
the  execution  of  her  lover.  The  elopement  epi- 
sode, when,  following  the  death  of  King  Louis, 
Charles  Brandon  seeks  the  welfare  of  the 
Princess,  and  they  ride  away  in  the  most  realis- 
tic storm  ever  staged  on  the  screen.  Mary’s 
duel  with  the  ruffian  of  the  tavern.  Mary’s 
scene  with  the  King  when  she  begs  for  the 
life  of  Charles  Brandon. 

Exploitation  Angles — Serves  as  an  excellent 
tie-up  with  dealers  in  outfits  for  riders,  dealers 
in  furs,  wearing  apparel  antiques,  house-fur- 
nishings and  book-stores. 


S e p t e m b er  jo,  1922 


\626 


“ Manslaughter 

Cecil  De  Mille-Paramount — Eight  Reels 

(Reviewed  by  Laurence  Reid) 

LOOKING  aside  for  the  moment  from  the 
spectacular  side  of  this  newest  De  Mille 
achievement — its  reproduction  of  decadent 
Rome  under  the  Caesars,  its  lavishness  dis- 
played in  the  cabaret  sets,  and  the  opulence 
suggestive  of  the  manner  in  which  the  idle 
rich  live — looking  aside  from  all  these  typi- 
cally De  Mille  effects,  we  must  give  him 
credit  for  building  the  most  direct  action 
which  has  graced  the  screen  in  many  a day. 
It  is  direct  story  telling,  think  what  you  may 
of  the  theatrical  character  of  the  plot.  It 
moves  and  by  moving  holds  your  attention 
through  a chain  of  events  dramatic,  per- 
haps impossible,  but  which  points  a moral 
notwithstanding. 

Alice  Duer  Miller’s  “ Manslaughter  ” is  a 
story  of  the  craving  for  excitement  among 
the  young  wasters  of  the  present  day.  De 
Mille  doesn’t  waste  a scene  nor  a subtitle 
in  emphasizing  the  fact  that  the  dancers  and 
drinkers  must  pay  the  pipers  and  bootleggers. 

The  pretty,  wealthy  and  high  strung  disciple 
of  speed  and  jazz  has  been  arrested  for  step- 
ping on  the  gas.  She  bribes  the  officer.  And 
when  he  attempts  to  arrest  her  again — to 
give  her  back  the  bracelet,  she  swerves  the 
car  into  a side  road  and  he  is  catapulted 
through  space  when  he  is  unable  to  make 
the  turn  on  his  motor-cycle.  Here  is  the  out- 
standing scene  of  the  picture.  A tremendous 
punch.  She  is  indicted  for  manslaughter  and 
the  prosecutor  sends  her  to  jail  for  her  own 
good.  This  breaks  his  moral  fibre.  He  be- 
comes a sodden  drunkard.  Yes,  it  is  theatri- 
cal here,  but  there  is  no  denying  that  it  is 
completely  absorbing.  When  the  girl  gains 
her  freedom,  her  forgiveness — her  regenera- 
tion comes  as  a redeeming  spark  to  him.  He 
rises  from  the  depths  and  happiness  is  indi- 
cated for  both.  We  won’t  argue  about  the 
theme  whether  it  is  logical  or  not.  What  we 
will  say  is  that  De  Mille  has  accomplished 
something  in  direct  story  telling. 


The  Cast 

Daniel  O’Bannon 

Lydia  Thorne 

Evans,  her  maid 

Gov.  Stephen  Albee 

Judge  Homans.  . 

Mrs.  Drummond 

Adeline  Bennett 

Drummond,  a policeman 

Eleanor  Bellington 

Bobby  Dorset 

Dicky  Evans 

Butler 

Prison  Matron 

Brown 

“Gloomy  Gus  ” 

Prisoners  

Wiley 

Doctor 

Musician 

Miss  Santa  Claus 

Witness 


. . .Thomas  Meighan 

Leatrice  Joy 

Lois  Wilson 

John  Miltern 

.George  Fawcett 

Julia  Faye 

■ . Edythe  Chapman 

Jack  Mower 

.Dorothy  Cumming 
. . .Casson  Ferguson 

Micky  Moqre 

James  Neill 

Sylvia  Ashton 

. . Raymond  Hatton 

“ Teddy  ” 

f Mabel  Van  Buren 
I Ethel  Wales 
IDale  Fuller 
.Edward  Martindel 
.......  Charles  Ogle 

Guy  Oliver 

......  Shannon  Day 

. . Lucien  Littlefield 


By  Alice  Duer  Miller.  Scenario  by  Jeanie  Mac- 
Pherson.  Directed  by  Cecil  B.  DeMille.  Pro- 
duced by  Famous  Players. 


The  Story — Wealthy  girl  craving  excitement 
is  arrested  for  manslaughter  and  convicted  of 
the  crime.  The  district  attorney,  her  fiance, 
prosecutes  the  case  to  the  limit — his  object  being 
to  save  the  girl  by  sentencing  her  to  prison.  It 
breaks  his  heart  to  obey  his  duty.  So  he  be- 
comes a sodden  drunkard.  The  girl  serves  her 
term  and  forgives  him.  And  his  redemption  is 
assured.  Happiness  comes  to  both. 

Classification — Indictment  of  the  craving  for 
excitement,  told  dramatically  and  to  the  point. 
Drama  of  serving  duty  rather  than  love. 

Production  Highlights — The  direct  story  tell- 
ing. The  scene  when  policeman  is  killed.  The 
Roman  scenes.  The  lavish  sets.  The  work  of 
a large  and  competent  cast. 

Exploitation  Angles — Use  the  names  of 
author,  scenario  writer  and  director.  Also  the 
principal  players.  Play  up  as  DeMille’s  best. 
Use  the  title  and  the  theme  for  copy.  Go  to  it. 
It  is  worth  it. 

Drawing  Power — Good  for  every  kind  of 
house — the  big  ones,  the  little  ones.  Particu- 
larly a good  attraction  for  the  large  cities. 


Virginia  Valli  and  House  Peters,  in  two  leading 
characters  of  the  Universal  Production  “The  Storm 


“ Against  the  Law  ” 

Epco-State  Rights — Six  Reels 
(Reviewed  by  Laurence  Reid) 

THIS  is  a French  picture  telling  a highly 
complicated  story  of  crime  and  retribu- 
tion with  so  much  action  crowded  into  its 
six  reels  that  one  becomes  puzzled  in  fol- 
lowing its  hectic  ramifications.  There  is  evi- 
dence of  bad  editing  because  of  the  jumpy 
character  of  the  plot.  One  scene  the  action 
is  in  Paris  to  be  immediately  followed  by  an 
episode  off  the  coast  of  Spain.  And  you  have 
to  use  your  ‘ think-tank  ’ to  guess  at  the  iden- 
tity of  the  characters.  Particularly  puzzling 
are  the  opening  reels,  when  the  figures  are  in- 
troduced haphazardly.  After  a time  you 
catch  the  substance  of  the  plot — which  con- 
cerns an  international  crook  and  his  wife, 
an  adventuress  attempting  to  steal  and  black- 
mail their  way  through  the  port  cities  of 
Europe. 

The  action  is  serial-like  in  its  plotting  and 
counterplotting,  but  the  scheme  of  the  story 
is  the  effort  to  pass  the  wife  off  as  an  heiress 
to  a rich  estate — the  real  heir  having  lost  his 
life  on  a liner  while  the  international  crook, 
an  American,  uses  a Parisian  dummy  figure 
for  the  missing  man.  This  crook  stops  at 
nothing  in  his  mad  plotting.  Murder,  arson 
— all  the  crimes  imaginable  swoop  forth  from 
his  master  mind.  There  are  some  daring 
rescues  and  some  thrills  here  and  there.  But 
the  players  act  and  act  and  act  without  any 
repression  whatsoever.  Moreover  they  are 
badly  made  up.  The  crook  himself  is  the 
principal  offender. 

The  story  presents  scenes  which  are  dup- 
licated, too.  A ball  room  is  used  in  Paris 
which  bears  a marked  resemblance  to  the  in- 
teriors of  a London  home.  The  lighting  is 
poor — which  indicates  that  the  French  are  not 
so  advanced  in  technical  matters  as  producers 
on  this  side  of  the  big  pond.  The  main  fault 
of  the  picture  is  its  crowded  action.  Care- 
fully edited — with  much  of  this  “ over-shoot- 
ing ” eliminated,  particularly  the  scene  when 
the  heroine  is  “ gassed,”  the  picture  would 
carry  a greater  value. 

The  Cast 

Ron  Brandeau Lee  Parry 

Doris  Vale 
Strella  Costo 

Author  and  director  unknown. 

The  Story — International  crook  and  his  wife 
play  a game  of  intrigue — the  scheme  of  which 
is  to  mulct  wealthy  men  of  their  money.  Black- 
mail and  theft  are  their  principal  crime.  Event- 
ually they  are  caught. 

Classification — Wild  melodrama  of  theft  and 
blackmail,  arson  and  murder. 

Production  Highlights — Scene  of  rescue  of 
heroine  and  child. 

Exploitation  Angles — Go  carefully  on  this  if 
you  bill  it.  Simply  play  it  up  as  a melodrama 
of  action. 

Drawing  Pozver — Small  neighborhood  houses 
and  second  class  downtown  houses  may  like  it. 


“ Missing  Millions  ” 
Paramount — Six  Reels 
(Reviewed  by  Laurence  Reid ) 


HERE  is  a clever  crook  story  for  you! 

Trust  Jack  Boyle,  author  of  the  “ Boston 
Blackie  ” tales  to  know  his  underworld — 
trust  him  to  keep  his  plots  moving  straight- 
forward without  losing  momentum!  So 
“ Missing  Millions  ” enters  the  category  of 
better  pictures.  It  is  a Boston  Blackie  story, 
too,  but  the  colorful  crook  has  an  accomplice 
here  in  Mary  Dawson,  played  with  a fine 
show  of  spirit  and  understanding  by  Alice 
Brady — the  role  being  the  best  which  she  has 
had  in  years.  And  she  makes  the  most  of  it. 

The  pattern  of  the  picture  has  been  used 
before.  This  is  nothing  against  it,  for  in 
this  day  of  keen  competition  it  is  difficult  to 
strike  anything  original.  If  a producer  can 
discover  a note  of  novelty  on  an  old  theme — 
it  is  quite  sufficient  after  all.  And  this  is 
what  “ Missing  Millions  ” discloses — a dif- 
ferent treatment  of  the  high-strung  girl  who 
plots  to  ruin  her  father’s  enemy. 

The  director  has  adroitly  extracted  sym- 
pathy for  the  two  crooks  by  showing  the 
Wall  Street  magnate  promising  to  release 
the  girl’s  father  from  prison  in  return  for 
his  stolen  jewelry — and  then  allowing  the 
victim  to  die.  You  are  with  them  even 
though  they  stop  at  nothing  to  mete  out  ven- 
geance. There  is  much  gold  bullion  coming 
by  ship.  This  will  save  the  financial  wizard 
from  ruin.  The  crooks  proceed  to  get  busy 
on  the  steamer  and  manage  to  carry  the 
gold  away.  There  are  some  surprisingly  good 
touches  here — and  the  spectator  is  in  for  fif- 
teen or  twenty  minutes  of  keen  excitement. 

There  is  no  let-down  in  the  action.  It 
builds  easily  and  surely  and  is  compact  all 
the  way.  The  conclusion,  however,  seems 
rather  mild  in  view  of  preceding  incident. 
The  heroine  has  a moment  of  conscience 
and  returns  the  gold — her  reason  being  that 
the  innocent  purser  is  suspected  of  the  theft. 
There  are  no  false  heroics  attempted  here. 
The  story  is  logically  developed  and  every 
dramatic  value  is  extracted  by  Joseph  Hene- 
bery. . David  Powell  makes  a suave  Boston 
Blackie — his  personality  being  ideal  for  the 
type.  The  cast  comprises  such  capable  play- 
ers as  Frank  Losee,  William  B.  Mack  and 
Riley  Hatch. 

The  Cast 


Mary  Dawson 

Boston  Blackie 

Jim  Franklin 

John  Webb 

Handsome  Harry  Hawks 

Thomas  Dawson 

Daniel  Regan 

Mrs.  Regan 

Sir  Arthur  Cumberland.. 

Donald  Gordon 

Claire  Dupont 

Frank  Garber 


Alice  Brady 

....  David  Powell 
....  Frank  Losee 

Riley  Hatch 

■ John  B.  Cooke 
William  B.  Mack 
. George  LeGuere 

Alice  May 

Cooper  Cliffe 

Sidney  Dean 

Beverly  Travers 
. . Sidney  Herbert 


By  Jack  Boyle.  Scenario  . by  Albert  Shelby 
LeVino.  Directed  by  Joseph  Henebery.  Pho- 
tographed by  Gilbert  Warrenton.  Produced  by 
Famous  Players. 

The  Story — Girl  plots  with  crook  to  seek 


revenge  upon  Wall  Street  operator  for  im- 
prisoning her  father.  The  magnate  is  deaf  to 
their  entreaties  but  promises  to  release  him  if 
they  will  return  his  stolen  jewelry.  He  fails  to 
keep  his  promise,  and  they  bring  him  to  a 
financial  crash.  Eventually  the  girl  returns  her 
theft. 


Classification  — Crook  melodrama  written 
around  the  Boston  Blackie  characterization. 
Filled  with  bright  touches. 

Production  Highlights — Progressive  action. 
The  able  work  of  Alice  Brady,  and  the  fine 
support  contributed  by  David  Powell,  Frank 
Losee,  Riley  Hatch  and  William  B.  Mack. 
Scenes  aboard  the  steamer.  The  suspense. 

Exploitation  Angles — Bill  this  as  an  excep- 
tionally fascinating  crook  melodrama.  Mention 
Tack  Boyle.  Your  steady  patrons  are  familiar 
with  his  stories.  Play  up  the  action  and  sus- 
pense. Feature  the  star  and  a cast  which 
comprises  several  favorites. 


Drawing  Power — Good  for  all  localities  and 
any  type  of  house. 


1624 


Motion  Picture  News 


“ A R oman’s  Woman  ” 

Albion  Productions,  Inc. — Eight  Reels 
(Reviewed  by  Charles  Larkin ) 

HERE  we  have  Mary  Alden  parallelling, 
if  not  eclipsing  her  work  in  “ The  Old 
Nest.”  We  predict  for  this  production  much 
favorable  comment  and  real  success  at  the 
box  office.  It  is  a picture  of  the  “ home  ” 
type  which  will  appeal  to  all  classes  of  thea- 
tregoers. It  reflects  life  as  it  really  is  in 
countless  homes  in  this  country.  Folks  like 
to  have  their  faults  and  follies  shown  them 
on  the  screen.  When  they  see  “ A Woman’s 
Woman,”  a lot  of  them  are  going  to  do  some 
very  deep  thinking. 

In  the  interpretation  of  the  role  of  Densie 
Plummer,  wife  and  mother  who  sacrifices 
everything  to  her  family  except  her  own 
ideals  and  thoughts,  Miss  Alden  adds  an- 
other laurel  to  her  histrionic  crown.  It’s  a 
character  of  wonderful  heart  appeal.  It  is 
vibrant  with  reality.  Densie  lives.  She  is  a 
screen  replica  of  thousands  of  other  “ unpaid 
domestic  drudges  ” who  are  continually 
being  forced  into  the  background  of  our  so- 
cial fabric.  American  womanhood  will  thank 
Miss  Alden  for  throwing  this  bombshell  on 
the  shadow  stage.  It  will  blast  many  into  a 
realization  of  their  own  personal  deceit  and 
selfishness. 

The  picture  is  a directorial  triumph  for 
Charles  Giblyn.  He  has  brought  forth  a 
number  of  tense  moments,  one  being  when 
the  mother  overhears  her  daughter  accuse 
the  father  of  going  around  with  another 
woman  and  the  mother’s  realization  that  the 
crisis  has  arrived  in  her  life.  Another  is  the 
scene  between  the  father  and  “ the  woman,” 
where  confessing  his  financial  ruin,  the  lat- 
ter turns  him  out.  Still  another  is  that  in 
which  the  brother  seeks  out  the  man  who 
ruined  his  sister  and  is  shot  dead  during  a 
combat  with  the  man.  Then  we  come  to  the 
scenes  showing  Densie’s  personal  triumph  in 
Washington  and  finally  the  high  light  of  her 
career,  the  making  over  of  her  home,  the 
death  of  her  son  being  the  magnet  that 
draws  the  wayward  back  to  the  fold.  It’s 
all  very  fine  and  all  America  will  want  to  see 
it.  The  rest  of  the  cast  does  well. 


The  Cast 

Densie  Plummer 

Harriett  Plummer 

Sally  Plummer 

John  Plummer 

Kenneth 

Dean  Ladbury 

Sam  Hippier 

Iris  Starr 

Rex  Humberstone.  

Senator  James  Gleason. 


Mary  Alden 

Louise  Lee 

..Dorothy  Mackaill 
Holmes  E.  Herbert 
. . . .Albert  Hackett 
...Rod  La  Rocque 

Horace  James 

Cleo  Madison 

Donald  Hall 

. .J.  Barney  Sherry 


By  Mrs.  Nalbro  Bartley.  Directed  by  Charles 
Giblyn.  Scenario  by  Raymond  Schrock.  Photo- 
graphed by  Jacques  Bizeul.  Distributed  by 
Allied  Producers  and  Distributors  corporation 
through  United  Artists’  exchanges. 

The  Story — Shunted  to  one  side  by  every 
member  of  her  family,  except  her  son,  Densie 
Plummer  decides  her  family  does  not  need  her 
and  sets  out  to  develop  her  own  personality. 
She  succeeds,  becoming  a national  figure.  But, 
in  the  meantime,  her  family,  without  her  guid- 
ance, disintegrates.  Her  son’s  death  brings  her 
to  the  conviction  that  the  trouble  with  her  own 
people  is  that  they  lack  a home.  She  gives  up 
her  career  and  again  becomes  the  home-maker. 

Classification — A delightfully  told  story  of 
home,  abounding  in  heart  interest. 

Production  Highlights-— The  work  of  Miss 
Alden  in  the  role  of  Densie  Plummer.  The  all- 
star  cast.  Charles  Giblyn’s  direction.  The  fine 
moral  of  the  story.  The  artistic  interiors  and 
exteriors. 

Exploitation  Angles— Tell  the  world  that  this 
is  Mary  Alden  in  another  “Old  Nest”  triumph. 
Play  up  the  names  in  the  big  cast.  Tie  up  with 
the  women’s  clubs  in  your  town.  Give  a private 
screening  for  them — they’ll  give  the  picture  a 
lot  of  mouth-to-mouth  advertising.  This  one 
will  stand  up  under  the  most  extensive  exploita- 
tion campaign. 

Dratoing  Power — Just  the  type  of  picture 
everyone  likes.  Therefore  it  can  be  shown  with 
success  anywhere. 


Scene  from  “A  Tailor-Made  Chauffeur,”  second  of 
the  1922-3  series  of  Hallroom  Boys  Comedies,  C.  B. 
C.  Film  Corporation 

“ The  Snitching  Hour  ” 

Clark  Cornelius— Five  Reels 
(Reviewed  by  Laurence  Reid ) 

THIS  comedy  gives  a neat  little  slap  at 
prohibition.  Even  the  strongest  disciple 
of  Volstead  will  have  to  admit  after  seeing  it 
that  liquor  serves  its  purpose  especially  if  an 
inebriate  can  walk  around  in  a bland  manner 
and  stumble  upon  a pair  of  crooks  at  work. 
The  piece  takes  you  right  into  the  cellar  and 
introduces  you  to  Arthur  Housman,  who  has 
gained  some  publicity  as  a gifted  interpreter 
of  the  rum  hound.  The  star  has  played  some 
bits  for  other  producers — his  portrayals  of 
late  centering  upon  the  gentleman  jag.  He 
doesn’t  overdo  it.  And  if  there  is  a role 
which  can  be  overplayed  it  is  the  stage  or 
screen  drunk.  Housman  knows  when  to  use 
repression.  And  if  he  can’t  make  his  feet  be- 
have, at  least  he  is  not  indulging  in  grotesque 
acrobatics,  eye-rolling  and  arm-waving  and 
other  antics  of  the  exaggerated  drunk. 

The  comedy  doesn’t  really  amount  to  any- 
thing. It  serves  its  little  hour,  although  com- 
pressed into  three  reels  it  would  carry  a 
greater  momentum  and  consequently  more 
high  jinks.  Doubtless  it  will  appeal  more  to 
the  boys  around  the  clubs  and  fire  houses 
than  it  will  to  their  wives  and  sisters.  But  it 
is  so  innocent  in  its  design  that  a worthy 
churchgoer  cannot  take  exception  to  its  plot 
and  characters. 

A rajah  owns  a valuable  ruby,  which  is 
sought  by  an  adventuress.  His  daughter  is 
giving  a house  party  and  her  BOY  FRIEND 
comes  much  overpowered  by  hootch.  He 
wanders  aimlessly  about  and  is  so  careless 
with  his  feet  that  he  spoils  the  pretty  plans 
of  the  crooks  and  discovers  the  ruby  him- 
self. He  really  extracts  sympathy  and  admi- 
ration— because  his  manner  is  so  apologetic — 
or  polite.  There  is  subtle  comedy  through- 
out the  piece  and  it  will  be  appreciated  by 
those  who  see  it.  In  the  supporting  company 
are  Nita  Naldi,  who  is  playing  the  adven- 
turess in  several  pictures,  and  Gladys  Leslie. 

The  Cast 

Bunny Arthur  Housman 

Lois  Dickerson Gladys  Leslie 

Mr.  Dickerson Frank  Curriqr 

The  “ Couhtess  ” ...Nita  Naldi 

Larry George  Lesyjy 

Story  and  Scenario  by  Lewis  Allen  Browne. 
Directed  by  Alan  Crosland. 

The  Story — Treats  of  a Rajah’s  ruby  which  is 
hidden  in  a marked  bottle  in  his  wine  cellar. 
He  is  susceptible  to  the  wiles  of  an  adventuress, 
posing  as  a countess.  Her  object  is  to  secure 
the  jewel.  At  the  house  party,  the  daughter’s 
suitor  is  intoxicated,  and  due  to  his  condition 
he  blunders  about,  spoiling  the  plans  of  the 
crooks,  and  discovers  the  ruby. 

Classification — Romantic  comedy  with  a touch 
of  melodrama. 

Production  Highlights — The  good  comedy 
portrayal  by  Arthur  Housman  as  an  inebriate. 
The  pleasing  story,  light  but  amusing  in  a quiet 
way. 

Exploitation  Angles — Play  up  Housman  as  a 
new  type  of  comedian.  Get  out  some  snappy 
copy  about  hootch,  bootleggers,  etc.  Use  a 
teaser  campaign  as  the  best  angle  for  exploita- 
tion. If  you  have  played  “Blood  and  Sand" 
use  Nita  Naldi’s  name.  Folks  will  recognize  her 
as  the  adventuress  of  the  Valentino  picture. 

Draining  Power— Good  for  neighborhood 
houses  and  small  downtown  theatres. 


44  Confidence  ” 


Lniversal — 4787  Feet 


( Reviewed  by  Laurence  Reid ) 

THE  author  of  this  story  has  been  reading 
“ Get-Rich-Quick-Wallingford,”  for  his 
characterization  is  nearly  identical.  But  in 
order  to  get  away  from  the  original  he  has 
burlesqued  the  plot — or  perhaps  it  was  the 
director  who  supplied  the  slapstick.  There  is 
much  rural  comedy  of  the  Sennett  brand — 
a trick  Ford  being  used  for  a taxicab — a Ford, 
“ by  heck,”  which  does  away  with  traffic 
cops  because  the  “ stop  ” and  “ go  ” signals 
are  attached  to  the  car  and  manipulated  by 
the  driver.  The  sheriff  belongs  to  the  Key- 
stone family  and  others  who  are  representa- 
tive of  the  hick  ” comedy  include  the  sheriff, 
the  fat  boy,  the  fat  girl,  the  “ constabules,” 
and  some  typical  native  sons  and  daughters — 
one  of  them  being  the  wealthy  skinflint  who 
is  determined  that  the  village  will  continue 
its  humdrum  existence. 

Herbert  Rawlinson  plays  a traveling  sales- 
man, sent  to  get  the  account  of  the  village 
Croesus,  and  the  entire  plot  revolves  around 
an  exchange  of  bags.  The  hero  drops  his 
valise  in  the  aisle  of  the  pullman  and  the 
villain  to  escape  the  law,  picks  if  up  and 
exchanges  his  own — there  being  a cool  mil- 
lion tucked  away  inside.  Then  it’s  a chase 
upon  the  part  of  the  crook  to  get  his  bag 
again.  The  hero  is  fired  but  opens  his  bag 
and  discovers  himself  rich.  So  surrounded 
by  the  officers  he  takes  it  to  the  bank  for 
safe  keeping. 

Here  is  where  the  Wallingford  touch  is  in- 
troduced. A silk-hatted  confidence  man,  cut 
according  to  the  Chester  pattern,  schemes 
with  the  erstwhile  salesman  to  put  the  town 
over.  They  will  promote  some  frenzied  fin- 
ance— boost  the  town  and  invite  factories  to 
come  there  and  operate.  So  the  gullible  vil- 
lagers dig  down  in  their  pockets  and  give 
freely.  One  cannot  take  the  picture  seriously, 
because  the  director  is  emphasizing  the  hick 
comedy  and  burlesque.  A slight  romance 
intrudes  occasionally,  giving  Harriet  Ham- 
mond, from  the  Sennett  lots,  a chance  to  ap- 
pear in  smart  frocks  rather  than  a bathing 
suit.  The  picture  ends  with  the  pursuit  of 
the  financiers  by  the  sheriff  in  the  trick 
Ford — and  some  trick  camerawork  is  em- 
ployed here,  registering  the  speed  of  the  cars. 
The  hero  returns  and  plays  square.  And  the 
real  crook  confesses.  There  are  some  bright 
moments.  But  you’ll  have  to  accept  it  as 
burlesque  because  of  the  rural  hokum. 


The 

Bob  Mortimer 

Miriam  Wiggins 

Professor  Lang 

Homer  Waldron 

Josiah  Wiggins 

Ephriam  Bates 

Elmer  Tuttle 

Henry  Tuttle 

J.  D.  Sprowl 

Henry  Taylor 

Bige  Miller 

Mrs.  Waldron 

Constable  Kittering 


Cast 

Herbert  Rawlinson 

Harriet  Hammond 

Lincoln  Plumer 

William  A.  Carroll 

Otto  Hoffman 

William  Robert  Daly 

Hallam  Cooley 

John  Steppling 

Melbourne  McDowell 

Gerald  Pring 

Robert  Milasch 

Margaret  Campbell 

Sam  Allen 


By  Bernard  Hyman.  Scenario  by  Raymond  L. 
Schrock.  Directed  by  Harry  A.  Pollard.  Pro- 
duced by  LTniversal. 

The  Story — Traveling  salesman  has  confi- 
dence in  himself  and  wins  the  friendship  of  the 
villagers.  He  is  fired  but  is  astonished  upon 
opening  his  bag  to  find  himself  immensely  rich. 
So,  taking  a real  confidence  man  into  his  confi- 
dence, he  puts  over  several  projects  to  build  up 
the  town.  It  turns  out  that  the  money  belongs 
to  a real  crook  and  the  hero  is  in  the  good 
graces  of  the  town  after  being  held  under  sus- 
picion by  the  sheriff. 

Classification — Comedy  balanced  with  theme 
of  frenzied  finance,  showing  considerable  rural 
hokum. 

Production  Highlights — The  rural  comedy, 
some  tricks  used  being  entirely  novel. 

Exploitation  Angles — This  is  a rural  comedy- 
drama  and  play  it  up  with  a snappy  teaser  cam- 
paign. You  can  use  a good  line  of  argument 
around  the  title  for  teasers,  etc. 

Drawing  Power — Good  for  small  town  houses, 
and  small  neighborhood  houses. 


1625 


September  30 , 1922 

" The  Hardest  Way  ” 

Joan  Film  Sales — Six  Reels 
(Reviewed  by  Charles  Larkin) 

FANNY  WARD  is  an  object  lesson  for  our 
feminine  populace.  She  proves  that  it  is 
possible  to  appear  attractive  and  youthful 
looking  no  matter  what  one’s  age  may  be. 
And  Fannie  is  much  over  sweet  sixteen.  Fan- 
nie is  the  one  excuse  for  this  production 
which  is  decidedlv  too  long  for  the  plot  ma- 
terial. Miss  Ward  has  a large  following  in 
this  country,  being  remembered  for  some 
very  creditable  work  several  years  ago.  This 
picture  was  made  in  France  and  we  are  given 
some  attractive  views  of  Paris  boulevards 
and  gardens. 

Miss  Ward  has  a role  calling  for  much 
emotional  display.  In  fact  there’s  too  much 
of  it.  There’s  no  comedy  relief  whatever 
and  one  becomes  impatient  with  the  effort  to 
drag  the  action  out  to  its  unwarranted  length. 
The  foiling  of  her  father’s  attempt  to  murder 
the  man  to  whom  he  owes  a large  sum  with 
the  result  that  she  brings  suspicion  upon  her- 
self when  caught  in  the  room  by  the  latter 
starts  the  trouble.  Her  father  then  takes  his 


own  life  and  exacts  a promise  from  the 
daughter  that  she  never  divulge  the  true 
facts.  The  terrible  time  she  has  in  trying  to 


carry  out  this  promise  and  keep  her  own 
name  pure  forms  the  backbone  of  the  story. 

The  production  suffers  in  comparison  with 
our  American  product.  The  direction  is 
mediocre  and  the  photography  and  lighting 
below  par.  One  gets  tired  of  reading  the 
overabundance  of  subtitles.  Miss  Ward  wears 


some  attractive  gowns  in  the  picture.  There 
are  some  views  of  Chateau-Thierry — but  they 
are  of  the  graves. 

The  cast  is  made  up  of  foreign  players.  M. 
Signoret  as  Jules  Surret  is  the  only  convinc- 
ing member  of  the  personnel.  The  feature 
would  be  decidedly  improved  if  edited  down 
a few  reels. 

The  Cast 


Jack  Baldwin. 
Ellen  Olcott.  . . 
Jules  Surret... 
Paul  Renard.  . . 
Richard  Olcott 
Mme.  Renee.  . ■ 


Rex  McDougal 

Fannie  Ward 

• . M.  Signoret 

M.  Regnard 

...Howard  Stanton 
Ruth  Kellogg  Waite 


The  Captain 


Wilifred  Glenn 


The  Doctor 


Sud  worth  Fraser 


Adapted  from  story  by  Henry  Kistemaeckers. 

The  Story — Ellen  Olcott’s  father  is  ruined 
through  his  passion  for  card  playing.  He  loses 
to  Surret,  his  friend,  while  taking  the  latter  on 
board  ship  to  London.  He  gives  Surret  a 
worthless  check.  Attempting  to  get  it  back,  he 
goes  to  Surret’s  cabin,  armed.  His  daughter 
stops  him  from  carrying  out  the  murder  and  re- 
turns to  the  cabin  to  get  the  gun  which  has 
fallen  on  the  floor.  Surret  discovers  her  and 
finding  the  pistol  believes  she  tried  to  murder 
him.  The  father  commits  suicide.  He  tells  the 
daughter  not  to  reveal  the  truth.  Her  efforts 
to  carry  out  this  promise  despite  the  threat  of 
Surret  to  inform  her  fiance  of  her  unworthi- 
ness take  up  the  rest  of  the  action. 

Classification — A heavy  society  drama  pro- 
duced on  foreign  soil  with  a French  cast. 

Production  Highlights  — The  star.  Her 
gowns.  The  Parisian  backgrounds.  The  dis- 
covery of  the  girl  in  Surret’s  room  after  she 
has  saved  him  from  being  murdered  by  her 
father.  Injury  of  Surret.  His  overhearing  of 
the  girl  read  the  letter  in  which  her  dead  father 
commanded  her  not  to  reveal  the  true  facts  sur- 
rounding the  attempt  on  Surret’s  life. 

Exploitation  Angles — Your  one  best  bet  on 
this  one  is  Fannie  Ward. 


Drawing  Power—  Might  go  over  where  you 
change  them  every  day. 


Scene  from  “ The  Jellyfish,”  Producer’s  Security 
Corporation  release. 

“Honor  First” 

Fox — Five  Reels 

( Reviewed  by  Stuart  Gibson) 

THIS  is  a mixture  of  old  ones.  In  the  first 
place,  the  war  is  its  foundation,  its  under- 
lying theme,  and  the  opening  scenes  are  in  the 
trenches.  There  will  be,  of  course,  a back- 
swing  of  the  pendulum  from  the  reaction 
against  war  stories  and  pictures;  but  that 
time  has  not  come  yet,  and  the  feeling  of 
revulsion  against  dramas  of  the  war,  on  the 
part  of  audiences  fed  up  on  war — itself 
the  greatest  drama  of  the  age — is  hard  to 
overcome,  no  matter  how  good  the  sub- 
ject matter  may  be.  And  the  subject  matter 
in  “ Honor  First  ” is  not  startling  either  in 
its  newness  or  its  presentation. 

Its  motifs  of  brotherly  sacrifice,  of  mis- 
taken identity,  of  Parisian  Apache  plots,  of 
a deep-dyed  scheme  to  palm  off  an  unsuspect- 
ing young  woman  as  the  long-lost  daughter 
of  a wealthy  Duke — all  were  fine  old  ideas  in 
their  day.  Each  served  a useful  purpose  in 
many  a picture.  Surely  it  would  seem  that 
now  they  might  be  allowed  to  rest. 

In  regard  to  the  acting,  “ Honor  First  ” is 
much  better.  John  Gilbert,  as  the  scoundrelly 
Lieutenant  Du  Bois  and  also  his  admirable 
brother  Jacques  undertakes  a dual  role  with 
a large  degree  of  success.  Renee  Adore 
makes  a charming  damsel  in  distress,  and 
Shannon  Day  is  satisfying  as  the  deux  ex 
machina  through  whom  all  is  made  to  end 
with  that  degree  of  happiness  demanded  by 
motion  picture-goers.  But  try  hard  though 
they  do,  it  is  impossible  for  them  to  lift  this 
production  far  from  the  dead  level  of  medi- 
ocrity. 

The  Cast 


Lieut.  Honore  Du  Bois  ( 
Jacques  Du  Bois  J 

Moira 

Piquette 

Moira’s  father 

Tricot 


...  .John  Gilbert 
. . . . Renee  Adore 
. . . . Shannon  Day 
Hardee  Kirkland 
.Wilson  Hummel 


Direction,  scenario,  photography,  etc.,  un- 
credited. 

The  Story — Jacques  Du  Bois  finds  his  brother 
Honore  a craven  coward,  takes  his  place  on 
the  field  of  battle  and  wins  honor  and  glory. 
Recovering  from  wounds,  Jacques  finds  himself 
a famous  hero  with  a wife  not  his  own.  The 
situation  grows  desperate  when  she  shows  her 
love  for  him.  Honore,  in  seclusion,  is  enraged 
by  the  turn  events  take,  has  his  brother  thrown 
in  the  river  and  resumes  his  old  place  in  life, 
though  unconvincingly  to  his  wife.  Jacques  is 
rescued  and  turns  up  to  expose  the  deception 
and  foil  a money-making  fraud  by  Honore.  A 
second  attempt  to  kill  him  results  in  the  stabbing 
of  Honore  by  mistake. 

Classification — Drama  of  the  great  war,  sac- 
rifice and  duty. 

Production  Highlights — The  battle  scenes. 
The  love  scenes  between  Moira  and  Jacques. 
The  fight  with  the  Apaches.  Scenes  in  the 
underworld  cafe. 

Exploitation  Angles — The  star  capably  por- 
trays a dual  role,  and  the  leading  lady  is  lovely 
and  well-known.  But  don’t  dwell  on  the  picture. 

Drawing  Power — Might  go  in  some  neighbor- 
hood houses. 


“ Diamond  Carlisle  ” 


Clark-Cornelius — Five  Reels 
( Reviewed  by  D.  I.  Gest) 

<<pwIAMOND  CARLISLE,”  a story  of  the 

L/  Northwest  and  the  mounted  police 
should  please  audiences  that  delight  in  much 
shooting,  scrapping  and  the  accompanying 
love  for  the  girl  that  reforms  the  bandit  man. 

The  picture  starts  out  with  plenty  of  action, 
ushering  in  the  “ hero  ” escaping  from  the 
sheriff  and  his  posse.  And  right  about  that 
time  one  of  several  impossible  situations  are 
interjected  into  the  picture.  “ Diamond  Car- 
lisle ” is  surrounded  by  the  sheriff’s  men,  yet 
is  able  to  tie  a bundle  of  bullets  into  a hemp 
rope  so  that  they  will  pop  off  at  regular  inter- 
vals when  he  sets  fire  to  the  rope,  and  makes 
his  getaway. 

Situation  Number  Two  that  proves  a puz- 
zler for  students  of  psychology  and  things  of 
that  sort  is  why  a bold  bad  bandit  boy  and 
a slicker  with  the  paste  boards  when  he  hits 
a lumber  camp  should  suddenly  decide  to 
play  straight.  Of  course  love  is  a wonderful 
thing  but  there  are  certain  kinks  in  the  human 
make-up  that  even  Dan  Cupid  couldn’t  iron 
out  that  quickly.  At  any  rate  we  don’t  raise 
that  sort  of  bandits  in  the  big  towns.  The 
last  puzzler  is  why  the  famed  Northwestern 
Mounted  Police  should  be  so  easily  tricked 
by  merely  switching  clothes  with  a dead  man. 

But  those  are  mere  details.  “ Diamond 
Carlisle  ” on  the  whole  is  a good  picture  of 
its  kind.  George  Cheseboro  as  the  hero  gives 
a fine  portrayal  of  his  character.  Alfred 
Hewston  as  “Lopez”  makes  a very  good 
villain  of  the  type  that  is  too  frequently  seen 
on  the  screen,  and  Iva  Brown  handles  the 
part  of  Mae  Boyd  excellently.  It  is  about 
time  we  quit  having  Mexican  villains.  How 
can  we  ever  hope  to  live  on  good  terms  with 
our  Southern  neighbors. 


The  Cast 

v Diamond  ” Carlisle 

Lopez 

“ Black  ” Meyer 

Belle 

Dick  Boyd 

Mae  Boyd 

Mrs.  Boyd 

Virginia  Boyd 


George  Cheseboro 
■ Alfred  Hewston 
. Milburn  Morante 
Peggy  Weightman 
. ..Frank  Caffray 

Iva  Brown 

Mary  Hawley 

• Virginia  Morante 


The  Story — “Diamond”  Carlisle,  card-shark 
and  bandit,  by  a trick  escapes  from  pursuing 
sheriff  and  posse  after  enabling  his  com- 
panion, Lopez,  a murderer,  to  make  a getaway. 
Lopez  double-crosses  “ Diamond,”  carrying  off 
his  horse.  In  Canada  “ Diamond  ’ is  hired  by 
“ Black  ” Meyer,  a gambler  who  seeks  to 
break  Dick  Boyd,  a lumberman.  Boyd  needs 
$10,000  and  holds  up  Carlisle.  Later  Carlisle  re- 
turns the  money  in  spectacular  style  and, 
escaping,  meets  Lopez.  They  battle  in  a log 
flume  and  Lopez  is  killed.  Carlisle  then 
switches  clothes  with  Lopez,  and  when  the 
mounted  police  arrive  they  think  the  dead  man 
is  Carlisle.  You  know  the  rest. 

Classification — Northwestern  mounted  police. 

Production  Highlights — The  battle  in  the  log 
flume.  The  escape  from  the  sheriff’s  posse.  A 
card  shark  playing  an  honest  game  of  cards. 
The  hold-up  of  “ Black  ” Meyer’s  place  when 
Carlisle  returns  the  money  stolen  by  Boyd. 

Exploitation  Angles — Perhaps  a raid  by  the 
sheriff  or  town  marshall  would  land  front  page 
story  in  newspapers.  Another  stunt  would  be 
a miniature  log  flume  calling  attention  to  the 
battle  between  Carlisle  and  Lopez  featured  in 
the  picture.  Play  up  title  in  newspaper  adver- 
tising. 

" Drawing  Appeal  — Neighborhood  houses, 
smaller  down-town  theatres  and  rural  communi- 
ties where  they  like  plenty  of  action. 


1626 


” The  Radio  King  “ 

i L niversal  Serial) 

A SENSATIONAL,  forceful  but  withal  a 
■T\  weird  sort  of  melodrama,  the  first  three 
episodes  of  which  grip  the  interest  and  up  to 
the  concluding  fade-out,  fail  to  let  go  of  it. 
One  might  say  that  it  is  “ electrical,”  which  of 
course,  it  is,  being  founded  upon  the  subject  of 
the  modern  discovery.  However,  the  abuses  of 
“ radio  ” as  applied  by  a fiend  scientist,  whose 
ambition  is  not  to  bring  the  possibilities  of  the 
discovery  further  to  light  with  a view  to  bene- 
fitting  mankind,  but  on  the  contrary  to  do  his 
utmost  to  distribute  harm,  forms  the  basis  of 
the  story.  He  is,  in  addition,  the  leader  of  a 
gang  of  anarchists  and  bad  men,  a powerful 
personage  of  the  underworld,  whose  misde- 
meanors have  attracted  the  attention  of  “ the 
radio  king.”  The  staging  of  the  quarters 
wherein  these  experts  operate,  is  an  out-of-the- 
ordinarv  departure  from  the  usual  serial  en- 
tanglement. but  it  offers  the  same  mysterious 
angles,  involves  all  the  characteristic  thrills 
followers  of  serials  enjoy,  and  at  the  same  time 
expounds  a lot  of  worth-while  information 
about  “ radio.” 

This  chapter  play  has  been  well  directed,  and 
may  boast  of  a splendid  cast.  The  title  role  is 
enacted  by  Roy  Stewart,  the  hero-radioman, 
whose  skill  in  the  final  analysis  will  undoubtedly 
bring  the  fiend  and  his  followers  to  justice. 
But  up  to  the  end  of  the  third  episode,  Roy  has 
succeeded  only  in  getting  some  valuable  evidence 
against  the  plotters,  escaping  from  electrocution, 
and  fighting  his  way  to  save  the  child  whose 
message,  via  radio,  led  Roy  to  the  hot-bed  of 
crime.  His  sweetheart  is  trapped  there,  ad 
interim  and  in  the  efforts  of  the  “ Radio  King” 
to  escape  further  violences  upon  those  whose 
interests  he  is  protecting,  he  ensnares  himself 
into  a trap  where  the  girl,  the  boy  and  the 
hero  are  caged — until  the  following  episode. 
Corking  good  serial  idea. — LILLIAN  GALE. 


“ Expose  of  Sawing  a Lady  in  Half  " 

I Clarion — S.  R. — 1)4  Reels) 

A LTHOUGH  this  is  drawn  out  terribly,  and 
■Cl.  there  are  long,  discoursive  subtitles  and 
explanations  which  are  redundant,  the  subject 
is  a really  interesting  one.  The  illusion  is 
performed  first  as  it  appears  to  the  audience  in 
a theatre,  and  then  the  feat  is  repeated,  this 
time  each  detail  being  carried  out  in  full 
view  and  explained.  Thousands  have  seen 
the  illusion  performed,  and  since  it  has  mysti- 
fied so  many,  the  expose  carries  genuine 
interest. 

If  it  had  been  done  in  one  reel,  which  would 
have  been  a simple  matter,  the  interest  would 
not  have  been  so  evenly  balanced  with  ennui. 
Even  so,  it’s  quite  worth  while. — STUART 
GIBSON. 


44  Please  Be  Careful  ” 

(Fox — Two  Reels) 

HERE’S  a rather  average  bit  of  horseplay, 
in  which  the  typical  comedy  lover  meets 
with  the  typical  comedy  mishaps  in  the  course 
of  his  typical  comedy  pursuit  of  the  fair  lady, 
and  stumbles  through  them  and  falls  over  them 
and  bumps  into  them  and  hurts  himself  against 
them  until  eventually  fate  is  kind  and  the  two 
loving  hearts  are  united. 

A series  of  scenes  in  which  an  automobile 
and  an  amazingly  heavy  rainstorm  figure  afford 
an  opportunity  for  some  comical,  though  rather 
obvious,  buffoonery.  The  scenes  in  the  storm, 
based  upon  the  well-known  fact  that  folks 
love  to  laugh  at  somebody  being  made  un- 
comfortable ought  to  prove  good  laugh- 
producers. — STUART  GIBSON. 


Banquet  hall  scene  from  Arthur  Trimble’s  first  two 
reel  starring  vehicle  “ Prince  Courageous  ” 


Three  Hy  Mayer  Travelaughs — 

F.  B.  0. 

(One  Reel  Each) 

T T MAYER  certainly  gives  the  spectator 
FT  some  interesting  close-ups  of  the  life, 
customs  and  atmosphere  of  his  newest  trave- 
laughs. “ Such  is  Life  Near  London,”  takes 
us  into  the  English  provinces  adjacent  to  the 
big  metropolis.  Is  there  one  defiant  enough  to 
stand  up  and  remark  that  English  country  life 
isn’t  perfect?  To  us  it  seems  the  acme  of  true 
enjoyment.  Eton,  its  famous  school,  life  along 
the  Thames,  seaside  resorts,  presumably 
Brighton  is  one  of  them— these  are  shown  with 
all  the  color  and  atmosphere.  The  fade-ins  of 
Mayer’s — especially  when  he  presents  pictur- 
esque characters — are  particularly  noteworthy. 
They  are  really  the  humorous  touches  of  his 
sketches. 

“ Such  is  Life  in  the  Riviera  ” introduces  us 
to  the  greatest  playground  in  the  world.  While 
this  beauty  spot  can  only  be  appreciated  in  its 
reality  by  the  visitor,  nevertheless  the  patron 
who  journeys  no  further  than  the  picture  palace 
can  drink  in  its  vistas  and  find  them  optically 
pleasing.  There  is  rugged  background  every- 
where— genuine  old  world  atmosphere. 

“Such  is  Life  among  the  Idlers  of  Paris” 
is  an  animated  close-up  of  activities  in  the  gay- 
est city  in  the  world.  The  sidewalk  cafes,  the 
boulevardiers,  the  busses,  the  gendarmes,  the 
parks,  the  famous  Champs  Elvsees,  the  Boisde 
Boulogne,  the  Trocadero — these  come  under 
one’s  vision  and  the  appreciation  is  certain. 
Good  little  fillers,  all — good  for  any  house, 
be  it  million  dollar  palace  or  modest  neigh- 
borhood theatre.  Hy  Mayer  is  performing  a 
real  service.  He  is  giving  us  intimate  glimpses 
of  the  passing  throng  the  atmosphere,  the  high 
spots  of  Europe.  Thus  we  become  travelers 
at  home.- LAURENCE  REID. 


44  The  Blacksmith  ** 

(First  National — Two  Reels) 

BUSTER  KEATON,  of  the  lugubrious 
countenance,  has  some  of  the  funniest  tricks 
of  his  career  in  this  conglomeration  of  incidents. 
He  is  ably  seconded  by  a beautiful  horse  in  a 
series  of  scenes  in  which  he  fits  the  horse  with 
shoes  as  a salesman  in  a shoe  store  would, 
using  a rolling  ladder,,  a mirror  and  ribbon 
laces  to  add  to  the  charm  of  the  footgear. 

The  “shock-absorbing”  saddle  with  which  he 
fits  another  horse  whose  rider  suffers  from  many 
bumps,  and  the  terrific  havoc  wrought  to  an 
apparently  beautiful  automobile  sent  to  the 
shop  for  repairs  are  good  for  many  a laugh. 
The  comedy  is  always-  clean  and  clever  and  the 
audience  should  be  left  aching. — STUART 
GIBSON. 


Motion  Picture  A ' e w s 

44  Let  ’Er  Run  ” 

(Educational — Two  Reels) 

Y ERY  light.  Good  idea,  not  particularly  well 
’ worked  out,  therefore  lacking  in  comedy 
Punch.  Nevertheless,  it  is  w’ell  staged,  employs 
some  splendid  players  and  will  get  by  fairly  well. 

Betty  Covington,  daughter  of  an  owner  of  i 
blue  ribbon  horses,  regrets  to  see  the  once  popu- 
lar winner  “Imp”  barred  from  the  track  on1 
account  of  his  age.  Betty’s  sweetheart  owns  I 
what  he  thinks  is  the  winner  of  the  derby,  and 
makes  a bet  with  Betty’s  father,  which,  if  he 
wins,  will  entitle  him  to  call  the  older  man 
“papa.’  But  just  before  the  race  the  young 
pair  discover  that  Jack's  horse  is  scratched 
account  of  a bowed  tendon.  Their  happiness 
depends  upon  father’s  horse  losing  that  race, 
so  they  contrive  to  enter  “Imp,”  with  Betty  as 
the  jockey,  by  giv  ing  “Imp”  a bath  in  white- 
wash. Here  is  where  the  comedy  weakens,  due 
to  the  absence  of  logic.  A sensitive  horse  hav- 
ing been  confined  to  a stable,  with  no  training, 
then  shocked  by  an  irritating  application  of 
white-wash,  would  hardly  be  in  condition  to 
win  a hard  race,  nor  could  he  have  been  entered 
by  the  method  employed  to  sneak  him  into  the 
paddock.  There  was  an  opportunity  for  well 
developed  comedy  and  a long  line  of  laughs, 
which  was  overlooked  in  making  the  situation 
ridiculous  rather  than  natural.  The  race  scenes, 
however,  are  splendid,  exciting  and  well  photo- 
graphed. Dorothy  Devore,  George  Stewart  and 
Lincoln  Plummer  in  the  principal  roles,  also, 
give  splendid  performances. — LILLIAN  GALE . 


“ The  Tiger  of  San  Pedro  ” 

(Educational — Two  Reels,! 

NOTHER  of  the  Conan  Doyle  stories,  with 
^ Elbe  Norwood  as  Sherlock  Holmes, 
Hubert  Willis  as  Doctor  Watson  and  a cast  to 
impersonate  the  characters  identified  with  the 
story,  the  “ tiger  ” being  a man  who  takes 
fiendish  delight  in  clawing  the  faces  of  victims 
of  his  treachery. 

This  is  a good  detective  story  which  begins 
with  showing  Holmes  about  to  leave  his  house 
in  Baker  Street,  when  a man  in  quest  of  his 
assistance  appears  and  relates  a sort  of  weird 
experience  which  puts  Holmes  on  the  track  of 
the  “tiger.”  Needless  to  say,  he  succeeds  in 
the  end,  after  a thrilling  number  of  happenings 
which  finally  leads  the  criminal  into  the  hands 
of  the  great  detective.  One  of  the  best  of  the 
series. — LILLIAN  GALE. 


Movie  Chat 

(Urban — One  Reel) 

IN  the  newest  Urban  Movie  Chat  there  are 
some  excellent  views  of  the  Sealeyhams  en- 
gaged in  a chase  to  illustrate  why  these  animals 
are  especially  bred  as  hunting  badgers.  And  as 
far  as  the  publishers  of  these  newsy  film  offer- 
ings know,  there  is  nothing  about  doss  con- 
tained in  the  new  tariff  bill  which  has  to  do 
with  the  importation  of  Scaleybam  dogs,  which 
are  just  beginning  to  make  their  appearance 
in  American  kennels. 

In  this  same  exchange  of  information  is 
shown  one  of  the  odd  ways  of  making  a living 
this  old  world  affords.  It  is  one  that  is  asso- 
ciated with  seashore  resorts  and  the  men  who 
employ  themselves  in  this  occupation  are  called 
“ beach  combers.”  At  the  end  of  a bathing  sea- 
son they  search  the  beach  to  gather  any  valuables 
the  thousands  of  visitors  may  have  left  behind. 
They  are  experts  in  their  peculiar  line  and  if 
there  is  anything  of  value  hidden  away  in  the 
shifting  sands,  they  are  sure  to  find  it. 

Seeing  them  at  work  makes  an  interesting 
portion  of  this  chat. — LILLIAN  GALE. 


I 

September  30,  1922 


1627 


MEN 

AND 

EVENTS  IN  THE  FILM  CENTRES 

Wi 

ti 

1 “] 

N 

fews”  Correspondents 

ITEMS 

OF 

THE  EXCHANGES  AND  THEATRES 

Buffalo  Brevities 

I Fred  Gillen  for  the  past  three 
years  vice  president  and  general 
manager  of  the  Kodeco  theatre  cor- 
poration, comprising  the  Strand, 
Armory,  Star  and  Symphony  thea- 
tres in  Binghampton,  N.  Y.,  has  re- 
signed that  position  to  become 
associated  with  Rosenthal  & Rubin, 
owners  of  The  Fair  Store  in  the 
southern  tier  city.  David  Cohen 
and  Ned  Kornblite,  who  were  asso- 
ciated with  Mr.  Gillen  in  the  man- 
agement of  the  Kodeco  interests, 
will  assume  charge  of  the  Strand 
theatre. 


The  Buckley-Ferguson  company’s 
first  production,  “ Her  Own  Story,” 
starring  Baby  Mildred  Elsie  Fergu- 
son, was  given  its  premiere  at  the 
Strand  theatre  in  Binghamton, 
N.  Y.,  Friday,  September  15.  The 
picture  was  produced  under  the 
technical  direction  of  Leo  J.  Buck- 
ley.  Mr.  Ferguson  directed  the 
production.  The  exteriors  were  all 
taken  in  Newark  Valley,  Vestal 
and  Broome  County  Home  in  the 
Southern  Tier. 


William  McKenna,  manager  of 
the  recently  opened  Olympic  in 
Buffalo,  is  proud  of  the  fine  music 
he  is  offering  his  patrons.  Preston 
Sellers,  Jr.,  is  playing  the  $35,000 
Wurlitzer  organ  and  there  is  an 
excellent  orchestra  under  the  direc- 
tion of  Eric  Hurdler.  This  week 
Bill  is  giving  his  patrons  a big 
double  bill. 


Coroner  W.  L.  Draper  is  investi- 
gating the  death  of  Joseph  Casala, 
45  years  old,  owner  and  manager  of 
the  Star  theatre,  Niagara  Falls, 
N.  Y.  Mr.  Casala  was  stricken 
while  in  the  cellar  of  the  theatre 
and  died  on  the  way  to  Mount  St. 
Mary  Hospital.  He  was  looking 
for  a leak  in  a water  pipe  and  had 
an  extension  cord  in  one  hand  when 
he  was  stricken.  This  gave  cre- 
dence to  the  report  that  he  had 
been  electrocuted  but  experts  of 
the  Niagara  Electric  Service  Cor- 
poration, who  investigated  the  fa- 
tality, say  that  the  wire  which  he 
carried  had  only  110  voltage,  an 
amount  insufficient  to  cause  death, 
and  that  there  were  no  high  ten- 
sion wires  in  the  building.  Mr. 
Casala  leaves  a widow  and  five 
children.  He  was  a popular  and 
highly  esteemed  citizen  of  the  Pine 
Avenue  east  side  district. 


Charles  L.  Hamer,  manager  of 
the  Crescent  theatre,  Ithaca,  N.  Y., 
is  dead.  Mr.  Hamer  passed  away 
at  DeRuyter’s  Lake  of  pneumonia. 
He  was  vice  president  of  the  Ithaca 
theatre  company. 


Carter  DeHaven  gave  the  ex- 
hibitors of  Buffalo  a fine  treat  when 
he  played  host  to  the  boys  at  a 
luncheon  in  the  Hotel  Iroquois, 
Wednesday,  September  11. 


Buffalo  Film  Row  News 


Brief  Stones  Concerning  Exchange 
People  and  the  Pictures  They  Handle 


BUFFALO  exchange  managers 
turned  out  en  masse  for  the 
first  annual  clam-bake  of  the 
Rochester  Picture  Exhibitors  As- 
sociation at  Point  Pleasant,  Ironde- 
quoit  Bay,  Wednesday,  September 
20.  Jules  Greenstone  was  there  as 
“Glad  Hand  Man.”  The  film  men 
enjoyed  a boat  ride  from  Point 
Pleasant  around  Irondequoit  Bay  in 
the  afternoon.  There  was  a pro- 
gram of  athletic  games.  Archie 
Moses  and  Tom  Brady,  American 
Releasing  and  Goldwyn  managers 
respectively  put  on  their  famous 
“ Polar  Bear  Duet.”  The  affair  was 
a huge  success  and  promises  to  be 
a big  annual  event  in  western  New 
York  film  circles.  In  the  Buffalo 
delegation  were  A.  W.  Moses,  T. 
W.  Brady,  W.  A.  V.  Mack,  E.  J. 
Playes,  Fenton  Lawlor,  Fred  Zim- 
merman, Charlie  Johnston.  Allen  S. 
Moritz,  C.  W.  Anthony,  Harry  E. 
Lotz,  Henry  W.  Kahn,  M.  A. 
Chase,  Bob 'Murphy,  Syd  Samson, 
Chester  A.  Saunders  and  others. 

The  local  Associated  Exhibitors 
exchange  in  the  Pathe  office  has  a 
new  sales  manager.  He  is  John  J. 
Mooney,  who  comes  from  New 
York.  E.  M.  Hopcraft,  salesman, 
has  been  sent  to  the  Rochester  terri- 
tory where  he  will  be  at  home  in  the 
future  in  the  Kodak  Towm.  Roches- 
ter girls,  beware  ! Before  going  to 
Rochester,  Hoppy  booked  “Grand- 
ma’s Boy”  for  a special  showing  at 
the  big ' Shredded  Wheat  conven- 
tion, October  3,  at  Niagara  Falls. 

Bill  Mack,  Pathe  manager,  has  a 
hat  that  came  over  in  the  May- 
flower. It’s  so  old  it  has  become  a 
trick  hat.  Bill  sits  in  the  office  with 
it  on.  When  exhibitors  come  in 
and  offer  him  outrageous  prices  for 


features,  Bill  has  the  hat  fixed  so 
that  with  a twitch  of  his  head 
muscles  the  benny  springs  into  the 
air.  The  stunt  has  evoked  no  end 
of  merriment  in  the  office.  When 
accompanied  with  a look  of  aston- 
ishment, it  really  appears  as  though 
the  hat  was  started  in  the  air  by 
amazement. 

Sherman  Webster  has  resigned 
from  the  Nu-Art  Pictures  Corpora- 
tion and,  it  is  rumored,  is  about  to 
join  Goldv'yn.  There  have  been  a 
■number  of  changes  at  the  new 
Goldwyn  exchange.  The  going  of 
George  A.  Hickey  as  manager  and 
the  coming  of  Tom  Brady  from 
Hodkinson  as  his  successor  has 
been  announced.  Now  Otto  Siegel, 
former  assistant  manager,  has  gone 
on  the  road  and  he  has  been  suc- 
ceeded by  Clarence  Snyder.  Edward 
Mace,  who  has  been  connected 
with  the  fillum  business  for  some 
18  years,  during  which  time  he  has 
been  associated  with  most  all  the 
local  exchanges,  has  been  placed  in 
charge  of  the  shipping  department. 
Eddie  was  with  the  old  General 
Film  exchange  for  over  five  years. 

Mike  Resnick  has  resigned  from 
F.  B.  O.  sales  staff  to  accept  a 
similar  position  with  Manager  Syd 
Samson’s  Grand  and  North  outfit. 
The  famous  “Hub”  Taylor  has  also 
resigned  from  F.  B.  O.  to  join  the 
Pathe  forces,  covering  the  Southern 
Tier. 

Fred  M.  Zimmerman  of  Nu-Art 
has  booked  Clara  Kimball  Young 
in  “The  Hands  of  Nara,”  at  the 
Eastman  theatre  in  Rochester. 
Fred  is  anxiously  awaiting  a print 
of  Johnny  Hines  in  “Sure-Fire 
Flint.” 


With  Cleveland  s Branches 


Exchange  Centre  Brevities  About 
Pictures  and  Picture  Personages 


ALBERT  EDEN  is  no  longer 
manager  of  the  Cleveland  Se- 
lect exchange.  It  is  said  that  Eden 
has  entirely  severed  his  connec- 
tions with  the  Select  Pictures  Cor- 
poration. His  successor  has  not  yet 
been  appointed.  District  Manager 
J.  J.  Rotchford  is  in  charge  of  the 
office  until  a new  resident  manager 
has  been  named. 

Carter  DeHaven  was  in  Cleve- 
land last  Wednesday.  He  dropped 
in  just  to  say  Howdy  to  the  local 
Film  Booking  Office’s  manager  and 
the  local  press  representatives,  but 
he  permitted  himself  to  be  induced 
to  make  a personal  appearance  at 
Loew’s  State  theatre.  Not  having 
been  previously  announced,  he  was 


a great  surprise  to  the  audience, 
and  made  a big  hit,  both  he  and  his 
audience  acting  entirely  extempor- 
aneously. 

Jack  Osserman,  one-time  film 
salesman  and  more  latterly  manager 
of  the  Duchess  theatre  at  Warren, 
Ohio,  has  gone  back  to  his  first 
love  and  is  selling  pictures  again. 

William  Rosenthal  of  New  York 
has  joined  the  local  Fox  family  as 
sales  representative. 

E.  H.  Brauer,  who  holds  an  en- 
durance record  among  film  sales- 
men by  remaining  with  one  com- 
pany for  three  consecutive  vears, 
has  recently  become  associated  with 
the  Cleveland  Fox  exchange.  Brauer 
sold  First  National  pictures  out  of 
Toledo  for  the  last  three  years. 


Cleveland  Chatter 

The  Ohio  Amusement  Company 
of  Cleveland  has  leased  the  Cap- 
itol theatre,  Cleveland  for  a term 
of  65  weeks.  The  Capitol,  located 
on  the  West  Side  in  the  Gordon 
Square  Building,  was  built  byT  Jules 
and  Jay  J.  Allen.  It  was  opened 
simultaneously  with  the  big  3,000- 
seat  down  town  Allen  theatre  and 
was  meant  to  be  a link  in  a chain 
of  Allen  houses  that  was  to  cover 
the  States.  It  was  surrendered  by 
Allens  some  time  ago.  The  Ohio 
Amusement  Company,  composed 
of  D.  L.  Schumann,  Meyer  Fine, 
and  Abe  Kramer,  is  now  operating 
the  Dennison  Square,  Yale,  Savoy, 
Five-Points,  Jewel  and  U.  No.,  be- 
side the  Capitol.  All  of  these 
theatres  are  located  in  Cleveland. 


S.  Barrett  McCormick  was  in 
town  for  the  day  last  Wednesday. 
He  came  to  Cleveland  on  personal 
business  but  he  had  a hard  time 
dodging  his  friends.  Seemed  good 
to  see  him  around  the  Allen  theatre 
again.  McCormick  said  that  the 
McVic-kers  theatre  in  Chicago,  of 
which  he  is  managing  director, 
would  open  about  the  middle  of 
October. 


C.  R.  N.  (Battleship)  Morris, 
known  all  over  the  central  states 
among  motion  picture  exhibitors, 
has  been  appointed  treasurer  at 
Reade’s  Hippodrome,  Cleveland. 
Morris  has  until  recently  been  one 
of  the  Ohio  sales  representatives 
for  United  Artists. 


Lincoln  J.  Carter,  author  of  “The 
Fast  Mail”  and  other  equally  thrill- 
ing thrillers,  was  in  town  between 
trains  one  day  this  week.  His  ar- 
rival having  been  announced,  he 
was  greeted  at  the  station  by  local 
Fox  manager  Robert  Cotton  and 
several  press  representatives.  Asked 
what  kind  of  pictures  he  thought 
are  in  greatest  demand  the  author 
naturally  said,  “ Pictures  with  lots 
of  action.” 


Charles  Schweitzer  has  succeeded 
Osserman  as  manager  of  the  Duch- 
ess theatre.  Schweitzer  has  pre- 
viously been  interested  in  selling 
film. 


Jimmy  Surrell,  manager  of  the 
American  ' theatre,  Elyria,  paid 
Cleveland  a flying  visit  last  week. 
Surrell  used  to  be  manager  of  one 
of  Cleveland’s  down  town  first  run 
houses.  _ He  says  business  is  good 
in  Elyria  when  the  weather  is  cool 
and  the  pictures  are  good. 


The  Cinema  Club  of  Ohio  will 
hold  a state-wide  convention  in 
Cleveland  October  6 and  7 at  the 
Hotel  Statler.  Mrs.  Elmer  G.  Derr, 
president  of  the  Cleveland  Cinema 
Club,  is  arranging  a program  of 
entertainment  for  the  visitors. 


1628 


Motion  Picture  News 


Washington  ..’News 

Two  current  damage  cases 
brought  against  theatre  owners  in 
the  region  have  shown  the  legal  pit- 
falls  encountered  by  the  amusement 
enterprises.  Damages  of  $50,000 
are  sued  for  by  Mrs.  Ora  Crouse, 
former  cashier  for  the  Winston- 
Salem  theatre,  owned  by  the  Pied- 
mont Amusement  Corporation.  The 
charge  that  she  was  short  in  ac- 
counting for  their  funds,  the  al- 
leged consequent  loss  of  position 
and  vituperative  defamation  of 
character,  she  asserts,  have  injured 
her  position  in  the  eyes  of  her 
friends.  S.  E.  Edwards  and  J.  B. 
Craver  are  her  attorneys. 


Experts  of  The  Lehigh  Structural 
Steel  Works  who  are  fabricating 
the  girders,  etc.,  for  the  Washing- 
ton Auditorium,  have  informed 
Colonel  Harper  that  their  delivery 
will  be  made  here  so  that  the  con- 
vention in  May  of  the  Northern 
Baptists  can  be  held  in  the  com- 
pleted structure.  The  John  L.  Mc- 
Donald Company,  local  contractors, 
say  that  the  metal  work  will  be  the 
most  elaborate  ever  used  here. 
Shacks  and  other  buildings  on  the 
site  at  19th  and  New  York  Avenues, 
northwest,  will  soon  be  demolished 
and  foundations  and  footing  can  be 
started  before  November  1,  Col. 
Harper  is  assured.  The  site  em- 
braces 30,037  square  feet  of  ground. 


Phil  Powers  took  over  the  Trux- 
tun  theatre  some  time  ago  from 
the  Stein  interests  and  the  deficit 
which  they  were  up  against  has  been 
wiped  out  by  his  policy  so  that 
house  is  doing  fine  business  and  is 
becoming  a money  maker  again. 

South  West  Washington,  the 
downtown  waterfront  section, _ is 
now  having  a new  boom,  due  to  im- 
proved pier  and  warehouse  facili- 
ties, and  the  resident  business  men 
and  house-owners  are  trying  to  get 
a first-class  neighborhood  picture 
house  for  their  section. 


Seating  company  salesmen  have 
been  active  in  the  Crandall  offices 
lately  to  land  the  contract  for  his 
new  theatres,  the  Tivoli  and  Am- 
bassador. They  were  also  active  in 
the  office  of  Lawyer  Fischer,  coun- 
sel for  Emanuel  Stutz,  whose  new 
Chevy  Chase  theatre  will  soon  open 
its  doors.  The  respective  seat 
salesmen  will  carry  away  quite  a 
neat  sum  of  Washington  gold  in 
return  for  their  elaborate  opera 
confection. 


Nelson  Bell  and  John  J.  Fayette 
both  returned  recently  from  New 
York  city.  Bell  returned  Wednes- 
day of  last  week  while  Mr.  Payette 
got  back  Friday,  having  left  for 
Manhattan  Wednesday  night. 


Mr.  Joseph  P.  Morgan,  of  The 
Crandall  Enterprises,  returned  sev- 
eral days  ago  from  an  outing  at 
Lake  George,  New  York. 


Installed  under  the  direction  of 
Manager  Fallas  Brouche,  the 
Metropolitan  has  had  new  fall 
hangings  to  greet  the  visitor  Sun- 
day. The  summer  cretonnes  are 
out,  and  the  attractive  new  pro- 
scenium curtains  are  regaling  the 
eye. 


Simeon  Noble,  associated  with 
Dr.  Hugo  Riesenfeld  at  the  Rialto 


In  Washington’s  Film  Centre 

Newsy  Briefs  About  Current  Features 
and  the  People  Who  Are  Handling  Them 


CHARLES  E.  WAGNER  has 
severed  his  connection  with  the 
local  exchanges  as  corresponding 
secretary  to  the  Washington  Film 
Board  of  Trade  and  has  returned 
to  New  York. 

Manager  Eugene  Wilson  of  Vita- 
graph  has  recently  passed  his 
fifth  anniversary  as  a member  of 
that  organization.  As  a memento 
of  Vitagraph’s  regard  for  “Gene’s” 
service,  he  now  proudly  carries  a 
gold  Gruen  Verithin  octagon 
watch.  Several  important  changes 
became  effective  in  mid-September 
at  Vitagraph’s  Washington  ex- 
change. A.  C.  Loeffler,  well  known 
as  booker  and  salesman  there  the 
past  four  years,  has  resigned  and 
sailed  for  Buenos  Ayres,  Argentina, 
to  enter  the  coffee  brokerage  busi- 
ness there.  Cashier  D.  D.  Bur- 
roughs has  therefore  been  advanced 
to  booker.  Assistant  Bookkeeper 
George  A.  Norris  has  been  made 
cashier.  Mr.  Wilson  himself  ex- 
pects to  put  in  the  next  few  days 
around  Norfolk,  observing  progress 
on  the  new  million  dollar  Otto 
Wells  theatre  there,  and  boosting 
the  Vitagraph  product. 

C.  C.  Ezell,  field  representative 
for  Select  Picture  Corporation, 
stopped  off  in  Louis  Reichert’s 
Washington  office  on  his  way  south 
to  Charlotte,  Atlanta,  New  Orleans 
and  Dallas,  last  week. 

American  Releasing  Corporation, 
with  their  new  suite  of  offices  at 
908  Mather  Building,  are  sailing 
rapidly  along  getting  their  product 


favorably  known  to  exhibitors  in 
the  territory. 

Bernard  Davis  is  a new  face  in 
the  Mather  Building  film  fraternity. 

Local  No.  224  of  the  Operators’ 
Protective  Union  submits  the  fol- 
lowing statement  in  correction  of 
an  article  appearing  on  page  1415 
of  the  September  16th  issue  of  the 
News  : 

“First : Our  wage  scale  negotia- 

tions as  yet  have  not  been  settled 
for  the  coming  season  and  confer- 
ences are  still  being  held. 

“Second : We  have  accepted  no 

reduction  for  the  coming  season  as 
stated  in  your  columns,  nor  have 
we  been  asked  to  consider  any  re- 
duction in  salary  for  the  coming 
season. 

“Third:  Our  international  office 

has  not  to  our  knowledge  asked  us 
to  consider  any  change  in  our  work- 
ing conditions  but  has  given  us 
their  full  support. 

“Fourth  : This  organization  does 
not  demand  the  conditions  as  stated 
in  your  columns.” 

It  is  reported  that  the  Hoy 
system  will  send  a legal  secretary 
here  to  take  over  the  duties  that 
Chick  Wagner  has  relinquished. 

Charles  Davis,  who  was  with  the 
local  exchange  of  the  Goldwyn 
corporation  for  over  two  years, 
having  served  as  shipper  and 
booker,  and  was  being  groomed  as 
a bookkeeper,  is  now  shipping  clerk 
for  the  Federated  Films  Exchange. 

A.  M.  Van  Dyke  of  the  Goldwyn 
office  here  is  sojourning  for  a 
brief  vacation  at  Atlantic  City. 


and  Rivoli  theatres,  New  York,  has 
just  become  concertmeister  of  the 
Metropolitan  Symphony  Orchestra 
of  thirty  soloists.  Artist  Noble  is 
a violin  virtuoso  of  experience,  Di- 
rector N.  Mirskey  tells  us. 


Organist  Milton  Davis’  “ French 
Trot”  is  one  of  the  September  15th 
Victor  phonograph  releases.  It  was 
first  played  on  the  pipe  organ  here 
by  Davis  and  has  caught  on  in  New 
York  and  been  danced  to  with 
pleasure. 


William  J.  Vernon  Broyles,  ex- 
perienced in  theatrical  management 
has  succeeded  J.  J.  Bell  as  assistant 
manager  at  the  Metropolitan. 


Indianapolis  Chatter 

Leopold  Kohls  of  the  Circle  thea- 
tre staff  and  a young"  woman  com- 
panion were  held  up  by  a negro 
last  week,  Kohls  losing  $25  and  a 
watch  and  the  young  woman  a wrist 
watch. 


Slight  damage  was  done  in  the 
operating  room  of  the  Lenwood 
the  night  of  Sept.  5,  after  the  show 
had  closed.  Police  discovered  the 
blaze  before  it  had  gained  any 
headway. 


Operators  in  Evansville,  Ind., 
dropped  talk  of  a strike  when  a 
12'4  per  cent  wage  increase  was 

granted. 


Officers  from  American  Legion 
national  headquarters  and  members 
of  the  Indiana  Board  of  Photoplay 
Indorsers  were  guests  of  Ralph 
Lieber,  manager  of  the  Circle  at  a 
special  screening  of  Ince’s  “ Skin 
Deep,”  the  veterans  being  asked  in 
because  the  film  illustrates  plastic 
surgery.  The  film  was  indorsed.  It 
probably  will  have  its  Indiana 
premiere  at  Terre  Haute,  Sept.  25  to 
27,  at  the  time  of  the  state  conven- 
tion of  the  Legion. 


Robbers  who  are  thought  to  have 
remained  in  the  house  after  it  was 
closed  Labor  Day  night  robbed  the 
safe  of  the  Capitol  theatre,  Clinton, 
Ind.,  of  $1,500,  representing  almost 
three  days’  receipts.  Manager  B. 
B.  Moore  said  the  house  carries 
burglar  insurance. 

Indianapolis  theatres  can  general- 
ly count  on  some  extra  attendance 
state  fair  week,  because  of  the 
thousands  of  folks  who  come  from 
the  small  cities  and  towns  for  a day 
or  two  stay  in  the  city,  but  this  year 
was  not  so  good.  Attendance  at  the 
fair  was  approximately  75,000  under 
the  record  mark  of  three  years  ago, 
due  to  the  thermometer  hovering 
between  90  and  100  degrees 
throughout  the  week.  The  state 
agricultural  board  took  out  $100,000 
insurance  against  rain  and  not  a 
sprinkle  fell  until  Saturday  after 
the  fair  was  over. 


Albany  Items 

Edward  H.  Crawford,  of  New 
York  city,  will  act  as  manager  of 
the  Lincoln  theatre  in  Troy.  This 
is  the  Collar  City’s  newest  motion 
picture  house,  and  was  opened  a 
week  ago. 


Virgil  N.  Lappeus,  who  has 
acted  as  assistant  manager  of  Proc- 
tor’s Fourth  Street  theatre  in  Troy, 
will  succeed  John  G.  Wallace  as 
manager  of  Proctor’s  Harmanus 
Bleecker  Hall,  in  Albany.  Mr. 
Wallace  severed  his  connections 
with  the  Proctor  interests  to  ac- 
cept a position  in  the  office  of  the 
city  engineer. 


Charles  L.  O’Reilly,  president  of 
the  New  York  State  Motion  Pic- 
ture Theatre  Owners,  was  in  town 
one  day  last  week. 


A motion  picture  house  in  Port 
Leyden,  owned  by  Clarence  and 
Gertrude  Taylor,  has  just  been  sold 
to  John  Castle,  of  Norwood,  who 
will  assume  immediate  possession. 


Running  double  features 
throughout  the  summer  has  been 
a life-saver,  according  to  Fred 
Elliott,  owner  of  the  Clinton  Square 
theatre  here.  Mr.  Elliott  asserts 
that  he  has  had  one  of  the  best 
summers  in  years  and  may  continue 
the  double  feature  program  through 
the  winter. 


Harry  Horne,  of  Utica,  has  just 
been  transferred  to  the  Palace 
theatre  in  Watertown,  as  stage 
manager,  taking  the  place  of 
Hughie  Mack. 


Kansas  City  Notes 

David  Harding  of  the  Liberty 
theatre,  Kansas  City,  who  was  shot 
August  2 in  an  attempted  holdup  of 
the  theatre,  left  Research  Hospital 
Wednesday,  and  Friday  was  again 
on  the  job  at  the  Liberty.  Physi- 
cians who  attended  Mr.  Harding 
asserted  that  only  by  a miracle  did 
the  prominent  Kansas  City  exhibi- 
tor escape  death  as  the  bullet  passed 
through  the  small  of  his  back. 


The  championship  baseball  game 
between  the  First  National-Educa- 
tional and  the  Pathe-Crescent  clubs, 
which  has  been  pending  since  the 
close  of  the  Film  League  season, 
probably  will  be  played  next  week. 
Interest  in  the  contest  is  rife  as  the 
outcome  will  decide  a long  standing 
issue,  to  say  nothing  of  the  pennant. 


Mrs.  B.  L.  Short,  member  of 
the  Kansas  State  Board  of  Review, 
will  forward  to  each  exhibitor  in 
Kansas  a list  of  films  suitable  for 
juvenile  entertainment,  upon  request- 
of  the  exhibitors,  she  has  an- 
nounced. 


An  outdooi  club  among  school 
children  in  all  towns  which  have 
booked  forty  new  western  produc- 
tions is  being  formed  by  the  Stand- 
ard Film  Company  of  Kansas  City, 
according  to  Bernard  C.  Cook, 
manager.  C.  F.  Foye,  a lecturer, 
is  in  charge  of  the  organization  of 
the  clubs,  the  primary  purpose  of 
which  is  to  substitute  the  words 
“ outdoor  pictures  ” for  westerns, 
for  which  it  is  believed  many  thea- 
tre patrons  have  formed  a dislike. 


September  30,  1922 


1629 


With  St.  Louis  Br  anches 

Exchange  Centre  Brevities  About 
Pictures  and  Picture  People 


Canadian  Paragraphs 

C.  M.  Crawford  of  Montreal, 
Quebec,  has  installed  two  Mazda 
projection  machines  in  the  Com- 
munity theatre,  Halifax,  N.  S.,  this 
being  the  first  installation  of  this 
equipment  in  a Canadian  theatre, 
it  is  announced.  The  Mazda  ma- 
chines have  also  been  adopted  as 
equipment  in  the  Passe  Temps 
theatre,  Montreal.  Mr.  Crawford, 
who  was  formerly  a representative 
of  the  Fox  Film  Corporation,  has 
opened  his  own  headquarters  in 
the  Albee  Building,  Montreal. 


The  several  moving  picture  thea- 
tres of  Kingston,  Ontario,  are  lit- 
erally presenting  the  “silent  drama” 
as  the  result  of  a dispute  between 
the  exhibitors  and  the  local  musi- 
cians. The  latter  refused  to  accept 
the  same  conditions  as  last  year,  it 
is  said,  and  also  demanded  that  the 
exhibitors  employ  stated  numbers 
of  musicians  at  each  house.  The 
exhibitors  claimed  that  they  could 
not  afford  to  do  so  and  the  outcome 
was  that  the  three  local  theatres 
have  dispensed  with  music  al- 
together. 


Announcement  is  made  from  the 
Winnipeg,  Manitoba,  office  of  Win- 
nipeg Productions.  Limited,  that 
the  shareholders’  portion  of  the 
weekly  profits  from  “ The  For- 
eigner ” and  “ Cameron  of  the  Royal 
Mounted,”  produced  under  the  di- 
rection of  Ernest  Shipman,  are  be- 
ing received  from  the  Hodkinson 
Company,  New  York,  at  the  rate 
of  from  $1,000  to  $1,500  per  week. 
During  the  fall  season,  the  returns 
will  increase  to  an  appreciable  ex- 
tent, it  is  stated. 


Pauline  Garon,  star  of  “The  Man 
From  Glengarry,”  which  has  been 
produced  in  Ottawa  by  Ernest  Ship- 
man,  made  personal  appearances  at 
the  Imperial  theatre,  Ottawa,  dur- 
ing the  week  of  September  11  when 
the  attraction  was  “ Reported  Miss- 
ing,” in  which  she  was  co-starred 
with  Owen  Moore. 


The  Manitoba  Board  of  Moving 
Picture  Censors  has  condemned  no 
less  than  five  features  released  by 
Vitagraph,  it  is  announced  at  Win- 
nipeg. 


San  Francisco  News 

“ Paramount  Week,”  September 
3rd  to  10th  was  a great  success  in 
San  Francisco,  and  surrounding 
cities.  Over  fifty  theatres  in  San 
Francisco  alone  showed  Paramount 
Pictures  that  week.  In  Oakland 
fifteen  theatres  showed  Paramount 
product.  Besides  these,  over  260 
around  San  Francisco  and  in  the 
San  Francisco  district  also  played 
Paramount. 


A percentage  of  the  gross  re- 
ceipts taken  in  during  one  week 
in  September,  by  the  chain  of  thea- 
tres in  the  Turner  and  Dahnken 
circuit  will  be  donated  to  the  strick- 
en families  of  the  forty-seven  min- 
ers who  were  killed  in  the  Argonaut 
mine  disaster. 


The  One  Hundred  Per  Cent  Club 
and  the  San  Francisco  Historical 
Society  have  started  a motion  pic- 
ture publicity  campaign  and  are 
raising  $25,000  to  send  motion  pic- 
tures of  San  Francisco  around  the 
country. 


THE  Exhibitors  Film  Exchange, 
distributors,  last  week  assumed 
charge  of  the  physical  distribution 
of  the  pictures  owned  by  or  re- 
leased through  the  Fine  Arts  Pic- 
tures Corporation.  P.  J.  Collins, 
manager  for  Fine  Arts,  is  in  charge 
of  the  office  and  has  put  Johnnie 
O’Brien  and  Ernest  F.  Ellenberg 
out  on  the  road.  The  exchange  is 
controlled  by  a number  of  local  ex- 
hibitors who  believed  in  that  way 
they  could  obtain  pictures  at  lower 
cost  and  be  assured  of  getting  film 
on  the  dates  signed  for.  Those  in- 
terested and  their  houses  are : Fred 
Wehnenberg,  Melba  and  Cherokee 
theatres ; John  Karzin,  Casino, 
Olympia  and  Lincoln  theatres;  Fred 
Warner,  North  Grand  and  Zelphia; 
Charles  Warner,  Queens;  W.  O. 
Reeve,  Maryland  and  Eighteen 
Street;  Tommy  James,  Retina  and 
Comet;  Charles  A.  Ethim,  Star;  R. 
A.  Stierlin,  Fairy;  Sam  Horwich, 
Red  Wing;  Fred  Hoelzer,  Ivory; 
Steve  Kaiman,  Baden  and  O’Fallon, 
and  Fred  Speros,  Marquette. 

The  regular  weekly  baseball 
games  between  the  teams  from  the 
local  exchanges  were  discarded  on 
Saturday,  everyone  interested  in 
baseball  being  out  at  Sportsmen 
Park  pulling  for  the  Browns  to  trim 
the  Yankees  and  take  over  the  lead- 
ership of  the  American  League. 

E.  H.  Wieck  of  the  Staunton,  111., 

In  Canadian 


JM.  MULLIN,  special  represen- 
• tative  at  Montreal  of  the  Film 
Booking  Offices,  assisted  by  Messrs. 
Blackman  and  Alexander  of  the 
Associated  Screen  News,  recently 
gave  a moving  picture  entertain- 
ment on  board  the  Atlantic  liner 
“ Regina,”  for  the  officers  and  crew 
of  the  ship,  while  it  was  in  port. 
John  Fiddes,  manager  of  the  Sys- 
tem theatre,  Montreal,  and  Bert 
Mason  added  to  the  program  with 
songs.  Announcement  was  made 
that  when  the  boat  again  docks  in 
Montreal,  a similar  performance 
will  be  presented,  the  feature  of 
which  will  be  “ In  the  Name  of  the 
Law.” 

According  to  word  received  by 
the  Canadian  Universal  Film  Com- 
pany, Toronto,  “Foolish  Wives” 
recently  broke  all  records  at  the 
Allen  theatre,  Vancouver,  B.  C. 
The  feature  played  to  7,000  people 
the  opening  day  alone,  it  was  re- 
ported, and  the  theatre  management 
had  to  stop  selling  tickets  no  less 
than  12  times  during  the  day.  The 
Allen  seats  1,800  patrons  and  the 
house  was  filled  approximately  four 
times  during  the  day. 

A.  B.  Cass,  St.  John,  N.  B.,  man- 
ager of  the  local  branch  of  the 
Famous  Players  Film  Service,  Lim- 
ited, Toronto,  was  recently  married 
in  Toronto. 

One  result  of  the  exploitation  ac- 
tivities of  W.  de  Grandcourt,  special 
representative  of  the  Fox  Film  Cor- 
poration in  Canada,  at  Winnipeg, 
Manitoba,  was  the  staging  of  a 


Labor  Temple  was  seen  at  the  En- 
terprise office.  He  re-opened  for 
the  season  on  last  Monday. 

D.  L.  Hickman,  Fathe  roadman, 
reports  that  business  is  on  the  mend 
in  Kentucky.  He  returned  Satur- 
day from  a trip  to  those  parts. 

J.  McBride  of  Paramount  with 
his  wife  had  a delightful  automo- 
bile tour  through  Missouri  and  Il- 
linois. 

Mrs.  H.  Carpenter,  contract  clerk 
for  Paramount,  has  resigned. 

Harry  Weiss  has  deserted  his  old 
fishing  hole  at  Logansport,  Ind.,  and 
the  game  wardens  can  find  him  any 
Sunday  at  Spanish  Lake,  north- 
west of  St.  Louis,  flipping  flies  for 
foolish  fish.  But  fishing  in  Mis- 
souri and  Indiana  is  somewhat  dif- 
ferent, Harry  has  found.  Missouri 
fish  live  up  to  the  state’s  slogan  of 
“ Show  Me.” 

Jimmy  Grainger,  vice-president 
of  the  Goldwyn  Film  Corporation, 
was  a visitor  of  the  week. 

W.  H.  Leahy  of  the  Houdini  Pic- 
tures Corporation,  was  in  town  to 
confer  with  local  exchanges  about 
distribution  of  that  companj^’s  prod- 
uct in  this  territory. 

R.  L.  McLean,  assistant  manager 
for  the  Associated  First  National,  is 
hitting  the  high  points  through  Mis- 
souri in  a special  sales  drive.  He 
reports  that  hunting  is  very  good. 

Film  rCentres 


“William  Fox  Entertainment 
Week”  during  the  week  of  Sep- 
tember 11.  In  a full-page  com- 
bination display  in  the  Winnipeg 
Evening  Tribune,  announcements 
were  made  of  the  presentation  of 
Fox  releases  during  the  week  at  no 
less  than  nine  Winnipeg  theatres. 

At  the  Province  theatre,  the 
week’s  bill  included  Fox’s  “ The 
Fighting  Streak,”  “ Laughing  Gas,” 
a Chester  Conklin  comedy  and  the 
Fox  News. 

Every  child  cutting  out  a portrait 
of  William  Fox  from  the  special 
page  was  admitted  free  of  charge 
to  any  theatre  during  the  week,  ex- 
cept Saturday,  when  accompanied 
by  an  adult. 

Announcement  is  made  by  Clair 
Hague,  Toronto,  general  manager 
of  the  Canadian  Universal  Film 
Company,  Limited,  that  a brand 
new  five-story  building  in  Toronto 
is  to  form  the  future  Canadian 
headquarters  of  the  company.  This 
is  to  be  known  as  “ Film  Exchange 
Budding”  and  suites  of  offices  on 
various  floors  are  to  be  rented  to 
other  organizations.  The  local  Uni- 
versal offices  are  now  located  at 
Yonge  and  Elm  streets,  but  these 
premises  have  been  found  to  be  too 
inadequate  for  growing  business 
demands. 

David  Baden  has  arrived  in  To- 
ronto from  Universal  City  to  ar- 
range for  the  special  exploitation 
of  new  Universal  Century  Comedies 
which  come  in  two  reels. 


Newsy  Briefs  About  Current  Features 
and  the  People  Who  Are  Handling  Them 


Harrisburg,  Pa.,  News 

Charges  that  the  three  members 
of  the  Pennsylvania  Board  of  Mo- 
tion Picture  Censors,  along  with 
24  other  officials  or  former  offi- 
cials on  the  payroll  of  the  Com- 
monwealth of  Pennsylvania,  evaded 
the  Constitution  of  the  State  to  ob- 
tain increase  in  their  own  salaries, 
have  just  been  made  in  the  Harris- 
burg Patriot  and  the  Harrisburg 
Evening  News,  daily  newspapers 
published  by  Vance  C.  McCormick, 
who  was  Democratic  national  chair- 
man at  the  head  of  the  campaign 
when  Woodrow  Wilson  was  elected 
President  the  second  time. 

These  charges  allege  that  Harry 
L.  Knapp,  chairman  of  the  board 
of  censors;  Mrs.  E.  C.  Niver,  vice 
chairman,  and  Henry  Starr  Rich- 
ardson, secretary,  all  resigned  their 
position  on  May  31,  1921,  knowing 
that  they  would  be  re-appointed  the 
following  day  by  Governor  Sproul, 
at  increased  pay,  thus  dodging,  it 
is  charged,  the  Constitutional  pro- 
vision that  no  state  official  can  ac- 
cept an  increase  in  pay  during  his 
tenure  in  office. 

The  other  officials  against  whom 
similar  charges  were  made  by  the 
McCormick  newspapers,  included 
former  State  Forester  Clifford  Pin- 
chot,  who  is  now  Republican  candi- 
date for  Governor. 

The  Constitution  of  Pennsyl- 
vania plainly  says  that  no  increase 
in  salary,  approved  by  the  Legis- 
ture,  shall  apply  to  the  occupant  of 
an  office  at  the  time  the  increase 
was  authorized,  the  intent  being 
that  it  can  go  only  to  the  incum- 
bent’s successor. 

The  Legislature  of  1921  passed  a 
law  increasing  the  salary  of  the 
Chairman  of  the  censorship  board 
from  $3,000,  which  Knapp  had  been 
receiving,  to  $3,600;  that  of  the 
vice  chairman  from  $2,500,  that 
Mrs.  Niver  had  been  getting,  to 
$3,300,  and  that  of  the  secretary 
from  $2,400,  that  Richardson  had 
been  receiving,  to  $3,300. 

It  is  charged  that  to  evade  the 
provision  preventing  the  increases 
from  applying  to  the  incumbents, 
“ it  became  necessary,”  in  the  lan- 
guage of  the  Harrisburg  Evening 
News,  “to  create  the  fiction  that 
Pinchot  and  the  others  were  not  the 
occupants  of  the  offices  to  which 
the  increase  applied.  So  these  of- 
ficeholders resigned  one  day;  the 
salary  increase  became  effective  the 
next,  and  these  same  old  men  were 
restored  to  their  jobs  with  bigger 
salaries.” 


Every  Theatre 
in  the  land 
will  want 
it 

THF 

MIRROR 

A single  reel  | 
revelation  • 


1630 


Motion  Picture  News 


St.  Louis  Chatter 

The  Garrick  theatre.  Chestnut 
street  near  Broadway  is  to  open 
on  Saturday,  September  23,  as  a 
stock  dramatic  house.  In  recent 
years  it  has  been  used  for  burlesque 
and  prior  to  that  moving  pictures 
and  vaudeville.  C.  D.  Woodward, 
veteran  stock  actor,  is  in  charge  of 
the  new  venture.  The  opening  show 
will  be  “Polly  With  a Past.”  In 
the  company  will  be  Hazel  Whit- 
more. Francesca  Votoll,  Jane 
Stuart.  Laura  Lovett.  Bessie  War- 
ren, John  Warner,  Maurice  Frank- 
lyn,  Sherold  Page,  A.  S.  Bryon, 
Erville  Alderson,  Albert  Schilling 
and  Henry  Ward. 

Edwin  Olmstead,  who  last  week 
succeeded  Charley  Vollmer  as 
manager  of  the  Delmonte  theatre, 
has  also  resigned  and  returned  to 
the  Missouri  theatre,  where  he  for- 
merly was  employed.  J.  Wagner, 
auditor  of  the  Delmonte,  has  taken 
over  the  managership.  Vollmer  is 
again  in  charge  of  the  Midway 
theatre.  Grand  and  Washington 
boulevards. 

Spyros  Skouras  of  Skouras 
Brothers  Enterprises  and  the  St. 
Louis  Amusement  Company  is  on 
Manhattan  Isle  this  week.  Gossip 
along  the  local  film  rialto  has  it 
that  when  he  returns  from  the 
bright  lights  of  Broadway  he  will 
have  another  theatre  for  St.  Louis 
tucked  under  his  arm.  He  is  already 
interested  in  eighteen  theatres  and 
half  a dozen  airdomes,  fourteen  of 
the  playhouses  being  controlled  by 
the  St.  Louis  Amusement  Company. 

The  Orpheum  Hannibal,  Mo.,  re- 
opened on  Sunday,  September  17, 
with  a combination  programme  of 
pictures  and  vaudeville. 

“Orphans  of  the  Storm”  will  play 
a return  engagement  at  the  William 
Fox  Liberty  commencing  October 
14.  This  picture  ran  for  four  weeks 
at  the  Liberty  last  April  and  May. 

Jim  Reilly  of  the  Princess  and 
Grand  theatres,  Alton,  dropped 
down  on  the  interburban. 

A.  C.  Norwein  of  the  Norwein 
Amusement  Company,  Bonne 
Terre,  was  another  regular  seen 
along  picture  row  during  the  past 
week. 

A1  Bernstein  of  the  Capital 
theatre,  Springfield,  111.,  was  in  for 
some  short  stuff  and  features.  He 
is  optimistic  about  the  outlook  for 
fall  and  winter. 

Crowds  gathered  several  hours 
in  advance  of  the  opening  of  the 
theatre  doors  where  “ Grandma’s 
Boy”  had  its  premier  St.  Louis 
showing  at  the  New  Grand  Central, 
Saturday,  September  16.  It  was 


It’s  new — 

It’s  different 

It’s  unique — 

THE 

MIRROR 

A single  reel  | 
revelation  • 


shown  simultaneously  at  the  West 
End  Lj'ric  and  Capitol  theatres. 

Tom  ^Meyers  of  the  Capitol 
theatre,  Charles  Skouras  and  Frank 
J.  Laurent,  auditor  for  Skouras 
Brothers  Enterprises,  are  vacation- 
ing in  the  Ozarks.  They  made 
some  of  the  boys  feel  bad  by  send- 
ing back  glowing  reports  of  the 
fishing  in  that  district. 


Atlanta  Items 

The  Rialto  theatre,  Atlanta,  after 
being  closed  for  repairs  for  a week 
reopened  Labor  Day,  with  a change 
of  policy  and  management.  Phil 
Gersdorf  will  act  as  manager.  The 
Rialto  will  run  only  first-run-week- 
run  pictures,  with  several  shorter 
attractions  each  week. 

The  decorations  and  changes  have 
worked  wonders  with  the  theatre, 
and  it  is  now  one  of  the  best  and 
coziest  in  the  city. 


Better  Films  Week  is  being  ob- 
served in  Atlanta  this  week.  Every 
theatre,  exchange  and  equipment 
house  in  Atlanta  has  promised  to 
work  with  the  Better  Films  Com- 
mittee in  making  the  week  a suc- 
cess. 

The  program  includes  a showing 
of  selected  pictures  in  all  of  the 
theatres.  A feature  of  the  week 
will  be  an  exhibit  of  moving  pic- 
ture equipment  of  the  most  modern 
type  in  the  assembly  room  of  the 
chamber  of  Commerce  Building. 


“ Athletic  Atlanta  ” a locally  made 
film  of  famous  Atlanta  athletes 
proved  quite  a drawing  card 
recently  at  the  Howard  theatre,  At- 
lanta. 

The  picture  was  made  by  the 
Hamilton-Beach  Film  Corp.,  and 
was  directed  by  De  Sales  Harrison 
of  the  Howard.  The  titles  were  by 
Ernest  Rogers  of  The  Atlanta 
Journal.  The  picture  will  be  shown 
at  numerous  theatres  of  the 
Southern  Enterprises  in  the  South. 


San  Diego  Paragraphs 

Manager  Rob  Hicks  found  it  ad- 
visable, front  a box  office  stand- 
point, to  keep  over  for  a full  sec- 
ond week  the  Rodolph  Valentino 
feature,  “ Biood  and  Sand,”  thus 
showing  it  continuously  from  Sep- 
tember 3 to  16,  inclusive,  at  the 
Cabrillo. 


J.  B.  Mason,  manager  of  the 
Dream  theatre,  in  connection  with 
the  showing  of  “ The  Better  Man 
Wins,”  on  September  10  and  11, 
had  as  an  added  attraction  the  star 
of  the  picture,  Pete  Morrison,  who 
appeared  in  person.  Manager 
Mason  is  giving  four  changes  a 
week,  at  10  and  15  cents,  war  tax 
included. 


At  the  Plaza  theatre,  Manager 
Russell  Rogers  has  had  installed 
very  attractive  parchment  panels 
and  lanterns,  furnished  by  the  Tufts 
Studio  of  San  Diego,  along  both 
sides  of  the  auditorium  and  in  the 
foyer,  giving  a very  pleasing  effect, 
with  ruby  lighting.  Very  tasty  gold 
curtains  have  been  placed  in  the 
foyer. 

The  Plaza  found  a big  attraction 
in  “ A Tailor  Made  Man,”  featur- 
ing Charles  Ray,  which  began  a 
week’s  showing  on  September  9. 


The  Broadway  theatre,  through  a 
tie-up  with  the  Evening  Sun,  is  ac- 
cepting a Sun  subscription  receipt 


for  the  current  month  for  one  ad- 
mission to  any  show  on  any  day. 


Florida  Chatter 

H.  Pitman,  who  operates  the  Cap- 
itol theatre  at  Clearwater,  Fla.,  has 
been  awarded  the  contract  to  fur- 
nish the  picture  shows  at  the  Belle- 
view  Hotel,  Bellaire,  Fla.,  during 
the  winter  season.  The  Belleview  is 
the  largest  winter  hotel  on  the  West 
Coast  of  Florida.  Several  nights 
each  week,  during  the  winter  sea- 
son, they  show  pictures  in  the  ball 
room  for  the  amusement  of  their 
guests. 

This  contract  gives  Mr.  Pitman 
practically  four  shows  along  the 
West  Coast,  as  he  also  operates 
the  Royal  at  Tarpon  Springs,  and 
lately  opened  a house  for  negro 
patrons  in  Clearwater. 


The  Juanita  Film  Co.,  of  Tampa, 
Fla.,  is  going  to  move  to  Orlando, 
Fla.,  within  the  next  thirty  days. 
The  latter  city  has  given  them 
three  acres  of  land  and  they  are 
now  building  a modern  studio  there. 

For  some  time  now  the  Juanita 
Company  have  been  making  two 
reel  comedies  with  Bobby  Burns  the 
featured  comedian.  They  expect 
another  company  to  join  them  in 
their  Orlando  studio,  who  will  make 
two  reel  westerns,  as  the  “ loca- 
tions” are  ideal  for  this  style  of 
pictures  in  the  high  lands  of 
Florida. 


Business  is  getting  better  all 
through  South  Florida.  Many  of 
the  winter  residents  are  coming  in 
now,  and  everybody  is  preparing 
for  an  immense  season.  This  makes 
lots  of  work,  and  that  helps  the 
amusement  business. 


New  England  Brevities 

The  Boston  theatre  celebrated  its 
68th  anniversary  on  Monday  this 
week,  the 1 fact  being  announced 
from  the  stage  and  causing  con- 
siderable enthusiasm  in  the  audi- 
ence. It  is  only  within  recent  years 
that  the  theatre  has  been  other  than 
legitimate,  and  is  now  running  a 
mixed  program  of  vaudeville  and 
pictures  under  B.  F.  Keith  manage- 
ment. 


Society  in  New  England’s 
northern  colony  has  taken  up  mo- 
tion picture  production.  Warwick 
Potter  Scott,  of  Harvard  Hasty 
Pudding  Club  fame  played  the  lead, 
the  entire  cast  being  other  members 
of  the  set.  The  play  “Tangled 
Hearts,”  was  produced  last  week  in 
Bar  Harbor,  Me.,  the  proceeds  go- 
ing to  the  benefit  of  the  Bar  Harbor 
Hospital.  An  enthusiastic  audience 
of  1,500  persons  viewed  the 
premiere. 


The  Fenway  theatre,  one  of  the 
most  popular  of  Boston’s  smaller 
houses,  has  installed  a new  organ 
of  remarkable  range,  and  Lloyd  Del 
Castillo,  one  of  the  most  capable 
organists  in  the  East,  and  composer 
of  many  melodies  widely  used  in 
picture  houses,  has  been  appointed 
organist. 

Contrary  to  the  general  custom  of 
one  week  runs  at  the  Park  theatre, 
Boston.  Jacob  Lourie  is  holding 
“ Grandma’s  Boy  ” over  for  its  third 
and  final  week,  so  great  has  been 
the  demand  for  the  keeping  of  the 
film.  “Never  an  empty  seat”  has 
been  the  slogan  so  far  for  the  run. 


N.  Y. Exporter  Purchases 
Burr  Product 

William  M.  Vogel,  exporter,  lo- 
cated in  New  York,  has  closed  a 
deal  of  considerable  dimensions 
with  C.  C.  Burr,  president  of  Mas- 
todon Films,  Inc. 

In  addition  to  the  exclusive  for- 
eign rights  on  “ Sure  Fire  Flint,” 
the  Johnny  Hines  (Torchy)  current 
comedy  special,  now  ready  for  re- 
lease, Mr.  Vogel  has  also  purchased 
the  complete  foreign  rights  to  the 
next  six-reel  comedy  special  featur- 
ing Johnny  Hines,  as  well  as  the 
forthcoming  Whitman  Bennett-C. 
C.  Burr  six-reel  special,  “ The 
Secrets  of  Paris.”  In  addition  he 
has  closed  for  the  forthcoming 
series  of  twelve,  two-reel  All-Star 
comedies  starring  Charlie  Murray. 


“ Beware  of  the  Law,” 
Jawitz  Release 

What  is  claimed  to  be  one  of  the 
best  independent  offerings  of  the 
1922-1923  season  is  the  release  of 
the  Jawitz  Pictures  Corporation, 
which  it  is  announced  will  be  ex- 
tensively exploited  and  advertised 
under  the  title  of  “ Beware  of  the 
Law.” 

The  production  has  just  reached 
its  final  stages  of  assembling,  edit- 
ing and  titling,  and  will  be  released 
about  October  1,  1922.  It  features 
Marjorie  Payne,  a well-known  stage 
actress.  The  picture  was  adapted 
to  the  screen  from  a magazine 
story,  and  was  personally  directed 
by  W.  A.  S.  Douglass. 

A press  book,  complete  as  regards 
to  exploitation  suggestions,  is  now 
in  preparation. 


Author  Gives  Approval 
to  Picture 

“ Timothy’s  Quest,”  by  Kate 
Douglas  Wiggin,  distributed  by 
American  Releasing  Corporation, 
has  been  praised  by  the  entire  trade 
press. 

Of  especial  interest  because  it  is 
all  too  unusual  for  an  author  to 
find  complete  satisfaction  in  the 
screen  adaptation  of  a favorite 
work,  is  the  following  letter  from 
Kate  Douglas  Wiggin  to  F.  B. 
Warren,  vice-president  of  Ameri- 
can Releasing  Corporation. 

“ Through  your  courtesy  I have 
just  been  the  sole  spectator  in  a 
private  showing  of  the  film  version 
of  ‘ Timothy’s  Quest.’ 

“ It  has  been  an  enchanting  hour, 
full  of  surprises,  notwithstanding 
the  fact  that  I have  stood  shoulder 
to  shoulder  with  the  other  workers 
from  the  ‘first  shot’  to  the  last; 
and  now  there  is  nowhere  in  the 
world  a more  grateful  author 
than  I.” 


Production  Started  by 
New  Fat  Comedian 

“ Fatty  ” Karr,  who  is  being 
starred  in  a series  of  two-reel 
comedies  directed  by  Bruce  Mit- 
chell and  distributed  by  Franklyn 
E.  Backer,  president  of  East  Coast 
Productions,  began  work  last  week 
on  his  first  two-reeler. 

These  two-reelers  are  being  made 
in  California  and  it  is  expected  by 
both  Mr.  Mitchell  and  Mr.  Backer 
that  “ Fatty  ” Karr  will  make  a 
place  for  himself  very  soon  as  “ the 
fat  comedian  of  the  screen.” 


1631 


September  jo,  1922 


0 FFE RINGS 


SALES 


PUR  CHASES 


In  the  Independent  Field 

- - — Conducted  by  CHESTER  J.  SMITH -a 

Slump  Aids  Independents,  Says  Arthur  Lee 


ARTHUR  A.  LEE  of  Lee-Bradford,  is 
among  the  many  optimists  in  the  in- 
dustry. It  is  his  opinion  that  the  slump 
wliic-h  he  now  considers  a thing  of  the  past, 
has  been,  and  will  be  a great  help  to  the  inde- 
pendents in  that  it  has  broken  the  control  of 
the  big  fellows  and  that  it  will  create  a more 
general  shopping  demand.  “ There  is  no  doubt 
in  my  mind/’  said  Mr.  Lee,  “ that  the  end  of 
the  slump  has  passed.  It  will  probably  take 
two  or  three  months  for  the  independents  to 
get  straightened  out  financially  and  then  all 
will  be  clear  sailing,  with  the  field  more  open 
for  the  sale  of  our  product  than  ever  before. 

“ I recently  visited  in  Canada,  Buffalo, 
Cleveland,  Pittsburg,  and  Boston,  and  met 
with  splendid  success.  Things  look  much  bet- 
ter than  they  have  for  some  time.  In  Boston, 
for  instance,  I think  I got  twice  as  much 
money  for  ‘ Determination  ’ as  I could  have 
gotten  a month  ago.  There  is  every  indication 
that  the  people  are  getting  more  cash,  and  as 
this  cash  loosens  up  there  is  bound  to  be  more 
liberal  spending  of  it. 

“ What  is  hurting  our  end  of  the  industry 
more  than  anything  else  is  the  fact  that  certain 
people  will  go  out  and  dispose  of  pictures  on  a 
percentage  basis.  They  go  out  with  a lot  of 


Strikes  Can’t  Stop  ’Em  in 
Southland 

y^vESPITE  the  fact  that  the  exhi- 
[1  bitors  of  Kentucky  and  Tennes- 
see are  in  the  very  heart  of  the 
sections  greatly  affected  by  the  railroad 
and  coal  strikes,”  says  Lee  L.  Goldberg, 
secretary-treasurer  of  the  Big  Feature 
Rights  Corporation  of  Louisville,  Ky., 
“we  are  hopeful  for  good  fall  and  winter 
business. 

“ The  exhibitors  in  our  territory  are 
beginning  to  depend  as  much  on  the  big 
state  right  specials,  such  as  ‘ School 
Days,’  ‘ Why  Girls  Leave  Home,’  and 
‘ Ten  Nights  in  a Bar  Room  ’ as  they  for- 
merly did  on  the  big  specials  coming 
from  the  National  distributors.” 


junk  and  it  is  bad  both  for  the  producer  and 
the  distributor. 

“ We  have  stuck  rigidly  to  a rule  not  to  dis- 
pose of  a single  picture  on  a percentage  basis. 
This  has  cost  us  sales,  but  it  is  a principle  upon 
which  we  are  going  to  stand.  Our  foreign  busi- 


ness is  particularly  gratifying  and  it  is  con- 
ducted strictly  upon  a cash  basis.  We  are 
shipping  to  France,  Belgium,  Argentine,  Cuba, 
Porto  Rico,  India  and  other  foreign  countries. 
The  picture  ‘ Determination  ’ seems  to  appeal 
to  them  and  it  has  been  disposed  of  in  all 
those  countries. 

“ Our  product  this  fall  is  beyond  doubt  the 
best  we  have  ever  put  out.  We  have  eight 
pictures  for  fall  release,  among  them  being  a 
Herbert  Brennan  production  with  Marie  Doro, 
titled  ‘ Stronger  Passion,’  ‘ Orphan  Sally  ’ with 
Flora  Finch  and  Margaret  Beecham,  an  Alan 
Dwan  production  titled  ‘ Superstition,’  a mys- 
tery story,  ‘ The  Midnight  Mystery,’  and  ‘ The 
Judgment  of  the  Deep.’  In  addition  we  have 
six  Squirrel  Comedies  and  fifteen  Canadian 
Travelogues. 

“ It  has  been  a hard  pull  for  many  of  those 
in  the  independent  field,  but  I honestly  believe 
we  have  pulled  over  the  top  of  the  hill  and  it 
mil  be  down  grade  from  now  on,  particularly 
if  the  independent  product  continues  to  im- 
prove and  the  business  is  conducted  along 
legitimate  lines  giving  everyone  a chance  for  a 
division  of  the  profits.  The  independents  cer- 
tainly have  their  chance  now  and  it  is  up  to 
us  to  take  full  advantage  of  it.” 


Uphold  Own  Interests,  Says  I 


IVAN  ABRAMSON,  President  of  the  Gra- 
phic Film  Corporation,  is  perhaps  as  fam- 
iliar with  all  branches  of  picture  making 
and  distribution  as  anyone  in  the  industry.  His 
impression  in  that  the 
independents  are  in  for 
an  exceptionally  good 
year  providing  the  inde- 
pendent exhibitors  up- 
hold their  own  intei’ests 
and  book  independent 
productions. 

“ What  have  been  the 
real  successes  of  the  past 
three  years ; what  the 
real  money  makers?” 
queries  Mr.  Abramson,  and  his  answer  is: 
“ The  independent  productions.  Only  about 
five  per  cent  of  all  productions  are  successes,” 


Valentino  Feature  Is  Selling 
Fast 

HERALD  Productions  reports  that 
State  Rights  buyers  for  the  Valen- 
tino feature,  “ Isle  of  Love,”  are 
doing  big  business  with  this  feature  and 
in  most  instances  are  ordering  additional 
prints  to  supply  the  demand  for  these 
bookings. 

On  account  of  the  tremendous  box  of- 
fice value  of  Rodolph  Valentino  unsold 
territory  is  being  rapidly  closed. 


said  Abramson.  “ About  forty-five  per  cent 
are  mediocre  stories  and  the  other  fifty  per 
cent  are  spoiled  by  the  censors. 

“ These  big  pictures  are  being  made  too 
much  like  Fords.  They  pass  through  too  many 
hands  before  they  are  completed  and  by  the 
time  the  product  is  presented  on  the  screen  the 
author  does  not  even  recognize  his  own  story. 
They  are  all  too  much  alike  in  their  construc- 
tion and  their  themes.  I write  my  own  con- 
tinuity, do  my  own  directing,  cutting  and 
titling,  and  consequently  I know  every  angle 
of  the  picture  I am  building.  That  is  why  my 
l^roduct  has  been  successful. 

“ These  big  producers  with  their  star  sys- 
tem and  their  highly  perfected  organization 
are  putting  out  a product  that  is  largely  an  in- 
sult to  the  intelligence  to  the  picture-going 
public.  That  is  what  has  hurt  the  industry. 

“ The  independents  are  taking  more  care 
with  their  productions.  They  are  not  making 
so  many  and  they  are  getting  better  stories 
and  building  them  carefully.  That’s  why  a 
majority  of  the  big  successes  are  independent 
pictures. 

“ If  we  must  have  censorship  then  we  should 
have  a Federal  censorship  board  made  up  of 
about  twelve  people  who  are  qualified  to  judge 
of  art,  the  story  and  all  the  different  phases 
of  picture  making.  When  these  twelve  people 
can  review  all  of  the  product  and  then  classify 
the  pictures  into  A,  B and  C groups  it  will 


van  Abramson 

mean  something.  Classification  of  pictures  is 
what  is  most  needed.  Take  out  the  exagger- 
ated advertising  stuff  and  put  up  to  the  public 
the  fact  that  this  is  a class  A,  B or  C Picture 
and  that  will  do  more  to  gain  their  confidence 
than  anything  else  that  has  been  done.  If 
proper  advertising  is  then  applied  in  the  dif- 
ferent classifications  the  public  will  know  just 
what  to  expect  when  they  go  to  a picture 
house.” 


Coast  Exchange  Man  Sees 
Biggest  Year 

HE  outlook  for  independent  pro- 
I ductions  in  our  territory,  Cali- 
fornia, Arizona  and  Nevada  is 
better  this  year  than  at  any  time  in  the 
history  of  the  business,”  says  George  Op- 
penheimer,  exchange  man  of  San  Fran- 
cisco. 

“ We  are  distributing  Warner  Brothers 
ten  big  productions.  It  is  the  consensus 
of  opinion  of  exhibitors  that  these  are 
the  ten  biggest  productions  to  be  re- 
leased by  any  exchange  this  year.  We 
are  launching  the  biggest  billboard  cam- 
paign of  Warner  Brothers  seven  new  big 
productions  ever  attempted  in  the  terri- 
tory. Every  town  of  two  thousand  or 
larger  will  be  posted.” 


1632 


Motion  Picture  News 


Healthy  Rebound,  Declares  Clark-Cornelius 

“W 


WITHOUT  attempting  to  strain  our 
optimism  or  even  to  draw  on  it 
beyond  the  common  sense  stand- 
point, it  is  evident  that  the  state  right  field 
is  experiencing  a quicker 
and  more  healthy  re- 
bound from  the  days  of 
depression  than  any  other 
phase  of  the  industry,” 
says  a statement  from 
the  Clark-Cornelins  of- 
fice. 

“Aside  from  the  politi- 
cal phase  that  this  branch 
of  the  business  might  en- 
joy its  fundamental  prin- 
ciple is  such  that  it  can  more  quickly  and 
more  easily  reach  a position  than  the  pro- 
gram method  of  operation.  While  the  con- 
ditions we  have  passed  through  are  world- 
wide in  their  scope,  still  there  is  always  a local 
angle  to  every  operation  that  also  must  be 
met.  This  the  independent  exchangeman 
recognizes  and  remedies  or  alters  immediately. 
He  is  not  hampered  by  decisions  being  made 


s.  J.  Rollo 


for  him  which  in  many  instances  are  more 
detrimental  than  helpful.  He  is  interested 
in  the  right  solution  and  its  quick  application, 
because  it  affects  his  money  and  his  business. 

“We  have  had  a splendid  opportunity  to 
study  both  the  state-right  and  program  phase 
of  this  business,  having  been  operatives  in 
both.  The  state  right  method  of  marketing 
is  not  only  a more  logical  proposition  but  one 
that  permits  of  a more  thorough  marketing 
of  a picture.  It  gives  the  production  longer 
life.  The  exchangeman  has  his  money  in- 
vested in  it  and  cannot  afford  to  forget  it. 

“The  independent  exchangeman  thoroughly 
realizes  the  necessity  of  establishing  on  a 
basis  that  will  be  recognized  by  the  distribu- 
tor and  which  will  permit  the  distributor  to 
secure  the  sort  of  picture  that  will  be  instru- 
mental in  placing  the  independent  faction  in 
its  proper  sphere.  He  is  harking  away  from 
the  miscellaneous  way  of  doing  things  and 
establishing  in  a definite  way  so  as  to  build 
constructively  and  have  something  of  a posi- 
tive nature  to  offer  the  exhibitor. 

“ The  exchangemen  have  gone  through  their 
experience  of  buying  ‘ price.’  The  question 


of  ‘How  much  do  you  want?’  is  no  longer 
so  prevalent.  This  condition  is  fast  becoming 
a reality  throughout  the  country.  We  have 
interviewed  a great  number  of  the  exchange 
owners  and  have  been  able  to  build  a definite 
policy  for  the  coming  year.  A policy  in  which 
we  know  we  will  have  the  co-operation  of 
some  of  the  best  and  most  progressive  ex- 
changes in  the  country. 

“ The  opportunist  has  been  more  or  less 
eliminated  during  the  days  of  depression. 
Those  who  weathered  conditions  have  recog- 
nized the  necessity  of  getting  on  a firm  foot- 
ing. This  experience  has  done  much  toward 
stabilizing  the  state  right  field.  It  will  mean 
a more  hearty  co-operation  between  distributor 
and  exchangeman,  and  the  respect  of  the  bet- 
ter theatres  and  better  pictures  will  be  circu- 
lated through  this  branch  of  the  business. 

“ During  the  coming  year  the  state  right  field 
will  reach  a higher  plane  than  ever  before  in 
its  history.  While  it  probably  will  not  be  so 
extensive  as  during  the  past  few  years,  still  it 
will  be  more  stable.  And  it  will  market 
superior  pictures.” 


Nathan  Hirsh  Forecasts  Prosperous  Future  : 


ACCORDING  to  Nathan  Hirsh,  Presi- 
dent of  the  Aywon  Film  Corporation, 
prospects  look  unusually  bright  for  the 
independents  during  the  coming  season,  and 
his  past  experience  quali- 
fies him  as  a prophet. 
He  is  continuously  in 
close  touch  with  condi- 
tions throughout  this 
country  and  abroad  and 
knows  the  pulse  of  the 
picture  industry  in  all 
parts  of  the  world. 

“ Things  look  good  all 
Nathan  Hirsh  over,”  is  the  way  Mr. 

Hirsh  puts  it.  “ I don’t 
want  to  let  myself  get  too  optimistic,  but  I 
can’t  help  but  know  the  tide  has  turned  for 
the  independent  producer,  distributor  and  ex- 
hibitor and  that  in  the  very  near  future  we 


are  going  to  begin  to  realize  some  of  the 
hopes  we  have  entertained  for  the  past  few 
months. 

“ The  exhibitor  feels  that  better  times  are 
here.  He  is  prepared  to  book  good  pictures, 
and  good  pictures  are  going  to  make  good 
money.  Anyone  who  has  the  goods  is  going 
to  profit  through  them.  Things  certainly  look 
better  than  they  did  last  year.  We  are  going 
to  gross  more  on  independent  pictures  than 
the  National  producer  if  we  have  the  goods, 
and  the  Aywon  Film  Corporation  has  the 
goods. 

“ My  observation  is  that  the  exhibitor  is 
more  than  willing  to  co-operate  with  any  re- 
liable independent.  In  fact  we  have  closed 
many  important  contracts  and  the  exhibitors 
are  reordering  more  than  ever  before. 

“ We  expect  great  results  from  our  picture, 
‘ The  Unconquered,’  in  which  the  giant  Maciste 
is  the  featured  player.  It  is  his  first  picture 
since  the  war,  in  which  he  played  such  a con- 


spicuous part.  I contracted  for  it  last  year 
while  I was  in  Europe,  and  I honestly  believe 
it  will  be  a sensation  here.  It  was  made  in 
Italy,  is  in  seven  reels  and  will  be  ready  for 
release  in  about  a month. 

“We  have  some  really  splendid  product  for 
F all  release  and  as  a consequence  we  have  little 
apprehension  regarding  the  immediate  future. 
In  addition  to  ‘ The  Unconquered  ’ we  will  dis- 
tribute another  foreign  picture  titled,  ‘ The 
Clowns’  Carnival,’  and  a series  of  Dick  Travers 
five  reelers  which  have  great  stories  and  strong 
casts  in  support  of  the  star.  Two  of  these  pic- 
tures are  ‘ White  Hell  ’ and  1 The  Dawn  of  Re- 
venge.’ Then  we  have  a series  of  cartoons, 
‘ The  Mexican  Picture  Book,’  which  I believe 
will  prove  a decided  novelty. 

“ We  are  well  satisfied  with  our  output  and 
have  every  confidence  for  the  independent  end 
of  the  industry  for  this  season.  It  looks  to 
me  as  though  it  was  going  to  be  a great  year.” 


A1 


exan 


der  Proves  Confid  ence  In  Future 


«HP  HE  best  proof  of  my  confidence  in 
I the  independent  market,”  says 
William  Alexander,  president  of  the 
Alexander  Film  Corporation,  “ is  that  Jack 
Levy  and  I have  just 
bought  out  our  partners 
in  the  corporation  and 
will  continue  to  conduct 
the  business  as  our  own. 
In  addition  we  have  just 
renewed  our  triangle  con- 
tract  which  we  have  held 
V lor  tin-  past  three  years. 

* “ There  is  nothing 

wrong  with  the  business 
now.  It  has  been  very 
quiet  for  the  past  few  months,  but  I do  not 
think  there  is  any  reason  for  apprehension  in 
the  immediate  future.  There  is  every  indica- 
tion that  boom  times  are  here.  If  Mr.  Levy 


William  Alexander 


and  I did  not  think  so  we  would  not  have 
assumed  this  venture  at  the  present  time. 

“ There  has  been  more  activity  around  our 
exchange  in  the  past  two  weeks  than  in  the 
entire  four  or  five  months  preceding  that  time. 
Five  buyers  from  the  Argentine  alone  have 
been  here  actually  competing  with  each  other 
for  product.  One  of  them  controls  no  less 
than  ninety  houses.  Numerous  other  foreign 
buyers  have  been  active  lately.  Not  only  are 
the  foreign  representatives  getting  busy,  but 
there  is  a healthy  activity  among  the  United 
States  buyers. 

“ We  have  just  entered  into  an  agreement 
with  Boris  Thomashefski,  prominent  Jewish 
actor  and  dramatist,  for  a series  of  pictures 
to  be  produced  in  New  York  City.  The  pro- 
ductions will  be  made  from  the  best  of  some 
three  hundred  plays  Mr.  Thomashefsky  has 
in  his  library.  These  are  not  Jewish  plays. 

“ In  the  immediate  future  we  will  be  releas- 


ing our  series  of  fifty-two  single  reel  comedies, 
which  we  think  will  prove  a sensation  on  the 
independent  market.  We  will  also  release  a 
series  starring  Jean  Gabriel,  with  Irene 
Pretty  and  Pearl  Sheppard.  The  first  of  this 
series,  of  which  we  have  the  world’s  rights, 
is  titled,  ‘ Between  Two  Husbands,’  and  it 
will  be  ready  for  release  in  about  a month. 
Other  releasing  plans  are  developing,  but  we 
are  not  yet  ready  to  announce  them.” 

Both  Mr.  Alexander  and  Mr.  Levy  have 
long  been  identified  with  the  industry  and 
their  many  friends  wish  them  success  in  their 
combined  venture.  Alexander  was  with  Fox 
for  eight  years,  during  which  time  he  opened 
several  exchanges  in  America  for  that  con- 
cern. as  well  as  a number  in  South  America 
and  Great  Britain. 

Levy  was  with  the  Fox  Film  Corporation 
for  so  many  years  he  has  almost  forgotten 
when  he  started. 


September  30,  1922 


1633 


The  biggest  box  office  title 
of  the  year — 


“WHAT'S  WRONG  WITH  THE  WOMEN’’ 

And  the  picture 
backs  up  the  title ! 


ANY  wise  film  man  will  tell  you  that— it’s  one 
thing  to  get  a sure-fire  winner  box  office  title — 
and  it’s  a horse  of  a different  color  to  produce  the 
picture  to  back  up  the  title. 


ADD  to  this  the  fact  that  four  of  the  shrewdest 
independent  exchangemen  in  the  United  States 
bought  this  picture  on  sight,  and  you  will  begin  to 
understand  the  size  and  character  of  this  production. 


In  Equity’s  big  picture 
“WHAT’S  WRONG  WITH 
THE  WOMEN  ” exhibitors  are 
given  what  has  been  admitted,  the 
biggest  box  office  title  of  the 
season,  and  that  doesn't  mean  just 
among  independent  pictures  but 
among  all  pictures  of  the  year. 

* *•  * 

No  exhibitor  who  is  in  dead 
earnest  about  making  some  money 
for  himself  can  ignore  the  title  nor 
the  cast  of  this  production. 


Recent  Territorial  Buyers 

on 

“ What’s  Wrong  With  The  Women  ” 

CREOLE  ENTERPRISES 
New  Orleans,  La. 
(Louisiana — Mississippi) 


F.  & R.  FILM  CO. 
Minneapolis 
(Minn. — N.  & S.  Dakota) 


PROGRESS  FEATURES 
San  Francisco 

(Cal.— Ariz.— Nev.  & Hawaiian  Islands) 


R.  D.  LEWIS  FILM  CO. 
Dallas,  Texas 
(T  ex . — Okla . — Ark . ) 


And  speaking  of  casts,  no  in- 
dependent picture  ever  produced 
this  year  or  any  other  year,  surpasses  the  cast  that 
Equity  has  chosen  for  “ WHAT’S  WRONG 
WITH  THE  WOMEN.” 

* * # 

Such  names  as  Wilton  Lackaye,  Barbara  Castle- 
ton,  Montagu  Love,  Julia  Swayne  Gordon,  Huntley 
Gordon,  Mrs.  De  Wolf  Hopper,  Constance  Bennett, 
Rod  La  Roque,  Mrs.  Oscar  Hammerstein,  Paul 
McAllister,  Helen  Rowland. 


Sam  Zierler,  Commonwealth, 
N.  Y. — Sam  Grand,  Federated, 
Boston- — Ben  Amsterdam,  Feder- 
ated, Phila. — -J.  Friedman,  Cel- 
ebrated Players,  Chicago,  bought 
this  picture  in  ten  minutes  time 
after  it  was  shown. 

* 0 

The  advertising,  exploitation  and  pub- 
licity prepared  for  “ WHAT’S  WRONG 
WITH  THE  WOMEN”  stands  su- 
preme in  box  office  power.  This  mate- 
rial campaign  commands  your  attention. 

-S  Sfc 

The  posters  are  exceptional,  entirely 
out  of  the  ordinary  run  of  paper.  All 
the  other  accessories  are  distinctive. 

* * & 

“WHAT’S  WRONG  WITH  THE  WOMEN”  unques- 
tionably promises  a clean  up  for  exhibitors,  and  YOU  CAN 
SEE  THE  PICTURE  FOR  YOURSELF  ON  THE 
SCREEN  TO  BACK  UP  THESE  FACTS.  Territory  now 
being  allotted.  Terms  on  application  to — 


u / 72 


723  Seventh  Avenue,  New  York  City 


1634 


Motion  Picture  N e zvs 


Laboratory  Shows  Industry’s  Pulse 

Evans  Reports  Renewed  Activity 
Particularly  in  Independent  Field 


HAT  business  is  on  the  up  grade  is 
evidenced  by  the  increased  activities 
that  already  are  apparent  by  the 
pictures  that  are  starting  to  move  throughout 
the  country,’’  remarked  Thomas  Evans,  presi- 
dent of  the  Evans  Film  Laboratories. 

“ The  Laboratory  is  more  or  less  an  accu- 
rate pulse  of  the  industry,”  continued  Mr. 
Evans.  “ We  know  to  a certain  degree  just 
what  sort  of  picture  is  popular  and  what  is 
not.  We  are  also  one  of  the  first  branches  of 
the  industry  to  note  any  increased  activities. 

“ In  the  independent  market  we  are  a gauge 
of  the  conditions  throughout  the  country. 
While  the  information  we  secure  is  always  con- 
fidential, we  are  in  a position  to  gather  vital 
data  on  conditions  and  sections  of  the 
country. 

“ In  the  last  few  weeks  there  has  been  a 
notable  movement  in  some  territories.  The 
buyers  are  preparing  in  a rather  definite  way 
for  the  fall  season.  Other  territories  show 
signs  of  a revival  very  shortly.  We  arrive  at 
this  conclusion  from  the  orders  we  have  for 
future  delivery. 

“ The  improvement  in  business  as  it  is  evi- 
dencing itself  right  now  looks  very  healthy. 
It  is  not  a sudden  spurt  but  is  more  in  the 
form  of  a natural  growth.  It  is  evident  that 
there  is  a good  deal  of  thought  behind  this 
move.  It  is  more  deliberate  than  in  years  but 
definite. 

“ From  the  production  stand-point  there  is 
some  noted  activity.  Our  laboratory  is  used 
by  a number  of  independent  producers  as  a 


Northwest  Not  Worried  Over 
Prospects 

OUT  around  the  Pacific  Northwest 
they  are  not  worrying  much  about 
conditions,  according  to  a state- 
ment just  received  from  L.  K.  Brin, 
president  of  Kwality  Pictures,  Inc.,  of 
Seattle,  Wash. 

He  writes  as  follows: 

“ Owing  to  the  big  success  I have  had 
with  Warner  Bros.’  productions  in 
the  nine  Northwestern  States,  compris- 
ing Washington,  Oregon,  Montana, 
Idaho,  Wyoming,  Colorado,  New  Mexico, 
Utah  and  Alaska,  and  with  the  new  re- 
leases which  are  to  come  out  this  fall,  it 
has  been  necessary  to  enlarge  our  pres- 
ent quarters  in  Seattle  as  well  as  open- 
ing up  our  own  branch  office  in  Denver, 
which  will  be  under  the  management  of 
Mr.  E.  J.  Lipson.  Mr.  Lipson  has  been  in 
the  film  business  for  the  last  ten  years. 

“ Our  Seattle  office  will  be  in  charge  of 
C.  Olness,  who  has  been  connected  with 
Mr.  Brin  since  the  organization  of  this 
company  the  first  of  the  year.  Mr.  H. 
K.  Brin  will  have  charge  of  Montana, 
with  headquarters  in  Butte. 

“ I will  have  general  supervision  of  the 
different  office  as  well  as  personally 
making  the  key  cities  in  the  territory. 

“ Our  business  has  been  growing  by 
leaps  and  bounds  and  the  reason  for  this 
is  our  fair  and  sauare  treatment  to  all 
exhibitors,  and  above  all  the  high  stand- 
ard of  pictures  that  Warner  Bros,  are 
producing. 

“ Exhibitors  throughout  the  territory 
are  very  optimistic  about  the  fall,  and 
judging  from  the  way  inquiries  are  com- 
ing in  we  are  going  to  have  a very  busy 
year.” 


repository  and  advices  we  receive  are  that 
shipments  from  the  coast  and  here  in  the  east 
will  be  going  forward  to  us  during  the  month 
of  new  negatives  which  will  be  marketed  this 
season. 

“ Sizing  up  the  entire  situation  there  are 
signs  of  a healthy  revival  of  business  in  the 
industry  which,  in  many  quarters,  will  not  be 
greatly  noticeable  because  of  its  natural  and 
gradual  growth.  Every  day  this  increase  is 
noticeable  with  us,  because  our  activities  are 
with  many  in  both  the  production,  distrib- 
uting and  exchange  end  of  the  industry.” 


Exhibitors  Will  Buy  Good 
Independents 

JE.  CUBBERLET  , manager  of  the  Edu- 
cational Film  Exchange  of  Minnesota, 
* has  evidently  made  a careful  study  of' 
things  having  to  do  with  the  industry.  He 
expresses  the  belief  that  the  exhibitor  is  look- 
ing for  good  pictures  and  is  as  willing  to  buy 
them  from  the  independent  as  he  is  from  the 
regular  releasing  companies. 

He  writes  as  follows: 

“We  have  great  faith  in  the  independent 
market  of  the  future;  in  fact,  our  faith  is  so 
great  that  we  are  investing  $100,000  in  pic- 
tures for  this  territory,  having  lined  up  with 
Mr.  Liehtman,  Warner  Bros,  and  Charlie  Burr 
and  at  the  same  time  negotiating  at  all  times 
for  other  independent  productions  which  we 
think  will  get  money. 

“ The  exhibitor  today  is  not  nearly  so  well 
sold  on  the  regular  releasing  companies  as  he 
has  been  in  the  past.  In  other  words,  he  is 
looking  for  good  pictures  and  does  not  care 
who  makes  them  or  through  what  company 
they  are  distributed.  The  independents,  how- 
ever, must  make  good  pictures  and  deal  fairly. 
Our  trouble  in  the  past  has  been  that  if  some 
one  made  a picture  that  really  had  a little  box- 
office  value  they  wanted  to  become  a million- 
aire on  the  one  picture.  This  is  not  going  to 
work  in  the  future.  The  exhibitors  positively 
will  not  pay  the  rentals  for  pictures  at  least 
during  the  present  season  that  they  have  in 
the  past  and  at  the  same  time  won’t  buy  unless 
the  pictures  are  good. 

“The  independents  are  working  under  a cer- 
tain disadvantage  on  account  of  selling  costs 
but  this  will  gradually  be  overcome  as  our 
product  increases.  We  are  meeting  with  excel- 
lent success  so  far  as  sales  are  concerned  pro- 
vided we  quote  the  exhibitor  a price  he  can 
afford  to  pay.  Business  conditions  in  the 
Northwest  are  slowly  but  surely  improving 
but  not  to  the  extent  the  national  distributors 
would  like  to  believe.  A great  number  of  the- 
atres have  closed  and  will  never  open  again ; 
this  of  course  referring  to  the  small  towns. 

“ The  independents  have  always  complained 
about  the  unreliable  buyers  for  their  product. 
In  my  opinion  there  will  be  plenty  of  worth- 
while buyers  with  plenty  of  money  to  handle 
independent  product  just  as  soon  as  there  is 
enough  independent  product  available  to  make 
it  worth  while  for  capital  to  be  invested.  Per- 
sonally I know  people  in  50  per  cent  of  the 
territories  in  the  United  States  who  are  at 
the  present  time  more  than  willing  to  invest 
when  they  are  convinced  of  enough  worth- 
while product  to  operate  a worth-while  film 
exchange. 


Backer  Foresees  Year  of 
Prosperity 

FRANKLYN  E.  BACKER,  president  of 
East  Coast  Productions,  is  very  optimis- 
tic over  the  conditions  governing  the 
independent  field  for  the  coming  year.  Jack 
Von  Tilzef,  general  sales 
manager,  returned  from 
an  extensive  sales  trip 
last  week,  having  closed 
several  territories  for  the 
J.  B.  Warner  starring 
series. 

East  Coast  Productions, 
Inc.,  on  the  strength  of 
this  belief  and  Von  Til- 
zer’s  report,  signed  con- 
tracts to  distribute  the 
following  units  of  independent  producers  in 
addition  to  what  it  has  been  distributing  for 
the  past  several  months: 

A series  of  six  two  reel  Crescent  comedies, 
the  first  two  of  which  “ East  is  Worst  ” and 
“Easy  Pickin’s,”  recently  received  very  favor- 
able trade  paper  reviews.  East  Coast  has  also 
contracted  to  market  the  new  series  of  Fatty 
Ivarr  comedies. 

It  is  the  opinion  of  Mr.  Backer,  bolstered 
by  exhibitor  demand,  that  the  time  is  now  ripe 
for  a fat  man  screen  comedian,  and  after  hav- 
ing looked  over  the  field  Fatty  Karr  was 
selected  not  only  for  his  generous  physical  pro- 
portions but  because  of  his  splendid  acting 
abilities  as  shown  in  “ Human  Hearts  ” and 
“ Omar  the  Tentmaker.” 


Screen  Service  Opens 
Chicago  Office 

National  Screen  Service  announces  the  open- 
ing of  its  new  headquarters  in  Chicago  which 
will  furnish  service  direct  to  exhibitors 
throughout  Illinois,  Indiana,  Wisconsin,  Mis- 
souri and  Iowa. 

Headquarters  have  been  established  in  the 
heart  of  the  Chicago  film  district,  in  charge  of 
H.  C.  Young,  who  is  personally  known  to  the 
majority  of  Exhibitors  throughout  that 
territory. 

The  Chicago  office  has  been  created  to  give 
the  exhibitor  in  the  Chicago  territory,  the 
same  high  type  of  service  that  the  eastern  Ex- 
hibitor is  enjoying  through  the  New  York 
Office.  A complete  staff  has  been  organized  to 
take  care  of  the  exhibitor's  requirements 
properly. 

National  Screen  Service  has  made  wonderful 
strides  in  the  past  year  and  now  numbers 
through  the  eastern  territory  over  1200  sub- 
scribers. Among  them,  are  included  impor- 
tant Circuits,  like  the  S.  A.  Lynch  Circuit,  The 
Stanley  Circuit,  The  Keith  & Moss  Circuit, 
The  Wm.  Fox  Circuit  and  the  leading  theatres 
in  all  the  principal  cities. 

Exhibitors  have  come  to  look  upon  National 
Screen  Service  method  of  announcing  their 
coming  attractions  as  an  invaluable  asset  in 
interesting  their  audience  in  their  coming  at- 
tractions, and  thereby  building  up  their 
patronage. 


“ I believe  the  trade  papers  are  to  be  com- 
mended on  taking  up  the  independent  produc- 
tions as  they  have  the  last  few  months  and 
with  their  help  no  question  but  what  plenty 
of  producers  will  offer  good  pictures  at  prices 
that  the  state  right  man  can  distribute  profit- 
ably and  that  the  exhibitor  can  get  money 
with  at  his  box-office.” 


Franklyn  E.  Backer 


1635 


September  30,  1922 

A Policy 
and 

A Promise 


r t TO  the  leading  and  progressive  inde- 
t pendent  exchanges  of  this  country 
this  announcement  is  a forerunner 
of  a program  of  productions  which  will 
make  unpreced  ented  history  in  the 
industry. 


The  selection  of  these  pictures  has  been 
and  still  is  being  made  with  a thorough 
knowledge  of  the  definite  requirements 
of  the  independent  branch  of  the  industry. 

They  will  do  more  for  the  independent 
exchange  man  towards  blazing  his  way 
into  the  very  finest  theatres  and  retaining 
this  patronage  than  any  offerings  ever 
presented  to  him. 

Each  release  will  be  of  a high  standard 
of  excellence. 


Clark  - C ornelius 
Corporation 
117  JVest  46th  St. 
V N ew  York  City 


1636 


Motion  Picture  News  ' 


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September  30,  1922 


1637 


Now  in  production 

With  a Million  Dollar 


MAE  BUSCH 


RICHARD  DIX 


ESTELLE  TAYLOR 


featured  in 

“Foolish  Wives”  “The  Devil's  Passkey”  “\ellow  Men  and  Gold”  “The  Christian” 

“ The  Christian  ” 


featured  in 

“ While  New  York  Sleeps  ” 

Monte  Cristo  ” “A  Fool  There  Was 


WALLACE  BEERY 

“ The  Tale  of  Two  Worlds  ” 

Four  Horsemen”  "Trouble” 


CLAIRE  DUB  RE  Y 

“ To  Have  and  to  Hold  ” 

“ The  Voice  from  the  Minaret 


TULL  Y MARSHALL 

“ Is  Matrimony  a Failure?  ” 
“ The  Beautiful  and  Damned  ” 


WILLARD  LOUIS 

“ Too  Much  Married  ” “ Madame  X ” 

“ Robin  Hood  ” 


WILLIAM  SCOTT 


“Alias  Julius  Caesar  ” “ Out  of  the  Dark  ” 


JOSEPHINE  ADAIR 

“ More  to  Be  Pitied  ” 


1638 


Motion  Picture  News 


ilsie  Davenport  in  Burlesque  Photoplays 
released  by  Storey  Pictures,  Inc. 


Simeral  Company  Buys 
Arrow  Pictures 

H.  C.  Simeral  Company  of  Pitts- 
burgh, Pa.,  have  contracted  with 
Arrow  Film  Corporation  for  the 
new  series  of  William  Fairbanks' 
pictures  which  Arrow  will  release. 

H.  C.  Simeral,  who  heads  the 
company  bearing  his  name,  is  most 
enthusiastic  concerning  his  recent 
purchase  for  a number  of  different 
reasons. 

“ I consider  William  Fairbanks  a 
tremendously  powerful  attraction,” 
said  Mr.  Simeral,  “ and  having 
learned  of  what  Arrow  proposes  to 
do  with  this  husky  young  star,  I 
feel  confident  that  whatever  assets 
he  already  possesses  will  be  magni- 
fied a thousandfold.” 


Di  Lorenzo  Announces 
Sales  for  Week 

Di  Lorenzo,  Inc.,  announced  the 
following  sales  this  week  on  their 
series  of  six  “ Big  Boy  ” Williams 
productions,  produced  by  the  Fred- 
erick Herbst  Productions : Eastern 
Pennsylvania  and  Southern  New 
Jersey  to  Royal  Pictures,  Inc.,  of 
Philadelphia;  all  New  England  to 
the  Pioneer  Film  Corporation  of 
N.  E.  Boston;  and  Greater  New 
York  and  Northern  New  Jersey  to 
H.  and  M.  Kerman. 


HUT  /UNDAY 


MASTODON  FILMS.  Inc. 
C.  C.  BURR,  Pret. 
133-135-137  W.  44th  St 
New  York  City,  N A . 


Warner  Picture  For  Capitol 

Leading  New  York  House  Books  Wesley 


Barry  Feature, 

THE  CAPITOL  THEATRE, 
New  York,  has  booked  the 
first  Warner  Brothers  release, 
“ Rags  to  Riches,”  a Harry  Rapf 
production,  featuring  Wesley  Barry 
and  it  will  be  shown  during  the 
week  of  September  24th,  according 
to  Harry  M.  Warner. 

This  booking  is  said  to  be  the 
forerunner  of  an  unusual  number 
of  other  first  run  showings  being 
arranged  throughout  the  country 
by  the  exchanges  that  have  con- 
tracted for  the  entire  series  of 
seven  forthcoming  Warner  pictures. 

To  aid  the  Capitol  theatre  in 
putting  over  the  picture,  the  War- 
ner Brothers’  huge  float  is  being 
utilized  to  tour  throughout  the  city. 
In  addition  to  this  moving  twenty- 
four  sheet,  a big  billboard  news- 
paper and  ballyhoo  campaign  has 
also  been  evolved.  S.  L.  Rothapfel 


Rags  to  Riches’’ 

is  said  to  have  planned  an  unusual 
presentation  for  the  feature. 

“ Rags  to  Riches  ” is  declared  to 
tell  a story  that  gives  Barry  full 
scope  to  reveal  his  ability  as  a 
screen  actor.  He  plays  the  part  of 
a regular  boy  who  longs  to  do  the 
things  that  regular  boys  like  to  do, 
and  in  his  endeavor  to  carry  out 
his  plans  despite  paternal  protest 
to  the  contrary,  he  becomes  in- 
volved in  a chain  of  incidents  that 
are  said  to  be  replete  with  thrilling 
adventure,  romance  and  laughter. 

Prominent  members  of  the  cast 
supporting  Barry  include  Niles 
Welch,  Ruth  Renick,  Richard 
Tucker,  Russell  Simpson,  Minna  D. 
Redman  and  Eulalie  Jensen.  The 
picture  was  directed  by  Wallace 
Worsley,  and  the  story  was  written 
by  W.  Nigh  and  Walter  De  Leon. 


“Wildness  of  Youth”  Selling 

Ivan  Abramson  Disposes  of  Latest 
Product  In  Severa  1 T erritories 


T VAN  ABRAMSON,  producer  of 
1 “ Wildness  of  Youth,”  featur- 
ing Virginia  Pearson  and  Mary 
Anderson,  announces  that  his  fea- 
ture has  been  sold  to  Frank  Zam- 
breno  of  the  Progress  Pictures 
Company  of  Chicago  for  the  terri- 
tories of  Northern  Illinois  and  In- 
diana, to  Richards  and  Flynn  of 
Kansas  City  for  the  territories  of 
Missouri  and  Kansas,  to  William  F. 
Donohue  and  John  Gill  of  Imperial 
Pictures  Company  of  Philadelphia 
for  Eastern  Pennsylvania,  Southern 
New  Jersey  and  'Delaware. 

In  line  with  these  sales,  producer 
Abramson  also  announced  that  the 
following  first  run  bookings  in  New 
York  City  and  Brooklyn  had  been 
obtained  on  this  latest  Graphic 
Productions  release  : Grand  Opera 
House,  23rd  St.  and  8th  Ave.,  Oc- 
tober 21,  22,  23,  24;  entire  M.  & S 
Circuit  commencing  October  6; 
Apollo,  New  Douglas  and  Odeon 
theatres,  owned  by  Leo  Brecher, 


beginning  September  25;  Fifth 
Avenue  theatre,  110th  St,  and  5th 
Ave.,  for  one  week,  beginning  Sep- 
tember 29;  Henderson’s  theatre, 
Coney  Island  Stadium  and  Su- 
preme theatres,  Brooklyn,  Octo- 
ber 8,  9,  10  and  11;  Myrtle  and 
Glenwood  theatres,  Brooklyn,  Octo- 
ber 10,  11,  12,  13,  14;  New  theatre, 
Rockaway,  October  17,  18;  Stadium 
theatre,  October  29,  30,  31. 

Reports  from  Graphic  exchange- 
men  throughout  the  country  indi- 
cate that  “ Wildness  of  Youth  ” 
will  probably  break  all  standing 
Graphic  Film  Corporation  records 
for  first  run  bookings.  The  de- 
mand on  this  latest  Graphic  release, 
which  includes  in  its  cast,  aside 
from  Virginia  Pearson  and  Mary 
Anderson,  such  screen  celebrities 
as  Harry  Morey,  Joe  Striker,  Bobby 
Connelly,  Thurston  Hall  and  Julia 
Swayne  Gordon,  has  been  the 
greatest  in  the  history  of  Ivan 
Abramson’s  career  as  a producer. 


Burr  Signs  Mary  Anderson 

Will  Appear  in  Series  of  Twelve 
Two-Reel  All-Star  Comedy  Pictures 


THE  triumvirate  of  stars  for  C. 

C.  Burr’s  “All-Star  Comedies” 
was  definitely  completed  this  week 
when  it  was  announced  that  “Sun- 
shine” Mary  Anderson,  long  a 
screen  favorite  and  star,  had  signed 
with  Burr  to  appear  in  a series  of 
twelve  two-reel  all-star  comedies 
with  Ray  McKee  and  Charlie  Mur- 
ray, veteran  Mack  Sennett  comedy 
star. 

Miss  Anderson  has  already  be- 
gun work  at  Burr’s  Glendale 
Studio,  where  production  on  the 
“All-Star  Comedies  ” started  last 
week  with  McKee  and  Charlie 
Murray  under  the  direction  of 
Gregory  La  Cava,  who  was  associat- 
ed with  Johnny  Hines  in  the  produc- 
tion of  the  “Torchies”  and  in  Hines’ 
latest  feature.  “Sure-Fire  Flint.” 
“Mary  Anderson  is  certainly  a 


welcome  addition  to  our  all-star 
cast,”  commented  C.  C.  Burr,  “since 
her  work  before  the  screen  in  fe- 
male leads  with  Vitagraph  and 
First  National  in  such  lead  pictures 
as  ‘Two  Minutes  To  Go,’  with 
Charles  Ray  and  in  Oliver  Mo- 
rosco’s  ‘Half  Breed,’  has  brought 
her  the  admiration  of  a legion  of 
movie-goers. 

“Miss  Anderson  fits  in  our  all- 
star  plans  nicely,  for  in  conjunction 
with  Ray  McKee  and  Charlie  Mur- 
ray, I believe  we  have  a cast  and 
production  unit  that  we  can  be 
proud  of.  These  comedies  are  to  be 
made  at  the  rate  of  one  each  month 
for  twelve  months,  and  judging 
from  the  high  calibre  of  the  ‘rush' 
prints  made  to  date  on  the  first  of 
these,  I am  certain  that  this  entire 
series  will  be  heartily  welcomed. 


Frederick  G.  Becker,  associated  with 
Arthur  Trimble  Productions. 

Unity  Productions  Has 
New  Picture 

Unity  Productions,  Inc.,  have  a 
picture  now  in  preparation  which, 
they  claim  will  cause  a stir  in  the 
independent  field.  This  is  “ A 
Woman’s  Story,”  the  story  of  a 
young  girl’s  struggles  in  the  face 
of  adversity. 

Unity  announces  that  this  special 
will  follow  “ Why  Do  Men 
Marry?”  featuring  Edy  Darclea, 
the  rights  of  which  have  already 
been  disposed  of  for  Greater  New 
York  and  Northern  New  Jersey. 

Miss  Darclea,  the  star  of  this 
latter  production,  received  warm 
praise  in  the  reviews  of  this  pic- 
ture. 


Cutting  of  “Othello” 
Near  Completion 

The  work  of  cutting  and  editing 
the  continental  Shakespearian  pho- 
toplay, “Othello,”  which  Export  & 
Import  and  David  P.  Howells  have 
acquired  for  the  American  market, 
is  rapidly  nearing  completion. 

It  is  expected  that  a private 
showing  of  the  film  will  be  given 
early  next  week. 


Sales  Manager  Returns 
From  Middle  West 

Jack  Von  Tilzer,  general  sales 
manager  of  East  Coast  Produc- 
tions, has  returned  from  the  Mid- 
dle West.  Mr.  Von  Tilzer  says 
that  business  conditions  are  excel- 
lent and  that  there  really  is  a big 
demand  for  the  right  kind  of  pic- 
ture. 


1639 


September 


30,  1922 


TO  ALL  WHO 
SAVE  THIS  CAT 
GOOD  FORTUNE 
U/ILL  COME,^ 


MADE  UNOEd 
THE  PERSONAL 
JUPBILVlJlON 

SSLLAN 


LEE- BRADFORD  CORPORATION  70/~7T-HAV£  NEW  YORK 


1640 


Motion  Picture  News 


Everyone  Knows  Women 

ARE  THE  GREATEST  PATRONS  OF 

SOCIALLY  EXCITING  PHOTO-DRAMAS 


Between  Two 
Husbands 

The  Most  Exciting  Social  Drama  of  the  Past  10  Years 

STARRING 

JEAN  GABRIEL  — ARLINE  PRETTY— PEARL  SHEPHERD 


WORLD’S  RIGHTS  DISTRIBUTORS 

ALEXANDER  FILM  CORPORATION 

Phone  Bryant  3165  130  W.  46th  STREET,  N.  Y.  C. 


1641 


September  jo,  1922 


Shadows 


in  the  age  of  primitive  man  were  strange  and  terrible.  In  modern  times  shadows  have  been 
made  to  provide  four  fifths  of  all  the  theatre  entertainment  of  mankind,  in  the  form  of  motion 
pictures  or  “ movies.”  At  first  these  were  confused  and  crude,  making  their  appeal  in  places 
of  the  old  “nickelodeon”  type;  but  step  by  step  the  moving  shadow  picture  has  been  devel- 
oped to  the  degree  of  excellence  displayed  in  the  productions  released  by 

SECOND  NATIONAL  PICTURES  CORPORATION 

Out  of  the 


has  emerged  triumphant,  the  brightest  hope  and  one  best  bet  of  independent  producers  and 
progressive  exhibitors. 

WHY 

play  the  old,  unsatisfactory,  losing  game  when  Second  National  is  in  a position  to  insure  pros- 
perity to  wide  awake  producers  and  exhibitors  alike? 


CURRENT  RELEASES: 

ONE  MOMENT’S  TEMPTATION  ” — An  unusual  photoplay  of  rare  charm  and  strong  human  interest,  scenes 
laid  in  Maryland,  with  Marjorie  Villis,  James  Knight  and  Bernard  Dudley. 

THE  NIGHT  RIDERS” — Thrilling  Northwestern  from  the  popular  novel  hy  Ridgewell  Cullmn,  with  Maudie 
Dunham,  Albert  Ray  and  Andre  Beaulieu. 

HER  STORY” — Tense  human  interest  photodrama  featuring  Madge  Titheradge,  speaking  stage  star  of  “The 
Butterfly  on  the  Wheel.” 

DAVID  AND  JONATHAN” — Picturization  of  E.  Temple  Thurston’s  famous  novel  of  love  and  adventure  afloat 
and  ashore,  with  Madge  Titheradge. 

BROKEN  SHADOWS” — Irish  love  story  from  the  novel.  “ Nance,”  hy  Charles  Garvice,  featuring  Isobel  Elsom, 
Mary  Forbes,  James  Lindsay  and  Ivan  Sampson. 

Second  National  Pictures  Corporation 

140  West  42nd  Street,  New  York  City 


1642 


Motion  Picture  News 


Producers  Security  Has 
Many  Successes 

The  Producers  Security  Corpora- 
tion is  playing  no  little  part  in 
strengthening  the  State  Right  field. 
Many  of  the  biggest  successes  of 
the  year  have  been  placed  in  this 
distributing  channel  by  this  enter- 
prising organization. 

Dorothy  Gish's  latest  success, 
“ The  Country  Flapper,”  is  a box 
office  magnet  for  Independents. 
“Trail  of  the  Law,”  “The  Man 
Who  Paid,”  and  “The  Wolf’s 
Fangs,”  Oscar  Apfel  Productions, 
are  decided  successes. 

“ The  Right  Way  ” and  “ The 
Soul  of  Man  ” are  two  of  the  big- 
gest pictures  of  the  year  to  be  State 
Righted. 

“ Squire  Phin,”  “ Welcome  to  Our 
City.”  “Mr.  Potter  of  Texas,”  and 
“ Mr.  Bingle,”  from  Maclvn  Ar- 
buckle  features,  are  being  offered  to 
State  Righters.  “ Diare  of  Star 
Hollow,”  with  Evelyn  Greeley,  has 
been  most  successful  in  this  field. 

Two  new  features  are  ready  for 
immediate  release  : “ In  the  Night,” 
a mystery  drama,  and  “ Madame 
Sans  Gene,”  a massive  spectacle  to 
be  presented  by  Aubrey  Kennedy. 


“Jungle  Goddess”  Gets 
Unusual  Praise 

it  is  an  unusual  thing  for  a big 
production  and  distributing  organi- 
zation to  compare  an  independent 
product  with  its  own,  but  that  is 
What  Pathe  is  doing  with  the  Selig 
serai  “The  lungle  Goddess.” 

Pathe  of  London  purchased  the 
United  Kingdom  rights  to  this 
chapter-picture  from  the  Export  & 
Import  Film  Company,  so  annexing 
the  first  independent  serial  they 
ever  handled. 

In  advertising  the  serial  they  state 
it  is  their  supreme  serial  offering 
and  in  every  way  meets  the  high 
standard  of  quality  they  have  set 
for  their  serial  offerings,  according 
to  word  from  the  Export  & Import 
company. 


“Only  a Shopgirl”  Has 
Strong  Cast 

THE  greatest  cast  ever 
assembled  for  an  Inde- 
pendent production  is 
claimed  for  “ Only  a Shop- 
girl.” 

Word  comes  from  the  New 
York  offices  of  the  C.  B.  C. 
Film  Sales  Corporation  that 
producer  Harry  Cohn,  in 
charge  of  West  Coast  produc- 
tion centre,  has  completed  the 
signing  of  a company  that 
will  make  Independent  his- 
tory, and  be  the  biggest  thing 
of  its  kind  ever  undertaken. 

Included  in  the  company 
are  Estelle  Taylor.  Mae 
Busch,  Richard  Dix,  Wallace 
Beery.  Claire  Dubrev,  Baby 
Josephine  Adair  and  Billy 
Scott. 

This  cast  was  assembled 
after  closest  study  of  the 
script  and  each  player  was 
selected  because  he  or  she 
best  typifies  the  character  and 
spirit  of  the  various  roles. 

Edward  Le  Saint,  who  gave 
“ More  To  Be  Pitied  ” such 
excellent  direction,  is  direct- 
ing “ Only  a Shopgirl.” 


Equity  Picture  Given 
World  Premiere 

“ What’s  Wrong  With  the 
Women,”  Daniel  Carson 
Goodman’s  production  for  re- 
lease on  the  independent  mar- 
ket through  Equity  Pictures 
had  its  premiere  in  two  key 
cities  simultaneously  this 
week,  marking  the  world’s 
premiere  of  this  production. 
In  Philadelphia  the  picture  is 
now  playing  the  Palace  and 
Arcadia  theatres.  It  will  run 
a week  in  each  house. 

“ What’s  Wrong  With  the 
Women  ” is  being  distributed 
through  the  Masterpiece 
Film  Attractions  of  Philadel- 
phia. 

In  New  York,  where  it  is 
being  distributed  throuugh 
Commonwealth  Film  Corpor- 
ation, the  picture  opened  last 
Sunday  at  the  Cameo  theatre, 
a Broadway  first-run  house, 
where  it  will  play  an  entire 
week.  FoFllowing  this  book- 
ing the  picture  will  start  over 
the  entire  Keith  Circuit. 


Artcolor  Film  Sold  for 
New  England  and  Penn. 

“ Making  Hubby  Like  It.”  an 
Artcolor  picture  distributed  by 
American  Releasing  Corporation, 
has  been  extensively  booked  in  the 
New  England  and  Philadelphia  ter- 
ritories. This  includes  the  Black 
New  England  theatres,  Famous 
Players  houses  in  New  England; 
W.  P.  Gray  Circuit,  and  Empire 
Theatres,  Inc.,  of  New  England, 
and  Commerford  and  Stanley  of 
Pennsylvania. 

• “ Making  Hubby  Like  It  ” is  the 

first  motion  picture  produced,  pho- 
tographed, printed  and  developed  in 
natural  colors.  It  was  made  by  the 
Artcolor  process,  perfected  by 
Louis  J.  Dittmar,  which  cost  over 
a million  dollars  and  required  eight 
years  of  scientific  research  to  de- 
velop. 

The  colors  are  not  produced  by 
hand,  stencil  or  artificial  treatment 
of  any  kind  but  are  acquired  solely 
by  a photographic  process. 


Big  Poster  Campaign 
on  C.  B.  C.  Pictures 


Steiner  to  Maintain 
Neal  Hart  Unit 

_ William  Steiner  will  maintain  the 
Neal  Hart  unit  in  Hollywood  for 
several  productions.  The  Hart 
company  recently  made  a trip  to 
the  far  north  to  secure  shots  for 
their  latest  release  “ South  of 
Northern  Lights,”  in  which  it  is 
claimed  the  most  successful  pho- 
tography of  the  aurora  borealis 
ever  made  by  any  company  is  em- 
bodied in  the  story. 

Steiner  will  make  a flying  trip 
to  the  coast  next  month.  He  is 
looking  for  good  western  and  semi- 
western stories  for  the  Hart  unit. 


Following  announcement  last 
week  that  Apollo  Exchange  of  New 
York,  which  holds  Greater  New 
York  rights  to  “ More  To  Be  Pit- 
ied,” was  covering  the  entire  terri- 
tory with  twenty-four  sheets  on  this 
C.  B.  C.  picture,  comes  word  of 
one  of  the  biggest  poster  Contracts 
ever  let  by  an  Independent  Pitts- 
burgh film  exchange,  according  to 
C.  B.  C. 

Harry  A.  Lande,  manager  of 
Quality  Film  Corporation,  Pitts- 
burgh, states  that  he  has  contracted 
for  the  placing  of  five  hundred 
twenty-four  sheet  stands  in  various 
-places  throughout  the  territory  he 
controls  on  this  production. 


Arrangements  are  under  way  for  a 
well  known  studio  in  Hollywood, 
which  will  give  the  Steiner  Pro- 
ductions three  studios — one  at  Cliff- 
side,  N.  J.,  the  other  at  Hot  Wells, 
Texas,  and  the  one  at  Hollywood. 

Mrs.  Keating  Will  Head 
Warner  Scenario  Dept. 

Mrs.  Pearl  Keating,  who  was 
handling  the  “ fan  ” magazine  pub- 
licity for  the  Warner  Brothers 
pictures,  has  been  placed  in  charge 
of  the  Warner  Scenario  Depart- 
ment. 

Mrs.  Keating  was  formerly  on  the 
dramatic  staffs  of  the  Boston 
Herald,  Globe  and  T raveler, 


Mike  Rosenberg  on  Way 
to  New  York 

Mike  Rosenberg,  who,  with  Irv- 
ing M.  Lesser,  controls  the  activi- 
ties of  Western  Pictures  Exploita- 
tion and  who,  with  Sol  Lesser,  is 
associated  in  the  Principal  Pictures 
corporation,  will  arrive  in  New 
York  this  week  drect  from  the 
Coast. 

Mr.  Rosenberg  will  make  his  of- 
fices in  the  Loew  State  building 
with  Lesser  while  in  Gotham.  His 
stay  will  be  brief  and  only  matters 
of  utmost  interest  pertaining  to  the 
Western  Pictures  exploitation  com- 
pany and  Principal  Pictures  cor- 
poration, will  be  discussed. 


Perfect  Pictures 

are  the  result  of  personal  interest  in  the  selecting  of 
story,  personal  interest  in  the  selection  of  cast,  personal 
interest  in  direction  and  photography. 

Personal  interest  dare  not  cease  there.  If  it  is  not 
carried  out  in  the  developing  and  printing  the  product 
that  reaches  the  screen  will  not  he  perfect. 

Personal  Interest  follows  your  picture  through  every  stage 

EVANS  FILM  LABORATORIES 
412  W.  216th  St.,  New  York  City 

Phone  Wadsworth  .3443 


Ten  Year  Old  Veteran 
Has  New  Contract 

Master  Joseph  de- 

PEW,  ten  year  old  vet- 
eran of  the  screen  and 
stage,  has  been  re-engaged  by 
director  Dell  Henderson,  in 
whose  production  “ The 
Broken  Silence,”  Joe  played 
an  important  role. 

This  time,  Joe  will  com- 
plete work  which  was  started 
in  the  spring  on  “ Jacquel- 
ine.” The  exteriors  showing 
a spring  thaw  were  necessar- 
ily taken  during  the  “ melt,” 
but  the  picture  w^s  scheduled 
for  fall  release  and  conse- 
quently was  set  aside  to  be 
completed  in  September. 

Meantime,  the  youngster 
who  is  winning  a flattering 
number  o."  admirers,  has 
scored  the  hit  of  his  young 
career  in  “ Timothy’s  Quest.” 

Second  National  Names 
Second  Release 

“ One  Moment’s  Temptation,”  is 
announced  as  the  second  release  for 
the  Fall  season  by  Second  National 
Pictures  Corporation.  The  scenes 
are  laid  in  Maryland,  on  what  is 
said  to  be  the  most  beautifully 
wooded  canal  in  America.  Marjorie 
Villi s,  James  Knight  and  Bernard, 
Dudley  are  featured  in  the  produc- 
tion. 

“One  Moment’s  Temptation”  is 
said  to  appeal  through  many  tense 
situations  and  exciting  action.  The 
picture  will  be  offered  for  booking 
in  a few  days. 

The  first  release  by  Second 
National  for  the  Fall  season  is 
“ Broken  Shadows,”  now  booking, 
a romantic  picture  play  of  life  in 
modern  Ireland  founded  on  the 
novel,  “ Nance,”  by  Charles  Gar- 
vice,  featuring  Isobel  Elsom. 

Second  National  plans  to  release 
two  pictures  each  month  for  the 
current  season. 


Hollywood  Picture  in 
Toledo  Theatre 

After  a successful  premiere  pres- 
entation at  Wood’s  Theatre  during 
the  week  of  September  11th,  “ Night 
Life  in  Hollywood  ” will  begin  a 
week's  engagement  at  H.  C.  (Doc) 
Horater’s  big  new  Alhambra  The- 
atre in  Toledo  on  September  18th. 

Schlesinger  Leaves  on 
Trip  to  England 

GUS  S.  SCHLESINGER. 
general  manager  of  the 
Warner  Brothers  for- 
eign department,  left  last 
week  for  England  to  negoti- 
ate for  the  distribution  of  the 
forthcoming  series  of  War- 
ner pictures. 

Schlesinger  will  remain  in 
Europe  for  three  months, 
and  during  that  time  he  ex- 
pects to  not  only  successfully 
dispose  of  the  Warner  pro- 
ductions, but  also  to  make  a 
first  hand  study  of  foreign 
conditions.  His  study  of  the 
foreign  market  will  center  on 
the  production  advance  of 
European  producers,  and 
what  is  in  most  demand  by 
exhibitors  and  buyers  in  gen- 

oro  1 


September  30 , 1922 


1643 


DO  THESE  THINGS  MEAN  ANYTHING  TO  YOU? 


CAST 


ANY  PRODUCING  UNIT 
WOULD  BE  PROUD  OF  IT ! 


MARY  VIRGINIA 

ANDERSON  PEARSON 


HARRY  T.  JOSEPH 

MOREY  STRIKER 


JULIA  SWAYNE  THURSTON 

GORDON  HALL 


BOBBIE 

CONNELLY 


STORY-DIRECTION 
TECHNICAL  DETAILS 

Let  the  Reviews  Talk! 

“ An  intensely  human  drama.” 
— Harrison’s  Reports. 

44  Good  melodramatic  story  log- 
ically told — audience  appeal — 
well  sustained  interest.” — Film 
Daily. 

44  Splendid  cast  — up-to-date 
melodrama.” — Motion  Picture 
News. 

“Powerful  — dramatic  — 
Abramson  lias  given  trade  what 
patrons  are  demanding.” — 
Moving  Picture  World. 

44  Will  rank  with  the  best  of  re- 
cently screened  state  right  sub- 
jects.”— Exhibitors  Trade  Re- 
view. 

44  Well  directed  — exceptional 
cast  — cleverly  told  story  — 
should  find  ready  acceptance.” 
— Exhibitor’s  Herald. 

44  Powerful  dramatic  story — big 
surprise  ending.” — Motion  Pic- 
ture Journal. 


EXPLOITATION 

POSSIBILITIES 

READ  THE  TITLE! 

One  Idea  That  Won’t  Cost  a Red  Cent 

Each  day  your  local  newspapers  carry 
stories  of  escapades,  court  trials  and  other 
sensational  doings,  in  which  the  younger 
generation  figures  prominently.  Clip  these 
items,  paste  them  on  compo  board  and  place 
in  front  of  your  lobby  with  the  following 
heading:  THESE  CLIPPINGS  ARE  ONLY 

A FEW  OF  THE  KNOWN  RESULTS  OF 
THE  WILDNESS  OF  YOUTH.  LEARN 
HOW  TO  AVOID  THESE  PITFALLS  BY 
SEEING  ' WILDNESS  OF  YOUTH,  NOW 
PLAYING  AT  THIS  THEATRE.” 

Novel  Street  Ballyhoo 
Engage  a man  to  represent  a pauper  or 
any  other  suggestive  idea  along  that  line, 
bearing  a sign  on  his  back  which  reads, 
“ ' Wildness  of  Youth  ’ made  me  what  I am 
today  ! Don't  follow  in  my  footsteps,  but 
see  ‘ Wildness  of  Youth  ’ at  the  Capitol 
Theatre  now  ! ” 


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Practical  Ideas 
In  a Sixteen-page  Press  Book 


Ivan  Abramson’s  20th  Century  Tale  of  Youth  and  Its  Follies 

“WILDNESS 
OF  YOUTH” 

WILL  STAND  THE  COLD  BOX  OFFICE  ANALYSIS  FROM  ANY  ANGLE! 

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The  story 
holds  one’s  inter- 
terest  because  jt  has  sus- 
pense and  the  players  are 
ideal  types  for  their  respective 
roles,  particularly  the  men  who 
portray  the  clubmen.  Edy  Darclea. 
a statuesque  type  of  beauty,  plays  a 
dual  role  and  gives  a good  perform- 
ance. The  scenes  of  Venice  are  the 
real  thing,  and  the  atmosphere  is  en- 
tirely correct.  Lesley  Mason  has  edited 
tue  picture  so  that  it  carries  an  even 
sequence  throughout,  the  story  in- 
terest being  emphasized  through  the 
captions.  The  picture  should 
please  American  audiences. 

M.  P.  NEWS 


THE  VERDICT  OF  THE  PRESS 

t , 

§ Luxurious 

I settings  and  the 

/ f story  that  displays 

Wf  some  effective  intrigue,  keeps 
<f  the  spectator  interested  in  this 
production,  starring  Edy  Darclea, 
who  made  an  impression  in  “Nero” 
by  her  performance  of  the  slave  girl. 

In  this  she  plays  a double  role,  that 
has  been  designed  with  mere  than  usual 
originality.  She  is  possessed  ol  sj 
much  physical  charm,  that  she  will 

be  attractive  to  many.  Big  scenes 
in  the  theatre  have  been  well  di- 

rected. There  are  some  rich  in- 
teriors and  a number  of  beau- 
tiful outdoor  shots. 


/u> 

l Pit 


UH1TY\ 

PICTURES  j 


M.  P.  WORL  D 


The  Box  Office  Knockout ! ! 

WHY  DO 
MEN  MARRY? 

Featuring 

EDY  DARCLEA 

Fresh  From  Her  Triumphs 
In  Fox’s  “NERO” 

“A  Statuesque  Type  of  Beauty — M.  P.  NEWS 


New  York  and  New  Jersey 
Rights  Sold  to 

ATLAS  FILM  CO. 


“Why  Do  Men  Marry?”  is  the 
first  of  a series  of  productions 
to  be  released  in  the  Indepen- 
dent Market  by  Unity. 

WRITE,  WIRE  OR  PHONE 


723  Seventh  Avenue 

Bryant  1365 


Inquiries  may  be  sent  to  Norman  J.  Sennott,  Rep. 


September  30,  1922 


CLARENCE  BRICKER  PRODUCTIONS 

W.  L.  BLENKIRON,  Pres. 


ANNOUNCE 

FRANKIE 

LEE 

AMERICA’S  MIRACLE  BOY 
OF  THE  SCREEN 


IN  A SERIES  OF  TWO 
REEL  COMEDIES 
DE  LUXE 


THE  FIRST  RELEASE  IS  AN  ADAPTATION  OF 
THE  AMERICAN  MAGAZINE  STORY  “LAST 
NIGHT  W HEN  I KISSED  MISS  THOMPSON” 
BY  BESS  ALDRICH.  (Release  title  to  be  announced  later.) 


DISTRIBUTED  BY 

EAST  COAST  PRODUCTIONS,  Inc. 

FRANKLYN  E.  BACKER,  Pres. 


TIMES  BUILDING 


NEW  YORK 


1646  Motion  Picture  News 

MACISTE 

IN 

“THE  UNCONQUERED” 


There  is  more  action  in  each  one  hundred  feet  of  this  production  than 
in  the  usual  one  thousand  feet  of  the  usual  State  Right  Special. 


A swift,  sure  success  for  every  exhibitor, 
backed  by  a powerful  line  of  advertising 
matter  that  goes  only  with  a real  box  office 
magnet.  Maciste  was  never  more  daring  and 
his  producers  never  more  extravagant  in 
staging  this  production. 

MACISTE  in  unrivaled  teats  of  daring 

MACISTE  in  a production  of  a thousand  thrills 

MACISTE  in  dramatic  action  galore 

MACISTE  in  stunts  that  stagger 

MACISTE  in  a story  of  love  and  intrigue 

MACISTE  in  a Box  Office  magnet 

MACISTE  in  an  attraction  that  “out-Fairbanks”  Fairbanks 
MACISTE  in  a real  state  right  7 reel  special 
MACISTE  in  all  this  and  more 

MACISTE  in  the  Unconquered 


The  Ay  won  Film  Corp. 

Nathan  Hirsh,  Pres. 

729  — 7th  Ave.,  N.  Y. 


September  30,  1922 


1647 


QUALITY 

SHORT 

STUFF 

for  state  rights  buyers 

AT  LIVE  AND  LET  LIVE  PRICES 


“SHADOWLAFS” 

SERIES  OF  ANIMATED 
SHADOWGRAPH  SILHOUETTES 


“BURLESQUE 

PHOTOPLAYS” 

TWO  REELS  ONE  A MONTH 
COMEDY  SATIRES 

“No  Darn  Yeast” 

“ Salami  ” 

“ The  Sneik  ” 

“Let  Her  Rip  Van  Winkle” 

“ Four  Coarse  Men  ” 

“ Ham  Omelet  ” 

Etc.,  Etc. 


ELSIE  DAVENPORT  in 
BURLESQUE  PHOTOPLAYS 


“SHADOWLAND 
SCREEN  REVIEW” 


26  SINGLE  REELS  DE  LUXE 
STARS  OF  STAGE,  SCREEN  AND  DANCE  AT 
HOME,  AT  WORK,  AT  PLAY 
A FEW  TERRITORIES  OPEN 

Other  1 and  2 Reel  Novelties,  Comedies,  Dramas  in  Preparation 


WHAT  DO  YOU  WANT 


STOREY  PICTURES,  Inc. 

A.  D.  V.  STOREY,  PRES. 

729  SEVENTH  AVENUE,  NEW  YORK 

Also  Releasing 

“ FEDERATED  SCREEN  REVIEW  ” 

Distributed  by  Federated  Film  Exchanges  of  America,  Inc. 


“Comparables”  Are  Coming 

Twelve  Volumes  of  ’Em.  There’s  a couple 
of  reels  in  each  volume  that  bring  sobs,  laughs 
and  emotions  so  fast  that  you  can’t  keep  your 
eyes  off  the  screen. 

SCENERY,  Oh ! Man  Alive.  Yoti  simply  forget 
you’re  housed  up  in  a film  dispensing  establish- 
ment and  lose  all  track  of  time. 

ACTION.  You  know  it,  right  from  the  jump  and 
right  on  through  to  the  dousing  of  the  light. 

COMEDY.  Well,  “ we  should  smile.”  Situations 
that  are  new  and  laughs  that  come  from  good 
clean  stuff  and  right  from  the  heart  not  from 
ridicule. 

STORY.  That’s  the  keynote  of  it  all. 

Why  say  more?  Drop  us  a line. 

There’s  more  dope  coming. 


CHOICE  PRODUCTIONS,  INC. 

635  HERMAN  W.  HELLMAN  BLDG. 

LOS  ANGELES,  CALIF. 


“BEWARE  OF 
THE  LAW” 

\ 

STATE  RIGHTS 
NOW  SELLING 


JAWITZ  PICTURES  CORP. 

729— 7th  AVENUE 

NEW  YORK  CITY 

Phone  Bryant  9444 


1648 


Motion  Picture  News 


BOOKINGS 


CASTS 


RELEASES 


Live  News  From  Producers 


.Conducted  by  EDMOND  F.  SUPPLE . 


Pathe  to  Release  Will 
Rogers  Two-Reelers 

PATHE  announces  the  ac- 
ceptance of  two  two-reel 
comedy  productions  star- 
ring Will  Rogers  for  release 
this  fall.  They  are  entitled 
respectively,  “ The  Ropin’ 
Fool,”  which  was  shown  at 
the  Capitol  theatre.  New 
York,  with  great  success  sev- 
eral months  ago,  and  “ Fruits 
of  Faith,”  the  latter  having 
yet  to  make  its  first  public 
appeal. 

New  York  newspaper  re- 
viewers found  “ The  Ropin’ 
Fool  ” admirable  as  exhaust 
ing  every  refinement  of  the 
art  of  making  a looped  rope 
aside  from  the  picture’s  feats 
of  lassooing  animals  after  the 
cowboy  fashion. 

“ The  Fruits  of  Faith  ” is 
described  as  an  effective 
melting  together  of  genuine 
humor  and  pathos.  The  hero 
is  a true  tramp  but  with  a 
tender  heart.  His  aversion  to 
any  sort  of  labor  is  cured 
when  circumstances  make  him 
the  sole  protector  of  a baby 
waif. 


Picture  Brings  Hostile 
Savages  Together 

A film  battle  with  ever-present 
possibilities  of  becoming  too  realis- 
tic is  what  will  be  seen  in  “Passions 
of  the  Sea,”  formerly  known  as 
“ Captain  Blackbird,”  a story  of  the 
South  Seas,  directed  by  R.  A.  Walsh 
for  Goldwyn. 

Bringing  together  into  one  big 
mob  scene  the  natives  of  twelve  dif- 
ferent and  not-too-friendly  districts 
was  the  unprecedented  diplomatic 
accomplishment  of  M.  D.  Gardner, 
business  manager  of  the  company. 
The  French  government  of  Tahiti 
has  always  been  very  careful  to 
keep  the  tribes  separate,  but  so 
strong  was  the  lure  of  the  camera, 
even  for  the  untutored  Polynesian, 
that  they  laid  aside  all  other  rival- 
ries except  as  to  which  should  most 
quickly  and  correctly  do  what  the 
director  told  them. 


Famous  Mission  Figures 
in  Walker  Film 

The  famous  old  San  Juan  Capis- 
trano mission,  midway  between  Los 
Angeles  and  San  Diego,  will  figure 
prominently  in  “ Captain-Fly-By- 
Night,”  Johnnie  Walker’s  first  star- 
ring vehicle  for  F.  B.  O.  release. 

The  story,  written  by  Johnston 
McCulley,  which  appeared  in  the 
Blue  Book  magazine,  deals  with  the 
early  period  of  California,  during 
the  days  of  the  missions.  A great 
many  of  the  scenes  are  laid  in  the 
famous  old  mission. 

Walker  will  take  his  entire 
organization  to  the  old  mission, 
where  several  days  will  be  utilized 
in  filming  certain  scenes  in  the 
exact  locale  of  the  story. 


“Ebb  Tide”  Filming  Difficult 

Director  George  Melford  Conquered 
11  Natural  Elements  in  Production 


ISTED  among  new  records  in 
/ the  record-smashing  business 
of  making  motion  pictures  is  said 
to  be  the  recent  achievement  of 
George  Melford  in  his  conquering 
of  about  every  possible  natural 
element  during  the  production  of 
“ Ebb  Tide,”  his  Paramount  picture 
version  of  the  Robert  Louis  Steven- 
son-Lloyd  Osbourne  South  Sea  tale, 
in  which  Lila  Lee.  James  Kirkwood, 
Raymond  Hatton,  George  Fawcett, 
Noah  Beery  and  Jacqueline  Logan 
are  the  principal  players. 

“ Ebb  Tide  ” was  taken  on  land, 
on  the  water  and  under  the  water, 
while  transportation  to  and  from  a 
Pacific  Island  location  required 
travelling  over  the  water  in  a 
hydro-aeroplane. 

Scenes  on  land  included  a repro- 
duction of  the  waterfront  at 
Papeete,  Tahiti,  at  night,  a scene 


WITH  the  last  shots  being 
made  on  “One  Week  of 
Love,”  first  of  the  sixteen  super 
specials  scheduled  for  production 
by  the  Selznick  company  during  the 
season  of  1922-23  being  made  on 
the  Pacific  coast,  there  is  arriving 
daily  a mass  of  information  which 
seems  to  indicate  that  this  big 
photoplay  is  destined  to  start  the 
Selznick  season  off  with  a bang. 
Of  particular  interest  are  the  still 
photographs  which  better  than 
words,  tell  just  what  the  producers 
have  been  able  to  accomplish. 

The  story  has  remarkable  scope, 
dealing  with  “high  society”  life,  the 
customs  and  manners  of  more 
commonplace  people,  and,  in  addi- 
tion, with  exciting  incidents  in  the 
borderlands  of  the  United  States 
and  Mexico. 

Some  of  the  big  situations  have 


which  required  the  transportation 
of  sufficient  electrical  equipment  to 
light  a town  of  ten  thousand  people. 
This  constituted  a new  record  for 
across  water  transportation  and 
illumination. 

On  the  water  there  was  a 
dramatic  scene  in  which  a 330-foot 
schooner  was  burned.  And  also  on 
the  surface  one  sees  the  beginning 
of  a strenuous  fight  with  an  octopus 
by  Lila  Lee  and  James  Kirkwood 
which  is  the  big  punch  of  the  story. 

The  octopus  fight  and  scenes  of 
pearl-diving  are  continued  under 
water  through  the  use  of-  a diver 
in  a diving  suit  and  a diving  bell 
holding  the  cameraman,  Bert  Glen- 
non.  Expert  Hawaiian  divers  who 
worked  in  these  scenes,  some  of 
which  required  many  minutes  ot 
immersion,  included  J.  P.  Spencer 
and  Chief  Lava. 


to  do  with  the  extremely  hazardous 
business  of  driving  aeroplanes 
over  the  lofty  western  mountains. 
There  is  a particularly  thrilling 
aeroplane  crash.  Another  big  sit- 
uation shows  the  wreck  of  a train 
as  it  is  crossing  a torrential  moun- 
tain stream.  The  stills  prove  that 
all  of  this  thrilling  action  has  been 
caught  for  the  picture. 

Elaine  Hammerstein  and  Conway 
Tearle  are  co-starred  in  “One  Week 
of  Love.”  Advance  information  is 
that  both  gave  remarkable  perfor- 
mances in  the  roles  for  which  they 
were  cast. 

It  is  expected  that  the  cutting 
and  titling  of  the  picture  will  be 
completed  within  the  next  two  or 
three  weeks  and  a rush  print  de- 
livered to  the  Selznick  home  offices 
in  New  York  city. 


“Sherlock  Holmes”  To 
Go  Through  Goldwyn 

tfr'tHERLOCK 
^ HOLMES,”  starring 
John  Barrymore,  will 
be  released  by  the  Goldwyn 
Pictures  corporation  as  one 
of  its  twenty  big  pictures  of 
the  year,  according  to  an- 
nouncement just  given  out. 
The  photoplay  was  adapted 
by  Earle  Browne  and  Marion 
Fairfax  from  William  Gil- 
lette’s stage  play  based  on 
Sir  Arthur  Conan  Doyle’s 
stories.  Albert  Parker  di- 
rected the  production. 

The  cast  supporting  the 
star  contains  the  names  of 
many  of  the  best  known  play- 
ers on  stage  and  screen:  Gus- 
tave von  Seyffertitz,  Carol 
Dempster,  Roland  Young, 
Louis  Wolheim,  Albert  Brun- 
ing,  Hedda  Hopper,  Peggy 
Bayfield,  Margaret  Kemp, 
Anders  Random  William  H. 
Powell,  Robert  Schable,  Per- 
cy Knight,  Reginald  Denny, 
David  Torrence,  Robert  Fis- 
cher, Lumsden  Hare,  Jerry 


Light  for  500  Homes  on 
Single  Set 

Enough  electricity  to  illuminate 
500  homes  was  used  to  light  one  of 
the  huge  sets  used  in  the  screening 
of  “ Peg  O’  My  Heart,”  Laurette 
Taylor’s  photoplay.  King  Vidor  is 
directing  the  screen  version  of  the 
international  stage  success  by  J 
Hartley  Manners  at  the  Metro 
studio. 

With  the  total  amount  of  850,000 
watts  of  electricity,  not  only  could 
500  homes  be  illuminated,  but  there 
would  remain  current  enough  to 
operate  in  each  the  phonograph  and 
player  piano,  the  doorbell  and 
cooking  range,  to  charge  the  wire- 
less battery,  manufacture  ice  in  the 
refrigerator,  heat  the  curling  irons, 
percolator,  toaster,  and  cook  the 
waffles,  to  do  the  ironing,  make  the 
ice  cream  and  do  the  family  'wash- 
ing. 


Selznick  Special  Promises  Much 

‘‘One  Week  of  Love,”  Nearing  Finish, 
Expected  to  Start  Season  With  Bang 


Vignola  Receives  Warm  Praise 

Hailed  As  Director  of  Year’s  Best 
In  “When  Knighthood  Was  In  Flower” 


PROBABLY  the  greatest  tribute 
ever  accorded  a motion  pic- 
ture director  was  paid  to  Robert 
G.  Vignola  this  week  by  the  critics 
of  the  New  York  newspapers  who, 
after  viewing  the  premiere  of  Mr. 
Vignola’s  Cosmopolitan  produc- 
tion, “ When  Knighthood  Was  in 
Flower,”  unanimously  declared  him 
to  be  the  outstanding  figure  in  the 
directorial  ranks. 

The  New  York  Times,  generally 
conservative  in  its  reviews,  said  in 
part : “ More  than  any  one  else 

the  man  responsible  for  the  genuine 
merit  of  ‘ When  Knighthood  Was 


in  Flower  ’ is  Robert  G.  Vignola. 
It  is  first  of  all  Mr.  Vignola’s 
film  and  he  should  be  proud  of  it.” 
The  New  York  Daily  News  said: 
“ The  triumph  belongs  to  Robert 
G.  Vignola.  In  the  field  of  artistic 
production  and  direction  he  has 
hung  up  a mark  for  others  to 
shoot  at  and  he  has  hung  it  high.” 
The  New  York  Mail  said  : “ Rob- 
ert G.  Vignola  who  directed  this 
picture  has  by  this  picture  elevated 
himself  to  the  ranks  of  those  who 
can  do  the  biggest  things  in  the 
film  world  and  do  them  splendidly.” 


Latest  Travelaugh  Laid 
Along  Riviera 

“ Such  is  Life  on  the  Rivera  ” is 
the  current  Hy  Mayer  Travelaugh 
release  on  the  Film  Booking  Offices 
of  America  short  subject  program. 
This  is  the  twelfth  of  these  single 
reel  cartoon-scenic  novelties  to  be 
issuel  by  F.  B.  O.  It  has  already 
played  at  the  Capitol  theatre,  New 
York,  and  will  shortly  be  seen  in 
many  of  the  leading  first  run 
screens  of  the  country. 

This  reel  shows  the  exquisite 
beauty  of  the  “ playground  of 
Europe  ” as  well  as  illustrating  the 
quaint  types  of  peasants.  The  Cos- 
mopolitan throng  of  visitors  has 
also  been  caricatured  and  artistical- 
ly photographed. 


s 


September  j o,  1922 


1649 


Ingram  Begins  on“PassionVine” 

Author  of  Story  with  Unit  at  Miami 
To  Insure  Accuracy  of  All  Details 


, 

; Unique  Tie-up  Made 
on  “Turn  to  the 
Right” 

ANOVEL  advertising  cam- 
paign successfully  tied 
up  local  stores  as  well 
as  the  name  of  the  photoplay 
when  “Turn  to  the  Right” 
was  shown  by  Fred.  S.  Meyer 
at  the  Palace  theatre,  Hamil- 
ton, Ohio. 

Mr.  Meyer  placed  two  ad- 
vertisements, two  columns 
wide  and  two  inches  high,  in 
an  issue  of  the  Hamilton 
News  which  preceded  his 
showing.  One  was  worded: 
When  you  shop,  do  you 
“ Turn  to  the  Right  ” Dealer, 
or  do  you  buy  at  random? 
There’s  a message  in  store  for 
you,  telling  you  where  to 
“ Turn  to  the  Right  ” store 
for  the  right  thing.  “ Turn 
to  the  Right  ” merchant  when 
in  need  of  any  of  life’s  neces- 
sities. “ Turn  to  the  Right  ” 
store  for  quality  merchandise, 
in  other  words  ADVER- 
TISED goods.  “ Turn  to  the 
Right  ” of  page  3 in  tomor- 
row’s news. 

On  the  following  day  ap- 
peared a large  advertisement 
of  many  of  Hamilton’s  lead- 
ing shops,  with  the  phrase 
' “Turn  to  the  Right”  stressed 
in  many  ways. 


Sam  Benjamin  Okla- 
homa City  F.B.O. 
Manager 

Harry  M.  Berman,  general  man- 
ager of  distribution  of  the  Film 
Booking  Offices  of  America  this 
week  announces  the  appointment  of 
Sam  Benjamin,  formerly  manager 
of  Universal’s  Oklahoma  City 
branch,  as  manager  of  the  F.  B.  0. 
exchange  in  that  city.  Mr.  Benja- 
min is  one  of  the  best  known  ex- 
changemen  in  the  Southwest  and 
comes  to  F.  B.  O.  with  a thorough 
knowledge  of  his  territory  and  a 
wide  circle  of  friends. 

Mr.  Berman  is  now  on  a tour  of 
F.  B.  O.  exchanges  and  is  at  present 
in  the  South.  He  reports  that 
branch  managers  everywhere  are 
highly  enthusiastic  over  the  recep- 
tion accorded  to  “ In  the  Name  of 
the  Law,”  the  F.  B.  O.  police  pic- 
ture, by  exhibitors. 


“Dangerous  Age”  Has 
Thrills  and  Beauty 

With  the  production  of  “The 
Dangerous  Age”  John  M.  Stahl 
recently  completed  his  fifth  all- 
star  special  for  Louis  B.  Mayer 
presentation  through  First  National. 

Among  the  spectacular  features 
incorporated  in  the  story  are  a 
thrilling  race  between  an  auto- 
mobile and  a train,  culminating  in 
a sensational  smash-up ; a horse 
race  staged  especially  with  ten 
horses  and  jockeys  from  the  Tia 
Juana  track  in  Mexico;  a cafe 
scene  in  which  hundreds  of  beauti- 
fully gowned  women  take  part,  and 
in  which  was  installed  all  of  the 
high-pitched  gayety  known  to  mark 
the  famous  old  Cafe  de  Paris  after 
which  the  set  was  copied.  There 
is  also  a wedding  scene  said  to  be 
very  beautiful. 


REX  INGRAM  began  the  mak- 
ing of  his  forthcoming  produc- 
tion for  Metro  release,  “ The  Pas- 
sion Vine,”  at  Miami,  Florida,  this 
week. 

Locations  have  been  finally 
chosen,  technical  facilities  arranged 
satisfactorily  and  such  settings  as 
are  required  in  the  outdoor  scenes 
erected.  The  last  few  days  were 
consumed  in  going  over  every  de- 
tail of  plan  in  order  to  reduce  to  a 
minimum  the  time  necessary  for 
minor  rearrangements  after  actual 
beginning  of  the  filming. 

With  Mr.  Ingram  is  John  Russell, 
author  of  the  story,  who  will  serve 
in  an  advisory  capacity.  “ The 
Passion  Vine”  is  a colorful  ro- 
mance of  the  South  Seas,  one  of 
the  famous  volume  of  short  stories 
by  Mr.  Russell,  published  under  the 
title  “ Where  the  Pavement  Ends.” 
After  a wide  circulation  here,  the 
book  was  given  a most  hearty  re- 
ception in  England.  It  is  first-hand 
writing,  for  Mr.  Russell  spent  sev- 
eral years  cruising  about  the  islands 
near  Papeete,  living  with  natives, 
chumming  with  beachcombers,  hear- 


EW  YORK  newspaper  critics, 
-L  ^ in  reviewing  Cecil  B.  De- 
Mille's  latest  production  for  Para- 
mounv,  “ Manslaughter,”  now  run- 
ning at  the  New  York  Rivoli,  seem 
to  be  practically  of  the  same  mind 
as  their  professional  relatives  in  Los 
Angeles,  Chicago  and  San  Fran- 
cisco, all  of  whom  agree  that  the 
picture  is  DeMille’s  greatest  accom- 
plishment thus  far  and  that  it  will 
prove  one  of  the  outstanding  box- 
office  successes  of  recent  years. 

The  praise  of  the  reviewers  is 
well  distributed,  for  the  author, 
Alice  Duer  Miller,  and  the  scenar- 
ist, Jeanie  Macpherson,  in  every 
case  are  credited  along  with  the 
producer  and  the  featured  players, 
Thomas  Meighan,  Leatrice  Joy  and 
Lois  Wilson,  with  their  just  due 
in  the  division  of  the  honors. 

“ Competently  done,  consistently 
interesting — well  worth  a trip,”  said 
the  Sun  critic,  who  re-echoed  the 
sentiments  of  R.  W.  Baremore  in 
theTelegraph,  who  said:  “Here 

is  a really  great  picture.  . . . 


LARRY  SEMON  comedies  are 
the  most  popular  ones  shown 
in  Italy  judging  from  the  vote  and 
the  award  at  the  recent  interna- 
tional contest,  held  in  connection 
with  the  Milan  fair,  of  a gold 
medal  and  diploma  d’onore. 

The  rewards  commission  of  the 
fair  examined  almost  100  films, 
from  America,  England,  France 
Germany,  Austria,  Switzerland  and 
Italy.  From  this  number  they 


ing  the  outlandish  tales  of  traders 
in  the  clubs  on  the  fringe  of  civiliza- 
tion and  coming  upon  tales  even 
more  stirring.  He  has  been  beyond 
where  the  pavement  ends;  and  his 
presence  with  the  Ingram  organiza- 
tion will  be  invaluable  in  insuring 
that  every  detail  of  dress  and  cus- 
tom and  setting  be  accurate. 

The  leading  roles  in  “ The  Pas- 
sion Vine  ” will  be  enacted  by  Alice 
Terry,  who  has  added  to  her  al- 
ready enormous  success  by  her  rep- 
resentation of  the  Princess  Flavia 
in  “ The  Prisoner  of  Zenda,”  and 
by  Ramon  Navarro,  the  dashing 
young  Rupert  of  Hentzau  in  the 
same  screen  drama.  Edward  Con- 
nelly, Mr,  Ingram’s  superstition — 
for  the  brilliant  young  director  feels 
Mr.  Connelly’s  membership  in  a 
cast  of  his  is  guarantee  of  a pic- 
ture’s success — has  left  Hollywood 
for  Miami. 

For  a later  Rex  Ingram  produc- 
tion, “ Scaramouche.”  a novel  by 
Rafael  Sabatini,  has  been  purchased 
by  Metro,  it  was  announced  this 
week.  This  is  one  of  the  literary 
sensations  of  the  last  five  years. 


‘ Manslaughter  ’ cannot  be  too  high- 
ly recommended.  It  is  one  of  the 
finest  pictures  ever  shown  on 
Broadway  and  surely  will  satisfy 
the  most  exacting  patron  of  the 
motion  picture  theatre.” 

Said  the  Journal : “ ‘ Manslaugh- 
ter ’ appears  to  possess  all  the  ele- 
ments of  an  unusual  success,”  and 
the  Call : “ People  will  flock  to  see 

it.” 

Particular  stress  is  laid  upon  the 
work  of  the  leading  players  in  the 
large  cast  made  up  entirely  of 
people  well  known  to  screen  pa- 
trons. “ Mr.  Meighan’s  perfor- 
mance here  is  powerful  and  hu- 
man,” said  the  World.  The  Her- 
ald’s critic  said  : “ Meighan  is  an 

admirable  strong  man  in  the  grip 
of  merciless  fate  and  Misses 
Leatrice  Joy  and  Lois  Wilson,  to- 
gether with  the  rest  of  the  cast, 
make  ‘ Manslaughter  ’ a sure  ‘ kill- 
ing ” in  popularity.  DeMille  is  just 
the  man  to  have  handled  it,  with 
its  sophistication.” 


selected  sixteen  features,  which 
were  considered  favorably.  These 
were  . submitted  to  the  throngs  at- 
tending the  fair.  The  selections  of 
the  public,  through  the  vote,  were 
awarded  the  prizes. 

Of  the  16  selected,  6 were  Ameri- 
can, 4 Italian,  3 Austrian,  2 Ger- 
man and  1 Swiss. 

“Ridolini,”  which  is  Milanese  for 
Larry  Semon,  seems  to  have  found 
the  Italian  funny  bone,  with  his 


Paramount  Stars  Lead 
Cincinnati  Contest 

PARAMOUNT  stars 
grabbed  the  inside  track 
and  held  the  lead  to  the 
finish  in  a contest  recently 
conducted  by  the  Cincinnati 
Post  to  determine  the  most 
popular  male  star  of  motion 
pictures. 

Thomas  Meighan  led  with 
391  votes,  Wallace  Reid  was 
a close  second  with  372  and 
Rodolph  Valentino  was  third 
with  357.  Moreover,  says 
Paramount,  what  was  still 
more  significant  of  the  popu- 
larity of  these  three  stars  was 
that  the  next  highest  was 
nearly  300  votes  behind  Val- 
entino,  polling  only  72  votes. 

Newspaper  Comments 
on  “Grandma’s  Boy” 

The  Heilig  theatre  of  Portland, 
Ore.,  ran  Harold  Lloyd’s  “Grand- 
ma’s Boy”  for  four  weeks,  and  the 
Portland  Telegram  commented 
editorially  on  this,  characterizing 
it  as  “America’s  answer  to  the  film 
makers.” 

Under  the  heading  of  “Grand- 
ma’s Boy,”  on  September  2nd,  the 
Telegram  said : 

“For  four  weeks  one  of  Port- 
land’s leading  theatres  has  played 
a film  comedy  to  crowded  houses. 
Between  75,000  and  100,000  people 
have  laughed  and  cried  over  the 
predicaments  and  trials  of  ‘Grand- 
ma’s Boy.’ 

( “The  success  of  ‘Grandma’s 
Boy’  is  convincing  argument  that 
the  American  people  as  a whole, 
still  love  the  clean,  the  true,  and 
the  beautiful  in  life. 

“The  success  of  ‘Grandma’s  Boy’ 
is  America’s  answer  to  the  film 
makers.  Create  what  is  pure,  and 
sweet  and  real,  and  the  American 
people  will  open  their  hearts  and  let 
you  in.” 


“ Remembrance  ” Gets 
First  Runs  Rapidly 

Goldwyn’s  production  of  “ Re- 
membrance,” its  new  Rupert 
Hughes  picture,  and  the  first  re- 
lease under  the  new  policy  of  but 
twenty  productions  a year,  all  of 
them  big  super-features,  is  being 
booked  rapidly  in  first  run  theatres, 
says  a statement  from  Goldwyn  Dis- 
tributing Corporation. 

The  national  release  date  for 
“ Remembrance  ” is  Oct.  8th.  In  a 
few  instances  there  will  be  pre-re- 
lease showings,  notably  at  the 
Capitol  theatre,  New  York,  on  Oct. 
1 and  at  the  California  theatre,  Los 
Angeles,  on  Sept.  24. 

Betty  May  to  Star  in 
A1  Herman  Comedy 

A special  attraction  in  the  new 
Century  Comedy  directed  by  A1 
Herman  and  starring  Lee  Moran 
will  be  Betty  May  who  is  to  be 
featured  in  it. 

Miss  May,  who  has  fully  re- 
covered from  her  bruises  when  a 
Ford  used  in  a comedy  scene,  tipped 
over  throwing  her  and  George 
Monberg  into  a ditch  filled  with 
sharp  stones,  which  necessitated 
bandages  on  both  arms  and  pre- 
vented her  appearance  before  the 
camera  for  several  weeks. 


Critics  Praise  “Manslaughter” 

New  York  Newspaper  Reviewers  Unite 
In  Declaring  It  C.  B.  DeMille’s  Best 


Semon  Comedies  Get  Medal 

Take  Honors  at  Milan,  Italy,  Fair 
Win  Praise  from  Continental  Papers 


1650 


Motion  Picture  News 


Manslaughter  ’ ’Release  Sept.  2 4 

Said  to  Be  Cecil  C.  DeMille’s  Best ; 
Features  Large  Cast  of  Noted  Actors 


First  “Slippy  McGee” 
Review  at  Natchez 

THE  national  premier  re- 
view of  Oliver  Morosco’s 
production  of  “ Slippy 
McGee  ” will  be  held  in  the 
city  where  the  picture  was 
filmed — Natchez,  Miss.  So 
great  has  been  the  interest  in 
the  Morosco  feature  in  the 
Mississippi  city  that  George 
R.  Bentel,  vice  president  and 
general  manager  of  the  Mor- 
osco Holding  company  is  pre- 
paring to  send  a special  print 
there  that  the  Natchez  citi- 
zens who  cooperated  in  the 
production  may  have  the  first 
view  of  the  film. 

Bentel’s  decision  was  influ- 
enced, too,  by  the  requests 
from  the  players  who  were  in 
Natchez  eight  weeks  and  were 
won  by  the  famed  Southern 
hospitality.  Colleen  Moore, 
herself  a Southern  girl,  was 
particularly  anxious  that  Nat 
chez  be  honored  with  the  pre- 
view. 


Neilan  Finishes  First 
for  Goldwyn 

Marshall  Neilan  last  week 
finished  the  photography  on  his  first 
production  made  in  association  with 
Goldwyn.  “The  Strangers’  Ban- 
quet,” adapted  from  Donn  Byrne’s 
novel.  He  is  now  engaged  in  edit- 
ing and  titling  it. 

“ The  Strangers’  Banquet  ” is  the 
biggest  production  of  Mr.  Neilan’s 
career  and  is  one  that  both  Mr. 
Neilan  and  Goldwyn  officials  be- 
lieve will  rank  among  the  biggest 
things  yet  done  in  the  films. 


Chester  Writes  Script 
For  Mayo  Film 

“ The  Hot  Head,”  Frank  Mayo’s 
current  starring  vehicle  at  Uni- 
\ersal  City,  which  Edward  Sedg- 
wick is  directing,  was  written  for 
the  star  by  Lillian  Chester,  the  wife 
of  George  Randolph  Chester.  Ches- 
ter is  a very  busy  man  as  one  of  the 
supervisors  of  the  scenario  depart- 
ment, but  found  time  to  prepare  the 
continuity. 

Mayo  is  supported  by  such 
artists  as  Helen  Ferguson,  Charles 
Clar3',  Albert  McQuarrie,  Mel- 
bourne MacDowell  and  Tom  Ken- 
nedy. 


PARAMOUNT’S  release  for  Sep- 
tember 24  is  Cecil  B.  DeMille’s 
production,  “ Manslaughter,”  which 
has  been  pronounced  by  all  the 
Paramount  executives  the  greatest 
picture,  judged  from  both  box- 
office  and  artistic  standards  that  the 
producer  of  “ Old  Wives  for  New,” 
“ Something  to  Think  About  ” and 
“ Male  and  Female  ’’  has  ever  made. 

This  picture  opened  Sunday  at 
the  New  York  Rivoli  where  it  is 
booked  to  run  for  four  weeks. 

The  story  of  “ Manslaughter  ” is 
by  Alice  Duer  Miller  and  the  book 
proved  to  be  one  of  the  most  sen- 
sational and  best-selling  novels  of 
the  past  two  years.  Jeanie  Mac- 
pherson  adapted  it  for  the  screen 
and  is  said  to  have  added  bright 
laurels  to  her  crown  as  a creator 
of  film  literature.  Thomas  Meighan, 
whose  last  appearance  in  a DeMifle 


T MMEDIATE  play  dates  are  be- 
1 ing  accorded  “Rich  Men’s 
Wives,”  the  first  Preferred  Picture 
to  be  released  through  the  A1  Lichl- 
man  corporation. 

To  those  who  have  an  intimate 
knowledge  of  a peculiar  condition 
existing  in  the  industry  for  some 
months  past,  this  is  interesting. 
Sales  managers  of  the  large  distrib- 
uting companies  have  issued  orders 
to  the  members  of  their  sales  forces 
to  secure  immediate  play  dates  at 
all  costs  and  concentrate  their  ener- 
gies along  those  lines  rather  than 
close  for  future  bookings.  The  rea- 
son is  that  play  dates  are  pay  dates 
and  spot  bookings  mean  a flow  of 
revenue  to  the  distributor’s  treasu- 
ries. 

In  view  of  this,  the  Lichtman 
corporation  feels  that  the  reception 
accorded  its  first  picture  is  some- 
what out  of  the  ordinary.  In  New 
York,  the  % day  booking  deal  with 
the  Loew  circuit  was  consummated 
before  negotiations  with  the  Cap- 
itol had  been  started.  It  is  common 
knowledge  that  this  important  cir- 
cuit has  all  sorts  of  products  upon 
which  to  draw  and  the  fact  that  it 


production  was  in  “ Male  and 
Female,”  is  featured  in  the  leading 
male  role,  along  with  Leatrice  Joy 
nd  Lois  Wilson. 

Mr.  Meighan  plays  the  district 
attorney  and  Miss  Joy  the  role  of 
Lydia  Thorne,  the  society  girl,  while 
Miss  Wilson  plays  the  important 
character  of  Evans,  Lydia’s  maid, 
whom  she  has  sent  to  prison  for  a 
petty  theft.  Others  in  the  re- 
markably well  chosen  cast  are  John 
Miltern,  George  Fawcett,  Julia 
Faye,  Edythe  Chapman,  Jack 
Mower,  Dorothy  Cumming,  Casson 
Ferguson,  Mickey  Moore,  James 
Neill,  Sylvia  Ashton,  Raymond  Hat- 
ton, Mabel  Van  Buren,  Ethel 
Wales,  Dale  Fuller,  Edward  Mar- 
tindel,  Charles  Ogle,  Guy  Oliver, 
Shannon  Day  and  Lucien  Little- 
field. 


played  “Rich  Men’s  Wives”  so  soon 
after  the  Capitol  premiere  is  con- 
sidered out_of  the  beaten  path. 

Out  of  New  York,  the  same  state 
of  affairs  prevailed.  First  runs  who 
had  contracted  for  the  production 
gave  “Rich  Men’s  Wives”  immedi- 
ate dates  at  once  and  in  many  cases, 
shelved  other  pictures  to  play  it. 
The  Consolidated  Realty  and  The- 
ater corporation  made  a blanket 
deal  for  five  theaters  in  Chicago. 

In  Los  Angeles,  the  Garrick  will 
show  the  production  for  a week, 
following  a similar  engagement  at 
the  California. 


Uses  Full  Page  Space 
on  Select  Picture 

If  the  Select  picture  “A  Woman 
of  No  Importance”  may  serve  as 
a criterion,  exhibitors  are  offering 
more  co-operation  in  an  advertising 
way  than  ever  before.  For  the 
showing  of  Oscar  Wilde  story  at 
Clune’s  Broadway  theatre  in  Los 
Angeles,  Manager  Jay  Haas  used 
a full  page  advertisement  in  The 
Record. 

In  addition  to  such  a generous 
amount  of  space  being  alloted  the 
production  an  additional  source  of 
gratification  is  the  skilful  way  the 
page  has  been  arranged.  Select 
officials  feel  that  advertising  of 
this  character  cannot  help  but  be 
a benefit  to  the  industry  as  a 
whole. 


Stage  Player  Added  to 
Alice  Brady  Cast 

Another  addition  to  the  cast  of 
Alice  Brady’s  latest  Paramount 
picture,  “ Anna  Ascends  ” is  Grace 
Griswold,  one  of  the  leaders  of 
the  theatrical  workshop  movement 
and  well  known  for  her  work  on 
the  legitimate  stage.  She  has  done 
little  picture  work,  having  been  in 
but  three  pictures,  “ Disraeli,”  with 
George  Arliss.  “ Smiling  Through,” 
and  a Griffith  Production. 


Next  Playgoers  Release 
Is  Announced 

E MAN  SHE 
BROUGHT  BACK,” 

A a Charles  Miller  at- 
traction, is  announced  for  re- 
lease by  Playgoers  Pictures 
on  September  Z4th.  The  cast 
includes  Earle  Fox,  Doris 
Miller,  Frank  Losee,  Charles 
Mackay,  Donald  Russ,  Harry 
Lee  and  Frederick  Burton.  It 
is  in  five  reels,  from  the  story 
by  Jasper  Ewing  Brady  and 
directed  by  Charles  Miller. 
The  story  is  said  to  follow  a 
new  angle  based  on  the  ex- 
ploits of  the  Canadian  North- 
west Mounted  Police,  for  in 
this  case  the  trooper  found  it 
hard  to  be  a hero.  He  was 
handicapped  by  fear,  and  he 
knew  it;  he  was  ashamed  of 
it. 

This  release  follows  the 
Playgoers  attraction  “ Face  to 
Face  ” a romantic  mystery 
drama  featuring  Marguerite 
Marsh  and  Coit  Albertson, 
the  release  date  of  which  was 
September  17th. 


Suspense  Said  Strong 
in  “High  Seas” 

Suspense  is  said  to  be  employed 
to  marvelous  effect  in  “ On  the 
High  Seas,”  a new  Paramount  pic- 
ture in  w'hich  Dorothy  Dalton  and 
Jack  Holt  are  featured,  supported 
by  Mitchell  Lewis.  It  is  an  Irvin 
Willat  production. 

The  suspense  in  the  scenes  where 
the  liner  is  on  fire  and  Miss  Dalton 
refuses  to  be  hurried,  waiting  to 
dress  until  her  way  of  escape  is 
almost  barred  by  flames,  is  almost 
unbearable.  Paramount  states,  and 
her  final  rescue  brings  about  a 
situation  that  is  almost  unparal- 
leled. 

Miss  Dalton,  in  the  role  of  a care- 
fully reared  girl,  is  in  a leaky  open 
boat  with  two  stokers,  one  a brute, 
the  other  a gentleman.  She  is 
forced  to  bail  the  boat,  drink  and 
eat  scraps.  A sail  is  sighted  which 
proves  to  be  a plague  ship.  But 
they  board  her,  clean  ship  and  es- 
cape the  plague. 


Gus  Schlesinger,  General  Manager, 
Warner  Brothers  Foreign  Depart- 
ment. 


COMMERCIAL  FIBRE  CO.  OF  AMERICA,  Inc. 

Phone:  Madison  Square  4430  15  East  26th  Street 

SOLE  AGENTS  FOR 

FABBRICA  ITALIANA  LAMINE  MILANO 

“F.I.L.M.” 

Positive  raw  film  manufactured  in  Italy 
Ask  for  samples  and  prices 


Picture  Gets  Early  Play  Dates 

“Rich  Men’s  Wives’’  Given  Immediate 
Bookings  in  Many  Important  Cities 


1651 


September  30,  1922 


Hodkinson’s  Schedule  for  Fall 

Seven  Productions  Are  Listed  for 
Release  During  the  Autumn  Season 


Metro  to  Release  Stan 
Laurel  Comedies 

Metro  pictures 

CORPORATION  will 
act  as  the  distributing 
medium  for  a series  of  eight 
comedies,  presented  by  the 
Amalgamated  Producing 
company  and  starring  Stan 
Laurel,  it  is  announced  by  W. 

E.  Atkinson,  general  manager 
of  Metro.  The  first  two  of 
the  series,  “ The  Egg  ” and 
“The  Weak-End  Party,”  have 
already  been  completed  and 
are  scheduled  for  release 
within  the  immediate  future. 

Gill  Pratt  has  been  chosen 
as  director  of  the  staff.  His 
experience  of  eleven  years 
with  the  best  comedy  com- 
panies in  motion  pictures 
qualifies  him  admirably  to  ful- 
fill his  present  position.  Nor- 
man Tourag,  associate  direc- 
tor, has  for  the  past  three 
years  been  connected  in  an 
important  capacity  with 
Larry  Semon.  Clyde  Brock- 
man, formerly  with  Buster 
Keaton,  has  been  engaged  to 
provide  special  “ stunts  ” for 
the  series,  serving  in  the  same 
capacity  as  Percy  Penbrooke. 


Arctic  Feature  Praised 
by  Explorers 

Through  the  co-operation  of  the 
'Chicago  Daily  News,  “Nanook  of 
the  North,”  now  showing  at 
Orchestral  Hall  in  that  city,  was 
shown  last  week  at  a meeting  of 
the  famous  Adventurers’  club. 
Some  of  the  comments  follow : 

Ralph  Linton,  assistant  curator 
•of  North  American  Ethnology:  “It 
is  the  best  show  of  the  sort  that  I 
have  ever  seen.  It  is  entertaining 
and  at  the  same  time  has  great 
scientific  value.” 

Major  F.  J.  Franklin,  explorer, 
who  has  made  many  trips  to  the 
arctics:  “This  picture  greatly  im- 
pressed me.  I recognized  immed- 
iately that  it  was  the  real  thing.” 

R.  W.  Patterson,  member  of  the 
Arctic  Brotherhood : “A  story  of 
the  North  that  is  an  epic.  In  de- 
picting the  life  of  the  natives,  liv- 
ing and  climatic  conditions,  and 
topography,  the  best  picture  every 
filmed.” 

New  Owen  Moore  Com- 
edy Draws  Praise 

Select  branches  throughout  the 
country  are  conducting  private 
showings  incidents  to  the  booking 
of  “Love  Is  An  Awful  Thing,” 
starring  Owen  Moore,  which  has 
just  been  released  following  its 
successful  engagement  at  the 
Criterion  theatre,  New  York  city. 
In  starting  the  boys  out  on  these 
private  showings  General  Manager 
John  S.  Woody  asked  for  a little 
originality  and  it  is  appanent  that 
he  is  getting  it. 

Rae  Samuels,  widely  known  as 
“The  Blue  Streak  of  Ragtime,” 
who  attended  a showing  in  Seattle, 
says : “I  raved  over  ‘Reported 

Missing’  and  didn’t  think  they 
could  make  a picture  funnier,  but 
Owen  Moore’s  latest  sure  reaches 
the  highest  point  in  comedy.  If  I 
could  put  that  kind  of  comedy  in 
my  vaudeville  act  the  booking 
managers  would  have  to  get  the 
United  States  mint  to  pay  me.” 


THE  W.  W.  Hodkinson  Corpora- 
tion  announces  seven  produc- 
tions for  release  during  the  coming 
fall  season.  The  forthcoming  re- 
leases will  feature  such  well  known 
authors  of  the  present  day  as 
Myrtle  Reed,  Mary  Roberts  Rhine- 
hart,  Clara  Louise  Burnham  and 
Charles  K.  Harris  on  the  story 
side;  while  from  the  angle  of  pro- 
duction, the  schedule  will  present 
the  latest  screen  works  of  such 
prominent  producers  and  directors 
as  Hugo  Ballin,  Benjamin  Hamp- 
ton, Lloyd  Ingraham,  who  is  direct- 
ing under  the  auspices  of  the  Renco 
Film  organization;  Alan  Crosland, 
Ward  Lascelle,  and  C.  S.  Clancy. 
A screen  adaptation  of  Washington 
Irving’s  “The  Legend  of  Sleepy 
Hollow,”  with  Will  Rogers,  is 
among  the  releases. 

“The  Veiled  Woman,”  based  on 
Myrtle  Reed’s  story  of  mystery  and 
intrigue,  was  directed  by  Lloyd 
Ingraham  and  will  be  released  by 
Hodkinson  as  a Renco  Film  pro- 
duction. Marguerite  Snow  appears 
in  the  featured  role.  Mr.  Ingraham 
is  said  to  have  developed  the  screen 
version  in  such  a way  that  the  ele- 
ment of  suspense  is  sustained  to 
the  very  end. 

“Married  People,”  starring  Mabel 
Ballin,  was  produced  by  Hugo 
Ballin.  The  picture  is  of  the 
domestic  problem  type  and  is  des- 
cribed as  an  intensely  interesting 
subject  with  a wealth  of  exploita- 
tion possibilities. 

Irene  Castle  in  “Slim  (Shoul- 
ders,” which  has  already  been  given 
an  auspicious  premiere  at  the 
Broadway  Capitol,  New  York,  is 
also  included  on  the  Hodkinson  fall 
schedule.  The  famous  Castle  danc- 
ing steps  and  gorgeous  gowns  are 


IF  “the  proof  of  the  pudding  is 
the  eating,”  then  Harold  Lloyd 
has  certainly  provided  a tasty  dish 
in  his  first  five  part  feature, 
“Grandma’s  Boy,”  according  to 
Arthur  S.  Kane,  president  of 
Associated  Exhibitors,  the  basis  of 
judgment  being  the  telegrams  which 
lie  is  receiving  from  every  section 
of  the  country. 

Here  is  one  from  Ray  Grom- 
bacher  of  the  Liberty  theatre, 
Spokane  : “Accept  my  congratula- 

tions on  success  of  ‘Grandma’s  Boy’ 
which  I personally  claim  the  world’s 
greatest  audience  comedy  picture.” 
W.  C.  Mclntire  of  the  Rose 
theatre,  Burlington,  N.  C.  wires  as 
follows : “Harold  Lloyd’s  ‘Grand- 
ma’s Boy’  was  so  funny  that  time 
fairly  flew  by.  The  walls  fairly 
echoes  with  laughter.  Will  want 
an  early  return  date  on  it. 

From  Seattle,  Wash.,  dated 
September  13th:  “‘Grandma’s  Boy’ 
opened  September  9th,  Liberty 
theatre.  Quite  a number  of  people 
have  already  seen  it  four  times  and 
any  number  two  and  three.  All 
records  for  attendance  run  and 
audience  approval  will  undoubtedly 
he  smashed.” 


among  the  features  of  the  produc- 
tion. The  story  is  by  Charles  K. 
Harris,  and  Alan  Crosland  handled 
the  direction.  The  picture  is  al- 
ready playing  to  big  business  in 
first  run  theatres,  in  various  parts 
of  the  country  where  elaborate 
fashion  revue  shows  are  accom- 
panying the  presentations. 

Another  “Miracle  Man”  is  the 
claim  for  “Hearts’  Haven”  made 
by  the  Hodkinson  organization. 
This  subject  will  present  Robert 
McKim  in  the  leading  role.  The 
story,  portraying  the  triumph  of  an 
unswerving  faith  over  bodily  afflic- 
tion, is  from  Clara  Louise  Burn- 
ham’s popular  book.  It  was  pro- 
duced for  the  screen  by  Benjamin 
B.  Hampton. 

Colleen  Moore  appears  as  the  star 
of  “Affinities.”  This  is  rollicking 
comedy  based  on  the  story  by  Mary 
Roberts  Rinehart  and  presented  by 
Ward  Lascelle. 

The  screen  adaptation  of  Wash- 
ington Irving’s  classic,  “The  Legend 
of  Sleepy  Hollow,”  will  be  released 
under  the  title  of  “The  Headless 
Horseman.”  This  production  pre- 
sents Will  Rogers  in  the  role  of 
Ichabod  Crane.  C.  S.  Clancy  pre- 
sents the  film  version  of  the  famous 
tale  which  has  been  a literary 
favorite  of  young  and  old  for  the 
many  years  that  have  elapsed 
since  its  first  publication  in  Irving’s 
“Sketch  Book,”  a schoolroom 
standard  text  of  the  present  day. 

In  “Mind  Over  Motor”  is  pre- 
sented another  amusing  story  of 
Mary  Roberts  Rinehart.  This  is 
one  of  the  popular  “Tish”  stories. 
Trixie  Friganza  plays  the  leading 
role  in  the  film  production,  which 
is  being  presented  by  Ward  Las- 
celle. 


From  Indianapolis,  dated  Sep- 
tember 11th,  “Grandma’s  Boy” 
opened  at  the  Apollo  theatre  yes- 
terday to  record  breaking  business. 
Heavy  downpour  of  rain  could  not 
stop  people  from  waiting  in  line 
for  hours  trying  to  get  in. 

The  following  from  Omaha,  fol- 
lowing the  big  opening  at  the  Sun 
theatre : “ ‘Grandma’s  Boy’  opened 
to  tremendous  business.  Thousands 
turned  away  and  people  standing  in 
line  until  closing  time.” 


“Passions  of  the  Sea” 
Near  Completion 

Director  R.  A.  Walsh  is  taking 
interiors  for  “ Passions  of  the  Sea,” 
formerly  called  “ Captain  Black- 
bird,” at  the  Goldwyn  studios  and 
expects  to  finish  photography  on  the 
film  within  a few  days. 

“ Kid  ” McCoy  was  engaged  by 
Goldwyn  to  supervise  the  fight 
scenes  in  “ Passions  of  the  Sea  ” 
and  he  has  been  on  the  set  much  of 
the  time  since  the  return  of  Direc- 
tor Walsh  and  the  cast  from 
Tahiti. 


Famed  Norwegian  Novel 
Bought  by  Universal 

THE  Universal  Scenario 
Department  announces 
the  purchase  of  the  world 
screen  rights  to  “ The  Power 
of  a Lie,”  internationally 
famed  novel  by  Jonan  Bojer, 
leading  Norwegian  writer. 
This  book  has  been  hailed  as 
one  of  the  greatest  of  modern 
novels.  It  won  for  its  au- 
thor the  laurels  of  the  French 
Academy. 

Universal’s  acquisition  of 
the  novel  came  as  the  culmin- 
ation of  a hotly  contested  riv- 
alry among  several  film  com- 
panies. Moffat  Yard  & Co., 
the  American  agents  of  the 
Norwegian  writer,  were  be- 
seiged  by  offers  for  the  film 
rights.  The  novel  is  said  to 
have  material  for  the  making 
of  one  of  the  strongest  stor- 
ies ever  put  on  the  screen. 


“Golf”  Wins  Comment 
of  Sports  Writers 

Ihere  seems  to  be  much  irresis- 
tible stuff  in_  Larry  Semon’s  new 
comedy,  “Golf,”  that  the  newspaper 
cartoonists  and  sport  writers  can’t 
make  their  pencils  behave.  First 
he  won  the  top  of  the  sport  page  in 
the  Kansas  City  Star,  and  now 
comes  the  San  Francisco  Chronicle, 
which  divides  honors  between 
Larry  and  the  baseball  feature 
writer. 

Perhaps  the  reason  may  be  found 
in  some  of  the  remarks  of  Harry 
B.  Smith,  who  reviewed  the  picture 
at  the  California  for  the  Chronicle : 

“If  a lot  of  our  golfers  took  their 
their  royal  and  ancient  as  does 
Larry  Seamon,  they  might  get 
more  of  a kick  out  of  the  sport 
as  a pastime.  As  the  Semon 
comedy  unreeled  I tried  to  get  the 
golfing  frame  of  mind  in  order  to 
properly  criticize.  About  the  only 
admonition  I could  think  of  was 
‘ Keep  your  eye  on  the  ball.’  Larry 
did  everything  but  that.  It  was 
just  one  steady  laugh,  and  when 
golf  hands  me  that,  I’m  for  it!” 


McGregor  Selected  For 
“Cold  Courage’’  Role 

Malcolm  McGregor  is  to  have  the 
leading  role  in  “ Cold  Courage,”  the 
Metro  production  of  “ All  the 
Brothers  Were  Valiant,”  Ben  Ames 
Williams’  sea  story.  Irvin  V. 
Willat  is  to  direct  the  photoplay. 

It  was  less  than  a year  ago  that 
Mr.  McGregor,  formerly  a Yale 
swimmer,  was  selected  by  Rex 
Ingram  for  a prominent  part  in 
“ The  Prisoner  of  Zenda.”  His 
work  in  this  production  won  him  a 
long-term  contract  with  Metro. 
Soon  after  this  Allan  Holubar 
chose  him  for  the  principal  role  in 
“ Broken  Chains,”  the  Chicago 
News  $10,000  prize-winning  sce- 
nario. Upon  the  completion  of  this 
part  he  was  immediately  assigned 
to  play  in  “ Cold  Courage.” 

In  this  powerful  sea  story  Mr. 
McGregor  will  enact  the  part  of 
Joel  Shore,  an  apparently  cowardly 
sailor  who  develops  into  a real 
man.  Billie  Dove  is  the  only  other 
member  of  the  cast  selected  so  far. 
Other  well  known  players  will  have 
important  roles. 


More  Praise  for  Lloyd  Feature 

Telegrams  Continue  to  Come  In  With 
Congratulations  on  “Grandma’s  Boy” 


1652 


Motion  Picture  News 


“Hound  of  Basker- 
villes”  in  Photoplay 
Edition 

A SPECIAL  photoplay  edi- 
tion of  “ The  Hound  of 
Baskervilles,”  the  Sher- 
lock Holmes  story  which  is 
now  being  distributed  by  the 
Film  Booking  Offices  of 
America,  will  be  issued  by 
Grosset  and  Dunlap,  publish- 
ers. This  novel,  one  of  the 
three  Sherlock  Holmes  sto- 
ries by  Sir  Arthur  Conan 
Doyle  which  has  been  pub- 
lished in  novel  form  under  its 
own  name,  is  still  enjoying  a 
tremendous  sale  in  this  coun- 
try, and  is  counted  as  the 
most  mystifying  and  fascinat- 
ing novel  of  Sherlock  Holmes. 

The  photoplay  edition  of 
“ The  Hound  of  the  Basker- 
villes ” will  carry  a specially 
designed  jacket,  mentioning 
the  photoplay,  and  will  be  il- 
lustrated by  the  most  thrilling 
scenes  from  the  feature. 


Critics  Laud  “Eternal  Flame” 

New  York  Reviewers  Enthusiastic  In 
Praising  New  Norma  Talmadge  Release 


XTORMA  TALMADGE  in  “The 
1^1  Eternal  Flame,”  a First  Na- 
tional Attraction,  opened  at  the 
Strand  theatre,  New  York,  to 
crowded  houses  on  Sunday,  Sept. 
17.  Managing  Director  Joseph 
Plunkett  of  the  Strand  arranged 
an  effective  musical  accompaniment 
for  this  splendid  Joseph  M.  Schenck 
production. 

Motion  picture  critics  of  the  New 
York  newspapers  were  enthusiastic 
in  their  praise  of  Norma  Talmadge 
in  this,  her  latest  screen  vehicle. 
Following  is  the  substance  of  their 
comments : 

Herald — The  picture  is  more  con- 
sistently dramatic  than  “Smilin’ 
Through,"  and  there  are  sufficient 
intense  scenes  to  outfit  several  ro- 
mances. Miss  Talmadge  is  very 
moving,  playing  with  exceptional 
variety  in  her  different  moods. 


Times — It  is  unquestionably  a fine 
picture  because  it  presents  the  al- 
ways competent  Miss  Talmadge 
with  an  excellent  story,  intelligent 
direction  and  an  unusually  good 
supporting  cast. 

The  director,  Frank  Lloyd,  has 
made  a careful,  workmanlike  job 
of  the  whole  picture,  without  any 
undue  straining  for  effects. 

Tribune— Every  foot  of  it  is  in- 
teresting. How  could  it  fail  to  be, 
with  those  two  fascinating  people, 
Norma  Talmadge  and  Conway 
Tearle,  as  the  lovers? 

World — A remarkably  fine  per- 
formance by  Miss  Talmadge  and 
one  of  corresponding  excellence  by 
Conway  Tearle,  combined  with  a 
sincerity  of  direction  and  a splendor 
of  background,  make  it  a real  and 
holding  drama  of  the  screen. 


Max  Linder  Comedy  Wins  Praise 

Philadelphia  Reviewers  Like  Satire 
Note  of  “The  Three  Must-Get-Theres” 


Waterfront  Reproduced 
for  “Singed  Wings” 

Short,  winding  cobblestone 
streets,  along  the  sides  of  which 
rise  squalid,  bleached  buildings, 
here  a tenement  home  and  there  a 
greasy,  evil-smelling  restaurant, 
make  the  water  front  scenes  along 
the  San  Francisco  beachline  an  un- 
usual and  picturesque  setting  for 
“ Singed  Wings,”  Penrhyn  Stan- 
laws’  production  for  Paramount 
featuring  Bebe  Daniels. 

An  entire  district  of  the  North 
California  city  was- copied  at  the 
\\  est  Coast  Paramount  studios  for 
scenes  in  “ Singed  Wings.”  Al- 

Comedian  Makes  Mark 
in  Serious  Acting 

Raymond  Griffith,  comedian 
whose  first  dramatic  work  in  Mar- 
shall Neilan’s  “Fools  First”  estab- 
lished him  as  one  of  the  most  nota- 
ble actors  of  serious  roles  in  the 
films,  will  be  seen  in  “Minnie,” 
Neilan’s  newest  picture  for  First 
National. 

Griffith’s  work  in  “Fools  First” 
has  been  hailed  by  the  critics  as 
one  of  the  best  characterizations  of 
the  year.  He  has  been  called  the 
second  Henry  Walthall  of  the 
screen  as  a result  of  his  portrayal 
of  “The  Wop”  in  Neilan’s  crook 
picture. 

In  “Minnie,”  Griffith  is  given  a 
comedy  role,  that  of  the  enterpris- 
ing chewing  gum  salesman  and  ac- 
cording to  reports,  his  work  in  this 
picture  will  duplicate  his  success  in 
“Fools  First.” 

Jury  Says  Showing  of 
“Nanook”  is  Success 

Arthur  E.  Rousseau,  Pathe  Ex- 
port manager,  quotes  from  a Lon- 
don cable  just  received  from  Sir 
William  Jury  the  statement  that  the 
preliminary  United  Kingdom  trade 
showing  of  “Nanook  of  the  North” 
was  a great  success.  Sir  William 
holds  from  Pathe  distribution 
rights  in  the  Flaherty  Eskimo  epic 
for  Great  Britain  and  Ireland,  and 
is  said  to  have  initiated  an  exploita- 
tion campaign  for  the  picture  of  a 
character  and  scope  heretofore  un- 
known in  the  history  of  the  cinema 
trade  of  the  British  Isles. 


WHEN  Max  Linder's  feature 
length  burlesque,  “The 
Three  Must-Get-Theccs,”  an  Allied 
Producers’  and  'Distributor’s  cor- 
poration release,  was  shown  re- 
cently as  the  chief  attraction  at  the 
Aldine  theatre,  Philadelphia,  it  won 
quick  approval  of  critics  and  pub- 
lic. “ The  picture  as  a whole,”  said 
the  review  of  the  North  American, 
“ is  a gem  or  refined  slap-stick 
comedy.  Max  Linder’s  principal 
burlesque  is  of  the  sword  play  in 
the  motion  picture  version  of  ‘ The 
Three  Musketeers.’  The  perfect 
ease  and  nonchalance  with  which 
Linder,  as  Dart-in-Again,  over- 
comes the  most  terrible  obstacles 


A PATHE  announcement  of 
interest  to  exhibitors  fixes 
Oct.  22  as  the  release  date  for 
' Speed.”  This  latest  production 
starring  Charles  Hutchison  is  as- 
serted to  be  the  swiftest  moving, 
most  thrilling,  of  Patheserials. 
Froof  of  this  claim,  says  Pathe,  is 
contained  in  the  voluntary  testimon- 
ials of  eery  exhibitor  or  other  pic- 
ture expert  who  has  witnessed  the 
screening  of  the  opening  episodes. 

For  the  filming  of  Charles 
Hutchison’s  third  “stunt”  Pathe- 
serial  Producer  George  B.  Seitz  is 
declared  to  have  utilized  every  re- 
source acquired  in  his  long  and 
successful  career  as  a maker  of  this 
type  of  motion  picture.  The  story 
was  conceived  and  developed  to 
bear  out  the  preconceived  idea  of 
the  theme  and  the  title—"  Speed.” 
The  main  requirement  of  the  action 
was  clean-cut,  decisive,  realistic 
human  achievement  in  perilous  cir- 
cumstances and  in  scenes  succeed- 
ing each  other  with  the  maximum 
of  swiftness. 

With  this  object  in  view,  the  sup- 


and  overwhelming  numbers  of  ene- 
mies causes  riots  of  laughter.” 
“Those  who  enjoy  comedies  with 
a subtle  shaft  of  satire  will  be  re- 
galed effectively  by  ‘ The  Three 
Must-Get-Theres’,”  said  the  critic 
for  the  Inquirer.  “ The  keen  wit  of 
the  author  and  actor  will  be  ap- 
preciated alike  by'  those  who  have 
and  have  not  seen  the  serious  pres- 
entations of  ‘ The  Three  Mus- 
keteers,’ on  which  this  burlesque  is 
based.  Twentieth  century  slang 
runs  riotously  through  the  picture. 
Kings  and  queens  tumble  and  vel- 
vets are  torn.  Plume  hats  are 
chewed  by  hungry  donkeys  and  the 
most  burlesque  duels  are  fought.” 


porting  cast  was  selected  with  the 
utmost  care.  The  part  of  the 
heroine,  Lucy  Durant,  was  en- 
trusted to  beautiful  and  intrepid 
Lucy  Fox.  Harry  Semels,  an  out- 
standing figure  in  several  Seitz 
productions,  was  engaged  to  play 
Jim  Sprague,  who  has  a sufficient 
motive  to  sustain  a running  battle 
with  the  hero  from  the  beginning  to 
the  end  of  the  story.  Other  im- 
portant characters  are  played  by 
John  Webb  Dillon,  Cecile  Bonnel 
and  Winifred  Verina,  the  last 
named  winning  her  chance  by  first 
winning  a beauty  and  talent  contest 
in  which  two  hundred  New  York 
stage  examples  of  special  atractive- 
ness  were  entered. 


COMING  SOON 

PERFECT  PICTURES 

’*  NEITHER  SCREEN  NON  STAGE 

BUT  LIFE'S  WINDOW" 


“Speed”  to  Be  Released  Oct. 22 

Latest  Hutchison  Vehicle  Said  to  Be 
Most  Thrilling  of  All  Patheserials 


Publisher  Plans  Movie 
Edition  of  “Salome” 

ONE  of  the  most  promi- 
nent of  American  pub- 
lishers is  preparing  a 
new  edition  of  Oscar  Wilde’s 
“ Salome  ” to  be  illustrated 
by  photographs  of  scenes 
from  Nazimova’s  motion  pic- 
ture production  of  the  same 
name.  The  book  will  appear 
coincidentally  with  the  release 
of  the  photoplay,  it  is  ex- 
pected. 

It  will  mean  that  joined 
with  the  force  of  the  national 
publicity  campaign  for  Naz- 
imova’s “ Salome  ” will  be 
that  of  the  publisher’s  in  be- 
half of  the  new  Wilde  book. 
This  latter  will  doubtless  em- 
brace specially  prepared  win- 
dow displays  and  country- 
wide newspaper  advertising, 
with  a mention  of  the  photo- 
play,  necessarily.  Tie-ups  with 
the  book  stores  and  with  the 
book  departments  of  depart- 
ment stores  will  be  almost 
automatic,  and  the  returns 
from  such  co-operative  sales 
efforts  will  be  no  less  so. 


Like  “Tailor  Made 
Man”  in  Cleveland 

“Charles  Ray’s  ‘A  Tailor  Made 
Alan  has  many  scenes  in  it  which 
are  true  pantomine.”  said  the  critic 
for  the  Cleveland,  Ohio,  Press 
when  this  L nited  Artists  release 
was  shown  recently  at  Reade’s 
Hippodrome  theatre.  “Charles  Ray 
loses  his  bashfulness  in  ‘A  Tailor 
Made  Man ,”  wrote  the  reviewer 
for  the  Cleveland  News.  “Here 
we  see  Ray,  a typical  young  chap, 
enthusiastic  about  his  position, 
ever  seeking  to  increase  his  knowl- 
edge with  regard  to  world  affairs, 
always  on  the  alert  for  something 
new  that  will  be  of  assistance  to 
some  great  man  in  some  great 
industry,  making  love  in  the  modern 
way,  and  proving  to  a ‘waiting 
world’  that  clothes  do  make  the 
man.” 


Preferred  Executive  on 
Return  to  Coast 

Sam  Jaffc-,  business  manager  of 
Preferred  Pictures,  Inc.  which  dis- 
tributes through  the  A1  Lichtman 
corporation  has  left  New  York  for 
Los  Angeles  after  spending  a brief 
vacation  in  town.  Jaffe  will  reach 
Los  Angeles  in  time  to  get  busy  on 
two  new  pictures,  “ Are  You  a 
Failure?”  an  original  story  by  | 
Larry  Evans  which  Tom  Forman 
will  make  as  his  second  Tom  For- 
man  Production,  and  “ The  Hero,” 
which  will  be  directed  by  Gasnier. 


Record  Sized  Sign  Used 
for  “Monte  Cristo” 

One  of  the  largest  canvas  signs 
ever  used  to  advertise  a motion  pic- 
ture was  a feature  of  the  exploita- 
tion campaign  of  the  Grand  theatre, 
Columbus,  O.,  during  the  recent 
showing  of  “Monte  Cristo,”  the 
Fox  Special. 

The  sign  was  dropped  from  the 
roof  and  along  the  side  of  the 
building  and  extended  over  a 
stretch  of  five  floors.  It  was  69 
feet  long,  11  feet  wide;  the  letters 


September  j u , i p 2 2 


1653 


Good  Representation 
in  Philadelphia 

THE  productions  of  Un- 
ited Artists  corporation 
and  the  subsidiary  organ- 
ization, Allied  Producers  and 
Distributors  corporation,  were 
well  represented  in  various 
theatres  of  Philadelphia  last 
week.  Max  Linder’s  bur- 
lesque, feature-length  com- 
edy, “ The  Three  Must-Get- 
Theres  ” was  the  feature  at- 
traction at  the  Aldine,  while 
at  the  Palace  in  East  Market 
street,  Charles  Ray’s  “A 
Tailor  Made  Man,”  a United 
Artists  release,  was  drawing 
capacity  business.  The  Great 
Northern  and  the  Allegheny, 
two  of  the  biggest  outlying 
theatres  in  Philadelphia,  also 
were  showing  “A  Tailor  Made 
Man  ” to  good  business. 

Sidney  Bracy  Kept  Busy 
At  Universal 

Sidney  Bracy,  who  just  recently 
completed  the  “ heavy  ” characteri- 
zation in  “ The  Radio  King,”  Uni- 
versal serial,  is  playing  a principal 
role  in  support  of  Herbert  Rawlin- 
son  in  “ One  Wonderful  Night.” 
Bracy  had  no  sooner  played  the 
“ Radio  King  ” role  than  he  was 
chosen  for  one  of  the  central  roles 
of  “ Merry-Go-Round,”  the  forth- 
coming von  Stroheim  Universal- 
super-jewel. 

While  von  Stroheim  is  preparing 
and  shooting  preliminary  scenes, 
Bracy  is  portraying  an  odd  char- 
acter in  the  Rawlinson  picture. 


“If  I Were  Queen”  Out  Shortly 

Ethel  Clayton’s  First  Release  For 
F.  B.  O.  Said  Greatest  She  Has  Made 


THE  second  week  of  October 
will  see  the  release  of  the  long 
heralded  “If  I Were  Queen.” 
Ethel  Clayton’s  first  production  for 
release  through  the  Film  Booking 
Offices  of  America.  Every  effort 
has  been  made  to  introduce  Miss 
Clayton  as  an  F.  O.  B.  star  with 
the  best  picture  of  her  career,  and 
it  is  stated  that  “ If  I Were  Queen  ” 
is  the  most  artistic  and  elaborate 
photoplay  which  has  ever  been 
made  at  the  R-C  Studios. 

To  assure  Miss  Clayton  the  most 
capable  directorial  genius  possible 
Wesley  Ruggles  was  engaged^  to 
handle  the  megaphone  for  the  first 
Ethel  Clayton  F.  O.  B.  release. 
His  work  in  “If  I Were  Queen’ 
is  one  of  the  outstanding  features 
of  the  production.  His  treatment 
is  artistic  to  the  highest  degree 
and  he  has  handled  the  many  ro- 
mantic scenes  in  the  play  in  the 
most  colorful  manner. 

According  to  F.  O.  B.  officials, 
Miss  Clayton  has  never  had  such 
an  opportunity  to  allow  her  per- 
sonality full  play  as  in  “If  I Were 
Queen.”  A great  part  of  the  story 
is  laid  in  a mythical  Balkan  prin- 
cipality, with  the  star  cast  as  an 
American  girl  thrown  into  the  vor- 
tex of  its  intrigue  and  enmeshed  in 
a royal  romance.  Hurrying  to  the 
aid  of  a schooldays  companion, 
Princess  Oluf  of  Kosnia,  the  girl  is 
delayed  in  a neighboring  princedom, 
mistaken  for  the  princess  and 


Better  Business  for  You 

Clear-cut  films  make  satisfied  customers.  Satisfied  cus- 
tomers bring  more  business  to  you. 

American  Film  Company  Laboratories  are  film  printing 
experts.  A large  organization  of  highly  trained  men 
jealously  guard  our  reputation  for  excellence.  We  give 
you  better  films  at  no  greater  cost.  You  owe  it  to  your- 
self to  give  us  a trial.  Why  not  on  your  very  next 
order? 

NEGATIVES  STORED  FREE 
Write  for  full  particulars. 

Developing  Toning 
Printing  Editing 

Tinting  Titling 


Ordinary  film  reduced  to 
American  Standard  Safety 
Size. 

(Absolutely  fireproof  film 
passed  by  all  fire  under- 
writers.) 

A film  printing  capacity  of 
one  million  feet  weekly. 

American  Film 
Company 

Incorporated 
Laboratories 
6229  Broadway 
Chicago,  Illinois 
and  London,  England 

Samuel  S.  Hutchinson, 
President 


American  10  Points: 

1* — QUALITY.  Prints  known  for 
brilliancy  and  clearness.  Expert 
staff,  trained  by  years  of  experi- 
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courted  by  the  impetuous  young 
Prince.  These  scenes  allowed  Mr. 
Ruggles  to  present  elaborate  in- 
terior scenes  as  well  as  permitting 
Miss  Clayton  to  wear  regal  gowns 
and  coronation  robes  with  beauti- 
ful effect.  Seldom  has  such  color- 
ful romance  been  presented  on  the 
screen  as  in  this  sequence. 

A number  of  physical  thrills  are 
incorporated  in  the  picture,  a train 
wreck  is  presented  in  the  early  reels 
and  the  breaking  of  a dam  and 
flooding  of  the  valley  follows 
closely. 


“Our  Gang”  Comedy 
Gets  Place  Over  Feature 

The  tendency  of  reviewers  to 
award  prominence  to  superior  short 
subjects  is  again  noted  by  Pathe  in 
connection  with  “One  Terrible 
Day,”  the  first  of  the  Hal  Roach 
two-reel  children  and  animal  “Our 
Gang”  comedies. 

The  New  York  Post  reviewer 
wrote : “The  best  thing  on  the 

Rivoli  program  this  week  is  the 
funniest  comedy  shown  for  some 
time — ‘One  Terrible  Day,’  bringing 
forth  screams  of  laughter.  It  is 
just  a handful  of  youngsters  as- 
sisted by  some  clever  horses,  a 
monkey  and  barnyard  animals,  but 
is  worth  seeing.” 

“There  is  an  extremely  funny 
comedy  film  tacked  to  the  bill  at 
the  Rivoli,”  says  the  New  York 
World,  “called  ‘One  Terrible  Day,’ 
dealing  with  philanthropic  women 
and  slum  children.  It  had  them 
laughing  out  loud  yesterday,  which 
is  a real  accomplishment.” 


Work  Started  on  Leah 
Baird  Special 

With  arrangements  just  com- 
pleted for  a series  of  Leah  Baird 
special  productions  to  be  made  for 
Associated  Exhibitors  under  an 
agreement  between  Arthur  S.  Kane 
and  Arthur  F.  Beck,  her  manager, 
the  first  special  already  is  well 
under  way  at  the  Thomas  H.  Ince 
studio. 

Miss  Baird,  who  wrote  her  own 
scenario  for  this  picture  from  a 
four  act  play,  “ All  Mine,”  is  being 
supported  by  a trio  of  leading  men, 
Richard  Tucker,  Walter  McGrail 
and  Tom  Santchi.  Wallace  Worsley 
is  directing. 


r 


Jungle  Scenes  Prepared 
for  Minter  Release 

Mary  Miles  Minter’s  new  Para- 
mount picture,  directed  by  Charles 
Maigne  and  adapted  by  Will  M. 
Ritchey  from  Stephen  French 
Whitman's  novel,  “ Sacrifice,”  will 
shortly  take  the  company  into  jun- 
gle scenes,  representing  the  heart 
of  the  African  forest.  Semitropic 
locations  have  been  made  purely 
tropical  by  the  hands  of  the  studio 
experts  not  far  from  Hollywood. 
Thus,  these  African  scenes  will  be 
as  realistic  as  if  they  had  been 
taken  in  the  actual  wilds. 


“Oliver  Twist”  to  Open 
Kentucky  Theatre 

COLONEL  FRED 
LEVY,  franchise  holder 
of  Associated  First  Na- 
tional Pictures  in  Kentucky 
and  Tennessee,  announces 
that  his  new  Kentucky  thea- 
tre in  Lexington,  Ky.,  will 
open  early  in  October  with 
Jackie  Coogan’s  recently  com- 
pleted super-feature,  “ Oliver 
Twist.” 

“ I have  been  anxious  to 
book  a big  porduction  for  the 
new  theatre,”  said  the  Col- 
onel, “ and  really  did  not 
know  what  I would  select  un- 
til Sol  Lesser  gave  me  a peep 
at  Jackie’s  beautiful  produc- 
tion. Immediately  after  view- 
ing this  Dickens  classic,  my 
troubles  were  over  insofar  as 
the  opening  program  was  con- 
cerned.” 

The  new  Kentucky  theatre 
is  said  to  be  one  of  the  finest 
houses  in  the  entire  south. 


New  N.  Y.  Exploiteer  at 
Universal  Exchange 

W.  C.  Herrmann,  general  sales 
manager  of  the  Big  “ U ” exchange, 
the  distributing  center  for  Universal 
pictures  in  the  New  York  territory, 
reports  the  addition  of  a new  mem- 
ber to  the  Big  “ U ” exploitation 
staff.  The  newcomer  is  James  F. 
Biggin,  of  East  Orange,  for  several 
years  on  the  staff  of  the  Newark 
Star  Eagle. 

Biggin  will  assist  Fred  V. 
Greene,  Jr.,  exploitation  expert  in 
charge  of  the  Big  “ U ” exploitation 
department.  Greene  reports  that  he 
is  overwhelmed  by  requests  from 
exhibitors  anxious  to  have  exploita- 
tion co-operation  in  putting  over 
their  programs. 

Universal  Buys  “Bavu,” 
Russian  Melodrama 

Universal  has  bought  the  screen 
rights  to  “ Bavu  ” the  Russian 
melodrama  produced  in  New  York 
last  winter.  Word  of  the  purchase 
was  received  this  week  from  the 
Universal  home  office. 

It  is  understood  that  the  play  will 
be  made  into  an  all  star  screen 
feature. 

“ Bavu  ” was  written  and  pro- 
duced by  Earl  Carroll  at  the  Car- 
roll  theatre.  It  is  a mystery  melo- 
drama. 

Universal  officials  say  it  embodies 
phases  of  characterization  and 
action  never  before  attempted  on 
the  screen. 


Two  Additions  to  Cast 
of  Ferguson  Film 

Two  noteworthy  additions  have 
been  made  to  the  cast  of  Elsie  Fer- 
guson’s new  Paramount  picture, 
“ Outcast,”  which  Victor  Fleming 
is  now  directing  at  the  Long  Island 
studio.  John  Davidson,  who  played 
in  Cecil  B.  DeMille’s  production, 
“ Fool’s  Paradise  ” and  “ Saturday 
Night,”  will  have  the  role  of  a 
Spanish  heavy,  while  William  Da- 
vid, who  played  with  Charles 
Cherry  and  Francine  Larrimore  in 
“ Scandal  ” and  was  prominent  in 
the  Paramount  production,  “ The 
Copperhead,”  has  been  assigned  to 
an  important  role. 


1654 


Motion  Picture  News 


Atlantic  City  Beauty 
Wins  Contract 

ONE  of  the  big  features 
of  the  tremendous  At- 
lantic City  Pageant 
which  just  closed  was  the  In- 
ter-city Beauty  Contest, 
wherein  the  prettiest  girls 
from  fifty  - eight  American 
citeis  participated. 

Realizing  the  necessity  for 
new  screen  material  and  real- 
izing, too,  that  no  better  op- 
portunity would  ever  present 
itself  for  the  selection  of  such 
material,  Arrow  Film  Corpor- 
ation decided  to  etioose  from 
those  representative  Ameri- 
can beauties,  one  girl,  to  be 
started  upon  a screen  career. 

Miss  Edria  Fisk  of  Tren- 
ton, N.  J.,  was  the  girl  upon 
whom  it  was  decided  to  be- 
stow the  award  and  she  was 
accordingly  presented  with  a 
contract  on  the  stage  of 
Wood’s  Theatre,  Atlantic 
City,  on  the  evening  of  Sep- 
tember eleventh,  co-incident 
with  the  premiere  presenta- 
tion of  “ Night  Life  in  Holly- 
wood,” under  the  terms  of 
which  she  will  begin  work 
almost  immediately  in  “ Jac- 
queline,” a forthcoming 
James  Oliver  Curwood  pic- 
ture, produced  by  Pine  Tree 
Pictures,  Inc.,  and  directed  by 
Dell  Henderson. 


St.  John  in  Under-water 
Two  Reeler 

A1  St.  John’s  first  two-reel  special 
comedy  for  Fall  release  has  been 
completed,  according  to  announce- 
ment by  the  Fox  Film  Corporation. 
It  is  called  “All  Wet”  and  a great 
part  of  the  action  takes  place  under 
water. 

A1  St.  John’s  experiences  with 
various  types  of  sea  monsters, 
after  his  home  had  been  washed 
some  distance  from  the  shore,  is 
said  to  provide  a number  of  unusual 
comedy  situations  for  “All  Wet.” 

The  comedy  starts  off  where 
most  feature  pictures  end — on  the 
hero  and  heroine’s  wedding  night. 
They  spend  their  honeymoon  close 
to  the  sea — too  close  in  fact — and 
one  morning  they  arise  to  find 
various  kinds  of  sea  going  crea- 
tures making  themselves  at  home 
in  various  parts  of  the  house. 

A1  St.  John  not  only  plays  the 
star  part  in  “All  W et,”  but  he 
wrote  the  scenario  and  directed  the 
picture.  He  is  supported  by  a cast 
of  well-known  comedy  artists. 


Bessie  Love  Supports 
Youthful  Star 

Bessie  Love  will  portray  the  lead- 
ing feminine  roles  in  support  of 
little  Arthur  Trimble  in  the  entire 
series  of  twelve  two-reel  comedy 
dramas,  according  to  Producing  Di- 
rector Frederick  G.  Becker,  who  is 
now  filming  the  third  of  the  series. 
A contract  to  this  effect  has  been 
signed,  according  to  advices  from 
the  Hollywood  Studios,  Inc.,  where 
the  pictures  are  being  made. 

Robert  N.  Lee,  brother  of  Row- 
land Lee,  Fox  director,  is  now 
working  on  the  continuity  for  the 
fourth  production. 


Mae  Murray  Unit  Goes  to  Coast 

Larger  Studio  Needed ; Productions 
to  Be  Made  in  California,  Europe 


M\E  MURRAY,  Robert  Z. 

Leonard,  her  director;  and  a 
technical  staff  left  New  York 
Thursday  for  Hollywood,  where  the 
Metro  star’s  next  picture,  “ Coro- 
nation,” will  be  made. 

Announcement  of  this  was  made 
by  William  E.  Atkinson,  general 
manager  of  Metro  Pictures  corpor- 
ation, distributors  of  Miss  Murray’s 
photoplays. 

Need  of  studio  room  more  ample 
than  that  provided  by  any  eastern 
motion  picture  plant  is  one  deter- 
mining reason  for  the  transference 
of  Mae  Murray’s  production  activ- 
ities to  the  west  coast,  according  to 
Mr.  Atkinson.  . This  new  Mae 
Murray  picture  is  to  be  the  most 
gigantic  and  lavish  of  any  she  has 
attemtped. 

This  picture  will  be  made  partly 
in  California,  and  partly  in  Eu- 
rope. In  fact  it  is  but  the  first  of 
the  coming  series  of  Tiffany  Pro- 
ductions which  will  call  for  loca- 
tions both  in  this  country  and 


abroad.  There  is  a tendency  of 
some  stability  now  to  seek  foreign 
backgrounds  in  foreign  countries. 
The  insistence  upon  absolute  realism 
by  Mr.  Leonard  has  prompted  him 
to  the  decision  to  make  the  Euro- 
pean episodes  of  “ Coronation  ” in 
the  country  where  the  story  calls 
for  their  occurrence. 

Coincident  with  his  announcement 
of  the  departure  of  Miss  Murray 
and  her  husband  for  Hollywood, 
Mr.  Atkinson  made  public  the  pur- 
chase for  this  star  of  the  recent 
Broadway  success,  “ The  French 
Doll,”  presented  for  a long  and 
prosperous  run  in  New  York  by 
Ray  Goetz.  Like  “ Coronation,” 
parts  of  “The  French  Doll”  call 
for  foreign  backgrounds ; and  for 
these  Miss  Murray  will  make  a 
second  trip  to  Europe.  The  itiner- 
ary of  the  Mae  Murray  company 
will  be  to  Hollywood  for  some  of 
the  episodes,  thence  to  Europe  for 
the  remainder,  before  returning  to 
New  York  for  cutting  and  titling 


Universal  Short  Subject  Plans 

High  Standards  For  These  Releases  are 
Set ; Jack  London  Series  are  Included 


UNIVERSAL’S  new  1922-3 
short  subjects  program  had 
its  inception  this  week  with  the 
release  of  “White  and  Yellow,”  the 
first  two-reeler  in  the  Jack  London 
fish  patrol  series,  starring  Jack 
Mulhall.  This  marks  the  begin- 
ning of  one  of  the  strongest  two 
reeler  series  ever  put  out,  Univer- 
sal sales  officials  assert. 

Three  high  class  series  of  two- 
reelers  now  are  under  way.  The 
first  is  a series  of  six  new  rounds  of 
“The  Leather  Pushers,”  starring 
Reginald  Denny,  the  star  of  the 
first  six,  and  directed  by  Harry 
Pollard,  who  made  the  original 
series.  “ The  Leather  Pushers,” 
rounds  7 to  12,  also  will  be  released 
as  a Universal-Jewel-Collier  series, 
by  reason  of  the  appearance  of  the 
stories  in  Collier’s. 

The  second  short  reel  series  to  be 
put  into  production,  and  which  al- 


ready is  being  released,  is  “The 
Fish  Patrol  Series,”  adapted  from 
Jack  London’s  famous  stories. 

The  third  two-reel  series  being 
made  by  Universal  is  a “Lumber 
Jack”  series  starring  Roy  Stewart, 
who  recently  starred  in  “The  Radio 
King,”  a Universal  scientific  chap- 
ter-play. The  series  is  being  made 
in  the  lumber  camps  of  the  Cali- 
fornia mountains.  Robert  Hill  is 
the  director. 

The  first  release  of  the  Lumber 
Jack  series  is  “Giants  of  the  Open,” 
to  be  put  out  September  25.  The 
others  will  follow  every  third  week. 
In  addition  to  the  new  series  of 
selected  two  reel  subjects,  Univer- 
sal has  edited  the  pick  of  Harry 
Carey’s  .celebrated  western  dramas 
of  several  years  ago,  and  will  re- 
lease eight  of  them,  beginning  with 
“The  Wrong  Man,”  scheduled  foi 
October  2. 


“Zenda”  Wins  Critic’s  Praise 

Toronto  Reviewer  Lauds  Photodrama; 

Says  It  Is  Done  as  Only  Ingram  Can 


uT'HE  PRISONER  OF 
1 ZENDA”  is  a romance 
done  with  genuine  distinction.  It 
is  the  first  picture  of  the  new  sea- 
son that  I am  going  to  list  among 
the  best  photoplays  of  the  year. 
It  is  a pleasant  change  to  be  able 
to  recommend  without  qualifica- 
tions a new  movie  drama.” 

So  writes  the  special  motion  pic- 
ture reviewer  of  the  Toronto  Sun- 
day World  in  his  weekly  digest  of 
photoplays.  The  critic  devotes  more 
than  a column  of  space  to  an  ap- 
praisal of  the  merits  of  Rex 
Ingram’s  production  for  Metro  Pic- 
tures Corporation  of  “The  Prisoner 
of  Zenda,”  which  began  a run  in 
a leading  theatre  in  the  Canadian 


city.  The  account  continues  in  part 
as  follows : 

“There  are  a lot  of  reasons  why 
‘The  Prisoner  of  Zenda’  is  a photo- 
drama that  can  be  recommended. 

“The  producer  has  given  us 
Anthony  Hope’s  story,  and  has 
caught  in  a marked  degree  the 
romantic  spirit  of  the  novel.  It  is 
a long  time  since  I have  seen  in  a 
picture  as  much*of  the  feeling  of 
romance.  If  costume  dramas  could 
all  be  done  as  Rex  Ingram  does 
them,  they  would  soon  be  the  most 
popular  type  of  screen  offering. 
Unfortunately,  he  is  one  of  the  few 
men  who  can  make  you  feel  that 
you  are  in  France,  or  Ruritania  or 
the  Argentine,  or  wherever  the  ac- 
tion of  his  story  happens  to  be. 


Houdini  Feature  Will 
Have  Road  Show 

tt'TP'HE  Man  from  Be- 
yond,” Houdini’s  spe- 
cial feature  which 
scored  a success  during  its 
recent  run  at  the  Times 
Square  theatre,  New  York, 
and  which  is  now  being  sold 
on  the  states  rights  plan,  will 
be  routed  as  a road  show  in  a 
number  of  territories  through- 
out the  country  this  season. 

This  show  is  called  the 
Houdini  Wonder  Show  of 
1922.  It  consists  of  “The 
Man  from  Beyond,”  which  is 
its  principal  component  part, 
and  a program  of  spiritualism 
and  mystery,  prepared  by 
Houdini  and  presented  by 
mystifiers  of  his  selection. 

The  Wonder  Show  is  being 
booked  in  the  New  York  ter- 
ritory by  Sam  Zierler  of 
Commonwealth  Picture  Cor- 
poration which  has  bought 
“ The  Man  from  Beyond  ” for 
New  York  and  Northern  Jer- 
sey. 


“Praise  Is  Superfluous” 
Says  “Life’s”  Critic 

Robert  E.  Sherwood,  the  picture 
reviewer  of  Life,  was  unable  to  be 
present  at  the  opening  of  the  run  of 
Harold  Lloyd’s  “Grandma’s  Boy” 
at  the  Mark  Strand,  New  York,  but 
he  sent  a letter  to  Arthur  S.  Kane, 
president  of  Associated  Exhibitors, 
thanking  him  for  the  invitation. 

In  his  letter  Mr.  Sherwood  re- 
called the  preview  of  the  picture 
which  he  had  had  in  California  in 
company  with  Bebe  Daniels  and  Mr. 
Lloyd  himself. 

“ Best  wishes  for  the  success  of 
‘ Grandma’s  Boy  ’ are  conventional 
but  superfluous,”  concluded  Mr. 
Sherwood’s  letter. 


“The  Jellyfish”  New 
Standing  Vehicle 

The  newest  starring  vehicle  of 
Wyndham  Standing,  just  completed 
is  “ The  Jellyfish,”  which  Pro- 
ducers’ Security  claims  will  be  one 
of  the  really  big  screen  classics  of 
the  year.  It  is  a Smith  Cadwell 
production  and  deals  with  a molly- 
coddle son  of  a rich  man  who  pre- 
ferred chasing  butterflies  to  a 
business  career. 

In  support  of  Wyndham  Stand- 
ing is  J.  Barney  Sherry  and  Doro- 
thy MacKaill.  Hamilton  Smith 
directed  the  picture. 

The  Producers’  Security  Corpor- 
ation will  handle  the  releasing  ar- 
rangements. 


Selig  Serial  Gets  First 
Run  Bookings 

Reports  coming  in  from  terri- 
torial distributors  of  the  Selig  wild 
animal  serial,  “The  Jungle  God- 
dess,” show  many  first  runs  being 
given  the  Export  & Import  release. 

The  latest  word  comes  from  Tom 
Brannon  of  the  Eltabran  Film  Com- 
pany, Atlanta,  Ga.,  which  controls 
the  southern  rights  to  the  serial,  to 
the  effect  that  he  has  booked  it  over 
the  Southern  Enterprise  circuit  of 
houses.  He  has  also  secured  a first 
run  in  Macon  at  the  Criterion. 


September  j u , 1922 


1655 


NEW  THEATRE 

Construction  & Equipment 

P R O J E CT ION  Department  c a m e » * 

P.  M.  ABBOTT - TECHNICAL  EDITOR 


Proper  Way  to  Build  Chamber  for 

Reception  of  Organ 

Walls  of  Swell  Boxes  Must  Be  Perfectly  Smooth  and  Free  from  Moisture 


THE  Technical  Expert  of  the  Amer- 
ican Photo  Player  Company  dis- 
cusses the  proper  way  for  building 
a chamber  for  the  reception  of  a theatre 
organ : 

Due  to  different  architectural  concep- 
tions and  also  due  to  limited  or  unfavora- 
ble space  in  theatres  already  built  it  is  not 
always  possible  to  place  an  instrument  of 
the  size  desired  in  the  space  allotted  or 
available.  These  conditions  are  met  by 
building  the  organ  as  a divided  instrument, 
arrangements  of  the  different  parts  being 
so  designed  to  give  the  most  harmonious 
results  both  from  an  acoustical  as  well 
as  mechanical  viewpoint. 

The  installation  should  be  arranged  so 
that  the  acoustic  qualities  of  the  theatre 
are  best  served.  To  this  end  special 
thought  should  be  given  in  preparing  the 
correct  scales  and  wind  pressures  best 
adapted  to  the  requirements  of  each  indi- 
vidual installation,  the  final  tone  regula- 
tion and  voicing  being  done  in  the  theatre 
or  auditorium  itself. 

Organs  are  built  in  enclosures  called 
swell  boxes  which  allow  (through  the 
means  of  expression  shutters  which  are 
controlled  by  the  organist),  the  increas- 
ing and  decreasing  of  the  volume  of 
sound.  More  frequently,  however,  organ 
chambers  are  built  in  some  suitable  loca- 
tion in  the  theatre.  These  chambers  are 
so  constructed  that  an  opening  of  proper 
size  is  provided  to  which  the  expression 
shutters  are  fastened. 

These  chambers  in  a new  theatre  should 
be  built  of  concrete  or  brick  or  tile  and 
when  complete  the  walls  of  these  chambers 
should  be  perfectly  smooth,  in  fact  as 
smooth  as  the  walls  of  a living  room  and 
must  be  perfectly  dry  at  the  time  the  organ 
is  installed  and  must  always  be  free  from 
moisture  or  any  great  changes  in  tem- 
perature. 

In  a building  already  existing  it  is  cus- 
tomary to  provide  organ  chambers  which 
are  constructed  of  2 ft.  4 in.  or  2 ft.  6 in. 
studding  to  which  fire  proof  lath  is 
fastened  and  a heavy  coat  of  plaster  ap- 
plied. both  on  the  inside  and  outside  of 
the  chamber.  The«e  plaster  walls  Jre  then 


The  Exhibitor  Should  Know 

The  Editor  of  this  department  feels 
there  is  a lack  of  authentic  information 
on  organs  for  motion  picture  theatres. 
Upon  request,  the  American  Photoplayer 
Company  gave  their  hearty  cooperation 
in  submitting  the  article  herewith  pres- 
ented dealing  with  the  construction  of 
the  organ  chamber.  In  submitting  this 
article,  H.  J.  Werner,  President,  adds: 

“ We  are  enclosing  herewith  our  Tech- 
nical Expert’s  opinion  as  to  what  is  the 
proper  way  for  building  a chamber  for 
the  reception  of  an  instrument.  In  this 
connection,  too  much  publicity  cannot  be 
given  to  the  importance  of  proper  cham- 
bers, which  have  so  much  to  do  with 
the  tonal  results  of  the  instrument,  and 
we  are  elaborating  on  this,  as  it  is  of  the 
utmost  importance  that  the  theatre  owner 
cooperate  with  the  organ  builder  to  the 
fullest  extent,  as  in  this  manner  the  best 
results  are  obtained.” 

The  organ  has  a big  two-fold  purpose. 
— it  is  not  intended  (excepting  in  the 
smaller  theatres)  to  replace  the  orchestra 
of  a big  theatre,  or  the  theatre  that  uses 
a reasonable  number  of  musicians.  It  is 
supposed  to  augment,  assist  and  cooper- 
ate with  the  musicians  to  give  a better 
class  of  music  to  the  public  at  an  econo- 
mical cost  to  the  theatre,  but  it  rests  in 
the  theatre  as  a bulwark  of  protection 
against  every  contingency,  and  it  makes 
it  possible  for  the  theatre  man  should 
conditions  in  his  particular  locality  be 
such  that  he  must  dispense  with  his  or- 
chestra, that  he  sits  in  the  position  to  do 
so  and  to  cooperate  with  absolute  effi- 
ciency. 


given  another  coat  of  fine,  hard,  finish 
whiting  so  that  they  are  perfectly  smooth 
and  clean  and  dry. 

The  opening  in  these  chambers  to  which 
the  expression  shutters  are  fastened  are 
made  to  measurements  furnished  by  the 
organ  builder.  In  the  front  of  these  open- 
ings there  is  usually  a grille  work  of  some 
kind  designed  by  the  architect  to  conform 
with  the  general  architectural  require- 
ments of  the  building  and  these  grilles 
at  the  same  time  conceal  the  operation  of 
the  expression  shutters  which  are  placed 
in  the  rear  of  the  grille.  The  openings  of 
these  grilles  should  be  ample  to  allow  the 
full  volume  of  the  organ  to  go  into  the 


auditorium  without  any  of  it  being  lost  or 
retained  within  the  organ  chambers. 

It  is  also  of  great  value  that  the  theatre 
provide  a proper  amount  of  light  in  the 
chamber  so  that  the  tuner  can  do  his  work 
properly.  If  an  organ  is  designed  in  one 
unit  the  floor  measurements  that  are  re- 
quired for  an  organ  built  as  per  the  speci- 
fications tabulated  on  page  1662  would  be 
10  ft.  3 in.  wide,  10  ft.  3 in.  high  and 
7 ft.  6 in.  deep.  If  the  instrument  is 
built  divided  with  a section  on  each  side 
of  the  building  or  otherwise  distributed  it 
will  require  approximately  6 ft.  6 in.  in 
depth  and  the  same  width  and  height  as 
quoted  above,  for  that  section  containing 
the  pipes,  and  width  as  given  above  for 
the  section  which  contains  the  traps  and 
percussions. 

However  there  is  no  fixed  method  in 
vogue,  it  always  being  the  aim  to  make 
the  division  so  that  the  best  tonal  results 
will  be  obtained.  The  purchaser  gets  the 
best  results  as  a rule  when  he  has  his 
architect  cooperate  with  the  organ  builder 
and  through  this  cooperation  both  the 
builder  and  owner  are  able  to  expect  the 
best  results. 

If  the  specification  herewith  presented 
were  intended  to  be  placed  as  a divided  in- 
strument a very  good  division  would  be 
as  follows : 

On  one  side  of  the  theatre  would  be 
placed  the  flutes,  violin,  vox  humana  and 
on  the  opposite  side  the  trumpet,  baritone 
and  the  pedal  bass  Flute  16'. 

If  traps  and  percussions  are  added  to 
this  instrument  the  division  would  be  on 
these  lines.  The  flute,  violin,  vox  humana, 
chrysoglott,  the  drums  with  cymbal  and 
small  traps  on  one  side  and  on  the  op- 
posite side  the  baritone,  trumpet,  pedal 
bass  flute  16',  chimes,  xylophone  and  or- 
chestral bells  would  be  placed. 

In  a further  discussion  concerning  the 
organ  for  the  Motion  Picture  Theatre. 
H.  J.  Werner,  president  of  the  American 
Photo  Player  Company  explained : 

“ It  is  my  opinion  that  a great  manv 
theatre  men  count  the  number  of  pipes  in 
an  organ  and  base  their  opinion  as  to  the' 
( Continued  on  page  1662) 


1656 


Motion  Picture  News 


Motion  Picture  Theatre  design  by  H.  Van  dcr  Lyn,  Atelier  Hirons,  N.  Y.  C.  awarded  first  mentioned  place  in  Remix  Art  Institute  of  Design 

Competition. 


Motion  Picture  Theatre  Plans 
Awarded  First  Place  in  Competition 


Jury  of  Awards,  Beaux  Art  Institute  of  Design  designates  two  lay  outs 


AMOVING  picture  theatre  is  to  be 
built  on  a level  rectangular  plot 
having  a frontage  of  loo'-o"  on  an 
important  street  and  a depth  of  i75'-o". 
The  purpose  of  this  theatre  is  naturally 
the  showing  of  motion  pictures,  but  at  the 
same  time  an  orchesua  and  other  forms 
of  entertainment  will  be  used  in  conjunc- 
tion with  the  pictures,  and  in  the  study  of 
the  problem,  the  following  provisions 
should  be  made  to  this  effect. 

“ The  stage  behind  the  curtain  upon 
which  the  projections  are  thrown  shall 
have  a depth  of  approximately  2o'-o".  and 
in  connection  with  this  stage  there  shall 
be  dressing  rooms  and  other  accessories. 
In  front  of  the  curtain  space  for  an  or- 
chestra of  twenty  (20)  musicians  shall 
be  provided. 

“ The  ticket  office,  lobbies,  staircases, 
offices,  smoking  and  toilet  rooms,  etc., 
shall  be  so  arranged  that  the  control,  con- 
venience of  the  patrons,  and  economy  of 
operation  and  space  shall  be  as  great  as 
possible.  Exit  courts  not 
less  than  io'-o"  wide,  open 
to  the  sky,  shall  be  left  at 
each  side  of  the  building, 
and  sufficient  exits  shall 
be  provided  so  that  the 
theatre  can  be  emptied 
within  three  minutes. 

“ In  studying  the  seat- 
ing capacity  of  the  thea- 
tre, while  it  is  of  impor- 
tance that  this  shall  be  as 
large  • as  possible,  at  the 
same  time  it  should  be  re- 
membered that  a good 


New  Use  for  Ultra  Speed  Comera 

ANEW  phase  in  the  use  of  motion 
pictures  for  educational  purposes  is 
to  be  adopted  by  the  Athletic  De- 
partment of  the  University  of  Missouri. 

In  the  future,  athletes  at  the  University 
are  to  be  given  training  by  motion  pic- 
tures. A camera  recently  presented  the 
University  by  alumni  and  business  men 
will  be  fitted  with  a slow  motion  attach- 
ment which  will  make  it  possible  to  pro- 
ject the  movements  of  an  athlete  on  the 
screen  permitting  close  study  which  may 
be  analyzed  and  copied  by  others.  By 
filming  the  work  of  athletes  who  develop 
exceptional  ability,  the  University  ex- 
pects to  build  up  a library  covering  vir- 
tually every  phase  of  sport. 


view  of  the  screen  from  every  seat  is  es- 
sential, and  that  the  comfort  and  conven- 
ience of  the  patrons  should  not  be  sac- 
rificed. A certain  number  of  the  higher 
priced  seats  shall  be  provided  in  loggias 


or  open  boxes,  either  on  the  floor  or  in 
the  balcony,  and  a space  reserved  for 
‘ standing  room’.” 

The  above  are  the  specifications  ar- 
ranged by  the  Committee  01.  Architecture 
on  the  subject  of  the  Beaux  A^t  Institute 
of  Design  competition  on  “ A Motion  Pic- 
ture Theatre.”  The  Jury  of  Awards  com- 
posed R.  M.  Hood,  F.  A.  Godley,  F.  C. 
Hirons,  E.  V.  Meeks,  H.  B.  Herts,  W. 
Van  Alen,  H.  C.  Butler,  \V.  K.  Rainsford, 
H.  W.  Gardner  and  A.  E.  Flanagan. 
AWARDS : 

First  Mention  Placed ■ L.  B.  Christ- 
man, J.  M.  Franklin,  Carnegie  Inst,  of 
Tech.;  H.  Van  Der  Fyn,  Atelier  Hirons, 
N.  Y.  C. 

First  Mention ■ C.  Landefeld,  J.  W. 
Minick,  F.  O.  Anderson,  J.  C.  Topnick, 
E.  W.  Klee,  Carnegie  Inst,  of  Tech.;  W. 
Conley,  Columbia  Univ.;  A.  E.  Thomas, 
Dallas  Archtl.  Club;  R.  F.  Linder,  Atelier 
Denver;  J.  W.  Hanson.  Atelier  Hirons, 
N.  Y.  C. ; H.  F.  Baldwin,  F.  R.  Vernon 
and  M.  S.  Dimmock,  Mass. 
Inst,  of  Tech.;  R.  Dam- 
berg,  Univ.  of  Minnesota. 

The  set  of  plans  shown 
are  the  work  of  H.  Van  der 
Lyn,  Atelier  Hirons,  New 
York  City.  They  show  a 
well  planned  and  arranged 
theatre. 

The  exterior  front  view 
of  the  house  is  well  worth 
inspection  as  it  suggests  a 
type  of  construction  that 
might  well  be  followed  in 
( Continued  on  page  1664) 


September  jo,  1922 


1657 


Approval  Worth  While 


TT  THEN  a great  industry  in  the  course  of  its 
" ^ ordinary  development  requires  the  service  or 
equipment  of  another  industry,  it  is  axiomatic  that  such 
selection  is  made  only  after  careful,  exhaustive  study 
of  the  merits  of  various  factors  in  that  industry. 

YT7HEN  Mr.  George  Eastman,  of  the  Eastman 
" " Kodak  Company,  in  consultation  with  Russell 
B.  Smith  Engineers,  awarded  us  the  contract  for  the 
seating  of  the  EASTMAN  THEATRE  he  paid  us 
one  of  the  greatest  compliments  we  have  ever  received, 
and  incidentally  endorsed  the  good  judgment  of  the 
theatre  owners  of  America. 


j®nfticati  /Seating  C(orapani! 

NEW  YORK  CHICAGO  PHILADELPHIA  BOSTON 

113  W.  Fortieth  St.  10  E.  Jackson  Blvd.  705,  250  South  Broad  St.  77-D  Canal  St. 


1658 


Motion  Picture  News 


Society  Motion  Picture  Engineers  Benefit 
All  Phases  of  Industry 


IT  is  interesting  to  note  the  far  reaching  and 
beneficial  influence  that  the  various  papers 
presented  at  conventions  of  the  Society  of  Mo- 
tion Picture  Engineers  have  had  on  the  design 
of  motion  picture  theatres,  laboratories,  projec- 
tion studios,  etc. 

We  can  therefore  look  forward  with  keen  an- 
ticipation to  those  papers  which  will  be  presented 
at  the  coming  fall  meeting  of  this  society  which 
will  be  held  at  the  Power  Hotel,  Rochester, 
N.  Y.,  on  the  dates,  October  9-12  inclusive. 

It  is  extremely  gratifying  to  those  who  are 
lending  their  unselfish  efforts  in  promoting  this 
Society,  to  note  that  the  majority  of  new  the- 
atres now  constructed  always  incorporate  some 
new  thoughts  brought  out  in  the  works  of  the 
Society. 

There  is  no  better  source  that  the  up-to-date 
theatre  which  is  already  constructed  or  the 
theatre  which  is  to  be  constructed,  can  look  to 
for  authentic  information  on  the  best  proced- 
ure and  data  to  follow  in  embodying  all  the 
new  and  desirable  features  for  a modern  motion 
picture  house  than  the  transactions  and  the  au- 
thorities embodied  in  the  Society  of  Motion 
Picture  Engineers. 

To  convey  an  idea  of  the  variety  and  practical 
bearing  which  papers  presented  at  the  Society 
meetings  have  on  this  industry  in  genet al,  the 
following  papers  are  quoted  as  examples : Con- 

densers for  Motion  Picture  Projection,  Their 
Contour,  Size,  etc. ; Condenser  Design  and 
Screen  Illumination;  Motion  Picture  Film  Per- 
foration ; Manufacture,  Tinting  and  Toning 
Motion  Picture  Film  : Reducing  the  Fire  Hazard 
in  Film  Exchanges ; Some  Considerations  and 
Applications  of  Tungsten  Filament  Lamps; 
Projection  of  Motion  Picture  by  Mazda;  Light 
Intensities  for  Motion  Picture  Projection;  Light 
for  Motion  Picture  Theatres;  Studio  Lighting; 
Design  of  Power  Plants  and  Electrical  Dis- 
tribution in  Large  Studios. 

These  papers  representing  only  a very  small 


part  of  the  entire  list  presented  at  the  Society 
meetings  are  the  results  of  work  and  study  of 
those  who  are  most  expert  in  their  individual 
line  in  the  motion  picture  industry.  The  Society 
as  a whole,  welcomes  any  suggestions  from  the 
exhibitor  or  the  laboratory,  studio  or  camera- 
man concerning  the  investigations  and  research 
which  would  be  most  beneficial  to  their  particu- 
lar phase  of  this  industry. 

The  personnel  of  the  Society  of  Motion  Pic- 
ture Engineers  includes  the  expert  research  and 
consulting  engineers  of  the  following  concerns : 
Projector,  electric  machine,  arc,  incandescent 
lamp,  camera  and  film  manufacturers.  Also 
the  many  consulting  engineers  throughout  the 
industry  and  the  engineers  operating  technical 
departments  of  the  various  trade  papers.  The 
president  of  the  society,  Air.  L.  C.  Porter,  Fifth 
and  Sussex  streets,  Harrison,  N.  J.,  would 
gladly  give  any  information  desired  concerning 
this  organization  or  the  procedure  necessary 
in  securing  the  transactions  of  the  Society. 


“Tex”  Combs  Pays  Regards 
to  New  York 

New  York  had  a visitor  last  week  from  the 
Golden  West  in  the  person  of  “Tex”  Combs, 
general  manager  of  the  Theatre  Equipment 
Supply  Company  of  San  Francisco. 

“ Tex,”  we  notice,  has  a very  effective  and 
novel  business  card.  The  card  is  of  the  ordi- 
nary size,  only  it  has  two  pages,  such  as  the 
outside  covers  of  a book. 

On  the  inside  is  neatly  listed  a list  of  the 
more  important  equipment  carried  by  the  sup- 
ply house  while  the  back  is  used  to  again 
emphasize  the  Theatre  Equipment  Supply  Com- 
pany and  the  important  firms  for  whom  they 
are  agents. 

The  card  is  very  effective  and  striking  in  ap- 
pearance. 


Appoints  New  Distributor 

Manager  O.  F.  Spahr,  of  Enterprise  Optical 
Manufacturing  Company,  announces  that  the 
Art  Film  Studios,  Inc.,  of  Cleveland,  has  been 
appointed  Motiograph  distributor  for  the  north- 
ern half  of  Ohio. 

F.  C.  Detwiler,  who  heads  this  concern,  has  ! 
had  long  experience  in  the  manufacture  of  com-  \ t 
mercial  film  and  is  thoroughly  familiar  with  the 
motion  picture  field. 

Mr.  Detwiler  has  a number  of  salesmen  on  1 
the  road  and  is  in  position  to  give  good  service 
to  users  of  Motiograph  Projectors  in  his  terri- 
tory. 

Mr.  Detwiler  states  that  he  will  be  ready  to 
announce  a number  of  Motiograph  installations 
within  a very  short  tirrje. 


Barbash  Manager  New 
Chester  Theatre 

L.  Barbash  has  been  appointed  manager  of 
the  new  Chester  Theatre,  which  had  its  open- 
ing last  night,  September  7 The  Chester 
Theatre  is  located  at  355  Chester  street,  in  the 
East  New  York  section  of  Brooklyn,  and  ac- 
cording to  reports  is  one  of  the  most  attrac- 
tive houses  in  this  section.  It  has  a seating 
capacity  of  about  1,000.  Barbash,  who  is 
well  known  in  the  film  business,  will  be  as- 
sisted in  his  new  duties  by  his  son,  Jack. 


For  any  advice  or  information  concerning  the 
construction,  lighting,  projection,  heating,  etc., 
of  theatres  refer  to  the  News. 


The  “Grand  Splendid  Theatre,”  Buenos  Aires’  most  elegant  house,  own  ed  and  operated  by  Max  Glucksmann,  Paramount  distributor.  Note  the 

variations  from  the  lines  of  our  domestic  motion  picture  theatre 


'in  ii  ml  (li 


September  30,  1922 


1659 


FOR  BETTER  PROJECTION 

POWER’S 


Dissolving'  Stereopticon 


WE  STRONGLY  ADVISE  AGAINST  USING  THE 
MOVING  PICTURE  PROJECTOR  STEREOPTI- 
CON ATTACHMENT. 

There  are  two  advantages  in  the  dissolver  as  against  the 
single  stereopticon.  First,  the  dissolving  out  of  one  picture 
by  the  other  is  a much  more  pleasing  effect  than  can  pos- 
sibly be  had  with  a single  stereopticon.  Second,  when  using 
a single  stereopticon,  unless  the  projectionist  is  very  careful 
while  removing  or  inserting  slides,  he  will  move  the  carrier, 
which  will  cause  the  picture  on  the  screen  to  move  or  jump. 
This  is  not  possible  with  the  dissolver. 

Stereopticon  pictures  may  be  projected  with  a very  much 
less  brilliant  light  source  than  is  necessary  with  motion 
pictures.  As  a matter  of  fact  high  amperage  for  stereop- 
ticon projection  is  objectionable,  because  the  resultant  heat 
may  and  probably  will  crack  the  slide  if  it  be  left  in  the  light 
for  more  than  a very  brief  period  of  time. 


c A (Jxifmers  PubCicaiion 


ADDS  TO  THE 
VARIETY  and 
ATTRAC  TI VENESS 

of  the 

PERFORMANCE 


REDUCES 
SLIDE  BREAKAGE 

and 

CURRENT 

CONSUMPTION 


BETTER  PROJECTION  PAYS 


NICHOLAS  POWER  COMPANY 


INCORPORATE  D 

EDWARD  El  AR l_ . President 

Ninety  Gold  St.  New  York,  N.Y. 


1660 


Motion  Picture  News 


Use  of  Lens  Table  for  Finding  Size  of 
Picture,  Lens  and. Throw 


THE  table  given  below  showing  the  relation 
of  the  size  of  picture,  equivalent  focus  of 
the  objective  lens  and  length  of  throw  will  be 
found  of  great  value  to  all  projectionists  who 
have  not  some  such  table.  In  selecting  the 
equivalent  focus  (which  is  given  in  inches)  of 
the  objective  lens  needed  to  give  a certain  size 
picture  at  a given  throw,  it  is  only  necessary 
to  look  under  the  column  containing  the  throw 
in  feet  from  the  objective  lens  of  the  projector 
to  the  screen : running  down  this  column  until 
the  size  of  picture  required  is  found.  Then  look 
over  to  the  equivalent  focus  column  and  read 
the  equivalent  focus  of  the  objective  lens 
needed. 

Let  us  illustrate  through  an  example.  A the- 
atre requires  a picture  15  feet  wide  and  the 
distance  from  the  objective  lens  to  the  screen 


is  105  feet.  What  equivalent  focus  objective 
lens  should  be  procured? 

First  select  under  the  “ Throw  in  Feet  ” col- 
umn the  distance  105  and  run  down  this  column 
until  the  nearest  to  15  feet  for  the  width  of  a 
picture  is  found.  (The  width  is  the  top  one 
of  the  two  dimensions  given.)  We  find  that 
15  ft.  2 in.  is  the  nearest,  although  just  a 
little  too  large.  The  next  size  under  the  15 
ft.  2 in.  is  14  ft.  7 in.,  so  the  best  one  to 
select  would  be  15  ft.  2 in.  Next  run  over 
sidewise  along  the  row  containing  this  figure 
15  ft.  2 in.  to  the  extreme  side  column  for  the 
size  of  focus  which  we  find  reads  6%  inches. 
Therefore  the  lens  to  try  out  would  be  one  of 
6J4  inches  equivalent  focus. 

A like  procedure  is  used  for  getting  the  size 
of  picture  when  the  length  of  the  equivalent 


focus  of  the  objective  lens  and  throw  is  known 
or  in  the  case  of  finding  the  throw  necessary 
to  give  a certain  sized  picture  with  an  objec- 
tive lens  of  a given  focal  length. 

Let  us  assume  for  another  illustration  that 
we  have  an  objective  lens  of  5%  inches  equiva- 
lent focal  length  and  we  desire  to  know  what 
size  picture  it  would  show  at  a throw  of  102  feet. 

Find  5%  under  the  Equivalent  Focus  column 
and  run  out  sidewise  to  the  column  under  100 
ft.  throw.  As  there  is  no  column  for  102 
ft.  throw,  the  size  of  the  picture  to  desire 
is  between  the  size  of  pictures  listed  under  the 
columns  for  throws  of  100  ft.  and  105  ft.  As 
102  ft.  (the  throw  we  are  working  with)  is 
nearer  100  than  105,  then  the  size  picture  is 
nearer  that  under  the  100  ft.  column.  We  can 
guess  quite  closely  at  this  size  by  judging  the 
two  columns.  By  inspection  of  the  table  the 
Editor  would  say  at  102  ft.  throw  with  a 5)4 
focus  objective  lens,  the  picture  would  be  just 
( Continued  on  page  1663) 


THROW  IX  FEET 


30 

35 

40 

45 

50 

55 

60 

65 

70 

75 

80 

85 

90 

95 

j 100 

105 

110 

115 

120 

125 

130 

135 

140 

145 

150 

f Width 

r-  8" 

9'-  0" 

10'-  3" 

11'-  7" 

12-10" 

14'-  2" 

15'-  5" 

16'-  9" 

18'-  1' 

19'-  4" 

20'-  8" 

\ Height 

5'-  9" 

6'-  9" 

7'-  9" 

8'-  8" 

9'-  8" 

10'-  7" 

11'-  7' 

12'-  7" 

13'-  7' 

14'-  6" 

15'-  6" 

3% 

f Width 

7'-  2" 

8'-  5" 

9'-  7" 

lO'-lO" 

12'-  0" 

13'-  3" 

14'-  5" 

15'-  8" 

16'-10" 

18'-  1" 

19'-  3" 

20'-  5" 

21'-  8" 

( Height 

5'-  5" 

6'-  3" 

7'-  2" 

8'-  1" 

9'-  0" 

9'-ll" 

10-10" 

11'-  9" 

12'-  8" 

13'-  7" 

14'-  6" 

15'-  4" 

16'-  3' 

4 

r width 

8'-  9" 

7'-10" 

9'-  0" 

10'-  1" 

11'-  3" 

12'-  5" 

13'-  6" 

14'-  8" 

15'-  9" 

16'-11" 

18'-  1" 

19'-  2" 

20'-  4" 

21'-  5" 

22'-  7" 

l Height 

o'-  0" 

5'-l  I" 

6'-  9" 

7'-  7" 

8'-  5" 

9'-  4" 

10'-  2" 

11'-  0" 

11-10" 

12'-  8" 

13'-  7" 

14'-  5" 

15'-  3" 

16'-  1" 

16'-11" 

4Vi 

/ Width 

6'-  4" 

7'-  5" 

8'-  5" 

9'-  6" 

10'-  7" 

11'-  8" 

12'-  9" 

13'-  9" 

14'-10" 

15'-11" 

17'-  0" 

18'-  1" 

19'-  1" 

20'-  2" 

21'-  3" 

22'-  4" 

23'-  5" 

( Height 

4'-  9" 

5'-  6'' 

6'-  4" 

7'-  2" 

7'-H" 

8'-  9" 

9'-  6" 

10'-  4" 

11'-  2" 

12'-  0" 

12'-  9" 

13'-  7" 

14'-  4" 

15'-  2" 

15'-11" 

16'-  9" 

17'-  7" 

4 1 , 

f Width 

6'-  0" 

7'-  0" 

8'-  0" 

9'-  0" 

10'-  0" 

11'-  0" 

12'-  0" 

13'-  0" 

14'-  0" 

15'-  0" 

16'-  0" 

17'-  0" 

18'-  1" 

19'-  0" 

20'-  1" 

21'-  1" 

22'-  1" 

23'-  1" 

24'-  1" 

t Height 

4'-  6" 

5'-  3" 

6'-  0" 

6'-  9" 

7'-  6" 

8'-  3" 

9'-  0" 

9'-  9" 

10'-  6" 

11'-  3" 

12'-  1" 

12'-  9" 

13'-  6" 

14'-  3" 

15’-  1" 

15'-10" 

16'-  7" 

17'-  4" 

18'-  1" 

\*/x 

/ Width 

o'-  8" 

6'-  7" 

7'-  7'' 

8'-  6" 

9'-  6" 

10'-  5" 

11'-  5" 

12'-  4" 

13'-  4" 

14'-  3" 

15'-  2" 

16'-  2" 

17'-  1" 

18'-  1" 

19'-  0" 

20'-  0" 

20'- 11" 

21'-10" 

22'-10" 

23'-  9" 

24'-  9" 

( Height 

4'-  3” 

5'-  0" 

o'-  8" 

6'-  5" 

7'-  1" 

7'-10" 

8'-  6" 

9'-  3" 

10'-  0" 

10'-  8'' 

11'-  5" 

12'-  1" 

12'-10" 

13'-  7" 

14'-  3" 

15'-  0" 

15'-  8" 

16'-  5" 

17'-  1" 

17'-10" 

18'-  7" 

- 

! Width 

o'-  4" 

6'-  3" 

7'-  2" 

8'-  1" 

9'-  0" 

9'-ll" 

lO'-lO" 

11'-  9" 

12'-  7" 

13'-  6" 

14'-  5" 

15'-  4" 

16'-  3" 

17'-  1" 

18'-  1" 

19'-  0" 

l O'-ll" 

20'-  9" 

21'-  8" 

22'-  7" 

23'-  6" 

24'-  5" 

25'-  4" 

\ Height 

4'-  0" 

4'-  8" 

o'-  5" 

6'-  1" 

6'-  9" 

7'-  5" 

8'-  1" 

8'-  9" 

9'-  6" 

10'-  2" 

lO'-lO" 

11'-  6" 

12'-  2" 

12'-10" 

13'-  7" 

14'-  3" 

14'-10" 

15'-  7" 

16'-  3" 

i6'-n" 

17'-  7" 

18'-  4" 

19'-  0" 

5Vi 

/ Width 

o'-  !" 

6'-  0" 

6'- 10" 

r-  8" 

8'-  7" 

9'-  5" 

10'-  3" 

11'-  2" 

12'-  0" 

12'-11" 

13'-  9" 

14'-  7" 

15'-  5" 

16'-  4" 

17'-  2" 

18'-  1" 

i8'-n" 

19'-  9" 

20'-  8" 

21'-  6" 

22'-  5" 

23'-  3" 

24'-  1" 

24'-ll" 

25'-10" 

( Height 

3'-I0" 

4'-  6" 

5'-  2" 

o'-  9" 

6'-  5" 

7'-  1" 

7'-  9" 

8'-  4" 

9'-  0" 

9'-  8" 

10'-  4" 

11'-  0" 

11'-  7" 

12'-  3" 

12'-11" 

13'-  7" 

14'-  2" 

14'-10" 

15'-  6" 

16'-  1" 

16'-  9" 

17'-  5" 

18'-  1" 

IS'-  9" 

19'-  4" 

f Width 

4'-10" 

o'-  8" 

6'-  6" 

7'-  4" 

8'-  2" 

9'-  0" 

9'-10" 

10'-  8'' 

11'-  6'' 

12'-  4" 

13'-  1" 

13'-1 1" 

14'-  9" 

15'-  7" 

16'-  5" 

17'-  3" 

18'-  0" 

18-11" 

19'-  8" 

20'-  6" 

21'-  4" 

22'-  2" 

23'-  0" 

23'-10" 

24'-  8" 

l Height 

3'-  8'' 

4'-  3" 

4'-ll" 

5'-  6" 

6'-  2" 

6'-  9" 

7'-  4" 

8'-  0" 

8'-  7" 

9'-  3" 

9'-10" 

10'-  6" 

11'-  1" 

11'-  8" 

12'-  4" 

12-11" 

13'-  7" 

14'-  2" 

14'-  9" 

15'-  5" 

16'-  0" 

16'-  8" 

17'-  i" 

17'-10" 

18'-  6" 

5*/4 

/ Width 

5'-  5" 

6'-  3" 

7'-  0" 

7'-10" 

8'-  7" 

9'-  4" 

10'-  2" 

11'-  0" 

11'-  9" 

12'-  7" 

13'-  4" 

14'-  1" 

14'-11" 

15'-  8" 

16'-  6" 

17'-  3" 

18'-  1" 

18'-10" 

19'-  7" 

20'-  5" 

21'-  2" 

22'-  0" 

22'-  9" 

23'-  7" 

( Height 

4'-  1" 

4'-  8" 

o'-  3" 

o'-lO" 

6'-  5" 

7'-  0" 

7'-  8" 

8'-  3" 

8'-10" 

9'-  5" 

10'-  0" 

10'-  7" 

11'-  2" 

11'-  9" 

12'-  4" 

12'-11" 

13'-  7" 

14'-  2" 

14'-  9" 

15'-  4" 

15'-11" 

16'-  6" 

17'-  1" 

17'-  8" 

fj 

/ Width 

5'-  3" 

6'-  0" 

6'-  9" 

7'-  6" 

8'-  3" 

9'-  0" 

9'-  9" 

10'-  6" 

11'-  3" 

12'-  0" 

12'-  9" 

13'-  6" 

14'-  3" 

15'-  0" 

15'-10" 

16'-  6" 

17'  -4" 

18'-  1" 

18-10" 

19'-  7" 

20'-  4" 

21'-  1" 

21'-10" 

22'-  7" 

l Height 

3'-ii" 

4'-  6" 

5'-  0" 

o'-  7" 

6'-  2" 

6'-  9" 

7'-  4" 

7'-ll" 

8'-  5" 

9'-  0" 

9'-  7" 

10'-  2" 

10'-  9" 

11'-  3" 

ll'-lO" 

12'-  5" 

13'-  0" 

13’-  7" 

14'-  1" 

14'-  8" 

15'-  3" 

15'-10" 

16'-  5" 

17'-  0" 

s>/4 

/ Width 

5'-  0" 

5'-  9" 

6'-  6" 

7'-  2" 

7'-ll" 

8'-  8" 

9'-  4" 

10'-  1" 

lO'-lO" 

11'-  6" 

12'-  3" 

13'-  0" 

13'-  8" 

14'-  5" 

15'-  2" 

15'-11" 

16'-  7" 

17'-  4" 

18'-  1" 

18'-  9" 

19'-  6" 

20'-  3" 

20'11"- 

21'-  8" 

l Height 

3'-  9" 

4'-  4" 

4'-10" 

5'-  5" 

o'-ll" 

6'-  6" 

7'-  0” 

7'-  7" 

8'-  1" 

8'-  8" 

9'-  2" 

9'-  9" 

10'-  3" 

lO'-lO" 

11'-  5" 

ir-ii" 

12'-  6" 

13’-  0" 

13'-  7" 

14'-  1" 

14'-  7" 

15'-  2" 

15'-  8" 

16'-  3" 

f Width 

5'-  6" 

6'-  3" 

6'-ll" 

7'-  7" 

8'-  3" 

9'-  0" 

9'-  8" 

10'-  5" 

11'-  1" 

11'-  9" 

12'-  6" 

13'-  2" 

i3'-ii" 

14'-  7" 

15'  -3" 

16'-  0" 

16'-  8" 

17'-  4" 

18'-  1" 

18'-  9" 

19'-  6" 

20’-  2" 

20'-10" 

1 Height 

4'-  2" 

4'-  8" 

5'-  2" 

5'-  8" 

6'-  3" 

6'-  9" 

7'-  3" 

7'-10" 

8'-  4" 

8'-10" 

9'-  4" 

9'- 11" 

10'-  5" 

lO'-ll" 

11'-  5" 

12'-  0" 

12'-  6" 

13'-  0" 

13'-  7" 

14'-  1" 

14'-  7" 

15'-  1" 

15'-  8" 

63/4  j 

/ Width 

6'-  0" 

6'-  8" 

7'-  4" 

8'-  0" 

8'-  8" 

9'-  4" 

10'-  0" 

10'-  8" 

11'-  4" 

12'-  0" 

12'-  8" 

13'-  4" 

14'-  0" 

14'-  9" 

15'-  5" 

16'-  0" 

16'-  8" 

17'-  5" 

18'-  1" 

18'-  9" 

19'-  5" 

20'-  1" 

l Height 

4'-  6" 

5'-  0" 

5'-  6" 

6'-  0" 

6'-  6" 

7'-  0" 

7'-  6" 

8'-  0" 

8'-  6" 

9'-  0" 

9'-  6" 

10'-  0" 

10'-  6" 

ii'- 1" 

11'-  6" 

12'-  0" 

12'-  6" 

13'-  0" 

13'-  7" 

14'-  1" 

14'-  7" 

15'-  1" 

7 

f Width 

5'-  9" 

6'-  5" 

7'-  1" 

7'-  8" 

8'-  4" 

9'-  0" 

9'-  8" 

10'-  3" 

lO'-ll" 

11'-  7" 

12'-  3" 

12'-11" 

13'-  6" 

14'-  2" 

14'-10" 

15'-  6" 

16'- 

16'-  9" 

17'-  5" 

18'-  1" 

18'-  8" 

19'-  4" 

1 Height 

4'-  4" 

4'-10" 

o'-  3" 

5'-  9" 

6'-  3" 

6'-  9" 

7'-  3" 

7'-  9" 

8'-  2" 

8'-  8" 

9'-  2" 

9'-  8" 

10'-  2" 

10'-  7" 

11'-  1" 

11'-  7" 

12'-  1" 

12'-  7" 

13'-  1" 

13'-  7" 

14'-  0" 

14'-  6" 

7*/«  ! 

f Width 

5'-  7" 

6'-  2" 

6'-10" 

7'-  5" 

8'-  1" 

8'-  8" 

9'-  4" 

9'-ll" 

10'-  7" 

11'-  2" 

ll'-lO" 

12'-  5" 

13'-  1" 

13'-  8" 

14'-  4" 

14'-11" 

15'-  6" 

16'-  2" 

16'-10" 

17'-  5" 

18'-  1" 

18'-  8" 

\ Height 

4'-  2" 

4'-  8" 

5'-  1" 

5'-  7" 

6'-  0" 

6'-  6" 

7'-  0" 

7'-  5" 

7'-ll" 

8'-  5" 

8'-ll" 

9'-  4" 

9'-  9" 

10'-  3" 

10'-  9" 

11'-  2" 

11'-  8" 

12'-  2" 

12'-  7" 

13'-  1" 

13'-  7" 

14'-  0" 

7U 

/ Width 

6'-  0" 

6'-  7" 

7'-  2" 

7'-  9" 

8'-  5" 

9'-  0" 

9'-  7" 

10'-  3" 

lO'-lO" 

11'-  5" 

12'-  0" 

12'-  7" 

13'-  3" 

13'-10" 

14'-  5" 

15'-  0" 

15'-  8" 

16'-  3" 

16'-10" 

17'-  5" 

18'-  1" 

‘ 1 

l Height 

4'-  6" 

4'-ll" 

5'-  5" 

5'-10" 

6'-  3" 

6'-  9" 

7'-  2" 

7'-  8" 

8'-  1" 

8'-  7" 

9'-  0" 

9'-  5" 

9'-ll" 

10'-  4" 

lO'-lO" 

11'-  3" 

11'-  9" 

12'-  2" 

12'-  8" 

13'-  1" 

13'-  7" 

7>/« 

/ Width 

5'-  9" 

6'-  4" 

6'-ll" 

7'-  6" 

8'-  1" 

8'-  9" 

9'-  3" 

9'-10" 

10'-  5" 

11'-  0" 

11'-  8" 

12'-  2" 

12'-10" 

13'-  5" 

14'-  0" 

14'-  6" 

15'-  2" 

15'-  9" 

16'-  4" 

16'-11" 

17'-  6" 

l Height 

4'-  4" 

4'-  9" 

5'-  3" 

5'-  8" 

6'-  1" 

6'-  6" 

7'-  0" 

7'-  5" 

7'-10" 

8'-  3" 

8'-  9" 

9'-  2" 

9'-  7" 

10'-  0" 

10'-  6" 

lO'-ll" 

11'-  4" 

ll'-lO" 

12'-  3" 

12'-  8" 

13'-  1" 

8 

/ Width 

5'-  7" 

6'-  2" 

6'-  9" 

7'-  3" 

7'-10" 

8'-  5'' 

9'-  0" 

9'-  7" 

10'-  1" 

10'-  8" 

11'-  3" 

ll'-lO" 

12'-  5" 

12'-11" 

13'-  6" 

14'-  1" 

14'-  8" 

15'-  3" 

15'-  9" 

16'-  4" 

16'-11" 

t Height 

4'_  2" 

4'-  7" 

o'-  0" 

5'-  6" 

5'-ll" 

6'-  4" 

6'-  9" 

7'-  2" 

7'-  7" 

8'-  0" 

8'-  5" 

8'-10" 

9'-  4" 

9'-  9" 

10'-  2" 

10'-  7" 

11'-  0" 

11'-  5" 

ll'-lO" 

12'-  3" 

12'-  8" 

RM 

/ Width 

6'-  0" 

6'-  6" 

7'-  1'' 

7'-  7" 

8'-  2" 

8'-  9" 

9'-  3" 

9'-10" 

10'-  4" 

lO'-ll" 

ir-  6" 

12'-  0" 

12'-  7" 

13'-  1" 

13'-  8" 

14'-  3" 

14'-  9" 

15'-  4" 

15'-10" 

16'-  5" 

1 Height 

4'-  6" 

4'-ll" 

5'-  4" 

5'-  9" 

6'-  1" 

6'-  6" 

6'-ll" 

7'-  4" 

7'-  9" 

8'-  2" 

8'-  7" 

9'-  0" 

9'-  5" 

9'-10" 

10'-  3" 

10'-  8" 

11'-  1" 

11'-  6" 

ir-ii" 

12'-  4" 

8 M 

/ Width 

o'-  9" 

6'-  4" 

6'-10" 

7'-  5" 

7'-l  1" 

8'-  5" 

9'-  0" 

9'-  6" 

10'-  1" 

10'-  7" 

11'-  1" 

11 '-  8" 

12'-  2" 

12'-  9" 

13'-  3" 

13'-  9" 

14'-  4" 

14'-10" 

15'-  5" 

15'-11" 

l Height 

4'-  4" 

4'-  9" 

5'-  2" 

5'-  6" 

5-11" 

6'-  4" 

6'-  9" 

7'-  2" 

7'-  6" 

7'-ll" 

8'-  4" 

8'-  9" 

9'-  2" 

9'-  7" 

9'-l  1" 

10'-  4" 

10'-  9" 

11'-  2" 

11'-  6" 

ir-n" 

83/ 

/Width 

o'-  7" 

6'-  2" 

6'-  8" 

7'-  2" 

7'-  8" 

8'-  3" 

8'-  9" 

9'-  3" 

9'-  9" 

10'-  4" 

lO'-lO" 

11'-  4" 

ll'-lO" 

12'-  4" 

i2'-n" 

13'-  5" 

13'-1 1" 

14’-  5"1 

14'-11" 

15'-  6" 

1 Height 

4'-  3" 

4'-  7" 

5'-  0" 

5'-  5" 

5'-  9" 

6'-  2" 

6'-  7" 

6'-l 1 " 

7'-  4" 

7'-  9" 

8'-  1" 

8'-  6" 

8'-ll" 

9'-  3" 

9'-  8" 

10'-  1" 

10'-  5" 

lO'-lO" 

11'-  2" 

11'-  7" 

9 

f Width 

6'-  0" 

6'-  6" 

7'-  0" 

7'-  6" 

8'-  0" 

8'-  6" 

9'-  0" 

9'-  6" 

10'-  0" 

10'-  6" 

11'-  0" 

11'-  6" 

12'-  0" 

12'-  6" 

13'-  0" 

13'-  6" 

14'-  0" 

14'-  6" 

15'-  0" 

1 Heigh* 

4'-  6" 

4'-10" 

5'-  3" 

5'-  7" 

6'-  0" 

6'-  4" 

6'-  9" 

7'-  1" 

7'-  6" 

7'-10" 

8'-  3" 

8'-  8" 

9'-  0" 

9'-  5" 

9'-  9" 

10'-  2" 

10'-  6" 

18'-11" 

11'-  3" 

Picture  Dimensions  for  Objective  Lenses  of  Various  Focal  Lengths  and  Distances  from  Screen 


\ 


1661 


September  j o , 


I £ 2 2 


: l 

I 


'WESTINGHOUSE' 
„ ELECTRIC  . 


Distributors  of 

Westinghouse  Motion  Picture  Motor 
Generator  Equipment 

NEW  YORK  CITY 
Howells  Cine  Equipment  Co. 

729  Seventh  Ave. 

BOSTON,  MASS. 

Exhibitors’  Supply  Co. 

49  Church  St. 
PHIEADELPHIA,  PA. 

Williams,  Brown  & Earle  Co. 

918  Chestnut  St. 

BUFFALO,  N.  Y. 

Becker  Theatre  Supply  Co. 

184  Franklin  St. 
PITTSBURGH,  PA. 

The  S.  & S.  Film  & Supply  Co. 
Forbes  St. 

DENVER,  COL. 

Tlie  Denver  Theatre  Supply  Co. 
OMAHA,  NEB. 

Cole  Theatre  Supply  Co. 

KANSAS  CITY,  MO. 

Cole  Theatre  Supply  Co. 
DALLAS,  TEX. 

Lucas  Theatre  Supply  Co. 

LOS  ANGELES,  CAL, 

Pacific  Amusement  Supply  Co. 

SAN  FRANCISCO,  CAL. 

Theatre  Equipment  Supply  Co. 

134  Golden  Gate  Ave. 
PORTLAND.  ORE. 

Service  Film  & Supply  Co. 

78  W.  Park  St. 

SEATTLE,  W’ASH. 

The  Theatre  Equipment  Co. 


The  Westinghouse 
Motor-Generator 
and  Panel. 


Westinghouse 


1662 


Proper  Way  to  Build 
Organ  Chamber 

( Continued  from  page  1655) 
value,  on  the  amount  of  stops  in  the  or- 
gan. They  do  not  go  into  the  detail  end 
as  to  whether  they  are  complete  stops ; 
whether  they  are  small  scale;  what  func- 
tions they  are  called  upon  to  perform,  with 
the  result  that  many  theatre  men  have  ap- 
parently large  organs,  at  least  judging 
from  the  number  of  pipes  that  are  con- 
tained in  the  instrument,  and  find  them- 
selves finally  limited  as  to  the  usage  of 
these  pipes.  Whereas,  other  theatre 
men,  more  far-seeing,  have  taken  the  po- 
sition that  they  have  to  have  flexibility  in 
their  instrument  as  they  are  playing  it  year 
in  and  year  out  to  practically  the  same 
people ; that  they  require  a greater  va- 
riety of  combination  effects  even  if  they 
have  less  actual  pipes. 

As  a helpful  example  of  organ  specifica- 
tions the  following  No.  1 specifications 
for  a Robert  Morton  organ  are  given : 

SPECIFICATIONS  SO.  1 — ROBERT  MORTON 
ORGAN 

Without  Percussions  and  Traps. 

This  organ  is  operated  from  a detached  console  which 
can  be  placed  in  any  position,  and  is  connected  by 
means  of  a 60  foot  electric  cable. 

The  different  orchestral  instruments  for  ease  of  ma- 
nipulation are  apportioned  to  three  divisions.  Those 
on  Division  I are  played  from  the  radiating  and  con- 
cave pedalboard.  Those  on  Division  II  are  played 
from  the  lower  double  touch  keyboard,  while  those  on 
Division  III  are  played  from  the  upper  keyboard. 

The  different  instruments  are  introduced  or  silenced 


(cancelled)  by  means  of  linger  keys  placed  in  elliptical 
form  oyer  and  around  the  keyboards. 

The  instruments  are  enclosed  in  a sound-proof  ex- 
pression chamber,  under  the  control  of  the  performer, 
permitting  him  to  obtain  almost  unlimited  tonal  flex- 
ibility. 

The  pitch  of  the  organ  is  Philharmonic,  440-A,  as 
adopted  by  the  majority  of  the  symphony  orchestras 
of  the  world.  No  difficulty  should  be  experienced  by 
any  orchestra  player  in  tuning  his  instrument,  whether 
of  American  or  European  make. 


1. 

2. 

3. 

4. 

5. 

6. 


7. 

8. 
9. 

10. 

11. 

12. 

13. 

14. 

15. 

16. 

17. 

18. 


19. 

20. 
21. 
22. 


23. 

24. 

25. 

26. 

27. 

28. 

29. 

30. 

31. 

32. 

33. 

34. 

35. 

36. 

37. 

38. 

39. 


DIVISION  I (Pedal) 

Bass  Flute  

Flute  

Horn  

Bass  Violin  

Vox  Humana  

Orchestral  Diapason  

DIVISION  II  (Accompaniment) 

Bourdon  T.  C 

Violoncello  T.  C 

Baritone  

Concert  Flute  

Viola  

Vox  Humana  

Trumpet  T.  C 

Orchestral  Flute  

Principal  

Violin  

Piccolo  

Vibrato  

Second  Touch  (Accompaniment) 

Baritone  

Cornet  T.  C 

Concert  Flute  

Viola  


16' 

8' 

8' 

8' 

8' 

4' 


16' 

% 

8' 

8' 

8' 

8' 

4' 

4' 

4' 

2' 


8' 

8' 

8' 

8' 


DIVISION  III  (Solo) 


Contra  Bass  T.  C 16' 

Contra  Viol  T.  C 16' 

Vox  Humana  T.  C 16' 

Principal  8' 

Concert  Flute  8' 

Violin  8' 

Vox  Humana  8' 

Trumpet  T.  C 8' 

Orchestral  Oboe  (Synthetic) 8' 

Octave  4' 

Orchestral  Flute  4' 

Violina  4' 

Vox  Humana 4' 

Clarion  4' 

Twelfth  2 2/3' 

Flageolet  2' 

Vibrato  


Motion  Picture  New. I 

ACCESSORIES 

40.  Adjustable  Crescendo- Decrescendo  Control  af-  I 

fecting  the  entire  organ. 

41.  Balanced  Expression  Control,  affecting  the  en-  I 

tire  instrument. 

42.  Crescendo  Indicator. 

43.  Wind  Compressor. 

44.  Detached  Console. 

45.  Electric  Motor. 

46.  Electric  Generator. 

47.  Organ  Bench. 

Great  Demands  on  Schoo 
for  Theatre  Organists 

The  Bartola  Musical  Instrument  Company,  9|  . 
order  to  meet  the  increasing  demand  for  com- 
petent organists,  has  reorganized  its  player  de- 
partment and  appointed  Phoebe  Jane  Harvey 
well  known  theatre  organist,  as  its  head. 

Miss  Harvey  is  known  as  one  of  the  beffl 
organists  in  the  central  west  and  has  had  wide 
experience  in  “ playing  the  pictures,”  having 
presided  at  the  organ  in  New  York  and  coast 
theatres,  as  well  as  in  some  of  the  important 
houses  in  Chicago  territory. 

She  will  give  individual  attention  to  all  or- 
ganists availing  themselves  of  the  opportuni- 
ties offered  by  the  Bartola  Company’s  Chicago 
training  school. 

The  player  department  of  the  Bartola  Musical 
Instrument  Company,  of  which  many  of  the 
best  musicians  now  playing  moving  picture 
theatre  organs  are  graduates,  has  been  a great 
value  to  exhibitors. 

According  to  Miss  Harvey,  the  quality  of  the 
organists  supplied  by  the  school  is  even  higher 
than  in  the  past  and  this  should  be  good  news 
to  exhibitors,  who  are  demanding  more  of  their 
musicians  than  ever  before. 


When  you  desire  information  or  advice 
consult  the  News. 


FOR  BETTER  MUSIC 


THE  FOTOPLAYER 


1600  BROADWAY 
NEW  YORK  CITY 


THE  AMERICAN  PHOTO  PLAYER  CO. 

„ 64  E.  JACKSON  BOULEVARD 
CHICAGO,  ILL. 


WONDERFUL  OPPORTUNITY 

A nearly  new  Bell  & Howell  Camera,  170  degree  shutter, 
one  32  mm.,  one  50  mm.,  one  75  mm.,  and  one  6-in. 
Telephoto  lens;  one  50  mm.  and  one  75  mm.  finder  lens; 
four  400  ft.  magazines,  carrying  case  for  camera,  carry- 
ing case  for  magazines.  Bell  & Howell  tripod.  Condition 
of  entire  outfit  will  pass  for  new.  Price,  $1500.00  cash. 

Wire  deposit.  Balance  on  examination 

BASS  CAMERA  COMPANY 

109  No.  Dearborn  St.  Dept.  Ill  Chicago,  111. 


If  they  are 


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PRINTS 

They  are  guaranteed 

EMPIRE  LABORATORIES,  Inc. 


Phones  5437 
BRYANT  5736 


723  7th  Ave.,  N.  Y.  City 


TYPHOON  COOLING  SYSTEM 

TYPHOON  FAN  CO.  345W.39r“ST.  NEW  YORK 


NEW  YORK 


Theatre  and  Exchange  Mailing  List  Service 

We  rent  lists  of  or  address  contemplated  of 
•listing  theatres,  exchanges,  state  rights  own- 
ers. publicity  mediums  and  producers,  selected 
as  to  territory,  class,  etc.  Twenty  thousand 
changes  were  recorded  in  our  list  last  year.  Its 
use  means  a saving  of  from  20  to  50%  in  post- 
age. etc. 

MOTION  PICTURE  DIRECTORY  CO. 

244  West  42nd  St.  Phone.  Brgant  8ISS  New  York 
Addressing  Printing 


109  GOLDEN  GATE  AVENUE 
SAN  FRANCISCO,  CAL. 


September  30,  1922 


1663 


N.  A.  M.  L.  FORUM 


Use  of  Lens  Table 

( Continued  from  page  1660) 

| about  sixteen  feet  wide  judging  from  the  fact 
I that  100  ft.  throw  gives  a 15  ft.  8 in.  picture 
I and  the  105  ft.  throw  gives  a 16  ft.  6 in.  picture 
j with  the  534  in.  focus  objective  lens.  Maybe 
16  ft.  is  near  the  correct  answer  and  again  it 
■ may  be  slightly  off.  However,  for  all  around 
general  use  this  method  of  judging  by  in- 
spection gives  fairly  accurate  results. 

To  test  out  the  accuracy  of  the  guess  of  16 
feet  the  following  mathematical  procedure  is 
followed.  Do  not  get  alarmed  at  the  word 
“ mathematical  ” as  it  is  really  very  simple  in 
this  case. 

The  difference  between  100  and  105  is  5. 
Under  the  columns  for  105  ft.  throw  and  100  ft. 
throw  the  difference  in  width  of  the  pictures 
(with  the  53/4  in.  focus  objective  lens)  is  16  ft. 
6 in.  minus  15  ft,  8 in.  or  10  in.  The  difference 
between  100  ft.  and  102  ft.  throw  is  2 ft. 

Then  using  these  above  facts  we  have  just 
secured 

105  — 100  gives  5 ft.  difference 

102 — -100  gives  2 ft  difference 

16  ft.  6 in.  — 15  ft.  8 in.  gives  10  in.  difference. 
We  find  by  proportion  that  2 is  two-fifths  of 
5 (2/5). 

Two-fifths  (2/5)  of  the  difference  between 
the  size  of  picture  under  the  100  ft.  and  105  ft. 
columns  is  2/5  of  10  in.  equals  4 in. 

We  then  add  this  four  inches  to  the  width 
of  the  picture  under  the  100  ft.  throw  (15  ft.  8 


in.  plus  4 in.  equals  16  ft.)  and  find  that  the 
actual  width  of  the  picture  is  16  ft.  (Editor 
feels  all  puffed  up  at  guessing  right  to  the  dot, 
but  don’t  let  him  fool  you,  as  he’ll  probably 
come  way  off  the  next  time  he  tries.) 

Try  these  examples  for  practice,  using  the 
chart,  and  send  in  your  answers  or  inquiries  if 
you  find  trouble  in  solving. 

1.  Given  a picture  16  ft.  wide  with  a throw  of 
120  ft.  what  focal  length  objective  should 
be  used? 

2.  Given  a throw  of  102  ft.  and  an  objective 
lens  of  6 in.  focus  what  size  picture  will 
result  ? 

3.  What  throw  is  necessary  to  secure  picture  15 
ft.  5 in.  wide  with  a 6)4  in-  focus  objective 
lens  ? 

Send  in  you  ranswers  or  any  questions  re- 
garding these  three  problems. 


Blank  for  New  League  Members 

Member’s  Name  

Home  Address  

Theatre  

Name  and  Address  of  Theatre  Manager 


jiiiiiiiiii!iiiiiiiiii:>iiiiiiiiiii>iuiiiiimiiiiMiiiiiiiiiiimiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiuil^ 

Let  your  ideas  help  some 
I one  else 

riiimimiimiiimmiiiiiiiiiiiiiiiiiiiiiiiimiiiiiHiniiiiiiii!iminiiuiiiiiiiiiiiiHiiiiiiitiiitiiiiiiiimiiiiiiiiiiiiiimiiiiiniiiiiiiiiii? 

It  is  recommended  that  the  projectionists  who 
have  no  lens  chart  cut  out  the  one  herewith 
shown  and  keep  it  for  reference. — Editor. 


Dear  Editor : 

Enclosed  find  25  cents  in  stamps  for  which 
please  send  me  a bronze  membership  button. 

I would  be  very  grateful  if  you  would  send 
me  another  membership  card,  as  I have  lost  the 
one  you  sent.  Also  send  me  some  labels,  as  I 
just  used  the  last  one. 

Yours  in  the  N.  A.  M.  L., 

Edward  H.  Klinger,  No.  1352, 

New  Virginia  Theatre, 

Harrisonburg,  Va. 


Dear  Sir : 

I have  been  an  operator  for  several  years. 
Would  like  to  improve  the  condition  of  the  craft. 
I can  see  no  other  way  any  better  than  to  start 
now.  Therefor  I would  like  to  join  the  N.A.M.L. 
As  a start,  please  send  me  anything  that  goes 
with  membership. 

Thanking  you, 

Walton  Johnson, 

Royal  Theatre, 

207  E.  Main  St., 
Muncie,  Ind. 


Theatre  Managers  Know 

That  the  curtain  and  draperies  of  the  house  exercise 
a mighty  influence  on  box  office  receipts. 

Harmony  of  design,  consideration  of  colors,  and  ap- 
propriate materials  decide  whether  a house  is  elegant 
or  tawdry. 

Our  long  experience  and  individual  study  of  each 
theatre  enable  us  to  make  draperies  pay  for  themselves 
plus  a profit 

Architects,  owners  and  managers  are  invited  to  get 
our  ideas — and  we  manufacture  especially  good  equip- 
ment, too. 

Haller  & Haller 

Terminal  Building  Columbus,  Ohio 


No.  734  six  Flowering  Plants  including  pots  in  a box.  per  box 
$3.60  ; smaller  size  No.  733,  twelve  plants  to  a box,  complete  $5.00. 

Write  for  ILLUSTRATED  CATALOGUE  No.  7 mailed  FREE 
FOR  THE  ASKING 

FRANK  NETSCHERT,  INC. 

61  Barclay  Street  New  York,  N.  Y. 


Why  Take  the  Chance 
Another  Day 


Will  Save  You  From 

FILM  FIRE 


“©XJ  M“ 

THE  mfmmcl  CO.,  752  S.  Wabash  Ave.,  Chicago, 
or  Southern  Address,  701  Throckmorton  St.,  Ft.  Worth. 
Mail  particulars. 

Name  

Address  


1664 


Motion  Picture  N e w s 


usiness 
fe  rings 


Organist  and  Pianist,  with  rare  ability  to  improvise 
accompaniment  (for  pictures  only)  in  perfect  accord 
with  every  phase  of  action  and  feeling.  Unusual 
opportunity  for  theatre  with  good  organ  to  secure  a 
player  who  would  be  appreciated  by  music  lovers. 
Address  Fred.  W.  Burge,  Warsaw,  N.  Y. 

“ Contents  of  theatre  to  be  disposed  of  for  delivery 
February  1st,  1923;  1,000  chairs,  organ  and  full 

theatre  equipment,  all  in  good  condition;  also  two 
fine  and  elaborate  stage  settings.  Walter  Hays, 
407  Iroquois  Building,  Buffalo,  X.  Y." 

WE  buy  used  portable  suitcase  and  professional 
moving  picture  machines.  Highest  prices  paid.  What 
have  you  for  sale?  Monarch  Theatre  Supply  Co., 
724  So.  Wabash  Avenue,  Chicago.  111. 


Mailing  Lists 

MOVING  PICTURE  AND 
LEGITIMATE  THEATRES 

22166  Moving  picture  by  States,  per  M.  $5.00 

1219  Film  Exchangee,  for  List 7.50 

196  Manufacturers  and  Studios 3.50 

419  Machine  and  Supply  Dealers 4.00 

3674  Legitimate  Theatres  U.  S.  and 

Canada 25.00 

910  Vaudeville  Theatres 7.50 

A.  F.  WILLIAMS 

166  W.  Adams  Street  Chlcage 


The  Big  Fight  Not  Yet  Won 


If  you  have  a 


Progress  in  the  combat  against 
TUBERCULOSIS  is  encouraging,  and 
the  death  rate  from  that  needless 
scourge,  here  in  New  York  City,  is 
being  gradually  cut  down; 

BUT— 

The  fight  is  far  from  won.  and  the 
struggle  against  it — both  educational 
and  remedial — MUST  GO  ON! 

At  this  very  moment  this  city  holds 
about  THIRTY  THOUSAND  active 
cases  of  tuberculosis,  of  which  approxi- 
mately one-half  are  NOT  under  medi- 
cal care. 

Thousands  of  CHILDREN  are  under- 
nourished and  are  in  daily  contact 
with  tuberculosis. 

The  public  must  be  protected. 

The  fight  must  be  kept  up! 

cough  or  cold  that  "hangs  on."  see 


your  doctor.  Have  a thorough  medical  examination  once 
a year. 

For  the  good  of  New  York,  we  shall  be  glad  to  give 
helpful  information,  without  charge,  to  all  who  may  in- 
quire of  us. 

NEW  YORK  TUBERCULOSIS  ASSOCIATION 
10  East  39th  Street. 


Motion  Picture  Theatres 
Plans  awarded  1st  place 

( Continued  on  page  1656) 
securing  an  artistic  and  striking  design. 

The  sight  lines  throughout  the  house 
permit  an  uninterrupted  view  of  the  com- 
plete stage  though  the  projection  angle 
might  be  reduced  to  good  effect. 

The  auditorium  floor  plan  is  well  pro- 
portioned and,  providing  the  projection 
screen  is  placed  well  hack  on  the  stage, 
no  observer  will  find  any  precipitable  dis- 
tortion of  the  picture  due  to  the  angle 
of  the  sight  line  with  the  screen. 

The  design  awarded  “ First  Mention 
Placed,”  the  plans  for  the  theatre,  “ Al- 
cazar, were  presented  in  this  department 
of  the  Motion  Picture  News  in  the 
issue  dated  June  17,  1922,  page  3264. 

Attention  is  again  called  to  those  plans 
as  they  embody  a unique  feature  in  a 
small  “ private  theatre  ” placed  in  seclu- 
sion from  the  remaining  sections  of  the 
house. 


Simplex  Distributors 

Report  Business  Good 

Word  comes  from  the  Erker  Brothers  Optical 
Company  of  St.  Loins,  Mo.,  that  the  Universal 
Film  Exchange  are  now  occupying  their  new 
building  located  at  3322  Olive'  Street  in  the 
above  city,  and  that  two  Simplex  Incandescent 
Projectors  are  an  important  adjunct  of  the  pro- 
jection room  of  what  is  said  to  be  a very 
elaborate  review  room.  Erker  Brothers  also 
recently  equipped  the  Broadway  theatre,  one  of 
the  oldest  motion  picture  houses  in  St.  Louis, 
with  two  type  “S”  Simplex  Projectors. 

The  Western  Theatre  Supply  Company  of 
San  Francisco,  Cal.,  report  that  they  have 
recently  installed  in  the  Hart  Theatre,  Klamath, 
Ore.,  two  of  the  latest  Simplex  Projectors 
finished  in  battleship  grey  enamel.  This  firm 
has  also  equippped  the  Excelsior  theatre,  San 
Francisco,  Cal.,  with  several  of  the  Simplex 
Projectors  equipped  with  the  Simplex  Sunlight 
High  Intensity  Arc  Lamps. 


FOR  COLOR  EFFECTS  USE 


Hoods 


Mad*  of  Natural  C*I*r«d  Qui 
Colors  show  Beautiful  and 
Brilliant  and  are  Permanent 

Fur  Ahead  of  Dip  and 
Lee*  Costly 


For  5-10  W.  and 
25-40  W.  Lamps 


2622  W.  Coofrass  SL»  Qucafs,  ML 


MOVING  PICTURE  MACHINES 

COMPLETE  EQUIPMENTS 
SUPPLIES  OF  ALL  KINDS 
Exhibitors'  Boat  Friend 
CUT  RATE  PRICES 

MONARCH  THEATRE  SUPPLY  CO. 
228  Union  Avonuo  MamohJ,  T... 

724  South  W.bssh  A...  Chl*:»o  m~ 


Designing 

Checking 

Supervision 

Inspection 

Examinations 

and  Reports 


H.  ROBINS  BURROUGHS 

M.  AM.  SOC.  C.  E. 

CONSULTING  ENGINEER 

THEATRE  SPECIALIST 

Structnral 


70  EAST  45th  STRUT 
NEW  YORK 


MINU/A 

Gold  Fibre  Screens 


Make  possible  a kind  of  pic- 
ture that  can  be  obtained 
in  no  other  way. 

There’s  a tone  and  a class 
that  is  particularly  satis- 
fying to  your  photoplay 
patrons  and  brings  them 
back  for  more. 

Send  for  literature  and  samples. 

MINUSA  CINE  SCREEN  CO. 

ST.  LOUIS.  MO. 

^Vorld’s  Largest  Producers^/ 

Jdotion  PictureScreens 


EXTRASTURDY 


BRASS  RAILINGS 


There’s  a New- 
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polished  and  built 
to  endure,  for 
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3- 


A 


JL 

VELOUR  ROPES 


Useful  in  lobbies.  Harmon- 
ize with  the  finest  of  fur- 
nishings. 

Furnished  complete  with 
> portable  standards. 

Write  for  Catalog  " N.” 

NEWMAN  MANUFACTURING  CO. 

418  Elm  Street  CINCINNATI,  OHIO 

Branch — 68  W.  Washington  St.  Chicago,  IU. 


PERFECT  LABORATORY  RESULTS 

Are  Impossible  Without 

CORCORAN’S  DEVELOPING  TANKS 

A.  J.  CORCORAN,  Inc. 

753  Jersey  Avenue  Jersey  City,  N.  J. 


September  jo,  / g 2 2 


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£111,11  1 Miiiimiiiiiiii.:ii(iiiiiiiiiiim  111111  n miiiiiiiii.imimuiiiiiiin  1111 111111111111111111MI11 1\>. 

i | INDEPENDENT  | 



The  Malobee  Productions  are  this 
week  shipping  seventh  and  eighth 
of  “ Range  Riders  ” series  for 
Pathe,  titled  “His  Enemy’s 
Friends’’  and  “One  Jump  Ahead.” 
Episode  number  nine  “ Here’s  Your 
Man  ” is  being  edited,  all  written 
and  directed  by  Ford  Beebe  and 
Leo  Maloney  with  Maloney  as  star. 

G.  M.  Anderson  has  leased  space 
at  the  Fine  Arts  Studio  to  make  a 
series  of  comedies  featuring  Stan 
Laurel,  English  comedian.  Charles 
Zeeling  is  making  an  all  star  Chi- 
nese story,  also  at  Fine  Arts,  the 
cast  including  Bessie  Love,  Edward 
Piel,  Priscilla  Bonner,  Bert  Sprotte. 

The  “ Doubleday  Productions  ” 
are  this  week  finishing  “ The  Devil’s 
Ghost,”  starring  Lester  Cuno,  sup- 
ported by  Thelma  Worth,  Phil  Gas- 
trock,  Clark  Comstock,  Lafe 
McKee,  Olin  Francis,  Clyde  McCoy 
and  Robert  Burns,  under  the  direc- 
tion of  Henry  McCarthy,  for 
Wester  Exploitation  Release. 

I LASKY 

- 1 1 1 1 1 1 1 n m 

Ouida  Begere  is  writing  the  con- 
tinuity for  “ Bella  Donna,”  Pola 
Negri’s  first  picture  in  America,  to 
be  directed  by  George  Fitzmaurice. 
Conrad  Nagle  will  play  opposite  the 
star. 

The  cast  to  support  Mary  Miles 
Minter  in  “ Sacrifice,”  under  the 
direction  of  Charles  Maigne,  in- 
cludes Maurice  Flynn,  George  Faw- 
cett, Robert  Cain,  Casson  Ferguson, 
Bertram  Grassby. 

Sam  Woods  has  selected  Antonio 
Moreno,  leading  man  and  Josef 
Swickard,  Eric  Mayne,  Eugene 
Corey,  Loyal  Underwood,  Walter 
Long  and  Nadeen  Paul  to  support 
Gloria  Swanson  in  “ My  American 
Wife,”  the  continuity  to  be  by 
Monte  John  Katterjohn. 

Julia  Crawford  Ivers,  wrote  the 
original  story  “ The  White  Flower  ” 
the  next  vehicle  for  Betty  Comp- 
son,  and  will  direct  the  making  of 
same  most  of  which  will  be  filmed 


in  the  Hawaiian  Islands. 

Penrhyn  Stanlaws  has  completed 
“ Singed  Wings,”  co-starring  Bebe 
Daniels  and  Conrad  Nagel. 

George  Fitzmaurice  has  com- 
pleted “ Kick  In.” 

James  Cruze  has  selected  ex- 
terior locations  for  “ The  Covered 
Wagon."  Emerson  Hough’s  novel 
adapted  by  Jack  Cunningham. 

I UNIVERSAL  | 

. 1 mu  1 :i.:  1 11  mum  111  miiiiiiiiini  1111111-1111111:1  iiiiiiiiiiiimiiiiiiimtiiimiiiii'itiimiiinniiiir 

“ The  Kidnappers,”  one  of  the 
Scarlet  Car  series  by  Richard 
Harding  Davis,  will  serve  as  a star- 
ring vehicle  for  Herbert  Rawlinson, 
the  continuity  by  George  Randolph 
Chester.  The  production  will  be  di- 
rected by  Stuart  Patou,  who  is  at 
present  selecting  the  cast. 

“ The  Summons  ” will  be  Frank 
Mayo's  next  starring  vehicle,  the 
continuity  by  George  Randolph 
Chester. 

Leet  Renick  Brown  has  written 
an  original  entitled  “ Kindled 
Courage,”  which  will  be  the  next 
in  line  for  Hoot  Gibson.  Raymond 
Schrock  is  writing  the  continuity. 
William  Worthington  will  direct 
when  he  has  completed  his  present 
occupation  of  casting. 

Tod  Browning,  Priscilla  Dean 
and  “The  White  Tiger”  company 
have  gone  to  Seven  Oaks,  in  San 
Bernardino  Mountains  for  ten  days. 

Edward  Kull,  directing  Jack 
Mulhall,  featured  lead,  and  com- 
pany filming  “ The  Fish  Patriot,” 
one  of  Jack  London’s  tales,  re- 
turned from  San  Francisco  after 
making  exteriors  for  the  series. 

“ The  Hot  Head,”  starring  Frank 
Mayo,  with  Helen  Ferguson  the 
lead,  is  under  the  direction  of  Ed- 
ward Sedgwick. 

” Ridin’  Wild,”  starring  Hoot 
Gibson,  under  the  direction  of  Nat 
Ross,  is  completed. 

George  Archainbatid  has  been  en- 
gaged to  direct  “ Power  of  a Lie,” 
by  Johann  Bojer,  which  will  be  an 
all  star  ensemble.  Lucien  Hubbard 
is  writing  continuity  of  “ Drifting” 
an  original  by  John  Cotton,  the 
next  starring  vehicle  for  Priscilla 
Dean. 


Robert  Hill  has  been  recalled 
from  directing  Lumber  Jack  series, 
featuring  Roy  Stewart,  in  Northern 
California  Lumber  Camp  to  pre- 
pare for  serial.  Duke  Warren  suc- 
ceeded Hill. 

Anthony  Gaideway,  Carl  Cool- 
edge  and  Harvey  Gates  added  to 
serial  and  short  subject  scenario 
department  by  Editor  Robert  Dil- 
lon. 

Harry  Pollard,  directing  Regi- 
nald Denny  in  “ The  Leather 
Pushers,”  has  completed  four  ad- 
ditional releases,  beginning  on  the 
fifth  or  round  number  eleven. 
George  Randolph  Chester  and 
Charles  Kenyon  will  act  as  super- 
visors with  Editor  Raymond 
Schrock,  of  the  scenario  depart- 
ment. 

METRO 

Miiiimimimiiiiiiiiiiiiiiiiiiiiiiiiiiimmimiiiiiiiiiiiiitiiiiiiiiiiiimimniiiiiiiiiiiiiitmiimir 

A whaling  vessel  has  been  leased 
for  one  month  for  the  Irving  Willat 
subject  “All  the  Brothers  Were 
Valiant,”  on  which  the  company- 
have  departed  for  a thirty  days 
cruise  north  of  San  Francisco.  Lon 
Chaney  has  been  added  to  the  cast. 

“ Miss  Emmy  Lou  ” company, 
starring  vehicle  for  Viola  Dana, 
under  the  direction  of  Harry  Beau- 
mont, have  returned  from  a week 
in  Big  Bear  Valley. 

“ Quincy  Adams  Sawyer  ” troup, 
under  the  direction  of  Clarence 
Badger,  returned  from  a three 
weeks  stay  in  lumber  country  along 
the  Columbia  River,  Washington. 

Bull  Montana  is  beginning  in 
“ Glad  Rags,”  under  the  direction 
of  Highie  Fay. 

^1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111^ 

HOLLYWOOD 

J.  K.  McDonald  Productions  to- 
day shipped  the  fifth  “Johnny 
Jones”  comedy,  entitled  “Wanted 
A Story  ” to  Pathe.  In  the  cast 
are  Johnny  Jones,  Gertrude  Mes- 
singer,  Kenneth  Green,  Turner 
Savage,  Bennie  Alexander,  Wilson 
Hummel.  They  are  beginning  on 
a newspaper  story  entitled  “The 
Scoop.” 


Arthur  Trimble  Productions  have 
completed  two,  two  reel  child 
stories,  featuring  five  year  old 
Arthur  Trimble.  One  is  titled  “The 
Witch’s  Spell  and  Defense.” 

'iiiiiiiiiiiiiiiiiriiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiij 

R-C 

Wesley  Ruggles  will  continue  as 
director  for  Ethel  Clayton.  He 
is  beginning  “ The  Remittance 
Woman  ” from  a story  by  Ashmed 
Abdullah,  which  is  not  yet  com- 
pletely cast. 

Chester  Bennett  has  completed 
the  filming  of  “ Thelma  ” starring 
Jane  Novak. 

Harry  Carey  will  complete  “ The 
One  Man  ” this  week. 

£'iiimiiiiiiiiiiiiiiiimmiiiiiimiiimiiiiiiiiiiiiiHiiimmiiiii.imiiiiiiiiiufi^niiiii<iii[iiiiiii'- 

FOX 

TiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiimMiiiiiiiiiiiiihiiiiiiiiiiiii'iiiiiiiii.iiniiiiiiiiiiiiimimii^ 

Tom  Mix’s  next  story  will  be 
“ Shoe  Bar  Stratton,”  directed  by 
William  Beauline,  which  is  nt>w 
being  cast. 

“ Man’s  Size,”  will  be  the  next 
story  for  William  Russell. 

“Truxton  King”  is  the  next 
story  in  which  Jack  Gilbert  will 
be  the  star  and  Jerome  Storm  the 
director. 

” The  Footlight  Ranger,”  has 
been  selected  as  the  next  story  for 
Buck  Jones. 

| L.  B.  MAYER  [ 

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Fred  Nibl  is  casting  “The 
Famous  Mrs.  Fair,”  the  continuity 
by  Frances  Marion. 

Louis  B.  Mayer  has  reached  no 
decision  as  yet,  respecting  distribu- 
tion of  the  Reginal  Barker  feature, 
Hearts  Aflame,”  now  being 
edited. 

John  M.  Stal’s  picture,  “ The 
Dangerous  Age,”  will  be  ready  for 
shipment  in  a week. 

= ''1 1 'I" I ''I  Iflimimillli:. 

CENTURY 

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Alf  Goulding  is  directing  “ Baby 
Peggy  ” in  “ Peg  o’  the  Movies.” 


LUDWIG  G.B.  ERB 

PRESIDENT 


TRADE  MARK  REG-M-S.  PAT  OFF. 


MOTION  PICTURE 
DEVELOPING  AND 
PRINTING 

TELEPHONE  AUDUBON  3716 

203  to  211  W.  146  T"  St.,  New  York  City 


LABORATORIES  AND  STUDIO 


1666 


Motion  Picture  News 


IINIIIM 


'iiiinmimiiMiiiniiiHiuy^, 


FEATURE  RELEASE  CHART 

m Productions  are  Listed  Alphabetically  and  by  Months  in  which  Released  m order  that  the  Exhibitor  may 

have  a short-cut  toward  such  information  as  he  may  need.  Short  subject  and  comedy  releases,  as  well  as 

I information  on  pictures  that  are  coming  will  be  found  on  succeeding  pages.  (S.  R indicates  State  Riaht  ■ 

release.)  y 

I I 

I Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  March  §§ 


MARCH 


Feature 


Star 


Bluebeard,  Jr Special  Cast. 


Boy  Crazy Doris  May. 


Desert’s 


Fair 


a.  Ext 

Lady 


Olass  Houses Viola 


Her  Husband’s  Trade- 
mark   Gloria  Swanson. 

I Can  Explain Gareth  Hughes  . 

Iron  to  Oold Dustin  Farnum 

Island  Wires Corinne  Griffith 


Distributed  By 

Length 

Reviewed 

Arrow-S.  R 

. . 6 reels. 

..Sept.  16 

■ Amer.  Releasing.  .. 

5 reels. 

...Apr.  29 

Herbst-Lorenxo-S 

R.S  reels. 

...Apr.  1 

Amer.  Releasing  .. 

5 reels. 

. . . May  20 

. Paramount  . . 

5 reels. 

. . . Apr.  1 

Film  Book.  Offices 

5 reels. 

...Mar.  11 

. Goldwyn  

. . Mar.  25 

.Amer.  Releasing.  .. 

6 reels. 

...May  20 

. Universal  

S reels.  . 

. . Mar.  11 

.Amer.  Releasing... 

. .1  reels. 

...July  22 

Arrow  S.  R 

. 5 reels. , 

Arrow-S.  R 

. . 5 reels. 

. - Sept,  23 

.Assoc.  Exhib... 

. . Mar.  25 

Fox  

5 reels.  . 

. . Mar.  18 

, U nited  Artists  . . . 

. . 7 reels. . 

. .May  27 

. Paramount  

8 reels . . 

. .Dec.  24 

.Paramount  

7 reels. 

. ..Oct.  29 

Metro  

.5  reels. 

...Feb.  25 

.Vitagraph  

..Apr.  8 

Paramount  

.5  reels. 

...Mar.  4 

Metro  

...Feb.  25 

. Fox  

..Mar.  25 

. Vitagraph  

. . Apr.  1 

.Pathe  

. . Mar.  25 

iune  24 
Ear.  25 
■ Apr.  22 
.Apr.  29 
Feb.  11 
Mar.  18 
• Apr.  29 
.Mar.  4 


Ian  of  the  Big  8nows.  .Special  Cast Amer.  Releasing  . . .5  reels. . . 

Lady  Oodiva Special  Cast Assoc.  Bxhib. (reels... 

Love’s  Masquerade Conway  Tearle. . . .Selznick  5 reels... 

Lying  Truth Special  Cast Amer.  Releasing.  ...  ,5  reels... 

Man  to  Man Harry  Carey  Universal  6 reels 

Mistress  of  the  World. . .Special  Cast Paramount  20  reels.. 

Night  Riders,  The Special  Cast. Second  Nat.-8.  R 

Pardon  My  Nerve ~has.  Jones Fox  5 reels.. 

Price  of  Youth,  The. ...Neva  Gerber Arrow  S.  R 5 reels... 

Question  of  Honor,  A. . .Anita  Stewart  ....First  National  6 reels. ...  Mar.  25 

Ragged  Heiress Shirley  Mason Pox  5 reels. ...  Mar.  25 

Rounding  Up  of  the  Law  Big  Boy  Williams  Aywon-S.  R.  5 reels. . .Sept.  16 

Sheik's  Wife,  The .Special  Cast Vitagraph  (reels Mar.  18 

Stage  Romance,  A William  Parnurn... Fox  7 reels. . ..Feb.  25 

Tracked  to  Barth Frank  Mayo Universal  5 reels. . ..Feb.  25 

Travelin’  On William  S.  Hart.  . Paramount  . ..  .5  reels. . ..Mar.  4 

Vermillion  Pencil,  Tba  Sessue  Hayakawa. . Film  Book.  Offices  .5  reels Mar.  18 

Watch  Him  Step Richard  Talraadge.  .Goldstone-S.  R .5  reels. ...May  13 

Wild  Honey  Priscilla  Dean Universal  ( reels. ...  Mar.  11 

Wise  Kid.  The Gladys  Walton. ..  .Universal  5 reels. . ..Mar.  4 

Woman’s  Side  Kath’rine  M’D’nald. First  National 6 reels. . ..Apr.  29 

Woman,  Wake  Up....  Florence  Vidor Aasoc.  Bxhib • reels- • ..Mar.  t 

World's  Champion,  The.  Wallace  Reid Paramount  5 reels. . ..Mar.  11 

Tankea  Doodle,  Jr Special  Cast...  ...Burnside-S.  R I reels. , ..Mar.  25 


APRIL 


Star 


Distributed  By 


Fentnre 
Angel  of  Crooked  Street, 

The  Alice  Calhoun Vitagraph  

Arabian  Love John  Gilbert Fox  

Bear  Cat,  The Hoot  Oibson Universal  

Blonde  Vampire,  The....Iacia  Mooers Wid  Gunning 

Bootleggers,  The Special  Cast Wid  Gunning 

Border  Sconts Bert  Hall State  Rights 

Bought  and  Paid  For. ..  .Special  Cast Paramount  

Chain  Lightning Ann  Little Arrow  S.  R 

Channlng  of  the  North- 
west   Eugene  O’Brien. . .Selxnick  

Cradle.  The Ethel  Clayton Paramount  

Crimson  Challenge,  The.  Dorothy  Dalton ....  Paramount  

Destiny’s  Isle Special  Cast Amer.  Releasing... 

Devil’s  Pawn.  The Pola  Negri Paramount  

Elope  If  You  Must Eileen  Percy Fox 

Pace  Between,  The Bert  Lytell Metro 

Fascination  Mae  Murray Metro 

False  Fronts Special  Cast- Amer.  Releasing  . 

Find  the  Woman Special  Cast Paramount 

First  Woman,  The Mildred  Harris.  ...  Film  Book  Offices... 

Free  Air Special  Cast Hodkinson  

Gas,  Oil,  Water Charles  Ray First  National 

Give  Me  My  Son Pauline  Brunius. ...  Geo.  Hamilton-S.  R 

Good  Provider,  The Special  Cast Paramount  ... 

Greater  Duty,  The Special  Cast East  Coast  Prod.-S  R. 

Green  Temptation,  The..  Betty  Compson ...  .Paramount  

Heart  of  a Texan,  The.  .Neal  Hart Wm.  Steiner-S.  R 

Heart  Specialist,  The.. ..Mary  Miles  Minter. Paramount 

Hidden  Woman,  The. ..  .Special  Cast Amer.  Releasing... 

Che  Infidel K.  MacDonald First  National 

In  Self  Defense Special  Cast G.  H.  Hamilton-S.  R. 

Is  Matrimony  a FallurePSpecial  Cast Paramount  

Kisses  Alice  Lake Metro 

Ladies’  Man,  A Bull  Montana Metro  

Lariat  Thrower,  The W.  M.  Smith-S.  R 

Lonesome  Corners Special  Cast Playgoers  (Pathe)  . 

Love  Slave,  The Lucy  Lorraine Russell  Clark-S.  R 

Lure  of  Gold Neal  Hart Wm.  Steiner-S.  R 

Madness  of  Love,  The.  Special  Cast Wid  Gunning 

Man  From  Downing 

Street,  The  Earle  Williams ....  Vitagraph  

Man  Under  Cover,  The  Herbert  Rawlinson . Universal  

Man’s  Law  and  God’s ...  Special  Cast Amer  Releasing 

Money  to  Burn William  Russell  ...Fox  


Length  Reviewed 


,5  reels.. 
.5  reals. . 
f reels . . 

5 reels. . 
5 reels. . 
5 reels. . 
5 reels. . 

3 reels.  . 

5 reels. . 
I reels.. 
5 reels. . 
( reels. . 
5 reels . . 

5 reels. . 

6 reels . . 
6 reels. . 
( reels . . 
6 reels. . 

. I reels . . 
5 reels . . 

5 reels. . 

6 reels. . 
6 reels.  . 

5 reels. . 

6 reels. . 

5 reels. . 
.5  reels. . 
.5  reels. . 

6 reels. . 
.6  reels.  . 
5 reels.  . 
5 reels. . 
5 reels. . 
5 reels 

5 reels. . 

6 reels. . 
5 reels.. 
5 reels.  . 


5 reels. . 
5 reels . . 
5 reels.  . 
5 reels. 


..Apr.  29 
..Apr.  15 
..Apr.  • 
.June  24 
, .Apr.  22 

• Apr.  21 
Mar  25 

• Sept.  16 

May  6 
..Apr.  1 

• Apr.  21 

■ Aug.  19 
. May  20 
. Apr.  1 
-Mar.  25 
. May  6 

..Mar.  11 
•Apr.  29 
..Apr.  29 
..Apr.  15 

• Apr.  15 
..Mar.  4 

. Apr.  21 
■Aug.  26 
Apr.  1 

• Sept.  9 

• Apr.  8 
. Sept.  2 
, .Apr.  22 
. .May  13 

• Apr.  22 
Mar.  23 

• Sept.  16 

• Aug.  19 

Ju^y  29 

■ Apr.  22 

..Apr.  15 
.Apr  15 
..July  8 
. .Apr.  22 


Reviewed 
i . . May  6 
..June  3 
..May  10 
. .Apr.  15 
..Apr.  22 
. . May  27 
..June  3 
...Apr.  II 
..Apr.  22 
. .Apr.  21 
..Aug.  21 
. ..Aug.  19 


Feature  star  Distributed  By  Length 

P^r?b^5ie?-tucky  Home.Special  Cast Amer.  Releasing 6 reels.. 

Ouien  v^iA”“ipec?al  Cast Playgoers  (Pathe) ..  .6  reels. . 

Reckle«fV^f,.7Urf Ipe£,lal  Cast Film  Book-  Offices.. 5 reels.. 

Rrnnrtln  E-  Hammerstein . .. .Selznick 5 reels.. 

ShLk  e\  rSMe  Owen  Moore Selznick 6 reels.. 

tilt,  m 0f  G d Wm.  Farnum  Fox 7 reels.. 

Special  Cast Asso.  Exhib 6 reels.. 

ni.?nt  ^ow-  ^he Wm.  Duncan Vitagraph  5 reels.. 

K2"  Special  Cast Amer,  Releasing 7 reels. . 

S r ’ Constance  Binney .. Paramount  5 reels.  . 

t * .Franklyn  Farnum.  .Goldstone-S.  R 5 reels.  . 

X°|b,,s  ™Am0na Special  Cast W.  M.  Smith-S.  R...  5 reels.. 

i J»ne  Novak Assoc.  Photoplays.  5 reels.. 

InnUlfli.  a*i’  Special  Cast Paramount  6 reels.. 

r=M.  tv.  Margaret  Beecher  . Playgoers  (Pathe) ...  6 reels. . 

TWe  R^vRanch^u’”  £*e*l  Hairt Wm.  Steiner-S.  R 5 reels.. 

^ki£00,’™hV”«,>eci!i  ?a,t Amer.  Releasing 5 reels. . 

Windowltay  lfcAvoy Paramount  5 reels.  . 

»«HBuSinCi# Spccial  Cl8t Vitagraph  7 reels.. 

J Sfc 

tsr.  Cl*rl's'.  VI  sfr- 

^°f^ieghPt.eC0W«-Neal  Han Wm  Steiner-S’  N-'-S  reels'.'. 

; • Vi’ ••  • ‘ Special  Cast. Q.  H.  Hamilton-S.  R.5  reels 

u/Tu  „ i Marr>? Margery  Wilson,.  Nat.  Exchanges-S.  R 

Without  Fear Pearl  White Fox  6 reels  Apr  29 

wS2h|WmM'i ®Peci»l  Cast. Rus.  Clark  Syn.-S.  R.5  reels.'.'.'.'..'.'... 

Wonderful  Wife,  A^. ..  .Miss  DuPont Universal  5 reels. ..  Apr.  29 

p°“n*’  Th*'  S'  Young  Equity— S.  R. 6 reels. ..  .May  15 

Your  Best  Fnenu Vera  Gordon Warner  Bros. — 8.  R..5  reels. . ..Apr.  II 


. .May  13 
. . Aug.  26 


..Aug.  12 
■ Apr.  1J 
..Apr.  15 

..Apr.  29 


..Apr. 

.Sept. 


MAY 

Feature  Star  Distributed  By  Length 

Angel  Citizens. .. ... Franklyn  Farnum...  W.  M.  Smith  Prod  5 reels. 

Bachelor  Daddy,  The. ..Thomas  Meighan  Paramount  5 reels. 

Beauty^  Shop,  The Raymond  HitcbcockParamount  S reels. 

Beauty  s Worth  .Marion  Davies  . Paramount  6 reels. 

Beyond  the  Rocha. .....  Oloria  Swanson ....  Paramount  I reels. 

Brenda  s Heritage. Special  Cast Second  National  5 reels 

Broken  Silence,  The....Zena  Keefe Arrow  S.  R 6 reels.  ...  May  6 

Crossroads  of  New  York. Special  Cast  First  National  6 reels. ..  .June  3 

Re“«  Spades Charles  Ray First  National  6 reels May  13 

££?  S!]?*  T-^-  ~ ?,ast.  Wid  Gunning  . ..  5 reels 


Review** 

..Aug.  12 
..May  6 
..May  20 
..Apr.  8 
..May  15 


Dont  Write  Letters Gareth  Hughes  Metro  6 reels.. 

Evidence  E.  Hammerstein Selznick 5 reels... 

Fighting  Streak,  The Tom  Mix Fox  5 reels.. 

Fools  First...... Special  Cast First  National  5 reels... 

Gay  and  Devilish...  Doris  May Film  Book.  Offices  6 reels. . . 

Glory  of  Clementine.  The.Pauline  Frederick.  . Film  Book.  Offices  S reels. . . 

Gray  Dawn,  The Special  Cast Hodkinson  . 6 reels... 

Ureat  Alone,  The Monroe  Salisbury. . .Amer.  Releasing Creels... 

2at*  * u Alice  Lake  Metro  6 reels.., 

S-ea™  ?yer„HfeUi Mabel  Normand.  . . .Goldwyn  5 reels. . . 

His  Wife  s Husband Betty  Blythe Amer.  Releasing 5 reels... 

Impulse  Neva  Gerber Arrow-S.  R 5 reels. 

Kissed  _ — - 


.May  13 
.June  10 
.May  13 
.June  3 
.May  27 
June  10 
. May  1 
.June  14 
.May  13 
.May  13 
May  27 


His 


..May  27 

. . Houdini  Pictures 

-S.  R 

..Apr  15 

.Irving  Lesser-S.  R. 

. .5  reels.  . 

. . Apr.  15 

. Paramount  

. .May  13 

• Universal  

..May  1 

. Arrow-S.  R 

Man  Who  Married 

Own  Wife.  The I 

Marshall  of  Moneymint, 

The  J 

Me  and  My  Gal £ _ 

Men  of  Zanzibar Wm.  Russell Fox  6 reels.. 

Missing  Husbands Special  Cast Metro 5 reels 

Mohican’s  Daughter,  Tha^pecial  Cast Amer.  Releasing 5 reels... 

North  of  the  Rio  Orande.Holt-Daniels Paramount  6 reels.  . 

Ordeal,  The  Agnes  Ayres Paramount  6 reels.. 

Prisoner  of  Zenda,  The. Special  Cast Metro 8 reels.. 

Primitive  Lover,  The  ...C.  Talmadge First  National  6 reels... 

Real  Adventure,  The  ...  Florence  Vidor ....  Assoc.  Exhib 6 reels... 

Referee,  The  Conway  Tearle  ...  .Selznick  5 reels... 

Restless  Souls Earle  Williams Vitagraph  5 reels.  . . 

Ridin’  Wild  Roy  Stewart Irving  Lesser-S.  R 5 reels... 

Second  Hand  Rose Gladys  Walton Universal  5 reels... 

Seeing’s  Believing Viola  Dana Metro  6 reels... 

Sheik  of  Araby,  The. B.  Warner Film  Book.  Offices.  6 reels... 

Sonny  R.  Barthelmess  ...First  National  7 reels... 

Step  On  It Hoot  Gibson Universal  (reels... 

Strange  Idols Dustin  Farnum Fox  5 reels... 

Tracks  . ..Special  Cast  ...  .Playgoers  (Pathe) ..  .5  reels.  . . 

Trail  of  Hate,  The Big  Boy  Williams.  .Lorenzo-S.  R (reels... 

Trap,  The  Lon  Chaney  Universal  6 reels... 

Very  Truly  Yonrs Shirley  Mason Fox  5 reels.  .. 

Wall  Flower,  The Colleen  Moore Goldwyn  6 reels... 

Western  Speed  Chas.  Jones Fox  5 reels... 

When  Romance  Rides. . .Special  Cast Goldwyn  5 reels... 

Wife  Trap Mia  May Paramount  6 reels... 

Woman  He  Married,  TheAnita  Stewart First  National (reels... 

Woman’s  Sacrifice,  A.  .. Corinne  Griffith  Vitagraph  5 reels... 

Yellow  Men  and  Oold . .Special  Cast  Goldwyn  6 reels. . . 

Yellow  Stain.  The John  Gilbert  ..  Fox  5 reels... 


■ Aug.  26 
•June  10 
• May  27 


.May  27 
.May  13 
.Msv  t 
■ May  27 
.May  27 
. May  20 
. May  27 
.May  13 
.May  13 
. Apr.  8 
.Aug.  26 
.June  10 
.May  20 
.June  10 
• June  24 
■June  3 
May  13 
. May  20 
.Apr.  29 
.May  13 
Apr.  22 
.May  13 
. Apr.  21 
. May  13 
. Apr.  8 
Mar  27 


eptember  30,  1922 


1667 


JUNE 


Feature 


Star 


Distributed  By 


Length  Reviewed 


ross  the  Continent. . .Wallace  Reid  Paramount  6 reels., 

rays  the  Woman Betty  Compson....Goldwyn  .6  reels. 

.ck  Bag,  The Herbert  Rawlinson-Universal  5 reels.. 

ng  Him  In Special  Cast Cbas.  Miller  Prod... 5 reels. 

>ken  Shadows  Special  Cast Second  Nadonal-S.  R.S  reels. 

ddy’s  Lore Special  Cast Roy  H.  Klumb  Prod. I reels. 

n’t  Blame  Your  Chll- 

irnal  Flame,  The Norma  Talmadge. . .First  National 6 

:s  of  the  Mummy ...  .Pola  Negri  Paramount  5 

:al  Marriage,  The. ..  .Reid- Gish Film  Book  Offices... 5 

r Big  Stakes Tom  Mix Fox  5 

1 in  His  Room,  The.. Alice  Calhoun Vitagraph  5 

Iden  Dreams Special  Cast Goldwyn  6 

If  Breed.  The Wheeler  Oakman..  .First  National 6 

r Night  of  Nights.  ...Marie  Prevost Universal  5 

dden  Light Dolores  Cassinelli. .Arrow  5 

rricane’s  Gal Dorothy  Phillips. . .First  National 6 

Lm  the  Law Special  Cast AffiL  Dist.-S.  R 7 

n Smith Eugene  O’Brien. ..  .Selznick 5 

jhts  of  the  Desert. ..  .Shirley  Mason Fox  5 

re  Nest,  The Special  Cast Wid  Gunning 5 

. Barnes  of  New  YorkJ  om  Moore Goldwyn  5 

. Pirn  Passes  By Special  Cast Sec.  National-S.  R.  .8 

s.  Dane’s  Confession.  .Special  Cast Wid  Gunning • 

nook  of  the  North. ..  .Special  Cast Pathe 6 

Trespassing Irene  Castle Hodkinson  7 

e-Eighth  Apache Roy  Stewart ...... .Arrow-S.  R 5 

r Leading  Citisen. ..  .Thomas  Meighan..  .Paramount  6 

t of  the  Silent  North. Frank  Mayo Universal  5 

er  the  Border Betty  Compson. ..  .Paramount  6 

tting  It  Over Richard  Talmadge. . Goldstone-S.  R 5 

ugh  Shod Charles  Jones Fox  S 

•rlock  Brown Bert  Lytell Metro 6 

i of  the  Wolf Special  Cast Film  Book.  Offices... 5 

udge Charles  Ray First  National 8 

tas  Franklyn  Farnum ..  Goldstone-S.  R 5 

ey  Like  ’Em  Rough.. Viola  Dana Metro 6 

>uble  Jackie  Coogan First  National 6 

derstudy,  The Doris  May. Film  Book.  Offices... 5 

i in  the  Air  Abont 

lary  ....  t Lorraine-Moore  . . . Asso.  Exhib 5 

ly  of  a Man,  The. ...  Josephine  Earle. ..  .Lee-Bradford-S.  R 8 

hen  the  Devil  Drives.. Leah  Baird Asso.  Exhib 5 

me  Hell  Special  Cast Bartlett  Prod.-S.  R.  .5 

>lf’s  Fang.  The Wilfred  Lytell Producers  Security.  .5 

man  of  No  Import- 

nce  ...Fay  Compton Selznick  5 

man  Who  Walked 

ilone.  The  Dorothy  Dalton ....  Paramount  5 


reels, 
reels, 
reels, 
reels . 
reels . 
reels . 
reels, 
reels, 
reels, 
reels, 
reels . 
reels, 
reels, 
reels, 
reels . 
reels, 
reels, 
reels, 
reels . 
reels 
reels . 
reels, 
reels, 
reels 
reels, 
reels 
reels 
reels 
reels 
reels 
reels 
reels 

reels. . 
reels, 
reels. . 
reels. , 
reels . 

reels. . 

reels. . 


.May  6 
.July  22 
•Jane  17 


.June  10 
.July  1 

.few 

.June  17 
.July  1 
.July  1 

.Aug.  5 
.May  27 
..July  8 
.June  24 
■June  3 
..Apr.  29 

’.June' 10 

• June  24 

• Apr.  29 


. . . .June 

24 

. . . .June 

24 

. . . . lune 

17 

• Sept. 

23 

. . . .June 

17 

. . ..June 

10 

June 

24 

July 

15 

. . ..June 

10 

. . ..June 

3 

.July 

..July  1 

.June  3 
..May  27 

. .June  24 
■ June  17 


JULY 


Feature 


Star 


Distributed  By  Length  Reviewed 


aid  to  Fight Frank  Mayo Universal  5 

as  Julius  Caesar Charles  Ray First  National 6 

[Other  Man’s  Boots. . .Special  Cast Anchor-S.  R 5 

ick  Orchids  Special  Cast Metro 7 

rderland  Agnes  Ayres Paramount  6 

lleen  of  the  Pines Jane  Novak Film  Book.  Offices..  .5 

mestic  Relations K.  MacDonald First  National 6 

ist  Flower,  The Helene  Chadwick. . Goldwyn  6 

r the  Defense Ethel  Clayton Paramount  5 

eshie.  The Big  Boy  Williams.  .Di  Lorenzo-S.  R 5 

eater  Redemption,  The.David  Butler Burston-S.  R 5 

eatest  Truth,  The Special  Cast Paramount  6 

n Shy Franklyn  Farnum. . Goldstone-S.  R £ 

r Majesty Mollie  King Playgoers  (Pathe)  . . . 5 

>n  Heart  Pete  Morrison Sanford  Prod.-S.  R..6 

in  from  Glengarry,  TheSpecial  Cast Ernest  Shipman-S.  R.6 

in  Unconquerable.  Thejack  Holt Paramount  6 

irried  Flapper,  The... Marie  Prevost Universal  5 

r Dad Johnny  Walker. ...  Film  Book.  Offices...  5 

le  Clear  Call Special  Cast First  National 6 

phan  of  the  Ghetto,Special  Cast Arista-S.  R 6 

d Hot  Politics Richard  Talmadge.. Goldstone-S.  R S 

ise  O’  the  Sea Anita  Stewart First  National 7 

If  Made  Man,  A William  Russell. ..  .Fox  5 

adow  Eater,  The Richard  Travers. . .Barlett  Prod 5 

ath  of  Suva Mary  Miles  Minter. Paramount  5 

ranger  of  the  Hills. . .Special  Cast Anchor-S.  R 5 

roke  of  Midnight Victor  Seastrom.  ...Metro  6 

mined  Hoot  Gibson Universal  5 

ooper  O’Neil Tom  Mix Fox 5 

auper,  The Gladys  Walton Universal  . . .5 

man  Who  Came  Back,Evelyn  Brent Playgoers  (Pathe) ...  6 


AUGUST 


reels. . . .July  29 
reels. .. .Aug.  19 

reels 

reels 

reels.  . ..Aug.  5 
reels. . . .July  15 
reels.  . . .June  24 
reels.  . ..July  15 
reels... .May  6 

reels 

reels 

reels. . . .June  17 

reels 

reels . . . .July  22 

reels 

reels 

reels. . . .July  29 
reels.  . ..Aug.  5 
reels. . ..July  22 
reels. ..  .July  1 

reels 

reels 

reels. . ..Aug.  12 
reels. . . .July  15 

reels 

reels. . . .June  24 

reels 

reels. . . •June  17 
reels. ..  .July  8 
reels. . . .July  29 
reels. . . .July  29 
reels. . . .July  29 


Feature 

Star 

Distributed  By 

Length 

Reviewed 

nded  Woman,  The.  . . 

Betty  Compson... 

Paramount  

..Aug.  12 

:tator.  The 

Wallace  Reid 

Paramount  

. . . July  15 

n’t  Shoot 

Herbert  Rawlinson 

Universal  

. . Aug.  26 

isk  to  Dawn 

Florence  Vidor... 

Asso.  Exhib 

..Sept.  2 

st  Mail,  The 

Charles  Jones.... 

Fox  

. . July  1 5 

:roes  and  Husbands.. 

K.  MacDonald... 

First  National.... 

. . Sept.  16 

mor  First 

John  Gilbert 

.Fox  

You  Believe  It,  It’s 
>o  

Thomas  Meighan.. 

Paramount  

...July  22 

«. the  Name  of  the  Law 

Walker-Hall  

.Film  Book  Offices. 

. 6 reels . 

...July  2* 

st  Tony  

.Tom  Mix  

Fox 

. . Aug.  19 

aded  Door,  The 

Marie  Prevost 

Universal  

■ . Aug.  19 

ves  of  Pharaoh,  The. 

Emil  Jannings.  . . . 

Paramount  

. . Mar.  * 

isquerader.  The 

Guy  Bates  Post. . . 

First  National.... 

. . .Aug.  12 

aonshine  Valley 

.William  Farnum.  . 

Fox  

. . Sept.  16 

;w  Teacher,  The 

• Shirley  Mason 

Fox  

. . Aug.  12 

ttthbound  

Dustin  Farnum. . . 

Fox  

...Aug.  5 

id  Back . . . 

Gladvs  Brockwell. 

.Universal  ........ 

. . Sept.  2 

Iver  Wings 

Mary  Carr 

.Fox  

. . June  3 

irough  the  Storm.... 

. Stockton-Kimbell  . 

• Playgoers  (Pathe). 

. . 6 reels . 

. . Sept.  2 

p of  New  York,  The. 

May  McAvoy 

.Paramount  

• . July  i 

ider  Oath 

.Selznick  

.. . Aug.  19 

i and  At  ’Em 

• Doris  May 

• Film  Book.  Offices 

. • 5 reels. 

...Aug.  19 

hen  Husbands  Deceive  Leah  Baird 

Asso.  Exhib 

. . . July  1 5 

iung  Diana,  The 

-Marion  Davies.  . . . 

. Paramount  

..Aug.  19 

SEPTEMBER 

Feature  Star  Distributed  By  Length 

Blood  and  Sand ........  Rodolph  Valentino.  Paramount  5 reels. 

Caught  Bluffing Frank  Mayo Universal  5 reels. 

Confidence  Herbert  Rawlinson.Universal  5 reels.. 

Crimson  Clue Rich’rds’n-SedgwickClark-Cornelius  ....5  reels.. 

Crusader,  The William  Russell. ...  Fox  

Five  Dollar' Baby Viola  Dana Metro 6 reels. 

Fools  of  Fortune Marg.  de  la  Motte.Amer.  Releasing. ...  5 reels.  . 

Fool  There  Was.  A Special  Cast Fox  S reels.. 

Galloping  Kid,  The Hoot  Gibson Universal  5 reels. 

Her  Gilded  Cage Gloria  Swanson.  ...  Paramount  5 reels.  . 

Manslaughter  Thomas  Meighan.  . Paramount  

Married  People Mabel  Ballin Hodkinson  6 reels.. 

Monte  Cristo Special  Cast Fox  5 reels.  . 

My  Wild  Irish  Rose. ...  Special  Cast Vitagraph 7 reels.. 

Nero Special  Cast Fox  11  reels 

Nice  People Special  Cast Paramount  7 reels.. 

Queen  of  the  Moulin 

Rouge  Martha  Mansfield.  .Amer.  Releasing 6 reels.. 

Siren  Call,  The Dorothy  Dalton.  ...  Paramount  

Storm,  The House  Peters Universal  8 reels.. 

Timothy’s  Quest Special  Cast Amer.  Releasing 5 reels. 

Top  O’  the  Morning.  ...  Gladys  Walton. ...  Universal  5 reels. 

Under  Two  Flags Louise  Vale Clark-Cornelius 5 reels. 

Veiled  Woman,  The.  ...  Marguerite  Snow. ..  Hodkinson  ........ .5  reels.  . 

West  of  Chicago Charles  Jones Fox  5 reels.  , 

While  Satan  Sleeps. ..  .Jack  Holt .Paramount  5 reels. 


Reviewed 

■ . Aug.  19 
. .Sept.  23 


•June  17 

• Aug.  19 
. .July  29 

• Sept.  16 
■ Aug.  12 


■ Aug.  5 
• Apr.  8 

..June  10 
•June  3 
..Aug.  19 

■ Aug.  19 


..July  1 
■ Sept.  23 
.Sept.  9 

, .June  24 
..Aug.  26 
..July  i 


Feature 


Stai 


Uiatnoutea  By  Length  Reviewed 

Accidents  Will  Happen. Neely  Edwards. ...  Universal  1 reel 

All  is  Fair Eddie  Lyons Arrow  ;.z  reels 

All  Wrong Bobby  Dunn Arrow  2 reels 

Amid  the  Pyramids Mutt  & Jeff  C’rtoon.Fox  y,  reel ' 

Anvil  Chorus,  The Snub  Pollard Pathe 1 reel Apr.  H 

Any  Ice  Today Mutt  & Jeff  C’rtoon.Fox  y2  reels 

Any  Old  Port Educational 2 reels 

Apartment  Wanted Lee  Moran Universal  2 reels ".  . . 

Back  Yard,  The Jimmy  Aubrey ....  Vitagraph  2 reels  ' 

Barnstormer,  The Fox  2 reels  ‘ 

Bath  Day Sweet  & Queenie. . Universal  2 reels 

Bed  of  Roses Paul  Parrott Pathe  4 reel 

Blacksmith,  The Buster  Keaton. ..  .First  National  2 reels  

Bow  Wows,  The Snub  Pollard Pathe  1 reel 

Bride-to-Be,  The Paul  Parrott Pathe  1 reel 

Broker.  The Lupino  Lane Fox  2 reels 

Bucking  Broadway Neal  Burns Educational  J reels.  ..  .July  $ 

Busy  Bees Paul  Parrott Pathe  J reel 

But  a Butler Arrow-S.  R 2 reels 

Cashier,  The Mutt  & Jeff  C’rtoon.Fox  reel 

Caesar’s  Ghost Roy  Atwell Universal  4 reel 

Cheerful  Credit  Brownie  Universal  8 reels 

Circus  Days Educational  2 reels 

Clear  Case,  A Mutt  & Jeff  C’rtoon.Fox  % reel  

Cold  Feet Educational  2 reels Apr  1 1 

Coming  and  Going Vernon  Dent Folly-Pacific  .......1  reel  

Cops  Buster  Keaton First  National  8 reels July  2* 

Cured  by  Radio Roy  Atwell Universal  . ..1  reel 

Danger Lige  Conley Educational  J reels. . . . Apr  ;v 

Dark  Horse,  A Universal  8 reels. ...  May  27 

Days  of  Old Snub  Pollard Pathe l reel May  20, 

Do  Me  a Favor., Snub  Pollard Pathe  l reel.".  ' Mav  17 

Don’t  Be  Foolish C.  B.  C.-S.  R.....  8 reels 

Duck  In Lloyd  Hamilton.  . -Educational  8 reels  

Dumb-Bell,  The Snub  Pollard Pathe  4 reel. ..  . July  l j 

Dynamite  Lloyd  Hamilton ..  -Educational  g reals  

Easy  to  Cop Neely  Edwards. ...  Universal 1 reel 

El  Toro Fox  8 reels 

Excuse  Me,  Sheriff Fox  Z reels ! 

Fair  Enough Dorothy  Devore.  ...Educational  2 reels . . . . Apr  21 

False  Alarm,  A Educational  8 reels... June  to, 

Fat  and  Sassy Vernon  Dent Folly-Pacific  1 reel  

Fire  I Fire! Sanford-S.  R 2 reels 

Fly  Time Roy  Klumb  Prod.-S.R.S  real 

Follow  Me Eddie  Lyons Arrow-S.  R 2 reels 

For  Love  of  Money First  National  2 reels  

Fresh  Paint  .....Arrow-S.  R 2 reels 

Fresh  Start,  A Educational  2 reels 

Friday  the  13th Paul  Parrott Pathe  4 reel. ..  .July  21- 

Frozen  North,  The Buster  Keaton First  National 2 reels 

Full  of  Pep Snub  Pollard  ....Pathe  l reel....  Apr  21. 

Gasoline  Trail  Roy  Klumb  Prod.-S.  R.t  real 

Gay  Deceiver,  The Roy  Atwell Universal 1 reel.. ...May  2? 

Gee  Whiskers Neely  Edwards Universal  1 reel Apr  IJ, 

Get  the  Hook Vernon  Dent Folly-Pacific  1 reel  ..... 

Getting  Even Mutt  & Jeff  C’rtoon.Fox  y2  reel 

Give  Him  Air Bobby  Dunn Arrow  2 reels 

Golfing Mutt  & Jeff  C’rtoon.Fox  y reel........ 

Golf  Insect,  A Roy  Atwell Universal  1 reel  . ' 

Gymnasium  Gym Billy  Bevan First  National greets 

Hale  and  Hearty Snub  Pollard Pathe  1 reel  

Hands  Up Arrow-S.  R 2 reels J 

Hands  Up Geo.  Ovey Folly-Pacific  1 reel  

Hello  Mars  Harry  Sweet Universal  8 reels  

Hennessy  of  the  MountedGeo.  Ovey Folly-Pacific  1 reel  

Henpecked  Lee  Moran Universal  2 reels 

Hickory  Hick,  A Bobby  Vernon  ...Educational  2 reels. ...  Mav  20 

High  and  Dry Educational  8 reels  

High  Fliers  Neely  Edwards Universal  1 reel 

Highly  Polished Bill  Franey O’Conor-S.  R 8 reels ! 

His  Inheritance  Taxi. ..  .Neely  Edwards. ...  Universal  1 reel  

His  Prehistoric  Blunder. Roy  Atwell Universal  1 reel 

His  Wife’s  Son Fox  2 reels 

Hither  and  Thither Mutt  & Jeff  C’rtoon.Fox  reel 

Holding  His  Own Geo.  Ovey Folly-Pacific  X reel  

Hoot  Mon! Mutt  & Jeff  C’rtoon.Fox  reel 

Hop,  Skip  and  Jump. ..  .Mutt  & Jeff  C’rtoon.Fox  y2  reel 

Horse  Tears Queenie  Universal  2 reels 

Hot  and  Cold Bill  Franey O’Conor-S.  R. 8 reels 

Hot  Dog Clyde  Cook Fox  2 reels. . ..May  20 

Hot  Off  the  Press Snub  Pollard  Pathe  1 reel Apr.  I 

Hound  of  Tankervillt. . .Otis  Harlan Educational  

House  of  1,000  Trembles  Neely  Edwards ....  Universal  1 reel.... 

Husband  and  Strife Arrow-S.  R.., ,2  reels . 


1668 


Motion  Picture  News 


Ik  at  tkt  Finish Vernon  D«at Fslly-Pacifie  1 raal  

Janitor's  Wile,  The Arrow-S.  R 2 reels 

Jaap  Your  Job Snub  Pollard Pathe  1 reel 

Kid  Love Century  Kids Universal  2 reels 

Kill  the  Nerve Snub  Pollard Pathe  1 reel May  27 

Landlord,  The Fox  2 reels 

Last  Shot,  The Matt  4 Jeff  C’rtoon.Fox  H reel 

Late  Hero,  The Geo.  Ovey Folly-Pacific  1 reel 

Late  Lamented,  The Eddie  Boland Pathe  1 reel 

Laughing  Gas Fox  2 reels 

Light  Showers Snnb  Pollard Pathe  1 reel 

Little  Rascal,  The Baby  Peggy Universal  I reels 

Loose  Nuts Roy  Atwell Universal  1 reel 

Ma  and  Pa Bevan-June First  National 2 reels. .. Sept.  16 

Man  Haters,  The Eddie  Boland Pathe 2 reels 

Many  Happy  Returns. ..  Eddie  Boland Pathe 1 reel 

Mile  a Minute  Mary. .Dorothy  Devore. . .Educational  2 reels. ..  .July  1 

Minute  Man,  The Roy  Atwell  Universal  1 reel 

Modern  Fishing Mutt  & Jeff  C’rtoon. Fox  lA  reel 

Movie  Mix-Up,  A Roy  Atwell Universal  i reel 

Movies,  The  Snub  Pollard  Pathe 1 reel 

Mommy’s  Nightmare.. . .Geo.  Ovey Folly-Pacific  1 reel  

Mutts  Brownie  Universal  2 reels  

My  Mistake  Eddie  Lyons  Arrow  2 reels  

My  Wile’s  Relations ...  .Buster  Keaton. ..  .First  National  2 reels. . ..Aug.  26 

Mysterious  Stranger Jimmy  Aubrey Vltagraph  2 reels  

Nobody  Home Geo.  Ovey Folly-Pacific  1 reel  

No  Brains Harry  Sweet Universal  ..2  reels. ..  .Apr.  29 

No  Brains Bill  Franey O’Conor-S.  R 2 reels 

No  Luck Bobby  Dunn Arrow  2 reels 

New  or  Never Vernon  Dent FoUy-Pscific  1 reel  

Oh  Daddy Bevan-June First  National 2 reels 

OK  His  Beat Harry  Sweet Universal  2 reels  

Oh,  Promise  Me Neal  Burns Educational  2 reels  ...Mar.  18 

On  Patrol Billy  Bevan First  National 2 reels 


On  the  Jump Vernon  Dent Folly-Pacific  1 reel 

One  Horse  T< 


Harry  Sweet Universal  2 reels. ..  .Apr.  1 

Snub  Pollard .Pathe  1 reel  


An  Arctic  Hike  on  the  Orest  Aletsch  Glacier 

(Scenic)  Truart 1 reel. ...Apr.  21 

At  Large  (Drama),  Tom  Santsdu. . e . . • . . . , . .Universal  .........  2 reels 

Ballad  oi  Fisher’s  Boarding  House  (Drama). .Pathe  1 reel Anr  11 

Beyond  the  Trail  (Wee.  Drama),  Tom  Sanchi.  Pathe  2 reels  .. 

Big  Ranger,  The  (Drama) Universal 2 reels 

Borneo  Venice,  A (Scenic) Truart  

Boy  and  His  Dog,  The  (Aesops  Fables) ...  .Pathe 2/3  reels . . May  2? 

Brewing  Trouble  (Aesop  s Fables) Pathe  2/3  reels 

Call,  of  Courage,  The  (Drama). Universal 2 reels Mar.  II 

Cap  n Kidd  (Serial),  Eddie  Polo. .......... . ................ .15  episodes. 

Case  of  Identity,  A (Sherlock  Holmes) Educational J reels 

Cat  and  the  Pig,  The  (Aesop’s  Fables) Pathe  2/3  reeW*. 

Come  Clean  (Drama),  Tom  Santschi Universal 2 reels 

Country  Mouse  and  City  Cat,  The  (Aesop’s 

Fables)  Pathe  2/3  reels 

Crime  in  a Big  City  (Aesop’s  Fables) Pathe  2/3  reels 

Crowning  King  Blissard  (Scenic) Educational  1 reel Aug.  21 

Dangerous  Adventure,  A (Serial) Warner  Bros 15  episodes  

Daring  Dangers  (Drama),  Tom  Santschi Universal 2 reels 

Dead  Game  (Drama),  Art  Acord Universal 2 reels 

Death  Trap,  The  (West.  Dr.),  Tom  8antschi ..  Pathe  2 reels  

Desperation  (Drama)  Universal 2 reels 

Devil’s  Foot,  The  (Sherlock  Holmes) Educational 2 reels Feb.  11 

Dog  and  the  Wolves,  The  (Aesop’s  Fables) ..  Pathe  2/3  reels 

Dying  Detective,  The  (Sherlock  Holmes) Educational 2 reels Feb.  11 


Expose  of  Sawing  a Lady  in  Half  (Novelty). .Clarion-S.  R 1%  reels. 

Eternal  Triangle,  The  (Aesops  Fables) Pathe 2/3  reels. 


Our  Gang. 

Pair  of  Kings,  A Larry  Semon Vitagraph  2 reels.  ...Aug.  19 

Paniky  Pullman,  A Roy  Atwell  Universal  1 reel  

Papa’s  Night  Out Arrow-S.  R 2 reels 

Pardon  Me Snub  Pollard Pathe  1 reel... Mar.  18 

P*y  D*y ...  ..Charles  Chaplin.  • .First  National  ...... 2 reels. ..  .Apr.  15 

Peace  in  Pieces Bill  Franey O’Connor-S.  R 2 reels 

Peggy  Behave  Baby  Peggy  Universal  2 reels 

Penny  Reward,  A Educational  2 reels. ...May  20 

Piper,  The Fox  2 reels 

Please  Be  Careful Chas.  Doherty Fox  2 reels 

Poor  Boy Lloyd  Hamilton. . .Educational  2 reels. ...  May  27 

Powder  Romance Roy  Atwell Universal  1 reel  

Punch  the  Clock Snub  Pollard  Pathe  1 reel July  8 

Rag  Doll  Romance,  A Educational  I reels 

Rainmaker,  The Lloyd  Hamilton. . .Educational  2 reels  

Rapid  Fire Lige  Conley Educational  2 reels. ..  .July  1 

Red  Hot  Rivals Lee  Moran Universal  2 reels 

Rented  Trouble Arrow-S.  R 2 reels 

Rubberneck,  The Lee  Moran Universal  2 reels 

Safe  in  the  Safe Fox  2 reels 

Shaky  Family  Tree,  A. . .Neely  Edwards. ..  .Universal  1 reel 

Sheik,  The Fox  2 reels  

Short  Weight Brownie-Fox  Universal  2 reels 

Should  Watchmen  Sleep. Neely  Edwards  ...Universal  1 reel 

Show,  The  Larry  Semon  Vitagraph  2 reels 

Sic  ’Em  Brownie Brownie  Universal  2 reels. ..  .May  27 

Simply  Shocking Jack  Duffy Universal  1 reel 

Skipper’s  Policy,  The.  ...Dan  Mason Educational 2 reels. ...  May  6 

Sleeping  Sickness Vernon  Dent Folly-Pacific  1 reel  

Sleepyhead,  The Harry  Sweet Universal  8 reels  

Society  Sailors  Neely  Edwards  ...  .Universal  1 reel  

Some  Baby Snub  Pollard  Pathe 1 reel  

Some  Class Brownie Universal  2 reels 

Special  Delivery A1  St.  John Fox  2 reels. ..  .July  1 

Speed  ’Em  Up Universal  2 reels July  15 

Spirited  Affair,  A Roy  Atwell Universal  1 reel. ...  Sept.  2 

Spooks  Lige  Conley Educational  I reels 

Stand  Pat Paul  Parrott Pathe  i reel 

Step  Forward  Ben  Turpin First  National  2 reels 

Straight  from  the  Farm.Al  St.  John Fox  2 reels  

Strictly  Modern Snub  Pollard  Pathe  1 reel  

Studio  Rube,  The A1  St.  John Fox  t reels 

Such  Is  Life Billy  Bevan First  National 2 reels 

Take  a Tip Sanford-S.  R 2 reels 

Taking  Things  Easy Neely  Edwards  ...  .Universal  1 reel  

Ten  Seconds  Lee  Moran  Universal  2 reels.  ..  .July  8 

That’s  It Eddie  Lyons Arrow  2 reels 

They’re  Off  Vernon  Dent  .....Folly-Pacific  1 reel  

Three  Weeks  Off Universal  2 reels. .. -June  17 

Throbs  and  Thrills Roy  Klumb  Prod.-S.R.l  reel  

Tin  Foiled Mutt  & Jeff  C’rtoon.Fox  y*  reel 

Tis  the  Bull Bobby  Vernon Educational  2 reels  

Tom’s  Plrst  Flivver Roy  Klumb  Prod.-S.R.l  reel  

Toonerville  Blues  Dan  Mason Educational  2 reels. ..  .June  10 

Toonerville  Trials Dan  Mason Educational  2 reels 

Torchy  and  Orange 

Blossoms  Johnny  Hines Educational  I reels 

Torchy’s  Hold  Up Johnny  Hines Educational  2 reels.... May  6 

Torchy’s  Ghost Johnny  Hines Educational  2 reels  

Torchy  Steps  Out Johnny  Hines Educational  2 reels. ..  .June  10 

’Twas  Ever  Thus Viola  Daniel Educational  i reels. ...  Mar.  11 

Two  of  a Kind Harry  Sweet  Universal  2 reels  

Unfermented  Bricks Neeley  Edwards. ...  Universal  1 reel 

Upper  and  Lower Lee  Moran  Universal  8 reels. ..  .Apr.  II 

Village  Sheik,  The Al.  St.  John Fox  2 reels 

Wise  Duck.  The Fox  2 reels 

Why  Not  Now Eddie  Lyons Arrow-S,  R 2 reels 

You  and  Me Century  Kids Universal  2 reels 

You’d  Be  Surprised Billy  West C.  B.  C-S.  R 2 reels 


Title  and  Star  Distributed  By  Length  Reviewed 

Adventures  of  Robinson  Crusoe  (Serial) Universal  18  episodes.Apr.  1 

Algeria,  The  Ancient  (Scenic) Prizma 1 reel 

Alice  in  Wonderland  (Serial) Warner  Bros 15  episodes 


Farmer  and  His  Cat,  The  (Aesop’s  Fables) ...  Pathe  2 3 reels. .Sept.  23 

Farmer  and  the  Ostrich,  The  (Aesop’s  Fables). Pathe 2/3  reels.  .Apr.  l 

Felix  All  at  Sea.. Winkler-S.  R. 1 reel May  I 

Felix  Saves  the  Day  (Cartoon) Winkler-S.  R 1 real... .Feb.  11 

Getaway,  The  (Drama),  Neal  Hart Universal  8 reels 

G°  Get  ’Em  Hatch  (Serial) Pathe  15  epis’des.Apr.  11 

Good  Things  of  Life  (Novelty) Wid  Gunning  ....ireel 

Great  American  Authors  (Series) Hodkinson  Ireel  

Grit  (West.,  Drama),  Shorty  Hamilton McGovern  ft  Egler.2  reels  

Guilty  Cause,  A (Drama),  Tom  Santschi Universal I reels 

Hour  of  Doom,  The  (Drama),  Tom  Santschi. . Universal 2 reels 

How  to  Grow  Thin  (Novelty) Educational 1 reel.  ...Mar.  II 

Hunter  and  His  Dog,  The  (Aesops  Fables) .. .Pathe 8/3  reels  

In  the  Days  of  Buffalo  Bill  (Serial) Universal 18  e’s’d’s.Sept.  IT 

Island  of  burpriaa  (Scenic) Truart  

It  Is  the  Law  (Drama),  Tom  Santschi Universal  I reels 

Japan,  the  Garden  of  the  East  (Scenic) Kineto 1 reel Apr.  21 

Jaws  of  Steel  (Drama),  Reginald  Denny Universal 2 reels I 

Juggernauts  of  the  Jungle  (Educational) 1 reel  

Jungle  Belles  of  Borneo  (Novelty) Truart 

Jungle  Goddess,  The  (larial) Exp.  ft  Imp.-S.  R...  15  episodes. Feb.  4 

Leather  Pushers,  The  (Series),  Reginald 

Denny Universal 2 reels. ..  .Jan.  21 

Lion  and  the  Mouse,  The  (Aesop’s  Fables) ..  Pathe  2/3  reels 

Love  at  First  Sight  (Aesops  Fables) Pathe 2/3  reels 

Lochinvar  of  the  Line  (Drama),  Edgar  Jones.  .Pathe I reels 

Magic  Gems  (Study) Prisma 1 reel 

Matching  Wits  (Drama),  Art  Acord Universal 8 reels 

Missing  Men  (Drama) Educational  1 reel 

Model  Dairy,  The  (Aesops  Fables) Pathe  2/3  reels.. May  21 

Musselfish  Shell,  The  (Novelty) 1 reel 

My  Country  (Scenic) Educational 1 reel Apr.  21 

Mysterious  Tracks  (Drama) Pathe  1 reel  

Never  Let  Go  (Drama) Universal 2 reels 

Nights  of  Many  Shadows  (Wilderness  Tales) ..  Educational 1 reel 

Official  Movie  Chats  of  M.  P.  T.  O.  of  A Hodkinson  Feb,  II 

Old  Moose  Trails  (Scenic) Educational 1 reel 

One  Man  Reunion  (Wilderness  Tales) Educational 1 reel 

Opossum,  The  (Novelty) ....Paths  2 reels. .. .Apr.  81 

Pageantry  in  India  (Scenic) Kineto 1 reel 

Pelican  Island  (Scenic) Truart  

People  of  Old  Bruges  (World  Wanderings) ..  Educational J reel 

Perilous  Ascent  of  the  Zinal-Rothora  (Scenic) .Truart  

Perils  of  the  Yukon  (Serial) Universal  July  I 

Plain  Grit  (Drama),  Reginald  Denny Universal 2 reels 

Pony  Boy  (Drama),  Shorty  Hamilton McGovern  ft  Egler.2  reels 

Quaint  Denixens  of  the  Zoo  (Novelty) Kineto  Review 1 red.. ...Mae.  S 

Quaint  Holland  (Scenic) Educational 8 reels 

Radio  King,  The  (Serial) Universal  

Raid,  The  (Drama),  Neal  Hart Universal 2 reels 

Rich  Cat  and  Poor  Cat,  The  (Aesops  Fables).  .Pathe 2 3 reels 

Ride  ’em  Cowboy  (Drama),  Shorty  Hamilton. . McGovern  ft  Egler.2  reels 

Ridin’  Through  (Drama),  Art  Acord Universal 2 reels 

Ropin’  Fool.  A (Will  Rogers,  W.  Dr.) 8 rmfc N«».  8 

Scandal  in  Bohemia,  A (Sherlock  Holmes)  ..  .Educational 2 reels 

Seeing  Red  (Drama),  Tom  Santschi Universal 8 reels  

Seeing  the  Unseen  (Novelty) Prisma 1 reel 

Sky  Ranger,  The  (Serial) Pathe  15  episodes 

Spendthrift,  The  (Aesops  Fables) Pathe  2/3  reels 

Squarin’  It  (Drama),  Neal  Hart Universal 2 reels 

Striking  Tires,  The  (Novelty) Bosworth,  De 

Prevee  ft  Felton...  1 reel 

Such  is  Life  in  Volendam  (Scenic  Cartoon) .. Film  Book.  Offices.  1 reel Apr.  2 

Such  is  Life  in  London’s  West  End  (Cartoon) . Film  Book.  Offices.  1 reel Apr.  2 

Such  is  Life  in  Monte  Carlo  (Cartoon) ..Film  Book  Offices.  1 reel June  1 

Sunbeams  (Study) Prisma  1 reel 

Sweet  Heart  (Western  Drama),  BUly  West... Joan  Film 8 reels 

Terror  Trail  (Serial).  Eileen  Sedgwick Universal  18  episodes.  ....• 

Thrills  and  Spills  (Novelty) Educational 1 reel May  > 

Tiger  and  the  Donkey.  The  (Aesops  Fables).  .Pathe 2/3  reels 

Timber  Queen,  The  (Serial) Pathe  June  2 

Too  Much  Overhead  (Educational) Educational 1 reel 

Trail  of  the  Wolf,  The  (Drama),  Percy 

Pembroke  Universal 2 reels . . . . Apr. 

Treacherous  Rival,  A (Drama),  La  Plante- 

Pembroke Universal 2 reels 

Trickery  (Drama)  Universal 2 reels  

Two  Men  (Drama),  Tom  Santschi Universal  2 reels '. ... 

United  States  Naval  Efficiency Kineto  1 reel 

Unmasked  (Drama),  Art  Acord Universal Creels 

Vengeance  Is  Mine  (Drama),  Irene  Castle. ...  Pathe  3 reels 

Verdict,  The  (Drama),  Eddie  Polo Universal 2 reels 

Village  Life  in  Switzerland  (Scenic) Kineto  Review 1 reel 

Vistas  of  the  Holy  Land  (Kineto  Review) ....  National  Exch 1 reel....  Mar.  I 

Wanderlust  (Scenic) Educational 1 reel 

Wedding  Feast,  Among  Borneo  Dayaks,  A 

(Novelty)  Truart  

White  Eagle  (Serial) Pathe  15  episodes  .2 

White  Messenger,  The  (Drama),  Eddie  Polo.  .Universal 2 reels — .May! 

Wicked  Cat,  The  (Aesops  Fables) Pathe  2/3  reels.  .Apr.  I . 

Wolf  in  Sheep’s  Clothing  (Aesop’s  Fables) ..  Pathe 2/3  reels 


TBS  WILLIAMS  rSIICTUrt  COMPACT,  BUW  T« 


EASTMAN 
POSITIVE  FILM 


Adds  good  photography  to  picture  interest 
— gives  that  truthful,  accurate  reproduction 
that  is  only  possible  when  the  reproductive 
scale  of  the  positive  material  parallels  that  of 
the  negative.  That’s  why  Eastman  Positive 
Film  carries  quality  through  to  the  screen. 


Eastman  Film,  both  regular  and  tinted 
base — now  available  in  nine  colors,  is 
identified  throughout  its  length  by  the 
words  “Eastman”  “Kodak”  stenciled  in 
black  letters  in  the  transparent  margin. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


Roihacker-Aller  Laboratories,  Inc. 
Hollywood,  California 


The  reliability  of  a product 

depends  upon  the  responsibility  of  its 

maker  — Our  reliability,  our  responsibility  and 
our  ability  are  firmly  established. 

Any  clever  or  careless  talker 

can  make  temporary  friends  by  making 
pretty  promises,  but  it  takes  real  performances 
to  keep  them  — We  point  with  pride  to  our 
record  of  achievement. 

By  constant  vigilance  and 

diligence  we  will  always  protect  our 

clients  and  our  reputation. 

Rothacker  Prints  look 

better  than  ordinary  prints,  and  quality 

and  service  considered — actually  cost  less  in  the 
long  run. 


lhe  laboratory 
with  a conscience. 


Founded  1910 
by 

Watterson  R.  Rothacker 


OCTOBER  7,  1922 


Reg.  U.  S.  Patent  Office 


Soon 


The  October  issue  of 


The  Booking  Guide 


Lists  all  pictures  (features  and  short  subjects) 
between  March  1st,  and  September  1st,  1922, 
with  index  to  Motion  Picture  News  for  ex- 
ploitation, reviews  and  all  other  information 
necessary  to  successful  showmanship. 

Every  Theatre  Uses  One.  Every  Theatre  Will  Have  One 


Entered  as 


OL.  XXVI  No.  15 

Los  Angeles  


id  Class  Matter,  October  IS,  1913,  at  the  Post  Office  at  New  York, 
under  the  Act  of  March  3,  1819 

Published  Weekly — $3.00  a year 

J2C)  Seventh  Avenue , New  York  — 


PRICE  20  CENTS 

Chicago 


Well  Pay  for  Our  ^Mistakes 
If  You’ll  Pay  for  Our  Successes! 


W.  A.  JOHNSTON,  in  his  editorial  on  “Independence”  in 
the  Motion  Picture  News,  stated  our  position  exactly 
when  he  wrote:  — 


ff 


'oA  Good  Picture  is  good  no  matter 
what  its  source.” 

Also  he  declared,  “it  is  highly  necessary  that  the  Independent 
Producer  get  all  the  encouragement  his  product  deserves.” 

Once  again  we  are  in  agreement,  as  all  the  exhibitors  who 
attended  the  Charnas  banquets  in  Pittsburgh,  Cincinnati, 
Detroit  and  Cleveland  and  heard  our  declaration  of  principles 
and  policy  will  testify. 

But  we  go  further  and  state  that  we  believe  the  exhibitors 
should  support  ALL  good  pictures,  be  they  produced  by  big 
companies  or  small  companies. 

The  theatre  man  should  pay  the  small  producer  as  good  a price 
for  Good  Pictures  as  he  does  the  big  fellow  who  has  the  power 
to  force  a fair  return  for  his  product. 

We  agree  with  Mr.  Johnston  that  the  word  “Independent”,  as 
used  in  this  business,  is  misleading.  It  should  be  abolished 
from  the  language  of  the  picture  industry. 

It  doesn’t  mean  what  it  pretends,  because  the  only  man  truly  in- 
dependent in  this  business  is  the  one  who  makes  Good  Pictures. 

(food  Pictures  are  all  that  count ! 

B.  P.  Schulberg  has  demonstrated  that  he  can  produce  Good 
Pictures  and  he  will  continue  to  demonstrate  that  he  can. 

We  are  willing  to  stand  on  the  Preferred  Pictures  he  produces. 


AL-LICHTMAN 

C OR.P  O RATI  O N 

576  FIFTH  AVENUE  NEW  YORK  CITY 


We'll  Pay  for  Our  ^Mistakes 
If  You'll  Pay  for  Our  Successes! 


October  y , 1922 


1675 


#11 


U^1  '5^””'  -'Vvr 

No.  21 

NE  of  the  four  biggest  pictures 
of  the  season.  Big  in  cast,  in 
story,  in  direction.  A best  seller 
for  twenty  years,  a production  of  un- 
paralleled magnitude. 

Watch  what  it  does  in  New  York! 
Opening  at  the  Capitol  October  8th. 


From  the  novel  by  Mary  Johnston. 
Scenario  by  Ouida  Bergere. 


This  is  the  4 col. 
press  ad.  Mats  and 
electros  at  exchanges. 


FAMOUS  PLAYERS-LASKY  CORPORATION 


ADOLPH  ZUKOR 


PRESENTS  A 


Georde  Fitzmauiice 

PRODUCTION 

andjojjplc^ 

WITH 

Bettq  Compson 
and  Bert  Lijtell 


JESSE  L.  LASKY  m J 

n presen  s im/xil  ana 

Mam  Miles  Minter 

— and  Tom  Moore  — 

Ct  (paramount  (picture 


^ or f~ 

No.  20 


TWO  big  stars  in  the  great- 
* est  comedy  drama  of  the 
season.  A western  of  a dif- 
ferent kind.  Swept  with 
thrills  and  tingling  with 
climaxes,  yet  packed  with 
fun  and  laughter. 

By  Clyde  Fitch 
Scenario  by  Julien  Josephson 
Directed  by  Charles  Maigne 

(4-column  press  ad.  Mats  and 
electros  at  exchanges) 


^FAMOUS  PLAYERS- LAS  KY  CORPORATION  Vi 

ADOLPH  ZUKOR.  D*t,,den t - * “ 


The  Me-  Creation 
of  a Masterpiece 

By  the  supreme  artiste  of 
the  screen 

Hade  to  meet  the  demands 
of  a public  of  today 
Made  under  the  vast  photo- 
play improvements  of  today 


from  the  novel  by  Qrace  Miller  White 
and  its  dramatization  by  Rupert  JSuphes 
J3y  arrangement  arith  Qdo/ph  Zukor 
Direction  by  (John  X Robertson 
Photodraphy  by  Charier  Posher 


UNITED  ARTITTf  CORPORATION 

MARY  PICKEORD  • CHARLIE  CHAPLIN  • DOUGLA-T  FAIRDANKJ"  ■ D.  V.  GRirriTH 
HIIJAM  ADRAMj;  PRESIDENT 


J3y  J'farry  (James  S m/th 
Os  produced  by  Cohan  and  J-farris 
in  the  United  States  of  Cm  erica 

Direction  ■ ■ -(foseph  De  Qrajirei 

/Released  by 

UNITED  AI3.TIJTJ’  CORPORATION 

MARY  PICKTORD  CHARLIE  CHAPLIN, 

DOUGLAJ"  EAlIiDANICT  D.  V GIJIfTITIj 

HIRAM  ADRAM^  PRETXIPENT. 


He  Measures 
Up  to  His  Biggest 
Picture  Vehicle 


Here’s  what  you’ve  got  when  you  book 
“A  Tailor  Made  Man” — 

The  best  Charles  Ray  in  the  best  and 
biggest  Charles  Ray  feature. 

Made  from  the  best  and  biggest  photoplay 
vehicle  he  ever  had. 


ian 


1U1 


1 IdUtf  1 


Qi'thur  JT  Kane 

presents 


With  a title  known  by  everybody  in  every 
town  in  the  United  States. 

What  more  does  any  box-office  want? 

“A  sure-fire  attraction  with  any  audience. 
Exhibitors  can  go  the  limit,”  says  the 
World. 

“The  finest  houses  in  the  world  can 
put  this  picture  on  and  clean 
up,”  says  the  News. 


But 


fe.  “The  Man  Who  Played  ot 
God  ” is  an  example  of  what  the  public  is  sc 
yearning  for. 


Says  bJhe  Motion  Picture  Menus 

■ (P se  September  16  Suj'ue^ 

great  artist  am\^regei 
ated  being.  The  great 
trouble  with  the  picture  is 
that  many  who  see  it  will 
want  to  shelve  other  pic- 
tures to  play  it  because  it 
presents  a brand  new  idea. 

The  action  is  swift  and 
in  composing^  his  pictj 

t^ie  ^ Says  Ohe  Cxhibitors  Ira  be  Peer i ear 

(See  September  !6  JSrue) 


Lirm 


If  You  Look  You'E  Book/ 

It’s  a Distinctive  Picture  — 


See  it  of  your  UNITED  ACTIJ'TJ'  CORPORATION  Cxchantfr 


MAfiV  PICKFOPD  CHARLIE  CHAPLIN 

DOUGLAT  FAIPBANICf  D.  V GRIFFITH 

Ml  PAM  ABRAMj;  PPETIDENT 


A Picture  You  Can 
Show  and  Look  Your 
Patrons  in  the  Eye 
As  They  Go  Out 


Cibion  Productions;  incorporated 

presents 

“A  WOMAN*  WOMAN 


cvith 


^IfaryQldeti 

Q Charles  Qibiun  Production 

Odapfed  from  Mrs.  Jha/bro  Hartleys 
Saturday  Cueninq  Post  story 
of  the  same  name 


A Powerful  Dramatic  Close-up 

of  the  American  Home  of  To-day 

A photoplay  that  lifts  the  veil  of  secrecy  from  the 
home-life  that  exists  in  every  community. 

A picture  that  every  woman  will  be  sure  to  see  and 
then  tell  her  friends  to  go  see  it. 

A great  star,  with  an  all-star  cast,  in  a great  story  that 
has  love  and  romance,  pathos  and  humor,  joy  and 
despair,  success  and  failure — everything  that  goes  to 
make  a 100  per  cent  box-office  feature. 


Qllied  /Producer's  and  Distributors  Corporations *> 

72f)  Seuenth  Ocsenue,  Jfeai  (fork  City 
— Q H> ranch  Office  located  in  each  United  Crtists  Corporation  hxchanda  — 


) 


It’s  New— 

It’s  Novel— 

It’s  Different — 

The  First  All-color 
Feature  Length  Picture 


“Melodrama  intense  and  Unrestrained. — Action  in  abundance. — 
Hits  you  squarely  between  the  eyes.” — N.  Y.  American. 

“A  new  and  beautiful  addition  to  screen  art. — -London’s  great  fire 
is  marvellously  reproduced.” — N.  Y.  Telegraph. 


tiful.” — Trade  Review. 

“Here  is  realism  beyond  the  scope  of  the  ordinary  picture.” — N. 
Y.  Evening  Telegram. 

“Splendidly  done. — Gorgeously  beautiful. — Lady  Diana  Manners 
is  beautiful.”- — N.  Y.  Mail. 

“At  last  a new  dramatic  situation,  the  like  of  which  has  not  been 
done  before.” — Brooklyn  Eagle. 


2 he  9irxt  Prizma  Color  Photoplay 
Scenario  by  Jetix.  Orman 


'In  a class  by  itself. — Lady  Diana  Manners  is  unquestionably  beau- 


729  S'euenth  Ocsenue,  S/eas  Cjork  City 
— 0 J3ranch  Office  located  in  each  United  Qrtists  Corporation  Cxchancte  — 


1682 


Motion  Picture  News 


Not  only  that— but  F.B.O. 

has  put  behind  this  greatest  of  all  Sherlock  Holmes  mystery-dramas  an  exploita- 
tion campaign  matched  only  by  OUR  OWN  RECORD-BLASTING  DRIVE 
FOR  OUR  OTHER  BOX  OFFICE  ATTRACTIONS. 

The  day  of  selling  “just  a picture”  has  vanished.  F.B.O.  is  a step  ahead  of  the 
procession.  We  give  you  not  only  a smashing  good  show,  loaded  to  the  hilt  with 
the  sure  fire  elements  of  entertainment,  but  WE  GIVE  YOU  THE  EXPLOI- 
TATION AND  SHOWMANSHIP  with  which  to  SELL  it  to  your  public. 

F.B.O.,  in  a word,  SELLS  EXPLOITATION  AS  WELL  AS  PICTURES. 
We  are  helping  hundreds  of  exhibitors  to  pack  their  theatres  by  using  OUR 
PRACTICAL,  RED-BLOODED  SHOWMANSHIP.  The  great  campaign  that 
blazed  the  way  for  “In  the  Name  of  the  Law”  is  but  a sample  of  our  MONEY- 
GETTING SERVICE  OF  EXPLOITATION  AND  SHOWMANSHIP. 

CLIMB  ABOARD  OUR  BAND-WAGON  AND  REAP  THE  HARVEST. 


October  7 , 1922 


“The  Hound  of  the  Baskervilles”  is  by  all  odds  the  best  of  Conan  Doyle’s  great 
stories.  It  has  more  mystery  and  suspense  and  downright  blood-chilling  drama 
than  a dozen  ordinary  detective  pictures.  But  what  makes  it  a TRULY  MAR- 
VELOUS PROPOSITION  FOR  THE  WISE  SHOWMAN  is  the  campaign  of 
SUPER-ADVERTISING  AND  EXPLOITATION  WE  HAVE  PUT  BEHIND  IT. 

Wire,  write,  phone.  Ask  for  one  of  our  great  press  sheets  that  teem  with  new  ideas 
:or  the  practical  showman.  Get  in  touch  AT  ONCE  with  your  nearest  F.  B.  O.  Exchange. 

Film  Booking  Offices  of  America,  Inc. 


rlome  Offices:  F.  B.  O.  Bldg.,  723  7th  Ave.,  New  York  Exchanges  Everywhere 


at  g^cMoitation  J 

' t\o  W I _ 


t 


« 


Remembrance 


i* 


<AV  is  tlie  best  subject 

in^years  for  promotion  . 


CABLE  ADDRESS 
VICTOR 


CAM  DEN,N.J,uS.a. 

September  22,  1922. 


Goldwyn  Distributing  Corp., 
469  Fifth  Avenue, 

New  York  City. 


Dear  Sir: 


Subject  Photoplay  "Remembrance" 


Would  it  be  possible  for  you  to 
obtain  for  us  promptly  a list  giving  the 
3howings  for  "Remembrance"?  This  to  in- 
olude  the  name  of  the  town  or  oity  and 
state,  the  date  of  the  showing  and  the 
name  of  the  theatre.  If  you  will  supply 
this  list  we  will  promptly  see  that  a 
letter  is  mailed  out  to  dealers  in  Victor 
products  in  these  cities  giving  them  par- 
ticulars regarding  this  picture  and  also 
suggesting  that  they  get  in  touch  with 
the  manager  of  their  looal  theatre. 

Very  truly  yours 

victor  yd au  /Machine  co. 


HEG:KAW 


ADVERTISING  PtM^TMlHT 


advertising  Department 


prance 

^Tliat’s  the  title  of* 

RUPERT  HUGHES’ 

perfect  picture  at  the 
Capitol,  now  playing, 
and  one  oPthe  things 
that  Old  Pop  Grout  in 
‘Remembrance  never  for- 
got was  to  smoke  his 


Old  Pop’s  Choice 

CABINET  SIZE 

>C  *515 

-BO* 

50 


2 25 


The  Victor  Talking  Machine  Co  is  boosting  a 
" Remembrance  " list  of  Old  Time  Songs. 


1500  United  Cigar  Stores  are  posting 
their  windows  with  this  ]/%  sheet  ♦ 


If /you  haven’t  booked 

Rupert  Hughes 

HMiSM 


When  you  say  “COIBWYNjou  mean  Big  Pictures  Well  Exploited 


Cl»U.d<? 


►♦t  #T*ty  "now 




it  will  maKeyou 
remembermany 
rgotten  things 


Ir 


)ee  This  Great  Goidwyn  Picture 


Ihe  cover  of  tliis  book, 
shows  the  window -card 


tie  this  String 
avo^d 

' f £ |fo  Don’t 
fvtv^e  7 


VV 


e$ 


Starts 


Oct-r* 


A picture 
jrou  will 
remember 
forever- ^ 
andfovever' 
is  a long, 
longtime: 


Capitol  Theatre 


Telephone  hanger 

The  posters  are  not 
merely  good-looking 
-they  were  made  to 
SELL  SEATS  FOR  YOU 


Ihe  Press  Book  is  Full  oF ideas, 
-not  mere  decorative  effects. 


Rupert 

Hughes 


lb*  xVie  ^eaV 


American  Amity  lit* 


;;&a 


A jGoldwyn  Picture 


Things 
you  should 
Remember — 

— Inspect  your  tires 
—Fill  your  radiator 
— Fill  tank  with  gas 
— Fill  batteries 
— Keep  your  brakes  tight 

Also  Remember — 

—not  to  speed.  The  cops 
work  fast  in  this  town. 
The  judge  thinks  nothing 
of  sending  rich  auto- 
owners to  the  jug. 

Then 

—when  you  feel  unhappy 
remembering  all  the 
things  you  should  re- 
member, forget  your 
troubles  and  see 

RUPERT 

HUGHES’ 

story  of  Life  in  an  Ameri- 
can family 

Capitol  Theatre 

Broadway  and  51st  Street 

Week  of  Oct.  1st 


Herald  Auto  throwaway. 

Wait  tillyou  hear  about  our  Matinee  - its  the 

best  press  stunt  that’s  been  worked  i n years -^you  can  pull  it  too; 


1686 


Motion  Picture  N e u 


TOOK 


BT  STORM 


Starring 


/ 


READ  WHAT  THK 


EVE.  WORLD: 


“ We  know  of  no  better  story — we  know  of  no  one 
who  could  put  more  vim  and  dash  and  spirit  into 
the  character  as  ‘Cigarette’  than  Priscilla  Dean. 
Splendid  entertainment.  By  all  means  see  Priscilla 
Dean  in  ‘Under  Two  Flags.’” 


IIVERSAL-JEVEL 


October  7 , 1922 


1687 


EVE.  JOURNAL: 


EVE.  SUN: 


“If  excitement  is  what  you  crave,  “Dean  never  more  alluring.” 

it  surely  comes  in  this  film.” 


N.  Y.  TIMES: 

“Entitled  to  rank  among  the  leaders. 
Colorful.  Well  acted!” 


EVE.  TELEGRAM : 

“ Marvelous!  More  spectacular  on 
the  screen  than  on  the  stage.” 


Directed  fcy  "tod  Browning 
From  the  immortal  novel  by  Ouida 


Presented  by 

CARL  LAEMMLE 


1688 


Motion  Picture  News 


gift  °Pen 


kSm) 


Presented  bi|  Carl  Laemmle 
with  Original  Cast  headed  bq 


REGINALD 


SIX  ROUNDS 

"Young  King  Cole" 

“He  Raised  Kane" 

“Hie  Chickasha  Bone  Gusher  I 
“When  Kane  Met  Abel” 
“Stri  keFatherStrike  Son 
“Joan  of  Newark" 


M MY 


and  including 

HAYDEN  STEVENSON 

Directed  bq 

Ham]  Pollard 

From  the  famous  Collier's  Weeklq 
stories  bq  H CWitwer 


UNIVERSAL  JEWEL  COLLIER'S 


October  7 , 1922 


1689 


f\&  STORM 


// 


V 


“Crashed  previous  records  to  ^ 
smithereens ” 

“ ‘ The  Storm  ’ hit  Columbus  at  the 
Pastime  Theatre  and  crashed  previous 
box-office  records  to  smithereens  not- 
withstanding terrific  heat  and  the  strong- 
est opposition  of  the  season.  Capacity 
all  day — people  lined  to  the  sidewalk.” 

THE  PASTIME  AMUSEMENT  CO., 

Columbus,  O. 

THE  BIG  PICTURE  OFj 
THE  YEAR! 

starring 

VIRGINIA  VALLI_HOUSE  PETERS 
MATT  MOORE- 

Directed  by  Reginald  Barker 
Play  by  Langdon  McCormicl 


UNIVERSAL  JEWELS  CARL 


presented  by 

LAEMMLE 


“Compelled  to  hold  it  for  in- 
definite run ” 

“ Booked  4 Human  Hearts  ’ for  one  week. 
However,  so  tremendous  were  the 
crowds  and  so  great  the  demand  for  a 
continued  showing,  that  we  were  com- 
pelled to  hold  it  over  for  an  indefinite 
run,  in  spite  of  the  fact  that  we  were 
booked  up  previously.” 

Ralph  A.  Wettstein, 
ASCHER’S  MERRILL  THEATRE, 

Milwaukee,  Wis. 

THE  GREAT  AMERICAN 
DRAMA! 

starring 

HOUSE  PETERS 

and  a wonderful  cast 
From  Hal  Reid's  famous  stage  play 
Directed  by  King  Baggot 


WaRion  Jfiavi  b s 


Is  the  most  sensational  hit  in  the  history  of  motion  pic- 
tures. All  New  York  is  talking  about  it!  The 
newspapers  are  filled  to  overflowing  with  its  praises! 


Here  are  a few  extracts  from  leading  New  York  dailies: 


“It  seems  to  us  that  this  picture  is  every  bit  as  important  to  see  as  any  play  on 
Broadway.  It  marks  a high  point  in  the  art  of  entertainment  and  in  the  art  of 
the  American  motion  picture  studio.  We  whole-heartedly  commend  it  to  every 
man,  woman  and  child  to  whom  romance  and  beauty  are  not  mere  words 
found  in  dictionaries.” — Daily  News. 


“When  Knighthood  Was  In  Flower  is  dazzling  to  the  eye,  splendidly  impressive 
and  apparently  true  to  the  time  and  places  of  its  settings.  Marion  Davies  really 
outdoes  herself,  while  Lyn  Harding  is  a joy.  Such  a King!” — N.  Y.  Times. 

“No  one  can  afford  to  miss  this  great  screen  masterpiece,  and 
you  may  be  assured  we  will  go  again.” — Evening  Journal. 


“Marion  Davies  gives  a performance  of  the  modern,  stubborn, 
adorable  Mary  that  is  not  only  the  best  thing  she  has  ever 
done,  but  one  of  the  finest  performances  ever  given  by  any 
actress.” — Morning  Telegraph. 


CREATED  BY 

COSMOPOLITAN 
PRODUCTIONS 
A Paramount  Picture 


WHEN  KNIGHTHOOD 
WAS  IN  FLOWER 


“When  Knighthood  Was  in  Flower  is  one  of  the  greatest  film  epics  ever  made 
in  America;  in  fact,  the  picture  merits  visit  after  visit  to  grasp  all  its  glories.” 
— Robert  G.  Welsh,  Eve.  Telegram. 

“The  most  amazingly  beautiful  motion  picture  ever  screened.  Moves  swiftly 
never  wearying,  and  leaving  at  the  last  a regret  that  it  is  over.”  — N.  Y.  Mail. 


“When  Knighthood  Was  In  Flower  is  all  that  has  been  claimed  for  it;  the 
people  simply  burst  into  applause  again  and  again.  Don’t  miss  it.”  — 
Harriette  Underhill,  N.  Y.  Tribune. 


“When  Knighthood  Was  In  Flower  ranks  high  alongside  of  the  best  in  romantic 
screen  drama  with  a beauty  of  background  which  has  not  to  our  knowledge 
been  surpassed.  The  scene  showing  Marion  Davies  in  an  attitude  of  prayer  is 
one  of  the  finest  moments  which  we  have  seen  in  the  cinema.” — N.  Y.  World. 


“it  has  magnificent  settings  and  costumes,  and  lighting  effects  of  almost  un- 
believable beauty,  and  is  acted  with  skill  in  addition.” — N.  Y.  Sun. 


Playing  to  capacity  and  turning  hundreds 
aw  aj)  at  every  performance  at  the 


“You  come  away  from  ‘When  Knighthood  Was  In  Flower’  as 
pleasantly  weary  as  an  art  collector  after  a day  among  treas- 
ures, or  an  out-of-towner  after  a Sunday  afternoon  on  Fifth 
Avenue.” — N.  Y.  Globe. 


Criterion  Theatre 


“The  production  is  one  of  the  most  massive  and  costly  ever 
attempted,  and  Miss  Davies’ interpretation  has  made  the  entire 
effort  worth y.”— Edward  E.  Pidgeon,  Journal  of  Commerce .. 


BROADWAY  AT  44th  STREET  ::  ::  NEW  YORK  CITY  “when  Knighthood  Was  In  Flower  represents  the  supreme 

achievement  of  the  motion  picture  art.” — New  York  American. 


Seats  eight  weeks  in  advance. 

in  ^ 


"Beautifully  staged  and  photographed.  The  costuming  is 
gorgeous.” — Evening  Post. 


CDHEO.  ])  [fniGHTHGOD 
U3HS  m 1ILOUUER 


LEWIS  J.  SELZNICK 

presents 


and  a notable  Selznick  cast 
which  includes  Marjorie  Daw. 

by  Victor  Heerman  A Victor  Heerman  Production 


Conoei- axeA  dAUz)  &-14  C)Afillc/fl^/fo 

P ro/dvvo&d  a/nG  bv\ 

C Lm/Resrvce  ^eh^r  a /no  Gobbvj  dXortilD 

1600  B ROADVAY  M^G.  — ■:.  — — 


ITlar'ij  AWen 
TAc r6  C?a  ^©quo 
George  HackatKo  me 
1J3  amexf.  efhsmq. 
TkiGKccrJ  Gra^sTis 
TT2ona  £ i^<x 

John,  G o 1 3/640 oiAJrivj 
c/WvJef-6  7k>ouaA 
3-Jci  GGieno aa/ro 


T0B€16n,  Ri&KT<S  COJVTjX©L,LeD  BY  THG  /VPO'UB©  TBADinO  GOBP;  1600  B^OA'DVA'YJcAT.YG. 


ltd tu no  flrooi/c no  ns 

conco'ycof-  & directeob 


PRODUCED  and  DISTRIBUTED  BY 


1600  30>iroa,ci-w<si/ 


Tle^w  Citvj. 


HttMAlP 

JACK  WHITE 


COMEDIES 

PRODUCTIONS 


LIGE  CONLEY  in 
“THE  STEEPLECHASER 


rrrr 


ins 





USE 


nnnnt 


Are  Greeted  With  Spontaneous  Laughter 

Wherever  Shown! 

The  Steeplechaser 


With  Lige  Conley,  Jimmie  Adams  and  Elinor  Lynn 

Will  be  Released  Soon.  It  is  Faster  than  “LOOK  OUT  BELOW”. 

Contract  For  the  Entire  Series  Now! 


MERMAID  COMEDIES 
are  among  Educational’s 
Short  Subjects 
Nationally  Advertised 
to  24,000,000  Readers 

Jgi.i.i.i.i.i;i.i.i.i.i.u.i.i. 


L i ■■■■»■»■ it 


EDUCATIONAL 

FILM 

EXCHANGES,  INC. 

E.  W.  Hammons,  President 


VEILED 


WOMAlv 


featuring 

Marguerite  Snow 

from  the  famous  novel. by 

MYRTLE  REED 

directed  by 

Lloyd  IngraKam 

t RENCO  FILM  COMPANY  production. 


of  the 


HOPKINSON  BIG  7 


Distributors  of  Official  Uiban  Movie  Chat 


says  SCREEN  OPINIONS 


“The  Veiled  Woman” — Class  A-b.  (Superior) 

‘The  Veiled  Woman”  is  one  of  the  most  interesting  ot  mod- 
ern screen  achievements.  It  is  distinctly  not  “movie  stuff,” 
but  is  impressionistic  in  style. 

I Character  development  is  excellent,  the  story  is  clearly  de- 
fined and  its  points  of  argument  clearly  set  forth.  Lloyd 
Ingraham  deserves  a great  deal  of  credit  for  his  worthy  at- 
tempt at  the  making  of  an  inspirational  picture. 

SCREEN  OPINIONS 

I There  is  easily  enough  drama  with  its  accompanying  love 
story  to  keep  the  spectator  firmly  interested  throughout  the 
progress  of  “ The  Veiled  Woman,”  a picture  produced  by  H. 
J.  Reynolds  and  released  by  Hodkinson.  It  is  a somewhat 
poignant  story  of  simple  souls  told  appropriately  in  a simple 
manner. 

MOVING  PICTURE  WORLD 

An  agreeable  absence  of  the  stereotyped  and  exaggerated 
small  town  types  so  prevalent  in  the  motion  pictures. 

The  picture  is  almost  flawless. 

THE  MORNING  TELEGRAPH 


A very  unusual  picture.  Contains  a moral  and  certainly  gets 
away  from  the  general  run  of  picture  themes. 

“ The  Veiled  Woman”  is  the  most  out  of  the  ordinary  picture 
that  has  been  shown  in  some  time,  or  rather  it  is  Myrtle 
Reed’s  story  which  is  unusual.  The  theme  is  wholly  unlike 
anything  that  has  been  used  and  is  certainly  a deviation  from 
the  general  run  of  screen  material. 

For  those  who  want  pictures  that  are  unusual,  this  latest 
Renco  production  can  be  highly  recommended.  It  isn’t  likely 
that  they  have  ever  seen  anything  like  it. 

THE  FILM  DAILY 

The  offering  is  certain  to  excite  considerable  interest  due  to 
its  unusual  theme  and  the  moral  established.  Again  the  char- 
acterization is  well  defined  and  stands  out,  particularly  that  of 
the  title  character.  In  its  favor  is  the  fact  that  it  gets  away 
from  the  ordinary  run  of  photoplays  and  presents  a line  of 
drama  which  is  absorbing  up  to  the  scenes  which  build  the 
climax. 

MOTION  PICTURE  NEWS 

Screen  entertainment  of  the  best  and  highest  grade.  Exhib- 
itors should  find  this  production  a valuable  treasury  aid. 

EXHIBITORS  TRADE  REVIEW 


TOR  FALL 

nd  Literary  Digests  Fun  From 


RELEASE 


the  Press 


I 


Fred.  Groves 


ME  and 
MY  GAL 


Jl  W)elsh~  Pearson, 

Production,  y 


American  Releasing  has  never  said  that  it  would 
live  up  to  its  name  and  release  only  made  in 
America  pictures.  But  we  have  been  mighty 
careful  not  to  get  into  our  channels  of  distribu- 
tion any  picture  that  our  home  market  would 
not  want. 


VARIETY:  This  is  a gem  of  a character  comedy.  The  hand  of  a real  artist 
is  discernible  in  the  picture.  Betty  Balfour  plays  her  part  for  all  it  is 
worth.  Where  have  they  been  hiding  this  gifted  pantomimist?  No  more 
spontaneous  bit  of  film  creation  has  been  seen  in  New  York  in  a long  while. 

HARRISON’S  REPORTS:  This  is  easily  the  best  British-made  picture 
that  has  ever  reached  American  shores.  A human  picture  with  many 
scenes  that  are  deeply  affecting  in  their  simple  pathos.  Should  prove 
satisfactory  to  any  audience. 

EXHIBITORS  TRADE  REVIEW:  A melodramatic  comedy  with  char- 
acters of  more  than  ordinary  interest.  There  are  bright  hopes  for  the 
future  of  English  production  if  this  is  a criterion  of  the  new  British  mood. 


But  we  found  one  picture  that  we  knew  would 
have  strong  American  appeal — a delightful  and 
amusing  comedy  equalling  the  best  product  of 
our  own  best  producer — 


NEW  YORK  TELEGRAPH:  This  is  one  of  the  best  British  pictures 
we  have  ever  seen.  Betty  Balfour  is  adorable,  she  is  pretty,  natural  and 
a clever  little  character  actress.  The  acting  is  excellent. 

MOTION  PICTURE  NEWS:  A story  of  quite  elemental  passions  and 
emotions.  There  are  many  good  laughs  in  "Me  and  My  Gal.”  Will  hold 
its  own  with  the  good  American  features. 

MOVING  PICTURE  WORLD:  Betty  Balfour  displays  a most  agreeable 
personality  and  an  undeniable  ability  to  act.  This  picture  will  seem  a 
decided  novelty  to  most  people.  Offer  this  as  a change  from  the  regular 
line  of  pictures. 

MOTION  PICTURES  NEWS:  Editorial:  The  American  Releasing 
Corporation  with  "Me  and  My  Gal”  and  First  National  with  "White 
Shoulders”  head  the  latest  selected  list  issued  by  the  National  Board  of 
Review.  This  is  the  first  motion  picture  ever  brought  from  England  that 
has  been  placed  on  the  selected  list  of  the  reviewing  board. 


Jill  of  ’em  Like  It 
Vouandyom 


VARIETY:  Exceptionally  well  played 
and  exceedingly  interesting  story.  The 
film  is  something  of  a novelty.  It  gets 
away  from  the  familiar  love  story  triangle 
and  is  fresh  in  its  romance. 

NEW  YORK  TELEGRAPH : The  Jack 
London  atmosphere  has  not  been  lost 
in  translating  his  novel  to  the  screen  in 
"The  Mohican’s  Daughter.”  The  story 
has  been  extremely  well  handled  with 
a color  and  picturesqueness  of  the  half- 
breed  love  story  retained.  It  is  the  kind 
of  story  that  goes  across  with  a very 
wide  audience. 

MOVING  PICTURE  WORLD:  Nancy 
Deaver’s  performance  as  Jees-Uck,  the 
Indian  girl  in  "The  Mohican’s  Daughter,” 
is  one  of  the  memorable  achievements 
in  the  picture. 

MOTION  PICTURE  JOURNAL,  New 
York:  An  exciting  Indian  story  with 
good  atmosphere.  The  story  of  an  Indian 
girl  who  falls  in  love  with  the  white 
manager  of  a trading  post. 

EXHIBITORS  TRADE  REVIEW:  "The 
Mohican’s  Daughter”  makes  a pleasant 
story  and  affords  good  interest  for  any- 
one. The  chief  interest  depends  upon  the 
love  story  of  Jees-Uck,  the  Indian  girl, 
and  the  young  manager  of  a trading  post. 

REELAND  REVIEWS:  It  remains  a Jack 
London  story  which  is  more  than  can 
be  said  of  a great  many  pictures  adapted 
from  this  writer’s  work.  A well-made  pic- 
turethatshould  attract  in  any  community. 


JMn  S.E.V.  Taylor  Production 

’The 

MOHICAN’S 
DAUGHTER 

From  the  Story  of  JEES-UCK 

ly  JACK  LONDON 

Directed  by  S.E.V.  Taylor 
Produced  by  P.  T.  B.  Inc. 


American 


RELEASING  CORPORATION 


In  Canada:  Canadian  Releasing  Corporalion,  Limited 


wMmmMmmfmm. 


W e believe  we  will  not  write  any  advertisement 
this  week  about  "TIMOTHY";  we  will  just 
sit  back  and  let  you  read  what  the  reviewers 
say.  With  this  advertisement  we  will  test  out 
how  much  weight  all  the  reviewers  and 
editors  have  with  the  exhibitors  of  the 
nation. 


Dirigo  Films  Inc. 
prpsents 


Baby  Helen  Rowland  and  Master  Joseph  Depew 


KATE  DOUGLAS  WICGIN’S 


m Story  of  the  Heart 

Ttmothu ’s 


Marie  Day 


Vi  via  Ogden 


Margaret  Seddon 


Gladys  Leslie 


birectok  •••■;; 

®S£og'- 

AS  A in  that  t* 


sssafir. 

nou 


- ‘ Sidney  Olcott 



- canv 
Good 

01  portunides  ....Average 

EXTE«U°nt  shtto  Shota Good 

iNteriors  w«u  p'«se  *"  ae*a 

DETML  tER  op  STO^(or  wild  excitemen 
CH^  *ose  «ho  .^e  foment  6 377  (eet 

thriUs  in  S1r0DUCT10N-,  •••  jt  see*>s-sotne- 

. ERGTH  OF  pf°”e,too  seldom  * ^ thtobs 

I tailed  to  tahe  th  ^ 


“*  St0rY  JU«  he  £ 

^ssaais 

icerchtets  and  Bany 

*“  Iwy  ‘°  1 C'0!f'  of  the  theme  is  *»*  l°£ch  these 
^-he  dominant  >d«ce  The  "^eetest.  hnest, 

,,  the  cotnpe‘"ng  tt  :s  one  oV  kn0-wn. 

It  m'g"1  . .ue  leads  , ed  to  the  city 

stcrs  cast 
From  *e  sSTSot  it  hoi^.f0"  victory  and  the  » 

Xhe'boy  overheats  °ne  ^^  sister  are  to^  pet 

That  he  andh'sWtle  ^>y  ^ ^ «. 

an  P«nny  tittle  a M*^£  finally 

d°»thes  hashet.  J^gUna  where  they  ^ 

Tand  somewhere  p old neighbors 

reach  the  horn  manner  >"  ;cncc. 

"C'they  ohtam  Uy  dcve  ops  ku.4  the 

^n^ttnniortnnatesrs,. 

story. 


Mter  Your  Women 

Go  Strong  „ «he  Ex**- 

Box  Ofbce  Ana  y . 


lied  "differ- 

. the  pictures  ‘hat  are  - ^ ^ „a„y 

He«  «..•*£  tf<  s0  iuU  of  charm  ^ 

ssSSii--J- 

n0  chances.  ^ 


♦he  fc.x«lu‘v 

womens  *-  . the  sort 

and  tell  ‘hem  <orth  talking  abou^o  dn^ 

10  YOU  haven't  any  ol  the 

place  and  that  ah  -—I 


rJS  *M 


J&i*  \ 


}^z\ 


X 


west 


'Directed  by 

Sidney  Olcott 

Scenario  by  Katherine  Stuart 


inert  ran 

RELEASING  CORPORATION 


In  Canada:  Canadian  Releasing  Corporation,  Limited 


MOTION  PICTURE  NEWS:  An  Editorial:  Rich  char- 
acterizatiori  marks  the  Kate  Douglas  Wiggin  story 
“Timothy’s  Quest”  which  comes  to  the  screen  singing  a 
cheery  song  of  love  and  faith.  The  players  step  into 
their  characters  so  well  that  it  seems  they  might  have 
stepped  right  from  the  pages  of  the  book. 

NEW  YORK  TELEGRAPH:  For  a thing  of  its  kind  this 
picture  is  as  nearly  perfect  as  anything  ever  put  on  the 
screen.  It  has  no  kinship  with  the  usual  hoakumized 
material  of  which  pictures  are  made,  but  to  a public 
whose  taste  is  still  fine  enough  to  appreciate  a wholesome 
and  touching  story,  beautifully  acted,  the  picture  will 
come  as  a breath  of  fresh  air.  Stories  like  this  and 
“Rebecca  of  Sunnybrook  Farm”  are  perhaps  too  senti- 
mental for  the  sophisticated,  but  they  are  so  typically 
and  staunchly  American  that  they  deserve  a shelf  in  the 
library  and  a place  of  their  own  on  the  screen. 

EXHIBITORS’  TRADE  REVIEW:  It  is  unfortunate 
that  more  stories  like  “Timothy’s  Quest”  have  not  been 
forthcoming.  If  you  have  a half-way  human  audience 
to  play  to,  “Timothy’s  Quest”  should  prove  to  be  one  of 
the  most  pleasing  attractions  you  could  put  before  them. 

VARIETY : Two  kiddies  make  this  production  stand 

out  as  a sure-fire  money-getter;  its  comedy  angles  are 
such  that  this  production  is  certain  to  register. 

MOVING  PICTURE  WORLD:  “Timothy’s  Quest”  is  so 
rich  in  human  appeal  that  it  will  reach  any  class  of 
patrons.  A picture  that  you  can  proudly  recommend. 
A gentle  mixture  of  pathos  and  comedy  it  offers  delight- 
ful entertainment  that  scores  because  it  is  genuine. 

WEEKLY  FILM  REVIEW,  Atlanta:  The  thousands  who 
loved  “Rebecca  of  Sunnybrook  Farm”  and  “Amarilly” 
will  be  delighted  with  “Timothy’s  Quest.”  A refreshing, 
tender  story  without  being  sentimental,  ijt  is  in  a class 
by  itself. 

MOTION  PICTURE  JOURNAL,  New  York:  One  of  the 
most  appealing  stories  told  on  the  screen  in  a long  time. 
It  has  the  human  appeal  and  heart  interest  that  will  go 
over  with  any  audience.  Give  us  more  like  this  one. 

HARRISON’S  REPORTS : There  are  times  when  a 

producer’s  publicity  and  advertising  is  full  of  exaggera- 
tions and  very  often  false  representations  about  a pic- 
ture’s merits;  again  at  other  times  not  enough  is  said 
about  a picture.  Such  is  the  case  with  “Timothy’s  Quest” 
— not  enough  has  been  said  about  it.  It  is  one  of  the 
most  appealing  pictures  that  has  been  seen  for  some 
time,  one  with  emotional  appeal.  This  picture  should 
give  satisfaction  everywhere. 

MOTION  PICTURE  NEWS:  Here  is  American  Releas- 
ing’s finest  achievement.  A simple,  homespun  story 
filled  with  a great  heart  tug  which  overflows  with  pathos 
and  kindly  humor — a picture  so  faithful  to  its  people, 
its  environment  that  Kate  Douglas  Wiggin  must  feel  im- 
mensely proud.  A story  told  with  a wealth  of  humani- 
ties. We  look  at  this  story  and  we  find  it  unusual.  Cer- 
tain to  get  over  everywhere. 

MOVING  PICTURE  WORLD:  Special  Notice: 

“Timothy’s  Quest”  is  a showman’s  answer  to  the  demand 
for  the  type  of  picture  that  a mother  will  recommend 
to  her  children.  Not  that  the  appeal  is  limited  to  the 
younger  generation,  for  the  story  is  so  human  and  sin- 
cere that  anyone  of  any  age  will  appreciate  it.  American 
Releasing  Corporation  is  the  distributor. 


Bertram  Marburgh 


Associated  Exhibitors^ 


ARTHUR  S.  KANE,  PRESIDENT 

PRESENTS 


SILAS  MARNER 


Physical  Distributors 


PaehE  Exchance 


George 


FOREIGN  representative 
SIDNEY  GARRETT 


FAMOUS  NOVEL 


Produced  By* 

Frank  P.  Donovan 


“One  of  the  photoplay  classics  of  the  world.  A 
worthy  achievement,  excellently  portrayed  and  sure 
to  please  in  every  way.” — Philadelphia  Record. 

“Individuals  who  believe  motion  pictures  are  hope- 
less by  all  means  should  see  ‘Silas  Marner.’  If  the 
judgment  of  the  writer  is  not  mistaken,  it  is  one  of 
the  very  best  pictures  shown  in  Cincinnati  during  the 
last  year.  It  is  a credit  to  the  producer  and  a credit 
to  the  Lyric  Theatre.  If  you  do  not  see  it,  you  will 
have  missed  something  well  worth  while.” — Nixson 
Denton  in  the  Cincinnati  Tribune. 

“ ‘Silas  Marner’  is  the  sort  of  film  that  keeps  our 
hope  alive  amid  the  hokum  of  the  average  feature  film 
current  throughout  this  land  of  freedom.  The  acting 
is  first  rate.  The  photography  is  excellent.  Its  enter- 
tainment value  is  90  per  cent.” — Baltimore  American. 

“ ‘Silas  Marner’  is  not  ‘highbrow.’  It  will  not  go 
over  the  heads  of  any  audience.  It  is  straight,  out- 
and-out  drama,  almost  melodrama.” — Los  Angeles 
Herald. 


THE  CAST: 

Crauford  Kent 
Marguerite  Courtot 
Robert  Kenyon 
Nona  Marden 
Ricca  Allan 
Austin  Huhn 
Anders  Randolph 
Bradley  Barker 
Charles  Coghlan 
Marie  Edith  Wells 
Alice  Fleming 
George  Fawcett 
Helen  Rowland 
Jean  Girardin 
John  Randall 


HAROLD  LLOYD 

IN 

“GRANDMA’S  BOY” 

5,000  Feet  and  a Laugh  Every  Foot  of  the  Way 


WEEK  OF  SEPTEMBER  24th 


Is  Now  In 


3rd  Week..  . 

1st 

66 

1st 

66 

1st 

66 

1st 

66 

1st 

66 

1st 

66 

1st 

66 

66 

1st 

66 

66 

1st 

66 

66 

1st 

66 

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66 

1st 

66 

. .New  Kensington,  Pa. 

1st 

66 

1st 

66 

1st 

66 

1st 

66 

1st 

66  ' 

1st 

66 

. . .Garden  and  Fox  American.  . . .Paterson,  N.  J. 

1st 

66 

.New  Brunswick,  N.  J. 

1st 

66 

l8t 

66 

l8t 

66 

Buffalo,  N.  Y. 

1st 

66 

1st 

66 

1st 

66 

l8t 

66 

York,  Neb. 

1st 

66 

The  Greatest,  By  Proof 

Presented  by 

HAL  ROACH 


Physical  Distributors 

Pathe  Exchange,  Inc. 


1st 

Week.  . 

1st 

66 

1st 

66 

1st 

66 

..Old  Mill 

1st 

66 

1st 

66 

1st 

66 

1st 

66 

1st 

66 

1st 

66 

Rock  Hill,  S.  C. 

1st 

66 

. . . Rink 

1st 

66 

1st 

66 

1st 

66 

1st 

66 

Has  Finished 


19 

Weeks..  . 

4 

66 

3 

66 

3 

66 

3 

66 

3 

66 

. . . Park 

2 

66 

2 

66 

2 

66  . 

2 

64 

. , Grand  

2 

66 

2 

66 

. . . Sun 

2 

66 

. . . Liberty 

2 

66 

of  Actual  Performance 


Through 

ASSOCIATED  EXHIBITORS 

Arthur  S.  Kane,  President 

Foreign  Representative 

Sidney  Garrett 


Syracuse  Motion  Picture  Company  p 


Wyndham  Standin 

pile  Isle  op 
J Doubt' 

■yrilh  Dorothy  Mackaill  GeorSe  Fau/cett 

story  by  Derek  Brant  s 


Among  others,  already  booked  for  these  theatres 


Victory,  Providence  Regent, 

Majestic,  Albany  Model, 

Minerva,  Pittsburgh  Rex, 

Parkway,  Baltimore  Regent, 

Liberty,  Jersey  City  Empire, 

Garden,  Charleston,  S.  C.  Lyceum, 


Marcus  Loew’s  Theatres,  Greater 

“The  Isle  of  Doubt” — a Body  of  Land, 
rounded  by  Hot  Tempered  Romance  and 
Adventure 


Springfield,  O. 
Sioux  City 
Racine 
Kansas  City 
Mobile,  Ala. 
Memphis 
New  York 

Entirely  Sur- 
Red  Blooded 


WYNDHAM 

STANDING 


oorothy 

MACKAILL 


GEORGE 
FAWCE  T T 


PLAYGOERS  PICTURES 

Physical  Distributors 

PathE  Exchange 

INC 


DIRECTED  BY  HAMILTON  SMITH* 
PHOTOGRAPHED  BY  ARTHUR  CAD  WELL 


Florence  Vidors 

First  three  starring  productions  through 
Associated  Exhibitors  are  proving  exceptional 
Box  Office  winners  — 


Woman,  Wake  Up!" 


Florence  Vidor  supported  by  Louis  Calhem  and  Charles 
Meredith  in  a drama  spiced  with  subtle  satire  by  Ben  Moore 
Clay. 

Runs  of  not  less  than  one  week  already  registered  in  such 
theatres  as  these: 


New  State 

Victory 

Grand 

Aldine 

Liberty 


Boston 
Providence 
Pittsburgh 
Philadelphia 
Portland,  Ore. 


Barbee’s  Loop 
Blue  Mouse 
Tivoli 

Winter  Garden 
Pantages 


Chicago 
Minneapolis 
San  Francisco 
Seattle 

Salt  Lake  City 


From  the  famous  novel  by  Henry  Kitchell  Webster.  Sup- 
porting cast  includes  Clyde  Fillmore,  Nellie  P.  Saunders,  Lilyan 
McCarthy,  Philip  Ryder.  Directed  by  King  Vidor. 

Not  less  than  one  week  in  such  representative  theatres  as: 


New  State 

Branford  and 

Rialto 

Aldine 

Temple 

Strand 

Hippodrome 


Boston 

Newark 

Philadelphia 

Toledo 

Akron 

Sacramento 


Liberty 

Adams 

Gifts 

Clune’s 

Broadway 

Strand 

Heilig 


Kansas  City 

Detroit 

Cincinnati 

Los  Angeles 
San  Francisco 
Portland,  Ore. 


"The  Real  Adventure 


A wonderful  novel  by  Katherine  Hill  and  a splendid  cast  to 
support  Florence  Vidor,  including  Jack  Mulhall,  Norris  Johnson, 
James  Neill,  Lydia  Knott,  Truman  Van  Dyke,  Herbert  Fortier, 
Peter  Burke,  Nellie  Anderson  and  Sidney  Franklin.  A King 
Vidor  Production. 

Played  a big  week  at  the  Capitol,  New  York  City,  and  show- 
ing over  the  entire  Marcus  Loew  circuit  of  vaudeville  and  motion 
picture  theatres  in  Greater  New  York.  Now  playing  in  leading 
first  run  theatres  everywhere 


Associated  Exhibitors 


Dusk  To  Dawn 


Physical  Distributors 

Pathe  Exchange 

INC 


Arthur  S.  Kane,  pres. 

foreign  representative- 
SIDNEY  GARRETT 


lyTARTIN  JOHNSON  is  the 
A only  white  man  who  ever  got 
close  enough  to  the  head-hunting, 
man-eating  savage  tribes  of  Male- 
kula  to  photograph  them. 


He  has  brought  back  the  most  sen- 
sationally exciting  adventure  film 
ever  made. 


Yours  if  you  act  quickly , 


• » 


MARTIN  JOHNSON  FILM  COMPANY 

PRESENTS 


MARTIN  JOHNSONS 

Thrilling  Adventures  Among  Wild  Tribes  of  Malekula 

GREAT  5 PARJ  FEATURE 

ASSOCIATED  EXHIBITORS 

(^Arthur  S.  Kane,  President 

A tribe  of  head  hunters  on  the  warpath!' 

ry. 

Hundreds  of  savages  dancing  in  weird  frenzy ! 

A real  tropical  jungle!  A real  earthquake! 

A strange  tribe  of  monkey  people ! 
t Man-eating  sharks  after  man-eating  savages! 

k A volcano  erupting  flames  and  smoke! 

& Adventure!  Danger!  Beauty!  Surprise! 


Physical  Distributors 

Pathe  Exchange 


il 


1708 


Motion  Picture  News 


Presented  by  P.  A.  Powers 

Distributed  by  Film  Booking  Offices  of  America,  Inc 


1709 


October  7 , 1922 


The  absolute  last  word  in  de  luxe  comedy — the  smartest,  brightest,  breeziest 
young  couple  in  screendom — logical  successors  to  the  Drews — never-failing  fun- 
makers  who  sprinkle  joy  and  laughter  wherever  they  go!  The  screen  offers  noth- 
ing in  polite  comedy  to  touch  the  De  Havens.  They  reach  all  classes  of  audiences 
with  a brand  of  humor  that  is  absolutely  in  a class  by  itself.  Book  them  at  once 
through  your  nearest  F.  B.  O.  Exchange. 


Inquire  NOW  about  the  entire  De  Haven  series, 
but  DON’T  FAIL  TO  LAND  the  GREATEST  of 
all  their  comedies: 


IF  YOU  ARE 


INTERESTED 


We  find  we  have  about  1 00  copies 

of  the  1 92 1 STUDIO  DIRECTORY 

left  over. 


This  gives  the  BIOGRAPHIES  of 
all  the  Motion  Picture  Stars  and 
other  information  up  to  the  date  of 
issue.  The  standard  work  on  this 
phase  of  the  industry.  Should  be 
on  every  theatre  owner’s  desk. 


We  will  be  glad  to  send  a copy  to 
anyone  in  the  industry,  providing  the 
supply  is  not  exhausted  previously, 
who  sends  us 


CENTS  IN  STAMPS 


Address 

STUDIO  DIRECTORY  DEPARTMENT 

MOTION  PICTURE  NEWS,  Inc 

729  Seventh  Avenue 

New  York  City  I 


j 


./•>> . ■ 
'p.  , 'Vi 


<S very  rose  has  ifc 
*1V hen  you  hook,  J 

Presentation  of 

Mae  I 


your  competito 


thorn 

I>erb  Z. Leonard’s 


Plant- 

BROADWAY  ROSE  in 
your  bookind  schedule  NOW 

i i n O 4 


and  transformyour  box-office 
into  a greenback- garden- 


Metro 


Pictures 

Corporation 


FIFTY  MILLION 


People  will  read , see , hear  and  talk  about  the 

WARNER  BROTHERS  SCREEN  CLASSICS 


Our  productions  have  been  sold  100%  throughout  the 
country.  Our  efforts  are  now  centered  in  selling  the 
Warner  screen  classics  direct-to-the-public.  This  will 
assure  exhibitors  capacity^  business  when  they'  show  our 
productions. 

The  following  pages  will  convince  you,  Mr.  Exhibitor, 
that  Fift)r  Million  people  will  see  our  advertising  and  read 
our  publicity^.  This  is  merely^  the  first  broadside  of  our 
sweeping  exploitation  campaign.  The  figures  do  not  include 
the  millions  of  people  who  have  read  the  books,  those  who 
read  the  “fan,”  national  and  territorial  trade  magazines,  or 
those  who  will  read  the  newspaper  stories  of  our  float 
en  route  to  the  Warner  west  coast  studios. 

There  will  be  more  advertising  in  the  Saturday  Evening 
Post,  more  advertising  in  the  Trade  Papers,  more  publicity^ 
stunts,  newspaper  stories  and  other  avenues  of  advertising 
which  patrons  of  your  theatre  will  see,  hear  and  talk  about ! 

We  have  pledged  Exhibitors  the  utmost  co-operation, 
and  we  are  constantly^  striving  to  surpass  their  wildest 
expectations ! 


WARNER  BROTHERS 


1 

| 

! 

I 


i 

I 

I 

I 

I 

1 

I 

I 


I 


Circulation  — 1,500,000 

THE  SATURDAY  EVENING  POST  September  30th,  is: 

WARNER  BROTHER: 

r-  — — — r gpr'x>  — 7 ' ffflffll 


r 


FIVE  MILLION 


Circulation  of  the  Slliott Service  — one  of  the 
Greatest  Direct -to -the -People  Pictorial  News 
Qgencies  in  the  World.  Uhl's  Pictorial  Service 
is  posted  in  prominent  places  throughout  the  country. 


BIGGEST  BOOKS  IN  THE  WORLD 


This  huge  float  announcing  the  forthcoming  array  of  Warner  Brothers  Screen 
Classics  blocked  traffic  on  its  first  appearance  at  42nd  St.  and  Fifth  Avenue, 
New  York,  just  prior  to  its  start  on  a transcontinental  tour  to  the  west  coast. 


TWENTY  - FIVE  MILLION 

This  huge  float-one  of  the  greatest  advertising  stunts 
ever  evolved  in  the  industry  - equipped  with  an  Electrotone 
Calliope  covering  the  principal  cities  en  route  from  New  York, 
to  Los  Angeles  will  be  seen  by  approximately  Iwentu  five  Mllion  People 

What  the  Eye  sees  becomes  Firmly  imbedded  in  the  Human  JHin<. 


TWENTY  MILLION 


National  Bill  Posting  Campaign.  These  attractive 
twenty -four  sheets  are  posted  on  the  best  billboard 
locations  all  over  the  United  States.  They  will  be 
seen  by  approximately  ZJiventii  cAlillion  People  • • • • 

r c /Your  Read  our  FIRST'  page  over  again 


\d 


&//, 


This  is  the  period  of  the  unusually  staged,  elaborately  pro^ 
duced  screen  romance.  To  all  exhibitors  it  is  by  all  odds  one  of 
the  most  popular  and  PROFITABLE  forms  of  entertainment  today. 

And  F.  B.  0.  comes  to  the  front  with  a star  of  truly  marvelous 
beauty  and  brilliance,  in  her  first  great  super^special  for  F.  B.  0. 
— a romantic  drama  of  dazzling  magnificence  and  enthralling 
heart  interest.  It  abounds  in  the  regal  splendors  of  Old  World 
courts  and  castles — And  the  warm  glow  of  the  most  exquisite 
love  affair  that  ever  drew  a maiden  to  the  bosom  of  a 
prince  1 It  is  with  a distinct  sense  of  pride,  therefore,  that 


R-C  PICTURES 


PRESENTS 


ETHEL 

CEAYTON 


IN 


\ 


Adapted  from  the  novel 
’The  Three'Cornered  Kingdom” 
by  Du  Vernet  Rabell 
Directed  by 
WESLEY  RUGGLES 


qmm 


Distributed  by  Film  Booking 
Offices  of  America,  Inc. 
Executive  Offices  723  Seventh  Ave. 
New  York.  Exchanges  Everywhere. 


1 1 

» 

\ 

j 

I 

I 


< 


1 


INDEPENDENCE, 

6'STRENGTHJ 


ToX  Tilm  Corporation 


ERE  HE  IS ! 

WILLIAM  FOX  presents 

LUPINO 
LANE 

cJhe  King  of  the  funmakevs 
of  two  continents 

in. 

%C  REPORTER. 


NOW  SHOWING 


1K  PIRATE- 


TO  BE  RELEASED  SOO/vl 


PLAYING  HERE  TO  W 

Produced  by  WILLIAM  FOX 


1/ 


f LIFE-SIZE  CUTOUT 
OF  LUPINO  LANE,  AS 
1SH0WN  HERE,  IS 
g AVAILABLE  AT  EVERY 
P FOX  EXCHANGE. DONE 
H IN  STRIKING  CObORS, 
III  IT  WILL  PROVE  Ar 
I REAL  EXPLOITATION 
IK.  AID  FORTHIS  COMEDY 
k SERIES 


i 


r 


jttTNDEMNDENCE, 

' o STRENGTH  \ 


Fox  Filmtorporation 


v9  William  fox  presents 

JOHN 

GILBERT 

in 

(ALVERTS 

VALLEY 


■ 


™.,  FRESH  FROM  HIS  TRIUMPH  IN  j 
L.  "MONTE  CRISTO,”JOHN  GILBERT  ( 
SCORES  AGAIN  IN  THIS  TENSE  f 
4 DRAMA  OF  THRILLS  AND  MYSTERY  I 


STORV  £>y 

MARGARET 

PRESCOTT 

MONTAGUE 

DIRECTED  &Y 

JACK  DILLON 


A PRANK  STATEMENT! 


I 


1 


In  announcing  a new  picture  for  release/ 
the  conscientious  producer  and  distrib- 
utor finds  it  most  difficult  to  convey 

the  excellence  of  his  production 

for  fear  he  will  over-rate  or  sometimes 
under-rate  its  real  value. 

We  are  in  just  this  position  in  announcing^. 

*£>  jrJ  £)  O W tu 

Thefev  persons  at  Los  Anpeles  who  have 
seen  it  pronounce  "Shadows"  the  most- 
unusual  picture  ever  madey a revelation  in 
every  way ! 

So  totally  different  that  it  just  doesn't 
permit  comparison  with  any  other 
picture  ! 

Their  comments  tempt  us  to  refer  to  if 
as"the  Greatest",  "the  Most  Wonderful 11 
motion  picture  ever  made. 

But  one  reads  so  many  such  claims 
that  these  adjectives  have  longs'  since  ' 
Jost  their  true  meaning/ 


So  we  merely  wish  fo  convey  that 

B.RSchulbergf  presents 
A. Tom  Forman  Production 

$ J-J.A.D  O VY  a 

Adapted  Torn  the  famous  prize  story, 
"ChinJ,  Chingf,  Chinaman", 
by  Vilbur  Daniel  Steele. 

Portrayed  by 

Lon  Chaney  Harrison  Ford 

Marguerite  De  La  Motte 
Valter  Longf  John  Sainpolis 

Buddy  Messenger 

Priscilla  Bonner  Frances  Raymond 
Directed  by  Tom  Forman. 

We  aslc  S)ou  lo  look  al  il  and  judge 
for  yourself  f il  is  as  ivondeiful  ana 
as  great  gs  lhe$  sgj). 

Prints  at  Sxcbangfes  in  October 

Distributed  by 


Produced  by 


PREFERRED 

PICTURESInc. 

B P Schul  berg-  -Pret  • J-C-BACHMANN-7r*u 


AL~LICHTMAN 

CORPORATI  O N 

576 FIFTH  AVENUE  YORK  CITY 


1724 


Motion  Picture  News 


YOU  WANTED  BOX-OFFICE  ATTRACTIONS 

THAT’S  WHY  WE  ENGAGED 

E.  K.  Lincoln 
Martha  Mansfield 
Mrs.  Rodolph  Valentino 

TO  PLAY  IN 

“THE  MADONNA  IN  CHAINS” 

BY  EDWARD  OWINGS  TOWNE 


THE  FIRST  PRODUCTION  ON  THE  PROGRAM 


OF 

THE  AMALGAMATED  EXCHANGES  OF  AMERICA,  Inc. 

An  Independent  Organization  Comprised  of  Independent  Exchanges 


Executive  Offices 
1540  Broadway 
New  York  City 


STUDIOS 

New  Rochelle , N.  Y. 
Yonkers,  N.  Y. 


r 


October  y , 1922 


1725 


A Contract  to  Exhibit  These  Productions  Is  An  Asset 

The  Madonna  in  Chains 

by  Edward  Owings  Towne 

Sunshine  of  Paradise  Alley 

by  Denman  Thompson 

Life  of  An  Actress 

by  Langdon  McCormack 

Too  Rich  to  Marry 

by  Edward  Owings  Towne 

Driven  From  Home 

by  Hal  Reid 

It’s  Never  Too  Late  to  Mend 

by  Charles  Reade 

The  Fire  Patrol 

by  Harkins  & Barber 

The  Land  of  the  Living 

by  Martin  J.  Harvey 

HerFatal  Night 

by  Hal  Reid 

Lost  in  New  York 

by  Leonard  Grover 

Easy  Money 

By  Edward  Owings  Towne 

The  Names  of  Distributors  of  Amalgamated  Productions  will  be  announced  later — But  it  is  up  to  you  to  get  busy. 

THE  AMALGAMATED  EXCHANGES  OF  AMERICA,  Inc. 

An  Independent  Organization  Comprised  of  Independent  Exchanges 

Executive  Offices  STUDIOS 

1540  Broadway  New  Rochelle , N.  Y. 

New  York  City  Yonkers , N.  Y. 




“Here's  a Really  Great  Picture!” 


That’s  what  the  Chicago  Evening  Post  says  and  all  the  other 

critics  agree 


“ An  example  of  the  combination 
of  roles  and  players  which  lifts  a pic- 
ture into  the  class  of  ‘ Great  ’ is  found 
in  the  beautiful  picture,  ‘ Kindred  of 
the  Dust.’  A perfect  unit  of  player 
and  role  is  sustained  throughout.” — 
Chicago  Evening  Post. 

“ Just  as  good  a film  as  it  was  a 
story  and  we  can’t  think  of  anything 
more*  praised  to  describe  it.” — Nezc 
York  Evening  JVorld. 


“ Unusually  interesting.”  — New 
York  Sun. 

“ A vigorously  presented  story,  told 
smoothly  and  eloquently  and  swiftly. 
Well  worth  seeing.”  — New  York 
Journal. 

“ Graphically  told  with  absorbing 
interest  from  beginning  to  end.  True 
to  life  and  a genuine  pleasure  to  see.” 
— New  York  American. 

“ A rare  pleasure  of  enjoying  a 
good  photoplay  beautifully  and  sim- 
ply done.  The  acting  is  wonderful. 
Direction  is-  inspired.” — New  York 
Evening  Post. 


“ Beautiful  in  detail.” — Los  Angeles 
Times. 


“ Suspense  and  interest  are  held 
throughout.” — Los  Angeles  Record. 


“ All  that  can  be  asked — a note- 
worthy film.” — Los  Angeles  Herald. 


“ Handled  in  masterly  fashion — 
poignantly  interesting — played  with 
remarkable  strength.  The  picture  is 
unusual.” — Los  Angeles  Express. 


“ Superb  direction — a splendid  por- 
trayal.”— Los  Angeles  Examiner. 


R.  A.  WALSH 


presents  M 

KINDRED*™1  DUST 

with  Miriam  Cooper 

From  Peter  B.  Kyne’s  famous  story  in  the  Sat- 
urday Evening  Post,  a novel  read  by  millions 

Directed  by  R.  A.  Walsh;  Scenario  by  J.  T.  O’Donohue;  Photography  by  Lyman  Broening 
and  Charles  Vanenger ; Art  Direction  by  William  Menzies 


NATIONAL  ATTRACTION 


A 


FIRST 


CL  Big,  Stirring  tYlelodrama 

wdh.  a.e  QficQ  Punch 1 

♦ 


7A .os.  H.  Jnce 


yKiltonSills  as 

the  crooks— 


— and 
as  the 
conqueror 


THRILLS— THRILLS  AND  MORE  THRILLS  COME  SWIFT  AND  FAST 


Here  is  a picture  made  for  the  Box  Office — right  when  you  need  it.  Thomas  H.  Ince’s  name 
is  a big  asset,  and  he  has  eclipsed  every  previous  success  in  this  remarkable  drama  of  dual 
lives,  dual  loves.  Florence  Vidor,  Milton  Sills,  Marcia  Manon  and  Frank  Campeau  are  cast 
names  to  conjure  with.  They  will  take  you  through  a melodrama  more  astounding  and  more 
thrilling  than  “ Dr.  Jekyll  and  Mr.  Hyde.”  Surgeons,  club  women,  police  officials  and  judges 
will  work  with  you  and  American  Legion  Posts  can  be  interested.  But  above  all  it  has  the  big 
human  element  and  the  tense  melodrama  that  will  appeal  to  every  man,  woman  and  child.  It  is 
literally  packed  with  thrills,  and  action — swift,  strange,  startling — that  will  get  under  the  skin. 


One  of  a score 
of  thrills — a jail 
delivery  by 
aero  plane,  and 
from  the  swing- 
ing ladder  be- 
low a leap  to  a 
racing  express 
train. 


Drama  to  grip 
you;  thrills  that 
get  a gasp;  mys- 
tery, romance, 
remarkable  por- 
trayals and  a 
plot  amazing  in 
conception. 


JlorenceVidor 


WlarciaVlanon, 


1728 


Motion  Picture  News 


3acts  Cibout  This  Picture 


SYNOPSIS 


The  man:  (Milton  Sills  as  “Bud  Doyle”).  He  was  as  cool  an  I 
clever  a crook  as  you  could  find  in  any  big  city.  You  will  see  him  s 
the  battle  front  with  a gun  in  each  hand,  a cigarette  in  his  mouth  an  I 
all  three  smoking.  After  the  war  he  returns  to  his  life  in  the  under 
world  and  the  story  begins. 

The  woman:  (Marcia  Manon  as  “Sadie  Doyle”).  His  wife — als 1 
a member  of  the  gang  of  crooks.  A wily  jade,  self-centered,  conceitecl 
with  a sneer  in  her  smile  and  a devil  lurking  in  her  eye. 

The  girl:  (Florence  Vidor  as  “Ethel  Carter”).  Wholesome,  swee' 
charming  volunteer  nurse  whose  voice  is  soft  and  kindly  and  ha 
brought  strange  thoughts  to  the  injured  man  who  does  not  see  fo 
many  weeks,  but  hears  only  the  voice. 

The  sinister  guide:  (Frank  Campeau  as  “McQuary”).  Suave 
merciless,  resourceful  gangster  and  political  boss,  whose  fawning  smil 
hoodwinked  the  reform  forces  of  a great  city  and  whose  whispered 
word  held  the  denizens  of  the  underworld  in  the  power  of  fear. 

How  the  loves,  hates,  jealousies,  double-dealing  betrayal,  inspiratioi 
and  encouragement  of  this  strange  quartet  played  and  counter-playe' 
on  one  another,  forms  the  theme  of  the  Thomas  H.  Ince  picture,  “ Ski, 
Deep." 


Footage  6500  fee 

Director  Lambert  Hillye 

Author Marc  Edmund  Jone 


THE 

Florence  Vidor 
Charles  Clary 
Joe  Singleton 
Gertrude  Astor 
B.  H.  Delay 


CAST 

Milton  Sills 
Marcia  Manon 
Winter  Hall 
Frank  Campeau 
Muriel  Frances  Dana 


Ar7fwmad  i~J.  Once  Melodrama 


1729 


KjlOlU 

S> 


DEEP" 


r 

October  7,  1922 

You  Will  Want  to 


HIGH  LIGHTS  AND  THRILLS 


The  leap  of  a convict  from  a 
high  prison  wall  to  the  top  of 
an  express  train  speeding  55 
miles  an  hour. 

! Daredevil  aeroplane  stunts 
. circling  over  the  top  of  the 
train. 

The  flying  leap  of  the  convict 
; from  the  top  of  the  speeding 
l;  train  to  a rope  ladder  hanging 
from  the  aeroplane. 

| Crashing  of  the  aeroplane 
into  a tree. 

Startling  scenes  within  prison 
, walls. 

Dramatic  incidents  and  plots 
of  the  underworld  headed  by 
powerful  politicians. 
Remarkable  hold-up  of  a hos- 
: pital  with  crooks  dressed  as 
internes  driving  a supposed 


victim  in  an  ambulance  as  a 
ruse. 

The  binding  of  girl  nurses 
and  doctors  and  the  looting  of 
a safe. 

A plot  to  assassinate  the  Dis- 
trict Attorney  and  how  it  was 
foiled. 

A police  raid  on  a crook 
rendezvous. 

A female  crook  using  her 
wiles  to  bribe  officers  of  the 
law. 

War  among  crooks  for  love 
and  gain. 

Remarkable  transformation 
of  the  hideously  deformed 
face  of  a crook  by  tbe  myste- 
rious modern  plastic  surgery. 
Clash  of  dual  personalities. 
Mystery,  love,  romance  and 
thrills  in  a plot  that  takes  the 
breath. 


2 — Styles  of  3 sheets. 

2—  Styles  of  24  sheets. 

3 —  Styles  of  1 sheets. 
2 — Styles  of  6 sheets. 


ACCESSORIES 
Ad 


cuts  and  mats,  music  cue 
sheet,  window  cards,  lobby  photos, 
press  photos,  star  photos,  trailer, 
slides. 


Order  these  box  office  aides  from 
your  nearest  First  National  Ex- 
change. 

Additional  publicity  photographs 
will  be  furnished,  upon  request,  direct 
from  the  Thomas  H.  Ince  Studios, 
Culver  City,  Cal. 


“ The  Silver  Sheet,”  announcing 
“ Skin  Deep,”  is  available  to  all  ex 
hibitors.  If  you  have  not  received 
your  copy  it  will  be  mailed  to  you 
direct  from  the  Thomas  H.  Ince 
Studios,  Culver  City.  Cal.,  upon  re- 
quest. 


"SKIN 


Exceptional  Chance  For  Exploitation  ! 


T OU  have  an  unusual  lot  of  accessories  and  exceptional 
exploitation  angles  to  put  this  picture  over  big.  The  post- 
ers shown  below  include  several  drawn  by  the  famous  artist, 
Henry  Clive.  They  have  pulling  power.  The  other  acces- 
sories and  your  ad  cuts  are  just  as  strong. 

One  of  the  best  ways  to  stir  up  big  interest  in  the  story  is 
to  get  in  touch  with  the  American  Legion  Posts  in  your  local- 
ity, and  arrange  for  a Legion  night  or  a special  showing. 


Lobby  displays  could  combine  the  service  and  crook  ele- 
ments— for  instance  a machine  gun,  hand-cuffs,  a policeman’s 
billy  and  the  convict’s  ball  and  chain.  Or  a toy  aeroplane  and 
miniature  railroad  train. 

There  is  a marvelous  example  of  plastic  surgery  in  this  story. 
Prominent  surgeons  in  your  community  are  acquainted  with 
the  marvels  of  plastic  surgery  and  will  be  glad  to  talk  about 
it. 


CARRIES  A STRONG  APPEAL 

The  story  carries  a strong  appeal  for  the  country’s  obliga- 
tion to  former  service  men,  especially  the  disabled.  It  is  one 
of  the  few  pictures  in  which  Legion  officials  have  shown  a 
personal  interest,  Hanford  MacNider,  national  chairman, 
having  sent  his  thanks  to  Mr.  Ince  for  the  picture.  Even- 
post  can  be  interested  in  it. 

Use  service  men  in  uniform  for  ushers.  Try  a short 
prologue  or  stunt  by  a Legionaire  in  uniform  or  a five  minute 
talk  on  the  Legion’s  campaign  for  better  pictures  teaching 
good  citizenship. 


WILL  INTEREST  CLUB  WOMEN 

Your  ministers  and  club  women  are  deeply  concerned  in 
the  problem  of  the  intelligent  reclamation  of  certain  types  of 
criminals. 

Your  police  officials  and  police  judges  handle  men  like  Bud 
Doyle  and  his  gang  every  day. 

How  you  can  turn  these  various  interests  in  your  community 
into  dollars  in  your  box  office  is  told  in  the  exploitation  sug- 
gestions offered  here. 


SKIN  DEEP 


MARC  EDMUND  JONES 

MILTON  SILLS . FLORENCE  VIDOR 
^ MARCIA  MANON 

and  other  notable  players 


Distributed  by  Associated  First  National  Pictures,  Inc. 


The  “ Stupid ” Movies 


EVERYBODY  who  knows  anything  about  pic- 
tures is  pretty  much  disgusted  with  the  cheap 
articles  in  Collier’s  on  “ Why  I Am  Ashamed 
of  the  Movies.” 

But  they  are  not  to  be  taken  seriously. 

Some  writer  needed  the  money;  and  Collier’s, 
evidently,  is  grasping  at  sensational  straws.  That’s 
about  all.  And  they  are  anonymous;  which  nullifies 

them  in  every  respect. 

# -*•  * 

The  New  York  Times  takes  an  interesting  editorial 
view  of  the  subject. 

Granted,  the  editorial  says  in  effect,  that  movies  are 
stupid,  what  about  it? 

By  what  standards  are  they  stupid?  Who  says  they 
are?  And  who  makes  them  stupid? 

The  Times  puts  the  issue  up  to  the  American  public. 
Whatever  movies  are  today  they  are  essentially  what 
the  American  public  wants — and  largely  what  the 
world  public  wants. 

And  the  Times  is  just  about  right. 

* 

Time  and  again  the  writer  meets  a group  of  so- 
called  “ highbrow  ” people,  persons  who  admit  that 
they  have  the  higher  standards  of  taste  and  judgment. 

“ Why,”  they  always  ask,  “ don’t  you  make  your 
photodrama  less  blatant?  If  you  can’t  do  better  why 
not  give  us  news  reels  only?  ” 

Meaning,  of  course,  why  don’t  you  give  us  what 
we  want — or  think  we  want. 

And  the  writer  always  replies:  “ Because  it  is  com- 
mercially impossible.  The  broad  public  doesn’t  want 
as  a rule  what  your  little  coterie  wants.  And  that’s 
true  not  merely  of  photodramas,  but,  to  a large  extent, 
of  stage  plays,  books,  magazines  or  any  vehicle  of 
drama  and  fictio.n.  The  only  way  to  satisfy  right 
along  your  self  elected  crowd  is  through  a self  sup- 
porting agency  like  the  Theatre  Guild. 

rfc  ^ ^ 

Who  is  to  decide  what  is  art? 

We  don't  know,  but  at  least  we  know  that  the  public 
decides  what  is  popular  art. 

* -#•  * 

Says  the  Times : “ A psychologist  who  lately  observed 
a fashionable  and  highly  educated  audience  in  raptures 
over  Katin ka  and  the  Wooden  Soldiers,  vaunting 
“ Chauve-Sburis  ” as  a supremely  “ artistic  ” produc- 


tion, was  asked  to  gauge  the  mental  age,  so  to  speak, 
of  the  show  and  of  the  audience’s  enjoyment  of  it. 
Without  hesitation  he  answered,  not  12  but  8 years. 
He  added  that  the  mental  age  of  the  plays  of 
SHAKESPEARE,  if  one  judged  by  the  audiences 
for  which  they  were  obviously  written,  and  which 
today  must  somehow  be  made  to  attend  if  they  are  to 
be  produced  successfully,  is  13  or  14,  the  age  of  a high- 
grade  moron.  The  qualities  that  make  them  supreme 
as  literature,  even  as  drama,  are  evident  to  few.” 

* 

No  one  will  accuse  Charles  Chaplin  of  making 
“ highbrow  ” photoplays.  Yet  aside  from  the  fact 
that  Chaplin  is  known  today  to  more  people  than  any 
human  since  time  began,  there  are  those  who  proclaim 
him  as  a great  artist. 

The  appeal  of  the  photoplay  or  stage  play  or  book, 
if  it  is  to  be  very  broad,  must  be  simple  and  funda- 
mental. 

We  note  right  along  that  those  who  reiterate  the 
charge  that  the  American  public  is  47%  of  a mental 
age  of  12  or  less  are  producers  whose  work  has  failed 
to  be  popular  or  censors,  like  Mrs.  Snow  of  Ohio,  who 
would  have  everyone  else  see  things  through  their  own 
glasses. 

^ * * 

The  main  trouble  with  movies  today  is  their  same- 
ness. 

That  is  what  the  public  doesn’t  like.  The  public 
is  hungry  for  novelty,  as  every  showman  knows — 
novelty  in  entertainment  and  novelty  in  exploitation. 

And  this  sameness  in  films  is  primarily  due  to 
economic  conditions  within  the  industry. 

We  need  to  be  so  geared  up  in  our  economic  ma- 
chinery that  we  can  encourage  a lot  of  creative  minds 
to  produce. 

^ * * 

In  the  meantime  we  are  veering  that  way.  We  have 
better  pictures — better  by  far  this  fall  than  ever  before 
in  picture  history. 

And  things  look  pretty  fairly  bright — for  pictures 
and  for  the  public — despite  professional  space  writers, 
psychologists,  censors  and  what  not. 


VOL.  XXVI  OCTOBER  7,  1922  No.  15 


1732 


Motion  Picture  New 


George  Eastman  has 

been  the  recipient  of  a 
striking  tribute  paid  him 
by  Dr.  Frank  C.  Doan,  pastor 
of  the  Unitarian  Church  of 
Rochester.  Dr.  Doan,  in  the 
course  of  his  eulogistic  ad- 
dress. said  that  Mr.  Eastman 
has  done  a daring  thing  in 
building  his  theatre.  “ He  has 
the  wit  to  see,”  said  the  pas- 
tor. “ that  the  moving  picture 
is  here  to  stay,  whether  we  will 
or  no,  and  that  it  is  destined, 
whether  we  like  it  or  not,  to 
be  a great  educational  factor 


PICTURES 

AND 

PEOPLE 


next  week.  Aboard  the  Limite 
are  Mary  and,  of  course,  Douj 
Charlotte  Pickford,  John  Fan 
banks  and  wife.  The  party  wi 
detrain  at  the  Grand  Centn 
and  the  line  of  march  will  be  u 
Fifth  Avenue  to  the  Plaz; 
thence  to  the  Ritz,  onward  t 
the  Algonquin,  then  over  to 
Broadway  theatre  to  se 
“ Douglas  Fairbanks  in  Robi: 
Hood.  ’ ’ 

“ Stand  back  on  the  side 
walk,  v.ou!  Hold 
horses ! ’ ’ 


y o u 


in  the  lives  of  many  thousands  of  people.  So  he  goes  ahead 
and  builds  a moving  picture  theatre  that  looks  like  a Greek 
temple.  He  makes  it  rich  and  beautiful  with  mural  paintings 
where  other  theatres  are  cheap  and  tawdry.  He  proposes  to 
show  only  the  great  dramas,  greatly  enacted,  instead  of  the 
sensational  and  oft-times  pornographic  films  which  hitherto 
have  offended  our  good  taste.” 


DID  you  ever  stop  to  think  of  the  service  that  motion  pic- 
tures can  give  agriculture.  A booklet  issued  by  the 
U.  S.  Department  of  Agriculture  states: 

“ Thousands  of  extension  and  field  workers  in  agriculture 
and  allied  pursuits  have  found  that  motion  pictures  possesses 
a tremendous  possibility  for  usefulness  in  making  common 
property  of  knowledge  developed  by  scientific  investigations 
of  the  United  States  Department  of  Agriculture  and  in  ac- 
quainting the  public  with  the  methods  and  significance  of 
important  lines  of  work  being  carried  on  by  the  department 
and  the  cooperating  State  institutions. 

“ The  department’s  films  are  being  shown  in  all  kinds  of 
exhibition  places,  ranging  from  the  city  theatre  to  halls  in 
isolated  communities  that  heretofore  have  not  known  the 
‘ magic  of  the  screen.’ 

“ The  outstanding  need  in  this  work  is  for  easier  and 
quicker  distribution  of  films,  which  can  be  best  supplied  by 
the  State  institutions  cooperating  with  the  department.  To 
them  and  other  distributing  agencies  is  offered  the  plan  of 
purchasing  prints  at  manufacturing  charges.” 

Those  films  available  for  distribution  are  listed  under  the 
names  of  the  bureaus  that  are  authority  for  the  subject  mat- 
ter— such  as  Animal  Industry,  Plant  Industry,  Forest 
Service,  States  Relations  Service,  Entomology,  Agricultural 
Economics,  Public  Roads,  Biological  Survey,  Chemistry. 
These  bureaus  are  all  sub-divided  in  subjects  pertinent  to  the 
general  title.  The  films  available  comprise  a series  of  nearly 
two  hundred  one,  two  and  three  reelers. 

>Jc  4c 


ROBIN  HOOD  has  left  Sherwood  Forest  to  make  a pilgrim- 
age to  New  York.  The  Fairbanks  party  which  is  travel- 


ing via  the  Canadian  Pacific  expects  to  reach  Gotham  early 


D ALPH  BLOCK  writes  in  that  lie  is  hitting  the  bock  trai 
this  week  for  Hollywood  and  environs.  You  will  find  him 
on  the  Lasky  lot  for  a while  {in  charge,  probably,  of  severa 
units.  Cheerio  and  success  and  all  that  sort  of  thing. 


MARCEL  MORHANGE,  general  manager  of  the  New 
York  Film  Exchange,  Buenos  Aires,  is  in  Gotham  for  a 
short  stay.  During  the  past  ten  days,  Mr.  Morhange  has  con- 
tracted for  all  the  Mermaid  comedies,  all  of  the  Goldwyn  and 
Vitagraph  productions  for  the  next  three  years.  The  territory 
covered  by  these  contracts  is  Argentine,  Uruguay,  Paraguay, 
Chile,  Peru,  Bolivia,  and  Ecuador.  Chester  E.  Sawyer  will 
hereafter  co-operate  with  S.  G.  Whitehead  in  handling  the 
affairs  of  the  New  York  Film  Exchange  in  New  York. 


/^iWEN  MOORE  skipped  right  over  to  Loew’s  State  theatre 
^ upon  his  arrival  in  New  York  this  week,  the  reason  being 
the  presentation  of  his  picture,  “ Love  Is  an  Awful  Thing.” 
Accompanying  the  Selznick  star  on  several  subsequent  visits  to 
the  theatre  was  his  wife,  Kathryn  Perry,  who  also  appears  in 
the  production. 


rT''HE  New  Amsterdam  theatre  and  roof,  the  home  of  th( 
A Ziegfeld  Follies,  is  the  foremost  recruiting  station  fo: 
the  screen.  Take  notice  of  the  girls  who  have  come  unde: 
the  spell  of  the  camera — Diana  Allen,  May  Hopkins,  Edit! 
Hallor,  Justine  Johnstone,  Lillian  Lorraine,  the  Fairbank: 
twins,  Mae  Murray,  Peggy  Eleanor,  Kathleen  Ardell,  Doro 
thy  Mackaill,  Dorothy  Leeds,  Martha  Mansfield,  Ruby  d< 
Remer,  Yvonne  Shelton,  Helen  Lee  Worthing,  Peggy  Shaw 
Mildred  Reardon,  Bunny  Wendell,  Kathryn  Perry,  Hildc 
Morena,  Edna  Wheaton,  Jacqueline  Logan,  and  Shannor 
Day.  The  lamented  Selznick  star,  Olive  Thomas,  was 
Follies  girl.  Several  have  reached  stardom;  others  are  fasl 
approaching  that  exalted  position.  Which  proves  that  the 
chorus  is  an  excellent  training  school.  Since  these  girls 
must  be  endowed  with  beauty  of  face  and  form  and  possess 
charm,  grace  and  poise  before  Dr.  Ziegfeld  selects  them,  il 
stands  to  reason  that  half  the  battle  is  won  if  they  want  tc 
climb  upward.  Keen  observation  and  study  will  attend  tc 
the  rest.  If  they  are  adaptable  they  can  quickly  learn  the 
art  of  make-up  and  the  art  of  pantomime. 

. * x * 


HERBERT  RAWLINSON  has  been  cleared  of  the  charges 
made  against  him  by  Dorothy  Clark.  The  district  attor- 


ney of  Los  Angeles  County  has  made  the  announcement  that 
Rawlinson  would  not  be  required  to  answer  the  formal  com- 
plaint because  the  investigators  believed  that  the  story  told  by 
the  Clark  girl  and  her  mother  was  not  of  a nature  that  would 
be  believed  by  any  reasonable  person.  Will  the  yellow  journals 
cany  this  news  in  headlines?  Thev  will  not. 


^ HE  Fox  people  don’t  believe  in  taking  any  chances  with 
Tony,  Tom  Mix’s  pony.  They  have  taken  out  a half  mil- 
lion dollar  policy  on  his  life.  The  loss  of  .Tony  would  be  as 
tragic  as  the  loss  of  Fritz  Kreisler’s  St  rad. 


L>  TIMOR  reaches  us  that  Mildred  Davis,  the  little  lady  who 
has  encouraged  Harold  Lloyd  to  fall  in  love  with  her  as  his 
leading  woman  the  past  few  seasons,  has  left  the  comedian,  her 
contract  having  expired. 

# # # 


TAKE  notice  of  what  the  Portland  (Oregon)  Telegram 
has  to  say  concerning  “ Grandma’s  Boy  ” in  its  issue  of 


September  2nd. 

For  four  weeks  one  of  Portland’s  leading  theatres  has 
played  a film-comedy  to  crowded  houses.  Between  seventy- 
five  and  one  hundred  thousand  people  have  laughed  and 
cried  over  the  predicaments  and  trials  of  “ Grandma’s  Boy,” 
and  there  are  probably  as  many  more  who  would  enjoy  its 
intense  human  appeal  if  the  management  of  the  theatre  con- 
tinued to  play  it. 

The  success  of  “ Grandma’s  Boy  ” not  only  in  Portland, 


I 

October  y , 1922 


1733 


but  in  New  York  and  Los  Angeles,  is 
convincing  argument  that  the  American 
people,  as  a whole,  still  love  the  clean, 
the  true,  the  beautiful  in  life. 

No  salacious  sex  problem  trails  its 
slimy  length  through  the  film,  the  eter- 
nal triangle  is  limited  in  its  application 
to  two  boys  who  vied  in  basking  in  the 
smiles  of  one  innocent,  wholesome  girl, 
there  is  fighting  enough  to  satisfy  the 
most  belligerent,  for  cause  enough  to 
suit  the  most  sensitive.  There  is  lack  of 
lavish  display  of  wealth.  Vamps  and 
villains  are  relegated  to  limbo,  and 
freak  thrills  are  placed  on  the  absentee 
list. 

The  comedy  appeals  to  everyone  who  still  has  faith  in 
men  and  women.  We  love  “ grandma  ” because  our  mem- 
ories still  retain  visions  of  some  one  who  had  faith  in  her 
grandchild  and  whose  face  was  good  for  a boy  to  see.  We 
laugh  at  the  boy,  and  wipe  away  a tear,  because  we  have  not 
forgotten  the  rebuff's,  the  timidity,  the  fear,  the  hopes,  the 
heartaches  of  our  younger  days. 

Grandma’s  Boy  is  everyone.  The  film  is  not  an  expres- 
sion of  the  vagaries  of  a diseased  imagination,  it  does  not 
represent  the  morbid,  the  debased,  the  fetid  side  of  life ; it 
tries  only  to  tell  a simple  story  of  human  faith,  a story  in 
which  each  of  us  finds  some  counterpart  in  his  own  life,  and 
it  tries  only  to  make  us  laugh  between  our  smiles  and  tears, 
which  is  life  after  all. 

. .The  success  of  Grandma’s  Boy  is  America’s  answer  to  the 
film  makers.  Create  what  is  pure,  and  sweet,  and  real,  and 
the  American  people  will  open  their  hearts  and  let  you  in. 
..Harold  Lloyd,  Hal  Roach  and  Joe  Reddy  are  registering 
elation  as  a result  of  this  Journalistic  appreciation. 


S UMMER  isn’t  over  for  J.  G.  Bach- 
mann,  treasurer  of  Preferred  Pic- 
tures, Inc.,  and  the  A1  Lichtman  Cor- 
poration. He  is  up  in  Maine  on  a week’s 
vacation. 


A 


EEC  ENT  arrival  in  New  York 
from  the  Coast  is  Joe  Engel,  'pro- 
duction manager  at  the  Metro  studios. 
After  a stag  of  three  or  four  weeks,  Mr. 
Engel  xvill  return  to  Los  Angeles. 


Ballyhoo  advertising  “Go  To  Theatre’’ 
Week,  Spokane,  Wash. 


F 


W 


E cannot  recall  any  summer  which  has  ushered  in  such 
a collection  of  worthwhile  pictures  as  the  summer  of 
1922.  As  far  as  New  York  City  is  concerned,  the  picturegoers 
have  been  treated  to  rare  and  royal  entertainment.  Time  was 
when  the  producers  kept  back  their  big  attractions  for  the  fall 
season,  not  daring  to  use  their  trump  cards  too  early,  for  fear 
one  of  the  boys  would  walk  away  with  the  jack-pots.  They 
are  playing  fair  with  themselves  and  with  the  public — and 
everyone  concerned  has  profited.  Take  a look  at  this  summer 
list  and  see  what  it  offers  on  the  BIG  TIME:  “ Grandma’s 
Boy,”  “ The  Eternal  Flame,”  “ The  Masquerader,”  “ Blood 
and  Sand,”  “ Manslaughter,”  “ Remembrance,”  “ The  Pris- 
oner of  Zenda,  ” “ Under  Two  Flags,”  “ Monte  Christo,” 
“ When  Knighthood  Was  in  Flower,”  “ Forget  Me  Not,” 
“ Nanook  of  the  North,”  “ Nero,”  “ The  Loves  of  Pharaoh,” 
“ Fools  First,”  “ Nice  People,”  “ The  Three  Must  Gets 
Theirs,”  “ Timothy’s  Quest,”  “ Just  Tony,”  “ The  Stroke  of 
Midnight,”  “ Sherlock  Holmes,”  “ Human  Hearts,”  and 
“ The  Storm.” 


W 

S. 


HAT  is  the  name  of  Chaplin’s  latest  picture ? We  have 
it  on  good  authority  it  will  be  called  “ The  Pilgrim.” 


AIRE  BINNEY,  who  supported 
.gorgeous  Georges  in  “ The  Won- 
der Man,”  and  who  is  featured  in  the 
Eugene  Walter  play,  “ Flapper  Love,” 
has  returned  to  her  stage  role  in  “ Bally.”  Miss  Binney  has 
succeeded  Mary  Ilay  in  the  musical  comedy. 


TTEYWOOD  BROUN,  in  a most  amusing  satire  gleaned 
^ -f  from  his  column  in  the  New  York  World,  calls  atten- 
tion to  the  ideals  of  the  National  Motion  Picture  League  as 
set  forth  in  their  family  bulletin.  According  to  Mr.  Broun, 
if  one  followed  the  rules  set  down  by  this  association,  even 
“ Elsie  Dinsmore  ” would  be  taboo.  In  enumerating  a few 
of  the  evils  the  league  requests  the  producers  to  eliminate 
from  the  screen : 

“ All  scenes  depicting  hatred,  intense  fear,  jealousy,  re- 
venge, intrigue,  unfaithfulness,  indecency,  envy,  supersti- 
tion, deceit,  cruelty,  irreverence  and  lawlessness.” 

Mr.  Broun,  in  commenting  on  their  brilliant  pamphlet, 
says : 

“ Under  the  heading  ‘ Ethical  ’ we  are  amazed  to  find  men- 
tioned as  ‘ extremely  harmful  ’ ‘scenes  depicting  women  pro- 
posing marriage.’  This  never  struck  us  as  an  ethical  ques- 
tion at  all.  If  we  were  to  write  a caption  for  it  we  should  be 
inclined  to  put  it  under  the  head  of  ‘ Sportsmanship.’ 

“ Things  are  coming  to  such  a pass  in  the  field  of  censor- 
ship that  the  familiar  adjective  ‘ puritanical  ’ will  no  longer 
serve.  It  comes  as  something  of  a shock  to  us  to  learn  that 
Priscilla  herself  was  no  better  than  a vamp.” 

And  then  calling  attention  to  another  absurdity  Mr.  Broun 
remarks : 

“ Then  there  is  specific  prohibition  of  the  depiction  of 
‘ Quarreling,  jealousy  and  marriage  on  slight  acquaintance.’ 
We  trust  that  Harold  Bell  Wright  will  at  once  blush  and 
take  a place  with  Rabelais  and  Maupassant  in  the  ranks  of 
the  erotic.  Perhaps  he  never  realized  his  immorality  in 
using  love  at  first  sight  so  freely.” 


HOLLYWOOD  has  lost,  a little  quintette  of  head  liners. 

Recent  arrivals  in  New  York  and  at  the  Lasky  lot  in 
Astoria  include  Thomas  Meighan,  James  Kirkwood,  Leatriee 
Joy,  Jacqueline  Logan  and  Lila  Lee. 


A.  G.  SWENSON  of  the  A.  B.  Skandinavisk  Filmcentral, 

Stockholm,  Sweden,  is  in  New  York  for  the  purpose  of  T AMES  10UNG  is  on  Jus  way  to  New  York  to  confer  with 

J Sam  Rork  about  sponsoring  his  prodv 


buying  suitable  pictures  for  the  Scandinavian  market. 

* * * 

T AMES  R.  GRAINGER,  recently  elected  a Vice  Presi- 
J dent  of  the  Goldwyn  Distributing  Corporation,  is  now 
at  the  Culver  City  studios  in  conference  with  Marshall 
Neilan.  Mr.  Grainger,  who  has  for  four  years  acted  as 
personal  representative  of  Mr.  Neilan,  is  still  looking  after 
the  distributing  interests  of  that  producer. 

■X?  # -X- 

FRANK  NEWMAN  of  Kansas  City  is  in  New  York,  and 
New  York’s  impresarios  should  feel  proud  to  have  him 
as  a guest,  seeing  as  how  he  does  things  out  Missouri  way  in 
the  New  York  manner. 


sponsoring  his  productions. 

FRED  QUIMBY  sends  a card  from  Vienna  telling  us  that 
the  Austrian  city  is  his  favorite  on  the  continent. 
What’s  the  matter  with  gay  Paree? 

Tf  DWARD  SLOMAN,  the  director,  is  on  his  way  to  New 
York  to  negotiate  the  sale  of  his  production,  “ Blind 
Justice.”  You  can  page  him  at  the  Commodore. 

TD  ESTER  KEATON , the  proud  father,  is  another  Holly- 
woodian  on  his  way  to  Neiv  York. 


1734 


Motion  Picture  New 


"Showing  Good 


!lllllllllll!luil!lllM!lllltlUlllMilHIII»[umilimillllimillIllllllllllllllllllllllllllimillllillllllJi:  iniiiiiii Ilium miiimiijiiiiwiiimiiiiimiiimtiiiii|[iiitoiii[i|iiiiiiiiiiiiiiiM liiiuiiqjf 

Films  Only”  Key  to  Prosperity  | 

By  Peter  ).  Hanlon 


Managing  Director  of  Virginia  and  Strand,  Vallejo,  Cal. 


SUM.  * ;i:.!iiliilll!nilllllllllllllUIIIIIINIllill!lllli'  i ;:i  iiililllllllllllll 

MEDIOCRE  pictures  are  liabilities  to 
the  producer,  distributor  and  exhib- 
itor. That  is  one  reason  why  our 
business  has  shown  such  a great  loss.  We 
are  all  to  blame — producer,  distributor  and 
exhibitor — for  at  least  a great  portion  of  this 
loss. 

At  the  outset  of  the  motion  picture  industry 
it  was  apparent  to  all  far-seeing  people— 
whom  you  could  count  on  one  hand — that 
there  were  great  possibilities  in  it,  both  from 
its  educational  and  primarily  its  entertaining 
value.  Strenuous  efforts  were  put  forth  by 
all  connected  with  the  various  branches,  who 
worked  daj*  and  night  for  one  big  object — 
the  creating  of  public  confidence. 

Figuring  two  years  ago  as  the  peak  of  our 
business  we  had,  you  might  say,  arrived  at 
our  goal.  After  obtaining  the  public’s  con- 
fidence we  were  unlike  other  large  industries. 
In  my  opinion,  after  obtaining  the  business 
for  which  we  had  worked  so  hard,  we  com- 
mitted a grave  breach,  which  was  that,  instead 
of  striving  at  all  times  to  give  the  public  as 
good  or  a little  better  pictures,  we  retro- 
graded. Any  and  every  mechanical-made 
picture  was  forced  upon  the  public.  While 
other  industries,  after  obtaining  the  peak  so 
to  speak,  in  a business  way,  nursed  and  took 
care  of  what  they  had  built  substantially  for 
the  future,  we  did  not. 

In  my  humble  estimation  there  are  three 
distinct  causes  for  the  slump  which  was  so 
apparent  in  our  business.  Figuring  what  we 


iiiiiiiHiiiiiiiiiiuiniiiiniiiiiiiiiii 


THE  accompanying  article  by  Peter 
J.  Hanlon,  managing  director  of  the 
Virginia  and  Strand  theatres,  Val- 
lejo, Cal.,  carries  its  own  moral,  which  is 
that  to  bring  crowds  to  their  theatres,  ex- 
hibitors must  show  only  GOOD  pictures 
and  must  eliminate  the  “ mechanical- 
made  ” product.  Mr.  Hanlon  is  a First 
National  Franchise  holder. 


have  lost  in  attendance  at  100%,  I would 
divide  it  into  three  different  causes : 

1: — Our  fault,  as  described  above,  30%. 

2.  — Economic  conditions,  40%. 

3.  — Unwelcome  publicity,  30%. 

Renewal  of  public  interest  in  our  business 
will  require,  in  my  estimation,  a capital  opera- 
tion on  the  patient,  the  patient  being  the 
public,  which  is  very  sick  of  mediocre  pictures. 

I have  positive  information  to  this  effect 
as  far  as  my  own  city  is  concerned  and  know 
whereof  I speak.  This  information  I obtained 
in  this  way : My  ushers  at  different  times 
throughout  each  performance  occupy  seats  in 
the  audience  with  instructions  to  get  expres- 
sions as  to  the  likes  or  dislikes  of  the  theatre’s 
patrons  for  the  picture  being  shown.  They 
are  furnished  with  pads  and  requested  to  make 
notes.  These  notes  are  handed  to  me  in  the 
office  after  each  performance.  That  is  why 
I am  so  emphatic  in  accusing  myself  for  at 
least  30%  loss. 

Had  I insisted  upon  better  pictures  and 
refused  to  show  poor  ones  I would  at  least 


iiiiiniiiiiiiiiiiii!iiiii!iiiiiiiiiiiiiiiiiiiiiiiuiiiim::n;; ;:::i;;:<i;iiinnnniiiiniiliiiuiniiniiiniiniiiiiiiniiiiiniinnna 

have  helped  to  force  an  issue  toward  the  mak 
ing  of  better  pictures. 

The  economic  cause  will  eventually  conr 
back  without  much  effort  on  our  part. 

The  unwholesome,  unworthy  and  unfai: 
publicity  which  the  industry  gets  is  absolutely  ' 
our  own  fault.  We,  the  fourth  largest  in  ' 
dustrv  in  the  United  States,  have  been  floun 
dering  around  in  the  industrial  sea  like  a shij  ' 
without  a rudder.  We  make  no  attemp 
whatever  in  defense  of  our  people,  who  com 
prise  this  great  and  wonderful  industry  am 
for  whom  we  are  responsible. 

I would  suggest  a clipping  bureau  b( 
established  and  each  and  every  unfair  article  - 
attacking  our  industry  be  forwarded  to  r ' 
central  bureau  and  answered  in  a formidable 
and  forceful  manner  by  the  purchasing  oi 
space,  if  necessary,  in  all  popular  magazines 
Personally  I have  heard  remarks  derogatory  f 
to  some  of  our  present  actors  and  actresses 
who  have  not  yet  been  mentioned  in  any 
scandal,  wondering  when  their  turn  was 
coming. 

I have  discussed  with  different  so-called  big 
and  little  men  in  our  business  the  possibility 
of  an  ethical  method  of  doing  business.  Some  : 
say  it  is  possible;  others  say  it  is  impossible. 

I myself  think  cooperation  in  all  branches  of 
the  industry  is  the  first  essential  move.  If  we 
get  together  and  work  in  a concerted  way  I 
think  it  is  quite  possible  to  rebuild  on  a sound 
foundation  again.  That,  I think,  can  be  sim-  r 
mered  down  to  a few  words — better  pictures 
and  absolute  cooperation. 


The  Child  and  the  Motion  Picture  Theatre 

By  Mack  Sennett 


SCANNING  the  list  of  pictures  released, 
there  is  a noticeable  dearth  of  suitable 
screen  material  that  could  boast  of  any 
appeal  for  the  young  mind — the  children. 

Children  and  the  theatre  are,  or  ought  to  be, 
inseparable.  The  playhouse  in  respect  to 
youth  is  much  the  same  as  paradise.  Remem- 
ber the  words,  “ Except  ye  become  as  little 
children  ye  cannot  enter  the  Kingdom  of 
Heaven  ? ” 

I seriously  contend  that  no  picture  can  be- 
come a great  popular  success  unless  it  appeals 
with  irresistible  force  to  children. 

I would  not  suggest  limiting  the  appeal  in 
pictures  entirely  to  the  comprehension  of 
youth,  for  that  would  retard  and  interfere 
with  the  thought  and  creative  genius  of  writers 
and  producers.  But  I do  think,  in  its  funda- 
mental values,  a photoplay  to  be  successful 
must  touch  the  depths  of  sincere  simplicity 
and  sound  a note  of  human  interest  which  will 
find  an  echo  in  every  heart,  both  old  and 
young.  The  ability  to  create  this  appeal  is 
essential  to  success. 

Youth  is  the  age  of  accomplishment.  It 
must  also  be  remembered  that  youth  demands 
action,  whether  it  be  found  in  the  home,  the 
big  out-doors  or  in  the  theatre.  Considering 
the  element  of  action,  I try  to  incorporate  in 
each  of  my  productions  enough  humor  to  pro- 
vide plenty  of  laughs. 


Pathe  Declares  8 Per  Cent. 
Dividend  on  Preferred 

* DIVIDEND  at  the  rate  of  8 per 
cent  per  annum  on  the  preferred 
-*•  stock  of  Pathe  Exchange,  Inc.,  has 
been  declared  payable  on  Sept.  30,  1922, 
to  stockholders  of  record  at  the  close  of 
business  on  Sept.  20,  1922,  it  was  an- 
nounced this  week  by  Lewis  Innerarity, 
secretary. 

The  statement  explains  that  these  are 
the  dividends  accumulated  since  the  dates 
of  issue  to  and  including  the  8th  of  Sep- 
tember, 1922. 


Childhood  can  hardly  be  too  young  to 
re-act  agreeably  to  a certain  amount  of 
romance.  A picture  to  make  a really  deep 
impression  on  extreme  youth  must  not  have 
too  much  romance,  and  above  all  it  should 
not  be  “ mushy  ” or  maudlin.  This  is  true 
also  if  such  pictures  are  expected  to  appeal 
successfully  to  the  wider  circle  of  maturity. 
Certainly  nothing  is  more  boresome  than  too 
much  sentimentality  in  a play  whether  on  the 
stage  or  screen.  Here,  then,  you  see  that  a 
child’s  taste  shall  lead  them,  for  what  is 
popular  with  immaturity  is  also  popular  with 
maturity  as  well.  With  romance,  adventure 


and  comedy  as  the  principal  elements  in  a 
story,  youth  is  served  and  old  age  is  likewise  *. 
pleased. 

Pathos,  I don’t  think,  is  so  essential  to  a 
child’s  happiness  in  a theatre,  although  a 
certain  touch  of  it  is  almost  necessary  at  - 
times  to  supply  balance  and  contrast.  The  ; 
final  quality  which  I deem  necessary  for  ; 
proper  appeal  to  children — a quality  which 
should  also  be  invested  in  pictures  addressed  j* 
to  maturity,  is  wholesomeness. 

No  picture  can  attain  popularity  if  it  l 
offends  the  finer  senses  of  decent  people  or  • 
badly  influences  “ imaginative  ” youth.  Neither  8 
is  laughter  genuine  unless  it  is  caused  by  j 
clean  incidents  of  enacted  humor.  Coarse  j 
laughs  for  uncouth  minds,  in  the  presence  of  r 
ugly  facts  has  no  place  in  the  scheme  of  ; 
decent  picture-makers’  ministrations  to  the  • 
public.  When  in  this  regard  you  offend  chil-  * 
dren,  all  right  minded  men  and  women  are  «. 
also  offended.  i g 

I think  you’ll  find  that  any  appeal  destined 
to  be  broad  and  embracing  in  its  scope  must 
compass  a child’s  wishes,  aspirations  and 
faith.  It  must  have  action,  it  must  have 
comedy  and  it  must  have  romance.  It  must 
suggest  youth  with  a suspense  and  spirit  of 
adventure  which,  taken  with  qualities  of  ten- 
derness and  pathos,  must  be  clean,  wholesome 
and  fit  for  the  great  American  Kid. 


1735 

October  7 , 1922 

Atlanta  “Better  Films”  Week  Well  Received 

Excellent  Constructive  Work  Done  in  Southern 
~ City  in  Conjunction  With  Civic  Bodies 


\ TLANTA’S  first  “ Better  Films  Week,” 
f-\  held  last  week,  was  a tremendous  suc- 
a A.  cesg  from  every  angle.  Increased  box 
office  receipts  were  only  one  phase  of  the  ben- 
efit obtained.  Increased  civic  co-operation,  a 
wider  and  more  sympathetic  understanding  on 
the  part  of  the  public  of  the  problems  of  the 
motion  picture  industry,  and  the  acquisition 
of  friendship  and  good-will  that  will  last  far 
: into  the  future,  were  the  really  important  re- 
sults. 

The  purpose  of  the  week  from  the  stand- 
point of  the  Better  Films  Committee  was  two- 
fold. First,  to  emphasize  through  civic  club 
programs  the  constructive  side  of  motion  pic- 
tures— that  is,  the  correctional,  recreational 
and  educational  uses  of  the  screen;  second,  to 
bring  to  the  attention  of  the  public  the  best 
type  of  photoplays  to  the  end  that  the  public 
be  given  higher  standards  for  the  selection  of 
, their  motion  picture  entertainment. 

These  civic  club  programs  were  formulated 
30  as  to  present  four  important  phases  of 
the  motion  picture  outside  the  theatre : 

First  came  the  recreational  uses,  both  in 
the  theatre  and  in  various  social  welfare 
organizations.  Two  eminent  speakers,  R.  K. 
;Atkinson,  of  the  Russell  Sage  Foundation,  and 
Edward  M.  Barrows,  of  Columbia  university, 
presented  this  phase  of  the  subject. 

: Then  came  the  consideration  of  the  picture 
■as  a part  of  the  school  curriculum  and  that 
Subject  was  ably  covered  by  Ernest  L.  Cran- 
dall, of  the  New  York  Public  School  system. 
)Dr.  Crandall  declared  motion  pictures  to  be 
the  greatest  educational  force  ever  put  into 
the  hands  of  the  people  and  predicted  that 
within  five  years  it  will  have  revolutionized 
uur  educational  system  and  methods.  On 
(different  occasions  Dr.  Crandall  carried  the 
same  message  to  the  Rotary  club  and  the 
Masonic  club,  and  with  his  able  and  very  per- 
suasive arguments  he  succeeded  in  building 
up  a tremendous  sentiment  for  a larger  appro- 
priation for  this  sort  of  work  in  Atlanta.  His 
message  was  particularly  timely  in  view  of 
the  fact  that  the  public  schools  of  the  city 
have  with  the  current  term  introduced  a de- 
partment of  visual  education.  Already  the 
superintendent  of  schools  for  Atlanta  is  asking 
for  a budget  of  $25,000  for  visual  instruction 
instead  of  the  present  appropriation  of  $5,000. 

The  third  phase  of  the  special  programs  was 
designed  to  cover  the  religious  uses  of  motion 
pictures  in  the  church.  Rev.  Chester  C. 
Marshall,  pastor  of  the  First  Methodist 
shurch  at  Bridgeport,  Conn.,  was  the  speaker 
and  his  audience  was  the  Christian  Council. 
He  drew  the  largest  meeting  that  this  body 
has  recorded  within  two  years,  many  of  whom 
were  very  antagonistic  to  the  industry.  He 
not  only  made  friends  for  the  idea  of  using 
motion  pictures  in  churches  and  community 
centers,  but  he  won  for  the  Better  Films 
movement  the  friendship  of  many  of  the  min- 
isters and  gave  them  a more  liberal  view  and 
1 a more  progressive  conception  of  the  theatre. 

: Fifty-six  ministers  were  in  the  audience  who 
« leard  Dr.  Marshall. 

The  fourth  and  last  division  of  the  general 
arogram  dealt  with  pictures  as  a correctional 
force  in  custodial  institutions.  R.  K.  Atkin- 
son, Recreation  Department  of  the  Russell 
3age  Foundation,  and  Edward  M.  Barrows, 
Associate  Director  of  Training  Service  for 
Community  Workers,  Columbia  University, 
iovered  that  phase  of  the  subject  and  found 


Prizma  Takes  Legal  Action 
Against  Techni  Color 

NOTICE  was  served  on  William 
Travers  Jerome,  vice-president  of 
Techni  Color,  Inc.,  last  Friday  by 
Prizma,  Inc.,  through  its  attorney,  Julian 
S.  Wooster,  not  to  manufacture,  exhibit, 
lease  or  sell  any  color  motion  picture 
films  made  according  to  the  process  and 
with  the  apparatus  described  and  claimed 
in  U.  S.  patent  to  Mason,  No.  1,348,029, 
dated  July  27,  1920,  and  which  is  owned 
by  Prizma,  Inc.  Mr.  Jerome  and  Techni 
Color,  Inc.,  are  also  requested  to  imme- 
diately discontinue  further  exhibition  of 
the  film  now  being  exhibited  at  the  Cand- 
ler building,  New  York,  and  to  account  to 
Prizma,  Inc.,  for  all  gains  and  advantages 
received  therefrom. 

Prizma,  Inc.,  has  been  producing  color 
film  for  the  past  four  or  five  years,  its 
product  including  “ The  Glorious  Adven- 
ture,” nearly  one  hundred  short  subjects, 
and  many  color  sections,  art  titles  and 
scenes  for  leading  black-and-white  pro- 
ducers. 

According  to  H.  G.  Stokes,  vice  presi- 
dent, Prizma,  Inc.,  is  now  taking  steps 
for  the  immediate  filing  of  suits  through 
Church  & Church,  Washington,  D.  C., 
and  Julian  S.  Wooster,  to  fully  protect 
its  interests. 


very  responsive  audiences  in  the  Iviwanis  club, 
the  women’s  clubs  of  Atlanta  and  the  parent- 
teacher  associations. 

As  a result  of  the  interest  that  has  been 
awakened  by  this  special  activity  on  behalf 
of  Better  Films  Week,  the  Georgia  Baptist 
convention  has  requested  a speaker  and  motion 
picture  program  for  its  December  meeting; 
the  Atlanta  Chamber  of  Commerce  Forum 
has  made  a similar  request  for  the  October  or 
November  Forum ; the  Christian  Index  has 
asked  for  a conference  looking  toward  the 
development  of  a church  film  service;  the 
Southeastern  Executive  Council  of  the  Fed- 
erated Women’s  Clubs,  covering  nine  states, 
has  requested  a speaker;  the  Inter-Civic 
Council  a powerful  body  representing  all 
the  civic  organizations  of  Atlanta)  has  re- 
quested a conference  to  formulate  a definite 
program  of  work  with  motion  pictures. 

Mayor  James  L.  Key  issued  a special  proc- 
lamation for  the  event,  as  follows : 

“ Realizing  the  inestimable  value  of  the 
motion  picture  as  a recreational  and  educa- 
tional force  in  our  community  and  recognizing 
that  its  betterment  and  proper  development 
are  dependent  upon  a three-fold  co-operation 
between  the  public,  the  theatre  and  the 
municipality,  I,  as  your  Mayor,  deem  it  fitting 
and  proper  to  call  upon  all  of  our  citizens 
to  join  in  a movement,  sponsored  by  an  organ- 
ization which  has  accomplished  much  and 
promises  more,  for  better  films. 

“ That  due  emphasis  may  be  placed  upon 
the  highest  type  of  screen  productions,  and 
theatrical  attractions  in  general,  and  that 
worthy  standards  for  the  selection  of  enter- 
tainment may  be  broadcasted,  I,  James  L. 
Key,  by  and  under  the  authority  vested  in  me 
as  Mayor  of  this  city,  do  hereby  proclaim  and 
designate  the  week  beginning  Monday,  Sep- 
tember 18th,  1922,  as  ‘ Better  Films  Week,’ 
and  charge  every  citizen  to  ‘ Go  to  the  The- 
atre ’ in  token  of  the  value  of  the  stage  and 


film  art  to  the  recreational  and  educational 
life  of  Atlanta. 

James  L.  Key, 

Mayor.’ 

The  program  at  leading  houses  for  the  week 
were: 

Metropolitan — “ Prisoner  of  Zenda.” 

Tudor — “ The  Trouper,”  “ Lady  Rose’s 
Daughter”  and  “The  Trap.” 

Strand — “ I Am  the  Law.” 

Howard — “ Nice  People.” 

Grand — “ Kisses  ” and  “ A Wide-Open 
Town.” 

Rialto — “ Love  Is  an  Awful  Thing.” 

Criterion — “Broken  Blossoms.” 

Stereoscopic  Pictures  Said 
to  Have  Been  Attained 

The  problem  of  projecting  stereoscopic 
motion  pictures,  in  which  objects  stand  out  in 
relief,  as  in  the  old  hand  stereoscope  views, 
is  said  to  have  been  accomplished  by  the 
Fairall  Trust,  of  which  H.  K.  Fairall  is  the 
inventor. 

This  result  is  obtained,  it  is  said,  by  the 
projection  on  the  screen  simultaneously  and 
super-imposed  of  two  positive  films  which 
have  been  photographed  at  the  same  time 
through  a single  camera  having  two  lenses, 
separated  a distance  equivalent  to  the  position 
of  the  human  eyes. 

The  films  are  treated  in  such  a way  as  to 
allow  projection  at  any  distance,  and  the  use 
of  viewing  screens  similar  to  spectacles,  con- 
sisting of  a blue  and  a red  lens,  which  are 
complementary  colors,  makes  possible  stereo- 
scopic vision,  in  that  each  eye  sees  a single 
picture  of  its  own,  and  the  one  eye  cannot  see 
the  picture  viewed  by  the  other,  which  is 
necessary  to  obtain  the  relief  and  perspective. 

Furthermore,  by  the  Fairall  process  of  pro- 
jection, it  is  claimed,  the  picture  as  shown 
on  the  screen  has  no  distortion  when  viewed 
from  any  part  of  the  theatre.  The  front 
corner  seats  are  just  as  advantageous  as  the 
center  seats,  because  the  image  squares  itself 
to  the  individual. 

Another  peculiarity  of  the  stereoscopic  pho- 
tography is  that  all  objects  either  in  the  fore- 
ground or  in  the  far  background  are  in  per- 
fect focus  when  seen  projected  by  this  new 
l^rocess. 

New  Pathe  President  Not 
to  Be  Elected  Now 

The  resignation  of  Paul  Brunet  as  presi- 
dent of  Pathe  Exchange,  Inc.,  was  formally 
accepted  at  the  regular  meeting  of  the  board 
of  directors,  which  authorized  the  following 
statement : 

“No  action  was  taken  on  the  election  of  a 
new  president  nor  is  any  such  action  contem- 
plated for  some  time  to  come,  and  in  all 
probability  will  be  deferred  until  our  annual 
meeting  some  time  next  year. 

“ The  Pathe  executive  organization  as  now 
composed  has  been  functioning  for  over  a 
year  with  splendid  efficiency  and  with  entire 
satisfaction  to  all  concerned.  We  accordingly 
see  no  immediate  need  of  rearrangement  or 
change. 

“ Furthermore,  the  resignation  of  Mr. 
Brunet  will  in  no  way  affect  the  policy  of 
the  company  nor  its  management.” 


1736 


Kansas  M.  P.  T.  O.  Names  Committees 

Legislative  and  Censor  Groups  Will 
Combat  Restrictions;  Meet  a Success 


The  appointment  of  a censorship  commit- 
tee and  legislative  representatives  marked  the 
introduction  of  a new  policy  of  the  Motion 
Picture  Theatre  Owners  of  Kansas,  at  the 
convention  in  Wichita  on  Monday.  Septem- 
ber 25. 

The  censorship  committee  is  composed  of 
M.  B.  Shanberg,  of  the  Midland  Amusement 
Company;  Richard  Biechele,  of  the  Osage 
theatre.  Kansas  City,  Kan.,  and  C.  E.  Cook, 
business  manager  of  the  Kansas  organization. 
This  committee  will  co-operate  with  the  Kan- 
sas censorship  board.  Before  a costly  film  is 
“ butchered  ” the  advice  and  suggestions  of 
the  committee  will  be  heard  by  the  censors. 
It  is  believed  that  in  this  manner  many  expen- 
sive productions  will  be  saved  from  the 
scissors. 

The  legislative  representatives,  one  in  each 
county  of  the  state,  will  be  instructed  to  hold 
meetings  and  bring  about  conditions  whereby 
exhibitors  will  have  a voice  in  the  legislative 
program  of  Kansas,  which  now  includes  sev- 
eral drastic  measures  that  will  be  a great 
handicap  to  exhibitors  if  passed. 

More  than  150  exhibitors  and  exchange  men 
were  present.  The  principal  speakers  were 
Rev.  Earl  A.  Blackman,  Chanute,  Ivans., 
national  chaplain  of  the  American  Legion; 
W.  Y.  Morgan,  candidate  for  governor,  and 
Richard  J.  Hopkins,  candidate  for  justice  of 
the  Kansas  Supreme  Court. 

Sentiment  was  against  the  Hoy  system,  and 
the  formation  of  an  arbitration  board  will  be 
left  to  the  executive  board. 

Rev.  Blackman's  subject  was,  “ Jesus  and 
the  Movies.” 

As  there  was  no  election  of  officers  at  this 
semi-annual  convention,  Mr.  Blackman’s  ad- 
dress was  the  “ highlight  ” of  the  meeting. 
Virtually  every  exchange  in  the  Kansas  City 
territory,  as  well  as  every  county  of  Kansas, 
was  represented  at  the  gathering,  which  was 
concluded  by  an  elaborate  free  banquet,  as 


far  as  the  exhibitors  were  concerned,  at  the 
expense  of  the  exchanges. 

Prior  to  the  convention,  Sydney  S.  Cohen, 
president  of  the  Motion  Picture  Theatre 
Owners  of  America,  sent  a letter  to  every 
Kansas  exhibitor,  urging  his  presence  at  the 
convention,  and  calling  attention  to  the  new 
Music  Department  of  the  national  organiza- 
tion, and  to  the  importance  of  exhibitors 
co-operating  with  it. 

Incorporations  Take  Slump 
for  Past  Week 

The  number  of  companies  incorporating  and 
entering  the  motion  picture  business  during 
the  past  week  took  a slump,  when  but  four 
companies  filed  papers  of  incorporation  in 
the  secretary  of  state’s  office,  Albany,  N.  Y., 
representing  a total  capitalization  of  $32,000. 

These  companies  included  the  Du-Art  Film 
Laboratories,  $10,000,  Arthur  Gottlieb,  Ralph 
Pecoreli,  New  York  City;  Jack  M.  Jerome, 
Glenwood;  Smart  Films,  Inc.,  $20,000,  Jonas 
J.  Smith,  Fannie  Smith,  Rose  Sherman, 
Brooklyn;  Capitol  Photoplays  Corporation, 
$1,000,  George  V.  Reilly,  Robert  Iv.  Thistle, 
Harry  C.  Hand,  New  York  City;  American 
City  Bureau  Film  Service,  Inc.,  $1,000,  Albert 
St.  Peter,  Jersey  City;  Arthur  T.  Dear, 
George  H.  Breed,  New  York. 


New  Wilmington  Theatre  Is 
Leased  to  H.  C.  Wales 

The  Victoria  theatre,  newest  and  largest  of 
the  Wilmington,  N.  C.,  houses,  has  been 
leased  to  Herbert  C.  Wales  of  Charlotte,  N.  C., 
by  the  Howard-Wells  Amusement  Company 
of  Wilmington.  This  theatre  has  been  used 
for  legitimate  road  attractions,  and  the  future 
policy  will  remain  the  same,  so  far  as  is 
known. 


Pictures  of  Events  Broadcasted  as  They 
Occur  by  New  Jenkins  Invention 

A RIOT  is  taking  place  in  a thronged  city  in  the  far  western  section  of  our 
country,  yet  while  this  disturbance  is  happening,  while  the  police  and 
authorities  are  fighting  the  mob  in  an  effort  to  restore  peace,  people  in  New 
?ork,  Boston,  Chicago  or  any  other  section  of  our  country  will  witness  this  riot 
scene  while  it  is  actually  taking  place.  Such  is  the  wonder  and  scope  of  the  devel- 
opments just  completed  through  the  mediums  of  lenses,  telegraphic  systems  and 
wireless. 

A letter  recently  received  by  a friend  of  C.  Francis  Jenkins,  the  noted  Wash- 
ington inventor,  discloses  these  marvelous  achievements.  Jenkins  has  previously 
had  in  operation  apparatus  for  broadcasting  motion  pictures  by  wireless.  He 
further  explains  in  his  letter  the  results  and  prediction  for  his  latest  work. 

“ We  are  sending  pictures  right  along  day  after  day,  the  latest  stunt  being 
sending  the  pictures  out  of  our  laboratory,  over  the  telephone  company’s  wires, 
to  a friendly  broadcasting  station  a few  miles  away,  where  the  telephone  wire  is 
hitched  up  to  the  broadcasting  set  and  the  picture  comes  right  back  to  us  by 
wireless.  Within  a few  days  we  expect  to  send  a picture  out  in  this  manner  and 
receive  it  in  three  separate  receiving  stations,  namely,  (1)  one  of  the  Governmental 
Departments,  (2)  aboard  a battleship  and  (3)  my  Sixteenth  Street  Laboratory, 
about  four  and  half  miles  north  of  here. 

“ This  wire  extension  scheme  enables  us  to  set  up  our  sending  set  so  that  the 
lens  looks  on  the  scene  of  a wreck  or  other  news  event,  and  all  we  have  to  do 
to  broadcast  it,  is  to  hitch  our  apparatus  to  the  nearest  telephone,  after  we  have 
called  up  the  broadcasting  station  telling  them  the  picture  is  coming.  This 
means  that  we  can  broadcast  Pictured-News,  from  the  scene  of  its  happening, 
as  promptly  and  as  far  as  telegraphic  news  of  the  affair  can  be  sent.” 

No  film  or  actual  photographic  pictures  are  employed,  for,  as  stated  by  C. 
Francis  Jenkins  in  his  letter,  it  is  only  necessary  that  the  sending  set  be  positioned 
to  permit  the  lens  a view  of  the  scene  to  be  broadcasted. 

This  apparatus  for  broadcasting  by  wireless  motion  pictures  and  new  events 
which  is  now  in  the  process  of  perfection  for  commercial  use  will  undoubtedly 
exert  a strong  influence  on  modern  civilization. 


Motion  Picture  News 


Webster  Groves,  Mo.,  Out  to 
Kill  Blue  Law 


to 


WEBSTER  GROVES,  Mo.,  a sub- 
urb of  St.  Louis  inhabited  by 
home-owners  and  large  families, 
has  decided  to  throw  off  the  yoke  of  a 
“ blue  law  ” imposed  upon  the  community 
about  ten  years  ago.  At  that  time  the 
city  fathers  put  through  an  ordinance 
that  forbids  any  theatrical  performance 
on  a Sunday,  including  moving  pictures. 

About  a year  ago  the  Ozark  theatre 
was  completed  at  Webster.  It  is  a hand- 
some house,  comparing  favorably  with 
any  in  this  section,  but  it  has  not  held 
shows  on  Sundays.  Webster  has  been 
compelled  to  come  to  St.  Louis  for  Sab- 
bath amusements. 


The  mothers  of  Webster  have  rebelled. 
They  think  it  is  silly  that  they  must  send 
their  children  so  far  away  to  be  enter- 
tained. So  they  have  gotten  busy.  A 
petition  is  being  circulated  calling  upon 
the  city  council  to  repeal  the  ordinance. 

It  will  require  750  signatures  to  perfect 
the  petition,  or  25  per  cent  of  the  vote  cast 
at  the  last  mayoralty  election.  But  it  is 
certain  the  required  number  will  be  se- 
cured. And  then  if  the  council  declines 
to  act  a special  election  will  be  held  on 
the  question  in  November. 


Stock  and  Notes  of  Empire 
Circuit  Are  Sold 


Stocks  and  notes  of  the  sixteen  motion  pic- 
ture houses  known  as  the  “ Empire  Circuit,” 
valued  at  $1,228,818.91,  were  last  week  au-  K 
thorized  to  be  sold  by  Bank  Commissioner 
Allen,  of  Massachusetts,  permission  being 
given  by  Justice  DeCourcy  in  the  Supreme 
Court  of  Massachusetts,  the  purchase  price 
being  $550,000,  offered  by  Samuel  Levovitch. 

1 lie  circuit  covers  New  England  from  Maine 
to  Rhode  Island. 

The  notes  and  stock  constituted  a part  of 
the  property  of  the  Cosmopolitan  Trust  Com- 
pany,  closed  by  Allen  about  two  years  ago. 
He  has  operated  the  chain  since  through  a 
board  of  directors  named  by  him,  and  includ- 
ing Samuel  C.  Bennett,  Daniel  B.  Ruggles, 
Henry  0.  Cushman.  Arthur  K.  Hunt  and  Guv 
L.  Vaughan. 

The  petition  for  the  sale,  offered  by  Mr. 
Cushman,  liquidating  agent  for  Mr.  Allen, 
declares  that  because  of  the  intricate  and 
numerous  inter-corporate  dealings  among  the 
theatre  corporations,  and  between  tlnm  and 
the  Cosmopolitan,  and  with  other  persons  and 
corporations,  it  was  impossible  to  determine 
with  accuracy  the  amount  of  money  actually 
invested  by  the  trust  company  in  these  stocks 
and  notes.  The  directors  immediately  took 
steps  to  sell  the  properties,  but  no  sufficient 
offer  was  made  that  complied  with  the  required 
terms  of  sale.  Finally  came  the  offer  of 
$550,000,  of  which  fifty  thousand  was 
pledged  to  secure  the  transaction,  $100,000 
more  to  be  paid  when  the  court  permitted 
the  sale.  The  remainder  is  to  be  paid  in  four 
monthly  installments,  $50,000  for  three  months 
and  $250,000  the  final  month. 

The  new  owner,  the  head  of  a New  York 
syndicate,  intends  to  operate  most  of  the  the- 
atres for  the  present.  Many  of  them  are 
moving  picture  houses.  Louis  M.  Boas  will 
continue  as  general  manager  of  those  in  Fall 
River,  T.  T.  Yetrie  will  manage  the  Bijou  in 
Newport,  and  Alfred  R.  Commette  will  have 
charge  of  the  Colonial.  David  Dugan  will 
manage  the  Strand. 


October  J , 1922 


1737 


Rothacker  to  Build  Laboratory  Near  London 

Expects  to  Have  Plant  in  Operation  by  Fall  of 
1923;  Conditions  in  England  Improved 


ROTHACKER  laboratory  on  British 
shores  to  be  in  full  operation  by  the 
autumn  of  1923:  That  is  the  ambitious 
lan  launched  by  Watterson  R.  Rothacker, 
lio  has  returned  to  America  after  an  exten- 
ve  tour  of  Europe.  While  in  England  Mr. 
Athacker  effected  arrangements  for  the  build- 
ig  of  a fully  equipped  laboratory  in  the 
icinity  of  London.  The  construction  of 
iboratories  in  Paris  and  Berlin  was  also  be- 
rg contemplated  by  Mr.  Rothacker  when  be 
>ft  the  United  States,  but  the  unsettled  con- 
itions  abroad  are  responsible  for  the  aban- 
onment  of  these  plans  at  this  time.  The 
istallation  of  laboratories  in  Paris  and  Ber- 
n will  be  deferred  at  least  until  after  the 
jondon  plant  is  put  into  operation,  and  it  may 
e eventually  decided  to  confine  Rothack- 
r’s  European  activities  to  the  English  labora- 
iry  exclusively. 

Technical  exjrerts  of  the  Chicago  and  Los 
.ngeles  plants  are  now  concentrating  on  the 
etails  of  the  foreign  laboratory  plans,  which 
rovide  for  some  innovations  of  great 
romise,  it  is  declared. 

Mr.  Rothacker  made  a thorough  investiga- 
on  of  motion  picture  conditions  in  England, 
'ranee  and  Germany  with  respect  not  only 


to  laboratories,  but  also  studios,  raw  stock 
plants  and  theatres. 

“ Conditions  in  England  were  signally  im- 
proved over  what  I found  them  in  1920  and 
1921,”  related  Mr.  Rothacker.  “ And  the 
English  motion  picture  industry  displayed 
an  optimism  regarding  1923  that  was  not  at 
all  simulated. 

“ In  London  I saw  Joe  Schenek,  Yon  Her- 
berg  of  First  National,  and  Earl  Hammons, 
of  Educational,  then  making  visits  to  English 
theatres  of  prominence.  Sam  Harris  of  Selz- 
nick  was  another  notable  member  of  the 
London  film  colony. 

“ Mr.  Smith,  the  British  go-getter  for  Uni- 
versal, was  busy  sowing  seeds  whose  harvest 
will  be  reflected  on  his  annual  report.  Tom 
Terris  had  started  ‘ Harbor  Lights,’  the  first 
of  a series  of  European-made  productions. 
Cecil  Hepworth,  the  pioneer  English  producer, 
hinted  at  some  very  big  plans  and  unusual 
activities  which  will  be  read  about  in  the  trade 
papers  soon. 

“ Ray  Long,  of  the  Hearst  organization, 
and  Karl  Kitchen,  of  the  New  York  World, 
were  displaying  considerable  interest  in  the 
British  picture  industry. 


“ In  Paris,  Raymond  Gaumont  showed  me 
the  first  print  of  his  big  picture,  ‘Don  Juan/ 
which  has  won  much  favorable  comment 
among  French  exhibitors. 

“ Berlin  meant  renewing  acquaintances 
made  in  1921.  Through  the  courtesy  of 
Albert  Kaufman  and  Ike  Blumenthal  I visited 
various  German  laboratories.  I was  in  time 
to  see  Pola  Negri  and  Lubitseh  finishing  their 
two  latest  pictures,  and  also  saw  some  of  the 
big  scenes  in  ‘ Peter  the  Great  ’ shot  at  the 
big  outdoor  studio,  which  reminds  one  more 
of  California  than  of  Germany. 

“ Saw  Hiram  Abrams  enjoying  a richly 
deserved  recreation  at  Deauville  after  his 
strenuous  campaign  in  England  and  on  the 
Continent. 

“ The  Majestic  is  my  lucky  ship,  for  coming 
back  I had  as  fellow  passengers  Pola  Negri, 
Mabel  Normand,  Ben  Blumenthal  and  Roy 
Aitken.  I’m  predicting  that  Pola  Negri  will 
do  things  in  America  that  will  make  the  most 
extravagant  press  agent  promises  seem  con- 
servative.” 

After  a short  stay  in  Chicago  Mr.  Roth- 
acker went  to  New  York  for  the  last  week 
in  September.  Early  in  October  he  will  leave 
to  spend  three  or  four  weeks  on  the  Coast. 


Shauer  Impressed  with  Outlook  in  Europe 

Famous  Players- Lasky  Executive  Predicts  Good 
Business  for  Good  Pictures 


EE.  SHAUER,  assistant  treasurer  and 
director  of  the  foreign  department  of 
0 the  Famous  Players-Lasky  Corpora- 
on,  has  just  returned  with  Mrs.  Shauer  from 
two  months  trip  to  Europe,  much  impressed 
ith  the  hopeful  outlook  for  American  pic- 
|ires  abroad. 

“ The  most  impressive  thing  about  condi- 
ons  in  Europe  today,  in  my  opinion,  is  the 
opefulness  existing  in  the  motion  picture  in- 
ustry  and  its  prospects  for  the  future,”  said 
hauer. 

“ While  political  and  general  conditions 
broad  may  not  be  all  that  is  desirable,  there 
; a more  distinctly  hopeful  outlook  for  the 
lotion  picture  industry  insofar  as  it  applies 
) the  distribution,  exhibition  and  exploitation 
f the  highest  grade  American  films.  More 
ran  ever  I am  convinced  that  American  pro- 
ucers  who  are  giving  the  highest  thought  and 
rtistic  endeavor  to  the  production  of  the  high 
iass  stories  need  have  no  fear  of  losing  any 
f their  world  markets  to  foreign  producers. 
“ Everywhere  I went  I found  the  greatest 
opular  interest  in  Paramount  Pictures.  Our 
usiness  in  Great  Britain,  France,  Belgium, 
talv  and  Spain  is  better  than  ever  and  the 
intensive  preparations  being  made  by  the  ex- 
ibitors  in  these  countries  for  still  better  con- 
itions  in  the  industry  give  promise  of  another 
3cord  breaking  year  for  Paramount  in  these 
runtries. 

“ Perhaps  the  most  hopeful  sign  in  Great 
Britain  is  the  constant  shortening  of  the  time 
letween  trade  showing  and  the  release  of  pro- 
uctions.  Two  years  ago  this  period  ranged 
rom  twelve  to  eighteen  months  and  at  the 
resent  time  nine  months  would  be  a good 


average.  Within  the  next  year  or  more  this 
time  probably  will  be  further  reduced  to  ap- 
proximately six  months,  which  is  almost  as 
close  to  our  American  releasing  schedule  as  is 
physically  possible.  Several  large  theatres 
are  in  the  course  of  construction  and  many 
others  are  in  contemplation. 

“ One  of  the  most  promising  signs  of  the 
great  change  for  the  better  in  film  conditions 
I found  in  Belgium,  where  the  exhibitors  are 
showing  all  the  alertness  and  agressiveness  of 
their  American  brethren  in  the  presentation  of 
high  grade  pictures.  The  leading  houses  in 
Brussels  and  Antwerp  are  liberal  users  of 
posters;  their  advertising  is  of  the  best,  and 
their  lobbies  are  always  attractively  billed. 
The  first  run  house  for  Paramount  in  Brus- 
sels has  been  using  from  twenty  to  twenty- 
five  twenty-four  sheet  stands,  in  addition  to  a 
liberal  display  of  smaller  paper.  I found  no 
more  appreciative  screen  patrons  than  the 
Belgians,  who  are  not  afraid  of  showing  their 
appreciation  of  the  best  American  pictures. 

“ Our  branch  offices  in  France  are  all  open 
and  are  doing  a most  favorable  business;  in 
fact,  far  better  than  any  one  considered  possi- 
ble for  the  first  year.  Prospects  for  the  com- 
ing year  were  never  better.  This,  with  the 
fact  that  the  exhibitors  are  learning  the  value 
of  the  proper  presentation  of  the  best  screen 
entertainment,  insures  record  breaking  busi- 
ness. 

“ In  Scandinavia,  Carl  York,  and  W.  Le- 
Mat,  who  signed  a contract  some  months  ago 
for  the  exclusive  distribution  of  Paramount 
pictures  in  Sweden,  Denmark  and  Norway, 
have  already  begun  their  releasing  program 


with  the  most  satisfactory  results.  First  run 
houses  for  Paramount  in  Copenhagen,  Stock- 
holm and  Christiania  have  enjoyed  unusually 
good  business  since  the  beginning  of  the  new 
year  and  the  prospects  in  these  three  coun- 
tries were  never  better. 

“ As  to  Germany  and  Central  Europe,  im- 
provement in  the  industry  is  being  held  back 
by  the  political  and  economic  conditions. 

“ Unless  all  signs  are  abortive  the  film  indus- 
try in  Spain  is  on  the  threshold  of  the  best 
business  ever  known.  Better  presentation  of 
the  best  pictures  and  the  erection  of  a number 
of  splendid  theatres  are  positive  signs  of  the 
coming  of  a new  era.  In  Barcelona  two  new 
theatres,  equal  to  anything  in  the  United 
States,  are  being  erected  and  early  next  year 
will  begin  the  presentation  of  elaborate  pic- 
tures on  a scale  never  before  attempted  in 
Spain.  In  Madrid  leading  business  interests 
have  obtained  a site  in  the  center  of  the  most 
central  and  important  section  of  the  city  for  a 
motion  picture  palace  which  will  overshadow 
anything  in  existence  in  that  city.  In  Barce- 
lona and  Madrid  I found  many  revelations  in 
the  way  pictures  are  presented.  The  best 
American  pictures  are  always  certain  of  a 
cordial  and  appreciative  reception. 

“ Signs  of  a similar  improvement  in  Italy 
are  to  be  found  in  the  larger  cities.  Leading 
exhibitors  are  beginning  to  turn  their  atten- 
tion to  the  proper  presentation  of  pictures,  a 
most  hopeful  sign  for  the  coming  year.  Poorer 
pictures  are  not  finding  the  market  they  once 
had,  and  the  coming  of  the  better  pictures 
seems  to  have  turned  the  tide  for  the  exhibitor 
and  the  distributor  who  can  supply  this  enter- 
tainment.” 


1738 


Motion  Picture  New „• 


Michigan  Exhibitors  to 
Convene  at  Flint 

The  Motion  Picture  Theatre  Owners  of 
[Michigan  will  convene  in  Flint,1  October  10th 
and  11th.  All  business  sessions  will  be  held 
in  the  Grill  Room  of  the  Durant  Hotel.  It 
is  expected  that  over  300  exhibitorsjof  the  state 
will  be  present,  including  National  President 
Sydney  S.  Cohen  and  other  national  execu- 
tives. Practical  assurance  has  been  received 
that  Will  H.  Hays,  head  of  the  Producers  and 
Distributors  Association  of  America,  will  be 
present  and  will  address  the  theatre  owners  at 
the  Tuesday  afternoon  session  and  again  at 
the  grand  banquet  Tuesday  evening. 

Among  the  subjects  scheduled  to  be  acted 
upon  at  the  big  gathering  are  collective  buying, 
prices  of  accessories,  the  carnival  and 
medicine-show  situation,  higher  type  of  adver- 
tising, music  tax,  uniform  rental  contract,  a 
plan  of  arbitration,  and  matters  of  a legisla- 
tive character. 

In  conjunction  with  the  convention  an  ex- 
hibit will  be  held  in  co-operation  with  the  fol- 
lowing exchanges:  First  National,  Para- 

mount, Metro,  Hodkinson,  Robertson-Cole  or 
Film  Booking  Offices,  Minter  United,  Joe  Hor- 
witz,  Universal,  Standard,  Select,  Rex  Film 
and  Vitagraph.  This  exhibit  will  be  held  in 
the  Club  Room  at  the  Hotel  Durant. 


Preferred  to  Form  Perma- 
nent Stock  Company 

As  the  basis  for  the  formation  of  a perma- 
nent stock  company,  B.  P.  Schulberg,  presi- 
dent of  Preferred  Pictures,  Inc.,  has  signed 
Kenneth  Harlan  and  Orville  Caldwell.  It  is 
Sehulberg’s  intention  to  add  to  this  list  from 
time  to  time  so  that  he  will  have  on  tap  avail- 
able talent  in  the  form  of  leading  men  and 
leading  women  for  roles  in  future  Preferred 
Pictures. 

Black  TheatreC hain  Makes 
Change  of  Name 

A change  in  the  name  of  the  Black  New 
England  Theatres,  Inc.,  which  will  now  be 
known  simply  as  New  England  Theatres,  Inc., 
was  announced  this  week. 

The  company  has  just  sold  Black’s  theatre, 
Fairhaven,  Vt.,  to  Edward  J.  Bolen. 

Goulding  Resigns  as  Head 
of  Eastman  Theatre 

The  resignation  of  Charles  H.  Goulding  as 
manager-director  of  the  Eastman  theatre,  re- 
cently opened  in  Rochester,  N.  Y.,  was  an- 
nounced this  week. 

His  successor  has  not  as  yet  been  appointed. 


Preferred  Stock  Dividend 
Voted  by  Associated 

A DIVIDEND  of  four  per  cent  on  the 
preferred  stock  was  voted  at  the 
regular  meeting  of  the  board  of 
directors  of  Associated  Exhibitors  on 
Tuesday,  Sept.  21. 

Of  this,  two  per  cent  covers  the  divi- 
dends on  the  preferred  stock  for  the  third 
quarter  of  1922,  payable  Oct.  1 to  pre- 
ferred stockholders  as  of  record  on  Sept. 
20.  1922.  The  remaining  two  per  cent 
being  as  accrued  dividends  on  the  pre- 
ferred stock  for  the  year  1921  and  is 
payable  on  Oct.  1 to  preferred  stockhold- 
ers of  record  on  June  1,  1921,  or  their 
successors  in  interest. 


Golf  ! 

THE  Motion  Picture  Golf  Associa- 
tion’s Fall  Golf  Tournament  will 
be  held  at  the  Soundview  Golf 
Club,  Great  Neck,  Long  Island  on  Thurs- 
day, October  19th. 

This  will  be  the  third  tournament  held 
by  the  Association  and  from  present  in- 
dications will  be  even  a greater  success 
than  either  of  those  previously  held — at 
least  130  entries  are  expected.  There  will 
be  some  50  prizes  for  the  various  flights 
which  will  mean  that  at  least  half  of  those 
who  play  will  go  home  with  a trophy  of 
some  kind. 

Special  cups  have  been  offered  by  in- 
dividuals and  companies  in  the  business 
for  special  events  in  addition  to  the  tro- 
phies mentioned  above. 

Last  Spring,  Tom  Moore  of  Washing- 
ton was  the  star  performer.  It  is  hoped 
that  some  of  the  theatre  owners  from 
other  parts  of  the  country  will  be  on  hand 
at  the  coming  event  to  challenge  Tom’s 
prestige  and  take  the  championship  away 
from  Washington. 

Rumors  have  it  that  Douglas  Fairbanks 
and  others  of  our  well  known  stars  have 
gotten  out  their  niblicks  and  are  polish- 
ing them  up  preparatory  to  entering  the 
lists. 

There  isn’t  much  itme  left  between  now 
and  the  19th,  so  send  in  your  entry  at 
once,  accompanied  by  a check  for  $10.00, 
which  covers  greens  fee,  luncheon,  din- 
ner, caddy  and  all  other  of  the  minor 
golfing  necessities.  Entries  can  be  made 
through  the  News,  World  or  Film 
Daily. 


New  Independent  Exchange 
Formed  at  Baltimore 

Formation  of  a new  company,  to  be  known 
as  Progress  Pictures,  Inc.,  of  Baltimore,  to 
distribute  independent  productions  in  Mary- 
land, District  of  Columbia  and  Virginia,  was 
announced  this  week. 

Progress  Pictures  will  also  finance  and  build 
motion  picture  theatres  in  the  territory 
alluded  to  above  and  act  in  an  advisory 
capacity  where  such  services  are  required.  The 
personnel  of  the  organization  consists  of  Ray- 
mond Roberts,  J.  M.  Langrall,  J.  O.  Langrall, 
Oscar  Neufeld,  Tony  Luchese  and  Clarence 
Bowie.  Roberts  and  Langrall  are  well  known 
to  the  Baltimore  business  world,  being  owners 
of  ten  big  fruit  packing  plants  in  the  Balti- 
more district. 

Neufeld  and  Luchese  are  prominent  in  the 
film  industry  in  Philadelphia,  where  they  con- 
duct the  De  Luxe  Film  Company,  while  Bowie, 
member  of  the  legal  firm  of  Soper,  Bowie  and 
Clark,  represents  many  of  the  large  financial 
interests  in  Baltimore. 


Branton  Leaves  Staff  of 
Greater  Amusements 

G.  Ralph  Branton,  for  several  years  adver- 
tising manager  of  Greater  Amusements,  the 
regional  journal  published  at  Minneapolis, 
Minn.,  has  resigned  from  the  staff  of  that 
publication  to  enter  the  distributing  end  of 
the  film  business  in  association  with  J.  F. 
Cubberley,  well  known  Minneapolis  exchange 
manager,  according  to  word  received  here  this 
week. 

[Mr.  Cubberley,  formerly  Minneapolis  man- 
ager for  Associated  First  National,  recently 
resigned  to  become  manager  of  the  Finkel- 
stein  & Ruben  exchange  in  that  city,  and  it  is 
assumed  that  it  is  with  this  concern  that  Mr. 
Branton  will  be  connected. 


Chicago  Theatre  Owners  1 
Now  Part  of  State  Body 


The  Motion  Picture  Theatre  Owners  c 
Chicago  has  ceased  to  exist  as  an  organizatioi 
and  its  members  hereafter  will  owe  allegianc 
only  to  the  Illinois  Motion  Picture  Theati 
Owners. 

This  move,  which  was  made  in  the  interest 
of  closer  unity  between  the  motion  pictur 
theatre  men  in  all  parts  of  the  state,  and  als 
of  economy,  came  after  a series  of  conference 
between  a committee  composed  of  Louis  B 
Frank,  Joseph  Hopp  and  Ludwig  Siegel,  rep 
resenting  the  Chicago  organization,  am 
Samuel  Abrahams,  G.  D.  Hopkinson  and  S 
Selig,  acting  for  the  state  organization. 

The  agreement  to  disband  for  the  purpose 
outlined  above  was  ratified  by  the  members  o. 
the  Chicago  organization  at  a general  meet 
ing,  and  the  executive  officers  of  the  Illinoi: 
organization  also  have  put  their  O.  K.  or 
the  agreement,  which  will  eliminate  th< 
necessity  of  Chicago  exhibitors  paying  due; 
and  assessments  to  both  the  city  and  state 
associations,  and  will  also  put  the  exclusive 
executive  power  in  the  hands  of  one  harmo 
nious  organization. 

Through  the  new  arrangement,  Messrs 
Frank,  Hopp,  A.  Sapperstein,  Lamm,  M 
Siegel  and  John  Silha,  all  members  of  the  late 
Chicago  association,  become  members  of  the 
state  executive  committee,  the  officers  of  the 
I.  M.  P.  T.  0.  remaining  as  before:  L.  M| 
Rubens,  president;  Samuel  Abrahams,  vice- 
president  ; J.  B.  Dibelka.  acting  secretary  anc 
treasurer,  and  William  J.  Sweeney,  organizer 

The  particular  grievances  and  interests  of 
Chicago  exhibitors  will  be  looked  after  by  i 
special  committee  composed  of  local  men 
which  will  be  appointed  by  the  state  executive 
board,  so  that  the  same  protection  will  be 
afforded  to  Chicago  members  against  ex- 
changes and  in  other  matters  as  in  the  past. 

This  move  is  declared  to  be  particularly 
desirable  at  this  time,  as  there  will  be  con- 
siderable adverse  legislation  to  combat  at  the 
next  session  of  the  legislature,  and  also  be 
cause  the  national  convention  of  the  Motio. 
Picture  Theatre  Owners  of  America  will  b 
held  in  Chicago  next  Spring. 


Webb  Elected  Head  of 
Columbia  Players 

Kenneth  Webb,  the  motion  picture  director 
has  just  been  elected  president  of  the  Colum- 
bia Players,  an  office  held  each  year  by 
prominent  graduate  of  that  college  who  was 
active  in  dramatics  when  at  the  institution 
Mr.  Webb  wrote  and  staged  a number  oij 
the  annual  Varsity  shows  during  his  colie 
career  and  since  then  has  many7  times  con- 
tributed to  the  offerings  of  the  Columbia 
Plavers. 


Goldwyn  to  Open  Two  More 
New  Branch  Exchanges 


TWO  more  new  branch  exchanges 
have  been  added  to  the  Goldwyn  list, 
bringing  the  total  up  to  twenty-six. 
James  E.  Grainger,  personal  representa- 
tive of  F.  J.  Godsol,  president  of  Gold- 
wyn Pictures  corporation,  now  on  a tour 
of  the  exchanges,  has  just  opened  up  a 
branch  office  in  Portland,  Ore.,  and  ar- 
ranged for  another  to  be  opened  almost 
immediately  in  Butte,  Mont. 

He  had  previously,  on  this  trip,  ar- 
ranged for  exchanges  in  Indianapolis  and 
Milwaukee. 


October  j , 1922 


1739 


Amalgamated  to  Start  Work 
Oct.  2 on  First  Release 

madonna  in  chains/ 

the  first  production  of  Amalga- 
mated  Exchanges  of  America, 
Inc.,  will  go  into  production  on  Oct.  2 at 
the  company’s  studio  in  New  Rochelle,  it 
was  announced  this  week.  The  Mitten- 
thal  studio  at  Yonkers  has  also  been  ob- 
tained, and  work  is  scheduled  to  start 
there  shortly  after. 

For  this  first  picture,  E.  K.  Lincoln, 
Martha  Mansfield  and  Jean  Acker,  (Mrs. 
Rodolph  Valentino),  have  been  engaged. 
Amalgamated  is  an  independent  or- 

[ganization  composed  of  independent  ex- 
changes. A series  of  well  known  plays 
and  books  by  such  authors  as  Langdon 
McCormack,  Denman  Thompson,  Hal 
Reid  and  Edward  O wings  Towne  have 
been  obtained  for  production. 


Work  Starts  on  “A  Million 
in  Jewels  ” Here 

; “ A Million  in  Jewels,”  a William  Brush 
Production  to  be  distributed  by  American 
Releasing  Corporation,  went  into  production 
;his  week  when  opening  scenes  were  made  in 
New  York,  and  the  company  left  Wednesday 
for  Miami,  Fla.,  where  the  picture  will  be 
completed. 

I J.  P.  McGowan  is  directing  and  playing  the 
leading  role  in  the  story  by  Caroline  Barnes, 
(with  Helen  Holmes  as  the  heroine,  others  in 
the  cast  being  Elinor  Fair,  Nellie  Parker- 
Spaulding,  Charles  Craig,  Fred  Kalgrer  and 
(Leslie  J.  Casey. 

j “ A Million  in  Jewels  ” is  described  as  a 
(swiftly  moving  melodrama  dealing  with  mod- 
ern methods  in  smuggling  valuables  into  this 
country,  and  the  equally  modern  tactics 
pmployed  by  the  Secret  Service  it  circum- 
venting this  phase  of  lawbreaking. 


Scenes  from  “ Pink  Gods,”  a Paramount  picture. 


■ 

■ 

5S3 

J : ' ! 

Scenes  from  Louis  B.  Mayer’s  “ Hearts  Aflame,  ’ a Reginald  Barker  production. 

First  Nat’l  Gets  “ Oliver  Twist” 

Will  Be  Played  on  Guarantee  and  Per- 
centage Basis ; October  Release  Likely 


SSOCIATED  First  National  Pictures 
will  distribute  Sol  Lesser’s  motion- 
picture  version  of  Charles  Dickens’ 
famous  novel,  “ Oliver  Twist,”  in  which 
Jackie  Coogan  is  presented  in  the  title  role. 
The  closing  of  the  contract  between  Lesser 
and  First  National,  which  ranks  as  one 
of  the  biggest  deals  negotiated  in  recent 
months,  terminated  the  original  plan  to  road- 
show the  production.  It  is  understood  that 
all  engagements  will  be  played  on  a guarantee- 
and-percentage  basis  and  that  the  Eastern 
office  of  the  Jackie  Coogan  Productions,  which 
is  in  charge  of  Irving  Lesser,  will  have  the  ap- 
proval of  all  contracts. 

According  to  present  plans  it  is  likely  that 
“ Oliver  Twist  ” will  have  a general  release 
date  in  October.  A Broadway  run  for  the 
production  is  also  being  contemplated. 

Coincident  with  the  announcement  of  the 
closing  of  the  contract  which  gives  “ Oliver 
Twist  ” to  First  National  for  distribution  in 
the  United  States  comes  word  that  this  pro- 
duction  will  also  be  distributed  abroad  through 
First  National’s  foreign  exchanges.  Bruce 
Johnson,  manager  of  the  foreign  department 
of  First  National,  sailed  for  London  on  last 
Friday  aboard  the  Berengaria  for  the  purpose 
of  establishing  exchanges  in  those  countries 
where  First  National’s  foreign  business  war- 
rants it. 

Accompanying  Mr.  Johnson  on  his  foreign 
trip  is  David  P.  Howells,  president  of  David 
P.  Howells,  Inc.,  and  Louis  Brock,  represent- 
ing JoseplPM.  Schenck. 

- The  "-following  statement  was  issued  from 
the  First  National  headquarters  this  week  in 
connection  with  the  acquisition  of  the  Coogan 
production  and  its  booking  policy: 

“ According  to  Sol  Lesser,  the  exhibitor 


seeking  a booking  for  ‘ Oliver  Twist,’  must 
first  have  played  the  other  Coogan  pictures, 
‘ Peck’s  Bad  Boy,’  ‘ My  Boy,’  and  ‘ Trouble,’ 
and  in  this  manner,  with  these  products  ex- 
hibited in  his  theatre,  Jackie  Coogan’s  popu- 
larity will  be  of  such  strength  that  the  theatre 
owner  will  obtain  the  very  best  results  from 
the  ‘ Oliver  Twist  ’ showing. 

“ Lesser  further  states  that  the  rental  value 
of  ‘ Oliver  Twist  ’ is  not  based  on  any  national 
quota,  but  that  a specially  prepared  schedule 
will  be  sent  all  exchange  managers  from  which 
to  be  guided  in  their  respective  territories. 

First  National  officials  see  in  the  acquisition 
of  “ Oliver  Twist  ” another  triumph  for  the 
organization.  It  is  known  that  the  company 
has  been  negotiating  for  the  distribution  of  the 
picture  for  some  time,  but  the  elaborate  plans 
by  Sol  Lesser  for  the  road-showing  of  the  at- 
traction cast  considerable  doubt  as  to  the  out- 
come of  these  negotiations.  All  of  J ackie  Coo- 
gan’s former  productions  have  been  distributed 
by  First  National. 


Two  “Big  Four,y  Releases 
on  B’way  October  1st 

The  United  Artists  Corporation  and  its 
subsidiary  organization,  Allied  Producers  and 
Distributors  Corporation,  have  two  feature 
pictures  on  Broadway  the  week  of  October  1st. 

George  Arliss’s  “ The  Man  Who  Played 
God,”  a United  Artists  release,  goes  into  the 
New  York  Strand,  while  “A  Woman’s 
Woman,”  a Charles  Giblyn  production,  with 
Mary  Alden  as  a star,  has  been  booked  by 
Allied  Producers  and  Distributors  for  the 
same  week,  at  the  Cameo,  New  York. 


1740 


Pearson  finds  Conditions  Improved 

Pathe’s  General  Manager  Back  from 
Coast  Talks  of  Business  Revival 


RAPID  recovery  from  the  recent  severe 
period  of  depression,  increased  receipts 
at  the  box  office,  and  improvement  in 
the  quality  of  coming  attractions  constitutes 
the  message  brought  back  by  Elmer  Pearson, 
general  manager  of  Pathe  Exchange,  Inc.,  as 
the  result  of  his  recent  Coast  to  Coast  tour. 

" Throughout  the  course  of  my  recent  trip 
to  the  Pacific  Coast  my  sojourn  there  and  the 
return  journey,”  declared  Mr.  Pearson,  “ it 
was  everywhere  manifest  that  the  picture  in- 
dustry was  making  a rapid  recovery  from 
what  has  been  the  longest  and  most  severe 
period  of  depression  it  has  ever  experienced. 
It  was  equally  apparent  that  increased  re- 
ceipts at  the  box  office  had  to  maintain  them- 
selves for  several  weeks  longer  than  ever 
before  in  order  to  convince  exhibitors  that 
good  times  were  really  on  the  way. 

“ I suppose  we  cannot  blame  the  exhibitor 
for  that  attitude  in  view  of  what  he  has  been 
through  during  the  last  year  or  more;  but, 
of  course,  a regular  good  old-fashioned  revival 
of  patron  interest  in  motion  pictures  cannot 
take  place  before  the  exhibitor  demonstrates 
his  own  confidence  in  present  and  future  pos- 
sibilities by  giving  his  public  only  the  best, 
and  getting  behind  it  with  his  old-time  fervor 
in  advertising  and  exploitation. 

“ Likewise,  the  increased  rentals  must  make 
themselves  felt  through  the  exchanges  and 
back  to  the  producers  before  that  very  essen- 
tial of  the  industry's  future  gets  fully  active 
again  in  the  production  of  wonderful  pictures 
in  sufficient  numbers  to  sustain  conqffete 
patron  interest. 

“ Production  activities  in  Los  Angeles  were, 
of  course,  greater  than  at  any  time  during  the 
last  two  years;  but  on  every  hand  came  the 
query : ‘ When  are  we  going  to  start  getting 
real  returns  on  pictures  made  last  year  so 
that  we  can  have  real  money  with  which  to 


develop  this  big  plan,  or  that  which  has  been 
mapped  out  for  months?” 

“ Eortunately,  however,  it  is  apparent  that 
the  market  just  now  affords  a few  real  big 
pictures  that  will  suffice  for  the  exhibitors’ 
immediate  needs,  and  beyond  all  doubt  the 
returns  on  these  will  act  as  a further  spur 
to  production  activities.  But  surely  no  ex- 
hibitor should  hesitate  to  book  all  the  good 
stuff  available,  because  there  is  not  any  too 
much  of  it,  and  he  will  need  all  there  is,  and 
more,  to  sustain  patrons’  revived  but  critical 
interest. 

“ On  this  trip  1 visited  our  branches  at 
Chicago,  Omaha,  San  Francisco,  Los  Angeles, 
Portland,  Seattle,  Spokane  and  Minneapolis. 
At  each  of  them  both  managers  and  exhib- 
itors with  whom  I talked  were  enthusiastic 
about  the  future  outlook  based  upon  the 
recovery  that  has  already  been  noted.  In  this 
connection,  wherever  ‘ Grandma’s  Boy  ’ was 
played,  or  had  played,  it  was  breaking  house 
records,  and  will  do  more  to  re-establish  the- 
atre attendance  than  any  picture  now  before 
the  public.” 

New  Salesmen  Appointed  by 
Associated  Exhibitors 

The  following  appointments  to  the  sales 
organization  of  Associated  Exhibitors  have 
been  announced : 

Mr.  John  Mooney  to  be  sales  manager  of 
the  Buffalo  office  and  Mr.  V.  M.  Young  as 
Associated  representative  in  the  Dallas  terri- 
tory, effective  September  18th;  Mr.  C.  L. 
Hickman,  Associated  representative  in  the  St. 
Louis  territory,  effective  September  lltli,  and 
Mr.  C.  W.  McDaniels,  Associated  renresenta- 
tive  in  the  Milwaukee  territory,  effective  Sep- 
tember 25th. 


These  scenes  are  from  the  William  Fox  production,  starring  William  Russell  in  “ Mixed  Faces  ** 


Elmer  R.  Pearson 


Seal  of  Merit  Awarded  by 
Better  Pictures  i4ss  ’n 

The  Better  Pictures  Association  of  tl 
World  held  its  second  annual  New  Yor 
luncheon  at  the  Biltmore  Hotel  Tuesday,  Sej 
tember  26th,  and  awarded  the  organization 
Seal  of  Merit  to  the  current  George  Arlis 
production,  “ The  Man  Who  Played  God. 
made  by  Distinctive  Productions,  Inc. 

Five  hundred  representatives  of  leadin 
church  and  civic  organizations  affiliated  wit 
the  Better  Pictures  Association  were  preset 
and  listened  to  addresses  by  Dr.  Robert  Wai 
son,  Chairman  of  the  B.  P.  A.  Co-operatin 
Committee;  Dr.  Clifton  Harby  Levy,  reprt 
senting  the  New  York  Board  of  Jewish  Alin 
isters;  Lee  Hammer  of  Will  H.  Hays’  staff 
Mrs.  Harry  Sternberger,  representing  th 
Council  of  Jewish  Women  of  the  Unite 
States  and  Canada,  and  Arthur  S.  Frienc 
producer  of  the  film  that  received  the  Asso 
ciation’s  award. 

The  feature  of  the  luncheon  was  an  attae 
on  present  day  censorship  methods  by  Di 
Levy.  Cordial  approval  was  given  his  re 
marks  by  the  diners,  many  of  them  affiliate! 
with  bodies  that  were  understood  to  b 
friendly  to  censorship. 

The  luncheon  was  followed  by  the  projec 
tion  of  “ The  Man  Who  Played  God.’’  am 
the  presentation  to  Distinctive  Productions 
Inc.,  of  the  Association's  Merit  Seal. 


Frank  Lloyd  at  Work  on 
Norma  Talmadge  Script 

Frank  Lloyd  has  abandoned,  at  lea>t  for  th< 
present,  plans  to  produce  under  his  own  nairn 
and  will  direct  Norma  Talmadge  in  her  nex’ 
subject  under  the  auspices  of  Joseph  Schenck 
Miss  Talmadge’s  next  vehicle  will  be  a screer 
version  of  “Within  the  Law.’’  Mr.  Llovd  i- 
now  hard  at  work  on  the  script  which  will  bf 
ready  for  production  as  soon  as  the  star  re- 
turns from  her  European  tour. 


“ Passion  Flower  y Changed 
to  “Love  or  Hate  ” 

The  title  of  the  Norma  Talmadge  picture, 
“ The  Passion  Flower,”  has  been  changed  to 
“ Love  or  Hate.” 


October  7 , 1922 


1741 


Legionnaires  Plan  to  Aid 
“Skin  Deep  9 * Showings 

Extensive  co-operation  from  the  American 
Legion  on  the  showing  of  “ Skin  Deep,”  the 
Thomas  H.  Ince  special  production  which  will 
be  distributed  by  Associated  First  National, 
is  expected  as  a result  of  special  previews 
before  state  conventions  of  the  Legion  in  all 
parts  of  the  country. 

The  production,  carrying  an  indirect  appeal 
for  a square  deal  for  the  man  who  saw 
service  in  the  great  war,  has  been  received 
with  enthusiasm  by  Legionnaires,  and  in 
various  big  centers  preparations  are  being- 
made  by  Legion  Posts  and  departments  for 
making  the  presentation  of  “ Skin  Deep  ” 
locally  the  occasion  of  great  Legion  demon- 
strations. Plans  for  Legion  cooperation  on 
an  elaborate  scale  are  under  way  now  in  con- 
nection with  the  pictures  showing  at  the  Chi- 
cago theatre,  Chicago,  and  the  State  theatre, 
Cleveland. 

* The  first  pre-view  of  “ Skin  Deep  ” for  the 
Legion  was  its  presentation  before  a special 
sub-committee  of  the  national  executive  com- 
mittee in  Indianapolis,  arranged  by  the 
Thomas  H:  Ince  organization.  The  picture 
was  shown  early  in  September  before  the  dele- 
gates of  the  state  convention  of  California  at 
San  Jose. 

Theatre  presentations  were  held  in  connec- 
; tion  with  the  Legion  conventions  at  Greens- 
boro, N.  C.;  Logan,  Utah;  Bluefield,  W.  Va. ; 
Terre  Haute,  Ind.,  and  York,  Neb.  Pre- 
views for  the  state  delegates  were  arranged 
at  Syracuse,  N.  Y. ; Lake  Hopatcong,  N.  J. ; 
Rock  Island,  111. ; Memphis,  Tenn. ; Bartles- 
| ville,  Okla.,  and  Bristol,  Conn. 


“ A Woman ’s  Woman ’ ’ 
Opens  at  Cameo 

“ A Woman’s  Woman,”  a Charles  Giblyn 
production,  with  Mary  Alden  starring  in  a 
mother  role,  and  being  distributed  by  Allied 
Producers  and  Distributors  Corporation,  will 
have  its  first  New  York  showing  at  Moss’s 
Cameo  theatre  the  week  of  October  1st.  After 
this  engagement  “ A Woman’s  Woman  ” will 
go  round  the  Keith-Proctor-Moss  circuit 
houses  in  Greater  New  York.  This  feature 
is  based  on  Mrs.  Nalbro  Bartley’s  Saturday 
Evening  Post  story  of  the  same  name. 


Elinor  Glyn's  Hollywood 
Romance  Preview  Given 

ffr-pHE  WORLD’S  A STAGE,” 
Elinor  Glyn’s  romance  of  Holly- 
wood,  was  given  a preview  this 
this  week  at  the  California  Theatre  in 
Venice  with  Director  Colin  Campbell, 
Dorothy  Phillips — the  star  — , and  the  sup- 
porting cast  including  Kenneth  Harlan, 
Bruce  McRae,  Otis  Harlan  and  others 
present  as  the  guests  of  Mike  Rosen- 
berg, secretary  of  the  Principal  Pictures 
Corporation,  which  organization  is  pro- 
ducing and  distributing  the  film. 

A number  of  moving  picture  celebrities 
including  Allen  Hollubar,  Irving  Cum- 
mings, Alice  Lake,  Ralph  Lewis,  Milton 
Sills,  Harry  Carey  and  others  were  also 
present  as  guests  of  secretary  Rosenberg. 

As  soon  as  a few  corrections  in  titling 
and  editing  are  made,  Rosenberg  will 
take  the  production  to  New  York  to  ar- 
range for  booking  dates  and  then  embark 
for  London  to  consult  with  Mme.  Glyn 
regarding  the  European  premiere,  which 
will  be  given  simultaneously  with  the 
opening  in  Los  Angeles. 


Doug  Personally  to  Direct 
Broadway  Premiere 

Douglas  Fairbanks  will  per- 
sonally direct  the  Broadway  pres- 
entation of  his  new  production, 
“ Douglas  Fairbanks  in  Robin  Hood.” 
Both  Doug  and  his  wife,  Mary  Pickford, 
are  now  en  route  to  New  York  from 
Los  Angeles  for  this  purpose.  Miss  Pick- 
ford  will  vacation  in  Manhattan  while  her 
husband  is  engaged  with  the  details  of 
the  big  premiere. 

Negotiations  are  now  under  way  for 
the  rental  of  a big  Broadway  house,  and 
it  is  expected  that  arrangements  will  be 
effected  for  an  extended  run  of  the  new 
Fairbanks  subject.  According  to  present 
plans  it  is  likely  that  the  picture  will 
open  in  New  York  within  the  next  few 
weeks. 


Excellent  Cast  Selected 
For  Meighan  Picture 

Announcement  was  made  this  week  of  the 
notable  cast  that  has  been  selected  for 
Thomas  Meighan’s  latest  Paramount  picture, 
“ Back  Home  and  Broke,”  George  Ade’s 
second  original  story  for  the  screen,  which 
has  been  put  into  production  at  the  Para- 
mount Long  Island  studio. 

Lila  Lee  will  be  leading  woman  and  Flor- 
ence Dixon,  who  just  completed  a role  in 
“ Anna  Ascends,”  Alice  Brady’s  picture,  will 
be  the  other  girl.  Charles  Abbe,  who  played 
“ Cappy  Ricks  ” with  Meighan  a year  ago, 
will  have  one  of  the  principal  roles,  sharing 
the  character  honors  with  Frederick  Burton 
and  Eddie  Borden,  a comedian  with  a large 
following  on  the  vaudeville  stage.  Laurence 
AVheat,  who  has  appeared  with  Meighan  in 
all  his  pictures  for  the  last  year,  will  have 
an  important  part.  Other  members  of  the 
cast  are  Cyril  Ring,  who  appeared  with 
Meighan  in  “ The  Conquest  of  Canaan” ; Ned 
Burton,  Gertrude  Quinlan  and  Maude  Turner 
Gordon.  Alfred  Green  is  directing. 


Fox  Picture  to  Have  New 
Title  Next  Week 

The  front  of  the  Lyric  theatre,  New  York, 
will  bear  a new  name  in  the  electrics  next 
week,  and  someone  will  be  $1,000  richer,  when 
the  name  of  “ A Little  Child  Shall  Lead 
Them,”  the  William  Fox  photoplay,  is 
changed. 

The  only  trouble  with  the  name,  according 
to  many  letters  received  by  Mr.  Fox,  is  that 
a great  many  people  think  the  photoplay  is 
on  a biblical  subject  because  the  title  is  a quo- 
tation from  the  Bible. 


Selznick  to  Re-Issue  “Ro- 
mance and  Arabella  ” 

A re-issue  of  “ Romance  and  Arabella,” 
starring  Constance  Talmadge,  is  announced 
for  distribution  by  the  Select  Pictures  Cor- 
poration. The  production,  re-cut,  re-titled 
and  backed  by  a new  line  of  accessories,  will 
be  in  the  Select  exchanges  within  the  next 
three  weeks,  it  is  announced. 

“Romance  and  Arabella”  was  made  from 
William  Hurlbut’s  delightful  comedy  under 
the  direction  of  the  late  Walter  Edwards. 


Alice  Brady  Finishes“ Anna 
Ascends 99  for  Paramount 

“ Anna  Ascends,”  Alice  Brady’s  latest  Par- 
amount picture,  has  been  completed  at  the 
Paramount  Long  Island  studio.  Director  Vic- 
tor Fleming  will  begin  cutting  the  picture  im- 
mediately. 

The  story  deals  with  the  problems  of  a Syrian 
immigrant  girl  who  comes  to  America  to  gain 
her  fortune.  Robert  Ellis  has  the  leading  male 
role  and  David  Powell  plays  the  “ heavy,” 
assisted  by  Charles  Gerrard.  Nita  Naldi  will 
be  seen  as  Countess  Rost  oft.  Edward  Durand, 
the  well-known  French  character  actor,  has 
the  colorful  role  of  “ Siad  Coury,”  the  Syrian 
coffee-house  keeper.  Other  members  of  the 
cast  include  Florence  Dixon,  Grace  Griswold 
and  Frederick  Burton. 

The  picture  is  stated  to  have  been  lavishly 
mounted,  the  scenes  of  particular  richness  be- 
ing the  Fifty  Club  scene  and  the  interior  of  a 
beautiful  Long  Island  home.  A little  chunk 
of  the  Syrian  quarter  of  New  York  is  also 
realistically  incorporated  in  the  setting. 

“ Anna  Ascends  ” was  adapted  by  Margaret 
Turnbull  and  photographed  by  Gilbert  War- 
renton. 


Hollander  Is  Minneapolis 
Lichtman  Manager 

Harry  Hollander  will  manage  the  Minne- 
apolis exchange  of  the  A1  Lichtman  Corpora- 
tion, according  to  announcement  this  week. 

Hollander  is  well  known  throughout  the 
Minneapolis  territory,  where  he  has  been  man- 
ager for  Educational  for  two  years.  Prior  to 
that,  he  was  Minneapolis  manager  for  Realart. 
The  Lichtman  exchange  is  in  the  Loeb  Arcade 
building. 


D.  W.  Griffith  Production 
Given  Preview 

DW.  GRIFFITH’S  latest  photoplay 
entitled  “One  Exciting  Night”  was 
• given  a preview  at  the  Sterling 
theatre,  Derby,  Conn.,  the  evening  of  Sep- 
tember 15th.  This  picture  made  by  Mr. 
Griffith  for  release  by  United  Artists  was 
shown  at  its  preview  in  thirteen  reels,  but 
this  footage  will  be  reduced,  the  cuts 
being  based  on  the  reaction  of  the  au- 
dience to  the  production.  The  picture  was 
three  months  in  the  making  and  is  based 
on  Irene  Sinclair’s  mystery  story. 

Henry  Hull,  featured  player  in  the 
stage  production,  “ The  Cat  and  The 
Canary,”  is  presented  in  the  leading  male 
role.  Carol  Dempster  appears  opposite. 
C.  H.  Croker-King,  a well-known  English 
character  actor;  Porter  Strong,  Frank 
Sheridan,  Frank  Wunderlee,  Margaret 
Dale,  and  Morgan  Wallace,  are  also  seen 
in  important  roles.  Others  in  the  cast 
are  Percy  Carr,  Herbert  Sutch,  Irma 
Harrison,  Grace  Griswold,  Charles  Mack 
and  Alice  Fleming. 

Fifty  sets  built  for  the  show  are  the 
work  of  Frank  Wortman,  and  the  designs 
are  by  Charles  Kirk.  Arrangements  are 
being  made  for  the  opening  of  the  pic- 
ture at  the  Tremont  Temple,  Boston, 
early  in  October. 

The  picture  was  first  titled  “ The 
Haunted  Grange,”  but  this  was  aban- 
doned owing  to  the  fact  that  this  title 
was  found  to  be  the  name  of  a copy- 
righted book  published  a long  time  ago. 
“ One  Exciting  Night  ” has  not  as  yet 
been  definitely  settled  as  the  permanent 
title. 


1742 


Four  Paramount  Units  Start  in  East 


Production  Schedule  at  Long  Island 
Studios  Is  Being  Rapidly  Expanded 


PRODUCTION  activities  at  Famous 
Players-Lasky’s  Long  Island  studios 
are  steaming  up.  Two  new  production 
companies  have  arrived  from  the  West  Coast 
for  work  at  the  Eastern  plant.  Four  units 
will  begin  production  there  this  week,  and  a 
fifth  company  is  scheduled  to  start  work  in  the 
very  near  future. 

George  Melford's  unit  will  start  “ Java 
Head  " this  week  and  Alfred  Green  will  begin 
work  on  “ Back  Home  and  Broke,”  starring 
Thomas  Meighan,  at  the  same  time.  A few 
days  later  Dorothy  Dalton  will  commence  work 
under  the  direction  of  Victor  Fleming  in  a pic- 
ture that  is  temporarily  titled  “ Black  Fury,” 
and  Alice  Brady,  who  lias  just  completed 
“ Anna  Ascends,"  is  scheduled  to  start  another 
picture  very  soon. 

Preliminary  preparations  are  being  com- 
pleted now  for  the  production  of  Joseph  Her- 
gesheimer’s  story,  “ Java  Head,”  and  by  the 
end  of  the  week  the  company,  headed  by  Al- 
bert Rosc-oe.  Leatrice  Joy,  Jacqueline  Logan 
and  Raymond  Hatton  will  be  on  its  way  to 
Salem,  Mass.,  where  all  the  exterior  scenes  for 
the  picture  will  be  filmed.  Mr.  Melford’s  pro- 
duction unit  consists  of  Rudolph  Bylek,  tech- 
nical director;  Cy  Clegg,  assistant  director; 
Bert  Glennon,  first  cameraman;  Charles  Clark, 
second  cameraman;  and  Miss  Nan  Herron, 
continuity  clerk.  All  of  these  people  came 
from  the  Lasky  studio  in  Hollywood  to  New 
York  to  help  in  the  production  of  this  picture. 
Waldemar  Young  has  scenarized  “ Java 
Head,”  which  is  a colorful  story  of  Salem  town 
in  1850  and  the  sea  trade  with  China. 

George  Ade  has  completed  the  writing  of 
“ Back  Home  and  Broke,”  his  original  story 
for  Thomas  Meighan.  Lila  Lee  has  been  se- 
lected as  the  leading  woman  but  other  mem- 
bers of  the  cast  have  not  yet  been  chosen. 
Director  Green’s  staff  includes  Don  O'Brien, 


assistant;  Henry  Cronjager,  cameraman  and 
Helene  Warren,  continuity  clerk.  This  com- 
pany also  will  go  on  location  first,  but  the 
place  has  not  been  selected. 

The  details  of  the  production  of  “ Black 
Fury,”  a story  by  Edmund  Goulding,  have  not 
been  announced,  except  that  Dorothy  Dalton 
will  play  the  leading  role  and  Victor  Fleming 
will  direct. 

The  name  of  Miss  Brady’s  new  picture  will 
be  announced  later. 


Mid  West  Productions 
Incorporating 

Shepard  Evans,  attorney  for  the  Mid  West 
Production  Company  of  St.  Louis,  is  expected 
to  complete  the  incorporation  papers  and  file 
them  with  Secretary  of  State  Becker  early  the 
coming  week.  It  is  understood  the  company 
will  be  capitalized  for  $150,000,  the  stock  be- 
ing non-assessable. 

Several  St.  Louis  capitalists  are  interested 
in  the  venture,  and  have  assured  sufficient 
monex’  for  any  pictures  to  be  made.  The  plans 
are  not  to  sell  stock  on  the  open  market.  The 
first  picture  to  be  made  “ The  Eyes  of  Mys- 
tery,” a serial,  was  started  at  the  Creve  Coeur 
Lake  studios  on  Sunday,  September  3. 


“Nobody’s  Money ” Will  Be 
Wallace  Reid’s  Next 

“ Nobody’s  Money,”  a comedy  adapted  by 
Beulah  Marie  Dix,  from  the  play  by  William 
Le  Baron,  will  be  Wallace  Reid’s  next  Para- 
mount star  picture.  Wallace  Worsley  has 
been  specially  engaged  to  direct  the  picture. 
Work  will  start  around  the  1st  of  October. 


Scenes  from  the  Burr-Whitman  Bennett  production 
“ Secrets  of  Paris.”  Top,  Lewis  Cody  and  Rose 
Coghlan,  over  a group  including  Montagu  Love, 
Walter  James,  Harry  Sothern  and  William  Collier,  Jr. 

Florence  Vidor  to  Star  in 
“Alice  Adams  ” for  A.  E. 

Just  before  leaving  for  the  coast,  Arthur 
S.  Kane,  president  of  Associated  Exhibitors, 
announced  that  Florence  Vidor  will  do 
Alice  Adams,”  by  Booth  Tarkington,  as  the 
first  feature  on  her  new  contract  with  Asso- 
ciated. This  novel  won  the  Pulitzer  prize  for 
1921  as  the  best  American  novel  of  the  year. 

Miss  Vidor’s  next  release  will  be  “ Judith, 
the  Conqueror,”  scheduled  for  the  late  fall. 
It  will  be  followed  by  “ Alice  Adams.” 

“ Broken  Chains’ ’ Given  Pre- 
view in  Hollywood 

“ Broken  Chains,”  Allen  Holubar’s  produc- 
tion of  Goldwyn’s  $10,000  prize  story,  was 
shown  in  preview  at  the  Paramount  Theatre, 
Hollywood,  recently.  A capacity  house  viewed 
the  screening,  it  is  reported. 


Lillian  Gish  Is  Signed  by 
Inspiration  Pictures 

CHARLES  H.  DUELL,  president  of 
Inspiration  Pictures,  announced 
this  week  that  he  had  entered  into 
a contract  with  Lillian  Gish  whereby 
she  will  star  in  a series  of  pictures  for 
the  Inspiration  organization.  Dorothy 
Gish  was  recently  signed  by  Mr.  Duell 
also  and  is  now  playing  opposite  Rich- 
ard Barthelmess  in  “Fury,”  which  is 
nearing  compeltion.  It  is  understood  that 
Dorothy  will  appear  in  another  picture 
opposite  Barthelmess  after  which  she 
will  be  cast  with  her  sister. 

Henry  King  will  direct  Lillian  Gish 
in  her  series  for  Inspiration.  The  first 
of  these  subjects,  titled  “ The  White  Sis- 
ter,” which  was  played  as  a stage  pro- 
duction for  seven  years  in  the  United 
States  by  Viola  Allen,  will  be  made  in 
Italy. 

With  the  former  D.  W.  Griffith  trium- 
virate— the  Gish  sisters  and  Barthelmess 
— now  under  contract,  Inspiration  plans 
to  use  two  or  more  of  these  stars  in  the 
same  picture  from  time  to  time. 


Scenes  from  “ The  Stranger’s  Banquet,”  a Marshall  Neilan  production  for  Goldwyn 


'J 


1743 


Viola  Dana  and  scenes  in  which  she  appears  in  “ June  Madness,”  a Metro  picture. 

First  National’s  October  Schedule 

Five  Dramatic  Features  and  Two  Com- 
edy  Productions  Listed  for  Release 


Five  dramatic  offerings  and  two  comedies 
are  scheduled  for  October  release  by  Associ- 
ated First  National  Pictures. 

The  dramatic  feature  productions,  which 
will  be  released  in  October,  are:  For  October 
2,  Hope  Hampton  in  “ The  Light  in  the 
Dark”;  October  9,  Bichard  Barthelmess  in 
“ The  Bond  Boy  ” ; October  16,  Katherine 
MacDonald  in  “ White  Shoulders  ” ; October 
23,  Constance  Talmadge  in  “East  is  West”; 
and  on  October  30,  “ Lorna  Doone,”  a 

Maurice  Tourneur  picture,  presented  by 
Thomas  H.  Ince. 

The  comedies  on  First  National’s  October 
schedule  are : October  2,  “ Home  Made  Mov- 
ies,” a Mack  Sennett  production  with  Ben 
Turpin ; and  October  16,  Buster  Keaton  in 
“ The  Electric  House.” 

“ The  Light  in  the  Dark  ” was  written  by 
William  Dudley  Pelley  and  directed  by  Clar- 
ence L.  Brown.  Miss  Hampton  is  supported 
by  Lon  Chaney  and  E.  Iv.  Lincoln.  This  pic- 
ture was  given  a pre-release  showing  at  the 
opening  of  the  big  Strand  Theatre  in  Niagara 
Falls,  where  it  played  to  crowded  houses  for 
two  days. 

In  “ The  Bond  Boy  ” Richard  Barthelmess 
is  said  to  have  a stronger  vehicle  than  in 
“Tol’able  David”  and  “Sonny.”  Presented  by 
Inspiration  Pictures,  Inc.,  directed  by  Henry 
King,  from  the  story  by  George  Washington 
Ogden  and  adapted  by  Charles  E.  Whittaker, 
“ The  Bond  Boy  ” deals  with  a youth  of  the 
mountains,  as  did  “ Tol’able  David.”  Mr. 
Barthelmess  is  supported  by  Mary  Thurman, 
Mary  Alden,  Charles  Hill  Mailes,  Ned  Sparks, 
Lawrence  D’Orsav  and  Virginia  Magee. 

Katherine  MacDonald  in  “ White  Shoul- 
ders,” presented  by  B.  P.  Schulberg,  is  an 
adaptation  of  the  Saturday  Evening  Post  story 
by  George  Kibbe  Turner  and  was  directed  by 
Tom  Forman.  Supporting  Miss  MacDonald 
are  Bryant  Washburn,  Lillian  Lawrence,  Nigel 
Barrie,  little  Richard  Headrick,  Tom  Forman 
and  Lincoln  Stedman. 

Constance  Talmadge  is  starred  in  “ East  is 
West,”  given  a preliminary  screening  at  the 
Ritz-Carlton  hotel  by  its  producer,  Joseph  M. 
Sehenek,  the  production  was  well  received  by 
screen  experts.  “ East  is  West,”  supervised 
and  directed  by  Sidney  Franklin  from  the 
stage  success  by  Samuel  Shipman  and  John 
B.  Hymer,  is  declared  to  be  even  better  as  a 


motion  picture  than  it  was  as  a Broadway 
play.  Miss  Talmadge  is  supported  by  Edward 
Burns,  E.  A.  Warren,  Warner  Oland,  Frank 
Lanning,  Nick  de  Ruiz,  Nigel  Barrie,  Lillian. 
Lawrence  and  Winter  Hall. 

“ Lorna  Doone  ” is  hailed  by  First  National 
officials  as  a masterful  picturization  of  R.  D. 
Blackmore’s  famous  novel.  The  photography, 
costuming,  and  sets  are  especially  praised. 
Madge  Bellamy,  John  Bowers  and  Frank 
Keenan  head  the  cast. 

Mack  Sennett’s  “ Home  Made  Movies,” 
shows  Ben  Turpin  in  what  is  claimed  to  be  one 
of  the  funniest  roles  of  his  screen  career, 
while  Buster  Keaton,  in  “ The  Electric  House,” 
has  an  originality  of  humor  that  will  register 
everywhere,  declares  First  National. 


“Blood  Will  Teir  Now 
“Do  and  Dare ” 

The  Tom  Mix  picture  that  was  originally 
given  the  title  of  “ A Kiss  in  the  Dark  ” and 
then  changed  to  “ Blood  Will  Tell  ” has  again 
been  given  a different  name,  and  will  be  re- 
released  under  the  title  of  “ Do  and  Dare.” 


Antonio  Moreno  Is  Signed 
with  Paramount 

ANTONIO  MORENO  has  signed 
with  Paramount.  Mr.  Moreno  has 
already  started  work  as  leading 
man  with  Gloria  Swanson  in  Sam  Wood’s 
new  production,  “ My  American  Wife,” 
which  Monte  M.  Katterjohn  has  adopted 
from  an  original  screen  story  by  Hector 
Turnbull. 

The  new  Paramount  picture  in  which 
Moreno  will  play  opposite  Miss  Swan- 
son is  described  as  intensely  romantic, 
the  locale  being  Argentina.  Moreno’s 
role  is  that  of  a handsome  young  aristo- 
crat and  politician,  who  falls  in  love  with 
an  American  girl  from  Kentucky  (Miss 
Swanson),  whose  horse  outraces  the  val- 
ued track  champion  of  the  Latin  noble- 
man. 

The  supporting  cast  includes  Joseph 
Swickard,  Eric  Mayne,  Eugene  Corey, 
Eileen  Pringle,  F.  R.  Butler,  Jacques 
d’Auray,  Loyal  Underwood,  Walter 
Long,  Naden  Paul  and  others. 


October  j , 1922 

Change  Made  in  Invoice  On 
Canadian  Shipments 

On  and  after  October  1 the  Canadian  Cus- 
toms will  require  that  the  shipper’s  invoice 
indicate  the  country  of  manufacture  or  pro- 
duction, and  will  require  the  shipper  to 
certify  that  each  article  covered  by  his  invoice 
is  the  product  of  the  country  specified  thereon, 
on  shipments  from  the  United  States  to  Can- 
ada, according  to  a statement  by  the  Amer- 

Iican  Railway  Express  Company. 

Formerly  the  Canadian  Customs  required 
the  American  exporter  to  certify  that  the  fair 
market  value  shown  on  his  invoice  was  not 
lower  than  the  wholesale  price,  or  lower  than 
the  actual  cost  of  production  at  the  time  or 
place  of  shipment,  plus  reasonable  profit 
thereon,  but  that  requirement  has  been  re- 
; moved  from  the  new  form  of  invoice  effective 
October  1. 

Both  of  these  changes  are  made  in  forms 
of  invoice  M and  N,  the  first  covering  goods 
sold  by  the  exporter  prior  to  shipment,  and 
the  latter  covering  goods  forwarded  on  con- 
signment without  sale. 


Pyramid  Float  Takes 
Coney  Prize 

The  Prize  Committee  in  charge  of  the 
Coney  Island  Mardi  Gras  announced  last 
week  at  the  close  of  the  Carnival  that  the 
Grand  Prize,  a silver  loving  cup,  has  been 
awarded  to  the  float  entered  in  the  parade 
by  Pyramid  Pictures,  Inc.,  to  represent  the 
current  Pyramid  release,  “The  Queen  of  the 
Moulin  Rouge.” 

The  float  was  designed  by  Ben  Carre,  Art 
and  Technical  Director  of  all  the  Pyramid 
productions. 


Scenes  in  “ The  Agent,”  starring  vehicle  for  Lar^y 
Semon,  Vitagraph. 


1744 

Clergymen  Are  Guests  of  T.O.C.C. 

Plans  for  Distribution  of  Geographic’s 
Holy  Land  Series  Discussed  at  Luncheon 


AN  important  step  toward  a more  friendly 
relationship  between  the  New  York 
theatres  and  churches  was  realized 
Tuesday  of  this  week  when  the  Theatre  Own- 
ers Chamber  of  Commerce  entertained  a num- 
ber of  prominent  clergymen  of  all  denomina- 
tions at  a luncheon  held  at  the  Hotel  Astor. 

The  dinner  was  more  than  an  attempt  to 
convince  the  clergymen  that  the  policy  of  the 
T.  0.  C.  C.  is  one  of  willingness  to  cooperate 
with  churches  and  their  pastors  in  uplifting 
the  screen  productions  of  the  future.  The 
fifty-two  one-reel  pictures  of  the  Holyland 
sponsored  by  D.  J.  E.  Holly  and  the  Geogra- 
phic Company  which  the  American  Releasing 
Corporation  has  secured  for  distribution  and 
which  the  T.  0.  C.  C.  has  contracted  for  as  a 
part  of  their  Public  Service  program,  were 
the  subject  of  discussion  bv  the  various  mem- 
bers of  the  T.  0.  C.  C.  present,  Dr.  Holly  and 
a number  of  the  clergymen. 

Among  the  principal  speakers  were  Charles 
A.  Steiner  of  the  T.  0.  C.  C.,  Charles  L. 
O’Reilly,  president  of  the  New  York  State  ex- 
hibitor organization,  Bernard  Edelhertz,  Dr. 
Holly,  Courtland  Smith  and  Dr.  Frank  Crane. 

Mr.  O’Reilly  explained  the  attitude  of  the 
members  of  the  T.  0.  C.  C.  toward  this  char- 
acter of  productions  and  outlined  the  plans 
formulated  to  place  the  Geographic  produc- 
tions in  the  various  theatres  of  New  York 
state  as  a first  step  toward  wide  national  dis- 
tribution. 

Dr.  Holly  stated  that  the  pictures  had  been 
photographed  on  the  actual  ground  mentioned 
in  various  parts  of  the  Bible  so  far  as  the 
scenic  sequences  went  and  to  these  strips  had 
been  added  Prizma  process  scenes  photo- 
graphed from  paintings  by  Jean  Paleologue, 


showing  the  Holyland  as  it  Avas  in  Biblical 
times. 

He  also  explained  the  care  that  has  been 
taken  in  making  the  series  authentic  as  to 
history,  not  only  in  the  scenes  shown  but  also 
in  the  matter  of  the  information  given  in  the 
titles. 

Among  those  present  in  addition  to  the 
T.  ().  C.  C.  members  were  Frank  Crane,  Dr. 
Christian  Reisner,  Rabbi  Joseph  Silverman, 
Dr.  \Ym.  A.  Kirkwood  Broadway  Tabernacle; 
Dr.  Crocker,  Church  of  Epiphany;  Father 
Martin  Fahy,  Church  of  Our  Lady  of  Lourdes; 
Fr.  G.  C.  Tracy,  National  Catholic  Weekly; 
Dr.  F.  S.  Idleman,  Central  Church,  Disciples 
of  Christ;  Rev.  F.  B.  Beal,  Dr.  Joseph  P.  Wil- 
son, Wr.  E.  B.  Russell  and  Courtland  Smith  of 
the  Will  Hays  office.  Fred  B.  Warren  presi- 
dent, and  John  L.  Hunter,  sales  manager  of 
the  American  Releasing  Corporation,  who  are 
handling  the  films. 


Wisconsin  M.P.T.  O.  Plans 
Selznick  Month 

A tie-up  bet  ween  the  Motion  Picture  Theatre 
Owners  of  Wisconsin  and  Selznick  Pictures 
Corporation  has  been  effected  whereby  the 
month  of  November  will  be  Wisconsin  M.  P. 
T.  (). -Selznick  month. 

During  that  month  a percentage  on  all  busi- 
ness done  in  Wisconsin  by  both  the  Milwau- 
kee and  Minneapolis  Selznick  exchanges  will 
be  paid  into  the  Theatre  Owners’  treasury. 

As  a legislative  battle  is  in  prospect  in  Wis- 
consin, members  are  being  urged  to  co-operate 
to  as  full  an  extent  as  possible  so  that  the 
organization  may  be  financially  equipped  for 
the  fight. 


Pola  Negri  Given  Cordial 
Welcome  in  Los  Angeles 

POLA  NEGRI  was  extended  a rousing 
welcome  in  Los  Angeles  on  Monday 
of  this  week  which  rivaled  in  en- 
thusiasm her  recent  reception  in  New 
York.  At  the  Los  Angeles  station  the 
Polish  star  was  greeted  cordially  by  a 
large  delegation  from  the  Hollywood  film 
colony  and  had  to  face  a battery  of  a half- 
dozen  news-weekly  cameramen  and 
nearly  a score  of  newspaper  photograph- 
ers. 

On  Tuesday,  Miss  Negri  was  the  guest 
of  honor  at  a luncheon  held  at  the  Hotel 
Ambassador.  Representatives  from  the 
trade  press,  fan  publications,  and  the  Los 
Angeles  dailies  were  on  hand  to  greet 
the  star.  Miss  Negri  was  introduced  by 
John  C.  Flinn,  who  accompanied  her  to 
the  Coast  as  personal  representative. 
Short  speeches  of  welcome  were  made  by 
Jesse  L.  Lasky  and  George  Fitzmaurice. 

Miss  Negri  is  on  the  Coast  to  star  in 
the  Paramount  production  “ Bella 
Donna  ” under  the  direction  of  George 
Fitzmaurice. 


Oriental  interiors,  showing  Ben  Turpin  as  he  appears 
in  the  Mack  Sennett  production  of  "The  Shriek  of 
Araby,”  for  First  National 

Universal  to  Produce  “Up 
the  Ladder” 

Leon  D’Usseau,  New  York  Scenario  Chief  | 
for  Universal,  lias  just  completed  arrange- 
ments with  William  A.  Brady  for  the  purchase 
of  last  year’s  successful  play,  “ Up  the  Lad- 
der.’’ it  will  be  used  as  the  first  starring 
vehicle  for  Virginia  Yalli,  who  has  just  com- 
pleted her  work  at  Universal  City  in  “ Bitter 
Sweet  ” in  support  of  Lon  Chaney. 

“ Up  the  Ladder  ” was  written  by  Owen 
Davis  and  produced  by  V illiam  A.  Brady.  It 
had  a successful  run  of  six  months  or  so,  with 
Doris  Kenyon  in  the  lead,  at  the  Playhouse 
theatre.  Virginia  Vail i will  play  Jane  Smith, 
the  role  played  by  Miss  Kenyon. 


Norma  Talmadge  in  some  of  the  scenes  in  which  she  appears  in  the  First  National  picture,  “ The  Eternal  Flame  ” 


PROGRAMS  FOR  THE  WEEK  OF  SEPT.  24TH 


With  First  ] 

Eli 

11 

i i 

ri 

teal 

tres 

WIRE  REPORTS  F R 

0 M 

C 

OR  RESPONDENTS 

NEW'  YORK  CITY 


Capitol  Theatre — 

Overture  — “ Second  Hungarian 
Rhapsody  ” — Liszt,  — Capitol 
Grand  Orchestra. 

Vocal — “ Kol  Nidre  ”■ — Duet  and 
Chorus. 

Current  Events — Capitol  Magazine. 

Divertissements — “Queen  of  Sheba’’ 
with  orchestra,  ballet  corps, 
quartette  introducing  orchestral 
prologue.  “Bee  Dance,”  by 
Thalia  Zanou  and  other 
dancers.  “ Flower  Song,”  by 
Betsy  Ayres  and  Ladies’  En- 
semble. “Veil  Dance,”  by 
Mile.  Gambarelli,  Alexander 
Oumansky.  “ Aria  by  the 
King,”  Erik  Bye  and  “ Bac- 
chanale  and  Finale,”  Capitol 
Ensemble. 

Feature — From  Rags  to  Riches — 
Wesley  Barry — Warner  Bros. 

Recessional — Capitol  Grand  Organ. 


I: 


7 DAYS 
ONLY/ 


THIS 

sVEEI^ 


THEATRE 


7CTU.  t>oastm^  oP 
'Ais  manliness  1 Ho 
prating  o/'you.r 
.Parity!  cA  pretty 
plot  to  tool  me 


—faithful  °n fa  bcc/i 


CONWAY  TEARLE  - JT!/  HARLAN. 
ROSEMARY  THEBY  ADOLPHE  MENJOU 
IRVING  CUMMINGS  THOMAS  RICKETTS 


i IOLIN  SOLO — SELECTED 


This  ad  copy  used  by  the  Strand 
theatre.  Des  Moines,  la.,  offering 
“ The  Eternal  Flame.’’ 


Rivoli  Theatre — 

Overture — “The  Force  of  Destiny” 
— Rivoli  Orchestra. 

Feature  — Manslaughter  — Para- 
mount. 

Rialto  Theatre — 

Overture — “ Marche  Slav” — Riesen- 
feld:s  Classical  Jazz — Rialto 
Orchestra. 

Current  Events — Rialto  Magazine. 

Vocal — “Aria”  from  “The  Barber 
of  Seville,”  baritone. 

Feature — Pink  Gods — Paramount. 

Specialty — “ Badinage,”  Victor  Her- 
bert— Dance  by  Lillian  Powell 
and  Louise  Boslet. 

Comedy — Home  Made  Movies — 
Sennett. 

Forty-fourth  Street  Theatre — 

Feature — Monte  Cristo — Fox — In- 
definite. 


The  Apollo  theatre,  Indianapolis, 
advertised  “Monte  Cristo”  in  this 
m aimer. 

Astor  Theatre — 

Feature — The  Prisoner  of  Zenda — 
Metro — Last  Week. 

Strand  Theatre — 

Overture — Selections  from  “ La 
Forza  Del  Destino,”  Verdi, 
with  Kitty  McLaughlin — Strand 
Symphony  Orchestra. 

Current  Events  — Mark  Strand 
Topical  Review. 

Prologue — “Under  Two  Flags” — 
“A  Street  in  Algiers  ” — Vocal 
and  Dance  numbers. 

Feature  — LTnder  Two  Flags  — 
Priscilla  Dean — LTniversal. 

Novelty — Thrills  and  Spills — Short 
Subject. 

Cartoon — Mutt  and  Jeff  in  “ Red 
Hot.” 

Recessional — Organ  solo. 

Overture — (Tschaikowsky)  “1812,” 
with  interpretation  in  special 
lighting  effects. 

Vocal — Estelle  Carey,  soprano. 
“ Smile  Through  Your  Tears.” 

Novelty — Delft  China,  a pantomime 


by  Grace,  Helen,  Anna  and 
Air.  McCarthy,  garbed  in 
quaint  clothes  of  Holland,  with 
huge  china  plate,  for  back- 
ground. 

Review — Mark  Strand  Topical  Re- 
view, chosen  from  four  news 
reels. 

Vocal — Frederick  Jagel,  tenor, 
“ M’appari  ” (Like  a Dream) 
from  Flotow’s  “ Martha.” 

Prologue — Josef  Suk’s  “Minuet,” 
music  theme,  special  dances ; 


The  appropriate  copy  used  for 
“ Smudge,”  by  the  management  of  the 
“America,”  Denver 

Novelty — Topics  of  the  Day. 

Vocal — “ Good  Bye,”  Contralto. 
Comedy — The  Show,  Larry  Semon. 
Vocal — “ Bell  Song,”  Soprano. 
Prologue — “ Love’s  Farewell.” 
Feature — The  Eternal  Flame,  Nor- 
ma Talmadge,  First  National. 


LOS  ANGELES 


Ad  copy  announcing  “ The  Half 

Breed  ” at  the  Kinema,  Los  Angeles 

latticed  window  running  from 
top  to  floor  of  stage,  and 
lighted  in  mellow  yellow,  thus 
silhouetting  the  dancers. 

Feature — The  Eternal  Flame — 
Norma  Talmadge — First  Na- 
tional. 

Comedy — Earl  Hurd’s  “ One  O’ 
Cat.” 

Next  Week — John  Barrymore  in 
Sherlock  Holmes — Goldwyn. 

Criterion  Theatre — 

Feature — When  Knighthood  Was  in 
Flower,  Marion  Davies,  Cos- 
mopolitan— Indefinite. 

Lyric  Theatre — 

Feature — A Little  Child  Shall  Lead 
Them,  Fox — Indefinite. 

Cameo  Theatre — 

Overture — Selections  from  “ Mile. 
Modiste,”  Cameo  Concert  Or- 
chestra. 

Current  Events — Cameo  News  Pic- 
torial. 

Novelty — Topics  of  the  Day. 

Novelty  — W o n cl  e r f u 1 Water, 
Prizma. 

Specialty — Flute  Solo. 

Comedy — A Hard  Boiled  Egg. 

Feature  — Nice  People,  Wallace 
Reid,  Paramount. 

Recessional — Organ. 


NEWARK 


Branford  Theatre — 

Overture — “ Hungarian  Rhapsody,” 
Liszt. 

Current  Events — Branford  Review 
of  Events. 


Grauman’s  Theatre — 

Overture — “ Marche  Slav  ” Grau- 
man’s Orchestra. 

Current  Events — Fathe  News. 

Music — Organ  with  slides  and  quar- 
tette. 

Novelty — Fun  from  the  Press. 

Specialty — Accordion  Soloist. 

Added  Attraction — A Trip  through 
Paramountown,  and  the  prize 
winning  drill  team  from  Argo- 
naut Aline,  Jackson,  Cal. — Five 
men  who  first  broke  through  to 
the  rescue  of  forty-seven 
miners. 

Feature — The  Ghost  Breaker,  Wal- 
lace Reid,  Paramount. 

Recessional — Organ. 

Rialto  Theatre — 

Feature — Manslaughter,  third  week. 

Loew’s  State  Theatre — 

Feature — The  Prisoner  of  Zenda, 
Metro. 

Clune’s  Theatre — 

Double  Feature  Bill — Blind  Circum- 
stances, S.  R. ; Dusk  to  Dawn, 
Associated  Exchange. 

Superba  Theatre — 

Overture — Superba  Orchestra. 

Current  Events  — International 
News. 

Comedy — The  Kick  Fool. 

Feature — Confidence,  Herbert  Raw- 
linson,  Universal. 

Pantages  Theatre — 

Serial — The  Timber  Queen,  Ruth 
Roland,  Pathe. 

Feat.ure — Seeing  ’s  Believing,  Me- 
tro. 

Fix  e Acts  of  Vaudeville. 

Hill  Street  Theatre — 

Overture — Hill  Street  Orchestra. 


Current  Events  — International 
News. 

Comedy  — Pardon  Me  — Eddie 
Lyons. 

Scenic — Burlingame — Desert  Spring 
Song. 

Feature — A Woman’s  Sacrifice — 
Vitagraph. 

Five  Acts  of  Vaudeville. 


ST.  LOUIS 


Missouri  Theatre — 

Overture — Symphony  Orchestra. 

Current  Events — Missouri  News 
and  Views. 

Music — Organ  solo. 

Specialty — “ Gems  from  the  Metro- 
politan,” a musical  offering 
with  local  vocalists  accom- 
panied by  orchestra. 

Comedy — One  01’  Cat. 

Feature  — Burning  Sands  — Para- 
mount. 

New  Grand  Central,  West  End 
Lyric,  Capitol  Theatres — 

Overture. 

Current  Events — News  and  Views; 
Topics  of  the  Day. 

Vocal — Solo — Tenor. 

Feature  — Manslaughter  — Para- 
mount. 

Cartoon — Aesop  Fable. 

Recessional — Organ. 

Delmonte  Theatre — ’■* 

Overture — Delmonte  Orchestra. 

Current  Events — News  and  Views. 

Novelty — Fun  from  the  Press. 

Comedy — Snappy. 

Added  Attraction — Martha  Mans- 
field— Personal  appearance,  sur- 
rounded by  dancing  beauties  in 
novelty  prologue. 

Feaiurf — Queen  of  the  Moulin 
Rouge. 

William  Fox  Liberty — 

Overture — Liberty  Concert  Orches- 
tra. 

Current  Events — Fox  News. 

Cartoon — Mutt  and  Jeff. 

Comedy  — The  Eskimo  — Clyde 
Cook. 

Feature — The  Fast  Mail — Fox. 


MARTHA  MANSFIELD 


Lc^f  ieats 
may  be 
reserved 
one  wees 
. ,a 

advance 


DO. 

CAQLOS 


SENSATION  At,  I 
CLAMOUROUS! 
THRILLING! 


MANDIL 

VIOLIN 

satoi 


Display  of  Mission  theatre,  Los 
Angeles,  on  “ Queen  o)  the  Moulin 
Rouge.” 


Ad  used  on  “ Oathbound  ” by 
Smith’s  theatre,  Indianapolis. 

Columbia  Theatre — 

Overture  — Columbia  Concert 
Orchestra. 

Current  Events — Fox  News. 
Cartoon — Mutt  and  Jeff. 

Comedy — The  Eskimo. 

Feature  — Too  Much  Business  — 
Vitagraph. 

Serial  — The  Timber  Queen  — 
Twelfth  Episode. 

Five  Acts  Vaudeville. 


ST.  PAUL 


Capitol  Theatre — 

Overture — “ Entry  March  of  the 
Bojaren  ” — Capitol  Symphony 
Orchestra. 

Current  Events — Daily  News  Pic- 
torial Weekly;  International 
Weekly. 

Musical — Edward  French — Concert 
Pianist. 

nPtemedy — One  Terrible  Day. 

Vocal — The  Cecilian  Quintette — 
Excerpts  from  “ Carmen.” 

Feature  — Nice  People  — Wallace 
Reid — Paramount. 

Recessional — Organ  Recital. 


CHICAGO 


Chicago  Theatre — 

Overture  — Selections  from  “The 
Red  Mill.” 

Scenic. 

Specialty — Bertram  & Saxton,  vo- 
calists. 

Current  Events — Weekly. 

Music — Organ  Solo,  “ O,  For  The 
Love  of  Mike.” 

Novelty — Topics  of  the  Day. 

Specialty  — Scenes  from  favorite 
operas. 

Feature — Skin  Deep,  First  National. 

Comedy  — Buster  Keaton  in  The 
Blacksmith. 

Coming  Feature — Broadway  Rose, 
Mae  Murray. 

Tivoli  Theatre — 

Overture  — “ Madame  Butterfly  ” 
(“Syncopation  Week”). 

Specialty  Divertissements — Benson’s 

Dance  Orchestra;  Sherman  Van  & 
Hyman  in  The  Greenwich  Vil- 
lage; Virginia  Fissinger  and 
the  Abbott  Girls  in  Snappy  Chi- 
cago; Harry  Rose  in  his  own 
specialty. 

Music — Organ  Solo,  “ Yankee  Doo- 
dle Blues.” 

Feature — The  Valley  of  Silent  Men, 
Paramount. 

Novelty — Topics  of  the  Day. 

Coming  Feature — Human  Hearts. 


Riviera  Theatre — 

Overture — “ Rigoletto.” 

Specialty  — Waring’s  Pennsylvan- 
ians in  “On  the  Plantation.” 

Current  Events — Weekly. 

Novelty — Topics  of  the  Day. 

Feature — Human  Hearts,  Univer- 
sal. 

Comedy — Golf,  Larry  Semon. 

Coming  Feature — The  Valley  of  Si- 
lent Men. 

Roosevelt  Theatre — 

Feature — The  Prisoner  of  Zenda, 
Metro. 

Coming  Feature — Manslaughter. 

Astor  Theatre — 

Current  Events — Pathe  Weekly. 

Music  — Solo,  “ Swanee  River 
Moon,”  organ. 

Feature  — Human  Hearts,  House 
Peters,  Universal. 

Comedy — Caesar’s  Ghost. 

Coming  Feature — Love  Is  a Aw- 
ful Thing,  Owen  Moore. 

Barbee’s  Theatre — 

Novelty — Movie  Chats. 

Comedy — Why  Not  Now?.  Eddie 
Lyons. 

Feature  — Slim  Shoulders,  Irene 
Castle,  Hodkinson. 

Randolph  Theatre — 

Comedy — The  Kicking  Fool. 

Feature — Under  Two  Flags,  Pris- 
cilla Dean,  Universal. 

Coming  Feature  — The  Kentucky 
Derby. 

Woodlawn  Theatre — 

Overture  — “ Second  Hungarian 
Rhapsody.” 

Comedy — The  Bashful  Suitor. 

Music — Piano  solo,  “ Nola.” 

Current  Events — Woodlawn  News 
and  Views. 

Novelty — Pathe  Review. 

Feature — Grandma’s  Boy,  Harold 
Lloyd. 

Coming  Feature — The  Face  in  the 
Fog. 


NOW 


NOW 


WUl 


^YX’tHEATRe 

\M  DIRECTION  OP  A- H. BLANK 


THE  BAND  TBAT 
ROCKS  TBE  COCK- 
TAIL RILES  TBE 
WORLD 


as  ‘Billy'  the  good  Samaritan 

BEBE  DANIELS 


Ttdd>"  » flapper  who  look*  only  for  the 
bright  lights  and  good  time* 


CONRAD  NAGEL 


JULIA  FAYE 


WilKamDeMille's 


j ii  adaptation  of  the  famous  stage  aucccsv  It  is  a frank  Indictment  of  thr 
} wild  habits  of  dh*  younger  generation,  a problem  that  is  vital  in  every 
city  and  hamlet 


HOGGING 
I the  CAMERA 


Display  on  “ Nice  People”  used 
by  Des  Moines  theatre,  Dcs  Moines. 


The  way  the  Colorado  theatre,  Denver, 
advertised  “ Hurricane’s  Gal  ” 


SEATTLE 


Coliseum  Theatre — 

Overture — Selections  from  “Mile. 
Modiste.” 

Current  Events— Pathe  and  Kino- 
grams. 

Novelty — Topics  of  the  Day. 
Cartoon — Felix  in  Love. 

Feature  — Broadway  Rose  — May 
Murray — Metro. 

Recessional — Organ. 

Next  Week — Rich  Men’s  Wives. 

Columbia  Theatre — 

Feature — Human  Hearts — Univer- 
sal— Second  Week. 

Strand  Theatre — 

Feature  — Blood  and  Sand  — Ro- 
dolph  Valentino — Paramount — 
Second  Week. 

Blue  Mouse  Theatre — 

Overture — Poet  and  Peasant. 
Feature — The  Tailor  Made  Man. 
Recessional — Organ. 

Next  Week — Love  Is  an  Awful 
Thing — Selznick. 

Liberty  Theatre — 

Overture — Popular  Medley. 

Current  Events — Selznick  News. 
Comedy7 — Pardon  My7  Glove. 
Feature — The  Valley  of  Silent 
Men — Paramount. 

Recessional — Organ. 

Next  Week — Flesh  and  Blood. 
Winter  Garden  Theatre — 
Overture — Orchestra. 

Current  Events  — International 
News. 

Novelty — Screen  Snapshots. 
Comedy — Off  the  Earth. 

Feature — The  Gleam  of  Dawn. 
Recessional — Organ. 

Next  Week — Too  Much  Business. 


DALLAS 


Palace  Theatre — 

Overture — Thirty-ninth  Symphony 
Concert  — Selections  including 
Prelude  to  “Hansel  and  Gretel,” 
Ballet  music  from  “ Faust,”  etc. 

Current  Events- — Palace  News. 

Scenic — Palace  Tours. 

Cartoon — Aesop  Fable. 

Prologue — “ Kiss  Me  by  Wireless.” 

Feature  — Manslaughter  — Para- 
mount. 

Comedy — Skipper’s  Last  Resort. 
Old  Mill  Theatre — 

Overture — Orchestra. 

Current  Events — Fox  News. 

Comedy — Educational. 

Feature — Grandma’s  Boy — Harold 
Lloyd — Asso.  Exh. 

Recessional — Organ 


October  7 , 1922 


1747 


IV s Coming- 


Starting  Sunday,  Sept.  24th 
One  V/eek  From  Tomorrow 

REX  INGRAM'S  first  produc- 
tion since  "The  Four  Horsemen' 


C~xfie 

Prisoner  op  Zszida 


by  AnfcKorvy  Hep© 


NO  ADVANCE  IN  TEMPLE  PRICES 
h 1 . !-.<  1 m.*  '-.-Uhl  ni'*u»w 

This  copy  was  designed  for  (c  The 
Prisoner  of  Zenda”  and  used  by  the 
Temple  theatre,  Toledo 


SAN  FRANCISCO 


California  Theatre — 

Overture — Selections  from  “ The 
Prince  of  Pilsen  ” and  “The 
Sneak.” 

Current  Events — California  News 
and  Literary  Digest. 

Vocal — Solos. 

Musical — Violin  concert. 

Feature — Just  Tony. 

Comedy — The  Chicken  Parade. 

Recessional — Organ. 

Imperial  Theatre — 

Overture — Famous  opera  selec- 
tions. 

Current  Events — Imperial  News. 

Vocal — Helen  Hughes  in  new 

repertoire  of  songs. 

Feature-  Manslaughter — Paramount 

Recessional — Organ. 

Tivoli  Theatre — 

Overture — Orchestra. 


“ Rich  Men’s  Wives  ” was  adver- 
tised in  this  manner  by  the  Allen, 
Cleveland. 


Feature — Hurricane’s  Gal,  1st  Nat. 
Comedy — A Game  Lady. 

Strand  Theatre — 

Double  Feature  Bill — The  Three 
Must  Get  Theres,  United  Ar- 
tists, and  Handle  With  Care, 
Associated  Exhibitors. 
Granada  Theatre- 
Overture  - — “ Sakuntala,”  Granada 
Orchestra. 

Specialty — Chinese  stage  dancing 
“ Mah  Tongg  Blues.” 

Feature  — Burning  Sands,  Para- 
mount. 


BUFFALO 


Shea’s  Hippodrome — 

Overture — ■“  Beautiful  Galatea.” 
Vocal — Selections  by  Leo  Consi- 
■ dine. 


“Kindred  of  the  Dust”  ad  used  by 
Walnut  theatre,  St.  Louis 

Feature  — Manslaughter,  Thomas 
Meighan,  Paramount. 

Comedy — All  Wet,  A1  St.  John. 

Current  Events — Hippodrome  Re- 
view. 

Next  Week — Monte  Cristo. 

Loew’s  State — 

Overture — Medley  of  popular  airs. 

Current  Events — Pathe  News. 

Feature  — The  Bonded  Women, 
Betty  Compson,  Paramount. 

Comedy — Monte  Banks  Federated 
Chester  comedy. 

Special — Who’s  Who  in  Buffalo 

Next  Week — A Broadway  Rose, 
Mae  Murray.  Metro. 

Lafayette  Square — 

Overture — Selections  on  Wurlitzer 
by  C.  Sharpe  Minor. 

Current  Events — Fox  News. 

Local  Events — Courier  Camera. 

Feature — Oathbound,  Dustin  Far- 
num,  Fox. 

Comedy — •“  Snub  ” Pollard. 

Mark-Strand — 

Overture — “Say  It  While  Dancing.” 

Current  Events — Kinograms. 

Feature — The  Cradle  Buster,  Glenn 
Hunter,  American  Releasing. 

Comedy — Sunnyside,  Charlie  Chap- 
lin. 

Next  Week — Hate,  Alice  Lake. 

Olympic — - 

Overture — Selections  on  organ  by 
Preston  Sellers,  Jr. 

Current  Events — Fox  News. 

Feature — Dusk  to  Dawn,  Florence 
Vidor,  Associated  Exhibitors. 

Comedy — Grandma’s  Boy,  Harold 
Lloyd.  Associated  Exhibitors. 
Shea’s  North  Park — 

Feature  — Manslaughter,  Para- 
mount. 

Comedy — All  Wet,  A1  St.  John. 

Elmwood — 

Overture — Introduction  of  Frank 


Leon  at  the  new  Wurlitzer 
organ. 

Feature — Sonny,  Richard  Barthel- 
mess. 


PHILADELPHIA 


Stanley  Theatre — 

Current  Events  — -Fox  and  Pathe 
New  s — Kinograms — Topics  of 
the  Day. 

Overture — “ Sakuntala.” 

Special  Organ  Demonstration  on 
the  Kimball  Organ  by  William 
Klaiss. 

Cartoon — Ancient  Rome,  Fox. 

Feature — Sherlock  Holmes,  Gold- 
wyn. 

Next  Week — The  Loves  of  Pha- 
raoh. 

Stanton  Theatre — 

Feature — Monte  Cristo,  Fox — In- 
definite. 

Aldine  Theatre — 

Current  Events — International  Re- 
view. 

Scenic  — Hy  Mayer  Travelaugh 

No.  11. 

Feature — Rich  Men’s  Wives. 

Next  Week — -The  Ghost  Breaker. 

Karlton  Theatre — 

Current  Events — Pathe  News  and 
Kinograms. 

Feature  — The  Masquerader,  First 
National. 

Next  Week — The  Masquerader. 

Arcadia  Theatre — 

Current  Events — Pathe  News. 

Feature — Gas,  Oil  and  Water,  First 
National. 

Next  Week — Always  the  Woman. 


Liberal  space  teas  devoted  to  this 
ad  copy  on  “ The  Grim  Comedian,” 
at  the  Colonial  theatre,  Indian- 
apolis. 

Regent  Theatre — - 

Feature  — Above  All  Law,  Para- 
mount. 

Next  Week — All’s  Fair  in  Love. 
Palace  Theatre — 

Current  Events — Pathe  News  and 
Topics  of  the  Day. 

Comedy  — The  Two  Explorers, 
Pathe. 

Scenic — A Day  in  Spain. 

Feature — Blood  an'd  Sand,  Rodolph 
Valentino,  Paramount. 

Next  Week — Hurricane’s  Gal. 
Victoria  Theatre — 

Current  Events — Pathe  News. 
Educational — Swifter  than  Crime. 
Comedy — Bow-wows. 

Feature — In  the  Name  of  the  Law, 
F.  B.  O. 

Next  Week — In  the  Name  of  the 
Law. 

Capitol  Theatre — - 

Current  Events — Kinograms. 
Novelty — A Trip  Thru  Movieland. 


Feature — The  Storm,  Universal. 
Next  Week — Rich  Men’s  Wives. 


BALTIMORE 


Rivoli  Theatre — 

Overture — “ Semiramide  ” — Rivoli 
Symphony  Orchestra. 

Current  Events — Rivoli  N ews — 

Selected. 

Vocal  — Solos  by  Miss  Marie 
Nicholson. 

Prelude — “ Eternal  Flame,”  violin 
solo — Max  Rosenstein. 

Feature  — The  Eternal  Flame  — 
Norma  Talmadge — First  Na- 
tional. 

Novelty  — - Review  — Screen  maga- 
zine. 

Comedy — Bone  Dry — Paul  Parrott. 

Recessional — Organ  recital. 

Century  Theatre — 

Overture — “ Hungarian  Rhapsody  ” 
— Century  Symphony  Orches- 
tra. 

Comedy  — - The  Speeder  — Lloyd 
Hamilton. 

Current  Events  • — Century  Topical 
Review — Selected. 

Prologue — “ In  the  Past.” 

Feature — Manslaughter  — Thomas 
Meighan — Paramount. 

Parkway  Theatre — 

Overture — Parkway  orchestra. 

Specialty  — House  for  Rent  — 
Haunted — Johnny  Hines. 

Comedy — Selected. 

Novelty  — ■ The  Music  Mirror  — 
Presented  by  Pezetski,  pianist. 

Feature — They  Like  ’Em  Rough — 
Viola  Dana — Metro. 

New  Theatre — 

Overture — New  Theatre  orchestra. 

Current  Events — Pathe  News. 

Novelty — Urban  Movie  Chats. 

Feature — The  Prisoner  of  Zenda — 
Metro. 


KANSAS  CITY 


Newman  Theatre — 

Overture — Selections. 

Current  Events  — Newman  News 


One  of  the  ads  used  by  Sid  Grau- 
man.  Los  Angeles,  when  “ Nice 
People  ” was  the  attraction. 


1748 


Motion  Picture  News 


and  Views. 

Musical — Organ  selections. 

Comedy  — Animated  cartoon  com- 
edy. 

Vocal — Arthur  Burckley,  tenor,  and 
Mile.  Eva  Ollivotti,  soprano. 

Specialty  — Coon-Sanders  novelty 
singing  orchestra. 

Feature  — Manslaughter.  Thomas 
Meighan.  Paramount. 

Next  Week — Skin  Deep. 

Liberty  Theatre — 

Overture — Selections. 

Current  Events — Pathe  News. 

Musical — Organ  selections. 

Comedy — Johnny  Jones  comedy. 

Feature — The  Fast  Mail,  Fox. 

Next  Week — Human  Hearts. 

Royal  Theatre — 

Overture — Selections. 

Current  Events  — Royal  Screen 
Magazine. 

Musical — Organ  selections. 

Feature — Orphans  of  the  Storm, 
Lillian  and  Dorothy  Gish, 
United  Artists  (second  week). 

Next  Week — The  Valley  of  Silent 
Men. 

Doric  Theatre — 

Overture — Selections. 

Musical — Organ  selections. 

Specialty  — Marjah,  psychic  enter- 
tainer. 

Feature — A Rogue’s  Romance,  Vita- 
graph. 

Twelfth  Street  Theatre — 

Overture — Selections. 

Current  Events  — Twelfth  Street 
Magazine. 

Musical — Organ  selections. 

Comedy — Toonerville  Trolley  com- 
edy. 

Cartoon — Aesop’s  Fables. 

Serial  — Adventures  of  Sherlock 
Holmes. 

Feature  — The  Kick-Back,  Harry 
Carey,  F.  B.  O. 

Next  Week — Bonded  Women. 


ROB0LPH  VALENTINO 

Blood  cffidSahd 


; /m 


wr™  LILA  LEE  - NITA  NALDI 


In  order  to  attempt  to  accommodate  our  patrons 
the  Stillman  will  open  today  at  11 .30  and  at  10  00 
A M on  other  days  during  the  engagement  of 
Blood  and  Sand. 


■This  display  iras  used  by  the  Still- 
man  theatre.  Cleveland , on  <eBlood 
and  Sand.” 


K<XW' 


ALL  THIS  weac 


THIS  M/EEK 


Gaston  Glass 


WIVES 

ft  \\\V  Are  they  to  be  pitted  III  J 
|W\  Scorned  or  Envied?  / j| 

'ih  v V v A masterly  pictunwliorvy^/ 

% of  a big.  compelling  / / / 

subject 


Carol  Holloway 


fooBY  Vernon 

in  his  latest  Christie  Corned* 

TAItDONMYGI.0 


Rialto  Symphony  Players 
i snokuon 

Julios  K Johnson,  Organist 

■Un'i  nini  S»n* 


CHAS  S LAIRD 
basso  PRorumo 


Ad  copy  featuring  members  of  the  cast  of  " Rich  Men’s  Wives  ” as  employed 
by  the  Rialto,  Omaha. 


OMAHA 


Strand  Theatre — 

Overture — Orchestra  selections. 
Current  Events — Selznick  News. 
Corned}' — Special. 

Feature — Manslaughter,  Paramount. 
Moon  Theatre — 

Overture — Orchestral  selections. 
Current  Events  — International 
weekly. 

Feature — The  New  Moon. 

Sun  Theatre — 

Overture — Orchestra  selections. 
Current  Events — Universal  weekly. 
Feature  — Smudge,  Charles  Ray, 
First  National. 


CLEVELAND 

Stillman — 

Overture — “ Southern  Rhapsody.” 

Novelty  — The  Message  of  the 
Flowers — Prizma,  with  dancer 
who  appears  behind  a trans- 
parent curtain. 

Feature  — Broadwav  Rose  — Mae 
Murray — Metro — Second  week. 

Next  Week — Manslaughter. 

Allen — 

Overture — “ Opera  Bouquet.” 

Current  Events  — International 
News — Plain  Dealer  Weekly- 
Fun  from  the  Press. 

Comedy — Ali  Baba. 

Feature  — Rich  Men’s  Wives  — 
Lichtman. 

Next  Week — Grandma’s  Boy. 

Park- 

Overture- — Concert  Program  — (a) 
“ American  Fantasie,”  by  Vic- 
tor Herbert.  (b)  “ Because,” 
by  Hardlot,  sung  by  Thomas 
Wade  Lane,  basso. 

Current  Events — Fox  News. 

Comedy — Going  Strong — Hall-room 
Boys. 

Feature — Skin  Deep — Milton  Sills 
— First  National. 

Next  Week — The  Bond  Boy. 

Strand — 

Overture — “ Mile.  Modiste.” 

Cartoon — Mutt  & Jeff  in  “ Riding 
the  Goat.” 

Feature — The  Fast  Mail — Fox. 

Next  Week — Same  continued. 

Standard — - 

Current  Events  — International 
News. 


Comedy  — The  Radio  Hound  — 
Century. 

Feature — Caught  Bluffing — Frank 

Mayo — Universal. 

Added  Attraction — White  and  Yel- 
low— A Jack  London  Fish 
Patrol  story. 

Next  Week — The  Storm. 

Reade’s  Hippodrome — 

Overture — Potpourri  of  popular 

songs. 

Current  Events — Pathe  News. 

F’eature — The  Man  Who  Played 
God — George  Arliss — Allied. 

Specialties — 7 acts  of  vaudeville. 

Next  Week — The  Glorious  Adven- 
ture. 


DES  MOINES 


Des  Moines  Theatre — 

Current  Events  — International 
News. 

Musical — “ Songs  of  ’61  Versus 
Jazz  of  Today,”  by  trio  of  Der 
Moines  singers,  accompanied 
by  the  Des  Moines  Theatre 
Orchestra. 

Feature — The  Masquerader,  Guy 
Bates  Post,  First  National. 

Next  Week — The  Prisoner  of 
Zenda. 

Strand  Theatre — 

Current  Events — Educational  Kino- 
grams. 

Comedy— The  Eskimo,  Clyde  Cook. 

Special — Style  show  with  Miss 
Bonnie  Murray,  selected  as 
Iowa’s  most  beautiful  girl  in 
Des  Moines  Register  and  State 
Fair  contest,  as  model,  appear- 
ing on  illuminated  runway. 

Vocal — “ Why  Should  I Cry  Over 
You,”  and  “ Hot  Lips.” 

Feature  — The  Bonded  Woman, 
Betty  Compson,  Paramount. 

Next  Week — The  Man  Unconquer- 
able, Jack  Holt. 

Pialto  Theatre — 

Current  Events — Fox  News. 

Special — The  Last  Reunion  of  G. 
A.  R.  in  Des  Moines,  a film 
taken  in  1913  at  time  of  state 
convention  and  never  before 
exhibited. 

Comedy  — Going,  Going,  Gone, 
Harold  Lloyd. 

Feature — The  Dust  Flower.  Helene 
Chadwick,  Goldwyn. 

Next  Week — Love’s  an  Awful 
Thing. 


Garden  Theatre — 

Musical — “ My  Indiana  Home,” 

organ  solo,  with  Ralph  Jones. 
Comedy — 365  Days,  “ Snub  ” Pol- 
lard. 

F'eature — The  Five  Dollar  Baby, 
Viola  Dana,  Metro. 

Next  Week — A Fool  There  Was. 


CINCINNATI 


\\  alnut — - 

Current  Events — Pathe  News. 

Novelty — Topics  of  the  Day. 

Cartoon — Aesop’s  Fables,  Pathe. 

Feature,  The  Eternal  Flame,  First 
National,  second  week. 

Next  Week — The  Prisoner  of 

Zenda. 

Strand — 

Current  Events — Pathe  News. 

Feature — The  Masquerader,  First 
National. 

Next  W eek — Rich  Men’s  Wives. 

Lyric — 

Current  Events — Fox  News. 

Novelty — Movie  Chats,  Urban. 

Comedy — His  First  Vacation,  Car- 
ter DeHaven. 

Feature  — The  Ruling  Passion, 
United  Artists. 

Next  Week — Love  Is  an  Awful 
Thing. 

Palace — 

Current  Events  — International 
News. 

Cartoon — Aesop's  Fables,  Pathe. 

Feature  — Always  the  Woman, 
Goldwyn. 

Next  Week — Honor  First. 

Capitol — 

Current  Events — Capitol  Newf 

Feature  — Manslaughter,  Para- 
mount. 


AGAIN— 


Miss  Murray  has  struck 
the  chord  of  popularity 
and  pleased  her  legions 
of  friends  and  admirers 
in  Cleveland! 


Cmae  7 i 
smwwaN 


Lit 

"fyvadwayMose"  | 

This  glamourous  drama  of  the  world’s 
most  famous  street  with  its  gorgeous 
danciog  scenes,  will  he  continued  for 
one  more  week  only. 

— A Metro  Picture — 


The  STILLMAN 


“MANSLAUGHTER’ 

• IS  COMING 


Jfoir  the  Stillman.  Cleveland . ad- 
vertised Mac  Murray  in  Broadiray 
Rose.” 


October  7 , 1922 


1749 


EXHIBITORS'  REPORTS  ON  N E IF  RELEASES 


W1 

iat  1 

tl 

le  ] 

Big  Houses  Say 

EARLY  RETURNS  FROM  WEEK  RUN  THEATERS 

FAMOUS  PLAYERS 

Manslaughter — 

Business  jumped  to  high.  Audi- 
ences seemed  to  approve.  (South- 
west. ) 


Holding  up  well  on  third  week. 
(West.) 


Her  Gilded  Cage — 

Elaborate  production  which 
Gloria  Swanson’s  popularity  helped 
to  put  over  in  good  shape.  Box 
office  receipts  on  this  good. 
(Middle  West.) 


Nice  People— 

Mildly  interesting — did  big  busi- 
ness. Reid  always  fills  the  house. 
(Middle  West.) 


Blood  and  Sand — 

On  second  week  repeated  big 
business.  It  was  well  liked  here. 
(West.) 


Went  over  big  on  two  weeks  run. 
Great  picture.  (Middle  West.) 


Now  on  its  second  week  and  go- 
ing great.  (Middle  West.) 


1 The  Siren  Call — 

S.  R.  O.  sign  was  out  every  eve- 
ning. One  of  the  best  pictures  this 
house  has  had  this  season.  (East.) 


Called  in  to  complete  five  days  of 
a week  another  picture  had  been 
expected  to  play.  It  did  fair  busi- 
ness and  is  action  type.  (Middle 
West.) 


The  Valley  of  Silent  Men — 

V ery  good  business ; not  so  good 
as  a picture.  (West.) 


Lew  Cody  in  very  different  role 
from  those  of  past.  Went  over 
big;  business  excellent  for  this 
good  picture.  (Middle  West.) 


A good  entertainment,  but  draggy 
at  times.  On  the  whole,  it  pleased. 
1M ice  receipts.  (Middle  West.) 


Burning  Sands — 

Did  a very  good  business. 
(West.) 


METRO 

Broadway  Rose — 

Mae  Murray  well  liked  here ; pic- 
ture does  not  differ  much  from 
those  she  has  had  before.  Some 
were  glad  ; some  were  disappointed. 
Good  business.  (West.) 


Mae  Murray  has  a loyal  follow- 
ing. And  they  all  came  to  her  latest 
picture  which  is  very  similar  to  her 
previous  pictures.  The  public  likes 
her  in  the  role  she  has  created  and 
doesn’t  look  for  anything  very  new. 
(Middle  West.) 


Forget-Me-Not — 

This  picture  is  conceded  to  be 
very  fine.  Nevertheless,  it  didn’t 
do  any  better  than  average  business 
during  our  one  week  run.  Held 
special  orphan  performance  which 
helped'  interest  the  public,  a lot. 
(Middle  West.) 


The  Prisoner  of  Zenda — 

Doors  open  an  hour  each  day  and 
capacity  business  right  up  to  close 
on  Saturday  night.  (East.) 


7 hey  Like  ’Em  Rough — 

My  patrons  liked  this  one.  Miss 
Dana  appears  to  advantage.  Drew 
excellently.  (Middle  West.) 


Don’t  W rite  Letters — 

Business  below  par.  Title  too 
weak  to  attract  patrons  and  Gareth 
Hughes  not  yet  much  of  a drawing 
power.  (East.) 


FIRST  NATIONAL 
The  Masquerader — 

Fine  picturization  of  play  and 
Guy  Bates  Post  is  splendid.  Great 
box  office  picture  for  high  class 
audiences.  (Middle  West.) 


A great  drawing  card.  A week 
of  crowded  houses.  (Middle  West.) 


Rose  of  the  Sea — 

Business  fairly  good,  not  rushing. 
Considerable  surprises  in  the  show’s 
business  during  the  week.  (Mid- 
dle West.) 


The  Eternal  Flame — 

About  the  best  Norma  Talmadge 
picture  yet.  Big  box  office  attrac- 
tion. (Middle  West.) 


Did  heavy  business  second  week ; 
a wonderful  story,  but  not  as  ap- 
pealing as  “ Smilin’  Through.’’ 
(Middle  West.) 


Hurricane’s  Gal — 

Strong  melodrama  and  good  pic- 
ture. Business  very  good,  con- 
siderably helped  out  by  Fashion 
Show.  (East.) 


Her  Mad  Bargain — - 

Picture  and  business  both  bad. 
(East.) 


Domestic  Relations — 

Full  houses  all  week.  One  rea- 
son was  the  popularity  of  Katherine 
McDonald.  Another  was  a “Style 
Show”  with  settings,  runway  all 
around  orchestra  pit  and  special 
features  by  way  of  entertainment. 
Comment  on  picture  favorable. 
(Middle  West.) 

FOX 

Monte  Cristo — 

Wonderful  business  the  third 
week  of  our  run.  Capacity  matinees 


all  the  time.  Evenings  opened  big, 
fell  off  during  extreme  hot  spell 
and  piayed  to  full  houses  every  per- 
formance of  last  week  of  run. 
(Middle  West.) 


Excellent  picture ; good  business 
on  two  weeks  run.  (Middle  West.) 


Moonshine  Valley — 

Fair  picture  and  fair  business. 
(East.) 


The  Fighting  Streak — 

The  mere  announcement  of  a 
Torn  Mix  picture  is  a guarantee  of 
standing  them  up  at  this  house  for 
the  week.  (East.) 


V IT AGR  A PH 
Divorce  Coupons — 

Light  picture;  didn't  pull  well. 
(Middle  West.) 


Too  Much  Business — 

Not  “ too  much  business  ” but  a 
good  business  for  a week’s  run. 


ASSO.  EXHIB. 
Grandma’ s Boy — 

Pulled  heavy  second  week ; con- 
sidered Lloyd’s  best.  (Middle 
West.) 

Pleased  everybody ; good  busi- 
ness. (West.) 


Lived  up  to  advance  notices. 
Packed  ’em  out  all  week.  A real 
picture  and  Lloyd’s  best.  (Middle 
West.) 


Business  not  rushing,  but  main- 
tained pretty  fair  averages.  A com- 
edy which  pleases  those  who  dis- 
criminate. Seemed  to  give  general 
satisfaction.  (Middle  West.) 


UNIVERSAL 
1 he  Storm — 

Box  office  receipts  highly  satis- 
factory with  this  one.  (Middle 
West.) 


The  Galloping  Kid — 

Good  rough  stuff.  We  play  to 
devotees  of  the  melodrama.  They 
liked  this  picture.  Plenty  of  action. 
Plenty  of  romance.  Business  pick- 
ing up  every  week.  (Middle  West.) 


Confidence — 

A picture  that  held  a great  audi- 
ence appeal  and  that  went  over  big 
for  the  week,  with  excellent  busi- 
ness. (East.) 


Human  Hearts — 

Held  good  houses  spellbound. 
Effective  settings.  House  Peters 
makes  most  of  role.  (East.) 

The  Long  Chance — 

A good  feature  in  which  Wal- 
thall does  some  splendid  acting. 
Played  to  good  business.  (Middle 
West.) 


HODKINSON 
Married  People — 

Great  appeal  in  this  film,  cleverly 
handled,  amusing  sub-titles,  good 
settings  and  real  comedy.  Fine 
business.  (East.) 


Slim  Shoulders — 

Not  much  of  a picture,  but  did 
average  business.  (Middle  West.) 


GOLDW'YN 

Head  Over  Heels — 

A good  program  picture.  Miss 
Normand  has  a loyal  following  who 
will  like  it.  Fair  receipts.  (Middle 
West.) 


Has  closed  after  a three  weeks’- 
run  to  full  houses.  Usual  comment 
that  it  is  Lloyd’s  best.  (East.) 


AL.  LICHTMAN 
Rich  Mens  Wives — 

Really  a wonderful  story ; makes 
House  Peters  one  of  the  big  stars. 
Drew  capacity  houses.  (Middle 
West.) 


A very  elaborate  picture,  but  not 
suited  to  every  audience.  Went 
very  well.  Good  business.  (Middle 
West.) 


Well  liked  and  brought  wonder- 
ful business  all  week.  One  of  the 
best  of  its  kind.  (East.) 


UNITED  ARTISTS 
Orphans  of  the  Storm — 

This  one  played  to  a large  at- 
tendance for  a week's  run.  (Mid- 
dle West.) 


STATE  RIGHTS 
More  to  Be  Pitied  Than 
Scorned — 

Broke  all  records  for  business 
since  the  opening  of  the  theatre  un- 
der new  policy  which  had  been  the 
showing  of  tbe  bigger  pictures  for 
second  run.  This  was  the  first 
showing  of  this  film,  and  it  was  not 
strongly  played  up  in  advance,  but 
did  a surprising  business  with 
mouth  to  mouth  advertising.  (Mid- 
dle West.) 


What’s  Wrong  With  the 
Women — 

, Fair  picture  but  business  tre- 
mendous. (East.) 

Your  Best  Friend — 

Fair  picture;  drew  only  fair  busi- 
ness. (East.) 


A Motion  to  Adjourn — 

Mediocre  picture  and  business 
bad. 


K i K 


3T 


Exhibitors  Service  Bureau — Pages  1750-1762 

Conducted  by  J.  S.  DICKERSON 


The  front  of  the  Old  Mill  theatre,  Minneapolis,  Minn.,  was  transformed  as  shown  above  for  the  showing  of  “ Nanook  of  the  North" 

Anton  Jannsen  during  ‘‘Northwest  Go-to-Movie  Week” 


by  Manager- 


> . - ...<  

I I 


Advisory  Board  and  Contributing  Editors,  Exhibitors’  Service  Bureau  I 


| George  J.  Sehade,  Sehade  theatre,  Sandusky. 

\ H.  C.  Horator,  Alhambra  theatre,  Toledo. 

| Edward  L.  Hyman,  Strand  theatre,  Brooklyn. 

| Theo.  I,.  Hays,  Gen.  Mgr.  Finklestein  & Rubin, 
Minneapolis. 

| Leo  A.  Landau,  Alhambra  and  Garden  theatres, 
Miuwaukee. 

i Jack  Kuhn,  Loew  theatres,  Cleveland. 

| S.  Barret  McCormick,  Managing  Direct  or,  Mc- 
Vicker’s  theatre,  Chicago. 

I E.  R.  Rogers,  Managing  Director,  Tivoli  and 

Rialto  theatres,  Chattanooga,  Tenn. 

| Stanley  Chambers,  Palace  theatre,  Wichita,  Kan. 

| Willard  C.  Patterson,  Criterion  theatre,  Atlanta. 

1 E.  B.  Wilby,  Supervisor  of  Southern  Enterprises, 
Inc.,  Birmingham,  Ala. 

I E V.  Richards,  Jr.,  Gen.  Mgr.,  Saenger  Amuse- 
ment Co.,  New  Orleans. 

| F.  L.  Newman,  Newman,  Royal  and  Regent 

theatres,  Kansas  City,  Mo. 

I Arthur  G.  Stolte,  Des  Moines  theatre,  Des  Moines, 
Iowa. 

| Chas.  Branham,  Famous-Lasky,  Ltd.,  Toronto, 

Can. 

I W.  C.  Quimby,  Managing  Director,'  Strand  and 

Jefferson  theatres,  Fort  Wayne,  Ind. 

| ,J.  A.  Partington,  imperial  theatre,  San  Francisco. 

I George  E.  Carpenter,  Paramount-Empress  theatre, 
Salt  Lake. 

j Eugene  1L  Roth,  California,  theatre,  San  Fran- 

cisco. 

I Sidney  Grauman,  Grauman’s  theatre,  Los  Angeles. 

I*  Louis  K.  Sidney,  Managing  Director,  William  Fox 

theatres,  Denver. 

1 


Ballyhoo  artist  employed  by  the  Liberty  theatre, 
when  exploiting  “ The  Masquerader/* 


Herbert  J.  Thatcher,  Strand  theatre,  Salina,  Kan. 

Geo.  Rotsky,  Managing  Director.  Allen  theatre, 
Montreal,  Canada. 

L.  W.  Barclay,  Managing  Director,  Nemo  theatre, 
Johnstown,  Pa. 

Phil.  Gleiehinan.  Managing  Director.  Broadway- 
Strand  theatre,  Detroit. 

William  Johnson.  Director  of  Exploitation.  South, 
ern  Enterprises,  Inc.,  of  Texas,  Dallas.  Texas. 

Fred  S.  Myer,  Managing  Director,  Palace  theatre, 
Hamilton,  O. 

L.  L.  Stewart,  Director  of  Exploitation.  Southern 
Enterprises,  Inc.,  Atlanta,  Ga. 

Joseph  Plunkett,  Managing  Director.  Mark  strand 
theatre,  New  York. 

Ray  Grombacher.  Managing  Director,  Liberty  the- 
atre, Spokane,  Wash. 

Ross  A.  McYoy,  Manager,  Temple  theatre, 
Geneva,  N.  Y. 

George  Tooker,  Manager,  Regent  theatre.  Elmira, 
N.  Y. 

Ernest  G.  Stellings,  Manager.  Grand  theatre, 
Wilmington,  N.  C. 

W.  S.  McLaren,  Managing  Director.  Capitol 
theatre,  Jackson,  Mich. 

W.  Griffith  Mitchell.  Managing  Director.  Majestic 
and  Family  theatres,  Port  Huron,  Mich. 

A J.  Cobe,  Managing  Director,  Central  theatre, 
N e w York. 

Harold  B.  Franklin,  Director  of  Theatres.  Famous 
Players-I.asky. 




1751 


MEIGHAN, 


Nlllllli 


IF  YOU  BELIEVE 
IT  ITS  SO" 


fSSSSfmt 


X^THom.v,  Meigl\&n 


V%'IF  YOU  BELIEVE  • 
X*  IT  ITS  SO4  ; 


Decorations  covering  the  exterior  of  the  Palace  theatre,  Muskogee,  Ohio.,  for  If  1 ou  Believe  It,  Its  So 


Sign  Painting  Stunt  Exploits 
“Blood  and  Sand  ” 

St.  Louis. — Mike  Vogel,  Paramount  ex- 
ploiteer,  had  the  entire  town  sitting  up  to  take 
notice  recently. 

He  put  a man  in  artist  uniform  on  a scaf- 
fold on  the  Shafer  building  at  Sixth  street  and 
Washington  avenue,  the  busiest  of  all  the  re- 
tail shopping  corners.  Then  installed  another 
chap  in  a bull  fighting  outfit  on  the  other  end 
of  the  runway. 

While  the  crowds  gazed  the  man  with  the 
paint  and  brushes  made  some  flourishes  with 
his  arms.  A few  daubs  marked  the  canvas. 
Then  a few  more.  Finally  a large  letter  “ C ” 
appeared.  When  he  had  completed  his  task, 
and  it  took  some  minutes,  there  was  an  an- 
nouncement that  Rodolph  Valentino  in  “ Blood 
and  Sand ” was  coming  to  the  New  Grand 
Central,  West  End  Lyric  and  Capitol  theatres, 
owned  by  Skouras  Brothers,  commencing  Sat- 
urday, September  2,  to  run  for  one  week. 

It  did  not  take  the  fans  long  to  recognize 
the  bull  fighter  as  an  impersonator  of  Valen- 
tino, but  they  were  wondering  what  it  was 
all  about  until  they  read  “ Blood  and  Sand." 
Then  they  knew. 

It  went  across  big.  No  less  than  250,000 
pairs  of  eyes  witnessed  the  performance  at 
some  stage  of  the  week.  Many  were  from 
East  St.  Louis,  Alton,  Edwardsville,  Collins- 
ville and  other  East  Side  suburban  towns. 
Washington  avenue  is  the  river  gateway  to 
St.  Louis. 


Attractive  shoe  store  zvindow  tie-up  arranged 
by  Regent  theatre,  Billings,  Mont.,  on  “ Her 
Gilded ■ Cage  ” 


Cutouts  and  Window  Display 
Exploit  “The  Song  of  Life" 

GREENVILLE,  TENN.— The  photo- 
graphs show  the  effective  use  made 
by  the  Princess  Theatre,  during  its 
run  of  “ The  Song  of  Life.”  The  press 
sheet  idea  of  playing  up  the  catch  lines: 
“A  Drama  of  Dishes  and  Discontent  ” 
was  used  effectively  with  a theatre  front 
table  and  the  tub  and  dishes. 

The  obvious  tie-up  was  made  with  an 
electric  washing  machine  company  which 
took  advantage  of  the  unusual  oppor- 
tunity given  its  line  to  tie  up  with  a mo- 
tion picture  and  gave  its  entire  window 
to  “ The  Song  of  Life.” 

The  campaign  marks  Greenville’s  first 
attempt  to  challenge  public  interest 
through  the  medium  of  a cutout  and 
lobby  display  and  the  maiden  effort  of 
the  Princess  Theatre  at  purloining  win- 
dows. 


A corner  in  the  Boston  Exchange  shozmtiy 
decorations  exploiting  the  Goldwyn  schedule 

“Trouble"  Prologue  For  Trouble 
at  the  Marshall  Theatre 

Manhattan,  Ivans. — A kid  ward,  three 
youngsters  in  pajamas  and  the  atmosphere  of 
an  orphanage  supplied  the  settings  for  the 
“ Trouble  ” prologue  staged  by  Manager  Glen 
W.  Dickinson  of  the  Marshall  Theatre,  in  put- 
ting on  the  Jackie  Coogan  attraction.  “ Never 
Trouble  Trouble  Till  Trouble  Troubles  You  ” 
was  the  song  the  youngsters  used.  Did  it 
pull?  Why  “trouble”  about  asking? 


Fashion  Film  Made  as  Tie-Up 
on  “The  Storm"  at  Seattle 


Seattle. — When  “The  Storm”  played  re- 
cently at-  the  Columbia  theatre  George  E. 
Bradley,  Universal  exploitation  man,  broke 
all  precedent  by  tying  up  for  a window  dis- 
play and  fashion  show  film  with  one  of 
Seattle’s  leading  department  stores.  The 
fashion  parade  was  tied  up  with  sidewalk 
movies  and  a prominent  florist  shop. 

The  exploiteer  sold  the  department  store, 
MacDougall-Southwick,  on  the  idea  of  co-op- 
eration by  taking  to  them  an  idea  with  great 
service  value  to  the  store.  It  was  the  making 
of  a fashion  parade  picture,  using  the  store 
models  and  the  store’s  latest  clothing  designs, 
to  be  shown  on  a miniature  screen  constructed 
in  one  of  the  store’s  show  windows.  The 
Woodlawn  Florist  Shop  offered  the  use  of 
their  windows  for  the  making  of  the  pictures. 

Bradley  worked  up  a scenario  which  showed 
Manette,  the  forest  girl  heroine  of  “ The 
Storm,”  coming  to  the  city  and  getting  out- 
fitted with  city  clothes.  Frankie  Kiolet,  Seat- 
tle’s prize  beauty,  who  had  received  twenty- 
six  weeks’  picture  experience  at  Universal 
City,  was  selected  to  interpret  the  role  of  Man- 
ette. She  was  shown  arriving  at  the  store  in 
her  homespun  clothes  and  heavy  boots.  Her 
transformation  as  she  later  appeared  dressed 
in  the  latest  models  of  bathing  suits,  evening 
gowns,  afternoon  frocks,  etc.,  was  striking  and 
gave  interest  to  the  film. 

The  front  of  the  florist  shop  was  jammed 
from  7 P.  M.  until  long  after  midnight  on  the 
r evening  devoted  to  the  taking  of  the  pictures. 


Illustrating  tie-up  with  gas  station,  where  lucky 
coupon  holders  might  claim  rewards,  which 
stunt  was  put  over  in  connection  with  advertis- 
ing “ The  Ruling  Passion,”  at  the  Cover  theatre, 
Ft.  Morgan,  Colo. 


1752 


Manager  Vic  Gauntlet  of  John  Hamrick’s  Blue  Mouse  theatre,  Seattle,  IV ash.,  confined  his  exploitation  on  “Monte  Cristo 

tie-ups,  three  handsome  examples  of  which  are  shown  above 


to  high  class  window  I 


Exploitation  in  Keeping  with 
Atmosphere  of  “I  Am  the  Law” 

Birmingham,  Ala. — -During  the  period  when 
Stewart  Bird  relieved  L.  H.  Towns  as  manager 
of  the  Strand  theatre,  he  used  a lobby  display 
on  “ I Am  the  Law  ” which  occasioned  much 
favorable  comment. 

Mr.  Bird's  only  extra  method  of  exploita- 
tion for  putting  over  this  show  consisted  of 
a lobby  display  in  keeping  with  the  environ- 
ment of  the  picture. 

A stockade  was  built  around  the  box  office 
and  a log  cabin  on  either  side,  with  trees 
“ snow  covered  ” here  and  there  about  the 
lobby.  Down  the  middle  of  the  lobby  a rough 
log  fence  was  constructed,  and  a drop  from 
the  top  of  the  lobby  gave  the  sky  effect.  Mr. 
Bird  says  he  believes  the  rail  fence  helped 
more  than  any  other  part  of  the  display. 

Plenty  of  artificial  snow  was  used,  pro- 
ducing a “ cool  ” effect.  An  electric  sign  on 
the  marquee  announced  the  show. 

“Iron  Trail”  Well  Exploited 
at  Minneapolis 

Minneapolis,  Minn. — When  the  manage- 
ment of  the  New  Savoy  theatre  played  “ The 
Iron  Trail”  during  “ Go-to-Movie  Week  " spe- 
cial exploitation  was  put  on  for  the  event. 

Supplementing  the  usual  newspaper  adver- 
tising and  billing  an  automobile  truck  bearing 
a big  banner,  “ Rex  Beach’s  ‘ The  Iron  Trail,’  ' 
was  sent  through  the  theatre  territory,  and 
special  attention  was  paid  to  lobby  and  theatre 
exploitation.  The  ticket  booth  in  the  lobby 
centre  was  bo-ed  in  with  compo  board,  on  the 
front  of  which  was  an  outline  of  a locomotive 
tender,  a campaign  book  suggestion.  Right 
in  front  of  this  locomotive  cut-out  stood  a 
railway  crossing  signal  post.  The  whole  made 
a most  striking  showing. 


V.  C.  Schley,  manager  of  the  Crescent  theatre, 
Statesville,  N.  C.,  used  a 24-sheet  as  the  basis 
of  this  attractive  lobby  on  “ Nanook  of  the 
North  ” 


Rex  Theatre  Ties  Up  With 
Local  Wedding 

SPARTANSBURG,  S.  C.  A stunt 
which  created  interest  was  the  tying 
up  with  the  wedding  of  a popular 
Spartansburg  couple  with  “ Married 
Life  ” on  the  last  day  of  the  showing  of 
the  above  mentioned  picture  at  the  Rex 
Theatre. 

A benefit  performance  was  arranged 
for  the  young  couple,  being  a special 
showing  from  11  o’clock  until  midnight 
of  their  wedding  day.  Only  the  friends 
of  the  couple  who  had  attended  the  wed- 
ding were  allowed  to  purchase  tickets  to 
this  special  show.  Many  of  them  had  al- 
ready seen  the  picture,  but  they  could 
not  miss  the  fun,  so  they  came  again. 


Fall  Fashion  Show  Filmed  As 
“Crossroads”  Tie-Up 

Watertown,  N.  Y. — The  “ Crossroads  of 
Watertown  ” movie  didn’t  have  such  a strong 
appeal  to  Watertown  in  conjunction  with 
“ The  Crossroads  of  New  York.”  Perhaps 
Manager  Charles  Sessenke  thought  he  didn't 
care  to  compare  Watertown’s  intersections 
with  Times  Square.  The  fact  remains  that 
instead  of  a complete  scenario,  lie  made  a 
picture  of  a fashion  display  to  tie  up  with 
the  Mack  Sennett-First  National  feature  when 
it  showed  at  Lis  Avon  theatre. 

The  manager,  with  the  aid  of  an  exploita- 
tion man,  and  the  cooperation  of  Frank 
Empsall  Co.,  staged  and  photographed  a fall 
fashion  show  in  which  more  than  $30,000 
worth  of  gowns,  embracing  all  the  latest  styles 
for  the  fall  season  were  paraded.  This  was 
filmed  on  the  roof  of  the  building. 

Incorporated  with  the  opening  of  the  fall 
season  were  shots  of  prominent  celebrities,  in- 
cluding the  mayor,  chief  of  police  and  groups 
of  fraternal  orders. 

Ex-Secretary  of  State  Robert  Lansing  was 
photographed  as  he  emerged  from  a bank 
building  and  was  detained  in  an  argument 
during  which  the  cameraman  got  100  feet  be- 
fore the  former  cabinet  officer  knew  what  it 
was  all  about.  It  was  a distinct  scoop  because 
it  was  the  first  time  that  Mr.  Lansing  has  been 
interviewed  or  photographed  since  his  retire- 
ment from  office. 

There  was  no  question  of  the  tie-up  because 
when  he  was  on  foot  the  cameraman  used  a 
sign  on  a chair:  “ These  scenes  taken  by  Mr. 

Sennett’s  cameraman  will  be  shown  during  the 
run  of  ‘ The  Crossroads  of  New  York  ’ at  the 
Avon.”  When  he  was  shooting  from  an  auto- 
mobile, the  car  carried  a similar  sign. 


Police  Stunts  Used  on  “I  Am 
the  Law”  at  Gadsden,  Ala. 

Gadsden,  Ala. — A.  L.  Snell,  manager  of  the  tl 
Imperial  theatre,  is  a close  friend  of  the  Chief  | 
of  Police,  a fact  which  enabled  him  to  exploit  1 
“ I Am  the  Law  ” in  unusual  fashion. 

Snell  dressed  a young  fellow  in  the  Chief's  I 
uniform  and  put  him  to  work.  The  traffic  I 
cop  on  the  busiest  corner  was  given  several 
hours’  vacation  while  this  man  handled  the  | 
official  “ Stop  and  Go”  sign.  He  had  a sign  1 
on  his  back  advertising  the  picture,  but  the  I 
autoists  didn't  see  this  until  they  had  been  I 
stopped  or  signaled  ahead.  He  managed  to  ,1 
turn  around  often  enough  for  everyone  pass-  »J 
ing  to  get  the  flash. 

When  the  possibilities  of  this  little  game 
were  exhausted,  Snell  had  him  try  another  one.  i 
A motorcycle  was  secured  and  the  bogus  Chief  H 
turned  into  a speed  cop.  He  chased  and  ■ 
stopped  autoists,  took  their  name  and  number,  : 
and  then  summoned  them  to  appear  at  the  ) 
Imperial  theatre  to  see  “ 1 Am  the  Law.” 

As  an  advance  teaser  stunt  Mr.  Snell  photo-  | 
graphed  every  policeman  in  Gadsden,  and  ■ 
pasted  each  photo  on  a card.  Across  the  top 
of  the  card  above  the  photo  was  lettered,  I 
“Who  Am  I?”  And  below  the  photo  was  | 
the  officer's  name  and  in  bold  letters,  “ I Am  t 
the  Law.”  These  cards  were  placed  in  drug  j 
stores  and  windows  and  created  lots  of  spec-u-  I 
lation. 


Ray  Whitfield,  manager  of  the  Majestic  theatre, 
Austin.  Tex.,  arranged  this  attractive  bower  in 
the  lobby  on  “If  You  Believe  It,  It’s  So” 


October  7 , 1922 


1753 


t 

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“THE  FAST  MAIL  1 

n 

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• 

1 

[ 1 

1 

: ,r  i 

This  snappy  front  on  “The  Fast  Mail”  was  prepared  by  the  Rialto  theatre,  Chattanooga,  Tenn.  The  painting  across  the  front,  the  large  lobby 

frame  and  the  railway  signal  could  not  escape  the  eye  of  passersby 


Campaign  Headquarters  Lobby 
for  “Our  Leading  Citizen” 

Abilene,  Tex. — Good  use  of  the  political 
angle  of  “ Our  Leading  Citizen”  was  made  by 
Manager  Hugo  Plath,  of  the  Queen  theatre, 
when  playing  that  picture  recently. 

Manager  Plath  boxed  in  the  lobby  of  the 
Queen  theatre  with  beaver  board  so  as  to  rep- 
resent a camaign  headquarters.  A large  open- 
ing was  left  in  the  centre  of  the  frame  work 
through  which  could  be  seen  a cut-out  of 
Thomas  Meighan  in  a pose  characteristic  of 
some  candidate  delivering  an  address.  The 
platform  on  which  the  cut-out  of  Meighan 
stood  was  decorated  in  American  flags,  to- 
gether with  a large  sign  that  read : 

“ We  Want  Tommy — Our  Leading  Citizen.” 

Small  caids  representative  of  the  type  used 
in  the  election  season  by  candidates  soliciting 
the  vote  of  the  public  were  used  by  Mr.  Plath 
in  asking  the  public  to  come  to  the  Queen  the- 
atre and  cast  their  vote  for  Thomas  Meighan, 
the  card  reading: 

“ Vote  for  Bentley  for  Congress — He’s  Our 
Leading  Citizen.” 

A street  ballyhoo  consisting  of  three  young 
boys  carrying  banners  on  which  were  painted 
signs  about  this  candidate  for  Congress  was 
helpful  in  building  up  business  on  the  picture. 


Center  of  the  lobby  of  the  Lyric  theatre,  Aber- 
deen, Texas,  as  it  appeared  when  an  episode  of 
“ The  White  Eagle”  was  a part  of  the  program 


Raincheck  Used  as  Throw- 
away for  “The  Storm” 

NEW  YORK.  An  appropriate  and 
novel  throwaway  was  used  recently 
by  E.  C.  Emery,  manager  of  the 
Sheridan  theatre,  during  the  run  of  “ The 
Storm.” 

Permission  was  obtained  to  duplicate 
the  American  League  Baseball  Club  rain- 
check,  making  it  larger  t:ian  the  regular 
raincheck  so  the  gate-keeper  would  rec- 
ognize the  duplication  if  anyone  tried  to 
use  it. 

On  the  face  of  the  throwaway  rain 
check  was  printed  the  wording  “ Rain 
Check  issued  in  case  of  THE  STORM,” 
and  the  play  dates  of  the  picture  at  the 
Sheridan.  On  the  reverse  of  the  check 
was  printed  the  following:  “This  YAN- 
KEE rain  check  and  40  cents  will  admit 
you  any  evening  to  the  Sheridan  theatre 
to  see  THE  STORM,  America’s  greatest 
photoplay.” 

Twenty-five  thousand  of  these  throw- 
aways were  distributed  at  the  Polo 
Grounds  during  Yankee  games.  They 
proved  a distinct  novelty. 


Theatre  Capitalizes  Success  of 
Another  Exhibitor’s  Stunt 

Toronto,  Ont. — The  Allen  theatre  took  a 
new  line  of  exploitation  in  capitalizing  a rival’s 
success.  When  the  Dominion  house  played 
“ The  Silent  Call  ” the  theatre’s  publicity  staff 
emphasized  the  fact  that  the  picture  had  run 
fourteen  weeks  at  Miller’s  Los  Angeles  house. 
It  asked  its  fans  to  give  the  reasons  why  the 
picture  was  able  to  run  fourteen  weeks,  and 
the  answers  had  to  be  written  the  first  three 
days  of  the  showing.  The  slogan  was  “ Say 
it  in  200  words.” 

The  effect  of  such  a request  was  to  bring 
out  all  the  strong  points  of  the  picture  from 
the  correspondents  and  inasmuch  as  many  of 
the  answers  were  published  in  the  papers,  it 
furnished  one  of  the  best  drawing  cards 
imaginable  for  “ The  Silent  Call.” 


M.P.  Camera  Attracts  Notice  as 
Lobby  Display 

Fort  Smith,  Ark. — Realiizng  that  people 
who  were  interested  in  how  motion  pictures 
are  made  would  also  be  interested  in  a close- 
up  of  the  apparatus  involved,  J.  B.  Robertson, 
manager  of  the  Palace  theatre,  made  good  use 
of  his  lobby  to  boost  the  showing  of  “ A Trip 
to  Paramountown.” 

Robertson  borrowed  from  a local  supply 
house  a moving  picture  camera,  which  was 
placed  in  the  lobby  of  the  Palace  theatre  dur- 
ing the  two-day  run  of  this  novelty  short  reel. 
This  camera  attracted  considerable  attention 
since  it  was  opened  for  inspection  and  also 
since  it  was  announced  on  a large  card  that 
this  wTas  the  type  of  machine  used  in  making 
pictures. 

The  Palace  theatre’s  mailing  list  was 
brought  into  use.  This  time  Robertson  di- 
rected his  fire  to  the  young  girls  and  women 
of  the  town,  telling  them,  of  the  opportunity 
of  actually  seeing  how  their  favorites  worked 
and  lived. 

Manager  Robertson  made  use  of  the  double 
page  spread  from  the  Saturday  Evening  Post 
of  July  29th  by  mounting  it  on  beaver  board 
and  then  framing  it  for  his  lobby.  At  night 
a tiny  spot  light  was  focused  on  this  frame. 


Window  display  secured  by  a “record”  tie-up 
with  a victrola  store,  advertising  “ Her  Gilded 
Cage  ” at  the  Palace  theatre,  Cincinnati 


I 


Motion  Picture  News 


The  illustr:  ; at  the  left  shows  the  elaborate  atmospheric  lobby  prepared  by  the  Heilig  theatre,  Portland,  Ore.,  on  “The  Isle  of  Zorda.”  At  the 

right,  and  in  keeping  with  it,  is  seen  the  striking  marquee  decoration  enip  loyed  on  the  same  picture 


Manager  Cashes  In  on  Local 
Gathering  and  Exploits 
His  Picture  to  Crowds 

La  Crosse,  Wis. — Despite  the  fact  that  all 
sections  are  said  to  have  merged  into  one  with 
the  end  of  the  Civil  War,  Manager  William 
Freise  of  the  Rivoli  Theatre,  knows  his 
audience. 

He  had  an  old  fashioned  surrey  and  a 
farmer  couple,  the  man  dressed  up  in  the  type 
of  the  old  time,  now  infrequent  country  squire. 
A tall  plug  hat  adorned  his  head,  the  country 
boots  made  his  legs  shine  like  a sunrise  and  a 
fan  kept  the  flies  off  as  he  jogged  along  with 
his  team. 

This  is  the  stunt  Manager  Freise  worked — 
with  a trick  to  it. 

The  surrey  drove  to  the  Elks  Carnival  Fair 
where  15,000  spectators  were  assembled.  To 
all  outward  appearances  the  surrey  was  part 
of  the  show  and  as  such  attracted  considerable 
attention.  The  exploitation  angle  was  re- 
vealed only  when  the  sign  on  the  rear  faced  the 
audience : " I am  off  for  The  Crossroads  of 

New  York  at  the  Rivoli.” 

The  man  stopped  before  different  sections  of 
the  stand  and  addressed  the  crowds;  and  his 
humorous  remarks  won  their  fancy. 

Manager  Freise  did  have  a trick  to  it,  know- 
ing his  audiences.  The  addresses  were  made 
in  Swedish ! 


This  illustrates  a trailer  to  an  automobile  that 
served  as  a ballyhoo  in  exploiting  “ Our  Leading 
Citizen,”  when  scheduled  for  the  American 
theatre,  Sterling,  Colo. 


Ottawa  Theatre  Ties  Up  with 
Jockey  Club  Meet 

OTTAWA,  Ont.  Programs  at  Ot- 
tawa, Ont.,  theatres  during  the 
week  of  August  28  were  of  a de- 
cidedly “ horsey  ” nature  because  of  the 
presence  of  the  ponies  for  the  fall  meet- 
ing of  the  Connaught  Park  Jockey  club. 
Manager  Ben  Stapleton  of  the  Centre 
theatre  came  out  with  “ Queen  O’  the 
Turf  ” as  the  attraction  for  the  whole 
week  and  the  whole  city  was  liberally 
placarded  with  appropriate  posters. 

Manager  J.  C.  Kennedy  of  Allen’s  Re- 
gent theatre  played  “ Chain  Lightning  ” 
for  the  first  half  of  the  week  and  boosted 
this  feature  by  issuing  a “ special  sport- 
ing extra”  of  The  Ottawa  Journal,  which 
consisted  of  a regular  edition  of  the 
paper  with  the  front  page  over-printed 
with  an  announcement  of  the  result  of 
the  race  as  depicted  in  the  feature.  This 
was  done  in  red  ink  over  the  regular  page 
and  down  at  the  bottom  was  a reference 
to  the  theatre.  These  papers  were  dis- 
tributed free  in  front  of  the  theatre  and 
they  were  quickly  grabbed  up. 

Manager  Harry  Brouse  of  the  Imperial 
theatre,  Ottawa,  specialized  with  a com- 
edy, “ Horse  Tears,”  in  which  appeared 
“ Queenie,”  a trick  horse. 

CampaignJOver  Four  Counties 
to  Announce  Coming  of 
“Way  Down  East” 

Atlanta,  Mo.— The  management  of  “ The 
Picture  House  ” under  direction  of  J.  Greene- 
Mackenzie,  reports  gratifying  results  on  a 
campaign  for  “ Way  Down  East,”  which  en- 
tailed little  expense  in  heralding  the  coming  of 
the  picture.  A “ flivver  ” was  painted  white, 
then  lettered  with  black,  spelling  out  New  Eng- 
land phrases,  the  name  of  the  picture  and 
advance  play  date.  The  machine  was  driven 
over  adjoining  counties,  from  which  a boy 
threw  out  handbills.  Stops  were  made  long  1 
enough  to  tack  up  pole  cards.  On  Saturday, 
the  day  the  picture  was  scheduled  for  Atlanta,  " 
an  aeroplane  was  hired  to  go  from  the  park 
where  the  skydome  is  located  to  a neighboring 
town  where  there  was  a large  crowd  assembled 
for  a free  automobile  drawing.  The  plane 
dived  down  low  over  the  crowd  and  threw  out 
hundreds  of  handbills. 


Police  Co-operation  Helps  Ex- 
ploit “In  the  Name  of 
the  Law” 

Cleveland,  Ohio. — When  Loew's  Park  The- 
tre  played  “ In  the  Name  of  the  Law  ” re- 
cently, the  city  was  informed  that  it  depicted 
the  inside  story  of  a policeman’s  life.  Mr. 
a Malanay,  publicity  manager  for  “Loew’s 
Cleveland  theatres,  interested  the  public  in  the 
picture  by  the  full  size  “ STOP  ” cut-outs 
placed  at  prominent  downtown  street  intersec- 
tions, and  by  getting  a lot  of  newspaper 
notices.  He  interested  the  police  force  in  the 
picture  by  giving  away  a pair  of  passes  to 
every  member  of  the  force.  Special  compli- 
mentary tickets  were  printed  for  the  occasion. 
Ordinarily,  officers  of  the  law  have  free  access 
to  any  theatre.  Their  uniform  does  not  admit 
their  families  however.  Malanay  worked  out 
the  “ complimentary  ticket  ” idea  so  that  the 
men  could  see  the  picture  on  their  off-duty  day 
and  take  the  Mrs.  along.  The  tickets  were 
given  to  Chief  of  Police  Graul  to  distribute. 

The  Chief  also  publicly  endorsed  the  picture, 
thus  giving  it  a tone  of  authenticity  that  could 
not  otherwise  have  been  secured.  One  of  the 
features  of  the  prologue  during  the  engage- 
ment of  “ In  the  Name  of  the  Law  ” was  Frank 
Hunt,  Officer  37  of  the  Traffic  Squad,  and 
known  as  the  “ Caruso  ” of  the  force.  Hunt 
sang  several  selections.  He  was  a great  draw- 
ing card  and  added  realism  to  the  production. 


Frank  J.  Miller,  manager  of  the  Modjeska 
theatre,  Augusta,  Ga.,  made  use  of  cut-outs,  in 
arranging  unique  exploitation  for  “ Polly  of  the 
Follies  ” 


October  7 , 1922 


1755 


Manager  Ollie  Brownlee,  of  the  Palace  theatre,  Muskogee,  Okla.,  used  these  samples  of  “ Egyptian  designs,”  for  the  exploitation  ?f  " 'The 

Loves  of  Pharaoh  ” 


Unique  Graveyard  Lobby  Helps 
Put  Comedy  Across 

Anniston,  Ala. — Manager  Roy  Smart  of  the 
Noble  theatre  used  an  out-of-the-ordinary 
lobby  recently  to  create  interest  in  “ The  Idle 
Class.” 

The  Savoy  theatre,  just  down  the  street 
from  the  Noble,  is  closed  during  the  summer 
and  he  frequently  makes  use  of  the  lobby  for 
an  advance  display  on  some  picture  that  is 
coming  to  the  Noble. 

In  this  case  he  created  in  the  lobby  of  the 
Savoy  several  days  in  advance,  a “ One-Man 
Graveyard.”  There  was  a nice  white  tomb 
stone,  inscribed  “ A.  Grouch.”  The  “ grave  ” 
had  a row  of  white  rocks  around  it,  after  the 
fashion  so  much  approved  in  country  grave- 
yards. And  the  mound  was  nicely  rounded 
over  and  covered  with  sod. 

In  a 1-sheet  frame  sitting  alongside  the 
“ grave  ” was  a formal  looking  card  worded 
as  follows: 

Here  lies  beneath  this  sod  of  green,  A 
grouch  who  drew  no  happy  breath,  Until  he 
saw  “ The  Idle  Class,”  And  then  he  laughed 
himself  to  death.  Rest  in  Peace. 

In  the  lobby  were  also  two  cut-outs  of  Chap- 
lin and  a card  announcing  that  “ The  Idle 
Class  ” would  be  at  the  Noble  on  Monday  and 
Tuesday. 

Mr.  Smart  reports  that  he  expected  this  dis- 
play to  attract  attention  but  he  didn’t  expect 
it  to  stop  traffic,  which  was  just  what  it  did. 


Lobby  display  for  “Foolish  Wives”  conceived 
by  H.  L.  Swain,  manager  of  the  Saenger  theatre, 
Shreveport,  La. 


Boys  With  Goat  Team  Ballyhoo 
for  “School  Days” 

LAKELAND,  Fla.— Manager  B.  B. 
Garner  of  the  Casino  theatre,  used 
a ballyhoo  on  “ School  Days  ” which 
he  reports  as  extremely  effective.  This 
consisted  of  a goat  team  and  wagon,  the 
necessary  banners,  several  small  boys  and 
a school  bell.  When  this  outfit  paraded 
around  town,  with  the  school  bell  ringing 
and  the  boys  whooping  it  up,  everybody 
had  to  look  whether  they  wanted  to  or 
not.  It  was  used  both  days  of  the  en- 
gagement. 

On  the  day  before  opening,  Mr.  Garner 
used  a different  type  of  ballyhoo  on  the 
streets  for  three  hours.  Two  6-sheets 
were  mounted  on  a truck  and  a xylophone 
concealed  between  them.  The  xylophone 
was  played  all  the  time  the  truck  was  on 
the  streets. 


Old  Time  Stage  Coach  Exploits 
“Buffalo  Bill”  in  Brooklyn 

Brooklyn,  N.  Y. — A real  old  time  stage  coach 
was  used  to  exploit  “ Buffalo  Bill,”  the  chap- 
ter-play,  when  it  opened  at  Weingarten’s 
Parthenon  theatre,  Williamsburg,  Brooklyn. 

After  a long  search,  Herbert  Weingarten, 
the  theatre  owner  and  manager,  aided  by  the 
local  Universal  exploiter,  found  an  old  stage- 
coach, such  as  was  used  fifty  years  ago.  This 
was  dressed  up  according  to  the  best  methods 
of  the  stage  coach  era.  A colorfully  costumed 
cowboy  was  put  on  the  box,  an  Indian  in  full 
regalia  was  mounted  on  the  back  of  the  coach, 
and  the  equipage  driven  through  Williams- 
burg during  the  several  days  preceding  the 
showing  of  the  first  chapter  of  the  picture. 
Banners  and  signs  on  the  coach  announced  the 
showing. 

The  ballyhoo  not  only  advertised  the  chap- 
ter-play for  the  Parthenon  theatre,  but  also 
for  the  Belvedere  theatre,  a new  Weingarten 
house  which  opened  Saturday,  August  25,  with 
*•  In  the  Days  of  Buffalo  Bill  ” as  a headline 
attraction. 

In  addition  to  the  street  ballyhoo,  the  Par- 
thenon theatre  obtained  a stuffed  horse  and 
set  it  up  in  the  lobby,  caparisoned  in  true 
western  accoutrements  and  bearing  streamers 
calling  attention  to  the  various  high-lights  of 
the  Buffalo  Bill  picture. 


Lobby  Display  Sells  “ Fighting 
Streak”  in  Spartanburg 

Spartanburg,  S.  C. — Manager  Charles  H. 
Amos  of  the  Strand  theatre  sold  " The  Fight- 
ing Streak”  with  a flashy  lobby  display  that 
they  couldn’t  get  by.  The  arch  front  of  his 
lobby  was  completely  closed  in  with  a banner, 
24-sheet  size.  -In  the  center  of  the  banner 
was  name  of  star  and  title  in  bold  display 
letters.  On  each  side  of  the  banner  the  pic- 
ture section  of  a three  sheet  was  mounted  and 
across  the  banner,  under  these  3-sheets  was 
the  line,  “ He  stood  for  Peace — but — was 
ready  for  War.”  The  lithographs  used  were 
very  appropriate  for  this  wording. 

On  each  side  of  the  lobby  a four-foot  strip- 
of  beaver  board  extended  from  the  bottom 
of  the  banner  down  to  the  floor  .of  the  lobby. 
At  the  bottom  of  each  strip  was  mounted  a 
1-sheet  cut-out.  One  of  these  strips  was 
worded,  “ Did  you  ever  see  Forked  Lightning 
hit  a tree  or  a house?  ...  It  reminds  one  of 
Tom  Mix  in  ‘ THE  FIGHTING  STREAK.’  ’r 
The  other  strip  read,  “ He  could  shoe  a horse,, 
meet  a foe,  or  avoo  a girl  with  equal  success.” 

The  lobby  as  a whole  was  neat  and  attrac- 
tive and  the  sales  copy  used  was  snappy  and 
forceful.  And  it  certainly  sold  tickets,  as  at- 
tested by  the  fact  that  business  was  fully 
80  per  cent  above  normal.  The  cost  was  almost 
$25.00,  but  it  is  not  fair  to  charge  this  all  off 
against  this  picture  because  practically  all 
material  used  can  be  worked  over  several 
times. 


The  lobby  of  the  Majestic  theatre,  Memphis, 
Tcnn.,  as  it  appeared  during  the  run  of  “His 
Wife’s  Husband  ” 


1756 


Motion  Picture  News 


\ 


The  way  the  lobby  of  the  Beachem  theatre,  Orlando,  Fla., 


was  dressed  for  the  play  date  of  “Grandma’s  Boy 


Unique  Tie-up  For  “The  Pris- 
oner of  Zenda”  Interests 
Ladies  of  Cleveland 

Cleveland,  Ohio. — C.  C.  Deardourff,  exploi- 
tation manager  for  the  Cleveland  office  of  the 
Metro  Film  Company  has  proved  the  fact  that 
the  city  folks  fall  for  the  big  exploitation 
stunts  just  as  hard,  if  not  harder  than  their 
country  cousins.  He  worked  out  one  of  the 
most  widely  advertised  campaigns  ever  ex- 
ecuted in  Cleveland  in  connection  with  the 
Stillman  Theatre  engagement  of  “ The 
Prisoner  of  Zenda.”  Deardourff  secured  the 
co-operation  of  the  Stone  Shoe  Company,  the 
largest  retail  shoe  dealers  in  the  state,  to  pull 
the  Cinderella  Slipper  stunt.  Over  1000 
women  tried  on  the  Alice  Terry  Slipper  which 
was  on  exhibition  in  the  largest  display  win- 
dow of  the  Stone  Shoe  Company.  The  news- 
papers carried  daily  stories  on  the  slipper  and 
its  connection  with  the  picture.  The  Window 
display  carried,  in  addition  to  the  slipper,  a 
window  card  detailing  the  prizes  to  be  awarded 
to  those  whom  the  slipper  fitted,  and  also  a full 
sized  painting  of  Alice  Terry  and  Lewis  Stone 
as  they  appeared  in  “ The  Prisoner  of  Zenda.” 
To  the  first  three  women  who  could  wear  the 
slipper,  which  was  of  diminutive  size,  was 
awarded  a handsome  pair  of  made-to-order 
slippers.  The  next  three  winners  received 
passes  to  the  show.  The  exploitation  was  also 
of  value  to  the  Stone  Shoe  Company,  as  the 
letter  from  the  president  of  the  company 
testified. 


Lobby  display  employed  to  attract  attention  to 
“ The  Boat  ” when  played  by  the  Liberty 
theatre,  Astoria,  Ore. 


Windshield  Stickers  Used  for 
“In  the  Name  of  the  Law” 

SAN  DIEGO,  CAL.— With  the  hearty 
co-operation  of  the  police  depart 
ment  of  San  Diego,  Stout  & Weir, 
managers  of  the  Rialto  theatre,  in  their 
outside  publicity  for  “ In  the  Name  of  the 
Law,”  had  placed  on  the  windshields  of 
hundreds  of  automobiles  pasters  reading, 
“ In  the  Name  of  the  Law  drive  carefully 
during  the  week  of  September  9 to  15.” 
The  name  of  the  picture  and  the  date  ap- 
peared in  larger  letters  than  the  other 
portion,  and  this  stunt,  tying  up  with  the 
heavy  newspaper  advertising  served  to 
keep  the  film  well  before  the  public  dur- 
ing the  week,  which  was  dedicated  to  the 
police  department  of  the  city.  Special 
films  showing  the  chief  of  police  in  famil- 
iar poses  were  also  offered  as  a part  of 
the  program.  Life-size  cut-outs,  mounted 
on  supports,  showing  traffic  cops  in  ac- 
tion, were  placed  about  the  street  inter- 
sections in  the  congested  district,  as  part 
of  the  outside  publicity. 

Each  week,  as  a special  appeal  to  their 
patrons.  Stout  & Weir,  in  their  big  open- 
ing display  advertising,  run  a small  let- 
ter addressed  to  “ Dear  Mr.  and  Mrs. 
Public,”  sec  in  a box  in  some  prominent 
portion  of  the  page,  in  which  they  give  a 
brief  story  of  the  play  that  is  co  be  shown, 
telling,  in  a few  words,  something  about 
the  members  of  the  cast  and  giving  a re- 
port of  how  the  picture  is  being  received 
elsewhere.  Other  items  on  the  program 
for  the  week  are  also  mentioned. 


Builds  Egyptian  Temple  Lobby 
For  “Loves  of  Pharaoh” 

Dallas,  Tex. — Prior  to  the  showing  of  “ The 
Loves  of  Pharoah”  at  the  Palace  theatre,  Man- 
ager Raymond  Willie  decorated  the  lobby  to 
represent  an  ancient  temple  on  the  River  Nile. 

A large  shadow  box  with  purple  satin  back- 
ground occupied  a position  of  prominence.  In 
this  shadow  box,  seated  on  an  imitation  throne, 
was  a cut-out  of  Pharaoh,  and  lying  at  his  feet 
was  a slave  girl  dressed  in  Oriental  style, 
smoking  a cigarette.  Around  .the  lobby  stood 
incense  burners,  whose  incense  permeated  the 
air  of  the  theatre.  The  entire  effect  on  the 
audience  was  mysterious  and  representative 
of  the  Orient. 


Artistic  Decorations  Exploit 
“The  Eternal  Flame” 

Hartford,  Conn. — In  connection  with  an  ex- 
7 

ploitation  campaign  on  “ The  Eternal  Flame,' 
the  Princess  theatre  employed  a unique  tie-up 
in  securing  a window  display,  the  entire  deco- 
rative scheme  designed  with  “ Norma  ” pearls. 
The  background  was  draped  with  huge  strings 
of  the  pearls,  while  others  were  worked  to  the 
foreground  and  composed  a framework  sur- 
rounding a large  painting  of  Norma  Talmadge, 
center.  White  satin  covered  tiers  graduated 
from  the  back  to  the  floor  level  of  the  win- 
dow. On  these  were  displayed  strings  of  the 
pearls  in  blue  plush  cases,  the  lids  open,  each 
with  the  reproduction  of  a fine  etching  of 
Miss  Talmadge  worked  upon  the  lining  of 
the  box.  The  pearls,  which  come  in  different 
sizes  and  lengths,  composed  an  attractive  deco- 
rative scheme.  A rose-colored  flood  was  thrown 
on  the  entire  display,  the  glow  seeming  to 
come  from  the  light  of  huge  candles,  which 
were  kept  burning  constantly. 

In  addition,  the  cooperation  of  the  Hart- 
ford Courant  was  secured  in  creating  inter- 
est among  the  debutantes.  A coupon  was  run 
each  day,  providing  for  the  name  and  address 
of  the  applicant,  who  accompanied  same  with 
her  photograph.  The  society  editor  received 
the  applications  and  a committee  of  judges 
was  formed  to  decide  which  of  the  Hartford 
girls  showed  the  most  marked  resemblance  to 
the  star.  To  the  young  lady  whose  likeness 
was  considered  nearest  to  that  of  Miss  Tal- 
madge, a present  of  a string  of  pearls  was 
given. 


Shozcing  usherettes  of  the  Strand  theatre, 
Cleveland,  as  they  were  costumed  for  the  run 
of  “Monte  Cristo” 


October  y , 1922 


1757 


^Sunday 

ws  "Theatre 


Opo>  Sunday 

Uli  ThEOTSt 


Tic-up  arranged  by  exploited ■ Frank  Leonard  of  the  F.  B.  0., 

over 


who  secured  the  cooperation  of  the  entire  police  force  in  Rochester,  N.  Y.,  in  putting 
“In  the  Name  of  the  Law’’ 


Resemblance  Contest  Tied  Up 
with  Department  Stores 

Birmingham,  Ala. — Unusual  effectiveness 
was  given  to  a Gloria  Swanson  resemblance 
contest  by  tying  up  with  local  merchants  to 
offer  prizes  in  the  form  of  garments  to  the 
winners  by  Manager  L.  R.  Brown,  of  the 
Strand  theatre. 

Beginning  four  days  in  advance  of  the  open- 
ing the  newspaper  each  day  carried  stories  un- 
der a two-column  head  stating  that  they  want- 
ed to  locate  four  Birmingham  girls  most  near- 
ly resembling  Miss  Swanson,  who  was  to  ap- 
pear at  the  Strand  theatre  next  week  in  her 
latest  picture,  “ Her  Gilded  Cage.”  The 
prizes  offered  were:  First,  a Rosemary  frock; 
second,  a “Swanson  hat”;  third,  a three 
months’  pass  to  the  Strand,  and  fourth,  one 
month  pass  to  the  Strand. 

The  gown  and  hat  were  on  display  in  prom- 
inent windows  of  the  stores  supplying  them. 
The  hat  was  a special  model,  and  it  was  stated 
that,  following  the  run  of  “ Her  Gilded  Cage,” 
it  would  be  sent  to  Miss  Swanson  with  the  re- 
quest that  she  wear  it  in  a forthcoming  pro- 
duction. The  exhibitor  had  to  pay  for  the  hat 
and  gown,  but  the  publicity  and  the  window 
were  worth  it.  The  stores  let  him  have  the 
garments  for  the  cost. 

Arrangements  were  made  with  a local  pho- 
tographer to  take  photographs  of  all  girls 
wishing  to  enter  the  contest.  The  prints  were 
displayed  in  frames  in  the  lobby  of  the  theatre. 
The  regular  lobby  display  consisted  of  a large 
wooden  cage,  gilded,  with  lights  inside  reflect- 
ing on  a cut-out  of  Miss  Swanson.  Six  dec- 
orated stills  were  also  used. 


Front  of  the  Rialto  theatre,  Chattanooga, 

1 enn.,  as  it  appeared  transformed  into  an 
inviting  garden,  for  the  play  date  of  “ Smilin’ 
Through” 


Want-Ad  Stunt  Exploits“Monte 
Cristo”  in  Erie,  Pa. 

ERIE,  PA. — The  management  of  the 
Perry  theatre  used  a newspaper  con- 
test on  “ Monte  Cristo  ” recently 
which  proved  effective.  The  tie-up  was 
conducted  in  conjunction  with  a local 
newspaper  and  the  expense  amounted 
merely  to  25  pairs  of  seats. 

In  the  want  ad  columns  of  the  paper 
were  inserted  extra  letters  which  when 
discovered  and  assembled  spelled  the 
words,  T-H-E  W-O-R-L-D  I-S  M-I-N-E. 
The  first  twenty-five  contestants  finding 
the  extra  letters,  arranging  them  proper- 
ly, and  submitting  them  to  the  manage- 
ment of  the  theatre  received  the  passes. 


Kids  Get  Pencils  and  Tablets 
In  “Top  of  New  York”  Tie-Up 

Amarillo,  Tex. — Manager  Ross  Rogers,  of 
the  Mission  theatre,  based  his  campaign  on 
“ The  Top  of  New  York  ” on  the  fact  that  he 
had  a picture  especially  suited  to  women  and 
children. 

Neat  cards  were  printed  calling  the  attention 
of  all  the  ladies  and  children  in  town  to  the 
fact  that  there  was  a picture  to  be  shown  at 
the  Mission  theatre  made  especially  for  them. 

^The  cards  carried  a neat  cut  of  May  MeAvoy 
and  a special  offering  to  the  young  people 
attending  the  theatre  during  the  run  of  the 
picture. 

This  special  offer  was  through  the  courtesy 
of  the  city  drug  store,  which  tied  up  with  the 
theatre  in  giving  out  pencils  and  writing  tab- 
lets free  to  any  school  boy  or  girl  attending 
the  Mission  theatre  Monday  afternoon.  Men- 
tion of  this  stunt  was  made  in  the  drug  store 
windows  and  also  in  the  lobby  of  the  theatre. 

In  order  to  secure  the  full  co-operation  of 
the  schools,  Mr.  Rogers  visited  each  one  per- 
sonally, telling  the  faculties  of  the  idea  of  al- 
lowing him  to  distribute  these  cards  at  the 
recess  periods. 


You  Can  Win  the  Churchgoers  Patronage 

All  they  ask  is  the  observance  of  common 
decency,  in  the  pictures  you  show. 

You  pick  your  pictures  when  you  read 

sq^wMons 

Costs  3 cents  Per  Review.  CHICAGO,  ILL. 


“Forget-Me-Not”  Given  Special 
Showing  at  Washington 

Washington,  D.  C. — Special  showings  of 
“ Forget-Me-Not,"  given  to  prominent  citizens 
of  \\  ashington  and  to  orphans  from  the  city’s 
asylums,  aided  materially  in  putting  that  pic- 
ture over  at  Loew’s  Columbia  theatre. 

Lawrence  Beatus,  director  general  of 
Loew’s  Washington  theatres,  extended  an  in- 
vitation to  leading  figures  in  the  ecclesiastical 
and  lay  worlds  of  Washington  to  witness  the 
photoplay  several  days  before  it  was  scheduled 
to  begin  its  regular  run.  The  special  per- 
formance took  place  at  11  p.  m.  after  the 
regular  show,  with  a full  orchestral  accom- 
paniment. Notwithstanding  the  hour,  the 
playhouse  was  crowded  with  important  person- 
ages, all  of  whom  expressed  great  satisfaction 
with  the  film. 

Even  greater  publicity  was  given  to  the 
series  of  performances  for  orphans,  in  which 
the  Washington  Times  figured  prominently. 
More  than  300  youngsters  from  various  Wash- 
ington orphanages  attended  the  showings, 
which  began  on  Monday  and  continued 
through  to  Thursday.  The  children  were 
called  for  by  busses  provided  by  the  Rapid 
Transit  Company,  which  also  deposited  them 
at  their  institutions  at  the  close  of  the  per- 
formance. 

Each  orphan  received  a box  of  candy,  fur- 
nished gratis  by  Walter  Brownley,  proprietor 
of  a leading  sweets  shop  in  the  capital.  George 
C.  Shaffer,  who  maintains  one  of  the  city’s 
finest  floral  establishments,  distributed  flowers 
tb  the  young  guests  of  the  theatre. 


Lobby  of  the  Empress  theatre,  Owensboro, 
Ky.,  showing  how  it  w'as  decorated  for  “Love’s 
Redemption” 


1758 


— 


M o i ! o u Picture  News 


1 . 

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Novel  Use  of  Cut-Out  Made  on 
“Fascination”  at  Augusta 

* UGUSTA,  GA. — Effective  use  of  a 
/A  cut-out  from  the  24-sheet  on  “ Fas- 
x cination  ” was  made  by  Manager 
Frank  J.  Miller  when  that  picture  played 
the  Modjeska  theatre.  A fan-shaped 
background,  12  feet  high  and  8 feet  wide 
at  the  top  and  3 feet  wide  at  the  bottom, 
was  constructed  of  beaver  board.  This 
was  painted  a deep  red  and  covered  with 
figures  in  orange  and  blue.  A row  of  25 
alternate  red,  orange  and  blue  lights  were 
placed  in  sockets  around  the  edge. 

This  background  was  mounted  over  a 
reflector  box,  the  front,  ends  and  top  of 
which  were  made  of  painted,  decorative 
glass.  Inside  the  box  was  placed  a large 
bunchlight  with  twelve  sixty  watt  lamps 
dyed  red,  orange  and  blue.  Gelatin  of 
the  same  colors  was  placed  across  the 
top. 

The  24-sheet  cut-out  was  mounted  di- 
rectly over  this  box  and  in  front  of  the 
background,  so  that  it  was  bathed  in  the 
vari-colored  glow  coming  up  from  below. 


This  lobby  display,  of  miniature  houses,  animals,  etc.,  was  zuorked  out  effectively  and  used  to 
exploit  “Sly  Old  Kentucky  Home,”  at  the  Strand  theatre,  S partansburg,  S.  C. 


Repeats  Newspaper  Serial  to 
Boost  “The  Masquerader” 


Manager  Finds  Valuable  Com- 
plications in  Penrose  Stunt 

Hillsdale,  Mich. — Livewire  Manager  Larry 
Hayes,  who  ojrerates  the  Dawn  theatre  and  is 
always  on  the  lookout  for  any  idea  that  prom- 
ises box  office  profits,  found  himself  in  a 
queer  complication  recently  because  of  his 
aggressiveness.  He  was  playing  “ Penrod  " 
and  had  the  usual  “Freckles”  count  compe- 
tition. 

In  addition  he  had  an  ice  cream  cone  mat- 
inee for  the  kids.  He  hooked  up  with  a cream 
manufacturer  and,  ready  to  take  any  oppor- 
tunity when  it  came,  staged  the  two  events  at 
the  same  time. 

Have  you  ever  seen  a healthy,  red-headed 
urchin  (most  freckled  boys  are  red-headed) 
really  dig  into  a dish  of  ice  cream? 

That’s  what  happened  to  Hayes.  When 
they  started  to  count  freckles  it  was  all  a 
salve  of  ice  cream  and  they  had  to  bring  out 
the  towels  and  sponge  before  the  judges  could 
get  the  information  necessary  for  a decision. 
It  created  a cracking  good  story  and  worked 
wonders  in  a newspaper  publicity  way  for 
the  picture. 


Tampa  Exhibitor  Builds  Castle 
of  Wall  Board  in  Lobby 

TAMPA,  FLA.— To  help  sell  “A  Con- 
necticut Yankee  at  King  Arthur’s 
Court.”  to  the  fans  of  Tampa,  Fla., 
C.  D.  Cooley  built  quite  an  elaborate 
lobby  display  in  his  Strand  theatre. 

Clear  across  the  front  of  the  lobby  a 
frame  work  was  built.  This  was  covered 
with  wall  board.  Turrets  were  cut  out 
along  the  top,  with  open  spaces  for  the 
entrance  and  exit.  In  the  center  the  box 
office  peeped  out  through  a barred  win- 
dow. The  whole  thing  was  then  painted 
to  represent  an  old  stone  castle  and  the 
effect  was  very  striking. 

It  was  rather  an  expensive  display,  but 
it  pulled  the  business,  for  no  one  could 
pass  the  Strand,  during  the  four  days 
showing  of  the  picture,  without  stopping 
to  see  what  it  was  all  about. 


Impressive  Prolog  Precedes 
“Knighthood”  at  Criterion 

NEW  YORK.  A fitting  and  impres- 
sive prolog  precedes  the  picture, 
“ When  Knighthood  Was  in 
Flower,”  now  showing  at  the  Criterion 
theatre.  Court  attendants  in  scarlet  liv- 
ery move  about  the  stage  snuffing  out 
the  candles  which  light  it  up.  Next  two 
great  bronze  doors  in  the  middle  of  the 
stage  are  slid  back  noiselessly  and  the 
photoplay  immediately  flashes  upon  the 
screen. 


Louisville,  Ivy. — It  eau  be  done  and  it 
shall  be  done! 

That  was  the  slogan  behind  the  campaign 
that  the  Mary  Anderson  theatre  put  behind 
its  campaign  for  the  week  when  it  played 
“ The  Masquerader.”  Despite  the  fact  that  a 
serialized  version  of  the  story  was  used  in 
the  newspapers  less  than  a year  ago  when  Guy 
Bates  Post  appeared  in  Louisville  in  the  stage 
play,  the  theatre  “ sold  ” the  Louisville  Times 
on  the  idea  of  repeating  it  before  the  picture 
began  its  run. 

The  Times  used  the  serial  as  a circulation 
builder  also,  offering  awards  to  the  masked 
newsboys  who,  coincidentally  with  exploiting 
the  picture,  sold  the  greatest  number  of  Times. 


Making  a cage  out  of  the  lobby  was  reported  by  Manager  W.  D.  Drumbar  of  the  Riviera 
theatre,  Knoxville,  1'euu.,  as  having  the  desired  effect  in  attracting  attention  and  stimulating 
business.  The  “stunt”  was  used  for  the  play  date  of  "Her  Gilded  Cage ” 


The  Strand  theatre,  Far  Rockaway,  L.  I.,  sent  these  five  kids  with  hoofs  among  the  throng  at  Rockaway  Beach,  securing  valuable  publicity  for 

“Human  Hearts The  heart-shaped  cut-out  was  placed  in  the  Strand  lobby 


Rising  and  Falling  Pearls  in 
Lobby  Attract  Attention 

Abilene,  Tex. — Manager  Hugo  Platli,  of 
the  Queen  theatre,  attracted  no  little  attention 
to  “The  Man  Unconquerable”  recently  through 
li  a unique  lobby  display,  consisting  of  a large 
i jar  of  carbonated  water  and  a number  of 
imitation  pearls.  What  attracted  the  public’s 
attention  about  the  display  was  the  rising  and 
I falling  of  the  pearls  through  the  water,  caused 
i by  gas  bubbles  collecting  around  the  pearls, 
| causing  them  to  rise  to  the  surface.  Then  as 
i .soon  as  this  gas  was  freed  at  the  surface  the 
pearls  would  sink  to  the  bottom  of  the  jar. 
to  undergo  a similar  process. 

Plenty  of  posters  and  photographs  of  Jack 
1 Holt  artistically  arranged  around  the  display 
helped  to  further  sell  this  picture  to  people 
.passing. 


Showing  the  entrance  and  marquee  of  the 
- Rialto  theatre , Butte,  Montana,  for  the  play-date 
of  “Trouble” 


Hoop  Rolling  Stunt  Boosts 
“Human  Hearts’’  Showing 

FAR  ROCKAWAY,  L.  I.— An  effect- 
ive bit  of  exploitation  was  put  over 
by  Manager  Harry  Thomas  of  the 
Strand  theatre  during  the  showing  of 
“ Human  Hearts  ” at  that  theatre  re- 
cently. 

Five  youngsters  were  engaged  and  sup- 
plied with  hoops  in  which  heart-shaped 
cut-outs  advertising  “Human  Hearts  ” 
has  been  attached  by  strings.  The  boys 
rolled  the  hoops  in  the  streets  of  Far 
Rockaway. 

The  stunt  was  pulled  on  Saturday, 
when  thousands  of  New  Yorkers  flood 
the  Far  Rockaway  beach,  so  the  boys 
made  frequent  trips  to  the  beach  and 
rolled  the  hoops  along  the  sand,  in  and 
out  among  the  beach  paraders.  The  stunt 
attracted  much  attention  and  drew  a full 
house.  Fred  V.  Green,  Universal  ex- 
ploiteer,  helped  with  the  stunt. 

Thomas  had  a distinctive  lobby,  the  cen- 
tral effect  of  which  was  a big  heart  cut- 
out upon  which  stills  from  the  produc- 
tion had  been  mounted. 


Poem  Writing  Contest  Used  on 
“A  Fool  There  Was” 

Altoona,  Pa. — Manager  Russell,  of  the 
Capitol  theatre,  used  heavy  newspaper  ex- 
ploitation on  “A  Fool  There  Was”  during  the 
recent  run  of  that  picture. 

In  addition  to  an  elaborate  newspaper  cam- 
paign, the  feature  of  which  was  constant  de- 
scription of  the  modern  vampire,  her  lure  for 
the  modern  business  man  and  the  disruption  of 
the  modern  home,  an  unusual  number  of  24- 
sheets  were  stationed  about  the  city  and  the 
lobby  and  front  of  the  house  were  adorned 
with  6-sheets,  hand  painted  posters  and  framed 
stills. 

A poem  contest  was  inaugurated  in  all  the 
newspapers  a week  prior  to  the  opening  of  the 
engagement.  The  contestants  were  to  write  a 
poem,  the  initial  letters  of  each  line  to  be  an 
acrostic  of  the  words  “ A Fool  There  Was.” 
Many  of  the  upper  grade  of  the  grammer 
schools  and  the  high  schools  entered  their  con- 
tributions, with  the  result  that  several  thousand 
school  children  first  came  to  see  the  production 
and  then  went  home  to  write  their  poetic  piece. 
The  prizes  to  the  winners  were  in  cash. 


Criticism  Contest  on  “Gilded 
Cage,”  at  Allentown 

Allentown,  Pa. — Dr.  B.  IT.  Stuckero, 
manager  of  the  Strand  theatre,  and  Eli  M. 
Orowitz,  Paramount  exploiteer,  lined  up  the 
leading  newspapers  of  Allentown  for  a crit- 
icism contest  to  stir  up  interest  in  “Her  Gilded 
Cage.” 

In  asking  the  public  its  opinion,  Dr.  Stuck - 
ert  realized  that  persons  would  have  to  see  the 
picture  first,  so  the  stunt  built  patronage  for 
all  days  of  the  run.  The  initial  announcement 
was  made  in  the  form  of  a four-column  repro- 
duction of  a telegram  from  Gloria  Swanson, 
jjaying  a few  complimentary  remarks  to  Allen- 
town, and  stating  that  she,  personally,  was 
anxious  for  a nation-wide  criticism  contest  for 
“ Her  Gilded  Cage.”  The  star  offered  $25  in 
gold  for  the  best  essay. 

Orowitz  secured  the  telegram  from  John  P. 
Goring,  Paramount  exploiteer  in  Los  Angeles, 
who  sent  the  message  from  there.  The  winner 
received  the  award  on  the  stage  of  the  Strand 
the  last  night  of  the  run.  The  house  was 
jammed  to  the  doors,  for,  since  there  were 
nearly  a thousand  Contributions,  the  interest 
ran  high. 


Exterior  decorations  used  in  connection  with 
electric  sign  announcing  “ If  You  Believe  It, 
It’s  So,”  Strand  theatre,  Birmingham,  Ala. 


1760 


Motion  Picture  News 


Egg  Admits  Children  to  “ Old 
Nest”  at  Anderson,  S.  C. 


ANDERSON,  S.  C. — For  his  showing 
of  “ The  Old  Nest,’”  P.  E.  Osteen, 
owner  and  manager  of  the  Strand 
theatre,  used  a stunt  that  helped  wonder- 
fully in  putting  over  the  picture.  Mr. 
Osteen  placed  a huge  nest  in  his  lobby 
and  admitted  every  child  under  a certain 
age  that  brought  an  ordinary  hen's  egg. 
After  checking  up,  Mr.  Osteen  found 
that  he  had  over  seven  hundred  eggs — 
many  of  them  fresh,  and  much  talk  and 
good  will  for  his  house,  because  the  kid- 
dies naturally  had  to  tell  “ Mamma  ” 
what  they  wanted  to  do  with  the  egg. 


Matinee,  DeLuxe  Theatie,  Utica, 
Brings  Them  In 


“Masquerader”  Tied-Up  with 
New  Game  in  Frisco 

SAN  FRANCISCO,  Cal. — An  unusual 
tie-up  on  “ The  Masquerader  ” was 
staged  in  this  city  recently  for  the 
benefit  of  all  theatres  playing  the  picture, 
through  the  craze  for  the  new  game, 
“ Mah  Jong,’’  which  is  having  a great 
vogue  in  the  West. 

So  great  a hold  had  the  game  on 
the  population  on  the  Western  coast  that 
the  department  store  of  Ofroos  Brothers 
decided  to  put  a window  display  of  the 
game  in  to  boost  its  sales. 

A live  exchange  manager  or  exploita- 
tion man  — we’re  uncertain  which  — got 
wind  of  the  idea  and  sold  the  store  on  the 
idea  of  having  one  of  the  figures  masked. 
The  masked  man  wore  one  of  “ The 
Masquerader  ’ disguises.  He  played 
“ Mah  Jong”  with  three  chic  Chinese 
maidens  several  afternoons  and  the 
stunt  drew  thousands  to  the  windows. 


Oiled  “Bonded  Woman”  6-Sheet 
Made  Highly  Realistic 

FORT  SMITH,  ARK.— Manager  J.  B. 
Robertson,  of  the  Palace  theatre, 
made  use  of  an  unusually  effective 
oiled  six-sheet  to  sell  “ The  Bonded 
Woman  ” to  his  patrons. 

In  the  lobby  of  the  Palace  theatre, 
Robertson  built  a shadow  box,  large 
enough  to  carry  a six-sheet  which  had 
been  oiled,  giving  a transparent  effect 
when  the  electric  lights  inside  the  shadow 
box  were  turned  on.  The  six-sheet  car- 
ries a picture  of  a tropical  setting  and  to 
make  the  picture  look  more  realistic, 
small  strips  of  paper  were  pasted  on  the 
inside,  also  a silhouette  of  a parrot  cut 
out  from  cardboard.  A small  electric  fan 
placed  in  the  bottom  of  this  box,  invisible 
from  the  front  side,  caused  the  paper 
streamers  to  move  in  the  breeze,  the 
streamers  casting  a shadow  on  the  oiled 
six-sheet,  making  it  look  as  if  real  foliage 
was  blowing  in  the  breeze.  Around  this 
box  was  draped  vines  and  Spanish  moss. 


Charles  H.  Amos,  manager  of  the  Strand  theatre,  Spartanburg,  S.  C.,  is  responsible  for  the 
above  decorative  scheme  which  was  used  for  “ The  Fighting  Streak”  exploitation 


The  Blackstone  theatre,  Pittsburg,  prepared  this  “In  the  Name  of  the  Lazo”  lobby,  which 
included  a large  poster  going  across  the  entire  lobby,  stills,  and  lobby  display  frames 


Tie-up  with  Clothing  Men  Made 
on  “Tailor  Made  Man” 

Los  Angeles,  Cal. — Widespread  interest  in 
“ The  Tailor  Made  Man  ” was  created  in  Los 
Angeles  recently  during  the  run  of  the  picture 
at  the  California  theatre,  according  to  Fred- 
erick Miller,  managing  director,  by  means  of 
an  advertising  tie-up  arranged  with  the  cloth- 
ing men  of  the  city  by  Monroe  Lathrop,  ex- 
ploitation manager  of  the  Ray  organization. 

Lathrop  arranged  with  absolutely  every  mer- 
chant tailor,  department  stores  who  have  cus- 
tom or  merchant  tailoring  departments,  and 
with  the  Los  Angeles  Evening  Express,  to  tie 
up  their  merchandising  sales  with  the  opening 
run  of  the  picture.  » 

Window  displays,  with  production  stills, 
were  also  arranged,  and  the  mailing  lists  of 
these  merchants  obtained. 

With  the  special  merchant  mailing  lists  the 
management  of  the  California  theatre  sent 
out  post  cards,  telling  them  that  good  cloth- 
ing had  a great  deal  to  do  with  the  making  of 
a progressive  man,  and  that  this  fact  was 
proven  beyond  a doubt  in  the  Ray  picture, 
and  that  the  place  to  get  that  type  of  clothing 
wTas  at  Mr.  So  and  So’s  store. 


I tica,  N.  Y. — How  an  exploitation  cam- 
paign can  always  skirt  the  ends  when  the 
center  of  the  line  is  a stone  wall  was  demon- 
strated in  the  “ Trouble  ” campaign  conducted 
by  the  De  Luxe  Theatre. 

Nathan  Robbins,  manager  of  the  De  Luxe, 
has  the  theatre  situation  in  Utica  pretty  well 
in  hand.  Also,  he  has  a tremendous  prestige 
with  the  press;  but  in  this  particular  instance 
the  papers  were  adverse  to  competitions, 
features  or  any  of  the  newspaper  tie  ups 
usually  available  on  “ Trouble.” 

Consequently  Mr.  Robbins  decided  to  give 
his  patrons  a real  innovation — to  make  them 
wait  for  children.  Under  the  auspices  of  the 
Utica  Press,  the  most  conservative  of  the  local 
papers,  an  orphans’  matinee  was  staged. 
Passersby  and  regular  patrons  were  compelled 
to  wait  in  line  while  the  youngsters,  headed  by 
a band  and  a fife  and  drum  corps,  paraded 
into  the  theatre.  They  were  regaled  with  ice 
cream  cones  and  candy  bags,  provided  by  | 
Utica  manufacturers  through  a tie  up  with  the 
Press,  and  it  was  announced  that  this  was  their 
day  at  the  De  Luxe. 

By  this  drastic  change  in  policy  Mr.  Rob-  | 
bins  turned  defeat  into  victory  and  won  ex-  I 
ploitation  success  where  it  had  appeared  as  if  | 
he  would  be  turned  back  empty  handed  by  the  I 
press. 


He  stood  For  Peace  but  was  read)  for  War 


October  7 , 1922 


1761 


Lobby  of  the  Arcade  theatre,  Jacksonville,  Fla.,  transformed  into  appropriate  display  for  exploiting  “ The  Loves  of  Pharaoh 


» 


Snow  Scene  in  Lobby  Exploits 
“I  Am  the  Law”  at  El  Paso 

El  Paso,  Texas — Manager  J.  M.  Edgar 
Hart  of  the  Palace  theatre,  built  a most  attrac- 
tive miniature  lobby  display  representing  a 
Northern  snow  scene  to  exploit  “ I Am  the 
Law  ” to  the  people  of  El  Paso. 

The  display  was  made  of  beaver  board  and 
small  pieces  of  wood.  When  erected  it  re- 
sembled closely  one  of  the  tense  scenes  in  the 
picture,  showing  the  log  cabin,  frozen  stream, 
the  trees  all  covered  in  snow  and  several  min- 
iature cut-outs  of  the  characters.  In  the  back- 
ground and  setting  off  this  snow  scene  was  a 
large,  circular  display  of  the  Aurora 
Borealis. 

The  lobby  frames  carrying  the  regular  stock 
accessories  were  covered  in  beaver  board, 
which  was  painted  to  represent  snow  and  ice 
around  the  frames.  Across  the  top  of  his 
lobby  stretched  a fifteen-foot  banner  cut  in  a 
zig-zag  style,  representing  icicles,  with  the 
wording : “Kum  Keep  Kumfy  Kool.”  He  also 
used  imitation  snow  together  with  salt  on  the 
floor  of  the  lobby  to  further  this  wintry 
atmosphere. 


The  way  Manager  I.  C.  Holloway  of  the 
Rialto  theatre,  Columbus,  Ga.,  dressed  his 
lobby  for  “I  Am  the  Law” 


Leading  Citizens  of  Richmond 
Given  Showing  of  “Pharaoh” 

RICHMOND,  Va. — With  a view  to  off- 
setting any  opposition  on  the  part 
of  Virginia’s  Board  of  Moving  Pic- 
ture Censors,  Manager  Harry  McNiven, 
of  the  Bijou,  one  of  Wells’  chain  of 
theatres  in  Richmond,  sent  out  invita- 
tions to  about  fifty  of  the  leading  citizens 
of  this  city  to  view  a special  showing  of 
“ The  Loves  of  Pharaoh.” 

The  private  presentation  was  given  last 
week  and  practically  all  of  those  invited 
were  present,  comprising  men  and  women 
prominent  in  both  business  and  church 
circles,  the  latter  including  representa- 
tives from  nearly  every  denomination  in 
the  city. 

Every  one  of  the  distinguished  audience 
were  loud  in  their  praise,  as  was  attested 
by  the  printed  expressions  in  the  big 
three-column  ad  that  was  carried  in  the 
daily  newspapers. 


Advance  Efforts  Exploiting 
“While  Satan  Sleeps” 
Prove  Helpful 

Jacksonville,  Fla. — By  a clever  display  on 
his  stage,  Manager  A.  B.  Hill  of  the  Arcade 
Theatre,  sold  each  audience  on  his  coming  at- 
traction, “ While  Satan  Sleeps.” 

On  each  side  of  the  Arcade  stage  is  a small 
bower  hung  with  plush  curtains.  On  one  side 
he  built  an  entrance  to  a cave  out  of  stiffened 
canvas  and  wall-board  and  painted  by  his 
house  artist.  In  the  entrance  a cut-out  devil 
stood,  one  eye  closed,  and  the  other  focussed  on 
the  bower  on  the  opposite  side. 

In  this  other  bower  was  a cut-out  of  a man 
and  woman  in  each  other’s  arms.  The  bowers 
were  in  complete  darkness  while  the  current 
picture  was  projected.  After  the  show,  slides 
advertising  “ While  Satan  Sleeps  ” were 
flashed  on  the  screen  and  at  the  same  time  red 
lights  illuminating  the  bower  came  up.  The 
orchestra  played  the  familiar  air,  “ I Wonder 
Who’s  Kissing  Her  Now.” 


One  Cent  Matinee  a Novelty  in 
Pittsburgh,  Kans.,  For 
Showing  of  “Sonny” 

Pittsburgh,  Kan. — Manager  Ed  Frazier  is 
responsible  for  the  exploitation  plan  by  which 
he  roused  intensified  interest  in  motion  pic- 
tures and  the  new  season  when  he  initiated  a 
one  cent  matinee  for  “ Sonny  ” at  his  New 
Grand  Theatre. 

The  rules  were  that  children  could  buy  a 
ticket  for  ten  cents  and  bring  in  one  com- 
panion for  a penny.  Adults  bought  tickets  at 
the  regular  admission  price  but  could  bring  in 
another  adult  or  child  for  a penny.  The 
trouble  came  when  children  tried  to  buy  admis- 
sion and  then  bring  in  an  adult  for  a penny. 

Frazier  had  to  explain  the  rules  in  person. 
It  gave  him  the  opportunity  to  become  ac- 
quainted with  a lot  of  his  patrons,  and  inas- 
much as  they  were  getting  a bargain  matinee 
they  took  his  explanation  in  good  nature  and 
went  “ smiling  through.”  The  Pittsburgh 
Daily  Headlight  carried  a feature  story  on  the 
penny  matinee  because  of  its  novelty. 


Making  use  of  a giant  cutout,  mounted  on 
beaver  board,  was  one  of  the  “ stunts ” used  by 
the  Rivoli  theatre.  La  Crosse,  IVis.,  for  “ One 
Clear  Call” 


1762 


Motion  Picture  News 


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Wallpaper  Used  for  Herald 
on  “The  Wall  Flower” 

DENISON,  TEXAS.— Manager  E.  E. 
Collins  of  the  Rialto  theatre  used 
a novel  herald  announcing  “ The 
Wall  Flower  ” recently.  The  stock  for 
the  heralds  was  ordinary  wall  paper, 
which  Mr.  Collins  got  for  a small  sum 
since  he  used  old  samples  that  were  no 
longer  in  use  by  the  paper  house. 

This  paper  was  cut  into  sheets  about 
the  size  of  ordinary  heralds  and  on  this 
paper  was  printed  sales  copy  about  the 
picture,  the  name  of  the  picture  and  the 
theatre  playing  it. 

Tying  up  directly  with  this  idea  was 
his  lobby  display  which  consisted  of 
beaver  board  one  sheet  frames  painted  to 
represent  wall  paper  which  carried  stills 
from  the  picture  and  a large  photograph 
of  the  young  star,  Colleen  Moore. 


Gets  Police  to  Guard  Print  of 
“Blood  and  Sand” 


Moon  and  Stars  Dress  Lobby 
to  Herald  “Chasing  the  Moon” 

South  Pittsburg',  Tenn. — Manager  E.  C. 
Ogg  started  ten  days  in  advance  to  let  his 
patrons  know  that  “ Chasing  the  Moon  ” was 
coming  to  the  Imperial  theatre. 

The  lobby  was  dressed  up  several  days  in 
advance.  Numerous  small  tinsel  stars  were 
hung  from  the  ceiling.  A large  pumpkin 
was  used  for  the  moon,  eyes,  nose  and  mouth 
being  cut  in.  Inside  the  pumpkin  was  a 
10-watt  white  lamp.  All  other  lights  in  the 
lobby  were  blue. 

For  three  nights  in  advance  a pony  with 
rider  stood  in  the  lobby  during  rush  hours. 
The  pony’s  front  feet  were  on  a platform 
and  his  head  was  reined  up  as  though  he  were 
looking  at  the  moon. 

On  play  date  Ogg  completed  his  display 
by  putting  a large  banner  across  the  front  of 
the  theatre. 


DES  MOINES,  IOWA.— Space  for 
“Blood  and  Sand”  was  gotten  in 
an  unusual  manner  recently  by 
Manager  Ed  Helmts  of  the  Strand  the- 
atre and  John  J.  Friedl,  Paramount  ex- 
ploiter. 

Friedl  innocently  wrote  a letter  to  the 
chief  of  police  telling  him  that  the  print 
of  “Blood  and  Sand  ” was  of  inestimable 
value  and  that  neither  he  nor  Mr.  Helmts 
cared  to  let  it  lie  around  unprotected. 

The  big  chief  didn't  scent  publicity 
and  made  a personal  call  at  the  Strand 
assuring  Mr.  Helmts  of  his  hearty  co- 
operation and  offering  the  big  safe  in  the 
police  station  for  complete  security.  Mak- 
ing sure  that  the  police  reporters  were 
hanging  around  the  print  was  loaded  into 
an  automobile  and  taken  to  the  station. 

Then  they  kidded  the  chief  to  pose  for 
a photograph  with  Mr.  Helmts,  Harry 
Hunter,  Paramount  branch  manager,  and 
A.  W.  Nicholls,  special  representative,  to- 
gether wtih  the  print. 

The  reporters  wanted  to  know  what  it 
all  was  about  and  Friedl  very  reluc- 
tantly spilled  the  news  and  the  young 
journalists  ate  it  up  and  asked  for  a print 
of  the  photograph.  After  working  hard, 
they  got  Friedl  to  give  in  and  the  pic- 
ture was  published  the  next  day  together 
with  a half  column  story. 


Window  display  zvhich  formed  a part  of  the  exploitation  campaign  on  “ The  Masquerader,” 
sponsored  by  the  California  theatre,  San  Francisco 


Effective  use  of  the  sidewalk  was  made  by  the  Merrick  theatre,  Jamaica,  L.  in  exploiting 
“ The  Storm.”  Attractive  signs  were  also  placed  across  the  front  of  the  house,  and  a tele- 
phone cut-out  reading,  ‘‘Call  off  all  dates,  ‘The  Storm’  is  coming,”  will  be  seen  at  the  left 


Two  Wave  Lines,  Cutout  and 
Motor  Made  Display 
For  “The  Boat” 

Astoria,  Ore. — Manager  S.  Danz,  manager 
of  the  Liberty  Theatre,  believes  in  simplicity 
and  economy  and  Thomas  C.  Grindley,  his 
operator  and  display  manager,  is  an  effective 
agent  for  putting  these  principles  into 
practice. 

Two  wave  lines,  a six  sheet  cutout  and  a 
motor  were  all  the  equipment  necessary  to 
build  a very  attractive  lobby  display  for  “ The 
Boat.”  In  exploiting  the  comedy  the  manager 
installed  an  electric  motor  to  rock  the  boat  and 
illuminated  the  craft  with  a dozen  colored 
Christmas  tree  lights.  Buster  Keaton  stared 
gloomily  down  from  the  top  of  the  “Damfino.” 

The  boat  was  built  by  Mr.  Grindley’s  two 
young  sons;  but  the  display  manager  himself 
conceived  the  idea. 


Newspaper  Dodge  Given  New 
Twist  in  Cleveland 

CLEVELAND,  O. — An  old  newspaper 
dodge  was  given  a new  application 
when  “ Trouble  ” played  at  the 
Allen  theatre,  Cleveland,  O.  Five  hun- 
dred copies  of  the  Cleveland  Press  ap- 
peared with  the  red  caption: 

“ Jackie  Coogan  in  trouble  at  the  Allen 
theatre.” 

Believe  it  or  not,  but  the  Press  received 
telephone  calls  throughout  the  day  in- 
quiring what  kind  of  trouble  Jackie  was  in 
and  if  it  would  reflect  upon  the  industry, 
although  they  didn’t  say  the  last  half  in 
just  those  words.  The  absurdity  of  the 
question  helped  to  show  up  some  of  the 
fanatical  reform  theories. 


Hal  Roach  presents 

“Snub”  Pollard 

Comedies 


Twice  as  long. 

Twice  as  good. 

Twice  as  funny. 

With  the  star  comedian  who  in 
one  reel  comedies  played  in  MORE 
theatres  than  any  screen  comedian. 

A wonderful  comedy  attraction. 

“Sure  to  make  a strong  bid  for  popular 
approval.” 

Moving  Picture  World. 


Pafhecomedy 

© 


Two  Reels 


,:v 


TRADE 


AAARK 


Hal  Roach  presents 


Two 


Big  Laugh 

Take  a dozen  or  so  typical  kids,  ragged 
and  neat,  clean  and  dirty,  just  as  they  come 
from  street  and  yard. 

Add  one  very  particular  society  woman, 
anxious  for  publicity. 

Mix  in  a few  animals  who  don’t  give  a 
darn  for  anybody. 

Stir  in  a flossy  motor  car  and  a fine  mansion. 

Then  you  have  the  first  “ Our  Gang  ” 
comedy,  “One  Terrible  Day,”  a veritable 
classic  of  comicality. 


Comedies 


.•  l > 


Reels 

From  Little  Kids 

“ ‘One  Terrible  Day’  funny  beyond  ques- 
tion  Fun  in  chunks.” — Exhibitors 

Trade  Review. 

“If  the  succeeding  releases  may  be  judged 
from  the  first,  they  will  go  big.” — Moving 
Picture  World. 

As  clean  and  refreshing  as  water  bubbling 
from  a woodland  spring. 

Pafhecomedy 


Directed  by 

Ford  Beebe 


Pafhe  picture 

TRADE  (^) MAR,t 


ti 


» MW  •« 
i it)  t 


“ Westerns ” made  as  they 
should  be  made-like 
Class  A features 


JF  you  yourself  were  to  make  two 
reel  Western  dramas,  for  your  own 
theatre  and  for  your  own  crowds,  and 
were  prepared  to  spend  any  amount 
to  make  them  right,  you’d  make  them 
just  like  the  Range  Rider  Series. 


You’d  want  story,  beauty,  thrills, 
action,  surprise. 


They’re  all  here! 


October  7 , 1922 


1767 


NEWSY  BRIEFS  FROM  CENTRAL  FILM  BELT 

Chicago  and  the  Mid-West 

— 

L.  H.  MASON , REPRESENTATIVE,  752  S.  WABASH  AVE. 


Film  Row  Brevities 

Mory  Kohn  has  acquired  com- 
plete control  of  the  Silton  Film 
Distributors,  and  is  preparing  to 
release  “ Stolen  Moments,”  featur- 
ing Rodolph  Valentino.  Mory 
Kohn,  though  a newcomer  into  the 
film  business,  has  already  gained 
many  friends,  especially  among  the 
exhibitors.  He  has  interesting 
plans  for  this  Fall  and  is  negotiat- 
ing for  several  new  and  big  pro- 
ductions. 


Universal  Film  Exchange  has 
been  exploiting  its  exchange  ser- 
vices to  exhibitors,  and  recently 
gave  a fine  demonstration  of  it 
when,  on  September  15th,  at  5:15 
P.  M.,  it  was  discovered  that,  in 
order  to  deliver  a delayed  film  to 
the  Colonial  Theatre,  Oglesby,  Il- 
linois (105  miles  from  Chicago), 
and  avoid  disappointment  which 
would  .have  been  unavoidable  had 
service  depended  upon  the  train, 
Service  Manager  Hyland  took  his 
own  car  and  arrived  with  the  fea- 
ture thirty  minutes  after  the  show 
opened,  and  in  ample  time  for  the 
picture  to  enter  into  its  place  in  the 
evening’s  entertainment.  Real  ser- 
vice ! 


A novel  midnight  showing  of  the 
widely  heralded  Universal  produc- 
tion, “ Under  Two  Flags,”  starring 
Priscilla  Dean,  was  given  at  the 
Randolph  Theatre  Thursday  night. 
The  showing  was  exclusively  for 
artists  appearing  in  productions 
now  playing  in  Chicago,  and  the 
Randolph  was  jammed  to  the  doors 
with  members  of  the  theatrical  pro- 
fession, every  prominent  company 
in  the  city  being  represented. 
Spontaneous  applause  marked  the 
thrilling  moments  in  this  fine  pic- 
ture and  the  assembled  thespians 
gave  high  praise  to  Miss  Dean’s 
efforts  and  the  picture  throughout. 


An  attractive  piece  of  copy  com- 
piled by  the  Garden  theatre,  Des 
Moines,  for  the  showing  of  “ The 
5 Baby.’’ 

. 1 


Unusual  interest  was  displayed 
by  the  daily  press  of  Chicago  in 
Poli  Negri’s  short  visit  to  the 
Windy  City  last  week,  and  the  fa- 
mous Polish  star,  who  was  en  route 
to  California  to  make  pictures  for 
Famous  Players-Lasky  Corpora- 
tion, made  the  front  page  of  every 
daily  published  in  Chicago.  Eight 
cameramen  were  on  hand  when  the 
train  pulled  in  from  New  York, 
and  pictures  of  the  star  accom- 
panied the  stories  in  every  instance. 
John  C.  Flinn,  of  the  Paramount 
organization,  was  in  charge/ of  the 
party  which  accompanied  the  star, 
and  will  go  on  to  the  coast  with 
her.  A pleasant  feature  of  her 
brief  stay  in  Chicago,  was  a lunch- 
eon at  the  Blackstone,  at  which  lo- 
cal Paramount  officials  were  hosts, 
and  which  was  attended  by  repre- 
sentatives of  the  daily  and  trade 
press.  Publicist  Dan  Roche,  of  Par- 
amount, has  been  kept  busy  receiv- 
ing congratulations  on  the  amount 
of  publicity  he  obtained  for  the 
Negri  visit.  Leatrice  Joy  was  an- 
other Paramount  star,  who  passed 
through  Chicago  last  week.  She 
was  en  route  to  New  York,  where 
she  will  start  work  on  “Java 
Head.” 


Herbert  Given,  who  has  been  dis- 
trict manager  for  Paramount,  with 
headquarters  in  Chicago,  for  some 
time  past,  was  given  a farewell  din- 
ner by  the  staff  of  the  local  Famous 
Players-Lasky  exchange  before  de- 
parting for  his  new  post  as  man- 
ager at  Detroit.  The  staff  and  of- 
fice force  presented  him  with  a 
handsome  traveling  bag  and  a gold 
pencil  and  pen  set.  Mr.  Given  won 
many  friends  during  his  stay  in 
Chicago,  who  regret  to  see  him 
leave. 

First  National  inaugurated  its 
season  of  trade  showings  Wednes- 
day of  this  week  with  “ Skin  Deep,” 
and  a large  number  of  exhibitors 
gathered  to  view  this  Tom  Ince 
special,  which  features  Florence 
Vidor,  Milton  Sills  and  the  Amer- 
ican Legion’s  tie-up,  which  the 
trade  has  been  awaiting  with  con- 
siderable interest.  The  next  fea- 
ture which  will  be  shown  is  “ The 
Eternal  Flame,”  which  is  scheduled 
to  be  screened  at  the  projection 
room  on  the  sixth  floor,  831  S.  Wa- 
bash Avenue,  on  October  4th.  It 
will  be  the  policy  to  show  pictures 
sufficiently  in  advance  of  release 
dates  so  that  exhibitors  may  view 
them  before  the  time  for  booking. 


Sidney  Goldman,  who  has  been 
manager  of  the  American  Releas- 
ing Corporation’s  Chicago  ex- 
change since  its  opening,  has  re- 
signed and  will  terminate  his  con- 
nection with  this  organization  on 
September  30th.  It  is  understood 
that  Mr.  Goldman  will  close  a con- 
tract for  another  important  posi- 
tion before  the  end  of  the  week. 


Frank  Mantzke,  now  manager  of 
American’s  Minneapolis  exchange, 
will  succeed  Goldman,  it  is  said. 


An  important  sales  conference  of 
Vitagraph’s  officials  was  held  in 
Chicago  last  week  at  which  Assist- 
ant General  Manager  George  Bals- 
don,  of  the  New  York  office,  pre- 
sided. Central  Division  Manager  J. 
M.  Duncan,  of  Chicago;  C.  L.  Ken- 
dall, Southern  Division  Manager, 
with  headquarters  at  Cincinnati ; 
and  H.  Bradley  Fish,  Western  Divi- 
sion Manager,  with  headquarters  at 
San  Francisco,  also  participated  in 
the  conference.  , 


Exhibitors  and  Personals 

Edward  O.  Blackburn  has  left 
the  New  York  Rothacker  office  for 
a sojourn  of  several  months  at  the 
Rothacker-Aller  Laboratory  on  the 
coast.  He  stopped  over  a week  at 
Chicago.  When  safely  in  a taxi 
on  the  way  to  the  train  he  an- 
nounced that  he  was  going  to  pick 
up  a bride  he  had  acquired  earlier 
in  the  day.  Mrs.  Blackburn  was 
formerly  Miss  Ruth  Deppman. 


Aaron  J.  Jones  announces  that  he 
will  positively  set  the  opening  date 
for  the  new  McVicker  theatre  some 
time  by  the  end  of  (this  week  and 
most  likely  that  it  will  be  October 
9th.  More  than  one  hundred  men 
and  women  have  been  working  for 
the  past  two  weeks,  day  and  night, 
to  prepare  for  the  opening  of  the 
house  under  the  supervision  of  S. 
Barrett  McCormick,  Mr.  Spitalny, 
director  of  music,  and  “ Zimmerer,” 
who  has  color  schemes  and  scenic 
production  in  charge. 


A1  Steffes,  president  of  the  Mo- 
tion Picture  Theatre  Owners  of 
Minnesota,  accompanied  by  H.  H. 
Kopald,  passed  through  Chicago 
Sunday,  en  route  to  Minneapolis 
from  New  York,  where  he  spent 
last  week.  Mr.  Steffes  did  not 


Russell  Takes  Over  Jack 
Livingston  Pictures 

Russell  produc- 
tions of  Chicago  have 
taken  over  the  distribu- 
tion of  the  Jack  Livingston 
pictures  filmed  by  the  Pre- 
muim  Productions  of  Los  An- 
geles. 

W.  D.  Russell  has  em- 
ployed Albert  Dezel,  of  the 
Master  Advertisers  Corpora- 
tion, to  plan  and  write  the 
press-books  which  will  be 
used  to  exploit  these  features. 

Jack  Livingston  has  some 
excellent  pictures  to  his  cred- 
it and  has  been  recently 
starred  in  several  Fox  pro- 
ductions. 


divulge  what  his  errand  had  been 
in  New  York,  but  we  understand 
that  while  there  he  had  more  than 
one  conference  with  Will  Hays. 


John  S.  Clark,  general  manager 
of  Herald  Productions,  was  a Chi- 
cago visitor  this  week  in  the  inter- 
ests of  “ The  Isle  of  Love,”  featur- 
ing Julian  Eltinge  and  Rodolph 
Valentino,  which  is  being  dis- 
tributed in  the  state  right  field  by 
his  company.  Mr.  Clark,  after  re- 
maining several  days  in  Chicago, 
will  visit  Minneapolis,  Ohio  cities, 
Kansas  City  and  Denver.  Eastern 
territory  is  showing  a decided  im- 
provement, according  to  Mr.  Clark, 
and  reports  from  points  through 
the  west  are  also  encouraging,  he 
states. 


W.  D.  Russell,  head  of  Russells 
Productions,  was  scheduled  to  leave 
for  Portland  this  week  on  a flying 
visit  to  the  Livingston  studios 
there.  Russells  Productions  re- 
cently contracted  to  distribute  the 
Livingston  short  reelers  and  Mr. 
Russell  will  confer  with  executives 
of  the  producing  company  during 
his  visit  to  the  west 


Andrew  Karzas  has  secured  the 
services  of  Pat  Campbell  as  adver- 
tising and  exploitation  manager  for 
his  Woodlawn  and  other  theatres. 
Mr.  Campbell  formerly  was  con- 
nected with  the  exploitation  de- 
partment of  United  Artists. 


The  Orpheum  is  now  under  the 
management  of  Sig  Faller,  former- 
ly manager  of  one  of  the  other 
Jones,  Linick  & Schaefer  houses, 
the  Bijou  Dream. 


Tony  Arado,  formerly  owner  of 
the  New  Era  and  Lawndale  the- 
atres, has  formed  a partnership 
with  his  nephew,  A.  Arado,  and 
and  purchased  the  New  Albany  the- 
atre at  3317  Montrose  avenue,  and 
the  New  Home  at  Elston  and  Mon- 
trose. Extensive  decorations  and 
repairs  will  be  made  immediately. 
These  houses  formerly  were  owned 
by  George  Bromley.  According  to 
Salesman  H.'  W.  Tracy,  of  Vita- 
graph,  the  Arados  have  just  con- 
tracted for  all  Vitagraph’s  new 
service. 


Louis  Bloom,  who  formerly 
owned  the  old  Royal  on  North 
Clark  street,  has  purchased  the 
Ideal  theatre  on  North  avenue, 
from  Phil  Banowitz,  who  also  owns 
the  Harmony  and  California  the- 
atres. 


One  of  the  features  of  the  open- 
ing of  the  new  McVicker’s  theatre, 
will  be  the  complete  billboard 
campaign,  which  will  be  launched 
by  Famous  Players-Lasky,  an- 
nouncing the  Paramount  features 
to  be  played  at  this  house. 


1768 


Motion  Picture  N e w a [ 


Exhibitor  Reports  in  Percentages 


Individual  Opinions  on  Features  Averaged  by  Use  of  Key  Rating' 


Number  Enter ■ Box 
of  tuinment  Office 
Reports  Value  Value 


AMERICAN  RELEASING 


Belle  of  Alaska...., 

62 

57 

Cardigan . , 

68 

63 

Great  Alone,  The 

. . 12 

58 

58 

My  Old  Kentucky  Home.  . . 

..  20 

65 

65 

Sisters  

70 

62 

ASSOCIATED  EXHIBITORS 

Don’t  Doubt  Your  Wife 

10 

65 

62 

Grandma’s  Boy  

20 

75 

75 

Real  Adventure,  The 

10 

64 

60 

Woman  Wake  Up 

26 

62 

56 

FAMOUS  PLAYERS 

Across  the  Continent 

42 

69 

72 

Bachelor  Daddy,  A 

49 

69 

69 

Beauty  Shop,  The 

10 

60 

53 

Beauty’s  Worth  

21 

70 

70 

Beyond  the  Rocks 

65 

71 

71 

Bobbed  Hair  

23 

39 

43 

Bonded  Woman,  The 

10 

60 

64 

Boomerang  Bill  

34 

70 

63 

Borderland  

14 

72 

67 

Bought  and  Paid  For 

32 

71 

69 

Cradle,  The  

22 

67 

59 

Crimson  Challenge,  The 

23 

64 

60 

Dancin’  Fool,  The 

12 

70 

59 

Dictator,  The  

25 

70 

70 

Fighting  Chance  

11 

64 

57 

Find  the  Woman.  . 

22 

63 

57 

Fool’s  Paradise  

81 

76 

74 

For  the  Defense 

15 

60 

57 

Game  Chicken,  A 

20 

66 

61 

Good  Provider,  The 

35 

70 

73 

Green  Temptation,  The 

40 

68 

66 

Heart  Specialist,  The 

13 

62 

64 

Her  Gilded  Cage •• 

14 

70 

66 

Her  Husband’s  Trade  Mark.. 

43 

70 

69 

Her  Own  Money 

23 

69 

68 

Homespun  Vamp,  A 

10 

70 

70 

If  You  Believe  It,  It's  So  ... 

23 

67 

68 

Is  Matrimony  a Failure? 

35 

69 

68 

Law  and  the  Woman,  The... 

32 

72 

66 

Love’s  Boomerang  

15 

60 

53 

Loves  of  Pharoah 

IS 

68 

63 

Man  From  Home,  The....... 

23 

69 

64 

Man  Unconquerable,  The 

26 

69 

66 

Moran  of  the  Lady  Letty 

54 

72 

69 

Nancy  From  Nowhere 

22 

59 

63 

Nice  People  . 

17 

70 

73 

North  of  the  Rio  Grande 

33 

67 

64 

One  Glorious  Day 

37 

61 

60 

Ordeal,  The  

30 

60 

58 

Our  Leading  Citizen 

23 

69 

73 

Over  the  Border 

26 

62 

61 

Peter  Ibbetson  

53 

69 

64 

Red  Peacock,  The 

11 

55 

50 

Saturday  Night  

61 

76 

64 

Sleep  Walker,  The 

15 

66 

60 

South  of  Suva 

13 

66 

62 

Three  Live  Ghosts 

46 

70 

63 

Through  a Glass  Window.... 

13 

66 

56 

Travelin’  On  

29 

61 

64 

Truthful  Liar,  The 

12 

59 

55 

Virginia  Courtship,  A ....  

11 

63 

56 

While  Satan  Sleeps 

12 

60 

67 

Woman  Who  Walked  Alone, 

The  . 

36 

68 

69 

World’s  Champion,  The...... 

41 

67 

67 

Young  Diana,  The 

10 

65 

59 

F.  B.  O. 

Beyond  u < Rainbow 

27 

69 

66 

Boy  Crazy  

19 

67 

65 

Call  of  Home.  The 

15 

72 

62 

Gay  and  Devilish 

10 

65 

62 

Glory  of  Clementina,  The 

13 

64 

63 

In  the  Name  of  the  Law 

15 

70 

68 

Queen  of  the  Turf 

23 

56 

52 

Son  of  the  Wolf,  The 

11 

59 

60 

Vermilion  Pencil,  The 

16 

66 

62 

Ratings  on  Features 
Explained 

Exhibitor  Reports  in  Percentages  is  the 
result  of  giving  figure  ratings  to  word 
box  office  and  entertainment  value  re- 
ports from  exhibitors,  and  by  arithmetic 
reducing  the  total  number  of  reports  to 
percentages. 

The  key  ratings  accepted  for  use  are: 
Poor  Fair  Average  Good  Big 

20%  40%  50%  • 70%  100% 

To  arrive  at  the  rating  of  a picture,  the 
number  of  reports  at  each  individual  rat- 
ing are  multiplied  by  the  key  rating  per- 
centage, the  whole  is  totaled  and  the 
sum  obtained  divided  by  the  total  num- 
ber of  reports  received. 

The  rating  is  applied  separately  to  the 
box  office  and  entertainment  value  re- 
lated by  each  report. 

No  picture  will  be  included  in  the  list 
which  does  not  receive  at  least  ten  re- 
ports except  on  features  just  released. 


Number  Enter-  Box 


of  tuinment  Office 


FIRST  NATIONAL 

Reports 

Value 

Value 

Crossroads  of  New  York.. 

...  IS 

70 

72 

Deuce  of  Spades 

63 

59 

Domestic  Relations  

...  10 

62 

62 

Fools  First  

70 

64 

Gas,  Oil  and  Water 

...  IS 

59 

63 

Hurricane’s  Gal  

...  26 

70 

68 

Infidel,  The  

57 

58 

Invisible  Fear,  The 

. . . 33 

57 

57 

One  Clear  Call 

. . . 35 

66 

64 

Penrod  

. . . 51 

72 

73 

Polly  of  the  Follies 

. . . 58 

73 

69 

Primitive  Lover,  The 

68 

71 

Question  of  Honor 

...  27 

67 

62 

Red  Hot  Romance 

55 

64 

Rose  of  the  Sea 

...  10 

63 

55 

Seventh  Day,  The 

...  38 

65 

61 

Smilin’  Thru  

. . . 98 

78 

75 

Sonny  

71 

76 

Trouble  . . 

71 

74 

Wife  Against  Wife 

. . . 21 

52 

48 

Woman  Gives,  The 

. . . 10 

59 

49 

Woman  He  Married,  The.  . 

. . . 16 

61 

52 

Woman’s  Side,  The.  

57 

49 

FOX 

Arabian  Love  

. . 37 

61 

62 

Broadway  Peacock  

. . 18 

54 

52 

Chasing  the  Moon 

■ 49 

65 

68 

Fighting  Streak,  The 

. . 17 

66 

68 

For  Big  Stakes 

. . 10 

70 

67 

Iron  to  Gold 

65 

62 

Monte  Cristo  

70 

70 

Pardon  My  Nerve 

. . 22 

70 

67 

Ragged  Heiress,  The 

65 

53 

Rough  Shod  

67 

64 

Shackles  of  Gold 

. . 15 

57 

52 

Stage  Romance  

. . 38 

52 

49 

Strange  Idols  

. . 18 

57 

52 

Strength  of  the  Pines 

. . 13 

65 

61 

Up  and  Going . 

. . 31 

67 

64 

Western  Speed  

. . 20 

68 

66 

Without  Fear  

. . 13 

57 

54 

GOLDVTYN 

Come  On  Over.  . . . . 

. . 38 

69 

68 

Dust  Flower,  The 

. . 10 

68 

61 

Golden  Dreams  

. . 11 

67 

71 

Head  Over  Heels 

. . 11 

58 

56 

Mr.  Barnes  of  New  York... 

. . 13 

52 

52 

Wall  Flower,  The 

. . 19 

64 

66 

Watch  Your  Step 

. . 28 

69 

59 

When  Romance  Rides 

. . 23 

70 

64 

Yellow  Men  and  Gold 

. . 27 

71 

67 

Number 

Enter- 

Box 

of 

tuinment  Olfict  1 

Reports 

V alue 

Valtul 

HODKINSON 

Free  Air  

10 

70 

65 

* 

Gray  Dawn,  The 

10 

63 

56 

Other  Women’s  Clothes 

11 

66 

63 

METRO 

Don’t  Write  Letters 

11 

54 

60 

Fascination  

47 

71 

72 

Glass  Houses  

26 

71 

70 

Golden  Gift  

15 

67 

60 

Kisses  

12 

59 

62 

Missing  Husbands  

10 

55 

55 

Right  That  Failed 

20 

66 

65 

Seeing’s  Believing 

10 

57 

54 

Sherlock  Brown  

10 

63 

63 

They  Like  ’Em  Rough 

13 

62 

60 

Turn  to  the  Right 

66 

73 

67 

BATHE 

Isle  of  Zorda 

17 

70 

70 

Nanook  of  the  North 

29 

70 

71 

PLAYGOERS 

Hills  of  Missing  Men 

12 

54 

52 

Women  Who  Wait 

10 

64 

58 

SELZNICK 

Channing  of  the  Northwest... 

13 

62 

59 

Evidence  

10 

70 

62 

Love’s  Masquerade 

10 

70 

73 

Prophet’s  Paradise 

20 

52 

53 

Reported  Missing 

56 

70 

66 

Under  Oath 

10 

73 

65 

Way  of  a Maid.  . 

35 

68 

67 

Wide  Open  Town 

10 

68 

61 

Woman  of  No  Importance.  . . . 

10 

62 

57 

STATE  RIGHTS 

1 

I Am  the  Law 

11 

70 

68 

|: 

Where  Is  My  Wandering  Boy 

Tonight?  

40 

68 

70 

| !• 

Worldly  Madonna,  A 

17 

60 

60 

Your  Best  Friend 

10 

65 

61 

UNITED  ARTISTS 

1 

Doll’s  House  

22 

62 

57' 

Fair  Lady  

16 

67 

59 

Orphans  of  the  Storm 

57 

76 

76 

UNIVERSAL 

Afraid  to  Fight 

15 

67 

67. 

Bear  Cat,  The . 

22 

64 

60 

Black  Bag,  The 

IS 

68 

57 

Dangerous  Little  Demon 

25 

67 

60 

Delicious  Little  Devil,  The... 

18 

67 

66 

Golden  Gallows  

15 

65 

59 

Headin’  West 

37 

70 

69 

Her  Night  of  Nights • 

11 

60 

60 

Kissed  

12 

70 

60 

Man  to  Man 

52 

71 

69 

Man  Under  Cover,  The  . . . . 

20 

67 

65 

Man  Who  Married  His  Own 

Wife,  The. 

17 

70 

68 

Out  of  the  Silent  North 

12 

65 

64 

Scrapper,  The  

33 

69 

66 

Second  Hand  Rose •• 

19 

65 

62 

Step  On  It. . 

19 

67 

64 

Storm,  The  

16 

70 

77  ' 

Tracked  to  Earth 

23 

70 

68 

Trap,  The  

36 

65 

611 

Trimmed  

11 

70 

65 

Wild  Honey  

70 

67 

65 

Wise  Kid,  The.  . 

22 

67 

66 

Wonderful  Wife,  The 

16 

61 

58 

VITAGRAPH 

i 

Angel  of  Crooked  Street,  The. 

12 

68 

61 

Island  Wives  

15 

66 

64 

Man  from  Downing  Street.  The 

10 

56 

51 

Prodigal  Judge,  The 

21 

69 

59 

Sheik’s  Wife,  The .... 

36 

66 

621 

Silent  Vow,  The 

10 

73 

70 : 

Too  Much  Business 

12 

68 

61 1 

Reviews  of  the  Latest  Features 


.Conducted  by  LAURENCE  REID. 


“ June  Madness  ” 


Metro — Six  Reels 

(Revieived  by  Laurence  Reid) 

■'HIS  picture  is  acted  in  Viola  Danas  best 
spirit.  Which  is  to  say  that  Metro’s  dy- 
i mic  star  fairly  bubbles  over  with  vivacity, 
'tality  and  peppery  enthusiasm.  Miss  Dana 
js  a way  of  dominating  a story.  She  cant 
•Ip  it  because  hers  is  a personality  which 
n’t  be  suppressed.  Here  she  plays  a June 
ide  who  deserts  the  groom  at  the  altar  be- 
•use  she  happens  to  be  in  love  with  another 
an.  This  idea  is  a favorite  one  with  the 
>medy  producers,  and  if  the  sponsors  of 
ature  length  pictures  find  it  adaptable  for  a 
ye  or  six  reeler,  it  is  not  our  place  to  stand 
ick  and  criticize  them,  providing  they  keep 
moving  with  creditable  high  jinks. 

“June  Madness  ” is  entertaining  even  if  it  is 
.■petitious  in  some  of  its  action.  However, 
[arry  Beaumont  has  kept  it  going.  If  you 
-member,  it  was  this  director  who  made 
Skinner’s  Dress  Suit”  such  an  enjoyable 
-eat.  The  star  frolics  about  cutting  up 
apers  until  she  has  her  way.  Mother  can’t 
o a thing  with  her.  The  girl  stumbles  in 
talking  toward  the  altar,  receives  a black 
ye,  and  disappears.  Then  she  is  locked  in 
er  room  and  escapes  through  the  window, 
’his  is  an  old  device,  a good  deal  shop-worn 
iow,  but  it  suffices  in  keeping  the  pep  in  the 
licture.  We  next  see  the  young  flapper  pur- 
uing  the  right  man,  who  happens  to  be  a jazz 
Orchestra  leader  at  a road-house.  The  fol- 
owing  scene  calls  for  a rich  cabaret  set  and 
he  star  showing  her  talent  as  a dancer.  The 
egular  artist  is  absent  so  she  executes  a few 
iriginal  steps  of  her  own. 

ISo  it  is  on  with  the  dance  until  mamma 
irrives — at  which  moment  the  climax  appears 
with  a deal  of  frenzied  rushing  around  the 
dace.  In  the  end  the  girl  elopes  with  the 
i nusician — who  has  applied  cave-man  tactics 
Mto  make  her  submit  to  his  scheme  of  romance. 

1 The  picture  is  cleverly  mounted,  every  detail 
| being  in  harmony  with  the  plot  and  charac- 
ters. A society  comedy-romance,  it  sparkles 
with  paprika  without  exacting  any  demands 
upon  the  spectator’s  imagination.  Bryant 
: Washburn  under  the  guidance  of  Beaumont 
1 again,  makes  a good  impression.  The  piece 
’ will  be  enjoyed  by  your  patrons. 


The  Cast 

Clytie  Whitmore ..Viola  Dana 

Kon  Pauling Bryant  Washburn 

Cadbury  Todd,  2d Gerald  Pring 

Hamilton  Peeko Leon  Barry 

Mrs.  Whitmore Eugenie  Besserer 

)!penetti Snitz  Edwards 

I Mamie  O’Gallagher  (Sonora) Anita  Fraser 

I I By  Crosby  George.  Directed  by  Harry  Beau- 
mont. Photographed  by  John  Arnold.  Pro- 
duced by  Metro. 


The  Story — Rich  society  girl  is  sold  to  high- 
est bidder  by  mercenary  mother.  She  rebels 
when  walking  up  the  aisle  to  the  altar  and 
escapes.  When  she  is  locked  in  her  room,  she 
escapes  and  joins  her  romantic  lover  who  leads 
a jazz  orchestra  in  road-house.  They  succeed 
in  eloping  and  eventually  receive  the  family 


blessing. 

Classification — Polite  romantic  comedy  cut 
according  to  the  Viola  Dana  pattern. 


Production  Highlights — The  society  sets,  giv- 
ing an  atmosphere  of  good  taste.  1 he  cabaret 
scene  when  star  and  leading  man  hold  the  spot- 
light. The  elopement.  The  scene  at  altar  when 
bride  runs  away. 


Exploitation  Angles — Play  up  the  romantic 
angle.  Get  out  teasers  telling  of  the  pep  and 
vivacity  of  the  modern  girl  who  delights  in 


having  a good  time. 


“ The  Cub  Reporter  ” 

Ph.  Goldstone-State  Rights — Five  Reels 
(Reviewed  by  Laurence  Reid) 

IF  they  hadn’t  put  on  such  an  obvious  title 
for  this  picture  it  would  carry  more  sus- 
pensive value.  No  sooner  are  the  opening 
scenes  flashed  than  you  know  just  how  every- 
thing will  develop.  The  picture  does  not 
carry  so  much  story  interest  as  it  does  a 
series  of  stunts  which  the  athletic  Richard 
Talmadge  executes  with  speed  and  precision. 
It  is  nothing  but  a vehicle  for  the  display  of 
this  acrobatic  talent. 

We  first  discover  him  attempting  to  obtain 
an  interview  with  the  owner  of  a famous 
jewel.  He  commandeers  a taxi  and  pursues 
the  girl — and  the  action  is  off.  Traffic  reg- 
ulations hold  up  his  cab,  so  he  jumps  to  the 
roof  of  a passing  trolley,  and  follows  with  a 
leap  into  the  tonneau  of  a passing  machine. 
It  is  no  time  at  all  before  he  succeeds  in 
hopping  into  the  girl’s  cab.  His  feats  of 
agility  keep  on  apace,  balanced  here  and  there 
with  some  fair  comedy  touches.  The  reporter 
has  trouble  getting  into  the  girl’s  house  where 
a social  event  is  occupying  her  attention.  He 
uses  several  methods  but  finally  gains  ad- 
mittance with  a set  of  false  whiskers. 

The  plot  works  itself  out  when  a couple  of 
Orientals  are  determined  to  gain  possession 
of  the  jewel  for  a mandarin.  Finding  their 
work  becoming  hot  and  heavy  they  kidnap 
the  heroine.  But  the  reporter  follows,  cap- 
tures the  gem  and  rescues  the  girl.  And  so 
it  is  over.  Since  it  is  only  a vehicle,  it  lives 
up  to  the  stunt  idea.  Consequently  Talmadge 
will  likely  win  admiration  for  his  acrobatic 
exploits.  There  being  no  suspense,  the  spec- 
tator is  always  ahead  of  the  story.  And  since 
the  star  formerly  doubled  for  Fairbanks,  you 
can  readiy  discover  that  he  is  following 
Doug’s  style  of  keeping  things  lively.  Jack 
Dillon  did  as  well  with  his  direction  as  the 
story  permits.  The  cast  is  capable.  The  pic- 
ture will  possibly  appeal  to  a certain  type  of 


audience. 

The  Cast 

Dick  Harvey Richard  Talmadge 

Marian  Rhodes.  - Jean  Calhoun 

Harrison  Rhodes . ■ E.  B.  Tilton 

Underworld  Crooks ....  Lewis  Mason  and  Ethel  Haller 
Mandarin W.  Hummel 


Directed  by  Jack  Dillon. 

The  Story— C ub  reporter  on  newspaper^  is 
assigned  to  big  scoop  which  concerns  locating 
a valuable  jewel.  His  work  is  cut  out  for  him, 
and  after  hazardous  exploits  he  succeeds  in 
his  task— recovering  not  only  the  gem  from,  a 
pair  of  Oriental  crooks,  but  winning  the  girl 
in  the  bargain. 

Classification — Melodramatic  vehicle  for  dis- 
play of  star’s  acrobatic  talent.  Follows  familiar 
plot — the  crook  story  and  recovery  af  a valu- 
able jewel. 

Production  Highlights — The  acrobatic  work 
of  Richard  Talmadge  who  strives  hard  to  please 
his  patrons.  Fairly  good  action. 

Exploitation  Angles— Play  up  the  title  and 
use  it  for  a teaser  campaign.  Link  up  with  the 
dailies.  Play  up  star  as  erstwhile  “ double  ” for 
Douglas  Fairbanks.  Feature  his  athletic 
prowess. 

Drawing  Power — Will  likely  please  type  of 
audience  patronizing  small  downtown  house  or 
the  neighborhood  theatre. 


“ Do  and  Dare  ” 


Fox — Five  Reels 


(Reviewed  by  Laurence  Reid) 

LIKE  the  well  advertised  shoe  polish,  Tom 
Mix  has  Two  in  One  here.  And  for  two 
or  three  reels  he  is  in  there  fighting  and  ex- 
ecuting thrills  in  dare-devilish  fashion.  Then 
the  picture  sags  while  he  turns  his  attention 
to  the  comedy.  And  as  a comedian  Tom  Mix 
is  a good  tragedian.  The  forepart  of  “ Do 
and  Dare  ” starts  out  like  an  old-fashioned 
western,  with  the  Indians  on  the  rampage, 
and  you  begin  to  sit  up  and  take  notice.  After 
a while  you  discover  that  It  is  a narrative 
within  a narrative,  told  by  an  old  man  to  his 
grandson,  the  former  being  Kit  Carson  Boone, 
an  Indian  fighter. 

The  aged  veteran  relates  how  he  rescued 
the  boy’s  grandmother  from  the  redskins  and 
married  her.  This  is  told  in  the  flash  back 
style  and  the  action  is  punctuated  with  plenty 
of  punch  and  excitement.  Particularly  well 
done  is  the  Indian  sequence — at  the  time  of 
the  attack  on  the  fort.  Again  the  raid  on 
the  Wells-Fargo  coach  stands  out  as  ex- 
tremely vivid.  But  the  moment  that  the  old 
man  is  finished  with  his  story  and  the  grand- 
son resolves  to  hunt  adventure,  the  picture 
loses  its  punch  and  develops  into  pretty  weak 
comedy. 

In  the  first  place  the  comic-opera  revolu- 
tion has  long  since  outlived  its  usefulness. 
Only  the  slapstick  comedians  can  make  use 
of  it  now.  Yet  it  is  employed  Here  for  some 
reason,  probably  to  give  Mix  a chance  to 
show  his  versatility.  We  have  seen  him  in 
the  mythical  kingdom  plot  before,  but  not 
withotit  plenty  of  melodrama.  In  this  sec- 
ondary plot  one  sees  some  helter-skelter  ac- 
tion which  reveals  aimless  fighting  and  con- 
siderable chasing.  And  to  give  it  breath, 
there  are  the  usual  assortment  of  blood- 
thirsty revolutionists  and  facetious  sub-titles. 
Yes,  he  saves  the  ruler’s  daughter.  And  her 
name  is  Juanita.  That’s  all  there  is;  there 
•isn’t  any  more. 

The  Cast 


Kit  Carson  Boone  \ 
Henry  Boone  j 

Mary  Lee 

Juanita  Sanchez 

Cordoba 

Jose  Sanchez 

General  Sanchez... 
Col.  Handy  Lee... 

Yellow  Crow 

Zita 


Tom  Mix 

. • . . Dulcie  Cooper 

Claire  Adams 

. . . Claude  Payton 

Jack  Rollins 

Hector  Sarno 

. . . .Wilbur  Higby 

Bob  Klein 

Gretchen  Hartman 


By  Marion  Brooks.  Directed  by  Edwin  Sedg- 
wick. Photographs  by  Dan  Clark.  Produced 
by  Fox. 

The  Story — Old  Indian  fighter  relates  stirring 
adventures  of  his  youth  to  his  grandson — of  the 
days  when  he  fought  Indians  and  rescued  the 
girl  who  later  became  his  wife.  The  boy,  in- 
spired to  fill  his  grand-dad’s  shoes,  hunts  for 
adventure,  too,  and  finds  it  in  a Southern  Repub- 
lic. He  is  arrested  as  a spy  but  escapes  to  save 
the  ruler’s  daughter  from  the  enemy. 

Classification — Really  two  stories  in  one.  The 
first  being  an  old-fashioned  western,  the  other 
a farcical  tale  of  a mythical  kingdom.  The 
western  is  told  in  narrative  style. 

Production  Highlights— The  Indian  scenes. 
The  raid  on  the  fort.  The  pursuit  of  the  stage- 
coach. The  fine  exteriors.  The  thrills  and 
suspense  in  the  western. 

Exploitation  Angles— You  can  mention  that 
this  is  an  old-fashioned  western  in  the  first 
part.  Tell  them  that  it  carries  plenty  of  action, 
excitement,  punch  and  suspense.  Play  up  Mix 
as  offering  several  new  thrills. 


1770 


Motion  Picture  New 


“ Deserted  at  the  Altar 
Ph.  Goldstone-State  Rights— Six  Reels 
(Reviewed  by  Laurence  Reid) 

HERE  is  a melodrama  of  yesteryear— which 
toured  up  and  down  the  country  in  the 
heyday  of  the  gallery  gods  winning  for  itself 
a generous  amount  of  plaudits,  hisses  for  the 
villain  and  tears  for  the  heroine.  Trans- 
ferred to  the  screen  it  makes  a fair  enter- 
tainment because  the  sponsors  have  had  the 
foresight  to  humanize  it  in  every  way  possi- 
ble. As  the  title  indicates  the  story  hinges 
upon  the  desertion,  which  is  reached  at  the 
climax.  Interspersed  with  the  truly  rural 
touches,  the  back  country  characterization, 
are  some  melodramatic  scenes  typical  of  the 
old  school  type  of  heroics.  But  they  don  t 
intrude  with  too  much  fire-works.  The  story 
simply  goes  along  on  its  theme,  building  inter- 
est with  a fair  degree  of  suspense  and  empha- 
sizing the  triumph  of  virtue  over  villainy. 

It  is  old  stuff,  to  be  sure.  But  there  is 
always  an  audience  for  this  type  of  plot.  Per- 
haps the  highlights  are  the  acting  by  a well 
chosen  cast,  and  a goodly  array  of  pictur- 
esque shots  which  compose  the  exteriors. 
The  harassed  heroine  will  remind  you  of  a 
day  when  Lincoln  J.  Carter,  Hal  Reid  and 
their  contemporaries  vied  with  one  another 
to  bring  “sorrer”  into  her  life— that  she 
might  conquer  in  the  end  and  find  happiness. 
Here  she  is,  folks— a little  orphan,  whose  in- 
heritance is  sought  by  the  village  skinflint 
and  his  scapegrace  son.  She  is  in  love  with 
a city  youth.  What  follows  is  the  wedding 
ceremony  and  the  disastrous  plight  of  the  girl 
at  the  altar  when  a strange  woman  with  a 
baby  in  her  arms  accuses  the  groom  of  being 
the  father. 

Thus  to  a deal  of  plotting  before  the  village 
squire  and  his  worthless  son  are  made  to 
pay  and  pay  and  pay.  The  villagers  do  not 
ring  true  in  their  vengeful  scheme  to  punish 
the  city  chap.  But  the  scene  serves  in  point- 
ing the  melodramatic  conflict.  The  skinflint 
is  exposed  as  a shyster  and  the  girl  finds 
happiness.  You  know  the  plot.  How  many 
times  have  you  seen  it?  It’s  been  a favorite 
formula  with  Bertha  M.  Clay  and  others  of 
her  sentimental  school  for  many,  many  years. 
The  cast  includes  the  dependable  Tully  Mar- 
shall who  certainly  can  act  up  “ mean  ” as 
the  squire,  Bessie  Love  as  the  pathetic  or- 
phan, Barbara  Tennant  and  Eulalie  Jensen. 

The  Cast 


The  Country  Girl . . 
The  Other  Woman 

The  Teacher 

The  City  Chap.  . . . 
The  Other  Man... 

The  Boy 

The  Squire 

The  Minister 

The  Mob  Leader.. 

The  Sheriff 

The  Gossip 

The  Dog 


Bessie  Love 

.Barbara  Tennant 
. . Eulalie  Jensen 
. . . .William  Scott 

Fred  Kelsey 

Frankie  Lee 

...Tully  Marshall 
. . . .Wade  Boutler 

Les  Bates 

Edward  McQuade 
. . . Helen  Howard 
Queenie 


Adapted  From  Pierce  Kingsley’s  Stage  Play 
and  Grace  Miller  White's  Book.  Directed  by 
William  K.  Howard  and  A.  Kelley.  Photog- 
raphy by  Glen  McWilliams  and  John  Meigle. 

The  Story — Orphan  girl’s  inheritance  is 
sought  by  squire  and  his  worthless  son,  with 
whom  she  lives.  Along  comes  city  chap  and 
girl  falls  in  love.  When  she  is  about  to  be 
married,  a strange  woman  confronts  the  youth 
as  the  father  of  her  babe.  The  angry  villagers 
becoming  wrathful,  seek  to  punish  him,  but 
the  woman  exonerates  him  and  accuses  the 
squire  and  his  son.  Happiness  for  the  girl. 

Classification  — Old-school  melodrama  of 
triumph  of  virtue  over  villainy.  Pathos,  ro- 
mance, hate  and  love  dished  up  here. 

Production  Highlights — The  scene  of  the  de- 
sertion at  the  altar.  Scene  when  squire  is  ex- 
posed. Work  of  Bessie  Love  and  Tully 
Marshall.  The  exteriors. 

Exploitation  Angles — Most  of  the  old  timers 
have  doubtless  seen  this  picture  as  a play.  Get 
after  this  crowd.  Tell  them  that  a human  in- 
terest story  is  coming.  Play  up  the  title  and 
the  cast. 

Drawing  Power — Sophisticated  city  audiences 
may  not  like  it.  But  get  after  the  old  timers. 


Scene  from  "In  the  Night,”  released  on  the 
independent  market  through  Producers  Security 

Corp. 

44  Head  Hunters  of  the  South  Seas  ” 
Associated  Exhibitors — Five  Reels 
( Reviewed  by  Charles  Larkin) 

SEEKERS  after  novelty,  something  differ- 
ent, in  film  entertainment,  stop  here.  All 
praise  to  Martin  Johnson  and  his  plucky  little 
better  half  for  these  startling  pictures  of  life 
in  the  darkest  of  the  South  Sea  islands.  As 
an  educative  as  well  as  entertaining  offering, 
these  5,000  feet  of  film  are  just  about  the  best 
we’ve  seen  in  many  months.  To  be  taken 
into  a land  where  life  is  at  the  same  stage  of 
development  as  it  was  in  our  own  race  thous- 
ands of  years  ago,  and  there  shown  its  won- 
ders, thrills,  yes,  even  horrors,  without  dan- 
gers attending  the  “ shooting  ” of  these  re- 
markable views,  is  an  experience  indeed. 

The  pictures  show  us  again  old  Chief  Nag- 
apate,  who  a few  years  ago  was  host  to  the 
Johnsons,  holding  them  in  captivity  as  a 
special  mark  of  favor  and  almost  putting 
them  on  the  menu  for  the  tribe’s  next  meal. 
Undaunted  by  the  former  experience  the  cou- 
ple re-entered  the  land  of  the  Big  Numbers 
tribe  and  then  penetrated  Malekula,  the  dark- 
est of  the  islands.  The  result  of  the  visit  is 
a series  of  films  that  picture  for  modern  day 
audiences  scenes  which  prove  beyond  a doubt 
that  Darwin  was  right.  We  are  also  shown 
some  unusual  views  of  the  inhabitants  of  the 
island  of  Santo,  strange  diminutive  people 
with  a mental  development  that  is  just  about 
zero. 

Hair  dressers  will  delight  in  the  styles  for 
women  as  adopted  by  these  dark  skinned 
maidens  of  jungleland.  But  they  will  prob- 
ably have  difficulty  in  getting  them  popular- 
ized with  our  flappers.  The  scenic  back- 
grounds are  a treat  in  themselves.  The  pic- 
ture closes  with  a view  of  a volcano  eruption. 

The  photography,  considering  the  difficul- 
ties under  which  the  cameraman  worked,  is 
marvelous.  Exhibitors  should  encourage  this 
sort  of  work  by  hanging  up  new  booking 
records  on  the  picture.  It  certainly  deserves 
support. 

The  Cast 

Chief  Nagapate 
Tribesmen 
Martin  Johnson 
Mrs.  Martin  Johnson 
Jungle  Maidens 

Edited  and  Titled  by  Arthur  Hoerl. 

The  Story — No  story  in  a sense  of  being  fic- 
tion. Treats  of  the  explorations  in  the  jungle 
lands  of  the  South  Seas  by  Mr.  and  Mrs.  Martin 
Johnson. 

Classification — Instructive  novelty  of  life  in 
the  darkest  of  the  South  Sea  Islands. 

Production  Highlights— The  strange  people 
— their  manners  and  customs.  The  scenic  back- 
grounds. The  fine  photography.  The  educa- 
tional value. 

Exploitation  Angles—  Play  this  up  as  a dis- 
tinct novelty — something  entirely  different.  Go 
after  the  schools  and  colleges  and  women’s 
clubs.  Put  »n  your  atmosphere  suggestive  of 
the  picture. 

Drazving  Power — This  will  draw  if  people 
want  to  see  a real  novelty — if  they  are  “ fed 
up  ” on  story  plays.  Deserves  support.  The 
crowd,  once  in  the  theatre,  will  likely  advertise 
it  by  word  of  mouth.  The  thing  is  to  get 
them  in.  . 


44  The  Long  Chance  ” 
Universal — Five  Reels 
( Reviewed  by  Laurence  Reid) 


THIS  plot  covers  familiar  ground,  takii  ; 

you  back  to  a favorite  pattern  which  fe 
tures  the  attempt  of  an  unscrupulous  man  i 
wealth  to  stake  a claim  on  a dead  prospe 
tor’s  lost  mine.  The  story  is  well  told,  u 
covering  a generous  sample  of  human  int<  I 
est,  a note  of  romance  and  some  melodi  1 
matic  moments  which  concern  an  excitii 
pistol  duel  on  the  street,  and  the  attempt  j 
assassination  of  the  hero.  Perhaps  the  path  1 
is  over-emphasized,  for  we  see  an  elder  , 
mother  dying  and  placing  her  daughter  j 
the  care  of  a so-called  bad  man,  whose  sen  ! 
of  protection  is  so  strong  that  he  eventual  < 
becomes  involved  in  the  above-mention  j 
duel  and  dies  from  his  wound. 

The  picture  is  deserving  of  patronage 
for  no  other  reason  that  it  brings  Henry 
Walthall  back  to  the  screen  in  a role  whit 
he  plays  with  his  customary  finesse  and  pois 
No  actor  is  better  equipped  to  express  pathc 
And  with  whitened  hair  and  sensitive  fe 
tures,  he  makes  the  gambler  truly  picturesqi 
— not  a blustering  gambler  but  a man  who 
quiet  manner  and  determined  look  bespea. 
evil  for  anyone  crossing  him.  The  hero  is  n 
played  so  well.  Ralph  Graves  uses  a read 
made  smile,  although  when  he  gets  into  f j 
work  he  gives  a good  account  of  himself.  I 
saves  the  girl  from  a group  of  thugs  and  ] 
injured.  This  paves  the  way  for  the  romanc 
Meanwhile  he  is  being  shadowed  by  an  emi 
sary  of  the  wealthy  villain  whose  purpose 
to  use  the  youth  to  win  the  good  graces 
the  girl  so  as  to  gain  easy  title  to  her  pr 
perty.  The  boy  is  unaware  of  such  duplicit 
So,  it  is  a fight  to  stave  off  the  brutal  thi 
who  shadows  him.  The  hireling  emplo; 
strong  words  derogatory  of  the  girl’s  cha 
acter.  And  this  brings  forth  the  street  duel 
a thrilling  moment.  Walthall  does  this 
magnificent  fashion — without  the  least  displ; 
of  heroics. 

In  the  end  the  girl  is  placed  in  the  youth 
care  and  happiness  is  before  them.  A straigh 
forward  story,  building  well  to  its  conclush 
— not  releasing  a great  amount  of  action,  b 
rather  relying  upon  the  heart  interest  ai 
human  incident.  Margery  Daw  makes  i 
appealing  heroine  and  Jack  Curtis,  a hea' 
who  compels  your  attention.  A better  ty 
of  western  is  “ The  Long  Chance.”  We  a 
inclined  to  think  you’ll  agree  with  us. 


The  Cast 


John  Corbaly 

“ Boston  ” 

T.  Morgan  Carey... 

Sam  Singer 

Harley  P.  Hennage. 

Bob  McGraw 

Kate  Corbaly 

Dana  Corbaly 

“ Borax  ” O Rourke 

Soft  Wind 

Dr.  Taylor 


..Leonard  Claphs 

Boyd  Ira 

■ . Boyd  Ira 
. . .William  Bertrj 
.Henry  B.  Walth 

Ralph  Grat 

Marjorie  Di 

Marjorie  D; 

Jack  Cur 

Grace  Man 

George  A.  Williai 


By  Peter  B.  Kyne.  Scenario  by  Raymoi 
Schrock.  Directed  by  Jack  Conway.  Phot 
graphed  by  Benjamin  Reynolds.  Produced  1 


Universal. 


The  Story — Widow  of  prospector  dies,  leavii 
her  daughter  in  care  of  town  gambler.  T1 
latter  promises  to  watch  over  her  careful 
Youth,  a young  miner,  arrives  in  town  and  fa 
in  love  with  girl.  He  protects  her  and  is  sh< 
Gambler  resents  insults  directed  toward  t 
heroine  and  engages  the  villain  in  a duel.  Bo 
men  die.  Girl  finds  happiness  and  her  pro 
erty  is  saved. 

Classification — Western  melodrama  revol 
ing  around  fight  to  obtain  title  to  mine.  Sor 
gunplay  and  considerable  romance. 

Production  Highlights— The  fine  acting 
Henry  B.  Walthall.  The  duel  scene.  T 
pathos  and  heart  interest.  The  local  color,  j 

Exploitation  Angles — Use  your  western  qua 
tette  to  sing  “ Jim  Along  Josie,”  etc.  Play  i 
the  author  and  tell  that  Walthall  makes  I 
appearance  in  fine  role.  Use  advance  notes  ai 
display  lines  for  a teaser  campaign. 


October  7,  1922 


1771 


44  Pink  Gods  ” 

Paramount — Six  Reels 
(Reviewed  by  Laurence  Reid) 

A RATHER  unusual  picture  is  this  “ Pink 
Gods,”  which  Penrhyn  Stanlaws  pro- 
duced for  Paramount  from  the  novel,  “ Pink 
Gods  and  Blue  Demons,”  by  Cynthia  Stock- 
ley.  The  plot  shows  the  lure  of  diamonds 
and  the  ruination  they  bring  members  of  her 
sex  if  they  allow  the  impulse  for  glittering 
gems  to  control  their  better  selves.  The  sub- 
ject matter  is  well  thought  out  and  developed 
by  the  director  in  such  a graphic  manner  that 
you  instinctively  feel  something  dreadful  is 
going  to  happen. 

Mr.  Stanlaws  has  achieved  better  results 
with  the  pictorial  side  of  the  story-  the  repro- 
duction of  the  actual  locale  looking  genuine. 
The  plot  shows  the  conflict  between  an  un- 
scrupulous man,  the  diamond  king  who  be- 
comes a knave  of  hearts,  and  a couple  of 
women,  one  of  whom  invites  disaster  and 
meets  a terrible  end  through  her  love  for  dis- 
1 play.  The  owner  is  so  determined  to  retain 
his  precious  jewels  that  if  he  discovers  any 
of  his  kaffirs  swallowing  the  diamonds  he 
sends  them  to  the  operating  room  to  have 
the  “ cracked  ice  ” removed  from  their  stom- 
achs. This  is  an  uncanny  touch  indeed. 

While  you  are  waiting  for  the  climax  the 
story  takes  up  a love  conflict.  The  woman 
who  is  favored  looks  coldly  upon  the  diamond 
king  when  she  discovers  his  brutality.  So  he 
turns  to  the  other  woman,  whose  strength  of 
character  is  not  so  apparent.  Down  in  his 
underground  palace  he  plays  at  love  using 
the  jewels  as  bait.  Meanwhile  a vengeful 
foreman  who  has  experienced  an  operation 
i,  dynamites  the  place  with  the  result  that  the 
woman  who  discovers  her  soul  suffers  a tra- 
gic death. 

There  is  a lesson  in  this  stark  drama  and 
it  grips  you  during  its  unfoldment.  Yet  there 
1 are  scenes  which  are  unusually  long  drawn 
l out — particularly  the  building  of  the  climax. 
But  take  notice  of  the  photography — the  play 
of  lights  upon  the  silhouetted  derricks,  the 
atmosphere  of  opulence  in  the  interiors,  and 
the  artistic  scheme  to  make  it  genuine.  James 
Kirkwood  plays  the  diamond  kind  with  quiet 
force  and  dignity,  while  Bebe  Daniels  has 
never  contributed  a better  performance  as  the 
woman  whose  love  for  display  brings  her  an 
; untimely  end.  Anna  Q.  Nilsson  is  the  other 
woman,  Raymond  Hatton  the  vengeful  fore- 
man. It  holds  the  interest — because  you 
don’t  know  what’s  coming. 

The  Cast 

Lorraine  Temple Bebe  Daniels 

John  Quelch,  owner  of  diamond  mines. James  Kirkwood 

Lady  Margot  Cork Anna  Q.  Nilsson 

Jim  Wingate Raymond  Hatton 

Louis  Barney,  a diamond  broker Adolphe  Menjou 

Mark  Escher Guy  Oliver 

Col.  Pat  Temple,  Lorraine’s  husband George  Cowl 

Dick  Cork,  Lady  Margot’s  son.  Arthur  Trimble 

By  Cynthia  Stockley.  Scenario  by  Sonya  Levien 
and  J.  E.  Nash.  Directed  by  Penrhyn  Stan- 
laws. Produced  by  Famous  Players. 

The  Story — Treats  of  love  for  diamonds 
among  the  feminine  sex.  Diamond  owner  in 
Kimberley  is  a harsh  employer.  He  stops  at 
nothing  to  prevent  theft.  The  women  come 
under  his  domination,  and  one  nearly  succumbs 
to  his.  blandishments.  A vengeful  foreman 
dynamites  his  palace  bringing  death  to  the 
weaker  woman,  while  the  other  is  purged  of 
his  sin. 

Classification — Unusual  melodrama  laid  at 
l Kimberley  diamond  mines.  Owner  using  his 
gems  as  bait  to  win  love. 

Production  Highlights — The  pictorial  effects 
> achieved  by  director.  The  atmosphere  of  Kim- 
berley, looking  like  the  genuine  locale.  The 
details.  The  sets.  The  acting  of  Kirkwood 
and  Bebe  Daniels. 

Exploitation  Angles — This  plot  is  unusual  and 
you  can  link  up  with  jewelers  and  department 
stores  in  advertising  their  wares  and  the  pic- 
ture. Play  up  the  lure  of  diamonds.  Mention 
the  cast. 

Drawing  Power — Good  for  high  cHss  houses. 


44  Rags  to  Riches  ” 

Warner  Bros. — Six  Reels 
(Reviewed  by  Laurence  Reid) 

HERE  is  a photoplay  combining  all  th? 

elements  which  build  smashing  returns  at 
the  box-office.  There  is  plenty  of  fun,  a good 
dash  of  romance,  some  first  rate  melodrama, 
plenty  of  spirited  action  and  suspense,  and 
slic  of  rural  humanity — which  all  assembled 
make  it  a picture  of  quality.  It  is  not  a 
misstatement  to  declare  that  it  is  Wesley 
Barry’s  best  feature,  eclipsing  “ School  Days  ” 
in  its  power  of  appeal.  It  is  a picture  which 
never  loses  its  grip  upon  the  spectator — be- 
cause it  is  honest,  straightforward  in  its  tell- 
ing, sympathetic  in  its  heart  interest,  and 
seasoned  with  sufficient  humor. 

Hail  to  the  young  star  who  has  not  reached 
that  stage  where  he  must  dominate  every 
scene.  There  is  opportunity  here  for  all. 
Hail  also  to  the  title  writer  who  has  caught 
the  true  perspective  of  youth.  He  thinks  in 
terms  of  his  own  boyhood  apparently,  be- 
cause not  a slip  is  made  to  show  this  pam- 
pered son  of  the  rich  a genuine  boy  at  heart, 
eager  and  willing  to  rough  it — to  live  down 
the  fact  that  he  is  occasionally  called  a sissy. 
Young  Wes  has  a rotten  time  living  within 
proximity  of  his  mother’s  apron  strings. 
There  is  rich  humor  in  the  palatial  home  par- 
ticularly when  the  youngster  is  practising  his 
violin  lessons.  The  music  pages  are  wide 
enough  to  hold  a copy  of  “ Diamond  Dick.” 
Then  the  boy  disappears. 

He  sees  a burglar  enter  his  home  and  ac- 
companies him  to  the  secret  den,  and  the 
parents  are  prostrated  over  the  fact  that  he  is 
kidnapped.  We  next  discover  him  in  the 

country  where  the  sun  and  outdoor  work 
brings  out  his  freckles — the  well  known  Barry 
freckles.  Wes  has  gotten  by  in  the  earlier 
reels  by  using  an  extra  heavy  portion  of  the 
“ yellow.”  The  rural  touches  are  rich  in 

mirth  and  heart  interest.  The  romance  enters 
here  when  his  burglar  guardian  falls  in  love 
with  the  adopted  daughter  of  the  sheriff.  And 
a good  time  is  being  had  by  all  when  the  de- 
tective enters  and  threatens  to  arrest  the 
youth.  But  he  turns  out  to  be  a Federal 

agent  assigned  to  capture  the  crooks  who 
have  been  spreading  terror  throughout  the 
city.  There  is  some  hokum  here.  Don’t 

hesitate.  Get  this  picture.  Then  take  your 
money  to  the  bank. 

The  Cast 

Marmaduke  Clarke .Wesley  Barry 

Dutnbell Niles  Welch 

Mary  Warde,  an  orphan ..Ruth  Renick 

The  Sheriff Russell  Simpson 

The  Sheriff’s  Wife Mrs.  Mina  D.  Redman 

Blackwell  Clarke Richard  Tucker 

Mrs.  Blackwell  Clarke ..Eulalie  Jensen 

Marmaduke’s  Governess Jane  Keckley 

Tony,  the  Wop Sam  Kaufman 

Bull Dick  Sutherland 

Louis,  the  Dope Jimmy  Quinn 

Purist’s  League  Members j “Snitz”  Edwards 

( Elaine  Manning 

By  Grace  Miller  White.  Scenario  by  William 
Nigh  and  Walter  De  Leon.  Directed  by  Wal- 
lace Worsley.  Produced  by  Warner  Bros. 
The  Story — Pampered  son  of  rich  family 
rebels  in  the  restraint  placed  upon  him  and  runs 
away  with  burglar  who  enters  the  house.  Finds 
refuge  in  hiding  place  of  crooks  and  eventually 
finds  a retreat  in  the  country  with  family  of  a 
kindly  farmer.  His  parents  locate  him  and  he 
returns  with  them.  But  he  has  brought  romance 
and  happiness  to  everyone  and  has  the  satisfac- 
tion of  feeling  like  a regular  boy. 

Classification — Human  interest  story  colored 
with  melodrama  and  romance.  Typically  Wes- 
ley Barry  story.  Plenty  of  juvenile  appeal. 

Production  Highlights — Work  of  star.  His 
appearance  with  and  without  freckles.  The 
scene  when  he  practices  his  violin  lessons.  The 
barn  dance.  The  rural  comedy  and  sentiment. 
The  fine  titling  and  direction. 

Exploitation  Angles — Suggests  all  kinds  of 
advertising.  Get  out  the  youngsters.  Stage 
children’s  matinees.  Play  up  the  title  and  run 
feature  stories.  Use  a teaser  campaign.  Play 
up  the  cast. 


41  Under  Two  Flags  ” 

Universal- Jewel — Seven  Reels 
(Reviewed  by  Laurence  Reid) 

SOME  of  the  sting  has  been  taken  out  of 
desert  pictures  since  Valentino  exchanged 
one  of  his  four  horses  for  an  Arabian  steed, 
yet  this  venerable  play  which  once  served 
Blanche  Bates  upon  the  stage,  carries  such  an 
array  of  picturesque  scenes — such  a dashing 
romance,  such  color  and  atmosphere,  such 
stirring  incident  and  compelling  character- 
ization, that  it  is  bound  to  be  met  with  public 
approval.  Tod  Browning  has  not  failed. 

All  the  spirit  of  Ouida’s  book  and  play  is 
brought  forth  in  terms  which  exact  the  ut- 
most interest.  What  if  we  are  familiar  with 
the  design — those  of  us  beyond  the  first 
throes  of  adolescence. 

The  point  is  the  desert  picture  has  become 
the  universal  favorite.  And  if  you  want  to 
find  a feminine  Valentino  you  need  look  no 
further  than  Priscilla  Dean,  whose  zest  and 
enthusiasm  for  playing  a part  for  all  it  is 
worth,  makes  not  only  her  performance  con- 
spicuously successful  but  enhances  the  play 
in  the  bargain.  She  is  the  daughter  of  the 
regiment,  this  girl  of  a Franch  father  and  an 
Arab  mother.  And  it  is  a delight  to  watch 
her  put  color  in  her  scenes.  The  moment  she 
sees  the  outcast,  Victor,  the  picture  travels  on, 
exuding  a vigorous  romance  which  builds  to 
a divine  love  through  her  magnanimous  spirit 
of  self-sacrifice. 

The  scenes  are  lavish— all  well  conceived 
and  executed.  There  has  been  no  stint  to 
make  the  offering  a real  achievement  of  its 
kind.  If  we  have  seen  a girl  from  the  East 
rescue  her  lover  from  sure  death — at  least  we 
never  have  seen  it  done  better.  Follow  her 
mad  flight  over  the  burning  sands — with  the 
Arabs  in  hot  pursuit — those  Arabs  followed 
in  turn  by  a troop  of  French  cavalry.  The 
Orient  is  ever  suggested — not  only  in  the 
intimate  details  of  life  in  Algiers  but  in  the 
barracks  of  the  soldiers.  It  is  a stirring 
sight — this  pursuit  over  the  desert — as  fine 
a sample  of  compelling  action  and  photog- 
raphy as  has  been  revealed  on  the  screen. 
And  Miss  Dean  makes  this  vivid  daughter  of 
the  regiment  a dynamic  personality,  indeed. 

It  is  spectacular  in  places,  thoroughly  in 
character  and  rich  detail.  And  the  direction 
is  well  nigh  perfect.  Perhaps  James  Kirk- 
wood should  have  enlivened  his  scenes  a trifle 
more.  John  Davidson  is  a crafty,  cunning 
sheik — more  genuine  in  appearance  than  the 
study  of  a well  advertised  star.  The  picture 
is  similar  to  “ The  Virgin  of  Stamboul,” 
though  it  carries  more  dynamics,  more  color, 
more  romance.  There  is  no  doubt  of  its 
getting  over.  Priscilla  Dean  sees  to  that. 

The  Cast 

Cigarette Priscilla  Dean 

Corporal  Victor James  Kirkwood 

Sheik  Ben  Ali  Hammed John  Davidson 

Marquis  de  Chateauroy Stuart  Holmes 

Princess  Corona Ethel  Grey  Terry 

Rake Robert  Mack 

The  Sheik’s  Aide Burton  Law 

Captain  Tollaire Albert  Pollet 

By  Ouida.  Directed  by  Tod  Browning.  Pro- 
duced by  Universal. 

Classification- — Romantic  drama  adapted  from 
Ouida’s  novel  of  same  name. 

Production  Highlights — Work  of  Priscilla 
Dean.  The  pursuit  of  girl  over  the  desert.  The 
charge  of  the  Arabs  and  the  French  cavalry. 
The  scene  when  girl  saves  her  lover  from  death. 
The  color  and  atmosphere. 

Exploitation  Angles — Go  after  this  one  and 
bill  it  as  adaptation  of  big  successes  as  a novel 
and  play.  Play  up  the  star’s  personality  and  the 
fact  that  she  is  one  of  the  real  genuine 
actresses  of  the  screen.  Use  the  title.  Put  over 
a colorful  prologue  in  harmony  with  scenes  of 
picture. 


1772 


Motion  Picture  News 


MEN 

A N D 

EVENTS  IN  THE  FILM  CENTRES 

Wi 

ti 

5 

1 “1 

N 

lews”  Correspondents 

ITEMS 

OF 

THE  EXCHANGES  AND  THEATRES 

With  Cleveland’s  Branches 


St.  Louis  Personals 

Fred  L.  Cornwell,  owner  of  the 
Delmonte  Theatre,  will  turn  over 
his  theatre  during  the  week  of  No- 
vember 12th  to  18th  to  assist  Father 
Caesar  Spigardi’s  School  for  Italian 
Children.  The  institution  is  badly 
in  need  of  funds  to  continue  its 
good  work  among  the  Italian  chil- 
dren and  Cornwell  has  kindly  come 
to  the  rescue.  Every  cent  over  and 
above  actual  expenses  will  be 
handed  over  to  the  Italian  padre,  it 
is  stated.  A special  program  is  be- 
ing arranged. 

Eli  Gory  of  Dorchester,  111.,  plans 
to  rebuild  his  theatre  at  Wilson- 
ville,  111.,  which  was  destroyed  by 
fire  on  September  10,  with  a loss 
of  $25,000.  The  new  house  was 
about  ready  to  open.  It  was  a se- 
vere blow  to  Gory  but  he  pluckily 
declines  to  be  discouraged. 


Messrs.  Tom  Reed  and  J.  Yemm 
of  the  Reed,  Yemm  & Hayes  Cir- 
cuit, which  operates  a number  of 
houses  in  the  vicinity  of  Duquoin, 
111.,  were  St.  Louis  visitors  of  the 
week.  Tom  motored  up  Monday 
to  see  the  Little  World  Series  be- 
tween the  New  York  Yankees  and 
St.  Louis  Browns.  With  some 
29,000  St.  Louisians  he  was  heart- 
broken when  the  invaders  rallied  in 
the  ninth  and  snatched  a 3 to  2 vic- 
tory by  scoring  two  runs. 

Vernon  Coffman,  manager  of  the 
Lyric  Theatre,  Mowequa,  111.,  was 
a caller  at  Enterprise  during  the 
week. 


Toe  Lyman  of  the  Princess, 
White  Hall,  111.,  was  seen  along 
Picture  Row. 


F.  J.  Pratt  of  Fulton,  Mo., 
dropped  in  for  some  sure-shot  fea- 
tures and  real  comedies. 


Bob  Cluster  of  Johnston  City, 
also  was  in  during  the  week. 


Henri  Chouteau,  wealthy  St. 
Louis  capitalist,  has  purchased  the 
Odeon  Theatre  and  office  building 
from  James  Wilson  for  a considera- 
tion not  revealed.  Revenue  stamps 
indicated  that  Wilson’s  equity  in 
the  structure  and  ground  was  in 
excess  of  $300,000.  The  Odeon  is 
located  on  Grand  boulevard  near 
Finney  avenue. 

Tn  front  there  is  a five  story  of- 
fice building  used  mostly  by  music 
schools,  Masonic  lodges  and  other 
fraternal  bodies.  There  are  sev- 
eral small  recital  and  lodge  halls  in 
the  structure.  The  theatre.  which 
accommodates  1,937  persons  in  the 
parquet  and  balcony,  is  on  the  rear 
of  the  lot.  It  is  the  home  of  the 
St.  Louis  Symphony  Orchestra  and 
is  also  used  for  concerts  and  recitals 
by  the  better-known  singers  and 
musicians. 


NAT  BARACH,  recently  ap- 
pointed local  Goldwyn  branch 
manager,  has  been  using  his  time 
to  good  advantage.  In  the  week 
that  he  has  been  in  Cleveland  he 
has  closed  with  Loew’s  Ohio  The- 
atres for  “ Sherlock  Holmes  ” to 
play  the  Allen  theatre  the  week  of 
October  9th,  and  for  “ Remem- 
brance ” to  play  the  Allen  the  week 
of  October  22nd.  “ Remembrance  ” 
is  also  booked  to  play  the  Pantheon, 
Toledo,  and  will  be  sold  solid  to  all 
the  key  cities  by  the  end  of  the 
week. 


H.  W.  Starrett  has  risen  from 
the  Goldwyn  ranks  of  salesman  to 
the  position  of  assistant  manager 
of  the  Cleveland  office.  Formal  in- 
stallation took  place  last  Monday. 


Charles  Loewenberg  has  come 
out  of  the  effete  East,  where  he  was 
associated  with  the  Fox  Film  Cor- 
poration, to  ally  himself  with  the 
Cleveland  Goldwyn  outfit. 


Mark  Goldman,  late  manager  of 
the  Cleveland  F.  B.  O.  exchange, 
has  just  been  appointed  manager  of 
the  local  Select  exchange.  Gold- 
man got  right  into  harness  and  has 
spent  the  week  visiting  exhibitors 
out  in  the  territory. 


A1  Kaufman  is  another  New 
Yorker,  who  has  joined  the  local 
film  colony.  Kaufman  now  an- 
swers to  the  description  of  Univer- 


In  St.  Louis’ 

UNIVERSAL  plans  to  re-open 
the  Rivoli  theatre,  6th  St.  near 
Olive  St.,  about  October  22nd.  The 
house,  which  has  been  known  for 
years  as  the  Royal  theatre,  was  pur- 
chased recently  from  Harry  Koplar. 
The  price  and  remodeling  totaled 
$75,000.  The  entire  front  has  been 
changed  while  the  auditorium  has 
been  greatly  enlarged.  The  Rivoli 
will  be  used  as  a first  run  house  for 
Universal  pictures.  The  Rivoli 
Theatre  Company,  a $30,000  cor- 
poration. has  been  organized  by 
Barney  Rosenthal,  R.  G.  Taylor  and 
Nat  Steinberg  to  operate  the  Rivoli. 

Nat  Koplar  is  building  a new  film 
exchange  to  house  the  Film  Book- 
ing Offices  St.  Louis  branch  in  the 
3300  block  on  Olive  St.  It  will  be 
ready  for  occupancy  about  Decem- 
ber 1.  To  acquaint  the  clients  of 
F.  B.  O.  with  the  new  location  Tom 
McKean,  city  salesman,  has  taken 
desk  space  in  the  Fulco-Schaefer 
Supply  House,  3301  Olive  St.,  across 
the  street  from  the  new  exchange. 

The  W.  W.  Hodkinson  exchange 
will  move  into  the  old  Metro  quar- 
ters in  the  Plaza  Hotel  Building  in 


sal  exploitation  specialist  covering 
the  northern  Ohio  territory. 


E.  V.  Lister  thinks  its  easier  to 
sell  Universal  film  product  than 
Velle  automobiles.  That's  why  he’s 
joined  the  Cleveland  Universal 
sales  force. 


Matthew  Schiesel  has  resigned  as 
office  manager  of  the  local  Hodkin- 
son office.  L.  B.  Solether,  one-time 
prominent  exhibitor  of  Toledo,  has 
been  named  to  succeed  Schiesel. 
Solether  formerly  owned  three 
prominent  picture  houses  in  Toledo. 
He  has  sold  them  all,  and  is  now 
interested  only  in  the  sale  of  cel- 
luloid. 


Henry  Fleming  has  transferred 
his  duties  from  the  Cleveland  Pathe 
office  where  he  was  booker,  to  the 
local  Hodkinson  office  in  the  same 
capacity. 


J.  L.  Kempner  of  Kempson  Pic- 
tures, and  Paul  Bush,  vice-presi- 
dent of  the  same  organization,  were 
in  Cleveland  several  days  during 
the  week  just  passed.  They  are 
handling  reissues  on  Norma  and 
Constance  Tulmadge  pictures,  Alice 
Brady  and  Clara  Kimball  Young. 


Helen  Bell,  private  secretary  to 
Hodkinson  manager  E.  C.  Holah, 
is  now  signing  correspondence  to 
the  left  of  the  oblique  line  for 
F.  B.  O.  manager  C.  E.  Penrod. 


Film  District 

about  ten  days.  The  office  is  being 
entirely  remodeled  and  redecorated. 
New  vaults  are  also  being  installed. 
(With  changes  and  improvements  be- 
ing made  in  the  Goldwyn  office  ad- 
joining the  work  will  cost  approx- 
imately $5,000.  Under  the  changed 
plans  Goldwyn  and  Hodkinson 
will  have  the  same  front  stairs 
leading  into  Lindell  boulevard. 

Nat  Steinberg  of  the  Universal 
organization  has  been  laid  up  for 
several  days  with  a severe  cold. 

George  Ware,  Vitagraph  manager, 
attended  a meeting  of  the  central 
district  branch  managers  at  Kansas 
City  Sunday,  September  24.  J.  M. 
Duncan,  division  manager,  presided. 

F.  J.  McConnell,  general  manager 
of  the  serial  department  for  Uni- 
versal, spent  the  early  part  of  the 
past  week  in  St.  Louis.  He  departed 
Wednesday  evening  for  Cincinnati. 
His  special  mission  was  to  boost 
“ Tn  the  Days  of  Buffalo  Bill.” 

District  Manager  Le  Beam  of 
Paramount,  whose  headquarters  are 
in  Kansas  City,  dropped  in  on  R.  J. 
McManus,  local  manager,  during 
the  week. 


Cleveland  News 

M.  B.  Horwitz,  head  of  the 
Washington  Circuit  of  theatres  in 
Cleveland,  announces  a change  in 
policy  at  the  Globe  theatre,  Wood- 
land Ave.  and  East  55th  St.  He  has 
secured  the  T.  O.  B.  A.  franchise, 
and  beginning  next  week  will  show 
five  acts  of  colored  vaudeville  and 
feature  pictures.  Prices  will  be  25c 
for  adults  and  10c  for  children.  The 
Globe  has  1,000  seats.  It  has  been 
variously  a straight  picture  house 
and  a Yiddish  theatre.  The  changes 
of  policy  have  been  due  to  a con- 
stant change  in  the  neighborhood 
population.  It  is  thought  that  this 
latest  policy  will  aid  other  nearby 
motion  picture  theatres. 


Andrew  Cobe,  manager  of  Uni- 
versal’s Central  theatre,  New  York, 
paid  Cleveland  a flying  trip  this 
week,  and  stopped  in  to  give  Uni- 
versal’s Standard  theatre,  Cleve- 
land, the  once-over. 


Announcement  was  made  this 
week  that  Shubert  vaudeville  has 
been  booked  to  show  at  Loew’s 
State  theatre,  Cleveland.  The 
change  from  big  feature  photoplay 
productions  to  big  time  vaudeville 
becomes  effective  immediately.  Shu- 
bert vaudeville  opens  at  the  State 
Sunday,  September  23,  and  will  con- 
tinue during  the  entire  season. 

Loew’s  State  theatre  was  built 
a year  and  a half  ago,  at  a cost  of 
several  million  dollars.  It  has 
3,700  seats,  and  every  latest  equip- 
ment for  the  proper  projection  of 
motion  pictures.  At  the  time  it  was 
opened,  it  was  said  to  be  the  finest 
picture  house  in  the  country. 

The  State  theatre  has  always 
maintained  a straight  picture  policy. 
It  opened  the  present  fall  season 
under  a picture  policy.  It  is  now 
announced  that  all  pictures  booked 
to  appear  at  the  State  will  be  shown 
at  Loew’s  Park  theatre,  Euclid  Ave. 
and  East  105th  St. 

The  Stillman  and  Allen  remain 
under  control  of  Loews  Ohio 
theatres.  The  Stillman  has  approx- 
imately 1,200  seats  and  the  Allen 
3,800  seats. 

This  shifting  of  policies  also  en- 
tails a change  of  personnel.  Ken- 
neth Reid,  house  manager  of  the 
State  has  been  made  house  mana- 
ger of  the  Allen,  succeeding  Gene 
Ochs. 


Loew’s  Liberty  has  also  changed 
its  policy.  The  former  vaudeville 
and  picture  policy  has  been  changed 
to  a straight  picture  policy. 


October  7,  1 9 2 2 


1773 


Buffalo  Briefs 

Michael  Shea,  James  Franklin, 
Thomas  D.  Powell,  William  H. 
Northrup  and  Harry  Zimmer  are 
the  directors  of  the  newly  incor- 
porated Shea’s,  Inc.,  capitalized  at 
$100,000  for  the  purpose,  accord- 
ing to  papers  filed  in  the  office  of 
the  Erie  County  clerk,  of  owning 
and  operating  motion  picture  the- 
atres, theatres  and  opera  houses. 
Thomas  D.  Powell,  attorney  for 
the  organization,  says  that  the  new 
incorporation  will  not  result  in  a 
change  of  interest  in  the  Shea-Mc- 
Naughton  theatres.  The  Shea 
Amusement  company,  the  former 
name  of  the  organization,  has  now 
been  changed  to  the  McNaughton 
Realty  company,  which  will  han- 
dle all  of  the  real  estate  in  the 
company.  Shea’s,  Inc.,  will  oper- 
ate the  theatres.  There  will  be  no 
change  in  the  financial  interests. 
E.  S.  Kramei  has  resigned  as  treas- 
urer of  the  company,  effective  Oc- 
tober 1. 


William  McKenna  has  resigned 
as  manager  of  the  recently  opened 
Olympic  theatre  on  Lafayette 
Square,  Buffalo,  and  has  returned 
to  the  Shubert  theatre  in  Detroit. 

Buffalo  exhibitors  are  starting  a 
determined  offensive  against  the 
local  daylight  savings  ordinance, 
i which  will  come  up  for  referendum 
at  the  election  this  year.  At  a 
meeting  held  in  the  Majestic  the- 
atre, the  western  New  York  unit 
of  the  Motion  Picture  Theatre 
Owners  of  New  York,  Inc.,  plans 
were  discussed  for  putting  the 
power  of  the  screen  behind  a cam- 
paign to  mold  public  opinion 
against  the  measure,  which  the 
theatre  men  declare  is  harmful  to 
their  business.  Representatives  of 
42,000  seats  were  present  at  the 
meeting  and  these  men  voted  to 
give  five  cents  a seat  toward  a 
fund  to  pay  the  expense  of  the 
fight. 

New  officers  for  the  ensuing 
year  were  also  elected  as  follows : 
President,  George  Williams,  Linden 
theatre;  vice-president,  James 
Wallingford,  general  manager, 
General  Theatre  corporation ; 
treasurer,  A1  Beckerich,  Loew 
State;  secretary,  Bruce  Fowler, 
Elmwood.  The  following  were 
named  members  of  the  advisory 
board:  Frank  Nowak,  George 

Haney,  Henry  Carr,  Jules  H. 
Michael,  Charles  Higgins,  Barney 
Wohwinkle  and  George  Keating, 
These  exhibitors  together  with  the 
officers  will  constitute  the  board  of 
directors.  A chairman  of  the 
board  will  be  elected  at  the  next 
meeting. 

J.  H.  Michael,  retiring  president, 
presided  at  ihe  meeting.  Dr.  Peter 
C.  Cornall,  manager  of  the  Majestic, 
offered  the  use  of  his  theatre  for  all 
future  meetings  of  the  exhibitor  or- 
ganization. The  offer  was  ac- 
1 . cepted. 


The  principal  topic  of  conversa- 
tion along  Buffalo’s  Film  Row  is 
the  resignation  of  Charles  H. 
Goulding  as  managing  director  of 
the  Eastman  theatre  in  Rochester, 
N.  Y.,  and  who  his  successor  will 
be. 


Arthur  L,  Skinner  has  installed 
a beautiful  new  stage  setting  in  the 
Victoria  theatre  at  West  Ferry  and 
Grand  streets  in  Buffalo. 


Buffalo  Film 

BOB  WAGNER,  former  manager 
of  the  Educational  exchange, 
has  been  engaged  as  a member  of 
the  Universal  sales  staff  by  District 
Manager  M.  A.  Chase.  Jess  Kauf- 
man is  back  in  Buffalo  handling  the 
company’s  special  attractions. 

Charles  Charles,  formerly  a member 
of  the  local  sales  force,  was  in  town 
visiting  old  friends  last  week.  C.  E. 
Goodwin,  former  salesman,  is  now 
in  charge  of  the  short  subject  de- 
partment in  the  Buffalo  district. 

Harry  Dixon  has  resigned  as 
city  salesman  for  Vitag;raph  and  has 
accepted  a similar  position  with  F. 
B.  O.  He  has  been  succeeded  at  the 
Vitagraph  office  by  Leo  Murphy, 
formerly  booker  at  the  Fox  ex- 
change. 

Joe  Daly,  formerly  office  manager 
for  Hodkinson,  has  returned  to 
Buffalo  and  is  now  in  his  old  job 
at  the  same  old  office.  George  Canty 
has  resigned  from  the  Hodkinson 
office  force  to  accept  the  position  of 
booker  at  the  Fox  exchange,  suc- 
ceeding Leo  Murphy. 

Walter  Bengough,  who  was  assis- 
tant to  the  late  Harold  Edel  when 
the  latter  was  manager  of  the  local 
Strand  and  who  has  been  connected 
with  the  sales  forces  of  several  of 
the  local  exchanges,  has  joined  up 
with  F.  B.  O.  and  will  cover  the 
Syracuse  territory.  J.  N.  Kline,  who 
was  in  the  Syracuse  district  for  the 
company,  has  returned  to  the  home 
office  in  New  York. 

Sherman  Webster,  one  of  the  best 
known  knights  of  the  leaping  tin- 
types in  western  New  York,  is  now 
peddling  Goldwyn  product  through 
the  territory. 


KANSAS  CITY  newspapers 
blared  forth  an  account  of  the 
robbery  of  C.  H.  Burkey,  member 
of  the  executive  board  of  the  M.  P. 
T.  O.  Missouri  and  owner  of  the 
Summit  Street  theatre,  who  was  a 
victim  of  a daring  hold-up  this 
week.  A motor  car,  $400  and  a 
watch  was  the  total  loss. 

With  the  theatre  receipts  of  Sat- 
urday and  Sunday  placed  in  the 
rear  of  his  car,  Mr.  Burkey  drove 
to  his  home  to  get  his  wife  to  ac- 
company him  to  the  bank.  As  he 
was  waiting  in  front  of  his  home, 
a man  approached,  jumped  on  the 
running  board  of  the  car,  covered 
Mr.  Burkey  with  a revolver  and 
ordered  him  to  drive  on.  Another 
bandit  joined  the  first  one  a few 
blocks  from  Mr.  Burkey’s  house, 
and  the  exhibitor  was  driven  ten 
miles  from  the  city  where  he  was 
robbed  of  the  money,  his  watch  and 
his  car,  a Buick  roadster. 

C.  M.  Parkhurst,  office  manager 
of  the  Kansas  Ctiy  Hodkinson 
branch,  no  longer  can  be  classified 
as  the  “ baby  ” executive  of  the 
Kansas  City  film  colony.  Follow- 
ing in  the  footsteps  of  his  species, 
he  stepped  out  last  week  and  be- 
took a bride  unto  himself,  inciden- 
tally robbing  the  Pathe  exchange  of 
one  of  its  best  looking  (and  work- 
ing) employes  in  Miss  Lucia  Jen- 
nings. The  Pathe  employes  sup- 
plied the  silverware. 


Row  News 

R.  H.  Clark,  First  National  gen- 
eral manager,  was  in  town  Tuesday, 
September  26,  conferring  with  E.  J. 
Hayes,  branch  manager.  J.  S.  Mc- 
Henry, legal  representative,  has 
gone  to  the  Albany  territory. 

Bob  Murphy  of  Filkins  & Mur- 
phy put  in  a busy  week  escorting 
Franklyn  Farnum  on  a tour  of 
Buffalo  and  western  New  York 
theatres.  Mrs.  Farnum  accompani- 
ed the  star.  The  Buffalo  Theatre 
Managers’  Association  gave  a din- 
ner for  Mr.  Farnum  and  he,  was 
also  received  by  Mayor  Frank  X. 
Schwab. 

Homer  Howard,  formerly  with 
Nu-Art  Pictures  Corporation  as 
well  as  several  other  Buffalo  ex- 
changes, has  been  engaged  by 
Manager  Chester  A.  Saunders  as  a 
salesman  for  United  Artists.  He 
has  been  assigned  to  the  Syracuse 
territory. 

J.  Emerson  Dickmon,  salesman  de 
luxe  on  the  main  line,  won  the  Fox 
week  sales  drive  contest.  He  has 
been  awarded  a pair  of  electrically 
heated  socks.  Charlie  Johnson  has 
blossomed  forth  in  a new  fall  suit. 
Yes,  Charlie  still  has  them  made  to 
order.  They  dont  make  em  that 
large  in  the  regular  store  line, 
Mawruss ! 

The  boys  at  the  Paramount  office 
are  still  going  “ on  high,”  in  an  ef- 
fort to  retain  their  place  at  the  top 
of  the  list  of  exchanges  in  the 
Paramount  week  sales  drive.  Ray 
Powers,  assistant  manager,  has  al- 
ready picked  out  a car  and  is  await- 
ing his  check  to  pay  for  it. 


Exchange  managers  of  Kansas 
City  last  week  received  the  hearty 
thanks  of  Mayor  Cromwell  and  J. 
J.  Larkin  of  the  board  of  public 
welfare  for  their  liberality  in  sup- 
plying the  city  with  films  that  have 
been  shown  in  city  institutions  such 
as  the  poor  farm,  the  woman’s  re- 
formatory and  the  tubercular  hos- 
pitals. No  charge  whatever  has 
been  made  for  use  of  the  films. 


A.  A.  Fenro,  the  latest  addition 
to  the  sales  force  of  the  Standard 
Film  Company,  Kansas  City,  set 
forth  in  a wee  Ford  last  week  to 
conquer  the  apparent  unconquer- 
able— and  he  did.  It  was  thirty- 
two  new  weekly  accounts  that  he 
presented  Bernard  C.  Cook,  branch 
manager,  upon  his  return. 


Obtaining  a whole  page  tie-up 
on  a picture  in  the  Kansas  City 
Star  is  about  as  simple  as  creating 
perpetual  peace  in  Turkey.  But 
Howard  Jameyson,  formerly  of  the 
Liberty  and  Doric  theatres,  Kansas 
City,  and  now  exploitation  manager 
of  the  Kansas  City  Universal 
branch,  “ pulled  the  trick.”  Jamey- 
son’s  physical  efforts  consisted  of 
writing  four  ads  for  the  Star,  each 
bearing  the  cut  “ The  Storm  Is 
Coming,”  and  the  best  part  of  it 
is  that  the  space  was  sold  by  the 
Star’s  solicitors. 


Kansas  City  Flashes 

Questionnaires  have  been  sent  out 
by  Lawrence  E.  Goldman,  counsel 
and  secretary  of  the  M.  P.  T.  O., 
Missouri,  to  each  member  of  the 
executive  board  of  the  Missouri,  in 
an  effort  to  “ feel  out  ” the  most 
popular  selection,  for  a place  of 
holding  the  semi-annual  Missouri 
convention,  October  19  and  20. 

The  chamber  of  commerce  of  St. 
Joseph  has  made  flattering  offers  to 
the  Missouri  exhibitors  in  the  hope 
of  landing  the  convention,  while 
extended  overtures  also  have  been 
made  by  the  Commercial  Club  of 
Excelsior  Springs,  as  well  as 
several  other  cities  and  towns.  One 
of  the  largest  attendances  in  years 
at  the  convention  appears  inevitable, 
as  the  presence  of  President  Sydney 
Cohen  and  many  leading  men  of  the 
State  has  been  assured. 


Kansas  City  motion  picture  pat- 
rons need  no  other  indication  that 
the  winter  season  is  here.  The 
Doric,  the  playhouse  of  the  bank- 
ing district,  has  opened  for  the 
winter.  The  Doric  is  peculiarly 
located ; in  the  midst  of  banking 
and  business  during  the  day  and  in 
a deserted  section  of  the  down  town 
district  at  night.  But  when  winter 
comes,  so  do  the  crowds.  Samuel 
Harding  has  found  this  out,  espec- 
ially by  showing  good  productions. 
So  once  again,  the  Doric  makes  its 
annual  debut  to  filmdom. 


A select  gathering,  including 
Lewis  J.  Selznick,  president,  and 
Jack  Woody,  general  manager,  of 
Select  Picture  .Corporation,  and  a 
large  group  of  exhibitors  and  news- 
papermen, will  witness  the  preview 
showing  Monday  of  a farce-comedy, 
“ Love  Is  An  Awful  Thing,”  at  the 
Liberty  theatre,  Kansas  City.  Select 
salesmen  in  Kansas  City,  therefore, 
are  preparing  for  a record  business 
on  the  picture  after  next  week. 


Branch  managers  of  the  Film 
Booking  Offices  of  America  attend- 
ed a conference  at  Kansas  City  last 
week,  presided  over  by  Harry  M. 
Berman,  general  sales  manager.  Mr. 
Berman  announced  that  new  ex- 
changes would  be  opened  in  Des 
Moines  and  Oklahoma  in  the  near 
future.  Those  attending  the  meet- 
ing were  J.  H.  Calvert,  district 
manager;  S.  W.  Fitch,  Sioux  Falls, 
S.  D. ; Milton  Simon,  St.  Louis,  Mo., 
and  Roy  E.  Churchill,  Kansas  City. 


Among  the  changes  in  ownership 
and  opening  of  new  theatres  in  the 
Kansas  City  territory  during  the 
week  are  the  following  : 

Orpheum  theatre,  Parsons,  Kas., 
opened  by  J.  A.  Hardin ; Liberty 
theatre,  Cherryvale,  Kas.,  sold  by  T. 
L.  Wolf  to  Dorris  & Smith;  St. 
John  theatre,  Kansas  City,  opened 
by  S.  A.  Underwood. 


E.  Clifford  Green,  former  Univer- 
sal salesman  out  of  Chicago,  now 
is  representing  the  National  Film 
Releasing  Company’s  Kansas  City 
office  in  the  western  Missouri  dis- 
trict. 


With  Kansas  City  Exchanges 


1774 


Motion  Picture  News 


New  England  Paragraphs 

A collection  of  several  hundred 
French  war  posters  is  attracting  a 
great  deal  of  attention  these  days  at 
the  Boston  theatre,  the  foyers  of 
first  and  second  balconies  literally 
covered  with  them.  The  collection 
was  made  by  A.  Paul  Keith  while  in 
France  during  the  World  War,  and 
wil  remain  on  the  walls  for  an  inde- 
finite period,  to  the  obvious  delight 
of  patrons. 


“ Down  to  the  Sea  in  Ships,”  the 
whaling  picture  which  has  been  in 
the  making  at  New  Bedford  for 
some  time  will  have  its  world  pre- 
miere in  that  city  on  Monday  night, 
to  the  great  delight  of  residents, 
many  of  whom  took  part  in  the  play 
and  who  appreciate  being  given  the 
first  opportunity  for  seeing  the  film. 
Marguerite  Courtot  starred  in  the 
picture,  the  production  of  whch  was 
assisted  by  leading  citizens  and 
state  and  city  officials,  and  was 
backed  by  prominent  Boston  and 
New  Bedford  men.  President 
Harding,  Governor  Channing  Cox 
of  Massachusetts,  presidents  of  all 
New  England  colleges,  and  many 
others  have  been  invited  to  witness 
the  premiere.  The  film  will  come  to 
Boston  after  the  New  Bedford 
showing. 

Boston  has  been  notoriously  back- 
ward in  the  matter  of  picture  exploi- 
tation, but  now  at  least  one  circuit 
seems  to  have  awakened  to  the  pos- 
sibilities lurking  in  playing  up  a 
picture  with  publicity  of  that  sort. 
Hardly  a week  goes  by  but  most  of 
the  houses  of  the  Olympia  Theatres, 
Inc.,  the  Gordon  houses,  are  the 
most  colorful  spots  in  the  city. 


The  Quincy  theatre,  closed  for 
several  months,  and  run  by  a New 
York  concern  before  the  closing,  has 
opened  its  doors  again,  this  time 
under  a company  composed  of 
Quincy  men.  It  has  been  very 
successful  and  the  management  has 
been  showered  with  congratulations 
over  making  it  a strictly  Quincy 
venture.  All  city  officials  were 
guests  at  the  opening  night,  Fred  B. 
Murphy,  and  his  manager,  William 
De  Wolfe,  being  the  recipients  of 
numerous  floral  remembrances 
which  filled  the  stage  and  lobby. 


Several  reels  of  motion  picture 
film  showing  the  work  of  the  Bos- 
ton Fire  Department  are  going  back 
to  France  shortly  with  Major  Paul 
Vanginot,  chief  of  the  Paris  Fire 
Brigade.  He  has  been  in  Boston 
this  week  as  the  guest  of  the  city, 
and  the  local  department’s  methods 
ot  attacking  and  quenching  a blaze 
have  so  impressed  him  that  he  is 
taking  the  best  possible  way  of 
showing  his  Parisian  smoke  eaters 
how  the  job  should  be  done.  He 
hopes  that  exhibition  of  the  films 
before  the  proper  authorities  in 
Paris  will  result  in  the  adoption 
of  American  methods  of  fire  fight- 
ing. 


James  J.  Maginnis,  of  the  Olym- 
pia Theatres,  Inc.,  counts  about  25 
hours  in  each  working  day  at 
present.  Two  of  his  right  hand 
men  are  on  the  sick  list  and  he  is 
shouldering  their  jobs  temporarily 
in  addition  to  his  own  multitudinous 
duties  of  looking  after  the  chain. 


John  Egan,  manager  of  the 
Broadway  (South  Boston)  theatre, 
two  or  three  days  ago  brought  to 


the  attention  of  the  police  an 
original  idea  in  “movie  ” swindles, 
one  that  concerned  itself  chiefly 
with  scouts  and  possible  child 
actors.  Many  parents  in  that  dis- 
trict were  mulcted  out  of  sums 
ranging  from  $10  to  $20  by  a man 
and  woman  who  worked  on  the 
pride  of  mothers  and  fathers  in 
seeing  in  their  offsprings  future 
"Jackie”  Coogans,  it  is  stated. 

Manager  Egan  had  been  beseiged 
with  demands  from  fond  parents 
who  wanted  to  know  when  pictures 
of  their  youngsters  were  going  to 
be  shown  at  his  theatre.  He  investi- 
gated and  finding  the  cause  of  the 
trouble  reported  to  the  police. 

The  woman  worker  paved  the 
way  by  stopping  to  speak  to  a 
mother  or  father  walking  with 
children,  and  declaring  that  the 
child  was  good  material  for  a 
screen  contest  to  be  held  at  a local 
theatre,  would  obtain  the  name  and 
address  in  most  cases. 

Within  a few  days  a man  carry- 
ing a box  supposed  to  contain  a 
camera  called  at  the  houses,  work- 
ed on  the  parents’  pride  in  speak- 
ing of  the  “ crying  shame  ” of  hav- 
ing such  talent  lost  to  the  screen, 
all  with  the  result  that  the  parent 
parted  with  $10  or  more  to  have  the 
future  star  properly  registered. 
Both  workers  were  described  as  be- 
ing about  30  or  35  years  old,  the 
woman  being  dressed  in  latest 
modes,  and  slow  spoken. 


Albany  Slants 

Louis  Buettner,  of  Cohoes,  one 
of  the  vice  presidents  of  the  Mo- 
tion Picture  Theatre  Owners  of 
New  York  State,  who  has  been  on 
the  sick  list  for  some  time,  has  re- 
covered and  was  in  town  this  week. 
Mr.  Buettner  owns  two  houses  in 
Cohoes,  one  in  Mechanicville  and 
another  in  Hudson  Falls. 


George  H.  Roberts,  managing  the 
Colonial  and  Hudson  theatres  here 
and  president  of  the  Albany  ex- 
hibitors, received  a letter  this  week 
from  Will  Hays  in  regard  to  the 
coal  situation.  Mr.  Roberts  wrote 
Mr.  Hays  to  the  effect  that  dealers 
had  assured  exhibitors  that  they 
have  nothing  to  worry  about  over 
coal  for  the  coming  winter. 


After  October  1,  William  Berin- 
stein,  owner  of  the  Colonial  here, 
and  two  houses  in  Elmira,  will  make 
his  home  in  New  York  City,  al- 
though continuing  his  upstate  the- 
atrical interests. 


Albany  exhibitors  and  operators 
are  still  quibbling  over  the  year’s 
contracts.  The  exhibitors  will  prob- 
ably have  a meeting  next  week  and 
adjust  matters.  They  are  willing 
to  concede  as  to  wages,  but  differ- 
ences exist  relative  to  hours. 


Charles  and  Bob  Lynch,  who  as- 
sist Bert  Moran  in  handling  Pathe’s 
Pittsburgh  exchange,  dropped  into 
Albany  this  week  on  an  auto  trip 
to  New  York  City.  They  informed 
Mr.  Moran’s  many  friends  here 
that  he  was  continuing  the  same  ex- 
cellent record  which  he  established 
in  the  Albany  territory,  and  which 
resulted  in  his  capturing  many 
prizes. 


Charles  H.  Moyer,  who  now  con- 
trols the  motion  picture  situation 
in  Herkimer,  by  his  purchase  of 
Linton’s  Theatre,  made  a round  of 


the  Albany  exchanges  this  week. 


Schenectady’s  new  theatre,  one  of 
the  Strand  chain,  and  which  will  be 
known  as  “ The  State,”  will  open 
next  month  with  “ Grandma’s  Boy.” 


L.  C.  Moxhan,  who  has  been  con- 
nected with  Pathe’s  office  here,  has 
just  been  transferred  to  northern 
New  York  and  G.  G.  Sutton,  who 
has  been  looking  after  that  section 
for  Pathe,  will  be  brought  here. 


Baltimore  Items 

Samuel  S Robbins  has  been 
named  director  of  the  orchestra  on 
the  Century  theatre  roof,  and  his 
brother,  Frederick  Robbins,  has 
taken  charge  of  the  musicians  on 
the  Garden  theatre  roof.  Both 
theatres  are  controlled  by  the  C.  E. 
Whitehurst  interests. 

The  “ Robbins  boys  ” are  sons  of 
Joseph  Robbins,  now  manager  of 
the  New  Gem  theatre,  who  was  for 
six  years  manager  of  the  Comedy 
theatre. 


Another  shift  of  managerial 
chairs  in  the  Whitehurst  chain  was 
reported  last  week,  announcement 
being  made  that  Eugene  N.  Daley, 
long  connected  with  the  Howe  com- 
panies, had  become  manager  of  the 
Century  and  the  New  theatres.  Mr. 
Daley  also  will  have  charge  of  the 
advertising  and  publicity  for  the 
Parkway  theatre. 


George  A.  McDermit,  who  has 
been  manager  of  the  Century,  be- 
comes manager  of  the  Garden  the- 
atre and  the  roof  of  that  and  of  the 
Century  theatres.  William  E. 
Stumpf,  who  for  a time  was  sta- 
tioned at  the  Garden,  has  returned 
to  the  New  theatre  as  house  man- 
ager. 


An  innovation  in  the  shape  of  a 
female  orchestra  has  been  estab- 
lished at  the  Belnord  theatre  by 
Frank  H.  Durkee,  manager,  who 
also  is  president  of  the  Exhibitors’ 
League.  The  orchestra,  which  has 
been  organized  for  some  time,  has 
begun  an  indefinite  engagement  at 
the  Belnord. 


San  Francisco  Items 

Eugene  Roth,  associate  manag- 
ing director  of  the  California, 
Granada,  Imperial  and  Portola 
theatres,  has  left  for  a combined 
business  and  pleasure  trip  to  New 
York  and  other  Eastern  centers  to 
confer  with  some  of  the  large  mo- 
tion-picture operators  regarding 
pictures  and  general  conditions. 

Miss  Groce,  advertising  director 
at  the  Granada,  has  been  honored 
by  the  Women’s  Advertising  Club 
of  this  city  as  she  has  been  placed 
on  some  of  the  club’s  important 
committees  and  her  advertise- 
ments have  received  favorable 
comment  by  the  members. 

Manager  I.  E.  Phelps  of  the  Tiv- 
oli has  returned  from  his  com- 
bined vacation  and  business  trip 
to  the  Turner  & Dahnken  picture 
houses  in  Southern  California. 
While  in  the  studio  centers  he  was 
the  guest  of  many  of  the  stars, 
among  them  Mary  Miles  Minter, 
Agnes  Ayre  and  Baby  Daniels.  He 
was  also  entertained  by  C.  L. 
Langley,  general  manager  for 
Southern  California  of  the  T.  & D. 
interests. 


Thursday  night,  Sept.  14th,  at 
10:15,  the  “Royal,”  one  of  San 
Francisco’s  most  popular  motion 
picture  houses,  was  robbed  of  sev- 
eral hundred  dollars.  Over  700 
people  were  viewing  the  picture  at 
the  time  of  the  robbery  and  it  was 
done  so  rapidly  that  manager  A.  C. 
Karskie  does  not  believe  it  took 
more  than  three  minutes.  The 
Royal  is  on  an  uptown  business 
street.  Thursday  night  a large  ma- 
chine stopped  in  front  of  the  thea- 
tre, from  which  three  men  alighted 
and  two  stayed  in.  One  of  the 
three  stood  on  the  sidewalk  on 
which  people  were  passing  and  the 
other  two  walked  to  the  box  office 
and  purchased  two  tickets.  Mr. 
Karskie,  who  had  just  taken  the 
cash  from  the  girl  at  the  box,  was 
holding  it  under  his  arm  and  walk- 
ing inside.  One  of  the  thieves 
walked  up  to  the  doorman,  placed 
the  ticket  in  the  box  and  told  him 
to  drop  his  hands  and  not  to  say  a 
word,  showing  him  the  revolver. 
The  other  thief  followed  Mr.  Kar- 
skie a few  steps  and  told  him  the 
same.  They  grabbed  the  bag,  ran 
to  the  machine.  The  number  of 
the  machine  was  obtained,  but  it 
was  a stolen  one  and  was  aban- 
doned on  a corner  the  next  morn- 
ing. The  money  was  insured. 


Seattle  Brevities 

Henri  C.  Le  Bel,  formerly  an 
organist  at  the  Rivoli  Theatre  in 
Portland,  Oregon,  has  just  been 
engaged  by  Manager  John  Ham- 
rick as  head  organist  at  the  Blue 
Mouse  theatre  in  this  city.  Mr.  Le 
Bel  takes  the  place  of  Frank  Leon, 
who  left  the  Blue  Mouse  a few 
weeks  ago  for  a Brooklyn  theatre. 

Several  hundred  persons  were 
guests  of  the  Strand  theatre  man- 
agement, Strand  employees  and 
Select  Pictures  exchange  managers 
and  employees  for  a pre-view  of 
“Love  Is  An  Awful  Thing”  at 
eleven  in  the  evening,  September 
8th  at  the  Strand. 

The  pre-view  was  put  over  by 
Phil  Selznkk,  who  brought  the 
picture  to  this  territory,  and  was 
arranged  through  the  kindness  of 
Manager  H.  B.  Wright  and  the 
Jensen-Von  Herberg  circuit. 

Frank  Jacobs,  local  photograph- 
er, returned  to  Seattle  last  week, 
and  is  again  making  the  Liberty 
News  reel  for  Manager  Leroy  V. 
Johnson’s  house.  Jacobs  has  been 
official  photographer  at  Rainier 
National  Park  for  the  past  several 
years.  According  to  theatre  gos- 
sip, Jacobs  is  preparing  to  make 
several  reels  of  scenic  film  from 
the  pictures  that  he  took  during  the 
summer. 

Albert  Hay  Malotte,  for  the  past 
several  seasons  head  organist  at 
the  Liberty  theatre,  and  for  the 
past  five  years  in  the  employ  of 
Jensen-Von  Herberg  as  organist 
in  their  Seattle  houses,  is  leaving 
the  Liberty  about  the  middle  of 
September.  After  a short  vaca- 
tion, Malotte  will  become  head 
organist  at  Shea’s  Hippodrome,  in 
Brooklyn,  when  that  house  opens 
around  the  first  of  October. 

Wallace  Rucker,  salesman  for 
Educational  Film  Company’s  Se- 
attle exchange,  spent  the  past  week- 
end in  this  city,  after  an  absence 
of  practically  a month  spent  in 
covering  his  territory  in  Washing- 
ton and  Oregon.  Rucker  left 
Seattle  again  on  September  18  for 
Spokane. 


October  7,  1922 


1775 


Omaha  Gossip 

Upon  the  acceptance  of  an  in- 
vitation to  Will  Hays  to  attend  the 
Nebraska  and  Iowa  Motion  Picture 
Theatre  Owners’  convention  in 
Omaha  will  depend  the  dates  of  the 
conference  which  has  been  post- 
poned from  September  18-19-20, 
according  to  A.  R.  Pramer  of 
Omaha,  president  of  the  associa- 
tion. 

Mr.  Hays  told  Mr.  Pramer  in 
Minneapolis  several  weeks  ago  that 
he  would  be  able  to  go  to  Omaha 
in  October. 


G.  E.  Ellison  of  Minneapolis  has 
been  assigned  manager  of  the 
Omaha  branch  of  the  American  Re- 
leasing Corporation. 


Arthur  Phelps,  manager  of  the 
Open  Air  theatre,  Henderson,  la., 
was  in  Omaha  last  week. 


Howard  Pendergast  of  the  Air- 
dome  theatre,  Hancock,  la.,  was  an 
Omaha  visitor  last  week. 


L.  B.  Seymour,  formerly  operat- 
ing a show  at  Glenwood,  la.,  has 
taken  over  the  town  theatre  at 
Tabor,  la. 


Hobart  Swan,  manager  of  the 
Empress  and  Crescent  theatres  at 
Kearney,  Neb.,  announced  the  pur- 
chase of  the  Sun  theatre,  at  York, 
Neb. 


Out-of-town  exhibitors  who 
visited  film  exchanges  in  Omaha 
last  week  were : C.  J.  Robinson, 
Blair,  Neb.;  J.  H.  Ebersole,  man- 
; ager  of  the  Majestc  in  Avoca,  la.; 
Swan  Olson  of  the  Swan  theatre, 
Walthill,  Neb.;  L.  W.  Bichel,  man- 
ager of  the  Opera  House,  Mineola, 
la.,  and  W.  V.  Fauber,  manager 
of  the  Pastime  theatre,  Logan,  la. 


Indianapolis  Close-Ups 

By  a change  which  became  effec- 
tive Sept.  25,  the  name  of  Loew’s 
State  theatre  in  Indianapolis  be- 
came the  Palace.  The  policy  was 
switched  from  movies  to  a feature 
movie  and  six  acts  of  vaudeville, 
the  house  going  on  the  Keith  fam- 
ily circuit.  Prices  range  from  15 
to  35  cents  matinees  and  25  to  50 
cents  evenings.  The  stage  and 

dressing  rooms  were  remodeled  to 
| handle  vaudeville  acts. 

) Part  of  the  interests  of  Marcus 

I Loew  in  the  theatre  became  prop- 
erty of  the  Keith  interests,  it  is 
understood,  although  Loew  still  has 
some  stock.  Local  capitalists  also 
retain  their  holdings.  They  with 

! Loew  built  the  theatre  two  years 
ago.  The  cost  was  in  excess  of 
$600,000.  It  is  one  of  the  most 
beautiful  theatres  in  Indiana. 

Herbert  Jennings,  manager  for 
several  months,  still  is  with  the 
house,  with  G.  Claude  Miller,  rep- 
resenting the  Keith  interests  in  the 
management. 

Part  of  the  machineiy  of  the 
change  was  the  organization  of  the 
Indianapolis  Operating  Corpora- 
tion, incorporated  in  New  York  and 
; qualified  to  do  business  in  Indian- 
apolis with  $10,000  capital  listed 
1 here  and  G.  Claude  Miller  as  agent. 

The  move  leaves  the  Circle,  Co- 
lonial, Apollo  and.  Ohio  as  the  chief 
downtown  exclusive  movie  houses. 

The  Internal  Revenue  depart- 
ment announced  it  would  sell  the 
furnishings  and  mechanical  equip- 


ment of  the  Meriden  theatre  at  An- 
derson to  collect  $1,423.4 3,  it  al- 
leged, was  due  for  failure  of  C. 
John  Predary,  to  pay  admission  tax 
and  penalty. 


Addressing  the  Mothers’  Coun- 
cil at  Muncie,  Ind.,  Miss  Maude 
Aldrich,  widely  known  lecturer, 
said : “The  motion  picture  may  be 
made  a great  educational  factor  and 
an  ideal  builder  of  character,  but 
the  appeal  of  the  moving  pictures 
as  now  presented  is  largely  to  the 
physical,  not  to  spiritual  and  in- 
tellectual.” 

The  Mothers’  Council  is  urging 
movie  houses  of  the  state  to  run 
pictures  it  considers  morally  high 
class  and  educational. 


An  Indiana  branch  of  the  Anti- 
Blue  Law  League  of  America  has 
been  opened  in  Indianapolis  with 
offices  at  540  Consolidated  Build- 
ing. Mark  E.  Archer  is  state  sec- 
retary, and  Karl  W.  Hoffman,  In- 
dianapolis secretary.  A periodical 
to  be  known  as  Anti-Blue  Law 
Freedom,  will  be  published. 


City  authorities  rented  the  high 
school  auditorium  at  South  Bend  to 
a syndicate  promoting  lectures  and 
band  concerts  on  Sunday  afternoon. 
The  regular  theatrical  interests  ob- 
jected. This  started  a little  war 
which,  according  to  press  reports, 
may  result  in  application  of  the  blue 
laws.  One  side  is  reported  to  have 
threatened  an  injunction  suit  to 
block  the  use  of  the  public  build- 
ing and  the  other  to  close  up  the 
theatres  on  Sunday. 


Des  Moines  Notes 

Ray  Cooper  and  Slater  O’Hara, 
interested  formerly  in  the  Auditor- 
ium at  Clarinda,  sold  their  holdings 
and  invested  in  the  Orpheum  Thea- 
tre at  Fairfield.  This  theatre  was 
formerly  owned  by  Mr.  Luneman. 
The  Orpheum  will  show  pictures, 
and  it  is  probable  that  a vaudeville 
program  will  also  be  billed. 

Mr.  Alex  Frank,  the  manager  of 
the  Rialto  and  the  Waterloo  Thea- 
tres at  Waterloo , is  the  proud 
daddy  of  an  eight  pound  boy. 

Mr.  Prosser,  formerly  affiliated 
with  Goldberg  of  Omaha  and  man- 
ager of  the  Muse  Theatre  for  three 
years,  has  become  a salesman  for 
Universal.  He  will  have  charge 
of  the  southwest  territory  in  Iowa, 
headquarters,  Des  Moines. 

George  Stevenson,  who  came 
from  St.  Louis  to  work  in  the  ship- 
ping department  for  Famous  Play- 
ers, has  shown  the  pep  and  after 
six  weeks  was  promoted  to  head 
shipper. 

Harry  Hunter,  manager  of  the 
Famous  Players  exchange  is  to  be 
transferred  to  the  Washington,  D. 
C.  office.  He  will  act  as  branch 
manager  from  that  office  while  A. 
W.  Nichols,  formerly  salesman  in 
Iowa,  will  take  the  managership  of 
the  Des  Moines  exchange. 

F.  L.  Davie,  manager  of  the 
Universal  exchange,  made  a trip 
over  the  territory,  returning  on 
Saturday,  and  reported  that  condi- 
tions looks  very  favorable. 

The  Colonial  Theatre  at  Grin- 
ned opened  on  September  11  with 
“The  Storm”  and  did  the  biggest 
business  ever. 


Washington  Brevities 

The  first  fall  meeting  of  the 
board  of  directors  of  the  Crandall 
Theatre  Company,  operating  Cran- 
dall’s Metropolitan  theatre,  was 
held  at  the  executive  offices  last 
Wednesday. 


Herbert  I.  Krause,  popular  man- 
ager of  Famous  Players-Lasky 
Paramount  exchange,  resigned  and 
Mr.  Rothman  is  acting  manager  at 
the  new  home  of  Paramount  in 
Washington.  Mr.  Krause  leaves 
here  with  the  full  knowledge  that 
he  has  made  the  Paramount  here 
one  of  the  strongest  cogs  in  the 
Famous  Players  organization. 


A fire  last  week  at  Proctorville, 
O.,  near  Huntington,  W.  Va.,  wiped 
out  most  of  the  town,  including  the 
Masonic  opera  house,  on  Monday. 
The  town  will  have  to  have  a new 
picture  theatre  when  it  rebuilds. 


A unique  tie-up  between  a 
Charleston,  W.  Va..  theatre  and 
the  Boys  Shop  operated  by  Abe 
Boiarsky,  gave  every  boy  in  town 
a chance  to  see  the  Tom  Mix  pic- 
ture. “Just  Tony,”  Saturday 
morning,  September  16.  All  boy 
patrons  of  the  store  were  requested 
to  call  there,  and  register  for  the 
free  tickets  admitting  them  to  the 
theatre. 


The  Strand  theatre  there  clever- 
ly says  “ Ford  cars  at  $23.50  would 
not  cause  half  as  big  a furore  as 
will  Harry  Carey  in  “ The  Kick 
Back,”  shown  there  September  14. 


The  first  local  release  of  the 
80th  Division  Reunion  pictures 
were  shown  at  the  Strand. 

Norfolk,  where  Otto  Wells 
makes  his  headquarters,  had  circus 
competition  last  week  for  its  film 
theatres.  The  Granby  was  show- 
ing “ Smilin’  Through  ” with  a 
musical  prologue,  arranged  by  Ar- 
thur A.  Penn,  introducing  Oneida 
Sullivan  Colson  as  soprano,  and 
with  Douglass  Crawford,  the 
Granby  Concert  orchestra  organ- 
ist, rendering  Balfe’s  “Then  You’ll 
Remember  Me  ” as  an  organ  over- 
ture. 


R.  C.  L.  Moncure  of  the  Virginia 
film  censor  board  was  mentioned 
for  a position  on  the  Industrial 
Commission,  but  indicates  that  he 
wishes  to  remain  as  a film  censor. 


Children’s  Saturday  morning  five- 
cent  matinees  seem  to  be  the  rule  of 
Portsmouth  and  other  Virginia 
communities.  The  Tivoli  gave  a 
special  one-day  showing  of  the 
Paramount  production,  “ The 
Shiek,”  recently. 


Florida  Chips 

The  Rivoh  theatre,  which  is  lo- 
cated in  Ybor  City,  the  Latin  por- 
tion of  Tampa,  Fla.,  is  having  its 
weekly  programs  printed  in  both 
Spanish  and  English,  E.  J.  Wal- 
ton, the  manager,  is  a hustler  and 
not  afraid  to  spend  money,  as  his 
having  lately  installed  an  $8, (XX) 
photo-player  proves.  Mr.  Walton 
also  rigged  up  an  automobile  with 
one  of  those  electric  bells  piano 
for  his  street,  ballyhoo. 


C.  D.  Cooley,  the  general  man- 
ager of  the  Consolidated  Amuse- 
ment Co.,  of  Tampa,  Fla.,  is  going 
to  give  his  Grand  theatre  a com- 
plete overhauling.  Mr.  Cooley 
says  that  he  does  not  like  the  chairs 
in  that  house,  they  don’t  seem  as 
comfortable  as  they  should,  and  so 
he  is  going  to  pull  them  all  out  and 
put  in  new  ones. 


The  Victory  theatre  of  Tampa, 
will  open  the  vaudeville  season  on 
October  2.  During  the  winter 
months  the  Victory  plays  Keith 
vaudeville  on  Monday,  Tuesday, 
Wednesday  and  Thursday,  and  fea- 
ture pictures,  of  the  de  luxe  kind, 
on  the  last  three  days. 


The  Maceo  theatre,  which  is  the 
only  house  for  Negroes  in  Tampa, 
has  added  Negro  Tab  Shows  to 
their  regular  feature  program.  The 
Maceo  Amusement  Company,  who 
own  the  house,  have  theatres  in  St. 
Petersburg  and  Ocals  also.  They 
have  tried  out  the  Tabs  in  these 
houses  as  well  and  say  that  their 
patrons  seem  to  like  the  added  at- 
traction. They  say  they  will  con- 
tinue the  Tabs  for  several  weeks 
yet. 


The  “ rainy  season  ” is  on  down 
here  now,  and  when  the  bottom 
drops,  out  of  the  clouds  about  show 
time  it  spells  loss  for  the  showman. 
Sure  would  be  a poor  place  for  one 
of  those  open-work  airdomes  at 
this  season,  but  why  don’t  the  rain 
insurance  men  get  busy? 


C.  D.  Cooley  put  on  a minstrel 
show  as  an  added  attraction  at  his 
Strand  theatre  in  Tampa.  After  a 
song  about  banana  trees,  one  of 
the  end  men  said,  “ There  ain’t  no 
more  banana  trees  down  here  now, 
for  Mr.  Cooley  done  used  ’em  all 
up  making  lobby  displays  at  the 
Victory.”  Some  of  these  special 
banana  tree  displays  have  been  de- 
scribed in  the  Exhibitors’  Service 
Bureau. 


And  that  reminds  me  that  Mr. 
Cooley  put  on  “ Blood  and  Sand  ” 
at  the  Victory  for  a four-day  run, 
and  “ The  Queen  of  Sheba  ” at  the 
Strand  for  the  same  four  days.  The 
houses  are  but  a block  apart,  the 
prices  advanced  in  both  houses,  and 
still  he  “ stood  ’em  up  ” every  night 
in  both  houses. 


Providence,  R.  I.,  Notes 

“Jewel”  Carman,  who  was  for- 
merly an  assistant  manager  of  the 
Shubert-Majestic  theatre,  has  be- 
come assistant  manager  of  the 
Rialto  theatre. 


Judging  from  the  way  the  man- 
agers of  the  theatres  this  week 
(week  of  Sept.  27)  booked  in  their 
shows  it  looks  like  Providence  is 
coming  back  to  the  single  feature 
bill.  The  Strand  hoped  to  make  a 
big  cleanup  with  “ Manslaughter,” 
the  Modern  was  looking  for  a 
tremendous  business  with  “ The 
Eternal  Flame,”  while  the  Rialto  is 
quite  sure  of  success  with  “ The 
Storm.”  The  Providence  motion 
picture  theatres  from  indications 
have  been  trying  to  outdo  each 
other  in  the  line  of  pictures,  and 
for  a long  while  have  been  giving 
the  public  two  five-reel  features, 
besides  a comedy,  a weekly  and  an 
educational  reel. 

( Continued  on  page  1776) 


1 


1776 


Motion  Picture  News 


Jessen’s  Studio  Notes  by  JVire 


METRO 

Rod  Larocque  and  Robert  Frazier 
will  be  principals  supporting  Mae 
Murray  in  “ Coronation.” 

“The  French  Doll”  has  been 
purchased  for  Mae  Murray,  for 
which  Frances  Marion  has  been 
engaged  to  write  the  continuity. 

Hunt  Stromberg  is  beginning 
“ Glad  Rags,”  featuring  Bull  Mon- 
tana, under  the  direction  of  Hugh 
Fay.  Dave  Kirkland  and  Clyde 
Bruckman  have  been  engaged  as 
writers. 

The  Amalgamated  Company  is 
engaged  in  making  “ Mud  and 
Sand,”  a travesty  on  “ Blood  and 
Sand,”  which  will  feature  Stan 
Laurel,  under  the  direction  of  Gil- 
bert Pratt.  Russell  Simpson  has 
been  added  (o  the  cast  of  “ Peg  O' 
My  Heart.” 

jiiiiiimillliliiiiimililillDlMilllllliHMIllllliiiiiiliii’iiiilimiiMlIililHiihlilllllllilllllilllllllc: 

LASKY 

Wallace  Worsley  has  been  en- 
gaged to  direct  “ Nobody’s  Money,” 
starring  Wallace  Reid  from  a play 
by  William  Lebaron,  continuity  by 
Beulah  Marie  Dix. 

George  Fitzmaurice  has  finished 
“ Kick  In,”  and  is  ready  to  begin 
“ Bella  Dona  ” with  Pola  Negri. 

Edmund  Lowe  has  been  engaged 
to  play  opposite  Betty  Compson  in 
“ The  White  Flow'er,”  for  which 
the  supporting  cast  employs  Ed- 
ward Martin,  Delleon  Barry,  Sylvia 
Ashton.  Arthur  Hoyt,  Arline 
Pretty  and  Tilly  Phillips.  This 
will  be  directed  by  the  author 
Julia  Crawford  Ivers.  Members  of 
the  company  are  preparing  to 
leave  for  Honolulu,  where  most  of 
the  picture  will  be  made. 

William  DeMille  has  begun 
“ Paths  of  Glory,”  with  Bebe  Dan- 
iels, Lewis  Stone,  Kathlyn  Wil- 
liams and  Harrison  Ford.  The 
story  is  an  original  by  Clara 
Beranger. 

In  production  are  “ Singed 
Wings,”  direction  Penrhyn  Stan- 
laws ; “ Making  a Man,”  direction 
Joseph  Henabery,  starring  Jack 
Holt ; “ My  American  Wife,”  Sam 
Woods  production  starring  Gloria 
Swanson,  and  “ Sacrifice,”  starring 
Mary  Miles  Minter,  under  the  di- 
rection of  Charles  Maigne. 

In  preparation  for  production 
number  “The  Covered  Wagon,”  to 
be  directed  by  James  Cruze,  with 
continuity  by  Jack  Cunningham 
adapted  from  a book  by  Emerson 
Hough. 

I R-C  I 

The  complete  cast  for  Harry 
Carey’s  “ The  One  Man,”  directed 
by  Val  Paul,  includes  Cullen  Lan- 
dis, Myrtle  Stedman,  Charles  Le- 
moyne,  Winifred  Bryson,  Joseph 
Harris  and  Donald  McDonald.  The 
Johnny  Walker  Company  are  en- 
gaged in  the  filming  of  “ Fly  By 
Night”  and  will  go  to  Mexico  City 
for  a number  of  exteriors.  William 
K.  Howard  is  the  director. 


Chester  Bennett  is  editing 
“ Thelma,”  starring  Jane  Novak. 
The  last  scenes  for  this  subject 
were  made  in  interiors  taken  in  a 
theatre  erected  for  the  work  at  the 
Hollywood  Studios. 


UNIVERSAL 

The  announcement  that  the  pur- 
chase of  the  following  stories  have 
been  made  by  Universal  indicates 
that  there  will  be  activities  upon 
the  U lot : “ The  Abysmal  Brute,” 
by  Jack  London  “ The  Ghost  Pa- 
trol,” by  Sinclair  Lewis;  “The 
Summons,”  by  George  Pattulo. 

The  next  Art  Acord  serial  en- 
titled “The  Trail  Blazers,”  is 
founded  upon  the  Marcus  Whitman 
conquest  which  saved  Oregon  for 
the  United  States.  It  will  be  di- 
rected by  Edward  Kemmle. 

Frank  Mayo  will  next  play  in 
“ The  Summons,”  the  continuity  to 
be  by  George  Randolph  Chester. 

June  Elvidge  and  David  Tor- 
rence have  been  added  to  the  cast 
of  “ Forsaking  All  Others,”  which 
will  be  under  the  direction  of  Emile 
Chautard,  featuring  Colleen  Moore 
and  Cullen  Landis.  May  Wallace 
and  Sam  Degrasse  are  among  the 
other  principals. 

Claire  Adams  has  been  engaged 
to  play  opposite  Herbert  Rawlin- 
son  in  “ The  Kidnappers.” 

Beatrice  Burnham  will  play 
feminine  lead  opposite  Hoot  Gib- 
son in  “ Kindled  Courage,”  which 
will  be  directed  by  Nat  Ross. 

In  production  are  “ The  Leather 
Pushers,”  direction  of  Harry  Pol- 
lard, featuring  Reginald  Denny; 
“ The  White  Tiger,”  a Tod  Brown- 
ing production  for  Priscilla  Dean; 
“ The  Runaway  Girl,”  a King 
Baggott  production  starring  Gladys 
Walton ; “ The  Fish  Patrol,”  Ed- 
Kull,  Jack  Mulhall,  Louise  Lor- 
raine. 


SELZNICK 



Victor  Heerman  has  written  a 
comedy  drama,  “ A Dollar  Down,” 
for  which  the  continuity  is  being 
prepared  by  Sarah  Mason  and  will 
be  used  as  a starring  vehicle  for 
Owen  Moore. 

Production,  otherwise,  discon- 
tinued for  a period  of  four  to  six 
weeks. 


I MISCELLAN’S  I 

E 

f||n„ < 

Frank  R.  Adams  is  producing 
some  of  his  own  stories  and  has 
taken  space  at  the  Hollywood 
Studios.  Lambert  Hillyer  will 
officially  handle  the  megaphone. 

I.  M.  Herzig  is  making  a new 
series  of  “ cruelly  wed  ” comedies, 
which  will  feature  Dot  Farkev  and 
Paul  Weigel.  The  first  will  be 
titled  “ A Measly  Interpretation  ” 
and  has  Snitz  Edwards,  Bally  Rich 
and  Francis  Carpenter  as  princi- 
pals. Andree  Barlatier  is  doing  the 
photography. 


I INDEPENDENT  | 

Irving  Cummings  has  completed 
“ Chicago  Sal,”  featuring  Milton 
Sills  and  Alice  Lake,  for  which  the 
last  scenes  required  the  demolishing 
of  a huge  structure.  They  will 
show  the  collapse  of  a big  cafe 
when  eight  hundred  people  were 
seated,  and  later  the  burning  of  two 
blocks  of  Chicago’s  tenement  dis- 
trict, in  which  three  hundred  people 
were  employed. 

Gene  Stratton  Porter  Produc- 
tions, beginning  with  “ Michael 
O’Halloran,”  are  under  way  in  the 
preparatory  stages.  Lee  Meehan 
will  direct  “ Michael,”  with  Charles 
Hatton  in  the  title  role,  Irene  Rich, 
Josephine  Sedgewick,  Charles 
Clary,  William  Boyd,  Harriet 
Laurel  and  Ethelyn  Irving  in  other 
parts. 


( Continued  from  page  1775) 

Carolina  Chatter 

The  Howard-Wells  Amuse- 
ment Company,  controlling  all 
theatres  in  Wilmington,  N.  C. 
have  closed  the  tabloid  shows  that 
opened  in  their  Royal  Theatre 
Labor  Day  and  have  announced 
that  feature  pictures  will  be  shown 
there  at  15  and  20  cents  with  three 
changes  a week.  *The  Grand 
Theatre  will  present  the  biggest  of 
the  specials  that  can  be  secured, 
changing  bills  twice  a week.  Fea- 
ture pictures  have  been  cancelled 
from  the  Victoria  Theatre  which  is 
to  be  used  exclusively  in  the  fu- 
ture for  legitimate  attractions. 

J.  T.  P.  MacDonald,  a newcomer 
in  the  film  business,  is  now  selling 
the  Vitagraph  product  in  the  Car- 
olinas  out  of  the  Atlanta  office. 

0.  H.  Brannon,  Eltabran’s  Caro- 
lina salesman  out  of  Charlotte,  vis- 
ited with  his  brother  in  Atlanta 
last  week. 

W.  T.  Kennibrew  of  Southern 
States  Film  Company  was  in 
Charlotte  for  a few  days  last  week 
visiting  friends. 

L.  S.  Hollingsworth,  assistant 
manager  of  Vitagraph  in  Atlanta 
is  spending  his  honeymoon  in 
Asheville,  N.  C.  He  married  an 
Atlanta  girl  September  second. 

H.  B.  Wells  of  Newberry,  S.  C. 
has  returned  from  a pleasure  trip 
to  the  West  Coast  and  Canadian 
Rockies.  He  is  now  preparing  for 
a bumper  season. 

“Jim”  McCormick,  Select  man- 
ager in  Charlotte,  is  out  in  the  ter- 
ritory with  a print  of  “Love  Is  An 
Awful  Thing”  for  screenings  and 
is  also  selling  the  new  fall  product. 

Another  exchange  manager  giv- 
ing screenings  is  “Doc”  Koch  of 
Goldwyn,  who  has  “Remem- 
brance” in  the  Carolinas  this  week. 

C.  E.  Peppiatt  of  Southern  En- 
terprises Charlotte  and  Sam  Mac- 
Intyre of  Metro  in  Atlanta  are 
traveling  the  Carolina  territory 
this  week  and  are  said  to  be  clean- 
ing-up some  big  contracts. 

Fritz  Friend,  well  known  sales- 
man in  the  Carolinas,  lost  his  wife 
last  week.  Mrs..  Friend’s  death 


came  unexpectedly,  although  she 
has  been  in  ill  health  for  some 
time. 

Herbert  C.  Wales,  lessee  of  the 
Victoria  Theatre,  Wilmington,  N. 
C.  has  arrived  from  Charlotte  and 
is  now  getting  acquainted  in  his 
new  home. 


Southwestern  News 

Saul  Harris  is  again  at  the  helm 
of  the  Arkansas  Enterprises,  Inc., 
theatres  in  Little  Rock,  Ark.,  con- 
sisting of  the  Gem,  Kempner, 
Crystal,  Royal  and  Capitol  thea- 
tres. Other  officers  are  Ike  Kemp- 
ner, Little  Rock,  president,  Y.  F. 
Freeman,  Atlanta,  vice  president;  , 
C.  E.  Holcomb,  Atlanta,  Treasur-  ; 
er;  Harris  will  be  the  manager  and 
will  handle  the  bookings. 

Associated  First  National  an- 
nounces the  appointment  of  W.  E. 
Callaway  as  district  manager,  hav- 
ing supervision  over  offices  in  Ok-i 
lahoma  City,  Dallas,  Texas,  Louis- 
ville, Charlotte,  Atlanta,  Mexico 
and  Cuba. 

H.  J.  Bayley,  formerly  with  Vit- 
agraph, has  been  named  as  man- 
ager at  Dallas,  Tex. 

Announcement  has  been  made 
that  the  R.  D.  Lewis  Film  Co.  of 
Dallas,  Texas,  has  taken  over 
both  the  business  and  the  quarters 
of  the  Quality  Film  Company,  lo- 
cated at  1810  Main  street,  Dallas. 
The  quarters  will  be  renovated  and 
decorated  before  Lewis  moves  in. 

All  theatres  and  moving  picture 
houses  in  Sherman,  Texas,  have 
gone  open  shop.  Scale  demanded 
by  the  union  operators  was  $35  per 
week  and  overtime.  Manager  H. 
O.  Jones,  Washington;  H.  C. 
Houston,  Gem ; C.  J.  Musselman, 
Travis;  and  Billy  Batsel,  Queen, 
have  been  running  open  shop  for 
more  than  a year.  Eight  operators 
are  affected. 

Dye  Fors  & Rogers  theatres  at 
Wichita  Falls,  Texas,  are  among 
others  in  Texas  at  odds  with  union 
operators.  The  operators  walked 
out  last  week  and  have  not  re- 
turned. The  Wichita  scale  has 
been  $40  for  48  hours  work.  The 
operators  refused  a reduction  pro- 
posed by  the  managers,  and  non- 
union operators  were  installed. 
Houses  affected  are  the  Empress, 
Majestic  and  Olympic.  Strand 
and  Gem,  opposition  houses,  re- 
mained union. 

Pickets  were  stationed  at  two 
neighborhood  theaters  at  Houston, 
Texas,  when  the  operators  had 
walked  out  upon  failure  to  get  an 
increase  of  10  per  cent.  The  op- 
erators were  asking  for  a rein-  i 
statement  of  a scale  they  had  vol- 
untarily cut  last  year  when  busi- 
ness began  to  slump. 

During  the  Dallas,  Texas,  Palace 
engagement  of  Wallace  Reid’s 
“ Leading  Citizen,”  the  Palace 
management  conducted  a balloting 
to  determine  Dallas’  most  prom- 
inent man,  and  the  choice  went  to 
L.  B.  Remy  of  the  Goldwyn  office, 
who  received  a plurality  of  3185 
votes  over  his  nearest  competitor. 
Many  other  prominent  men  in  Dal- 
las were  entered  in  the  contest. 


October  7 , 1922 


111! 


COMEDIES—  EDUCATION  A LS  — SCENICS 

Short  Subjects  and  Serials 

ITEMS  CONCERNING  N E IF  PRODUCTIONS 


Blue  Ribbon  Winner 
Enlist  as  Canine  Actor 

WHEN  Abe  Stern,  Vice- 
President  of  Century 
Comedies,  returned  re- 
cently from  his  annual  Eu- 
ropean trip,  he  brought  back 
with  him  a full  blooded  po- 
lice dog.  Now  that  the  ani- 
mal has  become  a bit  accli- 
mated, his  name  has  been 
Americanized  to  “ Cap.” 

“ Cap  ” is  now  being  trained 
by  Thomas  Wade,  an  animal 
trainer  of  note,  and  will  ap- 
pear in  Century  Comedies 
when  his  education  is  per- 
fected. The  dog  should  take 
to  acting  naturally,  as  he  is 
the  son  of  “ Rolf  ” who  has 
an  international  reputation  on 
the  other  side  of  the  pond. 

“ Cap’s  ” grandsire  was  a 
many  time  blue  ribbon  win- 
ner, and  three  of  his  brothers 
are  at  the  present  time  in  the 
government  employ  tracking 
European  criminals  to  their 
lair. 


Pathe  Announces  “The 
Ropin’  Fool’’ 

Announcement  of  Pathe’s  forth- 
coming release  of  two  character- 
istic comedy  novelties  starring  Will 
Rogers  are  reported  to  have  been 
received  by  exhibitors  with  great 
interest. 

The  two  titles  announced — •“  The 
Ropin’  Fool  ” and  “ Fruits  of 
Faith  ” — plainly  conveyed  to  exhib- 
itors’ minds,  says  Pathe,  that  the 
screen  is  shortly  to  reveal  Will 
Rogers  in  at  least  two  of  the  as- 
pects which  have  established  the 
celebrated  comedian  of  “ The  Fol- 
lies ” in  his  unique  position  on  the 
American  stage.  “ The  Ropin’ 
Fool  ” calls  to  mind  a newspaper 
article  still  current  throughout  the 
country  in  which  Will  Rogers  is  re- 
ferred to  as  “ the  world’s  best  paid 
cowboy — $75,000  a year.” 


Pathe’s  Oct.  8 Releases  Ready 

“Fire  Fighters,”  “Our  Gang”  and 
Reel  of  Snapshots  Announced 


THE  list  of  releases  announced 
by  Pathe  for  Oct.  8 begins 
with  the  two-reel  Hal  Roach  “Our 
Gang”  comedy  called  “Fire  Fight- 
ers.” This  is  the  second  of  the  new 
kiddie  and  animal  series,  the  first 
of  which  was  “One  Terrible  Day.” 
In  “Fire  Fighters”  the  screen  com- 
edy patrons  are  promised  another 
rich  batch  of.  laughs  over  the  irre- 
pressible small  boy  doings  of 
“Sunshine”  Sammy,  tiny  but  tough 
little  Jackie  Conlin,  miraculously 
freckled  Mickie  Daniels  and  their 
conspiring  four-footed  friends,  as- 
sisted by  other  capable  urchins  and 
several  hopelessly  out-classed 
grownups. 

“Screen  Snapshots”  No.  10,  pre- 
sents obviously  cordial  meetings 
between  Will  Hays  and  a score  or 
more  film  celebrities  in  West  Coast 
Studios  and  at  Film  Colony  occa- 
sions. 

On  Oct.  8,  the  Pathe  serial  “The 
Timber  Queen,”  with  Ruth  Roland, 
reaches  its  thirteenth  episode,  “The 
Rim  of  Eternity.” 

In  the  one-reel  comedv  called 


“The  Upper  Cut”  of  this  release 
schedule,  Paul  Parrott,  with  Jobyna 
Ralston,  is  compelled  to  make  good 
at  the  manly  art,  or  lose  his  best 
girl. 

Pathe  Review  No.  176,  presents 
exquisite  Summer  ladscapes  and 
fields  as  the  ancient  Greeks  saw 
them — ruled  by  the  goddess  of  the 
season — “An  Interpretative  Idyll  in 
Motion  Photography.”  There  is  a 
series  of  scenes  at  the  N.  J.  State 
Game  Farm  dealing  with  pheas- 
ants, another  series  made  in  China 
showing  the  “Djinn  Maker,”  his 
produce  and  his  eager  audience,  and 
another  “Novelty  in  Clay.”  The 
Pathecolor  section  is  devoted  to  the 
sacred  Grotto  of  Lourdes. 

The  Harold  Lloyd  re-issue  pre- 
sents the  comedian  as  the  punish- 
ment-avoiding hero  of  “Never 
Touched  Me.” 

“None  but  the  Brave  Deserve 
the  Fair”  is  the  moral  of  the 
Aesop  Film  Fable  release  for  Oct. 
8 called  “The  Fable  of  the  Hated 
Rivals.” 


Christie’s  Schedule  Progressing 

Many  Stars  to  Appear  in 
Extraordinary  Offerings 


New  Talent  Secured  for 
Baby  Peggy  Comedies 

Baby  Peggy,  the.  tiny  star  of 
Century  Comedies,  is  again  being 
directed  by  Alf  Goulding,  who 
made  “ Peg  of  the  Movies.”  This 
is  the  picture  in  which  Peggy  plays 
the  part  of  a little  country  girl  who 
comes  to  Hollywood  to  break  into 
the  movies. 

Joe  Bonner  is  again  supporting 
Baby  Peggy,  and  after  playing  with 
her  in  “ The  Little  Match  Girl.” 

Abe  Stern  recentlv  purchased 
two  ring  tailed  monkeys,  trained 
animals,  formerly  the  property  of 
the  Singer  Midget  vaudeville  act, 
which  will  be  used  in  Baby  Peggy’s 
pictures. 


THE  Educational-Christie  Com- 
edy program  for  1922-23  is 
already  well  under  way.  Two  pic- 
tures in  this  series  have  been  re- 
leased, two  more  have  been  deliv- 
ered to  Educational  and  are  being 
prepared  for  release  in  October, 
the  fifth  is  nearing  completion  at 
the  Christie  Studio,  and  the  sixth 
has  been  started.  “ That  Son  of  a 
Sheik  ” which  began  the  new  and 
greater  series  of  Christie  Comedies 
and  in  which  Neal  Burns  and 
Viora  Daniel  poke  fun  at  the 
deluge  of  Sheik  dramas,  has  had  its 
first  run  showing  in  most  big  key 
centers.  At  the  Granada  theatre 
in  San  Francisco,  a prologue  was 
staged,  the  first  time  such  a thing 
has  ever  been  done  for  a comedy 
in  this  big  theatre. 

At  the  Newman  theatre  in  Kan- 
sas City  the  orchestra  which  pro- 
vides music  for  the  big  feature  pic- 
tures was  taken  off  the  feature  pic- 
ture and  nlayed  for  the  comedy 
instead. 

“ Pardon  My  Glove,”  the  second 
release  of  the  season,  featuring 
Bobby  Vernon  and  Vera  Steadman, 
in  a college  and  prize  fight  story, 
is  getting  under  way  in  the  thea- 
tres. 

“ Let  ’Er  Run,”  featuring  Doro- 
thy Devore  and  marking  the  intro- 


duction to  Christie  Comedies  of 
George  Stewart,  will  be  the  third 
release.  It  will  be  followed  in 
turn  by  “ Ocean  Swells,”  featuring 
Neal  Burns  with  Charlotte  Mer- 
riam,  in  a story  about  life  on  a 
house-boat.  In  the  supporting  cast 
are  Bebe  Blackburn,  Sylvia  Ash- 
ton, Don  Bailey  and  Henry  Mur- 
dock. 

Bobby  Vernon  is  working  on  and 
has  nearly  completed  “ Choose 
Your  Weapons,”  a Granstarkian 
satire  _ under  the  direction  of  A1 
Christie.  He  is  supported  by  Char- 
lotte Stevens  as  the  “ Princess,” 
Earl  Rodney  as  “ Herman,”  Maude 
Truax  as  “ Mrs.  Herman  ” and 
Lincoln  Plummer  as  the  “ Prime 
Minister.” 

The  sixth  picture  on  which  work 
has  just  been  started  has  not  yet 
been  titled. 


Dan  Mason  a “Skipper” 
in  Toonerville  Comedy 

“ The  Skipper’s  Sermon  ” will  be 
the  October  release  in  the  series  of 
Toonerville  Comedies  by  Fontaine 
Fox.  It  features  Dan  Mason  as 
the  Skipper  of  the  Toonerville 
Trolley  that  meets  all  the  trains,  an 
Educational  release. 


A Record  on  Short  Sub- 
jects Claimed  by 
Educational 

rpHE  NATIONAL  MO- 
I TION PICTURE 
LEAGUE,  in  the  latest 
issue  of  its  Bulletin,  lists 
“ The  Speeder,”  the  new 
Hamilton  Comedy,  under 
“ Family  Films,”  recommend- 
ed for  people  of  all  ages. 

“ Toonerville  Trials,”  fea- 
turing Dan  Mason  as  the 
Skipper,  is  also  listed  as  a 
“ Family  Film.”  Educational 
may  also  point  to  a gratify- 
ing report  that  since  the  open- 
ing of  Loew’s  State  Theatre 
in  Newark  last  December, 
every  comedy  that  has  been 
shown  in  this  house  has  been 
selected  from  Educational’s 
program  of  Short  Subjects. 

For  forty-five  weeks  these 
have  been  represented  at  the 
State  Theatre  with  a two-reel 
comedy  every  week. 

These  comedies  have  inclu- 
ded fifteen  Christie  Comedies, 
five  Mermaid  Comedies,  nine 
Torchy  Comedies,  seven 
Campbell  Comedies,  six  Toon- 
erville Comedies  by  Fontaine 
Fox,  and  three  Punch  Com- 
edies. 


Hallroom  Boys  Have 
“New  Mama” 

“ The  New  Mama  ” is  the  second 
release  on  the  new  Hallroom  Boys 
Comedies  series. 

This  is  instead  of  “ A Tailor 
Made  Chauffeur,”  which  was  pre- 
viously announced  as  the  second 
release  by  C.  B.  C.  Film  Sales  Cor- 
poration, which  is  State  Righting 
this  series  of  two-reelers. 

Featuring  Sid  Smith,  the  re- 
doubtable Percy  of  the  series,  “ The 
New  Mama”  was  directed  by  A1 
Santell.  George  Williams  is  Ferdie. 
Harry  Cohn  supervised  the  produc- 
tion. 


Sportsman  Praises 
Centuiy  Comedies 

At  the  close  of  the  Canadian  Na- 
tional Exhibition,  Toronto,  Canada, 
the  manager  of  the  Sportsman’s 
Show,  C.  H.  Gibbons,  expressed 
his  approval  of  Century  Comedies 
and  wrote  their  offices  a letter  ex- 
pressing his  appreciation  of  the 
loan  of  their  comedy,  “ Chums,”  a 
print  of  which  was  contributed  to 
the  show. 

Especially  did  Mr.  Gibbons  de- 
clare in  favor  of  “The  Radio 
Hound,”  a two-reeler  starring 
“ Brownine,”  the  dog,  which,  ac- 
cording to  the  showman,  scored  a 
decided  hit. 


1778 


Motion  Picture  News 


Burr  Inaugerates  Novel 
Production  Plan 

REPORTS  emanating 
from  C.  C.  Burr’s  Glen- 
dale Studios  indicate 
that  big  things  are  being  done 
by  Ray  McKee,  Mary  Ander- 
son and  Charlie  Murray  in 
the  production  of  the  new  All- 
Star  Comedies,  now  being 
made  at  the  rate  of  one  each 
month  under  the  direction  of 
Gregory  LaCava. 

What  is  particularly  impor- 
tant is  a novel  cooperative 
plan  originated  by  Director 
LaCava,  in  which  each  of  the 
three  stars  enters  into  a con- 
ference each  morning  with 
the  director  to  make  a 
thorough  study  of  those  parts 
of  the  scenario  that  are  to  be 
“ shot  ” during  the  day. 

A private  screening  of  the 
first  of  C.  C.  Burr’s  “ All-Star 
Comedies  ” has  been  arranged 
to  take  place  early  next  week, 
at  which  time  the  trade  in 
general,  through  the  reviewers 
will  be  acquainted  with  the 
calibre  and  importance  of 
C.  C.  Burr’s  new  All-Star 
series. 


Gerson  Company  Starts 
Eighth  Picture 

Director  Robert  Eddy,  with  his 
company  of  Plum  Center  Co- 
medians headed  by  Dan  Mason, 
started  work  on  the  eighth  of  a 
series  of  twelve  comedies  at  the 
Paul  Gerson  Studios  in  San  Fran- 
cisco recently. 

The  new  picture  deals  with  a 
business  rivalry  between  Pop  Tut- 
tle and  Nosey  Nichols,  prominent 
character  of  Plum  Center.  Nosey 
starts  up  a new  bus  line  in  opposi- 
tion to  Pop’s  old  established  depot 
bus,  and  the  conflict  and  competi 
tion  that  arises  furnished  the  com- 
edy action. 

Pop  Tuttle,  in  the  hands  of  Dan 
Mason,  is  a lively  and  virile  char- 
acter and  equal  to  any  emergency. 
Eddie  Harris  has  the  part  of  Nosey 
Nichols,  a character  that  runs 
through  a number  of  the  Plum 
Center  Comedies,  F.  B.  O. 

A.  H.  Geibler  furnished  the 
scenario  and  continuity,  and  Roy 
Vaughan  is  doing  the  camera  work. 


Short  Subjects  Gaining 
in  Popularity 

“Blazes”  will  be  the  third  sub- 
ject in  the  new  series  of  Mermaid 
Comedies,’  following  “ The  Steeple- 
chaser,’’ which  is  to  be  released  by 
Educational  early  in  October. 

The  third  of  the  new  Jack  White 
Productions  will  feature  Lige  Con- 
ley and  Don  Barclay,  supported  by 
Elinor  Lynn,  Jack  Lloyd,  “ Sun- 
shine” Hart  and  Otto  Fries.  Like 
“ The  Steeplechaser,”  “ Blazes  ” 
was  directed  by  Del  Lord  and 
Harry  Edwards  under  the  super- 
vision of  Jack  White. 

“ The  First  Flivver  ” will  be  Edu- 
cational’s third  release  of  Tony 
Sarg’s  Almanac.  It  will  be  re- 
leased in  October,  following  “ The 
First  Barber”  and  “The  Devilish 
Dragon.” 


“Twin  Husbands”  Released 

Second  DeHaven  Offering  on 
F.  B.  O.  Comedy  Schedule 


‘<Twin  husbands”  is  the 

A second  Carter  DeHaven 
comedy  to  be  released  through  the 
Film  Booking  Offices  of  America, 
following  “ Pop  Tuttle’s  Movie 
Queen  ” on  the  F.  B.  O.  program. 

This  presents  Mr.  and  Mrs.  De- 
Haven in  two  reels  describing  the 
difficulties  of  a young  man  who 
tries  to  be  himself  and  his  twin 
brother  at  the  same  time.  It  is 
said  to  be  filled  with  novel  situa- 
tions and  built  around  a logical 
plot. 

Carter  DeHaven’s  popularity  on 
the  screen  was  made  certain  im- 
mediately upon  the  release  of 
“ Their  First  Vacation,”  which  in- 
troduced him  as  an  F.  B.  O.  star. 
This  comedv  played  in  the  New 


York  Capitol  theatre  and  has  been 
booked  for  early  showings  in  many 
of  the  largest  first  run  houses  in 
the  country. 

“ Twin  Husbands  ” was  directed 
by  Mai  St.  Clair,  who  is  responsi- 
ble for  the  first  six  DeHaven  com- 
edies which  have  already  been  com- 
pleted. It  is  based  upon  a young 
newlywed,  who,  in  order  to  aid  an 
old  friend  cf  his  wife,  poses  as 
her  husband,  assuming  the  role  of 
a twin  brother  to  himself.  In 
order  to  gain  an  inheritance  the 
young  lady  must  present  a husband 
at  a certain  hour,  and  Carter  finds 
plenty  of  embarrassing  moments  in 
being  husband  to  two  women  at 
the  same  time. 


Charles  Urban  Returns 
From  Europe 

CHARLES  URBAN,  pres- 
ident of  the  Urban  Mo- 
tion Picture  Industries, 
will  return  to  New  York  next 
Saturday  (Sept.  30)  after  a 
six-weeks’  business  trip  to 
Europe. 

This  crossing  will  complete 
his  eightieth  round  trip  across 
the  Atlantic  since  his  first  sail- 
ing in  1896.  Then  he  went  to 
London  on  a three  months’ 
trial  trip  as  resident  manager 
for  the  organization  which  at 
that  time  was  distributing 
Edison  films.  That  three 
months’  trial  trip  developed 
into  a stay  of  more  than  20 
years;  a period  which  devel- 
oped him  as  the  biggest  mo- 
tion picture  man  in  all  Eu- 
rope and  among  the  foremost 
producers  of  educational  films 
in  the  world. 


Fighters  In  “Leather  Pushers” 

Reginald  Denny  Meets  Well  Known  Pugs 
Latest  Series  of  Boxing  Episodes 


in 

INDICATIONS  of  the  extent  to 
1 which  Universal  is  going,  in 
order  to  make  the  new  edition  of 
“ The  Leather  Pushers  ” series 
unique  among  pictures  of  the  prize 
ring,  are  contained  in  reports  trom 
the  coast  concerning  the  fights 
staged  for  rounds  seven  and  eight 
of  this  series. 

Ring  gatherings  comparable  only 
to  championship  bouts  are  being 
held  so  that  Reginald  Denny,  the 
star,  can  swap  punches  and  knock- 
out blows  in  the  proper  settings. 

Harry  Pollard,  who  directed  the 
first  six  rounds  and  who  also  is 
making  the  last  six  rounds,  caused 
the  construction  of  a large  ring  and 
arena  at  Universal  Citv.  For  atmos- 


phere he  uses  regular  fight  fans, 
invited  especially  from  Los  Angeles 
and  other  coast  sporting  circles. 

Universal  says  there  is  little 
trouble  in  filling  the  amphi-theatre 
when  Denny  is  scheduled  to  fight 
before  the  camera.  Word  of  the 
event  is  spread  around  Los  Angeles 
and  a horde  of  “ fans,”  eager  to  see 
Denny  and  some  west  coast  favorite 
in  a stirring  mill,  hurry  to  Univer- 
sal City.  Denny  himself  is  a title 
holder,  having  captured  the  cham- 
pionship belt  of  his  brigade  in  the 
British  Royal  Air  force  during  the 
war.  His  opponents  in  “The 
Leather  Pushers  ” are  well  known 
“ pugs.” 


Fox  News  Plans  Celebration 

Camera  Representatines  in  Field 
Third  Year  of  Success  Finds  1008 


October  fourth  win  be 

the  third  anniversary  of  the 
organization  of  Fox  News.  The 
history  of  the  several  outstanding 
successes  achieved  in  that  brief  in- 
terval and  promising  possibilities 
for  the  future,  which  are  under 
exploitation  at  present,  are  formu- 
lated in  a statement  issued  by  the 
director  in  chief  of  the  news  reel, 
who  says,  in  part : 

“As  Fox  News  enters  into  the 
fourth  year  of  its  existence,  it 
seems  to  me  appropriate  that  a 
survey  of  its  accomplishments,  with 
an  outline  of  the  plans  that  have 
been  made,  as  well  as  the  prospec- 
tive pictures  that  are  now  being 
planned,  is  in  order. 

“ In  October,  1919,  after  a three 
months’  period  of  organization,  Fox 
News  became  a part  of  the  program 
of  the  hundreds  of  theatres  that 
had  housed  Fox  features  in  the 
past. 

“ Starting  with  a complete  list 
of  staff  camermen  and  a goodly 
number  of  field  representatives, 
following  several  campaigns,  con- 
ducted for  the  increase  of  its  ser- 
vice, the  result  is  that  today,  our 


camera  representatives  number 
1,008.  Before  an  operator  is  even 
accepted  as  a field  representative, 
he  must  first  procure  and  submit 
a sample  subject  to  be  passed 
upon. 

“ New  York  staff  oameramen, 
highly  trained  in  their  selected  work, 
are  continually  leaving  on  trips 
abroad,  there  to  film  the  wonders, 
unusual  events,  novelties  and  fea- 
tures found  in  foreign  countries. 
Staff  cameramen  throughout  the 
globe  are  continually  in  touch  with 
their  executives.  The  list  is  con- 
tinually being  increased,  and  en- 
deavors are  being  made  to  place 
operators  in  practically  every  city 
of  the  United  States  of  over  25,000 
population  and  when  necessary  to 
train  men  who  are  in  valuable  ter- 
ritory who  have  not  as  yet  taken 
up  the  moving  picture  idea,  to  be- 
come efficient  cameramen  and  mem- 
bers of  this  staff. 

“ The  pleasure  of  increased  ef- 
ficiency, more  good  subjects,  more 
features  and  exclusives  and  a con- 
tinued devotion  to  work  are  being 
received  dailv  from  our  representa- 
tives throughout  the  world. 


ferred  his  headquarters  to 
New  York.  Recently  the  or- 
ganization of  which  he  is 
president  built  Urban  Insti- 
tute at  Irvington-on-Hudson, 
where  all  his  projects  are  now 
housed  under  one  roof. 


Three  New  Ones  for 
Federated 

The  second  Federated  Film  Ex- 
change release  in  which  Joe  Rock 
stars,  supported  by  a selected  cast 
and  Billie  Rhodes,  is  ready  for  the 
market.  It  is  a two  reel  comedy 
entitled  “Aladdin.” 

Ben  Wilson  has  completed  the 
second  comedy  of  the  series  which 
he  is  producing  for  Federated  Film 
Exchanges  of  America,  Inc.,  in 
which  Eddie  Barry  appears  as  the 
poor  unfortunate  who  is  penniless 
and  is  found  in  many  amusing  sit- 
uations vainly  trying  to  collect  a 
life  insurance  policy  without  cash- 
ing in  his  life.  “Money  or  My 
Life”  is  the  title  of  this  production. 

Under  the  direction  of  Ben  Wil- 
son, Monty  Banks  has  completed 
the  second  of  the  series  of  two  reel 
comedies  which  he  is  making  for 
Federated  Film  Exchanges  of 
America,  Inc.,  the  title  of  the  pro- 
duction being  “Love  Taps,”  Monty 
appearing  as  the  pugilistic  lover. 

Good  Comedy  Always 
Welcome,  Opines  Cen- 
tury Executive 

BE  STERN,  Vice-President  of 
the  Century  Comedies,  and  di- 
rector of  that  company’s  studio  ac- 
tivities, offered  sound  theory  re- 
garding the  universality  of  the 
comedy  subject. 

“ I am  optimistic  enough  to  firm- 
ly believe,’  says  M.  Stern,  “ that 
the  comedy  subject  is  acceptable  to 
all  of  the  public  all  of  the  time.  In 
times  of  depression,  the  public 
wishes  to  be  cheered  up.  In  periods 
of  prosperity,  it  welcomes  a chance 
to  reflect  that  condition  of  mind. 
I only  know  one  human  being  who 
really  doesn’t  enjoy  a good,  clean 
comedy,  but  as  he  is  the  same  pessi- 
mist who  first  hit  upon  the  idea  of 
wearing  both  suspenders  and  a belt, 

I guess  he  deserves  neither  your 
sympathy  nor  my  censure.” 


A 


October  7 , 1922 


1779 


Reviews  of  Latest  Short  Subject  Releases 


44  Twin  Husbands  ” 

(Carter  De  Haven  Comedy — F.  B.  O. — 
Two  Reels) 

HERE  is  an  amusing  little  story  telling  a 
tale  of  domestic  troubles  as  they  develop 
around  a pair  of  newlyweds.  In  fact  there  are 
two  couples  who  have  listened  to  the  parson  and 
answered  his  questions  in  the  affirmative.  It  is 
quite  complicated  but  so  definite  in  outline  that 
a moron  could  follow  it.  One  of  the  brides  is  on 
her  way  to  introduce  her  hubby  to  her  father, 
while  the  other  is  journeying  home  to  collect 
an  inheritance  left  by  her  dad. 

Here  is  where  the  trouble  starts,  for  the  will 
provides  that  she  shall  have  a husband  and  that 
the  two  shall  spend  their  honeymoon  in  the  old 
homestead.  What  do  you  think  follows?  Cer- 
tainly you  can  guess  the  substitution.  The  scene 
reveals  that  the  husband  of  the  heiress  is  miss- 
ing, which  complicates  matters  so  much  that  the 
other  hubby  doubles  for  him.  It  gets  real  in- 
volved when  you  consider  that  his  father-in- 
law  happens  to  be  the  lawyer  in  charge  of  his 
wife’s  inheritance.  So  he  finds  a way  out  by 
doubling  as  twins.  And  this  calls  for  some  dex- 
trous footwork  on  Carter’s  part  to  appear  in  two 
places  at  one  and  the  same  time. 

The  hokum  piles  up,  but  a happy  ending  is  in 
sight  for  all  concerned — even  for  ttie  program 
of  your  house,  provided  you  run  the  comedy. 
The  piece  travels  right  along,  kicking  up  con- 
siderable pep  and  high  jinks. — LAWRENCE 
REID. 


44  Wonderful  Water  ” 

(Prizma — 1 Reel) 

SHOWS  the  sculpturing  power  of  water  as 
liquid  gas  and  solid.  Based  on  a lecture  by 
Mr.  George  H.  Sherwood,  of  the  American 
Museum  of  Natural  History,  entitled,  “The 
Wonderful  Work  of  Water.”  Includes  remark- 
able scenes  from  Borneo,  Alaskan  Icefields,  and 
other  parts  of  the  world.  Includes  new  scenes 
of  Yosemite  Falls,  Vernal  Falls  and  Niagara. 


44  Bird  Dogs  Afield  ” 

(Prizma — 1 Reel) 

ANEW  dog  picture,  showing  pointer  and  set- 
ters, made  with  the  co-operation  of  the 
English  Setter  Club  of  America.  Shows  how 
thoroughbred  bird  dogs  are  trained  for  the  field, 
bench  and  show.  Includes  actual  training  in 
the  field  with  remarkable  close-ups  of  a setter 
on  point  and  other  scenes  illustrating  the  un- 
usual intelligence  of  thoroughbred  dogs. 


44  The  Village  Sheik  ” 

Fox — Two  Reels 

TTERE’S  a funny  one,  surely  1 A1  St.  John 
-*■  does  the  Sheikin’,  and  while  the  title  really 
hasn’t  a jot  of  bearing  on  the  film,  the  audience 
forgets  that  in  an  instant  and  holds  on  fran- 
tically to  the  seats  in  an  effort  to  keep  from 
rolling  on  the  floor.  There  is  a fault;  perhaps 
the  film  is  somewhat  too  long.  It  appears  that 
in  the  last  half  reel  the  interest  lags,  as  if  funny 
ideas  had  been  used  up  or  maybe  as  if  the  aud- 
ience had  grown  satiated  with  laughter.  But 
the  early  part  of  the  picture  makes  one  of  the 
best  series  of  mirth-producing  incidents  strung 
together  for  some  time.  Likewise  there  are 
particularly  clever  subtitles. — STUART  GIB- 
SON. 


Scene  from  “ The  Young  Diana ” starring 
Marion  Davies,  Cosmopolitan  - Paramount 
production 


44  The  Radio  Hound  ” 

(Century — Two  Reels) 

HERE  is  one  that  will  delight  the  young 
folk,  amuse  adults  and  interest  radio  fans 
of  all  ages.  The  star  is  “ Brownie,”  a dog, 
but  Johnny  Fox  and  Jackie  Morgan  make  the 
situations  likely  and  possible  to  show  “Brownie” 
off  to  advantage. 

The  boys  are  spending  their  vacation  on  the 
farm  of  their  hard-hearted  Uncle,  who  is  a 
radio  enthusiast,  with  a dislike  for  dogs  and 
children.  Naturally  , their  pranks  irritate  him, 
especially  when  “ listening  in  ” on  his  radio 
apparatus,  he  hears  the  boys  instructing 
“ Brownie  ” to  “ swipe  some  pies  ” off  the 
kitchen  window-sill.  Uncle  starts  out  to 
punish  the  boys,  but  finds  that  it  is  more  diffi- 
cult to  catch  them  than  he  expected,  especially 
since  “ Brownie  ” seems  to  have  human  intel- 
ligence in  preventing  the  grown  man  from 
getting  near  enough  his  pals  to  do  them  harm. 

After  the  first  reel,  the  “ radio  ” is  second 
in  interest.  The  boys  and  the  dog  find  new 
friends,  who  join  in  their  fun,  with  the  result 
that  the  vacation  is  a success  after  all.  A satis- 
factory, well  constructed  comedy  of  its  kind, 
the  boys  and  the  dog  winning  new  laurels  as 
young  comedians  and  actors. — LILLIAN  GALE. 


44  Fresh  Fish  ” 

(Educational — Two  Reels) 

ANIMATED  cartoon,  with  direct  appeal  to 
children,  who  is  all  about  a youthful  aspirant 
to  become  a motion  picture  camera  man  and 
puts  his  toy  camera  into  use  by  making  a picture 
with  an  imaginary  master  and  a faithful  “Fido.1’ 
They  go  on  a fishing  trip,  but  in  the  middle  of 
the  activities,  the  producer  runs  out  of  film,  so 
while  he  is  filling  his  camera,  the  imaginary 
characters  devise  their  own  way  of  making  the 
scenery  realistic.  There  are  a few  laughs  in  the 
sub-titles  and  it  is  a reel  of  considerable 
“ pep  ."—LILLIAN  GALE. 


44  The  Impi  ” 

(Prizma — 1 Reel) 

ANOTHER  exclusive  picture  of  native  war- 
riors of  South  African  tribes  secured  by 
Prizma’s  South  African  Expedition.  Shows 
training,  drilling  and  actual  fighting  by  native 
regiments,  how  native  equipment  is  made  and 
many  of  the  strange  methods  of  “The  Impi” — 
the  native  regiment  of  the  Swazis. 


otarlancl  Kevue  JNo.  11 

(F.  B.  O. — One  Reel) 

tAMES  WATTS,  a more  or  less  gifted 
female  impersonator  opens  this  latest  Star- 
land  Revue.  If  you  were  in  New  York  and  saw 
“ Spice  of  1922  ” you  doubtless  remember  his 
portrayal  of  the  modern  girl.  Watts  makes  his 
exit— to  be  followed  by  Taps,  the  talented  child 
drummer  of  the  “ Pin  Wheel  Revue,”  an  attrac- 
tion which  featured  novel  acts.  Hamtree  Har- 
rington, a colored  comedian  comes  forth  to  do 
an  imitation  of  Bert  Williams’  famous  poker 
hand.  Ham  looks  as  if  he  might  have  stepped 
out  of  a story  by  Octavus  Roy  Cohen.  He  bur- 
lesques the  bit  and  gets  away  with  it  with  all 
the  picturesqueness  of  his  race. 

Gentlemen,  we  next  invite  you  on  a journey 
to  Coney  Island,  where  you  may  experience  the 
sensation  of  “ shooting  the  chutes.”  This  calls 
for  some  tricky  camera-work  for  the  boats  are 
propelled  back  to  their  starting  point  with  all 
possible  speed.  Ted  Lewis,  the  jazz  leader  who 
makes  the  claronet  talk,  is  introduced.  Unfor- 
tunately we  are  unable  to  hear  his  crooning 
tunes.  We  will  have  to  wait  for  the  talking 
and  singing  movies.  The  conclusion  introduces 
us  to  the  cast  of  the  Theatre  Guild  production 
He  Who  Gets  Slapped.” 

If  you  know  your  New  York  attractions  and 
iollow  them,  you  will  like  these  numbers.  At 
least  your  patrons  can  see  them  without  paying 
the  carfare  to  reach  the  town  of  the  bie 
lights  .—LAWRENCE  REID. 


ine  steeplechase 

(Educational— Two  Reels) 

W HILE  this  will  appeal  to  the  followers  of 
what  is  known  as  “ low  comedy,”  it  will 
hardly  do  better  than  pass  as  a “ slap-stick  ” of 
the  variety  that  bore  rather  than  amuse  the  bet- 
ter class  of  patrons.  There  is  a good  cast,  some 
splendid  exterior  views,  and  above  the  ordinary 
photography,  but  the  comedy  is  absent  except 
that  which  is  forced  by  unnatural  and  far-fetched 
situations.  There  is  considerable  worth-while 
material  wasted,  seemingly  due  to  carelessness  in 
having  the  humorous  situations  worked  out  be- 
fore starting  to  take  the  scenes.  The  second 
reel  improves  upon  the  first  to  some  extent,  but 
not  sufficiently  to  recommend  the  two  reels  as  a 
comedy  sure  to  get  laughs.  It  would  seem  that 
it  aims  at  travesty  upon  plays  which  hinged  upon 
a plot  wherein  the  race  horse,  the  jockey  and  the 
crooked  make-believe  nobleman  plaved  promi- 
nent parts — LILLIAN  GALE. 


44  The  Castaway  ” 

(Bruce  Scenic — One  Reel) 

t^XQUISITE  photography  of  even  more  ex- 
Ti  quisite  scenes  on  the  coast  of  a desert 
island  and  on  the  deck  of  a ship  in  heavy 
weather  mark  this  little  production  as  one  of 
the  loveliest  scenic  novelties  produced  for  some 
time.  Each  of  these  Bruce  pictures  really  is  a 
whole  Burton  Holmes  travelogue  in  itself  and 
their  brevity  prevents  them  ever  from  even  leav- 
ing the  impression  of  the  monotony  of  beauty. 
One  never  sees  enough  to  cause  a "jumbling  of 
impressions  afterward,  and  these  views  stick  in 
the  mind  when  sometimes  feature  photoplays 
and  more  elaborate  attempts  at  novelties  fade  — 
STUART  GIBSON. 


£ 


1780 

Motion  Picture  New: 

BOOKINGS 

CASTS 

RELEASED 

Live  N< 

iws  From 

Producers 

Conducted  by  EDMOND  F.  SUPPLE. 


Longfellow  Epic  To  Be 
Ray’s  Greatest 

CHARLES  RAY’S  deter- 
mination to  film  “ The 
Courtship  of  Miles 
Standish  ” and  make  the  fam- 
ous Longfellow  epic  the  high 
water  mark  in  his  artistic 
career,  rather  sharply  marks 
his  transition  from  the  mere 
“ movie  ” material  to  which 
until  recently  he  devoted  his 
talents,  to  the  higher  planes 
of  subject  and  character. 

Believing  that  time  and 
thought  are  what  make  supe- 
rior pictures,  Ray  has  an- 
nounced that  under  his  con- 
tract with  United  Artists  he 
will  make  but  two  productions 
a year,  expending  not  less 
than  $300,000  on  each.  He 
spent  this  much  on  his  re- 
cently released  United  Ar- 
tists production,  “ A Tailor 
Made  Man.” 


Two  Leading  Men  for 
Viola  Dana 

Viola  Dana  is  a very  fortunate 
young  woman.  In  “Miss  Emmy 
Lou,”  her  new  Metro  picture,  she 
is  going  to  have  two  handsome 
leading  men.  Both  John  Bowers 
and  Allan  Forrest  have  been  en- 
gaged for  leading  parts  in  this 
story,  written  especially  for  Miss 
Dana  by  Bernard  McConville. 
Harry  Beaumont  is  directing  it. 

Mr.  Bowers  has  just  recently 
completed  enacting  the  title  role  in 
the  Metro-SL  production  of 
“Quincy  Adams  Sawyer.”  He  re- 
turned to  Hollywood  from  location 
in  Northern  Washington  in  ad- 
vance of  the  other  members  of  this 
company  in  order  to  play  with  Miss 
Dana  in  “Miss  Emmy  Lou.” 

Mr.  Forrest  has  appeared  in  sev- 
eral Metro  Pictures  during  the  past 
year.  He  was  Miss  Dana’s  leading 
man  in  “Seeing’s  Believing,”  one 
of  her  recent  releases. 


Theda  Bara  Story  Is 
Near  Selection 

The  selection  of  a story  for  the 
Theda  Bara  production  which  is 
to  be  made  by  the  Selznick  Com- 
pany under  the  personal  super- 
vision of  David  O.  Selznick  has 
been  narrowed  down  to  one  of  two 
or  three  of  the  scores  of  offerings 
which  have  been  examined. 

The  selection  of  a director  for 
the  picture  has  also  been  given  a 
great  deal  of  attention  and  the  an- 
nouncement of  a big  name  in  this 
connection  is  expected  within  the 
next  few  days. 

As  has  been  previously  an- 
nounced the  Bara  picture  is  to  be 
made  in  New  York  City.  Actual 
production  work  will  begin  within 
the  next  four  weeks. 


i < 


Under  Two  Flags’’  at  Strand 

Priscilla  Dean  Lauded  As  “Cigarette” 

In  Browning’s  Universa  1 Piet  ure 


« ‘ I TNDER  TWO  FLAGS,”  Pris- 

D cilia  Dean's.latest  Universal- 
Jewel  production,  had  its  New  York 
premiere  last  Sunday  at  the  Mark- 
Strand  theatre.  Crowded  houses 
hailed  the  Broadway  advent  of  the 
new  film  and  acclaimed  it  Miss 
Dean’s  greatest  vehicle.  The  pic- 
ture was  adapted  from  Ouida’s 
classic  novel,  and  was  directed  by 
Tod  Browning,  creator  of  many 
Dean  successes. 

Manager  Joseph  Plunkett  of  the 
Strand  added  an  elaborate  presenta- 
tion to  the  showing,  including  a 
colorful  prologue.  He  used  twenty- 
four  presons  in  the  prologue  cast. 

Newspaper  critics  who  saw  the 
opening  of  the  new  Universal- 
Jewel  picture,  gave  due  credit  to  its 
bigness  and  to  Miss  Dean’s  inter- 
pretation of  the  colorful  Ouida  role. 

“ Two  of  our  greatest  favorites 


are  at  the  Strand  this  week,”  wrote 
Don  Allen  in  the  Evening  World. 
“ One  is  ‘ Under  Two  Flags,’  and 
the  other  is  Priscilla  Dean.  We  are 
glad  to  greet  both.” 

The  Evening  Telegram  reviewer 
wrote  as  follows : 

“ Ouida’s  most  famous  novel, 
‘ Under  Two  Flags,’  makes  a mar- 
velous, vivid  motion  picture  drama, 
which  is  now  at  the  Strand  theatre, 
with  Miss  Priscilla  Dean  in  the  role 
of  Cigarette,  which  once  served 
Miss  Blanche  Bates  and  other 
famous  actresses  on  the  speaking 
stage.” 

Miss  Harriette  Underhill,  review- 
ing the  picture  for  the  New  York 
Tribune,  said: 

“ We  have  seen  many  Priscilla 
Dean  pictures  but  in  our  opinion 
Cigarette  is  the  best  thing  Miss 
Dean  has  ever  done  on  the  screen.” 


“More  to  Be  Pitied’’  Scores 

C.B.C.  Registers  Success  at  Open- 
ing of  Run  at  Broadway  Theatre 


“\/f0RE  T0  BE  PITIED”  es- 

i VI  tablished  itself  a success 
when  it  went  over  with  a bang  and 
registered  a hit  at  the  New  York 
premiere  run  at  the  Broadway  The- 
atre, New  York,  during  all  of  this 
week,  says  C.  B.  C.  Sales  Corpora- 
tion. 

Big  premiers  are  being  given  this 
first  of  the  C.B.C.  Film  Sales  Cor- 
poration series  and  in  every  terri- 
tory it  is  going  into  the  best  the- 
atres, establishing  thereby  records 
for  an  independent  picture,  accord- 
ing to  the  C.B.C.  offices.  A few  of 
the  big  openings  on  it  are  being 
given  at  the  Victoria  Theatre, 
Altoona;  the  Rialto  Theatre  in  Des 
Moines;  the  Boston  Theatre  in 
Boston,  and  many  first  runs 
throughout  New  England.  Apollo 
Exchange,  which  handles  Greater 
New  York  rights,  has  tied  up  some 
of  the  finest  bookings  through  New 
York  and  vicinity,  it  is  stated. 

May  Tinee,  film  reviewer  of  the 
Chicago  Tribune,  found  great  merit 
in  “More  To  Be  Pitied”  and  praised 
it  highly. 

Big  first  run  exploitation  is  being 
given  this  feature  in  every  territory. 
Exchanges  handling  it  are  more 
than  enthusiastic.  Jack  Cohn,  who 
was  in  Boston  this  week,  reports 
great  enthusiasm  on  it  there  and 
quotes  one  exhibitor  as  saying: 

“I  can  make  more  money  on  an 
Independent  feature  of  this  kind — 
gripping,  intense,  with  an  excellent 
cast  than  on  any  program  picture 
I have  played  in  a long  while.” 

Exhibitors  throughout  the  coun- 
try, on  the  strength  of  the  way 
“More  To  Be  Pitied”  is  going  over, 


are  already  tying  up  for  dates  on 
the  entire  series  of  the  six  pictures, 
and  are  asking  exactly  when  they 
can  secure  the  second  feature  “Only 
a Shopgirl,”  on  which  a remarkable 
cast  including  Estelle  Taylor,  Rich- 
ard Dix,  Wallace  Beery,  Mae  Busch, 
Tully  Marshall,  Claire  Dubrey,  Wil- 
lard Louis,  Josephine  Adair,  and 
Billy  Scott  has  just  been  announced. 


“The  Christian”  Shows 
Real  Race  Scenes 

If  you  can’t  get  to  Tijuana,  Pim- 
lico or  Churchill  Downs,  you  might 
look  over  the  Goldwyn  production 
of  “ The  Christian.” 

In  it  you  will  see  an  exciting 
horserace  on  one  of  the  most  fa- 
mous old  tracks  in  the  world,  Ep- 
som Downs  near  London,  Eng- 
land, on  Derby  Day.  You  will 
notice  several  things  in  contrast 
to  American  customs : Epsom  is  a 
turf  track,  for  one  thing,  and 
bookmakers  ply  their  trade  openly 
instead  of  secretly. 

You  will  see  Richard  Dix,  in  the 
title  role,  exhorting  (in  vain)  the 
heedless  pleasure-seekers  to  turn 
from  their  worldly  ways.  You  will 
see  racing  where  it  is,  truly,  the 
“ sport  of  kings,”  with  a king’s 
horse  among  the  starters,  and  you 
will  see  an  English  holiday  crowd 
at  its  favorite  pastjme; 

Maurice  Tourneur  is  directing, 
and  the  cast  includes  besides  Mr. 
Dix  and  Miss  Busch,  Phyllis 
Haver,  Gareth  Hughes,  Claude 
Gillingwater,  Mahlon  Hamilton 
and  others  as  well  known. 


Pola  Negri  Will  Have 
Strong  Support 

PARAMOUNT  evidently 
is  leaving  nothing  un- 
done to  make  Pola  Negri’s 
first  American  picture,  “Bella 
Donna,”  which  George  Fitz- 
maurice  is  to  start  soon  at 
the  Lasky  studio,  a produc- 
tion worthy  of  the  talents 
and  prestige  of  the  famous 
Polish  star. 

Close  upon  the  announce- 
ment that  Conrad  Nagel  will 
have  the  leading  role  opposite 
the  star,  comes  word  that 
Conway  Tearle  and  Claude 
King  have  been  cast  for  two 
of  the  most  important  char- 
acters in  the  Robert  Hichens 
story.  Mr.  Tearle  will  have 
the  picturesque  role  of  Ba- 
roudi,  the  Arab,  with  whom 
Bella  Donna  becomes  so  in- 
fatuated that  she  attempts  to 
kill  her  husband  by  slow  pois- 
oning, while  Mr.  King  will 
portray  the  physician-friend 
who  discovers  the  plot  and 
convinces  the  husband  of  his 
wife’s  perfidy. 


French  Exhibitors  Await 
Pyramid  Picture 

Word  ivas  been  received  from 
Guillome  Fervier,  French  represen- 
tative of  the  American  Releasing 
Corporation,  from  Paris,  France 
that  the  French  exhibitors  and  fans 
are  awaiting  the  receipt  there  of 
the  prints  of  the  Ray  C.  Smallwood 
production  of  the  “ Queen  of  the 
Moulin  Rouge,”  for  Pyramid  Pic- 
tures, Inc. 

Otving  to  an  active  advance  pub- 
licity campaign  by  Pyramid,  the 
foreign  rights  of  “The  Queen  of 
the  Moulin  Rouge  ” have  called  for 
considerably  more  than  the  usual 
amount  of  exhibitor  attention.  M.' 
Fervier  is  authority  for  the  state- 
ment that  few  American  produc- 
tions have  caused  so  much  keen 
anticipation  as  has  the  Paul  M 
Potter  story  upon  which  the  musi- 
cal comedy  of  the  same  name  wa« 
based. 


Changed  Title  Ex- 
plained by  Schulberg 

B.  P.  Schulberg,  producer  of 
“ Shadows  ” from  the  story  “ Ching, 
Ching,  Chinaman  ” explains  why  he 
decided  to  change  the  title  of  the 
picture  which  uses  as  its  basis  a 
story  read  by  some  2,000,000  readers 
of  the  Pictorial  Review.  He  says: 
“We  decided  on  ‘Shadows’  be- 
cause it  incorporates  the  suggestion 
of  mystery  which  is  the  keynote  of 
the  plot.  I am  confident  that  in  our 
faithful  interpretation  of  Wilbur 
Daniel  Steele’s  story  we  have  re- 
tained its  finest  element.  I feel,  that 
by  changing  the  title  we  are  aiding 
exhibitors  in  conveying  to  their  pa- 
trons just  what  the  true  nature  of 
the  pic‘ure  is.” 


1781 


October  j , 1922 

Casts  Announced  for 
Three  New  Chris- 
tie Comedies 

DOROTHY  DEVORE  is  fea- 
tured in  A1  Christie’s  “Let  ’Er 
\ Run,”  his  third  picture  of  the  new 
season  which  includes  a comedy 
horse-race.  George  Stewart  plays 
the  leading  supporting  role  while 
another  important  part  is  played  by 
Lincoln  Plumer  who  was  promi- 
nent in  the  cast  of  “That  Son  of  a 
Sheik.” 

Neal  Burns  will  be  featured  in 
; “Ocean  Swells,”  Christie’s  four  pic- 
ture. This  has  been  assigned  to 
Scott  Sidney’s  direction.  Charlotte 
Merriam,  who  played  leads  in 
Christie  Comedies  some  time  ago, 
has  been  re-engaged  to  play  the  lead 
in  this  comedy  of  house-boating. 
Sylvia  Ashton  was  borrowed  from 
the  Famous-Players  Lasky  studios 
for  the  “ Mother  ” role,  while  Bebe 
Blackburn,  a child  prodigy  of  three- 
1 and-a-half  years,  has  been  engaged 
for  some  sensational  diving  and 
; swimming. 

Bobby  Vernon  is  the  featured 
player  in  “Choose  Your  Weapons,” 
a Graustarkian  satire.  Charlotte 
Stevens  has  been  assigned  to  the 
Princess  role,  and  Lincoln  Plumer 
to  that  of  Prime  Minister  Zenda, 
the  Chief  Fixer  of  the  mythical 
kingdom.  Earl  Rodney  plays  the 
comedy  role  of  the  King,  who  used 
to  be  in  the  delicatessen  business, 
all  released  via  Educational. 


Lowe  Joins  “The  White 
Flower”  Cast 

Edmund  Lowe,  noted  Broadway 
leading  man,  was  engaged  by  wire 
to  play  the  male  lead  opposite  Betty 
Compson  in  “ The  White  Flower,”  a 
new  Paramount  picture  which  will 
mark  the  return  of  Mrs.  Julia 
Crawford  Ivers  to  the  ranks  of 
women  directors. 

Lowe  accepted  the  contract  by 
telegraph  in  New  York  and  had 
only  sufficient  time  to  pack  and 
catch  a transcontinental  train  con- 
necting with  the  Steamship  Wilhem- 
ina,  en  route  for  Honolulu.  For 
“ The  White  Flower  ” is  to  be  made 
in  and  around  Honolulu,  “On  the 
Beach  at  Waikiki”  and  at  the  brink 
of  the  volcano,  Kilaueau. 

Others  in  the  cast  include  Edward 
Martindel,  Arline  Pretty,  Sylvia 
Ashton,  Arthur  Hoyt,  Leon  Barry 
and  Lily  Phillips. 


South  America  Sold  on 
Goldwyn  Product 

Goldwyn’s  foreign  department 
has  just  entered  into  a contract 
with  the  export  department  of  the 
New  York  Film  Exchange  for  the 
handling  of  its  sixth  year  product 
— the  season  of  1922-1923 — for  the 
greater  part  of  South  America. 

The  countries  in  which  the  New 
York  Film  Exchange  will  control 
the  distribut.on  of  Goldwyn’s  “ big 
twenty  ” photoplays  for  the  new 
season  are:  Argentina,  Uruguay, 
Paraguay,  Chile,  Ecuador,  Peru 
and  Bolivia. 

Among  the  pictures  covered  by 
this  contract  are  “ Remembrance,” 
John  Barrymore  in  “ Sherlock 
Holmes,”  “ Hungry  Hearts,”  “ The 
Sin  Flood,”  “The  Bitterness  of 
Sweets,”  “ Brothers  under  the 
Skin,”  “ Gimme,”  “ A Blind  Bar- 
gain” “Broken  Chains,”  “The 
Christian,”  “ Passions  of  the  Sea,” 


<( 


Nero”  Repeating  N.Y.  Success 

Fox  Super-Feature  Is  Confirming 
Reputation  Established  on  Broadway 


<<X7ERO”,  the  William  Fox  su- 

iN  per-feature  which  is  now 
being  shown  in  the  leading  theatres 
of  the  country  after  a long  engage- 
ment at  the  Lyric  Theatre,  New 
York,  is  confirming  the  reputation 
it  made  on  Broadway,  where  press 
and  public  pronounced  it  the  finest 
historical  picture  ever  produced, 
according  to  the  Fox  offices. 

As  the  first  move  in  securing  this 
high  position  for  the  screen  drama 
the  Fox  organization  decided  to 
have  it  made  in  the  Eternal  City 
itself,  and  to  obtain  the  services  of 
the  best  foreign  actors.  A glance 
at  the  program  shows  that  the  cast 
is  largely  made  up  of  Italian  ar- 
tists, the  best  known  name  on  the 
list  being  that  of  Alexander  Sal- 
vini,  grandson  of  the  great  Italian 
tragedian  who  toured  this  country 
forty  years  ago  and  was  regarded 
as  the  foremost  “Othello”  of  his 
time. 

J.  Gordon  Edwards,  the  cele- 
brated director  who  had  charge  of 


the  making  of  “Nero”,  took  full 
advantage  of  his  opportunity,  and, 
wherever  possible,  used  the  actual 
locations  referred  to  in  the  story. 
Nero’s  palace,  which  was  built  ex- 
pressly for  the  picture,  is  an  im- 
posing example  of  ancient  Roman 
architecture  that  looks  as  if  it  was 
inspired  by  the  painting  of  some 
famous  artist.  There  are  other 
stately  structures  all  through  the 
feature. 

The  outstanding  scenic  effect  is 
the  burning  of  Rome.  This  his- 
torical blaze  has  been  reproduced  in 
a wonderfully  realistic  manner,  the 
size  of  the  mob  of  frightened  in- 
habitants being  the  largest  ever 
used  for  the  screen,  it  is  claimed. 
The  scene  where  the  wicked  em- 
peror, who  gave  orders  for  the  con- 
flagration, stands  upon  a balcony  of 
his  palace  and  gloats  ovhr  the  des- 
truction of  the  doomed  city,  puts 
the  finishing  touch  upon  the  horror 
of  the  situation. 


Editors  Invite  Picture  Showing 

Southern  California  Association  Sees 
“Remembrance”  Goldwyn  Special 


Goldwyn  pictures  cor- 
poration has  just  re- 
ceived a telegram  from  its  studios 
in  Culver  City,  Cal.,  that  a signal 
honor  has  been  paid  to  its  first  re- 
lease for  the  season,  the  new  Ru- 
pert Hughes  photoplay,  “ Remem- 
brance.” 

The  Southern  California  Editor- 
ial Association,  consisting  of  edi- 
tors of  300  newspapers  in  that 
section  of  the  country,  asked  that 
the  picture  be  shown  to  them  after 
their  banquet  on  Monday  night  last 
at  Los  Angeles.  Their  recollec- 
tion of  Mr.  Hughes’  former  super- 
feature, “The  Old  Nest,”  was  re- 
sponsible for  their  petition  to  be  al- 
lowed to  see  “ Remembrance  ” in 
advance  of  its  release  date. 

The  author  of  the  film  was  in- 


Philly  Officials  See 
Police  Picture 


ii 


the 


IN  the  Name  of 
Law,”  the  F.  B.  O.  po- 
lice picture  received  a 
fine  official  send-off  in  Phila- 
delphia on  Sunday,  Sept.  24th, 
when  it  was  privately  pre- 
sented at  the  Stanley  Com- 
pany’s Victoria  Theatre,  to 
Mayor  J.  Hampton  Moore, 
Director  of  Public  Safety 
James  B.  Cortelyou,  Chief  of 
Police  William  B.  Mills,  the 
heads  of  the  various  city  de- 
partments and  the  entire  Po- 
lice Force  of  the  city  of  Phil- 
adelphia. 

Admission  to  the  private 
showing  was  by  special  invi- 
tation personally  issued  by 
the  Director  of  Public  Safety, 
to  a list  of  guests  made  up 
entirely  by  Mr.  Cortelyou 
himself. 


vited  to  attend  the  banquet  and  ad- 
dress the  assembled  editors.  After 
the.  screening,  Mr.  Hughes  was  the 
recipient  of  congratulations  on  all 
hands  for  the  delightful  humor  and 
the  realistic  humanness  of  his  new 
picture,  which  many  predicted 
would  rival  “The  Old  Nest”  in 
popularity. 

“ Remembrance  ” was  shown  in 
preview  at  the  studios  on  the  fol- 
lowing Tuesday  night  to  the  press 
representatives  of  Los  Angeles, 
who  were  as  enthusiastic  in  praise 
of  the  film  as  the  editors  had  been 
the  previous  evening.  Before  the 
screening  dinner  was  served  to 
sixty  of  the  various  film  and  the- 
atrical publicity  agents  in  and 
about  Los  Angeles. 

“ Remembrance  ” is  receiving  its 
first  screening  this  week  at  the 
California  theatre,  Los  Angeles, 
and  beginning  next  Sunday,  Oct.  1, 
it  will  be  shown  for  a week  at  the 
Capitol  theatre,  New  York.  Its  na- 
tional release  date  is  Sunday, 
Oct.  8. 


Bull  Montana  Finishes 
“A  Punctured  Prince” 

Bull  Montana  has  completed  “A 
Punctured  Prince,”  the  second  of  a 
series  of  screen  comedies,  produced 
by  Hunt  Stromberg  and  distributed 
by  Metro  Pictures  Corporation. 
The  first  production  of  the  series, 
“A  Ladies’  Man”,  is  now  being 
shown  in  leading  motion  picture 
theatres. 

“A  Punctured  Prince”  is  an  orig- 
inal story  by  Hunt  Stromberg,  and 
in  it  the  star  is  seen  as  a success- 
ful chef  in  a “short-order”  res- 
taurant. After  a succession  of  hu- 
morous events,  the  erstwhile  food- 
preparer  finds  himself  ascended  to 
a position  enabling  him  to  rub  el- 
bows with  royalty. 

In  support  of  Montana  are 
many  comedy  players  of  promin- 
nence,  among  them  being  Maryon 
Aye,  Harry  Lamont,  Eugene  Burr 
and  Helen  Broneau. 


“Prisoner  of  Zenda” 
Opens  Eastman 

Ten  thousand  persons  crowded 
Rochester’s  new  Eastman  Theatre 
on  the  first  day  this  unique,  univer- 
sity-owned theatre  was  thrown 
open  to  the  public.  Although  the 
doors  remained  closed  until  one 
o’clock  in  the  afternoon,  crowds 
began  to  gather  in  front  of  the 
theatre’s  box  office  as  early  as  nine 
o’clock  in  the  morning.  The  throngs 
that  tied  up  traffic  on  Main  and 
Gibb  streets  were  all  eager  to  wit- 
ness the  first  presentation  in 
Rochester  of  Rex  Ingram’s  produc- 
tion of  the  world’s  most  famous 
romance,  “The  Prisoner  of  Zenda,” 
by  Anthony  Hope. 


Exhibitor  Lauds  Ray’s 
“Tailor  Made  Man” 

W.  H.  Kemble,  manager  of 
the  Empire  theatre,  Long  Beach, 
Calif.,  a city  of  100,000  who  made 
the  second  showing  in  the  country 
of  Charles  Ray’s  first  United  Artists 
production,  “ A Tailor  Made  Man,” 
has  written  to  Mr.  Ray  as  follows: 

“While  it  was  necessary  for  me 
to  pay  a rental  for  “A  Tailor  Made 
Man”  far  in  excess  of  what  I ever 
paid  for  any  of  your  previous  pic- 
tures, nevertheless  in  the  same 
proportion  it  is  proving  a bigger 
box-office  attraction  than  any  other. 
We  opened  Monday  night  turning 
away  hundreds  of  your  admirers.” 


COMMERCIAL  FIBRE  CO.  OF  AMERICA,  Inc. 

Phone:  Madison  Square  4430  15  East  26th  Street 

SOLE  AGENTS  FOR 

FABBR1CA  ITALIANA  LAM1NE  MILANO 

“F.I.L.M.” 

Positive  raw  film  manufactured  in  Italy 
Ask  for  samples  and  prices 


1782 


Motion  Picture  New. 


‘‘Prisoner  of  Zenda”  Praised 

Exhibitors  Wire  Congratulations  to 
Ingram  and  Metro  Corporation 


UBSTANTIATING  the  tre- 
mendous impression  registered 
by  the  first  public  showing  of  the 
Rex  Ingram  production  for  Metro 
of  “ The  Prisoner  of  Zenda,”  which 
took  place  on  July  31  at  the  Astor 
theatre,  New  York,  come  expres- 
sions of  congratulations  to  Mr.  In- 
gram and  to  Metro  Pictures  Cor- 
poration from  exhibitors  through- 
out the  country,  wherever  pro-re- 
lease showings  of  the  photoplay 
have  been  held,  according  to  word 
from  the  Metro  office. 

The  enthusiasm  of  the  showmen 
for  the  new  triumph  of  the  young 
director  of  “The  Four  Horsemen 
of  the  Apocalypse,”  “Turn  to  the 
Right,”  “The  Conquering  Power” 
and  other  notable  productions,  is 
indication  that  they  share  the 
opinion  of  the  producers  that  “ The 
Prisoner  of  Zenda  ” is  certain  to 
become  a phenomenal  success. 

An  example  of  the  reception 


which  the  photoplay  is  receiving  is 
expressed  to  Metro  in  a telegram 
from  P.  F.  Schwie,  general  mana- 
ger of  the  Duluth,  Minn.,  Theatre 
Company,  where  an  advance  show- 
ing of  the  play  is  now  taking  place. 
“ We  expected  much  and  got  even 
more,”  says  Mr.  Schwie.  His  tele- 
gram to  E.  M.  Saunders,  general 
sales  manager  for  Aletro,  reads  as 
follows : 

“ I wish  to  add  our  voice  to  the 
chorus  of  praise  which  is  going  up 
everywhere  for  Metro’s  new  Rex 
Ingram  production.  ‘ The  Prisoner 
of  Zenda.’  We  expected  much  and 
got  even  more  from  this  picture, 
which  is  worthy  in  every  way  of 
the  creator  and  distributors  of  the 
‘ Four  Horsemen.’  There  may  be 
better  adventure  romances  than 
‘ The  Prisoner  of  Zenda  ’ but  they 
surely  are  difficult  to  think  of  with 
this  perfect  screening  of  Anthony 
Hope’s  novel  at  hand.” 


Associated  Release  Has  Thrills 

Stirring  Adventures  of  Johnsons  in 
South  Seas  Are  Shown  in  Picture 


THE  current  release  of  Asso- 
ciated  Exhibitors  is  Head 
Hunters  of  the  South  Seas, 
scheduled  for  October  1st.  This 
is  a five  part  attraction  de- 
picting Martin  Johnson  s thrill- 
ing adventures  among  the  wild 
tribes  of  Malekula,  an  island  in  the 
South  Seas.  Two  years  ago,  Mar- 
tin Johnson  and  his  wife  were  cap- 
tured by  cannibals  at  Malekula,  but 
escaped  and  returned  some  time 
later,  attracted  by  the  opportunities 
for  remarkable  adventure  pictures 
offered  there. 

On  the  way  to  and  returning 
from  Malekula  on  their  second 
trip,  the  Johnson’s  are  said  to  have 
met’  with  many  thrilling  _ ex- 
periences, and  have  pictured  in  a 
fascinating  manner  the  customs  and 
habits  of  the  wild  tribes  of  man- 
eating  savages.  Even  nature  per- 
formed for  them,  permitting  them 
to  photograph  an  earthquake  and 
an  erupting  volcano.  They  also  se- 
cured some  remarkable  shark  pic- 

“ Passions  of  the  Sea” 
Being  Edited 

Director  r.  a. 

WALSH  this  week  fin- 
ished photography  on 
Goldwyn’s  first  Carey  Wilson 
photoplay,  “ Passions  of  the 
Sea.”  formerly  known  as 
“ Captain  Blackbird.”  All  of 
the  scenes  for  this  South  Sea 
romance  were  photographed 
in  Tahiti  with  the  exception  of 
a few  interiors  which  were 
filmed  at  the  studios  aftre  the 
return  of  the  company. 

Director  Walsh  is  now  en- 
gaged in  editing  and  titling 
the  picture  with  the  assis- 
tance of  the  author,  a mem- 
ber of  Goldwyn’s  editorial 
staff.  It  will  soon  receive  its 
initial  complete  showing  for 
production  officials  at  the 
studios. 


tures,  as  well  as  photographing  for 
the  first  time  a strange  tribe  of 
people  vrho  lived  in  trees,  climbing 
aloft  with  the  dexterity  of  monkeys. 

Particularly  interesting  are  said 
to  be  other  shots  of  the  Head 
Hunters  of  Malekula,  revealing  in 
detail  the  life  of  the  fiercest  and 
cruellest  man-eating  savages  in  the 
world. 

Associated  Exhibitors  states  that 
a special  array  of  posters  and  ac- 
cessories has  been  prepared  for  this 
attraction  as  well  as  a campaign 
book  which  includes  in  its  sugges- 
tions several  methods  of  coopera- 
tive advertising  and  commercial 
tie-ups  of  practical  wrorth  to 
theatres. 


George  Arliss  Picture 
Wins  Praise 

“If  you  show  high-class  pic- 
tures, don’t  fail  to  give  your  pa- 
trons George  Arliss  in  ‘ Disraeli.’ 
They  will  thank  you  for  it,”  says 
Thomas  L.  Haynes,  proprietor  of 
the  Town  Hall  theatre,  Old  Lyme. 
Conn.,  after  playing  this  United 
Artists  release. 

“George  Arliss  is  the  greatest 
dramatic  actor  before  the  screen 
today.  Book  ‘Disraeli’  and  you  will 
not  regret  it.  It  is  a picture  that 
will  stand  a raise  and  you  will  draw 
the  best  class  in  town.” 


Henley  in  East  to  See 
Play  He  Is  to  Film 

Hobart  Henley,  Universal  direc- 
tor, has  just  been  brought  east  by 
the  company  to  see  the  stage  play, 
“ Up  the  Ladder,”  now  playing  in 
Philadelphia,  which  he  is  to  film. 

Feeling  that  the  Owen  Davis  play, 
“ Up  the  Ladder,”  lends  itself  par- 
ticularly well  to  direct  translation 
to  the  screen,  it  was  deemed  advis- 
able to  have  Henley  see  it  in  its 
original  form.  It  is  to  serve  as  the 
first  starring  vehicle  of  Virginia 
Valli. 


Robert  G.  V ignola 


DIRECTOR  OF 


W hen  Knighthood 
Was  In  Flower 


NOW  DIRECTING 


M 


anon  L^avies 


D 


IN 


44 


Ad  am  and  Eva 


77 


FOK  COSMOPOLITAN 


1783 


Powers  Returns  to  N.  Y.  Office 

F.  B.  O.  Managing  Director  Lines  Up 
Splendid  Product  for  Future  Release 


aiji  ^ 

October  7 , 1922 

! “Sherlock  Holmes”  to 
Open  New  House 

j;  “Sherlock  Holmes,”  the  Goldwyn 
picture  starring  John  Barrymore 
i will  be  the  opening  attraction  at 
the  New  Princess  theatre  in  Hono- 
lulu, Hawaiian  Islands.  It  will  be- 
gin a pre-release  showing  at  that 
new  million-dollar  theatre  on  Tues- 
day, Octobei  26. 

James  R.  Grainger,  personal  rep- 
resentative of  F.  J.  Godsol,  pres- 
1 ident  of  Goldwyn  Pictures  Corpo- 
ration, who  is  now  making  a tour 
of  the  Goldwyn  exchanges,  ar- 
ranged for  the  Honolulu  booking 
of  “ Sherlock  Holmes  ” when  he 
was  in  San  Francisco  recently. 


Fitzmaurice  Finishes 
“Kick  In” 

“ Kick  In,”  George  Fitzmaurice’s 
production  for  Paramount  Pic- 
tures, has  been  completed  and  it  is 
’believed  that  this  will  prove  one  of 

I the  most  exciting  modern  crook 
dramas  of  the  year. 

Betty  Compson,  Bert  Lytell  and 
May  McAvoy  are  featured  in  this 
picture,  which  was  adapted  by 
Ouida  Bergere  from  Willard 
i Mack’s  stage  play.  Meanwhile, 
George  Fitzmaurice  is  preparing 
for  his  next  production,  “ Bella 
' Donna,”  in  which  the  Polish  ac- 
tress, Pola  Negri,  will  be  starred. 


! Stars  Join  Universal 
Picture  Cast 

June  Elvidge,  stage  and  screen 
celebrity,  and  David  Torrence,  New 
York  character  star,  have  been 
added  to  the  cast  of  “ Forsaking  All 
Others,”  being  filmed  at  Universal 
City  as  an  all-star  special  produc- 
tion. 

Colleen  Moore,  Cullen  Landis, 
May  Wallace  and  Sam  DeGrasse 
have  other  big  parts  in  Universal’s 
adaptation  of  Mary  Lerner’s  story, 
which  appeared  originally  in  Col- 
lier’s and  was  a sensation  in  the 
literary  world. 

Emile  Chautard  is  directing  the 
production. 


New  Leading  Woman 
for  Rawlinson 

Claire  Adams,  leading  woman  of 
many  high  class  western  features  of 
the  Hamptons  and  other  producers, 
has  been  signed  by  Universal  to  play 
the  feminine  lead  opposite  Herbert 
Rawlinson  in  “ The  Kidnappers,”  a 
I picture  which  has  just  been  started 
1 at  Universal  City  under  Stuart 
Paton’s  directon. 

“ The  Kidnapper  ” is  one  of  the 
1 “ Scarlet  Car  ” stories  by  Richard 
Harding  Davis  and  was  prepared 
for  the  screen  by  George  Randolph 
Chester,  of  “ Wallingford  ” fame. 

“Dusk  to  Dawn”Booked 
by  Loew  Circuit 

“ Dusk  to  Dawn,”  the  Associated 
Exhibitors  feature  starring  Flor- 
ence Vidor,  which  recently  played 
| a big  week  at  the  Capitol  Theatre, 

I New  York  City,  has  been  booked 
! for  the  entire  circuit  of  Marcus 
I Loew  theatres  in  Greater  New 
York. 

Lester  W.  Adler,  in  charge  of 
the  New  York  exchange  of  Asso- 
ciated, conducted  the  negotiations 
with  the  booking  department  of 
Loew’s  enterprises. 


TA.  POWERS,  managing  di- 
• rector  of  the  Film  Booking 
Offices  of  America,  returned  this 
week  to  the  F.  B.  O.  Home  Office 
in  New  York  after  several  months 
spent  in  supervising  the  production 
activities  of  F.  B.  O.  units  at  the 
big  R-C  Studios  in  Los  Angeles. 
Powers  having  lined  up  an  ex- 
cellent array  of  future  product 
for  F.  B.  O.  release,  will  remain  for 
the  present  in  New  York  to  watch 
the  work  of  his  sales  organization. 

Powers  left'  three  producing  or- 
ganizations hard  at  work  at  the 
Coast  studio.  Harry  Carey,  having 
completed  his  second  F.  B.  O.  re- 
lease “ Good  Men  and  True  ” is 
now  well  under  way  with  “ The 
One  Man,”  adapted  from  the  story 
“ When  a Woman  Wills,”  by  Eliza- 
beth Dejeans,  which  appeared 


<<~pHE  SLEUTH”  Larry  Se- 
1 mon’s  latest  comedy  is  said, 
by  those  who  have  seen  it,  to  be 
among  the  best  of  the  output  in 
the  comedian’s  long  and  successful 
career.  It  is  a story  of  the  unex- 
pected, with  everything  occurring 
but  the  one  thing  for  which  the 
spectator  is  looking  and  by  the  time 
that  happens,  it  carries  a surprise 
for  the  audience  is  then  expecting 
something  else. 

This  idea  was  accomplished  after 
considerable  study  and  deliberation 
on  the  part  of  Semon,  although  it 
has  been  his  aim  to  produce  a com- 
edy of  this  sort  for  some  time. 
However,  months  of  experimental 
work  was  required  before  the  thing 
could  be  accomplished. 

The  difficulty  was  mastering  the 
psychology  of  the  audience  and  a 
print  was  projected  before  a typical 
audience  to  note  the  effect,  which 
brought  about  a few  necessary 
changes.  Larry  found  that  in  two 
or  three  places  the  audience  antici- 
pated the  action.  These  were 


Famous  Author  to  Write 
Advertisements 

WHAT  is  probably  a new 
precedent  in  the  mo- 
tion picture  industry 
will  be  established  when  Ellis 
Parker  Butler,  famous  author 
of  “ Pigs  Is  Pigs  ” writes  a 
series  of  six  advertisements  to 
run  consecutive  weeks  in  the 
Saturday  Evening  Post  for 
Associated  First  National 
Pictures,  Inc.,  on  “ East  Is 
West.” 

Famous  authors  have  given 
their  time  and  talent  freely  to 
the  writing  of  screen  stories 
and  continuities,  but  this  is 
probably  the  first  time  that  a 
writer  of  national  repute  in 
the  fiction  field  has  consented 
to  write  national  advertising 
for  a motion  picture. 


originally  in  the  Blue  Book  Maga- 
zine. Carey’s  supporting  cast  in- 
cludes Vola  Vale  and  Cullen  Lan- 
dis, “The  One  Man”  is  directed  by 
Val  Paul. 

Johnnie  Walker  has  half  com- 
pleted his  second  starring  picture 
“Captain  Fly-By-Night.”  Walker 
appears  in  the  picturesque  role  of  a 
gentleman  adventurer,  and  is  sup- 
ported by  Shannon  Day,  Victory 
Bateman,  Francis  McDonald,  Eddie 
Gribbon  and  Ashley  Cooper.  Wil- 
liam K.  Howard  is  directing. 

Under  the  direction  of  Chester 
Bennett,  Jane  Novak  is  completing 
her  third  F.  B.  O.  release,  “ Thel- 
ma.” This  screen  adaption  of 
Marie  Corelli’s  famous  novel  is  said 
to  be  the  most  pretentious  produc- 
tion of  Miss  Novak’s  career. 


eliminated,  with  the  result  that  it 
is  said  to  be  practically  impossible 
to  anticipate  the  action  from  one 
scene  to  another. 

Among  the  costly  sets  built  for 
this  two-reel  production  is  one  rep- 
resenting the  interior  of  a cafe 
across  the  Mexican  Border. 

Lucille  Carlisle  is  the  leading 
woman  and  the  supporting  cast  em- 
ploys Oliver  Hardy,  A1  Thompson 
and  other  favorites  of  the  Semon 
organization. 


Texas  Joins  Universal 
Publicity  Staff 

Paul  Wakefield,  prominent  Texas 
newspaper  man,  and  dramatic  critic, 
has  been  engaged  as  the  publicity 
manager  in  Texas  for  Universal. 
He  will  have  his  headquarters  in 
Dallas,  in  the  offices  of  the  Consoli- 
dated Film  & Supply  Company, 
Southern  distributors  of  the  Uni- 
versal product  Wakefield's  ser- 
vices were  obtained  by  Ned  E.  De- 
pinet,  general  manager  of  the  con- 
solidation. 


“Rich  Men's  Wives”  Is 
Booked  in  Philly 

In  what  is  considered  one  of  the 
hardest  towns  in  the  country  for 
an  independent  to  break  in,  B.  P. 
Schulberg’s  “ Rich  Men’s  Wives  ” 
has  secured  an  immediate  booking 
date.  The  city  is  Philadelphia  and 
the  theatre  the  Aldine.  Ben  Am- 
sterdam, Lichtman  franchise  holder 
in  Eastern  Pennsylvania  and 
Southern  New  Jersey  has  closed  the 
deal  with  the  Stanley  Company  of 
America  for  a week’s  run  beginning 
September  25. 


COMING  SOON 

PERFECT  PICTURES 

'‘neither  screen  nor  stage — 

■ UT  LIFE'S  WINDOW" 


Novel  Cafe  Built  For 
“The  Lonely  Road” 

The  Cafe  of  the  Deep,  a dance 
palace  unique  for  its  beautiful 
mural  decorations,  the  character  of 
its  patronage  and  the  fact  that  the 
clink  of  a cash  register  never 
marred  the  pleasure  of  its  guests, 
came  into  being  at  Los  Angeles  a 
few  days  ago,  sparkled  for  one 
brilliant  assemblage  and  then  closed 
its  doors  forever. 

The  luxurious  resort  was  de- 
signed, erected,  used  for  a day, 
and  dismantled  under  the  super- 
vision of  Victor  Schertzinger  for 
Katherine  MacDonald’s  latest  pic- 
ture for  First  National,  “The 
Lonely  Road.”  When  B.  F.  P. 
Schulberg,  head  of  Preferred  Pic- 
tures, Inc.,  undertook  the  filming  of 
the  Charles  Logus  story  he  sent  for 
Hernando  G.  Villa,  artist,  archi- 
tect and  designer,  and  told  him  of 
the  necessity  for  building  the 
unique  cafe. 


Hollywood  Picture  Is 
Going  Well 

“ Night  Life  in  Hollywood,”  the 
Arrow  special  which  has  just  start- 
ed its  career,  is  slated  for  a tremen- 
dous success,  if  its  two  preliminary 
engagements  may  be  accepted  as  a 
standard,  according  to  word  from 
Arrow. 

When  the  picture  was  given  its 
premier  presentation  at  Woods 
theatre,  Atlantic  City,  during  the 
week  of  September  10th,  it  achieved 
results  which  were  entirely  satis- 
factory, playing  to  more  than  ca- 
pacity audiences  during  the  entire 
week,  with  packed  houses  every 
afternoon  and  evening. 

That  the  picture  would  repeat  its 
triumph  at  H.  C.  (Doc)  Horater’s 
Alhambra  theatre  was  a foregone 
conclusion.  After  the  opening  day 
Mr.  Horater  wired  as  follows  to 
Dr.  Shallenberger : 

Night  Life  in  Hollywood  ’ 
opened  to  biggest  business  since 
‘Ten  Nights’  last  Easter.  Held  them 
out  from  7 o’clock  until  closing.” 

Feist  Books  Singers 
with  Picture 

Leo  Feist  Inc.,  have  arranged  a 
special  advertising  campaign 
through  their  Canadian  office,  of 
their  latest  fox-trot  ballad,  “Hu- 
man Hearts”,  written  by  Milt 
Hagen  and  Victor  Nurnberg,  with 
a special  arrangement  by  Paul 
Specht. 

Feist  will  furnish  singers  who 
will  travel  with  the  Universal 
Photo-play  “Human  Hearts”  and 
will  render  the  song  wherever  the 
picture  is  exhibited  in  the  Do- 
minion. 


Featured  Players  Meet 
After  Ten  Years 

Bebe  Daniels  and  Lewis  Stone, 
who  with  Kathlyn  Williams  and 
Harrison  Ford  are  featured  in  the 
new  production  just  being  started 
by  William  de  Mille  for  Par- 
amount, are  playing  together  for 
the  first  time  in  ten  years.  The 
previous,  occurrence  took  place 
when  Miss  Daniels  was  a child  ac- 
tress. She  played  the  part  of  Little 
Hal  with  Mr.  Stone  at  the  old 
Belasco  Theatre,  Los  Angeles,  in 
that  player’s  production  of  the  fa- 
mous old  success,  “ The  Squaw 
Man  ” 


Larry  Semon’s  Latest  Unique 

Vitagraph  Comedian  Claims  Picture 
Most  Successful  in  Whole  Career 


1784 


Motion  Picture  New 


Metro  Closes  Large 
Foreign  Deal 

METRO  Pictures  Corpor- 
ation closed  this  week  a 
contract  with  Chipman, 
Ltd.,  whereby  this  firm  will 
have  distributive  rights  for 
Metro  releases  in  Cuba,  Porto 
Rico,  San  Domingo,  Haiti, 
Trinidad,  the  Windward  Is- 
lands and  British  Guiana  for 
two  years. 

This  is  the  largest  contract 
ever  cldsed  for  this  Caribbean 
territory,  according  to  an  as- 
sertion this  week  by  Harry  J. 
Cohen,  foreign  manager  of 
Metro,  who  was  actively  in- 
strumental in  the  consumma- 
tion of  negotiations,  and  who 
made  the  result  public. 

While  no  information  was 
forthcoming  either  from  Mr. 
Cohen  or  from  Roy  Chandler, 
representing  Chipman,  Ltd., 
some  idea  of  the  magnitude  of 
the  amount  involved  may  be 
estimated  from  the  figures  for 
the  rights  in  Porto  Rico  alone. 
The  Porto  Rico  Times  said: 
“ The  deal  is  said  to  involve  a 
matter  of  $150,000,  and  it  in- 
sures, for  this  island,  the  early 
presentation  of  such  famous 
film  stories  as  ‘ Fascination,’ 
‘ The  Prisoner  of  Zenda,’ 
* Forget-Me-Not,’  Clara  Kim- 
ball Young’s  latest  produc- 
tions and  Rex  Ingram’s 
* Trifling  Women,’  and  many 
still  in  the  making.” 


“ Jacqueline  ” to  Have 
Strong  Cast 

Dell  Henderson,  who  has  begun 
work  on  “Jacqueline,”  a James 
Oliver  Curwood  story  to  be  released 
by  Arrow  as  one  of  their  fall 
specials,  has  assembled  an  unusual 
cast  for  the  production. 

Heading  the  all-artist  aggregation 
is  Lew  Cody,  fresh  from  his  tri- 
umphs in  “ The  Valley  of  Silent 
Men.” 

The  ingenue  lead  is  Marguerite 
Courtot.  Paul  Penzer,  one  of  the 
real  veterans  of  the  screen,  has 
also  been  engaged  by  Director  Hen- 
derson for  an  important  role.  Shel- 
don Lewis  and  Kate  Bruce  are 
important  members  of  this  unusual 
aggregation. 


Louisville  Puts  Over 
Arrow  Month 

Big  Feature  Rights  Corporation 
of  Louisville  is  assisting  material- 
ly in  putting  “ Arrow  Month  ” 
across  in  a big  way.  They  have 
made  a special  drive  on  the  various 
Arrow  subjects  which  they  control 
in  Kentucky  and  Tennessee  and 
results  have  been  highly  gratifying. 
According  to  a letter  just  received 
at  the  home  office  of  Arrow  from 
E.  K.  Rice,  sales  manager  of  the 
Big  Feature  Rights,  they  have  done 
an  infinite  amount  of  business  on 
Arrow  pictures  thus  far  and  expect 
to  roll  up  a tremendous  total  in  the 
remaining  days  of  the  month. 


“Hearts  Aflame”  Is  Completed 

Reginald  Barker  Finishes  Picture 
After  Three  Months  Production  Work 


AFTER  three  months  of  actual 
production  work,  Reginald 
Barker  has  completed  the  making 
of  “Hearts  Aflame”  as  his  first  all- 
star  special  for  Louis  B.  Mayer.  In 
order  to  secure  the  proper  atmos- 
pheric background  for  the  big  tim- 
ber country  scenes,  a large  part  of 
the  picture  was  filmed  in  Canada 
where  the  director  and  his  staff  and 
some  of  the  principals  were  trap- 
ped in  a forest  fire  in  their  efforts 
to  secure  some  realistic  shots  in  the 
conflagration. 

Upon  the  company’s  return  from 
the  north,  a pine  forest  covering 
six  acres  of  ground  was  transplant- 
ed in  the  San  Fernando  valley  for 
the  special  purpose  of  being  sac- 
rificed in  a terrific  blaze  while 
Anna  Q.  Nilsson  and  Craig  Ward, 
two  of  the  stars,  drove  a locomo- 


tive through  the  flames. 

Seven  weeks  were  spent  in  the 
preparation  for  this  episode  alone, 
while  five  days  and  nights  were 
required  for  the  making  of  the  main 
fire  scene  and  the  close-up  shots 
which  followed. 

A strong  all-star  cast  is  one  of 
the  features  of  the  picture.  Frank 
Keenan  and  Anna  Q.  Nilsson  head 
the  list  with  Craig  Ward,  Richard 
Headrick,  Russell  Simpson,  Rich- 
ard Tucker,  Stanton  Heck,  Mar- 
tha Mattox,  Walt  Whitman,  Joan 
Standing,  Ralph  Cloninger,  Lee 
Shumway,  John  Dill,  Irene  Hunt 
and  Gordon  Magee  in  the  other 
main  characters. 

The  story  is  based  on  the  Harold 
Titus  novel,  “Timber”,  and  was 
prepared  for  the  screen  by  J.  G. 
Hawks  and  L.  G.  Rigby. 


Mack  Sennett  Complets  Pictures 

Producer  Editing  and  Titling  Two 
Two-Reelers  and  One  Five  Reel  Comedy 


DURING  the  past  six  weeks 
strenuous  efforts  have  been 
made  by  Mack  Sennett,  comedy 
producer,  to  complete  the  editing 
and  titling  of  two  promising  two- 
reel  comedies  and  one  five-reel  fea- 
ture comedy,  scheduled  for  early 
fall  release  through  the  distribut- 
ing hands  of  Associated  First  Na- 
tional Pictures. 

The  two  reelers  are  “ Bow 
Wow,”  a rural  comedy  featuring 
that  triumvirate  of  world  famous 
fun  makers,  Louise  Fazenda,  John 
Henry,  Jr.,  and  Teddy,  the  inimi- 
table canine  star  with  almost  hu- 
man intelligence.  The  other, 
“ When  Summer  Comes,”  directed 
by  Roy  Del  Ruth,  is  a broad  farce 
in  which  Billy  Bevan  is  the  fea- 


tured player  with  Mildred  June  in 
the  leading  feminine  role. 

The  feature  comedy,  titled  “The 
Shriek  of  Araby,”  has  in  it  Ben 
Turpin  and  Kathryn  McGuire.  At 
a preview  given  “ The  Shriek  of 
Araby  ” prior  to  shipping  it  to  New 
York,  the  discriminating  audience 
in  the  Paramount  theatre,  Holly- 
wood, is  said  to  have  accorded  it  a 
most  enthusiastic  welcome.  It  is 
claimed  for  the  picture  by  those 
qualified  to  judge,  that  Mack  Sen- 
nett has  uncorked  a new  vein  of 
screen  entertainment  which,  if  he 
continues  will  entitle  him  to  the 
name  of  “ King  of  Satirists  ” as 
well  as  that  he  now  enjoys,  “ King 
of  Comedy.” 


Berman  on  Tour  of  Exchanges 

F.  B.  O.  Distribution  Manager  Will 
Supervise  Establishment  of  Branches 


HARRY  M.  BERMAN,  general 
manager  of  distribution  of  the 
Film  Booking  Offices  of  America, 
is  leaving  on  October  1st  on  an- 
other tour  of  F.  B.  O.  exchanges, 
which  will  take  him  as  far  as  the 
Pacific  Coasr,  where  he  will  super- 
vise the  establishment  of  a new 
branch  in  Portland,  Oregon,  to 
serve  the  exhibitors  in  that  terri- 
tory. Mr.  Berman’s  trip  will  also 
result  in  the  opening  of  the  new 
F.  B.  O.  branch  in  Salt  Lake  City. 

Since  the  enterprising  distribu- 
tion manager  took  office  with  the 
F.  B.  O.  no  less  than  seven  new  ex- 
changes have  been  announced  by 
that  company.  In  addition  to  Port- 
land and  Salt  Lake  City,  branches 
will  open  shortly  in  Charlotte,  N. 
C.,  and  Des  Moines,  Iowa;  while  in 
Albany,  N.  Y. : Sioux  Falls,  N.  D., 
and  Oklahoma  City  F.  B.  O.  ex- 
changes are  now  operating,  having 
been  established  by  Mr.  Berman. 
This  present  tour  of  the  F.  B.  O. 
general  manager  will  complete  the 
reorganization  of  the  sales  forces 
of  that  company,  accomplished  by 


Mr.  Berman  in  the  unusually  short 
time  of  three  months. 

This  large  expansion  of  the 
F.  B.  O.  selling  organization  will 
enable  this  company  to  live  up  to 
its  motto  of  service  to  the  exhi- 
bitor. Mr.  Berman’s  activities  in 
the  distribution  of  F.  B.  O.  pro- 
ductions are  keeping  pace  with  the 
extension  of  the  producing  activi- 
ties which  have  been  made  by  P.  A. 
Powers,  managing  director  of 
F.  B.  O.  since  he  assumed  control 
of  the  company. 


“More  to  Be  Pitied’’ 
Des  Moines  Hit 

The  premiere  showing  of  “ More 
to  be  Pitied”  in  Des  Moines,  which 
took  place  last  week  at  the  Rialto 
Theatre,  went  over  big  and  estab- 
lished the  picture  in  that  territory, 
according  to  the  C.  B.  C.  offices. 

According  to  a wire  from  Walter 
F.  Davis,  manager  of  the  Rialto, 
the  C.  B.  C.  feature  drew  like  a 
circus, 


Song  Writers  Engage 
for  “The  Flirt,, 

MILT  HAGEN  and  Vic- 
tor Nurnberg,  Broad- 
way song-writers  who 
wrote  “ Human  Hearts,”  the 
popular  tie-up  song  for  the 
Universal  Jewel  picture  of 
that  name,  have  been  commis- 
sioned to  write  a tie-up  song 
for  “ The  Flirt,”  the  new  Uni- 
versal Jewel  picture  recently 
completed  by  Hobart  Henley, 
with  Eileen  Percy  and  Helen 
Jerome  Eddy  as  featured 
players.  “ The  Flirt  ” is  one 
of  Universal’s  late  fall  re- 
Leo  Feist,  the  music  pub- 
lisher who  put  out  “ Human 
^Hearts,”  was  besieged  with 
requests  for  copies  of  the 
song. 


Comething  New 
Pair  of  reels 

Expressly 

^ for 


Exhibitor 


Memories- 
for  the  Wide  Family 

IncbeasedBanhSount 


For  the  Exhibitor 

ADozei 


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Ser/es^ 

ChoiceProduciionsInc. 

635  Hci'iiitiuW.Hd  IniauBWj 
Los  Angeles,  Cal.  ^ 


tv,  October  7 , 1922 


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Closing  Shots  Taken  on 
Desert  Picture 

Ray  C.  Smallwood,  who  directed 
“ My  Old  Kentucky  Home  ” and 
“The  Queen  of  the  Moulin  Rouge” 
for  Pyramid  Pictures,  Inc.,  has  just 
completed  his  third  Pyramid  pic- 
ture, “ When  the  Desert  Calls,” 
with  an  all-star  cast  headed  by  Vio- 
let Heming,  Robert  Fraser  and 
Sheldon  Lewis. 

The  closing  “ shots  ” were  taken 
last  week  on  a location  in  Long 
Island,  where  Art  Director  Ben 
Carre  and  his  technical  staff  had 
built  a barracks  for  British  troops 
after  the  manner  of  an  African 
military  camp.  Here  Director 
Smallwood  worked  with  Robert 
Fraser  and  J.  Barney  Sherry,  and 
fifteen  hundred  extras,  crowding  a 
mass  of  camera  work  into  the  limi- 
tations of  one  working* day. 


Marion  Davies  Latest 
Nears  Completion 

Robert  G.  Vignola’s  first  produc- 
tion since  “When  Knighthood  Was 
In  Flower,”  entitled  “Adam  and 
Eva,”  is  rapidly  nearing  completion 
at  the  Cosmopolitan  studios  in  New 
York.  This  latest  Marion  Davies 
starring  special,  adapted  from  the 
Guy  Bolton-George  Middleton 
stage  success  of  the  same  name,  is 
a comedy  vehicle  of  a different 
type  from  “When  Knighthood  Was 
In  Flower.” 

“Adam  and  Eva”  is  a story  of 
modern  life  with  settings  of  the 
present  day.  In  undertaking  to  do 
this  production  Director  Vignola  is 
following  out  his  policy  to  do  a va- 
riety of  stories  rather  than  stick 
to  one  particular  type. 


Honolulu  Setting  For 
i Betty  Compson 

' Within  a short  time  Betty  Comp- 
I son  will  leave  Hollywood  for 
\\  Honolulu  where  she  will  be  di- 
' rected  by  Juiia  Crawford  Ivers,  in 
]!  the  latter’s  original  story  for  Par- 
/ amount  Pictures,  “ The  White 
Flower.”  This  story  was  written 
> expressly  for  Miss  Compson  and 
is  said  to  give  her  a powerful  role 
in  a modern  drama  with  beautiful 
backgrounds  in  the  Hawaiian  Is- 
lands. 

Edmund  Lowe,  well  known  New 
York  actor,  has  been  engaged  to 
'1  play  the  leading  male  role  and 
j others  in  the  cast  include  Edward 
j I Martindel,  Leon  Barry,  Sylvia  Ash- 
ton, Arthur  Hoyt,  Arline  Pretty 
I and  Lily  Phillips. 


Effective  Billing  for 
Christie  Comedies 

TWO  more  examples  of  a most 
effective  way  to  bill  the  current 
Christie  Comedies  were  shown  by 
the  State  Theatre  at  Minneapolis, 
of  which  C.  P.  Murphy  is  manager, 
and  by  the  Strand  theatre,  Akron, 

I Ohio,  owned  by  James  Dunlevy. 

In  both  cases,  the  Christie  Comedy 
was  advertised  by  electric  lights  on 
the  sides  of  the  marquee  sign,  leav- 
ing the  front  of  the  theatre  signs 
1 for  the  main  feature  attraction.  In 
",  the  case  of  the  State  theatre  at 
| Minneapolis  both  feature  and  com- 
' edy  were  advertised  on  the  end  of 
the  signs,  while  added  attractions 
occupied  the  front  space. 


Pink  Gods  ’ ’ Paramount  Release 

Penrhyn  Stanlaws  Production  Tells 
Strong  Tale  of  Lure  of  Diamonds 


PARAMOUNT  will  open  the 
month  of  October  by  releasing 
on  the  1st  the  Penrhyn  Stanlaws 
production,  “ Pink  Gods,”  with 
Bebe  Daniels,  James  Kirkwood, 
Anna  Q.  Nilsson  and  Raymond 
Hatton,  and  the  Hamilton  The- 
atrical Corporation’s  production, 
“ Above  All  Law.” 

The  age-old  lure  of  diamonds, 
for  women,  and  the  lengths  to 
which  some  women  will  go  to  ac- 
quire the  precious  stones,  is  the 
theme  of  this  Cynthia  Stockley 
story  which  was  published  under 
the  title,  “ Pink  Gods  and  Blue 
Demons.”  The  story  deals  with  a 
young  couple  and  a widow  who  go 
to  South  Africa  and  there  meet 
“ the  man  who  made  Kimberley.” 
The  young  widow  feels  the  lure  of 
the  diamonds  but  is  strong  and  well 
balanced  enough  to  resist.  The 
wife,  however,  is  not  so  strong  and 
allows  herself  to  be  drawn,  during 


her  husband’s  absence,  into  an  in- 
trigue with  a notorious  dealer  in 
smuggled  stones  and  it  eventually 
results  in  her  tragic  death. 

The  varied  and  ingenious  meth- 
ods of  smuggling  uncut  stones  used 
not  only  by  the  native  miners  but 
by  white  overseers  and  illicit  deal- 
ers, are  graphically  shown  on  the 
screen. 

Bebe  Daniels  plays  the  role  of 
the  girl  victim  of  the  “pink  gods,” 
James  Kirkwood  is  seen  in  the 
strong  character  of  the  South 
African.  Anna  Q.  Nilsson  is  the 
young  widow  who  resists  tempta- 
tion and  Raymond  Hatton  is  seen 
as  a diamond  thief.  Others  who 
have  important  roles  are  Adolphe 
Menjou,  Guy  Oliver,  George  Cowl 
and  Arthur  Trimble.  Miss  Stock- 
ley’s  original  story  was  adapted  by 
Sonya  Levion  and  J.  E.  Nash  and 
the  scenario  was  written  by  Ewart 
Adamson. 


Scaramouche  Rights  For  Metro 

Rex  Ingram  Will  Produce  Picture  From 
Famous  Novel  by  Farael  Sabatini 


METRO  Pictures  Corporation 
announces  the  purchase  by 
arrangement  with  Charles  L. 
Wagner,  of  the  screen  rights 
to  the  highly  successful  novel, 
“Scaramouche,”  by  Farael  Sabatini, 
to  be  produced  as  a motion  picture 
by  Rex  Ingram,  director  of  “The 
Four  Horsemen  of  the  Apocalypse,” 
“The  Prisoner  of  Zenda,”  and 
other  big  screen  triumphs. 

The  young  director  to  whom  has 
been  allotted  the  task  of  screen- 
ing this  vividly  dramatic  story  is  at 

‘Grandma’s  Boy’  Makes 
Notable  Record 

Associated  exhibi- 
tors have  issued  a 
lengthy  statement  on 
Harold  Lloyd  in  “ Grandma’s 
Boy.” 

A summary  of  their  article 
discloses  that  during  the  week 
ending  Sept.  23rd,  “ Grand- 
ma’s Boy  ” achieved  several 
notable  records,  perhaps  the 
most  remarkable  being  that  of 
the  Symphony  of  Los  An- 
geles, where  the  attraction 
played  its  nineteenth  week, 
with  no  word  from  the  house 
as  to  a closing  date. 

During  the  same  week  it 
played  its  third  big  week  at 
Jake  Laurie’s  Park  Theatre  of 
Boston,  its  second  week  at 
Charles  Olsen’s  Apollo  Thea- 
tre of  Indianapolis,  second 
week  at  Jensen  & Von  Her- 
berg’s  Liberty  Theatre  of 
Seattle,  second  week  at  the 
Main  Theatre,  Uniontown, 
Pa.,  second  week  at  the  Wil- 
mer  and  Vincent’s  Colonial 
theatre,  Allentown,  Pa.,  as 
well  as  starting  its  first  week 
day  and  date  in  St.  Louis  at 
Skouras  Bros.,  three  famous 
houses,  the  New  Grand  Cen- 
tral, the  West  End,  Lyric  and 
the  Capitol. 


present  in  Miami,  Florida,  where 
he  and  a company  of  players  ar- 
rived a few  weeks  ago  to  begin 
the  production  of  a new  photo- 
play “The  Passion  Vine,”  based  on 
the  short  story  by  John  Russell. 
Whether  “Scaramouche”  will  fol- 
low ' immediately  after  “The  Pas- 
sion Vine”  or  whether  the  filming 
of  Victor  Hugo’s  novel,  “Toilers  of 
the  Sea”  will  next  engage  the  di- 
rector’s attention,  has  not  yet  been 
decided. 

A stage  version  of  the  story  has 
already  been  completed  by  its 
author,  and  it  is  scheduled  for  pro- 
duction on  the  New  York  stage  in 
the  fall.  Charles  L.  Wagner  will 
produce  the  spoken  play,  with 
Sidney  Blackmer  in  the  title  role. 
It  is  expected  that  the  stage  pre- 
sentation will  take  place  at  about 
the  same  time  as  the  photoplay  is 
released. 

When  Mr.  Ingram  read  “Scar- 
amouche,” shortly  after  its  pub- 
lished appearance,  he  was  immedi- 
ately attracted  by  its  exceptional 
motion  picture  possibilities.  He  ex- 
pressed his  desire  to  produce  a 
fim  version  of  the  novel,  and,  ac- 
cordingly, negotiations  were  en- 
tered into  looking  towards  this  end. 


“Fast  Mail”  Going  Well, 
Fox  Says 

“The  Fast  Mail”  is  said  to  be 
making  a record  breaking  run  in 
the  picture  theatres  around  the 
country  since  its  release  last  month. 
This  melodrama  founded  in  Lin- 
coln J.  Carter’s  stage  success  is 
proving  one  of  the  big  hits  of  the 
William  Fox  list  of  feature  pic- 
tures it  is  claimed. 

The  Dixieland  Steeplechase,  the 
steamboat  race  and  explosion  on 
the  Mississippi  river  and  the  hero’s 
race  with  an  express  train  are  a 
few  of  the  big  moments  in  the 
picture. 


Goldwyn  Adopts  New 
Press  Book  Style 

For  its  big  twenty  super-features 
for  the  new  season,  Goldwyn  has 
adopted  a new  style  of  exhibitors’ 
press  and  service  book.  The  first 
press  book  is  for  the  Rupert 
Hughes  picture,  “ Remembrance,” 
and  is  the  size  of  an  ordinary 
newspaper  and  contains  sixteen 
pages.  The  covers  are  printed  in 
two  colors  on  both  sides,  red  and 
black.  Four  pages  are  devoted  to 
matter  for  the  exhibitors’  newspa- 
per service,  containing  briefs,  ad- 
vance notices  and  stories,  brief 
critical  reviews,  feature  stories  and 
many  cuts. 

The  main  body  of  the  press  book 
is  devoted  to  exploitation  sugges- 
tions, cuts  of  the  features  and  ad- 
vertisements of  a unique  and  ap- 
pealing nature. 


Special  Accessories  for 
Cabanne  Picture 

Associated  Exhibitors  will  pro- 
vide a special  line  up  of  accesso- 
ries on  “ Till  We  Meet  Again,”  the 
William  Christy  Cabanne  production 
of  Dependable  Pictures,  scheduled 
for  release  October  15th.  Asso- 
ciated Exhibitors  will  handle  the 
distribution  of  this  special  produc- 
tion. 

The  posters  will  include  one  24- 
sheet,  six  sheets,  two  styles  of 
three  sheets  and  two  styles  of  one 
sheets.  These  have  been  done  by 
a famous  poster  artist  and  will 
supplement  a special  array  of  col- 
ored lobby  photographs  in  large 
and  small  sizes.  It  is  said  that  in 
“’Till  We  Meet  Again”,  Mae 
Marsh  has  the  best  role  she  has 
ever  enacted  away  from  Mr.  D.  W. 
Griffith’s  direction. 


Beatrice  Burnham  Back 
at  Universal 

Beatrice  Burnham  has  returned 
again  to  Universal  City.  A few 
months  ago  she  came  back  to  the 
scene  of  her  earliest  training  to 
play  a small  part  with  Priscilla 
Dean  in  “The  Flame  of  Life.”  To- 
day she  is  back  to  play  opposite 
Hoot  Gibson  in  “ Kindled  Cour- 
age.” 

Miss  Burnham  started  her  motion 
picture  career  at  Universal  City 
only  a few  years  ago.  She  develop- 
ed remarkably  fast  and  became  a 
leading  woman,  playing  opposite 
Harry  Carey  in  several  features. 


Orville  Caldwell  Signs 
For  New  Role 

Orville  Caldwell,  the  handsome 
giant,  who  will  be  seen  in  the  lead- 
ing male  role  in  Katherine  Mac- 
Donald’s new  picture,  “ The  Lonely 
Road,”  has  signed  a contract  under 
which  he  will  appear  in  a similar 
capacity  in  the  next  production  in 
which  she  will  be  starred,  “ The 
Scarlet  Lily.” 

The  actor-athlete  was  named  for 
this  new  part  because  of  his  bril- 
liant work  in  “ The  Lonely  Road.” 
Those  who  have  seen  the  early 
runs  of  the  picture  declare  that  his 
characterization  as  the  young  hus- 
band mark  him  as  one  of  the  most 
promising  of  the  younger  male 
players  on  the  screen. 


1786 


Motion  Picture  News 


DISTRIBUTOR’S  INDEX 


Affiliated  Distributors,  Inc. 

( Distributed  on  State  Rights) 
Edwin  Carewe  Productions 
Burr’s  Novelty  Review 
Alexander  Film  Corp. 

( Distributed  on  State  Rights ) 
Adventures  of  Sherlock  Holmes 
Amalgamated  Prod.  Co. 

( Distributed  on  State  Rights ) 

Stan  Laurel  Comedies 
American  Releasing  Corp. 
Pete  Morrison  Series 
Chester  Bennett  Productions 
Marion  Fairfax  Productions 
Finis  Fox  Productions 
International  Film  Service  Prod. 
Messmore  Kendall  Productions 
Pyramid  Pictures  Productions 
Ray  C.  Smallwood  Productions 
Arrow  Film  Corp. 

( Distributed  on . State  Rights) 

Ann  Little  Series 
Arrow-Gerber  Productions 
Blazed  Trail  Productions 
Pine  Tree  Productions 
Ben  Wilson  Productions 
Northwest  Dramas 
Muriel  Ostriche  Comedies 
Speed  Comedies 

Louis  Burston  Productions 

(Distributed  on  State  Rights) 
Hughes-Love  Series 

C.  B.  C.  Film  Sales  Co. 

(Distributed  on  State  Rights) 
Carnival  Comedies 
Sunrise  Comedies  (Billy  West) 
Star  Ranch  Westerns 
Screen  Snapshots 
Clarke-Cornelius  Corp. 
(Distributed  on  State  Rights) 
Mayflower  Photoplay  Prod. 
Laughographs 
Di  Lorenzo,  Inc. 

(Distributed  on  State  Rights) 

Big  Boy  Williams  Series 
Frederick  Herbst  Productions 
Educational  Film  Exchanges 
Campbell  Comedies 
Christie  Comedies 
Gayety  Comedies 
Mermaid  Comedies 
Punch  Comedies 
Toonerville  Comedies 
Torchy  Comedies 
Vanity  Comedies 
Selig-Rork  Short  Reel  Dramas 
Robert  C.  Bruce  Scenics 
Lyman  H.  Howe  Novelties 
Chester  Outings 
Ollendorff’s  Sketchographs 
Kinograms  News  Weekly 
Cinal  Films-Slow  Speed 
Equity  Pictures 
(Distributed  on  State  Rights) 
Clara  Kimball  Young  Series 
Export  & Import 
(Distributed  on  State  Rights) 
Selig  Serial,  15  episodes 
Famous  Players-Lasky  Corp. 
Agnes  Ayres  Series 
Constance  Binney  Series 
Alice  Brady  Series 
Ethel  Clayton  Series 
Betty  Compson  Series 
Bebe  Daniels  Series 
Marion  Davies  Series 
Ethel  Ferguson  Series 
William  S.  Hart  Series 
Wanda  Hawley  Series 

Jack  Holt  Series 
lay  McAvoy  Series 
Thos.  Meighan  Series 
Mary  Miles  Minter  Series 


Wallace  Reid  Series 
Gloria  Swanson  Series 
Rodolph  Valentino  Series 
Cosmopolitan  Productions 
James  Cruze  Productions 
Cecil  B.  DeMille  Productions 
William  deMille  Productions 
George  Fitzmaurice  Productions 
Jesse  Lasky  Productions 
Ernest  Lubitsch  Productions 
George  Melford  Productions 
Fred  Niblo  Productions 
John  S.  Robertson  Productions 
Penryhn  Stanlaws  Productions 
UFA  Productions  (Mia  May) 
Irvin  Willat  Productions 
Sam  Wood  Productions 

Federated  Film  Exchanges 

(Distributed  on  State  Rights) 
Chester  Comedies,  2 reels 
Hallroom  Boys  Comedies,  2 reeli 
Joe  Rock  Comedies,  1 reel 
Screen  Snapshots 
Film  Booking  Offices 
Pauline  Frederick  Series 
Doris  May  Series 
Sessue  Hayakawa  Series 
Chester  Bennett  Prod.  (Jane 
Novak) 

Wm.  Christy  Cabanne  Prod. 
Harry  Carey  Production 
Ethel  Clayton  Production 
Norman  Dawn  Production 
Henry  Johnson  Production 
Robert  Thomby  Production 
Carter  DeHaven  Comedies 
Plum  Center  Comedies 
Hy  Mayer  Travelaughs 
Startland  Revue 

First  National  Exchanges 

Richard  Barthelmess  Series 
Jackie  Coogan  Series 
Katherine  MacDonald  Series 
Anita  Stewart  Series' 

Constance  Talmadge  Series 
Norma  Talmadge  Series 
H.  O.  Davis  Productions 
Emerson-Loos  Productions 
Hope  Hampton  Productions 
Thos.  Ince  Productions 
Inspiration  Picture  Productions 
Ernest  Lubitsch  Productions 
Marshall  Neilan  Productions 
Charles  Ray  Productions 
Selig-Rork  Productions 
Mack  Sennett  Productions 
John  M.  Stahl  Productions 
Trimble-Murfin  Productions 
King  Vidor  Productions 
Charles  Chaplin  Comedies 
Buster  Keaton  Comedies,  2 reels 
Ben  Turpin  Comedies,  2 reels 
Fox  Film  Corporation 
Dustin  Farnum  Series 
William  Farnum  Series 
John  Gilbert  Series 
Charles  Jones  Series 
Shirley  Mason  Series 
Tom  Mix  Series 
William  Russell  Series 
Pearl  White  Series 
Twentieth-Century  Series 
Clyde  Cook  Comedies 
Lupino  Lane  Comedies 
A1  St.  John  Comedies 
Sunshine  Comedies 
Mutt  & Jeff  Cartoons 
Fox  News  Reels 
Geographic  Film  Corp. 

( Distributed  on  State  Rights) 
Paul  Gerson  Pictures, 
(Distributed  on  State  Rights) 
Plum  Center  Comedies 


Goldwyn  Pictures  Corp. 
Betty  Compson  Series 
Tom  Moore  Series 
Mabel  Normand  Series 
Benj.  B.  Hampton  Productions 
Allen  Holubar  Productions 
Rupert  Hughes  Productions 
Marshall  Neilan  Productions 
Maurice  Tourneur  Productions 
George  Clark  Productions 

R.  A.  Walsh  Productions 
Irvin  V.  Willat  Productions 
Graphic  Film  Corp. 
(Distributed  on  State  Rights) 
Vivian  Martin  Series 

Wid  Gunning,  Inc. 

Alder  and  Unander  Productions 
B.  & C.  Productions 
E.  J.  & D.  Carroll  Productions 
A1  Gilbert  Productions 
Herz-Sascha  Productions 
Long  Beach  Motion  Picture  Prod. 
Wray  Physioc  Productions 
Rocks  Productions 
Victor  Schertzinger  Productions 
Tuttle  & Waller  Prod. 

W.  W.  Hodkinson  Corp. 
Hugo  Baffin  Productions 
Benj.  B.  Hampton  Productions 
Edwin  L.  Hollywood  Productioni 

T.  Hayes  Hunter  Productions 
Ward  Lascelle  Productions 
Ernest  Shipman  Productions 
Triart  Productions 

Irvin  V.  Willat  Productions 
Great  Authors  Series 
Kineto  Reviews 
Official  Urban  Movie  Chats 
Houdini  Pictures  Corp. 
(Distributed  on  State  Rights) 
Houdini  Series 
Lee-Bradford  Corp. 
(Distributed  on  State  Rights) 
Josephine  Earle  Series 

U.  S.  Moving  Pictures  Prod. 
Squirrell  Comedies 
Metro  Pictures  Corp. 

Viola  Dana  Series 

Alice  Lake  Series 
Bert  Lytell  Series 
Mae  Murray  Series 
Rex  Ingram  Productions 

S.  & L.  Productions 
Metro  Classics 

Pacific  Film  Company 

(Distributed  on  State  Rights) 

Ora  Carew  Series 
Chapman-Hall  Vehicle 
Henry  B.  Walthall  Series 
Folly  Comedies,  1 reel 
Pathe  Exchanges,  Inc. 
Associated  Exhibitors  Prod. 
Noble  Johnson  Productions 
Louis  Nalpas  Productions 
Playgoers  Pictures  Productions 
Producers  Pictures  Productions 
Revillon  Freres  Productions 
George  B.  Seitz  Productions 
Charles  Hutchinson  Serials 
Aesop’s  Fables 
Gaylord  Lloyd  Comedies 
Harold  Lloyd  Comedies 
Paul  Parrott  Comedies 
Snub  Pollard  Comedies 
Harold  Lloyd  Re-issues 
Rolin  Comedies 
Pathe  Playlets 
Pathe  News 
Pathe  Review 
Screen  Snapshots 
Topics  of  the  Day 
Producers  Security  Corp. 
(Distributed  on  State  Rights) 


Irving  Cummings  Series 
Cissy  Fitzgerald  Series 

Russell  Productions 

(Distributed  on  State  Rights) 
Frank  Braidwood  Series 
Lester  Cuneo  Series 
Neal  Hart  Series 
Helen  Gibson  Series 
A1  Jennings  Series 
Fritzi  Ridgway  Series 
Capitol  Film  Productions 

Sanford  Productions 

(Distributed  on  State  Rights) 

Pete  Morrison  Series 

Second  National  Pictures 
Corp. 

(Distributed  on  State  Riahts) 
Peggy  Hyland  Series 
Madge  Titheradge  Series 
Selznick  Pictures 
Elaine  Hammerstein  Series 
Owen  Moore  Series 
Eugene  O’Brien  Series 
Conway  Tearle  Series 
Ralph  Ince  Productions 
Select  Productions 
Selznick  News  Reels 

Ernest  Shipman 

(Distributed  on  State  Rights) 

Sault  Ste.  Marie  Films  Ltd. 

W.M.  Smith  Productions  Co. 

(Distributed  on  State  Rights) 
Franklyn  Farnum  Series 
Shorty  Hamilton  Series 
Hart  & O’Dav  Series 

Star  Serial  Corp. 

(Distributed  on  State  Rights) 
Eddie  Polo  Serials 

Sunset  Productions 

(Distributed  on  State  Rights) 

Jack  Hoxie  Westerns 

Universal  Film  Mfg.  Co. 

Art  Acord  Series 
Harry  Carey  Series 
Lon  Chaney  Series 
Priscilla  Dean  Series 
Erich  Von  Stroheim  Prod. 
Century  Comedies,  2 reels 
Jewel  Comedies,  2 reels 
Neely  Edwards  Comedies 
Star  Comedies,  1 reel 
Tom  Santschi  Westerns 
Universal  Westerns 
Special  Attractions 
Universal  Jewels 
Leather  Pusher  Series 
International  News 
New  Screen  Magazine 
Serials 

United  Artists  Corp. 

Douglas  Fairbanks  Series 
Mary  Pickford  Series 
Rex  Beach  Productions 
Whitman  Bennett  Productions 
Distinctive  Productions 
D.  W.  Griffith  Productions 
Vitagraph,  Inc. 

Alice  Calhoun  Series 
Corinne  Griffith  Series 
Jean  Paige  Series 
Earle  Williams  Series 
Louis  Mercanton  Productions 
Jesse  Robbins  Productions 
Jimmy  Aubrey  Comedies 
Larry  Semon  Comedies 
Serials 

Warner  Brothers 

(Distributed  on  State  Rights) 
Harry  Rapf  Productions 
Monty  Banks  Comedies.  2 reels 


THE  WILLIAMS  PRINTING  COMPANY,  NEW 


YOl* 


October  j , 1922 


1787 


r 


0 FFE RING 


S 


SALES 


PURCHASES 


: In  the  Independent  Field 

— fey  CHESTER  J.  gmtth s 


Notoriety”  Is  Cut  to 
Final  Form 

Director  will 

NIGH’S  first  produc- 
tion for  L.  Lawrence 
Weber  and  Bobby  North, 
“ Notoriety,”  has  been  cut 
down  to  its  final  form  and 
will  be  eight  reels  long,  it 
was  announced  this  week.  It 
has  taken  five  weeks  to  elim- 
inate excess  footage  from  the 
100,000  ft.  that  were  orig- 
inally shot  on  this  feature  pro- 
duction. 

The  feature  which  was 
screened  privately  for  the  ex- 
ecutives of  L.  Lawrence 
Weber  and  Bobby  North  is 
said  to  be  a model  of  smooth- 
ness and  dramatic  interest. 

It  is  predicted  by  all  con- 
cerned in  the  making  and  dis- 
tribution of  the  picture  that 
“ Notoriety  ” will  add  new 
laurels  to  the  already  famous 
director,  Will  Nigh. 


Warners  Complete  Big 
Foreign  Deal 

Gus  S.  Schlesinger,  general  man- 
ager of  the  Warner  Brothers  for- 
eign department,  successfully  nego- 
tiated a big  deal  last  week  with 
Juan  Kunzler,  Sociedad  General 
Cinematografica,  Buenos  Aires,  for 
the  entire  series  of  Warner  pic- 
tures. 

Mr.  Kunzler  purchased  the  ex- 
clusive rights  for  Argentine,  Uru- 
guay, Paraguay,  Chile,  Peru,  Bo- 
livia, and  Ecuador.  The  pictures 
secured  include  “ Rags  to  Riches,” 
“ Little  Heroes  of  the  Street,”  both 
featuring  Wesley  Barry;  “The 
Beautiful  and  Damned,”  featuring 
Marie  Prevost ; “ Brass,”  also  with 
Miss  Prevost ; “ Main  Street,”  “ A 
Dangerous  Adventure,”  and  “ Little 
Church  Around  the  Corner.” 


C.  B.  C.  Cast  Approved 
By  Buyers 

Expressions  of  congratulation 
have  been  pouring  into  the  offices 
of  the  C.  B.  C.  Film  Sales  Corpo- 
ration this  week  since  the  an- 
nouncement of  the  names  of  play- 
ers assembled  for  the  cast  of 
“ Only  a Shopgirl.” 

With  only  one  or  two  exceptions 
every  territorial  buyer  of  “ More 
to  be  Pitied  ’ and  the  other  five 
pictures  on  the  series  has  wired, 
telephoned  or  written  Jack  Cohn 
at  the  New  York  distribution  of- 
fices or  Harry  Cohn  at  the  West 
Coast  production  centre  comment- 
ing on  the  extraordinary  strength 
of  the  cast. 

In  this  cast  are  Mae  Busch,  Es- 
telle Taylor,  Wallace  Beery,  Tully 
Marshall,  Clair  Dubrey,  William 
Scott,  Willard  Louis,  James  Mor- 
rison and  Josephine  Adair. 


Amalgamated  Unit  Is  Assembled 

Cast  and  Staff  Selected  for  First 
Production,  “A  Madonna  in  Chains” 


Announcement  was  made 

this  week  that  the  first  pro- 
duction of  Amalgamated  Exchanges 
of  America  would  be  “ A Madonna 
in  Chains.” 

Edgar  O wings  Towne,  author, 
playwright,  lecturer  and  lawyer,  is 
the  author  of  “ A Madonna  in 
Chains,”  which  book  will  be  pub- 
lished within  the  next  thirty  days 
and  released  at  the  same  time  that 
the  picture  is  released  throughout 
the  United  States. 

Mr.  Towne  has  devoted  a great 
deal  of  time  in  the  assistance  of  the 
selecting  of  the  cast. 

In  the  selection  of  E.  K.  Lincoln 
as  the  artist,  the  leading  male  role, 
the  Amalgamated  Exchanges  are 
confident  of  the  success  of  this  most 
important  part.  Mr.  Lincoln  can  well 
be  remembered  in  his  work  in  “ The 
Light  in  the  Dark.” 

Martha  Mansfield  has  been  engag- 
ed as  one  of  the  co-stars  in  “ The 
Madonna  in  Chains,”  and  Jean 
Acker  (Mrs.  Rodolph  Valentino) 
has  been  engaged  to  play  the  leading 
feminine  role  in  their  first  produc- 
tion, “ The  Madonna  in  Chains.” 
Mrs.  Valentino  has  youth,  charm, 
and  beauty  which  well  fit  her  for 
the  part  she  is  to  portray. 

William  Burt  has  been  engaged  to 


take  charge  of  one  of  the  producing 
units.  Mr.  Burt  is  a recognized 
stage  director  which  well  fits  in 
with  the  technical  direction  of 
motion  pictures.  Mr.  Burt  has 
directed  pictures  for  Pathe  for  the 
past  four  years  and  was  one  of  the 
original  directors  for  Thanhouser 
during  the  time  of  its  greatest  suc- 
cess. 

Thornton  Freelang  also  joins  the 
production  department.  Mr.  Free- 
lang, who  acted  in  the  capacity  of 
assistant  to  J.  Stuart  Blackton  for 
three  years  and  one  year  as  assis- 
tant to  Roland  West,  has  acquired 
a knowledge  of  editing  pictures  that 
is  most  valuable. 

Bernard  P.  Arons  has  also  been 
engaged.  Mr.  Arons  has  been  as- 
sistant to  studio  manager  at  Univer- 
sal Coytesville  Studio,  casting  direc- 
tor at  Universal  Studio,  Leonia,  N. 
J.,  casting  director  for  Selznick, 
colloborator  of  scripts  for  dramatic 
features,  scenario  writer  of  comedy 
scripts,  assistant  director,  also  con- 
nected with  Pathe. 

The  A.  H.  Fisher  studio  has  been 
leased  for  a long  term,  where  pro- 
duction has  started.  Mittenthal 
Brothers  studio  has  been  leased  as 
the  smaller  set  studio. 


Warner  Announces  BigCampaign 

With  Entire  Series  Sold,  Will  Acquaint 
Public  With  Each  Picture’s  Value’s 


WITH  the  entire  series  of  the 
Warner  Brothers’  seven  pro- 
ductions sold  solid  throughout  the 
country  to  first  run  theatre  owners 
and  prominent  exchangemen,  Harry 
M.  Warner  announced  that  a sweep- 
ing campaign  has  been  inaugurated 
to  sell  these  pictures  direct  to  the 
public. 

Mr.  Warner’s  two-fold  plan  is  to 
interest  the  motion  picture  public  in 
the  meritorious  value  of  each  pic- 
ture, and  to  aid  exhibitors  booking 
the  features  to  derive  the  maxi- 
mum box-office  results.  In  order 
to  drive  home  the  entertaining 
phases  of  the  pictures,  one  quar- 
ter of  a million  dollars  has  been 
appropriated  to  be  used  in  motion 
picture  “ fan  ” magazine  advertis- 
ing, according  to  Mr.  Warner. 

“ Our  efforts  from  now  on  will 
be  centered  in  selling  the  entertain- 
ment values  of  our  pictures  direct- 
to-the-public,”  said  Mr.  Warner. 
“ As  has  been  announced  our  pic- 
tures have  been  purchased  by  the 
most  prominent  theatre  owners  and 
exchangemen  in  the  country.  To 


aid  both  these  men  and  exhibitors 
who  book  oijr  pictures,  we  have 
planned  to  acquaint  the  public  with 
what  I believe  to  be  the  greatest 
array  of  attractions  that  have  ever 
been  produced  by  an  independent 
organization. 

“ Our  campaign  is  not  mere  talk. 
It  is  an  actual  fact.  And  those 
pessimists  who  always  read  and 
take  matters  with  a grain  of  salt 
will  be  firmly  convinced  when  we 
show  them  .what  results  have  been 
obtained  by  selling  our  series  of 
pictures  direct  to  the  public.” 

The  series  of  seven  pictures  to  be 
advertised  include  “ Rags  to 
Riches  ” and  “ Little  Heroes  of  the 
Street,”  both  featuring  Wesley 
Barry;  “ The  Beautiful  and 
Damned,”  featuring  Marie  Prevost; 
“ Brass,”  the  Charles  G.  Norris 
novel  also  featuring  Marie  Pre- 
vost; “Main  Street,”  the  Sinclair 
Lewis  novel ; “ A Dangerous  Ad- 
venture,” starring  Grace  Darmond, 
and  “ Little  Church  Around  the 
Corner,”  written  by  Marion  Rus- 
sell. 


Levinson  to  Distribute 
Napoleon  Picture 

JESSE  A.  LEVINSON  has 
acquired  for  distribution 
throughout  the  United 
States  and  Canada  “The 
Plaything  of  an  Jimperor,”  a 
spectacular  costume  picture 
based  on  the  celebrated  affair 
between  Napoleon  Bonaparte 
and  Countess  Marie  Walew- 
ska. 

Their  famous  liason,  which 
occurred  in  1807  and  resulted 
in  Napoleon’s  changing  his 
military  plans  in  order  to  be 
near  the  Countess,  is  well 
known  to  all  students  of  his- 
tory. 

The  photoplay,  which  is  six 
reels  in  length,  is  said  to  con- 
tain many  elaborate  settings 
and  scenes,  including  such 
high  lights  as  the  royal  ball 
in  Napoleon’s  honor  and  the 
grand  banquet  at  his  head- 
quarters. Against  this  back- 
ground of  splendor  a human 
and  touching  love  story  is  de- 
veloped by  Rodolph  Lettin- 
ger  as  Napoleon  and  Mar- 
jorie Verlaine  as  the  Count- 
ess. The  direction  is  by  Ar- 
thur Rippert. 


New  York  to  Know  Why 
Men  Marry 

Unity  Pictures,  Inc.,  of  New 
York  City,  announces  that  it  has 
sold  the  rights  of  “ Why  Do  Men 
Marry?”  for  Greater  New  York 
and  Northern  New  Jersey  to  the 
Atlas  Film  Distributing  Company. 

This  is  the  production  featuring 
Edy  Darclea,  who  created  some- 
what of  a sensation  in  the  Fox 
special,  “ Nero,”  when  this  picture 
was  shown  at  a New  York  theatre 
recently. 

“Why  Do  Men  Marry?”  is  said 
to  be  a society  and  domestic  drama 


f8MHW 


A TOUCHY 
COME  B Y 


MASTODON  FILMS.  Inc. 

C.  C.  BURR,  Pres, 

133-135-137  W.  44th  St. 

New  York  City,  N.Y  . 


1788 


Motion  Picture  News 


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Work  on  the  “Fatty” 
Karr  Comedies 
Begun 

AFTER  signing  a con- 
tract with  Franklyn  E. 
Backer,  president  .of 
East  Coast  Productions  to 
distribute  his  product  in  the 
State  Rights  field,  Bruce  Mit- 
chell departed  for  the  West 
Coast.  He  has  just  sent  word 
that  work  on  the  first  of  the 
two-reelers  starring  “ Fatty  ” 
Karr  has  begun. 

Bruce  Mitchell  is  also 
clearing  through  Mr.  Backer 
a series  of  two-reel  Crescent 
Comedies,  which  have  re- 
ceived very  favorable  reviews 
in  the  trade  publications.  The 
first  two  of  these  comedies 
are  now  ready  for  release, 
namely:  “West  is  Worst,”  and 
“ Easy  Pickin.”  Others  in 
the  series  are:  “ Follow  Suit,” 
and  “Nobody  There.”  “Fat- 
ty ” Karr  has  been  seen  in 
such  productions  as  “ Human 
Hearts,”  and  “ Omar  the 
Tentmaker.” 

Another  Two  - Reeler 
with  Juvenile  Star 
Completed 

THE  second  release  of  a series 
of  “specials”  for  the  short 
subject  field,  in  which  little  Arthur 
Trimble  is  being  starred  for  inde- 
pendent release,  has  been  com- 
pleted under  direction  of  Frederick 
G.  Becker. 

Bessie  Love,  who  headed  the  sup- 
porting cast  of  the  first  release,  will 
also  be  seen  in  the  second. 

The  third  production  will  be 
started  as  soon  as  the  editing  and 
titling  of  the  second  of  the  series 
is  finished. 

The  Trimble  Productions  also 
announce  that  the  series  will  be 
marketed  as  “The  Strange  Adven- 
tures of  Prince  Courageous.” 

A uniue  preview  of  the  first  of 
the  series  was  held  at  the  Granada 
theatre  in  Hollwood,  Cal.,  Wednes- 
day, September  6th.  The  picture 
was  shown  at  both  evening  per- 
formances and  the  patrons  were 
asked  to  cast  prepared  ballots  as  to 
their  individual  preference.  This  is 
the  first  time,  states  advices  from 
director  Frederick  G.  Becker,  that 
an  entire  audience  was  detailed  as 
a jury. 

The  vote  showed  ninety-five  per 
cent  of  the  combined  audiences  as 
being  pleased  with  the  first  picture. 


Frankie  Lee  Starred  in 
Series  of  Comedies 

A SERIES  of  tw'o  reeler  com- 
edies, reflecting  the  attitude  of 
“ the  American  boy,”  will  be  made 
under  the  direction  of  Clarence 
Bricker,  sponsored  by  the  East 
Coast  Productions,  of  which 
Franklyn  E.  Backer  is  president. 

The  first  story  will  be  a screen 
adaptation  of  Bess  Aldrich’s  well- 
known  American  Magazine  story, 
“ Last  Night  When  I Kissed  Miss 
Thompson.”  The  release  title  will 
be  announced  later. 

Though  only  seven,  Frankie  is  a 
screen  veteran.  He  has  appeared 
with  such  stars  at  Charles  Chap- 
lin, William  Farnum,  Agnes  Ayres. 


Sure-Fire  Flint”  Goes  Big 

Johnny  Hines’  Feature  Well  Received 
As  Tryout  Showing  In  Jersey  Theatre 


uo  URE-FIRE  FLINT,”  Johnny 

vj  Hines’  latest  feature  comedy- 
thriller,  produced  by  C.  C.  Burr, 
was  tried  out  at  Flagg’s  theatre  in 
Westfield,  New  Jersey,  last  Satur- 
day night,  and  throughout  its  entire 
performance  received  the  plaudits 
of  an  enthusiastic  audience,  it  is 
reported. 

Manager  Flagg,  at  whose  theatre 
“I  Am  the  Law”  was  also  given  its 
first  public  performance  was  re- 
ported so  enthused  with  “Sure-Fire 
Flint”  that  he  expressed  himself  as 
of  the  opinion  that  it  was  the  best 
feature  comedy  drama  he  had  wit- 
nessed.” “ The  audience  in  general 
took  to  this  latest  Hines  feature  as 
they  have  never  done  on  any  pic- 
ture that  has  played  my  house,” 
commented  Mr.  Flagg,  and  both 
Mr.  Burr  and  Johnny  Hines  are 
to  be  sincerely  congratulated  for 
this  remarkably  excellent  photoplay. 

“ The  supporting  cast  was  excel- 
lent also,”  added  Mr.  Flagg,  “and  it 
could  not  have  been  otherwise  with 
such  stars  as  Doris  Kenyon,  who  in 
my  opinion  surpassed  her  work  in 
‘The  Ruling  Passion’  with  George 
Arliss,  Edmund  Breese,  Robert 
Edeson  and  Effie  Shannon.  “If  I 
could  run  two  months  like  ‘Sure- 
Fire  Flint’  ” concluded  Flagg,  “ I 
would  be  forced  to  build  an  addi- 


tional wing  to  my  theatre  to  make 
room  for  my  patrons.” 

The  audience  at  the  Flagg  Thea- 
tre received  a pleasant  surprise 
when  Johnny  Hines,  who  was  pre- 
sent at  this,  the  first  showing  of 
“Sure-Fire  Flint,”  was  called  to  the 
stage  to  make  a personal  appear- 
ance. Hines  is  reported  to  have 
taken  them  all  by  storm,  and  at  the 
conclusion  of  his  talk  relative  to 
the  making  of  “Sure  Fire  Flint,” 
he  called  Doris  Kenyon  to  the 
stage.  Miss  Kenyon  carried  off  her 
honors  lightly  and  pleased  the 
audience  with  a few  stories  that 
happened  during  production  on  the 
feature. 

C.  C.  Burr  was  highly  elated  at 
the  success  of  the  showing  and 
decided  not  to  make  a single  change 
in  the  continuity  or  titles.  “Ralph 
Spence  who  wrote  the  titles  for 
“Sure-Fire  Flint”  was  at  his  best,” 
quoted  Burr,  “for  the  audience 
laughed  from  the  first  sub-title 
right  through  to  the  finish.” 

Lester  Scott,  Jr.,  sales  manager 
for  C.  C.  Burr  will  leave  this  week 
for  a swing  around  the  whole  cir- 
cuit with  a print  of  “Sure-Fire 
Flint”  which  he  will  show  to  all 
exchanges  who  have  bought  terri- 
tory on  this  feature.  He  will  prob- 
ably be  gone  about  eight  or  nine 
weeks. 


<< 


Rags  To  Riches”  Wins  Praise 

New  York  Critics  Commend  Rapf  Picture 
After  Showing  at  Capitol  Theatre 


THE  premier  presentation  of  the 
Warner  Brothers  picture, 
“Rags  to  Riches,”  a Harry  Rapf 
production  featuring  Wesley  Barry, 
was  accorded  unusual  praise  by  the 
New  York  newspaper  critics,  fol- 
lowing its  showing  at  the  Capitol 
theatre  during  the  week  of  Sept.  24. 

It  is  declared  by  the  critics  to  be  a 
photoplay  of  rare  quality,  combin- 
ing fun,  romance,  heart  interest  and 
excellent  dramatic  composition,  and 
that  it  will  be  as  big  a hit  with 
motion  picture  fans  as  the  stage 
version  was  with  legitimate  theatre- 
goers. 

Here  are  some  criticisms: 

New  York  Telegraph — “‘Rags 
to  Riches  ’ that  good  old  melo- 
drama that  we  used  to  laugh,  cry, 
applaud  and  hiss  over,  has  at  last 
reached  the  screen,  thanks  to  the 
Warner  Brothers,  and  is  being  pre- 
sented at  the  Capitol  this  week.  It’s 
going  to  be  just  as  big  a hit  as  the 
stage  version.” 

World — “ Here,  we  think,  is  a 
photoplay  of  rare  quality,  combining 
fun,  romance,  heart  interest  and 
excellent  dramatic  composition. 
This  young  Wesley  Barry,  the 
freckle-faced  boy  who  was  seen  last 
in  ‘ School  Days  ’ does,  perhaps,  the 
best  work  of  his  career.” 

Telegram — “The  story  is  told  in 
an  entertaining  and  human  manner. 
Young  Wes  gives  a bright  and  en- 
tertaining performance.” 

Sun — “ The  photoplay  ranks  as 
good  entertainment.  Wesley  Barry 
Penrods  about  the  screen  at  the 


Capitol  this  week  in  an  entertaining 
filmization  of  a melodrama.” 

Mail — “ Whenever  Wesley  Barry 
forgets  that  he  is  a motion  picture 
star  and  remembers  that  he  is  just  a 
boy  and  acts  like  one.  he  is  a most 
likeable  chap  and  his  pictures  are 
more  than  likely  to  prove  interest- 
ing. He  has  accomplished  this 
desirable  end  to  a marked  degree  in 
‘ Rags  to  Riches  ’ at  the  Capitol 
theatre  this  week.” 

Journal — “ A more  delightful  and 
wholesome  comedy  than  ‘ Rags  to 
Riches  ’ has  npt  been  seen  in  New 
York  in  manv  months.” 


Klubrie  Cooper,  Choice  Productions, 
Inc.,  Star. 


“Mysteries  of  Paris’’ 
Ready  for  Market 

THE  Charles  C.  Burr- 
Whitman  Bennett  pro- 
duction of  “ Secrets  of 
Paris,”  the  motion  picture 
version  of  the  most  famous 
of  all  Eugene  Sue’s  works, 
“ The  Mysteries  of  Paris,”  is 
practically  ready  for  the  In- 
dependent market. 

Of  all  the  pictures  he  has 
produced,  Bennett  claims  that 
“ Secrets  of  Paris  ” is  by  far 
the  best.  For  years  he  had 
this  work  in  mind  but  he  did 
not  hurry  its  production  as 
he  wanted  to  give  much  time 
to  the  scenario  and  be  sure 
that  none  of  the  big  scenes 
were  left  out. 

The  cast  consists  of  Lew 
Cody,  Montagu  Love,  Gladys 
Hulette,  Rose  Coghlan,  Do- 
lores Cassinelli,  Walter 
James,  William  Collier,  Jr., 
J.  Barney  Sherry  and  other 
well  known  people. 


Minister  Associated 
with  Fox  Educa- 
tional Division 

THE  Rev.  Dr.  Lincoln  H.  Cas- 
well, who  has  been  associated 
with  the  Fox  Educational  Division 
since  its  inception,  first  attracted 
the  attention  of  the  film  industry 
by  his  activities  against  political 
censorship  of  motion  pictures.  He 
was  the  only  minister  to  address 
the  Legislative  committee  at  Al- 
bany urging  the  defeat  of  the  cen- 
sorship bill. 

Dr.  Caswell’s  experience  in  relat- 
ing the  motion  picture  to  the  church 
has  been  of  a high  and  thorough 
character,  and  he  is  one  of  the 
pioneers  among  those  who  have  put 
the  motion  picture  into  the  progress 
of  the  church.  As  a progressive 
pastor,  he  saw  the  tremendous  ad-  t 
vantage  that  would  be  gained  by 
the  church  through  the  use  of  mo- 
tion pictures. 


Dulcie  Cooper  to  Appear 
in  Series  of  Two  Reeler s 

THE  first  of  a series  of 
twelve  two-reelers,  en- 
titled “ Now  and  Then  ” 
is  said  to  delineate  action 
from  start  to  finish,  with  heart 
throbs,  laughs  and  memoirs  of 
the  past  sprinkled  through  the 
carefully  photographed  offer- 
ing. which  will  be  released 
about  Oct.  15. 

“ New  Ideas  and  New 
Ideals,”  from  a motion  picture 
standpoint,  is  the  slogan  of 
the  Choice  Productions,  Inc., 
one  of  the  latest  additions  to 
the  Independent  Producing 
Companies.  This  unit  is  en- 
gaged in  producing  a series  of 
twelve  two-reel  subjects, 
which  will  incorporate  both 
the  factors  of  the  slogan  men- 
tioned above. 

Every  departmental  head  of 
the  active  organization  is  ex- 
perienced in  the  work  from 
production  to  exhibition  and 
the  knowledge  gained  by  years 
of  experience  will  be  taken 
advantage  of  by  the  Choice 
Productions,  Inc.,  as  a whole. 


October  7 , 1922 


1789 


Will  Nigh  Is  Titling 
“Notoriety” 

AFTER  one  month  of  cut- 
ting the  100,000  feet  of 
film  shot  on  Will 
Nigh’s  coming  special—"  No- 
toriety,” the  independent  dir- 
ector has  begun  titling.  The 
captions  will  be  written  by 
Nigh  himself,  who  wrote  the 
original  script. 

All  titles  will  be  colored, 
and  artists  have  already  been 
engaged  for  the  purpose.  In- 
stead of  photographing  a 
scene  from  the  picture  and 
coloring  it  for  tne  sub-title 
illustration,  Will  Nigh  will 
have  original  paintings  in  col- 
ors. 

It  is  estimated  that  “ No- 
toriety ” will  be  entirely  com- 
plete and  ready  for  its  pre- 
release showing  in  two  weeks. 


Plum  Center  Series  For 
Eastman  Theatre 

ACCORDING  to  reports  re- 
ceived this  week  at  the  Paul 
Gerson  Studios  in  San  Francisco 
from  Film  Booking  Offices  of 
America,  New  York  the  entire 
series  of  Plum  Center  Comedies, 
now  in  course  of  production  at 
the  Gerson  plant  have  been  booked 
by  the  management  of  the  new 
Eastman  theatre  of  Rochester,  N. 

This  theatre  was  built  by . the 
Eastman  Kodak  Co.,  at  a cost  of 
five  million  dollars  and  donated 
by  George  Eastman  to  the  Univer- 
sity of  Rochester.  The  building  is 
a monument  of  Art,  and  the  thea- 
tre has  a seating  capacity  of  3,400, 
maintains  an  orchestra  of  sixty 
pieces,  and  changes  its  program  of 
motion  pictures  twice  a week. 

The  Plum  Center  Pictures  are 
declared  to  be  a new  departure  in 
rural  comedies,  depending  on 
humorous  characterizations  and 
situations  rather  than  an  action  that 
borders  on  the  bizarre  or  the  slap- 
stick. 

Dan  Mason,  of  “ Toonerville  ” 
fame  is  featured  in  these  pictures 
and  Wilna  Hervev,  who  created 
the  role  of  Katrinka  in  the  same 
series  is  leading  woman. 

Robert  Eddy,  director  of  the  first 
of  the  Toonervilles,  and  with  a 
goodly  number  of  comedy  successes 
to  his  credit,  is  directing  the  Plum 
Center  series. 


“Rich  Men's  Wives”  Is 
Sold  in  Mexico 

Felipe  mier,  New 

York  representative  of 
German  Camus  and  Co. 
of  Mexico  City,  has  purchased 
“ Rich  Men’s  Wives  ” for  dis- 
tribution in  Mexico.  The  deal 
was  closed  with  A1  Lichtman, 
whose  company  distributes 
the  oicture,  which  was  made 
by  Preferred  Pictures. 

Last  week,  Millard  Johnson 
of  Australasian  Films,  Ltd., 
bought  the  production  for 
Australia  and  New  Zealand 
and  a short  time  before  that, 
David  Tebbitt  secured  the 
production  for  Great  Britain. 


Strong  Staff  Backs  “Notoriety” 

Weber-North  Perfect  Organization 
to  Cooperate  on  Night  Picture 


WHEN  Will  Nigh’s  first  feature 
production  for  L.  Lawrence 
Weber  & Bobby  North,  “ No- 
toriety,” is  ready  for  distribution, 
it  will  find  that  progressive  firm  of 
independent  producers  ready  to 
meet  the  demands  of  exchangemen 
and  exhibitors. 

For  three  months  Weber  & 
North  have  been  concentrating  on 
the  release  of  their  first  Will  Nigh 
special.  While  the  director  him- 
self was  perfecting  the  artistry  and 
strength  of  the  picture,  the  produc- 
ers and  distributor  were  paving  the 
way  for  100  per  cent  cooperation 
with  the  exhibitor  and  the  local 
distributor,  after  the  picture  has 
been  disposed  of. 

The  first  step  in  strengthening 
their  organization  was  taken  when 
Sam  Sax,  recognized  as  among  the 
leading  sales  managers  in  the  in- 
dependent field,  was  engaged  to 
give  every  assistance  and  coopera- 
tion to  the  State  Right  buyer.  The 


field  staff  was  further  enlarged  by 
assignment  cf  William  Kraft,  as 
Mr.  Sax’s  assistant  and  as  adver- 
tising manager.  Expert  publicity 
cooperation  was  assured  by  the  en- 
gagement of  Charles  Cohen. 

Independent  exchangemen 
throughout  the  country  received 
the  news  of  the  independent  re- 
lease of  “ Notoriety,”  as  well  as  the 
forthcoming  Will  Nigh  releases 
with  enthusiasm.  It  was  first 
thought  that  Weber  & North  might 
accept  the  offer  of  a national  dis- 
tributor to  release  “Notoriety”  na- 
tionally, but  this  was  definitely  de- 
nied when  the  picture  was  an- 
nounced as  an  independent  State- 
right  offering. 

The  accessories,  advertising  mat- 
ter, press  books  and  exhibitors’  aids 
that  have  been  lined  up  on  “ No- 
toriety ” are  said  to  set  a new  pace 
for  cooperation  along  this  line,  and 
for  ingenuity  in  public  appeal. 


Senor  Ingenito  Has  Ambitions 

Young  Actor  in  “Secrets  of  Paris” 

Would  Become  Argentine  Valentino 


WHEN  Whitman  Bennett  an- 
nounced that  in  the  produc- 
tion of  “ Secrets  of  Paris,”  the 
movie  version  of  Eugene  Sue’s 
famous  novel  “ The  Mysteries  of 
Paris,”  which  he  and  C.  C.  Burr  have 
just  completed,  that  in  one  of  the 
scenes  he  had  employed  seventeen 
different  nationalities,  little  did  he 
think  that  from  out  of  that  label  of 
tongues  would  emerge  a young  man 
from  Argentina  who  frankly  admits 
that  he  is  out  to  seek  the  popularity 
and  praise  of  one  Rodolph  Valen- 
tino. 

Senor  Benj amino  Ingenito  is  his 
name.  The  handsome  young  gen- 
tleman comes  from  Buenos  Aires, 
and  is  a member  of  one  of  Argen- 
tina’s best  families.  He  is  a graduate 
of  the  University  of  Buenos  Aires, 
taking  his  degree  as  an  M.  B. 
He  then  went  to  Paris  and  Vienna, 
and  last  March  came  to  the  United 
States  to  finish  his  studies  at  Johns 
Hopkins.  It  was  in  Baltimore  that 
he  and  some  of  the  students  took 
part  in  the  making  of  a picture. 
Dr.  Ingenito  became  so  interested 
that  he  immediately  began  to  look 
with  favor  and  decided  to  make  a 
profession  of  the  work. 

A few  weeks  ago  he  happened 
to  play  a small  part  in  the  Burr- 
Whitman  Bennett  production.  It 
was  in  the  cabaret  scene  taken  from 
the  Rat  Hole.  The  young  Argen- 
tine dressed  his  part  so  well,  danced 
with  such  ease  and  grace  and  con- 
ducted himself  in  such  fine  bearing 
that  he  soon  became  a big  favorite 
among  the  members  of  the  studio. 

Visitors  who  came  to  the  studio 
watched  this  young  man,  and  no 
sooner  had  he  finished  with  Mr. 
Bennett  than  another  company 
snapped  him  up.  Dr.  Ingenito 
hopes  to  show  that  Argentine  is  a 
land  of  the  near  future.  He  points 
with  pride  to  the  achievements  of 
his  countrymen  playing  on  the  Ar- 
gentine Polo  team.  He  also  i 


much  interested  in  the  boxing  feats 
of  his  native  townsman  Luis  Firpo, 
and  now  he  hopes  to  become  the 
South  American  Rodolph  Valen- 
tino. 


Stills  Sell  Territory  on 
Burr  Picture 

Word  comps  from  the  offices  of 
C.  C.  Burr,  who  with  Whitman 
Bennett  produced  the  famous  melo- 
drama, “ Secrets  of  Paris,”  taken 
from  Eugene  Sue’s  novel,  “The 
Mysteries  of  Paris,”  that  fully  80 
per  cent,  of  the  territory  had  been 
sold  long  before  the  picture  was 
finished.  The  cause  for  this  is  at- 
tributed to  the  fact  that  the  nu- 
merous exchange  men  that  daily 
come  to  Mr.  Burr’s  office  were  so 
wonderfully  impressed  with  the  ex- 
cellent stills  that  were  being  sent 
daily  from  Mr.  Whitman’s  studio 
in  Yonkers. 


Second  Arthur  Trimble 
Release  Finished 

The  second  release  of  a series  of 
“specials”  for  the  short  subject 
field,  in  which  little  Arthur  Trimble 
is  being  starred  for  independent  re- 
lease, has  been  completed  at  the 
Hollywood  Studios.  Frederick  G. 
Becker  directed. 

Bessie  Love,  who  headed  the  sup- 
porting cast  of  the  first  release,  will 
also  be  seen  in  the  second.  The 
third  production  will  be  started  as 
soon  as  the  editing  and  titling  of 
the  second  of  the  series  is  finished. 

The  Trimble  Productions  also 
announce  that  the  series  will  be 
marketed  as  “ The  Strange  Adven- 
stures  of  Prince  Courageous.” 


Unity  Lays  Stress  On 
Picture  Titles 

UNITY  PICTURES  INC., 
announce  a definite  pol- 
icy of  titling  their  pic- 
tures in  a way  that  will  help 
the  exhibitor  to  bring  the  peo- 
ple in.  This  policy  is  clearly 
manifest,  they  claim,  in  their 
first  production  “ Why  Do 
Men  Marry?  ” starring  Edy 
Darclea. 

Their  second  offering,  now 
in  the  mill,  will  present 
another  picture  under  the  title 
of  “A  Woman’s  Story.”  It  is 
believed  that  “A  Woman’s 
Story  ” will  strike  a timely 
note,  now  that  there  has  been 
a series  of  front  page  news 
stories  largely  composed  of 
the  diaries  of  disillusioned 
women  who  have  figured  sen- 
sationally in  the  news  of  the 
day,  as  “A  Woman’s  Story,” 
is  told  in  diary  form. 

This  picture  will  follow 
“ Why  Do  Men  Marry?  ” It 
will  be  available  for  the  inde- 
pendent market  by  December 
1st. 

Greater  New  York  and 
Northern  New  Jersey  terri- 
tory has  already  been  closed 
on  “ Why  Do  Men  Marry?  ” 
although  the  market  has  only 
been  open  to  this  independent 
production  since  the  first  of 
the  month. 


Fox  Educational  Divi- 
sion to  Launch  Six 
One  Reel  Specials 

Fox  Educational  Division  of  Fox 
Film  Corporation,  which  has  been 
in  the  process  of  organization  dur- 
ing the  summer,  will  launch  its 
campaign  in  the  theatres  through- 
out the  country  on  September  4th 
with  six  one-reel  specials. 

These  are  the  first  of  a wealth 
of  subjects  to  be  released  during 
the  coming  season  and  will  cover 
every  variety  of  topic  that  can  be 
imagined.  A staff  of  over  300  mo- 
tion picture  photographers  in  all 
parts  of  the  globe  are  culling  the 
world  for  unusual  pictures.  The 
subjects  released  on  September  24th 
include  “ Alligators,  Hunting  and 
Farming.”  To  get  this  film  cam- 
eramen penetrated  into  the  wilds  of 
Central  America  and  into  the  ever- 
glades of  Florida  at  the  risk  of 
their  lives. 


6 Gorgeous  ! 
jJL  J Glittering/S^ 
M Glorious! 

fpUVTH'"6 

V- EMPEROR 


1790 


Motion  Picture  New . 


II 


MOTIOGRAPH  DELUXE  PROJECTORS 

ARE  SOLD  THROUGH 

AUTHORIZED  DISTRIBUTORS 


Amusement  Supply  Co., 
746  S.  Wabash  Ave., 
Chicago,  111. 

Artfilm  Studios, 

1222  Ontario  St., 
Cleveland,  O. 

Eastern  Theatre  Equip- 
ment Co., 

43  Winchester  St., 
Boston,  Mass. 

Electrical  Products 
Corp., 

1128  W.  16th  St;, 

Los  Angeles,  Cal. 

Exhibitors  Supply  Co., 
149  E.  Elizabeth  St., 
Detroit,  Mich. 

Exhibitors  Supply  Co., 
Charlotte, 

North  Carolina. 


E.  H.  Kemp, 

833  Market  St., 

San  Francisco,  Cal. 

Monarch  Theatre  Sup- 
ply Co., 

228  Union  St., 

Memphis,  Tenn. 

Queen  Feature  Service, 
30  Potter  Bldg., 
Birmingham,  Ala. 

Rialto  Co., 

242  Nicollet  Ave., 
Minneapolis,  Minn. 

R.  D.  Thrash, 

1921  Main  St., 

Dallas,  Tex. 

U.S.  Theatre  Supply  Co., 
1810  Harney  St., 

Omaha,  Neb. 


MOTIOGRAPH 

DISTRIBUTORS 

GIVE 

(SERVICE 

THAT 

SERVES 


Pittsburgh  Motion 
ture  Supply  Co., 
636  Grant  St., 
Pittsburgh,  Pa. 


Pic- 


Service  Film  & Supply 
Co., 

78  West  Park  St., 
Portland,  Ore. 


Southern  Moving 
ture  Corp., 

315  McGill  Bldg., 
Washington,  D.  C. 


Pic- 


C.  M.  Stebbins  Picture 
Supply  Co., 
1028|MainJSt., 

Kansas  City,  Mo. 


Tampa  Photo  & Art  Sup- 
ply Co., 

314  Twigg  St., 

Tampa,  Fla. 


Wisconsin  Theatre  Sup- 
ply Co., 

174  Second  St., 
Milwaukee,  Wis. 


Williams,  Brown  & 
Earle, 

918  Chestnut  St., 
Philadelphia,  Pa. 


Audrian  & Medina, 
Neptune  St.  78, 
Havana,  Cuba. 


J.  H.  Coleman, 

57  Appleton  St., 
Toronto,  Ont.,  Canada. 


Film  Agencies  Ltd., 

19  Cecil  Court, 

Charing  Cross  Road, 
LondonW.C.  2,  England, 


For  Motiograph  Information,  Write  Our  Closest  Distributor,  or 


\ Ir^aireiEiTiTiE  mp|  . IcMuMeIsi  '.M-fe^rNTER^| 

4s*  ’ ^ — 

^Wvwww1 


Enterprise  Optical  Mfg.Co. 

564  W.Randolph  St. 


CHICAGO 


s 


ElfllslEloirFolPlElRl^TriToNT 


October  7,  1922 


1791 


NEW  THEATRE 

Construction  & Equipment 

PROJECTION  Department  c * m e » * 

P.  M.  ABBOTT TECHNICAL  EDITOR 


Many  Important  Papers  Scheduled 
for  S.  M.  P,  E.  Convention 


Motion  picture  news  cannot 

urge  too  strongly  upon  the  members 
of  the  motion  picture  industry  associated 
directly  or  indirectly  with  the  production 
of  motion  pictures  to  attend  the  coming 
convention  of  the  Society  of  Motion  Pic- 
ture Engineers  on  October  9th  to  12th,  in- 
clusive in  Rochester. 

The  progress  made  by  the  society  in 
the  years  since  its  organization  has  been 
very  remarkable.  It  now  numbers  among 
its  members  some  of  the  leading  scientists 
in  the  country.  The  Transactions  of  the 
Society,  issued  semi-annually  after  each 
convention,  have  become  the  authoritative 
source  of  information  both  in  this  country 
and  abroad. 

The  scientists  of  the  Eastman  Kodak 
Company,  Bausch  & Lomb  Optical  Com- 
pany, General  Electric  Company,  West- 
inghouse  Electric  & Manufacturing  Com- 
pany, etc.,  have  contributed  data  in  papers 
presented  to  the  society  which  contain  in- 
formation which  is  available  in  no  other 
one  place.  All  of  this  data  is  written  with 
motion  picture  problems  alone  in  the 
minds  of  the  authors. 


At  the  Fall  convention  in  Rochester  we 
have  the  following  subjects  to  be  pre- 
sented : 

Accurate  Methods  for  Expressing  the  Per- 
formance of  Lenses by  W.  B.  Rayton 

A Split  Aspherical  Condensing 

Lens  by  Frank  Benford 

A Film  Waxing  Machine by  John  G.  Jones 

Pedagogical  Motion  Pictures,  by  Carl  Anderson 
A Motion  Analyzer. ..  .by  Dr.  Herman  Kellner 
A New  Sensitometer  for  the  Determination  of 
Explosure  in  Positive  Printing 

by  L.  A.  Jones  and  J.  I.  Crabtree 
Practical  Effects  of  Distance  of  Projection  and 
the  Projection  Angle  on  the  Screen  Image 

by  F.  H.  Richardson 
A Demonstration  Model  for  Showing  Lens  and 
Condenser  Action  in  the  Motion  Picture 

Projector by  Sander  Stark 

Heat  Absorbing  Glasses. ..... .by  D.  E.  Sharpe 

Photographs  and  Motion  Pictures  by  Radio 

by  C.  Francis  Jenkins 
Printing  Exposure  and  Density  in  Motion 
Picture  Positives by  L.  A.  Jones 

After  presentation  of  the  various  pa- 
pers open  discussions  will  be  participated 
in  by  the  members,  all  of  which  will  be 
reprinted  in  the  Transactions  covering  the 
meeting. 

It  might  be  interesting  to  know  that 
from  information  just  received  from  Mr. 


C.  Francis  Jenkins,  one  of  the  founders  of 
the  society  that  he  is  now  actually  trans- 
mitting motion  pictures  by  wireless.  In 
a letter  just  received  from  Mr.  Jenkins 
he  states  that  he  can  set  up  his  taking  ma- 
chine, attach  it  to  an  ordinary  telephone 
switchboard,  send  the  picture  over  the 
wire  to  a general  radio  broadcasting  sta- 
tion and  have  the  pictures  relayed  by  it  to 
receiving  instruments  located  aboard  bat- 
tleships, land  stations  and  other  points  at 
considerable  distance  from  the  seaboard. 

A year  ago  Mr.  Jenkins  stated  at  a 
meeting  of  the  society  that  such  a thing 
would  be  done  within  a very  short  time. 
It  is  now  an  accomplished  fact.  A paper 
on  this  subject,  as  stated  above,  will  be 
presented  by  Mr.  Jenkins  at  the  October 
meeting. 

Producers,  studio  experts  of  every  kind, 
laboratory  men,  lighting  engineers  and 
others  interested  in  all  the  allied  branches 
of  the  industry  should  join  the  society  and 
should  become  active  in  it,  and  in  this  way 
help  toward  the  promotion  of  a larger  and 
greater  motion  picture. 

E.  K.  Gillett. 


K I 

1 J 1 

f; 

The  Palladium  theatre,  operated  by  A.  B.  Skandinavish  Filmcentral,  is  the  largest  and  is  considered  the  most  beautiful  of  modern  motion  picture 
theatres  in  Sweden  and  the  immediate  surrounding  countries.  Modified  lighting  is  employed  to  bring  forth  the  many  striking  appointments  of  the 
house.  The  admission  prices  range,  in  equivalent  American  money,  from  50  cents  to  $1.25.  These  views  are  presented  through  the  courtesy  of  S. 
A.  G.  Swenson,  American  buyer  for  the  owners  of  this  theatre,  who  also  own  a large  portion  of  the  houses  in  Scandinavia 


1792 


Motion  Picture  News 


Difference  Between  Inflammable 
and  Non-Inflammable  Film 


Essential  Characteristics  and  Materials  Used  in  Manufacture  of  Two  T y pcs 


THE  Department  of  Commerce,  Bu- 
reau of  Standards.  Washington,  D. 
C.,  has  made  an  investigation  with 
reference  to  the  safety  and  recommenda- 
ble  practices  for  motion  picture  projec- 
tion. One  division  of  the  report  takes  up 
the  subject  of  film,  both  the  inflammable 
and  non-inflammable  stock  as  follows : 

“ As  it  developed  from  these  examina- 
tions that  the  principal  hazard  is  inherent 
in  the  film  itself,  a brief  statement  of  the 
characteristics  of  motion  picture  film  will 
be  given. 

Preparation  of  Raw  Film 

“ In  the  manufacture  of  motion  picture 
films,  it  is  customary  to  distinguish  be- 
tween the  raw  film,  and  the  same  film 
after  it  has  been  coated  with  a photo- 
graphic emulsion.  For  present  purposes 
we  shall  consider  briefly  the  preparation 
of  the  raw  film.  It  is  a flexible,  water- 
resistant  transparent  material  prepared 
from  cellulose  nitrate,  commonly  called 
nitrocellulose,  or  from  cellulose  acetate. 
Films  are  prepared  by  pouring  a solution 
of  the  film  material  upon  a moving  belt  or 
revolving  drum,  and  allowing  the  solvents 
to  evaporate.  It  is  customary  to  recover 
the  solvents  used.  The  steps  involved  con- 
sist of  the  preparation  of  a suitable  solu- 
tion, filtering  and  removing  air  bubbles 
from  the  solution,  formation  of  the  film, 
removal  from  the  belt,  and  the  drying  of 
the  film. 

The  common  type  of  motion  picture 
film  is  made  from  cellulose  nitrate,  an  in- 
flammable material  prepared  by  treating 
cotton  or  cellulose  with  a mixture  of  con- 
centrated nitric  and  sulphuric  acids.  The 
product  must  be  thoroughly  washed  and 
stabilized,  and  is  subsequently  dissolved 
with  the  addition  of  camphor  in  suitable 
solvents  and  diluents.  The  solvents  com- 
monly used  are  amyl  acetate  or  “ banana 
oil,”  ethyl  acetate,  and  acetone ; the  di- 
luents are  generally  benzene  (benzol),  and 
denatured  alcohol.  The  film  obtained  con- 
sists of  an  intimate  mixture  of  cellulose 
nitrate  and  camphor,  and  is  essentially  cel- 
luloid. Substitutes  for  camphor  have  been 
proposed  from  time  to  time,  and  a few  of 
these  are  occasionally  used.  Camphor 
however,  appears  to  produce  maximum 
strength,  transparency,  and  elasticity. 
The  prepared  film  must  be  carefully 
dried  and  seasoned,  before  it  is 
ready  to  be  coated  with  a photographic 
emulsion. 

The  second  type  of  motion  picture  film 
is  the  so-called  non-inflammable  film.  It 
is  prepared  by  treating  cotton  with  acetic 
anhydride  in  the  presence  of  a catalyst 
such  as  sulphuric  acid,  zinc  chloride,  or 
sulphuryl  chloride,  and  the  product  is 


Prediction  for  Future 

''p'  HIS  rticle  on  inflammable  and  non- 
1 inflammable  motion  picture  film  is 
presented  as  it  brings  forth  the  various 
materials  used  in  the  manufacture  of 
these  two  types  of  film  and  also  the  vari- 
ations in  their  essential  characteristics. 

As  there  is  caused  a great  amount  of 
discussion  concerning  the  advantages  and 
disadvantagse  of  these  two  general  types 
of  film,  there  should  be  an  interest  in 
their  qualifications.  It  may  be  predicted 
with  a fair  degree  of  certainty  that  in  the 
relatively  near  future  a much  larger  per- 
centage of  non-inflammable  film  will 
come  into  use. 

In  case  the  cost  of  the  manufacture  of 
non-inflammable  film  is  reduced  to  that 
of  the  inflammable  stock  and  its  few 
other  limitations  are  overcome,  then  in 
all  probability  a general  adoption  of  non- 
inflammable  film  will  be  made  throughout 
the  motion  picture  industry.  Such  a 
course  would  be  exceedingly  welcome. 


known  as  cellulose  acetate.  The  tempera- 
ture must  be  carefully  controlled,  as  slight 
variations  in  temperature  during  acetyla- 
tion give  rise  to  brittle  films  and  products 
of  low  viscosity,  particularly  when  sul- 
phuric acid  is  used  to  catalyze  the  reaction. 
The  product  of  acetylation  is  soluble  in 
chloroform  and  as  a rule  insoluble 
in  acetone.  It  must  be  carefully  hy- 
drolyzed to  a hydroacetate  which  is  in- 
soluble in  chloroform,  but  soluble  in  ace- 
tone. 

Brittleness  of  Non-Inflamable 

“ Cellulose  acetate  (non-inflammable) 
is  inherently  more  brittle  than  cellulose  ni- 
trate (inflammable  film),  and  the  brittle- 
ness is  overcome  by  incorporating  in  the 
film  so-called  plastics.  These  have  a func- 
tion analogous  to  that  of  camphot  in  the 
inflammable  films.  Cellulose  acetate  may 
be  combined  with  a great  number  of  plas- 
tics, with  the  production  of  varying  de- 
grees of  hardness  and  elasticity.  Camphor 
is  not  suitable  for  the  purpose.  Triphenyl 
phosphate  is  commonly  used.  It  possesses 


Exterior  view  of  Sweden’s  most  beautiful 
theatre,  the  Palladium 


the  advantage  of  reducing  the  combusti- 
bility of  the  acetate  film.  Other  useful 
plastics  are  calol,  benzyl  benzoate,  benzyl 
acetate,  diethyl  phthalate,  and  triacetin. 
These  are  but  a few  among  many  which 
have  been  proposed.  The  most  important 
solvents  of  cellulose  acetate  consist  of 
tetrachlorethane,  generally  used  in  com- 
bination with  alcohol,  ethyl  lactate,  di-ace- 
tone  alcohol,  methyl  ethyl  keytone,  ace- 
tone, methyl  acetate  and  ethyl  acetate. 

The  ordinary  (inflammable)  type  of 
film  is  that  prepared  from  cellulose  ni- 
trate. It  contains  oxygen,  the  element  of 
its  potential  destruction,  in  a highly  avail- 
able form.  The  readiness  with  which  it 
burns  is  too  well  known  to  require  com- 
ment. The  gases  resulting  from  combus- 
tion of  celluloid  consist  chiefly  of  oxides 
of  carbon  and  nitrogen,  methane,  hydro- 
gen and  nitrogen,  together  with  volatilized 
camphor,  which  under  certain  conditions 
may  form  an  explosive  mixture  with  air. 

Films  prepared  from  cellulose  acetate 
(non-inflammable)  do  not  contain  avail- 
able oxygen.  They  are  combustible  but 
not  inflammable.  When  subjected  to  tem- 
peratures higher  than  150°  C.,  (302  F.) 
cellulose  acetate  melts  and  is  decomposed. 
The  gelatin  emulsion  used  on  all  films  has 
some  fire-proofing  action.  However,  the 
amount  of  this  used  is  insufficient  to  pro- 
duce any  marked  effect.  For  all  prac- 
tical purposes,  films  of  cellulose  acetate 
containing  triphenyl  phosphate  may  be 
considered  safe  as  used  in  motion  picture 
projectors.  A film  of  such  material  (non- 
inflammable),  if  ignited  while  being  used, 
will  cease  to  burn  as  soon  as  the  source 
of  heat  is  removed. 

It  is  claimed  that  such  films  become 
brittle  more  readily  and  have  proven  less 
durable  than  films  of  cellulose  nitrate. 
Acetate  films  are  said  to  possess  or  de- 
velop a “ grained  ” surface.  These  de- 
fects may  have  been  caused  by  faulty 
methods  of  manufacture. 

Advancement  Expected 

The  manufacture  of  cellulose  acetate 
plastics  is  a more  recent  development  than 
the  manufacture  of  cellulose  nitrate  or 
pyroxylin  plastics.  Cellulose  acetate  ad- 
mits of  a variety  of  combinations  with 
other  compounds.  As  new  combinations 
become  known,  it  may  be  expected  that 
films  will  be  developed  which  present  none 
of  the  disadvantages  of  present-day  ace- 
tate films,  assuming  that  such  disad- 
vantages exist.  Future  developments 
should  make  possible  a non-inflammable 
film  with  qualities  equal  to  those  of  the 
nitrate  film,  and  the  product  should  prac- 
ticallv  compete  with  the  nitrate  film  in 
price. 


October  7 , 1922 


1793 


Out  of  the  misty  depths  of  the  silversheet,  shaking 
the  shadows  from  them,  come  the  people  of  the 
screen  stories.  They  come  dancing — running — fight- 
ing or  with  soul-weary  steps — and  music,  real  music, 
should  always  be  with  them. 

Barton  music  can  glorify  them,  these  people  of  your 
features,  your  comedies,  your  varieties.  You  can  get 
more  value  out  of  them  for  your  patrons  and  receive 
your  reward  at  the  box  office. 

The  Barton  Orchestral  Organ  furnishes  the  music  of 
Shadowland— its  exclusive  divided  manual  gives  it 
infinite  capacity  for  every  theme — every  combination 
of  instrumentation.  When  you  can  get  this  only  in 
a Barton — don’t  experiment  with  others. 

Write  today  for  the  better  proposition  Barton  can  give  you. 

It  makes  it  easy  to  own  one. 


IT 


A 


01CHESTML 
(B!(GAN 


The  Bartola  Musical  Instrument  Company 

313-316  Mailers  Bldg. 

Chicago,  Illinois 


The  Barton  Console 
in  the 

Orpheum  Theatre, 
Kenosha,  Wisconsin 
Saxe  Bros.,  Owners 


The  Music  of  Shadowland 


1794 


Motion  Picture  News 


News  From  St.  Louis 


Miss  Hope  Hampton  at  the  console  of  the  Marr  and  Colton  concert  organ  in  the  New  Strand 

theatre,  Nagara  Falls,  N.  V. 


S.  D.  Bromley,  owner  of  the  Broadway  thea- 
tre, who  is  erecting  a new  house  at  Aubert 
and  Eastern  avenues,  plans  to  open  late  in 
October  or  early  November.  The  brick  work 
is  almost  completed  and  the  work  is  being 
rushed  as  rapidly  as  possible. 

A contract  has  been  let  for  a new  one  floor 
and  balcony  fire-proof  theatre  at  Moline,  111., 
by  Fred  L.  Cornwell,  owner  of  the  Delmonte 
theatre,  St.  Louis.  The  building  will  also  con- 
tain several  stores.  It  will  cost  approximately 
$200,000. 

Frankford,  Mo.,  is  to  have  a new  theatre. 
W.  H.  Donovan  is  the  owner. 

The  Minusa  Cine  Screen  Company,  manu- 
facturers of  the  Minusa  Gold  Fibre  Screens, 
reports  a very  gratifying  increase  in  its  business 
in  recent  weeks.  The  exhibitors,  it  appears, 
wait  until  right  before  the  opening  to  order 
new  screens. 

J.  Kollo  opened  his  new  Liberty  theatre, 
Willisville,  111.,  on  Monday,  August  28.  The 
Liberty  seats  350  persons.  It  was  equipped  by 
the  Fulco-Schaeffer  Sales  Company,  St.  Louis 
branch.  It  has  two  Powers  machines  and  a 
Daylite  screen — Barnett. 


Prize  Offered  in  Contest 
Naming  Theatre 

A new  theatre,  not  yet  named,  will  be  opened 
at  Corpus  Christie,  Texas,  within  the  next  few 
days.  The  theatre  is  equipped  with  a $17,200 
organ,  new  design  of  seats,  two  simplex  projec- 
tors, a Westinghouse  Generator  and  a Minusa 
screen.  $25  will  be  paid  for  the  name  accepted 
for  the  new  theatre. — Noble. 

General  Supply  and  Repair 
Company  Going  Strong 

The  General  Supply  and  Repair  Company  of 
Portland,  Ore.,  informs  us  that  business  is  pick- 
ing up  and  submits  some  proof  thereof  through 
a list  of  activities: 

Sax  Theatre  Circuit  has  purchased  two  new 
Powers  No.  6B  projectors  for  their  American 
theatre,  Portland,  Ore.,  which  makes  two  thea- 
tres of  this  circuit  equipped  with  new  Powers 
projectors  within  the  year.  The  Castle  theatre, 
Eugene,  Ore.,  under  the  management  and  own- 
ership of  A.  H.  McDonald,  Eugene,  Ore.,  has 
purchased  two  new  Powers  No.  6B  type  E 
projectors;  the  Grand  theatre,  Rainier,  Ore., 
under  the  management  and  ownership  of  George 
H.  Adams  has  installed  two  6B  Mazda  equipped 
projectors,  and  the  Liberty  theatre  of  the  Sparks 
Amusement  Company,  Bend,  Ore.,  has  installed 
two  new  Powers  6B  Mazda  equipped  projectors. 


Strand  Interests  to  Open 
Two  Houses 

THE  theatre  which  is  being  erected 
in  Schenectady  by  Strand  interests 
will  be  known  as  “ The  State,”  and 
is  expected  to  be  ready  for  opening  on 
October  15.  The  house  will  cost  in  the 
neighborhood  of  $350,000.  Another  the- 
atre which  will  form  one  of  the  Strand 
group  is  being  erected  in  Troy,  but  will 
not  be  completed  before  December.  This 
will  be  known  as  “ The  Troy.” — Grant. 


Architectural  drawing  of  the  Washington,  D.  C.,  Auditorium  which  is  equipped  with  motion 
picture  equipment.  The  auditorium  has  a seating  capacity  of  6,500 


Washington , D.  C.,  to  Build 
Theatre 

Aaron  and  A.  Julian  Brylawski  of  the  In- 
terstate Amusement  Company,  owners  of  sev- 
eral local  theatres,  and  affiliated  with  Philadel- 
phia interests,  are  now  definitely  pledged  to 
erect  a new  business  and  amusement  structure 
on  their  property  at  13th  and  E streets,  N.  W., 
at  a cost  of  $1,500,000.  The  theatre  will  have 
a frontage  of  151  feet  on  Thirteenth  and  114 
feet  on  E street.  Front  will  have  an  elevation 
of  110  feet  with  a facade  of  ornamental  brick 
and  white  stone.  Main  auditorium  will  seat 
about  2300,  there  being  only  one  balcony. 

— Kanppen  Ulm. 


Safety  Standards  of  Industrial 
Board 

The  Department  of  Labor  and  Industry 
of  the  Commonwealth  of  Pa.  has  issued 
a pamphlet  on  the  Motion  Picture  Code 
(supplement  No.  1 to  Motion  Picture 
Code)  which  gives  in  detail  the  regula- 
tions governing  this  industry  in  the  state 
of  Pennsylvania. 

New  amendments  to  the  standing  rul- 
ings are  included. 

Terms  used  in  regulations  pertaining 
to  motion  pictures  are  defined. 


Reopening  of  Sun  Theatre,  Omaha,  An- 
nounced by  World  Realty  Company 


THE  World  Realty  Company  of  Omaha,  op- 
erators of  the  World,  Sun,  Moon  and  Muse 
Theatres  in  that  city,  announce  the  reopening 
of  the  Sun  Theatre  which  has  been  closed 
for  seven  weeks  for  extensive  improvements. 
The  House  has  been  completely  refurnished 
and  redecorated,  a marble  stairway  being  placed 
from  the  main  foyer  leading  to  the  balcony. 
The  loge  seat  arrangement  in  the  main  audi- 
torium has  been  changed,  the  loges  on  the  low- 
er floor  have  been  removed  entirely  leaving 
loges  only  on  the  first  upper  tier.  New  com- 
fortable chairs  have  been  added.  The  interior 
of  the  theatre  has  a complete  new  color  scheme 
of  gold  and  black  with  a slight  touch  of  orange. 
New  light  fixtures  replace  the  old  in  the  in- 
terior foyer,  also  the  Sun  Parlor  has  been 
made  more  attractive  under  the  touch  of  the 


decorator’s  hand.  Usherettes  will  be  costumed 
in  a novel  and  distinctive  manner  in  a color 
scheme  of  gold,  black  and  orange.  The  or- 
chestra pit  has  been  enlarged  and  music  will 
be  made  one  of  the  features  of  the  Sun  pro- 
gram. Louis  Schnauber,  prominent  Omaha  mu- 
sic leader  will  conduct  the  orchestra  while 
Edwin  Stevens,  former  organist  at  the  Moon 
Theatre,  will  be  transferred  to  the  Sun  as  first 
organist.  Harry  Goldberg  is  manager. 


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1796 


Motion  Picture  News 


Discussion  by  Projectionist  Brings  Up 
Procedure  For  Recommendation 


THIS  department  has  had  the  good  fortune 
of  securing  a discussion  on  some  vital 
subjects  pertaining  to  projectionists  which  was 
carried  on  thru  correspondence  between  an  en- 
terprising projectionist  and  the  Nicholas  Power 
Company. 

These  letters,  which  are  reprinted,  we  hope 
will  suggest  a most  commendable  course  for 
projectionists  in  general  to  follow. 

In  writing  his  original  letter  to  the  Nicholas 
Power  Company,  A.  C.  Smith  of  Calgary,  Al- 
berta, Canada,  asks  some  questions  which  show 
his  interest  and  intelligent  grasp  of  his  work : 
Messrs.  N.  Powers  Co., 

Gentlemen : 

I have  recently  had  forwarded  to  your  firm 
one  framing  carriage  with  instructions  to  fit 
same  with  Roller  Pin  Movement,  etc. 

You  will  admit  that  it  is  quite  a distance  to 
send  a framing  carriage  to  be  repaired. 

Putting  in  New  Intermittent 

Now  comes  the  question.  (1)  Can  an  operator 
successfully  put  in  a new  intermittent  move- 
ment? My  answer  is  “No,”  as  I am  under  the 
impression  that  the  intermittent  movement  is 
adjusted  at  your  factory  by  means  of  special 
instruments.  Am  I right? 

(2)— The  second  question.  How  long  should 
a factory  adjusted  intermittent  last,  the  machines 
running  eleven  hours  a day,  which  would  mean 
5 1-2  hours  on  one  machine,  the  same  receiving 
proper  care  and  attention?  And  would  it  not 
wear  longer,  than  one  adjusted  by  the  operator 
himself? 

My  opinion  is  that  it  would  be  more  eco- 
nomical to  send  the  framing  carriage  to  the 
factory  and  would  result  in  getting  a steadier 
picture  which  of  course  is  of  greatest  impor- 
tance. 

From  the  foregoing  remarks,  you  may  prob- 
ably think  that  I am  just  an  amateur  at  the 
business  of  operating.  However,  I might  say 
that  I have  had  the  pleasure  of  installing  quite 
a number  of  your  machines  and  recommend 
them  for  their  rigid  construction  and  above 
all,  the  solidity  of  the  intermittent  movement 


and  the  reason  I am  asking  the  above  questions, 
is  that  I would  like  your  reply  in  order  that  I 
may  show  the  same  to  owners  and  managers 
of  theatres  when  I am  trying  to  convince  them 
of  the  necessity  of  having  a spare  framing 
carriage  for  one  or  two  machine  combination, 
so  that  the  one  that  is  worn  out  can  be  prop- 
erly repaired  at  the  factory. 

Suggestions  Worth  Considering 

Now  comes  a suggestion  which  I think  would 
be  worthy  of  your  attention.  In  removing  the 
aforesaid  framing  carriage,  I experienced  some 
difficulty  in  removing  framing  carriage  sliding 
rods,  and  my  suggestion  is  that  a small  hole 
be  placed  in  the  lower  end  of  the  rod  so  that 
the  operator  could  insert  a hooked  piece  of  stiff 
wire  or  other  such  like  arrangement  and  by  a 
twisting  motion  easily  removed  the  rods. 

Another  suggestion  is  that  your  company 
secure  a proper  kind  of  oil  can,  which  could 
be  supplied  along  with  a little  pamphlet  on 
“How  and  When  to  Oil  Your  Projector,”  the 
oil  can  being  of  solid  construction  with  a seven 
inch  bent  nosed  spout  and  made  to  drop  only 
one  drop  of  oil  for  each  bearing. 

I think  the  above  suggestions  of  great  im- 
portance as  I have  gone  into  operating  rooms 
and  have  seen  a dozen  different  oil  cans  with 
the  result  that  the  machines  have  been  literally 
covered  with  oil. 

Please  excuse  my  omitting  the  term  pro- 
jectionist, but  I have  run  into  so  few  real  pro- 
jectionists that  I have  decided  to  style  myself 
and  others  just  as  operators. 

Trusting  to  have  the  pleasure  of  receiving 
your  answers  to  my  questions, 

Yours  very  truly, 

A.  C.  Smith, 

335  A 11th  Ave.  West 
Calgary,  Alberta,  Canada. 

P S.  Kindly  send  your  latest  catalogue. 

Reply  by  Engineer 

In  replying  to  this  letter,  Lester  Bowen,  De- 
signing Engineer  of  the  Nicholas  Power, 
brings  to  attention  the  degree  of  extreme  ac- 


curacy of  intermittent  movements;  also  due  to 
this  fineness  of  adjustments  the  limitations  met 
with  in  the  adjustments  of  this  mechanism  un- 
less the  proper  methods  and  tools  are  employed: 

Mr.  A.  C.  Smith, 

Dear  Sir: 

Replying  to  your  letter  of  August  7th,  we 
wish  to  say  in  the  first  place  that  the  only 
thing  we  object  to  in  your  letter  is  referring  to 
yourself  as  an  amateur  because  you  so  thor- 
oughly realize  that  no  matter  how  good  a 
projectionist  a man  may  be,  he  has  limitations 
when  it  comes  to  making  certain  repairs. 

There  are  many  excellent  mechanics  among  the 
thousands  of  projectionists  now  operating  ma- 
chines, but  you  are  absolutely  right  when  you 
say  that  the  manufacturer  of  the  machine  can 
make  some  repairs  better  than  anyone  else. 

We  have  men,  who  have  been  with  us  for 
years,  working  solely  on  certain  parts  of  the 
machine  and  anyone  must  realize  how  expert 
such  men  become.  In  addition  to  the  skill 
these  men  have  acquired,  they  also  have  the 
advantage  of  special  tools  and  facilities  for 
testing  and  repairing  which  even  a large  circuit 
of  theatres  could  not  very  well  afford. 

Need  of  Proper  Tools 

The  mechanism  parts,  and  particularly  the 
intermittent  and  framing  carriage  parts  man- 
ufactured by  us,  are  very  accurate  and  should 
be  interchangeable  in  all  cases.  Due  to  this 
fact,  it  is  quite  possible  that  the  projectionist- 
having  the  proper  equipment  to  make  replace- 
ments of  parts — could  make  a perfect  adjust- 
ment, but  certainly  this  cannot  be  done  with- 
out the  proper  tools  and  equipment. 

Our  factory  is  always  open  to  visitors  and 
in  special  cases  we  have  allowed  projectionists 
to  spend  a few  days  in  our  factory  working 
with  our  men  in  order  to  get  a better  knowl- 
edge of  how  to  make  some  of  the  repairs.  These 
men  have  invariably  expressed  themselves  as 
being  astonished  at  the  great  care  taken  and 
the  exactness  in  the  manufacture  of  parts  of 
Power’s  projectors. 

In  reply  to  your  second  question,  we  wish 
to  say  that  when  an  intermittent  movement 
leaves  the  factory  it  is  set  up  as  close  as  we 
dare  set  it  up  but  after  being  in  use  for  about 
Discussion  and  N.  A-M.  L.  Forum 
continued  on  page  1798 


Blank  for  New  League  Members 

Member’s  Name  

Home  Address  > 

Theatre  

n 

Name  and  Address  of  Theatre  Manager 


NATIONAL  ANTI-MISFRAME  LEAGUE  PLEDGE 

z / S a motion  picture  projectionist  who  has  the  interest 
of  his  profession  at  heart  and  is  willing  to  assist  in 
eliminating  some  of  the  evils  practised  in  the  projection- 
room,  I promise  that  I will  to  the  best  of  my  ability  return 
films  to  the  exchange  in  reasonably  good  condition,  accord- 
ing to  conditions  of  film  when  received.  Furthermore,  1 
will  when  it  becomes  necessary  remedy  misframes,  bad 
patches,  etc.,  that  may  be  in  the  film  which  I receh'e  and 
in  this  way  co-operate  with  my  brother  projectionists  and 
give  greater  pleasure  to  those  who  make  up  the  motion 
picture  audience  by  showing  films  that  are  free  from  such 
defects.  I also  promise  that  I will  not  make  punch  marks 
in  film,  and  when  film  is  received  by  me,  with  punch  holes, 
I will  notify  the  exchange  to  that  effect  so  that  they  may 
use  their  efforts  to  correct  this  evil. 


New  members  when  sending  in  application  blanks  for  membership  in  the  N.  A.  M.  L.,  please  enclose  twenty-live  cents  for  a membership  button. 


October  7 , 1922 


with  the  same  current  consumption 


The  G-E  High  Intensity  Projection  Arc  gives  twice  the 
illumination  on  the  screen  that  can  be  obtained  by  use  of 
the  older  styles  of  low  intensity  lamps,  with  no  increase 
in  current  consumption.  Also  the  quality  of  the  light  is 
almost  the  same  as  daylight  lessening  eye-strain  and  giving, 
in  the  case  of  colored  films,  full  color  values.  After  the  arc 
is  struck,  operation  is  automatic,  there  being  only  two  hand 
adjustments  (for  regulating  size  of  spot).  The  focus  is  fixed 
making  adjustments  when  changing  carbons  unnecessary; 
carbons  are  merely  slipped  into  place  without  requiring 
any  clamping  or  fastening  of  nuts. 

All  these  features  are  embodied  in  this  lamp  which  is 
offered  to  motion  picture  exhibitors  only  after  two  and  a 
half  years  of  successful  operation  in  actual  service.  You 
get  the  finest  films  for  your  theatre — show  them  to  best 
advantage. 


1797 


|(i 


1798 


Motion  Picture  News 


N.  A.  M.  L.  FORUM 


Discussion  by  Projectionist 

( Continued  from  page  1796) 
two  weeks  the  intermittent  pin  cross  should  be 
set  up  close  against  the  outside  cam  ring. 
This  is  done  by  turning  the  large  eccentric 
bushing— UP  A TRIFLE — never  down.  After 
this  no  further  adjustment  is  necessary  for  a 
period  of  several  months,  when  the  pin  cross 
should  be  again  set  up  against  the  cam. 

If  the  intermittent  movement  is  given  this 
attention  at  proper  intervals,  it  should  give 
excellent  service  for  at  least  a year  and  we 
have  known  instances  where  they  have  been 
giving  splendid  results  after  two  years  opera- 
tion. 

Of  course,  various  conditions,  such  as  speed 
at  which  the  machine  is  run,  the  nature  of  the 
film  used,  and  proper  lubrication,  all  will  have 
a considerable  influence  upon  the  length  of 
time  the  mechanism  should  last  without  being 
returned  to  the  factory  for  repairs  and  re- 
placements. 

Space  Framing  Carriage  Needed 

Your  remark  in  reference  to  having  a spare 
framing  carriage  on  hand  is  so  very  correct 
it  seems  too  bad  there  should  be  any  doubt  in 
anyone’s  mind  regarding  this  matter.  Every 
motion  picture  theatre  should  have  a spare 
framing  carriage  on  hand  and  this  will  be  suf- 
ficient if  the  theatre  is  close  to  the  factory.  If, 
however,  the  theatre  is  any  such  distance  from 
the  factory  as  yours  is,  there  should  also  be 
a spare  mechanism  and  some  parts. 

Regarding  the  framing  carriage  guide  rods 
and  special  oil  can,  your  ideas  are  excellent 
and  some  time  in  the  future  we  may  be  able 
to  act  upon  these  suggestions. 

It  is  very  gratifying  to  receive  such  letters 
as  yours  and  a great  pleasure  to  be  able  to 
reply  to  them.  We  trust  we  have  fully  cov- 
ered the  points  you  have  made,  but  if  not, 
please  let  us  hear  from  you.  In  any  event,  we 
shall  be  very  glad  to  hear  from  you  from  time 
to  time  and  if  you  ever  have  occasion  to  come 
to  New  York  we  certainly  hope  you  will  pay 
us  a visit.  We  will  be  very  glad  to  show  you 
through  the  factory  and  extend  any  other  pos- 
sible courtesies. 

Very  truly  yours, 

Nicholas  Power  Company,  Inc. 

Lester  Bowen, 
Designing  Engineer. 

A.  C.  Smith  makes  a few  additional  remarks 
concerning  his  opinions  as  to  the  propei  pto- 
cedure  in  keeping  a projector  in  A1  condition. 
It  is  most  gratifying  to  know  that  there  are 
projectionists  who  take  their  profession  to 
heart  and  feel  a real  pride  in  the  quality  of  their 
work. 

Additional  Remarks 

Nicholas  Power  Co. 

Dear  Sir: 

In  reply  to  your  letter  of  August  25th,  I wish 
to  say  that  I did  not  wish  to  infer  in  my  last 
letter  to  you  that  a projectionist  could  not  make 
repairs  on  a Powers  machine.  But  I wished 
to  convey  the  idea,  rather,  that  to  insure  the 
best  results,  such  as  steadiness  of  picture, 
economy,  etc.,  that  it  is  wisest  for  all  projec- 
tionists who  take  a pride  in  their  work  to  have 


a spare  framing  carriage  and  have  the  re- 
pairing of  same  done  at  the  factory.  I might 
add  that  the  intermittent  movement  has  been 
the  source  of  most  of  the  projectionist’s  wor- 
ries and  no  doubt  through  the  overlooking  of 
small  things. 

Kindly  convey  my  thanks  to  Mr.  Lester  Bow- 
en, your  Designing  Engineer  for  his  very  in- 
teresting and  instructive  letter  and  should  I 
ever  come  to  New  York  City,  I shall  certainly 
call  on  you. 

Again  thanking  you, 

Very  truly  yours, 

A.  C.  Smith. 


Another  Set  of  Answers 

Another  letter  answering  the  list  of  ques- 
tions asked  by  R.  Harrington  concerning 
screens  and  Mazda  equipment  in  a comprehen- 
sive manner  has  been  received  from  S.  H.  Kur- 
lander  of  Reading,  Pa.. 

Dear  Editor: 

I have  been  patiently  waiting  for  some  one 
to  answer  Brother  Harrington’s  questions  as 
published  in  the  September  2d  issue  of  the 
News,  as  I wanted  to  find  out  whether  or  not 
I have  the  right  dope  myself.  I am  afraid, 
however,  that  all  of  the  members  are  thinking 
the  same  as  myself,  so  in  an  attempt  to  get 
them  to  throw  off  their  handcuffs  I am  going 
to  open  up  the  argument  in  the  hope  of  getting 
a wheeze  from  some  Brother  “ Mazda-ists.” 

Here  goes : 

Some  Good  Dope 

1.  Bulging  of  the  lamp  is  a pretty  rare  occur- 
rence. I have  only  had  this  happen  to  me 
once.  The  reason  I have  for  this  is  that  the 
glass  was  a little  weak  in  that  spot  and  the 
heat  of  the  lamp,  coupled  with  the  great  pres- 
sure inside  the  lamp,  over  that  otuside,  due  to 
the  gas  expanding,  forced  the  glass  at  the  weak 
spot  out  in  the  form  of  a blister.  This  how- 
ever, as  I said  before,  does  not  often  happen. 

2.  The  pinhole  in  the  dowser  should  never  be 
used  for  centering  the  filament  and  condenser 
in  the  aperture.  If  the  pinhole  were  exactly 

on  the  optic  axis  (do  you  know  what  I mean?) 
this  would  be  permissible.  This,  like  lamp 
bulging,  however,  doesn’t  happen  often  as  no 
effort  I guess  is  made  to  center  it.  This  is 
shown  better  by  my  sketch.  The  pinhole  should 
only  be  used  for  setting  the  mirror  with  relation 
to  the  lamp  filament. 

3.  The  crystal  beaded  screen  is  what  I call  a 
medium  screen.  That  is,  it  is  neither  highly 
reflecting  (such  as  used  for  long,  narrow 
houses)  or  highly  diffusing  (such  as  used  for 
wide,  shallow  houses). 

From  the  above,  a one-eyed  man  could  see 
that  the  crystal  beaded  screen  should  be  used 
for  medium  width  houses ; for  example,  one 
about  50  ft.  wide  and  80  or  100  ft.  long.  (Re- 
fer to  Sept.  23  issue  for  Editor's  comments 


Let  your  ideas  help  some 
one  else 


on  this  particular  screen.  It  has  peculiar  char- 
acteristics.) 

There  are  two  grades  of  crystal  beaded 
screens,  No.  1 and  No.  2.  The  first  has  medium 
glass  beads  and  is  better  for  narrow  houses  and 
the  second  has  fine  glass  beads  and  is  better  for 
houses  a little  wider. 

The  Mazda  lamp  manufacturers  have  got  bul- 
letins describing  these  points  and  I advise  all 
wide-awake  fellow  projectionists  to  write  in  to 
a lamp  manufacturer  for  a copy  as  they  are 
free — gratis. 

Talks  of  Lumen 

4.  Large  screens  should  not  be  used  unless 
they  are  absolutely  necessary.  The  Mazda  out- 
fit, when  operating  under  normal  conditions, 
gives  about  800  lumens,  according  to  the  lamp 
sharks.  “What’s  a lumen,”  do  I hear?  (See 
Editor’s  remarks.)  A lumen  is  a measure  of 
the  quantity  of  light.  So  200  lumens  represent 
twice  as  much  light  as  400  lumens.  Do  you 
follow  me?  When  I said  800  lumens  I meant  on 
the  screen.  Naturally,  if  a large  screen  is  used 
these  800  lumens  are  spread  over  a larger  area 
ana  the  brightness  of  the  screen  is  reduced.  If 
a small  screen  is  used  these  same  800  lumens  are 
spread  over  a smaller  area  and  the  screen 
brightness  is  increased. 

Of  course,  it  must  be  understood  that  the 
screen  should  not  be  too  small.  The  size  of  the 
screen  should  be  determined  by  the  last  row  of 
seats  (their  distance  from  the  screen).  The 
longer  the  house,  the  bigger  the  screen.  With 
the  Mazda  outfit,  the  screen  size,  for  good  re- 
sults, should  not  be  bigger  than  16  ft. 

This  size  of  screen  is  big  enough  for  throws 
up  to  120  feet.  I know  of  several  houses 
that  have  a throw  around  85  feet  and  a screen 
19  feet  wide  is  used.  These  theatres  are 
all  owned  by  the  same  outfit.  They  also  own 
about  sixteen  other  houses  with  throws  rang- 
ing from  80  to  150  feet,  and  the  same  size 
screen  is  used  in  each  one ! ! ! Can  you  beat 
that ! ! ! 

Well,  Ed.,  I’ve  spoken  my  piece  and  no  doubt 
I ought  to  loosen  up  a wheeze  or  two  out  of 
some  of  our  tongue-tied  brethren,  but  if  they 
don’t  come  through  I wish  you  would  check  me 
up  as  I certainly  want  to  get  the  best  out  of  my 
outfit  because  I’ve  already  found  out  that  it 
takes  a damsite  more  headwork  to  run  this  din- 
gus intelligently  than  was  ever  needed  for  the 
arc.  Yours  for  the  cause, 

S.  H.  Kurlander. 

Kurlander  must  have  studied  up  on  light 
when  he  begins  to  talk  on  lumens.  A lumen  is 
the  technical  term  used  in  expressing  a certain 
quantity  of  light,  just  as  we  express  water  in 
terms  of  gallons.  In  following  Kurlander’s  ex- 
planation it  is  only  necessary  to  understand  that 
the  lumen  means  a given  quantity  of  light;  think 
of  it  as  a pound  of  light  if  the  word  lumen 
tends  to  confuse. 

Not  in  Agreement 

Referring  to  Answer  1 in  the  letter:  The 

reason  for  the  bulging  of  the  lamp  bulb  was  ex- 
plained in  detail  by  the  Editor  in  last  week’s 
issue.  It  is  due  to  the  softening  of  the  glass  in 
the  bulb  due  to  incorrect  focusing  of  the  light 
from  the  reflecting  mirror  on  the  glass  of  the 
bulb  when  it  is  not  at  its  correct  position  of 
focus — i.  e.,  at  the  filament  of  the  lamp. 

Excepting  for  this  one  point,- the  rest  of  the 
answers  are  correct  and  clearly  explained, 
though  the  peculiar  characteristic  of  the  beaded 
screen  is  not  explained. — Editor. 


October  7 , 1922 


EASTMAN 
POSITIVE  FILM 


179® 


with  its  long  scale  of  gradation  faithfully 
portrays  all  that  is  in  the  negative.  It  carries 
quality  through  to  the  screen. 

Eastman  Film,  both  regular  and  tinted 
base- — -now  available  in  nine  colors,  is 
identified  throughout  its  length  by  the 
words  “Eastman”  “Kodak”  stenciled 
in  black  letters  on  the  transparent  margin. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


1800 


Motion  Picture  News 


Says  Italy  Offers  Good  Motion  Picture 
Equipment  Market 


Of  interest  to  American  manufacturers  of 
movie  equipment  is  the  fact  that  virtually  all 
material  used  in  the  Italian  movie  studios  is 
made  in  Germany,  and  this  is  also  true  of 
laboratory  equipment,  says  Charles  Rosher  in 
the  American  Cinematographer.  Price  arrange- 
ments conceded,  the  American  equipment  manu- 
facturer would  find  a ready  market  for  his 
product  in  Italy,  declares  Mr.  Rosher. 

American  productions  are  admired  by  Italian 
film  attaches  and  apparently  they  welcome  their 
exhibition  in  their  country,  writes  Mr.  Rosher, 
who  recently  returned  from  Italy,  where  he  had 
the  opportunity  of  analyzing  many  aspects  of 
the  Italian  film  industry.  On  the  other  hand, 
they  are  at  daggers’  points  with  the  German 
product,  as  indicated  by  workers’  demonstra- 
tions staged  in  the  streets  before  the  Parlia- 
ment Building  while  the  writer  was  in  Rome. 

The  movie  acting  profession  in  Italy  is  on  a 
very  high  plane,  according  to  the  writer.  An 


able  American  director  would  find  very  re- 
sponsive material  there,  but  while  it  is  the 
ambition  of  some  of  the  players  to  come  to  this 
country  some  day,  a great  many  of  them,  like 
some  of  the  most  distinguished  Italian  opera 
singers,  prefer  to  concentrate  their  abilities  in 
their  native  land,  strange  as  this  may  seem 
with  the  hrt  in  its  present  condition  there.  As 
a rule  the  Italian  actors  are  very  sincere  and 
painstaking  with,  perhaps,  a tendency  to  overact. 
Their  make-up  is  usually  flawless. 

Mr.  Rosher  on  his  trip  through  Italy 
observed  that  the  Italians  have  a hobby  for 
building  their  studios  on  hillsides,  as  they  do 
their  other  buildings,  so  that  every  time  a level 
ground  set  is  required,  a portion  of  a hill  must 
be  cut  down  and  graded.  In  the  construction 
of  sets,  Italians  are  far  behind  Americans,  he 
says.  Their  preparations  for  the  erection  of  a 
simple  set  are  as  elaborate  as  if  they  were 
building  an  office  structure. 


Lansing,  Michigan,  Adds 
Gladmer  to  List 

No  expense  has  been  spared  in  any  way  to 
make  this  theatre  comfortable  for  its  patrons. 
One  of  the  pleasing  features  of  the  house  is 
the  mezzanine  or  lounge.  The  walls  are  glazed 
in  gray  over  ivory  and  touches  of  polychrome 
colorings  of  red  and  blue  have  been  added.  A 
new  organ  has  been  installed  which  is  operated 
from  the  console  which  has  been  placed  in  the 
orchestra  pit.  The  lobby  is  wainscoted  with 
white  Italian  marble  and  the  walls  are  pan- 
eled with  gold  moulds.  A new  electrical  sys- 
tem has  been  installed.  The  architectural  and 
interior  decorative  work  has  been  under  the 
direction  of  Mr.  Kiehler  of  the  firm  of  C. 
Howard  Crane  and  Associates  with  offices  in 
Detroit,  New  York  and  Chicago. 


— , '^ii 

flj 

Enormous  electrical  sign  display  used  by  the 
Grand  theatre,  Pittsburgh,  in  exploiting 
“The  Storm” 


New  Lincoln  Theatre 
Opened  in  Troy 

The  Lincoln  theatre,  costing  a matter  of 
$200,000,  owned  and  operated  by  Symansky 
Brothers,  and  which  has  been  nearly  a year  in 
course  of  construction,  was  officially  opened 
with  “The  Masquerader”  the  past  week,  in  Troy, 
N.  Y.  The  house,  which  has  a seating  capacity 
of  about  1,100  persons,  is  located  almost  di- 
rectly across  from  the  city  hall,  and  occupies 
a most  advantageous  point  in  the  business  cen- 
ter of  the  city.  The  theatre  will  be  managed 
by  Edward  H.  Crawford  of  New  York,  for- 
merly associated  with  the  Loew  interests.  An 
admission  price  of  35  cents  will  be  charged  and 
the  programs  wil  be  made  up  of  first  run  fea- 
ture pictures.  With  a view  to  making  it  one 
of  the  best  ventilated  theatres,  particular  at- 
tention was  paid  during  construction  to  this 
feature.  A duct  cooling  system  has  been  in- 
stalled and  the  air  can  be  changed  within  a few 
moments.— Grant. 


Strand,  Charlotte,  N.  C., 
Reopens  with  Renovations 

Workmen  are  being  rushed  on  the  remodel- 
ing of  the  Strand  Theatre,  Charlotte,  N.  C.  with 
the  intention  of  opening  this  house,  which  has 
been  closed  for  about  a year,  on  the  first  of 
October. 

The  theatre  will  be  renovated  from  lobby  to 
screen  with  many  new  and  up-to-date  fixtures 
being  added.  The  organ  wil  be  completely 
worked  over  to  furnish  an  intermission  for 
the  seven-piece  orchestra  that  will  be  in- 
stalled. The  house  is  owned  by  the  Universal 
people. — Stellings. 


Contract  to  Be  Awarded 

Directors  of  the  New  Liberty  theatre,  Cov- 
ington, Kentucky,  will  let  contracts  within  a 
month  for  the  new  playhouse,  which  will  ad- 
join the  new  Liberty  Bank.  The  theatre  will 
seat  1,800  and  will  cost  approximately  $250,000. 
— Bentel. 


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Motion  Picture  New : 


Many  States  In  List  Proposed  Theatres 

New  Houses  Being  Planned  and  Started  in 
All  Parts  of  the  Country 


CALIFORNIA 

Long  Beach — It  is  announced  that  the  Clune 
Theatre  Company  of  Los  Angeles  is  completing 
plans  for  the  erection  of  a new  theatre  building 
on  property  owned  by  the  company  on  Ocean 
Boulevard,  East,  near  Pine  Ave.  The  site  now 
occupied  by  the  Hotel  Lee,  is  chosen  for  the 
theatre. 

Martinez — Theatre  being  built  by  J.  J.  Mc- 
Namara. Building  to  be  built  of  steel  and  con- 
crete. Entrance  on  Ferry  Street,  two  stores, 
one  on  either  side.  Floors  to  be  built  of  tile 
construction. 

Nan  Francisco — Nasser  Brothers  plan  to  erect 
New  Castro  Theatre,  to  cost  about  $300,000. 


CONNECTICUT 

Wallingford — C.  F.  Wooding  Company  has 
contract  to  erect  theatre,  66  x 147  feet,  on  Cen- 
tral Street  for  George  H.  Wilkinson. 

Winsted — New  England  Pin  Company  has 
plans  by  E.  E.  Benedict,  51  Leavenworth  Street, 
Waterbury,  for  an  up-to-date  motion  picture 
theatre. 


DISTRICT  OF  COLUMBIA 
W ashing  ton — Meridian  Amusement  Company 
has  plans  by  John  J.  Zink,  126  Overland  Ave., 
Baltimore,  Md.,  for  one-story  brick,  concrete 
and  terra  cotta  Parkway  Theatre,  150  x 80  feet, 
to  be  erected  at  14th  & Kenyon  Streets,  N.  W., 
to  cost  $125,000. 


FLORIDA 

Sanford— A new  theate  will  be  built  at  San- 


ford by  I.  W.  Phillips  on  a lot  60  x 117  feet. 
The  cost  represents  $30,000. 


ILLINOIS 

Chicago — General  Amuse.  Co.  erecting  the- 
atre and  two  stores  on  the  northwest  corner  of 
Cortland  & Western  Ave.,  to  cost  $200,000. 
Building  seats  1,500,  117  x 124.  Architect, 
Fugard  & Knapp,  212  E.  Superior  St.,  Chicago. 

Chicago — A new  theatre  to  seat  1,000  will  be 
erected  by  General  Amusement  Company  at 
Kedzie  Avenue  and  Cortland  Street. 

Germantown — A new  theatrical  company 
plans  to  erect  a moving  picture  theatre  near  the 
Fairchild  Street  subway  to  seat  300. 

Oaklazon — Announcement  is  made  of  the 
plans  to  erect  a moving  picture  theatre  to  seat 
300  by  the  same  company  that  is  building  in 
Germantown. 

Joliet — A motion  picture  theatre  may  be 
erected  on  the  property  recently  acquired  by 
George  and  William  Clare  at  419  Jefferson 
Street. 

INDIANA 

Marengo — James  Blackford  has  let  contracts 
for  the  erection  of  a concrete  building  for  a 
moving  picture  show.  A Louisville  architect  is 
designing  the  plans. 

Bloomington — Harry  Vonderschmitt,  owner 
of  the  Liberty  theatre  at  Washington,  is  to  erect 
a theatre  to  be  built  on  East  Kirkwood  Ave.  & 
Washington  Street.  The  house  will  represent 
an  outlay  of  $75,000. 


KANSAS 

Wichita — Fred  Farmer,  real  estate  dealer,  906 


\\  est  Douglas,  will  build  a motion  picture  the- 
ate on  that  street  to  cost  $40,000. 


KENTUCKY 

Lexington — Contract  has  been  let  by  Archi- 
tect Harry  Barton  for  the  building  of  the  Lex- 
ington Theatre  Co.’s  new  playhouse,  involving 
a cost  of  approximately  $154,130,  to  Harbin 
Construction  Co.  of  Lexington. 


MASSACHUSETTS 

Athol — Edgar  S.  Hill,  treasurer  of  the  Athol 
Theatre  Co.,  is  having  plans  drawn  for  a 
modern  motion  picture  house  to  seat  1,500. 
Site  tentatively  to  be  near  the  post  office. 

Lowell— The  Merrimack  Square  theatre  will 
be  completely  remodeled  at  a cost  of  $50,000.  ' 
Harry  P.  Graves  of  this  city  is  the  architect. 

New  Bedford — Albert  Clerc  sold  property  and 
buildings  on  the  southwest  corner  of  Acushnet 
Ave.  & Glennon  St.  Mr.  Marcoux  will  proceed 
with  the  project  of  building  a theatre  on  the 
site. 

Salisbury — A large  open  air  theatre  is  to  be 
erected  at  the  southerly  end  of  the  Ocean  Echo. 
Structure  seats  800. 

Whitman — Harry  Stanley  has  been  granted 
a license  for  a moving  picture  house  and  has 
practically  completed  plans  for  the  house.  The 
house  will  cost  $30,000  and  seat  800.  Site  will 
be  on  Temple  Street. 


MISSISSIPPI 

Lumberton — Construction  of  a theatre  on 
Main  Street  has  been  started  by  Fornea  and 
Walker  of  Poplarville. 

( Continued  on  page  1803) 


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:*rrH  light  that  is  easy  to  direct  and  control. 

Write  for  TransVerteR  Facts 

L '"j®  The  Hertner  Electric  Co. 

Cr  1900  West  112th  Street,  Cleveland,  Ohio 

H.  ROBINS  BURROUGHS 

K.  AM.  SOC.  C.  B. 


Designing 

Checking 

Snpervlalon 

Inspection 

Examinations 

and  Report* 


CONSULTING  ENGINEER 

THEATRE  SPECIALIST 

Structural 


70  EAST  46th  STRUT 
NEW  YOKE 


1803 


October  7 , 1922 


S States  in  List  Proposed 
Theatres 

( Continued,  from  page  1802) 
FLORIDA 

Clermont — J.  D.  Jones  plans  to  open  a new 
* up-to-date  moving  picture  house. 

S.  Jacksonville — Mrs.  Shelton  Thomas,  presi- 
dent of  the  Woman’s  Club,  announces  arrange- 
ments completed  to  house  a picture  show  in  the 
L'  new  building  at  the  corner  of  Davis  and  Cath- 
v erine  Streets,  now  being  built. 

J;  GEORGIA 

Ocilla — H.  E.  Oxford  will  erect  building  to 
replace  Recreator  Theatre,  40  x 110  feet,  of 
fireproof  construction. 

ILLINOIS 

...  Chicago — Barrett  Construction  Company,  155 
' N.  Clark  St.,  has  contract  for  five-story  brick, 
reinforced  concrete  and  stone-trim  theatre,  store 
! and  hotel  building,  1,520  x 210,  to  be  erected  at 
Lawrence  and  Winthop  Aves.,  for  Plotke  & 
, Crosby,  2532  N.  Clark  St.,  and  will  cost 
$1,500,000. 

Chicago — S.  Milton  Eichberg,  64  West  Ran- 
; dolph  St.,  is  preparing  plans  for  theatre  and 
: business  building,  to  be  erected  at  Drake  & Cen- 
tral Park  Ave.,  costing  $600,000. 


INDIANA 

j Decatur — Jesse  LeBrun  has  bought  the  Mor- 

s rison  Building  at  Second  Street  & Liberty  Way. 
'J  He  will  demolish  this  building  and  construct 
II  a theatre  with  a seating  capacity  of  2,000  which 
will  play  vaudeville  and  pictures. 

Gary — A syndicate  of  Gary  and  Chicago  Capi- 
talists are  planning  the  erection  of  a large  the- 
atre building  at  the  northeast  corner  of  8th  & 
3 Broadway,  to  cost  in  the  neighborhood  of  $500,- 
1 000.  Proposed  theatre  will  occupy  all  the  re- 
maining vacant  frontage  on  the  east  side  of 
Broadway  from  the  new  Selby  Building  to  8th 
Avenue. 


MASSACHUSETTS 

Boston — The  trustees  of  the  Jewett  Repertory 
Theatre  Fund,  Inc.,  of  Boston,  have  purchased 
land  and  will  build  a new  repertory  theatre  on 
Huntington  Avenue.  Plans  now  being  completed. 


MISSOURI 

St.  Louis — C.  N.  Lund,  103  N.  8th  St.,  has 
contract  for  theatre  to  be  erected  at  Aubert  St. 
& Eastern  Ave.,  for  the  Aubert  Photoplay  Co., 
Title  Guaranty  Bldg.,  to  cost  $250,000.  Seating 
capacity  to  be  400. 


NEW  JERSEY 

Red  Bank — Work  will  be  started  on  the  new 
theatre  to  be  built  on  the  Willey  property  on 
Monmouth  St.,  under  the  direction  of  Burns  & 
Schaeffer,  owners  of  the  Strand  Theatre,  and 
promoters  of  the  States  Amusement  Co.,  of  Red 
Bank. 


NEW  YORK 

' Forest  Hills,  L.  I. — A moving  picture  theatre 
is  being  planned  by  Kenneth  H.  Murchison,  to 
be  built  on  Continental  Ave.  for  the  Sheers 
Amuse.  Enterprises. 


OREGON 

Lakevieiv—  H.  L.  Kirk  will  erect  a modem 
I brick  theatre  building  at  the  corner  of  Main  & 
Canyon  Streets.  Building  will  have  a frontage 
of  50  feet  on  Main  St.,  and  100  ft.  on  Canyon 
, St.  Theatre  will  be  35  x 100  ft.  Seating 
- capacity  500,  estimated  cost  to  be  $15,000. 


PENNSYLVANIA 

Philadelphia — Permit  has  been  granted  to 
Mrs.  K.  C.  Badoe  to  build  a motion  picture  the- 
atre costing  about  $11,000,  at  1638  Point  Breeze 
Ave.  Contract  awarded  to  Felix  Claro,  5313 
Malcolm  St.,  Phila.  Theatre  to  be  18  x 100  feet. 

Philadelphia — Diamond  Amuse.  Co.  to  erect 
motion  picture  theatre  and  two-story  _ building 
at  2119  Germantown  Ave.,  at  a cost  of  $50,000. 
Architects,  Neubauer  & Supowitz,  929  Chestnut 
St,  Phila. 

Philadelphia — Municipal  memorial  building  to 
be  erected  to  include  municipal  theatre  seating 
1,500  persons.  Plans  incomplete. 

Philadelphia — William  Fox,  N.  Y.  motion  pic- 
ture producer,  to  erect  16-story  office  building 
and  theatre  at  Market  & 16th  St.,  to  cost  about 
$2,000,000 ; seating  capacity  3,000.  Building 
58T1"  x 129'3",  with  granite  stone  front.  Thomas 
B.  Lamb,  New  York,  architect. 


TEXAS 

Yoakum — Ground  will  be  broken  for  theatre 
building  40  x 110,  concrete  and  fireproof.  Dr. 
Shropshire  is  building  the  theatre  which  will  be 
situated  on  May  Street.  ‘ 


CANADA 

St.  James,  Manitoba — New  moving  picture 
house  being  erected  to  seat  1,000  and  cost  about 
$50,000.  Building  has  frontage  of  48  feet  and 
depth  of  125  feet,  and  include  stores  on  each 
side  of  the  entrance  with  a billiard  parlor  in 
the  basement.  Site  is  on  Portage  Ave..  near 
Parkview  Street. 


Gaboug,  the  ape,  who  after  having  his  picture 
taken  by  the  International  camera  man,  learned 
to  operate  the  camera 


usiness 
,fe  rings 


MOVING  PICTURE  OPERATOR  AND  ELEC- 
trician  wants  position,  N.  T.  C.  License.  Box  210, 
Motion  Picture  News,  N.  Y.  C. 


WE  buy  used  portable  suitcase  and  professional 
moving  picture  machines.  Highest  prices  paid.  What 
have  you  for  sale?  Monarch  Theatre  Supply  Co., 
724  So.  Wabash  Avenue,  Chicago,  111. 


ERTEL  PROFESSIONAL  MOTION 
PICTURE  CAMERA 

A complete  equipment  of 
camera  and  tripod  ready 
to  use,  price  $150.00. 
Dozens  of  other  bargains 
in  the  new  Bass  Book  of 
Cinema  Apparatus.  Send 
for  your  copy. 

BASS  CAMERA  COMPANY 

111  N.  Dearborn  Street  Chicago 


For  $>10  W.  and 
25-40  W.  Lampi 


USE  HOODS 

Instead  of  Dipped  Lamps 

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and  Cheaper  in  the  Long  Run 

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MOVING  PICTURE  MACHINES 

COMPLETE  EQUIPMENTS 
SUPPLIES  OF  ALL  KINDS 
Exhibitors'  Boat  Friend 
CUT  RATE  PRICES 

MONARCH  THEATRE  SUPPLY  CO. 
228  Union  Avenue  Memehla.  Tenn. 

724  South  Wabash  Ave.  Chicago,  III. 


Theatre  and  Exchange  Mailing  list  Service 

We  rent  lists  of  or  address  contemplated  ef 
existing  theatres,  exchanges,  state  right*  own- 
ers, publicity  mediums  and  producers,  selected 
M to  territory,  class,  etc.  Twenty  thousand 
changes  were  recorded  in  our  list  last  year.  Its 
use  means  a saving  of  from  20  to  50%  in  post- 
age, etc. 

MOTION  PICTURE  DIRECTORY  CO. 

244  West  42nd  St.  Pkenc,  Brymnt  813 1 New  York 
Addressing  Printing 


TYPHOON  COOLINC  SYSTEM 

■ TYPHOON  FAN  CO.  ••  345W.39-ST.  NEW  YORK 


FOR  BETTER  MUSIC 

THE  FOTOPLAYER 

THE  AMERICAN  PHOTO  PLAYER  CO. 

1G00  BROADWAY  64  E.  JACKSON  BOULEVARD  109  GOLDEN  GATE  AVENUE 

NEW  YORK  CITY  . CHICAGO,  ILL.  SAN  FRANCISCO,  CAL. 


1804 


Motion  Picture  News 


miniiiiii!iiiiiiiiiiuiii!iiiiii!iiiiiiii 


lllflliniHlIHIlHIHUHimgBflUltBlHr- 


FEATURE  RELEASE  CHART 

Productions  are  Listed  Alphabetic  ally  and  by  Months  in  which  Released  in  order  that  the  Exhibitor  may 
have  a short-cut  toward  such  information  as  he  may  need.  Short  subject  and  comedy  releases,  as  well  as 
information  on  pictures  that  are  coming  will  be  found  on  succeeding  pages.  (S.  R.  indicates  State  Right 
release. ) 

1 Rpfer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  March 


r^BDEU 


IlllllilllllWIIIIIIillllilfflfc 


MARCH 

Feature  Star  Distributed  Bj  Length  Reviewco 

Back  to  Yellow  Jacket. . Stewart-Kirkham  . Arrow-S.  R 6 reels. .. Sept.  16 

Belle  of  Alaska Special  Cast Amer.  Releasing 5 reels. . ..Apr.  29 

Blue  Away ...Big  Boy  Williams.  Herbst-Lorenxo-S.  R.S  reels. . ..Apr.  1 

Bluebeard,  Jr Special  Cast Amer.  Releasing 5 reels. . ..May  20 

Bobbed  Hair Wanda  Hawley. ..  .Paramount  5 reels . . . . Apr.  1 

Boy  Crasy Doris  May Film  Book.  Offices..}  reels. . ..Mar.  11 

Come  On  Over Colleen  Moor# . . . . Goldwyn  I reels. ...  Mar.  25 

Cradle  Buster,  Thu Glenn  Hunter Amer.  Releasing 6 reels. . ..May  10 

Dangerous  Little  Damoa.Marie  Prevost Universal  I reels. . . .Mar.  1( 

Daring  Danger Special  Cast Amer.  Releasing • reals. . ..July  22 

Desert  Bridegroom,  A.. Jack  Hoxie Arrow-S.  R 5 reels 

Desert’s  Crucible Jack  Hoxie Arrow-S.  R.  5 reels. .. Sept.  23 

Don’t  Doubt  Your  Wilt, Leah  Baird Assoc.  Exhib I reels. .. .Mar.  21 

Extra,  Extra Walker-Murphy  ...Fox  5 reels. ..  .Mar.  18 

Fair  Lady  Special  Cast United  Artists  7 reels.... May  27 

Pool’s  Paradise Special  Cut. Paramount  8 reels. ..  .Dec.  24 

Forever  Special  Cast. Paramount  1 reels Oct.  29 

Qlass  Houses Viola  Dana Metro  S reels. . ..Feb.  25 

Gypsy  Passion Special  Cast Vitagraph  6 reels. ..  .Apr.  8 

Her  Husband’s  Trade- 
mark   Gloria  Swanson. . .Paramount  S reels.  ...Mar.  4 

1 Can  Explain Gareth  Hughes.  ...Metro 5 reels. . ..Feb.  25 

Iron  to  Oold Dustin  Farnum.  ..Fox  I reels. ..  .Mar.  25 

Island  Wives Coriane  Griffith ...  Vitagraph  5 reels...  .Apr.  1 

Isle  of  Zorda Special  Cut. Pathe  9 reels. ..  .Mar.  25 

Ian  of  the  Big  8nows.  .Special  Cast Amer.  Releasing 5 reels. ..  .June  24 

Lady  Oodiva Special  Cast. Assoc.  Exhib I reels. ...  Mar.  25 

Love’s  Masquerade Conway  Tearle. . . .Selznick 5 reels Apr.  22 

Lying  Truth Special  Cast Amer.  Releasing .5  reels Apr.  29 

Man  to  Man Harry  Carey  Universal  6 reels  Feb.  11 

Mistress  of  the  Wertd.  ..Special  Cast. Paramount  20  reels. . .Mar.  18 

Night  Riders.  The Special  Cast. Second  Nat.-8.  R. Apr.  29 

Pardon  Mr  Nerve "has.  Jones Fox  5 reels. . ..Mar.  4 

Price  of  Youth,  The.... Neva  Gerber Arrow-S.  R 5 reels... Sept  30 

Question  of  Honor,  A.  ..Anita  Stewart  ....First  National 6 reels. ..  .Mar.  25 

Ragged  Heiress Shirley  Mason Fox  5 reels . . . . Mar.  25 

Rounding  Up  of  the  Law. Big  Boy  Williams . Aywon-S.  X. 5 reels. . .Sept.  16 

Sheik’s  Wife,  The .Special  Cast Vitagraph  8 reels. ...  Mar.  18 

■tage  Romance,  A William  Farnum... Fox  7 reels. . ..Feb.  25 

Tracked  to  Earth Frank  Mayo Universal  5 reels. . ..Feb.  25 

rravelin*  On William  S.  Hurt..  .Paramount  5 reels. . ..Mar.  4 

Vermillion  Pencil,  The..Seuue  Hayakawa. .Film  Book.  Offices.  .5  reels Mar.  18 

Watch  Him  Step Richard  Talmadge.  .Goldstone-S.  R 41  reels. ...May  13 

Wild  Honey  Priscilla  Dean Universal  • reels. ..  .Mar.  11 

Wise  Kid.  The Gladys  Walton. ..  .Universal  5 reels Mar.  4 

Woman’s  Side  Kath’rine  M’D’nald.  First  National 6 reels ...  .Apr.  29 

Woman,  Wake  Up Florence  Vidor...  .Assoc.  Exhib • reels  -. .Mar.  4 

World's  Champion,  The. Wallace  Reid Paramount  5 reels... .Mu.  11 

Yankee  Doodle,  Jr Special  Cast Bumside-S.  X ( reels.. ..Mu.  25 


APRIL 


Feature 
Angel  of  Crooked  Street, 


Star 


Distributed  By 


Length  Reviewed 


.Alice  Calhoun Vitagraph 


Arabian  Love John  Gilbert Fox 

Bear  Cat,  The Hoot  Gibson Universal  

Blonde  Vampire,  The....iacia  Mooers Wid  Gunning 

Bootleggers,  The Special  Cast Wid  Gunning 

Border  Scouts Bert  Hall State  Rights 

Bought  and  Paid  For. ..  .Special  Cut. Paramount  

Chain  Lightning Ann  Little Arrow-S.  R 

Channing  of  the  North- 
west   Eugene  O’Brien, . .Selxnick  

Cradle,  The Ethel  Clayton Paramount  

Crimson  Challenge,  The. Dorothy  Dalton. ..  .Paramount  

Destiny’s  Isle Special  Cast Amer.  Releasing.... 

Devil’s  Pawn.  The Pola  Negri Paramount  

Elope  If  You  Must Eileen  Percy Fox 

Face  Between,  The But  Lytell Metro 

Fascination  Mae  Murray Metro 

False  Fronts Special  Cut. Amer.  Releasing 

Find  the  Woman Special  Cast Paramount  

First  Woman,  The Mildred  Harris. ...  Film  Book  Offices... 

Free  Air Special  Cast Hodkinson 

Gas,  Oil,  Watu Charles  Ray First  National 

Give  Me  My  Son Pauline  Brnnius. ...  Geo.  Hamilton-S.  R 

Good  Provider  .The Special  Cut. Paramount  

Greater  Duty,  The Special  Cast East  Coast  Prod.-S.R. 

Green  Temptation,  The.. Betty  Compson Paramount  

Heart  of  a Texan,  The.  -Neal  Hart Wm.  Steiner-S.  R. 

Heart  Specialist,  The.. ..Mary  Miles  Minter. Paramount 

Hidden  Woman,  The. ..  .Special  Cast Amer.  Releasing 

Che  Infidel K.  MacDonald First  National 

In  Self  Defense Special  Cut G.  H.  Hamilton-S.  R. 

Is  Matrimony  a Failure ?Special  Cut Paramount  

Kisses Alice  Lake Metro 

Ladies’  Man,  A Bull  Montana Metro  

Lariat  Thrower,  The W.  M.  Smith-8.  R. .. 

Lonesome  Corners Special  Cast Playgoers  (Pathe) .. . 

Love  Slave,  The Lucy  Lorraine Russell  Clark-S.  R... 

Lure  of  Gold ..Neal  Hart Wm.  Steiner-S.  R. 

Madness  of  Love,  The.  .Special  Cast Wid  Gunning 

Man  From  Downing 

Street,  The  Earle  Williams. ...  Vitagraph  

Man  Under  Cover.  The.  Herbert  Ri wlinion . U mvereal  

Man’s  Law  and  God’s ...  Special  Cut Amer.  Releasing 

Money  to  Burn William  Russell  ...  Fox  


.5  reels. . 
.5  reels. . 
.(  reels.. 
.5  reels. . 
.5  reels. . 
.5  reels. . 
,5  reels. . 

. 3 reels. 

.5  reels. . 
. I reels . . 
.5  reels. . 
.8  reels.  . 

. 5 reels . . 

5 reels. . 
8 reels. . 
.6  reels. . 
8 reels.. 
8 reels. . 
.8  reals. . 
. ( reels . . 
.5  reels. . 
8 reels. . 

6 reels. . 

5 reels. . 

6 reels. . 

5 reels. . 
.5  reels. . 
.5  reels. . 

6 reels . . 
.6  reels. . 
5 reels. . 
5 reels. . 
5 reels. . 
5 reels.. 

reels. . 
reels. . 
reels. . 
reels . . 


..Apr.  29 
..Apr.  15 
..Apr.  I 
.June  24 
. .Apr.  22 
. .Apr.  22 
.Mar.  25 

• Sept.  16 

. . May  6 
..Apr.  1 
. . Apr.  22 

• Aug.  19 
■ . May  20 
. - Apr.  1 

• Mar.  25 
■ May  6 

..Mar.  11 
..Apr.  29 
..Apr.  29 
..Apr.  15 
, .Apr.  15 
..Mar.  4 
.Apr.  22 
..Aug.  26 
.Apr.  1 
. Sept.  9 
.Apr.  8 
. Sept.  2 
. .Apr.  22 
. .May  13 
Apr.  22 
Mar.  25 
.Sept.  16 

• Aug.  19 
. July  29 


• Apr.  22 


5 reels.  ...Apr.  15 
5 reels ....  Apr.  1 5 
5 reels. . ..July  8 
. . 5 reels ....  Apr.  22 


Feature  Star  Distributed  By  Length 

*.e”lucky  Home.Special  Cast Amer.  Releasing 6 reels. 

J-.af jf  b oaf d.u'r<JJn?i  A Special  Cast Playgoers  ( Pathe) ...  6 reels . 

Special  Cast Film  Book.  Offices.  .5  reels. 

Reckless  Youth E.  Hammerstein.  ...Selznick 5 reels. 

£??°£?ed  “^sing Owen  Moore Selznick 6 reels. 

Shackles  of  Gold Wm.  Farnum Fox 7 reels. 

asiii . ir  “ Special  Cast Asso.  Exhib 6 reels. 

Silent  Vow,  The Wm.  Duncan Vitagraph  5 reels. 

,v- • • i* Special  Cut Amer,  Releasing 7 reels . 

Constance  Binney.  .Paramount  5 reels. 

JT,m I-.’ Franklyn  Farnum.  .Goldstone-S.  R 5 reels. 

e°.  / Is  Anxona Special  Cast W.  M.  Smith-S.  R... 5 reels. 

^ Novak Assoc.  Photoplays...}  reels.. 

Spanish  Jade,  The Special  Cast Paramount  . .. . . . . . .6  reels. 

tUE?  t*  ^rfcof Margaret  Beecher. . Playgoers  (Pathe) ...  6 reels. 

I?bJe  Top  Ranchi....  Neal  Hart Wm.  Steiner-S.  R...5  reels. 

Buckaroos, ^The. . .Special  Cast. Amer.  Releasing 5 reels. 

WindewMay  McAvoy Paramount  5 reels. 

^;i¥UShJBusmeM Special  Cast Vitagraph  7 reels.. 

W.  M.  Smith 5 reels.. 

Truthful  Liar,  The Wanda  Hawley. ..  .Paramount  5 reels. 

Ft  °rp"“s Foreign  Cast .Russell  Clark-S.  R... 6 reels.. 

Up  and  Going Tom  Mix Fox  5 reels.. 

West  of  the  Pecos. Neal  Hart Wm.  Steiner-S.  R... 5 reels. 

When  Knights  Were 

tJ5-  M*  Special  Cut. O.  H.  Hamilton-S.  X.5  reels. 

Not  Marry? Margery  Wilson... Nat.  Exchanges-S.  R. 

Without  Fear Pearl  White Fox  8 reels.. 

®Peci*!  Cast. Rus.  Clark  Syn.-«.  X.5  reels.. 

Wonderful  Wife,  A..... Mias  DuPont Universal  5 reels.. 

Worldly  Madonna.  The.. C.  Kimball  Young. Equity— S.  R. 6 reels. . 

Your  Best  Frienfi Vera  Gordon Warner  Bros.— -S.  X..5  reels.. 


MAY 

Feature  Star  Distributed  By  Length 

Angel  Citixenj.  ........ Franklyn  Farnum..  .W.  M.  Smith  Prod..}  reels., 

Bachelor  Daddy,  Tht..  .Thomas  Meighan. . Paramount  5 reels.. 

Beauty^  Shop,  The Raymond  Hitchcock  Paramount  6 reels.. 

Beauty  s Worth  •.••..r* Marion  Davies Paramount  6 reels.. 

Beyond  the  IfM.  • CMoria  S wanton ....  Paramount  6 reels.. 

Brenda  s Heritage. Special  Cast Second  National 5 reels., 

Broken  Silence,  The...  .Zena  Keefe .Arrow-S.  R 6 reels.. 

Crossroads  of  New  Yurk. Special  Cast First  Nationsl 8 reels.. 

Deuce  sP,d«» Charles  Ray First  National  8 reels.. 

DoHar  Devils  Special  Cast Wid  Gunning 5 reels. 

Dont  Write  Lettars. ..  .Gareth  Hughes Metro  6 reels. . 

Evidence  E.  Hammerstein Selznick 5 reels. . 

Fighting  Streak,  Thu Tom  Mix Fox 5 reels.. 

Pools  Pirit. Special  Cast First  National 5 reels.. 

-Doris  May Film  Book.  Offices . .6  reels. . 

Glory  of  Clementina.  ThnPauline  Frederick. . Film  Book.  Offices  . .5  reels. . 

Gray  Dawn,  The Special  Cast Hodkinson  6 reels.. 

Great  Alone,  Tke Monroe  Salisbury..  .Amer.  Releasing # reels.. 

"»te  . Alice  Lake Metro  6 reels.. 

5,eai».?yer«,H?,,,i Mabel  Nonnand. . . .Goldwyn  5 reela. . 

His  Wife’s  Husband Betty  Blythe Amer.  Releasing 5 reels.. 

linpulse  Neva  Gerber Arrow-S.  R 5 reels.. 

Kissed^  . . . . . .Marie  Prevost Universal  5 reels.. 

Man  From  Beyond,  The.Houdini  Houdini  Pictures 

,,  — S.  R 5 reels.. 

Man  From  Hells  River.  Irving  Cummings.  .Irving  Lesser-S.  R...5  reels.. 

wan  m?m  N°mc,  Tha.. Special  Cast Paramount  8 reels.. 

Man  Who  Mamed  His 

Own  Wife.  The Frank  Mayo Universal  5 reels.. 

Marshall  of  Moueymint, 

..The  Jack  Hoxie Arrow-S.  R 

JJ*  *n,d„**Y  P** Special  Cast Amer.  Releasing 5 reels.. 

Men  of  Zanzibar .Wm.  Russell Fox  6 reel*.. 

Missing  Husbands Special  Cast Metro 5 reels.. 

Mohican’s  Daughter,  ThnSpecial  Cast Amer.  Releasing 5 reels.. 

North  of  the  Rio  Orunda.Holt-Danieli Paramount  6 reels.. 

Ordeal,  The  Agnes  Ayres Paramount  6 reels.. 

Prisoner  of  Zenda,  Thu. Special  Catt Metro 8 reels.. 

Primitive  Lover,  The  ...C.  Talmadge First  National 6 reels.. 

Real  Adventure,  The.  ...  Florence  Vidor. ..  .Assoc.  Exhib 8 reels.. 

Referee,  The  Conway  Tearle  ...  .Selznick  5 reela. . 

Restless  Souls Earle  Williams Vitagraph  5 reels.. 

Ridin’  Wild  Roy  Stewart Irving  Lesser-S.  R.  ..5  reels.. 

Second  Hand  Roae Gladys  Walton Universal  5 reels.. 

Seeing’s  Believing Viola  Dana Metro  8 reels.. 

Sheik  of  Araby,  The.... '4.  B.  Warner Film  Book.  Officer..  6 reels.. 

Sonny  R.  Barthelmess  ....First  National  7 reels.. 

Step  On  It Hoot  Gibson Universal  5 reels.. 

Strange  Idols Dustin  Farnum Fox  5 reels.. 

Tracks Special  Cast.  ....  Playgoers  (Pathe) .. .5  reels. . 

Trail  of  Hate,  The Big  Boy  Williams.  .Lorenzo-S.  R 5 reels.. 

Trap,  The  Lon  Chaney  Universal  8 reels.. 

Very  Truly  Yours Shirley  Mason Fox  5 reels.., 

Wall  Flower,  The Colleen  Moore Goldwyn  6 reels.. 

Western  Speed Chas.  Jones Fox  J reels.. 

When  Romance  Rides. . .Special  Cast Goldwyn  5 reels.. 

Wife  Trap Mia  May Paramount  Jf  reels.. 

Woman  He  Married,  ThaAnita  Stewart First  National 8 reels.. 

Woman’s  Sacrifice,  A...Corinne  Griffith. ..  .Vitagraph  5 reels.. 

Yellow  Men  and  Gold . .Special  Cast Goldwyn  6 reels.. 

Yellow  Stain.  The John  Gilbert  Fox 5 reels.., 


Reviewed 
...May  8 
...June  3 
...May  10 
, . .Apr.  15 
..  .Apr.  22 
...May  27 
...June  3 
...Apr.  II 
..Apr.  22 
..Apr.  22 
. ..Aug.  28 
. ..Aug.  19 

. . . May  15 
...Aug.  28 

, ..Aug.  12 
. .Apr.  15 
. .Apr.  15 


..Apr.  29 

..Apr.  I 

• Sept.  9 


..Apr.  29 


..Apr.  29 
..May  19 
..Apr.  II 


Reviewed 
...Aug.  12 
..May  6 
..May  20 

. . Apr.  8 
..May  13 


. May  6 
..June  3 
. .May  IS 


. .May  13 
.June  10 
. .May  13 
■ June  3 
• May  27 
•June  10 
.May  0 
. .June  24 
. .May  13 
. .May  13 
.May  27 


May  27 

..Apr.  13 
• Apr.  13 
. . May  13 

. May  3 


-Aug.  28 

iune  10 
lay  27 


. .May  27 
. .May  13 

Mar  f 

. May  27 
.May  27 
. May  20 
May  27 
May  II 
■ May  IS 
, . Apr.  • 
.Aug.  26 
.June  10 
.May  20 
.June  10 
.June  24 
•June  3 
.May  13 
. May  20 
..Apr.  29 
May  13 

• Apr.  22 

• May  13 
. Apr.  21 

May  13 
. Apr.  8 
May  27 


October  7 


1922 


1805 


In  at  the  Finish Vernon  Dent Folly-Pacific  1 reel  

Janitor’s  Wife,  The Arrow-S.  R 2 reels 

Jump  Your  Job Snub  Pollard Pathe  1 reel 

Kid  Love Century  Kids Universal  2 reels 

Kill  the  Nerve Snub  Pollard Pathe  1 reel May  27 

Landlord,  The Fox  2 reels 

Last  Shot,  The Mntt  Sc  Jeff  C’rtoon.Fox  Yi  reel 

Late  Hero,  The Geo.  Ovey Folly-Pacific  i reel 

Late  Lamented,  The Eddie  Boland Pathe 1 reel 

Laughing  Gas Fox  2 reels 

Light  Showers Snub  Pollard Pathe  1 reel 

Little  Rascal,  The Baby  Peggy Universal  t reels 

Loose  Nuts Roy  Atwell Universal  1 reel 

Ma  and  Pa Bevan-June First  National 2 reels. .. Sept.  16 

Man  Haters,  The Eddie  Boland Pathe 2 reels 

Many  Happy  Returns. .. Eddie  Boland Pathe l'reel. .... 

Mile  a Minute  Mary. ..  .Dorothy  Devore. . .Educational  2 reels July  1 

Minute  Man,  The Roy  Atwell  Universal  1 reel  

Modern  Fishing Mutt  Sc  Jeff  C’rtoon. Fox  Vi  reel 

Movie  Mix-Up,  A Roy  Atwell Universal  1 reel 

Movies,  The  Snub  Pollard  Pathe 1 reel 

Mummy’s  Nightmare.. . .Geo.  Ovey Folly-Pacific  1 reel  

Mutts  Brownie Universal  f reels  

My  Mistake  Eddie  Lyons  Arrow  I reels  

My  Wife’s  Relations. . ..Buster  Keeton.... First  National  2 reels. . ..Aug.  2S 

Mysterious  Stranger Jimmy  Aubrey Vitagraph  2 reels  

Nobody  Home Geo.  Ovey Folly-Pacific  1 reel  

No  Brains Harry  Sweet Universal  2 reels. ..  .Apr.  29 

No  Brains • .Bill  Franey O’Conor-S.  R.  2 reels 

No  Luck Bobby  Dunn Arrow  t reels 

Now  or  Never Vernon  Dent FoHy-Pacific  1 reel  

Oh  Daddy Bevan-June First  National 2 reels 

OR  Hie  Beat Harry  Sweet Universal  2 reels  

Ob,  Promise  Me Neal  Burns Educational  2 reels  ...Mar.  18 

On  Patrol Billy  Bevan First  National 2 reels 

On  the  Jump. Vernon  Dent Folly-Pacific  1 reel  

One  Horae  Town Harry  Sweet Universal  2 reels.... Apr.  1 

Our  Gang Snub  Pollard Pathe  1 reel  

Pair  of  Kings,  A Larry  Semon Vitagraph  2 reels. ..  .Aug.  19 

Faniky  Pullman,  A Roy  Atwell Universal  1 reel  

Papa’s  Night  Out Arrow-S.  R 2 reels 

Pardon  Me Snub  Pollard Pathe  1 reel. ..Mar.  IS 

Pay  Day Charles  Chsplin... First  National  2 reels. ..  .Apr.  IS 

Peace  in  Pieces Bill  Franey O’Connor-S.  R 2 reels 

Peggy  Behave  Baby  Peggy  Universal  2 reels 

Penny  Reward,  A Educational  2 reels. ..  .May  20 

Piper,  The Fox  2 reels 

Please  Be  Careful Chas.  Doherty Fox  5 reels. . .Sept.  30 

Poor  Boy Lloyd  Hamilton. . .Educational  2 reels . . . . May  27 

Powder  Romance Roy  Atwell Universal  1 reel  

Punch  the  Clock Snub  Pollard  Pathe  1 reel July  I 

Rag  Doll  Romance,  A Educational  I reels 

Rainmaker,  The Lloyd  Hsmilton. . .Educadonel  2 reels  

Rapid  Fire Lige  Conley Educational  2 reels. ..  .July  1 

Red  Hot  Rivals Lee  Moran Universal  2 reels 

Rented  Trouble Arrow-S.  R 2 reels 

Rubberneck,  The Lee  Moran Universal  2 reels 

Safe  In  the  Safe Fox  2 reels 

Shaky  Family  Tree,  A. . .Neely  Edwards. ..  .Universal  1 reel 

Sheik,  The Fox  2 reels  

Short  Weight Brownie-Fox  Universal  2 reels 

Should  Watchmen  Sleep. Neely  Edwards  ...Universal  1 reel 

Show,  The  Larry  Semon  Vitagraph  2 reels 

Sic  ’Em  Brownie Brownie  Universal  2 reels . . . . May  27 

Simply  Shocking Jack  Duffy Universal  1 reel 

Skipper’s  Policy,  The. ..  .Dan  Mason Educational 2 reels ....  May  6 

Sleeping  Sickness Vernon  Dent Folly-Pacific  1 reel  

Sleepyhead,  The Harry  Sweet Universal  2 reels  

Society  Sailors  Neely  Edwards  ...  .Universal  1 reel  

Some  Baby Snub  Pollard  Pathe 1 reel  

Some  Class Brownie Universal  2 reels 

Special  Delivery A1  St.  John Fox  2 reels. ..  .July  1 

Speed  ’Em  Up Universal  2 reels. ..  .July  15 

Spirited  Affair,  A Roy  Atwell Universal  1 reel Sept.  2 

Spooks  Lige  Conley Educational  I reels 

Btand  Pat Paul  Parrott Pathe  I reel 

Step  Forward  Ben  Turoin First  National  2 reels 

Straight  from  the  Farm.Al  St.  John Fox  2 reels  

Strictly  Modem Snub  Pollard  Pathe  1 reel  

Studio  Rube,  The A1  St.  John Fox  2 reels 

Such  Is  Life Billy  Bevan First  National... ... .2  reels 

Take  a Tip Sanford-S.  R 2 reels 

Taking  Things  Easy Neely  Edwards  ...  .Universal  1 reel  

Ten  Seconds  Lee  Moran Universal  2 reels. ..  .July  8 

That’s  It Eddie  Lyons Arrow  2 reels 

They’re  Off  Vernon  Dent  ......Folly-Pacific  1 reel  

Three  Weeks  Off Universal  2 reels. ..  .June  17 

Throbs  and  Thrills Roy  Klumb  Prod.-S.R.l  reel  

Tin  Foiled Mutt  & Jeff  C’rtoon.  Fox  reel 

Tis  the  Bull Bobby  Vernon Educational  2 reels  

Tom’s  First  Flivver Roy  Klumb  Prod.-S.R.l  reel  

Toonerville  Blues  Dan  Mason Educational  2 reels. ..  .June  10 

Toonerville  Trials Dan  Mason Educational  2 reels 

Torchy  and  Orange 

Blossoms  Johnny  Hines Educational  I reels 

Torchy’s  Hold  Up Johnny  Hines Educational  2 reels. ...  May  6 

Torchy’s  Ghost johnny  Hines Educational  2 reels  

Torchy  Steps  Out johnny  Hines Educational  .2  reels June  10 

"Twas  Ever  Thus Viola  Daniel Educational  - 1 reels. ..  .Mar.  1’ 

Two  of  a Kind Harry  Sweet  Universal  2 reels. .. Sept.  23 

Unfermented  Bricks Neeley  Edwards Universal  1 reel 

Upper  and  Lower Lee  Moran  Universal  ,..2  reels. ..  .Apr.  II 

Village  Sheik,  The Al.  St.  John Fox  2 reels 

Wise  Duck.  The Fox  2 reels 

Why  Not  Now Eddie  Lyons Arrow-S.  R 2 reels 

You  and  Me Century  Kids Universal  2 reels 

You’d  Be  Surprised Billy  West C.  B.  C-S.  R .2  reels 


Title  and  Star  Distributed  By  Length  Reviewed 

Adventures  of  Rebiueen  Crusoe  (Serial) Universal  IS  eptsodea.Apr.  1 

Algeria,  The  Ancient  (Scenic) Prizma 1 red 

ASce  in  Wonderland  (Serial) Warner  Bros. 15  episodes 


An  Arctic  Hike  on  the  Great  Aletsch  Glacier 

(Scenic)  Truart i reel.. ..Apr.  21 

At  Large  (Drama),  Tom  Santschi Universal 2 reels 

Ballad  of  Fisher’s  Boarding  House  (Drama) . .Pathe  t reel Apr.  II 

Beyond  the  Trail  (Wes.  Drama),  Tom  Sanriii. Pathe  2 reels  

Big  Ranger,  The  (Drama) Universal 2 reels 

Borneo  Venice,  A (Scenic) Truart  

Boy  and  His  Dog,  The  (Aesops  Fables) ....  Pathe 2/3  reels.  .May  27 

Brewing  Trouble  (Aesop’s  Fables) Pathe  2/3  reels 

Call  of  Courage,  The  (Drama) Universal 2 reels. ...  Mar.  II 

Cap’n  Kidd  (Serial),  Eddie  Polo ...15  episodes 

Case  of  Identity,  A (Sherlock  Holmes) Educational J reels 

Cat  and  the  Pig,  The  (Aesop’s  Fables) Pathe  2/3  reels-. 

Come  Clean  (Drama),  Tom  Santschi Universal 2 reels 

Country  Mouse  and  City  Cat,  The  (Aesop’s 

Fables)  Pathe  2/3  reels 

Crime  in  a Big  City  (Aesop’s  Fables) Pathe  2/3  reels 

Crowning  King  Blizzard  (Scenic) Educational  1 reel.... Aug.  21 

Dangerous  Adventure,  A (Serial) Warner  Bros 15  episodes 

Daring  Dangers  (Drama),  Tom  Santschi Universal J reels 

Dead  Game  (Drama),  Art  Acord Universal 2 reels 

Death  Trap,  The  (West.  Dr.),  Tom  Santschi.  .Pa the  2 reels  

Desperation  (Drama)  Universal 2 reels 

Devil's  Foot,  The  (Sherlock  Holmes) Educational 2 reels. ..  .Feb.  11 

Dog  and  the  Wolves,  The  (Aesop’s  Fables) ..  Pathe  2/3  reels. 

Dying  Detective,  The  (Sherlock  Holmes) Educational 2 reels. ..  .Feb.  11 

Expose  of  Sawing  a Lady  in  Half  (Novalty). .Clarion-S.  R VA  reels.. Sept.  30 

Eternal  Triangle,  The  (Aesops  Fables) Pathe 2/3  reels 

Farmer  and  His  Cat,  The  (Aesop’s  Fables) ...  Pathe  2 3 reels.. Sept.  23 

Farmer  and  the  Ostrich,  The  (Aesop’s  Fables) .Pathe 2/3  reels.  .Apr.  1 

Felix  All  at  Sea Winkler-S.  R. 1 reel.... May  I 

Felix  Saves  tks  Day  (Cartoon) Winkler-S.  R 1 reel... .Fab.  11 

Getaway,  The  (Drama),  Neal  Hart Universal  I reels 

Go  Get  ’Em  Hutch  (Serial) -....Paths  15  epis’des.Apr.  15 

Good  Things  of  Ufa  (Novalty) Wld  Gunning  ....ireel 

Great  American  Authors  (Series) Hodkinson  1 reel 

Grit  (West.  Drama),  Ihorty  Hamilton McGovern  ft  Egler.2  reals  

Guilty  Cause,  A (Drama),  Tom  Santschi Universal I reels 

Hour  of  Doom,  The  (Drama).  Tom  Santschi. . Universal 2 reels 

How  to  Grow  Thin  (Novelty) Educational 1 reel.... Mar.  II 

Hunter  and  His  Dog,  The  (Aesops  Fables) ...  Pathe 1/3  reels  

In  the  Days  of  Buffalo  Bill  (Serial) Universal 18  e’s’d’s. Sept.  18 

Island  of  burprise  (Scenic) Truart  

It  Is  the  Law  (Drama),  Tom  Santschi Universal  I reels 

Japan,  the  Garden  of  the  East  (Scenic) Kineto 1 reel Apr.  29 

Jaws  of  Steel  (Drama),  Reginald  Denny Universal 2 reels 

juggernauts  of  the  Jungle  (Educational) 1 reel  

Jungle  Belles  of  Borneo  (Novelty) Truart 

Jungle  Goddcsa,  The  (Serial) Exp.  Sc  Imp.-S.  R... IS  episodes. Feb.  4 

Leather  Pushers,  The  (Series),  Reginald 

Denny Universal 2 reels. ..  .Jan.  21 

Lion  and  the  Mouse,  The  (Aesop’s  Fables) ..  Pathe  1/3  reels 

Love  at  First  Sight  (Aesops  Fables) Pathe 2/3  reels 

Lochinvar  of  the  Line  (Drama),  Edgar  Jones.. Pathe I reels 

Magic  Gems  (Study) Prisma 1 reel 

Matching  Wits  (Drama),  Art  Acord Universal I reels 

Missing  Men  (Drama) Educational  1 reel 

Model  Dairy,  The  (Aesops  Fables) Pathe  2/3  reels.. May  21 

Musselfish  Shell,  The  (Novelty) 1 reel 

My  Country  (Scenic) Educational 1 reel Apr.  29 

Mysterious  Tracks  (Drama) Pathe 1 reel  

Never  Let  Go  (Drama) Universal 2 reels 

Nights  of  Many  Shadows  (Wilderness  Tales) ..  Educational 1 reel 

Official  Movie  Chats  of  M.  P.  T.  O.  of  ▲ Hodkinson  Fab.  II 

Old  Moose  Trails  (Scenic) Educational 1 reel 

One  Man  Reunion  (Wilderness  Tales) Educational 1 reel 

Opossum,  The  (Novelty) ....Paths 2 reels. ..  .Apr.  21 

Pageantiy  in  India  (Scenie) Klnsto 1 reel 

Pelican  Island  (Scenic) Truart  

People  of  Old  Bruges  (World  Wanderings) ..  Educational 1 reel 

Perilous  Ascent  of  the  Zinal-Rothorn  (Scenic)  .Truart  

Perils  of  the  Yukon  (Serial) .Universal July  8 

Plain  Grit  (Drama),  Reginald  Denny Universal 2 reels 

Pony  Boy  (Drama),  Shorty  Hamilton McGovern  ft  Egler.2  reels 

Quaint  Denizens  of  the  Zoo  (Novelty) Kineto  Review 1 ml... 

Quaint  Holland  (Scenic) Educational I reels.. 

Radio  King,  The  (Serial) Universal  Sept.  30 

Raid,  The  (Drama),  Neal  Hart Universal t reels 

Rich  Cat  and  Poor  Cat,  The  (Aesops  Fables).  .Pathe 2 3 reels 

Ride  ’em  Cowboy  (Drama),  Shorty  Hamilton.  .McGovern  ft  Egler.2  reels 

Ridin’  Through  (Drama),  Art  Acord Universal 2 reels 

Ropin’  Fool,  A (WUl  Rogers,  W.  Dr.) 9 mffi.  ...Hm.  H 

Scandal  in  Bohemia,  A (Sherlock  Holmes) ..  .Educational 2 reels 

Seeing  Red  (Drama),  Tom  Santschi Universal ...8  reels  

Seeing  the  Unseen  (Novelty) Prime 1 reel 

Sky  Ranger,  The  (Serial) Paths  .......IS  episodes 

Spendthrift,  The  (Aesops  Fables) Pathe  2/3  reels 

Squarin’  It  (Drama),  Neal  Hart Universal I reels 

Striking  Tires,  The  (Novelty) Bosworth,  De 

Proves  ft  Felted...  1 reel 

Such  is  Life  in  Volendam  (Scenic  Cartoon) .. Film  Book.  Offices. 1 reel Apr.  29 

Such  is  Life  in  London’s  West  End  ( Cartoon) . Film  Book.  Offices.  1 reel Apr.  It 

Such  is  Life  in  Monte  Carlo  (Cartoon) ..Film  Book  Offices. 1 reel June  19 

Sunbeams  (Study) Prisma  1 reel 

Sweet  Heart  (Western  Drama),  Billy  West. . .Joan  FSm 2 reels 

Terror  Trail  (Serial),  Eileen  Sedgwick Universal  18  episodes 

Thrills  and  Spills  (Novelty) Educational 1 reel.... May  • 

Tiger  and  the  Donkey.  The  (Aesops  Fables) ..  Pathe 2/3  reels 

Timber  Queen,  The  (Serial) Pathe  June  24 

Too  Much  Overhead  (Educational) Edurstfonal 1 reel 

Trail  of  the  Wolf,  The  (Drama),  Percy 

Pembroke  Universal 2 reels. ..  .Apr.  1 

Treacherous  Rival,  A (Drama),  La  Plante- 

Pembroke Universal ...2  reels 

Trickery  (Drama)  Universal 2 reels 

Two  Men  (Drama),  Tom  Santschi Universal 2 reels 

United  States  Naval  Efficiency Kineto  t reel 

Unmasked  (Drama),  Art  Acord Universal 2 reels 

Vengeance  Is  Mine  (Drama),  Irene  Castle. ..  .Pathe  3 reels 

Verdict,  The  (Drama),  Eddie  Polo Universal 2 reels 

Village  Life  in  Switzerland  (Scenic) Kineto  Review 1 reel 

Vistas  of  the  Holy  Land  (Kineto  Review) ....  National  Exch 1 reel....  Mar.  21 

Wanderlust  (8eenic) Educational 1 reel 

Wedding  Feast,  Among  Borneo  Dayaks,  A 

(Novelty)  Truart  

White  Eagle  (Serial) Pathe  15  episodes 

White  Messenger,  The  (Drama),  Eddie  Polo.  .Universal  2 reels.... May  I 

Wicked  Cat,  The  (Aesops  Fablee) Pathe 2/3  reels.  .Apr.  29 

Wolf  in  Sheep’s  Clothing  (Aesop’s  Fables) ..  Pathe 2/3  reels 

tux  umjamo  laumiue  eesmawr,  wmw  tmmk 


1806 


Motion  Picture  News 


JUNE 


Feature 


Star 


Distributed  By 


Lcifth  Reviewed 


Across  the  Continent. . .Wallace  Reid  Paramount  6 reels ....  May  6 

Always  the  Woman Betty  Comp  son. . . .Goldwyn  t reels. . ..July  22 

Black  Bag,  The Herbert  Rawlinson.Universal  S reels. ..  .Jane  17 

Bring  Him  In Special  Cast Cbas.  Miller  Prod... 5 reels 

Broken  Shadows  Special  Cast Second  Nadonal-S.  R.S  reels 

Daddy’s  Lore Special  Cast Roy  H.  Klumb  Prod. I reels 

Byes  of  the  Mummy ...  .Pola  Negri  Paramount  5 reels. . ..June  10 

Fatal  Marriage,  The. ..  .Reid-  Gish Film  Book  Offices...  5 reels. ..  .July  1 

For  Big  Stakes Tom  Mia Fox  5 reels. ..  .July  1 

Girl  in  His  Room,  The.  .Alice  Calhoun Vitagraph  4 reels.... May  27 

Golden  Dreams Special  Cast Goldwyn  6 reels. ..  .June  17 

Half  Breed.  The VVheeler  Oakman..  .First  National 6 reels. . ..July  1 

Her  Night  of  Nights.  ...Marie  Prevost Universal  5 reels. ..  .July  1 

Hidden  Light Dolores  Cassinelli. . Arrow  5 reels 

Hurricane’s  Gal Dorothy  Phillips*  • .First  National 6 reels. ..  .Aug.  5 

I Am  the  Law Special  Cast AffiL  Dist--S.  R 7 reels... .May  27 

John  Smith Eugene  O’Brien. ..  .Selznick 5 reels. ..  .July  8 

Lights  of  the  Desert. ...  Shirley  Mason Fox  5 reels. ..  .June  24 

Love  Nest,  The Special  Cast Wid  Gunning 5 reels. . ..June  3 

Mr.  Barnes  of  New  York-Torn  Moore Goldwyn  5 reels. . ..Apr.  29 

Mr.  Pirn  Passes  By Special  Cast Sec.  National-S.  R..J  reels 

Mrs.  Dane’s  Confession.  .Special  Cast Wid  Gunning • reels. . ..June  10 

Nanook  of  the  North. ..  .Special  Cast Pathe 6 reels. ..  .June  24 

No  Trespassing Irene  Castle Hodkinson  7 reels ....  Apr.  29 

One-Eighth  Apache Roy  Stewart Arrow-S.  R 5 reels 

Our  Leading  Citlmn. ..  .Thomas  Meighan..  .Paramount  f reels. ..  .June  24 

Ont  of  the  Silent  North. Frank  Mayo Universal  5 reels. ..  .June  24 

Over  the  Border Betty  Compson. ..  .Paramount  6 reels. ..  . Tune  17 

Putting  It  Over Richard  Talmadge. . Goldstone-S.  R 5 reels. .. Sept.  23 

Rough  Shod Charles  Jones Fox  5 reels. ..  .June  17 

Sherlock  Brown Bert  Lytell Metro t reels. . ..June  10 

Son  of  the  Wolf Special  Cast Film  Book.  Offices.. -5  reels. ..  .June  24 

Smudge Charles  Ray First  National 6 reels. . ..July  IS 

Texas  Franklyn  Famum. . Goldstone-S.  R 4 reels 

They  Like  ’Em  Rough..  Viola  Dana Metro 6 reels. . ..June  10 

Trouble  Jackie  Coogan First  National 6 reels. . ..June  3 

Understudy,  The Doris  May Film  Book.  Offices.  ..5  reels. ..  .July  8 

Up  in  the  Air  About  (Gr 

Mary Lorraine-Moore  ...Asso.  Exhib 5 reels. .. .July  1 

Way  of  a Man,  The. ...  Josephine  Earle. ..  .Lee-Bradford-S.  R....C  reels 

When  the  Devil  Drives.. Leah  Baird Asso.  Exhib 5 reels. ..  .June  3 

White  Hell  Special  Cast Bartlett  Prod.-S.  R.  .5  reels... .May  27 

Wolf’s  Fang.  The Wilfred  Lytell Producers  Security.. 5 reels 

Woman  of  No  Import- 
ance   •••Fay  Compton Selznick  5 reels. ..  .June  24 

Woman  Who  Walked 

Alone.  The  Dorothy  Dalton ....  Paramount  5 reels. ..  .June  17 


JULY 


Feature 


Star 


July 
, .Aug. 
•July 
• July 


AUGUST 


Feature 

Bonded  Woman,  The... 

Dictator,  The 

Don’t  Shoot 

Dnsk  to  Dawn 

Fast  Mail,  The 

Heroes  and  Husbands.. 

Honor  First 

If  You  Believe  It,  It’s 

So  

Imtbe  Name  of  the  Law. 

Just  Tony 

Loaded  Door,  The. 

Loves  of  Pharaoh,  The.. 

Masquerader,  The 

Moonshine  Valley 

New  Teacher,  The 

Oathbound  

Paid  Back 

Silver  Wings 

Through  the  Storm 

Top  of  New  York,  The.. 

Under  Oath 

Up  and  At  ’Em 

When  Husbands  Deceive 
Young  Diana,  The 


Star 


Distributed  By  Length  Reviewed 


Betty  Compson ....  Paramount  S reels Aug. 

Wallace  Reid Paramount  5 reels. ..  .July 

Herbert  Rawlinson . Universal  5 reels ...  Aug. 

Florence  Vidor. ...  Asso.  Exhib 5 reels. . .Sept. 

Charles  Jones Fox  5 reels. ..  .July 

E.  MacDonald. ...  First  National 8 reels. . .Sept. 

John  Gilbert Fox  5 reels. . .Sept. 

Thomas  Meighan. .. Paramount  1 reels. . ..July 

Walker-Hall Film  Book  Offices... 6 reels. . ..July 

Tom  Mix  Fox  5 reels... Aug. 

Marie  Prevost Universal  5 reels... Aug. 

Emil  Jannings Paramount  7 reels . . . . Mar. 

Guy  Bates  Pott ....  First  National 8 reels. . ..Aug. 

William  Famum...  Fox  5 reels. ..  Sept. 

Shirley  Mason Fox  S reels... Aug. 

Dustin  Famum. ...Fox  5 reels.  ...Aug. 

Gladvs  Brockwell.  .Universal  5 reels. ..  Sept. 

Mary  Carr Fox  8 reels. ..  .June 

Stockton-Kimbell  ..Playgoers  (Pathe)...  6 reels ...  Sept. 

May  McAvoy Paramount  ^5  reels ....  July 

E.  Hammerstein. . .Selznick  S reels.  ...Aug. 

Doris  May Film  Book.  Offices...  5 reels.  ...Aug. 

Leah  Baird Asso.  Exhib 6 reels July 

Marion  Davies Paramount  5 reels... Aug. 


SEPTEMBER 

Feature  Star  Distributed  By  Length 

Blood  and  Sand Rodolph  Valentino . Paramount  5 reels. 

Caught  Bluffing Frank  Mayo Universal  5 reels. 

Confidence  Herbert  Rawlinson . Universal  

Crimson  Clue Rich’rds’n-SedgwickClark-Cornelius  ....5  reels.. 

Crusader,  The William  Russell. ..  .Fox  

Eternal  Flame,  The Norma  Talmadge. . .First  National 6 reels.. 

Five  Dollar  Baby Viola  Dana Metro 6 reels. 

Fools  of  Fortune Marg.  de  la  Morte.Amer.  Releasing. ...  5 reels. . 

Fool  There  Was,  A Special  Cast Fox  S reels.. 

Galloping  Kid,  The Hoot  Gibson Universal  5 reels. 

Her  Gilded  Cage Gloria  Swanson ....  Paramount  5 reels.. 

Manslaughter Thomas  Meighan. . Paramount  

Married  People Mabel  Ballin Hodkinson  6 reels.. 

Monte  Cristo Special  Cast Fox  5 reels.. 

My  Wild  Irish  Rose.  ...  Special  Cast Vitagraph 7 reels.. 

Nero Special  Cast Fox  11  reels. 

Nice  People Special  Cast Paramount  7 reels. . 

Queen  of  the  Moulin 

Rouge Martha  Mansfield.  .Amer.  Releasing 6 reels. . 

Siren  Call,  The Dorothy  Dalton. ...  Paramount  

Storm,  The House  Peters Universal  8 reels.. 

Timothy’s  Quest Special  Cast Amer.  Releasing 5 reels. 

Top  O’  the  Morning. ...  Gladys  Walton. ...  Universal  5 reels., 

Under  Two  Flags Louise  Vale Clark-Comelius 5 reels.. 

Veiled  Woman,  The. ...  Marguerite  Snow. ..  Hodkinson  S reels.. 

West  of  Chicago Charles  Jones Fox  5 reels.. 

While  Satan  Sleeps. ..  .Jack  Holt Paramount  5 reels] ! 


Reviewed 

..Aug.  1* 
. . Sept.  23 
..Sept.  30 


•June  17 

• Aug.  It 

. .July  U 

• Sept.  1C 
.Aug.  IS 

• Sept.  30 
..Aug.  S 
. . Apr.  8 
..June  It 

• June  S 
..Aug.  It 


• Aug.  It 
.Sept.  30 
. .July  1 

• Sept.  23 
.Sept,  t 


•June  24 
..Aur.  2f 
..JuTy  k 


Distributed  By  I swgth  Reviewed 


Afraid  to  Fight Frank  Mayo Universal  5 reels. ..  .July  29 

Alias  Julius  Caesar Charles  Ray First  National 6 reels Aug.  19 

Another  Man’s  Boots. . .Special  Cast Anchor-S.  R 5 reels 

Black  Orchids  Special  Cast Metro 7 reels 

Borderland  Agnes  Ayres Paramount  Creels Aug.  5 

Colleen  of  the  Pines lane  Novak Film  Book.  Offices... 5 reels. ..  .July  15 

Domestic  Relations. K.  MacDonald First  National 6 reels June  24 

Dust  Flower,  The Helene  Chadwick. . Goldwyn  6 reels. . ..July  15 

For  the  Defense Ethel  Clayton Paramount  5 reels. . ..May  C 

Freshie,  The Big  Boy  Williams.. Di  Lorenzo-S.  R.....S  reels 

Greater  Redemption,  The. David  Butler Burston-S.  R S reels 

Greatest  Truth,  The Special  Cast Paramount  6 reels June  17 

Gun  Shy Franklyn  Farnum. . Goldstone-S.  R...  reels 

Her  Majesty Mollie  King Playgoers  (Pathe)...  5 reels. . ..July  22 

Iron  Heart  Pete  Morrison Sanford  Prod.-S.  R.  .4  reels 

Man  from  Glengarry,  TheSpecial  Cast Ernest  Shipman-S.  R.C  reels 

Man  Unconquerable.  TheJack  Holt Paramount  6 reels. 

Married  Flapper,  The. ..Marie  Prevost Universal  5 reels. 

My  Dad Johnny  Walker. ...  Film  Book.  Offices...!  reels. 

One  Clear  Call Special  Cast First  National 6 reels. 

Orphan  of  the  Ghetto.Special  Cast Arista-S.  R C reels. 

Red  Hot  Politics Richard  Talmadge.. Goldstone-S.  R < reels 

Rose  O’  the  Sea Anita  Stewart First  National 7 reels. . ..Aug.  12 

Self  Made  Man,  A William  Russell. .. .Fox  5 reels. ..  .July  15 

Shadow  Eater,  The Richard  Travers. . .Barlett  Prod 5 reels 

South  of  Suva Mary  Miles  M inter  .Paramount  5 reels. ..  .June  24 

Stranger  of  the  Hills. . .Special  Cast Anchor-S.  R 5 reels 

Stroke  of  Midnight Victor  Seastrom.  ...Metro  6 reels. . ..June  17 

Trimmed  Hoot  Gibson Universal  5 reels. ..  .July  8 

Trooper  O’Neil Tom  Mix Fox 5 reels. ..  .July  29 

Trouper,  The Gladys  Walton Universal  5 reels. ..  .July  29 

Woman  Who  Came  Back,Evelyn  Brent Playgoers  (Pathe)...  C reels ...  .July  29 


Feature  Star  Distributed  By  Length  Reviewed 

Accidents  Will  Happen. Neely  Edwards. ...  Universal  1 reel 

All  is  Fair Eddie  Lyons Arrow  2 reels 

All  Wrong. Bobby  Dunn Arrow  2 reels *' 

Amid  the  Pyramids Mutt  ft  Jeff  C’rtoon. Fox  }4  reel ]]]] 

Anvil  Chorus,  The Snub  Pollard Pathe 1 reel Apr.  il 

Any  Ice  Today Mutt  & Jeff  C’rtoon.Fox  $4  reels 

Any  Old  Port Educational ...2  reels ’**’ 

Apartment  Wanted Lee  Moran Universal  2 reels 

Back  Yard,  The Jimmy  Aubrey ....  Vitagraph  2 reels 

Barnstormer,  The Fox  3,  reels  ] ‘ 

Bath  Day Sweet  & Queenie. . Universal  2 reels . , 

Bed  of  Roses Paul  Parrott Pathe  j reel 

Blacksmith,  The Buster  Keaton. ..  .First  National  2 reels.  ..  Sent  30 

Bow  Wows,  The Snub  Pollard Pathe  1 real 

Bride-to-Be,  The Paul  Parrott Pathe  1 reel 

Broker,  The Lupino  Lane Fox  3 reels **"* 

Bucking  Broadway Neal  Burns Educational  j reels.'.  .' Yulv'  I 

Busy  Bees Paul  Parrott Pathe  J reel..].’.... 

But  a Butler Arrow-S.  R 3 reels. . . . I " ’ ].’] 

Cashier,  The Mutt  ft  Jeff  C’rtoon.Fox  54  real 

Caesar’s  Ghost Roy  Atwell Universal  j reel 

Cheerful  Credit  Brownie  Universal  t reels  

Circus  Days Educational  2 reels 

Clear  Case,  A Mutt  ft  Jeff  C’rtoon.Fox  44  real  ...  ’ 

Cold  Feet Educational  8 reels Apr  82 

Coming  and  Going Vernon  Dent Folly-Pacific  1 reel  ... 

Cops  Buster  Keatoa. . . ..First  National  I reels.  . ..Jute  *22 

Cured  by  Radio Roy  Atwell Universal  *.,1  reel  ..  . 

Danger Lige  Conley Educational  J reels  . . ’ Aur ' M 

Dark  Horse,  A Universal  8 reels...  Mav' 27 

Days  of  Old Snub  Pollard Pathe 1 reel. ..  .'.Mav  20 

Do  Me  a Favor.. Snub  Pollard Pathe  reel  ‘ Mav  *1 

Don’t  Be  PooHsh C.  B.  C.-S.  R.....  I reels. 

Duck  In Lloyd  Hamilton. . -Educational  8 reels  .'.*..*".** 

Dumb-Bell,  The Snub  Pollard Pathe  4 reel. ..  .July * 82 

Dynamite  Lloyd  Hamilton. . .Educational  f reels  ...TT. . 

Easy  to  Cop Neely  Edwards. ..  .Universal 1 reel V.V* * 

El  Toro .Fox  ..4  reels 

Excuse  Me,  Sheriff Fox  reels !!!..! 

Pair  Enough Dorothy  Devore. ..  .Educational  2 reels. ..  .Apr. 'ft 

False  Alarm,  A Educational  8 reels. . .June'  10 

Fat  and  Sassy Vernon  Dent Folly-Pacific  1 reel  

Fire!  Fire! Sanford-S.  R J reels 

Fly  Time Roy  Klumb  Prod.-S.R.l  reel 

Follow  Me Eddie  Lyons Arrow-S.  R J reels 

For  Love  of  Money First  National  8 reels  

Fresh  Paint  .....Arrow-S.  R A reels 

Fresh  Start,  A Educational  8 reels ], 

Friday  the  13th ..Paul  Parrott Pathe  J reel.... July  82 

Frozen  North,  The Buster  Keaton First  National 2 reels 

Pull  of  Pep Snub  Pollard  ....Paths  1 reel Apr.  >i 

Gasoline  Trail  Roy  Klumb  Prod.-S.  R4  real 

Gay  Deceiver,  The Roy  Atwell Universal 1 reel May  27 

Gee  Whiskers Neely  Edwards Universal  1 reel...  .Aor  11 

Get  the  Hook Vernon  Dent Folly-Pacific  1 reel  

Getting  Even Mutt  4 Jeff  C’rtoon.Fox  $4  reel 

Give  Him  Air Bobby  Dunn Arrow  2 reels !! 

Golfing Mutt  ft  Jeff  C’rtoon.  Fox  $4  reel ' 

Golf  Insect,  A J?oy  Atwell Universal  1 reel  

Gymnasium  Gym Billy  Bevan First  National I reels 

Hale  and  Hearty Snub  Pollard Pathe  1 reel 

Hands  Up .....Arrow-S.  R 2 reels 

Hands  Up Geo.  Ovey Folly-Pacific  1 reel  

Hello  Mars  Harry  Sweet .Universal  I reels  

Hennesay  of  the  MeontadGeo.  Ovey Polly-Pacific  .......1  real  

Henpecked  Lee  Moran Universal  2 reels 

Hickory  Hick,  A Bobby  Vernon  ...Educational  I reels. .. .May  29 

High  and  Dry Educational  2 reels  

High  Fliers  Neely  Edwards Universal  1 reel 

Highly  Polished Bill  Franey O’Conor-S.  S. 2 reels 

His  Inheritance  Taxi. ..  .Neely  Edwards. ..  .Universal  1 reel 

His  Prehistoric  Blunder. Roy  Atwell Universal  1 reel 

His  Wife’s  Son Fox  2 reels 

Hither  and  Thither Mutt  ft  Jeff  C’rtoon.  Fox  H reel 

Holding  His  Own Geo.  Ovey ..Folly-Pacific  1 reel  

Hoot  Mont Mutt  ft  Jeff  C’rtoon.  Pox  54  reel 

Hop,  Skip  and  Jump. ..  .Mutt  ft  Jeff  C’rtoon Jox  54  reel 

Horse  Tears  Queenie  Universal  2 reels 

Hot  and  Cold Bill  Franey O’Conor-S.  R.  2 reels 

Hot  Dog Clyde  Cook Fox  2 reels... .May  M 

Hot  Off  the  Press Snub  Pollard  Paths  1 reel Apr.  1 

Hound  of  TankervOle. . . Otis  Harlan Educational  

Home  of  1.000  TremblesNeely  Edwards ....  Universe!  1 reel. 


Arrow-S.  R. 


.2  reels. 


WE  HAVE  TOLD  YOU 

OF  THE  REMARKABLY  HIGH  SIMPLEX 
PERCENTAGES  IN  THIS  COUNTRY 

JUST  TO  GIVE  YOU  AN  IDEA 

OF  SIMPLEX  POPULARITY  IN  FOREIGN  COUNTRIES 
WHERE  SIMPLEX  IS  SOLD  IN  COMPETITION  WITH 
MANUFACTURERS  OF  THE  ENTIRE  WORLD 

We  call  attention  to  the  fact  that 
the  entire  country  of 

NORWAY 


out  of  200  theatres  in  Norway  over 

100  OF  THEM  ARE  SIMPLEX  EQUIPPED 

Leaving  the  remaining  theatres  to  be  divided 
among  all  other  projector  builders  in  the  world 

Simplex  quality  is  recognized  everywhere 


ThePrecision  Machine  (qJnc. 


Rothacker*Aller  Laboratories,  Inc. 
Hollywood,  California 


Throughout  our  electrically- 

operated  laboratories  we  utilize 
wonder  machines  — machines  of  highest 
mechanical  perfection. 

But,  machinery  is  brainless 

— chemicals  are  fickle — so  at  the  points 
where  mechanical  devices  fail,  stand  guard  our 
skilled  artisans  whose  verdict  against  the  less- 
than-perfect  is:  “ they  shall  not  pass !” 

So,  by  proper  use  of  scientific 

implements  combined  with  the  best 

human  equation,  we  obtain  results  not  otherwise 
possible. 

If  it  is  screen  quality  you 

desire,  plus  a personal  service  feature  of 

priceless  value,  you  will  protect  the  exhibitor 
and  your  own  peace  of  mind  by  specifying 

Rothacker  Prints. 


with  a conscience . 


Founded  1910 
by 

Watterson  K.  Rothacker 


lie g.  U.  S.  Patent  Office 


FREDERICK  J.  HASKIN,  an  authority  on  advertising 
and  scientific  merchandising,  writes: 


“ The  expert  business  man  today  will  not  consider 
placing  an  advertisement  until  he  has  made  an  investiga- 
tion showing  him  his  opportunities  for  selling  people  the 
hind  of  goods  they  want  and  can  use/’ 


In  the  motion  picture  field,  Motion  Picture  News  not 
only  invites,  but  urges  just  the  sort  of  investigation  that 
Mr.  Haskin  states  the  expert  business  man  demands. 


In  a field  where  intelligently  written  copy  is  productive 
of  greater  results  than  in  almost  any  other  line,  the  News 
offers  100%  opportunities.  It  will  sell  the  kind  of  goods 
exhibitors  want  and  can  use. 


PRICE  20  CENTS 

Chicago 


YY\/I  TVJ_  1 C Entered  as  Second  Class  Matter,  October  IS,  1'JIS,  at  the  Post  Office  at  New  York,  N.  Y 
•*V*V  V 1 1 1 0.  ID  under  the  Act  of  March  3,  1879 


Published  Weekly — $3.00  a year 
J2Q  Seventh  Avenue , New  York 


Los  Angeles 


DON’T  BE  DELAYED 


HE  time  a film  laboratory  can  save  a pro- 
ducer frequently  amounts  to  a lot  of 
money.  A producer  not  only  wants  the 
best  prints  possible  from  a negative,  but 
he  wants  his  daily  work  done  with  speed  and 
accuracy.  He  wants  his  directors  to  see  their 
“rushes”  immediately,  so  they  may  proceed 
with  other  scenes.  He  sometimes  wants  a quan- 
tity of  release  prints  in  a hurry,  delay  might 
cost  him  thousands  of  dollars. 

ABORATORY  delay  adds  useless  over- 
head expense  by  keeping  players  on  the 
payroll  and  keeping  costly  sets  standing 
after  they  have  served  their  purpose.  It 
sometimes  holds  up  the  timely  release  of  a pic- 
ture when  time  means  everything.  The  size  of 
our  plant,  the  completeness  of  our  equipment, 
and  the  efficiency  of  our  organization  not  only 
assures  the  best  possible  printing  and  develop- 
ing, but  precludes  the  possibility  of  unnecessary 
delay.  Prove  this  in  your  next  emergency. 


Stbrncfcrrcf \Film  LahoraloFies 

• 1/  vS.  M Tompkins 

Seward and Pomaine  Streets 

Hollywood  California 


John  M Nickel aus 

Phones 
Hollywood 
63/5  cL/id  6 943 


“Unlimited  Facilities  for  Quality  Work” 


jJJLXX*  CCCjx* 


alentino 

in 

•THE  YOUNG 


WANDA  HAWLEY 
CHARLES  OGLE 


d paramount  (picture 


•THE  TOUNE0 


CAST  INCLUDES 

WANDA  HAWL: 


“rT''HE  Young  Rajah”  is 
A a worthy  successor  to 
V “Blood  and  Sand.”  Val- 
entino  the  magnificent 
again  proves  himself  the 
master  of  exotic  roles  and 
passionate  romance. 

The  story  is  fascinating,  un- 
usual, full  of  thrills,  of  mystery, 
and  of  mighty  drama.  The  set- 
tings bewilder  in  their  beauty 
and  luxury.  The  cast  is  one  of 
the  finest  ever  assembled. 

Some  of  the  high  points  are  the 
boat  race,  the  weird  temple 
scenes,  the  battle  of  Arjuna,  the 
young  Rajah’s  fight  for  life  with 
the  plotters,  the  re-incarnation 
ball,  the  poignant  love  scenes. 

It  has  all  the  elements  that 
make  for  one  of  the  year’s  big 
successes. 


CC  (paramount 
Q>icture 


(FAMOUS  PLAYERS  - IASKY  CORPORATION  j 


( ^ 

i 


HERE’S  A SAMPLE  OF  WHAT’S  COMING! 

"Release  of  October  16tL -&kou>t>  pu&ateb  Aakszn  cf ' 

WE  MM  MMOSCO  HM  «f  1906 

"BooW.  owSight  by  TUalta.  Hu*#  M 

COMPLETE  LIST  OF  SUBJECTS: 

The  Inauguration  of  President  McKinley.  The  Building  and  Opening  of  the  Panama  Canal. 

(March  4,  1897)  The  Capture  of  Vera  Cruz  and  the  Mexican 

The  Great  San  Francisco  Fire.  (April  14,  1906)  Rebellion. 

Wright  Bros.  First  Airplane  Flight.  (1908)  The  Destruction  of  the  “Lusitania.” 

The  Coronation  of  King  George  V.  (1910)  Champions — Past  and  Present. 

The  Burial  of  the  Battleship  Maine  and  Its  Heroes.  The  Investiture  of  the  Prince  of  Wales.  (1910) 

Famous  People  of  a Decade  Ago  and  Queer  Styles  The  Czar  at  the  Height  of  His  Power 

in  Vogue.  and  Russia  To-day. 


1816 


Motion  Piet  u re  N e w i\ 


Second  to  None! 

(<T  CAN  say  without  a second 
I thought  that  Century  Comedies 
are  second  to  none.  I cannot 
praise  them  too  highly.” 

D.  J.  Walsh 
HIPPODROME 
Buffalo,  N.  Y- 


“ I will  always  be  glad  to 
show  a Century  at  this 
theatre !” 


jillllh 


Eugene  Quigley 
ASCHER’S  CAPITOL 
Cincinnati,  O. 


QUEENIE 

THE  TRICK  HORSE 

JOHNNY  FOX 

THE  KLEVER  KID  j 

BROWNIE  1 

THE  WONDER  D06 

LEE  MORAN  I 

THE  MERRY  MIMIC 

CONSIST) 
6000! 


The  Screen's 
Sweetest  Kiddie  in 
A Story  Everybody 
Knows! 

YOUR  patrons  have 
waited  patiently 
for  this  combina- 
tion— Little  Baby  Peggy 
in  “Little  Red  Riding 
Hood.”  Now  you  can 
give  it  to  them!  Every 
kiddie  in  your  town  will 
want  to  see  the  story 
they  know  by  heart  on 
the  screen— and  they’ll 
bring  their  mothers  and 
fathers!  See  your  Uni- 
versal Exchange  today! 


* 


JULIUS  STERN  will  present 


II 


ir 


Directed  bij 
ALF.  GOULDING 


RELEASED  ThiTu 

V E R S A L 


October  14,  1922 


1817  j 

£3 


Where  canuou  tfet  Better 

2-red 
Features- 


A Wonderful  Name 
at  any  Box  Office! 

JACK 
LONDON 


This  great  author’s  famous  sea 
stories  offered  in  a series  of 


EIGHT 

TWO-REEL  FEATURES 

starring 

JACK  MULHALL 

Directed  by  Robert  Hill 


or  even 
as  good ? 


Presented  by  Carl  Laemmle 


Sure 

To  Please 
Anywhere ! 

ROY 

STEWART 

the  popular  feature  star  in 
a series  of  eight  two-reel 

Lumber -Jack 
Stories 

Directed  by  Edward  Kull 


This  Star’s 
Biggest  and 
Best  Hits! 


HARRY 

CAREY 


Eight  of  this  star’s  best 
pictures  fashioned  into 

TWO-REEL 
ACTION  DRAMAS 

Now  Booking 


Qt  g 


(Jr 


1818 


Motion  Picture  N e u 


f 


Announcement 


: 

; 

; 


To  the  Motion  Picture 

Consider  now  with  us  in  thoughtful  amazement  the  crowning  achievement 
of  the  cinema  art — even  the  reproduction  in  motion  pictures  of 

“The  Dramatic  Life  of 

Abraham  Lincoln” 

After  more  than  a year  of  intensive  research,  directed  by  Dr.  Gilbert  Ellis 
Bailey,  Ph.D.,  of  the  University  of  Southern  California,  in  co-operation  with 
Ray  R.  and  Albert  L.  Rockett,  and  Miss  Frances  Marion,  the  ROCKETT- 
LINCOLN  FILM  COMPANY  announces  that  the  preliminary  work  for  the 
production  of  the  dramatic  life  of  Abraham  Lincoln  in  motion  pictures  has  been 
completed  and  that  actual  shooting  will  begin  upon  final  O.K.  of  the  working 
script,  a product  of  the  matchless  genius  of  MISS  FRANCES  MARION. 

This  research,  covering  a period  of  two  hundred  and  fifty  years,  from  the 
origin  of  the  Lincoln  family  in  England  to  the  present  time,  embraces  hundreds 
of  interviews  with  relatives,  friends,  neighbors,  associates  and  acquaintances  of 
our  Martyr  Chief  Magistrate;  also  authors,  educators,  government  officials,  army 
and  navy  officers  and  the  custodians  of  all  the  great  collections  of  Lincolniana 
in  America,  thus  exhausting  every  imaginable  remaining  source  of  contact  with 
Abraham  Lincoln  and  his  times — THE  LAST  WORD  FOREVER  IN 
LINCOLN  LORE  AND  EXPRESSION.  SUPREME  IN  ENTERTAINMENT 
AND  EDUCATIONAL  VALUE. 

The  broad  scope  of  this  picture  will  compel  the  most  sumptuous  production 
and  the  largest  cast  in  the  history  of  the  cinema,  while  the  quality  of  the  cast 
will  be  limited  only  by  the  genius  of  the  American  screen. 


1819 


October  14,  1922 


“*■  j"j  — j~f ii‘,iirr*““  *•■  **  * — 1 >«  ^ 


Extraordinary 

r exhibitors  of  the  World 

Without  prejudice  to  any  section,  race,  class  or  party,  and  in  twelve  reels 
of  the  most  compelling  drama  since  Calvary,  this  greatest  of  world  stories, 

“The  Dramatic  Life  of 

Abraham  Lincoln” 

will  be  told  with  the  WAR  BETWEEN  THE  STATES  as  a background  and 
with  the  strictest  historical  authenticity. 

The  producers  believe  the  time  has  come  to  make  history  live  again  in 
action  and  to  tell  in  animated  scenes  the  great  stories  of  the  progress  of 
humanity  in  order  that  the  lessons  may  be  better  understood  by  all  the  people 
a nd  at  a sick  world  may  be  made  to  feel  the  healing  inspiration  of  America’s 
undying  ideals. 

Of  this  NEW  ERA  in  pictures  this  Lincoln  film  is  the  herald  and  archetype 
and  you  are  invited  to  share  with  us  in  the  fruits  of  it,  for  no  conceivable 
subject  can  more  quickly  or  more  largely  be  transmuted  into  box  office  returns. 

LOOK  FOR  ADDITIONAL  ANNOUNCEMENTS  IN  THESE  COLUMNS 

Rockett-Lincoln  Film  Company 

Executive  Offices 
Security  Building 

Hollywood,  California 

R.  R.  Rockett,  President  A.  L.  Rockett,  Vice  President 


■ 


. 


HODKINSON  BIG 


Distributors  of  Official  Urban  Movie  Cbati 


w 


MARRIED 

PEOPLE" 


Pea.  turing 

MABEL  BALLIN 


WHAT  THE 

Mabel  Ballin's  beauty,  charm  and  fine  acting  are  the  out- 
standing features  of  this  production.  Also  the  gorgeous  clothes 
she  wears  will  make  a distinct  “ hit  ” with  feminine  fans.  There 
are  several  magnificent  interior  sets  that  form  a fine  back- 
ground for  Miss  Ballin’s  beauty.  There  are  several  angles 
besides  the  appeal  for  feminine  spectators  that  Miss  Ballin’s  fine 
raiment  will  exert,  from  which  exhibitors  can  draw  inspiration 
and  exploitation. — MOVING  PICTURE  WORLD. 

It  is  a picture  in  which  Hugo  Ballin  has  ample  opportunity 
to  create  attractive  rooms  and  interesting  compositions  of  which 
he  is  a master.  It  also  gives  Mabel  Ballin  a role  of  variety 
and  a reason  for  wearing  some  beautiful  gowns.  As  the 
petulant  wife  she  conveys  just  the  right  impression. 

Percy  Marmont  is  excellent  as  the  husband,  he  seems  to  be 
just  the  kind  of  a man  such  a woman  would  impose  upon. 

The  picture  holds  the  interest  and  has  the  quality  that  will 
attract  the  average  audience. — THE  MORNING  TELEGRAPH. 


It  offers  the  star  quite  a suitable  role  and  plenty  of  good 
opportunities  to  be  appealing. 

Director  Ballin  has  provided  his  usual  finished  and  artistic 
production.  There  are  many  splendid  interior  sets  and  he  has 
handled  the  story  effectively,  on  the  whole. 

The  star  is  very  pleasing  and  wears  a fine  array  of  pretty 
new  gowns  that  will  easily  attract  her  feminine  admirers.  She 
makes  the  most  of  the  role  of  the  piquant  young  wife,  who  is 
transformed  from  a simple  country  girl  into  a spoiled  and 
extravagant  woman.  Percy  Marmont  is  a good  choice  as  the 
husband. 


CRITICS  SAY: 

Audiences  will  be  pleased  with  “ Married  People,”  and  you 
have  a title  with  good  exploitation  possibilities. 

— THE  FILM  DAILY. 

Percy  Marmont  as  the  husband  is  very  good. 

Mr.  Ballin’s  direction  soars  high  above  any  of  his  other  di- 
rectorial efforts  in  this  piece. 

—EXHIBITORS’  TRADE  REVIEW. 

“ MARRIED  PEOPLE”— Class  AC 

“ Married  People  ” is  an  alluring  title  which  should  prove  a 
valuable  box  office  asset  in  conjunction  with  the  name  of  the 
beautiful  and  talented  star,  Mabel  Ballin. 

The  production  may  be  classed  among  the  best  of  the  year. 
It  is  clean,  entertaining,  beautifully  set  and  has  the  power  of 
inspiring  thought.  The  splendid  acting  of  Mabel  Ballin  stands 
out  beyond  all  else,  for  Dorothy  Cleur,  the  extravagant,  petu- 
lant, negligent  wife,  is  a living  person  as  portrayed  by  her; 
and  she  has  made  an  intelligent  distinction  between  the  two 
phases  of  character  described  in  the  same  woman  under  dif- 
ferent circumstances. — SCREEN  OPINIONS. 

Hugo  Ballin  has  done  pretty  well  by  this  story — a story 
which  might  have  been  easily  ruined  had  he  not  embellished 
it  with  deft  touches  here  and  there.  He  has  provided  a num- 
ber of  compelling  scenes  all  of  which  are  enhanced  with 
handsome  settings. 

The  star  gives  a pleasing  performance  assisted  by  Percy 
Marmont. — MOTION  PICTURE  NEW’S. 


A HUGO  BALLIN  Production 


FOR 

and  Literary 


FALL  RELEASE 


Digest's  “Fun  Rom  the  Press 


I 


Praised  by  the  leading  Critics 


A contribution  to  the  screen. 

Bound  to  make  a decided  impression. 


— National  Board  of  Review 
-Amusements,  Minneapolis 


Done  with  good  taste  and  is  beautifully  acted. 

— Robert  E.  Sherwood  in  “Life” 

Exceptional  pictures. 

— Nezv  York  Times 

A reel  novelty  exquisitely  produced.  _Ngw  yQrk  Tribung 

The  most  artistically  constructed  and  photographed  motion  picture  shown 
on  Broadway  this  season.  _Ngw  Yoyk  Wor[d 

One  of  the  most  artistic  short  subjects  ever  shown  on  the  screen. 

— Morning  Telegraph 

Well  worth  seeing. 


— Exhibitors  Herald 
Portland  (Me.)  Herald 


An  important  achievement. 

Were  outshining  features  on  our  program. 

— Eugene  H.  Roth,  California  Theatre,  San  Francisco,  Cal. 

Most  interesting  and  highly  entertaining  short  subjects  ever  shown  in 
this  city.  _ — Philadelphia  Record 

These  two  reelers  should  be  worth  seeing. 

— Milwaukee  ( IVis .)  Journal 
Should  do  well  anywhere.  _Thg  FUm  DaUy 

Can  be  enjoyed  by  highbrows  and  also  persons  whose  hats  have  no 
difficulty  in  reaching  their  eyebrows.  —New  York  Sun 

Finest  short  reel  productions  made. 

— Edward  Hyman,  Mark  Strand,  Brooklyn 


YOUNG  PAINTE 


The  Two  Reel  BOX  OFFIC 


These  Triarts  are  the  added  measure  that  turns  the 
conventional  program  into  the  ideal  entertainment. 
There  isn't  a program  in  the  country  that  cannot  be 
made  better  by  i»cluding  the  Triart  Series,  nor  is 
there  a theatre  in  existence  that,  having  played  them, 
has  not  received  the  enthusiastic  endorsement  of  a 
well  pleased  audience. 


MAID" 


BASHFUL 

SUITOB 


HODKINSON  SHORT  SUB  JEC 


(SENSATIONS  Of  The  Season 


Booked  by  America’s  Foremost  Theatres 


CAPITOL  THEATRE— New  York 
RIYOLI  THEATRE— New  York 
RIALTO  THEATRE— New  York 
GRAUMAN’S  THEATRE — Los  Angeles 
MARK  STRAND  THEATRE— Brooklyn 
CALIFORNIA  THEATRE— San  Francisco 
CAPITOL  THEATRE— Cincinnati 
STRAND  THEATRE— Albany 
LOEW’S  STATE  THEATRE— Indianapolis 
STANTON  THEATRE— Philadelphia 


TOM  MOORE’S  RIALTO — Washington,  D.  C. 
ALLEN  THEATRE— Cleveland 
CENTURY  THEATRE— Baltimore 
STANLEY  THEATRE— Philadelphia 
PARK  THEATRE— Boston 
RIALTO  THEATRE— Louisville,  Ky. 

STRAND  THEATRE— Buffalo 
SYMPHONY  THEATRE— Los  Angeles 


JAMES  THEATRE— Columbus,  Ohio 
REGENT  THEATRE— Rochester 


BIJOU  THEATRE— Atlantic  City  TEMPLE  THEATRE— Toledo 

CHICAGO  THEATRE— Chicago,  111. 


HOPE 


fea.i\jnrivx.cf 

MARY 

ASTOR 


HODKINSON 

PICTURES 


TS  BUILD  BETTER  PROGRAMS 


BOOK  NOW 


"BELLS* 

SAN  JUAN 


RINGS  T/tE  BELL  I/M 


*iSS8£ 


CO 


YOUR  BeiX-OFfICE 


1826 


Motion  Picture  N e w i 


and  you  1 1 laugk  agam? 


DIRECTED  B/  JACK  BLY5T0NE 


malliLROAR  witk 


i»  independence 
STRENGTH 


FOX  FILM  CORPORATION 


BOOM  YOUR  BUSINESS! 

WILLIAM  FOX  presents 


INDEpENT^S 

o .STRENGTH 


NOW  SCORING  A TRIUMPH 
IN  THE  LEADING  THEATRES 
THROUGHOUT  THE  COUNTRY 
AFTER  A SEASON’S 
SUCCESS  ON  BROADWAY 


VVAR?  1 

1 

FOR  Kmiuv  I 

rnwiN’cAR^E  I 


by  j.  GORDON 


October  14,  1922 


1827 


THEY  WINtheLOVING  CUP-P0PUIARI1Y 


William  Fox 

PRESENTS 


THE  FIRST  FIVE  OF 
THIS  SEASONS  BLUE 
RIBBON  WINNERS 


POPULAR 

PICTURES 

MAKE 

POPULAR 

THEATRES 


NTE  CRISTOl 

JOHN  GILBERT 


ALEXANDRE  DUMAS’ 
IMMORTAL  ROMANCE 
A VERITABLE 
TREASURE  CHEST 
FOR  EXHIBITORS 
EVERYWHERE 


D IRECTELD  By 

EMMETT  J.  FLYNN 


INSPIRED  BY 

\ RUDYARD  KIPLING'S 


POEM 


THE  VAMPIRE 


PORTER 


EMERSON  BROWNE 
STAGE  SUCCESS 


DIBtCTCO  BY 


EMMEITJ:  FLYNN 


FOX  FILM  CORPORATION 


BEN  WILSON 

‘Wrifien'by. 

W.C.TUTTLE 


SAM  FLAX, WASHINGTON  EXCHANGEMAN,  SAYS'.- 
" I WISH  EVERY  PICTURE  1 RELEASED  WOULD 
PROVE  AS  POPULAR  AT  THE  BOX-OFFICE  AS 
'PEACEFUL  PETERS'.  IT'S  A SURE-SHOT  SUCCESS! 


Fairbanks  Comeslhrough! 

“PEACEFUL  PETERS'’ 

first  of  the 

WILLIAM  FAIRBANKS  SERIES 


K 


has  proved  a great 
Independent  money-maker 
now  comes  the  second  one 


^SHERIFF 
of  SUN-DOG’ 


Starring  WILLIAM  FAIRBANKS 

cV-: 


Qfou  count  qty  wronp 
on  thiA  one  ! 
(ZdjveftiAe  it  tor  trie 


timit  • — • the  picture 
wM  1 6cucA 


xjou  up! 


(Available  at  Leading  Independent  Exchanges 
ARROW  FILM  CORP.,  220  West42"dSt.  NewYork-City 

DISTRIBUTORS  FOR  UNITED  KINGDOM 

INTER-OCEAN  PHOTOPLAYS.  LTD.,  162  WardourSt.  London 


9 


1 


\ 


Marguerite 

DelaMotte 

’(Sympath; 


John  Sainpolis 
’Jiate  5now 


HE 

GREATE/T 
/TORY  EVER 
TOLD  IN 
MOTION 
PICTURE/ 


Lon  Chaney 
"Yen  Sin  * 


Walter  Long 
‘Sea  R.over 


Buddy  Messenger  O 
"MistaBadBoy"-^ 

_ . i.i • 

Produced  by 


PREFERRED 

PICTURESInc. 


J AD  D '?/$ 


Presented  by 

B.  P.  Schulberg 
A Tom  Forman  Production 
c7\dapted  from 

Wilbur  Daniel  Steele's  famous 
prize  story  Ching,Ching, Chinaman” 

It's  a Preferred  Picture 


Distributed  by 

AL-LICHTMAN 

CORPOR.ATI  O N 

576  FIFTH  AVENUE  (wf)NEW  YORK  CITY 


BP.Schulberf  -Pres ■ i • C-BACHMANN-Jrfw 


Lon  Chaney 
’Yen  Sin 


Pictures  and  Stories 
which  create  the 
most  lasting  im- 
pression are  those 
dealing  with 
normal  people  in 
normal  surround- 
ings — with  a 
springing  of  tears, 
a laugh  here  and 
there,  and  thrills 
that  quieten  the 
pulses. 

Such  a Picture  is 

CJ-JAL)£)V/d 

Created  for  exhibitors  who 

can  afford  only  the  best 

Prints  at  exchanges  by  October  15  fh. 

Produced  by 

PREFERRED 

PICTURESInc. 


Marguerite 

DelaMotte 

’Sympathy' 


John  SainpolLs 
".Nate  Snow 


Walter  Long 
‘Sea  Rover" 


Buddy  Messenger 
"MistaBad  Boy 

Distributed  by  II  II 

AL-L1CHTMAN 

C O RP  OR.ATI  O N 

576  FIFTH  AVENUE  ( ^5^*1  NEW  YORK  CITY 


B.P.Schulberg-  -Pres • J-G •BACHMANN-Ttmj 


Mary  pickford 


m 


“Dess  of  the  Storm  Coimhy 


from  the  nocre/  by  Cjrace  Xliller  White 
J3y  arrangement  caith  Odotph  Zutcon 
Direction  by  (john  X Pobertmon 
Photography  by  Charier  Posher 


The  Picture  50,000,000 
Are  Waiting  to  See 

Mary  Pickford  with  her  famous  curls  in  a new 
1922  version  of  her  greatest  early  screen  tri- 
umph, “Tess  of  the  Storm  Country,”  a portrayal 
that  lifted  this  supreme  artiste  to  the  very  peak 
of  popular  approval. 

Mary  Pickford  as  a girl  again — as  the  lovable 
Tess  who  has  brought  glad  tears  and  joyous 
smiles  to  millions. 

Mary  Pickford  in  rags  and  tatters  and  rubber 
boots — but  always  smiling  her  impish  child 
smile,  always  shaking  her  golden  curls. 


Book  This  Picture  Early  for 
Your  Share  of  the  50,000,000 


Released  by 

UNITED  AI2TIJTJ"  C0PPOPATION 


MARY  PICKFORD  CHARLIE  CHAPLIN 

DOUGLAJ'  FAIRBANKS  D.  V GRIFFITH 

HI  RAM  ADRAMT  DR.ELTIDENT 


Cut  Your  Losses — 
Measure  Your  Profits 


With  Charles  Ray  and  “A  Tailor  Made  Man,”  by  all  odds  the 
biggest  and  best  Charles  Ray  production. 

A tremendous  box-office  success  that  has  made  big  money  wher- 
ever shown,  and  that  will  make  big  money  for  you. 

Every  exhibitor  needs  “A  Tailor  Made  Man” — not  just  because 
it  is  a box-office  certainty,  but  because  it  pleases  every  class  of 
patron,  builds  theatre  prestige  and  makes  new  business. 


Ci'thui'  S'  ICane 


Charles  Ra 

in 

A Tailor  Made  M 


r Released  by 
UNITED  ARTIJTT 
CORPORATION 

MAdY  PiacroPD 
CHAPUE  CHAPLIN 
DOUGLAJ"  TAIPDANKJ" 

P.  V GQirCITH 
i-iiram  adramj;  drc-Tjdent 


3y  Marry  (j ’omej~  Smith  \ 
Os  produced  by  ^ 

Cohan  and  Morris  in  the 
United  States  of  Qmerica 

Direction  — 

Joseph  de  (Jrasse 


PLAYED  TO  A FULL  HOUSE 


Distinctive  Production j;  Pnc. 

presents 


rj/'orn  a play 

by  $u!es  bckert  Qoodman 
founded  on  Cjoucrerneur  PLorris's 
story  of  the  same  name 

Jcenario  by  Gorrest  J-talsey 
Photography  by  JParry  0.  Giscbbeck 
Grt  Director-  Clark  Pobinson 

Direction  by  JDarmon  COeickhi 


THE  MAN  WHO 

JL  JL  „,1,  B * m — L»  iUiL  'I  vr 

PLAYED  GOD” 


UNITED  AR.TIJ'TJ'  COliDODATION 

MARY  PICKTORD  • CHARLIE  CWAPLJN  • DOUGLAX  TAIRDANKJ*  • D.  V.  GRimTM 
H I Q. AM  ADQ.AMJ:  PfiC/iDETNT 


‘All  America  Will  Want  to 
See  lA  Woman’s  Woman ’ ’ 

Says  the  Motion  Picture  News.  “Just  the  type  of  picture 
everyone  likes.  It  can  be  shown  with  success  everywhere.” 

There’s  “A  Woman’s  Woman”  in  every  home — A famliy 
model  for  every  product — And  here  is  the  100  per  cent, 
family  photoplay. 

It  is  filled  with  tense  moments — There  is  tremendous  heart 
appeal — It  is  vibrant  with  reality— —There  are  powerful  emo- 
tional scenes — Every-day  home  settings  that  bite  with  truth- 
fulness— And  an  all-star  cast  led  by  Mary  Alden  at  her 
best. 

It’s  a Picture  All  America 
Will  Want  to  See 

Olbion  Productions  incorporated 


pn 


exeats 


A WOMANS  WOMAN" 


with 


Cilanj  Glden 

<3  Charles  Cjiblyn  Production 

Odapfed  from  Mrs  Jfalbro  Bartleys 
Saturday  Cuenincf  Post  story 
of  the  same  name 


Cl  lied  Producers  and  Distributors  Corporation^ 

729  J~euenth  Otrenue,  She  us  tjork  City 
— Q Branch  Office  located  in  each  United  Qrtists  Corporation  Cxchande  — 


“ A New  Dramatic  Situation — 
Never  Has  Been  Done  Before  * * 


This  was  the  critics’  verdict  on  the  midnight 
prison-cell  marriage  when  “The  Glorious  Ad- 
venture ” played  the  Mark  Strand,  Brooklyn. 

And  that  is  only  one  of  many  powerful,  thrilling 
and  gripping  melodramatic  scenes  in  this  new 
and  novel  first  all-color  feature  length  picture. 

You  also  have  a nation’s  most  beautiful  and 
titled  woman  with  gorgeous  costumes  for  a 
feminine  appeal,  plus  a powerful  love  story  and 
an  all-star  cast. 

It’s  New,  It’s  Novel,  It’s  Different 
A Big,  Gripping  Melodrama 


presents 


in  his  oarn  story 


cJhe  (JlonoLis  debenture 


The  fust  Prizma  Color  Photoplay 
Scenario  by  Jehx  Orman  . 


CHied  /Producers  and  Distributors  Corporation ^ 

729  Seventh  (J venue,  Shear  tjork  City 
— 0 P ranch  Office  located  in  each  United  Ortists  Corporation  CxchanOe  — 


1836 


Motion  Picture  N e zv  s 


Announcing 


LYMAN  H.  HOWE’S 
HODGE-PODGE 


Sducational’s  Specials 

If  you  played  Lyman  LL  Howe’s  "A  Ride  on  a 
Runaway  Train,”  or  knew  anyone  who  played  it, 
you  need  no  introduction  to  Lyman  H*  Howe 
and  his  genius  for  producing  the  unusual  in  short- 
subject  novelties* 

Howe  has  finished  twelve  one -reel  gems  that 
sparkle  with  fun,  puzzling  pictures,  and  art  shots 
from  nature  that  are  positively  amazing* 

The  first  of  the  series,  titled  "King  Winter,”  will 
be  released  soon*  Every  Educational  Branch  will 
be  pleased  to  show  this  picture*  You  may  then 
judge  the  surprises  you  have  in  store  for  your 
audience  if  you  secure  the  series  of  Lyman  H. 

Howe’s  Hodge-Podge  for  your  theatre* 

These  one-reel  specials,  released  one  a month,  starting  in  October, 
are  among  dducationaV s Short  Subjects 

Nationally  Advertised  For  Over  a Year 

TO  TWENTY-FOUR  MILLIONS  OF  READERS 


EDUCATIONAL  FILM  EXCHANGES,  INC.  E.  W.  HAMMONS,  President 


October  14,  1922 


183; 


They’re 
Booking 

and  Advertising  Them! 


Sid  Grauman  Booked  Christie  Comedies 
in  Los  Angeles.  Dwight  L.  Hill,  Pickwick 
Theatre,  San  Diego,  said: 

“ That  Son  of  a Sheik’ 
Is  an  Absolute 
Knockout” 


The  Newman  Theatre,  Kansas  City,  booked  Christie  Comedies,  and  Milton 
Feld  took  the  orchestra  off  the  feature  and  put  it  on  “That  Son  Of  A Sheik.” 

Eugene  H.  Roth  booked  Christie  Comedies  and  put  “That  Son  Of  A Sheik” 
on  at  the  Granada,  San  Francisco,  with  a prologue. 

Circle  Theatre,  Indianapolis,  booked  the  series  of  Christie  Comedies;  so  did 
the  Strand,  Omaha;  Liberty,  Portland,  Oregon;  Crandall’s  Metropolitan, Wash- 
ington, D.  C.;  Strand,  Des  Moines;  Walnut,  Cincinnati;  Rialto,  Denver; 
Paramount-Empress,  Salt  Lake  City— and  hundreds  of  other  first-run  houses! 

BOOK  CHRISTIE  COMEDIES 

AND  ADVERTISE  THEM! 

They  Are  Among  Educational’s  Short  Subjects 

Nationally  Advertised  For  Over  a Year 

TO  TWENTY-FOUR  MILLIONS  OF  PEOPLE 


EDUCATIONAL  FILM  EXCHANGES,  INC.  E.  W.  HAMMONS,  Preside m 


Photography  by 
MAL  MOUf/, 


Art  Direction  by 
IIOPIIIAtl  KtllllEDY 


* 

PeJred\in<J  in  it 9 Purity  of  Presentation 
and  Appeal  ~ 

Arthur  Trimble  is  destined  to  become 
the  vonder  child  of  the  screen" 
MYRON  ZOBEl/ 

editor 

" SCREENLAND" 


FREDERICK 

G. 

ECKEI^ 


HOLLYWOOO  STUOIOS 


isual  Symphonies 

Knightly  romance  ^Qbtle  jarce  Briilfarvt 
Ctoner^  Masterly  direction^ col ©rju l — . 
Costume?  and  settings  ^ Photography  that-' 

Would  have  delighted  Michael  Ancjelo 
Form?  the  background Jor  the  kow/*  eerier 
Of°  K/o-reel  screen  epic^° 

The  Strange  Adventure? 
jf  Prince  Courageous  " 

Little 

A 


starring 


(^_5year  old  Screen  Discovery 

J?pporti'n<J  Cast  oj^ cJreCii^ 
Ccreen  Players  headed  by/" 


S'torie?  by 

R°BT.  II.  LEE- 


nm 


AMALGAMATED 

PRODUCING 

CORPORATION 

(~Presentj 


STA 


A CACKLING 
COMEDY  GUARAN 
TEED  to  HATCH 
HILARITY 


- 


- 


V 


> 


c. Distributed  Exclusively  by 


REG  US  PAT  OF* 


METKO 

PICTURES  CORPORATION 


4ETRC 

PICTURE 


LAUREL 


PARTY. 


lA  picture  lOlth  a wioval ; 
Don/t  eat  steak;  i tilth  a spoo 


and  on  the  Way  is  a third 


LAUREL 


As  Spanish  as  an  ovneLette ; 
las  full  of  bull  as  a bail  hlnvseif 


Disimbutect  Exclusively  by 


METRO 


PICTURES 

CORPORATION 


R 

A4/'  - ,’* 

| W ^M-'\rV 

SLv. 

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A, 

APACITY 
C ROWD/ 

warmly  greeted  and  enthusiastically 
applauded  the  Pi  rat  of  the 


WARNER  BROTHER/ 

Seven  Screen  Classic5 


W 


MmmMMU 

( Harry  PapP  Production  ) 

Featuring 

WE/LEY  BARRY 


II 


at  the 


CAPITOL  TH  EATR 

During  the  week,  of  SEPT. 24th. 

Read  the  critics  opinions  on 
the  following  pages 


CRITIC/  PRAfl/E 


! 'Moving  Picture  World.  •— 

"Rags  to  Riches'-Warner's  offer  a human  interest  knockout 
that  promises  gold  mine  for  exhibitors . Here's  a pro- 
duction that  is  that  big  and  that  promising  to 
warrant  cancellation  of  any  contract  in  order  to  show 
it  at  the  best  houses  anywhere. 

'Motion  Picture  JVews  •— 

Here  is  a photoplay  combining  all  the  elements  which  build 
smashing  returns  at  the  b ox- office  Don't  hesitate . Get 
this  picture . Then  take  your  money  to  the  b ank . 

Film  Doily  •— 

Barry's  latest  is  another  sure-fire  box-office  hit  that  you 
don't  want  to  miss.  Put  in  your  order  as  early  as  possible 
and  start  getting  them  interested  as  soon  as  you  are 
Sure  of  it.  You  can't  beat  this  for  clean  entertainment 
and  a really  " family " picture. 

Exhibitors  Trade  Deuiew*  *. — 

"Rags  to  Riches"  is  rare  entertainment  .It  a wholesome  dory 
a story  for  the  whole  blessed  family,  filled  with  laughs 
and  many  alternating  chokes.  A peach  of  an  audience  picture. 

New  York.  World  * — 

Here,  we  think,  is  a photoplay  of  rare  quality  combining 
fun,  Toman ce  , heart  interest  and  excellent  dramatic  com- 
position . See  "Rags  to  Riches!  It  is  highly  amusing  andO 
intelligently  Constructed . 

Evening  Journal  • — 

A more  delightful  and  wholesome  comedy  than  "Rags 
to  Riches"  the  principal  attraction  at  the  Capitol  Theatre, 
has  not  been  seen  in  New  YbrR  for  many  months. 

Morning  Telegraph  :■ — 

"Rags  to  Riches*  has  something  to  please  most  everybody  and 
ought  to  create  as  fine  a cinema  record  as  it  did  as 
a Speaking  Stage  production. 


October  14 , 1922 


1843 


*RA6/ 19  RICHIE/” 


'Mail  *— 

"Rags  to  Riches"is  a human  picture,  one  in  which  you  can 
warm  up  with  a personal  Peeling  toward  the  characters. 
It  is  interesting,  and  it  is  del ightPully  played  by  the 
cast  which  Wesley  Barry  heads . 

Globe  : — 

There  is  rarely  a dull  moment  and  this  is  due  both  to 
comic  incidents  introduced  and  capable  acting  . 

Telegram  : — 

An  interesting  picture  and  Wesley  Barry  is  its  juvenile  hero. 
The  Story  is  told  in  an  entertaining  and  human  manner. 

Herald. 

Barry's  best  Pilm  to  date  . 

i/lmerican 

Wesley  Barry  is  amusing  in  "Rags  to  Riches'dt  Capitol. 

Pojfc  • — 

"Rags  to  Riches"  brings  smiles  in  an  interesting  film 
at  Capitol. 

(San  • — 

Good  Entertainment.  The  clever  youth  is  surrounded 
by  a thoroughly  competent  cast . 

Times  ■— 

"Rags  to  Riches" has  a good  measure  oP  amusing  moments, 
which  are  due  to  Wesley  Barry. 

Hit'S  : — 

Rags  to  Riches"  is  rich  in  comedy.  The  Pilm  is  always 
interesting  and  amusing,  and  the  blending  oP  comedy 
and  adventure  mates  "Rags  to  Riches  "a  good  picture. 

1/ariety 

"Rags  to  Richesdpves  promise  oP  being  another  "School 
Days?  It's  a great  Pilm  Por  the  youngsters  and  an  amusing 
one  Por  their  elders.  A wholesome  picture  oP  this 
hind  deserves  support. 


1844 


Motion  Picture  New. 


NOTICE 

To  Authors,  Playwrights,  Agents  and 
Others  Negotiating  for  the  Screen 
Rights  of  Stories,  Books  and  Plays 


No  person  is  or  has  been  author- 
ized to  consummate  deals  for  stories, 
books  or  plays,  for  the  firm  of 
Warner  Brothers,  other  than  Jacob 
Wilk,  1476  Broadway,  New  York, 
or  ONE  of  the  Warner  Brothers. 


WARNER  BROTHERS 

1600  Broadway,  NewYork  City 


October  14,  1922 


1845 


VALUE 


C.  C.  BURR 

presents 

Johnny  Hines’  latest 


With 

JOHNNY  HINES  DORIS  KENYON 

ROBERT  EDESON  EDMUND  BREESE 
J.  BARNEY  SHERRY  EFFIE  SHANNON 


SURE  FIRE  FLINT! 


BIG  SURPRISE  AT  PLAYHOUSE. 

Saturday  night,  in  the  face  of  new 
opposition,  the  Playhouse  was  crowd- 
ed to  the  doors  to  see  Johnnie  Hines 
in  “Sure  Fire  Flint.”  It  was  a won- 
derful laugh-getter,  as  it  kept  the 
audience  in  laughter  throughout  the 
entire  seven  reels.  Then  the  sur- 
prise. Manager  Flagg  escorted 
1 Johnnie  Hines  himself  to  the  stage, 
where  the  people  were  given  an  op- 
portunity to  see  and  hear  him  in 
person,  and  from  the  comments  of 
the  audience  it  is  one  of'  the  best 
comedy  dramas  they  have  ever  seen. 
There  were  also  with  Mr.  Hines  the 
producer,  C.  C.  Burr,  Lester  Scott, 
general  sales  manager 


The  local  newspaper  reported  “the  picture  went  on  cold  and 

“warmed  the  house 

MASTODON 

Films,  Inc. 

C.  C.  BURR,  Pres. 

133  W.  44th  Street 
New  York.  N.  Y. 


DISTRIBUTED  BY 


DAVE  SEGAL 

Royal  Pictures,  Inc. 

1337  Vine  Street,  Philadelphia,  Pa. 
ROY  SEERY 

Associated  First  National  Pictures. 

S31  So.  Wabash  Ave.,  Chicago,  111. 

M.  A.  KLAUSNER 
Mountain  States  Film  Attractions, 
1525  Tremont  St.,  Denver,  Colo. 
FLOYD  BROWN 
The  H.  Lieber  Co., 

122  West  New  York  St..  Indianapolis.  Ind. 


A.  H.  BLANK  ENTERPRISES 
Des  Moines  Theatre  Bldg., 

Des  Moines,  Iowa. 

WM.  SKIRBOLL 
Skirboll  Bros.,  Gold  Seal  Prod. 

21st  & Payne  Sts.,  Cleveland,  O. 
LOUIS  HYMAN 

All-Star  Features  Distrib.,  Inc., 

209  Golden  Gate  Ave.,  San  Francisco,  Cal. 


SAM  MOSCOW 
Moscow  Films,  Inc., 

54  Broadway,  Boston.  Mass. 

DAVIS  & ALEXANDER 
Columbia  Film  Service,  Inc., 
119-121  Ninth  St.,  Pittsburgh,  Pa. 

J.  F.  CUBBERLEY 
F & R Film  Co., 

Loeb  Atcade  Bldg.,  Minneapolis.  Minn. 
SAM  Z1ERLER 

Commonwealth  Picture  Corporation, 

729  Seventh  Avenue,  New  York,  N.  Y. 


Foreign  Distributors — WM.  M.  VOGEL , 126  West  46th  Street f New  York  City 


1846 


THE  INTEREST 


Motion  Picture  News 


You  Have  Taken,  Mr.  Exhibitor,  As  Shown  By  Your 
Wired  Inquiries  In  Answer  To  Our  Announcement 
Of  The  Initial  Production  Of  This  Company 

“THE  MADONNA  IN  CHAINS” 

BY  EDWARD  0 WINGS  TOWNE 

Featuring 

E.  K.  LINCOLN 
MARTHA  MANSFIELD 
MRS.  RODOLPH  VALENTINO 
and  W.  H.  TOOKER 

Leads  To  A Statement  Which  Is  Pleasant  For  Us 
To  Make  — 

IV e thank  you  for  your  wires  requesting  dates  for  Amalgamated  Produc- 
tions and  the  same  have  been  forzvardcd  to  the  Franchise  holders  in  your  terri- 
tory. Their  names  we  will  announce  immediately  following  a General  Board 
meeting  which  will  be  held  in  New  York  City  October  eighth  and  ninth. 


The  Amalgamated  Exchanges 

OF  AMERICA,  Inc. 

An  Independent  Organization  Comprised 
of  Independent  Exchanges 


EXECUTIVE  OFFICES 
1540  Broadway  New  York  City 


A BOX-OFFICE  ATTRACTION  A MONTH  — 

LIFE  OF  AN  ACTRESS,  By  Langdon  McCormack— THE  FIRE  PATROL,  By  Harkins  and  Barber- 
SUNSHINE  OF  PARADISE  ALLEY,  By  Denman  Thompson— HER  FATAL  NIGHT,  By  Hal  Reid- 
LOST  IN  NEW  YORK,  By  Leonard  Grover— TOO  RICH  TO  MARRY,  By  Edward  Owings  Towne— 
LAND  OF  THE  LIVING,  By  Martin  J.  Harvey— DRIVEN  FROM  HOME,  By  Hal  Reid— IT’S  NEVER 
TOO  LATE  TO  MEND,  By  Chas.  Reade— EASY  MONEY,  By  Edward  Owings  Towne. 


STUDIOS 

New  Rochelle  Yonkers,  N.  Y. 


October  14,  1922 


1847 


ExniBii^RS 


i|||D^fe^;iin^p  the  — — 

i^HJiieefiises 

| In  - : 

Representative 
are  ploying 


Leads  you  can  well 
afford  to  follow 


Entire  Marcus  Loew  Circuit 
in  GREATER  NEW  YORK 
Entire  Stanley  Circuit 
in  PHILADELPHIA 
Entire  Ascher  Bros.*  Circuit 
in  CHICAGO 
Entire  A.  H.  Blank  Circuit 
in  IOWA 

Entire  Hostetter  Circuit 
in  NEBRASKA  and  IOWA 
J.  Lourie’s  Modern  and  Beacon  Theatres 
in  BOSTON 

Frank  J.  Rembusch’s  Theatres 
in  INDIANA 

Apollo  Amusement  Co.’s  Apollo  Theatr 
in  INDIANAPOLIS 
Friedman  Bros.*  Tower  Theatre 
in  ST.  PAUL 

Fred  Elliott's  Clinton  Square 
in  ALBANY 
E.  Croninshield’s  Bijou 
in  TROY,  N.  Y. 

W.  M.  Smith's  Rialto 
in  OKLAHOMA  CITY 
W.  A.  Abrahamson’s  Zelda  Theatre 
in  DULUTH,  MINN. 

John  Harwick's  Theatres 
in  the  PACIFIC  NORTHWEST 
McMahon  & Jackson  Lyric  Theatre 
in  CINCINNATI 

Southern  Enterprises’  Rialto  Theatre 
in  ATLANTA 

Jack  Partington’s  Granada 
in  SAN  FRANCISCO 
Merle  Davis*  Ansonia  Theatre 
in  BUTTE,  MONT. 

Walter  Read’s  Hippodrome 
in  CLEVELAND 
J.  H.  King’s  Crown  Theatre 
in  MOBILE,  ALA. 

Lovel’s  Columbia  Theatre 
« in  PROVO,  UTAH 


SifcleS: 


to  : 

ECORD  BREAKING  BUSINESS 


STATE  RIGHTS  EXCHANGES 

are  seldom  offered  a production  ideally  suited  to  their  needs. 

Such  an  attraction  may  be  recognized  by: 

A box-office  title  that  combines  seat-selling  power  with  exploitation  possibilities. 
A fast-moving,  true-to-life  story  that  begins  like  a squall  at  sea  and  ends  like  a 
tornado. 

A dainty,  sympathetic  star  whom  the  girls  will  like  and  the  boys  will  love — 

A well-balanced  cast,  striving  with  each  other  to  contribute  to  the  picture 
rather  than  to  “ steal  the  lens.” 

A line  of  dynamic,  colorful  posters  that  definitely  promise  entertainment — 

THAT’S  AN  HONEST  DESCRIPTION  OF 


Marjorie  Payne 

in 

“BEWARE  OF  THE  LAW!” 


The  Picture  With  a Wallop  Like  An  Officer's  Club 
IT  WILL  MAKE  MONEY  FOR  EVERYBODY  WHO  TOUCHES  IT 

STATE  RIGHTS  EXCHANGES 
Wire — Write — Radio 

JAWITZ  PICTURES  CORPORATION 

729  Seventh  Avenue  Bryant  9444  New  York  City 


Charlie  Chaplin  Comes 
Out  with  The  Statement— 

“ ‘Remembrance’  is  the  most  human  picture  I 
ever  saw/’ 

Holds  “Remembrance” 
for  Second  Week! 

Fred  Miller,  California  Theatre,  Los  Angeles  an- 
nounces that  this, first  of  Goldwyn’s  Big  Pictures 
has  merited  extra  run* 

CAPITOL,  New  York 
Opens  “Remembrance”  to 
Enormous  Business 

Monday  Matinee  made  a new  house  record* 

Bankers’  Convention  Attends 
“Remembrance”  in  Body  at  Capitol 

The  American  Bankers’  Association,  now  hold- 
ing their  convention  in  New  York,  bought  the 
entire  house  for  Tuesday  evening. 

the  first  of 

Book  Rupert  Hughes’  "Remembrance”—  GOLDWYN’S  20 


TURE 


This  is  it.  Five  reels  of  romantic  adventuring 
along  the  boulevards  of  Paris.  » 

The  posters  match  the  sparkle  of  the  action. 
Exploitation  and  advertising  copy  in  the  cam- 
paign book  like  this:  . .£ 

SMART  as  a gown  designed  by  Poiret. 
INVITING  as  a demoiselle’s  wink. 

SPICY  as  a whispered  scandal. 

What  a play  you  can  make  on  “One  Night  in 
Paris” ! 


Old  bey  Bluebeard  may  have  been  the  original 
lady-killer,  but  cur  hero  could  knock-’em-dead, 
too ! • 

In  Paris — home  of  pleasure  and  play,  beauty  and 
lure — with  girls,  girls,  everywhere. 

Until  it  got  t«  be  too  much  of  a good  thing. 

So  he  ran  away — straight  into  the  arms  of  the 
only  girl  he  ever  really  wanted  to  marry.  ^ 

You’ve  been  looking  for  a novelty  feature.  Un- 
usual, enticing,  possessing  the  appeal  which  gets 
attention  and  attendance. 


Boulevard  and 


Physical  Distributors 

Pathe  Exchange 


HMRI 


PLAYGOERS  PICTURES 


? 


RESEATS 


NOBLE  JOHNSON 

P RO  O O CT  IONO 


A Western  enriched  with  a deeper  human 
interest  than  usual. — Moving  Picture 
World. 

Well  done  and  creates  good  thrills. — 

Exhibitors  Trade  Review. 

An  appealing  feature  is  the  REAL  horse 
riding. — Motion  Picture  News. 

A Western,  through  and  through,  but  pro- 
duced with  all  the  skill,  the  plot  development 
and  care  lavished  upon  a big  drawing  room 
drama  or  domestic  life  story. 

Add  to  this  the  thrills,  with  wonderful  scenic 
backgrounds  and  here  is  A picture. 

Bill  Patton,  Noble  Johnson  and  Beatrice 
Burnham. 


Presented  by 

HAL  ROACH 


Through 

ASSOCIATED  EXHIBITORS 

Arthur  S.  Kane,  President 


HAROLD  LLOYD 


IN 


“GRANDMA'S  BOY 

His  Record- Wrecking  5 Reel  Riot 

WEEK  OF  OCTOBER  1st 


if 


Is  Now  In 


2nd 

2nd 

2nd 

2nd 

2nd 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 


Week Old  Mill  Dallas 

“ Garden  and  Fox  American Paterson,  N.  J. 

“ Majestic Hartford,  Conn. 

“ Plaza San  Diego,  Cal. 

“ E.  Liberty  Cameraphone Pittsburgh,  Pa. 

“ Loew’s  State  New  York  City 

“ Loew’s  Metropolitan  “ “ 

“ Loew’s  American “ “ 

“ Palace Pt.  Richmond,  N.  Y.  C. 

“ Carman  Philadelphia 

“ Germantown  

“ Palace  Wichita 

“ Palace  Ft.  Worth 

“ Bijou  Richmond,  Va. 

“ Hoyburn Evanston,  111. 

“ Auditorium  South  Bend,  Tnd. 

“ Allen  Cleveland 

“ , Capitol  Oklahoma  City 

“ .Palace  Memphis 

“ Pantages  Salt  Lake  City 

“ ..Rialto  Missoula,  Mont. 

“ ....... .Grand Irvin,  Pa. 

“ Dixie Fairmont,  W.  Va. 

“ Lyric  Butler,  Pa. 

“ Alhambra  Stamford,  Conn. 

Ten  Eyck  Orpheum Trenton,  N.  J. 

“ lefferson  Charlottesville,  Va. 

Home  Washington,  D.  C. 

• Grand Long  Branch,  N.  J. 

“ Opera  House  Bayonne,  N.  J. 

Liberty Jersey  City 

‘ Belmar Belmar,  N.  J. 

Manasquan  Manasquan,  N.  J. 

11  Strand jersey  City 

Liberty  Corning,  N.  Y. 

Jackson  Park  Chicago 

Lyric  Mt.  Vernon,  0. 

Strand  New  Phila.,  O. 

Strand  Hastings,  Neb. 


1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 

1st 


Week Gilbert  Beatrice,  Neb. 

“ Empress  Kearney,  Neb. 

‘4  Monroe  Monroe,  Wis. 

“ National  Mexia,  Tex. 

“ Crystal San  Angelo,  Tex. 

“ Arsenal St.  Louis 

“ Strand  St.  Charles,  Mo. 

“ Rialto  Jacksonville,  111. 

“ Majestic  Chillicothe,  O. 

“ Cozy  *. Henrvetta,  Okla. 

“ Orpheum Okmulgee,  Okla. 

“ Pastime Woodward,  Okla. 

“ Gem  Blytheville,  Ark. 

“ West  End Santa  Ana,  Cal. 

“ Exeter  Exeter,  Cal. 

“ Lincoln  Oakland,  Cal. 

“ Coliseum San  Francisco 

“ Sequoia  Sacramento 

“ ^Columbia  Rexburg,  Ida. 

“ Sunnyside  Portland,  Ore. 

“ Eugene  Eugene,  Ore. 

“ Liberty  Oregon  City,  Ore. 

“ . .La  Petite Ocean  Park.  Cal. 


Has  Finished 


19  Weeks Symphony  Los  Angeles 

Heilig  Portland,  Ore. 

Bijou  and  Capitol Atlantic  City 

Strand  San  Francisco 

1 Roosevelt  Chicago 

Park Boston 

Apollo  Indianapolis 

‘ Temple  Toledo 

\ Mark-Strand  New  York  City 

Alamo  Louisville 

Grand  Pittsburgh 

Castle  Chicago 

Sun  Omaha 

‘ Liberty  Seattle 

Main  Uniontown,  Pa. 


Playing  to  Capacity  Business  in  Every  House 


Physical  Distributors 

Pathe  Exchange,  Inc. 


Foreign  Representative 

Sidney  Garrett 


1362 


Motion  Picture  N e zi 


lTl 

s 


Oh, 


eatres  which 
know  the  value  of  these 


Box  Office  Titles 


Don't  Doubt  Your  Wife 

By  and  mu  Leah  Baird 


When  Husbands  Deceive 

By  mu  Leah  Baird 


When  the  Devil  Drives 

By  and  wi(h  Leah  Baird 


Physical  Distributors  h 


Pathe  Exchange 

INC 


P R ES  E NTED  By 
ARTHUR  F.  BECK. 

Associated  Exhibitors 


ARTHUR  S.  KANE  . president 

FOREIGN  REPRESENTATIVE— 
MONEY  GARRETTS 


U.  B.  O.  Circuit 
Loew  Enterprises 
Park 
Strand 

Clinton  Square 
Aldine 
Hippodrome 
Cameraphone 
Strand 
Woodlawn 
Madison 
Circle 
Gifts 
Circle 
Empress 
Smith’s 
Pantages 
Orpheum 
Rivoli 
Strand 
Hippodrome 
Clune’s  Broadway 
Portola 
Pantages 
Winter  Garden 
Ansonia 


Greater  New  York 

Greater  New  York 

Boston 

Providence 

Albany 

Philadelphia 

Baltimore 

Pittsburgh 

Erie,  Pa. 

Chicago 

Detroit 

Cleveland 

Cincinnati 

Columbus 

Omaha 

Indianapolis 

Kansas  City 

Fort  Wayne 

Denver 

Denver 

Sacramento 

Los  Angeles 

San  Francisco 

Salt  Lake  City 

Seattle 

Butte 


October  14,  1922 


1863 


DAVID  BELASCO FLO  ZIEGFELD  — LEE  SHUBERT 
A.  L.  ERLANGER  — C.  B.  DILLINGHAM, 

SAM  HARRIS S.  L.  ROTHAFEL, 

ARTHUR  HOPKINS —JOHN  RINGLING 


All  Know  the  Box  Office  Value  of  Great  Names 


because  they  built  their  astounding  success  as  showmen  by  the  skilful  exploitation  of  great  stars 
— THEY  KNOW  STARS  DRAW  MONEY  — THAT  THE  PUBLIC  IS  INTERESTED 
FIRST  OF  ALL  IN  BIG,  COLORFUL  PERSONALITIES  — IN  THE  GREAT  STARS 
WHOSE  NAMES  BLAZE  IN  ELECTRIC  LIGHTS  FROM  THE  THEATRES  OF  THE 
NATION. 

You  can  BUILD  YOUR  SUCCESS  as  a showman  in  the  same  way  by  booking  SOLID  the 
greatest  single  reel  novelty  available  today 


HERE  ARE  SOME  OF  THE  GREAT  STARS 
it  brings  to  your  theatre 

AL  JOLSON  RAYMOND  HITCHCOCK  FRANCIS  WHITE 

EDDIE  CANTOR  VAN  AND  SCHENCK  WILLIAM  FAVERSHAM 

ETHEL  BARRYMORE  MARJORIE  RAMBEAU  CHARLOTTE  GREENWOOD 

and  a prodigious  assemblage  of  others 


- NO.  13  OF  THIS  RATTLING  SERIES  CONTAINS  . 

Ethel  Barrymore  and  Nora  Bayes  at  a charity  bazaar  ; Van  and  Schenck  in  ball  game ; 
scenes  from  “ The  Torch  Bearers,”  Broadway  farce  smash  ; circus  stunts  at  Coney  Island  ; 
Tornello,  Broadway  beauty  artist,  reveals  secrets  of  his  art ; Ula  Sharon,  Jack  Hazzard,  John 
Murray  Anderson,  creator  of  the  Greenwich  Village  Follies,  and  other  striking  personalities 
of  the  show  world. 


SEE  THIS  ONE  AT  YOUR  NEAREST 
F.  B.  O.  EXCHANGE  AND  YOU’LL 
BOOK  THE  ENTIRE  SERIES 


Film  Booking  Offices  of  America,  Inc. 
Executive  Offices,  723  Seventh  Avenue, 
New  York.  Exchanges  Everywhere 


1864 


Motion  Picture  News 


CYl 


2<l 


FAVORITE: 


STAR 

AND  SEMI- WEST! 


' W E UV  E WE&TEFtN 
I- WESTERN  FEATURES  OF  TWO  REELS  EACH 

Starr  mq' 

LILLIAN  GISH  - HARRY  CAREY  - BLANCH  SWEET 
HENRY  WALTHALL  - MAE  MARSH -LIONEL  BARRYMORE 

PersonaJ/u  Directed,  bu 

DAVID  W. GRIFFITH  AND  W. CHRISTIE  CABANNE 
The  first  six  arc  now  ready -The  second  six  will  be  reackj  November  15^ 

TO  BE  RELEASED  THROUGH  STATES  RIGHT  EXCHANGES 


«fT7L  iTSh'T 


MAE  MARSH  and  LIONEL  BARRYMORE 
" FATE  " 

Directed,  by  Griffith 


BLANCH  SWEET  and  HENRY  WALTHALL 
•a'TWO  MEN  OF  the:  DESERT" 
Directed  by  Griffith. 


HARRY  CAREY  AND  JACK  PICKFORD 

^"HEREDITY  " 

Directed  bu  Gritfith 

TOO  nprrj  'TCQni-rnre'Y  AMO  FURTHER.  PARTICULARS  ADDR.E  SS 

)k  INDEPENDENT  PICTURES  CORP.,  7 29  SEVENTH  AVE.  NEW  YORK  CITY  .Bargs 


0499 


BLANCH  SWEET amo  MAE.  MARSH 
•n" THE  SPIRIT  AWAKENED" 
Directed  by  Griffith 


LILLIAN  GISH  — HARRY  CAREY 
and  LIONEL-  BARRYMORE. 

in  GOLDano  GLITTER" 

Directed  by  Griffith. 


LILLIAN  PISH 
in"AN  INDIANS  LOYALTY' 

Directed  by  Gritfith. 


THESE  BOX  OFFICE  WINNERS 

were  selected,  from 
MORE  THAN  FIFTY  SUBJECTS  IN  WHICH 
THESE  STARS  APPEARED  AND  ARE 
ISSUED  UNDER.  THE  ORIGINAL  TITLE' 
BUT  RE-EDITED  AND  RE-SUBTITLE’ 


October  14,  1922 


1865 


STATE  RIGHT  BUYERS 

Start  the  Winter  Season 
with  Real 
Box  Office 
Attractions 


MURRAY  W.  GARSSC 

announces 

The  first  four  of  a new  series  of  twelve 

NICK  CARTER 

two  reel  features 

THE  SPIRIT  OF  EVIL 
UNSEEN  FOES 
THE  LAST  CALL 
A GAME  CMF  CRAFT 

Based  on  the  celebrated  "Nick  Carter  stories. 
Over  35,000,000  of  these  world  famous 
detective  stories  were  sold  in  book  form. 

FOR,  TERRITORIAL  RIGHTS 

wire  JOHN  J.GLAVEY 

MURRAY  W.  GARSSON , INC. 

522  FIFTH  AVE.  NEW  YORK  CITY. 
PHONE  VANDERBILT  8056. 


1866 


Motion  Picture  News 


"Yessir — here 
it  is!” 

If  you  had  a buzzer  on  your  desk — and  just  the  pressing  of  it — 
would  bring  in  an  assistant  who  would  rattle  off : — 

44  Yessir — here’s  the  picture,  date  of  release,  star,  di- 
rector, cast,  story! 

44  Here’s  what  the  reviewer  says  about  it — what  the  pro- 
ducer says  about  it — what  the  paper  is — how  other 
exhibitors  have  advertised  it — what  first  runs  it  had — 
what  its  box-office  percentage  is — etc.,  etc.,  etc.” 

Well — you’d  pay  a lot  for  that  service. 

* * * * 

Every  exhibitor  today  has  just  such  an  assistant. 

The  “NEWS”  BOOKING  GUIDE! 

Right  on  his  desk.  In  his  pocket  if  he  likes. 

And  right  at  his  elbow  a complete,  orderly  file  of  MOTION 
PICTURE  NEWS. 

It’s  a bookkeeping  index  to  all  the  booking  and  exploitation  service 
any  exhibitor  anywhere  needs  on  any  picture. 

He  can  be  without  press-books  or  any  other  such  aid  whatever. 

But  once  he  uses  this  unfailing  assistant  he’ll  never  trust  another. 

— And  lie  needs  no  other! 

* * * * 

The  October  issue  of  the  BOOKING  GUIDE  is  now  on  the  press 


October  14,  1922 


1867 


Storu  That  Offers  New  Complications' 


The  Exhibitor’s  Trade  Review  says:  “Kath- 
erine MacDonald’s  picture,  ‘ Domestic  Rela- 
tions,’ runs  along  like  a regular  double  header. 
At  all  times  the  audience  is  witnessing  the  do- 
mestic relations  in  the  rich  man’s  home  and 
close  after  follows  the  showing  of  similar 
happenings  in  the  less  elegant  home  of  the 
laborer.  The  story  offers  new  complications 
and  affords  good  entertainment.  Katherine 
MacDonald  does  well  and  looks  lovely.” 


Macdonald 

D°niestic  pelations 

by  Violet  Clarke  - " Chet  Withey 

Don’t  Miss  One  of  the  American  Beauty’s  Latest 


“ White  Shoulders  ” 

“ Heroes  and  Husbands  ” 
“ The  Infidel  ” 

Distributed  by  Associated  First 


“The  Woman  Conquers  ” 

“ The  Woman’s  Side  ” 

“ The  Beautiful  Liar  ” 

National  Pictures,  Inc.,  World 


Rights 


They  Held  it  Over  for  an  Extended  Run! 


Talmadge 


PLAYED  SECOND  WEEK 
TO  SATISFY  PATRONS 

r | ''HE  crowds  were  so  large  and  the  public 
so  enthusiastic  that  Guy  Wonders,  of  the 
Rivoli  theatre,  Baltimore,  was  forced  to  hold 
it  over  for  a second  week  to  satisfy  his  patrons. 

They  did  the  same  at  the  Mary  Anderson 
theatre,  Louisville,  Ky.,  and  other  cities. 

So,  get  ready  for  the  rush  and  keep  your 
dates  open  for  extra  days. 

CROWD  PHENOMENAL 
IN  A TEN  DAYS’  RUN 

Reports  from  Louisville  state:  The  en- 
gagement has  been  extended  to  io  days.  It  is 
no  exaggeration  to  state  that  the  business  done 
was  phenomenal.  There  was  unusual  oppo- 
sition, but  the  opposition  died  while  the  Tal- 
madge picture  kept  getting  stronger  daily. 


in  Q reeliS  aglow 
with  the  Wine  of  Life 


The  Eternal 
Flame " 


The  Drama  Magnificent ! 

Presented  by 
Joseph  M.  Schenck 

Adapted  by  Frances  Marion  from  Honore  de  Balzac’s 
“ La  Duchesse  de  Langeais  ” 

Photographed  by  Tony  Gaudio 
Personally  directed  and 
supervised  by  Frank  Lloyd 

Distributed  by  Associated 
First  National  Pictures,  Inc.-World  Rights 


Percentage 


SEVERAL  years  ago  this  paper  came  out  edi- 
torially in  favor  of  the  basic  principles  of  per- 
centage playing. 

We  added,  too,  the  argument  that  advertising  must 
play  a prime  part  in  any  percentage  scheme. 

The  editorial  aroused  considerable  opposition  from 
exhibitors;  and  since  then  a number  of  resolutions 
against  percentage  playing  have  been  adopted  at  state 
and  national  conventions — unanimously  and  without 
discussion. 

The  main  objection — made  strenuously — by  the  ex- 
hibitor at  the  time  we  broached  the  matter  was  that 
the  producer  was  after  theatres  or  at  least  wanted  to 
pry  into  his  business;  consequently  the  exhibitor 
would  enter  into  no  agreement  that  would  make  him 
show  his  books. 

There  was  never,  however,  a cool-headed  and  spe- 
cific discussion  of  the  subject — though  we  frequently 

offered  our  pages  for  that  purpose. 

*■  * 

It  is  interesting  to  note  that  a similar  situation  ex- 
ists in  the  British  trade  at  this  date. 

The  September  issue  of  the  Kinematograph  says 
editorially: 

“ As  lately  as  twelve  months  ago,  anyone  who  had 
suggested  that  Percentage  was  ever  likely  to  be  gen- 
erally employed  in  this  country  would  have  been 
written  down  a very  careless  student  of  Trade  develop- 
ments. Even  today,  the  word  has  only  to  be  men- 
tioned at  C.  E.  A.  meetings  to  create  so  violent  a 
reaction  of  opposition  and  contempt  as  to  prevent  any- 
thing like  a full  discussion  of  the  principle.  We  be- 
lieve, nevertheless,  that  Percentage  will  eventually 
become  a live  issue  within  a much  shorter  time  than 
its  present  unconditional  opponents  imagine,  and  if 
eventually  it  finds  acceptance  in  the  Trade,  it  will  be 
at  the  instance,  not  of  distributors  anxious  for  bigger 
profits,  but  of  exhibitors  desirous  to  show  the  best  films 
on  the  market  on  terms  which  will  allow  them  to  re- 
tain a reasonable  proportion  of  the  money  which  the 
films  bring  to  the  pay-box. 

“ This  may  sound  a wild  prophecy  at  a moment 
when  the  exhibitor’s  problem  is  simply  to  make  ends 
meet,  and  when  he  is  much  more  concerned  to  get 
cheaper  films  than  to  contemplate  a possible  increase 
in  the  price  of  programs,  but  the  reason  is  not  hard  to 
find  if  one  looks  a little  below  the  surface  of  the  Trade 
situation.” 


The  British  situation  has  become  acute  because  of 
the  special  showings  given  big  pictures  in  special 
theatres. 

“ The  Exhibitor,”  says  the  Kinematograph,  “ thinks 
the  flat  rates  demanded  for  supers  exorbitant;  the  dis- 
tributor thinks  the  theatre  man  is  trying  to  get  the 
masterpiece  at  the  price  of  a fill-up. 

“ There  is  only  one  way  out  of  the  deadlock  that  we 
can  see  apart  from  the  policy  of  direct  exhibition.  It 
is  percentage.” 

* * * 

In  the  same  issue  H.  D.  Wood,  a seasoned  show- 
man, says : 

“ There  are  many  sides  to  the  sharing  principle, 
for  and  against.  I do  not  advocate  it  as  a general  rule, 
because  I think  it  is  better  for  the  exhibitor  to  make 
up  his  mind  what  he  will  pay  for  a film  and  finish 
with  it.  But  there  are  some  films  which  one  should 
like  to  run  but  cannot  do  so,  on  account  of  the  price 
asked  by  the  renter.  It  is  such  cases  as  these  that  make 
one  think  that  it  would  be  worth  while  playing  on 
the  percentage  basis.  Providing  your  theatre  is  capa- 
ble of  taking  the  big  money  in  the  town,  I am  inclined 
to  think  that  the  renters  handling  the  super  stuff  would 
be  willing  to  share  with  you,  so  long  as  they  were  sure 
of  a straight  deal,  and  if  the  percentage  scheme 
was  tried  out  it  may  be  possible  that  the  renters  would 
find  out  exactly  what  their  super-films  were  really 
worth.  Which,  in  the  long  run,  would  cause  them 
to  rearrange  their  ideas  on  the  exhibition  value  of 
any  given  film.” 

* * * 

In  this  country  percentage  is  going  steadily  ahead. 
Like  the  flat  rental  system,  it  has  its  evils;  it  is  also  a 
buyer  and  seller  proposition  and  the  regular  buyer 
and  seller  troubles  arise.  But  basically  it  is  sound. 
It  establishes  picture  values  at  the  only  point  where 
values  can  be  established — and  that  is  at  the  box  of- 
fice. It  goes  far  to  eliminate  the  distrust  and  animosi- 
*-’es  and  recriminations  that  poker  game  rates  always 
bring  about.  It  is  cooperative  and  that  noint  alone 
nuts  it  at  the  very  basis  of  the  healthy  progress  of  an 
industry  that  has  become  a big  and  basic  one. 


VOL.  XXVI 


OCTOBER  14,  1922 


No.  16 


18/0 


Motion  Picture  News 


REX  INGRAM'S  recently 
completed  motion  pic- 
ture, “ Trifling  Women,” 
succeeded  “ The  Prisoner  of 
Zenda  ” at  the  Astor  theatre 
last  Tuesday  night.  Two  fac- 
tors— public  demand  for  a 
view  of  Mr.  Ingram’s  latest 
production,  and  stipulations  in 
contract  for  the  theatre — have 
influenced  Metro  to  present 
the  picture  for  an  engagement 
limited  to  four  weeks. 

A large  and  appreciative  au- 
dience, representative  of  the 
screen,  the  stage  and  society, 

attended  the  premiere — an  audience  comprising  such  celebri- 
ties as  David  Warfield,  Richard  Barthelmess,  Hope  Hamp- 
ton, Raymond  Hitchcock,  Doraldina,  Betty  Blythe,  Anita 
Stewart,  Hugo  Ballin,  Mabel  Ballin,  Paul  Scardon,  Mary 
Hay  and  Rodolph  Valentino.  The  theme  of  “Trifling 
Women  ” is  aptly  implied  in  the  title;  it  is  a drama,  singu- 
larly weird  and  sinister  in  places,  of  the  sort  of  woman  who 
takes  all  from  the  men,  and  gives  nothing  in  return. 

The  new  Ingram  picture  brings  to  the  screen  again  many 
of  the  players  who  became  so  extensively  liked  for  their 
appearances  in  “The  Prisoner  of  Zenda,”  and  “The  Four 
Horsemen.”  In  the  leading  woman’s  role — incidentally  the 
play  is  unique  in  having  but  one  feminine  character — is  Bar- 
bara La  Marr,  the  Antoinette  de  Mauban  of  “ The  Prisoner 
of  Zenda.”  The  director’s  most  recent  screen  discovery, 
Ramon  Navarro — the  dashing  “ Rupert  of  Hentzau  ” in  “ The 
Prisoner  of  Zenda  ” — has  an  important  role  in  “ Trifling 
Women.”  Lewis  Stone,  who  also  appeared  in  a prominent 
role  in  the  Anthony  Hope  story,  is  in  the  new  feature,  while 
Pomeroy  Cannon,  the  lusty  Madariaga  of  “ The  Four  Horse- 
men,” is  also  in  the  cast.  Others  include  Edward  J.  Con- 
nelly, Hughie  Mack,  Gene  Pouyet,  John  George,  Jesse  Wel- 
don and  Hymen  Binunsky. 

The  locale  of  the  picture  is  France  and  the  time  the  present 
and  that  period  in  the  past  when  men  carried  rapiers  beneath 
black  cloaks.  The  story,  scenario  and  staging  are  all  Mr. 
Ingram’s  work.  m # m 

GEORGE  EASTMAN  played  host  to  Will  H.  Hays  and 
Courtland  Smith  this  week  on  the  occasion  of  a visit  of  the 
two  M.  P.  P.  D.  A.  executives  to  the  Eastman  stronghold  at 
Rochester,  N.  Y.  Mr.  Hays  and  Mr.  Smith  left  New  York  on 
their  up-state  trip  on  Wednesday  evening  and  spent  Thursday 
as  the  guests  of  the  manufacturer.  The  program  for  the  day 
included  an  inspection  of  the  great  Eastman  plant. 

# * # 

TJ/r  E are  going  to  envy  Mrs.  Sidney  Drew,  whose  artistic 
appreciation  of  what  represents  the  BIG  LANDSCAPE 
has  moved  her  to  take  up  her  permanent  residence  in  a villa 
near  Lake  Como,  Lombardy,  Italy.  Immediately  following  the 
completion  of  a six  month  vaudeville  tour  of  this  country,  Mrs. 
Drew  will  make  a special  eight  week  appearance  in  London, 
following  which  she  will  go  directly  to  Lombardy. 

• * * 

PARAMOUNT  is  feeling  highly  elated  over  “ The  Old 
Homestead,”  which  can  be  truly  put  down  as  another 
milestone  in  the  picture  industry.  The  exhibitor  may  read 
the  review  in  this  issue  of  the  News.  He  will  agree  with  the 
verdict  rendered.  It  is  one  of  the  greatest  (if  not  the  great- 
est) audience  pictures  which  Paramount  or  any  other  com- 
pany ever  released.  All  the  technique  and  mechanics  of  mo- 
tion picture  production  have  been  used  to  make  it  a shining 
example  of  the  silent  drama.  All  the  vital  elements  which 
have  made  Denman  Thompson’s  play  so  endurable  have 
been  retained.  And  Theodore  Roberts  as  Uncle  John  Whit- 
comb gives  the  greatest  performance  of  his  long  and  varied 
career. 


When  such  a picture  comes 
along — who  is  it  that  dares 
stand  up  and  inquire — “What’s 
Wrong  with  the  Movies?” 

* * * 

EXHIBITORS  in  Canada  are 
optimistic  according  to  Vin- 
cent J.  McCabe,  Canadian  Man- 
ager for  First  National,  who  is 
in  New  York  looking  over  the 
market.  He  tells  us  that  the  busi- 
ness outlook  in  the  Dominion  is 
bright,  and  that  exhibitors  in 
some  instances  are  paying 
higher  prices  than  ever  before, 
and  making  more  money.  What 
a contrast,  such  optimism,  to  what  was  uttered  a year  ago, 
when  nearly  everyone  indentified  with  motion  pictures  was  reg- 
istering black  despair. 

# * * 

TI/'ITH  all  the  ado  that  is  being  made  over  the  Bankers ’ 
' Convention  and  the  World  Series  we  must  not  overlook 
the  fact  that  Doug  and  Mary  are  here.  The  stars  dropped  into 
New  York  and  the  Ritz-Carlton  Tuesday  after  an  extensive  trip 
through  Canada.  They  will  remain  a month,  Doug  to  begin 
U'ork  getting  his  mammoth  picture  ready  for  presentation, 
ivhile  Mary  looks  over  the  Fifth  Avenue  shops. 

# % 

EVERY  now  and  then  a producer  comes  forward  with  an 
earnest  expression  that  the  screen  needs  new  faces — 
that  the  public  has  become  tired  of  the  “ favorites  ” who 
bob  up  in  every  other  picture.  Well,  Rex  Ingram  has  been 
following  their  advice  for  some  time.  Valentino  appeared  on 
the  screen  for  several  years,  but  it  took  the  Metro  director 
to  discover  him.  What  of  Alice  Terry?  And  now  he  pre- 
sents Ramon  Navarro  and  Barbara  La  Marr  as  his  newest 
discoveries. 

This  fellow  Navarro  made  his  first  impression  in  Ingram’s 
“ The  Prisoner  of  Zenda.”  Miss  La  Marr  had  her  first  big 
role  in  the  same  picture.  And  in  the  director’s  newest  opus, 
“ Trifling  Women,”  they  have  the  most  important  positions, 
Navarro  seems  to  be  a distinct  “find.”  He  has  screen  per- 
sonality, poise,  manliness  and  is  of  the  same  general  appear- 
ance as  Valentino.  Even  at  this  early  day  he  is  beginning 
to  make  an  impression.  Another  year  and  Rodolph  may  have 
to  watch  his  step.  Miss  La  Marr  is  a very  arresting  type. 
Watch  her  and  see  if  she  doesn’t  scale  the  heights  to  stardom 
before  next  year’s  harvest  moon. 

* * * 

OW  are  you  going  to  differentiate  between  two  editors 
whose  mail  is  continually  reaching  the  wrong  desks  ? Here 
is  William  A.  Johnston,  editor  of  the  News,  being  confused 
with  William  Johnston,  editor  of  the  New  York  Sunday  World, 
simply  because  the  mail  is  misdirected.  Perhaps  the  carriers 
think  the  A stands  for  Adipose  Tissue  instead  of  Allen,  since 
the  World  Johnston  is  a rotund  man  who  tips  the  scales  at  250 
pounds.  He  is  now  writing  what  is  called  “ a masterpiece  of 
humor  ” entitled  The  Fun  of  Being  a Fat  Man,  published  by 
Little,  Brown  & Company.  William  A.  Johnston  may  some  day 
write  a book  titled  The  Fun  of  Being  Mistaken  for  a Fat  Man. 

* * * 

LYDE  COOK  recently  visited  “ Bonesetter  ” Reese  in 
Youngstown,  Ohio.  No,  he  wasn’t  suffering  from  a head- 
ache, just  a sprained  knee. 

# # # 

TI/’ ARREN  LEWIS  has  faded  out  of  the  picture  insofar  as 
publicizing  screen  stars  is  concerned.  The  erstwhile 
ITodkinson  press  agent  is  now  writing  “ copy  ” for  the  Shu- 
berts.  * , * 

ROBERT  L.  OWEN,  the  Senator  from  Oklahoma,  in  a 
speech  before  the  Senate,  September  14th,  declared  that 
there  is  no  danger  of  communism  or  bolshevism  in  America 


H 


October  14,  1922 


1871 


because  the  motion  pictures  alone 
would  make  it  impossible.  Senator 
Owen  emphatically  states  that  we 
should  encourage  in  every  way  pos- 
sible this  the  greatest  agency  ever 
conceived  by  man.  “ Moving  pic- 
tures,” says  this  Commoner  from 
Oklahoma,  “speak  a universal  lan- 
guage and  the  impressions  through 
the  eye  have  been  proven  to  be  over 
four  times  as  powerful  and  endur- 
ing as  the  impression  through  the 
ear  by  the  spoken  word.  Both  the 
States  and  the  Nation  should  mul- 
tiply the  vocational  reels  and  give 
them  free  circulation  as  a means  of 
multiplying  the  productive  powers 
of  the  people.  It  would  be  the  most 
valuable  investment  ever  made  by  a 
government.” 

This  expression  uttered  by  one  of 
our  lawmakers  is  indicative  of  the  potent  force  of  the  screen 
in  establishing  itself  as  a power  for  “ government  of  the  peo- 
ple, by  the  people,  for  the  people.”  It  is  high  time  that  some 
of  our  would-be  serious  thinkers  who  scoff  at  the  screen 
should  stop  their  vituperative  attacks  and  accept  the  screen 
as  one  of  the  highest  mediums  of  expression.  It  is  here  to 
stay  and  it  covers  such  a wide  field  with  its  instructive  and 
entertaining  possibilities  that  anyone  attempting  to  defame 
it  makes  himself  ridiculous. 

* * * 

THEY  are  doing  a lot  of  talking  in  England.  Rudyard  Kip- 
ling and  Lloyd-George  have  had  their  say.  Now  Matheson 
Lang,  an  actor  of  parts  for  both  stage  and  screen,  rises  to  re- 
mark that  “ regular  stage  work  is  the  best  preparation  for 
film  acting.”  This  announcement  clashes  with  what  D.  W.  has 
often  expressed — that  with  the  voice  silenced  stage  experience 
cuts  no  figure. 

^ 

D ICIiARD  STANTON,  following  a long  affiliation  with  Fox 
-**•  Film  Corporation,  took  a pleasure  trip  to  Europe,  came 
back,  gathered  a crew  and  went  over  again,  to  make  pictures. 
After  an  absence  of  almost  a year,  Mr.  Stanton  returned  this 
week,  expressing  all  good  wishes  for  the  continuation  of  success 
of  production  in  Europe,  but  stating  that  the  Statue  of  Lib- 
erty looks  better  to  him  coming  in  than  it  ever  will  again, 
going  out. 

# # # 

t T must  have  taken  a good-sized  van  to  move  Ernest  Ship- 
man’s  papers  and  things  from  44th  Street  to  Fifth  Avenue, 
where  he  is  now  located  in  the  Strauss  Building.  He  repre- 
sents thirteen  Canadian  film  enterprises,  and  one  of  Italy. 
The  papers,  contracts,  telegrams,  et  al  are  in  charge  of  Claude 

H.  MacGowan,  the  New  York  manager. 

* # # 

FELIX  ORMAN  of  London  has  something  to  say  about 
screen  and  stage  acting,  too.  He  fully  believes  that 
acting  before  a camera  is  infinitely  more  difficult  than  acting 
on  the  stage.  “ The  artist  in  the  theatre  has  his  lines,  the 
music  and  fascination  of  his  voice,  the  magic  of  his  person- 
ality in  himself  being  there,  besides  the  stimulating  influence 
of  the  audience.  The  studio  actor  has  none  of  these  helps 
or  influences ; there  is  no  audience ; there  is  no  voice.  He  is 
called  upon  to  concentrate.  And  the  camera  is  relentless.” 
Mr.  Orman  is  very  careful  to  point  out  that  he  is  speaking 
of  the  type  which  really  stands  out  as  art.  Here  is  a true 
champion  of  the  silver  sheet  and  its  art.  We  stand  up  and 
sing  “ Rule  Britainia  ” for  he  obviously  must  have  been 
thinking  of  Norma  Talmadge,  Mary  Pickford,  Barthelmess, 
Theodore  Roberts,  John  Barrymore,  Lillian  Gish,  Lloyd, 
Peters,  Walthal  and  Ray — Americans  all — to  say  nothing  of 
two  artists  born  in  England  who  now  call  this  country 
HOME — Arliss  and  Chaplin. 


D.OROTHY  FARNUM,  long  iden- 
tified with  Whitman  Bennett 
productions,  has  left  for  the  West 
Coast,  where  she  will  adapt  a story 
for  Marshall  Neilan.  Since  Miss  Far- 
num  has  only  been  ‘ ‘ loaned  ’ ’ for  the 
one  assignment,  she  expects  to  return 
to  New  York  in  December. 

'<■?  ^ -X- 

OTRAIGHT  from  the  Golden  Gate 
^ has  come  Eugene  Roth  to  see  what 
Gotham  has  to  offer  in  celluloid. 


H 


Smyrna  conflagration  from  “ frame  ” of  a film  shot  by  George 
Ercole,  for  Pathe  News. 


ERE’S  the  low-down  on  some 
screen  monickers : Kalla 

Pasha  was  baptized  Joseph  Richards. 
The  Beery  brothers  will  answer  to 
the  name  of  Bierce.  Shannon  Day 
was  known  as  Sylvia  Deitz  in  her 
Ziegfield  days.  Martha  Mansfield 
was  called  Martha  Ehrlich  when  she 
The  family  name  of  Viola  Dana  and 
When  Mary  Miles  Minter  played 


graced  the  Follies. 

Shirley  Mason  is  Flugarth. 
with  Bill  and  Dustin  Farnum  she  was  known  as  Juliet  Shelby. 
Lila  Lee  will  tell  you  that  the  family  monicker  is  Apfel,  June 
Caprice  was  known  up  Boston  way  as  Betty  Lawson.  The 
family  name  of  Theda  Bara  is  Goodman.  Kid  McCoy  will 
tell  you  that  he  votes  as  Norman  Selby.  Franklyn  Farnum’s 
real  name  is  James  Smith. 

>k  ^ ^ 

THOMAS  BRIERLEY  has  a big  task  to  accomplish  and 
he  must  feel  highly  elated  to  be  loaned  by  the  Christie 
people  to  the  Actor’s  Fund  of  America.  The  art  director  will 
build  the  sets  for  “ A Midsummer  Night’s  Dream  ” which  is 
to  be  staged  in  the  Hollywood  Bowl,  today,  for  the  Fund. 
Under  the  direction  of  Frederic  Sullivan,  the  settings  will 
cover  the  entire  natural  hillside  and  valley  facing  the  bowl, 
the  natural  advantages  making  possible  the  most  elaborate 
presentation  of  the  popular  Shakespearian  play  which  has  ever 
been  staged.  And  they  talk  about  the  art  of  ancient  Greece ! 

* * * 


II 


I 


r IT II  exhibitors  swarming  into  Neiv  York  to  look  over  the 
latest  samples  in  celluloid,  we  would  advise  them  to  carry 
back  “ The  Old  Homestead,”  “ Timothy’s  Quest,”  “ Remem- 
brance,” “ Rags  to  Riches,”  “ The  man  Who  Played  God,” 
“ Grandma’s  Boy,”  and  “ The  Eternal  Flame.” 

* * * 

F there  is  one  actor  who  can  wear  a skipper’s  cap  and 
look  like  a true  son  of  the  briny  deep — that  actor  is  Harry 
Morey.  He  has  gone  to  Miami  to  play  as  a South  Sea  Island 
skipper  is  Rex  Ingram’s  “ The  Passion  Vine.” 


P. 


A.  POWERS,  president  of  Film  Booking  Offices  of  Am- 
erica, Inc.,  sails  for  Europe  today,  on  F.  B.  0.  business 
affairs  abroad. 


TPIOMAS  D.  SORRIERO  of  the  Strand  theatre,  Lowell, 
Mass,  was  a New  York  visitor  last  week,  stopping  at  the 

Astor. 

=&  # 

C(  HARLES  L.  STEPHENSON,  president  and  general  man- 
ager of  Stephenson  Attractions,  Ltd.,  Toronto,  is  in  New 
York  this  week  looking  over  impending  productions. 

* * * 

y 0 NEWS  has  reached  us  yet  from  the  Lyric  Theatre, 
where  the  Fox  picture  , “ A Little  Child  Shall  Lead 
Them,”  is  playing,  as  to  the  winner  of  the  title  contest. 
William  Fox  has  offered  a thousand  dollars  to  the  person 
whose  contribution  to  give  the  picture  a new  title,  is  best 
suited  to  the  subject  matter.  Doubtless  the  judges  are  still 
counting  the  ballots. 


1872 


Motion  Picture  New 


Court  Holds  Mary  Astor  Contract  Binding 

Harry  Durant’s  Contention  Sustained  Under 
Old  (<  Master  and  Man”  Act 


SUPREME  COURT  JUSTICE  McCOOK 
has  decided  that  Mary  Astor,  a seven- 
teen-year-old motion  picture  actress,  is 
legally  the  indentured  apprentice  of  Harry 
Durant,  and  has  sustained  a contract  e isting 
between  them  whereby  he  was  to  receive  25 
per  cent  of  all  salary  received  by  her  from 
the  time  her  weekly  salary  exceeded  $100.  The 
case  was  decided  in  accordance  with  the  anti- 
quated " Master  and  Man  ” act,  which,  accord- 
ing to  Philip  Wittenberg,  Durant’s  counsel, 
has  not  been  tried  since  1804. 

Durant,  who  is  an  official  of  the  I amous 
Players-Lasky  Corporation,  claims  to  have 
made  a fair  contract,  under  the  terms  of 
which  he  was  to  instruct  the  girl  and  develop 
her  as  a star. 

Mary  Astor’s  name  off  the  screen  is  Lucille 
Langhanke,  and  she  lives  with  her  parents  at 
44  West  Tenth  street,  New  Tork  City.  Her 
present  contract  is  said  to  call  for  $1,000  a 
week,  out  of  which  Durant  will  share  to  the 
extent  of  25  per  cent  on  $900. 

Mrs.  Langhanke  explained  the  indenture 
was  signed  by  the  girl's  father,  who  thought 
it  only  another  form  of  managerial  contract, 
because  he  believed  Durant  s connections  in 
the  picture  industry  would  provide  great 
opportunities  for  the  girl.  1 he  mother  con- 
tended that  no  instruction  had  been  given 
and  that  the  girl  had  already  been  schooled  in 
dramatic  technique  and  pantomime  before 
being  presented  to  Durant.  She  contended 
Durant  was  not  entitled  to  one-fourth  of  the 
girl's  salary  until  she  was  twenty-one  years 
of  age,  as  provided  for  in  the  agreement. 

In  sustaining  the  agreement  Justice  Mc- 
Cook’s decision  said: 

“ Plaintiff,  a minor  and  motion  picture 
actress,  has  sued  defendant,  a playwright  and 
motion  picture  producer  and  director,  for  the 
cancellation  of  a certain  agreement  between 
them  and  for  an  injunction  to  restrain  him 
from  asserting  the  same  as  a binding  obliga- 
tion or  interfering  with  plaintiff  in  the 
unrestricted  disposition  of  her  services. 

“ The  motion  before  the  Court  asks,  apart 
from  cancellation,  substantially  the  same  relief 
pendente  lite  as  that  prayed  for  in  the  com- 
plaint. 

“ The  instrument  under  consideration  is  on 
its  face  an  indenture  of  apprenticeship,  rea- 
sonable in  effect  and  in  form  complying  with 
the  statute.  The  plaintiff  claims  that  it  is  not 
such — indeed,  cannot  be,  because  it  does  not 
in  truth  concern  a trade  or  craft  nor  create 
the  relation  of  servant  or  clerk  in  any  profes- 
sion, trade  or  employment— but  is  at  most  a 
contract  of  agency,  voidable  by  the  infant 
plaintiff. 

“ In  my  opinion  the  art  in  which  the  defend- 
ant by  this  indenture  undertakes  to  instruct 
plaintiff  brings  the  agreement  within  Section 
120  of  the  Domestic  Relations  Law.  For  the 
rest,  the  best  that  can  be  said  of  plaintiff’s 
authorities  is  that  they  hold  (as,  for  example, 
the  English  case  of  James  vs.  Knauth,  26 
T.  L.  R.  240  Kings  Bench  Division)  it  may 
be  a question  of  fact  whether  the  minor  is  a 
servant  or  an  apprentice.  In  other  words,  if 
the  designation  or  description  of  plaintiff  as 
an  apprentice  is  a subterfuge  she  may  well 
be  entitled  to  the  relief  sought. 

“ With  this  viewpoint  it  becomes  essential 
to  examine  the  relations  and  acts  of  the 
parties,  as  bearing  upon  intention.  The 


Exhibitor  Builds  Good  Will 
by  Quizzing  Townsfolk 

AN  effective  good  will  builder  was 
used  recently  by  the  Grand  theatre, 
Thomasville,  Ga.,  as  described  by 
Hobson  S.  Johnson,  assistant  manager. 
The  white  population  of  Thomasville  is 
about  5,000,  and  Johnson  reports  the  plan 
as  having  been  remarkably  successful. 

The  cashier,  a popular  young  lady,  can- 
vassed every  white  family  in  town,  filling 
in  a blank  with  the  following  informa- 
tion: 

What  type  pictures  liked  best?  Mostly 
clean  drama.) 

Favorite  actors  and  actresses?  (Lead- 
ers were  Reid,  Valentino,  Norma  Tal- 
madge,  Gloria  Swanson,  Meighan  and 
Lloyd.) 

Do  you  like  comedies  or  news  pictures? 
(About  fifty-fifty.) 

How  many  in  family?  How  often  visit 
theatre?  (Varied  from  once  a month  to 
once  a week.) 

Do  you  like  music  with  pictures? 
(Yes.) 

Have  you  any  objections  or  sugges- 
tions to  make?  (Most  families  thanked 
girl  for  interest  shown.) 

Any  other  comment?  (Canvasser’s 
idea  of  their  sentiments.) 


qualification  of  defendant  to  act  as  instructor 
is  by  him  asserted,  with  supporting  proof,  and 
by  the  plaintiff  denied.  Defendant’s  failure 
to  instruct  plaintiff  is  alleged  in  the  moving 
papers,  while  the  answering  affidavits  tend  to 
prove  the  contrary.  None  of  the  relevant  facts 
set  forth  by  the  one  party  is  admitted  by 
the  other. 

“ I conclude  that  plaintiff  should  not  have 
the  relief  she  asks,  except  as  these  issues  may 
be  determined  favorably  to  her  after  a trial.” 

Harry  Durant  has  issued  the  following 
statement  in  part : 

“ The  question  at  issue  is  whether  or  not  a 
fair  contract  made  in  good  faith  by  all  parties 
concerned  shall  be  lived  up  to.  More  than 
that,  it  will  probably  establish  the  precedent 
whereby  legal  contracts  may  be  entered  into 
with  safety  by  theatrical  and  motion  picture 
producers  with  minors.  It  is  time  we  had 
something  of  the  sort.  Heretofore  producers 
and  managers  have  developed  and  established 
stars  who  were  under  age,  and  then  the  star 
could  he  taken  away  by  some  other  grasping 
producer. 

“ In  this  Mary  Astor  case,  the  ingratitude 
and  unfairness  of  the  parents  has  been  aston- 
ishing. They  brought  their  fourteen-year-old 
daughter  to  me,  unheard  of  and  unknown. 
Everyone  had  turned  her  down.  They  were 
poverty-stricken.  The  girl  had  great  pictorial 
and  photographic  values.  Moreover,  her  face 
had  a distinct  spiritual  quality,  a unique  type 
for  the  screen,  in  my  opinion.  I undertook 
to  put  her  over,  and  I have. 

“ Meanwhile,  I advanced  a good  deal  of 
money  to  keep  the  family  going  until  she 
began  to  earn  something.  I have  never  re- 
ceived a penny  for  the  money  I advanced, 
nor  have  I ever  received  a penny  due  me  from 
her  earnings. 

“ I even  gave  her  the  name  of  Mary  Astor, 
instructed  her  and  directed  her  work,  person- 
ally established  her  in  the  industry  by  pub- 
licity, made  her  a Broadway  star  entirely 


through  my  own  moving  picture  connections 
and  finally  secured  for  her  a contract  by  whie 
she  will  earn  $117,000  in  the  next  three  years 
All  this  has  been  accomplished  for  a fifteen 
year-old  girl  in  a little  over  one  year. 

“ The  judge  has  decided  it  was  a fair  con 
tract.  Whether  or  not  I was  qualified  t< 
enter  into  such  a contract  is  answered  by  th 
record  in  the  case,  which  has  affidavits  b,’ 
Marc  Klaw,  Lee  Shubert,  William  A.  Brady  t 
George  Melford,  Hugo  Riesenfeld,  Join 
Golden,  Sam  H.  Harris,  Edgar  Selwyn 
George  C.  Tyler  and  others,  which  stab 
specifically  that  I am  so  qualified. 

“ Furthermore,  the  trade  papers,  tin 
Authors’  League,  magazine  editors,  in  fact  i 
every  person  of  prominence  in  the  motiox 
picture  industry  knows  exactly  what  I had  t(  1 
accomplish  personally  in  order  to  teach  this 
girl  and  put  her  over  successfully.  It  couldn’i 
possibly  have  been  done  by  her  father,  Mr 
Otto  Langhanke.  Scores  of  prominent  peoph  | 
in  the  movie  world  and  a bushel  of  letters 
prove  the  contrary  beyond  question.” 

Ohio  Exhibitors  Relate 
Accomplish  men  ts 

Motion  Picture  Theatre  Owners  of  Ohio,  ir 
a pamphlet  just  issued,  call  attention  to  the 
purpose  of  their  organization,  their  aeeom-i 
plishments  and  future  prospects. 

The  purpose  of  the  organization  is  given' 
as  the  protection  of  its  members  against  the 
advances  of  opposing  forces  and  destructive ; 
elements  both  within  and  outside  the  industry.  I 

Among  the  accomplishments  are  an  in-  j 
creased  membership,  the  recall  of  passes  and : 
credentials  issued  by  the  former  censor  to  | 
volunteer  inspectors  throughout  the  state,  and  i 
the  completion  of  arrangements  between  the  I 
Division  of  Film  Censorship,  the  Cleveland 
and  Cincinnati  Film  Boards  and  the  organiza-  j 
tion  whereby  violations  are  reported  to  the 
headquarters  of  each  and  no  prosecutions 
take  place  unless  a breach  of  confidence  on 
cooperation  is  made. 

The  organization  is  preparing  now  for  con-j 
certed  action  before  the  State  Legislature  next  I 
January  against  all  forms  of  legislation: 
adverse  to  its  patrons  and  itself. 


Sydney  Cohen  Starts  Tour 
of  Middle  West 

A somewhat  extended  trip,  which  will  take 
in  a number  of  places  in  the  middle-west  and 
may  ultimately  be  made  to  reach  the  Pacific 
Coast,  has  been  arranged  by  President  Sydney 
S.  Cohen  of  the  Motion  Picture  Theatre 
Owners’  of  America. 

Mr.  Cohen  will  leave  New  York  on  tins 
tour  Saturday,  October  7th.  He  will  be  accom- 
panied by  M.  J.  O’Toole,  Chairman  of  the 
National  Public  Service  Committee;  President 
W.  A.  True,  of  the  Connecticut  Motion  Picture 
Theatre  Owners;  Mr.  M.  E.  Comerford, 
executive  head  of  the  Comerford  circuit  of 
theatres  and  a member  of  the  National  Board 
of  Directors,  and  others. 

The  itinerary  of  the  party  will  include  state 
conventions  of  Motion  Picture  Theatre  Owners 
in  different  states  and  meetings  with  Exhibitor 
Organizations  in  many  of  the  large  centers. 


October  14 


1922 


1873 


Berlin  Faces  Exhibitor  Strike  in  Tax  War 

Houses  May  Be  Closed  in  Protest  Against  50% 

Levy  on  Receipts;  Distributors  Back  Move 


By  Jerome  Lachenbruch 

A CONCERTED  action  by  the  Berlin 
Association  of  Film  Distributors  and 
the  Association  of  Theatre  Owners 
threatens  to  close  all  German  motion  picture 
theatres  unless  the  government  decides  to  re- 
duce the  high  amusement  tax  which  the  the- 
atres are  compelled  to  pay.  At  the  present 
time  this  tax  amounts  to  fifty  per  cent  of 
the  gross  receipts,  which,  together  with  in- 
creased cost  of  electric  light,  increased  wages 
and  other  expenditures,  makes  it  difficult  for 
theatre  owners  to  show  pictures  at  a profit. 

Recently  the  government  of  the  state  of 
Bavaria  reduced  the  amusement  tax  for 
cinema  theatres  to  thirty  per  cent,  and  the 
motion  picture  theatre  owners  in  the  other 
German  states  are  demanding  a similar 
reduction. 

The  American  M.  P.  T.  0.  may  learn  from 
its  German  counterpart  which  is  in  complete 
alliance  with  the  Association  of  Distributors. 
So  close  is  their  understanding  that  the  Dis- 
tributors have  refused  to  deliver  pictures  to 
any  theatre  owner  who  opens  his  theatre  in  de- 
fiance of  the  agreement  of  the  theatre  owners 
to  launch  a protest  strike  and  close  their  the- 
atres either  for  one  day  or  indefinitely.  The 
duration  of  the  strike  has  not  yet  been  decided 
upon. 

All  the  theatre  owners  are  incensed  not  only 
because  of  the  large  amusement  tax  which 
cannot  be  entirely  passed  on  to  their  patrons, 
but  also  because  of  the  fact  that  their  plea 
to  state  their  case  has  been  ignored  by  the 
civic  authorities.  Recently  a delegation  from 
the  Association  of  Motion  Picture  Theatre 
Owners  of  Berlin  visited  the  Chief  Magistrate 
in  order  to  apply  for  a reduction  of  the 
amusement  tax.  The  delegation  was  allowed 
to  cool  its  heels  in  the  Magistrate’s  ante-room, 
but  he  would  not  consult  with  it.  Now  the 
organization  has  applied  to  the  Minister  of 
the  Interior,  and  should  the  request  for 
redress  be  ignored,  the  theatre  owners  will 
strike. 

A closing  of  the  theatres  will  throw  a large 
number  of  employes  out  of  their  jobs.  The 


St.  Louis  Recognizes  Screen 
Advertising 

THE  City  of  St.  Louis  has  officially 
recognized  the  moving  picture  in- 
dustry as  the  most  approved  method 
of  advertising  the  advantages,  good-will 
and  past  glory  of  a modem  community 
to  the  world  at  large. 

At  a conference  held  in  the  office  of 
Mayor  Henry  W.  Kiel  Thursday,  Sep- 
tember 28,  and  attended  by  leading  cler- 
gymen, historians,  civic  leaders  and  big 
business  men  of  St.  Louis,  arrangements 
were  made  with  D.  D.  Rothacker,  vice- 
president  of  the  Rothacker  Film  Manu- 
facturing Company,  for  that  company  to 
produce  under  the  supervision  of  a com- 
mittee of  St.  Louisians  a motion  picture 
to  be  known  as  “The  Spirit  of  St.  Louis” 
which  will  tell  the  history  of  St.  Louis 
from  the  time  Laclede  founded  the 
French  trading  post  almost  two  centuries 
ago  up  to  the  present  time. 

This  move  marks  a distinct  advance 
for  the  moving  picture  industry.  It  is 
said  to  be  the  first  time  in  history  that 
a community  adopted  this  means  of  ad- 
vertising itself  throughout  the  world. 


Another  of  the  Series  on 
Foreign  Conditions 

THE  accompanying  article  is  another 
of  the  series  being  written  exclus- 
ively for  MOTION  PICTURE 
NEWS  by  Jerome  Lachenbruch  on  con- 
ditions in  the  foreign  film  markets.  Mr. 
Lachenbruch,  who  was  formerly  associ- 
ated with  the  Goldwyn  home  office  staff, 
is  at  present  in  Europe  engaged  in  work 
that  puts  him  in  intimate  touch  with  the 
conditions  that  he  describes  so  interest- 
ingly. His  present  article  deals  largely 
with  a threatened  strike  on  the  part  of 
German  exhibitors  in  protest  against  the 
high  amusement  tax  levied  upon  them  by 
the  government.  And  what  will  undoubt- 
edly appeal  to  many  as  highly  remarkable 
is  the  news  that  the  Distributors  are  sol- 
idly behind  the  Theatre-Owner  In  his  or- 
ganized protest — backing  him  even  to  the 
extent  of  refusing  service  to  the  recalci- 
trants. Then  there’s  some  advance  “ info  ” 
on  Lubitsch’s  latest  production  with  Pola 
Negri.  Watch  the  NEWS  for  additional 
articles  forthcoming  from  Mr.  Lachren- 
bruch’s  typewriter. 


public  will  undoubtedly  sympathize  with  the 
theatre  owners,  for  their  tax  is  proportionately 
greater  than  that  paid  by  almost  all  other 
industrial  enterprises;  and  on  these  grounds 
the  case  of  the  theatre  owners  seems  favorable. 
This  means,  of  course,  that  not  only  will  native 
films  be  held  from  presentation,  but  also 
imported  American  films.  The  latter,  as  I 
have  heretofore  reported,  are,  on  the  whole, 
the  best  money-getters  in  Germany,  though 
the  best  recent  American  pictures  have  not 
been  shown. 

The  culmination  of  the  tax  pressure  in  a 
protest  has  come  about  through  the  rise  in  the 
cost  of  films  to  the  theatre  owner.  Before 
May,  1922,  the  theatre  owner  purchased  or 
rented  his  pictures  at  a definite  figure,  stated 
in  marks.  But  as  the  value  of  the  mark 
began  to  depreciate,  a clause  was  inserted  in 
all  contracts  made  by  the  renting  organiza- 
tions to  the  effect  that  future  prices  of  pic- 
tures will  increase  as  the  value  of  the  mark 
decreases.  As  a consequence,  the  actual  price 
of  films  to  the  theatre  owner  is  now  eighty 
per  cent  more  than  it  was  up  to  May  of  this 
year.  When  one  considers  that  the  American 
amusement  tax  is  less  than  one-third  of  what 
the  Germans  have  to  pay  their  government,  it 
is  evident  that  they  cannot  pay  large  prices 
for  American  pictures.  Perhaps  that  is  why 
so  much  of  our  second-rate  stuff  is  being 
shown. 

I have  at  last  seen  a photoplay  made  in 
Germany  that,  from  the  standpoint  of  han- 
dling, story  and  acting,  might  have  been 
produced  in  California.  This  is  the  latest 
Lubitsch-Pola  Negri  production,  which  was 
made  in  the  Berlin  studio  of  the  European 
Film  Alliance,  the  German  branch  of  Famous 
Players.  The  picture  is  the  photoplay  version 
of  a well-known  play  by  Hans  Muller,  “ The 
Flame,”  and  is  the  first  straight  dramatic 
production  that  Lubitsch  has  made.  It  is  a 
powerful  love  story  of  a street  girl  and  an 
inexperienced  musician,  with  absolutely  all 
suggestion  of  vulgarity  removed,  and  remark- 
able character  work  by  the  six  leading  players. 

Lubitsch  has  obtained  a tremendously  high- 
toned  dramatic  effect  by  placing  the  actors  in 


a corner  of  a room  instead  of  shooting  them 
with  a whole  roomful  of  scenery  around  them. 
The  result  is  that  attention  is  concentrated 
on  the  actors  rather  than  the  setting.  The 
effect  is  that  of  close-up  work  without  the 
ugly,  over-emphatic  results  which  that  type  of 
photography  presents.  The  handling  is  abso- 
lutely direct,  with  no  digressions,  and  shows 
the  influence  of  the  American  idea  in  con- 
tinuity writing. 

Lubitsch’s  next  production  is  to  be  a farce, 
a satire  on  court  manners  and  on  people’s 
love  of  titles. 

A short  while  ago  Goldwyn’s  “ The  Pen- 
alty ” was  forbidden  to  be  exhibited  by  the 
National  Censorship  Board.  Lon  Chaney’s 
work  as  the  legless  king  of  the  San  Francisco 
underworld  was  too  much  for  the  sensitive- 
ness of  the  censors. 


Jackie  Coogan  Helps  N.  Y. 
Safety  Week 

Safety  Week  starts  in  New  York  October 
7th  and  under  the  leadership  of  Judge  Elbert 
Gary,  a whirlwind  campaign  will  be  entered 
into  which  will  last  throughout  the  entire 
week. 

Little  Jackie  Coogan  has  made  a two-reel 
picture  in  which  he  demonstrates  how  chil- 
dren in  large  cities  such  as  New  York  can 
avoid  accidents  and  death.  The  picture  was 
made  at  Jackie’s  Los  Angeles  studio  under 
the  supervision  of  his  father,  Jack  Coogan, 
Senior. 

In  addition  to  this  film  Jackie  posed  for 
some  special  photographs  which  show  him 
dressed  in  the  uniform  of  a New  York  police 
officer.  These  photographs  are  to  be  used  in 
poster  form,  and  it  is  understood  that  over 
200,000  of  these  colored  one-sheet  posters 
will  be  placed  in  prominent  parts  of  New 
York  this  week. 


Hartford  Club  Women  are 
Own  Censors 

CLUB  women  in  Hartford,  Conn., 
have  taken  the  matter  of  censor- 
ship into  their  own  hands,  headed 
by  Mrs.  C.  H.  Banrett,  president  of  that 
city’s  Council  of  Women’s  Clubs.  She 
declares  she  got  started  by:  “the  sneers 
of  the  cheap  and  thoughtless  howlers 
against  the  phantom  they  have  labelled 
the  ‘Blue  Laws.’  ” 

After  lining  up  a few  thousand  women 
for  the  cause,  she  asked  the  exhibitors 
if  they  wanted  to  cooperate  in  the  move- 
ment. 

Mrs.  Barrett,  in  outlining  her  semi- 
public censorship  said: 

“ Our  committee  will  see  the  pictures  at 
the  try-outs.  The  council  will  encourage 
attendance  at  the  showings  of  the  many 
pictures  that  are  fine  and  moral  in  tone, 
and  will  use  its  influence  to  encourage  a 
greater  output  of  educational  films. 

“Our  membership  comprises  thousands 
of  mothers  as  well  as  business  women 
who  come  into  close  association  with  the 
large  numbers  of  girls  and  heads  of  the 
various  organizations  that  are  doing  edu- 
cational work.  We  expect  by  a united 
stand  to  create  a new  public  opinion.  It. 
other  words  the  women  of  Connecticut 
have  decided  to  approve  of  all  ‘movies’ 
shown  and  have  better  pictures  or  bust,” 


1874 


M o ti  o n Picture  News 


$2, 000, 000  Organization  Formed 

Associated  Pictures  Corporation  Will 
Produce  and  Market  Features 


OX  his  return  to  New  York  this  week, 
following  an  absence  ot  several  months, 
Herbert  Lubin  announced  the  forma- 
tion of  a new  $2,000,000  picture  organization 
to  be  known  as  Associ- 
ated Pictures  Corp- -ra- 
tion. The  business  of  the 
new  company  will  be  to 
produce  and  market  mo- 
tion pictures  in  feature 
length. 

The  first  production 
under  the  auspices  of  the 
new  organization  has 
just  been  completed, 
a picturization  of  the 
famous  novel,  “ Quincy  Adams  Sawyer.”  This 
feature  was  made  in  the  Metro  Studios  in 
California  under  the  supervision  of  Arthur 
H.  Sawyer,  directed  by  Clarence  Badger,  for- 
merly of  Goldwyn,  and  employs  a long  list  of 
stellar  names,  including  Blanche  Sweet,  Elmo 
Lincoln  of  Tarzan  fame,  Barbara  La  Marr, 
one  of  the  outstanding  figures  of  the  current 
Broadway  screen  success,  “ Prisoner  of 
Zenda” ; Lon  Chaney,  John  Bowers,  Louise 
Fazenda,  June  Elvidge,  Hank  Mann,  Joseph 
Dowling,  Victor  Potel  and  a host  of  other 
players. 

“ Quincy  Adams  Sawyer,”  which  will  be 
released  bv  Metro  Pictures  Corporation  as 
one  of  the  outstanding  specials  of  the  year, 
will  be  followed  by  a series  of  productions 
adapted  from  the  pens  of  famous  authors  and 
employing  large  casts  comprising  the  most 
famous  names  obtainable  from  the  ranks  of 
present  day  film  stars. 

In  the  formation  of  Associated  Pictures 
Corporation,  Herbert  Lubin  has  associated 
with  the  new  enterprise  some  of  the  leading 
figures  in  the  world  of  finance  and  banking. 
The  President  of  the  company  is  Marcus 
Jaeobowsky,  a man  of  vast  financial  and  bank- 
ing experience,  and  his  advent  in  the  film 
industry  is  looked  upon  as  a marked  step  in 
the  advancement  of  the  motion  picture  busi- 
ness to  a staple  goal. 

Herbert  Lubin  needs  no  introduction  to  the 
world  of  films.  During  the  past  ten  years  his 


connection  as  holder  of  the  Metro  franchise 
for  the  entire  Dominion  of  Canada,  his  work 
as  organizer  of  S-L  Pictures,  which  has  pro- 
duced a series  of  excellent  feature  suc- 
cesses for  Metro  Pictures  Corporation, •includ- 
ing “ Without  Limit,”  “ Garments  of  Truth,” 
“ Love,  Honor  and  Obey,”  etc.,  and  his  form- 
ing of  Petrova  Pictures  Corporation,  which 
made  a series  of  features  starring  Madame 
Petrova  for  First  National,  has  established 
him  as  one  of  the  leading  figures  in  the  world 
of  production  and  distribution. 

Arthur  Sawyer,  supervisor  of  production 
for  Associated  Pictures  Corporation,  has  been 
intimately  connected  with  studio  work  for  a 
period  of  several  years  and  the  series  of  S-L 
special  pictures  for  Metro  is  being  made 
under  his  direct  supervision,  as  well  as  the 
first  big  special  of  the  new  company,  “ Quincy 
Adams  Sawyer.” 


Missouri  Agitators  Are 
Again  Busy 

Missouri  filmdom  is  preparing  for  another 
show-down  battle  with  the  fanatics,  profes- 
sional agitators  and  “blue-nosed”  reformeis 
when  the  next  Missouri  legislature  convenes 
in  January,  1923. 

The  opening  skirmish  was  fought  last 
August  when  the  Republicans  and  Democrats 
nominated  candidates  for  the  state  senate  and 
house  of  representatives  and  another  impor- 
tant engagement  will  take  place  on  the  first 
Tuesday  in  November,  general  election  day. 

The  motion  picture  exhibitors  of  Missouri 
are  alive  to  the  situation.  They  have  infor- 
mation that  the  reformers  who  were  defeated 
at  the  last  session  of  the  legislature  and  who 
have  unsuccessfully  attempted  to  control  the 
Missouri  Constitutional  Convention  now  in 
session  at  Jefferson  City,  have  already  laid 
their  plans  for  next  January.  Questionnaires 
have  been  sent  to  candidates  for  the  state 
legislature  to  ascertain  their  views  on  sump- 
tuary laws,  such  as  state  censorship  of  moving 
pictures,  Sunday  closing  and  similar  measures. 


American  Bankers  Association  Convening  in 
N.  Y.  Receives  Hays’  Message  at  Capitol 

THE  CAPITOL  THEATRE,  New  York,  was  taken  over  by  the  American 
Bankers  Association  on  Tuesday  evening,  October  3rd.  The  A.  B.  A.  held 
their  national  convention  at  the  Hotel  Commodore,  New  York,  during  the 
current  week,  and  the  presence  of  six  thousand  delegates  from  all  parts  of  the 
country  in  New  York  was  made  the  occasion  of  a special  performance  at  the  big 
Broadway  cinema  palace.  A special  program  was  presented,  including  a message 
from  Will  H.  Hays,  which  was  flashed  on  the  screen  before  the  delegates.  Mr. 
Hays  was  unable  to  appear  in  person. 

Mr.  Hays’s  message  set  forth  the  tremendous  finances  involved  in  the  opera- 
tions of  the  motion-picture  industry  and  called  attention  to  the  three-fold  influence 
for  good  exercised  by  the  screen  in  the  way  of  entertainment,  instruction,  and  the 
promotion  of  international  understanding. 

“ The  motion  picture  will  sell  America  to  the  world,”  declared  the  message. 
“ The  motion  picture  frontier  has  become  a business  thoroughfare.  The  business 
is  seeking  and  finding  a firm  anchor  in  the  same  strong  rules  that  govern  banking 
and  manufacture.  The  motion  picture  may  be  the  most  potent  force  for  enter- 
tainment, education,  moral  influence  and  general  usefulness  in  the  world.” 

The  special  performance  started  at  8.30.  Following  the  regular  performance  at 
7.00,  the  theatre  was  closed  to  the  public  and  the  house  made  ready  for  the  recep- 
tion of  the  delegates.  In  addition  to  the  elaborate  musical  program,  S.  L.  Roth- 
afel  added  the  Fantasy  from  the  “ Queen  of  Sheba  ” with  orchestra,  ballet,  soloists, 
and  ensemble.  The  regular  film  program  was  presented  with  Goldwyn's  “ Remem- 
brance ” as  the  feature  attraction. 


Kansas  Candidate  for  Governor 
Against  Censors 

iiT  DON’T  think  much  of  this  cen- 
sorship thing!” 

Simple  words  though  they  are, 
they  are  as  important  to  Kansas  exhibi- 
tors as  a Supreme  Court  decision.  That 
was  the  utterance  of  W.  Y.  Morgan,  Re- 
publican candidate  for  governor  of  Kan- 
sas, at  the  M.P.T.O.  Kansas  convention 
at  Wichita,  Kas.  In  these  words  Kansas 
exhibitors  see  a handwriting  on  the  wall 
— freedom,  eventually,  from  the  yoke  of 
censorship. 

In  well  informed  political  circles,  Mr. 
Morgan  is  a 3 to  1 shot  for  election.  In 
the  same  circles,  Richard  J.  Hopkins, 
candidate  for  justice  of  the  Kansas  Su- 
preme Court,  is  a 2 to  1 favorite.  Both 
men  are  staunch  believers  in  freedom  of 
the  press  and  speech,  the  former  being 
a newspaper  man  and  the  latter  the  coun- 
sel of  the  M.P.T.O.  Kansas.  If  these  ! 
candidates  are  elected — draw  your  own 
conclusions. 


Seven  New  Companies 
Launched  in  N.  Y. 

Seven  companies  incorporated  in  the  motion 
picture  business  in  New  York  state  during  the 
past  week,  showing  the  following  capitaliza- 
tion and  directors:  Milton  Productions,  Inc., 
$10,000,  Henry  A.  Friedman,  Marton  M.  Man- 
del,  Fanny  H.  Edelman,  New  York;  Autopit- 
con,  Inc.,  Buffalo,  $1,000,000,  Otto  E.  Enell, 
George  White,  Buffalo;  Donald  McGilliverarv, 
Port  Colborne,  Ontario;  Children’s  Matinee 
Service  Co.,  Inc.,  $100,000,  Marie  Louisa  Ful- 
ton, John  D.  Fulton,  New  York;  Oscar  W. 
Lindquist,  Boonton,  N.  J.;  Edward  Dillon 
Productions,  $500,  Edward  Dillon,  Girard  S. 
Wittson,  Joseph  Edelson,  New  York;  On  The 
Stairs,  Inc.,  $5,000,  William  H.  Hurlbut, 
William  G.  Lovatt,  David  Sehneer,  New  York; 
Kings  Park  Theatres  Corporation,  $15,000, 
St.  Clair  Walsh,  Garden  City;  Rosalind  Sat- 
tler,  IV^ildred  Trauru,  New  York ; Mystic  En- 
terprises, Inc.,  $8,000,  Henri  Clayton,  John 
Rahner,  Janet  L.  Dienstag,  New  York. 


Remove  Embargo , Plea 
in  France 

French  moving  picture  theatre  proprietors 
have  decided  to  petition  the  government  to 
remove  the  embargo  on  the  importation  of 
American  films,  because  of  a decline  in  their 
business,  according  to  word  from  Paris. 

File  institution  of  the  high  tariff  eighteen 
months  ago  has  resulted  in  the  importation  of 
but  few  pictures.  These  have  been  exhibited 
first  in  the  big  houses  and  then  in  the  smaller 
ones.  When  they  have  completed  the  round 
once,  they  are  started  over  again,  and  because 
of  this  there  has  been  a decided  falling  off  in 
patronage. 

The  French  output  is  said  to  be  nothing 
lil>e  sufficient  to  meet  the  demand. 

Damages  Are  Asked  on 
Contract  Breach 

Innovation  Films,  through  its  attorneys  in 
New  York,  are  proceeding  against  Exhibitors’ 
Fund  for  the  purpose  of  collecting  damages 
for  alleged  breach  of  contract.  Charges  of 
delays  and  misrepresentation  are  the  causes 
of  complaint,  according  to  word  from  Inno- 
vation Films.  All  relations  between  the  two 
have  been  abrogated. 


■tober  14,  1922 


1875 


# 


ioldwyn  Completes  Exploitation  Staff 

Carefully  Selected  Force  of  Experts  Are  Being 
Assigned  to  Each  Exchange 


SSIGNMENTS  of  exploitation  men  to 
each  exchange  are  being  completed  this 
week,  according  to  announcement  from 
Goldwyn  Distributing  Corporation.  While 
personnel  of  the  force  has  been  determined, 
3ral  names  are  withheld  for  the  present  on 
mnt  of  the  fact  that  the  men  have  not  com- 
;ed  their  engagements  with  other  organiza- 
is. 

lach  field  man  will  be  known  as  a Gold- 
mer  and  arrangements  are  being  made  to 
vide  a force  so  large  and  so  mobile  that 
:y  exhibitor  who  desires  the  service  can  be 
>n  attention. 

he  exploitation  force  will  be  conducted  as  a 
t of  the  Department  of  Advertising  and 
ilicity,  Howard  Dietz,  Director,  and  under 
personal  supervision  of  R.  E.  Pritchard, 
fioitation  Manager. 

rue  to  its  promise,  Goldwyn  has  recpured 
; every  man  named  for  this  work  shall  have 
either  actual  exploitation  experience  or 
e served  as  a theatre  manager. 

'he  announcement  includes  these  names: 

7.  R.  Ferguson,  who  for  the  past  two  years 
been  attached  to  the  home  office  and  en- 
ed  in  unusual  exploitation  assignments, 
be  special  representative  and  will  devote 


his  time  largely  to  pre-release  showings  at  the 
Capitol  theatre  and  other  work  under  the 
direction  of  the  home  office. 

L.  D.  Barclay,  general  manager  of  the 
Grand  Amusement  Company,  Johnstown,  Pa. 

Charles  C.  Perry,  who  has  just  left  the  post 
of  managing  director  of  the  Capitol  theatre, 
St.  Paul,  and  the  State  theatre,  Minneapolis. 

Phil  Gersdorf,  manager  of  theatres  in  Jack- 
sonville, Fla. 

William  Robson,  one  of  the  original  mem- 
bers of  the  Famous  Players  exploitation  staff. 

J.  D.  Stewart,  former  director  of  publicity 
for  the  E.  H.  Hulsey  theatres  in  Texas. 

Saul  Silver,  who  has  been  attached  to  sev- 
eral New  York  City  theatres. 

Frank  Burns,  publicity  director  for  the 
Southern  Enterprise  theatres  in  Orlando,  Fla. 

H.  H.  Niemyer,  publicity  director  for  the 
Missouri  theatre,  St.  Louis,  having  recently 
returned  from  Europe  to  that  post. 

Richmond  Dorman,  who  comes  to  Goldwyn 
from  the  management  of  the  Imperial  theatre, 
Jacksonville,  Fla. 

James  Carrier,  general  manager  for  the 
Harry  Koplar  theatres  in  St.  Louis. 

Eddie  Carrier,  who  has  been  associated  with 
his  brother  in  the  greater  part  of  their  exploi- 
tation work. 


R.  J.  LaYoise,  who  leaves  the  management 
of  the  Camera-phone  theatre,  Pittsburgh,  to 
become  a Goldwynner. 

Howard  J.  Phillips,  who  comes  from  the 
management  of  the  Sigma  theatre,  Lima,  Ohio. 

Robert  H.  Clemmons,  who  has  been  man- 
ager for  S.  A.  Lynch  theatres  and  who  has 
just  come  from  the  management  of  the 
Tivoli  theatre,  Beaumont,  Texas. 

Howard  G.  Carroll,  who  leaves  the  manage- 
ment of  the  International  theatre,  Niagara 
Falls. 

Earl  Payne,  who  has  been  in  the  publicity 
department  of  the  California  theatre,  Los 
Angeles. 

John  Wilstacli,  who  comes  of  probably  the 
most  famous  family  of  theatrical  advance 
men  and  who  has  had  experience  in  handling 
road  companies  for  big  theatrical  and  motion 
picture  successes. 

W.  A.  Burke,  who  leaves  the  post  of  pub- 
licity director  of  the  Rialto  theatre,  Butte, 
Mont. 

William  H.  Branch,  who  comes  to  Goldwyn 
from  the  management  of  the  Princess  theatre, 
San  Antonio. 

Edward  F.  Finney,  who  is  attached  to  the 
home  office  for  the  present. 


Cleveland  Survey  Shows  Conditions  Improved 

Three- Fold  Study  by  Cinema  Club  Brings  Out 
Many  Facts  Regarding  Theatres 


■"^HAT  the  character  of  motion  picture 
films,  as  a whole,  is  good,  and  that  con- 
- ditions  are.  improving,  at  least  so  far 
Cleveland,  Ohio,  is  concerned,  is  indicated 
;he  results  of  a survey  made  by  the  Cleve- 
1 Cinema  Club,  copies  of  which  reached 
Motion  Picture  Producers  and  Distributors 
America,  Inc.,  this  week, 
his  survey  was  undertaken  by  the  Cinema 
b with  a three-fold  purpose : First,  for  its 
1 information,  to  find  out  conditions  in 
ird  to  children’s  attendance,  programs  and 
like;  second,  for  the  Better  Business  Com- 
mon of  the  Cleveland  Advertising  Club, 
facts  pertaining  to  the  truthfulness,  or 
: of  it,  of  the  poster  advertising ; and  third, 
the  Better  Films  Council,  as  to  general 
ditions,  vaudeville  and  the  exhibition  of  the 
sor’s  seal  on  all  pictures. 

J the  time  of  the  survey  there  were 
iroxiinately  ninety-three  theatres  open  in 
city  of  Cleveland  out  of  170  previously 
)peration,  due  to  poor  business  conditions, 
ty-seven  theatres,  in  all,  were  surveyed  in 
veland  and  nearby  towns,  ninety-seven 
formances  being  seen. 

>f  the  features  seen,  eleven  were  rated  as 
stic,  eight  as  uplifting,  fifty-five  as  enter- 
ling,  five  as  trash,  seven  as  harmful  and 
were  shown  without  the  censor’s  seal. 

)f  the  comedies,  twenty-one  were  adjudged 
d,  thirty  fair,  eight  as  bad  and  four  were 
wn  without  the  censor’s  seal. 

Seven  educational  pictures  were  shown 
hout  the  censor’s  seal. 

Tiirty-four  of  the  theatres  visited  ran 
ials. 


Of  the  sixty-seven  houses,  forty  used  litho- 
graph posters,  seventeen  used  photographs, 
and  of  this  fifty-seven,  fifty-one  used  both. 
One  poster  was  rated  as  not  truthful  and 
three  as  exaggerated. 

The  lighting  of  fifty-nine  theatres  was  rated 
as  good,  nineteen  as  fair  and  twelve  as  poor. 

Ventilation  ran  in  nearly  the  same  propor- 
tion, fifty-one  being  rated  good,  twenty  fair 
and  fifteen  poor. 

Twenty-six  of  the  houses  showed  entertain- 
ment other  than  pictures,  and  ten  ran  vaude- 
ville. About  ten  per  cent  of  the  vaudeville  was 
rated  as  suggestive  or  vulgar. 

Attendance  was  good  in  forty-five  houses, 
fair  in  twenty-two  and  poor  in  twenty-two. 

At  twenty  performances  the  attendance  was 
100  per  cent  adult;  at  five  performances  it 
was  95  per  cent  adult  and  5 per  cent  child ; at 
five  performances  it  was  90  per  cent  adult  and 
10  per  cent  child;  at  nineteen  performances 
it  was  75  per  cent  adult  and  25  per  cent  child ; 
at  two  performances  it  was  66  2-3  per  cent 
adult  and  33  1-3  per  cent  child ; at  thirty  per- 
formances it  was  50  per  cent  adult  and  50  per 
cent  child ; at  one  performance  it  was  33  1-3 
per  cent  adult  and  66  2-3  per  cent  child ; and 
at  three  performances  it  was  25  per  cent  adult 
and  75  per  cent  child. 

The  attention  given  the  performance  was 
rated  as  follows ; Interested,  sixty-nine ; indif- 
ferent, eight. 

The  behavior  was,  in  seventy-six  cases,  good ; 
in  seven,  fair;  and  in  three,  bad. 

Under  the  heading  of  “ Remarks,”  it  is 
noted  that  the  programs  were  too  long  in  some 
cases,  and  that  there  was  an  excessive  amount 


of  advertising  of  coming  attractions. 

Certain  theatres  were  rated  as  dangerous 
fire  hazards,  or  unsanitary.  One  of  these  has 
been  condemned  and  razed,  after  investigation 
by  the  M.  P.  T.  O.  A.  The  others  are  under 
investigation. 

Four  theatres  were  holding  children’s  con- 
tests with  prizes,  and  the  effects  of  these  are 
being  studied. 

The  general  conclusions  drawn  were  as 
follows : 

“ From  this  general  study  of  the  character 
of  motion  picture  films  shown  in  Cleveland 
and  Northern  Ohio  it  will  be  seen  that  they 
are,  on  the  whole,  good  and  that  conditions 
are  improving.  There  is  evidence  of  effort  on 
the  part  of  the  exhibitor  to  attract  the  public 
with  long  programs,  introducing  other  forms 
of  entertainment  in  addition  to  films,  and  a 
somewhat  increased  effort  to  attract  children 
through  contests,  prizes,  etc.,  all  of  which,  it 
would  appear,  is  due  to  the  unusual  economic 
conditions. 

“ The  novelty  of  the  screen  having  passed, 
there  is  evidence  that  the  public  of  Cleveland 
and  Northern  Ohio  are  becoming  educated, 
discerning,  picking  and  choosing  their  enter- 
tainment with  greater  care — becoming  more 
critical.  The  makers  of  pictures  are  recog- 
nizing this  condition  generally,  as  evidenced 
by  the  employment  of  the  best  story  writers 
of  the  country,  and  furnishing  ample  funds 
for  the  use  of  skillful"  directors  in  securing 
the  highest  artistic  results.  Thus  we  seem  to 
have  a healthy;  all-around  growth  of  the 
maker,  the  exhibitor  and  the  public.” 


iS76 


Motion  Picture  N e 


Selznick  Sells  “ Smile  Week ” Idea 


Claims  W ashing  ton  Governor  Inaugur- 
ated Week  After  Seeing  Select  Picture 


GOVERNOR  HART,  of  Washington,  has 
issued  a proclamation  designating  the 
week  beginning  October  9th  as  “Smile 
Week.,?  Newspapers  throughout  the  state, 
among  them  the  leading  dailies  in  Seattle, 
Tacoma,  and  Spokane,  are  publishing  daily 
editorials  commenting  upon  the  movement  and 
there  is  a tremendous  drive  on  to  make  the 
week  one  long  to  be  remembered. 

With  becoming  modesty,  Select  Pictures 
Corporation  makes  a bow  and  claims  consider- 
able credit  for  the  entire  affair — and  is  pre- 
pared to  prove  their  claims.  Here’s  how  it 
happened : 

When  the  Selznick  special,  “ Love  Is  An 
Awful  Thing,”  starring  Owen  Moore,  was  sent 
out  to  the  branches  General  Manager  John  S. 
Woody,  of  Select,  prodded  his  field  men  con- 
siderably with  the  idea  of  making  them  put 
on  some  regular  trade  showing  in  their  re- 
spective cities  in  order  that  they  might  interest 
a wider  circle  of  people  than  are  commonly 
attracted  to  a new  photoplay. 

Phil  Selznick,  special  representative  work- 
ing out  of  the  home  office,  happened  to  be  in 
Seattle,  Wash.,  and  dipped  into  the  showing 
there,  working  -with  Branch  Manager  Paul  R. 
Aust.  Seattle  city  officials,  including  the 
Chief  of  Police,  accepted  invitations  to  the 
screening.  The  Chief  was  particularly 
pleased  and  contributed  a rather  humorous 
letter  in  which  he  said  that  he  was  seriously 
considering  the  idea  of  showing  the  comedy 
to  refractory  prisoners  in  order  that  they 
might  laugh  themselves  into  being  better  boys. 

Right  away  Phil  Selznick  got  the  idea  that 
possibly  the  Governor  of  the  state  might  be 
interested  in  prescribing  laughter  and  smiles 


as  an  antidote  for  some  of  the  troubles  of  his 
people.  He  took  his  idea  to  Governor  Hart 
at  the  state  house  in  Olympia  and  the  governor 
liked  it.  Hence  “ Smile  Week” — not  to  help 
“ Love  Is  An  Awful  Thing  ” alone  but  to  help 
everything  wholesome  and  pleasant  on  the 
screen,  on  the  stage,  or  in  the  more  common 
pursuits  of  life. 


Actors ’ Fund  Benefit  in 
Hollywood  Bowl 


A big  benefit  for  the  Actors’  Fund  of 
America  is  to  be  held  in  the  Hollywood  bowl 
this  Saturday  night  under  the  auspices  of  the 
Motion  Picture  Directors’  Association.  It  will 
be  supported  by  the  entire  industry.  The  fea- 
ture will  be  a presentation  of  “ A Mid-Summer 
Night’s  Dream,”  with  a stupendous  cast. 


Governor  Hart,  of  Washington  (state),  who  has  o 
claimed  a “Smile  Week”  for  the  week  beginning  d 
7 as  explained  by  the  accompanying  story,  bi| 
photographed  by  a Selznick  camera  man  in  com 
tion  with  the  event 


“Notoriety”  Given  Trade 
Showing  at  Boston 


Italian  Pictures  for  U. 
Market 


A TRADE  showing  of  “Notoriety,” 
William  Nigh’s  production,  to  be 
handled  by  L.  Lawrence  Weber  and 
Bobby  North,  was  held  at  the  Copley 
Plaza  hotel  in  Boston  on  Tuesday  eve- 
ning. 

The  showing  was  attended  by  a large 
number  of  prominent  New  England  ex- 
hibitors, trade  paper  representatives  and 
film  men. 

Full  details  of  the  showing,  together 
with  a review  of  “Notoriety,”  will  ap- 
pear next  week  in  MOTION  PICTURE 
NEWS. 


The  Unione  Cinematografica,  Italiana, 
American  interests  of  which  are  cared  fo  t 
Count  Thaon  Di  Revel,  has  several  big  i 
productions  in  preparation  for  the  Amei 
market.  Count  Revel,  who  has  been  ma 
an  intensive  study  of  the  American  mai 
has  his  offices  in  New  York  City. 

He  states  that  the  Unione  Cinematogr;j( 
Italiana  has  ready  for  release  this  year 
big  specials  “Cyrano  di  Bergerac,”  pi  aye 
the  American  stage  for  four  years  by 
late  Richard  Mansfield,  and  “The  Betroth 
and  twenty-six  normal  productions, 
other  big  specials  are  now  in  the  makin 


Fox  Denies  Practically  All  Federal  Charge 


Corporation  Files  Brief;  Trade  Commission 
Complains  Against  State  Right  Firms 


TWO  matters  of  interest  to  the  motion 
picture  industry  came  up  at  Washing- 
ton this  week  before  the  Federal  Trade 
Commission;  first,  the  filing  by  the  Fox  Film 
Corporation  of  an  answer  to  the  commission’s 
charges  in  regard  to  reissues,  denying  prac- 
tically all  of  the  charges  set  forth ; and 
second,  a complaint  was  entered  by  the  com- 
mission against  a group  of  state  right 
distributors  in  connection  with  reissues,  more 
particularly  the  Triangle  reissues  and  “ The 
Three  Musketeers.” 

The  Fox  Film  Comporation,  through  its 
attorney,  Saul  E.  Roger,  denies  every  charge 
in  paragraph  one  of  the  complaint,  except 
as  to  the  facts  descriptive  of  its  incorpora- 
tion, etc.,  and  its  similarity  to  other  distribut- 
ing and  producing  organizations.  Under  this 
clause  it  admits  that  its  patrons  agree  to  use 
only  such  paper  as  will  be  furnished  by 
William  Fox  to  exploit  Fox  productions. 

It  denies  each  and  every  allegation  in  the 
second  paragraph  except  that  it  admits  the 
reissue  in  1920  of  “ Sink  or  Swim,”  “ The 
She  Tiger  ” and  “ Camille  of  the  Yukon.” 

The  second  case,  in  regard  to  state  rights 
distributors,  involves  the  following : Films 
Distributors’  League,  Inc.,  New  York;  Eastern 
Features  Film  Company,  Boston ; Favorite 
Players  Film  Corporation,  Chicago;  Lande 


Film  Distributing  Corporation  (of  Ohio), 
Cincinnati ; Lande  Film  Distributing  Corpora- 
tion (of  Delaware),  Cleveland;  Supreme 
Photoplay  Corporation,  Los  Angeles ; Favorite 
Film  Company,  Detroit;  Friedman  Film  Cor- 
poration, Minneapolis;  Alexander  Film  Cor- 
poration, New  York;  Supreme  Film  Company, 
Los  Angeles ; Quality  Film  Corporation,  Pitts- 
burgh; Leo  G.  Garner,  doing  business  under 
the  trade  name  and  style  Reliance  Film  Ex- 
change, Washington;  M.  Brown,  doing  busi- 
ness under  the  trade  name  and  style  Capital 
Film  Exchange,  Philadelphia;  William  Alex- 
ander, New  York;  Maurice  Fleckles,  Chicago, 
and  Herman  Rifkin,  Boston.  The  charge  is 
that  these  respondents  “ have  been  and  are 
using  unfair  methods  of  competition  in  inter- 
state commerce  in  violation  of  the  provisions 
of  Section  5 of  said  Act.,  etc.” 

The  claims  set  forth  in  the  complaint  are 
as  follows: 

That  these  distributors,  prior  to  the  incor- 
poration of  the  Film  Distributors’  League, 
about  November,  1920,  severally  entered  into 
contracts  with  the  Triangle  Film  corporation 
for  the  so-called  “ Triangle  reissues,”  and 
organized  the  league  for  their  mutual  conveni- 
ence and  aid  in  getting  proper  posters,  ad- 
vertising matter,  etc. 

That  about  April,  1921,  the  Douglas  Fair- 
banks Picture  corporation  commenced  the  pro- 


duction of  a photoplay  entitled  “ The  T 
Musketeers,”  in  which  Douglas  Fairb: 
played  the  star  role,  and  which  cost  appi 
mately  $700,000.  The  exhibition  of  this  tc 
public  began  on  Aug.  28,  1921.  This  was1 
tensively  advertised  in  advance. 

That  the  respondent  league  and  respom 
distributors,  with  the  intention  of  decei' 
and  misleading  the  public,  chose  from  am 
the  Triangle  reissues  a photoplay  producet 
Triangle  in  1915  at  a cost  of  about  $15 
entitled  “ D’Artagnan,”  which  was  then 
leased  under  the  title,  “ The  Three  Mus 
teers,”  with  posters  featuring  the  new  titl 
large  type  and  qualifying  statements,  sue) 

“ Adaption  of  D’Artagnan,”  and  the  like 
inconspicuous  type. 

That  the  respondent  distributors  sugge 
to,  advised  and  counseled  exhibitors  ren 
this  picture  to  advertise  it  in  such  a manne 
to  lead  the  public  to  believe  it  to  be  idenl 
with  the  Douglas  Fairbanks  photoplay,  am 
some  eases  furnished  an  old  Douglas  F 
banks  picture  to  be  shown  on  the  same  ] 
gram,  with  the  star’s  name  featured  pr 
inently,  so  as  to  lead  the  public  to  believe  i 
he  was  appearing  in  “ The  Three  Musketee 
at  that  theatre. 

Hearing  on  the  complaint  has  been  set  J 
Nov.  7,  1922,  at  10:30  a.m. 


rtober  14 , 1922 


1877 


Scenes  from  Maurice  Tourneur’s  picturization  of  “ Lorna  Doone,”  a Thomas  H.  Ince  production  for 

First  National  release 

Five  Universal  October  Releases 

Company  Officials  Claim  Group 
Strongest  Put  Out  inJSingle  Month 


A GROUP  of  five  five-reel  Universal  At- 
tractions, featuring  such  stars  as 
Gladys  Walton,  Ed  (Hoot)  Gibson, 
Henry  B.  Walthall,  Ralph  Graves,  Marjorie 
Daw,  Frank  Mayo,  Lois  Wilson,  Jack  Mul- 
hall  and  Ralph  Lewis  are  being  made  available 
to  exhibitors  during  the  month  of  October.  In 
addition,  “ Human  Hearts,”  a Universal- 
Jewel  productions,  starring  House  Peters,  is 
being  booked  for  immediate  showings. 

The  Universal  Attractions  include  “ The 
Long  Chance,”  “ The  Girl  Who  Ran  Wild,” 
“ The  Lone  Hand,”  “ Wolf  Law  ” and  “ Broad 
Daylight.” 

“ Human  Hearts  ” is  proving  itself  a worthy 
successor  to  the  previous  House  Peters  picture, 
“ The  Storm.”  Adapted  by  King  Baggot 
from  Hal  Reid’s  celebrated  rural  drama  of 
the  same  name,  “ Human  Hearts  ” has  been 
accepted  $ith  wide  open  arms  by  the  picture 
lovers  of  the  communities  in  which  it  has 
received  a pre-release  showing,  Universal 
claims. 

“ The  Long  Chance,”  was  written  by  Peter 
B.  Kyne.  It  was  directed  by  Jack  Conway. 
It  features  a trio  of  popular  stars — Henry  B. 
Walthall,  Marjorie  Daw  and  Ralph  Graves. 
William  Bertram,  Boyd  Irwin  and  Jack  Cur- 
tis also  are  in  the  cast.  The  picture  was  re- 
leased October  2. 

“ The  Girl  Who  Ran  Wild, ’I  Gladys  Wal- 
ton’s October  special,  was  adapted  from  Bret 
Harte’s  celebrated  story,  “ M’liss:”  Universal 
changed  the  name  as  an  act  of  courtesy  to 
another  company  which  released  a picture  by 
that  name  a number  of  years  ago.  •“  The  Girl 
Who  Ran  Wild”  was  directed  by-  Rupert 
Julian. 

“ The  Lone  Hand,”  Universal’s  release  for 
October  16,  is  a new  Edward  (Hoot)  Gibson 
picture,  directed  by  Reaves  Eason.  Support- 
ing Hoot  is  Marjorie  Daw,  William  Welsh, 
Jim  Corey,  Jack  Pratt  and  Bob  Kortman. 

“ Wolf  Law,”  Frank  Mayo’s  latest  feature, 


will  he  released  October  23.  It  is  a stirring 
story  of  the  Ozarks  written  by  Hugh  Pendex- 
ter  and  directed  by  Stuart  Paton.  Sylvia 
Breamer  plays  the  leading  feminine  role. 

Universal’s  last  October  release  will  be 
“ Broad  Daylight,”  a feature  production  made 
by  Irving  Cummings,  with  Lois  Wilson,  Jack 
Mulhall  and  Ralph  Lewis  in  the  featured 
roles. 


Associated  Acquires  Film 
Based  on  “Eili,  Eili” 

Associated  Exhibitors  has  completed  ar- 
rangements with  E.  S.  Manheimer  for  the  dis- 
tribution by  Associated  of  “ Breaking.  Home 
Ties,”  a six-reel  feature  inspired  by  the  song, 
“ Eili,  Eili.”  The  cast  includes  Lee  Kohlmer, 
Rebecca  Weintraub,  Richard  Farrell,  Arthur 
Ashley,  Betty  Havill  and  Jane  Thomas. 


“The  Face  In  The  Fog” 
Oct.  8 Release 

PARAMOUNT  announces  for  release 
on  October  8 the  Cosmopolitan  pro- 
duction, “The  Face  in  the  Fog,” 
which  shares  that  date  on  the  season’s 
schedule  with  “ The  Old  Homestead.” 
This  is  one  of  the  best  stories  from  the 
pen  of  Jack  Boyle,  writer  of  tales  of  crime 
and  intrigue  and  their  detection.  The 
scenario  was  written  by  John  Lynch  in 
collaboration  with  the  author,  and  Alan 
Crosland  directed.  Lionel  Barrymore  and 
Seena  Owen  are  featured,  with  Lowell 
Sherman  heading  the  supporting  cast. 

The  plot  involves  the  smuggling  into 
America  of  some  of  the  Russian  crown 
jewels  by  a Count  and  Grand  Duchess  at 
the  outset  of  the  revolution,  and  the  mur- 
der of  their  servant  and  accomplice  by 
Terrorists  who  have  followed  the  couple 
to  this  country. 


itional  Tie-ups  for  “Remem- 
brance” Made 

BY  arrangements  made  between  Gold- 
wyn  and  the  United  Cigar  Stores 
and  also  between  Goldwyn  and  the 
rictor  Talking  Machine  Co.  “ Remem- 
rance,”  which  is  playing  at  the  Capitol, 
few  York,  this  week,  will  receive  effect- 
re  exploitation. 

A one-sheet  card  effecting  a tie-up  be- 
ween  the  picture  “ Remembrance  ” and 
ie  Ricoro  cigar  has  been  placed  in  the 
rindows  of  750  United  Cigar  stores  in 
freater  New  York  this  week.  The  card 
rill  be  used  in  the  Philadelphia  stores 
rhen  the  picture  is  shown  there.  United 
ligar  stores  in  all  other  cities  where  the 
icture  will  play  will  also  display  the 
rindow  card,  according  to  word  from  the 
foldwyn  offices. 

The  Victor  Talking  Machine  organiza- 
on  is  arranging  to  get  in  touch  with  all 
s dealers  throughout  the  country  so  that 
e-ups  may  be  arranged  between  them 
nd  local  exhibitors  who  play  the  picture, 
'he  tie-up  is  being  developed  around 
rindow  displays  of  records  of  old-time 
Dngs.  The  Goldwyn  office  has  been 
sked  to  acquaint  the  Victor  organization 
f the  bookings  on  the  film. 


Vetter  Resigns  as  N.  Y. 
Exchange  Head 

ieon  D.  Fetter  who  has  been  managing  the 
7 York  Exchange  for  Educational  Films 
the  last  eight  months,  has  resigned, 
ctive  October  14th.  Mr.  Netter  has  been 
itified  with  the  Educational  Film  Ex- 
nges,  Incorporated,  for  the  past  two  years, 
ing  successfully  put  over  the  Seattle 
ce,  after  which  he  was  promoted  to  New 
rk.  He  will  announce  his  future  plans  in 
near  future. 


cenes  from  “The  Headless  Horseman,”  starring 
Will  Rogers,  a Hodkinson  release. 


1878 


Motion  Picture  New 


Fox  Names  Releases  for  October 

“ Lights  of  New  York  ” and  “A  Little 
Child  Shall  Lead  Them  ” Head  Schedule 


££T  IGHTS  OF  NEW  YORK”  and  “A 
Little  Child  Shall  Lead  Them  ” head 
^ the  October  release  schedule  an- 
nounced by  Fox  Film  Corporation  this  week. 
Six  feature  productions,  four  special  comedies, 
three  Sunshine  Comedies,  three  Mutt  and  Jeff 
Animated  Cartoons  and  the  Fox  News  issues 
complete  the  list. 

“ Lights  of  New  York,”  the  sixth  Fox  spe- 
cial on  the  1922-23  program,  is  set  for  general 
distribution  on  October  22.  It  was  directed 
by  Charles  Brabin.  The  cast  is  headed  by 
Marc  MaeDermott. 

“ A Little  Child  Shall  Lead  Them,”  the 
seventh  special,  which  was  adapted  by  Paul 
H.  Sloane  from  the  story  by  the  mysterious 
“ Mr.  X.,”  will  be  released  October  29th.  The 
picture  is  now  in  the  fifth  week  of  its  engage- 
ment at  the  Lyric  theatre,  New  York.  The 
title  will  be  changed  at  an  early  date.  In  this 
connection  the  Fox « Film  headquarters  an- 
nounces that  a prize  of  one  thousand  dollars 
will  be  offered  for  the  best  suggestion. 

The  William  Farnum  release  on  October 
15  will  be  “ Beyond  Compromise,”  from  the 
story  by  Lilian  Bennet  Thompson.  It  was 
directed  by  Emmett  J.  Flynn  from  the  screen 
version  by  Bernard  McConville.  This  will  be 
Farnum’s  first  picture  made  at  the  West  Coast 
studios  since  his  return  from  Europe  last  fall. 

Tom  Mix  comes  on  October  1st,  in  “ Do 
and  Dare,”  a tale  of  the  American  plains  and 
a South  American  revolution.  The  story  is 
by  Marion  Brooks,  and  the  direction  by 
Edward  Sedgwick. 

“ Calvert’s  Valley,”  from  the  pen  of  Mar- 
garet Prescott  Montague,  will  be  the  October 
vehicle  for  John  Gilbert.  Jack  Dillon  directed 
the  film,  which  goes  to  distribution  on  the  8th. 

Charles  Jones  will  be  starred  in  “ Bells  of 
San  Juan,”  adapted  from  Jackson  Gregory’s 
novel  of  that  name.  Scott  Dunlap  directed. 
October  15th  is  the  release  date. 


The  youthful  Shirley  Mason  is  presented  in 
“ Youth  Must  Have  Love.”  This  five-reel 
adaptation  of  Dorothy  Yost’s  story  was  pro- 
duced under  the  direction  of  Joseph  Franz. 
This  picture  will  be  released  October  1. 

Rowland  V.  Lee  has  directed  William  Rus- 
sell’s October  22nd  release,  “ Mixed  Faces,” 
which  is  based  on  a story  by  Roy  Norton. 

The  second  of  the  series  of  special  comedies 
by  Lupino  Lane  will  be  ready  October  8.  The 
title  is  “ The  Pirate,”  and  the  film  was  directed 
by  Jack  Blystone. 

Clyde  Cook’s  next  special  comedy  will  be 
“ High  and  Dry.”  It  is  said  to  contain  many 
new  comedy  situations. 

“ The  City  Chap,”  starring  A1  St.  John  and 
directed  by  the  actor,  will  be  released 
October  15th. 

A Lee  Kid  reissue,  “ Double  Trouble,”  re- 
edited  by  Ralph  Spence;  three  Sunshine 
Comedies,  “ Dandy  Dan,”  “ Step  Lively, 
Please  ” and  “ The  Haunted  House” ; three 
Mutt  and  Jeff  Cartoons,  “ Red  Hot,”  “ Fallen 
Arches  ” and  “ Cold  Turkey,”  and  four  edi- 
tions of  Fox  News  complete  the  month’s 
output. 


Massive  Set  Is  Built  for 
Paramount  Production 

What  are  declared  to  be  the  biggest  hotel 
sets  ever  constructed  at  the  Famous  Players- 
Lasky  West  Coast  studios  serve  as  the  setting 
for  “ Making  a Man,”  the  Paramount  picture 
starring  Jack  Holt  and  directed  by  Joseph 
Henabery.  This  hotel,  a replica  of  a prom- 
inent Eastern  hostelry,  is  described  as  having 
three  enormous  elevators,  a mammoth  stair- 
case and  back  stairs.  Stage  number  two,  one 
of  the  biggest  at  the  studio,  is  said  to  be 
almost  entirely  covered  by  the  set. 


In  “ The  Head  Hunters  of  the  South  Seas,”  \ 

Martin  Johnson  expeditionary  subject,  released  li 

Associated  Exhibitors,  it  would  seem  cannibals  a 
plentiful  as  extras. 

Foreign  Deal  Closed  by 
Lichtman 

A transaction  in  the  foreign  field  that  l- 
volves  a considerable  amount  of  money  £ 
been  closed  between  A1  Lichtman,  represet- 
ing  the  A1  Lichtman  Corporation,  and  e 
Sociedad  General  Cinematografiea,  throifa 
the  latter’s  local  buyer,  Juan  Kunzler. 

The  entire  release  list  of  the  Lichtman  :- 
ganization  will  be  distributed  in  Argenti  i, 
Paraguay,  Uruguay,  Chile,  Peru,  Bolivia,  tld 
Ecuador  by  the  Sociedad  for  one  year. 

The  deal  carries  an  unusual  significar.  >, 
perhaps,  in  that  only  one  of  the  pictus 
involved  has  been  generally  exhibited.  T.jt 
is  “Rich  Men’s  Wives.”  Two  otho, 
“Shadows”  and  “Thorns  and  Orange  Blj- 
sorns,"  are  ready  for  release,  while  “ Are  In 
a Failure?”  and  “The  Hero”  are  now  o 
production  at  the  B.  P.  Schulberg  plant  t 
Los  Angeles,  where  the  Preferred  Pictu  e 
are  produced. 


Belasco  Productions  Enters  i 
Field 

ANEW  producing  organization,  knowi 
as  Belasco  Productions,  Inc.,  an< 
headed  by  Edward  Belasco,  bro  I 
ther  of  the  famous  stage  wizard,  has  jus  : 
finally  completed  organization. 

This  announcement  was  confirmed  it 
New  York  this  week  by  George  H.  Davis 
Eastern  representative  of  the  new  com 
pany^  and  now  in  New  York  engaged  it 
getting  releasing  activities  in  motion. 

The  company  started  actual  produc 
tion  this  week  on  its  first  picture,  ar 
original  story  by  Lois  Zellner,  callec 
“ Her  Price,”  with  an  all-star  cast  headec 
by  Miriam  Cooper,  and  including  Forrest 
Stanley,  Mitchell  Lewis,  Richard  Tucker 
Maude  Wayne,  and  Kate  Lester,  anc 
directed  by  Dallas  M.  Fitzgerald. 


Scenes  from  the  Universal  all-star  attraction,  “The  Long  Chance.” 


October  14,  1922 


1879 


Scenes  from  the  Goldwyn  picture  “Passions*  of  the  Sea.” 

F.  B.  O.  Expands  Exploitation  Staff 

Thirty  Representatives  to  Be  Placed 
to  Render  Service  to  Exhibitors 


BEFORE  the  end  of  the  present  month 
there  will  be  an  exploitation  repre- 
sentative stationed  in  thirty  Film 
Booking  Office  branches  throughout  the 
country.  This  announcement,  one  of  the  most 
important  to  emanate  from  the  F.  B.  0. 
Home  Office  since  its  reorganization  and 
change  of  name  from  Robertson-Cole  Dis- 
tributing Corporation  several  months  ago, 
was  made  this  week  by  J.  I.  Schnitzer,  vice- 
president  of  the  corporation. 

Heretofore  eight  exploitation  men  have 
been  working  in  the  field  for  F.  B.  O.  They 
have  been  exploiting  mainly  “In  the  Name  of 
the  Law,”  duplicating  and  in  many  cases 
adding  to  the  remarkable  results  obtained  in 
New  York  during  the  pre-season  run  of  that 
picture.  Under  the  new  plan  an  exploita- 
tion man  will  be  attached  permanently  to 
each  F.  B.  0.  branch  to  do  general  exploita- 
tion on  all  Film  Booking  Offices  releases  and 
to  tender  a comprehensive  service  to  all  ex- 
hibitors. This  will  occasion  the  employment 
of  twenty-two  exploiteers  in  addition  to  those 
already  serving  F.  B.  0.  in  that  capacity. 
These  men  are  Jesse  Weil,  in  Buffalo;  Frank 
Leonard  in  New  York;  Charlie  Giegerich  in 
Philadelphia;  Harold  F.  Wendt,  in  Cleve- 
land ; Louis  Kramer,  in  Chicago ; Hal  Horne 
in  Omaha;  Preston  Hickey,  in  Minneapolis; 
and  Monte  Rice  in  Seattle.  The  first  to  be 
added  to  this  exploitation  talent  is  Gilbert  P. 
Josephson,  who  has  been  assigned  ot  the  Al- 
bany exchange. 

The  enlarged  exploitation  staff  will  be  un- 
der the  supervision  of  A1  Boasberg,  director 
of  exploitation.  Mr.  Boasberg  became  asso- 
ciated with  F.  B.  0.  several  months  ago, 
having  come  from  the  exploitation  force  of 
Famous  Players.  The  basic  idea  of  the  new 
department  will  be  exhibitor  cooperation,  and 
each  exploiteer  is  being  instructed  not  only  in 
the  essential  elements  of  successful  e ploita- 
tion,  but  in  the  various  ramifications  of  ex- 


hibitors’ service  which  it  will  be  his  duty 
to  thoroughly  execute. 

The  establishment  of  a permanent  and 
nation-wide  exploitation  force  is  another  of 
the  constructive  movements  made  by  the  re- 
organized Robertson-Cole  Distributing  Cor- 
poration in  the  past  four  months.  It  was  the 
announced  aim  of  P.  A.  Powers,  managing 
director,  to  establish  his  organization  as  a 
highly  specialized  sales  and  exploitation 
medium  through  which  the  independent  pro- 
ducer of  high  standard  would  find  a profi- 
cient agency,  and  the  independent  exhibitor 
an  organization  eager  to  serve  him  with 
practical  showmanship  methods.  This  latest 
expansion  is  in  line  with  Mr.  Powers’  policy 
and  its  announcement  awaited  only  a final 
conference  with  him  upon  his  return  from 
the  West  Coast,  where  lie  has  been  supervis- 
ing the  production  activities  of  F.  B.  0.  at 
the  R-C  Studios. 


Foreign  Distributor  for 
Paramount  Here 

Max  Glucksmann,  Paramount  distributor 
in  Argentina,  Uruguay,  Paraguay,  Chile, 
Peru  and  Bolivia,  arrived  in  New  York  on 
Monday,  Sept.  25th,  to  spend  a few  weeks 
in  connection  with  his  business  interests  as 
one  of  the  largest  film  distributors  in  South 
America. 

In  an  interview  witli  E.  E.  Shauer,  di- 
rector of  the  foreign  department  of  the  Fa- 
mous Players-Lasky  Corporation,  Mr.  Glucks- 
mann told  of  encouraging  conditions  in  the 
Argentine  film  industry  and  predicted  a pros- 
perous year  in  the  film  trade. 

Mr.  Glucksmann  states  that  he  released 
“The  Sheik”  simultaneously  in  five  theatres 
in  Buenos  Aires,  where  it  repeated  the 
enormous  hit  this  Paramount  production  has' 
made  in  every  part  of  the  world. 


Select  Will  Distribute  Read 
Picture 

$ { r\AWNED,”  the  J.  Parker  Read,  Jr., 
production  which  has  excited  in- 
terest  since  it  was  brought  on 
from  the  Coast  some  weeks  ago,  is  to 
be  distributed  by  Select  Pictures  Cor- 
poration. Negotiations  between  Mr.  Read 
and  Lewis  J.  Selznick,  president  of  Select, 
were  completed  a few  days  ago  and 
“ hurry-up  ” instructions  which  have  been 
issued  all  along  the  line  are  expected  to 
land  prints  in  Select  branches  throughout 
the  country  within  the  next  three  weeks. 

The  scenario  is  from  a story  by  Frank 
L.  Packard,  author  of  “ The  Miracle 
Man,”  which  appeared  not  long  ago  in 
Munsey’s  magazine.  The  direction  is  by 
Irvin  V.  Willat.  Tom  Moore  and  Edith 
Roberts  are  featured  in  the  cast  which 
also  includes  Charles  Gerard,  Josef  Swick- 
ard,  Billy  Elmer,  and  others. 


Talmadge  Sisters  Hobnob- 
bing with  Celebrities 

Norma  and  Constance  Talmadge  are  kept 
busy  meeting  celebrities  in  their  tour  abroad, 
according  to  dispatches  being  received  at  the 
First  National  headquarters.  During  their 
recent  sojourn  in  Paris,  Mile.  Paulette  Duval, 
the  French  head-liner,  and  the  American  team 
in  the  International  Pistol  Tournament  were 
among  those  who  paid  their  compliments  to 
the  Talmadge  sisters.  The  schedule  for  their 
English  itinerary  includes  their  presentation 
to  the  King  and  Queen  and  a meeting  with 
Lloyd  George.  They  have  also  received  an 
invitation  to  dine  with  the  Lord  Mayor  of 
London  and  his  wife. 

Joseph  Schenck  will  confer  shortly  in 
Berlin  with  soviet  officials  for  the  purpose  of 
arranging  the  details  of  a proposed  trip 
through  Russia.  Plans  are  also  being  made 
for  the  reception  of  the  Talmadge  partv  in 
various  cities  of  Italy,  Germany  and  Austria. 


Gladys  Walton  as  she  appears  in  three  scenes  of 
“ The  Girl  Who  Ran  Wild,”  Universal. 


1880 


Pathe  Shows  Smyrna  Holocaust 

Camera  Visualization  Shown  On  New 
York  Screen  In  Remarkable  Time 


\~\  T HILE  the  ashes  of  Smyrna  are  still 
warm,  Pathe  News  is  flashing  on  the 
’ ’ theatre  screens  of  this  country  a 
complete  motion  picture  report  of  the  fright- 
ful scenes  of  the  first  great  conflagration  in 
the  Turkish  invasion  of  Europe. 

Exactly  two  weeks  from  the  date  of  the 
Smyrna  holocaust  which  shocked  the  civil- 
ized world,  rushed  from  the  blazing  center  of 
the  new  great  war  through  the  air  and  over 
six  thousand  miles  of  ocean  and  land,  this 
faithful  camera  visualization  was  given  to 
motion  picture  patrons  in  New  York  and 
other  big  Eastern  cities  of  the  United  States. 

The  Pathe  News  exclusive  film  marking 
this  “scoop”  in  screen  news  reporting, 
reached  New  York  aboard  the  Aquitania  on 
Saturday  morning,  September  30.  It  was 
immediately  developed  at  the  Pathe  News 
laboratories,  where  prints  were  made  while 
Editor  Emmanuel  Cohen  and  his  editorial 
staff  prepared  and  photographed  the  titles. 
The  completed  prints  were  distributed  to 
New  York  theatres  in  ample  time  for  their 
evening  performances  on  that  same  day. 

When  the  Tureo-Greek  controversy  began 
to  look  dangerous,  George  Ercole  with  a rov- 
ing Pathe  detail  was  in  Vienna.  Rome,  with 
its  Pathe  News  Office  and  camera  staff,  was 
nearer:  but  Ercole,  with  his  special  experi- 
ence and  knowledge  of  conditions  in  the  dis- 
turbed area,  was  the  logical  choice  for  the 
important  mission  which  the  foresight  of 
Editor  Cohen  had  created. 

Ercole’s  sensations,  and  the  personal  perils 
he  encountered,  in  “close  up”  cranking  of 
his  camera  in  streets  crowded  with  frantic 
Christian  men,  women  and  children  trying  to 


reach  the  water  front  and  escape  in  ships, 
can  only  be  imagined  from  the  moving 
scenes  transmitted  to  the  picture  screen. 


Educational  Experts  on 
Palmer  Staff 

An  annoucement  that  presages  much  bene- 
fit and  encouragement  to  the  student  of 
photoplay  technique  has  just  come  from  the 
offices  of  the  Palmer  Photoplay  Corporation 
in  Hollywood.  It  is  to  the  effect  that  Clay- 
ton Hamilton,  lecturer,  editor,  playwright 
and  photodramatist,  has  been  appointed 
Educational  Adviser  to  the  Palmer  institu- 
tion, and  that  Douglas  Doty,  former  editor 
of  some  of  the  country's  biggest  magazines 
and  renowned  as  a discoverer  and  developer 
of  new  writers,  has  become  Associate  Editor 
of  the  Palmer  Corporation’s  Department  of 
Education. 


t(The  Power  ol  Love” 
Given  Pre-  View 

Perfect  Pictures  held  their  world’s  pre- 
view of  the  feature  production,  “ The  Power 
of  Love,”  with  their  stereoscopic  method  of 
exhibition  at  the  Ambassador  Hotel  theatre, 
Los  Angeles,  September  27. 

This  pre-view  was  attended  by  the  leading 
film  executives,  stars  and  directors,  and  mem- 
bers of  the  press. 


Scenes  in  which  Mary  Pickford  again  portrays  the  title  role  of  “Tess  of  the  Storm  Country,”  United  Artists. 


Scenes  from  “ When  Danger  Smiles,”  Vitagraph 
picture  starring  William  Duncan. 

Fairbanks 9 Production  in 
First  Showings 

Arrangements  have  just  been  completed 
for  the  special  presentations  of  “ Douglas  \ 
Fairbanks  in  Robin  Hood,”  to  be  shown  sim-  - 
ultaneously  in  New  York,.  Chicago,  and  Los  l 
Angeles. 

H.  D.  Buckley,  Fairbanks’  theatre  rep  re-  1 
sentative,  has  just  closed  negotiations  for  the 
Lyric  Theatre,  in  New  York,  and  the  George 
M.  Cohan’s  Grand  Opera  House,  in  Chicago, 
for  the  showing  of  the  big  Fairbanks  special. 
Grauman’s  new  Hollywood  theatre,  in  Los 
Angeles,  will  open  with  “Douglas  Fairbanks 
in  Robin  Hood  and  all  three  engagements 
will  be  presented  almost  simultaneously 
about  the  middle  of  October. 

The  arrangements  made  for  all  three  thea- 
tres are  for  extended  runs,  playing  at  regu-  | 
lar  theatrical  scale  of  prices. 


Associated  Exhibitors ’ 
Force  Enlarged 

W.  B.  Frank,  general  sales  manager  of  As- 
sociated Exhibitors,  has  just  announced  sev- 
eral additions  to  the  organization’s  large  and 
rapidly-growing  sales  staff. 

A.  M.  Van  Dyke  and  TV.  L.  Merrell  have 
been  added  to  the  force  working  out  of  the  t 
Minneapolis  office,  making  three  men  in  that 

territorjr. 

Abe  Frankie  becomes  Associated  repre- 
sentative in  the  Des  Moines  territory.  Harry 
Wellington,  formerly  American  Releasing  1 
Company’s  Kansas  City  manager,  is  now  an 
Associated  salesman  a't  that " branch.  Nat 
Marcus  has  been  appointed  a sales  repre- 
sentative in  Albany  territory,  and  C.  A. 
Molte  has  rejoined  the  Pittsburgh  staff  after 
a six  months’  leave  of  absence  because  of  ill- 
ness. 


October  14,  1922 


1881 


Warner  Brothers  Float  Is 
Paraded  Down  Broadway 

The  Warner  Brothers  float,  a large  replica 
f a shelf  of  seven  famous  novels  to  be  pro- 
ceed by  that  firm,  was  paraded  down  Broad- 
ray,  New  York,  on  Tuesday  night  during  the 
heatre  hour,  and  stopped  before  the  Capitol 
heatre  to  demonstrate  to  the  bankers  in 
itten dance  at  the  forty-eighth  annual  conven- 
ion  of  the  American  Bankers’  Association 
ust  how  pictures  are  sold  to  the  public.  The 
lapitol  theatre  had  been  turned  over  to  the 
tankers  for  the  evening. 

The  float  was  preceded  by  a touring  car 
:ontaining  a motion  picture  camera,  and  was 
Allowed  by  a sight-seeing  bus  with  a fifteen- 
jiece  band,  which  played  during  the  entire 
ime  of  the  parade.  Sun-light  arcs  were  sta- 
;ioned  on  the  roof  of  the  Mecca  building  and 
;he  Capitol  theatre,  which  illuminated  the  float 
md  made  the  taking  of  motion  pictures  pos- 
sible. tThe  bus  bore  large  banners  reading: 

‘ Welcome,  A.  B.  A.,”  and  the  like. 

Broadway  was  densely  thronged  at  the  time, 
md  the  float,  brilliantly  lighted,  together  with 
she  music,  attracted  great  crowds. 

Immediately  following,  Frank  A.  Cassidy 
md  Herbert  Messmore  started  the  float  on  its 
sross-country  trip  to  Los  Angeles. 


Veteran  Indian  Fighter 
Aids  Picture 

F.  J.  McGinnis,  Universal  exploiteer  in  the 
Pittsburgh  territory,  has  arranged  a striking 
tie-up  for  exhibitors  who  play  “ In  the  Days 
of  Buffalo  Bill,”  Universal’s  latest  chaptered 
thriller.  He  has  arranged  with  Captain 
Stanley  Lewis,  veteran  Indian  fighter,  to  lec- 
ture on  the  life  of  Buffalo  Bill,  on  the  life  of 
President  Lincoln  and  on  the  building  of  the 
Union  Pacific  railroad. 

Captain  Lewis  bears  credentials  from  the 
Secretaries  of  War  and  the  Navy,  and  from 
the  president  of  the  National  Educational 
Society. 


Cast  Is  Announced  for 
<(The  Hero” 

The  following  have  been  cast  for  “ The 
Hero,”  a New  Preferred  Picture  placed  in 
production  in  Los  Angeles  last  week  by  B.  P. 
Schulberg:  Barbara  La  Marr,  Gaston  Glass, 
John  Sainpolis,  Doris  Pawn,  David  Butler, 
Frankie  Lee,  Ethel  Shannon  and  Martha  Mat- 
tox. Gasnier  is  directing  the  picture,  which 
will  be  his  second  Gasnier  Production  for 
Preferred.  “ Rich  Men’s  Wives  ” was  his 
first. 

Miss  La  Marr  is  under  contract  with  Saw- 
yer and  Lubin,  but  Schulberg  succeeded  in 
securing  her  services  for  this  picture  only. 


Famous  Players-Lasky  Changes 
Made 

THE  resignation  of  Oscar  A.  Morgan 
as  assistant  to  E.  E.  Shauer,  director 
of  the  foreign  department  of  the 
Famous  Players-Lasky  Corporation,  and 
the  appointment  of  Joseph  H.  Seidelman 
as  his  successor,  were  announced  at  a 
luncheon  given  in  honor  of  the  former  at 
the  Commodore  Hotel  on  Tuesday,  Sep- 
tember 26,  by  Mr.  Shauer.  The  entire 
membership  of  the  foreign  department 
joined  Mr.  Shauer  in  extending  farewells 
to  Mr.  Morgan  and  in  giving  an  official 
welcome  to  Mr.  Seidelman. 


Clarke  Made  Assistant  to 
Vice-President 

JESSE  L.  LASKY,  first  vice-presi- 
dent of  Famous  Players-Lasky  Cor- 
poration, announces  the  appoint- 
ment of  Victor  H.  Clarke  to  the  position 
of  Assistant  to  the  first  Vice-President. 
It  is  explained  that  the  necessity  for  the 
creation  of  this  new  office  arises  from  the 
tremendous  increase  in  productional  ac- 
tivities at  the  Paramount  West  Coast 
studio. 

It  is  Mr.  Lasky’s  desire  to  maintain 
closer  contact  with  writers,  directors  and 
stars  and  also  to  be  able  to  devote  a 
greater  amount  of  time  to  the  considera- 
tion of  the  big  productions  which  are 
now  being  made  and  which  will  be  made 
in  the  future.  The  immense  amount  of 
detail  has  made  it  difficult  for  Mr.  Lasky 
to  give  the  attention  to  these  matters 
that  he  would  like  to  give,  and  the  ap- 
pointment of  Mr.  Clarke  will  relieve  the 
situation  considerably. 

It  is  made  clear  that  the  advancement 
of  Mr.  Clarke  in  no  way  affects  the  po- 
sition of  Charles  Eyton,  General  Manager 
of  Lasky  Studio. 


Ray  Productions  Will 
Enlarge  Quarters 

Prosperity  among  the  established  motion 
picture  studios  is  indicated  by  the  decision 
last  week  of  the  officials  of  Charles  Ray  Pro- 
ductions, Inc.,  to  erect  a new  administration 
building  bounded  by  Commonwealth  avenue, 
Sunset  Drive  and  Fleming  street,  Hollywood. 

This  structure,  which  will  be  ornate 
Spanish  type,  will  run  200  feet  on  Sunset 
Drive  and  100  feet  on  Commonwealth,  and  is 
to  be  the  first  unit  of  continuous  series  of 
buildings  encircling  the  Ray  properties. 


Marshall  Neilan  to  Produce 
Famous  Novel 

Marshall  Neilan  will  produce  “ Tess  of  the 
D’Urbevilles  ” in  conjunction  with  Goldwyn 
Pictures  Corporation. 

The  rights  to  Thomas  Hardy’s  famous  novel 
have  been  acquired  by  Marshall  Neilan  and 
Goldwyn  Pictures  Corporation  and  it  will  be 
produced  shortly  as  one  of  Goldwyn’s  Big 
Twenty. 

Goldwyn  has  arranged  with  Dorothy  Far- 
num  to  write  the  continuity  for  “ Tess.” 


James  Englander  to  Direct 
Hyperion  Publicity 

James  Englander  has  been  appointed  pub- 
licity and  advertising  director  of  Hyperion 
Pictures  Corporation,  an  organization  for  dis- 
tribution of  films  in  the  independent  field.  Mr. 
Englander  has  had  wide  experience  in  film 
publicity,  coming  to  that  field  after  a number 
of  years  in  newspaper  work  with  big  New 
York  dailies. 


“My  Friend  the  Devil9* 
Has  Fine  Cast 

William  Fox  picked  a fine  cast  for  his  pic- 
ture, “ My  Friend  the  Devil,”  which  is  based 
on  Georges  Ohnet’s  novel,  “ Dr.  Rameau.” 

In  this  cast  are  Charles  Richman,  Barbara 
Castleton,  Peggy  Shaw,  William  Tooker, 
Benny  Grauer,  Robert  Frazier,  Alice  May, 
Myrtle  Stewart,  Adolph  Miller,  Mabel  Wright, 
John  Randall. 


Paramount  Pictures  in 
Broadway  Houses 

Next  week  will  establish  a new  record  for 
Paramount  on  Broadway  when  five  of  the  six 
leading  picture  houses  in  the  Times  Square 
district  will  be  presenting  Paramount  Pictures 
as  their  feature  attractions. 

“ The  Old  Homestead,”  with  Theodore 
Roberts,  George  Fawcett,  T.  Rey  Barnes, 
Harrison  Ford  and  Fritzi  Ridgeway,  will  have 
its  New  York  premiere  at  the  Capitol.  At  the 
Rivoli,  the  attraction  will  be  the  Cosmopolitan 
production,  “ The  Face  in  the  Fog,”  with 
Lionel  Barrymore  and  Seena  Owen.  Cecil  B. 
DeMille’s  “ Manslaughter,”  after  three  weeks 
at  the  Rivoli  will  move  down  to  the  Rialto  for 
a week.  Cosmopolitan’s  big  success,  “ When 
Knighthood  Was  in  Flower,”  starring  Marion 
Davies,  will  continue  at  the  Criterion,  while 
“ Pink  Gods,”  with  Bebe  Daniels,  James  Kirk- 
wood, Anna  Q.  Nilsson  and  Raymond  Hatton, 
will  be  shown  at  the  Cameo  and  Dorothy  Dal- 
ton and  Jack  Holt  in  “ On  the  High  Seas  ” at 
Loew’s  State. 


Goldwyn  Will  Protect 
“Sherlock  Holmes99 

Goldwyn  Distributing  Corporation,  distribu- 
tors of  John  Barrymore  in  “Sherlock  Holmes,” 
announces  that  it  will  fight  all  competing 
companies  from  issuing  motion  pictures  under 
the  title  of  “ Sherlock  Holmes  ” or  “ Adven- 
tures of  Sherlock  Holmes.” 

A motion  for  temporary  injunction  has  been 
filed  in  the  Supreme  Court  by  William  Gillette, 
Charles  Frohman,  Inc.,  and  Alcet  Enterprises, 
Inc.,  restraining  the  Stoll  Film  Co.,  Ltd.,  and 
the  Education  Film  Exchanges,  Inc.,  from 
using  the  title  “ Sherlock  Holmes  ” or  “ The 
Adventures  of  Sherlock  Holmes  ” in  connec- 
tion with  any  motion  picture. 

David  A.  Levy  Resigns 
from  Educational 

The  resignation  of  David  A.  Levy,  who  has 
been  identified  with  the  New  York  Exchange 
of  Educational  Films  for  the  past  two  years, 
severs  his  connection  with  that  company  in 
the  capacity  of  Assistant  Manager. 

Through  his  consistent  endeavors  and  long 
experience,  Mr.  Levy  has  acquired  a host  of 
friends  in  film  circles,  who  will  be  interested 
in  his  new  affiliation,  which  will  be  announced 
following  his  return  from  a short  vacation  to 
be  spent  in  the  Adirondacks. 

Ralph  Block  Signed  as  Pro - 
duction  Editor  by  Famous 

Ralph  Block,  former  dramatic  critic  and 
special  feature  writer  on  the  staff  of  the  New 
York  Tribune  and  more  recently  scenario  edi- 
tor for  Goldwyn,  has  signed  a contract  with 
Paramount. 


Goldwyn  Announces  New 
Staff  Changes 

GOLDWYN  announces  that  J.  A. 
Koerpel  will  have  supervision  of 
its  new  Indianapolis  branch  ex- 
change as  well  as  being  district  manager 
for  the  territories  embraced  by  the  Cleve- 
land, Cincinnati,  Detroit  and  Indianap- 
olis exchanges. 

G.  A.  Hickey,  formerly  manager  of 
Goldwyn’s  Buffalo  exchange,  has  been 
made  district  manager  of  the  Washing- 
ton, Philadelphia  and  Pittsburgh  ex- 
changes, with  headquarters  in  Washing- 
ton. 


1882 


Motion  Picture  News 


=» 


NEWSY  BRIEFS  FROM  CENTRAL  FILM  BELT 


Chicago  and  the  Mid-West 


L.  H.  MASON,  REPRESENTATIVE,  752  S.  IF  A BASH  AVE. 


Exhibitors  and  Personals 

L.  M.  Rubens  is  making  a rapid 
trip  on  the  highway  to  recovery  and 
expects  to  return  to  his  home  in 
Aurora  this  week,  from  the  Presby- 
terian Hospital,  Chicago,  where  he 
has  been  confined  for  many  weeks. 
Mr.  Rubens,  who  besides  being  one 
of  the  most  popular  exhibitors  in 
the  state,  is  president  of  the  I.  Al. 
P.  T.  O.  He  has  planned  an  active 
campaign  for  the  big  exhibitors’  or- 
ganization this  Fall  and  promises 
that  the  work  of  this  association 
will  make  theatre  men  sit  up  and 
take  notice. 


It  is  reported  that  arrangements 
have  been  completed  for  opening 
“ Douglas  Fairbanks  in  Robin 
Hood”  on  October  15th  at  Cohan’s 
Grand  Opera  House,  and  Pete 
Smith,  the  well  known  publicity  ex- 
pert who  is  in  charge  of  the  ex- 
ploitation and  road  shows  for  this 
important  Douglas  Fairbanks  pro- 
duction, already  is  in  Chicago  pre- 
paring for  the  run. 

W.  Remington  Welch,  who  classi- 
fies himself  as  “ exponent  of  music 
for  the  film,”  is  the  latest  mem- 
ber of  the  new  McVicker’s  staff  to 
arrive  in  Chicago,  and  is  watching 
the  final  work  on  the  installation 
of  the  great  Wurlitzer  organ,  over 
W'hich  he  will  preside  at  the  new 
Tones,  Linick  & Schaefer  house. 
He  was  brought  on  from  the  Rialto 
Theatre.  New  York,  where  he  en- 
joyed an  unusual  reputation  as  an 
organist  who  builds  splendid  musi- 
cal setting  around  pictures.  During 
the  last  ten  years  he  has  accom- 
panied motion  nictures  in  Newark. 
New  Jersey;  Cleveland.  Ohio;  Ro- 
chester, New  York:  Terre  Haute. 
Indiana;  Detroit.  Michigan,  and  as 
before  mentioned,  New  York  City. 
He  is  a member  of  the  “ new 
school  ” of  organ  players  and  has 
gained  his  knowledge  direct  from 
the  organ  builders,  having  been 
employed  by  the  Rudolph  Wurlitzer 
Company  for  seven  years  as  a fac- 
tory expert  instructing  new  organ- 
ists and  demonstrating  organs. 

McVicker’s  wrill  be  “ manned  ” 
with  girls,  according  to  the  decision 
just  arrived  at  by  Jones,  Linick  &• 
Schaefer.  There  will  be  girl  ushers 
and  girl  directors,  who  must  have 
the  following  qualifications : White, 
between  five  feet  and  five  feet  four 
inches,  weight  not  over  one  hun- 
dred and  twenty  pounds,  with  dark 
bobhed  hair  and,  most  important, 
they  must  be  able  to  smile  naturally. 
Managing  Director  S.  Barrett  Mc- 
Cormick evidentlv  intends  to  make 
patrons  of  McVicker’s  happy  and  at 
home. 


negotiating  to  handle  the  world’s 
distribution  of  pictures  for  a well 
known  coast  producer,  and  expected 
to  close  the  deal  while  in  Chicago, 
but  would  not  reveal  the  name  of 
the  producer.  Mr.  Klein  states  he 
will  handle  the  foreign  rights  him- 
self and  the  American  territory  will 
be  handled  by  a national  distribut- 
ing corporation,  whose  headquar- 
ters are  in  New  York. 


Ray  Swan,  formerly  publicity 
director  for  Ascher  Brothers,  has 
joined  the  Rapid  Printing  Company, 
for  whom  he  will  handle  all  theatri- 
cal printing.  This  company  does  a 
large  business  with  Chicago  motion 
picture  houses. 


Joe  E.  Tabor,  well  known  to  mo- 
tion picture  men  as  the  president 
and  manager  of  the  Majestic  The- 
atre Company,  which  operates  the 
Majestic  Theatre  at  Belvidere, 
Illinois,  has  retired  from  the  mo- 
tion picture  business  after  fourteen 
years  as  a theatre  owner,  and  will, 
hereafter,  give  his  entire  attention 
to  his  newspaper.  One  of  his  latest 
acts  as  a member  of  the  industry, 
was  to  send  his  check  to  the  Illi- 
nois Motion  Picture  Theatre 
Owners  to  help  them  “ carry  on.” 


The  Malone  theatre,  Sikeston, 
Missouri,  has  been  purchased  by 
Mr.  and  Mrs.  McCormick,  owners 
of  a moving  picture  theatre  at 
Charleston,  Missouri. 


W.  B.  Kneedler  has  sold  the  Gem 
at  Litchfield,  Illinois,  to  Dominick 
Frisini,  owner  of  theatres  at  Tay- 
lorville  and  Kincaid,  Illinois. 


Norma  Talmadge’s  latest  picture 
“ The  Eternal  Flame  ” had  plenty 
of  first  runs  in  St.  Louis  this  week. 
The  West  End  Lyric,  West  End 
Airdome,  New  Grand  Central  and 
Capitol  Theatres  all  ran  first  run  day 
and  date.  Harry  Weiss,  manager 
of  the  local  First  National  Office, 
put  over  this  deal  and  five  or  six  of 
the  current  First  National  releases 
will  be  shown  this  way. 


George  De  Kruif,  of  Exhibitors 
Supply  Company,  is  in  the  west  on 
company  business  and  will  spend 
several  weeks  in  Salt  Lake  City, 
Utah  and  Denver,  Colorado,  before 
returning  to  Chicago. 


Chicago  exhibitors  have  been  re- 
quested by  the  Safety  Council  of 
the  Chicago  Association  of  Com- 
merce, to  co-operate  in  the  observa- 
tion of  Fire  Prevention  Week, 
starting  next  Monday,  by  showing 
of  slides  appropriate  to  the  occasion. 


Edward  L.  Klein,  of  the  com- 
pany hearing  his  name,  motion  pic- 
ture distributors,  with  headquarters 
in  New  York,  was  in  Chicago  last 
week.  Tt  is  understood  that  he  is 


Ike  Von  Ronkel  was  in  the  city 
this  week  after  spending  several 
weeks  fishing,  and  expects  to  de- 
part at  once  on  a duck  shooting  ex- 
pedition to  Gras  Lake. 


Film  Row  Brevities 

W.  K.  Lendon,  traveling  auditor 
for  Universal,  was  at  the  Chicago 
exchange  this  week  working  on 
the  installation  of  improved  book- 
keeping and  record  systems,  which 
are  aimed  to  make  the  office  run 
even  more  smoothly  than  it  has 
been. 


Phil  Dunas,  popular  First  Na- 
tional salesman,  is  in  a southside 
hospital  recovering  from  a severe 
operation  which  he  underwent  last 
week.  He  hopes  to  be  back  on 
the  job  before  the  middle  of  the 
month. 


Harry  Danto  has  arrived  in 
Chicago  to  assume  the  duties  of 
local  manager  for  Goldwyn  Pic- 
tures, in  place  of  Harry  Lorsch, 
resigned.  Mr.  Danto  had  been  man- 
ager of  Famous  Players-Lasky’s 
New  York  exchange  for  eight  years 
and  is  regarded  as  one  of  the 
ablest  exchange  men  in  the  country. 
Goldwyn  executives  prevailed  on 
Mr.  Lorsch  to  reconsider  his 
resignation  from  Goldwyn  Pictures 
Corporation,  and  he  will  remain 
with  the  organization  doing  special 
work,  starting  with  the  opening 
of  a new  exchange  at  Milwaukee. 
Mr.  Lorsch  is  one  of  the  most 
popular  picture  men  in  the  territory, 
and  has  been  connected  with  the 
Goldwyn  organization  for  several 
years,  starting  his  service  in  St. 
Louis  as  publicity  representative 
when  Cecil  Maberry  was  manager 
there.  He  came  to  Chicago  two 
years  ago  with  Mr.  Maberry,  tak- 
ing position  as  sales  manager  and 
in  September  1921  was  made  man- 
ager of  the  Omaha  branch,  com- 
ing back  to  Chicago  in  March  as 
manager,  when  Mr.  Maberry  be- 
came vice-president  of  the  Gold- 
wyn organization. 


Frank  Mantzke,  of  the  American 
Releasing  Corporation,  has  arrived 
and  taken  up  his  duties  as  manager 
of  the  local  exchange.  Mr. 
Mantzke  has  been  manager  of  the 
Minneapolis  exchange  of  the  Amer- 
ican Releasing  Corporation  since 
its  organization  and  is  enthusiastic 
over  the  outlook  for  this  indepen- 
dent distributing  concern. 


Clyde  Elliott  has  bought  the  state 
rights  for  the  Illinois  territory  for 
a series  of  four  special  film  fea- 
tures. starring  Betty  Blythe,  from 
BB  Productions,  Inc.  These  fea- 
tures, which  are  advertised  as 
“ superbly  presented  dramas  of  life 
and  luxury  in  the  great  cities  of 
the  world,”  are  reported  to  be  of 
unusual  merit. 


The  executive  committee  of  First 
National  was  in  session  at  the 
Drake  hotel  throughout  the  week, 
and  it  is  understood  that  matters  of 
great  importance  to  the  organiza- 


tion were  taken  up  for  discussion. 
Among  those  who  participated  in 
the  meetings  were : Messrs.  Lieber, 
Williams,  Schwalbe,  Katz,  Blank, 
Mark  and  Richards. 


Irving  Alack  & Company  have 
removed  their  headquarters  to  802 
S.  Wabash  Avenue.  They  have 
secured  more  commodious  and 
convenient  offices. 

Plans  have  been  completed  for 
a big  billboard  campaign  to  ex- 
ploit “ Rich  Men’s  Wives,”  the  A1 
Lichtman  picture  being  released 
in  this  territory  by  Celebrated 
Players.  Alore  than  one  hundred 
and  twenty  of  the  largest  sized 
billboards  have  been  contracted  for. 


C.  John  Predari,  formerly  of  the 
Ateridian  Theatre,  Anderson,  In- 
diana, has  become  connected  with 
Goldwyn  Pictures  Corporation’s 
Chicago  exchange  as  salesman  and 
will  cover  the  territory  formerly 
covered  by  Charles  Heede,  who  has 
been  transferred  to  Wisconsin  terri- 
tory, working  out  of  Milwaukee. 


A.  Platzman,  who  departed  for 
Europe  a short  time  ago,  to  become 
European  auditor  for  Universal,  is 
back  in  Chicago  again  and  has  re- 
sumed his  former  position  as  audi- 
tor of  Universal’s  Chicago  ex- 
change. Air.  Platzman  was  glad 
when  he  saw  the  statue  of  liberty 
once  again,  but  doubly  joyous  when 
he  arrived  at  831  S.  Wabash  Ave- 
nue, Chicago,  and  walked  into  his 
old  office. 


Alaurice  Heilman  has  appointed 
E.  A.  Sipe  as  manager  of  the  Reel- 
craft  exchange  at  Indianapolis,  to 
take  the  place  made  vacant  by  the 
resignation  of  G.  C.  Parrish,  who 
has  joined  the  Goldwyn  organiza- 
tion. Mr.  Heilman  tendered  Air. 
Parrish  a farewell  dinner,  which 
was  greatly  enjoyed  by  the  guests 
of  honor  and  staff  of  Reelcraft’s 
Chicago  headquarters.  The  latest  ad- 
dition to  Reelcraft’s  growing  pro- 
gram is  The  Richard  Talmadge 
Pictures,  contract  for  which  was 
closed  last  week  with  Phil  Gold- 
stone,  of  Goldstone  Productions, 
when  he  arrived  in  Chicago  from 
the  coast. 


At  midnight  October  6.  on  special 
invitation  issued  by  Harry  Weiss 
of  the  First  National  Office  of  St. 
Louis,  nearly  two  hundred  Post 
Commanders  and  their  wives  will 
be  the  guests  of  Manager  Weiss  at 
r special  showing  of  “ Skin  Deep,” 
the  latest  release  of  the  First  Na- 
tional which  has  quite  a heart  inter- 
est in  it  for  the  American  Legion 
hoys.  Besides  Air.  Weiss,  speakers 
on  the  program  will  include  Alavor 
Kiel  of  St.  Louis,  a representative 
of  the  Chamber  of  Commerce,  and 
Air.  Spyros  Skouras  who  served  in 
France  and  is  a member  of  the 
American  Legion. 


1883 


October  14,  1922 


EAST_  AN_D  W_ES_T_  C_0_A_ST_  PR_OJDJJ_CJ^J_ON_  NOJTE_S 

Studio  and  Player  Brevities 

LITTLE  STORIES  ABOUT  PEOPLE  THE  LOT 


With  Paramount  Units 

“ The  Covered  Wagon,”  from  the 
Emerson  Hough  novel,  adapted  by 
Jack  Cunningham,  was  put  into 
production  this  week,  under  the 
direction  of  James  Cruze,  which  is 
promised  as  one  of  the  most  im- 
portant subjects  of  the  season  from 
a standpoint  of  production.  Five 
hundred  covered  wagons  are  now 
being  built  and  one  hundred  and 
fifty  yoke  untamed  steers  being 
trained.  Locations  in  nine  States 
have  been  visited  and  the  Baker 
Ranch,  consisting  of  two  hundred 
thousand  acres  in  Snake  Valley, 
Nevada,  will  be  used  almost  entirely. 
“Westport  Landing,”  later  renamed 
Kansas  City,  is  being  rebuilt  at 
Baker  Ranch.  More  than  five 
thousand  people  will  take  part,  one 
thousand  of  them  Indians  from  the 
Shoshone,  Sioux,  Kaws  and  Pawnee 
reservations.  Mammoth  Lake  will 
furnish  water  for  the  river  being 
built  to  order  for  many  scenes. 
The  right  to  use  a herd  of  five 
thousand  wild  buffalo  on  Antelope 
Island,  Salt  Lake,  has  been  secured 
from  the  Government.  J.  Warren 
Kerrigan  has  been  engaged  for  the 
lead,  with  Lois  Wilson  opposite, 
and  the  cast  includes  Charles  Ogle. 
Ethel  Wales,  Ernest  Torrence  and 
Allan  Forest. 

The  cast  for  C.  B.  DeMille’s 
next  production  includes  Milton 
Sills,  Elliott  Dexter,  Theodore  Kos- 
loff,  Anna  Q.  Nillson,  Pauline 
Garon,  Clarence  Geldart,  Lucien 
Littlefield,  Robert  Brower  and 
Kalla  Pasha. 

Julia  Crawford  Ivers,  directress, 
Betty  Compson,  star,  Edmund 
Lowe,  lead,  and  company  have  left 
for  Honolulu  to  film  “ The  White 
Flower.”  The  script  calls  for 
scenes  showing  Diamond  Head,  The 
Pali,  Volcano  of  Kileaua  and  Beach 
at  Waikiki. 

William  H.  Powell,  who  plays 
Duke  Francis  in  “When  Knight- 
hood Was  in  Flower,”  has  been 
added  to  the  cast  of  Elsie  Fergu- 
son’s latest  Paramount  picture, 
“ Outcast.”  He  will  play  the  role 
of  De  Valle,  a South  American. 
John  Davidson  was  originally  an- 
nounced for  this  part  but  owing  to 
a vaudeville  engagement  was  unable 
to  play  it. 

Robert  Ellis  has  been  engaged  to 
play  opposite  Dorothy  Dalton  in 
her  next  picture  to  be  put  in  pro- 
duction next  week  at  the  Long 
Island  studio.  This  picture,  tem- 
porarily titled  “ Black  Fury,”  is  an 
original  story  for  the  screen  by  Ed- 
mund Goulding  and  will  be  directed 
by  Victor  Fleming. 

J.  Clarkson  Miller  has  been 
added  to  the  scenario  staff  at  the 
Paramount  Long  Island  studio.  He 
is  at  present  at  work  putting  into 
continuity  form  George  Ade’s 
original  story,  “ Back  Home  and 


Broke,”  in  which  Thomas  Meighan 
will  be  starred. 

Spencer  Charters,  who  played 
the  “ what’s  all  the  shootin’  for  ” 
character  in  “The  Tavern”  on 
Broadway,  has  been  added  to  the 
cast  of  Thomas  Meighan’s  forth- 
coming picture,  “ Back  Home  and 
Broke.”  Charters  will  play  an 
eccentric  policeman  in  the  Ade 
story. 

A sequence  in  “ Singed  Wings  ” 
featuring  Bebe  Daniels  and  Con- 
rad Nogel,  contains  a great  deal  of 
double  exposure  work  that  will  de- 
lay finishing  the  production  some 
time.  Meanwhile  Miss  Daniels 
has  started  in  William  DeMille’s 
production  “ Paths  of  Glory.” 

Wallace  Worsley  has  been  en- 
gaged to  direct  Wallace  Reid’s 
next  picture  “ Nobody’s  Money,” 
adapted  from  the  play  by  William 
Le  Baron  and  Beulah  Marie  Dix. 
Wanda  Hawley  will  play  opposite 
Reid.  • 

In  production  are  “ Sacrifice,” 
starring  Mary  Miles  Minter,  under 
the  direction  of  Charles  Maigne ; 
“ My  American  Wife,”  starring 
Gloria  Swanson,  a Sam  Wood  Pro- 
duction, with  Antonio  Moreno  in 
the  leading  masculine  role  and 
Geno  Corrado,  the  heavy;  “Paths 
of  Glory,”  an  all  star  William  De- 
Mille  production  ; “ Singed  Wings,” 
with  Bebe  Daniels  supported  by  an 
all  star  cast,  under  the  direction  of 
Penrhyn  Stanlaws. 

Leon  Gordon,  who  was  featured 
in  “Watch  Your  Neighbor,”  has 
been  engaged  to  play  the  part  of 
Clinton  DeWitt  in  Cosmopolitan’s 
picturization  of  “ Little  Old  New 
York,”  Mr.  Gordon  played  stage 
leads  with  Florence  Moore,  in 
“ Parlor,  Bedroom  and  Bath  ” and 
“ Breakfast  in  Bed.”  Last  season 
lie  supported  Mme.  Petrova  in  “The 
White  Peacock.” 

Adolphe  Menjou,  “ king  ” in  “The 
Three  Musketeers  ” has  been 
chosen  to  play  Robert  Townsend, 
the  portrait  painter,  in  the  William 
DeMille  production,  “ Paths  of 
Glory.” 


Warner  Brothers  Items 

New  interior  and  exterior  stages 
are  to  be  built  by  the  Warner 
Brothers  company  to  carry  out  their 
production  plans.  Two  mammoth 
sets  are  being  built,  one  to  repre- 
sent the  Gopher  Prairie  of  Main 
street,  the  other,  a mining  town  for 
Marion  Russell’s  story,  “ The  Little 
Church  Around  the  Corner,” 
adapted  for  the  screen  by  Olga 
Printzlau. 

Julien  Josephson  has  completed 
the  continuity  for  “ Brass,”  a Harrv 
Rapf  production  which  Sidney 
Franklin  will  direct. 

William  Seiter  has  completed 
scenes  for  “ The  Beautiful  and 
Damned,”  with  principals  number- 


ing Marie  Prevost,  Louise  Fazenda, 
Kathlyn  Key,  Harry  Myers,  Walter 
Long,  Frank  Kingsley  and  George 
Kuwa. 


On  the  Goldwyn  Lot 

R.  A.  Walsh  has  completed 
photographing  “ Passions  of  the 
Sea.” 

F.  J.  Godsol  left  for  New  York 
Thursday  after  three  weeks  at  the 
studio. 

The  300  members  of  the  Southern 
California  Editorial  Association 
visited  the  Goldwyn  studios  on 
Tuesday  of  last  week  and  saw 
Rupert  Hughes  direct  the  filming 
of  a motion  picture  and  experiment 
with  new  lighting  effects. 

Five  photoplays  are  now  in  the 
editing  and  titling  stage  at  the 
Goldwyn  studios — some  of  them 
nearly  completed  and  others  just 
through  the  photographing  stage. 
These  pictures  are  “Broken  Chains,” 
“ The  Strangers’  Banquet,”  “ Gim- 
me,” “ The  Christian  ” and  “ Pas- 
sions of  the  Sea.” 


Here  and  There 

Harold  Shaw,  director  in  this 
country  eight  or  ten  years  ago,  and 
who  has  since  been  producing  in 
London,  is  in  Los  Angeles  to  make 
independent  productions.  He  has 
just  completed  “ Cupid  and  Cunard,” 
with  scenes  made  in  London  and 
New  York. 

Irving  Cummings  has  taken  all 
scenes  for  “ Chicago  Sal,”  from 
story  by  Harvey  Gates  for  Principal 
Pictures  Production.  Cummings 
and  A1  Kern  are  editing.  The  com- 
plete cast  includes  Alice  Lake,  Mil- 
ton  Sills,  Ralph  Lewis,  Gertrude 
Claire,  Ben  Bewlitt,  and  Richard 
Headrick. 

The  first  Frank  R.  Adams  pro- 
duction will  be  an  adaptation  of  his 
Cosmopolitan  story  “Miles  Brewster 
and  the  Super  Sex,”  adapted  and 
directed  by  Lambert  Hillyer.  The 
cast  includes  Robert  Gordon,  Tully 
Marshall,  Charlotte  Pierce,  Lydia 
Knott,  Gertrude  Claire,  Stanhope 
Wheatcroft  and  Kenneth  Gibson. 
It  is  to  be  distributed  by  American 
Releasing  Corporation. 

Henry  Sharp,  who  had  charge  of 
the  photography  of  Maurice  Tour- 
neur’s “ Lorna  Doone,”  has  returned 
to  the  Thomas  H.  Ince  studios 
after  being  ‘ loaned  ’ for  a month’s 
work  on  a Robertson-Cole  Produc- 
tion. 

The  last  shot  has  been  made  in 
Jackie  Coogan’s  newest  picture,  the 
working  title  of  which  is  “ Fiddle 
and  I.”  The  story  was  written  by 
Mr.  and  Mrs.  Jack  Coogan,  and 
was  directed  by  E.  Mason  Hopper. 

“ An  Old  Sweetheart  of  Mine,” 
independent  Harry  Garson  Produc- 
tion of  James  Whitcomb  Riley’s 


poem,  is  nearing  completion.  Elliott 
Dexter  and  Helen  Jerome  Eddy 
head  a cast  of  featured  players  in- 
cluding Lloyd  Whitlock,  Arthur 
Hoyt  and  Barbara  Worth. 

Hernando  G.  Villa  has  joined  B. 
P.  Schulberg’s  art  forces  for  special 
commissions  for  Preferred  Pictures, 
Inc. 

Rowland  V.  Lee  bears  the  honor 
of  directing  the  largest  scenes  made 
at  the  Fox  studios  this  season  as 
the  result  of  filming  of  the  circus 
episodes  for  “ A Circus  Story,” 
which,  starring  Shirley  Mason,  is 
being  directed  by  Lee  from  an 
original  story  by  Robert  N.  Lee,  his 
brother. 


At  Universal  City 

The  two  Herbert  Rawlinson  sub- 
jects “ Another  Man’s  Shoes  ” and 
“ One  Wonderful  Night,”  have  been 
completed  by  the  editing  depart- 
ment. 

“ The  Hot  Head  ” by  Lillian 
Chester,  scenario  by  George  Ran- 
dolph Chester,  is  the  next  vehicle 
in  preparation  for  Frank  Mayo, 
who  is  now  working  in  “ The 
Summons,”  under  the  direction  of 
Edward  Sedgwick. 

Emile  Chautard  has  completed 
“ Forsaking  All  Others,”  with  an 
all  star  cast. 

Robert  Hill  is  beginning  “ Wolves 
of  Society,”  a serial  in  which  Jack 
Mulhall  and  Margaret  Livingston 
play  the  leads.  The  story  and  con- 
tinuity are  by  Anthony  Coldway. 

Edward  Laemele  and  Art  Acord 
will  begin  “The  Trail  Blazers,”  a 
serial  of  the  Oregon  trail  history, 
this  week. 

Jane  Sherman,  who  played  in 
“ The  Devil’s  Pass  Key,”  has  been 
cast  for  a role  in  “ Merry  Glo 
Round.” 

The  supporting  cast  for  William 
Desmond  in  “ Around  the  World 
in  Eighteen  Days,”  includes  Laura 
LaPlante,  Boyd  Irwin  and  Spottis- 
woode  Aitken.  Reeves  Eason  is 
directing. 

Nat  Ross  is  to  direct  the  all  star 
production  of  “ The  Ghost  Patrol,” 
from  the  Sinclair  Lewis  story.  The 
cast  embraces  Ralph  Graves,  Bessie 
Love,  George  Nichols,  Max  David- 
son, Lydia  Titus  and  Dan  Crim- 
mins. 

The  cast  for  an  all  star  produc- 
tion of  “The  Power  of  a Lie,”  to 
be  directed  by  George  Archainbaud, 
includes  Mabel  Julienne  Scott,  June 
Elvidge  and  David  Torrence. 

William  Worthington  has  com- 
pleted “ Kindled  Courage,”  starring 
Hoot  Gibson,  with  Beatrice  Burn- 
ham opposite. 

The  Second  Annual  Wampus 
Riot  was  given  at  Universal  City 
Wednesday  evening,  October  4. 
Malcolm  Boylan  acted  as  Master 
of  Ceremonies. 


1884  Motion  Picture  New 


EX  H I B I T 0 R S’ 

REPORTS  ON  NEW  RELEASE 

W1 

la 

i 

ti 

ie  ] 

Big  Houses  Saj 

EARLY  RETURNS  FR^O_M  IVJEJiK  RUN  THEATER 


Seven-column  display  ad  on  “ The  Old  Homestead  ” used  by  the  Temple  theatre, 

Toledo 


FAMOUS  PLAYERS 

Manslaughter — 

Second  week  pulled  big;  fine  pic- 
ture with  big  settings.  (Middle 
West) 


Much  favorable  comment.  Drew 
excellently  through  week  run. 
(Middle  West.) 

Beat  all  records  made  by  the 
biggest  pictures  of  the  season. 
Capacity  all  week.  (East.) 

A good  picture  which  drew  the 
business.  (Middle  West.) 


One  of  the  best  drawing  cards 
in  several  weeks.  Played  to  big 
houses  for  a week’s  run.  (Mid- 
dle West.) 


Holding  its  own  on  fourth  week. 
(West.) 


The  Bonded  Woman — 

Business  good,  special  stunt  of 
style  show  may  have  helped.  (Mid- 
dle West.) 


Night  business  fine;  matinees 
trifle  off ; picture  well  received. 
(East.) 


The  Valley  of  Silent  Men — 
Strong  feature  with  fine  out- 
door atmosphere ; played  to  good 
business.  (Middle  West.) 


Business  very  unsatisfactory. 
(Middle  West.) 


The  Top  o’  New  York — 

Fair  picture;  fair  business.  (Mid- 
dle West.) 

Business  fell  off.  (West.) 


Burning  Sands — 

Good  entertainment ; heard  many 
complimentary  remarks.  Good 
week.  (Middle  West.) 


Blood  and  Sand — 

Five  weeks  and  still  going  strong. 
(West.) 


GOLDWYN 

Remembrance — 

They’re  still  coming  on  second 
week.  (West.) 


Goes  over  with  patrons  pretty 
good.  Heard  good  comments  on  it 
in  lobby.  (Middle  West.) 


The  Dust  Flower — 

An  excellent  program  picture 
that  appeals  to  all  classes.  Aver- 
age receipts.  (Middle  West.) 


VITAGRAPH 
Too  Much  Business — 

A very  pretty  comedy  with 
proper  sprinkling  of  romance.  Was 
well  received,  nice  receipts.  (Mid- 
dle West.) 


Not  above  average — picture  or 
business.  (West.) 


A Rogue’s  Romance — 

Re-issue  did  as  good  as  many 
new  ones.  Valentino’s  popularity 
partly  responsible.  (West.) 


Valentino  is  a great  drawing 
card  here,  the  picture  attracting 
good  crowds  the  first  week.  (Mid- 
dle West.) 

FIRST  NATIONAL 
Smudge — 

Good  action  stuff  for  Ray;  pulled 
fair  houses  for  one  week.  (Mid- 
dle West.) 


The  Masquerader — 

Business  was  fair.  G.  A.  R.  Con- 
vention swelled  attendance,  but  did 
not  swell  receipts  as  veterans  were 
admitted  free.  (Middle  West.) 


A great  picture  and  a big  box 
office  attraction.  (Middle  West.) 


Skin  Deep — 

Excellent  melodrama  showing 
Milton  Sills  in  a “ different  ” role. 
Was  liked  by  our  audiences  and 
proved  good  business  getter.  (Mid- 
dle West.) 


Did  good  business  against  keen 
competition.  (West.) 


Unusually  fine  picture.  Has  a 
new  twist  to  the  story  which  is 
brought  up  to  date  through  con- 
necting it  with  the  war.  Splendid 
acting  of  Sills  makes  the  picture. 
Retter  than  average  business  for 
the  week.  (Middle  West.) 


The  Eternal  Flame — 

Fine  business  on  two  weeks  run. 
Best  Talmadge  picture  in  a long 
time.  (Middle  West.) 


The  Infidel — - 

Hold  up  its  part  of  a big  pro- 
gram ; people  spoke  well  of  it. 
(West.) 


ASSO.-EXHIB. 
Grandma’s  Boy — 

Second  run  showing,  but  lined 
them  up  most  of  the  week.  (East.) 


FOX 

Oathbound — 

The  popularity  of  Dustin  Farnum 
put  this  over  to  satisfactory  busi- 
ness for  the  week.  (East.) 


The  Fast  Mail — 

A real  reel  melodrama.  Drew 
many  new  faces  to  the  theatre. 
Fair  attendance  for  the  week. 
(Middle  West.) 


Splendid  melodrama,  which,  for 
some  unaccounted  reason,  failed  to 
get  over  very  big.  (Middle  West.) 


This  one  played  to  good  weekly 
attendance.  (Middle  West.) 


Good  picture ; attendance  above 
average.  (West.) 


METRO 

Broadway  Rose — 

Nothing  but  lavish  scenes;  played 
to  fair  houses.  (Middle  West.) 


Poor  week.  Guess  people  are 
tired  of  Mae  Murrav  alwavs  doing 
the  same  thing.  Fine  direction, 
splendid  photography,  but  story  is 
worn  threadbare.  (Middle  West.) 


Mae  Murray  slipping  in  this  sort 
of  stuff;  why  not  a new  one?  This 
was  the  sentiment  my  patrons  ex- 
pressed. (West.) 


Business  good  all  week  with 
surprising  number  of  childre 
(Middle  West.) 


Played  to  good  receipts;  son 
liked  it;  others  didn’t.  (West.) 

UNIVERSAL 
Caught  Bluffing — 

Good  show,  good  cast,  good  ac 
ing.  We  did  fairly  well  with  i 
but  not  up  to  standard  busines 
(Middle  West.) 


Human  Hearts — 

Played  to  capacity  on  return  er 
gagement.  (West.) 


Held  its  own  for  two  weeks;  ca 
play  it  again  and  do  well.  (West. 


Very  good  feature  but  failed  t 
draw  the  crowds  we  expectec 
Business  only  fair.  (Middle  West.  I 


Good  old  fashioned  rural  dram: 
which  went  over  big  at -this  house 
(Middle  West.) 


Under  Two  Flags — 

Splendid  feature  which  gav<|  J 
Priscilla  Dean  fine  opportunities  t( 
display  talent.  Business  good 
(Middle  West.) 

UNITED  ARTISTS 
The  Man  Who  Played  God — - 

Very  big  week.  Splendid  produc  t 
tion  from  every  angle.  (Middle 
West.) 


Orphans  of  the  Storm — 

Ran  for  two  weeks  and  drew! 
crowded  houses.  (Middle  West.) 


The  Ruling  Passion — 
Exceptionally  good  picture,  bui 
only  an  average  box  office  attrac- 
tion. (East.) 


HODKINSON 
Slim  Shoulders — 

Best  Irene  Castle  feature  showr 
in  some  time.  Played  to  good  busi- 
ness. (Middle  West.) 


AMERICAN 

Queen  of  the  Moulin  Rouge — 
Proved  a winner  and  patrons 
liked  it.  Nice  attendance.  (West.)  | 


The  Cradle  Buster— 

A very  fine  picture  that  recorded 
excellent  business.  Patrons  praised 
it  highly.  (East.) 


AL  LICHTMAN 
Rich  Men’s  Wives — 

Pleased  about  75%  of  the  patrons. 
Heart  interest  is  its  chief  drawing 
card.  Wonderful  photography. 
Splendid  direction.  Sincere  acting. 
All  make  a time  worn  story  inter- 
esting. Good  cast.  Ought  to  make 
money  for  any  exhibitor.  (Mid- : 
die  West.) 


PROGRAMS  FOR  THE  WEEK  OF  OCTOBER  1ST 


Wil 

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WIRE 

REPORTS  F R 

0 M CORRESPONDENTS 

NEW  YORK  CITY 


Capitol — 

Dverture — “ 1812” — x'chaikowsky. 

Musical — Fredric  Fradkin — -Violin 
solos — Selected. 

Scenic — My  Country — Bruce. 

Specialty — The  Glow  Worm— Mile. 
Gambarelli,  assisted  by  Capitol 
Quartette. 

Current  Events— Capitol  Magazine. 

Prologue — Impressions  of  “The 
Fortune  Teller  ” with  individual 
specialties  and  ensembles. 

feature — Remembrance — Goldwyn. 

\dded  Attraction — Potpouuri — La 
Reine  de  Saba  (Queen  of 
Sheba)  Entire  Capitol  En- 
semble. 

Somedy — The  Fire  Fighters. 

Recessional — Organ  recital. 

Rivoli — 

Overture — “ The  Force  of  Destiny  ” 
— Rivoli  Orchestra. 

Feature  — Manslaughter  — Third 
week. 

Recessional — Organ. 

Rialto— 

Overture  — Selection  from  “ La 
Boheme  ” — Rialto  Orchestra 
and  Riesenfeld’s  Classical  Jazz. 

Current  Events — Rialto  Magazine. 

/ocal — “ The  Light  of  the  Sunset 
Glow” — Mezzo  soprano. 

Feature  — On  the  High  Seas  — 
Dorothy  Dalton  and  Jack  Holt 
—Paramount. 

Specialty — “ A Dream  ” — Joseph 
Lessi,  trumpet  virtuoso. 

Fomedy  365  Days — Snub  Pollard. 


“ My  Friend  the  Devil  ” was  adver- 
tised in  this  manner  hy  the  Mis- 
sion, Los  Angeles. 


Ad  used  to  announce  “The  Eternal  Flame,”  “ While  Satan  Sleeps”  and  “More 
to  be  Pitied,”  at  the  Liberty,  Regent  and  Blackstone  theatres,  Pittsburgh 


Cameo  Theatre — 

Overture — Selections  from  “ The 
Fortune  Teller,” — Cameo  Or- 
chestra. 

Current  Events — Cameo  News  Pic- 
torial. 

Cartoon — An  Aesop  Fable. 

Scenic — Beautiful  Nippon — Prizma. 

Specialty  — Cello  solos  — Joseph 
Konevsky. 

Comedy — A Tenderfoot’s  Luck. 

Feature  — A Woman’s  Woman  — 
Mary  Alden — Allied  P.  D. 

Criterion  Theatre- 

Feature — When  Knighthood  Was  in 
Flower — Marion  Davies — Para- 
mount— Indefinite  run. 

Lyric  Theatre — 

Feature — A Little  Child  Shall  Lead 
Them — Fox — Indefinite. 

Forty-fourth  Street  Theatre — 

Feature — Monte  Cristo — Fox — In- 
definite. 

Astor  Theatre — 

Overture — “ Black  Orchids.” 

Prologue — “ Zareda  ” — Interpreted 
by  Baroness  Norka  Rouskaya. 

Novelty — Musical  Synopsis. 

Feature— Trifling  Women. 

Mark-Strand  Theatre — 

Overture — Selections  from  “ Tann- 
hauser  ” — Wagner. 

Vocal  — With  overture  — Louis 
Rozsa— Baritone. 

Current  Events  — Mark-Strand 
Topical  Review. 

Specialty — Dance  Travesty  “ Lilies 
of  the  Field.” 

Novelty — Odds  and  Ends — Com- 
pilation of  short  subjects. 

Prologue — Jacques  Grun,  pianist. 

Feature — The  Man  Who  Plaved 
God. 

Comedy— The  Reporter. 

Recessional — Organ. 


BROOKLYN 


Mark-Strand  Theatre — 

Overture — (Gomez)  “II  Guarany” 
— Mark-Strand  Symphony  Or- 
chestra. 

Dance — “ Waltz  Espagnole,”  by 
Alma  Bailey,  premiere  danseues 


with  Moskowski’s  “ Waltz  ” as 
the  music  theme. 

Vocal — (Verdi)  Duet  from  “Aida,” 
“ O Terra  Addio.” 

Current  Events  — Mark  Strand 
Topical  Review. 

Instrumental — Original  Piano  Trio, 
Edgar  Fairchild,  George  Dil- 
worth  and  Herbert  Clair,  with 
hit-scoring  repertoire  including 
Schubert’s  “ March  Militaire  ” 
and  popular  song  miscellany. 

Feature — Sherlock  Holmes  — John 
Barrymore — Goldwyn. 

Recessional — Organ  solo,  by  George 
C.  Crook  and  Harold  O.  Smith. 
Wagner’s  “Tannhauser  March.” 


SAN  FRANCASCO 


California  Theatre — 

Overture — Selections  from  “ The 
Merry  Widow  ” and  “ Haunting 
Blues.” 

Current  Events — California  Topi- 
cal Review. 

Added  Attraction — Personal  ap- 
pearance of  Walter  Heirs. 

Feature — The  Ghost  Breaker — 
Wallace  Reid — Paramount. 

Comedy — The  Chauffeur. 

Recessional — “ Rose  of  Monterey.” 

Next  Week — Remembrance. 

Granada  Theatre — 

Overture — Selections  from  “The 
Three  Twins”  and  “Just  a 
Smile  for  You.” 

Current  Events — Granada  News. 

Novelty — Four  participants — Grand 
Opera  vs.  Jazz. 

Scenic — Pathe  Review. 

Feature — The  Siren  Call — Dorothy 
Dalton — Paramount. 

Comedy — The  Steeplechaser. 

Recessional — Organ. 

Tivoli  Theatre — 

Double  Feature  Bill — Wife  Against 
Wife  and  Kindred  of  the  Dust. 

Current  Events — Kinograms. 

New  Strand  Theatre — 

Feature — A Woman  of  No  Im- 
portance, Selznick. 

Comedy  — A Monte  Banks  Two 
Reeler. 


Imperial  Theatre — 

Feature — Manslaughter,  Paramount 
— Fourth  Week. 


LOS  ANGELES 


Mission  Theatre — 

Overture — Mission  Orchestra. 
Current  Events — Fox  News. 
Musical— “A  Wee  Bit  of  Scotch,” 
Organ. 

Scenic  — The  Swiss  Alps,  near 
Montreurs,  Burlingame. 

Musical — Violin  Obbligato  with  Or- 
chestra, “ Madame  Butterfly  ” 
and  “ Hot  Lips.” 

Feature — Skin  Deep,  First  National. 
Recessional — Organ. 

Next  Week — What’s  Wrong  with 
the  Women? 

Tally’s  Theatre — 

Overture — Tally’s  Orchestra.  i 

Comedy— The  Sleuth,  Re-issue. 
Current  Events — Kinograms. 
Feature — Rogue’s  Romance,  Vita- 
graph  Re-issue. 

Recessional — Organ. 

Chine’s  Theatre — 

Overture — Orchestra. 

Novelty— Starland  Revue. 

Current  Events — Selznick  News. 
Comedy — Let’s  Go,  Lloyd  Re-issue. 
Feature — Colleen  of  the  Pines. 
Recessional — Organ. 

Superba  Theatre — 

Overture — Orchestra. 

Current  Events  — International 
News. 


Prisoner  of  Zenda  ” ad  used  by  the 
Des  Moines  theatre,  Des  Moines 


1886 


Motion  Picture  News 


Comedy — The  Wise  Kid. 

Musical — “ Human  Hearts,"  Organ. 

Feature — Human  Hearts,  return  en- 
gagement. 

Recessional — Organ. 

Next  Week — The  Long  Chance. 

Gra umaii’s  Theatre — 

Overture — " Zampa.” 

Current  Events — Pathe  News. 

Specialty  — Organ  with  slides  and 
voice,  “ All  for  the  Love  of 
Mike.” 

Novelty — Pathe  Review. 

Musical — Novelty,  introducing  the 
Lyradion. 

Feature — Blood  and  Sand,  return 
engagement. 

Recessional — Organ. 

Loew’s  State  Theatre — 

Overture  — “ The  Beautiful  Gala- 
thea”  and  “Three  O’Clock  in 
the  Morning.” 

Current  Events  — International 
News. 

Vocal  — “ Roses  and  Broadway,” 
tenor. 

Comedy — Red  Hot,  Mutt  and  Jeff 
cartoon. 

Specialty — Atmospheric  Toe  Dancer 

Feature  — Broadway  Rose  — Mae 
Murray — Metro. 

Recessional — Organ. 

Next  Week — Nero. 

Kinema  Theatre — - 

Overture — “II  Trovatore”  and 
“Anvil  Chorus”  in  Jazz. 

Current  Events  — International 
News. 

Novelty — Topics  of  the  Day. 

Vocal — “Mighty  Lak  A Rose  ” — So- 
prano. 

Short  Subject — Salmon  fishing  in 
New  Brunswick — Sport  writers. 

Vocal — “I  Did  Not  Know”  and 
“In  Springtime” — Tenor. 

Comedy — Danger — Mermaid. 

Added  Attraction — Fashion  Show 
with  forty  people. 

Feature — The  Infidel — First  Na- 
tional. 

Recessional — Organ. 

Next  Week — The  Bond  Boy. 

Rialto  Theatre — 

Feature  — Manslaughter  — Fourth 
week. 

California  Theatre — 

Feature — Remembrance  — Second 
week. 


Alhambra  Theatre — 

Feature— The  Fast  Mail — Fox — 
Second  Week. 


Neuman  theatre,  Kansas  City,  need 
this  on  “Kindred  of  the  Dust” 


Symphony  Theatre — 

Feature— Where  Is  My  Wandering 
Boy? — Second  week. 

Pantages  Theatre — 

Feature — The  Gallopin’  Kid— Uni- 
versal. 

Serial — The  Timber  Queen — -Ruth 
Roland — Pathe. 

Five  Acts  Vaudeville. 

Hill  Street  Theatre — 

Overture — Hillstreet  Orchestra. 

Scenic — The  Brook — Burlingame. 

Comedy — Tamale  O. 

Current  Events  — International 
News. 

Feature — Restless  Souls  — Vita- 
graph. 

Five  Acts  vaudeville. 


CHICAGO 


Chicago  Theatre — 

Overture — “ Orpheus.” 

Scenic. 

Specialty — Waring’s  Pennsylvanians 
— College  Svncopators. 

Current  Events — News  Weekly. 
Music — Organ  Solo — Selected. 
Novelty — Literary  Digest. 

Specialty — Laces  And  Graces. 
Feature  — Broadway  Rose  — Mae 
Murray — Metro. 

Comedy — Look  Out  Below. 

Next  Week — The  Eternal  Flame. 

Tivoli  Theatre — 

Overture — “ William  Tell.” 

Scenic. 


Two-column  ad  used  to  announce 
“ Love  Is  An  Awful  Thing  ” at  the 
Lyric  theatre,  Cincinnati 


Specialty — Bartram  & Saxton— 
Harmony  Vocalists. 

Current  Events — Weekly. 

Organ  Solo — “ Tomorrow  ” — Milton 
Charles — organist. 

Novelty — Literary  Digest. 

Specialty — Emme  Noe  and  Walter 
Pontius,  An  Old  Fashioned 
Girl. 

Feature — Human  Hearts  — House 
Peters— Universal. 

Comedy — Golf — Larry  Semon. 

Coming  Feature — Broadw'ay  Rose. 

Riviera  Theatre — 

Overture — “ Madame  Butterfly.” 

Specialties  — Syncopation  Week  — 
Benson  Dance  Orchestra  and 
four  special  numbers. 

Feature — Valley  of  Silent  Men — 
Paramount. 

Novelty — Literary  Digest. 

Next  Week — Broadway  Rose. 

Roosevelt  Theatre — 

Current  Events — Selected. 

Feature  — Prisoner  of  Zenda  — 
Metro — Second  week. 

Comedy — Cartoon. 

Next  Week  — Manslaughter  — 
' Paramount. 


Randolph  Theatre — 

Comedy — The  Kicking  Fool. 

Feature — Under  Two  Flags — Uni- 
versal. 

Next  Week — The  Kentucky  Derby. 

Astor  Theatre — 

Novelty — Pathe  Weekly,  Literary 
Digest. 

Music — Organ  Solo — “ Buddy.” 

Feature — Love  Is  an  Awful  Thing 
— Selznick. 

Coming  Feature — In  the  Name  of 
the  Law. 

Woodlawn  Theatre — 

Overture — Selected. 

Novelty — Pathe  Snapshots — Fun 

from  the  Press;  Literary 
Digest. 


The  Madison  theatre,  Detroit,  used  this 
on  “ Burning  Sands  ” 

Comedy — The  Eskimo. 

Musical—-”  II  Guarany.” 

Feature — The  Face  in  the  Fog — 
Lionel  Barrymore. 

Vocal — “ I Hear  You  Calling  Me.” 
Next  Week — Blood  and  Sand. 


BALTIMORE 


Ceptury  Theatre — 

Overture — “ Southern  Rhapsody  ” 

— Century  Symphony  Orches- 
tra. 

Comedy — Selected. 

Music  — Orchestral  Interlude  — 
“ Chocolate  Soldier  ” — Century 
Orchestra. 

Current  Events — Century  Topical 
Review. 

Prologue — “ Oriental  Fantasy  ” — 

Rene  and  Casanova. 

Feature — Grandma’s  Boy — Harold 
Lloyd — Associated  Exhibitors. 

Recessional — Organ  solo. 

Rivoli  Theatre — 

Overture  — “ Second  Hungarian 
Rhapsody  ”■ — Rivoli  Symphony 
Orchestra. 

Current  Events  — Rivoli  News  — 
Selected. 

Vocal  — Solos  by  Miss  Marie 
Nicholson. 

Feature — Skin  Deep — Milton  Sills— 
Florence  Vidor— First  National. 

Novelty — Rivoli  Review  — Screen 
Magazine. 

Comedy — On  Patrol. 

Recessionals — Organ  solos. 

New  Theatre — 

Overture — New  theatre  orchestra. 

Current  Events — Pathe  Newrs. 

Comedy — The  Old  Sea  Dog — Snub 
Pollard. 

Prologue — Cabaret  feature,  song 
and  dance  solos. 


SVMPHONY 

^^■  ALWAVS  A GOOD  COMEDY'  B^OAOWAY  AT  01m 


Tour-column  display  on  “ Where  Is  My 
Wandering  Bog  Tonight*”  at  tht 
Symphony  theatre,  Los  Angeles. 

Feature  — Broadway  Rose  — Mae 
Murray — Metro. 

Parkway  Theatre — 

Overture- — Parkway  Orchestra. 
Current  Events — Parkw'ay  Topical 
Review. 

Comedy — Laughing  Gas. 

Novelty— The  Birth  of  Dixie. 
Scenic — Educational  scenic  views. 
Feature  — Women  Men  Forget  — 
Mollie  King. 

CLEVELAND 


Stillman — 

Overture — “ March  Slav.” 

Cartoon — Tony  Sarg  Almanac. 

Feature  — Manslaughter,  Para- 
mount. 

Next  Week  — Manslaughter,  con- 
tinued. 

Allen — 

Overture — “ 11  Guarny.” 

Current  Events  — International 
New'S — Fun  from  the  Press — 
Literary  Digest — Flain  Dealer 
Screen  Magazine. 

Scenic  Visualization — Hope. 

Feature  — Grandma’s  Boy,  Harold 
Lloyd,  Associated  Exhibitors. 

Next  Week — The  Bond  Boy. 

Park — 

Overture  — (a)  “ Dance  of  the 
Hours,”  by  Ponchelli,  (b)  “ Old 
Black  Bill’s  Banjo,”  by  A.  S. 
Cuqua  ; a novelty  number. 

Current  Events  — Fox  News — Fun 
from  the  Press. 

Vocal — “ My  Heart  at  Thy  Sweet 
Voice,”  from  “ Samson  and 
Delilah,”  sung  by  Miss  Eaton. 

Comedy — Home  Made  Movies,  Ben 
Turpin. 

Feature — Lorna  Doone. 

Next  Week — The  Ghost  Breakers, 
Wallace  Reid,  Paramount. 

Reade’s  Hippodrome — 

Overture  — Potpourri  of  popular 
musical  comedies. 

Current  Events  — Pathe  News — • 
Topics  of  the  Day. 

Feature — The  Glorious  Adventure, 
Allied  P.  & D. 

Specialties — Seven  acts  of  vaude- 
ville. 

Next  Week — A Woman’s  Woman, 
Mary  Alden,  Allied  P.  & D. 

Strand — 

Overture — “ Mile.  Modiste,”  by  Vic- 
tor Herbert. 

Comedy — Esquimaux. 

Cartoon — Mutt  and  Jeff  in  Riding 
the  Goat. 

Feature — The  Fast  Mail,  Fox,  sec- 
ond week. 

Next  Week — Nero. 


October  14,  1922 


1887 


This  ad  was  used  by  the  Missouri  the- 
atre, St.  Louis,  on  “ Pink  Oods  ” 

Standard — 

Current  Events  — International 
News. 

Comedy — Love  Drops,  with  Neely 
Edwards,  Century  comedy. 
Feature — The  Storm,  Universal. 
Next  Week — Confidence,  Herbert 
Rawlinson. 


OMAHA 


Strand  Theatre — 

Overture — Orchestral  selections. 
Current  Events — Selznick  News. 
Comedy — Face  and  Camera. 

Feature — Manslaughter,  Selznick. 

Rialto  Theatre — 

Overture — Symphony  concert. 
Current  Events — Kinograms. 

Vocal  ■ — Mrs.  Alma  Huntley,  so- 
prano. 

Comedy — Their  First  Vacation. 
Feature — While  Satin  Sleeps,  Para- 
mount. 

Sun  Theatre — 

Overture — Orchestral  selections. 
Currents  Events  — International 
Weekly. 

Feature — The  Silent  Call,  First 
National. 

Moon  Theatre — 

Overture — Orchestral  selections. 
Current  Events — Universal  Weekly. 
Feature — The  Fighting  American. 

ST.  LOUIS 


Missouri  Theatre — 

Overture — “ The  Pink  Lady  ” Mis- 
souri Symphony  Orchestra. 

Current  Events — Missouri  News. 

Vocal  - — “ Sometime,  Somewhere, 

Someday.” 

Comedy — Heads  of  Oak. 

Musical — “ Gee,  I Certainly  Must 
Be  In  Love,”  organ. 

Feature — Pink  Gods,  Paramount, 
organ. 

Recessional — ■“  Nobody  Lied,”  or- 
gan. 

New  Grand  Central,  East  End 

Lyric  and  Capitol — 

Overture — “ In  a Clock  Shop.” 

Current  Events — News  and  Views. 

Novelty — Topics  of  the  Day. 

Vocal — ■“  The  Eternal  Flame,”  Nov- 
elty Trio. 

Feature — The  Eternal  Flame,  Nor- 
ma Talmadge,  First  National. 

Comedy — Pardon  My  Glove. 
William  Fox  Liberty — 

Overture — “ Calvary,”  Liberty  Con- 
cert Orchestra. 

Current  Events — Fox  News. 

Novelty — Red  Hot,  Mutt  and  Jeff. 

Scenic — Ancient  Rome. 


Feature — Just  Tony. 

Comedy — Tin  Broncho. 

Delmonte  Theatre — 

Overture  — ■ Humfeld’s  Delmonte 
Orchestra. 

Current  Events — News  and  Views. 
Novelty — Fun  from  the  Press. 
Comedy — A Snappy. 

Feature — The  Sign  of  the  Rose. 
Added  Attraction — George  Beban  in 
person. 

Columbia  Theatre — 

Overture  — Columbia  Concert  Or- 
chestra. 

Current  Events — News  and  Views. 
Cartoon — Mutt  and  Jeff. 

Feature — I Can  Explain — Metro. 
Serial — The  Timber  Queen — Four- 
teenth Episode. 

Also  Five  Acts  of  Vaudeville. 


Large  tspace  ad  on  “ Manslaughter  ” 
used  by  Loew’s  Valentine  theatre,  To- 
ledo 


DALLAS 


Palace  Theatre — 

Overture — Palace  Symphony  Con- 
cert— Selections. 

Current  Events — Palace  News. 

Scenic — Palace  Tours. 

Cartoon — An  Aesop  Fable. 

Feature — Pink  Gods — Paramount. 

Added  Attraction — Palace  Prome- 
nade of  Fashion. 

Recessional — Organ. 

Old  Mill  Theatre — 

Feature — Grandma’s  Boy — Second 
week. 


SEATTLE 


Coliseum  Theatre — 

Overture — Selection  “Tales  from 
Hoffman.” 

Current  Events — Pathe  News  and 
Kinograms. 

Novelty — Topics  of  the  Day. 

Cartoon — Fresh  Fish. 

Feature — Rich  Men’s  Wives — Licht- 
man. 

Next  Week — Burning  Sands. 

Columbia  Theatre — 

Overture — Selections  from  “The 
Three  Twins.” 

Current  Events  - — International 
News. 

Noveltv — Movie  Chats. 

Musical — “ A Little  Bit  of  Heaven.” 

Comedy — Some  Family. 

Feature — Top  o’  The  Morning — 
Universal. 

Next  Week — Caught  Bluffing. 

Strand  Theatre — 

Overture  — Shubert’s  Serenade  — 
Strand  Orchestra. 

Cartoon — When  Noah  Puts  the  Cat 
Out. 

Comedy— Let  ’Er  Run. 

Musical — -“I  Wish  I Knew” — Or- 
chestra. 


Feature — Above  All  Law. 

Next  Week — Manslaughter. 

Blue  Mouse  Theatre — 

Feature — The  Tailor  Made  Man — 
second  week. 

Next  Week  — Love’s  an  Awful 
Thing. 

Liberty  Theatre — 

Overture — Popular  Medley. 

Current  Events — Liberty  and  Selz- 
nick. 

Scenic — Pathe  Review. 

Comedy — Ma  and  Pa. 

Vocal  Solo — “ I Wish  I Knew.” 
Feature — Flesh  and  Blood. 

Next  Week — The  Five  Dollar  Baby. 

Winter  Garden  Theatre — 

Overture — Orchestra. 

Current  Events  — International 
News. 

Novelty — Screen  Snapshots. 
Comedy — Off  the  Trolley. 

Feature — Too  Much  Business,  Vita- 
graph. 

Next  Week — Little  Miss  Smiles. 


ST.  PAUL 


Capitol  Theatre — 

Overture — “ William  Tell,”  Orches- 
tra. 

Current  Events — International  and 
Pictorial  Weeklies. 

Specialty — Peacock  Dance,  Bernice 
Fetch. 

Cartoon — Fifty-Fifty,  Felix  the  Cat. 

Added  Attraction — Egbert  Van  Al- 
styne  Trio,  America’s  Premier 
Composer  of  Popular  Melodies. 

Feature — The  Storm,  Universal. 

Recessional — Organ  recital. 


Make  Your  Love  Affair* 
Strictly  Busines* 

— So  He  Took  a 30  Day*’ 
Option  00  Her  Love! 


Matinees  (Except  Sal.,  San)  30c 
Evening! S0< 


‘TOO 

MUCH 

BUSINESS” 

FROM  EARL  DERR  BIGGERS’ 
Saturday  Evening  Post  Story 
"John  Henry  and  the  Restless  Sex" 

It’s  Great  Entertainment! 

Starling  Today 

ALLEN- 

The  Dominant  Theater 


Showing  how  the  Allen,  Cleveland, 
advertised  “ Too  Much  Business.” 


PHILADELPHIA 


Stanley  Theatre — 

Overture  — “ La  Reine  de  Saba,” 
Gounod. 

Current  Events  — Pathe  News  — 
Kinograms — Fox  News — -Top- 
ics of  the  Day. 

Piano  Novelty — David  Pesetzki  in 
conjunction  with  the  Duo  Art 
and  pictures. 

Scenic — Dawn  to  Dusk  in  Egypt. 

Prologue — “ Dance  of  Egypt.” 

Cartoon — Egyptian  Duet. 

Feature — The  Loves  of  Pharaoh, 
Paramount. 

Next  Week — The  Bond  Boy. 

Stanton  Theatre — 

Feature  — Manslaughter,  DeMille, 
Paramount — Indefinite  run. 

Aldine  Theatre — 

Current  Events — International  and 
Pathe  Reviews. 


Novelty — Movie  Chats — Hodkinson. 

Comedy — 365  Days,  Pathe. 

Feature — The  Ghost  Breaker,  Para- 
mount. 

Next  Week — Remembrance,  Gold- 
wyn. 

Arcadia  Theatre — 

Current  Events — Pathe  News. 

Scenic — Ancient  Rome. 

Comedy — Son  of  a Sheik. 

Feature  — Always  the  Woman, 
Goldwyn. 

Next  Week — Human  Hearts. 

Regent  Theatre — 

Cartoon — Red  Hot,  Mutt  and  Jeff, 
Fox. 

Comedy  — Going,  Going,  Gone, 
Pathe. 

Feature — All’s  Fair  in  Love,  Gold- 
wyn. 

Next  Week — Lights  of  the  Desert. 

Karlton  Theatre — 

Current  Events  — Pathe  News  — 
Kinograms. 

Comedy — The  Big  Flood — Pathe. 

Novelty — Screen  Snapshots — Pathe. 

Feature — The  Masquerader — First 
National. 

Next  Week — Burning  Sands. 

Palace  Theatre — 

Current  Events — Pathe  News  and 
Topics  of  the  Day. 

Comedy — The  Son  of  a Sheik. 

Feature — Hurricane’s  Gal  — First 
National. 

Next  Week  — Sherlock  Holmes  — 
Goldwyn. 

Victoria  Theatre — 

Current  Events — Pathe  News. 

Novelty — Movie  Chats — Hodkinson. 

Comedy  — The  Three  Must-Get- 
Theres — United  Artists. 

Feature — The  Yosemite  Trail — Fox. 

Next  Week — Human  Hearts. 


THE  jV.„ 

TAUNT  1H  A \V;// 

'OMAN?  EYES  „ 'fife' 


• in 


V0( . 

MADE  HIM  A MAN 

Jack  Halt 

**>««** 

Mr.  & Mrs.  Public: 

This  is  Jach  Holt  in  his  most  lovable 
role— as  a quiet,  conventional  society 
man  who  inherits  a pearl  industry— 
and  a peck  of  trouble  when  romance 
intrudes  in  the  Kusinessl 

Here's  q bill  to  make  you  enthusias • 
tic ! Glance  at  tfie  features! 


“The  Man  Unconquerable”  was  an- 
nounced in  this  two-column  ad  by  the 
Strand  theatre,  Des  Moines 


1S8S 


Capitol  Theatre — 

Current  Events — Kinograms. 
Novelty — The  Fire  Fighters. 
Feature — Rich  Men’s  Wives — Licht- 
man. 

Next  Week — How  Women  Love. 


INDIANAPOLIS 


Circle  Theatre — 

Overture — “ Pique  Dame.” 

Current  Events — Kinograms  and 
Pathe  News. 

Novelty— Literary  Digest  Topics. 
Comedy' — Lookout  Below. 

Music  — Violin  Solo  — “ Ave 
Maria” — S.  Leopold  Kohls. __ 
Feature — The  Valley  of  Silent  Men 
— Paramount. 

Next  Week — Rags  to  Riches. 

Colonial  Theatre — 

Current  Events — Pathe  News. 
Comedy — Aesop  Fable. 

Comedy — Soak  the  Sheik. 

Feature — The  Top  of  New  York — 
Paramount. 

Next  Week — When  Satan  Sleeps. 

Palace  Theatre — 

Current  Events — Pathe  News. 
Comedy — Aesop  Fable. 

Feature — Remembrance — Goldwyn. 
Vaudeville — Keith  family. 

Next  Week — The  Woman  He 
Married. 

Apollo  Theatre — 

Current  Events — Fox  News. 
Comedy — Max  Fleischer  cartoon. 
Feature — Grandma’s  Boy,  Associa- 
ted Exhibitors;  third  week. 
Added  Feature  — “ Song  of  the 
Lark.” 

Next  Week — The  Fast  Mail. 


BUFFALO 


Shea’s  Hippodrome — 

Overture — “ Monte  Cristo,”  Orches- 
tra. 

Feature— Monte  Cristo,  John  Gil- 
bert, Fox. 

Comedy — A Tin  Broncho. 

Current  Events — Hippodrome  Re- 
view. 

Next  Week — The  Old  Homestead, 
Paramount. 


Hand-lettered  display  on  “ The  Fight- 
inn  American  ” used  by  the  Moon  the- 
atre, Omaha 


Six-column  art  ad  used  by  the  Rialto  theatre,  Omaha,  on  “ While  Satan  Sleeps 


Loew’s  State — 

Overture — Medley  of  Popular  Airs, 
Orchestra. 

Current  Events — Pathe  News. 
Feature  — Broadway  Rose,  Mae 
Murray,  Metro. 

Comedy' — Mutt  and  Jeff  Cartoon. 
Next  Week — West  of  Chicago. 

Lafayette  Square — 

Overture  — “ Morning,  Noon  and 
Night.” 

Current  Events — Fox  News — Local 
Events — Courier  Camera. 
Feature — A Fool  There  Was — Fox. 
Comedy — “ Snub  ” Pollard. 
Mark-Strand — 

Overture  — “ Mile.  Modiste,”  Or- 
chestra. 

Current  Events — Kinograms. 
Feature — Hate,  Alice  Lake,  Metro. 
Comedy — Family  Affairs. 

Next  Week — Blood  and  Sand. 
Olympic — 

Feature — Trouble,  Jackie  Coogan. 
Added  Feature  — Ashes,  William 
Courtleigh,  S.  R. 

Palace — 

Feature — Confidence,  Herbert  Raw- 
linson,  Universal. 

Shea’s  North  Park — 

Feature — Monte  Cristo,  John  Gil- 
bert, Fox. 


ATLANTA 


Howard  Theatre — 

Overture — “Morning,  Noon  and 
Night”  (Suppe)  Howard  Or- 
chestra. 

Current  Events — Howard  News  and 
Views. 

Musical  — Rossini’s  “ Inflamatus  ” 
cornet  solo  by  Oscar  Short. 

Prologue — “ By  the  Waters  of 
Minnetonka,”  soprano  and 
Howard  Male  Quartet. 

Feature — The  Valley  of  Silent 
Men — Paramount. 

Metropolitan  Theatre — 

Overture — Metropolitan  Symphony 
Orchestra,  “ Broadway  Hits  of 
Today  and  Yesterday.” 

Current  Events — Kinograms. 

Prologue — “ Rose  in  the  Bud,”  in- 
terpreted by  Anna  Mae  Cole- 
man. 

Feature — Broadway  Rose  — Mae 
Murray' — Metro. 

Rialto  Theatre — 

Overture — Rialto  Melody  Artists. 

Current  Events  — International 
News. 


Comedy — All  Wet — Al.  St.  John. 
Feature — Pink  Gods — Paramount. 


CINCINNATI 


Walnut — 

Current  Events — Pathe  News. 

Feature  — Prisoner  of  Zenda  — 
Metro. 

Next  Week — Same. 

Strand — 

Current  Events — Pathe  News. 

Novelty — Short  Subject  — Sports 
Review — Rice. 

Feature  — Manslaughter  — Para- 
mount. 

Next  Week — The  Old  Homestead. 

Lyric — 

Current  Events — Selznick  News. 

Comedy — No  Money  to  Guide 
Them — Hallroom  Boys. 

Feature — Love  Is  an  Awful  Thing. 

Next  Week — Her  Wedding  Night. 
Capitol — 

Current  Events — Capitol  News. 

Novelty — Short  subject — Sports  Re- 
view— Rice. 

Feature  — Rich  Men’s  Wives  — 
Lichtman. 

Next  Week— The  Bondboy. 

Palace — 

Current  Events  — International 

News. 

Cartoon — Aesop’s  Fables. 

Feature — Honor  First. 

Next  Week — Top  o’  the  Morning. 

WASHINGTON 

Metropolitan — 

Feature — Monte  Cristo — Fox. 

Next  Week — The  Eternal  Flame. 

Rialto — 

Added  Attraction — Victor  Herbert 
conducting  in  repertoire  of  his 
own  productions. 

Current  Events — Fox  News. 

Feature  — Slim  Shoulders  — Irene 
Castle — Hodkinson. 

Next  Week — Under  Two  Flags. 
Columbia — 

Feature  — Manslaughter  — Para- 
mount. 

Next  Week— Broadway  Rose. 

Palace — 

Overture  — Morning,  Noon  and 
Night. 

Current  Events  — Pathe  News  — 
Topics  of  the  Day. 

Comedy — Bow-Wows. 

Feature — The  Fast  Mail — Fox. 

Next  Week — The  Valley  of  Silent 
Men. 


Motion 


Picture 


KA1\SAS  LILY 


7 


Newman  Theatre — 

Overture — “ The  Fortune  Teller. 

Current  Events  — Newman  News 
and  Views. 

Musical— Organ  Selections. 

Comedy' — Treasure  Bound. 

Novelty — The  Craven  Twins  and 
Jimmy  Dunn,  in  song  and  dance 
novelty,  with  Coon  Sanders 
Jazz  Orchestra. 

Specialty— Mile.  Eva  Ollivotti  and 
Arthur  Burcjdey,  in  song  hits. 

Feature— Kindred  of  the  Dust — 
First  National. 

Next  Week — Sign  of  the  Rose. 


Liberty  Theatre — 

Overture — Selections. 

Current  Events — Pathe  News. 
Comedy — Some  Family. 

Musical — Organ  Selections. 

Feature  — Human  Hearts  — House 
Peters — Universal. 

Next  Week  — Grandma’s  Boy  — 
Harold  Lloyd. 

Royal  Theatre — 

Overture — Selections. 

Current  Events  — Royal  Screen 
Magazine. 

Musical — Organ  Selections. 

Comedy  — The  Sleuth  — Larry 
Semon. 

Feature — Pink  Gods — Paramount 
Next  Week — To  be  selected. 

Doric  Theatre — 


Overture- — Selections. 

Musical — Organ  Selections. 
Specialty — Marjah,  psychic  wonder. 
Feature  — A Rogue’s  Romance, 
Vitagraph  (second  week). 

Next  Week — To  be  selected.’ 

Twelfth  Street  Theatre — 


Overture — Popular  Selections. 

Current  Events  — Twelfth  Street 
Magazine. 

Musical — Organ  Selections. 

Comedy  — The  Upper-cut,  Rolin 
comedy. 

Short  Subject— His  Own  Law,  Leo 
Maloney. 

Feature  — The  Bonded  Woman, 
Betty  Compson,  Paramount. 

Next  Week — The  Valley  of  Silent 
Men. 


DES  MOINES 

Des  Moines  Theatre — 

Current  Events  — International 
News. 

Cartoon — Felix  in  Love. 

Overture  — “Military  Polonnaise,” 
Des  Moines  Theatre  Orchestra. 

Feature — The  Prisoner  of  Zenda, 
Metro. 

Next  Week — Rich  Men’s  Wives. 

Garden  Theatre — 

Current  Events  — International 
News,  Topics  of  the  Day. 

Feature — A Fool  There  Was,  Fox. 

Next  Week — The  Fast  Mail. 

Rialto  Theatre — 

Current  Events — Fox  News. 

Comedy  — For  Sale  — Haunted, 
Johnny  Jones. 

Feature — Love’s  an  Awful  Thing, 
Owen  Moore,  Selznick. 

Next  Week — The  Queen  of  Sheba,  | 
Betty  Blythe,  Fox. 


A full-sized  farmhouse,  with  all  manner  of  practical  props,  zvas  erected  in  the  lobby  of  the  Tivoli  theatre,  Chattanooga,  Tenn.,  by  Manager  E.  R. 
Rogers  for  the  run  of  “ The  Old  Homestead.”  The  above  photos  show  the  farmhouse  from  three  different  angles. 


Exhibitors  Service  Bureau — Pages  1889-1894 


1890 


Motion  Picture  News 


Shimmying  Doll  Exploits  “Tht 
Half  Breed”  at  Sandusky 

SANDUSKY,  O. — Only  a Short  time 
ago  George  Schade,  owner  and  mana- 
ger of  the  Sandusky  theatre  bearing 
his  name,  startled  Sandusky  by  produc- 
ing a leaping  frog  to  exploit  “ The 
Seventh  Day.”  The  caption  on  it  read: 

“ Hop  to  the  Schade  theatre  ‘ The 
Seventh  Day  It  was  given  out  six  days 
before  the  picture  began  its  run. 

Now  Schade  has  produced  another 
novelty  in  a shimmying  doll  that  he  used 
to  exploit  “ The  Half  Breed.”  Two 
thousand  of  these  were  distributed  with 
the  words:  “ The  Half  Breed,  a First 
National  attraction,  playing  at  the 
Schade.” 

The  dolls  cost  a little  less  than  a cent 
a piece,  and.  according  to  Schade,  netted 
handsomely  on  the  investment. 


Birthday  Mailing  Card  Pass  Is 
Good  Will  Promoter 

Syracuse,  X.  Y. — Walter  W.  McDowell,  as-, 
sistant  manager  of  the  Strand,  evolved  a 
plan,  in  effect  since  the  first  of  the  year, 
which  has  been  winning  a good  bit  of  friend- 
ship for  the  house. 

A mailing  list  has  been  obtained,  which  now 
totals  1.231  names,  with  the  birthday  date 
of  each  person.  This  list  includes  people  in 
all  walks  of  life.  Shortly  before  the  birth- 
day arrives,  an  attractive  card,  printed  in 
Old  English  in  dark  blue  on  a white  card, 
reading  as  follows,  is  sent: 

"The  Strand  theatre  takes  this  opportunity 
of  congratulating  you  on  your  birthday  and 
would  enjoy  having  you  occupy  two  seats  at 
our  theatre  on  that  day. 

“This  card  when  presented  at  our  box- 
office  serves  as  a ticket.” 

The  theatre's  name  appears  at  the  top.  and 
the  manager's  signature  at  the  bottom. 


“Fools  First”  Title  Tied  Up 
With  Dangerous  Road 

ANNISTON.  Ala. — Good  use  of  the 
possibilities  in  the  title,  “Fools 
First,”  was  made  recently  by  Roy 
Smart,  manager  of  the  Noble  theatre.  On 
the  most  popular  drive  out  from  Annis- 
ton, the  road  to  the  military  camp,  there 
is  a deep  cut  through  a hill.  At  tins  point 
the  banks  run  up  about  twenty  feet  on 
each  side  of  the  road.  There  is  much 
traffic  on  this  road,  also  much  fast  driv- 
ing, and.  as  is  natural  under  such  condi- 
tions, quite  a few  accidents. 

From  one  bank  to  the  other  at  the  point 
of  the  road  mentioned  above  Mr.  Smart 
stretched  a banner  reading: 

* Accidents  Are  Inevitable,  but  they 
happen  to  FOOLS  FIRST.” 

While  this  banner  was  up  a big  polo 
game  was  played  at  the  camp  and  prac- 
tically the  whole  town  turned  out  to  see 
it.  And  all  who  saw  the  game  saw  <he 
banner,  too.  It  was  that  kind  of  a banner! 


The  Hamilton  theatre.  Lancaster,  Pa.,  dressed  the  lobby  in  this  manner  for  “One  Clear  Call 


Hand-Tainted  lobby  cut-out  used  by  Manager  R.  IV.  J.  Bettis  of  the  Broadieay  theatre, 
Muskogee,  Okla.,  on  “Bob  Hampton  of  Placer” 


Girl  Chained  in  Lobby  Draws  for 
“ Bonded  Woman” 

El  Paso.  Texas — Manager  J.  M.  Edgar  Hart 
of  the  Palace  theatre  was  up  against  strong 
opposition  recently  on  " The  Bonded  Woman," 
but  he  evolved  a stunt  which  was  so  different 
from  anything  seen  in  El  Paso  that  it  turned 
the  trick. 

The  title  of  the  picture  suggested  some 
feminine  beauty  chained  down  by  obligations. 
Working  on  this  suggestion.  Manager  Hart 
went  about  to  find  some  young  lady  who 
resembled  Betty  Compson.  He  was  successful 
in  locating  the  correct  type,  and  by  using  a 
wig  and  a bit  of  make-up  Mr.  Hart  soon  had 
a lady  resembling  Betty  Compson  very 
closely. 

The  young  lady  selected  to  represent  Betty 
Compson  was  placed  behind  a white  fence 
with  both  of  her  arms  chained  to  the  post. 
The  card  tacked  to  one  of  the  posts  read : " ‘A 
Bonded  Woman  ’ Until  a Derelict  Is  Re- 
deemed." This  young  lady  stood  in  the  lobby 
most  all  afternoon. 

There  were  episodes  of  comedy  attached  to 
this  stunt  also.  The  young  lady  stood  so  still 
at  times  that  people  thought  she  was  a wax 
figure,  and  while  crowds  stood  around  watch- 
ing her  she  occasionally  smiled,  which  caused 
several  people  in  the  crowd  to  gasp  with  alarm 
since  at  first  sight  everyone  thought  she  was 
only  a wax  figure. 


Bananas  Used  as  Heralds  on 
“The  Dictator” 

CHARLESTON,  111.— Something  diff- 
erent in  the  herald  line  was  evolved 
by  O.  W.  McCutcheon,  manager  of 
the  American  theatre,  wtien  he  played 
“ The  Dictator.” 

In  small  towns  fruit  is  cheap  and  if  you 
buy  a lot  of  it  from  a commission  house 
it  is  cheaper  stilL  Mr.  McCutcheon 
bought  up  a lot  of  the  long,  yellow  trop- 
ical fruit  and  to  each  he  attached  the  fol- 
lowing tag: 

This  banana  put  Wally  Reid  to  work 
and  made  him  “ The  Dictator.” 

Several  hundred  of  these  were  distrib- 
uted as  heralds  and  made  a big  hit.  In 
Charleston,  folks  aren’t  afraid  to  peel  ’em 
and  eat  ’em  right  on  the  street. 


October  14,  1922 


1891 


Lobby  cut-outs  prepared  by  Manager  Earle  Settle  of  the  Palace  theatre,  McAlester,  Okla.,  on  “Sonny,” 


The  Young  Diana,”  and  “ 19  and  Phyllis 


Clothing  Tie-Up  Arranged  on 
“A  Tailor  Made  Man” 

Cleveland,  Ohio. — Manager  W.  H.  Raynor 
of  Reade’s  Hippodrome  theatre  started  his 
campaign  on  “A  Tailor  Made  Man”  off  with 
several  wax  dummies,  such  as  are  used  in 
clothing  store  windows,  togged  out  in  dress 
suits  and  dinner  clothes,  on  each  of  which 
was  a neat  little  card  reading:  “Next  Week, 
i A Tailor  Made  Man.’  ” 

The  management  also  had  a good-looking 
chap  wearing  a dress  suit  parading  the 
streets,  accompanied  by  a young  colored  boy, 
uniformed  as  a hall-boy,  carrying  two  suit 
cases  with  placards  reading  “Next  Week. 
Reade’s  Hippodrome,  ‘A  Tailor  Made  Man’.” 
This  ballyhoo  attracted  a lot  of  attention, 
Mr.  Raynor  says. 

“We  also  tied  up  a publicity  stunt  with 
the  Bond  Clothing  company,”  says  Mr.  Ray- 
nor, “ which  carried  page  advertising,  men- 
tioning Charles  Ray  in  ‘A  Tailor  Made  Man’ 
playing  at  Reade’s  Hippodrome  in  which 
they  used  a full  page  cut  of  Charles  Ray  in 
evening  clothes. 

“Our  outside  billing  for  ‘A  Tailor  Made 
Man’  consisted  of  500  three-sheets,  1,000  one- 
sheets  and  600  cards.” 


Illuminated  poster  used  by  E.  R.  Rogers,  man- 
ager of  the  Tivoli  theatre,  Chattanooga,  Tenn., 
on  “Blood  and  Sand” 


Egyptian  Lobby  Prepared  For 
“Loves  of  Pharaoh” 

CHARLOTTE,  N.  C. — Manager  Raj 
Beall  created  for  “ The  Loves  of 
Pharaoh  ” a highly  atmospheric  lob- 
by display.  And  he  did  this  at  very  little 
expense  for  practically  all  materials  used 
were  salvaged  from  the  display  used  the 
previous  week  for  “ Orphans  of  the 
Storm.”  Of  course  everything  used  was 
repainted  and  the  finished  displays  did 
not  resemble  each  other  in  any  way. 

Extending  across  the  lobby  about 
twelve  feet  back  from  the  sidewalk  was 
a “ stone  ” wall  with  an  arched  doorway 
in  the  center.  Across  the  top  was  a dec- 
orative cornice  and  on  each  side  of  the 
door  was  an  Egyptian  Idol  on  a high 
pedestal.  Along  one  side  of  the  lobby 
from  the  “ stone  ” wall  forward  was  a des- 
ert scene  with  painted  back  drop  and 
cut-out  beaver  board  pyramids.  Along 
the  other  side  was  a balcony  scene  prop- 
erly framing  the  cut-out  figures  from  the 
6-sheet.  The  pyramids  on  one  side  and 
the  cut-out  on  the  other  side  were  sil- 
houetted at  night  by  concealed  illumina- 
tion. Incense  was  kept  burning  back  of 
the  cut-out  at  all  times  during  the  engage- 
ment. 


Eight  Page  Section  Put  Over 
at  Gape  Girardeau,  Mo. 

Cape  Girardeau,  Mo. — Messrs.  Doyle  and 
Strain,  owners  of  the  Park  and  Orplieum 
theatres,  recently  put  over  a stunt  that  set  a 
mark  for  other  exhibitors  to  shoot  at — an 
eight  page  newspaper  section  for  the  showing 
of  “Foolish  Wives”  at  their  two  houses  for 
two  days  simultaneously. 

When  “Foolish  Wives”  was  booked  for  the 
Park  and  Orpheum,  the  owners  conferred 
with  Maurice  Engel,  publicity  director  of 
the  St.  Louis  Universal  exchange,  formerly 
a St.  Louis  newspaperman.  The  result  was 
the  plan  for  the  special  section,  which  was 
printed  on  pink  paper,  and  called  the  “Fool- 
ish Wives”  section. 

The  advertising  department  of  the  news- 
paper got  busy  and  interested  a number  of 
merchants  in  the  plan,  and  the  section  was 
well  filled  with  advertisements  hooking  up 
with  the  picture.  The  remainder  of  the  space 
was  taken  up  by  feature  articles  dealing  with 
“Foolish  Wives”  and  other  Lffiiversal  attrac- 
tions, and  the  entire  section  tended  to  pro- 
mote greater  interest  in  motion  pictures. 

Later,  Engel  visited  Macon,  Mo.,  and  showed 
the  newspaper  publishers  the  results  at- 
tained in  Cape  Girardeau,  and  they  quickly 
joined  him  in  a similar  stunt  for  Macon. 


Artistic  Lobby  Prepared  on  “A 
Fool  There  Was” 

Pittsburgh,  Pa. — A striking  lobby  display 
was  prepared  by  Messrs.  Rowland  and  Clark 
of  the  State  theatre  for  the  showing  of  “A 
Fool  There  Was.” 

Suspended  near  the  ceiling  of  the  lobby 
were  cut-out  letters  of  the  title  of  the  pic- 
ture. They  were  made  of  black  cardboard 
and  set  off  with  white  outlines.  Tile-letters 
in  a specially  constructed  frame  directly  un- 
der the  ceiling  and  at  the  rear  of  the  entrance 
carried,  “ ‘A  Fool  There  Was’  With  All  Star 
Cast.” 

Superimposed  on  the  ticket-office  was  a 
beaver  board  replica  of  an  open  book,  on  top 
of  which  rested  a cut-out  of  the  vampire 
of  the  picture,  her  hand  extending  a faded 
rose.  On  the  left  side  of  the  book,  the  page 
gave  the  first  verse  of  Rudyard  Kipling’s 
famous  poem,  “The  Vampire.”  On  the  right 
page  were  encircled  portraits  of  the  various 
characters  in  the  picture. 

On  the  walls  of  the  lobby  were  hung  liand- 
painted  posters  quoting  portions  of  the 
poem.  Large  lobby  stands  were  stationed  at 
artistic  distances  about  the  doors  and  walls. 
'Named  six-sheets  also  went  into  the  general 
decorations. 

With  a local  newspaper  which  was  con- 
ducting a beauty  contest,  arrangements  were 
made  to  drive  the  winner  about  the  streets  of 
the  city.  As  the  contest  ended  just  as  the 
run  of  the  production  was  beginning,  the  tie- 
up  came  at  a most  propitious  time. 


IV.  T.  Brock,  manager  of  the  Strand  theatre, 
Knoxville,  Tenn.,  used  cut-outs  on  prominent 
corners  for  “ In  the  Name  of  the  Law”  one 
of  which  is  shown  here. 


1S92 


Motion  Picture  News 


Cut-Out  Dressed  Up  for  Lobby 
on  “ Smilin’  Through” 

EL  PASO,  TEXAS. — A variation  on 
the  use  of  cut-outs  for  the  theatre 
lobby  was  evolved  by  the  Ellanay 
theatre  for  its  showing  of  “ Smilin’ 
Through.” 

Using  the  regular  six-sheet  cut-out 
in  a small  niche  of  the  trelliswork  stand 
in  front  of  the  theatre,  the  manager 
varnished  the  figure,  gave  it  a head  of 
real  human  hair  and  a bridal  veil  of 
orange  blossoms  and  a bouquet  of  fresh 
flowers.  The  dress,  a glistening  white 
silk, was  draped  by  a professional  dress- 
maker and  was  set  against  a background 
of  solid  black. 

The  streets  were  whitewashed  with  ex- 
ploitation signs:  “Let’s  Go  Smilin’ 

Through  1922.” 


Malden,  Mass.,  Theatre  Opened 
By  Barthelmess  in  Person 

Malden,  Mass. — They  were  short  on  advance 
notice  but  long  on  applause  when  Richard 
Barthelmess  in  person  appeared  for  the  open- 
ing of  the  Strand  theatre,  Malden,  Mass. 
“ Sonny  ” was  the  opening  attraction  at  the 
house. 

Owing  to  the  fact  that  news  of  the  star’s 
coming  was  confirmed  only  one  day  in  advance 
of  the  opening  arrangements  had  to  be  made 
hurriedly  and  newspaper  space  was  confined 
to  notice  for  only  one  day.  Despite  this  fact 
the  manager  of  the  Strand  strengthened  his 
stand  by  inaugurating  a christening  at  which 
Barthelmess  broke  a bottle  of  wine  over  the 
marquee,  finally  borrowing  a policeman’s  club 
to  effect  the  end. 

Mayor  Kimball  extended  the  freedom  of  the 
city  to  the  star  and  although  the  returns  were 
not  all  in  at  ten  o’clock  the  early  polls  showed 
that  the  star,  plus  last  minute  exploitation, 
plus  “ Sonny,”  plus  the  new  theatre,  had 
brought  a stand  out  business  throughout  the 
opening. 


Firearms  Tieup  Made  for  “The 
Dictator”  Campaign 

GADSDEN,  ALA.  — Manager  A.  L. 
Snell  of  the  Imperial  theatre 
started  his  campaign  on  “ The  Dic- 
tator ” a week  in  advance. 

Cards  were  made  up  headed,  “ Volun- 
teers Wanted — for  the  Army  of  the 
Dictator.”  The  cards  then  went  on  to 
explain  in  a facetious  manner  about  pay, 
rations,  etc.  These  were  placed  in  win- 
dows, tacked  on  posts,  and  attached  to 
autos.  At  the  same  time  Snell  got  four 
co-operative  window  displays  with  cards 
reading,  “ We  are  the  Dictator  in  Styles 
and  Values,”  etc. 

Another  co-operative  window  was  got- 
ten with  a hardware  store.  The  window 
was  dressed  with  every  conceivable  kind 
of  small  fire  arms,  from  prehistoric 
curios  to  the  latest  Colts  and  Winches- 
ters. Also  in  the  window  were  stills  and 
small  cut-outs  from  the  picture,  and  a 
card  appropriately  worded. 

The  lobby  display  consisted  of  a fake 
brick  wall,  ferns  and  banana  trees.  Rifles 
were  stacked  across  the  front  to  get 
across  the  revolutionary  atmosphere. 


Appropriate  “ Silver  Wings”  lobby  prepared  by  Guy  H.  Aiken,  assistant  manager  of  the  Capi- 
tol theatre,  Macon,  Ga.,  of  which  J.  H.  Sterling  is  manager. 


Attractive  display  across  top  of  Leader  theatre  lobby,  Washington,  D.  C.,  for  showing  of 
" Nanook  of  the  North.”  Baseball  scoreboard  is  seen  at  upper  left. 


Manager  of  Queen  Theatre 
Puts  Paper  to  Good  Use 

Galveston,  Texas. — The  principal  business 
corners  carried  one  sheet  frames  with  ads 
about  “ The  Woman  Who  Walked  Alone.” 
In  the  Queen  theatre  lobby  stood  a large 
cutout  of  the  star  Dorothy  Dalton,  in  a most 
attractive  pose.  The  suggestion  was  taken 
from  the  Six  sheet  and  worked  out  by 
Manager  Sassen  and  his  theatre  help. 

To  make  the  whole  display  more  attractive 
and  easier  seen  from  a distance,  baby  spot- 
lights of  different  colors  were  arranged  in  the 
ceiling  of  the  lobby  so  that  they  played 
directly  on  the  display. 

Slides  were  run  in  the  other  Southern  En- 
terprises theatres  in  advance  telling  about 
the  picture  and  also  teaser  ads  appeared  in 
the  newspapers  well  in  advance. 


Box  Office  Draped  in  White  for 
“One  Clear  Call” 

Lancaster,  pa.  — The  Hamilton 

theatre  took  advantage  of  the  night 
rider  theme  of  >“  One  Clear  Call  ” 
when  showing  that  picture  recently,  and 
got  a ghoulish  effect  by  the  simple  ex- 
pedient of  draping  the  box  office  in  white. 
Star  photos  of  the  individual  players  in 
the  picture  were  hung  around  the  box 
office  window,  while  trailing  wreaths  of 
oak  hung  from  the  ceiling. 


October  14,  1922 


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Showing  how  a scheme  was  worked  out  to  get  “ ice  effects ,”  the  structure  being  one  to  represent  huge  cakes  of  ice,  used  by  the  Queen  theatre, 

Galveston,  Texas 


Opens  “School  Days”  as  School 
Days  Start 

Wilmington,  N.  C. — Ernest  Gr.  Stellings, 
manager  of  the  Grand  theatre,  held  up  his 
play  date  of  “School  Days”  until  the  opening 
week  of  school  in  Wilmington  so  he  could 
reach  the  schools  better,  and  with  this  in 
mind  he  went  after  the  kiddies  in  practically 
all  his  exploitation. 

There  are  approximately  four  thousand 
children  enrolled  in  the  schools  of  Wilming- 
ton, so  Stellings  had  special  handbills  printed 
for  distributon  to  these  pupils.  Every  child 
in  the  seven  schools  received  one  of  these 
bills  at  noon  on  the  opening  of  the  picture 
and  there  was  a mad  scramble  as  soon  as  the 
school  day  was  over. 

A half  page  tie-up  between  five  merchants 
and  the  theatre  was  arranged. 


This  safe  was  left  standing  in  front  of ike 
Palace  theatre,  Cedar  Rapids,  Iowa,  with  $10 
in  gold  inside  for  anyone  who  could  open.it, 
through  a tie-up  with  a safe  company  on 
“Fools  First ” 


“Nanook”  Gets  Double  Page 
Ad  on  Dealer  Tie-Up 

SAN  PEDRO,  Cal. — The  Victoria  the- 
atre, in  conjunction  with  the  “Daily 
Pilot,”  recently  put  over  a double 
page  tie-up  ad  on  “Nanook  of  the  North.” 
The  display  bore  the  heading:  “Vic- 

toria shows  ‘ Nanook  of  the  North  ’ 4 
days  beginning  Wednesday.”  The  space 
is  shared  with  a full  dozen  local  business 
houses,  each  of  which  contains  an  apt 
“ Nanook  ” suggestion — as,  that  of  the 
Columbia  Grafonolas  headed:  “ Nanook 
liked  Grafonola  music  so  well  he  ate  the 
record,”  which  is  a reference  to  one  of 
the  scenes  in  the  picture.  The  San  Pedro 
Creamery  Company  utilizes  a frigid 
“ Nanook  ” scene  to  show  the  cooling 
effect  of  its  entire  product,  including  “ Es- 
kimo Pie.”  In  similar  ways  other  leading 
tradesmen  having  daily  dealings  with  the 
citizens  of  San  Pedro,  “sold”  them  “Nan- 
ook ” along  with  their  customary  service. 


Snow  and  Ice  Front  Built  for 
“I  Am  the  Law” 

Galveston,  Texas.— Manager  Charles  Sas- 
seen  of  the  Queen  theatre  capitalized  upon 
the  snow  and  ice  scenes  in  “I  Am  the  Law” 
in  building  his  lobby. 

The  entire  front  of  the  theatre  was  boxed 
in  with  beaver  board  with  openings  for  exits 
and  entrance  and  a space  in  the  center  to  al- 
low for  one  sheet  frames  and  miniature  cut- 
outs. This  beaver  board  was  painted  to  rep- 
resent panels  of  a house  covered  with  snow. 
Across  the  top  of  the  lobby  the  title  of  the 
picture  stood  out  boldly,  it  also  being  sug- 
gestive of  winter  because  of  the  snow  painted 
on  the  letters.  The  cast  of  the  picture  was 
featured. 


Police  Distribute  Cards  for  “In 
the  Name  of  the  Law” 

Knoxville,  Tenn. — Manager  W.  E.  Brock  of 
the  Strand  theatre,  in  exploiting  “ In  the 
Name  of  the  Law,”  first  arranged  a special 
advance  showing  for  the  chief  of  police  and 
a number  of  his  force.  He  got  a strong  letter 
of  endorsement  from  the  chief,  which  he  ran 
in  the  newspapers.  He  also  got  permission 
from  the  chief  to  place  cut-outs  anywhere  he 
desired,  and  he  selected  prominent  downtown 
comers. 

The  entire  force  agreed  to  help  out  in  any 
way  they  could.  So  Mr.  Brock  had  3,000 
cards  printed  reading,  “ STOP ! In  the  Name 
of  the  Law.  For  further  information  ask 
any  policeman.”  These  were  passed  out  by 
policemen  while  on  duty. 

During  the  engagement  two  of  the  cut-outs 
stood  on  the  sidewalk  in  front  of  the  theatre. 


Window  tie-up  on  “Grandma’s  Boy,”  obtained 
by  the  management  of  the  Casino  theatre, 
Lakeland,  Fla. 


1894 


M o t i o n Picture  News 


Flame  Colored  Satan  Cut-Out 
Exploits  “While  Satan  Sleeps” 

ATLANTA,  Ga.  A huge  cut-out  on 
beaver  board  of  the  devil  in  a sleep- 
ing posture  was  strung  over  the 
lobby  of  the  Howard  Theatre  by  Man- 
ager De  Sales  Harrison  for  the  showing 
of  “ When  Satan  Sleeps.”  The  cut-out 
was  large  enough  almost  to  reach  the 
entire  length  of  the  Howard  lobby.  The 
devil  was  painted  in  a bright  red  and 
could  be  seen  for  several  blocks  away 
from  the  theatre. 

In  the  lobby  proper  were  two  large 
cut-out  glasses  and  on  top  of  each  sat 
a cut-out  of  the  devil  holding  a scepter 
and  grinning.  Oblong  pieces  cut  out  of 
the  cups  served  as  places  to  put  photo- 
graphic  scenes  from  the  picture. 

Elaborate  “Monte  Cristo”  Dis- 
play at  Youngstown 

Youngstown,  Ohio — Manager  Joseph  Sha- 
grin  of  the  Park  theatre  prepared  an  elabor- 
ate lobby  decoration  during  the  recent  run- 
of  “ Monte  Cristo,”  which  attracted  the  atten- 
tion of  all  those  who  passed. 

The  marquee  which  extends  over  a wide  side- 
walk was  laden  with  a large  array  of  flags, 
buntings,  signs,  cut-outs,  and  stills.  Across 
both  sides  were  canvas  signs  announcing 
“ Monte  Cristo  ” as  “ The  Mightiest  of  Metro- 
politan Successes.”  Above  there  was  a large 
cut-out  from  a 24-sheet  mounted  on  heavy 
beaver-board.  This  represented  the  Count  of 
Monte  Cristo  standing  with  arms  outstretched 
on  a sphere  bearing  the  words  “ The  World  Is 
Mine.” 

The  corners  where  the  marquee  and  the 
building  met  were  rounded  out  with  bunting 
and  the  outer  corners  were  embellished  with 
American  flags. 

Beneath  the  marquee  running  at  right  angles 
to  the  curb  was  suspended  another  canvas  sign 
painted  by  hand  and  describing  the  picture. 
Colored  stills  and  mounted  posters  were 
placed  about  the  sidewalk  and  entrance  way. 


Dignified  Street  Ballyhoo  for 
“The  Masquerader” 

LOS  ANGLES,  CAL.  — The  street 
ballyhoo  on  “ The  Masquerader  ” 
was  given  a different  angle  by  the 
Kinema  theatre  in  its  advance  exploita- 
tion campaign. 

The  silk  hatted  gentleman  who  doubled 
for  the  title  role  of  the  picture  had  a fair 
companion  with  him  in  the  five-passenger 
touring  car  in  which  he  covered  the  city. 
When  he  was  in  the  machine  the  sign  on 
it  read:  “I  am  ‘The  Masquerader.’” 

But  there  were  many  moments  when  he 
was  not  in  the  machine  because  he  was 
making  a shopping  tour  of  the  city  in 
accordance  with  an  exploitation  and  pub- 
licity campaign  marked  out  in  advance. 

And  when  the  lady  was  left  in  the  car 
alone  the  sign  was  changed  The  new 
sign  read:  “ I am  looking  for  ‘ The  Mas- 
querader.’ ” 


Lobby  display,  with  girl  chained  to  posts,  which  attracted  attention  to  the  Palace  theatre,  El 
Paso,  Texas,  for  “The  Bonded  Woman.”  Arranged  by  Manager  J.  M.  Edgar  Hart. 


Window  display  obtained  by  the  Stanton  theatre,  Philadelphia,  Pa.,  through  tie-up  with  book 

store,  on  “Monte  Cristo.” 


Street  Impersonator  Used  for 
“Grandma’s  Boy”  Campaign 

Lakeland,  Fla. — A thorough  exploitation 
campaign  was  put  over  by  Manager  B.  B. 
Gamer  of  the  Casino  theatre  on  “ Grandma’s 
Boy,”  opening  with  teaser  ads  three  days  in 
advance  asking,  “ Who  is  ‘ Grandma’s 
Boy  ’ ? ” and  stressing  the  fact  that  he  would 
be  seen  on  the  streets  of  Lakeland  between 
the  hours  of  2 and  6 p.  in.  on  Saturday. 

To  the  first  twenty-five  people  inquiring  of 
the  Lloyd  imitator,  “ Are  you  ‘ Grandma's 
Boy’?”  a pass  to  this  show  would  be  given. 
Two  hundred  people  or  more  stopped  and  in- 
quired of  the  Lloyd  imitator.  But  they  didn’t 
all  get  the  pass,  for  they  didn’t  all  inquire 
just  the  right  way. 

Another  ad  said  that  “ Grandma’s  Boy  ” 
would  be  found  sitting  in  “ The  Famous  De- 
partment Store  ” window  between  the  hours 
of  8 and  10  p.  m.  Saturday. 

In  addition  to  the  signs  on  his  back,  he 
pushed  a baby  carriage  with  a good  sized 
youngster  in  it,  labeled  “ Grandma’s  Boy.” 

On  the  afternoon  of  the  day  “ Grandma’s 
Boy”  opened,  Garner,  in  cooperation  with  the 
local  newspaper,  arranged  a paper  carriers’ 
parade.  Every  newsboy  carried  a sign  and 
wore  a pair  of  Lloyd  glasses!  The  baby  car- 
riage was  also  in  the  parade,  while  leading 
the  procession  was  a young  fellow  beating  a 
drum. 


Toy  Balloons  Bring  “Trouble” 
Passes  to  Syracuse  Kids 

Syracuse,  n.  y.  — An  automobile 
decorated  with  toy  balloons  that 
contained  passes  for  “ Trouble  ” at 
the  Strand  theatre  covered  the  streets 
for  three  days.  Syracuse  youngsters  were 
eventually  to  get  these  passes,  but  the 
display  was  to  get  as  many  of  them  in- 
terested as  possible. 

They  were  finally  given  the  chance  to 
show  their  marksmanship  when  the  bal- 
loons were  put  up  as  targets.  Not  on 
the  automobile — repainting  was  too  ex- 
pensive. 

In  a safe,  secluded  spot  of  the  city  the 
balloons  were  hoisted  in  the  air  and  the 
kids  were  allowed  to  te?t  their  aim  with 
stones.  Any  youngster  bringing  down  a 
balloon  was  entitled  to  the  pass  inside. 


October  14,  1922 


1895 


Reviews  of  the  Latest  Features 


n Conducted  by  LAURENCE  REID-. 


“ Till  We  Meet  Again  ” 

Assoc.  Exhibitors — Six  Reels 
(Reviewed  by  Charles  Larkin) 

THRILLS,  romance,  mystery,  a very  fine 
cast,  excellent  direction,  photography  of 
a very  high  quality,  elaborate  settings,  a stir- 
ring climax — these  are  the  principal  ingred- 
ients of  this  William  Christy  Cabanne  con- 
tribution. If  ever  a picture  boasted  a wide 
variety  of  scenes,  this  one  is  it.  The  observer 
is  carried  through  a maze  of  situations  each 
more  interesting  than  the  big  punch  in  a lot 
of  average  filmplays.  In  spite  of  this  variety 
the  continuity  runs  smoothly  to  the  fadeout. 

Mae  Marsh  is  the  star,  and  she  does  some 
of  the  finest  acting  of  her  career.  As  Marion 
Bates,  who  is  tricked  by  her  guardian,  thrown 
into  an  insane  asylum,  escapes  and  finds  re- 
fuge with  a gang  of  crooks,  Miss  Marsh  has 
ample  opportunity  to  display  some  real  emo- 
tional fireworks.  Walter  Miller  contributes 
a convincing  portrayal  in  the  role  of  Jim 
Brennan,  head  of  the  gang.  The  remainder 
of  the  cast  is  adequate. 

The  picture  has  an  overabundance  of  thrills. 
It  starts  with  a leap  and  jumps  along  merrily 
right  to  the  end,  when  there’s  one  of  the 
kind  of  climaxes  that  draw  an  audience  to 
the  edge  of  the  seats.  Marion’s  escape  from 
the  asylum,  her  adventures  in  the  lonely 
house  occupied  by  the  crooks,  the  Spanish 
Inn  moments,  the  attempt  to  kidnap  her  and 
the  thrilling  rescue  at  the  end  when  a radio 
outfit  is  introduced  to  summon  police  aid  are 
just  a few  of  the  dramatic  situations.  Its  all 
very  good  and  we  predict  for  this  entertain- 
ing picture  real  success  at  the  box  office. 

The  Cast 


Mrs.  Whitney  Carter 

Marion  Bates 

Arthur  Montrose. . . . 

Jim  Brennan 

Robert  Carter 

Henrietta  Carter.  . . . 

Sam  McGuire 

Pete  Morrison 

Clarence  DeVere.  . . . 
One  of  the  gang .... 


Julia  Swayne  Gordon 

Mae  Marsh 

. ...J.  Barney  Sherry 

Walter  Miller 

Norman  Kerry 

. . . Martha  Mansfield 
...  Tammany  Young 

Dan  Hayes 

Dick  Lee 

Cyril  Chadwick 


Story  and  direction  by  William  Christy  Ca- 
banne. Scenario  by  Edmund  Goulding.  Photo- 
graphed by  William  H.  Tuers  and  Philips  Ar- 
mond.  Distributed  by  Associated  Exhibitors 
through  Pathe. 

The  Story — Suffering  from  nervous  shock, 
Marion  Bates,  an  orphan,  is  tricked  into  an  in- 
sane asylum  by  her  guardian.  She  escapes  and 
becomes  a cook  for  a gang  of  crooks.  She 
wants  to  leave  however  when  she  learns  of 
their  identity  but  agrees  as  a last  favor  to  ac- 
company them  to  the  Spanish  Inn.  In  the  ex- 
citement she  escapes.  She  falls  in  love  with  a 
youth  after  she  is  saved  from  the  gang  sent  to 
kidnap  her. 

Classification — -An  entertaining  society  and 
" crook  ” drama,  melodramatic  in  spots  and 
filled  with  stirring  situations. 

Production  Highlights — The  talented  cast 
Mae  Marsh  seen  at  her  best  in  the  role  of 
Marion  Bates.  The  fine  support.  The  shots  of 
the  lawn  party  on  Long  Island.  Scene  in  which 
Marion  escapes  from  the  asylum.  The  scenes 
at  the  Spanish  Inn  and  the  row  ensuing  after  the 
girl  is  insulted.  The  thrilling  climax.  The  over- 
seas episode. 

Exploitation  Angles — The  cast  is  one  'of  the 
best  talking  features  of  this  picture.  Play  up 
the  names.  The  overseas  theme  suggests  a tie- 
up  with  your  local  American  Legion  post.  Put 
over  a tieup  with  your  music  store  on  the  song 
of  the  same  name  as  the  picture.  * 

Drawing  Power — This  picture  is  distinctly 
high  class  in  every  phase  and  should  find  a wel- 
come place  on  any  program. 


“ The  Bootleggers’  Daughter  ” 
Playgoers  Pictures — Five  Reels 
(Reviewed  by  Charles  Larkin) 

THIS  picture  is  not  as  bad  as  it’s  titled. 

We  confess  we  were  surprised.  As  a 
matter  of  fact  the  fine  cast  lifts  this  one 
away  from  the  classification  of  just  another 
picture.  We  doubt  that  it  would  have  been 
much  worth  while  with  any  other  cast  than 
the  one  which  here  interprets  its  very  human 
characters. 

Miss  Bennett  as  Nell  Bradley  contributes 
a colorful  bit  of  acting  to  the  screen.  As  the 
“diamond  in  the  rough”  daughter  of  Jim 
Bradley,  Bootlegger,  she  gives  dignity  to  a 
role  that  requires  nothing  less  than  an  artiste 
to  put  it  over.  Fred  Niblo  is  convincing  as 
the  pastor  of  the  flock.  Melbourne  McDowell 
as  the  bootlegger  gives  us  some  real  red- 
blooded  acting.  The  entire  cast  is  a very  fine 
one  and  acquits  itself  admirably. 

Recently  pictures  built  along  the  lines  of 
this  one  had  a very  successful  run,  mainly 
because  they  were  well  exploited.  The  same 
thing  can  be  done  with  this  one.  The  story 
and  cast  of  this  feature  eclipses  any  other 
picture  of  its  type  put  out  in  celluloid  form. 
The  film  abounds  in  dramatic  situations. 
There  is  the  advance  of  the  townfolk  upon  the 
“den  of  iniquity,”  the  confession  of  Jim 
Bradley  that  he  framed  the  election  that  put 
the  town  in  the  dry  column  because  he  could 
make  twice  as  much  in  bootlegging,  the 
church  bazaar  and  so  on. 

The  picture  is  in  five  reels.  This  is  another 
point  in  its  favor.  There  is  very  little  bunk. 
The  film  has  a story  to  tell  and  proceeds  at 
once  to  tell  it  in  an  entertaining  and  convinc- 
ing manner.  The  production  will  find  a wel- 
come in  many  houses,  but  its  title  will  prob- 
ably hurt  it  in  high  class  sections.  Perhaps 
a more  genteel  title  might  be  evolved  for 
presentation  in  the  better  houses. 


Nell  Bradley 

Rev.  Charles  Alden 

Charles  Fuhr 

Jim  Bradley 

Amy  Robinson 

The  Deacon 

Ben  Roach 

Phil  Glass 

Matilda  Boggs 

Violinist 


The  Cast 

Enid  Bennett 

Fred  Niblo 

Donald  McDonald 

Melbourne  McDowell 

Virginia  Southern 

Otto  Hoffman 

Billy  Elmer 

J.  P.  Lockner 

Caroline  Rankin 

Harold  Goodwin 


By  R.  Cecil  Smith.  Directed  by  Victor  Schert- 
zinger.  Photographed  by  Chester  Lyons. 

The  Story — -The  village  goes  “dry”  and  Jim 
Bradley  is  forced  out  of  town  and  into  the 
bootlegging  business.  Jim’s  daughter,  Nell,  has 
grown  up  to  hate  all  church  folks,  but  when 
the  new  minister  happens  to  come  upon  their 
new  roadhouse  and  is  given  some  real  hootch 
for  lemonade,  there  is  an  hour’s  heart  to  heart 
talk  and  Nell  is  made  to  see  things  in  a differ- 
ent light.  Nell  is  given  an  education.  She 
marries  the  minister. 

Classification  — A back  home  drama  woven 
around  the  country’s  fifth  industry. 

Production  Highlights- — The  work  of  Miss 
Bennett  as  Nell  Bradley.  The  fine  cast  of  sup- 
porting players.  J.  P.  Lockner’s  characterization 
of  a “hooch  hound.”  The  church  bazaar  and 
its  attending  comedy  moments.  The  death  of 
Jim  Bradley.  The  attempt  of  the  booze  sales- 
man to  ruin  one  of  the  girls  of  the- church  con- 
gregation and  her  rescue  by  Nell.  The  fistic 
battle  between  the  bartender  and  the  salesman. 

Exploitation  Angles — The  title.  The  popu- 
larity of  Enid  Bennett  and  the  other  members 
of  the  cast. 

Drawing  Power — Suitable  for  second  class 
downtown  houses,  neighborhood  theatres.  Should 
go  well  in  the  towns. 


“ Mixed  Faces  ” 

Fox — 4500  Feet 
(Reviewed  by  Laurence  Reid) 

I HIS  is  a dual  role  picture  with  the  star, 
J-  William  Russell  playing  the  part  of  a 
judge  who  is  candidate  for  mayor  and  that  of 
a fire  extinguisher  salesman  who  is  employed 
to  impersonate  the  judge  and  spoil  his  chances 
of  election.  And  since  Election  Day  is  ap- 
proaching, the  picture  carries  a timely  note 
which  might  be  exploited  to  some  advantage 
by  a wideawake  exhibitor.  As  in  all  dual 
roles  the  resemblance  of  the  two  figures  puts 
a tax  upon  the  spectator’s  intelligence — since 
it  has  often  been  proved  that  not  even  twins 
can  fool  all  the  people  all  the  time.  If  the 
onlooker  can  overlook  this  premise  he  is  liable 
to  be  entertained  in  a mild  way  because  the 
director  has  incorporated  an  adequate  amount 
of  action  and  kept  it  moving  from  the  start. 

The  idea  is  not  the  least  bit  original  and 
some  of  the  situations  are  extremely  slight, 
but  due  to  the  variety  of  incident  it  is  likely 
to  be  put  down  as  a pleasing  program  offer- 
ing—though  one  must  admit  that  Russell  has 
had  better  stories.  The  comedy  formula  of 
supplying  a chase  and  pursuit  comes  in 
handy.  The  impersonator  is  kidnapped.  He 
makes  a political  speech  and  tries  to  sell  his 
extinguisher.  All  these  efforts  build  a fair 
sample  of  humor.  The  judge’s  fiancee  is  de- 
ceived by  the  wonderful  resemblance  and  not 
knowing  the  difference  takes  him  to  her 
studio.  He  soon  discovers  the  reason  for 
her  cordial  reception  and  tries  to  step  out  of 
the  picture,  but  love  conquers  and  the  judge 
is  defeated  as  a candidate  for  the  love  stakes. 

Russell  does  good  work  in  the  dual  role — - 
he  puts  over  a pretty  lively  fight  and  appears 
to  be  the  sole  excuse  for  filming  the  story. 
Call  it  far-fetched  if  you  must.  There  are 
too  many  subtitles  and  too  much  striving  to 
add  a punch.  The  cast  includes  Renee  Adoree 
as  the  girl  and  De  Witt  Jennings  as  the  po- 
litical boss.  If  “Mixed  Faces”  had  stuck 
either  to  its  comedy  or  its  melodrama  it  would 
have  been  more  convincing.  The  plot  ap- 
pears to  be  as  mixed  as  the  characterization. 


The  Cast 

Judge  J.  Woodworth  Granger  } 
Jimmy  Gallop  } * 

Miss  Sayre,  alias  Mary  Allen.  . . . 

Murray  McGuire 

Mrs.  Sayre 

Mr.  Sayre 

Mrs.  Molly  Crutcher 

William  Haskins 


William  Russell 

Renee  Adoree 

De  Witt  Jennings 
Elizabeth  Garrison 
. . Charles  French 
. . .Eileen  Manning 
. . . Harvey  Clarke 


By  Roy  Norton.  Scenario  by  Paul  Schofield. 
Directed  by  Rowland  V.  Lee.  Photographed  by 
David  Abel.  Produced  by  Fox. 

The  Story — Candidate  for  mayor  attempts  to 
persuade  his  sweetheart  to  marry  him.  She 
promises  to  write  her  answer.  Then  she 
meets  his  “ double  ” on  the  street,  a young 
traveling  salesman  and  mistakes  him  for  the 
judge.  The  salesman  accepts  her  friendship  and 
soon  after  discovers  the  reason  for  her  cordial- 
ity. He  is  hired  by  the  candidate’s  political 
opponents  to  defeat  the  Judge. 

Classification — Melodrama  and  comedy  based 
upon  mistaken  identity  and  dual  role.  Plot 
centers  upon  an  election  campaign. 

Production  Highlights — The  comedy  angle  is 
pleasing.  The  work  of  the  star  and  a finely 
balanced  cast.  The  rapid-fire  incident. 

Exploitation  Angles — If  your  crowd  is  not  too 
critical  of  the  dual  role  characterization  they 
will  doubtless  enjoy  this  as  fair  entertainment. 
Play  up  the  idea  that  it  features  two  men  who 
resemble  each  other  so  much  that  even  the 
sweetheart  of  the  one  could  not  tell  them  apart. 

Drawing  Poiver — Will  likely  succeed  in 
neighborhood  houses. 


1S96 


“ On  the  High  Seas  ” 

Paramount — Five  Reels 


Reviewed  by  Laurence  Reid ) 


PUT  Irvin  Willat  on  the  high  seas  and  he 
can  bring  any  picture  into  port  without 
mishap.  This  director  is  at  his  best  when  a 
ship  is  foundering.  And  anyone  who  sees 
his  latest  opus  will  agree  with  us  that  he 
knows  how  to  put  elemental  action  into  a 
vivid  sea  drama.  His  shots  are  exquisite. 
There  is  a fog  which  is  a master  touch  of 
photography.  And  the  big  liner  which  is 
bringing  Dorothy  Dalton  back  to  Frisco  sil- 
houetted against  the  night  is  another  eye- 
opener.  The  entire  action  with  the  ex- 
ception of  the  closing  reel  takes  place  on 
the  high  seas — and  before  you  know  it  you 
are  in  for  a burning  ship,  the  escape  in  a life- 
boat, the  angry  waves  pitching  about  and 
what  not. 

There  are  some  actual  deep  sea  shots  in- 
terspersed with  some  excellent  miniatures. 
The  action  is  dominated  by  three  characters 
— two  stokers  and  a girl.  These  three  are  the 
only  figures  who  escape  Davy  Jones  Locker. 
One  of  the  stokers  is  a cutthroat  and  after 
they  clambor  aboard  a derelict  ship  the  vi- 
cious one  attempts  to  force  his  love  upon  the 
girl.  A falling  beam  attends  to  him.  And 
the  two  companions  are  rescued  by  a battle- 
ship and  brought  to  San  Francisco.  The 
scenes  are  unusually  vivid  and  compelling. 
And  Dorothy  Dalton  in  a sailors  outfit  car- 
ries on  with  her  customary  vitality.  Jack 
Holt  as  the  rugged  stoker  has  his  biggest 
role  and  makes  himself  a regular  he-man.  A 
convincing  performance. 

This  is  Edward  Sheldon’s  first  photoplay. 
And  if  he  continues  to  write  for  the  screen 
with  the  talent  he  has  furnished  the  stage 
the  silent  drama  is  in  for  some  clever  stories. 
When  port  is  reached  the  melodramatic 
touch  is  dominated  by  a serio-comic  romance. 
The  stoker  is  snubbed  when  the  fair  pas- 
senger is  met  at  the  pier  by  her  fiance  and 
society  friends.  But  the  hero  bobs  up  and 
kidnaps  her  from  the  wedding  party.  And 
she  consents  to  be  his  wife  when  she  discov- 
ers that  he  is  one  of  the  first  sons  of  Califor- 
nia who  went  stoking  in  search  of  adventure. 
A trifle  false,  this  finale — showing  that  the  girl 
is  not  genuinely  sincere.  It  is  a snappy  pic- 
ture— carries  a kick  like  an  army  mule  and 
your  crowd  will  surely  get  a thrill  from  it. 
“On  the  High  Seas”  is  positively  the  most 
exciting  story  of  the  bounding  deep  that  has 
ever  been  shown. 

The  Cast 


Leone  Devereux 

Jim 

Polack 

Aunt  Emily 

The  maid 

Captain  of  S.  S.  Andron 
Lieut.  Gray,  U.  S.  N . . . 

John  Devereux 

Dick  Devereux 

Harold  Van  Allen 


. . Dorothy  Dalton 

Jack  Holt 

..Mitchell  Lewis 
. . Alice  Knowland 
Vernon  Tremaine 
. . .James  Gordon 

Otto  Brower 

Winter  Hall 

. . .William  Boyd 
...  Michael  Dark 


By  Edward  Sheldon.  Scenario  by  E.  Magnus 
Ingleton.  Directed  by  Irvin  Willat.  Produced 
by  Paramount. 

The  Story — Boat  which  is  carrying  heroine  to 
Frisco  catches  fire  and  heroic  stoker  saves  her 
life.  With  another  stoker  the  two  friends  escape 
in  a lifeboat  and  eventually  find  a derelict  ship 
where  they  find  refuge.  The  boat  is  doomed 
when  a warshin  heaves  into  sight  and  rescues 
them.  The  bad  stoker  is  killed  in  an  accident. 
Port  is  reached  and  the  hero  is  snubbed  but  he 
turns  the  tables  by  kidnapping  the  girl  away 
from  her  fiance. 

Classification— Vivid  melodrama  of  the  bound- 
ing deep.  Final  reel  discloses  a romantic  com- 
edy vein. 

Production  Highlights — The  marvelous  shots 
on  the  high  seas.  The  burning  ship.  The  res- 
cue. The  excellent  miniatures.  The  fine  direc- 
tion. The  work  of  Jack  Holt  and  Dorothy  Dal- 
ton. The  situation  when  fiance  is  left  waiting 
at  the  church  as  the  bride  is  kidnapped. 

Exploitation  Angles — Play  this  up  as  an  ex- 
ceptionally graphic  picture  of  romance  and 
excitement  on  the  bounding  deep.  Play  up 
Willat  as  a pastmaster  at  nutting  over  sea  pic- 
tures. Stage  prologue  with  motif  established 
around  deep  sea  life.  Sailors’  songs,  dances,  etc. 


A laughable  moment  in  “ Dandy  Dan,”  William 
Fox  Sunshine  Comedy. 


44  One  Night  in  Paris  ” 
Playgoers  Pictures — Five  Reels 
( Reviewed  by  Charles  Larkin ) 

THIS  picture  was  made  in  France.  It  has 
a cast  of  French  players.  It  has  a busi- 
ness getting  title.  It  deals  with  the  adven- 
tures of  a ladies’  man  in  la  belle  Paris,  one  of 
those  “cake  eaters”  who  goes  over  the  col- 
lection of  photos  of  his  past  “flames”  enum- 
erating their  faults.  This  hero  is  named 
Jacques  Fromage.  Fromage  is  French  for 
cheese.  It  was  a bad  selection  for  a leading 
man’s  screen  name,  especially  for  Americans 
who  know  French  and  since  the  war  there 
are  some  few  million  buddies  who  remember 
“fromage”  at  least. 

Well,  it  seems  that  this  Jacques  plays  with 
women’s  hearts  the  same  as  he  would  a pair 
of  dice — he  throws  them  around  at  his  will. 
He  casts  away  one  Cora  La  Belle  when  he  sees 
Clara  Durand,  daughter  of  his  landlady.  The 
daughter  has  just  been  bethrothed  to  Felix 
Cloque,  who  would  be  termed  a “dumb-bell” 
in  this  country.  Undismayed  by  this  detail, 
Jacques  plies  his  troth  so  well  that  Clara 
gives  Felix  the  gate.  Jacques  has  sicked 
Clara’s  brother  on  Cora,  the  actress,  and  after 
the  brother  has  tasted  of  the  Montmarte 
night  life  and  Jacques  has  loudly  proclaimed 
that  he’s  through  with  the  pace  that  kills — 
it  all  ends  happily. 

The  production  suffers  from  poor  direction. 
Most  foreign  pictures  do  when  compared  with 
films  made  in  the  U.  S.  A.  The  photography 
is  below  par.  So  is  the  cast.  Whoever  made 
the  picture  (no  one  is  given  credit  for  this 
masterpiece)  tried  to  obtain  elaborate  effects, 
but  he  has  succeeded  in  obtaining  only 
bizarre.  In  fact  it’s  all  very  tame  and  proves 
that  the  French  producers  still  have  some 
crude  ideas  on  American  “jazz.”  The  pic- 
ture will  be  O.  Keh.  for  houses  that  change 
their  bills  often.  It  has  the  novelty  of  at 
least  being  “different.” 

The  Cast 


Jacques  Fromage 

Maurio 

Denise 

Old  Cloque 

Jerome 

Mme.  Durand 

Maid 

Clare  France .... 
Cora  La  Belle.  . . 


. . . Pierre  de  Guingant 
...Maurice  Chevalier 

Denise  Legeay 

M.  Joffre 

Jerome  M.  Martinelli 
. Marguerite  Moreno 
. Mile.  Nina  Myrol 

M.  Pre  Fils 

Mile.  Gereau 


The  Story  — Deals  with  the  adventures  of 
Jacques  Fromage,  a French  “lounge  lizard,” 
among  the  ladies.  He  tires  of  Cora  La  Bell  of 
the  Casino  de  Paris  when  he  sees  the  daughter 
of  his  new  landlady.  Jacques  introduces  the 
brother  of  his  new  “flame”  to  the  actress  and 
then  proceeds  to  win  the  daughter  away  from 
her  “ dumbell  ” fiance. 

Classification — A comedy  drama  that  is  most- 
ly comedy. 

Production  Highlights — The  beauty  of  the 
leading  lady.  Jacques’  lounge  coat,  which  may 
set  a new  mode  in  this  country.  Some  of  the 
“night  life”  scenes  in  la  belle  Paree. 

Exploitation  Angles — The  title  is  your  best 
bet  here.  Play  it  up,  but  don’t  go  too  strong  on 
superlatives  in  describing  the  production. 

Drawing  Power  — Many  exhibitors  change 
their  programs  daily.  This  one  will  be  suitable 
in  such  cases  in  second  class  houses. 


I 

Motion  Picture  N e m \ 


44  The  Old  Homestead  ” 

Paramount — 8000  Feet 


( Reviewed  by  Charles  Larkin ) 

WHEN  the  list  of  the  best  pictures  f 

1922  is  compiled,  this  magnificent  pi-  • 
duction  must  needs  be  placed  way  up  near  t; 
top.  If  this  attraction  is  not  one  of  the  mo: 
talked  of  features  of  the  year,  if  it  does  n: 
break  box  office  records  everywhere,  if  it  do. 
not  start  a great  revival  of  interest  in  the  s 
lent  art — then  the  American  public  is  a hal 
one,  indeed,  to  please.  Here  is  film  entertai- 
ment  plus  the  greatest  heart  interest  story 
the  stage  put  into  one  of  the  finest  scree 
plays  in  the  history  of  this  industry. 

“ The  Old  Homestead,”  in  its  present  for 
is  notable  for  many  things.  Some  of  the 
things  are:  It  has  the  most  realistic  stor 

scenes  ever  screened.  An  entire  town  is  wip. 
off  the  earth  by  its  fury.  It  is  said  that  on 
third  the  cost  of  the  production  was  chalk* 
up  on  this  big  talking  point.  It  is  the  dim. 
of  Theodore  Roberts’  career.  As  kind  hearb 
old  Uncle  Josh,  optimistic  to  the  “nth”  d 
gree  in  spite  of  almost  overwhelming  adver 
ity,  this  sterling  actor  contributes  to  sere* 
literature  a characterization  that  will  be  r 
membered  for  a long  time.  The  work  of  £ 
the  other  players  is  of  such  an  order  that 
must  have  been  inspired  with  the  one  desii 
to  help  create  a masterpiece.  The  mountin 
of  the  picture  is  another  big  factor.  Corret 
in  detail,  realistically  staged,  artistically  ph< 
tographed  and  directed  by  James  Cruze  wii 
punch,  pep  and  action,  it  approaches  100  pt 
cent  in  entertainment  value. 

The  story  is  well  known.  It’s  one  of  thos 
human  documents  that  strum  at  the  heai 
strings.  You’ll  wonder  at  the  work  involve 
in  staging  those  cyclone  scenes.  You’ll  er 
joy  the  many  real  comedy  moments  that  wi 
send  your  own  memory  back  to  your  ow 
little  home  town  life  and  you’ll  get  a deal  c 
satisfaction  in  recalling  that  you,  too,  one 
went  “ sparking  ” in  “ a one-hoss  shay  ” c 
atop  a high  wheeled  velocipede  as  picture 
here.  And  that  you  too  had  your  favorit 
swimmin’  pool  and  loafed  around  a gener£ 
store  wherein  centered  all  the  knowledge  c 
the  world.  Would  that  we  had  space  t 
enumerate  the  many  highlights. 

The  Cast 


Uncle  Josh  Whitcomb 

Reuben,  his  son 

Aunt  Matilda 

Ann,  an  orphan 

Eph  Holbrook 

Len,  his  son 

Rose  Blaine 

Cy  Prime 

Seth  Perkins 

Constable 

Happy  Jack 


■ Theodore  Robert 
....  Harrison  For 

Ethel  Walt 

...Fritzi  Ridgewa 
...  George  Fawcet 

James  Maso 

Kathleen  O’Connc 
Z.  Wall  Covingto 

Frank  Haye 

Edwin  Brad 

. . . .T.  Roy  Barne 


By  Denman  Thompson.  Directed  by  Jame 
Cruze.  Scenario  by  Julian  Josephson.  Adapte< 
by  Perley  Poore  Sheehan  and  Frank  Woods 
Photographed  by  Carl  Brown. 
Classification — A “ ’way  back  home  ” dram: 
■and  the  greatest  heart  interest  story  ever  writ 


ten. 


Production  Highlights — The  work  of  Theo 
dore  Roberts  as  Uncle  Josh.  The  very  fine  sup 
porting  cast.  The  tremendous  climax  featuring 
the  finest  storm  scenes  ever  filmed.  The  realis 
tic  Chinese  scenes.  The  exquisite  mounting 
given  the  production  from  beginning  to  end 
The  artistic  titles.  Tames  Cruze’s  directora 
work.  The  real  comedy  moments.  The  wonder 
ful  exterior  winter  scene  with  the  Old  Home 
stead  in  its  midst. 

Exploitation  Angles — So  many  it  would  take  ; 
whole  book  to  enumerate  them.  Put  over  a big 
rural  street  parade  with  all  the  old  homesteac 
characters,  led  by  a rube  band.  Have  a rub* 
quartette  sent  around  town  on  a hay  wagon 
Turn  your  lobby  into  a barnyard  scene.  Boosi 
the  cyclone  scenes  to  the  skies.  And  the  cast 
And  Theodore  Roberts  as  Uncle  Josh.  This 
picture  will  stand  up  under  the  biggest  exploita- 
tion campaign  you  ever  put  on. 

Drawing  Power — Inasmuch  as  every  man 
woman  and  child  has  heard  of  “ The  Old  Home- 
stead,” millions  will  want  to  see  this  magnificent 
screen  adaptation.  The  world’s  finest  houses 
can  put  this  one  on  and  attain  new  attendance 
records. 


c t o b e r 14,  1922 


1897 


44  Trifling  Women  ” 

Metro — Eight  Reels 
< Reviewed  by  Laurence  Reid) 

EX  INGRAM  has  demonstrated  again 
V that  as  an  artist  of  the  silversheet  he  has 
iw  equals.  Looking  at  “Trifling  Women”  we 
larvel  at  his  skill  in  so  composing  his  scenes 
hat  the  design  takes  on  the  appearance  of 

superb  painting.  He  knows  how  to  use 
olors — he  knows  how  to  dovetail  every  se- 
[uence  and  to  emphasize  every  dramatic  sit- 
lation. 

We  can  name  no  director  who  can  get  more 
>ut  of  a scene  than  this  director.  He  is  both 
irtist  and  dramatist.  Consequently  he  is  able 
lot  only  to  please  the  eye,  but  to  stimulate 
he  imagination.  “Trifling  Women”  is  a new 
itle  given  to  “Black  Orchids”  which  the  di- 
ector  made  several  years  ago.  He  has  not 
hanged  the  general  scheme  of  his  story — he 
las  only  revised  it  and  embellished  it  with 
lew  colors.  And  you  wouldn’t  recognize  it 
f you  remember  the  former  production — so 
nuch  has  Ingram  progressed  in  his  art.  His 
itory  reveals  how  a trifling  woman  can  play 
it  love  so  that  tragedy  stalks  at  her  heels.  A 
ather  and  son  are  in  love  with  this  sorceress 
—and  when  the  latter  is  called  to  war,  the 
larent  is  made  a plaything  in  her  hands.  In 
evenge  he  would  kill  his  rival,  but  the  tables 
ire  turned.  The  boy  comes  home  and  she 
nanoeuvers  things  so  that  a duel  comes  about 
tnd  her  new  husband  is  mortally  wounded. 

The  climaxes  are  positively  uncanny.  In- 
gram has  taken  a leaf  from  Poe,  a leaf  from 
lardou,  a leaf  from  Marie  Corelli  and  a scene 
rom  Richard  Mansfield’s  paretic  study,  “A 
Parisian  Romance.”  And  he  has  accomplish- 
:d  something  in  the  way  of  vivid  episodes. 
'Jo  finer  individual  scene  has  been  done  which 
showed  such  dramatic  power  as  that  of  the 
janquet  when  the  old  roue  dies  from  the  poi- 
son he  would  give  to  another.  The  war 
:ouches  are  only  suggested.  The  final  climax 
eleases  a powerful  impression  as  the  wound- 
id  diplomat  conceives  a horrible  scheme  of 
revenge  for  the  trespassers.  This  may  be 
ar-fetched  in  the  sense  that  a mortally 
vounded  man  could  not  expend  the  strength 
o carry  out  such  vengeance. 

The  action  could  be  speeded  up  in  several 
ipisodes,  particularly  those  featuring  the 
lome  life  of  the  roue  and  the  sorceress.  Yet 
iliminating  one  single  detail  would  have  rob- 
>ed  it  of  its  force — its  lesson.  Lewis  Stone, 
Edward  J.  Connelly,  Barbara  La  Marr,  Ra- 
mon Navarro  and  others  give  admirably 
limned  portrayals.  The  picture  carries  a 
punch  and  deep  interest  and  is  technically 
perfect. 


The  Cast 

Leon  de  Severac,  the  novelist Pomeroy  Cannon 

His  daughter,  Jacqueline Barbara  La  Marr 

Henri  Ramon  Navarro 

Zareda,  the  fortune  teller Barbara  La  Marr 

Baron  Francois  de  Maupin . .Edward  Connelly 

His  son,  Ivan Ramon  Navarro 

rhe  Marquis  Ferroni Lewis  Stone 

Pere  Alphonse  Bidondeau,  innkeeper ....  Hughie  Mack 

'ol.  Roybet Gene  Pouyet 

tchmet John  George 

leasar Jesse  Weldon 

Hasson Hyman  Binunsky 

Hatim-Tai Joe  Martin 


Story  and  scenario  by  Rex  Ingram.  Directed  by 
Xex  Ingram.  Photographed  by  John  F.  Seitz. 

Produced  by  Metro. 

Classification — Story  within  a story,  showing 
:ragedy  of  accepting  love  lightly.  Has  tragic 
noments.  In  fact  tragedy  is  the  framework  of 
dot.  Highly  complicated. 

_ Production  Highlights — Ingram’s  fine  direc- 
:ion  with  individual  scenes.  The  banquet  scene, 
rhe  episodes  in  the  roue’s  home.  The  marching 
iway  of  the  soldiers.  The  duel  and  the  subse- 
juent  climax.  The  fine  acting  of  Barbara  La 
Marr,  Lewis  Stone  and  Edward  J.  Connelly, 
rhe  sets  and  photography. 

Exploitation  Angles — Play  up  Ingram.  He  is 
he  dominant  factor  here.  Play  up  the  title  and 
ise  it  for  a newsuaner  campaign.  Stage  an 
daborate  prologue — ballet  scenes,  etc. 

Drawing  Power — Good  for  the  Big  Time. 


Mary  Pickford  as  “ Tess  ” in  her  new  production 
for  United  Artists,  “ Tess  of  the  Storm  Country.” 

44  Headin’  North  ” 

Arrow — Five  Reels 
(Reviewed  by  Laurence  Reid) 

IF  you  are  looking  for  action  in  this  picture 
without  caring  much  whether  it  is  logical 
or  not,  just  so  long  as  it  keeps  moving,  you 
are  apt  to  be  satisfied.  Otherwise  “ Headin’ 
North”  does  not  measure  up  to  present  day 
standards.  It  smacks  of  the  old  school  melo- 
dramas which  were  turned  out  on  the  screen 
several  years  ago.  Action  is  what  the  direc- 
tor has  striven  for  and  he  has  found  it.  But 
in  keeping  it  on  the  move  he  has  sacrificed 
such  important  details  as  continuity  and  logic. 

The  premise  of  the  story  is  not  very  sound. 
You  see  a hero  starting  out  to  avenge  his 
sweetheart’s  death  without  actual  knowledge 
that  she  was  killed  by  the  man  with  whom 
she  eloped.  The  story  is  always  obvious  des- 
pite the  fact  that  several  adventurous  episodes 
occur  before  the  climax.  The  incident  reveals 
a falling  tree  pinning  a man  beneath  it,  the 
rescue  of  the  heroine  from  a canoe,  a payroll 
robbery,  and  some  other  thrills.  The  hero 
starts  out  to  get  his  man.  And  we  must  be 
thankful  that  he  doesn’t  wear  the  Northwest 
Mounted  uniform.  The  villain  who  eloped 
with  the  girl  is  followed  to  a lumber  camp 
where  he  attempts  to  frame  the  outraged 
lover  with  a robbery.  It  follows  that  the 
blackguard  is  shot  by  a half-wit  and  in  his 
dying  confession  admits  that  he  committed 
the  robbery,  but  that  the  girl’s  death  was 
accidental. 

The  picture  is  one  of  those  products  which 
are  made  to  release  action.  Just  so  long  as 
the  camera  can  hold  up — the  director  keeps 
on  shooting.  Plenty  of  fighting,  riding  and 
gun-play — but  these  elements  are  all  lost  in 
the  shuffle.  Heroes  who  have  a mission  in 
life — to  go  out  and  start  something  without 
stopping  to  use  their  reasoning  faculties  are 
gradually  becoming  passe.  The  picture  has 
some  first  rate  backgrounds.  In  fact  the  pic- 
torial appeal  is  its  one  compensation.  It  is 
crude  melodrama  and  not  very  skilfully  acted. 
If  we  must  have  elemental  action  at  least  it 
should  carry  some  object  for  being  incorp- 

orated-  The  Cast 

Bob  Ryan. Pete  Morrison 

Madge  Mullins Gladys  Cooper 

Her  father Will  Franks 

Arthur  Stowell Jack  Walters 

Frances  Wilson ..Dorothea  Dickinson 

Hank  Wilson William  Dills 

The  Boob Barney  Furey 

Story  and  scenario  by  Barney  Furey.  Directed 
by  Charles  E.  Bartlett. 

The  Story — Westerner  loved  girl  and  when 
she  is  found  dead  he  is  determined  to  get  the 
man  with  whom  she  eloped,  and  who  he  believes 
is  responsible  for  her  death.  The  youth  en- 
counters several  adventures  and  is  ultimately 
framed  for  a robbery  by  the  villain.  The  latter 
is  mortally  wounded  by  a half-wit  and  in  his 
dying  confession  admits  the  robbery,  but  that 
the  girl  was  the  victim  of  an  accident. 

Classification — Western  melodrama  of  old 
school  type.  Chase  of  villain  by  hero  and  for- 
mer’s confession  when  he  is  mortally  wounded. 

Production  Highlights — Fine  exteriors.  Good 
atmosphere.  Acting  is  adequate. 

Exploitation  Angles — If  your  folks  aren’t  sur- 
feited with  this  old-time  plot  perhaps  they  will 
like  it.  Feature  the  action  and  thrills. 

Drawing  Power  — Second  class  downtown 
houses  may  enjoy  it. 


44  The  Face  in  the  Fog” 
Cosmopolitan — Seven  Reels 
(Reviewed  by  Charles  Larkin) 

THERE  have  been  so  many  good  pictures 
this  season  that  most  of  the  superlatives 
have  been  exhausted  in  heralding  their  advent, 
If  one  is  to  believe  all  that  is  printed  this  in- 
dustry must  be  enjoying  its  golden  age. 
Therefore  in  spite  of  anything  that  has  gone 
before  in  the  way  of  laudatory  expressions  on 
this  or  that  production,  we  want  to  stand 
right  up  on  our  hind  legs  and  tell  the  world 
that  one  of  the  finest  “ crook  ” pictures  ever 
produced  is  about  to  be  projected  on  our 
screens.  We  guarantee  that  “ The  Face  in 
the  Fog”  will  shock  the  most  jaded  patron 
into  a knowledge  that  he  is  witnessing  A 
STORY. 

Millions  of  folk  in  these  United  States 
know  Blackie  Dawson  and  the  “ Mrs.”  Their 
adventures  have  been  set  forth  in  vivid  style 
by  Jack  Boyle.  But  here  they  live  in  a story 
that  will  send  shivers  shimmying  up  and  down 
the  spine.  We  fail  to  recall  a more  dramatic 
series  of  scenes  that  those  attending  the  en- 
trance of  Petrus  and  a confederate  into 
Blackie’s  home,  the  attempt  to  steal  the  jewels 
and  the  capture  of  both  by  sending  a strong 
electric  current  through  their  bodies  as  they 
grip  the  combination  of  the  little  safe.  And 
this  is  only  one  of  the  fast  succeeding  mo- 
ments that  make  the  heart  beat  faster. 

The  picture  is  notable  for  its  cast.  Lionel 
Barrymore  is  an  ideal  type  for  Blackie.  Louis 
Wolheim,  who  became  famous  over  night  for 
his  work  in  “The  Hairy  Ape,”  the  New  York 
dramatic  triumph,  appears  as  Petrus.  We  pre- 
dict he’ll  have  everyone  talking  about  his  char- 
acterization in  his  picture.  We  have  never 
looked  at  more  artistic  night  photography 
than  that  presented  in  the  almost  two  reels  of 
action  in  a dense  fog.  The  lighting  effects  in 
these  scenes  is  an  accomplishment.  “ The 
Face  in  the  Fog”  is  a fine  answer  to  “Why 
I Am  Ashamed  of  the  Movies,”  which  ap- 
peared in  a certain  weekly  magazine.  It 
makes  that  article  look  foolish. 


The  Cast 


Boston  Blackie  Dawson 
Grand  Duchess  Tatiana 

Petrus 

Count  Alexis  Orloff . . . . 

A Detective 

Mrs.  Blackie  Dawson... 

Kuk  Kant 

Prince  Ivan  Ivanovitch. 

Michael  Najansky 

Grand  Duke  Alexis 


. . . . . Lionel  Barrymore 

Seena  Owen 

Louis  Wolheim 

Lowell  Sherman 

Joseph  King 

.Mary  MacLaren 

George  Nash 

........  Macey  Harlan 

Gustav  Von  Seyffertitz 
Mario  Majeroni 


By  Jack  Boyle.  Directed  by  Allan  Crosland. 
Scenario  by  John  Lynch  and  Jack  Boyle. 
Photographed  by  Harold  Weastrom  and  Ira 
H.  Morgan. 

The  Story — Deals  with  the  escape  of  a Rus- 
sian grand  duchess  and  some  confederates  from 
their  native  land  with  a portion  of  the  Romanoff 
jewels,  their  arrival  in  this  country  and  constant 
hounding  by  a gang  of  Muscovite  Terrorists. 
How  Blackie  Dawson  finds  the  jewels,  risks  his 
life  several  times  in  trying  to  keep  them  and 
eventually  turns  them  over  to  the  duchess  is 
told  in  a series  of  stirring  scenes. 

Classification  — One  of  the  finest  “crook” 
pictures  ever  produced  in  this  industry.  Mys- 
tery, suspense,  thrills  and  romance — there  all 
here  in  overflowing  measure. 

Production  Highlights — The  cast.  Its  a blue 
ribbon  one.  The  work  of  Lionel  Barrymore  as 
Blackie  and  Louis  Wolheim  as  the  leader  of  the 
gang  of  Terrorists.  The  exquisite  night  photo- 
graphy and  unusually  fine  lighting  effects,  espe- 
cially during  the  opening  reels  when  all  the  ac- 
tion transpires  in  fog.  The  tense  moments  at- 
tending the  attempts  of  Petrus  to  get  the  jewels 
from  Blackie’s  home  and  the  fistic  battles  en- 
suing. The  capture  of  the  two  Terrorists  by 
electricity. 

Exploitation  Angles — Play  up  the  names  of 
the  cast  in  this  master  film.  It  reads  like  the 
Bluebook  of  Filmdom.  Everybody  likes  crook 
plays.  Tell  them  this  one  is  just  about  the  best 
ever  produced.  Tell  folks  that  Louis  Wolheim, 
star  of  “The  Hairy  Ape,”  the  New  York  stage 
sensation  has  a prominent  part. 


1898 


Motion  Picture  N e 


" The  Trail  of  the  Axe  ” 

American  Releasing — Five  Reels 
( Reviewed  by  Laurence  Reid) 

J^HIS  is  a lumberjack  tale  which  is  so 
transparent  in  outline  that  one  can  guess 
the  outcome  from  the  opening  subtitle.  The 
idea  is  so  familiar  that  it  loses  what  little  sus- 
pense it  carries,  so  to  find  interest  the  spec- 
tator is  forced  to  look  at  the  scenery.  The 
backgrounds  offer  the  only  excuse  for  making 
the  picture,  which  obviously  belongs  to  the 
old  school  of  ten,  twent’  and  thirt’  melo- 
drama. It’s  a story  of  brother  against  bro- 
ther, the  feud  between  them  revolving  around 
a girl  whom  both  love.  Naturally  the  weaker 
youth  has  first  call.  But  he  is  such  a ne’er- 
do-well  and  his  craving  for  strong  liquor 
forces  the  hero  to  discharge  him  from  the 
lumber  mill. 

The  early  scenes  present  Dustin  Farnum 
trying  with  all  his  might  to  appear  natural, 
but  the  story  makes  him  one  of  those  holier- 
than-thou  brothers  and  you  don’t  have  much 
sympathy  for  this  type  of  man.  The  climax 
is  slow  in  arriving,  but  when  it  does  appear 
the  picture  picks  up  in  value.  Even  though 
you  know  for  a certainty  what  is  coming,  the 
scene  carries  quite  a kick.  The  evil  brother, 
revengeful,  dynamites  the  sawmill — which  re- 
sults in  the  hero  being  pinioned  by  a log. 
However,  he  manages  to  escape.  He  traces 
the  villain  to  the  girl’s  house  and  because  he 
is  a relative  the  scoundrel  is  allowed  to  make 
a getaway.  And  the  heroine  gives  up  her 
love  to  the  honest  lumberjack. 

A trite  story  which  never  leaves  the  beaten 
path.  Virtue  triumphs  with  a big  rescue.  The 
atmosphere  and  incident  of  the  climax  are 
the  best  features.  The  scenes  of  the  logs 
sliding  down  a mountain  to  the  river — and 
eventually  reaching  the  saw  where  they  are 
sliced  are  well  executed.  The  forest  shots  are 
also  praiseworthy.  Farnum  carries  a burden 
as  the  good  brother,  while  George  Fisher  has 
the  thankless  role  of  his  evil  relative.  Ernest 
C.  Warde,  who  can  make  a story  hum  with 
half  a chance,  does  as  well  as  could  be  ex- 
pected with  this  threadbare  plot. 

The  Cast 

Dave  Malkern Dustin  Farnum 

Betty  Somers..  Winifred  Kingston 

Jim  Malkern.  George  Fisher 

Doctor  Somers Jos.  j Dowling 

By  Ridgewood  Cullom.  Directed  by  Ernest  C. 
Warde. 

The  Story — Lumber  foreman  wants  his 
brother  to  reform  on  account  of  his  engage- 
ment to  girl  whom  both  love.  But  the  weak 
youth  continues  his  evil  ways  with  the  result 
that  he  is  discharged.  In  revenge  he  dynamites 
the  sawmill,  nearly  causing  the  death  of  his 
brother.  J he  latter  through  his  relationship  is 
unable  to  punish  him.  So  the  villain  makes  a 
getaway.  The  girl  realizes  where  her  true  love 
lies. 

Classification — Lumberjack  melodrama  of  the 
old  school.  Plot  introduces  brother  against 
brother. 

Production  Highlights — Fine  scenery.  Scene 
when  logs  slide  down  mountain  to  the  river. 
The  sawmill  scene  when  hero  is  pinioned  by  a 
log. 

Exploitation  Angles—  Play  up  Dustin  Farnum 
and  the  scenery.  Get  a good  program  to  carry 
it  along— introducing  several  novelties.  You. 
might  feature  the  climax. 

Drawing  Power — Only  good  for  second-class 
downtown  houses  and  theatres  in  factory  dis- 
tricts. 


tWayo  in  one  of  the  “ fight  scenes  ' ’ from 
" The  Altar  Stairs,”  Universal  production  directed 
by  Lambert  Hillyer. 


" The  Mohican's  Daughter  ” 
American  Releasing — Five  Reels 
(Reviewed  by  Laurence  Reid ) 

I_T  ERE  is  a picture  which  takes  you  back 
A -*•  to  the  day  when  Indian  stories  were 
favorites  on  the  screen.  While  this  tale  of 
Jack  London  s is  entirely  obvious  and  be- 
longs to  an  ancient  pigeon-hole,  doubtless  the 
picture  will  please  seven  patrons  out  of  ten 
because  of  the  well  sustained  interest — and 
the  fact  that  the  redskins  can  always  excite 
a thrill  even  if  they  don’t  look  genuine  here 
beneath  their  walnut  stain.  There  is  a note 
of  intrigue  present  throughout  which  does 
not  add  any  relief  to  the  plot. 

It  goes  along  in  a rather  heavy  vein  tell- 
mg  a story  of  a halfbreed  girl  who  is  ac- 
cused by  a jealous  chieftain  of  murdering  the 
tribe’s  medicine  man.  She  finds  a refuge  at 
her  white  lover’s  trading  camp  and  when  the 
tribe  attack  the  post,  the  heroine  puts  a 
wrong  conclusion  on  the  presence  of  a 
scheming  white  woman,  and  gives  herself  up 
to  the  redskins.  This  introduces  the  ultimate 
rescue  and  the  capture  of  the  real  culprit. 

Doubtless  London’s  tale  made  much  better 
reading  via  the  printed  page.  Certainly  the 
imagination  would  be  stimulated  there,  be- 
cause the  continuity  would  have  progressed 
evenly.  The  ending  is  rather  unsatisfactory 
and  several  of  the  sequences  are  chopped  off 
leaving  the  impression  that  it  suffered  from 
editing.  The  Indian  atmosphere  is  the  out- 
standing feature  of  the  production,  aside  from 
Nancy  Deaver’s  appealing  study  of  the  half- 
breed  girl.  Longfellow’s  Hiawatha  does  not 
possess  more  charm.  Saxon  Kling  is  the 
white  lover  and  gives  a good  account  of  him- 

SeH’  The  Cast 

Nancy  Deaver 

K‘tty  Shannon Hazel  Washburn 

Neil  Bonner Saxon  Kling 

Amos  PenUey William  Thompson 

Jack  Hollis  . .Jack  Newton 

Father  La  Claire Paul  panzer 

Chatanna Nick  Thompson 

' ' j Mortimer  Snow 

A Half  Breed John  Webb  Dillon 

Myrtle  Morse 

Adapted  from  story,  “ Jees  Uck,”  by  Jack  Lon- 
don. Scenario  and  direction  by  S.  E.  V.  Taylor 
Photographed  by  Oliver  Marsh  and  Lester 
Lang. 


The  Story — Half  breed  Indian  girl  risks  death 
for  disobedience  of  a tribal  law.  The  medicine 
man  is  killed  when  he  offers  to  aid  her  and  the 
girl  is  accused  of  the  crime.  She  flees  for  pro- 
tection to  her  white  lover,  but  when  the  post  is 
attacked,  she  misinterprets  the  presence  of  a 
white  woman  and  surrenders  to  her  own  people. 
Her  lover  follows  and  rescues  her. 

Classification — Tale  of  Indian  romance  in- 
volving crime  and  vallainy.  Story  written  by 
Jack  London. 


Production  Highlights  — The  unusually  fine 
performance  of  Nancy  Deaver  as  Indian  girl. 
The  beautiful  exteriors.  The  atmosphere.  The 
suspense  despite  obvious  plot. 

Exploitation  Angles — Play  up  Jack  London’s 
name.  Mention  that  it  is  an  interesting  Indian 
tale-  Put  °ver  the  lobby  display— you  know  the 
stuff.  I ut  on  an  Indian  prologue — Indian  dances 
and  songs.  Feature  Nancy  Deaver. 

Drawing  Power—  Second  class  and  neighbor- 
hood houses  will  doubtless  enjoy  it.  Trifle  too 
antiquated  for  everyday  patron  who  has  been 
educated  to  big  stuff. 


"The  Girl  Who  Ran  Wild’j 

Universal — 4506  Feet 

( Reviewed  by  Laurence  Reid) 

T 7 NIVERSAL  has  tacked  on  a new  i( 
^ to  Bret  Harte’s  story,  “ M’liss,”  wbd 
served  several  years  ago  as  a vehicle  J 
Mary  Pickford.  Since  there  is  a new  gent., 
tion  of  picturegoers  and  since  time  erase  d 
number  of  impressions  from  the  menu 
doubtless  the  present  day  audiences  will  hjj 
with  favor  upon  this  tale  of  a tempests! I 
mountain  girl,  played  with  considerable  sd  • 
by  Gladys  Walton. 

The  new  version  is  quite  different  from  .1 
original  production  in  that  the  dramatic  el 
ment  seems  to  have  been  subordinated  , 
allow  the  star  to  frolic  in  the  manner  whi  I 
has  established  her  popularity.  And  someh< 
she  doesn’t  act  as  Bret  Ha*rte  would  have  h ' 
She  is  not  so  much  the  untamed  girl,  w i 
doesn’t  know  “ what  it  is  all  about  ” as  s 
is  the  product  of  the  slums,  if  one  takes  h I 
gum-chewing  into  consideration  and  the  fa  , 
that  she  allows  herself  to  become  unduly  ha 
in  her  reactions  to  things. 

In  playing  up  the  star  and  trimming  tl 
drama  from  the  story  the  picture  doesr 
carry  much  value.  It  appears  rather  slig  I 
and  episodic.  A murder  is  committed  in  tl 
tale  but  no  one  is  accused.  In  the  Pickfoi  I 
production  the  schoolmaster  was  accuse  ' 
Here  a couple  of  characters  come  forward 
adopt  her— both  of  them  being  friends  of  tl 
man  who  killed  her  father.  After  this  episoc 
the  schoolmaster  persuades  her  to  atten 
school.  And  the  picture  hits  off  on  a romant 
comedy  angle  with  a few  twists  here  an 
there  to  give  it  balance.  The  mountain  gi 
has  a rival  and  so  conflict  is  precipitated  be 
fore  the  teacher  comes  to  the  rescue  and  take 
her  away  from  the  man  with  whom  she  ha 
planned  to  run  away. 

Bret  Harte  won’t  be  easily  recognized  i j 
this  story,  although  several  subtitles  are  i 
his  best  vein.  If  your  customers  don’t  remem 
ber  the  other  picture,  they  won’t  mind  thi 
version.  There  is  some  good  atmosphen 
But  the  direction  is  faulty  in  allowing  to 
much  incident  to  dominate  the  action.  Fur 
thermore  several  scenes  aren’t  dovetailed  ii 
up-to-date  fashion.  The  best  points  in  th 
production  are  the  schoolroom  scenes.  Am 
the  star  is  always  charming  even  though  sh< 
isn’t  a perfect  M’liss. 


The  Cast 


„•  „ . , Gladys  Walto. 

Bummer  Smith Marc  B.  Bobbin: 


^,e...?.c.h.00'mLaster Vernon 


Steeli 


Ltrasr.l°.hn . Dcwun* 


feerCal-  , 

JDaecakCOVelveCtSnagIey  ' ' ' ' ' • • Nelson  M^DowVl 

ciytie . : iv.v.v.v.LuSle  'kSEI  , 


Ha^f ^rom  M’Liss,”  the  story  by  Brel 


Scenario  by  Rupert  Julian.  Directed  by  Ru- 
pert Julian.  J 


T Photographed  by  Allen  Davey.  Produced  by 
Universal. 


'The  Story  M’liss  is  made  an  orphan  when  | 
ler  father  is  murdered  by  her  mother’s  brother 
1 he  latter  s friends  offer  to  take  care  of  her  but  1 
she  repulses  them.  However,  she  is  attracted  to  | 
the  new  schoolteacher  who  influences  her  to  get  j 
an  education.  While  at  school  she  discovers  that  I 
VIJ  a®*:  belle  is  in  love  with  him.  Convinced 
that  the  girl  loves  him,  M’liss  tries  to  run  away, 
but  the  schoolteacher  prevents  her  from  doing 
so  by  fighting  the  man  who  has  urged  her  to 
join  him. 


C lassification  — W estern  romantic  drama 
adapted  from  Bret  Harte’s  “ M’liss.” 

Production  Highlights — The  good  atmosphere  I 
and  details.  The  schoolroom  scenes. 

Exploitation  Angles — This  is  an  adaptation  of 
Bret  Harte  s M liss.’  And  it  would  be  a good  ' 
ulea  to  tell  your  crowd  about  the  authorship. 
Go  after  the  star’s  following.  Put  on  an 
atmospheric  prologue.  And  if  you  think  the  pic- 
ture deserves  it,  put  on  a lobby  display. 

Drawing  Power—  Will  draw  best’  in  small 
neighborhood  houses  and  in  small  towns. 


/ 


MEN  AN  D EVEN T S I N T H E FILM  CENTRE $ 

I With  “News”  Correspondent! 

EMS  OF  THE  E X C H A N G ES  AND  T H E A T~  R E 


In  Buffalo  Film  Centres 


Buffalo  Briefs 

Bill  Whiston,  veteran  showman, 
has  succeeded  William  McKenna 
as  manager  of  the  Olympic  theatre, 
Buffalo.  Mr.  Whiston  has  been 
manager  of  road  shows,  was  for- 
merly with  the  Shuberts  and  has 
had  a vast  experience  in  the  operat- 
ing end  of  the  theatre.  The  Olym- 
pic is  now  offering  double  feature 
programs. 


Billie  West  has  resigned  as 
manager  of  the  Central  Park,  Buf- 
falo, to  become  associated  with 
Harry  Green  in  the  management  of 
the  Premier,  another  North  Main 
Street  neighborhood  theatre.  J. 
Savage,  father  of  Jim  Savage,  as- 
sistant manager  of  the  Universal 
exchange,  has  been  named  manager 
of  the  Central  Park,  which  is  a 
link  in  the  General  Theatre  Cor- 
poration chain. 


J.  H.  Michael,  chairman  of  the 
executive  committee  of  the  Motion 
Picture  Theatre  Owners  of  New 
York  State,  Inc.,  and  manager  of 
the  Regent  theatre,  Buffalo,  has 
been  named  chairman  of  the  board 
of  directors  of  the  Western  New 
York  unit  of  the  organization.  The 
exhibitors  are  now  planning  a big 
battle  against  the  daylight  saving 
ordinance  which  comes  up  for 
referendum  in  Buffalo  at  the  No- 
vember election. 


Walter  Hays,  vice  president  of 
the  Mark-Strand  interests,  with 
headquarters  in  Buffalo,  will  return 
to  town  Monday,  October  9,  after 
serving  two  weeks  as  a representa- 
tive of  Moe  Mark  on  the  rotating 
committee  at  the  New  York  office 
of  Associated  First  National  Pic- 
tures, Inc. 


Manager  Bill  Whiston  put  over 
a _ good  tieup  with  the  Buffalo 
Times  when  he  arranged  for  a 
special  showing  of  “Trouble,”  at 
the  Olympic,  Buffalo,  for  the  300 
orphans  of  the  city.  The  Times 
gave  the  stunt  a million  dollars’ 
worth  of  free  publicity.  H.  L. 
Beecroft,  First  National  exploita- 
tionist,  assisted  Mr.  Whiston  in  ex- 
ploiting the  picture.  Tuesday, 
October  3,  was  the  big  day. 


John  Daggert  Ashby,  manager  of 
the  Lincoln,  Rochester,  is  dead.  He 
had  been  in  the  theatrical  business 
for  more  than  35  years. 


Fred  A.  Stone,  who  was  appearing 
in  Rochester  in  “ Tip  Top,”  made 
a special  trip  to  Auburn  one  day 
last  week  to  put  on  a special  act  at 
the  Grand  theatre  where  one  of  his 
pictures  was  being  shown.  Mr. 

Stone  made  the  trip  because  of  his 
close  friendship  with  Manager 
Richard  F.  Staley.  They  have 
known  each  other  for  35  years,  be- 
ing together  in  Colorado  some  time. 


COLONEL  P.  H.  SMITH,  one  of 
the  best  known  exchange  men 
in  western  New  York,  formerly 
manager  of  the  First  National,  Unit- 
ed Artists  and  other  exchanges  and 
recently  a member  of  the  Goldwyn 
sales  staff,  has  been  appointed  man- 
ager of  the  new  Buffalo  Warner 
Brothers’  exchange  and  is  now 
seeking  permanent  office  quarters. 
We  suggest  that  he  might  build  an 
exchange  on  the  top  of  that  Italian 
tank  he  drives  along  the  highways 
on  the  state.  The  colonel's  host 
or  triends  will  be  glad  to  see  him 
back  at  the  head  of  an  exchange 
again.  He’ll  soon  be  screening  ihe 
new  releases  of  his  company  for 
exhibitors  in  the  key  cities  of  the 
territory. 

George  A.  Hickey,  former  man- 
ager of  the  Goldwyn  exchange,  has 
left  town  to  assume  his  new  duties 
as  district  manager  for  the  same 
company,  with  headquarters  in 
Washington.  Before  leaving,  Mr 
Hickey  was  presented  with  a hand- 
some leather  brief  case  by  the  mem- 
bers of  his  office  staff.  Tom  Brady 
is  now  in  charge  of  the  Goldwyn  ex- 
change here  and  announces  that  he 
has  closed  “ Remembrance,”  in  every 
key  city  in  the  district. 

Sydney  Samson,  manager  of  the 
Grand  & North  exchange,  has 
closed  “ Rich  Men’s  Wives,”  for  its 
western  New  York  premiere  at  the 
new  Lafayette  Square  and  “ More 
to  Be  Pitied  Than  Scorned  ” at  the 
Olympic.  Sydney  has  just  re- 
turned from  a motor  trip  to  Bos- 
ton, New  York  and  Philadelphia. 
The  end  of  the  trip  was  not  a suc- 
cess. He  was  towed  in  from  about 
20  miles  outside  the  city.  Syd 


THE  Canadian  headquarters  of 
the  Canadian  LTniversal  Film 
Company,  Limited,  Toronto,  have 
been  moved  to  the  new  Universal 
Building,  277  Victoria  Street,  in 
the  heart  of  the  exchange  district 
of  Toronto.  Universal  occupies  the 
whole  of  the  first  floor  of  the  hand- 
some new  structure  while  the  top 
floor  has  been  leased  to  the  Cana- 
dian Educational  Film  Company, 
Ltd.,  for  the  latter’s  head  office  for 
the  Dominion.  The  new  building 
was  taken  over  on  October  1. 

Carl  Weeks  of  Winnipeg,  Mani- 
toba, has  been  appointed  manager 
of  the  Ontario  branch  of  the 
Famous-Laskv  Film  Service,  Lim- 
ited, with  headquarters  at  Toronto, 
in  succession  to  Morris  Milligan 
who  has  been  transferred  to  the 
Famous-Laskv  office  at  Washing- 
ton, D.  C.  Weeks  was  formerly  in 
charge  of  the  Manitoba  branch  of 
the  organization  at  Winnipeg. 

J.  Rowell  of  the  Toronto  office 
of  United  Artists  has  been  appoint- 


says  the  next  car  he  gets  will  be  a 
good  one.  He  was  not  pinched  for 
speeding  on  this  recent  trip. 

Bill  Gehring,  who  is  in  charge 
of  the  educational  department  of 
the  local  Fox  office,  is  spending  his 
spare  time  aiding  in  coaching  the 
Lafayette  High  school  football 
team.  It  seems  to  us  that  he  would 
be  better  guiding  a girl’s  basket- 
ball squad. 

G.  H.  Quigley,  formerly  with 
Pathe,  has  been  engaged  as  a sales- 
man by  Select  Manager  Harry  E. 
Lotz,  who  just  now  is  being 
swamped  with  contracts  on  “ Love 
Is  an  Awful  Thing,”  which  will 
soon  have  its  local  premiere  at 
Shea’s  Hippodrome. 

L.  Bernstein,  special  representa- 
tive for  Educational  was  in  town 
last  week  for  a conference  with 
Howard  F.  Brink,  local  manager. 
Mr.  Bernstein  is  specializing  on 
Kinograms. 

Elmer  Brooks,  Pathe  serial  sales 
manager,  was  a Buffalo  visitor  last 
week  end.  He  visited  the  leading 
exhibitors  in  the  city  and  had  sev- 
eral conferences  with  W.  A.  V. 
Mack,  local  Pathe  pilot. 

The  local  Pioneer  exchange  on 
the  third  floor  of  the  Warner  build- 
ing in  Franklin  street  has  been  dis- 
continued. 

Chester  A.  Saunders,  manager  of 
the  United  Artist’s  Exchange,  is 
signing  up  the  big  attractions 
which  his  company  is  distrib- 
uting at  the  leading  houses 
in  the  territory  and  is  now  anx- 
iously awaiting  the  Mary  Pickford 
revival  of  “ Tess  of  the  Storm 
Country.” 


ed  manager  of  the  Montreal  office 
of  LTnited  Artists  in  succession  to 
I.  Sourkes  who  has  resigned. 

E.  H.  Teal  is  the  new  manager 
at  Montreal  for  the  Canadian  Re- 
leasing Corporation  of  which  Roy 
Kerr  was  formerly  manager. 

J.  P.  O’loghlin  of  Montreal, 
managing  director  of  the  Canadian 
Releasing  Corporation,  announces 
that  “ I Am  the  Law  ” will  shortly 
be  released  in  Canada.  He  has  also 
secured  the  Canadian  rights  to  the 
Eddie  Polo  serial,  “ Cap’n  Kid.” 

W.  S.  Jones,  manager  of  the 
First  National  exchange  at  Winni- 
peg and  a resident  of  Winnipeg  for 
27  years,  is  leaving  that  city  on 
October  15  to  reside  in  California 
where  he  has  invested  in  property 
that  gives  indication  of  producing 
oil.  He  has  been  vice-president  of 
the  Manitoba  Exhibitors’  Associa- 
tion, built  the  Colonial  theatre,  and 
managed  the  Bijou  theatre.  He  has 
been  succeeded  by  W.  H.  Mitchell, 
formerly  of  Calgary.  Alberta. 


Canadian  News 

Some  of  the  Allens  are  said  to 
be  interested  or  identified  with  the 
establishment  of  another  moving 
picture  theatre  chain  in  Can- 
ada, the  new  organization  being 
reported  as  the  Sterling  The- 
atres, Ltd.  Quite  a number  of 
moving  picture  houses  have  been 
acquired  already,  it  is  declared. 
The  names  of  H.  J.  Allen  and  Max 
Allen  have  been  mentioned  in  con- 
nection with  the  announcements 
regarding  the  change  in  ownership 
or  control  of  various  theatres  af- 
fected. 

The  New  Allen  or  Sterling  cir- 
cuit is  said  to  embrace  a number  of 
cities  in  Ontario.  The  Walkerville 
theatre,  Walkerville,  is  said  to  have 
been  acquired,  and  other  houses 
which  have  been  taken  over,  ac- 
cording to  reports,  include  the 
National  and  Plaza  theatres,  To- 
ronto, and  theatres  in  Windsor  and 
Paris. 


Bud  Lennon  has  started  out  with 
moving  picture  theatre  enterprises 
in  Toronto,  Ontario,  after  many 
years’  service  as  an  exchange  man- 
ager with  both  Canadian  Universal 
and  Stephenson’s  Attractions,  Lim- 
ited, it  is  announced.  Mr.  Lennon 
is  now  conducting  the  Imperial 
theatre,  Toronto,  and  has  secured 
the  Aster  and  other  local  houses  as 
well,  it  is  stated. 

William  Sturgess,  for  years  man- 
ager of  the  Imperial  theatre, 
Toronto,  is  now  active  as  a sales- 
man with  Famous  Players  Film 
Service,  Limited,  Toronto,  which  is 
an  Allen  organization. 


James  W.  Cowan,  manager  of 
the  grand  Opera  House,  Toronto, 
for  nearly  25  years,  has  resigned 
to  join  the  staff  of  the  Royal  Alex- 
andra theatre,  a legitimate  house  in 
Toronto.  It  was  at  the  Grand 
theatre  that  a Canadian  record  was 
established  for  length  of  run  for 
any  one  photoplay  when  “ Mickey  ” 
was  shown  continuously  there  for 
17  weeks. 


The  man  in  charge  of  Shea’s 
Hippodrome,  Toronto,  Ontario,  for 
its  new  regime  as  an  exclusive  mov- 
ing picture  theatre,  without  vaude- 
ville, is  Mr.  Walter  Thomas,  who 
has  been  appointed  manager  of  the 
house.  Mr.  Thomas  went  from 
Buffalo  to  Toronto  to  assume 
charge  of  the  big  downtown  house 
in  Toronto.  Ernest  H.  Hunt  has 
been  appointed  organist  of  the 
Hippodrome  and  has  charge  of  the 
Wurlitzer  instrument  that  is 
recognized  as  the  largest  organ  in 
all  Canada. 


Ben  Bloom,  formerly  supervisor 
of  theatres  at  Winnipeg,  Manitoba, 
for  Allen  Theatres,  Limited,  has 
opened  up  a business  for  himself  in 
Kalamazoo,  Mich.,  having  resigned 
from  the  Allen  enterprises. 


With  Canadian  Exchanges 


1900 


Motion  Picture  News 


Washington  Gossip 

Indicative  of  the  recovery  from 
strike  conditions  in  the  mining  state 
of  West  Virginia  is  the  informa- 
tion that  the  Orpheum  and  Lyric 
in  Huntington  charge  $.35  and  re- 
port good  business  while  the 
Hippodrome  does  a fifty  cent  busi- 
ness and  recently  showed  pictures 
of  the  Clyffeside  Fourth  of  July 
fight  at  the  same  price.  The  Blue 
Ridge  running  feature  pictures  and 
4 Keith  vaudeville  acts  is  doing  a 
good  business  at  a 55  cent  rate. 


The  West  Virginia  Amusement 
Company  has  purchased  the  con- 
tract held  by  the  Valley  Engineer- 
ing Company  for  completion  of  the 
construction  of  the  new  theatre  in 
Adams  street,  Fairmont,  adjacent 
to  the  new  Watson  Hotel  there. 
Two  shifts  have  been  put  on,  and 
Samuel  D.  Brady  is  in  charge  of 
operations,  with  William  C.  Haw- 
kins as  his  superintendent.  They 
expect  to  open  the  week  of  Decem- 
ber 1st. 


Movies  were  one  of  the  attrac- 
tions at  the  Coal-Industrial  Ex- 
position last  week  at  Huntington, 
West  Virginia. 


Daylight  Saving,  which  proved  a 
great  detriment  to  the  film  theatres 
of  Baltimore  and  other  Maryland 
cities  and  which  caused  the  Cran- 
dall theatres  of  Washington  to 
•have  a straw  ballot  vote  on  the 
matter,  was  finally  presented  to  the 
Second  Branch  City  Council  of 
Baltimore  at  their  meeting  Monday 
night.  By  a vote  of  9-1  the  coun- 
cilmen  put  the  matter  of  permanent 
daylight-saving  up  to  the  Baltimore 
voters  at  the  municipal  elections 
next  May.  City  Solicitor  Rolan  R 
Marchant  ruled  that  the  question 
could  not  be  on  the  ballot  at  the 
state  election  in  November  as  the 
legislature  had  not  sanctioned  its 
submission. 


Staff  artist  William  C.  Ewing 
of  Crandall’s  organization  left  last 
Friday  for  a ten-day  vacation  at 
the  New  York  city  home  of  his 
parents. 


Harry  Howe  of  the  Columbia 
has  been  at  his  desk  for  several 
days  since  his  return  from  an  ex- 
tended autumn  vacation. 

Business  at  Washington’s  large 
first  run  houses  has  been  very  good 
for  early  autumn,  and  houses  like 
the  Rialto,  Metropolitan  and 
Columbia  have  been  turning  pa- 
trons away  from  evening  perfor- 
mances. Two-week  runs  are  be- 
coming the  regular  diet  here. 
Even  the  Metropolitan  has  been  in- 
fected, and  “ Monte  Cristo  ” is  held 
over  for  a second  week.  “ The 
Prisoner  of  Zenda”  has  just  finish- 
ed its  capacity-house  two-week  run, 
and  the  smiles  of  Larry  Beattus  and 
Mark  Gates  spread  from  ear  to 
ear  and  wont  wear  off.  Practically 
all  Columbia  bookings  are  on  a 
two  week  basis. 


Miss  Emma  Venable,  attendance 
officer  of  the  Norfolk,  Va.,  public 
schools,  announced  that  Norfolk 
picture  theatre  managers  have  as- 
sured her  that  school  children  shall 
not  enter  their  theatres  before  three 
o’clock  in  the  afternoon,  week-days. 
Miss  Venable  said  that  she  wished 
“to  publicly  express  her  apprecia- 
tion of  their  invaluable  coopera- 
tion.’’ 


Washington 

VISITING  the  new  home  of 
Washington  Paramount  ex- 
change this  week  was  A.  C.  Benson, 
special  representative  of  the  home 
office  of  Paramount  Pictures. 

Harry  Hunter,  former  manager 
of  the  Des  Moines  exchange  of 
Famous  Players-Lasky,  and  before 
that  at  Portland,  Ore.,  is  now 
manager  of  the  Washington  branch 
of  Paramount.  He  relieved  Assist- 
and  Manager  Rothmann  of  Wash- 
ington, who  has  filled  in  since  the 
recent  resignation  of  Herbert  I. 
Krause.  * 

Phillip  Miller  of  Annapolis  was 
in  the  city  Friday  for  the  Film 
Board  of  Trade  meeting,  on  which 
he  is  an  exhibitor  representative. 

Mrs.  Bachman,  wife  of  the  mana- 
ger of  Educational,  has  been  acting 
as  temporary  secretary  for  her 
former  chief,  J.  Howard  Beaver  of 
the  A1  Lichtman  Exchange. 

Inventor  Coleman  of  Seaboard- 
Arrow'  Films  recently  returned 
from  a successful  buying  trip  in 
New'  York. 

H.  R.  Beirsdorf,  salesman  for  the 
Select  pictures  Washington  ex- 
change, after  seven  solid  successful 


ONE  by  one  Kansas  City  ex- 
changes are  deserting  the  film 
building  until  there  now  are  only 
three  exchanges  left,  Hodkinson, 
United  Artists  and  Vitagraph.  High 
rent  is  the  cause  of  the  desertion. 
The  latest  exchange  to  leave  the 
building  is  the  Richards  & Flynn 
Company,  w'hich  has  established 
quarters  at  113  West  Eighteenth 
Street,  next  door  to  “ Hollywood,” 
a unique  refreshment  stand  in  the 
heart  of  the  newly  created  film  ex- 
change colony.  William  Flynn, 
manager  of  Richards  & Flynn,  is 
planning  much  larger  quarters  than 
was  available  for  the  company  in 
the  film  building. 

The  second  session  of  the 
Kansas  City  arbitration  board  last 
week  proved  conclusively  that  the 
board  has  progressed  from  the 
theoretical  into  the  practical  stage. 
The  meeting  w:as  divided  into  two 


THE  FILM  BOARD  OF 
TRADE  of  Cleveland  has 
moved  to  its  new  offices,  205  Film 
Exchange  Bjdg.  Howard  Christ- 
man, secretary  of  the  organization, 
is  always  present  to  receive  exhib- 
itor and  exchange  complaints  alike. 
The  Film  Board  of  Trade  of 
Cleveland  is  also  helping  the  Ohio 
Convention  of  Better  Film,  which 
is  to  be  held  in  Cleveland  Friday 
and  Saturday,  October  6th  and 
7th,  donating  both  money  and  film 
service. 

Irwin  Hirsch  has  resigned  as 
manager  of  the  Cleveland  office  of 
The  American  Releasing  Company. 

“ Billie  ” Liebson,  secretary  to 
the  manager  of  American  Releas- 
ing Company,  is  in  charge  of  the 
office  until  a new  manager  is 
named,  following  the  resignation 
of  Irwin  Hirsch. 


Exchanges 

sales  weeks  on  the  road,  took  a two 
weeks  vacation  recently,  spent  at 
Atlantic  City,  from  which  he  re- 
turned early  this  week. 

Miss  Ella  White  has  been  as- 
signed as  film  inspector  for  F.  B.  O., 
following  the  recent  promotion  of 
Miss  Marie  Clarity  to  the  position 
of  bookkeeper. 

Owing  to  the  Victor  Herbert 
Week,  booking  arrangements  of 
Tom  Moore’s  Rialto  for  the  Wash- 
ington first  run  of  “ Slim  Shoul- 
ders,” the  Irene  Castle  fashion  re- 
view will  not  appear  at  the  Rialto, 
but  will  be  shown  under  the  title 
“ Dances  and  Fashions  of  1923,”  for 
one  matinee  performance  only,  Oct- 
ober 1st,  in  the  re-modeled  Poli’s. 
Mrs.  Tremaine  and  dancing  partner 
W'ill  give  their  own  dances,  accom- 
panied by  the  six  “ slim  shoulders  ” 
models,  their  own  orchestra,  stage 
settings,  costumes,  etc. 

Miss  Lillian  Crabbe  is  now  acting 
as  secretary  to  Mr.  Claflin  of  The 
Southern  Moving  Picture  Corpora- 
tion of  Washington  and  College 
Park,  Miss  White  having  resumed 
her  studies  in  Central  High  where 
she  was  a senior. 


parts,  the  exchanges  being  heard  in 
grievance  against  the  theatre  own- 
ers in  the  first  part,  while  the  exhi- 
bitors were  heard  against  the  ex- 
changes during  the  second  part. 
Each  was  thoroughly  investigated 
and  disposed  of.  The  next  meet- 
ing will  be  in  about  two  weeks. 

The  Linwood  theatre,  one  of 
Kansas  City’s  largest  suburban 
houses,  will  re-open  in  about  a week 
with  W.  O.  Lenhart  of  Iola,  Kan., 
as  the  manager.  The  house  recently 
was  acquired  by  the  Capitol  Theatre 
Enterprises,  Mr.  Lenhart  being  a 
brother  of  L.  J.  Lenhart  of  that 
organization.  The  theatre  has  just 
undergone  complete  remodeling, 
both  interior  and  exterior,  and  now 
is  one  of  the  most  modern  houses  in 
the  city. 

J.  Erwin  Dodson  has  been  ap- 
pointed serial  sales  manager  of 
Universal’s  Kansas  City  branch. 


R.  O.  Flemm,  former  booker  for 
the  Standard  Film  Service  Com- 
pany of  Cleveland,  is  now  covering 
the  Akron-Canton- Youngstown  ter- 
ritory for  the  local  Vitagraph  ex- 
change. 

R.  A.  Hardy  has  come  out  of  the 
West  to  sell  Vitagraph  pictures  in 
Toledo  and  the  surrounding  terri- 
tory. 

Maurice  Lebensburger,  manager 
of  the  Cleveland  office  of  the 
Standard  Film  Service  Company, 
has  been  spending  the  week  visit- 
ing the  exhibitors  in  the  territory. 
It  isn’t  often  that  Lebensburger  hits 
the  ties.  This  was  a profitable  trip, 
however,  for  he  closed  contracts  in 
all  the  key  cities  for  the  early  re- 
lease for  “ Rich  Men’s  Wives,”  and 
other  important  features  distrib- 
uted through  the  Standard  Film. 


Cleveland  Chips 

Dave  Adler,  former  Cleveland 
exhibitor,  now  manager  of  the  Al- 
hambra, Triangle  and  American 
theatres  in  Pittsburgh,  was  discov- 
ered making  a tour  of  the  Cleveland 
film  exchanges  this  week. 


Gene  Ochs,  manager  of  the  Allen 
theatre,  Cleveland,  since  the  house 
has  been  under  Loew  management, 
and  who  was  assistant  to  S.  Barrett 
McCormick  previously,  has  resign- 
ed to  become  manager  of  the  Circle 
theatre,  Euclid  Avenue  and  East 
105th  Street. 


Kenneth  Reid,  manager  of 
Loew’s  State  until  this  week  when 
the  house  changed  from  a picture 
policy  to  Shubert  vaudeville,  suc- 
ceeds Ochs  as  manager  of  the 
Allen. 


Thomas  Carroll,  better  known 
from  one  end  of  the  state  to  the 
other  as  “ Tommy,”  is  house  mana- 
ger of  the  State  theatre,  Cleveland. 
Carroll  was  manager  of  the 
Standard  theatre,  Cleveland,  for  the 
past  several  years  and  resigned  last 
season  to  become  manager  of  the 
Opera  house  which  was  then  show- 
ing Shubert  vaudeville.  During  the 
summer  he  has  been  managing  a 
picture  house  in  Dayton,  O. 


New  England  Brevities 

More  than  3,000  invitations  were 
issued  and  practically  all  accepted, 
for  a special  showing  of  “ Forget 
Me  Not  ” at  Loew’s  State  theatre, 
Boston,  which  was  given  Wednes- 
day morning.  Characterized  as  an 
unusual  film  and  word  of  its  suc- 
cessful eight-week  run  in  New 
York  leaking  out,  a large  house  was 
present.  Comment  was  very  en- 
thusiastic. The  object  of  the  show- 
ing was  to  gain  the  cooperation  of 
welfare  workers  and  clergy  in 
spreading  interest  in  the  picture. 
Invitations  were  issued  to  the  Bos- 
ton clergy,  welfare  workers,  and 
directors  and  managers  of  all 
orphanages  in  this  vicinity. 


Church  " movies  ” are  daily  gain- 
ing in  popularity  around  Boston. 
The  First  Congregational  Church 
has  started  a regular  season  of 
motion  pictures,  opening  Sunday 
night  of  last  week,  with  the  dra- 
matic Bible  photoplay,  “ Moses  in 
Egypt.”  It  was  well  received,  and 
its  complement,  “ Moses  in  Sinai,” 
was  shown  October  1st. 


Harry  Houdini  was  the  honor 
guest  on  October  1st  at  a dinner 
given  in  the  Dutch  Room  of  the 
Copley  Square  Hotel  by  the  Boston 
Local,  Society  of  American  Ma- 
gicians. Feted  with  Houdini  was 
his  local  manager,  “ Mystic  ” Clay- 
ton. D.  James  Gordon,  president  of 
of  the  local,  presided  and  spoke. 
Other  guests  were  Howard  Thurs- 
ton and  his  associate,  Harry  Jansen, 
and  following  the  dinner  the  two 
masters  of  legerdemain  held  a 
“ mystification  match.”  Others 
spoke  as  the  spirits  moved,  but 
when  the  party  broke  up,  all  of 
Houdini’s  art  could  not  produce  his 
hat,  and  he  went  to  the  Medford 
Broadcasting  Radio  station  in  a 
borrowed  top-piece. 


Boston  has  had  a well-loved 
visitor  this  last  week  in  the  person 


In  Kansas  City’s  Film  Center 


In  Cleveland  Exchanges 


October  14,  1922 


1901 


of  Mrs.  Mary  Carr,  star  of  Over 
the  Hill  ” and  “ Silver  Wings  She 
was  here  in  connection  with  the 
showing  of  the  latter  at  the  Park 
theatre,  and  received  royal  recep- 
tions at  all  appearances.  She  was 
widely  feted,  and  presented  the  key 
of  Boston  by  Mayor  James  M.  Cur- 
ley, and  last  Monday  noon  gave  a 
lunch  to  her  good  friends  the  scribes 
at  the  Hotel  Copley  Plaza. 

Joseph  B.  Hurl,  formerly  man- 
ager of  the  Codman  Square  theatre, 
Dorchester,  and  now  at  the  head  of 
the  Milford  Opera  House,  Milford, 
Mass.,  has  become  a benedict.  Miss 
Alice  Killeen,  of  Dorchester,  well 
known  both  in  amateur  theatricals, 
and  on  the  local  professional  stage, 
took  him  for  better  or  for  worse. 
The  romance  started  just  six 
months  ago  after  Hurl  had  panned 
Miss  Killeen’s  act  at  the  Broadway 
theatre,  South  Boston. 

Albany  Items 

Edwin  O.  Weinberg  has  been 
selected  to  manage  the  theatre 
which  is  being  erected  in  Troy 
by  the  Strand  interests,  and  which 
will  be  opened  within  the  next 
three  or  four  months. 


Florida  Flashes 

The  American  Legion  Post  of 
Clermont,  Fla.,  are  hard  at  work  re- 
hearsing a minstrel  show,  which  is 
to  be  the  opening  attraction  in  the 
new  Reliance  Theatre.  It  is  ex- 
pected that  the  Reliance  will  be 
ready  for  the  grand  opening  by  the 
first  of  November. 


One  of  the  features  of  The 
Tampa  Times  is  a daily  column 
under  the  heading  “ The  Philos- 
opher.” Phil  is  very  clever  and 
his  paragraphs  on  the  different  pic- 
tures he  sees  are  good,  clean  cut, 
constructive  criticism. 


Baltimore  Items 

Another  change  in  the  managerial 
lineup  of  the  Whitehurst  chain  of 
theatres  has  been  announced,  closely 
following  the  last  switch  in  person- 
nel of  the  five  houses  controlled 
by  these  interests.  Eugene  N. 
Daley,  only  recently  made  manager 
of  the  Century  Theatre,  will  become 
manager  of  the  New.  William  E. 
Sumpf,  of  the  New,  will  go  to  the 
Garden,  while  George  A.  McDermit 
has  severed  his  connection  with  the 
chain  as  manager  of  the  Garden. 
Louis  A.  D.  Hoff  will  remain  book- 
ing agent  for  the  entire  chain,  and 
C.  E.  Whitehurst  managing  direc- 
tor. W-  M.  Whitehurst  wdl  man- 
age the  Century. 


business  of  the  film  industry  in 
the  North. 


C.  C.  Charles,  has  just  been  made 
Nu-Art’s  Albany  representative. 
He  was  formerly  associated  with 
Vitagraph. 

The  offices  of  the  American  Re- 
leasing Corporation  moved  on 
October  1 from  676  Broadway, 
this  city,  to  the  corner  of  Broad- 
way and  Clinton  avenue. 


Virgil  N.  Lappeus,  just  appointed 
manager  of  Harmanus  Bleecker 
Hall  here,  was  tendered  a recep- 
tion one  night  this  week  by  his 
former  associates  at  Proctor’s 
Fourth  Street  theatre  in  Troy. 
Incidentally  he  was  given  a hand- 
some fishing  set.  John  Jackson  was 
master  of  ceremonies. 


H.  A.  Kelly,  who  for  the  past 
four  years  has  been  trying  to  estab- 
lish a Film  City  in  Florida,  landed 
on  the  front  page  of  the  Tampa 
papers  last  week,  with  the  story 
that  he  has  finally  completed  all  ar- 
rangements and  would  start  the 
actual  work  by  the  first  of  Decem- 
ber. 

The  Tampa  Board  of  Trade  of- 
fered to  give  to  Mr.  Kelly  750  acres 
of  land  on  Old  Tampa  Bay,  just  a 
few  miles  from  the  City  of  Tampa, 
providing  he  could  furnish  the 
wherewith  to  build  a real  Film  City 
there,  which  according  to  the  report, 
called  for  an  investment  of  not  less 
than  $2,500,000  within  five  years,  and 
in  case  he  failed  to  make  good  the 
property  would  revert  to  the  Board 
of  Trade. 

Mr.  Kelly  reported  that  he  had 
secured  the  needed  assistance  to 
start  the  work  and  a company  had 
been  incorporated  in  Maryland 
under  the  title  of  Florida  West 
Coast  Studios. 


Jack  Krause  is  now  associated 
with  Grand  and  North  over  the 
Albany  territory.  He  was  formerly 
a salesman  for  Pathe. 


The  Avon  in  Watertown,  observ- 
ing its  first  birthday  anniversary 
this  week,  used  a huge  candle,  burn- 
ing night  and  day,  in  one  of  the 
store  windows  as  advertising. 


The  new  National  theatre  in  Sid- 
ney will  be  handled  by  William 
Smalley  of  Cooperstown,  accord- 
ing to  all  reports. 


First  National  announces  the 
appointment  of  S.  E.  Feld  to  look 
after  matters  for  northern  New 
York. 


Earl  Kramer,  of  Buffalo,  formerly 
located  in  this  city,  was  in  town 
this  past  week. 


John  Angelo,  of  the  Family  thea- 
tre in  Utica,  made  a trip  to  the 
Albany  exchanges  this  week,  and 
reports  good  business. 


Myer  Schine  of  the  Glove  in 
Gloversville,  was  in  Albany  this 
week,  booking  up  pictures  for  the 
winter. 


Guy  L.  Wonders,  manager  of  the 
Rivoli  Theatre,  spent  last  week  in 
New  York  on  a business  trip.  Inci- 
dentally, Mr.  Wonders  and  his  or- 
chestral director,  Felice  S.  Iula, 
have  been  widely  congratulated  for 
the  unusually  fine  presentation 
of  Norma  Talmadge’s  “Eternal 
Flame,”  which  just  completed  a two- 
week  showing  at  the  Rivoli. 


The  Jensen-VonHerberg  circuit  a 
few  weeks  ago  sold  their  interest 
in  Bellingham,  Wash.,  theatres,  and 
are  no  longer  interested  in  that 
city,  according  to  a recent  report. 
Walton  bought  the  circuit’s  inter- 
est, and  since  then  has  joined  forces 
with  W.  S.  Quimby,  under  the  title 
of  Bellingham  Theatres,  Incor- 
porated. 

This  organization,  through  the 
several  deals,  now  operates  the 
American,  Grand  and  Liberty  thea- 
tres in  Bellingham.  The  Rialto 
theatre  has  been  dismantled  and  is 
no  longer  in  operation.  The  Ameri- 
can, following  the  deal,  was  entirely 
renovated  and  redecorated,  having 
been  closed  for  several  weeks  while 
the  repairs  were  being  made. 

Jensen-VonHerberg,  aside  from 
their  Seattle  houses,  still  maintain 
theatres  in  Tacoma,  Portland, 
Bremerton,  Wenatchee  and  other 
Pacific  Coast  cities. 


Two  trustee’s  sales  involving  mo- 
tion picture  properties  are  adver- 
tised for  this  city  in  the  near  fu- 
ture. The  first  will  be  of  the 
Broadway  Garden,  a northeastern 
section  neighborhood  house,  and  the 
second  will  be  of  the  fixtures, 
furniture  and  other  equipment  of 
the  Maryland  Theatres,  Inc.,  which 
operated  a neighborhood  house  in 
the  southern  section  of  the  city. 


Des  Moines  Close-Ups 

Walter  Davis,  manager  at  the 
Rialto  theatre,  Des  Moines,  cele- 
brated his  nineteenth  wedding  an- 
niversary recently.  A number  of 
theatrical  friends  playing  at  the 
local  theatres  at  the  time  were  pres- 
ent at  the  party  in  celebration  of 
the  event. 


Thomas  D.  Goldberg  and  Harry 
L.  Price,  of  the  Walbrock-Wizard- 
Blue  Mouse  chain,  spent  the  latter 
part  of  last  week  in  Washington 
on  exchange  business. 


Russell  Clark  of  New  York,  sales 
supervisor  for  First  National,  spent 
a day  in  Albany  this  week. 


The  Famous-Players  exchange, 
Des  Moines,  held  a farewell  ded- 
ication and  greeting  recently  when 
they  gave  a party  at  the  new  ex- 
change building  with  Miss  Hazel 
Douglas  in  charge.  Mr.  Harry 
Hunter  who  leaves  the  exchange  to 
act  as  manager  at  Washington, 
D.  C.,  was  the  honored  guest  as 
well  as  Mr.  Nichols,  formerly  a 
salesman  who  takes  his  place  at  the 
Des  Moines  exchange.  Mr.  Thomp- 
son, manager  at  Omaha,  and  Mr. 
Tardy,  chief  accountant,  were  pres- 
ent. The  exhibitors  were  repre- 
sented by  Mr.  Wright  of  Algona 
and  Mr.  Swanson  of  Emmetsburg. 
Mr.  Redick,  travelling  auditor, 
happened  to  be  in  town  and  also 
attended  the  party.  Dancing  was 
the  main  feature  of  the  evening, 
and  confetti,  balloons  and  horns 
helped  to  make  merry.  Mr.  Hunter 
was  presented  with  a green  gold 
fountain  pen  and  pencil.  Mr.  Friedl 
of  exploitation  made  the  presenta- 
tion speech  which  was  a dandy. 
Coffee,  sandwiches  and  ice  cream 
were  served.  In  the  ice  cream  was 
marked  an  exact  duplication  of  the 
Paramount  trademark. 


Complaint  over  alleged  failure  by 
some  theatres  in  Baltimore  to  have 
exits  properly  marked  and  to  carry 
out  otherwise  all  requirements  of 
safety  has  been  laid  before  Build- 
ing Inspector  Crowther  by  the  out- 
going Grand  Jury,  and  an  investi- 
gation will  be  made  by  Mr.  Crow- 
ther as  a consequence. 

Annual  inspection  of  all  theatres 
and  other  public  gathering  places  is 
carried  out  by  the  Building  Inspec- 
tor before  permits  for  them  are 
granted,  and  the  Fire  Department 
exercises  constant  supervision  dur- 
ing the  year.  In  view  of  that  fact, 
Mr.  Crowther  said,  he  inclined  to 
the  belief  that  the  rules  were  being 
generally  carried  out. 

He  will  make  the  inspections, 
however,  in  conjunction  with  the 
Fire  Department.  In  making  its  re- 
quest for  an  inspection  the  Grand 
Jury  mentioned  no  specific  instances 
of  violations  of  the  safety  code. 


L.  O.  Lukan,  Western  District 
Manager  of  Associated  First  Na- 
tional Pictures,  Inc.,  recently  re- 
turned to  this  city  for  a few  weeks 
after  a three  months  tour  spent’  in 
covering  his  district.  Lukan 
brought  highly  optimistic  reports 
of  the  general  business  conditions 
throughout  the  entire  West,  and  as- 
serts that  this  fall  will  be  a banner 
season  in  the  motion  picture  in- 
dustry. 


Manager  A1  Rosenberg  of  the  De 
Luxe  Feature  Film  Company  is 
arranging  first  run  showings  of  his 
new  pictures  in  all  the  Pacific 
Northwest  key  cities.  The  first  of 
the  A1  Lichtman  Preferred  Pic- 
tures “ Rich  Men’s  Wives  ” had  its 
initial  engagement  in  this  territory 
September  30  at  the  Coliseum  thea- 
tre. It  was  also  booked  at  the 
Liberty  theatre,  Portland,  two 
weeks  later,  and  will  be  shown  in 
the  very  near  future  in  Tacoma, 
Spokane,  Bellingham,  Aberdeen, 
Butte,  Yakima,  Walla  Walla,  Great 
Falls  and  Missoula. 

Rosenberg’s  second  picture,  a De 
Luxe  Special,  “ Flesh  and  Blood,” 
starring  Lon  Chaney  and  Noah 
Beery,  opened  at  the  Liberty  thea- 
tre in  Seattle  on  September  30.  It 
will  also  play  against  “ Rich  Men’s 
Wives  ” in  Portland,  being  booked 
for  the  Majestic  theatre  in  that 
city  on  October  14. 


The  new  series  of  Felix,  Pat  Sul- 
livan’s animated  cat  cartoon,  has 
been  booked  for  the  entire  Jensen- 
VonHerberg  circuit,  according  to  a 
recent  report.  Felix  Comedies  are 
handled  in  Seattle  and  neighboring 
territory  by  the  Greater  Features, 
Inc. 


Seattle  Slants 

Harry  Bernstein,  general  mana- 
ger of  all  Universal  exchanges  in 
Canada,  west  of,  and  including  Win- 
nipeg, was  a recent  visitor  in  this 
city,  spending  several  days  around 
the  local  theatres  and  exchanges. 

Mr.  Bernstein  was  very  enthu- 
siastic over  the  improving  condi- 
tions of  the  film  industry  in  his 
territory  and  reported  that  his  prin- 
cipal exchanges  in  Calgary,  Van- 
couver and  Winnipeg  have  seen 
increases  in  business.  A very  good 
crop  year  was  also  given  as  a fac- 
tor toward  the  improvement  in  the 


Southwestern  Paragraphs 

Sam  Parish  has  made  extensive 
repairs  and  renovations  in  his  Dixie 
Theatre  at  Huntsville,  Texas,  and 
the  house  has  reopened. 


W.  F.  Fox,  operating  in  several 
Texas  towns,  is  building  a new 
theatre  at  Kosse,  Texas. 


The  new  Majestic  Theatre  at 
Stephenville,  Texas,  has  added  an 
organ  in  anticipation  of  fall  trade. 


The  Crescent  Theatre  at  Austin, 


1902 


Motion  Picture  News 


Texas,  closed  for  repairs,  has  re- 
opened. 

The  Electric  Theatre  opened  at 
Mission,  Texas,  with  Mr.  and  Mrs. 
Richards,  managers. 


W.  F.  Slaughter  has  reopened  his 
Lyric  Theatre  at  Idabel,  Okla. 


Kohn  & Berg  have  opened  the 
Columbia,  a new  house,  at  McAllen, 
Texas. 


The  Kyle  Theatre  at  Beaumont, 
Texas,  has  reopened  with  stock  and 
pictures. 


The  Welltex  Theatre  at  Welling- 
ton, Texas,  has  reopened. 


Hancock  & Gerrard  have  pur- 
chased the  Crystal  Theatre  at  Lor- 
aine,  Texas. 


Roy  E.  Kints  has  been  appointed 
manager  of  the  Queens  Theatre  at 
McAllen,  Texas. 


R.  N.  Smith  has  been  appointed 
manager  of  the  Aldine  Theatre  at 
Robstown,  Texas. 


W.  M.  Byrd  has  accepted  posi- 
tion as  traveler  for  Consolidated 
Film  & Supply  Co.,  at  Dallas,  Texas. 


Ray  Stinnet  has  purchased  the 
National  Theatre  at  Breckenridge, 
Texas.  Consideration  reported  at 
$36,000. 


The  Orpheum  Theatre  at  Waco, 
Texas,  has  been  leased  by  Q.  R. 
Thompson  of  Fort  Worth,  Texas, 
and  he  will  reopen  it  on  Oct.  2.  Mr. 
Thompson  will  move  to  Waco  and 
give  the  theatre  his  personal  atten- 
tion. 


American  Motion  Picture  Com- 
pany, Fort  Worth,  Texas,  has  been 
incorporated.  Capital  stock,  $3,000. 
Incorporators:  F.  M.  Elliott,  W.  S. 
Stegall,  F.  V.  Kirby,  and  F.  X. 
Schulerall  of  Fort  Worth. 


H.  W.  McLaughlin,  the  manager 
of  the  Criterion  theatre  at  Okla- 
homa City,  Okla.,  has  returned  from 
a three  weeks’  vacation  spent  in 
visiting  in  New  York,  Detroit, 
Niagara  Falls,  Chicago,  Kansas 
City,  and  St.  Louis.  He  visited  the 
big  shows  while  way  back  East  and 
brought  back  quite  a few  new  ideas 
for  application  at  the  Criterion. 

Mr.  Tony  Mitchell  has  taken  over 
the  management  of  the  Broadway 
Theatre  at  Oklahoma  City,  Okla. 


Springfield  Notes 

Gtts  Kerasotas  had  “ Slim  Shoul- 
ders ” and  the  Irene  Castle  Fashion 
Review  for  the  week  of  September 
16-23.  This  was  fair  week,  and  it 
was  expected  that  big  business 
would  result.  Gus  states  that  the 
week  was  not  up  to  expectations. 
Fair  visitors  no  longer  go  to  the 
theatre,  but  spend  their  time  day  and 
night  at  the  fair  grounds.  As  far  as 
the  theatre  men  of  this  city  are  con- 
cerned the  state  fair  is  no  asset. 
Time  was  when  people  would  go  to 
see  a good  show  but  not  now.  The 
city  people  avoid  theatres  during 
fair  week,  while  the  country  folks 
stay  out  at  the  grounds  to  see  the 
big  free  attractions.  Thus  the 
theatres  play  to  about  the  smallest 


business  imaginable  when  things 
should  be  good  for  them. 


The  Yaudette  opened  September 
10.  The  new  theatre  is  decidedly 
pretty,  cosy  and  inviting.  Many 
improvements  were  made  and  pat- 
rons have  complimented  Manager 
Watts  by  the  hundreds. 


The  Yaudette  is  operated  on  a 
10c  and  20c  policy,  which  seems  to 
meet  with  the  approval  of  local 
fans.  It  is  the  cheapest  of  the 
downtown  houses,  the  Lyric,  Gaiety 
and  Princess  being  higher-priced. 


Harry  Loper  is  doing  well  at  the 
Lyric  with  Selznick,  Robertson- 
Cole  and  Vitagraph  attractions. 
The  Lyric  prices  are  15c  and  25c, 
which  includes  the  war  tax. 

Mae  Murray  in  “Fascination”  is 
the  next  big  attraction  coming  to 
the  Lyric  and  one  on  which  much 
publicity  is  being  done. 


“ Smiling  Billy”  Mason,  who  was 
once  in  pictures,  made  a personal 
appearance  at  the  Majestic  fair 
week. 


The  First  Congregational  Church 
has  started  its  picture  season 
again.  “ Fair  Play  ” was  the  last 
attraction  shown. 


The  Gaiety  has  booked  “ Remem- 
brance,” Rupert  Hughes’  new  Gold- 
wyn  picture.  Lon  Chaney  in  “ The 
Trap”  was  well  liked  at  the  Strand 
during  its  five  days  engagement. 
Mae  Murray  and  Rodolph  Valen- 
tino in  “ The  Delicious  Little 
Devil”  followed.  Valentino  is  a 
prime  favorite  here,  and  though  the 
picture  is  a repeat,  it  is  expected  to 
do  well. 


Betty  Compson  in  “ Always  the 
Woman”  and  Goldwyn’s  “The 
Dust  Flower  ” were  the  week's  at- 
tractions at  the  Yaudette,  Septem- 
ber 23-30. 


St.  Louis  Chatter 

Spyros  Skouras  had  special  mov- 
ing pictures  taken  of  members  of 
the  New  York  Yankees  and  New 
York  Giants  to  give  the  patrons  of 
the  New  Grand  Central,  West  End 
Lyric  and  Capitol  theatres,  an  inti- 
mate line-up  on  the  probable  stars 
in  the  1923  world’s  championship 
series.  He  also  included  shots  of 
George  Sisler,  champion  batsman 
of  the  American  League,  and 
Rodgers  Hornsby,  king  of  the  1922 
sluggers. 


James  Arnett,  well  known  South- 
ern Illinois  motion  picture  theatre 
man  is  the  manager  of  the  new 
Majestic  theatre,  West  Frankfort, 
111. 


O.  W.  McCutcheon  of  Charleston, 
Mo.,  has  purchased  the  Meloan 
theatre,  Sikeston,  Mo.,  from  T.  W. 
Strchline,  formerly  of  Gillespie, 
111.  The  price  paid  for  the  theatre 
has  not  been  revealed.  McCutcheon 
operated  the  American  theatre  at 
Charleston. 


G.  M.  Pedley  is  again  operating 
the  Grand  theatre,  Owensboro,  Ky. 
He  had  the  house  under  lease  for 
several  seasons.  He  has  purchased 
the  “ Prisoner  of  Zenda  ” and  other 
features  from  Charlie  Werner  of 
Metro. 


The  Liberty  theatre,  Easton,  111., 
reopened  on  October  7. 


The  Grand,  Centralia,  111.,  had  its 
1922-23  premier  on  Wednesday, 
October  3.  It  will  play  high-class 
pictures. 


Leon  de  la  Mothe,  director  gen- 
eral of  the  Mid  West  Production 
Company  will  leave  for  New  York 
city  next  week  to  engage  principals 
and  a cast  for  “ The  Eyes  of 
Mystery,”  a serial  now  in  produc- 
tion here. 


Directors  of  the  Mid  West  Pro- 
duction Company  were  guests  of  the 
St.  Louis  Junior  Chamber  of  Com- 
merce at  the  Francis  Home  last 
Thursday  evening.  Leon  de  la 
Mothe  gave  an  interesting  talk  on 
motion  picture  production,  telling 
of  the  early  days  when  he  made 
pictures  for  the  old  St.  Louis  Mov- 
ing Picture  Company  and  the 
present  day  methods.  “ Slim  ” Cole 
put  on  a few1  vaudeville  stunts.  The 
other  guests  were : Aaron  Fine- 
schreiber  and  C.  K.  Ansell,  owners 
of  the  Variety  theatre,  and  Harry 
L.  Rork  and  Barney  Fegan. 


complete  cast  for  which  includes 
Shannon  Day,  Francis  MacDonald, 
Eddie  Gribbon,  Victory  Bateman, 
James  McElhern,  Charles  Stevens, 
Ashley  Cooper,  Bert  Wheeler  and 
Fred  Kelsey. 

A large,  fully  equipped  theatre 
building  with  1,500  seats,  loges, 
boxes,  curtains  and  footlights  has 
been  built  at  the  R-C  studios  in 
Hollywood  for  filming  the  theatre 
scenes  in  Chester  Bennett’s  F.  B.  O. 
production  of  “ Thelma,”  starring 
Jane  Novak. 


With  Roach  Comedians 

Harold  Lloyd’s  next  subject  will 
be  ready  for  preview  by  next  week, 
untitled. 

“ Snub  Pollard,”  directed  by 
Charles  Parrot  has  just  finished 
a snow  picture  untitled. 

“ The  Rascals  ” unit  have  com- 
pleted another  “ kid  ” comedy,  titled 
“ The  Champeen.” 


Vitagraph  Activities 


STUDIO  BREVITIES 

( Continued  from  page  1883) 

George  Archainsbaud  is  prepar- 
ing to  film  “ The  Power  of  a Lie,” 
Hohann  Bojer’s  story,  with  a cast 
of  the  best  known  players. 

Rupert  Julian  is  also  preparing 
an  all  star  special. 

Robert  F.  Hill  is  preparing  to 
direct  a noteworthy  cast  in  a new 
chapter  play  titled  “Wolves  of 
Society.”  Lucille  Ricksen  has  been 
selected  for  a principal  role,  but 
the  star  is  not  yet  decided  upon. 

Nat  Ross  is  preparing  to  start 
work  on,  “ The  Ghost  Patrol,”  by 
Sinclair  Lewis,  scenarized  by 
Edward  T.  Low'e,  Jr.  and  Raymond 
L.  Schrock.  George  Nichols  and 
Ralph  Graves  have  been  engaged 
for  parts. 

“ The  Kidnappers,”  one  of  the 
“ Scarlet  Car  ” stories  by  Richard 
Harding  Davis  is  being  made  with 
Herbert  Rawlinson  as  star,  under 
the  direction  of  Stuart  Paton. 
Claire  Adams  is  the  leading  woman. 

“ The  Summons,”  a story  by 
George  Patullo,  which  Universal 
bought  for  Frank  Mayo’s  use,  is 
under  production  with  William 
Worthington  handling  the  mega- 
phone. 


R-C  Production  Notes 

“ Fighting  Blood,”  is  the  first 
of  a series  of  two  reelers  which 
have  been  started,  from  H.  C. 
Witwer’s  stories  in  Collier’s  Weekly. 
Mai  St.  Clair  is  directing.  George 
O’Hara  and  Clara  Horton  are  the 
leads. 

A partial  cast  for  Ethel  Clay- 
ton's “ The  Remittance  Woman,” 
from  a continuity  by  Carrol  War- 
ren, includes  Rockliffe  Fellowes, 
lead;  Mario  Carillo,  Tom  Wilson. 
Tames  B.  Leong,  Etta  Lee,  Edward 
Kimball.  Wesley  Ruggles  is  direct- 
ing. 

Emory  Johnson  is  editing  “ The 
Third  Alarm.” 

Harry  Carey  has  completed  “ The 
One  Man.” 

Johnny  Walker  Company  is  fin- 
ishing “ Captain  Fly  By  Night,”  the 


Larry  Semon’s  next  comedy  is 
laid  in  Mexico,  and  will  be  titled 
“ The  Gringo.”  In  this  Semon 
plays  the  role  of  a revenue  officer. 

David  Smith  is  producing  a play- 
titled  “ Ninety  and  Nine.” 


Around  Metro  Studios 

Sawyer-Lubin  will  make  “Your 
Friend  and  Mine,”  adaptation  by 
Winifred  Dunn  from  the  Willard 
Mack  vaudeville  sketch  “ The  Rat.” 
Clarence  Badger  will  direct. 

Hunt  Stromberg  is  casting  the 
next  “ Bull  Montana  ” comedy 
“ Glad  Rags.”  Tom  Gallery,  Otis 
Harlan,  Marion  Harlan,  Marbyn 
Leroys  and  Thomas  O’Brien  have 
been  engaged  with  the  lead  still  to 
be  selected.  Hugh  Fayr  is  director. 

Fred  Niblo  has  selected  all  but 
two  leads  for  “ The  Famous  Mrs. 
Fair.”  the  east  at  this  writing  in- 
cluding Marguerite  DeLaMotte, 
Cullen  Landis,  Myrtle  Stedman, 
Huntley  Gordon  and  Ward  Crane, 
the  latter  two  traveling  from  New 
York  for  the  engagement. 


Three  San  Diego  Houses 
Join  in  Merger 

Announcement  was  made  Sept. 
19th  by  W.  W.  Whitson,  for  several 
y-ears  the  owner  of  the  Plaza,  Calif- 
ornia and  Kinema  Theatres  in 
San  Diego,  Cal.,  that  a deal  had 
been  consummated  whereby  these 
three  houses  have  joined  the  West 
Coast  Theatres,  Inc.,  with  head- 
quarters in  Los  Angeles.  The  Plaza 
has  long  been  one  of  the  best  first- 
run  houses  in  San  Diego,  and  the 
California  and  Kinema  are  both 
popular  amusement  places  as  well. 
Mr.  Whitson  states  that  no  changes 
in  the  local  management  of  the  three 
houses  are  contemplated  as  a result 
of  the  merger.  The  bookings,  how- 
ever, will  be  made  through  Dave 
Bershon,  the  booking  manager  for 
the  entire  chain  of  theatres  included 
in  the  corporation.  Harry'  C. 
Arthur,  Jr.  is  the  general  manager 
of  the  West  Coast  Theatres,  Inc. 


1903 


Jackie  Coogan  and  scenes  from  his  forthcoming  production  “ Oliver  Twist,”  for  release  via  First  National. 


"Oliver  Twist 


Role 


By  Richard  Rowland 

THE  exhibitor  booking-  Jackie  Coogan’s 
production  of  Charles  Dickens’  “ Oliver 
Twist  ” is  indeed  in  for  a rare  treat 
and  a record  in  his  box  office  coffers.  I do 
not  know  of  a combination  presenting  greater 
possibilities  than  this  new  Coogan  offering. 

The  name  of  Charles  Dickens  has  been  a 
household  word  for  nearly  a century.  His 
“ Oliver  Twist  ” is  perchance  the  greatest  of 
all  his  stories.  It  is  known  throughout  the 
world  and  loved  by  all  who  have  read  it.  The 
name  of  Jackie  Coogan  immediately  places 
a stamp  of  dignity  and  great  worth  when 
linked  with  this  Dickens  volume,  and  it  is  my 
sincere  opinion  that  this  rare  combination  of 
child  genius  and  Charles  Dickens  will  set  out 
to  make  new  history  in  the  box  office — new 
comment  in  the  columns  of  our  papers  and 


new  friends  for  every  exhibitor  in  every  part 
of  the  world. 

I feel  highly  honored  that  Associated  First 
National  will  fly  the  Jackie  Coogan  “ Oliver 
Twist  ” banner,  not  only  for  American  distri- 
bution but  for  the  entire  world.  It  is  picture 
presentations  such  as  this  new  Coogan  pro- 
duction that  the  world  needs  more  of,  and  let 
us  hope  that  little  Jackie  Coogan  will  not 
stop  with  “ Oliver  Twist,”  but  that  he  will 
continue  to  give  the  world  more  refreshing, 
dignified  and  super-products  such  as  this 
masterpiece. 

No  exhibitor  will  make  a mistake  in  booking 
“ Oliver  Twist.”  No  exhibitor  will  make  an 
error  in  getting  behind  this  production  with 
every  ounce  of  energy  possible.  No  exhibitor 
can  afford  to  let  “ Oliver  Twist  ” slip  from  his 
grasp,  for  “ Oliver  Twist  ” is  going  to  estab- 
lish something  different  in  the  silent  drama. 
This  picture  is  going  to  go  down  on  record 


as  an  immortal  masterpiece.  It  is  going  to 
raise  the  dignity  of  the  screen,  and  it  is  going 
to  bring  new  faces  to  every  box  office  from 
which  a ticket  may  be  j^urchased  to  see  it. 

It  would  be  difficult  to  find  another  picture 
that  offers  more  human  interest  angles  than 
does  this  Dickens  classic.  Every  human  appeal 
is  to  be  found  in  the  eight  reels  that  contain 
this  beautiful  story.  Within  these  reels  little 
Jackie  Coogan  runs  the  gamut  of  human  emo- 
tion, and  those  that  are  seen  in  the  support 
of  this  remarkable  little  star  have  been 
selected  from  the  finest  artists  in  the  cinema 
world.  I know  of  no  better  director  for  a 
story  like  “ Oliver  Twist  ” than  Frank  Lloyd, 
who  has  given  the  world  this  screen  version. 
Summed  up  in  the  final  consensus,  I think  that 
“ Oliver  Twist  ” presents  the  rarest  combina- 
tion for  a successful  record  making  produc- 
tion yet  offered  the  screen. 


Frank  Lloyd  tli 

WHEN  “ Oliver  Twist  ” was  definitely 
decided  upon  as  Jackie  Coogan’s 
next  film  production,  the  subject  of 
a director  capable  of  presenting  this  immortal 
masterpiece  on  the  silver  sheet  was  a much 
discussed  one. 

Finally  a selection  was  made.  Frank  Lloyd 
was  the  man  to  whom  the  Jackie  Coogan  Pro- 
ductions entrusted  the  making  of  “ Oliver 
Twist.”  Lloyd  was  selected  primarily  be- 
cause he  is  recognized  by  all  picture  goers 
as  one  of  the  greatest  directors  in  the  industry. 
Another  quality  that  rendered  Lloyd  the 
logical  man  for  this  task  was  his  love  for  and 
knowledge  of  children. 

Mr.  Lloyd,  who  is  himself  a father,  knows 
how  to  get  along  with  juvenile  folk  and  to 
make  them  love  him  heartily  and  without  re- 
straint. But  the  final  fact  that  rendered  Mr. 
Lloyd  the  inevitable  choice  for  the  difficult 
“ role  ” of  directing  the  great  picture  was  his 
knowledge  of  the  London,  not  only  of  the 
present  day  but  of  the  time  of  Charles 
Dickens. 


e Director  of 


Jackie  Coogan  listening  attentively  to  his  director, 
Frank  Lloyd,  go  over  some  important  scenes  in 
“ Oliver  Twist.” 


"Oliver  Twist” 

Having  been  raised  in  London,  Mr.  Lloyd 
early  became  a Dickens  enthusiast.  The 
squalor  of  Field  Lane  he  knows  about  for  he 
has  stood  on  the  very  stones  of  the  evil  dis- 
trict and  looked  on  the  very  buildings  and 
stores  described  by  Dickens.  He  has,  many 
and  many  a time,  walked  in  spirit  with  the 
immortal  Dickens  through  the  London  that 
Dickens  described  and  glimpsed  suggestions 
of  the  evils  which  the  great  author  did  much 
to  reduce  and  destroy  through  the  vigor  of 
his  marvelous  and  living  prose. 

London  Bridge,  which  will  be  shown  in  the 
forthcoming  Coogan  production,  is  actually 
and  accurately  revealed,  swathed  in  its 
familiar  fog;  the  Thames  was  the  scene  of 
Lloyd’s  boyish  adventures,  and  into  the  resi- 
dential section  of  Dickens  the  imagination 
of  Director  Frank  Lloyd  found  it  easy  to 
retrace  its  way,  for  in  one  of  them  he  lived, 
and  in  all  of  them  he  knew  his  way. 

Thus,  in  its  physical  phases  as  well  as  in 
its  dramatic,  humorous  and  tragic  aspects  the 
London  revealed  in  the  picture  of  which 
Jackie  Coogan  is  star,  is  the  London  of 
actuality — the  London  of  Charles  Dickens. 


Three  scenes  from  “ Oliver  Twist,'’  starring  Jackie  Coogan,  a First  National  attraction. 


Set  for  New  York  Strand 


Big  Premiere 

LIVER  TWIST”  will  not  only  sail 
Ml  through  Associated  First  National 
Pictures  channels  but  instead  of  en- 
tering a legitimate  theatre  on  Broadway  the 
production  will  enter  an  engagement  at  the 
Mark  Strand  theatre  commencing  Oc- 
tober 29th. 

It  was  Sol  Lesser’s  intention  of  placing  the 
Dickens  film  starring  Jackie  Coogan  in  a 
Broadway  theatre  for  a run,  but  with  the 
signing  of  contracts  with  First  National  for 
the  world  distribution,  it  was  Lesser’s  theory 
that  the  production  should  play  a motion  pic- 
ture theatre  instead. 

That  Jackie’s  super-feature  will  make  new 
box  office  records  at  the  Strand  is  expected, 
and  all  along  Broadway  talk  is  rife  to  the 
effect  that  this  Dickens  masterpiece  will  make 
a decided  clean-up  insofar  as  picture  box 
office  receipts  are  concerned. 

It  is  expected  that  “ Oliver  Twist  ” will 


take  a run  at  the  Strand  and  a big  exploita- 
tion campaign  is  already  being  planned  by 
both  the  Coogan  representatives  and  those  in 
the  Strand  and  First  National  offices.  Those 
whose  pleasure  it  has  been  to  see  a screening 
of  “ Oliver  Twist  ” claim  it  to  be  a decided 
hit  and  a great  asset  to  the  silent  drama  of 
today. 

Editorial  writers  and  magazine  representa- 
tives have  constantly  asked  for  showings  of 
the  production,  feeling  it  to  be  a worthy 
subject  for  their  columns. 

The  national  release  date  for  “ Oliver 
Twist  ” will  be  late  in  October  or  early  in 
November,  but  many  first  run  exhibitors  are 
anxious  to  book  the  picture  for  early  dates. 

Although  the  Coogan  offering  has  been  wit- 
nessed by  but  few  people  since  Lesser  arrived 
with  the  print,  word  has  been  passed  around 
film  row  that  Jackie  Coogan  has  given  the 
world  a new  masterpiece  to  talk  about.  Insti- 


tutions such  as  Dickens  Clubs,  Colleges.  Be 
ter  Films  Leagues  and  Welfare  organization 
are  all  anxious  to  witness  the  picture  and  su 
inquiring  about  release  dates  of  the  subjec 
With  these  inquiries,  it  is  reasonable  to  fe 
that  little  Jackie  Coogan  is  in  for  a period  ( 
great  popularity  and  praise — even  surpassin 
that  which  has  been  his  since  his  initial  enti 
in  the  silent  drama  with  Charles  Chapli 
some  three  years  since. 

“ Oliver  Twist  ” will  have  a showing  in  tl 
West  immediately  and  equally  importar 
arrangements  and  preparations  are  bein 
made  in  Los  Angeles  as  in  New  York  for  tb 
exhibition  of  the  production. 

Several  editors  of  national  magazines  hav 
already  used  “ Oliver  Twist  ” as  presented  b 
Jackie  Coogan  as  editorial  material,  claimin 
that  the  motion  picture  would  be  elevated  a 
a fast  pace  with  more  offerings  such  as  thi 
Dickens  classic. 


Why  "Oliver  Twist  Goes  via 


SOL  LESSER  on  the  eve  of  his  departure 
for  Los  Angeles  gives  out  a statement 
in  which  is  explained  the  reason  Jackie 
Coogan’s  production  of  “ Oliver  Twist  ” is  to 
be  distributed  for  the  world  by  Associated 
First  National  Pictures,  Inc. 

“ The  production,”  says  Lesser,  “ cost  four 
or  five  times  more  than  the  usual  amount  we 
spend  on  Jackie’s  pictures.  From  its  incip- 
iency,  both  Mr.  Coogan  and  I felt  that  we 
should  obtain  advanced  admission  charges 
and  consequently  the  road-showing  of  the  pic- 
ture presented  itself  and  work  was  proceeded 
with  along  that  line. 

“ After  arriving  in  New  York  and  consult- 
ing with  executives  of  First  National  Pictures, 
the  exhibitor’s  standpoint  was  brought  up  and 
as  presented  to  me  by  First  National  I could 
hardly  carry  out  the  initial  idea  of  the  road 
showing  of  the  picture. 

“ I realized  that  exhibitors  had  played  all 
of  Jackie  Coogan’s  past  pictures  and  felt  that 
no  picture  should  be  excluded  from  their 
screens  even  in  view  of  the  fact  ‘ Oliver  Twist  ’ 
was  a much  bigger  production  than  any  they 


First  Nationaj 

had  so  far  received  from  the  Jackie  Coogai 
Productions. 

“ Briefly,  I saw  the  angle  from  the  exhib 
itor’s  standpoint  and  immediately  altered  al 
plans  of  road  showing.  Prevailing  on  thos 
with  whom  I am  associated  in  the  West  Coas 
Theatres,  Inc.,  organization,  it  was  not  Ion 
beforfe  they,  too,  realized  the  justice  of  givins 
the  exhibitors  playing  former  Coogan  picture 
the  Dickens  offering. 

“ At  this  time  I wish  to  congratulate  Adolpl 
Ramish  and  A.  L.  and  M.  Gore  for  beinj 
so  liberal  minded  in  this  transaction,  and  w 
all  anticipate  the  greatest  results  from  this 
Jackie’s  biggest  production.  I am  sure  tha 
First  National  will  leave  no  stone  untume< 
in  the  endeavor  to  establish  a record  botl 
from  the  distribution  end  and  from  the  bo: 
offices  of  the  exhibitors  throughout  the  conn 
try  who  are  to  present  this  masterpiece.” 

Mr.  Lesser  and  A.  L.  Gore  left  New  Yorl 
this  week  and  will  stop  over  in  Chicago  t( 
attend  the  executive  meeting  of  First  National 
Immediately  afterward  they  will  go  straigh’ 
to  Los  Angeles.  They  have  been  away  fron 
their  West  Coast  offices  for  four  weeks. 


Who  does  death -defying  deeds  that 


bar  him  as  a life  insurance  risk? 
Who  flirts  with  destruction? 

Who  leaps  from  a flying  Airplane 
to  a speeding  express  train  ? 

Who  fights  alligators  and  sharks 
with  his  bare  hands? 

Who  does  a thousand  incredible 
things  ? 


"L 


Cominp*  Soon 


Announcing  the  inimitable 


in  two  comedies 
A Ropin'Fool’  (Two  Parts) 
and  Fruits  of  Faith'  (Three  Parts) 


Broadway  and  Main  Street 
know  Will  Rogers  equally 
well. 

Tne  same,  clean.  Fresh  - 
original  humor  that  makes 
Broadway  audiences  roar- 
makes  Main  Street  audiences 
howl. 

He  is  the  star  and  his  --- 
pictures  the  pictures  For- 
the  whole  family  to  see. 


Pafhecomedy 




TRAOi 


MARK 


October  14,  1922 


1907 


THE  BIGGEST  AND  TIMELIEST  SCOOP 
IN  NEWS  REEL  HISTORY! 

PATHE  NEWS 

announces  in  issue  No.  79,  now  showing, 
tremendously  vivid  pictures  by  a staff 
cameraman  of  the 

BURNING  OF  SMYRNA 

and  its 

CAPTURE  BY  THE  TURKS 


HOW  IT  WAS  DONE,  AS  TOLD  BY  CABLEGRAMS 


July  30.  Ercole,  Vienna.  Leave  for  Constantinople 
immediately.  Cover  Turkish-Greek  advance.  Situ- 
ation looks  serious.  Cohen. 

July  31.  Cohen.  Leaving  for  Constantinople  today. 
Ercole. 

Aug.  3.  Ercole,  Constantinople.  Follow  Turkish 
National  army  advance.  Cohen. 

Aug.  7.  Ercole.  Watch  Greek  advance  Smyrna. 
Clash  seems  imminent.  Cohen. 


FIRST,  AS  ALWAYS,  WITH 


Sept.  3.  Ercole,  Smyrna.  Cover  Greek  retreat.  Cohen. 

Sept.  1 3.  Ercole,  Smyrna.  Rush  all  pictures  Smyrna 
fire.  Cohen. 

Sept.  13.  Sozio,  Rome.  Leave  immediately  Smyrna. 
Relieve  Ercole  bringing  first  films  fire. 

Sept.  21.  (Date  line  Rome)  Cohen.  Shipping  Satur- 
day Smyrna.  Covered  exclusively.  Smyrna  burning 
900  feet.  Ercole. 


THE  FIRST  PAGE  NEWS! 


We  know  our  customers  join  us  in  congratulating  the 
Pathe  News  staff  on  their  remarkable  accomplishment. 

Pathe  Exchange,  Inc. 


1908 


Motion  Picture  N \ 


COMEDIES—  EDUCATIONALS  — SCENI  (fel 


Short  Subjects  and  Serial: 


ITEMS  CONCERNING  N E IV  PR0DUCTI01 


RochesterPressAcclaims 
Eastman  Subject 


IN  the  Democrat  and 
Chronicle  of  Rochester,  N. 
Y.,  issue  of  September  28, 
that  newspaper  devoted  con- 
siderable space  to  the  descrip- 
tion of  the  success  of  “A  Trip 
Through  Filmland,”  a short 
subject  acquainting  spectators 
with  methods  employed  in  the 
manufacture  of  film.  The  pub- 
lication stated  that  the  num- 
ber of  bookings  on  the  local 
subject  included  nine  hundred 
theatres  in  United  States  and 
estimated  that  over  a million 
people  had  se£n  the  celluloid 
description  of  film  making. 

Said  the  newspaper:  “It  had 
its  first  public  showing  at  the 
Rialto  Theatre,  New  York,  in 
December  last,”  and  contin- 
ued enumerating  the  different 
cities  in  which  the  subject. had 
been  shown. 


Frankie  Lee  Begins  on 
First  Comedy 


Frankie  Lee,  who  will  be  seen  in 
a series  of  comedies  which  will 
identify  him  as  “ The  American 
Boy,”  began  work  this  week  on  the 
first  of  the  two  reelers.  “ Last 
Night  When  You  Kissed  Blanche 
Thompson,”  a story  by  Bess  Al- 
drich which  appeared  in  the  Amer- 
ican Magazine,  will  serve  as  the 
first  vehicle  for  the  juvenile  star 
and  it  is  declared  by  Messrs.  Beck- 
er and  Bricker  that  they  purpose  to 
furnish  him  with  stories  purchased 
in  a market  where  the  stamp  of 
public  approval  has  already  indi- 
cated them  as  eligible  material.  In 
addition  they  plan  to  provide  the 
best  screen  talent  obtainable  for  the 
supporting  cast.  The  release  of 
Frankie’s  first  picture  will  be  an- 
nounced later. 


F.B.O.  Warns  Against  Plagansm 

H.  C.  Witwer’s  “ Fighting  Blood  ” 

Stories  are  to  be  Fully  Protected 


FILM  Booking  Offices  of  Ameri- 
ca has  issued  a warning  to  all 
producers  and  distributors  concern- 
ing the  series  of  “ Fighting  Blood  ” 
stories  which  will  be  produced  as  a 
series  of  two  reel  subjects  at  the 
R-C  Studios  for  F.  B.  O.  release. 
The  exclusive  motion  picture  rights 
to  these  stories  by  H.  C.  Witwer, 
author  of  the  “ Leather  Pushers  ” 
stories  were  purchased  recently  by 
P.  A.  Powers,  managing  director 
for  F.  B.  O.  and  production  will 
start  at  an  early  date. 

The  “ Fighting  Blood  ” stories, 
each  one  of  which  is  complete  in 
itself,  are  now  running  in  Collier’s 
magazine,  which  to  date  has  pub- 
lished seven  at  two  weeks  inter- 
vals. 

“ We  know  full  well,”  stated  Mr. 
J.  I.  Schnitzer,  vice-president  of 


F.  B.  O.  “ that  we  have  the  best 
work  of  one  of  the  country’s  most 
popular  authors  in  our  possession, 
and  we  do  not  intend  that  any  com- 
pany shall  receive  the  benefits  on 
our  investment.  It  seems  to  be  the 
rule  that  no  producer  can  announce 
contemplated  production  of  any 
good  story  or  series  of  stories  with- 
out being  forced  to  fight  those  un- 
srrupulous  picture-makers  who  seek 
to  make  a livelihood  by  infringing 
upon  the  investments  of  others. 
‘ Fighting  Bloody  ’ stories  cannot  be 
easily  plag?rized  and  it  is  our  in- 
tention to  fully  protect  our  rights 
in  this  matter  by  the  full  power  of 
law.  We  expect  to  be  able  to  an- 
nounce in  a short  time  the  full  cast 
of  the  first  picture,  which  will  go 
into  production  immediately.” 


New  Comedy  Senes  Under  Way 


C.  C.  Burr  Announces  Release 
Date  Through  Hodkinson 


THE  first  of  the  “All  Star  Come- 
dies,” featuring  Ray  McKee, 
Charlie  Murray  and  Mary  Ander- 
son, produced  by  C.  C.  Burr,  Presi- 
dent of  the  Mastodon  Films,  Inc., 
has  been  delivered  to  the  W W. 
Hodkinson  Corporation  for  releas-’ 
under  the  title  of  “ Faint  Heart.” 
This  is  the  initial  offering  of  a 
series  of  twelve  two-reelers  for 
which  Hodkinson  has  contracted, 
each  of  which  to  feature  the  same 
cast,  and  for  delivery  at  the  rate 
of  one  per  month. 


Costume  Production  for 
Bobby  Vernon 


Pathe  s October  Program  Ready 

Include  “The  Old 
‘Rough  Going” 


A1  Christy  has  started  filming  a 
comedy  costume  play  with  a Euro- 
pean mythical  kingdom  the  major 
setting.  This  according  to  the 
producer,  is  the  biggest  undertaking 
of  his  career  in  two  reelers,  and 
will  be  called  “ Choose  Your 
Weapons,”  featuring  Bobby  Ver- 


Christie  has  done  the  costume 
play  in  comedy  before,  but  the 
character  list,  the  chart  of  sets  and 
costumes  for  this  one  indicate  it 
will  surpass  any  previous  efforts. 

Supporting  the  comedian  in  the 
new  comedy  will  be  Charlotte 
Stevens,  Lincoln  Plumer,  Earl 
Rodney  and  Victor  Rodman. 


Ten  Two  Reelers 
Sea  Dog”  and 

THE  Pathe  program  for  release 
on  October  15  includes  in  ad- 
dition to  News  numbers,  two  com- 
edies, namely  “ The  Old  Sea  Dog,” 
starring  “ Snub  ” Pollard  and 
“ Rough  Ridin’,”  .with  Leo 
Maloney. 

“ The  Old  Sea  Dog,”  second  re- 
lease in  which  “ Snub  ” Pollard  ap- 
pears as  the  star,  is  described  as 
presenting  the  comedian  in  compact 
action,  supported  by  comic  incident 
showing  him  off  to  best  advantage. 

In  the  “ western  ” called  “ Rough 
Going,”  Leo  Maloney  is  a strug- 
gling young  rancher  in  love  with 
the  daughter  of  a cattle  king  neigh- 
bor. 

“ One  Day  to  Go,”  the  fourteenth 


Important  Bookings 
Educational  Relea: 


SID  GRAUMAN  receni 
contracted  for  the  n 
fall  series  of  Educatior 
Christie  Comedies  for 
theatre  in  Los  Angeles,  f 
lowing  the  screening  of  t 
first  two  pictures  of  the  o 
put.  The  first  subject  to 
shown  will  be  “ That  Son 
a Sheik.” 


Heretofore  short  subj< 
showings  for  Grauman’s  ha 
been  on  a spot  booking  ba: 
only,  this  being  the  exhib 
or’s  first  venture  in  contra 
ing  for  an  entire  series 
short  subjects. 

Another  of  Educationa 
fall  offerings  includes  a boo 
ing  of  eighty-seven  days 
the  Loew  circuit.  Schedule 
for  New  York  and  vicinity  a 
“ The  Tiger  of  San  Pedro”  ai 
“ The  Red  Headed  League 
two  of  the  latest  in  the  A 
ventures  of  Sherlock  Holm 
series,  covering  a period  of  c 
most  three  months. 


With  Charles  Murray,  veteran 
Mack  Sennett  comedian  in  the  role 
of  an  irate  father,  Mary  Ander- 
son, popular  as  an  ingenue,  the 
sought  after  daughter  and  Ray- 
mond McKee  the  ardent  suitor  in 
the  three  principal  roles,  there  is 
ample  room  to  expect  many  mirth- 
producing  happenings,  which  pro- 
ducer Burr  and  Director  LaCava 
planned  to  offer  followers  of  come- 
dv.  The  release  date  for  “ Faint 
Heart  ” is  scheduled  for  not  later 
than  October  28. 


“ Makin’  Movie 
Praised  by  Critic 


In  a recent  number  of  “ L 
Robert  E.  Sherwood,  critic 
screen  plays  for  that  publical 
praised  the  Pathe  two  re 
“ Makin’  Movies,”  starring  Joh 
Jones.  Among  other  remarks, 
Sherwood  said : 


“ Those  who  saw  and  enjoye 
two-reel  picture  entitled  ‘ Su 
and  Demand  ’ will  not  want  to 
‘ Makin’  Movies,’  which  is 
formed  by  the  same  youthful 
and  is  superior  to  its  predece 
in  every  way.  * * It  cont; 

some  excellent  pictures  of  a sti 
in  operation,  and  is  not  abov 
touch  of  satire  here  and  there. 


episode  of  “ The  Timber  Queen,” 
Ruth  Roland  serial,  is  described  as 
one  of  the  most  daring  of  the  two 
reel  parts  shown  to  date. 

The  Hal  Roach  Comedy,  “ Out 
on  Bail  ” with  Paul  Parrott  is  a 
one  reeler  in  which  the  hero  en- 
counters the  job  of  “ cleaning  up 
the  district.” 

“Two  of  a Trade”  is  the  Aesop 
Fable  ready  for  this  program, 
which  includes  the  submarine  ad- 
ventures of  “Tom  Cat,”  the  cartoon 
hero. 

In  addition,  “ Chop  Suey  and 
Co.,”  a Harold  Lloyd  re-issue, 
shows  the  comedian  as  a mild 
mannered  “cop”  in  Chinatown. 


New  “Plum  Center 
Ready  for  Release 


“ Pop  Tuttle's  Clever  Catch 
which  Dan  Mason  makes  his  sec 
appearance  as  the  rustic  hero 
Plum  Center  comedies,  is  the 
rent  F.  B.  O.  comedy  release. 
Tuttle”  shows  in  this  picture 
slick  way  to  capture  a hold-up 
and  the  result,  it  is  stated,  is  upre 
iously  funny.  Mason  is  again  J 
ported  by  Wilna  Hervey  as 
“ Great  Dane,”  who  will  be  rem 
bered  as  the  “ Katinka  ” of 
“ Toonerville  Trolley”  series 
which  Mason  starred.  Robert  E 
directed. 


1909 


t o b e r 14,  1922 


/ 


Ex  Ready  to  Release 

ISix  Educational  s 

/p\HE  first  six  of  the  Fox 
series  of  Educational  En- 
• t tertainments  are  ready 
r release.  More  are  in 
ocess  of  preparation.  These 
ay  be  booked  singly  or  in  a 
oup  via  Fox  Exchanges. 

"j  f The  b ox  organization  aim 
1 gam  for  the  exnibitor,  the 
^operation  of  educators, 
imsters,  welfare  workers 


A 


id  parent  teacher  associa- 
ins,  in  exploiting  these  short 
itertainments.  Already 
lown  at  the  Strand  Theatre, 
lew  York,  the  first  subject 
as  indicated  its  influence  in 
aining  favor,  according  to  re- 
orts  trom  Fox  officials,  who 
:port  application  for  con- 
-acts  verify  the  belief  that 
ir  sighted  exhibitors,  preceiv- 
lg  the  value  of  this  type  of 
lm,  are  eager  to  make  use 
f it. 


jw  York  Strand  Books 
Fox  Comedies 

'OSEPH  PLUNKETT,  manag 
ing  director  of  the  Mark-Strand 
itre,  New  York,  this  week  at- 
led  his  signature  to  a contract 
ft  cli  will  bring  about  the  intro- 
tion  of  Lupino  Lane  in  his  first 
farce,  " 1 he  Reporter,” 
faugh  the  channel  of  the  national- 
s' ,known  amusement  house.  The 
1 tract  also  calls  for  the  premier 
the  two  following  Lupino  Lane 
11  ledies,  both  of  which  have  been 
c npleted  and  are  scheduled  for 
ease  to  exhibitors  at  intervals  of 
jtr  months  apart. 

[Vhile  no  definite  starting  date 
■ “ The  Reporter  ” is  as  yet  avail- 
!e,  it  is  known  that  Mr.  Plunkett 
planning  to  show  it  shortly  as 
: of  the  important  attractions  of 
Vlark-Strand  program. 

•’re-view  screenings  of  “ The  Rc- 
irter,”  it  is  asserted,  have  revealed 
comedy  which  is  sure  to  rank 
pino  Lane  among  the  few 
iiuinely-good  comedians  of  the 
een.  An  accomplished  dancer, 
■obat,  mimic,  pantomimist,  athlete 
ind  actor  all  in  one,  Lane,  it  is 
fimed,  furnished  a hearty  laugh 
I.  every  foot  of  film. 


Comedy  Described  as 
“Family  Film” 

‘ Let  ’Er  Run,”  the  third  of  the 
'vv  series  of  Educational-Christie 
medies,  featuring  Dorothy  De- 
ire,  is  recommended  as  a “family 
n ” in  the  current  bulletin  of  the 
iitional  Motion  Picture  League. 

‘ Let  ’Er  Run”  has  just  been  re- 
ised  by  Educational.  It  shows 
ss  Devore  in  the  role  of  a jockey, 
d also  marks  the  introduction  to 

1 ristie  Comedies  of  George 
jewart,  brother  of  Anita  Stewart. 

ew  “Holmes”  Subject 
Ready  for  Release 

‘ The  Solitary  Cyclist  ” will  be 

2 eleventh  release  in  the  Educa- 
nal  series  on  “ The  Adventures 
| Sherlock  Holmes,”  from  the 
>ries  by  Sir  Arthur  Conan  Doyle. 

1 features  Eille  Norwood  as  the 
aster  detective. 


News  Reel  Shows  Frisco  Fire 


Universal  Mirror  Nc 
Inhabitants  During 

UNIVERSAL  announces  the 
early  release  of  the  second  in- 
stallment of  International  News 
Reel  Corporation’s  feature  reels 
showing  events  of  two  decades  ago. 
Mirror  No.  2,  is  a cinematographic 
record  of  the  great  San  Francisco 
Fire,  in  April,  1906,  in  which  hun- 
dreds of  persons  perished,  200,000 
were  made  homeless  and  almost  the 
entire  city  was  devastated. 

The  Mirror,  in  showing  the  fire 
scenes,  collated  from  many  sources, 
also  shows  San  Francisco  as  it  is 
today,  a Phoenix  which  has  arisen 
from  the  ashes  of  the  1906  holo- 
caust. 

“ To  the  motion  picture,  we  owe 
a remarkable  historical  record,  prov- 
ing to  future  generations  the  aston- 
ishing ability  of  the  American  spirit 


. 2 Depicts  Plight  of 
Great  Holocaust 

to  rebound  from  a disaster  which 
might  well  have  wiped  from  the 
map  a city  peopled  with  citizens  of 
less  courage  and  will,”  says  R.  V. 
Anderson  of  the  International  News 
Reel  Corporation,  discussing  The 
Mirror  No.  2. 

“ The  scenes  in  this  news  feature 
.show  that  desolation  as  complete  as 
the  ruin  wrought  by  the  Hun  on  de- 
fenseless Belgium  was  visited  on 
San  Francisco. 

“ Besides  the  fire,  are  shown  the 
scenes  of  chaos  amid  the  debris 
strewn  streets,  and  the  dynamiting 
of  the  various  structures  in  a 
frenzied  effort  to  halt  the  confla- 
gration.” 

Universal  is  getting  out  special  ac- 
cessories with  The  Mirror,  includ- 
ing exploitation  material. 


“Man  vs.  Beast”  Out  in  October 

Educational  Announces  Two  Reel 
Thriller  for  Last  of  Month 


WITH  no  other  motive  than  to 
reveal  to  the  world  the  wild 
animals  of  the  jungle  in  their  native 
haunts,  Louis  Shuman,  scientist,  ex- 
plorer and  sportsman,  personally 
equipped  an  expedition  and  led  it 
into  the  heart  of  Africa.  What  is 
believed  to  be  a remarkable  motion 
picture,  announced  by  Educational 
for  release  late  in  October,  is  the 
result  of  Shuman’s  adventure, 
which  is  said  to  embrace  a number 
of  thrilling  close-ups  of  conflicts  be- 
tween men  and  vicious  wild  beasts 
of  Africa. 

The  expedition  made  its  head- 
quarters at  a hotel  on  the  East  Afri- 
can coast.  More  than  150  natives 
were  engaged  as  gun  bearers,  tent 
boys,  etc.,  while  fearless  cameramen 
accompanied  the  expedition,  ready 
to  set  up  a camera  in  the  face  of 
threatening  attacks  which  were  not 


infrequent  during  their  two  years 
in  the  wilds. 

A large  amount  of  negative  was 
brought  back  to  civilization.  It  told 
the  dramatic  story  of  the  hardships 
and  conquests  Shuman  and  his  fol- 
lowers were  obliged  to  undergo,  out 
of  which  has  been  taken  the  most 
striking  and  thrilling  parts  to  be 
issued  in  a two-reel  Educational 
offering  under  the  title  of  “ Man  vs. 
Beast.” 

There  are  shots  which  are  alleged 
to  describe  in  detail  the  capture  of 
wild  beasts  of  varied  species,  as  well 
as  attacks.  It  was  on  the  return 
trip  in  one  of  these  attacks  that  the 
explorer  lost  his  life,  after  having 
accomplished  his  life’s  purpose,  that 
of  bringing  realistic  information  to 
the  world  via  the  screen  regarding 
wild  beasts  of  Africa,  in  their  native 
haunts. 


GarssonAnnouncesTwoReelers 

Twelve  Nick  Carter  Stories  With 
Four  of  Series  Ready  to  Be  Made 


MURRAY  W.  GARSSON  has 
announced  the  completion  of 
four  two  reel  Nick  Carter  detective 
stories,  the  first  of  a series  of 
twelve,  which  he  will  release  on  the 
State  Rights  market. 

The  titles  of  the  first  four  are 
“The  Spirit  of  Evil,”  “Unseen 
Foes,”  “ The  Last  Call  ” and  “A 
Game  of  Graft.”  The  pictures 
were  produced  under  the  personal 
supervision  of  John  J.  Glavey  and 
directed  by  Alexandre  Hall. 

The  stories  have  been  brought  to 
date,  some  even  involving  the  use 
of  the  radio  phone  and  other  pres- 
ent day  “ miracles.”  Edmund  Lowe, 
who  has  enjoyed  a successful 
career  as  an  actor  of  both  the  stage 
and  screen,  portrays  the  role  of 
Nick  Carter  in  the  first  four  pro- 


ductions, supported  by  Diana  Allen, 
ingenue. 

The  Nick  Carter  detective  stories, 
according  to  Mr.  Garsson,  offered 
unlimited  possibilities  owing  to 
their  popularity  in  fiction  form  and 
production  work  on  the  remaining 
eight  of  the  twelve  two  reelers  is 
going  ahead  and  will  be  released 
at  the  rate  of  one  a month.  “The 
Spirit  of  Evil,”  first  one  on  the 
schedule,  deals  with  psychic  phe- 
nomena, while  “ Unseen  Foes  ” 
deals  with  the  unraveling  of  a 
unique  mystery  in  which  the  mod- 
ern methods  of  detection  play  a 
prominent  part.  “ The  Last  Call  ” 
is  the  picture  hinging  upon  the  use 
of  radio,  and  “A  Game  of  Graft” 
is  a story  of  New  York  night  life, 
involving  a romance  about  a cab- 
aret dancer. 


News  Weekly  Contents 

Kinograms  No.  2184: — America  shares 
in  celebration  of  Centenary  of  Brazil; 
fatal  race  opens  big  new  speedway,  Kan- 
sas City;  one  killed,  nine  injured;  Forest 
Hills,  N.  Y.,  East  and  West  tied  in  Ten- 
nis Tourney;  Tilden  and  Richards  win 
doubles;  Syracuse,  N.  Y.,  Pershing  again 
leads  Doughboys;  the  general  heads  great 
parade  at  the  State  Convention  of  Amer- 
ican Legion;  personalities  of  the  news, 
S.r  Thomas  Lipton  and  Sir  Harry  Lauder. 

Kinograms  No.  2185: — Watch  as  fate 
of  miners,  Kennedy  Mine,  is  sealed;  men 
with  oxygen  tanks  about  to  go  down  to 
recover  bodies;  Washington,  D.  C., 
Catholic  prelates  in  yearly  conclave;  per- 
sonalities in  the  news,  Senator  Thomas 
E.  Watson,  Dr.  Adolf  Lorenz,  Leon  De- 
jean,  new  minister  from  Haiti;  Walter 
Neilson  does  daring  motorcycle  stunt 
Santa  Monica,  Cal.;  Philadelphia  Baby 
Show  indicates  no  race  suicide  there; 
couple  with  eleven  children;  Cleveland’, 
O.,  premier  trotters  set  new  record;  New 
York,  Ukrainian  chorus  arrives  in  pic- 
turesque native  costume;  Omaha,  Neb 
night  pageant  is  Ak-Sar-Ben  Flory;  Boats 
and  shots  of  festivities;  Ft.  Snelling 
Minn.,  old  Third  Infantry  holds  a rei 
union  (local  Minneapolis). 

Pathe  News  No.  78 :— Washington, 
D.  C.,  coal  songsters  serenade  president- 
New  York  City,  N.  Y.  baseball  team 
again  in  lead;  Coney  Island,  N.  Y., 
smallest  man  in  world  made  American 
citizen;  Washington,  D.  C.,  biggest  bank 
in  world  finances  nation’s  farmers;  Con- 
stantinople, Turkey,  celebrate  Turkey 
triumph ; In  the  Limelight,  “ Substitute 
President  for  Russia  ” Premier  Lenin  on 
six  months  absence  from  Soviet  govern- 
ment; New  York  City,  famous  yachts- 
man returns  to  challenge  America’s  cup ; 
Harry  Lauder  arrives  in  U.  S. ; Naples, 
Italy,  song  festival;  Rio  de  Janeiro, 
Brazil  celebration  of  100th  anniversary 
of  independence;  Omaha,  Neb.,  annual 
Ak-Sar-Ben  festivities  draw  big  crowds: 
Detroit,  Mich.,  Odd  Fellows  in  parade 
reunion. 

Pathe  News  No.  79: — Entries  for  Pulit- 
zer Air  Race,  showing  practice  flights; 
Naples,  Italy,  the  burial  of  Italian  born 
U.  S.  soldiers,  conferring  military  honor*, 
on  dead  heroes;  Here  and  There  includes 
exhibit  • of  world’s  largest  electric  lamp ; 
jumps  to  Paris,  France,  where  girls  using- 
instruments  to  mold  their  noses  into  any- 
style  they  please,  are  shown;  dangers  in 
fishing  for  sardines  on  Portuguese  coast  r 
Chamonix,  France,  With  view  of  Mt„ 
Blanc,  highest  peak  in  Alps;  Athens, 
Greece,  King  Constantine  abdicate? } 
views  showing  happenings  before  and 
after  abdication,  ending  with  the  highway 
of  Constantinople;  Pittsburgh,  Pa.,  where 
navy  rush  to  aid  war  victims  in  Near 
East;  Fort  Worth,  Tex.,  local  Dixie 
series  baseball  contests;  closing  with 
“ Smyrna  on  Fire.” 

Pathe  Review  No.  177,  announced  for 
release  on  October  15,  illustrates  Long- 
fellow’s poem  “ Daybreak,”  the  lines  of 
verse  being  depicted  on  the  screen  in  the 
Pathe  “Photographic  Gems”  and  “Camera 
Paintings.”  Also  presents  Hy  Mayer’s 
Capital  Travelaugh,  "In  the  Dear  Old 
Summer  Time,”  "The  Puppies  of  Scot- 
land.” 


Century  Comedies  Se- 
cure Corporation 

In  Toronto,  Canada,  one  of  the 
largest  department  stores  has  con- 
sented to  cooperate  with  the  Cen- 
tury Special  Fairy  Tale  series  and 
have  agreed  to  devote  window 
space  to  a large  display,  or  the  book 
department  to  the  fairy  tales  that 
the  Century  will  make.  The  latter 
will  be  done  in  connection  with  the 
selling  of  children’s  fairy  tale 
books  for  which  photographs  and 
placards  will  be  used.  The  same 
arrangements  have  been  made  in 
Montreal. 


Baby  Peggy  Making 
Personal  Appearances 

Baby  Peggy’s  vacation  trip  to 
San  Diego  last  week  was  combined 
with  the  taking  of  some  out  of 
door  shots  for  her  forthcoming  pic- 
ture. 


. 


Reviews  of  Latest  Short  Subject  Release . 


44  The  Priory  School  ” 

(Educational — Two  Reels) 

IT  is  remarkable  how  these  Sherlock  Holmes 
stories  in  two  reels  hold  their  own.  While 
this  is  not  the  stronges  of  the  series,  it  has 
the  happy  faculty  of  getting  to  the  plot  in  the 
first  few  feet.  Holmes  and  his  worthy  friend 
Watson  are  discovered  enjoying  a few  moments 
of  relaxation,  when  the  head  of  a boy’s  school 
enters,  appealing  to  the  great  detective  to  solve 
what  appears  to  the  bewildered  man,  a mystery. 
His  star  pupil  seems  to  have  been  abducted, 
which  would  stir  up  considerable  trouble,  were 
his  father,  the  Duke  of  Holderness,  to  hold  the 
school  responsible.  So  Holmes  and  Watson 
start  on  the  trail,  solve  the  mystery  and  bring 
about  a reconciliation  between  the  estranged 
parents  of  the  boy  in  question.  In  so  doing, 
considerable  action  and  bits  of  entertaining 
melodrama  are  injected.  One  thing  in  par- 
ticular is  noticeable  in  connection  with  this 
one — it  is  unlike  any  other  from  a narrative 
standpoint,  brings  out  some  of  the  admirable 
traits  of  the  great  detective’s  character  and  is 
in  the  last  analysis  a subtle  preachment  on  a 
worthy  subject. — LILLIAN  GALE. 


44  The  Skipper’s  Sermon  ” 

(Educational — Two  Reels) 

A THOROUGHLY  enjoyable  .comedy,  bound 
to  provoke  laughter  and  spread  good  hu- 
mor. There  is  no  resorting  to  over-done  slap- 
stick, the  laughs  being  worked  up  by  natural 
situations,  put  across  with  the  help  of  some  of 
the  best  subtitles  yet  applied  to  this  sort  of  en- 
tertainment. 

A splendid  little  plot  lays  the  foundation  of 
this  comedy,  although  the  fun  hinges,  as  usual, 
upon  the  movements  of  the  dilapidated  old  trol- 
ley, the  rural  background  and  types,  comprising 
a list  of  capable  players. 

This  time  the  town  bank  is  the  scene  of  most 
of  the  action,  although  the  trolley  is  laboring 
along  the  road  burdened  with  a shipment  of 
gold  for  the  bank.  A slick  guy  from  the  city 
has  designs  upon  the  shipment  and  plans  to 
make  a last  haul,  after  which  he  expects  to  go 
straight.  But  meeting  with  pillars  of  Tooner- 
ville  society  softens  his  heart,  and  he  decides  to 
become  a law  abiding  citizen  instead. — 
LILLIAN  GALE. 


44  Strictly  Modem  ” 

(Pathe — Two  Reels) 

SNUB  POLLARD  as  a hotel  clerk  has  been 
surrounded  in  this  comedy  with  a series  of 
“conveniences”  and  adjuncts  to  hotel  manage- 
ment which  belong  in  that  vast  category  of  things 
which  don’t  exist,  yet  certainly  ought  to.  The 
disappearing  “bawth"  is  a charming  idea.  A 
pearl  thief  and  a bridal  couple  are  among  the 
guests.  Pollard  takes  an  active  part  in  capturing 
the  robber  after  the  bride’s  necklace  is  stolen, 
meantime  being  mistaken  for  the  thief,  a masher 
and  various  other  things.  There  are  real  laughs 
in  the  two  reels,  and  if  Pollard  would  devote 
himself  to  the  development  of  straight  farce  and 
avoid  the  frankly  labored  clowning  which  he 
perpetrates  in  places,  he  would  be  a proficient 
comedian. — STUART  GIBSON. 


In  the  Burr-Whitman-Bennett  production  of 
‘‘Secrets  of  Paris,”  a scene  in  a toy  shop  is 
shown 

44  Bone  Dry  ” 

(Pathe — Two  Reels) 

PAUL  PARROTT  appears  in  this  as  the  son 
a prohibition  director,  and  is  sent  out  by  his 
father  to  seize  a band  of  bootleggers.  After 
some  “ thrilling”  moments  he  succeeds  in  drug- 
ging the  entire  crowd  of  desperadoes  with  doc- 
tored liquor,  only  to  find  a moment  later  that 
they  all  are  agents  like  himself.  At  the  last 
moment,  having  discovered  this  dreadful  fact, 
he  is  faced  by  the  real  bootleggers.  The  con- 
cluding scenes  are  particularly  funny.  Paul 
and  the  girl  are  in  a canoe,  sailing  alone  wth 
an  umbrella  over  them.  The  boat  goes  over  a 
falls,  apparently  to  destruction;  but  at  the  foot 
they  are  found,  still  oblivious,  sailing  along  in 
the  umbrella,  with  the  boat  held  over  them. — 
STUART  GIBSON. 

* , 

44  The  Enchanted  City  ” 

(Educatonal — One  Reel) 

THIS  may  be  described  using  the  title  of  the 
poem  upon  which  it  is  based,  “ A Love 
Phantasy  ” and  enacts  the  dream  of  a suitor 
who  relates  the  beauty  and  sadness  of  an  ethereal 
journey  leading  into  realms  of  life  beyond,  which 
came  to  him  in  a dream.  The  artistic  settings 
play  the  most  important  part  of  the  offering, 
supported  by  sub-titles  of  an  appropriate  nature, 
describing  the  steps  of  the  journey  into  that 
enchanted  land  of  “ Love’s  Dream.”  It  is  of 
extremely  high-class  nature,  and  would  fit  ad- 
vantageously into  a program  in  need  of  some- 
thing uplifting,  with  a direct  appeal  to  patrons 
capable  of  appreciating  a reel  of  artistic  diver- 
sion. A sort  of  futuristic  novelty  of  unusual 
distinction. — LILLIAN  GALE. 


44  Touch  All  the  Bases  ” 

(Pathe— Two  Reels) 

THIS  one,  as  its  name  would  imply,  concerns 
the  worries  of  Paul  Parrott  and  his  girl 
when  they  go  to  see  a baseball  game  and  a 
goat  eats  Paul’s  lone  dollar  bill,  thereby  pre- 
venting him  from  entering  the  park.  After  a 
series  of  adventures  Paul  arrives  inside  the  fence 
in  time  to  be  seized  upon  as  a pinch-hitter; 
whereupon,  of  course,  he  wins  the'  game,  gets 
some  money  and  hurries  his  girl  off  to  a minister. 
The  film  contains  some  pretty  good  laughs,  but  it 
doesn’t  come  up  to  the  mark  usually  set  even  by 
these  short  comedies. — STUART  GIBSON. 


“ The  Fighters  ” 

(Pathe — Two  Reels) 

US  is  the  second  of  “Our  Gang”  seri< 
written  and  directed  by  J.  P.  McGowii  ! 
and  Tom  McNamara,  who  get  such  remarkab  i 
results  with  children  and  animals.  Mr.  M 
Namara,  who  draws  the  strip  cartoons  fcatu 
ing  “Us  Boys,”  certainly  knows  the  psycholog 
of  youth.  With  Mr.  McGowan’s  co-operatic 
he  has  humanized  his  cartoons.  The  idea  is  bui 
upon  funny  lines  and  so  spontaneous  that  tl 
high  jinks  seem  to  evolve  in  the  heads  of  tl 
youngsters  themselves.  Certainly  the  ver  I 
young  generation  will  respond  with  enthusiast! 
delight.  Yet  the  picture  is  suitable  for  the’ 
parents  because  it  takes  the  years  away. 

The  material  is  simple  and  to  the  point- 
showing the  imitations  of  children  in  trying  tj 
adopt  the  manners  of  grown-ups.  Here  th. 
form  a fire  department.  The  smallest  boy  hr 
acquired  a fire  hat  so  his  pals  make  him  chic 
He  is  drawn  in  a soap-box  by  the  pet  dog.  , 
pony  cart  is  commandeered  and  also  the  littl 
girl  who  owns  it.  The  piece  de  resistance,  how, 
ever,  is  the  fire  engine,  made  of  a still  discovere 
by  the  gang  in  the  back  yard.  How  they  das 
to  an  imaginary  fire  and  turn  on  the  hootcl 
thus  revealing  to  the  police  the  presence  o 
the  bootlegger,  is  only  surpassed  by  the  be 
havior  of  the  animals  who  taste  the  stuff  an 
are  pictured  by  the  snow-motion  camera  cuttinl 
up  capers. 

There  is  real  humor  here.  There  is  also 
place  on  every  exhibitor’s  program  for  sue 
wholesome  ideas. — LAURENCE  REID. 


44  His  First  Job  ” 

(Universal — One  Reel) 

TdlS  introduces  Lewis  Sargent,  the  boj 
actor,  in  the  first  of  his  series  of  come 
dies.  The  idea  develops  around  a conflict  be 
tween  the  principal  in  the  role  of  a messenge 
boy  and  a pugnacious  scrapper  from  the  gas 
house  district.  Perhaps  the  ending  is  a triff 
abrupt,  but  one  cannot  criticize  a comedy  tha 
is  only  a reel  in  length.  The  Sargent  boy  ha 
a clever  assistant  in  Julia  Brown,  who  play  , 
the  role  of  little  sister.  Had  the  piece  con 
tinued  another  reel  it  would  have  carried  mon 
substance.  As  it  is  the  offering  makes  a nea 
little  filler  for  a program  .—LAURENCE  REID 



44  The  Radio  Hound  ” 

(Century-Universal — Two  Reels) 

HERE  is  Brownie,  the  wonder  dog,  at  i 
again.  This  time  he  figures  prominently 
as  a radio  entertainer,  though  he  has  company 
in  the  figures  of  two  little  youngsters.  It  is 
amusing  and  original.  Naturally  the  title  gives 
it  away  as  being  a vehicle  for  the  dog.  But 
he  makes  it  more  a vehicle  because  you  follow! 
his  antics  without  giving  thought  to  the  idea 
that  he  fits  the  story  instead  of  the  story'  fitting! 
him.  The  piece  hits  the  bull-eye  because  the 
radio  is  still  timely  even  if  folks  are  not  listen- 
ing in  with  the  enthusiasm  of  six  months  ago. 
The  comedy'  is  sure-fire. — LAURENCE  REIDj 


1911 


October  14,  1922 


BOOKINGS 

*1  1 


CASTS 


RELEASES 


Live  News  From  Producers 


Doug.ConductsTourney 
for  Boy  Scouts 

WHAT  is  announced  as 
the  greatest  gathering 
of  Boy  Scouts  in 
Southern  California  since 
war-time  days  was  that  at 
Hollywood  recently  when 
members  of  the  organization 
gathered  from  towns  in  the 
vicinity  of  Los  Angeles  to 
try  their  skill  at  the  Robin 
Hood  Archery  tournament 
and  field  meet  at  the  Pickford- 
Fairbanks  studios,  Santa 
Monica  Boulevard. 


* 


More  than  five  hundred 
boys  peeped  into  King  Rich- 
ard’s castle  and  the  town  of 
Nottingham  so  recently  peo- 
pled by  Little  John,  Friar 
Tuck,  Will  Scarlett,  Alan-a- 
Dale  and  others  of  Robin 
Hood’s  merry  band  as  they 
are  pictured  in  Douglas  Fair- 
banks’ new  photoplay  sensa- 
tion, “Douglas  Fairbanks  in 
Robin  Hood.”  The  archery 
contest,  for  which  Sid  Grau- 
man  gave  an  English  ash  bow 
of  the  type  that  Robin  Hood 
is  said  to  have  used,  was  held 
in  the  castle  banquet  hall, 
where  Mr.  Fairbanks  in  the 
role  of  Robin  Hood  made  rec- 
ords with  the  bow  and  arrow 
which  the  Boy  Scouts  tried 
to  beat. 


Legion  Commander 
Sees  “Skin  Deep” 

I ; Hanford  MacNider,  national 
ommander  of  the  American  Le- 
ion,  and  Judge  Kenesaw  M. 
.andis,  director  of  baseball,  were 
be  guests  of  honor  of  Balaban  & 
fatz  at  the  world  premier  of 
Skin  Deep,”  Thomas  H.  Ince’s 
atest  release  through  First  Na- 
ional,  at  Chicago  theatre,  Sept.  25, 
922. 

Introduced  by  Judge  Landis,  Mr. 
facNider  spoke  from  the  stage  of 
ie  Chicago  theatre  as  the  picture 
aded  out  for  the  first  evening’s 
1 resentation. 

The  opening  night  of  “ Skin 
)eep  ” was  acclaimed  “ American 
egion  Night.”  The  marquee  was 
ecorated  in  flags  and  the  lobby  in 
itljbe  national  colors,  with  an  emblem 
elcoming  Mr.  MacNider. 

“ Skin  Deep  ” makes  an  appeal 
ar  a square  deal  for  the  men  who 
But! lw . service  and  American  Legion 
fficials  and  posts  throughout  the 
auntry  have  evidenced  a tremen- 
aus  interest  in  its  presentations. 

In  addition  to  entertaining  Mr. 
facNider  as  the  guest  of  honor  at 
ie  picture’s  premier,  Balaban  & 
atz  arranged  a private  preview  of 
Skin  Deep ’’for  the  500  disabled 
aterans  who  are  in  Drexel  Hospi- 


by  EDMOND  F.  SUPPLE  — 

“Remembrance”  Well  Received 

Opens  to  Good  Business  at  Capitol, 

New  York;  Gillingwater  Wins  Praise 


JUDGING  from  early  indica- 
tions, Goldwyn  and  Rupert 
Hughes  have  put  across  another 
“Old  Nest”  in  “Remembrance,” 
which  is  this  week’s  offering  at  the 
Capitol  theatre,  New  York,  and 
will  be  nationally  released  on  Sun- 
day, October  8. 

The  big  auditorium  of  the  Capitol 
was  kept  filled  all  Sunday  after- 
noon and,  beginning  soon  after  six 
o’clock  in  the  evening,  even  standing 
room  could  be  bought  with  diffi- 
culty only.  Business  started  out 
strong  on  Monday  afternoon  with 
indications  that  the  attendance,  by 
the  end  of  the  week,  would  rival 
the  extraordinary  business  done  at 
the  Capitol  by  “ The  Old  Nest”  last 
season. 

The  reviewer  for  the  New  York 
Herald  wrote  of  “ Remembrance”: 
“ A moving  film  play.  . . . The 

picture  holds  the  interest  with 
mounting  effect  more  signally  than 
many  a photoplay  of  ferocious 
clashes.  This  is  obviously  due  to 
the  varied,  resourceful  acting  of 
Claude  Gillingwater,  who  is  coming 
to  be  the  Frank  Bacon  of  the  screen. 

. . . He  gives  a pathetic  and 

genuine  glimpse  of  the  father  who 
slaves  for  his  family  . . . To 

the  life  he  portrays  the  man  who 
is  always  one  week  ahead  of  bank- 
ruptcy.” 

Journal:  “In  his  latest  picture, 

‘ Remembrance,’  Rupert  Hughes 
has  repeated  his  success  of  last 
season,  ‘ The  Old  Nest.’  The  story 
is  a simple,  straightforward  one,  yet 
with  all  the  ‘heart  interest’  that 
distinguishes  the  work  of  its  author. 
Faithfulness  to  life  might  be  set 
down  as  its  predominating  feature. 


‘ Remembrance  ’ is  distinctly  an 
American  drama,  of  American  city 
life.  But  its,  characters,  so  faith- 
fully portrayed  on  the  silver  sheet 
are  so  perfectly  human  that  thery 
is  no  doubt  of  its  universal  appeal.” 

Evening  World:  “For  once  the 

advertisements  of  a picture  release 
have  been  absolutely  right.  ‘ Re- 
membrance ’ really  IS  a picture  one 
will  remember  . . . Rupert 

Hughes  at  his  hugiest.” 

Journal  of  Commerce:  “Like  its 
companion  picture,  ‘The  Old  Nest,’ 
‘ Remembrance  ’ translates  a typical 
American  family  problem  to  the 
screen,  but  even  more  so  than  the 
former  does  it  retain  intact  the  ten- 
derness, humor,  pathos  and  keen 
observation  and  sympathetic  under- 
standing that  are  so  typical  of 
Hughes’  pen.” 

American : “ A panegyric  to  Pop. 

Claude  Gillingwater  does 
some  exceptionally  fine  acting,  and 
is  well  supported  by  the  rest  of  the 
cast.” 

Sun  : “ Claude  Gillingwater  dom- 
inates the  new  Rupert  Hughes  pic- 
ture. . . . Gillingwater  seems 

strangely  like  Frank  Bacon’s 
double  . . . It  is  a case  of 

Rupert  Hughes  doing  father  love 
the  good  turn  he  did  mother  love 
in  ‘ The  Old  Nest.’  ” 

Mail : “ Claude  Gillingwater  in 

the  role  of  Pop  quite  outdoes  him- 
self. It  is  a magnificent  role  for 
any  player  and  Gillingwater  fits  it 
like  the  proverbial  glove,  only  more 
so.  He  is  splendid  and  cannot  be 
praised  too  highly.  Kate  Lester, 
too,  as  Mom,  is  worthy  of  special 
mention.” 


“One  Week  Of  Love”  Is  Ready 

Myron  Selznick  Completes  Cutting 
Preparatory  to  Departure  For  Coast 


Preparatory  to  his  depart- 
ure for  the  Coast  where  he  will 
resume  the  supervision  of  the  year’s 
quota  of  Selznick  super-specials, 
Myron  Selznick,  President  of  Selz- 
nick Pictures  Corporation,  has  just 
about  completed  the  cutting  of  “ One 
Week  of  Love”  which  he  brought 
on  with  him  from  Los  Angeles  a 
week  or  two  ago.  The  production 
will  be  in  the  identical  shape  in 
which  it  will  be  offered  to  the 
public  before  another  week  has 
passed. 

“ One  Week  of  Love  ” is  he  first 
of  “ Sixteen  Only  ” which  the  Selz- 
nick company  have  promised  for  the 
year.  Elaine  Hammerstein  and 
Conway  Tearle  are  co-starred  in 
the  production. 

The  picture  was  shown  informally 
in  the  company’s  projection  room  a 


few  days  ago  to  an  audience  made 
up  of  Selznick  and  Select  employees. 
It  far  exceeded  the  high  expecta- 
tions which  had  been  built  up  for 
it  by  the  glowing  reports  which 
had  come  from  the  Coast  during  the 
time  it  was  in  production,  according 
to  those  who  saw  it. 

Emphasis  has  been  laid  upon  the 
action  end  with  the  thought  that 
audiences  are  daily  becoming  more 
and  more  interested  in  this  type  of 
entertainment,  swinging  away  from 
the  quite,  tense,  dramatic  situations. 
There’s  an  aeroplane  race  and  aero- 
plane crash  early  in  the  story  de- 
velopment and,  in  the  last  five  hun- 
dred feet,  is  said  to  be  one  of  the 
most  remarkable  railroad  accident 
incidents  which  has  yet  been  regis- 
tered on  the  screen. 


“Knighthood”  Endorsed 
by  Brandt 

£ £ HE  entire  motion  pic- 
ture industry  owes  a 
A vote  of  thanks  to  Wil- 
liam Randolph  Hearst  for 
giving  such  a wonderful  pic- 
ture as  ‘ When  Knighthood 
Was  in  Flower,’  now  at  the 
Criterion  Theatre,  to  the  pub- 
lic at  this  particular  time,” 
declared  William  Brandt, 
founder  and  president  emeri- 
tus of  the  Theatre  Owners’ 
Chamber  of  Commerce  just 
before  the  weekly  meeting  of 
that  organization  at  the  Hotel 
Astor. 

Brandt  is  the  owner  of  sev- 
eral theatres  in  Brooklyn,  and 
was  one  of  the  first  motion 
picture  theatre  managers  to 
recognize  the  need  of  organ- 
i z a t i o n and  co-operation 
among  theatre  owners.  Ac- 
cordingly he  organized  the 
Theatre  Owners  Chamber  of 
Commerce,  which  has  done 
much  to  stabilize  the  exhibit- 
or end  of  the  business,  and 
hence  react  favorably  upon 
every  branch  of  the  industry. 
Although  Mr.  Brandt  de- 
clined re-election  this  year, 
he  is  still  the  leading  spirit 
of  the  organization. 


Life  of  Lincoln  Now  in 
Production 

Five  years  ago  at  the  old  Balboa 
studio  Rockett  Brothers  dreamed 
of  picturizing  the  life  of  Abraham 
Lincoln  and  now  they  are  doing  it 

In  their  research  the  Rockett 
company  has  enjoyed  the  co-opera- 
tion of  government  officials,  the 
custodians  of  the  famous  Lincoln 
collections,  the  State  of  Illinois,  the 
city  of  Springfield,  and  Lincoln  or- 
ganizations. 

Frances  Marion  is  lending  her 
matchless  genius  to  the  authorship 
of  the  working  script  and  she  will 
also  title  and  edit  the  picture. 

The  director  will  be  announced 
as  soon  as  expiring  contracts  permit, 
and  the  cast,  which  will  be  the 
largest  ever  organized  for  a picture, 
will  be  practically  a roster  of  the 
leading  lights  of  the  American 
screen  it  is  claimed. 


England  Gives “ Nanook 
Quick  Showing 

Advices  to  Pathe  from  Sir 
William  Jury,  who  has  “ Nanook 
of  the  North  ” distribution  rights 
for  the  United  Kingdom,  accom- 
panied by  enthusiastic  printed  re- 
views of  the  Eskimo  classic,  an- 
nounce that  the  picture  earned  the 
unaccustomed  tribute  of  immedi- 
ate release  following  the  trade 
showing  in  London. 


1912 


Motion  Picture  N e r.  J 


“Kick  In”  Has  Sterling  Cast 

Eleven  Strong  Players  Will  Enact 
Roles  Said  to  be  Entirely  Suitable 


“Our  Gang'’  Comedy  Is 
Hit  with  Kiddies 

IN  making  its  highly  suc- 
cessful appeal  to  New 
York  Capitol  Theatre  au- 
diences last  week,  Pathe’s 
two-reel  “Our  Gang”  comedy 
“The  Fire  Fighters”  won  an- 
other evidence  of  Mr.  Roth- 
afel’s  appreciation  of  the 
film’s  realistically  comic  rep- 
resentation of  the  efforts  of 
typical  children  to  get  desira- 
ble excitement  out  of  life. 

He  included  “The  Fire 
Fighters”  in  his  Capitol  all- 
star  program  for  “Children’s 
Day,”  Saturday  morning,  Oc- 
tober 14th,  given  in  conjunc- 
tion with  the  Will  Hays  or- 
ganization. 

Booked  for  its  Capitol  run 
because  of  its  unique  and  dis- 
tinctive portrayal  of  the  harm- 
lessly mischievous  escapades 
og  a bunch  of  ingenious 
youngsters  and  their  animal 
pets,  the  prompt  reaction  of 
children  in  the  audiences  to  its 
mirth  - provoking  incidents 
made  “The  Fire  Fighters”  a 
logical  short  feature  for  a pro- 
gram designed  first  of  all  to 
interest  and  amuse  the  young 
folks. 


Young  Commended  for 
Screen  Story 

It  isn't  often  that  authors  give 
unstinted  praise  to  screen  adapta- 
tions of  their  work,  so  when  Joseph 
Hergesheimer  commended  Walde- 
mar  Young  on  the  scenario  for 
“Java  Head,”  which  George  Mel- 
ford  will  make  into  a Paramount 
picture,  there  was  much  rejoicing 
at  the  studio. 

The  story  was  purchased  from 
Mr.  Hergesheimer  with  the  under- 
standing that  he  should  ratify  the 
screen  treatment.  After  a confer- 
ence with  Mr.  Melford  and  Mr. 
Young  in  New  York  this  week  he 
said  of  the  continuity: 

“ It  is  a perfect  piece  of  work. 
It  isn’t  the  story  that  makes  a 
great  or  even  good  novel.  It  is  the 
spirit  of  it.  What  delights  me  most 
in  the  screen  adaptation  is  that  the 
spirit  of  the  story  has  been  pre- 
served.” 

Entire  F.  B.  O.  Program 
in  Minneapolis 

The  Strand  of  Minneapolis,  pre- 
sented an  entire  F.  B.  O.  program 
during  the  week  of  September  23rd. 
The  feature  picture  “ In  the  Name 
of  the  Law,”  the  Emory  Johnson 
production  glorifying  the  American 
policeman,  was  preceded  by  “ Pop 
Tuttle’s  Clever  Catch,”  the  second 
Plum  Center  Comedy  to  be  released 
through  the  Film  Booking  Offices, 
and  also  by  “ Starland  Revue,”  a 
single  reel  subject  of  New  York 
theatrical  life,  issued  every  second 
week.  A news  reel  completed  the 
program.  F.  B.  O.  does  not  issue 
any  such  subject. 

The  Strand  duplicated  the  work 
of  the  Capitol  theatre  recently,  when 
“ The  Hound  of  the  Baskervilles  ” 
and  “ Their  First  Vacation,”  a 
Carter  DeHaven  comedy,  played 
during  the  same  week. 


“iv-ICK  IN,”  the  forthcoming 
George  Fitzmaurice  produc- 
tion which  Ouida  Bergere  adapted 
from  Willard  Mack’s  successful 
stage  play,  is  cited  by  Paramount  as 
an  example  of  the  use  of  the  big 
“ featured  players  ” casts  which 
have  grown  to  be  the  biggest  mar- 
keting point  of  current  motion  pic- 
tures. 

The  company  points  out  that  in 
some  pictures  too  many  outstanding 
players  might  give  a crowded  effect 
but  nothing  like  this  is  possible  in 
“ Kick  In,”  it  is  said,  because  of  the 
fact  that  while  the  production  con- 
tains eleven  persons  of  stellar  and 
near-stellar  rank,  the  scenes  are  so 
divided  that  the  players  appear  in 
groups. 

The  featured  players  are  Betty 
Compson,  Bert  Lytell  and  May  Mc- 
Avoy,  while  others  in  the  cast 
include  Gar.eth  Hughes,  Kathleen 
Clifford,  Mamy  Kelso,  John  Mil- 
tern,  Walter  Long,  Robert  Agnew, 
Jed  Prouty  and  Carlton  King.  All 
of  these  people  are  well-known  and 
it  is  said  that  their  grouping  allows 
them  all  an  opportunity  to  “ put 
over  ” the  best  points  of  their  spe- 
cialties. 

For  instance,  two  pathetic  little 
kid  crooks  are  played  by  May  Mc- 
Avoy  and  Gareth  Hughes.  “ King 


A cable  dispatch  has  been  re- 
ceived at  the  offices  of  Asso- 
ciated First  National  Pictures,  Inc., 
from  Bruce  Johnson,  manager  of 
First  National’s  Foreign  Depart- 
ment, who  sailed  for  Europe,  Sept. 
22,  in  which  he  tells  of  the  tremen- 
dous success  being  scored  in  Eng- 
land by  Norma  Talmadge  in 
“ Smilin’  Through,”  a First  Na- 
tional Attraction. 

“ ‘ Smilin’  Through  ’ doing  tre- 
mendous business,”  reads  part  of 
the  wire.  “ English  enthusiastic. 
Want  more  such  Big  Time  pic- 
tures.” 

In  its  English  presentation 
“ Smilin’  Through  ” was  handled 
in  a manner  entirely  distinct  from 
all  other  subjects.  It  is  custom- 
ary over  there  to  first  have  trade 
showings,  and  then  the  bookings 
follow  from  eight  to  ten  months 
later.  In  the  case  of  “ Smilin’ 
Through,”  however,  no  trade  show- 
ings took  place.  Instead  the  pic- 
ture was  booked  in  big  theatres  on 
a percentage  basis  in  the  various 
key  centers. 

Under  this  method  exhibitors 
saw  the  picture  along  with  the 
public  and  were  enabled  to  study 
its  effect  on  motion  picture  pa- 
trons. The  plan  proved  a tremen- 
dous success.  Exhibitors  flocked 
to  see  the  picture  and  were  so  en- 
thusiastic over  it  that  they  can- 
celled bookings  already  in  so  as  to 
give  play  dates  to  “ Smilin’ 
Through.” 

It  was  enjoying  its  great  success 
in  England  when  Joseph  M. 


and  Queen  of  Pathos  ” this  pair 
has  been  called  after  their  big  suc- 
cess in  “ Sentimental  Tommy.” 
Walter  Long  is  the  beetle-browed 
detective.  Long’s  tough,  hard 
stuff  has  scored  heavily  in  such 
productions  as  “ Blood  and  Sand,” 
and  “ Moran  of  the  Lady  Letty.” 
The  foolish,  silly  idle-rich  mother 
has  been  a specialty  for  Mayme 
Kelso  for  years.  For  Frou  Frou,  a 
peppy,  tempestuous  “jazz”  dancer, 
Kathleen  Clifford  was  chosen — -the 
same  young  woman  who  headlined 
in  vaudeville  and  in  the  Winter 
Garden  Revue,  “ Business  Before 
Pleasure  ” and  “ A Pair  of 
Queens.” 

As  a typical  man-about-town  Jed 
Prouty  is  seen  in  the  role  of  Jimmy 
Monahan.  Prouty  has  done  that 
sort  of  comedy  for  years  in  “ Miss 
Springtime,”  “The  Velvet  Lady,” 
“ Seeing  Things  ” and  “ The  Pink 
Lady.” 

The  two  main  roles  of  Chic 
Hewes,  the  reformed  crook,  and 
Molly  Brandon,  the  District  Attor- 
ney’s daughter.  Betty  Compson  and 
Bert  Lytell  were  considered  ideal 
for  the  two  parts  because  it  was  in 
crook  parts  that  Bert  and  Betty 
made  their  first  great  successes, 
Bert  in  “Alias  Jimmy  Valentine,’’ 
Betty  in  “ The  Miracle  Man.” 


Schenck,  its  producer,  arrived  in 
London  with  his  wife,  Norma  Tal- 
madge and  Constance  and  Mrs. 
Talmadge.  Mr.  Schenck  was  so 
impressed  with  the  results  obtained 
on  “ Smilin’  Through  ” that  he  im- 
mediately cabled  to  the  First  Na- 
tional New  York  offices  for  prints 
and  advertising  and  other  acces- 
sories on  Constance  Talmadge  in 
“ East  is  West,”  “ Polly  of  the 
Follies,”  “The  Primitive  Lover,” 
and  Norma  Talmadge  in  “The 
Eternal  Flame,”  all  of  which  First 
National  Attractions  are  to  be 
handled  in  a manner  similar  to  the 
percentage  first  run  showings  of 
“ Smilin’  Through.” 


Marion  Davies  Edition 
of  Book  Shown 

A fine  display  of  the  Marion  Da- 
vies edition  of  the  book  “When 
Knighthood  Was  in  Flower,”  pub- 
lished by  Grosset  & Dunlap  in  con- 
nection with  the  Broadway  release 
of  the  photoplay  starring  Miss  Da- 
vies, is  made  in  the  Thirty-second 
street  window  of  Gimbel  Bros’. 
New  York  store. 

The  big  window  is  completely 
filled  with  the  books  in  their  attrac- 
tive blue  and  white  jacket  covers 
showing  Miss  Davies  in  one  of  the 
striking  scenes  from  the  photoplay. 
A large  picture  of  the  star  in  one 
of  her  costumes  as  Princess  Mary 
Tudor  occupies  the  center  of  the 
window  and  on  either  side  are  large 
sepia  reproductions  of  scenes  from 
the  picture. 


Kohn  Takes  New  Off  e 
as  Producer 

ORRIS  KOHN,  wh 
has  been  Treasurer  < 
Select  Pictures  Corpo 
ation  for  some  time,  and  r< 
cently  organized  the  Depenc  > 
able  Pictures  Corporation  fc 
the  purpose  of  producing  fes 
ture  photoplays,  has  taken  o 
fices  in  New  York,  where  i 
the  future,  he  will  devote  hi 
entire  time  and  attention  t 
the  interests  of  his  new  pre 
duting  organization  and  sue 
other  motion  picture  activitie 
as  he  may  develop. 

Dependable  Pictures  Coi 
poration  recently  produce 
“ Till  We  Meet  Again,”  dir' 
ected  by  William  Christy  Ca 
banne.  It  is  understood  tha 
other  productions  will  follow 
soon. 

In  announcing  this  nev 
move  on  Mr.  Kohn’s  par ; 
President  Lewis  J.  Selznick1 
of  Select  Pictures  Corpor 
ation,  remarked:  “I  nee< 

scarcely  say  that,  going  to  i 
field  of  new  endeavor,  Mr 
Kohn  takes  with  him  my  sin 
cere  best  wishes  as  well  a: 
the  best  wishes  of  all  othei 
members  of  the  Select  anc 
Selznick  enterprises  who  have 
had  abundant  opportunity  tc 
find  him  a man  of  exceptiona 
ability.” 


Broadside  Press-Sheet 
for  “Rags  to  Riches’ 

The  eight  page  broadside  preu, 
sheet  that  has  been  published  f’ 
the  first  Warner  Brothers  relea; 
“ Rags  to  Riches,”  a Harry  Ra 
production  featuring  Wesley  Bar 
is  said  to  contain  many  novel  pt1 
licity  and  exploitation  aids  fl 
use  by  exhibitors  booking  the  p 
ture. 

On  the  first  page  there  are  fel 
ture  and  short  newspaper  storij 
and  cuts.  The  second  page  co! 
tain  advance  notices,  current  i 
views,  scene  cuts  and  a striki ! 
four  column  advertisement.  T 
third  page  has  been  devoted  to  t\ 
feature  stories,  for  newspaper  u: 
of  six  nationally  known  men  wlj 
have  risen  from  rags  to  richi 
Page  four  is  filled  with  stories  < 
Barry,  and  four  attractive  newsp 
per  ad  suggestions.  On  the  fif 
page  the  entire  array  of  novelti’ 
have  been  reproduced. 

Page  six  is  devoted  to  exploitatbj) 
suggestions,  scene  cuts,  and  new 
paper  stories;  seven  is  utilized  j 
lobby  display  photographs,  oil  pair 
ings  and  a number  of  teaser  ad 
and  the  eighth  page  is  given  ovj 
to  lithographs  and  slides. 


“A  Dollar  Down’’  is  i 
Production 

A comedy  not  unlike  “ The  Fir 
Year,”  of  stage  fame,  is  the  Sel 
nick  Picture,  “ A Dollar  Down 
which  is  now  in  the  course  of  pr 
auction  at  the  Hollywood  studh 
of  the  company.  It  deals  wi 
young  married  life  and  the  attem 
to  furnish  a home  on  the  installme- 
plan.  Owen  Moore,  a newlywe 
plays  the  leading  role  and  the  pi 
ture  will  be  directed  by  Victr 
Herrman,  also  a recent  benedict. 


Smilin’  Through  Hit  in  England 

Cable  Tells  First  National  of 
Success  of  Norma  Talmadge  Picture 


1913 


) t o b e r 


14,  1922 


,>yd  Picture  Ends  19 
Weeks  Run 


jrtr  y j-ITH  the  close  of  its 
'<%  y/y  nineteenth  consecutive 
id  r 1"  * week,  the  Harold 
spec  ;loyd-Associated  Exhibitors 
on  It  ;traction,  “Grandma’s  Boy,” 
ig  ft  roduced  by  Hal  Roach,  has 
:eni  ided  its  phenomenal  run  in 
ore  »r.  H.  B.  Breckwedel’s  Sym- 
'te(  hony  Theatre,  Los  Angeles, 
on  1 n this  engagement  the  Lloyd 
' pn  ;ature  set  a record  which  is 
st  ot  likely  to  be  broken  for  a 
ivitii  mg  time. 

The  records  so  far  show, 
Co  esides  the  nineteen  weeks’ 
fof  tin  in  Los  Angeles,  a run  of 
>ur  weeks  in  Calvin  Heilig’s 
yCileilig  Theatre,  Portland, 
4 )re.,  three  weeks  in  P.  Mor- 
lo|  mer  Lewis’  Bijou  and  Cap- 
al  Theatres,  Atlantic  City, 
ti  nd  numerous  others, 
pa 
nid 


to 


aborate  Sets  for 
Winter  Comes” 


‘If 


everal  of  the  interior  sets  for 
1 af.c  Film  Corporation’s  screen  ver- 
thiji  of  “If  Winter  Comes”  are 
afci  to  be  among  the  most  elab- 
uti  te  and  complete  ever  built  for  a 
lving  picture.  The  courtroom 
M.Tidborough,  where  Mark  Sabre 
tried  for  the  death  of  Effie 
ght,  is  an  exact  replica  of  an 
ijjglish  court  of  justice.  The  of- 
vs  of  the  firm  of  “ Fortune,  East 
:I1  Sabre,  Ecclesiastical  and  Scho- 
; tic  Furnishers  and  Designers,” 
: in  keeping  with  the  dignity  and 
lowed  traditions  of  that  emi- 
litly  respectable  organization. 


arion  Davies  Picture 
Still  Going  Big 

Vlarion  Davies  in  “ When 
lighthood  Was  in  Flower,”  at 
: New  York  Criterion  Theatre 
itinues  to  be  an  outstanding 
:cess  of  the  opening  season  on 
oadway.  Hours  before  the  house 
ens  a line  of  patient  would-be 
trons  extends  from  the  box-office 
:ar  around  the  corner  and  down 
th  Street,  yet  hundreds  are 
rned  away  from  every  perform- 
ce. 


The  Storm  ” Pro ves  Good  Seller 

Universal  Receiving  Splendid  Reports 
From  Exhibitors  All  Over  Country 


<<T'HE  STORM,”  is  proving  to 
A be  the  best  self-seller  ever 
put  out  by  Universal,  officials  of 
that  company  assert.  Its  percent- 
age of  extended  runs  is  far  ahead 
of  that  of  any  other  picture,  and 
reports  from  exhibitors  indicate 
that  it  holds  up  better  than  any 
picture  of  the  year,  it  is  further  as- 
serted. 

House  Peters,  in  the  leading  role, 
has  definitely  established  himself 
as  a star  of  the  highest  attaiments, 
and  Matt  More  and  Virginia  Valli, 
gamed  hosts  of  admirers  by  reason 
of  their  work  in  the  big  Universal- 
Jewel  adaptation  of  the  Langdon 
McCormick  stage  success. 

As  evidence  of  the  universal  ap- 
peal of  “ The  Storm,”  no  matter 
what  the  locality  of  the  class  of 
patrons,  the  Universal  sales  force 
has  made  public  several  of  the 
many  letters  received  in  high  com- 
mendation of  the  picture  from  ex- 
hibitors who  have  played  it. 


Willard  C.  Patterson,  manager  of 
the  Criterion  and  Metropolitan 
theatre  in  Atlanta,  Ga.,  and  one  of 
the  leading  exhibitors  of  the  coun- 
try wrote  as  follows : 

“ I knew  that  you  would  be  in- 
terested to  know  that  we  have  just 
finished  a weeks’  engagement  in 
our  Metropolitan  theatre  with  ‘ The 
Storm.’  From  a box-office  stand- 
point it  was  most  satisfactory,  in 
fact,  each  day’s  receipts  was  big- 
ger than  the  previous  day.  I would 
suggest  that  you  advise  exhibitors 
when  they  play  this  production, 
that  they  extend  their  runs  so  that 
they  may  get  the  advantage  that  we 
missed  in  not  extending  our  en- 
gagement another  week. 

" The  Universal  has  every  reason 
to  feel  proud  of  ‘The  Storm.’  I 
trust  that  your  future  pictures  will 
measure  up  to  the  same  high  stand- 
ard. If  they  do,  you  may  rest  as- 
sured that  we  shall  always  be  glad 
to  play  them.” 


Publicity  For  Rogers’  Picture 

Extensive  Campaign  Will  Precede 
Release  of  “The  Headless  Horseman” 


FIFTY-THREE  editions  in  print 
distributed  among  forty-eight 
publishers  is  the  advance  publicity 
and  advertising  preceding  “ The 
Legend  of  Sleepy  Hollow  ” which 
will  soon  be  presented  on  the  screen 
under  the  title  of  “ The  Headless 
Horseman  ” released  through  the 
W.  W.  Hodkinson  Corporation 
sometime  during  the  month  of 
October  and  whfch  will  provide 
the  screen  with  one  of  the  best 
read  American  classics. 

Produced  by  Carl  Stearns  Clancy 
a member  of  the  new  school  of 
motion  picture  presentation  and 
featuring  such  a well  known  and 
popular  idol  as  Will  Rogers  in  the 
beloved  role  of  Ichabod  Crane,  the 
W.  W.  Hodkinson  Corporation 
feels  that  they  have  a film  feature 
of  one  hundred  per  cent  enter- 
taining value  and  one  with  a 
strong  box  office  appeal  and  many 
exploitation  possibilities. 

In  the  selection  of  the  cast  great 
care  was  shown.  It  is  difficult  to 


figure  a character  that  could  por- 
tray the  inimitable  “ Ichabod 
Crane,”  the  lean  and  lanky  Yankee 
school  teacher,  better  than  the 
droll  and  picturesque  Will  Rogers. 
It  is  believed  that  Mr.  Rogers’ 
characterization  of  Ichabod  Crane 
will  make  for  him  many  new  ad- 
mirers among  the  motion  picture 
fans. 

Lois  Meredith  plays  the  charm- 
ing Katrina  Van  Tassel,  Belle  of 
Sleepy  Hollow,  whose  wiles  stir  up 
hopeless  ambitions  in  the  breast 
of  Ichabod. 


New  Sherlock  Holmes 
Picture  Popular 

The  popularity  of  the  mystery 
type  of  play  is  reflected  in  the  ad- 
vance bookings  which  are  being 
given  “The  Hound  of  the  Basker- 
villes,”  according  to  word  received 
from  F.  B.  O.  branches  at  the  home 
office  of  the  Film  Booking  Offices 
of  America. 


New  Brooklyn  Theatre 
Added  to  Chain 

Mayer  & schneider, 

whose  chain  of  thea- 
tres around  New  York 
City  is  a monument  to  their 
energy  and  enterprise,  recent- 
ly added  a new  house  to  their 
circuit  with  the  opening  of  the 
Commodore  Theatre,  Brook- 
lyn. This  house  seats  1500 
and  is  a triumph  in  modern 
theatre  construction. 

The  opening  was  made  a 
gala  event  and  before  the  hour 
set  for  the  performance  thou- 
sands of  persons  were  seeking 
admittance.  The  magnificent 
lobby  and  foyer  were  heavily 
banked  with  floral  tributes 
from  all  of  the  Mayer  & 
Schneider  business  associates 
and  well  wishers.  The  open- 
ing attraction  was  First  Na-„ 
tional’s  “Kindred  of  the 
Dust.” 


“One  Night  in  Paris” 
Due  for  Release 

“One  Night  in  Paris”  is  the  of- 
fering which  Playgoers  Pictures  is 
releasing  October  8th,  a five-reel 
comedy  drama  that  is  described  as 
full  of  pep  and  punch,  of  gayety 
and  laughs. 

The  plot  concerns  the  romantic 
adventures  of  one  Jacques  Fro- 
mage,  bachelor,  a young  man  about 
town — “ town  ” in  this  case  being 
that  dear,  gay  French  capital. 
Fromage  is  a good-looker,  deb- 
onair, dresses  well  and  is  a favorite 
with  the  ladies. 


First  Selznick  Special  Is 
Completed 

The  first  of  the  series  of  Selznick 
Special  productions  for  the  new 
season  is  “ One  Week  of  Love,” 
whicjji  has  just  been  completed.  It 
contains  a thrilling  aeroplane  scene, 
which  was  taken  in  the  California 
rockies  and  actually  shows  the 
plane  dropping  through  the  air  and 
crashing  into  a ravine. 

Another  exciting  scene  is  a train 
wreck.  The  cars  are  shown  fall- 
ing from  a suspension  bridge  into 
a rapidly  flowing  mountain  river. 


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LUDWIG  G.B.ERB 

PRESIDENT 


Trade  mark  reg  u.s.patofr. 


MOTION  PICTURE 
DEVELOPING  AND 
PRINTING 

TELEPHONE  AUDUBON  3716 

203  to  211  W.  146  T»  St.,  New  Yor 


LABORATORIES  AND  STUDIO 


We  kept  our  word  with  44  In  the  Name  of  the  Law.”  Its  epoch-making  campaign  is  a shining  monu- 
ment to  the  showmanship  of  F.  B.  O.  But  WE  SOLEMNLY  PROMISE  AND  PREDICT  that  even  IN 
THE  NAME  OF  THE  LAW  ” will  have  to  BOW  to  this  latest  and  greatest  of  exploitation  attractions  con- 
ceived and  created  by  the  wizardry  of  Mr.  Emory  Johnson. 

FILM  BOOKING  OFFICES 


Note:  The  time  to  insure  your  getting  this 


Keep  Your 
Eye  On 

F.B.O. 


THE  NAME  OF  THE  LAW 


PLOSION / 

FLAW”'  !** 


Never  before  has  a motion  picture  embraced  such  astounding  exploitation  possibilities.  Thousands  of 
fire  chiefs,  hundreds  of  thousands  of  firemen,  and  millions  of  their  friends  will  hurl  themselves  into 
a campaign  of  showmanship  that  will  put  to  shame  anything  ever  attempted  since  Mr.  Barnum  shouted  his 
first  ballyhoo.  The  time  to  ask  for  this  picture  is  NOW — Speak  to  your  nearest  F.  B.  0.  Exchange. 


OF  AMERICA,  Inc. 


Home  Office: 
723  Seventh  Ave. 
Exchanges  Everywhere 


Its  positively  staggering  exploitation  background 
tops  even  its  incomparable  sister-peture  “ In  the 
Name  of  the  Law.” — Here,  for  once,  words  totally 
inadequate  to  describe  this  mightiest  of  box-office 
mop-ups. 


“ The  Third  Alarm  ” will  set  the  picture  world 
on  fire!  Out  of  the  welter  of  mediocre  attractions 
that  flood  the  market  comes  this  veritable  titan 
among  box-office  crashes. — A mighty  exploitation 
magnet  destined  to  pull  millions  into  the  theatres 
of  the  nation. 


1923 

belongs  to 

F.B.O. 


( ;e  mop-up  is  novo — speak  for  reservation  immediately 


1916 


PRODUCERS— »- 
DISTRIBUTORS 
•* — DIRECTORS 

Greetings! 

The  wonderful  works  of  Charles 
Major  are  now  available  for  the 
screen : 

“ The  Touchstone  of  Fortune.” 

“ Forest  Hearth.” 

“ Bears  of  Blue  River.” 

“ Uncle  Tom  Andy  Bill.” 

“ Gentle  Knight  of  Old  Branden- 
burg.” 

“ Yolanda.” 

“ The  Little  King.” 

And  several  unpublished  manu- 
scripts. 

The  value  of  Mr.  Major’s  works 
may  be  judged  by  the  fact  that  Cos- 
mopolitan is  now  releasing  the 
greatest  picture  of  the  age,  “ When 
Knighthood  Was  in  Flower.” 

Mary  Pickford  has  “ Dorothy  Ver- 
non of  Hadden  Hall  ” and  Famous 
Players  have  “ Sweet  Alysium.” 

All  of  Mr.  Major’s  works  will  be 
sold  now.  No  agents.  Mrs.  Major 
has  placed  the  sale  entirely  in  my 
care. 

If  interested,  write  or  wire  me  at 
once  and  I will  see  you. 

FRANK  REMBUSCH 

F.  J.  Rembusch  Theatre  Enterprises 

557-559  Consolidated  Bldg.,  Indianapolis,  Ind 


Motion  Picture  N 


S.  F.  Critics  Praise  Ray  Picti 

Reviewers  Proclaim  “A  Tailor  Made 
Man”  Best  Photoplay  Star  Has  Done 


BOTH  public  and  critics  were 
quick  to  enthuse  over  and 


praise  Charles  Ray  and  his  newest 
photoplay,  “A  Tailor  Made  Man,” 
a United  Artists  release,  when  it 
was  shown  at  the  Strand  theatre, 
San  Francisco,  according  to  word 
from  the  releasing  office. 

“ A screen  comedy-drama  of  the 
higher  type,”  said  the  critic  for  the 
Bulletin.  “ Here  is  a photoplay  as 
refreshing  as  mountain  air,  replete 
with  wit  and  wisdom,  which  af- 
fords Charles  Ray  one  of  the  best 
vehicles  of  his  career.  Its  humor 
springs  naturally  from  a combina- 
tion of  logical  events  and  its  thrills 
avoid  the  melodramatic  and  are  all 
within  the  bounds  of  probability.” 

“ Charles  Ray  achieves  distinc- 
tion in  ‘A  Tailor  Made  Man,’”  said 
the  critic  for  the  Examiner. 
“ There  is  a whimsical  tenderness, 
a touch  of  quaint  poetry,  a certain 
friendliness  that  marks  his  inter- 
pretation of  the  principal  charac- 
ter.” 


“‘A  Tailor  Made  Man’ 
the  elements  of  the  perfect 
ture,”  said  Curran  D.  Swint  U 
Call.  “ There  is  story,  roni 
comedy,  compelling  drama 
thrills.  It  easily  can  be  credit 
Charles  Ray’s  greatest  pictu 
date.  Throughout  the  entire  : 
ing  the  audience  was  in  a st; 
sustained  good  humor.” 

“ ‘ A Tailor  Made  Man’  is 
umph  for  the  young  star  Cl 
Ray,”  said  the  reviewer  foi 
Chronicle,  “ and  gives  protni: 
even  greater  things.  It  is 
lightful  comedy  and  seems  al 
short  and  because  of  its  in 
one  regrets  the  end  of  the  st 
“ The  play  moves  swiftly  thi 
thrilling  situations  to  an  in 
dramatic  climax  and  surpi 
denouement,”  said  the  critic 
the  Daily  News.  “ Charles  R 
supported  by  as  fine  a cast  as 
be  got  together,  even  the  sm 
roles  being  done  by  good  act 


Vignola  Will  Make  World  Toi 

Director  Will  Complete  “Adam  and  Eva”  ! 
And  Start  On  Four  Months  Trip 


FOLLOWING  his  completion  of 
* “ Adam  and  Eva,”  a Marion 

Davies  production  which  he  is  now 
making  for  Cosmopolitan,  Robert 
G.  Vignola  expects  to  start  on  a 
trip  around  the  world  which  will 
keep  him  away  from  New  York 
for  about  four  months. 

The  contemplated  trip  is  in  the 
nature  of  a combined  business  and 
pleasure  jaunt.  Mr.  Vignola  has 
had  it  in  mind  for  a long  time 
but  for  business  reasons  was  unable 
to  make  it  until  now.  With  the 
completion  of  “ Adam  and  Eva  ” he 
will  be  in  a position  to  set  aside 
his  production  plans  and  make  the 
trip.  Upon  his  return  Mr.  Vignola 
will  begin  production  on  another 


Marion  Davies  special  the  stor\ 
which  has  already  been  selectee 
was  planned  to  do  this  picture  i 
mediately  after  “ Adam  and  I 
but  owing  to  Mr.  Vignola’s  d 
to  make  the  trip  it  will  be 
up  until  his  return. 

According  to  present  plans 
Vignola  will  sail  sometime 
November.  He  will  go  througl 
Panama  Canal,  thence  across 
Pacific  to  the  Hawaiian  Isl; 
Philippines,  Japan,  China,  Ir 
the  Straits  Settlements,  Ar; 
Egypt  and  Europe.  He  will  s 
several  weeks  in  Italy  after  w 
he  will  return  to  New  York. 
Vignola  expects  to  be  back 
March  or  early  April. 


“Java  Head  ” Has  Strong  Ca 

Leatrice  Joy  Will  Assume  First  Char- 
acter Role  As  Young  Chinese  Wife 


IN  “Java  Head,’’  George  Mel- 
ford’s  latest  production  for  Para- 
mount which  has  been  started  at  the 
Paramount  Long  Island  studio, 
Leatrice  Joy  whose  work  in  “ Man- 
slaughter,” C.  B.  DeMille’s  spec- 
tacular Paramount  production,  won 
her  much  praise,  will  play  the  color- 
ful role  of  Taou  Yuen,  the  Chinese 
wife.  This  is  the  first  time  in  Miss 
Joy’s  motion  picture  career  that  she 
has  played  a character  role. 

Jacqueline  Logan  will  be  seen  as 
Nettie  Vollar  and  Albert  Roscoe 
will  play  Gerrit  Ammidon,  the 
leading  male  role.  Raymond  Hat- 
ton will  have  the  chief  character 
role  and  George  Fawcett  will  play 
the  part  of  Barzil  Dunsack,  the  old 
sea  captain.  Arthur  Shirley  Hull, 
who  played  the  heavy  in  “ The 
Great  Moment  ” with  Gloria  Swan- 
son has  been  cast  in  the  role  of 


William  Ammidon,  Rose  Ta 
will  be  Rhoda,  Helen  Lindreth 
been  given  the  part  of  Kate  Vo 
Dan  Pennell  will  be  Broderick  I 
Frederick  Strong  will  play  the 
of  Jeremy  Ammidon.  Four  1 
girls,  Marie  Axwell,  Betty  Bi 
son,  Audrey  Berry  and  Polly 
cher  will  have  important  parts 
the  picture. 

This  story  by  Joseph  Her; 
heimer  will  be  given  an  authe 
and  elaborate  background,  P; 
mount  says.  The  first  scenes 
be  taken  in  Salem,  Mass.,  wl 
much  of  the  story  was  laid 
all  the  sites  spoken  of  in  the  n< 
will  be  transformed  into  their  1 
style  by  Rudolph  Bylek  and 
technical  staff.  After  finishing  w 
in  Salem  the  company  will  ret 
to  the  Paramount  Long  Isl 
studio  to  film  the  colorful  Chir 
scenes. 


1917 


October  14,  1922 


"itagraph  Thriller  Due 
for  Early  Release 

WILLIAM  DUNCAN  has 
completed  shooting  on 
“When  Danger  Smiles, 
and  is  cutting  and  titling.  The 
negative  is  expected  East 
very  soon,  to  be  prepared  for 
early  release. 

The  Southern  California 
mountains  and  deserts  are 
the  actual  settings  used  m 
“When  Danger  Smiles.  The 
story  concerns  a young  pack- 
ing house  executive  from  an 
eastern  city,  who  determines 
to  study  the  cattle  business 
from  the  ground  up.  Once  in 
the  West,  however,  instead 
of  studying  the  cattle  indus- 
try he  is  compelled  to  con- 
centrate his  best  energies  on 
remaining  alive,  and  saving 
the  life  of  the  girl. 

Edith  Johnson  appears  op- 
posite Duncan  in  “ When 
finely  suited  to  her. 


“Eternal  Flame”  Well  Received 

Los  Angeles  Newspaper  Critics  Enthusiastic 
Over  Norma  Talmadge’s  Latest!  Picture 


HAILED  as  the  greatest  play 
of  the  season,  Norma  Tal- 
madge  in  “ The  Eternal  Flame,’’  a 
First  National  Attraction,  was  re- 
ceived with  enthu?iasm  when  it 
was  shown  at  the  Kinema  Theatre, 
Los  Angeles.  Here  are  what  the 
Los  Angeles  critics  said  of  it : 
Express — “ The  production  was 
beautifully  and  carefully  set,  well 
directed  and  the  story  was  inter- 
esting.” 

Record — “ Superbly  acted  by 
Miss  Talmadge.  There  could  be 
no  richer  spectacle  than  the  grand 
ball  in  the  palace,  no  more  tense 


and  dramatic  horror  than  the 
woman’s  surrender  to  the  branding 
iron,  no  more  pictorial  beauty  than 
in  many  of  Tony  Gaudio  s pic- 
torial compositions  featuring  Miss 
Talmadge.” 

Herald— “Miss  Talmadge  rises 
to  new  and  greater  dramatic  heights 
in  ‘ The  Eternal  Flame.’  ” 

Examiner — “ Joseph  Schenck  has 
produced  a great  picture  in  ‘ The 
Eternal  Flame,’  starring  Norma 
Talmadge.  You  will  certainly 
agree  that  it  is  one  of  Miss  Tal- 
madge’s greatest  vehicles.” 


Publisher’s  Tie-Up  for 
“Strangers’  Banquet” 

“ The  Strangers’  Banquet,”  Mar- 
shall Neilan’s  first  production  made 
in  association  with  Goldwyn  Pic- 
tures Corporation,  is  to  have  an  ex- 
ploitation tie-up  with  Grosset  & 
Dunlap,  publishers.  They  will  issue 
shortly  a photoplay  edition  of  the 
Donn  Byrne  novel  illustrated  with 
scenes  from  the  film  version.  The 
paper  jacket  will  carry  a scene  from 
the  film  also. 

Crosset  & Dunlap  will  arrange  for 
window  displays  of  their  edition  of 
the  novel  in  many  bookshops 
throughout  the  country  at  the  time 
Goldwyn  releases  the  photoplay, 
which  will  be  about  the  end  of  the 
year. 


tfayor  Gives  Mary  Carr 
Key  to  Boston 

The  opening  of  “ Silver  Wings 
it  the  Park  Theatre,  Boston,  last 
veek  was  given  unusual  interest 
iy  the  presence  of  Mary  Carr,  t1- 
'eatured  player  of  this  Fox  Film 
orporation  picture.  When  Mrs 
arr  appeared  upon  the  stage  in 
front  of  the  screen  she  was  met  by 
Mayor  Curley,  who  proceeded  to 
land  her  the  key  to  the  city,  afte- 
1 graceful  and  sincere  speech. 


Critics  Prai  se  Arli  ss  Picture 

“The  Man  Who  Played  God”  Is  ^Highly 
Recommended  by  Reviewers  in  N . Y.  Showing 


A full  measure  of  praise  from 
public  and  critics  was  meted 
out  to  George  Arliss  and  his  newest 
photoplay  feature,  “ The  Man  Who 
Played  God,”  when  this  United 
Artists  release  was  given  its  first 
New  York  showing  last  week  at  the 
Mark  Strand  theatre. 

“ ‘ The  Man  Who  Played  God  ’ is 
not  merely  George  Arhss’s  strongest 
and  most  human  picture,”  said  the 
New  York  Herald’s  critic,  “but  it 
bids  fair  to  be  considered  through- 
out most  of  its  reels  one  of  the 


FOR  YOUR  BENEFIT 

Speedy  service  in  film  printing  is  the  promise  of 
American  Film  Company  Laboratories  and  we  keep 
our  promises. 

We  have  a film  printing  capacity  of  one  million  feet 
per  week.  No  time  is  lost  in  finishing  your  work. 
And  our  central  location  enables  us  to  maintain  express- 
train  service  all  over  the  country. 

May  we  prove  to  you  our  work  is  as  good  as  our 
service  is  swift? 

NEGATIVES  STORED  FREE 
Write  for  full  particulars. 

Developing  Toning 
Printing  Editing 

Tinting  Titling 


finest  screen  transients  seen  here 
this  year.” 

“ High  class  entertainment  which 
no  lover  of  pictures  will  wish  to 
miss,”  was  the  statement  of  the 
critic  for  the  Daily  News.  “‘The 
Man  Who  Played  God  ’ touches 
closer  to  life  probably  than  any  pic- 
ture which  has  been  on  Broadway 
for  months.” 

“ In  every  way  a fine  picture,” 
said  Harriette  Underhill  in  the 
Tribune.  “To  watch  the  perform- 
ance of  George  Arliss  is  a delight. 
He  has  the  loyal  support  of  an  un- 
usually good  company,  and  the  di- 
rection is  wonderful.” 

‘“The  Man  Who  Played  God,’ 
is  not  only  George  Arliss’s  latest, 
but  it  is  by  far  the  best  picture  he 
has  yet  made.”  said  Don  Allen  in 
the  Evening  World.” 

“ Thanks  to  the  acting  of  George 
Arliss  and  excellent  support  by 
other  players,  a high  class  scenario 
and  the  remarkable  direction  of 
Harmon  Weight,  ‘ The  Man  Who 
Played  God’  is  one  of  the  finest 
photoplays  of  the  season,”  wrote 
the  reviewer  for  the  New  York 
Sun. 


Ordinary  film  reduced  to 
American  Standard  Safety 
Size. 

(Absolutely  fireproof  film 
passed  by  all  fire  under- 
writers.) 

A film  printing  capacity  of 
one  million  feet  weekly. 

American  Film 
Company 

Incorporated 
Laboratories 
6229  Broadway 
Chicago,  Illinois 
and  London,  England 

Samuel  S.  Hutchinson, 
President 


A. 


American  10  Points: 

1.  — QUALITY.  Prints  known  for 

brilliancy  and  clearness.  Expert 
staff,  trained  by  years  of  experi- 
ence, assures  highest  quality 
prints  obtainable. 

2.  — REPUTATION.  Gained  in  10 

years  of  experience. 

3. — RESPONSIBILITY.  A concern 

of  strong  financial  standing. 

4.  — LOCATION.  In  the  proper 

geographical  location,  assuring 
quick  delivery  anywhere. 

5. — EQUIPMENT.  All  of  the  most 

modern  obtainable. 

6. — CLEANLINESS.  Within  two 

blocks  of  Lake  Michigan.  Away 
from  dirt  and  dust. 

7.  — SAFETY.  Plant  approved  by 

City  of  Chicago  and  Board  of 
Fire  Underwriters. 

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petitive. 

10. — GUARANTEES.  Write  for  our 
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jT 


“Grandma’s  Boy”  Run 
at  Midnight  Show 

Nobody  can  truthfully  say  that 
Philadelphia  is  slow,  after  what 
happened  at  the  Carman  Theatre 
last  Sunday  night,  October  1st.  A 
city  ordinance  forbids  theatrical  or 
motion  picture  entertainments  on 
Sundays,  but  so  great  was  the  de- 
mand to  see  the  Harold  Lloyd — 
Associated  Exhibitors  attraction, 
“ Grandma’s  Boy,”  produced  by  Hal 
Roach,  that  George  Gravenstine, 
manager  of  the  Carman,  feared  that 
the , two  weeks  for  which  he  had 
contracted  would  be  insufficient, 
with  the  two  Sundays  deducted. 

The  law  was  observed  strictly  and 
the  run  did  not  begin  until  Monday, 
yet  it  was  very,  very  close  to  Sun- 
day night  that  the  first  showing 
started.  It  began  at  exactly  one 
minute  after  midnight.  And  de- 
spite the  fact  that  this  meant  a 
long  wait,  the  theatre  was  crowded 
at  the  opening,  as  it  has  been  at 
each  performance  since. 


STATEMENT  of  the  ownership,  man- 
agement, circulation,  etc.,  required  by 
the  Act  of  Congress  of  August  24,  1912, 
of  Motion  Picture  News,  published 
weekly  at  New  York,  N.  Y.,  for  October 
1,  1922. 

State  of  New  York  ) 

County  of  New  Yorkjss‘ 

Before  me,  a Notary  Public  in  and  for 
the  State  and  county  aforesaid,  personally 
appeared  E.  Kendall  Gillett,  729  Seventh 
avenue,  N.  Y.  C.,  who,  having  been  duly 
sworn  according  to  law,  deposes  and  says 
that  he  is  the  Business  Manager  of  the 
Motion  Picture  News,  and  that  the  fol- 
lowing is,  to  the  best  of  his  knowledge 
and  belief,  a true  statement  of  the  owner- 
ship, management  (and  if  a daily  paper, 
the  circulation),  etc.,  of  the  aforesaid 
publication  for  the  date  shown  in  the 
above  caption,  required  by  the  Act  of 
August  24,  1912,  embodied  in  section  443, 
Postal  Laws  and  Regulations,  printed  on 
the  reverse  of  this  form,  to  wit : 

1.  That  the  names  and  addresses  of 
the  publisher,  editor,  managing  editor, 
and  business  managers  are:  Publisher, 
Motion  Picture  News,  Inc.,  729  Seventh 
avenue,.  New  York  City;  Editor,  Wm.  A. 
Johnston,  729  Seventh  avenue,  New  York 
City;  Managing  Editor,  J.  S.  Dickerson, 
729  Seventh  avenue,  New  York  City; 
Business  Manager,  E.  Kendall  Gillett, 
729  Seventh  avenue.  New  York  City. 

2.  That  the  owners  are:  (Give  names 
and  addresses  of  individual  owners,  or, 
if  a corporation,  give  its  name  and  the 
names  and  addresses  of  stockholders  own- 
ing or  holding  1 per  cent  or  more  of  the 
total  amount  of  stock.)  Motion  Picture 
News,  Inc.,  729  Seventh  avenue,  N.  Y.  C. ; 
Wm.  A.  Johnston,  729  Seventh  avenue, 
N.  Y.  C. ; E.  Kendall  Gillett,  729  Seventh 
avenue,  N.  Y.  C. ; Isabel  G.  Gillett,  729 
Seventh  avenue,  N.  Y.  C.;  Percy  S. 
Alden,  729  Seventh  avenue,  N.  Y.  C. ; 
Carll  Tucker,  729  Seventh  avenue, 
N.  Y.  C. 

3.  That  the  known  bondholders,  mort- 
gagees, and  other  security  holders  own- 
ing or  holding  1 per  cent  or  more  of  total 
amount  of  bonds,  mortgages,  or  other  se- 
curities are:  (If  there  are  none,  so  state.) 
None. 

4.  That  the  two  paragraphs  next 
above,  giving  the  names  of  the  owners, 
stockholders,  and  security  holders,  if  any, 
contain  not  only  the  list  of  stockholders 
and  security  holders  as  they  appear  upon 
the  books  of  the  company  but  also,  in 
cases  where  the  stockholder  or  security 
holder  appears  upon  the  books  of  the 
company  as  trustee  or  in  any  other  fidu- 
ciary relation,  the  name  of  the  person  or 
corporation  for  whom  such  trustee  is 
acting,  is  given;  also  that  the  said  two 
paragraphs  contain  statements  embracing 
affiant’s  full  knowledge  and  belief  as  to 
the  circumstances  and  conditions  under 
which  stockholders  and  security  holders 
who  do  not  appear  upon  the  books  of  the 
company  as  trustees,  hold  stock  and  se- 
curities in  a capacity  other  than  that  of 
a bona  fide  owner;  and  this  affiant  has 
no  reason  to  believe  that  any  other  per- 
son, association,  or  corporation  has  any 
interest  direct  or  indirect  in  the  said 
stock,  bonds,  or  other  securities  than  as 
so  stated  by  him. 

5.  That  the  average  number  of  copies 
of  each  issue  of  this  publication  sold  or 
distributed,  through  the  mails  or  other- 
wise, to  paid  subscribers  during  the  six 
months  preceding  the  date  shown  above 

is  . (This  information  is 

required  from  daily  publications  only.) 

E.  KENDALL  GILLETT. 

Sworn  to  and  subscribed  before  me  this 
18th  day  of  September.  1922. 

[Seal]  R.  G.  GEORGE, 


1918 


Motion  Picture  New 


0 FFE  RINGS 


SALES 


PUR  CHASE , 


In  the  Independent  Field 

--  rvi*iw« ■/•+/>//  by  CHESTER  J.  - 


New  Independent  Enters  Field 

Amalgamated  Exchanges  Will  Produce 
Twelve  Stories  For  Monthly  Release 


Will  Distribute  Second 
National  Releases 

UNDER  an  agreement  en- 
tered into  by  Second 
National  Pictures  Cor- 
poration and  Ferdinand  H. 
Adam,  the  latter  has  arranged 
for  the  distribution  of  Sec- 
ond National  releases  in 
South  America,  Central 
America,  Mexico  and  the 
West  Indies. 

Mr.  Adam  for  years  has 
been  handling  the  product  of 
several  of  the  largest  Amer- 
ican film  companies  in  these 
territories.  Arrangements  al- 
ready have  been  made  for 
shipping  prints  of  the  five  pic- 
tures so  far  released  by  Sec- 
ond National  to  Buenos  Aires 
and  other  important  centers 
in  the  new  field. 


Warner  Float  Starts 
Tour  to  Coast 

The  huge  float  advertising  the 
forthcoming  series  of  Warner 
Brothers  pictures  left  New  York 
this  week  for  Los  Angeles.  Frank 
A.  Cassidy,  a circus  and  film  pub- 
licity man,  who  has  a coast-to-coast 
acquaintance  in  newspaper  offices, 
is  accompanying  the  float  with 
Howard  Messmore  as  assistant. 

The  float  has  been  equipped  with 
a silvery-toned  calliope  which  will 
play  “ There’s  a Main  Street  in 
Every  Town,  But  There’s  Only 
One  Broadway,”  a song  written  by 
Eddie  Bonns  and  Lou  Marangella, 
adapted  to  the  Warner  version  of 
the  Sinclair  Lewis  novel,  “ Main 
Street.” 


Stunt  Trailer  Helping 
Serial  Picture 

The  Export  & Import  Film  Com- 
pany in  cooperation  with  the  Re- 
publican Laboratories  have  prepared 
a special  “ stunt  ” trailer  of  about 
300  feet  for  advance  announcement 
of  “Jungle  Goddess”  screenings  in 
theatres. 

The  reel  is  made  up  of  thrill  shots 
from  the  fifteen  episodes  of  the 
animal  chapter-play  and  its  use  as  a 
serial  business  getter  is  said  to  have 
already  been  proved  by  many  exhib- 
itors. 


Buffalo  Territory  Sold 
on  Warner  Pictures 

The  Film  Exchange,  Inc.,  of  Buf- 
falo, has  purchased  for  the  Buf- 
falo territory  the  exclusive  rights 
to  the  following  Warner  Brothers 
pictures:  “Your  Best  Friend,”  a 
Harry  Rapf  production  starring 
Vera  Gordon ; “ Parted  Curtains,” 
with  Henry  B.  Walthall  and  Mary 
Alden;  and  “Ashamed  of  Parents,” 
which  was  edited  and  titled  by  Eddie 
Bonns  and  Lou  Marangella  of  the 
Warner  publicity  staff. 


THE  advent  of  the  Amalgamated 
Exchanges  of  America  into 
screen  circles  marks  the  beginning 
of  the  predicted  influx  of  independ- 
ent producing  corporations. 

Its  entrance  into  the  field  has  fol- 
lowed months  of  planning  and  hard 
work  of  gathering  together  an  or- 
ganization well  known  to  the  indus- 
try from  both  the  producing  and 
distributing  end.  The  so-called 
shortage  in  screen  subjects  led  its 
organizers  to  first  extend  their 
search  in  this  direction  with  a re- 
sult that  the  screen  rights  for 
twelve  well  known  published  books 
were  obtained  with  further  works 
of  the  various  authors  contracted 
The  object  of  the  company  is  to 
produce  the  twelve  stories  in  five 
reel  subjects  of  one  subject  a month. 
The  books  are  “ The  Madonna  in 
Chains,”  by  Edwards  Owings  Towne 


THE  sale  of  “ What’s  Wrong 
With  the  Women  ” for  Ken- 
tucky and  Tennessee  is  announced 
this  week  by  Louis  Baum,  vice- 
president  of  Equity  Pictures  Cor- 
poration. The  picture  will  be  han- 
dled in  these  states  by  Col.  Fred 
Levy  of  Big  Feature  Rights  Com- 
pany, one  of  the  largest  exchanges 
of  this  territory  . 

“ What’s  Wrong  With  the  Wom- 
en ” was  written  and  produced  by 
Daniel  Carson  Goodman.  It  is 
interpreted  by  an  all-star  cast  in- 
cluding Wilton  Lackaye,  Barbara 
Castleton,  Julia  Swayne  Gordon, 
Huntley  Gordon,  Rod  La  Rocque, 
Constance  Bennett  and  Montagu 
Love.  It  was  received  by  all  trade 
paper  critics  as  one  of  the  most 
powerful  dramas  of  present-day 
life  to  reach  the  screen  and  was 
commended  as  a faithful  picturiza- 
tion  of  modern  women.  The  picture 
has  already  had  its  New  York  pre- 
miere at  the  Cameo  theatre  where  it 
was  booked  by  Sam  Zierler  of  Com- 
monwealth Film  Corporation,  who 
controls  the  rights  for  New  York 
State. 

The  sale  to  Big  Feature  Rights 
brings  the  total  sales  to  date  on  this 
picture  to  nearly  seventy-five  per 
cent  of  the  entire  country  . 


COMING  SOON 

PERFECT  PICTURES 

“neithen  SCKEEN  Ni»  stage — 

■ UT  LIFE'S  WINDOW 


— “ The  Life  of  an  Actress,”  by 
Langdon  McCormack — “ The  Fire 
Patrol,”  by  Hawkins  and  Barber — 
“ Sunshine  of  Paradise  Alley,”  by 
Denman  Thompson — “ Her  Fatal 
Night,”  by  Hal  Reid — “ Lost  in 
New  York,”  by  Leonard  Grover— 
“ Too  Rich  to  Marry,”  by  Edwards 
Owings  Towne — “ Land  of  the 
Living,”  by  Martin  J.  Harvey — 
“ Driven  From  Home,”  by  Hal 
Reid — “ It’s  Never  too  Late  to 
Mend,”  by  Chas.  Reade  and  “ Easy 
Money,”  by  Edwards  Owings 
Towne. 

The  first  of  these  to  be  released 
is  “ The  Madonna  in  Chains,”  and 
the  others  to  follow  monthly 
but  not  in  the  rotation  given. 

The  entire  production  of  this 
newly  formed  company  will  be 
done  in  their  studios  at  New  Ro- 
chelle and  Yonkers. 


The  sale  of  “ Where  is  My 
Wandering  Boy”  to  Eltabran  Film 
Company  for  Georgia,  Florida, 
Alabama  and  Tennessee,  marks  the 
100  per  cent  distribution  of  this 
Equity  picture  in  the  United  States. 


Earthquake  and  Fire 
Wreck  Cafe 

An  entire  cafe  extending  the  full 
length  of  one  of  the  big  double 
stages  at  the  Hollywood  Studios, 
Inc.,  was  entirely  wrecked  by  a 
fire  and  earthquake  for  the  moving 
picture  camera  by  Irving  Cummings 
in  staging  some  of  the  scenes  in 
“ Chicago  Sal,”  his  first  of  a series 
of  three  productions  for  Principal 
Pictures  Corp. 

The  scenes  were  staged  under  the 
supervision  of  the  police  depart- 
ment. More  than  800  persons  were 
seated  in  the  cafe  when  it  was 
wrecked. 


Dr.  Shallenberger  on 
Selling  Tour 

Dr.  W.  E.  Shallenberger,  Presi- 
dent of  Arrow  Film  Corporation,  is 
on  a swing  around  the  circle,  during 
which  time  he  will  combine  the  sell- 
ing of  Arrow’s  new  Fall  product 
with  a critical  analysis  of  motion 
picture  conditions  in  the  centres  he 
His  itinerary,  at  the  present  time, 
includes  a brief  stay  in  Philadelphia, 
Baltimore,  Washington,  Pittsburgh, 
Cleveland,  Louisville,  Cincinnati, 
Detroit  and  Chicago. 


Betty  Blythe  Picture  I 
Under  Way 

THE  second  in  the  present 
series  of  Betty  Blythe 
special  star  pictures 
now  being  made  by  B.  B.  Pro- 
ductions, Inc.,  is  well  under 
way  at  the  Whitman  Bennett 
Studies  in  Yonkers. 

The  title  is  “ The  Darling 
of  the  Rich.”  The  five  lead- 
ing artists  in  the  supporting 
company  are  Montague  Love, 
Charles  Gerard,  Gladys  Les- 
lie, Julia  Swayno  Gordon  and 
Leslie  Austin. 

The  story  and  continuity  of 
“ The  Darling  of  the  Rich  ” 
are  both  by  Dorothy  Far- 
num,  who  has  been  Mr.  Ben- 
nett’s staff  writer  for  the  past 
two  years  and  who  is  now 
temporarily  in  Los  Angeles 
writing  the  script  for  Marshal 
Neilan’s  next  important  spe- 
cial production.  The  plot  is 
a melodrama  of  New  York 
“ high  society,”  telling  the 
amazing  adventures  of  a poor 
country  girl  who  comes  to 
the  big  city,  exchanges  iden- 
tities with  a refugee  Russian 
Princess  and  finds  herself  in 
a maelstrom  of  unexpected 
events. 


Arrow  Completes  Big 
Foreign  Deal 

David  J.  Mountan,  Manager  foi 
the  Foreign  Department  of  Arrow  { 
Film  Corporation,  reports  the  sign-  i 
ing  of  an  important  contract  wit!  I 
W.  A.  Robbins,  acting  for  the  Co-  ! 
Operative  Film  Exchange  in  Mel-  I 
bourne,  Australia,  under  the  term:  j 
of  which  Mr.  Robbins’  organizatior  I 
obtains  the  distribution  rights  foi 
Australia,  New  Zealand  and  Tas-  j 
mania  for  a minimum  of  twenty-  I 
six  Arrow  features,  including  foui 
James  Oliver  Curwood’s,  four  Petei 
B.  Kyne’s,  two  Rubye  de  Remer’s  j 
four  Neva  Gerber’s,  eight  Jack 
Hoxie’s,  “ Love,  Hate  and  a 
Woman,”  “ The  Splendid  Lie,’ 

‘ The  Innocent  Cheat,”  “Ten 
Nights  in  a Barroom  ” and  others. 

Also  included  in  the  contract  were 
a minimum  of  fifty-two  comedies 
made  up  of  Mirthquakes,  Speeds, 
Cruelyweds,  Hank  Manns  and 
Eddie  Lyons,  as  well  as  eleven 
Sport  Pictorials. 


Ince  to  Direct  Former 
Stage  Drama 

Ralph  Ince  has  signed  up  with 
Murray  W.  Garsson-Inc.  to  direct 
a screen  version  of  a celebrated 
stage  drama  which  enjoyed  quite 
a run  on  Broadway  several  sea- 
sons ago. 

“ The  Has  Been,”  is  given  as  the 
working  title. 


Equity  Picture  Sold  In  South 

Kentucky,  Tennessee  Sale  Announced 
On  “What’s  Wrong  With  The  Women” 


October  14,  1922 


1919 


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Novel  Publicity  Sheet 
Issued  by  C.  B.  C. 

A NOVEL  publicity  and 
exploitation  sheet  is 
that  issued  this  week 
by  the  C.  B.  C.  Film  Sales 
Corporation  in  connection 
with  its  distribution  of  the 
series  of  six  pictures,  of  which 
“ More  To  Be  Pitied  ” was 
the  first,  and  the  second  re- 
lease, “ Only  A Shop  Girl," 
is  now  in  production. 

This  is  a facsimile  of  an 
actual  trade  publication  in 
style,  make-up,  and  every 
other  detail,  with  the  excep- 
tion that  everything  in  it — 
advertisements,  news  stories, 
stills — have  to  do  with  “ More 
To  Be  Pitied  ” and  “ Only  A 
Shop  Girl.” 

The  new  sheet  is  being  sent 
to  all  exchanges. 


Now  Ready 

Clear  Decks  for  Action 


Comething  New 

vJ  in  a 

Pair  of  reels 

Expressly 

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SOMETHING  NEW  IN 
[SERVICE  ALSO 


“Rags  to  Riches”  Hit  at  Capitol 

Is  Endorsed  by  Newspapers  and  Trade 
Critics  as  Good  Audience  Attraction 


AGS  TO  RICHES,”  the 
JLV  Warner  Brothers  picture 
featuring  Wesley  Barry,  which  was 
shown  at  the  Capitol  theatre,  last 
week,  is  declared  to  have  played  one 
of  the  biggest  business  weeks  in  the 
history  of  the  theatre. 

The  trade  paper  critics,  following 
the  fine  reception  accorded  the 
Harry  Rapf  production  by  the  New 
York  newspaper  critics,  characterize 
the  feature  as  a sure-fire  box-office 
attraction. 

Substantiating  these  laudatory 
comments,  S.  L.  Rothafel,  manag- 
ing director  of  the  Capitol,  upon 
being  queried  about  the  picture  is 
declared  to  have  remarked:  “It’s 

a peach  of  an  audience  picture.” 
Moving  Picture  World  said: 
“ Warners  offer  a human  interest 
knockout  that  promises  gold  mine 
for  exhibitors.  Here’s  a produc- 
tion that  is  that  big  and  that  prom- 
ising to  warrant  cancellation  of  any 
contract  in  order  to  show  it  at  the 
best  houses  everywhere.” 

Motion  Picture  News  said : 
“ Here  is  a photoplay  combining  all 
the  elements  which  build  smashing 
returns  at  the  box-office.  Don’t 
hesitate.  Get  this  picture.  Then 
take  your  money  to  the  bank.” 

Film  Daily  said : “ Barry’s  latest 
is  another  sure-fire  box-office  that 
you  don’t  want  to  miss.  Put  in 
your  order  as  early  as  possible  and 
start  getting  them  interested  as  soon 


as  you  are  sure  of  it.  You  can’t 
beat  this  for  clean  entertainment 
and  a real  family  picture.  It  is  for 
old  and  young  alike.  ” 

Exhibitors  Trade  Review  said : 
“ Rags  to  Riches  ” is  rare  entertain- 
ment. It’s  a wholesome  story,  a 
story  for  the  whole  blessed  family, 
filled  with  laughs  and  many  alter- 
nating chokes.  In  reply  to  an  in- 
quiry as  to  how  this  feature  was 
going,  Mr.  Rothafel,  the  chief  of 
presentations,  remarked  that  it  was 
‘ a peach  of  an  audience  picture.’ 
Mr.  Rothafel  was  right.  It  is.” 
New  York  Telegraph  said  : “ Rags 
to  Riches,”  that  good  old  melodrama 
that  we  used  to  laugh,  cry,  applaud 
and  hiss  over,  has  at  last  reached 
the  screen,  thanks  to  the  Warner 
Brothers,  and  is  being  presented  at 
the  Capitol  this  week.  It’s  going 
to  be  just  as  big  a hit  as  the  stage 
version.  The  film  has  something  to 
please  most  everybody  and  ought  to 
create  as  fine  a cinema  record  as  it 
did  as  a speaking  stage  production. 
Barry  is  excellent  throughout,  and 
places  this  feature  film  high  up  in 
the  success  class.” 

Wesley  Barry  is  supported  by  a 
cast  which  includes  Niles  Welch, 
Ruth  Renick,  Russell  Simpson, 
Richard  Tucker,  Eulalie  Jensen  and 
many  other  prominent  screen  play- 
ers. The  story  was  written  by  Will 
Nigh  and  Walter  De  Leon,  and  it 
was  directed  by  Wallace  Worsley. 


Special  Paper  For  “Notoriety” 

Artistic  Color  and  Tint  Process  Used 
In  Campaign  of  Outdoor  Advertising 


Anew  step  in  poster  creation  will 
be  marked  when  the  paper  on 
Will  Nigh’s  first  production  for  L. 
Lawrence  Weber  & Bobby  North 
will  appear.  The  elaborate  stand- 
ard set  in  making  the  picture  itself 
and  in  titling  it  with  a special  color 
and  tint  process,  will  be  maintained 
in  the  outdoor  advertising  campaign. 

The  posters  will  be  unusually 
colored,  and  masterpieces  of  art  as 
well  as  of  advertising  value  accord- 
ing to  Weber  and  North.  Albert 
Vargas,  leading  motion-picture  ar- 
tist of  his  class,  was  engaged  to 
concentrate  for  two  solid  weeks  on 
“Notoriety”  alone,  and  the  expert 
staff  of  the  Otis  Lithographing  Co. 
paid  special  attention  to  developing 
the  punch  in  every  piece  of  paper. 
The  keynote  of  the  posters  is  class, 
in  conformity  with  the  calibre  of 
the  eight-reel  release. 

The  large  collection  of  stills  on 
this  multi-reeled  production  helped 
the  producers  in  picking  a rich 
variety  of  scenes  for  advertising 
purposes  and  lobby  display.  In  its 
present  length  of  8,000  feet, 
“ Notoriety  ” contains  practically 
every  imaginable  type  of  setting  and 
action.  The  dazzle  of  society,  the 
pathos  of  poverty,  the  thrill  of 
physical  combat  are  all  represented 
in  the  paper.  More  than  three 
hundred  scene  stills  were  avail- 
able for  choice,  and  the  exploita- 
tion and  advertising  staff  hasn’t 
missed  a bet,  it  is  claimed. 

Fast  progress  is  being  made  on 
the  heralds,  press-book  and  acces- 


sories accompanying  “ Notoriety,” 
and  it  is  expected  that  they  will 
strike  the  patron  forcibly  with  their 
daring  treatment. 


“ Lost  in  a Big  City  ” 
Nears  Completion 

Word  has  been  received  from 
Gloversville,  New  York,  where 
Blazed  Trail  Productions,  Inc.,  is 
busily,  at  work  upon  “ Lost  in  a 
Big  City,”  that  the  picture  is  rapidly 
nearing  completion  with  approxi- 
mately two  weeks  more  of  camera 
work  still  remaining  to  be  done. 

Arrow  Film  Corporation  is  to  re- 
lease the  film  version  of  this  world- 
famous  old  melodrama. 

The  stars,  John  Lowell  and  Baby 
Ivy  Ward,  are  the  same  as  in  “ Ten 
Nights  in  a Barroom,”  as  is  the 
scenarist,  L.  Case  Russell. 


New  A1  Haynes  Series 
Is  Offered 

A1  Haynes  in  a series  of  one-reel 
comedies,  one  every  two  weeks,  is 
the  latest  offering  of  Storey  Pic- 
tures, Inc.,  for  the  independent 
State  Rights  market. 

Haynes  will  be  remembered  for 
his  work  in  Christie  comedies.  In 
the  new  series  of  twenty-six  single 
reelers  he  is  supported  by  many  of 
his  former  associates  in  Christie 
Comedies,  including  George  French, 
Vera  Reynolds,  Bille  Bennett,  Tom 
Dempsey  and  Jack  Henderson. 


Abramson  Picture  in 
“Loop”  Theatres 

WHAT  is  supposed  to 
constitute  a record  in 
Chicago  film  circles 
was  engineered  this  week  by 
Frank  Zambreno,  president 
of  the  Chicago  Graphic  Film 
Exchange,  when  that  enter- 
prising showman  booked 
“ Wildness  of  Youth,”  Ivan 
Abramson’s  All-Star  Master- 
piece for  the  Castle  and  Bar- 
bee Theatres  in  the  Loop 
playing  day  and  date. 

With  such  stars  as  Virginia 
Pearson,  Mary  Anderson, 
Harry  Morey,  Joe  Striker, 
Thurston  Hall,  Julia  S wayne 
Gordon  and  the  late  Bobby 
Connelley  in  the  cast  Zam- 
breno is  exercising  every  pos- 
sible means  to  have  some 
members  of  the  cast  present 
for  personal  appearances  in 
conjunction  with  the  week’s 
run  at  both  houses. 


Roy  Sheldon  to  Direct 
“Way  Down  South” 

Announcement  is  made  by  Mur- 
ray W.  Garsson,  president  of  Mur- 
ray W.  Garsson-Inc.,  that  Roy 
Sheldon  has  been  engaged  by  him 
to  direct  Harry  P.  Diggs’  southern 
drama,  “ Way  Down  South.” 

The  company  of  players  and  tech- 
nical experts  are  now  being  engaged 
and  by  the  tenth  of  this  month  the 
entire  company  will  leave  for 
Albany,  Ga.,  the  locale  of  the  play, 


“The  Scarecrow”  Will 
Be  Produced 

Percy  MacKaye’s  story  of  Salem 
witchcraft,  “ The  Scarecrow,”  which 
has  taken  its  place  in  most  texts  and 
anthologies  as  one  of  the  classics 
of  the  American  drama  since  its 
stage  production  a few  years  ago, 
will  be  Glenn  Hunter’s  next  Film 
Guild  picture. 

The  scenario  is  being  written  by 
James  Ashmore  Creelman,  adapter 
of  “ Smilin’  Through,”  and  other 
successes,  and  Frank  Tuttle,  who 
will  direct  the  picture. 


“Plaything  of  Emperor’  ’ 
Given  Approval 

Jesse  A.  Levinson  reports  that 
the  New  York  Motion  Picture  Com- 
mission have  approved  his  current 
feature,  “ The  Plaything  of  an  Em- 
peror,” without  a single  elimination 
or  change. 


Who  was 


■Che 


Piayth|NG 

0/  an 

Emperor 

? 


1920 


“Affinities”  Prints  in 
Exchanges 

Announcement  has  been  made  of 
the  arrival  of  prints  in  the  various 
exchanges  of  the  W.  W.  Hodkin- 
son  Corp.  of  the  Ward  Lascelle 
feature  “ Affinities,”  the  comedy  by 
Mary  Roberts  Rinehart  and  starring 
Colleen  Moore  and  John  Bowers. 
This  feature  is  being  viewed  by  the 
exhibitors  for  the  purpose  of  first 
run  showing. 

“ Affinities  ” is  scheduled  for  re- 
lease by  the  Hodkinson  Corp.  on 
October  15.. 

Colleen  Moore  plays  the  leading 
role  of  Fanny  Illington  while  John 
Bowers  plays  the  part  of  her  hus- 
band, Bay  Illington.  Both  are  very 
capable  screen  personalities.  The 
balance  of  the  cast  consists  of  such 
well-known  names  as  Joe  Bonner, 
Grace  Gordon  and  Pietro  Sosso. 


Williams  Is  Finishing 
New  Picture 

Earle  Williams  is  putting  the 
•final  touches  on  “You  Never 
Know.”  This  production  is  being 
made  at  the  Vitagraph  Hollywood 
studios  under  the  direction  of 
Robert  Ensminger. 

Much  of  the  comedy  and  several 
of  the  dramatic  situations  revolve 
around  Muggsy,  a ward  of  Eddie 
Manning,  the  hero.  This  role  is 
handled  by  Coy  Watson  Jr.  This 
youth  with  a dog,  secured  after  a 
long  and  careful  search,  are  said  to 
do  much  to  enhance  the  value  of  the 
picture  and  occasionally  steal  scenes 
from  Earle  Williams. 

Gertrude  Astor  plays  opposite 
Earle  Williams  and  the  cast  in- 
cludes such  well  known  names  as 
George  Field,  Claire  DuBrey, 
James  Conway,  Louis  Dumar, 
Walter  Cooper  and  Leonard 

Trainor. 

Coast  Company  Leaves 
for  Honolulu 

Said  to  be  one  of  the  most  elab- 
orate location  trips  ever  made  out 
of  Hollywood  is  that  just  started 
by  Director  Julia  Crawford  Ivers, 
Betty  Compson  and  a company  of 
players  who  are  to  spend  six  weeks 
in  the  Hawaiian  Islands  making 
scenes  for  “ The  White  Flower,”  a 
Paramount  Picture  written  by  Mrs. 
Ivers  during  a recent  stay  in  Hon- 
olulu. 

Companies  have  gone  on  trips  be- 
fore, but  usually  with  only  a 
“ skeleton  ” equipment.  Mrs.  Ivers, 
however,  has  arranged  that  prac- 
tically a temporary  branch  of  the 
Lasky  studio  will  be  set  up  in 
Honolulu. 


Motion  Picture  N e \ y 


“Sure  Fire  Flint”  Hits  Mark 

New  Jersey  Manager  Reports  Ovation 
Given  Johnny  Hines’  Latest  Vehicle 


WITH  the  announcement  of 
the  first  report  of  “ Sure- 
Fire  Flint’s  ” success  and  the  tre- 
mendous ovation  accorded  it  at  the 
Playhouse  Theatre  in  Westfield, 
New  Jersey,  where  it  played  last 
Saturday  to  an  enthusiastic  audi- 
ence and  a more  enthusiastic  man- 
ager who  adjudged  this  produc- 
tion as  the  best  comedy  drama  he 
has  ever  seen,”  a veritable  flood  of 
demand  for  prints  from  exchange- 
men  who  have  bought  “ Sure-Fire 
Flint”  featuring  Johnny  Hines  for 
their  territories,  began  coming  in 
to  producer  C.  C.  Burr’s  office  ac- 
cording to  that  office. 

In  as  much  as  the  production  ran 
into  seven  reels,  Mr.  Burr  went  to 
see  the  trial  performance  at  West- 
field  to  obtain  the  reaction  of  the 
audience  and  ascertain  which  parts 
of  the  production  to  cut  in  order  to 


reduce  it  to  six  reels.  This  plan 
however,  was  unnecessary  since 
the  continuity,  action  of  gags  were 
so  well  knit  together  that  any 
cutting  would  have  injured  the  pro- 
duction. “ Sure-Fire  Flint  ” there- 
fore will  be  released  as  a seven 
reel  production.  Immediately  fol- 
lowing the  successful  debut  of 
“ Sure-Fire  Flint  ” at  the  Playhouse 
Theatre,  Manager  Flagg  wired  to 
producer  C.  C.  Burr:  “‘Sure-Fire 
Flint’  played  to  a jammed  house 
Saturday  against  new  opposition 
which  has  a fine  new  house.  Held 
crowd  in  lobby  and  sidewalk  one 
hour  and  a half.  The  best  comedy 
drama  I or  my  people  have  seen. 
Both  you  and  Johnny  Hines  de- 
serve a great  deal  of  credit.  Noth- 
ing but  compliments  from  my 
people  in  being  able  to  get  such  a 
picture.” 


“Bull  Dog  Drummom’ 
Deal  Completed 

AN  important  deal  is  an 
nounced  this  wee) 
whereby  W.  W.  Hod 
kinson,  through  Producer 
Security  Corporation  acquiree 
the  distribution  rights  o 
“ Bull  Dog  Drummond  ” fo 
the  United  States  and  Canada 
“Bull  Dog  Drummond”  a: 
a stage  production  scored  one 
of  the  biggest  successes  in  « 
decade  and  last  year  made  iA 
remarkable  run  in  both  New  4 
York  and  London.  At  thel 
present  time  it  is  playing  ul 
capacity  m Chicago  under  dir  1 
ection  of  Charles  Dillingham'* 
The  picture  rights  for  this  <: 
notable  melodrama  brought  a 
record  price,  it  is  claimed,  j 
Hollandia  Films  Co.,  pro- 
duced the  feature  and  Evelyn  j 
Greeley  and  Carlyle  Blackwell  ( 
were  specially  sent  to  Eng- 
land  along  with  Director  Os-  i 
car  Apfel  to  secure  the  ex- 
teriors in  the  exact  locale  of  j 
the  story. 


6 i 


Beautiful  and  Damned”  Listed 


Is  Announced  by 
Second  of  Seven 

unpHE  BEAUTIFUL  AND 
1 DAMNED,”  F.  Scott  Fitz- 
gerald’s novel  in  the  course  of  pic- 
turization  by  the  Warner  Brothers, 
is  announced  as  the  second  of  seven 
releases  for  the  season.  The  story 
is  being  produced  under  the  super- 
vision of  Sam  and  Jack  Warner 
at  the  organization’s  Coast  studios, 
with  William  A.  Seiter  directing. 

Prominent  members  of  the  cast 
headed  by  Marie  Prevost  include 
Kenneth  Harlan,  Harry  Myers, 
Louise  Fazenda,  Tully  Marshall, 
Emmett  King,  Cleo  Ridgeley,  Wal- 
ter Long,  Parker  McConnell,  Clar- 
ence Burton,  George  K u w a , 


Warner  Brothers  as 
Season’s  Releases 

Charles  McHugh  and  Kathleen  Key. 

“ The  Beautiful  and  Damned” 
tells  the  story  of  the  love  and  mar- 
riage of  Anthony  Patch  (Kenneth 
Harlan)  and  the  vivid  beauty, 
Gloria  (Marie  Prevost).  It  reveals 
with  devastating  satire  a section  of 
American  society  which  has  never 
before  been  recognized  as  an  en- 
tity— that  wealthy,  floating  popula- 
tion which  throngs  the  restaurants, 
cabarets,  theatres  and  hotels  of  the 
big  cities — people  adrift  on  the  sea 
of  luxury,  without  the  anchors  of 
homes  and  the  rudders  of  respon- 
sibilities, people  without  roots  or 
backgrounds. 


Indiana  Endorsers  Pa 
Tribute  to  Post 

The  Indiana  Indorsers  of  Phot 
plays  have  paid  an  unsolicit  I 
tribute  to  Guy  Bates  Post  in  “ T1  1 
Masquerader,”  a First  Nation 
Attraction.  After  reviewing  “ T1 
Masquerader  ” they  sent  the  follov  i 
ing  letter  to  Mr.  Post: 

“‘The  Masquerader’  is  a wo:  i 
derful  picture  and  your  acting  J 
faultless. 

“ Your  work  in  this  picture  ad<  I 
much  to  the  reputation  you  ha'  f 
made  for  doing  only  worth  whi  ' 
plays  and  doing  them  splendidl  ' 
We  wish  you  success  in  all  ne 
plays.” 


Brandt  Back  From  Coast  Trip 

C.  B.  C.  President  Finds  Exhibitors  Are 
Ready  to  Cooperate  With  Independents 


JOE  BRANDT,  President  of  the 
C.  B.  C.  Film  Sales  Corpora- 
tion, returned  this  week  from  a two 
and  a half  months’  trip  more  con- 
vinced than  ever  of  the  btg  times 
coming  for  independents,  and  of 
the  fact  that  this  bids  fail  to  be  a 
big  season  for  the  entire  industry. 

Brandt’s  trip  took  him  all  the  way 
to  the  Coast,  including  prolonged 
stop-overs  at  all  the  principal  key 
cities  en  route;  allowed  for  a stay  of 
several  weeks  at  the  Coast  produc- 
tion center  to  put  into  effect  ideas 
he  had  gained,  and  to  study  the  sit- 
uation there : and  a stop  of  several 
At  his  New  York  offices  this 
week,  he  said  that  he  studied  con- 
ditions carefully  en  route  interview- 
ing exchange  men,  territorial  buy- 
ers, and  exhibitors  in  every  city, 
and  that  the  results  of  his  observa- 
tions led  him  to  be  confident  that 
the  majority  of  exhibitors  through- 
out the  country  are  really  holding 
off  on  booking  solid,  and  are  leav- 
ing a definite  number  of  open 
dates  for  Independent  pictures  this 
year. 

The  consensus  of  opinion  of  ex- 


hibitors seems  to  be,  he  says,  that 
the  Independent  field  will  be  well 
worth  watching  this  year,  and  that 
enough  open  dates  for  Independent 
pictures  will  be  conducive  to 
greater  prosperity  for  every  one 
concerned. 


Fox  Aids  Exhibitors 
with  Press  Books 

The  exhibitors  booking  Fox  sp 
cials  are  going  to  be  benefitf 
with  the  greatest  array  of  exploit 
tion  and  press  books  ever  gottc 
up  by  the  organization  according  t 
the  Fox  offices.  Recent  repor 
indicate  that  they  have  been  high 
commended  by  exhibitors,  many  c ■ 
whom  have  expressed  their  appr< 
ciation  of  this  valuable  assistant' 
rendered  them  by  Fox  Film  Co.j 
poration. 


Release  Prints 

\ ou  should  be  released  from  all  worry  on  your  release 
prints.  You  never  see  them  or  know  whether  they  are 
good  or  not  until  the  exchangeman  tells  you. 

“ Personal  Interest  ” in  printing  and  developing  will 
release  you  from  all  worry  as  to  their  quality.  “ Evans 
Prints  ” have  been  known  for  their  quality  for  the  past 
fifteen  years. 

Personal  Interest  Follows  Your  Picture  Through  Every  Stage 

EVANS  FILM  LABORATORIES 
416  W.  216th  St.,  New  York  City 

'Phone:  Wadeicorth  3443 


NEW  THEATRE 


Construction  & Equipment 

Department 


P R O J E CT ION 


P.  M.  ABBOTT 


CAMERA 


TECHNICAL  EDITOR 


historical  Developments  Leadin 

to  the  Modern  Motion  Picture 

' 

Idea  First  Originated  Several  Hundred  Years  Before  Christian  Era 


j. ; By  C.  Francis  Jenkins * 

' " HAVE  been  asked  by  your  Papers 
Committee  to  prepare  a sketch  of  the 
* l conception,  early  history  and  develop- 
ment of  the  motion  picture,  but  to  compile 
i accurate  account  sufficiently  complete 
iithout  being  too  lengthy  is  not  an  easy 
Jsk. 

P , Where  the  motion  picture  idea  orig- 

I'ated  I have  not  found  out,  though  a hun- 
ed  years  before  the  Christian  era,  Lu- 
etus  strangely  wrote  his  friend  thus : 

Do  not  thou  moreover  wonder  that  the 
lages  appear  to  move  and  appear  in  one 
der  and  time  their  arms  and  legs  to  use; 
r one  image  disappears  and  instead  ap- 
ars  another  arranged  in  another  way, 
id  thus  seems  each  gesture  to  change ; 
ir  you  must  understand  that  this  takes 
ace  in  the  quickest  time.” 

In  Development  2000  Years 

This  is  an  exact  description  of  the  mo- 
rn picture  of  today,  and  if  this  is  really 
hat  he  meant,  then  it  took  two  thousand 
iars  to  get  a suitable  picture  ribbon  and  a 
;'Oper  machine  to  handle  it.  And  it  will  be 
Dticed  that  the  subject  naturally  divides 
:self  into  these  two  main  elements,  i.  e., 
le  picture-carrying  vehicle  and  the  han- 

Iing  mechanism  therefore.  The  mechan- 
m is  of  two  kinds,  i.  e.,  one  of  them  con- 
nuous  movement,  the  other  intermittent 
lovement  of  the  picture  carrier  at  the  il- 
iminated  aperture.  The  process,  as  we 
now  it  today,  is  likewise  divided  into  two 
:eps;  the  first  a photographic  analysis  of 
le  animated  subject,  the  second  a synthe- 
is  of  the  elements  into  which  the  subject 
:as  divided  by  the  analytical  process. 

The  success  of  the  attempt  to  simulate 
nimation  depends  initially  upon  persist- 
nce  of  vision,  that  faculty  of  the  human 
iye  which  enables  the  retina  to  hold  onto 
I light  sensation  for  an  appreciable  time 
fter  the  light  is  cut  off.  And  curiously 
inough  this  phenomena  seems  to  have 
een  first  mentioned  by  a blind  man. 

The  motion  picture  is  not  a sort  of 
dinerva-birth  of  inventive  genius,  but  like 

•Paper  before  Society  Motion  Picture  Engineers. 


all  notable  achievements  in  mechanisms 
has  had  a long  line  of  predecessors,  for 
the  difficult  problem  of  recording  and  re- 
producing motion  did  not  yield  without 
much  preliminary  fumbling. 

Six  Historical  Periods 

Obviously  it  would  lengthen  this  paper 
beyond  acceptable  limits  if  description 
were  made  of  the  work  of  all  who  have 
contributed  to  the  result  in  the  form  finally 
adopted  and  practiced  at  this  time.  I shall 
therefore  endeavor  to  confine  myself  as 
far  as  this  may  be  done  to  mention  of  the 
contributions  of  those  who  in  turn  first 
added  a new  step  in  the  development  of 
the  idea. 

By  a process  of  knowledge  additions 


and  eliminations  the  motion  picture  of  to- 
day reduces  itself  roughly  to  six  historical 
periods ; the  first  ( i ) a series  of  related 
picture  elements;  (2)  the  adoption  of 
photography  to  secure  them;  (3)  the  use 
of  a sifigle  camera;  (4)  of  perforated 
film;  (5)  of  intermittent  film  movement; 
and  (6)  in  making  the  period  of  illumina- 
tion exceed  the  period  of  change  or  sub- 
stitution of  a new  picture  element,  or 
frame,  for  the  last  in  sequence  throughout 
the  series. 

The  First  Record 

The  first  motion  picture  mechanism  we 
have  any  record  of  is  the  zoetrope,  or 
wheel  of  life,  though  its  origin  is  buried 
in  antiquity.  It  may  be  that  this  is  the 
device  Lucretus  was  writing  about. 

It  usually  consists,  as  you  all  doubtless 
well  know,  of  a paper  cylinder  having 
equi-spaced  axial  slits  cut  through  its 
wall.  Between  the  slits  on  the  inside  were 
arranged  sketches  of  successive  phases  of 
an  object  in  motion.  By  whirling  the  cyl- 
inder and  viewing  the  sketches  through 
the  slits  as  they  passed  the  eye  one  got  the 
sensation  of  an  object  in  motion. 

The  picture  series  were  also  put  upon 
a slotted  disc  (this  form  may  have  anti- 
dated the  drum  type)  and  were  viewed  bv 
looking  through  the  slots  at  the  reflection 
of  the  pictures  in  a mirror  as  the  disc  was 
whirled. 

( Continued  on  page  1924) 


Projector  with  plurality  of  lenses 


Lobby  display  used  at  the  Palace  theatre,  El  Paso,  Texas,  which  has  a northern  forest  stream  flowing  down  through  the  set.  The  mechanic!, 
arrangement  and  equipment  used  are  extremely  simple.  A working  description  is  given  in  the  text  on  this  page 


1922 


How  to  Construct  Lobby  Display  With 
Realistic  Northern  Forest  Stream 


THE  Palace  theatre,  El  Paso,  Texas,  used  a 
lobby  display  which  proved  very  effective 
in  attracting  attention  for  the  picture  “ I Am 
the  Law.”  The  display  consisted  of  a set  repre- 
senting the  snow  covered  northern  woods  with 
a small  stream  running  down  over  a rough 
stream  bed. 

The  accompanying  photograph  and  sketch 
show  details  of  the  construction  and  the  general 
appearance  of  the  set  when  completed. 

The  equipment  used  in  this  particular  set  con- 
sisted of  a watertight  barrel,  small  electrically 
operated  suction  pump  of  ten  gallons  capacity, 
an  open  tank  which  held  about  35  gallons  of 
water,  a tin  chute,  a few  lengths  and  connec- 
tions of  three-quarter  inch  iron  pipe  along  with 
the  general  material  needed  to  make  up  the 
exterior  of  the  set.  To  build  a similar  set  this 
equipment  can  be  varied  to  a considerable  ex- 
tent depending  on  that  most  conveniently 
available. 

The  equipment  was  arranged  as  indicated  in 
the  line  drawing.  In  the  barrel  or  large  tank 
shown  on  the  left  of  the  diagram,  a slot  was 
made  wide  enough  to  allow  the  water  to  flow 
from  this  barrel  down  over  the  tin  chute  which 
starts  at  this  opening  and  empties  in  the  tank 
at  the  bottom.  The  tank  into  which  this  water 
empties  can  be  any  open  receptacle  that  is  water 
tight  and  will  hold  sufficient  water.  The  small 
electrically  operated  pump  is  connected  with 
this  open  tank  and  also  the  barrel  or  larger 
tank  at  the  head  of  the  chute  by  means  of  three- 
quarter  inch  iron  pipe;  the  water  being  sucked 
from  the  smaller  tank  and  forced  up  into  the 
barrel. 

The  motor  which  operates  the  pump  can  be 
connected  to  the  house  current  by  means  of  an 
attachment  plug. 


The  tin  chute  down  which  the  water  runs 
can  be  dented  to  make  the  water  course  uneven. 


Diagrammatic  sketch  showing  layout  for  the 
lobby  display  explained  on  this  page 


THE  code  for  the  ventilation  of  public  and 
semi-public  buildings  adopted  by  the  Ameri- 
can Society  of  Heating  and  Ventilating  Engi- 
neers in  1915  has  been  submitted  to  the  Ameri- 
can Engineering  Standards  Committee  for 
approval  as  AMERICAN  STANDARD. 

This  code  was  prepared  by  a committee  of 
the  American  Society  of  Heating  and  Ventilat- 
ing Engineers  in  response  to  requests  from  state 
commissions,  legislative  bodies,  public  health 
agencies  and  other  organizations  for  suggestions 
to  be  used  in  the  preparation  of  legislation  and 
regulations  regarding  the  heating  and  ventilation 
of  buildings.  The  committee  endeavored  in  this 
code  to  cover  the  general  features  most  essential 
to  the  public  health  in  such  a manner  as  to  pro- 
tect the  public  with  the  least  possible  expendi- 
ture for  equipment  and  without  unnecessarily 
limiting  the  methods  of  obtaining  the  desired 
results. 

Section  1 of  the  code  relates  to  general  mat- 
ters pertaining  to  all  classes  of  buildings;  the 


It  is  a good  idea  to  cover  this  tin  chute  wil 
white  oil  cloth. 

To  prevent  any  leaking  at  the  barrel  slot,  tl 
end  of  the  tin  chute  should  be  bent  over  int 
the  inside  of  the  barrel  and  fastened  down. 

A small  amount  of  blue  coloring  put  into  th 
water  will  add  to  its  appearance,  causing  it  t 
look  colder. 

The  set  is  then  masked  in  with  trees,  hut 
and  a bridge  as  shown  in  the  photograph ; th 
rocks  at  the  bottom  of  the  chute  should  b 
treated  with  a white  glace.  A snow  effect  i 
obtained  by  shaking  scintillating  powdered  glas 
over  the  set. 

The  set  is  approximately  twelve  feet  deep. 

A very  striking  night  effect  should  be  obtain 
able  by  proper  lighting.  A baby  spot  ligb 
could  be  employed  to  good  advantage  placed  i: 
the  lobby  so  that  the  display  would  be  bright! 
illuminated  as  the  center  of  attraction. 


remaining  three  sections  relate  to  schools  am 
colleges,  factories  and  theatres,  respectively. 

Among  the  states  that  have  utilized  parts  o 
the  code  in  their  regulations  are:  Illinois,  In 

diana,  Kansas,  Massachusetts,  Minnesota,  Nev 
Jersey,  New  York,  Ohio,  Pennsylvania,  Utah 
Virginia  and  Wisconsin.  A thoroughly  repre 
sentative  special  committee,  including  all  the 
important  organizations  interested  in  the  sub- 
ject, has  been  appointed  by  the  American  Engi- 
neering Standards  Committee  to  investigate  the 
status  of  the  code  in  the  industry  and  the  de- 
sirability of  approving  it.  Sidney  J.  Williams 
Chief  Engineer  of  the  National  Safety  Council 
is  chairman  of  this  special  committee. 

The  American  Engineering  Standards  Com- 
mittee would  be  very  glad  to  learn  from  those 
interested  of  the  extent  to  which  they  make  use  | 
of  this  code,  and  to  receive  any  other  informa- 
tion regarding  the  code  in  meeting  the  needs  of 
the  industry. 


Code  for  Ventilation  of  Public  Buildings 
Submitted  for  Approval 


October  14,  1922 


1923 


if 


Gray  matt  glazed  Terra  Cotta  THE  FLORENCE  THEATRE'  O.  P.  DENNIS,  Architect 

PASADENA,  CAL. 


An  ECONOMY  that  EXHIBITORS 

have  teamed  from  EXPERIENCE 


DURING  the  last  ten  years  exhibitors  have  come 
to  realize  the  positive  power  of  an  artistic  theatre 
front  to  attract  patrons.  From  Maine  to  California, 
hundreds  of  exhibitors,  who  have  learned  this  lesson 
through  experience,  will  tell  you  that,  regardless  of 
the  size  or  type  of  a building,  whether  it  is  exclusively 
a theatre  or  contains  store  space  as  well,  Terra  Cotta 
will  give  it  the  utmost  in  business-getting  attractive- 
ness at  most  moderate  cost. 

This  adaptable  facing  material  permits  the  use  of 
fine  ornament  that  would  be  prohibitive  in  price  in 
any  other  equally  effective  material.  It  also  permits 
the  use  of  color,  in  a complete  range  from  lustrous 
white  to  deep  and  brilliant  colorings.  And  besides 
being  attractive,  Terra  Cotta  is  practical.  It  is  fire- 


resistant,  impervious  to  weather  and  time.  Maintenance 
is  practically  negligible — any  accumulation  of  dirt  can 
easily  be  washed  off  with  soap  and  water. 

The  Florence  Theatre  shows  what  Terra  Cotta  can 
do  to  make  a building  attractive.  The  stores  and  the 
entrance-way  take  up  most  of  the  front,  but  in  the 
small  space  left  Terra  Cotta  gives  variety  of  ornament 
in  the  various  mouldings  and  medallions,  and  pleasing 
color  in  the  soft,  warm  grey  tone. 

If  you  are  planning  to  build  a new  theatre  or  to 
alter  your  present  front,  let  us  tell  you  how  well 
Terra  Cotta  will  adapt  itself  to  your  needs.  Address. 
National  Terra  Cotta  Society,  19  West  44th 
Street,  New  York,  N.  Y. 


TERRA  COTTA 

Termanent  Beautiful  Trofitable 


1924 


Motion  Picture  News 


Historical  Development  ol  Mod- 
ern Motion  Pictures 

(Continued  on  page  1921) 

The  first  attempt  at  projection  followed 
this  line,  that  is,  transparencies  were 
mounted  in  disc  form  and  illuminated  from 
the  back,  a projection  lens  imaging  these 
on  a screen  as  the  successive  pictures  of 
the  series  were  momentarily  exposed  in 
the  field  of  the  lens. 

Plateau,  who  seems  first  to  have  made 
up  such  a mechanism,  mounted  sixteen 
pictures  on  his  disc,  suitably  illuminated 
them  through  a whirling  opaque  shutter 
having  a single  radial  slot  therein,  the 
shutter  disc  rotating  sixteen  times  as 
fast  as  the  picture  disc.  Though  blind, 
Plateau  appears  to  have  given  diligent 
study  to  this  persistence  of  vision  phe- 
nomena, and  at  this  early  date,  1849, 
curiously  enough  hit  upon  the  same 
picture  frequency  now  universally  used. 
This  picture  disc,  intermittently  illum- 
inated, was  subsequently  employed  by  sev- 
eral experimenters. 

Lsed  Sixteen  Lenses 

Another  form  was  exactly  the  reverse 
of  this  plan,  for  instead  of  a single  sta- 
tionary lens  and  stationary  light  with  a 
16-picture  transparent  disc  revolving  be- 
tween, consists  of  a stationary  disc  with 
16  pictures  and  16  lenses,  a single  lens 
mounted  in  front  of  each  picture,  while 
the  light  whirled  around  to  momentarily 
pass  through  each  picture  and  adjacent 
lens.  As  all  the  lenses  were  adjusted  to 
register  at  a single  spot  on  the  screen,  the 
composite  on  the  screen  appeared,  by  per- 
sistence of  vision,  as  a single  uninter- 
rupted picture. 

The  idea  of  simulating  motion  by  in- 
termittent illumination  of  a series  of  re- 
lated picture  elements  seems  to  have  been 
the  preferred  method  for  more  than  a hun- 
dred years,  the  last  of  the  line  being  Ed- 
ison’s Kinetoscope  of  1894  (to  be 
described  later). 

The  picture  series  were  first  made  in  a 
camera  in  i860,  to  the  best  of  my  knowl- 


The  Thumb-book 


edge,  by  Colman  Sellers,  an  engineer,  who, 
in  one  form,  pasted  the  photo  prints  on 
an  endless  band  for  exhibition.  In  1S94 
I met  Mr.  Sellers  who  described  his  de- 
vices to  me  and  gave  me  photographs  of 
them  and  also  strips  of  pictures  used 
therein. 

An  acquaintance  of  Colman  Sellers,  and 
likewise  a Philadelphian,  Henry  R.  Heyl, 
also  made  camera  plates  (of  a dancing 
couple  in  action)  making  from  the  nega- 
tives wet-plate  lantern  slides  which  he 
mounted  disc-wise,  and  revolved,  step-by- 
step,  in  the  light  of  a projection  lantern. 
He  gave  a public  demonstration  at  the 
Academy  of  Music,  Philadelphia.  Feb.  5. 
1870.  I have  paper  prints  off  the  nega- 
tives, which  he  gave  me  in  1895. 

An  examiner  in  the  U.  S.  Patent  Office, 
some  ten  years  after  allowing  me  a patent 
on  a perforated  picture  strip  in  continu- 
ous and  synchronous  motion  with  a plu- 
rality of  lenses  passing  a fixed  opening  in 
a camera,  called  my  attention  to  an  antici- 
pating French  publication,  of  March  1, 
1864,  in  which  Sr.  Ducos  illustrated  and 
described  much  the  same  thing,  i.  e.,  a 
flexible  picture  band  carried  along  by  a 
sprocketed  drum,  synchronously  with  a 
plurality  of  lenses. 

First  Use  of  Geneva  Star 

The  first  use  of  the  now  almost  uni- 
versally employed  geneva  gear  or  star- 
and-cam  in  projectors  appears  to  have 
been  made  by  A.  B.  Brown,  in  1869.  How- 
ever, the  use  of  this  type  of  intermittent 
gear  is  practically  the  only  interest  his 
contribution  has  for  the  historian. 

Marev,  a French  scientist,  employed  the 
zoetrope,  the  slotted  cylinder  described 


earlier  herein,  with  solid  figures  instead  of 
pictures,  modeled  in  imitation  of  succes- 
sive phases  of  an  animal  in  action,  which 
not  only  gave  the  action  but  the  placticity 
of  solid  bodies.  One  of  his  instruments 
of  this  type  is  still  to  be  seen  in  the  Mu- 
seum of  the  Paris  Physiological  Station. 

Employed  Series  of  Mirrors 

A variation  of  the  picture-carrying 
drum,  employed  as  a projector,  had  a 
series  of  vertical  mirror-strips  for  reflect- 
ing the  light  beam  which  carried  the  pic- 
ture to  the  screen.  It  depended  for  suc- 
cess upon  the  reflection  phenomena  that, 
to  accomplish  the  desired  result,  the  angu- 
lar movement  of  the  mirror  must  be  but 
one -half  that  of  the  picture  movement. 

( Continued  from  page  1926 ) 


The  Mutoscope 


1925 


: t 


October  14,  1922 


FOR  BETTER  PROJECTION 

POPPER'S  PROJECTORS 


Power’s  Multiple  Coil  ‘BJieostat 


THE  multiple  coil  rheostat  is  so  much  superior  to  the  grid  rheostat  we 
have  discontinued  manufacturing  the  latter.  Power’s  multiple  coil 
rheostat  weighs  less  than  1/3  of  the  grid  type  rheostat  and  can  easily  be 
moved  by  one  man.  The  multiple  coil  units  are  connected  across  two  heavy 
brass  bus  bars,  one  coil  carrying  five  amperes  and  the  balance  ten  amperes 
each.  The  current  carried  thru  the  rheostat  is  easily  varied  in  five  or  ten 
ampere  steps  by  means  of  knife  switches. 

The  loss  of  one  coil  does  not  affect  the  others,  and  if  entire  capacity  of 
rheostat  is  not  being  used,  a new  coil  may  be  immediately  switched  in. 
Coils  are  of  a special  non-corrosive  wire  and  may  be  replaced  in  a few 
minutes  without  difficulty.  They  are  exceptionally  strong  and  operate  at 
an  exceedingly  low  temperature.  As  each  coil  carries  a low  amperage  (not 
more  than  10  amps)  a wire  of  very  small  cross-section  is  used  which  permits 
perfect  connections  to  be  made  to  bus  bars. 

Power's  multiple  coil  rheostats  are  made  in  the  following  sizes: 


30-55  amperes 
40-75  amperes 


110-115  volts  ( 50-  95  amperes 


220-230  volts  [ 80-125  amperes 


^NICHOLAS  POWER  COMPANY 

U><jCmI\  incorporated 

EDWARD  EARL,  President 

Ninety  Gold  St.  New  "York,  N.Y. 


BETTER  PROJECTION  PAYS 


1926 


Motion  Picture  News 


Dr.  Marey’s  experiment  with  phases  of  animal  locomotion 


Historical  Development  of  Mod- 
ern Motion  Pictures 

( Continued  from  page  1914) 
Re/naud,  in  1889,  made  such  a device 
which  was  to  be  seen  on  the  boulevards 
of  Paris  until  tire  present  type  projector 
deprived  it  of  public  favor. 

Aside  from  the  ribbon  form  of  picture 
carrier,  another  which  attained  considera- 
ble popularity  in  its  final  and  perfected 
form  consisted  in  mounting  the  picture 
series  as  the  leaves  of  a pad  or  book, 
which,  bent  back  and  exhibited  by  slipping 
from  under  one’s  thumb,  brings  the  pic- 
ture into  sight  in  such  rapid  succession 
that  a very  good  motion  picture  is  pro- 
duced. 

The  first  mention  I have  been  able  to 
find  of  these  thumb  books,  as  they  came 
to  be  called,  was  the  invention  of  Linnett 
in  1868.  They  appeared  from  time  to  time 
in  one  form  or  another,  sometimes  being 
mounted  in  a holder  with  a mechanical 
detent  to  press  back  the  cards. 

The  Picture  Card  *4  Movie  ” 

The  most  pretentious  of  these  instru- 
ments was  the  Mutoscope  of  Herman 
Castler  in  1895.  The  picture  cards  stood 
out  radically  from  a drum  to  which  they 
were  attached  by  their  bottom  ends,  a 
thousand  or  more  on  a single  drum,  and 
these  slipping  from  under  a detent  exhib- 
ited the  pictures  thereon  with  smoothness 
and  precision.  It  was  a coin  operated  ma- 
chine and  “ picture  parlors  ” equipped 
with  Mutuscopes  were  established  in  the 
large  cities,  seaside  and  mountain  resorts 
and  pleasure  parks,  holding  the  public 
favor  until  the  advent  of  the  5c. -movie 
theatre. 

The  Messrs.  Lumiers,  of  France, 
brought  out  a similar  machine  which  they 
named  the  Kinora.  The  striking  feature 
of  this  machine  was  the  curved  picture- 
carrying cards,  curved  to  add  resiliency. 

My  own  contribution  to  this  line  was  a 
Phantascope  toy,  in  which  a flexible  band 
was  employed,  the  cards  being  attached 
thereto  by  their  lower  ends  and  having  a 
spaced  relation  of  about  five  thousandths 


The  Phantascope 


inch.  This  close  spacing  of  the  cards  as- 
sured a firm  adhesion  to  the  band  and  to 
each  other  when  a flexible  glue  was  used. 

But  it  is  to  the  persistence  of  Edward 
Muybridge  that  we  are  indebted  for  the 
most  scientific  research  in  motion  analy- 
sis, work  which  he  began  in  1879.  His 
animal  studies  became  classics  with  ar- 
tists. Wet  plates  only  were  then  available 
and  he  used  above  half  a million  of  them 
in  a plurality  of  cameras  arranged  in  order 
along  a track  over  which  his  subject  was 
required  to  pass.  He  thus  obtained  con- 
secutive impressions  at  regular  intervals 
of  time  and  distance  during  a complete 
stride.  His  first  work  was  financed  by 
the  Hon.  Leland  Stanford,  of  California, 
a lover  of  fine  horses.  Between  1883  and 
1887,  he  was  engaged  in  like  work  at  the 
University  of  Pennsylvania,  where  his 
“ Animal  Locomotion  ” was  published. 

On  February  27,  1888,  Mr.  Muybridge 
interviewed  T.  A.  Edison  as  to  the  possi- 
bility of  combining  his  Zoaproxiscope 
projector  with  Edison’s  phonograph,  but 
without  result,  though  Mr.  Edison  did  ex- 
ploit such  a combination  some  years  later. 

TRe  next  to  come  prominently  into  no- 
tice was  Dr.  Marey.  Sometime  after 
meeting  Muybridge  in  Paris,  in  1881, 
where  Prof.  Muybridge  was  exhibiting  at 
the  Electrical  Exposition,  Marey  set  about 
to  determine  by  graphic  methods  the  tra- 
jectories, velocities  and  accelerations  of 
moving  parts  of  the  human  body,  acquiatic 
locomotion,  etc.  At  first,  he  used  plates 
but  later,  1888,  used  “ a long  roll'  of 
sensitive  film  ” intermittently  fed  past  the 
exposure  aperture.  His  work  has  a per- 
manent value  to  science. 

Shown  at  World’s  Fair 

In  1887,  Auchutz  published  a descrip- 
tion of  his  tachyscope,  a device  which  was 
later  shown  at  the  World’s  Fair,  Chicago, 
1893.  The  apparatus  consisted  of  a glass 
wheel  the  pictures  on  which  lighted  by 
the  flash  of  a vacuum  tube  as  they  came 
into  position ; though  the  machine  is  the 
same  as  that  described  by  Donisthrope,  of 
London,  in  Nature,  issue  of  January  24, 
1878. 

To  concentrate  a considerable  length 
of  entertainment  on  a convenient  area  a 
disc  picture  carrier  was  attempted  by  sev- 
eral inventors.  In  one  scheme  a glass 
plate  was  employed  upon  which  series  of 
pictures  were  spirally  arranged,  as  in  the 
Anthony  device. 

A British  patent  of  1900  to  Rosenberg 


discloses  another  plan,  a film  having  two 
rows  of  pictures  thereon,  each  row  being 
half  of  the  whole  show.  At  the  end  of 
the  first  row  the  film  was  shifted  and  run 
in  the  opposite  direction  to  show  pictures 
of  the  second  row.  Edison  in  his  home 
projector  of  1911  followed  the  same 
scheme. 

In  1886  Augustus  Le  Prince,  of  New 
York  State,  filed  an  application  for  U.  S. 
Patent  which  disclosed  transparent  pic- 
ture ribbons  having  a row  of  perforations 
along  each  edge  of  each  film.  Four  such 
strips  were  used  in  the  machine,  four  pic- 
tures being  made  on  each  in  succession 
behind  sixteen  lenses.  A single  lens  modi- 
fication is  suggested,  with  perforated 
film  driven  by  a sprocketed  drum. 

Failure  to  Follow  Up  Work 

It  is  curious  that  those  who  came  near- 
est anticipating  future  accepted  methods 
and  mechanisms  should  have  failed  to  fol- 
low up  their  work.  As  another  shining 
example  I might  cite  Mr.  Levison,  who 
publicly  exhibited  at  the  Brooklyn  Photo, 
Club  an  apparatus  much  like  present  day 
devices ; it  had  flexible  film,  moved  step 
by  step,  and  behind  a single  lens. 

Plates,  cards,  paper  strips,  drums  and 
glass  discs  had  been  used  for  animated 
pictures,  but  when  in  1885  Rev.  Goodwin 
invented  the  transparent  celluloid  flexible 
film  the  way  was  opened  to  rapid  advance, 
{Continued  on  page  1931) 


Some  results  of  Muybridge’s  experiments 
( Continued  on  page  — ) 


October  14,  1922 


1927 


Qjn  Americas  Hremotf  Hieatrn 


Music  Box  Theatre,  New  York  City 
C.  Howard  Crane,  Architect 


Seating  installed  from  special  design  by 


.Hmerican  /Seating  Qrapnji 


NEW  YORK  BOSTON  CHICAGO  PHILADELPHIA 

113  W.  Fortieth  St.  77-D  Canal  St.  10  E.  Jackson  Blvd.  705,  250  South  Broad  St. 


1928 


Motion  Picture  New 


National  AntLMisframe  League  Forum 


i 


Kind  Sirs : — 

Enclose  find  twenty-five  cents  for  a mem- 
bership button  and  an  enrollment  filled  out. 

I have  been  reading  the  Forum  for  some  time 
and  I have  obtained  a great  deal  of  good  from 
it,  so  I thought  it  was  about  time  to  join. 

In  answer  to  the  question  of  Mr.  John  Line- 
ham  of  Aston,  Mass.,  1 wisji  to  state  that  he 
is  right  about  the  light  beams  crossing  just 
after  going  through  the  objective  lens.  1 have 
proven  it  in  this  way.  First  light  the  lamp 
and  open  the  machine  so  the  light  can  pass 
through,  then  take  a piece  of  colored  film  and 
hold  it  about  one  inch  in  front  of  the  lens, 
covering  the  top  half  of  the  beam,  and  it  will  be 
noticed  that  the  lower  half  of  the  screen  is 
colored : now  by  taking  the  piece  of  film  and 
holding  it  about  six  inches  farther  from  the 
lens  than  the  first  time  it  will  be  noticed  that 
the  upper  half  of  the  screen  is  colored,  thus 
proving  that  the  light  rays  cross  after  passing 
through  the  objective  lens  and  not  while  in  it. 

Yours  truly, 

Victor  J.  Higgins, 
Greenviiie,  Ohio. 

Try  This  Test 

It  looks  like  a pretty  good  proof  that  the 
light  rays  cross  after  they  come  out  of  the 
objective  lens  and  also  the  crossing  appears  to 
be  quite  close  to  the  objective  lens. 

However,  did  you  ever  try  this  stunt.  Take 
any  object  such  as  a stick,  or,  if  possible,  your 
finger  and  hold  it  in  the  beam  of  light  near  the 
objective  lens.  Notice  whether  there  is  any  very 
noticeable  shadow  thrown  on  the  screen.  Then, 
while  still  keeping  this  object  (the  stick  or 
finger)  in  the  beam  of  light,  walk  down  toward 
the  screen.  As  the  screen  is  approached  it  will 
be  noticed  that  a more  definite  shadow  of  the 
object  will  be  seen.  Yet  no  well  defined  outline 
of  the  object  will  be  thrown  on  the  screen  until 
the  object  is  right  up  against  the  screen  itself. 

What  does  this  seem  to  indicate?  If  we  get 
no  well  defined  shadow  of  the  object  until  it  is 
right  up  against  the  screen  then  there  must  be 
light  rays  crossing  in  front  of  the  object  at  all 
places  until  it  reaches  the  screen.  If  this  was 
not  the  case  a definite  shadow  of  the  object 
would  be  cast  when  it  was  held  at  any  place 
in  the  beam,  for  light  rays  all  travel  in  straight 
lines. 


Nevertheless,  in  general,  that  part  of  the 
beam  leaving  the  top  of  the  objective  lens  goes 
for  the  most  part  to  make  up  the  lower  half  of 
the  picture  on  the  screen  which  the  reverse  is 
true  for  the  other  half  of  the  light  rays.  The 
rays  do  cross  each  other  all  the  way  to  the 
screen  though  undoubtedly  the  greater  portion 
cross  at  the  narrowest  part  of  the  light  beam 
in  front  of  the  objective  lens. 

The  Editor  would  like  to  hear  further  dis- 
cussions on  this  subject  from  other  projection- 
ists. If  you  don’t  agree,  tell  us  why. — Editor. 


Diagram  for  construction  of  time  switch  using 
an  alarm  clock 


Home  Made  Time  Switch 

A time  switch  which  is  very  handy  for  numer- 
ous uses  can  be  made  very  easily. 

If  the  knife  switch  works  easily  an  alarm 
clock  can  readily  be  converted  into  such  a piece 
of  apparatus.  The  clock  is  anchored  to  the  floor 
by  tying  the  feet  down  with  stout  wire.  Now 
put  an  extension  on  the  alarm  key  so  that  the 
switch  will  be  pulled  completely  out.  This  ex- 
tension can  be  made  from  fibre  and  fastened  to 
the  key  by  means  of  rivets.  Connect  the  key  to 
the  handle  of  the  switch  by  means  of  a wire 
spring.  When  the  alarm  goes  off  the  key  will 
turn  to  the  left  and  pull  out  the  handle  of  the 
switch,  thus  breaking  the  circuit. 

Of  course,  you  do  not  want  the  alarm  still 
going  after  the  switch  is  pulled,  so  tie  another 
wire  to  the  “ stop  ” button  of  the  clock,  pass  it 
around  the  handle  and  connect  it  to  the  alarm 


key  also.  As  the  alarm  key  turns  to  the  left  r 
will  pull  the  “ stop  ” button  up  and  the  alarm  i: 
turned  off.  You  can  remove  the  gong  so  that 
this  operation  will  be  noiseless. 

If  the  switch  will  not  pull  out  easily,  this  * 
device  may  not  work,  but  if  it  does  an  alarm 
clock  will  make  an  excellent  time  switch  \ 


Comments  on  “ Operator  ” 

Dear  Editor : — 

It  has  been  a long  time  since  I have  made  an 
attempt  to  contribute  anything  to  this  depart- 
ment. However,  I read  with  interest  every 
article  that  appears  on  its  pages. 

I have  just  been  reading  of  that  Iowa  “opera- 
tor.” Naturally,  I have  formed  my  opinion  of 
his  “ manager.”  If  a theatre  has  the  kind  of  a 
manager  and  projectionist  (so  called)  that  this 
house  has,  then  God  help  the  outcome  of  it.  It 
needs  a nation  wide  prayer. 

But : What  is  the  matter  with  the  better 

class  houses  all  over  the  country?  What  is  the 
matter  with  the  men  employed  in  them?  Pro- 
ducers are  spending  thousands  upon  thousands 
to  produce  beautiful  and  artistic  productions  for 
the  public — and  when  it  reaches  them  they  are 
entertained  with  a series  of  punch  marks,  strips 
of  paper,  scratches  or  most  any  kind  of  mutila- 
tion that  the  brain  of  a fool  can  think  of.  Who 
is  responsible  for  this? 

It  will  only  take  me  but  a minute  to  tell  you 
who  is  responsible.'  In  the  first  place,  the  film 
exchange  managers  are  to  blame.  In  the  sec- 
ond, the  theatre  managers.  And  lastly,  that 
bone-head  dome  of  solid  ivory,  “ operator.” 
Mind  you,  I do  not  consider  this  “operator” 
as  big  a fool  as  either  of  the  two  before  man- 
agers mentioned,  because  they  seem  to  be  per- 
fectly satisfied  with  the  kind  of  “work’  he  is 
doing. 

I must  admit  that  this  and  other  departments 
of  our  trade  papers  has  done  a mighty  lot  to- 
ward eliminating  evils  and  putting  projection  on 
a higher  standard— but  these  evils  will  never  be 
stamped  out  until  the  exchange  and  theatre 
managers  take  an  active  part  in  it. 

If  every  exchange  would  notify  each  theatre 
manager  that  uses  their  service  that  they  would 
not  tolerate  mutilation  of  their  films,  subject  to 
cancellation  of  film  service,  it  would  only  take 
{N.  A.  M.  L.  continued  from  page  1930) 


NATIONAL  ANTI-MISFRAME  LEAGUE  PLEDGE 

A S a motion  picture  projectionist  who  has  the  interest 
of  his  profession  at  heart  and  is  willing  to  assist  in 
eliminating  some  of  the  evils  practised  in  the  projection- 
room,  I promise  that  I will  to  the  best  of  my  ability  return 
films  to  the  exchange  in  reasonably  good  condition,  accord- 
ing to  conditions  of  film  when  received.  Furthermore,  1 
will  when  it  becomes  necessary  remedy  misframes,  bad 
patches,  etc.,  that  may  be  in  the  film  which  I receive  and 
in  this  way  co-operate  with  my  brother  projectionists  and 
give  greater  pleasure  to  those  who  make  up  the  motion 
picture  audience  by  showing  films  that  are  free  from  such 
defects.  I also  promise  that  I will  not  make  punch  marks 
in  film,  and  when  film  is  received  by  me,  with  punch  holes, 
I will  notify  the  exchange  to  that  effect  so  that  they  may 
use  their  efforts  to  correct  this  evil. 


N.  A.  M phase  enclose  twenty-five  cents  for  a membership  button. 


1929 


October  14,  1922 


Major  Modified  Type  “C,J 


A Major  System 
within  reach  of 
every  theater 


The  mere  fact  that  the  Major  System  of  Thea- 
ter Lighting  Control  is  the  most  complete, 
efficient,  effective  and  safe  that  money  can  buy 
doesn’t  mean  that  it  takes  a lot  of  money  to  buy 
it.  Major  Sectional  Unit  Construction  pro- 
vides a size  range  that  gives  every  theater  in 
the  country  opportunity  to  reap  the  lighting 
benefits  that  Major  Control  bestows. 

Major  Modified  Type  “ C ” is  as  thoroughly 
a Major  System  in  its  fundamentals  as  the  big- 
gest Major  installation  in  the  country.  It  is 
pre-selective,  remote  control,  fire-proof,  tam- 
per-proof and  gives  a wide  and  wonderful 
range  of  lighting  effects. 

It  occupies  less  stage  space  than  any  other 
board,  is  easier  to  control,  gives  longer,  better 
service  and  is  absolutely  safe  to  even  the  most 
uninitiated.  And  every  owner  of  a Major 
System  of  Theater  Lighting  Control  will  back 
up  every  one  of  these  statements.  Ask  some  of 
them  and  see. 

One  of  the  foremost  stage  lighting  engineers 
of  the  country  has  written  a book  that  tells  in 
a simple,  understandable  way  the  fundamen- 
tals of  stage  lighting  and  gives  a far  greater 
insight  into  the  problems  and  their  solutions 
than  has  ever  before  been  available.  A postal 
card  will  bring  you  a copy. 


&fank  M.dam 

ELECTRIC  COMPANY 

ST.  LOUIS 


DISTRICT  OFFICES: 

Detroit,  Cleveland,  New  York,  Dallas, 
Minneapolis,  Kansas  City,  Cincinnati, 
New  Orleans,  Chicago,  San  Francisco, 
Los  Angeles,  Seattle 


MANUFACTURERS  ALSO  OF: 

The  Triumph  Line  of  Safety  panel  boards, 
cabinets,  knife  switches,  safety  switches, 
fan  hanger  out-lets,  reversible-cover  floor 
boxes  and  A.  C.  and  D.  C.  Distribution 
Switchboards . 


1930 


Motion  Picture  New. 


N.  A.  M.  L.  FORUM 


( Continued  from  page  1928) 

Mr.  Manager  about  one  minute  to  get  “his 
man  ” told  that  such  practice  would  mean  the 
cancellation  of  his  job.  Then  you  are  going  to 
see  some  mighty  radical  changes.  It  hurts  me 
to  have  to  say  these  things,  Mr.  Editor,  but  it 
is  the  only  way  it  can  be  done. 

I do  not  want  to  pass  up  the  projectionist  who 
has  the  ambition  for  a higher  standard,  and  I 
want  to  congratulate  the  man  who  goes  at  his 
work  each  day  and  does  it  with  an  honor  to  his 
profession.  Yes,  we  have  a lot  of  these  men 
and  we  are  proud  of  them. 

Mr.  Editor,  can’t  you  in  some  way  reach  the 
exchanges  and  get  a movement  of  this  kind 


going?  It  would  be  a blessing  to  our  country. 

I will  write  later  and  tell  you  of  some  of  the 
devices  I am  using  in  the  projection  room,  also 
my  equipment.  I am  afraid  the  waste  paper 
basket  is  going  to  catch  this  now,  as  it  is  over 
lengthy. 

Will  be  glad  to  exchange  letters  with  any 
member  of  the  league.  Maybe  our  ideas  will  be 
worth  a lot  to  each  of  us. 

Ernest  G.  Kemp, 

Projectionist,  Orlando  Enterprises,  Inc. 

Commendable  Ideas 

And  the  Editor  wishes  to  add  that  this  is  one 
tine  letter.  Commendable  ideas  expressing  good 
sound  logic  as  outlined  in  Ernest  Kemp’s  letter 
are  to  be  seriously  considered.  While  the  ex- 
changes, and  we  might  add,  the  whole  industry 
in  general,  has  as  yet  to  realize  this  damaging 


Let  your  ideas  help  some 
one  else 

evil  that  prevails  upon  the  film,  there  is  littl 
doubt  but  what  the  time  is  coming  when  thes 
lamentable  practices  will  not  be  tolerated. 

The  mutilation  of  film  cannot  be  stopped  ove 
night.  No  reform  of  any  moment  is  accom 
plishel  without  persistent  and  untiring  effort  b 
those  interested  in  its  success. 

It  therefore  rests  with  those  who  realize  th 
damage  and  detriment  done  to  the  Motion  Pic 
ture  Industry  by  the  film  evil  to  devote  thei 
loyal  efforts  towards  its  undoing. 

Each  person  who  co-operates  in  this  effor 
should  realize  that  his  work  is  well  worth  whil 
toward  the  ultimate  correction  of  this  evil.— 
Editor. 


Dear  Editor : 

Enclosed  please  find  membership  blank  for  th< 
N.  A.  M.  L.  I could  not  fill  out  the  last  twe 
lines,  as  I am  working  relief  just  at  present  anc 
you  know  what  that  means — here  tonight  anc 
some  place  else  the  next  night. 

As  I do  not  know  the  membership  fee  or  price 
of  buttons,  etc.,  I am  going  to  ask  you  to  sene 
me  the  stuff  C.O.D.  if  you  will.  Or  if  you  fee 
that  you  can  trust  me,  send  a bill  with  the  stufi 
and  I will  remit  at  once.  I am  very  anxious  tc 
belong  to  your  League,  and  from  what  I gathei 
from  the  letters  published  in  the  News  it  is  s 
very  good  thing  to  belong  to.  I want  to  be  s 
projectionist  and  not  a crank  pusher  and  will 
do  all  and  have  been  doing  my  best  to  give  the 
best  possible  performance,  and  my  motto  is  “ IF 
YOU  CANT  SEND  FILM  BACK  TO  THE 
| EXCHANGES  AS  GOOD  AS  IT  COMES  TO 
YOU,  SEND  IT  BACK  IN  BETTER  SHAPE.’ 
Can  you  tell  me  what  an  In  and  Out  of  Focus  j 
Film  Gate  is?  That  is  one  of  the  questions  in 
the  operators’  examination  here.  I have  asked 
a dozen  projectionists  the  same  question  and 
they  all  tell  me  the  same — “ There  is  no  such 
animal.”  Now,  there  may  be,  and  as  I don’t 
claim  to  know  everything,  I will  ask  you,  and 
let  your  answer  settle  the  question. 

Hoping  to  hear  from  you  soon  and  please 
don’t  forget  to  send  the  stuff. 

Yours  for  better  projection, 

W.  J.  Burton,  Jr., 

2230  Court  Place,  Denver,  Colo. 
Regarding  the  question  of  an  “ in  and  out  of 
focus  film  gate,”  the  Editor  must  admit  he  has 
not  had  the  pleasure  of  meeting  up  with  this 
particular  gentleman,  and  also  finds  that  none  of 
those  to  whom  he  asked  the  question  ever  heard 
of  it. 

giiiiiiiii!iniii!iiiiiiiiiiii!iiHiiiiiiiuiuiiiiiiiiimmiiiniiiiinnininuiiiniiiiiiiiiiiiiiiiiniiiiiiiiiniiiiiiiiiiiinimiiniDiimn 

HONOR  ROLL 

§ (1863)  M.  G.  McCall Anthony,  Kans. 

1 (1864)  Orion  Meiselback Bay  City,  Mich. 

1 (1865)  P.  J.  Gallagher B.  E.  Africa 

H (1866)  Melvin  Grant Chester,  S.  C. 

s (1867)  B.  L.  Richardson Chester,  S.  C. 

H (1868)  Enos  Rice Colville,  Wash. 

1 (1869)  G.  B.  Stratton Coraopolis.  Pa. 

= (1870)  Lloyd  W.  Morris Eldorado,  Kans. 

i (1871)  G.  S.  Webster Evans  City,  Pa. 

| (1872)  Thos.  J.  Smith Flagstaff,  Ariz. 

1 (1873)  P.  D.  Covington High  Point,  N.  C. 

I (1874)  G.  H.  Wyrick High  Point,  N.  C. 

g (1875)  E.  K.  Shirey Homer,  La. 

= (1876)  H.  G.  Gavza McAllen,  Texas 

1 (1877)  M.  R.  Baumgardner Mangum,  Okla. 

1 (1878)  B.  C.  Dean Marshall,  Mich. 

| (1879)  H.  F.  Taylor Newnan,  Ga. 

g (1880)  Chas.  A.  Roach Panama  Canal  Zone 

= (1881)  R.  T.  Proctor Rockv  Mount,  N.  C. 

| (1882)  Clyde  Shirey St.  Bernice,  Xnd. 

1 (1883)  R.  L.  Gregory ..Statesville.  N.  C. 

| (1884)  Vernice  Umfleet Sumner.  I1L 

i (1885)  Wayne  Gore Weslaco,  Texas 

I (1886)  Earle  Jones W.  Blocton,  Ala. 




IMPORTANT  ANNOUNCEMENT 

NOW  READY— THE  THIRD  EDITION  OF 

MOTION  PICTURE  PROJECTION 

BY  JAMES  R.  CAMERON 

WITH  AN  INTRODUCTION  BY  S.  L.  ROTHAPFEL 


ELEVEN 

HUNDRED 

PAGES 


FLEXO-LEATHO 

BOUND 


Mono*  watioN  PICTURE 

PICTURE  M°T1U  _ oN 
Section  PrOJEC'10” 

|jAHESR.cAMERON 


third  edition 


-James 


Camer0N 


thirD 


edit10* 


*55“  ftEc«<K0^ 

KCHNICUWOKC®  Y° 

NXC. 


FIVE 

HUNDRED 

ILLUSTRATIONS 


PRICE 

FIVE 

DOLLARS 


Motion  Picture  News — In  a class  by  itself. 

Exhibitors  Trade  Review — The  best  book  ever  written  on  Projection. 

Dept,  of  Public  Instruction,  Washington,  D.  C. — The  most  complete  work  of  its  kind. 


ENDORSED  AND  USED  BY 


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I.  A.  T.  S.  E.  and  M.  P. 
T.  O. 


Every  M.  P.  Local 
Throughout  the  States 
and  Canada. 

Board  of  Education,  New 
York 

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cago 


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allllUlUIIUJIlUlUMUUUUUIllllUllllillJUllllllllBUIlllOllllllUr 


1931 


October  14,  1922 


Historical  Development  of  Mod- 
ern Motion  Pictures 

( Continued  from  page  1926) 
for  the  necessary  unlimited  capacity  in  the 
picture  carrier  was  then  possible. 

In  1889,  Mr.  Dickson  began,  at  Thos. 
A.  Edison’s  direction,  the  development  of 
a picture  machine.  News  of  what  was 
being  done  appeared  in  print  from  time 
to  time  and  the  summer  of  1894  saw  the 
beginning  of  the  public  exhibition  of  his 
Kenetoscope,  a box  into  which  one  looked 
to  see  picture  in  animation. 

The  picture  ribbon  was  passed  contin- 
uously between  a small  lamp  and  the  eye 
of  the  observer,  the  view  being  cut  off  by 
a rotating  disc  about  a foot  in  diameter 
and  having  a one-eighth  by  one  inch  ra- 
dial slit  therein  near  the  periphery. 
Through  this  flying  slit  the  observer  got 
a momentary  sight  of  each  picture  frame 
as  it  came  into  position  above  the  light. 
The  frames  passed  at  the  rate  of  46  per 
second,  a high  speed  being  required  be- 
cause of  the  instantaneous  view  and  mea- 


The  LePrince  Patent 


gre  illumination.  The  pictures  were  small, 
of  course,  but  excellently  done.  The  ex- 
cellence of  the  Edison  pictures  without 
doubt  proved  a stimulus  to  the  rapid  de- 
velopment of  the  art,  far  more  than  any 
contribution  in  mechanical  design  or  new 
methods,  as  was  later  demonstrated  when 
the  courts  held  that  the  Edison  patents 
and  re-issues  were  anticipated  and  invalid. 

(The  developments  leading  up  to  the 
present  day  equipment  will  appear  in  next 
weeks  issue  in  a continuation  of  this 
article.)  

Reports  Many  New 
Installations 

The  American  Photo  Player  Company  reports 
a prosperous  business  for  the  months  of  July 
and  August.  Among  the  Robert-Morton  organs 
installed  during  this  period  are  the  following: 

Larchmont  theatre,  Los  Angeles,  Cal. ; Leland 
theatre,  Albany,  N.  Y. ; Surf  theatre,  Keyport, 
N.  J. ; Mack  theatre,  Port  Angeles,  Wash.;  Eu- 
gene theatre,  Eugene,  Ore. ; Belvidere  theatre, 
Brooklyn,  N.  Y. ; New  Orpheum  theatre,  Yon- 
kers, N.  Y. ; Superba  theatre,  Los  Angeles,  Cal. ; 
Excelsior  theatre,  San  Francisco,  Cal.;  New 
Castro  theatre,  San  Francisco,  Cal. ; The  Regent 
theatre,  Baltimore,  Md. ; Orpheum  theatre, 
Ogden,  Utah ; Crystal  theatre,  Daytona,  Fla. ; 
Capital  theatre,  Lebanon,  Pa. ; Hauber  theatre, 
Pine  Bluff,  Ark. ; American  theatre,  Denver, 
Colo. ; Isis  theatre,  Boulder,  Colo. ; Empire 
theatre,  Long  Beach,  Cal. ; Isis  theatre,  Rich- 
mond, Va. ; Liberty  theatre,  New  Orleans,  La.; 
Madison  theatre,  Seattle,  Wash.;  Metropolitan 
theatre,  Baltimore,  Md. ; Queen  Ann  theatre, 
Seattle,  Wash.;  Heilig  Amusement  Co.,  Port- 
land, Ore.;  New  Princess  theatre,  Honolulu, 
T.  H. ; Hawaii  theatre,  Honolulu,  T.  H. 


Bids  Submitted  for  New 
House 

George  M.  Khoury  of  Clayton,  Mo.,  has 
asked  St.  Louis  contractors  to  submit  bids  on  a 
new  500  seat  motion  picture  theatre  he  plans  to 
erect  at  Forsythe  Boulevard  and  St.  Louis  ave- 
nue, Clayton.  The  structure  will  also  contain 
three  stores.  Khoury  has  been  operating  a mo- 
tion picture  airdome  on  Forsythe  Boulevard  the 
past  Summer.  He  is  convinced  that  Clayton  is 
ripe  for  a first  class  picture  house. — Barrett. 


99 


Approved  by 

National  Board  of  Fire  Underwriters 

As  a Safeguard  Against  Film  Fire 


Their  Report  of  Test  reads: — “ When  installed  and  operated  in  the  manner  specified  by  the  manu- 
facturer the  performance  of  this  device  was  as  intended  and  such  safeguarding  as  designed  was 
afforded.” 

The  performance  is  as  dependable  as  the  current  that  supplies  the  light  and  the  safeguarding  covers 
every  possible  chance  of  fire  in  the  projector. 

It  is  ELECTRICAL,  not  mechanical 

It  affords  COMPLETE  PROTECTION,  not  part  protection 

90%  of  the  Film  Fires  originate  in  the  projector  and  often  wipe  out  entire  fortunes. 

YOU  MAY  BE  NEXT 

Would  you  stake  your  Entire  Investment  against  the  small  cost  of  protection? 


PROTECTS 

As  No  Other  Device  Does 


THE  MMM  CO.,  752  S.  Wabash  Ave.,  Chicago,  111. 

Or  Southern  Address:  701  Throckmorton  St.,  Ft.  Worth,  Texas 


J Mail  particulars  and  description. 


Name  . 
Address 


1932 


E.  F.  Murphy  Joins  Staff  of  Tom  Evans 

Film  Laboratory 


7 HAT  many  consider  one  of  the  biggest 
acquisitions  in  the  laboratory  field  of  the 
industry  is  the  securing  of  E.  F.  Murphy  by 
Thomas  Evans  of  the  Evans  Film  Laboratory. 

This  event  is  auspicious  from  two  standpoints. 
Mr.  Murphy  is  considered  one  of  the  best 
laboratory  men  in  the  industry  and  also 
possibly  the  highest  priced  man  in  America  in 
the  laboratory  field.  It  is  noteworthy  that  Mr. 
Murphy  was  with  Mr.  Evans  when  the  Evans 
Film  Mfg.  Co.  was  formed  and  also  assisted 
Mr.  Evans  fifteen  years  ago  in  laying  out  his 
plant. 

In  line  with  Mr.  Evans’  policy  of  “ Personal 
Service  ” the  securing  of  Mr.  Murphy  to  con- 
duct his  laboratory  bears  out  this  slogan  to 
even  a greater  extent  than  before.  Mr.  Murphy 
has  been  associated  with  the  motion  picture 
business  since  its  inception.  And  even  before 
motion  pictures  were  a commercial  asset  he 
conducted  their  forerunner,  which  was  known 
as  the  Edison  Kinetoscope  and  was  the  main 
attraction  in  many  an  arcade. 

In  1897  he  was  initiated  into  the  mysteries  of 
photography  and  laboratory  work  with  the  John 
Carbuelt  Dry  Plate  Mfg.  Co.  of  Fort  Wayne. 
This  was  the  foundation  on  which  Mr.  Murphy 
has  built  his  wide  experience.  During  his  five 
years  with  this  company  he  not  only  learned 
the  principle  of  developing  and  printing  but 
was  the  sponsor  of  many  improvements  in  the 
process. 

He  also  was  one  of  the  first  men  to  use  the 
original  Armant  and  Jenkins  machine  on  which 
the  present  machines  are  based. 


E.  F.  Murphy  zvho  has  joined  the  staff  of 
the  Evans  film  laboratory 


Motion  Picture  News 

It  is  estimated  that  during  his  service  in  the 
industry  Mr.  Murphy  has  handled  several  mill- 
ion feet  of  film.  He  bears  an  enviable  reputa- 
tion among  the  laboratory  men. 

It  is  claimed  that  he  is  the  highest  salaried 
laboratory  man  in  the  industry. 

Mr.  Murphy  was  with  P.  A.  Powers,  present 
head  of  the  Film  Booking  Office  of  America, 
when  Mr.  Powers  went  into  the  motion  picture 
business  in  1908.  When  the  New  York  Motion 
Picture  Company  was  a factor  to  be  contended 
with  in  the  business  Mr.  Murphy  conducted 
their  laboratory.  He  opened  the  Imp  plant  on 
81st  and  Columbus  Avenue  when  Mr.  Laemmle 
started  that  well  known  brand  of  pictures. 

In  1914  he  went  back  with  Universal  and 
since  that  time  has  been  operating  their  Fort 
Lee  plant. 

Kansas  City  and  Wichita 
Scheduled  for  New  Theatre 

Two  new  theatres  in  Missouri  and  Kansas 
are  being  planned.  George  Boden  of  Kansas 
City  will  build  a two-story  brick  and  stone 
theatre  at  Thirty-sixth  street  and  Indiana 
avenue,  Kansas  City,  while  Bernard  Davis  of 
Wichita,  Kans.,  is  planning  the  erection  of  a 
dow'n  town  house  in  Wichita  near  Second  and 
West  Douglas  street. 

— True.  ] 


San  Francisco  Presented 
with  New  T . & D.  Theatre 

The  new  T.  anJ  D.  Theatre  in  Richmond  (a 
residential  section  of  San  Francisco),  costing 
$250,000  has  been  opened  by  Turner  & Dahn- 
ken. 


Theatre  Managers  Know 

That  the  curtain  and  draperies  of  the  house  exercise 
a mighty  influence  on  box  office  receipts. 

Harmony  of  design,  consideration  of  colors,  and  ap- 
propriate materials  decide  whether  a house  is  elegant 
or  tawdry. 

Our  long  experience  and  individual  study  of  each 
theatre  enable  us  to  make  draperies  pay  for  themselves 
plus  a profit 

Architects,  owners  and  managers  are  invited  to  get 
our  ideas — and  we  manufacture  especially  good  equip- 
ment, too. 

Haller  & Haller 

Terminal  Building  Columbus,  Ohio 


No.  734  six  Flowering  Plants  including  pots  in  a box,  per  box 
$3.60 ; smaller  size  No.  733,  twelve  plants  to  a box,  complete  $5.00. 

Write  for  ILLUSTRATED  CATALOGUE  No.  7 mailed  FREE 
FOR  THE  ASKING 

FRANK  NETSCHERT,  INC. 

61  Barclay  Street  New  York,  N.  Y. 


You  need  not  worry  about  your 
releases,  if  you  get 

PRINTS 


EMPIRE  LABORATORIES,  Inc. 


Phones  5437 
BRYANT  5736 


723  7th  Ave.,  N.  Y.  City 


* 


PERFECT  LABORATORY  RESULTS 

Are  Impossible  Without 

CORCORAN’S  DEVELOPING  TANKS 

A.  J.  CORCORAN,  Inc. 

753  Jersey  Avenue  Jersey  City,N.  J. 


H. 

ROBINS  BURROUGHS 

1C.  AM.  BOC.  C.  B. 

CONSULTING  ENGINEER 

DaaieaLa* 

THEATKB  SPECIALIST 

ffr— fcrif 

Strnetmral 

SnperrlaioB 

Inspection 

Examinations 

i«  un  uti  nun 

and  Reporta 

XltT  YOU 

1933 


October  14,  1922 


General  Supply  and  Repair 
Co.  Report  Sales 


- 

ictiin 

■<Kw 

'S(]’r? 


Mr,  A.  H.  McDonald,  who  has  just  com- 
pleted remodelling  his  Castle  Theatre  in  the 
city  of  Eugene,  Oregon,  has  purchased  a Su- 
perlite  Screen,  as  have  also  Messrs.  H.  B. 
Hurst  of  the  Vining  Theatre,  Ashland,  Ore- 
gon and  J.  B.  Sparks  who  recently  remodelled 
his  Liberty  Theatre  in  Bend,  Oregon. 


1 


®n'i 

ant 


fa 

re 

* 


Rockingham  Theatre  Opens 
the  Garden 

The  Rockingham  Theatre  Company  has 
opened  their  new  Garden  Theatre,  formerly 
the  old  Opera  House.  The  Garden  has  a 
capacity  of  600,  is  equipped  for  road  attrac- 
tions and  pictures  and  has  a most  up-to-date 
projection  equipment  with  a Typhoon  Cooling 
System.  Interior  finished  with  old  rose  and 
green.  William  G.  Atkinson  is  manager  of  the 
Garden. — Stellings. 


« ! 


Elizabeth,  N.  J.,  Witnesses 
Opening  of  Regent 

With  a seating  capacity  of  2400  and  no  bal- 
cony or  gallery,  the  Regent  Theatre  is  a model 
of  perfection  in  modern  picture  house  con- 


struction. Its  architecture  is  of  the  Elizabethan 
period  as  a tribute  to  the  city  in  which  it  stands. 
There  is  not  a post  or  pillar  in  the  auditorium. 
The  building  is  absolutely  fireproof.  In  order 
to  insure  good  projection.  Power  Projectors 


have  been  installed. 


Hodge’s  Palace  Marks  Opening  of  New 
Era  for  East  Texas 


THUS  month  marks  the  opening  of  a new 
:ra  in  modern  theatres  for  East  Texas  with 
the  initial  performance  in  H.  T.  Hodge’s  new 
Palace  at  Abilene. 

Mr.  Hodge  operates  a string  of  theatres,  in- 
cluding the  Mae  Roy  at  Ballinger,  Queen  at 
Winters,  Gem  at  Abilene  and  the  Alcove  at 
Stamford.  He  has  spared  neither  money  nor 
effort  to  make  the  Palace  the  best  equipped  and 
finest  theatre  in  that  section. 

The  lobby  is  unique  in  its  dignified  and  com- 
pelling invitation  to  the  passerby.  Display 
frames  in  blue  and  gold  are  a unit  with  the 
other  lobby  decorations  designed  and  finished 
to  match,  thus  making  the  lobby  display  appear 
as  a part  of  the  building. 

Box  office  trimming  matches  the  lobby  frames 
and  other  decorations,  yet  the  box  office  stands 


This  picture  illustrates  progress  made  in  motion 
picture  machines.  The  old  one  is  an  Edison, 
first  machine  in  Cornwallis,  Ore.  The  other 
modem  model  is  a Powers  machine 


out  prominently  through  the  use  of  three  elabo- 
rate brushed  brass  grills  and  specially  selected 
marble  base. 

The  lobby  floor  features  a beautiful  design  in 
delft  blue  and  white  tile  with  marble  baseboards, 
the  entire  lobby  being  a completely  matched, 
therefore  highly  efficient,  advertising  medium 
that  will  do  much  toward  securing  a capacity 
attendance. 

Housing  for  the  projection  equipment  includes 
a separate  concrete  room  for  the  resistance 
devices,  a large  operating  room  and-  a fireproof 
rewinding  and  film  room,  each  separated  by 
fireproof  doors  with  automatic  control. 

Upholstered  chairs  generously  spaced  and  of 
ample  proportions  insure  luxurious  comfort  for 
every  one  and  the  big  specially  built  Reproduco 
organ  is  a source  of  attraction  that  is  adding 
much  to  the  box  office  intake. 

Projection  equipment  consists  of  two  New 
Model  Motiograph  Projectors,  a General  Elec- 
tric Motor  Generator,  Gardiner  Velvet  Gold 
Fibre  Screen  and  special  optical  system  and 
sufficient  stage  space  has  been  allowed  for  the 
presentation  of  atmospheric  prologues  and  occa- 
sional dramatic  offerings. 

Clyde  Churchill,  chief  projectionist  for  the 
chain  of  Hodge  theatres,  will  have  charge  of 
projection,  and  the  management  of  the  new 
house  will  be  vested  in  Mr.  Homer  Hodge,  who 
for  the  past  several  years  has  taken  an  active 
part  in  the  success  of  the  Gem. 

Installation  of  the  equipment  was  personally- 
supervised  by  C.  K.  Goss  of  the  R.  D.  Thrash 
Company,  the  entire  lobby  and  booth  equipment 
being  designed  by  him. 


A New  Way  to  Feature  Your  Features 

Now — for  the  first  time — you  can  effectively  advertise  present  or  com- 
ing attractions  in  the  lobby  of  your  theatre,  day  and  night. 


the  new-  sensation  of  movie  advertising — tells  your  story  to  those  outside 
the  theatre  in  the  same  way  that  you’ve  been  building  up  interest  inside. 

Its  handsome  gold  front  adds  to  the  appearance  of  your  lobby. 

Twenty  to  forty-eight  beautifully  colored  slides  are  automatically  shown  on  a 16  in. 
screen  for  a period  of  10  seconds  each,  then  repeat. 

In  the  Astor,  Broadway,  Jefferson,  State,  Stadium  and  other  New  York  and  New 
jersey  theatres,  the  Slide-o-graf  is  demonstrating  its  wonderful  effectiveness  by  creating 
an  interest  in  the  daily  program  that  packs  the  house — thus  quickly  paying  for  itself. 

Local  storekeepers  gladly. pay  to  advertise  in  the  machine. 

PROTECTION: 

Every  theatre  purchasing  a Slide-o-graf  secures  exclusive  rights  in  his  immediate 
vicinity  for  one  year. 

STANDARD  SLIDE  CORP. 

211  West  48th  St.,  New  York 


1934 


M o t i o n 


Picture 


New. 


usiness 

ferities 


WE  buy  used  portable  suitcase  and  professional 
moving  picture  machines  Highest  prices  paid.  What 
have  you  for  sale?  Monarch  Theatre  Supply  Co.. 
724  So.  Wabash  Avenue,  Chicago.  111. 


THEATRE  CONTEXTS  FOR  SALE— The  Majestic 
Theatre  of  Flint — 312  plush-mahogany,  almost  new, 
main  floor  seats.  495  balcony  seats,  good  condition. 
Quantities  of  scenery,  electric  fixtures,  brass  rails, 
office  equipment,  etc.  Inquire  J.  R.  Taylor,  The  Flint 
Daily  Journal,  Flint,  Michigan. 


New  Addition  For  Toronto 
House 

Ronald  McClelland,  proprietor  of  the  Capi- 
tol theatre,  North  Toronto,  Ontario,  has  pur- 
chased a 30-foot  lot  adjoining  the  theatre  at  a 
cost  of  $350  per  foot  for  the  purpose  of  erect- 
ing a large  building  as  an  addition  to  the  thea- 
tre block — Gladdish. 

Better  Business  Opens 
Theatre 

It  is  reported  in  film  circles  that  Universal 
will  re-open  their  Strand  theatre  in  Charlotte, 
X.  C.  the  first  week  of  September.  The  Strand 
has  been  closed  for  about  eighteen  months  on 
account  of  the  business  depression  that  hit 
Charlotte  theatres  a severe  lick  at  the  very  be- 
ginning— Stellings. 

Grand  Theatre  Changes 
Hands 

Purchase  of  the  Grand  theatre  in  Bingham- 
ton, N.  Y.,  at  204  Vestal  avenue  by  Hiram 
Goldsmith  and  Ned  Kornblite  from  Frank  Kun- 
kel  has  been  announced.  No  change  in  the 
management  of  the  Grand  will  be  made,  the 
purchase  having  been  made  for  an  investment, 
Mr.  Kornblite  said.  Jesse  C.  Hillman,  pro- 
prietor of  the  theatre,  holds  a lease  which  con- 
trols the  theatre  for  about  two  years — Taylor. 


Mailing  Lists 

MOVING  PICTURE  AND 
LEGITIMATE  THEATRES 


22166  Moving  picture  by  States,  per  M.  $5.00 

1219  Film  Exchanges,  for  List 7.50 

196  Manufacturers  and  Studios 3.50 

419  Machine  and  Supply  Dealers 4.00 

3674  Legitimate  Theatres  U.  S.  and 

Canada 25.00 

610  Vaudeville  Theatres 7.50 


A.  F.  WILLIAMS 

166  W.  Adams  Street  Chicago 


Hoods 


For  5-10  W sad 
15-Hl  W ■ amp, 

2522  W CONGRESS  ST. 


FOR  SIGNS,  STAGE 
OR  CANOPY  LIGHTS 

They  Cover  the  Bulb  and  Show 
Brilliant  Lasting  Colors 
Have  Every  Advantage — Save 
Your  Dollars  in  Lamp  Renew- 
als, No  Bothersome  Dipping 
Eatily  Pal  On  or  Taken  OH 
O EYNOLD  c, 

M ciicraic  cowairk" 


CHICAGO,  ILL. 


Theatre  Destroyed  by  Fire 
to  Re-open 

Nixon’s  Victoria  theatre,  closed  since  fire 
virtually  wrecked  it  in  the  early  spring,  will  re- 
open next  month.  A new  organ,  carpets  and 
lighting  effects  are  being  installed,  and  a new 
front  is  replacing  the  old  plaster  decorations 
which  were  smashed  in  the  fire. — Gibson. 

Hudson  and  Colonial,  Al- 
bany, N.  Y.,  Reopen 

After  being  closed  for  several  weeks,  the 
Hudson  and  Colonial  Theatres  here  have 
reopened  with  many  alterations  and  improve- 
ments. George  Roberts  will  continue  to  man- 
age the  two  houses.— Grant. 


Theatre  and  Exchange  Mailing  List  Service 

We  rent  lists  of  or  address  contemplated  of 
existing  theatres,  exchanges,  state  rights  own- 
era,  publicity  mediums  and  producers,  selected 
*■  to  territory,  class,  etc.  Twenty  thousand 
ohanges  were  recorded  In  our  list  last  year.  Its 
ase  means  a saving  of  from  20  to  60%  In  post- 
»xe,  etc. 

MOTION  PICTURE  DIRECTORY  CO. 

244  West  42nd  St.  Phone.  Brgant  BIX  New  York 
( ildretsing  Pr  intin  . 


MINUSA 

Gold  Fibre  Screens 


Make  possible  a kind  of  pic- 
ture that  can  be  obtained 
in  no  other  way. 

There's  a tone  and  a class 
that  is  particularly  satis- 
fying to  your  photoplay 
patrons  and  brings  them 
back  for  more. 


Send  for  literature  and  samples. 

MINUSA  CINE  SCREEN  CO. 

ST.  LOUIS,  MO. 


^Vorld  s Largest  Producers^/ 
J^otion  Picture  Screens. 


NEWMAN  MARQUISE 

Look  best  and  cost  much  less.  Made  in 
twenty-eight  standard  types,  and  in 
special  styles  to  your  order. 


We  also  make  brass  door  hardware,  exit 
signs,  wickets  and  collapsible  gates. 


Write  for  Catalog  “ N." 

NEWMAN  MANUFACTURING  CO. 

418  Elm  Street  CINCINNATI,  OHIO 

Branch — 68  W.  Washington  St.  Chicago,  111. 


FOR  BETTER  MUSIC 


THE  FOTOPLAYER 


1600  BROADWAY 
NEW  YORK  CITY 


THE  AMERICAN  PHOTO  PLAYER  CO. 

64  E.  JACKSON  BOULEVARD 
CHICAGO,  ILL. 


10S  GOLDEN  GATE  AVENUE 
SAN  FRANCISCO,  CAL. 


October  14,  1922 


1935 


llllll!l!llllllll!ll!lllllllllllll 


FEATURE  RELEASE  CHART 

Productions  are  Listed  Alphabetically  and  by  Months  in  which  Released  in  order  that  the  Exhibitor  may 
have  a short-cut  toward  such  information  as  he  may  need.  Short  subject  and  comedy  releases,  as  well  as 
information  on  pictures  that  are  coming  will  be  found  on  succeeding  pages.  (S.  R.  indicates  State  Right 
release.) 


i Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  March  i 


MARCH 


Feature 


Star 


Bj 


Length 

. . 6 reels. 
. . .5  reels. 


Distributed 

dack  to  Yellow  Jacket. . Stewart-Kirkham  . Arrow- S.  R 

delle  of  Alaska Special  Cast Amer.  Releasing. 

Blaze  Away Big  Boy  Williams . Herbst-Lorenzo-S.  R.(  reels. 

Bluebeard,  Jr Special  Cast Amer.  Releasing 5 reels. 

Sobbed  Hair Wanda  Hawley ....  Paramount  5 reels. 

Soy  Crazy ....Doris  May Film  Book.  Offices.. 5 reels. 

Come  On  Oyer Colleen  Moore. ...  Goldwyn  5 reels. . 

Cradle  Buster,  The Glenn  Hunter Amer.  Releasing 6 reels. 

Dangerous  Little  Damon. Marie  Prerost Universal  S reels. . 

Oaring  Danger Special  Cast Amer.  Releasing 5 reels. 

Desert  Bridegroom,  A.. Jack  Hoxie Arrow-S.  R 5 reels. 

Desert’s  Crucible Jack  Hoxie Arrow-S.  R 5 reels. 

Don't  Doubt  Your  Wlfe.Leah  Baird Assoc.  Exhib (reels.. 

Extra,  Extra Walker-Murphy  ...Fox  (reels.. 

Fair  Lady  Special  Cast United  Artists  7 reels.. 

Fool’s  Paradise Special  Cast Paramount  8 reels. 

Forever  Special  Cast Paramount  7 reels. 

Glass  Houses Viola  Dana Metro  S reels. 

Gypsy  Passion Special  Cast Vitagraph  6 reels.. 

Her  Husband’s  Trade- 
mark   Gloria  Swanson. . .Paramount  S reels. 

I Can  Explain Gareth  Hughes.  ...Metro 5 reels. 

Iron  to  Gold Dustin  Farnum...Fox  (reels.. 

island  Wives Corinne  Griffith ...  Vitagraph  5 reels. 

Isle  of  Zorda Special  Cast. Pathe  9 reels.. 

Jan  of  the  Big  Snowa.  .Special  Cast Amer.  Releasing 5 reels. 

Lady  Qodiva Special  Cast. Asaoc.  Exhib i reels. . 

Love’s  Masquerade Conway  Tearle. . . .Selznick 5 reels. . 

Lying  Truth Special  Cast Amer.  Releasing ....  J reels. 

Man  to  Man Harry  Carey  Universal  6 reels 

Mistress  of  the  World... Special  Cast Paramount  20  reels. 

Wight  Riders,  The Special  Cast. Second  Nat.-8.  R. 

Pardon  My  Nerve "has.  Jones Pox  S reels. 

'Price  of  Youth,  The.. ..Neva  Gerber Arrow-S.  R S reels. 

Question  of  Honor,  A...  Anita  Stewart  ....First  National 6 reels. , 

Ragged  Heiress Shirley  Mason Pox  (reels.. 

Bounding  Up  of  the  Law. Big  Boy  Williams . Aywon-S.  R. 5 reels. 

Sheik’s  Wife,  The .Special  Cast Vitagraph  Creels.. 

Stage  Romanes,  ▲ William  Paruum. . . Pox  7 reels. 

Tracked  to  Earth Prank  Mayo Universal  5 reels. 

Travelin’  On William  S.  Hart..  .Paramount  5 reels. 

Vermillion  Pencil,  Tha..8essue  Hayakawa. . Film  Book.  Offices.  .5  reels. 

Watch  Him  Step Richard  Talmadge. . Goldstone-S.  R 5 reels. 

Wild  Honey  Priscilla  Dean Universal  Creels.. 

Wise  Kid.  The Gladys  Wahon. ..  .Universal  .....(reels. 

Woman’s  Side  Kath’rine  M’D’nald. First  National C reels. 

Woman,  Wake  Up Florence  Vidor...  .Assoc.  Exhib C reels* 

World’s  Champion,  The.  Wallace  Reid Paramount  5 reels. 

Yankee  Doodle,  Jr Special  Cast Burnside-S.  R I reels. 


Reviewed 
..Sept.  16 
...Apr.  29 
..Apr.  1 
...May  20 
...Apr.  1 

...Mar.  11 
. .Mar.  25 
...May  20 
. .Mar.  IS 
...July  22 

.’.  Sept’.  23 

..Mar.  25 
. .Mar.  18 
. . May  27 
..Dec.  24 
...Oct.  29 
...Peb.  25 
..Apr.  8 


..Mar.  4 
..Peb.  25 
..Mar.  25 
, . Apr.  1 
. . Mar.  25 
. .June  24 
.Mar.  25 
. .Apr.  22 
..Apr.  29 
Feb.  11 

• Mar.  18 
. .Apr.  29 
.Mar.  < 

• Sept.  30 
. . Mar.  25 
. . Mar.  25 

• Sept.  16 
. . Mar.  18 
..Peb.  25 
..Peb.  25 
..Mar.  4 
..Mar.  18 
. .May  13 
..Mar.  11 
..Mar.  4 
..Apr.  29 
..Mar.  4 
..Mar.  11 
..Mar-  85 


APRIL 


Feature 
Angel  of  Crooked  Street, 


Star 


Distributed  By 


Length  Reviewed 


.Alice  Calhoun Vitagraph  5 reels. 


X 

Arabian  Love John  Gilbert Pox  5 reels. 

Bear  Cat,  The Hoot  Gibson Universal  5 reals.. 

Blonde  Vampire,  The....3acia  Mooera Wid  Gunning 5 reels.. 

Bootleggers,  Tha Special  Cast Wid  Gunning 5 reels.. 

Border  Scouts Bert  Hall State  Rights 5 reels.. 

Bought  and  Paid  For. . . .Special  Cast. Paramount  5 reels. . 

.Chain  Lightning Ann  Little Arrow-S.  R 3 reels. 

tChanning  of  the  North- 
west   Eugene  O’Brien. . .Selznick  5 reels.. 

Cradle,  The Ethel  Clayton Paramount  (reels.. 

Crimson  Challenge,  The.  Dorothy  Dalton. ..  .Paramount  5 reels.. 

.Destiny’s  Isle Special  Cast Amer.  Releasing Creels.. 

Devil’s  Pawn.  Tha Pola  Negri Paramount  (reels.. 

Elope  If  You  Must Eileen  Percy Fox 5 reels. . 

Pace  Between,  Tha Bert  Lytell Metro Creels.. 

Fascination  Mae  Murray Metro 6 reels.. 

False  Fronts Special  Case Amer.  Releasing Creels.. 

Find  the  Woman Special  Cast Paramount  C reels.. 

First  Woman,  The Mildred  Harris. ...  Film  Book  Offices.  ...C  reels. 

Free  Air Special  Cast Hodkinson 5 reels. 

Gas,  Oil,  Water Charles  Ray First  National 5 reels.. 

Give  Me  My  Son Pauline  Brunius. ...  Geo.  Hamilton-S.  R C reels.. 

Good  Provider,  The Special  Cast. Paramount  6 reels.. 

Greater  Duty,  The Special  Cast East  Coast  Prod.-S.R.5  reels.. 

Green  Temptation,  The.. Betty  Compson. ..  .Paramount  6 reels. . 

Heart  of  a Texan,  The.. Neal  Hart Wm.  Steiner-S.  R. ..5  reels. 

Heart  Specialist,  The.... Mary  Miles  Minter. Paramount 5 reels.. 

Hidden  Woman,  The. ..  .Special  Cast Amer.  Releasing 5 reels. 

Che  Infidel K.  MacDonald First  National Creels., 

In  Self  Defense Special  Cast G.  H.  Hamilton-S.  R..6  reels., 

Is  Matrimony  a FailurePSpecial  Cast Paramount  5 reels. . 

Kisses Alice  Lake Metro (reels.. 

Ladies’  Man,  A Bull  Montana Metro  5 reels. 

Lariat  Thrower,  The W.  M.  Smith-8.  R...S  reels.. 

Lonesome  Corners Special  Cast Playgoers  (Pa  the)...  5 reels. 

Love  Slave,  The Lucy  Lorraine Russell  Clark-S.  R... 6 reels., 

Lure  of  Gold Neal  Hart Wm.  Steiner-S.  R...5  reels. 

Madness  of  Love,  The.. Special  Cast Wid  Gunning 5 reels.. 

Man  From  Downing 

Street,  The  Earle  Williams. ..  .Vitagraph  5 reels. 

Man  Under  Cover,  The.  Herbert  Rawlinaon . Universal  5 reels.  . 

Man's  Law  and  God’s. . .Special  Cast Amer.  Releasing 5 reels. 

Money  to  Burn William  Russell  ...Fox  5 reels.  . 


..Apr.  29 
..Apr.  15 
..Apr.  8 
. .June  24 
. . Apr.  22 
. . Apr.  21 
. ■ Mar.  25 
• Sept.  16 


..May  6 
..Apr.  1 
. . Apr.  21 
• Aug.  19 
..May  20 
. . Apr.  1 
.Mar.  25 
, ■ May  6 
..Mar.  11 
..Apr.  29 
..Apr.  29 
..Apr.  15 
. .Apr.  15 
..Mar.  4 
. Apr.  22 
-.Aug.  26 
. . Apr.  1 
. Sept.  9 
..Apr.  8 
. Sept.  2 
. .Apr.  22 
. .May  13 
. .Apr.  22 
Mar.  2.« 
■ Sept.  16 


• Aug.  19 
. .July  29 

, .Apr.  22 

..Apr.  15 

. .Apr.  15 
..July  8 
. .Apr.  22 


lllllllllll 

Feature  Star  Distributed  By  Length 

My  Old  Kentucky  Home.Special  Cast Amer.  Releasing 6 reels. 

Pasteboard  Crown,  A. . . . Special  Cast Playgoers  (Pathe)  . . .6  reels. 

Queen  of  the  Turf Special  Cast Film  Book.  Offices.  .5  reels. 

Reckless  Youth E.  Hammerstein.  ...Selznick 5 reels. 

Reported  Missing  Owen  Moore Selznick 6 reels. 

Shackles  of  Gold. ...... .Wm.  Farnum Fox 7 reels. 

Silas  Marner  Special  Cast Asso.  Exhib 6 reels. 

Silent  Vow,  Tha Wm.  Duncan Vitagraph  5 reals. 

Bitters  Special  Cast Amer,  Releasing 7 reels. 

Sleepwalker,  The ...Constance  Binney. . Paramount  5 reels. 

Smiling  Jim Franklyn  Farnum.  . Goldstone-S.  R 5 reels. 

So  This  Is  Arizona Special  Cast W.  M.  Smith-S.  R... 5 reels. 

Soul  of  a Woman ..Jane  Novak Assoc.  Photoplays ...  5 reels., 

Spanish  Jade,  The Special  Cast Paramount  6 reels. 

Sunshine  Harbor Margaret  Beacher..  Playgoers  (Pathe) ...  6 reels. 

Table  Top  Ranch Neal  Hart Wm.  Steiner-S.  R...5  reels. 

T“ree  Buckaroos,  Tha ...  Special  Caat Amer.  Releasing 5 reels. 

Through  a Glass  WlndowMay  McAvoy Paramount  5 reels. 

Too  Much  Business Special  Cast Vitagraph  7 reels. 

Trails  End....  W.  M.  Smith 5 reels. 

Truthful  Liar,  The Wanda  Hawley. ...  Paramount  5 reels. 

Two  Orphans Foreign  Cast Russell  Clark-S.  R.. .6  reels. 

Up  and  Going Tom  Mix Fox  5 reels. 

West  of  the  Pecos Neal  Hart Wm.  Steiner-S.  R...  5 reels. 

When  Knights  Were 

_®°M  Special  Cast. G.  H.  Hamllten-3.  S.5  reels. 

Why  Not  Merry? Margery  WU«on...Nat.  Exchanges-S.  R 

Without  Fear Pearl  White Fox  6 reels. 

Women  s Women.  . Special  Cast. Rus.  Clerk  Syn.-8.  E.5  reels.. 

Wonderful  Wife,  A Mias  DuPont Universal  5 reels. 

Worldly  Madonna,  The .. C.  Kimball  Young.  Equity — S.  R 6 reels. , 

Yo»r  Best  Frientt Vera  Gordon Warner  Bros.— 8.  K..5  reels. 


MAY 

Featnre  Star  Distributed  By  Length 

Angel  Citizens Franklyn  Farnum... W.  M.  Smith  Prod.. 5 reels.. 

Bachelor  Daddy,  Tha... Thomas  Meighan .. Paramount  (reels.. 

Beauty  Shop,  Tha Raymond  HitchcockParamount  6 reels.. 

Beauty  s Worth Marion  Davies Paramount  6 reels.. 

Beyond  the  Kneki.  «••••  Gloria  S wanson ....  Paramount  6 reels.. 

Brenda  s Heritage. Special  Cast Second  National 5 reels. 

Broken  Silence,  The....Zena  Keefe Arrow-S.  R 6 reels.. 

Crossroads  of  New  York. Special  Cast First  National  Creels.. 

Deuce  of  Spades Charles  Ray First  National C reels.. 

Dollar  Devils  Special  Cast Wid  Gunning 5 reels. 

Dont  Write  Lettars.  ...Gareth  Hughea. ...  Metro  6 reels. . 

Evidence  E.  Hammerstein. ...Selznick 5 reels.. 

Fighting  Streak,  Tha.... Tom  Mix Fox 5 reels.. 

Fools  First. Special  Cast First  National 5 reels.. 

Gay  and  Devlliah. ......  Doris  May Film  Book.  Offices.  .6  reels. . 

Glory  of  Clementina.  Tha.Paulinc  Frederick.  .Film  Book.  Offices. .(  reels. . 

Gray  Dawn,  The Special  Cast Hodkinson  6 reels. . 

Great  Alone,  The Monroe  Salisbury..  .Amer.  Releasing Creels.. 

"at«  • Alice  Lake Metro  6 reels.. 

,f?.ea2_,?yer„HeeU Mabel  Nonnand Goldwyn  5 reels.. 

His  Wife’s  Husband Betty  Blythe Amer.  Releasing 5 reels.. 

Impulse  Neva  Gerber Arrow-S.  R 5 reels., 

Kissed^  Marie  Prevost Universal  5 reels.. 

Man  From  Beyond,  Tht.Houdini  Houdini  Pictures 

„ _ T,  — S.  R 5 reels.. 

Man  From  Hells  River. Irving  Cummings.  .Irving  Lesser-S.  K. ..(  reels. . 

Man  From  Home.  Tha.. Special  Caat Paramount  6 reels.. 

Man  Who  Married  Hla 

Own  Wife.  The Frank  Mayo Universal  5 reels. . 

Marshall  of  Moneymint, 

, The  , _ Jack  Hoxie Arrow-S.  R 

Me  and  My  Gal... Special  Caat Amer.  Releasing 5 reels. 

Men  of  Zanzibar .Wm.  Russell Fox  6 reels.. 

Missing  Husbands Special  Cast Metro 5 reels.. 

Mohican’s  Danghtar,  TWSpecial  Caat Amer.  Releasing 5 reels.. 

North  of  the  Rio  Grands. Holt-Daniels Paramount  C reels.  . 

Ordeal,  The  Agnea  Ayres ..Paramount  Creels.. 

Prisoner  of  Zenda,  Tha. Special  Cast Metro 8 reels. . 

Primitive  Lover,  The  ...C.  Talmadge First  National 6 reels.. 

Real  Adventure,  The. ...  Florence  Vidor ....  Assoc.  Exhib Creels.. 

Referee,  The  Conway  Tearle  ...  .Selznick  5 reels.. 

Restless  Souls Earle  Williams Vitagraph  5 reels.. 

Ridin’  Wild  Roy  Stewart Irving  Lesser-S.  R. ..5  reels.. 

Second  Hand  Rose Gladys  Walton Universal  5 reels.. 

Seeing’s  Believing Viola  Dana Metro  Creels.. 

Sheik  of  Araby,  The.... '1.  B.  Warner Film  Book.  Offices. . 6 reels. , 

Sonny  R.  Barthelmess  ....First  National 7 reels.. 

Step  On  It Hoot  Gibson Universal  5 reels.. 

Strange  Idols Dustin  Farnum Fox  5 reels. . 

Tracks Special  Cast .Playgoers  (Pathe)  ..  .5  reels. . 

Trail  of  Hate,  The Big  Boy  Williams.  .Lorenzo-S.  R 5 reels.. 

Trap,  The  Lon  Chaney Universal  Creels.. 

Very  Truly  Yours Shirley  Mason Fox  (reels.. 

Wall  Flower,  The Colleen  Moore Goldwyn  6 reels.. 

Western  Speed Chas.  Jones Fox  5 reels.. 

When  Romance  Rides. . .Special  Cast Goldwyn  5 reels.. 

Wife  Trap Mia  May Paramount  6 reels.  . 

Woman  He  Married,  TheAnita  Stewart First  National Creels.. 

Woman’s  Sacrifice,  A... Corinne  Griffith. ..  .Vitagraph  5 reels.. 

Yellow  Men  and  Qold. .Special  Cast Goldwyn  6 reels.. 

Yellow  Stain,  The John  Gilbert Fox 5 reels.. 


Reviewed 
...May  8 
...June  3 
...May  20 
. . .Apr.  15 
...Apr.  22 
. . .May  27 
...June  3 
...Apr.  15 
..Apr.  22 
, . .Apr.  22 
. ..Aug.  2C 
. ..Aug.  19 

. . . May  13 
...Aug.  2C 

...Aug.  12 
. . .Apr.  15 
, . .Apr.  15 

...Apr.  29 


.Apr. 

.Sept. 


..Apr.  29 

’.Apr.  29 
..May  13 
..Apr.  IS 


Reviewed 
..Aug.  12 
..May  C 
..May  26 
. . Apr.  8 
..May  13 


. May  C 
•June  3 
.May  13 


. .May  13 
.June  10 
. .May  13 
■June  3 
. May  27 
.June  10 
.May  6 
, .June  24 
. .May  13 
, .May  13 
.May  27 

’.May  27 

..Apr.  15 
.Apr.  15 
. .May  13 

.May  ( 


• Aug.  26 
.June  10 
.May  27 


, .May  27 
. .May  13 
.Mav  f 
.May  27 
.May  27 

• May  20 
. May  27 
.May  13 

• May  13 
. Apr.  8 
.Aug.  26 
•June  10 
.May  20 
.June  10 
.June  24 
•June  3 
.May  13 
. May  20 
..Apr.  29 
.May  13 

• Apr.  22 

• May  13 
.Apr.  22 
.May  13 
. Apr.  8 
.May  27 


1936 


Feature 

Across  the  Continent. 


Motion  Picture  News 


JUNE 


Star 


Distributed  By 


Byes  of  the  Mommy ...  .Pola  Negri 
Petal  Marriage,  The. ..  .Reid- Gish  . 
Por  Big  Stakes Tom  Mix. 


Her  Night  of  Nlghta.  ...Marie  Prevoat. 
Hidden  Light ..Dolores  Casein 


Mr.  Barnes  of  New  Y ortho m Moore.. 
Mr.  Pim  Passes  By Special  Cast. 


Over  the  Border Betty  Compson. 

Putting  It  Over Richard  Talmadg 

Rough  Shod Charles  Jones. . . 


Smudge 


•Special  i 
.Charles 


Dp  in  the  Air  About 


Woman  of  No  Import- 


Length 

Bevteweo 

. . . May 

6 

...Jnly 

22 

. . .Jane  17 

..5  reels. 

R.5  reels. 

d.l  reels. 

...June  10 

..5  reels. 

• • July 

1 

• • - July 

1 

...May  27 

. . .June 

17 

...July 

1 

...J«iy 

1 

. . . Aug. 

5 

. ..May 

27 

. . .July 

8 

. . .June  24 

. ..June 

3 

. . .Apr. 

29 

L.8  reels. 

. ..June 

IP 

. . .June  24 

. . .Apr.  29 

. . .June 

24 

. . .June 

24 

. . . tune 

1? 

. .Sept. 

23 

. . .June  1 7 

. ..June 

in 

..5  reels. 

. . .June 

24 

• ..July 

15 

. ..June 

10 

. ..June 

3 

. .5  reels. 

. . .July 

8 

..  .July 

1 

...8  reels. 

. . .June 

3 

:.  .5  reels. 

. ..May 

27 

' . . ( reels . 

. . .June 

24 

. . .June 

17 

Woman  Who  Walked 
Alone,  The  Dorothy  Dalton. 


JULY 

Fant— a Star  Distributed  By  Length  Reviewed 

Afraid  to  Fight Frank  Mayo Universal  S reels.  ..  .July  29 

Alias  Julius  Caesar Charles  Ray First  National 6 reels. . ..Aug  19 

Another  Man’s  Beota. . .Special  Cast Anchor-S.  R 5 reels 

Black  Orchids  Special  Cast Metro 7 reels 

Borderland  Agnes  Ayres Paramount  6 reels. . ..Aug  S 

Colleen  of  the  Pines lane  Novak Film  Book.  Offices... 5 reels.  ..  .July  15 

Domestic  Relations. K.  MacDonald First  National 6 reels. ..  .June  2* 

Dust  Flower.  The Helene  Chadwick.  .Goldwyn  6 reels. . ..July  15 

For  the  Defense Ethel  Clayton Paramount  5 reels May  6 

Freshie,  The Big  Boy  Williams.. Di  Lorenzo-S.  R 5 reels. 

Greater  Redemption,  The.David  Butler Burston-S.  R 5 reels 

Greatest  Truth,  Tho Special  Cast Paramount  6 reels.  ..  .June  17 

Gun  Shy Franklyn  Farnum. . Goldstone-S.  R .5  reels 

Her  Majesty Mollie  King Playgoers  (Pathe)...5  reels.  . ..July  22 

Iron  Heart  Pete  Morrison Sanford  Prod.-S.  R.  .6  reels 

Man  from  Glengarry,  TheSpecial  Cast Ernest  Shipman-S.  R.6  reels 

Man  Unconquerable.  Thejack  Holt Paramount  6 reels.  ..  .July  29 

Married  Flapper,  The. ..Marie  Prevost Universal  5 reels.  . ..Aug.  5 

My  Dad Johnny  Walker. ...  Film  Book.  Offices.  ..5  reels. . ..July  22 

One  Clear  Call Special  Cast First  National 6 reels. ..  .July  1 

Orphan  of  the  Ghetto,Special  Cast Arista-S.  R 6 reels 

Red  Hot  Politics Richard  Talmadge. .Goldstone-S.  R S reels 

Rose  O’  the  Sea Anita  Stewart First  National 7 reels. . ..Aug.  12 

Self  Made  Man,  A William  Russell.  ...Fox  5 reels. ..  .July  15 

Shadow  Eater,  The Richard  Travers. . .Barlett  Prod 5 reels 

South  of  Suva Mary  Miles  Minter . Paramount  5 reels ...  .June  24 

Stranger  of  the  Hills. . .Special  Cast Anchor-S.  R S reels 

Stroke  of  Midnight Victor  Seastrom.  ...Metro  6 reels.  . ..June  17 

Trimmed  Hoot  Gibson Universal  5 reels July  6 

Trooper  O’Neil Tom  Mix Fox 5 reels.  ..  .July  29 

Trouper,  The Gladys  Walton Universal  5 reels. ..  .July  29 

Woman  Who  Came  Back,Evelyn  Brent Playgoers  (Pathe)...6  reels.  ..  .July  29 

AUGUST 

Feature  Star  Distributed  By  Length  Reviewed 

Bonded  Woman,  The....  Betty  Compson. ..  .Paramount  B reels. . ..Aug.  12 

Dictator,  The Wallace  Reid Paramount  5 reels. ...  July  1* 

Don’t  Shoot Herbert  Rawlinson. Universal  5 reels... Aug.  26 

Dusk  to  Dawn Florence  Vidor. ...  Asso.  Exhib 5 reels. . .Sept.  2 

Fast  Mail,  The Charles  Jones Fox  5 reels. ..  .July  IS 

Heroes  and  Husbands. ..  K.  MacDonald. First  National 8 reels. . .Sept.  16 

Honor  First John  Gilbert Fox  S reels.  .. Sept.  30 

If  You  Believe  It,  It’s 

So  Thomas  Meignan. ..  Paramount  7 reels. . ..July  22 

In  the  Name  of  the  Law.  Walker-Hall  Film  Book  Offices...  6 reels. . ..July  21 

Just  Tony Tom  Mix  Fox 5 reels... Aug.  19 

Loaded  Door,  The Marie  Prevost Universal  5 reels... Aug.  19 

Loves  of  Pharaoh,  The..  Emil  Jannings Paramount  7 reels. ...  Mar.  4 

Masquerader,  The Guy  Bates  Post ....  First  National 8 reels ...  .Aug.  12 

Moonshine  Valley William  Farnum...  Fox  5 reels. . .Sept.  16 

New  Teacher,  The Shirley  Mason Fox  5 reels... Aug.  12 

Oathbound  Dustin  Farnum. ...Fox  5 reels.  ...Aug.  5 

Paid  Back Gladvs  Brockwell.  .Universal  5 reels. . . Sept.  2 

Silver  Wings Mary  Carr Fox  8 reels. ..  .June  3 

Through  the  Storm Stockton-Kimbell  ..Playgoers  (Pathe)...S  reels ...  Sept.  2 

Top  of  New  York,  The.. May  McAvoy Paramount  reels. ..  .July  1 

Under  Oath E.  Hammerstein.  . .Selznick  5 reels . . . . Aug.  19 

Up  and  At  ’Rm..i Doris  May Film  Book.  Offices.  ..  5 reels.  ...Aug.  19 

Wbew  Husband*  Deceive  Lush  Baird  Asso.  Exhib 6 reels...  Te'v  '« 

Why  Do  Men  Marry?..  Edy  Darclea Unity-S.  R 6 reels.  ..  Sept.  23 

Voung  Diana.  The Marion  Davies arameunt  5 reels...  Aug  19 


SEPTEMBER 

Feature  Star  Distributed  By  Length 

Barb-Wire  Jack  Hoxie Aywon-S.  R 5 reels. 

Blood  and  Sand Rodolph  Valentino . Paramount  S reels. 

Caught  Bluffing Frank  Mayo Universal  5 reels. 

Confidence  Herbert  Rawlinson. Universal  

Crimson  Clue Rich’rds’n-SedgwickClark-Cornelius  ....5  reels. 

Crusader,  The William  Russell.  ..  .Fox  

Deserted  at  the  Altar.  . Special  Cast Phil  Goldstone-S.  R.  7 reels. 

Divorce  Coupons Corinne  Griffith. ...  Vitagraph 5 reels. 

Eternal  Flame,  The Norma  Talmadge. . .First  National 6 reels. 

Five  Dollar  Baby Viola  Dana Metro 6 reels. 

Fools  of  Fortune Marg.  de  la  Motte.Amer.  Releasing. ...  5 reels. 

Fool  There  Was,  A Special  Cast Fox  5 reels. 

Galloping  Kid,  The Hoot  Gibson Universal  5 reels. 

Girl’s  Desire,  A Alice  Calhoun Vitagraph 5 reels.. 

Her  Gilded  Cage Gloria  Swanson ....  Paramount  . 5reels.. 

How  Women  Love Betty  Blythe B.  B.  Prod.-S.  R....6  reels. 

Isle  of  Doubt,  The Special  Cast Playgoers  (Pathe)...5  reels. 

Ladder  Jinx,  The Special  Cast Vitagraph 6 reels. 

Light  in  the  Dark,  The. . Hope  Hampton. . . . First  National 6 reels. 

Love  Is  An  Awful  Thing.  Owen  Moore Selznick  5 reels. 

Manslaughter  Thomas  Meighan.  . Paramount  

Married  People Mabel  Ballin Hodkinson  6 reels. 

Monte  Cristo Special  Cast Fox  5 reels. 

My  Wild  Irish  Rose.  ...  Special  Cast Vitagraph 7 reels. 

Nero  Special  Cast Fox  11  reels 

Nice  People... Special  Cast Paramount  7 reels. 

Night  Life  in  Hollywood Arrow-S.  R 

Orphan  Sally Special  Cast Lee-Bradford-S.  R 

Peaceful  Peters Wm.  Fairbanks.  . . Arrow-S.  R 

Queen  ol  the  Moulin 

Rouge  Martha  Mansfield.  .Amer.  Releasing.  .. . 6 reels. 

Secrets  of  Paris Special  Cast Affiliated-S.  R 6 reels.. 

Siren  Call.  The..  Dorothy  Dalton. ...  Paramount  

Skin  Deep Sills-Vidor  First  National 6 reels. 

Slim  Shoulders ....Irene  Castle Hodkinson  6 reels. 

Storm.  The.  . House  Peters Universal  . 8 reels. 

Thundering  Hoofs Peggy  O’Day Aywon-S.  R 

Timothy’s  Quest  Special  Cast Amer.  Releasing  .5  reels. 

Top  0’_the  Wyoming  ...Gladys  Walton. ...  Universal  ..5  reels. 

..Louise  Vale Clark-Comelius  ..5  reels. 

..Alma  Rubens Paramount  6 reels. 

. . Marguerite  Snow. ..  Hodkinson S reels., 

West  of  Chicago Charles  Jones Fox  ...  5 reels. 

While  Satan  Sleep* ....  Tack  Holt Paramount  . 5 reel*. 

Woman’s  Woman,  A...  Mary  Alden Allied  Prod.  & Dist . . 8 reels 

Yosemite  Trail,  The ....  Dustin  Farnum Fox  5 reels 


Reviewed 

..Sept.  2 

• .Aug.  11 
. .Sept.  23 
. .Sept.  30 


■ Oct.  7 
...July  1 
. .Sept.  23 
..June  17 
• ••Aug.  11 
...July  21 
..Sept,  li 

Aug.  26 

■ Aug.  It 
. .Aug.  19 
..Sept.  2 
. . .July  22 
..Sept.  9 
..Sept.  16 
. .Sept.  30 
...Aug.  5 
. . . Apr.  8 

..June  It 
•June  3 
• Aug  19 


.Aug.  11 


• Sept.  30 
Sept.  30 

• July  8 

• July  1 


Under  Two  Flag* 
Valley  of  Silent  Men. 
Veiled  Woman,  The 


OCTOBER 


Feature 

Above  All  Law 

Burning  Sands 

Cowboy  and  the  Lady, 

The  . 

Face  in  the  Fog,  The.. 

Flapper  Love 

Ghost  Breaker,  The.  . . . 
Girl  Who  Ran  Wild,  The. 

Heart’s  Haven 

House  of  Solomon,  The.. 

Human  Hearts 

Lights  of  New  York... 
Little  Child  Shall  Lead 

Them,  A 

Lone  Hand,  The 

Long  Chance,  The 

Old  Homestead,  The... 

Pals  of  the  West 

Pillagers,  The  

Pink  Gods 

Remembrance  

Rogue’s  Romance,  A... 

Sherlock  Holmes 

Sign  of  the  Rose,  The.. 
To  Have  and  To  Hold.  . 
When  the  Desert  Calls.  . 

Wolf  Law  

Woman  He  Loved,  The. 


Star 


Distributed  B.v  Length 

Paramount  7 reels. 

Hawley-Sills  Paramount  7 reels.  . 

Minter-Moore  . . . Paramount  

Lionel  Barrymore.  . Paramount  6 reels. 

Special  Cast Amer.  Releasing.  ....  6 reels. 

Reid-Lee  Paramount  5 reels.. 

Gladys  Walton.  ...  Universal  5 reels. 

Adams-McKim  ....Hodkinson  6 reels.. 

Wm.  H.  Straus.  ..  .Amer.  Releasing.  ...  6 reels. 

House  Peters Universal  7 reels.  . 

Fox  


• Sept.  23 
.Sept,  f 

■ Sept. 

. .June  24 
..Aug.  2f 
. Tulv 
.Sept.  30 
Sept.  30 


Reviewed 

. . Sept.  16 


■ Sept.  23 
Aug.  12 


Special  Cast Fox  8 reels.. 

Hoot  Gibson Universal  5 reels. 

Special  Cast Universal  5 reels. 

Theodore  Roberts.  . Paramount  J reels. 

Special  Cast Clark-Cornelius-S.  R.  5 reels. 

Amer.  Releasing 6 reels. 

Daniels-Kirkwood  .Paramount  7 reels. 

Goldwyn  6 reels.  , 

Rodolph  Valentino.  Vitagraph  5 reels., 

John  Barrymore.  ..  Goldwyn  7 reels.. 

George  Beban Amer.  Releasing .....  6 reels. 

Compson-Lytell  ...Paramount  7 reels. 

Violet  Heming Amer.  Releasing 6 reels. 

Frank  Mayo Universal  5 reels 

Wm.  V.  Mong Amer.  Releasing 6 reels 


. July  8 
Sept.  2 


Oct.  7 
Sept.  9 
• Sept.  23 
May  20 
Aug.  5 


.Sept.  16 


...;iiiiiiui;i..,.i ^..,::.!iiiiiiiiiiiiiiiii)i]iuuiiiiuiiiii]iimmiiiiiiii]iuimiiiiiiiiiiiimi::::i:i)iiiiiimmiiiiiii];hiiiiiiminniiiiiiiiii!iimiiiiiiiiiiuiiiiiHiiKmii':it  kwmuk 


Comedy  Releases 


Feature  Star  Distributed  By  Length  Reviewed 

Accidents  Will  Happen. Neely  Edwards.  ...  Universal  1 reel 

All  Balled  Up Roy  Atwell Universal  1 reel 

All  is  Fair Eddie  Lyons Arrow  Z reels 

All  Wet A1  St  John Fox  2 reels 

All  Wrong Bobby  Dunn Arrow  2 reels 

Amid  the  Pyramid* Mutt  & Jeff  C’rtoon.  Fox  V reel 

Anvil  Chorus,  The Snub  Pollard Pathe 1 reel  A*-  ’* 

Any  Ice  Today Mutt  & Jeff  C’rtoon.Fox  Vi  feel  

Any  Old  Port Educational ...2  reels  Apr.  29 

Apartment  Wanted Lee  Moran Universal  2 reels. .. Sept.  23 

Back  Yard,  The Jimmy  Aubrey ....  Vitagraph  2 reels 

Barnstormer,  The Fox  2 reels  

Bath  Day Sweet  & Queenie. . Universal  2 reels 

Bed  of  Roses Paul  Parrott Pathe  1 red 

Blacksmith,  The Buster  Keaton. .. .First  National  2 reels. .. Sept.  30 

Bow  Wows.  The Snub  Pollard Pathe 2 reels..  Mar.  18 

Breaking  Into  Jail Smith-Adams  Federated-S.  R 2 reels 

Bride-to-Be,  The... Paul  Parrott Pathe  1 reel 

Broadcasting  Johnny  Jones Pathe  2 reels 

Broker.  The .Lapins  Lana Fox  22  reels 

Bucking  Broadway Neal  Burns Educational  .......  J reds. ...July  f 

Busy  Bees Paul  Parrott Pathe  J rad 

But  a Butier Arrow-S.  R J reels 

Cabby,  The L.  Lorraine  and 

Maud  Universal  2 reels  

Cashier,  The Matt  ft  Jeff  C*rtoun.Pox  H rad 

C»«sar’s  Gbow Roy  Atwell Universal  4 red.. 

Chauffeur,  The Clyde  Cook Fox  2 reels  

Cheerful  Credit  Brownie  Universal  I reels 


1937 


October  14,  1922 


Chicken  Parade,  The... Jimmy  Aubrey Vitagraph  2 reels 

Circus  Days Educational  2 reels 

Clear  Case,  A Mutt  * Jeff  C’rtoon-Fox  X reel  

Cold  Feet Educational  2 reels Aar.  22 

Coming  and  Ooing Vernon  Dent Folly-Pacific  1 reel  

Cops  Buster  Keaton First  National  ....I  reels  ...July  23 

Court  Plastered Mutt  & Jeff  C’toon.  Fox  y2  reel... 

Cured  Queenie  (horse) ..  .Universal  2 reels 

Cured  bv  Radio Roy  Atwell Universal  1 reel  

Dandy  Dan Fox  2 reels 

Danger Lige  Conley educational  .1  reels. ..  .Apr.  is 

Dark  Horse,  A Universal  2 reels. ..  .May  21 

Days  of  Old Snub  Pollard Pathe ....  1 reel May  20 

Dentist,  The Smith-Adams  Federated-S.  R 2 reels 

Doing  ’Em  Good Neely  Edwards.  ...  Universal  1 reel 

Do  Me  a Favor Snub  Pollard Pathe  I reel May  > 

Don’t  Be  Foolish...... C.  B.  C.-S.  K.....  2 reels 

Double  Trouble Lee  Kids Fox  2 reels 

Duck  In Lloyd  Hamilton.  . .Educational  2 reels  

Dumb-Bell,  The Snub  Pollard Pathe  . 4 reel.... July  23 

Dynamite Lloyd  Hamilton ..  .Educational  2 reels 

Easy  Pickin’ Jack  Richardson.  ..  East  Coast-S.  R 2 reels.  ..  Sept.  23 

Easy  to  Cop Neely  Edwards. ..  .Universal  1 reel  ... 

Electric  House,  The. ...  Buster  Keaton First  National 2 reels 

El  Toro..  Fox  2 reels 

Eskimo,  The Clyde  Cook Fox  2 reels 

Excuse  Me,  Sheriff Fox  2 reels 

Face  the  Camera Paul  Parrott Pathe  1 reel 

Fair  Enough Dorothy  Devore. ..  .Educational  2 reels . . . Api 

Falls  Ahead  Mutt  & Jeff  C’toon. Fox reel 

False  Alarm.  A Educational  2 reels. ..June 

Fans  and  Flappers Hal  Stephens C.  B.  C.-S.  R 2 reels 

Fat  and  Sassy Vernon  Dent Folly-Pacific  .1  reel  

Fire!  Firel Sanford-S.  R 2 reels 

Fly  Time Roy  Klumb  Prod.-S.R  2 reels 

Follow  Me Eddie  Lyons Arrow-S.  R 2 reels... 

Foolish  Lives Lee  Moran Universal  2 reels 

For  Love  of  Money First  National  2 reels  .... 

Fresh  Kid Fox-Gregory  Universal  2 reels 

Fresh  Paint  .....Arrow-S.  R 4 reels 

Fresh  Start,  A Educational  2 reels  . 

Friday  the  13th .Paul  Parrott Pathe  I reel.  . July  33 

Friend  Husband Lupino  Lane Fox  2 reels 

Frozen  North,  The Buster  Keaton First  National 2 reels 

Full  of  Pep Snub  Pollard  ....Pathe  1 reel Apr  n 

Gasoline  Trail  Roy  Klumb  Prod.-S.R. 1 reel  .... 

Gay  Deceiver,  The Roy  Atwell Universal , 1 reel May  21 

Gee  Whiskers Neely  Edwards Universal  1 reel Apr.  13 

Get  the  Hook Vernon  Dent Folly-Pacific  1 reel  

Getting  Even Mutt  & Jeff  C’rtoon.  Fox  y2  reel 

Give  Him  Air Bobby  Dunn Arrow  2 reels 

Golfing  Mutt  & Jeff  C’rtoon.  Fox  V2  reel... 

Golf  Insect,  A Roy  Atwell Universal  1 reel May  6 

Gymnasium  Jim Billy  Bevan First  National I reels 

Hale  and  Hearty Snub  Pollard Pathe  1 reel 

Hands  Up .....Arrow-S.  R 2 reels 

Hands  Up Geo.  Ovey Folly-Pacific  1 reel  

Hello  Mars  Harry  Sweet Universal  t reels  

Hennessy  of  the  MountedGeo.  Ovey Folly-Pacific  1 reel  

Henpecked  Lee  Moran Universal  2 reels.... 

Hickorv  Hick.  A Bobbv  Vernon  ...Educational  I reels  Mav  2t 

Hickville’s  Romeo Lee  Moran Universal  2 reels 

High  and  Dry Educational  i reels  

High  Fliers  Neely  Edwards Universal  1 reel 

Highly  Polished Bill  Franey O’Conor-S.  R.  I reels 

High  Tide George  Rowe Pathe 1 reel 

His  First  Job Lewis  Sargent Universal  1 reel 

His  Inheritance  Taxi. ...  Neely  Edwards ....  Universal  .1  reel 

His  Mushing  Bride Bill  Jones C.  B.  C.-S.  R 2 reels 

His  Prehistoric  Blunder. Roy  Atwell Universal  .1  reel 

His  Wedding  Daze Joe  Rock Federated-S.  R 2 reels 

His  Wife’s  Son Fox  2 reels 

Hither  and  Thither Mutt  & Jeff  C’rtoon.  Fox  X reel 

Holding  His  Own Geo.  Ovey Folly-Paclfie  1 reel  

Home-Made  Movies Ben  Turpin First  National 2 reels 

Hoot  Monl Mutt  & Jeff  C’rtoon. Fox  y*  reel 

Hop,  Skip  and  Jump. ..  .Mutt  & Jeff  C’rtoon.Fox  X reel 

Horse  Tears Queenie  Universal  2 reels 

Hot  and  Cold Bill  Franey O’Conor-S.  R. 2 reels 

Hot  Dog Clyde  Cook Fox  2 reels... .May  20 

Hot  Off  the  Press Inub  Pollard  .....Pathe  1 reel Apr.  i 

Hound  of  Tankervllla. . . Otis  Harlan .Educational  

House  of  1,000  Trembles  Neely  Edwards. ...  Universal  1 reel 

Husband  and  Strife Arrow-S.  R £ reels 

In  at  the  Finish Vernon  Dent Folly-Pacific  1 reel  

Fanitor’s  Wife.  The . Arrow-S.  R 2 reels 

Jump  Yout  Job Snub  Pollard Pathe  1 reel 

Kickin’  Fool,  The Maude  (mule) Universal  2 reels 

Kid  Love Centurv  Kids Universal  2 reels 

Kids  and  Skids Lee  Kids Fox  2 reels 

Kill  the  Nerye Snub  Pollard.. Pathe  1 reel May  27 

Landlord,  The Fox  2 reels 

Last  Shot,  The Mutt  A Jeff  C’rtoon.Fox  y2  reel 

Late  Here,  The Geo.  Ovey Folly-Pacific  1 reel 

Late  Lamented.  The Eddie  Boland Pathe  1 reel 

Laughing  Gas Fox  2 reels 

Lazy  Bones.. Clyde  Cook Fox  2 reels 

Light  Showers Snub  Pollard Pathe  1 reel 

T.ittle  Rascal.  The Babv  Pepvv  ...Universal  * reels 

Live  Wires Queenie  (horse) ..  .Universal  2 reels. 


. .C.  B.  C.-S.  R 2 reels. 

..Universal  1 reel  . 

. . Universal  1 reel. 


No  Brains ....Harry  Sweet Universal  2 reels...  Apr.  29 

No  Brains .......Bill  Franey O’Conor-S.  R 2 reels 

No  Luck Bobby  Dunn Arrow  2 reels... 

No  Money  to  Guide 

Them  Smith-Adams  Federated-S.  R 2 reels  

Now  or  Never Vernon  Dent Folly-Pacific  1 reel  

Off  the  Earth Neely  Edwards. ...  Universal  1 reel 

Oh  Daddy Bevan-June First  National 2 reels 

Off  Him  Beat Harry  Sweet. ....  .Universal  2 reels  

Oh.  Promise  Me  Neal  Burns Educational  2 reels  — Mar.  18 

Once  to  Every  Boy Lewis  Sargent Universal  1 reel 

One  Terrible  Day Children  Pathe  2 reels.. 

On  Patrol Billy  Bevan First  National 2 reels 

On  the  Jump Vernon  Dent Folly-Pacific  1 reel  

One  Horse  Town Harry  Sweet Universal  2 reels.  ..  .Apr.  1 

Our  Gang Snub  Pollard Pathe  1 reel  

reels 

reels.  ...Aug.  19 

reel  

reels 

reel... Mar  ’* 
reels.  . . Sept.  23 
reels. . . .Apr.  is 

reels 

reels 

reels May  20 

reels 

reels 

reels.  . . Sept.  30 
reels.  . . . May  27 


reels 

reel  

reel July 

reels 


Look  Before  You  Sleep.  Polly  Moran.. 

l oose  Nuts Soy  Atwell. 

Love  Drops Neely  Edwards.. 

Ma  and  Pa Revan-Jnne  First  National 2 reels. ..  Sept.  16 

Makin’  Movies Johnny  Jones Pathe  2 reels 

•dan  Haters,  The Eddie  Boland Pathe 2 reels 

Wanv  Hinny  Returns. . .Eddie  Boland  Pathe  1 reel 

Matinee  Idles Neely  Edwards. ..  .Universal  1 reel 

Mile  a Minute  Mary. ..  .Dorothy  Devore. . .Educational  2 reels. ..  .July  i 

**;nute  Man.  The  . .....Roy  Atwell  Universal  1 reel 

Model  Messenger,  A....  Lewis  Sargent.,. . Universal  1 reel 

Modern  Fishing Mutt  & Jeff  C’rtoon.Fox  X reel 

Movie  Mix-Up,  A Roy  Atwell Universal  1 reel 

Movies,  The Snub  Pollard  Pathe 1 reel 

Mummy’s  Nightmare.. ..  Geo.  Ovey Folly-Pacific  1 reel  

,r"tts  Brownie  Universal  * reels  

My  Hero Lupino  Lane Fox  2 reels 

My  Mistake  Eddie  Lvons  Arrow  2 reels  

My  Wife’s  Relations. . ..Buster  Keaton. ..  .First  National  2 reels. . ..Aug.  26 

Mysterious  Stranger Jimmy  Aubrey Vitagraph  * reels  

Nearing  the  End Mutt  & Jeff  C’toon.  Fox  y2  reel 

nobody  Home Gro  Ovev Folly-Pacific  1 reel  


Pair  of  Aces,  A Lee  Kids Fox 2 

pair  of  Kings,  A Larry  Semon Vitagraph  2 

Paniky  Pullman,  A Roy  Atwell  Universal  1 

Papa’s  Night  Out Arrow-S.  R 2 

Pardon  Me Snub  Pollard Pathe  1 

Pardon  My  Glove Bobby  Vernon Educational  2 

Pay  Day Charles  Chaplin ...  First  National  2 

Peace  in  Pieces Bill  Franey O’Connor-S.  R 2 

Peggy  Behave  Baby  Peggy  Universal  2 

Penny  Reward,  A Educational  2 

Piper,  The Fox  2 

Pirate,  The Lupino  Lane Fox  2 

Please  Be  Careful Chas.  Doherty Fox  5 

Poor  Boy Lloyd  Hamilton. .. Educational  2 

Pop  Tuttle’s  Clever 

Catch  Dan  Mason Film  Book.  Offices..  2 

Powder  Romance Roy  Atwell Universal  1 

Punch  the  Clock Snub  Pollard  Pathe  1 

Puppy  Love Fox  2 

Radio  Hound,  The Brownie  (dog) ....  Universal  2 reels 

Kag  Doll  Romance,  A...  Educational  ..(reels 

Rainmaker,  The Lloyd  Hamilton. . .Educational  2 reels  ... 

*<apid  Fire Lige  Conlev  Educational  2 reels.  ..  July  I 

Red  Hot Mutt  & Jeff  C’toon.  Fox  y2  reel 

Red  Hot  Rivals Lee  Moran Universal  2 reels 

Rented  Trouble Arrow-S.  R £ reels 

Reporter,  The Lupino  Lane Fox  2 reels..  

Rice  and  Old  Shoes Carter  DeHavens.  . Film  Book.  Offices.. 2 reels.  

Riding  the  Goat Mutt  & Jeff  C’toon.  Fox  y2  reel 

Romance  of  Curly  Squir- 
rel   Lee-Bradford-S.  R...1  reel 

Rough  on  Romeo Paul  Parrott Pathe  1 reel 

Rubberneck,  The Lee  Moran Universal  2 reels 

Sate  in  the  Safe Fox  2 reels 

Shaky  Family  Tree,  A ...  Neely  Edwards ....  U niversal  I reel 

Shsik.  The  Fox  2 reels  

She  Loved  Him  But — ..Earl  Montgomery. . C.  B.  C.-S.  R 2 reels.  

Short  Weight Brownie-Fox  Universal  2 reels 

Should  Watchmen  Sleep. Neely  Edwards  ...Universal  1 reel 

Show,  The  Larry  Semon  Vitagraph  2 reels  

bic  ’Em  Brownie Brownie  Universal  2 reels.  ..  .May  27 

Simply  Shocking Jack  Duffy Universal  1 reel.... 

Skipper’s  Policy,  The ....  Dan  Mason  Educational  2 reels. ...May  6 

Sleeping  Sickness Vernon  Dent Folly-Pacific  ...  .1  reel  

Sleepyhead.  The Harry  Sweet Universal  ..3  reels  

Sleuth,  The Paul  Parrott Pathe 1 reel 

Society  Hoboes Neely  Edwards.  ...  Universal  1 reel 

society  Sailors  Neely  Edwards  ...  .Universal  1 reel  

some  Baby  Snub  Pollard  Pathe 1 reel  

tome  <-ia«*  .Brownie Universal  2 reels 

Some  Family Lee  Morin Universal  2 reels 

Speeder,  The Lloyd  Hamilton..  .Educational  2 reels 

Special  Delivery  . ,A1  St.  John Fox  2 reels.  ..  .July  1 

Speed  ’Em  Up Universal  2 reels.  ...  July  IS 

«nirited  Affair.  A Roy  Atwell... Universal  1 reel  ...Sept.  2 

Splitting  Hairs Fox  2 reels 

Spooks  Lige  Conley Educational  2 reels.  Apr.  8 

Stand  Pat Panl  Parrott Pathe  I reel 

Step  Forward  Ben  Turpin First  National  2 reels 

Stone  Age,  The Snub  Pollard Pathe 1 reel 

straight  from  the  Farm.Al  St.  John Fox  2 reels  . 

Strictly  Modern Snub  Pollard  Pathe  1 reel  

Studio  Rube,  The A1  St.  John Fox  I reels 

®nrh  Is  Life Billy  Bevan First  National 2 reels 

Supply  and  Demand ....  Johnny  Jones Pathe 2 reels 

Sweet  Thirteen Gloria  Joy Film  Book.  Offices-. 2 reels 

Take  a Tip Sanford-S.  R 2 reels.  . . 

Take  Next  Car Paul  Parrott Pathe  1 reel...  Sept.  23 

1 aking  Things  Kasv Neely  Edwards  ..Universal  1 reel  

Telephone  Troubles Earl  Montgomery ..  C.  B.  C.-S.  R 2 reels 

Tell  ’Em  Nothing Bill  Jones C.  B.  C.-S.  R 2 reels 

Ten  Second*  . . 1 »e  Moran  Universal  2 reels.  ..  .Julv  8 

That  Son  of  a Sheik.  . . .Neal  Bums Educational  2 reels.  

That’s  Tt.  . . ...  Eddie  1 v'"a  . . • A rrow  . . * reels 

Their  First  Vacation ....  Carter  DeHaven . . . Film  Book.  Offices..  2 reels  

’’’tmv’re  Off  Vernon  Dent  Folly-Pacific  1 reel 

Three  Hundred  and 

Sixty-Five  Days Snub  Pollard Pathe  1 reel 

Three  Week*  Oft  Universal  t reels.  . .June  17 

Throbs  and  Thrill* Roy  Klumb  Prod.-S.R.  1 reel  

Tin  Broncho,  The....'. Fox  2 reels 

Tin  Foiled Mutt  & Jeff  C’rtoon.Fox  y2  reel... 

Tis  the  Bull Bobby  Vernon Educational  2 reels 

Tom’s  First  Flivver Roy  Klumb  Prod.-S.R.l  reel  ... 

Toonerville  Blues  Dan  Mason Educational  2 reels June  10 

Toonerville  Trials Dan  Mason Educational  2 reels 

Torchy  and  Orange 

Blossom*  fohnnv  Uines  Educational  3 reel*  ... 

Torchy’s  Feud...’ Johnny  Hines  Educational  2 reels.  . 

lorchy’s  Hold  Up Johnny  Hines Educational  2 reels May  6 

Torchy’*  Ghost Tobnnv  Hines  . Pducariona’  » reel*  

Torchy’s  Nut  Sunday.  . - Johnny  Hines Educational  2 reels 

Torchy  Stens  Out Johnny  Hines Educational  2 reel* ...  .June  10 

Touch  All  Bases Paul  Parrot  Pathe  i reel 

Treasure  Bound Lige  Conley Educational  2 reels.  .July  22 

Truth  Juggler,  The Paul  Parrott Pathe  1 reel 

Twas  Ev<*r  Thus Vio'*  Daniel Education*!  2 reel*  Mar  > 

Twin  Husbands DeHavens  Film  Book.  Offices.. 2 reels  

Two  of  a Kind Harry  Sweet  Universal  2 reels.  Sept.  23 

Unfermented  Bricks Neeley  Edwards Universal  1 reel  

Upper  and  Lower Lee  Moran  Universal  t.S  reels Apr  n 

Sheik.  The Al.  St.  John Fox  2 reels 

Wall  Nut.  The Roy  Atwell Universal  1 reel 

Wedding  Dumb  Bells...  C.  B.  C.-S.  R.  • 2 reels 


193$ 


Motion  Picture  News 


West  is  Worst jack  Richardson ...  East  Coast-S.  R 1 reel.  ..  Sept.  23 

Wet  Weather Paul  Parrott Pathe  .....1  reel 

What  Next Barry-Reynolds  ...Arrow-S  R 2 reels 

Whose  Husband  Are 

You?  Barry-Reynolds  ...Arrow-S  R 2 reels 

Wise  Duck.  The Fox  i reels 

■Why  Not  Now Eddie  Lyons Arrow-S.  R. . i reels 

You  and  Me Century  Kids Universal  2 reels.  ..  Sept.  23 

Vou  <1  Hr  Surprised ”illv  West  C B C-S.  R.  . . 2 reels.  . . . 

Young  Ideas Roy  Atwell Universal  1 reel 


ummiiinmiuiuiiiiiiiiiiiiiiuiimmiiHii: 


Short  Subjects 


iiiiuiiiiiiiiiiiumiiiiiimiiimii 


Title  end  Star  Distributee  by  i-eugto  Keti«»ae 

Adventures  oi  Robinson  Cruaoe  (Serial) Universal  18  episoOcs.Apr.  1 

Algeria.  The  Ancient  (Scenic) Pnimi 1 reel 

Akce  in  Wonderland  (Serial) Warner  Bros IS  episodes 

An  Arctic  Hike  on  tkt  Great  Aletsch  Glacier 

(Scenic)  Truart 1 reel.... Apr.  tt 

At  Large  (Drama),  Tem  Santschi Universal 2 reels 

Ballad  of  Fisher’s  Boarding  House  ( Drama) ..  Pathe  1 reel Apr.  II 

Beyond  the  Trail  (Wee.  Drama),  Tom  Sanchl.  Paths  2 reek  

Big  Ranger,  The  (Drama) Universal 2 reels 

Borneo  Venice,  A (Scenic) Truart  

Boy  and  His  Dog,  The  (Aesops  Fables) ....  Pathe  2/3  reels..  May  21 

Brewing  Trouble  (Aesop’s  Fables) Pathe  2/3  reels 

Call  of  Courage,  The  (Drama) Universal 2 reels. . .'.Mar.  II 

Cap’n  Kidd  (Serial),  Eddie  Polo 15  episodes 

Case  of  Identity,  A (Sherlock  Holmes) Educational I reels 

Cat  and  the  Pig,  The  (Aesop’s  Fables) Pathe  2/3  reelrf; 

■Come  Clean  (Drama),  Tom  Santschi Universal 2 reels 

Country  Mouse  and  City  Cat,  The  (Aesop’s 

Fables)  Pathe  2/3  reels 

Crime  in  a Big  City  (Aesop’s  Fables) Pathe  2/3  reels 

Crowning  King  Blixxard  (Scenic) Educational  1 reel. ...Aug.  21 

Dangerous  Adventure,  A (Serial) Warner  Bros 15  episodes 

Daring  Dangers  (Drama),  Tom  Santschi Universal t reels 

Dead  Game  (Drama),  Art  Acord Universal 2 reels 

Death  Trap,  The  (West.  Dr.),  Tom  Santschi.  .Pathe  2 reels  

Desperation  (Drama)  Universal 2 reels 

Devil’s  Foot,  The  (Sherlock  Holmes) Educational 2 reels. ...  Feb.  11 

Dog  and  the  Wolves,  The  (Aesop’s  Fables) ..  Pathe  2/3  reels 

Dying  Detective,  The  (Sherlock  Holmes) ....  Educational 2 reels. ...  Feb.  11 

Expose  of  Sawing  a Lady  in  Half  (Novelty) . .Clarion-S.  S 1J4  reels. .Sept.  30 

Eternal  Triangle,  The  (Aesops  Fables) Pathe 2/3  reels 

Farmer  and  His  Cat,  The  (Aesop’s  Fables) ...  Pathe  2 3 reels.. Sept.  23 

Farmer  and  the  Ostrich,  The  (Aesop’s  Fables). Pathe 2/3  reels.  .Apr.  1 

Felix  All  at  Sea Winkler-S.  R 1 reel.... May  I 

Felix  Saves  the  Day  (Cartoon) Winkler-S.  S 1 reel... .Feb.  11 

Getaway,  The  (Drama),  Neal  Hart Universal  I reels 

Go  Get  ’Km  Hut  eh  (Serial) Pathe  15  epis’des.Apr.  IS 

Good  Things  of  Life  (Novelty) Wid  Gunning  ....lreel 

■Great  American  Authors  (Series) Hodkinson  1 reel 

Grit  (West.  Drama),  Shorty  Hamilton McGovern  ft  Egler.2  reels  

Guilty  Cause,  A (Drama),  Tom  Santschi Universal I reels 

Hour  of  Doom,  The  (Drama),  Tom  Santschi. . Universal 2 reels 

How  to  Grow  Thin  (Novelty).. r Educational 1 reel.. ..Mar.  II 

Hunter  and  His  Dog,  The  (Aesops  Fables) ..  .Pathe 1/3  reels  

In  the  Days  of  Buffalo  Bill  (Serial) Universal 18  e’s’d’s. Sept.  11 

Island  of  Surprise  (Scenic) Truart  

It  Is  the  Law  (Drama),  Tom  Santschi Universal  I reels 

Japan,  the  Garden  of  the  East  (Scenic) Kineto 1 reel Apr.  21 

Jaws  of  Steel  (Drama),  Reginald  Denny Universal  2 reels 

juggernauts  of  the  Jungle  (Educational) 1 reel  

jungle  Belles  of  Borneo  (Novelty) Truart 

jungle  Goddess,  The  (Serial) Exp.  ft  Imp.-S.  R. ..IS  episodes  Prh  * 


Leather  Pushers,  The  (Series),  Reginald 

Denny Universal  2 reels. ..  .Jan.  21 

Lion  and  the  Mouse,  The  (Aesop’s  Fables) ..  Pathe  2/3  reels 

Love  at  First  Sight  (Aesops  Fables) Pathe 2/3  reels 

Lochinvar  of  the  Line  (Drama),  Edgar  Jones.. Pathe I reels 


Magic  Gems  (Study) Prisma  1 reel 

Matching  Wits  (Drama),  Art  Acord Universal i reels 

Missing  Men  (Drama) Educational  1 reel 

Model  Dairy,  The  (Aesops  Fables).... Pathe  2/3  reels.. May  21 

Musselfish  Shell,  The  (Novelty) 1 reel 

My  Country  (Scenic) Educational 1 reel Apr.  21 

Mysterious  Tracks  (Drama) Pathe  1 reel  


Never  Let  Go  (Drama) Universal 2 reels 

Nights  of  Many  Shadows  (Wilderness  Tales)  ..  Educational 1 reel. 


Official  Movie  Chats  of  M.  P.  T.  O.  of  ▲ Hodkinson  Feb.  11 

Old  Moose  Trails  (Scenic) Educational 1 reel 

One  Man  Reunion  (Wilderness  Tales) Educational 1 reel 

Opossum,  The  (Novelty) Pathe  2 reels. ..  .Apr.  21 


Illlllllllllllllllllllllllll.iS 


Pageantry  in  India  (Scenic) Kineto 1 reel 

Pelican  Island  (Scenic) Truart  

People  of  Old  Bruges  (World  Wanderings) ..  Educational 1 reel 

Perilous  Ascent  of  the  Zinal-Rothom  (Scenic) .Truart  

Perils  of  the  Yukon  (Serial) Universal  July 

Plain  Grit  (Drama),  Reginald  Denny Universal 2 reels 

Pony  Boy  (Drama),  Shorty  Hamilton McGovern  ft  Egler.2  reels 


Quaint  Denizens  of  the  Zoo  (Novelty) Kineto  Review 1 reel. . 

Quaint  Holland  (Scenic) Educational I reels. 


Radio  King,  The  (Serial) Universal  Sept.  30 

Raid,  The  (Drama),  Neal  Hart Universal I reels 

Rich  Cat  and  Poor  Cat,  The  (Aesops  Fables) ..  Pathe 2 3 reels 

Ride  ’em  Cowboy  (Drama),  Shorty  Hamilton. . McGovern  4 Egler.2  reels 

Ridin’  Through  (Drama),  Art  Acord Universal 2 reels. 

Ropin’  Fool,  A (Will  Rogers,  W.  Dr.) 1 1 


Scandal  in  Bohemia,  A (Sherlock  Holmes) ..  .Educational 2 reels 

Seeing  Red  (Drama),  Tom  Santschi Universal I reels  

Seeing  the  Unseen  (Novelty) Prisma  1 reel 

Sky  Ranger,  The  (Serial) Paths  IS  episodes 

Spendthrift,  The  (Aesops  Fables) Pathe  2/3  reels 

Squarin’  It  (Drama),  Neal  Hart Universal 2 reels 

Striking  Tires,  The  (Novelty) Bosworth,  De 

F revet  ft  Felton ...  1 reel 

Such  is  Life  in  Volendam  (Scenic  Cartoon) .. Film  Book.  Offices. 1 reel Apr.  2f 

Such  is  Life  in  London’s  West  End  (Cartoon) . Film  Book.  Offices.  1 reel Apr.  It 

Such  is  Life  in  Monte  Carlo  (Cartoon) ..Film  Book  Offices. 1 reel June  II 

Sunbeams  (Study) Prisma  1 real 

Sweet  Heart  (Western  Drama),  Billy  West... Joan  Film I reels 


Terror  Trail  (Serial),  Eileen  8edgwick Universal  18  episodes 

Thrills  and  Spills  (Novelty) Educational 1 reel. ...May  I 

Tiger  and  the  Donkey,  The  (Aesops  Fables).  .Paths 2/3  reels 

Timber  Queen,  The  (Serial) .Pathe  June  24 

Too  Much  Overhead  (Educational) Educational 1 real 

Trail  of  the  Wolf,  The  (Drama),  Percy 

Pembroke  Universal 2 reels. ..  .Apr.  1 

Treacherous  Rival,  A (Drama),  La  Plante- 

Pembroke Universal 2 reels 

Trickery  (Drama)  Universal 2 reels 

Two  Men  (Drama),  Tom  Santschi Universal 2 reels 


United  States  Naval  Efficiency Kineto  lreel.. 

Unmasked  (Drama),  Art  Acord Universal 2 reels. 


Vengeance  Is  Mine  (Drama),  Irene  Castle. ...  Pathe  3 reels 

Verdict,  The  (Drama),  Eddie  Polo Universal 2 reels 

Village  Life  in  Switserland  (Scenic) Kineto  Review 1 reel 

Vistas  of  the  Holy  Land  (Kineto  Review) ....  National  Exch 1 reel....  Mar.  II 

Wanderlust  (Scenic) Educational 1 reel 

Wedding  Feast,  Among  Borneo  Dayaks,  A 

(Novelty)  Truart  

White  Eagle  (Serial) Pathe  15  episodes  . 

White  Messenger,  The  (Drama),  Eddie  Polo.  .Universal 2 reels May  I 

Wicked  Cat,  The  (Aesops  Fables) Pathe ,2/3  reels.. Apr.  It 

Wolf  in  Sheep’s  Clothing  (Aesop’s  Fables) ..  Pathe 2/3  reels 


rie-  -stramge 
eir  strange 
■ ‘d  with. 


DORIS  MAY 

[Colossal 

COMEDY 

CO. 


^tifyrncj.wilvj.a 

rusua/.See  the 

•»> 

- antics  — 5 

x]Con>e  one  - G n 

Another  of  the  exploitation  accessories  for  “Up  and  at  ’Em,”  with  Doris  May,  F.  B.  0. 


EASTMAN 
POSITIVE  FILM 


with  its  long  scale  of  gradation  faithfully 
portrays  all  that  is  in  the  negative.  It  carries 
quality  through  to  the  screen. 


Eastman  Film,  both  regular  and  tinted 
base — now  available  in  nine  colors,  is 
identified  throughout  its  length  by  the 
words  “Eastman”  “Kodak”  stenciled 
in  black  letters  on  the  transparent  margin. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


Rothacker-  Alter  Laboratories,  Inc. 
Hollywood.  (Jalitomia 


Charles  H.  Duell,  Pres., 

Inspiration  Pictures,  Inc., 

Presents  Richard  Barthelmess 
In  “The  Bondboy” — a powerful 
George  Washington  Ogden  story, 
Adapted  by  Charles  Whittaker, 

Edited  by  Duncan  Mansfield, 
Photographed  by  Roy  Overbough  ; 
Charles  Osborn  Seessel,  Art  Director. 

“ The  Bondboy”  is  Barthelmess 
At  his  best,  which  means  a 
Photoplay  of  unusual  merit. 

“The  Bondboy"  is  a fitting 
Companion  to  “Tol’able  David.’’ 

The  direction  by  Henry  King, 

A notable  example  of  screen  art. 

A First  National  Attraction. 

Rothacker  Prints  and  Service. 


Richard  Barthelmess 
in 

“ The  Bondboy” 


OCTOBER  21,  1922 


THIS  ISSUE 


contains  a special  trade  an- 
nouncement concerning  tlie 
Thomas  H.  Ince  current 
and  coming  productions  to 
he  distributed  through  Asso- 
ciated First  National  Pic- 
tures, Inc. 


XX' 


No.  17 

Los  Angeles  — 


Entered  as  Second  Class  Matter,  October  IS,  191S,  at  the  Post  Office  at  New  York,  N.  Y., 

under  the  Act  of  March  S,  1879 


Published  Weekly — $3.00  a year 

J2Q  Seventh  Avenue,  New  York  — 


PRICE 

Chicago 


FLiNT"  proves. 
SURE  FiRE; 


played  to  a jammed  house 
Saturday  against  new  oppo- 
sition who  has  a fine  new. 
house 


C.  C.  Burr  presents 

Johnny  Hines'  latest  comedy  riot  featuring 
Johnny  Hines  Doris  Kenyon 


Robert  Edeson 
J.  Barney  Sherry 


Edmund  Breese 
Effie  Shan  non 


Charles  Gerrard 
In  the  Greatest  Laugh  Producer  Since  “Mickey-’ 


II 


SUM  FIRE 


FLINT 


/# 


Story  by  Gerald  C.  Duffy,  Titled  by  Ralph  Spence,  Directed  by  Dell  I Icndcrsoi 
Produced  by 

MASTODON  FILMS,  Inc 
C.  C.  Burr,  Pres 


i W.  44th  St.,  N.  Y.  City 

Distributed  by  the  Leading  Independent  Exchanges 


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PARAMOUNT  S 7922  PROMISE 

‘Taos  performed/ 


*A  FAMOUS  PLAYERS-LASKY  CORPORATION 

J ADOLPH  ZUKOR.P«s/*nt 


Last  May  Paramount  announced  to  exhib- 
itors its  “Famous  41.” 

And  hundreds  of  exhibitors  booked  their 
Paramount  Pictures  on  the  advance  announce- 
ment. 

What  a demonstration  of  the  power  of  Faith  i 

And  how  has  that  faith  been  rewarded? 

Starting  with  the  very  first  of  the  now  famous 
41,  Paramount’s  promise  has  been  performed. 

Think  of  “Blood  and  Sand,”  of  “Manslaugh- 
ter,” “The  Old  Homestead,”  “To  Have  and  To 
Hold,”  “Clarence.”  Space  is  too  limited  to 
remind  you  of  them  all,  but  a few  are  pictured 
here. 

Paramount’s  Famous  41  have  proved  the 
lions  of  the  season  ! 

These  pictures  were  booked  on  faith.  That 
faith  has  been  justified. 

Faith  in  Paramount  will  continue  to  reap 
rewards.  The  exhibitor  who  shows  Paramount 
Pictures  is  the  one  who  is  keeping  faith  with 
his  patrons. 

And  keeping  faith  with  your  patrons  pays. 


tyararncHint  ^Pictures 


1 


If  it’s  a Paramount  Picture  it’s  the  best  show  in  town 


This  Advertisement,  with  different  wording,  appears  in  the  Ladies’  Home  Journal  in  December . 


1944 


Motion  Picture  News 


Speaking  of  Better  Pictures 

On  Broadway — This  Week — 


CAPITOL 

“The  Old  Homestead” 

with  Theodore  Roberts 

From  die  play  by  Denman  Thompson.  Adapted  by 
Perley  Poore  Sheehan  and  Frank  Woods.  Scenario 
by  Julien  Josephson.  A James  Cruze  production. 

“The  marvelous,  gorgeous,  thrilling,  hair- 
raising  storm  makes  it  as  exciting  as  ‘Way 
Down  East.’  ” — N.  Y.  Tribune 

CRITERION 
Marion  Davies  in 

4 ‘When  Knighthood  Was  in 
Flower” 

By  Charles  Major.  Directed  by  Robert  Vignola. 

Cosmopolitan  production 

“The  most  amazingly  beautiful  picture  ever 
made.  Sets  a new  standard  for  magnifi- 
cence.” — N.  Y.  Mail 


CAMEO 
“Pink  Gods” 

with  Bebe  Daniels,  James  Kirkwood, 
Anna  Q.  Nilsson  and  Raymond 
Hatton 

By  Cynthia  Stockley.  Adaptation  by  Sonya  Levien 
and  J.  E.  Nash.  Scenario  by  Ewart  Adamson.  A 
Penrhyn  Stanlaws  production. 

“Deserves  a high  place  among  the  season’s 
productions.”  — TV.  Y.  Telegraph 


RIALTO 

Cecil  B.  DeMille’s 

“Manslaughter” 
with  THOMAS  MEIGHAN 
Leatrice  Joy  and  Lois  Wilson 

Adapted  by  Jeanie  Macpherson  from  the  novel  by 
Alice  Duer  Miller. 

“DeMille  said  it  would  be  his  biggest.  And 
we  guess  it  isl”  — N.  Y.  World 

RIVOLI 

“The  Face  in  the  Fog” 

with  Lionel  Barrymore,  Seena  Owen 

and  an  all-star  cast,  including  Lowell  Sherman.  By 
Jack  Boyle.  Directed  by  Alan  Crosland. 

Cosmopolitan  production 

“A  thrilling  mystery  story  with  a wonderful 
cast.”  — TV.  Y.  American 


LOEW’S  STATE 
“On  the  High  Seas” 

with  Dorothy  Dalton  and  Jack  Holt 

By  Edward  Sheldon.  Scenario  by  E.  Magnus  Ingle- 
ton.  An  Irvin  Willat  production. 

“A  thriller  if  there  ever  was  one.” 

—TV.  Y.  World 


They’re  all 

(. 'paramount  pictures 

and  there  are  dozens  more  as  good! 


FAMOUS  PLAYERS  LASKY CORPORATION 


v. 


October  21,  1922 


1945 


No.  26 

“/^■LARENCE”  is  all  you  imagined 
it  would  be  — and  more.  It’s 
the  best  comedy  drama  of  the  year. 

From  the  play  by  Booth  Tarkington 
Screen  Play  by  Clara  Beranger 


FAM  O U S P LAY E RS  - LAS KY  CORPORATION 

* <S *1  a nm  nu  71  luno  D..i»/.i<r  . 


Q (paramount  @>iclure 


With 

Wallace  Reid 

Agnes  Ayres 
May  Me  Avoy 


William  deMille 

Production 


arence 

This  ad  is  made  from  the  4 column  cut  that  you  can  get  at  your  exchange 


1946 


Motion  Picture  News 


E.  W.  HAMMONS  PRESENTS 


CRASH 


Featuring 

JIMMIE  ADAMS 


With  Virginia  Vance 


CRASH,  the  first  of  Educational’s  series 
of  twenty-four  one-reel  CAMEO  COM- 
EDIES, will  be  released  November  12th. 

Cameo  Clean-Cut  Comedies  are  fast- 
mighty  fast!  They  are  productions;  not 
the  type  of  so-called  comedy  exhibitors 
are  accustomed  to  receive  in  one  reel. 

The  casts  are  headed  by  JIMMIE 


ADAMS,  supported  by  Virginia  Vance, 
a new-comer  to  the  screen  but  a young 
lady  of  marked  comedy  ability. 

Educational’s  Branches  will  be  pleased 
to  screen  CRASH  for  you,  and  a little 
later  PITTER  PATTER  and  ONCE 
OVER  also. 

We  advise  your  early  inspection. 


Book  KINOGRAMS— All  the  News  of  All  the 


World 


They  are  among 
Educational’s 
Nationally  Adver- 
tised Short  Subjects 

EDUCATIONAL 


FILM  EXCHANGES,  Inc. 


They  are  among 
Educational’s 
Nationally  Adver- 
tised Short  Subjects 


E.  W.  HAMMONS , President 


October  21,  1922 


1947 


Of  Course  They 
Enjoy  A Laugh  ! 


ALL  THE 

TWENTY-FOUR 

MILLIONS  Who  will  see  THIS  AD  in 

THE  SATURDAY  EVENING  POST 

(November  4th  Issue) 

THE  LADIES’  HOME  JOURNAL  (Later  Issue) 

Enjoy  a Real  Good  Laugh ! 

Book  Educational’ s Nationally  Advertised  S hort 
Subjects  and — Let  People  Know  You’ve  Qot  ’Em 

EDUCATIONAL  FILM  EXCHANGES,  Inc.  e.  w.  hammons,  President 


Ask  Goldwyn 


Now  playing  to  clean-up  business 
in  the  country’s  great  theatres 


REMEMBRANCE”  has  been  booked  over 
many  circuits;  in  the  Jacob  Lourie  houses 
in  Boston;  by  the  Hoblitzel  theatres  in  Dallas, 
Fort  Worth,  Houston  and  San  Antonio  for 
simultaneous  showing;  by  the  Balaban  and 
Katz  chain  of  theatres  in  Chicago;  the  Ruben 
& Finklestein  circuit  of  Minneapolis;  the  Roth 
& Partington  houses  in  San  Francisco;  the 
Bishop-Cass  theatres  in  Denver  and  other 
Colorado  cities;  by  the  A.  F.  Bentlinger  circuit 
of  Indiana;  the  Jensen  & von  Herberg  circuit 
of  Seattle,  Portland  and  the  far  Northwest;  the 
Libson  houses  of  Cincinnati,  Indianapolis  and 
other  cities;  the  Stanleycircuit  of  Philadelphia; 
the  Saenger  theatres  of  New  Orleans;  the  Keith 
& Proctor  circuit  of  New  York  State  and  east- 
ern New  Jersey;  the  Turner-Dahnken  theatres 
in  San  Francisco;  the  Skouras  Bros.  Enterprises 
of  St.  Louis;  the  S.  Z.  Poli  circuit  in  New 
England;  the  Ascher  Bros,  theatres  in  Chicago 
and  vicinity;  Loew’s  circuit  in  Cleveland;  the 
Robb  &.  Rowley  theatres  in  Texas;  the  A.  H. 
Blank  Enterprizes  in  Iowa  and  Nebraska; 
the  West  Coast  theatres  in  Los  Angeles;  the 
William  Fox  theatres  in  Detroit  and  the  Jacob 
Fabian  circuit  of  New  Jersey. 

Charles  Chaplin  say:  "Remembrance  is  the 
most  human  picture  ever  put  on  the  screen.” 

Qreater  than  “The  Old  N est” 


Rupert  Hughes’ 


with 

Claude  Gilling  water, 
Patsy  Ku  th  Miller 
and  Cullen  Landis 


YOU’LL  rave  too  when  you  see  this 
corking  attraction.  Every  player  a 
star.  When  exhibitors  use  adjectives 
you  can  bet  a production  has  the  goods. 
Don’t  we  know!  We  couldn’t  drag  it 
from  Broadway.  At  the  Capitol  $48,000 
rolled  into  the  till  in  one  great  week. 
The  Cameo  Theatre  packed  them  in 
for  fourteen  additional  weeks  and  Moss’ 
Broadway  across  the  street  followed  with 
a smashing  attendance.  Right  now  the 
Stanley  in  Philadelphia  is  counting  rec- 
ord money  for  a week’s  run.  It’s  your 
turn  to  cash  in  right  now! 


Released  October  29th 


Adapted  from  William  Gillette's 

stage  play  founded,  on 

Sir  Conan  Doyle’S  stories 
.Directed  ty  Albert  Parker 

Every  Exhibitor  who  has 
Seen  this  Picture  is 
Strong  for»lt! 


Ask  Goldwyn 


John  Barrymore 


O in  W 


1950 


M o I i o n Picture  X e w s 


of  the  YEARS  FIKEST! 


“MAGNIFICENT” 

“One'of  the  outstanding  events  of  the  season. 
Business  exceeded  our  most  optimistic  expec- 
tations. The  press  was  unusually  lavish  in  its 
praise.  I thank  you.” 

J.  A.  PARTINGTON,  Granada  Theatre, 
San  Francisco. 


fro  m LangdonM^Corrri 


“A  WHIRLWIND” 

“Proved  a whirlwind.  Five  days  of  capacity 
business  with  hundreds  turned  away  nightly. 
Box  office  receipts  larger  each  succeeding  day.” 
H.  E.  NELSON,  Star  Theatre, 
Quincy,  III. 


“TREMENDOUS” 

“I  never  saw  any  picture  draw  such  tremen- 
dous crowds.  They  came  from  every  nook  and 
corner  of  Racine  for  a remarkable  record-break- 
ing attendance.”  •Mfcf 

OWEN  McKIVOTT,  Bijou  Theatre, 
Racine,  Wis. 


UNIVERSAL  JEWELS 


Lj 


Barker 


Drama 


PRESENTED  BY 

CARL  LAEM  M LJ 


I 


October  21,  1922 


1951 


WITH  THESE  CHAPTER  PLAYS 


Y 


“World’s  Greatest!” 

“I  COULD  accommodate  just  about  half  of 
all  trying  to  get  admission.  Buffalo  Bill  is  the 
world’s  greatest  continued  picture.” 

O.  L.  Meister, 

Whitehouse  Theatre,  Milwaukee 


thccDays  of 


>// 


“Box  Office  Magnet!” 

“LIVE  showmen  will  find  this  serial  a box 
office  magnet,  due  to  the  wide  appeal  and  the 
large  range  of  excellent  exploitation  possibil- 
ities.” 

M.  P.  Wcrld 


00 


Starring 

ARTAjORD 


The  Supreme  Achievement 
in  Chapter  Plays 

Story  by  Robt.  Dillon 
Directed  by 

Edvard  Laemmle  „ 

fict  Ready 

for  a Thrill  in  Every  Land  on  the  Globe 


AN  ALL  STAR  CAST 

featuring; 

RCY  STEWART 

as  the  Radio  King 

Louise  Lorraine 

as  the  girl  in  Hie  case 

Sidney  Bracey 

as  the  wizard  of -me  Air 

Ernest  Butterworth 

as  Jimmy  the  Boy  Detective 


Directed  by 

Robt.  Hill 


Starring 

Wiliam  Desmond 


Presented  by 

CARL  LAEMMLE 


1952 


Motion  Picture  N e u 


C&nturyComedi® 


ar©  always 

consistently  (pood 

and  quite  often  even  better  - 

as  for  ©xampl©- 


PLAY  THESE 
RECENT  RELEASES 

LEE  MORAN 

“Some  Family” 

“Foolish  Lives” 
“Hickville’s  Romeo” 


IT’S  a cinch  bet  that  “JUST  DOGS”  would  be  re- 
leased as  a super-special  novelty  comedy  by  most 
other  organizations.  And  exhibitors  would  be 
glad  to  play  it.  Here  you  get  it  as  part  of  the  regular 
Century  Comedy  schedule.  Another  evidence  of  the 
acknowledged  fact  that  Century  offers  you  the  best 
one-a-week  comedies  in  the  market.  Book  them  all 
and  boost  them — they  mean  money  at  the  box  office. 

9 


JOHNNY  FOX 

“Ginger  Face” 

“The  Fresh  Kid” 

“Speed  ’Em  Up” 

QUEENIE 


BEST  ONE-A-WEEK  COMEDY  ON  THE  MARKET 


THRU 


UNI  V 


<pr 

% 


THE  FIRST 

OF  UNIVERSAL’S 

I#1 


FRANK 


t m j .4 

' 


MAYO 

Supported  by  Sylvia 
Bi'eamer  and  Harry  Carter 


WOLF  LAW 

An  amazing  story  of  adventure  and  romance 
in  old  Missouri- and  the  Ozarks 

Prom  the  novel  by  Hugh  Pendexter 

k Directed  by  a 

RRSbtK  STUART  PATON  jk 


Look  Before 
Y ou  Book! 


Presented  by 

CARL  LAEMMLE 


Here  Are 
the  Other  Eight 

LOIS  WILSON  in 
(Courtesy  of  F.  P.-L.  Corp.) 
“ Broad  Daylight  ” 


HERBERT  RAWLINSON 
Barbara  Bedford  in 
“ Another  Man’s  Shoes  ” 


GLADYS  WALTON  in 
1 The  Lavender  Bath  Lady 


ED  (HOOT)  GIBSON  in 
“ Ridin’  Wild  ” 


RALPH  GRAVES 
Matt  Moore  in 
“ The  -Jilt  ” 

FRANK  MAYO  in 
“ The  Altar  Stairs  ” 

COLLEEN  MOORE  and 
CULLEN  LANDIS  in 
“ Forsaking  All  Others  ” 

HERBERT  RAWLINSON  in 
“ One  Wonderful  Night  ” 


ERSAL  ATTRACTIONS  de  LUXE 


SELLING  PICTURES 


With  uniaue  advertising  accessories  which  helped  draw 


WARNER. 

SCREEN 


“RAGS  T9 

with 

WE/LEY 


A Harr.y  Rapf 


dplur  nation-wide  adver- 
V Lining  campaign,  bached 
i up  by  our  attractive  ad- 
vertising novelties,  is  but 
another  assurance  that  we 
are  constantly  and  earnest- 
ly striving  to  help  you, 
Mr.  Exhibitor  to  derive 
the  maximum  box-office 
results  when  you  boob 
a Warner  Brotherc/ 
picture.  Our  policy  is 
dedicated  to  exhibitor 
co-operation. 


Showing  at  the 

CAPITOL  THEATRE 

Week.  oF  5ept  24 ih. 


tremendous  crowds  to  the  Capitol  PJheatre,  NY  to  see 


Honest  merchandise 
Courteous  Treatment 
Low  Prices- 


BROTHERS 

CLASSIC 

RICHE/' 

BARRY 

Production 


ever  in  the  history  oP 
Broadway  were  so  many 
merchants  eager  bo  uae 
there  co-operative  cut -oat? 
For  dioplay  in  their  win- 
dows. They  are  in  Five 
striking  colour,  size  3 x 12, 

with  an  easel  on  back,, 
and  they  are  so  conrtr acted, 
that  the  merchant  sharer  in 
the  value  of  the  advertiz- 
ing. You  will  Pi nd  that  the 
merchant.?  will  be  more- 
than  anviouj*  to  ure  them. 


CAPlS  THEATRE 

Week),  oF  Sept  24th. 


EXPLOITATION 

x Qn  attractive  advertising  noveltu 


Four  colored  door-knob  hanger 
with  String  attached , size  4 x6 


Twenty 

Iff  EVERY 


Beautifully  colored 
sticker,  actual  size. 


Inexpensive  life-size 
papier  mache  novelty 
cut -outS, natural  colors 
with  easel  on  bacb^ 
— never  before  used, 
in  connection  with 
the  exploitation  oP 
a motion  picture. 
These  cut-outs  are 
bound  to  attract  / 
public  attention  / 


NOVELTIES 


taken  into  the  household  is  a 

FOUR  /HEFT 

HOME 


Sliding  novelty , beau- 
tifully colored . shows  a 
Contrast  of  Barry  in 
rags  and  in  riches  ~ 


Vfes^Qaspvy 

in 


Paper  hat,  four  colors,  size  11 x 17 


Lithographed  blotter,  Pour  colors,  size  4*8^. 


RICHES 


RAGS 


'T'HE  Prince  Charming  and  Lady  Bountiful  of  Fun-Makers — world- 
famous  comics  deluxe  in  their  most  spectacular  laughing  suc- 
cesses— sitting  pretty  with  their  millions  of  admirers,  way  above  the 
knock-about,  slap-stick  artists  wdth  their  custard  pies  and  fish 
bladders.  BOOK  ’EM  NOW  in  their  latest  comedy  crash 


ENTERTAINING  THE  BOSS 


T AUGHS  for  the  men — laughs  for  the  women — laughs  for  the  kids 
— laughs  that  would  knock  a dyspeptic  cookoo — laughs  that 
would  make  the  Sphinx  grin  like  a kewpie. 

De  Haven  KNOWS  the  box-office  and  he  knows  the  LAUGH — PUT 
’EM  BOTH  TOGETHER,  SHAKE  WELL,  and  you  get  the  kale  in 
golden  gobs! 

Notify  your  nearest  F.B.O.  Exchange.  Say  you  want 


Distributed  by  Film  Booking  Offices  of  America,  Inc.,  Main  Offices,  F.B.O.  Bldg.,  723  7th  Aye.,  New  York.  Exchanges  Everywher 


METRC 

PICTURE  I 


Billed  as  Importantly 
as  a big  feature  . . . 

because  It  IS  a big 
feature  ! ! ! 

HUNT  STROMBERG’S  laug  hr  as-  laugh- can 
comedy  of a cave-man  crumb -buster 


ZDistvlbutecL  exclusively  by 


METRO 


METRO 


MAN  your 
ETITORr 


HUNT  STROMBERG 

PRODUCTION 


presenting 


BULL 


PRINCE 


ui  royally  riotous  two- rest  comedy 
that  leaps  along  like  a motorcycle;  it 
opens  the  chuckle  throttle  wide  and 
passes  everything  on  the  road . . 


ZOlstributecL  exclusively  by 


M F TR  D pictures 

J-VJLJLJ  JL  IVv/  CORPORATI OKI 


A New  Masterpiece 

By  a Supreme  Artiste 

A flawless  photoplay  gem  in  a new  and  flawless  setting 
— Such  is  Mary  Pickford’s  just  completed  1922  repro- 
duction of 


“Tess  of  the  Storm  Country 99 

Famous  screen  classic  in  which  she  made  her  early  cinema 
triumph.  As  a great  diamond  glitters  in  a new  mounting 
so  does  this  photoplay  gem  stand  supreme  in  the  new 
setting  given  it  by  this  peerless  artiste. 

A Marvellous  Picture 

Wondrously  made — A picture  so  much  greater  than  the 
original  as  to  beggar  description  and  defy  comparison — 
A picture  of  such  stupendous  attraction  that  millions  will 
clamor  to  see  it — A more  beautiful  Tess  by  a more  beau- 
tiful Mary  Pickford — A picture  for  the  grownups  and 
the  children,  for  every  man  and  every  woman — A pic- 
ture all  the  world  will  love — A superb  screen  gem  in  an 
entirely  new  setting. 


Millions  Are  Waiting  to  See 
This  New  Masterpiece 
At  Your  Theatres 


Gehievernenir 

F 

^iddbrds  Career 


Mary  pickford 


in 


cJess  of  the  Storm  Country 

3rom  the  nocre/  by  Cjrace  Miller  White 
J3y  arrangement  with  Odo/ph  Zukor 
Direction  by  (John  X Robertson 
Photography  by  Charles  Posher 

UNITED  ARTLfXP  CORPORATION 

MARY  PICKFORR  • CHARLIE!  CHAPLIN  • DOUGLAJ~  FAIRDANICT  • D.  V.  GRIFFITH 
HI  12AM  ADRAMj;  PflELTIDENT 


A Ray  For  Every  Theatre  Patron 


Charles  Ray’s  “A  Tailor  Made  Man"  has  everything  in  it  for  any  the- 
atre audience. 

A beautiful  love  story  with  the  star  in  a new  romantic  role.  Delicious 
and  uproarious  comedy.  Many  of  the  most  thrilling  action  scenes 
ever  photographed. 

There  is  Ray  as  the  humble  worker — The  bashful  lover — The  novice 
in  high  society  in  his  first  dress  suit As  the  budding  business  man. 

A discouraged  Ray — A dominant  Ray — A fighting  Ray A winning 

Ray. 


Book  Now  This  Ray  Feature  Your 
Public  Will  Rush  To  See 

O/'fhui'  J?  ICane 

presents 


J3y  Jharry  (James  Smith 
Gs  produced  by  Cohan  and  JUarris 
in  the  United  States  of  Gmerica 

Direction ■ ■ ■ (Joseph  Oe  Orasj 


UNITED  ARTIJ-TT  COD-DODATION 

MAliY  DICKPOriD  • CHAP.LIE  CHAPLIN  • DOUGLAT  PAIfiDANKJ'  • D.  V.  GPirPITM 

MIQ.AM  ADR.AMJ:  ' paC/IDCNT 


“One  of  the  finest  photoplays  of  the  season.” — N.  Y.  Sun. 

“By  far  the  best  picture  George  Arliss  ever  made.” — N.  Y.  Evening  World. 

“High-class  entertainment  which  no  lover  of  pictures  will  wish  to  miss.” — New  York 
Daily  News. 

“In  every  way  a fine  picture.  To  watch  the  performance  of  George  Arliss  is  a 
delight.” — New  York  Tribune. 

“Not  merely  George  Arliss’s  strongest  and  most  human  picture,  but  bids  fair  to  be  con- 
sidered one  of  the  finest  here  this  year.” — New  York  Herald. 

“Arliss  makes  you  feel  no  one  could  have  done  it  better.” — New  York  Mail. 

“An  excellent  performance  by  George  Arliss.  and  no  matter  what  Mr.  Arliss  does  before 
the  camera  or  on  the  stage  it  is  worth  seeing.” — New  York  World. 


“ ‘The  Man  Who  Played  God’  scores  a point.  George  Arliss’s  performance  is  so  smooth 
and  genuine  that  enjoyment  of  the  story  is  unalloyed.” — New  York  Times. 


“An  example  of  George  Arliss’s  most  careful  and  beautiful  acting.  An  uplifting  picture  as 

well  as  a beautiful  one.” — New  York  Telegraph. 

“Drew  capacity  audiences  at  the  Broadway 
Strand.” — Detroit  Free  Press. 

“Another  photoplay  to  be 
proud  of.” — Detroit  Even- 
■ ing  Times. 


Distinctive  Productions;  one. 

presents 


THE  MAN  WHO  PLATED  GOD' 

3rom  a play  by  futes  Cckert  Qoodman  founded 
on  Qouuerne  urStorrisS  story  of  the  same  name 

Scenario  by  Jorresf  JGaisey 
Photography  by  Parry  0.  Jischbeck 
Grt  Director  •—  Clark  Pobinson 

Direction  by  Mormon  Weight 


UNITED  ARTLTTT  CORPORATION 

MARY  PICKTOriD  • CWAR.LIE  CWADLIN  • DOUGLAJ"  TAIP.DANKJ'  • D.  W GliimTW 

WiriAM  A OliAMJ?  PD.CJ'IDETNT 


fhis 

Order 
tells  the 

storu 


iere- 


Praised  by 
Audiences  wl 
ever  shown.  Booked  by  the  ^ 

Big  Keith-Proctor-Moss  New  York  City 
Circuit.  A picture  that  pulls  every  class  of  picture- 
goer;  that  creates  strong  word-of-mouth  advertising, 
and  has  big  exploitation  possibilities. 

Olbion  Production p incorporated 

presents 

"A  WOMANS  WOMAN 

with 

cUlcuy  Olden 

0 Charles  (Jiblyn  Production 

Odapted  from  Mrs  Mo/bro hartley's 
- Saturday  Cueninf  Part  story 
of  the  same  name 


% 


C V bed  f^roduce/'S  and  (Distributors  Corporation ^ 

129  i'euenth  Ouenue,  Jteas  /fork  City 
— 0 /branch  Office  located  m each  United  Orhsts  Corporation  Cxchanpe  — 


A Quail  Every  Day 

For  thirty  days  will  sicken  any  man.  The 
same  kind  of  picture  every  day  for  a month 
will  sicken  any  theatre  patronage. 

That’s  why  exhibitors  always  seek  something 
new,  different  and  distinctly  novel. 

And  that’s  what  exhibitors  get  when  they  book 

“The  Glorious  Adventure” 

The  first  all-color  feature-length  photoplay. 

This  picture  has  everything  any  audience  can 
want.  It  has  spectacular  melodrama — thrill- 
ing scenes  of  the  great  London  fire — pirate 
ships — a midnight  prison  marriage — beautiful 
Lady  Diana  Manners — gorgeous  gowns — glit- 
tering gems. 

It’s  New — It’s  Novel— It’s  Different 


IT 


;IA0 


presents 


in  his  oujn  story 


cJhe  Glorious  Gdueniure 

The  first  Prizma  Color  Phofoplay 
Scenario  by  7e!ix  Orman 


Q! lied  /Producers  and  Oistrib u tors  Corporations -> 
7<?9  S'euenth  Chsenue,  S/eui  pork  City 

— 0 fd  ranch  Office  located  in  each  United  Qrtistr  Corporation  CxchanOe  — 


of  the 


COLLEEN 
MOORE 


HODK1NSON  BIG? 


Disfrihu tors  of  Official  Urban  Movie  Chats 


from  the  popular  stony  by 

MARY  ROBERTS  RINEHART 

presented  by  Ward  Lascelle 


The  only  true  affinity  in  the  motion  picture  business  is  the  sincere 
attachment  that  ought  to  exist  between  your  box-office  and  the  public’s 
pocketbook. 

You  can  encourage  this  friendship,  silver-rivet  it,  and  cement  it 
into  a lasting  one,  by  running  44  Affinities  ” on  your  first  open  playdates. 

44  Affinities  ” is  a picture  that  will  be  chuckled  over  by  those  who 
have  been  affinities,  hugely  enjoyed  by  those  who  are  affinities,  and 
enthusiastically  whooped  up  by  those  who  would  like  to  be  affinities. 

Some  of  the  really  important  affinities  in  44  Affinities  ” are  worth 
your  careful  consideration: 


JOHN 

BOWERS 


I! 


MARY  ROBERTS  RINEHART— The  Author,  who  has 
been  a literary  affinity  of  the  2,000,000  weekly  readers 
of  the  Saturday  Evening  Post  for  the  past  fifteen  years; 


COLLEEN  MOORE,  The  Star,  whose  screen  affinities 
run  into  the  millions,  who  have  never  gotten  enough  of 
her  and  her  inimitable  characterizations  on  the  silver 
sheet;  and 

JOHN  BOWERS,  The  Other  Star,  whose  screen  affini- 
ties are  legion — but  of  a different  sex  from  Colleen’s. 

Shake  these  up  in  your  house,  spell  out  44  A-F-F-I-N-I-T-I-E-S  ” 
in  your  lights,  and  tell  the  property-man  to  put  a new  coat  of  paint  on 
the  S.  R.  0.  sign. 

That’s  44  Affinities,”  in  a nut  shell,  a rib-tickling  comedy  with  a 
thousand  laughs! 


* 


FOR  FALL  RELEASE 


and  Literary  Digests  Fun  From  the  Pi'ess 


FAMOUS  PLAYERS  FILM  SERVICE  LTD 

CANADIAN  DISTRIBUTORS  y 


NOW  BOOKING  IN  THE  FINEST  THEATRES 
THROUGHOUT  THE  WORLD 


JUST  as  Gibraltar  towers  above  tbe 
blue  waters  of  the  sea — just  as  the 
Woolworth  Building  looms  above  the 
teeming  streets  of  New  Aork- — just  as  a 
diamond  outshines  a lump  of  clay — so 
Carter  De  Haven  Comedies  excel  tbe 
tawdry,  knock-about  reels  that  clutter  up 
tbe  screen. 

If  you  want  DOWNRIGHT  CLASS,  with 
the  suave  smartness  of  the  country  club 
and  tbe  most  delicious  hoakum  that  ever 
swept  an  audience  into  hysterics,  NAIL 


DE  HAVEN! 


A brilliant  young  showman  himself,  with 
his  finger  ever  on  the  pidse  of  tlie  box- 
office.  De  Haven  has  jammed  his  two-reel 
comedies  with  enough  laughs  to  stand  the 
whole  bally  nation  on  its  head! 

First  run  theatres  everywhere  are  play- 
ing De  Haven  Comedies.  “ Roxie  ” 
Rothafel,  greatest  of  exhibitor-showmen. 

has  BOOKED  THEM  SOLID  FOR  HIS 
GREAT  CAPITOL  THEATRE,  NEW 
YORK. 


Book  and  boost  them  yourself  hut  BOOK 
ESPECIALLY  HIS  LATEST  AND 
GREATEST  TWO-REEL  SMASH. 


Distributed  by  FILM  BOOKING  OFFICES  of  America,  Inc. 

Main  Offices  F.B.O.  Bldg.  / 23-7 1 h Ave.,  New  York  Exchanges  Everywhere.' 


He  woman,  uhoje  name 
ie  coded  witH  ocandaL 
finde  Henself  IKe  idod 
of  th>e  pres5  amd  pvJolfo 

Tromen,  croud  about  her 
men,  fall  at  Her  feet 


''yOut  the  c^trl  toko/e  like 
tj  innocent  and  unstained 
vs  unkno ton  and  ionorcd 


. 


ei-GHTY  Hiuuion  People  buy  one  ptunDRCD 


Ann  forty  Mitmton  papcrs  a oay  to  feeAt> 
THC  L,ATGJT  /enYATion,  (ZSCASIVAU 


NoromeTY  is  THc  brcakfast  rwfiuMm 


NOTORIETY  in  THe  HeAbLlNei’ 
NOTORACTY  vn  COnven-TATiofl 


and  now  WiltiUc^d  U.a,s  divers  them. 


NOTomeTY  odTHe  seize  en? 


-A 


-million,  human  beings  devouring 
Rotori.ety  as  their  dailty  diet  \6ill  make 
Sigh-tc/  million  picture  patrons  dnodill 
Tlock  to  see  idhat  they  read  and-  tatfo 
Tlbout  expressed  orvthe  screen  ly  the 
-Foremost  independent  director  of  the 

COax/ 

WiLL  NiQH’5  PHOTODRAMA 


T 7% 


1 


is  available  for  territorial  purchase  from,  the 
PRODUCERS’  66  t)i/TRi6UTOfe5 

LLMRSNCE  WEBER  YboBBi1  NORTH 

1 600  TSr oay d Wcuy,  New  York-  C u tvf. 


Foreign  Rights  Controlled  by  Apollo  Trading  Corp.,  1600  Broadway,  N.  Y.  C. 


Booked  by  J.A.Partington 
and  E.HRoth  for  San  Fran 
ciscos  Finest  Theatre 
THE  GRANADA 


■J.  A. PARTINGTON 


E.H.ROTH 


LEWIS  J.SELZNICK 
presents 


STARRING 


GRANADA  THEATRE 

ONE  OF  THE  FINEST  MOTION'''  PICTURE  THEATRES  IN  THE  WORLD 

"will  opento’*ThT Viiii! ic 'iu'thuKsday  novemIFb  seventFenth 


!0«n 


A Victor  Heerman  Production 

Cast  Includes  Marjorie  Daw, 
Katharine  Perrij  and  Arthur  lioijt 


1974 


Motion  Picture  News 


AT  the  flood  tide  of  glorious  wi 
manhood,  with  her  abundar 
talents  in  full  flower,  Ethel  Clayto 
delivers  the  most  spectacular  h 
of  her  brilliant  career — 

Book  this  sumptuous  romant: 
drama,  and  BOOK  IT  NOW.  R< 
mance  is  getting  the  money  becaus 
the  whole  teeming  universe  craw 
romance  and  is  willing  to  pay  1 
see  it  on  the  screen. 

Here,  in  a vehicle  with  gorgeous  scene 
bewilderingly  lavish  costumes,  exquisite 
beautiful  love  interest  and  an  incredibly  fa 
cinating  star,  F.  B.  O.  offers  a de  luxe  be 
office  winner  with  which  other  romant 
productions  simply  don't  compare. 


'T'HE  story,  adapted  from  the  famous  novel,  “The 
Three  Cornered  Kingdom,”  by  Du  Verne  t Rabell, 
and  directed  by  Wesley  Ruggles,  is  a peach  and  a 
pippin  combined,  to  wit: 

A prince — a girl — a gem — a whirl — a throne - a kiss 
— a dance^ — Oh  bliss — a train — a dash — a plunge — 
then  CRASH — sit  tight — some  fright — good  night! 

And  a final  rousing  climax  with  Ethel  Clayton  in  the  arms  of  a 
stalwart  Prince  Charming,  impersonated  with  true  regal  charm  by 
Warner  Baxter. 

Imagine  what  a story  to  advertise! — Imagine  what  a story  to 
exploit  with  F.B.O.’s  special  brand  of  exploitation  and  super-show- 
manship! A score  of  original  ideas  in  the  big  press  sheet — Posters 
rich  in  dignity  and  power— Everything  the  showman  needs  to  whip 
“If  I Were  Queen”  across  to  a bountiful  clean-up. 

Book  it  IMMEDIATELY.  Write,  phone  or  RADIO! 

Distributed  by  Film  Booking  Offices  of  America,  Inc. 

Executive  Offices:  723  SEVENTH  AVENUE,  NEW  YORK  CITY  Exchanges  Everywhere 


WILLIAM  F O >C 

WILLIAM 

IN 


DIRECTED  BY 

EMMETT  J.  FLYNN 

COMING  SOON 


CORPO  RAT  I ON 


fcjta  4«|J 


William  Fox  presents 


WILLIAM 

RUSSELL 

MIXED 


Directed  by 

l^oWlanc/  u lee 


Is  INDEPENDENCE 
fs  STRENGTH 


FOX  FILM  CORPORATION^ 


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^mmE^mmmmsmm  Wmm 


PEP  AND  PULCHRITUDE 

WILLIAM  FOX 

SUNSHINE 

COMEDIES 

jlfl  DANDY  DAN  N 

H STEP  LIVELY  H 
HE  PLEASE  ■! 


i INDEPENDENCE 

/^strength 


DOUBLE 

TROUBLE 

NOW  READY 
RE-EDITED  AND 

RE -ISSUED 

TITLES  BV 

"‘■RALPH  SPENCE 


FOX  FILM  CORPORATION 


JVoiv 


We  cjnnounee 

in  preparation  for  release 


RICHARD  BARTHELMESS 

if  i/i  _ „ 

Just  d Jong  at  Twilight 

EVELYN  GREELEY  * PEDRO  de  CORDOBA 


ou 


Jest 
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jVdt  Unow 


TTiis  iscAoi  a re-issue 
This  picture  has  never  BEFORE  been 
offered  for  sale, either  nationally  or  otherwise 
This  picture  is  for  THE  STATE  RIGHT  MARKET 
pursuant  to  our  promise  to  give  to 
STATE  RIGHT  EXCHANGES 

REAL  BOX-OFFICE  VALUES 


Dont  Wait 

Wire  c /Vow  lor^Vour  franchise 


PRODUCERS  SECURITY  CORPORATION 


516  - 5-  Ave. 


fS  THE  9^ 

m SEAL  1 

|Di  OF  i; 

feSECURITY^ 

19*^ 


NEW  YORK 


Dependable  pictures  Corp'n 

MORRIS  KOHN  president 
presents 


WILLIAM  CHRISTY  CABANNE 

PRODUCTION 

Adapted  By 
EDMUND  GOULD1NG 

from  a story  by 

William  Christy  Cabanne 

Associated  Exhibitors 

ARTHURS  KANE  president 


With  A Distinguished 
Cast  Including 

Mae  Marsh^ 

NORMAN  KERRY 
WALTER  MILLEPo 
MARTHA  MANSFIELD 
JULIA  SWAYNE  GORDON 
J.  BARNEY  SHERRY 


» ‘Jill  ~We  yieet  jlgain " 


The  stress  of  her  indecision  is  experienced  by  the 
audience  whose  sympathies  are  equally  divided. 


\ girl  is  loved  by  a rich  young  aristocrat,  yet 
her  heart  is  touched  by  the  selfless  devotion 
of  a crook  who  had  been  her  only  friend  in  an 
hour  of  greatest  need. 


Suspense  reaches  the  breaking  point  when  the 
two  men  meet  and  the  drama  ends  with  one  of 
the  most  gripping  climaxes  ever  screened. 


Not  one  photoplay  in  a hundred  carries  the 
thought,  p>ower,  beauty  and  sincerity  of  “Till  We 
Meet  Again,”  already  declared  by  exhibitors  a 
marvellous  audience  picture. 


HAROLD  LLOYD 


IN 


“GRANDMA’S  BOY 

Five  Reels  and  a Roar  Every  Foot  of  the  Way 

WEEK  OF  OCTOBER  8th 


ff 


3rd  Week. 
2nd 
2nd 
2nd 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 
1st 


Is  Now  In 


. - Plaza San  Diego,  Cal. 

■ • -Germantown  Philadelphia 

• • - Carman  

...Old  Mill  Dallas 

■ • - Liberty Kansas  City 

■ ••Hoyt’s Long  Beach,  Cal. 

■ ••Loew’s  Greeley  Square  New  York  City 

“ Orpheum  “ 

“ Victoria  “ 

“ Delancey  

, ..  “ Ave  B “ 

. . . “ New  York “ 

...  “ 42nd  St “ 

...  “ Circle  “ 

...  “ 116th  St “ 

“ 7 th  Ave “ 

...  “ Rio  “ 

. . - “ 83rd  St “ 

...  “ Lincoln  “ 

. - Metro Greenport,  L.  I. 

. ..Poli’s  Plaza Worcester,  Mass. 

• - Victoria  Altoona,  Pa. 

...Hippo Pittsburgh,  Pa. 

■ • .Strand Woodlawn,  Pa. 

...Community Meriden,  Conn. 

. . .Fulton Union  Hill,  N.  J. 

■ - Park Newton,  N.  J. 

. . Ditmars  Perth  Amboy,  N.  J. 

• - Fox  Liberty Elizabeth.  N.  J. 

■ .Victoria  .Buffalo,  N.  Y. 

• . Broadway  “ 

• - Princess  Whiting,  111. 

. . . Premier Valpariso,  111. 

. . - Lincoln Sterling,  111. 

...Central  La  Porte,  Ind. 

. .Dixon Dixon,  111. 

. .Grand Pierre,  S.  D. 

. . Ivanhoe  Toledo 

. . .Bijou “ 

...Overland  “ 

. . . Apollo Omaha 

. . . Mueller “ 

...Swan  Columbus,  Neb. 

..  Franklin  Omaha 

...Luna  Light  Marion,  Ind. 

...Colonial  Bucknell,  Ind. 

...Huntington  Huntington,  Ind. 

...Grand New  Castle,  Ind. 

• ••Star  Decorah,  la. 

. ..Amuzu Muscatine,  la. 

...Crystal  Plymouth,  Wis. 

. . .Queen  Houston,  Tex. 

...Palace El  Paso,  Tex. 


1st  Week Olympic Wichita  Falls,  Tex. 

1st  “ Crescent Austin,  Tex. 

1st  “ Moffitt  St.  Louis 

1st  “ Gravois “ 

1st  “ Webster  “ 

1st  “ Shaw  “ 

1st  “ Manchester  “ 

1st  “ Lafayette  “ 

1st  “ Hippo  Lancaster,  0. 

1st  “ Opera  House  Piqug.  O. 

1st  “ Rialto Chickasha,  Okla. 

1st  “ Palace Muskogee,  Okla. 

1st  “ Royal  Atchison,  Kan. 

1st  “ Isis Augusta.  Kanf'1 

1st  “ Zanim  Winfield,  Kan. 

1st  “ Art Kansas  City,  Kan. 

1st  “ Pickwick  Chapel  Hill,  N.  C. 

1st  “ Crescent  Belzoni,  Miss. 

1st  “ Jimmies Union  City,  Tenn. 

1st  “ ........  Palace  El  Centro,  Cal. 

1st  “ Regent Riverside,  Cal. 

1st  “ Verdi  San  Francisco,  Cal. 

1st  “ Haight “ “ 

1st  “ Merced Merced,  Cal. 

1st  41  Sterling Greeley,  Col. 

1st  “ Jewell  Lafayette,  Col. 

1st  “ Liberty  Chehalis^  Wash. 

1st  “ Clinton  ...Portland.  Ore. 

1st  “ Echo  “ “ 

1st  “ Alhambra  “ “ 

1st  “ Moro  Moro,  Ore. 

1st  “ Lyric Toledo,  O. 


Has  Finished 


19  Weeks. 
4 
3 
3 
3 
3 
3 
2 
2 
2 
2 
2 
2 
2 
2 
2 
2 


• Symphony  Los  Angeles 

. Heilig  Portland,  Ore. 

.Bijou  and  Capitol Atlantic  City 

• Strand  San  Francisco 

.Roosevelt  Chicago 

• Park Boston 

• Apollo  Indianapolis 

.Temple  Toledo 

.Mark-Strand  New  York  City 

. Alamo  Louisville 

.Grand  Pittsburgh 

. Castle  Chieago 

• Sun  Omaha 

.Liberty  Seattle 

.Main  Uniontown.  Pa. 

.Garden  and  Fox  American Paterson,  N.  J. 

.Majestic Hartford,  Conn. 

.E.  Liberty  Cameraphone Pittsburgh.  Pa. 


No  Picture  Ever  Received  With  Greater  Enthusiasm 


Presented  by 

HAL  ROACH 

Physical  Distributors 

Pathe  Exchange,  Inc. 


Through 

ASSOCIATED  EXHIBITORS 

Arthur  S.  Kane,  President 

Foreign  Representative 

Sidney  Garrett 


Sunshine  Harbor 

Directed  by  Cdujard  Hemmer 

(jjith  « 

Margaret  Beecher  i 

Q new  screen  beauty,  and  fj 

an  exceptional  cast 

a L 

Presented  and  D/str/buied  by 

Playgoers  Pictures  I 

' -,06t  \ ■,  , . 1 'y'oreiyn  PeproseniaiivQ  * 

Sidney  Garrett 

<i.  Jn.r  1 


The  adventures  of  a Southern  beauty  who 
ran  away  to  escape  a loveless  marriage  and 
matched  her  enthusiasm  a&ainst  the  speed 
of  New  York’s  business  swirl. 

A VERY  SATISFACTO^  PICTURE 
THAT  PLEASED,  is  the  verdict  of  Mr. 
I Harry  * Neptune  of  the  Electric  Theatre, 
Robinson,  Kansas. 


Physical  Distributors 

Pathe  Exchange 

INC 

sical  Distributors 

fiktHi  Exchange 


wr 


Syracuse  Motion  Pictures  Co. 

hrpsprrts 

Wyndham  standing 

7/fe  ISLE  of  DOUBT, 


GEORGE  FAWCETT  and  ^ 
DOROTHY  MACKAILL 

Story  by  Photographed  by 

DEREK  BRAM  ARTHUR  CADWELL 

Directed  by  HAMILTON  SMITH 


Moving  Picture  World 

“The  Production  Reveals  an  Unmistakable  Knowl- 
edge of  What  Proves  Interesting  on  the  Screen."’ 


Motion  Picture  New* 

"Several  Original  Twists  and  Situations  are  In- 
jected into  the  Plot — The  Direction  of  Hamilton  Smith 
is  Praiseworthy.  The  Photography  is  Uniformly  Good 
Throughout. — Mr.  Standing  is  an  Ideal  Type  for  the 
Adventure-loving  Bachelor.” 


Exhibitors  Herald 

“With  a Story  of  Absorbing  Interest,  "The  Isle  of 
Doubt’  is  a Picture  of  Qualities  that  Make  it  Worth 
While  Entertainment.” 

Exhibitors  Trade  Review 

“Abundance  of  Thrills,  Colorful  Atmosphere  and 
a Romantic  Love  Story  Combine  to  Make  ‘The  Isle  of 
Doubt’  a Picture  Which  is  Likely  to  Please  the  Great 
Majority  of  Movie  Patrons.” 


A PLAYGOERS  PICTURE 


* 


Four  HZemarkablo 

J • P McGOWAN  WESTERNS 


Exhibiloi*  Herald) 


The  Ruse  of  the  Rattler,  with  a special  cast. — A western  with 
lots  of  action  and  good  entertainment.  The  impossible  and  im- 
probable stuff  was  left  out  of  this  one  and  I consider  it  an  A- 1 
Western.  So  did  all  who  saw  it — Wi  P.  Perry.  Rialto  theatre, 
Cheyenne  Wells,  Colo 


Reckless  Chances,  with  J.  P.  McGowan. -A  corker!  A wealth 
of  thrills  with  a different  story.  Characters  are  the  kind  that  are 
well  liked.  Will  please  all  those  who  take  to  action  pictures. — 
Harold  F Wendt,  Rivoli  theatre,  Defiance,  O. 

( Exhibitors  Herald) 


HERALD 

PRODUCTIONS 


Hills  of  Missing  Men,  with  J.  P.  McGowan. — Good.  Ran  this 
to  good  attendance  for  two  days.  These  McGowans  have  the  stuff 
all  right. — Luna  theatre.  Brooklyn.  N.  V. 


(Exhibitor*  Heuld) 


Foreign  l^eprdsentoiivo . . 

Sidhoi^GorrGf^ 


P rQSQnted  by 

PI  AYGOERS  PICTURES* 


Discontented  Wives,  with  J.  P McGowan. — Oh  Boys!  How 
they  liked  it.  Grab  it.  You  won't  regret  it. — Mrs.  P.  G.  Maddox, 
Maddox  theatre.  Archer,  Fla. 

(Exhibitors  Herald) 


Physical  Distributors 


Keep 
if  our  Eye 
on 

F.B.O. 


THE  MAJE5TIC 

EASTMAN 

THEATRE 


ROCHESTER 
N.Y. 


WHEN  the  great  manufacturer,  Mr.  Eastman,  of  Roches- 
ter, wanted  a series  of  comedies  for  his  matchless  new 
theatre,  he  selected  the  Plum  Centers!  He  booked  them 
SOLID  because  he  saw  in  them  the  sort  of  entertainment  that 
appeals  to  the  most  exacting  audiences.  Because  they  have  a 
profound  human  appeal  as  well  as  that  delicious  slap-stick  that 
starts  a laugh  way  down  in  the  pit  of  the  stomach  and  brings  it 
crashing  out  of  the  mouth  in  a crescendo  of  joy  and  jubilation! 
Because  he  saw  in  Dan  Mason,  as  the  inimitable  and  incredibly 
funny  “ POP  TUTTLE,”  a character  whose  wholesome  good 
nature  would  get  under  the  skin  of  a hippopotamus — and  an  old 
one  at  that!  Because  he  KNOWS  THE  PLUM  CENTERS 
ARE  THE  ABSOLUTE  LAST  WORD  IN  HIGH  CLASS 
COMEDY  ENTERTAINMENT.  That’s  why  he  featured 


Produced  by  Paul  Gerson  Pictures  Corp.  Directed  by  Robt.  Eddy 

THE  FOURTH  OF  THE  REMARKABLE 


iktrllmti'd  hv  Film  Rankin?  Offices  nf  America.  Main  Offices.  F.B.O.  Bide..  723  7th  A?e..  New  York  City.  Exchanges  Everywhere 


Irving  Cummings  Presents 

LON  CHANEY 

TFl  ip I) 

* Hood 

Supported  by  an  all  star*  cast,  including 
EDITH  ROBERTS  JACK  MULHALL 
NOAH  BEERY  — DEWITT  JENNINGS 
RALPH  LEWIS  WILFRED  LUCAS 
KATE  PRICE 


i 


01 powerful  drama  of 
a father's  sacrifice-' 

Distributed  By 

WESTERN  PICTURES  EXPLOITATION  CO. 

IRVING  M.  LESSER  MIKE  ROSENBERG 

Loew  State  Theatre  Bldg.  5528  Santa  Monica  Bivd. 


NEW  YORK,  N.  Y. 


Hollywood.  Cal. 


These  Bookings  Establish 
the  Quality  of  This 
Stupendous  Production 

“FLESH  AND  BLOOD” 


Among  the  Best  Theatres  Everywhere — 


Chicago,  111. 


Chicago  *\ 

Tivoli  / 

Riviera  f 
Howard  ) 

Avon,  Decatur,  111. 

Loew’s,  Indianapolis 
Rialto,  Milwaukee 
California,  Los  Angeles 
Strand,  San  Francisco 
Moore’s  Rialto,  Washington 
Entire  U.  B.  O.  Circuit,  New  York 
Loew  Circuit,  New  York 
Poli  Circuit,  Pennsylvania 
Modem  & Beacon,  Boston 
Lynch  Enterprises, — entire  South 
Rialto,  Atlanta,  Ga. 

Strand,  Birmingham,  Ala. 

Old  Mill,  Dallas,  Tex. 

Palace,  El  Paso,  Tex. 

A.  H.  Blank  Circuit,  Des  Moines,  Iowa 
and  Nebraska 

Liberty,  Sacramento,  Calif. 

Liberty,  Stockton,  Calif. 

Liberty,  Seattle 


Majestic,  Portland 
Mission,  Santa  Barbara,  Calif. 
Rialto  Theatre,  Long  Beach,  Calif. 
Rialto  Theatre,  San  Diego,  Calif. 
Bijou,  Green  Bay 
Menominee,  Menominee,  Mich. 
Temple,  Sault  Ste.  Marie 
Keith’s  Providence,  R.  I. 

Graphic,  Bangor,  Me. 

Majestic,  Hartford,  Conn. 

Regent,  So.  Norwalk,  Conn. 

Plaza,  Salem,  Mass. 

Capitol,  Lynn,  Mass. 

Strand,  Lawrence,  Mass. 

Strand,  Lowell,  Mass. 

Bijou,  Ventnor,  Atlantic  City 
Capital,  Atlantic  City 
Carman,  Philadelphia 
Germantown,  Philadelphia 
Astor,  Philadelphia 
Alhambra,  Canton,  Ohio 
Hippodrome,  Youngstpwn,  Ohio 
Waldorf,  Akron,  Ohio 


You  can  obtain  Lon  Chaney  in  “Flesh  and 
Blood”  from  these  foremost  Exchanges 


Commonwealth  Film  Corp.  New  York 

First  National Chicago 

Eastern  Feature  Film  Corp.. . . Boston 

Standard  Film  Service  Co Cleveland 

Midwest  Distributing  Co Milwaukee 

Enterprise  Distributing  Co — Atlanta 
“ “ “ . Dallas 

“ “ “ ...  New  Orleans 

“ “ “ ...  Oklahoma  City 

“ “ “...St.  Louis 

“ “ ...  Kansas  City 


Enterprise  Distributing  Co Omaha 

De  Luxe  Feature  Film  Co  Seattle 

H.  Lieber  Co Indianapolis 

All  Star  Feature  Distributors.  Los  Angeles 
“ “ “ “ . San  Francisco 

Strand  Film  Service Wash.,  D.  C. 

Standard  Film  Service Cincinnati 

“ “ “ Detroit 

Federated  Film  Exchange Pittsburgh 

Nu-Art  Pictures  Corp Buffalo 

20th  Century  Film  Corp  Philadelphia 


Foreign  Distributor  David  P.  Howells 


"SURE-FIRE”  a group  of  productions  as  has 
ever  been  offered  in  the  independent 
market.  Six  pictures,  six  punches  — a money- 
grabbing knock-out. 


These  pictures  have  everything  to  recommend  them  as  box- 
office  smashes — high-class  productions  and  casts,  expert  direction, 
strong  stories  by  popular  authors,  big  publicity  and  exploitation 
titles. 


“FINGER  PRINTS”,  the  first  of  the  six,  is  now  ready. 

Back  of  its  striking  title  is  a picture  brimful  of  action  and  suspense, 
heart  interest  and  dramatic  power.  Joseph  Levering  directed  its 
splendid  cast,  and  Joseph  W.  Farnham  edited  it. 

“THE  SEVENTH  NOON”,  from  the  famous  novel  by 

Frederic  Orin  Bartlett,  is  in  preparation. 

Titles  and  other  details  will  be  announced  shortly  of  the. rest  of  the 

series — 

The  Smashing  Six 


HYPERION 

Pictures  Corporation 

220  West  42nd  Street 


Gladys  Biockwel] 


2 plus  2 equals  4 


YOU  KNOW  THAT! 


JACKIE  COOGAN 

dJJs 

OlWer~~ the  little  boj) 
that  craved,  more  lcrOe. 


These  pages  are  the  producer’s 
pledge  of 


SERVICE! 


. . . not  their  venture  into  sales- 
manship. 

The  purpose  of  these  pages  is  to 
give  to  exhibitors  the  assurance  of 
the  producer’s  cooperation  and  to 
convince  them  that  service,  ample 
in  measure  and  abundant  in  sug- 
gestion and  of  money-getting  power 
is  theirs  when  they  book 


Jackie  Coogan 


Charles  Dickens’  Classic 
Masterpiece 

“Oliver  Twist” 


Standing 


\ Tailor  Gra OesT^ 


w/  / 

Ifjlflj  / 

ip! 

pi 

t 


ft 


9 


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Do  These  Scenes 
Invite  Interest  ? 


Charles  Dickens’ 
“OLIVER  TWIST” 

has  been  evoking  like  interest  for 
nearly  a century!  Millions  of 
readers  have  imagined  these  epi- 
sodes; you  will  realize  them  when 
you  project 

Jackie  Coogan 

in 

“Oliver  Twist” 

on  your  screen  and  your  patrons 
will  reward  you  with  their  tribute 
of  laughter  and  tears  . . . and 
money  at  the  box  office ! 


I 


Exploitation  ! 


On  this  and  following  page  are  but 
a few  suggestions  that  are  easily 
realized. 


Your  Street  Exploitation! 

A Dog  Contest! 
Appropriate  Stage  Settings! 
The  Walking  Book! 

Old  Clothes  Matinee! 
Accessories ! 

Music  Cues! 


A full  description  of  these  and 
many  other  new  and  novel  stunts 
will  be  found  in  the  Special  Service 
Campaign  book  on  “Oliver  Twist  ’ 
compiled  especially  for  you,  Mr. 
Exhibitor. 


MUSIC  *t.  i 
CUE  SHEET 

scored  b$  U V ft 

fit  and  c Williams  ' ,'U 


( Write  for  your  copy  today ) 


AN  INVINCIBLE  TRIO 


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Jackie  Coogan 
Charles  Dickens 
“Oliver  Twist” 


The  name  of  Charles 
Dickens’  “Oliver  Twist” 
has  been  a household 
word  for  a century.  To 
the  book  and  the  story  is 
now  added  the  name  of 

Jackie  Coogan 

who  enters  to  give  reality 
and  spirit  to  the  dream 
child  of  Dickens. 


JACKIE  COOGAN  } An 

CHARLES  DICKENS  [ Invincible 
“OLIVER  TWIST”  ) Trio! 


No  job  too  large  or  too  small  to  secure  our  careful  attention. 


Vitagraph  Company  of  America 

ALBERT  E.  SMITH,  President 
ESTABLISHED  1898 


Every  Operator  Will  Tell  You 
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PHOTO  BY 

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ITAGRAPH  maintains  the  best  appointed  and  most 
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1998 


Motion  Picture  News 


NATIONAL  ADVERTISING 
CAMPAIGN 

Ellis  Parker  Butler,  author  of  “ Pigs  Is  Pigs/’  and 
one  of  America's  foremost  writers,  has  written  a series 
of  six  story  advertisements  for  The  Saturday  Evening 
Post  on  “ East  Is  West.”  Mr.  Butler  was  invited  to 
view  the  picture,  and  after  seeing  it,  he  was  so  en- 
thused over  its  bigness  and  its  fine  entertainment  value 
that  he  agreed  to  write  a message  to  the  American 
public  on  its  merits.  Think  of  the  tremendous  asset 
in  having  Mr.  Butler  write  these  messages  under  his 
own  signature.  No  more  capable  writer  could  be  en- 
gaged to  undertake  such  a campaign.  His  high  stand- 
ing as  a man  of  letters,  besides  his  inimitable  personal 
touch  will  make  these  advertisements  convincing. 
This  and  other  advertising  direct  to  the  public  in  fan 
magazines  with  a national  circulation  is  creating  an 
interest  in  the  picture  that  paves  the  way  for  big  audi- 
ences at  your  theatre. 


DE  LUXE  POSTERS  WITH 
PULLING  POWER 

To  let  you  know  what  we  think  of  “ East  Is  West  ” 
we  have  put  out  the  largest  number  and  the  most  ex- 
pensive posters  ever  issued  on  any  First  National 
picture.  Where  the  ordinary  poster  carries  four  colors 
these  posters  are  printed  in  six  or  more  colors.  They 
are  on  heavier  and  finer  grade  of  paper  which  enhances 
their  beauty  and  artistry.  Special,  high  grade  artists 
were  engaged  to  design  them.  They  have  both  artistry 
and  pulling  power.  There  is  a 24  sheet,  a 6 sheet,  5 
styles  of  3 sheets,  and  2 styles  of  1 sheet.  Besides 
there  is  a mounted  one  sheet,  an  oil  painting,  beauti- 
fully lithographed  in  eight  colors.  The  Saturday  Eve- 
ning Post  advertisements  written  by  Ellis  Parker 
Butler  have  been  enlarged  and  reproduced  on  half 
sheets,  each  of  the  six  ads  to  a half  sheet.  This  makes 
a most  unusual  lobby  display  and  something  that  is 
sure  to  attract  attention.  Every  one  who  has  seen  the 
ads  in  the  Post,  which  has  10,000,000  readers,  will  stop 
to  look  at  your  lobby. 


CAST  OF  CHARACTERS 

Ming  Toy Constance  Talmadge 

Billie  Benson Edward  Bums 

Lo  Sang  Kee E.  A.  Warren 

Charley  Yong Warner  Oland 

Hop  Toy Frank  Lanning 

Chang  Lee’. Nick  de  Ruiz 

Jimmy  Potter Nigel  Barrie 

Mrs.  Benson Lillian  Lawrence 

Mr.  Benson Winter  Hall 

Proprietor  of  Love  Boat Jim  Wang 

Her  First  Big 


October  21,  1922 


1999 


A SPECIAL  EIGHT  PAGE 
PRESS  SHEET 

“ East  Is  West  ” is  so  unusual  a picture  and  there 
are  so  many  exploitation  angles  that  a special  eight 
page  press  sheet  was  required  to  give  you  all  the  news. 
You  will  find  an  exceptional  line  of  advertising  ready 
for  use  in  your  newspapers.  They  include  besides 
reading  matter,  ad  copy  that  will  arouse  tremendous 
interest,  cuts,  both  line  and  half  tone,  in  various  sizes, 
for  all  requirements.  You  also  will  find  an  exceptional 
line  of  stories  ready  to  clip  for  newspaper  use — stories 
the  editor  will  be  glad  to  get.  There  are  readers,  re- 
views and  prereviews  of  all  lengths  to  suit  every  occa- 
sion. The  accessories  also  are  unusual.  There  are 
three  styles  of  glass  slides,  a set  of  press  stills  for  the 
photoplay  page,  a set  of  ad  stills  for  your  own  adver- 
tising, a set  of  star  stills  for  lobby  card  use,  a special 
14x36  rotogravure  window  card,  a two  color  window 
card,  regular  size,  a set  of  eight  11x14  and  two  22x28 
de  luxe  lobby  display  photos  and  a set  of  magnificent 
framed  lobby  paintings. 


UNUSUAL  OPPORTUNITY  FOR 
EXPLOITATION 

We  have  30  experienced,  live  wire,  go-get-em  ex- 
ploitation men  at  your  command.  You’ll  find  them 
located  in  every  key  city  ready  at  your  call.  Here  is 
a picture  that  will  make  the  money  and  add  to  your 
prestige,  so  it  is  worth  while  going  to  it  hard.  A little 
money  expended  to  put  it  over  means  dollars  at  your 
box  office.  This  is  so  colorful  a romance  that  it  lends 
itself  admirably  to  special  prologues.  If  you  have 
room  on  your  stage  for  a Chinese  love  boat,  this  is 
one  of  the  most  effective  presentations.  You  can 
people  it  with  beautiful  girls  arrayed  in  all  the  gor- 
geous colors  of  the  Chinese  costumes.  A large  flexible 
Chinese  fan  can  easily  be  contrived.  This  with  danc- 
ing girls  dressed  in  Chinese  costumes,  with  multi- 
color lights  behind  the  fan  give  a beautiful  and  strik- 
ing effect.  Both  these  ideas  are  illustrated  in  the 
press  sheet.  The  press  sheet  also  gives  a dozen  or 
more  suggestions  for  your  lobby  and  special  exploita- 
tion stunts  that  cost  little  money  and  add  to  your 
attraction. 


Directed  by  Sidney  Franklin 
Di  rector  of  “Smilin’  Through” 


Dramatic  Production 


Presented  by 


Joseph  M.  Schenck 


Adapted  by  Frances  Marion  from  the  play  by  Samuel  Shipman 
and  John  B.  Hymer  and  produced  by  Wm.  Harris,  Jr.;  Photog- 
raphy by  Antonio  Gaudio;  Art  direction  by  Stephen  Goosson. 


2000 


M o t i o n 


Critics 


Inspiration  Pictures,  Inc. 

Charles  Duell,  President , presents 


Picture  News  j 

Call  It  Barthelmess’  Best! 

Read  what  the  New  York  papers  say  of  picture  now  playing  to  big 
success  at  the  New  York  Strand: 


Directed  by  Henry  King 

Adapted  by  Charles  E.  Whittaker  from  the  story  by 
George  W.  Ogden ; Photographed  by  Roy  Overbaugh 
Edited  by  Duncan  Mansfield ; Art  Director,  Charles 
O.  Seessel. 


scenes  that  tug  at  the  heartstrings  and  just 
enough  of  a let  up  in  bits  of  comedy  to 
relieve  the  tenseness  of  the  excellent  story. 
A decided  credit  to  all  concerned  in  its  mak- 
ing. There  have  been  very  few  pictures 
made  that  can  compare  with  it,  and  this 
should  go  over  to  one  of  the  biggest  hits  in 
the  history  of  the  screen.  No  one  who  ap- 
preciates real  drama,  a story  that  is  of  real 
life  and  acting  that  is  real  can  afford  to  miss 
seeing  this  feature  film.  It  cannot  be  recom- 
mended too  highly.  Richard  Barthelmess 
has  never  done  finer  acting.” — New  York 
Morning  Telegraph. 

“ Richard  Barthelmess  is  a young  actor 
from  whom  much  is  always  expected  on  the 
screen.  Yet  the  most  ardent  among  his  ad- 
mirers must  have  been  surprised  yesterday 
by  the  excellence  of  his  interpretation  of  the 
role  of  the  bondboy.  If  it  were  merely 
written  that  this  is  the  finest  work  Richard 
Barthelmess  has  ever  done  the  statement 
would  be  the  truth,  but  far  from  the  whole 
truth.  The  actor  revealed  unguessed  depths 
of  sincerity  and  understanding  and  an  abili- 
ty to  portray  emotion  that  was  astounding.” 
— New  York  Evening  Journal. 

“ That  excellent  alliance,  Richard  Barthel- 
mess, the  star,  and  Henry  King,  the  director, 
has  outdone  itself  with  the  production  of 
‘ The  Bond  Boy.’  It  cannot  be  told  as  ef- 
fectively as  Director  King  has  pictured  it, 
or  as  Barthelmess  acted  it.  These  two  know 
how  to  express  a thought  or  an  idea 
graphically  and  they  have  the  power  to  make 
a motion  picture  a vivid,  real  and  actually 
fascinating  thing.”  — New  York  Evening 
Telegram. 

“ Director  Henry  King  has  kept  one  more 
of  his  Southern  stories  on  a very  high  level 
and  Barthelmess  again  gives  a performance 
that  entitles  him  to  a place  among  the  screen 
stars  who  hold  the  altitude  record  for  lofty 
acting.” — New  York  Sun. 

“‘The  Bond  Boy’  is  another  ‘ Tol’able 
David.’  The  big  scene  comes  when  Joe 
makes  his  escape  from  prison  and  is  pursued 
by  villagers  and  bloodhounds.  If  you  don’t 
grip  your  seat  and  pray  for  the  success  of 
that  unhappy  youngster  you  are  a pretty 
hardened  sort  of  film  fan.” — New  York 
Evening  Globe. 

“ Richard  Barthelmess  is  stepping  gradu- 
ally upward  with  each  succeeding  picture. 
We  think  Barthelmess  in  ‘ The  Bond  Boy  ’ 
has  reached  heights  that  even  he  did  not 
dream  of.” — New  York  Evening  World. 


“ In  ‘ The  Bond  Boy  ’ Richard  Barthelmess 
again  enriches  the  screen.  One  indelible  im- 
pression that  stands  out  is  the  scene  show- 
ing young  Joe  Newbolt  wrongly  condemned 
to  death  for  murder,  watching  the  shadow 
of  the  rope  on  the  gallows  swinging  through 
the  moonlight  on  his  cell  wall  like  the 
pendulum  of  destiny.  It  is  a superb  natural 
effect  and  one  which  alone  could  justify  any 
picture  for  existing.  Henry  King,  the 
director,  could  rest  on  his  laurels  after  con- 
trolling this  scene.” — New  York  Herald. 

“ All  the  advantages  of  the  screen  are 
undeniably  attained  in  ‘ The  Bond  Boy.’.  The 
picture  has  everything  in  its  favor — Richard 
Barthelmess,  discriminate  direction,  emo- 
tional appeal  and  an  entire  lack  of  bromidic 
banality.” — New  York  American. 

“ Henry  King,  as  director,  has  made  many 
genuine  motion  pictures,  and  Richard 
Barthelmess,  as  the  poor  country  boy  who  is 
bound  out  to  an  old  skinflint  and  later  ac- 
cused of  his  murder,  is  true  to  his  part.” — 
New  York  Times. 

“ Richard  Barthelmess  scores  again.  ‘ The 
Bond  Boy  ’ is  without  question  one  of  the 
finest  motion  pictures  produced  in  many 
moons.  It  is  the  finest  kind  of  drama.  There 
are  touches  of  deep  pathos,  expertly  acted 


A swinging  noose  behind 
him!  Bloodhounds  bay- 
ing in  pursuit!  And  he 
on  his  knees  to  the  girl 
whose  honor  he  saved — 
asking  now  that  she 
save  him! 


RICHARD  BARTHELME/S 


in 


The  Bond  Boy 


// 


A 


FIRST  NATIONAL  ATTRACTION 


Motion  Pktojre  News 

The  Dollar  Sign 


A MAN  came  into  our  office  the  other  day  and 
put  the  reverse  English  on  most  every  motion 
picture  proposition  we  have  ever  listened  to. 

It  is  put  down  here  for  the  constructive  good  it 
may  do. 

vie  tH- 

This  gentleman  wants  to  take  a hand — in  a practi- 
cal, modest  way — in  motion  picture  production.  He 
has  been  making  quite  an  effort  to  do  so.  Just  now 
he  has  received  an  offer— from  the  field  of  work  in 
which  he  has  been  engaged  for  some  time — of  a two 
years’  contract  at  a thousand  dollars  a week.  He 
waves  aside  the  offer  and  wants  to  get  into  picture 
work  at  any  nominal  salary. 

* * * 

The  reader,  perhaps,  will  put  the  man  down  as 
agreeably  insane. 

Or  he  may  question  our  gullibility  as  to  the  man's 
earning  power. 

So  we  hasten  to  assert  that  he  is  an  artist  of  recog- 
nized genius  and  wide  reputation.  And,  in  the  sea- 
son of  his  work,  he  earns  fifteen  hundred  dollars  a 
week. 

* * 

We  have  no  doubt  that  his  determination  will  get 
him  into  production;  and  we  are  as  confident  that  he 
will  express  his  ability  successfully  in  pictures  as  does 
every  artist  who  feels  the  picture  urge  and  puts  other 

considerations  aside. 

. 

* * * 

The  incident  was  illuminating  to  us. 

* * * 

For  a matter  of  ten  years  our  daily  contact  has  been 
with  the  following  majority: 

Salaried  men  who  confidently  expected  of  this  field 
a wage  several  times  greater  than  they  were  earning 
elsewhere. 

Directors  who  talked  and  thought  in  salary  figures. 
Stars  and  would-be  stars  who  confidently  expected 
money,  money,  money — or  at  least  handsome  employ- 
ment and  fame  where  other  fields  of  expression  of- 
fered nothing. 


Men — often  highly  successful  in  other  industries — 
who  wanted  to  produce  pictures  simply  because,  in 
this  field  they  expected  dollars  to  flow  as  pennies  else- 
where are  fought  for. 

Authors — novelists,  short  story  writers,  playwrights 
who  came  with  a sneer  for  the  movie  but  with  a de- 
mand for  a return  for  their  wares  away  ahead  of  any- 
thing the  publisher  or  the  stage  can  pay. 

And  so  on — and  so  on. 

* * 

An  unending  procession  spurred  on  by  the  dollar 
urge. 

3?  % 

It  is  human  to  want  to  make  money;  and  in  most 
instances  it  is  laudable. 

The  dollar  lure  has  brought  a lot  of  bright  minds 
into  this  industry — minds  that  have  sent  it  whirling 
along. 

* * * 

But  there  is  this  to  be  said  of  any  industry:  the  lead- 
ers in  it  and  the  capable  workers  generally  are,  with- 
out fail,  men  who  work  for  the  love  of  the  game. 
Money  follows  their  effort;  it  doesn’t  lead  it.  That’s 
the  truest  thing  we  know  of. 

And,  more  to  the  point,  there  is  this  to  be  said  of 
the  peculiar  industry  we  are  engaged  in,  which  is  an 
art — industry  that  the  money  lure  does  not  make  good 
product. 

And  good  product  must  be  had: — or  we  perish. 

Put  the  dollar  sign  on  a studio  and  only  one  kind 
of  pictures  will  come  forth — imitations.  They  may 
be  costly,  they  may  be  perfect  imitations,  but  they  will 
be  imitations  nevertheless  of  the  work  of  some  fellow 
who  originated  the  successful  pattern  because  he 
wanted  to  express  himself  in  pictures. 

* ^ * 

The  public  is  mighty  hungry  today  for  the  work 
of  the  artist  who  puts  the  joy  of  expression  above 
salary — mighty  hungry. 


vol.  xxvi  OCTOBER  21,  1922  No.  17 


Z002 


Motion  Picture  News 


L 


ard  Barthelmess. 
young  actor  has 


ET  us  pay  tribute  to  Rich- 
This 
just 

about  distanced  the  field 
through  his  expressive  panto- 
mime. That  he  has  been  for- 
tunate in  having  stories  which 
were  rich  in  drama  and  char- 
acterization must  not  becloud 
the  issue  that  he  has  made 
these  same  stories  unusually 
appealing  through  his  capital 
interpretations.  Mr.  Barthel- 
mess is  not  a Griffith  discov- 
ery, although  it  took  D.  W.  to 
bring  out  his  latent  talent  in 

“ Broken  Blossoms.”  Under  Henry  King’s  direction  his  art 
has  been  developed  into  a perfect  representation  of  what  he 
portrays. 

Once  again  he  duplicates  his  superb  expression  so  notice- 
able in  “ Tol’able  David,”  in  his  newest  study,  “ The  Bond 
Boy.”  The  mute,  dumb  suffering  of  the  youth  bound  over 
to  a cruel  farmer — his  sensitive  face  denoting  black  despair 
as  he  awaits  his  execution,  the  manner  in  which  he  suggests 
nervous  apprehension  when  the  noose  swings  back  and  forth 
in  the  moonlight  suggesting  a pendulum  of  fate — thus,  Bar- 
thelmess makes  the  character  a living,  throbbing  thing. 
There  is  something  of  the  “ hurt  dog  ” look  in  the  actor’s 
countenance.  He  extracts  the  greatest  sympathy  and  leaves 
a memorable  impression.  And  he  accomplishes  his  work 
with  an  economy  of  effort. 

* * * 

EXHIBITORS  faced  by  the  censorship  problem  may  well 
study  the  methods  being  used  in  the  campaign  now  under 
way  in  Massachusetts,  where  a “ Committee  of  Massachusetts 
Citizens  Against  Censorship  ” has  been  formed.  This  body  is 
described  in  greater  detail  elsewhere  in  this  issue.  A particu- 
larly meritorious  feature  of  the  campaign  is  the  fact  that  it  ex- 
tends into  all  walks  of  life,  and  is  aimed  to  reach  every  politi- 
cal, religious  and  social  group.  Samples  of  the  literature  being 
distributed,  which  reached  the  office  of  Motion  Picture  News 
this  week,  are  attractive  in  appearance  and  carry  a powerful 
message  against  censorship  and  autocracy  of  every  sort.  Ridi- 
cule, the  most  powerful  weapon  in  campaigns  of  this  sort,  is 
also  used  to  good  advantage. 

• • • 

ALL  of  those  who  are  sticklers  for  realities  need  not  feel 
disappointed  over  “ The  Old  Homestead.”  The  older 
generation  has  tucked  Denman  Thompson’s  memorable  play 
away  in  its  heart  as  a tribute  to  sentiment.  Now  that  it  has 
found  its  way  to  the  screen,  we  must  give  credit  to  its  spon- 
sors for  retaining  its  vital  atmosphere  and  background — its 
plot  and  characterization.  Some  directors  would  have  at- 
tempted a modernization  of  the  play,  replacing  the  old-fash- 
ioned properties  with  up-to-date  conveniences.  But  James 
Cruze  has  kept  faith  with  the  original. 

Do  you  see  flivvers,  electrical  lights,  modern  costumes? 
You  do  not.  Instead,  the  period  of  the  late  eighties  and  early 
nineties  is  reproduced  in  every  detail.  The  limitations  of 
the  stage  give  way  to  the  broad  scope  of  the  camera.  The 
pastoral  shots,  the  snug  homestead,  the  scenes  of  New  York 
in  the  day  of  horse  cars — the  magnificent  wind  storm — these 
are  but  samples  of  life  of  decades  ago.  The  picture  isn’t  satu- 
rated with  sentiment.  True,  it  has  its  place.  But  Cruze  has 
had  much  ground  to  cover  and  he  has  worked  with  speed. 
Therefore  the  vital  parts  of  the  play  are  in  their  accustomed 
places  and  they’ve  all  been  enriched  by  a superb  interpre- 
tation. 

Those  spectators  who  might  be  skeptical  that  Uncle  Josh, 
Aunt  ’Tildy,  Reuben,  Ann,  Happy  Jack,  Lem,  Eph  Hol- 
brook, Ike  and  the  other  characters  would  not  be  reproduced 
with  a genuine  likeness  need  have  no  fear  on  that  score. 
Theodore  Roberts  actually  does  the  best,  most  varied  and 


PICTURES 

AND 

PEOPLE 


human  work  of  his  screen 
career.  He  is  Uncle  Josh  to 
the  life — patient,  religious, 

kindly,  generous — a soul  kin- 
dled with  humor.  Perhaps  the 
camera  has  not  been  kind  to 
the  false  beards  worn  by  Rob- 
erts and  Fawcett.  But  on  the 
other  hand  to  carry  out  a real 
similitude  would  have  meant 
weeks  or  months  of  prepara- 
tion when  their  services  were, 
in  all  likelihood,  demanded  in 
other  roles  featuring  smooth 
shaven  countenances.  Fritzi 
Ridgway,  as  the  orphan  Ann, 
gives  a performance  marked  by  the  utmost  feeling  and  under- 
standing. The  awakening  of  young  love  and  the  bitter  dis- 
illusionment are  expressed  in  unforgettable  scenes.  T.  Roy 
Barnes  as  Happy  Jack  is  a tramp  right  off  the  broad  high- 
way— an  easy-going,  good-natured  individual.  These  play- 
ers never  step  out  of  character.  All  of  them  are  correctly 
attired. 

Yes,  “ The  Old  Homestead  ” lives  again  with  all  its  senti- 
ment, its  kindly  humor,  its  rustic  romance  and  its  homespun 
humanities.  Truly,  a distinctive  achievement. 

* * * 

1 AMES  K.  YOUNG,  the  director  of  Guy  Bates  Post’s  first 
**  two  pictures,  “ The  Masquerader  ” and  “ Omar,  the  Tent- 
Maker,”  is  in  Neio  York  this  week  making  arrangements  for  a 
series  of  productions  which  he  is  to  make  on  his  return  to  the 
coast.  It  is  understood  that  his  mother  will  accompany  him  to 
the  coast  to  make  her  home  with  him. 


M1 


OTION  picture  production  is  coming  to  the  front  in 
South  America,  and  Argentina  is  beginning  to  lead  the 
way,  says  Trade  Commissioner  Brady  of  the  Department  of 
Commerce,  who  has  just  returned  to  Washington.  Accord- 
ing to  a New  York  World  dispatch,  the  Commissioner  goes 
on  record  in  stating  that  there  are  a dozen  established  pic- 
ture producers  in  Buenos  Ayres,  and  there  is  considerable 
enthusiasm  toward  building  up  a local  industry. 

During  the  last  year  play  production  has  been  on  a more 
business-like  basis  than  what  characterized  it  in  the  pre- 
ceding years.  It  has  passed  beyond  the  “ home  talent  ” 
stage.  Several  companies  are  making  efforts  to  train  actors. 
Of  late  real  Argentina  film  stars  are  being  featured.  Current 
events  films  are  produced  regularly  by  four  or  five  companies 
who  have  exhibiting  connections  with  picture  theatres  all 
over  the  republic. 

This  all  indicates  that  Pictures  and  Progress  go  hand  in 
hand.  Film — positive  and  negative — is  being  carried  to 
every  port  of  the  globe.  And  the  universal  language  which 
it  speaks  may  act  as  the  medium  which  will  eventually  ce- 
ment us  into  a real  League  of  Nations. 

* * * 

WELL ! Well ! ! Well ! ! ! Here ’s  ‘ ‘ Manslaughter, ’ ’ the 
Cecil  B.  DeMille  production,  carrying  on  for  a fourth 
week  in  the  Reisenfeld  theatres,  the  Rivoli  and  the  Rialto,  New 
York.  This  equals  the  record  of  continuous  showing  previ- 
ously held  jointly  by  “ The  Miracle  Man,”  “ Deception,”  and 
“ Blood  and  Sand.” 

* * * 

jrr  ATTERSON  R.  ROTH  ACKER,  who  has  been  in  Chi- 
cago  since  his  return  from  Europe,  is  in  New  York  this 

iveek. 

* # # 

JAMES  CRUZE  has  certainly  peeked  into  Yesterday’s 
Attic  and  carried  away  some  impressions  of  a bygone  day 
for  “ The  Old  Homestead.”  Remember  the  time  when  pap 
rode  the  high  wheel?  ’Member  the  time  when  your  aunt  or 
mother  wore  her  hair  in  bangs  and  laced  herself  tightly? 
’Member  the  lamp  in  the  sittin’  room  which  swung  down 


October  21,  1922 


2003 


from  the  ceiling?  ’Member  the  old 
keystone  shaped  gas  lamp  which 
lighted  the  village  street?  ’Mem- 
ber when  the  older  boys  wore 
short  cutaway  coats  with  the  two 
buttons  decorating  the  back? 
’Member  when  you  lolled  back  in 
comfort  in  a deep-sea  hack? 

These  properties  and  decora- 
tions of  an  ancient  vintage  spread 
a sentimental  flavor  over  the 
screen  version  of  Denman  Thomp- 
son’s celebrated  play.  The  older 
boys  and  girls,  we  cal’late,  will 
respond  to  these  scenes.  The 
years  will  fly  away.  Youth  and 
romance  will  be  theirs  for  an  hour. 
Their  children  will  likely  remark: 
“ Gee,  the  old  folks  had  a pretty 
good  time  after  all.” 

* * * 

IT  seems  to  be  an  exploded  fallacy 
that  a screen  author  can  think 
of  only  one  idea  at  a time.  Here  is 
Bernard  McConville  writing  with 
both  hands  and  dictating  “ Quincy 
Adams  Sawyer,”  “ Without  Com- 
promise,” “ Miss  Emmy  Lou,”  and 
“ The  Golden  God.” 


on  which  a miniature  Athens  was 
built,  to  serve  as  scenery.  An  or- 
chestra of  fifty  rendered  a musical 
accompaniment,  while  the  actors 
participating,  numbered  nearly  a 
thousand.  These  players  included 
practically  every  star  and  lead  of 
pictures.  Baby  Paggy  and  Jackie 
Coogan  were  the  only  children  fea- 
tured in  the  show.  Those  directly 
responsible  for  the  achievement 
were  Frederic  Sullivan,  the  pro- 
producer, William  Parke,  the  stage 
manager,  and  Thomas  Brierly,  the 
technical  director.  Art  is  not  so 
decadent  in  Hollywod  as  the  moral 
uplifters  and  the  screaming  head- 
lines of  the  yellow  journals  would 
have  us  believe. 


MACK  SENNETT  has  his 
Teddy,  bringing 


Will  H.  Hays  and  George  Eastman.  Photographed  during 
Mr.  Hays’  recent  visit  to  the  new  Eastman  theatre,  Rochester, 
N.  Y. 


RORK  leaves  for  Los  Angeles  on  Saturday. 

RICHARD  WALTON  TULLY  sailed  last  week  for 
Paris,  where  he  will  remain  long  enough  to  make  pre- 
liminary shots  for  his  forthcoming  production  of  “ Trilby, 
in  which  Guy  Bates  Post  will  play  the  part  of  Svengali.  Mr. 
Tully  also  intends  staging  “ The  Bird  of  Paradise  ” in  Paris. 
When  he  journeys  over  to  London  to  present  “ The  Mas- 
querader,” the  Londoners  will  have  occasion  to  see  one  of 
those  jolly  old  fogs  so  characteristic  of  the  city  on  the 
Thames. 

* * * 

PROMINENT  Hollywoodians  on  location  in  New  1 ork  ho- 

tels include  Doug  and  Mary,  Buster  Keaton,  Douglas  Ger- 
rard,  Allen  Dwan,  Tom  Geraghty,  Waldemar  Young,  Tom 
Meighan,  Rodolph  Valentino,  Pete  Smith,  Charles  Murray, 
Lawrence  Trimble,  Ward  Crane,  Lew  Cody,  Betty  Blythe, 
Leatrice  Joy,  Lila  Lee,  May  Collins,  Edwin  Carewe,  Jack  Dil- 
lon, Victor  Fleming,  Chester  Withey  and  James  Young. 

* # * 

JLfARRY  L.  REICHENBACK,  premier  press  agent,  has 

**  signed  with  Louis  B.  Mayer  to  handle  special  exploitation 

on  two  subjects  for  eight  weeks. 

* * * 

WHAT  wise  crack  did  your  little  one  spring?  Here’s  one 
on  Phil  Spitalny,  director  of  the  twenty-five  piece  or- 
chestra at  the  Allen  theatre,  Cleveland.  A little  girl  in  the 
audience  watched  the  orchestra  members  file  in  their  places. 
Everybody  ready.  Quiet.  Spotlight.  Enter  Phil.  Little 
girl’s  voice  heard  saying:  “ Papa,  why  do  they  keep  that  man, 

he  always  comes  in  late?  ” 

* * * 

Tj  RED  DESBERG,  of  the  Loew  Cleveland  organization,  is 
* a New  York  visitor. 

# * * 

IT  was  a gala  occasion  last  Saturday  night  when  more  than 
a thousand  spectators  witnessed  the  pageant-like  presenta- 
tion of  “A  Midsummer  Nights  Dream”  in  the  Hollywood 
Bowl.  The  pageant  was  for  the  benefit  of  the  Actors’  Fund 
and  presented  under  the  supervision  of  the  Directors’  Asso- 
ciation. The  open  air  stage,  with  one  hundred  and  twenty 
foot  proscenium,  enabled  the  use  of  hills  in  the  background, 


dog, 
in  the 

“ jack.”  Every  time  the  great 
Dane  is  loaned  to  other  producers, 
Mack  charges  two  hundred  and  fifty 
dollars  a week  for  his  services.  If 
the  size  of  an  animal  counts  for  any- 
thing Ringling  should  reap  a for- 
tune when  he  permits  one  of  his  ele- 
phants to  sign  on  the  dotted  line. 


H. 


THE  little  ebony  asterisk  which  keeps  a picture  from 
harm  has  been  awarded  by  the  National  Board  of  Re- 
view to  the  Paramount  attractions,  “ Clarence,”  starring 
Wallace  Reid,  and  “To  Have  and  To  Hold,”  starring  Bert 
Lytell  and  Betty  Compson.  If  “ Clarence  ” lives  up  to  its 
merit  in  the  stage  version  it  should  prove  a knock-out. 

# # # 

THE  literary  plum  of  the  year  has  been  grabbed  by  June 
Mathis.  Which  is  to  say  that  the  adaptor  of  “ The  Four 
Horsemen,”  and  “ Blood  and  Sand,”  has  been  chosen  to  whip 
“ Ben  Hur  ” into  shape  for  Goldwyn.  We  rise  to  remark 
that  these  are  good  sized  plums.  Miss  Mathis  has  prepared  a 
palatable  recipe  from  two  of  them,  dishes  easily  digested  by 
everyone. 

*.V. 

w vf 

H.  BUXBAUM,  of  Famous  Players,  is  the  recipient  of 
a bronze  medal  given  to  him  by  the  United  States 
Shipping  Board — Emergency  Fleet  Corporation,  in  recogni- 
tion of  his  services  to  the  country  during  the  Great  War. 
During  the  war,  Mr.  Buxbaum  was  directly  under  the  super- 
vision of  the  Secretaries  of  the  Army  and  Navy. 

# # 

LjOLLYWOOD  went  righ  down  to  the  train  and  registered 
keen  excitement  upon  Pola  Negri’s  arrival.  This  looks 
like  a sincere  tribute  to  an  actress  and  her  art. 


THE  long  awaited  new  title  for  the  Fox  picture,  “ A Little 
Child  Shall  Lead  Them,”  which  has  kept  screengoers 
on  the  qui  vive  because  of  the  prize  plum  of  a thousand  dol- 
lars to  the  lucky  winner,  has  been  announced.  The  judges 
after  wading  through  a mountainous  collection  of  letters 
found  one  which  made  them  stop  and  pause.  They  looked 
at  it,  marked  it  as  Exhibit  A,  tucked  it  away  for  safe  keeping 
and  finally  returned  to  it  for  their  final  selection.  The  title 
is  “ Who  Are  My  Parents?  ” The  name  of  the  lucky  winner 
has  not  been  announced. 


JT  has  taken  years  to  bring  Bebe  Daniels  and  Lewis  Stone  to- 
gether  in  a picture.  Back  in  1912  Miss  Daniels  played  the 
role  of  “ Little  Hal  ” with  Stone  in  “ The  Squaw  Man.” 


2004 


Motion  Picture  News 


Skouras  and  Paramount  in  Merger 

Grand  Central  and  Missouri  Houses, 

St.  Louis,  to  Consolidate  Under  Plan 


NEGOTIATIONS  have  been  practically 
completed  between  Famous  Players- 
Lasky  Corporation  and  the  Skouras 
Brothers  of  St.  Louis  for  the  consolidation  of 
the  New  Grand  Central  and  Missouri  theatres 
in  that  city.  Under  the  new  arrangement  the 
Missouri  theatre  will  come  under  the  Skouras 
banner.  The  New  Grand  Central  has  been 
heretofore  a Skouras  house.  The  merger  will 
make  the  two  theatres  permanent  homes  for 
the  Paramount  product,  though,  according  to 
announcements  made  from  the  Famous  Play- 
ers-Lasky  headquarters  in  New  York  and 
sources  in  St.  Louis,  pictures  other  than  those 
of  the  Paramount  brand  will  also  be  shown. 

To  carry  out  the  provisions  of  the  merger 
a new  company  will  be  formed,  to  be  known 
as  the  Missouri-Grand  Central  Corporation, 
the  stock  of  which  will  be  equally  divided  be- 
tween Skouras  Bros,  and  the  Famous  Players- 
Lasky  Corporation.  The  house  management 
of  the  two  theatres  will  be  exclusively  in  the 
hands  of  Skouras  Bros.  In  the  general  man- 
agement of  the  combined  properties,  Herschel 
Stuart  will  be  the  representative  of  the 
Famous  Players-Lasky  Corporation. 

The  new  company  will  have  six  directors, 
three  representing  Skouras  Bros,  and  three 
representing  the  Famous  Players-Lasky  Cor- 
poration. Those  who  will  serve  for  the  first 
year  are  S.  R.  Kent,  Spyros  Skouras,  Charles 
Skouras,  Harold  B.  Franklin,  Arthur  Stick- 
nev  and  Ralph  C.  LiBeau. 

According  to  word  from  St.  Louis  concern- 
ing the  business  arrangements,  from  the  gross 
receipts  would  be  taken  $86,000  to  be  paid  the 
Famous  Players-Lasky  for  the  use  of  the 
Missouri  and  $68,000  for  Skouras  Brothers 
for  rent  on  the  New  Grand  Central.  After 
other  expenses  had  been  paid,  the  profits  of 
the  two  houses  would  be  split  fifty-fifty. 

Arrangements  have  also  been  made  for  the 
showing  of  Paramount  Pictures  in  other  of 
the  Skouras  theatres.  In  the  operation  of 
these  theatres,  however,  the  Famous  Players- 
Lasky  Corporation  will  not  be  interested. 

The  Missouri  theatre  is  one  of  the  finest 


$250,000  Fire  in  S.  F. 
Exchange  Row 

ONE  person  was  killed  and  twenty 
were  injured  by  fire  and  explosions 
in  Film  Exchange  row  in  San  Fran- 
cisco the  night  of  October  4.  Many 
thousands  of  dollars  of  films  were  des- 
troyed and  many  lives  imperilled  by  flying 
debris  which  scattered  over  the  streets 
when  the  shock  from  the  explosions  oc- 
curred. It  is  estimated  the  total  loss  may 
reach  $250,000. 

The  cause  of  the  conflagration  is  be- 
lieved to  be  the  explosion  of  chemicals  in 
the  building  of  the  Independent  Film 
Corporation,  according  to  the  police,  al- 
though A.  M.  Bowles  of  the  Tivoli  Thea- 
tre said  he  saw  the  fire  burst  from  a soft 
drink  place. 

The  fire  and  explosions  destroyed  or 
damaged  the  Independent  Film  Ex- 
change, The  St.  John  Cooperative  Film 
Exchange,  The  Alta  Studio,  slide  manu- 
facturers; American  Photo  Player  Com- 
pany, dealers  in  musical  instruments; 
Sherman  Clay  & Co.,  organ  department; 
Western  Theatrical  Supply  Company, 
Clunie  Film  Exchange,  J.  M.  Daniels 
Slide  Company  and  the  Western  Poster 
Company. 


picture  houses  in  the  country  and  seats  4,100 
people.  The  Grand  Central  seats  1,800.  Both 
are  splendidly  located  along  the  principal 
thoroughfare  of  St.  Louis. 

Spyros  Skouras  and  his  brothers,  Charlie 
and  George,  have  had  a wonderful  career, 
rising  to  their  present  position  of  prominence 
in  St.  Louis’  theatrical  affairs  from  lowly 
beginnings. 

Today  Skouras  Brothers  Enterprises  own  the 
New  Grand  Central,  Lyric,  West  End  Lyric 
and  Lyric  Skydome.  Spyros  also  heads  the 
St.  Louis  Amusement  Company,  which 
operates  Arsenal,  Shaw,  Pageant,  Pershing, 
Shenandoah,  Juniata,  Novelty,  New  Lindell, 
Grand-Florissant,  Lowell,  Arco,  Manchester, 
Lafayette  and  Gravois,  Russell  Airdome, 
Grand-Florissant  Airdome,  Crystal  Airdome, 
Shenandoah  Airdome.  He  is  also  interested 
in  the  Capitol  theatre,  owned  by  the  Buena 
Amusement  & Investment  Company,  and 
holds  the  lease  on  the  Empress  theatre,  Olive 
street,  near  Grand  boulevard. 

The  recent  announcement  from  New  York 
that  William  Goldman,  managing  director  of 
the  Missouri,  had  been  promoted  to  assistant 
general  manager  of  the  theatre  department  of 
Famous  Players-Lasky  has  been  regarded  as 
a step  in  the  consummation  of  the  deal  with 
the  Skouras  Brothers. 

The  Famous  Players  Missouri  Corporation 
in  March,  1920,  took  over  the  Goldman,  Kop- 
lar,  Hamburg  and  Greater  Amusement  Com- 
pany houses,  eighteen  in  all,  and  Goldman  was 
made  managing  director.  The  company 
opened  the  Delmonte  in  September,  1920;  the 
Missouri  in  November,  1920,  and  the  Criterion, 
Broady  neqr  Olive,  that  winter.  Last  year, 
however,  it  changed  its  policy  and  sold  the 
neighborhood  houses,  fourteen,  to  the  City 
Wide  Amusement  Company,  since  consolidated 
with  the  St.  Louis  Amusement  Company.  In 
June,  2,700  shares  in  the  Missouri  corpora- 
tion held  by  St.  Louisians  were  purchased  by 
Famous  Players-Lasky  for  $100  a share. 


Motion  Pictures  Are  Trade 
Stimulator 

Motion  pictures  as  a trade  stimulator  with 
foreign  countries  are  now  being  used  exten- 
sively with  the  aid  of  the  United  States  Gov- 
ernment. Two  government  bureaus,  the 
Bureau  of  Mines  and  the  Bureau  of  Foreign 
and  Domestic  Commerce,  have  joined  forces 
and  are  cooperating  with  American  manufac- 
turers in  this  respect. 

The  film  is  being  made  to  act  as  a silent 
salesman  for  our  product,  according  to  an  arti- 
cle by  Morton  F.  Leopold,  engineer  in  charge 
of  motion  pictures  for  the  Bureau  of  Foreign 
and  Domestic  Commerce,  in  the  magazine, 
“ American  Industries.” 


Atlanta  Rialto  Names 
New  Manager 

W.  R.  Bedell  of  the  Exploitation  Depart- 
ment, Southern  Enterprises,  Inc.,  Atlanta,  has 
been  appointed  Manager  of  the  Atlanta  Rialto 
Theatre,  replacing  Mr.  Gersdorff,  who  has 
joined  the  Goldwvn  exploitation  forces. 

J.  Wright  Brown  has  been  promoted  to  the 
Exploitation  Department  in  the  Home  Office, 
replacing  Mr.  Bedell. 


Pennsylvania  Censor  Board 
Said  Unaccommodating 

WASHINGTON,  D.  C.,  film  execu- 
tives are  contrasting  the  emi- 
nently fair  and  efficient  attitude 
of  the  Maryland  and  Virginia  censor 
boards  with  the  unaccommodating  atti- 
tude of  the  one-man  Pennsylvania  cen- 
sorship. Pennsylvania  has  much  red  tape 
about  the  filing  of  news-reels  accom- 
panied by  the  certified  check  for  the  full 
amount  of  the  censorship  fee,  and  the 
amount  of  return  delivery  charges. 

A Washington  news-reel  producer  is 
up  against  a case  of  this  kind.  Two  re- 
leases in  the  hands  of  the  Harrisburg 
board  have  caused  serious  delay,  holding 
up  play  date  contracts  with  exhibitors 
for  over  a week  at  the  date  of  writing, 
Oct.  5.  This  producer  is  his  own  dis- 
tributor, and  his  product  circulates  from 
New  Jersey  to  Texas.  He  says  this  sort 
of  delay  applies  to  all  news-reels  shown 
in  Pennsylvania. 

When  the  certified  check  payable  to 
the  censor  board  instead  of  the  State 
Treasurer  was  delayed  in  the  mails,  the 
censor  would  not  pass  nor  reject  the 
film,  but  referred  to  petty  technicalities 
of  the  law  creating  his  office,  and  sent 
back  the  film  which  was  later  returned  to 
him  at  Harrisburg.  A money  order,  an- 
other certified  check,  and  currency  were 
successively  rejected  and  returned.  So 
far  as  the  Washington  man  knows  his 
product  has  never  been  looked  at,  while 
legal  tender  has  been  refused,  the  censor 
quibbling  meanwhile  over  the  certified 
check  required  by  their  censor  office 
rules. 


“Seeing  It  Through  ” Contest 
Winners  Announced 

The  “ Seeing  It  Through  ” contest  inaugu- 
rated by  Motion  Picture  News  during  the 
recent  depression  of  the  industry,  in  which 
cash  prizes  of  $100  (first),  $50  (second)  and 
ten  third  prizes  of  $5.00  each  were  offered  to 
exhibitors  for  the  best  articles  on  how  to 
weather  the  storm,  has  been  decided  and  the 
following  have  been  awarded  prizes: 

First  Prize,  $100.00 — E.  J.  Herslip,  Lyric 
theatre,  Brownwood,  Texas. 

Second  Prize — Ralph  Lieber,  Circle  theatre. 
Indianapolis,  Ind. 

Third  Prizes — 

Fred  C.  Hinds,  Cresco  theatre,  Creseo,  Ind. 

Peter  Bvlsma,  Victoria  theatre,  Napoleon, 
La. 

E.  L.  Byers,  Lyric  theatre,  Terrell,  Texas. 

A.  H.  Dearinger  and  Sons,  American  the- 
atre, Carthage,  111. 

Arthur  E.  Weld,  Strand  theatre,  Waterloo, 
Iowa. 

Reese  B.  Harrington,  Opera  House,  Har- 
rington, Del. 

Bruce  Fowler,  Elmwood  theatre,  Buffalo, 
N.  Y. 

Phil  Gerslof,  Arcade  theatre,  Jackson- 
ville, Fla. 

George  C.  Schade,  Scliade  theatre,  San- 
dusky, Ohio. 

Barnet  Zuckerman,  Nostrand  theatre, 
Brooklyn,  N.  Y. 

Motion  Picture  News  expresses  its  thanks 
for  the  articles,  and  extends  congratulations 
to  the  winners. 

The  series  was  of  great  interest  to  the  trade 
and  an  inspiration  to  many  exhibitors  who 
found  running  a theatre  at  a profit  a difficult 
task. 


2005 


October  21,  1922 

^^ffliiininiitiiiiniiiniMiiiminminHiniiiniiHinimmnHiiHiuiMniiinimiiiiiiiiiimiiniiiii^iiuiiiiniiiiiMiiniRiniifflii!iiiiiitiiiiiniiiiiiMiiiiNuiiiiMiiiiiuiiimmHimimiiiiiiiiiiiHiiiiiiiiiiii:iiiniii!iiiMiiiiiiiiii;iiiiii!iiiiiMnu  iiiiiiiiiiiiSiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiuiiiiiiiiiiiiiiiiiiiiiiNiiiiNiiiiiiiiiiiiiiiiiipiiiiiiiiiiiiiiiiniiuiiiiiiiiiiiiiiiiinii^ 

j Laemmle  Talks  On  European  Conditions  ] 

| By  CHESTER  J.  SMITH  | 

iTaiiimmnnniWWi^^  « .in^ui^uiii.aniin^ i^n'uZi. 


CARL  LAEMMLE,  president  of  the 
Universal  Film  Manufacturing  Com- 
pany, just  back  from  a trip  to  Europe 
where  he  went  to  investigate  conditions  in 
creneral,  has  no  fear  of  an  immediate  menace 
to  the  industry  in  the  United  States  from  any 
European  source.  At  the  same  time  he  is 
not  willing  to  admit  the  impossibility  of  such 
a menace  some  time  in  the  distant  future. 
In  England  he  found  the  greatest  possibility 
of  producing  films  that  will  go  in  this 
country. 

At  present  in  Europe  they  are  doing  every- 
thing possible  to  imitate  American  pictures, 
according  to  Mr.  Laemmle.  The  imitation  is 
still  a long  way  from  the  original.  The  ulti- 
mate success,  according  to  Mr.  Laemmle,  lies 
in  the  ability  of  the  actor  and  actress  to  so 
perfect  the  imitation  of  the  American  actor 
and  actress  on  the  screen  as  to  make  it 
undiscernable  to  the  naked  eye  of  the  Amer- 
ican audience.  That’s  how  remote  the  menace 
is  from  that  quarter. 

“ The  English  are  trying  in  every  way  to 
mimic  us,  and  are  having  more  success  at  it 
than  any  country  in  Europe,”  said  Mr. 
Laemmle.  “ It  is  customary  over  there  for 
the  young  men  to  wear  moustaches  or  small 
beard.  Not  only  is  the  English  actor  appear- 
ing clean  shaven,  but  he  is  affecting  the 
American  style  of  clothing  and  carriage.  He 
is  not  doing  the  latter  with  marked  success, 
but  he  is  trying.  They  just  naturally  do  not 
carry  themselves  or  wear  their  clothes  as  the 
American  does. 

“ I do  not  think  an  English  cast  will  be  able 
to  make  pictures,  for  some  time  that  will  suc- 
cessfully compete  in  this  country  against 
American  made  pictures. 

“ If  the  time  comes  when  any  of  these  for- 
eign countries  can  produce  a modern  story 
as  it  is  produced  in  America,  then  it  will  be 
time  to  worry.  In  fact,  at  that  time  ^it  will 
be  a case  of  run  for  cover,  for  we  cannot 
begin  to  produce  pictures  here  to  compete 
with  costs  of  production  there. 

“ As  an  indication  of  their  production  costs 
as  compared  to  ours,  stars  in  Europe  get  sal- 
aries of  about  one-tentli  of  -what  we  pay  our 
stars.  At  one  plant  in  Europe,  I do  not  care 
to  say  in  what  country,  the  president  told  me 
they  were  paying  studio  laborers  thirty  cents 
a day  and  that  the  men  were  glad  to  get  it. 
For  the  same  labor  in  this  country  we  pay 
from  six  to  eight  dollars  a day. 

“ In  Germany  they  can  make  a production 
for  $20,000  that  we  could  not  duplicate  here 
for  $100,000.  We  could  not  produce  for  the 
same  costs  there,  of  course,  because  of  the 
salaries  we  pay  our  stars  and  the  costs  of 
getting  them  there  and  maintaining  them  while 
there.  That  would  more  than  offset  other 
reduced  expenses.” 

According  to  Mr.  Laemmle,  Germany  is 
going  along  at  a great  rate  of  speed  in  the 
matter  of  production  and  is  doing  its  best 
to  produce  pictures  that  will  appeal  to  the 
American  market.  Realizing  that  its  modern 
pictures  are  not  salable  here,  the  German  pro- 
ducer is  turning  his  attention  to  costume  plays 
in  the  hope  that  he  might  popularize  them 
with  the  American  people. 

“ I tried  for  three  weeks  in  both  Berlin  and 


Municipal  Amusement  Tax 
at  Moose  Jaw  Quashed 

THE  amusement  tax  by-law  in  force 
in  the  City  of  Moose  Jaw,  Sas- 
katchewan, has  been  declared  in- 
valid and  was  quashed  in  a highly  impor- 
tant decision  handed  down  by  Justice 
Ousley  in  the  court  at  Moose  Jaw  on 
Oct.  3 in  an  application  by  Walter 
Clarke,  a local  exhibitor,  to  have  the 
civic  legislation  declared  ultra  vires.  In 
giving  his  decision,  his  Honor  gave  the 
municipality  the  right  to  appeal. 

The  case  arose  out  of  the  action  of  the 
City  of  Moose  Jaw  in  providing  a scheme 
for  a tax  on  tickets  of  admission  to  thea- 
tres, this  tax  practically  duplicating  the 
amusement  tax  which  is  collected  by  the 
Province  of  Saskatchewan.  Justice  Ous- 
ley, in  his  decision,  declared  that  the 
civic  tax  was  invalid  because  the  munici- 
pality sought  thereby  to  secure  revenue 
by  means  of  indirect  taxation  upon  the 
people.  In  his  opinion,  the  statute  under 
which  the  city  claimed  to  pass  the  by-law 
is  also  ultra  vires.  The  Province  did  not 
have  power  to  delegate  to  the  city  the 
right  to  impose  an  amusement  tax 
through  theatres.  The  tax  should  only 
be  a Provincial  tax. 

The  decision  is  highly  important  inas- 
much as  it  affects  the  other  cities  in  the 
province  which  had  decided  to  collect  an 
amusement  tax  or  were  contemplating 
doing  so.  The  ruling  stands  as  a com- 
plete victory  for  the  exhibitors  in  the 
Province  of  Saskatchewan.  There  is  no 
intimation  that  the  City  of  Moose  Jaw 
will  appeal  the  case. 


Vienna  to  make  a picture,”  said  Mr.  Laemmle, 
“ but  found  it  impossible  to  get  either  a 
studio  or  a (last.  Every  studio  is  working  to 
capacity  and  there  are  no  actors  or  actresses 
available  at  the  present  time. 

“ While  over  there  I heard  of  probably  fif- 
teen big  spectacular  costume  productions 
which  the  Germans  have  made  in  the  hope  of 
disposing  of  in  America,  but  I donbt  if  more 
than  two  or  three  of  them  at  the  outside  will 
lever  be  see  nhere.” 

Excessive  tax  conditions  in  Eui’ope  were 
reiterated  by  Mr.  Laemmle,  who  declared  that 
the  tax  was  by  no  means  popular  with  either 
exhibitors  or  the  theatre  going  public. 

“ The  French  tax  is  almost  prohibitive  for 
for  us  to  compete  with  any  other  country,” 
continued  Mr.  Laemmle.  “ The  French,  of 
course,  favor  their  own  pictures,  but  their 
export  business  is  not  big  enough  for  them 
to  produce  even  enough  to  supply  their  own 
demand.  Under  these  conditions  there  is  no 
money  in  the  production  end  of  the  game 
there.  They  like  our  pictures  in  France,  as 
they  do  in  every  country  in  Europe,  but  we 
must  think  twice,  of  course,  before  sending 
our  pictures  over  there,  because  of  the  exces- 
sive tax.  The  French  make  good  pictures  for 
their  own  people,  but  not  until  they  learn  to 
please  Americans  will  they  have  achieved  much 
in  the  industry. 

“ Because  of  the  scarcity  of  pictures  in 
France  there  has  been  a falling  off  in  business. 
Good  American  pictures  that  are  being  shown 
go  from  the  first  run  houses  down  to  the  little 


fellows  and  then  are  brought  back  again  to 
the  first  runs. 

“ European  producers,  I believe,  do  not  feel 
that  they  are  being  discriminated  against  by 
the  United  States.  I think  they  have  come 
to  a realization  of  the  fact  that  while  their 
stories  please  their  own  people  they  are  not 
suitable  for  the  American  moving  picture 
house  patron.  They  know  we  have  bought 
their  pictures  whenever  we  thought  they  had 
a good  market  value  here,  and  consequently 
they  know  we  are  not  refusing  to  buy  from 
them  because  we  fear  their  competition.  If 
they  had  thai  thought  they  would  not  now  be 
trying  so  hard  to  please  us  in  their  produc- 
tions. 

“ Everywhere  I went  the  American  picture 
was  well  patronized.  Of  course  Universal  was 
the  earliest  company  organized  there,  and  our 
pictures  are  naturally  popular  because  the 
people  know  our  product.  But  both  Para- 
mount and  Fox  are  doing  a nice  business  in 
England  as  well  as  on  the  Continent. 

“ ‘ Foolish  Wives  ’ made  one  of  the  big  hits 
of  the  London  season.  It  is  now  playing  at 
the  Oxford  theatre,  one  of  the  largest  and  the 
highest  class  of  the  legitimate  houses.  We 
played  to  a $2  top  and  the  prices  ranged  from 
that  down  to  50  cents  to  the  gallery  seats. 
We  are  playing  to  capacity  business. 

“ Just  how  nearly  impossible  it  is  to  pro- 
duce pictures  in  America  for  distribution  in 
Germany  may  be  judged  when  I tell  you  that 
the  admission  price  for  the  first  run  German 
houses  is  100  marks.  That  in  American  money 
is  equivalent  to  about  six  cents.  If  we  could 
pay  for  our  productions  in  marks  we  might 
put  the  product  on  a money  making  basis  in 
Germany,  but  under  such  conditions  as  these 
it  is  practically  an  impossibility. 

“ These  first  run  houses  are  no  larger  than 
ours  in  the  way  of  seating  capacity.  The 
average  capacity,  I should  say,  was  about 
1,200.  Why,  in  some  of  the  smaller  houses 
the  admission  price  is  fifteen  marks,  or  about 
one  cqnt  in  American  money. 

“ The  trouble  with  the  exhibitors  on  the 
other  side  is  that  they  are  not  sufficiently  pro- 
gressive. 1 should  say  that  the  average  theatre 
in  Europe  is  about  ten  years  behind  the  times 
as  compared  with  theatres  in  the  United 
States.  They  don’t  use  our  exploitation 
methods  over  there.  In  fact,  they  do  very 
little  i nthe  way  of  exploitation.  What  usually 
is  done  is  to  run  a little  notice  in  the  news- 
papers to  the  effect  that  such  and  such  a pic- 
ture is  coming  to  such  and  such  a house  next 
week,  and  let  it  go  at  that.  England  is  quite 
an  exception  in  this  respect. 

“ Italy,  once  among  the  producing  centers 
of  the  world,  is  now  very  quiet  in  the  way  of 
production.  Ten  or  twelve  years  ago  it  was 
right  up  with  the  leaders,  and  now  it  gets 
about  60  per  cent  of  its  pictures  from  the 
United  States.  It  also  imports  from  France 
and  Germany.” 

Next  year  Mr.  Laemmle  proposes  to  pro- 
duce a modern  picture,  or  several  of  them,  in 
England  with  an  American  and  English  com- 
pany. Until  that  time  Mr.  Laemmle,  like 
others  of  the  leaders  in  picture  production  in 
this  country,  is  not  going  to  lose  any  sleep 
over  foreign  competition. 


A State-Righter’ s Principles  of  Succe.i 

Sidney  Lust  Offers  Constructive  Suggestions 
for  Independent  Exchangemen 


THE  state-rights  field  has  been  a fertile 
topic  for  film  men  to  indulge  in  when 
beset  by  a trade-press  representative, 
bent  upon  an  interview.  Not  even  the  much 
celebrated  “ infancy  of  the  motion  picture  in- 
dustry " has  been  half  as  prolific  as  the  well- 
known  state-rights  market.  The  state-righter 
and  his  domain  have  been  digested,  analyzed, 
and  diagnosed  into  utter  barrenness,  until 
there  is  about  as  much  chance  of  finding  some- 
thing novel  in  a discussion  of  the  state-rights 
field  as  there  is  of  locating  a bona  fide  kick 
in  a Volsteadian  cocktail. 

However,  Sidney  Lust  of  Washington  has 
knocked  that  tradition  into  a semblance  of  last 
year’s  panama.  Sidney  has  actually  tackled 
the  state-rights  problem  and  threshed  some 
new  ideas,  not  heretofore  seen  in  print,  out 
of  that  much  battered  subject.  This  rather 
unusual  feat  took  place  during  a recent  inter- 
view with  a representative  of  the  News.  Of 
course,  Sidney,  being  just  ordinarily  human, 
could  not  forego  a word  or  two  on  the  domi- 
nating evil  of  the  state-rights  field;  but  aside 
from  that  single  weakness  he  offered  some 
constructive  bits  of  wisdom  on  the  successful 
operation  of  a state-rights  exchange. 

First,  be  it  known  that  Mr.  Lust  is  a film 
veteran  both  as  to  time  and  diversity  of  activi- 
ties. Recognized  in  his  own  particular  terri- 
tory as  a progressive  theatre  owner,  he  has 
also  achieved  the  reputation  of  being  a shrewd 
state-rights  buyer.  The  carnage  among  the 
state-righters  has  been  unusually  heavy  dur- 
ing the  past  year,  but  Sidney  still  survives 
the  fray  without  even  a scratch.  With  these 
credentials  of  experience  and  accomplish- 
ments properly  registered,  Mr.  Lust  proceeds 
to  grapple  with  the  state-rights  problem  about 
as  follows: 

To  begin  with  the  dominating  evil:  The 

“ sharpshooting  ” producer,  who  oversells  his 
product  to  the  state-rights  buyer  after  the 
aforementioned  product  has  been  rejected  by 
the  national  distributor;  the  selfsame  pro- 
ducer. who  is  long  on  promises  of  cooperation 
but  short,  in  fact  entirely  absent,  on  action. 
There  you  have  the  evil  genius  of  the  state- 
rights  field,  says  Mr.  Lust. 

But  he  doesn’t  oblige  the  ‘‘sharpshooting  ” 
producer  to  bear  all  the  responsibility  for 
past  failures  among  the  state-rights'  fra- 
ternity. He  saj's  the  buyers  themselves  are 
largely  to  blame  by  their  lack  of  plain, 
common  horse  sense.  Their  failure  to  insist 
on  a contract  with  the  producer  that  shall 
entail  his  sharing  present  and  future  adver- 
tising, and  their  assent  to  a purchase  price 
beyond  that  guaranteed  by  the  market  from 
which  they  must  in  turn  derive  their  profit — 
these  considerations,  too,  explain  why  so  many 
state-righters  have  gone  under. 

Briefly,  here’s  Mr.  Lust’s  state-rights  code: 
(1)  Know  the  first-runs  in  the  territory 
available  for  independent  product;  know,  too, 
those  houses  not  tied  up  with  regularly  con- 
tracted service. 

(2)  Key  city  bookings  should  realize  two- 
thirds  of  their  gross  to  finance  the  picture 
expense;  the  small  bookings  should  provide 
for  the  exchange  overhead  and  show  a margin 
of  profit. 

13)  The  exchange  man  should  be  governed 
by  the  foregoing  as  to  the  purchase  price  he 
shall  pay  for  product. 


Julian  Replaces  Stroheim 
on  “Merry-Go-Round” 

A WIRE  from  the  coast  this  week 
stated  that  Rupert  Julian  had  been 
assigned  by  Universal  to  complete 
" Merry-Go-Round,”  the  Viennese  story 
which  Von  Stroheim  had  under  produc- 
tion, that  company  having  severed  rela- 
tions with  Stroheim. 

Irving  Thalberg,  production  manager  at 
Universal  City,  declined  to  make  any 
statement  other  than  that  “ Merry-Go- 
Round,”  which  is  about  one-third  com- 
pleted to  date,  has  cost  less  than  the 
same  proportionate  part  of  “ Foolish 
Wives.” 

Julian  had  assembled  a cast  and  was 
about  to  begin  work  on  “ Flesh,”  from  an 
original  story  by  himself.  This  has  been 
postponed. 

No  information  on  either  of  these 
moves  has  been  received  at  the  home 
office  of  Universal  in  New  York. 


(4)  In  the  contract  guard  against  the 
omission  of  the  words  “ exclusive  rights.” 

(5)  Watch  the  agreement  to  see  to  it  that 
the  contract  covers  more  than  merely  “ the 
right  including  one  print.” 

(6)  A state-rights  buyer  is  entitled  to  five- 
year  franchise.  Three  years  is  ordinarily  not 
enough  to  enable  an  exchange  man  to  get  his 
money  out  of  a territory  before  the  territorial 
rights  are  up. 

that  is  the  Lust  state-rights  code,  suc- 
cinctly stated.  Lest  much  of  its  force  be  lost 
in  the  brevity,  Mr.  Lust’s  remarks  in  full  are 
quoted  as  follows: 

“ To  my  mind  the  great  drawback  in  our 
business  is  the  sharpshooting  methods  em- 
ployed by  many  film  producers,  who  make 
film  or  series  ot  film  product,  at  the  present 
time.  Before  their  product  is  offered  to  the 
independent  exchange  it  is  peddled  to  a 
releasing  company.  If  they  can’t  sew  up 
the  releasing  corporation  they  then  concentrate 
on  the  independent  states-right  man.  What 
is  the  result?  They  come  into  the  territory 
and  find  out  what  fellow  or  fellows  have  the 
sucker  money.  Finding  him,  they  pat  him  on 
the  back,  tell  him  how  good  an  exchange  man 
he  is,  selling  the  idea  to  him  that  he  can  make 
thousands  of  dollars  with  the  film  dangled 
before  him.  Of  course  they  feed  him  the  "line 
about  the  expensive  publicity  and  exploitation 
they  are-  backing  the  picture  with.  Over- 
selling him,  they  get  a good,  fat  deposit,  and 
when  they  have  shipped  his  film.  C.  0.  D.,  Mr. 
States  Right  Man  lifts  it,  anticipating  a won- 
derful price  from  the  exhibitor.  In  the 
meantime  there  are  no  big  ads  in  the  trade 
papers  or  no  exploitation  of  any  account. 
Consequently  the  film  man  can  realize  no  big 
price.  Next  in  order,  after  a couple  more 
bad  ‘ buys  ’ have  cleaned  him,  he  goes  out 
of  business. 

“ The  exchange  man  must  know  thoroughly 
conditions  in  the  territory.  Knowledge  of 
first  runs  available  for  the  independent  prod- 
uct must  be  his  stock  in  trade.  Likewise  he 
must  know  any  other  theatres  that  are  not 
tied  up  with  Paramount  service,  First  National 
service,  etc.  He  must  have  this  survey  in 
mind  so  that  he  can  at  least  figure  on  getting 


a fairly  good  run  out  of  the  key  citie-ai 
then  being  able  to  book  them  into  the  b 
towns.  It  is  axiomatic  that  the  key  cities  ,n 
be  played  first  in  the  territory.  Keyit  - 
bookings  should  realize  at  least  two-thrri  .1 
their  gross,  just  to  finance  the  picture' « 
pense;  while  the  small  bookings  should  ) 
care  of  exchange  overhead  and  show  a m ■ 
of  profit,  as  otherwise  the  independent 
not  make  any  money.  According  to  thh| 
exchange  man  must  take  into  calculation  ! 
he  can  expect  from  key  city  bookings  n 
govern  himself  accordingly  on  his  purl 
price. 

“ The  producer  must  realize  in  sellim  ;h« 
exchange  man  that  if  he  wants  him  to  st;  3 
business  he  must  give  him  a square  dealjo: 
if  the  independent  exchange  man  goes  oi  o 
business,  to  whom  is  the  producer,  that  i:;h 
independent  producer,  going  to  sell  his  n 

Had  I bought  film  in  the  past  year  k 
some  of  the  independent  exchanges' I wil 
be  out  of  business.  But  I know  eonditiis 
I watch  myself  and  try  to  be  very  caifu 
in  what  I buy  and  what  I pay.  Although  sm 
of  the  producers  sent  their  representa  »e 
down  to  see  me  and  I went  to  see  them  vili 
in  New  York,  we  could  not  get  together.  >e- 
cause  the  prices'  they  were  asking  were  aio- 
lutely  prohibitive.  The  result  was  that  Itid 
not  buy.  While  the  sales  talk  they  ve 
some  of  the  other  exchange  men  was  suflk  n 
to  sell  them,  results  in  our  territory  sjuk 
for  themselves.  During  the  past  sun:  er 
quite  a number  have  gone  out  of  business  | 

” I find  in  making  contracts  with  sonnoi 
the  producers  that  the  words  ‘ exclu I 
rights  ’ are  omitted  a great  many  times.  Su  I 
the  old-time  exchange  man  will  notice  j 
very  quickly.  Why  this  is  left  out  of  s| 
contracts  I don’t  know. 

“ I als0  notice  in  some  contracts  that  v| 

I he  producer  sells  an  exchange  a certain  J 
he  sells  them  the  rights  including  one  pi] 
and  .he  doesn’t  say  anything  in  "his  c-ont 
about  additional  prints.  The  result  is  if  I 
Exchange  Man  wants  additional  prints  he  li 
only  pays  for  the  print  but  pays  ri;  It; 
besides. 

“ Some  producers  don’t  give  a man  a e 
year  franchise.  They  insist  upon  three  yens 
Three  years,  in  my  estimation,  is  not  enoil 
as  many  times  it  will  take  an  exchange*- 
they  buy  film  in  the  summer  time,  at  least  u 
months  or  a year  to  get  the  films  started  pip- 
erly,  and  before  the  film  plays  the  territj 
the  rights  are  up.  We  surely  are  entitle^ 
a five-year  franchise. 

" Another  thing:  After  an  exchange  has  ] r 
some  film  a year  or  two,  they  are  unabk] 
get  advertising  matter.  It  is  exhausted.  ] ej 
Producer  won’t  re-order.  The  result  is  tj  : 
the  film  is  absolutely  worthless. 

“ Under  the  above  conditions  how  car  ~ 
state-right  exchange  give  the  exhibitor  t v 
at  a fair  value  when  the  exchange  has  to  ) 
such  prices  to  obtain  film.  The  exchange  n 
has  to  go  out  in  the  territory  and  get  ev  ' 
dollar  possible  out  of  the  exhibitor  to  ‘cc  *t 
out  ’ on  film  bought.  The  exchange  man 
to  advertise  his  own  film  in  the  territory  si  u 
the  producer  does  not  help  him  advertise  I 
All  this  expenditure  has  to  be  borne  by  ■ 
exchange  man,  and  naturally,  as  far  as  pi 
sible,  it  is  passed  on  to  the  exhibitor.”  I' 


2007 


c t o b e r 21,  1922 

Massachusetts  Anti- Censor  ship  Fight  Is  On 

Committee  of  Leading  Citizens  Waging  Campaign 
Energetically  and  Intensively 


FTER  a period  of  several  months  in 
which  the  anti-censorship  forces  of 
Massachusetts  seemed  to  be  basking  in 

state  of  voluntary  inactivity,  these  same 
irongs  have  been  galvanized  into  sudden  ac- 
vity  by  the  danger  confronting  them  in  this 
(.test  inroad  upon  personal  liberty  in  the  Bay 
late.  They  have  organized  systematically, 
nd  are  carrying  the  offensive  into  quarters 
hat  count. 

An  impressive  committee  of  distinguished 
itizens  has  been  organized,  state  wide  in 
cope,  and  headed  by  Brigadier-General 
(Charles  H.  Cole,  former  commander  of  the 
American  Legion,  and  a man  who  entered  the 
var  as  a private  and  emerged  after  the  ar- 
mistice with  his  present  rank.  They  are 
larrying  the  fight  into  every  corner  of  the 
Commonwealth,  great  results  already  having 
been  accomplished  where  it  counts  most,  in 
lie  labor  circles  among  the  unions  where  the 
nass  of  voters  are  to  be  found. 

Other  members  of  the  committee  include 
Edward  A.  Filene,  one  of  the  world’s  most 
progressive  merchants;  former  Congressman 
William  H.  Certes,  nationally  known  manu- 
facturer;. the  Rev.  William  B.  Geohegan,  New 
Bedford,  president  of  the  Anti-Tuberculosis 
(League;  Dr.  Joseph  Santosuosso,  will  known 
in  medical  and  fraternal  circles;  Charles  S. 
Ashley,  for  20  years  mayor  of  New  Bedford; 
Richard  E.  Warner,  Taunton  manufacturer; 
Dr.  Timothy  J.  Reardon,  Boston  specialist; 
Mrs . Randolph  Frothingham,  society  ma- 
tron; Simon  Vorenberg  and  Bernard  M.  Wolf, 
Boston  merchants. 

The  committee  members  have  set  forth  their 
stand  in  the  following  statement : 

“ We  believe  that  the  institution  of  a state 
censor  is  a dangerous  precedent  against  local 
regulation,  and  savors  of  an  autocratic  con- 
trol that  smacks  more  of  Prussian  bureau- 
cracy than  of  American  democracy.  We  con- 
demn the  giving  of  autocratic  power  to  one 
man  and  his  deputy  to  dictate  wThat  over 
1 3,000,000  citizens  of  the  state  shall  see  upon 
the  screens. 

“ We  know  that  censorship  of  motion  pic- 
tures is  merely  the  opening  wedge  to  censor- 
ship of  all  information,  instruction,  and 
amusement  offered  by  books,  magazines, 
drama,  newspapers,  and  advertising,  as  such 
purpose  was  openly  proclaimed  from  the  floor 
of  the  State  Senate  Chamber  by  a supporter 
of  this  measure. 

“We  know  that  it  is  a physical  impossibil- 
ity for  one  man  and  his  deputy  to  review 
sufficient  films  to  Supply  the  5,000  exhibitors 
of  this  state,  and  that  means  curtailment  of 
exhibitions,  higher  admission  prices,  and  the 
forcing  out  of  business  of  most  of  the  smaller 
houses,  resulting  in  a great  handicap  on  in- 
struction and  entertainment  which  rightfully 
belongs  to  the  public. 

“We  consider  the  taxpayers  sufficiently 
burdened  without  instituting  a new  and  ex- 
pensive department  for  the  suppression  of 
individual  rights  and  privileges,  without  any 
consideration  of  public  taste,  morals  or 
pleasure.” 

The  Citizens’  Committee  is  officered  as  fol- 
lows : Chairman,  Gen.  Cole,  Boston ; vice- 
chairman,  Judge  Edward  B.  O’Brien,  Lynn; 
treasurer,  William  H.  Carter,  Needham;  sec- 


Lumiere  Wins  Judgment 
Against  Pathe 

JUDGE  MACK,  in  the  United  States 
District  Court  last  week,  rendered  a 
decision  against  Pathe  in  the  action 
brought  by  Lumiere,  photographers,  for 
infringement  of  copyright  on  photographs 
of  Dolores  Cassinelli. 

Damages  were  awarded  to  the  amount 
of  $2,500,  and  in  addition  $500  attorney 
fees  were  allowed.  Pathe  has  not  yet 
decided  whether  an  appeal  will  be  taken 
from  the  decision. 


retary,  Mrs.  Albert  T.  Leatlierbee,  Boston. 

Other  members  of  the  committee,,  all  active 
in  the  fight,  are:  Brigadier-General  John  H. 
Dunn,  Boston;  W.  Irving  Bullard,  Boston; 
Majors  Carroll  J.  Swan  and  Charles  R.  Ca- 
bot, Boston;  and  more  than  two  score  others 
from  every  corner  of  the  state,  that  run  the 
gamut  of  all  trades,  callings,  and  professions, 
as  well  as  the  army,  navy,  clergy  (well  rep- 
resented), and  many  of  the  most  prominent 
society  leaders  of  the  state. 

It  is  a list  to  conjure  with,  and  that  the 
work  they  have  already  put  in  shows  well 
is  evidenced  by  a constant  flood  of  letters  that 
have  been  loosed  on  the  Boston  papers,  com- 
ing from  every  conceivable  walk  of  life,  and 
to  the  last  one  condemning  any  censorship  of 
what  the  people  want  in  no  uncertain  terms. 
A hard  fight  is  still  ahead  in  the  short  month 
till  Election  Day  on  Nov.  7,  however. 

An  official  labor  committee  has  already 
been  appointed  that  will  work  with  the  Stage 
Employees  Union  Committee,  and  plans  are 
complete  for  visits  to  every  local  in  Massa- 
chusetts toward  defeat  of  the  proposed  censor- 
law. 

Another  significant  fact  is  that  a great  many 
of  the  candidates  for  important  public  offices 
have  come  out  flatfootedly  against  the  pro- 
posal to  censor  the  pictures,  the  Democratic 
candidates  being  against  it  almost  to  a man. 

Attorney  John  F.  Doherty,  candidate  for 
Lieutenant  Governor,  says : “ In  its  modern 
development  the  motion  picture  has  become 
the  greatest  medium  in  the  world  for  the  trans- 
mission of  intelligence.  To  place  in  any  one 
man’s  hands  the  authority  to  determine  what 
may  be  seen  or  read  by  all  the  people  of  a 
state  is  inconsistent  with  the  ideals  of  de- 
mocracy.” 

George  E.  Curran,  nominee  for  the  Gover- 
nor’s Council : “ Under  the  guise  of  reform  it 
is  a deliberate  encroachment  on  personal  lib- 
erty. It  can,  and  has  been  used  as  a weapon 
to  destroy  organized  labor.” 

Mrs.  Alice  E.  Cram,  only  woman  nominee 
on  either  party’s  ticket:  “ The  National  Board 
is  quite  sufficient,  and  I shall  elaborate  those 
views  as  the  campaign  continues.” 

Wendell  Phillips  Thorp  said:  “The  motion 
picture  is  coming  into  more  use  every  day  as 
an  educational  medium.  It  will  soon  be  used 
more  than  ever  to  illustrate  the  great  princi- 
ples in  which  the  public  is  interested.  If  we 
cannot  always  have  freedom  of  the  press,  at 
least  let  us  have  freedom  of  the  motion  pic- 
ture.” 

Other  lines  in  which  the  campaign  is  being 
waged  include  a letter  contest  in  a leading 


paper  with  large  cash  prizes,  resulting  in 
thousands  of  letters  daily,  and  the  passing  of 
resolutions  condemning  the  law  by  veteran 
organizations  and  trade  unions  all  over  the 
state.  At  an  enthusiastic  meeting  of  the  Lynn 
Central  Labor  Union,  boasting  more  than  12,- 
000  members  from  all  trades,  resolutions  were 
adopted  against  state  censorship  of  pictures, 
and  all  members  were  urged  to  do  everything 
possible  to  bring  about  the  defeat  of  the  bill 
at  the  November  election.  Committees  were 
formed  and  every  one  of  Lynn’s  42  precincts 
will  have  organized  labor  representatives  at 
work  Election  Day  to  defeat  the  bill. 

The  Springfield  Chapter,  Disabled  Veterans 
of  the  World  War,  has  come  out  in  strong 
opposition  to  censorship,  Commander  Charles 
A.  Costello  declaring  that  it  believes  the  pub- 
lic the  best  judge  of  what  it  wants.  The  fed- 
eration of  theatrical  workers  in  that  city  also 
has  officially  expressed  its  antagonism  to  the 
bill. 

Speaking  at  the  closing  session  of  the  Mas- 
sachusetts Parent  Teacher  Association,  meet- 
ing in  Gloucester,  Mrs.  George  A.  Skinner, 
wife  of  a New  York  picture  producer,  con- 
vinced the  large  assembly  that;  “ Censorship 
does  not  take  what  is  wrong  out  of  pictures.” 
The  way  to  be  sure  of  better  pictures  is  to 
support  good  pictures  wqs  another  strong 
point  made  by  her. 

Brigadier-General  Charles  H.  Cole,  issued 
a statement  Saturday,  declaring  that  there  is 
no  place  in  Massachusetts  for  motion  picture 
censorship,  and  calling  on  the  men  and  women 
of  the  state  to  vote  against  the  bill  at  the 
coming  referendum.  “ There  is  no  place  in 
a free  country  in  times  of  peace  for  censor- 
ship. The  people  of  this  state  will  resent 
having  one  man,  a political  appointee,  tell- 
ing them  that  they  must  see  certain  pictures 
and  that  they  cannot  see  others,”  he  said.  He 
also  declared  that  enough  law  already  existed 
in  Massachusetts  to  fine  or  imprison  any  the- 
atre owner  showing  immoral  or  otherwise  im- 
proper pictures. 

A quantity  of  literature  has  been  issued  by 
the  committee  of  Massachusetts  citizens 
against  censorship,  including  pamphlets,  cards 
and  the  like.  The  booklets  include:  “ The  Mo- 
tion Picture  Problem,”  by  Rev.  Charles  N. 
Lathrop,  executive  secretary,  department  of 
Christian  Social  Service,  Protestant  Episco- 
pal Church;  “ A Square  Deal  for  the  Movies,” 
“ The  Truth  About  the  Motion  Picture  Situ- 
ation in  Massachusetts,”  “ Editorial  from  Na- 
tional Catholic  Welfare  Council  Bulletin  Op- 
posing Censorship,”  “ What  State  Censorship 
Means,”  and  “ Labor  versus  Censorship.” 

The  cards,  which  have  been  distributed  ex- 
tensively, carry  a strong  political  message  on 
one  side  and  a series  of  cartoons  on  the  re- 
verse side,  showing  the  Censor  in  an  unfavor- 
able light,  gagging  personal  liberty,  prying 
into  other  people’s  affairs,  shackling  Uncle 
Sam,  dictating  to  citizens  regarding  what  they 
shall  see,  and  the  like. 

The  Massachusetts  Department  of  the  Vet- 
erans of  Foreign  Wars  has  sent  out  a letter 
to  all  members,  speaking  in  no  uncertain  terms 
of  the  censorship  measure,  and  calling  atten- 
tion to  the  debt  every  ex-service  man  owes  to 
the  motion  picture  for  what  it  did  during  the 
war. 


200S 


Hays  Visits  Eastman  at  Rochester 

Studies  Film  at  Source  of  Supply  and 
Inspects  University  - Owned  Theatre 


WILL  H.  HAYS,  president  of  the  Mo- 
tion Picture  Producers  and  Distribu- 
tors of  America,  Inc.,  swept  into 
Rochester  last  Thursday  week  with  his  first 
assistant,  Courtland  Smith*  to  study  film  at 
the  source  of  supply.  The}-  left,  just  before 
midnight,  after  a day  of  strenuous  sight-seeing 
and  campaigning,  with  Rochester  and  a large 
part  of  western  New  York  converted  to  their 
view  that  the  entire  theory  of  political  censor- 
ship of  motion  pictures  is  a fallacy. 

The  distinguished  visitors  were  joined  in 
their  work  of  propaganda  by  their  equally 
distinguished  host,  George  Eastman,  and  the 
message  was  driven  home  that  in  so  far  as 
usefulness  is  concerned  motion  pictures  are  in 
their  infancy,  and  are  destined  to  prove  one 
of  the  greatest  forces  for  good  known  to  the 
world  today.  In  fact,  General  Hays,  in  an 
interview  given  wide  circulation,  declared  that 
the  humble  “ movie ' is  likely  to  prove  the 
factor  that  will  bring  universal  peace  and 
relegate  the  armies  and  navies  of  the  world 
to  the  scrap  heap. 

The  visit  of  Hays  and  Smith  grew  out  of 
the  fact  that  exigencies  in  their  office  pre- 
vented them  from  accepting  Mr.  Eastman’s 
invitation  to  the  opening  last  month  of  the 
magnificent  Eastman  theatre,  which  he  pre- 
sented to  the  University  of  Rochester.  So 
many  unique  phases  of  picture  presentation 
and  so  many  scientific  and  sociological  and 
psychological  developments  have  grown  out 
of*  operation  of  the  great  university-owned 
and  university-managed  picture  palace  that 
General  Hays  and  Mr.  Smith  made  the  de- 
ferred visit  to  acquaint  themselves  with  that 
institution  as  well  as  to  study  at  first  hand 
the  production  of  raw  stock. 

On  their  arrival  from  New  \ ork  the  visitors 
were  met  by  a local  committee  and  escorted 
to  the  Eastman  residence,  where  they  were  met 
by  George  Eastman.  Following  breakfast  in 
the  conservatory,  advantage  was  taken  of  the 
glorious  day  to  enjoy  a visit  in  the  gardens, 
where  an  army  of  camera  men  representing 


Jesse  Lasky  Strongly  Denies 
Story  of  Quitting 

Unqualified  denial  of  published 

reports  that  Jesse  L.  Lasky,  first 
vice-president  of  the  Famous  Play- 
ers-Lasky  Corporation,  was  about  to 
sever  his  connections  with  that  company 
was  made  yesterday  both  by  Mr.  Lasky 
and  Adolph  Zukor,  president  of  the  com- 
pany. 

Informed  in  Hollywood  that  a vaude- 
ville paper  had  printed  the  report,  Mr. 
Lasky  sent  the  following  telegram  of 
denial  to  the  editor  of  the  publication  and 
also  to  the  New  York  World,  which  re- 
printed the  story: 

“ I have  just  been  advised  that  you  have 
printed  a story  to  effect  that  I contem- 
plate leaving  Famous  Players-Lasky  Cor- 
poration. As  this  story  is  absolutely  un- 
true and  without  foundation  I will  appre- 
ciate it  if  you  will  correct  your  statement 
by  printing  my  absolute  denial.  I have 
no  thought  of  leaving  Famous  Players- 
Lasky  Corporation  and  my  relations  with 
its  chief  executive  and  president,  Mr. 
Zukor,  are  most  cordial  as  they  have 
always  been  in  the  past.” 

In  making  public  his  and  Mr.  Lasky’s 
denial,  Mr.  Zukor  was  vigorous  in  his 
denunciation  of  the  stories. 


the  various  news  reels  swooped  down  upon 
the  party.  A visit  to  Kodak  Park  followed, 
and  there  the  “ Dictator  of  the  Movies  ” fol- 
lowed cotton  from  the  bale  through  its  various 
processes  until  it  finally  emerged  as  film. 


Convention  of  Ohio  Better 
Film  Clubs  Held 

The  first  Annual  Motion  Picture  Conven- 
tion of  Ohio  Better  Film  Clubs  was  held  in 
Cleveland  Friday  and  Saturday,  October  6 
and  7,  at  the  Statler  hotel,  under  the  auspices 
of  the  Cleveland  Cinema  Club.  One  hundred 
and  thirty-five  affiliated  clubs,  representing 
80,000  women  of  Ohio,  were  represented  at 
the  meeting. 

Mrs.  Elmer  G.  Derr,  president  of  the  Cleve- 
land Cinema  Club  and  an  active  worker  for 
better  films  for  the  past  ten  years,  presided. 

Following  the  preliminary  introductions 
and  formal  opening  of  the  convention,  the 
first  subject  to  be  discussed  was,  “ The  Motion 
Picture  as  a Legitimate  Interest  of  Club  Or- 
ganization.” Mrs.  W.  H.  Sharp,  president  of 
the  Ohio  Federation  of  Clubs,  said  that  if  the 
women  of  Ohio  want  better  films  they  have 
to  show  the  producer  what  they  want,  not 
only  by  talking  better  films,  but  by  paying 
money  to  go  to  the  theatres  to  see  better  films. 

W.  D.  McGuire  of  New  York,  chairman  of 
the  National  Committee  for  Better  Films, 
advocated  a national  board  of  review  whose 
duty  would  be  to  mould  public  opinion  and 
offer  selected  screen  material.  He  was  backed 
up  in  this  suggestion  by  Mrs.  A.  R.  Purmost, 
president  of  the  Cleveland  Federation  of 
Women’s  Clubs. 

“ Children’s  programs  have  a distinct  place 
on  the  motion  picture  program,”  said  Mrs. 
J.  C.  Newman,  u but  they  should  not  be  shoved 
in  on  Saturday  morning.  Children  attend 
picture  shows  in  greatest  numbers  Saturday 
afternoon.  That  is  the  time  the  children's 
matinees  should  be  presented. 

Mrs.  Elizabeth  Richey  Dessez,  from  the 
Educational  Department  of  Pathe,  threw  a 
lot  of  light  on  the  subject  of  educational  films. 
Mrs.  Dessez  also  answered  questions  from  the 
floor,  explaining  the  producer’s  attitude 
toward  motion  pictures. 

M.  J.  O’Toole,  Chairman  of  the  National 
Public  Service  Committee  of  the  M.  P.  T. 
0.  A.,  arrived  in  Cleveland  Saturday  morn- 
ing to  make  an  address  on  “ The  Relationship 
of  the  Community  to  the  Theatre.”  Mr. 
O’Toole  wants  the  State  Cinema  Association 
to  work  in  co-operation  with  the  M.  P.  T.  O. 
of  Ohio  and  together  solve  all  the  problems 
that  affect  Ohio’s  1,048  motion  picture 
theatres. 

E.  C.  Holah,  local  Hodkinson  exchange  man- 
ager, was  elected  by  the  Film  Board  of  Trade 
of  Cleveland  to  represent  the  exchange  man- 
agers at  the  convention.  In  his  remarks  Mr. 
Holah  went  on  record  as  pledging  the  sup- 
port of  the  distributors  for  the  Better  Film 
movement. 

The  overlapping  of  theatrical  and  non- 
theatrical interests  was  debated  with  heat.  Mr. 
Patterson,  editor  of  the  Christian  Herald , said 
that  he  is  forming  a chain  of-  exchanges  for 
distribution  of  non-theatrical  films,  to  over- 
come the  continuous  opposition  of  established 
theatrical  exchanges  to  serve  non-theatrical 
interests. 


Motion  Picture  New 


Exhibitors  of  Maryland  to 
Aid  School  Loan  Drive 

THE  Exhibitors’  League  of  Marylanc 
again  will  take  an  active  part  ir 
civic  affairs  as  the  result  of  a reso- 
lution passed  at  the  last  meeting  of  the 
league  under  which  all  members  will 
co-operate  in  laying  before  the  voters  de- 
tails of  the  $15,000,000  School  Loan  to 
be  voted  upon  in  Baltimore  in  November. 

Members  of  the  league  have  offered  to 
Mayor  Broening  the  use  of  their  screens 
and  stages.  It  is  anticipated  that  they 
will  show  special  slides  touching  upon 
various  phases  of  the  loan  campaign,  and 
also  that  speakers  will  address  the  audi- 
ences on  the  loan. 

The  league  has  determined  to  delay 
action  with  regard  to  the  disagreement  on 
wage  scales  between  exhibitors  of  Balti- 
more and  the  operators.  The  dispute  has 
been  for  some  weeks  in  the  hands  of  an 
arbitration  committee,  and  reports  of 
progress  from  this  committee  led  to  the 
decision  to  withhold  action  for  the  time 
being. 


Annual  Wampas  Riot  Is 
Held  on  Coast 

Members  of  that  organization  whose  mott 
should  be  “ We  Tell  the  World,”  whose  dig 
nified  name  is  the  Western  Motion  Pic-tur 
Advertisers’  Association  but  nine  times  ou 
of  ten  referred  to  as  the  Wampas,  were  host 
to  Los  Angeles  newspaper  dramatic  writers 
motion  picture  magazine  and  trade  press  rep 
resentatives  Wednesday  evening,  October  4,  a 
l niversal  City  Cafe,  when  the  second  annua 
Wampas  riot  was  given. 

This  evening,  the  Wampas  members  agree 
is  the  one  time  in  the  year  when  they  hav< 
the  publishers’  writers  eating  out  of  thei: 
hand.  On  this  occasion  they  made  the  mos 
of  their  opportunity. 

Arch  Reaves,  president  of  the  Wampas,  wa: 
master  of  ceremonies  and  the  evening’s  pro 
gram  of  merrymaking  moved  swiftly,  with  the 
assistance  of  Mike  Boylan  and  Ray  Leek. 

John  C.  Flynn,  president  of  the  A.  M.  P.  A. 
introduced  as  one  of  the  honor  guests,  re 
sponded  to  the  hearty  welcome  extended  bin 
by  the  western  association.  Other  member: 
included  a piano  solo  by  Leo  MacCarey,  i 
vocal  solo  by  Bessie  Love,  jazz  songs  anc 
chatter  by  Chuck  Reisner,  Roy  Atwell  singing 
a parody  on  his  famous  bug  song,  and  Neal} 
Edwards  and  associates  staged  a clever  tramr 
sketch. 


Off 


Fo 


Italy  Loses  Hold  in 
Picture  Industry 

Italy,  which  ten  years  ago  was  among  the 
leaders  in  the  motion  picture  field,  has  lost 
its  hold  and  is  suffering  serious  depression, 
according  to  an  article  published  in  the  cur- 
rent issue  of  the  American  Cinematographer 
by  Charles  Rosher,  who  recently  returned  from 
there. 

According  to  Rosher,  lack  of  proper  organi- 
zation methods  is  largely  responsible  for  the 
condition.  He  likens  the  Italian  films  to  the 
champion  pugilist  who  has  been  defeated,  and 
though  trying  to  come  back,  does  not  have  the 
confidence  in  himself  he  once  enjoyed. 

He  declares  the  American  product  and  pos- 
sibly the  German  have  rushed  ahead  so  rapidly 
and  gained  such  a grip  on  the  world  market 
there  is  scarcely  a possibility  for  Italian  ; 
product  to  catch  up. 


October  21,  1922 


2009 


Omaha  Organizations  to 
Join  Forces 

One  of  the  most  progressive  steps  taken 
by  captains  in  the  film  industry  in  Omaha  was 
outlined  at  a joint  meeting  of  the  Omaha  Film 
Board  of  Trade  and  representatives  of  the 
M.  P.  T.  0.  A.  of  Nebraska  and  Iowa  in  that 
city  recently.  The  conference  was  attended  by 
representatives  of  every  exchange  in  Omaha 
and  by  A.  R.  Pramer,  and  J.  E.  Kirke,  presi- 
dent and  secretary,  respectively,  of  the  M.  P. 
T.  0.  A.  of  Nebraska  and  Iowa. 

The  keynote  of  the  meeting  was  the  question 
of  co-ordination  of  the  Film  Board  of  Trade 
and  M.  P.  T.  0.  A.  that  an  association  be 
formed  of  both<  exhibitors  and  exchange  man- 
agers and  that  a special  grievance  committee 
be  appointed  to  iron  out  the  controversies  be- 
tween the  separate  organizations.  The  com- 
mittee, it  was  announced,  would  be  made  up 
of  two  members  from  each  organization. 

Hope  that  the  one  large  organization  would 
be  effected  before  the  coming  convention  of 
the  M.  P.  T.  0.  A.  of  Nebraska  and  Iowa  in 
Omaha  this  month  was  expressed  by  Sidney 
Meyers,  president  of  the  Film  Board  of  Trade. 

Four  Patents  Granted  to 
California  Inventors 

Patents  granted  to  Southern  California  in- 
ventors recently,  reported  by  Bradbury  & 
Caswell,  Los  Angeles  patent  attorneys,  in- 
clude : 

Film  numbering  machine,  to  Joseph  Alt- 
schuler, Los  Angeles.  Mr.  Altschuler  has 
recently  changed  his  name  to  Aller,  and  is  a 
member  of  the  Rothacker— Aller  laboratories. 

Magazine  for  kinetographs,  picture  studio, 
construction  for  motion  picture  cameras  (three 
separate  patents),  to  Lloyd  Brown,  Los  An- 
geles.   

Valentino  Injunction  Made 
Permanent 

The  temporary  injunction  against  Rodolph 
Valentino  was  made  permanent  last  week  by 
Supreme  Court  Justice  Wasservogel.  Valen- 
tino is  enjoined  from  appearing  in  any  other 
picture  than  those  produced  by  the  Famous 
Players-Lasky  Corporation. 

The  injunction  grew  out  of  an  alleged  breach 
of  contract  by  the  star,  who  must  now  accept 
the  $1,250  a week  from  the  company  pending 
adjudication  of  the  contract  suit. 

Babson  Survey  Results  to 
be  Published  Soon 

PUBLICATION  of  the  results  of  the 
survey  of  the  motion  picture  industry 
made  by  the  Babson  Statistical  Or- 
ganization in  cooperation  with  MOTION 
PICTURE  NEWS  and  Columbia  Uni- 
versity, will  commence  shortly  in  the 
NEWS. 

Tabulation  of  the  large  number  of  ques- 
tionnaires returned  by  exhibitors,  and 
analysis  of  the  figures  obtained,  has  been 
proceeding  for  some  time  at  Wellesley 
Hills,  Mass.,  where  the  entire  resources 
of  the  world’s  largest  statistical  organiza- 
tion have  been  made  available,  so  that 
this  survey  might  be  thoroughly  accurate 
and  comprehensive. 

The  articles  will  be  copiously  illus- 
trated with  charts  and  diagrams,  so  that 
the  information  will  be  available  at  a 
glance. 

Statistical  work  on  the  producing  and 
distributing  branches  of  the  industry  is 
now  under  way. 


MOTION  PICTURE 

NEWS 

William  A.  Johnston,  Pres.  & Editor 
E.  Kendall  Gillett,  Treasurer 
J.  S.  Dickerson,  Managing  Editor 
Fred.  J.  Beecroft,  Adv.  Mgr. 

Published  on  Friday  every  week  by 
MOTION  PICTURE  NEWS,  Inc., 

72 9 Seventh  Ave.,  New  York,  N.  Y.  ’Phone  9S60  Bryant 

Chicago  Representative,  L.  H.  Mason,  752  South 
Wabash  Avenue ; ’Phone  Harrison  7667.  Los  Angelo- 
Representative,  J.  C.  Jessen,  Room  616  Security 
Building,  Hollywood  Boulevard,  Hollywood,  Cal.  ; 
’Phone  Hollywood  3568.  Subscription  $3  a year, 
postpaid,  in  United  States,  Mexico.  Hawaii,  Porto 
Rico  and  Philippine  Islands.  Canada,  $5.  Foreign. 
$8,  N.  B. — No  agent  is  authorized  to  take  subscrip- 
tions for  Motion  Picture  News  at  less  than  these 
rates.  Have  the  agent  who  takes  your  subscription 
show  his  credentials  and  coupon  book.  Western 
Union  registered  cable  address  is  “ Picknews,”  New 
York. 

Copyright,  1922,  by  Motion  Picture  News,  Inc. 

Massachusetts  Paper 
Against  Censor 

With  the  fight  in  Massachusetts  over  the 
question  of  the  referendum  on  censorship 
daily  drawing  nearer  with  the  coming  of  elec- 
tion day  in  November,  one  of  the  leading 
newspapers  of  the  state  has  taken  a decided 
stand  on  the  question  of  censorship  and  has 
naively  demanded  in  a lead  editorial  just  wThy 
censorship  in  Massachusetts  is  necessary  when 
a statute  already  exists  that  fully  covers  the 
situation. 

The  following  is  an  excerpt  from  the 
editorial  which  appeared  in  the  September 
26  issue  of  the  Springfield  Union : 

“ One  very  great  trouble  with  censorship  in 
general  is  that  the  censor  comes  to  see  evil 
where  no  evil  exists.  He  is  always  looking 
for  something  that  is  not  there  and  his  point 
of  view  in  time  becomes  warped  and  narrow. 
Many  things  are  much  better  left  to  the  public 
taste  and  the  prevailing  good  sense  of  the 
people  than  to  some  pet  formula,  of  a custodian 
of  morals.”  

Four  Companies  Enter 
New  York  Field 

Four  companies  incorporated  in  the  motion 
picture  business  in  New  York  State  during  the 
past  week,  the  records  in  the  Secretary  of 
State’s  office  showing  the  following  capitaliza- 
tion and  directors:  Distinctive  Pictures  Cor- 
poration, $1,000,000,  A.  S.  Friend,  H.  M. 
Hobart,  C.  S.  Hervey,  New  York  City;  Revue 
Productions,  Inc.,  $10,000,  Harry  Kendler, 
Fay  Fisher,  Edith  Gordon,  New  York  City; 
Empire  Play  Company,  $20,000,  Everett 
Moses,  H.  W.  Wack,  New  York  City;  F.  X. 
Bannon,  Newark,  N.  J. ; Criterion  Theatre  of 
Utica,  Inc.,  $3,000,  James  D.  Smith,  Clarence 
E.  Williams,  Utica;  Winford  H.  Linton, 
Little  Falls.  - 

No  Head  Censor  as  Yet  to 
Replace  Mrs.  Snow  in  Ohio 

Vernon  M.  Riegel,  head  of  the  Ohio  State 
Department  of  Education,  of  which  the  Ohio 
censor  board  is  a part,  announces  that  he  is 
entirely  satisfied  with  the  work  of  the  two 
assistant  censors,  and  does  not  knoAv  when 
he  will  name  a chief  to  replace  Mrs.  Evelyn 
Snow. 


Washington  Operators  Are 
Granted  New  Scale 

The  recent  controversy  concerning  opera- 
tors’ wages  for  the  coming  year  in  Washing- 
ton, D.  C.,  has  been  amicably  settled,  an  in- 
crease of  five  per  cent  over  the  scale  of  August 
31  being  granted.  This  is  retroactive  to  Sep- 
tember 1. 

Acting  for  the  operators  were  the  local  offi- 
cials of  the  stage  hands,  musicians  and  opera- 
tors’ union,  Local  No.  224,  and  the  interna- 
tional’s representative,  Harry  Spencer,  of  the 
New  York  headquarters;  while  a Washington 
attorney,  C.  E.  Linkins,  represented  the  man- 
agement end  of  the  controversy. 

Approximately  all  district  playhouses  are 
working  under  the  agreement,  as  it  was  to 
cover  all  Class  A playhouses.  The  four  Class 
A houses — Metropolitan,  Rialto,  Loew’s  Palace 
and  Columbia  theaters,  are  all  in  this  class,  as 
they  run  continuously  from  10:30  a.  m.  to  11 
p.  m.  These  are  the  old  $60  scale  houses 
which  had  paid  $54,  since  last  fall,  when  the 
$6  cut  was  agreed  to  due  to  the  existent  de- 
pression. In  place  of  the  restoration  of  the 
$60  basis,  the  year’s  contract  now  in  effect  is 
on  a basis  of  some  $57  per  week  for  the  first 
run  houses. 


New  Companies  Fewer 
During  1922 

During  the  twelve  months  last  year  a total 
of  455  motion  picture  companies  were  formed 
and  incorporated  in  New  York  state.  These 
represented  a capitalization  that  amounted  to 
$28,373,400.  During  the  nine  months  this 
year  there  have  been  234  companies  incorpo- 
rated, with  a capitalization  .of  $9,688,100. 
Thus  the  nine  months  represent  only  about 
one-half  of  the  total  number  of  companies 
incorporated  during  the  twelve  months  last 
year,  and  the  capitalization  is  but  a third  of 
last  year’s  total. 

The  largest  single  month  this  year  occurred 
in  March,  when  forty-one  companies  were 
incorporated  in  New  York  state  with  a capi- 
talization of  $1,712,000.  The  lowest  month 
was  April,  which  brought  forth  only  fifteen 
motion  picture  companies,  and  these  had  a 
capitalization  of  only  $274,000. 


Survey  of  Newspapers  Shows 
Better  Times 

HIGHLY  optimistic  reports  as  to  the 
general  business  outlook  for  the 
coming  fall  and  winter  have  been 
compiled  by  the  Statistical  Department 
of  Associated  First  National  Pictures, 
Inc.,  from  data  supplied  direct  from  the 
editors  and  publishers  of  representative 
newspapers  in  all  parts  of  the  United 
states,  at  the  request  of  First  National. 

Ninety-seven  per  cent  of  the  replies  re- 
ceived from  700  queries  were  that  the 
1922-23  business  season  would  be  marked 
by  a sharp  recovery  from  the  post-war 
depression.  With  the  Government’s 
August  crop  report  indicating  a $7,134,- 
654,000  crop — a record  production — with 
the  total  building  construction  in  the 
United  States  during  the  first  nine  months 
of  this  year  having  reached  the  unpre- 
cedented total  of  $3,000,000,000,  the  gen- 
eral business  outlook  was  regarded  as 
more  than  “ highly  encouraging.” 

“On  the  strength  of  this  survey,”  says 
a statement  issued  by  First  National, 
members  of  the  motion  picture  industry 
who  have  big  pictures  to  show  may  feel 
assured  of  a big  year  for  such  produc- 
tions.” 


2010 


Motion  Picture  New 


Trade  Sees  “Notoriety”  in  Boston 

Exhibitors , Reviewers  and  Other  Guests 
At  Premiere  of  Will  Nigh  Picture 


EXHIBITORS,  reviewers  and  others  in 
the  industry  to  the  number  of  about  300 
were  the  guests  of  Federated  lilm  Ex- 
change at  a trade  showing  of  the  Will  Nigh 
picture.  “ Notoriety,  at  the  Copley  Plaza 
Hotel  in  Boston  last  week.  A reception  and 
buffet  luncheon  preceded  the  showing  of  the 
picture,  which  was  the  first  made  by  Nigh  for 
Bobby  North  and  L.  Lawrence  Weber. 

Following  the  showing,  dinner  was  served 
and  several  of  the  more  prominent  guests 
spoke,  among  them  being  Charles  Pettijohn 
of  the  Hays  organization,  who  urged  strong 
opposition  to  the  coming  censorship  referen- 
dum. 

In  charge  of  arrangements  were  Joseph  L. 
Roth  of  the  Federated  Film  Exchange,  which 
is  distributing  the  picture  in  New  England, 
he  having  the  executive  end,  while  S.  J.  David- 
son had  charge  of  projection.  The  projection 
was  by  a special  Motiograph  De  Luxe  instal- 
lation' and  was  very  good  considering  the 
trials  of  putting  on  a picture  in  any  place 
other  than  that  intended  for  such  purpose. 
Lights  from  the  orchestra  dimmed  the  screen 
very  badly  at  first,  but  after  they  were  moved 
back  of  the  audience  the  production  was  run 
off  smoothly. 

The  story  is  in  eight  reels  and  is  the  tale 
of  a girl  of  the  tenements  who  seeks  notoriety 
and  gets  it  through  the  medium  of  a society 
murder,  for  which  she  later  is  arrested  and 
tried. 

Maurine  Powers  has  the  role  of  “ Pigeon,” 
the  notoriety  seeker.  The  balance  of  the 
exceptionally  good  cast  is  made  up  of  Mary 
Alden,  George  Hackathorne,  Richard  Travers, 
Rod  La  Rogue,  J.  Barney  Sherry,  Mona  Lisa, 
Ida  Waterman,  Bill  Gudgeon  and  Anders 
Randolf. 


The  scenes  are  laid  in  the  tenements  and  in 
and  about  the  homes  of  the  wealthy  in  both 
the  city  and  country,  many  of  the  latter  being 
artistically  reproduced. 


“Young  Rajah”  Is  New 
Jazz  Tune 

They  re  whistling  a new  jazz  tune  around 
the  Paramount  offices  these  days,  where  ad- 
vance copies  of  the  new  fox  trot  and  song, 
“ The  Young  Rajah,”  have  just  been  received 
from  the  Coast.  For  the  new  composition 
words  and  music  were  written  by  Aubrey 
Stauffer,  of  the  Lasky  studio  scenario  staff, 
and  has  been  published  by  Milton  Schwartz 
Co.,  Hollywood. 

Paramount  exploiters  are  already  making 
arrangements  for  tie-ups  in  connection  with 
the  forthcoming  release  of  “ The  Young 
Rajah,”  starring  Rodolph  Valentino. 


((  The  Christian”  Is  Given 
Preview 

“ The  Christian,”  Goldwyn’s  production  of 
Hall  Caine’s  story,  filmed  largely  in  England 
and  the  Isle  of  Man,  was  shown  in  pre-view 
Wednesday  night  at  the  Paramount  theatre, 
Hollywood,  to  an  enthusiastic  audience.  The 
showing  of  the  picture  follows  the  custom  of 
the  company  in  exhibiting  its  pictures,  as  soon 
as  completed,  in  a small  theatre  to  get  the 
reactions  of  an  audience. 

“ The  Christian  ” was  directed  by  Maurice 
Tourneur,  and  the  title  role  is  played  by 
Richard  Dix.  Mae  Busch  has  the  leading 
feminine  role. 


Scenes  from  the  Universal  picture  “ The  Lone  Hand  ” starring  Hoot  Gibson. 


Brownell  Made  F.  B.O. 
Scenario  Chief 

JOHN  BROWNELL,  for  the  past  six 
years  connected  with  Universal  in 
. the  capacity  of  Eastern  scenario 
chief,  this  week  became  associated  with 
the  Film  Booking  Offices  of  America  in 
a similar  capacity.  Mr.  Brownell  will 
have  his  office  in  the  Home  Office  build- 
ing of  F.  B.  O. 

The  enlargement  of  the  F.  B.  O.  sce- 
nario department  to  include  an  Eastern 
representative  will  permit  the  purchase 
of  the  best  available  stories  for  produc- 
tion at  the  studios  in  Los  Angeles.  Mr. 
Brownell  is  considered  one  of  the  best 
judges  of  the  picture  values  of  stories  in 
the  industry  and  his  long  and  varied  ex- 
perience in  all  phases  of  production  and 
distribution  work  fits  him  perfectly  for 
the  work  of  selecting  the  stories  for 
future  releases. 


r, 

r; 


Ruggles  Starts  Work  on 
New  Picture 

Director  Wesley  Ruggles,  who  recently  com  i 
pleted  production  of  Ethel  Clayton’s  initia 
starrmg  vehicle  for  F.  B.  0.,  has  started  or  . 
a second  picture  with  this  star  in  the  stellai  I 
role.  Miss  Clayton’s  first  picture  was  a story 
of  a mythical  kingdom,  titled,  “If  I Were  i 
Queen."  This  time  the  story  is  of  the  Orient  ! 
and  is  an  adaptation  of  Aehmed  Abdullah’s  i 
story,  “ The  Remittance  Woman.” 

Director  Ruggles  is  giving  a great  deal  of 
time  and  thought  to  the  beautiful  Oriental 
settings  and  promises  a big  picture  in  every 
sense  of  the  word. 


F.  B.  O.  to  Release  Ethel 
Clayton  Picture 

“If  I Were  Queen,”  the  first  Ethel  Clay- 
ton production  to  be  distributed  through  the 
lilm  Booking  Offices  of  America,  heads  the 
list  of  October  releases  of  that  company.  The 
F.  B.  O.  advertising  and  publicity  department 
has  made  elaborate  preparations  for  the 
release 'of  this  production,  and  it  will  be  issued 
with  a complete  service  press  book,  and  a 
number  of  attractive  novelties. 


Powers  Buys  Story  for 
Harry  Carey 

the  Canyon  of  the  Fools.”  a storv  by 
Richard  Mathews  Hallett,  which  appeared 
originally  as  a serial,  has  been  purchased  bv 
P.  A.  Powers  as  a future  Harry  Carey  pro- 
duction. The  story  was  one  of  t lie  most  sensa- 
tional of  the  outdoors  tales  which  appeared  in 
the  Saturday  Evening  Post  in  some  time,  and 
caused  considerable  comment. 


Gottschalk  to  Write 
Music  Score 

Louis  Gottschalk  has  been  engaged  by  B.  P. 
Schulberg  ^ to  write  the  music  score  for 
Shadows,  which  starts  its  first  run  engage- 
ments this  month.  Gottschalk  has  been  iden- 
tified with  the  preparation  of  musical  accom- 
paniments on  important  pictures  for  a long 
time.  Two  of  his  recent  scores  were  for 
“ Little  Lord  Fauntleroy  ” and  “ The  Three 
Musketeers.” 


2011 


Familiar  scenes  from  “The  Old  Homestead,”  the  screen  version,  featuring  Theodore  Roberts,  a Paramount  picture. 


Exploitation  Assignments  Given 

Goldwyn  Announces  Territories  Given 
Staff  for  Assistance  to  Exhibitors 


October  21,  1922 

7ox  Makes  Statement  On 
“ Scenario  Wants  9 ’ 

Because  numerous  inquiries  have  been 
i eceived  by  the  Fox  Film  Corporation  as  a 
1 esult  of  a “ scenario  wants  ” announcement 
1 uinted  in  many  national  periodicals,  an  an- 
louneement  has  been  made  by  the  company 
hat  it  has  no  connection  in  any  way  with 
he  movement,  nor  is  any  of  its  executives 
:onnected  with  it. 

The  announcements  were  made  by  Charles 
Donald  Fox  Photoplay  Institute  of  Chicago. 
The  Fox  Film  Corporation  does  not  assert 
hat  the  announcements  made  any  misstate- 
ment or  misrepresentations,  but  merely  denies 
my  connection  with  the  enterprise.  The 
Chicago  Institute  is  entirely  an  independent 
concern  from  the  Fox  Film  Corporation. 


Arrow  Special  Picture 
Inspires  Song 

Arrow’s  special  production,  “ The  Streets 
of  New  York,”  has  inspired  a song  which  is 
to  be  published  by  the  Cameo  Music  Publish- 
ing Company,  Inc.,  and  released  simul- 
taneously with  this  production. 

This  song,  “ Dear  Old  New  York,”  was 
written  by  Larry  Urbach  and  Victor  Num- 
berg,  and  is  said  to  possess  an  extremely  tune- 
ful melody  and  especially  clever  words.  Ar- 
rangements have  already  been  made  by  Mr. 
Mintz  of  the  Cameo  Company  to  have  this 
song  reproduced  on  phonograph  records  and 
piano  rolls  and  at  the  time  of  the  opening  of 
the  picture  the  song  is  to  be  broadcasted  by 
radio. 


Plan  Distribution  for 
“Chicago  Sal ” 

Negotiations  were  completed  this  week  with 
Irving  Cummings,  the  Coast  producer-star, 
whereby  Principal  Pictures  Company,  the  new 
ndependent  producing  and  distributing  com- 
pany formed  by  Sol  Lesser,  Michael  Rosen- 
berg and  Irving  Lesser,  will  distribute  his 
atest  special,  which  is  tentatively  entitled, 
‘ Chicago  Sal.” 

Included  in  the  cast  are  Irving  Cummings, 
Milton  Sills,  Alice  Lake,  Baby  Richard  Hed- 
Irick,  Ralph  Lewis  and  Gertrude  Claire. 


Sales  Indicate  Opening  of 
European  Market 

THE  fact  that  the  East  European 
market  for  pictures  is  opening  up 
despite  the  unfavorable  rate  of  ex- 
change, was  revealed  this  week  by  the  an- 
nouncement from  the  Thomas  H.  Ince 
Studios  of  the  sale  to  the  Chicago  Film 
Company  of  a series  of  Thomas  H.  Ince 
special  productions,  including  ‘‘Hail  the 
Woman,”  “Lying  Lips,”  “Mother  O’  Mine” 
and  “The  Cup  of  Life.” 

At  the  same  time  the  two  Hobart  Bos- 
worth  Productions,  Inc.,  starring  Hobart 
Bosworth,  “Blind  Hearts”  and  “The  Sea 
Lion,”  as  well  as  King  W.  Vidor  Produc- 
tion, “Love  Never  Dies,”  were  dis- 
posed of. 

The  territory  included  in  the  'deal 
was  Austria-Hungary,  Czecho-Slovakia, 
Y ougoslavakia,  Poland,  Greece,  Turkey, 
Roumania  and  Bulgaria  and  was  consum- 
mated with  Rud.  Vacek,  the  American 
representative  of  the  Chicago  Film  Com- 
pany. 


LAST  week  Goldwyn  Distributing  Cor- 
poration announced  its  list  of  exploi- 
tation men  who  would  assist  exhibitors 
in  putting  over  its  Big  Twenty  for  1922-23. 
Assignments  of  these  men  have  been  made  as 
follows : 

Atlanta — James  Carrier,  former  general 
manager  for  the  Harry  Koplar  theatres  in 
St.  Louis  and  later  on  the  exploitation  forces 
of  Robertson-Cole  and  Selzniek  and  most  re- 
cently doing  special  work  on  the  Pacific 
Coast  in  partnership  with  his  brother. 

Boston — John  Wilstach,  who  comes  of  a 
family  of  famous  advance  men. 

Buffalo — Irwin  Zeltner,  who  for  a number 
of  years  has  been  working  on  New  York 
newspapers  and  in  theatres,  and  more  recently 
lias  been  engaged  in  exploitation  work  for 
the  home  office,  having  assisted  in  work  on 
“ Remembrance  ” for  its  showing  at  the 
Capitol. 

Chicago — Walter  D.  Nealand.  whose  expe- 
rience includes  exploitation  work  with  Keith 
and  Proctor,  Savage,  W.  A.  Brady,  the  Sel- 
wyns  and  the  Sells-Floto  circus,  and  who 
more  recently  has  been  engaged  in  exploiting 
big  public  events  in  Chicago,  and  the  Wis- 
consin State  Fair. 

Cincinnati,  Phil  Gersdorf;  Cleveland,  Eddie 
Carrier;  Dallas,  James  D.  Stewart;  Denver, 
Richmond  Dorman;  Detroit,  Earl  Payne. 

Indianapolis — H.  R.  Snowden,  who  for 
two  years  was  with  the  Robertson-Cole  ex- 
change in  Detroit,  for  a year  photoplay  editor 
of  the  Indianapolis  Star , press  representative 
on  the  southern  tour  of  “ The  Birth  of  a 
Nation  ” and  more  recently  with  the  T.  L. 
Kearse  theatres  in  Charleston,  W.  Va. 

Kansas  City,  William  H.  Branch;  Los 
Angeles,  L.  W.  Barclay;  Minneapolis,  Chas. 
C.  Perry;  New  Orleans,  Robert  H.  Clem- 
mons; New  York,  W.  R.  Fergu’son;  Omaha, 
Howard  J.  Phillips;  Philadelphia,  Saul  Sil- 


ver; Pittsburgh,  William  Robson;  San  Fran- 
cisco, Wm.  A.  Burke;  St.  Louis,  H.  H.  Nie- 
inver;  Seattle,  Frank  Burns;  Washington, 
R.  J.  LaVoise. 

Toronto — Ben  F.  Wolcoft,  who  has  been 
with  the  Fox  exploitation  department,  a vet- 
eran showman  and  advance  man  for  legitimate 
attractions.  He  has  handled  many  motion 
pictures  in  Canada  and  his  wide  acquaintance 
there  makes  him  especially  suited  to  the  post. 


“Shadows  ” Set  for  Special 
Showing  in  New  York 

“ Shadows,”  B.  P.  Sehulberg’s  second  pic- 
ture for  the  A1  Lichtman  Corporation,  will 
be  given  its  premiere  showing  in  the  grand 
ballroom  of  the  Biltmore,  New  York,  next 
Friday  evening,  October  20.  The  showing  is 
set  for  8:30  o’clock,  with  special  music  and 
presentation  features. 

The  picture  was  made  by  Tom  Forman  and 
is  the  first  of  his  series.  The  cast  includes 
Lon  Chaney,  Marguerite  De  La  Motte,  John 
Sainpolis,  Harrison  Ford,  Walter  Long,  Pris- 
cilla Bonner  and  Buddy  Messenger. 


Nolan  in  N.  Y.  to  Serve 
on  Committee 

Harry  T.  Nolan,  President  of  Associated 
First  National  Pictures,  Inc.,  of  Colorado, 
reached  New  York  Monday  and  began  serving 
as  a member  of  the  First  National  Rotating 
Committee.  Mr.  Nolan  is  a successful  Denver 
exhibitor. 

“ The  fall  outlook  for  motion  pictures  is 
good  in  our  section,”  he  said.  “ This  is  because 
the  general  feeling  in  business  circles  is  much 
better,  and  confidence  is  returning  with  re- 
newed strength.  There  is  a good  crop  outlook 
out  our  way.  People  are  working.” 


2012 


Scenes  from  “When  Love  Comes,”  a Ray  Carroll  Production,  starring  Helen  Jerome  Eddy  with  Harrison 
Ford,  in  an  important  role.  An  F.  B.  O.  release 

Distribution  Deal  Is  Completed 

Associated  Exhibitors  Contracts  for 
Handling  of  “A  Bill  of  Divorcement 


Announcement  is  made  that  u a Bill 

of'  Divorcement,”  the  Denison  Clift 
production  starring  Constance  Binney, 
has  been  placed  with  Associated  Exhibitors 
for  distribution.  The  picture  is  presented  by 
Ideal  Films.  John  C.  Ragland,  secretary  of 
Associated  Exhibitors,  represented  Associated 
in  the  negotiations  which  led  to  the  signing 
of  the  contract. 

“ A Bill  of  Divorcement  ” is  an  adaptation 
of  the  play  of  the  same  name  by  Clemence 
Dane.  Alan  Pollock  was  the  star  in  the  play 
during  its  run  at  the  Times  Square  theatre, 
New  York,  last  year. 

The  screen  adaptation  was  by  Denison  Clift, 
who  also  directed  the  production,  and  is  said 
to  follow  the  lines  of  the  original  play  with 
extraordinary  fidelity.  Constance  Binney  is 
the  outstanding  figure,  with  Fay  Compton, 
English  beauty,  playing  a role  of  scarcely 
less  importance,  and  Malcolm  Keen  imper- 
sonating the  husband  and  father. 

Denison  Clift,  besides  being  well  known 
as  a scenario  writer  and  director,  has  won 
success  and  popularity  as  a short  story  writer, 


Hodkinson  Announces  Per- 
sonnel Changes 

The  w.  w.  hodkinson  cor- 
poration announces  the  follow- 
ing changes  in  the  personnel  of  the 
organization  throughout  it’s  territorial 
offices. 

Miss  R.  A.  McNulty  becomes  Office 
Manager  of  the  Boston  Exchange  suc- 
ceeding J.  M.  Cummings  who  has  re- 
signed. C.  M.  Miller  entered  his  duties 
as  Office  Manager  of  the  Dallas  Branch, 
while  H.  L.  Bozeman  becomes  identified 
with  a similar  position  with  the  New 
Orleans  Branch.  Mrs.  F.  Baker  becomes 
Office  Manager  of  the  Oklahoma  City 
Branch. 


novelist  and  playwright.  Among  the  picture 
stars  whom  he  has  directed  in  successful  pro- 
ductions are  William  S.  Hart,  Louise  Glaum, 
Henry  B.  Walthall,  Sessue  Hayakawa  and 
Shirley  Mason.  During  1920  he  devoted  his 
time  to  the  direction  of  Fox  features  exclu- 
sively. 

Vitagraph  Working  on 
Many  Pictures 

The  Vitagraph  studio  at  Hollywood,  Cal.,  is 
actively  engaged  in  the  making  of  winter  pro- 
ductions which  inchjde  a special,  several  fea- 
tures and  a number  of  comedies. 

Work  has  been  started  on  a David  Smith 
production,  “ The  Ninety  and  Nine,”  adapted 
from  Ramsey  Morris’  play  of  the  same  name. 
This  will  be  released  in  the  late  fall. 

Larry  Semon  is  hard  at  work  on  a comedy 
dealing  with  the  Northwest. 

Earle  Williams  has  just  completed  final 
shots  of  “ You  Never  Know.” 

Alice  Calhoun  who  has  been  taking  a much- 
needed  rest  after  finishing  five  pictures  in  rec- 
ord time  is  preparing  to  start  on  another 
story  shortly. 

\\  illiam  Duncan  is  taking  a brief  respite 
after  finishing  a picture  of  the  West,  in  which 
feats  of  horsemanship  played  important  roles. 
This  picture  is  entitled,  “ When  Danger 
Smiles.” 

Jimmy  Aubrey  is  about  to  commence  work 
on  another  comedy. 


Pyramid  Buys  Rights  to 
“Tatiana  ” 

Pyramid  Pictures,  Inc.,  announces  the  acqui- 
sition of  the  screen  rights  to  H.  S.  Sheldon’s 
“ Tatiana,”  a story  of  Russia  during  the  1917 
upheaval,  which  will  be  directed  by  Ray  C. 
Smallwood. 


Motion  Picture  N e ■ s 


May  Allison  Star  In  “The 
Broad  Road  ” 

ITH  a cast  headed  by  May  Allisoi 
as  star,  Associated  Authors,  Johi 
Howard  Carr,  president,  startet 
work  last  Monday  on  the  first  of  six  pro 
ductions  which  it  has  contracted  to  mak< 
for  release  through  Associated  Exhibitors 
The  first  picture  will  be  an  adaptatior 
of  Hapsburg  Leibe’s  “ The  Broad  Road,’ 
a novel  which  was  printed  originally  it  I 
Collier’s  and  created  somewhat  of  a I 
furore.  May  Allison  in  the  star  role,  that  I 
of  Rosemary,  will  be  supported  by  Rich-  ; 
ard  C.  Travers  as  leading  man,  Ben 
Hendricks,  Jr.,  as  the  heavy,  Mary  Foy, 
Elime  La  Croix,  Joseph  Flannigan  and  I 
Charles  MacDonald. 

All  the  exterior  scenes  for  the  produc-  I 
tion  will  be  shot  near  Orlando,  Fla.,  where  1 
Associated  Authors  have  begun  the  con-  1 
struction  of  commodious  studio  buildings.  ] 
After  a few  weeks  the  company  will  re-  j 
turn  to  New  York  for  the  taking  of  the  J 
interiors. 


Universal  Officials  at 
Prosperity  Dinner 

Carl  Laemmle,  president  of  Universal,  ar  I 
his  associate  officials  of  the  Universal  bon  j 
office,  were  feted  in  Philadelphia  Monday  ; I 
a Prosperity  Dinner,  given  in  honor  of  tl  I 
recent  record-breaking  business  being  done  b I 
Universal’s  Philadelphia  Exchange.  . 

Prior  to  the  Prosperity  Dinner,  held  in  tl:  I 
Arcadia  Restaurant,  following  a theatre  part  I 
attended  by  the  entire  Universal  force  in  Phi  I 
adelphia,  Mr.  Laemmle  and  the  other  Universe 
executives  were  the  guests  of  Jules  E.  Masi( 
baum,  president  of  the  Stanlev  Companv,  at 
small  dinner  held  on  the  Ritz-Carlton  roof. 

The  Mastbaum  dinner  was  attended  bv  man  j 
of  Philadelphia’s  leading  film  figures,  ‘inelud 
mg  Messrs.  Boyd  and  Einstein  of  the  Stanle 
organization.^  Among  the  Universal  official, 
from  New  \ork  were  R.  H.  Cochrane,  vicj 
president;  E.  H.  Goldstein,  treasurer;  Art 
Schmidt,  sales  manager,  and  F.  J.  McConnell 
serial  manager.  Jules  Levy,  district  sale! 
manager  for  the  middle  Atlantic  division.  an< 
V.  R.  Carrick.  executive  manager  of  the  Phila! 
delphia  exchange,  also  were  among  the  guests! 


New  Organization  in 
Coast  Production 

I he  latest  organization  formed  to  produce! 
pictures  independently  is  the  Regent  Pictures 
• ompany.  It  is  headed  by  E.  D.  Newman 
formerly  special  representative  on  the  West 
t oast  for  Associated  First  National  Pictures  i 
Inc. 

The  Regent  Company  has.  already  purchased 
the  first  story  which  will  go  into  production, j 

The  Drivin  Fool.  ” by  William  F.  Sturm. 

Announcement  of  studio,  director  and  cast 
tor  the  first  production  will  be  made  within  a 
week. 


Two  Added  to  Selznick 
Publicity  Staff 

L.  F.  Guimond,  recently  connected  with 
Realart  Pictures  Corporation,  has  joined  the 
Selznick  ranks  in  the  publicity  and  advertis- 
ing department.  He  will  edit  the  house  organ 
and  will  have  supervision  over  a number  of 
special  advertising  campaigns. 

Miss  Blythe  Sherwood  has  also  been  given 
an  assignment  on  the  publicity  staff.  She  will 
devote  her  time  exclusivelv  to  publicising 
Theda  Bara. 


October  21,  1922 


20lo 


Firemen  Picture  Presented 
by  F.  B.  O 

Announcement  comes  from  the 
Film  Booking  Offices  of  America 
of  a companion  picture  to  “ In  The 
Name  of  The  Law,”  the  police  picture 
which  is  meeting  with  such  success.  The 
new  picture  is  also  an  Emory  Johnson 
production  and  is  called,  “ The  Third 
Alarm.” 

As  the  first  picture  presented  an  inti- 
mate home-life  drama  of  the  American 
policeman,  “ The  Third  Alarm  ” will  offer 
a true  picturization  of  the  life  of  a mem- 
ber of  the  big  city  fire  department,  and 
will  consequently  offer  the  same  exploita- 
tion possibilities. 

The  cast  is  made  up  largely  of  those 
players  who  appeared  in  “ In  The  Name 
of  The  Law.”  It  includes  Ralph  Lewis, 
Johnny  Walker,  Ella  Hall,  Richard  Mor-' 
ris,  and  the  youngsters,  Josephine  Adair 
and  Frankie  Lee. 

Emory  Johnson  personally  directed 
“ The  Third  Alarm.” 


Charles  Christie  Heads 
Realty  Company 

Charles  H.  Christie,  prominent  motion  pic- 
ture producer,  heads  the  latest  real  estate 
organization  to  be  formed  in  Los  Angeles.  It 
will  be  known  as  the  Christie  Realty  Com- 
pany, and  consolidates  into  one  organization 
ill  of  the  realty  activities  in  which  Mr.  Chris- 
:ie  and  associates  have  been  engaged  for  the 
past  two  years. 

The  purposes  of  the  new  organization,  capi- 
:al  of  which  is  already  subscribed  and  paid 
in,  are  to  acquire  and  develop  property  in 
Holh-wood  and  adjacent  territory  on  a large 
scale. 

Mr.  Christie  will  be  president  of  the  realty 
irganization.  Fred  L.  Porter  is  secretary,  and 
iVilliam  S.  Holman,  treasurer. 


Scenes  from  “The  Egg.’’  a Metro  picture 


Scenes  from  the  Cosmopolitan  Production  “The  Face  in  the  Fog,’’  in  which  the  cast  is  headed  by  Lionel 
Barrymore,  supported  by  Seena  Owen,  Lowell  Sherman  and  directed  by  Alan  Crosland 


Picture  Slump  Over , Says  Grainger 

Goldwyn  Executive  Enthusiastic  Over 
Conditions  Fo  und  in  Key  C ities 


UT  HE  slump  in  moving  pictures  is 
over.”  This  is  the  definite  convic- 
tion  voiced  by  James  R.  Grainger, 
of  Goldwyn  Pictures  Corporation,  on  his  re- 
turn from  a seven  weeks’ 
tour  of  the  country. 

Mr.  Grainger  visited 
every  key  city  in  the 
United  States,  talked 
with  hundreds  of  exhib- 
itors, came  in  touch  with 
leading  business  men  in 
all  sections  of  the  coun- 
try and  is  back  in  New 
York  fired  with  enthu- 
siasm over  the  prospects 
for  the  new  season.  James  R.  Grainger 

His  optimism  is  based  on  facts.  He  found : 

First — A quickening  of  activity  in  almost 
every  line  of  business. 

Second — The  settling  of  strikes. 

Third — The  assurance  of  western  and  south- 
ern bankers  that  more  money  is  being  placed 
in  circulation  every  week. 

Fourth — An  increase  in  freight  transpor- 
tation to  such  a degree  that  railroads  are 
being  taxed  beyond  their  capacity. 

Fifth — A confidence  on  the  part  of  exhib- 
itors that  did  not  exist  a year  ago. 

Sixth — The  emphatic  success  of  the  first  of 
the  big  pictures  released  this  year. 

“ Every  exhibitor  I met  was  on  his  toes  and 
looking  for  smashing,  big  productions,”  said 
Mr.  Grainger.  “ The  talk  about  lying  low 
and  waiting  for  times  to  improve  has  passed. 
It  is  agreed  that  now  is  the  time  to  go  out 
and  get  business.  The  public  has  money  to 
spend,  and  it  will  go  to  picture  theatres  if 
we  give  the  right  sort  of  entertainment. 


“ Instead  of  figuring  the  cost  of  a show 
down  to  the  minimum,  exhibitors  are  more 
interested  in  the  box  office  quality  of  a picture. 
They  have  had  their  fill  of  mediocre  programs 
and  want  to  gamble  on  getting  big  patronage 
with  big  attractions.  This  is  a healthy  condi- 
tion. It  means  that  we  are  out  of  a rut  and 
creating  a demand  for  the  very  best  that  the 
producers  can  supply.” 


Associated  Increases  Sales 
Staff 

W.  B.  Frank,  general  sales  manager  of  As- 
sociated Exhibitors,  announced  this  week  the 
addition  of  three  new  men  to  the  organiza- 
tion’s staff  of  sales  representatives. 

Charles  A.  Ivuehle  joins  the  Cincinnati 
forces  and  will  cover  several  Ohio  counties, 
with  Columbus  as  his  central  point. 

W.  W.  Rowland,  who  was  Metro’s  Cincin- 
nati branch  manager  several  years,  and  lately 
has  been  with  Universal,  also  has  been  named 
to  Associated’s  Cincinnati  office.  He  has  been 
assigned  to  cover  the  whole  of  Kentucky 
except  for  a few  cities  just  out  of  Cincinnati. 

C.  H.  Stewart  has  been  added  to  Asso- 
ciated’s sales  staff  in  St.  Louis. 

Kate  Lester  Signed  to 
Long  Contract 

Goldwyn  Pictures  Corporation  has  just 
signed  a long-term  contract  with  Kate  Lester, 
the  grande  dame  of  the  screen. 

Tlie  renewal  of  Miss  Lesters  contract  with 
Goldwyn  followed  close  upon  the  completion 
of  Rupert  Hughes’  new  picture,  “ Remem- 
brance,” in  which  she  acted  the  role  of  old 
Pop  Grout’s  wife,  sharing  acting  honors  with 
Claude  Gillingwater,  who  was  “ Pop.” 


2014 


Schulberg  Inaugurates  New  Plan 


Motion  Picture  N 


e w 


Co-operative  Production  Will  Give 
Everyone  Employed  Financial  Share 


A CO-OPERATIVE  plan  of  production 
has  been  inaugurated  by  B.  P.  Sehul- 
berg,  president  of  Preferred  Pictures, 
Ine.,  at  his  studio  in  Los  Angeles.  The  new 
order  of  things  will  give  everyone  who  shares 
in  the  actual  production  of  various  Preferred 
Pictures  a^  financial  share  in  the  profits  dur- 
ing the  life  of  the  productions. 

f o-operative  production  has  been  discussed 
and  experimented  with  by  various  organiza- 
tions and  individuals  in  the  business  for  some 
time,  but  the  exact  measure  of  success  at- 
tained by  them  is  doubtful.  Schulberg’s 
extensive  experience  in  all  ends  of  the  indus- 
try has  brought  him  to  the  realization  that 
production  costs  mount  so  high  because  of  the 
unusual  waste  brought  about  by  indiscrim- 
inate spending  on  the  part  of  members  of  the 
working  force. 

“ To  accomplish  anything  properly  there 
must  be  real  co-operation,  and  with  this 
thought  in  mind  I worked  out  a plan  for  mak- 
ing my  productions  whereby  not  only  fee  cost 
is  minimized  but  everyone  joins  in  "with  such 
a spirit  that  he  gives  us  his  very  best  efforts. 
Each  person  associated  with  the  production 
is  given  a financial  share  in  it.  In  this  way 
his  interest  does  not  cease  when  he  receives 
his  last  pay  check  but  continues  all  during  the 
picture’s  nation-wide  run. 

I should  like  to  point  how,  in  one  par- 
ticular instance,  the  plan  is  working  out. 
During  the  filming  of  ‘ Shadows  ’ we  struck 
\ery  bad  weather  while  taking  our  exterior 


scenes.  We  were  way  behind  on  our  schedule 
and  it  was  essential  to  speed  things  up. 

“ With  many  players  I would  not  take  a 
chance  on  making  them  hurry,  but  when  I 
told  Director  Tom  Forman  and  his  company 
that  we  would  have  to  work  overtime  they 
agreed  without  a murmur,  and  I knew  that 
not  a single  scene  would  be  slighted.” 


The  Shriek  of  Araby,”  recently  completed  Mack 
bennett  Comedy  released  through  Associated  First 
National  Pictures,  features  Ben  Turpin  and  Kathryn 
McGuire 


Fox  Announces  Release  Date 
Changes 

CHANGE  of  release  dates  for  “A 
LitUe  Child  Shall  Lead  Them”  and 
• i .LlSbts  of  New  York,”  two  spe- 
cials for  the  current  season,  were  an- 

weekCeC*  ^ ^OX  ^dm  Corporation  this 

“A  Littie  Child  Shall  Lead  Them,”  Paul 
tl.  Sloanes  screen  version  of  the  story 
by  the  mysterious  “Mr.  X,”  which  is 
about  to  enter  the  seventh  week  of  an 
indefinite  run  at  the  Lyric  theatre,  New 
York,  and  which  was  set  for  release  on 
October  29,  will  not  be  ready  for  general 
distribution  until  November  26,  accord- 
to  the  announcement. 

Publication  of  “Lights  of  New  York” 
by  the  same  author,  has  been  set  back 
from  October  22  to  November  12.  This 
special  was  directed  by  Charles  J.  Brabin. 

According  to  the  present  Fox  schedule 
another  special,  “My  Friend  the  Devil 
will  be  released  November  19th.  It  was 
adapted  from  George  Ohnet’s  novel  “Dr 
Rameau.” 


Scenes  from  the  ^Ingram  production.  -Trifling 


Ballin  Starts  Casting 
“Vanity  Fair”  § 


Giblyn  Will  Direct  in 
Holland 


Producers’  Security  Corporation,  which 
handles  the  productions  of  Hollandia  Films 
announces  an  acquisition  to  this  organization 
m the  person  of  Charles  Giblyn,  director. 
Giblyn  left  Saturday  on  the  S.  S.  Ryndam 

Si  r /1!  ’ lie  wil1  start  production 

immediately  on  a feature  titled  “ Hypocrites,” 
by  Henry  Arthur  Jones. 


Mabel  and  Hugo  Ballin  left  for  Los 
Angeles  last  A ednesday  afternoon.  Imme- 
diately  upon  their  arrival  on  the  West  Coast 
Mr.  Ballon  will  start  casting  for  his  new 

mT iaw°'  Ctu0u’  “Yanity  Fair”  in  "hich 
Mrs.  Baffin  will  be  seen  as  “ Beckv  Sham” 

This  picture  will  be  a Goldwyn  release. 

Many  weeks  of  research  work  on  this  sub- 
ject  have  been  put  in  by  Mr.  Ballin. 

Vanity  Fair”  will  be  considerable  of  a 
screen  spectacle,  it  is  announced.  Most  of  the 

Dar^o/tf  Lvd  in  Lo,ndon  in  the  very  early 
part  of  the  >uneteenth  Century.  3 


Famous  London  Music  Hall  Now  Universal 
First  Run  House 


/\  panies  has  just*  taker!  p lac  e^  wf t h *1  he  ’ * * ’ * ?ollcy  ol  American  Film  Com. 
European  Motion  Picture  Comnanv^T  fdafT  °f  arrangements  by  the 


This  is  the  fire  in  ™e  new  Uxtord  Theatre. 

venture  into  the  screen  wodd^he  J^cmthprese^ado  inf™h°cUSe’  and  its  initial 
Jewel  production  of  Langdon  McCormick's rdi  It  Vi  The  Storm>”  Universal’s 
possible  success,  it  is  said.  S celebrated  play,  met  with  the  greatest 


TwoTHafs°™d  olhir1 Un‘»Z%^FTl!S'mSr^  V*  ,at"  by  " 
to  carry  out  Carl  Laemmle’s  recemlvTnnZSr  a ^ the  first  steps  to  be  taken 
dead-lock  in  England,  and  of  showing  Amerkan  fiiP° y °J  breaking  the  release 
tnately  the  same  time  they  are  presented  in  this  country.  C°Untry  at  approxi- 


* — ***  cuuiiu y, 

Ga"'“'  °£  L°nd0n’  «»=  New  Oxford  theatre 


October  21,  1922 


2015 


Goldwyn  Employees  Win 
Promotion 

TWO  employees  in  Gildwyn  branch  ex- 
changes have  just  been  promoted  to 
be  resident  managers  of  exchanges. 
Seth  Perkins,  for  several  years  a sales- 
man in  the  Los  Angeles  office,  with  an  ex- 
cellent record  to  his  credit,  has  been  ap- 
pointed resident  manager  of  the  Los 
Angeles  office  succeeding  M.  Wolf. 

Walter  Eltries,  booker  at  the  Seattle 
office,  has  been  promoted  to  the  resident 
managership  of  the  newly  created  Port- 
land, Ore.,  branch  exchange. 

Harry  Danto  has  been  appointed  resi- 
dent manager  of  the  Chicago  exchange  to 
succeed  Harry  S.  Lorch  who  will  take  up 
other  duties,  the  nature  of  which  will  be 
announced  later. 


Cast  Is  Announced  for 
“Ghost  Patrol” 

Ralph  Graves,  discovered  by  Griffith  and  de- 
veloped by  Universal,  has  been  cast  for  the 
role  of  the  boy  in  “ The  Ghost  Patrol,”  by 
Sinclair  Lewis. 

Edith  Roberts,  starred  in  her  own  right  by 
Universal  in  big  productions  and  recently  with 
Lasky,  has  the  role  of  the  girl. 

George  Nichols  will  play  the  character  role; 
that  of  the  New  York  cop  who  wouldn’t  retire. 

Max  Davidson  will  have  a serio-comic  role 
as  the  cobbler  of  the  story.  Lydia  Titus  will 
appear  as  the  irrepressibly  Irish  “ Mrs. 
Murphy  ” while  Dan  Crimmins,  of  Crimmins 
and  Gore,  will  be  Murphy. 


Scenes  from  the  Vitagraph  picture  starring  Earl  Williams,  entitled  “ You  Never  Know.” 


F aramount  Releases  Due  October  15 


Strong  Casts  Will  Be  Seen  in  “ Burning 
Sands”  and  “The  Ghost  Breaker ” 


Scenes,  top  and  bottom,  from  “Over  Here”;  a shot 
from  “The  Challenge,”  centre;  both  produced  by 
John  Jasper 


PARAMOUNT  will  release  on  October  15 
the  George  Melford  production,  “ Burn- 
ing Sands,”  with  Wanda  Hawley  and 
Milton  Sills;  and  Wallace  Reid  in  “ The  Ghost 
Breaker.” 

“Burning  Sands”  is  being  advertised  as 
“ A Man’s  Answer  to  ‘ The  Sheik.’  ” It  is 
taken  from  the  novel  by  Edward  Weigall,  the 
scenario  being  by  Olga  Printzlau  and  Walde- 
mar  Young. 

This  picture,  according  to  Paramount,  is 
even  more  picturesque  in  settings  and  cos- 
tumes than  was  its  predecessor.  There  are 
hundreds  of  Arabs  in  their  brilliant  flowing 
robes,  with  scenes  representing  Cairo  and 
desert  oases  offering  beautiful  backgrounds. 

With  Miss  Hawley  and  Mr.  Sills  in  the 
leading  roles,  a fine  supporting  company  is 
seen.  Jacqueline  Logan  is  captivating  as  a 
French  dancer;  Robert  Cain  has  the  chief 
heavy  role  and  Albert  Roscoe,  Cecil  Holland, 
Winter  Hall,  Louise  Dresser,  Fenwick  Oliver, 
Harris  Gordon  and  Joe  Ray  are  prominent  in 
the  supporting  cast. 

“ The  Ghost  Breaker  ” might  aptly  be  called 
a comedy-melodrama,  for  thrills  are  inter- 
spersed with  fun  in  a most  satisfying  degree. 
It  is  an  adaptation  by  Jack  Cunningham  of 
the  stage  play  by  Paul  Dickey  and  Charles 
W.  Goddard.  Alfred  E.  Green  was  the 
director. 

Wallace  Reid’s  role  is  that  of  a young 
American  who  undertakes  to  rid  a Spanish 
castle  of  some  undesirable  ghosts  who  have 
taken  up  their  abode  there  for  reasons  of 
their  own. 

Lila  Lee  is  again  seen  as  a Spanish  senorita. 
Walter  Hiers,  in  the  comedy  role  of  Rusty 


Snow,  a negro  valet,  plays  in  black  face  for 
the  first  time,  while  Arthur  Carewe,  J.  F.  Mc- 
Donald, Frances  Raymond  and  Snitz  Edwards 
complete  the  cast. 


Feinman  Joins  Warner 
Publicity  Staff 

A.  L.  Feinman,  motion  picture  publicist  and 
exploiteer  of  a number  of  big  screen  successes, 
this  week  joined  the  Warner  Brothers’  Exploi- 
tation Department,  where  he  has  been  assigned 
to  the  direction  of  publicity,  advertising  and 
exploitation  of  the  W.  B.  Exchange,  which 
controls  the  rights  to  the  Warner  Brothers’ 
product  for  physical  distribution  in  the 
Greater  New  York  territory. 

This  announcement  comes  simultaneously 
with  the  announcement  of  Feinman’s  resigna- 
tion from  the  Fox  Film  Corp. 


Sam  Morris  Becomes 
Warner  Executive 

Sam  E.  Morris  has  been  engaged  by  the 
Warner  Brothers,  according  to  an  announce- 
ment by  Harry  M.  Warner.  Morris  will 
occupy  an  executive  position  with  the 
organizaiton. 

Mr.  Warner  declared  that  the  selection  of 
Mr.  Morris  was  made  after  a thorough  canvass 
of  the  entire  industry  had  been  made  to  find 
a suitable  person  to  occupy  a responsible 
position  in  this  fast  growing  Warner  Brothers 
concern. 


2016 


Three-Day  Convention  for 
Missouri 

PLANS  for  the  M.P.T.O.  Missouri 
convention,  at  which  Will  Hays, 
President  Sydney  S.  Cohen  and  M. 
J.  O’Toole  will  be  present,  have  become 
so  extended  that  it  has  become  necessary 
to  make  the  meeting  a three-day  affair, 
two  of  work  and  one  of  “play.”  The  con- 
vention will  be  held  at  Excelsior  Springs, 
Mo..  October  18.  19  and  20. 

Scores  of  men  of  national  importance, 
including  Senators  James  Reed  and  Sel- 
don  Spencer,  in  addition  to  the  presidents 
of  numerous  state  exhibitor  organizations, 
novel  athletic  stunts,  including  a uniquely 
arranged  golf  tournament  and  baseball 
game,  and  innumerable  other  features  will 
combine  to  make  what  it  is  believed  will 
be  Missouri's  greatest  convention  since 
the  formation  of  the  M.P.T.O.M. 


Brilliant  Audience  Attends 
Premier  of  “ Knighthood ” 

On  Wednesday,  October  11,  “ When  Knight- 
hood Was  in  Flower,”  had  its  initial  showing 
in  Chicago.  The  occasion  was  held  in  Balaban 
and  Katz  Roosevelt  theatre,  and  was  the  most 
pretentious  affair  of  its  kind  ever  known  to 
Chicago. 

A great  audience  packed  the  theatre  to  the 
doors  and  crowds  were  held  out  throughout  the 
evening.  Among  those  witnessing  the  per- 
formance were  State  officials,  Mayor  Thomp- 
son, Superintendent  of  Police  Fitzmorris  and 
many  of  the  City  Council.  A large  number  of 
society  people  were  in  attendance,  the  social 
aggregation  being  headed  by  Mrs.  Kellogg 
Fairbanks  and  numerous  prominent  people  in 
Chicago  business  life. 

Splendid  stage  setting  and  lighter  effects  had 
been  prepared  by  Joseph  Urban  and  a special 
orchestra  rendered  the  musical  setting  used  at 
the  Criterion  theatre,  New  York. 


“Timothy’s  Quest ” Will 
Have  Coast  Run 


Hi  Iyer  Is  Directing  “ Miles 
Brewster  ” 

Lambert  Hilyer  is  directing  “ Miles  Brew- 
ster and  The  Super-Sex”  at  the  Hollywood 
Studios  for  distribution  by  American  Releas- 
ing Corporation.  The  story  is  by  Frank  R. 
Adams  and  originally  ajipeared  in  the  Cosmo- 
politan Magazine. 

The  screen  adaptation  was  made  by  Hilyer 
and  the  cast  is  headed  by  Robert  Gordon. 
Other  important  roles  are  in  the  hands  of  Tully 
Marshall,  Lydia  Knott,  Gertrude  Claire,  Char- 
lotte Pierce  and  Kenneth  Gibson. 


“ The  Black  Domino ” is 
F.  B.  O.  Release 

Film  Booking  Offices  of  America  this  week 
announces  “ The  Black  Domino,”  a society 
drama  directed  by  Harry  Revier,  as  a future- 
release.  It  is  interpreted  by  a cast  including 
Jack  Connolly,  Dorothy  Revier,  Harry  Van 
Meter,  Juanita  Hansen,  Eugene  Burr  and  Lee 
Willard. 

“ The  Black  Domino  ” tells  the  story  of  an 
unscrupulous  doctor  who  uses  his  beautiful 
wife  to  find  subjects  for  blackmail.  F.  B.  0. 
has  not  yet  announced  a release  date  on  this 
production. 


Bert  Ennis  Given  New 
Assignment 

Through  a special  arrangement  entered  into 
between  Louis  Weiss  and  Herbert  Lubin,  Bert 
Ennis  has  been  loaned  to  Associated  Pictures 
Corporation  for  the  purpose  of  handling  a 
special  exploitation  campaign  in  the  interests 
of  “ Quincy  Adams  Sawyer,”  the  first  of  a 
series  of  S-L  special  productions  being  made 
by  Herbert  Lubin  and  Arthur  H.  Sawyer  for 
Metro  Pictures  Corporation. 

This  work  will  be  in  addition  to  Ennis’ 
duties  as  director  of  publicity  for  Weiss 
Brothers’  Artclass  Pictures  Corporation. 


For  the  Los  Angeles  premiere  of 
“ Timothy’s  Quest,”  Kate  Douglas  Wiggin’s 
story,  distributed  by  American  Releasing  Cor- 
poration, Miller’s  theatre  has  booked  the  pic- 
ture for  three  weeks  beginning  October  16. 

Directed  by  Sidney  Olcott  with  a east  in- 
cluding Joseph  Depew,  Baby  Helen  Rowland, 
Marie  Day,  Margaret  Seddon,  Vivia  Ogden, 
Bertram  Marburgh  and  Gladys  Leslie,  the 
quaint  story  of  New  England  life  has  received 
unstinted  praise  from  the  trade  press. 

John  Jasper  to  Re-Enter  Ranks 
of  Producers 

JOHN  JASPER,  general  manager  of 
Hollywood  Studios,  Inc.,  is  en  route 
for  the  East  for  the  purpose  of  con- 
cluding arrangements  for  the  production 
of  five  specials.  While  in  New  York, 
Mr.  Jasper  will  conduct  trade  showings 
of  two  five-reelers  recently  completed 
under  his  supervision. 

The  first  ot  these  two  features  is  titled 
“ Over  Here  ” and  presents  an  all-star 
cast  which  includes  Estelle  Taylor, 
Tully  Marshall,  Wilfred  Lucas,  Snitz  Ed- 
wards, Jean  Perry,  Ben  Deely,  and  Kate 
Price.  Bertram  Bracken  directed  the 
subject.  The  otner  feature,  titled  “ The. 
Challenge,”  was  produced  by  Charles  J. 
Hall  from  an  original  story  by  Warner 
Van  Valkenburg.  Jack  O’Brien  directed. 


Beban  Combination  Is 
Doing  Well 

The  first  three  of  George  Beeban’s  season  of 
thirty  weeks  in  Iris  novel  combination  of  screen 
and  spoken  drama,  “ The  Sign  of  The  Rose,” 
have  met  with  pronounced  success,  according 
to  the  American  Releasing  Corporation,  dis- 
tributors of  the  picture. 

At  the  California  theatre,  Los  Angeles;  The 
Miller  at  Wichita,  and  the  Delmonte  in  St. 
Louis,  four  performances  daily  are  said  to 
have  totaled  an  immense  weekly  business. 


Publicity  Concern  Has 
New  Affiliation 

Harold  C.  Howe  and  B.  M.  Conlon,  who 
conduct  an  advertising  and  publicity  bureau 
in  New  York,  announce  that  Rufus  W.  Gay-1 
nor,  newspaper  and  magazine  man,  will  be 
affiliated  with  their  offices  commencing  next 
week. 

Gaynor  was  for  several  years  on  the  staff 
of  the  New  York  Evening  Sun  and  later  was 
on  the  editorial  staff  of  the  MacFadden  publi- 
cations. For  two  years  he  was  confidential 
secretary  to  his  father,  the  late  Mayor  William 
■T.  Gaynor,  of  New  York  City. 


Motion  Picture  News 


Lichtman  Exchanges  Are 
Opened  in  South 

THREE  new  A1  Lichtman  Exchanges 
are  now  operating  in  Atlanta,  New 
Orleans  and  Dallas.  These  are  the 
offices  which  are  to  be  conducted  under 
the  joint  partnership  recently  entered 
upon  between  E.  V.  Richards,  Jr.,  vice- 
president  and  general  manager  of  the 
Saenger  Amusement  Co.  of  New  Orleans, 
and  A1  Lichtman,  president  of  the  A1 
Lichtman  Corporation.  Henry  Gins- 
berg, general  salesmanager  of  the  Licht- 
man organization,  is  back  in  town  after 
spending  some  time  in  the  South  getting 
the  Lichtman  service  under  way.  While 
in  Atlanta  he  appointed  R.  A.  Davis  local 
manager. 

In  New  Orleans,  Ginsberg  started  the 
operation  of  the  exchange  to  serve  Mis- 
sissippi and  Louisiana.  C.  J.  Briant  will 
handle  the  business  in  those  two  states. 


“ Are  You  a Failure ” 
Cast  Selected 

Lloyd  Hughes,  Madge  Bellamy,  Tom  Sant- 
sebi  and  Hal  Cooley  have  been  selected  to 
portray  the  principal  roles  in  “ Are  You  a 
Failure?”  which  B.  P.  Schulberg  placed  in 
production  last  week  on  the  coast. 

The  production  is  being  directed  by  Tom 
Forman  and  will  be  the  second  of  his  series 
for  releases  through  the  A1  Lichtman  Cor- 
poration. 


Remick  Will  Publish 
“ Shadows ” Song 

“ Ching,  Ching,  Chinaman,”  a song  based 
on  “ Shadows,”  the  new  Preferred  release 
through  the  Lichtman  Corporation,  will  be 
published  by  the  Jerome  Remick  Co.,  music 
publishers.  The  lyrics  were  written  by  Eve 
Unsell,  head  of  the  story  department  at  the 
Schulberg  studio,  and  the  music  by  Louis 
Gottschalk. 


Selznick  News  Reel  Made  Part 
of  Eastern  Unit 

THE  Selznick  News  Reel  has  been 
definitely  made  a part  of  David 
O.  Selznick’s  Eastern  production 
unit.  This  arrangement  put  the  news  reel 
together  with  the  Theda  Bara  special 
production  under  David  Selznick’s  sole 
supervision.  While  the  current  events 
pictorial  unit  was  at  first  jointly  super- 
vised by  Myron  and  David  Selznick,  for 
some  time  past  it  has  been  entirely  in 
the  hands  of  the  latter  as  managing  di- 
rector. The  arrangement  has  been  made 
permanent  and  given  official  approval. 

The  staff  of  the  Selznick  News  is  con- 
tinually being  enlarged,  the  latest  addition 
being  Agnes  Smith,  formerly  of  the  New 
York  Morning  Telegraph  and  recently 
engaged  in  production  work  of  the  West 
Coast.  Miss  Smith  is  exceptionally  well 
equipped  for  the  position  of  associate 
editor  and  is  expected  to  enhance  the 
value  of  the  Women’s  Supplement  as  well 
as  the  reel  in  general. 

Lawrence  Darmour,  editor-in-chief,  has 
given  the  matter  of  foreign  service  close 
attention  and  the  Selznick  News  now 
has  one  of  the  best  foreign  staffs  in  news 
reel  circles,  every  civilized  country  in  the 
world  being  covered. 


October  2 1,  1922 


2017 


NEtrSY  BRIEFS  FROM  CENTRAL  FILM  BELT 

Chicago  and  the  Mid-West 

L.  H.  MASON,  REPRESENTATIVE,  752  S.  W A BASH  AFE. 


Among  the  Exhibitors 

CHARLES  J.  SCHAEFER  has 
purchased  the  Garfield  Theatre 
Building,  for  a cash  consideration 
of  $60,000.  The  house,  which  is  lo- 
cated at  2844  W.  Madison  Street, 
has  a seating  capacity  of  seven  hun- 
dred and  two  stores  adjoin- 
ing. The  lot  is  125x  72  feet.  Mr. 
Schaefer  has  been  the  lessee  and 
has  paid  rent  for  this  house  for 
thirteen  years.  The  Garfield  was 
one  of  the  first  movie  houses  on 
the  west  side,  having  been  erected 
in  1909.  Manager  Charles  F. 
Ryan  reports  that  no  change  in 
policy  is  contemplated. 

D.  Frisini  has  purchased  the  Gem 
theatre  at  Litchfield,  Illinois,  from 
W.  B.  Kneedler.  Mr.  Frisini  is  al- 
ready interested  in  houses  which  he 
operates  at  Taylorville  and  Kincaid. 

The  opening  of  “ When  Knight- 
hood Was  in  Flower,”  for  an  ex- 
tended run  at  the  Roosevelt  theatre, 
brought  several  representatives  of 
Cosmopolitan  Productions  to  Chi- 
cago, including  H.  B.  Carver,  in 
general  charge  of  the  production ; 
Joe  Urban,  who  arranged  the  stage 
settings  and  lighting  effects,  and 
Publicist  Richardson,  who  is  col- 
laborating with  the  Balaban  & Katz 
publicity  staff  in  putting  the  picture 
over.  A special  orchestra  director 
and  a number  of  musicians,  who 
will  augment  the  regular  Roosevelt 
orchestra,  also  were  brought  on 
from  New  York  for  the  run. 


L.  H.  Gumbiner,  who  is  interested 
in  the  De  Luxe,  Bertha,  Parkside 
and  other  Chicago  theatres,  has  left 
for  Los  Angeles,  where  he  owns  the 
Garrick  theatre.  Mr.  Gumbiner 
has  been  in  Chicago  since  last 
Spring  and  expects  to  spend  several 
months  on  the  west  coast  before  re- 
turning. 


Manager  Sparr  is  again  running 
the  Village  theatre  at  Wilmette, 
after  a year’s  absence  in  Florida. 
Jim  Salter,  who  has  been  manager 
during  his  absence  has  gone  east 
and  it  is  understood  may  accept  a 
position  there. 


Frank  Thielan  is  recovering  from 
the  effects  of  injuries  received 
recently  when  a heavy  stone  fell 
from  a building,  fracturing  his  skull. 
He  was  able  to  go  to  his  office  for 
the  first  time  last  Saturday.  While 
it  will  be  necessary  for  him  to  go 
slow  for  a while,  his  friends  will 
be  glad  to  know  that  all  danger  of 
serious  complications  seems  to  be 
past,  and  it  is  expected  that  he  will 
progress  until  he  is  again  as  strong 
and  well  as  ever. 


A party  of  Chicago  exhibitors  left 
to  attend  the  convention  of  the 
Michigan  Motion  Picture  Theatre 
Owners,  at  Flint,  Michigan,  on 


Monday  night.  Those  making  the 
trip  were  Messrs.  Fitzpatrick,  Mc- 
Elroy,  Louis  Frank  and  John  Silha. 
President  A1  Steffes  of  the  Minne- 
sota Motion  Picture  Theatre 
Owners,  made  the  journey  from  the 
Windy  City  to  Flint  in  company 
with  the  Chicago  exhibitors.  The 
Flint  convention  was  expected  to  be 
the  largest  and  most  important 
meeting  of  Michigan  exhibitors 
ever  held  and  among  national  celeb- 
rities expected  to  be  present  were 
Will  Hays  and  Sidney  Cohen. 


Mrs.  Pearce  has  sold  her  New 
Brookline  theatre  at  South  Chicago 
Avenue  and  Cottage  Grove  Avenue 
to  Karb  & Lang,  who  will  continue 
operating  it  as  a high-grade  house. 


Director  Eddie  Laemmle  and 
Production  Manager  Martin  Bend- 
heim,  stopped  off  at  Chicago  for 
several  days  last  week,  en  route 
to  the  coast  where  Mr.  Laemmle 
will  start  work  on  a new  serial. 
They  had  just  returned  from 
Europe,  where  Mr.  Laemmle  was 
to  direct  a picture  but  was 
incapacitated  from  going  through 
with  the  schedule  by  illness.  This 
young  director  was  kept  busy 
receiving  congratulations  on  the 
splendid  success  of  his  “ The  Days 
Of  Buffalo  Bill,”  in  the  Chicago 
territory,  and  many  hopes  were 
expressed  that  his  next  big  serial 
or  feature  will  have  the  sarnie 
Americanization  and  entertainment 
value  which  he  incorporated  into 
“ The  Days  of  Buffalo  Bill.” 

C.  D.  Siegler  is  putting  the 
finishing  touches  on  his  eight 
hundred  seat  Eastside  theatre, 
which  is  located  at  10555  Ewing 
Avenue,  and  expects  to  open  it 
at  an  earlv  date. 


The  admission  prices  for  the  run 
of  “ Robin  Hood  ” at  Cohan’s 
Grand,  will  be  fifty  cents  to  two 
dollars,  according  to  a decision 
arrived  at  early  this  week.  Douglas 
Fairbanks  and  Mary  Pickford,  as 
well  as  many  notables  prominent 
in  political  business  and  social  life, 
are  scheduled  to  be  present  at  the 
opening  performance  on  Sunday 
night,  October  15th. 


Around  the  Exchanges 

p RESWELL  SMITH,  manager 
of  the  United  Artists  Chicago 
exchange  since  its  opening,  has  been 
called  to  the  New  York  headquar- 
ters of  this  organization  and  will 
leave  shortly  to  assume  his  new  du- 
ties. The  post  made  vacant  by  his 
promotion  will  be  filled  by  E.  J. 
Eichenlaub,  also  widely  known  in 
the  central  west  film  circles,  who  re- 
cently severed  his  connection  with 
Associated  First  National,  with 
which  organization  he  had  been  as- 
sociated for  the  past  three  years, 
latterly  as  manager  of  the  exchange. 


Mr.  Smith  has  been  actively  en- 
gaged in  the  motion  picture  business 
in  Chicago  for  seven  years  and  has 
a very  large  number  of  friends  in 
the  industry,  who  regret  to  see  him 
leave,  but  unite  in  congratulating 
him  on  his  advancement. 


Manager  Maynard  Schwartz  of 
Educational’s  Chicago  exchange,  re- 
ports business  good  and  that  his 
salesmen  have  brought  in  many  de- 
sirable contracts  recently,  including 
one  for  the  entire  Educational  prod- 
uct to  be  shown  at  Ascher  Brothers 
houses,  and  another  lining  up  Bala- 
ban & Katz,  and  a third  with  Lub- 
liner  & Trinz,  to  showr  the  Sherlock 
Holmes  two  reelers  every  other 
week.  Educational  now  has  its 
bookkeeping  and  film  distributing 
departments  located  on  the  same 
floor  as  its  offices  at  831  S.  Wabash 
Avenue  and  is  in  better  shape  than 
ever  before  to  give  first-class  serv- 
ice to  exhibitors. 


Frank  P.  Ishmare,  star  Metro 
salesman,  is  back  on  the  job  after 
being  ill  for  a week,  and  showed  us 
a list  of  new  contracts  signed  up. 
The  total  runs  well  up  into  five 
figures  and  brings  the  total  far  past 
his  best  previous  record  for  a like 
period. 

A trade  showing  and  lunch  was 
held  at  the  Blackstone  on  Tuesday 
with  Manager  Rozelle  of  Metro  as 
host  and  Max  Graf,  producer  of 
“ The  Forgotten  Law,”  and  who  re- 
cently signed  up  to  distribute  his 
pictures  through  Metro,  guest  of 
honor.  “ The  Forgotten  Law  ” was 
screened  and  very  well  received  by 
the  large  party  of  exhibitors  and 
representatives  of  the  trade  and 
daily  press,  who  were  present  at  the 
luncheon. 


Herman  Stern,  sales  manager  of 
Universal’s  Chicago  exchange,  put 


on  a special  midnight  pre-view  of 
“ The  Kentucky  Derby,”  heralded 
as  “ the  greatest  racing  picture  of 
the  age,”  for  members  of  the  the- 
atrical profession  now  appearing  in. 
the  city,  and  motion  picture  exhibi- 
tors, at  the  Randolph  Theatre  ora 
Thursday  night.  A large  and  appre- 
ciative audience,  including  many- 
prominent  in  theatrical  circles  were- 
present  and  gave  the  picture  a great 
reception.  Reginald  Denny,  whose 
Leather  Pushers  series  has  wore 
public  favor,  is  star  of  the  new 
feature  and  does  excellent  work 
throughout. 


L.  A.  Rozelle,  manager  of  Metro, 
and  for  a long  time  one  of  the 
eligible  bachelors  of  film  row,  stole 
a march  on  his  friends  last  week 
when  he  was  quietly  married.  Mrs. 
Rozelle,  before  hej-  marriage,  was 
a resident  of  Baltimore,  Maryland, 
which  accounts  for  several  hasty 
trips  which  the  popular  Metro  man- 
ager has  recently  made  to  the  home 
of  the  diamond  back  terrapin  and 
the  mallard  duck. 


Film  Booking  Offices  of  America 
held  a pre-release  showing,  with  de 
luxe  orchestra  accompaniment,  of 
“ In  the  Name  of  the  Law,”  at 
Aryan  Grotto  on  Monday  of  this 
week.  A large  and  representative 
audience  of  exhibitors  attended  and 
comments  on  the  feature  were  de- 
cidedly complimentary. 


Lee  Woodyatt,  well  known  film 
salesman,  is  again  connected  with 
Select  Pictures  and  will  cover 
Illinois  and  Indiana  territory  for 
Manager  Eddie  Silverman. 


At  the  annual  meeting  of  the 
Chicago  Film,  Board  of  Trade 
which  was  held  at  804  S.  Wabash 
Avenue  last  week,  officers  for  the 
ensuing  year  were  elected  as  fol- 
lows : Eddie  Silverman,  president ; 

Joe  Friedman,  vice-president;  J. 
A.  Steinson,  secretary ; and  May- 
nard Schwartz,  treasurer. 


M.  M.  Plirsch  has  been  promoted 
1 rom  sales  manager  of  Para- 
mount’s Milwaukee  exchange,  to 
manager  of  the  Peoria  exchange, 
which  has  just  been  opened.  Mr. 
Hirsch  is  well  known  around 
Chicago,  where  he  was  connected 
with  the  film  business  for  several 
years. 


Line-and-halftone  art  ad  used  t>y 
Colonial  theatre,  Indianapolis,  on 
“ Mr.  Barnes  of  New  York  ” 


Exchange  Manager  Clyde  Eck- 
hardt,  has  appointed  George  Old- 
field sales  manager  for  Fox 
ISducationals  in  this  territory.  Mr, 
Oldfield  is  well  qualified  for  this 
position  having  had  valuable  ex- 
perience both  in  the  amusement 
and  educational  fields. 


2018 


Motion  Picture  News 


EXHIBITORS ' REPORTS  ON  N E fF  RELEASES  \ 

What  the  Big  Houses  Say 

EARLY  RETURNS  FROM  IF  E E K RUN  THEATERS 


FAMOUS  PLAYERS 
Pink  Gods — 

Bebe  Daniels’  popularity  sufficient 
to  carry  it  through.  Theme  too  far 
fetched  some  patrons  said.  Excel- 
lent receipts.  (Middle  West,) 


Favorably  received  at  my  house. 
Good  business.  (West.) 


Bebe  Daniels  is  popular  here  and 
this  one  went  over  big  for  a week. 
(Middle  West.) 

Manslaughter — 

Extensive  exploitation  made  this 
picture  go  over  big  with  us.  Hold- 
ing it  over  a second  week.  (Mid- 
dle West.) 


Started  on  Thursday,  it  did  a 
lockout  business.  Next  day  was 
rainy  but  business  was  good  just  the 
same.  It  hasn’t  broken  any  house 
records  but  might  yet.  Meighan’s 
pictures  take  and  the  story  seems 
to  have  been  widely  read.  (Mid- 
dle West.) 


Lacks  story  but  brimful  of  gor- 
geous stuff  that  pulled  well  with 
women ; held  up  fairly  well  for  two 
weeks.  (Middle  West.) 

One  of  the  best  made  and  acted 
features  that  tve  have  had.  Great 
audience  film  with  sustained  inter- 
est. Great  business.  Best  Thomas 
Meighan  has  had.  (East.) 


The  Old  Homestead — 

This  picture  has  some  great 
photography,  but  seemed  below 
average  and  brought  fair  business 
only.  A too  obvious  attempt  to 
spread  a 3-act  stage  production  into 
feature  film  length.  (East.) 

While  Satan  Sleeps — 

Good  story  but  no  particular 
drawing  power.  Held  up  fair  for 
one  week.  (Middle  West.) 

Very  interesting  picture.  (Mid- 
dle West.) 


The  Man  Unconquerable — 

Business  not  so  good.  The  title 
seemed  to  be  puzzling.  No  other 
special  reason  except  that  the  pic- 
ture wasn’t  strong  enough  to  pull 
them  in.  (Middle  West.) 


Burning  Sands — 

Good  picture  and  box  office  bet. 
(West.) 


The  Bonded  W oman- — 

A good  attendance  for  a week’s 
run.  (Middle  West.) 


The  Face  in  the  Fog — 

Splendid  mystery  picture  marked 
by  fine  acting  of  Lionel  Barrymore. 
Good  box  office  puller.  (Middle 
West.) 


ONE  WEEK. 

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Supported,  by  CONWAY  TEARLE. 
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magnetic  »o  radiant  as  the  Duchcrje  who  become* 
Ibe  coquette  of  Plince  j gayest  cou* ll  when  she 
learn*  her  husband  is  wajcrin^  on  her  puiily/'' 

A GREATER  TRIUMPH  T HAN  ’SMILIN'  THROUGH* 

© REELS  Or  WONDERMENT 
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PAT  RE  NEWS 


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Appropriate  ad  copy  used  hy  Walnut 
theatre,  Cincinnati,  on  “ The  Eternal 
Flame  ” 

FIRST  NATIONAL 

Kindred  of  the  Dust — 

A week  of  good  attendance  with 
this  one.  (Middle  West.) 

The  Eternal  Flame — 

Proved  a very  profitable  attrac- 
tion. Norma  Talmadge  has  an  im- 
mense following  and  they  all 
wanted  to  see  her  first  of  the  new 
season.  (Middle  West.) 


The  Bond  Boy — 

Pleased  my  patrons  and  good 
business  resulted.  (West.) 


The  Woman  He  Married — 

Very  good  picture.  (Middle 
West.) 


The  Silent  Call — 

Went  over  big  for  one  week  with 
special  exploitation.  Fine  outdoor 
picture.  Drew  big  with  young  folk. 
(Middle  West.) 


The  Cave  Girl — 

Just  ordinary.  Held  up  three 
days.  (Middle  West.) 


Lorna  Doone — - 

Beautiful  picture.  Recommended 
by  Better  Films  Clubs.  Photography 
fine.  Educational  and  entertaining 
at  the  same  time.  Business  fair. 
(Middle  West.) 


For  Big  Stakes — 

A Tom  Mix  of  not  unusual  kind. 
Did  pretty  good  business.  Noth- 
ing to  kick  about.  (Middle  West.) 

The  Fast  Mail — 

Very  good  picture  of  the  melo- 
dramatic type.  Did  not  draw  so 
well  because  of  hot  weather  and 
possibly  because  it  is  altogether  dif- 
ferent from  the  kind  of  features  the 
house  has  been  running.  (Middle 
West.) 


Excellent  melodrama,  that  did 
fairly  well  considering  a week  of 
80  degrees  temperature  at  this  time 
of  year.  (Middle  West.) 


Monte  Cristo — 

Opened  to  capacity,  but  fell  off 
last  half  of  week.  An  attraction 
that  interests  a certain  class  only. 
(East.) 


The  Yosemite  Trail — 

A great  scenic  picture  and  one 
that  holds  them  to  the  last.  Did 
very  good  business  here. 


Nero — 

This  proved  one  of  the  biggest 
audience  pullers  of  the  season  with 
an  increased  admission.  Packed 
with  thrills.  (East.) 


Just  Tony — 

Up  to  the  good  things  said  about 
it.  Entire  families  came  to  see. 
Great  business.  (Middle  West.) 


METRO 

Broadivay  Rose — 

Spectacular  feature  in  which  Mae 
Murray  does  good  work.  Played 
to  good  business.  (Middle  West.) 

Knocked  box  office  records  for  a 
goal.  S.  R.  O.  all  week.  Patrons 
enthusiastic.  (East.) 


FOX 

A Fool  There  IF as — 

Those  who  saw  it  seemed  to  like 
the  picture  which  has  been  given 
good  production.  But  the  man- 
ager’s opinion  is  that  people  ex- 
pected something  spicy  and  found 
this  too  moral  to  suit.  (Middle 
West.) 


Matinees  fair,  nights  capacity  for 
week  run.  Great  attraction  for 

class  that  attends  this  house. 
(East.) 


not  very  strong  as  a box  office  at- 
traction. (East.) 


SELZNICK 

Love  Is  an  Awful  Thing — 

A real  comedy  that  is  packed 
with  true  laughter.  Best  liked  here 
of  anything  that  Owen  Moore  has 
done,  and  played  to  very  good  busi- 
ness. (East.) 


Fine  picture  with  good  business. 
(West.) 


Star  hasn’t  drawn  so  well  in  for- 
mer picture,  but  this  one  seemed 
to  be  better  liked.  Did  satisfactory 
business,  (Middle  West.) 


Comedy  in  which  Owen  Moore 
makes  good.  Holding  for  second 
week  on  account  of  big  business. 
(Middle  West.) 


John  Smith — 

Picture  drew  satisfactory  business 
with  nothing  rushing  about  it.  Star 
seems  well  liked.  (Middle  West.) 

UNIVERSAL 
Human  Hearts - — 

This  one  drew  well  for  a week’s 
run  and  won  favorable  comment. 
(Middle  West.) 


Homespun  drama  which  our 
patrons  liked.  Business  good. 
(Middle  West.) 


The  Storm — 

Played  to  consistently  big  busi- 
ness all  week.  This  is  a picture 
that  cannot  fail  to  make  a hit.  (Mid- 
dle West.) 


I Can  Explain — 

A very  pleasing  picture  with 
humorous  touch.  Drew  verv  well. 
(Middle  West.) 


The  Five  Dollar  Baby — 

Fairly  good  entertainment  and 
box  office  value.  (West.) 

Youth  to  Youth — 

The  first  starring  vehicle  of 
Billy  Dove.  It  had  its  world 
premier  here  and  if  success  here  is 
a criterion  it  will  succeed  everv- 
where.  (East.) 


The  Prisoner  of  Zenda — 

This  picture  did  not  do  as  well 
as  was  expected.  The  advanced 
prices  may  have  had  their  effect. 
Anyway  it  did  not  seem  to  strike 
the  heart  chord  of  the  public.  (Mid- 
dle West.) 


The  Long  Chance — 

Fair  production  and  average  box 
office  receipts.  (West.) 

ALLIED  PRODUCERS  AND 
DISTRIBUTORS 
The  Glorious  Adventure — 

Tremendous  advertising  cam- 
paign created  unusual  interest  in 
the  star,  and  brought  big  business. 
Picture  was  only  fair,  but  curiosity 
to  see  Lady  Diana  Manners  crowded 
the  house.  (Middle  West.)  - 

Seemed  to  be  well  liked.  At  any 
rate  business  was  good.  (West.) 

VITAGRAPH 
A Rogue’s  Romance — 

Did  so  well  the  first  week  that 
it  was  held  over  for  a second  week’s 
run.  (Middle  West.) 


Hate — 

This  one  held  up  fairly  well,  but 


AMERICAN  RELEASING 
The  Sign  of  the  Rose — 

The  higgest  sensation  of  the  sea- 
son. Not  widely  advertised  in  ad- 
vance but  played  to  capacity 
throughout  the  week.  (Middle 
West. ) 


i October  21,  1922 


2019 


; EAST  AND  tFEST  COAST  PRODUCTION  NOTES 

Studio  and  Player  Brevities 

LITTLE  STORIES  ABOUT  PEOPLE  0~N  THE  LOT 


Warner  Brothers  Items 


Here  and  There 

Irving  Cummings’  next  produc- 
tion for  Principal  Pictures  Corpora- 
tor! will  be  “ The  Last  Days  of 
Pompeii.”  Cummings  is  now  edit- 
ing “ Chicago  Sal.” 

Charles  Seeling  has  completed 
“ The  Purple  Dawn  ” for  indepen- 
dent release  and  will  shortly  go  to 
New  York  to  complete  distribution 
arrangements. 

Henry  McCarty  is  directing  Les- 
ter Cuneo  in  “ 1 he  Devil’s  Ghost,” 
with  a cast  including  Thelma 
Worth,  Lafayette  McKee,  Clark 
Comstock,  Olin  Frances  and  Phil 
Gastrock.  Production  is  under  su- 
pervision of  Charles  Mack. 

Jess  Robbins  has  begun  his  third 
comedy  drama  for  Vitagraph,  fea- 
turing Edward  Horton,  at  the  Fine 
Arts  studios,  from  an  original  story 
•by  Alfred  Goodrich,  temporarily 
titled,  “ The  Trouble  Buster.”  The 
cast  includes  Edith  Roberts,  leading 
woman ; W.  E.  Lawrence,  heavy ; 
James  Corrigan  and  Lloyd  Ingra- 
ham, character  leads.  It  is  a story 
of  small  town  newspaper  life. 

Dick  Hatton  and  players  are  film- 
ing “ Playing  Double.”  Ethel  Shan- 
non is  the  feminine  lead  and  Dick 
Rush  is  directing. 

Joe  Rock  has  completed  his 
fourth  two-reel  comedy  for  Feder- 
ated, titled,  “ Shipwrecked.”  His 
previous  comedies  have  been  titled, 
“ Little  Red  Riding  Hood,”  “ Alad- 
din,” and  “ Ali  Baba.” 

Myrtle  Stedman  will  play  the 
name  part  in  “ The  Famous  Mrs. 
Fair,”  the  first  Fred  Niblo  produc- 
tion at  the  Mayer  studios.  Carmel 
Myers  has  been  added  to  the  cast. 

John  Stahl  left  Tuesday  for  New 
York  with  “The  Dangerous  Age.” 

Reginald  Barker  continues  editing 
“ Hearts  Aflame.” 

Victor  Schertzinger,  directing 
Katherine  MacDonald  in  “ The 
Scarlet  Lily,”  and  a company  in- 
cluding Orville  Caldwell,  Stuart 
Holmes,  Edith  Lyle,  Adele  Far- 
rington, Russell  Gordon  and  Grace 
Morse,  has  gone  to  Arrowhead  for 
exteriors. 

The  Tom  Forman  company  is  at 
Eureka,  Cal.,  making  lumber  camp 
scenes  for  “Are  You  a Failure?” 
by  Larry  Evans. 

Gasnier  is  now  filming  “ The 
Hero,”  from  a continuity  by  Eve 
Unsell.  The  cast  includes  Gaston 
Glass,  Barbara  La  Marr,  David 
Butler,  Doris  Pawn,  John  Sainpolis, 
Martha  Mattox  and  Ethel  Shannon. 

B.  P.  Schulberg  is  at  Kansas  City 
for  a conference  with  A1  Lichtman. 

The  J.  K.  McDonald  Productions, 
Inc.,  announces  the  engagement  of 
“ Little  Ben  ” Alexander  for  the 
company  supporting  the  youthful 
star  of  the  Johnny  Jones  comedies. 

Irene  Rich  has  been  cast  for  one 
of  the  leading  feminine  roles  in 
“ Michael  O’Halloran,”  the  first  of 
a series  of  adaptations  of  her  pop- 
ular novels  which  are  being  pro- 


duced by  Gene  Stratton  Porter  at 
the  Thomas  H.  Inc^  studios.  Miss 
Rich  plays  the  role  of  Nellie  Min- 
turn.  Other  members  of  the  cast 
include  Josie  Sedgwick,  Charles 
Clary,  Charles  Mailes,  William 
ttoyd,  Claire  McDowell,  Hariette 
Laurel  and  Ida  Schumaker.  Leo 
Meehan  is  directing,  under  the  per- 
sonal supervision  of  Mrs.  Porter. 

The  Arrow  Film  Corporation  is 
in  receipt  of  a telegram  from  Dell 
Henderson  who  is  at  the  present 
time  in  Maine  engaged  in  the  pro- 
duction of  “ Jacqueline  ” for  the 
Pine  Tree  Pictures,  Inc.,  to  the 
effect  that,  owing  to  the  forest  fires 
which  are  raging  in  that  state,  he 
has  engaged  the  services  of  four 
additional  camera  men  for  the 
obtaining  of  such  scenes  as  under 
different  conditions  it  would  be 
absolutely  impossible  to  get. 

Philip  Hatkin,  cameraman,  has 
just  returned  from  England  after 
an  absence  of  over  two  years.  He 
went  over  with  Harley  Knoles  to 
photograph  “ Carnival,”  and  has  re- 
mained in  England  and  Germany 
since  that  time,  working  for  Alli- 
ance and  other  companies. 

Research  work  and  costume  de- 
signing have  begun  for  Charles 
Ray’s  most  ambitious  photoplay 
production,  “ The  Courtship  of 
Miles  Standish,”  which  will  follow 
“ The  Girl  I Loved,”  a film  version 
of  James  Whitcomb  Riley’s  poem, 
cutting  of  which  is  now  well  under 
way. 

Ruth  Stonehouse  has  finished 
work  in  “ The  Flash,”  a newspaper 
story,  produced  by  Premium  Pic- 
tures in  Portland,  Ore.  She  has 
accepted  the  offer  to  appear  in  an- 
other Premium  production,  “ The 
Firebrand,”  filming  on  which  will 
begin  at  once. 

Madge  Kennedy,  following  her 
stage  appearance  in  the  Little  the- 
atre in  “ Spite  Corner,”  last  Friday 
evening,  sat  in  at  the  first  showing 
of  the  completed  print  of  “The  Pur- 
ple Highway,”  her  first  motion  pic- 
ture production  in  over  two  years. 

With  nine  production  companies 
now  at  work  at  the  Fine  Arts 
studios  in  Hollywood,  Cal.,  the  man- 
agement of  the  plant  has  announced 
that  present  indications  are  that  the 
studios  will  soon  be  filled  to  produc- 
tion capacity.  Among  the  producers 
working  there  are  G.  M.  Anderson, 
Charles  Mack,  Charles  R.  Seeling, 
Jess  Robbins,  Finis  Fox,  Victor 
Halperin  and  others. 

G.  M.  Anderson’s  latest  two-reel 
comedy,  starring  Stan  Laurel,  is  a 
burlesque  on  the  recent  success, 
“ Blood  and  Sand.”  The  story  has 
been  titled,  “ Mud  and  Sand,”  and 
is  being  directed  by  Gil  Pratt. 

Work  is  progressing  steadily  on 
the  first  of  the  new  Frankie  Lee 
two-reel  comedies.  It  is  believed 
that  production  will  have  been  com- 
pleted by  the  latter  part  of  October. 
The  title  of  the  first  Frankie  Lee 
production  is  “ Last  Night  When 


You  Kissed  Blanche  Thompson,”  an 
adaptation  of  the  American  Maga- 
zine story  by  Bess  Aldrich. 

Production  has  actually  started 
on  the  first  Fatty  Karr  comedy.  In 
an  interview  recently  sent  out  by  a 
large  newspaper  syndicate  Fatty 
Karr  told  of  his  ambition  to  fill  the 
gap  left  by  Roscoe  Arbuckle.  He 
stated  that  he  had  an  opportunity 
to  imitate  Arbutkle  about  three 
years  ago  but  would  not  stoop  to 
mere  imitation. 

Unity  Pictures,  Inc.,  producers  of 
the  society  and  domestic  drama 
“’Why  Do  Men  Marry?”  an- 
nounces that  the  Unione  Cinemato- 
grafica  Italiana,  its  parent  organiza- 
tion, has  approximately  forty  big 
special  film  productions  ready  for 
release.  Its  second  production  now 
in  preparation  is  called  “ A Wom- 
an’s Story.”  It  is  something  of  a 
screen  novelty,  being  told  in  diary 
form. 

Mary  Alden  will  leave  San  Juan, 
Porto  Rico,  the  latter  part  of  next 
week  and  immediately  upon  arriv- 
ing in  New  York  will  start  a new 
motion  picture  production. 

Ward  Lascelle  has  completed  his 
production  of  Mary  Roberts  Rine- 
hart’s “Mind  Over  Motor,”  starring 
Trixie  Friganza. 

It  is  reported  that  the  title  of 
Charles  Chaplin’s  comedy  will  be, 
as  originally  planned,  “ The  Pil- 
grim.” Many  comedy  novelties  are 
presented  in  the  course  of  the  ac- 
tion. A fire  scene,  it  is  said,  reaches 
the  very  height  of  absurdity  and 
hilarious  burlesque. 

When  Norma  Talmadge  returns 
to  Hollywood,  she  will  find  waiting 
for  her  the  completed  script  and 
continuity  for  “ Within  the  Law  ” 
which  Director  Frank  Lloyd  is  busy 
with  just  now. 

Mack  Sennett  has  selected  Roy 
Del  Ruth  to  direct  the  next  Ben 
Turpin  comedy  special.  Director 
Del  Ruth  is  at  present  busy  with  the 
scenario  staff,  under  the  supervision 
of  Mr.  Sennett,  preparing  the  script 
for  this  Turpin  picture. 

Teddy,  the  Mack  Sennett  comedy 
dog,  in  company  with  his  trainer, 
Joe  Simpkins,  took  leave  of  the  big 
comedy  lot  in  Edendale,  for  a brief 
period,  during  which  he  will  ap- 
pear in  vaudeville,  on  the  Orpheum 
circuit. 

Richard  Jones,  the  director,  is 
back  from  spending  a month  in 
New  York,  where  he  made  tests  of 
leads  in  several  stage  successes  for 
Sennett.  He  reports  several  con- 
tracts signed,  which  will  be  an- 
nounced upon  the  termination  of 
the  players’  present  contracts  in 
New  York.  Jones  will  direct 
Phyllis  Haver  in  her  first  multiple 
reel  feature. 

Mabel  Normand  is  expected  back 
this  week. 

Harry  Garson  is  now  editing  “An 
Old  Sweetheart  of  Mine,”  from  the 
James  Whitcomb  Riley  poem  of  the 
same  name. 


The  cast  for  “ The  Little  Church 
Around  the  Corner,”  adapted  by 
Olga  Printzlau  from  the  novel  by 
Marion  Russell,  to  be  directed  by 
E.  Mason  Hopper,  will  include 
Claire  Windsor,  Kenneth  Harlan, 
Bessie  Love,  Walter  Long,  Winter 
Hall  and  Carl  Harbaugh.  Produc- 
tion starts  this  week. 

Monte  Blue  and  Marie  Prevost 
will  be  the  leads  in  “ Brass,”  under 
the  direction  of  Sidney  Franklin, 
from  a continuity  by  Julian  Joseph- 
son.  Production  will  commence  on 
Oct.  23. 

William  Seiter  has  completed 
shooting  all  scenes  for  “ The  Beau- 
tiful and  Damned.” 

After  a week’s  try-out  in  Long 
Beach,  Wesley  Barry,  Warner  Bros., 
popular  boy  star,  has  taken  his 
brand  new  vaudeville  act  and  hied 
himself  to  the  San  Francisco 
Orpheum,  where  he  will  play  a 
week.  He  comes  to  the  Orpheum, 
Los  Angeles,  next  week. 

An  informal  preview  of  Wesley 
Barry’s  latest  starring  vehicle,  “Lit- 
tle Heroes  of  the  Street,”  which  is 
a Harry  Rapf  production,  will  be 
given  about  the  middle  of  next 
week.  The  cutting  and  titling  has 
been  completed. 


On  the  Goldwyn  Lot 

Kate  Lester  has  been  put  under 
contract  by  Goldwyn. 

“ The  Christian  ” was  given  its 
initial  try-out  preview  at  the  Para- 
mount theatre,  Hollywood,  last 
Wednesday. 

Frank  Urson,  director,  of  the 
Neilan  staff,  is  recovering  from  a 
major  operation  at  the  Good 
Samaritan  hospital. 


At  Universal  City 

“The  Madonna  of  Avenue  A”  will 
be  Gladys  Walton’s  next  vehicle. 
The  story  is  an  original  by  Bradley 
King,  adapted  by  Hugh  Hoffman. 
King  Baggot  will  direct.  The  pic- 
ture is  now  being  cast. 

The  complete  cast  for  “ The 
Ghost  Patrol  ” includes  Bessie 
Love,  Ralph  Graves,  George 
Nichols  and  Lydia  Yeamans  Titus. 
It  will  be  directed  by  Nat  Ross. 

Edward  Kull  has  completed 
“ Tales  of  the  Fish  Patrol,”  from 
the  Jack  London  stories,  with  Jack 
Mulhall  and  Louise  Lorraine. 

The  Lumberjack  series,  starring 
Roy  Stewart,  and  “ The  Leather 
Pushers,”  starring  Reginald  Denny, 
have  been  completely  filmed. 

Robert  Hill,  directing  the  serial, 
“Wolves  of  Society,”  has  Jack 
Mulhall  and  Margaret  Livingston 
as  leads,  and  Robert  Anderson, 
Lucille  Rickson  and  Wade  Boteler 
as  principals. 

William  Worthington  has  com- 
pleted “ Kindled  Courage,”  starring 
Hoot  Gibson. 

( Continued  on  page  2066) 


202(.i 


Motion  Picture  News 


P^_Q_G_RA_M_S  F_Q_R  T_H_E  OF  OCrOjBFF  1_S_T 

With  First  Run  Theatres 


(TIRE  REPORTS  FROM  CORRESPONDENTS 


Y EU  YORK  Cm 


Capitol  Theatre — 

Overture—"  Tannhauser,"  Capitol 
Grand  Orchestra. 

Current  Events — Capitol  Maga- 
zine. 

Prelude  to  The  Old  Homestead, 
introducing  songs  and  dances. 

Feature— The  Old  Homestead- 
Paramount. 

Recessional — Organ. 

Rivoli  Theatre — 

Overture — Concerto. 

Novelty — The  Mirror,  presenting 
films  of  San  Francisco  earth- 
quake, disaster  of  1906. 

Current  Events — Rivoli  Pictorial. 

Vocal — " In  the  Gloaming,”  duet. 

Feature — The  Face  in  the  Fog — 
Cosmopolitan-Paramount. 

Specialty — Brahms  Waltz,  inter- 
preted by  Desha. 

Comedy  — Felix  the  Cat,  in  Fifty 
Fifty. 

Rialto  Theatre — 

Overture — " The  Force  of  Des- 
tiny,” Riesenfeld  Classical 
Jazz. 

Feature  — Manslaughter  - — Para- 
mount 

Recessional — Organ. 

Cameo  Theatre — 

Overture  — " Favorite  Melodies,” 
Cameo  Concert  Orchestra. 

Current  Events — Cameo  News  Pic- 
torial ; Topics  of  the  Day. 

Musical — Cello  Solo. 

Comedy — 365,  “Snub”  Pollard. 

Feature — Under  Two  Flags,  Pris- 
cilla Dean — Universal. 

Recessional — Organ. 

Astor  Theatre — 

Feature — Trifling  Women— Metro 

— Second  week. 

Forty-fourth  Street  Theatre — 

Feature — Monte  Cristo — Fox — In- 
definite. 


. HmU  C**-.**- 


The  Isis  theatre,  Topeka,  used  thin 
to  advertise  “ Monte  Cristo.’’ 


tHih  U.3  at  last 


7Aomas  Mci^han.  «urp*****^»ny 


Manslaughter 

; * from  Alice  ‘DusrJTflillens  'lOortder/u/.  ‘floret  ^ 

( THOMAS  ME1GHAN  


isCs  Leatrice  Joy,  L*oisWilsor\ 

| , Geo.  Favcett . Svlv  i a Ashton,  etc 

a'*  'Stronger  in.  cast  and  story,  more  gorgeous  in  gowns 
and.  settings,  more  amazingly  beautiful  in  spectacle 
than  anything  ever  seen  upon  the  screen.  Vith  lovely 
'V  Lcafrice^loy  ao  at  reckless  society  beauty  ~ anci 
„v  Ttu-no^  hero  who,  loving  her.  sends 

■'  amount  ^Z’/vre'  : 


The  Strand.  Omaha,  used  this  striking 

Lyric  Theatre — 

Feature — A Little  Child  Shall 
Lead  Them — Fox — Indefinite. 

Criterion  Theatre — 

Feature — When  Knighthood  Was 
in  Flower — Cosmopolitan — In- 
definite. 

Mark-Strand  Theatre — 

Overture  — “ Fantasie  Espanol,” 
Strand  Symphony  Orchestra. 

Novelty Sport  Review. 

Specialty — Lilies  of  the  Field," 
Dance  Travesty. 

Current  Events  — Mark-Strand 
Topical  Review. 

Prologue — “ A Little  Town  Near- 
by,” Tenor. 

Feature — The  Bond  Boy,  Richard 
Barthelmess — First  National. 

Cartoon — A Tony  Sarg  Almanac — 
The  First  Flivver. 

Recessional — Organ  Solo. 

BROOKLYN = 


Mark-Strand  Theatre — 

Overture — Puccini  Excerpts  from 
“ La  Boheme  ” and  “ Mme. 
Butterfly,”  Mark-Strand  Sym- 
phony Orchestra. 

Vocal — Eldora  Stanford,  soprano, 
“ I Hear  You  Calling  Me.” 

Dance  — “ Dresden  China,”  by 
Grace  and  Alma,  a pantomime. 

Current  Events — The  Mark-Strand 
Topical  Review. 

Vocal — “Three  For  Jack”. — basso. 

Specialty — The  Original  Piano 

Trio,  “Song  of  India”  and 
“Yankee  Doodle  Blues.” 

Feature — The  Man  Who  Played 
God  — George  Arliss  — United 
Artists. 

Comedy — Home  Made  Movies,  Ben 
Turpin — First  National. 

Recessional — Lemmcns’  “Fanfare” 
— Organ. 

Next  W eek — The  Bond  Boy. 

NEWARK 


Branford  Theatre — 

Overture — “ Gems  from  the  Man- 
hattan Opera  House  ’’ — Sym- 
phony Orchestra. 


display  to  announce  “Manslaughter  ” 
Current  Events — Branford  Re- 

view of  Events. 

Novelty — Topics  of  the  Day. 
Comedy — Rapid  Fire. 

Musical — Piano  Solos. 

Serial — Fifth  Episode  of  the  Bible 
Pictures,  “ Abraham.”  ( 
Specialty — “ Little  Town  in  the 
Ould  Country  Down” — Tenor. 
Feature — The  Bond  Boy,  Richard 
Barthelmess — First  National. 
Recessional — Organ. 


SAN  FRANCISCO 


California  Theatre — 

Overture — “Irene”  and  “Teddy 

Bear  Blues  ” — Orchestra. 

Current  Events — California  Topi- 
cal Review. 

Vocal — Old  Fashioned  Songs. 

Feature  - — Remembrance  — Gold- 
wyn. 

Comedy — Bobby  Bumps. 

Recessional — Organ. 

Granada  Theatre — 

Overture — “ It  Happened  in  Nord- 
land  ” and  “ Are  You  Playing 
Fair?” 

Musical — Violin  Solo. 

Current  Events — Granada  News. 

Novelty — Selections  from  Pathe 
Review. 

Feature — Under  Two  Flags. 

Comedy — Felix  Finds  a Way. 

Vocal — Tenor. 

Recessional— “ Norma.” 

Loew’s  Vi  arfield  Theatre — 

Overture—”  Mignon.” 

Current  Events — Pathe  News  and 
Topics  of  the  Day. 

Musical — Violin  Solo 

Feature — From  Rags  to  Riches — 
Warner  Bros. 

Comedy — A Ladie’s  Man. 

Recessional — Organ. 

Next  Week — Forget-me-not. 

Strand  Theatre — 

Overture — “Kiss  Me  Again,”  Or- 
chestra. 

Musical — Trombone  Solo. 

Current  Events — News  Weekly. 

Novelty — Screen  Snapshots. 

Feature — Rogue’s  Romance,  Vita- 
graph. 


Comedy — 365  Days. 

Vocal — “Don't  Bring  Me  Posies.” 
Recessional — Organ. 

Ti\oli  Theatre — 

Feature — Kindred  of  the  Dust, 
First  National,  second  week. 
Imperial  Theatre — 

Feature — Manslaughter,  fifth  week. 


SEATTLE 


Coliseum  Theatre — 

Overture — Slavische  Rapsodie. 
Current  Events — Pathe  and  Kino- 
grams. 

Novelty — Topics  of  the  Day. 
Cartoon — Felix  Finds  a Way. 
Feature — Burning  Sands,  Para- 
mount. 

Recessional — Organ. 

Next  Week — The  Bond  Boy. 

Columbia  Theatre — 

Overture — Selections  from  “Faust.” 
Current  Events  — International 
News. 

Comedies — The  Radio  Hound  and 
Love  Drops. 

Music— “Are  You  Playing  Fair 
With  Me?”  Orchestra. 

Feature- — The  Long  Chance.  Uni- 
versal. 

Recessional — Organ. 

Next  Week — Confidence. 

Strand  Theatre — 

Overture — “The  Swan.” 

Current  Events — Kinograms. 
Specialty—  Song  and  dance  interpre- 
tation of  “ The  Sneak.” 

Feature — Manslaughter,  Paramount. 
Recessional — Organ. 

Next  Week — Same  feature. 


Tiro-column  ad  on  “ Pink  Oods  ” and 
“ The  Sleuth,’’ prepared  by  the  Royal 
theatre,  Kansas  City 


2021 


October  21,  1922 


Blue  Mouse  Theatre — 

Overture — “Irish  Love.” 

Current  Events— Fox  News. 

Comedy — Tin  Broncho. 

Feature — Love  Is  An  Awful  Thing. 
Recessional — Organ. 

Next  Week — Silver  Wings. 

Liberty  Theatre — 

Overture— Popular  Medley. 

Current  Events — Liberty  and  Selz- 
nick  News. 

Novelty— Ballad  of  Fisher’s  Board- 
ing House. 

Comedy— The  Blacksmith. 

Feature — The  Five  Dollar  Baby, 
Metro. 

Recessional — Organ. 

Next  Week— The  Siren  Call. 
Winter  Garden  Theatre — 
Overture— Orchestra. 

Current  Events  — International 
News. 

Novelty — Screen  Snapshots. 
Comedv — His  First  Job. 

Feature— Little  Miss  Smiles. 
Recessional — Organ. 

Next  Week — Iron  to  Gold. 


ST.  PAUL 


Capitol  Theatre — 

Overture— Capitol  Symphony  Or- 
chestra. 

Current  Events — Capitol  Digest, 
Daily  News,_  Pictorial  Weekly 
and  International  News. 

Musical  Novelty- — “ Sweet  Indiana 
Home.” 

Comedy — Fresh  Fish. 

Vocal— “ O,  Dry  Those  Tears, 
Soprano. 

Feature  — The  Eternal  Flame, 
Norma  Talmadge — First  Na- 
tional. 

Recessional — Organ  Recital. 


Cartoon — Aesop  Fable. 

Prologue — “ ’Way  Down  on  the 
Farm.” 

Feature— The  Old  Homestead- 
Paramount. 

Comedy — The  Advisor. 

Old  Mill  Theatre — 

Overture — 

Current  Events — Fox  News. 

Feature — Golden  Dreams. 

Comedy — An)'  Old  Port. 

Specialty — Old  Mill  Melody  Men. 

Recessional — Organ. 

BOSTON 

Loew’s  State  Theatre — , 

Overture — Selection  of  Sibelius 
“ Finlandia.” 

Feature — Youth  to  Youth. 

Current  Events  — Pathe  News, 
Loew’s  Local  News. 

Comedy — Look  Out,  Below. 

Feature — The  Old  Homestead — 
Paramount. 

Recessional — Organ  selection. 

Loew’s  Orpheum  Theatre — 

Overture — Orchestra. 

Comedy — Look  Out,  Below — Edu- 
cational. 

Current  Events  — - Pathe  News 
Weekly,  Loew’s  Local  News. 


PITTSBURG 


DALLAS 


Palace  Theatre — 

Overture — Symphony  Concert,  se- 
lections. 

Current  Events — Palace  News. 
Scenic — Palace  Tours. 


'Pi  "Her  Gilded  Cage 


W1S0  Son&  PrelOoe  Jf/ss Sftrw^j Xfttflcxc. 

Overture  ,PompondCircum»ta''^'/v1lOWlOtlC»BTM 

One  Entire  Week,  Starting  T oday 


Cameo  Theatre — 

Current  Events  — International 
News. 

Feature — Under  Two  Flags,  Uni- 
versal. 

Comedy — Century. 

Olympic  Theatre — 

Current  Events — Pathe  News. 
Feature — The  Old  Homestead, 

Paramount. 

Comedy — Torchy  Steps  Out. 

Novelty  Review — Pathe. 

Added  Attraction — Keystone  T rio. 


Hand-drawn  display  ad  on  “ Prisoner 
of  Zenda  ” used  l>y  Loew’s  State,  Los 
Angeles 


Large  space  ad  on  “ Her  Gilded  Gage  ” 

used  by  Midway  Theatre,  Rockford, 

III. 

Feature  — Manslaughter  — Para- 
mount. 

Recessional — Organ. 

Park  Theatre — 

Overture — Park  Orchestra. 

Novelty — Movie  Chats. 

Current  Events  — International 
News. 

Comedy— Mutt  and  Jeff,  Riding  the 
Goat — Fox. 

Feature — Nero — Fox. 

Recessional — Organ  Recital. 

Modern  and  Beacon  Thea- 
tres— 

Overture — Organ  Recital. 

Novelty — Fire  Fighters — Pathe. 

Feature  — The  Yosemite  Trail, 
Dustin  Farnum — Fox. 

Current  Events  — International 
News. 

Novelty — Topics  of  the  Day. 

Feature — Love  Is  an  Awful  Thing, 
Owen  Moore — Selznick. 


iuCxM 

A STORY  THE  WHOLE  WORLD  LOVES 

As  Human  and  Big  As  Life  Itself! 

A grand  old  American  favorite,  honored 
•crcd  by  old  and  young.  A story  that 
heart  of  a nation  and  has 
and  smiles  to  millions. 


HUMAN  HEARTS 


1 ‘'Dedicated  to  th«  Mothers  of  the World  f 
byGarl  Laommle 


Liberty  theatre,  Kansas  City,  ad  on 
“ Human  Hearts  ” 


PHILADELPHIA 


One-column  ad  used  by  Gifts  Theatre, 
Cincinnati,  on  “ The  Snore-Shoe  Trail” 

Alhambra  Theatre — 

Current  Events— Pathe  News. 
Feature — Remembrance,  Goldwyn. 
Comedy — Oh  What  a Circus. 
Kenyon  Theatre — 

Current  Events — Pathe  News. 
Feature — Remembrance,  Goldwyn. 
Comedy — Oh  What  a Circus. 

Next  Week — Heroes  and  Husbands. 
State  Theatre — 

Current  Events — Kinograms. 

Feature — Broadway  Rose,  Mae 

Murray-Metro. 

Comedy — Waffles  and  Wallops. 

Next  Week — Rags  to  Riches. 
Liberty  Theatre — 

Current  Events  — International 
News. 

Feature — The  Old  Homestead, 

Paramount. 

Comedy — Torchy  Steps  Out. 

Next  Week — Rags  to  Riches. 
Regent  Theatre — 

Current  Events — Kinograms. 
Feature — The  Bond  Boy,  Richard 
Barthelmess — First  National. 
Comedy — Let  Her  Run. 

Next  Week — Pink  Gods. 
Blackstone  Theatre — 

Current  Events— -Pathe  News. 
Feature — Do  and  Dare. 

Comedy — Dandy  Dan. 

Next  Week — Pink  Gods. 

Grand  Theatre — 

Current  Events  — Grand  News 
Weekly. 

Feature — The  Bond  Boy.  Richard 
Barthelmess — First  National. 
Comedy — Let  Her  Run. 

Special  Attraction — World’s  Series 
Returns.  , 

Novelty — Movie  Chats. 

Next  Week — Rags  to  Riches. 


Stanley  Theatre — 

Overture — Selections  from  “The 
Girl  in  the  Spotlight,”  Or- 
chestra. 

Current  Events — Fox  and  Pathe 
News — Kinograms — Topics  of 
the  Day. 

Cartoon — Felix  Gets  Revenge. 

Scenic — The  Blanket  Stiff. 

Musical  Feature — Victor  Herbert 
as  guest  conductor  of  the  Stan- 
ley Orchestra,  in  a program  of 
his  own  music. 

Feature — The  Bond  Boy,  Richard 
Barthelmess — First  National. 

Next  Week — The  Face  in  the  Fog. 

Stanton  Theatre — 

Feature — Manslaughter,  DeMille— 
Indefinite  run. 

Aldine  Theatre — 

Current  Events — International  and 
Pathe  News. 

Novelty — Starland  Review. 

Comedy — Look  Out  Below. 

Next  Week — Kindred  of  the  Dust, 
First  National. 

Karlton  Theatre — 

Current  Events — Kinograms  and 
Pathe  News. 

Comedy — Devilish  Dragon. 

Scenic — Pelican  Island. 

Feature — Burning  Sands,  Para- 

mount. 

Next  Week — The  Sin  Flood. 

Arcadia  Theatre — 

Current  Events — Pathe  News. 

Novelty — Movie  Chats. 

Comedy — The  Pirate,  Fox. 

Feature  - — Human  Hearts  - — Uni- 
versal. 

Next  Week — Pink  Gods. 

Regent  Theatre — 

Comedy — Roars  and  Uproars. 

Feature — Lights  of  the  Desert — 
Fox. 

Next  Week — Heart’s  Haven. 

Palace  Theatre — 

Current  Events — Pathe  News  and 
Topics  of  the  Day. 

Comedy — Fresh  Fish. 

Feature — Sherlock  Holmes — -Gold- 
wyn. 

Next  Week — The  Masquerader. 

Victoria  Theatre — 

Current  Events — Pathe  News. 

Novelty — Movie  Chats. 

Comedy — The  Pirate — Fox. 


2022 


Motion  Picture  News 


How  “ Caught  Bluffing  ” starring 
Frank  Mayo,  was  advertised  by  the 
Superba,  Los  Angeles. 

Feature — Human  Hearts — Univer- 
sal. 

Next  Week — Monte  Cristo — Fox. 

Capitol  Theatre — 

Current  Events — Kinograms. 
Comedy — Look  Out  Below. 

Feature — How  Women  Love 
Next  Week — The  Ghost  Breaker- 
Paramount. 


CHICAGO 


Chicago  Theatre — 

Overture — “ II  Guarany.” 

Specialty — Garden  of  Illusions. 

Novelty — Literary  Digest — Scenic. 

Music  — Organ  Solo  — “Yankee 
Doodle  Blues.” 

Current  Events — News  Weekly. 

Specialty — Hail  Chicago — Chorus 

of  48. 

Feature — Remembrance — Goldwn. 

Comedy- — Look  Out  Below. 

Tivoli  Theatre — 

Overture — Selections  From  La 
Boheme. 

Specialty  — Waring’s  Pennsyl- 
vanians in  Eskimoland. 

Novelty — Literary  Digest. 

Musical — Organ  Solo — •“  Storv  Of 
A Song.” 

Current  Events — News  Weekly. 

Specialty — Laces  And  Graces. 

Feature  — Broadway  Rose,  Mae 
Murray — Metro. 

Riviera  Theatre — 

Overture — Diavolo. 

Specialty — Bartran  & Saxton  in 
Harvest  Time. 

Current  Events — News  Weekly. 

Novelty — Literary  Digest. 

Specialty — Benson’s  Dance  Orches- 
tra. 

Feature  — Broadway  Rose  — Mae 
Murray — Metro. 

Cartoon. 

Roosevelt  Theatre — 

Feature — Prisoner  Of  Zenda — - 

Metro. 

Coming  Feature — When  Knight- 
hood Was  In  Flower. 

Woodlawn  Theatre — 

Overture — Woodlawn  Grande  Or- 
gan— Selected. 

Current  Events  — Pathe  Review, 
Fun  From  the  Press  Topics. 

Comedy  — The  Two  Explorers — 
Aesop  Fable. 

Musical — “Babes  in  Toyland,”  by 
Victor  Herbert — Orchestra. 

Feature — Blood  and  Sand,  Ro- 
dolph  Valentino. 

Recessional — Organ. 

Next  Week — Pink  Gods,  with  Bebe 
Daniels. 


Randolph  Theatre — 

Comedy — The  Kicking  Fool. 

Feature — Under  Two  Flags,  Pris- 
cilla Dean — Third  Week. 

Next  Week — The  Kentucky  Derby. 

Astor  Theatre — 

Current  Events — Pathe  Weekly, 
Literary  Digest. 

Organ  Solo — “ Buddy.” 

Feature — Love  Is  an  Awful  Thing, 
Owen  Moore — Selznick — Sec- 
ond Week. 

Next  Week — In  the  Name  of  the 
Law. 

Barbee’s  Theatre — 

Feature  — Broadway  Rose,  Mae 
Murray. 

Musical  Number  by  Alice  and 
Betty  T-horsen. 

Next  Week — A Rogue’s  Romance. 


COMING 


TE 

I ( Stupendous 


Program 


Attractive  display  employed  bit  the 
Terminal,  Newark,  to  advertise  its 
three-fea  ture  progra  m . 


ST.  LOUIS 


Missouri  Theatre — 

Overture — Symphony  Orchestra. 

Current  Events — Missouri  News 
and  Views,  Giants  - Yankee 
World  Series. 

Musical  Novelty  — Yerkes’  Jazz 
Band. 

Comedy — Salome  vs.  Shenandoah, 
Ben  Turpin. 

Feature — The  Ghost  Breaker,  Wal- 
lace Reid. 

William  Fox  Liberty — 

Overture  — Liberty  Concert  Or- 
chestra. 

Current  Events — Fox  News. 

Cartoon — Mutt  and  Jeff. 

Local— Who’s  Who  in  St.  Louis, 
intimate  views  of  leading  St. 
Louis  business  men. 

Feature — A Fool  There  Was — Fox. 

Comedy — All  Wet,  A1  St.  John. 

New  Grand  Central- 

Overture  — “ Nobody  Loves  Me 
Now.” 

Current  Events — News  and  Views, 
Topics  of  the  Day. 

Musical  Novelty  — Rodemich’s 
Brunswick  Orchestra  playing 
latest  record  hits. 

Comedy  - — Look  Out,  Below,  Jim- 
my Adams. 

Feature — Kindred  of  the  Dust — - 
First  National. 

Cartoon — Aesop  Fable. 

West  End  Lyric  and  Capitol— 

Overture — 

Current  Events — News  and  Views, 
Topics  of  the  Day. 

Music — Organ  Solo,  “ Whenever 
You’re  Lonesome.” 

Vocal  Solo  — Lewis  Williamson, 
Tenor. 

Comedy — Look  Out,  Below,  Jim- 
my Adams. 


Feature— The  Bond  Boy — First 

National. 

Cartoon — An  Aesop  Fable. 

Delmonte  Theatre- 

Overture — Delmonte  Concert  Or- 
chestra. 

Current  Events — News  and  Views, 
Fun  From  the  Press. 

Added  Attraction — Six  Jolly  Jest- 
ers, Saxophone  Sextette. 

Feature — The  Storm — Universal. 

Columbia  Theatre — 

Overture — Columbia  Orchestra. 

Cartoon — Mutt  and  Jeff. 

Serial  — Fourteenth  episode,  The 
Timber  Queen. 

Comedy — All  Wet,  A1  St.  John. 

Feature — A Girl’s  Desire — Vita- 
graph. 


BALTIMORE 


Century  Theatre — 

Overture — “ The  Bat,”  Century 
Symphony  Orchestra. 

Current  Events — Century  Topical 
Review. 

Novelty — Views  in  Mexico,  scenic. 

Comedy — Look  Out,  Below. 

Interlude — Serenade,  Titl. 

Prologue — Warren  Quartette. 

Feature — The  Old  Homestead, 

Theodore  Roberts — Paramount. 
Rivoli  Theatre — - 

Overture — “The  Only  Girl,”  Rivoli 
Symphony  Orchestra. 

Current  Events — Rivoli  News,  se- 
lected. 


3°c 


MISSOURI; 


i.  THE  <001X57  SWT  IN  fllOIM 


Gorgeousness  Run  Riot!! 


A Dramatic  Sensation !! 
See  Gloria’s  latest 
dazzling  gowns! 

A Fashion  Show  Unequaled! 


jWAN^O 

“7/er 

( jildedGatfe 


WITH 

Walter  Hiers 


| Maiwn  l,***-,  QrtUrtn  | CWOSMAN  <L  RIDGE  \ THE  AAWON  CHILDREN 


“ Her  Gilded  Cage  ” teas  adver- 
tised this  way  by  the  Missouri 
theatre,  St.  Louis. 

Vocal — “Vesti  La  Gubba,”  Gasper 
Santo. 

Feature — The  Bond  Boy,  Richard 
Barthelmess — First  National. 

Comedy — ’Twas  Ever  Thus,  Viora 
Daniel — Christie. 

Parkway  Theatre — 

Overture — Nessul’s  Parkway  Or- 
chestra. 

Current  Events — Pathe  News. 

Interlude — Vocal  solo. 

Feature — The  Prisoner  of  Zenda 
— Metro. 

New  Theatre — 

Overture — Esser’s  New  Theatre 
Orchestra. 

Current  Events — Pathe  News. 

Comedy — The  Old  Sea  Dog,  Snub 
Pollard. 

Prologue — Cabaret  a la  carte. 

Feature — Broadway  Rose,  Mae 
Murray — Metro. 


OMAHA 


Rialto  Theatre — - 

Overture — Orchestral  selections. 
Current  Events — Kinograms. 
Comedy — Love’s  Outcast. 

Feature — Kindred  of  the  Dust, 
— First  National. 

Sun  Theatre — 

Overture — Orchestral  selections. 
Current  Events — Universal  Weekly. 
Feature — In  the  Name  of  the  Law, 
— F.  B.  O. 

Strand  Theatre — 

Overture — “II  Trovatore.” 

Current  Events — Selznick  News. 
Comedy — The  Steeple  Chaser. 
Feature — The  Bond  Boy — First  Na- 
tional. 

Moon  Theatre — - 

Overture — Orchestral  selections. 
Current  Events  — International 
Weekly. 

Comedy — Special. 

Feature — The  Cup  of  Life. 


KANSAS  CITY 


Newman  Theatre — 

Overture — “ La  Boheme.” 

Current  Events — Newman  News 
and  Views. 

Musical — Organ  selections. 

Comedy — Pardon  My  Glove,  Bobby  il 
Vernon — Christie. 

Novelty  — Coon-Sanders  novelty  ft 
singing  Orchestra. 

Specialty — Mile.  Ollivotti,  Arthur 
Burckley  singing  song  hits 
from  “ Sari,”  and  personal  ap- 
pearance of  George  Beban. 

Feature — The  Sign  of  the  Rose, 
George  Beban — American  Re- 
leasing. 

Next  Week — The  Old  Homestead. 

Liberty  Theatre — 

Overture — Selections. 

Current  Events — Pathe  News. 

Musical — Organ  selections. 

Feature- — Grandma’s  Boy,  Harold 
Lloyd — Pathe. 

Next  Week — Remembrance. 

Royal  Theatre — 

Overture — Selections. 

Current  Events — Royal  Screen 

Magazine. 

Musical — Organ  selections. 

Comedy — One  Terrible  Day. 

Feature — The  Bond  Boy,  Richard 
Barthelmess — First  National. 

Next. Week — The  Ghost  Breaker. 


An  attractive  display  used  by  the 
Rialto.  Omaha,  to  advertise  “Broad- 
way Rose,”  starring  Mae  Murray. 


October  21,  1922 


2023 


Twelfth  Street  Theatre — 

Overture — Selections. 

Current  Events — Twelfth  Street 
Screen  Magazine. 

Musical — Organ  Selections. 

Comedy — Christie. 

Serial — The  Empty  House, Adven- 
tures of  Sherlock  Holmes. 
Feature — The  Top  of  New  York, 
May  McAvoy — Paramount. 
Next  Week — Domestic  Relations. 


CLEVELAND 


Stillman — 

Overture — “March  Slav.” 

Cartoon — The  First  Barber,  Tony 
Sarg. 

Feature  — Manslaughter  — Second 
week. 

Next  Week — The  Eternal  Flame. 

Alien- 

Overture — “La  Forza  Del  Destino.” 

Vocal — “Cavatina  del  Leila”  from 
Bizet’s  “ Pearl  Fishers,”  sung  by 
Pauline  Dreusike. 

Current  Events  — • International 
News — Literary  Digest — Plain 
Dealer  Screen  Magazine. 

Comedy — Look  Out  Below,  Mer- 
maid. 

Feature — The  Bond  Boy,  Richard 
Barthelmess — First  National. 

Next  Week — East  Is  West. 

Park- 

Overture  (a)  “ Jolly  Fellows 

Waltz,”  with  novely  presenta- 
tion; (b)  “ Rigoletto,”  featuring 
quartette. 

Current  Events — Literary  Digest — 
Kinograms. 

Comedy — Bow-Wow — Mack  Sen- 
nett. 

Feature — The  Ghost  Breaker,  Wal- 
lace Ried — Paramount. 

Next  Week — Pink  Gods. 

Standard — 

Current  Events  — International 
News. 

Comedy — Some  Family,  Lee  Moran. 

Western — Giants  of  the  Open,  Roy 
Stewart. 

Feature— Confidence,  Herbert  Raw- 
linson — Universal. 

Next  Week — The  Long  Chance. 

Strand — 

Feature — Nero — Fox. 

Next  Week — Same,  continued. 

Hippodrome — 

Current  Events — Pathe  News. 

Feature — A Woman’s  W onran,  Mary 
Alden — Allied. 

Vaudeville — Ten  vaudeville  fea- 
tures. 

Next  Week — Love  Is  An  Awful 
Thing,  Owen  Moore — Selznick. 


BUFFALO 


Shea’s  Hippodrome — 

Overture — ■“  Raymond.” 

Vocal — Selections — soprano. 

Feature — The  Old  Homestead, 

Theodore  Roberts — Paramount 

Comedy — Golf,  Larry  Sernon. 

Current  Events — Hippodrome  Re- 
view. 

Next  Week — The  Eternal  Flame. 

Loew’s  State — 

Overture — “ The  Blue  Kitten.” 

Current  Events — Pathe  News. 

Feature — West  of  Chicago,  Charles 
Jones. 

Comedy — 365  Days,  “Snub”  Pol- 
lard. 

Cartoon — Mutt  and  Jeff  in  Court 
Plaster 

Next  Week — The  Five  Dollar 
Baby,  Viola  Dana. 


Lafayette  Square — 

Overture — Selections  on  Wurlitzer 
by  C.  Sharpe-Minor. 

Current  Events — Fox  News. 

Feature — Pink  Gods,  Bebe  Daniels 
— Paramount. 

Comedy — “ Snub  ” Pollard. 

Next  Week — More  to  be  Pitied 
Than  Scorned. 

Mark-Strand — - 

Overture — Aida.” 

Current  Events — Kinograms. 

Feature — Blood  and  Sand,  Rodolph 
Valentino — Paramount. 

Next  Week — I Can  Explain. 

Olympic — 

Features — Rose  of  the  Sea,  Anita 
Stewart — First  Natonal.  The 
Soul  of  Man — a Wm.  Nigh 
production. 

Shea’s  North  Park — 

Feature — The  Old  Homestead, 

Theodore  Roberts — Paramount. 

Comedy — Golf,  Larry  Semon. 

Palace — 

Feature — Other  Women’s  Clothes, 
Mabel  Baffin — Hodkinson. 


DES  MOINES 


Des  Moines  Theatre — 

Current  Events  — - International 
News. 

Special  music  — Novelty  Musical 
Act. 

Comedy — The  Speeder. 

Feature — Rich  Men’s  Wives— 

Litchman. 

Next  Week — East  is  West. 

Strand  Theatre — 

Current  Events — Educational  Kino- 
grams. 

Special  music — “I  Hate  To  Go 
Home  Alone.” 

Feature  — Manslaughter — Para- 
mount. 

Next  Week — Kindred  of  the  Dust. 

Garden  Theatre — 

Current  Events  — International 
News. 

Feature — The  Fast  Mail,  Charles 
Jones — Fox. 

Next  Week — Nanook  of  the  North. 

Rialto  Theatre — 

Current  Events — Fox  News. 

Feature — The  Queen  of  Sheba, 
Betty  Blythe — Fox. 

Next  Week — The  Top  of  New 
York. 


INDIANAPOLIS 


Circle  Theatre — 

Overture — “ March  Slav.” 

Current  Events — Kinograms  and 
Pathe  News. 

Novelty — Literary  Digest. 

Scenic — The  Mecca  of  Francis. 

Comedy — Riding  the  Goat,  Mutt 
and  Jeff. 

Music — Organ  Solo,  “ Prelude  in 
C,”  Rachmaninoff. 

Specialty — Carter  and  Clemens. 

Feature — From  Rags  to  Riches — 
Warner  Bros. 

Next  Week — The  Bond  Boy. 

Apollo  Theatre — 

Current  Events — Fox  Weekly. 

Comedy — 365  Days,  Pollard. 

Novelty— Fun  From  the  Press. 

Feature — The  Fast  Mail — Fox. 

Next  Week — Love  Is  an  Awful 
Thing. 

Palace  Theatre — 

Current  Events — Pathe  News. 

Novelty — Grantland  Rice,  Sport 
Review. 

Novelty — Literary  Digest. 

Comedy — Aesop  Fable. 


Feature — The  Woman  He  Mar- 
ried— First  National. 
Vaudeville — Six  Acts,  Keith  Family. 
Next  Week — Heroes  and  Hus- 
bands. 

Colonial  Theatre — - 

Current  Events — Pathe  News. 
Comedy — Face  the  Camera. 
Cartoon — The  Rivals. 

P'eature  — While  Satan  Sleeps  — 
Paramount. 

Next  Week — Pink  Gods. 


LOS  ANGELES 


Grauman’s  Theatre — 

Overture — “Pique  Dame,”  Grau- 
man’s Orchestra. 

Current  Events — Pathe  News. 
Novelty — Organ  with  Slides,  “To- 
morrow Will  Be  Brighter  Than 
Today.” 

Comedy — Chuck  Reisner’s  son, 
“Dinky”  in  Peck’s  Good  Boy. 
Added  Attraction — Chuck  Reisner 
and  son,  make  personal  appear- 
ance and  feature  “Songs  and 
Chatter.” 

Feature — Pink  Gods — Paramount. 
Recessional — Organ. 

Symphony  Theatre- 
Overture — -“The  Country  Flapper,” 
Symphony  Orchestra. 

Current  Events — Fox  News. 

Short  Subject — The  Adventures  of 
Beryl  Coronet,  Sherlock 
Holmes. 

Novelty — Review,  Ilorkinson. 

Short  Subject — Hope. 

Comedy — Cops,  Buster  Keaton. 
Feature — The  Country  Flapper. 
Recessional — Organ. 

Clune’s  Theatre — 

Overture — Chine’s  Orchestra. 
Current  Events — Selznick  Weekly. 
Novelty — Starland  Revue. 

Comedy — Hear  ’em  Rave — Lloyd 
Reissue. 

Added  Attraction— Personal  ap- 
pearance of  world’s  first  goat 
gland  baby  and  father,  in  con- 
nection with  Herman  Brown 
Educational  film,  How  Human 
Life  Begins  and  Rejuvenation 
by  Gland  Transplanting.  Sep- 
arate shows  for  men  and 
women. 

Recessional — Organ. 

California  Theatre — 

Overture — Symphony  Concert. 
Curent  Events — International  and 
Fox  News. 

Cartoon — Aesop  Fable,  The  Hated 
Rivals. 

Feature — The  Glorious  Adventure. 
Recessional  — Sherlock  Holmes, 
John  Barrymore-Goldwyn. 
Loew’s  State  Theatre — 

Feature — Broadway  Rose,  Mae 
Murray — Metro,  second  week. 
Rialto  Theatre — 

Feature  — Manslaughter — Para- 
mount, fifth  week. 

Alhambra  Theatre — 

Feature — The  Fast  Mail,  third 
week. 

Pantages  Theatre — - 

Feature — My  Dad. 

Serial — The  Timber  Queen,  Ruth 
Roland. 

Five  Acts  of  Vaudeville. 

Kinema  Theatre — 

Overture — Orchestra. 

Current  Events  ■ — International 
News;  Topics  of  the  Day. 
Novelty— Organ  with  slides,  “Who 
Loves  You  Most,  After  All?” 
Vocal — “ Maggie  Blues.” 

Cartoon — Felix  Finds  a Way. 
Feature — The  Bond  Boy,  Richard 
Barthelmess — First  National. 
Recessional — Organ. 


Hill  Street  Theatre- 

Overture — Hillstreet  Orchestra. 
Serial — In  the  Days  of  Buffalo 
Biff — Universal. 

Comedy — Cured. 

Current  Events  — International 
News. 

Feature — Evidence,  Elaine  Ham- 
merstein — Selznick. 

Five  acts  of  vaudeville. 


ATLANTA 


Howard  Theatre — - 

Overture — “ The  Chimes  of  Nor- 
mandy,” Howard  Orchestra. 

Current  Events — Howard  News 
and  Views. 

Special  Prologue  — “ The  Old 
Oaken  Bucket,”  a rural  scene 
with  Geo.  McNulty,  tenor,  and 
Howard  Quartet,  with  new 
electrical  effects. 

Feature  — The  Old  Homestead, 
Theodore  Roberts — Paramount. 

Metropolitan  Theatre — 

Overture  — Carl  Friedemann’s 
“ Rhapsodie  Slavische,”  Metro- 
politan Symphony  Orchestra. 

Current  Events — Kinograms. 

Special  — Verdi  and  . Foretich, 
piano  fiends,  playing  an 
original  version  of  “ Dancing 
Fool.” 

Comedy- 

Prologue — “ In  the  Gloaming.” 

Feature — Remembrance — Goldwyn. 

Rialto  Theatre — - 

Overture — Rialto  Melody  Artists. 

Current  Events  — International 
News. 

Comedy — Tin  Broncho. 

Feature — The  Bonded  Woman, 
Betty  Compson — Paramount. 

Strand  Theatre — 

Overture — Selections. 

Current  Events — Selznick  News. 

Comedy — Nations  Dreams. 

Feature — Flesh  and  Blood,  Lon 
Chaney. 


Two-column  ad  with  strong  attention 
value,  employed  by  Isis,  Indianapolis, 
on  “ A Woman  of  No  Importance  ” and 
“ In  the  Park  ” 


Exhibitors’  Service  Bureau — Pages  2024-2036 


Lobby  on  “The  Storm’’  prepared  by  Manager  Flader  of  the  Frolic  theatre,  San  Francisco,  Cal. 


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A dvisory  Board  and  Contributing  Editors,  Exhibitor  Service  Bureau 


George  J.  Schade,  Sehade  theatre,  Sandusky. 

H.  C.  Horator,  Alhambra  theatre,  Toledo. 

Edward  L.  Hyman,  Strand  theatre,  Brooklyn. 

Theo.  L.  Hays,  Gen.  Mgr.  Finklestein  & Rubin, 
Minneapolis. 

Leo  A.  Landau,  Alhambra  and  Garden  theatres, 
Miuwaukee. 

Jack  Kuhn,  Loew  theatres,  Cleveland. 

S.  Barret  McCormick,  Managing  Director.  Mc- 
Vieker’s  theatre,  Chicago. 

E.  R.  Rogers,  Managing  Director,  Tivoli  and 
Rialto  theatres,  Chattanooga,  Tenn. 

Stanley  Chambers,  Palace  theatre,  Wichita,  Kan. 

Willard  C.  Patterson,  Criterion  theatre,  Atlanta. 

E.  B.  Wilby,  Supervisor  of  Southern  Enterprises, 
lnc„  Birmingham,  Ala. 

E V.  Richards,  Jr.,  Gen.  Mgr.,  Saenger  Amuse- 
ment Co.,  New  Orleans. 

F.  L.  Newman.  Newman,  Royal  and  Regent 
theatres,  Kansas  City,  Mo. 

Arthur  G.  Stolte,  Des  Moines  theatre,  Des  Moines, 
Iowa. 

Chas.  Branham,  Famous-I.asky.  Ltd.,  Toronto, 
Cun. 

W.  C.  Quimby,  Managing  Director,  Strand  and 
Jefferson  theatres,  Fort  Wayne,  Int}. 

J.  A.  Partington,  Imperial  theatre,  San  Francisco. 

George  E.  Carpenter,  Paramount-Empress  theatre, 
Salt  Lake. 

Eugene  H.  Roth.  California  theatre,  San  Fran- 
cisco. 


“It’s  All  Prepared” 

If  you  find  the  press  book  has  failed  to 
arrive — or  you  have  misplaced  it  and  you 
must  get  your  newspaper  advertising  ex- 
ploitation out  in  a limited  time  without  im- 
mediate means  of  securing  the  information 
you  most  need  what  a wonderful  relief  it 
would  be  to  you  to  have  a competent 
assistant  tell  you  “ It’s  all  prepared.  I 
have  ‘ doped  ’ out  several  ideas.  Take  your 
pick.  I know  they  are  good  because  they 
have  proven  successful  in  localities  similar 
to  this.” 

You  would  congratulate  yourself  on  hav- 
ing such  a man  in  your  employ. 

THE  BOOKING  GUIDE  is  that  kind 
of  an  assistant.  Use  it  in  connection  with 
your  NEWS  files  and  do  away  with  your 
exploitation  worries. 

THE  NEXT  ISSUE  WILL  BE 
READY  SOON. 


Sidney  Grauman,  Grauman’s  theatre,  Los  Angeles. 

Lonis  K.  Sidney,  M&naging  Director,  William  Fox 
theatres,  Denver. 

Herbert  J.  Thatcher,  Strand  theatre,  Salina,  Kan. 

Geo.  Rotsky,  Managing  Director,  Allen  theatre, 
Montreal,  Canada. 

Phil.  Gleichman,  Managing  Director,  Broadway- 
Strand  theatre,  Detroit. 

William  Johnson,  Director  of  Exploitation,  South, 
ern  Enterprises,  Inc.,  of  Texas,  Dallas,  Texas. 

Fred  S.  Myer,  Managing  Director,  Palace  theatre, 
Hamilton,  O. 

L.  L.  Stewart,  Director  of  Exploitation.  Southern 
Enterprises,  Inc.,  Atlanta,  Ga. 

Joseph  Plunkett,  Managing  Director.  Mark  Strand 
theatre.  New  York. 

Ray  Grombacher.  Managing  Director,  Liberty  the- 
atre, Spokane,  Wash. 

Ross  A.  McVoy,  Manager,  Temple  theatre, 
Geneva,  N.  Y. 

George  Tooker,  Manager,  Regent  theatre.  Elmira. 
N.  Y. 

Ernest  G.  Stellings,  Manager.  Grand  theatre, 
Wilmington,  N.  C. 

W.  S.  McLaren,  Managing  Director.  Capitol 
theatre,  Jackson,  Mich. 

W.  Griffith  Mitchell.  Managing  Director.  Majestic 
and  Family  theatres.  Port  Huron,  Mieh. 

Harold  B.  Franklin,  Director  of  Theatres.  Famous- 
Players-Lasky. 


October  21,  1922 


2025 


Beaver  board  lobby  display  over  front  of  Beacham  theatre,  Orlando,  Fla.,  prepared  by  Manager  Vincent  on  "Grandma’s  Boy.’’ 


Fire-Trucks  Aid  Campaign  on 
“The  Storm’'  at  Frisco 

San  Francisco,  Cal. — Manager  F.  A.  Flader 
of  the  Frolic  theatre  caused  great  excitement 
during  the  showing  of  “ The  Storm.”  The 
first  day  he  had  fake  telegrams  from  prom- 
inent men  all  over  the  United  States  posted 
on  the  front  of  the  house.  The  Postal  Tele- 
graph Company  fixed  these  up.  For  Saturday 
md  Sunday  nights  a permit  was  obtained 
from  the  city  to  run  fire-trucks  blowing  sirens 
lown  the  street  at  approximately  forty  miles 
m hour.  However,  as  the  policeman  across 
;he  street  had  not  been  advised  of  this  per- 
nission,  he  arrested  the  manager,  but  it  was 
;oon  fixed  up  and  taken  as  a joke.  That 
‘ stunt  caused  a great  deal  of  comment  and 
ittracted  attention.  Just  as  the  truck  arrived 
n front  of  the  Frolic,  a large  sign  slowly 
Iropped  from  the  roof  which  read,  “ ‘ The 
Storm  ’ Is  Here.” 

Cut-outs  were  used  in  the  marquise  and 
vhen  the  'trucks  arrived  smoke  was  shown  in 
he  lobby.  This,  together  with  the  special 
ighting  effects,  caused  still  more  excitement 
md  comments.  Manager  Flader  stated  the 
dea  jraid  well. 


'V . A.  Doster,  manager  of  the  Strand  theatre, 
Montgomery,  Ala.,  built  this  miniature  stage 
in  the  lobby  for  " The  Understudy  ” 


Girl  Journalist  Gives  Boost  to 
“Hurricane’s  Gal” 

ILWAUKEE.  W is.  — “Downey 
Downer,”  Milwaukee’s  expert  girl 
journalist,  who  tackles  a different 
job  every  day  as  a novelty  feature  writer 
for  the  Wisconsin  News,  became  a com- 
bination aviatrix-exploitress  in  one  when 
“ Hurricane’s  Gal  ” played  the  Strand  the- 
atre, Milwaukee. 

Manager  Weisfeldt  conceived  the  bright 
idea  of  sending  this  journalist,  whose 
articles  have  been  a fad  in  Milwaukee,  up 
with  an  aeroplane  artist  who  was  to  drop 
passes  from  the  sky.  “ Downey  ” had  been 
a shoe  black,  newsboy,  ballyhoo  artist, 
conductress  and  policewoman  the  first 
five  days  of  the  week  and  the  sky  had  no 
terrors  for  her.  Her  articles  in  each  of 
her  temporary  employments  created  a 
sensation  and  made  her  writings  a fad  in 
Milwaukee. 

In  addition  to  the  publicity  on  the  fly- 
ing stunt,  Manager  Weisfeldt,  in  this 
manner  secured  a follow  up  in  “Dow- 
ney’s ” article  that  was  good  for  comment 
as  long  as  “ Hurricane’s  Gal  ” ran  at  the 
Strand. 


“Eternal  Flame”  Exploited  by 
’Rickshaw  at  Boston 

Boston,  Mass. — Manager  Hookilio  of  the 
Olympia  theatre  took  the  angle  of  exploiting 
by  contrast  in  putting  “ The  Eternal  Flame  ” 
over  recently.  The  obvious  thing,  of  course, 
for  a street  ballyhoo  was  a French,  horse- 
drawn  cabriolet,  but  there  were  none  available 
in  the  city. 

Befusing  to  be  beaten,  the  resourceful  man- 
ager went  to  the  other  extreme  and  decided 
upon  a ballyhoo  which,  if  it  didn’t  express  the 
story,  would  attract  attention  by  contrast.  He 
engaged  a ’rickshaw  and  had  it  drawn  by  a 
coolie  dressed  in  the  costume  of  1820.  The 
sign  on  the  coolie’s  shirt  read : 

Norma  Talmadge  never  rode  in  a ’rick- 
shaw but  she  is  wonderful  in  “ The  Eter- 
nal Flame  ” now  playing  at  Gordon’s 
Olympia  theatre. 


Famous  Boardwalk  Sees  “In  the 
Name  of  the  Law”  Stunt 

Atlantic  City,  N.  J. — The  famous  Board- 
walk— stringently  guarded  against  advertising 
— was  the  scene  of  exploitation  on  “ In  the 
Name  of  the  Law  ” when  that  picture  played 
the  Criterion  theatre  here.  Charlie  Giegerich, 
exploiteer,  won  the  co-operation  of  the  police, 
and  the  picture  was  brought  to  the  attention 
of  all  who  promenaded  the  famous  avenue. 

The  special  novelty,  police  hats,  which  were 
issued  by  the  department  of  publicity  and 
advertising  of  the  F.  B.  0.  did  the  trick.' These 
hats  were  distributed  to  hundreds  of  newsboys 
and  other  youngsters  of  the  city,  with  instruc- 
tions that  the  wearer  “ do  ” the  Boardwalk 
during  the  entire  day.  Five  thousand  of 
these  youngsters  brought  the  attention  of  the 
picture  to  five  hundred  thousand  on  the  Board- 
walk. This  is  believed  to  be  a proof  of  the 
value  of  such  inexpensive  novelties,  inasmuch 
as  any  more  ostentatious  form  of  advertising 
would  have  been  tabooed  by  the  authorities. 

Mr.  Giegerich  also  was  able  to  plant  tbe 
three-sheet  cut-outs,  which  decorated  the 
Grand  Central  Terminal  during  the  New  York 
run  of  the  picture,  in  all  the  railroad  terminals 
in  Atlantic  City.  This  was  done  with  the 
permission  of  the  police  officials,  and  visitors 
to  the  famous  resort  were  all  apprised  of  the 
coming  attraction. 


Ladiest  of  the  American  Legion  auxiliary  wore, 
these  costumes'  to  exploit  “ Cardigan  ” at  the 
Circle  theaatre,  Indianapolis,  Ind. 


2026 


Motion  Picture  Newt 


Poli’s  Bijou  theatre,  New  Haven,  Conn.,  arranged  for  this  interesting  window  display  on  “The  Dictator,"  made  up  of  a large  cut-out,  two  miniature 

figures,  and  11  x 14’j 


House  Dressed  Elaborately  For 
“Blood  and  Sand” 

Baltimore,  Md. — With  a special  stage  set- 
ting, costumed  house  attaches,  a lobby  orches- 
tra and  a decorated  front,  the  Centum’  theatre, 
largest  of  the  Whitehurst  chain,  put  over 
“ Blood  and  Sand  ” with  a loud  bang. 

The  entire  front  was  draped  with  yellow  and 
red  streamers  reaching  fro  mthe  roof  to  the 
top  of  the  marquee.  The  marquee  lights  were 
alternate  yellow  and  red.  Outside  the  theatre 
throughout  the  performances  were  stationed 
two  employees  in  toreador  costumes  whose 
task  it  was  to  keep  the  patrons  properly  lined 
up  for  the  box  office.  Inside  the  lobby  was  a 
four  piece  string  orchestra,  also  in  Spanish 
costume. 

Doorkeepers  and  ushers  were  garbed  as 
Spaniards,  even  to  the  dashing  little  “side- 
boards ” for  the  men  and  combs  for  the  girls, 
and  a special  prologue,  in  which  Bobby  Tre- 
maine, Spanish  dancer,  and  Joseph  Parsons, 
baritone,  singing  the  “ Toreador  Song  ” from 
“ Carmen,”  were  featured,  was  put  on  just 
before  the  feature  was  shown. 

The  stage  setting  arranged  for  the  produc- 
tion consisted  of  rich  draperies  of  rose  hue, 
on  which  strong  rose  lights  were  thrown.  The 
set  was  erected  under  supervision  of  George  A. 
McDermit,  general  manager  of  the  chain. 


Window  display  which  played  a part  in  the  ex- 
ploitation campaign  on  “ The  Fast  Mail" 
launched  by  the  Blackstone  theatre , » Pitts- 
burgh, Pa. 


Ford  Converted  Into  Trackless 
Engine  for  Ballyhoo 

PASADENA,  CAL.— Manager  N.  J. 
Fleming,  of  the  Pasadena  Theatre, 
desired  a vehicle  for  a street  bally- 
hoo exploiting  “The  Crossroads  of  New 
York.”  So  he  secured  some  beaver  board, 
and  a sign  painter.  These  were  all  that 
were  necessary  to  turn  a Ford  coupe  into 
a smoking  engine,  the  hood  serving  for 
the  boiler,  with  a smoke  stack,  bell  and 
cord  attached,  while  the  body  was  painted 
gray  with  dots  to  represent  the  rivets. 
Mr.  Fleming  managed  to  get  artificial 
smoke  from  the  stack,  and  the  incongru- 
ous mass  was  enough  to  attract  attention, 
and  according  to  the  management  the 
contrivance  served  as  one  of  the  best 
ballyhoos  yet. 


Messenger  Boys  Get  Quincy,  111. 
All  Excited  Over  “The  Storm” 

Quincy,  111. — The  Star  theatre,  Quincy,  111., 
put  over  “ The  Storm  ” big,  playing  to 
capacity  crowds  for  five  days.  H.  E.  Nelson, 
owner  of  the  house,  aided  and  abetted  by 
Maurice  Engel,  publicity  sleuth  of  the  St. 
Louis  Universal  office,  had  the  town  dizzy  for 
a day  or  so.  They  were  wondering  what  was 
going  to  happen  until  Nelson  relieved  the  sus- 
pense by  telling  them  that  “ The  Storm  ” 
would  break  at  the  Star  on  August  21. 

Here’s  the-  plot:  A few  days  before  the 
opening  a number  of  lads  togged  in  messen- 
gers’ uniforms,  dropped  in  on  busy  merchants 
and  handed  them  a telegram  which  read: 
“Warning!  ‘The  Storm’  is  coming.  Star 
theatre.”  About  5,000  of  the  messages  were 
distributed. 

The  first  night  the  street  cars  couldn’t  get 
by.  They  kept  coming  until  the  last  reel  was 
shown. 

In  addition  Nelson  put  on  a contest  on  the 
Quincy  Herald  and  got  some  real  space.  Prizes 
were  given  for  the  best  answers  to  the  query : 
“ Which  should  she  choose,  a city  or  an  out- 
doors man  ? ” 


Baby  Contest  Film  Aids  “Five 
“Dollar  Baby”  in  Milwaukee 

Milwaukee,  Wis. — By  tying  up  with  the 
Wisconsin  News,  the  Strand  theatre  recently 
put  over  a baby  contest  stunt  in  connection 
with  the  showing  of  “ The  Five  Dollar  Baby  ” 
that  brought  extensive  publicity. 

A week  before  “ The  Five  Dollar  Baby  ” 
was  booked  to  be  shown  at  the  Strand  the 
News  carried  a front-page  story  "about  the 
contest.  It  announced  that  it  would  take  mo- 
tion pictures  of  babies  in  Washington  Park 
on  Thursday  afternoon  and  on  Friday  after- 
noon at  the  Lake.  These  pictures,  showing  the 
children  in  action,  would  be  flashed  on  the 
screen  the  following  week  at  the  Strand,  along 
with  the  feature,  “ The  Five  Dollar  Baby.” 
Upon  entering  the  theatre  each  patron  re- 
ceived a blank  ballot.  After  the  film  showing 
the  baby  contestants  was  run  off  each  spectator 
filled  out  the  ballot  giving  the  number  of  the 
child  which  he  considered  the  “ cutest  ” baby. 

Five  prizes  were  awarded  to  the  five  leading 
contestants  in  the  final  rating.  The  first  re- 
ceived a savings  account  of  $5  each  month  for 
six  months.  The  baby  given  second  prize  re- 
ceived $5  a month  for  three  months,  and  the 
next  three  babies  were  presented  with  savings 
accounts  of  $5  each.  All  five  sayings  accounts 
were  opened  with  the  American  Exchange 
Bank  in  Milwaukee. 


Street  ballyhoo  lined  up  beneath  the  marque  of 
the  Rivoli  theatre,  La  Cross,  Wisconsin,  waiting 
for  the  signal  to  go  on  their  march  to  exploit 
" One  Clear  Call " 


October  21,  1922 


2027 


Attractive  lobby  displays  prepared  by  Manager  F.  K.  O’ Kelly  of  the  Main  theatre,  Uniontown,  Pa.,  despite  handicap  of  bowling  alley  entrance  in 

middle  of  lobby.  Left,  “The  Storm,”  and  right,  “Grandma’s  Boy” 


Complete  Campaign  Promotes 
“Great  8”  at  Columbus,  Ga. 

Columbus,  Ga. — Major  I.  C.  Holloway  of 
the  Rialto  theatre  put  over  a campaign 
recently  that  is  applicable  to  any  “ Great 
Pictures  Season,”  “ Better  Pictures  Month  ” 
or  any  such  special  series.  Holloway  called 
his  group  “ The  Great  8,”  all  to  be  played 
dulling  the  month  of  September.  The  object 
of  booking  and  grouping  eight  big  attractions 
at  this  time  was  to  make  a decided  effort  to 
stimulate  business  at  the  beginning  of  the 
new  season. 

The  campaign  was  started  about  two  weeks 
in  advance  by  teasing  over  the  phrase  “ Great 
8.”  Small  cards,  about  6x6,  with  just  this 
phrase  printed  on  were  tacked  all  over  town, 
attached  to  automobiles,  left  on  store  coun- 
ters, etc.  Several  large  beaver  board  8’s  with 
the  word  “ Great  ” painted  across  were  cut 
out  and  displayed  in  prominent  places.  Mr. 
Holloway  mounted  one  on  his  ear. 

Special  one-sheets  were  printed  and  posted 
all  over  town,  announcing  the  “ Great  8 ” sea- 
son. Three  of  these  were  posted  with  each 
24-sheet  used  on  the  various  attractions  as 
they  come  along. 

Three  thousand  large  size  .blotters  were 
printed  with  a calendar  for  September  on  the 
face.  Each  three  days,  except  Sunday,  was 
boxed  in  with  a light  line  and  the  name  of 
the  attraction  for  that  three  days  included  in 
the  box.  On  one  side  of  the  calendar  was  an 
announcement  of  the  “ Great  8 ” at  the 
Rialto.  Now  instead  of  following  the  line  of 
least  resistance  and  distributing  these  blot- 
ters in  offices  and  banks,  a numbef’  of  young 
ladies  were  secured  to  go  from  house  to  house, 
tell  the  people  something  about  the  attrac- 
tions, and  leave  a blotter  as  a souvenir.  And 
incidentally  the  young  ladies  secured  informa- 
tion that  will  be  of  value  to  the  theatre.  This 
included  names  and  addresses  and  birthdays. 


This  old  time  stagecoach  was  paraded  through 
the  streets  of  Brooklyn  for  the  opening  of  “ In 
the  Days  of  Buffalo  Bill"  at  the  Parthenon  and 
Belvedere  theatres  by  Manager  Herbert 
Weingarten 


Novelties  Tied  Up  with  Song 
to  Aid  Police  Picture 

WILLIAMSPORT.  Pa.— The  dis- 
tribution of  novelties  was  handled 
in  a new  way  by  Charlie  Gieg- 
erich,  Philadelphia  exploiteer,  recently, 
when  “In  the  Name  of  the  Law”  ran  here. 

One  of  the  novelties  issued  by  F.  B.  O. 
on  this  picture  is  a police  whistle,  and 
Giegerich  tied  up  with  a burlesque  show 
which  was  playing  in  the  town  at  the 
same  time  by  having  the  chorus  distribute 
the  novelties  from  the  stage  during  the 
singing  of  a number  called  “Whistle.” 
The  audience  was  invited  to  blow  the 
whistles  as  an  accompaniment  to  the 
song. 

This  unique  way  of  distribution  not 
only  helped  to  advertise  the  picture  but 
proved  of  equal  benefit  to  the  burlesque 
show,  putting  the  song  over  in  a bigger 
way. 


“Grandma’s  Boy”  Put  Over  by 
Stunts  at  Orlando 

Orlando,  Fla.- — Manager  M.  F.  Estes,  of 
the  Beaeham  theatre,  with  an  attractive, 
flashy  lobby  display  and  a couple  of  stunts, 
put  “ Grandma’s  Boy  ” over  to  the  best  busi- 
ness of  the  summer. 

Slides  were  run  calling  for  fifty  boys  who 
wanted  to  earn  free  admission  to  be  in  front 
of  the  theatre  at  10  :00  a.  m.  on  opening  day. 
More  than  a hundred  showed  up,  but  that 
made  it  all  the  better.  Fifty  of  these  were 
given  Harold  Lloyd  spectacles  and  two  large 
banners  reading,  “ On  our  way,  etc.,”  and 
told  to  march  about  town  until  1 :00  p.  m. 
About  fifty  other  boys  decided  that,  even  if 
they  couldn’t  get  free  admission,  they 
wouldn’t  miss  all  the  fun,  so  they  joined  in 
the  parade. 

A special  appeal  was  made  to  grand- 
mothers by  announcing  that  every  grand- 
mother accompanied  by  two  paid  admissions 
would  be  admitted  free.  Quite  a few  took 
advantage  of  this  offer. 

For  the  lobby  display  the  front  was  closed 
in  with  beaver  board  except  for  entrance  and 
exit  doors  on  the  sides.  Against  this  back- 
ground cut-outs  from  both  styles  of  24-sheets 
were  posted.  The  blank  spaces  were  filled  in 
with  hand  lettering  and  a decorative  painting 
of  a picket  fence.  On  the  sidewalk  at  each 
side  of  the  lobby  stood  6-sheet  cut-outs  of 
Lloyd. 

Another  large  cut-out  was  mounted  on  a 
construction  fence  directly  across  the  street 
from  the  theatre. 


Kansas  City  Police  Act  to  Aid 
“In  the  Name  of  the  Law” 

Kansas  City,  Mo. — With  the  aid  of  the 
police  department  and  a movie  camera,  Dave 
Harding,  manager  of  the  Liberty  theatre,  and 
Hal  Horn,  exploiteer,  succeeded  in  obtaining 
highly  valuable  publicity  for  the  showing  of 
“ In  the  Name  of  the  Law.”  The  stunt  is  best 
described  by  the  following,  from  the  Kansas 
City  Journal: 

“ Stop ! In  the  Name  of  the  Law ! ” 

As  the  sharp  command  rang  out  on  the  air 
yesterday  afternoon,  near  Ninth  and  Wal- 
nut streets,  pedestrians  turned  in  alarm  to  see 
a man,  revolver  in  hand,  fleeing  down  the 
street  with  a policeman  in  close  pursuit. 

The  man  turned  and  aimed  the  revolver  at 
his  pursuer  and  snapped  the  trigger,  but  the 
weapon  missed  fire.  The  man  darted  ahead 
with  renewed  speed  as  the  officer  reached  for 
his  own  weapon. 

As  the  fugitive  reached  Ninth  street  there 
was  a quick  rash  of  whirring  motors  as  sev- 
eral motorcycle  policemen  rounded  the  corner 
from  the  east.  At  the  same  moment  an  auto- 
mobile filled  with  policemen  came  up  the  Ninth 
street  hill  and  turned  into  Walnut  street.  In 
an  instant  eight  policemen  armed  with  riot 
guns  jumped  out  and  with  motorcycle  police- 
men quickly  captured  the  fugitive." 

Pedestrians  lined  the  curb  and  crowded  all 
the  windows  along  the  street.  There  was 
much  excitement  coupled  with  anxiety,  as  a 
fusillade  of  bullets  was  momentarily  expected. 

But  the  only  shooting  that  occurred  was  the 
shooting  of  a scene  for  a motion  picture.  The 
film  is  being  made  under  the  supervision  of 
the  Film  Booking  Offices  of  America. 

The  scene  will  be  shown  in  conjunction  with 
“ In  the  Name  of  the  Law.”  The  first  show- 
ing will  be  in  the  Liberty  theatre  next  week. 
The  various  phases  of  the  police  work  in  the 
capture  of  the  bandit  who  attempted  to  hold 
up  the  Liberty  theatre  will  be  shown. 


Street  ballyhoo  on  auto  used  by  Manager  R. 
IV.  J.  Bettis  of  the  Broadway  theatre,  Musko- 
gee, Okla.,  on  “Bob  Hampton  of  Placer” 


2026 


Motion  Picture  News 


Tie-up  with  beauty  parlor  made  by  the  Liberty  theatre,  Pittsburg,  Pa.,  consisting  of  a zvindow 

display  of  cosmetics 


Beauty  Parlor  Makes  Tie-Up  on 
“Skin  Deep”  at  Pittsburgh 

Pittsburgh,  Pa. — The  title  of  “ Skin  Deep  " 
offered  an  attractive  possibility  of  a tie-up  to 
the  manager  of  the  Liberty  theatre,  so  he 
arranged  for  a co-operative  window  display 
with  a beauty  parlor. 

The  result  was  a seven-day  display  on  the 
attraction.  The  window  featured  cosmetics, 
powder,  paint,  hair  bobbing  and  other  kinds 
of  hair,  around  a huge  sign  that  announced 
the  store's  “ make  up  ” to  be  unexcelled  and 
then  featured  the  fact  that  Milton  Sills  was 
playing  in  “ Skin  Deep  ” at  the  Liberty 
theatre. 

The  fact  that  the  featured  player  has  the 
role  of  the  ugliest  man  ever  created  as  Bud 
Doyle  in  this  production  prompted  the  store 
to  add : “ Don’t  be  a Bud  Doyle.” 


Series  of  Numbers  Make  Odd 
Teaser  Campaign 

LIMA,  O. — Howard  Phillips,  manager 
of  the  Sigma  theatre,  used  a teaser 
campaign  recently  that  is  applicable 
to  almost  any  picture,  and  which  he  re- 
ports as  highly  effective. 

For  four  days  before  announcing  the 
feature,  Phillips  inserted  in  the  newspa- 
pers daily  a list  of  numbers,  placed  each 
day  in  different  formation.  The  numbers 
read  “1-3-5-7  9.”  The  first  ad  contained 
the  numbers  and  the  words  “ Watch  ” 
and  “ Wait.”  The  second  ad  in  which 
the  numbers  were  differently  arranged 
said  “ The  same  numbers — what  does  it 
mean?”  Three  and  four  were  similar. 

The  numbers  it  was  explained  finally 
were  the  hours  at  which  the  feature  pic- 
ture would  begin  to  be  shown  at  the 
theatre. 


Old  and  New  Dances  Given  as 
“Nice  People’'  Prolog 

Baltimore,  Md. — One  of  the  most 
picturesque  prologs  staged  in  a local 
theatre  for  some  time  was  shown  at 
the  Century  theatre  when  “ Nice  People  ” 
was  the  feature.  The  number  was  called 
“ Fifty  Years  Ago  and  Today,”  and  con- 
sisted of  two  dances. 

The  first  was  a minuet,  of  course  in 
appropriate  costume,  danced  by  Doris 
Stanley  and  Thomas  J.  Tobin,  and  the 
second  was  the  jazziest  of  modern  jazz, 
performed  by  Theodora  Loper  and  Fer- 
dinand Frush.  An  added  point  of  inter- 
est was  the  fact  that  Miss  Loper  only  a 
short  time  ago  won  second  prize  in  a 
contest  for  the  most  beautiful  girl  in 
Baltimore. 

The  prolog  was  arranged  by  Eugene  N. 
Daley,  new  manager  of  the  Century  the- 
atre, under  supervision  of  C.  E.  White- 
hurst, president  of  the  company. 


Plunkett  Gets  Original  Dancer 
for  “Two  Flags’’  Prolog 

New  York,  N.  Y. — Joseph  Plunkett,  man- 
aging director  of  the  Strand  theatre,  by  luck 
was  able  to  obtain  the  services  of  Wilberta 
Babbidge,  the  dancer,  who  appeared  in 
“ Under  Two  Flags,”  to  do  the  same  dance  as 
part  of  the  prolog  for  the  showing  of  the 
picture  at  the  Strand.  Dressed  in  colorful 
fez,  jacket,  skirt  and  boots  of  the  Ouida 
heroine,  Miss  Babbidge  looked  not  unlike  Miss 
Dean. 

The  prolog  was  laid  in  an  Algerian  court- 
yard. More  than  a score  of  persons  were 
used  in  the  set,  dressed  as  Algerian  natives 
or  French  soldiers.  The  scene  opened  with  a 
whirling  dervish,  followed  by  the  dance  by 
Miss  Babbidge,  applauded  by  natives  and  sol- 
diers. Then  followed  a bit  of  coquetry  be- 
tween the  dancer  and  the  man  representing 
the  hero  of  the  picture.  The  prolog  ended 
with  a baritone  solo  by  this  character,  played 
by  Joseph  Martel.  He  sang  “ Less  Than  the 
Dust,”  with  appropriate  lighting  effects. 

This  prolog  expressed  to  an  unusual  extent 
the  theme  of  the  picture  and  prepared  the 
audience  for  the  exotic  sequences  of  the  film 
which  followed  immediately. 


Lets  L'ncle  Sam  Bring  in 
Picture  Patrons 

Sabetha,  Kans. — An  inexpensive  and  prac- 
tical methods  of  reaching  country  people  with 
advertising  is  being  used  by  the  Royal  theatre, 
One  - cent  government  post-cards  bearing 
printed  announcement  of  the  current  pic- 
ture and  one  or  more  small  illustrations  are 
mailed  to  country  patrons  of  the  house. 

The  theatre  management  reports  that  this 
scheme  is  effective  and  was  especially  success- 
ful during  a recent  showing  of  the  Yitagraph 
picture,  “ The  Prodigal  Judge.” 


“Put  and  Take”  Program  Issued 
by  Kirksville,  Mo.,  House 

KIRKSVILLE,  Mo. — A program  that 
is  novel  and  original  has  been  issued 
by  the  Liberty  theatre  and  will 
come  out  regularly  hereafter.  It  is  called 
a “ Put  and  Take  ” program,  and  the 
cover  reads: 

“ Put  me  in  your  pocket. 

“ Take  me  out  every  day  from  Sept.  4 
to  9 and  I will  tell  you  what’s  going  on 
at  ‘The  Home  of  Perfect  Pictures.’ 

“ Put  away  all  care. 

“Take  the  whole  family  there.” 


“Under  Two  Flags"  prologue  staged  by  Joseph  L.  Plunkett,  managing  director  of  the  New  York  Mark 
Strand  theatre.  New  York  City,  in  which  Miss  Wilberta  Babbidge,  the  original  dancer  in  the  picture  appeared 


Special  lobby  display  used  by  O.  L.  Meister,  manager  of  the  White  House  theatre,  Milwaukee,  on  “In  the  Days  of  Buffalo  Bill.”  Mr.  Meister 
exploits  each  episode.  The  pictures  at  left  and  center  arc  on  the  first  episode,  the  right  one  is  on  episode  six 


Police  Parade  Staged  to  Aid 
Picture  at  Augusta,  Ga. 

Augusta,  Ga. — Manager  F.  J.  Miller  of  the 
Modjeska  theatre  arranged  an  unusually  thor- 
ough campaign  on  “ In  the  Name  of  the  Law,” 
an  important  feature  of  which  was  a police 
parade.  The  police  department,  including  the 
mounted  squad  and  motorcycle  division,  and 
preceded  by  a band  of  40  pieces,  held  a par- 
ade on  Wednesday  evening.  After  parading 
the  main  streets,  they  halted  in  front  of  the 
theatre,  where  the  hand  gave  an  hour’s  concert. 

The  police  department  gave  the  theatre  the 
privilege  of  billing  the  city  as  it  saw  fit,  and 
for  two  weeks  in  advance  of  the  showing  all 
of  the  traffic  towers  were  plastered  with  one 
and  three-sheets.  The  police  patrol  was  also 
decorated  with  a large  banner  reading,  “ See 
‘ In  the  Name  of  the  Law  ’ at  the  Modjeska 
theatre.”  At  all  of  the  main  street  intersec- 
tions were  placed  cut-outs  made  from  the 
three-sheet.  These  cut-outs  were  made  solid 
by  placing  them  on  heavy  iron  bases,  which 
were  loaned  by  the  police  department. 

On  the  first  day’s  showing,  a band  of  30 
newsboys  was  corralled.  These  were  turned 
loose  near  the  local  newspaper  offices  with  the 
heralds  on  this  picture,  which  were  printed  in 
the  shape  of  a newspaper  marked  “ Extra  ” 
and  bearing  the  bold  headline,  “ Bandits  Rob 
Bank.”  The  public  scrambled  for  a copy  of 
this  “ extra  ” and  the  stunt  created  much  ex- 
citement. 

For  the  first  time  in  the  history  of  the 
city,  ■ mounted  twenty-four-sheets  were 
stretched  across  the  sidewalk,  immediately  in 
front  of  the  theatre.  A small  passageway 
was  cut  in  each,  so  that  all  passersby  were 
forced  to  walk  directly  through  the  posters. 

Ten  per  cent  of  the  gross  receipts  were 
donated  to  the  police  benefit  fund. 


The  police  of  St.  Joseph,  Mo.,  staged  some 
real  raids,  of  which  motion  pictures  were 
taken,  as  part  of  their  co-operation  on  “In  the 
Name  of  the  Law”  at  the  Colonial  theatre, 
W.  M.  Reinke,  manager. 


Masquerade  Dinner  Dance  Used 
as  “Masquerader"  Stunt 

LOS  ANGELES,  Cal. — Masquerade 
dinner-dances  were  introduced  at 
the  Plantation  Club,  near  here,  to 
coincide  with  the  playing  of  “ The 
Masquerader  ” at  the  Kinema  theatre.  A 
personal  appearance  by  Guy  Bates  Po  t, 
who  gave  a loving  cup  to  the  besc 
dancers  on  the  floor,  drew  a big  attend- 
ance and  warranted  abundant  newspaper 
space  on  both  the  club  and  the  dance. 

A masquerade  dinner-dance  is  an  effect- 
ive tie-up  on  the  picture,  regardless  of 
whether  Guy  Bates  Post  is  available  for 
a personal  appearance. 

Even  further  reaching  in  its  radius  was 
the  tie-up  made  with  Florient  Face  Pow- 
der, as  the  result  of  which  an  artistic 
window  was  put  in  the  Owl  Drug  Store 
and  30,000  attractive  packages  of  the  pow- 
der given  away  by  a masked  ballyhoo 
artist  in  evening  dress.  The  Packages 
all  bore  the  announcement  that  Richard 
Walton  Tully  would  present  Guy  Bates 
Post  at  the  Kinema  theatre  in  “ The 
Masquerader.” 


Ties  Up  with  Postal  Telegraph 
on  “The  Eternal  Flame" 

i Louisville,  Ky. — A tie-up  with  the  Postal 
Telegraph  was  made  by  Manager  George  A. 
Sine  of  the  Mary  Anderson  theatre  on  the 
world  premiere  of  “ The  Eternal  Flame,”  by 
which  the  telegraph  company  split  costs  on 
the  distribution  of  50,000  facsimile  messages 
announcing  that  Louisville  was  distinguished 
by  being  the  first  city  in  the  country  to  be 
permitted  to  show  this  picture.  A desk  and 
a messenger  boy  were  put  in  the  lobby  to 
hand  these  out. 

In  the  window  of  Geiger,  the  jeweler,  a life 
size  portrait  of  Miss  Talmadge’s  head  was 
installed,  calling  attention  to  the  gorgeous 
pearls  worn  by  the  star  in  the  picture. 

A victrola  dealer  gave  up  his  window  to  a 
miniature  screen,  upon  which  trailers  of  the 
picture  and  advertising  lines  for  the  Mary 
Anderson  theatre  were  projected.  There  was 
no  reciprocity  for  the  dealer  in  this  except 
that  he  recognized  the  advertising  value  of 
drawing  crowds  before  his  window. 

Adjoining  the  theatre,  a window  display  was 
installed  that  aroused  enormous  attention.  The 
masked  figures  about  to  brand  the  fainting 
Duchess  de  Langeais  were  shown  before  a 
back  drop  opening  upon  a burning  furnace. 
The  arrangement  was  made  from  cut-outs  and 
one  painted  drop,  but  it  was  an  eye  arrester. 


Complete  Campaign  Put  on 
“My  Wild  Irish  Rose" 

Denver,  Col. — -An  unusually  complete  all- 
around  campaign  was  put  beliind  “My  Wild 
Irish  Rose”  for  its  showing  at  the  Isis  thea- 
tre. Some  of  the  features  were : 

The  Denver  Post,  inspired  by  the  little 
freckled  face  and  big  brown  eyes  of  Mickey 
Daniels,  started  a freckle  contest.  And  O, 
boy ! how  that  contest  drew.  The  Isis  offered 
$100  for  the  freckledest  kid.  Denver’s  crop 
proved  to  be  a large  one.  There  were  197 
youngsters  left  over  after  the  prize  winner 
had  been  announced.  Mr.  Bonfils,  of  the 
Post,  rather  than  disappoint  the  children, 
added  a new  $1  note  to  the  prize  money  for 
each  of  the  197. 

The  Isis  put  in  a beaut.iul  lobby  for  the 
opening,  with  an  attractive  young  woman 
in  Irish  peasant  garb  distributing  heralds. 
All  Fox  theatres  ran  the  slides  and  trailers, 
and  a singer  furnished  by  Witmark  & Sons 
sang  “My  Wild  Irish  Rose”  at  each  per- 
formance in  each  theatre. 

A private  showing  of  the  picture  was  ar- 
ranged for  the  Catholic  priests  of  the  city, 
and  a free  matinee  for  the  children  of  the 
orphan  asylums. 

A special  matinee  for  the  ladies,  at  which 
1000  white  carnations,,  dyed  green,  were  given 
away. 

Cards  were  prepared  for  the  fifteen  most 
popular  soda  fountains  around  the  city,  ad- 
vertising “My  Wild  Irish  Rose  Sundae.” 

The  music  publishers  dressed  the  windows 
of  all  music  stores  with  special  editions  of 
the  song  and  attractive  advertising  matter. 

Witmark  & Sons  arranged  for  the  two  city 
bands  playing  in  the  parks  to  feature  “My 
Wild  Irish  Rose,”  at  each  concert. 

The  Denver  Post  Radio  Broadcasting  sta- 
tion sent  out  a “Wild  Irish  Rose”  night  pro- 
gram of  Irish  melodies  ' on  opening  night. 


Manager  Charles  Sasseen,  of  the  Tremont 
theatre,  Galveston,  arranged  this  beauty  shop 
window  on  “ The  Beauty  Shop  ” 


2030 


Motion  Picture  New: 


Bakery  Distributes  Slips  with 
“Monte  Cristo”  Message 

DALLAS,  Texas. — The  management, 
of  the  Washington  theatre  made  a 
tie-up  with  a local  bakery  and  a 
laundry  in  connection  with  the  showing 
of  “ Monte  Cristo,”  by  which  slips  adver- 
tising the  picture  went  out  in  each  loaf 
of  bread  and  package  of  laundry.  The 
slip  sent  out  with  the  bakery  products 
read: 

“ Best  food  for  body — Butter  Krust 
Bread. 

“ Best  food  for  thought  and  pleasure — 
‘Monte  Cristo,’  Washington  theatre,  Sept. 
3.  The  mighty  drama  of  the  year.” 

More  than  60,000  of  these  announce- 
ments were  sent  out,  the  only  cost  being 
the  printing  of  the  slips. 


Junior  Naval  Reserve  Night  Is 
“Trouble”  Booster 

Boston,  Mass. — Manager  Hokailo,  of  Gor- 
don’s Washington  Street  Olympia,  worked 
out  a novel  stunt  during  the  run  of  “Trou- 
ble,” starring  Jackie  Coogan.  Though  the 
stunt  had  no  immediate  connection  with  the 
theme  of  the  film  it  certainly  brought  them 
in.  He  held  a “First  Junior  Naval  Reserve 
Night”  all  through  the  week,  with  officers  of 
the  reserve  on  hand  at  all  times,  and  “jack- 
ies”  in  the  lobby  to  distribute  pamphlets. 

He  anounced  the  special  event  by  a large 
stretcher  just  under  the  lobby  arch,  hung  a 
twenty-five  foot  stretcher  labeled  with  name 
of  star  and  picture  under  the  arch,  six  feet 
deep,  and  surmounted  the  arch  with  a cut- 
out head  of  Jackie  Coogan  standing  about 
eight  feet  high.  Announcements  of  the  event 
were  also  heralded  via  the  screen  and  slides. 

The  week  had  its  climax  on  Thursday,  the 
real  Junior  Naval  Reserve  Night,  when  many 
prominent  state,  city  and  navy  officials  were 
invited  to  the  theatre,  many  of  them,  in- 
cluding Mayor  Curley,  giving  short  speeches 
from  the  boxes. 


Child  Song  Revue  Contests  Are 
Popular  in  Cleveland 

CLEVELAND,  Ohio.— M.  B.  Hor- 
witz,  who  directs  the  fate  of  some 
eight  prominent  neighborhood  the- 
atres in  Cleveland,  listed  under  the  Wash- 
ington circuit,  is  having  great  success  in 
several  houses  with  the  Child  Song  Revue 
Contest.  Certain  nights  in  the  week  are 
designated  for  the  contests.  On  those 
nights  any  child  in  the  neighborhood 
may  compete  for  a prize — a five  pound 
box  of  candy.  The  children  enter  the 
contest,  sing  from  the  stage,  and  the  audi- 
ence is  the  judge.  The  child  getting  the 
most  applause  wins  the  prize.  This  stunt 
is  a great  aid  in  bolstering  up  bad  nights. 


Street  ballyhoo  used  to  exploit  “ The  Silent  Call,’’  when  at  the  Allen  theatre,  Toronto,  Canada 


Ship  built  in  three  sections  for  lobby  of  Strand  theatre,  Atlanta,  Ga.,  by  Manager  G.  M. 
Phillips  for  “ The  Devil  Within."  Small  boy  in  red  devil  costume  paraded  back  and  forth  on 

the  deck. 


Bugler  on  Street  Advertises 
“One  Clear  Call” 

La  Crosse,  Wis. — An  effective  stunt,  which 
nearly  any  theatre  could  employ,  was 
put  over  recently  by  W.  H.  Laurance,  Minne- 
apolis, First  National  exploiteer,  in  coopera- 
tion with  the  manager  of  the  Rivoli  theatre, 
on  “One  Clear  Call.” 

The  campaign  was  begun  some  time  in 
advance  of  the  play  date  by  a man  dressed  in 
civilian  clothes  who  appeared  at  the  prin- 
cipal comer  in  the  city  promptly  at  5 :45 
and  gave  one  long  bugle  call.  . Finishing,  he 
disappeared  as  quickly  as  possible,  avoiding 
the  many  questions  directed  at  him.  This 
was  repeated  every  night  at  exactly  the  same 
time  up  to  the  opening  day. 

Shortly  before  the  opening  of  the  picture 
the  bugler  left  the  theatre  dressed  in  full 
clan  regalia  and  stationed  himself  at  the 
usual  corner  where  he  gave  the  clan  call  from 
“The  Birth  of  a Nation.”  As  the  last  notes 
died  away  nine  robed  and  hooded  horsemen 
dashed  out  from  an  alley  beside  the  Rivoli 
and  lined  up  behind  the  bugler  who  led  them 
in  single  file  down  the  main  thoroughfare, 
sounding  his  call  every  two  or  three  minutes. 

Every  man,  woman  and  child  in  La  Crosse 
who  could  hear  and  move  got  out  on  the 
streets  to  see  what  the  excitement  was  all 
about.  By  the  time  the  theatre  doors  were 
ready  to  open  there  was  not  a person  in 
town  who  did  not  know  that  the  Rivoli  thea- 
tre was  putting  on  “One  Clear  Call.” 


Music  Conservatory  Tied  Up 
for  Prolog 

NORFOLK,  Neb. — Big  city  pro- 
logs  aren’t  feasible  for  theatres 
such  as  the  Grand,  but  Manager 
R.  A.  Ballantyne  was  determined  to  make 
a special  showing  on  “ Smilin’  Through.” 
Nearby  was  the  Norfolk  Conservatory 
of  Music.  He  tied  up  with  it  for  his 
exploitation  and  prolog.  The  girls  dis- 
tributed exploitation  for  the  picture  and 
twelve  of  them  were  engaged  for  the  pro- 
log.  There  were  nine  pianists,  two 
violinists  and  a singer  in  the  most  elabo- 
rate showing  ever  staged  at  the  Grand. 


2031 


October  21,  1922 


Marquee  and  lobby  decorations  arranged  by  Sobehnan  & Rowe,  of  the  Blue  Mouse  theatre,  Minneapolis,  on  “The  Prisoner  of  Zenda.” 

board  was  used  extensively  in  building  up  the  marquee  to  get  the  castle  effect 


Beaver 


Varied  Campaign  Put  Over  For 
“Penrod, ” at  Anniston,  Ala. 

Anniston,  Ala. — “ Penrod  ” was  exploited 
from  several  angles  by  Manager  Roy  Smart, 
of  the  Noble  theatre. 

Two  weeks  in  advance  the  campaign  was 
opened  with  a series  of  slides  and  a disiAay  of 
photos  in  the  lobby.  Then  about  one  week  in 
advance  a prominent  window  was  secured  and 
a display  of  cut-outs,  photos,  cards,  etc.,  was 
put  in.  The  store  that  supplied  the  window 
sold  100  tickets  at  one  cent  each.  They  adver 
tised  this  as  a sale  of  tickets  to  the  Noble,  just 
as  they  would  advertise  a sale  of  calico.  The 
tickets  were  good  for  the  first  show  on  open- 
ing day  only. 

On  opening  day  the  town  was  covered  with 
ballyhoos.  Six  boys  wearing  barrels  were 
walking  and  running  all  over  town  and  mak- 
ing plenty  of  noise  while  doing  it.  The  bar- 
rels had  been  painted  wdiite  and  lettered  with 
ads  for  the  show.  And  the  boys  wore  very 
abbreviated  clothing,  making  it  appear  that 
their  only  covering  was  the  aforesaid  barrels. 


Guy  H.  Aiken,  assistant  manager  of  the 
Capitol  theatre,  Macon,  Ga.,  prepared  this 
lobby  display  on  “Just  Tony ” 


Patrons  Grow  Fat  Looking  at 
“Grandma’s  Boy” 

SPARTANBURG,  S.  C.— A distinctive 
and  ingenious  stunt  was  used  by 
Manager  A.  C.  Cowles  of  the  Rex 
theatre  during  the  showing  of  “ Grand- 
ma’s Boy  ” that  could  be  used  on  any  fea- 
tured comedy. 

A pair  of  Toledo  scales  were  borrowed 
and  a card  placed  on  them  reading, 

“ Laugh  and  Grow  Fat.  Weigh  as  you 
go  in  and  again  as  you  come  out.  It’s 
free.”  The  scales  were  left  unmolested 
during  the  day,  but,  in  the  evening,  when 
the  crowd  had  gone  in  and  the  house  was 
packed,  the  scales  were  set  to  weigh  10 
lbs.  more  than  the  correct  weight.  Pa- 
trons leaving  the  theatre  stepped  on  the 
scales  and  found  they  had  gained  10  lbs. 
Of  course  they  knew  it  was  a trick,  but 
they  smiled  just  the  same. 


Oscar  White,  manager  of  the  Rex  theatre, 
Sumter,  S.  C.,  transformed  his  lobby  into  a 
temporary  school  room,  for  the  play  date  of 
“ School  Days” 

Map  in  Form  of  Window  Card  to 
Boost  “Across  the  Continent’’ 

Sandpoint,  Idaho. — Local  State  maps  were 
used  by  the  Gem  theatre  to  exploit  “ Across 
the  Continent  ” by  Manager  Jack  B.  Gardner. 
These  were  ordinary  road  maps  issued  by  the 
Oregon  Tourist  and  Information  Bureau  for 
tourists  and  vacationists,  which  were  deco- 
rated with  a water  eolor  effect  in  red,  with 
“Wally”  Reid  in  the  center,  while  in  blue 
letters  followed,  “ In  ‘ Across  the  Continent,’ 
the  Gem,  Wed.,  Thurs.”  These  were  pasted 
on  cardboard  and  placed  in  windows  where, 
J.  E.  Lindgren,  publicity  director  of  the  the- 
atre, states,  they  attracted  gratifying  atten- 
tion. 


Free  Passes  to  “School  Days” 
Make  Kids  Boost  Picture 

Columbus,  Ga. — When  Manager  I.  C.  Hol- 
loway of  the  Rialto  theatre  ran  “ School 
Days  ” he  had  100  walking  representatives 
among  the  kids  of  Columbus.  And  all  because 
he  used  his  head  a bit  in  distributing  “ dunce 
caps.”  One  week  before  play  date  he  gave 
out  100  dunce  caps  to  the  small  boys,  with  the 
understanding  that  each  cap  was  good  for  an 
admission  tt>  see  the  pictiu-e,  provided  it  was 
worn  to  the  theatre  that  day.  After  that  the 
kids  couldn’t  talk  about  anything  else  but  their 
caps  and  the  Wesley  Barry  picture  they  were 
going  to  see  free.  When  the  time  came  to 
admit  them  each  boy  was  inspected  to  see  if 
he  had  any  other  cap  in  his  possession.  The 
rule  was  that  he  was  to  wear  the  dunce  cap, 
not  just  bring  it.  So  if  he  brought  another 
hat  or  cap  along  he  was  turned  down. 

For  the  engagement  a large  blackboard  was 
placed  in  the  lobby  and  a $5.00  prize  offered 
for  the  best  five  word  review  of  the  picture. 
This  board  was  completely  covered  before  the 
end  of  the  first  day  and  additional  boards  had 
to  be  secured. 


Illuminated  cut-out  display  used  by  the  Mary 
Anderson  theatre,  Louisville,  Ky.,  in  advance 
of  “ The  Eternal  Flame  ” 


2032 


L $ P«?MS  ! 


p 


Fool’s  Paradise”  lobby  prepared  by  Manager  Sam  G.  Ventnor  of  the  Princess  theatre, 

Smith  Palls,  Ont. 


‘Monte  Cristo”  Treasure  Hunt 
Staged  at  Altoona,  Pa. 

Altoona,  Pa. — The  inhabitants  of  Altoona 
recently  engaged  in  a spirited  hunt  for  buried 
treasure,  an  exploitation  stunt  in  connection 
with  the  run  of  “ Monte  Cristo  ” at  the  Capitol 
theatre  put  over  by  Manager  Russell. 

For  several  days  prior  to  the  opening  of 
the  production  newspaper  advertisements 
carried  the  announcement  tljat  certificates  for  a 
number  of  gold  watches  donated  by  a leading 
local  jewelery  dealer  "would  be  hidden  under- 
ground within  a certain  radius  of  the  theatre 
and  that  the  persons  digging  them  up  and 
presenting  them  at  the  store  would  receive 
the  presents  of  the  Count  of  Monte  Cristo. 

The  watches  were  placed  on  display  in  the 
windows  of  the  store  and  an  elaborate  window 
arrangement  embellished  its  exhibition.  Be- 
cause the  name  of  the  dealer  was  used  in  all 
the  newspaper  advertisements,  and  because  his 
name  was  tied  up  with  the  entire  stunt,  the 
four  timepieces  "were  obtained  without  cost  to 
the  management  of  the  theatre. 

On  the  day  designated  for  the  treasure  hunt, 
squads  of  townspeople  were  organized  to 
excavate  the  large  open  district — comprising 
almost  three  acres — in  search  of  the  golden 
watches.  Many  clubs  of  young  boys  were 
formed,  the  purpose  of  which  was  to  divide 
their  spoils  should  any  be  found.  Women 
and  even  small  children  took  a hand  in  the 
hunt,  as  the  advertisements  announced  the 
caskets  containing  the  certificates  would  be 
buried  no  deeper  than  six  inches  from  the 
surface. 


Norma  Pearls  Contest  Excites 
Hartford,  Conn.,  Girls 

HARTFORD,  Conn.  — Manager 
Needles  of  the  Princess  theatre 
will  have  a lot  to  answer  for  from 
complaining  employers  of  girls,  for  large 
numbers  of  them  forgot  their  work  re- 
cently in  their  interest  in  the  contest 
staged  by  the  theatre  in  connection  with 
the  showing  of  “ The  Eternal  Flame.” 

A string  of  Norma  pearls  was  given  to 
the  girl  most  closely  resembling  Norma 
Talmadge.  and  some  200  girls  thought 
enough  of  their  similarity  to  the  star  to 
enter  the  contest,  affording  the  picture 
no  little  publicity. 


Storm  Flag  in  Color  Makes 
Novel  Mailing  Card 

EVANSTON,  111.- — A storm  warning 
flag,  such  as  used  by  the  U.  S. 
Weather  bureau,  printed  in  red  and 
black,  on  a standard  ic.  postcard  made 
a novel  mailing  card  on  “The  Storm”  for 
Manager  W.  G.  Sturdivant  of  the  Hoy- 
burn  theatre.  Below  the  flag  appears  the 
name  of  the  theatre  and  play  dates,  and 
above  is  the  wording,  “The  Storm  Is 
Coming!” 

This  two-color  cut,  a pressbook  feature, 
was  also  used  by  Manager  Sturdivant  on 
his  program  cover  for  the  week. 


Bamboo  Cage  Used  in  Window 
as  “Gilded  Cage”  Tie-Up 

Montgomery,  Ala. — Manager  H.  C.  Farley’s 
campaign  on  “ The  Gilded  Cage  ” for  its  show- 
ing at  the  Empire  theatre  included  window 
tie-ups  and  special  distribution  of  rotogravure 
heralds.  He  arranged  with  the  Montgomery 
Journal  to  distribute  1,000  rotogravures  in 
their  city  circulation  on  Sunday  before  the 
picture  opened  on  Thursday.  These  were 
placed  only  in  the  papers  covering  the  best 
sections  of  town. 

About  a week  in  advance  six  art  cards  con- 
taining stills  from  the  picture  were  placed 
in  prominent  windows  in  the  downtown 
section. 

An  elaborate  co-operative  window  display 
was  arranged  with  the  leading  milliner}'  store. 
A gilded  cage  made  of  bamboo  and  wooden 
strips  was  placed  in  the  window,  surrounded 
by  a display  of  fall  hats.  In  the  cage  was 
a cut-out  of  Swanson  and  a special  model  hat. 
A neatly  lettered  and  framed  card  under  this 
hat  read,  “ The  GLORIA  Model.  Approved 
by  Miss  Gloria  Swanson  as  being  the  model 
she  will  wear  this  season.”  In  the  window 
was  also  a decorative  card  giving  title,  date, 
etc.,  and  displaying  one  of  the  most  attractive 
stills  from  this  picture. 


Large  Wine  Glass  Built  for 
“Nice  People”  Lobby 

DALLAS,  Texas.  — Manager  Ray- 
mond Willie  of  the  Palace  had  his 
art  department  build  a large  wine 
glass  of  beaver  board,  painted  in  bright 
colors,  for  his  lobby  on  “ Nice  People.” 

In  this  wine  glass  could  be  seen  small 
cut-outs  of  the  characters  in  the  picture. 
The  characters  were  seen  in  different 
poses — some  smoking,  some  dancing  and 
some  drinking.  Across  the  top  of  the 
lobby  of  the  Palace  theatre  were  tacked 
paper  streamers,  which  gave  a carnival 
effect  to  the  entire  display. 


Co-operative  window  display  with  leading  Montgomery,  Ala.,  millinery  story,  obtained  by 
Manager  H.  C.  Farley  of  the  Empire  theatre  on  " Her  Gilded  Cage  " 


Striking  front  on  “Man-Woman-Marriage  ” used  by  the  Haymarket  theatre,  Sydney,  Australia 


Railway  Tunnel  Front  Made  for 
“The  Fast  Mail” 

Pittsburg,  Pa. — An  unusual  front  and  lob- 
by decoration  was  used  by  the  management 
of  the  Blackstone  theatre  in  connection  with 
the  recent  run  of  “The  Fast  Mail.”  Beaver 
board  paintings  representing  the  entrances  to 
tunnels  were  imposed  over  the  two  doors 
leading  from  the  lobby  into  the  auditorium. 
The  words  “The  Fast  Mail”  written  in 
streaky  letters  were  at  the  top  of  the  tun- 
nel and  over  these  was  a cut-out  painting  of 
a city  sky-line  with  a long  train  in  the  fore- 
ground. In  the  center  of  the  tunnel  brick- 
work, an  opening  was  made  for  the  ticket 
window  which  bore  a sign  reading  “Ticket 
Office  To  All  Points  With  ‘The  Fast  Mail.’  ” 

Danger  signs  made  of  cross  boards  and 
erected  on  six  and  seven  foot  stands  were 
stationed  about  the  lobby.  Several  of  these 
were  also  placed  at  various  corners  and 
prominent  locations  about  the  city.  They 
read:  “STOP!  LOOK!!  ‘The  Fast  Mail? 
The  Knickerbocker  theatre.”  In  the  lobby 
were  used  six  sheets,  framed  one  sheets,  hand 
made  posters  and  sets  of  stills. 

In  the  windows  of  several  downtown  de- 
partment stores  decorations  were  made  rep- 
resenting the  wreck  of  a train  with  a poster 
background. 

By  tying  up  with  a local  tractor  dealer,  a 
farm  tractor  was  driven  about  the  streets- of 
the  city  drawing  behind  a trailer  bearing 
twelve  sheets  of  the  picture. 


This  float  received  a silver  cup  when  Pyramid 
Pictures  Corp.  entered  it  in  the  Coney  Island, 
N.  Y .,  Mardi  Gras  for  “Queen  of  the  Moulin 
Rouge ” 


Attractive  Lobby  Exploits 
“The  Timber  Queen” 

CHARLOTTE,  N.  C.  — Manager 
Cheatham  of  the  Otto  way  theatre 
concentrated  on  an  attractive  lobby 
display  for  his  exploitation  on  “ The  Tim- 
ber Queen,”  using  poster  cut-outs  and 
other  stock  material. 

He  converted  his  box-office  into  a cabin 
of  pine  logs,  with  a clock  surmounting 
the  roof-peak  indicating  the  hour  of 
screening  the  first  episode.  The  cabin 
front,  and  built-up  cliffs  on  either  side 
were  used  for  the  display  of  “ Timber 
Queen  ” posters.  The  crowning  achieve- 
ment was  a gigantic  cut-out  of  Ruth  Ro- 
land on  her  galloping  steed  suspended 
above  the  cabin  in  such  a way  that  the 
galloping  movement  of  the  figure  was 
easily  sustained  from  within  the  booth. 


Foolproof  Safe  Outside  House 
for  “Fools  First” 

Cedar  Rapids,  Iowa. — Ten  dollars  in  gold 
was  placed  in  a safe  outside  of  the  Palace 
theatre,  with  an  invitation  extended  to  anyone 
to  open  the  safe  and  take  the  money,  as  a 
stunt  in  connection  with  the  showing  of 
“ Fools  First.” 

There  was  a hitch,  of  course — the  safe  was 
one  that  couldn’t  be  broken  into. 

The  stunt  was  put  on  in  co-operation  with 
the  Herring-Hall-Marvin  Safe  Company, 
which  wanted  some  free  advertising — and  got 
it.  The  safe  people  were  so  certain  of  their 
product  that  they  absolutely  guaranteed  the 
theatre  against  loss.  All  the  time  that  “ Fools 
First  ” played  there  the  safe  stood  outside 
with  the  printed  invitation  that  there  were 
ten  good  dollars  inside  available  to  anyone 
who  got  the  combination.  All  kinds  of  shady 
characters  appeared,  but  even  the  shadiest 
admitted  themselves  beaten. 

To  clinch  the  bargain  the  Herring-Hall- 
Marvin  people  have  offered  to  duplicate  the 
stunt  anywhere  in  Iowa.  They  have  instructed 
their  salesmen  to  offer  the  same  co-operation 
to  other  exhibitors  playing  “ Fools  First  ” in 
Iowa  and  guaranteeing  them  against  loss. 
They  claim  the  combination  is  fool-proof  and 
stand  ready  to  back  up  their  claims. 


Yogi  Love  Powder  Boosts  Love 
Week  at  Lyric,  Marion,  Ind. 

Marion,  Ind. — A simple  and  ingenious  nov- 
elty throwaway  was  used  by  the  Lyric  theatre 
to  call  the  attention  of  Marion  residents  to 
“ Love  Week  ” at  this  Frank  Rembusch  house. 
Small  envelopes,  such  as  are  used  for  pay  en- 
velopes, were  specially  imprinted  and  a spoon- 
ful of  powdered  sugar  placed  in  each.  The 
imprint  read : 

“ Yogi  Love  Powder.- — Years  ago  in  the 
Himalayan  Mountains  lived  a bashful  suitor 
who  loved  but  was  without  the  courage  to  pro- 
pose. His  sweetheart,  in  desperation,  asked 
Yogi,  an  ascetic,  for  advice. 

“ Yogi  prayed  to  Hymen,  the  God  of  Mar- 
riage, who  gave  him  a wonderful  Love  receipt, 
a powder,  harmless,  sweet  and  almost  taste- 
less. After  the  suitor  partook  he  immediately 
proposed  and  they  lived  happy  thereafter. 

“ Ever  since  these  powders  have  been  used 
throughout  the  world.  They  can  be  given  in 
secret  in  food  or  drink.  It  makes  husbands 
and  wives  more  devoted,  sweethearts  true,  and 
will  gain  the  love  of  the  one  you  desire.  It 
sweetens  every  one. 

“ Directions : Take  this  powder ; then  go  to 
the  Lyric  theatre,  Love  Week,  Sept.  24th  to 
30th,  and  see  Mary  Pickford  in  ‘ The  Love 
Light  ’ and  Richard  Barthelmess  in  ‘ The  Love 
Flower.’  ” 


Instead  of  a prologue,  the  Circle  theatre,  In- 
dianapolis, presented  the  “ fur  show,”  repre- 
sented by  the  above,  after  the  showing  of 
“Nanook  of  the  North.”  Pretty  mannikins 
paraded  in  coats  of  sable,  seal  and  snow  white 
ermine.  The  “stunt”  was  completed  with  the 
opening  of  a door  at  back,  through  which  could 
be  seen  the  limousine,  waiting  without,  for  the 
smart  appearing  customer 


Attractive  lobby  prepared  on  '‘Smilin’  Through”  at  the  Beacham  theatre,  Orlando,  Fla., 
including  trellis,  cut-out  head  of  star,  poster  frames  and  potted  palms 


Replica  of  New  York  Theatre 
Used  as  Window  Display 

Toledo,  Ohio. — An  unusual  window  display 
was  used  in  connection  with  the  showing  of 
“Broadway  Rose”  at  Loew's  Valentine 
theatre. 

Metro  publicity  director,  C.  C.  Deardourff, 
arranged  with  a local  florist  for  the  use  of 
one  of  his  big  windows.  The  big  feature  of 
the  display  was  a miniature  duplicate  of 
Loew’s  new  State  theatre  in  New  \ ork  City. 
The  entire  window  was  a duplicate  of  Broad- 
way. Auto  buses  and  kewpie  dolls,  automo- 
biles and  traffic  policemen  made  up  the  traffic. 
A large  basket  of  flowers  at  one  end  of  the 
window  and  a window  card  announcing  the 
Mae  Murray  feature  completed  the  display. 

In  addition  to  this  display,  the  Valentine 
theatre  co-operated  with  the  Toledo  Blade  in 
a contest  to  determine  whether  the  women  of 
Toledo  want  to  wear  short  skirts  or  long  skirts. 
The  contest  extended  over  a period  of  seven 
days,  and  the  newspaper  carried  a front  page 
story  of  the  contest  every  one  of  the  seven 
days.  The  opening  story  carried  photographs 
of  three  women  of  Flint,  Mich.,  members  of 
the  No  Long  Skirt  Club  of  Flint.  Fifteen 
dollars  in  prizes  were  awarded  to  the  writers 
of  the  two  best  articles.  Free  tickets  were 
sent  to  the  next  ten  in  order  of  their  merit. 


Makes  24-Sheet  Road  Map  for 
“Dangerous  Curve  Ahead” 

OWEN  SOUND,  Ont. — Manager  D. 
C.  Brown  of  the  Griffin  theatre, 
in  exploiting  “ Dangerous  Curve 
Ahead,”  evolved  a striking  24-sheet  from 
a service  book  suggestion. 

Taking  a hint  from  the  suggestion  that 
a “ road  map  of  matrimony  ” be  drawn 
and  placed  in  the  lobby,  Mr.  Brown  had 
a blank  24-sheet  posted  on  a bill-board 
in  one  of  the  main  thoroughfares  of  Owen 
Sound  and  then  set  his  ar  cist  to  the  task 
of  drawing  the  road  map  on  the  white 
paper.  The  result  was  very  effective  and 
attracted  a lot  of  attention. 

At  the  top  of  the  poster  were  painted 
in  large  black  type  the  words,  “ Road 
Map  of  Matrimony,”  the  title  of  the  pic- 
ture coming  under  in  much  smaller  type, 
the  map  using  the  rest  of  the  space. 


Merchant  Tie-Up  on  Title, 
“Over  the  Border” 

KENOSHA,  Wis. — When  “ Over  the 
Border  ” was  booked  to  play  at  the 
Burke  theatre,  Kenosha  merchants 
found  it  an  excellent  title  to  tie  up  to. 

Bob  Gary,  Paramount  expioiteer  for 
Wisconsin,  worked  up  a window  card 
reading: 

For  Fair  Dealing — Shop  Here.  Our 
Prices  Never  Go  “ Over  the  Border  ” of 
Justice  and  Fairness. 

Practically  every  merchant  in  town 
filled  his  windows  with  these  cards.  The 
theatre  then  bought  teaser  space  in  the 
newspapers  for  ads  reading: 

Patronize  Kenosha  Merchants.  Their 
Prices  Never  Go  “ Over  The  Border  ” 
Of  Justice  and  Fairness. 

The  town  was  all  sold  on  the  title  be- 
fore the  Burke  tied  it  up  with  its  pro- 
gram. The  merchants  were  not  only 
pleased  with  the  idea  but  jumped  out  of 
their  boots  at  the  kind  of  co-operative 
spirit  which  impelled  an  exhibitor  to  give 
them  newspaper  ads. 


Street  Ballyhoo  Minus  Signs 
on  “Zenda”  at  Baltimore 

Baltimore,  Md. — A “teaser”  campaign  in 
which  richly  uniformed  men  strolled  about 
the  downtown  district  drew  real  attention 
from  the  crowds  of  shoppers  during  the 
week  preliminary  to  showing  “The  Prisoner 
of  Zenda”  at  the  New  Theatre  last  week.  The 
crowds  had  the  way  neatly  paved  to  be  in- 
troduced to  the  advertising  of  the  feature. 

The  men,  who  wore  uniforms  brilliant 
enough  to  be  striking  without  being  obviously 
advertising  stunts,  strolled  or  stood  on  cor- 
ners, and  their  presence  was  noticed  by  near- 
ly everybody.  They  carried  no  advertising 
matter,  and  the  observers  naturally  were  led 
to  speculate  upon  their  purpose.  The  answer 
was  found  when  similarly-uniformed  men 
were  found  at  the  entrance  to  the  theatre. 

A false  front  for  the  box-office,  depicting 
it  as  a turretted  and  closely-guarded  tower 
was  a neat  lobby  touch,  and  the  front  of  the 
theatre  was  draped  with  blue  and  white  bunt- 
ing and  flags. 


Fashion  Show  Tied  Up  With 
“The  Eternal  Flame” 

SAN  FRANCISCO,  CAL.  — The  Ti- 
voli theatre  management  recently 
took  advantage  of  the  opening  of  the 
fall  fashion  season  just  at  the  time  of 
the  showing  of  “ The  Eternal  Flame,” 
and  staged  a fashion  show  in  the  lobby 
of  the  theatre. 

The  fact  that  the  star  is  known  for  her 
becoming  gowns  made  the  display  ap- 
propriate. The  ushers  were  models  and 
the  latest  styles  were  loaned  by  a fashion 
shop  only  too  ready  to  seize  upon  the 
golden  moment  for  some  free  advertising. 

“ The  Norma  Talmadge  gowns  ” as 
they  were  known,  were  used  throughout 
the  week.  Handsome  in  coloring,  artistic 
in  design  and  graceful  in  movements, 
three  of  the  best  creations  received  im- 
mense favorable  comment  and  were 
photographed  by  the  daily  papers. 


Loconwtove  ballyhoo  on  automobile  used  in  connection  with  the  showing  of  "The  Curse  of 
Drink  ” at  the  U.  S.  Photoplay  theatre,  Paterson,  .V.  J. 


October  21,  1922 


2035 


'JMpuV 


Anal! 

Star 

Production 


Elaborate  cut-out  display  on  “A  Fool  There  Was 


in  lobby  of  State  theatre,  Pittsburgh,  Pa.,  including  cut-out  letters,  beaver  board  book,  poster 
frames  and  special  paintings  and  cards 


Continuity  of  “Nice  People” 
Printed  as  Supplement 

Omaha,  Neb.— Harry  Watts,  manager  of 
the  Strand  theatre,  put  over  a new  one  on 
“ Nice  People  ” when  he  tied  up  with  the 
Sunday  News  on  a magazine  supplement  in 
which  was  reprinted  the  complete  continuity 
of  the  picture,  by  arrangement  with  the  Para- 
mount home  office. 

The  supplement  was  in  three  colors,  twelve 
pages,  ten  of  which  were  used  for  co-operative 
ads  and  the  continuity.  The  first  cover  had 
a special  drawing  in  which  some  adaptations 
from  the  press  sheet  ads  were  made. 

The  revenue  from  the  co-operative  ads  prac- 
tically paid  for  the  sumptuous  affair.  The 
copy  in  all  cases  tied  up  with  the  title.  There 
isn’t  one  person  out  of  a thousand  who  isn’t 
interested  in  that  back-stage  attraction,  the 
scenario,  which  accounts  for  the  fact  that  Mr. 
Watts’  stunt  took  the  public  by  storm. 


Window  tie-up  with  jeweler  made  by  Des 
Moines  theatre,  Des  Moines,  Iowa,  on  “The 
Eternal  Flame.”  The  card  above  the  star’s 
picture  calls  attention  to  the  pearls  she  wears. 


School  for  “Nice  People”  Is 
Novel  Tie-Up 

TERLING,  Colo.— The  title,  “Nice 
People,”  was  sold  in  unique  fashion 
by  Manager  E.  P.  Briggs  of  the 
Rialto  theatre. 

Mr.  Briggs  has  a large  stage  in  his 
theatre  and  this  has  been  used  during  the 
summer  months  by  a young  lady  dancing 
teacher  for  her  classes.  When  Mr.  Briggs 
received  the  articles  on  etiquette  by  Bebe 
Daniels  supplied  by  the  publicity  depart- 
ment, he  hit  upon  the  idea  of  tying  up 
with  the  newspaper  and  conducting  a 
school  for  “Nice  People.” 

The  local  paper  fell  for  it,  published 
columns  of  publicity  including  the  articles 
on  etiquette,  and  stood  sponsor  for  the 
school. 

Children  between  seven  and  15  years 
were  trained  three  mornings  each  week 
until  public  school  opened. 

When  Mr.  Briggs  plays  “Nice  People,” 
a prologue,  “Sterling’s  Nice  People”  will 
be  staged,  in  which  20  children  will  take 
part. 


Star  Identification  Stunt  Is 
Hooked  Up  with  Bakery 

Billings,  Mont.- — Rolla  Duncan,  manager 
of  the  Regent  theatre,  and  Kenneth  Renaud, 
exploiteer,  put  over  “ A Trip  to  Paramoun- 
town  ” without  a cent  of  extra  advertising 
cost. 

They  hooked  up  with  the  Purity  Bread  com- 
pany, who  took  a full  page  in  the  Gazette,  in 
which  pictures  of  twenty-two  stars  were  dis- 
played. The  pictures  were  without  captions 
telling  who  they  were.  Persons  clipping  the 
ad,  identifying  the  stars  correctly,  and  bring- 
ing the  correct  solutions  to  the  bakery  com- 
pany’s offices  received  a free  ticket  to  the 
performance. 


Auto  Dealers  Tie  Up  for  Page 
on  “The  Bonded  Woman” 

Evansville,  Ind.  - — Seventeen  automobile 
dealers  tied  up  with  Manager  C.  F.  Lewis  of 
the  Criterion  theatre  for  a full  page  ad  on 
"The  Bonded  Woman,”  in  the  shape  of  an 
automobile  identification  contest. 

Each  ad  contained  a small  picture  of  a 
well-known  automobile  with  the  sales  slogan. 
For  example:  The  big  car  with  the  fluted 
hood  had  this  slogan:  “Ask  the  man  who 
owns  one” — which  was  immediately  recog- 
nized as  the  Packard  ad. 

A smaller  car  had : “Two  brothers  made 
me,”  which  was  the  Dodge. 

Any  person  bringing  the  page  ad  to  the 
newspaper  with  eac-h  automobile  correctly 
identified  received  a free  ticket  to  “The 
Bonded  Woman.” 

Mr.  Lewis  ascribes  the  success  of  this  stunt 
to  the  fact  that  automobile  merchants  have 
seldom  approached  as  a bod-17  with  a propo- 
sition like  this,  and  fell  for  it  more  readily 
than  the  over-sold  dry-goods  merchants. 


Novel  front  on  the  Olympic  theatre,  Pittsburg, 
for  “Beyond  the  Rocks” 


A36 


Prolog  (left)  and  lobby  display  (right)  on 


Blood  and  Sand.’’  arranged  by  Manager  Guy  A.  Kenimer  of  the  Arcade  theatre,  Jacksonville,  Fla. 


Prolog  Given  Repeat  Showing 
at  Howard  Theatre 

Atlanta,  Ga. — Several  weeks  ago  the  How- 
ard theatre  carried  a prolog  called  “ By  the 
Waters  of  Minnetonka,”  which  was  so  well 
liked  that  at  popular  request  the  prolog  was 
again  presented  in  connection  with  “ The 
Valley  of  Silent  Men.” 

The  curtain  rose  on  a mountain  scene.  Night 
had  fallen  and  a light  snow  was  falling.  In 
the  foreground  seated  around  a small  bonfire 
were  four  men,  dressed  as  miners.  As  the}7 
sang  the  opening  number  the  sound  of  a 
woman's  voice  was  heard  to  break  through 
their  song,  as  if  coming  from  a distance,  and 
then  suddenly  one  of  the  mountains  in  the 
background  seemingly  opened  up  and  a vision 
of  a woman  was  plainly  visible.  As  she  sang, 
the  men  in  the  foreground  turned  and  then 
broke  in  with  her  song  with  harmony.  At 
the  climax  of  the  song  the  vision  faded,  leav- 
ing only  the  cold,  rugged  outline  of  the  moun- 
tains. It  was  well  executed  and  brought  down 
the  house,  and  was  commented  on  by  all  the 
papers.  Enrico  Leide  was  responsible  for 
the  presentation.  Mrs.  Riley  Eakin  and  the 
Howard  male  chorus  were  the  players. 


Manager  M.  F.  Schnibben  of  the  Florence,  S. 
C.,  Opera  House,  has  no  lobby,  but  he  made 
good  use  of  the  hallway  on  “ Out  of  the  Silent 
North,"  as  shoivn  here. 


Paints  Auto  to  Exploit  “When 
Romance  Rides’’ 

T.  VERNON,  WASH.— A simple 
and  appropriate  means  of  exploit- 
ing “ When  Romance  Rides,” 
adapted  from  “ Wildfire,”  was  used  by 
R.  K.  Dunham,  manager  of  the  Rex  the- 
atre. 

He  took  his  automobile,  gave  it  a new 
coat  of  red  paint  with  a sign  painted  in 
white  on  each  side  and  on  the  back.  The 
wheels  were  also  painted  white.  On  the 
rear  of  the  car  was  painted  the  name  of 
the  photoplay  and  the  name  of  the  novel 
from  which  it  was  adapted.  The  ads  on 
each  side  gave  the  name  of  the  theatre, 
the  date  of  showing,  and  a descriptive 
phrase  in  addition  to  the  title. 

The  red  automobile  was  driven  through 
the  city  for  several  days  and  attracted 
much  attention. 


Identification  Contest  Held  on 
“While  Satan  Sleeps” 

Salisbury,  N.  C. — In  exploiting  “While 
Satan  Sleeps,”  Manager  Alex  P.  Roberts  of 
the  Strand  theatre  employed  the  circular 
Paramount  star  heralds  in  a novel  way. 

These  heralds  carry  the  pictures  of  seven- 
teen stars  and  the  director  general,  and  ask 
the  question,  “ Do  you  know  who  these  are?  ” 
Roberts  had  the  blank  back  cover  imprinted, 
offering  free  admission  to  the  first  twenty-five 
persons  Avho  correctly  listed  the  photos  and 
turned  in  the  heralds  to  the  box  office.  Then 
he  got  an  aeroplane  to  go  up  above  the  city 
and  scatter  these  heralds  to  the  four  winds. 
Roberts  himself  made  the  flight  as  passenger, 
and  he  reports  that  when  he  got  back  to  the 
theatre  eighteen  correctly  filled  in  heralds  had 
already  been  presented. 

This  aeroplane  stunt  created  so  much  in- 
terest that  the  newspaper  gave  it  a big 
write-up.  And  this  particular  newspaper  is 
hard-boiled  when  it  comes  to  giving  free 
space.  But  in  this  case  they  not  only  wrote 
up  the  stunt  but  they  paid  tribute  to  Roberts 
and  his  theatre. 


Its  Standard  Accepted  by  the  Industry 

It  reviews  the  pictures  fearlessly  and  fair 
It  does  not  accept  advertising  support. 

You  are  safe  when  you  read 


Costs  3 cents  Per  Review.  CHICAGO,  ILL. 


Insuring  Film  Gets  Space  for 
“ Monte  Cristo” 

Charleston,  W.  Va. — An  insurance  policy 
was  taken  out  on  the  print  of  “Monte  Cristo” 

• luring  the  showing  of  that  picture,  which 
resuited  in  a considerate  amount  of  news-  ] 
paper  space,  of  which  the  following  story, 
from  the  Charleston  Daily  Mail , is  typical : 

“The  picture,  ‘Morite  Cristo’  is  the  first 
that  has  tvei  been  insured  in  Charleston. 
The  management  of  the  Capitol  theatre,  real- 
izing the  value  of  the  films,  and  taking  into 
consideration  the  expense  to  which  they  were 
going  to  get  it,  have  followed  in  the  line  of 
many  other  amusement  places,  and  taken  out 
a policy  for  $50,000  insuring  the  films  against 
loss  oy  theft  or  any  other  manner.  There 
have  been  but  few  copies  of  the  picture  made, 
and  the  showing  in  Charleston  is  the  first- 
outside  of  New  York  where  it  is  now  playing. 

“The  firm  of  Patterson,  Bell  and  Crane, 
through  H.  B.  Littaker,  their  agent,  issued 
the  policy,  and  one  of  the  clauses  called  for 
an  armed  guard  to  accompany  the  film  from 
the  station  to  the  theatre.  Patrolmen  Marion 
Childress  and  L.  R.  Williams  were  assigned 
to  the  machine  that  carried  the  tin  boxes. 


Street  ballyhoo  on  “ Grandma’s  Boy " at  the 
Modjeska,  Augusta,  Ga. 


“The  hit  of  the  bill!  ’’-/v.  y.  Herald 


Hal  Roach  presents 


Our  Gang 


Comedies 

parts 

The  first  “Our  Gang”  comedy,  “One  Terrible 
Day,”  was  a riot  at  the  Rivoli  in  New  York. 

The  audience  fairly  screamed  with  joy;  it  got 
weak  with  laughter ! 

"The  best  thing  on  the  Rivoli  The- 
atre program  this  week,”  says  the  N. 

Y.  Post,  “is  the  funniest  comedy 
shown  for  some  time,  ‘One  Terrible 
Day,’  bringing  forth  screams  of 
laughter.” 

"The  outstanding  hit  of  the  bill  at 
the  Rivoli,”  says  the  N.  Y.  Herald,  “is 
a rollicking  Pathe  comedy,  ‘One  Ter- 
rible Day.’  ” 

Play  “Our  Gang”  comedies  for  more  laughter, 
maximum  entertainment,  and  thoroughly  sat- 
isfied audiences. 

Pafhepicture 

© 


TRADE 


MARK. 


‘‘Well  named  ‘Speed.’  Hutchison, 
noted  for  fearless  deeds,  exceeds 
himself,  from  the  very  start.  Rapid- 
fire  thrills  galore.” — Motion  Picture 
World. 


‘‘Not  a moment  that  something  is 
not  happening  at  a breath-taking 
pace.  Hutchison  ‘out-stunts’  him- 
self. . . There  is  production  and 
a worthy  cast  behind  this  ...  a 
few  more  chapterplays  like  ‘Speed’ 
and  serials  are  bound  to  hold  their 
own  with  cinema  attractions  that 
keep  box-offices  busy.” — Motion 
Picture  News. 


Johnny  Jones 

Comedies 

Two  parts  each 


eal  kids  in  real  stories ! 

You’ll  make  the  jump  back  to  boyhood  in 
a minute,  when  you  see  them.  The  men 
and  women  in  your  audiences  will  say  “I* 
did  things  like  that  when  I was  young;  how 
true  to  life  they  are.” 


And  the  youngsters  in  your  house — man 
alive,  but  they’ll  like  them ! 


Clean,  funny,  fine;  that’s  the  Johnny 
Jones  comedies. 


J.  K.  McDonald 
Productions,  Inc. 


Pafhepicture 


2041 


Reviews  of  the  Latest  Features 


“ The  Lone  Hand  ” 

Universal— 4570  Feet 
(Reviewed  by  Laurence  Reid) 

THEY’VE  mixed  in  a generous  assortment 
of  thrills  and  laughs  for  Ed  Gibson’s  lat- 
est release,  “ The  Lone  Hand,”  thus  mak- 
ing it  a fit  companion  piece  to  “ The  Galloping 
Kid.”  The  Universal  star  has  come  along 
so  fast  in  the  last  few  weeks  that  the  spectator 
doubtless  looks  forward  to  seeing  him  on 
every  possible  occasion.  His  popularity  is 
firmly  established  now,  because  he  is  sincere 
in  his  work  and  his  stories  are  not  the  cut  and 
dried  patterns  which  have  made  so  many 
patrons  tired  of  westerns.  Gibson  would  have 
you  understand,  too,  that  he  has  discarded  his 
nickname  of  Hoot — now  that  his  pictures  are 
dignified  with  real  merit. 

“ The  Lone  Hand  ” presents  him  as  a bash- 
ful cowboy  who  loses  his  horse  during  a 
journey  to  visit  a friend,  and  he  wanders, 
dressed  up  like  a boob  slicker,  over  to  a 
cabin  which  harbors  a girl  whose  father  holds 
the  secret  to  a valuable  mine.  The  owner 
chases  him  off  the  premises,  and  after  his 
visit  to  the  friend’s  camp,  returns  in  a suit 
of  armor — in  order  to  protect  himself  from 
stray  bullets.  The  comedy  goes  on  apace  up 
to  this  point,  after  which  the  thrills  dominate 
the  action.  Gibson  puts  it  over  the  villains, 
locates  the  mine  in  novel  fashion  and  saves 
the  heroine’s  father  who  has  been  spirited 
away. 

There  are  some  highly  picturesque  shots 
during  the  melodramatic  scenes— one  of  which 
shows  the  flooded  mine  and  the  old  man’s 
plight  at  the  bottom  of  the  shaft.  It  is  a 
swiftly  moving  story  carrying  plenty  of  ad- 
venture and  romance.  And  while  there  is 
some  hokum,  the  incident  moves  along  re- 
leasing good  suspensive  interest.  Really  the 
thrills  are  unusual.  Hunting  for  a lost  mine 
has  been  used  as  a plot  many  times  before. 
But  in  this  picture  the  idea  is  dressed  up  just 
a little  bit  differently.  Gibson  has  a good  cast. 
Your  folks  will  like  him  in  his  latest  feature. 


Laramie  Lad Edward  (Hoot)  Gibson 

Jane  Sheridan Marjorie  Daw 

Margie  Vanney Helen  Holmes 

Buck Hayden  Stevenson 

Jack  Maltrain ...Jack  Pratt 

A1  Sheridan William  Welch 

•Curly Bob  Kurtman 


By  Ralph  Cummins.  Scenario  by  A.  P.  Younger. 
Directed  by  Reeves  Eason.  Photographed  by 
Virgil  Miller.  Produced  by  Universal. 

The  Story — Bashful  cowboy  loses  his  horses 
while  on  journey  to  visit  friend  at  latter’s 
camp.  Discovers  girl  alone  in  her  cabin  and 
beset  by  villains,  who  are  trying  to  learn  loca- 
tion of  a lost  mine.  He  rescues  the  girl,  but  her 
father  is  suspicious  of  his  actions.  The  youth 
continues  on  his  way,  but  returns  to  girl’s 
cabin,  clad  in  a suit  of  armor.  Succeeds  in 
saving  life  of  girl’s  father  and  frustrating  plans 
■of  villains  to  gain  possession  of  mine. 

Classification — Western  melodrama  carrying 
a strong  vein  of  comedy.  Typical  Hoot  Gibson 
story.  Action  and  humor. 

Production  Highlights — The  easy  performance 
of  star.  The  well-rounded  cast.  The  excellent 
exteriors.  The  snap  and  ginger  of  story.  The 
good  direction. 

Exploitation  Angles — Feature  this  as  one  of 
the  better  westerns.  Play  up  Gibson  as  a star 
who  is  coming  along  fast.  If  you  played  “ The 
Loaded  Door,”  and  “ The  Galloping  Kid,”  your 
crowd  will  want  to  see  this  one.  Put  on  the 
cowboy  quartette,  etc. 

Drawing  Power — Should  prove  popular  in  all 
downtown  houses  and  in  the  neighborhood 
bouses. 


Conducted  by  LAURENCE  REID ; 


Scene  from  “ The  Steeplechase,”  an  Educational 
Mermaid  comedy 


“ Thorobred  ” 
Clark-Cornelius — Five  Reels 
(Reviewed-  by  Stuart  Gibson) 

ALTHOUGH  this  one  has  an  old,  old 
story,  Helen  Gibson,  the  star,  is  win- 
some to  look  upon  and  is  a good  rider. 
Furthermore,  there  is  sufficient  hard  riding, 
thrilling  climaxes  galore  and  a carefully 
realistic  “ Wild  West  ” atmosphere  which 
should  help  much  to  put  the  picture  over 
in  theatres  where  “ westerns  ” are  as  the 
breath  of  life  to  patrons.  Almost  from  the 
start  of  the  film  it  becomes  apparent  what 
is  going  to  happen  all  the  way  through;  but 
after  all,  a picture  of  this  sort  always  leaves 
one  in  suspense,  for  it  seems  incredible  that 
no  new  twist  will  be  put  into  it  anywhere. 

There  are  some  highly  colorful  dance-hall 
scenes  and  some  beautiful  exteriors — that  is, 
the  settings  are  fine.  A chance  has  been 
missed  in  the  photography,  however,  for 
there  is  a curious  flat  quality  about  these  out- 
dood  scenes,  as  if  there  had  not  been  proper 
allowance  made  for  the  light.  Helen  Gib- 
son is  an  attractive  person,  who  can  ride  like 
a streak  and  also  can  act  to  a considerable 
extent.  Jack  Ganzhorn’s  portrayal  of  a “ bad 
man  ” is  very  good  indeed,  while  the  remain- 
der of  the  cast  is  satisfactory. 

But  they  really  ought  to  have  something 
new  about  the  story.  Is  it  possible  that  ideas 
for  “westerns”  are  running  dry? 

The  Cast 

Ben  Grey Ed  Burns 

Pop  Martin Otto  Nelson 

Helen Helen  Gibson 

Jim  Grey.. Robert  Burns 

Blackie  Wells Jack  Ganzhorn 

Written  and  Directed  by  George  Halligan. 
The  Story — Helen  Martin  takes  her  father’s 
place  when  he  is  too  ill  to  carry  out  his  duties 
as  Sheriff,  and  followed  by  Jim  Grey,  tracks 
down  Blackie  Wells,  notorious  “bad  man,”  who 
has  shot  up  a town.  The  trail  leads  over  prairie 
and  woodland,  ending  when  Helen  assumes  the 
part  of  a dancing  gtirl  in  the  Last  Chance  saloon 
and  learns  the  hiding  place  of  Blackie  and  his 
associates. 

Classification — Western  melodrama,  hoary 
with  age  as  to  the  idea. 

Production  Highlights — The  dance  hall  scenes. 
The  “bad  men’s”  hiding  place.  The  fight  in 
the  saloon.  Helen’s  seizure  of  Blackie  at  the 
point  of  her  pistol. 

Exploitation  Angles— Helen  Gibson  in  a char- 
acter she  has  played  successfully  before.  Fine 
riding  and  hard  fighting;  but  nothing  to  boast 
about. 

Drawing  Power — Neighborhood  or  small 
downtown  houses  where  they  like  wes'erns 
ought  to  accept  it. 


“ Beware  of  the  Law  ” 

Jawitz-State  Rights — 4700  Feet 

(Reviewed  by  Laurence  Reid) 

THE  bootlegging  industry  as  it  is  carried 
on  along  the  Canadian  border  comes  in 
for  a severe  indictment  in  “ Beware  of 
the  Law.”  The  author  has  apparently  fol- 
lowed the  facts  as  they  have  been  outlined  in 
the  newspapers  for  his  plot  and  characteriza- 
tion are  recognizably  real.  There  is  the  “ old 
soak”  who  has  been  kicked  out  by  his  daugh- 
ters, leaving  them  to  run  the  grocery  to  suit 
themselves;  there  is  the  local  prohibition 
agent  who,  before  the  story  is  finished,  is 
killed  by  the  rum  runners,  a pair  of  New 
York  crooks;  there  is  the  government  agent 
sent  up  to  the  border  to  get  evidence  and  is 
nearly  killed  by  the  Volstead  enemies,  and 
for  company  they  have  a flock  of  villagers  and 
several  well  paid  employees  of  the  whiskey 
runners. 

The  story  doesn’t  wait  to  get  started.  The 
villain  gives  the  government  agent  a ride  in 
his  roadster  and  jumps  in  the  nick  of  time, 
the  car  plunging  over  the  cliff.  They  haven’t 
been  very  convincing  in  this  scene,  inasmuch 
as  a doctor  isn’t  called,  and  the  hero  takes 
a terrible  fall.  Yet  he  suffers  no  injury  beyond 
a scalp  wound  and  a general  shock.  The  older 
daughter  of  the  “ old  soak  ” nurses  him  and 
falls  in  love.  Meanwhile  the  father  is  stealing 
liquor  from  the  cave  and  selling  it  at  so  much 
a drink.  There  are  considerable  “goings  on” 
along  the  main  highway.  Cars  are  loaded  and 
unloaded,  and  it  looks  easy  for  the  rum  run- 
ners, until  the  hero,  fully  restored  to  health, 
resolves  to  capture  them.  A shooting  scene 
follows  and  the  crooks  are  caught.  And  the 
romance  continues. 

The  picture  could  stand  a little  better  edit- 
ing in  the  way  of  captions.  And  a few  close- 
ups  should  have  been  employed  in  the  big 
fight.  You  can’t  tell  the  characters  apart 
so  fast  do  they  work.  The  film  carries  more 
episodes  and  incident  than  it  does  a straight- 
forward story.  However,  it  is  timely  and 
reads  like  a visualization  of  the  back  page  of 
a newspaper  which  features  rum  running 
along  the  border.  The  cast  is  unknown,  but 
the  players  contribute  first  rate  performances. 
A good  program  offering. 

The  Cast 


Jean  LaBarbe William  Coughey 

Jules  Grandin Henry  Van  Bousen 

Ann  La  Barbe.. Ann  Deering 

Rose  LeBarbe Marjorie  Payne 

Jimmy  Harvey,  alias  The  Kid D.  W.  McReynolds 

Three  Star  Kelly . John  Altieri 

William  MacRae Willard  Cooley 


By  Frank  S.  Beresford.  Directed  by  W A.  S. 
Douglas.  Distributed  by  Jawitz  Pictures  Corp. 

The  Story — Prohibition  agent  is  sent  from 
New  York  to  capture  rum  runners  along 
Canadian  border.  He  is  nearly  killed  by  one  of 
the  bootleggers  but  is  nursed  to  health  by 
daughter  of  local  bootlegger.  He  resolves  to 
get  men  higher  up  by  arresting  girl’s  father.  A 
gun  battle  occurs  and  the  crooks  are  captured. 
Love  triumphs. 

Classification — Melodrama  dealing  with  boot- 
legging on  Canadian  border.  Some  romance 
and  humor. 

Production  Highlights — The  timely  plot.  The 
appropriate  atmosphere.  The  gun  fight.  The 
plunge  of  the  car  over  the  cliff. 

Exploitation  Angles — This  is  a story  of  boot- 
leggers and  if  your  audience  is  much  pro-Vol- 
stead,  play  it  up.  Feature  it  as  a timely  story 
having  to  do  with  breaking  the  law.  Use 
atmosphere  for  lobby  and  prologue.  Use  a 
snappy  teaser  campaign.  Get  the  press  sheet 
issued  by  Jawitz. 


2042 


Motion  Picture  News 


'*  The  Forgotten  Law  *' 

Graf  Production — Distributed  by  Metro — 
Seven  Reels 


Reviewed  by  Charles  Larkin ) 


THIS  is  a novel  eternal  triangle  offering 
made  notable  by  the  work  of  an  unusually 
fine  cast.  The  plot  also  is  based  on  a 
“ different  ” idea  and  is  worked  out  in  a series 
of  tensely  dramatic  moments.  Cleo  Ridgely 
returns  to  the  screen  in  this  picture  and  puts 
over  a “ mother  ” role  of  real  appeal,  register- 
ing some  emotional  work  that  will  stand  with 
the  best  of  the  year.  Milton  Sills  has  the 
leading  male  role  and  can  always  be  depended 
upon  to  give  us  something  worth  while.  As 
Richard  Jarnette,  the  man  who  refuses  to 
believe  that  his  brother  is  a cad  and  who  in- 
sists on  carrying  out  the  profligate’s  last 
wishes  that  a baby  shall  be  taken  from  its 
mother’s  care  and  given  to  him,  gives  us 
another  portrayal,  that  will  be  classed  with 
his  work  in  “ Skin  Deep.” 

A foreword  explains  that  the  plot  is  based 
on  a law  that  was  actually  in  force  in  an 
eastern  state,  but  was  repealed  recently.  The 
law  permitted  a man  to  will  his  child  away 
from  its  mother.  Jack  Mulhall  appears  as  the 
unfaithful  husband  who  upon  his  marriage 
finds  that  there  are  a number  of  bridges  to 
his  past  life  that  refuse  to  be  burned.  In 
spite  of  his  marriage  he  continues  to  build 
these  bridges  of  infidelity  and  deceit  until  the 
disturbing  element  in  the  form  of  these  “ other 
women,”  creeps  into  his  home.  There  is  a 
“ scene  ” between  husband  and  wife  leading 
up  to  the  decision  to  change  the  will  and  take 
the  baby  from  its  mother.  Then  comes  the 
murder  of  the  husband  in  a dramatic  scene 
which  is  well  staged  and  calculated  to  thrill 
observers. 

Some  of  the  most  delightful  moments  are 
furnished  by  Muriel  Francis  Dana,  a charming 
little  child  actress  who  has  real  talent.  The 
reading  of  the  will  gives  Miss  Ridgely  oppor- 
tunity for  emotional  display  of  high  order. 
The  scenes  between  Alec  Francis  and  Sills 
in  which  the  former  proves  to  the  latter  that 
the  brother  was  a “bad  egg,”  is  one  of  the 
high  lights  of  the  picture.  “The  Forgotten 
Law,”  comes  under  the  heading  of  “ better 
pictures.” 

The  Cast 


Richard  Jarnette 

Victor,  his  youngest  brother 
Margaret,  Victor’s  bride... 

Judge  Kirtley 

Muriel 

Rosalie 

Flo 

Mammy  Cely 


Milton  Sills 

Jack  Mulhall 

Cleo  Ridgely 

Alec  B.  Francis 

Muriel  Francis  Dana 

Alice  Hollister 

Edna  Altemus 

Lucrecia  Harris 


Adapted  from  Caroline  Abbot  Stanley’s  novel, 
“A  Modern  Madonna,”  by  Joseph  Francis 
Poland.  Directed  by  James  W.  Horne.  Photo- 
graphed by  John  Stumar.  Produced  under  the 
personal  supervision  of  Max  Graf.  Distributed 
by  Metro  Pictures  Corporation. 

The  Story — Victor  Jarnette,  peeved  at  being 
rebuked  by  his  wife  for  his  unfaithfulness, 
changes  his  will,  in  which  he  leaves  his  child  to 
his  brother.  He  is  shot  by  one  of  his  flames 
whom  he  has  cast  aside.  The  brother,  in  spite 
of  all  pleadings,  carries  out  the  will  and  takes 
the  baby  from  the  mother.  The  court  upholds 
the  document,  which  is  based  on  a forgotten 
law.  In  time  the  brother  relents  and  in  the 
end  marries  his  brother’s  widow. 

Classification — An  eternal  triangle  story  with 
a “ different  ” twist  filled  with  dramatic  situa- 
tions. 

Production  Highlights — Milton  Sills’  por- 
trayal of  the  role  of  Richard  Jarnette.  The 
fine  support.  The  shooting  of  the  younger 
brother.  The  excellent  direction,  photography 
and  mounting.  The  scenes  between  the  wife 
and  “ the  other  woman.”  The  willing  of  the 
baby  to  the  brother,  calling  on  an  ancient  law. 
Scenes  attending  the  reading  of  the  will. 

Exploitation  Angles— Milton  Sills  is  rising 
swiftly  to  the  top  rung  of  popularity.  Play  up 
his  name  in  this  one.  There  are  also  some  big 
names  in  the  cast,  notably  Jack  Mulhall,  Alec 
Francis  and  Cleo  Ridgely,  who  staged  a great 
comeback.  Tell  mothers  there  is  a wonderful 
child  actress  in  the  picture. 


A scene  from  “ The  Old  Sea  Dog,”  the  second  two 
reel  comedy  starring  “ Snub  ” Pollard  with  Marie 
Mosquini,  for  Pathe  release. 


44  The  Plaything  of  an  Emperor  ” 

Jesse  A.  Levinson-State  Rights — 5300  Feet 
( Reviewed  by  Lillian  Gale ) 

WHILE  a number  of  foreign  made  pic- 
tures have  failed  to  register  sufficiently 
to  hold  their  own  in  the  American  mar- 
ket, now  and  then  we  strike  a good  one.  For 
instance  “ The  Plaything  of  an  Emperor,”  a 
worthy  specimen  of  its  kind,  one  that  deserves 
unbiased  praise  and  likely  to  meet  with  favor 
wherever  it  is  shown. 

To  begin  with  the  photography  is  unusually 
good,  the  settings  unique  and  interesting,  ex- 
teriors quaint  and  characteristic  of  the  country 
wherein  the  story  is  laid.  The  cast  has  been 
carefully  selected  and  may  be  said,  as  a whole, 
to  be  entirely  adequate.  Rodolph  Lettinger, 
as  Napoleon,  is  very  like  in  stature  and  general 
appearance  to  the  description  history  has  laid 
down  regarding  the  famed  Emperor  of  France. 

There  is,  also,  a story  founded  upon  historic 
incident,  during  the  reign  of  Napoleon,  that 
has  been  moulded  into  an  interesting  screen 
narrative,  a departure  from  overdone  melo- 
drama, quite  refreshing.  The  editing  and  sub- 
titles play  a prominent  part  in  fitting  this  offer- 
ing for  general  consumption,  since  every 
possible  move  that  the  period  might  other- 
wise have  rendered  confusing,  is  explained, 
holding  close  to  the  main  theme  and  culminat- 
ing in  an  interesting  photoplay,  decidedly  out 
of  the  ordinary. 

The  Cast 


Napoleon,  Emperor  of  France Rodolph  Lettinger 

Countess  Walewska Marjorie  Verlaine 

Count  Walewska,  her  husband Henry  Keyes 

Count  d’Evians Anthony  Lannister 

Duroc,  Prince  of  Friul Charles  Magnes 


Story  suggested  by  John  Natteford.  Directed 
by  Arthur  Rippert.  Edited  by  George  Martin. 

The  Story— It  tells  of  an  episode  in  the  life 
of  Napoleon,  when  passing  through  the  country 
he  met  with  a young  girl  charged  with  a per- 
sonal appeal  to  the  Emperor  in  behalf  of  her 
people.  Napoleon  admires  and  desires  to  meet 
the  lady  again,  ordering  that  she  be  present  at 
a grand  ball.  Her  refusal  to  accept  the  honor 
of  leading  the  grand  march  with  the  great  ruler, 
excites  his  determination  to  change  her  regard 
for  him.  There  follows  an  extended  romance, 
bringing  about  considerable  opposition,  and  end- 
ing in  Napoleon’s  triumph  in  winning  the  affec- 
tion of  the  haughty  countess. 

Classification — Costume  drama  of  the  period 
when  Napoleon  reigned  in  the  heighth  of  his 
Napoleon  into  the  territory,  where  he  meets 
Marie.  The  execution  squad  preparing  to  take 
the  life  of  an  officer,  formerly  in  the  ruler’s 
career,  embracing  a love  story  alleged  to  have 
been  a romantic  episode  of  the  Emperor’s  life. 

Production  Highlights — The  coming  of 
retinue.  The  final  scene  when  Marie  defends 
the  life  of  the  officer  by  confessing  her  affection 
for  Napoleon. 

Exploitation  Angles — The  period;  the  his- 
toric interest  and  value.  Can  tie  up  with  book 
stores,  shops  where  antique  furnishings  may  be 
had,  jewelers. 

Drawing  Pou'cr — Should  go  very  well  in 
houses  of  any  class.  Has  general  appeal. 


44  The  Bond  Boy  " 
Inspiration-First  National — Six  Reels 
( Reviewed  by  Laurence  Reid ) 

THE  hero  of  this  morbid  tale  of  vengeance 
and  self-sacrifice  is  convicted  of  murder 
upon  pretty  flimsy  evidence.  If  a word  spoken 
by  one  of  three  characters  or  by  all  of  them 
the  story  would  have  lost  its  entire  substance. 
By  sending  the  boy  to  prison  the  plot  is  able 
to  release  considerable  dramatic  tension  even 
if  it  defies  logic. 

The  story  is  grim,  morbid — unrelieved  by  a 
single  flash  of  humor.  This  youth — poor 
white  trash — is  bound  over  to  a cruel  farmer 
to  save  his  mother  from  the  poorhouse.  He 
is  whipped  and  abused.  And  the  farmer’s 
young  wife  finds  in  him  a bond  for  sympathy. 
She  also  is  subject  to  much  abuse.  So  when 
a fast  talker  comes  from  the  city  and  pro- 
poses an  elopement  she  readily  consents.  The 
boy  tries  to  prevent  her,  since  he  has  a relig- 
ious sense  of  honor.  Then  the  farmer  comes 
home  and  thinks  they  are  plotting  against 
him.  He  raises  his  rifle  to  shoot,  but  acci- 
dentally kills  himself.  So  the  boy  gives  him- 
self up  to  spare  the  wife  from  losing  her  good 
name. 

The  courtroom  scene  is  well  done.  But 
the  high  mark  is  the  escape  of  the  youth  from 
jail,  pursued  by  bloodhounds.  It  looks  black 
for  him  when  he  is  caught,  but  the  wife,  un- 
able to  withstand  the  strain  of  seeing  an  inno- 
cent youth  suffer,  confesses  her  infidelity  and 
her  husband’s  death  by  accident.  Henry  King 
has  another  fine  scene  to  his  credit.  It  shows 
the  shadow  of  the  rope  on  the  gallows  swing- 
ing through  the  moonlight  on  the  prisoner's 
cell  wall  like  a pendulum  of  fate.  He  has  told 
his  picture  with  fine  human  touches  and  Bar- 
thelmess  has  attended  to  the  rest  with  his 
sensitive,  expressive  face.  Mary  Alden  is  un- 
usually fine  as  the  lad’s  mother.  “ The  Bond 
Boy  ” belongs  to  the  better  class.  Henry 
King  doesn’t  make  any  other  kind. 


Joe  Newbolt 

Isom  Chase 

Cyrus  Morgan... 
Colonel  Price .... 
Lawyer  Hammer. 
District  Attorney 

Sheriff 

Saul  Greening.  . . 
Mrs.  Greening.  . . 

Alice  Price 

Mrs.  Newbolt.  . . . 
Ollie  Chase 


The  Cast 

Richard  Barthelmess 

Charles  Hills  Mailes- 

Ned  Sparks 

Lawrence  D'Orsay 

Robert  Williamson 

Leslie  King 

Jerry  Sinclair 

Thomas  Maguire 

Lucia  Backus  Seger 

Virginia  Magee 

. Mary  Alden 

Mary  Thurman 


By  George  Washington  Ogden.  Scenario  by 
Charles  Whittaker.  Directed  by  Henry  King. 
Produced  by  Inspiration  Pictures,  Inc.  Released 
by  First  National. 

The  Story — Youth  is  sold  into  bondage  by 
mother  to -keep  herself  from  poorhouse.  The 
wife  of  the  boy’s  employer  seizes  opportunity  to 
find  real  romance  with  book  agent.  As  they  are 
about  to  elope,  the  youth  prevents  her.  The 
husband  returns  home  and  mistrusting  his  wife 
and  the  boy,  picks  up  his  gun  to  kill  them,  but 
accidentally  kills  himself.  The  boy  is  indicted 
for  murder.  Eventually  escapes  and  the  wife 
confesses.  Thereupon  he  finds  real  love  and 
happiness  with  his  sweetheart. 

Classification — Grim  melodrama  with  a touch 
of  heart  interest,  laid  in  Kentucky  mountains. 
Trials  and  tribulations  of  boy  who  conquers  his 
misfortunes. 

Production  Highlights — Excellent  work  of 
Barthelmess  and  the  pleasing  portrayal  by  Mary 
Alden.  The  human  touches.  The  realism.  The 
courtroom  scene.  The  pursuit  of  convict.  The 
locations.  The  able  direction. 

Exploitation  Angles — Why  not  put  on  a 
prologue  with  background  representing  log 
cabin  set  against  backdrop  of  mountains — with 
quartette  attired  in  homespun,  etc.,  singing  an 
old-time  melody.  Play  up  the  star,  telling  of  his 
rise  to  the  heights  through  his  able  work  in 
“ Tola’ble  David.”  Play  up  the  human  interest. 

Drawing  Power — Good  for  all  big  and  little 
houses. 


October  21,  1922 


2043 


The  manager  of  the  Rialto  theatre,  Hillyard, 
Wash.,  arranged  this  float  on  a truck  to  celeb)  ate 
the  anniversary  of  the  theatre,  and  also  entered 
it  in  Spokane’s  “ Go-to-Movie  Week  parade 


“ Notoriety  ” 

(Apollo-State  Rights — 8600  Feet) 

( Reviewed  by  Leon  J.  Rubinstein) 

THE  author  and  director  seem  to  have 
determined  on  getting  away  from  the 
usual,  at  the  same  time  taking  a wallop  at  a 
question  which  has  never  before  been  han- 
dled in  pictures.  The  fact  that  a great  deal 
of  newspaper  notice  has  been  known  to  bring 
joy  and  sorrow  to  those  who  have  become  its 
subjects  is  the  theme.  The  logic  is  correct 
and  the  producer  takes  the  stand  here  that 
the  desire  for  publicity  works  peculiarly  on 
the  human  mind. 

In  this  case  a gutter-snipe  finds  herselt 
lionized  merely  because  she  is  the  innocent 
victim  of  circumstancs,  which  make  her  an 
object  of  public  notice.  The  story  shows 
that  rather  than  relinquish  the  attentions 
thus  paid  her,  she  lies  by  “confessing”  to 
crime.  To  those  to  whom  this  may  appear 
to  be  an  incredible  procedure,  it  need  only 
be  said  that  publicity  obtained  through  lies 
and  maintained  through  more  lies  is  consid- 
ered the  usual  thing.  The  girl  here  has 
merely  borrowed  a tenet  from  the  press 
agent’s  code. 

The  story  hinges  well  together  and  the 
characters  are  convincing. 

William  Nigh  has  incorporated  a full  quota 
of  his  well-known  touches.  Particularly 
commendable  is  a corking  fight  scene  which 
carries  action  plus.  The  technical  side  of  the 
production  is  excellent. 

Maurine  Powers  in  the  leading  part  shows 
promise  for  the  future  and  Rod  La  Roque 
comes  up  to  all  expectations  in  a difficult 
part.  George  Hackathorne  likewise  distin- 
guishes himself  in  this  picture.  What  com- 
pletely overshadows  cast,  story  and  eye  ap- 
peal of  the  production  is  the  tremendously 
heavy  dramatic  effort  which  has  been  ex- 
pended. 

The  Cast 


“Pigeon”  Deering  . . 

Ann  Boland 

Arthur  Beal.. 

“Batty”  

Horace  Wedderburn. 

Tom  Robbins 

Dorothy  Wedderburn 
Van  Dyke  Gibson... 

Theatrical  agent 

Mrs.  Beal  

The  hired  man 


. . . . Maurine  Powers 

Mary  Alden 

Rod  La  Roque 

George  Hackathorne 
. . .J.  Barney  Sherry 
....Richard  Travers 

Mona  Lisa 

. .John  Goldsworthy 
. . . .Anders  Randolph 

Ida  Waterman 

. . .William  Gudgeon 


By  William  Nigh.  Directed  by  William  Nigh. 
Produced  by  Lawrence  Weber  and  Bobby  North. 

The  Story:  Centers  around  young  orphan 
girl  of  the  tenement  district  who  yearns  for 
notoriety  and  who  is  encouraged  in  her  desire 
by  youth  living  in  same  tenement.  A murder 
is  committed  and  the  girl,  craving  publicity, 
confesses  to  crime,  though  she  is  innocent.  She 
dreads  going  back  to  her  drab  life,  though  in 
the  end  she  is  convinced  that  it  holds  consid- 
erable love  for  her. 

Classification:  Melodrama  based  upon  crav- 
ing for  publiity  by  girl  who  is  innocent  of 
crime,  though  she  pleads  guilty. 

Production  Highlights:  The  unusually  vivid 
fights.  The  skilful  handling  of  plot.  The  good 
work  of  cast.  The  atmosphere  and  technical 
detail. 

Exploitation  Angles:  Play  up  Nigh  as  direc- 
tor of  “ Rags  to  Riches.”  Feature  the  big  fight 
scenes.  Link  up  with  press.  Title  suggests 
some  snappy  ideas. 

Drawing  Pozver:  Will  go  in  any  kind  of 
house. 


44  One  Exciting  Night  ” 

(D.  W.  Griffith,  Inc. — Twelve  Reels) 

(Reviewed  by  Richard  Spencer ) 

A TRUE  drama  of  suspense,  and  though 
far,  far  different  from  anything  the 
“Wizard”  has  heretofore  attempted,  it  is  none 
the  less  successful  for  that.  Griffith  has  done 
away  with  his  old  standard  chums,  mob,  cos- 
tumes, and  spectacle,  and  in  a straightfor- 
ward manner  he  has  evolved  a highly  thrill- 
ing, gripping,  and  above  all  lovable  story. 
Words  fail  in  an  attempt  to  describe  its  grip. 
More  than  that  he  has  created  effects  never 
before  seen.  It  does  not  need  the  enticing 
title  to  draw  after  the  first  audience  in  a city 
has  seen  it. 

Hull  as  John  Fairfax  often  seemed  too  en- 
thusiastic over  trivial  matters,  and  indulged 
in  gymnastic  gestures  that  grated  at  times. 
That  too  was,  however,  trivial  in  itself,  and 
was  forgotten  almost  as  soon  as  seen.  It  is 
saying  a lot  for  a film  when  one  minor  flaw 
is  the  only  one  to  be  found.  Griffith  has  also 
done  wonders  for  Carol  Dempster,  who, 
always  good,  is  in  this  latest  production, 
showing  the  hand  of  the  “Wizard”  himself. 
She  should  take  place  among  the  highest 
after  “One  Exciting  Night”  is  well  known. 

As  what  might  be  termed  a waif  of  Africa, 
though  legitimate  heiress  to  a vast  English 
estate,  and  deprived  of  her  lawful  heritage, 
she  portrays  the  modern  girl  in  all  her  in- 
tensity of  life,  play,  and  frivolity,  bobbed  or 
not,  but  above  all  sincere  and  sweet  and  right 
when  the  things  that  count  enter  her  life. 
Her  acting  in  the  storm  that  brings  the 
climax  is  superb;  and  that  storm!  New  ef- 
fects! A storm  that  it  is  hard  to  believe 
within  the  reach  of  photography!  Obviously 
Griffith  has  made  another  masterpiece.  The 
work  of  Porter  Strong  was  fine.  Photog- 
raphy, direction,  lighting,  and  settings  un- 
excelled. 


The  Cast 


Agnes  Harrington  . . . 

John  Fairfax 

J.  Wilson  Rockmaine 

The  neighbor 

Romeo  Washington.. 

The  detective 

Mrs.  Harrington 

Samuel  Jones 

Auntie  Fairfax.  ..... 

The  maid 

Clary  Johnson 

The  butler 


. . . . Carol  Dempster 

Henry  Hull 

. . . Morgan  Wallace 
C.  H.  Crocker-King 

Porter  Strong 

. . . . Frank  Sheridan 

Margaret  Dale 

..Frank  Wunderlee 
....  Grace  Griswold 

Irma  Harrison 

Herbert  Sutch 

Percy  Carr 


Story  by  Irene  Sinclair.  Musical  score  arranged 
and  synchronized  by  Albert  Pesce.  Photography 
by  Hendrik  Sartov.  Directed  and  produced  by 
David  Wark  Griffith. 

The  Story — The  death  of  her  mother  follow- 
ing news  that  her  father  has  succumbed  in  the 
African  wilds,  Agnes  Harrington  is  taken  to 
America  as  a babe  that  her  father’s  younger 
brother  may  inherit  the  vast  English  estate. 
The  plot  deals  with  her  trials  in  the  late  teens 
of  her  life. 

Classification — Mystery  comedy-drama  that 
is  nearly  all  suspense. 

Production  Highlights — First  and  above  all, 
the  storm.  Wonderful  and  masterly  handling  of 
the  mystery  element.  Total  unexpectedness  of 
the  villain’s  identity.  The  excellent  comedy  of 
Porter  Strong. 

Exploitation  Angles — The  two  best  bets  are 
the  storm  and  the  mystery  side  of  the  picture. 
The  title  also  holds  great  chance  for  good 
work  in  this  line,  particularly  on  a publicity 
tieup.  The  fact  that  Griffith  produced  and 
directed  the  play. 

Drazuing  Power — It  is  hard  to  imagine  a film 
with  greater  possibilities  for  shattered  attend- 
ance records  than  this  once  the  word  has  gone 
around  just  what  it  is  like. 


Arthur  Trimble,  junior  star,  and  Bessie  Love, 
who  appear  in  the  two  reel  offering  “ Prince 
Courageous.” 


44  Calvert’s  Valley 
Fox — 4500  Feet 


(Reviewed  by  Laurence  Reid) 

THIS  picture  isn’t  quite  up  to  the  mark. 

In  the  first  place  it  carries  a story  which 
gets  nowhere  because  its  theme  is  so  easily 
punctured.  In  the  second  place  it  is  more  sen- 
sational than  logical.  If  you  can  believe  that 
a hero  may  become  so  intoxicated  that  he 
doesn’t  know  whether  he  killed  a man  or  not 
— then  you  can  swallow  it.  John  Gilbert  is 
this  youth,  and  the  picture  will  not  add  to 
his  popularity.  He  is  a stranger  in  town  and 
he  is  present  when  a rejected  suitor  of  the 
heroine  tumbles  over  a cliff  and  meets  his 
death. 

The  picture  being  so  slight  of  material, 
drags  along,  releasing  no  suspensive  interest 
on  its  journey.  The  hero  becomes  con- 
science-stricken and  finally  wanders  into  a 
church  and  confesses  to  the  crime.  This 
scene  is  followed  by  the  inevitable  courtroom 
sequence,  which  carries  no  smashing  climax. 
Since  a demented  character  has  been  intro- 
duced without  making  his  purpose  in  the 
story  clear,  it  is  certain  that  he  will  be  em- 
ployed to  clear  the  complications.  In  other 
words  the  burden  of  being  the  criminal  will 
be  placed  upon  him.  The  incident  reveals  the 
murdered  man’s  brother  attempting  to  fasten 
the  crime  upon  the  hero,  although  it  is  rather 
far-fetched.  Eventually  an  elderly  widow, 
the  mother  of  the  half-wit  comes  forward  and 
saves  the  hero  by  telling  that  her  son  killed 
the  rejected  lover.  The  hero  has  performed 
this  amazing  sacrifice  to  relieve  the  heroine 
of  worrying  over  the  fact  that  she  prompted 
the  victim  to  kill  himself. 

The  situations  are  unpleasant  and  morbid. 
And  the  story  is  not  well  constructed.  Too 
much  stress  is  placed  upon  the  incident.  It’s 
a picture  which  doesn’t  carry  any  impression, 
though  there  must  be  an  audience  for  it,  else 
it  wouldn’t  have  been  made.  Gilbert  is  handi- 
capped with  the  plot  and  the  figure  he  is 
called  upon  to  portray.  His  support  is  capa- 
ble. 

The  Cast 


Page  Emlyn 

Hester  Rymal.  

James  Calvert  ) 

Eugene  Calvert  j 

Judge  Rymal 

The  Widow  Crowcroft 


Jack  Gilbert 

. . Sylvia  Breamer 
Philo  McCullough 

.Herschel  Mayall 
. Lulu  Warrenton 


By  Margaret  Prescott  Montagne.  Scenario  by 
Jules  Furthman.  Directed  by  Jack  Dillon. 
Photographed  b}'  Don  Short.  Produced  by  Fox. 

The  Story — Youth  journeys  with  companion 
to  timber  region  and  the  latter  is  pushed  off  a 
high  cliff  and  killed.  The  hero  confessed  to 
crime,  although  he  is  innocent.  The  fiancee  of 
the  victim  thinks  that  he  killed  himself  because 
of  unrequited  love.  Eventually  it  is  proved  that 
the  hero  is  innocent.  Thus  he  is  left  free  to 
find  happiness  with  girl. 

Classification — Melodrama  of  northwest  locals 
based  upon  self-sacrifice.  Righteous  hero 
triumphs. 

Production  Highlights — Creditable  work  of 
Jack  Gilbert.  The  exteriors  and  atmosphere. 

Exploitation  Angles— This  is  just  another 
western  so  play  up  the  star  as  your  best  angle 
for  exploitation.  Feature  him  as  the  star  of 
“Monte  Christo.”  Use  a teaser  campaign. 

Drawing  Pozver— Likely  to  please  in  neighbor- 
hood houses  catering  to  program  offerings. 


MEN  AND  E V E N T S IN  THE  FILM  CENTRES 


With  “News”  Correspondents 

IT  E M S OF  THE  EXCHANGES  A N D T H E A T R £ 


Buffalo  Briefs 

Eddie  Weinberg,  now  that  Edgar 
Weil  has  recovered  his  health  and 
is  on  the  job  at  the  Syracuse  Strand, 
is  back  in  Buffalo  where  he  will 
have  his  tonsils  removed  and  any- 
thing else  that  may  be  annoying 
him.  Soon  he  will  depart  for  Troy 
Avhere  he  will  prepare  for  the  open- 
ing of  the  new  house  which  the 
Strand  interests  are  building  in  the 
City  of  Collars. 


Commencing  Monday,  October  16, 
the  Loew  State  will  celebrate  its  first 
anniversary  and  Manager  A1  Beck- 
erich  is  planning  an  elaborate  pro- 
gram in  honor  of  the  event.  Mr. 
Beckerich  is  to  be  congratulated  for 
his  fine  work  in  connection  with 
the  State.  He  has  brought  the  house 
to  a place  where  the  S.  R.  O.  sign 
is  never  taken  down. 


The  Western  New  York  unit  of 
the  M.  P.  T.  O.  of  N.  Y.,  Inc.,  has 
opened  an  office  at  313  Lafayette 
Square  Building  and  from  there  is 
directing  a campaign  against  the 
daylight  saving  ordinance  which 
comes  up  for  referendum  at  the 
November  election. 


Ira  M.  Mosher,  former  president 
of  the  Buffalo  Theatre  Managers’ 
Association  and  for  several  years 
manager  of  the  Palace,  before  How- 
ard J.  Smith  took  personal  charge  of 
the  house,  came  home  from  the  the- 
atre on  the  evening  of  October  4 
and  found  that  burglars  had  ran- 
sacked his  home  at  435  Delaware 
avenue.  Mr.  Mosher  is  now  engaged 
in  educational  film  pursuits. 

Word  has  reached  Buffalo  that 
its  former  prominent  exhibitor, 
Harold  B.  Franklin,  is  now  occupy- 
ing a new  home  in  New  Rochelle, 
N.  J.  Mr.  Franklin  is  now  in 
charge  of  theatre  interests  for 
Paramount. 


M.  Shea,  of  Feiber  & Shea,  was 
in  town  on  a booking  tour  on 
Wednesday,  October  11. 


N.  Dipson,  prominent  Batavia  ex- 
hibitor, has  returned  from  a trip  to 
Europe.  He  thought  he  better  get 
home  before  the  ocean  froze  over. 


M.  J.  Kallet  who  owns  the  Strand 
in  Rome,  N.  Y.,  has  purchased  the 
Star  in  that  city  from  Kaufman  and 
Shane. 


George  Miller  has  taken  over  the 
Elite  theatre  at  Main  and  Cleveland 
streets,  Niagara  Falls,  and  after  re- 
decoration and  remodeling  has 
opened  it  with  first-class  pictures. 


Vaudeville  has  been  added  to  the 
Amendola  theatre  bill  in  the  Cata- 
ract City  and  Manager  John  Amen- 
dola reports  it  going  over  strong 
with  patrons. 


In  the  Buffalo  Exchanges 


H.  SMITH  is  still  going 
• around  with  his  office  in  his 
hat.  Because  of  the  big  success 
of  “ From  Rags  to  Riches,”  at  the 
Capitol,  New  York,  Warner 
Brothers’  officials  have  been  unable 
to  get  to  Buffalo  to  aid  in  the 
search  for  a permanent  exchange 
location.  P.  H.  is  kept  busy,  how- 
ever, as  he  has  a print  himself 
of  the  Wesley  Barry  production. 
He  screened  it  for  M.  Shea  of 
Shea’s  Hippodrome,  Bill  Callahan 
of  Rochester  and  others.  When 
the  exchange  is  finally  located,  a 
complete  sales  staff  will  be  engaged 
as  well  as  an  office  force. 

The  New  York  exchange  will 
soon  be  ready  for  occupancy.  It  is 
located  in  North  Pearl  street,  al- 
most opposite  the  big  film  building 
When  ready,  it  will  be  dedicated 
with  suitable  ceremonies  and  a 
big  party  for  exhibitors,  newspaper 
men  and  others.  Manager  Charles 
Johnston  announces  that  “Monte 
Cristo,”  at  the  Hippodrome  and 
“A  Fool  There  Was”  at  the 
Lafayette  Square  both  attracted  S. 
R.  O.  business  the  past  week. 

Sydney  Samson  of  Grand  & 
North  announces  the  forthcoming 
release  in  western  New'  York  of 
“The  Jungle  Goddess,”  the  Selig 
serial,  as  a successor  to  “ Miracles 
of  the  Jungles.”  Syd  is  already 
filling  his  books  with  dates  on 
this  one. 

Fred  M.  Zimmerman  of  Nu-Art 
Pictures  corporation  is  in  receipt 
of  a letter  from  Herman  Lorence, 
manager  of  the  Bellevue  theatre, 
Niagara  Falls,  N.  Y.  in  which  the 
latter  tells  of  the  enthusiastic  re- 
ception given  his  presentation  of 
“ Up  and  Down  the  Swanee  River,” 
a Burlingham  Adventure  Scenic. 

Joseph  H.  Berdel,  former  Beau 
Brummel  percentage  checker  for 
the  local  Fox  Exchange,  is  back 
in  town  after  a jaunt  through  Ger- 


many and  France  and  is  now  a 
member  of  the  Evening  Times  rc- 
portorial  staff. 

Max  Graf  of  Graf  Productions, 
Inc.,  was  in  town  last  Thursday 
evening  for  a talk  with  Henry  W. 
Kahn,  Metro  manager,  on  his  new 
production,  “ The  Forgotten  Law,  ’ 
which  Metro  will  release  in  No- 
vember. Mr.  Graf  was  on  his  way 
from  New  York  to  the  coast.  Mr. 
Kahn  has  returned  from  a business 
trip  to  Penn  Yan,  Warsaw',  Water- 
loo and  other  big  cities  in  the  ter- 
ritory. 

M.  W.  Goosman  and  J.  Bruggy 
were  in  town  last  week  installing 
a new  billing  system  in  the  adver- 
tising department  of  the  First 
National  exchange.  Manager  E. 
J.  Hayes  is  looking  forward  to  the 
early  springing  of  his  famous  fur- 
collared  overcoat  on  Film  Row. 
We  anticipate  several  protests.  He 
looks  like  Richard  Mansfield  in  the 
height  of  his  success. 

Howard  Riehl,  formerly  with 
Grand  & North,  is  now  a member 
of  the  Hodkinson  exchange  staff. 
He  is  covering  the  Syracuse  terri- 
tory. Jock  Thomson  has  been 
transferred  from  Syracuse  to  the 
Rochester  district.  Office  Manager 
J.  L.  Daly  journeyed  to  New  York 
with  his  pal  Bob  Murphy  of  Filkins 
& Murphy  for  the  World  Series. 
Must  be  money  in  this  here  ex- 
change business. 

T.  C.  Leonard,  Universal  exploi- 
tationist,  is  back  in  the  city  after 
a big  publicity  offensive  through 
Northern  New  York. 

The  Film  Clubs  of  the  country 
will  soon  be  functioning  again,  ac- 
cording to  a local  exchange  mana- 
ger. They  will  be  under  the 
supervision  of  the  National  Asso- 
ciation of  the  Motion  Picture  In- 
dustry. A meeting  will  soon  be 
called  to  reorganize  the  Filin  Club 
of  Buffado. 


In  Cleveland 

Eddie  carrier,  who  has 

travelled  widely  since  he  ex- 
ploited Select  pictures  in  Cleveland 
three  years  ago,  is  back  in  town 
again.  This  time  it’s  Goldwyn  pic- 
tures that  he  is  exploiting  for  the 
benefit  of  the  Northern  Ohio  ex- 
hibitors. 

E.  Mandelbaum,  president  of  the 
Associated  First  National  Company 
of  Ohio,  is  back  again  at  his  desk 
after  a four  weeks’  rest  cure  at  Bat- 
tle Creek,  Mich. 

Milton  Mooney,  chief  of  the  book- 
ers at  the  Cleveland  First  National 
exchange,  is  still  on  the  First  Na- 
tional payroll,  but  he  is  now  listed 
as  “ salesman,”  not  as  booker. 

H.  H.  Hurn,  Hodkinson  district 
manager  covering  the  central  di- 
vision, was  in  town  several  days  this 
week. 


Film  Centres 

E.  W.  Penrod,  of  the  local  F.  B. 
O.  exchange,  has  just  returned  from 
a tour  of  the  surrounding  country. 
Having  only  recently  arrived  in 
Ohio  after  a ten-year  sojourn  in  In- 
dianapolis, Mr.  Penrod  gets  a clear- 
er vision  of  things  as  they  are  than 
those  who  have  travelled  the  path 
regularly. 

H.  A.  Bandy,  First  National  dis- 
trict manager  covering  the  Pitts- 
burgh, Cleveland,  Detroit,  Cincin- 
nati and  Indianapolis  offices,  started 
the  Cleveland  salesmen  off  on  their 
eight-week  sales  contest  with  a 
boosters’  dinner  party.  The  five  of- 
ficers are  competing  for  sales  hon- 
ors. Prizes  of  $300,  $200,  $150  and 
$100  will  be  awarded  to  the  four 
winners.  There  were  twenty-three 
present  at  the  dinner. 


Cleveland  Paragrapns 

Samuel  R.  Bradley,  who  directed 
the  making  of  the  feature  photo- 
plays “ False  Front,”  “ Women 
Men  Love  ” and  others,  has  recent- 
ly incorporated  the  Bradley  Pictures 
Company  for  the  purpose  of  mak- 
ing industrial  films  and  local  news 
weeklies.  The  Bradley  Pictures 
Company  is  making  the  Cleveland 
Plain  Dealer  Weekly,  which  is 
being  shown  in  all  the  leading  local 
theatres,  as  well  as  throughout  the 
state.  They  are  located  in  the 
Film  Exchange  Building. 


August  Ilg  of  the  Wonderland 
theatre,  Lorain,  and  a frequent 
visitor  to  Cleveland,  says  that  the 
picture  business  is  slow  picking  up 
in  Lorain.  He  gives  as  the  reason, 
the  sameness  of  feature  pictures. 
Ilg  says  that  whenever  his  patrons 
think  that  a picture  has  some  new 
angle  to  it,  he  has  no  trouble  filling 
his  house.  Novelty  is  the  keynote 
to  business  these  days,  says  Ilg. 


Hippodrome  theatre,  Youngs- 
town, under  the  management  of 
Mr.  Miller,  has  shifted  from  a 
straight  vaudeville  policy  to  vaude- 
ville and  feature  pictures. 


Joe  Trunk  of  the  Dome  theatre, 
Youngstown,  has  just  taken  over 
the  lease  on  Capitol  theatre,  so 
the  announcements  read.  “ Prisoner 
of  Zenda  ” was  the  first  attraction 
booked  to  re-open  the  1200  seat 
house  on  October  12. 


Sam  Barck  has  added  another 
theatre  to  his  present  belongings. 
This  time  it’s  the  Temple,  East 
55th  Street  and  Central  ave.  And 
they’re  to  have  colored  vaudeville 
in  conjunction  with  pictures. 


, L.  W.  Chapman,  formerly  as- 
sociated with  the  Masterpiece  Film 
Exchange  of  Cleveland,  is  now 
managing  director  of  the  Bannon 
Theatres  Company,  Elyria,  Ohio. 
The  Bannon  Theatres  Company 
comprise  a circuit  of  three  down- 
town houses,  the  Colonial,  Dream- 
land and  Strand. 


Max  Lefkowitz,  owmer  and 
manager  of  the  Gaiety  theatre, 
East  Ninth  Street,  Cleveland,  w7as 
playing  a Wm.  S.  Hart  feature  one 
day  last  week.  Just  as  the  hero 
was  brandishing  his  pistol  the  most, 
a shot  was  heard  in  the  theatre. 
A man  in  the  audience  was  dis- 
covered with  a bullet  in  his  leg. 
When  the  excitement  was  over  he 
said  his  gun  went  off  accidentally. 
Lefw'okitz  says  he  thinks  the  pic- 
ture w'as  too  realistic  for  him,  and 
unconsciously  he  pulled  the  trigger. 


2045 


October  21,  1922 


With  the  Washington  Branches 


Carolina  Close-Ups 

The  Strand  Theatre  at  Charlotte, 
N.  C.,  reopened  its  doors  Mon- 
day after  several  months  with  the 
Universal  picture,  “The  Storm’’ 
after  a week’s  advance  newspaper 
campaign  anent  the  opening  and 
the  picture.  On  the  Sunday  pre- 
ceding the  opening  the  Charlotte 
Observer  carried  a full  page  hook- 
up and  the  lobby  of  the  theatre 
was  appropriately  decorated. 

The  executive  council  of  the 
Tennessee  State  Federation  of 
Women’s  Clubs  has  made  recom- 
mendations for  three  new  depart- 
ments in  accordance  with  the  ac- 
tion taken  at  the  last  session  in 
Nashville.  Mrs.  M.  N.  Whitaker 
has  been  appointed  chairman  of 
the  better  films  department.  Chair- 
men were  appointed  for  two  other 
departments  that  in  a wav  touch 
on  the  theatre  business  in  that 
state. 

H.  Turner  Jones,  public  relations 
representative  of  Southern  Enter- 
prises, spoke  at  the  meetings  and 
urged  the  formation  of  the  better 
films  department  and  it  is  princi- 
pally through  his  endeavors  that 
the  idea  was  carried  through. 

Mrs.  Whitaker  stated  that  she 
will  use  the  Atlanta,  Ga.,  commit- 
tee on  Better  Films  as  an  example 
for  the  work  of  her  department. 


The  name  of  the  Piedmont 
theatre,  Charlotte,  N.  C.  has  been 
changed  to  the  Alhambra  and  will 
present  a season  of  stock  with  the 
Francis  Sayles  players  as  the  at- 
traction. 


Providence,  R.  I.,  News 

The  Victory  theatre  announces 
that  it  has  procured  the  exclusive 
showing  in  this  city  of  the  United 
Artists  program.  The  first  was 
shown  during  the  week  of  October 
9.  The  Victory  also  carries  the 
Vitagraph  and  Pathe  programs. 


Fay’s  theatre  is  running  a motion 
picture  contest.  They  send  out  a 
cameraman  weekly,  and  on  the  fol- 
lowing week  show  the  “ important 
personage  ” films  he  procures.  A 
man  and  woman  are  picked  weekly 
from  the  film  for  the  prizes,  the 
awards  being  made  to  the  first  who 
notifies  the  management  that  he  or 
she  has  identified  himself. 


The  Strand  and  Modern  theatres 
have  begun  following  the  style  of 
other  houses  in  using  drawn  ad- 
vertisements instead  of  typeset  copy. 
The  two  houses  blossomed  out  last 
Sunday  with  their  copy  put  to- 
gether by  hand  work. 


James  P.  Powers  is  handling  the 
publicity  work  for  the  Victory  the- 
atre, having  taken  the  place  of 
Clara  Blaney,  who  was  employed  by 
publicity  director  of  the  Keith  in- 
terests in  this  city  for  many  years. 


David  Wark  Griffith  was  in  New- 
port, R.  I.,  last  week  to  witness  the 
presentation  of  “One  Exciting 
Night,”  his  latest  film,  which  is  later 
to  be  shown  in  New  York  and  Bos- 
ton. The  picture  will  be  cut  some 
before  having  its  premiere  in  those 
cities.  Mr.  Griffith  was  given  an 
ovation  when  he  stepped  onto  the 
stage.  He  was  in  a jovial  mood  and 
talked  several  minutes  before  telling 
bis  audience  how  pleased  he  was  at 
the  way  they  received  his  picture. 


BEN  PITTS  of  Fredericksburg, 
operating  the  Opera  House  and 
Leader  there,  called  at  Vitagraph, 
Goldwyn  and  other  exchanges  dur- 
ing the  week. 

Messrs  Douglas,  of  the  Crisfield 
Opera  House,  Mitchell  of  Easton, 
and  Brown  of  Cambridge,  were 
Maryland  exhibitors  calling  at  the 
Vitagraph  exchange.  The  Crisfield 
Opera  House  secured  a contract  for 
a year’s  service  from  the  Vitagraph, 
with  one  feature  weekly. 

John  Golder  of  Baltimore,  called 
at  the  First  National  with  Mr. 
Pacey  of  Pacey’s  Garden,  holder  of 
a Baltimore  sub-franchise  in  First 
National. 

E.  H.  Reddish,  extensive  Balti- 
more exhibitor,  was  a caller  at 
Pathe  and  First  National,  Friday. 

The  engagement  of  Miss  Elfreda 
Monroe,  booker  for  First  National, 
to  Richard  Conway  is  announced. 
The  wedding  is  expected  to  be 
October  31,  Halloween  Night. 

Clever  window  displays  of  “ The 
Eternal  Flame  ” ballad  and  “ Smilin’ 
Through,”  music  in  Washington 
stores,  and  in  other  key  cities  in 
the  territory  is  part  of  the  efficient 
campaign  of  George  Edmunds.  Di- 
rector of  Exploitation  and  Publicity 
for  First  National.  Music  for 

Shirley  Masons  film  of  desert  life 
is  also  exploited  through  Kresges 
and  other  ten  cent  stores. 

Miss  Calhoun,  booker  for  Educa- 
tional is  on  her  vacation. 

Sam  Flax  is  serving  on  the  Dis- 
trict of  Columbia  Police  Court  jury, 
and  has  been  absent  from  film  row 
for  several  days. 

A new  arrival  at  the  local 
Goldwyn  exchange,  last  week  was 
District  Manager  George  A.  Hickey, 
who  is  to  make  his  headquarters  at 
the  Washington  office.  Goldwyn 
branches  at  Boston,  Philadelphia, 


MC.  WHITE,  traveling  audi- 
• tor  of  First  National,  spent 
a few  days  in  the  Charlotte  office 
before  leaving  for  Atlanta  where  he 
will  take  a squint  at  the  books  there. 

R.  H.  Page,  formerly  Carolina 
representative  for  Pathe,  has  re- 
signed and  accepted  that  same  terri- 
tory for  Goldwyn. 

Claude  Ezell,  personal  representa- 
tive of  Myrin  Selznick,  was  in  At' 
lanta  last  week  in  conference  with 
J.  U.  McCormick,  of  Charlotte,  and 
the  Atlanta  manager. 

Perry  Spencer,  formerly  manager 
of  the  Pack  theatre,  Asheville,  N. 
C.,  has  gone  to  Brunswick,  Ga.,  to 
manage  the  Grand  theatre  there  for 
A.  G.  Moore,  of  Savannah. 

J.  F.  Worsley.  who  handles  the 
attractions  of  the  Southeast  for 
First  National  Exhibitors  Circuit, 
spent  several  days  in  the  Charlotte 
office  last  week. 

The  Charlotte  office  of  Southern 
Enterprises  is  trailing  the  Atlanta 
office  for  first  place  in  the  race  to 
see  which  exchange  can  do  more  to 
sell  “ a million  dollars’  worth  of 
films  in  ten  weeks.”  Manager 
Peppiatt  has  been  out  himself  in  an 
effort  to  win  the  contest  and  is  still 
hopeful. 

“ Doc  ” Koch,  of  Goldwyn,  was  in 
the  Carolinas  last  week  with  a print 
of  “ Remembrance.” 

U.  T Koch,  formerly  manager  of 


Buffalo,  Pittsburgh  and  Washington 
are  under  his  general  charge. 

Jean  J.  Crandall  of  Associated 
Exhibitors  was  a Pathe  visitor. 

Adolph  Loeffler,  after  several 
years  with  the  Vitagraph  exchange 
is  now  handling  similar  duties  as 
booker  and  assistant  manager  in  the 
local  F.  B.  O.  Bob  Folliard  is  now 
on  the  road  for  the  same  exchange. 
Bernard  Davis  is  a film  inspector  in 
their  shipping  department. 

Dick  Simon  recently  a salesman 
for  F.  B.  O.  is  now  handling  the 
business  of  the  National  Screen 
Service,  Incorporated. 

Manager  Jerry  Marks  of  the  In- 
dependent Films  of  Washington  is 
resigning  to  take  up  his  new  duties 
with  the  Progress  Pictures  of  Bal- 
timore, Philadelphia,  Wilmington 
and  Washington,  in  charge  of  their 
Southern  office  at  Washington. 
Marks  had  previously  been  con- 
nected with  Metro  for  over  four 
years. 

J.  S.  Hebrew,  manager  of  the 
Fox  Film  Exchange  in  Washington 
for  several  years,  has  severed  his 
connection  with  the  local  office  and 
returned  to  his  residence  in  Phila- 
delphia. Nothing  is  known  here  in 
regard  to  Mr.  Hebrew’s  future 
plans.  George  Roberts,  assistant 
manager  since  June,  has  been 
appointed  manager  of  the  exchange 
here.  Mr.  Roberts  came  here, 
after  several  years  in  the  Ohio  ex- 
changes of  the  Fox  corporation. 

John  Dermody,  formerly  in  the 
Contract  Department  of  the  New 
York  office  of  the  Fox  corporation 
is  now  performing  the  duties  of 
assistant  manager,  having  been 
transferred  here  by  the  home  office. 
William  Aireye  has  been  employed 
in  the  sales  force  relieving  Mr. 
Binns,  who  has  resigned. 


the  Goldwyn  exchange,  has  been 
appointed  manager  of  the  F.  B.  O. 
exchange  to  succeed  Mr.  Davis.  Mr. 
Koch’s  position  has  not  as  yet  been 
filled. 


Sixteen  Houses]  in^San 
Diego  Open  Shop 

Sixteen  of  the  motion  picture 
houses  in  San  Diego,  Cal.,  and 
immediate  vicinity,  are  now  operat- 
ing “ open  shop  ” in  all  depart- 
ments, following  the  strike  of  the 
musicans  and  stage  hands,  which 
became  effective  on  Tuesday  night, 
Sept.  19.  The  operators  had 
previously  gone  out  on  Sept.  2. 

The  owners  and  managers  of 
the  San  Diego  houses  believe  that 
the  “ open  shop  ” policy  will  soon 
be  the  rule  in  practically  all  ot 
the  coast  cities,  it  being  declared 
that  a large  number  of  the  Los 
Angles  houses  are  already  follow- 
ing that  policy. 

The  San  Diego  houses  have 
found  no  difficulty  in  securing 
competent  men  to  take  the  place 
of  the  striking  operators,  musicians 
and  stage  hands,  and  the  houses 
are  running  as  usual.  The  strike 
of  the  operators  was  over  a matter 
of  compensation,  the  owners  re- 
fusing an  advance  and,  on  the  other 
hand,  offering  a scale  which  pre- 


Washington  Gossip 

Artist  “ Bill  ” C.  Ewing  of 
Crandall’s  spent  several  days 
recently  in  Gotham. 


Organist  “ Stan  ” Rhoades  is  a 
new  artist  in  the  musical  department 
of  the  Greater  Crandall  chain. 


Kann’s  store  here  is  to  have  dis- 
play of  gowns  worn  by  Norma 
Talmadge  in  “ The  Eternal  Flame.” 


During  the  week  Droop’s  Music 
store  had  a big  tie-up  with  the 
Rialto,  on  Victor  Herbert,  records, 
player  roll  and  sheet  music.  Her- 
bert spoke  at  a club  at  which  Mr. 
Droop  had  been  made  chairman  of 
music. 


The  new  lobby  of  the  Strand  is 
a great  improvement  on  the  9th 
street  vaudeville  picture  house. 


On  account  of  the  death  of  Mrs 
Nutter,  wife  of  J.  H.  Nutter  of  the 
Star  and  Columbia  theatres  in 
Norfolk,  last  Wednesday,  a show- 
ing of  a film  feature  was  postponed 
a couple  of  days  and  the  houses 
closed. 


The  annual  report  of  the  building 
permit  office  shows  that  the  $20,- 
000  appropriated  after  the  theatre 
tragedy  of  last  winter  is  inaedquate 
to  care  for  the  stupendous  boom. 
The  average  number  of  jobs  per 
employee  is  365.  The  survey  of 
theatres,  halls,  etc.,  has  been  made, 
and  though  no  actually  dangerous 
conditions  were  encountered,  such 
older  theatres  as  the  National  and 
Poli’s  have  been  undergoing  com- 
plete re-construction.  All  structures 
in  the  theatre  and  exchange  classes 
will  soon  be  in  compliance  with  all 
fire  codes  and  building  law  require- 
ments. Improved  safety  and 
modern  engineering  practice  are  be- 
ing observed. 


Distinguished  clubwomen  repre- 
senting the  motion  picture  sections 
of  their  organizations  were  enter- 
tained by  Mrs.  Harriett  Hawley 
Locher,  Wednesday,  October  5th. 
Mrs.  Locher  gave  the  luncheon  as 
the  chairman  of  motion  pictures 
for  the  National  League  of  Pen 
Women  of  America.  The  con- 
ference was  held  on  Tuesday  after- 
noon in  Mrs.  Locher’s  studio  in  the 
Crandall  offices. 


Manager  Robert  Slote  of  Cran- 
dall’s Strand,  Cumberland,  Ind.,  is 
actively  promoting  the  Hunt  Con- 
certs, as  in  other  seasons  and  in 
additions  to  the  Crandall  selection 
of  films  promises  Harry  Lauder, 
Irene  Castle,  Denishawn  and  Isa- 
dora Duncan. 


Thomas  F.  Burke  of  the  Liberty, 
Cumberland,  announces  the  showing 
of  “ Silver  Wings  ” in  an  open  let- 
ter tie-up  with  the  better  film  move- 
ment. 


vailed  in  Los  Angeles  houses, 
which  was  slightly  under  that  which 
had  been  paid  in  San  Diego.  Or- 
ders for  the  strike  by  the  musicians 
and  stage  hands  came  from  the 
higher  officials  of  those  two  unions, 
and  the  San  Diego  members  had 
no  alternative,  it  is  stated. 


Around  the  Carolina  Exchanges 


2046 


Motion  Picture  News 


Canadian  Brevities 

The  annual  revival  of  the  Eng- 
lish him  comedy,  “T  he  Better 
'Ole,”  is  taking  place  in  Toronto, 
Ontar  o,  and  the  engagements  ar- 
ranged at  seven  local  theatres  are 
arousing  considerable  interest.. 
The  series  of  three-day  iuns  at 
the  various  houses  opened  at  the 
Beach  Theatre  on  October  9,  this 
booking  being  followed  by  presen- 
tations in  succession  at  the  Dan- 
forth.  St.  Clair,  Beaver,  Bloor, 
Paikdale  and  College  Theatres. 


In  view  of  various  conditions 
affect  ng  the  moving  picture  thea- 
tre bminess  during  the  past  year 
or  more,  it  is  somewhat  astonish- 
ing to  note  that  admission  prices 
for  Allen's  Regent  Theatre,  Otta- 
wa, Ontario,  have  been  permanent- 
ly advanced.  Manager  J.  C.  Ken- 
nedy of  the  Regent  has  announced 
a new  scale  which  ranges  up  to 
50c  as  the  evening  price  for  an  or- 
chestra seat,  tax  included.  This  is 
ten  cents  higher  than  the  previous 
orchestra  floor  rate.  Along  with 
the  advance  in  admission  prices  at 
this  house,  however,  came  an  in- 
crease in  the  size  of  the  regular  or- 
chestra to  15  pieces  with  a weekly 
symphony  concert  each  Monday 
evening  by  an  augmented  orches- 
tra of  22  musicians.  The  Ottawa 
Regent  has  always  been  consid- 
ered one  of  the  best  houses  on 
the  Allen  chain. 


Two  special  D.  W.  Griffith  pro 
ductions  formed  the  attractions  at 
two  rival  Ottawa,  Ontario,  thea- 
tres during  the  week  of  October  9. 
when  “.Orphans  of  the  Storm  was 
presented  for  its  second  week  at 
the  Centre  Theatre  and  “W  ay 
Down  East”  was  shown  at  the  Re- 
gent Theatre,  this  being  the  third 
local  run  for  “Way  Down  East." 
Manager  Stapleton  raised  prices 
for  “Orphans  of  the  Storm”  at  the 
Centre,  evening  prices  being  80c 
for  an  orchestra  seat  and  60c  for 
the  balcony,  this  being  consider- 
ably above  the  regular  scale.  In 
spite  of  the  higher  admissions,  the 
feature  ran  for  two  weeks. 


The  first  theatre  in  Canada  to 
arrange  a special  benefit  perform- 
ance for  the  relief  of  sufferers  in 
the  terrible  forest  fire  in  Northern 
Ontario,  October  4-5,  was  the 
Loew  Theatre  in  Ottawa,  Ontario. 
Capt.  Frank  Goodale,  manager  of 
this  theatre,  conducted  a special 
show  on  Sunday  evening,  October 
8,  for  this  purpose  in  cooperation 
with  the  Lions  Club  of  Ottawa  of 
which  he  is  an  active  member. 
Musicians,  operators  and  all  other 
employes  of  the  theatre  donated 
their  services  for  the  occasion. 


After  several  years  as  manager 
of  the  Francais  Theatre,  Ottawa, 
Ontario,  Mr.  Val  Bureau  stepped 
out  of  the  position  on  October  9, 
his  successor  being  Mr.  A.  Don- 
aghy,  manager  of  the  Monument 
Nationale  Theatre  some  years  ago. 
Mr.  Donaghy  has  taken  a long 
term  lease  on  the  Francais,  it  is 
announced,  and  will  conduct  the 
theatre  himself.  For  four  vears, 
Donaghy  has  been  a film  exchange 
manager  and  exhibitor  at  St.  John, 
N.  B.,  and  other  points  in  the 
Maritime  Provinces.  There  will 
be  no  change  in  the  policy  of  the 
Francais  Theatre  for  the  present. 


the  Canadian 


Branches 


\ f R.  AND  MRS.  DOUGLAS 
-lA-l  FAIRBANKS,  accompanied  by 
Mrs.  Charlotte  Pickford  and  Mr. 
and  Mrs.  John  Fairbanks,  were 
given  a taste  of  real  Canadian  hos- 
pitality during  the  first  week  in 
October  when  they  made  a trip 
across  ihe  Dominion  on  their  way 
to  New  York.  At  Winnipeg,  Mani- 
toba, the  screen  stars  were  given  a 
great  reception  in  which  local  ex- 
change managers  and  exhibitors 
took  a leading  part  under  the  direc- 
tion of  Cecil  Wilson,  manager  of 
the  United  Artists  exchange.  At 
Montreal,  Mary  and  Doug,  were 
mobbed  by  a multitude  of  fans. 
Canadian  newspapers  gave  consid- 
erable front  page  space  to  reports 
of  receptions. 


J.  W.  Margetts,  former  Universal 
manager  at  St.  John,  N.  B.,  has  ar- 
rived in  Winnipeg,  Manitoba,  where 
he  has  been  installed  as  manager  of 
the  Winnipeg  office  of  the  Famous- 
Lasky  Film  Service. 


R.  G.  March,  former  manager  of 
the  Pathe  exchange  at  St.  John,  N. 


B.,  has  been  appointed  manager  of 
the  St.  John  office  of  the  Fox  Film 
Corporation,  in  succession  to  W.  J. 
Melody  who  has  been  transferred  to 
the  Toronto  Fox  headquarters. 


E.  A.  Browne,  Toronto,  has  been 
engaged  as  special  representative 
for  Ontario  of  Stephenson’s  Attrac- 
tions, Ltd.,  Toronto.  Harry  Price, 
of  Toronto,  has  been  engaged  as 
Western  Canadian  representative 
for  Stephenson  with  offices  at  Win- 
nipeg. 


C.  R.  Dippie,  of  Vancouver,  B.  C., 
is  the  manager  of  the  Vancouver 
office  which  has  been  opened  by  Ed- 
ucational  Films,  the  appointment  be- 
ing made  by  Mr.  Hanson,  of  To- 
ronto, Canadian  general  manager 
for  Educational. 


Norman  Smith,  of  Winnipeg, 
Manitoba,  formerly  in  charge  of 
the  local  Pathe  branch,  has  been 
made  manager  of  Regal  Films,  Ltd., 
at  Calgary,  Alberta.  Mr.  Smith  is 
a former  resident  of  Calgary.  Regal 
Films  now  handles  Pathe  distribu- 
tion in  Canada. 


St.  Louis  Film  R 


ow 


N 


ews 


THE  St.  Louis  film  colony  gave 
a stag  at  the  De  Baliviere  Tea 
Rooms  the  evening  of  October  8. 
Short  talks  by  prominent  film  men 
and  vaudeville  and  plenty  of  eats 
and  smoke  marked  the  event. 

Mike  Newman,  formerly  with  Ed- 
ucational, is  now  making  Southern 
Illinois  for  Paramount. 

Tom  Reed,  of  Duquoin,  was  a vis- 
itor to  Fox  headquarters.  Henry 
Lowrey,  of  Highland,  111.,  was  an- 
other caller  of  the  week. 

Joe  Fessaoro,  of  Taylorville,  111., 
surprised  Picture  Row  with  his  first 
visit  in  many  weeks.  He  signed 
up  for  a number  of  features  and 
comedies  before  returning  home. 

W.  A.  Clark,  of  Golconda,  111., 
was  seen  at  Paramount  headquar- 
ters. 


John  Koenig,  office  manager,  and 
Bill  Wondell,  booker  for  Para- 
mount are  vacationing  in  Kentucky. 
They  have  promised  to  bring  back 
enough  fish  to  put  on  a real  fry  for 
the  Paramount  organization.  But 
of  course  the  biggest  ones  will  get 
away. 

On  October  15  Harry  Niemeyer, 
former  director  of  publicity  for  the 
Famous  Players  Missouri  Corpora- 
tion, will  take  charge  of  publicity 
and  exploitation  for  the  Goldwyn 
Pictures  in  the  St.  Louis  territory. 
He  will  have  headquarters  in  St. 
Louis. 

Neimeyer  thoroughly  understands 
publicity.  Prior  to  joining  the  Fa- 
mous Players  he  was  with  the  St. 
Louis  Post-Dispatch  and  is  re- 
garded as  among  the  leading 
journalists  of  this  section. 


Around  the  Omaha  Offices 


FB.  SANDERS,  W.  D.  Single- 
• ton,  C.  T.  Lynch,  salesmen ; 
L.  A.  Freiberg,  booker;  and  B.  B. 
Reingold,  manager  of  Goldwyn 
in  Omaha,  participated  in  the 
August  bonus  offered  by  the  Gold- 
wyn corporation  for  sales. 

Charles  A.  Powell  has  joined  the 
sales  forces  of  the  Omaha  office 
for  Pathe  and  will  cover  the  north- 
ern part  of  Nebraska  as  well  as 
a few  counties  in  South  Dakota 
and  the  river  towns  in  Iowa. 

Organization  of  film  men  in 
Omaha  for  social  and  athletic  pur- 
poses is  under  way  with  Robert 
Gorham,  booker  at  First  National, 
and  Elmer  Sedin,  office  manager 
of  Select  in  that  city,  taking  the 
initiative.  The  first  meeting  of 
the  tentative  organization  was  held 
on  September  25. 

Harold  Horne,  Mid-West  exploi- 
tation representative  for  the  Film 
Booking  Offices  of  America,  and 
his  wife  were  seriously  injured  on 
October  1 when  an  automobile  in 

S.  J.  Donelson,  Central  City.  Neb. 


which  they  were  riding  with  a 
friend  crashed  into  a telephone 
pole  in  Omaha.  At  this  writing 
both  are  still  confined  in  a hos- 
pital, Mr.  Horne  with  a probable 
fracture  of  the  skull. 

Exhibitors  who  visited  Omaha 
film  exchanges  last  week  were : 
C.  E.  Robinson  of  the  Home  thea- 
tre, Blair,  Neb.;  John  Goldsman  of 
the  Grand  theatre,  Cedar  Rapids. 
Ia.;  W.  J.  Lyon,  who  operates  the 
Besse  auditorium,  Red  Cloud, 
Neb.;  Mr.  and  Mrs.  George  Mun- 
roe,  Clinton,  Ia. ; H.  W.  Kerr  of 
the  Kerr  theatre.  Little  Sioux,  Ia. ; 
Hobart  Swan,  Kearney,  Neb.;  H. 

T.  Kennedy,  Broken  Bow,  Neb.;  E. 
Cashman,  Greenfield,  Ia. ; L.  Beach, 
Central  City,  Neb.;  Tom  Brown, 
Iow*a  City,  Ia. ; O.  Van  Husen, 
Schuyler.  Neb.;  Harry  Savage, 
Kimballtown,  Neb.;  Mr.  and  Mrs. 
B.  B.  Holdrege,  Shenandoah,  Ia. ; 
Robert  Booth,  Nebraska  City, 
Neb.;  Ralph  Brown,  Neola,  Ia. ; 


St.  Louis  Slants 

William  Goldman,  manager  of 
the  Missouri  theatre,  Grand  boule- 
vard and  Lucas  avenue,  the  big 
Famous-Players  Missouri  Corpora- 
tion first  run  house,  has  been  pro- 
moted to  assistant  general  manager 
of  the  theatre  department  of  the 
Famous  Players-Lasky  organiza- 
tion. Harold  Franklin  is  head  of 
the  theatre  department. 

Herschel  Stewart  of  Dallas, 
Tex.,  formerly  general  manager  of 
the  Southern  Enterprise  houses  re- 
cently acquired  by  the  Famous 
Players-Lasky  organization,  has 
been  acting  manager  of  the 
Missouri  during  Mr.  Goldman’s 
absence  in  the  East.  He  probably 
will  be  awarded  the  post  perman- 
ently. 


W.  B.  Ivneedler  has  sold  the 
Gem  theatre,  Litchfield,  111.,  to 
Dominick  Frisini,  who  also  con- 
trols houses  in  Taylorville  and 
Kincaid,  111. 


Official  announcement  is  expected 
from  New  York  within  the  next 
few  days  of  the  consummation  of 
a working  agreement  between  the 
Famous  Players  Missouri  Corpora- 
tion and  Skouras  Brothers  Enter- 
prises on  first  runs  and  long-run 
super-productions. 

The  Famous  Players  owns  the 
Missouri  theatre  and  Skouras 
Brothers  the  New  Grand  Central, 
which  occupy  opposite  corners  at 
Grand  boulevard  and  Lucas 
avenue,  the  hub  of  St.  Louis  night 
life. 

The  Missouri  has  approximately 
4,000  seats  while  the  New  Grand 
Central  accommodates  but  1,800.  Ac- 
cording to  Nathan  Frank,  president 
of  the  Famous  Players  Missouri 
Corporation,  under  a plan  under 
consideration  the  New  Grand  Cen- 
tral would  be  used  for  long  run 
pictures  while  the  Missouri  would 
continue  to  change  its  programme 
every  week. 

Spyros  Skouras,  president  of 
Skouras  Brothers  Enterprises  has 
made  several  trips  to  New*  York 
recently  in  connection  with  the 
deal. 

This  was  a great  Summer  for 

the  St.  Louis  airdomes,  as  less 
rain  fell  than  in  any  Summer  in 
fifty-one  years.  The  Weather  Bu- 
reau has  been  keeping  records  dur- 
ing that  period.  On  only  about 
five  or  six  nights  was  it  necessary 
to  call  off  out-door  shows  because 
of  rain.  And  in  addition  the  city 
enjoyed  a protracted  Indian  Sum- 
mer, cool  weather  making  its  first 
real  appearance  on  October  7.  The 
Weather  Bureau  reports  that  from 
May  1 to  October  1 the  rainfall 
was  8.76  inches.  The  average  is 
18.71.  From  October  1 to  6 there 
wasn’t  any  rain  and  the  last  four 
days  of  April  were  also  dry.  St. 
Louis  was  further  blessed  by  an 
absence  of  a daylight  saving  or- 
dinance. 

Frisini  Brothers  now  have  the 
Gem  theatre,  Taylorville,  111. 
Spalding  Brothers  formerly  had 
the  house.  The  latter  company 
has  taken  over  the  Gem  theatre. 
Litchfield,  111.,  lately  conducted  by 
G.  W.  Kneedler.  Frisini  Brothers 
have  houses  in  Taylorville,  Auburn 
and  Kincaid,  111.  All  parties  to 
the  deals  wrere  in  St.  Louis  during 
the  week  explaining  the  situation 
to  exchange  managers  and  making 
the  necessary  changes  in  contracts 


October  21,  1922 


2047 


Kansas  City  Flashes 

Fate  still  is  smiling  kindly  upon 
the  anti-censorship  proposal  now 
before  the  constitutional  conven- 
tion of  Missouri.  The  proposal, 
which  would  place  the  screen  and 
press  upon  the  same  basis,  was 
believed  to  be  in  great  danger 
when  an  immediate  action  upon 
the  measure  was  expected.  How- 
ever, as  the  matter  now  stands, 
other  committee  reports  now  are 
ahead  of  the  Bill  of  Rights  com- 
mittee report,  which  carries  the 
proposal,  thus  affording  sponsors 
of  the  proposal  more  time  to  pre- 
pare for  the  presentation  of  the 
measure  and  combat  any  radical 
opposition  that  acts  as  a barrier. 


William  Andlauer,  official  Kan- 
sas City  cameraman  for  Pathe  and 
the  Newman  theatre,  who  also  has 
been  making  industrial  films,  has 
sold  his  interests  to  G.  B.  McGeary 
and  will  depart  for  New  York  to 
enter  business.  Howard  Curtis,  in 
charge  of  the  photographing  de- 
partment, will  continue  with  Mr. 
McGeary. 


Kansas  City  exhibitors  have 
just  completed  one  of  the  most 
prosperous  weeks  at  the  box  office 
since  the  bygone  war  days.  With 
the  annual  resumption  of  the 
Priests  of  Pallas  at  Kansas  City 
came  thousands  of  out-of-town  vis- 
itors with  easily  as  many  “uneasy” 
dollars.  Attractive  and  elaborate 
programs  at  all  first  run  houses, 
as  well  as  at  the  suburban  thea- 
tres were  rewarded  by  standing 
room  patronage. 


Fire  prevention,  rather  than  fire 
extinction,  in  motion  picture  thea- 
tres was  the  keynote  of  the  Kan- 
sas State  _ Firemen’s  Association 
convention  in  Salina,  Kans.,  this 
week. 

“Fire  chiefs  are  responsible  for 
much  of  the  disaster  which  has 
resulted  from  poor  arrangements 
regarding  motion  picture  operators 
and  booths,”  Thomas  R.  Johnstone 
of  the  Indianapolis  fire  depart- 
ment said.  “They  have  been  negli- 
gent and  the  fire  chief  who  sees 
those  things  and  takes  no  steps  to 
alter  them  is  as  much  a murderer 
as  though  he  hit  people  over  the 
head  with  an  axe.” 

For  the  second  time  in  two 
weeks,  C.  H.  Burkey,  owner  of 
the  Summit  theatre,  Kansas  City, 
and  a member  of  the  M.  P.  T.  O. 
Mi.  executive  board,  was  held  up 
and  robbed  by  bandits  Tuesday  of 
box  office  receipts,  which  he  was 
taking  to  the  bank.  This  time  the 
amount  was  $217.50.  As  was  the 
case  week  before  last,  two  bandits 
jumped  upon  the  running  board 
of  Mr.  Burkey’s  motor  car  and 
forced  him  to  drive  to  the  edge 
of  the  city,  where  he  was  robbed 
of  his  car  and  money. 


Springfield,  111.,  Items 

Lee  Burnstine  spent  two  days  in 
St.  Louis  taking  in  the  Veiled 
Prophets  parade  and  transacting 
film  business  the  week  of  October  5. 


The  Strand  will  celebrate  its  first 
anniversary  the  week  of  October  8. 
The  attraction  booked  is  Wm.  Fox’s 
“ The  Fast  Mail.”  The  Strand 
opened  a year  ago  with  “No  Woman 
Knows.”  The  theatre  has  been  ex- 


Kansas  City 

KANSAS  CITY  loses  one  of  its 
best  and  most  popular  ex- 
ploitation men  in  Howard  Kings- 
more  of  Paramount,  who  left  Fri- 
day for  Pawtucket,  R.  I.,  to  assume 
the  directing  management  of  the 
Strand  theatre,  a Paramount.  His 
appointment  as  managing  directoi 
of  the  Strand  comes  as  a reward 
that  was  due  him. 


E.  J.  Neubeler  is  the  new7 
manager  of  Kansas  City’s  Hodkin- 
son  branch.  The  selection  came 
last  week  with  a visit  to  Kansas 
City  by  L.  W.  Kniskern,  southern 
division  sales  manager.  Neubeler 
has  been  in  Kansas  City  only  two 
weeks,  having  come  from  Buffalo, 
N.  Y.,  where  he  was  associated 
wdth  Select.  Coincident  with  this 
event,  Tommy  Taylor,  for  the  sixth 


PAUL  ROBEY,  manager  of 
Adel’s  theatre,  the  Palace,  was 
a visitor  at  the  First  National  ex- 
change this  week. 

Mrs.  Leslie  Wehlan,  wife  of  the 
exploitation  manager  of  Famous- 
Players  at  Washington,  D.  C.,  has 
been  visiting  relatives  in  Des 
Moines. 

Louis  Clements,  assistant  in  the 
accessories  department  for  Fa- 
mous-Players, resigned  his  position 
to  go  into  business  with  an  inde- 
pendent concern  in  Omaha.  Cop- 
land, who  takes  Clements’  place, 
was  formerly  in  the  business  office 


tremely  successful,  doing  a good 
business  since  the  day  it  opened. 


George  Koehn,  of  the  Empress, 
reports  business  as  being  on  the  in- 
crease since  the  mines  have  re- 
opened. 

The  Capitol  is  giving  radio  con- 
certs daily  in  addition  to  its  picture 
program. 


Ben  Rovin  has  booked  some  two- 
reel  Westerns  to  go  with  his  Sun- 
day and  Monday  programs.  Ben’s 
patrons  are  strong  for  that  kind  of 
entertainment,  especially  on  Sun- 
days. 


The  Savoy  continues  to  make 
money  for  Louis  Kerasotes.  This 
theatre  has  long  been  one  of  the 
best  money-makers  in  the  city. 

The  Lyric  is  making  ready  to  in- 
stall a new  pipe  organ. 

“Manslaughter”  had  a good  week 
at  the  Princess.  The  Journal  critic 
knocked  the  story  but  lauded  the 
acting  and  production. 


The  Lyric  is  making  a lot  of  noise 
Over  the  coming  of  Mae  Murray  in 
“ Fascination,”  scheduled  for  the 
week  of  October  8.  “The  Prisoner 
of  Zenda  ” is  another  big  feature 
booked  in  at  the  Lyric. 

“ The  Old  Homestead  ” comes  to 
the  Gaiety  October  8.  Norma  Tal- 
madge  is  due  at  the  Princess  the 
same  time  in  “ The  Eternal  Flame.” 
The  Vaudette  will  have  “The 
Beauty  Shop.”  All'three  are  Watts 
houses. 


Film  Centres 

time,  re-joined  the  Kansas  City 
Hodkinson  force 

So  rapidly  is  business  increasing 
with  Truly  B.  Wildman,  manager 
of  the  Kansas  City  Enterprise  of- 
fice, that  three  additional  salesmen 
have  been  put  on  the  road,  R.  J. 
Rogers,  in  the  Missouri  territory; 
J.  H.  Minns  and  John  W.  Mang- 
ham,  jr.,  in  the  Kansas  territory. 

One  of  the  largest  contracts  ever 
closed  by  an  independent  exchange 
in  the  Kansas  City  territory  was 
made  last  week  when  Samuel 
Harding  of  the  Liberty  theatre, 
Kansas  City,  and  president  of  the 
Capitol  Enterprise,  contracted  with 
A1  Kahn  of  the  Crescent  exchange 
for  Warner  Bros.’  eight  big  specials 
which  will  be  shown  at  the  Liberty 
and  all  Capitol  Enterprise  theatres. 


at  Universal  here. 

Faulkner,  special  representative 
for  Famous-Players,  is  in  Des 
Moines  to  help  in  the  moving  of  the 
exchange  into  their  new  building  at 
1117  High  street.  Moving  day 
is  set  for  about  Wednesday,  maybe 
Tuesday. 

John  F.  Friedl,  of  Famous- 
Players  exploitation,  has  been  put- 
ting on  some  winning  exploita- 
tion stunts  in  connection  with  a 
style  show  with  “ The  Bonded 
Woman,”  Miss  Bonnie  Murray, 
Iowa’s  winning  beauty  of  the  state 
fair,  appearing  for  the  style  show. 


The  Chatterton  has  been  dark 
since  “ Orphans  of  the  Storm.”  No 
further  film  bookings  have  been 
made  known. 


Minneapolis  Personals 

Joseph  M.  Feldman  has  been 
appointed  manager  of  the  Minne- 
apolis American  Releasing  ex- 
change, succeeding  Frank  Mantzke, 
who  has  been  made  district  man- 
ager of  the  company  with  head- 
quarters in  Ch  cago. 


Eph  Rosen,  manager  of  the  Min- 
neapolis Universal  exchange,  was 
honored  the  week  of  Oct.  2 by 
“ Rosen  Week,”  with  422  theatres 
in  the  territory  participating  in  a 
rush  of  bookings.  “Let’s  Pin  a 
Rose  on  Rosen”  was  the  slogan 
of  the  Universal  employes. 


Max  Doolittle,  Paramount  ex- 
ploiteer,  was  taken  sick  while  at 
Sioux  Falls,  S.  D.,  and  forced  to 
return  to  his  home  in  St.  Paul, 
where  he  is  convalescing. 


The  two  biggest  contracts  in  the 
history  of  the  Hodkinson  exchange 
are  claimed  by  Earl  Reynolds, 
manager  of  the  branch,  who  closed 
the  larger  of  the  two  with  the 
Ray  theatre  Dickinson,  N.  D.,  and 
Tack  Flannery,  special  representa- 
tive, who  closed  with  the  Strand 
theatre,  Duluth,  for  50  weeks. 
Reynolds’  contract  will  run  for  a 
year  and  a month. 


Des  Moines  Notes 

W.  F.  Smith,  of  the  Colonial  the- 
atre, Clarion,  reports  that  he  likes 
the  fall  lineup  of  pictures  and  that 
he’s  glad  to  see  the  time  of  the  fall 
opening  here  again. 


Dr.  Bill  Pence,  manager  of  the 
theatre  at  Columbus  Junction,  also 
takes  a flier  in  scenario  writing. 

F.  J.  Hemke,  manager  of  the 
Strand  theatre,  Pomeroy,  completed 
the  second  coat  of  paint  on  his  home 
this  week.  It  was  just  last  June 
that  he  sent  out  the  “ At  Home  ” 
cards. 


J,  E.  Craven,  Crystal  theatre, 
Kellogg,  was  a visitor  at  the  Uni- 
versal exchange  last  week.  Mr. 
Craven  has  reason  to  believe  that  he 
will  be  a member  of  the  State  Leg- 
islature. He  is  not  taking  any 
chances  and  his  coming  campaign 
will  be  elaborate  and  thorough. 


Theodore  Braynt,  manager  of  the 
Gem  theatre,  Oelwein,  has  secured 
the  lease  of  the  large  theatre  at  In- 
dependence, Iowa,  from  E.  A.  Boss, 
of  the  Boss  Hotels  Company,  who 
purchased  the  Gedney  Hotel  which 
houses  the  theatre  within  its  build- 
ing. The  theatre  has  been  elabo- 
rately redecorated  and  rewired  and 
it  has  a new  entrance  way.  It  looks 
quite  metropolitan.  It  was  chris- 
tened the  “ Grand  ” and  opened 
September  4. 


Seattle  Snap  Shots 

George  E.  Bradley,  publicity  and 
exploitation  director  for  the  Seattle 
and  Portland  Universal  Film  Ex- 
changes, Inc.,  returned  to  this  city 
a few  days  ago  after  a short  trip 
to  Bellingham,  Blaine  and  one  or 
two. other  small  towns  near  Seattle. 
While  in  Bellingham  Mr.  Bradley 
attended  the  reopening  of  Fred 
Walton’s  American  theatre,  which 
has  just  undergone  $12,000  worth 
of  repairs.  In  Blaine  Mr.  Bradley 
was  the  guest  of  Charles  Grieme  at 
the  Ivan  L.  theatre,  one  of  the  most 
beautiful  small  town  film  houses  in 
the  local  territory. 


The  news  has  just  been  made  pub- 
lic that  John  Hamrick,  local  theatre 
man,  has  recently  acquired  owner- 
ship of  the  Star  and  Liberty  the- 
atres in  Astoria,  Ore.,  making  a total 
of  three  of  the  four  houses  in  the 
town  that  are  owned  and  operated 
by  Mr.  Hamrick.  A month  ago  he 
opened  the  new  Blue  Mouse  theatre 
in  that  town,  and  his  acquisition  of 
the  two  other  houses  leaves  only  the 
Columbia,  a second  run  house,  un- 
der outside  ownership.  Gene 
O’Keefe,  who  was  placed  in  charge 
of  the  Blue  Mouse  upon  its  open- 
ing, has  also  been  given  charge  of 
the  Star  and  Liberty.  These  two 
houses  were  formerly  owned  by 
Cy  Danz,  and  were  sold  by  him  to 
Mr.  Hamrick.  The  theatres  are 
undergoing  repairs  at  the  present 
time,  the  Liberty  being  closed  and 
being  to  a great  extent  remodeled. 


Arthur  Hile,  a theatre  man  well 
known  in  this  territory,  and  most 
recently  connected  with  the  An- 
sonia  Amusement  company  of  Mon- 
tana, has  just  joined  John  Ham- 
rick’s organization  in  this  city,  and 
is  at  present  situated  in  the  Blue 
Mouse  theatre. 


With  the  Des  Moines  Branches 


2048 


Motion  Picture  News 


Cincinnati  Paragraphs 

Feature  pictures  will  be  shown  at 
the  Empress  theatre  in  the  future 
in  c<  nnection  with  stage  produc- 
tions, according  to  an  announcement 
by  Jules  Frankel,  Cincinnati  the- 
atrical man,  who  has  assumed 
charge  of  the  theatre.  Mr.  tranicel 
has  been  in  the  theatrical  business 
for  more  than  10  years,  and  in  addi- 
tion to  his  new  acquisition,  controls 
and  manages  a number  of  other 
theatres,  including  houses  in  Day- 
ton  and  Columbus,  Ohio.  At  the 
Empress  theatre  he  will  i>e  assisted 
by  Ben  Roth,  also  of  Cincinnati. 

Numerous  changes  are  to  be 
made  in  the  new  theatre,  including 
complete  renovation.  New  lighting 
effects  will  be  installed  and  new 
scenery  is  being  painted.  1 here  will 
be  a daily  matinee  at  2 o’clock  and 
two  evening  shows  at  7 and  9 
o’clock.  Saturday  and  Sunday  of 
each  week  the  performance  will  be 
continuous  from  1.30  to  11  p.  m. 
Prices,  including  Government  tax, 
will  be  as  follows:  Auditorium,  55 
cents ; balcony,  25  cents,  and  boxes, 
40  cents. 


A special  committee  of  the  Clif- 
ton Community  company  has  been 
appointed  to  secure  subscriptions 
for  an  increase  in  their  capital  stock 
from  $10,000  to  $25,000,  in  order  to 
finance  the  repurchase  of  the  Clif- 
ton theatre  on  Ludlow  avenue  The 
company  acquired  the  property  Cor 
$10,000,”  with  the  privilege  of  re- 
purchase at  that  figure  after  two 
years.  It  was  arranged  to  exercise 
this  privilege  and  an  agreement  w'as 
entered  into  to  sell  the  property  for 
$21,000,  to  be  used  as  a public 
garage.  However,  the  residents  of 
the  community  objected  to  the 
garage,  and  following  a court  fight, 
they  were  sustained.  The  Com- 
munity company  now  proposes  to 
lease  the  place,  to  be  operated  as  a 
motion  picture  theatre. 


Attorney  Jacob  Stegler  has  been 
appointed  receiver  of  the  .vliddle- 
West  Film  Amusement  company, 
138  West  Seventh  street,  as  a re- 
sult of  a suit  filed  by  Lawrence 
Bueche,  Sr.,  President  and  Manager 
of  the  concern. 

Bueche  says  the  company,  which 
is  an  Ohio  corporation,  has  an 
authorized  capital  of  $200,000,  of 
which  $62,000  in  preferred  and  $41,- 
000  in  common  stock  has  been 
issued.  He  says  he  is  surety  for  the 
company  upon  notes  for  more  than 
$10,000,  which  the  company  is  mak- 
ing no  effort  to  redeem,  and  alleges 
that  the  company  has  difficulty  se- 
curing funds  to  pay  its  operating 
expenses  and  to  meet  its  other 
obligations.  He  states  that  the 
assets  exceed  the  liabilities,  but 
these  may  be  dissipated  unless  a 
receiver  takes  charge. 

It  is  stated  that  Bueche  has  been 
president  only  about  a year,  and 
that  the  small  amount  of  assets, 
considering  the  amount  of  stock 
issued,  caused  him  to  seek  the  re- 
ceivership and  an  investigation. 


Albany  Gossip 

Dan  Keegan,  whose  theatre,  the 
Regent,  was  partially  destroyed  by 
fire  several  weeks  ago,  announces 
that  the  house  will  open  in  the  near 
future.  The  house  is  one  of  Troy’s 
residential  theatres. 


George  Loomis,  of  Frankfort,  w'as 
in  Albany  the  past  week,  visiting 
along  Film  Row. 


William  Smalley,  of  Cooperstown, 
was  in  Albany  the  past  week  on  his 
way  to  Danbury,  Conn.  Once  a 
year  Mr.  Smalley  goes  back  to  his 
home  town,  where  his  aged  mother 
resides.  While  in  Albany  the  other 
day  he  said  that  he  intended  to 
bring  back  his  mother  in  order  that 
she  might  spend  her  remaining 
days  with  him  in  Cooperstown.  Mr. 
Smalley  has  a chain  of  six  theatres. 


A.  J.  Herman,  manager  of  the 
First  National  Exchange  in  Albany, 
spent  the  week  visiting  Northern 
New  York  houses,  and  brought 
back  a bushel  of  contracts. 


Michael  Kallet,  owner  of  houses 
in  Oneida  and  Rome,  spent  a few 
hours  in  Albany  this  week  on  his 
way  back  from  New  York. 


“Nate”  Robbins,  of  Utica,  an- 
nounced this  week  that  he  would 
erect  a million  dollar  theatre  and 
office  building  in  Utica  next  year. 
The  house  will  be  called  “ The  Rob- 
bins ” and  will  be  six  stories  in 
height,  the  theatre  part  seating 
3,300.  Mr.  Robbins  has  a chain  of 
theatres,  including  two  in  Water- 
town. 


Frederick  W.  Mansert,  of  Glens 
Falls  dropped  in  at  the  First  Na- 
tional exchange  in  Albany  this 
week,  and  reported  business  as  first 
rate. 


The  Van  Curler  in  Schenectady 
is  now  running  pictures  on  Sunday. 


Mrs.  Louis  Buettner,  of  Cohoes, 
is  recovering  from  an  operation. 
Mr.  Buettner  is  one  of  the  officers 
of  the  Motion  Picture  Theatre 
Owners  of  New  York  State. 


Gardner  Hall  in  '1  roy,  operated  by 
Armstrong  and  Miller,  after  being 
closed  for  the  entire  summer,  will 
reopen  this  month. 


H.  Calvin  Ford,  who  runs  the 
Capitol  and  Majestic  in  Pittsfield, 
Mass.,  was  in  Albany  this  week. 


Bridgeport,  Conn.,  Brevities 

A.  A.  Spitz  of  Providence,  R.  I.. 
and  Charles  H.  Stedman  of 
Cranston,  R.  I.,  operators  of  26 
theatres  in  New  England,  have 
assumed  a 99-year  lease  of  the  so- 
called  Vaughn  property  between 
Rose  place  and  Ferry  street  at 
Norwich,  Conn.,  from  T.  C.  Mur- 
phy and  William  P.  McGarry  of 
that  city,  upon  which  they  plan  to 
build  a theatre,  to  cost  approxi- 
mately $200,000  and  which  will 
seat  1,900.  The  deal  involved 
more  than  $750,000,  making  it  one 
of  the  largest  realty  deals  in  that 
citv  and  vicinity  for  many  a week. 

The  buyers  are  associated  in 
business  as  the  A.  A.  Spitz  Amuse- 
ment company,  which,  conducts 
New  England  motion  picture 
houses  under  the  name  of  Empire 
throughout  New  England.  I he 
proposed  Norwich  theatre  will  be 
strictly  what  is  known  as  a ground 
floor  house.  The  main  entrance 
is  to  be  on  Rose  place  and  there  will 
be  a Rose  place  exit  and  exits  on 


Ferry  street,  as  the  building  will 
extend  from  street  to  street  in  a 
diagonal  way  across  the  lot,  cut- 
ting slightly  across  the  Vaughn 
office  building,  which  fronts  on 
Ferry  street.  The  stage,  which,  it 
is  claimed,  will  be  the  largest  in 
any  Norwich  theatre,  will  be  at 
the  Ferry  street  end  of  the  build- 
ing. Fire  proof  construction  will 
be  used  throughout. 

Provisions  are  to  be  made  in  the 
plans  for  a store  of  approximate- 
ly 28x50  feet,  entrance  to  which 
will  be  through  the  theatre  foyer 
on  Rose  street.  Murphy  & Mc- 
Garry have  taken  a lease  on  the 
store,  but  state  it  is  not  for  their 
present  clothing  business  on  Main 
street.  The  garage  of  Hayes 
Brothers,  now  located  on  a part 
of  the  property,  will  continue  to 
occupy  this  site,  at  least  for  a 
time,  until  progress  in  the  theatre 
building  makes  it  necessary  for  a 
change.  The  lessees  plan  to  have 
work  started  at  once  and  rushed. 

For  the  past  four  years  the 
Rhode  Island  lessees  of  the  prop- 
erty have  been  seeking  a suitable 
theatre  site  in  Norwich  and  have 
negotiated  for  other  pieces  of 
property  at  various  times.  So  far 
as  is  known,  this  is  the  only  99- 
year  lease  ever  executed  in  Nor- 
wich and  filed  in  the  town  clerk’s 
office. 


The  Rialto  Theatre  Company 
has  been  incorporated  at  Norwalk, 
Conn.,  to  operate  a high-class  qio- 
tion  picture  house.  Capital  stock 
is  set  at  $50,000,  with  business  to 
start  with  $8,000.  Incorporators 
are  Arthur  Ferris,  Albert  Hamil- 
ton and  John  J.  Cuneo. 


The  Crown  theatre  at  Hartford, 
Conn.,  one  of  the  Capitol  City’s 
best  known  motion  picture  houses, 
partly  destroyed  by  fire  last  De- 
cember, was  reopened  this  week, 
being  credited  as  the  “last  word” 
in  fire  proof  construction.  Nothing 
from  floor  to  ceiling  of  an  in- 
flammable nature  has  been  used. 
This  safety  provision  is  added  to 
by  the  fact  that  there  are  five  exits, 
all  readily  accessible  and  leading 
directly  to  the  street.  Interior  and 
exterior  is  decorated  in  a digni- 
fied and  attractive  manner. 

What  is  credited  as  being  a 
somewhat  unusual  feature  in  mo- 
tion picture  houses  is  the  con- 
struct on  of  the  floor.  So  as  to 
provide  a direct  and  clear, view  of 
the  screen  from  all  parts  of  the 
house,  the  floor  is  built  on  a dou- 
ble incline  from  the  stage.  A 
gradual  slope  to  the  center,  as  well 
as  to  the  front,  results  in  an  un- 
impaired vision  from  every  seat, 
doing  away  with  the  grotesque  ap- 
pearance of  characters  viewed  on 
the  screen  from  an  angle.  The 

opening  feature  film  was  “Tol’able 
David,"  featuring  Richard  Barthel- 
mess,  a Hartford  favorite  because 
he  was  once  a student  at  Trinity 
college  in  that  city. 


Boston  Notes 

All  departments  of  the  huge 
building  recently  erected  by  Marcus 
Loew  for  the  State  theatre,  Boston, 
are  now  functioning.  Last  Mon- 
day the  Henry  Jewett  Players 
moved  into  the  Fine  Arts  theatre 
on  the  second  Moor  and  presented 
their  first  offering  for  the  season. 
The  large  ballroom  is  also  going 


full  swing,  Baron  Arsenian  and 
Miss  Frances  Aldrich  have  been 
engaged  for  exhibition  dancing.  All 
of  the  score  or  more  stores  facing 
on  Massachusetts  avenue  have  also 
been  taken. 


A 1,500  seat  motion  picture  the- 
atre will  soon  be  added  to  the  long 
list  already  doing  business  in 
Somerville,  Mass.,  its  site  being  in 
the  Winter  Hill  section  between 
Davis  and  Ball  squares.  The  the- 
atre is  being  built  for  John  E. 
Locatelli,  whose  son,  Albert,  is 
manager  of  the  Central  Amusement 
Company,  now  operating  the  Cen- 
tral theatre  in  that  city.  The  sons 
will  manage  the  new  house. 


Henry  J.  Steinberg,  Webster, 
Mass.,  who  is  erecting  a new  the- 
atre in  that  town,  in  the  Holden 
block,  has  announced  that  the  build- 
ing will  be  ready  for  the  opening  by 
Thanksgiving  Day,  and  will  operate 
on  a straight  picture  policy. 


The  Pioneer  Film  company,  Bos- 
ton, held  its  first  anniversary  during 
the  last  week,  and  Pres.  Harry 
Segal  achieved  the  signal  accom- 
plishment of  moving  into  his  own 
building  in  observance  of  the  first 
milestone.  He  was  showered  with 
congratulations  by  the  fraternity 
over  beyond  Park  Square,  and  an- 
nounced that  he  will  have  a monster 
opening  in  the  middle  of  the  month. 
Also  he  says  the  films  are  going  to 
come  fast. 


Verily,  the  motion  picture  has 
spread  into  fields  that  a few  years 
past  were  undreamt  of.  The  New 
England  Bakers’  Association,  hold- 
ing forth  at  the  New  Ocean  House, 
Swampscott,  in  solemn  conclave  as 
to  what  next  year’s  bread  was  go;ng 
to  contain,  closed  a couple  of  days 
ago  with  a motion  picture  show  de- 
picting the  raising  and  harvesting 
of  raisins,  though  the  accompanying 
lecture  by  Sec.  John  M.  Harpley  of 
the  National  Retail  Baker’s  Associa- 
tion, did  not  say  whether  they  were 
intended  for  solid  or  liquid  food. 


Gordon’s  Central  Square  Olympia, 
Cambridge,  Mass.,  has  started  a 
new  policy,  showing  two  feature 
films  every  Monday,  Tuesday,  and 
Wednesday.  The  programs  will 
also  include  organ  recitals  and 
orchestra  concert. 


Jake  Lourie’s  Park  theatre 
boosted  the  admissions  to  an  85 
cent  top  during  the  past  week  for 
the  showing  of  “ Nero,”  the  Fox 
spectacle,  and  he  had  the  house  full 
for  all  shows,  too. 


Last  Monday  all  the  theatres  in 
Worcester  were  out  of  commission 
for  nearly  an  hour  when  in  the 
middle  of  the  evening  shows  the 
Webster  street  plant  of  the 
Worcester  Electric  Light  company 
staged  a breakdown.  Naturally^  all 
the  rest  of  the  city  got  it  too,  but 
the  audiences  stuck. 


More  than  300  happy  boys  from 
the  Brightside  Home  for  Oi  phans 
in  Springfield,  were  guests  of  the 
management  at  the  Fox  theatre  one 
day  last  week  for  a showing  of 
“ Grandma’s  Boy.”  Between  the 
picture  and  the  huge  sticks  of  candy 
that  they  were  given,  they  enjoyed 
the  day. 


8 GREAT 
INCE 
SPECIALS 

for 

1922-1923 


The  day  of  the  mediocre  screen  pro- 
duction is  past. 

Appealing  novelty  is  the  demand  today 
of  the  great  screen  following  which 
has  grown  from  a handful  of  curiosity 
seekers  gathered  in  a two  by  four 
theatre,  badly  lighted  and  more  badly 
ventilated,  to  vast  audiences  from 
every  walk  of  life. 

The  motion  picture  has  became  the 
great  American  amusement. 

Why? 

Because  countless  millions  are  being 
spent  each  year  for  ideas,  settings,  faces, 
costumes  which  are  novel , which  give 
the  world  at  large  something  new  to 
think  about,  something  new  to  talk 
about;  which  furnish  entertainment 
that  take  people  out  of  the  rut  and 
routine  of  prosaic  every  day  life  into 
the  electrifying  atmosphere  of  the 
dramatic  and  the  romantic. 

In  all  my  forthcoming  specials  for  the 
coming  season — 1 have  kept  in  constant 
sight  the  audience  value  of  appealing 
novelty.  Each  production  has  been 
based  on  a story  of  intrinsic  merit. 

There  never  has  existed  a public  which 
will  pay  money  to  be  bored. 

I send  forth  my  late  productions  in 
full  confidence  that  the  box-ofHce 
gauge  which  is  an  unfailing  test  of 
public  favor  will  register  a record  high 
water  mark. 


tributi  on  by  ASSOCIATED  FIRST  NATIONAL  PICTURES,  INC. 


Willie  Collier’s 
rollicking 
stage  hit 
brought 

to  the  screen  — 


"THE  HOTTENTOT” 

‘Directed  by  James  IV.  Horne  and  Del  oAndrews 
under  the  personal  supervision  of  SMr.  Incc. 


FMadgc  Bellamy  and  cDouglas  SMacLean 


Florence  t7Uidor  and  SMilton  Sills 


PRESENTS 

"SKIN  DEEP” 

By  MARC  EDMUND  JONES 

Directed  bs  Lambert  Hillyer  under  the  personal  supervision  of  Mr.  Incc 

THOMAS  H.  INCE’S 

GREAT  MELODRAMA 


< 7/iomuj  CHjSucz 

PRESENTS 

THE 

COMEDY 
DRAMA 
SPECIAL 
OF  THE 
YEAR— 


DliomaSCfl.Si 


lncc 


PRESENTS 


"SCARS  o/JEALOUSY” 

Story  by  ANTHONY  E.  RUDD 

with  LLOYD  HUGHES,  FRANK  KEENAN 
and  MARGUERITE  DE  LA  MOTTE 


DfiomGACti\aL  PRESENTS 

"A  MAN  OF  ACTION” 


•with  DOUGLAS  MACLEAN 


A mystery  comedy  that  keeps  everyone  guessing  from  start  to 
finish. 


An  exciting  tale  of  an  unfamiliar  hill  people  and  a proud  family 
of  the  old  South. 

With  a realistic  forest  fire;  a lynching  scene  and  a novel  escape 
by  the  principals  from  death  through  a timber  Hume. 


There  is  a diamond  robbery  with  the  owner  of  the  jewels  mis- 
taken for  a crook  and  locked  up  in  his  own  house  with  the 
crooks  for  twenty-four  hours. 

Douglas  MacLean,  Marguerite  de  la  Motte  and  Raymond 
Hatton,  head  a splendid  cast. 


Continuity  and  direction  by  Lambert  Hillyer 
under  personal  supervision  of  Mr.  Incc 


An  original  story  by  Bradley  King 
Directed  by  James  IV.  Horne 


‘Distribution 


by  ASSOCIATED  FIRST  NATIONAL  PICTURES,  INC. 


jfioTnaJtfi.Jtricc 

PJ^EtJEHTci 

"TEN  TON  LOVE 

■with  MADGE  BELLAMY  and  CULLEN  LANDISj 

The  Greatest  Human  Interest 
Drama  of  the  Year — 

The  Greatest  Screen  Sensation 
Since  the  First  "Tarzan” 


Directed  by  John  Griffith  IV ray 
under  the  personal  supervision  of  Mr.  Ince 


DfiomnA  jfy.J/ice  PRESENTS 

'The SUNSHINE  TRAIL 

■with  DOUGLAS  MACLEAN 

The  good  old  motto  about  “scattering  sunshine  on  the  way” 
and  “doing  good  to  someone  every  day”  gets  “Sonny  Mc- 
Tavish”  (Douglas  MacLean)  into  a peck  of  trouble. 

As  a guileless  young  rancher  robbed  by  strangers  whom  he  tries 
to  befriend  in  accordance  with  his  rule  of  conduct,  MacLean 
will  win  every  audience. 

Story  by  William  Wallace  Cook  Adapted  by  Bradley  King 

Directed  by  James  W.  Horne 


DnomoJC/iJi 


nckj 

PR.E5  E NTS 


What  a Wife  Learned.'” 

with  MILTON  SILLS,  JOHN  BOWERS 
and  MARGUERITE  DE  LA  MOTTE 

Romance  moves  at  modern  quick  time  in  this  American  twen- 
tieth century  love  story,  told  from  a startling  angle.  A primitive 
man,  the  ‘new  woman’  and  primal  emotions  work  out  a 
tremendous  climax. 

There  is  vivid  action ; a wild  cattle  stampede ; glimpses  of  life  on 
the  two  coasts  and  some  of  the  most  thrilling  flood  scenes  ever  filmed. 

Directed  by  John  (Jrijfth  Wray 
under  the  personal  supervision  of  Mr.  Ince 


PRESENTS' 


OfvmaSCR.Sna 

BELL  BOY  13 

■with  DOUGLAS  MACLEAN 

A snappy , sparkling  comedy  that  every 
member  of  the  family  will  love 


One  of  the  cleverest 
and  funniest  farces 
yet  produced  for  the 
screen,  and  it  carries 
a pleasing  love  in- 
terest. Douglas 
MacLean  has  never 
been  closer  to  his 
own  winning  person- 
ality since  “Twenty- 
three  and  a Half 
Hours’  Leave.”  A 
bellboy’s  job  isn’t  as 
simple  as  it  sounds 
especially  after  one’s 
most  serious  efforts 
have  been  toward  col- 
lege social  triumphs. 


Story  by  Austin  Gill 
Directed  by  William  Setter 


1 Distribution  b 


ASSOCIATED  FIRST  NATIONAL  PICTURES,  INC. 


I 


greatest  love  story  ever  written — a story  that 
has  thrilled  millions — produced  with  gorgeous 
settings,  with  a superlative  cast — destined  to  be 
one  of  the  outstanding  successes  of  all  time — and 
backed  by  the  greatest  exploitation  campaign  of  the 
year. 


Maurice  Tourneur  presents 


Doonr 


Produced  -with 

MADGE  BELLAMY,  JOHN  BOWERS, 
FRANK  KEENAN  and  a splendid  supporting  cast 


Distribution  by 

ASSOCIATED  FIRST  NATIONAL  PICTURES.  Inc. 


October  21,  1922 


2053 


Thos. 


II.  Ince 


MR.  EXHIBITOR 

In  the  preceding  insert  you  w ill  have  gathered  something  of  the  big- 
ness of  the  eight  Thomas  H.  Ince  productions  which  are  being  released 
through  Associated  First  National  Pictures,  Inc. 

We  have  seen  several  of  these  pictures,  and  we  can  assure  you  that  they 
are  both  BIG  and  UNUSUAL,  with  EXCEPTIONAL  BOX  OFFICE 
VALUE.  We  wish  to  congratulate  Mr.  Ince  on  the  rare  artistry  and 
entertainment  value  and  the  keen  sense  of  showmanship  in  their  production, 
and  we  are  proud  to  offer  them  to  exhibitors  as  First  National  releases. 

We  can  not  emphasize  too  strongly  the  large  number  of  really  big, 
smashing  releases  which  First  National  is  offering  you  in  its  Great  Fall  Selec- 
tion. We  believe  that  we  have  the  greatest  line-up  of  really  Big  Time  pic- 
tures ever  offered  under  a single  banner.  And  they  are  coming  fast — ONE 
BIG  ONE  RIGHT  AFTER  ANOTHER. 

We  are  giving  you  the  pictures,  and  it  is  up  to  you  to  make  the  most  of 
them.  A little  extra  effort  in  exploiting  them  means  EXTRA  DOLLARS 
at  your  Box  Office.  Every  one  of  them  is  deserving  of  special  mention. 
You  may  make  good  without  effort,  but  every  ounce  of  energy  you  spend 
in  exploiting  these  pictures  means  dollars  and  cents  at  the  Box  Office.  It’s 
up  to  you.  Go  to  it! 

Associated  First  National  Pictures,  Inc. 


Motion  Picture  News 


An  Appreciation 

In  appreciation  of  the  many  kindnesses  he  has 
extended  to  this  organization  during  four  years 
of  pleasant  association,  we  dedicate  this  page  to 
Thomas  H.  Ince,  whose  constructive  and  artis- 
tic genius  has  made  him  one  of  the  truly  great 
men  of  the  fourth  largest  industry  in  America. 

PALMER  PHOTOPLAY  CORPORATION 

Palmer  Building 

Hollywood  Chicago  New  York 


2055 


c t o b e r 21,  192 


iight  Productions  from  Thomas  H.  Ince  Stud  10s 


Each  Story  Entirely  D 
Negatives  Alone 


in 

~ > IGHT  special  productions  by  Thomas  H.  Ince  have  been  com- 
H pleted  and  will  be  released  shortly  through  the  Associated  First 
— ^ National  Pictures,  Inc. 

These  eight  new  Ince  pictures,  it  is  said,  constitute  probably  the 
rgest  individual  unit  of  }3roductions  scheduled  for  the  coming  season, 
liey  represent  an  estimated  investment  for  negatives  alone  of 
1,500,000. 

Each  story  is  totally  different  in  construction  and  treatment  and 
ic-h  contains  some  unusual  feature  of  appealing  novelty.  The  locales 
lift  from  the  Atlantic  to  the  Pacific,  but  the 
Ince  punch  ” always  is  in  evidence. 

The  list  of  releases  includes  “ Skin  Deep,” 

Ten  Ton  Love,”  “ What  a Wife  Learned,” 

The  Hottentot,”  “ A Man  of  Action,”  “ Bell- 
jy  Thirteen,”  “ Scars  of  Jealousy  ” and  ” The 
unshine  Trail. 

“ Ten  Ton  Love  ” is  an  unusual  story  of  a 
ulorn  circus  waif  and  her  elephant,  “ Oscar.” 

/hen  a storm  blows  over  the  circus  tent  one 
ig-ht,  they  run  away  into  the  Canadian  baek- 
oods,  where  they  meet  many  strange  adven- 
ires.  An  elephant  is  used  as  a star  for  the 
rst  time  in  this  picture,  with  Madge  Bellamy 
laying  the  part  of  the  quaint  little  “ elephant 
irl.”  An  entire  circus  was  used  to  get  shots 
t’  the  sawdust  ring  which  are  shown  in  the 
rst  reel  of  the  picture.  John  Griffith  Wray 
irected. 

“ Skin  Deep  ” is  an  out-and-out  melodrama 
ased  on  the  theme  of  the  change  wrought 
1 a man’s  character  when  he  gets  in  an 
iroplane  smash-up  and  plastic  surgery  re- 
loulds  an  ugly  face  that  has  stamped  him  all 
is  life  as  a crook.  A railroad  train  and  an 
iroplane  have  been  combined  in  an  interest- 
Lg  prison  “ break.”  Milton  Sills  plays  the 
art  of  the  gangster  who  finds  himself,  with 
lorence  Vidor  in  the  role  of  a hospital  nurse 
hose  influence  combines  with  that  of  surgery 
1 make  a new  man  of  the  ex-convict. 

In  “ The  Hottentot,”  Mr.  Ince  presents  his 
Teen  version  of  William  Collier's  big  Broad- 
ay  success,  a play  that  rocked  the  entire 
mntry  for  two  seasons.  1 he  picture,  besides 
Gaining  the  witty  lines  and  absurd  situations 
- the  play,  incorporates  a big  steeplechase, 
hots  of  the  horses  in  action  were  made  from 
its  dug  beneath  the  jumps;  from  an  aero- 
lane  and  from  a hillside  to  get  novel  race 
fects.  Douglas  MacLean  plays  the  part  of 

Sam  Harrington,”  the  yachtsman  who, 

Trifled  of  horses,  is  mistaken  for  a famous 
rider  and  ashamed  to  own 
up  even  when  he  finds 
himself  forced  to  ride  in 
,.  a dangerous  race.  Madge 
Bellamy  appears  in  the  role 
of  “ Peggy  Fairfax,”  with 
Raymond  Hatton  as 
the  eccen- 
tric butler 
who  makes 

endless  trouble  for  poor  Sam. 
“ What  a Wife  Learned  ” 
tells  the  love  story  of  an 
ultra-modern  w o m a n 
and  a primitive  man.  A 
twentieth  century  ro- 
mance is  presented 
from  a new  angle  with 
a western  country 
flood  scene  as  a big 
photographic  feature. 
Marguerite  de  la 

__  _ , , , , . , . Motte,  John  Bowers 

Thomas  H.  Ince,  head  of  the  large  producing  or-  , , 

ganization  which  bears  his  name.  and  Milton  Sills,  head 


ifferent : Investment 

Totals  $2,500,000 

a big  cast.  The  story  is  an  original  by 
Bradley  King  with  John  Griffith  V ray  di- 
recting. 

A Man  of  Action  ” is  another  story 
from  the  pen  of  Bradley  King. 

It  is  a mystery  comedy 
built  around  situations 
that  keep  one  guessing 

until  the  final  unexpected  denouement.  Doug- 


Thomas  Ince  Celebrates 
Fourteenth  Anniversary 

THE  fourteenth  anniversary  of  his 
entrance  into  the  motion  picture 
field  will  be  celebrated  by 
Thomas  H.  Ince  this  fall.  With  one 
hundred  and  fifty  successful  produc- 
tions to  his  credit,  Mr.  Ince  states  that 
the  eight  productions  just  completed 
for  the  coming  season  are  the  best  of 
his  career. 

Ince  first  won  recognition  in  the  days 
of  Biograph  when  he  directed  one- 
reelers.  He  was  one  of  the  first,  if  not 
the  first,  to  make  a two-reel  picture.  He 
blazed  the  trail  of  motion  picture  pro- 
duction westward,  producing  some  of 
his  early  successes  in  the  foothills  out- 
side Santa  Monica,  where  “Inceville” 
soon  attained  fame. 

Since  his  earliest  days  he  has  been 
known  as  a maker  of  stars  for  he 
brought  out  and  developed  such  screen 
stars  as  Charles  Ray,  William  S.  Hart, 
Dorothy  Dalton,  Enid  Bennett,  Bessie 
Barriscale,  Hobart  Bosworth,  Sessue 
Hayakawa,  and  Frank  Keenan.  Those 
who  have  followed  his  career  attribute 
his  success  to  the  “Ince”  punch,  the 
showman’s  touch  which  always  seems 
to  put  his  productions  over  with  a 
bang. 

Trying  to  analyze  a “punch”  is  some- 
thing like  attempting  to  dissect  light- 
ning. The  men  and  women  who  work 
about  Ince  at  his  studios  explain  it  by 
saying  that  the  man  is  dynamic.  It’s 
the  personality  that  he  injects  into  all 
his  work;  the  time  he  devotes  to  per- 
sonal supervision.  Every  story  which 
goes  into  production  in  his  studios  gets 
his  O.  K.  before  the  first  wheel  is 
turned.  When  a scenario  is  completed, 
it  needs  the  same  O.  K.  before  it  is 
ready  for  the  director.  As  a result  the 
film  is  in  such  condition  when  it  reaches 
the  cutting  room  that  before  the  pic- 
ture is  completed,  the  producer  himself, 
as  is  his  habit,  can  run  through  it  with 
practiced  eye  and  deft  hand,  making 
quick  alterations  until  the  polishing  off 
is  completed — and  the  “Ince”  punch  is 
there  with  its  wallop. 


las  MacLean  aud  Ray- 
mond Hatton  put  on  some 
mirthful  team  work  with 
Marguerite  de  la  Motte  in 
the  leading  feminine  role 
and  James  W.  Horne 
directing. 

A real  forest  fire  has 
been  screened  in  “ Sears 
of  Jealousy,”  a drama  of 
a proud  family  of  the 
old  South  and  a strange 
hill  people.  A lynching 
scene  and  a novel  escape 
from  the  forest  flames  by 
means  of  a flume  are  fea- 
tures of  the  production 
in  which  Frank  Keenan, 

Lloyd  Hughes  and  Mar- 
guerite de  la  Motte  appear  under  direction 
of  Lambert  Hillyer. 

Douglas  MacLean  is  the  laugh-maker  in  two 
sparkling  comedies,  “ The  Sunshine  Trail,” 
and  “ Bellboy  Thirteen.”  In  the  former  he 
has  the  part  of  a guileless  young  rancher  who 
is  robbed  by  strangers  whom  he  tries  to  be- 
friend in  accordance  with  his  motto  about 
“ scattering  sunshine  on  the  way.”  In  “ Bel- 
boy  Thirteen  ” he  gums  things  up  as  an  absent- 
minded  young  chap,  just  out  of  college,  who 
dons  a strange  uniform  because  he  disagrees 
with  his  uncle  on  the  subject  of  a suitable  wife. 


A vigorous  action  study 
of  Thomas  H.  Ince. 


Elephant  Starred  in 
Ince  Special 

A dog,  a horse  and  a walrus  have  been 
starred  in  motion  pictures  but  the  newest  ani- 
mal star  of  all  is  “ Oscar,”  the  elephant,  which 
gives  a remarkable  performance  in  Thomas  H. 
Ince’s  “ Ten  Ton  Love.” 

“ Oscar  ” tips  the  scales  at  a figure  which 
subdues  all  argument  in  animal  circles  as  to 
who  is  the  “ biggest  star  of  all.”  Other  ani- 
mals have  been  content  to  follow  directions 
but  “ Oscar,”  to  prove  that  he  has  a mind  and 
a will  of  his  own,  improvised  some  of  his  own 
“ stuff  ” in  the  Ince  picture. 

The  elephant’s  trainer  was  distinctly  ner- 
vous the  first  time  that  “ Oscar  ” faced  a 
battery  of  cameras  and  bright  lights,  for  when 

one  of  the  big  chaps  is  overcome  by  a fit  of 

temperament  a studio  lot  is  crowded  quarters 
for  comfort.  The  elephant,  however,  posed  as  calmly  as  if  there  had 
been  a movie  camera  behind  every  bush  and  tree  of  his  native  African 
jungle.  He  developed  a distinct  case  on  Madge  Bellamy,  with  whom 
he  was  working,  and  would  follow  her  about  like  a dog. 

In  two  scenes,  however,  when  he  thought  she  was  getting  too 
much  attention,  he  improvised  some  “ bits  ” that  would  keep  him  in 
the  limelight.  The  first  time  he  did  this  was  in  a scene  outside  a 
circus  tent  when  he  steals  the  clown’s  cap,  and  the  elephant  girl, 
snatching  it  away,  scolds  him  for  being  naughty.  Oscar  was  supposed 
to  look  contrite,  but  instead  he  reached  down  and  caught  hold  of  the 
cap  Miss  Bellamy  was  wearing,  lifting  cap  and  girl  and  all  from  the 
ground. 


2056 


Motion  Picture  N e ■ s 

Ince  Stud  10s  a Distinctive  Achievement 


By  Clark  IV.  Thomas 
General  Manager  Thomas  H.  Ince  Studios, 
Culver  City,  Cal. 

I WOULD  like  to  point  out,  first  of  all,  the 
difference  between  the  Thomas  H.  Ince 
Studios,  at  Culver  City,  and  other  mo- 
tion picture  units  on  the  Pacific  Coast,  to 
support  the  statement  often  made  that  the 
Ince  plant  is  the  most  complete  in  the  west. 

In  the  early  days  of  the  business,  studios 
were  makeshift  affairs,  with  stages  built  in 
vacant  lots  or  barns  fitted  up  for  lighting. 
From  this  modest  beginning,  the  production 
end  of  the  film  industry  has  grown  until  to- 
day, the  most  magnificent  studios  in  the 
world  are  located  in  the  vicinity  of  Los  An- 
geles. Pictures  made  in  the  west,  as  a rule, 
are  cut  and  edited  locally,  but  then  the  nega- 
tive is  shipped  to  New  York  where  the  com- 
mercial prints  are  made  to  be  distributed 
throughout  the  United  States  to  exhibitors. 

In  the  fall  of  1918  Thomas  H.  Ince  built 
the  Ince  Studios  in  Culver  City  on  a tract 
of  land  which  comprised  ten  acres.  The 
studios  were  designed  to  provide  complete 
facilities  for  the  efficient  and  artistic  pro- 
duction of  motion  pictures.  In  addition  to 
the  administration  building,  stages,  projec- 
tion rooms,  property  buildings,  electrical  and 
technical  departments,  and  other  features  of 
the  average  studio,  the  Ince  plant  included 
a laboratory  which  I believe  is  one  of  the 
finest  in  the  industry. 

In  other  studios  in  the  west,  the  laboratory 
is  used  to  develop  and  print  the  “ daily 
rushes  ” in  order  that  a director  may  see  his 
work  on  the  screen  the  day  after  it  is  filmed. 
Sample  prints  are  made  for  the  cutting  room, 
so  that  the  production  can  be  edited  into  final 
shape,  but  the  commercial  prints  are  made  in 
large  laboratories  in  the  east,  after  the  val- 
uable negative  has  been  shipped  across  the 
continent  from  the  studio. 

The  Thomas  H.  Ince  studios  complete  the 
entire  production  within  its  own  plant.  After 
the  film  has  been  cut  and  edited,  the  negative 
is  matched  and  hundreds  of  commercial  prints 
made  right  in  our  own  laboratories.  These 
are  then  shipped  direct  to  the  exchanges 
throughout  the  country  and  from  there  dis- 
tributed to  the  exhibitors. 

Time  is  saved  by  this  method  from  the  com- 
pletion of  a picture  until  it  is  in  the  thea- 


Administration Building  of  Thomas  H.  Ince  Studios, 
Culver  City;  Clark  W.  Thomas  and  aeroplane  view 
of  Ince  Studios 

tres,  but  this  is  not  the  important  factor.  I 
think  that  everyone  who  understands  motion 
picture  production  will  agree  that  printing 
the  film  at  the  plant  in  which  it  was  made 
insures  greater  care  and  better  artistic  re-’ 
suits.  Our  laboratory  men  are  able  to  give 
each  scene  in  a picture  individual  attention, 
they  shade  it  to  the  proper  degree  and  tint 
the  celluloid  to  perfection,  for  the  reason  that 
they  are  not  rushed.  The  plant  is  not  a com- 
mercial organization,  but  the  last  step  in  a 
process  which  has  for-  its  aim  efficient  and 
artistic  production. 

The  studios,  as  a whole,  are  among  the 
most  attractive  in  the  west,  in  addition  to 
their  efficiency  and  their  completeness.  The 
administration  building  is  a two-story  struc- 
ture of  white  Colonial  design.  In  this  build- 
ing are  the  executive  offices  of  Mr.  Ince,  his 
private  projection  room,  the  production  offices, 
scenario  department,  “ exhibitors’  service  ” de- 
partment, easting  and  a uditing  offices  and 
still  photograph  department.  Facing  the  in- 
side of  the  studio,  on  the  south  e posure  of 
the  building,  are  the  dressing  rooms  for  stars 
and  principal  players. 

For  interior  production  there  are  three 
large  stages  of  seventy  by  one  hundred  and 
eighty  feet  dimensions.  These  provide  thirty- 
seven  thousand  square  feet  of  stage  space. 
Two  of  the  stages  are  roofed  with  glass  and 
have  sides  of  canvas  fitted  into  frames,  which 
makes  possible  the  opening  of  all  or  any  por- 
tion of  the  sides.  Dark  sliding  curtains  over- 
head can  be  drawn  across  to  darken  any  por- 
tion of  the  stage  in  order  to  photograph  by 
artificial  lights.  The  third  stage,  constructed 


A number  of  permanent  sets  have  bo 
erected  on  the  lot,  such  as  village  strer 
fronts  of  buildings,  the  front  and  side  ele 
tions  of  fashionable  homes  and  cottages 
humble  peasants.  These  sets  can  be  dres : 
to  fit  the  particular  picture  for  which  they  ; 
used,  but  the  main  parts  of  the  structures  ;. 
left  intact,  minor  changes  only  being  ma 

The  electrical  department  of  the  studio 
complete  in  every  detail.  Much  of  the  lig 
ing  on  the  stages  is  done  with  artificial  lam 
and  even  on  the  glass  stages  they  are  nec 
sary  for  high  lights  and  to  supplement  the  si 
shine. 

To  supply  the  current  there  are  two  Gene 
Electric  Company  converters.  One  is  a ] 
k.w.  converter  and  the  other  of  300  k 
capacity.  The  equipment  includes  110  W 
field  Kerner  arc  lamps,  30  Crescent  spots  e 
innumerable  smaller  lights.  Two  porta 
electric  plants,  one  a 50  k.w.  mounted  on 
two-ton  Moreland  truck,  and  the  other  a ] 
k.w.  mounted  on  a three-and-a-half  ton  Mt 
truck,  make  it  possible  to  “ shoot  ” scenes 
any  location  and  to  take  night  exteriors 
the  stages. 

In  the  laboratory,  which  is  fitted  with  ’ 
most  modern  equipment  on  the  market,  usi 
Bell  and  Howell  printers,  perforators  a 
splicers,  there  are  two  drying  rooms,  fur  c 
ting  rooms,  a splicing  room,  three  inspecti 
rooms,  a polishing  and  shipping  rom.  p 
forating  room,  where  the  raw  stock  is 
ceived  a printing  room,  two  dark  rooms,  o 
wash  room  and  a color  room. 


IVestinghouse  motors  are  used  to  turn  t 
drying  drums  in  the  laboratory  and  otl 
Westinghouse  motors  are  employed  in  t 
projection  rooms  to  turn  the  Simplex  at 
Powers  machines. 

Thomas  H.  Ince  was  the  first  motion  p 
ture  producer  to  use  art  titles  in  pietur 
•e  began  with  simple  little  drawings  and  1 
worked  up  this  department  until  today  it  : 
eludes  eight  artists,  a camera  man,  clay  me 
elers  and  others  who  are  called  upon  to  i 
in  the  work.  The  staff  of  nine  regular  woi 
ers  in  the  art  title  department  have  turn 
out  some  of  the  original  title  effects,  cc 


Scenes  from  Thomas  H.  Ince  Productions.  At  left,  “taking  a fence,”  from  “Scars  of  Jealousy”;  centre,  Cullen  Landis,  Noah  Beery,  Madge  Bellamy  and  Oscar,  the 

elephant,  in  “Ten  Ton  Love”;  right,  Milton  Sills,  as  he  appears  in  a dual  role  in  “Skin  Deep” 


eived  by  Mr.  Ince,  that  have  become  im- 
jortant  features  of  bis  productions.  The 
irtists  are  ever  attempting  new  ideas  and  even 
hough  practically  nil  producers  have  adopted 
ffr.  Ince’s  ideas  for  their  own  pictures,  this 
itudio  is  continually  introducing  new  effects 
vliich  keep  the  titles  in  Ince  productions  ahead 
)f  screen  plays  from  the  other  studios. 

Art  posters,  billboard  designs  and  lobby 
lisplays  are  also  produced  bv  the  art  depart- 
nent. 

A Westinghouse  and  Fairbanks-Morse  gen- 
irator  set  are  used  in  the  art  title  department 
for  the  illumination  in  photographing  the 
Irawing.  Four  Cooper-Hewitt  mercury 
mpor  lights  are  also  used  for  this  purpose. 

There  are  two  large  property  buildings  on 
he  lot  for  furniture  and  hand  props.  On  the 
econd  floor  of  one  is  located  the  drapery  de- 
>artment.  Costumes,  lamp  shades,  table  and 
)ed  linen,  draperies  and  other  necessities  in 
he  way  of  cloths  are  manufactured  in  this 
lepartment.  Costumers  and  designers  are 
sonstantly  at  work  turning  out  new  ward- 
■obe  or  altering  and  repairing  old  costumes. 

The  staff  shop  is  an  interesting  depart- 
nent,  for  it  is  there  that  most  of  the  minia- 
ures  are  made.  Papier  mache  and  plaster 
vork  of  all  kinds  is  turned  out.  Cities,  build- 


ings, hills,  deserts,  dams,  trestles  and  a thou- 
sand other  things  are  constructed  in  minia- 
ture. 

The  camouflage  artist  also  works  in  this  de- 
partment. His  task  is  to  make  new  things 
look  old,  or  to  construct  make-believe  struc- 
tures and  give  them  the  appearance  of  reality. 

In  little  separate  buildings  are  the  four  cut- 
ting rooms.  These  are  grouped  around  a 
steel  vault  in  which  the  positives  of  Ince  pro- 
ductions are  kept.  There  are  four  projec- 
tion rooms  in  the  studio,  fully  equipped 
similarly  to  a modern  movie  theatre,  with 
Power  and  Simplex  projection  machines,  rows 
of  regular  seats  and  a silver  screen. 

Three  dressing  room  buildings  provide  am- 
ple space  for  any  number  of  players  in  even 
the  largest  scenes.  The  stars’  dressing  rooms 
are  located  in  the  administration  building  and 
are  fitted  with  every  comfort  possible. 

In  the  camera  and  machine  shop  every  sort 
of  equipment  necessary  to  care  for  the  dozens 
of  Bell  and  Howell  cameras,  and  other  work 
of  a mechanical  nature,  has  been  installed. 

The  carpenter  shop  is  equipped  with  various 
kinds  of  wood  working  machines  and  the 
paint  shop  is  well  stocked  with  paints  and 
wall  paper  for  use  on  the  sets. 

The  receiving  and  store  room  resembles  a 


ountry  mercantile  store.  It  is  filled  with 
hardware,  drugs,  stationery,  cloth  and  almost 
every  commodity  that  would  ever  be  needed 
for  dressing  sets  or  for  actual  use. 

A completely  fitted-up  hospital,  with  all  es- 
sentials from  the  smallest  detail  to  an  oper- 
ating table,  is  also  maintained  in  the  studio. 

In  the  still  department,  which  handles  all 
photography  for  the  “ exhibitor’s  service  ” 
department,  such  as  intimate  “shots”  of 
players  off  stage,  scenes  from  the  productions 
for  newspapers,  magazines  and  lobby  dis- 
plays, 2,000  prints  are  turned  out  each  day. 
It  is  equipped  with  electric  washers,  printers 
and  dryers. 

In  the  technical  shop,  where  the  technical 
and  art  directors  plan  and  execute  the  details 
of  set  building,  are  located  the  architects  and 
draftsmen.  The  plumbing  shop  houses  es- 
sentials, such  as  pipe,  fittings  and  meals  which 
are  frequently  used  in  construction  work. 

A well  organized  fire  prevention  depart- 
ment, with  an  experienced  head,  aids  in  mini- 
mizing danger  to  the  plant  and  its  workers. 

The  transportation  department  operates  a 
fleet  of  touring  cars  and  trucks  which  are 
ready  at  all  times  to  transport  members  of  the 
staff  or  a company  of  players  a few  blocks, 
or  hundreds  of  miles  on  location  trips. 


Tourneur  Adapts  “Lorna  Doone  for  Screen 


FROM  the  successful  romantic  novel  of 
“ Loma  Doone  ” which  has  run  through 
countless  editions,  Maurice  Tourneur 
las  brought  to  the  screen  a remarkable  photo- 
Irama  of  finished  technique  and  vivid  drama. 

Tourneur  has  achieved  the  distinction  not 
nerely  of  winning  the  favor  of  the  motion 
fieture  “fans”  but  also  of  the  educational 
md  literary  world  with  his  film  adaptation  of 
slassics. 

A student  of  art  and  sculpture  before  he  en- 
ered  the  realm  of  moviedom,  he  brings  to  the 
liming  of  every  production  the  artist’s  sense 
>f  composition  and  harmonious  beauty.  Corn- 
lined  with  this  is  a wide  knowledge  of  dra- 
natic  values  which  has  been  built  up  from 
'ears  of  stage  apprenticeship  and  more  years 
>f  motion  picture  production  until  he  is  able 
;o  sense  to  a fine  point  just  what  the  public 
vants. 

Tourneur  was  born  and  educated  in  Paris, 
le  tried  many  different  avenues  of  expres- 
;ion  in  his  youth.  He  was  in  turn  a designer 


and  interior  decorator,  an  illustrator  of  books 
and  magazines,  the  creator  of  lace  curtain  and 
fabric  designs.  For  a short  time  he  had  the 
privilege  of  studying  sculpture  with  Rodin 
and  later  he  mixed  colors  on  an  artist’s 
palette  under  the  supervising  eye  of  Puvis  de 
Chavannes,  the  famous  mural  decorator. 

The  war  turned  his  attention  to  affairs  more 
worldly  and  as  an  officer  of  the  French 
cavalry  he  brushed  shoulders  for  three  years 
with  men  of  every  walk  of  life  and  had  a 
chance  to  act  a small  part  in  the  world’s  big- 
gest drama. 

At  the  close  of  the  war  he  was  given  an 
opportunity  to  play  a small  part  in  the  stage 
company  of  the  famous  Madame  Rejane 
whom  he  accompanied  on  a world  tour.  The 
illness  of  a director  gave  him  an  opportunity 
to  prove  his  ability  in  this  line  and  when  he 
returned  to  Paris  from  this  trip,  he  stepped 
forth  on  his  own  as  a director.  Associated 
with  the  well  known  Andre  Antoine,  he  di- 
rected more  than  four  hundred  performances 


at  the  Odeon,  Libre  and  other  theatres  of 
Paris. 

Always  alive  to  new  methods  of  expres- 
sion, he  watched  the  development  of  the  mo- 
tion picture  with  keenest  interest  and  was 
finally  convinced  that  the  photodrama  was  the 
greatest  vehicle  of  artistic  expression  of  the 
modern  day.  Each  of  his  big  productions  has 
been  proof  of  his  contention  that  the  world 
will  support  “ really  good  ” pictures,,  for  his 
adaptations  of  classical  literature  have  proven 
enormously  successful. 

“ Lorna  Doone  ” is  said  to  be  the  biggest 
picture  of  his  career.  In  photography,  cos- 
tuming and  massive  “ sets,”  the  “ poet  pro- 
ducer ” has  outdone  himself.  The  stirring  ad- 
ventures of  the  captive  maid  of  the  “ bloody 
Doones  ” and  her  peasant  lover,  John  Ridd, 
have  been  screened  with  an  artistic  realism 
that  doubtless  will  further  endear  this  favorite 
novel  of  seventeenth  century  romance. 

Madge  Bellamy  plays  the  title  role  with 
John  Bowers  as  the  lover  and  Frank  Keenan 
as  the  picturesque  bandit  leader. 


2058 


Left,  a thrilling  moment  from  “Lorna  Doone,”  a Thomas  H.  Ince  production,  directed  by  Maurice  Tourneur;  right,  a scene  from  “What  a Wife  Learned” 
an  Ince  production.  Both  are  for  First  National  distribution 


John  Griffith  Wray  Directs  I nee  Sr  ecials 


TWO  of  the  featured  specials  on  the 
Thomas  H.  Ince  releasing  program  for 
the  coming  season  were  directed  by 
•Jolm  Griffith  Wray.  In  “ Ten  Ton  Love  ” and 
What  a Wife  Learned/’  Wray  has  had  an 
opportunity  to  show  just  how  much  can  he 
made  of  two  totally  different  stories — one 
dealing  with  the  unusual  adventures  of  a sad 
little  Cinderella  of  a circus  and  her  elephant, 
“ Oscar” ; the  other  with  a romance  of  a 
primitive  man  and  a “ new  ” woman. 

Wray  had  a number  of  seasons  of  dramatic 
experience  on  the  legitimate  stage  to  his  credit 
before  he  entered  the  realm  of  moviedom  and 
has  found  his  years  of  preparation  inval- 
uable as  a preparation  for  a directorship. 
Graduated  from  normal  school,  he  taught 
school  for  eight  months  in  order  that  he  might 
get  two  years’  credit  in  the  University  of 
Wisconsin,  where  he  intended  to  study  law. 
The  “dramatic  bug”  hit  him,  however,  and 
instead  of  “ digging  into  ” the  dusty  volumes 
he  went  on  to  New  York  to  the  American 
Academy  of  Dramatic  Arts. 

He  appeared  in  a number  of  successful 
stage  productions,  but  realizing  that  his  lack 
of  inches  would  be  a hindrance  in  this  line, 
he  soon  got  into  the  business  end  of  the  game, 
directing  and  traveling  with  his  own  compa- 
nies throughout  the  United  States.  Twice  he 
took  companies  on  tour  to  New  Zealand  and 
Austria  and  five  times  he  journeyed  to  the 
South  Sea  Isles,  so  that  when  a question  of 
erotic  atmosphere  is  under  discussion,  his 
word  is  authoritative. 

At  Oakland,  Calif.,  continuing  as  a director, 
Wray  opened  the  only  theatre  in  the  world 
that  has  a revolving  stage  and  upper  struc- 
ture. The  unique  arrangement,  which  per- 
mitted unusually  interesting  scenic  effects, 
attracted  nation-wide  attention.  The  director 
showed  the  same  inventive  streak  in  the  presen- 
tation of  stock  plays  by  rewriting  many  of 
the  scenes  of  the  dramas  he  used  and  inject- 
ing dramatic  touches  that  built  up  a big  fol- 
lowing. 

Wray  was  so  successful  in  training  his  stock 
actors  and  actresses  that  his  work  attracted 
the  attention  of  the  motion  picture  producers. 
Whenever  new  “ finds  ” were  made  who 
needed  a little  dramatic  training  and  stage 
experience,  they  got  the  habit  of  sending  them 


to  Oakland  for  several  months'  work  before 
using  them  in  pictures.  Leatrice  Joy,  Enid 
Markey,  now  starring  in  New  York,  and  Mar- 
jorie Bennett,  who  is  starring  in  Australia,  are 
three  of  the  graduates  from  the  Wray  school. 

Inevitably  he  was  drawn  into  the  motion 
picture  game  and  for  three  years  he  has  been 
directing  special  productions  for  the  Thomas 
H.  Ince  studios.  His  “Hail  the  Woman” 
met  with  marked  favor.  In  “ What  a Wife 
Learned  ” and  “ Ten  Ton  Love  ” he  has  given 
his  best  work,  and  innumerable  original 
touches  bear  witness  that  the  inventive  genius 
which  was  responsible  for  his  success  as  a 
stock  company  director  has  broadened  and 
developed  in  his  work  with  Thomas  H.  Ince. 

An  original  scheme  was  tried  out  by  Thomas 
H.  Ince  during  the  production  of  his  “ Ten 
Ton  Love  ” when  he  “ rented  ” a real  circus 
for  two  weeks  for  the  making  of  several 
scenes.  For  the  first  time  in  motion  picture 
history  circus  performers  and  “ movie  ” actors 
worked  together  under  the  same  canvas. 

During  the  entire  time  that  the  first  reel  of 
the  film  was  in  production  Madge  Bellamy 
and  “ Oscar,”  the  elephant,  who  share  starring 
honors  in  this  original  picture,  appeared  each 
day  in  the  regular  circus  parade,  ate  circus 
food  and  learned  the  “ lingo  ” and  all  the 
tricks  of  the  circus.  They  absorbed  “ atmos- 
phere ” to  such  good  advantage  that  Miss 
Bellamy  had  become  an  expert  “ elephant 
girl  ” and  Oscar  had  learned  to  mooch  peanuts, 
popcorn  and  sugar  in  approved  “ ring  style  ” 
before  they  severed  connection  with  the  saw- 
dust ring. 

It  took  lots  of  nerve  for  a young  girl  who 
never  before  had  seen  an  elephant  except  at 
a safe  distance  to  let  a “ ten-ton  ” chap  get 
familiar  and  lift  her  about  with  his  trunk  or 
step  over  her  in  a lordly  masculine  fashion, 
but  Miss  Bellamy  proved  proficient  as  a “ big 
top  ” performer  and  handled  the  elephant 
with  an  adeptness  that  will  win  the  admira- 
tion of  every  picture  fan. 

The  shots  of  the  circus  ring  in  action  are 
the  first  of  the  kind  ever  made.  There  is  a 
drunken  bear,  all  kinds  of  high  school  horses 
and  trained  dogs,  camels  and  clowns  and  lions 
and  all  the  other  animals  familiar  to  the 
circus-loving  public,  in  addition  to  all  the 
circus  freaks.  The  idea  of  using  an  entire 


outfit  to  get  the  scenes  desired  in  the  pictur 
is  absolutely  original. 

“ What  a Wife  Learned,”  directed  by  Wra 
under  the  auspices  of  Thos.  H.  Ince,  present 
some  clever  animal  stunts  also.  “ Patch,”  ai 
Airedale  dog,  is  only  five  years  old,  but  h 
has  been  making  “ screen  appearances  ” eve 
since  he  was  six  weeks  old.  He  is  ready  t< 
obey  every  command  of  a director  and  some 
times  figures  out  stunts  for  himself.  In  oni 
scene  he  was  told  to  carry  a suitcase  up  som< 
steps.  The  staircase  was  too  narrow  for  hin 
to  get  up,  but  after  setting  it  down  and  appar 
ently  thinking  it  over,  he  picked  up  the  cast, 
again  and  hopped  up  the  steps  sideways  or 
his  hind  legs,  carefully  holding  the  case  in 
his  mouth  until  he  got  to  the  top  of  the  steps. 
In  “ What  a Wife  Learned  ” he  does  some 
unusually  clever  stunts. 

Seventeen  head  of  cattle  were  killed  in  a 
cattle  stampede,  which  is  one  of  the  spectacu- 
* lar  features  of  “ What  a Wife  Learned.”  The 
cattle  on  the  ranch  where  some  of  the  scenes 
of  the  picture  were  made  got  so  excited  when 
they  were  stampeded  for  a scene  that  a num- 
ber of  them  were  trampled  to  death,  and  John 
Bowers,  who  plays  one  of  the  leading  roles  in 
the  picture,  narrowly  escaped  a serious 
accident. 

In  the  scene,  “ Jim  Russell,”  the  westerner, 
steps  out  in  front  of  a madly  racing  herd  of 
cattle  and  stops  their  stampede  by  waving 
his  arms.  It  looked  for  a while  as  if  the 
cattle  were  going  to  trample  Bowers  to  death, 
but  he  held  his  ground  and  the  cameras  caught 
an  unusual  scene. 


Filming  of  “Skin  Deep"  Haz- 
ardous Enterprise 

“ Skin  Deep,”  a new  Thomas  H.  Ince  melo- 
drama, nearly  cost  two  lives  in  the  making. 
In  one  scene  an  aviator  rescues  an  escaping 
convict  from  the  roof  of  a train  going  at 
fifty-five  miles  an  hour,  by  means  of  a rope 
ladder.  On  the  first  attempt  the  man  on  the 
train  missed  the  rope  ladder  and  barely  saved 
himself  from  falling  under  the  train.  The 
aviator  meanwhile  missed  hitting  a house  by 
inches.  On  the  third  trial  the  stunt  was  suc- 
cessfully executed. 


October  21,  1922 


2059 


2060 


Motion  Picture  New 


Bradley  King  s Contributions  to  Screen 


BRADLEY  KING,  a member  of  the 
Thomas  H.  Ince  staff  of  screen  writers, 
is  a girl  in  her  early  twenties.  She  has 
contributed  a number  of 
continuities  and  originals 
to  the  silver  sheet. 

Miss  King  was  born  in 
New  York  and  received 
her  schooling  at  the  Sacred 
Heart  convent.  Upon  her 
graduation  she  traveled 
for  several  months,  until 
reaching  California,  where 
she  decided  to  make  her 
King  home. 

In  1917,  “ having  noth- 
ing on  my  mind,  'I  wrote  a few  poems,”  ac- 
cording to  Miss  King.  These  were  sold  to 


magazines  and  spurred  by  this  success,  she 
began  writing  short  stories.  The  first  one 
was  purchased  by  the  editor  of  a magazine, 
and  each  succeeding  story  also  brought  a 
check.  In  addition,  the  screen  rights  to  every 
short  story  was  purchased  by  film  producers. 

It  was  this  remarkable  success  in  the  world 
of  fiction  that  brought  Miss  King  to  the 
attention  of  Thomas  H.  Ince.  He  sent  for 
her  and  she  began  work  as  a member  of  the 
Ince  staff.  It  was  less  than  a year  between 
the  time  Miss  King’s  first  story  appeared  in 
a magazine  and  the  day  that  she  went  to  work 
on  contract  with  Mr.  Ince. 

Among  her  short  stories  that  have  been 
given  screen  productions  are : “ Footlights  and 
Shadows,”  an  Olive  Thomas  vehicle ; “ Beyond 


the  Cross-roads,”  with  an  all-star  cast;  “Th 
Hundredth  Chance,”  a Roland  West  produc 
tion;  “ The  Open  Door,”  made  by  a 
independent  company;  “ The  Miracle  of  MaD 
hattan,”  and  “ The  Girl  from  Nowhere,”  wit 
Elaine  Hammerstein. 

“ The  Girl  at  Hell’s  Delight,”  another  pub 
lished  story,  has  been  given  production  as  . 
stage  play. 

Since-  commencing  work  for  Mr.  Ince  ii 
the  spring  of  1920,  Miss  King  has  writtei 
the  continuity  for  “ Lying  Lips,”  “ I An 
Guilty,”  an  original  story  for  the  screen 
“ What  a Wife  Learned,”  another  origina 
story,  directed  by  John  Griffith  Wray,  an< 
“ A Man  of  Action,”  a Douglas  MaeLean  fea 
ture,  a mystery  farce  comedy. 


Ralph  H.  Dixon  Veteran  Film  Editor 


AN  experience  in  film  editing  which  dates 
back  to  the  days  of  the  first  serial, 
“ The  Adventures  of  Kathlyn,”  and 
The  Spoilers  ” at  the  Selig  Polyscope  Stu- 
dios in  Los  Angeles,  and  continuing  down  to 
the  present  time  in  the  principal  studios  on 
the  West  Coast,  has  given  to  Ralph  H.  Dixon 
an  insight  into  this  important  work  of  film 
play  completing  enjoyed  by  few  of  the  pro- 
fession. 

Mr.  Dixon  had  his  first  schooling  under 
Gilmore  Walker  when  together  they  reduced 
the  great  amount  of  footage  taken  of  the  first 
serial  to  fifteen  two-reel  episodes.  Following 
this  they  edited  thirty-five  thousand  feet  of 
“ The  Spoilers  ” taken  into  the  first  big 
American  made  feature  of  twelve  reels. 

For  two  years  Mr.  Dixon  was  in  charge 
of  the  film  editorial  department  at  Universal 
City,  supervising  the  work  of  twelve  editors, 


and  it  was  there  that  he  personally  edited 
“ Hell  Morgan’s  Daughter,”  starring  Dorothy 
Phillips,  the  subject  which  is  accredited  with 
elevating  this  actress  to  stardom.  Following 
that  engagement  Dixon  was  with  the  Triangle 
for  a year  and  his  most  important  work  there 
was  to  put  together  the  takes  consisting  of 
one  hundred  thousand  feet  into  the  film  play 
which  became  “ Mickey.”  When  he  began, 
Dixon  had  no  script  or  titles,  and  the  great 
quantity  of  film  consisted  of  a number  of 
sequences  which  were  so  joined  without  re- 
takes as  to  make  this  subject  the  most  suc- 
cessful one.  Dixon  also  edited  the  “ Dawn 
of  Destiny  ” for  Triangle  and  the  Olive 
Thomas  subjects.  For  the  next  nine  months 
Mr.  Dixon  was  film  editor  at  the  Fox  Studio, 
where  he  worked  on  Tom  Mix  and  Theda 
Bara  subjects. 

Three  years  ago  Thomas  H.  Ince  engaged 


Mr.  Dixon,  and  at  this  studio  he  has  addec 
a great  number  of  the  most  successful  plays 
the  most  recent  being  that  of  “ Hail  the 
Woman.”  At  the  present  time  he  is  working 
on  a subject,  “ What  a Wife  Learned,”  frou 
an  original  story  by  Bradley  King.  Othei 
subjects  Dixon  has  edited  include  six  starring 
Dorothy  Dalton,  six  starring  Charles  Ray,  in 
eluding  “ Hay  Foot,  Straw  Foot,”  and  “ The 
Egg  Crate  Wallop.”  Another  film  edited  by 
Dixon  which  was  highly  successful  is  “ Step 
ping  Out,”  starring  Enid  Bennett.  The  Louise 
Glaum  subject,  “ Sex,”  was  also  edited  by 
Dixon. 

In  reviewing  the  numerous  films  he  has 
edited  Mr.  Dixon  considers  “ Hail  the 
Woman,”  and  the  one  he  is  now  working  on 
temporarily  titled  “ Jim,”  as  the  most  impor- 
tant and  believes  they  will  prove  the  most 
successful  film  plays  with  which  he  has  beer 
identified. 


Le  Roy  Stone  Backed  by  Decade  of  Fine  Work 


A DECADE  of  associations  with  some  of 
the  biggest  productions  that  have 
graced  the  motion  picture  screen  is  the 
record  of  Le  Roy  Stone,  a member  of  the  film 
editing  staff  attached  to  the  Thomas  H.  Ince 
studios  on  the  Coast.  Mr.  Stone  is  now  enter- 
ing his  tenth  year  in  the  motion  picture  in- 
dustry. 

In  his  earlier  career  as  a member  of  the 
Ince  production  staff,  Stone  was  associated 
with  the  initial  Thomas  II.  Ince  spectacular 
achievement,  “ Civilization.”  Following  his 
association  with  Ince,  he  worked  with  Charles 
Ray,  Enid  Bennett,  Dorothy  Dalton.  William 
S.  Hart  and  Irvin  V.  Willat.  With  each  of 
these  he  established  a reputation  as  a success- 
ful film  editor  of  the  first  magnitude.  Some 
of  the  greatest  work  done  by  these  players 
and  producers  in  the  past  have  the  name  of 
Le  Roy  Stone  intimately  associated  with  them. 

A list  of  the  productions  on  which  Stone 
has  engaged  as  film  editor  would  include  many 
of  the  successes  that  marked  the  screen  in 
former  days.  In  his  work  under  the  banner 
of  William  S.  Hart  alone  he  has  over  thirty 
productions  credited  to  him.  These  produc- 


tions included  such  well-known  “ Bill  ” Hart 
offerings  as  “ The  Cold  Deck,”  “ Wold 
Lourie,”  “Selfish  Yates,”  “Wagon  Tracks,” 
“ Narrow  Trail,”  “ Poppy  Girl’s  Husband” ; 
and  coming  down  to  more  recent  productions 
made  by  William  S.  Hart — “ The  Toll  Gate,” 
“ Sand,”  “ The  Testing  Block  ” and  “ The 
Cradle  of  Courage.” 

After  leaving  the  staff  of  William  S.  Hart, 
Mr.  Stone  became  associated  with  Irvin  V. 
Willat,  for  whom  he  completed  two  produc- 
tions before  once  more  signing  up  with 
Thomas  H.  Ince.  Under  his  newly  established 
connections  with  the  Ince  studios  on  the  West 
Coast,  Mr.  Stone  has  completed  three  produc- 
tions for  distribution  by  Associated  First 
National  Pictures.  These  productions  are 
“ Blind  Hearts,”  “ The  Cup  of  Life  ” and 
“ Skin  Deep.” 


thrilling  Racing  Scenes  in 
“The  Hottentot” 

Seven  men  were  laid  up  in  the  hospital 
before  the  racing  scenes  of  the  steeplechase 
which  is  a feature  of  “The  Hottentot”  were 


completed.  So  much  conventional  “ ract 
stuff  ” has  been  used  in  picture  productions 
that  Mr.  Ince  gave  orders  that  if  his  directors 
couldn’t  get  original  effects,  the  race  scenes 
of  the  play  were  not  to  be  used  at  all. 

Accordingly  a stiff  course  was  laid  out 
and  a number  of  expert  riders  were  gotten 
together  to  appear  in  the  race.  Del  Andrews 
who  was  directing  the  scenes  was  dissatisfied 
with  the  first  “ shots  ” made  so  he  sent  for  a 
slow  motion  picture  camera  without  telling 
the  riders  and  discovered  that  several  of  the 
men  were  pulling  their  horses  at  the  big  jumps 
The  following  day  a number  of  new  riders 
donned  the  colors;  the  hurdles  were  made 
higher  by  two  feet  and  there  were  seven  spills 
so  serious  that  an  ambulance  had  to  be  sent 
for.  But  the  director  in  cold-hearted  fashion 
chuckled  with  glee  when  he  saw  the  rushes  in 
the  projection  room,  for  the  cameras  had 
caught  some  startling  effects. 

By  digging  pits  underneath  the  jumps,  cam- 
eramen were  able  to  shoot  upwards  and  catch 
the  horses  in  such  position  that  when  shown 
on  the  screen  they  seem  to  be  leaping  directly 
into  the  audience. 


October  21,  1922 


2061 


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fjitor 

THOMAS  H.INCE 
"PRODUCTIONS 

19  n 

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wm-r 

C'CU-^R 


2062 


Motion  Picture  News 


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Ralph  li.Dixou 


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Fil  Lm  EdiEn* 

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Bradley  Kin 

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October  21,  1922 


2063 


WE  DRESS  THE  WORLD 

izf 

HIS  WIFE 

1 

COSTUMES  WIGS  PROPERTIES 

AND 

MILITARY  EQUIPMENT 

USED  IN  THE 

INCE  PRODUCTIONS 

AND  ALL  OTHER  GREAT  FEATURE  PICTURES 
PRODUCED  IN  THE  WEST 

WERE  DESIGNED,  EXECUTED  & FURNISHED 

BY 


WESTERN  COSTUME  COMPANY 

908  SO.  BROADWAY,  LOS  ANGELES,  CALIFORNIA 


14 


FLOORS  OF  SERVICE 


THE  LARGEST  MOTION  PICTURE  & THEATRICAL 
COSTUME  & PROPERTY  HOUSE  IN  THE  WORLD 


2064 


Motion  Picture  News 


POWERS  PROJECTION 


IN  THE  INCE  STUDIOS  SINCE  1909  ^ 


I 

§ 


3 


* 

=: 


l 


3 

> 


T has  been  our 
delightful  ex- 
perience to 
have  won  and 
retained  the 
good  will  of  Mr. 
Ince  and  many 
other  noted 
exhibitors  and 
producers  dur- 
ing all  the  years 
they  have  been 
in  the  Motion 
Picture  Indus- 
try. 


Studios  oj  ..  . 7 ...  r.  . ■ 

THOMAS  H.  INCE 

Cuivtr  C<ty  £.J  Cuhf  j 

1 

% ‘ '~y ' ' • • 


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POWER’S 

PROJECTORS 

ARE  USED  BY 

11  OUT  OF  12 
THEATRES  ON  BROADWAY 
LOS  ANGELES 


jj%JD 

HEART  OF  THE  WORLD’S 

AS 

FILM  INDUSTRY 

p\ 

POWER’S  PROJECTORS 

HAVE  THE  SAME  TREMENDOUS  LEAD 

. IN  ALL  THE  THEATRES 
STUDIOS,  LABORATORIES 
AND  PUfeLIC  INSTITUTIONS 

OF 

LOS  ANGELES  AND  VICINITY 

<NCHOUS  ro^R  COMyANV^j^ 


January 

13th, 

1 9 2 2. 

Nicholas  Power  Company, 

#90  Gold  Street, 

New  York,  K.Y. 

Gentlemen 

It  will  no  doubt  please 
you  to  know  that  since  the  erection 
and  completion  of  the  present  Studios 
by  Ur. Ince,  your  projecting  machines- 
Power’s  6-B-  have  been  used  ex- 
clusively. 

The  same  condition  existed 
at  the  two  previous  plants  built  and 
equipped  by  Ur. Ince.  This  means  that 
since  1909, when  Ur.  Ince  took  charge 
of  the  New  York  Motion  Picture  Corpor- 
ation Studios, until  the  present  time, 
he  has  used  machines  manufactured  by 
your  Company. 

At  the  present  time, the 
projection  booths  at  the  Ince  Studios 
contain  seven(7)  Power’s  machines  and 
every  operator  insists  that  equipment 
could  not  be  bettered  by  the  instala- 
tion  of  other  makes.  In  other  words, 
they  give  your  equipment  unqualified 
endorsement. 

Very  truly  yours. 


I / 

R.E. Houck 

Studio  Superintendent 
THOMAS  H. INCE  STUDIOS 


=: 


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1 


5 


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%°J 

.'INCE 

i.  Calif 


October  10 , 1922* 


Sunli^it  Arc  Co.  , 

New  York,  New  York, 

Gentlemen: 

It  is  difficult  to  imagine  a studio 
as  being  complete  without  Sunlight  Arcs, 

I don*t  believe  it  would  be  possible  to 
get  better  lighting  effects  on  big  sets 
than  can  be  had  with  Sunlight  Arcs  and 
certainly  no  better  ligfrt  has  ever,  been 
devised  for  sunlight  effect  through  win- 
dows and  the  like,  than  perhaps  the  sun 
itself, 

I gladly  voice  my  approval  of  them. 

Very  truly  yours. 


2066 


T ^ hh 

Motion  Picture  N e w | 


Studio  Brevities 

( Continued  from  page  2019) 

A1  Kenyon,  brother  of  Charles 
has  been  added  to  the  scenario 
staff. 

Alfred  Allen  has  arrived  at  Uni- 
versal City  from  New  York  to  play 
a character  part  in  “ White  Tiger,” 
starring  Priscilla  Dean,  under  the 
direction  of  Tod  Browning. 

A cast  of  notable  players  has  been 
assembled  to  play  in  “ Flesh,” 
original  by  Rupert  Julien,  who  was 
to  direct.  Production  has  been 
postponed  because  of  Julian’s  as- 
signment to  direct  “ Merry-Go- 
Round.” 

Alf  Goulding  is  beginning  a Baby 
Peggy  comedy  titled  “ Little  Miss 
Spunk.”  The  cast  includes  Arnold 
MacDonald,  Jack  Henderson,  Joe 
Bonner  and  Paul  Stanhope. 

Harry  Sweet  has  returned  to 
Century  and  will  shortly  be  seen  in 
a Lee  Moran  picture  titled  “ The 
Boarder.” 

Blanche  Payson  is  now  playing  an 
important  supporting  part  for  Lee 
Moran  in  a comedy  under  the  direc- 
tion of  A1  Herman. 


Around  Metro  Studios 

Sawyer-Lubin  begins  “ Your 
Friend  and  Mine  ” in  ten  days.  It 
is  now  being  cast. 

A welcome-back-to-Los  Angeles 
dinner  was  tendered  Mae  Murray  at 
Brandstatter’s  Marcell  cafe,  Thurs- 
day evening,  September  28th,  when 
Ben  F.  Rosenberg,  manager  of  the 
Los  Angeles  Metro  exchange  was 
host  to  almost  one  hundred  promi- 
nent exhibitors  of  the  Los  Angeles 
territory  and  representatives  of  Los 
Angeles  newspapers  and  the  trade 
press.  Following  the  dinner,  a very 
elaborate  affair,  Fred  Niblo  acted 
as  toastmaster  and  in  behalf  of  Mr. 


Rosenberg  welcomed  Miss  Murray 
and  her  organization  to  Los 
Angeles. 

Two  additional  members  of  the 
cast  for  the  Rex  Ingram-Metro  pro- 
duction, “ The  Passion  Vine,”  ar- 
rived in  Miami  this  week,  Leslie 
King  and  Bigelow  Cooper.  Harry 
Morey,  who  is  to  play  the  principal 
heavy  role  in  this  photoplay  from 
John  Russell’s  story,  is  the  one 
member  of  the  cast  yet  to  arrive  in 
Miami. 

Acquisition  of  Clyde  Bruckman 
and  David  Kirkland  as  members  of 
his  scenario  staff  has  been  an- 
nounced by  Hunt  Stromberg. 

Betty  Francisco  is  to  play  the  lead 
in  the  Hunt  Stromberg  production 
starring  Bull  Montana,  titled  “ Glad 
Rags.”  Hughie  Fay  will  direct. 

Harry  Beaumont  has  finished 
Viola  Dana’s  “ Miss  Emmy  Lou.” 

Irvin  Willat’s  company  filming 
“ All  the  Brothers  Were  Valiant,” 
with  Lon  Chaney,  Billy  Dove, 
Malcolm  McGregor  and  Robert 
McKim,  is  back  at  the  studio  after 
a.  month  on  a whaling  vessel  out  of 
San  Francisco. 


With  Roach  Comedians 

Harold  Lloyd’s  comedy,  titled 
“ Safety  Last,”  will  probably  be 
finished  this  week. 

“ A Tough  Winter,”  an  Eskimo 
comedy  featuring  Snub  Pollard  and 
directed  by  Charles  Parrott,  has 
been  shipped  east. 


With  Paramount  Units 

James  Cruze  and  the  “ Covered 
Wagon  ” company  left  Friday  for 
Baker,  Nev.,  to  film  exteriors.  They 
will  be  gone  a month  or  six  weeks. 
Skeletons  of  dinosaurs  and  other 


prehistoric  monsters  are  being  built 
for  the  prologue  to  Cecil  B.  De 
Mille’s  next  subject,  as  yet  untitled. 

Wallace  Reid  this  week  began 
“Nobody’s  Money”  under  the  di- 
rection of  Wallace  Worsley. 

George  B.  Fitzmaurice  on  Satur- 
day filmed  the  first  scenes  for  Pola 
Negri’s  subject,  consisting  of  in- 
terior scenes  of  the  Savoy  hotel, 
London.  Claude  King  has  arrived 
to  play  the  role  of  Doctor  Isaacson 
in  this  production,  “ Bella  Donna.” 

The  experience  of  a famous 
actress  on  her  return  to  her  old 
home  town  forms  the  basis  of  the 
plot  for  an  original  story  by  Clara 
Beranger,  titled  “ Paths  of  Glory,” 
now  being  produced  by  William 
DeMille. 

The  consul  general  for  the  Argen- 
tine Republic  is  at  the  Paramount 
West  Coast  studios  to  aid  the 
technical  staff  in  reproducing  the 
interior  of  the  Argentine  House  of 
Congress  for  Sam  Wood’s  produc- 
tion, “ My  American  Wife.” 

In  production  are : “ Sacrifice,” 
starring  Mary  Miles  Minter,  direc- 
tion of  Charles  Maigne ; “ Making 
a Man,”  starring  Jack  Holt; 
“ Singed  Wings,”  all  star  cast,  di- 
rection of  Penrhyn  Stanlaws. 


R-G  Production"  Notes 

Carter  DeHaven  is  back  from 
his  tour  of  exchanges,  and  has  be- 
gun making  the  last  half  of  his 
comedy  series  under  the  direction 
of  Henry  Lehrman. 

“ The  Canyon  of  Fools,”  by 
Richard  Matthews  Hallet,  is  to  be 
Harry  Carey’s  next  subject.  The 
cast  will  include  Lillian  Rich,  Fred 
Stanton,  Joseph  Harris,  Carmen 


Arselle,  Murdock  McQuarrie,  Jac 
Curtis,  Charles  LeMoyne  and  Les^ 
ter  Pegg.  Direction  is  to  be  by  Vs  I 
Paul. 

Mai  St.  Clair  has  completed  th 
first  H.  C.  Witwer  western,  “ Fight  j 
ing  Blood,”  featuring  Georg 
O’Hara  and  Clara  Horton. 


Christie  Comedy  Bits 

Jimmie  Clemens,  director,  is  badl 
at  the  Christie  studios  assistinj 
Scott  Sidney  in  the  staging  o 
“Hazel  from  Hollywood,"  featur 
ing  Dorothy  Devore. 

In  A1  Christie’s  cast  for  “Choos 
Your  Weapons,”  featuring  Bobb; 
Vernon,  are  Charlotte  Stevens 
Earl  Rodney,  Victor  Rodman 
Lincoln  Plumer  and  Maude  Truax 

Neal  Burns  will  make  his  nex 
appearance  in  “ Ocean  Swells,”  ; 
comedy  of  houseboating  which  i 
now  being  produced. 


Around  the  Fox  Lot 

Rowland  V.  Lee  has  finished  di 
recting  “ A Circus  Story,”  starrinj 
Shirley  Mason.  Cutting  and  titling 
are  proceeding  under  his  direction 

Last  week  the  filming  of  the  ex 
terior  scenes  of  “ Custard  Court  ’ 
in  the  special  production  ol 
“ Penzie,”  featuring  Mary  Carr 
were  started  upon  by  Directoi 
Brenon.  In  order  to  have  the  cor 
rect  atmosphere  for  the  cluster  o! 
dwellings  which  gave  the  Florenc< 
Bingham  Livingston  book  its  title  oi 
“ The  Custard  Cup  ” a reproductior 
of  the  place  was  built  over  on  Lonj 
Island,  complete  in  every  detail. 


Lobby  display  on  “Foolish  Wives”  designed  by  William  Cutts,  manager  of  the  Columbia  theatre,  Seattle,  Wash. 


October  21,  1922 


2067 


COMEDIES—  EDUCA  TIONALS  — SCENICS 


Short  Subjects  and  Serials 

ITEMS  CONCERNING  NEW  PRODUCTIONS 


Becker  Seeks  Release  for 
^ Trimble  Subjects 

THREE  two-reel  “ spe- 
cials,” featuring  little 
Arthur  Trimble,  five  year 
old  headliner-to-be,  are  ready 
for  trade  pre-views,  through 
producing  director  Frederick 
G.  Becker,  who  frankly  an- 
nounces that  a distribution 
contract  in  keeping  with  the 
quality  of  the  productions,  is 
desired.  According  to  Mr. 
Becker  his  concern  has  al- 
ready received  several  flatter- 
ing offers,  but  no  agreement 
will  be  made  until  every 
channel  of  distribution  has 
been  surveyed. 

Bessie  Love  is  the  principal 
support  of  the  junior  star  in 
the  first  three  productions  and 
will  be  retained  for  the  re- 
mainder of  the  series  of 
twelve  pictures  scheduled. 
The  series  will  be  known  as 
“ The  Strange  Adventures  of 
Prince  Courageous,”  and  each 
will  be  a complete  tale  of  an 
adventurous  child  in  the  mid- 
dle ages. 


Rain  Interrupts  Work 
of  Taking  Exteriors' 

The  recent  rainy  spell  in  San 
Francisco  halted  the  outdoor  work 
planned  for  the  opening  episodes 
of  the  ninth  of  a series  of  twelve 
Plum  Center  Comedies,  starring 
Dan  Mason,  for  F.  B.  O. 

In  this  new  film  “ Pop  Tuttle,” 
character  interpreted  by  Dan  Mason, 
and  his  old  horse  “ Wildfire,”  will 
be  put  through  a great  deal  of  hi- 
larious action  to  work  out  the  story 
written  by  A.  H.  Giebler,  scenarist 
of  the  company. 

Wilna  Hervey  will  play  the  lead- 
ing feminine  role,  and  Edward 
O’Brien,  Charles  Gerson,  Eddie 
Harris  and  other  well  known  play- 
ers will  be  seen  in  important  sup- 
porting parts. 


Two  Burr  Subjects 
O.  K’d  by  League 

“The  Enchanted  City,”  love  fan- 
tasy by  Warren  A.  Newcombe,  and 
“ Fresh  Fish,”  an  Earl  Hurd  Com- 
edy presented  by  C.  C.  Burr,  are  the 
latest  releases  to  be  listed  in  the 
Bulletin  of  the  Motion  Picture 
League  as  “ Family  Films,”  recom- 
mended for  both  adults  and  young 
people. 

“ The  Enchanted  City  ” is  a ro- 
mance told  in  a series  of  beautiful 
paintings  transferred  to  the  screen. 
“ Fresh  Fish,”  like  the  other  pic- 
tures in  the  Earl  Hurd  Comedy 
series,  is  a combination  of  photo- 
graphs of  living  actors  and  ani- 
mated cartoons. 


Educational  Offers  New  Series 

Single  Reel  Rough  and  Tumbles 


to  Be  Known  as 

E.  W.  Hammons,  president  of  Ed- 
cational  Film  Exchanges,  Inc.,  has 
just  announced  the  forthcoming 
issue  by  Educational  of  a series  of 
single-reel  rough  and  tumble  com- 
edies, to  be  known  as  Cameo  Com- 
edies. 

The  first  of  this  series,  titled, 
“ Crash,”  will  be  released  early  in 
November.  Releases  will  follow, 
two  each  month,  there  being  twenty- 
four  subjects  in  the  series. 

“ This  series  of  one-reel  comedies 
is  being  started  in  response  to  a 


‘Cameo  Comedies” 

very  definite  demand  from  exhibi- 
tors,” declared  Mr.  Hammons  in 
making  the  announcement.  “ It  is 
not  our  desire  merely  to  add  an- 
other single-reeler  to  the  market, 
but  after  long  study,  we  are  con- 
vinced that  exhibitors  really  need 
a single  reel  rough  and  tumble  sub- 
ject. Cameo  Comedies  are  in- 
tended to  meet  this  demand.” 

In  “ Crash  ” and  also  in  the  sec- 
ond picture  of  the  series,  to  be 
called  “ Pitter  Patter,”  the  cast  is 
headed  by  Jimmie  Adams,  supported 
by  Virginia  Vance. 


Expert  Horsemen  in  Sport  Reel 

“Trail  and  Stirrup”  and  “Northwest 
Mounted”  Ready  for  Release 


GOLDWYN  PICTURES  COR- 
PORATION is  out  with  two 
one  reelers,  “Trail  and  Stirrup”  and 
“ Northwest  Mounted,”  edited  by 
Grantland  Rice,  produced  by  Jack 
Eaten  for  Artclass  Pictures. 

The  first  is  a picturized  account 
of  a horseback  trip  through  the 
Rocky  Mountains.  The  four  men 
who  took  the  trip,  and  their  pack 
animals  are  shown  ascending  and 
descending  Badger  Pass  in  the  Ca- 
nadian Rockies  at  a height  of  8,500 
feet,  fishing  for  trout  for  their  food 
and  encamped  along  a mountain 


stream.  While  “Northwest 
Mounted  ” is  devoted  to  the  train- 
ing of  the  Royal  Northwest 
Mounted  Police  of  Canada  at  the 
training  headquarters  at  Regina, 
Saskatchewan. 

With  the  arduous  training  which 
the  Northwest  Mounted  receive  be- 
fore being  accepted  as  a member  of 
that  famous  police  force,  it  is  no 
wonder  that  as  a body,  and  as  in- 
dividuals, it  has  such  a record  for 
efficiency,  of  always  “ getting  its 
man  ” no  matter  how  long  the  trail 
nor  what  hardships  are  endured. 


“Speed”  Heads  Pathe  Program 

New  Serial  Leads  Release 
of  Eleven  Short  Subjects 


PATHE’S  release  program  of 
eleven  subjects  for  October  22 
leads  off  with  the  first  episode  of 
the  new  Charles  Hutchinson  serial, 
“ Speed,”  the  initial  chapter  being 
“ The  Getaway.”  This  establishes 
the  athletic  abilities  of  the  young 
hero,  falsely  accused  of  embezzle- 
ment and  murder,  and  indicates  his 
interest  in  the  girl  whose  future  he 
is  bound  to  protect. 

In  the  same  program  is  the  re- 
lease of  “ The  Conflict,”  final  epi- 
sode of  the  serial  starring  Ruth 
Roland,  '“The  Timber  Queen.” 
After  clearing  up  the  mystery  about 
Ruth’s  father,  which  was  estab- 
lished in  the  beginning,  there  is  a 
sensational  airplane  chase  and  mid- 
air rescue  of  the  heroine  by  her 
lover. 

The  Hal  Roach  one-reel  release, 
entitled  “ Shiver  and  Shake,”  is  also 
a part  of  the  program.  This  com- 
edy presents  Paul  Parrott  and 


Jobyna  Ralston  in  a newly-wed 
paroxysm  of  house  hunting. 

“ The  Romantic  Mouse  ” repre- 
sents the  Aesop’s  Film  Fable  in  this 
program,  which  illustrates  the 
adage,  “ Marry,  in  Haste  and  Re- 
pent at  Leisure.” 

“ The  Rajah,”  with  Harold  Lloyd, 
is  reissued,  which  will  be  remem- 
bered for  the  “crap-shooting”  epi- 
sode which  he  introduced  in  the 
Rajah’s  harem. 

The  two-reel  comedy  feature  of 
the  program  presents  Johnny  Jones, 
with  little  Gertrude  Messinger  and 
a cast  of  clever  children  in  “ Broad- 
casting.” With  a radio  equipped 
bicycle  and  a surprising  knowledge 
of  radio,  the  children  prevent  crimi- 
nals from  completing  successfully  a 
bank  robbery  and  attempted  murder. 

The  October  22  program  also  in- 
cludes Pathe  Review  No.  178, 
Screen  Snapshots  No.  11,  Topics  of 
the  Day  No.  43  and  Pathe  News 
Nos.  86  and  87. 


Hodkinson  Issues  Short 
Subjects 

THE  HODKINSON 
CORPORATION  took  a 
careful  survey  of  the 
short  subject  market,  and 
then  selected  a group  that  in 
their  estimation  would  prove 
popular  with  the  motion  pic- 
ture 1 ublic.  The  first  four  of 
the  series  of  Triart  Produc- 
tions, based  upon  master 
pieces  by  famous  artists,  have 
been  meeting,  it  is  said,  with 
enthusiastic  appreciation. 

“The  Four  Seasons”  and 
the  Triart  Productions,  con- 
stitute the  artistic  of  the 
Hodkinson  program,  while  the 
comedy  relief  comes  with  the 
short  reel  laugh-maker  “Fun 
from  the  Press  ” and  the 
Bray  Comedy  Cartoons  and 
Technical  Romances. 


This  is 

V er\  $ir\, 

"a  Heatken  Chinee 
wko  w a$  fair  to  hi) 
fellow  man. 
Portrayed  by 

LON  CHANEY 

BP’  £chulber$  presents 

A TOM  FORMAN 

Production 


“mimm 

From  Wilbur  Daniel  Steeles 
Famous  pr^e  story 
" CHINGr,  CHINOr,  CHINAMAN" 
A (great  American 
Photoplay  by  a great 
American  Author. 

Distributed  by- 

AL-LICHTMAN 

COR.PO  R.AT1  O N 


576  FIFTN  AVENUE  ^JnEW  YORK  CITY 

ItSp  "Preferred  Picture 


206S 


Motion  Picture  New : 


^ ^ - - 

Reviews  of  Latest  Short  Subject  Release 


44  On  Patrol  ” 

(First  National — Two  Reels) 

BILLY  BEVAN  as  a janitor  in  an  office  build- 
ing and  later  as  a policeman,  chases  a rob- 
ber through  this  film  and  encounters  a series 
of  horrifying  adventures  during  the  precedure. 
He  is  handcuffed,  knocked  unconscious,  dressed 
as  a convict  by  a fugitive  who  steals  his  uni- 
form, himself  pursued  by  police  and  at  length 
finds  himself  in  the  lair  of  the  robber.  The 
film  is  of  the  “ fast  and  furious  ” variety,  and 
there  is  action  in.every  foot  of  its  length,  several 
sequences  developing  real  laughs.  As  with  a 
good  many  comedies  of  the  type,  however,  there 
is  too  much  “ chasing  ” — that  aged  effort  at 
mirth-provoking  which  has  been  harped  upon 
ever  since  the  old  days  when  the  French  com- 
edies made  us  go  into  hysterics. — STUART 
GIBSON. 


44  Hop,  Skip  and  Jump  ” 

(Fox — One-Half  Reel) 

TO  most  persons  who  look  at  movies  intel- 
ligently, cartoon  comedies  always  carry  an 
interest  entirely  apart  from  their  entertainment 
value,  for  the  wonder  of  this  near-creation  is 
still  upon  them.  “Hop,  Skip  and  Jump”  con- 
cerns the  adventures  of  Mutt  and  Jeff  with  a 
pair  of  kangaroos  and  several  young  kangaroos. 
There  is  a ride  for  both  of  Fisher’s  characters 
in  the  portable  nurseries  affected  by  kangaroos, 
and  some  funny  episodes  of  the  sort  that  are 
possible  only  in  cartoon  pictures.  It  is  a pity 
a subtitle  couldn’t  have  been  worked  in  on  the 
famous  old  wheeze  about  the  Irishman  who, 
when  told  at  the  zoo  that  the  kangaroos  were 
“ natives  of  Australia,”  exclaimed  in  great  hor- 
ror: “Holy  Hiven ! My  sister  married  wan  of 
them.”— STUART  GIBSON. 


44  The  Romantic  Mouse  ” 

(Pathe — One  Reel) 

HERE  we  have  Thomas  Cat,  a roller  skating 
champion;  skates  on  all  fours  in  addition 
to  his  tail.  He  “ rolls  ” into  a courtship  between 
Milton  Mouse  and  Mary  Mouse,  thereby  mak- 
ing life  difficult  for  the  lovers  and  occasioning 
attempted  suicide  upon  the  part  of  the  disap- 
pointed male,  introducing  some  clever  cartoon 
novelties. 

Having  accomplished  many  villainous  pur- 
poses in  keeping  the  mice  apart,  Thomas  Cat 
makes  a temporary  disappearance  while  the 
troubles  of  the  mouse  family  are  being  fixed  up. 
Finally  the  cat  faces  retribution,  and  a watery 
grave,  while  the  fable  fades  into  the  old  adage : 
“ Marry  in  Haste  and  Repent  at  Leisure.” — 
LILLIAN  GALE. 


The  Graphic  Screen  Magazine 

(Educational — One  Reel) 

AN  interesting  departure  from  ordinary 
excerpts,  compiled  into  a film  magazine, 
is  this  sort  of  animated  rotogravure.  Three 
have  been  shown.  Each  offers  four  integral 
subjects,  incorporating  interesting  topics,  clos- 
ing, in  each  instance,  with  “ As  Ollendorf  Sees 
It,”  a combination  of  cartoon  and  living  illus- 
trations, one  dissolving  into  the  other.  These 
are  of  general  interest,  something  for  everyone. 


44  Man  vs.  Beast  ” 

(Educational — -Two  Reels) 

THRILL,  adventure  and  exciting  incident 
vividly  illustrate  how  Louis  Shuman, 
hunter  of  “ big  game,”  led  his  expedition  into 
the  wilds  of  Africa  and  there  encountered 
some  of  the  most  ferocious  specimens  the  jungle 
affords.  What  the  leader  and  his  helpers  ac- 
complished in  securing  specimens  and  a picture 
that  offers  as  a good  substitute  for  a similar 
trip,  must  be  seen  to  be  appreciated. 

There  is  a marked  continuity  in  presenting 
the  series  of  adventures  and  captures,  beginning 
with  the  expedition  in  full  force,  leaving  the 
Hotel  Maru,  in  East  Africa.  The  first  animal 
brought  down  by  the  great  hunter  in  one  shot, 
at  a range  of  100  yards  was  a giant  gnu.  The 
skin  of  the  striped  creature,  hung  up  to  dry, 
attracted  the  attention  of  a hundred  pound 
hyena.  His  curiosity  was  costly  to  him  and  a 
noose  saved  the  beast  the  trouble  of  attacking 
one  of  the  crew. 

One  of  the  interesting  species  that  posed,  un- 
der protest,  was  a pelican,  with  a beak  nine 
feet  in  length,  while  a trio  of  hippos  seemed 
harmless,  with  only  their  eyes,  ears  and  nostrils 
showing  out  of  the  water  swamp  until,  in  excite- 
ment, they  rose  up  and  were  caught  by  the 
camera  in  a dangerously  close  view.  These 
have  nothing  on  the  rhinoceros,  whose  customs 
are  as  startling  as  those  of  the  native  tribes. 

This  offering  is  in  a class  by  itself.  It  is 
well  photographed,  entertaining,  informative 
and  one  that  is  bound  to  interest  99  per  cent 
of  any  audience. — LILLIAN  GALE. 


44  Shiver  and  Shake  ” 

(Pathe— One  Reel) 

THERE  is  plenty  of  action  in  this  reel,  and 
an  amount  of  slap-stick  and  a number  of 
laughable  situations.  It  begins  with  the  diffi- 
culties of  a young  couple  who  wish  to  embark 
upon  life’s  marital  sea.  Finally,  after  securing 
father’s  consent  to  the  match,  the  two  find 
themselves  in  need  of  a house  that  will  meet 
with  their  fastidious  tastes  and  at  the  same  time 
rent  for  an  amount  within  their  slender 
allowance.  The  only  house  available  is  one  said 
to  be  “ haunted.”  They  scoff  at  the  idea,  take 
the  house  and  then  their  troubles  begin.  A party 
of  friends  decide  to  make  them  a visit ; “spooks” 
present  themselves  in  various  forms,  making  all 
laughably  uncomfortable  and  keeping  the 
comedy  at  the  boiling  point.' — LILLIAN  GALE. 


44  Kid  Love  ” 

(Century — Two  Reels) 

THE  Century  Kids  are  always  quaint  and 
funny.  This  time  the  little  girls  and  boys 
who  make  up  the  company  carry  out  a love 
affair  with  all  the  usual  twists  and  turns,  ably 
assisted  by  a dog.  The  “ eternal  triangle  ” en- 
ters into  the  matter,  and  likewise  the  Cinderella 
theme,'  since  one  youthful  wooer  is  a rich  lad 
and  the  other  is  possessed  only  of  the  dog  and 
a peculiarly  infectious  smile.  Naturally  the 
small  heroine  turns  her  orbs  last  upon  the  dog- 
owning youth.  As  is  usual  in  these  comedies, 
some  rather  poor  horseplay  by  adults  is  intro- 
duced, but  it  fails  to  spoil  the  picture,  as  is 
often  the  case.— STUART  GIBSON. 


44  The  Frozen  North  ” 

(Buster  Keaton-First  National — Two 
Reels) 

IT’S  about  time  that  the  “ snow  stuff  ” is  bui 
lesqued.  The  authors  of  the  conventions 
plots  of  the  great  white  spaces  have  been  gettin 
away  with  murder  for  several  seasons,  and 
has  taken  Buster  Keaton  to  poke  fun  at  thei 
in  his  droll  way.  Buster  gets  away  with  it  i 
a manner  which  speaks  highly  for  his  origi 
nality.  The  offering  contains  several  highl 
amusing  episodes. 

Even  old  hardy  Nanook  would  laugh  to  se 
the  sorrowful  comedian  approaching  a spe 
where  an  Eskimo  has  made  an  opening  in  th 
ice  to  catch  the  walrus  or  the  seal.  Buste 
comes  up  behind  him  and  drills  another  hok 
Then  their  lines  tangle  and  Keaton  finally  pull 
the  hardy  Northerner  under.  The  manner  i 
which  this  is  executed  is  good  for  a large 
ribald  laugh — even  from  an  undertaker.  Wha 
of  that  other  novel  touch — when  Buster’s  sle< 
is  guided  by  dogs  of  every  variety — from  th 
squat  pup  to  the  rangy  hound. 

The  comedy  carries  a lot  of  comic  scenes 
Trust  Keaton  to  put  mirth  in  anything.  Bool 
“ The  Frozen  North.”  It  is  a comedy  whicl 
will  set  your  house  rocking  with  laughter.— 
LAURENCE  REID. 

44  The  Show  ” 

(Vitagraph — Two  Reels) 

LARRY  SEMON  in  another  dual  role — tha 
of  property  man  at  a theatre  and  that  of  a 
inebriated  member  of  the  audience — does  a serie 
of  funny  stunts  and  then,  in  a delirious  dreatr 
does  another  series  of  positively  horrifyin 
things  on  top  of  a train,  beside  a train,  unde 
a train  and,  as  it  were,  among  a train,  which  i 
in  apparently  fast  motion  the  whole  time.  Child 
ren  ought  to  howl  at  “The  Show”  and  th 
grownups  will  get  some  laughs  and  some  res 
thrills.  There  is  a sort  of  plot,  in  the  workin; 
out  of  which  Larry  saves  the  “jools”  of  th 
beautiful  leading  lady,  foils  the  villain  and  inci 
dentally  gets  a lot  of  hard  bumps  during  th 
course  of  his  efforts. — STUART  GIBSON. 


44  Broadcasting  ” 

(Pathe — Two  Reels) 

THERE  is  a certain  spontaneity  belonging  t 
children  which  reflects  a decided  atmos 
phere  of  cheer  and  humor  on  the  screer 
Especially  is  this  so  in  the  comedy  depicting  th 
experiences  of  Johnny  Jones  and  Gertrude  Mes 
singer  with  radio.  There  is  considerable  plo 
to  the  offering,  also,  enough  to  appeal  to  adul 
and  delight  the  youngster.  These  children  ar 
splendid  little  artists  and  get  just  as  much  ou 
of  their  juvenile  roles  as  grownups  coul< 
possibly  do.  They  are  surrounded  with  a num 
ber  of  other  clever  children,  necessitated  by  th 
story  which  tells  of  a race  for  a Sunday  Schoo 
prize,  consisting  of  a radio  broadcasting  outfit 
Incidentally,  a bank  robbery  occurs  in  the  mids 
and  with  the  assistance  of  the  radio,  warning  i 
broadcast  and  help  brought  in  time  to  preven 
the  grown  up  villain  from  escaping  with  th< 
“ loot.”  This  subject  is  well  photographed 
splendidly  directed  and  acted  with  the  usua 
ability  shown  by  Johnny  Jones  and  his  youthfu 
leading  lady. — LILLIAN  GALE. 


October  21,  1922 


2069 


BOOKINGS CASTS RELEASES 

Live  News  From  Producers 


At  if'+nA  fyy  EDMOND  F.  SUPPLE 

‘ ‘The  Old  Homestead”  Is  Praised 

Tradepaper  Critics  Agree  that  This 
Production  Should  Make  New  Records 


“Prisoner  of  Zenda”  in 
Big  Opening 

THE  Metro-Rex  Ingram 
production  of  “ The 
Prisoner  of  Zenda  ” had 
a brilliant  opening  at  Loew’s 
State  theatre  in  Los  Angeles 
despite  the  fact  that  Sunday, 
September  17th  was  the  hot- 
test day  Southern  California 
experienced  in  eight  years 
according  to  Metro. 

The  showing  of  “ The 
Prisoner  of  Zenda  ” at  Loew’s 
State  inaugurated  the  new 
policy  of  the  theatre  to  pres- 
ent only  the  very  best  in 
photoplay  attractions.  Vaude- 
ville has  been  eliminated. 

Starting  early  in  the  after- 
noon and  continuing  until 
ten  o’clock  in  the  evening  the 
house  was  entirely  sold  out 
and  hundreds  of  people  stood 


the  yovirvg  minister 
who  ■followed  the 
Golderv  Rule. 


Portrayed  by 
Harrison  Ford 

B P SchulbcT<jS  presents 

A TOM  FORMAN 

Productiorx 

From  Wilbur  Daniel  5teeles 
Famous  prisre  story 

"CHINOr.CHING,  CHINAMAN" 
A great  American. 
Photoplay  by  a great 
American  Author 

Distributed  by 

AL-LICHTMAN 

C OR.POR.AT  I O N 

376  FIFTH  AVENUE  YORK  CITY 

9ts  ft Preferred  Picture 


IF  the  opinion  of  the  competent 
reviews  of  motion  pictures  are 
to  be  accepted  as  a fair  criterion, 
Paramount’s  “ The  Old  Home- 
stead ” is  destined  to  bear  out  the 
company’s  prediction  that  it  will 
prove  one  of  the  greatest  box-office 
pictures  of  all  time.  The  James 
Cruze  production  of  Denman 
Thompson’s  perennial  stage  favor- 
ite, with  its  all-star  cast  headed  by 
Theodore  Roberts,  George  Fawcett, 
T.  Roy  Barnes,  Harrison  Ford  and 
Fritzi  Ridgway.  opened  at  the  Capi- 
lol  theatre  in  Mew  York  last  Sun- 
day and  was  received  enthusias- 
tically by  big  audiences,  duplicating 
the  success  scored  the  previous 
week  at  pre-release  showings  in 
Boston,  Providence,  Toledo,  Cleve- 
land and  other  cities. 

All  of  the  trade  papers  that  have 
thus  tar  reviewed  the  picture  have 
sensed  its  possibilities  from  the 
exhibitor’s  viewpoint  and  are  agreed 
upon  its  superlative  qualities.  The 
Exhibitors’  Herald,  with  the  follow- 
ing paragraph  : “ Unqualifiedly  suc- 
cessful picturization  of  an  un- 
qualifiedly successful  stage  classic. 
A milestone  in  the  milestone-dotted 
history  of  Paramount.  A great  pic- 
ture, a great  entertainment,  a great 
box-office  attraction.  An  exhibitor’s 
picture,  a patron’s  picture  and  a 
motion  picture  for  the  trade  to  point 
to  as  an  example  of  what  can  be 
done  with  brains  and  a camera.  In 
all  probability  Famous  Players- 
La  sky’s  ‘ Miracle  Man  ’ of  1922-23.” 
Motion  Picture  News  said : 
“ When  the  list  of  the  best  pictures 
of  1922  is  compiled,  this  magnificent 
production  must  needs  be  placed 


AFTER  months  of  preparation 
and  a most  thorough  search 
for  a perfect  cast,  production  has 
been  started  at  the  R.-C.  studios  on 
the  first  of  the  “ Fighting  Blood  ” 
pictures,  adapted  from  the  stories 
of  the  same  name  by  H.  C.  Wit- 
wer,  which  will  be  distributed 
through  the  Film  Booking  Offices 
of  America. 

To  play  the  role  of  Gale  Galen, 
the  young  soda  jerker,  who  enters 
the  prize  ring  in  order  to  buy  him- 
self an  education  and  who  finally 
rises  to  the  middleweight  champion- 
ship of  the  world,  George  O’Hara 
has  been  selected.  Mr.  P.  A.  Pow- 
ers personally  conducted  the  search 
for  a suitable  player  for  this  difficult 
role  and  the  choice  of  O’Hara  re- 
flects a unanimous  opinion  that  F. 
B.  O.  has  discovered  a new  star 
with  one  of  the  most  pleasing  per- 


way  up  near  the  top.  If  this  attrac- 
tion is  not  one  of  the  most  talked 
of  features  of  the  year,  if  it  does 
not  break  box-office  records  every- 
where, if  it  does  not  start  a great 
revival  of  interest  in  the  silent  art- 
then  the  American  public  is  a hard 
one,  indeed,  to  please.  Here  is  film 
entertainment,  plus  the  greatest 
heart  interest  story  of  the  stage,  put 
into  one  of  the  finest  screen  plays 
in  the  history  of  this  industry.  . . . 
It  has  the  most  realistic  storm 
scenes  ever  screened.” 

Epes  Winthrop  Sargent,  writing 
in  Moving  Picture  JVorld,  said: 
“ James  Cruze,  through  his  produc- 
tion of  the  screen  version  of  ‘ The 
Old  Homestead,’  has  lifted  himself 
clbse  to  the  pinnacle  of  his  profes- 
sion.” Speaking  of  the  storm  scene, 
he  said : “ Nothing  hetter  has  yet 
been  offered  in  this  line,  and  the 
effect  has  been  so  cunningly  worked 
into  the  story  that  it  seems  to  be- 
long,” and  concludes : “ ‘ The  Old 
Homestead  ’ is  one  of  the  outstand- 
ing features  of  a season  already 
rich  in  notable  productions.” 

Film  Daily  lays  much  stress  upon 
the  storm  scene  and  summarizes  as 
follows : “ The  entire  effect  of  this 
storm,  its  whirling  clouds  and  the 
dramatic  action  throughout,  make 
this  one  of  the  biggest  sequences 
ever  filmed.” 

Writing  in  the  Sunday  Telegraph, 
Suzanne  Sexton  said : “ * The  Old 
Homestead’  promises  to  be  one  of 
the  most  successful  audience-get- 
ters of  the  year.  Technically  and 
from  the  standpoint  of  cast  it  has 
nearly  attained  perfection.” 


scnalities  of  the  screen.  Screen 
tests  of  more  than  sixty  applicants 
were  made  before  it  was  decided 
that  O’Hara  had  unusual  acting  and 
boxing  ability. 

Judy  Horton,  the  young  lady  who 
sets  Gale’s  heart  thumping  at  the 
sight  of  her,  will  be  played  by  Clara 
Horton,  an  experienced  leading 
lady.  Arthur  Rankin  will  be  Rags 
Dempster,  the  rival  lover,  and 
Spencer,  Gale’s  pal,  who  is  a regu- 
lar fellow  despite  his  millions,  will 
be  played  by  M.  C.  Ryan.  K.  O. 
Kelly,  who  is  accidentally  the  cause 
of  Gale’s  entering  the  ranks  of 
prize  fighters,  will  be  enacted  by  Kit 
Guard.  Mabel  Van  Buren  plays 
Judy’s  mother,  and  William  Court- 
wright  is  Ajariah  Stubbs. 


DeMille  Cast  Named 
for  New  Picture 

A page  from  screendom’s 
Who’s  Who — that’s  the 
way  the  recently  an- 
nounced cast  of  Cecil  B.  De- 
Mille’s  current  Paramount 
production  reads. 

Here  is  the  quintet  of  prin- 
cipals whose  selection  for  the 
chief  roles  has  just  been  made 
public  by  Mr.  DeMille:  Mil- 
ton  Sills,  Elliott  Dexter, 
Theodore  Kosloff,  Anna  Q. 
Nilsson  and  Pauline  Garon. 
The  supporting  cast  will  in- 
clude such  well-known  play- 
ers as  Clarence  Geldart, 
Lucien  Littlefield,  Robert 
Brower  and  Kalla  Pasha. 

Jeanie  Macpherson  is  both 
author  and  scenarist  of  this 
successor  to  “ Manslaughter,” 
which  Miss  Macpherson  also 
adapted  to  the  screen.  No 
title  has  been  selected  to  date 
but  this  detail  will  be  settled 
before  the  half-way  mark  in 
production  work  has  been 
reached. 


“Lorna  Doone”  Follows 
Theme  of  Novel 

Maurice  Tourneur,  the  Motion 
Picture  Director  who  won  fame  by 
his  picturizations  of  “ The  Blue- 
bird ” and  “Treasure  Island,”  has 
added  a new  feather  to  his  cap,  this 
time  by  completing  a historical  film 
with  absolute  fidelity  to  the  theme 
of  the  novel  from  which  it  was 
taken,  according  to  First  National. 

“ Lorna  Doone,”  according  to  ex- 
perts who  have  been  given  a chance 
to  see  the  picture  at  the  Thomas 
H.  Ince  Studios,  is  destined  to  sat- 
isfy those  picture  patrons  who  have 
complained  that  famous  classics  re- 
cently appearing  on  the  screen  have 
deviated  from  the  original  version 
of  the  author  so  far  as  to  be  barely 
recognizable. 

Tourneur,  with  Lorna  Doone,  has 
clung  to  the  text,  with  the  result, 
according  to  those  who  have  seen 
the  film,  that  sticklers  for  accuracy 
in  historical  productions  are  chal- 
lenged to  discover  any  important 
deviation  from  the  story  of  R.  D. 
Blackmore,  read  by  countless  thou- 
sands since  it  was  written. 

The  play  is  soon  to  be  released 
through  First  National. 


Triumph  Claimed  For 
John  Gilbert 

“ Calvert’s  Valley,”  John  Gil" 
bert’s  October  8th  release,  scores 
another  triumph  for  the  talented 
young  star,  according  to  the  Fox 
offices.  Since  his  work  in  “ Monte 
Cristo,”  which  is  said  to  be  break- 
ing records  at  the  44th  Street  the- 
atre, New  York,  Gilbert  is  being 
looked  upon  as  one  of  the  leading 
stars  of  the  day. 

He  plays  the  role  of  Page  Emlyn, 
a young  real  estate  operator. 


“Fighting  Blood”  Series  Started 

H.G.Witwer  Popular  Stories  Being  Made 
Into  Two-Reelers  for  F.B.O.  Distribution 


Motion  Picture  News 


Review  Board  Praises 
“The  Bond  Boy” 

“ The  best  of  the  Barthelmess 
pictures  so  far,”  reads  a special  re- 
port by  the  National  Board  of  Re- 
view of  Motion  Pictures  on  Richard 
Barthelmess  in  “ The  Bond  Boy,” 
a First  National  Attraction.  Con- 
tinuing, the  report  says : 

" Similar  in  character  to  ‘ Tol’able 
David,’  but  with  a story  that  in- 
volves more  dramatic  elements. 
Excellent  characterizations  by  Bar- 
thelmess and  Mary  Alden,  and  the 
director  has  genuine  cinemato- 
graphic skill.” 

The  report  lists  the  entertainment 
value  of  “ The  Bond  Boy  ” as 
“ Very  Good” ; the  artistic  value  as 
“ Strong  ” ; the  acting  is  “ Excel- 
lent ” ; photography  “ Excellent  ” ; 
technical  handling  “ Excellent  ” and 
moral  effect  as  “ Good.” 


\ 

TAish  V 

Sympathy, 
the*  girl  wf\o  le&med 
thf\t  there/  rvothirxg 
in  & r\&me. 

Portrayed  by 
MARGUERITE  DeUMOTTE 

B P Jchulber^  presents 

A TOM  FORMAN 

Production. 

From  Wilbur  Daniel  Steeles 
Famous  pri^re  story 
“CHINGr.CHING,  CHINAMAN" 
Ready  for 
Exhibition.  i rv- 
Octob  e r. 

Distributed  by 

AL-LICHTAAAN 

COR.PO  R.AT*I  O N 


576  Firm  Avurvcf 


jnew  yorjc  cmr 


Jt'sff  Preferred  Pic  iure 


MetroP  roduct  W armly  Received 

First  Group  of  Season  Brings  Bookings 
F rom  Leading  Houses  All  Over  Country 


Feature  of  Playgoers 
Draws  Interest 

Playogers  Pictures  officials  de- 
clare that  very  great  interest  has 
been  aroused  by  announcement  of 
the  release  October  22nd  ,of  their 
rive-reel  feature  “ The  Bootlegger’s 
Daughter.”  Charming  Enid  Bennett 
is  starred.  Fred  Niblo  has  the  lead- 
ing male  role.  The  current  offering 
was  from  the  script  of  R.  Cecil 
Smith,  and  the  production  was  di- 
rected by  Victor  Schertzinger. 


AN  indication  of  the  response 
which  has  already  greeted  the 
first  group  of  the  season’s  releases 
of  Metro  Pictures  Corporation  may 
be  had  from  the  long  list  of  book- 
ings already  recorded  for  these 
photoplays  according  to  Metro. 
Exhibitors  from  every  part  of  the 
country  have  expressed  their  con- 
fidence in  Metro  and  in  its  releases 
not  only  by  booking  the  early  pic- 
tures, but  by  concluding  arrange- 
ments to  show  all  of  the  Metro  out- 
put for  the  season  1922-23. 

“ I look  upon  these  wholesale 
bookings  of  Metro  films  as  a com- 
plete vindication  of  our  policy  an- 
nounced several  months  ago,”  said 
E.  M.  Saunders,  General  Sales 
Manager,  recently.  “ At  that  time 
we  announced  our  intention — and 
we  have  adhered  to  it  closely — to 
release  only  Special  Productions. 
Persons  who  paid  to  witness  a mo- 
tion picture  entertainment  wanted 
more  than  an  ordinary  story,  told 
with  little  originality  and  produced 
with  no-more-than-necessarv  imagi- 
nation. 

“ Metro  sensed  this  specialization 
on  the  part  of  motion  picture  pa- 
trons. It  was  not  only  the  convic- 
tion of  the  officials  in  the  home  of- 
fices in  New  York,  but  it  was 
shared  by  the  five  district  managers 


— S.  A.  Shirley,  Chicago ; C.  E. 
Kessnich,  Atlanta;  W.  C.  Bach- 
meyer,  Cincinnati ; E.  A.  Golden, 
Boston  and  H.  Lustig,  Los  Angeles. 
Each  of  these  Metro  representatives 
made  a personal  study  of  the  needs 
of  the  exhibitor  in  his  particular 
territory,  and  it  was  the  opinion  of 
all  that  special  productions  alone 
would  find  widespread  favor.” 

T.  J.  Connors,  Assistant  Sales 
Manager,  furnished  a sample  list  of 
bookings,  the  territory  being  New 
England  and  representative,  in  its 
yield  of  business  to  all  other  sec- 
tions of  the  country. 

This  long  list  of  bookings— only 
a partial  record  of  one  section  of 
the  country,  provides  several  of  the 
greatest  motion  picture  successes  of 
the  year  for  these  exhibitors. 
Among  them  is  the  Rex  Ingram 
production  of  “ The  Prisoner  of 
Zenda,”  a film  version  of  the  fa- 
mous novel  by  Anthony  Hope.  Ed- 
ward Rose  wrote  the  stage  version. 
This  photoplay  is  at  the  present 
writing  entering  the  ninth  week  of 
its  showing  at  the  Astor  Theatre  in 
New  York. 

Another  Rex  Ingram  production, 
already  completed,  is  “Trifling 
Women,”  based  on  an  original  story 
by  Mr.  Ingram. 


“The  Has  Been”  Cast  Completed 

Ralph  Ince  Engaged  to  Direct  Produc- 
Scheduled  to  Start  Next  Week 


tion 


O ALPH  INCE,  who  has  been 
engaged  to  direct  Murray  W. 
Garsson’s  first  special  production, 
the  working  title  of  which  is  “ The 
Has  Been,”  has  completed  the  cast- 
ing for  the  picture,  it  was  announced 
this  week. 

Actual  production  work  will  start 
next  week,  according  to  present 
plans.  The  interiors  will  be  made 
in  a studio  near  New  York.  The 
cast,  which  includes  a number  of 
screen  celebrities,  will  be  an- 
nounced in  the  near  future. 

“ The  Has  Been  ” promises  to  be 
something  entirely  new  and  novel  in 
screen  entertainment,  being  based 
upon  a modern  story  which,  in 


drama  form,  enjoyed  a distinct  suc- 
cess when  presented  at  a Broadway 
theatre  several  years  ago. 

The  casting  also  has  been  com- 
pleted for  Mr.  Garsson’s  second 
screen  special,  “ Way  Down  South,” 
which  will  be  directed  by  Roy  Shel- 
don. The  entire  company  will  leave 
the  latter  part  of  this  week  for 
Albany,  Ga.,  where  the  exteriors  will 
be  made. 

Joe  King  has  been  engaged  to 
play  the  lead  and  Jack  Richardson, 
well  known  heavy,  will  have  a prom- 
inent part  in  the  production.  King 
will  be  remembered  for  his  excel- 
lent work  in  “The  Valley  of  Silent 
Men  ” and  other  recent  successes. 


To  Deliver  Prints  By  Aeroplane 

Unique  Distribution  Planned  for  Pro- 
duction of  “Quincy  Adams  Sawyer” 


CO-INCIDENT  with  the  an-|| 
nouncement  of  the  formation1 
of  Associated  Pictures  Corporation, 
producing  a series  of  super  produc- 
tions under  the  brand  name  of  I 
S-L  Pictures,  Herbert  Lubin,  of' 
Sawyer  and  Lubin,  organizers  of 
the  new  company,  has  divulged 
some  interesting  plans  concerning 
an  extraordinary  campaign  to  be  ac- 
corded the  first  production.  “Quincy 
Adams  Sawyer.” 

This  picture,  which  will  be  re- 
leased  by  Metro  as  one  of  the  most 
important  of  their  special  offering; 
in  the  near  future,  will  be  intro- 
duced to  first-run  theatres  through- 
out the  country  in  a novel  manner. 


i('ln  conjunction  with  the  publicity 
department  of  Metro  Pictures  Cor- 
poration, arrangements  are  under 
way  whereby  a fleet  of  airplanes, 
driven  by  notable  airmen  in  each 
nstance,  will  carry  to  fifty  first-run 
theatres  on  their  opening  day  a 
print  of  “ Quincy  Adams  Sawyer.” 
The  airplanes  will  cover  points  as 
far  West  of  New  York  City  as  Den- 
ver, and  among  the  cities  which  will 
receive  the  benefit  of  this  unique 
stunt,  in  connection  with  the  first- 
run  showings  are  Pittsburgh,  Phila- 
delphia, Baltimore,  Cleveland, 
)etroit,  Indianapolis,  Minneapolis, 
iBoston,  Kansas  City,  Omaha,  Port- 
land, Seattle  nd  several  other  cities 
>f  lesser  population. 


Pathe  Smyrna  Scoop 
Given  Praise 

Pathe  News  burning  of  Smyrna 
film  pictures  printed  in  at  least  one 
big  newspaper  in  every  important 
city  of  the  United  States  with  full 
credit,  and  usually  accompanied  by 
a story  describing  how  these  scenes 
were  photographed  and  so  speedily 
transmitted  to  picture  audiences 
more  than  6,000  miles  away,  marked 
universal  recognition  of  a brilliant 
camera  news  “ scoop.”  As  an  aver- 
age example,  the  Chicago  Daily 
Tribune  of  Oct.  3,  printed  an  article 
with  its  Pathe  News  film  enlarge- 
ments, containing  the  following: 

“ Pathe  News  Gets  Screen 
‘ Scoop  ’ on  Smyrna  Fire,”  reads 
the  head.  The  article  starts : 
“ Pathe  News  has  registered  a big 
screen  scoop  in  getting  900  film  feet 
of  the  Smyrna  holocaust  to  New 
York  and  other  Eastern  cities  in 
just  two  weeks.  The  exclusive  film 
of  the  fire  and  street  scenes  in 
Smyrna  when  the  Christians  were 
fleeing  to  the  waterside  pursued  by 
soldiers,  reached  New  York  on  the 
steamship  Aquitania  on  September 
30  and  was  shown  in  the  theatres 
that  night.” 


“Sherlock  Holmes”  Has 
New^  Press  Book 

1 he  exhibitors  press  and  service 
book  for  John  Barrymore  in 

Sherlock  Holmes  ” is  another  of 
Goldwyn’s  new  style  press  books 
for  its  “Big  twenty”  pictures  for 
the  new  season.  It  is  newspaper 
size  in  depth  and  almost  as  wide. 

The  back  and  front  covers  are 
printed  in  black  and  red,  on  cal- 
endared stock  paper  and  reproduce 
the  “ Sherlock  Holmes  ” cards  and 
posters.  One  entire  page  is  given 
o\  er  to  illustrations  of  one-column 
advertisements  that  have  been  de- 
signed by  Goldwyn’s  advertising 
and  art  departments. 

A series  of  five  finger-print  teas- 
er ads  is  pictured.  The  larger  ad- 
vertisements—up  to  a full  page  ad 
—are  striking  in  design. 

The  four  pages  of  press  stories 
have  been  prepared  with  a view  to 
aiding  the  exhibitor  to  capitalize  on 
the  vast  popularity  of  the  “ Sher- 
lock Holmes  ” stories. 


“Broadway  Rose”  Wins 
Exhibitor  Praise 

1 lie  most  favorably  received  mo- 
tion picture  in  seven  years,  is  the 
report  of  Karl  A.  Suelke,  of  the 
Liberty  Theatre,  Cape  May,  N.  J., 
upon  Robert  Z.  Leonard's  presenta- 
tion of  Mae  Murray  in  “ Broadway 
Rose,”  a Metro  release. 

Mr.  Suelke’s  communication  to 
M.  H.  Hoffman,  vice-president  and 
general  manager  of  Tiffany  Pro- 
ductions, Inc.,  was  sent  after  a two 
days’  showing  ending  September  15. 
It  read : 

" Y*  e have  just  finished  a two 
days’  run  of  your  picture,  ‘ Broad- 
way Rose.’  In  my  seven  years  in 
the  business  I have  never  run  anv 
show  that  received  so  much  favor- 
able comment  as  this  one.  I feel 
proud  that  we  have  the  privilege 
of  running  a picture  of  this  type. 
\\  hen  they  are  not  so  good  I say 
so.  and  by  the  same  token  feel  that 
T should  extend  my  compliments  for 
making  ‘ Broadway  Rose.’  ” 


October  2 1 , 1922 


2071 


DON’T  be  foolish.  Don’t  let  anybody  ‘kid’  you  or  pull  the  wool  over  your 
eyes  regarding  F.  B.  O.’s  wonderful  series,  “ FIGHTING  BLOOD,” 
which  are  now  running  in  serial  story  form  in  Collier’s  Weekly  and 
which  are  now  in  course  of  production  at  F.  B.  O.’s  big  new  United  Studios 
in  Los  Angeles. 

H.  C.  Witwer  wrote  “ The  Leather  Pushers,”  which  created  a sensation 
some  months  ago  in  Collier’s  Weekly.  H.  C.  Witwer  also  wrote  the  “ FIGHT- 
ING BLOOD  ” series,  which  are  creating  a bigger  sensation  in  Collier’s 
Weekly  right  now. 

H.  C.  Witwer  also  wrote  the  following  telegram : 

“HAVE  JUST  SEEN  SEVERAL  THOUSAND  FEET  UNCUT  OF  FIRST  EPISODE  OF  MY 
SERIES,  FIGHTING  BLOOD.  AM  MORE  THAN  DELIGHTED  WITH  CAST.  PHOTOG- 
RAPHY AND  DIRECTION;  FEEL  SURE  I AM  GOING  TO  BE  VERY  PROUD  OF  HAV- 
ING ANYTHING  TO  DO  WITH  THE  MAKING  OF  WHAT  I AM  CERTAIN  WILL  BE 
THE  MOST  POPULAR  OF  MY  SERIES  EVER  FILMED.'’ 

Read  the  last  eight  words  over  again. 

Here’s  the  author’s  own  personal  word.  You  can’t  beat  that  nor  can  you 
even  tie  it. 

H.  C.  Witwer  is  on  the  job  himself,  supervising  the  making  of  the 
“ FIGHTING  BLOOD  ” series  and  you  can  bet  your  last  dime  that  not  one 
foot  of  film  will  get  by  Witwer’s  critical  eye  unless  it  is  a hundred  per 
cent, — so 

Don’t  be  foolish.  Don’t  let  anybody  kid  you.  Don’t  let  anybody  palm  off 
anything  on  you  for  the  “ FIGHTING  BLOOD  ” series  unless  that  series 
picturizes  the  life  story  of  Gale  Galen,  and  Judith  Willcox,  Young  Spence, 
Nate  Shapiro,  Kayo  Kelly,  Rags  Dempster,  etc. 

There  is  only  one  “ FIGHTING  BLOOD  ” series  of  two  reelers.  No 
other  film  Company  has  them  or  will  have  them,  though  several  film  concerns 
sweated  blood  in  trying  to  grab  them  from  F.  B.  O. 

They  will  be  ready  soon.  WATCH  FOR  THEM.  WAIT  FOR  THEM. 
They  will  be  the  outstanding  box  office  sensation  for  1923.  Remember  the 
title — “ FIGHTING  BLOOD.” 

Millions  of  people  are  reading  the  stories  now  running  in  Collier’s.  These 
and  millions  of  others  will  be  wild  to  see  the  series.  Be  FIRST  in  your  terri- 
tory to  grab  them. 

Don’t  be  foolish — and  let  your  competitor  grab  them  away  from  you. 
Speak  to  your  nearest  F.  B.  O.  exchange  for  the  “ FIGHTING  BLOOD  ” 
series  now. 

F.  B.  O. 


Film  Booking  Offices  of  America,,  Inc. 

Main  Offices  F.B.O.  Bldg.,  48th  St.  and  7th  Ave.,  New  York 

Exchanges  Everywhere 


2072 


Motion  Picture  News 


All  Fifteen  Logans  in 
Personal  Appearance 

Showmanship  extraordinary  has 
to  be  credited  to  Manager  William 
A.  Downs,  of  Loew’s  State  Thea- 
tre, Newark,  N.  J.  Manager 
Downs  has  won  the  further  dis- 
tinction of  having  “ put  something 
new  in  the  news”  when  he  staged 
with  each  of  fourteen  screenings 
of  a single  issue  of  Pathe  News  a 
multiple  “ personal  appearance  ” 
of  the  prize-winning  Logan  family 
— Father  and  Mother  Logan  and 
the  thirteen  “ Loganettes,”  all 
thriving  and  happy  residents  of 
Newark. 

Their  fame  was  such — including 
the  fame  of  Newark’s  largest 
family  of  children  all  under  seven- 
teen years  old,  and  of  Father 
Logan’s  human  little  speech — that 
the  theatre  was  crowded,  with 
hundreds  turned  away. 


TK  it  u 
Na*  e Snow. 

rcvArx  erf  rr\  c r\  <xc  i r\cj 
rigK-teoujrvpf/. 
Portrayed  by 
John  J&mpolij 

B'P  Jchulbpi'^  presents 

A TOM  FORMAN 

Production. 


,u 


From  Wilbur  D&mel  Steelrj 
Famous  priTre  story 
'CHINCr.CHINCr,  CHINAMAN” 
A production  -for 
Exhibitor/  wKo  cOwn. 

afford  only  the  bejt- 

Distributed  by 

AL-LICHTMAN 

COR.PO  R.AT  I O N 


Charles  Ray  in  Dramatic  Role 

Popular  Star  Returns  to  First  Prin- 
ciples in  “ The  Girl  I Loved 


of 


pH  ARLES  RAY  in  a part 
Vj  high  dramatic  intensity. 

This  popular  star  is  returning  to 
first  principles  in  his  second  pro- 
duction for  United  Artists,  “ The 
Girl  I Loved,”  which  already  is 
about  two  thirds  completed.  It  was 
in  this  kind  of  role  several  years 
ago  that  he  literally  flashed  into 
fame  by  starring  in  a picture  in 
which  he  was  cast  merely  as 
juvenile  support.  Immediately  he 
was  lifted  to  the  rank  of  star. 

For  a long  time  chance  threw 
Ray  into  bucolic  plays  and  the 
charm,  humor  and  humanity  he  put 


into  them  won  him  enormous  popu- 
larity. All  this  time  he  has  craved 
for  a chance  to  show  his  mettle 
in  the  weightier  drama.  Now  he 
has  it  in  “ The  Girl  I Loved,”  based 
on  the  poem  of  that  title  by  James 
Whitcomb  Riley. 

In  a sense,  Mr.  Ray  is  not  leav- 
ing the  “ rustic  ” realm,  for  the  ac- 
tion of  the  piece  takes  place  entirely 
in  rural  Indiana  from  1840  to  1860, 
and  he  appears  as  a country  boy 
and  a young  man.  But  the  events 
suggested  by  the  poet's  lines  form 
a drama  of  immense  punch,  albeit 
their  basis  is  a pastoral  poem. 


Pyramid  Picture  Has 
Montreal  Run 

For  the  first  time  in  two  years  the 
Strand,  Montreal,  has  booked  an 
attraction  for  a full  week’s  run. 
The  picture  which  has  broken  this 
precedent  is  Pyramid’s  “ Queen  of 
The  Moulin  Rouge,”  distributed  by 
American  Releasing  Corporation. 

Directed  by  Ray  C.  Smallwood, 
the  cast  includes  Martha  Mansfield, 
Joseph  Striker  and  Henry  Harmon. 


Humor,  Pathos  in  New  Release 

Dependable  Pictures,  “Till  We  Meet 
Again,”  Arouses  Favorable  Comment 


UUplLL'  WE  MEET  AGAIN,” 
A the  Dependable  Pictures  of- 
fering which  Associated  Exhibitors 
is  releasing  October  15th,  is  de- 
clared to  be  a photoplay  whose  hu- 
mor and  pathos  strike  the  deeper 
emotions,  while  the  plot  and  char- 
acterizations are  destined  to  hold 
the  interest  of  every  onlooker  from 
firs:  to  last. 

Announcement  that  the  Depend- 
able organization,  of  which  Morris 


Kohn  is  president,  had  placed  this 
six-reel  feature  with  Associated, 
headed  by  Arthur  S.  Kane,  aroused 
favorable  comment  by  exhibitors 
everywhere,  partly  because  it 
brought  into  association  again  two 
former  presidents  of  Realart,  each 
of  whom  occupies  a high  place  in 
the  industry. 

Interest  was  heightened  by  the 
fact  that  the  picture  is  a William 
Christy  Cabanne  production, 


Castle  Promenade  Is  Successful 

Fashion  Show  In  Connection  With 
“Slim  Shoulders”  Brings  Good  Reports 


CONTINUED  gratifying  reports 
are  pouring  into  the  Home  Of- 
fice of  the  W.  W.  Hodkinson  Cor- 
poration in  reference  to  the  success 
which  the  Irene  Castle  Promenade 
is  experiencing  throughout  the 
United  States  in  conjunction  with 
the  presentation  of  “Slim  Shoul- 
ders,” featuring  Miss  Castle. 

One  of  the  latest  reports  of  suc- 
cessful exploitation  came  from  Ed- 
ward L.  Hyman,  Managing  Direc- 
tor of  the  Mark  Strand  Theatre  in 
Brooklyn,  N.  Y.  According  to  the 
report  Mr.  Hyman  took  advantage 
of  the  Fashion  Show  suggestion 
and  made  a strong  tie  up  with  one 
of  the  biggest  and  most  exclusive 
creased.  As  a prologue  to  “Slim 


department  stores  in  Brooklyn. 
Martin’s  arranged  to  have  replicas 
made  of  the  costumes  worn  by 
Irene  Castle  in  “ Slim  Shoulders  ” 
and  presented  these  frocks  in  the 
Fashion  Promenade  held  daily  in 
the  store. 

A full  week  in  advance  of  the 
play  date  of  “ Slim  Shoulders,”  Hy- 
man distributed  15,000  heralds. 
Linking  up  street  cars,  bill  boards 
and  the  Mammoth  Strand  electrical 
signs  with  the  rest  of  his  campaign, 
Hyman  had  900  dashboard  cards  on 
the  Brooklyn  street  cars,  and  thirty 
twenty-four  sheets,  some  electrically 
illuminated,  posted  in  advantageous 
sections  of  the  city. 


5T6nrrH  avejo/f  f 


)new  yorx  cm 


Jtsfl  Preferred  Picture 


FOR  RENT 

260-262  West  41s!  Street 

( NEAR  TIMES  SQUARE) 

A New  7 Story  and  Basement 

MODERN  FIREPROOF  BUILDING 

being  erected  for  the  Film  Industry 

( Vaults , Projection  Rooms,  etc.,  installed  to  suit  tenants’ 
requirements) 

ON  PLOT  50x100 

Containing  37,000  Sq.  Feet.  Light  on  Three  Sides. 
Sprinkler  System,  Elevator  Service 

Will  Rent  Store  and  Floor  Space  Separately 

Ready  January  1st,  1923.  Long  Lease 

BRETT  & WYCKOFF 

403  Madison  Ave.  Vanderbilt  3535 


“ Knighthood  ” Show- 
ings in  Big  Cities 

c t T T HEN  KNIGHT- 
**Y\/  HOOD  WAS  IN 
T 1 FLOWER,”  Cos- 
mopolitan’s production  of 
Charles  Major’s  famous  his- 
torical romance,  now  draw- 
ing record  audiences  to  the 
Criterion  Theatre  in  New 
York,  will  shortly  have  its 
initial  presentation  in  other 
large  cities  throughout  the 
country. 

Arrangements  have  already 
been  completed  for  the  show- 
ing of  the  picture  in  Chicago, 
Los  Angeles  and  Boston. 

In  Chicago,  “ When 
Knighthood  Was  in  Flower,” 
will  open  at  the  Roosevelt 
Theatre  on  October  11 ; 
Grauman’s  Rialto  in  Los 
Angeles  will  house  the  pro- 
. duction  starting  on  October 
11,  while  in  Boston  the  first 
presentation  will  be  made 
at  the  Park  on  October  25. 
Preparations  for  the  show- 
ing of  the  film  in  other 
cities  are  well  under  way. 

Cosmopolitan  Productions 
will  give  “ When  Knighthood 
Was  in  Flower  ” the  same 
elaborate  presentation  in 
other  cities  as  it  has  given  the 
picture  in  New  York. 

“Grandma’s  Boy”  Still 
Breaking  Records 

“ Grandma’s  Boy,"  the  Harold 
Lloyd-Associated  Exhibitors  super- 
attraction, produced  by  Hal  Roach, 
which  is  said  to  have  smashed  all 
local  records  in  a large  number  of 
cities  and  towns,  continues  its  tri- 
umphal march  across  the  country, 
with  the  rush  for  bookings  increas- 
ing constantly,  according  to  in- 
formation given  out  at  Associated’s 
offices  in  New  York. 

Oklahoma  City  is  the  latest  to  re- 
port the  passage  of  previous  high- 
water  marks  in  attendance  figures. 
This  telegram  to  Associated’s  of- 
ficials from  Samuel  Henle  tells  of 
the  record-smashing  there: 

“ ‘ Grandma’s  Boy  with  Harold 
Lloyd,  opened  this  city  today  (Oc- 
tober 2nd),  playing  to  3,465  paid 
admissions,  with  seating  capacity  of 
984.  Largest  crowd  of  the  vear 
1922.” 


“The  Dangerous  Age’’  a 
Stahl  Achievement 

In  “ The  Dangerous  Age,”  a 
First  National  attraction,  presented 
by  Louis  B.  Mayer,  it  is  claimed 
John  M.  Stahl  has  achieved  another 
triumph  in  his  climb  toward  the 
top  rung  of  the  directorial  ladder. 
The  beautiful  and  elaborate  sets, 
the  subtle  touches  of  humor,  make 
it  a worthy  successor  to  this  di- 
rector’s last  two  pictures,  “ One 
Clear  Call  ” and  “ The  Child  Thou 
Gavest  Me.” 

“ The  Dangerous  Age  ” presents 
Lewis  S.  Stone,  Edith  Roberts. 
Myrtle  Stedman,  Ruth  Clifford. 
Cleo  Madison,  James  Morrison, 
Helen  Lynch  and  others  of  note 
among  its  list  of  screen  artists. 


October  21,  1922 


2073 


Wallace  Reid  Will  Do 
“Nobody's  Money'’ 

Again  one  of  the  season’s  most 
successful  stage  plays  shown  on 
Broadway,  Los  Angeles,  falls  to  the 
lot  of  Wallace  Reid  as  a Paramount 
starring  vehicle.  Reid’s  next  pic- 
ture, which  started  Monday,  will 
be  a screen  adaptation  of  “ No- 
body’s Money,”  a farce-comedy  by 
William  Le  Baron. 

“ Nobody’s  Money  ” first  opened 
at  the  Longacre  theatre,  New 
York,  in  the  summer  of  1921.  Wal- 
lace Eddinger  was  the  star.  After 
a run  there  it  was  played  in  stock 
in  Los  Angeles. 

Wallace  Worsley  will  direct  Reid 
and  Wanda  Hawley  will  play  the 
feminine  lead.  Others  in  the  cast 
are  Harry  Depp,  Robert  Schable, 
Richard  Tucker,  Josephine  Cro- 
well, Julia  Faye,  Charles  French, 
Will  R.  Walling,  Warren  Rogers 
and  Eileen  Manning. 


Eastman  Theatre  Books 
“Hands  of  Nara” 

The  Eastman  Theatre,  Roches- 
ter’s new  $5,000,000  motion  picture 
playhouse,  has  booked  the  Metro 
release,  Clara  Kimball  Young,  in 
“ The  Hands  of  Nara.” 

Inasmuch  as  this  theatre  selects 
its  pictures  solely  on  a basis  of  their 
intrinsic  merit,  the  addition  of  “ The 
Hands  of  Nara  ” to  the  schedule 
of  the  Eastman  is  regarded  by  Me- 
tro officials  as  a confirmation  of 
their  already  firm  belief  in  the 
value  of  the  photoplay. 

“ The  Hands  of  Nara  ” was  writ- 
ten by  Richard  Washburn  Child. 
The  picture  is  owned  and  copy- 
righted bv  the  Samuel  Zierler  Pho- 
toplay Corporation ; and  except  in 
New  York  and  northern  New  Jer- 
sey, is  distributed  by  Metro  Pic- 
tures Corporation. 

Authority  on  Costumes 
Approves  Picture 

Dwight  Franklin,  sculptor  and 
authority  on  the  costumes  and  man- 
ners of  historic  periods,  has  given 
high  praise  to  the  Paramount  pro- 
duction of  “ To  Have  and  To 
Hold,”  with  Betty  Compson  and 
Bert  Lytell.  According  to  Mr. 
Franklin,  the  production  has  abso- 
lute historic  accuracy,  even  down  to 
the  smallest  details. 

“ I have  never  seen  a costume 
picture  more  true  to  the  period  it 
represents,”  said  Mr.  Franklin. 
“ The  costumes  are  particularly 
good,  and  especially  the  women’s 
costumes,  which  is  the  point  at 
which  most  pictures  of  the  kind 
fall  down.  Even  the  head-dresses, 
the  buckles,  and  all  the  small  details 
are  in  keeping  with  the  period. 


Elaborate  Posters  for 
“East  Is  West” 

Elaborate  posters  on  Constance 
Talmadge  in  “ East  is  West,”  pro- 
duced by  Joseph  M.  Schenck,  have 
been  issued  by  Associated  First 
National  Pictures,  Inc.,  which  is 
releasing  this  picture. 

The  posters  consist  of  two  styles 
of  one-sheets,  three  of  three-sheets, 
one  of  six-sheets  and  one  twenty- 
four-sheet.  While  only  four  colors 
are  generally  used  in  posters,  each 
of  the  “East  is  West”  posters  con- 
tains six  colors. 


The  Bondboy  is  Highly  Praised 

Barthelmess  and  Production  Win  Ap- 
proval of  Critics  of  New  York  Newspapers 


Richard  barthelmess  in 

“ The  Bondboy,”  a First  Na- 
tional Attraction,  opened  at  the 
New  York  Strand  theatre,  Sunday, 
October  8.  Managing  Director 
Joseph  Plunkett,  of  the  Strand,  ar- 
ranged an  effective  prologue  for  the 
presentation. 

The  motion  picture  critics  of  the 
daily  papers  were  practically  united 
in  praising  “ The  Bondboy,”  which 
was  produced  by  Inspiration  Pic- 
tures, Inc.,  and  directed  by  Henry 
King.  Following  are  some  of  the 
comments : 

Herald — “ In  ‘ The  Bondboy,’  dis- 
closed yesterday  at  the  Strand, 
Richard  Barthelmess  again  enriches 
the  screen  with  a portrayal  of  a 
poor  Cracker  white  in  the  South.” 
American — “ All  the  advantages 
of  the  screen  are  undeniably  at- 
tained in  ‘ The  Bondboy,’  the  pres- 
entation at  the  Strand  theatre.  The 
picture  has  everything  in  its  favor — 
Richard  Barthelmess,  discriminate 
direction,  emotional  appeal  and  an 
entire  lack  of  bromidic  banality.” 
Times — “ Henry  King,  as  direc- 
tor, has  made  many  genuine  motion 


pictures,  and  Richard  Barthelmess, 
as  the  poor  country  boy  who  is 
bound  out  to  an  old  skinflint  and 
later  accused  of  his  murder,  is  true 
to  his  part.” 

Morning  Telegraph  — “ Richard 
Barthelmess  scores  again  in  his  la- 
test contribution  to  the  screen,  de- 
cidedly so,  in  ‘ The  Bondboy.’  ” 

Evening  Journal  — “Richard 
Barthelmess  is  a young  actor  from 
whom  much  is  always  expected  on 
the  screen.  Yet  the  most  ardent 
among  his  admirers  must  have  been 
surprised  yesterday  by  the  excel- 
lence of  his  interpretation  of  the 
role  of  Joe  Newbolt,  the  bondboy.” 

Evening  Telegram  — “That  ex- 
cellent alliance,  Richard  Barthel- 
mess, the  star,  and  Henry  King,  the 
director,  has  outdone  itself  with  the 
production  of  ‘ The  Bondboy,’  the 
latest  Barthelmess  starring  vehicle.” 

Evening  Sun  — “ Director  Henry 
King  has  kept  one  more  of  his 
Southern  stories  on  a very  high 
level  and  Barthelmess  again  gives 
a performance  that  entitles  him  to  a 
place  among  the  screen  stars  who 
hold  the  altitude  record  for  lofty 
acting.” 


“Tess”  Approved  at  Screening 

United  Artists  Claim  Mary  Pickford’s 
Reproduction  Best  of  Star’s  Career 


a'  I 'HE  crowning  achievement  of 
A Mary  Pickford’s  career,” 
declared  Hiram  Abrams,  President 
of  United  Artists  Corporation,  as 
the  final  scene  in  Miss  Pickford’s 
new  1922  reproduction  of  that  fa- 
mous screen  classic,  “ Tess  of  the 
Storm  Country,”  flashed  across  the 
silver-sheet  at  a recent  private 
showing  in  New  York  for  Miss 
Pickford,  Douglas  Fairbanks, 
others  in  the  Fickford-Fairbanks 
party,  and  executives  of  United 
Artists.  This  verdict  was  indorsed 
unanimously  by  all  who  saw  Miss 
Pickford’s  own  version  and  own  re- 
creation, just  completed,  of  one  of 
her  early  picture  triumphs. 

Miss  Pickford’s  reproduction  of 
‘^ess  of  the  Storm  Country,” 
marks  the  first  time  in  the  motion 
picture  industry  that  any  great  star 


has  seen  fit  to  remake  in  later  years 
and  as  an  independent  producer  a 
photoplay  which  earlier  had  served 
as  one  of  the  big  steps  toward  plac- 
ing her  in  the  forefront  of  cinema 
artists. 

That  Miss  Pickford  has  taken 
full  advantage  of  every  one  of  the 
tremendous  improvements  in  pho- 
toplay making  that  have  come  into 
the  industry  since  the  first  “ Tess 
of  the  Storm  Country”  was  made 
is  apparent  to  even  the  novice  when 
the  new  picture  is  seen.  Even  the 
story  itself,  taken  from  that  widely 
read  and  immensely  popular  novel 
by  Grace  Miller  White,  is  vastly 
improved  upon  under  Miss  Pick- 
ford’s personal  handling,  while  in 
the  matter  of  direction,  settings,  art 
work  and  photography,  this  1922  re- 
production is  so  far  superior  to  the 
original  of  eight  years  ago. 


“Knighthood”  Is  Hit  in  London 

Audiences  Reported  Warmly  Receiving 
Elaborate  Production  of  Cosmopolitan 


COSMOPOLITAN  PRODUC- 
Lj  TIONS’  “When  Knighthood 
Was  in  Flower”  continues  to  break 
the  attendance  records  at  the  Scala 
theatre,  which  has  been  the  Mecca 
of  London  theatregoers  since  the 
night  the  picture  was  presented,  with 
the  Prince  of  Wales  attending,  ac- 
cording to  word  from  the  Cosmo- 
politan office.  This  sumptuous  pic- 
ture of  the  time  of  Henry  VII  is  be- 
ing warmly  received  by  audiences 
of  distinction  because  of  the 
seal  of  approval  placed  upon  the 
production  by  the  heir  to  the  throne, 
and  the  attention  to  detail  given  to 
the  filming  of  historical  settings. 

Since  the  opening  night  London 


is  said  to  have  taken  “ When 
Knighthood  Was  in  Flower  ” to  its 
heart. 

The  fact  that  in  making  an  ap- 
pearance. at  the  initial  presentation 
of  the  picture  the  Prince  of  Wales 
did  so  in  an  official  capacity  for  the 
first  time  at  any  film  production — 
especially  as  he  had  previously 
viewed  it  at  a private  showing — is 
taken  as  an  unusual  expression  of 
his  approval  of  this  American  made 
picture. 

The  production  is  characterized 
by  the  London  Daily  Telegraph  as 
“ one  of  the  most  beautiful  speci- 
mens of  the  film  producers’  art  the 
world  has  ever  seen. 


First  National  Has  New 
Star  Puzzles 

So  intense  has  been  the  interest 
in  star  identification  puzzles  run  by 
First  National  exhibitors  and  news- 
papers throughout  the  country  that 
First  National  has,  in  response  to 
numerous  requests,  prepared  a set 
of  mats  that  will  do  for  every 
section  of  the  country. 

The  set  is  made  up  of  all  First 
National  stars  and  featured  players 
with  the  features  covered  by  a 
mask,  to  allow  for  the  identifica- 
tion possibilities.  These  sets  will  be 
distributed  to  exhibitors  who  wish 
to  build  up  interest  among  their 
patrons  in  their  First  National  pro- 
grams. 


“ Remembrance  ” Gets 
Red  Gross  Showing 

The  first  of  Goldwyn’s  “ Big 
Twenty”  pictures,  Rupert  Hughes’ 
“ Remembrance,”  was  recently 
shown  to  the  patients  of  the  hos- 
pital for  tuberculosis  victims  main- 
tained at  San  Diego,  Calif.,  by  the 
American  Red  Cross  Service,  and 
proved  so  engrossing  a film  that 
John  I.  Hinkle,  director  of  the 
American  Red  Cross  Service,  wrote 
a letter  about  the  screening  and  the 
effect  of  the  picture  upon  the 
patients,  expressing  his  apprecia- 
tion. 


as  reler\tle\v  m hij 
f\Avy  ex$  -the  sea 

itself. 

Portrayed  b y 

Walter  Long 

BP*  fckulbcr^  presents 

A TOM  FORMAN 

Pro  duetto  r\ 


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From  Wilbur  Daniel  5teelci 
Famous  pnsre  story 
CHIN&.CHINOr, CHINAMAN" 

A p 1*0 dvjction,  for 
Ex  hi  b it  o 17  who  can. 
afford  only  the  bejt* 


Distributed  by* 

AL-LICHTMAN 


CORPOR.ATI  O N 


576  Firm  avekue( 


■ NEW  YORK  CITY 


Sts PT Preferred  Pic  ture 


2074 


Motion  Picture  News 


«-  - - — — — — ..  a 

OFFERINGS  SALES  PURCHASES 


In  the  Independent  Field 


Conducted  by  CHESTER  J.  SMITH. 


Nick  Carter  Series  Is 
in  Production 

PRODUCTION  plans  for 
the  remaining  eight  of 
the  series  of  twelve  Nick 
Carter  detective  stories  being 
produced  by  Murray  W.  Gars- 
son  are  rapidly  being  com- 
pleted, according  to  an  an- 
nouncement by  Mr.  Garrson 
this  week. 

The  first  four  already  have 
been  completed  and  are 
available  for  screening  for 
state  rights  buyers,  it  is  an- 
nounced. They  are  “ The 
Spirit  of  Evil,”  “ Unseen 
Foes,”  “A  Game  of  Craft,” 
and  “The  Last  Call.”  They 
were  produced  under  the 
personal  supervision  of  John 
J.  Glavey. 

Offers  have  been  received 
from  a number  of  territories 
according  to  Mr,  Garsson. 


From  Wilbur  D&mel  Steele's 
Famous  priTre  story' 
"CHINGr.CHINGr.  CHINAMAN" 

A Picture  that  will  Add 
to  your  prejtigc  cXnd 
v^oui'  b&r\K  txccourvt. 

Distributed  by 

AL-LICHTMAN 

CORPO  B.AT  I O N 


57&nrr>i  avtkuj  l 


JtsJJ  Preferred  Ptc  t ure 


Mijt«X  Bad  Boy 
who  called  Kim 

(King,  Ching, 
but  became  Yen  Jinj  friend 
Portrayed  by 
Buddy  Mejjenger 


B P Sckulbrr^  presents 

A TOM  FORMAN 

Productiorv. 


W arners  Report  Many  Contracts 

Twenty-One  Exchanges  Report  Unusual 
Number  of  Bookings  on  “Rags  to  Riches” 


OLLOWING  the  announcement 
of  the  release  of  “ Rags . to 
Riches,”  featuring  Wesley  Barry, 
the  Warner  Brothers  report  the  re- 
ceipt of  hundreds  of  inquiries  and 
contracts  from  first  run  theatres 
throughout  the  country.  The  suc- 
cess of  the  Barry  picture  at  the 
Capitol  Theatre,  New  York,  is  de- 
clared to  be  in  some  measure  re- 
sponsible for  the  increased  interest 
by  exhibitors  seeking  the  produc- 
tion. 

The  twenty-one  exchanges  that 
have  contracted  for  the  entire  series 
of  the  Warner  Brothers  seven  pic- 
tures are  said  to  report  an  unusual 
number  of  bookings  in  their  re- 
spective territories. 

Finkelstein  & Rubin  in  Minne- 
apolis, Balaban  & Katz  in  Chicago, 
A.  H.  Blank  Enterprises  in  Des 
Moines,  the  H.  Lieber  Co.,  In- 
dianapolis ; Skouras  Enterprises,  St. 
Louis;  A.  H.  Fabian,  New  York; 


Regal  Films,  Ltd.,  Canada,  and  the 
many  others  handling  the  Warner 
product  are  said  to  be  unanimous 
in  the  belief  that  “ Rags  to  Riches  ” 
will  eclipse  the  box-office  records 
already  created  by  “ School  Days  ” 
in  their  territories.  These  beliefs 
are  based  on  the  large  number  of 
contracts  already  made  with  ex- 
hibitors. 

“ Rags  to  Riches  ” is  said  to  tell 
the  story  of  young  Marmaduke 
Clarke  (Wes  Barry),  who  in  his 
eager  desire  to  be  a regular  boy, 
encounters  a series  of  thrilling  ad- 
ventures, interspersed  with  ro- 
mance, pathos  and  laughter.  In  the 
supporting  cast  are  Niles  Welch, 
Ruth  Renick,  Russell  Simpson, 
Minna  D.  Redman,  Richard  Tuck- 
er and  Eulalie  Jensen.  The  picture 
was  directed  by  Wallace  Worsley 
and  the  story  was  written  by  Will 
Nigh  and  Walter  De  Leon.  . 


C.  B.  C.  Lining  Up  Exploitation 

Tieups  Being  Arranged  With  Depart- 
ment Stores  For  “Only  a Shop  Girl 


WITH  production  on  “Only  a 
Shopgirl  ” not  yet  completed, 
word  comes  from  the  C.  B.  C.  Film 
Sales  Corporation  offices  of  exploi- 
tation ideas  already  lined  up  on  this 
feature  that  will  include  among 
other  things  the  tying  up  with  a 
large  department  store  or  novelty 
shop  in  every  large  city  in  the 
United  States  on  a cooperative  cam- 
paign. 

Because  of  the  title  and  content 
of  “ Only  a Shopgirl,”  which  is  the 
second  of  the  C.  B.  C.  series,  there 
is  opportunity  for  many  novelty  tie- 
ups  of  this  kind,  according  to  the 
releasing  company. 

Things  at  the  C.  B.  C.  offices  are 
moving  with  such  speed  that  Joe 
Brandt,  President  of  the  organiza- 
tion, who  returned  only  late  last 
week  from  a two-and-a-half 
months’  trip  throughout  the  coun- 
try, left  again  early  this  week  on 
another  trip  that  will  probably  keep 
him  away  from  New  York  about 
six  weeks. 

The  purpose  of  this  trip  is  to  get 
first-hand  and  definite  details  on 
the  possibilities  of  this  plan  so  that 
its  details  can  be  worked  out  and 
ready  to  put  into  effect  when  the 
picture  is  ready  to  launch  shortly. 

He  will  work  in  cooperation  with 
the  exchanges  handling  “ Only_  a 
Shopgirl,”  with  exhibitors,  and  with 
Chambers  of  Commerce  in  the  vari- 
ous cities  and  will  line  up  the  ex- 
changes, and  through  them  the 
various  territories,  on  other  stunts 


and  ideas  that  have  already  been 
worked  out  in  detail. 

Because  of  the  way  “ More  to  Be 
Pitied  ” has  already  gone  over,  and 
the  fact  of  the  all-star  cast  of 
“ Only  a Shopgirl,”  including  Es- 
telle Taylor,  Wallace  Beery,  Mae 
Busch,  James  Morrison,  Tully  Mar- 
shall, Claire  Dubrey,  William  Scott, 
Willard  Louis  and  Josephine  Adair, 
it  is  believed  that  the  possibilities 
for  exploitation  on  this  feature  are 
tremendous. 


Burr  Recalls  Printsjon 
“I  Am  the  Law” 

Affiliated  Distributors,  Inc., 
through  its  president,  C.  C.  Burr, 
announced  this  week  to  the  trade 
and  exchange  men  who  have  bought 
“ I Am  the  Law  ” for  release  in 
their  respective  territories,  that  in 
compliance  with  the  decision  of 
Judge  Knox  of  the  Supreme  Court, 
he  has  ordered  all  prints  on  “ I Am 
the  Law  ” returned  to  his  offices. 
As  soon  as  these  prints  are  received 
the  name  of  James  Oliver  Cunvood 
will  be  stricken  from  the  main  title, 
and  the  confession  scene  which  was 
the  basis  of  court  action  between 
Affiliated  Distributors  and  Interna- 
tional, taken  out  entirely. 

It  is  also  reported  by  Affiliated 
that  all  paper  on  “ I Am  the  Law  ” 
bearing  the  name  of  James  Oliver 
Curwood  has  been  discarded  and 
replaced  in  accordance  with  the  de- 
cision of  Judge  Knox. 


Foreign  Rights  Sold 
on  Chaney  Picture 

Foreign  rights  to  the 
new  Lon  Chaney  success, 
“ Flesh  and  Blood,”  the 
Principal  Picture  Company 
special  which  is  now  being 
shown  at  first  run  houses 
throughout  the  country,  were 
sold  this  week  by  Irving  Les- 
ser, the  eastern  manager.  This 
deal  involved  the  first  foreign 
transaction  closed  by  this 
new  company  which  has  for 
its  officers,  Sol  Lesser  as 
President,  Irving  Lesser, 
Vice  President,  and  Michael 
Rosenberg  as  Secretary- 
Treasurer.  The  sales  follow: 
David  P.  Howells,  for  con- 
tinental Europe  distribution; 
Wardour  Films,  Ltd.,  of  Lon- 
don, for  Great  Britain;  Asso- 
ciated First  National  Exhibi- 
tors, Ltd.,  for  Australasian 
countries;  John  Kunzler  of 
Societa  Cinematografico,  for 
South  American  countries. 


Amalgamated  Starts 
First  Picture 

Work  on  the  Amalgamated  Ex- 
changes of  America’s  first  produc- 
tion to  be  distributed  on  the  Inde- 
pendent franchise  plan  starts  this 
week  at  the  company’s  studio  in 
New  Rochelle. 

The  first  picture  is  adapted  from 
Edward  Owings  Towne  latest  book, 
“ The  Madonna  In  Chains,”  which 
is  now  on  the  presses  for  publica- 
tion. The  cast  includes  E.  K.  Lin- 
coln, Martha  Mansfield,  Mrs.  Ro- 
dolph  Valentino,  De  Jari,  W.  H. 
Tooker,  Marion  Haslup,  Baby 
Peggy  Rice,  Leon  Williams  and 
Bessie  Allison.  The  latter  two  are 
colored  performers  and  have  made 
an  exceptional  name  for  themselves 
in  vaudeville  and  legitimate. 


Sam  E.  Morris,  who  has  joined  War- 
ner Bros,  in  an  executive  capacity. 


October  21,  1922 


2075 


Second  Burr  Comedy 
Is  Under  Way 

PRODUCTION  on  the 
second  of  the  “ All-Star  ” 
Comedies,  featuring  Ray 
McKee,  Mary  Anderson  and 
Charlie  Murray,  being  pro- 
duced at  the  Glendale  Studio 
by  C.  C.  Burr  for  release 
through  the  W.  W.  Hodkin- 
son  Corporation  has  begun  in 
earnest  with  a majority  of 
the  interiors  already  filmed. 
It  is  temporarily  titled  “ Her 
Rich  Uncle.”  The  company 
in  charge  of  Director  Gregory 
La  Cava  spent  two  days  on 
location  in  the  environs  of 
Richmond  Hill,  Long  Island, 
the  latter  part  of  the  week 
and  some  excellent  scenes 
are  said  to  have  been  obtained. 

With  the  first  of  the  “ All- 
Star  ” comedies  completed  to 
the  entire  satisfaction  of  the 
Hodkinson  officials,  Director 
La  Cava  is  determined  to 
supercede  “Faint  Heart” 
with  the  second  of  the  series. 
When  “Faint  Heart”  received 
its  test  premiere  at  the 
Gotham  Theatre  in  New  York 
City  last  week,  the  officials  of 
the  Hodkinson  Corporation, 
C.  C.  Burr  and  his  staff  and 
the  audience  present  were  ap- 
parently greatly  satisfied  with 
its  success. 


“More  to  Be  Pitied”  as 
Single  Feature 

Froof  of  the  unusual  strength 
that  exhibitors  are  attaching  to 
“More  To  Be  Pitied”  was  given 
this  week  by  the  fact  that  this  fea- 
ture was  booked  as  a single  fea- 
ture for  the  week-end  Saturday, 
Sunday  and  Monday,  at  one  of  the 
best  New  York  neighborhood 
houses,  Oct.  7th,  8th,  9th,  according 
to  C.  B.  C.  officers. 

It  is  the  policy  of  this  theatre, 
the  Crescent,  to  run  “ double  ” fea- 
tures excepting  in  such  cases  as  the 
booking  of  a feature  that  is  con- 
sidered by  the  management  suffi- 
ciently strong  to  pull  in  the  crowds 
alone,  and  this  policy  of  “ single- 
feature ” is  usually  played  there 
over  the  week-ends. 


Arro  wj»PlansT  Campaign 
For  New  Picture 

An  advertising  and  exploitation 
campaign  is  now  being  planned  by 
Arrow  Film  Corporation  for  “ The 
Streets  of  New  York.” 

W.  Ray  Johnston,  vice-president 
of  Arrow,  said  in  a recent  inter- 
view, “ I believe  that  ‘ The  Streets 
of  New  York’  as  a title  presents 
more  widely  diversified  advertising 
and  exploitation  possibilities  than 
does  any  other  name  that  has  ever 
come  to  my  attention.” 


Urban  Home  Again; 
Presides  at  Plant 

CHARLES  URBAN  is 
back  at  his  desk  at 
Urban  Institute,  Irving- 
ton-on-Hudson,  after  a six 
weeks  trip  to  Europe — and 
his  eightieth  journey  across 
the  Atlantic. 

All  of  the  Urban  projects 
are  now  gathered  at  Irving- 
ton. 

The  big  plant  includes  a 
tremendous  film  laboratory  of 
the  most  modern  industrial 
pattern,  besides  all  the  other 
great  departments  that  go  to 
make  up  Urban  Institute. 

The  Official  Urban  Movie 
Chats,  which  are  produced  in 
conjunction  with  the  Motion 
Picture  Theatre  Owners  of 
America  and  released  through 
the  W.  W.  Hodkinson  Cor- 
poration; and  the  Urban 
Popular  Classics,  which  are 
released  through  Vitagraph, 
are  being  edited  at  Urban  In- 
stitute, as  are  all  the  other 
pictures  which  bear  the  Urban 
imprint. 

Mr.  Urban  brought  home 
with  him  a large  amount  of 
material  for  his  educational 
releases. 


“Brass”  in  Production 
on  West  Coast 

“ Brass,”  the  Charles  G.  Norris 
novel  of  marriage  and  divorce  is 
in  the  course  of  production  at  the 
Warner  Brothers  west  coast  stu- 
dios, according  to  reports  received 
at  the  Warner  offices  from  Harry 
Rapf. 

This  is  the  third  production  being 
made  by  Rapf  for  the  Warner  or- 
ganization, the  first  two  being 
“ Rags  to  Riches,”  and  “ Little 
Heroes  of  the  Street,”  both  featur- 
ing Wesley  Barry. 

Sidney  Franklin,  who  directed 
Norma  Talmadge’s  most  recent  re- 
leases, is  directing  the  Rapf  pro- 
duction. Marie  Prevost,  the  feat- 
ured player,  heads  a cast  of  promi- 
nent screen  favorites,  the  names  of 
which  have  not  as  yet  been  an- 
nounced. 


^as  it  love 

» " ^ — \a/  a c Qrtf 


or  was  she  only 

PL* 


Emperor 

? 


Special  showing  of  “Notoriety,”  William  Nigh’s  production  for  Federated,  at  the 
Copley  Plaza  Hotel,  Boston,  on  Oct.  3 

Hyp  erion  Offers  Six  Pictures 

“Finger  Prints”  First  of  Series  for 
Release  One  Every  Six  Weeks 


AN  announcement  of  particular 
interest  to  the  independent 
market  is  made  this  week  by  the 
Hyperion  Pictures  Corporation, 
which  offers  to  independent  ex- 
changes an  unusually  attractive 
group  of  six  pictures,  for  release 
this  season. 

“ Finger  Prints,”  the  first  of  the 
six,  is  now  ready,  and  the  other  five 
will  be  released  at  regular  intervals 
of  about  six  weeks.  “ The  Seventh 
Noon,”  from  the  famous  novel  by 
Frederic  Orin  Bartlett,  is  in  prepa- 
ration and  the  titles  and  other  de- 
tails of  the  remainder  of  the  series 
will  be  made  public  shortly. 

According  to  the  statement  of  the 
distributing  organization,  the  series 
of  pictures  is  being  made  by  men 
who  have  intimate  knowledge  of 
conditions  in  the  independent  field, 
and  these  photodramas  have  been 
produced  to  fill  the  need  now  urgent 
in  that  field. 

These  six  pictures,  the  company 
officials  declare,  will  have  compe- 


tent direction  and  experienced  casts, 
high-class  productions,  strong  sto- 
ries by  popular  authors,  and  titles 
with  big  exploitation  and  publicity 
possibilities. 

A comprehensive  advertising  and 
publicity  campaign  has  been  laid  out 
to  get  the  utmost  value  for  the  ex- 
changemen  out  of  the  series.  Trade 
papers,  teaser  campaigns,  and  at- 
tractive and  practically  useful  cam- 
paign and  press  books  will  be  used 
to  put  over  each  of  the  six. 

“ Finger  Prints,”  the  first  release, 
is  said  to  be  a swift-moving  feature 
from  the  pen  of  Alton  Floyd,  edited 
and  titled  by  Joseph  W.  Farnham. 
It  was  directed  by  Joseph  W.  Lever- 
ing, and  includes  in  its  cast  Violet 
Palmer,  the  former  Fox  star ; 
Arthur  Donaldson,  Aida  Horton, 
Stanley  Walpole,  Louis  B.  Foley, 
Horace  James,  William  Wells,  W. 
J.  Gross,  Jack  Sharkey,  Louis  Rein- 
hart, Charles  Slattery  and  Emily 
Lorraine. 


Elinor  Glyn  Signs  With  Lesser 

Dorothy  Phillips  Will  Star  in  First 
Story  For  Principal  Pictures  Company 

in  this  country  and  abroad. 

Having  secured  a remarkable 
story  and  a popular  star,  Principal 
Pictures  Company  has  surrounded 
Miss  Phillips  with  an  all-star  cast 
embracing  such  notable  players  as 
Kenneth  Harlan  and  Bruce  McRae. 
Several  others  are  expected  to  sign 
contracts  late  this  week.  Colin 
Campbell  has  been  engaged  to  di- 
rect “The  World’s  a Stage.” 


SIMULTANEOUS  with  the  an- 
nouncement from  Principal 
Pictures  Company,  the  new  inde- 
pendent producing  and  distributing 
firm  of  which  Sol  Lesser  is  presi- 
dent, that  it  had  acquired  the  ser- 
vices of  Dorothy  Phillips,  one  of 
the  best-known  stars  in  the  business 
today,  came  word  from  the  con- 
cern’s New  York  office  that  it  had 
signed  Miss  Elinor  Glyn.  Her  first 
story  for  this  firm  will  be  “ The 
World’s  a Stage.”  Production  on 
this  feature  is  now  well  under  way. 

The  engagement  of  Miss  Phillips 
is  in  itself  a move  of  particular 
import  to  the  independent  market 
in  general.  Miss  Phillips’  pictures 
rank  among  the  best  sellers,  this 
star  having  established  a following 


Animal  Subject  Booked 
for  New  York  Houses 

“Man  vs.  Beast”  two-reeler  which 
Educational  announced  for  release 
the  last  of  this  month,  has  been 
booked  for  the  Rivoli  and  Rialto 
theatres,  Broadway,  New  York. 


MORE  TO  E>E  PITIED  IS  CLEANING  UP  EVERY  WHERE- 

WAIT  TILL  YOU  SEE  THE  SECOND  BOX  OFFICE  WINNER  . 

ONLY  A SHOP  GIRL 


20/6 


Motion  Picture  News 


“ Wildness  of  Youth  ” 
to  Open  Run 

^TTflLDNESS  OF 
V/y  YOUTH,”  claimed 
" ' as  one  of  the  finest 
productions  ever  put  out  by 
the  Graphic  Film  Corporation, 
will  have  its  first  run  at  the 
Strand  Theatre,  Newark,  be- 
ginning the  week  of  October 
14th  and  will  run  the  entire 
week.  An  exceptionally  large 
advertising  campaign  was  in- 
augurated starting  last  Mon- 
day in  all  the  Newark  papers 
and  the  neighboring  sections. 

The  cast  includes  Virginia 
Pearson,  Mary  Anderson, 
Harry  T.  Morey,  Joseph 
Striker,  Thurston  Hall,  Julia 
Swayne  Gordon,  “ Bobby  ” 
Connelly,  Harry  Southard, 
Madeline  La  Varre  and 
George  J.  Williams.  The  story 
and  scenario  are  by  Ivan 
Abramson  and  Don  Dundas. 


Exact  Locations  Used 
in  Rogers  Picture 

By  adhering  to  the  exact  his- 
torical locations  as  presented  by 
Washington  Irving  in  his  classic 
“ The  Legend  of  Sleepy  Hollow,” 
which  will  be  released  November 
5 by  the  W.  W.  Hodkinson  Corpor- 
ation under  the  title  of  “The  Head- 
less Horseman,”  Carl  Stearns 
Clancy,  producer  of  the  picture,  has 
given  to  the  screen  a vista  of  pic- 
turesque settings,  it  is  stated, 
wherein  every  point  of  interest  that 
found  its  way  into  the  minds  and 
hearts  of  the  millions  of  those  who 
read  the  book,  has  been  faithfully 
duplicated. 

The  countless  who  have  followed 
the  lives  of  these  old  historical 
Dutch  settlers  along  the  Hudson 
River  will  find,  for  instance,  views 
of  the  old  Dutch  church,  both  in- 
terior and  exterior  in  which  Icha- 
bod  Crane  sang. 


Cartoon  Series  Named 
“ Roving  Thomas” 

In  the  new  output  of  Urban 
Popular  Classics,  which  are  being 
released  by  Vitagraph,  is  a series 
of  travel  pictures  with  a cartoon 
guide. 

The  series  is  known  by  its  guide, 
“ Roving  Thomas,”  otherwise  iden- 
tified as  the  Urban  cat. 

“ Roving  Thomas  ” starts  his 
tour  in  New  York  and  goes  around 
the  world,  pointing  out  the  places 
of  interest. 

It  is  very  much  like  a tour  under 
the  direction  of  a professional 
traveler,  “ Roving  Thomas  ” being 
the  professional. 

The  cartoons  are  the  creation  of 
John  Terry;  the  travel  scenes  come 
from  Mr.  Urban’s  travel  collection. 


New  Feature  For  Johnny  Flines 

Third  Production  Temporarily  Titled 
“Luck”  UnderWay  at  Glendale  Studios 


C.  BURR  and  Johnny  Hines 
are  off  again  on  another  ex- 
tensive production  campaign,  this 
time  with  Johnny  Hines  featured 
again  in  a six-reel  comedy  drama. 

Production  on  the  third  Hines 
feature,  temporarily  titled  “ Luck,” 
from  the  story  of  the  same  name 
by  Jackson  Gregory,  begins  this 
week  at  Burr’s  Glendale  studio. 

Included  in  the  cast  up  to  the 
present  writing  are  Edmund  Breese 
and  J.  Barney  Sherry,  both  of 
whom  appeared  to  excellent  ad- 
vantage with  Hines  in  “ Burn  ’Em 
Up  Barnes  ” and  “ Sure-Fire  Flint,” 
Charlie  Murray,  veteran  Mack  Sen- 
nett  star  now  associated  with  C. 
C.  Burr  in  the  production  of  the 
“ All-Star  Comedies  ” and  Joe  Kink 
who  has  appeared  in  a great  num- 
ber of  the  more  meritorious  pro- 
ductions made  in  the  east  in  the 
past  two  years.  Just  who  the  female 


lead  will  be  is  as  yet  undetermined, 
since  Burr  is  now  conducting  nego- 
tiations with  three  nationally  known 
stars  to  appear  opposite  Hines. 

It  was  producer  Burr’s  original 
intention  to  secure  the  services  of 
Doris  Kenyon,  whose  work  opposite 
Hines  in  “ Sure-Fire  Flint  ” was  so 
commendable,  but  Miss  Kenyon  is 
now  touring  the  country  in  her 
stage  success  “ Up  the  Ladder,” 
which  made  her  presence  impos- 
sible. C.  C.  Burr,  however,  prom- 
ises within  the  next  week  to  an- 
nounce the  signing  of  one  of  the 
nationally  known  female  stars 
whose  name  with  that  of  Hines  and 
the  high-calibred  supporting  cast 
should  mean,  along  with  a corking 
good  story,  an  attraction  that 
should  be  eagerly  sought  for  by  all 
independent  exchangemen. 

It  is  expected  that  this  latest 
Hines  feature  will  be  ready  for  re- 
lease December  first. 


Jawitz  Will  Distribute  Picture 

“Beware  Of  The  Law”,  North  Woods 
tory,  Will  be  Released  This  Fall 


TAWITZ  PICTURES  COR- 
PORATION  announce  that 
they  will  contribute  to  the  Fall  re- 
leases on  the  independent  market, 
a five-part  drama  of  the  North 
Woods,  entitled  “ Beware  of  the 
Law.”  The  picture,  from  a popular 
magazine  story,  was  directed  by  W. 
A.  S.  Douglas  and  features  Mar- 
jorie Payne  and  an  all-star  cast. 

It  is  said  to  be  unusually  well 
balanced,  in  that  the  story  contains 
strong  drama,  mystery,  and  a 
wholesome  comedy  relief.  Mar- 
jorie Fayne  is  seen  as  Rose  Le- 
Barbe,  a girl  grocer  in  a Canadian 
border  village,  who  innocently  be- 
comes a factor  in  the  schemes  of 
a desperate  band  of  whiskey  smug- 
glers, while  at  the  same  time  falling 


in  love  with  a handsome  young 
revenue  officer. 

While  in  every  way  an  interest- 
ing picture  for  adult  audiences,  the 
absolute  cleanliness  of  the  feature 
is  shown  by  the  fact  that  the  New 
York  State  Motion  Picture  Com- 
mission approved  it  without  a single 
elimination  or  change. 

Jawitz  claims  that  the  press-book 
issued  in  connection  with  “ Beware 
of  the  Law  ” is  unusually  practical, 
containing  a dozen  cheap  exploita- 
tion stunts,  well  within  the  means 
of  the  average  house,  which  are 
sure  to  draw  because  every  one 
promises  entertainment  by  handing 
the  crowd  a laugh.  Lithographs 
and  exploitation  material  of  equally 
strong  sales  appeal  will  accompany 
the  feature. 


Diminutive  Heroine 
For  Frankie  Lee 

Negotiations  will  be  completed 
soon  and  announcement  made  re- 
garding the  engagement  of  a prom- 
inent child  actress  to  play  opposite 
Frankie  Lee  in  his  new  series  of 
two-reel  comedies.  The  initial  as- 
signment will  be  the  part  of 
“ Blanche  ” in  the  first  of  the  series 
to  be  made  under  the  working  title 
of  “ Last  Night  When  I Kissed 
Blanche  Thompson,”  a role  that  re- 
quires a child  of  decided  histrionic 
ability. 

Frankie  and  the  little  girl  will 
have  the  central  parts,  and  will  be 
supported  by  a cast  of  well  known 
adult  players.  Clarence  Bricker 
will  direct  the  series. 


‘‘Famous  Mrs.  Fair” 
Under  Way  Soon 

Fred  Niblo  has  commenced  pre- 
liminary work  upon  James  Forbes’ 
stage  success  “ The  Famous  Mrs. 
Fair,”  which  will  be  his  first  pro- 
duction, presented  by  Louis  B. 
Mayer,  for  Metro.  The  director  of 
“ The  Three  Musketeers,”  “ Blood 
and  Sand  ” and  “ The  Mark  of 
Zorro  ” expects  that  the  material  in 
this  play  which  starred  Henry 
Miller  and  Blanche  Bates  for  two 
years  will  make  the  finest  photo- 
play entertainment. 

Frances  Marion  is  working  in  co- 
operation with  the  director  on  the 
adaptations  necessary  for  the  proper 
translation  of  the  stage  success  to 
the  screen. 


Movie  Chat  Depicts 
Sculptor  at  Work 

Gutzon  Borglum,  the  sculptor,  is 
starting  on  a four  years’  job,  the 
creation  of  a Civil  War  memorial 
depicting  the  Southern  view  of  the 
Civil  War — or  the  “ Lost  Cause,” 
as  they  call  it. 

The  newest  issue  of  the  Urban 
Movie  Chats  shows  him  in  confer- 
ence with  the  owner  of  Stone 
Mountain  in  Georgia,  where  the 
memorial  will  be  placed  after  its 
completion. 


Big  Campaign  For  “Notoriety’ 

Weber  and  North  Contract  for  Large 
Appropriation  Devoted  to  Advertising 


CONTRACTS  involving  a large 
appropriation  for  outdoor  bill- 
board advertising  and  fan  magazine 
announcements  on  the  release  of 
“ Notoriety,”  Will  Nigh’s  first  inde- 
pendent production  for  L.  Lawrence 
Weber  and  Bobby  North,  have  been 
signed  this  week  by  the  producers 
and  distributors. 

The  reason  for  the  unusual  out- 
lay, is  the  decision  on  the  part  of 
Weber  & North  to  get  behind  a big 


picture  when  they  have  one. 

In  addition  to  the  direct  appeal  to 
picture  patrons  by  means  of  bill- 
board and  magazine  advertising, 
Weber  & North  have  already  begun 
a trade  - paper  campaign  for  the 
benefit  of  state  right  buyers  of 
“ Notoriety.”  Exhibitors  will  be  ap- 
proached with  inserts  and  double 
page  spreads  on  the  Will  Nigh  fea- 
ture that  will  create  demand  for 
booking. 


Short  Subjects  Chosen 
for  Theatre  Opening 

Educational  Pictures  were  repre- 
sented on  the  opening  program  of 
the  new  Kentucky  theatre  at  Lex- 
ington, Ky.,  with  two  subjects,  a 
Christie  Comedy  and  Kinograms, 
the  news  reel. 

The  comedy  chosen  for  the  first 
program  at  this  fine  new  house  was 
“ That  Son  of  a Sheik,”  a satire  on 
the  many  Sheik  dramas,  featuring 
Neal  Burns  with  Viora  Daniel. 
This  Christie  Comedy,  together  with 
Kinograms,  was  advertised  on  the 
front  page  of  a special  Kentucky 
theatre  section  issued  by  the  Lex- 
ington Herald. 


// 


SHE  MAYBE 


ONLY  A SHOP  GIRL 

BUT  WATCH  HER  BRING  MONEY  INTO  YOUR  BOX  OFFICE 


w 


October  21,  1922 


2077 


NEW  THEATRE 

Construction  & Equipment 

P R O JECTION  Department  c * m e » a 

P.  M.  ABBOTT TECHNICAL  EDITOR 


Attractiveness  for  Combined 
Theatre  and  Store  Front 

Building  Can  Be  Made  to  Arrest  the  Eye  at  Several  Blocks’  Distance 


By  F.  S.  Laurence, 

Executive  Secretary 
National  Terra  Cotta  Society 
Two  classes  of  business  depend  for 
patronage  largely  upon  the  attractiveness 
of  the  buildings  housing  them — stores  and 
theatres.  Both  must  rely  in  considerable 
measure  upon  strolling  patronage  and  the 
casual  action  of  this  is  often  dictated  by 
the  unconscious  promptings  of  interest 
aroused  by  the  characteristics  of  exterior 
treatment  which  arrest  the  eye. 

The  vehicles  for  accomplishing  this  at- 
traction are  appealing  architectural  de- 
sign and  the  materials  used  for  its  em- 
bodiment. Among  these  terra  cotta  is  the 
most  flexible  medium  for  responding  to 
the  particular  interest-compelling  features 
which  location  and  the  character  of  pat- 
ronage may  dictate  as  advisable.  Its  ready 
adaptability  to  almost  any  degree  of  sim- 
plicity or  elaboration  and  variety  of  color 
effects  exceeds  that  of  any  other  endur- 
ing material  and  carries  with  it  the  further 


advantage  that  it  is  instantly  recognized  as 
among  the  fireproof  materials  which  con- 
tribute to  safety. 

Both  in  the  store  and  theatre  the  impres- 
sion conveyed  by  the  use  of  a material  of 
this  kind  is  that  the  enterprise  it  houses 
must  be  of  the  class  which  yields  good  re- 
sults in  the  service  rendered  for  the  money 
expended.  Cheap  and  shoddy  construc- 
tion inevitably  repels  just  as  inordinately 
expensive  finish  in  the  use  of  very  costly 
materials  may  frighten  off  with  the  im- 
plication of  “ too  much  class  ” for  the 
average  purchaser’s  pocketbook. 

Here  is  where  the  problem  of  incor- 
porating stores  in  a theatre  building  for 
rental  revenue  involves  a nice  calculation 
of  the  psychology  of  the  two  kinds  of 
patronage  to  be  attracted.  If  the  stores 
are  to  be  an  integral  part  of  the  general 
front  which  encloses  the  theatre  building 
it  is  obvious  that  their  architectural  treat- 
ment in  design  and  material  must  harmon- 
ize in  character  and  feeling  with  the  treat- 


ment of  the  theatre  entrance.  As  the  aim 
of  the  store  in  respect  to  attracting  the 
strolling  passer  is  like  that  of  the  theatre 
the  treatment  and  material  most  appro- 
priate for  the  latter  can  be  freely  carried 
out  in  the  general  design  of  the  entire 
front  so  as  to  produce  the  imposing  effect 
of  an  important  theatre  no  matter  how 
small  the  theatre  within  may  actually  be. 
It  is  in  other  words  a theatre  building 
housing  stores  and  not  a store  building 
housing  a theatre.  This  is  best  for  both 
the  theatre  and  store  so  far  as  casual 
patronage  is  concerned. 

In  terra  cotta,  owing  to  the  fact  that  it 
is  a plastic  clay  material  pressed  from 
moulds,  very  rich  and  elegant  effects  of 
design  can  be  obtained  at  a very  moderate 
cost  as  the  expense  of  ornament  occurs 
chiefly  in  the  original  clay  model  from 
which  moulds  are  cast  and  this  can  be  of 
a design  which  repeats  itself  indefinitely. 
There  is,  therefore,  no  expensive  carving 
( Continued  on  page  2084) 


On  the  right  side  is  the  Hamilton  theatre,  14 6th  Street  and  Broadway,  N ew  York  City.  Thomas  W.  Lamb,  architect.  A handsome  design  in  matt 
glased  cream  colored  terra  cotta  ivhich  shows  devotion  of  considerable  sp  ace  to  renting  purposes  while  still  maintaining  the  dominant  character  of 
an  important  theatre  budding.  On  the  right  is  the  Gayety  theatre,  Kansas  City,  done  in  terra  cotta 


2078 


Motion  Picture  New.  | 


Historical  Developments  Leading 
to  the  Modern  Motion  Picture 

Early  90’s  Ushers  in  Beginnings  of  the  Present-Day  Projectors 


(Editor's  Note:  In  last  week’s  issue 
was  published  the  first  installment  of  an 
article  on  the  subject  of  “ Historical 
Developments  Leading  to  the  Modern 
Picture”  by  C.  Francis  Jenkins.  These 
articles  are  taken  from  a paper  on  the 
subject  prepared  by  Mr.  Jenkins  and 
presented  before  the  Society  of  Motion 
Picture  Engineers .) 

By  C.  Francis  Jenkins 

Among  the  early  English  workers  were 
Friese  Greene  and  Mr.  Evans  who  exhib- 
ited a camera  before  the  Bath  Photo  So- 
ciety, February  25,  1890,  and  in  1895  were 
working  on  a projector,  work  which  was 
concurrent  with  the  work  of  the  Lumiere 
Brothers  in  France.  The  Lumiere  camera 
was  also  used  as  a projector,  however,  and 
as  such  came  to  America  in  1897. 

The  American  Biograph,  built  by  Her- 
man Castler  in  1896  was  one  of  the  very 
best  of  the  projectors  of  these  early  devel- 
opment years.  He  worked  on  the  theory 
that  the  larger  the  frame  the  sharper  the 
definition  on  the  screen  because  of  the 
less  enlargement  required.  This  machine 
used  224-inch  width  of  film.  The  film,  un- 
perforated, was  advanced  through  the 
projector  by  the  griping  action  of  mutil- 
ated cylinders  which  contracted  for  only 
a fourth  of  a revolution.  The  resultant 
screen  picture  was  excellent,  but  like  all 
the  other  mechanisms  employing  film  dif- 
fering from  the  generally  standard,  had 
its  day,  played  its  part  and  dropped  from 
sight. 

In  1890,  I began  work  on  mechanisms 
for  recording  and  reproducing  motion. 
Two  systems  were  developed  side  by 
side ; one  employed  intermittent  mo- 
tion at  the  picture  aperture,  the  other 
continuous  motion.  Cameras  were  first 
made,  in  which  film  was  used,  split 
to  width  in  the  dark  from  Kodak 
film  brough  in  local  photographic 
shops.  These  pieces  were  spliced  into 
strips,  sometimes  twenty-one  feet  long,  if 
I was  lucky.  Prints  were  made  from  neg- 
atives exposed  in  the  cameras — usually  in 
the  continuous  motion  camera,  for  it  made 
the  steadiest  pictures,  though  projection 
was  mostly  in  the  intermittent  machine 
which  had  no  interrupting  shutter  and 
therefore  gave  most  illumination. 

The  continuous  motion  mechanism  con- 
sisted of  a rotating  disc  carrying  a plur- 
ality of  matched  lenses  arranged  around 
its  periphery  and  passing  in  single  line 
sequence  across  an  adjustable  opening  in 
exact  synchronism  with  a film  moving 
downward  in  the  focus  of  the  lenses.  Dif- 
ferent mechanisms  were  made,  with  an 
equipment  of  lenses  ranging  from  five  to 
forty-eight  and  in  spaced  relation  depend- 
ing on  the  height  of  the  frame  chosen. 


Continuous  motion  mechanism  with  plurality 
of  lenses 


In  the  intermittent  mechanism  the  film 
was  illuminated  for  about  seven-eighths 
and  moved  in  about  one-eighth  of  a period. 
A “ beater  type  ” was  first  employed  and 
later  followed  by  the  geneva  gear,  a gear 
found  in  many  makes  of  watches  to  pre- 
vent winding  the  spring  too  tight. 

My  works  was  my  own,  but  viewing  the 
art  in  historical  retrospection  from  this 
late  day,  it  is  evident  that  the  solution 
of  the  illumination  problem  was  my  only 
original  contribution  to  the  art  as  practised 
from  1890  to  the  present  time.  I must 
confess  that  I don’t  quite  understand  why 
the  thing  wasn’t  hit  upon  by  someone  pre- 
viously, it  was  so  simple  as  so  perfectly 
obvious  when  once  done,  like  half  turn 
of  the  screw  which  made  the  constant 
contact  transmittent,  which,  in  its  turn, 
made  the  telephone  a commercial  article. 

As  my  old  apparatus  was  acquired  by 
the  United  States  National  Museum  in 
1895  and  there  it  can  still  be  seen  (on 
exhibit  in  the  Graphic  Arts  Department). 

My  projectors  were  motor  driven  and 
by  some  accident  of  design  were  built 
left-handed,  a type  which  has  since  been 
followed,  consciously  or  unconsciously,  in 
the  design  of  machines  the  world  over. 

Exhibitions  to  friends  were  given  from 
time  to  time  in  1891,  1892  and  1893, 
though  my  first  exhibition  of  which  any 
account  appeared  in  printed  publications, 
was  in  June  of  1894. 

In  March  following  I secured  the  finan- 
cial assistance  of  a local  man  and  we  built 
three  copies  of  this  early  machine  and 


exhibited  them  at  the  Cotton  States  Ex 
position,  Atlanta,  1895.  These  were  thl 
first  of  picture  shows  in  a building  buil 
exclusively  for  the  purpose. 

In  the  winter  following,  I demonstratet 
the  original  instrument,  the  Phantoscope 
before  the  Franklin  Institute  of  Phila 
delphia  and  at  the  close  of  the  demonstra 
tion  it  was  voted  that  the  matter  shoult 
go  before  the  proper  committee  to  deter 
mine  whether  it  ought  to  receive  scientific 
acknowledgment.  The  Committee  in  due 
course  recommended  the  Elliott  Cressor 
Gold  Medal  and  published  its  findings  ir 
the  Journal  for  three  months.  Thereupor. 
the  proposed  award  was  vigorously  op- 
posed by  two  interested  gentlemen,  bul 
after  many  months  of  taking  testimony 
and  considering  evidence  and  data  sub- 
mitted, the  originally  recommended  award 
was  made.  Eighteen  years  later  a second 
award  was  made,  the  John  Scott  medal, 
for  improvements,  i.  e.,  lateral  projection 
as  demonstrated  in  a machine  which  1 
- later  christened  the  Graphscope. 

Efforts  have  been  made  from  time  tc 
time  to  exploit  synchronized  pictures  and 
sound,  but  without  success.  There  is  nc 
difficulty  in  synchronizing.  This  has  beer 
accomplished  in  several  ways  by  those  en- 
gaged thereon,  my  own  scheme  being  tc 
put  the  sound  record  on  the  film  as  a 
sinuous  edge  so  that  accidental  destruc- 
tion of  a part  of  the  film  would  take  oul 
as  much  sound  as  picture,  and  when 
spliced  would  still  be  in  synchronism  and 
without  any  adjustment  of  mechanism 
The  public,  however,  did  not  favorably  re- 
ceive any  of  the  singing  pictures  and  all 
such  schemes  disappeared  when  the  nov- 
elty of  a single  exhibition  had  passed.  The 
silent  drama  is  attractive  to  a very  large 
extent,  I think,  because  it  is  the  silenl 
drama. 

Stereoscopic  motion  pictures  have1  beer 
the  subject  of  considerable  thought  and 
have  been  attained  in  several  ways,  as  de- 
scribed in  the  October,  1919,  transactions 
of  this  Society,  but  never  yet  have  they 
been  accomplished  in  a practical  way.  By 
practical,  I mean,  for  example,  without 
some  device  to  wear  over  the  eyes  of  the 
observer.  It  is  generally  conceded  that 
its  acceptable  accomplishment  would  en- 
hance the  beauty  of  the  motion  picture. 

Motion  pictures  in  natural  color  have 
been  attained  by  several  persons,  one  of 
the  first  to  have  wide  public  exploitation 
was  that  employed  by  Smith  and  Urban 
(Chas.  Urban,  one  of  our  members). 
The  film  had  color  stencil  frames  alternat- 
ing longitudinally  of  the  film  and  which 
were  projected  respectively  through  red- 
vellow  and  green-blue  tinters  so  that  the 
( Continued  on  page  2080) 


2079 


It’s  to  their  eyes  you  are  selling! 


patrons  of  your  theatre, 
e people  who  decide 
aether  you  are  to  be  a 
success,  whether  your 
theatre  or  the  “other  theatre”  is  to  be 
the  leading  one  in  town,  make  their 
decision  on  what  they  see  — what 
they  see  on  your  screen. 

Your  imposing  foyer  with  all  its 
spaciousness,  your  soft  plush  carpet 
which  gives  that  feeling  of  elegance 
and  luxury,  your  courteous  ushers, 
comfortable  seats  and  music  that 
ranges  from  soul  soothing  to  soul 
stirring  — all  of  them  help  you  to 
please  your  patrons.  But  they  are  all 
incidental. 

Only  what  you  show  on  the  screen 
is  vital! 

That  is  what  makes  them  leave 
their  comfortable  homes  to  spend 
their  hours  with  you.  And  what 


Wagner  White-Light  Converter,  Type  S.  C. 
Contains  converter,  transformer  element  and 
starting  switch.  Ballast  resistance,  polarity 
switch  and  ammeter  are  included  as  part  of 
the  equipment  and  furnished  in  separate  units. 


they  see  depends  not  only  upon  what 
pictures  you  select,  but  also  on  the 
light  you  use  to  project  those  pictures. 


If  you  use  the  proper  light,  your 
pictures  will  show  clearly  and  pleas- 
ingly.  Or  by  improper  light,  you  can 


tire  their  eyes  with  variations  in  in- 
tensity, flickers  and  “spots”.  And 
what  otherwise  would  have  been  a 
pleasant  evening  is  turned  into  a tire- 
some one. 

The  Wagner  White-Light  Con- 
verter provides  from  alternating  cur- 
rent a clear,  brilliant  white  light  for 
projection.  The  light  it  furnishes  is 
steady,  even  at  change-over  and  is 
conveniently  controlled. 

We  have  made  a study  of  this 
subject  and  have  published  it  in  book 
form.  The  title  is  “Light  For  Motion 
Picture  Projection”  and  we  would 
like  to  send  you  a copy  of  it.  If  you 
are  at  all  interested  in  this  vital  sub- 
ject, use  the  coupon  below. 

Wagner  Electric  Corporation 

(Formerly  known  as  Wagner  Electric  Mfg.  Co.) 

Saint  Louis 

Atlanta  Dallas  Minneapolis  Salt  Lake  City 

Baltimore  Denver  Montreal  San  Francisco 

Boston  Detroit  New  York  Seattle 

Buffalo  Indianapolis  Omaha  Saint  Louis 

Chicago  Kansas  City. Mo.  Philadelphia  Springfield,  Mass 

Cincinnati  Los  Angelei  Pittsburgh  Toledo 

Cleveland  Milwaukee  Portland, Ore.  Toronto 

For  local  addresses  consult  telephone  directories 


WAGNER  WHITE-LIGHT  CONVERTER 


Wagner  Electric  Corporation,  Saint  Louis,  Mo. 

Please  send  me,  without  obligation  on  my  part,  a copy  of  your  book,  “Light  For  Motion  Picture  Projection.” 

Firm  or 

Name Theatre _ Position 

Street Town  State 


2080 


Motion  Picture  New 


( Continued  from  page  2078) 
film  running  through  the  machine  at  twice 
standard  speed  produced  a composite 
screen  picture  in  natural  color  and  motion. 

Gaumont  in  1913  had  a color  scheme  in 
which  three  rows  of  frames  were  ar- 
ranged side  by  side  on  a wide  film,  each 
row  being  projected  through  its  appro- 
priate tint  and,  superimposed,  produced 
a screen  picture  in  natural  color.  With 
a synchronizing  attachment  sound  was 
also  added  giving  “ talking  motion  pic- 
tures in  natural  color.” 

As  each  of  these  schemes  required  spe- 
cial apparatus  difficulty  was  experienced 
in  exploiting  these  processes  and  they  fell 
by  the  wayside. 

The  process  which  will  succeed  is  that 
which  fits  standard  machines  without 
change.  Such,  for  example,  as  that 
patented  by  Arturo  Hernandez  and  skill- 
fully developed  by  one  of  our  members, 
Mr.  Kelley.  This  was  demonstrated  at 
our  Philiadelphia  meeting  and  described 
in  the  transactions  of  November,  1918, 
and  April,  1919.  It  consists,  as  you  will 
remember,  of  a double  coated  film,  the  red- 
yellow  frames  being  on  one  side  and  the 
blue-green  frames  on  the  other  side  of  the 
film,  each  side  tinted  in  its  proper  color 
throughout  the  length  of  the  film.  Such 
a natural  color  film  can  be  run  in  the 
standard  projector  without  change,  and 
can,  and  often  is,  put  into  a split  reel  with 
monochrome  film. 

The  suppression  of  flicker  (and  result- 
ant headache)  was  the  next  problem  to 
attract  attention  and  the  first  mention  I 
find  is  in  1900  and  the  description  says 
that  “ the  shutter  rotates  once  in  the  inter- 
val between  the  movements  of  the  film.” 
But  as  more  commonly  practiced  flicker 
is  subdued  by  adding  one  or  moro  blades 
rather  than  by  rotating  the  shutter  oftene*-. 

In  France  the  Pathe  Brothers  have  a 
notable  establishment  in  which  the  requis- 
ites for  the  entire  motion  process  are  pro- 
duced, i.  e.,  raw  stock,  cameras,  laboratory 
equipment,  studio  and  projectors.  In 
England  Chas.  Urban  for  several  years 


maintained  a similar  plant  and  his  ac- 
cumulation of  educational  and  scientific 
subjects  are  probably  unequalled  any- 
where. 

We  have  no  similar  establishment  in 
America,  the  Yankee  being  more  prone  to 
specialize.  And  my  sketch  would  be  in- 
complete should  I fail  to  mention  the  im- 
petus initially  given  to  quality  picture  pro- 
duction by  Messrs.  Bell  and  Howell,  mak- 
ers of  fine  cameras  and  printers.  Another 
who  has  made  himself  paramount  in  his 
specialty,  picture  printing,  is  Mr.  Roth- 
acker.  Both  Bell  and  Rothacker  are  mem- 
bers of  our  Society.  And  just  here  let 
me  note  that  quality  production  has  been 
possible  by  the  uniformly  high  standard 
of  raw  stock  furnished  by  George  East- 
mann,  represented  in  our  Society  by  Mr. 
Blair. 

Projection  has  not  been  developed  to 
the  same  high  degree,  perhaps  because 
the  accomplishment  is  far  more  difficult. 
The  analytical  end  of  the  motion  picture 
process  has  always  been  the  least  trouble- 
some, principally  because  of  the  ample 
time  latitude  of  film  movement  in  the 
camera  and  printer.  The  projector  still 
lacks  the  100%  quality  for  100%  of  time 
of  a completely  developed  machine,  in  ad- 
dition to  an  efficiency  of  but  50%  in  light 
utilization. 

And  yet  I think  it  one  of  the  most  re- 
markable mechanisms  extant.  Consider- 
its  intermittent  sprocket  for  example ; it 
handles  a hundred  feet  of  fragile  and 
delicate  film  per  minute,  with  a start-and- 
stop  motion,  at  a speed  of  150  feet  per 
second  at  the  maximum  point,  stopping 
it  with  so  nearly  microscopical  exactness 
that,  magnified,  say,  four  hundred  diam- 
eters, and  repeated  sixteen  times  a second, 
the  unsteadiness  is  almost  nil. 

As  for  players  our  art  now  has  such 
popularity  that  few  actors  and  actresses 
of  the  speaking  stage  have  been  able  to 
resist  the  lure  of  the  silent  drama,  despite 
their  prejudice,  though  none  of  them  has 
made  so  great  successes  as  those  of  less 
or  no  foot-light  experience.  Apparently 


stagecraft  and  cameracraft  don’t  “ gee 
Certain  it  is  that  new  names  have  attaine; 
stellar  brilliance  in  the  pictures,  the  ne  ■ 
medium  of  expression  having  develope 
a new  type  of  artist  both  in  acting  an 
in  direction. 

But  we  should  not  forget  that  while  oui 
art  as  an  industry  is  the  fifth  largest  i 
the  world,  and  money  has  been  spent  wit 
reckless  disregard  of  values,  it  was  th 
courageous  spirit  who  established  the  fin 
5c  movie  house  who  made  such  expendi 
tures  and  such  returns  possible.  Thi 
was  the  real  beginning  of  the  expansion 
which  made  an  industry  of  a scientifi 
plaything,  and  a film  exchange  systen 
which  has  endured  to  this  day.  For  jus 
as  the  central  exchange  made  the  tele 
phone  widely  useful,  so  the  movie  theatn 
made  the  motion  picture  a profit  paying 
entertainer. 

So,  as  Sargent  happily  puts  it,  for  fif 
teen  years  now  we  have  had  a device  foi 
dramatic  representation  which  has  giver 
us  every  form  of  entertainment  known  t( 
man  since  the  beginning  of  time.  Wt 
present  the  story  teller  in  a pantomime 
far  more  effective  than  mere  words  alone 
we  show  every  form  of  spectacular  repro- 
duction in  a splendor  never  dreamed  of 
by  a Caesar ; we  present  every  human 
emotion  known  to  exist  in  a realism  and 
costume  true  to  nature ; we  multiply  the 
magic  lantern  a thousand- fold  in  every 
reel ; we  bring  every  distant  country,  every 
strange  people,  every  quaint  custom,  every 
new  and  wonderful  invention,  every  scien- 
tific discovery ; all  this  we  bring  to  the 
stay-at-homes  and  an  humble  coin  pays 
the  fiddler.  The  child  of  today  has  seen 
more  of  the  world  than  did  the  traveler 
of  yesterday. 

Many  great  enterprises  have  begun  with 
the  doing  of  some  very  simple  thing.  So 
in  motion  pictures  when  the  opening  in 
the  shutter  was  enlarged  scientific  group- 
ing stopped  and  the  development  of  an 
industry  began,  an  industry  grown  al- 
ready to  great  magnitude.  But  I firmly 
believe  that  because  of  its  universal  use- 
fulness, the  ability  to  convey  information 
between  all  peoples  of  the  earth  (for  you 
should  remember  that  it  is  without  lan- 
guage or  literacy  limitation),  the  motion 
picture  is  destined  ultimately  to  be  the 
greatest  single  industry  known  to  man- 
kind. I think,  therefore,  fellow  engineers, 
we  may  justly  be  proud  of  our  vocation. 


Empress  Theatre,  Okla- 
homa City,  Reopened 

Manager  Tom  H.  Boland  has  reopened  the 
Empress  theatre  which  has  been  shut  down  for 
repairs  and  redecorating.  Two  up  to  date  and 
latest  model  Powers  Projectors  have  been  in- 
stalled and  the  ventilation  system  has  been  im- 
proved upon.  The  walls  are  painted  in  Egyptian 
design,  all  decorations  are  in  old  gold  and  ivory 
with  set-in  ceiling  electric  lights.  The  chairs 
have  been  repaired  and  repainted.  The  lobby 
has  the  largest  chandelier  in  the  state  and 
thousands  of  glass  ornaments  suspended  over- 
head. The  ticket  office  has  been  moved  in  front 
near  the  entrance — Noble. 


The  original  Jenkins  lateral  projector 


October  21,  1922 


2081 


ST’S  A 


OfttOlY 


eiCSSESTML 
©KGAN 


The  Barton  Console 
in  the 

Stuart  Theatre, 
Wausau,  Wisconsin 
W.  G.  Maxey,  Owner 


Song 

of 

Sixpence 


Barton  music  is  moneyed  music.'  Itismz/music — the  kind 
you  invest  in  and  get  your  dividends  at  the  box  office. 


Like  every  other  worth-while  attraction,  you  must  buy 
the  genuine — you  cannot  get  Barton  results  without  a 
Barton  Orchestral  Organ.  With  its  exclusive  divided  man- 
ual you  get  hundreds  of  new  organ  orchestral  combin- 
ations never  before  obtained.  Any  organist  can  play  a 
Barton  well,  and  how  the  public  loves  it!  Pathos  and 
thrills,  jazz  and  cathedral  chimes  are  yours  with  a Barton. 


Write  today  for  the  Barton  Partial  Payment 
Plan — makes  your  Barton  pay  for  itself. 


The  Bartola  Musical  Instrument  Co. 
313-316  Mailers  Bldg. 

Chicago,  Illinois 


2082 


Motion  Picture  News 


National  Anti-Misframe  League  Forum 


Curves  for  Equivalent  Focus  of  Objective, 
Throw  and  Picture  Size 


A short  time  ago  this  department  carried  a 
lense  chart  which  was  made  up  of  actual 
numerical  figures  fo_r  the  selection  of  lenses. 
This  week  is  presented  a lens  chart  in  the  fort 
of  curves  from  which  all  the  data  necessary 
for  securing  a focal  length  of  the  projection 
lens,  length  of  throw  and  size  of  picture  may 
be  obtained.  The  chart  was  originally  pub- 
lished in  the  bulletin  issued  by  the  National 
Lamp  Works  on  Incandescent  Lamp  Projection. 

In  using  this  chart  employ  the  following  pro- 
cedure : 

When  the  length  of  throw  from  the  ob- 
jective lens  to  the  screen  and  the  size  of  pic- 
ture desired  are  known — to  find  the  equivalent 
focus  of  objective  required — 

On  the  right  hand  side  of  the  chart  and  also 
extending  up  along  the  top  are  numbers  from 


8 to  25  which  represent  the  width  of  picture. 
From  among  these  figures  select  the  width  of 
picture  to  be  used.  Run  down  this  line  until 
it  meets  the  line  coming  over  from  the  scale 
on  the  left  hand  side  giving  the  throw  in  feet. 
Then  read  the  scale  directly  under  where  these 
two  lines  meet  the  equivalent  focus  of  the  ob- 
jective lens  needed. 

For  example,  say  we  have  a throw  of  100  feet 
and  want  an  objective  lens  which  will  give  us  a 
picture  15  feet  wide. 

Selecting  on  the  scale  on  the  left  “ Picture 
Width-Feet”  the  number  15,  we  run  down  this 
line  until  it  meets  the  line  coming  out  from  the 
figure  100  on  the  scale  on  the  right  hand  side 
“ Throw-Feet,”  and  then  run  straight  down 
along  the  vertical  line  to  the  bottom  scale  where 
we  find  the  reading  “ 6.”  Then  the  equivalent 


focus  of  the  objective  lens  required  is  6 inches. 

In  the  cases  where  the  equivalent  focus  ol 
the  objective  lens  and  throw  are  known  or  when 
the  size  of  picture  and  objective  lens  are  known, 
a similar  procedure  is  followed  by  simply  fol- 
lowing the  lines  from  the  figures  on  the  various 
scales  which  represent  the  known  quantities. 


“ Punch  Maniac  ” Loose  Again 

Dear  Friends: 

It  has  been  quite  some  time  since  I’ve  sent  in 
anything,  but  have  not  been  neglecting  the  page. 
Sure  have  had  some  excellent  views  lately. 

Again  I want  to  lay  stress  on  the  Punch 
Maniac.  For  a time  it  seemed  as  though  we 
were  going  to  do  away  with  it.  But  of  late  I 
have  gotten  some  mighty  badly  punched  films, 
and  new  prints  at  that.  To  save  the  film,  and 
not  wishing  to  butcher  it  up,  projectionists  are 
putting  small  pieces  of  brown  paper  over  punch 
marks.  Of  course  these  show  when  run  through 
the  machine,  but  do  not  look  as  bad  as  holes. 

Recently  I have  got  films  with  a strip  of  paper 
pasted  over  the  entire  scene  for  about  four  or 
five  frames  and  these  papers,  about  five  feet 
apart,  being  all  the  way  from  four  to  six  in 
number  at  the  end  of  each  reel.  Sometimes 
there  will  be  long  strips  of  paper,  punch  marks, 
scratches,  cross  marks  and  silver  contact  paper. 

I wonder  how  many  more  things  they  could 
crowd  on  to  the  end  of  a reel  to  announce  its 
approaching  end?  It  is  purely  disgusting  that 
an  OPERATOR  can’t  take  down  on  a piece  of 
paper  the  last  subtitle  and  how  many  scenes 
follow  it  before  the  end.  How  simple  it  is  to 
change  over  then,  without  a break  in  the  picture, 
with  the  audience  never  knowing  when  the 
change  takes  place. 

Not  long  ago  I received  a notice  from  a promi-  ' 
nent  exchange  in  Atlanta  announcing  that  in 
future  all  films  would  be  sent  out  on  their  own 
steel  reels,  and  if  these  reels  were  not  returned 
with  the  films  a charge  of  fifty  cents  per  reel 
would  be  made.  The  idea  dawned  upon  me  and 
I thought  it  would  be  an  excellent  plan  for 
exchanges  to  patch  up  and  remove  all  punch 
marks  on  their  reels,  or,  if  not  on  the  old  ones, 
keep  an  account  of  all  new  ones,  and  send  out 
letters  that  there  would  be  a charge  of  so  much 
per  reel  for  every  reel  returned  to  the  exchange 
butchered  up  to  any  extent.  I think  that  would 
put  a stop  to  some  of  this  folly.  What  do  you 
think  about  it?  Don’t  you  think  it  would  help? 
Placing  a penalty  on  it  is  the  only  way  we  will 
ever  get  rid  of  it ! There  will  always  be  stub-  fl 
born  heads  and  backwoodsmen  among  us  who 
won’t  listen  to  reason,  and  I believe  in  MAK- 
ING them  recognize  the  ethics  of  the  profes- 
sion! How  many  are  with  me? 

With  best  wishes  to  all  members, 

Merritt  C.  Schaub, 

Member  1050, 

Rivoli  Theatre,  Douglas,  Ga. 


More  Attention  to  the  Forum 

Dear  Sir: 

I notice  that  the  N.  A.  M.  L.  bronze  buttons 
are  ready  for  distribution  upon  receipt  of  25c. 
I saw  one  of  them  last  evening  and  I wish  to 
say  that  they  are  more  handsome  and  do  not 
look  like  a campaign  button,  as  did  the  other 
ones.  Of  course,  time  changes  most  everything, 
as  it  has  taken  several  years  to  change  these 
buttons. 

My  prints  come  in  fairly  good  condition  as  a 
rule;  but  just  let  me  get  a bad  one  and  they 
( Continued  on  page  2086) 


Equivalent  Focus  of  Objective  - Irxckes 

Lense  chart  which  can  be  employed  for  selection  of  equivalent  focus  of  projection  lens, 
determination  of  size  of  picture  and  throw.  Method  for  use  given  in  text  on  this  page 


October  21,  1922 


2083 


EASTMAN 
POSITIVE  FILM 

with  its  long  scale  of  gradation  faithfully 
portrays  all  that  is  in  the  negative.  It  carries 
quality  through  to  the  screen. 

Eastman  Film,  both  regular  and  tinted 
base — now  available  in  nine  colors,  is 
identified  throughout  its  length  by  the 
words  “Eastman”  “Kodak”  stenciled 
in  black  letters  on  the  transparent  margin. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


2084 


Motion  Picture  News 


Elsniere  theatre,  Borough  of  the  Bronx,  New  York  City.  Shampan  & Shampan,  architects. 
Another  dignified  and  attractive  instance,  -executed  entirely  in  white  matt  glazed  terra  cotta 

richly  modeled 


Attractiveness  for  Combined  Theatre 
and  Store  Front  . 

( Continued  from  page  20 77) 
required  for  the  production  of  each  unit, 
l'he  surface  finishes  applied  to  the  clay 
pieces  which  are  pressed  from  the  moulds 
can  be  anything  in  color  from  pure  white 
to  black  or  the  most  brilliant  color  or  com- 
bination of  colors  desirable  to  arrest  atten- 
tion and  please  the  eye.  No  other  perma- 
nent material  has  any  such  chromatic 
range.  Considering  that  the  average  city 
street  presents  an  aspect  of  sombre  gray 
it  can  readily  be  seen  how  the  theatre 
building  can  be  made  to  stand  out  in  a 
treatment  that  will  arrest  the  eye  at  sev- 
eral blocks’  distance  and  be  so  compelling 
in  interest  that  it  inclines  the  stroller  to 
wander  that  way  for  a closer  inspection. 
If  it  repays  in  the  interest  and  artistic 
character  of  its  treatment  when  seen  at 
close  hand  it  is  bound  to  set  up  the  impulse 
which  sooner  or  later  will  lead  to  its 
preferential  patronage.  In  motion  picture 
theatres  particularly  the  appeal  is  to  the 
eye  and  if  this  begins  to  operate  in  the 
street  there  is  so  much  added  satisfaction 
for  the  expenditure  of  the  dime  or  quar- 
ter whether  the  person  affected  is  aware 
of  it  or  not.  Unconscious  promptings 
have  a lot  to  do  even  with  our  seriously 
purposeful  courses  of  action  and  psycho- 
logical researches  have  developed  this  fact 
in  a degree  that  would  be  astonishing  to 
the  general  public  if  fully  understood.  In 
some  celebrated  cases  which  were  the  sub- 
ject of  analysis  by  eminent  French,  psy- 
chologists it  was  shown  conclusively  that 
in  many  decisions  reached  by  the  subjects 
of  this  study  in  the  course  of  their  lives 
they  were  influenced  by  their  instinctive 
preference  for  certain  colors,  in  one  in- 
stance a liking  for  the  color  blue  bring- 
ing about  events  determining  the  choice 
of  a career  and  many  things  arising  in  the 
pursuit  of  it.  The  person  in  question 


would  probably  have  been  angrily  aston- 
ished had  anyone  suggested  that  the 
course  of  events  in  his  life  could  have  been 
influenced  by  any  such  trivial  prompting. 
Whatever  the  truth  of  these  instances, 
merchants  are  beginning  to  appreciate  the 
factor  of  unconscious  prompting  in  the 
effect  of  the  treatment  of  store  fronts. 
This  is  increasingly  evident  from  the  at- 
tention given  to  this  point  in  the  leading 
trade  publications  of  various  industries. 

As  a medium  for  the  sensuous  appeal 
which  is  a great  factor  in  this,  terra  cotta 
is  unsurpassed.  With  the  wonderful  re- 


sources which  exist  in  the  possible  adapta- 
tion of  various  motives  of  design  and 
color  treatment  employed  in  great  epochs 
of  the  past  where  terra  cotta  was  lav- 
ishly used  the  opportunity  which  exists  to- 
day for  its  exploitation  is  almost  immeas- 
urable. The  coldly  classical,  pedimented 
and  columned  structure  has  been  overdone 
along  with  the  severely  formal  and  con- 
ventional motives  of  design  which  have 
been  spread  all  over  our  city  streets  in 
bank,  municipal  and  store  buildings  and 
when  adopted  for  the  theatre  leaves  noth- 
( Continued  on  page  2087) 


Sold  subject  to 
approval  by  all 
dealers.  Write 
today  for  illus- 
trated folder. 


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Gives 

A Perfect  Dissolve 

TransVerteR  (double  arc  type),  furnishes  two 
perfect  arcs  in  series  simultaneously.  Each  is  of 
the  same  amperage  and  light  value. 

In  striking  the  second  arc  the  one  showing  is 
not  disturbed  in  the  slightest  degree.  This  gives 
a perfect  dissolve.  No  ballast  is  used  as  automatic 
voltage  is  provided. 

The  projectionist,  by  a slight  turn  of  a conveni- 
ent control  handle,  can  instantly  increase  or  de- 
crease the  amperage  generated  and  furnished  to 
the  arc,  thus  obtaining  the  light  best  adapted  for 
the  film  being  shown. 

Write  for  Literature 

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Motion  Picture  New i 


( Continued  from  page  2082) 
hear  me  yell  clear  into  the  exchange  office. 
There  is  no  reason  for  any  exchange  to  tolerate 
any  operator’s”  foolishness  of  destroying  one 
print  after  another  by  using  punch  marks,  cross 
marks,  scratches  on  tinfoil  where  it  curls  up  the 
film  or  any  other  method  of  change  over  which 
tends  to  destroy  their  property.  They  know  to 
whom  they  send  their  prints  and  if  they  are 
inspected  when  they  (the  prints)  leave  the  ex- 
change office  and  also  inspected  when  they  are 
returned,  then  it  looks  as  if  there  is  some  “ don’t 
care  stuff”  being  pulled  off  at  these  alleged 
exchange  inspection  rooms,  doesn’t  it? 

The  N.  A.  M.  L.  or  any  other  organization 
pertaining  to  the  projection  room  efficiency  will 
always  remain  at  a standstill  unless  there  is  some 
effort  put  forth  by  the  editor  of  these  columns 
to  get  the  exhibitors  and  producers  and  ex- 
change managers  to  pay  a bit  of  attention  to  the 
Forum  and  see  the  efforts  which  1,700  or  more 
members  of  this  League  are  putting  forth  for 
the  betterment  of  the  film  services.  I sincerely 
think  that  if  the  right  effort  is  made  their  co- 
operation will  surely  be  given  to  the  League 
members.  Some  of  the  fellows  didn’t  like  my 
cue  sheet  idea.  Well,  for  their  benefit,  I suggest 
that  they  try  to  do  two  things  at  a time  and 
then  try  the  idea  again  and  maybe  they  can  then 
watch  for  the  cue  and  make  a change  over  at 
the  same  time.  Poor  fellows,  all  they  need  is 
a little  practice  and  less  alarm  clocks  (referring 
to  the  square  piece  of  tin  idea). 

Please  send  me  a button,  ^fy  money  is 
enclosed. 

enclosed.  Truly, 

R.  E.  Burnett,  No.  1413, 
Danville,  111. 


Strong  for  the  League 

Dear  Editor: 

I wrote  you  some  time  ago  about  the  require- 
ments needed  to  become  a member  of  the  N.  A. 
M.  L.,  but  you  never  heard  from  me  since,  but 
I am  sincere  in  believing  that  the  League  is 
about  the  best  thing  that  was  ever  presented  to 
a projectionist.  That  is,  with  some  of  the  films 
that  come  into  the  “ Star.”  Just  the  other  day 
I cut  out  twelve  misframes  from  one  picture, 
so  I think  I will  frame  them  and  put  them  in  mv 
booth  until  one  of  the  film  agents  come  around. 
Most  of  the  exchanges  of  the  state  of  Maryland 
depend  upon  the  operator  to  keep  their  films  in 


gooci  shape  and  they  are  in  fine  condition  when 
they  leave  the  Star  Theatre.  But  they  are 
PUNK  when  they  come  in. 

Will  ring  off  for  this  time.  Please  accept  me 
for  a new  member  and  find  two  bits  enclosed 
for  the  button. 

Good  luck  to  all  other  operators  and  for 
better  pictures.  As  ever, 

David  B.  McGee, 

Box  601,  \\  esternport,  Md. 


Dear  Editor: 

Have  been  putting  ott  writing  you  long  enough. 
One  keeps  quite  busy  down  in  this  neck  of  the 
woods  and  don’t  get  much  time  for  anything 
else  except  work. 

I am  enclosing  membership  blank  for  my 
partner  in  the  booth.  I am  quite  an  old  mem- 
ber, as  you  will  notice  by  my  number,  being 
1030..  Was  down  in  George  at  the  time  I joined 
and  it  certainly  is  coming  to  the  front  lately. 
I always  read  the  Forum  and  have  got  lots  of 
valuable  information  from  it.  Hope  you  con- 
tinue to  give  out  and  receive  the  good  points. 

You  will  also  find  sufficient  amount  of  stamps 
to  cover  charge  of  button,  and,  Ed,  you  might 
also  send  in  a supply  of  labels.  Thanking  you 
in  advance, 

Yours  for  better  projection, 

M.  M.  Ledford, 

Midelburg  Theatre,  Logan,  W.  Va. 


Dear  Editor: 

Capt.  W.  J.  Redner,  4th  Cavalry,  E.  & R. 
officer,  called  my  attention  this  morning  to  the 
National  Anti-Misframe  League,  and  before  I 
get  busy  and  have  no  time  I want  to  enter  my 
application  for  a membership. 

„ ^n.  past  couple  of  weeks  I have  had  enough 
“grief”  with  films  to  last  me  the  rest  of  my 
life,  and  you  can  believe  me  that  I am  strong 
for  any  organization  which  is  for  the  prevention 
of  cruelty  to  the  inmates  of  the  projection  rooms. 

I am  using  one  of  the  blanks  in  your  good 
magazine  to  enter  my  application,  as  we  save 
every  one  of  them  for  reference  work  when 
selecting  pictures,  motion  picture  supplies,  etc. 

Hope  you  have  the  bronze  buttons  ready  for 
distribution  and  declare  open  season  on  all 
operators  who  do  not  wear  them. 

Keep  the  good  work  going  and  count  on  me 
to  boost  for  every  pound  in  me. 

Very  truly  yours, 

Tony  C.  Cantu, 
Mercedes,  Texas. 


Stanley  Company  to  Bui  la 
in  Atlantic  City 

Jules  E.  Mastbaum,  president  of  the  Stanlej 
Company  of  America,  has  just  completed  nego" 
tiations  whereby  that  organization  acquires  a 
site  for  a new  motion  picture  theatre  at  the 
corner  of  Kentucky  Ave.  and  the  Boardwalk 
in  Atlantic  City,  N.  J.  The  structure  is  to  be 
modeled  upon  the  same  lines  as  the  $2,000,000 
Philadelphia  theatre.  The  site  fronts  170  feet 
on  the  Boardwalk  and  190  feet  on  Kentuckv 
avenue. 


Capitol,  Hamilton,  Ont., 
Reopens 

The  Capitol  theatre  in  Hamilton,  Ont.,  for- 
merly Loew’s,  has  reopened  under  the  man- 
agement of  N.  L.  Nathanson.  The  house  has 
” completely  remodeled  and  redecorated. 

The  Prisoner  of  Zenda,”  was  the  opening  at- 
traction I.  Lomas  is  conducting  the  orches- 
tra. John  Arthur  is  producing  the  prologues 
and  musical  novelties.— Taylor 


Norfolk  to  Have  Fine 
Theatre 

Apparently  the  new  Wells  theatre,  on  Granby 
Street,  Norfolk,  Va„,  will  when  completed  be 
far  and  away  the  finest  picture  house  in  this 
part  of  the  South.  The  exterior  is  finished  and 
presents  a fine  appearance  from  the  street  It 
is  slightly  reminiscent  of  the  California  theatre 
San  Francisco,  and  of  Miller’s  California,  Los 
Angeles. — Knappen. 


Business 


Restein  s new  theatre  at  Cape  Charles  Va 
a railroad  town  of  only  2,400  people,  has’  since 
its  opening  with  five'  hundred  regular  opera 
chairs,  in  place  of  the  three  to  four  hundred 
temporary  seats,  available  in  their  old  location 

°n  a,  Sld«MMCet’  imProved  its  business  enor- 
mously. While  in  Cape  Charles  last  Saturday 
evening  the  News  representative  observed  a 
sign  on  box  office:  “Tickets  sold  now  will 

admit  to  second  show  only.  All  seats  for  first 
showing  taken.”  And  crowds  of  townspeople 
and  visitors  lined  the  sidewalk  waiting  for  the 
second  show,  so  they  could  get  their  weekly 

him  entertainment.— Knappen. 


NATIONAL  ANTI-MISFRAME  LEAGUE  PLEDGE 

yp  J 'notion  picture  projectionist  who  has  the  interest 
of  fits  profession  at  heart  and  is  willing  to  assist  in 
eliminating  some  of  the  evils  practised  in  the  projection- 
room,  / promise  that  I will  to  the  best  of  my  ability  return 
pirns  to  the  exchange  in  reasonably  good  condition,  accord- 
ing to  conditions  of  film  when  received.  Furthermore,  1 
will  when  it  becomes  necessary  remedy  misframes,  bad 
patches,  etc.,  that  may  be  in  the  film  which  I receive  and 
m this  way  co-operate  with  my  brother  projectionists  and 
give  greater  pleasure  to  those  who  make  up  the  motion 
picture  audience  by  showing  films  that  are  free  from  such 
defects.  I also  promise  that  I will  not  make  punch  marks 
in  film,  and  when  film  is  received  by  me,  with  punch  holes, 
l will  notify  the  exchange  to  that  effect  so  that  they  may 
use  their  efforts  to  correct  this  evil. 


• • A.  M.,  please  enclose  twenty-five  cents  for  a membership  button 


2087 


October  21,  1922 


Circle  theatre,  Indianapolis,  Ind.  Rnbush  & 
Hunter,  architects.  A formal  and  dignified 
treatment  in  cream  glazed  terra  cotta  with  a 
decorative  central  panel  in  color  set  off  by 

adjacent  sculptural  enrichment 

Attractiveness  for  Combined  Theatre 
and  Store  Front 

( Continued  from  page  2084) 
ing  distinctive  of  the  latter  enterprise  in 
the  result.  We  go  to  the  theatre  to  be  en- 
tertained. Gayety  and  the  refreshing  sense 
of  change  from  the  commonplace  of  sur- 
roundings and  existence  are  the  fitting  and 
attracting  elements  in  design  and  for  these 
no  style  of  architecture  presents  greater 
and  more  undeveloped  possibilities  than 
the  early  Spanish,  Moresque  and  Italian 
architecture  which  is  easily  adapted  to 
modern  purposes  in  this  line.  Every  archi- 
tects’ library  is  full  of  rich  things  of  this 
description  that  can  be  economically  real- 
ized in  terra  cotta  and  which  they  would 
be  glad  to  so  employ  once  the  preference 
of  the  owners  who  are  their  clients  mani- 
fests itself  in  a readiness  to  freely  employ 
unhackneyed  concepts  of  design. 

In  the  matter  of  investment  return  as 
it  may  occur  through  the  inclusion  or 
omission  of  store  space  in  the  modern 
theatre  building,  this  is  entirely  condi- 
tioned upon  circumstances  in  ground  value 
and  procurable  rents  as  against  the  possi- 
ble return  in  devoting  the  same  space  to 
increased  seating  capacity,  a considera- 
tion which  suggests  that  inclusion  of  the 
store  is  more  properly  a function  of  the 
large  than  the  small  theatre  building.  This 
however,  must  remain  for  the  owner  and 
operator  to  figure  out  for  himself  accord- 
ing to  local  conditions. 


NOW  READY— THE  THIRD  EDITION  OF 

MOTION  PICTURE  PROJECTION 

BY  JAMES  R.  CAMERON 

WITH  AN  INTRODUCTION  BY  S.  L.  ROTHAPFEL 


FIVE 

HUNDRED 

ILLUSTRATIONS 


PRICE 

FIVE 

DOLLARS 


Motion  Picture  News — In  a class  by  itself. 

Exhibitors  Trade  Review — The  best  book  ever  written  on  Projection. 

Dept  of  Public  Instruction,  Washington,  D.  C. — The  most  complete  work  of  its  kind. 

SAM  KAPLAN,  President  of  M.  P.  M.  O.  Local  306,  N.  Y.  C.,  says: 

— “Have  just  finished  your  new  book,  ‘Motion  Picture  Projection.’  You  have  made  a 
back  number  of  all  other  books  on  projection,  no  matter  how  recently  they  were  pub- 
lished. Yours  absolutely  the  best  book  written  on  the  subject.  I recommend  it  to  all  my 
brother  projectionists  throughout  the  counry.” 

We  have  on  the  press  a four  (we  could  have  made  it  forty)  page  booklet — filled  with  recom- 
mendations like  the  above — received  from  projectionists  and  managers  from  every  corner  of 
the  United  States  and  Canada.  We  shall  be  pleased  to  send  you  a copy. 

LARGEST— MOST  AUTHENTIC  and  LATEST  BOOK  PUBLISHED 

Through  All  Supply  Dealers  or  Direct  From 

THE  TECHNICAL  BOOK  COMPANY 

130  West  42nd  Street  New  York  City 


60EPZ 


Kino  Hypar  Lens 

gives  brilliant  negatives  in  spite  of  poor  lighting. 

Round  Closing  Dissolvers 

and  other  accessories  give  better  results. 

“ Ignal  ” Condensers 

resist  heat  and  save  expense  and  annoyance. 

Ask  your  dealer  or  write  us. 

Look  for  the  Goerz  Guarantee  Tag.  It  marks  the  genuine  and  protects 

you. 

C.  P.  GOERZ  AMERICAN  OPTICAL  CO. 

317  J East  34th  Street  New  York  City 

22-43 


RAVEN 

HAFTONE 

SCREEN 

Is  selected  where  the  quality  of  the 
picture  is  determined  by  the  view 
from  many  seats,  rather  than  from 
the  few  seats  directly  in  the  reflec- 
tive angle  of  the  screen. 

Raven  Screen  Corporation 

One  Sixty  Five  Broadway,  New  York 


2088  ■ 


Motion  Picture  New 


usiness 
fe  rings 


WE  buy  used  portable  suitcase  and  professional 
moving  picture  machines.  Highest  prices  paid.  What 
?*ve„  yoH_  for  sale?  Monarch  Theatre  Supply  Co., 
7J4  So.  Wabash  Avenue,  Chicago,  111. 


THEATRE  CONTENTS  FOR  SALE— The  Majestic 
Theatre  of  Flint — 312  plush-mahogany,  almost  new, 
main  floor  seats.  495  balcony  seats,  good  condition 
Quantities  of  scenery,  electric  fixtures,  brass  rails 
office  equipment,  etc.  Inquire  J.  R.  Taylor,  The  Flint 
Daily  Journal,  Flint,  Michigan 


FOR  SALE — Style  " K ” Wurlitzer  Organ  in  A1 
condition.  A bargain  at  $1500.00,  F.  O.  B.  Isis  The- 
atre, Lynchburg,  Va. 


Mailing  Lists 

MOVING  PICTURE  AND 
LEGITIMATE  THEATRES 

*****  Moving  picture  by  States,  per  M.  $5.00 

1*H  Film  Exchanges,  for  List  7.50 

196  Manufacturers  and  Studios  3.50 

419  Machine  and  Supply  Dealers  . . 4.00 

3674  Legitimate  Theatres  U.  S.  and 

Canada 25.00 

810  Vaudeville  Theatres  7.50 

A.  F.  WILLIAMS 

166  W.  Adam*  Street  Chicago 


COLOR  EFFECTS  USE 


Hoods 


Mad«  of  Natural  Col  Arad  Qua 
Colors  show  Beautiful  and 
Brilliant  and  ara  Permanent 


Far  Ahead  of  Dip  and 
Leer  Coetiy 


For  5-10  W.  and 
25-40  W.  Lamps 


O EYXOMI Q 

M CUCTBIC  commiiyV^ 

2622  W.  Congrats  St*,  Outage,  IK. 


Spectators  Wear  Color  Screens  Whil 
Viewing  Stereoscopic  Pictures 


Stereoscopic  motion  pictures  made  by  the 
Harry  K.  Fairall  process  were  shown  to  an 
audience  of  five  hundred  at  the  Ambassador 
Hotel  theatre,  Los  Angeles,  Wednesday  even- 
ing September  27th,  at  a demonstration  pre- 
view. The  audience  was  highly  representative 
of  the  film  industry,  there  being  many  execu- 
tives, players,  directors,  writers  and  men  con- 
nected with  photographic  side  of  motion  pic- 
tures present. 

The  demonstration  preview  was  prefaced  with 
an  announcement  respecting  the  Fairall  process. 
It  was  stated  the  negative  film  is  exposed  by  a 
special  camera  having  a double  mechanism  and 
two  lenses.  One  of  the  negatives  is  photo- 
graphed, the  writer  believes,  through  a red 
filter  while  a green  filter  is  used  on  the  second 
lense.  In  making  the  prints,  two  stocks  are 
use,  one  tinted  red  and  the  other  green.  At 
the  conclusion  of  the  announcement,  ushers 
handed  to  each  member  of  the  audience  a pair 
of  spectacles,  each  having  a red  celluloid  for  the 
right  and  a green  celluloid  for  the  left  eye. 
Viewing  the  projected  picture  through  the  red 
and  green  spectacles,  the  viewer  sees  a black 
and  white  stereoscopic  motion  picture,  the  first 
the  writer  believes  that  has  ever  been  pro- 
jected. The  tinting  of  the  film  and  the  wear- 
ing of  glasses,  of  course  reduces  the  bright- 
ness of  the  picture  and  at  the  same  time  des- 
troys much  of  the  sharpness  possible  in'  the 
ordinary  black  and  white  film.  What  is  lost 
in  the  dimness  is  more  than  made  up  in  the 
depth  given  to  the  views. 

The  spectacles  act  as  filters  for  the 
eye,  the  red  side  dissolving  out  the  green 
projected  on  the  screen  and  the  green  dis- 
solving out  the  red,  thus  perfecting  an  optical 
illusion  that  appears  to  the  eye  to  be  a black 
and  white  motion  picture,  the  exact  counter- 
part of  what  the  eye  would  see  if  it  viewed 
the  scene  photographed.  With  the  glasses  re- 
moved, the  eye  sees  a black  and  white  pic- 
ture with  fuzzy  red  and  green  images. 

The  feature  production  made  by  the  Fairall 
process,  consisting  of  six  reels  and  titled  “ The 
Power  of  Love  ” which  was  shown  at  the 
deminstration  was  evidently  written  to  meet 
the  special  needs  or  requirements  of  the  Fairall 
process.  The  feature  differs  from  the  usual 
one  of  today  in  that  there  is  almost  an  ab- 
solute lacking  of  close-ups  and  the  action  is 
slow  in  order  that  it  conform  to  the  require- 
ments of  the  Fairall  process. 

The  Fairall  process  brings  to  the  screen 
an  advanced  step  toward  the  stereoscopic  mo- 
tion picture  goal.  The  process  is  not  wholly 
perfected,  as  is  indicated  by  the  demonstration 
films,  for  there  are  some  scenes  which  do  not 


TYPHOON  COOLING  SYSTEM 

TYPHOON  FAN  CO.  HSU/WAT  NFW  YflR K 


34  5 W.  39 -ST. 


NEW  YORK 


seem  to  be  in  clear  focus  and  there  is  also 
slight  eye  strain.  It  is  evident  that  speedii 


emotions  or  faster  lenses,  or  both,  will  be  nece 
sary  to  enable  the  photographing  of  all  kincl 
of  action  necessary  for  screen  drama. 

Claim  is  made  by  the  inventor  that  projei 
tion  can  be  made  at  any  distance,  thus  makin 
the  process  available  for  any  sized  house.  Hai 
ry  K.  Fairall  has  been  working  on  the  proces 
for  seven  years  and  advises  that  he  now  ha 
twenty-seven  patents  granted  and  pending  fo 
the  making  and  projecting  of  stereoscopic  pic 
tures.  Furthermore,  any  kind  of  a screen  ma 
be  used. 

The  statement  by  the  inventor  follows : 

“ The  stereoscopic  method  of  projecting  mo 
tion  pictures  is  obtained  by  the  projection  01 
the  screen  of  two  positive  super-imposed  film 
simultaneously  photographed  through  a singlq 
camera  having  two  lenses,  separated  a distana 
equivalent  to  the  position  of  the  human  eye.  j 

“ The  films  are  treated  in  such  a way  as  tc! 
allow  projection  at  any  distance.  The  us<!\ 
of  viewing  screen  similar  to  spectacles,  con 
sisting  of  a blue  and  a red  lense  makes  possiblcj1 
stereoscopic  vision,  in  that  each  eye  sees  2 
single  picture  of  its  own.  One  eye  cannot  set 
the  picture  viewed  by  the  other,  which  is  neces-i 
sary  to  obtain  the  relief  and  perspective. 

“ Furthermore,  by  the  Fairall  process  of  pro- 
jection, the  picture  as  shown  on  the  screen 
has  no  distortion  when  views  from  any  part  of 
the  theatre.  The  front  corner  seats  are  just 
as  advantageous  as  the  center  seats,  because 
the  image  squares  itself  to  the  individual.” 


ERTEL  PROFESSIONAL  MOTION 
PICTURE  CAMERA 

A complete  equipment  of 
camera  and  tripod  ready 
to  use,  price  $i  50.00. 
Dozens  of  other  bargains 
in  the  new  Bass  Book  of 
Cinema  Apparatus.  Send 
for  your  copy. 

BASS  CAMERA  COMPANY 

111  N.  Dearborn  Street  Chicage 


5 Fire  Engines 

For  Sale  Cheap 

Walsh’s  Sons  & Co.  Newark,  N.  J. 


Theatre  and  Exchange  Mailing  List  Service 


We  rent  lists  of  or  address  contemplated  ef 
existing  theatres,  exchanges,  state  rights  own- 
ers, publicity  mediums  and  producers,  selected 
as  to  territory,  class,  etc.  Twenty  thousand 
changes  were  recorded  In  our  list  last  year.  Its 
use  means  a saving  of  from  20  to  50%  in  port- 
age, etc. 

MOTION  PICTURE  DIRECTORY  CO. 

244  West  42nd  St.  Pktnt,  Bryvt  8139  New  York 
Addressing  Printing 


FOR  BETTER  MUSIC 

THE  FOTOPLAYER 

THE  AMERICAN  PHOTO  PLAYER  CO. 

1600  BROADWAY  64  E.  JACKSON  BOULEVARD  109  GOLDEN  GATE  AVENUE 

NEW  YORK  CITY  CHICAGO,  ILL.  SAN  FRANCISCO,  CAL. 


October  21,  1922 


2089 


FEATURE  RELEASE  CHART! 


§ Productions  are  Listed  Alphabetically  and  by  Months  in  which  Released  in  order  that  the  Exhibitor  may 

I have  a shortcut  toward  such  information  as  he  may  need.  Short  subject  and  comedy  releases,  as  well  as  B 

I information  on  pictures  that  are  coming  will  be  found  on  succeeding  pages.  (S.  R.  indicates  State  Right 

j release.)  g 

1 Refer  to  THE  MOTION  PICTURE  NEWS  BOOKING  GUIDE  for  Productions  Listed  Prior  to  March  1 

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MARCH 

Feature  Star  Distributed  B*  Length 

Back  to  Yellow  Jacket. . Stewart- Kirkham  . Arrow-S.  R 6 reels. 

Belle  of  Alaska Special  Cast Amer.  Releasing 5 reels. 

Blase  Away Big  Boy  Williams. Herbst-Lorenso-8.  R.5  reels. 

Bluebeard,  Jr Special  Cast Amer.  Releasing 5 reels. 

Bobbed  Hair Wanda  Hawley. ..  .Paramount  5 reels. 

Boy  Crasy.... ....Doris  May Film  Book.  Offices.. S reels. 

Come  On  Over ..Colleen  Moore. . . .Goldwyn  (reels.. 

Cradle  Buster,  The Glenn  Hunter Amer.  Releasing 6 reels. 

Dangerous  Little  Demon.Marie  Prerost Universal  (reels.. 

Desert  Bridegroom,  A.. Jack  Hoxie Arrow-S,  R 5 reels. 

Desert’s  Crucible Tack  Hoxie Arrow-S.  R.  5 reels. 

Don’t  Doubt  Your  Wife. Leah  Baird Assoc.  Exhib (reels.. 

Cxtra,  Extra Walker-Murphy  ...Fox  (reels.. 

Fair  Lady Special  Cast United  Artists  1 reels. 

Fool’s  Paradise Special  Cast. Paramount  8 reels. 

Forever  Special  Cast. Paramount  ..7  reels. 

Glass  Houses Viola  Dana Metro  5 reels. 

Gypsy  Passion Special  Cast Vitagraph  6 reels. 

Her  Husband’s  Trade- 
mark   Gloria  Swanson. . .Paramount  ( reels. 

1 Can  Explain Gareth  Hughes. ...Metro 5 reels. 

Iron  to  Gold Dustin  Farnum...Fox  (reels.. 

Island  Wives Corinne  Griffith. . .Vitagraph  5 reels. 

Isle  of  Zorda Special  Cast. Pathe  0 reels.. 

fan  of  the  Big  Snows.  .Special  Cast Amer.  Releasing 5 reels. 

Lady  Oodiva Special  Cast Assoc.  Exhib (reels.. 

Love’s  Masquerade Conway  Tearle. . . .Selznick (reels.. 

Lying  Truth Special  Cast Amer.  Releasing J reels. 

Man  to  Man Harry  Carey  Universal  6 reels 

Mistress  of  the  World.  ..Special  Cast Paramount  20  reels. 

Night  Riders,  The Special  Cast. Second  Nat.-8.  R. 

Pardon  My  Nerve "has.  Jones Fox  5 reels. 

Price  of  Youth,  The.... Neva  Gerber Arrow-S.  R S reels. 

Question  of  Honor,  A... Anita  Stewart  ....First  National 6 reels. . 

Ragged  Heiress Shirley  Mason Fox  (reels.. 

Rounding  Up  of  the  Law.Big  Boy  Williams .Aywon-S.  R. 5 reels. 

Sheik’s  Wife,  The .Special  Cast Vitagraph  (reels.. 

Stage  Romance,  A William  Farnum...  Fox  7 reels. 

Tracked  to  Barth Frank  Mayo Universal  ( reels. 

Travelin’  On..... William  8.  Hart..  .Paramount  5 reels. 

Vermillion  Pencil,  The..8essue  Hayakawa. . Film  Book.  Offices..!  reels. 

Watch  Him  Step Richard  Talmadge.  .Goldstone-S.  R 5 reels. 

Wild  Honey  Priscilla  Dean Universal  (reels., 

Wise  Kid.  The Gladys  Walton. ..  .Universal  5 reels. 

Woman’s  Side  Kath’rine  M’D’nald.First  National 6 reels. 

Woman,  Wake  Up Florence  Vidor...  .Assoc.  Exhib ( reels- 

World’s  Champion,  The. Wallace  Reid Paramount  5 reels. 

Yankee  Doodle,  Jr Special  Cast Burnside-S.  R ( reels. 


Beviewed 
..Sept.  16 
...Apr.  29 
...Apr.  1 

...May  20 
...Apr.  1 
...Mar.  11 
...Mar.  2( 
...May  20 
. . .Mar.  It 

• Sept.  23 
..Mar.  2S 
. .Mar.  18 
. .May  27 
. .Dec.  24 
..Oct.  29 
..Feb.  25 
..Apr.  8 


..Mar.  4 
..Feb.  25 
. .Mar.  25 
..Apr.  1 
. . Mar.  25 
. .June  24 
, .Mar.  25 
. .Apr.  22 
..Apr.  29 
Feb.  11 
..Mar.  18 
. .Apr.  29 
..Mar.  •* 
•Sept  30 
. . Mar.  25 
. . Mar.  25 
• Sept.  16 
. .Mar.  18 
..Feb.  25 
..Feb.  25 
..Mar.  4 
..Mar.  18 
. . May  13 
. .Mar.  11 
..Mar.  4 
..Apr.  29 
..Mar.  4 
..Mar.  11 
..Mar-  IS 


APRIL 

Feature  Star  Distributed  By  Length  Beviewed 

Angel  of  Crooked  Street, 

The  Alice  Calhoun Vitagraph  5 reels. . ..Apr.  29 

Arabian  Love John  Gilbert Fox  5 reels. . ..Apr.  15 

Bear  Cat,  The Hoot  Gibson Universal  ( reels. . ..Apr.  8 

Blonde  Vampire,  The....?acia  Mooers Wid  Gunning 5 reels. ..  .June  24 

Bootleggers,  The Special  Cast Wid  Gunning 5 reels. ..  .Apr.  22 

Border  Scouts Bert  Hall State  Rights 5 reels. ..  .Apr.  22 

Bought  and  Paid  For. . . .Special  Cast. Paramount  5 reels. . . . Mar.  25 

Chain  Lightning Ann  Little Arrow-S.  R 3 reels. . .Sept.  16 

Channing  of  the  North- 
west   Eugene  O’Brien. . . Selxnick  5 reels May  6 

Cradle,  The Ethel  Clayton Paramount  ( reels. . ..Apr.  1 

Crimson  Challenge,  The. Dorothy  Dalton. ..  .Paramount  5 reels. ..  .Apr.  22 

Destiny’s  Isle Special  Cast Amer.  Releasing 6 reels. . . . Au'g.  19 

Devil’s  Pawn.  The Pola  Negri Paramount  5 reels. ..  .May  20 

Elope  If  You  Must Eileen  Percy Fox 5 reels ....  Apr.  1 

Face  Between,  The Bert  Lytell Metro 6 reels. ..  .Mar.  25 

Fascination  Mae  Murray Metro 6 reels. ...  May  6 

False  Fronts.. Special  Cast. Amer.  Releasing 8 reels. . ..Mar.  11 

Find  the  Woman Special  Cast Paramount  ( reels. . ..Apr.  29 

First  Woman,  The Mildred  Harris. .. .Film  Book  Offices.  ...8  reels. . ..Apr.  29 

Free  Air Special  Cast Hodkinson S reels. . ..Apr.  15 

Gas,  Oil,  Water Charles  Ray First  National 5 reels. ..  .Apr.  15 

Give  Me  My  Son Pauline  Brunius . . . . Geo.  Hamilton-S.  R 6 reels. . ..Mar.  4 

Good  Provider,  The Special  Cast Paramount  6 reels. ...  Apr.  22 

Greater  Duty,  The Special  Cast East  Coast  Prod.-S.R.5  reels.  ...Aug.  26 

Green  Temptation,  The.. Betty  Compton. ..  .Paramount  6 reels. ..  .Apr.  1 

Heart  of  a Texan,  The.  .Neal  Hart Wm.  Steiner-S.  R...5  reels. . .Sept.  9 

Heart  Specialist,  The.... Mary  Miles  Minter. Paramount 5 reels. . ..Apr.  8 

Hidden  Woman,  The. ..  .Special  Cast Amer.  Releasing 5 reels. . .Sept.  2 

Che  Infidel K.  MacDonald First  National 6 reels. ..  .Apr.  22 

In  Self  Defense Special  Cast G.  H.  Hamilton-S.  R..6  reels May  13 

la  Matrimony  a Failure 7Special  Cast Paramount  5 reels. ..  .Apr.  22 

Kisses Alice  Lake Metro 6 reels. ...  Mar.  25 

Ladies’  Man,  A ..Bull  Montana Metro  5 reels. . .Sept.  16 

Lariat  Thrower,  The W.  M.  Smith-8.  R. ..5  reels 

Lonesome  Corners Special  Cast Playgoers  (Pathe)...  5 reels...  Aug.  19 

Love  Slave,  The Lucy  Lorraine Russell  Clark-S.  R...6  reels. ..  .July  29 

Lure  of  Gold Neal  Hart Wm.  Steiner-S.  R...5  reels 

Madness  of  Love,  The.  .Special  Cast Wid  Gunning 5 reels. ..  .Apr.  22 

Man  From  Downing 

Street,  The  Earle  Williams ....  Vitagraph  5 reels ...  .Apr.  15 

Man  Under  Cover,  The.  .Herbert  Rawlinson . Universal  5 reels.  ..  .Apr.  15 

Man’s  Law  and  God’s. . .Special  Cast Amer.  Releasing 5 reels. . ..July  8 

Money  to  Burn William  Russell  ...Fox  5 reels. Aur  22 

My  Old  Kentucky  Home.Special  Cast Amer.  Releasing 6 reels. . . . May  6 

Pasteboard  Crown.  A. . . .Special  Cast Playgoers  (Pathe) . . .6  reels. . . . Tune  3 

Queen  of  the  Turf Special  Cast Film  Book.  Offices. .(  reels May  20 


Feature  Star  Distributed  By  Length  Reviewed 

Reckless  Youth E.  Hammerstein.  ...Selznick 5 reels. ..  .Apr.  15 

Reported  Missing  Owen  Moore Selznick 6 reels. ..  .Apr.  22 

Shackles  of  Gold Wm.  Farnum Fox 7 reels. ...May  27 

Silas  Marner  Special  Cast Asso.  Exhib 6 reels. ..  .June  3 

Silent  Vow,  The Wm.  Duncan Vitagraph  5 reels. ...Apr.  If 

Bisters  Special  Cast Amer,  Releasing 7 reels. ..  .Apr.  22 

Sleepwalker.  The ...Constance  Binney.  .Paramount  5 reels. ..  .Apr.  21 

Smiling  Jim Franklyn  Farnum.  .Goldstone-S.  R 5 reels. . ..Aug.  2f 

So  This  Is  Arizona Special  Cast W.  M.  Smith-S.  R..  .5  reels.  ...Aug.  19 

Soul  of  a Woman Jane  Novak Assoc.  Photoplays. . .5  reels 

Spanish  Jade,  The Special  Cast Paramount  6 reels.... May  13 

Sunshine  Harbor Margaret  Beecher. . Playgoers  (Pathe) ...  6 reels.  ...Aug.  2f 

Table  Top  Ranch Neal  Hart Wm.  Steiner-S.  R...5  reels 

Three  Buckaroot,  The ...  Special  Cast Amer.  Releasing 5 reels. . ..Aug.  12 

Through  a Glass  WindowMay  McAvoy Paramount  5 reels. ..  .Apr.  15 

Too  Much  Business Special  Cast Vitagraph  7 reels. ..  .Apr.  15 

Trail's  End W.  M.  Smith 5 reels 

Truthful  Liar,  Ths Wanda  Hawley. ..  .Paramount  5 reels. . ..Apr.  29 

Two  Orphans Foreign  Cast Russell  Clark-S.  R... 6 reels 

Up  and  Going Tom  Mix Fox  5 reels. . ..Apr.  ( 

West  of  the  Pecos Neal  Hart Wm.  Steiner-S.  R...5  reels  — Sept.  9 

When  Knights  Wert 

„Bold  Special  Cast. Q.  H.  Hamilton-S  R.5  reels 

Why  Not  Marry? Margery  Wilson. . .Nat.  Exchanges-S.  R 

Without  Fear Pearl  White Fox  6 reels. ..  .Apr.  29 

Woman’s  Woman Special  Cast. Rua.  Clark  8yn.-S.  R.5  reels 

Wonderful  Wife.  A Miss  DuPont Universal  5 reels. . ..Apr.  29 

Worldly  Madonna,  The..C.  Kimball  Young. Equity — S.  R. 6 reels.... May  13 

Your  Best  Friend Vera  Gordon Warner  Bros. — S.  R..5  reels. . ..Apr.  II 


MAY 

Feature  Star  Distributed  By  Length  Beviewed 

Angel  Citizens Franklyn  Farnum...  W.  M.  Smith  Prod..S  reels. . ..Aug.  12 

Bachelor  Daddy,  Ths.. .Thomas  Meighan. . Paramount  5 reels. ..  .May  6 

Beauty  Shop,  The Raymond  HitchcockParamount  6 reels.... May  20 

Beauty’s  Worth ..Marion  Davies Paramount  6 reels. ..  .Apr.  8 

Beyond  the  Recks. .....  Gloria  Swanson. ...  Paramount  6 reels. ..  .May  13 

Brenda’s  Heritage Special  Cast Second  National 5 reels 

Broken  Silence,  The Zena  Keefe Arrow-S.  R 6 reels May  6 

Crossroads  of  New  York. Special  Cast  First  National  (reels June  3 

Deuce  of  Spades Charles  Ray First  National 6 reels. ..  .May  13 

Dollar  Devils  Special  Cast Wid  Gunning 5 reels 

Don’t  Write  Letters Gareth  Hughes Metro  ( reels May  13 

Evidence  E.  Hammerstein.  ...Selznick 5 reels. ..  .June  10 

Fighting  Streak,  The.... Tom  Mix Fox  5 reels. . ,*May  13 

Fools  First Special  Cast First  National 5 reels. ..  .June  3 

Gay  and  Devilish Doris  May Film  Book.  Offices.  .6  reels. ..  .May  27 

Glory  of  Clementine,  Ths.Pauline  Frederick.  .Film  Book.  Offices.  .5  reels .June  10 

Gray  Dawn,  The Special  Cast Hodkinson  6 reels .May  6 

Great  Alone,  The Monroe  Salisbury..  .Amer.  Releasing 0 reels. ..  .June  24 

• •••• Alice  Lake Metro  6 reels.... May  13 

HeajL°ver  Heel* Mabel  Normand Goldwyn  5 reels May  13 

His  Wife’s  Husbaad Betty  Blythe Amer.  Releasing 5 reels May  27 

Impulse  Neva  Gerber Arrow-S.  R 5 reels 

Kissed  Marie  Prevost Universal  5 reels. ...  May  27 

Man  From  Beyond,  The.Houdini  Houdini  Pictures 

„ _ „ — S.  R 5 reels. . ..Apr.  IS 

Man  From  Hells  River. Irving  Cummings.  .Irving  Lesser-S.  R. . .5  reels.  ..  .Apr.  13 

JJan  ?.r.?m  Home,  The.. Special  Cast Paramount  ( reels.... May  13 

Man  Who  Married  His 

Own  Wife.  The Frank  Mayo Universal  5 reels. ...  May  0 

Marshall  of  Moneymint, 

The  Jack  Hoxie Arrow-S.  R 

an,d  ®*y  Gal... Special  Cast Amer.  Releasing 5 reels.  ...Aug.  26 

Men  of  Zanzibar .Wm.  Russell Fox  6 reels June  10 

Missing  Husbands Special  Cast Metro 5 reels Mav  T7 

Mohican’s  Daughter,  Th«.Special  Cast Amer.  Releasing 5 reels. ...  Oct.  14 

North  of  the  Rio  Grande. Holt-Daniels Paramount  6 reels.  . . .May  27 

Ordeal,  The  Agnes  Ayres ..Paramount  6 reels. ...  May  13 

Prisoner  of  Zenda,  The. Special  Cast Metro 8 reels. ..  .Mav  f 

Primitive  Lover,  The  ...C.  Talmadge First  National 6 reels....  May  27 

Real  Adventure,  The. ,.  .Florence  Vidor. ..  .Assoc.  Exhib 6 reels May  27 

Referee,  The  Conway  Tearle  ...  .Selznick  5 reels. ...  May  20 

Restless  Souls Earle  Williams Vitagraph  5 reels. ...  May  27 

Ridin’  Wild  Roy  Stewart Irving  Lesser-S.  R...5  reels.. ..May  13 

Second  Hand  Rose Gladys  Walton Universal  5 reels.... May  13 

Seeing’s  Believing Viola  Dana Metro  6 reels Apr.  8 

Sheik  of  Araby,  The. . . .'I.  B.  Warner Film  Book.  Offices. . 6 reels. .. .Aug.  26 

Sonny  R.  Barthelmess  ....First  National 7 reels June  10 

Step  On  It Hoot  Gibson Universal  5 reels.. ..May  20 

Strange  Idols Dustin  Farnum Fox  5 reels June  10 

Tracks  ..Special  Cast Playgoers  (Pathe) ..  .5  reels June  24 

Trail  of  Hate,  The Big  Boy  Williams.  .Lorenzo-S.  R 5 reels. ..  .June  3 

Trap,  The  Lon  Chaney  Universal  6 reels.... May  13 

Very  Truly  Yours Shirley  Mason Fox  ( reels. . . .May  20 

Wall  Flower,  The Colleen  Moore Goldwyn  6 reels. . ..Apr.  29 

Western  Speed Chas.  Jones Fox 5 reels.... May  13 

When  Romance  Rides. . .Special  Cast Goldwyn  .5  reels. ..  .Apr.  22 

Wife  Trap Mia  May Paramount  6 reels. ..  .May  13 

Woman  He  Married,  TheAnita  Stewart First  National ( reels. ..  .Apr.  23 

Woman’s  Sacrifice,  A. . .Corinne  Griffith. . . . Vitagraph  5 reels. . . . May  13 

Yellow  Men  and  GoM.  .Special  Cast Goldwyn  6 reels. ..  .Apr.  8 

Yellow  Stain,  The John  Gilbert Fox 5 reels Mar  27 

JUNE 

Featare  Star  Distributed  By  Lensrth  Beviewed 

(cross  the  Continent. ..  Wallace  Reid  Paramount  ( reels ....  May  6 

Always  the  Woman Betty  Compson. ..  .Goldwyn  S reels. . ..July  22 

Black  Bag,  The Herbert  Rawlinson. Universal  5 reels. ..  .June  17 

Bring  Him  In Special  Cast Cbas.  Miller  Prod... 5 reels 


2090 


Motion  Picture  N e tu  s 1 


Feature 

Star 

Distributed  By 

Length 

Reviewed 

Broken  Shadows  

.Special  Cast 

.Second  National-S 

R 5 reels. 

Daddy’s  Lots 

.Special  Cast 

.Roy  H.  Klumb  Prod. 3 reel*. 

Byes  of  the  Mummy... 

.Pola  Negri  

.Paramount  

...June  10 

Paul  Marriage,  The... 

.Reid- Gish 

.Film  Book  Offices. 

. . 3 reels . 

...July  1 

...July  1 
. . .May  27 

Girl  in  His  Room,  The.. Alice  Calhoun 

• Vitagraph  

. J reels . 

Golden  Dreams 

.Special  Cast 

.Goldwyn  

. . .June  17 

Half  Breed,  The 

.Wheeler  Oakman. . 

.First  National 

...July  1 

Her  Night  of  Nights... 

.Marie  Prevost.... 

• Universal  

...July  1 

Hidden  Light 

.Dolores  Cassinelli. . Arrow  

Hurricane's  Gal 

.Dorothy  Phillips. . 

.First  National 

...Aug.  5 

I Am  the  Law 

.Special  Cast 

. AffiL  Dist.-S.  R... 

...May  27 

lofcn  Smith 

.Eugene  O’Brien... 

.Selznick 

...July  8 

Lights  of  the  Desert... 

.Shirley  Mason.... 

. Fox  

. . .June  24 

Love  Nest,  Ths 

.Special  Cast 

Wid  Gunning 

. ..june  3 

Mr.  Barnes  of  New  YorkUom  Moore 

. Goldwyn  

...Apr.  29 

Mr.  Pim  Passes  By.... 

.Special  Cast 

.Sec.  National-S.  R. .3  reels. 

Mrs.  Dane’s  Confession. 

.Special  Cast 

. Wid  Gunning 

. ..June  10 

Nanook  of  the  North. . . 

• Special  Cast 

.Pathe 

. . .June  24 

No  Trespassing 

.Irene  Castle 

. Hodkinson  

. . .Apr.  29 

One-Eighth  Apache.... 
Oar  Leading  Citizen. . . 

.Roy  Stewart 

.Arrow-S.  R 

.Thomas  Meighan.. 

.Paramount  

. . .June  24 

Out  of  the  Silent  North. Frank  Mayo 

• Universal  

. . .June  24 

Over  the  Border 

. Betty  Compson . . . 

. Paramount  

. . .June  17 

Putting  It  Over 

.Richard  Talmadge. 

.Goldstone-S.  R.... 

. . Sept.  23 

Bough  Shod 

.Charles  Jones 

.Fox  

...June  17 

...Jnne  10 
. . .June  24 

Son  of  the  Wolf 

.Special  Cast 

.Charles  Ray 

.Film  Book.  Offices. 

. . S reels . 

Smudge  . 

.First  National 

...July  15 

Texas  

.Franklyn  Farnum. 

. Goldstone-S.  R. . . . 

They  Like  ’Em  Rough. 

.Viola  Dana 

.Metro 

...June  10 

Trouble  

.Jackie  Coogan.... 

• First  National 

...June  3 

Understudy,  The 

Up  in  the  Air  About 

.Doris  May 

.Film  Book.  Offices. 

. .5  reels. 

...July  8 

Mary 

. Lorraine- Moore  . . 

.Asso.  Exhib 

...July  1 

W»y  of  a Man,  Thu. ...  Josephine  Earle. .. .Lee-Bradford-S.  K S reels 

When  the  Devil  Drive*..  Leah  Baird As*o.  Ezhib 5 reels. ..  .June  3 

White  Hell  Special  Cast Bartlett  Prod.-S.  E.  .5  reels.  ...May  27 

Wolf's  Fan e,  The Wilfred  Lytell Producers  Security.. f reels 

Weman  of  No  Import- 
ance   .Fay  Compton Selznick  5 reels. ..  .June  24 

Woman  Who  Walked 

Alone,  The  Dorothy  Dalton ....  Paramount  5 reels. ..  .June  17 


JULY 

Feature  Star  Distributed  By  Lsnytk  Reviewed 

Afraid  to  Fight Frank  Mayo Universal  5 reels. ..  .July  29 

Alias  Julius  Caesar Charles  Ray First  National 6 reels ...  .Aug.  19 

Another  Man’s  Boots. . .Special  Cast Anchor-S.  K 5 reels 

Black  Orchids  Special  Cast Metro 7 reels 

Borderland  Agnes  Ayres Paramount  6 reels. . ..Aug.  5 

Colleen  of  the  Pines Jane  Novak Film  Book.  Offices...  5 reels.  ..  .July  15 

Daring  Danger Pete  Morrison  Amer.  Releasing 5 reels.  ...July  22 

Domestic  Relations K.  MacDonald First  National 6 reels.  ..  .June  24 

Dust  Flower,  The Helene  Chadwick .. Goldwyn  6 reels. . ..July  15 

For  the  Defense Ethel  Clayton Paramount  5 reels.... May  6 

Freshie,  The Big  Boy  Williams.. Di  Lorenzo-S.  R.....5  reels 

Greater  Redemption,  The.David  Butler Burston-S.  R 5 reels 

Greatest  Truth,  The Special  Cast Paramount  6 reels. ..  .June  17 

Gun  Shy Franklyn  Farnum.  .Goldstone-S.  R J reels 

Her  Majesty Mollie  King Playgoers  (Pathe)...5  reels. . ..July  22 

Iron  Heart  Pete  Morrison Sanford  Prod.-S.  R.  .*  reels 

Man  from  Glengarry,  TheSpecial  Cast Ernest  Shipman-S.  R.6  reels 

Man  Unconquerable,  Thejack  Holt Paramount  6 reels. ..  .July  29 

Married  Flapper,  The... Marie  Prevost Universal  5 reels. . ..Aug.  5 

My  Dad Johnny  Walker.  ...  Film  Book.  Offices...}  reels ...  .July  22 

One  Clear  Call .Special  Cast First  National 6 reels. ..  .July  1 

Orphan  of  the  GhettoSpecial  Cast Arista-S  R 6 reels 

Proof  of  Innocence Louise  DuPre Amer.  Releasing 5 reels 

Red  Hot  Politics Richard  Talmadge. . Goldstone-S.  R 3 reels 

Rose  O’  the  8ea Anita  Stewart First  National 7 reels Aug.  12 

Self  Made  Man,  A William  Russell. ..  .Fox  S reels July  15 

Shadow  Eater,  The Richard  Travers. . .Barlett  Prod 5 reels 

South  of  Suva Mary  Miles  Minter. Paramount  5 reels June  24 

Stranger  of  the  Hills. . .Special  Cast Anchor-S.  R 5 reels 

Stroke  of  Midnight Victor  Seastrom.  ...Metro  6 reels. . ..June  17 

Trail  of  the  Axe Dustin  Farnum.  ..  .Amer.  Releasing^...  . 5 reels 

Trimmed  Hoot  Gibson Universal  5 reels. ..  .July  8 

Trooper  O’Neil Tom  Mix Fox 5 reels July  29 

Trouper,  The Gladys  Walton Universal  5 reels. ..  .July  29 

Woman  Who  Came  Back,Evelyn  Brent Playgoers  (Pathe)...f  reels. ..  .July  29 


AUGUST 

Feature  Star  Distributed  By  Length  Reviewed 

After  Six  Days Weiss  Bros.-S.  R 11  reels 

Big  Stakes  J.  B.  Warner East  Coast-S.  R 5 reels 

Bonded  Woman,  The Betty  Compson Paramount  8 reels Aug.  ll 

Dictator.  The Wallace  Reid Paramount  5 reels.  ..  .July  13 

Don’t  Shoot Herbert  Ra wlinson . Uni versal  5 reels... Aug.  26 

Dusk  to  Dawn Florence  Vidor. ...  Asso.  Exhib 5 reels. .. Sept.  2 

Fast  Mail,  The Charles  Jones Fox  5 reels July  13 

Heroes  and  Husbands. ..  K.  MacDonald First  National S reels. ..  Sept.  16 

Honor  First John  Gilbert Fox  5 reels. . .Sept.  30 

If  You  Believe  It,  It’s 

So  Thomas  Meigi 

In  the  Name  of  the  Law.  Walker-Hall  . 

In  the  Night Special  Cast Prod. 

Just  Tony Tom  Mix  ... 

Loaded  Door,  The Marie  Prevost 

Loves  of  Pharaoh,  The.. Emil  Janning 

Masquerader,  The Guy  Bates  Post. . . . First 

Mme.  Sans  Gene Special  Cast " 

Moonshine  Valley.  ..William  Farnum.. 

More  To  Be  Pitied 

Than  Scorned Special  Cast C. 

Mr.  Bingle  Maclyn  Arbu'ckle. 

New  Teacher,  The Shirley  Mason 

Oathbound  Dustin  Farnum.  . . 

Paid  Back Gladvs  Brockwell. 

Silver  Wings Mary  Carr 

Sure-Firt  Flint Johnny  Hines 

Thorobred,  The Helen  Gibson 

Through  the  Storm Stockton-Kimbell  . 


. Paramount  

.1  reel* . . 

..July 

22 

Film  Book  Office* 

. 6 reels.  . 

..July 

21 

. Prod.  Security-S.  R. 

. 5 reels. 

.Fox  

. 5 reels. 

• .Aug. 

19 

.Universal  

• . Aug. 

19 

. Paramount  

. . Mar. 

4 

. First  National 

. 8 reels . . 

..Aug.  12 

. Prod.  Security-S.  R. 

. 5 reels. 

. Fox  

. 5 reels . 

. . Sept. 

16 

. C.  B.  C.-S.  R 

. 6 reels. 

• - Aug. 

12 

Prod.  Security 

. 5 reels. 

. Fox  

. 5 reels.  . 

. - Aug. 

12 

. Fox  

. 5 reels . . 

..Aug. 

5 

.Universal  

, . Sept- 

2 

. Fox  

. .June 

3 

Affiliated-S  R 

. 6 reels. 

. Clark-Cornelius-S.  R 

. 5 reels. 

.Playgoers  (Pathe).. 

. 6 reels . . 

. Sept. 

2 

. Paramount  

^5  reels. . 

. July 

1 

Star  Distributed  By  Length  Reviewed 

Hammerstein.  . .Selznick  5 reels.  ...Aug.  IS 


Feat  ure 

Under  Oath E. 

Jp  and  At  ’Em Doris  May Film  Book.  Offices...  5 reels.. ..Aug  19 

When  Husbands  Deceive  Leah  Baird Asso.  Exhib 6 reels July  li 

Why  Do  Men  Marry?.. Edy  Darclea Unity-S.  R 6 reels. ..  Sept.  23 

Winning  of  the  West Special  Cast Aywon-S.  R 5 reels 

i oung  Diana,  The Marion  Davies r<,r  amount  5 reels. ..Aug.  IS 


SEPTEMBER 


Feature  Star  Distributed  By  Length 

Barb-Wire  Jack  Hoxie Aywon-S.  R 5 reels. 

Blood  and  Sand Rodolph  Valentino.  Paramount  5 reels. 

Broadway  Rose Mae  Murray Metro  8 reels. 

Caught  Bluffing Frank  Mayo Universal  5 reels. 

Confidence  Herbert  Rawlinson.  Universal  

-nmson  Clue Rich’rds’n-SedgwickClark-Comelius  ....5  reels. 

Crusader,  The William  Russell.  ...  Fox  5 reels. 

Deserted  at  the  Altar.  . Special  Cast Phil  Goldstone-S.  R.  7 reels. 

Divorce  Coupons Corinne  Griffith.  ... Vitagraph 5 reels.. 

Eternal  Flame,  The Norma  Talmadge. . .First  National 6 reels.. 

Face  to  Face Marguerite  Marsh. . Pathe  (Playgoers).. . 5 reels. 

Five  Dollar  Baby Viola  Dana Metro 6 reels. 

E00}s  of  Fortune Marg.  de  la  Motte.Amer.  Releasing. ...  5 reels. 

Fool  There  Was,  A Special  Cast Fox  5 reels. 

Galloping  Kid,  The Hoot  Gibson Universal  5 reels. 

Girl’s  Desire,  A Alice  Calhoun Vitagraph 5 reels.. 

Hands  _of  Nara,  The....  Clara  K.  Young.  ..  Metro  6 reels. 

Her  Gilded  Cage Gloria  Swanson ....  Paramount  ...5  reels 

How  Women  Love Betty  Blythe B.  B.  Prod.-S.  R.  .6  reels.' 

Isle  of  Doubt,  The Special  Cast Playgoers  (Pathe)...  5 reels. 

Ladder  Jinx,  The Special  Cast Vitagraph 6 reels. 

l ight  in  the  Dark,  The.  . Hope  Hampton..  . .First  National 6 reels. 

Love  Is  An  Awful  Thing.  Owen  Moore Selznick  5 reels. 

Man  She  Brought  Back.  Special  Cast Pathe  (Playgoers). ..  5 reels. 

Manslaughter  Thomas  Meighan ..  Paramount  

Married  People Mabel  Ballin Hodkinson  6 reels. 

Monte  Cristo Special  Cast Fox  5 reels. 

My  Wild  Irish  Rose ....  Special  Cast Vitagraph 7 reels  . 

£J.ero  ••••, : Special  Cast Fox  11  reels 

Nice  People Special  Cast Paramount  7 reels. 

Night  Life  in  Hollywood Arrow-S.  R 

Orphan  Sally Special  Cast Lee-Bradford-S.  R 

Peaceful  Peters Wm.  Fairbanks.  . Arrow-S.  R 

Prisoner  of  Zenda,  The. . Special  Cast Metro  8 reels' 

Queen  of  the  Moulin 

Rouge  ’. Martha  Mansfield.  .Amer.  Releasing 6 reels 

Secrets  of  Paris Special  Cast Affiliated-S.  R 6 reels., 

Siren  Call,  The Dorothy  Dalton.  ...  Paramount  

Skin  Deep Sills-Vidor  First  National 6 reels. 

Slim  Shoulders Irene  Castle Hodkinson  6 reels. 

Storm.  The House  Peters Universal  . . 8 reels. 

Thundering  Hoofs Peggy  O’Day Aywon-S.  R 

Timothy’s  Quest.  . Special  Cast Amer.  Releasing 5 reels. 

Top  O’  the  Morning.  ...  Gladys  Walton .Universal  5 reels. 

Under  Two  Flags Louise  Vale Clark-Cornelius 5 reels. 

Valley  of  Silent  Men — Alma  Rubens Paramount  6 reels. 

Veiled  Woman,  The.  ...  Marguerite  Snow. ..  Hodkinson  5 reels. 

West  of  Chicago Charles  Jones Fox  5 reels. 

While  Satan  Sleeps. ...  Jack  Holt Paramount  . 5 reels 

Woman’s  Woman,  A Mary  Alden Allied  Prod.  & Dist.,8  reels'. 

Yosemite  Trail,  The.  ...  Dustin  Farnum Fox  5 reels. 


Reviewed 

..Sept.  2 
..Aug.  19 
..Sept.  16 
..Sept.  23 
. .Sept.  30 


..Oct.  7 
..July  1 
• Sept.  23 
..Sept.  16 

..June  17 
...Aug.  19 
. . .July  29 
..Sept.  16 
..  .Aug.  26 
. .Aug.  19 
. . .Aug.  11 
..Aug.  19 
..Sept.  2 
..  .July  22 
..Sept.  9 
..Sept.  16 
..Sept.  23 
..Sept.  30 
...Aug.  5 
...Apr.  8 
. ..June  It 
...June  3 
Aug.  19 


• May  6 


..Aug.  19 


• Sept.  30 

• Sept.  30 
. .July  8 

July  1 


■ Sept.  23 
-Sept.  9 


• Sept.  9 
, .June  24 
..Aug.  26 
..July  t 

• Sept.  30 

• Sept.  30 


Feature 

Above  All  Law 

Burning  Sands 

Cowboy  and  the  Lady, 

The  

Face  in  the  Fog,  The.. 

Flapper  Love 

Ghost  Breaker,  The.  . . . 
Girl  Who  Ran  Wild,  The. 

Heart’s  Haven 

House  of  Solomon,  The.. 

Human  Hearts 

Lights  of  New  York... 
Little  Child  Shall  Lead 

Them,  A 

Lone  Hand,  The 

Long  Chance,  The 

Old  Homestead,  The... 

Pals  of  the  West 

Pillagers,  The  

Pink  Gods 

Remembrance  

Rogue’s  Romance,  A... 

Sherlock  Holmes 

Sign  of  the  Rose,  The.. 
To  Have  and  To  Hold.. 
When  the  Desert  Calls. . 

Wolf  Law  

Woman  He  Loved,  The. 


OCTOBER 

Star  Distributed 


By  Length  Reviewed 


Gladys  Walton. 
Adams-McKim 
Wm.  H.  Straus. 


. Paramount  

. Paramount  

. 7 

reels. . 

• Sept.  16 

. Paramount  

. 6 

reels. 

. Oct.  14 

. Amer.  Releasing.  .. . 

. 6 

reels . 

• Paramount 

reels . . 

..Sept.  23 

. U niversal  

reels. . 

..Oct.  14 

. Hodkinson  

reels. . 

• Aug.  12 

.Amer.  Releasing... 

. 6 

reels. 

. Universal  

• Fox  

. 7 reels. . 

..July  8 

■ Fox  

8 

reels . . 

.Sept.  2 

. U niversal  

reels. 

. U niversal  

reels. 

. Paramount  

reels. 

. Clark-Cornelius-S.  R. 

5 

reels. 

. Amer.  Releasing. . . . 

reels . 

. Paramount  

. 7 

reels. . 

..Oct.  7 

. Goldwyn  

reels . . 

.■Sept.  9 

■ Vitagraph  

reels.  . 

■ Sept.  23 

. Goldwyn  

reels.. 

. . May  20 

. Amer.  Releasing.  . . . 

reels. . 

• Aug.  5 

. Paramount  

. 7 

reels. 

.Amer.  Releasing . . . . 

. 6 

reels. 

. Universal  

reels . 

. Amer.  Releasing 

6 

reels. . 

.Sept.  16 

NOVEMBER 


Anna  Ascends  

At  the  Crossroads 

Brothers  Under  the  Skin. 

Clarence  

Deerslayer,  The 

Famous  Mrs.  Fair,  The. 

Hungry  Hearts  

Man  Who  Saw  Tomor- 
row, The 

Miles  Brewster  and 

Super-Sex  

My  Friend  the  Devil.  ... 

On  the  High  Seas 

Other  Side,  The 

Peg  O’  My  Heart 

Sin  Flood,  The 

Trifling  Women 

Under  Two  Flags 


Alice  Brady 

Seena  Owen 

. Paramount  

. Amer.  Releasing. . . 

Special  Cast 

. Goldwyn  

Reid-Ayres-McAvoy Paramount  

Special  Cast 

.Amer.  Releasing... 

Special  Cast 

. Metro  

reels. 

Special  Cast 

. Goldwyn  

Thomas  Meighan. 

. Paramount  

Special  Cast 

. Amer.  Releasing.  .. 

Special  Cast 

.Fox  

reels . . 

. Sept. 

2 

Dalton-Holt  

. Paramount 

. . 5 

reels. 

. . Oct. 

14 

Special  Cast 

Amer.  Releasing... 

Laurette  Taylor.  . 

. Metro  

reels. 

Special  Cast 

. Goldwyn  

reels . . 

. .Jan. 

21 

Special  Cast 

. Metro  

reels . 

Priscilla  Dean.... 

.Universal  

. .7 

reels . . 

• Oct. 

7 

2091 


October  21,  1922 


■ittui]niniiiiiiiiiuiuiiiiuiiiiuiiauiHBiiiiHiiiaitwiJimiiiiiiiiiiiiiiiitiiuiHii«ii)(iifliitiniiaiiiiuiiiJiiiuiinuitniMiiiiiiniirtiTTniiiiiiniiiiiiiiHimiiiinriiifiBu«B*uHiu»»»uuuiMty 


Feature 


Comedy  Releases 


Star  Distributed  By  Length  Reviewed 

Hot  Doe Clyde  Cook Pox  i reel*.'.. .May  M 

Hot  Ofi  the  Press Snub  Pollard  .....Pathe  1 reel ....  .Apr,  1 

Hound  of  Tankerville..  .Otis  Harlan ..Educational  

House  of  1.000  TremblesNeely  Edwards ....  Universal  1 red. .... 





Feature 


Star 


Distributed  By 


Accidents  WiU  Happen.  Neely  Edwards Universal  1 reel. 

All  Balled  Up Roy  Atwell Universal  1 reel. 

All  is  Fair Eddie  Lyons Arrow  2 reels 

All  Wet A1  St  John Fox  2 reels 

All  Wrong Bobby  Dunn Arrow  2 reels. 

Amid  the  Pyramids Mutt  & Jeff  C’rtoon.Fox  reel 

Anvil  Chorus,  The Snub  Pollard. Pathe * reelY 

Any  Ice  Today Mutt  & Jeff  C*rtoon.Fox  Vi  reel 

Any  Old  Port Educational • • \ ree  Is 

Apartment  Wanted Lee  Moran.. Universal  2 reels 


Back  Yard,  The Jimmy  Aubrey ....  Vitagraph  2 reels. 

Barnstormer,  The • ••••••  v • • fT°*  •••• * reej* 

Bath  Day Sweet  & Queeme. . Universal  2 reels 

Bed  of  Roses Paul  Parrott £.athe  -J  reel,  • 


Bow  Wows,  The jSnub  Pollard -Pathe  . . . . . . ... 

Breaking  Into  Jail Stnith-Adams  Federated-S.  R. 2 reels 

Bride-to-Be,  The Paul  Parrott Pathe  1 reel 

Broadcasting  Johnny  Jones Pathe  ...2  reels 

Broker,  The Lupino  Lana Fox  .2  reels 

Bucking  Broadway Neal  Burns Educational  4 reels July 

Busy  Bees Paul  Parrott Pathe  2 reel 

But  a Butler Arrow-S.  R 8 reels 

Cabby,  The 


Husband  and  Strife 

.Vernon  Dent.... 

. Arrow-S.  K 

. .Folly-Pacific  ... 

. . Arrow-S.  R . . . . . 

, . Pathe  

&rntw»4 

..Universal  

..Universal  

Kill  the  Nerve 

.Snub  Pollard. ... . 

..Pathe  

. . Fox  

i 

.Mutt  A Teff  C’rtoon.Fox  

1« 

. . Pathe 

. . . . Apr. 

29 

. 0 Fox  

. . . Sept. 

23 

. . Fox  

. .Pathe  

. .C.  B.  C.-S.  R.,.. 

....1  reel 

. . . Sept.  30 

.Neely  Edwards.. 

. . . Mar. 

18 

L.  Lorraine  and 

Maud  Universal  2 reels 

Cashier,  The Mutt  & Jeff  C’rtoonFox  H reel 

Caesar’s  Ghost Roy  Atwell Universal  2 reel 

Chauffeur,  The Clyde  Cook Fox  2 reels 

Cheerful  Credit  Brownie  Universal  J reels 

Chicken  Parade,  The... Jimmy  Aubrey Vitagraph  2 reels 

Circus  Days Educational  2 reels 

Clear  Case,  A Mutt  & Jeff  C’rtoon.Fox  H rsel  

Cold  Feet Educational  t reels Apr  J2 

Coming  and  Going Vernon  Dent Folly-Pacific  1 reel  

Cops  Buster  Keaton Pint  National  4 reel* .. ..July  22 

Court  Plastered Mutt  ft  Jeff  C’toon. Fox  y2  reel 

Cured  Queenie  (horse)  ..  .Universal  2 reels 

Cured  by  Radio Roy  AtweU Universal  1 reel 

Dandy  Dan Fox  2 reels 

Danger Lige  Conley educational  4 reels Apr.  at 

Dark  Horse,  A Universal  > reels May  27 

Days  of  Old Snub  Pollard Pathe 1 reel May  20 

Dentist,  The Smith-Adams  Federated-S.  R 2 reels 

Doing  ’Em  Good Neely  Edwards Universal  1 reel 

Do  Me  a Favor., Snub  Pollard Pathe  1 reel May  *7 

Don’t  Be  Foolish C.  B.  C.-S.  R. 2 reels 

Double  Trouble Lee  Kids Fox  2 reels 

Duck  In Lloyd  Hamilton.  . .Educational  2 reels  

Dumb-Bell,  The Snub  Pollard Pathe  2 reel.... July  12 

Dynamite  Lloyd  Hamilton.  . Educational  2 reels 

Easy  Pickin’ Jack  Richardson. ..  East  Coast-S.  R 2 reels.  ..  Sept.  23 

Easy  to  Cod Neely  Edwards.  ..  .Universal  1 reel 

Electric  House,  The. ..  .Buster  Keaton First  National 2 reels 

El  Toro Fox  2 reels 

Eskimo,  The Clyde  Cook Fox  2 reels 

Excuse  Me,  Sheriff Fox  2 reels 

Face  the  Camera Paul  Parrott Pathe 1 reel 

Fair  Enough Dorothy  Devore Educational  2 reels.  ..  .Apr.  1* 

Falls  Ahead  Mutt  & Jeff  C’toon. Fox y2  reel 

False  Alarm.  A Educational  1 reels... June  10 

Fans  and  Flapper* Hal  Stephens C.  B.  C.-S.  R 2 reels .... 

Fat  and  Sassy Vernon  Dent Folly-Pacific  1 reel  

Fire!  Fire  I Sanford-S.  R 2 reels 

Fly  Time Roy  Klumb  Prod.-S.R.2  reels 

Follow  Me Eddie  Lyons Arrow-S.  R 2 reels 

Foolish  Lives Lee  Moran Universal  2 reels 

For  Love  of  Money First  National  2 reels  

Fresh  Kid Fox-Gregory  Universal  2 reels 

Fresh  Paint  Arrow-S.  R 2 reels 

Fresh  Start,  A Educational  2 reels 

Friday  the  13th .Paul  Parrott Pathe  1 reel July  22 

Friend  Husband Lupino  Lane Fox  2 reels 

Frozen  North,  The Buster  Keaton First  National 2 reels 

Full  of  Pep Snub  Pollard  ....Pathe  1 reel Apr.  M 

Gasoline  Trail  Roy  Klumb  Prod.-S.RJ  real 

Gay  Deceiver.  The. ..-.Roy  AtweU Universal real May  27 

Gee  Whiskers Neely  Edwards Universal  1 reel Apr.  1J 

Get  the  Hook Vernon  Dent Folly-Pacific  1 reel  

Getting  Even Mutt  ft  Jeff  C’rtoon.  Fox  reel 

Give  Him  Air Bobby  Dunn Arrow  2 reels 

Golfing Mutt  ft  Jeff  C’rtoon.  Fox  JS  reel 

Golf  Insect,  A .Roy  Atwell Universal  1 reel May  6 

Gymnasium  Jim Billy  Bevaa First  National t reels 

Hale  and  Hearty Snub  Pollard Pathe  1 reel 

Hands  Up .■ Arrow-S.  R 4 reels 

Hands  Up Geo.  Ovey FeUy-Pacific  1 reel  

HeUo  Mars Harry  Sweet .Universal  t reels  

Hennessy  of  the  MonntadGeo.  Ovey Folly-Pacific  ...<...1  rsel  

Henpecked  Lee  Moran Universal  ...2  reels 

Hickory  Hick.  A Bobby  Vernon  ...Educational  I reels May  20 

Hickville’s  Romeo Lee  Moran Universal  2 reels 

High  and  Dry Educational  t reels  

High  Fliers  Neely  Edwards Universal  1 reel 

Highly  Polished Bill  Franey O’Conor-S.  R.  2 reels 

High  Tide George  Rowe Pathe 1 reel 

His  First  Job Lewis  Sargent ’Universal  1 reel 

His  Inheritance  Taxi. ..  .Neely  Edwards Universal  1 reel  

His  Mushing  Bride Bill  Jones C.  B.  C.-S.  R 2 reels 

His  Prehistoric  Blunder. Roy  Atwell Universal  1 reel 

His  Wedding  Daze Joe  Rock Federated-S.  R 2 reels 

His  Wife’s  Son Pox  2 reels 

Hither  and  Thither Mutt  ft  Jeff  C’rtoon.  Fox  H reel 

Holding  HU  Own Geo.  Ovey ..Folly- Pacific  1 real  

Home-Made  Movies Ben  Turpin First  National 2 reels 

Hoot  Monl Mutt  ft  Jeff  C’rtoon. Fox  J4  reel 

Hop,  Skip  and  Jump....  Mutt  ft  Jeff  Crtoo&Fox  % reel 

Horse  Tears Queenie Universal  4 reels 

Hot  and  Cold BiU  Franey O’Coner-ff.  X. 2 


Ma  and  Pa Bevan-June First  National 2 reels. ..  Sept.  1C 

Makin’  Movies Johnny  Jones Pathe  2 reels 

Man  Haters,  The Eddie  Boland Pathe 2 reels 

Many  Happy  Returns ...  Eddie  Boland  Pathe 1 reel 

Matinee  Idles Neely  Edwards. ...  Universal  1 reel 

Mile  a Minute  Mary ....  Dorothy  Devore ...  Educational  2 reels...  • J«ly  1 

Minute  Man,  The Roy  AtweU  Universal  1 reel 

Model  Messenger,  A.. ..Lewis  Sargent... . ...  Universal  1 reel 

Modern  Fishing Mutt  ft  Jeff  C’rtoon.Fox  y2  reel 

Movie  Mix-Up,  A Roy  AtweU Universal  1 reel 

Movies,  The  Snub  Pollard  Pathe 1 reel 

Mummy’s  Nightmare.. . .Geo.  Ovey FoUy-Pacific  1 reel  

Mutts  Brownie  Universal  2 reels  

My  Hero Lupino  Lane Fox  2 reels 

My  Mistake  Eddie  Lyons  Arrow  2 reels  

My  Wife’s  ReUtions. . ..Buster  Keaton. ..  .First  National  2 reels. . ..Aog.  2< 

Mysterious  Stranger Jimmy  Aubrey Vitagraph  2 reels  

Nearing  the  End Mutt  & Jeff  C’toon.  Fox  y2  reel 

Nobody  Home Geo.  Ovey FoUy-Pacific  1 reel  

No  Brains Harry  Sweet Universal  .2  reels ....  Apr.  22 

No  Brains Bill  Franey O’Conor-S.  R 2 reels 

No  Luck Bobby  Dunn Arrow  2 reels 

No  Money  to  Guide  fiSk 

Them  Smith-Adams  Federated-S.  R 2 reels 

Now  or  Never Vernon  Dent Folly-Pacific  1 real  

Off  the  Earth Neely  Edwards. ...  Universal  1 reel 

Oh  Daddy Bevan-June First  National t reels 

Off  His  Beat Harry  Sweet Universal  2 reels  

Oh.  Promise  Me Neal  Burns Educational  2 reels  ...Mar.  IS 

Once  to  Every  Boy Lewis  Sargent Universal  1 reel 

One  Terrible  Day Children  Pathe  2 reels 

On  Patrol Billy  Bevan First  National S reeU 

On  the  Jump. Vernon  Dent -FoUy-Pacific  1 reel 

One  Horse  Town. 


Our  Gang. 


Harry  Sweet -Universal  I reels. ..  .Apr.  I 

Snub  PoUard Pathe  1 reel  

Pair  of  Aces,  A Lee  Kids Fox .2  reels 

Pair  of  Kings,  A Larry  Semon Vitagraph  2 reels . . . . Ang.  It 

Paniky  Pullman,  A Roy  AtweU  Universal  1 reel  

Papa’s  Night  Out Arrow-S.  R 2 reels 

Pardon  Me Snub  PoUard Pathe  1 reel... Mar.  II 

Pardon  My  Glove Bobby  Vernon Educational  2 reels. . .Sept.  It 

Pay  Day Charles  Chaplin. . .First  National  2 reels. ..  .Apr.  IS 

Peace  in  Pieces Bill  Franey O’Connor-S.  R -2  reds 

Peggy  Behave  Baby  Peggy  Universal  2 reels 

Penny  Reward,  A Educational  2 reels.... May  20 

Piper,  The Fox  ..2  reels 

Pirate,  The Lupino  Lane Fox  2 reels 

Please  Be  Careful Chas.  Doherty Fox  6 reels. ..  Sept.  IS 

Poor  Boy Lloyd  Hamilton. . .Educational  2 reels. ..  .May  27 

Pop  Tuttle’s  Clever 

Catch  Dan  Mason Film  Book.  Offices. . 2 reels 

Powder  Romance Roy  Atwell Universal  1 reel  . . 

Punch  the  Clock Snub  Pollard  Pathe  1 reel July  I 

Puppy  Love Fox  2 reels 

Radio  Hound,  The Brownie  (dog) ....  Universal  2 reels.  ...Oct.  7 

Rag  Doll  Romance,  A Educational  g reels. 

Rainmaker,  The Lloyd  Hamilton. . .Educational  2 reels  

Rapid  Fire Lige  Conley Educational  4 reels. . . . July  I 

Red  Hot Mutt  & Jeff  C’toon.  Fox  y2  reel.... 

Red  Hot  Rivals Lee  Moran  Universal  2 reels 

Rented  Trouble .....Arrow-S.  R 2 reels... 

Reporter,  The Lupino  Lane Fox  2 reels ...... 

Rice  and  Old  Shoes Carter  DeHavens.  . Film  Book.  Offices.. 2 reels 

Riding  the  Goat Mutt  & Jeff  C’toon.  Fox  y2  reel 

Romance  of  Curly  Squir- 
rel   Lee-Bradford-S.  R...1  reel 

Rough  on  Romeo Paul  Parrott Pathe  lreel.. 

Rubberneck,  The Lee  Moran Universal  2 reels  

reels. 

reel 

reels  

reels 

reels 

reel 

reels 

reels.... May  27 
reel....777\... 
reels . . . • Msy  I 

reel  

reels  

reel 

reel.. 

reel  

reel  - 

reels 

reels 

reels 

reels July  i 

reels... .jmjf  IS 
reel.... Sept  t 

reels 

reels.... Apr.  I 
reel 


Safe  in  the  Safe Fox  2 

Shaky  Family  Tree,  A... Neely  Edwards Universal  1 

Sheik.  The Fox  .2 

She  Loved  Him  But — ■. . Earl  Montgomery. . C.  B.  C.-S.  R.......2 

Short  Weight Brownie-Fox  Universal  2 

Should  Watchmen  Sleep. Neely  Edwards  ...Universal  1 

Show,  The  Larry  Semon  Vitagraph  2 

Sic  ’Em  Brownie Brownie  Universal  2 

Simply  Shocking Jack  Duffy Universal  1 

Skipper’s  Policy,  The.... Dan  Mason Educational 2 

Sleeping  IlcksM .Vernon  Dent Folly-Pacific  1 

Sleepyhead,  The Harry  Sweet Universal  f 

Sleuth,  The Paul  Parrott Pathe 1 

Society  Hoboes Neely  Edwards. ...  Universal  1 

Society  Sailors  Neely  Edwards  . . . .Universal  1 

Some  Baby Snub  Pollard  Pathe 1 

Some  Class Brownie Universal  2 

Some  Family Lee  Mortn Universal  2 

Speeder,  The Lloyd  Hamilton..  .Educational  2 

Special  Delivery A1  St.  John Fox  2 

Speed  ’Em  Up Universal  2 

Spirited  Affair,  A Roy  Atwell Universal  1 

Splitting  Hairs. .Fox  2 

Spooks  Lige  Conley Educational  2 

Stand  Pat Paul  Parrott Pathe  t 


2092 


Motion  Picture  News 


Feature  Star  Distributed  By  Length  Reviewed 

Step  Forward  Ben  Turpin First  National  2 reels 

Stone  Age,  The Snub  Pollard Pathe 1 reel 

Straight  from  the  Fann.Al  St.  John Fox  2 reels  

Strictly  Modern Snub  Pollard  Pathe  1 reel  

Studio  Rube,  The A1  St.  John Fox  I reel* 

Sach  Is  Life Billy  Bevan First  National 2 reels 

Supply  and  Demand.  ...  Johnny  Jones Pathe 2 reels 

Sweet  Thirteen Gloria  Joy Film  Book.  Offices..  2 reels 

Take  a Tip Santord-S.  R 2 reels 

Take  Next  Car Paul  Parrott Pathe  1 reel.  ..  .Sept.  23 

Taking  Things  Rasy Neely  Edwards  ....Universal  1 reel  

Telephone  Troubles Earl  Montgomery ..  C.  B.  C.-S.  R 2 reels 

Tell  'Em  Nothing Bill  Jones C.  B.  C.-S.  R 2 reels 

Ten  Seconds  . Lee  Moran  Universal  2 reels. July  8 

That  Son  of  a Sheik.  ...  Neal  Burns Educational  2 reels 

That’s  It...  ...  Eddie  Lyons Arrow  t reels 

Their  First  Vacation ....  Carter  DeHaven. . . Film  Book.  Offices..  2 reels 

They're  Off  Vernon  Dent  Folly-Pacitc  1 reel  

Three  Hundred  and 

Sixty-Five  Days Sr.ub  Pollard Pathe  1 reel 

Three  Weeks  08 Universal  1 reels.  ..  .June  17 

Throbs  and  Thrills Roy  Klumb  Prod.-S.R.l  reel  

Tin  Broncho,  The....v Fox  2 reels- 


Torchy  and  Orange 


Torchy’s  Ghost 


Touch  All  Bases. 


• Mutt  ft  Jeff  C’rtoon.  Fox  

reel. 

..Bobby  Vernon.  . . 

. . Educational  

. 2 reels  . 

. .Roy  Klumb  Prod.-S.R.l  reel  . 

.Dan  Mason 

..Educational  

. .June  10 

. Johnny  Hines.  . . . 

..Educational  

. Johnny  Hines  ... 

. . Educational  

. Johnny  Hines  . . . 

..Educational  

Johnny  Hines.  . . . 

. .Educational  

• Johnny  Hines.... 

. . Educational  

. Johnny  Hines  . . . 

. . Educational  

. 2 reels.  . 

. .June  10 

. Paul  Parrot  ... 

..Pathe  

. Lige  Conley 

..Educational  

. .July  22 

Paul  Parrott 

..Pathe  

Vio»a  Daniel 

. . Educational 

2 reels. . 

. . Mar.  ) 

. DeHavens  

..Film  Book.  Offices. 

. 2 reels.  . 

. . Oct.  7 

.Harry  Sweet  ... 
.Neeley  Edwards.. 

..Universal  

..Universal  

• Sept.  23 

Short  Subjects 


siiiiiiiiiiiiiiiiiiiii>uiiuiiiuiiiiiiiiiii!iiiiiiiiiiiiiiiiiiiiiiiiii:iiiiiiiiiiiiiuiii)iiiiiiiiiiiiiiiiiiiiimiiiiiii!iiiiiiiiiiiuiiiii!iiii!iiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiii!iiiiiiuiiiiiiiiiiiiiii= 

Title  aDd  Stai  Dittriheied  hi  teDtftc 

Abraham  Lincoln  (Urban  Classics) Vitagraph  1 reel 

Adventure*  oi  KuDuuon  Crusoe  taeirai/ Uuivcruu  cpu>uuc*.Api  . 

Algeria,  The  Ancient  (Scenic.) Fnzma  1 reel 

Slice  in  Wonderland  (Serial) Warner  Bros 15  episodes 

Alphabetical  Zoo,  The  (Urban  Classics) Vitagraph  1 reel 

An  Arctic  Hike  on  the  Great  Aictscn  ulacier 

(Scenic)  Truart 1 reel.... Apr.  22 

At  Large  (Drama),  Tom  Santschi Universal 2 reels 

Ballad  of  Fisher’*  Boarding  House  (Drama) . .Pathe  1 reel Apr.  If 

Bar  Cross  War,  The  (Drama),  Leo  Maloney.  . Pathe  2 reels 

Beersheba  (Holy  Land  Series) Amer.  Releasing...!  reel 

Bending  the  Twig  (Urban  Classics) Vitagraph  1 reel 

Better  Mild  (Urban  Classics) Vitagraph  1 reel 

Beyond  the  Jordan  (Holy  Land  Series) Amer.  Releasing.  ..  1 reel 

Beyond  the  Trail  (Wee  Drama).  Tom  Sanchi . Rathe  . « -eei» 

Big  Flood,  The  (Aesop’s  Fables) Pathe  2/3  reel 

Big  Ranger,  The  (Drama) Universal 2 reels 

Blue  Blood  and  Red  (Drama),  Roy  Stewart. ..  Universal  2 reels 

Borneo  Venice,  A (Scenic) Truart  

Boy  and  His  Dog,  The  (Aesops  Fables) ....  Pathe  2/3  reels..  May  2» 

Boy  and  the  Bear,  The  (Aesop’s  Fables) Pathe  2/3  reel 

Brewing  Trouble  (Aesop's  Fables) Pathe  2/3  reels 

By  the  Still  Waters  (Travelogue) Lee-Bradford-S.  R.l  reel 

Call  of  Courage,  The  (Drama) Universal 2 reels. ..  .Mar.  is 

Cap’n  Kidd  (Serial),  Eddie  Polo 15  episodes 

Case  of  Identity,  A (Sherlock  Holmes) Educational J reels 

Cat  and  the  Pig,  The  (Aesop’s  Fables) Pathe  2/3  reel#: 

Cavy  and  the  Rat,  The  (Urban  Classics) Vitagraph  1 reel 

Channel  Raiders,  The  (Drama),  Jack  Mulhall.  Universal  2 reels 

Come  and  Get  Me  (Drama),  Leo  Maloney. Pathe  2 reels 

Come  Clean  (Drama),  Tom  Santschi Universal  2 reels 

Copper  Beeches,  The  (Sherlock  Holmes) Educational  2 reels 

Country  Mouse  and  City  Cat,  The  (Aesop’s 

Fables)  Pathe  2/3  reels 

Crime  in  a Big  City  (Aesop’s  Fables) Pathe  2/3  reels 

Crowning  King  Blixxard  f8cenic) Educational  l reel.... Aug.  25 

Cruise  of  the  Princess  Maguinna  (Travelogue).  Lee-Bradford-S.  R.  1 reel 

Dangerous  Adventure,  A (Serial) Warner  Bros 15  episodes 

Daring  Dangers  (Drama),  Tom  Santschi Universal I reels 

Dead  Game  (Drama),  Art  Acord Universal 2 reels 

Death  Trap.  The  (West.  Dr.l.  Tom  Santschi.  .Pathe  2 reel*  

Deputized  (Drama),  Leo  Maloney Pathe  2 reels 

Desperation  (Drama)  Universal 2 reels 

Devil’s  Foot,  The  (Sherlock  Holmes) Educational 2 reels.  ..  .Feb.  11 

Dog  and  the  Waives,  The  (Aesop’s  Fables) ..  Pathe  2/3  reels 

Drifters,  The  (Wilderness  Tales) Educational  1 reel 

Dwellers  of  the  Deep  (Urban  Classics) Vitagraph  1 reel 

Dying  Detective,  The  (Sherlock  Holmes)  ....  Educational 2 reels.  ...  Feb.  li 


Feature  Star  Distributed  By  Length  Reviewed 

Empty  House,  The  (Sherlock  Holmes) Educational  2 reels 

Expose  of  Sawing  a Lady  in  Halt  I Novelty).  Clarion-S.  R 1 LA  reels.  .Sept  30 

Eternal  Triangle,  The  (Aesops  Fables) Pathe 2/3  reels 

Fable  of  the  Hated  Rivals  (Aesop’s)  Pathe  2/3  reel 

Famous  Northwest  Mounted  voport  Review) ..  Goldwyn  1 reel 

Farmer  and  His  Cat,  The  (Aesop’s  Fables) ...  Pathe 2 3 reels.. Sept.  23 

Farmer  and  the  Ostrich.  The  (Aesop’s  Fables). Pathe  2/3  reel*  Ap> 

Fearless  Fido  (Aesop’s  Fables) Pathe  2/3  reel 

Felix  All  at  Sea Winkler-S.  R 1 reel...  Mat  • 

Felix  Saves  the  Day  (Cartoon'  Winkler-8.  R 1 real...  P«h 

Forty-Four  Calibre  Mystery  (Drama),  Harry 

Carey  Universal  2 reels 


Getaway.  The  (Drama),  Nea'  Mart  ..  Universe'  * 

Giants  of  the  Open  (Drama),  Roy  Stewart. ..  Universal  2 reels 

Gibeah  (Holy  Land  Series) Amer.  Releasing. ..  1 reel 

Go  Get  ’Em  Hatch  (Serial) Pathe  15  epm 

Good  Thing*  of  Life  (Novelty).  Wld  Gunning  ....I  reel 

Grandfather's  Clock  (Urban  Classics) Vitagraph  1 reel 

Great  American  Authors  (Series) Hodkinson  1 reel 

Grit  (West.  Drama),  Shorty  Hamilton McGovern  St  Egler.2  reel*  

Guilty  Cause,  A (Drama).  Tom  Santschi Universal .1  reel* 

Gypsy  Trail,  The  (Drama),  Art  Acord Universal  2 reels 

Heap  Busy  Indian  (Travelogue) .... ._ Lee-Bradford-S.  R.l  reel .t 

Hebron  the  Ancient  (Holy  Land  Series) Amer.  Releasing 1 reel i 

His  Last  Case  (Tenement  Tales) Clark-Cornelius 2 reels.... 

His  Own  Law  (Drama),  Leo  Maloney Pathe  2 reels 

Hook,  Line  and  Sinker  (Travelogue) Lee-Bradford-S.  R.l  reel 

Hour  of  Doom,  The  (Drama),  Tom  Santschi. . Universal  2 reels  . 

How  to  Grow  Thin  (Novelty) Educational 1 reel  .Mar.  If 

Hunter  and  His  Dog  The  ( Aesn»«  Fables) .. .Pathe  f/3  reels  

Hunting  Ground  of  Hiawatha  (Urban) Vitagraph  1 reel 


In  the  Days  of  Buffalo  Bill  (Serial) Universal 18  e’s’d’s. Sept.  II 

Island  of  burprisa  (Scenic) Truart  

It  Is  the  Law  (Drama),  Tom  Santschi Universal  I reels 


Upper  and  Lower Lee  Moran  Universal  v.t  reels. ..  .Apr.  1» 

Village  Sheik,  The Al.  St.  John Fox  2 reels.  ...Oct.  7 

Wall  Nut,  The Roy  Atwell Universal  1 reel 

Wedding  Dumb  Bells C.  B.  C.-S.  R 2 reels 

West  is  Worst Jack  Richardson.  ..  East  Coast-S.  R 1 reel.  ...  Sept.  23 

Wet  Weather Paul  Parrott Pathe  1 reel 

What  Next Barry-Reynolds  ...Arrow-S  R 2 reels 

Whose  Husband  Are 

You?  Barry-Reynolds  ...Arrow-S  R 2 reels 

Wise  Duck.  The box  a reels 

Why  Not  Now Eddie  Lyons Arrow-S.  R 2 reels 

You  and  Me Century  Kids Universal  2 reels.  .. Sept.  23 

Vou’d  Be  Surprised Billv  West C B.  C-S.  R 2 reels.... 

Young  Ideas Roy  Atwell Universal  1 reel 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiuiiiaiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiH 


Japan,  the  Garden  of  the  East  (Scenic) Kineto 1 reel Apr.  II 

Jaws  of  Steel  (Drama),  Reginald  Denny Universal  2 reels 

Juggernauts  of  th*  Jungle  (Educational) 1 real  

Jungle  Belle*  of  Borneo  (Novelty) Truart 

Jungle  Goddess,  Th*  (Burial) Exp.  St  Imp.-S.  R. ..15  episodes. Feb.  4 

Leather  Pushers,  The  (Series),  Reginald 

Denny  Universal  2 reels. ..  .Jan.  II 

Lion  and  the  Mouse,”  The  (Aesop’s  Fables)  ..  Pathe  1/3  reels 

Love  at  First  Sight  (Aesops  Fables) Pathe 2/3  reels 

Lochinvar  of  the  Line  (Drama),  Edgar  Jones.. Pathe I reels 


Magic  Gems  (Study) Prixma  1 reel 

Matching  Wits  (Drama),  Art  Acord Universal f reel* 

Missing  Men  (Drama) Educational  1 reel 

Model  Dairy,  The  (Aesops  Fables) Pathe  2/3  reels.. May  21 

Musselfish  Shell,  The  (Novelty) 1 reel 

My  Country  (Scenic) Educational 1 reel Apr.  ft 

Mysterious  Tracks  (Drama) Pathe  1 reel  

Never  Let  Go  (Drama) Universal I reels 

Nights  of  Many  Shadows  (Wilderness  Tales)  ..  Educational J reel 


Official  Movie  Chats  of  M.  P.  T.  O.  of  A Hodkinson  Fab.  11 

Old  Moose  Trails  (Scenic) Educational 1 reel 

One  Man  Reunion  (Wilderness  Tales) Educational 1 reel 

Opossum,  The  (Novelty) ....Path*  2 reels. ...  Apr.  21 

Pageantry  in  India  (Scenic) Vitagraph  1 reel 

Pelican  Island  (Scenic) Truart  ._. 

People  of  Old  Bruges  (World  Wanderings) ..  Educational J reel 1 

Perilous  Ascent  of  the  Zinal-Rothorn  (Scenic)  .Truart  

Perils  of  the  Yukon  (Serial) Universal 15  reels... July  8 

Plain  Grit  (Drama),  Reginald  Denny Universal 2 reels | 

Pony  Boy  (Drama),  Shorty  Hamilton McGovern  ft  Egler.2  reels 

Quaint  Denizens  of  the  Zoo  (Novelty) Kineto  Review 1 roal.  ....Mat.  M 

Quaint  Holland  (Scenic) Educational I reels 

Radio  King,  The  (Serial) Universal  Sept.  30 

Raid,  The  (Drama),  Neal  Hart Universal I reels 

Rich  Cat  and  Poor  Cat,  The  (Aesops  Fables) ..  Pathe 2 3 reels 

Ride  ’em  Cowboy  (Drama),  Shorty  Hamilton. . McGovern  ft  Egler.2  reels 

Ridin’  Through  (Drama),  Art  Acord Universal 2 reels 

Ropin’  Fool,  A (Will  Rogers,  W.  Dr.) 1 rtak .... Rss,  H 

Scandal  in  Bohemia,  A (Sherlock  Holmes)  ..  .Educational 2 reels 

Seeing  Red  (Drama),  Tom  Santschi Universal I reels  

Seeing  the  Unseen  (Novelty) Prixma 1 reel  

Sky  Ranger,  The  (Serial) Path*  II  episodes 

Spendthrift,  The  (Aesops  Fables) Pathe  2/3  reels 

Squarin’  It  (Drama),  Neal  Hart Universal I reels 

Striking  Tires,  The  (Novelty) Bosworth,  D* 

Frevss  ft  Felton...  1 reel 

Such  is  Life  in  Volendam  (Scenic  Cartoon) ..  Film  Book.  Offices  . 1 reel Apr.  If 

Such  is  Life  in  London's  West  End  ( Cartoon) . Film  Book.  Offices  1 reel Apr.  tf 

Such  is  Life  in  Monte  Carlo  (Cartoon) ..Film  Book  Offices.  1 reel June  II 

Sunbeams  (8tudy) Prixma  1 rssl. 

Sweet  Heart  (Western  Drama),  Billy  West.. .Joan  Riba I reels 

Terror  Trail  (8erial),  Eileen  Sedgwick Universal  18  episodes 

Thrills  and  Spills  (Novelty) Educational 1 reel..  .May  1 

Tiger  and  the  Donkey.  The  (Aesops  Fables) ..  Pathe 2/3  reels 

Timber  Queen,  The  (Serial) Pathe  15  reels.. .June  24 

Too  Much  Overhead  (Educational) Educational 1 rssl I 

Trail  of  the  Wolf,  The  (Drama),  Percy 

Pembroke  Universal 2 reels. ..  .Apr.  1 

Treacherous  Rival,  A (Drama),  La  Plante- 

Pembroke Universal 2 reels 

Trickery  (Drama)  Universal 2 reels 

Two  Men  (Drama),  Tom  Santschi Universal 2 reels 

United  States  Naval  Efficiency Kineto  ( reel 

Unmasked  (Drama),  Art  Acord Universal 2 reels 


Vengeance  Is  Mine  (Drama),  Irene  Castle. ...  Pathe  3 reels 

Verdict,  The  (Drama),  Eddie  Polo Universal I reels 

Village  Lif*  in  Switzerland  (Scenic) Kineto  Review 1 reel 

Vistas  of  the  Holy  Land  (Kineto  Review) ....  National  Exch 1 reel. ...Mar.  tl 

Wanderlust  (8cenic) Educational 1 rssl 

Wedding  Feast,  Among  Borneo  Dayaks,  A 

(Novelty)  Truart  

White  Eagle  (Serial) Pathe  15  episode*  

White  Messenger,  The  (Drama),  Eddie  Polo.  .Universal 2 reels.. ..May  I 

Wicked  Cat,  The  (Aesops  Fables) Pathe 2/3  reels.. Apr.  tf 

Wolf  in  Sheep’s  Clothing  (Aesop’s  Fables) ..  Pathe 2/3  reels 


IBt  WILLIAMS  PRINTING  COMPANY,  NEW  YORK 


MR.  EXHIBITOR 


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317-29  East  34th:  St-NewYork 


The  laboratory 
with  a conscience . 


Founded  1910 
by 

Watterson  R.  Rothaoker 


Jackie  Coogan 
as 

“ Oliver  Twist” 


n~ 

Mkuii 

V4—  6 


- .<>***** 


Rothacker-Aller  Laboratories,  Inc. 
Hollywood,  California 


Mr.  Sol  Lesser  presents 
Jackie  Coogan  in  a screen 
Version  of  Charles  Dickens’ 

“ Oliver  Twist”  as  adapted  by 
Frank  Lloyd  and  Harry  Weil. 
Photography  by  Glen  McWilliams 
And  Robert  Martin;  edited 
By  Irene  Morra;  art  director, 
Stephen  Goosson;  costumes  by 
Walter  J.  Israel;  title  editor, 

Walter  Anthony;  lighting  effects 
By  Louis  Johnson;  delightful 
Direction  by  Frank  Lloyd — 

All  under  the  administration 
Of  Jackie’s  very  own  Daddy. 


Jackie  Coogan’s  Oliver  Twist 
Is  positively  adorable;  strong 
Support  is  given  by  Gladys  Brockwell, 
Lon  Chaney,  Lionel  Belmore,  George 
Siegmann,  Carl  Stockdale  and  the 
Other  notable  players;  direction  by 
Frank  Lloyd  deserves  special  mention. 
A Jackie  Coogan  Production — 
Rothacker  Prints  and  Service. 


Reg.  U.  S.  Patent  Office 


OCTOBER  28,  1922 


On  the  Last  Quarter 

and  MOTION  PICTURE  NEWS 

leads  the  race  like  Morvich  would  in 
a field  of  selling-platers. 

In  th  e number  of  advertising  pages 
carried  so  far  tbis  year  the  NEWS 
tops 

Moving  Picture  World  - by  594 
Exhibitors  Herald  - " by  842 

Exhibitors  Trade  Review  by  963 

The  NEWS  Covers  the  Field 


>L.  XXVI  No.  18 


Entered  as  Second  Class  Matter,  October  IS,  1913,  at  the  Post  Office  at  New  York,  N.  Y., 

under  the  Act  of  March  3,  1879 

Published  Weekly — $3.00  a year 

— 72Q  Seventh  Avenue,  New  York  — 


PRICE  20  CENTS 

Chicago 


Los  Angeles 


Distributors  Know 


HE  superiority  of  release  prints  from  THE 
STANDARD  FILM  LABORATORIES  is 
a matter  of  comment  among  distributors. 
The  film  wears  longer,  is  perfectly  waxed 
and  patched  with  full  hole  patches.  It  is  a 
finished  product  ready  for  the  projection  ma- 
chine. Our  prints  save  the  distributor  time, 
trouble  and  money. 

HIS  superiority  is  the  result  of  years  of 
study  and  scientific  research.  Producers 
depending  upon  us  not  only  for  daily 
work,  but  for  release  prints  as  well,  are 
better  satisfied  than  ever  before.  They  agree 
with  distributors  that  the  camera-to-screen  ser- 
vice of  THE  STANDARD  FILM  LABORA- 
TORIES is  a matter  of  economy.  They  can’t 
afford  to  be  without  it. 


Stbrncfarcf fiilm  Laboratories 

w vS. Tompkins 

Seward and RomainQ  Streets 
Hollywood  California 


John  M.NickoIaus 

Phones 
Hollywood 


63/S  and  6943 


“Unlimited  Facilities  for  Quality  Work” 


October  28,  1922 


2097 


Bigger  than  “Blood  and  Sand” 


At  the  Strand,  Omaha,  “The 
Old  Homestead”  broke  the 
“Blood  and  Sand”  record. 
Read  this  wire: 

“ Business  steadily  increased  dur- 
ing our  ten  day  run  until  we  had  the 
best  Saturday  of  the  year.  It  drew 
better  than  ‘ Blood  and  Sand.’  En- 
thusiastically received  by  press  and 
public.” 

A.  H.  BLANK. 

And  here’s  another:  — 

“ ‘ The  Old  Homestead  ’ estab- 
lished a new  record  for  the  week  at 
the  Empire,  New  Bedford,  Mass. 
This  is  remarkable  in  that  all  the 
theatres  opened  with  new  shows  on 
our  fifth  day  and  still  we  broke 
records.” 

NORMAN  H.  DIXON. 


“The  Old  Homestead”  is 

the  one  picture  in  all  the  world 
that  every  human  being,  old  or 
young,  rich  or  poor,  highbrow  or 
lowbrow,  will  cry  over,  and  laugh 
over,  and  thrill  over. 


And  here’s  a friendly  tip  to  exhibitors — 
PLAY  UP  THAT  CYCLONE.  You  can’t 
say  too  much  about  it.  It’s  positively  the 
greatest  spectacular  effect  ever  achieved  in 
motion  pictures,  and  it  brings  down  the 
house  every  time. 


Jesse  L.  Lasky  presents  a 
JAMES  CRUZE  PRODUCTION 


‘‘The  Old  Homestead” 

WITH  THEODORE  ROBERTS 


a 

(paramount 
(. picture 


George  Fawcett,  T.  Roy  Barnes, 
Harrison  Ford,  Fritzi  Ridgway. 

Adapted  from  Denman  Thompson’s 
play  by  Perley  Poore  Sheehan  and 
Frank  Woods.  Scenario  by  Julien 
Josephson. 


Georoe  Fitzmaurice 

^ Production 

To  Have  andjo  Hold 

(2  paramount  Cpicture 


FAMOUS  PLAYERS  IASKV  CORPORATION  Ml 

S — s 


<rrO  HAVE  AND  TO  HOLD” 

1 i c nnp  nf  flip  fmir  Kiaorpct 


is  one  of  the  four  biggest 
pictures  of  the  season.  There’s 
going  to  be  a lot  of  argument 
among  fans  as  to  which  of  the 
four  is  the  best,  and  that  means 
money  to  you. 

It’s  a real  story  of  real  people, 
staged  by  the  master  of  spectacle 
and  thrills.  Fitzmaurice  thinks 
it  is  the  best  thing  he  has  ever  done — 
and  so  will  you. 


WITH 

Betty  Compson 
and  Bert  Lytell 


ADOLPH  ZUKOR  PRESENTS  A 


The  notable  cast  includes  Theodore  Kos- 
loff,  Raymond  Hatton,  W.  J.  Ferguson 
and  Walter  Long. 


From  the  Novel  by  Mary  Johnston 
Adaptation  by  Ouida  Bergere 


n 


ADOLPH  ZUKOPL 


PRESENTS 


Thomas  Meitfhan 

/'TYf  ' ® 

heManWhoSmlomorm 9 


By  Per  ley  Poore  Sheehan  and  Frank  Condon. 
Directed  by  Alfred  E.  Green. 


\TO  story  precisely  like  this  has  ever  been 

^ filmed.  It  is  the  most  unusual  plot 
ever  conceived. 

It  is  so  varied  in  incident  that  it  is  as 
good  as  two  stories  rolled  into  one.  On 
one  hand  you  see  the  hero  living  a wild, 
primitive  life  of  adventure  in  the  South 
Seas,  on  the  other  you  see  him  struggling 
for  fame  andpowerin  European  diplomatic 
circles. 


There  are  three  thrilling  romances— one 
with  a South  Sea  Island  girl,  another  with 
a society  beauty,  and  a third  with  a Russian 
princess. 


Cast  includes  Leatrice  Joy,  leading 
woman  of  “Manslaughter,”  June  Elvidge, 
Theodore  Roberts,  Eva  Novak,  and  John 
Miltern. 


CC  paramount  (picture 


i 


I f 


M a Pyion  J03Pvibs 

- V a <s \ ^ 


Two  Continents  are 
singing  the  praises  of 

“When  Knighthood  Was  in  Flower’ 

Cosmopolitan  Productions’ wonder  picture. 

At  the  Criterion  Theatre,  New  York 

When  Knighthood  Was  In  Flower”  is  now  in 
its  sixth  week.  During  that  time  there  has  not 
b _-en  a single  vacant  seat  at  any  performance 
and  the  tum-away  from  the  box-office  has 
averaged  a thousand  daily. 

At  the  Roosevelt  Theatre,  Chicago 

“When  Knighthood  Was  In  Flower”  opened 
October  11th  with  thousands  unable  to  gain 
admittance.  In  order  to  accommodate  the  enor- 
mous crowds  the  doors  are  now  being  opened 
at  9 A.  M.  and  performances  started  at  10.30. 

Yet  thousands  are  being  turned  away. 

At  the  Scala  Theatre  in  London 

This  American-made  picture  drew  such  a tre- 
mendous crowd  at  the  opening  October  2nd  that 
the  police  had  to  hold  back  the  throngs  and 
traffic  was  retarded  for  blocks.  It  has  been 
playing  to  the  capacity  at  the  Scala  since. 

When  Knighthood  Was  in  Flower’’ 

Also  opens  for  indefinite  runs  at  Grauman’s 
Rialto,  Los  Angeles,  October  16th;  Columbia 
Theatre,  Washington,  October  23rd;  Park 
Theatre,  Boston,  October  26th;  Garden  Theatre, 
Milwaukee,  October  28;  Royal  Theatre,  Kansas 
City,  October  29th,  with  other  leading  cities 
opening  as  rapidly  as  possible. 

“The  most  amazingly  beautiful  picture  ever  made.” 

— N.  Y.  Evening  Mail 

Settings  by 

JOSEPH  URBAN 

A 

Paramount 
Picture 


Directed  by 

ROBERT  G.  VIGNOLA 

Created  by 

COSMOPOLITAN 

PRODUCTIONS 


ajHBRjlfniGHTHQDP 


2102 


Motion  Picture  New s 


Booked  Pre  - Release 
2 Consecutive  Weeks 
ON  BROADWAY 

Oct.  1 5-29th 
Rivoli  and 
Rialto 
Theatres 


Educational’s  Specials 


THIS  motion  picture  is  the 
most  thrilling  story  ever 
brought  out  of  Darkest  Africa. 
It  is  full  of  remarkable  close-up 
shots  of  personal  encounters 
between  brave  men  and  savage 
beasts. 

Louis  Shuman  gave  his  life  that 
the  world  might  see  Nature’s 
wildest  animals  in  their  native 
haunts  in  the  heart  of  the  Dark 
Continent. 

One  of  Educational’s 
Nationally  Advertised  Short  Subjects 


Released  October  29th 

BOOK 
IT  NOW! 


EDUCATIONAL  FILM  EXCHANGES,  Inc  . , E.  W.  Hammons,  President 


October  28,  1922 


2103 


Two  Reels 


MAN  vs*  BEAST  has  been  edited  by  Educa- 
tional Pictures  from  material  which  took 
two  years’  time  of  an  enormous  expedition  to  se- 
cure* Every  moment  of  these  two  years  was 
filled  with  constant  danger* 

Here  is  a picture  made  by  a great  scientist,  who 
gave  his  life  to  his  task,  and  edited  and  prepared 
for  the  screen  on  its  entertainment  value  alone* 
Not  only  is  this  picture  of  immense  historical 
value,  but  it  is  cram  full  of  actual  thrills  which 
could  not  be  produced  in  any  studio* 

The  dank,  dark  jungles  of  Africa,  reeking  with 
dangers  at  every  step,  were  the  setting*  Nature’s 
most  ferocious  animals  were  the  actors*  Louis 
Shuman,  scientist,  sportsman  and  intrepid  ex- 
plorer, was  the  director* 

Your  audience  will  be  thrilled  by  daring  fights 
at  close  hand  with  the  jungle’s  fiercest  creatures* 


One  of  Educational’s  Nationally  Advertised  Short  Subjects 


HOPKINS  ON  BIG  7 

Disti'ibutovs  of  Official  Urban  Movie  Chat 


LL  ROGERS 

"“HEADLESS  HORSEMAN 


The  most  sophisticated  theatre  audi- 
ences in  America  pay  as  high  as  $10  a 
seat  to  see  Will  Rogers,  Star  of  the 
Ziegfeld  Follies  and  one  of  the  biggest 
drawing  cards  on  the  American  Stage. 

In  44  The  Headless  Horseman  ” you 
have  six  reels  of  the  inimitable  Rogers 

O 

at  his  best! 

As  Ichabod  Crane,  in  the  picturiza- 
tion  of  “ The  Legend  of  Sleepy  Hol- 
low,” Rogers  gives  the  screen  one  of  the 
most  finished  hits  of  fine  comedy  ever 
run  through  a projecting  machine. 

Forty-eight  publishers  have  issued 
this  book  in  one  form  or  another,  and 
it  is  available  in  fifty-three  different 
editions.  Hundreds  of  thousands  of 
copies  have  been  sold;  it  is  justly  con- 
sidered The  best  known  short  story 
in  the  English  language.” 

Here  you  have  a ready-made  audi- 
ence that  includes  every  man,  woman 
and  child  who  has  ever  languished  with 
Ichabod  over  the  charms  of  Katrina,  or 
felt  the  goose-flesh  creep  at  the  weird 
and  ghostly  night-riding  of  44  The  Head- 
less Horseman.” 


. Adapted  from 

WASHINGTON  IRVING'S 

LEGEND  OF  SLEEPY  HOLLOW' 
a C.S. ClanCV  Production 


A 


FOR  FALL  RELEAS  E 


and  Literary  Digests  Fun  From  the  Pi'ess" 


/ WM  AA  VO 
I]  FOREIGN  DiSTRIBUTOl 

FAMOUS  PLAYERS  FILM 

k CANADIAN  D1STRI 


Sherlock 

From  the  William  Gillette  play  Based  on 


Comin 


America’s  foremost  actor 
now  appears  in  the  most 
famous  fiction  role  of 
all  time . 

Every  Exhibitor  Who  Has  Seen  this 
Picture  Is  Strong  for  It! 

YOU’LL  rave  too  when  you  see  this  corking  attraction.  Every  player 
a star.  When  exhibitors  use  adjectives  you  can  bet  a production  has 
the  goods.  Don’t  we  know!  We  couldn’t  drag  it  from  Broadway.  At 
the  Capitol  $48,000  rolled  into  the  till  in  one  great  week.  The  Cameo 
Theatre  packed  them  in  for  fourteen  additional  weeks  and  Moss’ 

Broadway  across  the  street  followed  with  a smashing  attendance.  Right 
now  the  Stanley  in  Philadelphia  is  counting  record  money  for  a 
week’s  run. 

Here  is  a truly  great  motion  picture  attraction  that  means  crowded 
houses  and  big  money  to  you  this  Fall.  “Sherlock  Holmes”  is  a million 
copy  best  seller.  John  Barrymore  is  a star  whose  name  spells  certain  •* 

money  at  the  box-office.  “Sherlock  Holmes”  was  photographed  in 
England,  Switzerland  and  America. 


Comin 


Goldwryn 


Holmes 


Sir  Conan  Doyle’s  story.  Directed  Albert  Parker 


2108 


Motion  Picture  News 


DISTRIBUTED  BY  SELECT 


Critics  have  praised  it  as 
the  best  comedy  creation 
since  “Reported  Missind” 

Bid  showmen  have  shown 
their  appreciation  of  its 
drawing  power  by  booking 
it  for  all  the  country's 
finest  theatres 


LEWIS  J.SELZNICK 
presents 


"Love  Is  An 
Awful  Thindd 

A VICTOR  HEERMAN 

SjOwn  Moore 

Cast  Inclu.d.G3  Marjorie  Daw 


October  28,  1922 


2109 


NOW  TOUCAN  GET 

THE  SECOND 

OF  UNIVERSAL’S 


BROAD' 

DAYLIGHT 

A powerful  underworld  story 
of  a young  man’s  regeneration 
thru  the  strength  of  a beautiful 
woman’s  love 

ALL  STAR  CAST  featuring 

LOIS  WILSON 

(Courtesy  Famous  Players  Lasky  Corp.) 

JACK  MULHALL 
RALPH  LEWIS 

Presented  by  Carl  Laemmle 

Directed  by 
IRVING  CUMMINGS 


piti) 

Mini 


Presented,  by 

CARL  LAEMMLE 


;e  Are 
the  Other  Eight! 

FRANK  MAYO  in 
“ Wolf  Law  ” 


HERBERT  RAWI.INSON  in 
“Another  Man's  Shoes 


GLADYS  WALTON  in 
“ The  Lavender  Bath  Lady 


ED  (HOOT)  GIBSON  in 
“ Ridin"  Wild" 


RALPH  GRAVES  in 
“ The  Jilt” 


ATTRACTIONS  de  LUXE 


FRANK  MAYO  in 
“ The  Altar  Stairs  " 


COLEEN  MOORE  and 
CULLEN  LANDIS  in 
“ Forsaking  All  Others  " 


HERBERT  RAWLINSON  in 
“One  Wonderful  Night ” 


2110 


M ol  i o n Picture  News 


HOUSE  PETERS  MUMAM  HEARTS 

* ft  s s n ■■■  c 1 t •:.« .s' « h : e * a t © « 5. 

• • . < *-t  J>  H t 


Night  Photo  of  Crowds  Waiting  in  Line  Before  Chicago  Theatre,  Chicago,  to  See  HUMAN  HEARTS 


“ Human  Hearts ” Big  Hit 

Is  General  Verdict  of  Exhibitors  and  Exchanges  Regarding 
Universal  Jewel  Picture 


Radiograms 
Bus  ies1 

FOOLISH  WIVES  con- 
tinues to  prove  the  sensa- 
tion of  the  age,  duplicating  in 
foreign  countries  its  remark- 
able success  in  the  United 
States.  Universal  Exchanges 
report  record  breaking  book- 
ings for  repeat  play  dates  on 
Von  Stroheim’s  masterpiece. 


THE  STORM,  the  biggest 
picture  of  the  new  season,  is 
acclaimed  in  thousands  of 
letters  that  have  poured  in  to 
Mr.  Laemmle  as  the  greatest 
box  office  attraction  that  any 
exhibitor  could  wish  for. 


THE  KENTUCKY  DERBY, 
produced  with  a special  cast 
headed  by  Reginald  Denny, 
star  of  all  the  LEATHER 
PUSHERS,  was  directed  by 
King  Baggot.  Prints  are 
now  being  rushed  to  the  ex- 
changes where  exhibitors  will 
be  able  to  see  this  stupendous 
romantic  melodrama  before 
booking. 


EXHIBITORS  everywhere  declare  “ HUMAN  HEARTS,”  Universal’s 
big  Jewel  production  starring  House  Peters,  as  one  of  the  best  pic- 
tures of  its  kind.  They  point  with  pleasure  to  the  wonderful  business 
it  has  brought  to  their  box  offices,  as  indicated  in  a few  lines  culled  from  their 
letters  and  telegrams  reproduced  below: 


■‘^Booked  for  one  week,  but  so  tremendous  were 
the  crowds  and  so  great  the  demand  for  a con- 
tinued showing,  that  we  were  compelled  to  hold  it 
over  for  an  indefinite  run.” 

— Merrill  Theatre,  Milwaukee. 

“ Exceptionally  big  picture  and  will  make  money 
for  any  exhibitor!” 

— Ansonia  Theatre,  Butte,  Mont. 

"Full  houses  for  entire  booking!” 

— Rialto  Theatre,  Allentown,  Pa. 

“ Went  over  big  and  piled  up  business  for  us. 
Received  with  enthusiasm.” 

— Palace  Theatre,  Athens,  Ga. 

“ One  of  the  best  in  a year.  This  is  the  kind  that 
builds  business !” 

— Hub  Theatre,  Mill  Valley,  Cal. 


“ 1 have  had  more  compliments,  personally,  on  this 
attraction  than  any  picture  I have  ever  played,  and 
I have  no  hesitancy  in  recommending  it  to  any  ex- 
hibitor.” 

— Mission  Theatre,  Los  Angeles. 

“ Never  saw  any  picture  draw  such  tremendous 
crowds.  They  came  from  every  nook  and  corner  of 
the  city  and  from  surrounding  towns.  Record 
breaking  attendance.  Every  one  lavish  in  praise !” 
— Bijou  Theatre,  Racine,  Wis. 

“ Immense  business,  crowds  swarmed  about  box- 
office  from  opening  to  closing.  Hundreds  turned 
away.” 

— Cameo  Theatre,  Pittsburgh. 

“ Drew  great  big  business  all  week!” 

— Bijou  Theatre,  Richmond,  Va. 


THE  FLIRT,  Booth  Tar- 
kington’s  masterpiece,  pro- 
duced with  an  all-star  cast 
under  the  direction  of  Ho- 
bart Henley,  is  hailed  by  Uni- 
versal City  authorities  and 
artists  as  the  finest  produc- 
tion of  its  type  ‘ever  offered 
the  exhibitor.  Some  go  so 
far  as  to  call  it  the  best  pic- 
ture Universal  ever  made. 


BITTER  SWEET  is  now  in 
its  final  stages  of  completion 
at  Universal  City.  A re- 
markable cast  is  headed  by 
Lon  Chaney,  who  has  for  his 
leading  lady,  Virginia  Valli. 
It  is  being  directed  by  Lam- 
bert Hillyer. 


MERRY  GO  ROUND,  with 
its  great  cast  and  typical 
Stroheim  settings  is  going 
ahead  under  Von  Stroheim’s 
baton. 


rom  World’s 
tudio 

THE  NEW  LEATHER 
PUSHERS,  in  six  rounds, 
with  the  original  cast  headed 
by  Reginald  Denny  and  in- 
cluding Hayden  Stevenson, 
are  now  completed.  They 
were  made  under  the  direc- 
tion of  Harry  Pollard,  di- 
rector of  the  original  series 
of  six.  Prints  are  on  their 
way  to  all  “ U ” exchanges. 


UP  THE  LADDER,  Wil- 
liam A.  Brady’s  big  Broad- 
way stage  success  by  Owen 
Davis,  has  been  purchased 
for  Virginia  Valli,  who  will 
star  in  the  role  made  famous 
by  Doris  Kenyon. 


Part  of  Crowd  that  Filled  Mark  Strand  Theatre,  New  York,  To  Capacity  During  Run  of 

UNDER  TWO  FLAGS. 


THE  HUNCHBACK  OF 
NOTRE  DAME  will  be  pro- 
duced by  Universal  with  Lon 
Chaney  and  one  of  the  great- 
est casts  ever  assembled  for 
any  big  picture.  All  filmdom 
is  agog  and  wondering  who 
the  lucky  director  will  be  in 
the  final  selection.  A list 
containing  the  names  of  the 
finest  directors  in  the  indus- 
try is  now  being  carefully 
scanned. 


WHITE  TIGER,  starring 
PRISCILLA  DEAN,  is  rap- 
idly nearing  completion,  with 
Tod  Browning  directing. 
This  is  said  to  be  along  the 
lines  of  “ Outside  the  Law,” 
but  bigger  and  more  elabo- 
rate in  every  way. 


DRIFTING,  the  sensational 
Broadway  stage  success  from 
the  pen  of  John  Colton,  pro- 
duced by  William  A.  Brady 
with  Alice  Brady  in  the  lead, 
will  shortly  be  put  into  pro- 
duction starring  PRISCILLA 
DEAN. 


“ Under  Two  Flags”  Acclaimed! 

Critics  Hail  Big  Priscilla  Dean  Spectacle; 

Universal  Exchanges  Report  Big  Bookings 

WHEREVER  PRISCILLA  DEAN’S  greatest  picture,  UNDER  TWO 
FLAGS,  has  been  shown,  critics  have  hailed  it  as  the  finest  work  of  her 
brilliant  career.  This  stupendous  Universal  Jewel  had  its  world 
premier  simultaneously  at  the  Mark  Strand  Theatre  in  New  York  City  and 
the  Randolph  Theatre  in  Chicago.  It  was  an  instantaneous  success  and  was 
greeted  as  such  by  the  critics,  a few  of  whose  opinions  are  herewith 
reproduced : 


“ As  fine  a sample  of  compelling  action  and  pho- 
tography as  the  screen  has  yet  revealed.  A com- 
pelling characterization  that  is  bound  to  meet  with 
public  approval !” 

• — Motion  Picture  News 

“ Filled  with  action  and  spectacular  situations. 
Staged  in  realistic  fashion.  Thrilling  in  the  ex- 
treme.” 

— Exhibitors’  Trade  Review 

“ Excellent  screen  entertainment  and  should  prove 
a hit  with  the  majority  of  audiences,  especially  those 
liking  stirring,  thrilling  melodrama.” 

— Moving  Picture  World 

“ A marvelous,  vivid  motion  picture  drama  with 
Miss  Dean  in  a wonderful  characterization.” 

—N.  Y.  Eve.  Telegram 

“ Vividly  pictured.  If  excitement  is  what  you 
crave,  it  surely  comes  in  this  film.” 

— N.  Y.  Eve.  Journal 


“ Full  of  action.  Priscilla  Dean  is  irrepressible, 
impetuous  and  is  always  dashing.” 

■ — N.  Y.  Evening  Mail 

“ Colorful,  well  acted  and  is  entitled  to  rank 
among  the  leaders  of  the  screen.” 

—N.  Y.  Times 

“ By  all  means  see  Priscilla  Dean  in  ‘Under  Two 
Flags.’  ” 

—N.  Y.  Eve.  World 

“ It  is  exceedingly  well  done.  An  exceptionally 
good  picture.” 

— Chicago  Herald  and  Examiner 

“ A brilliant  spectacle  from  beginning  to  end.” 

— Chicago  Evening  Post 

“ A vivid  bit  of  screen  portraiture.” 

■ — Mae  Tinee,  Chicago  Tribune 


JULIUS  STERN  will  present 

Baby 

Peggy 


•HE  cutest  lit- 
tle kiddie  on 
the  screen  in  an 
exquisite  pictur- 
ization  of  every- 
body’s favorite 
childhood  tale. 


■ITTLE  RED 
RIDING  HOOD 


Brownie 

THE  WONDER  DOG 


KEEN,  funny,  humanly  intelli- 
gent— an  instant  favorite  with 
every  audience.  Just  one  of  the 
clever,  popular  stars  in  addition  to 
LEE  MORAN,  JOHNNY  FOX  and 
QU  EE  N I E , .that  make  Century 
Comedies  stand  out  as  the  most 
entertaining  and  best  one-a-week 
buy  on  the  market! 


CONSISTENTLY 

GOOD! 


Directed  by  ALF.  GOULDING 


CENTURY  pENTURY 

SPECIAL DDfiPu^N  from e D I E S 


LEASED  THR.U 


m i y 


A L 


The  World* s Sweetheart* * in  a 
Brand  New  Version  of  a World 

Classic  All  the  World  Loves 


Mary  Pickford’s  entirely  new  and  just  completed  1922 
production  of 


Tess  of  the  Storm  Country 


Now  ready  for  booking — A picture  that  fascinates  by  its 
simplicity;  captivates  by  its  beauty;  enthralls  by  its  count- 
less marvels. 


The  Beautiful  Mary  Pickford 


More  beautiful  than  ever  with  the  sunny  curls  and  tawdry 
tatters,  the  rougish  smile,  quaint  impudence  and  splendid 
faith  of  the  inimitable  Tess. 


A New  Tess  in  a New  Picture 


A picture  so  gripping  that  it  hurts;  so  superb  that  it  awes 
so  marvellous  that  it  leaves  one  breathless. 


The  Crowning  Achievement 
of  Mary  Pickford* s Career 


Jrom  the  nocrel  by  Qrace  Jtf.il ter  White 
J3y  a rran dement  with  Gdolph  Zukor 
Direction  by  $ohn  S Robertson , 
Photography  by  Charles  Posher 


UNITED  AfXriTTT  CORPORATION 

MARY  PICKFORD  • CHARLIE  CHAPLIN  • DOUGLAJ'  FAiPDANlCT  • D.  V.  GRIFFITH 
HI  ISAM  ADfcAMj;  PmELTIDENT 


Played  to  the  Biggest  Crowds  in  a Year 


This  is  what  Phil  Gleichman  of  the  Broadway-Strand, 
Ray’s  “A  Tailor  Made  Man.” 


Detroit,  said  after  showing  Charles 


And  again — -”I  heard  a great  many  comments,  but  not  one  detrimental  to  the  picture.  Quite 
a few  said  it  was  the  best  they  had  seen  in  months.” 

“Sure  It  Will  Please  Every  One  Who  Runs  It  ’* 

And  lastly — “I  believe  it  the  most  satisfying  picture  I have  played  here  in  a long  time,  and  am 
quite  sure  it  will  please  everyone  who  runs  it.  I know  that  an  exhibitor  not  only  wants  to  do 
well  with  a picture  but  enjoys  having  his  audience  pleased. 


This  Picture  Will  Do  Both 


Grthur  J?  ICane 

presents 

Charles  Rau 

in 

A Tailor  Made  Man 

by  Marry  (James  Smith 
Os  produced  by  Cohan  and  Morris 
in  the  United  States  of  Omerica 

Direction  ° (Joseph  De  CJrasse 

UNITED  AQTLTTT  COD.DODATION 

MARY  DICKFORD  • CHARLIE  CHAPLIN  - DOUGLAJ"  FAIRDANKJ"  • D.  W.  GRIFFITH 

HI  HAM  AQD.AMJ:  PflCTIOCNT 


Friday,  October  13,  1922 


George  Arliss  in  the  United  Art- 
ists release  “The  Man  Who  Played 
God”  at  the  Strand  last  week  pulled 
a surprising  business,  with  the 
house  recording  one  of  the  biggest 
grosses  that  It  has  had  in  weeks. 


sMMgfiaHl 


I—— P— 


Strand — “The  Man  Who  Played 
God”  (United  Artists).  Seats,  2,900. 
Seale,  30-50-85.  George  Arliss. 
Personal  popularity  held  account- 
able for  unusual  business  last  week, 
with  gross  going  to  $32,281,  one  of 
best  weeks  Strand  has  had  recently. 


Undoubtedly  a Money  Maker 


Distinctive  Production's;  Pnc. 


Jrom  a play  by  fules  fckert Qqodman  founded 
on  QouuerneurMorrisS  story  of  the  same  name 

Scenario  by  Jorrest  Jfalsey 
Photography  by  Jfarry  O.  Jischbeck 
Grt  Director  — Clark  Pobinson 

Direction  by  Mormon  Weight 


UNITED  AQTkrnr  COfiDODATION 

MARY  PICK  TORO  • CHARLIE  CHAPUN  • DOUGLAJ"  FAIRBANKS  • D.  W.  GRIFFITH 
HIRAM  ADR.AMJT  DRC^IDCNT 


! 

i 


i: 


il 


with 


i(A  Woman ’s  Woman  ” is  a 

Woman  Every  Woman  Knows 


And  every  woman  in  every  city  will  want  to  see  this  tremen- 
dously human  drama  on  the  screen. 

A Ready-Made  Market 

Here  is  the  exhibitor’s  big  market  for  this  powerful  close-up 
of  American  home  life  of  today. 

“A  Woman’s  Woman” 


“Is  a picture  that  everyone  will  talk  about  and  send  others  to 
see,”  says  the  Trade  Review.  And  this  from  the  Motion  Picture 
News — “We  predict  for  this  production  much  favorable  com- 
ment and 

Real  Success  at  the  Box-Office” 


Ctbion  Production^ r incorporated 

presents 


A WOMAN  5 WOMAN 


cfUary 

Olden 


0 Charles  Cjiblyn  Production 

Gdapted  from  Mrs  STa/bro  hartleys 
Saturday  Guenincf  Post  story 
of  the  same  name 


0 1 lied  Producers  and  /Distributors  Corporations 

729  Seuenth  Ocrenue,  Slew  (fork  City 
— Q branch  Office  located  in  each  United  Ortixts  Corporation  CxchanOe  — 


Here  is  the  exhibitor’s  golden  chance  to  get  away  from  the 
every-day  kind  of  picture.  Book  right  now  this  first  all-color, 
feature-length  photoplay. 

It 's  New — It's  Novel- It's  Different 


JJTUART  DLACKTON 


presents 


in  his  own  story 


cJhe  (Jlorious  (Mreniure 


1 he  7-irst  Prizma  Color  Photoplay 
Scenario  by  7e/ix  Orman 


Cl  lied  Producers  and  Distributors  Corporation ^ 

729  J~evenfh  Ouenue,  Mew  Qork  City 
-0  G ranch  Office  located  in  each  United  Crtists  Corporation  Cxchande  — 


From  an  Editor  to  the  Exhibitor 

“The  main  trouble  with  movies  is  their  sameness.  The  public 
is  hungry  for  novelty  as  every  showman  knows— novelty  in 
entertainment  and  novelty  in  exploitation,”  says  W.  A.  John- 
ston in  Motion  Picture  News. 


The  Glorious  Adventure 1 * 


Gives  distinct  novelty  in  entertainment  to  every  audience  and 
big  opportunity  for  novelty  in  exploitation  to  every  exhibitor. 


A Distinctive  Novelty  With 

New  Dramatic  Situations 


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What  Exhibitors  Want  to  Know  oAbout 

^ A.  U Q W ^ 


Presented  by  B.  P.  Schulberg 


A Tom  Forman  Production 


c Adapted  by  Ere  Unsell  and  Hope  Loring.  ‘Photography  by  Harry  ‘Perry 


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CAST 

TN  keeping  with  our  announcement  that  “Every  Preferred  Picture 
^ will  be  portrayed  by  a cast  of  artists  whose  names  are  well  known  to 
the  public,”  we  call  your  special  attention  to  the  cast  of  “SHADOWS.” 

Lon  Chaney,  in  a Chinese  character,  does  the  finest  work  of  his 
career — and  he  reaches  your  theatre  just  when  his  name  is  one  of  the 
greatest  box-office  magnets. 

Harrison  Ford , one  of  the  most  popular  leading  men  in  pictures, 
having  shared  honors  with  Norma  Talmadge  in  “Smilin’ Through” 
and  made  a hit  in  “The  Old  Homestead”,  appears  in  a powerful  role 
as  a young  minister. 

Marguerite  De  La  Motte,  heroine  of  ‘The  Three  Musketeers”  and 
“The  Mark  of  Zorro,”  and  a girl  of  wondrous  beauty  and  talent,  has 
the  finest  opportunity  of  her  career  as  the  young  wife. 

John  Sainpolis,  incomparable  artist  and  celebrated  for  his  work 
in  “The  Great  Lover,”  “The  Four  Horsemen,”  etc.,  gives  one  of  his 
best  characterizations  as  Nate  Snow. 

Walter  Long,  who  added  to  a notable  record  as  the  bandit  chief 
in  “Blood  and  Sand,”  is  here  a wolf  of  the  sea. 

Buddy  Messenger,  the  famous  boy  actor,  is  in  the  best  part  he 
ever  had  as  “Mista  Bad  Boy.” 

STORY 

YV/E  proclaim  “Shadows”  the  greatest  story  ever  told  in  motion 
W pictures  because  it*  has  heart  interest  without  hokum,  love 
interest  without  mush,  romance  without  riot,  thrills  without 

It  s a Preferred  Picture 

Produced  bjr 

PREFERRED 

PICTURES-Inc. 

B.P. Schulberg  -Pres-  J.GBachmann-JWur. 


We’ll  Pay  For  Our  Mistakes  — 


■Him 


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We  Confidently  Proclaim 

3 >J  A Jj  D VV  3 

The  Greatest  Story  Ever  Told  In  Motion  Pictures 

c Adapted  from  Wilbur  Daniel  Steele’s  famous  prize  story,  " Ching , Ching  Chinaman.” 


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number  and  a climax  without  any  ragged  edges.  It  builds  up  con- 
tinually and  never  lags  on  its  way  to  a surprising  and  startling  finish. 
It  was  written  by  Wilbur  Daniel  Steele,  held  to  be  America’s  greatest 
living  story  writer,  and  was  the  prize  story  of  the  Edward  J.  O’Brien 
selection.  It  appeared  originally  as  “Ching,  Ching,  Chinaman”  in 
Pictorial  Review,  and  the  2,000,000  readers  of  that  publication  will 
form  the  nucleus  of  a far  greater  audience  for  the  picture. 

TITLE 

SHADOWS”  was  adopted  as  the  title,  because  it  has  mystery,  mean' 
ing  and  merit  as  a box-office  aid.  It  has  the  advantage  of  being  a 
one-word  title  and  lends  itself  admirably  to  advertising  and  exploitation. 

DIRECTION 

TOM  FORMAN,  director  of  “Shadows,”  needs  no  introduction  to 
exhibitors  who  played  the  Thomas  Meighan  features,  “City  of 
Silent  Men,”  “The  Easy  Road”  and  “White  and  Unmarried.”  His 
abilities  were  proved,  there,  but  they  were  only  promises  of  the  great- 
ness he  has  attained  in  directing  ‘Shadows.”  Here  he  takes  his  place 
among  the  real  geniuses  of  photoplay  direction. 

PHOTOGRAPHY 

EXHIBITORS  and  critics  who  appreciated  the  exquisite  photography 
of  “Rich  Men’s  Wives,”  will  get  a thrill  when  they  see  the  artistic 
results  obtained  by  Harry  Perry  in  “Shadows.”  Preferred  cameramen, 
electricians  and  technicians  worked  day  and  night,  unceasingly,  for 
72  hours  making  some  scenes,  and  their  efforts  were  rewarded  with 
results  that  add  to  their  own  fame  and  enrich  the  artistic  side  of  pictures. 

It’s  a ^Preferred  cPiCture 

Distributed  by 

AL-LICHTMAN 

C ORPORATI  O N 

576  FIFTH  AVENUE  ( !4j£)NEW  YORK  CITV 

If  You’ll  Pay  For  Our  Successes! 


"W 


BOOK  NOW 


EMMETT  J.  FLYNN 


CORPORATION 


2122 


Motion  Picture  News 


WARNER, 


EXHIBITOR 


Unlimited  co-operation  is  assured  ex- 
hibitors who  booh  a Warner  Brothers 
Classic  oP  the  (Screen. 

Our  productions'  are  sold  100 '/  through- 
out the  country . (2nd  our  entire  efforts 
are  now  concentrated  in  selling  the 
picture  to  the  public  so  that  you , Mr. 
Exhibitor,  can  reap  the  benefits  when 
you  show  our  attractions . 


BROTHER/ 

CO-OPERATION 


PJhe  first  stop  of  oar  transcontinental 
float  was  made  in  Philadelphia . Jheso 
pictures  of  the  float  in  front  of  the 
various  theatres  in  that  city  are  convin- 
cing proof  of  the  co-operation  we  are 
according  exhibitors . Phe  tour  of  the, 
float  is  bat  part  of  our  nation  - wide, 
publicity  and  advertising  campaign . 


AlUOO^ 


FOREIGN  REPRESENTATIVE 
SIDNEY  GAR.R.ETT 


2 he  Story  and  Cast  of  this  Feature 
Eclipses  Arty  Other  Picture  of  its  Type  ; 

'^-'Motion  Picture  News 


A rare  combination. 

Enid  Bennett  and  Fred  Niblo  directed  by  Victor  Schertzinger  in  a story  by 
R.  Cecil  Smith. 

Supporting  cast  includes  Donald  MacDonald,  Melbourne  McDowell.  Virginia 
Sothern.  Billy  Elmer  and  J.  P.  Lockney. 

The  "bootlegger  s daughter ” (Enid  Bennett)is  shunned  by  all  good  folks  be- 
cause of  her  father  s shady  business.  She  never  had  a chance  until  a broad- 
minded clergyman  with  a sense  of  humor  (Fred  Niblo)  sets  her  right.  In  time 
the  despised  bootlegger  s daughter  becomes  the  town  s pride  and  joy 

It’s  a drama,  replete  with  romance  and  comedy.  Rely  on  Enid  Bennett  and 
Fred  Niblo  for  that. 

Victor  Schertzinger's  big  idea  in  di- 
recting  is  action,  atmosphere  and  interest.  ' ■JKP''T 

In  its  review  the  Motion  Picture  JJ 

News  said:  y 

"Recently  pictures  built 

along  the  lines  of  this  one  had  aH 

run.  mainly 

because  they  were  well  ex-  — 

ploited.  The  same  | -M ^ _ 

: ■ \ '0r 

thing  can  be  done  j|P 

with  this  1 he  .i  jKn: 

’’Mr1  story  and  jxAf " w MW~  |tl 

Bp  ^ this  feature  eclipses  ^ S. Jr*  i Jf 

any  other  feature  _ ^PzW  g E&  .< r 

Hr  M 


BENNETT 


NIBLO 

VICTOR  SCHERTZINGER 


Sgl 


DAUGHTER 


Physical  Distributors 


PathE  Exchange 


PASTEBOARD  CROWN, 

A A Stage  Story  Written  by  the  Most  Famous  Actress  of  Her  Day 


A TRAVERS  VALE  PRODUCTION 

By  NATHAN  SEMERAD 


‘Jhe  Cast 

EVELYN  GREELEY 
ROBERT  ELLIOT 
GLADYS  VALERIE 
ELEANOR  WOODRUFF 
JANE  JENNINGS 
DORA  MILLS  ADAMS 
ALBERT  ROCCARDI 


CLARA  MORRIS 


FOREIGN  R E PRES  EN  TATI  V 
SIDNEY  GARRETT 


Excellent  acting,  beautiful  photography 
and  rich  sets  are  outstanding  features  of 
this  Travers  Vale  Production,  a tale  of 
stage  life,  adapted  from  a novel  by  Clara 
Morris. 

“A  Pasteboard  Crown " is  the  story  of 
a once  wealthy  girl  who  seeks  a stage  ca- 
reer after  her  family  has  been  reduced  to 
poverty. 

The  title  of  the  production  it  is  appar- 
ent, is  one  that  arouses  interest  and  read- 
ily lends  itself  to  exploitation.  The  pic- 
ture combines  the  rich  embellishments  of 
a society  drama  combined  with  the  nat- 
ural interest  that  attaches  to  a story  of 
stage  life. 

LAYGOERS  PICTURES 


Physical  Distributors 


Pathe  Exchange 

INC 


Presented  by 

HAL  ROACH 


HAROLD 


Through 

ASSOCIATED  EXHIBITORS 

Arthur  S.  Kane,  President 

LLOYD 


IN 

“GRANDMA'S  BOY" 


“Receipts  Ran  Way  Over  The  Figures 


of  My  Fondest  Expectations’' 


Guy  D.  Hazelton,  Rialto,  Missoula,  Montana 


Is  Now  In 


2nd 

Week. . . 

2nd 

(6 

Long  Beach.  Cal. 

1st 

“ 

46 

66  66  66 

66  66  66 

66  66  66 

66  66  66 

« 

66  66  66 

44 

66  66  66 

1st 

44 

66  66  66 

1st 

44 

66  66  66 

« 

66  66  66 

66 

66  66  66 

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« 

66  6.  66 

1st 

44 

New  Rochelle 

1st 

44 

New  York  City 

1st 

66 

Boston 

1st 

44  . 

1st 

46 

Liberty  

1st 

44 

1st 

66  . 

1st 

66 

1st 

a 

Bogota,  N.  j. 

1st 

44  . 

1st 

a 

1st 

44  . 

Bell  

1st 

44 

Mishawaka.  Ind. 

1st 

44 

1st 

66 

1st 

66 

E.  Auditorium  

1st 

66 

1st 

66 

1st 

66 

1st 

44  . 

1st 

1st 

66 

1st 

66 

1st 

66 

Orpheum 

1st 

Parkway  

1st 

66 

Casino 

1st 

66 

Gem 

1st 

“ ..  . 

National  

1st 

44 

. Dixie  

1st 

44  . 

.Pestalozzi  

1st 

44  . 

Palace 

1st 

66 

Palace 

1st 

66 

Garden  

1st 

66 

. . . .Liberty 

1st 

66 

Lakin 

1st 

66 

Midland 

1st 

66 

. , , Amuzu 

1st 

“ . 

. . .Acme 

1st 

44  . 

...  . . Grand  

1st 

“ ..  . 

, Superba  

1st 

Week 

66 

....  Palace  

1st 

1st 

66 

« 

. ..  .T.  & D 

1st 

66 

. . . . T.  & D 

1st 

66 

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“ 

1st 

66 

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66 

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44  . 

....  Cosmo 

1st 

66 

1st 

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Olean,  N.  Y. 

1st 

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1st 

66 

1st 

66 

1st 

66 

1st 

66 

1st 

66 

1st 

66 

. . . .Grand  

1st 

66 

....  Rialto 

1st 

66 

....  Empress 

1st 

1st 

66 

66 

...  .Glen 

1st 

66 

Rialto  . 

1st 

66 

...  .Palace  

1st 

44 

....  Baker 

Newburgh,  Ore. 

1st 

1st 

66 

New  York  City 

66 

....  Olympic  

1st 

66 

...  .Palace  

1st 

“ 

Wildy 

Has  Finished 

19  Weeks Symphony  Los  Angeles 

4 “ ..  .Heilig Portland,  Ore. 

3 “ Bijou  and  Capitol  Atlantic  City 

3 “ Strand San  Francisco 

3 “ Roosevelt  Chicago 

3 “ Park Boston 

3 “ Apollo Indianapolis 

3 “ Plaza  San  Diego,  Cal. 

2 “ Temple  Toledo 

2 “ Mark-Strand New  York  City 

Louisville 

Pittsburgh 

Chicago 

Omaha 

Seattle 

Uniontown,  Pa. 
.Paterson,  N.  J. 
Hartford,  Conn. 
.Pittsburgh,  Pa. 
. . .Philadelphia 

...  Dallas,  Tex. 


2 “ Grand  

2 “ Castle  

2 “ Sun 

2 “ Liberty  

2 “ Main  

2 “ Garden  and  Fox  American 

2 “ Majestic  

2 “ E.  Liberty  Cameraphone  . 

2 “ Germantown  

2 “ Carman 

2 “ Old  Mill  


“There  Is  No  Need  to  Encourage  a Hurricane” 

R.  E.  Sherwood  in  Life 


Foreign  Representative 

Sidney  Garrett 


Physical  Distributors 

Pathe  Exchange,  Inc. 


C^e  Cast 

LOUISE  LORRAINE , JOE  MOORE 
LAURA  LAVERNIE,  ROBERT  ANDERSON 

Story  and  Direction  by  WILLIAM  WATSON 

A BIG  HIT  IN  SUCH  THEATRES  AS  : 
JAKE  LAURIES  PAR.LL,  Boston , M ass. 
ADAMS  BROTHERS  NEWARK,  Newark, N.J. 
SIG.  FALLER'S  BIJOU  DREAM,  Chicago,  ILL. 
McMAHON  & JACKSON'S  LYRIC  ,C  mcinnati,  Q 


UP  IN  THE  AIR 
ABOUT  MARY;, 

^ Five  Acts  of  Furious  Fun 

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-TIMESSTAR 


CINCINNATI- 


W;“°N 

' ' r * nni  tu  irmccil  ni  01  i v : 3 : mw  imu'ioNi  m rnonrn 

A superabundance  of  entertain- 
ment is  to  be  had  this  week  at  the 
Lyric. 

' Up  in  the  Air  About  Mary  is  a 
breezy  little  comedy  with  a farm- 
house background,  the  "old  swim- 
min  hole  and  a country  youth,  por- 
trayed by  Joe  Moore,  who  is  by  no 
means  the  beauty  of  the  Moore  fam- 
ily, but  shares  the  engaging  manner- 
isms of  his  brothers,  Tom  and  Owen. 

Louise  Lorraine,  a pretty  girl,  who 
is  a blended  likeness  of  Norma  Tal- 
madge  and  Mary  Thurman,  is  the 
heroine,  and  a group  of  bathing 
beauties  add  to  the  scenic  charms  of 
the  film 


ASSOCIATED 

EXHIBITORS 

ARTHUR.  S.  KANE  President 

FOREIGN  REPRESENTATIVE 
SIDNEY  GAR,  RETT 

Physical  Distributors 

Paths  Exchance 


Katherine  MacDonald 

^fie  ^American  ‘Beauty 
In  Her  Finest  Picture^ 

White  Shoulders 


Katk  erine  MacDonald’s 

Best  Box  Office  P ictur e 

WHITE  SHOULDERS”  unquestionably  eclipses  anything 
Miss  MacDonald  has  done  up  to  date.  It  is  stronger  in  dra- 
matic force;  there  is  a more  fascinating  story;  her  character 
delineation  is  more  vital  and  living;  and  it  is  a more  finished  and 
artistic  production. 

Ten  million  persons  have  thrilled  to  this  story  by  George  Kibbe  Turner 
in  the  Saturday  Evening  Post. 

The  picture  has  audience  appeal  through  its  rare  beauty  and  strong 
entertainment  value. 

It  is  a box  office  asset  because  of  its  wide  advance  advertising  in  the 
most  popular  story  magazine  circulated. 

Presented  by  B.  P.  Schulberg;  directed  by  Tom  Forman;  adapted  by 
Lois  Zellner,  and  produced  by  Preferred  Pictures,  Inc. 


Don  t Miss  An}?  of  Her  Mew  Series  of  Finer  Pictures 


"THE  WOMAN  CONQUERS” 

A tale  of  adventure  and  a New  York  society 
girl’s  battle  for  life  and  love  in  the  snow 
wastes  of  the  Arctics.  Directed  by  Tom 
Forman;  story  by  Violet  Clark. 

"DOMESTIC  RELATIONS” 

A d rama  of  marriage  when  the  glamor 
fades — a realistic  portrayal  of  the  domestic 
discords  in  the  homes  of  the  poor  and  the 
rich.  Directed  by  Chet  Withey;  story  by 
Violet  Clark. 

"THE  WOMAN’S  SIDE” 

A story  of  political  intrigues,  plots  and  the 
fight  for  power  with  a woman  taking  her 
part  in  the  fray — one  that  appeals  to  wom- 
en. Story  and  direction  by  J.  A.  Barry. 


"THE  BEAUTIFUL  LIAR” 

From  stenographer  to  Follies  star;  from 
trolley  car  to  town  car;  from  hall  room  to 
hotel;  from  lunch  counter  to  Rector’s 
— that’s  the  comedy  drama  by  George 
Marion,  Jr.  Directed  by  Wallace  Worsley. 

"HEROES  AND  HUSBANDS” 

A drama  of  heart  stealers  and  heart  dealers 
and  how  a young  girl  finds  the  best  way  to 
catch  a husband.  Directed  by  Chet 
Withey;  story  by  Charles  A.  Logue. 

"THE  INFIDEL” 

A strange  story  with  the  glamcr  of  the 
tropical  isles,  of  a girl  and  a man  who, 
faithless  in  everything,  believe  in  Love. 
Directed  by  James  Young;  story  by  Charles 
A.  Logue. 


PRESENTED  BY  B.  P.  SCHULBERG 


FIRST  NATIONAL  ATTRACTIONS 


Vitagraph  Announces 
Twelve  Great  Specials 

A Notable  Selection  From  the  World's 

Screen  Material 

and  vital,  universal  appeal  that  enter  into  the 
making  of  big,  powerful,  box  office  attractions. 

STUDY  the  list  carefully.  Each  one  an 
assured  success.  Vitagraph’s  faith  is 
pledged  that  none  will  be  disappointed  in  the 
quality  of  the  finished  work. 

VITAGRAPH  feels  that  the  public  and  the 
exhibitor  will  confidently  look  forward  to 
the  brilliant  production  of  this  illustrious  series 
with  something  of  the  pleasure  we  take  in 
announcing  it. 

SPECIALS 

THE  NINETY  AND  NINE  . 

Hunted  and  haunted,  he  touches  the  lowest  depths.  The  exalted  faith  of  a girl  lifts  him 
from  the  mire.  Through  a blazing  forest  he  drives,  sacrificing  all,  to  prove  his  redemption. 

MASTERS  OF  MEN 

An  epic  of  the  sea.  On  its  merciless  waters,  a boy’s  character  is  moulded.  The  moun- 
tains from  which  he  once  fled,  become  mole-hills.  He  returns  to  play  a man's  part. 

THE  MAN  NEXT  DOOR 

Scorning  convention,  she  brings  to  the  narrow  city  a breath  of  the  wide  spaces.  But 
there  is  a charmed  circle  she  cannot  hope  to  enter — until  she  meets  "The  Man  Next  Door." 

A READY  MADE  HUSBAND 

She  steals  Tom’s  good  looks,  Dick’s  happy  disposition.  Harry’s  taste  and  breeding — and 
more, — and  makes  herself  a perfect  mate.  Then  what, — and  what  of  the  “remnant"  youths? 

HIDDEN  HOUSE 

A story  of  weird  happenings  and  ghostly  sensations.  In  the  shell  of  this  beautiful  girl 
are  imprisoned  two  natures — one  fostered  by  the  maniacs  who  reared  her — the  other  cry- 
ing for  love — and  release. 

THE  KIDNAPPED  MILLIONAIRES 

When  several  of  the  country’s  most  powerful  financiers  are  strangely  missing,  there  is 
havoc  in  the  world’s  markets.  An  heiress  and  an  editor  after  sensational  adventures  find 
them — and  love. 

MY  MAN  .... 

Deserted  by  her  husband,  and  with  a baby  to  care  for,  she  finds  that  society  demands 
awful  retribution  for  a crime.  Through,  the  light  of  faith  burns  brightly,  until  vindication 
comes. 

THE  MAN  FROM  BRODNEY’S 

An  island  rich  with  rubies  and  sapphires.  Into  the  struggle  comes  the  man  from 
Brodney’s.  He  is  of  fighting  stock — luckily  for  him,  and  the  Princess. 

A SHOP  GIRL 

She  is  a shop  girl — a model;  while  he  is  a millionaire.  Love  tries  to  bridge  the  gulf 
between  them,  while  caste  and  convention  seek  to  widen  it.  A world-old  battle. 

STEELE  OF  THE  ROYAL  MOUNTED  . 

A tensive  drama  of  God’s  country,  where  the  weak  fall  by  the  wayside— and  only  the 
strong  survive.  A tale  of  throbbing,  vital  impulses,  told  by  one  who  has  been  there. 

THE  TENDERFOOT 

A thriller  of  the  West.  “Tenderfoot”  describes  him — but  he  learns  fast.  The  worm 
finally  turns  and,  in  turning,  bumps  into  a lot  of  adventure  and  romance. 

WHO’S  WHO  .... 

Officially  he  was  dead.  Nor  can  he  return  to  life  without  extreme  peril  to  himself.  Then 
comes  news  of  the  "dead  man's”  inheritance — and  the  girl,  and  he  is  in  a quandry. 

A New  Standard  of  Excellence  in  Screen  Entertainment 


ALBERT  E.  SMITH  'president 


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VITAGRAPH  announces  the  acquisition 
of  rights  to  novels  and  plays  from  twelve 
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— each  story  a masterpiece  from  the  pen 
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will  be  one  of  the  greatest  achievements  in  the 
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t^ACH  story  has  been  selected  with  the 
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Within  its  pages  will  be 
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This  is  an  open  market  picture 
released  by  Associated  First 
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release  date  set  for  early 
November,  1922. 


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Motion  Picture  News 


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Paul  H.  Cromelin,  President,  Inter-ocean 
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c Jtiree  reasons  why 

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t Available  at  Leading  Independent  Exchanges 
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CHARLES 


Six  Cylinders  of  Joy 
and  Love  and  Laughter 

Alias  Julius  Caesar 

By  Richard  Andr 

The  Deuce  of  Spades 

By  Charles  E.  Van  Lo; 

The  Barnstormer” 


By  Rob  Wagner 


By  Rob  Wagner 


By  Richard  Andres 


By  Richard  Andres 


Distributed  by  First  National 
Exhibitors  Circuit,  Inc. 


Presented  by  ARTHUR  S.  KANE ; Directed 
by  Charles  Ray,  and  Produced  by  Charles  Ray 
Productions,  Inc.  Chief  Camera,  George 
Rizard. 


i 


1 


2136 


1 lotion  Picture  News 


“Decidedly  Unusual — Holds  You  Spellbound” 

Pittsburgh  Leader 


I .w’°ma n over  m * 

[/  rf'V  ^roug^  'S  s,t 
1/  Thomas  Li  j ,°ut 
Picture . ‘ a-  ln£f  « late 
which  \f i ,n  Deep,’ 

ence  Vidor°\,Si,h.’  Fl°< 

'’0n  3n^  Frank  r'3 
are  feat,"  pamPeai 
and  *Wc h i 7/  P^rs, 
Program  at  tier"?  *' 

atre  week  Trnnd  the- 
,s  decidedlv  , 1 de  story 

ho/ds  the  spectate  *nd 

??nd  ^ the  strl°r  Spdl- 
3 of  a man’s  redi^  'eC'' 
,d°ne  "onlan  Jo  ™Pd0n 

Jd  Up°"  him  ani  Aer  J 

comes  mto  ,nd  an*  / 
ndenCy  in  h;  f f^e  as-  / 
r’  Ince  uas  thoughts. 
mbert  Hilll  Sted  bY  / 
tfiepJeo  F'r,n  direct- 


c-lary . 
rertrude 
>rh  Mu- 
and  B. 


Ihomas  H.  Ince 

presents 


SK  IN 
DEEP 


The  story  of  a “gangster’'  whose  entire  character  was 
changed  through  the  “ remaking”  of  his  face  by  the  mysterv 
of  modern  plastic  surgery.  A powerful,  fast  moving  melo- 
drama with  the  Ince  Punch — unique — different.  It  is  now 
cleaning  up  for  exhibitors  at  every  showing.  BOOK  NOW! 

By  Marc  Edmund  Jones 
Directed  by  Lambert  Hillyer 


Distributed  by  Associated  First  National  Pictures,  Inc. 


The  Old  Man  of  the  Sea 


FREQUENTLY  we  start  to  write  an 
editorial  on  distribution — and  quit  off- 
hand. 

It  generally  begins  like  this:  “ Distribution, 
this  year,  will  be  the  big  factor  that  will  begin 
the  reordering  of  this  industry — ” 

And  we  quit  because  the  revolution  may  not 
happen  at  all  this  year,  and  anyway  we  question 
whether  the  reader,  intent  as  he  is  on  the  daily 
rush  of  his  particular  job,  will  get  just  what  we 
are  driving  at,  or  at  least  see  the  dust  cloud  on 
the  horizon  as  big  as  we  see  it. 

* * * 

But  it  seems  to  us,  from  where  we  sit,  that 
pretty  nearly  every  industrial  problem  of  the 
day  and  the  future  security  and  health  of 
the  industry — all  considerations,  present  and 
future,  are  revolving  today,  and  critically  so, 
about  this  selfsame  matter  of  distribution. 

* * * 

Distribution  is  the  basic  factor  in  this 
industry. 

* * * 

Take  any  problem  we  have  today;  any  ob- 
vious problem,  and  when  you  have  followed  it 
down  to  its  source,  you’ll  find  it  in  the  grip  of 
this  old  man-of-the-sea — distribution. 

There’s  the  all-important  box  office  cry  for 
pictures — better  ones.  Better  means — for  one 
thing — and  primarily,  less  sameness.  It  means 
the  constant  originality  of  theme  and  novelty 
of  treatment  that  comes,  with  certainty  only, 
from  widespread  creative  effort.  And  this,  in 
turn  means  constant  independent  production. 

But  the  independent  producer  is  wholly  de- 
pendent upon  adequate  distribution. 

Distribution  is  at  the  bottom  of  this  box  office 
problem.  It  is  adequate  distribution  and  that 
alone  that  will  encourage  the  independent 
producer  to  do  and  keep  doing. 


There  has  been  a wealth  of  discussion  over  a 
uniform  contract. 

This  booking  contract  is  the  vital  point  of 
contact  right  along  between  distributor  and  ex- 
hibitor. If  it  could  be  solved  successfully — 
with  each  party  satisfied;  if  play  dates  could  be 
made  pay  dates  for  one  thing,  then  a lot  of  big 
wrinkles  would  be  ironed  away  over  night. 

But  contract  evils  arise,  to  a large  extent, 
from  uneconomic  distribution,  from  policies 
that  are  wrong  because  they  can’t  help  be 
wrong.  In  other  words,  the  trouble  is  deeper 
down — with  distribution. 

How  can  the  surface  be  smoothed  down 

when  the  wrinkles  keep  coming  from  below? 

* * * 

The  industry,  big  and  basic  as  it  is  today, 
needs  the  credit  facilities  that  similarly  large 
industries  need  and  have. 

This  is  an  important  matter.  Not  long  ago  a leader 
of  the  industry  voiced  it  when  he  said:  “Above  all 
else  this  business  today  needs  capital.” 

But  capital  won’t  enter  from  the  production  end  to 
any  regular  extent  until  distribution  is  reordered  and 
solidified;  and  credit  on  the  exhibitor  end  can  only 

be  introduced  by  the  distributor. 

* * * 

The  business  is  constantly  clogged  with  inferior 
product.  Every  sensible  man  knows  that  you  can’t 
cram  poor  stuff  down  the  throat  of  the  American  pub- 
lic. Why  then  maintain  a distribution  policy  that  un- 
loads this  stuff  upon  the  exhibitor  that  makes  him  take 
the  poor  with  the  good? 

Is  it  reasonable? 

* * 

As  we  conclude  this  slight  treatment  of  so  weighty 
a subject  we  revert  to  our  premise:  will  any  good 
come  of  it? 

We  are  not  so  sure  but  we  do  know  this:  some  day 
this  distribution  thing  is  going  to  be  reordered.  It 
may  come  soon;  it  may  come  late.  But  when  it  does 
come  the  whole  industry  will  be  reordered  along 
with  it. 


VOL.  XXVI 


OCTOBER  28,  1922 


No.  18 


^138 


Motion  Picture  N e w s 


DID  you  ever  stop  to  think 
that  the  screen  is  able  to 
make  history  quite  aside 
from  some  outstanding  photo- 
play? Think  of  the  events  in  the 
March  of  Time  which  may  be 
recorded  by  the  camera  and 
which,  presented  years  after- 
ward, enable  us  to  get  a true 
insight  into  historical  facts — 
an  insight  which  because  of  its 
visual  nature  carries  more 
value  than  the  words  of  the 
printed  page  or  the  still  photo- 
graphs accompanying  them. 

The  International  News 
Reel  releasing  through  Universal  takes  us  back  to  the  San 
Francisco  earthquake  and  fire  which  occurred  April  16,  1906. 
The  number  is  called  “ The  Mirror,”  and  is  aptly  named. 
The  mirror  reflects  an  amazing  record  of  this  terrible  disas- 
ter which  was  visited  upon  the  city  by  the  Golden  Gate. 
It  behooves  every  exhibitor  to  take  advantage  of  these  his- 
torical records.  Sixteen  years  have  elapsed  since  ’Frisco  was 
a mass  of  ruins.  And  by  showing  the  progress  of  the  fire,  the 
stress  of  homeless  natives,  the  debris-piled  streets,  the  dy- 
namiting of  buildings  in  the  path  of  the  flames — then  con- 
trasting them  with  up-to-date  shots  of  the  magnificent  city 
which  rose  from  the  ruins — the  spectator  can  marvel  at  the 
ingenuity  of  the  American  race — the  pluck  and  spirit  of  a 
people  who  never  admit  defeat. 

An  interesting  phase  of  this  feature  is  the  almost  total 
absence  of  motor  cars  from  the  streets.  And  the  reel  has  its 
humorous  side  in  the  strange  styles  of  clothing  worn  by  both 
men  and  women.  The  screen  is  making  colorful  history 
every  day.  The  news  reel  cameraman  is  always  on  the  job. 
His  illustrations  are  much  more  genuine  than  the  written  ac- 
count of  the  events. 

* * * 

ANEW  bank  has  been  established  in  Hollywood  to  help 
carry  on  the  identity  of  the  thriving  studio  city  and  to 
encourage  the  film  people  to  bank  at  home  instead  of  deposit- 
ing their  greenbacks  in  Los  Angeles  and  other  municipalities. 
The  bank  is  known  as  the  Federal  Trust  and  Savings  Bank  and 
its  slogan  is  Hollywood  Bank  for  Hollywood  Folks.  Among 
the  officers  and  directors  are  the  names  of  Cecil  de  Mille  and 
Thompson  Buchanan.  This  is  a free  advertisement. 

# * # 

/ HERE  are  four  productions  on  Broadway  this  week  which 

are  adaptations  of  four  famous  plays — two  of  the  plays 
have  been  adapted  in  turn  from  equally  famous  books.  Gen- 
tlemen, ive  offer:  “ A Tailor  Made  Man,”  at  the  Strand,  “ The 
Prisoner  of  Zend  a ” at  the  Capitol,  “ When  Knighthood  Was 
in  Flower  ” at  the  Criterion,  and  “ Clarence  ” at  the  Rivoli. 

^ ^ ^ 

THE  New  York  Herald  speaks  right  out  editorially  with 
an  article  entitled  “ Curbing  the  Screen  Director.”  A 
few  of  the  impressions  gleaned  from  this  indictment  of  the 
man  with  the  megaphone  who  has  inspired  motion  picture 
performers  to  air  their  troubles  with  the  Actors’  Equity 
Association  are : “ There  must  be  something  altogether 

wrong  in  that  strange  realm  known  as  the  world  of  the 
cinema  when  the  mimes  of  the  camera  have  the  courage  to 
complain  of  the  hours  they  spend  cooling  their  heels  outside 
the  door  of  the  director’s  office.” 

“ They  protest  against  the  demeanor  of  the  director’s 
underlings.” 

“ They  denounce  the  icy  arrogance  of  the  director’s  tele- 
phone operators.” 

“ They  resent  the  playful  satire  of  the  director’s  office  boys, 
who,  taking  their  cue  from  the  director,  so  embarrass  the  op- 
pressed players  that  the  heads  of  various  important  com- 
panies are  said  already  to  have  made  a protest.” 

“ It  was  the  director  who  arbitrarily  selected  this  actor  or 


that  as  the  best  representative 
of  a needed  type,  whatever  au- 
thor, manager  or  financial 
backer  might  say  to  the  con- 
trary.” 

“ They  have  become  the 
czars  of  the  industry.” 

“But  their  subjects  have 
now  dared  to  raise  their  voices 
in  rebellion.” 

“ Authors  might  also  have 
rebelled,  since  most  of  them 
agree  that  the  best  that  was 
done  for  their  work  was  done 
in  spite  of  the  director,  and  not 
through  his  efforts.” 

Certainly  there  is  in  this  fact  evidence  of  just  as  much 
of  a revolution  in  the  camp  of  the  moving  picture  makers  as 
the  public  had  begun  to  suspect.” 

And  now  comes  a dramatization  of  Harry  Leon  Wilson’s 
story,  “ Merton  of  the  Movies.”  It  has  been  said  that  the 
play  by  George  S.  Kaufmann  and  Marc  Connelly  will  make 
more  than  one  director — more  than  one  star  of  limited  talent 
wince  in  their  seats  as  they  catch  a true  value  of  themselves. 
The  bags  which  carry  the  fan  mail  are  liable  to  become  quite 
empty. 

The  Shout — “ The  King  is  dead,  long  live  the  King,”  has 
been  in  vogue  for  centuries.  The  screen  idol  of  today  may  be 
a forgotten  Nobody  tomorrow.  Meanwhile  he  is  airing  his 
temperamental  grievance.  But  he  mustn’t  talk  too  loudly  or 
too  boldly,  else  the  public  might  remark  that  the  discussion 
is  “ Much  ado  about  nothing.” 

IE  industry  is  taking  a forward  place  in  the  national  sport  II 
of  golf.  At  Adolph  Zukor’s  private  course  last  week  nine  j 
ties  at  the  ninth  hole  were  required  to  break  a tie  between 
W.  H.  English  and  Oscar  Morgan,  while  Arthur  Stebbins,  not!) 
a mean  player,  also  figured  in  the  tie  for  nine  holes.  And  as  1 
we  write  this  along  comes  an  application  for  the  Fall  Golf  I 
Tournament  from  an  exhibitor  who  admits  that  the  par  on  his  I 
home  course  is  71  and  that  he  goes  around  in  80.  Fore  ! 

# # # 

ERHAPS  some  of  you  have  wondered  what  has  become  of 
Enid  Markey  who  decorated  Triangle  films  in  the  days  of  ’ 
Fairbanks,  Hart  and  Keenan.  She  is  on  the  New  York  stage  I 
in  a play  entitled  “ The  Exciters,”  where  she  blossoms  forth  ] 
as  quite  a comedienne. 

# * * 

HE  Associated  Motion  Picture  Advertisers  have  taken 
1 up  the  practice  of  having  someone  of  importance  ad- 
dress them  at  their  weekly  luncheons.  It  was  a goodly 
throng  last  Thursday  which  gathered  to  listen  to  Will 
Rogers,  than  whom  there  is  no  better  humorous  speaker. 
This  star  of  the  stage  and  screen  has  his  own  individual  style 
— a style,  both  quaint  and  rich  in  delivery.  And  he  always 
has  something  to  say.  And  says  it  in  a manner  which  starts 
his  audience  shaking  its  sides  with  laughter. 

Will  Rogers  allowed  as  “ it’s  quite  a treat  for  an  actor  to 
get  anything  from  a press  agent,  but  before  I leave,  I expect 
to  be  handed  the  check.”  This  was  a good  opener  and  he 
had  the  boys  with  him  to  the  tune  of  much  laughter  and 
hand-clapping. 

Standing  behind  a table,  chewing  gum  violently  and  em- 
phasizing his  remarks  with  a knife,  he  started  off  on  his  keen 
thrusts  at  current  topics,  people  in  the  lime-light  and  what 
not.  “ You  know,  fellows,  I was  interested  in  that  there 
‘ Blood  and  Sand  ’ picture.  I don’t  know  whether  the  bull 
was  tied  by  the  hind  legs  or  the  tail,  but  this  I do  know,  it 
was  the  best  half-ended  bull  fight  I ever  saw.”  He  skipped 
on  and  gave  Doug  a good  kidding.  “ There  was  Doug, 
standing  on  a building  across  the  way,  trying  to  hit  the  Ritz. 
Of  course  if  I had  been  there,  they  would  have  called  it  bow 
and  arrow  shootin’  but  it  was  called  archery  in  this  case  on 


PICTURES 

AND 

PEOPLE 


October  28,  1922 


2139 


account  of  Doug’s  salary.  He  fired 
at  the  Ritz  and  hit  a man  on  Second 
Avenue.  My  advice  to  him  would 
be  to  stand  on  the  roof  of  Gimbel’s 
and  try  to  hit  the  Pennsylvania  sta- 
tion.” Speaking  of  the  Christian, 
he  said,  “ it  isn’t  the  first  time  he’s 
been  done  in  pictures — they  are  still 
doing  him.” 

Will  Rogers  is  a man  so  blessed 
with  a keen  sense  of  humor  that  he 
can  find  a laugh  in  anything.  He 
voiced  his  opinion  of  a much  pub- 
licized murder  over  in  Jersey,  paid 
a comic  tribute  to  the  Turks,  waxed 
serious  now  and  then  in  defending 
Hollywood,  and  ended  with  a few 
laughable  wheezes  culled  from  his 
act  in  “ The  Follies.”  As  the 
home  town  Gazette  would  have  it 
— “ a good  time  was  enjoyed  by 
all.” 


Unique  silhouette  of  Mary  Pickford  and  Douglas  Fairbanks, 
taken  on  the  shore  of  Lake  Louise  during  their  trip  through  the 
Canadian  Rockies,  en  route  to  New  York  for  the  opening  of 
“Douglas  Fairbanks  in  Robin  Hood” 


DOl'G  and  Mary  have  returned  to  New  York  from  Chicago, 
where  they  witnessed  the  world’s  premier  of  “ Douglas 
Fairbanks  in  Robin  Hood.”  And  next  Monday  night  they  will 
be  among  those  present  at  the  metropolitan  showing  of  the 
picture.  They  will  return  to  their  ranch  at  Crescent  Junction 
about  the  first  of  November  to  resume  fall  plowing  and  other 
activities.  Meanwhile  a trip  is  planned  to  the  West  Indies  and 
Mexico.  Doug  and  Mary  visited  Brooklyn  the  other  night  to 
see  “ Merton  of  the  Movies,”  a dramatization  of  Harry  Leon 
Wilson’s  story. 

IA  AYMOND  HATTON,  who  hangs  up  his  hat  in  a Holly- 
wood bungalow,  is  in  New  York  for  the  first  time  in  his 
life.  This  character  actor  of  the  silver  sheet  has  never  before 
been  east  of  Denver.  Mr.  Hatton  is  in  New  York  to  play  a 
part  in  a screen  version  of  IJergesheimer’s  novel,  “ Java 
Head,”  which  is  being  filmed  at  Famous  Flayers’  Long  Island 
studio. 

MARGARET  TALMADGE,  the  mother  of  Norma,  Con- 
‘ stance  and  Natalie  Talmadge,  has  written  an  intimate 
story  of  her  talented  daughters,  the  title  of  which  is  “ The 
Talmadge  Sisters,”  with  an  introduction  by  Ellis  Parker 
Butler.  The  book  is  illustrated  with  many  hitherto  unpub- 
lished photographs.  Few  persons  are  better  fit  to  advise 
young  aspirants  for  the  silent  drama  than  Mrs.  Talmadge, 
who  has  been  the  constant  companion  of  her  famous  daugh- 
ters. The  authoress  answers  such  questions  as  How  can  you 
get  into  Motion  Pictures?  What  are  the  requirements  for 
Motion  Picture  acting?  How  are  various  roles  interpreted? 
Other  chapters  feature  Natalie’s  romance  with  Buster 
Keaton,  A Star  in  the  Making,  and  Should  the  Professional 
Woman  Marry?  In  a foreword  to  her  book  Mrs.  Talmadge 
writes : “ Perhaps  it  would  have  been  more  appropriate  if 

someone  other  than  I,  the  mother,  had  undertaken  to  write 
a book  of  this  kind,  yet  I do  not  believe  that  it  is  possible  for 
anyone,  no  matter  how  closely  associated  with  my  daugh- 
ters, to  present  the  subject  with  the  deep  knowledge  and 
understanding  that  I have  gained  in  the  many  years  of  care- 
ful observation  of  every  step  of  their  mental,  physical  and 
artistic  development  with  an  interest  so  deep  and  intense 
that  surely  only  a mother  can  feel.  ...  If  in  addition,  this 
volume  proves  helpful  to  other  mothers  in  assisting  them  to 
mould  the  futures  of  their  children,  whether  in  the  great  Mo- 
tion Picture  World  or  in  any  other  field  of  endeavor,  it  will 
have  served  its  purpose  fully  and  satisfactorily.” 

DOUG  was  down  at  the  White  Star  pier  the  other  day  wait- 
ing for  Edward  Knot  dock  to  step  off  the  gangplank  of 
tlie  Berangaria.  The  playwright  and  photoplay  author 


brought  back  the  historical  data  for 
the  forthcoming  Fairbanks  produc- 
tion of  “ Monsieur  Beaucaire.  ” By 
the  way,  Doug  is  out  to  let  the  world 
know  that  he  wants  a beautiful  lead- 
ing woman  to  appear  in  the  picture. 
The  character  requires  a tremendous 
charm,  must  be  statuesque  and  digni- 
fied and  capable  of  playing  a role  of 
quiet  serenity.  He  is  asking  for  sug- 
gestions. Have  you  any  to  offer? 

# 

C A.  LYNCH,  head  of . the  South- 
• ern  Enterprise,  is  back  from  Eu- 
rope. It  is  understood  he  will  re- 
main in  this  country  but  a short  time 
before  returning  to  France.  South- 
ern newspapers  please  copy. 

# * * 

T^RANCE  is  preparing  to  cele- 
1 brate  with  much  pomp  the  cen- 
tenary of  Pasteur’s  birth.  For  this 
purpose  an  Exposition  of  Hygiene 
and  the  work  of  Pasteur  is  being  organized  at  Strasbourg. 

With  the  support  of  the  public  authorities  of  Paris  and 
Strasbourg  and  various  other  municipalities  and  universities, 
Messrs.  Jean  Benoit-Levy  & Tellier  have  begun  the  produc- 
tion of  an  official  motion  picture  based  on  the  life  and  the 
work  of  the  great  scientist  who  was  the  founder  of  bacteri- 
ology. 

This  film,  which,  directed  by  Jean  Epstein  from  a scenario 
by  M.  Epardaud,  is  being  made  in  close  collaboration  with 
the  Pasteur  family  and  Doctor  Roux,  director  of  the  Pasteur 
Institute  at  Paris,  will  not  confine  itself  to  a view  of  the  high 
spots  and  simple  anecdotes  of  the  life  of  the  famous  scien- 
tist, but  will  also  reveal  in  a clear  and  comprehensible  man- 
ner the  main  points  of  his  scientific  work. 

The  highly  beneficent  experiments  of  Pasteur  are  being 
reconstructed  in  the  very  locations  where  they  were  origi- 
nally carried  on.  A great  number  of  the  scenes  have  been 
taken  in  the  laboratories  of  the  Pasteur  Institute  at  Paris  in 
close  collaboration  with  Doctor  Roux.  The  greatest  care 
has  been  taken  so  that  this  notable  film  will  be  absolutely 
correct  in  every  way  and  will  be  worthy  of  the  work  of  the 
most  famous  figure  of  the  great  scientific  geniuses  of  the 
nineteenth  century. 

^ ;jc  dt 

AN  invitation  audience  crowded  the  Grand  Ballroom  of  the 
Hotel  Biltmore  on  Wednesday  evening,  October  18th, 
1922,  to  witness  the  premier  showing  of  “ Secrets  of  Paris  ” 
and  ‘ ‘ Sure  Fire  Flint. ' ' Charles  C.  Burr  and  Whitman  Ben- 
nett engaged  the  ballroom  especially  for  the  occasion  and  the 
gathering  was  made  up  largely  of  exhibitors  and  the  press. 
Both  features  were  enthusiastically  received.  After  the  show- 
ing an  informal  dance  was  held. 

“ Secrets  of  Paris,”  was  adapted  by  Dorothy  Farnum  from 
Eugene  Sue’s  novel  “ The  Mysteries  of  Paris,”  and  featured 
Lew  Cody,  Gladys  ITulette,  Montague  Love,  Dolores  Casinelli,  J. 
Barney  Sherry,  William  Collier,  Jr.,  Rose  Coghlan  and  Effie 
Shannon.  Charles  C.  Burr  and  Whitman  Bennett  are  the  pro- 
ducers. Kenneth  Webb  directed  the  production. 

“ Sure  Fire  Flint,”  a comedy-drama  starring  Johnny  Hines 
with  Doris  Kenyon,  Edmund  Breese,  Robert  Edeson,  J.  Barney 
Sherry,  Effie  Shannon  and  Charles  Gerrard,  was  produced  and 
presented  by  Charles  C.  Burr  from  a story  by  Gerald  C.  Duffy. 
Ralph  Spence  wrote  the  titles.  Dell  Henderson  was  responsible 
for  the  direction. 

It  was  a gala  event  and  men  prominent  in  all  ends  of  the 
industry  were  in  attendance.  Members  of  both  casts  were  seen 
about  the  ballroom  and  were  complimented  for  their  work. 
Every  seat  in  the  place  was  filled  and  standing  room  was  at  a 
premium.  If  the  reception  accorded  the  pictures  can  be  taken 
as  a criterion  they  are  due  for  remarkable  success. 


2140 


Motion  Picture  News 


Penna.  Exhibitor  Against  Percentage  Dates 

A.  C.  Werner , Royal  Theatre,  Reading,  Pa., 

Sets  Forth  His  Objections  to  Plan 


Editor's  Note — William  A.  Johnson’s 
editorial  on  percentage  appearing  in  the 
issue  of  October  14th,  has  brought  forth 
a protest  from  Al.  C.  Werner,  manager  of 
the  Royal  theatre,  Reading,  Pa. 

Mr.  Werner  is  against,  according  to  his 
letter,  any  and  all  forms  of  percentage, 
and  relates  his  reasons  for  his  stand. 

Without  attempting  to  argue  that  Mr. 
IVerner  or  any  other  exhibitor  is  wrong 
when  he  comes  out  against  ALL  percent- 
age plans,  we  do  desire  to  call  attention  to 
one  fact. 

Playing  pictures  on  percentage,  as  a 
policy,  does  not  necessarily  mean  playing 
the  kind  of  percentage  that  has  been 
offered  by  the  producers  so  far  or  obligate 
the  exhibitor  to  accept  the  split  wanted 
by  the  salesman  when  he  proposes  percent- 
age playing  dates. 

In  the  latter  instance  this  is  particularly 
true.  Mr.  Werner’s  friend,  looking  at  it 
from  a desk  in  New  York,  made  a bad 
deal  when  he  consented  playing  on  a 
jo-30  split. 

However,  we  present  Mr.  Werner’s 
letter  gladly,  as  we  will  be  pleased  to  do 
with  any  further  arguments  on  this  sub- 
ject. Percentage  is  something  that  looms 
large  in  the  exhibitors’  horizon.  The  more 
the  subject  is  discussed,  the  better  it  will 
be  for  all  concerned.  An  exchange  of  ideas 
zvill  be  beneficidf.  Motion  Picture  News 
offers  its  columns  to  both  exhibitors  and 
producers  in  this  important  subject. 

WHAT  does  it  really  mean  to  play  per- 
centage and  how  is  it  generally  carried 
out?  The  exchange  supplies  the 
show,  the  exhibitor  all  the  rest. 

The  gross  receipts  as  a rule  are  divided 
something  like  this:  The  exchange,  70  pei 
cent,  the  exhibitor,  30  per  cent. 

Let's  see  how  that  works  out! 

A friend  of  mine  with  a 550  seat  house, 
averaging  about  $400  per  week,  played  a 
well-known  production  percentage — 70-30. 

The  five  weekdays  he  averaged  $50  per 
day,  Saturday,  $150.  His  expenses  for  rent, 
help,  current,  etc.,  are  $130  per  week.  He 
ran  the  percentage  show  on  a week  day, 
showing  continuously  from  1 to  11  p.  m.,  thus 
adding  $14  to  his  expenses  for  the  day.  He 
grossed  $180.  The  exchange,  got  $126  and 
the  exhibitor  $54. 

The  result,  as  you  see,  was  an  increase  of 
$4.00  in  his  receipts  but  also  an  increase  in 
his  expenses  for  the  day  of  $14.  Ten  dol- 
lars to  the  bad,  or — let’s  hope — ten  dollars 
richer  in  experience.  And  that’s  only  a fair 
example  of  percentage  playing.  I know  of  a 
number  of  cases  much  more  aggravated  than 
this  one. 

Why  does  an  exhibitor  play  percentage 
anyhow  ? Because  the  exchange  demands 
more  for  the  picture  than  he  can  afford  to  pay. 

Why  should  any  exhibitor  be  compelled  to 
play  percentage  if  he  wants  to  play  certain 
shows  ? 

Because  the  exhibitors  do  not  stick  together. 
They  consider  one  another  business  rivals  and 


Italian  Faction  Would  Stop 
U.  S.  Pictures 

ITALIAN  factions  are  said  to  be  wag- 
ing a controversy  over  the  importa- 
tion of  American  films.  The  Pascisti, 
of  which  all  cinema  workers  are  mem- 
bers, is  threatening  to  take  violent  meas- 
ures to  exclude  the  American  product. 
Resolutions  are  said  to  have  been  adopted 
by  the  organization  calling  upon  the  ad- 
ministration to  stop  the  showing  of 
American  films  and  to  impose  a high  tar- 
iff on  all  foreign  films. 

The  action  was  taken  because  the  Fas- 
cisti  members  have  been  out  of  work  for 
some  months,  the  reason  being  that 
Italian  firms  cannot  produce  films  to 
compete  with  the  American  product. 

The  movement  is  being  strongly  op- 
posed both  by  exhibitors  and  the  picture- 
going public,  all  of  whom  demand  Amer- 
ican pictures.  Italian  producers  are  at- 
tempting to  imitate  American  pictures, 
so  great  is  the  demand  for  the  latter,  but 
such  attempts  have  not  met  with  success. 


their  petty  jealousies  keep  them  busy  plotting 
against  one  another  instead  of  presenting  a 
solid  front  against  the  greedy  producer. 

Why  shouldn’t  a grocer,  a butcher,  a shoe 
or  hardware  dealer  be  compelled  to  sell  on 
percentage?  Shouldn't  all  honest  business  be 
based  on  the  principle  of  live  and  let  live? 
Why  shouldn’t  a motion  picture  producer  be 
satisfied  with  a fair  profit  instead  of  trying 
to  hog  it  all?  Why  shouldn’t  he  run  his 
business  along  the  same  lines  of  economy 
practiced  in  other  industries  instead  of  with 
an  extravagance  both  reckless  and  uncalled 
for? 

A selling  argument  heard  daily  is  the  cost 
of  the  picture.  What  did,  for  instance,  “ Over 
the  Hill”  cost  Fox  and  what  did  it  net  him? 
I could  ask  the  same  question  about  a number 
of  other  pictures  and  the  answer  would  be 
almost  similar. 

The  truth  is  that  when  a producer  hap- 
pens to  make  a 100  per  cent  box  office  attrac- 
tion he  wants  all — or  more — that  the  exhibitor 
can  make.  On  his  ordinary  output  the  exhib- 
itor may  be  lucky  to  make  ends  meet.  And 
then  when  something  comes  along  that  he 
could  make  a dollar  on,  then  it’s  your  house 
on  70-30. 

I bought  sixty  pictures  from  one  exchange. 
On  five  of  these  I did  a good  business,  fifteen 
were  fair  pullers,  on  ten  I broke  even,  on 
thirty  I actually  lost  money. 

That’s  about  the  proportion  in  any  bloc 
of  shows. 

The  time  has  come  when  either  lower  film 
rentals  must  be  granted  or  else  possibly  50 
per  cent  of  the  neighborhood  houses  will  be 
compelled  to  close  for  good. 

If  you  think  percentage  is  the  cure,  why 
not  apply  it  to  all  shows,  good  or  bad? 

Perhaps  the  producer  might  be  set  thinking 
if  he  saw  the  actual  receipts  on  50  per  cent 
of  his  output. 

It  should  also  induce  him  to  “ can  ” some 
of  the  “ lemons  ” he  is  now  palming  off  as 
honest-to-goodness  shows.  But — you  won’t 
catch  Mr.  Producer  playing  percentage  except- 
ing where  the  profit  is  assured.  He  knows 
better  than  that.  When  it’s  a toss-up  whether 


a picture  is  a winner  or  loser,  then  the  exhib-  |L 
itor  is  welcome  to  the  gamble.  Mr.  Producer  || 
only  plays  one  way — his  way. 

My  plea  is  for  the  under-dog  exhibitor. 
Why  not  give  him  a chance  to  live? 

A.  C.  I i 


Grand  Opera  Season  Opens 
at  Eastman  Theatre 

The  grand  opera  season  at  the  Eastman 
theatre,  Rochester,  N.  Y.,  opened  Monday 
with  brilliancy,  temporarily  halting  the  “ pic- 
ture palace  ” career  of  that  University-owned 
and  University-operated  model  theatre  and 
transforming  it  into  a Grand  Opera  House. 

Fortune  Gallo’s  San  Carlo  Opera  Company 
1 ame  intact  from  a successful  engagement  of  a 
month  at  the  Century  theatre  in  New  York 
to  inaugurate  Rochester’s  musical  season, 
which  will  henceforth  monopolize  the  huge 
and  beautiful  Eastman  theatre  every  Wednes- 
day night  throughout  the  winter.  Nineteen 
star  attractions  have  already  been  booked. 

A splendid  performance  of  “ Aida  ” was 
given  to  an  audience  that  taxed  the  capacity 
of  the  new  theatre  and  resulted  in  many 
being  turned  away.  It  was  a thoroughly  rep-  1 
resentative  audience,  drawn  from  throughout 
western  New  York  and  from  points  as  far 
east  as  Syracuse. 

The  San  Carlo  Opera  Company  will  pro- 
ceed from  Rochester  to  Montreal  following  the 
performance  on  Saturday  night,  and  on  Sun- 
day the  Eastman  theatre  will  revert  to  a 
motion  picture  policy  with  incidental  music 
furnished  by  the  splendid  newly  organized 
symphony  orchestra,  and  soloists.  The  pic- 
ture will  be  presented  until  Wednesday,  when 
the  first  mid-week  interruption  in  the  interest 
of  concerts  will  take  place.  After  the  Wednes- 
day concert,  a new  picture  program  will  be 
presented  on  Thursday,  Friday  and  Saturday 
nights.  This  schedule  will  be  followed  there- 
after,  giving  two  three-dav  motion  picture 
programs  and  one  concert  each  week. 

“ Nanook  of  the  North,”  with  a special 
musical  setting,  is  the  picture  selected  to  fol- 
low the  opera  season. 


Sumatra  Prefers  American 
Made  Films 

C.  O.  Spanner,  United  States  Consul  at 
Medan,  Sumatra,  states  that  seventy-five  per 
cent,  of  the  film  imported  to  the  island  is 
American-made.  This  he  says  is  not  only  be- 
cause of  the  spectacular  effects  that  are  usual- 
ly to  be  found  in  American  pictures  but  also 
on  account  of  the  care  taken  in  the  making  of 
each  scene,  no  matter  how  short  or  unimpor- 
tant it  may  be. 

Consul  Spanner  says  that  the  European 
(white)  population  prefer  high  class  society 
features,  plus  a dash  of  clean  pepperv  comedy. 
Children’s  plays  are  popular,  while  “ West- 
erns ” are  no  longer  fascinating  to  Europeans 
and  high  caste  Chinese  residents.  For  the 
masses  of  Chinese  and  natives,  comprising  the 
bulk  of  the  theatre-goers  all  types  of  comics, 
westerns,  and  wild-beast  films  and  similar 
short  specials  are  in  high  favor. 


ctober  28,  1922 


2141 


Sydney  Cohen  Busy  with  Western  Meetings 

M.P.  T.O.A . President  Addresses  Delegates  at 
Chicago  and  Kansas  Meetings 


^RESIDENT  SYDNEY  COHEN  of  the 
" M.  P.  T.  0.  A.  is  letting  no  grass  grow 
under  his  feet  in  his  tour  of  the  west. 
.11  extensive  program  has  kept  him  busy 
imping  from  one  place  to  another,  address- 
lg  meetings  and  in  conference  with  officials 
>oking  to  improvements  in  existing  condi- 
ons. 

President  Cohen  was  the  guest  of  honor  at 
luncheon  given  by  the  Illinois  Motion  Pic- 
lire  Theatre  Owners  when  he  passed  through 
Chicago  last  week. 

The  meeting  was  the  first  since  the  coalition 
f all  exhibitor  organizations  in  the  state,  and 
lthough  hastily  planned  when  it  was  found 
le  could  stop  off  in  Chicago  for  a day,  was  a 
;reat  success. 

President  L.  M.  Rubens,  whose  six  months’ 
our  abroad,  followed  by  a prolonged  illness 
lifter  his  return  had  kept  him  from  active 
larticipation  in  the  association’s  affairs,  was 
n the  chair  and  many  members  from  nearby 
points  were  present. 

In  addition  to  Mr.  Cohen,  President  W.  A. 
True,  of  the  Connecticut  exhibitors;  A.  J. 
Moeller,  general  manager  of  the  national  body, 
md  W.  J.  O’Toole,  chairman  of  the  National 
Public  Service  Committee,  were  speakers. 

President  Cohen  in  the  course  of  an  inter- 
ssting  and  constructive  address,  praised  the 
various  accomplishments  of  the  organization 
during  the  past  year,  but  said  that  the  real 
question  for  theatre  men  today  was  that  of  film 
prices.  He  stated  that  on  his  trip  he  had 
found  an  improvement  in  Michigan  major 
cities  and  in  many  other  parts  of  the  country, 
but  declared  that  in  most  communities  the 
high  film  rentals  are  making  profits  impossible. 
According  to  Mr.  Cohen,  independent  pro- 
ducers and  distributors  are  complaining  of 
distribution  and  returns  on  their  products 
and  must  have  better  conditions  or  they  may 
quit  the  industry. 

Mr.  Cohen  congratulated  city  and  state 
members  of  the  Illinois  organization  on  the 
unity  now  prevailing  in  Chicago. 

President  Cohen  and  his  party  left  imme- 
diately after  the  meeting  for  Milwaukee, 
where  he  addressed  the  Wisconsin  exhibitors 
on  the  13th.  Pie  promised  to  attend  the  Illi- 
nois state  convention,  which  will  be  held  some 
time  during  December. 

Those  attending  the  Chicago  meeting  in- 
cluded : W.  D.  Burford,  A.  J.  Moeller,  L.  M. 
Rubens.  J.  B.  Dibelka,  G.  D.  Hopkinson,  J.  J. 
Rubens,  Wm.  0.  De  Souehet,  Julius  Lamm, 

L.  H.  Frank,  Joe  Hopp,  Louis  Murphy,  Harry 
Goldson,  L.  Siegel,  S.  Abrahams,  M.  Smalley, 
S.  H.  Selig,  L.  H.  Mason,  J.  M.  Sehreck, 
Edwin  S.  Clifford,  A.  Powell,  Peggy  Kemp, 
Glen  Reynolds,  W.  J.  Sweeney,  Ben.  L.  Berve, 
F.  E.  Allabin,  John  Silha,  J.  C.  Miller,  A. 
Sapperstein  and  M.  Siegel. 

President  Cohen  had  an  important  confer- 
ence. with  Secretary  of  Labor  James  J. 
Davis  at  Mooseheart,  111.,  on  matters  affecting 
the  cooperation  of  all  theatre  owners  with 
this  federal  department  in  the  work  of  aiding 
the  advancement  of  progressive  public  pro- 
grams. 

Secretary  Davis  was  accompanied  to  Moose- 
heart  by  Assistant  Secretary  Henning  and 
General  Manager  A.  J.  Moeller,  Chairman 

M.  J.  0 Toole  of  the  National  Public  Service 
Department,  National  Director  W.  D.  Bur- 
ford,  and  State  Executive  Board  Member 


Rogers  Defends  Picture  People 
at  Luncheon 

WILL  ROGERS  was  a guest  of  the 
A. M.P. A.  at  its  weekly  luncheon 
at  the  Cafe  Boulevard,  New  York, 
on  Friday,  Oct.  13.  .Vice  President  Vic- 
tor M,  Shapiro  presided  in  the  absence 
of  John  Flinn.  Mr.  Rogers  was  intro- 
duced by  Harry  Reichenbach.  The  guest 
of  honor  defended  motion  picture  people. 
He  said: 

“When  I first  went  to  Hollywood  I 
liked  the  looks  of  the  place — liked  the 
people  there  so  much  that  I bought  a 
house  and  lot  for  my  wife  and  children. 
And  I want  to  tell  you  that  my  family  is 
going  to  live  there,  because  I believe  it 
is  as  clean  and  fine  a community  as  can 
be  found  anywhere. 

“There  are  some  mighty  fine  people 
in  Hollywood.  I never  had  a better  time 
with  better  or  more  moral  folks.  You’ve 
got  to  live  among  them  to  know  them. 

In  the  colony  you  will  find  a lot  of  old- 
time  actors  who  have  gone  into  pictures. 
They  have  their  church  in  Hollywood, 
and  in  the  mornings  you  will  see  700  or 
800  people  flocking  to  it.  Of  that  number 
I expect  400  belong  to  the  motion  picture 
profession.” 

J.  J.  Rubens  of  Aurora  were  with  Mr.  Cohen. 
The  conference  was  held  in  the  Administration 
building  at  Mooseheart. 

Special  reference  was  made  to  the  use  of 
motion  pictures  in  diversifying  immigration. 
Secretary  Davis  is  doing  very  commendable 
work  in  this  relation,  having  studied  every 
phase  of  this  question  until  he  has  become 
exceptionally  expert  in  the  matter.  He  has 
set  in  motion  the  energies  of  his  department 
toward  making  the  location  of  the  immigrant 
here  fit  into  the  economic  needs  of  the  country 
and  the  special  welfare  of  the  newcomer. 

Secretary  Davis  hopes  to  so  direct  the  immi- 
gration stream  that  further  congestion  of 
crowded  centers  will  be  avoided  and  agricul- 
tural and  industrial  needs  in  other  places 
cared  for.  In  this  way  the  more  general 
development  of  the  nation  will  be  accom- 
plished, production  increased,  the  dangers  to 
morals,  health  and  other  civic  phases  les- 
sened in  crowded  centers  and  a more  con- 
structive and  progressive  public  policy  put 
into  force  all  around. 

The  cooperation  of  the  farm  organizations, 
city  officials  and  civic  bodies  will  be  needed 
to  make  these  plans  effective,  and  Secretary 
Davis  expects  through  this  theatre  screen 
service  to  carry  this  message  to  millions  of 
Americans. 

Secretary  of  Agriculture  Wallace  will  also 
cooperate  in  this  work  to  enable  the  agricul- 
turally inclined  immigrants  to  find  profitable 
places  as  farm  workers  or,  where  desired, 
provide  them  with  farms  as  proprietors. 

The  theatre  owners  of  Milwaukee  and 
adjacent  sections  in  Wisconsin  held  a well 
attended  and  enthusiastic  meeting  at  the  Hotel 
Maryland  last  Friday.  F.  J.  McWilliams, 
State  President,  and  leading  theatre  owner  at 
Madison,  Wis.,  presided  and  a number  of 
very  instructive  addresses  featured  the 
meeting. 

Cohen  spoke  on  the  “ Accomplishments  of 
the  National  Organization,”  showing  where 
the  same  exceeded  all  expectations  and  con- 


stituted real  protection  and  business  insur- 
ance for  the  theatre  owners. 

Motion  picture  theatre  owners,  public  offi- 
cials and  leaders  in  civic  bodies  in  Kansas 
City,  Mo.,  and  Kansas  City,  Kans.,  tendered 
a reception  to  President  Cohen  at  the  banquet 
hall  in  the  Hotel  Baltimore,  Kansas  City, 
Monday  night. 

Cohen  was  accompanied  on  his  visit  to  the 
Kansas  City  and  Missouri  exhibitors  by  A.  J. 
Moeller  and  M.  J.  O’Toole.  Lawrence  M. 
Goldman  of  Kansas  City,  secretary  of  the 
Motion  Picture  Theatre  Owners  of  Missouri, 
presided  at  the  speaking  exercises  which  fol- 
lowed the  dinner. 

One  of  the  principal  speakers  was  Mayor 
Frank  Cromwell  of  Kansas  City,  Mo.  He 
was  elected  on  a progressive  platform  and 
is  one  of  the  most  aggressive  city  executives 
in  the  middle  west.  He  praised  the  motion 
picture  theatre  as  a community  center  and 
said  that  when  he  was  running  for  office  all 
of  the  newspapers  in  Kansas  City  opposed 
him,  and  that  he  brought  his  messages  on 
reform  city  government  to  the  people  through 
the  screens  in  the  theatre,  and  won  out  by  a 
good  sized  majority.  He  told  the  exhibitors  he 
believed  they  were  real  community  leaders  and 
should  assert  this  prerogative  in  helping  to 
advance  the  interests  of  their  respective  com- 
munities. He  welcomed  the  cooperation  of 
the  theatre  owners  in  everything  that  would 
advance  the  welfare  of  Kansas  City  and  his 
people,  and  said  they  were  giving  wonderful 
service  in  this  connection. 

Mayor  Burton  of  Kansas  City,  Kans.,  de- 
clared that  he  considered  the  motion  picture 
theatre  screen  one  of  the  greatest  mediums 
of  expression  known,  and  said  that  it  was 
destined  to  do  more  to  advance  the  interests 
of  nation,  state  and  community  than  any 
other  publicity  feature  now  in  the  service  of 
the  people.  He  spoke  in  an  intimate  way  of 
his  connection  and  association  with  the  theatre 
owners,  and  said  the  people  of  his  city  be- 
lieved in  an  elevated  and  dignified  form  of 
amusement  such  as  they  were  receiving  in 
the  motion  picture  theatres. 

Both  mayors  spoke  against  censorship  of 
the  screen.  Mrs.  Ess,  former  president  of  the 
Women’s  Federated  Clubs  of  Missouri  and  a 
leader  in  women’s  activities  in  the  state,  made 
an  excellent  speech  in  which  she  congratu- 
lated Mr.  Cohen  and  other  theatre  owners  on 
the  advances  made,  and  believed  the  theatre 
owners  acting  with  the  public  were  the  best 
and  most  effective  censors. 

Mr.  Cohen  made  a very  interesting  address 
in  which  he  told  of  the  activities  of  the  motion 
picture  theatre  owners  of  America  and  the 
different  state  bodies.  He  said  the  theatre 
owners  stood  for  clean,  wholesome  pictures 
with  edifying  and  instructive  messages  to  the 
public. 

Mr.  O’Toole  spoke,  on  public  service  work 
in  the  theatre,  and  Mr.  Moeller  on  Movie 
Chats , the  screen  organ  of  the  national  body. 
He  also  told  of  the  great  advances  made  by 
the  organization  in  its  music  department. 


2142 


Motion  Piet  u r e N e 7v . 


Propaganda  Pictures  to  Bring  Russian  Boom 

Soviet  Travelling  Kino  Show  Revival  Will  Develop 
Picture  Demand,  Says  Authority 


By  Huntley  Carter 

HARDLY  a year  ago  the  Soviet  Govern- 
ment swung  round  to  t lie  popular 
demand  for  concessions.  One  result 
was  the  reestablishment  of  Free  Trade.  Pri- 
vate initiative,  instead  of  being  hindered,  was 
encouraged.  Permission  was  given  to  rent 
and  open  shops  and  even  factories  which  in 
1917  the  Revolution  had  handed  over  to  the 
workers  as  their  absolute  property.  Private 
ownership  of  theatres  and  cinemas  was  re- 
vived. In  a word,  the  Soviet  policy  toward 
the  Russian  people  became  over-lenient. 

So  far  as  the  cinemas  were  concerned,  this 
was  a great  change  and,  on  the  whole,  one 
for  the  better.  In  1920  things  had  become  so 
bad  that  there  were  no  music-halls  or  private 
cinemas  left,  and  all  private  enterprise  in 
theatricals  stopped  before  the  year  was  out. 
The  motion  picture  industry  had  passed  en- 
tirely into  the  hands  of  the  Soviet  Govern- 
ment. Like  the  playhouse,  the  picture  palace 
became  a part  of  the  machinery  of  the  Depart- 
ment of  Education,  by  whom  it  was  converted 
into  an  educational-agitational  instrument. 
Pictures  were  made  and  chosen  to  instruct  the 
public  into  the  mysteries  of  the  Communistic 
life  and  how  it  should  be  lived. 

With  the  same  aim  specially  equipped 
Kino-grains  and  Kino-motors  were  sent  forth 
in  battalions,  so  to  speak,  to  cure  the  incurable 
illiteracy  of  the  peasants.  The  Kino,  like  the 
great  placards  which  literally  covei-ed  Soviet 
Russia  from  end  to  end,  was  widely  used  for 
propaganda  purposes.  Its  agitation  groups 
traveled  all  Russia  and  reached  the  deptJTs  of 
Siberia.  They  might  have  gone  farther,  and 
fared  worse,  but  Soviet  funds  gave  out.  To- 
day this  work  is  held  up  by  the  lack  of 
resources,  but  the  Soviet  Government,  so  T 
was  told  at  official  headquarters  in  Moscow, 
proposes  to  return  to  it  with  the  revival  of 
industry  in  general. 

As  far  as  my  inferences  of  the  Russian 
villages  go,  the  effect  this  use  of  the  travelling 
Kino  has  had  is  not  to  remove  illiteracy  but 
to  set  up  a demand  for  the  silver  screen  where 
it  did  not  exist  before.  It  is  just  possible 
that  when  Russia  gets  going  again  every  vil- 
lage in  rural  Russia  will  be  asking  for  a 
cinematograph  of  its  own  and  every  one  of 
the  130,000,000  odd  peasants  will  be  rushing 
around  to  look  at  the  pictures.  Which  means 
there  is  going  to  be  a motion  picture  boom  in 
Russia. 

For  the  moment  the  conditions  in  the 
cities — the  great  cities,  Moscow,  Petrograd  and 
so  on — do  not  fill  the  hearts  of  the  private  ex- 
hibitor and  his  audience  with  .jov.  Though  the 
picture  palaces  have  almost  wholly  returned  to 
private  management  they  have  done  so  in  such 
a terrible  state  and  under  certain  crushing 
restrictions  imposed  by  a passing  Government 
control  and  strangulation  rents  and  taxation, 
that  the  people  in  possession  look  and  talk  as 
though  they  would  much  rather  commit  sui- 
cide than  cater  to  the  new  public  demand  for 
non-propaganda  pictures. 

In  face  of  the  fearful  state  of  all  the  temples 
of  the  motion  picture  in  Moscow  and  Petro- 
grad, it  is  not  too  much  to  say  that  they  want 
pulling  down  and  rebuilding.  They  are  worn 
out,  dilapidated,  filthy  and  lousy.  Even  the 
former  palaces  de  luxe,  such  as  “ The  Art 
Electric  Theatre,”  “ The  Mirror,”  etc.,  look 
like  penny  gaffs  that  have  wandered  out  of 


Picture  Conditions  in  Russia 
Discussed 

THIS  is  the  first  of  a series  of  three 
stories  written  by  Huntley  Carter 
for  MOTION  PICTURE  NEWS. 
They  give  an  intimate  insight  into  mo- 
tion picture  conditions  in  Russia.  Mr. 
Carter  is  in  a position  to  write  au- 
thoritatively on  the  subject  as  he  has 
been  well  within  Russia  twice  in  the  past 
two  years.  He  has  just  returned  from 
his  second  visit.  The  two  remaining 
stories  will  run  in  next  week’s  issue  and 
that  of  the  week  following. 


back  slums  after  being  kicked  and  cuffed  and 
spat  upon  by  rowdies.  The  auditoriums  are 
a deadly  mixture  of  semi-darkness,  crazy 
emergency  furniture,  broken  fittings  and 
fixtures,  frouzy  draperies  where  such  exist, 
broken  and  patched  walls  and  ceilings,  the 
woodwork  cries  out  for  paint  and  the  uphol- 
stery for  disinfectants.  There  are  hare,  dirty 
fioors  or  floors  carpeted  with  rags  that  trip 
you  up  at  every  step.  If  the  “ fittings  ” were 
offered  to  a rag-shop  dealer  I don't  think  he 
would  give  a dollar  for  the  lot.  The  cloak 
rooms  are  unused  and  there  are  no  attendants, 
programs  or  refreshments.  There  is  no  venti- 
lation and  the  air  is  foul  and  diseaseful.  It 
is  a wonder  that  there  are  any  patrons  for 
such  dens.  In  my  view  no  wise  or  careful 
person  would  venture  into  one  of  them  twice. 
I was  warned  by  a Russian  cinema  critic  to 
keep  away,  which  I failed  to  do.  It  was  my 
business  just  then  to  sail  right  in — danger 
or  no  danger. 

Of  course  the  renters  of  these  undesirable 
palaces  have  no  money  for  repairs.  What 
is  left  of  their  takings  after  deducting  rent, 
faxes  and  working  expenses  would  not  make 
a sparrow  rich.  It  is  true  that  the  prices  of 
admission  run  into  millions  of  roubles,  ranging 
from  four  million  roubles  for  a box  to  eight 
hundred  thousand  roubles  for  the  cheapest 
seat.  And  there  are  five  and  six  houses  of  an 
hour  each  a night  and  only  one  film  exhibitor. 
But  the  rent  and  taxes  run  into  millions  of 
roubles  a year  and  they  are  always  being 
raised  by  the  landlord,  alias  the  Soviet  Gov- 
ernment. “ This  Kino  business  is  all  a gam- 
ble,” said  one  enterprising  but  sad  Kino 
proprietor.  “ If  the  rent  and  taxes  are  not 
raised  for  a time  1 can  make  a little  profit 
on  the  increased  prices.  For  prices  go  up 
automatically  with  other  increases.  In  which 
case  the  gamble  is  all  in  my  favor.  But  if 
there  are  several  sudden  jumps  then  I feel 
like  this.”  He  made  a gesture  of  being 
strangled. 

I painted  the  deplorable  condition  of  the 
films.  “We  have  no  money  for  new  films,” 
he  remarked  apologetically.  “ We  want  them 
and  I think  the  Government,  who  still  keeps 
an  eye  on  the  movies  to  see  that  we  do  not 
introduce  reactionary  pictures,  is  willing  to 
import.  But  think  what  it  means  to  buy  a 
Charlie  Chaplin  film  with  the  rouble  at 
2,000,000  to  the  dollar.  Why,  it  would  take 
a man  half  a lifetime  to  count  the  cost.  So 
for  the  present  we  are  compelled  to  use  old 
pre-war  American  and  Russian  stuff  with 
sufficient  of  the  proletarian  spirit  to  prevent 
unpleasant  Government  interference. 


“ though  we  give  the  public  films  wit! 
a proletarian  purpose,  some  of  them,  espe 
c-ially  the  old  foreign  ones  faked  to  appeal 
proletarian,  it  is  none  the  less  the  fact  that 
the  working-class  public,  which  ls-the  onlj 
public  left  in  Russia,  is  getting  sick  of  propa- 
ganda. It  wants  some  of  the  good  old  sob 
stuff.  It  has  been  fed  on  educational  prole- 
tarian sops  so  long  that  it  would  like  very 
much  to  be  plunged  into  the  depths  of  a bowl 
of  bourgeoise  bereavement  or  heart-whole 
hope  and  despair  by  way  of  change.” 

On  the  whole  the  lot  of  the  new  private 
exhibitor  in  Soviet  Russia  is  not  a happy  one. 
Hut  as  apparently  he  has  come  to  stay,  no 
matter  what  the  Government  proposes  to  do 
about  reviving  their  all-Russia  propaganda 
work  when  funds  allow,  we  may  believe 
that  he  will  rapidly  improve  the  conditions 
w hich  surround  him  and  do  all  in  his  power 
to  revive  foreign  trade.  In  this  he  will  re- 
ceive a great  deal  of  assistance  from  the 
changing  mood  of  the  public,  and  by  the  class 
distinction  set  up  by  a return  to'  a sliding 
scale  of  charges  in  place  of  the  free  ticket 
system  applied  by  the  Government.  Prob- 
ably the  better  class  and  more  expensive  seats 
will  become  filled  with  an  educated  public 
with  a mind  capable  of  choosing  its  own  form 
of  motion  pictures.  “ Wait  and  see,”  as  a 
certain  political  gentleman  once  remarked.  ! 


Cleveland  Exhibitors  Elect 
Officers 

Election  of  officers  of  the  Cleveland  Motion  j, 
I icture  Exhibitors  League,  postponed  from 
last  July,  was  held  Wednesday,  October  11,  .’ 
at  the  League  headquarters.  The  results  of  the  - 
election  are  as  follows:  O.  E.  Bellas,  presi- 
dent; S.  Piotrowski,  vice  president;  Martin 
Printz,  treasurer,  and  Sam  Bullock,  secretary,  i, 
Jim  Scoville,  IV.  J.  Slimm,  Jules  Schwartz,  l 
Sam  Schachtel  and  J.  F.  Hagaman  were 
elected  to  fill  unexpired  terms  of  the  Board' of  i 
Directors.  Frank  Gross  and  M.  B.  Horwitz  i, 
still  have  a year  to  serve  on  the  Board. 

This  new  line-up  of  officers  of  the  Cleve- 
land Exhibitors  League  is  very  significant,  l 
not  only7  to  Ohio  but  to  the  countrv  at  large. 

It  places  the  responsibility  of  operation  on  an  j 
entirely  new  personnel.  The  retiring  officials 
have  held  office  tor  the  past  three  years. 


Baltimore  Stockholder 
Asks  Receiver 

Receivers  and  an  accounting  have  been 
asked  for  the  Circle  I heatre  Corporation  of 
Baltimore,  oi  which  Alfred  G.  Buck,  formerly 
of  the  American  Theatres  Corporation.  Balti- 
more, is  the  head,  by  William  J.  E.  Diven.  a 
stockholder.  John  j.  Carlin,  treasurer  of  the 
corporation,  has  filed  an  answer  denying  Mr. 
Diven’s  allegations. 

Diven  maintains  in  his  petition  that  the 
corporation  has  been  handled  loosely  and  that 
only  the  foundations  of  the  theatre  have  been 
completed.  He  alleged  that  promoters  of  the 
enterprise  planned  to  go  no  further.  This 
was  denied  by  Carlin,  who  said  construction 
had  been  suspended  pending  general  recovery 
from  business  depression. 


ctober  28,  1922 


2143 


Cinema  Clubs  as  “Better  Films”  Stimulus 


Ohio  State  Organizer  Contends  Movement  Will 
Dispense  With  Censorship 


By  Sam  Bullock 
Ohio  Cinema  Clubs  State  Organizer 

AD  the  Cleveland  Cinema  Club  been  in 
existence  on  that  dark  and  stormy 
night  in  March,  eight  years  ago,  when 
le  politicians  put  across  the  Ohio  Censor 
w without  a public  hearing,  something  con- 
ructive  would  undoubtedly  have  been  done 
or  the  motion  picture  and  its  future,  hi 
lace  of  the  legalized  imposition  of  a political 
ap-produeing  expedient — such  as  the  Ohio 
ensor  law  has  proved  to  be  after  eight  long 
'ears’  trial. 

It  is  not  our  intention  to  discuss  censorship 
it  this  time.  It  is  doubtful  if  our  State  Asso- 
ation  will  take  any  further  notice  of  it  unless 
s sponsors  start  something. 

When  the  Motion  Picture  Theatre  Owners 
f Ohio  get  ready  to  test  the  sentiment  of 
;s  citizens  upon  this  subject,  that  test  will  be 
lade  in  ample  time  for  the  Secretary  of 
state  to  certify  the  accuracy  of  not  less  than 
million  voters’  signatures — without  as  much 
!s  “ by-your-leave  ” so  far  as  politicians  are 
oncerned,  clerical  or  otherwise.  This  pestif- 
erous nuisance  and  all  others  of  -a  similar 
ind  emanating  from  irresponsible  cranks  and 
jammed  through  the  legislative  hopper  with- 
out public  hearings  or  pre-campaign  argu- 
nents,  is  due  for  a microscopic  screen  analysis 
it  the  hands  of  some  five  million  and  odd  Ohio 
uovie  fans  soon — very  soon.  “ Close-ups”  of 
acts  labeled  “The  Truth  in  Advertising” 
the  motto  of  the  World’s  Advertising  Clubs), 
vill  enable  Ohio  fans  to  decide  their  prob- 
ems  for  themselves. 

We’ve  been  kowtowing  to  politicians  long 
jnough,  and  now  “ them  days  is  gone  for- 
mer ” and  the  fade-out  after  our  first  big 
screen  analysis  in  Ohio  will  prove  it.  This 
pest  may  not,  however,  have  to  be  made  on 
;ensorship.  It  certainly  will  not  be  necessary 
if  Ohio  exhibitors  will  show  faith  and  co- 
operate with  the  Cinema  Clubs  in  their 
vicinity. 

If  exhibitors  who  know  nothing  of  Cinema 
Club  methods  will  reserve  judgment  until 
they  do  know,  much  worry  will  be  saved  them 
by  waiting. 

If  Cinema  Club  methods  and  ideas  prevail, 
'censorship  will  die  a natural  death  inasmuch 
as  a constructive  system  of  cooperation  for 
“ 2Pood  films  ” will  take  the  place  of  censor- 
ship and  a new  army  of  patrons  will  be 
created  to  fill  the  now  vacant  seats,  due  to  the 
public  “ state  of  mind,”  such  state  of  mind 
existing  all  these  years  simply  because  the 
six  million  humans  of  Ohio,  like  the  poor 
“ gell  ” in  the  song  who  had  “ nobody  to 
guide  her,”  except  someone  whose  entire 
vocabulary  consisted  of  the  one  word  “ Don’t.” 
The  Ohio  Censor  Board — and  all  others 
since  legalized — have  cut,  chopped,  hacked, 
butchered,  manicured,  chiropodized,  elim- 
inated and  condemned  for  eight  long  years, 
to  the  monotonous  tune  of  “ Don’t ! Don’t ! 
Don’t ! ” with  never  a change  of  music  except 
several  annual  demands  for  more  axes  and 
sharper  scissors. 

All  Censor  Boards  disapprove  of  Cinema 
Clubs,  and  the  reason  is  obvious. 

Meantime,  the  Cinema*  Club  idea  is  grow- 
ing among  that  vast  army  of  good  women 
who  patronize  picture  theatres,  but  want  their 
pictures  “ right  ” and  are  tired  of  the  nega- 


Better  Films  Idea  is  Spreading 
in  South 

THE  Better  Films  Association  idea 
is  rapidly  spreading  over  the  South- 
east as  evidence  of  the  fact  that 
within  the  past  two  weeks  four  cities  in 
the  South  have  seen  the  organization  of 
local  committees  for  the  betterment  of 
motion  picture  films. 

Nashville  and  Chattanooga,  Tennessee, 
organizations  are  now  functioning,  with 
organizations  in  Charlotte,  N.  C.,  and 
Spartanburg,  S.  C.,  rapidly  nearing  com 
pletion. 

Mrs.  Jas.  E.  Reilly,  author  of  the  first 
bill  for  the  censorship  of  pictures  in  the 
state,  heads  the  organization  in  Charlotte 
which  is  composed  of  representative 
women  of  that  city  and  has  the  support 
of  practically  every  civic  organization  in 
Charlotte.  The  organization  will  have 
the  undivided  support  of  the  film  ex- 
changes and  theatres  there. 

Even  more  recent  than  the  Charlotte 
meeting,  fourteen  men  and  women  who 
have  been  sponsoring  a movement  of  this 
nature  in  Spartanburg  met  and  formed 
an  organization  with  plans  that  are  far- 
reaching  and  effective,  their  program  in- 
volves many  angles,  all  of  which  con- 
verge in  the  general  plan  for  better  films 
and  more  patronage  therefor. 


tive,  destructive  policy  of  the  censorites  mad 
the  fault-finding,  non-patron  of  the  movies. 
Exhibitors  must  encourage  the  growth  of  that 
idea.  “ Cinema,”  as  the  name  indicates,  per- 
tains to  the  motion  picture.  There  are  hun- 
dreds upon  hundreds  of  women’s  clubs  under 
various  names  in  Ohio. 

The  prejudiced  enemies  of  the  sci’een  have 
for  years  used  small  gi’oups — well  organized 
minority  groups — to  influence  these  large 
bodies  of  well-meaning  women  for  endorse- 
ments of  ideas  with  barely  more  than  “ over- 
night ” consideration  of  the  same.  It  is  only 
just  and  pi’oper  that  any  question  pertaining 
to  the  motion  picture  and  its  effect  upon 
Ohio’s  millions,  should  receive  the  attention  of 
' expei’ts  ” whose  tlioiaght  and  attention  have 
been  centered  on  this  one  subject  exclusively 
for  years.  Such  women  do  not  decide  such 
momentous  cjiaestions  “ overnight  ” — neither 
for  the  fanatic  nor  the  exhibitor. 

Many  unthinking  exhibitors,  who,  in  the 
past,  dubbed  members  of  the  Cinema  Club 
“ a branch  of  skirts,”  very  soon  found,  to  their 
surprise,  that  those  same  women  were  better 
infoi’med  as  to  the  details,  angles  and’  a-arni- 
fications  of  the  film  business  than  they  them- 
selves were — all  of  which  had  been  developed 
by  a close,  conscientious  and  patient  study 
covering  many  years. 

The  methods  of  the  Cleveland  Cinema  Club 
are  now  known  the  country  'ovea\  Neai’ly  all 
church  and  women’s  clubs  now  have  special 
motion  picture  committees.  It  is  proposed 
that  Cinema  Club  groups,  affiliated  with  all 
such  organizations,  be  formed  in  all  sections 
to  facilitate  constructive  work  conducive  to 
“ good  films.”  The.  idea  will  grow  because 
it  represents  honest  effort  for  the  public  good. 
Exhibitors  and  producers  can  then  meet  for 
cooperative  effort  along  these  lines  in  perfect 
harmony. 

These  locals  constituting  a state  body 


under  one  name,  one  idea  and  one  method 
will  in  time  reflect  the  true  sentiment  of  the 
entire  state — upon  anything  pertaining  to  the 
film  industry.  The  idea  will  grow  because  it 
is  necessary  to  save  our  business.  The  women 
delegates  in  attendance  at  the  Hotel  Statler 
convention,  though  few  in  numbei’,  repre- 
sented' hundreds  of  women’s  clubs  and  thou- 
sands of  members  all  over  Ohio — all  of  them 
well  informed  and  enthusiastic  as  to  the 
future. 

They  will  spread  the  leaven  of  “ goodwill 
and  good  films  ” in  a manner  to  tickle  the 
cockles  of  Will  Hays’  heart. 

President  Mrs.  Elmer  C.  Derr,  of  the  Ohio 
clubwomen,  is  the  woman  who  made  the  700 
delegates  to  our  Washington  National  Con- 
vention last  May  sit  up  and  take  notice  of 
her  rapid-fire,  fifteen-minute  delivery,  and 
never  at  a loss- for  expi-ession;  punctuated  at 
times  with  some  unpleasant  truths,  but  she 
was  nevertheless  greeted  with  the  longest 
applause  of  the  convention.  With  Vice- 
President  Mrs.  Gurwell,  she  “ sat  in  ” at  every 
meeting  and  they  were  surprised  that  we  had 
“ no  secrets  to  hide — not  even  the  fights  ” — and 
it  was  to  reciprocate  for  this  that  the  Motion 
Pictui'e  Theatre  Owners  of  Ohio  were  repre- 
sented at  the  Statler,  while  national  head- 
quarters sent  Mr.  M.  J.  O’Toole  of  the 
National  Public  Service  Department.  It  is 
expected  that  hereafter  state  and  national 
conventions  will  be  held  under  joint  •auspices. 

Why  worry  about  censorship? 


American  Films  Liked  in 
Java,  Says  Consul 

In  Java,  says  Consul  Pai’kei’  W.  Buhrman, 
of  Soerabava,  Sumatra,  there  are  250  the- 
atres. Audiences  there  are  of  three  classes: 
Europeans,  Chinese  and  natives.  With  all 
these  movie  fans  American  films  are  in  the 
majority,  and  none  other  can  compare  with 
them  in  popularity.  One  of  the  largest  the- 
atres is  built  to  seat  2,000  Europeans  and 
2,500  natives.  The  screen  divides  the  natives 
from  the  Europeans  in  the  audience  in  all 
Javanese  theatres.  The  projector  is  behind 
the  European  section  and  the  film  is  shown 
to  both  audiences  from  the  one  machine.  The 
foreign  orientals  such  as  diplomats,  Chinese 
and  Japanese  business  men,  Filipinos  and 
families  are  seated  with  the  white  Europeans. 
Censorship  is  severe,  and  criminal  or  political 
suggestions  are  ruled  out.  Screen  “west- 
erns are  taboo ; nor  can  any  scurrilous  ref- 
ei-ence  to  any  one’s  nationality  be  shown.  Ap- 
proximately 35  per  cent  of  the  imported  film 
are  either  barred  or  cut  by  the  Dutch  censors. 
Javanese  exhibitors  have  organized,  and  some 
pi’ospect  of  modification  in  the  film  censor 
regulations,  providing  for  censorship  prior  to 
collecting  duties.  Up  to  the  present  the  ex- 
hibitor has  had  no  recourse;  his  duty  was 
paid  and  although  the  censor  might  not  pass 
his  film,  he  was  out  the  duty,  and  no  legal 
way  of  securing  a refund  existed.  Language 
employed  in  text  and  title  is  a serious  form 
of  annoyance.  A Malay  text  would  satisfy 
the  natives,  increasing  their  attendance.  Titles 
now  are  in  Dutch-English.  The  native,  ignor- 
ant of  either  tongue,  ha  many  eases  is  thus 
at  a great  disadvantage.  News  events  and 
current  topics  thus  ai’e  in  very  slight  demand. 


! 


2144 


Motion  Picture  Mews 


Shakespearian  Drama  is  Well  Presented 

Benefit  by  Directors  ’ Association  Shows  Great 
Cast  in  “Midsummer  Night’s  Dream” 


Jackie  Coogan  Contest 
Called  Off 


BEYOND  a doubt  the  presentation  of  “ A 
Midsummer  Night’s  Dream  ” under  the 
auspices  of  the  Motion  Picture  Direc- 
tors' Association  and  for  the  benefit  of  the 
Actors’  Fund  of  America  at  the  Hollywood 
Bowl  on  the  evening  of  October  7th,  can  he 
considered  by  all  those  fortunate  in  attending 
as  the  most  artistic  staging  of  this  delightful 
Shakespearean  comedy  drama.  It  is  regret- 
table that  inventive  genius  has  not  made  it 
possible  to  extend  the  film  presentation  so 
that  this  monster  all-star  attraction  can  be 
shown  to  the  amusement  loving  world  outside 
of  Los  Angeles  with  all  the  glamour  and 
color,  the  tuneful  Mendelssohn  music  and  the 
beautified  natural  settings,  for  if  such  were 
possible  it  would  be  the  greatest  advertising 
possible  for  the  film  industw. 

The  proscenium  arch  125  feet  in  width  and 
80  feet  in  height  framed  for  the  audience  of 
more  than  10,000  a stage  whose  background 
was  the  hills  100  to  500  yards  away,  upon 
which  the  city  of  Athens  was  built  about  a 
bay.  In  the  foreground  of  this  naturaT  set- 
ting was  a forest  in  front  of  which  the  action 
of  Acts  2,  3 and  4 was  presented. 

To  give  the  names  of  the  players  would 
require  reprinting  of  five  pages  from  the  pro- 
gram of  the  event,  and  so  well  did  Producer 
Frederic  Sullivan  stage  this  production  that 
it  is  difficult  to  designate  which  of  the  scores 
of  players  were  the  stars.  William  Desmond 
and  Thomas  Holding  appeared  as  Lysander 
and  Demetrius,  respectively,  while  Hermia 
was  played  by  Shirley  Mason  and  Helena  by 
Mary  Miles  Minter.  Stuart  Holmes  was  the 
Duke  of  Athens;  Queen  of  the  Amazons  was 


THE  proposed  cash  awards  to  exhib- 
itors by  the  Jackie  Coogan  Produc- 
tions for  suggestions  and  ideas  in 
exploiting  Jackie’s  recently  completed  and 
soon  to  be  released  “ Oliver  Twist  ” pro- 
duction have  been  cancelled. 

The  producers  of  the  Coogan  picture 
found  that  the  Post  Office  rulings  on  con- 
tests of  this  nature  interferred  with  their 
plans  and  they  therefore  called  it  off. 

It  was  the  intention  of  the  Coogan  or- 
ganization to  offer  this  as  a special  in- 
ducement to  all  exhibitors  but  unfortun- 
ately the  manner  in  which  the  campaign 
was  presented  did  not  meet  with  the  full 
requirements  of  postal  laws. 

played  by  Louise  Dresser;  William  Farnum 
was  Marc  Antony;  Puck  was  played  by  Viola 
Dana;  Conrad  Nagel  was  Oberon  and  Enid 
Bennett  appeared  as  Titania,  while  the  play- 
ers of  the  burlesque  troupe  of  actors  were 
Charles  Ray,  Wilson  Hummell,  Mitchell 
Lewis,  Larry  Semon,  Otis  Harlan  and  Lionel 
Belmore. 

Pageantry  was  added  by  the  Rulers  of  the 
World  assembling  at  Athens  to  attend  the 
Duke’s  wedding.  The  great  lovers  of  the 
world  also  came,  as  did  the  goddesses  of 
Olympus.  These  parts  were  taken  by  stars 
and  leading  women,  the  list  including  Claire 
Windsor,  Edna  Purviance,  Jane  Novak, 
Lottie  Pickford,  Kathlyn  Williams,  Marie 
Prevost,  Ruth  Roland,  Mae  Busch,  Helene 
Chadwick,  Wanda  Hawley,  Anna  Q.  Nillson, 


Carmel  Myers,  Florence  Vidor,  Mae  Murray 
Lois  Wilson,  Bebe  Daniels,  Agnes  Ayres 
Dorothy  Phillips,  Priscilla  Dean  and  Pols 
Negri.  Each  was  accompanied  by  a troup  ol 
attendants. 

The  chorus  numbered  more  than  one  hun- 
dred, with  Constance  Balfour  and  Florence  r 
Middaugh  as  soloists.  A ballet  of  almost  one 
hundred,  with  such  solo  dancers  as  Kathleen 
Clifford  and  Patsy  Ruth  Miller  and  others  ' 
appeared  in  the  Fairy  Land  scenes  in  which 
Jackie  Coogan,  Baby  Peggy,  Gertrude  Mes*  5 
singer,  Johnny  Jones,  Ben  Alexander  and 
others  were  prominent.  The  music  was  fur- 
nished by  the  Philharmonic  Orchestra  of  Los 
Angeles,  directed  by  Frederic  Sullivan,  with 
Henri  Svedofsky  as  concert  master,  with  the  * 
exception  of  between  Acts  2 and  3,  when 
Charlie  Chaplin  conducted  during  the  rendi- 
tion of  “ The  Spring  Song.” 

Frederick  Sullivan  was  in  charge  of  the 
production  for  the  Directors’  Association  and 
James  P.  Hogan  served  as  master  of  produc- 
tion, aided  by  William  Sullivan  and  Clarence 
Geldert.  William  Parke  was  stage  manager, 
assisted  by  Howard  Mitchell,  Murdock  Mc- 
Quarrie,  Jack  Ford,  Ernest  Warde,  William  ; 
Worthington,  Gilbert  Hamilton.  Thomas 
Brierlev,  of  Christie  Film  Company,  was 
loaned  to  serve  as  technical  director,  and  mem-  \ 
bers  of  the  Directors’  Association  are  profuse  , 
in  their  compliments  for  his  exceptional  work.  , 
The  business  management  of  the  presentation 
was  under  the  management  of  Major  Maurice 
Campbell,  with  Richard  McFarland  serving 
as  manager,  Sam  Myers  as  business  manager 
and  Silas  E.  Masters,  treasurer. 


Michigan  Exhibitors  in  Annual  Convention 

Mayor  Welcomes  Three  Hundred  Delegates  at 
Session  Replete  With  Action 


THE  third  annual  convention  of  the  Mo- 
tion Picture  Theatre  Owners  of 
Michigan  closed  with  a two  day  session, 
which  was  held  at  Flint,  Michigan  October 
10  and  11.  Headquarters  were  established 
at  the  Hotel  Durant  where  the  business  meet- 
ings and  social  affairs  were  held.  There  were 
three  hundred  exhibitors  present  from  all 
parts  of  the  Wolverine  state  along  with  many 
luminaries  of  the  motion  picture  world. 
George  W.  MeKeiglian,  mayor  of  the  city, 
welcomed  the  delegates. 

President  Claude  E.  Cady  of  Lansing  de- 
clared, in  opening  the  convention,  that  the 
M.  P.  T.  O of  Michigan  have  the  strongest 
organization  of  their  kind  in  the  United 
States. 

At  the  banquet  held  Tuesday  night,  J.  R. 
Dennison  of  Monroe  presided  as  toastmaster. 
Lieut-Governor  Thomas  R.  Reed  of  Michigan, 
Judge  Alfred  J.  Murphy,  legal  Counsel  of 
the  M.  P.  T.  0.,  Michigan  branch;  Courtland 
Smith,  representative  of  Will  H.  Hays,  Syd- 
ney S.  Cohen,  President  of  the  National 
Organization,  J.  O’Toole,  Chairman  of  the 
National  Public  Service  Committee  and  A.  J. 
Moeller  of  New  York  were  among  the  speak- 
ers. H.  B.  Richey,  state  general-manager, 
illustrated  the  advantage  of  co-operation. 

National  President  Sydney  S.  Cohen,  spoke 
at  length,  at  the  Wednesday  session,  of  the 
many  problems  confronting  the  exhibitors  of 


First  National  and  Griffith 
Join  Hays  Organization 

Associated  first  national 

PICTURES,  INC.,  and  D.  W. 
Griffith,  Inc.,  have  been  elected  to 
membership  in  the  Motion  Picture  Pro- 
ducers and  Distributors  of  America,  of 
which  Will  H.  Hays  is  president.  In- 
quiry at  the  M.  P.  P.  D.  of  A.  headquar- 
ters in  New  York  on  Wednesday  of  this 
week  concerning  the  statements  carried 
in  the  New  York  dailies  on  Monday  and 
Tuesday  brought  official  confirmation  of 
the  news  that  First  National  and  D.  W. 
Griffith  had  at  last  joined  up  with  the 
Hays  organization.  Word  from  the  First 
National  home  office  and  the  D.  W.  Grif- 
fith office  verified  the  report  beyond  any 
shadow  of  doubt.  News  that  First  Na- 
tional had  joined  the  M.  P.  P.  D.  of  A. 
was  published  a couple  of  weeks  ago.  but 
the  report  was  emphatically  denied  by 
First  National  executives  at  that  time. 

The  action  resulting  in  the  election  of 
First  National  and  the  D.  W.  Griffith  or- 
ganization to  membership  in  the  M.  P.  P. 
D.  of  A.  took  place  on  Monday  of  this 
week. 


the  country;  giving  as  his  opinion,  that  there 
was  a strong  attempt  being  made  to  trustify 
the  gigantic  influence  of  the  screen;  to  take  it 


from  the  hands  of  the  many  and  concentrate 
the  business  in  the  hands  of  the  dangerous  few. 
He  urged  the  exhibitors  to  use  their  every 
effort  to  frustrate  such  a sinister  attempt. 

Absurd  and  high  prices  asked  for  rentals 
also  received  the  respects  of  Mr.  Cohen,  in 
view  of  the  fact  that  business  is  only  slowly 
coming  back  from  the  most  severe  slump  the 
industry  has  ever  experienced.  President 
Cohen’s  forceful  and  vigorous  presentation  of 
actual  facts  was  received  with  enthusiasm  by 
the  members  present.  At  the  close  of  his 
speech,  he  was  tendered  a vote  of  confidence 
and  co-operation.  Additional  addresses  were 
delivered  by  Presidents  R.  G.  Woodhall  of 
New  Jersey,  W.  A.  Steffes  of  Minnesota  and 
W.  A.  True  of  Connecticut. 

Sunday  closing  and  censorship  were  two  im- 
portant subjects  due  to  come  up  at  the  next 
session  of  the  legislature,  Mr.  Cohen  stated, 
and  he  urged  the  state  association  to  be  awake 
to  the  fact. 

The  treasurer’s  report  by  Fred  Rumler 
showed  the  association  to  be  in  a sound  finan- 
cial condition. 

The  following  new  officers  were  elected  for 
the  coming  year:  President,  Wirt  McLaren  of 
Jackson : Vice-President,  Phil  Gleichman  of 
Detroit;  Secretary,  H.  T.  Hall  and  Treasurer, 
Fred  R.  Rumler. 

The  1923  convention  will  be  held  in  Jackson,. 
Michigan. 


2145 


October  28,  1922 

inn, mu iiiiiiBiiiiiiiiiiiniiiiiiiiiihi mu minim niiuj 

LETTERS  FROM  OUR  READERS  I 

ON  TIMELY  TOPICS  | 

1 mini 1 minimi 


Over-Exploitation  Condemned 

;5ditor,  Motion  Picture  News, 

Dear  Sir: 

I note  the  paragraph  in  your  letter  wherein 
fou  state  that  you  are  starting  a campaign 
n Washington  do  away  with  the  Admission 
Tax.  It  is  hardly  necessary  for  me  to  tell 
/ou  that  if  you  are  successful  in  aecomplish- 
,ng  this,  that  you  will  have  earned  the  ever- 
asting  gratitude  and  friendship  of  every 
exhibitor  in  the  country. 

I also  note  your  several  questions  and  I 
vant  to  say  first,  that  the  News  is  the 
ivest  of  all  Trade  Journals.  I say  this  in 
all  earnestness  and  not  just  because  you  have 
asked  the  question  and  I happen  to  be  writing 
to  you. 

You  also  ask  for  suggestions,  and  put  the 
question:  “ Can  We  Do  More  to  Help  You?” 

I believe  that  the  News  can  do  a great 
deal  to  help  the  industry  as  a whole  if  you 
will  take  up  the  question  of  exploitation  as 
it  has  been  practiced  in  the  past  and  is  being 
practiced  at  the  present. 

Everybody  in  this  great  industry,  includ- 
ing the  star,  the  producer,  the  distributor  and 
the  exhibitor  have  been  prone  to  resort  to 
(misleading,  grossly  exaggerated  and  extrava- 
gant statements  in  their  press  agents’  stories 
and  in  their  display  advertising,  to  such  an 
extent  that  the  public  generally  has  lost  con- 
ifidence  in  our  business. 

It  seems  to  me  that  the  time  has  come  when 
(all  of  us  who  hope  to  see  the  industry  sur- 
vive must  get  away  from  our  wild-eyed  ex- 
ploitation methods.  We  must  try  to  raise  our 
business  above  the  level  of  the  traveling  car- 
nival and  circus,  and  try  to  place  it  in  the 
ihigh  dignified  place  where  it  belongs. 

The  industry  has  been  burdened  with  too 
many  Sam  T.  Jacks  and  not  enough  David 
Belascos,  and  the  Trade  Journals  have  been 
largely  responsible  for  this  condition. 

I hope  that  you  will  pardon  my  frank- 
ness but  inasmuch  as  you  have  asked  for  con- 
structive criticism,  I want  to  give  you  my 
1 honest  opinion.  The  Trade  Journals  in  their 
anxiety  to  please  their  subscribers  have  given 
much  space  and  much  comment  to  exploitation 
stunts  which  in  a great  many  cases  have  been 
1 of  the  kind  that  should  have  been  frankly 

I and  conscientiously  criticised  instead  of  being 
praised,  and  because  the  Trade  Journals  have 
showered  praise  indiscriminately  on  a,ll  stunts 
that  have  come  under  their  notice  regard- 
less of  whether  they  had  merit  or  not,  they 
have  encouraged  this  class  of  advertising  to 
such  an  extent  that  it  is  miserably  overdone. 

The  big  producing  organizations  through 
their  exploitation  departments  are  just  as 
| guilty  of  over-exploitation  and  of  really  bad 
i exploitation  as  the  exhibitors  are. 

In  fact  all  of  the  press  sheets  that  come 
under  notice,  with  very  rare  exceptions,  are 
of  such  a nature  that  I often  wonder  what 
I kind  of  a pull  the  manager  of  the  exploita- 
tion department  has  with  the  distributing  com- 
pany in  order  to  hold  the  job. 

_ I am  nrmiy  convinced  that  the  public  is 
sick  of  all  the  painful  attempts  at  exploita- 
tion that  have  been  made  by  so  many  thea- 
tres on  any  and  every  kind  of  picture  with 
the  hope  that  patrons  will  be  dragged  in 
through  that  method  of  advertising. 

An  exploitation  stunt,  if  it  is  clever  and 
if  it  happens  to  be  a perfect  and  complete 


tie-up  with  the  picture,  is  all  very  good  if 
it  is  not  overdone,  but  it  is  unfortunate  that 
so  many  exhibitors  have  been  made  to  believe 
that  it  is  necessary  to  pull  some  kind  of  a 
trick  stunt  on  every  picture  they  play  and  as 
a consequence  a great  many  exhibitors  came 
to  the  point,  where  they  were  buying  pic- 
tures simply  because  those  pictures  had  ad- 
vertising value  and  paid  no  attention  as  to 
whether  or  not  the  pictures  had  entertain- 
ment value. 

We  must  realize  that  we  have  reached  a 
time  when  all  our  old  advertising  methods 
must  be  discarded,  and  when  we  must  strike 
out  along  new  and  original  lines  in  order  to 
gain  the  confidence  and  interest  of  the  public; 
and  I firmly  believe  that  all  of  us  will  ac- 
complish a great  deal  in  regaining  that  con- 
fidence if  we  will  confine  our  advertising  to 
methods  that  are  a great  deal  more  digni- 
fied than  those  we  have  used  in  the  past. 

Trusting  that  you  will  pardon  this  lengthy 
letter,  I beg  to  remain 

Yours  very  truly, 

BEN  B.  LEWIS 
General  Manager 
J.  M.  Lewis  & Co. 

El  Paso,  Tex. 

Indiana  Paper  Opposes 
Censorship 

The  cudgel  against  photoplay  censorship  is 
taken  up  in  no  wish-washy  terms  by  the 
Indianapolis  Star  in  an  article  featuring  the 
theatrical  section  of  Sunday,  October  15.  The 
article  is  one  of  the  strongest  arraignments 
of  censorship  ever  made  by  an  Indiana  news- 
paper, and  coming  from  the  paper  with  the 
second  largest  circulation  is  considered  of . 
great  value  to  those  who  seek  to  prevent  legis- 
lation which  unwisely  restricts  the  entertain- 
ment business. 

After  citing  almost  a column  of  stupid  acts 
by  censors  in  Ohio,  Pennsylvania  and  other 
states,  the  Star  comments: 

“ The  point  of  all  this  is  to  direct  attention 
to  the  happy  state  of  affairs  in  Indiana.  Here 
do  we  have  no  such  bigotry  in  the  field  of 
motion  picture  supervision. 

“ The  arrangement  of  the  indorsers  of 
photoplays  seems  much  more  satisfactory 
than  a censorship  board  could  ever  hope  to  be. 
Entertainment  is,  like  religion,  a matter  of 
choice.” 

Canadian  Publicity  in 
Pictures 

The  annual  report  of  the  film  activities  of 
the  Exhibits  and  Publicity  Bureau,  Canadian 
Department  of  Trade  and  Commerce,  just 
issued  for  the  last  fiscal  year  demonstrates 
that  the  work  of  the  Canadian  Government’s 
moving  picture  plant  in  producing  the  scenic, 
educational,  travelogue  and  historical  type  of 
films  has  secured  such  world-wide  distribution 
of  the  Seeing  Canada  and  other  Government 
releases  that  arrangements  are  now  being 
made  to  increase  the  capacity  of  the  present 
laboratory  in  Ottawa  considerably. 

Approximately  twenty  one-reel  and  six 
two-reel  subjects  were  produced  by  the  bureau 
during  the  past  year,  and  the  release  of  one 
picture  every  second  week  has  been  main- 
tained. 


Woods  and  Buchanan  Leave 
Lasky  to  Form  Company 

FRANK  E.  WOODS,  for  five  years 
head  of  the  production  department  at 
the  West  Coast  Famous  Players- 
. Lasky  studios,  has  tendered  his  resigna- 
tion to  Jesse  L.  Lasky,  to  take  effect  in 
four  weeks  from  date,  or  later  if  present 
work  is  not  finished  at  that  time. 

Thompson  Buchanan  tendered  his  res- 
ignation Saturday,  effective  at  once. 
Woods  and  Buchanan  will  be  associated 
in  the  formation  of  an  independent  pro- 
ducing company  which  they  have  con- 
sidered for  several  months.  It  is  under- 
stood that  they  have  several  releasing 
propositions. 

Woods  stated  that  there  has  been  per- 
fect harmony,  but  that  he  is  leaving  to 
make  certain  productions  which  are  im- 
possible at  a large  studio  where  an  im- 
mense amount  of  product  is  made.  No 
successor  has  been  named. 

Woods’  official  title  was  “supervisor  of 
production.”  This  was  later  changed  to 
“ supervisor  ” and  again  to  “ production 
editor.”  Buchanan  was  associate  super- 
visor and  later  associate  production  editor. 


Seven  N,  Y.  Companies 
Enter  Industry 

Seven  companies  entered  the  motion  picture 
business  in  New  York  state  during  the  past 
week,  according  to  the  papers  filed  in  the  secre- 
tary of  state’s  office  at  Albany.  These  com- 
panies included  Martino’s  Building  Corpora- 
tion, capitalized  at  $10,000,  and  having  as 
directors  Guigliano,  Brooklyn;  Play  Finance 
Corporation,  $5,000,  James  L.  Robinson, 
Montclair,  N.  J. ; Mercedes  von  Bredow,  Hen- 
rietta Smith,  New  York  City;  Independent 
Pictures  Corporation,  $1,000,  B.  W.  Rosen- 
blum,  J.  H.  Rosenblum,  J.  J.  Goldburg,  New 
York;  Colonial  Theatre  of  Jamaica,  Inc., 
Jamaica,  $230,000,  William  G.  Willman,  Suf- 
fern,  C.  G.  Stewart,  New  York;  Stanley 
Sharpe,  Bayside,  L.  I.;  May  Waterson  Vaude- 
ville Attractions,  Inc.,  $5,000,  Herman  Snyder, 
May  Waterson,  Jack  Snyder,  New  York; 
Carlson  Film  Co.,  $5,000,  John  Carlson, 
Joseph  J.  Myers,  R.  F.  O’Keefe,  New  York 
City;  Cosmopolitan  Corporation,  $10,000,  L.  I. 
Fink,  M.  L.  Elkin,  Etta  London,  New  York; 
Zeus  Amusement  Co.,  Inc.,  $7,000,  Louis 
Lempel,  New  York;  Grace  Shapiro,  Andrew 
Bellanca,  Brooklyn. 


Penn  Exhibitors  Plan 
Against  Legislation 

So  that  the  motion  picture  exhibitors  of 
Pennsylvania  will  be  in  a stronger  position 
than  in  former  years  to  combat  any  proposed 
legislation  hostile  to  the  industry  that  may 
be  introduced  in  the  bi-ennial  session  of  the 
Legislature,  which  will  convene  early  in  Jan- 
uary, it  has  been  decided  to  hold  the  annual 
convention  of  the  Motion  Picture  Theatre 
Owners  of  Pennsylvania  just  before  the  law- 
makers assemble  or  shortly  after  they  come 
together. 

The  purpose  of  this  plan  is  so  that  the  or- 
ganization will  be  able  to  take  necessary 
measures  to  fight  unfriendly  bills  at  or  near 
the  time  they  are  introduced,  and  it  is  prob- 
able that  the  convention  will  authorize  the 
selection  of  a Legislative  committee  with 
authority  and  financial  backing  to  look  out  for 
the  theatres’  interests  in  the  legislative  halls. 


214- 


Motion  Picture  News 


Special  “ Oliver  Twist”  Showings 

Jackie  Coogan  Production  Can  Be  Seen 
by  Every  Exhibitor  Throughout  U.  S. 


ANEW  and  decidedly  novel  plan  to  pre- 
sent “ Oliver  Twist  ” to  every  exhibitor 
throughout  the  country  has  now  been 
determined  by  the  Jackie  Coogan  Productions 
with  regards  to  “ Oliver  Twist.  ’ 

This  production  will  not  only  have  the 
assistance  of  the  many  exploitation  represen- 
tatives now  in  the  held  under  the  First  Na- 
tional banner,  but  it  will  he  greatly  aided  by 
special  representatives  of  the  Coogan  organi- 
zation. Each  key  center  will  be  accorded  a 
trade  showing  of  “ Oliver  Twist  ” supervised 
by  the  Coogan  representatives  and  the  ex- 
change manager  and  exploitation  man  in  each 
particular  territory. 

The  important  feature  of  this  combination 
will  he  in  form  of  a special  preview  in  every 
large  city.  Max  Roth,  one  of  the  Coogan 
representatives,  has  already  departed  on  tour. 
Roth  will  visit  each  exchange,  arrange  for  a 
theatre  or  hotel  banquet  hall,  orchestra,  proper 
projection,  attaches  to  take  care  of  the  exhib- 
itor guests  and  do  all  of  the  necessary  prelim- 
inary work  possible. 

Tlie  exchange  manager  will  send  all  exhib- 
itors in  his  territory  invitations  to  come  as 
guests  of  the  Coogan  Productions  and  witness 
the, trade  preview  of  the  Dickens  film. 

Harry  Rathner,  another  Coogan  represen- 
tative, will  follow  on  Roth’s  tour  three  days 
later.  Rathner  will  carry  the  print  of  “ Oliver 
Twist  " and  will  supervise  the  actual  trade 
showing  while  Roth,  three  days  ahead  is 
making  initial  arrangements  m the  next  center. 

In  this  mamier  each  and  every  exhibitor 
interested  in  booking  Jackie  Coogan's  “ Oliver 
Twist  ” product  will  have  the  opportunity  to 
see  the  picture  under  the  proper  conditions. 
There  will  be  no  theatre  projection  room 
showings  without  music  and  with  frequent 
interruptions  as  is  so  often  the  ease  in  looking 
over  advailee  feature  films. 

This  system  marks  a new  and  novel  method 
of  giving  the  exhibitor  his  first  view  of  a 


proposed  hooking.  No  stone  will  be  left  un- 
turned in  the  endeavor  to  properly  present 
the  picture.  Details  pertaining  to  each 
showing  will  be  worked  out  by  the  exchange 
manager  in  each  respective  territory. 

The  Coogan  special  representatives  will 
travel  under  the  supervision  of  Irving  M. 
Lesser,  manager  of  the  eastern  distributing 
offices  of  the  Jackie  Coogan  Productions. 

Gould  Earned  Executive 
with  Garsson 

Murray  W.  Garsson  last  week  announced 
that  he  had  signed  George  D.  Gould,  until 
recently  Managing  Editor  of  Motion  Picture 
News,  as  P>usiness  Manager  of  Murray  \V. 
Garsson,  inc.  He  will  also  direct  publicity 
and  advertising  for  the  concern,  which,  in 
addition  to  offering  a new  series  of  twelve 
Nick  Carter  pictures,  now  has  two  units  work- 
ing on  feature  productions  under  the  respec- 
tive direction  of  Ralph  luce  and  Roy  Sheldon. 

Mr.  Gould  was  for  five  years  with  Motion 
Picture  News  in  various  executive  capacities. 
He  has  also  had  experience  in  the  production 
end  of  the  business.  Prior  to  entering  the 
motion  picture  business  he  was  for  several 
years  on  New  York  and  San  Francisco  dailies. 


“Cowboy  and  Lady”  Due 
for  Release 

PARAMOUNT’S  feature  release  sched- 
uled for  October  22  is  “ The  Cowboy 
and  the  Lady,”  with  Mary  Miles 
Minter  and  Tom  Moore,  a picturization 
of  the  romantic  Western  stage  play  by 
Clyde  Fitch  in  which  S.  Miller  Kent 
starred  on  tour  for  a number  of  years. 

Charles  Maigne  directed  the  picture 
which  was  filmed  in  the  famous  Jackson 
Hole  country  of  Wyoming. 


Views  from  “ The  Spirit  of  Evil,”  the  first  of  a 
series  of  new  Nick  Carter  productions  to  be  made 
available  to  state-rights  buyers  by  Murray  W. 
Garsson,  Inc. 


Producer  of  the  “ Headless 
Horseman ” Sails 

The  liner  “ France,”  which  sailed  last  Mon- 
day, included  on  its  passenger  list  Carl 
Stearns  Clancy,  producer  of  “ The  Headless 
Horseman,"  or  “ The  Legend  of  Sleepy, 
Hollow,"  which  will  be  released  November  5 
through  the  W.  IV.  Hodkinson  Corporation.: 
He  will  visit  England,  France  and  Northern 
Italy. 

liile  in  Paris  it  is  understood  that  Mr. 
Clancy  s intention  is  to  have  an  interview 
with  Vincent  Fiasco  Ibanez,  author  of  “ The 
Four  Horsemen  of  the  Apocalypse,”  regard- 
ing the  filmization  of  some  of  this  author's! 
new  novels. 

Accompanied  by  his  mother,  Mr.  Clancy! 
will  spend  a month's  vacation  in  Northern 
Italy,  returning  to  the  United  States  about} 
the  first  of  the  year,  when  he  will  begin  work 
on  a series  of  six  productions  based  on  some 
of  the  best  and  most  popular  classic  stories .; 
in  American  literature. 


“Flapper  Love”  Given 
New  Title 

Pyramid  Pictures,  Inc.,  announces  the ! 
change  of  title  of  “ Flapper  Love  ” to  “ What , 
Fools  Men  Are,”  under  which  name  it  will  be' 
distributed  by  American  Releasing  Corpora- 
tion. 

This  Eugene  Walter  play,  which  will  come 
to  the  stage  late  this  year,  was  first  called 
“The  Toy  Girl,”  and  afterward  tentatively! 
titled  “ Flapper  Love.” 

Faire  Binnev,  Lucy  Fox,  Florence  Billings,' 
Joseph  Striker,  Huntley  Gordon  and  J.  Bar- 
ney Sherry  as  well  as  Harry  Clay  Blaney,  who  ’ 
will  produce  the  stage  version , are  members,, 
of  the  cast. 


Striking  moments  from  “ Bulldog  Drummond,”  on  the  W.  W.  Hodkinson  schedule  for  distribution.  The 
subject  features  Evelyn  Greely  and  Carlyle  Blackwell. 


October  28,  1922 


2147 


Cummings  Completes  Pro- 
duction Force 

IRVING  CUMMINGS,  who  is  now  en- 
gaged in  producing  “ Chicago  Sal,” 
written  by  Harvey  Gates,  author  of 
“ Hell  Morgan’s  Girl,”  “ Hurricane’s  Gal,” 
and  other  screen  successes,  has  perfected 
his  permanent  organization  for  filming  his 
series  of  three  to  be  released  and  dis- 
tributed by  Principal  Pictures  Corpora- 
tion. 

William  A.  Crinley  has  been  appointed 
production  manager.  Edward  H.  Hayden 
will  officiate  as  business  manager,  while 
Charles  Kerr  will  act  as  Art  Director. 
All  the  Irving  Cummings  productions  will 
be  edited  by  Hal  Kern. 

Included  in  the  cast  in  “ Chicago  Sal  ” 
are  Alice  Lake,  Milton  Sills,  Ralph  Lewis, 
Ben  Hewlett,  Gertrude  Claire  and  Rich- 
ard Headrick. 

Following  the  completion  of  “ Chicago 
Sal,”  Cummings  will  make  a screen  drama 
based  on  Bulwer  Lyttens  immortal  story, 
“ The  Last  Days  of  Pompeii.” 


Scenes  from  the  Rupert  Hughes  picture  for  Goldwyn  titled  “ Gimme,”  in  which  Helene  Chadwick  plays 

the  leading  female  role. 

Doug's  Latest  is  Warmly  Received 

Fairbanks  and  Pickford  Given  Huge 
Ovation  at  Chicago  Premiere  Oct.  15 


A CHEERING,  applauding  throng,  which 
packed  Cohan’s  Grand  Opera  House, 
Chicago,  from  orchestra  to  the  topmost 
gallery  seat,  voiced  its  approval  of  “ Douglas 
Fairbanks  in  Robin  Hood  ” at  its  world’s 
premiere  Sunday  night.  It  was  a triumph  for 
Fairbanks,  the  producer,  Fairbanks,  the  actor 
and  for  his  master  picture. 

As  the  time  for  the  performance  neared, 
crowds  massed  themselves  in  the  street  about 
the  theatre  until  all  traffic  was  blocked,  and 
when  Douglas  Fairbanks  and  Mary  Pickford 
arrived,  they  were  given  an  ovation,  the  waves 
of  cheering  following  them  as  they  made  their 
way  into  the  theatre  and  to  the  stage  box. 
The  demonstration  continued  until  both 
“ Doug,”  and  Mary  made  brief  speeches  of 
thanks  and  hopes  that  the  audience  would 
enjoy  the  picture. 

As  Musical  Director  Michael  Mowsehine 
waved  his  baton  and  the  first  notes  of  the 
musical  setting,  composed  by  Joseph  Latteau, 
were  heard,  the  audience  settled  back  in  its 
seats  and  quiet  reigned  as  the  picture  opened 
and  the  great  drawbridge  was  slowly  lowered, 
revealing  a scene  which  transported  the  as- 
semblage as  on  a magic  carpet  back  over  the 
centuries  to  the  days  when  knights  were  bold 
and  barons  held  their  sway. 

As  the  magnificent  pictures  of  medieval  days 
followed  in  rapid  succession  with  all  their 
pomp  and  pageantry,  and  interspersed  with 
fine  acting  of  tense  situations  by  the  prin- 
cipals, applause  was  frequent,  and  when  the 
six  minute  intermission  arrived,  the  shouting 
and  mad  clapping  focused  until  “ Doug  ” was 
forced  to  leap  to  the  stage,  bringing  his  Mary 
with  him,  and  in  a neat  little  curtain  speech 
quieted  the  throng. 

The  interest  in  the  picture  reached  its  climax 
when  “ Doug  ” as  the  noble  and  knightly  earl 


of  Huntingdon,  returned  to  England  and  be- 
came the  bold  and  merry  outlaw,  Robin  Hood, 
to  save  his  king,  and  from  this  on  the  suspense 
was  sustained  and  the  picture  moved  with  a 
rapidity  which  kept  the  audience  in  a high 
state  of  tension. 

One  of  the  masterpieces  of  film  art,  as  to 
story,  setting  and  acting  was  the  verdict  of 
those  who  saw  the  world  premiere. 

The  audience  was  a brilliant  one,  including, 
as  it  did,  social  and  business  leaders,  and  out- 
standing figures  in  the  motion  picture  world. 

Among  those  who  witnessed  the  presentation 
as  the  guests  of  Mr.  Fairbanks,  were  George 
M.  Cohan,  Mr.  and  Mrs.  John  Fairbanks, 
Allan  Dwan,  Dennis  F.  O’Brien,  Frank  Case, 
Harry  Ridings,  Maurice  Cleary,  and  others. 

H.  D.  Buckley,  business  manager  for  Mr. 
Fairbanks,  was  in  charge  of  the  opening,  and 
Pete  Smith  director  of  exploitation. 

As  an  atmospheric  prologue,  a baritone 
wearing  chain  armor  of  the  period  of  the 
Crusades  and  carrying  a huge  shield  sang  “ In 
Days  of  Did.” 

The  Chicago  critics  are  united  in  praising 
the  beauty,  spectacular  magnificence  and  in- 
terest of  the  picture  and  without  exception 
recommended  it  as  a great  feature. 


Unity  is  Completing  “A 
Woman9 s Story 99 

Unity  Pictures,  Inc.,  are  preparing  to  mar- 
ket the  special  production,  “ A Woman’s 
Story,”  which,  it  is  announced,  is  now  nearly 
ready.  The  cutting,  titling  and  editing,  how- 
ever, will  hold  up  the  picture  for  nearly 
another  month.  It  will  be  ready  for  release 
not  later  than  the  first  of  December. 


Warner  Buys  Stories  for 
1923  Season 

Just  prior  to  his  departure  for  the  Warner 
Bi’otliers’  west  coast  studios,  Harry  M.  War- 
ner announced  that  he  has  purchased  three 
stories  for  production  and  distribution  during 
the  season  of  1923.  Two  of  the  stories  are 
stage  plays  that  are  said  to  have  enjoyed 
considerable  success,  and  the  other  is  an  orig- 
inal script  written  by  Elinor  Glyn. 

The  stage  plays  are  “ Beau  Brummel,” 
a Richard  Mansfield’s  success,  written  by 
Clyde  Fitch ; and  “ Cornered,”  in  which  Henry 
W.  Savage  presented  Madge  Kennedy  the 
past  season.  The  Glyn  story  is  called  “ How 
to  Educate  a Wife.” 


Scenes  from  Buster  Keaton’s  new  comedy  for  First 
National  titled  “ Day  Dreams.” 


2148 


Motion  Picture  News 


Scenes  from  “Finger  Prints,”  a Hyperion  Pictures 
Corporation  Production,  for  the  State  Rights  Market 

New  Producing  Company 
in  San  Francisco 

The  Fisher  Productions,  Inc.,  is  the  newest 
picture  concern  in  California.  Headed  by 
Victor  B.  Fisher,  this  organization  was  formed 
last  week  in  San  Francisco  by  San  Francisco 
men  and  with  San  Francisco  capital.  Pro- 
duction is  to  commence  in  two  weeks  at  the 
Pacific  studios  in  San  Mateo. 

Victor  Fisher  will  be  remembered  as  the 
general  manager  for  the  Associated  Photo- 
plays. He  has  been  identified  with  the  picture 
business  both  as  a distributor  and  producer 
for  a number  of  years.  Fisher  is  supervising 
director  of  this  company,  which  bears  his 
name.  A.  L.  Jatte,  prominent  manufacturer 
of  California,  is  president  and  business  man- 
ager. 

It  is  the  intention  of  Fisher  to  produce 
from  three  to  six  super-pictures  yearly.  Vir- 
ginia Lee  Corbin,  noted  child  actress,  is  under 
contract  for  five  years  and  will  head  the  cast 
of  the  initial  production. 


“Arabia”  Next  Release  for 
Tom  Mix 

((  * RABIA,”  formerly  announced  as 
“An  Arabian  Night,”  will  be  the 
December  release  for  Tom  Mix. 
It  is  a Fox  production.  The  story  was 
written  by  the  Fox  star  and  Lynn  Rey- 
nolds, who  also  directed. 

Mix  is  supported  by  a cast  including 
Claire  Adams,  feminine  lead;  George 
Hernandez,  Ralph  Yeardsley,  Norman 
Selby,  better  known  as  Kid  McCoy.  Ed- 
die Piel,  Hector  Sarno,  and  “Tony,”  the 
famous  steed  who  has  been  featured  in 
many  Fox  westerns. 

Fox  Film  Corporation  has  detailed  the 
work  of  preparing  the  advertising  and 
publicity  background  for  the  production 
to  an  expert  group  of  writers  and  show- 
men. The  matter  will  consist  of  posters, 
lobby  photos,  slides,  heralds,  press  books, 
newspaper  cuts,  mats,  etc. 


American  Releasing  Closes  Deal 

Alliance  Is  Made  With  W ardour  Films 
to  Handle  Product  in  United  Kingdom 


AN  alliance  has  just  been  completed  in 
England  by  Holmes  C.  Walton,  head  of 
the  foreign  department  of  American 
Releasing  Corporation,  under  which  W ardour 
Films,  Ltd.,  become  the  distributors  of  the 
entire  1922-1923  output  of  American's  re- 
leases for  England,  Ireland,  Scotland  and 
Wales  under  a long-time  contract,  according 
to  announcement  by  Walter  E.  Greene,  presi- 
dent, and  F.  B.  Warren,  vice  president. 

As  evidence  of  W ardour’s  enthusiasm  for 
the  new  product,  announcement  is  made  of 
the  comparative  complete  overturn  of  the 
long-established  British  block-releasing  sys- 
tem under  which  pictures  from  America  and 
other  companies  formerly  waited  a year  or 
longer  for  public  release.  Wardour  has  cut 
this  time  in  less  than  half  and  will  begin 
public  release  of  the  American  Releasing  pic- 
tures inside  of  six  months  from  the  date  of 
the  arrival  of  each  picture  in  London.  The 
first  release  will  be  made  around  holiday  time 
and  before  Xew  Year’s  Day,  the  first  picture 
selected  to  lead  off  in  England  being  Dirigo 
Films’  production,  “ Timothy’s  Quest.”  This 
will  be  followed  the  next  week  by  the  release 
throughout  England  of  Ray  C.  Smallwood’s 
Pyramid  production,  “ Queen  of  the  Moulin 
Rouge,”  and  next  in  order  by  J.  L.  Froth- 
ingham’s  picture,  “ The  Woman  He  Loved,” 
directed  by  Edward  Sloman. 

Wardour  Films,  Ltd.,  will  release  one  big 
production  received  from  its  American  ally 
each  week  in  the  year  and  delivery  has  been 
made  by  American  Releasing  of  the  first 
eight  subjects,  besides  having  placed  in  Lon- 
don other  of  its  prior  to  September  1st  re- 
leases for  immediate  screenings  and  trade 
showings.  This  contract  between  Wardour 
and  American  Releasing  is  the  biggest  distri- 
bution alliance  effected  between  the  two 
countries  since  Sir  Oswald  Stoll  entered  the 


distributing  field  five  years  ago  to  handle  the 
Goldwyn  output. 

Messrs.  Greene  and  Warren  also  announce 
the  sale  to  Max  Glucksmann,  through  Jacob 
Glucksmann  in  New  York,  of  the  entire  out- 
put for  Argentina,  Chile,  Peru,  Bolivia, 
Uruguay  and  Paraguay,  and  announce  that 
twenty  productions  have  arrived  in  Buenos 
Ayres  and  Montevideo  for  immediate  South 
American  release. 

Holmes  Walton  will  return  to  Europe 
shortly  to  close  the  company’s  deals  for  the 
continent. 

Willard  Mack  Sketch  to  be 
Pictured 

“ Your  Friend  and  Mine,”  a dramatic  sketch 
by  Willard  Mack,  which  was  also  played  in 
vaudeville  under  the  title  of  “ The  Rat,”  will 
furnish  the  nucleus  for  the  next  Metro-S-L 
special  production. 

Arthur  Sawyer  of  the  S-L  organization  an- 
nounced the  purchase  of  this  sketch  following 
the  completion  of  “ Quincy  Adams  Sawyer,” 
which  was  the  first  Arthur  Sawyer-Herbert 
Lubin  special  to  be  made  for  Metro.  This 
picture  will  be  released  soon. 

Clarence  G.  Badger,  director  of  “ Quincy 
Adams  Sawyer,”  will  stage  “ Your  Friend  and 
Mine.” 


William  Fox  Picture  to 
Open  in  N.  Y. 

“ The  Town  That  Forgot  God,”  a new 
photoplay  presented  by  William  Fox,  will  be- 
gin a limited  engagement  at  the  Astor  theatre, 
New  York,  Monday  night,  October  30th. 

The  story  was  written  by  ‘ Mr.  X,”  the 
scenario  was  elaborated  by  Paul  H.  Sloane, 
and  the  picture  was  directed  by  Harry 
Millarde. 


The  Metro  picture  “ Quincy  Adams  Sawyer,”  boasts  of  an  all-star  cast  and  as  many  as  twenty  names 

known  to  all  motion  picturedom. 


October  28,  1922 


2149 


Metro  Managers  Win  Tiffany 
Awards 

THE  $1,000  prize  given  by  M.  H. 
Hoffman,  vice-president  and  general 
manager  of  Tiffany  Productions, 
Inc.,  to  the  Metro  district  manager  doing 
the  greatest  amount  of  business  in  Mae 
Murray’s  pictures,  in  proportion  to  ter- 
ritorial quota,  was  won  by  W.  C.  Bach- 

Imeyer,  of  Cincinnati;  and  the  branch 
manager’s  prize  of  $500  was  won  by  C. 

E.  Almy,  of  the  Metro  exchange  in  Cleve- 
land, Mr.  Hoffman  advised  the  Metro 
home  offices  this  week. 

The  Tiffany  productions  for  Metro, 
presented  by  Robert  Z.  Leonard,  are 
“Peacock  Alley,”  “Fascination”  and 
“ Broadway  Rose.” 

Mae  Murray  Starts  on 
“Coronation  ” 

Mae  Murray  lost  no  time  after  her  arrival 
in  Los  Angeles  in  getting  started  on  “ Corona- 
tion.” This  photoplay,  to  be  presented  by 
Robert  Z.  Leonard,  is  her  newest  Tiffany  pro- 
duction for  Metro. 

Less  than  a week  from  the  time  the  star 
stepped  from  the  train  in  Los  Angeles  she 
jwas  before  the  camera  for  the  initial  scenes 
for  the  new  picture. 

Robert  Frazer  has  arrived  from  New  York 
1 to  enact  a prominent  part  in  “ Coronation.” 

; Rod  La  Rocque  will  have  the  leading  male 

;|  role. 

Others  in  the  cast  are:  Edward  Burns,  Jean 
I:  Herscholt,  Lionel  Belmore,  Herbert  Standing, 
; Mrs.  J.  Farrell  MacDonald  and  Wilfred 
‘ Lucas.  


Strongheart,’ 


the  canine  star,  will  be  seen  in  the  above  scenes  from  “ Brawn  of  the  North,”  the  Jane 
Murfin-Lawrence  Trimble  production,  released  through  First  National. 


Jackie  Coogan  to  Make 
Circus  Picture 


Garsson  Not  Selling  “ Sight 
Unseen  99 


Great  Composers  Shown 
in  New  Series 

The  Zinkin  Productions,  a new  organization, 
proposes  to  produce  photoplays  based  on  the 
biographical  romances  of  the  world’s  great 
music  composers. 

The  first  of  the  series  include  the  stories  of 
j Beethoven,  Haydn,  Mozart,  Schubert,  Schu- 
mann, Chopin,  Liszt,  Berlioz,  Brahms,  Grieg, 
i McDowal  and  Tsehaikowski. 


AT  last  Jackie  Coogan  is  going  to  do 
what  every  kid  in  the  world  wants 
him  to.  Make  a circus  picture. 

“ Circus  Days  ” is  the  title  of  the  new 
production  and  work  will  start  in  the  very 
near  future  on  this  story.  United  Studios, 
Hollywood,  will  be  the  seat  of  activity  as 
usual.  The  story  comes  from  the  pen 
of  Mr.  and  Mrs.  Jack  Coogan.  It  is  ex- 
pected that  the  company  will  spend  some 
time  with  a real  circus  under  the  “Big 
Top.” 


With  reference  to  a statement  contained  in 
the  trade  press  advertisements  on  the  Nick 
Carter  series  of  twelve  new  pictures,  to  the 
effect  that  none  would  be  offered  state  rights 
buyers  “ sight  unseen  ” — a statement  which 
has  created  widespread  comment — Murray  W. 
Garsson  last  week  said: 

“ The  state  rights  buyer  is  tired  of  prom- 
ises, tired  of  being  handed  mediocre  product 
which  has  been  advertised  to  him  with  glowing 
adjectives  as  meritorious. 

“ I know  what  I have  in  this  new  series  of 
Nick  Carter  pictures.  When  I advertise  the 
fact  that  prospective  buyers  must  first  see  a 
screening  of  them  before  sales  propositions 
are  entertained,  I mean  just  that.  I have 
every  confidence  in  the  product. 

“ If  the  exchanges  prosper,  so  do  I.  That 
is  why  I aim  to  let  the  buyer  see  my  pictures 
and  be  satisfied  as  to  their  merit  first — arid 
talk  business  afterward.” 


Victor  Herbert  Signed  by 
Cosmopolitan 

VICTOR  HERBERT,  the  celebrated 
composer,  has  been  signed  by  Cos- 
mopolitan Productions  to  render  his 
services  as  musical  conductor  in  conjunc- 
tion with  the  Cosmopolitan  picture, 
“ When  Knighthood  Was  In  Flower,” 
starring  Marion  Davies,  now  running  at 
the  Criterion  Theatre,  New  York;  The 
Roosevelt  Theatre,  Chicago,  and  the 
Scala  Theatre,  London. 

The  engagement  of  Mr.  Herbert  is  for 
two  weeks,  commencing  Monday  October 
23.  Cosmopolitan  Productions  also  have 
an  option  for  four  additional  weeks  of 
the  composer’s  services. 

The  engagement  of  Herbert  follows  in 
the  wake  of  the  success  of  his  Marion 
Davies  March,  composed  by  him  espe- 
cially for  “ When  Knighthood  Was  in 
Flower.”  This  serves  as  the  overture  in 
the  houses  where  the  picture  is  playing. 


Scenes  in  the  Paramount  production  " Clarence,”  starring  Wallace  Reid. 


2150 


Motion  Picture  News 


Work  Started  On  Richmond  Films 

Staten  Island  Concern  Commences  New 
Comedy  Series  for  Clark-C  ornelius 


Richmond  film  - productions, 

Inc.,  has  started  production  in  its  new 
studios  at  Broad  and  Van  Duzer  streets. 
This  company  is  officered  by  Joseph  A. 
Richmond  as  president.  Mr.  Richmond  is  a 
member  of  the  Motion  Picture  Directors’  As- 
sociation and  is  also  managing  director  of  the 
company  which  bears  his  name.  He  is  well 
known  for  his  work  with  Edison,  Selig  and 
the  U.  S.  Motion  Picture  Company,  where  he 
directed  the  Black  Diamond  comedies,  the 
first  to  be  accepted  by  Paramount. 

G.  B.  Garrison  is  the  secretary  and  treas- 
urer of  the  company.  Mr.  Garrison  is  well 
known  in  the  trade  and  was  with  Midgar 
Features,  Whitman  Featui’es  and  with  the 
Triangle  Film  Distributing  Corporation.  He 
will  have  charge  of  the  business  management 
of  the  company. 

Harry  G.  Koeli  is  vice  president  and  at- 
torney for  the  company. 

It  is  the  intention  of  this  company  to  pro- 
duce a series  of  two-reel  comedies  which  will 
be  distributed  by  the  Clark-Cornelius  Cor- 
poration. They  will  be  produced  and  dis- 
tributed at  the  rate  of  one  a month.  They 
are  to  be  of  a high  grade  with  a distinct  box- 
office  value.  Production  will  be  increased,  as 
the  studio  is  sufficiently  large  for  at  least  three 
directors  working  at  once. 

The  Richmond  Film  Productions  Company 
has  been  working  quietly  for  the  past  three 
months  installing  lights  and  other  equipment. 
On  October  15  it  put  into  production  its  first 
two-reel  subject.  Horace  G.  Plympton  is 
camera  man.  He  is  well  and  favorably  known. 
He  was  the  camera  man  on  the  Black  Dia- 
mond comedies,  and  his  last  picture  was 
“ Nero,”  made  by  William  Fox  in  Italy. 

Edward  Noulder  will  be  the  juvenile  lead. 
He  is  well  known  as  a comedy  leading  man. 
Opposite  him  will  be  a young  woman  of 


beauty  and  talent  who  is  well  known  to 
the  picture  fans.  Supporting  these  wyill  be 
such  people  as  William  Favers  and  Jenny 
Harris,  both  known  for  their  work  in 
comedies. 

The  studio  consists  of  three  floors.  The 
stage  floor  is  103  feet  by  53  feet,  with  an 
overhead  clearance  of  thirty  feet.  One  floor 
contains  the  offices  and  projection  rooms. 
Carpenter  shop  is  in  an  adjoining  building. 
The  remaining  floor  will  be  used  as  a prop- 
erty room.  An  adjoining  building  has  been 
erected  for  dressing  rooms. 

Helen  Holmes  Returns  in 
Crime  Story 

Helen  Holmes  returns  to  the  screen  in  “ One 
Million  in  Jewels,”  a melodramatic  story  of 
the  Secret  Service,  which  J.  P.  McGowan  is 
directing  at  the  Brush  Studios  in  Miami,  Fla., 
for  distribution  by  American  Releasing  Cor- 
poration. 

Besides  directing,  Mr.  McGowan  assumes  a 
leading  role  in  the  picture,  which  has  a east 
including  Elinor  Fair,  Nellie  Parker  Spauld- 
ing, Charles  Craig,  Fred  Kalgrer,  Leslie  J. 
Casey  and  Herbert  Pattee. 

Pearl  Fisheries  Story  Being 
Produced 

“ The  Vengeance  of  the  Deep”  Frank  R. 
Adams’  story  of  the  South  Sea  pearl  fisheries, 
is  being  directed  by  A.  W.  Barringer  in 
Honolulu  and  surrounding  territory  for  dis- 
tribution by  American  Releasing  Corporation, 
with  a cast  which  includes  Ralph  Lewis,  Vir- 
ginia Brown  Faire,  Harmon  MacGregor, 
Maida  Vale,  Van  Mattimore  and  “Smoke” 
Turner. 


“ Tom  Mix  in  Arabia  ” is  the  main  title  of  the  picture  from  which  the  above  scenes  are  taken.  It  is  a 

William  Fox  production. 


Scenes  from  the  William  Christy  Cabanne  produc- 
tion “ Till  We  Meet  Again,”  for  Associated 
Exhibitors. 


Ziegfeld  Expedition  Back 
from  Russian  Trip 

The  motion  picture  expedition  under  the 
auspices  of  the  Russian  Pictures  Corporation, 
of  which  W.  K.  Ziegfeld  is  head,  has  returned 
to  New  York  with  40,000  feet  of  film  taken  in 
Russia  and  Siberia.  W.  K.  Ziegfeld,  Jr.,  was 
business  manager,  and  Frank  C.  Zucker,  head 
camera  man  of  the  expedition,  which  sailed 
June  17. 

Through  the  cooperation  of  the  Soviet  gov- 
ernment, the  Ziegfeld  expedition  was  enabled 
to  photograph  scenes  and  events  which  other- 
wise would  have  been  impossible.  It  was  the 
first  cinema  concern . ever  granted  permission 
by  the  Soviet  government  to  penetrate  into 
Siberia  for  picture  making  purposes. 

The  members  of  the  party  penetrated  the 
far  l’eaches  of  the  Ural  mountains  and  spent 
some  time  in  the  Kuznetz  Basin  country, 
southeast  of  Moscow.  The  new  industrial 
activities  at  Kemorovo,  Siberia,  were  photo- 
graphed, as  well  as  the  region  in  the  neigh- 
borhood of  Nebejdenski-Novod.  Some  very 
excellent  panoramas  were  made  of  Moscow, 
with  its  hundreds  of  churches,  its  Kremlin 
and  other  historic  buildings,  as  well  as  views 
of  Petrograd,  the  harbor  and  its  environs. 


Cooper  Tale  of  Plains  to 
he  Made 

“ The  Deerslayer,”  James  Fenimore  Coop- 
er’s immortal  tale  of  the  plains,  is  to  be 
Pyramid’s  next  production  for  distribution  by 
American  Releasing  Corporation. 

Ray  C.  Smallwood,  accompanied  by  Ben 
Carre,  art  director,  is  now  in  Los  Angeles 
assembling  the  cast,  most  of  whom  have  been 
engaged  by  wire,  for  an  expedition  to  Glacier 
National  Park,  where  the  major  portion  of 
production  will  be  staged. 


2151 


Scenes  in  which  Tom  Moore  and  Mary  Miles  Minter  appear  in  the  Paramount  picture,  “The  Cowboy  and 

the  Lady.” 

“Shadows”  Premiere  Is  Postponed 

Big  Trade  Showing  Arranged 
for  New  Al.  Lichtman  Film 


Doug  ys  Production  Has 
Great  Coast  Opening 

In  the  following  wire  to  Douglas  Fair- 
| banks,  Sid  Grauman  tells  of  the  enthusiasm 
at  the  premiere  showing  of  the  former’s  latest 
picture  at  Grauman’s  Los  Angeles  house: 

“ Every  seat  at  premiere  showing  of  Doug- 
las F airbanks  in  ‘ Robin  Hood  ’ at  five  dollars 
each  was  sold  after  the  box  office  had  been 
open  only  two  hours.  This  I consider  a 
marvelous  compliment  to  ‘ Robin  Hood.’  The 
: first  tickets  were  purchased  by  William  G. 

McAdoo,  who  stood  in  a line  that  reached 
i completely  around  the  block.  ‘ Robin  Hood  ’ 
I is  over  the  top  heavy.” 


Scenes  from  the  Paramount  picture  “ On  the  High 
Seas,”  with  Dorothy  Dalton  and  Jack  Holt  in 
the  leading  roles. 


THE  premiere  of  “ Shadows,”  Ben  Schul- 
berg’s  second  production  for  release 
through  the  Lichman  corporation,  has 
been  postponed  from  Friday,  October  20,  to 
Friday,  October  27.. 

The  reasons  for  the  delay  are  two-fold.  The 
franchise  holders  have  wired  in  that  they 
intend  making  up  parties  of  important  exhib- 
itors to  bring  along  with  them  and  that  they 
have  found  the  time  was  too  short  under  the 
present  arrangement  to  do  so.  Lichtman  also 
desired  to  put  on  a more  elaborate  presenta- 
tion and  therefore  the  showing  was  put  off 
for  a week. 

The  affair  is  rapidly  taking  shape  as  one  of 
the  important  film  events  of  the  season.  In 
point  of  numbers,  the  assemblage  which  will 
gather  at  the  Biltmore  on  the  27th  will  rival 
the  annual  balls  of  the-  Motion  Picture  Direc- 
tors’ Association.  Assurances  have  been  re- 
ceived from  an  important  list  of  film  executives 
that  they  will  attend  the  premiere.  Schulberg 
and  Lichtman  have  a host  of  friends  in  all 
branches  of  the  industry  who  will  be  present. 
A number  of  requests  have  been  received  from 
out-of-town  exhibitors  and  many  film  men  in 
town. 

All  of  the  franchise  holders  who  are  within 
one  night’s  travel  of  New  York  will  make  a 
special  trip  to  town,  bringing  with  them  prom- 
inent theatre  men  from  each  exchange  center. 
Invitations  have  been  extended  to  the  profes- 
sional colony  in  New  York. 

The  picture  will  be  introduced  simul- 
taneously to  the  press,  not  only  of  New  York 
but  of  the  country  and  Europe  as  well. 

Arrangements  have  been  made  for  Erne 
Rappe,  conductor  of  the  Capitol  theatre 
orchestra,  to  conduct  the  orchestra  at  the  Bilt- 
more showing,  when  Louis  F.  Gottschalk’s 


musical  score  will  be  rendered  for  the  first 
time.  About  2,000  guests  will  be  present,  it 
is  expected. 


Regent  Company  Making 
“ The  Drivin  9 Fool” 

Regent  Pictures  Company  was  recently 
formed  in  Los  Angeles  by  E.  D.  Newman,  who 
served  as  west  coast  fiscal  representative  for 
First  National  for  a long  period.  The  com- 
pany has  arranged  to  film  “ The  Drivin’ 
Fool  ” under  the  direction  of  Robert  Thornby. 
This  is  a comedy  drama  from  the  Blue  Book 
story,  adapted  for  the  screen  by  H.  H. 
VanLoan. 

Wally  Van  will  play  the  name  part,  with 
Patsy  Ruth  Miller  taking  the  opposite  lead. 
Other  principals  in  the  cast  are  Alec  Francis, 
Wilton  Taylor  and  Ramsey  Wallace. 

Studio  space  has  been  secured  from  the 
Christie  Film  Company  and  work  on  the  spe- 
cial production  will  begin  immediately. 


Universal  Units  Busy 
With  Comedies 

Two  units  are  busily  engaged  at  Universal 
City  in  the  preparation  of  a varied  selection 
of  comedies  for  Universal’s  winter  releases. 

Neely  Edwards’  current  comedy  vehicle  is 
“ No  Fare,”  directed  by  William  Watson,  with 
Gertrude  Olmsted  as  leading  woman.  The 
picture  is  one  of  the  “ Nervy  Ned  ” series, 
depicting  the  “ romantic  ” adventures  of  a 
stylish  hobo  who  is  something  of  a small-time 
financier.  These  comedies  have  been  under 
production  on  a regular  schedule  for  several 
months. 


Late  News  Briefs  from  the 
Coast  by  Wire 

JESSE  LASKY  is  the  father  of  a baby 
girl,  born  Oct.  12.  She  has  been 
named  “Bessie.” 

Louis  B.  Mayer  has  purchased  screen 
rights  to  “The  Valley  of  Content,”  by 
Blanche  Upright. 

Arthur  Jacobs  will  shortly  begin  film- 
ing production  at  United  Studios.  John 
Blackwood  will  be  his  chief  assistant. 
The  production  is  at  present  in  the  stage 
of  casting. 

Grauman’s  Hollywood  theatre  opens 
Wednesday  night.  Sixteen  hundred  seats 
at  five  dollars  each  have  made  it  neces- 
sary to  announce  “Sold  Out.” 

Charles  R.  Seeling  is  en  route  to  the 
East  with  his  production  “The  Purple 
Dawn,”  which  he  expects  to  market  in 
! New  York.  The  picture  was  given  a pre- 
view at  Tally’s  theatre,  Los  Angeles,  on 
Friday  night,  Oct.  16.  In  the  cast  are 
Bessie  Love,  Edward  Peil,  Bert  Sprotte, 
William  Aldrich,  Priscilla  Bonner,  and 
others. 

Jesse  Hampton  is  in  Los  Angeles,  se- 
lecting organization  members  to  produce 
“The  Spoilers”  for  Metro. 


2152 


M o t i o n Picture  News 


Alice  Lake  Is  Engaged  to 
Support  Owen  Moore 

Alice  Lake,  who  has  been  a star  in  her  own 
right,  has  been  engaged  to  appear  as  leading 
lady  in  the  next  Owen  Moore  comedy  for 
Selznick  Pictures  Corporation,  according  to 
announcement  by  Myron  Selznick,  president. 

The  Owen  Moore  picture,  now  being  made 
under  the  title  of  “ One  Dollar  Down,”  is 
one  that  has  long  been  in  contemplation  for 
the  star.  The  script  is  by  Victor  Heerman, 
who  is  also  directing.  Heerman  has  handled 
Moore  in  almost  all  of  the  big  feature  comedy 
successes  in  which  he  has  appeared  for  the 
Selznick  company  during  the  past  two  or 
three  years,  and  the  “ One  Dollar  Down  ” 
story  has  been  developed  to  show  the  star  in 
.iust  the  kind  of  screen  acting  for  which  he 
is  best  suited. 


Betty  Blythe  Support  Is 
Announced 

The  complete  cast  of  “ The  Darling  of  the 
Rich,’'  the  second  Betty  Blythe  starring 
vehicle,  now  nearing  completion  in  the  Whit- 
man Bennett  Studios  in  Yonkers,  in  addition 
to  Miss  Blythe  includes.  Montague  Love, 
Charles  Gerard,  Gladys  Leslie,  June  Jen- 
nings, Albert  Hackett,  Julia  Swavne  Gordon, 
Walter  Walker. 

In  addition  to  the  principals,  there  will  be 
over  two-hundred  subordinate  artists. 

John  Adolfi  is  directing  the  production. 


Miss  Cleveland  Joins  Dis- 
tinctive Staff 

Dorothy  V.  Cleveland  has  joined  the  staff 
of  Distinctive  Pictures  Corporation,  in  their 
New  York  offices. 

Miss  Cleveland,  who  is  originally  from 
Atlanta,  Ga.,  recently  returned  from  an  eight 
weeks’  trip  down  South.  For  the  past  three 
years  she  has  been  writing  advertising  and 
publicity  copy  in  New  York. 

In  her  new  post  Miss  Cleveland  will  have 
charge  of  all  magazines  and  newspaper 
publicity. 


Goldwyn  Acquires  Several 
Well  Known  Stories 

A NUMBER  of  well  known  stories 
have  been  acquired  by  Goldwyn 
Pictures  Corporation  for  its  “ Big 
Twenty  ” for  the  present  season.  Work 
on  them  will  start  shortly.  Among  others, 
the  company  has  acquired  the  rights  to 
Ethel  M.  Dell’s  new  novel,  “ Top  o’  the 
World,”  recently  published  by  G.  P.  Put- 
nams’ Sons,  at  a record  price,  for  film 
rights  to  a novel,  of  $30,000.  The  story 
is  said  to  lend  itself  admirably  to  screen 
treatment. 

Marshall  Neilan  will  make  a film  version 
of  Edward  E.  Rose’s  new  play,  “ The 
Rear  Car,”  recently  presented  with  such 
conspicuous  success  in  Los  Angeles.  This 
play  is  a mystery  melodrama  and  should 
prove  an  outstanding  success  as  a screen 
story. 

One  of  the  most  interesting  acquisi- 
tions is  that  of  the  rights  to  Hard’s  “ Tess 
of  the  D’Urbervilles,”  the  special  interest 
in  this  case  being  due  to  the  fact  that  it 
will  be  a Marshall  Neilan  production. 

The  fourth  new  picture  to  be  included 
i»  the  twenty  features  will  be  a film  ver- 
sion of  Thackeray’s  “Vanity  Pair,”  which 
Hugo  Ballin  is  to  make. 


Scenes  from  “ White  Shoulders,”  Preferred  Pic- 
tures production,  for  First  National 


Edward  Armstrong  Made  “U” 
Assistant  Sales  Manager 

EDWARD  ARMSTRONG,  district 
manager  of  Pacific  Coast  Universal 
exchanges,  has  been  promoted  to 
Assistant  General  Sales  Manager,  with 
particular  charge  of  the  West  Coast  ex- 
changes, according  to  announcement  this 
week. 

Armstrong  started  with  Universal  sell- 
ing “20,000  Leagues  Under  the  Sea,”  and 
was  so  successful  that  he  was  made  man- 
ager of  the  Salt  Lake  City  office.  His 
promotion  to  a district  managership  fol- 
lowed last  year. 

His  territory  will  include  not  only  the 
five  exchanges  which  are  known  as  the 
coast  exchanges,  that  is  Spokane,  Port- 
land, Seattle,  San  Francisco,  and  Los  An- 
geles, but  will  also  include  Butte,  Salt 
Lake  City  and  Denver  territories,  now 
designated  in  the  Rocky  Mountain  ter- 
ritory. 


Alice  Brady* s Next  to  be 
<(The  Leopardess  ” 

An  unpublished  novel  by  Katherine  Newlin 
Burt,  “ The  Leopardess,”  will  be  Alice 
Brady’s  next  Paramount  vehicle,  according  to 
announcement  made  this  week.  The  picture 
will  be  made  at  the  Long  Island  studio  under 
the  direction  of  Henry  Kolker,  who  produced 
“ Disraeli,”  starring  George  Arliss,  and  who 
has  just  completed  a picture  with  Madge 
Kennedy,  “ The  Purple  Highway.”  Work  on 
the  picture  will  be  started  in  about  a week 
from  the  scenario  by  J.  Clarkson  Miller. 

The  story  is  one  of  the  South  Seas  with 
leopards,  half-caste  women  and  beach- 
combers. Miss  Brady  will  have  a role  that 
very  much  suits  her  style  of  acting.  She  will 
be  the  half-caste  girl  whom  the  rich  New  York 
adventurer  tries  to  tame  as  he  tames  the  wild 
leopardess.  The  locale  of  the  story  is  in  the 
South  Seas,  New  York  and  a country  estate 
up  the  Hudson. 

The  supporting  cast  for  Miss  Brady  has 
not  yet  been  selected.  Gilbert  Warrenton  will 
be  the  cameraman. 


Big  Exploitation  Plan  for 
S-L  Picture 

As  an  indication  of  the  importance  attached  j 
to  the  forthcoming  release  of  “ Quincy  Adams  i 
Sawyer,”  it  is  announced  that  Sawyer  and 
Lubin,  of  S-L  Pictures,  producers  of  this 
special,  will  combine  their  efforts  for  the  pur- 
pose of  exploiting  this  film  to  the  trade  and 
public. 

In  addition  to  an  unusual  campaign  on  the 
part  of  the  Metro  publicity  department,  S-L 
Pictures  will  expend  a great  sum  in  exploit- 
ing the  screen  version  of  the  famous  novel 
and  stagfe  play  by  Charles  Felton  Pidgin. 

Herbert  Lubin,  of  S-L,  left  New  York  this  | 
week  for  the  purpose  of  visiting  several  key ; j | 
cities  throughout  the  United  States  in  the  I 
interest  of  the  picture. 


Hope  Hampton  Secures 
<( Lawful  Larceny *’ 

Miss  Hope  Hampton  has  selected  “ Lawful  I 
Larceny  ” as  her  next  production  to  follow  I 
her  present  picture,  “ The  Light  in  the  Dark.”  I 

“ Lawful  Larceny  ” was  first  presented  to  a 'i 
New  York  audience  by  A.  H.  Woods  at  the  1 
Republic  theatre  the  first  of  this  year.  It  was  I 
among  the  season’s  successes.  It  is  the  first  I 
play  to  be  written  by  Samuel  Shipman  without  I 
collaboration. 

Miss  Hampton  will  play  the  role  of  the  wife 
as  interpreted  by  Margaret  Lawrence  on  the  jj 
stage. 


“The  Fog”  Will  Shortly 
Enter  Production 

“ The  Fog,”  by  William  Dudley  Pelley,  will  1 
be  picturized  by  Graf  Productions,  Inc.,  for  I 
release  through  Metro  Pictures  Corporation, 
it  was  announced  this  week  from  the  New 
York  offices  of  the  distributing  organization. 

The  first  of  these  photoplays  produced  I 
under  the  personal  supervision  of  Max  Graf, 

“ The  Forgotten  Law,”  is  soon  to  be  ready  for 
booking,  and  work  will  begin  immediately  at  I 
the  western  studios  of  the  Graf  company  upon 
“The  Fog.” 


Nickle  Productions  in  Coast 
Field 

ANEW  motion  picture  company 
formed  in  Los  Angeles,  known  as 
the  Burr  Nickle  Productions,  in- 
corporated in  California,  is  a heavily 
financed  corporation,  represented  by  not- 
able and  influential  business  men  of  Los 
Angeles,  such  as  Burr  Nickle,  President 
and  General  Manager,  Fred  V.  Gordon, 
Vice  President  and  Richard  Welty,  Sec- 
retary and  Treasurer. 

Burr  Nickle  has  been  engaged  in  the 
picture  business  for  the  past  eighteen 
years  and  is  well  versed  with  every  angle 
of  the  business.  F.  V.  Gordon  is  a suc- 
cessful oil  man,  having  vast  holdings  in 
California,  Texas  and  Mexico,  as  well  as 
being  an  officer  and  director  in  several 
of  the  largest  oil  companies. 

Nickle  states  he  will  have  ready  for 
release  November  1st,  “Sunken  Rocks” 
from  the  story  by  E.  Temple  Thurston, 
featuring  Alma  Taylor  and  supported  by 
a cast  of  finished  players.  Following  the 
November  1st  release  the  company  will 
release  one  picture  a month  until  a series 
of  twelve  have  been  sold. 

These  pictures  will  be  sold  on  the  State 
Rights  basis. 


October  28,  1922 


2153 


NEWSY  BRIEFS  FROM  CENTRAL  FILM  BELT 

Chicago  and  the  Mid-West 

L.  H.  MASON,  REPRESENTATIVE,  752  S.  WABASH  AVE. 


Among  the  Exhibitors 

TRAMP,  tramp,  tramp,  the 
movies  are  marching.  As  in 
New  York  the  great  feature  pic- 
tures are  crowding  out  the  speak- 
ing drama  from  the  stages  of  thea- 
tres which  have  been  dedicated  to 
the  latter,  D.  W.  Griffith  having 
taken  over  the  Illinois,  where  he  will 
open  “ One  Exciting  Night,”  on  No- 
vember 12th,  for  an  indefinite  run. 
This  picture  of  mystery,  of  boot- 
leggers, young  ladies  and  detectives, 
is  at  present  making  a decided  sen- 
sation in  Boston.  Complete  plans 
for  the  presentation  will  be  an- 
nounced a little  later. 


The  publicity  campaign  on  “ Re- 
membrance,” the  Rupert  Hughes 
success,  which  did  a splendid  busi- 
ness at  the  Chicago  last  week,  was 
handled  by  Howard  Dietz,  who 
came  on,  especially,  from  New  York 
for  this  purpose.  A clever  tie-up, 
such  as  a thousand  automobile  tags, 
telephone  tags,  and  a flaming  pos- 
ter in  every  United  Cigar  store  in 
the  loop,  called  the  attention  of  the 
crowds  to  the  fact  that  Goldwyn’s 
big  special  was  in  town. 


The  management  of  “ Douglas 
Fairbanks  in  Robin  Hood,”  have 
announced  that  they  will  make 
ticket  reservations  for  eight  weeks 
ahead.  Evidently  the  opening  suc- 
cess of  this  splendid  super  feature 
has  convinced  them  that  it  will  en- 
joy a long  run  in  Chicago. 


Leo  and  Harry  Brunhild  and  Nic 
Young,  the  three  enterprising  part- 
ners who  compose  the  firm  of  Brun- 
hild & Young,  are  scheduled  to  re- 
turn in  a few  days  from  an  extended 
automobile  trip  to  Ashland,  Wis- 
consin. 


At  the  last  meeting  of  the  board 
of  directors  of  the  Illinois  Motion 
Picture  Theatre  Owners,  the  ap- 
pointment of  the  following  commit- 
tees, which  will  take  up  their  duties 
at  once  were  announced.  Ways  and 
Means  Committee:  Glen  Reynolds, 
B.  L.  Berve,  A.  Dernbach,  S.  Abra- 
hams, J.  Hopp,  S.  H.  Selig,  L.  H. 
Frank;  Daylight  Savings  Commit- 
tee: John  Silha,  A.  Sapperstein,  L. 
Siegel;  Political  Action  Committee: 
S.  Abrahams,  S.  Selig,  J.  Lamm,  M. 
Siegel,  D.  J .Chrissis. 


“ The  Prisoner  Of  Zenda,” 
Metro’s  super  special,  has  been 
booked  into  the  Barbee  for  a week, 
beginning  October  2nd,  and  follow- 
ing that  will  be  shown  at  the  Castle 
for  two  weeks.  It  goes  into  the 
Tivoli  and  Riviera  on  November 
6th.  This  fine  picture  was  having 
a very  successful  run  at  the  Roose- 
velt, which  was  cut  short  owing  to 
the  necessity  of  putting  in  “ When 
Knighthood  Was  In  Flower.” 


John  Silha  is  to  attend  the  con- 
vention of  Missouri  exhibitors  at 
Excelsior  Springs  this  week.  This 
is  expected  to  be  an  important 
gathering  of  exhibitors  as  National 
President  Cohen,  W.  A.  True,  presi- 
dent of  the  Connecticut  Theatre 
Owners,  and  a director  of  the  na- 
tional organization,  M.  J.  O’Toole, 
of  Pennsylvania,  and  other  men  of 
national  prominence  in  the  industry, 
are  scheduled  to  be  present  and 
make  addresses. 


The  ceremonies  of  constitution  of 
Illini  Lodge  of  Masons  were  held 
Friday  night  and  Joe  Hopp  installed 
as  master.  Illini  Lodge  is  unique, 
as  it  is  comprised  almost  entirely  of 
film  men,  the  idea  of  a moving  pic- 
ture organization  such  as  this  hav- 
ing originated  with  Mr.  Hopp,  who 
deserves  credit  for  making  his 
dream  a reality. 


W.  W.  Williams  has  been  ap- 
pointed Goldwyn  manager  at  In- 
dianapolis. Mr.  Williams  has  been 
with  United  Artists  for  two  years, 
but  resigned  to  accept  the  new 
position. 


Another  former  Chicago  film 
man,  E.  Dawson,  is  now  a United 
Artist  representative  at  Indianap- 
olis. He  was  formerly  connected 
with  Paramount. 


Cupid  has  been  busy  around  the 
Hodkinson  office  recently  and  it  is 
understood  that  Clarence  Phillips 
will  marry  Miss  Helen  Cohen  on 
October  29th,  and  Charles  Ludgren 
is  planning  to  enter  the  holy  state 
in  November.  Congratulations ! 


With  the  Exchanges 

FOLLOWING  the  simultaneous 
downtown  run  of  ‘ The  Wild- 
ness of  Youth,”  at  the  Castle  and 
Barbee’s  Loop  Theatres,  Frank 
Zambreno,  of  Progress  Pictures, 
reports  that  it  is  going  over  well  in 
neighborhood  houses.  Included  in 
the  cast  are  : ‘ Sunshine  ” Mary  An- 
derson, Harry  Morey,  Virginia 
Pearson,  Joseph  Striker,  Thurston 
Hall,  Julia  Swayne  Gordon  and  the 
late  Bobby  Connelly. 


The  popularity  of  pictures  in 
which  Valentino  appears  is  shown 
by  the  bookings  of  “A  Rogue’s  Ro- 
mance,” which  is  being  reissued  by 
Vitagraph.  Among  the  important 
circuits  closing  for  this  picture 
within  the  past  few  days  were  Lub- 
liner  & Trinz,  Ascher  Brothers, 
Schoenstadt’s  and  Coston’s  Circuit. 


President  Carl  Laemmle  of  Uni- 
versal, and  Art  Schmidt,  general 
manager  of  exchanges,  were  in 
Chicago  this  week  conferring  with 
Sales  Manager  Stern,  of  the  local 
exchange,  and  other  officials.  Mr. 


Laemmle  made  a brief  visit  to  Mil- 
waukee for  a day  and  returned  to 
New  York  late  in  the  week  with 
Mr.  Schmidt. 


District  Manager  Duncan,  of  Vit- 
agraph, was  back  at  the  Chicago 
headquarters  this  week,  after  an  ex- 
tended trip  which  took  him  to  many 
of  the  important  key  centers  west 
of  Chicago.  He  reports  a notice- 
able improvement  in  conditions 
throughout  the  territory,  and  that 
the  feeling  among  exhibitors  and 
exchange  men  is  much  better,  as 
they  believe  that  business  will  con- 
tinue to  improve  throughout  the 
F'all  and  Winter  season. 


Manager  Clyde  Eckhardt,  of 
Fox,  has  assigned  Frederick  Jacoby, 
a recent  addition  to  his  sales  staff, 
to  country  territory.  Mr.  Jacoby 
formerly  was  a salesman  for  Real- 
art. 


Associated  First  National  has 
completed  arrangements  for  a trade 
showing  of  “ Oliver  Twist,”  star- 
ring Jackie  Coogan,  at  Orchestra 
Hall,  at  10:30  a.  m.,  October  27th. 
Balaban  & Katz’s  orchestra  will  fur- 
nish the  music  and  a buffet  luncheon 
will  be  served  following  the  show- 
ing. According  to  early  reports  on 
“ Oliver  Twist,”  it  is  a remarkable 
picture  in  which  the  diminutive  star 
does  some  of  the  best  work  of  his 
career. 


Bill  Brimmer  is  a new  member  of 
Associated  First  National’s  sales 


The  Immortal  Drama  of 
i American 

Hearts! 


THE  greatest  of  all 
emotion  - dramas— 
tlic  ploy  -that  has  drawn 
laughs  and  tears  from 

Reaching  ita  climax 
in  a mighty  cyclone 
soene  that  dwarfs  any 

the  screen  before.  For 
your  heart's  sake, 


: 


< The  Old 
Homestead 

"tui tip 

Theodore  Roberts, 

George  Fawcett,  Harrison  Ford, 

T • Roy  Barnes  Fritzi  Ridgway 

A wonderful  entertainment  that  will  dim;  to  your  memory  forever 


Starts 

Thurs. 


Starts 

Thurs. 

10  DAYS  ONLY 


The  Old  Homestead”  ad  used  in 
Omaha  by  the  Rialto  theatre 


force  and  will  sell  short  subjects  in 
Chicago  territory. 

Manager  Eichenlaub,  of  United 
Artists’  Chicago  exchange,  has 
added  Herb  Washburn  to  his  staff 
of  salesmen.  Washburn  worl&d 
under  Mr.  Eichenlaub  for  a long 
period  during  the  latter’s  connec- 
tion with  First  National. 


Two  new  salesmen  are  now  con- 
nected with  Educational,  Manager 
Schwartz  having  found  it  necessary 
to  increase  his  staff  to  handle  the 
business.  They  are  Messrs.  Stern 
and  Posner,  the  former  of  whom 
was  booker  for  First  National,  and 
the  latter  a salesman  for  Pathe  in 
Northern  Illinois. 


Phil  Dunas,  who  has  been  cover- 
ing city  territory  for  Associated 
First  National,  has  been  transferred 
to  the  Northern  Illinois  territory, 
formerly  _ covered  by  Herb  Wash- 
burn, resigned. 

Walter  Altman  is  now  a member 
of  the  sales  force  of  the  Clyde  E. 
Elliott  Amusement  Enterprises,  and 
will  cover  country  territory.  Mr. 
Elliott  and  his  salesmen  are  very 
busy  booking  the  series  of  Betty 
Blythe  pictures,  which  he  recently 
acquired  for  Illinois  territory. 
“ How  Women  Love,”  the  first  of 
the  features,  will  be  released  in  this 
territory  about  November  5th. 


Creatore  and  Sousa  at 
Minneapolis  Houses 

Creatore  and  Sousa  in  the  same 
week  was  the  musical  treat  offered 
Minneapolis  music  lovers  last 
week. 

While  Sousa  appeared  for  one 
night  at  the  Auditorium,  Creatore 
was  here  for  the  entire  week, 
through  the  enterprise  of  the  State. 
Creatore  was  guest  conductor  at 
that  theatre,  wielding  the  baton  of 
William  Warvelle  Nelson,  the 
regular  conductor.  The  orchestra 
was  expanded  for  the  week. 

The  concerts  of  Creatore  were 
greatly  applauded  by  the  crowds 
which  jammed  the  theatre  to  see 
Barthelmess  in  “ The  Bond  Boy.” 

The  State  theatre  is  becoming 
known  for  its  music.  Last  season 
Pallma  and  His  Band  Supreme 
were  popular,  while  this  year  Nel- 
son and  his  orchestra  have  been 
equally  well  liked. 


Schulberg  Engages  Ex- 
pert Cameramen 

B.  P.  Schulberg  has  signed 
Harry  Perry  and  Karl  Struss,  two 
expert  cameramen  to  work  in  his 
coast  producing  organization.  They 
will  be  part  of  the  co-operative 
company  Schulberg  is  developing 
in  Los  Angeles. 


2154  Motion  Picture  N e zo  s 


EX  H I B I T 0 R S'  REPORTS  ON  N E W R E L E A S E_S 

What  the  Big  Houses  Say 

eTxTrLY  returns  from  week  run  theaters 


FOX 


Nero — 

Wonderful  production,  beautiful- 
ly staged  and  well  directed.  Played 
to  big  business.  Fortunately  played 
it  during  week  in  which  Columbus 
Day  was  celebrated  and  had  the 
support  of  entire  Italian  population. 
(Middle  West.) 


Business  only  fair;  my  patrons 
like  American  pictures.  (West.) 


West  of  Chicago — 

A well  known  jazz  band  pulled 
this  one  for  a week  run ; they  came 
to  hear  the  band.  (East.) 


My  Friend  the  Devil — 

A very  strong  picture,  thrilling, 
mystifying  and  a powerful  sermon 
against  Atheism.  Exceedingly  well 
liked.  Excellent  business.  (East.) 


The  Yosemite  Trail — 

Fair  picture  with  fair  business. 
(East.) 


A Fool  There  W as — 

Was  very  well  received,  but  at- 
tendance was  nothing  remarkable. 
Public  fancy  is  turning  from  this 
class  of  picture.  (Middle  West.) 


Lights  of  the  Desert — 

Bad  picture  with  business  fair. 
(East.) 


The  Queen  of  Sheba — 

Business  not  so  good;  opinion  is 
that  those  who  wanted  to  see  it  at 
all  attended  the  first  time  it  played 
here.  (Middle  Wes.) 


The  Fast  Mail — 

Exciting  as  you  make  them  and 
it  did  good  business.  People 
seemed  to  like  it.  having  come  with 
the  idea  of  seeing  just  what  they 
did  see.  (Middle  West.) 


Silver  Wings — 

Mary  Carr  popular  but  picture 
not  up  to  her  performance  in  “ Over 
the  Hill.”  Did  only  fair.  (West.) 


GOLDWYN 


Always  the  Woman — 

Picture  and  business  both  fell  off. 
(East.) 


Remembrance — - 

Not  up  to  expectations  and  busi- 
ness not  so  good.  (West.) 


High  class  with  plenty  of  heart 
interest.  Picture  went  over  very 
well  during  this  week’s  run. 
(West.) 


Good  picture,  but  business  off. 
(East.) 


Sherlock  Holmes — 

My  patrons  did  not  turn  out  for 
this  one.  Picture  not  up  to  stand- 
ard. (West.) 


FIRST  NATIONAL 


The  Bond  Boy — 

A well  liked  star  and  a good  film. 
Played  to  good  business.  (East.) 


Great  picture  ; drew  to  fine  busi- 
ness. (Middle  West.) 


Just  as  appealing  as  “ Tol’able 
David.”  Fine  acting  for  Barthel- 
mess;  pulled  big  houses  for  one 
week.  (Middle  West.) 


This  one  drew  only  a fair  attend- 
ance for  a week’s  run.  (Middle 
West.) 


Art  witli  a capital  A.  Came  up  to 
“ Tol’able  David  ” and  was  equally 
as  well  liked  by  an  audience  that 
expected  big  things ; good  business 
week.  (Middle  West.) 


A very  nice  entertainment.  Rich- 
ard Barthelmess  does  some  real  act- 
ing. Drew  well  during  week’s  run. 
(Middle  West.) 


Gloomy  story;  business  greatly 
helped  by  Victor  Herbert’s  appear- 
ance. (East.) 


Very  well  liked  by  audiences  and 
business  satisfactory.  (Middle 
West.) 


Great  picture;  going  over  big  all 
along  the  coast.  (West.) 


Kindred  of  the  Dust — 

Good  story,  no  particular  pulling 
power.  Held  up  fairly  well  for 
four  days.  (Middle  West.) 


As  great  as  the  novel  itself ; 
heard  much  favorable  comment. 
Receipts  satisfactory.  (Middle 
West.) 


FAMOUS  PLAYERS 


The  Old  Homestead — 

Opened  to  overflow,  but  fell  off 
second  day  and  continued  to  slump 
all  week.  Patrons  want  modern 
stuff.  (East.) 


Went  over  in  fine  shape  here; 
good  picture.  (Middle  West.) 


The  Ghost  Breaker — 

Good  picture  and  attracted  a fair 
amount  of  business.  (East.) 


Regulation  Wallace  Reid  picture. 
I think  our  patrons  are  getting  tired 
of  Reid  in  these  conventional  pic- 
tures. Heard  people  say  so  on  sev- 
eral occasions.  Business  not  as 


good  as  with  previous  Reid  pic- 
tures. (Middle  West.) 


Went  across  big.  They  all  like 
Wallace  Reid.  Good  receipts. 
(Middle  West.) 


Pink  Gods — 

Just  the  type  of  picture  for  pres- 
ent day  audiences.  Personal  ap- 
pearance of  Kitty  Gordon  helped 
bring  them  in  in  such  numbers  that 
seats  were  at  a premium.  (East.) 


Blood  and  Sand — 

Did  very  satisfactory  business  all 
week  in  spite  of  second  run.  (East.) 


The  Siren  Call — - 

Bad  picture : business  slumped 
with  disappointed  patrons.  (West.) 


M anslaughter — 

Very  fine  picture;  opportunity  for 
big  exploitation.  Played  two  weeks 
and  did  better  second  week  than 
first.  (Middle  West.) 


Ths  is  the  kind  of  business  that 
makes  them  smile.  Good  all  week 
in  spite  of  some  weather  handicaps ; 
jammed  them  in  again  on  holidays. 
(Middle  West.) 


Business  picked  up  with  this  one; 
cast  great;  picture  only  fair,  busi- 
ness the  same.  (West.) 


Burning  Sands — 

Picture  and  business  both  bad. 
(East.) 


The  Loves  of  Pharaoh — 

Superb  picture.  Entirely  too  good 
for  commercial  value.  (East.) 


The  Top  of  Neiv  York — 

Box  office  returns  on  this  one 
were  good.  (Middle  West.) 


When  Knighthood  Was  in 
Flower — 

One  of  the  great  pictures  of  the 
year.  Spectacular  and  also  inter- 
esting. Playing  to  great  business. 
(Middle  West.) 


METRO 


The  Prisoner  of  Zenda — 

Best  characterized  as  a knockout. 
Did  splendid  business  here.  One  of 
the  best  that  Rex  Ingram  has  done. 
Hundreds  turned  away.  (East.) 


Wonderful  picture;  drew  big  on 
two  weeks’  run.  (Middle  West.) 


Broadway  Rose — 

One  of  Mae  Murray’s  best.  Ela- 
borate settings  and  costumes  helped 
to  put  it  over  to  big  crowds.  (Mid- 
dle West.) 


HODKINSON 


Heart’s  Haven — 

A very  good  picture  that  went 
well  here ; very  good  business. 
(East.) 


VITAGRAPH 


Mv  Wild  Irish  Rose — 

Very  well  made  film.  Appeals  to 
all.  Intense  Irish  appeal.  Excel- 
lent business.  Held  over  for  an- 
other week.  (East.) 


A Girl’s  Desire — 

A very  pleasing  little  picture  and 
should  fit  into  any  program.  Aver- 
age receipts.  (Middle  West.) 


F.  B.  O. 


In  the  Name  of  the  Law — 

Played  to  big  houses  for  one 
week.  Good  tie-up  picture.  (Mid- 
dle West.) 


AMERICAN  RELEASING 


The  Sign  of  the  Rose — 

The  personal  appearance  of 
George  Beban  greatly  aided  this 
one  to  draw  big  for  a week.  (Mid- 
dle West.) 


ASSO-EX. 


Grandma’s  Boy — 

One  of  the  best  drawing  cards  in 
several  weeks.  Went  over  big  for 
a week’s  run.  (Middle  West.) 


UNIVERSAL 


Confidence — 

Nothing  to  rave  about.  Average 
entertainment.  Business  average. 
(Middle  West.) 


Not  a picture  to  recommend. 
(West.) 


The  Storm — 

A big  picture  in  every  respect 
Criticisms  of  the  best,  and  patrons 
liked  it  very  much.  Satisfactory 
attendance.  (Middle  West.) 


Human  Hearts — 

Good  picture  and  drew  good  busi- 
ness. (East.) 


Under  Two  Flags — 

Great  drawing  powej ; people 
pleased.  (West.) 


STATE  RIGHTS 


How  W/omen  Love — 

Picture  and  business  both  poor. 
(East.) 


October  28,  1922 


2155 


P_R0_G_R^4_MS_  FO_R  TH_E  WJTE_K  0_F  OCJ^OB^R.  1_5T_H 

With  First  Run  Theatres 


WIRE  REPORTS  FROM  CORRESPONDENTS 


NEW  YORK  CITY 


Capitol  Theatre — 

Overture — “If  I Were  King,"  Cap- 
itol Grand  Orchestra. 

Specialty — Capitol  Ballet  Corps. 

Vocal — Capitol  Quartette  “ Ode  to 
Ruritania.”  “ Balkan  Dances  ” 
and  “ If  Love  Were  All,’’  “ Zen- 
da  Waltzes,’’  ensemble. 

Feature — “ The  Prisoner  of  Zenda,” 
Metro. 

Recessional — Organ. 

Rivoli  Theatre — 

Overture  ■ — - Beethoven’s  Moonlight 
Sonata  and  Its  Inspiration. 

Vocal — Forest  Idyll. 

Feature — “ Clarence,”  Wallace  Reid 
— Paramount. 

Novelty — “ Man  vs.  Beast.” 

Comedy — “ Soldiers  of  Fortune.” 

Recessional — Organ. 

Rialto  Theatre — - 

Overture — “ Light  Cavalry,”  Reis- 
enfeld  Classical  Jazz. 

Current  Events — Rialto  Magazine. 

Feature — “ The  Face  in  the  Fog,” 
Cosmopolitan. 

Novelty — “Wonders  of  the  Sea.” 

Recessional — Organ. 

Cameo  Theatre — 

Overture — “ Maytime,”  Cameo  Con- 
cert Orchestra. 


COHEN’S*; 

Friday  & Saturday— 3 Shows  Daily 

FIRST  PRESENTATION  IN  AMERICA 


Larry  Seaman  in  ‘The  Fall  Guy’ 

THE  WHITE  BOTTLE 

PRESENTED. BY /PURITAS  FARMS.  INC. 


EXTRA  ADDED  ATTRACTION 

The  Crows  Nest  Quartette 

Th«  Puritai  F«rm»,  Ine.,  will  pr«MDt  vrerj  peri  on*  attending  the 
evening  performance!  with  a 10c  rebate  check  good  on  purcha«e 
of  aU  PURITAS  ICE  CREAM. 


3 SHOWS  DAILY  — AT  2 — 7 and  9 P.  M. 

Price*  — Mat*.  25-35c.  Eves.  25-35-50c 


Cohen’s  Opera  House,  Neicburgh,  N.  Y., 
used  this  display  ad  on  “ The  Curse 
of  Drink  ” 


Next  Sunday 

at  the 

STRAND 


World’s  Premier  Showing 


Three  towns  have  been  chosen  two 
weeks  in  advance  of  release  date. 

DES  MOINES 


BALTIMORE 


A Test 
Engagement 

To  Dc  terrain* 


Joseph  M.  Scherich.  presmts. 

CONSTANCE 

TALMADGE 

east’s 

The  Famous  Stage  Success 
Now  a Picture  Sensation 

A First  National  Picture 


Advance  ad  for  showing  of  “ East  is 

Current  Events — News  Pictorial. 

Cartoon— Aesop’s  Fable. 

Specialty — Violin  Solo. 

Comedy — “ Our  Gang.” 

Feature — The  Old  Homestead,” 
Paramount. 

Recessional— Organ. 

Forty-fourth  Street  Theatre — 

Feature — Monte  Cristo,”  Fox,  Last 
Two  Weeks. 

Criterion  Theatre — 

Feature — -“  When  Knighthood  Was 
in  Flower,”  Cosmopolitan — In- 
definite. 

Lyric  Theatre — 

Feature — -“Who  Are  My  Parents?” 
Fox. 

Astor  Theatre — 

Feature — “ Trifling  Women,”  Me- 
tro. 

Mark-Strand  Theatre — 

Overture — Excerpts  from  “ I’Pagii- 
acci,”  with  Louis  Rosza,  bari- 
tone, and  Strand  Symphony 
Orchestra, 

Current  Events — Mark-Strand  Top- 
ical Review. 

Specialty — Fokine  Ballet. 

Feature — “ A Tailor  Made  Man,” 
Charles  Ray,  U.  A. 

Recessional — Organ. 


BROOKLYN 


Mark  Strand  Theatre — 

Overture  — (Liszt).  Second  Hun- 
garian Rhapsody,  Mark  Strand 
Symphony  Orchestra. 

Solo  Pantomime  — (Van  Goens) 
“ Scherzo”  (Detten)  “Japanese 
Sunset,”  by  Robert  Thrane, 
’Cellist.  As  the  soloist  began 
“ Japanese  Sunset.” 

Current  Events — Mark  Strand  Top- 
ical Review,  augmented  by  Fun 
from  the  Press. 

Pantomime — “ Russian  Dance,”  an 
interpretation  by  Mme.  Serova, 
of  Lehar’s  music  composition, 
Mark  Strand  Ballet  Corps.  Blue 
plush  cyclorama  curtain  back- 
ground, orange  spotlight  over- 
head. 

Vocal — Brahe’s  “I  Passed  by  Your 


West  ” at  the  Strand  theatre,  Omaha 

Window,”  by  Florence  Mulhol- 
land,  contralto. 

Musicale — Third  successful  week 
of  Original  Piano  Trio,  (a) 
“ I'll  Build  a Stairway  to  Para- 
dise,” from  George  White’s 
Scandals,  (b)  “ Georgette.” 

Feature — “ The  Bond  Boy,”  Richard 
Barthelmess,  First  Nat’l. 

Comedy — “ Fresh  Fish,”  Earl  Hurd 
cartoon. 

Solo— Wagner’s  “Lohengrin”  (Pre- 
lude 3rd  act),  Organ. 

Next  Week — “A  Tailor  Made 
Man.” 


WASHINGTON 


Metropolitan- 

Overture  — Second  Hungarian 
Rhapsody, 

Current  Events — Pathe  News — Fun 
from  the  Press. 

Scenic — “ The  Enchanted  City.” 

Feature  (Cont’d)  — “The  Eternal 
Flame,”  Norma  Talmadge  — 
First  Nat’l. 

Next  Week — “The  Bond  Boy,”— 
First  National. 

Rialto  Theatre — 

Current  Events — Fox  News. 

Educational — Starland  Review 

Feature — “ Sherlock  Holmes,”  John 
Barrymore  (Goldwyn). 

Next  Week — Shadows. 

Palace — 

Overture — Aida  Selections. 

Current  Events — Pathe  News— Top- 
ics of  the  Day. 

Cartoon — Aesop’s  Fables. 

Feature — “ Pink  Gods,”  Paramount. 

Next  Week— “The  Old  Home- 
stead.” 

Columbia — 

Current  Events: — Universal  News. 

Feature — “ Broadway  Rose,”  Mae 
Murray — Metro. 

Next  Week  — “When  Knighthood 
Was  in  Flower. 


BUFFALO 


Shea’s  Hippodrome — 

Overture — “ Mignon  ” — Thomas. 


Vocal — “Love  and  Honor,”  from 
“ Monsieur  Beaucaire,”  soprano. 
Feature — “ The  Eternal  Flame,” — 
Norma  Talmadge. 

Comedy — “His  First"  Vacation  ” — 
DeHavens. 

Current  Events — Hippodrome  Re- 
view. 

Next  Week — -“Nice  People”  and 
“ The  Three  Must  Get  Theres.” 
Loew’s  State — 

Overture — Anniversary  March. 
Current  Events — Pathe  News. 
Feature — “ The  Five  Dollar  Baby  ” 
— Viola  Dana — Metro. 

Comedy — “ Mutt  and  Jeff.” 

Next  .Week — “The  Top  of  New 
York” — May  McAvoy. 
Lafayette  Square — 

Overture — C Sharp-Minor  at  the 
organ. 

Current  Events — Fox  News. 

Feature — “More  to  Be  Pitied  than 
Scorned  ” — Alice  Lake — S.  R. 
Comedy — “ Snub  ” Pollard. 

Mark  Strand — 

Overture — Southern  Rhapsody. 
Current  Events — Kinograms. 

Feature  — “ My  Old  Kentucky 
Home  ” — Monte  Blue — Ameri- 
can Releasing. 

Comedy — Felix  cartoon. 

Bible  story — “ Migration.” 

Novelty- — Urban  Classic — “ Roving 
Thomas  in  an  Airplane.” 

Next  Week — “The  Kick  Back.” 


LOS  ANGELES 


Kinema  Theatre — 

Overture — Orchestra. 

Current  Events  — International 
News  Weekly;  Topics  of  the 
Day. 

Comedy — “ The  Speeder.” 


of uroeixe  ptyers  inctding  Helens  Jullivaiu 

ALL  IN  PERSON  AND 


ON  THE  SCREEN. 


Hand-drawn  ad  for  “ The  Sign  of  the 
Rose  used  in  Kansas  City  papers  by 
the  Newman  theatre 


2156 


Motion  Picture 


e w s 


A Story  of  the  Mad  Age-  _ . . 

-of  the  Gilded  Youth  ol  Today/ 


A DRAMATIZED  LSSAY  ON 'JAZZ 

A o<  tcreea  MiBt  \Otb  hold. 

iett  stroke*.  Ke  *tr>v»  J***-  •*  ■»  neta.  M to 
(WU(  cymbal*  <*  BOCkCTT.  Ol  to  ttiA  Ct  Kirs' 
rei  cl  to  V icitl  t****f.  tad  U»n4t  * behr»  JO» 
AJi  EMm-THDCHI 


Cecil  B.De  Mille’s 

i ■uiiaiiiupiffiTfi 


WKA— 

Thonuu  Meighan 
Leatrlce  Joy 
Lots  Wilson 

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Fnm  cfe<  f»mooj 
S»t«nS»7  E'enie*  Past 
Eo>T7  »t  AUc«  Do«r  Miller 


“Manslaughter  ’’  was  advertised  in  this 
three-column  ad  by  the  Palace  theatre, 
Wichita,  Kans. 

Prologue — “ A Night  in  Algiers.” 
Feature — “ Under  Two  Flags,  Pris- 
cilla Dean — Universal. 
Recessional — Organ. 

Next  Week — “ Lorna  Doone.” 

Pantages  Theatre — 

Serial  — “ The  Timber  Queen  — 
Pathe. 

Feature — “ Married  People.” 

Five  Acts  Vaudeville. 

Grauman’s  Rialto — 

Overture — Marion  Davies  March. 
Feature — Western  Premier  “ When 
Knighthood  Was  in  Flower.” 
Novelty — Futuristic  Scenic,  “The 
Enchanted  City.” 

Grauman’s  Theatre — 

Overture — Medley  Old  Time  Tunes. 
Current  Events — Pathe  News. 
Novelty — Organ  with  slides,  “ Re- 
luctantly ” ; Topics  of  the  Day. 
Prologue — Dooryard  of  Farm,  with 
barn  right  rear  of  house,  old 
well  left.  A Quartette  singing 
‘‘The  Old  Oaken  Bucket.” 
Feature — “The  Old  Homestead” — 
Paramount. 

Added  Attraction  — Personal  Ap- 
pearance of  Fritzi  Ridgeway. 
Recessional — Organ. 

Symphony  Theatre — 

Feature — “ The  Country  Flapper  ” ; 
continued. 

Mission  Theatre — 

Feature — “ Skin  Deep  ” ; continued. 

Miller’s  Theatre — 

Overture — Miller’s  Orchestra. 
Comedy — “ The  Rop:n’  Fool,”  Will 
Rogers. 


Feature — " timothy’s  Quest,”  Jos- 
eph Depew — American  Releas- 
ing. 

Recessional — Organ. 

Superha  Theatre — 

Overture — Superba  Orchestra. 

Current  Events  — International 
News. 

Comedy — “ Some  Family,”  Moran — 
Century. 

Western  — “White  and  Yellow,” 
Jack  Mulhall. 

Feature — “The  Long  Chance.” 

Recessional — Organ. 

Next  Week — “Broad  Daylight.” 

Loew’s  Theatre — 

Current  Events  — International 
News. 

Music — “ Forget-Me-Not  ” — Organ 
Solo. 

Comedv — “ Broken  Arches,”  Mutt  & 
Jeff. 

Musical — Meditations  from  “Thais,” 
Violin  Solo. 

Feature — “ Nero  ” — Fox. 

Recessional — Organ. 

Next  Week — “ Forget-Me-Not.” 

California  Theater — 

Overture — Medley  of  Old  Tunes 
and  Georgette,  California  Or- 
chestra. 

Current  Events — Fox  and  Interna- 
tional News. 

Feature — “ Sherlock  Holmes,”  Gold- 
wyn. 

Recessional — Organ. 

Next  Week — “The  Sin  Flood.” 

Clime’s  Theatre — 

Last  Week's  program  repeated. 

Hillstreet  Theatre — 

Overture. 

Current  Events  — International 
News. 

Serial — “ In  the  Days  of  Buffalo 
Bill.” 

Comedy — “ Hickville  Romeo.” 

Feature — “ Channing  of  the  North- 
west,” Selznick. 

Recessional — Organ. 


SAN  FRANCISCO 


California  Theatre — 

Overture  — Grand  Fantasie  from 
“ Faust.” 

Current  Events — California  Topical 
Review. 

Specialty — Five  Songs  by  Ten  Kings 
of  Syncopation. 

Feature — “What’s  Wrong  with  the 
Women.” 

Comedy — “ The  Sparring  Partner.” 

Special—”  The  Rival  Rothorn.” 

Recessional — Organ. 

Next  Week — “ Pink  Gods.” 

Granada  Theatre — 

Overture — Pagliacci  and  “ Don't  Say 
Goodbye.” 

Current  Events  — Granada  News 
Film. 

Novelty  — Selections  from  Pathe 
Review. 

Vocal — “The  Trumpeter  and  the 
Star.” 

Feature  — “ Love  Is  an  Awful 
Thing,”  Owen  Moore— Selznick. 

Novelty — Fun  from  the  Press. 

Added  Attraction  — Virginia  Lee 
Corbin  in  person. 

Recessional — Organ. 

Loew’s  Warfield  Theatre1 — 

Overture — Evolution  of  Dixie,  to- 
gether with  slides  showing  the 
different  periods  of  Dixie’s  evo- 
lution. 

Current  Events — Topics  of  the  Day; 
Pathe  News  and  Novelty. 


Vocal — Girl  from  organ  bench  sing- 
ing “ I Wish  I Knew,”  “ In  a 
Serenade.” 

Feature — “ Forget-Me-Not,”  Metro. 

Comedy — Court  Plastered. 

Recessional — Organ. 

Tivoli  Theatre — 

Features — “The  Bond  Boy”  and 
“The  Woman’s  Side.” 

Current  Events — Kinograms. 

Music — Ten  Piece  String  Orchestra 
in  Selections  from  new  songs. 

Recessional — Organ. 

Strand  Theatre — 

Overture — Orchestra. 

Current  Events — Kinograms. 

Feature — “Timothy’s  Quest,”  Joseph 
Depew,  American  Releasing. 

Comedy — “ One  Terrible  Day.” 

Recessional — Organ. 

Next  Week — The  Man  Who  Saw 
Tomorrow. 


Scenic — Palace  I ours. 

Cartoon — “ Aesop’s  Fable.” 

Feature — “ The  Storm,”  Universal. 
Old  Mill  Theatre- 
Features  — “ Shoulder  Arms,” 
Charles  Chaplin  Revival  and 
“ The  Worldly  Madonna.” 
Current  Events. — Fox  News. 

Vocal — Old  Melody  Men. 


ST.  PAUL 


Capitol  Theatre — 

Current  Events  — Capitol  Digest, 
Daily  News  Pictorial  and  Inter- 
national News. 

Comedy — “ That  Son  of  a Sheik.” 
Added  Attraction — Creatore  Band. 
Novelty — Starland  Revue  No.  10. 
Feature — “ The  Bond  Boy,”  Richard 
Barthlemess,  First  National. 
Novelty — Heida  of  the  Alps.  Frisma 


SEATTLE  ST.  LOUIS 


Coliseum  Theatre — - 

Overture — -Sextette  from  Lucia. 
Current  Events — Pathe  and  Kino-’ 
grams. 

Novelty — Topics  of  the  Day. 
Cartoon — “ The  First  Barber.” 
Feature — “The  Bond  Boy,”  Rich- 
ard Barthlemess  — First  Na- 
tional. 

Recessional — Organ. 

Next  Week — “ Heroes  and  Hus- 
bands.” 

Columbia  Theatre- 

Overture — “ Mignon  — Orchestra. 
Current  Events — International  Nov- 
elty. 

Comedy — “ The  Cabby.” 

Musical  — Orchestra  featuring 
“ Some  Day  I’ll  Forget.” 
Feature — “ Confidence.” 

Next  Week— “Under  Two  Flags.” 
Priscilla  Dean — Universal. 

Strand  Theatre — 

Feature — “ Manslaughter  ’ — Second 
Week. 

Next  Week — “Pink  Gods” — Para- 
mount. 

Blue  Mouse  Theatre — 

Overture — Orchestra. 

Current  Events — Fox. 

Cartoon — Cold  Turkey.” 

Music — “ I Wish  I Knew  ” — Organ. 
Feature — “ Silver  Wings  ” — Fox. 
Recessional — Organ. 

Next  Week — “The  Fast  Mail” 
— Fox. 

Liberty  Theatre — 

Overture — Orchestra. 

Current  Events — Liberty  and  Selz- 
nick News. 

Scenic — “ Dream  of  the  Sea.” 
Comedy — “ When  Summer  Comes.” 
Vocal — “ Through  the  Night.” 
Feature — “The  Siren  Call” — Para- 
mount. 

Next  Week — “ The  Ghost  Breaker.” 
Winter  Garden  Theatre — 
Overture — Orchestra. 

Current  Events  - — International 
News. 

Novelty — Screen  Snapshots. 

Comedy — “ Si  Signor.” 

Feature  — “The  World  and  Its 
Woman.” 

Next  Week — “ Extra ! Extra ! ” 


DALLAS 


Palace  Theatre — 

Overture — Palace  Symphony  Con- 
cert. 

Current  Events — Palace  News. 


Missouri  Theatre — 

Current  Events — Missouri  News; 
Fun  from  the  Press.  Pre- 
sented to  tune  of  “ Hot  Lips  ” 
played  by  Missouri  Symphony 
Orchestra.  Missouri  trave- 
logue, musical  setting  “ Fair 
Rosmarin’.”  Yerkes  S.  S.  Flo- 
tilla Band. 


STARTS 

TODAY 


CONWAY  TEARLfi  , OTIS  HARLAN, 
ROSEMARY  TMEBY,  ADOLPHE  MENJOU. 
IRVINO  CUMMINOS  , THOMAS  RICKETTS 


^US^^retirta.  orct  ! * 

Free  Honor*  de  EUlxoc'i  "L*  L>  jcKUte  do  Lang««i«' 

C*  ORGEOUS  TO  BEHOLD — YET 
V*  NEVER  TO  BE  HELD— vivid  to  fore, 
yet  never  to  be  won;  pure  beauty  asking 
only  the  fealty  of  one  man,  but  when  he 
wagered  on  her  faith  at  he  would  upon  a 
falcon-exotic  exile  to  the  intrigue,  glamor, 
tcandal  of  France’#  gayett  court*.  They  the 
playground,  men  the  bauble#  of  the  g lo- 
rn ou»  Duche##e  of  Langeait.  And  dimly 
flickered  the  Lore-Flame,  to  be  muffed  by 
a breath — or  fanned  to  a bla#t,  to  consume 
her  with  a pattion  of  taerifice,  an  ecttaiy 
of  lore  tuch  at  few  women  may  squander 


Far  .Vormo  Tolmadgr — /or  the  Art  *t  Iht  Serrrn 
—another  pillar  o f unique  achievement  l ait 
scenes,  magnificent  (n  Invctllturt  of  color  and 
crowd,  trill  hold  pour  rye— hat  ever  holding  pour 
heart  will  be  the  glorp.  romance,  drama,  Iht  to- 
ol fable  appeal  of  thl*  wonderful  woman 


This  ad  on  “ The  Eternal  Flame  ” 
at  the  Strand  theatre,  ran  full 
length  of  the  page  in  a Des  Moines. 
Ia.,  newspaper. 


MOZART  THE  AT  E R— Starting  Sunday,  August  27th 


From  Geo  Broadhursfs  Production  of 
Langdon  M'KinnicksSensational  9age 
Success  Stamng  VIRGINIA  VALLT~ 

HOUSE  PETERS  G MATT  MGDRE 


Novel  seven-column  effect  gotten  by  the  Mozart  theatre,  Canton,  Ohio,  by  using 
top  portion  of  page  ad  mat 


Feature — “ On  the  High  Seas  ” — 
Paramount. 

Comedy — “ Cupid’s  Day  Off.” 

Recessional — ■“  Sunshine  Valley.” 

New  Grand  Central  and 

West  End  Lyric  Theatres — 

Overture — “ Santoy  ” — Orchestra. 

Current  Events — Topics  of  the  Day. 
News  and  Views. 

Music  — Organ  Solo  — “ Yankee 
Doodle  Blues.” 

Novelty  — Pictures  of  Veiled 
Prophet’s  Parade  and  Ball. 

Music — Michael  Gusikoff  in  violin 
selections. 

Feature  — “ Skin  Deep  ” — First 
National. 

Comedy — “ That  Son  of  a Sheik.” 

New  Capitol  Theatre — - 

Overture — Orchestra. 

Current  Events — Topics  of  the  Day, 
News  and  Views. 

Novelty — Veiled  Prophet  Parade 
and  Ball. 

Feature — “ Monte  Cristo  ” — Fox. 

William  Fox  Liberty — 

Overture — Liberty  Concert  Orches- 
tra. 

Current  Events — Fox  news  and 
educational. 

Feature — “ Orphans  of  the  Storm  ” 
— United  Artists. 

Delmonte  Theatre — 

Overture  — Humfeld’s  Delmonte 
Orchestra. 

Current  Events — News  and  Views. 

Novelty — Fun  from  the  press. 

Specialty  — Pageant  of  Progress 
Follies,  combining  music,  song 
and  dance. 

Feature  — “Forget-Me-Not” — 
Metro. 

; Columbia  Theatre — 

Overture — Columbia  Concert  Or- 
chestra. 

Current  Events — Fox  News  and 
Educational. 

Cartoon — Mutt  and  Jeff  Cartoon— 
“ Fallen  Arches.” 

Comedy  — “ Dandy  Dan  ” — Sun- 
shine. 

I Serial — Last  Episode  of  “ The 
Timber  Queen.” 

Feature — “ The  Kick  Back” — Harry 
Carey — F.  B.  O.  Also  Five 
Acts  of  Vaudeville.  > 


CLEVELAND 


Stillman  Theatre — 

Overture — “ Dance  of  the  Hours,” 
with  Interpretative  Ballet. 
Comedy — “ The  First  Flivver”  — 
Educational  Comedy. 


“ Missing  Husbands  ” display  ad  pre- 
pared by  Loew’s  Columbia  theatre, 
Washington,  D.  ('. 


Scenic — The  Drifters.” 

Feature — “ The  Eternal  Flame  ”— 
Norma  Talmadge — First  Na- 
tional. 

Next  Week — Same  Continued. 

Allen  Theatre — 

Overture  — “ Fantasia  Mosaique  ” 
from  the  Ballets  of  Leo  De- 
libes. 

Current  Events — Literary  Digest- 
International  News  — Plain 
Dealer  Screen  Magazine. 

Feature  — “East  is  West” — Con- 
stance Talmadge — First  Nat’l. 

Next  Week  — “ Remembrance  ” — 
Goldwyn. 

Park  Theatre — 

Overture — “ Metropolitan  Echoes.” 

Specialty — “ The  Spanish  Era  in 
California,”  a Spanish  number 
with  music  and  dancing  and  a 
special  Spanish  setting,  with  a 
cast  of  ten. 

Comedy  — “ Pure  but  Simple  ” — 
Monte  Banks. 

Current  Events — Kinograms. 

Feature — “ The  Cowboy  and  the 
Lady” — Tom  Moore  and  Mary 
Miles  Minter — Paramount. 

Next  Week — “The  Man  Who  Saw 
Tomorrow  ” — Thos.  Meighan — 
Paramount. 

Hippodrome — 

Overture — Popular  Hits  of  the 
Year. 

Current  Events  — Pathe  News — 
Pathe  Review. 

Feature  — “ Love  is  an  Awful 
Thing”  — Owen  Moore — Selz- 
nick. 

Vaudeville — Seven  Acts  of  Vaude- 
ville. 

Next  Week  — “ When  Romance 
Rides  ” — Zane  Grey  Story. 

Strand  Theatre — 

Current  Events — Fox  News. 

Feature  — “ Nero  ” — Fox  Second 
Week. 

Next  Week — “A  Fool  There  Was.” 

Standard  Theatre — 

Current  Events  — International 
News. 

Western — “The  Wrong  Man” — 
Harry  Carey. 

Comedy — “ A Fresh  Kid.” 

Feature — “ The  Long  Chance.” 

Next  Week — “ The  Lone  Hand.” — 
Hoot  Gibson. 


CHICAGO 


Chicago  Theatre — 

Overture — “Capricio  Italianne.” 
Scenic. 

Specialty — Benson  Dance  Orchestra. 
Current  Events — News  Weekly. 
Organ  Solo — “Old  Fashioned  Girl.” 
Specialty — Bartram  & Saxton  in 
“The  Floneymoon  Express.” 
Feature — “The  Eternal  Flame” — - 
Norma  Talmadge — First  Nat’l. 
Comedy — “ The  Son  of  a Sheik.” 
Next  Week — “The  Bond  Boy.” 
Tivoli  Theatre — 

Overture — -“Old  Thomas  Waltz.” 
Current  Events — News  Weekly. 


Scenic. 

Specialty — Violin  Solo  by  Alvin 
Speindel. 

Novelty — Literary  Digest. 

Music — -Organ  Solo  — Selections 

from  Grand  Opera. 

Specialty — The  Garden  of  Illusions. 

Feature — “Skin  Deep” — First  Nat’l. 

Comedy — Buster  Keaton  in  “The 
Blacksmith.” 

Riviera  Theatre — 

Overture — Songs  of  Yesterday. 

Novelty — Literary  Digest. 

Specialty — Cello  Solo — “The  Last 
Hope.” 

Current  Events — Weekly. 

Scenic. 

Specialty — Laces  & Graces. 

Feature — “Skin  Deep” — First  Nat’l. 

Comedy — Buster  Keaton  in  “The 
Blacksmith.” 

Next  Week — “The  Eternal  Flame” 
— Norma  Talmadge  — First 

National. 

Roosevelt  Theatre — 

Feature — “When  Knighthood  Was 
in  Flower” — Cosmopolitan. 

Next  Week — Feature — “Manslaugh- 
ter.” 

Astor  Theatre — 

Current  Events — Pathe  Weekly. 

Feature — “In  the  Name  of  the  Law” 

— F.  B.  O. 

Barbee’s  Theatre — 

Overture — Orchestra. 

Feature — “A  Rogue’s  Romance” — 
Vitagraph. 

Novelty — Movie  Chats. 

Comedy — -“My  Hero.” 

Next  Week— “The  Prisoner  of 
Zenda.” 

Woodlawn  Theatre — 

Overture — Selected — Orchestra. 

Novelty — Screen  Snapshots. 

Specialty — Kiss  Me  by  Wireless — 
Musical. 

Current  Events — Fun  from  the 
Press. 

Comedy — “All  Wet” — A1  St.  John. 

Musical — “Madame  Butterfly” — Or- 
chestra. 

Feature — “Pink  Gods” — Bebe  Dan- 
iels— Paramount. 

Recessional — Organ. 

Next  Week — “Under  Two  Flags.” 


DETROIT 


Adams  Theatre — 

Current  Events — Detroit  Free  Press 
News  Reel. 

Feature  — “Manslaughter”  — Par- 
amount— Indefinite  Run. 

Broadway  Strand- 

Overture — -“The  Sneak.” 

Current  Events — Universal  News. 

Vocal — Emmons  & Colvin — Comic 
Songs. 

Scenic — “Message  of  the  Flowers” 
- — Prizma. 

Prologue — Dancing  and  Singing — 
“Broadway  Rose.” 

Feature — “Broadway  Rose”  — Mae 
Murray— Metro. 


Recessional — “Broadway  Rose.” 
Next  Week — “The  Glorious  Adven- 
ture.” 

Capitol  Theatre — 

Overture — “Tannhauser." 

Current  Events — Pathe  News. 

Scenic — Niagara  Falls. 

‘Specialty — Seymour  Somon’s  Or- 
chestra. 

Feature— “Pink  Gods” — Paramount. 
Comedy — “Building  an  Auto.” 
Recessional — Organ. 

Next  Week — -“What’s  Wrong  with 
the  Women?” 

Fox  Washington — 

Overture — “Enchantress.” 

Current  Events — Fox  News. 

Comedy — Mutt  & Jeff. 

Novelty — “History  of  Ice” — Fox. 
Comedy — “Puppy  Love.” 

Feature — -“A  Fool  There  Was” — 
1 Fox. 

I Recessional — Organ. 

;Next  Week — “Grandmas  Boy”— 
* Harold  Lloyd  and  Ray  Miller’s 
| Orchestra. 

(Madison — 

Overture — “Poet  and  Peasant.” 
l Current  Events — Pathe  News. 
(Scenic— “Alphabetical  Zoo.” 

[Vocal — Loos  Brothers. 

Feature — “The  Ghost  Breaker” — 
Wallace  Reid — Paramount. 
Comedy — “Let  Her  Run” — Christie. 
Recessional — Organ. 

Next  Week — “White  Shoulders” — 
Katherine  MacDonald. 


| BOSTON 

* " " 

Loew’s  State  Theatre — 

Overture — Organ  Recital. 

Comedy  — “The  Ladies’  Man”  — 

! Metro. 

Overture  — “Orpheus”  — State  Or- 
chestra. 

Current  Events  — Pathe  News  — 
Loew’s  Local  News. 

Feature — -“Prisoner  of  Zenda” — 
Metro. 

Recessional — Orchestra. 

Modern  and  Beacon  Theatres — 

Overture — Organ  Recital. 

Feature  — “Heart’s  Haven”  — Hod- 
kinson. 

Overture — Organ. 

Current  Events  — International 
News  Reel. 

Novelty — Topics  of  the  Day — Pathe. 

Feature — “My  Friend  the  Devil”— 
Fox. 

Recessional — Organ. 


Three-column  “ Fast  Mail  ” ad  used  by 
the  Alhambra,  Los  Angeles 


2158 


Motion  Picture  N 


w s 


Park  Theatre — 

Overture — Organ  Recital. 

Specialty  — Moonlight  Sonata 
Prizma. 

Current  Events  — International 
News  Reel. 

Overture — Park  Orchestra. 

Feature — “My  Wild  Irish  Rose-’ — 
Vitagraph. 

Recessional — Organ. 

Washington  Street  Olympia- 
Over  ture—  Organ.  „ 

Comedy — “Pardon  My  Glove  — 
Christie. 

Current  Events— Pathe  Weekly. 
Overture — Orchestra. 

Feature — “The  Bond  Boy  - First 
National. 

Recessional — Organ. 


CINCINNATI 


Walnut — 

Current  Events— Pathe  News. 
Novelty — Topics  of  the  Day. 
Comedy— Tor  chy’s  Feud— Educa- 

tional. 

Feature— “Remembrance.” 

Next  Week — “Grandma’s  Boy.’’ 

Strand — 

Current  Events— Pathe  News. 
Cartoon — Aesop’s  Fables — Pathe., 
Feature— “The  Old  Homestead  ’— 
Paramount. 

Next  Week — “I  am  the  Law.” 

Capitol — 

Current  Events— Capitol  News. 
Comedy— A Pingtail  Romance. 
Feature — -“Skin  Deep  — First  Nat  1. 
Next  Week — “Broadway  Rose.” 

Lyric — 

Current  Events — Fox  News. 
Comedy — “Still  Going  Strong” 
Federated. 

Feature — “If  I Were  Queen”— F. 
B.  O. 


DES  MOINES 


Des  Moines  Theatre — 

Current  Events  — International 
News. 

Cartoon — “Fresh  Fish”— Earl  Hurd. 

Prologue — -“The  Love  Boat”  setting 
shown  on  the  left  stage — -“A 
Chinese  Love  Song”  and  “Poor 
Little  Butterfly,”  accompanied 
by  a specially  prepared  score. 

Feature  — “East  is  West”  — Con- 
stance Talmadge — First  Nat’l. 


The  Strand  theatre  at  Omaha  used  this 
four-column  ad  on  the  opening  day  of 
“ The  Bond  Boy  ” 


Next  Week — “The  Bond  Boy” — 
Richard  Barthelmess  — First 
National. 

Strand  Theatre — 

Current  Events  — News  — Educa- 
tional Kinograms. 

Comedy — “Pardon  My  Glove.” 

Music — “My  Buddy.” 

Organ — Solo. 

Feature — “Kindred  of  the  Dust” — 
Miriam  Cooper — First  National. 

Next  Week — “White  Shoulders” — 
Katherine  MacDonald. 

Garden  Theatre — 

Comedy — “Shivers  and  Shakes.” 

Feature — “Nanook  of  the  North” — 
Pathe. 

Next  Week  — “Silver  Wings”  — 
Mary  Carr — -Fox. 


INDIANAPOLIS 


Circle  Theatre — 

Overture — •“  If  I Were  King  ” — 
Overture. 

Novelty  — • Literary  Digest  and 
Topics  of  the  Day. 

Current  Events — Pathe  News  and 
Kinograms. 

Specialty- — Sudworth  Frazier. 

Comedy — Let  ’Er  Run,” — Christie. 

Music — Organ  Solo — “ Out  of  the 
Shadows.” 

Feature — “The  Bond  Boy  ” — First 
Nat’l. 

Next  Week — “ Lorna  Doone.” 

Apollo  Theatre — 

Current  Events — -Fox  Weekly. 

Novelty — Fun  From  the  Press. 

Comedy  — “ City  Chap  ” — A1  St. 
John. 

Feature — ■“  Love  is  an  Awful 
Thing  ” — Owen  Moore — Selz- 
nick. 

Next  Week — “ If  You  Believe  It 
It’s  So  ” — Paramount. 

Palace  Theatre — 

Current  Events — Pathe  News. 

Novelty — Literary  Digest. 

Comedy— Aesop’s  Fables. 

Comedy — “ Never  Touched  Me” — 
Lloyd  Re-issue. 

Feature — “ Heroes  and  Husbands  ” 
- — First  Nat’l. 

Vaudeville — Six  Acts — Keith  Fa- 
mily. 

Next  Week — “ A Sure  Fire  Flint.” 


ATLANTA 


Howard  Theatre — 

Overture  — “ Zampa  ” — (Herold) 
— Howard  Orchestra,  Enrico 
Leide  and  Lloyd  Bemus,  di- 
recting. 

Current  Events — Howard  News 
and  Views. 

Prologue — “ Impressions  of  the 
Metropolis,”  explained  as  the 
presentation  of  “ Three  O’Clock 
in  the  Morning  ” with  Rieley 
Eakin,  singing,  and  Nellie  Sul- 
livan dancing. 

Feature — “The  Ghost  Breaker” — 
Wallace  Reid — Paramount. 

Metropolitan  Theatre- 

Overture — Excerpts  from  “ Rigo- 
letto  ” — The  Storm  Scene  and 
Quartette  with  Nora  Allen,  sup- 
ported by  Metropolitan  Sym- 
phony Orchestra,  Buel  B.  Ris- 
inger,  directing. 

Current  Events — Kinograms. 

Comedy — Educational. 

Feature — “ Monte  Cristo”  Fox. 

Rialto  Theatre — 

Overture — Rialto  Melody  Artists. 

Current  Events  — International 
News. 


C omedy  — “ The  Eskimo,”  Clyde 
Feature — “ The  Face  in  the  Fog” — 
Lionel  Barrymore,  Paramount. 


KANSAS  CITY 


Newman  Theatre — 

Overture — “At  the  Country  Fair.” 

Current  Events — Newman  News 
and  Views. 

Musical — “ Stumbling  Around  the 
World.” 

Comedy — Lloyd  Hamilton. 

Specialties — Homestead  Quartette, 
Virginia  Fissinger,  comme- 
diene ; and  Coon-Sanders,  nov- 
elty singing  orchestra. 

Feature — “ The  Old  Homestead,” 
Theodore  Roberts— Paramount. 

Next  Week — “The  Eternal  Flame,” 

Norma  Talmadge,  First  National. 

Liberty  Theatre — 

Overture— Selections. 

Current  Events— Pathe  News. 

Musical — Organ  Selections. 

Feature— “ Grandma’s  Boy,”  Harold 
Lloyd — Pathe.  (Second  week). 

Next  Week — To  be  selected. 

Royal  Theatre — 

Overture — Selections. 

Current  Events  — Royal  Screen 
Magazine. 

Musical — Organ  Selections. 

Comedy—"  Let  ’Er  Run,”  Christie. 

Feature — The  Ghost  Breaker,” 
Wallace  Reid-Paramount. 

Next  Week — “The  Valley  of  Silent 
Men.” 

Twelfth  Street  Theatre — 

Overture — Selections. 

Current  Events — Twelfth  Street 
Magazine. 

Musical — Organ  Selections. 

Comedy— Pathe  comedy,  Aesop’s 
Fables. 

Western — •“  Come  and  Get  Me,”  Leo 
Maloney. 

Feature  — “Domestic  Relations.” 
Katherine  MacDonald  — First 
National. 

Next  Week — “Flesh  and  Blood,” 
Lon  Chaney,  Western  Fictures 
Exploitation. 


PHILADELPHIA 


Stanley  Theatre — 

Overture — Scherzo  from  the  Fifth 
Organ  Sonata — Guilmant- — Or- 
chestra. 

Current  Events — Pathe  News — Fox 
News — Topics  of  the  Day. 

Scenic — “ Water.” 

Comedy — “ The  Frozen  North.” 

Music  — Piano  Feature  — Lewis 
White  in  two  selections. 

Feature — “The  Face  in  the  Fog”— 
Paramount. 

Next  Week  — “ The  Man  Who 
Played  God  ”— Lhiited  Artists. 

Stanton  Theatre — 

Feature  — “ Manslaughter”  — De- 
Mille  Indefinite  run. 

Aldine  Theatre — 

Current  Events — International  Re- 
view— Pathe  Review. 

Scenic — Hv  Maver  Travelausli. 

Feature — “ Kindred  of  the  Dust  ” — - 
First  Nat’l. 

Next  Week  — “The  Prisoner  of 
Zenda  — Metro. 

Arcadia  Theatre — 

Current  Events — Pathe  News. 

Novelty — Movie  Chats — Hodkinson. 

Feature  — “ Pink  Gods  ” — Para- 
mount. 

Next  Week — “ The  Dust  Flower.” 


Hand-drawn  “Rich  Men's  Wives"  ad 
used  by  the  Des  Moines  theatre, 

Des  Moines 

Karlton  Theatre — 

Current  Events — Pathe  News  and 
Kinograms. 

Feature — “The  Sin  Flood” — Gold- 
wyn. 

Palace  Theatre — 

Current  Events — Pathe  News  and 
Topics  of  the  Day. 

Feature  — “ The  Masquerader  ” — 
First  Nat’l. 

Next  Week — “The  Bond  Boy ”— 
First  Nat’l. 

Regent  Theatre — 

Comedy  Cartoon — “Fallen  Archers” 
— Mutt  & Jeff. 

Feature — ■“  The  Brand  ” — Goldwyn. 

Next  Week — “Hearts  Haven.” 

Victoria  Theatre — 

Current  Events — Pathe  News. 

Feature — “ Monte  Cristo  ” — Fox.  i 

Next  Week — “ Sure  Fire  Flint.” 

Capitol  Theatre — 

Current  Events — Kinograms. 

Feature — “ The  Ghost  Breaker  ” — 
Wallace  Reid — Paramount. 


‘‘Nice  white  man's  God. 
send  Ming  Toy  Amer- 
ican man  she  see  in  ; 
i China.  If  you  no  can 
do,  then  please  make 
Charlie  Yong  be  good  to 
Sling  Toy.  If  he  not  he 
good,  then  please,  white 
man's  God,  make  (•bar- 

lie  Yong  go  to  ! ’’  i 

* 

CONSTANCE  TAl.MADGE  AS 
MING  TOY  IN  "EAST  IS  i 
I WEST’ — T>KS  MOINES  SOON 

i ! 


Single-column  teaser  ad  used  in  Des 
Moines  newspapers  on  “ East  is  West" 
by  the  Des  Moines  theatre 


Exhibitors’  Service  Bureau — Pages  2159-2172 


Elaborate  lobby  on  “The  Storm’1  prepared  by  Art  Hardin,  manager  of  the  Saenger  theatre,  Texarkana,  Ark.  Practically  the  only  expense  was  for 

hauling  in  the  lumber 


Advisory  Board  and  Contributing  Editors,  Exhibitors’  Service  Bureau 


Herbert  J.  Thatcher,  Strand  theatre,  Salina,  Kan. 
Geo.  Rotsky,  Managing-  Director,  Allen  theatre, 
Montreal,  Canada. 

Phil.  Gleichman,  Managing  Director,  Broadway- 
Strand  theatre,  Detroit. 

William  Johnson,  Director  of  Exploitation,  South, 
ern  Enterprises,  Inc.,  of  Texas,  Dallas,  Texas. 

Fred  S.  Myer,  Managing  Director,  Palace  theatre, 
Hamilton,  O. 


George  J.  Schade,  Schade  theatre,  Sandusky. 

H.  C.  Hora'tor,  Alhambra  theatre,  Toledo. 

Edward  I,  Hyman,  Strand  theatre,  Brooklyn. 

Theo.  E.  Hays,  Gen.  Mgr.  Finklestein  & Rubin, 
Minneapolis. 

Leo  A.  Landau,  Alhambra  and  Garden  theatres, 
Miuwaukee. 

Jack  Kuhn,  Loew  theatres,  Cleveland. 

S.  Barret  McCormick,  Managing  Director,  Mc- 
Vicker’s  theatre,  Chicago. 

E.  R.  Rogers,  Managing  Director,  Tivoli  and 
Rialto  theatres,  Chattanooga,  Tenn. 

Stanley  Chambers,  Palace  theatre,  Wichita,  Kan. 

Willard  C.  Patterson,  Criterion  theatre,  Atlanta. 

E.  B.  Wilby,  Supervisor  of  Southern  Enterprises, 
Inc.,  Birmingham,  Ala. 

E.  V.  Richards,  Jr.,  Gen.  Mgr.,  Saenger  Amuse- 
ment Co.,  New  Orleans. 

F.  L.  Newman,  Newman,  Royal  and  Regent 
theatres,  Kansas  City,  Mo. 

Arthur  G.  Stolte,  Des  Moines  theatre,  Des  Moines, 
Iowa. 

Chas.  Branham,  Famous-Lasky,  Ltd.,  Toronto, 
Can. 

W.  C.  Quimby,  Managing  Director,  Strand  and 
Jefferson  theatres,  Fort  Wayne,  Ind. 

J.  A.  Partington,  Imperial  theatre,  San  Francisco. 

George  E.  Carpenter,  Paramount-Empress  theatre, 
Salt  Lake. 

Eugene  H.  Roth,  California!  theatre,  San  Fran- 
cisco. 

Sidney  Grauman,  Grauman's  theatre,  Los  Angeles. 


L.  L.  Stewart,  Director  of  Exploitation,  Southern 
Enterprises,  Inc.,  Atlanta,  Ga. 

Joseph  Plunkett,  Managing  Director,  Mark  Strand 
theatre.  New  York. 

Ray  Grombacher,  Managing  Director,  Liberty  the- 
atre, Spokane,  Wash. 

Ross  A.  McVoy,  Manager,  Temple  theatre, 
Geneva,  N.  T, 

George  Tooker,  Manager,  Regent  theatre,  Elmira, 
N.  Y. 

Ernest  G.  Stellings,  Manager,  Grand  theatre, 
Wilmington,  N.  C. 

W.  S.  McLaren,  Managing  Director,  Capitol 
theatre,  Jackson,  Mich. 

W.  Griffith  Mitchell,  Managing  Director,  Majestic 
and  Family  theatres.  Port  Huron,  Mich. 

Harold  B.  Franklin,  Director  of  Theatres,  Famous 
Players-Lasky. 

J.  M.  Edgar  Hart,  Manager,  Palace  theatre,  El 
Paso,  Tex. 

Paul  A.  Noble,  Manager,  Liberty  theatre,  Port- 
land, Ore. 

William  J.  Sullivan,  Manager,  Rialto  theatre, 
Butte,  Mont. 


Louis  K.  Sidney,  Managing  Director,  william  Fox  Large  compo  board  display  used  in  front  of 
ea  res,  enver.  Terminal  theatre,  Newark,  N.  on  “ The  Fast 

Mail 

mHummimHmummummmnnm, mum,,,, 


2160 


Baseball  Score-Card  Used  to 
Exploit  “Gypsy  Passion” 

JOLIETTE,  Canada — Manager  Singer- 
man  tied  up  with  a baseball  game 
between  Joliette  and  Ahuntsic  recently 
to  exploit  “Gypsy  Passion,”  which  was 
booked  to  play  his  theatre  shortly  after. 

Score  cards  were  printed  in  red  on 
lightweight,  white  cardboard,  bearing  the 
usual  box  scoring  arrangement  and  an  ad- 
vertisement in  French  on  both  sides  for 
“ Gypsy  Passion.” 


Elaborate  Campaign  on  “Blood 
and  Sand”  at  Charlotte 

Charlotte,  N.  C. — Manager  Ray  Beall  of 
the  Imperial  theatre  began  his  campaign  on 
“ Blood  and  Sand  ” two  weeks  before  play 
date  with  special  heralds.  These  were  on 
cardboard,  size  7x7  inches.  In  bold  faced 
block  type  in  the  center  was  printed  “ BLOOD 
and  SAND.”  In  the  upper  left-hand  corner 
in  small  type  the  name  RODOLPH  VALEN- 
TINO. In  the  lower  right-hand  corner, 
IMPERIAL. 

These  were  distributed  throughout  the  town, 
and  thrown  in  all  automobiles  parked  in  the 
business  section.  Immediately  after  the  dis- 
tribution of  these  teaser-cards  a great  many 
people  inquired  at  the  Imperial  to  know  when 

this  picture  would  be  shown. 

1 1 

One  week  before  play  date  the  advance 
newspaper  advertising  was  started.  Also 
2,000  of  the  regular  stock  heralds  were  dated 
and  distributed  from  the  Imperial  theatre 
exits. 

Sunday,  before  the  opening,  Monday,  1,000 
postals  were  mailed  to  cover  the  Imperial’^ 
up-to-date  mailing  list. 

A special  lobby  display  was  arranged  one 
week  in  advance  and  consisted  of  a cut-out 
frame  holding  nine  still  photographs.  Fur- 
thermore, Manager  Beall  was  successful  in 
securing  the  loan  of  a banderilla  that  was 
brought  from  Juarez,  Mex.,  and  that  had 
actually  been  used  in  a bull  fight.  This 
banderilla  was  displayed  in  a one-sbeet  frame. 
One  of  the  still  pictures  displayed  with  it  was 
most  appropriate,  a shot  illustrating  how  the 
banderilla  is  used  in  a fight. 

The  special  lobby  display  during  the  run 
consisted  of  a presentation  of  a small  arena 
or  bull-ring. 


“In  the  Name  of  the  Law”  Is 
Given  Novel  Display 

PHILADELPHIA,  Pa. — The  manage- 
agement  of  the  Victoria  theatre, 
with  the  aid  of  the  police  depart- 
ment, made  up  a novel  and  attractive 
lobby  display  for  use  during  the  run  of 
“In  the  Name  of  the  Law.” 

The  stand  was  in  the  form  of  a folding 
screen  on  which  were  displayed  various 
types  of  handcuffs  and  leg  irons  used  by 
police,  as  well  as  several  unique  weapons 
taken  from  notorious  criminals.  Various 
identification  cards  and  advertisements 
for  the  arrest  of  criminals  completed  the 
display.  One  of  the  most  interesting 
specimens  was  a knife  made  from  a bed 
post  by  a prisoner  in  his  effort  to  escape. 


Manager  Charles  H.  Amos  of  the  Strand  theatre,  Spartanburg,  S.  C.,  erected  this  lobby 

display  on  “ Madame  Peacock” 


E.  R.  Rogers,  managing  director  of  the  Tivoli  theatre,  Chattanooga,  Tenn.,  converted  the 
lobby  display  on  “ The  Old  Homestead,”  shown  recently  in  Motion  Picture  Neivs,  to  the 
above  display  on  “ Human  Hearts  ” for  the  following  week 


Ties  Up  with  Loan  Company 
on  “The  Old  Homestead” 

Philadelphia,  Pa. — A tie-up  with  a building 
and  loan  association,  executed  by  Eli  M. 
Orowitz,  Paramount  exploiteer,  has  broken 
ground  for  the  exploitation  of  “ The  Old 
Homestead.” 

One  of  the  largest  of  such  organizations  is 
the  Greater  West  Philadelphia  Building  and 
Loan  Association,  at  the  head  of  which  are 
a number  of  leading  citizens.  This  associa- 
tion has  received  widespread  publicitv  through 
its  movement  to  build  up  West  Philadelphia. 

Orowitz  sold  this  organization  a herald  with 
a front  flap  showing  “ Theodore  Roberts  in 
the  Paramount  Picture,  ‘ The  Old  Home- 
stead.’ ” 

The  tie-up  line  used  on  the  front  was : “ All 
the  money  in  the  world  isn’t  half  enough  to 
compare  with  the  sentimental  value  attached 
to  ‘ The  Old  Homestead.'  If  you  want  that 
once-in-a-lifetime  thrill  when  you  proudly 
say,  ‘ I've  got  the  h-o-m-e  all  paid  for,’  join 
the  Greater  West  Philadelphia  Building  and 
Loan  Association.” 


Apologizes  to  Patrons  as  Ad 
for  “The  Eternal  Flames” 

DES  MOINES.  Iowa.  — The  Des 
Moines  theatre  used  a somewhat 
unusual  mail  campaign  recently  to 
exploit  “ The  Eternal  Flame,”  when  a 
card  was  sent  to  patrons,  reading: 

“ CORRECTION— and  an  Apology. 
It  was  not  our  intention  to  mislead  you 
when  we  made  the  statement  that  ‘Smilin’ 
Through  ’ was  all  that  the  screen  can 
give.  We  honestly  believed  it  and  so  did 
the  thousands  of  patrons  who  saw  the 
attraction. 

“ We  are  forced  to  retract  our  state- 
ment by  announcing  that  what  we  be- 
lieve to  be  the  peer  of  ‘ Smilin’  Through,’ 
the  Drama  Magnificent,  ‘ The  Eternal 
Flame  ’ in  which  Norma  Talmadge  scores 
triumphantly  is  coming  to  the  Des 
Moines  next  week.” 


Thirty  Foot  Banner  Carried  on 
Airplane  Over  Hartford 

Hartford,  Conn.— Manager  Harry  Needles 
of  the  Princess  theatre  used  an  original  stunt 
on  “ Hurricane’s  Gal  ” which  proved  some- 
what hazardous  but  got  results. 

A plane  flew  over  the  city,  dragging  a ban- 
ner 30  feet  long  and  seven  feet  deep,  about 
250  yards  in  its  rear.  The  papers  called  it 
the  “ aeroplane  tractor,”  and  the  phrase  was 
readily  accepted  and  made  a good  newspaper 
story.  The  danger  came  in  the  risk  of  air  cur- 
rents with  the  “ tractor  ” behind  the  plane, 
that  made  flying  doubly  hazardous. 

Later  on,  the  banner  was  put  in  front  of  the 
theatre  with  the  caption  : “ The  First  Sign  to 
Fly  Over  Hartford.” 


Display  of  40-inch  candle  and  butterfly  used  on 
“ The  Eternal  Flame  ” at  the  Strand  theatre, 
Niagara  Falls,  N.  Y. 


Street  ballyhoos  used  by  the  Tower  theatre  to 
tell  St.  Paul  residents  that  “The  Fast  Mail” 
was  playing  that  house 

Atmospheric  Prolog  Staged  to 
“The  Eternal  Flame’’ 

Lafayette,  Ind. — Manager  Herbert  H.  John- 
son of  the  Luna  theatre  staged  an  effective 
atmospheric  prolog  to  “ The  Eternal  Flame  ” 
when  that  picture  played  his  house  recently. 

The  setting  comprised  dark  draperies  and  a 
huge  cauldron  reposing  upon  a tripod  in  the 
center  of  the  stage.  From  the  cauldron  there 
emanated  a whitish  smoke.  Then  there  ap- 
peared a child  dressed  in  the  garb  of  Cupid. 
Into  the  cauldron  he  poured  from  a trans- 
parent decanter  a deep  red  liquid.  The  he 
stirred  the  mixture  with  a silver  arrow,  where- 
upon it  burst  into  a flaming  shaft  and  at  the 
same  time,  by  cleverly  manipulated  electrical 
illumination,  the  entire  interior  of  the  theatre 
was  suffused  in  a magnificent  red  glow. 

Thus  was  “ The  Eternal  Flame  ” ex- 
emplified. 


Cleveland  Street  Ballyhoo  Is 
Used  on  “Paid  Back’’ 

Cleveland,  Ohio. — The  Standard  theatre 
used  a street  ballyhoo  with  excellent  success 
on  “ Paid  Back”  when  that  picture  was  play- 
ing the  Standard. 

A neatly  attired  man,  with  panama  hat  and 
walking  stick,  walked  about  the  streets  with 
a sign  on  his  back,  reading: 

“ I loaned  a friend  25  cents  to  see  a great 
picture  at  the  Standard  theatre  this  week, 
and  I have  been  ‘ PAID  BACK.’  ” 


Sills’  Make-Up  in  “Skin  Deep’’ 
Is  Exploited 

Chicago,  111. — The  make-up  used  in  the 
early  portion  of  “ Skin  Deep  ” by  Milton 
Sills  was  capitalized  by  W.  K.  Hollander,  pub- 
licity director  for  Balaban  and  Katz,  when 
the  picture  ran  at  the  Chicago  theatre. 

In  the  first  part  of  the  picture  the  featured 
player  has  a crook  make-up  that  makes  him 
unrecognizable.  The  publicity  man  used  this 
picture  in  the  papers  before  any  announce- 
ment was  made  of  “ Skin  Deep  ” and  invited 
motion  picture  fans,  under  the  caption  of  “ Do 
You  Know?”  to  identify  the  player. 

More  than  2,000  replies  were  received.  Of 
these  about  300  were  correct.  The  right  an- 
swer was  given  coincidentally  with  the  first 
display  advertising  on  the  picture  and  made 
the  tie-up  which  created  a large  audience 
interest  for  the  run. 


Ingenious  sign  over  box-office  of  Phillips 
theatre,  Orlando,  Fla.,  on  “Turn  to  the  Right,” 
W.  F.  Estes,  manager 


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Motion  Picture  News 


There  are  three  entrances  to  the  Strand  theatre,  Waco,  Tex.,  hut  only  two  of  them  are  used  by  patrons,  so  when  an  elaborate  compo  board  front 
ic 'as  placed  on  the  house  for  the  showing  of  “The  Eternal  Flame,”  a cut-out  was  placed  in  the  centre  entrance,  against  a curtain,  with  results  as 

shown  above 


Butterflies  and  Music  Exploit 
“The  Eternal  Flame,, 

Des  Moines,  Iowa.— Butterflies  and  music 
were  the  main  notes  in  the  exploitation  cam- 
paign on  “ The  Eternal  Flame,”  staged  by 
the  Des  Moines  theatre. 

The  butterflies  danced  around  the  flames 
produced  by  two  burning  candles  that  have 
symbolized  the  exploitation  on  “ The  Eternal 
Flame.”  They  were  put  in  as  a window  dis- 
play by  Zavet,  the  jeweler,  in  connection  with 
a profile  of  Miss  Talmadge  advertising  the 
Norma  Talmadge  pearls  as  worn  in  the 
picture. 

The  candles,  each  three  feet  long,  burned  for 
forty-eight  hours  with  the  butterflies  clinging 
to  the  mirror.  The  ideal  way  would  have  been 
to  have  an  electrical  butterfly  that  could  fly 
around  and  flap  its  wings,  but  as  a next  best 
idea  the  theatre  used  the  inanimate  variety. 

Although  best  sellers  were  on  every  shelf 
of  the  largest  music  store  in  Des  Moines,  “ The 
Eternal  Flame  ” based  on  the  picture  and 
dedicated  to  Miss  Talmadge,  occupied  the  cen- 
ter space  in  the  long  music  stand,  and  it  was 
advertised  by  a special,  hand-painted  sign 
right  above  the  cash  register.  The  close  prox- 
imity of  this  sheet  of  music  to  the  cash 
register  saved  the  clerk  a lot  of  walking. 


Display  of  handcuffs,  weapons,  etc.,  used  in 
lobby  of  Victoria  theatre,  Philadelphia,  Pa.,  on 
"In  the  Name  of  the  Law,"  through  police 
co-operation 


Housewives’  Matinee  Given  on 
“ Song  of  Life  ” 

PADUCAH,  Ky. — The  Arcade  theatre 
gave  a housewives’  matinee  as  an 
exploitation  stunt  during  the  run  of 
“The  Song  of  Life”  at  which  valuable 
household  articles  were  given  away  by 
three  department  stores  that  figured  in 
the  advertising  on  the  picture. 

Experts  from  these  stores  gave  brief 
talks  on  housework  and  housekeeping 
science  at  the  matinee  and  the  perform- 
ance scored  one  of  the  biggest  hits  of  the 
year.  The  husbands  weren’t  present  but 
they  showed  their  appreciation  in  other 
ways, 


Fashion  Show  Prologue  Used  for 
“Her  Gilded  Cage” 

Rockford,  111. — Combining  a style  revue  and 
a prologue  was  recently  done  successfully  at 
Ascher’s  Midway  theatre  by  Manager  Charles 
H.  Darrell  when  Gloria  Swanson,  in  “ Her 
Gilded  Cage,”  was  the  attraction. 

A platform  was  built  between  the  screen 
and  the  orchestra  pit.  A runway  was  laid 
from  either  side  of  it  to  the  exits  flanking 
the  proscenium.  A cage  was  rigged  over  one 
of  these  exits,  the  set  fitted  with  appropriate 
lighting,  and  in  spite  of  the  heat — the  mercury 
sticking  close  to  100 — the  show  was  well 
received. 

The  fashion  parade  opened  with  the  spot- 
light finding  a young  lady  in  the  center  of  the 
stage  on  a small  pedestal.  In  passing  out  on 
the  side  she  ushered  in  a second  mannequin  and 
the  display  moved  this  way  through  forty- 
four  changes  in  twenty  minutes.  Each  model 
moved  to  a different  piece  of  music  which 
served  to  identify  them  in  the  various  cos- 
tumes. A clever  little  Rockford  miss  worked 
in  a toe  dance  specialty  as  a variation.  Appeal 
was  made  to  mothers  through  a tiny  little  girl. 
The  parade  closed  with  some  jazz  steps  by 
one  of  the  models  in  ballet  costume. 

The  title  of  the  feature  was  worked  in  by 
a male  voice  rendering  “ She’s  Only  a Bird 
in  a Gilded  Cage,”  singing  to  a young  lady 
soprano  placed  in  the  cage  mentioned  above, 
who  carried  the  second  chorus  with  the  man 
in  harmony. 


Exploits  War  Angle  in  Putting 
“Skin  Deep”  Over 

Oklahoma  City,  Okla. — Manager  T.  H. 
Boland  of  the  Empress  theatre,  in  exploiting 
“ Skin  Deep  ” discarded  the  traditional  idea 
that  the  public  won’t  stand  for  war  themes. 
In  fact,  he  concentrated  on  this  angle. 

His  first  stunt  was  a midnight  showing  to 
150  ex-service  men,  members  of  the  American 
Legion.  They  gave  “ Skin  Deep  ” an  official 
endorsement  and  tremendous  word  of  mouth 
advertising. 

Then  Boland  set  to  work  on  his  lobby.  Dis- 
carded army  rifles,  helmets,  war  torpedoes, 
flags  and  a pup  tent  with  a wax  sentry  on 
guard  constituted  the  display  that  not  only 
threw  the  old  ideas  into  oblivion  but  started 
the  way  for  a record  attendance  for  “ Skin 
Deep.” 


Advance  lobby  display  on  “Love  is  an  Awful 
Thing”  prepared  by  the  Rialto  theatre,  Atlanta 


October  28,  1922 


2163 


Gigantic  marquee  sign  prepared  at  the  Lyric  theatre,  Camden,  N.  J on  “Where  Is  My  Wandering  Boy  Tonight?’’  The  figure  is  41  feet  wide 
and  14  feet  high,  and  was  copied  by  the  artist  from  the  one-sheet.  It  is  surrounded  by  electric  bulbs  along  the  edge 


Newsboys  Given  Free  Showing 
of  “The  Devil’s  Foot” 

Indianapolis,  Ind. — The  Central  Amuse- 
ment Company,  which  is  running  the  series 
of  two-reel  subjects  on  “ The  Adventures  of 
Sherlock  Holmes,”  recently  made  a tie-up  with 
the  Indianapolis  Star  for  a special  Saturday 
morning  performance  of  “ The  Devil’s  Foot  ” 
for  Star  newsboys. 

More  than  2,000  newsboys  gathered  in  front 
of  the  offices  of  the  Star  and  marched  in 
parade  formation  through  the  downtown 
streets  to  the  Lyric  theatre,  where  “ The 
Devil’s  Foot”  was  presented  for  their  enter- 
tainment, together  with  a program  made  up 
entirely  of  Educational’s  short  subjects. 
Other  pictures  on  the  program  included 
“ Rolling  Stones,”  “ For  Land’s  Sake  ” and 
Lyman  H.  Howe’s  “ Ride  on  a Runaway 
Train.” 

The  Star  printed  several  advance  stories 
about  this  special  showing  and  about  the  pic- 
tures to  be  presented  at  the  Lyric  and  Isis 
theatres,  and  on  the  Sunday  morning  after 
the  newsboys’  program,  carried  a story  and 
two  big  pictures  under  a three-column  head 
telling  about  the  great  time  the  newsies  had 
at  their  special  performance. 


“Gilded  Cage’’  lobby  prepared  by  A.  P. 
Robert t manager  of  the  Strand  theatre,  Salis- 
bury, N.  C. 


Chariot  Stunt  Used  on  “ Nero  ” 
at  Niagara  Falls,  N.  Y. 

NIAGARA  FALLS,  N.  Y.— The  man- 
agement of  the  Bellevue  theatre 
used  the  always  effective  chariot 
stunt  as  a feature  of  its  exploitation  cam- 
paign for  “Nero”  recently. 

For  an  entire  week  prior  to  the  open- 
ing, a two-horse  chariot  was  driven  about 
the  streets  of  the  city  by  a man  attired 
in  the  toga  and  garments  of  an  ancient 
Roman.  The  affair  was  constructed  at 
little  cost,  the  front  wheels  and  tongue 
of  a wagon  and  a simple  box  of  painted 
tin  being  all  that  was  used. 

On  the  horses  were  placed  large  can- 
vas signs  identifying  the  theatre  and  the 
production. 


Handsome  Lobby  Heralds  Com- 
ing of  “Broadway  Rose” 

Minneapolis,  Minn. — Manager  Gus  Carlson 
of  Sobelman  and  Rowe’s  Blue  Mouse  theatre 
arranged  an  advance  lobby  display  comprised 
of  artificial  roses,  four  oil  paintings  of  the 
star,  and  other  decorative  ideas,  for  “ Broad- 
way Rose.” 

Patrons  entering  the  lobby  of  the  theatre 
saw  first  the  four  oil  paintings  of  the  star,  all 
mounted  on  a wall  of  deep  blue  velour  sepa- 
rated from  each  other  by  clusters  of  small 
artificial  roses.  In  the  inside  lobby  was  an- 
other lavish  display  of  the  flowers  which 
evoked  many  comments  on  their  beauty.  The 
roses  were  tied  in  heavy  ropes,  suspended  in 
loops  from  the  electric  fixtures  on  the  ceiling. 
At  each  door,  leading  into  the  theatre  itself, 
was  placed  a large  urn,  on  which  were  bunched 
more  roses. 

. Above  the  doors  another  unusual  effect  was 
obtained.  On  each  of  the  mirrors  which  are 
built  in  the  wall  above  the  entrance  appeared 
lettering  of  red  cardboard,  reading  “ Coming 
Mae  Murray  in  ‘ Broadway  Rose.’  ” This 
unique  bit  added  effectively  to  the  entire 
decorative  scheme. 


Dollar  Savings  Account  Given 
on  “The  Five  Dollar  Baby” 

Minneapolis,  Minn.- — Manager  S.  G.  Lebe- 
dorff  of  the  Liberty  theatre  found  giving  a 
dollar  away  with  each  ticket  purchased  for 
“ The  Five  Dollar  Baby  ” a highly  effective  ex- 
ploitation measure.  He  had  circulated  hand- 
bills reading : 

“We  will  give  away  a check  for  One  Dollar 
Free  to  every  person  buying  an  adult’s  ticket 
during  the  showing  of  ‘ The  Five  Dollar 
Baby.’  ” 

The  stunt  was  made  possible  through  the 
co-operation  of  a savings  bank,  whose  prac- 
tise it  has  been  to  credit  every  depositor  of  $5 
for  six  months  with  $1,  as  an  inducement  to 
open  an  account.  That  is  to  say,  if  Smith 
puts  $5  in  the  bank  and  guarantees  to  leave 
that  $5  there  six  months,  he  has,  at  the  end  of 
that  period,  $6  to  his  credit. 

The  dollar  the  Liberty  theatre  gave  away 
free  was  in  the  form  of  a cheek  which,  if  de- 
posited in  the  savings  bank  -with  another  $5, 
would  belong  to  the  holder  at  the  end  of  six 
months. 


Effective  use  of  small  lobby  made  by  the 
Standard  theatre,  Cleveland,  on  “ Paid  Back  * 


2164 


Motion  Picture  News 


Grandma’s  Matinee  Given  for 
“Grandma’s  Boy” 

GADSDEN,  Ala.  — Co-operating 
with  the  secretaries  of  churches, 
Manager  A.  L.  Snell  of  the  Im- 
perial theatre  obtained  the  name  of  every 
grandmother  in  Gadsden.  He  then  made 
‘a  personal  call  on  them  and  extended  an 
invitation  to  the  first  matinee  perform- 
ance of  “ Grandma’s  Boy.”  Publicity  was 
given  to  the  fact  of  this  performance. 
The  day  of  the  showing,  a special  sec- 
tion of  the  theatre  was  reserved  for  the 
grandmothers,  64  of  whom  attended. 


“Cinderella  Contest”  Used  at 


Baltimore  on  “Zenda” 


Actor  Arrested  as  Stunt  for 
“In  the  Name  of  the  Law” 

SAN  FRANCISCO,  Cal.— Policeman 
E.  W.  Meredith  won  a $50  prize  by 
arresting  Emory  Johnson,  a motion 
picture  actor.  It  all  evolved  around  a 
performance  at  the  Strand  when  the  pic- 
ture “ In  The  Name  of  The  Law  ” was 
displayed  and  the  proceeds  that  afternoon 
were  used  to  defray  hospital  expenses  of 
a certain  policeman.  The  mayor,  chief 
of  police  and  other  city  dignitaries  were 
in  the  parade. 

Previously  word  had  been  sent  out  that 
Johnson  was  to  parade  the  downtown 
section  attired  in  the  uniform  of  a police- 
man and  that  a $50  reward  would  be  paid 
to  the  first  policeman  who  recognized 
Johnson  and  brought  him  to  the  Strand 
theatre.  That  idea  paid  the  management 
well  also,  for  many  spoke  of  it  for  days. 


Clothing  window  tie-up  on  “ Trouble  ” obtained  by  Butterfly  theatre,  Milwaukee,  IVis.,  through 
Jackie  Coogan  impersonation  contest,  with  suit  shown  as  prize. 


Baltimore,  Md. — A “ Cinderella  contest  ” in 
conjunction  with  showing  of  “ The  Prisoner  of 
Zenda  ” at  the  New  theatre,  one  of  the  White- 
hurst chain,  brought  unusually  good  publicity 
for  the  film,  the  stunt  being  arranged  in  a 
tie-up  with  the  shoe  store  of  N.  Hess  and  Sons, 
on  a leading  shopping  thoroughfare.  Slip- 
pers worn  by  Alice  Terry,  playing  the  lead  in 
the  picture,  were  shown  in  the  store  window 
with  a descriptive  sign  which  offered  first  and 
second  prizes  and  free  tickets  up  to  a seventh 
prize.  The  first  and  second  prizes  were  a 
handsome  pair  of  slippers  made  to  order  for 
the  girls  able  to  wear  the  Terry  slippers. 

A large  painting  of  Alice  Terry  and  Lewis 
Stone  in  the  picture  formed  a background,  and 
tbe  remainder  of  the  window  was  given  over  to 
a special  display  of  women’s  slippers  on  sale 
in  the  store.  As  a boost  for  the  picture  a local 
paper  ran  daily  stories,  starting  with  a picture 
of  Miss  Terry.  More  than  an  hour  was  re- 
quired to  allow  “ try  ons  ” by  applicants  for 
the  prizes. 

The  stunt  was  arranged  by  Leon  Victor, 
publicity  representative  for  “ Tbe  Prisoner  of 
Zenda ; ” Eugene  N.  Daley,  manager  of  the 
New  theatre,  and  Louis  A.  De  Hoff,  booking 
director  for  the  Whitehurst  chain. 


Street  ballyhoo  on  “ The  Storm  ” used  by  the  Sun  theatre,  Omaha.  Red  fire  was  burned  on 
the  inside  of  the  display,  which  was  mounted  on  an  auto  truck,  giving  a forest  fire  effect 


Lavish  Fashion  Review  Staged 
at  Stanley,  Philadelphia 

Philadelphia,  Pa. — A lavish  and  elaborate 
stage  setting  was  used  by  the  Stanley  theatre 
in  connection  with  a Fashion  Review  presented 
under  the  auspices  of  Gimbel  Brothers. 

The  Fashion  Review  was  staged  in  three  epi- 
sodes, being  a combination  of  motion  pictures 
and  displays  by  living  models.  The  pictures, 
showing  how  Paris  was  brought  to  Philadel- 
phia, were  taken  in  France  by  a Stanley  cam- 
eraman. They  first  show  the  establishments  of 
Paris  dressmakers,  the  world’s  famous  manne- 
quins, fashion’s  proving  grounds,  the  great 
restaurants,  the  boulevards  and  Paris  of  the 
moment,  and  this  episode  concludes  with  the 
living  models. 

The  second  episode  brings  more  motion  pic- 
tures, showing  Dame  Fashion  in  varying 
moods  at  the  famous  Casino  at  Deauville,  the 
great  watering  place,  and  then  is  shown  the 
models  in  costumes  for  all  hours.  For  the 
finale  the  film  episode  showed  the  famous 
couturier,  M.  Paul  Poiret,  his  renowned  gar- 
dens and  his  equally  renowned  mannequins. 
Then  the  lifting  of  the  curtains  reveals  the 
stage  set  in  reproduction  of  these  gardens. 


Gandies  and  Pearls  Combine  to 
Exploit  “Eternal  Flame” 

WINSTON-SALEM,  N.  C.— The 
Auditorium  theatre,  in  its  window 
tie-ups  on  “The  Eternal  Flame,” 
used  the  odd  combination,  candles  and 
pearls,  to  attract  the  attention  of  shop- 
pers. Stills  were  used  liberally,  combined 
with  the  pearls,  which  are  used  in  the 
picture. 

The  40-inch  candle  won  attention  be- 
cause of  its  novelty  and  the  fact  that 
shoppers  were  invited  to  make  a study  of 
it  from  a scientific  angle  and  guess  how 
long  it  would  take  to  burn  out  in  con- 
tinuous minutes.  The  idea  was  tied  up 
with  the  title  “The  Eternal  Flame.” 


October  28,  1922 


2165 


Enclosed  lobby  of  cotnpo  board  built 

“Grandma’s  Boy”  Seen  by  350 
Grandmothers 

Philadelphia,  Pa. — Comparatively  few  ex- 
ploitation stunts  manage  to  get  into  conser- 
vative papers  like  the  Evening  Public  Ledger , 
but  it  was  accomplished  by  the  Carman  theatre 
with  a grandmother’s  matinee  on  “ Grandma’s 
Boy,”  which  the  paper  handled  as  a straight 
news  story,  under  a three-column  spread  head 
and  a layout.  The  Ledger  said: 

“ Grandmothers — or  at  least  350  gray- 
haired, spectacled  old  ladies,  who  said  they 
were  grandmothers  and  very  likely  were.  As 
George  Gravenstine  remarked,  ladies  at  that 
age  would  hardly  perjure  themselves  for  the 
sake  of  a free  admission  to  the  movies. 

“ Incidentally,  that’s  what  it  was — ‘ Grand- 
mother’s Day  ’ at  Mr.  Gravenstine’s  movie 
theatre  at  Hilton  street  and  Germantown 
avenue.  They  came  on  the  aims  of  little  boys 
who,  for  the  mere  virtue  of  possessing  grand- 
mothers, were  likewise  admitted  free,  gratis, 
for  nothing.  There  were  in  the  bargain  a 
hundred  odd  little  girls,  but  from  these, 
grandmothered  or  otherwise,  the  management 
collected  admission. 

“ The  idea  came  to  Mr.  Gravenstine  a few 
days  ago  when  he  engaged  for  his  theatre  a 
Harold  Lloyd  movie  called  ‘ Grandma’s  Boy.’ 
Emotionally,  this  picture  sent  Mr.  Graven- 
stine’s memory  spinning  back  to  the  days  of 
his  own  grandmothers. 

“ Be  that  as  it  may,  anyone  who  doubted 
the  virtue  in  Mr.  Gravenstine’s  idea  had  only 
to  watch  the  old  ladies  yesterday.” 


Tie-up  with  radio  store  made  by  the  System 
theatre,  Montreal,  on  “The  Radio  Hound,” 


at  the  Fort  Armstrong  theatre.  Rock  Island,  III., 


“For  Sale”  Tags  Are  Placed  on 
10,000  Auto  Windshields 

ST.  LOUIS,  Mo. — Manager  Greenman 
of  the  Fox  Liberty  theatre  created 
sensation  recently  in  his  exploitation 
on  “A  Fool  There  Was,”  when  he  had 
more  than  10,000  small  cards  hung  to  the 
windshields  of  automobiles  on  the  streets. 

Printed  on  light  red  board,  the  cards 
bore  the  following: 

“THIS  CAR  is  not  FOR  SALE  be- 
cause the  owner  is  going  to  drive  it  to 
the  Fox  Liberty  theatre  to  see  ‘A  Fool 
There  Was.’  ” 

“This  Car”  and  “For  Sale”  were 
printed  in  prominent  type,  with  the  rest 
of  the  wording  smaller. 


Powder  Puffs  Given  Ladies  as 
“ Gilded  Cage  Stunt” 

Atlanta,  Ga. — Manager  DeSales  Harrison 
of  the  Howard  theatre  put  “ Her  Gilded 
Cage  ” over  largely  by  foyer  advertising  dur- 
ing the  week  previous  to  the  showing. 

A large  and  attractive  gilded  cage  made 
of  wooden  rods  and  strips  was  set  up  on  a 
box-like  base  in  the  center  of  the  foyer.  It 
was  “ roped  off  ” by  yellow  ribbon  passing 
around  small  upright  stanchions  setting  about 
four  feet  back  from  the  cage.  The  ribbons 
extended  up  the  grand  stairway  to  the  mezza- 
nine floor,  making  a narrow  passageway  down 
which  a girl,  dressed  and  made  up  to  resemble 
Gloria  Swanson,  passed  on  her  way  to  the 
cage. 

Just  before  the  start  of  each  de  luxe  per- 
formance, afternoon  and  evening,  and  while 
the  foyer  was  packed  with  crowds  entering 
and  leaving,  a small  orchestra  on  the  mezza- 
nine floor  began  to  play.  The  plush  curtains 
at  the  head  of  the  stairs  were  drawn  back  and 
the  girl  stej)ped  out  and  made  her  way  slowly 
to  the  time  of  the  music  down  the  stairs  and 
into  the  cage.  There  she  picked  up  a basket 
of  “ Gloria  Swanson  ” powder  puffs  and  dis- 
tributed them  to  the  ladies.  They  were  en- 
closed in  envelopes  that  carried  a cleverly 
worded  ad  for  the  picture.  When  the  powder 
puffs  were  all  distributed  she  returned  up  the 
stairs  and  vanished  behind  the  plush  curtains.1 

For  this  stunt  Mr.  Harrison  was  fortunate 
in  securing  a girl  that  resembled  Gloria  Swan- 
son very  much.  This  resemblance  was  en- 
hanced by  the  costume  and  make-up. 


for  showing  of  “Blood  and  Sand" 

Fake  Summons  Idea  Used  on 
“Reported  Missing” 

Darlington,  S.  C. — Manager  Baxter  of  the 
Liberty  theatre  got  out  a fake  court  summons, 
in  regular  legal  form,  on  “ Reported  MissJng,’' 
which  he  reports  as  having  gotten  results.  It 
was  gotten  up  in  regulation  style  on  the  outer 
fold,  and  the  copy  inside  included  the  follow- 
ing: 

“ You  are  hereby  summoned  and  required  to 
be  and  appear  at  the  Liberty  theatre  at  one 
or  more  of  the  regular  performances,  that  is 
to  say,  at  5 :30,  7 :15  or  9 p.m.  on  one  or  both 
of  the  calendar  days  Monday,  the  11th,  or 
Tuesday,  the  12th  of  September,  A.  D.  1922, 
there  to  chuckle,  laugh,  roar  and  otherwise 
revel  and  delight  in  and  over  the  greatest 
super-comedy-drama  of  thrills,  surprises,  and 
serio-dramatic  punches  yet  produced,  ‘ RE- 
PORTED MISSING,’  of  which  the  greatest 
dramatic  critic,  ALAN  DALE,  says : j This 
picture  whirls  with  incident,  with  rush  and 
push  and  vigor  and  vim  ’ — and  DALE  doesn’t 
have  to  boost  any  man’s  picture ! 

“ Failing  to  appear  as  above  required  and 
summoned,  and  ‘REPORTED  MISSING,’ 
you  are  hereby  sentenced  to  miss,  forego,  and 
forever  x-egret  passing  up  the  greatest  screen 
treat  of  your  life,  and  in  such  event,  you  are 
warned  to  blame  no  man  for  your  lack  of 
wisdom  and  judgment.” 


P^indow  link-up  with  phonograph  company 
made  during  the  run  of  “ Remembrance”  at  the' 
Capitol  theatre,  New  York  City 


2166 


Motion  Picture  News 


Raffles  Dodge  Finally  Pulled 
on  “The  Masquerader” 

Indianapolis,  Ind. — Ever  since  “ The 
Masquerader  ” has  been  released,  theatre  man- 
agers have  waited  for  some  daring  exhibitor 
who  would  be  able  to  put  across  the  old 
Raffles  stunt  so  commonly  suggested  in  con- 
nection with  the  picture.  Traffic  has  become 
more  congested  and  police  departments  have 
taken  umbrage  at  any  scheme  which  tends  to 
increase  their  trouble.  The  question  of  in- 
conveniencing a great  many  people  has  also 
been  a factor. 

In  several  places  it  has  been  started  since 
“ The  Masquerader  ” was  run  but  because  of 
difficulties  that  arose  it  has  never  been  con- 
summated. The  exhibitor  who  finally  man- 
aged to  straighten  out  all  the  kinks  is  Ralph 
Lieber,  manager  of  the  Circle  theatre,  Indian- 
apolis, Ind. 

In  conjunction  with  the  Indianapolis  Times 
the  Circle  theatre  engaged  a man  ot  roam 
around  the  streets  as  “ The  Masquerader  from 
the  Times.”  The  individual  addressing  him 
by  this  title  was  entitled  to  the  reward.  The 
masquerader  was  at  liberty  for  eight  days  be- 
fore he  was  finally  captured  by  a woman.  In 
the  meantime  the  reward  had  been  raised  from 
$50  to  $100  as  day  after  day  passed  during 
which  the  masquerader  walked  through 
holiday,  baseball  and  fair  crowds  without  be- 
ing recognized. 

Every  day  the  Times  carried  a front  page 
article,  with  a photograph  of  the  masquerader 
that  showed  his  clothing  and  stature  but  not 
the  features  of  his  face.  The  newspaper  arti- 
cles run  in  connection  with  the  man  hunt  were 
gems  of  journalism  in  their  by-play  on  human 
interest  stuff. 

The  tie  up  wasn’t  neglected.  The  Times 
went  to  great  pains  in  explaining  that  the 
Raffles  stunt  should  not  be  taken  as  symboliz- 
ing the  plot  of  “ The  Masquerader  ” and  that 
the  explanation  was  made  for  the  benefit  of 
;tbose  who  were  going  to  the  Circle  theatre. 


Each  day  the  details  of  the  competition  were 
published.  Photographs  of  contestants  were 
printed,  and  on  the  day  of  the  final  choice  of 
Cleveland’s  Cinderella,  when  the  lucky  woman 
was  to  get  a pair  of  slippers,  the  shoe  store 
was  crowded  with  eager  applicants  for  the 
coveted  distinction. 


Minuet  prologue  to  “ The  Eternal  Flame,”  staged  by  Edzvard  L.  Hyman,  managing  director 
of  Brooklyn  Mark  Strand  theatre,  Brooklyn,  N.  Y.  The  curtains  are  of  dark  blue  plush 


Frank  J.  Miller,  manager  of  theatres,  arranged  this  lobby  display  at  the  Modjeska  theatre, 
Augusta,  Ga.,  in  connection  with  the  shouting  of  "Manslaughter.”  The  figure  is  a cut-out 


Shoe  Store  Tie-Up  Effective  In 
Exploiting  “Zenda” 

Cleveland,  0. — A co-operative  arrangement 
with  a leading  shoe  store  materially  added  the 
Stillman  theatre  here  recently  in  putting  over 
“ The  Prisoner  of  Zenda.” 

In  the  window  of  the  N.  0.  Stone  Shoe  com- 
pany was  shown  a pair  of  slippers  worn  by 
Alice  Terry,  who  plays  the  role  of  Princess 
Flavia  in  “ The  Prisoner  of  Zenda.”  A large 
sign  was  displayed,  which  read : “ These 

dainty  slippers  were  worn  by  Alice  Terry,  in 
the  making  of  the  picture  production,  “ The 
Prisoner  of  Zenda,”  to  be  presented  week  of 
August  20th  at  the  Stillman  theatre.  Can  any 
Cleveland  girl  wear  them?  The  following 
prizes  will  be  given : First,  second  and  third 
ladies  whom  the  slippers  fit,  a handsome  pair 
of  slippers  each,  made  to  order.  Fourth,  fifth, 
sixth  and  seventh  prizes,  free  tickets  to  “ The 
Prisoner  of  Zenda.”  They  can  be  tried  on  in- 
side store  in  Ladies’  Shoe  Department  Tuesday 
Morning,  August  22  between  10  and  11  o’clock. 

A large  colored  painting  showing  Lewis 
Stone  and  Alice  Terry  was  exhibited  in  the 
window,  and  provided  an  attractive  back- 
ground. A large  assortment  of  ladies’  slip- 
pers completed  the  effective  display. 

The  Cleveland  Press  published  a detailed 
daily  story  about  the  progress  of  the  competi- 
tion. The  first  day’s  story  outlined  the  gen- 
eral idea  of  the  stunt,  under  a large  picture  of 
Miss  Terry.  It  made  an  appeal  to  civic  pride, 
in  that  it  gave  the  opinion  of  experts  that 
Atlanta,  Pittsburg  and  Portland  were  the  only 
cities  in  which  “ Cinderella  feet  ” could  be 
found.  The  story  went  on  to  give  the  average 
size  of  women’s  feet  in  Cleveland  as  5%,  in 
comparison  with  the  average  M/2  which  these 
other  cities  boasted. 


Theatre  Ties  Up  With  Art  Shop 
to  Exploit  “Out  of  the  Dust” 

BALTIMORE,  MD.  As  an  additional 
attraction  for  “ Out  of  the  Dust,” 
while  playing  at  the  New  Theatre, 
arrangements  were  made  with  an  art 
shop  of  the  city  to  accept  seat  coupons 
in  exchange  for  prints  suitable  for  fram- 
ing, of  famous  paintings  by  Frederic 
Remington,  great  portrayer  of  western 
life. 


October  28,  1922 


2167 


' 'PI 

It— 

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Elaborate  atmospheric  lobby,  strongly  suggesting 

Safety  Campaign  Tie-Up  Wins 
“Manslaughter”  Publicity 

Baltimore,  Md. — A publicity  campaign  in 
which  the  police  department,  the  Merchants’ 
and  Manufacturers’  association,  the  Mayor, 
the  Governor  of  the  State  and  the  Auto- 
mobile Club  of  Maryland  all  took  an  active 
part  and  lent  not  only  endorsement  but  active 
cooperation,  has  just  been  completed  by  the 
Century  theatre  here  for  “Manslaughter.” 

The  publicity  was  particularly  well  done 
since  the  name  of  the  film  was  mentioned 
only  incidentally.  For  example,  the  city  was 
posted  with  placards  and  posters  calling  at- 
tention to  the  need  of  safety  first  measures 
and  the  fact  that  manslaughter  might  be  the 
consequence  of  failure  to  heed  the  warning. 
These  posters  were  placed  on  traffic  patrol- 
men’s stands,  police  department  signs  and 
on  buildings  as  well  as  on  the  usual  boards. 

The  Automobile  club,  seeing  the  real  op- 
portunity in  the  scheme,  arranged  to  have  the 
watchmen  stationed  at  automobile  parking 
spots  distribute  several  thousand  windshield 
stickers  bearing  the  words: 

Be  Careful!  Manslaughter  may  result  from 
carelessness. 

The  M.  and  M.  association,  Governor 
Bitehie  and  Mayor  Broening  all  wrote  en- 
dorsing the  campaign  and  including  in  their 
letters  matters  pertaining  to  safety  which 
could  be — and  were — printed  by  the  city 
papers  as  straight  news.  Heavy  advertising 
at  the  opening  of  the  week  emphasized  the 
safety  campaign  feature  as  well  as  presented 
the  picture.  Eugene  N.  Daley,  manager  of 
the  Century,  and  Leslie  F.  Whalen,  publicity 
man  for  Paramount,  put  over  the  campaign. 


Automobile  which  toured  territory  around  Erie, 
Pa.,  prior  to  showing  of  “ Remembrance  ” at 
the  Rialto  theatre 


forest  setting,  prepared  by  J.  A.  Haas,  manager 
the  Pines” 


Lobby  Transformed  Into  Saloon 
For  “The  Kick-Back” 

ATLANTA,  Ga. — Manager  G.  M.  Phil- 
lips of  the  Strand  theatre  brought 
back  many  old  memories  in  exploit- 
ing “The  Kick-Back,”  when  his  lobby  was 
transformed  into  a replica  of  an  old  west- 
ern saloon,  complete  in  every  detail.  On 
the  right  hand  side  was  a regular  bar 
where  soft  drinks  were  served  to  patrons. 
This  was  accomplished  by  tying  up  with 
a local  soft-drink  manufacturer. 

Steps  lead  up  stairs  to  the  conventional 
“rooms”  of  the  miners,  and  on  the  little 
platform  at  the  back  of  the  steps  was  a 
cut-out  of  Harry  Carey  leaning  over  the 
railing.  Needless  to  say  the  lobby  had  a 
“kick”  and  “The  Kick-Back”  enjoyed  a 
successful  run. 


Co-operative  window  display,  with  illuminated 
poster  with  flasher,  arranged  at  Canton,  Ohio, 
on  ‘‘The  Storm”  by  the  Mozart  theatre 

Sign  Painting  Contest  Brings 
Kids  Out  for  Picture 

Richmond,  Ya. — A stunt  which  could  be 
applied  to  any  picture  likely  to  interest  chil- 
dren was  used  by  the  manager  of  the  Bijou 
theatre  on  “ A Trip  to  Paramountown,”  when 
he  staged  a special  showing  for  the  kids,  who 
were  invited  free. 

The  management  also  offered  prizes  of  full 
school  kits  to  youngsters  making  the  best  signs 
for  the  special  showing. 

The  signs  all  read:  “We  are  going  on  a 
trip  through  Paramount  Land.” 

The  kids  assembled  at  a given  spot  and 
beat  a noisy  way  to  the  theatre. 


of  Chine’s  theatre,  Los  Angeles,  on  ‘‘Colleen  of 

Many  Exploitation  Stunts  Are 
Staged  in  Kansas 

Kansas  City,  Mo. — Unusual  interest  in  ex- 
ploitation is  being  shown  just  now  in  the 
Kansas  City  territory.  Here  are  a few  ran- 
dom excerpts : 

To  cram  your  fork  into  the  breast  of  a fried 
chicken  and  pull  out  a card,  placed  just  under 
the  skin,  reading,  “ It’s  only  ‘ Skin  Deep  ’,” 
and  to  receive  a telegram,  while  away  from 
home,  telling  you  not  to  book  Paramount  pic- 
tures, that  the  police  force  is  inadequate, 
signed  by  the  chief  of  police  of  your  town — ■ 
those  are  two  stunts  that  will  be  pulled  at  the 
Kansas  convention  in  Wichita,  Kans. 

Then  J.  C.  Cruise,  manager  of  the  Quality 
theatre,  Independence,  Kans.,  drew  out  the 
crowds  last  week  when  he  staged  a dog  race 
down  the  thoroughfare  of  his  hamlet,  each  dog 
being  enveloped  in  a poster,  reading:  “The 

Silent  Call.” 

And  last,  but  by  no  means  least,  Howard 
Kingsmore  of  the  Kansas  City  Paramount 
office  broke  into  the  limelight  by  staging  a re- 
semblance contest  at  Electric  Park  during 
Paramount  Week.  Many  were  the  girls  who 
thought  they  resembled  Gloria  Swanson,  but  a 
silver  loving  cup  and  season  passes  to  the 
Newman,  Royal  and  Twelfth  Street  theatres 
fully  satisfied  all  contestants. 

Stanley  Chambers,  Miller  theatre,  Wichita, 
Kans.,  had  cards  placed  on  virtually  every 
cigar  lighter  in  Wichita,  “ This  flame  is  for  a 
light — ‘ The  Eternal  Flame  ’ is  for  the  heart — - 
Norma  Talmadge — Miller  theatre.” 


Float  used  in  Labor  day  parade  at  Boston  on 
“A  Little  Child  Shall  Lead  Them”  at  Tremont 
Temple 


2168 


Motion  Picture 


e vj  s 


Jeweler  Lends  Diamond  Display 
as  “ Pink  Gods  ” Hook-Up 

ATLANTA,  Ga. — By  tying  up  with  a 
local  jewelry  house  Manager  Phil 
Gersdorf  of  the  Rialto,  Atlanta, 
was  able  to  secure  for  exploitation  in  his 
lobby  a showcase  of  diamonds  for  Bebe 
Daniels  in  “Pink  Gods.”  These,  of  course, 
were  great  eyecatchers  and  helped  con- 
siderably in  putting  over  the  picture. 
Manager  Gersdorf  also  secured  window 
tie-ups  with  the  jewelry  house. 


Pictures  Exploited  at  Spokane 
Fair  for  First  Time 


Spokane,  Wash. — “ Blood  and  Sand  ” and 
“ The  Valley  of  Silent  Men,”  were  introduced 
to  thousands  of  Spokane  people  during  the 
29th  annual  Spokane  Interstate  Fair  and 
Livestock  show. 

For  the  first  time  in  the  history  of  the  local 
fair  association  a motion  picture  firm  was  al- 
lowed to  advertise  its  advance  releases  before 
a grandstand  of  more  than  10,000  people. 
And  the  fair  association  helped  put  on  the 
stunt. 

Scores  of  prize  winning  cattle  and  horses 
were  used  to  advantage  by  the  Paramount 
representative  in  telling  of  the  41  coming  re- 
leases. Large  banners  bearing  the  names  of 
the  41  pictures  were  worn  by  the  prize  cattle 
in  their  march  before  the  grandstand  audience. 

A special  feature  and  novel  attraction  was 
used  to  introduce  “ Blood  and  Sand  ” which 
showed  the  latter  part  of  fair  week. 

One  man,  representing  Rodolph  Valentino, 
was  dressed  in  a bull  fighter’s  costume  and  car- 
ried a spear.  At  his  side  were  several  other 
men  dressed  in  the  full  regalia  of  picadors 
and  matadors.  Other  picadors  and  matadors 
rode  on  decorated  horses  and  a wild  steer  was 
released  in  the  race  track  before  the  grand 
stand.  This  presentation  very  cleverly 
brought  out  that  portion  of  the  bull  fight  scene 
in  “ Blood  and  Sand.” 


Police  Escort  Meets  Print  of 
“Foolish  Wives”  at  Train 

WILMINGTON,  N.  C— Ernest  G. 
Stellings,  manager  of  the  Grand 
theatre,  in  addition  to  most  of  the 
stunts  that  have  been  reported  on  “Fool- 
ish Wives”  went  a little  farther  and  had 
the  exchange  wire  him  to  have  a police 
escort  meet  the  train  that  brought  the  pic- 
ture to  Wilmington,  as  it  carried  an 
extremely  high  valuation. 

Stellings  at  once  got  the  police  chief, 
who  designated  two  officers,  armed,  to 
meet  the  train  and  the  picture  was 
escorted  to  the  biggest  bank  there  and 
deposited  in  the  vault  over  night.  An 
officer  accompanied  the  print  to  the  bank 
that  night  after  closing  to  see  that  it  was 
safely  locked  up. 


Attractive  compo  board  display  on  automobile  truck  which  toured  Philadelphia  in  connection 
with  the  showing  of  “ The  Prisoner  of  Zenda”  at  the  Aldine  theatre 


Tie-up  with  phonograph  company  on  “My  Wild  Irish  Rose”  arranged  at  Cleveland 


Aside  from  the  postcards,  Manager  Case 
also  had  2,000  automobile  cards  printed. 
These  were  the  same  size  as  the  postcards, 
but  instead  of  beginning,  “ Dear  Friends,” 
the  auto  cards  started  “ Do  You  Know  That — ” 
On  the  opposite  side  of  the  card,  instead  of  the 
space  for  the  name  and  address,  the  card  said, 
“ 1 Top  O’  The  Mornin  ’ To  You  Soon  at  the 
Columbia  theatre.”  In  this  way  Manager 
Case  put  over  some  advance  advertising  on  his 
coming  attraction.  The  automobile  cards  were 
fastened  on  the  steering  wheels  of  cars  that 
were  parked  in  the  downtown  streets. 


Puts  Personal  Touch  in  Cards 
on  “Human  Hearts” 

Seattle,  Wash. — Direct  personal  advertising 
with  a short,  pointed  message  was  used  with 
success  by  Manager  R.  W.  Case  of  the  Colum- 
bia theatre  as  one  of  the  means  of  putting  over 
“ Human  Hearts.” 

The  day  the  showing  of  “ Human  Hearts  ” 
began,  2,000  postcards  were  sent  through  the 
mails  to  established  families  in  the  city. 
The  cards  began,  “ Dear  Friends: — There  will 
be  three  and  perhaps  four  pictures  this  season 
that  will  rank  as  the  outstanding  photoplays  of 
the  year.  ‘ Human  Hearts  ’ is  one  of  these.” 
A small  picture  of  House  Peters  covered  a 
part  of  the  card  on  the  left-hand  side,  and 
beneath  the  picture  was  the  words,  “ P.S. — 
‘ Human  Hearts  ’ is  now  playing  at  the  Colum- 
bia Theatre  ” in  small,  heavy  type  letters. 
Following  this  printed  matter  came  an  an- 
nouncement of  the  other  attractions  on  the 
same  bill  as  “ Human  Hearts.”  The  postcard 
was  signed,  “ Sincerely  yours,  re-created,  The 
Columbia  theatre.” 


“Blood  and  Sand”  is  Billed  as 
Bull-Fight  at  Mattoon 

MATTOON,  111. — Great  excitement 
was  caused  in  Mattoon  when  Pet- 
erson’s Park  billed  Juan  Gallardo, 
the  world’s  greatest  matador,  in  a bull- 
fight, instead  of  Rodolph  Valentino  in 
“Blood  and  Sand.”  A striking  one-sheet 
in  four  colors,  red,  green,  yellow  and 
black,  which  proclaimed  Gallardo  “the 
world’s  paramount  toreador,”  who  will 
thrill  Mattoon  “with  his  matchless  dar- 
ing.” 

About  the  time  the  town  was  all  worked 
up  about  it,  Mike  Vogel,  St.  Louis  Para- 
mount exploiteer,  arrived  as  Gallardo’s 
personal  representative.  The  mayor  pro- 
hibited such  an  exhibition.  Mike  then 
gave  him  the  ha-ha  with  a newspaper  ad 
that  the  bull-fight  was  only  part  of  “Blood 
and  Sand”  playing  at  Peterson’s  Park 
soon. 


October  28,  1922 


2169 


Lobby  display  on  “Grandma’s  Boy”  built  at  the  Imperial  theatre,  Asheville,  N.  C.,  of  which  John  B.  Carroll  is  manager.  The  house  and  well  were 

built  up  solid  in  the  lobby,  and  cut-outs  were  placed  at  either  side  of  the  entrance 


Well  Rounded  Campaign  on  “In 
the  Name  of  the  Law’’ 

Atlanta,  Ga. — A well  rounded  out  exploita- 
tion campaign  helped  Manager  Phil  Gersdorf 
of  the  Rialto  theatre  considerably  in  putting 
over  “ In  the  Name  of  the  Law.”  To  begin 
with  he  had  a giant  cut-out  of  a policeman 
strung  up  on  top  of  the  marquee  which  by  its 
size  attracted  attention  on  all  sides. 

He  also  tied  up  with  local  policemen  and 
gave  them  a special  performance  of  the  pic- 
ture, which  pleased  and  caused  a great  deal 
of  word  of  mouth  advertising,  and  incidentally, 
made  things  easier  for  Mr.  Gersdorf  in  secur- 
ing other  exploitation.  He  had  illustrated 
cardboards  printed  reading  “ Don’t  park 
within  fifteen  feet  of  the  water  plug — In  the 
Name  of  the  Law  ” and  hung  them  on  down- 
town fire  plugs. 

Just  now  several  downtown  streets  are  be- 
ing repaired  and  certain  parts  of  them  are 
closed  to  traffic.  At  each  of  these  points 
manager  Gersdorf  set  up  a cut-out  of  an  officer 
holding  out  his  hand  as  if  stopping  the  traffic. 
The  Words  “ Stop ! In  the  Name  of  the 
Law  ” were  printed  on  each  cut-out  and  at  the 
bottom  in  large  red  lettering  were  the  words 
“ At  the  Rialto  this  week.” 


Front  of  Cine  Esmeralda,  Buenos  Aires,  South 
America,  for  showing  of  “ Foolish  Wives” 


Theatre  Program  Distributed 
In  Hotel  Rooms 

WILMINGTON,  N.  C.— The  How- 
ard-Wells  Amusement  Company 
force  in  Wilmington  are  distribut- 
ing a neat  eight-page  program  for  all 
their  houses  and  Ernest  G.  Stellings, 
manager  of  the  Grand  theatre,  has  ar- 
ranged for  the  placing  in  the  rooms  of 
the  leading  hotel  one  of  these  programs 
each  Sunday  morning  for  the  ensuing 
week.  The  hotel  management  feels  that 
they  are  giving  their  guests  a little  ser- 
vice in  this,  as  all  the  theatrical  attrac- 
tions are  listed,  and  it  is  sure  that  the 
theatres  are  receiving  some  benefit 
from  it. 


Hoyt  s Dc  Luxe  theatre,  Sydney,  Australia,  used 
this  lobby  cut-out  display  on  “The  Toreador” 

Makes  Tie-Up  With  American 
Legion  on  “Sonny'’ 

Nebraska  City,  Neb— Manager  Robert, 
Booth  of  the  Paramount  theatre  had  the  idea 
for  putting  over  “ Sonny.”  Then  he  sat  back 
while  the  American  Legion  did  the  work  for 
him. 

Seizing  upon  the  “service”  angle  of  the 
story  he  interested  the  Legion  post  in  the  pic- 
ture with  the  result  that  the  Legion  undertook 
the  obligation  of  sending  letters  to  all  theatre- 
goers in  the  town,  recommending  the  picture. 


Locomotive  Ballyhoo  for  “The 
Crossroads  of  New  York" 

Orlando,  Fla.- — Manager  M.  F.  Estes  of  the 
Beacham  theatre  built  a beaver  board  loco- 
motive over  a small  auto  truck  for  a ballyhoo 
on  “ The  Crossroads  of  New  York.”  It  was 
driven  all  over  the  city  the  day  before  and 
during  the  engagement.  When  the  truck  was 
not  being  driven  about  it  was  parked  in  front 
of  the  theatre.  Banners  on  the  sides  told 
about  the  picture. 

A realistic  touch  was  obtained  by  burning 
a can  of  woolen  rags  inside  the  “ locomotive.” 
These  gave  off  smoke  that  was  carried  out 
through  the  smokestack  by  a piece  of  garden 
hose.  An  air  pump  blowing  into  the  bottom 
of  the  can  assured  a plentiful  supply  of  smoke 
at  all  times. 

The  locomotive  was  supplied  with  a cow- 
catcher. And  it  had  a bell  that  was  kept  ring- 
ing as  it  went  along  the  streets.  Orlando  had 
never  seen  anything  like  this  before,  and  there 
is  no  doubt  that-  it  got  the  attention. 


Posters  on  traffic  towers  and  police  patrol  for 
“In  the  Name  of  the  Law”  at  the  Modjeska 
theatre,  Augusta,  Ga.,  of  ii’hich  Frank  J.  Miller 
is  manager 


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Motion  Picture  News 


Boat  Cut-Outs  in  Lobby  and  on 
Car  for  Keaton  Comedy 

MONTGOMERY,  Ala. — Effective  use 
of  cut-outs  was  made  recently  by 
Manager  W.  A.  Doster  of  the 
Strand  theatre  in  exploiting  “ The  Boat.” 
In  the  center  of  the  lobby  was  placed  a 
painted  boat  with  cut-out  of  Keaton 
steering  it.  The  name  of  the  boat,  “ Dam- 
fino,”  was  painted  on  the  hull. 

As  a street  ballyhoo  a cut-out  boat  in 
full  sail  was  mounted  on  a cut-down  auto. 
The  name  of  the  boat  was  prominently 
displayed.  Banners  on  the  car  told  of 
the  attraction  at  the  Strand. 


Juvenile  Singing  Contest  Is 
Tie-Up  on  “Burning  Sands” 

SCOTTS  BLUFF,  Neb.— Manager 
Billy  Ostenberg  of  the  Orpheum 
theatre  plans  to  use  200  copies  of 
“Burning  Sands,”  a musical  number  pub- 
lished by  Richmond  Robbins,  Inc.,  as  a 
tie-up  on  the  picture  of  the  same  name. 

Mr.  Ostenberg  made  a further  tie-up 
with  the  Platte  Valley  News  to  sponsor 
a juvenile  singing  contest.  A soloist  is 
already  rendering  the  song  in  the  theatre 
and  boys  wishing  to  compete  in  the  sing- 
ing contest  have  an  opportunity  of  learn- 
ing the  selection  by  ear. 

Mr.  Ostenberg  has  offered  substantial 
cash  prizes  to  the  winners.  The  contest 
itself  will  be  held  as  a preliminary  to  a 
picture  other  than  “Burning  Sands.”  The 
winners  will  sing  as  a prologue  to  “Burn- 
ing  Sands.” 


Helen  Lynch  Name  Contest  Is 
Tied  Up  with  News-stands 

Cincinnati,  Ohio. — Valuable  window  space 
in  ten  leading  magazine  stands  was  obtained 
for  the  Strand  theatre  on  its  showing  of 
“ F ools  First,”  through  a tie-up  with  the  Cin- 
cinnati News  Company. 

The  window  posters  provided  by  the  maga- 
zine for  the  Helen  Lynch  name  contest  tie-up 
had  not  arrived  at  the  office  of  the  news  com- 
pany in  time  for  use  during  the  play  dates 
at  the  Strand.  W.  A.  Clark,  publicity  man- 
ager for  the  theatre,  obtained  some  attractive 
star  stills  of  Miss  Lynch  from  the  exchange 
and  had  signs  made  calling  attention  to  the 
fact  that  “ the  star  without  a name,”  was 
playing  in  “Fools  First”  at  the  Strand,  and 
invited  patrons  to  read  the  magazine  and  take 
part  in  the  contest.  The  idea  made  its  appeal 
and  helped  to  put  the  Neilan  film  over. 

The  news  company  arranged  to  follow  up 
this  campaign  in  the  suburbs  of  Cincinnati, 
utilizing  the  same  cards  to  advertise  the  fea- 
ture as  it  plays  in  the  various  suburban  the- 
atres. At  the  same  time  arrangements  are 
being  made  for  the  theatres  to  strengthen  the 
tie-up  by  showing  the  same  contest  slides  on 
their  screens  in  advance  of  the  showings. 


Prolog  to  “The  Loves  of  Pharaoh”  staged  at  the  Adams  theatre , Detroit,  Mich.,  with 
Doraldina,  the  dancer.  The  entire  setting  was  prepared  in  the  Adams  art  department 


“Good  Provider”  Tie-Up  Helps 
Theatre  and  Merchants 

Ottawa,  Ont.— An  interesting  tie-up  be- 
tween a theatre  and  local  merchants  was  car- 
ried out  in  connection  with  the  presentation  of 
“ The  Good  Provider  ” at  the  Imperial  theatre 
during  the  week  of  Sept.  18th.  No  less  than 
three  combination  pages  appeared  in  two  local 
newspapers  on  Saturday,  Sept.  16th,  to  an- 
nounce the  plan.  Upwards  of  twenty  Ottawa 
stores  used  advertising  space  on  the  pages  and 
the  theatre  also  used  appropriate  space. 

Announcement  was  made  that  each  of  the 
merchants  would  give  a free  matinee  pass 
which  would  be  good  any  afternoon  except 
Saturday  during  the  remainder  of  September 
on  the  presentation  of  a card  which  would  be 
given  to  each  patron  at  the  theatre  during  the 
engagement  of  “ The  Good  Provider.”  The 
cards  distributed  at  the  theatre  bore  the  names 
of  all  advertisers  on  the  special  pages  and  the 
merchants  agreed  to  recognize  the  cards  with 
a special  10  per  cent  discount  on  purchases 
made  at  their  stores  during  the  week. 

The  stunt  worked  to  the  benefit  of  both  the- 
atre and  advertisers.  The  plan  meant  that  at- 
tendance at  the  Imperial  during  the  week  of 
September  18th  entitled  patrons  to  a 10  per 
cent  discount  at  some  twenty  stores  during  the 
same  week,  and  patronage  at  one  of  the  stores 
gave  a cardholder  a chance  to  see  another 
show  at 'the  Imperial  any  afternoon  during  the 
subsequent  week  without  charge. 


Colonial  Program  Augmented 
as  Exploitation  for  Theatre 

SAN  DIEGO,  Cal. — The  Colonial  the- 
atre management  has  engaged  Miss 
Charlotte  Treadway  and  company  to 
put  on  30-minute  playlets  at  several  per- 
formances each  day,  between  pictures. 
Miss  Treadway  was  formerly  leading 
lady  with  the  Strand  Players,  was  em- 
ployed in  a long  season  of  stock  at  the 
old  Strand,  which  has  recently  been  razed 
to  give  space  for  the  new  Pantages 
vaudeville  house,  contract  for  which  has 
been  let.  Miss  Treadway’s  opening  play 
at  the  Colonial  was  “ Say  It  With  Flow- 
ers.” The  feature  film  of  the  program 
was  “The  Golden  Trail.” 


Illuminated  lobby  display  used  by  the  Strand  theatre,  Lansing,  Mich.,  on  " The  Storm 


October  28,  1922 


2171 


H.  0.  Martin,  manager  of  the  Chicago  Pathe  exchange,  had  this  dummy  locomotive  circulate  through  Chicago  streets  to  promote  the  opening  of 
“Speed.”  Its  itinerary  was  so  planned  that  it  passed  six  sclioolhouses  each  day  at  intermission  period,  when  large  numbers  of  school  children  were 

around 


Physicians  Express  Opinions 
On  “The  Masquerader’ ' 

Lawton,  Okla. — Manager  H.  A.  Williams 
of  the  Murray  theatre  took  advantage  of  the 
dual  role  feature  of  “ The  Masquerader,”  and 
got  prominent  physicians  to  express  an  opin- 
ion as  to  whether  such  a close  resemblance  of 
two  men  as  forms  the  basis  of  the  story 
of  “ The  Masquerader”  were  possible.  To 
start  the  exploitation  the  manager  did  some 
research  work  and  uncovered  records  of  where 
double  identity  and  mixed  identities  had 
puzzled  the  police. 

With  this  as  a basis  he  went  the  rounds  of 
the  medical  fraternity  and  uncovered  a wealth 
of  material  that  formed  the  basis  of  a feature 
article  in  the  Oklahoma  Constitution . 

The  Constitution  went  a step  further  and 
arranged  a personally  conducted  shopping 
tour  for  a mysterious  man  garbed  in  a mask 
and  Prince  Albert.  It  was  sponsored  by  the 
paper’s  advertising  department,  all  the  stores 
staging  bargain  sales  at  set  hour  with  the 
understanding  that  the  masquerader  would 
head  the  shopping  contingent. 

It  worked  all  ways.  The  stores  were  glad 
of  the  notice,  the  newspaper  had  a chance  for 
an  extra  advertising  spread  and  the  Murray 
theatre  profited  by  a lot  of  gratuitous 
publicity. 


Co-operative  zvindow  tie-up  on  “The  Eternal 
Flame”  and  Norma  pearls  at  Columbus,  Ohio, 
for  the  showing  at  the  Colonial  theatre 


Guy  Bates  Post  Tied  Up  With 
Dunlap  Hats 

LOS  ANGELES,  CAL.  — Because 
Guy  Bates  Post  happened  to  pose 
for  photographs  in  a Dunlap  hat,  a 
handsome  window  display  was  obtained 
at  Desmond’s,  who  handle  these  hats,  in 
connection  with  “ The  Masquerader.” 

The  best  part  of  the  tie-up  is  that  it 
can  be  applied  nationally  to  window  dis- 
plays wherever  Dunlap  hats  are  sold  and 
whenever  the  star  appears  in  any  future 
production  because  there  is  nothing  in 
the  photographs  to  specialize  upon  “ The 
Masquerader.”  The  tie-up  is  just  as  good 
for  any  later  production  in  which  Post 
may  appear. 


Manager  Johnson  of  the  Majestic  theatre, 
Ashtabula,  Ohio,  and  street  ballyhoo  he  prepared 
on  “Three  Live  Ghosts” 


Camera  Goes  About  Town  to 
Exploit  “Nice  People” 

Des  Moines,  Iowa. — With  the  co-operation 
of  John  J.  Friedl,  Paramount  exploiter, 
Manager  Ed  Helmts  of  the  Des  Moines  theatre 
put  a local  camera  man  on  the  streets,  who 
quietly  shot  about  400  feet  of  film  showing 
“ leading  citizens  ” or  “ nice  people  ” going 
in  and  out  of  stores,  and  so  on. 

Three  days  before  the  picture  opened  they 
mounted  the  camera  on  a truck,  which  was 
driven  through  town  while  the  camera  man 
turned  the  crank  as  if  he  were  taking  movies. 
A banner  read: 

“We  are  taking  pictures  of  ‘ Nice  People.’ 
See  yourself  at  the  Des  Moines  theatre  next 
week.” 


Storm  Outfits  Given  Children  as 
Tie-Up  on  “The  Storm” 

Jamaica,  L.  I. — A popularity  contest  in 
which  complete  storm  outfits  were  presented 
to  four  children  was  the  appropriate  tie-up 
arranged  by  J.  C.  Fink,  manager  of  the  Mer- 
rick theatre,  when  “ The  Storm  ” played  that 
house. 

The  contest  tie-up  was  made  with  the  Long 
Island  Daily  Press..  It  consisted  of  a popu- 
larity coupon  run  in  the  paper  each  day  during 
the  two  weeks  preceding  the  showing.  Tin 
coupon  was  for  voting  for  the  most  popular 
school  boy  or  girl  in  Queens  County,  N.  Y., 
between  the  ag^s  of  7 and  16. 

The  most  popular  boy  and  girl  each  received 
a complete  storm  outfit,  consisting  of  a rubber 
raincoat  and  a storm  hat,  a pair  of  rubber 
boots  and  an  umbrella.  The  next  most  popular 
pair  each  received  a coat  and  hat,  a pair  of 
rubbers  and  an  umbrella.  The  storm  outfits 
were  donated  by  a local  store,  and  were  dis- 
played in  the  theatre  lobby  during  the  contest. 

For  street  display  Fink  made  a weather 
indicator,  made  like  a huge  thermometer,  and 
with  various  weather  conditions  painted  up 
the  scale  and  with  “ The  Storm  ” at  the  high 
point  of  the  scale.  The  “ mercury  ” was 
painted  on  with  chalk  each  day  so  it  would 
reach  the  top  on  the  day  of  the  showing.  This 
indicator,  which  was  used  both  inside  and 
outside  the  theatre,  attracted  a lot  of  attention. 


Fink  made  an  attractive  three-sheet  trans- 
parency from  one  of  the  forest  fire  posters 
supplied  with  “ The  Storm.” 


Car  driven  by  Mose  Klein,  manager  of  the 
Majestic  theatre,  Clarkesville , Tenn.,  in  Ameri- 
can Legion  parade,  exploiting  “Skin  Deep” 


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Motion  Picture  News 


“Eternal  Flame  ” Copy  Breaks 
Into  Sporting  Page 

Newark,  X.  J. — Front  page  publicity  is 
not  so  new  these  days,  but  it  remained  for 
D.  J.  Shepherd,  managing  director  of  the 
Branford  theatre,  to  break  into  the  sporting 
page  for  two  consecutive  weeks.  The  pub- 
licity centered  around  a girls'  track  meet  that 
was  tied  up  with  the  showing  of  “ The  Eternal 
Flame.” 

Norma  pearls  were  the  prizes  awarded  to 
the  winners,  instead  of  medals,  and  it  was  in 
this  manner  that  the  tie-up  was  effected  which 
brought  " The  Eternal  Flame  ” the  exploita- 
tion. No  sooner  had  the  idea  of  a girls’  ath- 
letic meet  been  formulated  than  the  Newark 
Star-Eagle  sponsored  the  campaign. 

With  more  than  200  entries  there  was 
enough  news  to  fill  the  sporting  page  several 
times  over.  Contestants  were  drawn  from 
every  New  Jersey  town.  The  fact  that  Miss 
Camelia  Sabie,  holder  of  two  world’s  records, 
put  in  her  entry  early  was  good  for  continu- 
ous copy. 

Every  story  that  was  run  on  the  meet  made 
specific  mention  of  the  running  of  “ The 
Eternal  Flame  ” at  the  Branford  theatre  and 
of  the  Norma  pearls.  On  the  day  of  the  meet 
the  Newark  Star-Eagle  gave  the  athletic- 
attraction  the  whole  front  page,  naming  all 
the  entrants  and  an  eight-column  streamer 
head.  The  fact  that  Anita  Stewart  made  a 
personal  appearance  at  the  Branford  theatre 
with  Miss  Sabie,  when  the  awards  were  made, 
further  gladdened  the  hearts  of  the  newspaper 
scribes,  who  wrote  columns  upon  columns 
upon  the  biggest  local  athletic  attraction  the 
city  had  known. 


Window  Cards  and  Heralds  Basis 
for  Big  Campaign 

South  Chicago,  111. — The  campaign  for 
“ The  Storm  ” at  Ascher’s  Commercial  theatre, 
was  confined  to  the  local  paper,  distribution 
of  twelve  thousand  heralds,  two  hundred  win- 
dow cards  and  decorations  in  the  front  of  the 
house  as  well  as  on  the  marquee. 

The  display  on  top  of  the  marquee  was 
made  of  one  twenty-four  sheet.  The  animals 
escaping  from  the  forest  fire  were  made  into 
cutouts  and  placed  with  the  fire  scene  as  a 
background,  with  two  men  and  the  woman. 
In  front  of  the  cutouts  were  placed  two  large 
flood  light  strips  and  brilliant  red  lights  were 
used  effecting  a striking  front. 


One  of  five  girls  who  distributed  chocolate 
almond  bars  free  on  the  streets  of  Philadelphia 
for  the  showi'ig  of  “Rich  Men's  Wives”  at  the 
Aldinc  theatre,  arranged  by  Ben  Amsterdam 


Locomotive  ballyhoo  prepared  by  W.  F.  Estes, 
exploitation  representative  for  the  Phillips 
theatre,  Orlando,  Fla.,  on  “The  Fast  Mail” 

Almond  Bars  Are  Given  Away  as 
“Rich  Men’s  Wives’’  Stunt 

Philadelphia,  Pa. — “ Rich  Men’s  Wives,” 
playing  at  the  Aldine  theatre,  was  exploited 
by  means  of  25,000  chocolate  almond  bars, 
given  away  on  the  street. 

Five  striking  blondes,  selected  from  nearly 
200  applicants,  created  a stir  in  downtown 
Philadelphia  when  they  appeared  as  butterflies 
on  the  principal  streets  especially  outfitted  to 
exploit  the  picture.  They  were  dressed  in 
bright  gold  costumes,  with  flowing  capes  and 
natty  knickers,  carrying  baskets  draped  in 
gold  cloth  to  match  their  outfits.  Only  the 
words,  “ Rich  Men’s  Wives  ” appeared  on  the 
baskets  and  across  the  vest  of  each  costume 
there  appeared  exactly  the  same  inscription. 

The  stunt  wTas  arranged  by  Ben  Amsterdam, 
of  the  Masterpiece  Film  Attractions,  the  Licht- 
man  franchise  holder  in  Eastern  Pennsylvania 
and  Southern  New  Jersey.  He  made  a tie-up 
with  the  H.  O.  Wilbur  and  Sons  Company, 
manufacturers  of  chocolate  products  and  of 
the  Wilbur  buds,  a chocolate  almond  bar. 
Amsterdam  sold  them  the  idea  of  donating 
25,000  bars  as  a business  booster  for  their 
products. 

The  bars  were  wrapped  with  a bright  yellow 
band  with  the  following  imprinted  on  it : 

“ Food  for  Thought  for  Rich  Men’s  Wives.” 
Under  the  wrapper  was  placed  a smaller 
card  announcing  the  engagement  at  the  Aldine. 


Attractive  Tropical  Lobby  for 
“The  Lotus  Eaters” 

San  Diego,  Cal. — For  the  presentation  of 
“The  Lotus  Eaters,”  Manager  Dwight  Hill 
of  the  Pickwick  theatre  designed  an  espe- 
cially attractive  lobby  display,  representing 
a tropical  scene  with  a tiny  laguna  sur- 
rounded by  palms,  banana  trees,  ferns  and 
other  foliage,  while  lotus  flowers  appeared  in 
profusion  upon  the  surface  of  the  water.  Cut- 
outs of  the  principal  characters  of  the  play 
stood  near  the  edge  of  the  laguna.  It  was 
a display  that  never  failed  to  catch  the  at- 
tention of  the  passersby. 


Stickers  on  Store  Windows  Aid 
Merchants  and  Theatre 

Little  Rock,  Ark. — Manager  George  Wat- 
ters, of  the  Capitol  theatre,  tied  up  with  local 
merchants  in  a contest  for  the  showing  of  “ A 
Trip  to  Paramountown  ” in  a manner  that 
benefitted  both  the  merchants  and  the  theatre. 
The  conditions  of  the  contest,  as  stated  in  the 
Arkansas  Gazette_,  were  as  follows: 

“ Fifty-one  stars  and  directors  are  seen  in 
‘ A Trip  to  Paramountown,’  which  will  be 
shown  exclusively  at  the  Capitol  theatre 
Thursday,  Friday  and  Saturday. 

“ These  stars  will  be  placed  on  the  front 
windows  of  the  public  concerns  in  Little  Rock 
whose  advertisements  appear  on  this  page.  The 
stars  appearing  on  these  windows  will  be  large 
gold  ones,  each  carrying  the  name  of  some 
popular  Paramount  star.  Rules  governing  the 
contest:  To  the  first  ten  persons  giving  the 
names  of  each  star  and  the  name  of  the  con- 
cern on  whose  window  each  star  is  found  the 
following  prizes  will  be  awarded.  It  will  be 
necessary  to  visit  the  windows  of  these  busi- 
ness establishments  and  copy  the  name  of  the 
s